WEBVTT - Noom: Helping us live healthier lives? Or just starving for growth? 0:00:05.320 --> 0:00:11.840 It's Friday, June. I'm about to do my first way in. UM. 0:00:11.880 --> 0:00:16.800 I'm a little nervous because my friend and I got 0:00:16.840 --> 0:00:20.239 dinner last night, but it was mostly vegetables. UM, but 0:00:20.320 --> 0:00:23.560 I did have a drink. Associate producer on the Calling 0:00:23.600 --> 0:00:28.319 Bullshit podcast, Haley Pascal Des and I'll probably go for 0:00:28.320 --> 0:00:30.960 a run this morning because they don't have any meetings. 0:00:32.159 --> 0:00:34.240 But I usually like to wear myself after a run 0:00:34.320 --> 0:00:36.960 if I run in the morning, because then I wait less. 0:00:37.040 --> 0:00:39.239 But now I miss telling me I need to win 0:00:39.360 --> 0:00:44.920 myself first thing in the morning. New is a digital 0:00:44.960 --> 0:00:49.240 health platform. Their flagship product is an app that promises 0:00:49.280 --> 0:00:52.479 a long term approach to weight loss, one based on 0:00:52.560 --> 0:00:57.720 psychology and personalization. To help us understand if they're living 0:00:57.800 --> 0:01:00.760 up to that promise, Haley volunteered to try it for 0:01:00.880 --> 0:01:06.440 thirty days and document or experience. So I just got 0:01:06.440 --> 0:01:10.080 back from my run. I am trying to run three 0:01:10.120 --> 0:01:12.520 times a week and this was my third run this week, 0:01:12.560 --> 0:01:15.280 so I'm feeling pretty good about that. And I logged 0:01:15.319 --> 0:01:18.440 it in noon. I listened to some of the lessons 0:01:18.480 --> 0:01:23.080 about the different foods that like. It was saying, like 0:01:23.080 --> 0:01:26.360 a cheeseburger and arugula are a pound of arugula are 0:01:26.400 --> 0:01:30.520 the same calorie density, and they'll both fill you up 0:01:30.560 --> 0:01:32.920 the same, but you obviously won't gain as much weight 0:01:32.920 --> 0:01:36.120 if you're eating a pound of arugula, which like, who 0:01:36.160 --> 0:01:39.160 was eating a pound of arugula versus eating a cheeseburger. 0:01:39.720 --> 0:01:45.360 But anyways, I'm a little nervous to start tracking my calories, Like, 0:01:46.600 --> 0:01:50.040 I feel like this is going to be difficult, but uh, 0:01:50.720 --> 0:02:00.920 let's see how it goes. Welcome to Calling Bullshit, the 0:02:01.000 --> 0:02:05.240 podcast about purpose washing, the gap between what an organization 0:02:05.400 --> 0:02:08.880 says they stand for and what they actually do and 0:02:08.919 --> 0:02:11.600 what they would need to change to practice what they preach. 0:02:12.200 --> 0:02:14.800 I'm your host, Time Montague, and I've spent over a 0:02:14.880 --> 0:02:19.079 decade helping organizations define what they stand for, their purpose 0:02:19.520 --> 0:02:21.880 and then help them to use that purpose to drive 0:02:21.960 --> 0:02:27.880 transformation throughout their business. Unfortunately, at a lot of institutions today, 0:02:28.000 --> 0:02:30.920 there's still a pretty wide gap between word and deed. 0:02:31.520 --> 0:02:36.160 That gap has a name bullshit. But, and this is important, 0:02:36.600 --> 0:02:41.360 bullshit is serious, but it's also a treatable condition. So 0:02:41.400 --> 0:02:45.160 when our bullshit detector lights up, we're going to explore 0:02:45.400 --> 0:02:58.200 everything the organization should do to fix it new is popular. 0:02:58.760 --> 0:03:03.440 It has two fifty million downloads ads that pop up 0:03:03.440 --> 0:03:07.640 everywhere from podcasts to the Super Bowl, an evaluation of 0:03:07.720 --> 0:03:12.160 over three point seven billion dollars, and as they explained 0:03:12.160 --> 0:03:15.440 in this promo video, Noon claims to have been purpose 0:03:15.520 --> 0:03:19.600 led from the start thirteen years ago. Save Young and 0:03:19.720 --> 0:03:23.600 Art and Patakov founded Noon with one mission to help 0:03:23.639 --> 0:03:27.760 as many people as possible live healthier lives. Noon was 0:03:27.840 --> 0:03:32.120 created because healthcare has really become sick care and inefficient 0:03:32.200 --> 0:03:37.400 system designed to treat patients after they're already sick. Today, 0:03:37.640 --> 0:03:41.680 Noon is a trusted, consumer led digital health platform helping 0:03:41.760 --> 0:03:45.960 people around the world live healthier lives. Guided by principles 0:03:46.000 --> 0:03:51.520 of proven behavioral science. We've discovered the right combination of psychology, technology, 0:03:51.600 --> 0:03:55.360 and human coaching that empowers people to change their habits 0:03:55.560 --> 0:03:57.880 and take control of their health. I can fit in 0:03:58.000 --> 0:04:01.360 close that I've never been able to where before I 0:04:01.520 --> 0:04:05.240 lost eighty pounds on New. There's a much bigger connection 0:04:05.280 --> 0:04:07.480 with my mind and body now with New that I 0:04:07.520 --> 0:04:09.560 didn't have before, and I think that's the biggest difference. 0:04:10.080 --> 0:04:13.480 By pairing the power of the individual with proven science 0:04:13.480 --> 0:04:17.440 and psychology, we're building products that change behaviors for good 0:04:17.680 --> 0:04:22.240 and create transformational health outcomes. At Noon, we believe that 0:04:22.320 --> 0:04:25.760 better health begins with you, and behavior change starts with 0:04:25.880 --> 0:04:32.720 us co founders who spent years working towards their goal 0:04:33.400 --> 0:04:38.880 check tackling a real problem double check. At a glance, 0:04:39.000 --> 0:04:43.160 Noon looks fairly low BS. But digging a little deeper, 0:04:43.400 --> 0:04:47.279 I learned that health is incredibly complex and equating weight 0:04:47.320 --> 0:04:50.960 with health this puts New in murky territory where they 0:04:51.120 --> 0:04:54.760 risk harming the very people they say they exist to help. 0:04:55.600 --> 0:04:59.200 So have founders Artem and Saves You created an app 0:04:59.279 --> 0:05:03.240 that truly focuses on long term health or is now 0:05:03.480 --> 0:05:07.479 just another one size fits all diet that promises the 0:05:07.520 --> 0:05:12.440 unattainable while luring users into a cycle of failure, all 0:05:12.520 --> 0:05:16.919 in the name of wellness. Get out your BS detectors, folks, 0:05:17.000 --> 0:05:27.760 and join me as we weigh now on the bullshit scale. Alright, 0:05:27.800 --> 0:05:31.560 I see NOOM Healthy Weight Loss. It has seven hundred 0:05:31.600 --> 0:05:36.680 thousand reviews five star reviews, so well, it has a 0:05:36.760 --> 0:05:42.000 four point seven out of five, so it sounds great. Okay, 0:05:42.120 --> 0:05:48.479 it's downloading. It's like a little orange glow. So it says, 0:05:48.600 --> 0:05:51.679 Noon creates long term results through habit and behavior change, 0:05:51.720 --> 0:05:56.800 not restrictive dieting. Do you have an important event coming up? 0:05:57.000 --> 0:06:00.240 I mean one of the events is just summer, so 0:06:00.240 --> 0:06:05.440 don't choose that. How how confident are you in reaching 0:06:05.520 --> 0:06:11.279 one pounds by August? I'm uncertain. Why are you uncertain? 0:06:11.720 --> 0:06:14.200 I haven't had success in the past. Previous plans were 0:06:14.200 --> 0:06:19.000 too restrictive. There's a bun I'm going to say, I 0:06:19.040 --> 0:06:22.480 haven't had success in the past, and I will try 0:06:22.520 --> 0:06:27.320 to stick with it for a month. Noon I believe 0:06:27.360 --> 0:06:31.000 considers itself to be a wellness app, not a diet app. 0:06:32.000 --> 0:06:35.240 Why do you think our culture has moved away from 0:06:35.320 --> 0:06:40.039 the word diet and toward wellness? I think there's two reasons. 