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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News.

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Speaker 2: Hi everyone, welcome back to the Deal.

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Speaker 3: I'm your host, Jason Kelly alongside my partner Alex Rodriguez.

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Speaker 3: All right, I'm only a few miles from you. I'm

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Speaker 3: one spring break, but you know, I miss you too much.

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Speaker 3: I can't not be on this podcast. Plus, there's way

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Speaker 3: too much happening in the world of sports to take

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Speaker 3: a break. So I'm at Miami Beach. I'm on Miami Beach.

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Speaker 3: I get her on Sunday with my family.

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Speaker 2: We land. Everybody wants to go to the beach.

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Speaker 3: I'm not going to the beach Sunday afternoon because I'm

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Speaker 3: watching the Masters.

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Speaker 2: Holy guacamole. What a tournament you must have been watching.

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Speaker 1: I think everybody who's watching.

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Speaker 4: And look, I know we're going to talk a little

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Speaker 4: bit about the numbers, but whatever these numbers are, I

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Speaker 4: would double at a triple because every human that I've

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Speaker 4: spoken to, every office on Monday was talking about the

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Speaker 4: Masters and Rory and the and the comeback, and it

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Speaker 4: had a little bit of everything.

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Speaker 1: It's painful to say.

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Speaker 4: It reminded me of the slow train wreck we had

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Speaker 4: in two thousand and four against the Red SOX because

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Speaker 4: the fans, the players, the media, everyone knew where it

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Speaker 4: was going and we were not able to do. What

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Speaker 4: Rory McElroy did was turned this whole thing around like

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Speaker 4: a Titanic, like an avalanche, and to go off on

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Speaker 4: eighteen and then to do an absolute gem for Birdie

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Speaker 4: to win it.

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Speaker 1: That was awesome.

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Speaker 2: It was unbelievable.

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Speaker 3: I mean, I was like standing up, sitting down, I'm

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Speaker 3: like shouting at the TV. You know, my wife and

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Speaker 3: I were totally engaged. Our daughter wants to go have dinner.

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Speaker 3: We're like, no, no, no, no, we can't go.

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Speaker 2: We can't go.

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Speaker 3: But as you say, like the drama of it unbelievably

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Speaker 3: good for the game of golf and the business of golf.

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Speaker 3: It couldn't have happened at a better place. The Masters

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Speaker 3: obviously beyond iconic. So here are the numbers that are

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Speaker 3: really important in this case, highest rating, highest number of viewership,

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Speaker 3: or highest viewership in seven years. It was the best

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Speaker 3: performing non NFL sporting event for Paramount Plus ever.

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Speaker 2: And as you say, everyone who's watching, and I think you're.

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Speaker 3: Right to say double or triple because I've probably watched

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Speaker 3: the highlight on ESPN on the espn app like fifty

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Speaker 3: times of him winning it. So I have to ask you,

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Speaker 3: from an athlete's perspective, how do you pull it together?

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Speaker 3: Because he made some pretty bad mistakes over the course

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Speaker 3: of that round, and especially that putt that he missed

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Speaker 3: toward the end. As someone who has been in a

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Speaker 3: position to have to like pick yourself up and like,

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Speaker 3: in your case, go back to the plate, how do

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Speaker 3: you do it?

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Speaker 2: What's in your head?

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Speaker 4: It's very hard, Jason, And look, he is ironic that

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Speaker 4: his worst two holes could have been one and eighteen,

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Speaker 4: a double one one to let you know, Bryson the shamba,

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Speaker 4: get back in the race and par right away.

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Speaker 1: There were even after one.

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Speaker 4: And then to close with what looked like a very

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Speaker 4: simple shot one hundred twenty five out put the ball

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Speaker 4: on the green two putt and you have the green jacket,

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Speaker 4: and he could not do that. I think it tells

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Speaker 4: you a lot about his makeup. It tells you a

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Speaker 4: lot about the pattern recognition, the reps. And here's the

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Speaker 4: guy who's thirty five, who's been there. And when you

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Speaker 4: look at his press conference and you heard him, you

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Speaker 4: felt the agony, but what you really saw was someone

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Speaker 4: who had more relief than happiness. And I felt the

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Speaker 4: same way when we finally got it done in O nine.

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Speaker 4: But I think it's just a lot of mental strength,

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Speaker 4: fortitude and willpower. And it was impressive to do because

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Speaker 4: most people would fold and they'll get him next.

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Speaker 3: Year, I know, and I mean and just like the

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Speaker 3: ability to be essentially be a goldfish and just forget

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Speaker 3: what happened before and just go out and hit the

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Speaker 3: next shot. And by the way, on that first playoff hole,

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Speaker 3: I know we're going really deep on this, but I'm

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Speaker 3: so obsessed with it. But it's like on that first

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Speaker 3: playoff hole, like from a competitive perspective, Rose hits an

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Speaker 3: unbelievable approach himself, and then McElroy hits an even better way. Anyway,

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Speaker 3: it was just amazing. It was amazing to see the

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Speaker 3: history around all of it. You and I both love golf.

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Speaker 3: We want what's best for the game. This is going

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Speaker 3: to help grow the game, and I just think it's great.

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Speaker 4: There was a lot of anxiety. I don't know if

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Speaker 4: you felt anxiety. I felt anxiety for Rory. That's one.

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Speaker 4: Oh yeah, and the great Marianna Rivera, my former teammate,

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Speaker 4: who was the greatest close of all time, Jason. He

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Speaker 4: would always say to me, great closers must have short

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Speaker 4: term memory, and that's exactly applies for what Rory had

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Speaker 4: to do. Short term memory with an off fight team

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Speaker 4: and to come back and shoot at Dart and then

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Speaker 4: make Birdie pretty awesome.

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Speaker 2: Unbelievable, really really unbelievable. All right.

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Speaker 3: So I came to Miami, of course via Swarthworeris watched

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Speaker 3: my son play lacrosse, because as you know, that's like

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Speaker 3: every weekend this spring. It's my last spring. You won't

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Speaker 3: have to hear me talk about it anymore after this season.

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Speaker 3: After just a few weeks, the senior games coming up

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Speaker 3: this weekend. I can't believe it anyway, but I went

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Speaker 3: to Swarthmore after going to the Duke Sports Business Conference.

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Speaker 3: This is something you had participated and I believe virtually

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Speaker 3: very first year that they did it. Back in twenty twenty,

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Speaker 3: I was at the fifth edition. Listen to the lineup.

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Speaker 3: It was unbelievable. Larry Fitzgerald opens, Rich Climban closed. I'm

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Speaker 3: sort of in there in the middle, but I was

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Speaker 3: with laurigeent Tilley. She founded espnW. She was the chief

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Speaker 3: marketing officer for ESPN. She was unbelievable. Andrew Yaffi, who's

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Speaker 3: the CEO of Dude Perfect, was also a longtime NBA executive,

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Speaker 3: did the whole social media strategy for the NBA.

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Speaker 2: He was on the panel as well. It was super fun.

