1
00:00:00,400 --> 00:00:04,280
Speaker 1: You just realized your business needed to hire someone yesterday.

2
00:00:04,800 --> 00:00:09,520
Speaker 1: How can you find amazing candidates fast easy? Just use Indeed.

3
00:00:09,960 --> 00:00:12,680
Speaker 1: Stop struggling to get your job posts seen on other

4
00:00:12,760 --> 00:00:16,439
Speaker 1: job sites. With Indeed sponsored jobs, your post jumps to

5
00:00:16,480 --> 00:00:19,000
Speaker 1: the top of the page for your relevant candidates, so

6
00:00:19,120 --> 00:00:22,119
Speaker 1: you can reach the people you want faster. According to

7
00:00:22,160 --> 00:00:26,120
Speaker 1: Indeed data, sponsored jobs posted directly on Indeed have forty

8
00:00:26,120 --> 00:00:30,040
Speaker 1: five percent more applications than non sponsored jobs. Don't wait

9
00:00:30,080 --> 00:00:33,519
Speaker 1: any longer, speed up your hiring right now with Indeed,

10
00:00:33,960 --> 00:00:36,200
Speaker 1: and listeners of this show will get a seventy five

11
00:00:36,280 --> 00:00:39,440
Speaker 1: dollars sponsored job credit to get your jobs more visibility

12
00:00:39,600 --> 00:00:45,320
Speaker 1: at indeed dot com slash pod Katz thirteen. Just go

13
00:00:45,360 --> 00:00:50,120
Speaker 1: to Indeed dot com slash pod Katz thirteen right now

14
00:00:50,479 --> 00:00:53,040
Speaker 1: and support our show by saying you heard about Indeed

15
00:00:53,080 --> 00:00:57,400
Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is

16
00:00:57,440 --> 00:00:58,040
Speaker 1: all you need.

17
00:00:58,600 --> 00:01:01,480
Speaker 2: On YouTube is something that everybody is aware of, but

18
00:01:01,760 --> 00:01:04,960
Speaker 2: people don't fully understand like it's a real business as

19
00:01:04,959 --> 00:01:07,440
Speaker 2: an industry, and especially like a lot of kids, like

20
00:01:07,760 --> 00:01:11,000
Speaker 2: you know, they only watch YouTube, and you know a

21
00:01:11,040 --> 00:01:13,920
Speaker 2: lot of times people don't they don't take it serious.

22
00:01:14,280 --> 00:01:17,399
Speaker 2: They're just like, oh, you're a YouTuber or you know,

23
00:01:17,480 --> 00:01:20,760
Speaker 2: you're just making selfie videos about stuff. But it's like, now,

24
00:01:20,840 --> 00:01:24,800
Speaker 2: people is actually out here making millions of dollars and

25
00:01:24,840 --> 00:01:27,880
Speaker 2: it's a it's a billion dollar industry, and brands are

26
00:01:27,880 --> 00:01:32,000
Speaker 2: paying millions of dollars for people to advertise their products

27
00:01:32,000 --> 00:01:34,039
Speaker 2: and promote their products, and people are selling products. So

28
00:01:34,360 --> 00:01:36,800
Speaker 2: that's why I really wanted to talk about YouTube so much,

29
00:01:36,840 --> 00:01:39,840
Speaker 2: because it's like, I don't think people fully understand.

30
00:01:39,680 --> 00:01:40,600
Speaker 3: The power of YouTube.

31
00:01:40,600 --> 00:01:43,240
Speaker 2: So just to kind of give some background perspective on YouTube,

32
00:01:43,319 --> 00:01:47,120
Speaker 2: it's like it's the second biggest search engine online, second

33
00:01:47,160 --> 00:01:50,120
Speaker 2: to Google, and Google actually owns YouTube, so you know

34
00:01:50,240 --> 00:01:54,520
Speaker 2: that kind of puts things on. Yeah, so when you

35
00:01:54,600 --> 00:01:58,760
Speaker 2: think about YouTube, don't just think about it as a

36
00:01:58,840 --> 00:02:01,600
Speaker 2: place that just has a on your brandom videos. Think

37
00:02:01,640 --> 00:02:05,840
Speaker 2: about it as an industry. It's a multi billion dollars.

38
00:02:05,600 --> 00:02:08,000
Speaker 4: And that's very important about it is that it always

39
00:02:08,000 --> 00:02:08,520
Speaker 4: gets younger.

40
00:02:08,720 --> 00:02:11,320
Speaker 5: Like a lot of these platforms don't realize like, yo,

41
00:02:11,600 --> 00:02:13,919
Speaker 5: how do I get a younger audience base? Well, YouTube

42
00:02:14,080 --> 00:02:16,040
Speaker 5: will always have a younger audience space because a lot

43
00:02:16,120 --> 00:02:18,639
Speaker 5: of kids watch YouTube, and as long as there's gonna

44
00:02:18,680 --> 00:02:20,160
Speaker 5: be kids, watching videos.

45
00:02:20,240 --> 00:02:21,519
Speaker 4: YouTube will always grow.

46
00:02:21,600 --> 00:02:24,680
Speaker 5: So if you're looking for a place to start, start

47
00:02:24,720 --> 00:02:26,480
Speaker 5: there because they have the they have the audience.

48
00:02:26,600 --> 00:02:29,640
Speaker 2: Yeah and yeah, shout out to my son not see it,

49
00:02:29,800 --> 00:02:32,760
Speaker 2: shout out their choice Sun Christian shouts to Jamal's.

50
00:02:32,400 --> 00:02:35,000
Speaker 4: Son Chase and Jordan. Shout out Jordan too.

51
00:02:35,200 --> 00:02:39,400
Speaker 2: And they all watch. They all watch YouTube. They don't

52
00:02:39,440 --> 00:02:41,919
Speaker 2: even watch television. That don't have no favorite shows, man,

53
00:02:42,760 --> 00:02:44,200
Speaker 2: So that just goes to a.

54
00:02:44,160 --> 00:02:47,120
Speaker 6: Lot of people don't People don't even watch TV anymore.

55
00:02:47,160 --> 00:02:50,000
Speaker 6: It's just YouTube and like Netflix, people just stream stuff.

56
00:02:50,440 --> 00:02:53,240
Speaker 6: And that's why, like before when even some of my

57
00:02:53,320 --> 00:02:55,320
Speaker 6: aunts and uncles right now, like you can't tell them

58
00:02:55,320 --> 00:02:57,960
Speaker 6: I YouTube full time because they'll be like what why,

59
00:02:58,040 --> 00:03:00,799
Speaker 6: Like are you crazy? You went throughout the school you're

60
00:03:00,840 --> 00:03:03,160
Speaker 6: an accountant, than now you do YouTube? Like that sounds

61
00:03:03,240 --> 00:03:06,080
Speaker 6: madness to them. But like I've made more money on

62
00:03:06,120 --> 00:03:09,960
Speaker 6: YouTube than I would have made in my accounting career

63
00:03:10,000 --> 00:03:12,040
Speaker 6: for like the next few years.

64
00:03:12,200 --> 00:03:13,560
Speaker 7: Let me not say a dollar a month.

65
00:03:13,680 --> 00:03:18,320
Speaker 6: You know, some uncles might be watching, but yeah, it's

66
00:03:18,680 --> 00:03:21,880
Speaker 6: it's one of those industries that like it's only gonna

67
00:03:21,919 --> 00:03:24,840
Speaker 6: grow because people don't watch the television anymore. They're not

68
00:03:24,840 --> 00:03:27,960
Speaker 6: sitting down and watching commercials between your favorite show. Before

69
00:03:28,000 --> 00:03:29,919
Speaker 6: you used to sit down watch Fresh Prince of bel Air,

70
00:03:30,120 --> 00:03:32,080
Speaker 6: there's gonna be three commercials, and you're gonna sit there

71
00:03:32,080 --> 00:03:32,960
Speaker 6: and watch all three.

72
00:03:33,040 --> 00:03:34,080
Speaker 7: They don't do that anymore.

73
00:03:34,200 --> 00:03:37,680
Speaker 6: They're on social media, they're on YouTube, they're on Netflix.

74
00:03:37,720 --> 00:03:40,560
Speaker 6: So if you can't pay to advertise with the big

75
00:03:40,800 --> 00:03:43,200
Speaker 6: the big guys, you're gonna go to influencers, and that's

76
00:03:43,200 --> 00:03:45,880
Speaker 6: more influential. You're gonna go to the YouTube channels where

77
00:03:45,880 --> 00:03:48,800
Speaker 6: they already have an audience that's cultivated and you kind

78
00:03:48,800 --> 00:03:51,960
Speaker 6: of can you can gauge their target your target audience

79
00:03:52,040 --> 00:03:56,720
Speaker 6: through their audience, through the influencer's audience. So it makes

80
00:03:56,760 --> 00:03:59,720
Speaker 6: more sense to go through a YouTube or an instagrammer

81
00:03:59,760 --> 00:04:02,440
Speaker 6: than inn to put an ad on the television where

82
00:04:02,880 --> 00:04:04,280
Speaker 6: you don't know who's going to be watching it.

83
00:04:04,480 --> 00:04:06,880
Speaker 5: When you got that first seventy eight dollars, you saw like, wait,

84
00:04:06,920 --> 00:04:09,480
Speaker 5: they actually are giving me money. I mean, did you

85
00:04:09,480 --> 00:04:11,640
Speaker 5: come to a realization of how you actually getting paid

86
00:04:11,720 --> 00:04:13,520
Speaker 5: or was there a process of you having to do

87
00:04:13,600 --> 00:04:18,040
Speaker 5: like some research, like wait, where's this money coming from?

88
00:04:18,200 --> 00:04:21,160
Speaker 6: I knew those Google adsens, but at the time I

89
00:04:21,240 --> 00:04:23,159
Speaker 6: just I was doing so many other things that I

90
00:04:23,200 --> 00:04:25,640
Speaker 6: kind of didn't really care. I was like, Okay, I

91
00:04:25,680 --> 00:04:28,680
Speaker 6: got seventy eight dollars, that's cool. That's probably how YouTube works,

92
00:04:28,720 --> 00:04:29,719
Speaker 6: like access revenue.

93
00:04:30,040 --> 00:04:32,800
Speaker 7: I brought a video, I got paid. Cool. I keep

94
00:04:32,800 --> 00:04:33,200
Speaker 7: it moving.

95
00:04:33,640 --> 00:04:35,880
Speaker 6: But then it was when I realized that, okay, it

96
00:04:35,920 --> 00:04:37,599
Speaker 6: had to do with my CPM, and it had to

97
00:04:37,600 --> 00:04:40,080
Speaker 6: do with where I placed the ads and how many

98
00:04:40,120 --> 00:04:42,400
Speaker 6: ads I played. That's when it like a light bulb

99
00:04:42,440 --> 00:04:44,960
Speaker 6: went off. I'm like, okay, so I can make money

100
00:04:45,000 --> 00:04:49,000
Speaker 6: on access revenue and get money from brands and then

101
00:04:49,320 --> 00:04:51,680
Speaker 6: put my little links in the bottom, get my affiliate

102
00:04:51,680 --> 00:04:52,320
Speaker 6: links going.

103
00:04:52,640 --> 00:04:54,680
Speaker 7: So that's when it was a process.

104
00:04:54,720 --> 00:04:57,640
Speaker 6: Honestly, it wasn't like things just clicked and I was like, ooh,

105
00:04:57,880 --> 00:04:58,599
Speaker 6: seventy dollars.

106
00:04:58,640 --> 00:05:01,119
Speaker 7: How do I turn this into seven hundred and eighty.

107
00:05:01,200 --> 00:05:04,640
Speaker 7: I was like, okay, like seventy eight dollars. This cool.

108
00:05:05,080 --> 00:05:06,600
Speaker 7: But I wasn't thinking too much into it.

109
00:05:06,680 --> 00:05:07,680
Speaker 4: There's a lot of verbs there.

110
00:05:07,680 --> 00:05:09,560
Speaker 5: So CPM is that's how much you're gonna get paid

111
00:05:09,560 --> 00:05:11,360
Speaker 5: for every thousand views.

112
00:05:11,640 --> 00:05:12,720
Speaker 4: So we talked about that a lot.

113
00:05:12,760 --> 00:05:15,039
Speaker 5: When we talk about the audios, it's how many uh,

114
00:05:15,720 --> 00:05:17,160
Speaker 5: how many how much you're gonna get paid for a

115
00:05:17,200 --> 00:05:20,000
Speaker 5: thousand listens YouTube obviously, how much you're gonna get paid

116
00:05:20,000 --> 00:05:22,440
Speaker 5: for per thousand views in a confluctuate, which is right,

117
00:05:22,600 --> 00:05:23,279
Speaker 5: some that we have to.