0:06:40.640 --> 0:06:48.000 The less cynical reason, the positive, let's be generous to 0:06:48.040 --> 0:06:52.080 people reason is because diet is a negative thing that 0:06:52.120 --> 0:06:56.720 people now think about. Diet means eating less, it's stigmatizing 0:06:56.760 --> 0:07:01.200 people that are overweight, and it's telling you to impose unreasonable, 0:07:01.279 --> 0:07:04.000 unhealthy restrictions on your eating behavior that aren't going to 0:07:04.000 --> 0:07:07.000 be good for you. So we're moving away from a 0:07:07.040 --> 0:07:10.720 diet culture because we're recognizing that dieting is problematic and 0:07:10.760 --> 0:07:13.720 we're using another term to try and capture something which 0:07:13.760 --> 0:07:16.360 is more positive and that's you know, that's a good thing. Yeah, 0:07:16.400 --> 0:07:18.720 that sounds like it's at least the right idea. It's 0:07:18.760 --> 0:07:22.960 the right idea behind that. Anything which is about changing 0:07:23.000 --> 0:07:25.840 your diet or eating less in your diet to lose 0:07:25.880 --> 0:07:29.200 weight is still really a dieting culture. My more cynical 0:07:29.240 --> 0:07:31.760 hat says that it's actually still the same old thing, 0:07:31.840 --> 0:07:36.360 it's just being slightly rebranded. Dr Gene Ogden is a 0:07:36.360 --> 0:07:39.600 professor of health psychology at the University of Surrey in 0:07:39.640 --> 0:07:44.000 the UK. She spent the last thirty years teaching, researching 0:07:44.000 --> 0:07:47.600 and writing about the intersection of psychology, food and health. 0:07:48.480 --> 0:07:53.480 Her six books include Health Psychology, The Psychology of Eating 0:07:54.000 --> 0:07:59.520 and Fat Chance The Myth of Dieting explained. My key 0:07:59.600 --> 0:08:02.560 area is to look at how psychology in terms of 0:08:02.600 --> 0:08:05.800 the perception of hunger, the meaning of food, the lives 0:08:05.840 --> 0:08:09.480 that we live, the childhoods that we have, the experiences 0:08:09.520 --> 0:08:11.520 we have in the world that we live in shape 0:08:11.520 --> 0:08:14.240 our relationship with food and make it very hard for 0:08:14.360 --> 0:08:17.480 us to actually eat less and to stay well. So, 0:08:17.600 --> 0:08:22.240 can you talk about some examples of unhealthy diet fads, 0:08:22.800 --> 0:08:25.680 either past or current, Just to give us a little context. 0:08:26.640 --> 0:08:29.320 I mean, there's an endless slimming products, which are just 0:08:29.960 --> 0:08:33.000 drinks really that you have as meal substitutes. There was 0:08:33.040 --> 0:08:36.280 the Beverly Hills diets, which said you just eat lots 0:08:36.280 --> 0:08:40.000 and lots and lots of fruits. You have constant diarrhea, 0:08:40.160 --> 0:08:42.199 and there was a quote from it which said something 0:08:42.280 --> 0:08:44.319 like the more time you spend on the toilet, the better. 0:08:45.760 --> 0:08:48.360 There was the cabbage soup diet, where you just drink 0:08:48.480 --> 0:08:51.720 and eat cabbage soup, which gives you the most horrendous wind. 0:08:52.000 --> 0:08:55.600 You spend a lot of your time bloated. It's very unsociable, 0:08:55.800 --> 0:08:59.079 but friends have no friends, No one ever wants to 0:08:59.120 --> 0:09:02.240 be near you. But eventually you lose a lot of 0:09:02.240 --> 0:09:05.440 weight because you're just eating cabbage soup. I mean, that's 0:09:05.440 --> 0:09:08.280 the thing, you know. If you eat cabbage soup for 0:09:08.480 --> 0:09:11.080 six weeks, you're loot weight. If you have diarrhea for 0:09:11.120 --> 0:09:13.840 six weeks, you will lose weight. And that is the 0:09:13.880 --> 0:09:16.079 problem with the diet industry and always has been. Is 0:09:16.080 --> 0:09:19.079 there anyone can invente anything to get you to lose weight, 0:09:19.120 --> 0:09:21.920 but you cannot maintain that for any length of time, 0:09:21.960 --> 0:09:25.160 So all weight pretty much goes back on again. That's 0:09:25.200 --> 0:09:29.040 also the money making fabulousness of the diet industry is 0:09:29.080 --> 0:09:31.840 it's designed to fail. So if you design a product 0:09:31.840 --> 0:09:34.840 which fails, people keep coming back and buying more of 0:09:34.920 --> 0:09:37.679 the product. So we're here to talk about Noon, the 0:09:37.720 --> 0:09:40.520 weight loss app that seems to be sweeping the world, 0:09:41.120 --> 0:09:43.920 and it's an app that promises to help as many 0:09:43.920 --> 0:09:49.559 people as possible live healthier lives through behavior change, and 0:09:49.840 --> 0:09:53.160 their flagship product, as best I can tell, is essentially 0:09:53.200 --> 0:09:57.320 a diet and