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Speaker 3: It's amazing how much you and I both see this

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Speaker 3: so much. It's amazing the interest at the undergraduate and

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Speaker 3: the graduate level. People want to work in sports. And

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Speaker 3: of course these duke students, they're very smart, as we know,

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Speaker 3: and they are ready to go in the world of sports.

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Speaker 3: So it was really fun to be there. So you

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Speaker 3: and I need to be there at the same time.

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Speaker 3: At some point, maybe we'll get Coach k or Grant

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Speaker 3: Hill or somebody to join us there one day.

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Speaker 1: I would love that.

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Speaker 4: And look, I think there's nothing like being on campus.

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Speaker 4: I loved that as a IF annual. I think there's

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Speaker 4: a vibration in these colleges that are awesome. I'm on

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Speaker 4: my way, by the way on Thursday to Michigan because

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Speaker 4: my daughter has a Titanic play I gotta go watch,

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Speaker 4: and this morning she gave me the cliff.

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Speaker 1: Notes, so I'm not lost, so I can relate with that.

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Speaker 4: But I think when we grew up, Jason and you

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Speaker 4: grew up in Atlanta, I grew up in Miami. You

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Speaker 4: looked at the major three sports, basketball, football, and baseball.

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Speaker 4: Today there's like a fourth or fifth sport, and that's

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Speaker 4: the business of media, sports and culture, exactly what we

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Speaker 4: cover here on the Deal. And there's more interest. Everywhere

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Speaker 4: I travel there's someone that says you and Jason love

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Speaker 4: the Deal. They talk about it more than like the

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Speaker 4: Yankees or the Masters. It's really impressive the young people,

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Speaker 4: how much interest they have in this world that we're

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Speaker 4: trying to, you know, collect every every single week.

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Speaker 2: Yeah, no, it is.

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Speaker 3: It is interesting to hear people and to talk about

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Speaker 3: the ecosystem and everything that's happening around that. For sure,

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Speaker 3: you're in Minnesota watching your temper Wolves close out the

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Speaker 3: regular season with a nice win over the Jazz. Sunday

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Speaker 3: was insane going into Sunday, like seeing everything that was

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Speaker 3: at stake, all the seeding, especially in the West that

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Speaker 3: was happening. What was it like in the Target Center,

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Speaker 3: Like what was the vibe as it was all coming together?

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Speaker 1: Yeah, in a weird way.

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Speaker 4: I Mean, we've talked about the NCAA brackets and obviously

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Speaker 4: the great work you do for charity. It felt like

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Speaker 4: a Final four vibe, or at least a bracket NC

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Speaker 4: doublea basketball. There was so much excitement. This is the

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Speaker 4: first weekend that I've ever been involved in sports where

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Speaker 4: on Thursday we.

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Speaker 1: Didn't know if we're going to be the eighth seed

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Speaker 1: or the third seed.

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Speaker 4: Right usually that's defined months before, and it was so exciting.

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Speaker 4: Our fan base was awesome. They showed up in a

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Speaker 4: big way. Thank goodness. We were able to win Friday

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Speaker 4: and Sunday, but the big highlight game was Clippers versus

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Speaker 4: Golden State and that went into overtime. I'm sure the

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Speaker 4: ratings you saw go from like seven eight million people

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Speaker 4: watching the Masters to like.

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Speaker 1: Nineteen at peak. I bet that a big audience.

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Speaker 4: Once Golden State lost that game, they kind of flipped

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Speaker 4: over to the Masters and it was like the perfect storm.

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Speaker 4: But it was a great weekend for sports, great weekend

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Speaker 4: for the NBA, great weekend for golf, and we were

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Speaker 4: all lucky to watch it.

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Speaker 3: Yeah, totally all right, so many more sports to come.

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Speaker 3: We're getting into the heart of the heart of the season,

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Speaker 3: where you know, baseball is really getting underway in a

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Speaker 3: meaningful way. You know, one thing we should note our

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Speaker 3: friend Kaitlyn goo Over at League one volleyball.

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Speaker 2: They closed out.

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Speaker 3: Their season the first inaur Guriral season we talked earlier.

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Speaker 3: Go back and listen to that. They did a great

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Speaker 3: job Austin the champions for League one Volleyball.

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Speaker 2: WNBA is going to be getting underway.

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Speaker 3: Your links looking really good as well, and some interesting

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Speaker 3: things happening with the draft. A lot of attention paid

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Speaker 3: to the draft. So speaking of basketball coming up in

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Speaker 3: the deal, we have Richard Jefferson. He is the perfect

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Speaker 3: person to talk about as we get deep into playoff basketball.

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Speaker 3: He's now on the number one team for ESPN. I

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Speaker 3: love this guy. He is so fun he is. He's

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Speaker 3: a young guy, played seventeen years in the league, has

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Speaker 3: really made his way in a big way in the

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Speaker 3: broadcasting world. I mean, what a grinder, what a student

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Speaker 3: and a guy you've gotten to know a little bit.

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Speaker 4: Yes, and Richard is a really really good guy. He's

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Speaker 4: a very talented person. We talked about the three headed

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Speaker 4: monster with him really mastering basketball, played in the NBA

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Speaker 4: for seventeen years, him now mastering media. He's now in

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Speaker 4: the first team at ESPN, which is incredible, and now

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Speaker 4: he's trying to tackle the third part, which is what

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Speaker 4: we cover his business. And I think because of his

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Speaker 4: communicating skills, because he's a guy that builds bridges, I

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Speaker 4: think he has an incredible opportunity to be as successful

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Speaker 4: as business as the prior to media in sports.

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Speaker 2: Yeah, totally and interesting, you know to talk to him.

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Speaker 2: He's a very real guy.

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Speaker 3: So hope you enjoyed this conversation coming up with Richard Jefferson.

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Speaker 3: We're so excited to have Richard Jefferson here with us.

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Speaker 3: Of course, former NBA player turned broadcaster, turned entorepreneur turned

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Speaker 3: empire builder.

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Speaker 2: Welcome to the show.

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Speaker 5: Thanks for having me, guys, I'm excited. This is not

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Speaker 5: my normal podcast format, so that makes a little bit

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Speaker 5: more fun.

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Speaker 3: I know we're putting you in the hot seat because

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Speaker 3: you're a podcaster as well. You know, you are a

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Speaker 3: jack of all trades, and you know, Alex, I feel

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Speaker 3: like it's such an interesting opportunity for both of us,

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Speaker 3: but especially you because is it like looking in a

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Speaker 3: mirror here, It really is.

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Speaker 4: And you know, rich and I've become good friends and

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Speaker 4: I've really admired or the way he's gone about his

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Speaker 4: seventeen year career. He's got so many wonderful relationships in

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Speaker 4: the game, and he's the ultimate catalyst for building bridges,

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Speaker 4: not burning bridges, and I think that's going to help

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Speaker 4: him and serve him well in his career also in business.

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Speaker 1: Wow, first of all, let's just slow down here, right,

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Speaker 1: that's a rod right there. I understand this. Like, I'm

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Speaker 1: not a New Yorker.