118
00:05:23,320 --> 00:05:25,560
Speaker 7: Learn, Well, the cost per million.

119
00:05:25,839 --> 00:05:28,040
Speaker 6: I hear a lot of people say that because it

120
00:05:28,160 --> 00:05:32,599
Speaker 6: kind of sounds it makes sense that the CPM, the

121
00:05:32,600 --> 00:05:34,920
Speaker 6: cost per million, is actually not the cost per a

122
00:05:35,000 --> 00:05:38,599
Speaker 6: thousand views. It's the cost per one thousand impressions.

123
00:05:38,000 --> 00:05:38,599
Speaker 7: On your video.

124
00:05:39,320 --> 00:05:41,240
Speaker 6: So a lot of people think that though it's just

125
00:05:41,520 --> 00:05:45,120
Speaker 6: a thousand, your cost per thousand views, but it's the impression,

126
00:05:45,200 --> 00:05:48,120
Speaker 6: so matters how many ads you have there. And the

127
00:05:48,160 --> 00:05:52,360
Speaker 6: CPM is determined by basically it's a good indicator to

128
00:05:52,400 --> 00:05:55,080
Speaker 6: find out how much brands are willing to pay to

129
00:05:55,120 --> 00:05:57,919
Speaker 6: put their ads in front of your video. So the

130
00:05:57,960 --> 00:06:01,120
Speaker 6: CPM is determined by, like I don't know if you

131
00:06:01,120 --> 00:06:01,560
Speaker 6: guys want.

132
00:06:01,480 --> 00:06:03,599
Speaker 2: To get into this now, we're about to go into

133
00:06:03,600 --> 00:06:05,679
Speaker 2: it right now. Actually that's what we do it our Alesia.

134
00:06:05,800 --> 00:06:08,800
Speaker 2: So this actually is perfect because you know the thing.

135
00:06:08,880 --> 00:06:11,680
Speaker 2: With a shout out to Max Maxwell, I remember he

136
00:06:11,760 --> 00:06:13,600
Speaker 2: was saying, like you know, when he hit like fifteen

137
00:06:13,680 --> 00:06:16,120
Speaker 2: thousand a month on YouTube and he was like, how

138
00:06:16,160 --> 00:06:18,400
Speaker 2: he looks at that as that's like he does real estate.

139
00:06:18,839 --> 00:06:21,039
Speaker 2: So he was like he you know, he was like,

140
00:06:21,080 --> 00:06:24,680
Speaker 2: you know, fifteen thousand a month, that's five investment properties.

141
00:06:24,960 --> 00:06:27,200
Speaker 2: That's how he's looking at it. It's five investment properties.

142
00:06:27,440 --> 00:06:29,000
Speaker 2: All you gotta do is all you gotta do is

143
00:06:29,040 --> 00:06:31,239
Speaker 2: put out content. Though you don't have to change the boyler,

144
00:06:31,240 --> 00:06:33,000
Speaker 2: you don't have to cut a new grass. So it's

145
00:06:33,040 --> 00:06:36,719
Speaker 2: like YouTube. We couldn't go we couldn't do this podcast

146
00:06:36,800 --> 00:06:39,520
Speaker 2: without having an episode about YouTube because it's like one

147
00:06:39,560 --> 00:06:44,039
Speaker 2: of these situations where it's it's like a joke until

148
00:06:44,080 --> 00:06:46,599
Speaker 2: it's not funny anymore. Because it's like, I remember a

149
00:06:46,720 --> 00:06:49,320
Speaker 2: doctor I was watching. He went to like medical school

150
00:06:49,320 --> 00:06:50,880
Speaker 2: and all that, and his last year in medical school

151
00:06:50,920 --> 00:06:53,480
Speaker 2: was last year as a resident. He quit to become

152
00:06:53,520 --> 00:06:56,240
Speaker 2: a full time YouTuber and everybody was saying, like, you

153
00:06:56,279 --> 00:06:58,080
Speaker 2: went through all of this medical training all that, you're

154
00:06:58,080 --> 00:06:59,640
Speaker 2: going to quit to do YouTube and he's like, yeah,

155
00:06:59,640 --> 00:07:02,760
Speaker 2: that's what that's what we're gonna do. And he's making

156
00:07:02,880 --> 00:07:04,840
Speaker 2: like a half a million dollars on YouTube. So I

157
00:07:04,880 --> 00:07:07,200
Speaker 2: think it's important for people to educate. So all right,

158
00:07:07,400 --> 00:07:10,040
Speaker 2: let's break this down. Let's let's let's start from the

159
00:07:10,160 --> 00:07:12,520
Speaker 2: very very beginning, since you was already on the CPM.

160
00:07:12,640 --> 00:07:17,600
Speaker 2: So CPM is how you get paid, right, So all right, Yeah,

161
00:07:17,640 --> 00:07:21,320
Speaker 2: can you explain that in detail as far as CPM,

162
00:07:21,400 --> 00:07:24,160
Speaker 2: because those the good thing with YouTube is that they

163
00:07:24,200 --> 00:07:27,480
Speaker 2: put ads in your video. It's not like you know what,

164
00:07:27,600 --> 00:07:31,240
Speaker 2: the podcast. It's a little different on the audio side.

165
00:07:31,280 --> 00:07:32,920
Speaker 2: So for us, we have we have two ways how

166
00:07:32,920 --> 00:07:36,080
Speaker 2: we put our content, audio and visual. The audio is

167
00:07:36,120 --> 00:07:39,280
Speaker 2: through like you know, Anchor and that gets shipped to

168
00:07:39,320 --> 00:07:43,000
Speaker 2: Spotify and Apple and all of the audio outlets, and

169
00:07:44,360 --> 00:07:47,360
Speaker 2: Anchor kind of provides ads for us. But we always

170
00:07:47,360 --> 00:07:50,280
Speaker 2: we have to try to get outside ad revenue as well.

171
00:07:50,360 --> 00:07:53,640
Speaker 2: Where YouTube we can get outside ads, but YouTube is

172
00:07:53,640 --> 00:07:56,400
Speaker 2: always going to be ads there because they provide ads. Now,

173
00:07:57,080 --> 00:07:59,160
Speaker 2: it's different what kind of content you put out because

174
00:07:59,160 --> 00:08:02,120
Speaker 2: it's different CPM. But that's more we'll go into that later.

175
00:08:02,520 --> 00:08:05,440
Speaker 2: So yeah, so, and it's a CPM. So can you

176
00:08:05,480 --> 00:08:07,840
Speaker 2: talk about CPM and kind of explain that to the

177
00:08:07,880 --> 00:08:09,120
Speaker 2: people in layman terms?

178
00:08:10,360 --> 00:08:14,200
Speaker 6: Yeah, So your CPM, which stands for your cost per millie,

179
00:08:14,800 --> 00:08:18,720
Speaker 6: is the cost for every one thousand impressions for every

180
00:08:18,760 --> 00:08:22,840
Speaker 6: ad that's placed on or around your video. So you'll

181
00:08:22,880 --> 00:08:26,400
Speaker 6: see if the video's shorter than ten minutes, it'll only

182
00:08:26,440 --> 00:08:28,640
Speaker 6: have one ad at the beginning, maybe an ad at

183
00:08:28,680 --> 00:08:31,520
Speaker 6: the ending. But when a video is longer than ten minutes,

184
00:08:31,600 --> 00:08:34,360
Speaker 6: then you're able to play, you're able to place multiple

185
00:08:34,360 --> 00:08:38,479
Speaker 6: ads throughout the video. So for those long skippable ads,

186
00:08:39,120 --> 00:08:42,240
Speaker 6: as long as the viewer watches it for thirty seconds

187
00:08:42,320 --> 00:08:45,320
Speaker 6: or more, that's an impression. Or those ads that you

188
00:08:45,360 --> 00:08:48,000
Speaker 6: can't skip through, that's an impression. Those ads on the

189
00:08:48,040 --> 00:08:50,800
Speaker 6: side of the YouTube video, if it's on there, that's

190
00:08:50,840 --> 00:08:53,520
Speaker 6: an impression. The banners that show up at the bottom,

191
00:08:53,600 --> 00:08:56,000
Speaker 6: if someone watches that, that's.

192
00:08:55,880 --> 00:08:56,840
Speaker 7: An impression as well.

193
00:08:57,120 --> 00:09:00,400
Speaker 6: So for every one thousand impressions you get on your video,

194
00:09:00,640 --> 00:09:04,320
Speaker 6: that'll you that's your cost per million. That's how much

195
00:09:04,360 --> 00:09:06,360
Speaker 6: you get caught. That's how much you get paid for it.

196
00:09:06,800 --> 00:09:09,240
Speaker 6: The thing about the cost pamelion is that it's not

197
00:09:09,400 --> 00:09:13,400
Speaker 6: determined by you, though it's determined by you too, So

198
00:09:13,720 --> 00:09:18,520
Speaker 6: it's basically how much ad payers or ad creators are

199
00:09:18,559 --> 00:09:21,040
Speaker 6: willing to pay to put their ads in front of

200
00:09:21,080 --> 00:09:25,160
Speaker 6: your video, in front of your audience, And it's basically

201
00:09:25,200 --> 00:09:30,560
Speaker 6: an indicator to see how valuable marketers take your content basically,

202
00:09:30,600 --> 00:09:33,240
Speaker 6: like how valuable they perceive your content to be to

203
00:09:33,320 --> 00:09:36,080
Speaker 6: help them with the business development and their business goals.

204
00:09:37,000 --> 00:09:39,880
Speaker 2: Okay, so and yeah, and that's interesting because it's like

205
00:09:40,000 --> 00:09:42,760
Speaker 2: what we found out that depending on what type of

206
00:09:42,760 --> 00:09:45,520
Speaker 2: content you put out that determines your CPM. So like

207
00:09:45,640 --> 00:09:50,600
Speaker 2: US's absolutely channel, our CPMs are a lot higher because

208
00:09:50,720 --> 00:09:52,720
Speaker 2: it's clean content, like you know, I mean, it's clean

209
00:09:52,840 --> 00:09:55,599
Speaker 2: business content, so we're not cursing anything like that with

210
00:09:55,920 --> 00:09:58,840
Speaker 2: like if it's if it's if it's a lot of cursing,

211
00:09:59,280 --> 00:10:02,600
Speaker 2: they can have potentially way more subscriber's, way more views,

212
00:10:02,800 --> 00:10:05,240
Speaker 2: but their CPMs might be like three dollars. So to

213
00:10:05,280 --> 00:10:07,480
Speaker 2: give you an example, our CPMs usually rings from what's

214
00:10:07,480 --> 00:10:08,400
Speaker 2: the CPM price.

215
00:10:08,200 --> 00:10:10,840
Speaker 5: Plus Our average right now is probably like thirty five,

216
00:10:10,880 --> 00:10:12,640
Speaker 5: but we had some that go up to like seventy.

217
00:10:12,720 --> 00:10:14,360
Speaker 4: We've had some that are one hundred and twelve.

218
00:10:14,640 --> 00:10:16,440
Speaker 5: So it really, like you said, just depends on the

219
00:10:16,480 --> 00:10:18,199
Speaker 5: type of content and how clean it is and how

220
00:10:18,200 --> 00:10:19,319
Speaker 5: many people are watching.

221
00:10:19,160 --> 00:10:21,800
Speaker 2: And if it's so if it's dirty content, I don't

222
00:10:21,800 --> 00:10:23,640
Speaker 2: want to say dirty, but if it's like cursing and stuff,

223
00:10:23,640 --> 00:10:27,280
Speaker 2: like that, Hey, they could demonetize it and not have

224
00:10:27,320 --> 00:10:28,719
Speaker 2: any anything on it at all.

225
00:10:28,800 --> 00:10:29,760
Speaker 4: So people gotta realize that.

226
00:10:29,840 --> 00:10:32,439
Speaker 5: So you got when you really get into this YouTube thing,

227
00:10:32,440 --> 00:10:35,040
Speaker 5: you got to really like dive in and do YouTube studio.

228
00:10:35,080 --> 00:10:37,240
Speaker 4: I would recommend that highly and study the analytics.