psychology app rolled into one. And I 0:09:57.400 --> 0:10:01.360 understand that you've actually downloaded NEWM the past and and 0:10:01.440 --> 0:10:03.920 taking a look at it. What were your initial thoughts 0:10:04.240 --> 0:10:07.920 or impressions of new I mean, I like the idea 0:10:07.960 --> 0:10:10.520 that they're trying to bring psychology into it. I think 0:10:10.559 --> 0:10:13.479 that they're trying to take a holistic view of the individual, 0:10:13.559 --> 0:10:16.400 which is also a really good thing. My feeling when 0:10:16.400 --> 0:10:18.319 I've had a look at it is that it probably 0:10:18.360 --> 0:10:20.640 hasn't got as much psychology in it as I would like, 0:10:21.360 --> 0:10:25.560 and also it's not as careful about not doing harm 0:10:25.960 --> 0:10:29.200 as I think it probably should be. So anybody can 0:10:29.240 --> 0:10:31.400 go on it unless you've got to be am I 0:10:31.520 --> 0:10:34.160 under eighteen point five which includes an awful lot of 0:10:34.160 --> 0:10:38.400 people that don't need to lose weight. I would say, 0:10:38.400 --> 0:10:40.480 if you'll be a eyes between twenty and twenty five, 0:10:40.559 --> 0:10:42.520 don't try and lose weight. Why would you try and 0:10:42.559 --> 0:10:46.480 lose weight, because you're fine as you are. Growing up, 0:10:46.559 --> 0:10:52.240 Like I remember, we'd get US Weekly and Cosmopolitan magazine 0:10:52.400 --> 0:10:55.280 and like just the women in there, It's like, yeah, 0:10:55.400 --> 0:10:59.560 celebrities were just so thin. And we were obsessed with 0:10:59.600 --> 0:11:02.679 celebrity culture when I was growing up, and I'm not 0:11:02.760 --> 0:11:06.840 so much anymore. But we would just like inspect these 0:11:06.880 --> 0:11:09.640 magazines and like to say, how good these women looked. 0:11:10.320 --> 0:11:12.960 And we always talked about like we want to look 0:11:12.960 --> 0:11:17.240 like them, Like how do we look like them? I 0:11:17.320 --> 0:11:24.719 feel like the way I look is the most important thing. Sometimes. 0:11:26.160 --> 0:11:28.680 I used to have a certain body that I don't 0:11:28.720 --> 0:11:31.320 have anymore, and I'm always trying to get back to 0:11:31.360 --> 0:11:34.520 that body. Like I've stayed the same way for the 0:11:34.520 --> 0:11:38.560 past two years, and I've been trying to like lose 0:11:38.600 --> 0:11:42.719 the same five pounds for that that time. But I'm 0:11:42.760 --> 0:11:46.000 also wondering, like maybe I'm just getting older and my 0:11:46.040 --> 0:11:49.080 metabolism slowing down, and this is just what I weigh 0:11:49.160 --> 0:11:52.200 now and it's just what I look like now, which 0:11:52.200 --> 0:11:58.040 I might just have to come to terms with. But um, yeah, 0:11:58.400 --> 0:12:00.440 so I'd love to hear you talk about out the 0:12:00.559 --> 0:12:06.320 connections between physical health, mental health, and emotional well being 0:12:07.200 --> 0:12:10.760 when it comes to food. So for me, it's very 0:12:10.840 --> 0:12:14.760 very clear that the mind and body are related, absolutely interrelated, 0:12:14.880 --> 0:12:18.280 so that how we think, our emotions, our childhoods are 0:12:18.400 --> 0:12:21.640 learning have a direct impact upon our physical bodies and 0:12:21.640 --> 0:12:25.199 our physical health, and our physical health has a direct 0:12:25.440 --> 0:12:27.960 relationship on how we think and how we feel and 0:12:28.000 --> 0:12:30.920 our emotional well being. So those two things are very 0:12:30.920 --> 0:12:35.560 clearly interrelated. Everybody has a very personal relationship with food, 0:12:36.080 --> 0:12:38.880 a personal relationship with their physical bodies, and also a 0:12:38.960 --> 0:12:41.880 meaning around the body size that they have. That is 0:12:41.920 --> 0:12:45.560 why trying to change somebody's eating behavior is so incredibly difficult, 0:12:45.720 --> 0:12:48.880 because food means something to each person in a very 0:12:48.880 --> 0:12:51.200 different way. And what you need to do to get 0:12:51.200 --> 0:12:54.439 someone to change their eating behavior is to first