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Speaker 5: I was drafted there, I lived there for a lot

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Speaker 5: of years. So to have a legend speak so highly

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Speaker 5: somebody that I've looked up to and watched and tracked,

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Speaker 5: and just watch all the moves that he's made on

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Speaker 5: you know, on and off the floor, court, field, whatever

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Speaker 5: the hell we're going to call it. Yeah, on and off.

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Speaker 5: It's been impressive. So thank you, Thank you well Rich.

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Speaker 3: That's an interesting place to start because you come up

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Speaker 3: through a storied college program at University of Arizona.

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Speaker 2: You you come into the.

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Speaker 3: League, it feels like from the beginning you are thinking

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Speaker 3: of yourself very holistically, thinking of yourself as someone who

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Speaker 3: obviously has a lot of ambition on the court, but

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Speaker 3: because of what you were exposed to from a business perspective,

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Speaker 3: like was that the case that you were looking to

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Speaker 3: the A Rods and others of the world, and who

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Speaker 3: were you looking at.

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Speaker 5: Well, you know, at that time, Alex and I didn't

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Speaker 5: really know each other, but it was one of those

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Speaker 5: things that when I got drafted, you get to New

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Speaker 5: York City. New York City is just the financial capital

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Speaker 5: of the world, and accidentally you meet people and you

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Speaker 5: have conversations with them, and you start to pick up things.

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Speaker 5: And I'm a twenty one year old kid with no

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Speaker 5: financial history, parent have no financial history, and all of

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Speaker 5: a sudden you're just put in rooms and you're friends

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Speaker 5: with owners. Now, how did this guy own the team?

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Speaker 5: And it's like, well he sold this, So all of

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Speaker 5: a sudden you start to get into rooms accidentally, and

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Speaker 5: then it's kind of what you do when you're in

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Speaker 5: those rooms that can kind of dictate your learning. I

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Speaker 5: learned very quickly, and a Rod knows this is that

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Speaker 5: when you are in the New York media, you don't

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Speaker 5: really say a lot. You don't say a lot, you

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Speaker 5: keep it very vanilla. And from there so you kind

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Speaker 5: of watch people and how they navigate and how they

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Speaker 5: kind of keep their stuff separate. But for me, individually.

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Speaker 5: The people that I look to were the people that

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Speaker 5: I had the luxury of getting to know. Ardie Rabin

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Speaker 5: is one of the people just being in rooms with him.

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Speaker 5: The Landises that were former owners of the Net still

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Speaker 5: friends with their family to this day. So it was

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Speaker 5: really just being in those rooms and getting to know

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Speaker 5: some people that have had tremendous amount of success in

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Speaker 5: random fields that you start to pick up tidbits from them.

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Speaker 1: So, Richard, you have two.

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Speaker 4: Of the great ingredients you need in business. That's wonderful

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Speaker 4: relationships and a really good communicator. When and how early

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Speaker 4: did you start thinking about relationships and communicating skills do matter?

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Speaker 5: Probably in high school when we talk about just communication relationships.

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Speaker 1: That's just who I was as a person.

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Speaker 5: And then you kind of when you start to formulate

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Speaker 5: yourself as a young man, you're like, who do I

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Speaker 5: want to be? How do I want to be? How

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Speaker 5: do I want to walk in rooms? And everybody has

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Speaker 5: a different vibe. Some people want to walk into rooms

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Speaker 5: and be respected. Some people want to walk into rooms

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Speaker 5: and leave a mark. For me. When I want to

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Speaker 5: walk into a room, I want people to have a

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Speaker 5: good energy when I walk in because I like the

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Speaker 5: energy like that in the room. As a young man,

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Speaker 5: I kind of got into that, and then I started

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Speaker 5: to see over many years how that has now looking

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Speaker 5: back on my life, me just having good energy and

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Speaker 5: just being a good person and communicator. Fifteen years later,

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Speaker 5: people are coming up to me now with opportunities, saying, hey,

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Speaker 5: Rich you were so cool in two thousand and four

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Speaker 5: and now I'm the head of XYZ. I'd love to

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Speaker 5: do something with you, just because you were, you know,

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Speaker 5: a good dude.

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Speaker 1: In that moment.

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Speaker 5: You might not see these things in year one, year two,

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Speaker 5: but over multiple years, the relationships and the energy that

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Speaker 5: you've brought into rooms typically gets fed back to you.

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Speaker 3: I'd love to talk about the transition, you know, out

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Speaker 3: of the league and into broadcasting. Was that something you

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Speaker 3: always wanted to do? Did opportunities immediately present themselves? How

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Speaker 3: does that transition happen? Because I know a little bit

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Speaker 3: about how it happened with Alex, but would love to

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Speaker 3: hear your story.

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Speaker 5: Yeah, well, you know, Alex knows these things. It's a

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Speaker 5: lot about relationships. My guy, Flip, his guy from the

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Speaker 5: Yes Network who just retired. Flip had watched me with

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Speaker 5: the Yes Network. Frank de Grace who runs the NETS,

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Speaker 5: and so I had worked with him since I was.

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Speaker 1: A rookie and for five straight years.

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Speaker 5: When I was about to retire from year twelve on

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Speaker 5: flip and Frank de Grace would be like, Richard, we

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Speaker 5: want you to come back to the Yes Network. We

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Speaker 5: want you to come back here. And so for me,

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Speaker 5: I kind of had an idea like, Hey, I'm going

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Speaker 5: to retire. What am I going to do next? I

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Speaker 5: think I can go do this. You know, there's an insecurity,

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Speaker 5: but a curiosity and confidence, right, It's like you're not

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Speaker 5: afraid to fail, but like this is something that I

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Speaker 5: want to pursue. And so we talk about this the

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Speaker 5: relationships that I had built. I hadn't been with the

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Speaker 5: NETS for over a decade, but over those six years,

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Speaker 5: just being you know, a good person to the media,

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Speaker 5: being supportive of what they were trying to do. They

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Speaker 5: were the first to give me an opportunity. The Yes

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Speaker 5: Network and the NETS were the first like broadcast contract

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Speaker 5: that i'd signed.

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Speaker 2: You're talking about John Philippelli right when you say.

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Speaker 1: Yes, John Philippelli. Yeah, John, Yeah, for audience.

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Speaker 5: He's just retired, but he's legend one of the first

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Speaker 5: people to be like, Richard, you could be great at this, right.

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Speaker 5: You know, you have those people that are like, reach,

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Speaker 5: would you be good? Frank DeGrace is one of those

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Speaker 5: people say you're good. But when it's just I guess

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Speaker 5: it's different from somebody that you feel like, oh, you're

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Speaker 5: just kind of fluffing me. You're just kind of messing

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Speaker 5: with me. You're not not messing with me, but you're

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Speaker 5: just kind of like telling me this in a manner

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Speaker 5: that's like you want me to work with you. So

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Speaker 5: Flip was a guy that I didn't know well, but

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Speaker 5: I knew he had been you.

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Speaker 1: Know, the guy.

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Speaker 5: So for him to step out like Richard, I think

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Speaker 5: you can be amazing at this. You're like, well, this

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Speaker 5: guy's seen it all, so like I'm going to believe him.