229
00:10:37,280 --> 00:10:39,600
Speaker 5: So like a lot of times, if you'll see that

230
00:10:39,600 --> 00:10:41,760
Speaker 5: that money sign is yellow, that means that, yo, you're

231
00:10:41,760 --> 00:10:44,679
Speaker 5: not monetizing the way. There's something in your content that

232
00:10:44,920 --> 00:10:47,199
Speaker 5: is causing it to not get the adspace that it's

233
00:10:47,240 --> 00:10:49,320
Speaker 5: supposed to. And another thing is like a lot of

234
00:10:49,320 --> 00:10:51,439
Speaker 5: times people don't realize that they could. They don't turn

235
00:10:51,480 --> 00:10:54,760
Speaker 5: on their ads. So like there's you can put on start,

236
00:10:54,840 --> 00:10:56,360
Speaker 5: you can put on in the middle, you can put

237
00:10:56,400 --> 00:10:58,720
Speaker 5: on at the end. You can actually place your ass

238
00:10:58,720 --> 00:11:00,440
Speaker 5: which you like. So a lot of people don't realize that.

239
00:11:00,480 --> 00:11:02,240
Speaker 5: And it's a gem because it's like, Yo, the more

240
00:11:02,280 --> 00:11:05,400
Speaker 5: ads you have that there's more revenue. But there is

241
00:11:05,400 --> 00:11:07,240
Speaker 5: something that we want to we kind of skipped, and

242
00:11:07,240 --> 00:11:09,199
Speaker 5: that is like when you can start monetizing, right, Like

243
00:11:09,240 --> 00:11:11,120
Speaker 5: there's a certain amount of users you have to have

244
00:11:11,200 --> 00:11:12,040
Speaker 5: and a certain amount of.

245
00:11:13,520 --> 00:11:14,760
Speaker 4: Views you have to have, right, is it like a

246
00:11:14,840 --> 00:11:16,400
Speaker 4: thousand for the users.

247
00:11:16,480 --> 00:11:20,000
Speaker 6: Yeah, a thousand subscribers and four thousand watch hours.

248
00:11:20,200 --> 00:11:22,400
Speaker 7: They've changed it now. It wasn't like that just a

249
00:11:22,400 --> 00:11:24,160
Speaker 7: couple of years ago, but they've changed it.

250
00:11:24,200 --> 00:11:26,520
Speaker 6: And now you need a thousand subscribers four thousand watch

251
00:11:26,640 --> 00:11:30,240
Speaker 6: hours before you can even start monetizing your platform.

252
00:11:30,920 --> 00:11:33,560
Speaker 2: Okay, all right, so now you're sorry, so now, and

253
00:11:33,600 --> 00:11:36,040
Speaker 2: that's important too. But the ten minute thing. Shout out

254
00:11:36,080 --> 00:11:38,600
Speaker 2: to Mike, he actually put us onto that he watched

255
00:11:38,600 --> 00:11:41,120
Speaker 2: the video and on YouTube.

256
00:11:41,040 --> 00:11:42,640
Speaker 3: And then shofold them that.

257
00:11:43,640 --> 00:11:45,400
Speaker 2: Yeah, the key with the clips, like even a lot

258
00:11:45,400 --> 00:11:47,840
Speaker 2: of the micro clips that we put out from our episodes,

259
00:11:47,840 --> 00:11:50,520
Speaker 2: they're always if you notice, they're always longer than ten

260
00:11:50,559 --> 00:11:52,559
Speaker 2: minutes or like at ten minutes, because then you could

261
00:11:52,559 --> 00:11:55,600
Speaker 2: put multiple ads in if there's anything lower than ten minutes,

262
00:11:55,640 --> 00:11:57,840
Speaker 2: and you can only put one added. So it makes

263
00:11:57,840 --> 00:11:59,520
Speaker 2: a big difference if you have three ads in the

264
00:11:59,600 --> 00:12:01,480
Speaker 2: video as having one add in a video.

265
00:12:02,520 --> 00:12:05,720
Speaker 6: Yeah, And also to touch upon what determines a CPM,

266
00:12:05,800 --> 00:12:09,920
Speaker 6: it's not necessarily only when the content is clean, but

267
00:12:09,920 --> 00:12:13,280
Speaker 6: that definitely is a big indicator. Like if you're swearing, cussing,

268
00:12:13,360 --> 00:12:16,280
Speaker 6: you're talking about some vulgar stuff, that's probably going to

269
00:12:16,360 --> 00:12:18,600
Speaker 6: get demonetized, so it's not even an option of having

270
00:12:18,640 --> 00:12:22,440
Speaker 6: a low CPM. But there are certain niches that have

271
00:12:22,520 --> 00:12:25,480
Speaker 6: higher CPMs than others. So you guys have a high

272
00:12:25,559 --> 00:12:28,000
Speaker 6: CPM because of the topics.

273
00:12:27,640 --> 00:12:31,160
Speaker 7: That you talk about. So some of those topics are.

274
00:12:31,000 --> 00:12:35,240
Speaker 6: Like real estate, luxury things, so like luxury, real estate,

275
00:12:35,440 --> 00:12:36,600
Speaker 6: luxury cards is.

276
00:12:36,520 --> 00:12:37,640
Speaker 7: A big one as well.

277
00:12:38,600 --> 00:12:40,880
Speaker 6: Gaming is big as well, but it depends like what

278
00:12:41,040 --> 00:12:43,480
Speaker 6: niche and in gaming, I'm not a gamer, so I wouldn't be.

279
00:12:43,440 --> 00:12:45,840
Speaker 7: Able to like indicate too deep.

280
00:12:45,880 --> 00:12:53,719
Speaker 6: But finances business credit just basically oh, Amazon SBA, that's

281
00:12:53,760 --> 00:13:00,920
Speaker 6: another one. So it depends on how much the.

282
00:12:59,040 --> 00:13:00,400
Speaker 7: The advertisers to pay.

283
00:13:00,400 --> 00:13:02,640
Speaker 6: They're not willing to pay to put their videos in

284
00:13:02,679 --> 00:13:06,760
Speaker 6: front of like pranks and like couple channels. So when

285
00:13:06,800 --> 00:13:09,040
Speaker 6: you're smaller, you're not going to see a big CPM

286
00:13:09,120 --> 00:13:11,199
Speaker 6: for that, But then once you become once.

287
00:13:11,000 --> 00:13:13,640
Speaker 2: You start what about makeup tutorial because that's very big

288
00:13:13,679 --> 00:13:16,600
Speaker 2: for women, Yeah, what about makeup?

289
00:13:17,400 --> 00:13:20,440
Speaker 6: So the CPM on that isn't necessarily high until you

290
00:13:20,480 --> 00:13:25,240
Speaker 6: start ranking. So like for prank channels, family channels, makeup channels,

291
00:13:25,280 --> 00:13:29,880
Speaker 6: because it's it's a kind of saturated, uh industry, I guess,

292
00:13:30,160 --> 00:13:33,640
Speaker 6: but it's very popular. So once you start ranking and

293
00:13:33,679 --> 00:13:38,000
Speaker 6: you have a very loyal customer not customer based audience,

294
00:13:38,440 --> 00:13:41,560
Speaker 6: then the marketers are like, okay, I would pay more

295
00:13:41,640 --> 00:13:43,680
Speaker 6: to put my video more, put my ads in front

296
00:13:43,720 --> 00:13:47,200
Speaker 6: of their videos and stuff. So it depends on how

297
00:13:47,280 --> 00:13:50,160
Speaker 6: large your channel is. When you're first starting out and

298
00:13:50,320 --> 00:13:55,480
Speaker 6: it's a beauty channel channel, uh, prank channel, you're not

299
00:13:55,520 --> 00:13:58,120
Speaker 6: really going to see large CPMs because there are so

300
00:13:58,240 --> 00:14:02,200
Speaker 6: many people doing that and advertisers aren't necessarily willing to

301
00:14:02,280 --> 00:14:05,440
Speaker 6: pay for content like that in the beginning when you're

302
00:14:05,440 --> 00:14:06,160
Speaker 6: just starting out.

303
00:14:07,200 --> 00:14:12,439
Speaker 2: Okay, all right, so now let's go to the actual

304
00:14:13,000 --> 00:14:15,720
Speaker 2: content so that I guess that's the most important thing, right, So,

305
00:14:15,760 --> 00:14:18,599
Speaker 2: like you your person, so our content is financial. I

306
00:14:18,640 --> 00:14:20,800
Speaker 2: guess that's the hardest thing. Like people want to start,

307
00:14:21,240 --> 00:14:24,200
Speaker 2: you want to become a YouTuber. You're on your journey

308
00:14:24,240 --> 00:14:26,880
Speaker 2: to become a YouTuber, right, the first thing is like,

309
00:14:26,920 --> 00:14:28,880
Speaker 2: what do you want to talk about?

310
00:14:29,160 --> 00:14:30,600
Speaker 3: So we talk about.

311
00:14:30,440 --> 00:14:33,840
Speaker 2: Financial stuff because we have financial podcasts, so that's easy.

312
00:14:34,280 --> 00:14:36,200
Speaker 3: How did you find your niche to talk about?

313
00:14:36,240 --> 00:14:39,000
Speaker 2: And how do you what do you recommend for people

314
00:14:39,400 --> 00:14:41,520
Speaker 2: as far as finding their nache as far as the

315
00:14:41,600 --> 00:14:42,880
Speaker 2: content that they're putting out.

316
00:14:44,880 --> 00:14:46,920
Speaker 6: So I would say the easiest thing is to do

317
00:14:46,960 --> 00:14:49,960
Speaker 6: something that you feel comfortable with, something that you're confident

318
00:14:50,000 --> 00:14:51,800
Speaker 6: in as well, because if you're not confident in what

319
00:14:51,840 --> 00:14:53,400
Speaker 6: you're talking about, it's going to show. It's going to

320
00:14:53,480 --> 00:14:55,320
Speaker 6: come off on camera. People are going to be able

321
00:14:55,360 --> 00:14:58,440
Speaker 6: to detect that. So make sure whatever topic you decide

322
00:14:58,480 --> 00:15:01,920
Speaker 6: to go into your comfort and confident about that topic.

323
00:15:02,320 --> 00:15:04,720
Speaker 6: But then also your audience is going to let you

324
00:15:04,840 --> 00:15:07,040
Speaker 6: know what they want to see more of. So before

325
00:15:07,040 --> 00:15:09,520
Speaker 6: you even start your channel, I would say, write out

326
00:15:09,560 --> 00:15:12,240
Speaker 6: a whole list of titles of things you want to

327
00:15:12,280 --> 00:15:14,320
Speaker 6: talk about pertaining to that. Okay, you want to start

328
00:15:14,320 --> 00:15:17,600
Speaker 6: a beauty channel, that's cool. Write out fifty videos that

329
00:15:17,680 --> 00:15:20,360
Speaker 6: you can do that's relating to beauty that people want

330
00:15:20,400 --> 00:15:23,160
Speaker 6: to see. If you can't come up with fifty, it's

331
00:15:23,160 --> 00:15:25,120
Speaker 6: probably a topic that you're not that interested in and

332
00:15:25,160 --> 00:15:27,240
Speaker 6: you're not that confident, then you should probably try and

333
00:15:27,280 --> 00:15:30,440
Speaker 6: find something else that you are actually interested in.

334
00:15:31,600 --> 00:15:34,200
Speaker 5: So I'm not putting out a prank video, I'm not

335
00:15:34,200 --> 00:15:37,360
Speaker 5: putting out vacations with the kids, I'm not putting out

336
00:15:37,360 --> 00:15:38,000
Speaker 5: how to cut here.

337
00:15:38,080 --> 00:15:39,720
Speaker 4: It's just it's they'll be all over the place. I

338
00:15:39,760 --> 00:15:41,320
Speaker 4: do those things, but it just be all over the.

339
00:15:41,200 --> 00:15:42,880
Speaker 7: Place, right, Yeah.

340
00:15:42,960 --> 00:15:45,040
Speaker 6: No, you want to choose a topic and then try

341
00:15:45,080 --> 00:15:48,360
Speaker 6: to find videos that surround that have to do with

342
00:15:48,400 --> 00:15:51,520
Speaker 6: that topic, and don't make it too wide of arrange. Like,

343
00:15:51,760 --> 00:15:54,320
Speaker 6: especially in the very beginning, nobody knows who you are,

344
00:15:54,360 --> 00:15:56,600
Speaker 6: and they don't want to see every single component of

345
00:15:56,680 --> 00:16:01,120
Speaker 6: your life because unfortunately, like not that relevant to them.