understand 0:12:55.120 --> 0:12:57.920 the role that food plays in their lives and then 0:12:58.160 --> 0:13:00.640 help them see that role of food and then help 0:13:00.679 --> 0:13:04.480 them change that. And that's a very difficult thing to do, right, 0:13:05.360 --> 0:13:08.720 So can dieting. Lest we just curse the darkness. Can 0:13:08.800 --> 0:13:11.920 dieting ever actually benefit a person's health, Like, is there 0:13:11.960 --> 0:13:16.080 such a thing as a beneficial diet? Absolutely? And that's 0:13:16.080 --> 0:13:19.199 where the word diet, you know, has been kind of 0:13:20.160 --> 0:13:21.880 I don't know, has has got so much kind of 0:13:21.920 --> 0:13:26.360 negativity around it where it's ruined. There's nothing wrong with 0:13:26.800 --> 0:13:30.200 deciding to eat more healthily, to change your diet and 0:13:30.240 --> 0:13:32.600 to make healthier choices, and that's got to be a 0:13:32.600 --> 0:13:35.480 good thing for you. And if that involves reducing your 0:13:35.520 --> 0:13:39.240 calorie and take eating fewer snacks, making sure that you 0:13:39.280 --> 0:13:41.960 have more fruit and vegetables, or that you have brown 0:13:42.040 --> 0:13:44.320 bread rather than white bread, or that you don't deep 0:13:44.360 --> 0:13:47.840 fry your foods, those are all dietary choices and those 0:13:47.880 --> 0:13:50.920 are sustainable. And if that's called a diet, so be it. 0:13:51.040 --> 0:13:56.559 But that's sustainabul and that can work. I started on Friday. 0:13:56.960 --> 0:14:00.840 It's been good. I don't hit it. There's like these 0:14:00.880 --> 0:14:03.800 little mini lessons that I have to complete every day 0:14:03.840 --> 0:14:05.960 and it starts out like newm one oh one. So 0:14:06.000 --> 0:14:08.040 it's kind of just trying to tell you about the 0:14:08.040 --> 0:14:11.559 psychology of what you're eating. One of the first lessons 0:14:11.679 --> 0:14:14.760 was like start eating less dense, so it categorizes like 0:14:14.800 --> 0:14:17.840 fruits and veggies are green. It like encourages you to 0:14:17.880 --> 0:14:21.600 eat as many fruits and veggies as you want. Then 0:14:21.600 --> 0:14:24.240 there's like a yellow category, which are things that you 0:14:24.240 --> 0:14:27.400 are supposed to eat moderation, and then there's an orange category, 0:14:27.520 --> 0:14:30.200 which are things that you're not supposed to eat a 0:14:30.200 --> 0:14:33.680 lot of. It hasn't been as hard as I thought 0:14:33.720 --> 0:14:36.640 to track calories. There's a weight loss though, So if 0:14:36.640 --> 0:14:42.840 you're in the zone, you're good. I'd love your take 0:14:42.960 --> 0:14:47.480 on on some of the more technical aspects of the program. So, 0:14:47.920 --> 0:14:52.360 first of all, New employs a traffic light system for 0:14:52.760 --> 0:14:56.600 categorizing all foods. What is your perspective just on that 0:14:56.680 --> 0:15:01.600 kind of categorization. I think actually that quite effective. You're 0:15:01.600 --> 0:15:03.720 not saying these are good or bad food, so I 0:15:03.720 --> 0:15:07.280 think sometimes that kind of dichotomized demonizing a food can 0:15:07.320 --> 0:15:11.200 be quite problematic. But you're giving people fairly simple information 0:15:11.360 --> 0:15:13.840 saying these are the foods to go for fill your 0:15:13.880 --> 0:15:16.680 plate up with these, So it's a fairly simple way 0:15:16.720 --> 0:15:19.120 of doing that. When you drill down into the nitty 0:15:19.120 --> 0:15:21.920 gritty of that, it can become a little bit problematic 0:15:22.000 --> 0:15:25.080 because things like nuts, which are good for you are 0:15:25.120 --> 0:15:28.080 also really high fat, so you know where do they belong. 0:15:28.480 --> 0:15:30.520 It's not like smoking, where you can say don't smoke 0:15:30.600 --> 0:15:34.440 cigarettes are bad for you. There's very few just bad foods. 