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Speaker 5: And you know, like Alex, he's talked about his relationship

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Speaker 5: with you and how you probably have to speak a

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Speaker 5: little bit more to who Flip is because he's kind

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Speaker 5: of like this urban legend, right. People talk about him,

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Speaker 5: but people don't really get to see him often. But

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Speaker 5: he knows everything about that industry, in the broadcasting space

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Speaker 5: and the producing and all those things.

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Speaker 4: Yeah, I mean John Philippelli we call him Flip. I

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Speaker 4: mean what he is is basically the Michael Jordan of producers.

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Speaker 4: He has over one hundred and twenty Emmy's, He's done

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Speaker 4: many world series. He kind of discovered Bob Costas and

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Speaker 4: many many others like you. He's given me a lot

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Speaker 4: of tips and encouragement. There's no one better. I mean,

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Speaker 4: he is the guy.

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Speaker 1: But Rich.

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Speaker 4: Going back to you, what was the common thread that

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Speaker 4: took you from Flip telling you, hey, Rich, you can

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Speaker 4: do this to I know I can do this and

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Speaker 4: I can actually make a.

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Speaker 1: Career out of it.

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Speaker 5: From there, it was there's a couple of things. One

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Speaker 5: being an athlete coming into this space. This is I

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Speaker 5: hate to say these things because I don't want to

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Speaker 5: be negative, but the bar was very very low. Not

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Speaker 5: from like a talent ability skill set, but like from

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Speaker 5: a level of let's say professionalism.

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Speaker 1: Do they show up on time? Will they work hard? Yes?

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Speaker 5: They made one hundred million dollars? Are they going to

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Speaker 5: show up for this? You know, like five k date

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Speaker 5: on time and locked in and sharp. And then the

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Speaker 5: more I started to be like, okay, well you know this.

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Speaker 5: If you're going to do something, be great at it.

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Speaker 5: Don't don't just kind of do something casually unless it's

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Speaker 5: a hobby. If you're going to spend time on it,

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Speaker 5: try and be great. And once I kind of got that, Okay, Well,

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Speaker 5: people that I respect and see the industry respects are

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Speaker 5: saying that I have a chance to be good. I

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Speaker 5: have my own level of confidence, and now it's all

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Speaker 5: about my work ethic talent. If you don't work hard,

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Speaker 5: people will outwork you. So for me, once I got

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Speaker 5: into this industry, I approached it kind of like it

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Speaker 5: being an athlete and just like, how hard can I

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Speaker 5: work to see how great I can be?

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Speaker 4: I love that rich But for our audience, let's bring

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Speaker 4: up behind the currents a little bit. We know what

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Speaker 4: working hard looks like in basketball, right, you do your drills,

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Speaker 4: you go to the gym.

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Speaker 1: That's pretty common.

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Speaker 4: But tell us what working hard means and really prepping

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Speaker 4: and elevating yourself in the world broadcasting. Are you're watching

400
00:18:29,280 --> 00:18:32,280
Speaker 4: more games? Is it relationships? Is it conversations? Tell me

401
00:18:32,320 --> 00:18:33,400
Speaker 4: a little bit about that.

402
00:18:33,400 --> 00:18:36,159
Speaker 5: That's a great question because there's so many things and

403
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Speaker 5: there's a difference in learning how to be great in

404
00:18:38,400 --> 00:18:41,119
Speaker 5: a different field. You can bring a work ethic, but

405
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Speaker 5: you also have to learn where to channel it, Let's say,

406
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Speaker 5: from work ethic for me is watching people that I

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Speaker 5: respect and that I think are good at the job

408
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Speaker 5: or better at the job than I am, are in

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Speaker 5: a place where I want to get. I would say

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Speaker 5: Nate Burlison is one of the guys that I've gotten

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Speaker 5: to know. Awesome, awesome guy over at CB. There's people

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Speaker 5: in this space that I've worked again, Michael Strahan. He

413
00:19:04,720 --> 00:19:07,479
Speaker 5: was another New York guy around the same time of us,

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Speaker 5: so I've gotten to know him a little bit when

415
00:19:09,080 --> 00:19:14,080
Speaker 5: I was younger. I've watched his ascension Ryan Clark at ESPN,

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00:19:14,240 --> 00:19:16,679
Speaker 5: with those guys that you're like, oh, those guys are

417
00:19:16,720 --> 00:19:19,080
Speaker 5: putting in the time, whether it's how they speak, whether

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00:19:19,160 --> 00:19:22,640
Speaker 5: that how they communicate. So that to me, watching those

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Speaker 5: guys and saying, Okay, what are they doing? Well, why

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Speaker 5: did they win the Emmy? All of these things, that's

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Speaker 5: for me is work ethics. The same that when you

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Speaker 5: watch Michael Jordan, you're like, oh, I want to go

423
00:19:32,520 --> 00:19:34,720
Speaker 5: practice my fade away to be like him, because that's

424
00:19:34,720 --> 00:19:39,440
Speaker 5: an unstoppable move. So the work ethic then changes to Okay,

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Speaker 5: who's great at this job? How do I learn from

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00:19:42,440 --> 00:19:44,960
Speaker 5: them what do they do well? So that's one step

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Speaker 5: of just the skill level of the professional. The next

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Speaker 5: part is obviously your prep, your prep, your reference understanding. Like, Okay,

429
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Speaker 5: I'm watching all the games, I'm reading articles, I'm reading

430
00:19:57,800 --> 00:20:01,520
Speaker 5: books about past grades and what impacted them. So you

431
00:20:01,560 --> 00:20:04,440
Speaker 5: can have reference points for the viewer. Right, you can

432
00:20:04,520 --> 00:20:07,040
Speaker 5: know basketball, but if you're like, hey, in Bill Russell's

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00:20:07,040 --> 00:20:10,800
Speaker 5: book it said X, and this is something that Jalen

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00:20:10,840 --> 00:20:14,119
Speaker 5: Brown has talked about, like that reference point just carries

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Speaker 5: so much weight. And then the next part I would be,

436
00:20:17,480 --> 00:20:20,840
Speaker 5: there's a cadence. There's a cadence to how you speak.

437
00:20:21,080 --> 00:20:23,479
Speaker 5: How you speak on a podcast is different than if

438
00:20:23,520 --> 00:20:25,960
Speaker 5: you're hosting a show. It's different than if you're being

439
00:20:26,000 --> 00:20:28,280
Speaker 5: an analyst. It's different than if you're calling a game.

440
00:20:28,800 --> 00:20:31,719
Speaker 5: All of them have different cadences. How long you have

441
00:20:31,800 --> 00:20:35,600
Speaker 5: to speak, how clear and concise, don't use twelve words

442
00:20:35,600 --> 00:20:38,280
Speaker 5: when you can use nine. Those are things that now

443
00:20:38,320 --> 00:20:41,240
Speaker 5: that's a different skill. And then you start to watch

444
00:20:41,280 --> 00:20:43,320
Speaker 5: the people that are great at it. Like I said again,

445
00:20:43,520 --> 00:20:46,320
Speaker 5: I mentioned Nate and Ryan and some of these guys.