346
00:16:01,240 --> 00:16:04,000
Speaker 6: So they it's nice that you have kids, it's nice

347
00:16:04,000 --> 00:16:05,920
Speaker 6: that you, you know, like to shape up your beard

348
00:16:05,960 --> 00:16:07,880
Speaker 6: and stuff. But like someone who comes up your channel

349
00:16:07,920 --> 00:16:10,240
Speaker 6: and they want to see, uh, you hanging out with

350
00:16:10,240 --> 00:16:13,120
Speaker 6: your kids. They're probably a dad with kids too, and

351
00:16:13,160 --> 00:16:15,440
Speaker 6: they relate to that, but they might not have the

352
00:16:15,440 --> 00:16:18,560
Speaker 6: same you know, grooming procedures that you do. They don't

353
00:16:18,560 --> 00:16:20,320
Speaker 6: want to see the video the next video to be

354
00:16:20,680 --> 00:16:23,160
Speaker 6: you grooming yourself, like it's not relevant to them. So

355
00:16:23,200 --> 00:16:25,240
Speaker 6: you kind of have to keep a consistent theme because

356
00:16:25,240 --> 00:16:26,680
Speaker 6: it confuses your audience.

357
00:16:26,720 --> 00:16:27,960
Speaker 7: It confuses your subscriber.

358
00:16:28,160 --> 00:16:30,280
Speaker 6: They come to your channel, they see one video that's

359
00:16:30,320 --> 00:16:33,600
Speaker 6: pertaining to your family life and your kids, then they

360
00:16:33,640 --> 00:16:35,400
Speaker 6: go look for another video that has to do with

361
00:16:35,480 --> 00:16:37,360
Speaker 6: that and there's nothing else, or maybe there's only one

362
00:16:37,400 --> 00:16:39,680
Speaker 6: and this is the one that they just watched. They're like, okay,

363
00:16:39,720 --> 00:16:41,680
Speaker 6: this is what this was nice, this was cool. He's

364
00:16:41,680 --> 00:16:43,720
Speaker 6: a nice guy, and they keep it moving. But you

365
00:16:43,800 --> 00:16:46,480
Speaker 6: have to have consistency in all of your videos.

366
00:16:47,120 --> 00:16:49,800
Speaker 2: All right, there you have it. That's the that's the basics.

367
00:16:49,800 --> 00:16:52,360
Speaker 2: On the next step, we're going to go into how

368
00:16:52,440 --> 00:16:53,720
Speaker 2: to really pop off.

369
00:16:53,520 --> 00:16:57,080
Speaker 3: And become viral. You got to become vibry.

370
00:16:57,280 --> 00:16:59,840
Speaker 2: Sure, and you know, just some more hacks and useful.

371
00:17:00,080 --> 00:17:03,040
Speaker 2: It's about you know, getting popping online. So yeah, we're

372
00:17:03,080 --> 00:17:06,040
Speaker 2: going to that next all right. So yeah, and this

373
00:17:06,080 --> 00:17:08,159
Speaker 2: is once again I want to reiterate why YouTube is

374
00:17:08,200 --> 00:17:12,199
Speaker 2: so important because for business owners as well, not just

375
00:17:12,240 --> 00:17:14,920
Speaker 2: for people that want to become full time YouTubers. Like

376
00:17:14,920 --> 00:17:16,720
Speaker 2: we talked about social media a lot, like as far

377
00:17:16,720 --> 00:17:18,480
Speaker 2: as like it's a great way to push your brand,

378
00:17:18,480 --> 00:17:21,280
Speaker 2: but for entrepreneurs, and there's a lot of entrepreneurs is

379
00:17:21,280 --> 00:17:24,680
Speaker 2: in on your leasia, YouTube is extremely important to push

380
00:17:24,680 --> 00:17:27,880
Speaker 2: your brand and you know, get the brand awareness out there.

381
00:17:27,960 --> 00:17:30,320
Speaker 2: So even if you don't plan on being a full

382
00:17:30,359 --> 00:17:32,400
Speaker 2: time YouTuber, you can still use YouTube.

383
00:17:32,760 --> 00:17:34,600
Speaker 3: It's just like any other social network.

384
00:17:34,840 --> 00:17:37,080
Speaker 2: There's a lot of millions and hundreds of millions of

385
00:17:37,080 --> 00:17:40,280
Speaker 2: people on YouTube, so to not be on YouTube as

386
00:17:40,320 --> 00:17:43,440
Speaker 2: a business owner, it's kind of like not being on Instagram.

387
00:17:43,920 --> 00:17:46,159
Speaker 5: And something we learned, like we didn't start with the

388
00:17:46,240 --> 00:17:49,040
Speaker 5: YouTube channel, like we didn't started to Abel. Everybody knows

389
00:17:49,080 --> 00:17:52,640
Speaker 5: that the podcast itself started in January, but we learned, like, yo,

390
00:17:52,680 --> 00:17:54,640
Speaker 5: we have to grow the audience. It's a great way.

391
00:17:54,680 --> 00:17:56,240
Speaker 5: This is a platform. We knew that all our kids

392
00:17:56,280 --> 00:17:57,680
Speaker 5: watch it. We knew we have to be on it.

393
00:17:57,800 --> 00:17:59,040
Speaker 5: So we made a concerted effort to.

394
00:17:59,040 --> 00:18:01,800
Speaker 2: Say, look, this is what yeah, and it's helped out

395
00:18:01,840 --> 00:18:04,480
Speaker 2: a lot, Like if we just did the audio, we

396
00:18:04,560 --> 00:18:07,520
Speaker 2: would be nowhere near where we are now because we

397
00:18:07,880 --> 00:18:09,960
Speaker 2: don't have the same reach that we would have if

398
00:18:09,960 --> 00:18:11,640
Speaker 2: we do YouTube. And it's a lot of other things

399
00:18:11,640 --> 00:18:13,680
Speaker 2: that we do exclusively for YouTube that we'll talk about.

400
00:18:13,800 --> 00:18:17,200
Speaker 2: But all right, so as far as getting on YouTube,

401
00:18:17,200 --> 00:18:19,040
Speaker 2: because it's like anything, right, like same thing with social

402
00:18:19,080 --> 00:18:23,160
Speaker 2: media your Instagram when you start with zero and it's

403
00:18:23,200 --> 00:18:25,560
Speaker 2: like how do I grow it to two hundred and

404
00:18:25,560 --> 00:18:30,040
Speaker 2: fifty thousand subscribers? So yeah, viral, try to drake viral

405
00:18:32,680 --> 00:18:36,040
Speaker 2: shout out to Drake Favrio Foreign and Sosa Geek.

406
00:18:36,280 --> 00:18:37,800
Speaker 4: I think that's his name. That's his song.

407
00:18:37,920 --> 00:18:38,960
Speaker 3: That's my favorite song like that.

408
00:18:40,480 --> 00:18:43,520
Speaker 2: So your first video, you have no subscribers and you

409
00:18:43,560 --> 00:18:46,200
Speaker 2: have thirty two thousand views on that video in a month.

410
00:18:46,240 --> 00:18:48,679
Speaker 3: That's a lot. That's a lot of us. How how

411
00:18:48,920 --> 00:18:50,560
Speaker 3: did you do that? How'd you do that?

412
00:18:52,000 --> 00:18:56,120
Speaker 6: So YouTube has little pockets and little niches, little communities.

413
00:18:56,280 --> 00:18:56,920
Speaker 7: So what I.

414
00:18:56,840 --> 00:19:01,399
Speaker 6: Did was I found videos that look like my type

415
00:19:01,400 --> 00:19:01,879
Speaker 6: of content.

416
00:19:01,960 --> 00:19:04,160
Speaker 7: I would search. So my first video was a Storytime.

417
00:19:04,240 --> 00:19:07,280
Speaker 6: What I did was I searched Storytime and then I

418
00:19:07,359 --> 00:19:10,480
Speaker 6: filtered the results by upload date, and that puts the

419
00:19:10,560 --> 00:19:12,919
Speaker 6: newest uploads at the top. So then I searched for

420
00:19:13,080 --> 00:19:15,159
Speaker 6: videos that kind of looks like they were in my

421
00:19:15,240 --> 00:19:18,040
Speaker 6: neighborhood on YouTube, my community on YouTube, and then I

422
00:19:18,040 --> 00:19:22,119
Speaker 6: would comment on their videos like I could totally related

423
00:19:22,200 --> 00:19:24,439
Speaker 6: da da. I made a video similar to that. It

424
00:19:24,480 --> 00:19:26,680
Speaker 6: wasn't very spammy, like hey check me out, I just

425
00:19:26,720 --> 00:19:29,359
Speaker 6: started a channel, but it was like it was a

426
00:19:29,400 --> 00:19:32,600
Speaker 6: comment letting people know that like I did also upload

427
00:19:32,640 --> 00:19:36,919
Speaker 6: something similar. So from that, what that does is it

428
00:19:36,960 --> 00:19:39,040
Speaker 6: puts your comment there and everyone does it where they're

429
00:19:39,040 --> 00:19:40,840
Speaker 6: watching a video, they kind of scroll to see what

430
00:19:40,880 --> 00:19:44,440
Speaker 6: the comments say, and so if your comment is there

431
00:19:44,480 --> 00:19:47,000
Speaker 6: and you're one of the only comments there, even if

432
00:19:47,000 --> 00:19:48,960
Speaker 6: that video is only going to get a thousand views,

433
00:19:49,280 --> 00:19:51,680
Speaker 6: there's a good chance that a portion of those views

434
00:19:51,680 --> 00:19:54,320
Speaker 6: are going to see your comment, and from those views

435
00:19:54,320 --> 00:19:56,560
Speaker 6: to your comment, they're going to see your channel and

436
00:19:56,640 --> 00:19:59,800
Speaker 6: maybe they're gonna either subscribe or engage with your content somehow.

437
00:20:00,119 --> 00:20:02,000
Speaker 6: So that was one thing that I did to grow

438
00:20:02,960 --> 00:20:06,440
Speaker 6: my first video and how it got so many views.

439
00:20:06,640 --> 00:20:07,800
Speaker 7: I was commenting a lot.

440
00:20:08,200 --> 00:20:10,560
Speaker 6: And then now as I've grown, I don't really get

441
00:20:10,600 --> 00:20:14,520
Speaker 6: an opportunity to watch people's videos and make relevant comments

442
00:20:14,520 --> 00:20:19,000
Speaker 6: as much. But I'll watch my videos on incognito and

443
00:20:19,119 --> 00:20:22,600
Speaker 6: see what shows up that's similar to my channel and

444
00:20:22,640 --> 00:20:24,119
Speaker 6: how I can put my spin on it and do

445
00:20:24,160 --> 00:20:27,320
Speaker 6: it better because when I watch it on incognito, there's

446
00:20:27,320 --> 00:20:28,120
Speaker 6: no bias there.

447
00:20:28,240 --> 00:20:30,200
Speaker 7: There's no other channel history.

448
00:20:30,520 --> 00:20:32,439
Speaker 3: Can you explain that incognito.

449
00:20:33,280 --> 00:20:33,959
Speaker 4: Ernest, what's up?

450
00:20:34,040 --> 00:20:36,520
Speaker 5: You ever walk into a small business and everything just

451
00:20:36,680 --> 00:20:39,840
Speaker 5: works like the checkout is fast, the seats of digital

452
00:20:40,359 --> 00:20:43,359
Speaker 5: tipping is a breeze, and you're out the door before

453
00:20:43,359 --> 00:20:47,520
Speaker 5: the line even builds. Odds are they're using Square. We

454
00:20:47,680 --> 00:20:50,239
Speaker 5: love supporting businesses that run on Square because it just

455
00:20:50,240 --> 00:20:53,480
Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor

456
00:20:53,520 --> 00:20:55,800
Speaker 5: at a pop up market, or even one of our

457
00:20:55,840 --> 00:20:59,480
Speaker 5: merch partners, Square makes it easy for them to take payments,

458
00:20:59,680 --> 00:21:03,480
Speaker 5: manage inventory, and run their business with confidence, all from

459
00:21:03,560 --> 00:21:06,960
Speaker 5: one simple system. If you're a business owner or even

460
00:21:07,040 --> 00:21:10,560
Speaker 5: just thinking about launching something soon, Square is hands down

461
00:21:10,600 --> 00:21:13,639
Speaker 5: one of the best tools out there to help you start, run,

462
00:21:13,880 --> 00:21:17,200
Speaker 5: and grow. It's not just about payments, it's about giving

463
00:21:17,200 --> 00:21:19,879
Speaker 5: you time back so you can focus on what matters

464
00:21:19,920 --> 00:21:23,160
Speaker 5: most ready. To see how Square can transform your business,

465
00:21:23,440 --> 00:21:28,080
Speaker 5: visit Square dot com backslash go backslash eyl to learn

466
00:21:28,119 --> 00:21:33,320
Speaker 5: more that Square dot com backslash, go backslash eyl. Don't wait,

467
00:21:33,600 --> 00:21:36,439
Speaker 5: don't hesitate. Let Square handle the back end so you

468
00:21:36,440 --> 00:21:42,800
Speaker 5: can keep pushing your vision forward. This episode is brought

469
00:21:42,800 --> 00:21:44,720
Speaker 5: to you by P and C Bank. A lot of

470
00:21:44,720 --> 00:21:48,320
Speaker 5: people think podcasts about work are boring, and sure, they

471
00:21:48,400 --> 00:21:52,280
Speaker 5: definitely can be, but understanding a professionals routine shows us

472
00:21:52,280 --> 00:21:55,920
Speaker 5: how they achieve their success little by little, day after day.