0:15:35.200 --> 0:15:37.240 I'd love to get perspective on a couple of other 0:15:37.360 --> 0:15:41.600 new strategies here. So one is to weigh yourself every day. 0:15:42.240 --> 0:15:45.560 It's you know, theoretically it's a good motivational strategy because 0:15:45.560 --> 0:15:48.960 you get instant feedback. So the thing about behavior change 0:15:49.000 --> 0:15:52.320 is quite often the goals are in this short term, 0:15:52.440 --> 0:15:55.360 but the rewards are in the long term. So you know, 0:15:55.520 --> 0:15:58.200 you want to lose weight now, but the reward is 0:15:58.240 --> 0:16:00.000 that you won't have a heart attack when you're saying 0:16:00.000 --> 0:16:02.760 ext or that you will not get diabetes in the 0:16:02.760 --> 0:16:04.920 future years, and that steels such a long way in 0:16:04.960 --> 0:16:07.600 the future that people just ignore that and they really 0:16:07.640 --> 0:16:12.200 want immediate benefits. The problem with weighing yourself every day 0:16:12.240 --> 0:16:15.840 is a weight naturally fluctuates, and from our studies, weighing 0:16:15.880 --> 0:16:19.480 yourself every day was good and reinforcing if your weight 0:16:19.560 --> 0:16:23.560 went down. But if your weight goes up because of 0:16:23.640 --> 0:16:26.040 whatever else is happening in your life, then that can 0:16:26.120 --> 0:16:29.240 lead to kind of catastrophizing and thinking oh god, it's hopeless. 0:16:29.240 --> 0:16:32.520 All the effort I put in yesterday, why bother? And 0:16:32.600 --> 0:16:35.480 I still didn't lose weight. So you're far better off 0:16:35.520 --> 0:16:38.880 getting the reinforcement not on the body weight, but the 0:16:38.920 --> 0:16:46.360 reinforcement on the behavior. So it's andy, do I four 0:16:47.480 --> 0:16:50.760 and yesterday and to do? I wait in at one 0:16:50.840 --> 0:16:55.160 one five points six, which is the lowest I've been 0:16:55.400 --> 0:17:02.360 in time. I'm happy about it. Another thing that the 0:17:02.360 --> 0:17:05.160 new map asks for actually is for you to enter 0:17:05.200 --> 0:17:08.919 a goal weight, and in some cases with a timeline attached, 0:17:09.000 --> 0:17:12.240 so a goal weight for an upcoming event, a wedding 0:17:12.359 --> 0:17:16.400 or a vacation something like that. How do you feel 0:17:16.400 --> 0:17:21.320 about that? Well, again, it's double edged. Sorry, this is 0:17:21.320 --> 0:17:26.200 going to be my answer to everything. So the research 0:17:26.440 --> 0:17:28.879 shows that it's good to plan and it's good to 0:17:28.920 --> 0:17:31.840 set goals. So it's no good saying to yourself I 0:17:31.840 --> 0:17:34.840 will eat well or I will lose weight. You need 0:17:34.920 --> 0:17:36.800 to say I will eat well tomorrow, and I will 0:17:36.840 --> 0:17:38.880 eat this, this and this, and I will lose weight 0:17:38.880 --> 0:17:41.840 by next Saturday or lose weight by June. So goal 0:17:41.920 --> 0:17:45.920 setting is really good if that goal setting is based around, 0:17:46.200 --> 0:17:48.639 you know, stereotypes of having to be thin for your wedding, 0:17:49.520 --> 0:17:51.800 or stereotypes of wanting to go to a party and 0:17:51.840 --> 0:17:54.159 looking attractive by having lost a bit of weight, or 0:17:54.200 --> 0:17:56.720 wanting to be beach ready and get onto the beach 0:17:56.720 --> 0:18:00.480 in your bikini. That's not great because that's really forcing 0:18:00.480 --> 0:18:02.440 the stereotypes that you know, the only way to be 0:18:02.480 --> 0:18:05.920 attractive is to be thinner. And the other problem is 0:18:06.000 --> 0:18:11.280 that when goals fail, we then feel worse about ourselves. Okay, 0:18:11.280 --> 0:18:16.640 today with one eighteen point for which I'm a little 0:18:16.640 --> 0:18:21.320 disappointed in um. The other day I was like one 0:18:21.400 --> 0:18:25.720 sixteen something, So I will lock that in newm now. 0:18:28.240 --> 0:18:30.439 And one of the things I assume you'll think this 0:18:30.520 --> 0:18:32.280 is a good thing, but I don't know. One of 0:18:32.280 --> 0:18:34.600 the other things the app asked you to do is 0:18:34.640 --> 0:18:39.320 ten minutes of what they call CBT cognitive behavioral therapy 0:18:39.640 --> 0:18:44.000 per day. Well, if that's kind of encouraging mindful eating, 0:18:44.080 --> 0:18:47.400 that's probably quite a good thing. If it's