446
00:20:46,520 --> 00:20:48,440
Speaker 5: Those are the guys that I'm like, oh, those guys,

447
00:20:48,520 --> 00:20:52,720
Speaker 5: I see exactly what they're doing. One random talk. Ryan

448
00:20:52,760 --> 00:20:54,640
Speaker 5: Clark won the m ME a couple of years ago,

449
00:20:54,680 --> 00:20:56,840
Speaker 5: and I'm giving him some love because he's outstanding and

450
00:20:56,880 --> 00:20:59,360
Speaker 5: he's somebody that I'm like, Oh, he's putting in the time,

451
00:20:59,400 --> 00:21:01,920
Speaker 5: putting in the work. I noticed that he took out

452
00:21:02,000 --> 00:21:06,280
Speaker 5: every filler word. I was watching his two minute segments

453
00:21:06,320 --> 00:21:09,200
Speaker 5: on Scott van Pelt and I was like, he didn't

454
00:21:09,200 --> 00:21:12,040
Speaker 5: say one um, he didn't say one ah, he didn't

455
00:21:12,080 --> 00:21:14,879
Speaker 5: say you know, there was no filler words. So I

456
00:21:15,000 --> 00:21:17,439
Speaker 5: texted him and I know that there's no way to

457
00:21:17,520 --> 00:21:20,640
Speaker 5: do that without work. If you study this, this job,

458
00:21:20,720 --> 00:21:22,679
Speaker 5: if you study this, there's no way to do that

459
00:21:22,720 --> 00:21:25,359
Speaker 5: without work. So I go, I see what you're doing.

460
00:21:25,640 --> 00:21:29,000
Speaker 5: That's really impressive. How did you do it? He said Richard,

461
00:21:29,040 --> 00:21:31,359
Speaker 5: I had to slow down the way I speak every

462
00:21:31,400 --> 00:21:34,280
Speaker 5: single day, and sometimes it makes you feel like an idiot,

463
00:21:34,440 --> 00:21:36,280
Speaker 5: but I had to slow down the way I speak.

464
00:21:36,320 --> 00:21:38,879
Speaker 5: So I don't speak on air one way, speak on

465
00:21:39,280 --> 00:21:42,320
Speaker 5: like just with my people one way. Right, there's a difference.

466
00:21:42,320 --> 00:21:44,280
Speaker 5: But that was one of the things. And so to

467
00:21:44,359 --> 00:21:46,959
Speaker 5: watch a guy like that, notice what he was doing

468
00:21:47,359 --> 00:21:49,240
Speaker 5: and how he was doing it and him to say,

469
00:21:49,480 --> 00:21:51,639
Speaker 5: if this is what you want, you have to change

470
00:21:51,640 --> 00:21:54,800
Speaker 5: the way you speak across all platforms, and that can

471
00:21:54,840 --> 00:21:56,800
Speaker 5: help you get rid of the ums in the ohs.

472
00:21:57,119 --> 00:22:00,520
Speaker 5: And that stuff to me is like next level that

473
00:22:00,560 --> 00:22:03,000
Speaker 5: people don't even really process in this industry.

474
00:22:03,160 --> 00:22:04,120
Speaker 2: Yeah, that's amazing.

475
00:22:04,440 --> 00:22:07,359
Speaker 3: And Richard, one thing that I'm always interested in and

476
00:22:07,400 --> 00:22:09,280
Speaker 3: Alex and I've talked a lot about this on this

477
00:22:09,359 --> 00:22:14,439
Speaker 3: show and offline is the idea of getting into the

478
00:22:14,440 --> 00:22:18,359
Speaker 3: booth or getting on the sideline and you know, having

479
00:22:18,400 --> 00:22:22,879
Speaker 3: to be critical, having to you know, talk about people

480
00:22:22,880 --> 00:22:24,720
Speaker 3: that you know, people that you're friends with, people that

481
00:22:24,760 --> 00:22:28,480
Speaker 3: you played with, you know, former teammates, people you admire,

482
00:22:28,760 --> 00:22:31,720
Speaker 3: and you know, being truthful. That's what I want to hear.

483
00:22:31,800 --> 00:22:35,040
Speaker 3: I want to hear the real stuff from someone like you.

484
00:22:35,880 --> 00:22:37,760
Speaker 3: Was that easy for you to do? Was it hard

485
00:22:37,760 --> 00:22:39,680
Speaker 3: for you to do? How do you master the art

486
00:22:39,800 --> 00:22:42,840
Speaker 3: of being honest without coming off like a jerk?

487
00:22:43,359 --> 00:22:45,200
Speaker 5: This is where I will say I have an advantage,

488
00:22:45,200 --> 00:22:47,679
Speaker 5: and I recognize my advantage. I try and acknowledge it.

489
00:22:48,080 --> 00:22:52,119
Speaker 5: I've always been crazy. I've always been this person. So

490
00:22:52,400 --> 00:22:55,080
Speaker 5: whether if I was on your team, while the media

491
00:22:55,200 --> 00:22:57,280
Speaker 5: might not have known it while like I wasn't really

492
00:22:57,280 --> 00:23:00,399
Speaker 5: on social media, so they might. Every teammate of mine

493
00:23:00,400 --> 00:23:03,080
Speaker 5: has always known, oh that's Richard. You just know he's

494
00:23:03,080 --> 00:23:05,920
Speaker 5: gonna say some whiles, even opponents, because I never really

495
00:23:05,960 --> 00:23:09,320
Speaker 5: talked trash on the court. I might say sarcastic things,

496
00:23:09,640 --> 00:23:12,720
Speaker 5: but I was never so when the NBA community knows

497
00:23:12,800 --> 00:23:14,520
Speaker 5: you as such, and I played in the league for

498
00:23:14,560 --> 00:23:17,680
Speaker 5: seventeen years, the people in the NBA know that, all

499
00:23:17,720 --> 00:23:20,320
Speaker 5: my teammates over the years and coaches, it was just

500
00:23:20,520 --> 00:23:23,399
Speaker 5: I was always just that, like sarcastic, like ball breaker.

501
00:23:23,880 --> 00:23:26,720
Speaker 5: So now when I get into the media space, I

502
00:23:26,800 --> 00:23:29,960
Speaker 5: only talk on television like I would talk to a

503
00:23:30,000 --> 00:23:32,159
Speaker 5: player if I was sitting next to him on a bench.

504
00:23:32,440 --> 00:23:34,639
Speaker 5: That's always my rule. What would I say to you

505
00:23:34,640 --> 00:23:36,760
Speaker 5: if I was sitting next to the bench. And sometimes

506
00:23:36,800 --> 00:23:38,480
Speaker 5: I would sit next to people on the bench and

507
00:23:38,520 --> 00:23:41,560
Speaker 5: be like that was a trash shot like that.

508
00:23:41,680 --> 00:23:44,640
Speaker 1: Come on you, come on you, And they know.

509
00:23:44,640 --> 00:23:47,240
Speaker 5: That it's coming from a place of like sarcasm and funny.

510
00:23:47,240 --> 00:23:50,080
Speaker 5: So when you get grandfathered in to kind of that.