473
00:21:56,920 --> 00:21:59,400
Speaker 5: It's like banking with P and C Bank. It might

474
00:21:59,480 --> 00:22:02,399
Speaker 5: seem born the safe plan and make calculated decisions with

475
00:22:02,440 --> 00:22:05,480
Speaker 5: your bank. But keeping your money boring is what helps

476
00:22:05,480 --> 00:22:08,560
Speaker 5: you live or more happily fulfilled life. P and C

477
00:22:08,720 --> 00:22:13,880
Speaker 5: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

478
00:22:13,920 --> 00:22:16,600
Speaker 5: eighteen sixty five is a service mark of the PNC

479
00:22:16,680 --> 00:22:20,639
Speaker 5: Financial Service Group, Inc. P and C Bank National Association

480
00:22:20,840 --> 00:22:21,840
Speaker 5: Member FDIC.

481
00:22:24,000 --> 00:22:27,920
Speaker 1: You just realized your business needed to hire someone yesterday?

482
00:22:28,400 --> 00:22:32,600
Speaker 1: How can you find amazing candidates fast? Easy? Just use

483
00:22:32,720 --> 00:22:36,000
Speaker 1: Indeed stop struggling to get your job posts seen on

484
00:22:36,080 --> 00:22:39,960
Speaker 1: other job sites. With Indeed sponsored jobs, your post jumps

485
00:22:40,000 --> 00:22:42,320
Speaker 1: to the top of the page for your relevant candidates,

486
00:22:42,560 --> 00:22:45,640
Speaker 1: so you can reach the people you want faster. According

487
00:22:45,640 --> 00:22:49,280
Speaker 1: to Indeed data, sponsored jobs posted directly on Indeed have

488
00:22:49,400 --> 00:22:53,440
Speaker 1: forty five percent more applications than non sponsored jobs. Don't

489
00:22:53,480 --> 00:22:57,120
Speaker 1: wait any longer, speed up your hiring right now with Indeed,

490
00:22:57,560 --> 00:22:59,760
Speaker 1: and listeners of this show will get a seventy five

491
00:22:59,800 --> 00:23:02,360
Speaker 1: dollar or sponsored job credit to get your jobs more

492
00:23:02,440 --> 00:23:08,760
Speaker 1: visibility at indeed dot com slash pod Katz thirteen. Just

493
00:23:08,840 --> 00:23:13,440
Speaker 1: go to Indeed dot com slash pod Katz thirteen right

494
00:23:13,480 --> 00:23:16,240
Speaker 1: now and support our show by saying you heard about

495
00:23:16,280 --> 00:23:20,680
Speaker 1: Indeed on this podcast. Terms and conditions apply. Hiring Indeed

496
00:23:20,920 --> 00:23:21,640
Speaker 1: is all you need.

497
00:23:23,960 --> 00:23:27,159
Speaker 6: Yeah, So incognito is just browsing in private mode. So

498
00:23:27,320 --> 00:23:32,680
Speaker 6: on Google Chrome it's called incognito and in Safari it's

499
00:23:32,680 --> 00:23:36,480
Speaker 6: called Private Browser. But what that does is it doesn't

500
00:23:36,960 --> 00:23:40,800
Speaker 6: warp the search information, so there's no bias. When you

501
00:23:40,840 --> 00:23:43,439
Speaker 6: watch a video and you're signed into your profile, YouTube

502
00:23:43,520 --> 00:23:46,840
Speaker 6: is recommending videos for you based off of everything that

503
00:23:46,920 --> 00:23:49,720
Speaker 6: you've ever watched on your profile. That's why you'll watch

504
00:23:49,840 --> 00:23:52,480
Speaker 6: like one cleaning video, you'll go back to your homepage

505
00:23:52,520 --> 00:23:55,080
Speaker 6: and there's like four other cleaning videos recommended to you.

506
00:23:55,560 --> 00:23:58,560
Speaker 6: And over time, it builds up a profile for you,

507
00:23:58,600 --> 00:24:02,199
Speaker 6: in a portfolio for you, and it changes your recommendations

508
00:24:02,240 --> 00:24:04,480
Speaker 6: based off of stuff that you've already searched and stuff

509
00:24:04,520 --> 00:24:07,160
Speaker 6: that you've already watched. So when I watch my videos

510
00:24:07,200 --> 00:24:09,240
Speaker 6: on incognito, what that does is it allows me to

511
00:24:09,280 --> 00:24:12,880
Speaker 6: see what YouTube associates my channel with, and what kind

512
00:24:12,920 --> 00:24:15,800
Speaker 6: of content YouTube kind of places my videos, and what

513
00:24:15,880 --> 00:24:18,040
Speaker 6: kind of neighborhood on YouTube my videos are in.

514
00:24:18,320 --> 00:24:19,360
Speaker 7: Then that kind of gives.

515
00:24:19,119 --> 00:24:22,800
Speaker 6: Me more of an idea of the type of people

516
00:24:22,880 --> 00:24:24,960
Speaker 6: who watch my video and what they're interested in more

517
00:24:25,160 --> 00:24:27,200
Speaker 6: along with, of course my analytics. I do watch my

518
00:24:27,240 --> 00:24:30,080
Speaker 6: analytics and see what my audience likes. More of I

519
00:24:30,080 --> 00:24:32,040
Speaker 6: listen to the comments, but that's one way that I

520
00:24:32,080 --> 00:24:35,040
Speaker 6: get to see what YouTube what the YouTube algorithm associates

521
00:24:35,040 --> 00:24:35,560
Speaker 6: my channel with.

522
00:24:36,080 --> 00:24:37,800
Speaker 7: So from there I'll get an idea.

523
00:24:37,880 --> 00:24:39,480
Speaker 6: I'll put my spin on it, and I flip on it,

524
00:24:39,520 --> 00:24:42,240
Speaker 6: and I'll do it myself and then it usually does

525
00:24:42,280 --> 00:24:44,399
Speaker 6: good when I when I choose a video like that.

526
00:24:46,040 --> 00:24:49,480
Speaker 3: Okay algorithm, can you talk about that YouTube algorithm?

527
00:24:50,520 --> 00:24:54,760
Speaker 6: Yeah, So the YouTube algorithm, because it's a business, right

528
00:24:54,840 --> 00:24:59,240
Speaker 6: YouTube they're just interested mainly in like watch time and dollars,

529
00:24:59,600 --> 00:25:05,000
Speaker 6: so they tend to push videos that have high CPMs,

530
00:25:05,160 --> 00:25:09,879
Speaker 6: so videos that get them more money, and then high

531
00:25:09,920 --> 00:25:13,159
Speaker 6: watch times as well and high engagement because what YouTube

532
00:25:13,160 --> 00:25:16,639
Speaker 6: wants ultimately is watch time, and they want their viewers

533
00:25:16,880 --> 00:25:19,960
Speaker 6: to stay on their channel or on their platform, because

534
00:25:19,960 --> 00:25:22,119
Speaker 6: if you're not on YouTube, you're on something else. You're

535
00:25:22,160 --> 00:25:26,280
Speaker 6: on Hulu, Netflix, maybe Instagram, you're like on another platform.

536
00:25:26,520 --> 00:25:28,960
Speaker 7: So what they want is watch time and engage.

537
00:25:29,560 --> 00:25:31,800
Speaker 6: So if you upload a video and in the first

538
00:25:31,840 --> 00:25:34,440
Speaker 6: few minutes or first few hours, I should say it's

539
00:25:34,480 --> 00:25:37,120
Speaker 6: doing well, the algorithm is most likely going to push

540
00:25:37,119 --> 00:25:40,440
Speaker 6: you some more. So that's kind of like a tit

541
00:25:40,560 --> 00:25:43,080
Speaker 6: behind your algorithm. Like in the first hour, you should

542
00:25:43,080 --> 00:25:45,920
Speaker 6: probably be commenting back to comment and stuff like that

543
00:25:46,200 --> 00:25:48,760
Speaker 6: and trying to boost up that engagement within the first hour.

544
00:25:49,080 --> 00:25:51,359
Speaker 4: Can we talk about your viral video.

545
00:25:52,200 --> 00:25:54,960
Speaker 5: You know, one of the one of the things you

546
00:25:55,000 --> 00:25:57,320
Speaker 5: said is like not to chase trends, but you kind

547
00:25:57,359 --> 00:26:00,560
Speaker 5: of did with the dad voiceover. He thought about the

548
00:26:00,600 --> 00:26:02,720
Speaker 5: benefit of a chasing that trend and some of the

549
00:26:02,800 --> 00:26:04,280
Speaker 5: things that didn't work that you learned from that.

550
00:26:06,280 --> 00:26:08,560
Speaker 7: Yeah, okay, so that video.

551
00:26:08,840 --> 00:26:11,240
Speaker 6: At the time, it was like a makeup trend that

552
00:26:11,359 --> 00:26:13,119
Speaker 6: was going around and a lot of people were doing

553
00:26:13,160 --> 00:26:18,840
Speaker 6: like my boyfriend does my makeup my voiceover and my dad.

554
00:26:18,880 --> 00:26:20,520
Speaker 6: I thought it would be so funny if my dad

555
00:26:20,520 --> 00:26:24,240
Speaker 6: did my voiceover because he's always like tracking jokes on me.

556
00:26:24,280 --> 00:26:26,800
Speaker 7: He's always making fun of me. So he did it.

557
00:26:26,800 --> 00:26:28,840
Speaker 6: It was funny, It was cool, and the video did

558
00:26:28,880 --> 00:26:31,280
Speaker 6: really well. It was like on different social media platforms.

559
00:26:31,320 --> 00:26:32,960
Speaker 6: I don't have a Twitter, so it was like all

560
00:26:32,960 --> 00:26:34,720
Speaker 6: over Twitter, all over Facebook.

561
00:26:34,800 --> 00:26:36,200
Speaker 7: I didn't have Facebook either.

562
00:26:36,960 --> 00:26:38,879
Speaker 6: And it did go viral and it got a lot

563
00:26:38,920 --> 00:26:41,840
Speaker 6: of views. It did make a lot of money because

564
00:26:41,840 --> 00:26:44,720
Speaker 6: I ended up selling it to There was a media

565
00:26:44,760 --> 00:26:47,160
Speaker 6: company that pitches to The Ellen Show and they bought

566
00:26:47,160 --> 00:26:49,639
Speaker 6: that video off of me. They bought the rights for

567
00:26:49,760 --> 00:26:51,639
Speaker 6: that video off of me. So I don't own that

568
00:26:51,720 --> 00:26:54,480
Speaker 6: video anymore, but I still get the absence revenue from

569
00:26:54,480 --> 00:26:58,240
Speaker 6: that video. But I would say that the game there

570
00:26:58,480 --> 00:27:02,600
Speaker 6: was the money behind it, and it was a funny

571
00:27:02,640 --> 00:27:03,359
Speaker 6: like joke like me and.

572
00:27:03,359 --> 00:27:05,760
Speaker 7: My dad still left about that video to this day.

573
00:27:05,800 --> 00:27:08,639
Speaker 6: But what I learned is that when you do videos

574
00:27:08,680 --> 00:27:11,159
Speaker 6: just because it's trendy, but it has nothing to do

575
00:27:11,200 --> 00:27:13,760
Speaker 6: with what your channel is about, it doesn't necessarily grow

576
00:27:13,800 --> 00:27:17,960
Speaker 6: your channel or your subscribers. So that video I got

577
00:27:18,000 --> 00:27:23,240
Speaker 6: like two point two thousand subscribers, I believe says.

578
00:27:23,000 --> 00:27:26,119
Speaker 7: My analytics, but it has like eight hundred.

579
00:27:25,880 --> 00:27:29,399
Speaker 6: Thousand views, so that's not a very good conversion like

580
00:27:30,000 --> 00:27:34,640
Speaker 6: views versus people who subscribe. So it ultimately didn't grow

581
00:27:34,680 --> 00:27:37,640
Speaker 6: my channel. And I learned that if you're gonna hop

582
00:27:37,640 --> 00:27:39,879
Speaker 6: on a trend, it needs to pertain to what your

583
00:27:39,960 --> 00:27:42,439
Speaker 6: channels about. Because I was not a makeup channel. My

584
00:27:42,560 --> 00:27:45,399
Speaker 6: dad wasn't on my channel. My channel wasn't like a

585
00:27:45,440 --> 00:27:49,040
Speaker 6: comedy channel either, so it wasn't great for the overall

586
00:27:49,080 --> 00:27:52,800
Speaker 6: growth of my channel, but it was a learning experience.