encouraging being 0:18:47.520 --> 0:18:50.040 kind to yourself, that's a good thing. And if it's 0:18:50.080 --> 0:18:53.680 encouraging changing the way you think about food, I think 0:18:53.720 --> 0:18:57.199 that's a good thing. The problem with that is that again, 0:18:57.280 --> 0:18:59.199 all those thoughts that we have and the role of 0:18:59.200 --> 0:19:02.520 food in our lives is so personalized. It's quite good 0:19:02.560 --> 0:19:04.879 to have someone to help us do that really, just 0:19:05.000 --> 0:19:07.920 to ask you how does food feature in your life 0:19:07.920 --> 0:19:09.960 and then try and change the way that we think 0:19:10.000 --> 0:19:12.720 about foods. So I think it's you know, it's slightly 0:19:12.760 --> 0:19:15.320 easy just tossing that out as a kind of psychological 0:19:15.400 --> 0:19:17.879 bits to do a bit of CVT, you need to 0:19:18.040 --> 0:19:22.920 properly support and structure that process. The reason I'm making 0:19:22.960 --> 0:19:25.679 this audio diary is because I just got a new 0:19:26.000 --> 0:19:31.440 one on one coach and I just, what's a little 0:19:31.440 --> 0:19:37.080 confused about what she said to me. She just sent 0:19:37.160 --> 0:19:41.440 me an intro message and it says, I'm your coach, Catherine, 0:19:42.000 --> 0:19:44.399 And she read my Big Picture survey, which is like 0:19:44.440 --> 0:19:46.239 the big thing I want to complete at the end 0:19:46.280 --> 0:19:49.840 of noon, And I said that I want to run 0:19:49.920 --> 0:19:54.320 ten miles um. But she said, after reading a Big 0:19:54.320 --> 0:19:56.640 Picture survey, it sounds like you were motivated to give 0:19:56.680 --> 0:19:59.800 yourself what you know that you deserve, making yourself a priority. 0:20:00.359 --> 0:20:02.520 It can be tough to live life to the fullest 0:20:02.520 --> 0:20:05.320 when you do not feel comfortable in your body. What 0:20:05.480 --> 0:20:07.880 excites you the most about the possibility of hitting those 0:20:07.880 --> 0:20:11.160 ten miles um? I thought That was a little strange, 0:20:11.280 --> 0:20:13.879 that message, because it starts with saying that I'm not 0:20:14.000 --> 0:20:17.600 comfortable in my body, and that is not something I 0:20:17.920 --> 0:20:22.399 said in my big picture. Running ten miles is a 0:20:22.600 --> 0:20:26.480 fitness goal and it really has nothing to do with 0:20:26.800 --> 0:20:29.239 how other people see me. I think it would just 0:20:29.320 --> 0:20:35.680 make me really proud if I could do it without walking. Yeah, 0:20:35.840 --> 0:20:45.359 I'm I'm confused about her message. So is this just 0:20:45.440 --> 0:20:47.480 a bump in the road that leads to a healthier 0:20:47.560 --> 0:20:51.520 life or is there something fundamentally flawed about noons approach 0:20:52.240 --> 0:20:55.919 the conclusion the Hayley's Thirty Days of New and News 0:20:56.040 --> 0:21:09.760 final BS score right after the break definitely falling behind 0:21:09.760 --> 0:21:13.680 on the lessons. They're feeling a little repetitive, so it's 0:21:13.800 --> 0:21:17.840 kind of a challenge to do them. I was frustrated 0:21:17.920 --> 0:21:23.000 this weekend because I pizza and ice cream on Friday 0:21:23.560 --> 0:21:26.520 and I weighed myself and I it like one up, 0:21:26.520 --> 0:21:28.600 like two pounds, like almost back to where I started. 0:21:29.320 --> 0:21:33.960 And it was just like frustrating and annoying because I 0:21:33.960 --> 0:21:37.199 want to be able to enjoy pizza and ice cream sometimes, 0:21:37.680 --> 0:21:42.040 but my weight is not really going down. I mean, 0:21:42.080 --> 0:21:45.720 I guess we'll see, but it's almost three weeks. But 0:21:45.800 --> 0:21:49.680 I do feel like healthier overall, Like I'm definitely When 0:21:49.720 --> 0:21:52.760 I want to snack, I'm like, oh, eat a handful 0:21:52.760 --> 0:21:56.280 of cherries instead of a handful of chips. But it 0:21:56.440 --> 0:21:58.800 is getting harder to do it, Like it's getting harder 0:21:58.840 --> 0:22:01.040 to track everything I eat. Eat and New makes you 0:22:01.119 --> 0:22:04.560 obsessive because