511
00:23:50,160 --> 00:23:52,359
Speaker 5: And I would never compare it to Charles and would

512
00:23:52,400 --> 00:23:55,920
Speaker 5: never compare it to Shaq. But like Charles's reputation preceded

513
00:23:56,000 --> 00:23:58,480
Speaker 5: him and then the media got to get a hold

514
00:23:58,520 --> 00:24:01,480
Speaker 5: of that. That's just always who's Charles's been. I've always

515
00:24:01,560 --> 00:24:04,480
Speaker 5: been just like a sarcastic joker. So it doesn't matter

516
00:24:04,520 --> 00:24:07,080
Speaker 5: if you knew me at Arizona, if you knew me

517
00:24:07,080 --> 00:24:09,119
Speaker 5: in the McDonald's game, if you knew me you know

518
00:24:09,240 --> 00:24:12,639
Speaker 5: at year fifteen. I was always that person. I'm just

519
00:24:12,720 --> 00:24:15,800
Speaker 5: now being able to convey that to the public and

520
00:24:15,880 --> 00:24:17,000
Speaker 5: do it in a joking way.

521
00:24:17,119 --> 00:24:19,600
Speaker 2: I want to shift a little bit if we can, to.

522
00:24:21,400 --> 00:24:24,439
Speaker 3: Life sort of beyond basketball, because you've you've taken on

523
00:24:24,520 --> 00:24:28,200
Speaker 3: a lot of entrepreneurial activities as well.

524
00:24:28,400 --> 00:24:29,679
Speaker 2: How do you pick and choose?

525
00:24:29,760 --> 00:24:31,560
Speaker 3: I know this is something Alex thinks about a lot

526
00:24:31,600 --> 00:24:34,520
Speaker 3: in terms of his portfolio and the diversity of that,

527
00:24:34,640 --> 00:24:35,879
Speaker 3: Like how do you go about it?

528
00:24:36,320 --> 00:24:39,600
Speaker 5: I'm still learning right and now I have a much

529
00:24:39,640 --> 00:24:42,680
Speaker 5: I have more time. Like sports can be all consuming,

530
00:24:42,720 --> 00:24:45,360
Speaker 5: We're like you're consumed, Biden, you have a couple other

531
00:24:45,400 --> 00:24:49,639
Speaker 5: side projects. Alex's next level because he was building an

532
00:24:49,680 --> 00:24:53,240
Speaker 5: empire while also being super locked in. I was more

533
00:24:53,280 --> 00:24:56,399
Speaker 5: locked in and just had other interests. I think for me,

534
00:24:56,640 --> 00:24:59,959
Speaker 5: I've picked up on trends here and there. I started

535
00:25:00,119 --> 00:25:02,520
Speaker 5: doing some social media stuff when I was with the Cavs,

536
00:25:02,880 --> 00:25:05,879
Speaker 5: and I noticed how much people were loving the behind

537
00:25:05,880 --> 00:25:08,080
Speaker 5: the scenes, and that kind of let me say, maybe

538
00:25:08,080 --> 00:25:10,000
Speaker 5: I should start a podcast, Maybe I should do this.

539
00:25:10,040 --> 00:25:11,960
Speaker 5: Now this was in twenty sixteen, but not a lot

540
00:25:12,000 --> 00:25:14,720
Speaker 5: of people knew what it was. And we started on

541
00:25:14,800 --> 00:25:17,640
Speaker 5: the road. Channing fry, Ally Clifton and myself. We were

542
00:25:17,680 --> 00:25:20,480
Speaker 5: one of the first like sports podcasts, and people were

543
00:25:20,960 --> 00:25:23,280
Speaker 5: what is this And it was a changing of the media, and.

544
00:25:23,240 --> 00:25:24,160
Speaker 1: We were one of the first.

545
00:25:24,840 --> 00:25:27,159
Speaker 5: And then I'll say even with like my yoga studio,

546
00:25:27,880 --> 00:25:29,600
Speaker 5: because you kind of pick up on trends. I was

547
00:25:29,600 --> 00:25:32,960
Speaker 5: living in Santa Monica, and if you got people know La,

548
00:25:33,080 --> 00:25:35,440
Speaker 5: there's kind of like a bubble. There's a Hermosa Manhattan

549
00:25:35,480 --> 00:25:38,280
Speaker 5: Redondo Beach bubble, then there's Santa Monica, Venice. So I

550
00:25:38,320 --> 00:25:40,240
Speaker 5: was living in Santa Monica, Venice and there's a beautiful

551
00:25:40,280 --> 00:25:43,760
Speaker 5: yoga studio there, and you know, I was training doing that.

552
00:25:43,840 --> 00:25:46,280
Speaker 5: More and more athletes were loving yoga. I really got

553
00:25:46,320 --> 00:25:49,240
Speaker 5: into it, and I had multiple friends that were driving

554
00:25:49,280 --> 00:25:53,359
Speaker 5: from Hermosa Manhattan Beach up to Santa Monica, and I'm like,

555
00:25:53,400 --> 00:25:55,199
Speaker 5: what are you guys coming up here for? There's like, well,

556
00:25:55,200 --> 00:25:58,200
Speaker 5: there's no nice yoga studio down in the South Bank.

557
00:25:58,400 --> 00:26:01,000
Speaker 5: Then I was on a plane and somebody there was

558
00:26:01,240 --> 00:26:03,760
Speaker 5: a young lady that oh, I go to Hot eight

559
00:26:03,840 --> 00:26:05,719
Speaker 5: up in here in Santa Mona, and I was just

560
00:26:05,760 --> 00:26:08,360
Speaker 5: like wow. More and more people, I was like, why

561
00:26:08,400 --> 00:26:11,080
Speaker 5: not open this business? It seems like an opportunity LA.

562
00:26:11,440 --> 00:26:14,280
Speaker 5: For most of Manhattan Beach Reredondo Beach, that's the most

563
00:26:14,320 --> 00:26:17,600
Speaker 5: fit area of LA. And LA is the most fit

564
00:26:18,119 --> 00:26:21,000
Speaker 5: city in the world. So I looked at it from like, wait,

565
00:26:21,000 --> 00:26:24,880
Speaker 5: there's an opportunity here. So me and my friend we

566
00:26:25,000 --> 00:26:27,159
Speaker 5: started doing the numbers. We started trying to see what

567
00:26:27,200 --> 00:26:27,919
Speaker 5: this would look like.

568
00:26:28,000 --> 00:26:28,280
Speaker 1: It was.

569
00:26:28,560 --> 00:26:31,200
Speaker 5: I don't know anything about a small business. I didn't

570
00:26:31,200 --> 00:26:34,160
Speaker 5: know anything about yoga or running a I didn't know anything.

571
00:26:34,400 --> 00:26:37,240
Speaker 5: But I recognized an opportunity, and I recognized that there

572
00:26:37,320 --> 00:26:39,920
Speaker 5: was somewhat of a hole in the market of the

573
00:26:39,920 --> 00:26:42,919
Speaker 5: most fit area of LA, in the most fit city

574
00:26:43,080 --> 00:26:46,000
Speaker 5: in the world. They didn't have something that I think

575
00:26:46,040 --> 00:26:49,600
Speaker 5: the community could really like, and so we opened it.