587
00:27:52,800 --> 00:27:55,320
Speaker 5: I would say that when I heard I saw it,

588
00:27:55,359 --> 00:27:57,359
Speaker 5: I'm like, yo, I've never thought about that when people

589
00:27:57,440 --> 00:28:01,320
Speaker 5: actually buy your content from me, that experience, Like, that

590
00:28:01,400 --> 00:28:02,359
Speaker 5: was the first time you've done it.

591
00:28:03,480 --> 00:28:05,479
Speaker 7: Yeah, that was my first time I had done it.

592
00:28:05,480 --> 00:28:08,080
Speaker 6: It was just I was getting a lot of you

593
00:28:08,119 --> 00:28:11,040
Speaker 6: know those I think they're like social media sites where

594
00:28:11,040 --> 00:28:13,560
Speaker 6: they just have a bunch of viral videos and you'll

595
00:28:13,560 --> 00:28:15,560
Speaker 6: see a viral video over and over, but it'll have

596
00:28:15,600 --> 00:28:16,880
Speaker 6: different logos.

597
00:28:16,480 --> 00:28:17,120
Speaker 7: In the corner.

598
00:28:17,440 --> 00:28:18,919
Speaker 6: So at the time, I was getting a lot of

599
00:28:19,000 --> 00:28:23,160
Speaker 6: questions from different media sources asking if they can post

600
00:28:23,200 --> 00:28:25,040
Speaker 6: it on their Facebook group. They're like, oh, we have

601
00:28:25,240 --> 00:28:28,359
Speaker 6: like six million followers on our Facebook.

602
00:28:28,400 --> 00:28:30,560
Speaker 7: We're gonna post it. We'll credit you, da da da da.

603
00:28:30,600 --> 00:28:32,400
Speaker 6: And I was like, yeah, sure, just put my link

604
00:28:32,440 --> 00:28:36,560
Speaker 6: in the description, go for it. But then someone had

605
00:28:36,600 --> 00:28:38,520
Speaker 6: asked me like, have you sold it already?

606
00:28:38,640 --> 00:28:41,320
Speaker 7: And I was like, sold it to who? That didn't

607
00:28:41,320 --> 00:28:41,920
Speaker 7: make no sense.

608
00:28:42,200 --> 00:28:45,720
Speaker 6: And then I got another inquiry around the same time

609
00:28:46,680 --> 00:28:48,600
Speaker 6: that the first one came in and was like, oh, well,

610
00:28:48,600 --> 00:28:49,760
Speaker 6: we're willing to buy it.

611
00:28:50,160 --> 00:28:51,600
Speaker 7: So then I went back to the first person.

612
00:28:51,640 --> 00:28:53,840
Speaker 6: I was like, no, I haven't told it yet, but

613
00:28:54,120 --> 00:28:57,240
Speaker 6: you know I have some inquiries, I said some like

614
00:28:57,600 --> 00:29:00,160
Speaker 6: there was more than one. I was like, yeah, we

615
00:29:00,200 --> 00:29:03,520
Speaker 6: have some inquiries, so I haven't sold it yet. So

616
00:29:03,520 --> 00:29:05,240
Speaker 6: they came with their proposal, and then next to the

617
00:29:05,280 --> 00:29:08,120
Speaker 6: other person like, oh, another media company is willing to

618
00:29:08,120 --> 00:29:11,160
Speaker 6: buy for this much. So then the second one ended

619
00:29:11,240 --> 00:29:14,960
Speaker 6: up having a better, better price, and I just sold

620
00:29:14,960 --> 00:29:17,640
Speaker 6: this numb But the funny thing was that that all

621
00:29:17,680 --> 00:29:21,080
Speaker 6: of that happened like a year and a half, maybe

622
00:29:21,080 --> 00:29:23,560
Speaker 6: two years after I had already posted that video.

623
00:29:23,720 --> 00:29:26,040
Speaker 7: So it was weird because the.

624
00:29:25,960 --> 00:29:27,840
Speaker 6: Traffic could already died down on that video, Like I

625
00:29:27,840 --> 00:29:29,120
Speaker 6: had already made my YouTube acts.

626
00:29:29,000 --> 00:29:31,560
Speaker 7: And money on that video, and it was like dying down.

627
00:29:32,440 --> 00:29:35,120
Speaker 6: So I guess some other media outlet picked it up

628
00:29:35,160 --> 00:29:37,320
Speaker 6: and then it went viral, and like it was kind

629
00:29:37,320 --> 00:29:38,760
Speaker 6: of a different community.

630
00:29:38,840 --> 00:29:41,920
Speaker 7: Really, it wasn't like the audience.

631
00:29:42,480 --> 00:29:45,520
Speaker 2: And another EYL alumni he had a post on Instagram

632
00:29:45,560 --> 00:29:46,640
Speaker 2: a few days ago and he was like a lot

633
00:29:46,680 --> 00:29:49,200
Speaker 2: of viral videos don't go viral for like two to

634
00:29:49,240 --> 00:29:49,720
Speaker 2: three years.

635
00:29:49,800 --> 00:29:52,120
Speaker 3: Or even five years after that actually coming out with

636
00:29:52,160 --> 00:29:54,160
Speaker 3: the social media, so you never know.

637
00:29:54,240 --> 00:29:56,440
Speaker 2: It's like, don't give up on content because you might think, God,

638
00:29:56,480 --> 00:29:59,400
Speaker 2: it's just flopped even making facts. We had him on

639
00:29:59,520 --> 00:30:01,400
Speaker 2: Shouting Me he fasted and he had a video that

640
00:30:01,440 --> 00:30:03,640
Speaker 2: went to viral on Instagram when he was rapping for

641
00:30:03,840 --> 00:30:06,240
Speaker 2: Flex about financial literacy, and he was like, when he

642
00:30:06,280 --> 00:30:09,240
Speaker 2: first put it out, it didn't really get traction, and

643
00:30:09,280 --> 00:30:12,680
Speaker 2: then out of blue, like earlier this year, it just

644
00:30:12,720 --> 00:30:14,960
Speaker 2: started blowing up on like a lot of black financial

645
00:30:15,040 --> 00:30:18,680
Speaker 2: literacy pages. Just so you never know. But I want

646
00:30:18,720 --> 00:30:20,400
Speaker 2: to ask you about that video because you put that

647
00:30:20,480 --> 00:30:23,960
Speaker 2: on YouTube and I saw it and did you showed

648
00:30:24,040 --> 00:30:27,920
Speaker 2: like the clip of it of the analytics, so on

649
00:30:27,960 --> 00:30:31,920
Speaker 2: the clip, I actually saw the accent accent revenue that

650
00:30:31,960 --> 00:30:34,640
Speaker 2: you made was like sixty eight thousand dollars from that.

651
00:30:34,680 --> 00:30:36,000
Speaker 3: It's on it, It's on your page.

652
00:30:36,040 --> 00:30:40,760
Speaker 7: So he was like, I'm not exposing that's kind of

653
00:30:40,760 --> 00:30:41,160
Speaker 7: what we do.

654
00:30:41,320 --> 00:30:43,120
Speaker 3: So that is that something like that?

655
00:30:43,280 --> 00:30:44,920
Speaker 2: Is that like something like all right, so you made

656
00:30:44,960 --> 00:30:47,160
Speaker 2: sixty eight thousand on a video that that had like

657
00:30:47,320 --> 00:30:50,640
Speaker 2: how many viewers of the had nine hundred thousand, eight hundred. Yeah,

658
00:30:50,920 --> 00:30:54,240
Speaker 2: it was like, so that's like typical for like a million.

659
00:30:54,840 --> 00:30:57,040
Speaker 2: Obviously it depends on CPM and all of that, but like,

660
00:30:57,080 --> 00:30:58,440
Speaker 2: what was the CPM for that video?

661
00:31:00,240 --> 00:31:02,400
Speaker 6: Ooh, I'm not sure what the CPM was on that

662
00:31:02,480 --> 00:31:07,000
Speaker 6: video actually, but that was over the lifetime, so that

663
00:31:07,120 --> 00:31:10,560
Speaker 6: was when I posted it. I think was that twenty seventeen.

664
00:31:10,600 --> 00:31:12,600
Speaker 6: I think I posted that or maybe twenty eighteen, but

665
00:31:12,960 --> 00:31:14,800
Speaker 6: it was over the lifetime, so from the moment I

666
00:31:14,840 --> 00:31:18,560
Speaker 6: posted it to the current day that I screenshoted it,

667
00:31:18,920 --> 00:31:19,720
Speaker 6: so over time.

668
00:31:19,840 --> 00:31:22,640
Speaker 7: Yeah, that's how much it made. I think it was.

669
00:31:22,640 --> 00:31:26,160
Speaker 6: Because of the timing too, because I posted it closer

670
00:31:26,160 --> 00:31:28,640
Speaker 6: to the holidays, and when it did go viral, it

671
00:31:28,680 --> 00:31:31,800
Speaker 6: was during the holidays when adsence revenue is the highest.

672
00:31:32,440 --> 00:31:36,480
Speaker 6: But yeah, once it starts gaining a lot of traction

673
00:31:36,600 --> 00:31:38,840
Speaker 6: and it starts going higher, I noticed that the CPM

674
00:31:38,920 --> 00:31:41,960
Speaker 6: starts jumping higher and higher, and so that's why I

675
00:31:42,120 --> 00:31:44,320
Speaker 6: ended up doing so well.

676
00:31:44,840 --> 00:31:46,240
Speaker 7: But I've noticed.

677
00:31:45,840 --> 00:31:49,959
Speaker 6: That it doesn't necessarily matter what your subscriber count is,

678
00:31:50,160 --> 00:31:55,480
Speaker 6: or even what your channel sizes or anything like that,

679
00:31:55,840 --> 00:32:00,120
Speaker 6: because some people they'll post a video on how much

680
00:32:00,120 --> 00:32:03,000
Speaker 6: they made on YouTube. And I appreciate the transparency. I

681
00:32:03,040 --> 00:32:06,040
Speaker 6: respect it honestly, because someone had posted how much she

682
00:32:06,120 --> 00:32:07,800
Speaker 6: makes and I think she has like one point four

683
00:32:07,880 --> 00:32:11,280
Speaker 6: million subscribers, and she had said that she makes like,

684
00:32:11,480 --> 00:32:13,440
Speaker 6: on average, about four thousand dollars a month.

685
00:32:13,480 --> 00:32:15,760
Speaker 7: I was like, this don't make sense, because when that

686
00:32:15,840 --> 00:32:16,360
Speaker 7: video went.

687
00:32:16,320 --> 00:32:17,760
Speaker 6: Viral and I was making a lot of money off

688
00:32:17,760 --> 00:32:20,800
Speaker 6: of it, I wasn't even at twenty thousand. I don't think,

689
00:32:20,920 --> 00:32:24,280
Speaker 6: like my channel was pretty small, so it doesn't necessarily

690
00:32:24,320 --> 00:32:27,560
Speaker 6: matter what your subscribe account is. All of that's predetermined

691
00:32:27,600 --> 00:32:30,680
Speaker 6: by YouTube. And I try to tell people when they're

692
00:32:30,720 --> 00:32:35,080
Speaker 6: thinking about making that transition from being an employee to

693
00:32:35,120 --> 00:32:37,240
Speaker 6: being your own boss full time, and like you're using

694
00:32:37,680 --> 00:32:40,880
Speaker 6: money from YouTube to try and like forecast your budget.

695
00:32:40,880 --> 00:32:41,600
Speaker 7: I always tell.

696
00:32:41,480 --> 00:32:44,080
Speaker 6: People like, you don't really have control over the CPM

697
00:32:44,200 --> 00:32:47,120
Speaker 6: because it's kind of like you're putting out a product.

698
00:32:47,160 --> 00:32:48,760
Speaker 6: You don't know how many people are going to buy it,

699
00:32:48,800 --> 00:32:50,480
Speaker 6: and you don't know what you're going to sell.

700
00:32:50,280 --> 00:32:50,880
Speaker 7: It for either.