I constantly have to do the lessons. I 0:22:04.600 --> 0:22:08.080 can't have to lick my food. I have to put 0:22:08.080 --> 0:22:12.359 in my exercise like you're always in New. One of 0:22:12.359 --> 0:22:14.840 the other things that the app asked you to do 0:22:14.920 --> 0:22:18.000 is track all of your food and count all of 0:22:18.040 --> 0:22:22.560 your calories. Well, so there's also attention. All of this 0:22:22.600 --> 0:22:27.520 is so problematic. It's all problematic because a good thing 0:22:27.680 --> 0:22:31.359 is to eat mindfully. It's a fine line between eating 0:22:31.440 --> 0:22:36.520 mindfully and becoming obsessed with what you're eating. The chances 0:22:36.560 --> 0:22:38.960 are if you're a bit that way inclined, you will 0:22:39.000 --> 0:22:42.520 slip across into food obsession. And I think that's the problem. 0:22:42.560 --> 0:22:44.480 You know, what you really want is for food to 0:22:44.520 --> 0:22:46.719 be a bit of your life, but not everything in 0:22:46.720 --> 0:22:51.960 your life. I got a new phone, and yeah, my 0:22:52.119 --> 0:22:56.159 new all my new progress is gone. My one on 0:22:56.160 --> 0:22:59.800 one coach has been super unresponsive. She only answers like 0:23:00.000 --> 0:23:03.720 every three days. UM, so she really hasn't been helping 0:23:03.760 --> 0:23:08.960 me much. And I contacted support and they said that 0:23:09.000 --> 0:23:12.040 she's the only one that can reset my progress. So 0:23:13.440 --> 0:23:17.840 it's been four or five days that I haven't been 0:23:17.880 --> 0:23:21.399 able to like do my lessons, which I'm realizing our 0:23:21.480 --> 0:23:24.560 big part of the motivation for me to be in 0:23:24.600 --> 0:23:29.879 the app. I feel like I definitely had a plateau recently. 0:23:30.320 --> 0:23:37.240 I am definitely not as good about portion sizes. I'm 0:23:37.280 --> 0:23:40.240 definitely going back to some of the bad habits that 0:23:40.320 --> 0:23:44.320 I had before I started. Now. I think I was 0:23:44.400 --> 0:23:47.440 so excited in the beginning, and now it's just like 0:23:49.080 --> 0:23:55.639 this is getting old? Is new? Getting it right? Would 0:23:55.640 --> 0:23:58.240 you say? Or do they have some work to do? 0:23:59.040 --> 0:24:02.720 I think the thing about any app, including Noom, is 0:24:02.760 --> 0:24:05.160 that they are only as good as the people who 0:24:05.240 --> 0:24:09.080 carry on using them. So you have to carry on 0:24:09.240 --> 0:24:11.840 using an app in order for it to work. And 0:24:12.119 --> 0:24:14.960 any app, including Noom, has got a high drop out rate. 0:24:15.560 --> 0:24:17.600 So I think that's the first problem, is that it's 0:24:17.680 --> 0:24:20.000 not helping as many people as it perhaps would like 0:24:20.119 --> 0:24:23.720 to do because people are dropping out of the actual app. 0:24:25.080 --> 0:24:27.359 I think the second thing is that it's always in 0:24:27.480 --> 0:24:30.720 danger of doing harm. So that's always a problem with 0:24:30.760 --> 0:24:32.720 weight loss. Always a problem with food is that we 0:24:32.760 --> 0:24:36.119 can slither into doing harm very quickly. If it works, 0:24:36.119 --> 0:24:38.399 some people feel better about themselves. If it stops working, 0:24:38.440 --> 0:24:41.520 then people feel worse about themselves. So it's it's always 0:24:41.560 --> 0:24:44.160 getting that balance, really, And I think the other thing 0:24:44.240 --> 0:24:46.879 is it's dealing with people who don't necessarily need to 0:24:46.960 --> 0:24:50.879 lose weight for their health. That's problematic. It needs to 0:24:50.920 --> 0:24:53.280 target people who I would say, you know, be am 0:24:53.280 --> 0:24:57.639 I thirty and above, maybe twenty seven and above, nobody else, 0:24:58.000 --> 0:25:00.840 and then those people can benefit from it, but no 0:25:00.920 --> 0:25:07.320 one else is potentially harmed from it. Hello. Today is Friday, 0:25:07.520 --> 0:25:10.880 July twenty two, and it's been a week now since 0:25:10.920 --> 0:25:14.399 I lost my progress um and someone at support said, 0:25:14.480 --> 0:25:17.720