576
00:26:49,840 --> 00:26:51,879
Speaker 5: We went through, you know, years of research, and we

577
00:26:51,920 --> 00:26:54,920
Speaker 5: did all this stuff. We found the location, and there

578
00:26:55,040 --> 00:26:57,639
Speaker 5: was so much success, and we were very blessed and

579
00:26:57,760 --> 00:27:00,840
Speaker 5: very fortunate because of the community. But there was success

580
00:27:00,920 --> 00:27:04,000
Speaker 5: because I truly felt like we were solving a problem

581
00:27:04,080 --> 00:27:06,840
Speaker 5: that did exist. If people didn't have to drive thirty

582
00:27:06,840 --> 00:27:09,600
Speaker 5: minutes anymore and they could drive ten, they could drive five,

583
00:27:10,000 --> 00:27:12,760
Speaker 5: that's what we offered to them. And then from there

584
00:27:13,080 --> 00:27:16,320
Speaker 5: I learned so much. We've been blessed with the success

585
00:27:16,440 --> 00:27:19,600
Speaker 5: there as a small business, but that has been probably

586
00:27:19,680 --> 00:27:23,159
Speaker 5: the single greatest thing, and probably my most proudest is

587
00:27:23,200 --> 00:27:26,200
Speaker 5: that I took something that I knew nothing about. I

588
00:27:26,280 --> 00:27:30,000
Speaker 5: recognize an opportunity and then obviously came through and had

589
00:27:30,040 --> 00:27:30,760
Speaker 5: success with it.

590
00:27:31,160 --> 00:27:34,040
Speaker 4: Rich I love that, and I really admire guys like

591
00:27:34,119 --> 00:27:36,960
Speaker 4: you where I call them three dimensional career and where

592
00:27:37,000 --> 00:27:42,160
Speaker 4: you've mastered hoops, you've mastered media, and now you're trying

593
00:27:42,160 --> 00:27:45,520
Speaker 4: to master the third leg, which is business and entrepreneurship.

594
00:27:45,920 --> 00:27:49,080
Speaker 4: You know, Warren Buffett always taught me that eighty percent

595
00:27:49,440 --> 00:27:53,600
Speaker 4: is planning and showing up and twenty percent is execution.

596
00:27:54,200 --> 00:27:57,480
Speaker 4: When you think about Rich Jefferson, Inc. Five sevent ten

597
00:27:57,520 --> 00:28:00,080
Speaker 4: years from now, what are your dreams? What are you for?

598
00:28:00,160 --> 00:28:01,080
Speaker 1: Casting man?

599
00:28:01,119 --> 00:28:06,159
Speaker 5: There truly, And this is where you know I've really gravitated.

600
00:28:06,200 --> 00:28:09,800
Speaker 5: And I'm appreciative of you, Alex, because I've always watched,

601
00:28:09,840 --> 00:28:12,840
Speaker 5: you know me now personally as an observer. So when

602
00:28:12,880 --> 00:28:15,320
Speaker 5: I tell you I've observed for a very long time,

603
00:28:15,960 --> 00:28:18,000
Speaker 5: that's just kind of like how my brain works. I'm

604
00:28:18,000 --> 00:28:21,359
Speaker 5: always constantly observing different things in different places. For me,

605
00:28:21,480 --> 00:28:25,520
Speaker 5: in five to ten years, it's just a well rounded portfolio.

606
00:28:24,960 --> 00:28:25,320
Speaker 1: To say.

607
00:28:25,520 --> 00:28:30,080
Speaker 5: At least I've owned some apartment buildings with good friends,

608
00:28:30,080 --> 00:28:33,159
Speaker 5: and there's been talks of a possible development there, but

609
00:28:33,320 --> 00:28:36,960
Speaker 5: just some sing you know, some multifamily units. I have

610
00:28:37,080 --> 00:28:39,640
Speaker 5: my own podcast, which I own. I have a business,

611
00:28:39,680 --> 00:28:42,600
Speaker 5: and you know, one of those things is I've heard

612
00:28:42,640 --> 00:28:44,880
Speaker 5: there's a bunch of business sayings. But it's like, you're

613
00:28:44,880 --> 00:28:47,480
Speaker 5: not really making money unless you're making money while you're

614
00:28:47,520 --> 00:28:49,800
Speaker 5: not working, right or while you're sleeping.

615
00:28:50,120 --> 00:28:52,719
Speaker 1: And I think about the yoga studio.

616
00:28:52,840 --> 00:28:56,440
Speaker 5: I go in there twice a week, I take yoga,

617
00:28:56,520 --> 00:28:59,080
Speaker 5: but I'm not a part of the everyday infrastructure, so

618
00:28:59,120 --> 00:29:01,720
Speaker 5: that thing is just an income that I get to.

619
00:29:02,040 --> 00:29:03,240
Speaker 1: And so then you're like, oh.

620
00:29:03,080 --> 00:29:05,600
Speaker 5: I see this, How can I duplicate this, whether it's

621
00:29:05,600 --> 00:29:08,959
Speaker 5: a chain of that, whether it's finding another hole in

622
00:29:09,000 --> 00:29:11,800
Speaker 5: the market, the same kind of like listening to the

623
00:29:11,840 --> 00:29:15,920
Speaker 5: community of what was lacking, That same kind of conversation

624
00:29:16,040 --> 00:29:17,800
Speaker 5: is out there about other things. I didn't know anything

625
00:29:17,840 --> 00:29:20,520
Speaker 5: about yoga and we were able to be successful. So

626
00:29:20,840 --> 00:29:22,400
Speaker 5: for me, I just look at it like in five

627
00:29:22,480 --> 00:29:24,880
Speaker 5: ten years, I want a level of growth. I want

628
00:29:24,880 --> 00:29:27,120
Speaker 5: to be able to be even more well rounded in

629
00:29:27,160 --> 00:29:30,200
Speaker 5: the financial space and just a better understanding of what's

630
00:29:30,240 --> 00:29:33,360
Speaker 5: going on in the world. As you know, just understanding

631
00:29:33,360 --> 00:29:37,280
Speaker 5: the world right now is a very financially dangerous or

632
00:29:37,400 --> 00:29:42,000
Speaker 5: financially beneficial place, depending on how you're observing it and

633
00:29:42,040 --> 00:29:43,240
Speaker 5: how you're interacting with it.

634
00:29:43,760 --> 00:29:47,040
Speaker 4: So rich when it comes to some of the players

635
00:29:47,160 --> 00:29:51,320
Speaker 4: that you coming out of Arizona mirrored and admired and

636
00:29:51,360 --> 00:29:54,040
Speaker 4: perhaps mentor to you, maybe give me a name or

637
00:29:54,040 --> 00:29:56,520
Speaker 4: two there. My guy in the business world was Magic

638
00:29:56,720 --> 00:30:00,680
Speaker 4: and he has had such a print in my business career,

639
00:30:00,760 --> 00:30:04,200
Speaker 4: post pre and post retirement. Who are some of the

640
00:30:04,200 --> 00:30:06,400
Speaker 4: guys that you've looked up in your sport.