701
00:32:51,160 --> 00:32:53,360
Speaker 6: We're just putting out a product and whatever money you get,

702
00:32:53,400 --> 00:32:55,480
Speaker 6: you get, and it's not like you can go back

703
00:32:55,480 --> 00:32:59,600
Speaker 6: to YouTube and and go tell them like, actually, you

704
00:32:59,600 --> 00:33:02,680
Speaker 6: guys to me that I only had five thousand impressions

705
00:33:02,720 --> 00:33:05,560
Speaker 6: on the ads this month. But I went and asked

706
00:33:05,560 --> 00:33:08,720
Speaker 6: my viewers and they told me, actually they all watched it. Like,

707
00:33:08,760 --> 00:33:10,640
Speaker 6: you can't go back and dispute it with YouTube if

708
00:33:10,680 --> 00:33:12,240
Speaker 6: they tell you that's how much you're making, that's how

709
00:33:12,280 --> 00:33:15,280
Speaker 6: much you're making. So I wouldn't know why it needs

710
00:33:15,280 --> 00:33:18,400
Speaker 6: so high, but it did, and I appreciated it.

711
00:33:18,520 --> 00:33:19,120
Speaker 7: I took it.

712
00:33:19,160 --> 00:33:22,520
Speaker 6: But I always take AdSense revenue as a bonus. So

713
00:33:23,360 --> 00:33:25,800
Speaker 6: I don't rely on AdSense revenue because that just puts

714
00:33:25,840 --> 00:33:27,880
Speaker 6: you in a very vulnerable place with your finances.

715
00:33:27,920 --> 00:33:30,200
Speaker 7: And I don't know about anybody else, but I don't.

716
00:33:30,080 --> 00:33:33,200
Speaker 6: Like being vulnerable with my thiens as with my finances.

717
00:33:33,480 --> 00:33:36,920
Speaker 6: I like to be very calculated and very like precise.

718
00:33:37,320 --> 00:33:41,280
Speaker 6: So yeah, it's it's kind of a toss up. You

719
00:33:41,280 --> 00:33:45,000
Speaker 6: don't know why it made so much and what the reason.

720
00:33:44,840 --> 00:33:46,880
Speaker 4: Is spoken like a true accountant.

721
00:33:47,240 --> 00:33:50,440
Speaker 5: My next thing is the points of consistency, right, because

722
00:33:50,440 --> 00:33:53,080
Speaker 5: after you went viral, it's not like, hey, I'm going

723
00:33:53,160 --> 00:33:54,840
Speaker 5: to live with this one video for the rest of

724
00:33:54,920 --> 00:33:57,240
Speaker 5: my life. You started to put it out more content

725
00:33:57,280 --> 00:33:58,960
Speaker 5: that was more themed. Do you want to talk about that?

726
00:34:00,880 --> 00:34:02,680
Speaker 7: Yeah? So after that first video.

727
00:34:02,680 --> 00:34:04,920
Speaker 6: Actually it was still a side hustle for me because

728
00:34:05,120 --> 00:34:09,359
Speaker 6: my main priority was always finishing with UNI and like

729
00:34:09,400 --> 00:34:11,400
Speaker 6: my nine to five career, so it was still a

730
00:34:11,400 --> 00:34:13,279
Speaker 6: side hustle. I think after that video, I still was

731
00:34:13,280 --> 00:34:16,560
Speaker 6: putting out I wasn't very calculated with my videos. It

732
00:34:16,600 --> 00:34:19,120
Speaker 6: wasn't until recently, like once I graduated from UNI and

733
00:34:19,160 --> 00:34:21,359
Speaker 6: I was paying more attention to my videos, that I

734
00:34:21,440 --> 00:34:24,720
Speaker 6: was more calculated and I was more consistent.

735
00:34:24,280 --> 00:34:24,880
Speaker 7: With the theme.

736
00:34:25,320 --> 00:34:28,040
Speaker 6: But also like as time goes on, I think when

737
00:34:28,040 --> 00:34:30,520
Speaker 6: I first started, I was like twenty one ish, so

738
00:34:30,600 --> 00:34:32,480
Speaker 6: like my interest at twenty one is.

739
00:34:32,440 --> 00:34:33,960
Speaker 7: Different from my interests now.

740
00:34:34,480 --> 00:34:37,440
Speaker 6: So as time went on, I just started making videos

741
00:34:37,480 --> 00:34:40,360
Speaker 6: that made more sense to me and what I was

742
00:34:40,400 --> 00:34:43,200
Speaker 6: more interested in more confident in. So once I started

743
00:34:43,239 --> 00:34:48,800
Speaker 6: making more self improvement videos, personal finances, personal development, entrepreneur

744
00:34:48,920 --> 00:34:51,880
Speaker 6: type videos, that's when I really started to understand the

745
00:34:51,920 --> 00:34:54,319
Speaker 6: importance of having like a theme throughout videos. And that's

746
00:34:54,320 --> 00:34:56,279
Speaker 6: why I always try to tell people like if I

747
00:34:56,360 --> 00:34:58,600
Speaker 6: had known now what I knew back then, I would

748
00:34:58,640 --> 00:35:01,360
Speaker 6: have definitely themed down niche down on my content, and

749
00:35:01,360 --> 00:35:03,959
Speaker 6: I wouldn't have been creating content from like all over

750
00:35:04,000 --> 00:35:07,200
Speaker 6: the place. It would have been some sort of consistent

751
00:35:07,280 --> 00:35:10,760
Speaker 6: theme throughout. So now when I'm creating content, it's mainly

752
00:35:11,960 --> 00:35:13,880
Speaker 6: it has to do with money and some sort of

753
00:35:13,880 --> 00:35:18,279
Speaker 6: personal development just overall becoming a better version of you.

754
00:35:18,800 --> 00:35:21,600
Speaker 6: So that's the consistent theme that's throughout all my videos

755
00:35:21,600 --> 00:35:24,600
Speaker 6: that I try to portray in every single videos, it's

756
00:35:24,640 --> 00:35:26,720
Speaker 6: about something personal development related.

757
00:35:27,360 --> 00:35:28,840
Speaker 3: So if you if you.

758
00:35:30,360 --> 00:35:32,480
Speaker 2: If you take the ads off of video yourself or

759
00:35:32,520 --> 00:35:34,160
Speaker 2: whatever reason, Like let's say you don't want ads on

760
00:35:34,160 --> 00:35:37,560
Speaker 2: one video, that's going to hurt the chances of you

761
00:35:37,560 --> 00:35:40,759
Speaker 2: YouTube pushing it, probably because they don't get paid either, or.

762
00:35:43,120 --> 00:35:45,120
Speaker 6: I would say that they don't really have an incentive

763
00:35:45,120 --> 00:35:47,239
Speaker 6: to push it. They might, but they don't really have

764
00:35:47,280 --> 00:35:50,120
Speaker 6: an incentive too, So you could take it off if

765
00:35:50,200 --> 00:35:50,680
Speaker 6: you wanted to.

766
00:35:50,800 --> 00:35:53,520
Speaker 7: But also like why would you want to do that?

767
00:35:54,000 --> 00:35:56,040
Speaker 2: Not, because sometimes you might put a video out in

768
00:35:56,160 --> 00:35:59,080
Speaker 2: the ads that are on the video might be competition.

769
00:35:59,239 --> 00:36:04,160
Speaker 3: For that video. So so yeah.

770
00:36:03,760 --> 00:36:07,440
Speaker 2: I noticed that with YouTube like something, they'll run ads

771
00:36:07,600 --> 00:36:10,920
Speaker 2: in a video that is like especially like if you're

772
00:36:10,920 --> 00:36:13,080
Speaker 2: trying to sell something or if you have a product

773
00:36:13,200 --> 00:36:15,560
Speaker 2: or something and it's like now you got you're actually

774
00:36:15,640 --> 00:36:17,480
Speaker 2: running an ad for somebody.

775
00:36:17,160 --> 00:36:18,960
Speaker 3: Else that's doing the same exact thing that you talks

776
00:36:18,960 --> 00:36:19,840
Speaker 3: about in the video.

777
00:36:19,719 --> 00:36:22,399
Speaker 4: Right, unbeknown to you, right, but to the viewer, that's

778
00:36:22,400 --> 00:36:22,920
Speaker 4: going to happen.

779
00:36:23,880 --> 00:36:28,160
Speaker 6: Yeah, right, Yeah, I mean it's possible that that could happen,

780
00:36:28,239 --> 00:36:32,480
Speaker 6: but mainly people like they buy from people, so if

781
00:36:32,480 --> 00:36:34,279
Speaker 6: they're watching their video, they're most likely going to buy

782
00:36:34,280 --> 00:36:34,960
Speaker 6: from you anyways.

783
00:36:34,960 --> 00:36:37,360
Speaker 7: But yeah, you could take the video the ads off if.

784
00:36:37,200 --> 00:36:41,560
Speaker 6: You wanted to, and then your own, like you're subscribers

785
00:36:41,560 --> 00:36:43,279
Speaker 6: watching and if it picks up, it picks up. But

786
00:36:43,680 --> 00:36:46,239
Speaker 6: I find that they have more an incentive YouTube as

787
00:36:46,320 --> 00:36:48,879
Speaker 6: a business to push videos that are going to make

788
00:36:48,920 --> 00:36:52,239
Speaker 6: them more money and also videos that have longer watch

789
00:36:52,320 --> 00:36:54,840
Speaker 6: times that keep people on their platform because at the

790
00:36:54,880 --> 00:36:57,920
Speaker 6: end of the day, like the CPN is split, like

791
00:36:58,239 --> 00:37:00,200
Speaker 6: the amount of money you get is after YouTube guess

792
00:37:00,200 --> 00:37:02,200
Speaker 6: they're cut. So if you're making more money, that means

793
00:37:02,239 --> 00:37:04,720
Speaker 6: they're making more money.

794
00:37:04,880 --> 00:37:05,840
Speaker 3: Okay, So.

795
00:37:07,920 --> 00:37:10,920
Speaker 2: All right, as far as like the revenue, and I

796
00:37:10,920 --> 00:37:12,520
Speaker 2: want to I'm glad you said that you don't rely

797
00:37:12,600 --> 00:37:14,720
Speaker 2: on that because there's more ways to make money off YouTube,

798
00:37:14,800 --> 00:37:18,000
Speaker 2: and just add that's just like the first layer. But

799
00:37:18,200 --> 00:37:19,960
Speaker 2: YouTube is it's just like any other thing, it's a

800
00:37:19,960 --> 00:37:22,279
Speaker 2: platform where you reach a bunch of people. So through

801
00:37:22,320 --> 00:37:25,359
Speaker 2: that you can do brand partnerships, you can promote your

802
00:37:25,400 --> 00:37:28,759
Speaker 2: own products, you can do a variety of different things. So,

803
00:37:29,200 --> 00:37:31,280
Speaker 2: how are some other revenue things that like you personally

804
00:37:31,320 --> 00:37:35,200
Speaker 2: utilize the U see other YouTubers utilized outside of just

805
00:37:35,280 --> 00:37:37,000
Speaker 2: regular ads that YouTube provides.

806
00:37:38,280 --> 00:37:41,720
Speaker 6: Yeah, so I definitely make sure that I have enough

807
00:37:41,960 --> 00:37:45,040
Speaker 6: revenue and income coming in from other places because, like

808
00:37:45,080 --> 00:37:47,960
Speaker 6: I said, it's a toss up. And although I can

809
00:37:48,040 --> 00:37:51,440
Speaker 6: depend on the money coming in and like it's pretty consistent,

810
00:37:51,480 --> 00:37:54,439
Speaker 6: there's a theme throughout, you can't rely on it because

811
00:37:54,440 --> 00:37:57,040
Speaker 6: at any moment, YouTube can come back tomorrow and say like, hey,

812
00:37:57,920 --> 00:38:00,000
Speaker 6: everyone under a million, y'all don't get paid no more,

813
00:38:00,080 --> 00:38:02,719
Speaker 6: or until you reach a million subscribers figure it out.

814
00:38:03,200 --> 00:38:07,000
Speaker 6: They probably won't because that's a little wild on their end,

815
00:38:07,080 --> 00:38:09,279
Speaker 6: but they have the option to do that. So I

816
00:38:09,360 --> 00:38:13,480
Speaker 6: make sure that I'm making money from other places. For me,

817
00:38:13,920 --> 00:38:17,080
Speaker 6: I have my affiliate links that I put in the

818
00:38:17,120 --> 00:38:22,080
Speaker 6: description bar. I have my brand sponsorships, which is when

819
00:38:22,120 --> 00:38:23,880
Speaker 6: a brand reaches out to you and asks you to

820
00:38:23,920 --> 00:38:27,799
Speaker 6: promote their product or their brand for a fee and

821
00:38:27,840 --> 00:38:30,040
Speaker 6: then I also use YouTube to drive traffic to my

822
00:38:30,080 --> 00:38:33,640
Speaker 6: two other online businesses, which is my hair extension company

823
00:38:33,719 --> 00:38:34,479
Speaker 6: and my.

824
00:38:36,040 --> 00:38:37,560
Speaker 7: Business society company.

825
00:38:38,200 --> 00:38:40,799
Speaker 5: You know, do you said something just now as far

826
00:38:40,840 --> 00:38:43,000
Speaker 5: as the description, like you put the links in the description.

827
00:38:43,320 --> 00:38:45,440
Speaker 4: I think people overlook that and don't really understand the

828
00:38:45,480 --> 00:38:46,600
Speaker 4: importance of the description.

829
00:38:46,680 --> 00:38:48,319
Speaker 5: I know you have a little like a tip that

830
00:38:48,360 --> 00:38:49,920
Speaker 5: you said, like you don't put a link within the

831
00:38:49,960 --> 00:38:51,120
Speaker 5: first three lines something like that.

832
00:38:51,320 --> 00:38:52,440
Speaker 4: Can you go into detail about that?

833
00:38:52,560 --> 00:38:53,360
Speaker 7: Yeah?

834
00:38:53,920 --> 00:38:58,160
Speaker 6: Yeah, So once again, because it's YouTube splatform and not here,

835
00:38:58,440 --> 00:39:02,719
Speaker 6: they have the discretions push videos that to not push

836
00:39:02,800 --> 00:39:06,880
Speaker 6: videos that are sending traffic to other external sites.

837
00:39:07,239 --> 00:39:11,000
Speaker 7: So when your first three.

838
00:39:10,800 --> 00:39:14,560
Speaker 6: Lines above the fold have a link to an external website,

839
00:39:14,600 --> 00:39:16,479
Speaker 6: they're less inclined to push the video.

840
00:39:16,960 --> 00:39:19,280
Speaker 7: This is what I was told from like a YouTube insider.

841
00:39:19,440 --> 00:39:21,520
Speaker 6: I don't know how true that is to this day

842
00:39:21,760 --> 00:39:24,839
Speaker 6: or if YouTube has changed that, because I do have

843
00:39:24,920 --> 00:39:27,160
Speaker 6: like two videos that have done pretty well and they

844
00:39:27,200 --> 00:39:30,319
Speaker 6: have a link on the top the top fold. But

845
00:39:30,320 --> 00:39:31,839
Speaker 6: I was told this from an insider, so I try

846
00:39:31,880 --> 00:39:33,600
Speaker 6: to avoid it if I can. It doesn't really make

847
00:39:33,600 --> 00:39:35,920
Speaker 6: a difference for me to put the links just a

848
00:39:35,960 --> 00:39:38,279
Speaker 6: little bit lower, So I tend to do that so

849
00:39:38,320 --> 00:39:40,839
Speaker 6: that it doesn't kind of like throw the algorithm off

850
00:39:40,920 --> 00:39:41,360
Speaker 6: or whatnot.

851
00:39:42,680 --> 00:39:45,520
Speaker 2: So, yeah, that's something that people don't fully understand so

852
00:39:45,560 --> 00:39:48,440
Speaker 2: many different things with YouTube. It's like it says you

853
00:39:48,440 --> 00:39:51,160
Speaker 2: can just have like a three hour situation about that.

854
00:39:51,239 --> 00:39:52,520
Speaker 2: But I want to ask you before we go to

855
00:39:52,560 --> 00:39:53,279
Speaker 2: the next day.

856
00:39:53,880 --> 00:39:54,200
Speaker 4: Blog.

857
00:39:56,040 --> 00:39:59,240
Speaker 2: A lot of people are doing blogs, and even allegians

858
00:39:59,239 --> 00:40:00,799
Speaker 2: and people say that we should blog and things of

859
00:40:00,840 --> 00:40:02,759
Speaker 2: that nature, like a video blog, like just a day

860
00:40:02,800 --> 00:40:04,440
Speaker 2: in the life. So how do you do you think

861
00:40:04,480 --> 00:40:06,360
Speaker 2: it's a good idea for like people that have like

862
00:40:06,560 --> 00:40:09,520
Speaker 2: if they're putting out consistent content, because some people say,

863
00:40:09,520 --> 00:40:11,759
Speaker 2: like the blog allows you to people to see like

864
00:40:11,800 --> 00:40:14,880
Speaker 2: the personal side of you and touch different things and

865
00:40:14,880 --> 00:40:17,160
Speaker 2: it's like a young own reality show kind of.

866
00:40:17,280 --> 00:40:19,640
Speaker 3: So what's your thoughts on blogs?

867
00:40:20,160 --> 00:40:22,239
Speaker 6: So I think blogs are a good idea if you're

868
00:40:22,239 --> 00:40:24,880
Speaker 6: trying to be a blogger or if you've already established

869
00:40:24,880 --> 00:40:29,920
Speaker 6: an audience, because ultimately this generation we like solution based content.

870
00:40:30,160 --> 00:40:31,600
Speaker 7: That's what everybody's.

871
00:40:31,200 --> 00:40:34,160
Speaker 6: After right now, you're after me everybody Like when you

872
00:40:34,200 --> 00:40:37,399
Speaker 6: watch a video, you're trying to gauge something from it, right,

873
00:40:37,480 --> 00:40:43,000
Speaker 6: So if you're making content that is even like family bloggers,

874
00:40:43,000 --> 00:40:45,000
Speaker 6: you know, when people watch that, they feel like they're

875
00:40:45,000 --> 00:40:47,120
Speaker 6: a part of the family. That's the value that you're

876
00:40:47,160 --> 00:40:49,839
Speaker 6: getting from it. For people who do hair tutorials, that's

877
00:40:49,840 --> 00:40:52,040
Speaker 6: the value. You're teaching people how to do their hair.

878
00:40:52,239 --> 00:40:54,200
Speaker 6: Make up tutorials, you're teaching them how to do makeup.

879
00:40:54,440 --> 00:40:56,839
Speaker 6: But like, you don't have to be teaching anything if

880
00:40:56,880 --> 00:41:00,759
Speaker 6: you're providing some sort of value. If you are a

881
00:41:01,440 --> 00:41:04,440
Speaker 6: you do comedy skits, that's the value that you provide there.

882
00:41:04,800 --> 00:41:08,200
Speaker 6: Your people are coming to your videos for comedic relief.

883
00:41:08,640 --> 00:41:11,640
Speaker 6: And if you're blogging, you're trying to make people feel

884
00:41:11,719 --> 00:41:14,640
Speaker 6: a sense of belonging and like they're a part of

885
00:41:14,680 --> 00:41:17,000
Speaker 6: whatever it is that you've got going on. So like

886
00:41:17,400 --> 00:41:20,279
Speaker 6: with couple channels or even family channels, you might watch

887
00:41:20,320 --> 00:41:21,400
Speaker 6: an episode and you're.

888
00:41:21,239 --> 00:41:24,720
Speaker 7: Like, oh, but what was this, Like what was the reason?

889
00:41:25,200 --> 00:41:27,120
Speaker 7: But to somebody else, they're very.

890
00:41:26,960 --> 00:41:30,640
Speaker 6: Committed, and those channels tend to have very loyal audiences too,

891
00:41:30,719 --> 00:41:35,400
Speaker 6: because they're invested in that relationship, they're invested in that family,

892
00:41:35,440 --> 00:41:37,000
Speaker 6: and they feel like they're a part of the family,

893
00:41:37,200 --> 00:41:40,200
Speaker 6: a couple of friend to the couple. So if you're

894
00:41:40,280 --> 00:41:43,759
Speaker 6: blogging and you already have an audience, it kind of

895
00:41:43,760 --> 00:41:46,239
Speaker 6: makes your audience feel like they're a part of what

896
00:41:46,280 --> 00:41:49,319
Speaker 6: you're doing already, Like they watch your podcast, they see

897
00:41:49,400 --> 00:41:52,879
Speaker 6: you guys do all these cool things. You guys are

898
00:41:53,040 --> 00:41:55,759
Speaker 6: pretty stan up guys, so they want to know what

899
00:41:55,880 --> 00:41:57,640
Speaker 6: is the behind the scenes and what does that look like.

900
00:41:57,680 --> 00:41:59,800
Speaker 6: And that's the value that you provide there because you

901
00:42:00,040 --> 00:42:02,719
Speaker 6: already kind of built up your audience.

902
00:42:02,800 --> 00:42:04,080
Speaker 7: But when you're just coming.

903
00:42:03,760 --> 00:42:07,279
Speaker 6: Straight up up the bat and no one really knows

904
00:42:07,320 --> 00:42:08,840
Speaker 6: who you are. If you're going to be a blogger,

905
00:42:08,880 --> 00:42:10,799
Speaker 6: stick to that because then people are going to be

906
00:42:10,840 --> 00:42:15,760
Speaker 6: invested in you and your life and you're a lifestyle blogger.

907
00:42:16,040 --> 00:42:17,000
Speaker 7: But if you're going to be.

908
00:42:16,960 --> 00:42:21,040
Speaker 6: Doing like couple, praying, couple, challenge, couple, this, couple, that, couple,

909
00:42:21,080 --> 00:42:22,879
Speaker 6: cup couple, and then all of a sudden you're doing

910
00:42:23,080 --> 00:42:25,200
Speaker 6: vlogs on your own and you're like, hey, guys, so

911
00:42:25,239 --> 00:42:27,759
Speaker 6: I'm out with the boys, yes, writaynight. People are gonna

912
00:42:27,760 --> 00:42:29,480
Speaker 6: be like, I didn't sign up for this. I don't

913
00:42:29,480 --> 00:42:31,680
Speaker 6: care about what you're doing with the boys, Like where's.

914
00:42:31,400 --> 00:42:31,920
Speaker 7: Your girl at?

915
00:42:31,920 --> 00:42:33,440
Speaker 6: That's what we're trying to watch Because they feel like

916
00:42:33,440 --> 00:42:35,319
Speaker 6: they're a part of the couple. So if you're trying

917
00:42:35,320 --> 00:42:38,040
Speaker 6: to be a lifestyle blogger, just stay consistent and stick

918
00:42:38,080 --> 00:42:40,600
Speaker 6: to that. But if you've already built up an audience

919
00:42:40,640 --> 00:42:42,800
Speaker 6: and you're trying to do blogging, it's more so behind

920
00:42:42,800 --> 00:42:44,440
Speaker 6: the scene, and that's the value that people are getting

921
00:42:44,440 --> 00:42:46,520
Speaker 6: from that. They want to see, like what is what

922
00:42:46,560 --> 00:42:50,240
Speaker 6: do you guys do behind this big empire that you built?

923
00:42:51,600 --> 00:42:52,880
Speaker 4: Oh l story?

924
00:42:53,080 --> 00:42:54,160
Speaker 3: Yeah for sure.

925
00:42:59,560 --> 00:43:02,279
Speaker 8: Hey, I'm Tatiana Manning. I support our Voice of a

926
00:43:02,360 --> 00:43:05,920
Speaker 8: Customer team at Pgenie. If you're a small business customer,

927
00:43:06,080 --> 00:43:08,319
Speaker 8: we're here to support you. That's why I want to

928
00:43:08,360 --> 00:43:11,800
Speaker 8: tell you about our new podcast, Real Talk with PGENI.

929
00:43:12,400 --> 00:43:15,239
Speaker 8: We know small businesses are dealing with rising costs and

930
00:43:15,280 --> 00:43:17,959
Speaker 8: looking for ways to boost their bottom line. On our show,

931
00:43:18,080 --> 00:43:20,560
Speaker 8: you'll hear from our customer experts with our small business

932
00:43:20,600 --> 00:43:23,040
Speaker 8: Engagement team, who will show you effective ways to improve

933
00:43:23,080 --> 00:43:27,200
Speaker 8: your operations, find important resources, and most of all, save money.

934
00:43:27,880 --> 00:43:31,480
Speaker 9: I ride the RAND analysis for the Emergency Food Bank

935
00:43:31,600 --> 00:43:35,640
Speaker 9: and based on their usage history, by just making a

936
00:43:35,680 --> 00:43:39,320
Speaker 9: simple rate change at no costs, it was a twenty

937
00:43:39,360 --> 00:43:41,520
Speaker 9: five hundred dollars annual savings.

938
00:43:42,040 --> 00:43:44,839
Speaker 8: So listen to real talk with Pgenie and find more

939
00:43:44,880 --> 00:43:47,960
Speaker 8: resources for your business by visiting pge dot com for

940
00:43:48,239 --> 00:43:49,160
Speaker 8: Slash real Talk