641
00:30:06,600 --> 00:30:09,040
Speaker 1: Man, There's so many. That's a good one.

642
00:30:09,080 --> 00:30:12,160
Speaker 5: I think if you're really trying to improve yourself as

643
00:30:12,160 --> 00:30:15,200
Speaker 5: a human being, you take something from everyone. It doesn't

644
00:30:15,240 --> 00:30:16,920
Speaker 5: matter if it's a quote, it doesn't matter if it's

645
00:30:16,920 --> 00:30:20,040
Speaker 5: a line. It's like I take something like Alex, I'll

646
00:30:20,040 --> 00:30:23,280
Speaker 5: give you your flowers, like I look to you and

647
00:30:23,440 --> 00:30:26,000
Speaker 5: just people don't. I had a meeting and let me

648
00:30:26,080 --> 00:30:28,080
Speaker 5: just give out Alex some flowers. We had worked with

649
00:30:28,080 --> 00:30:30,000
Speaker 5: the same social media team, even though we had known

650
00:30:30,000 --> 00:30:31,680
Speaker 5: each other, but that was the first time we were

651
00:30:31,720 --> 00:30:35,280
Speaker 5: able to start having more interactions and went to Alex's

652
00:30:35,320 --> 00:30:37,240
Speaker 5: house to have a meeting with them, just talk. We

653
00:30:37,320 --> 00:30:39,600
Speaker 5: talked tubes, we hung out, and he had a business

654
00:30:39,640 --> 00:30:42,800
Speaker 5: meeting that he was doing right after, and he was like, Richard,

655
00:30:42,840 --> 00:30:44,760
Speaker 5: I think you should stay for this business meeting. And

656
00:30:44,800 --> 00:30:46,920
Speaker 5: it was just on their deck they were having lunch,

657
00:30:46,960 --> 00:30:50,040
Speaker 5: and it was didn't know anything that these human beings

658
00:30:50,040 --> 00:30:53,239
Speaker 5: were saying. It was so outside. I knew what they

659
00:30:53,240 --> 00:30:56,080
Speaker 5: were discussing, but it was the connections. And they spent

660
00:30:56,160 --> 00:30:57,920
Speaker 5: fifteen minutes talking, Oh do you know so and so,

661
00:30:57,960 --> 00:31:00,480
Speaker 5: Oh yeah, I've worked with them and we've in this

662
00:31:00,920 --> 00:31:04,040
Speaker 5: And all of a sudden, I'm getting a bird's eye

663
00:31:04,120 --> 00:31:08,760
Speaker 5: view of this amazing conversation that Alex not only like

664
00:31:08,840 --> 00:31:11,520
Speaker 5: allowed me, invited me to and knew that I would

665
00:31:11,560 --> 00:31:15,800
Speaker 5: like just be blown away and that impact. Like again, Alex,

666
00:31:15,840 --> 00:31:17,680
Speaker 5: I don't know if you if I've really conveyed. I

667
00:31:17,800 --> 00:31:20,120
Speaker 5: know I said thank you and I appreciate it, but

668
00:31:20,280 --> 00:31:22,320
Speaker 5: just to be here in this moment and say thank

669
00:31:22,360 --> 00:31:25,640
Speaker 5: you for that and like that to me is when

670
00:31:25,680 --> 00:31:28,640
Speaker 5: you get yourself in these positions. And then to have

671
00:31:28,680 --> 00:31:31,800
Speaker 5: a guy like Alex, say, Richard a great talking basketball

672
00:31:31,800 --> 00:31:33,520
Speaker 5: would you like to sit in on this meeting that

673
00:31:33,560 --> 00:31:36,840
Speaker 5: I'm about to have on some investments, and You're like, yeah,

674
00:31:36,880 --> 00:31:40,080
Speaker 5: I would love to. And then to learn so much

675
00:31:40,160 --> 00:31:43,320
Speaker 5: in such a short conversation, and I didn't say a word.

676
00:31:43,760 --> 00:31:45,280
Speaker 1: I just stood on the side.

677
00:31:45,000 --> 00:31:48,600
Speaker 5: And was just like, Okay, they're talking about numbers that

678
00:31:48,720 --> 00:31:51,640
Speaker 5: I have not really talked about before in my life.

679
00:31:52,160 --> 00:31:53,520
Speaker 1: Those are the things that like.

680
00:31:53,640 --> 00:31:57,320
Speaker 5: I'm appreciative of view Alex, because that opened my mind.

681
00:31:57,320 --> 00:32:02,000
Speaker 5: That opened my thirst and hunger even more for wanting

682
00:32:02,080 --> 00:32:04,480
Speaker 5: to understand more of the business side and the financial

683
00:32:04,560 --> 00:32:07,440
Speaker 5: side and really just improving what I feel like I

684
00:32:07,440 --> 00:32:10,400
Speaker 5: can accomplish there. So when I say people that I've

685
00:32:10,440 --> 00:32:12,480
Speaker 5: looked to like You're one of those people. And that's

686
00:32:12,520 --> 00:32:15,520
Speaker 5: why when you invited me to that next level. Oh

687
00:32:15,720 --> 00:32:18,880
Speaker 5: it was. It was a very very special special time.

688
00:32:19,080 --> 00:32:21,440
Speaker 4: Oh well, that was my pleasure, Jason. I got to

689
00:32:21,480 --> 00:32:24,600
Speaker 4: tell you The one thing about rich just to give

690
00:32:24,680 --> 00:32:27,640
Speaker 4: them a little props back, is most athletes will come in,

691
00:32:27,760 --> 00:32:29,640
Speaker 4: they got three other things to do and they move on,

692
00:32:30,360 --> 00:32:32,240
Speaker 4: or they may say I'll catch the next meeting. But

693
00:32:32,280 --> 00:32:34,640
Speaker 4: for him to sit there and stand there and put

694
00:32:34,680 --> 00:32:36,800
Speaker 4: into time, that's why I think rich is going to

695
00:32:36,840 --> 00:32:39,640
Speaker 4: have such a phenomenal career in that third leg, which

696
00:32:39,680 --> 00:32:41,160
Speaker 4: is business and entrepreneurship.

697
00:32:53,600 --> 00:32:56,280
Speaker 3: So, Richard, one thing that you know you've been open

698
00:32:56,320 --> 00:32:59,920
Speaker 3: and honest about is a bad experience, which is basically

699
00:33:00,400 --> 00:33:03,000
Speaker 3: someone who worked with you completely took advantage of you.

700
00:33:03,520 --> 00:33:08,080
Speaker 3: Now under you know, criminal indictment. You know, Alex talks

701
00:33:08,120 --> 00:33:11,360
Speaker 3: all the time about, you know, the team he surrounds

702
00:33:11,440 --> 00:33:15,600
Speaker 3: himself with. Athletes are very vulnerable candidly because of the

703
00:33:15,640 --> 00:33:18,480
Speaker 3: amount of money that you guys make. I know it

704
00:33:18,600 --> 00:33:21,400
Speaker 3: is it has brought you to really want to help

705
00:33:21,400 --> 00:33:22,680
Speaker 3: people with financial literacy.

706
00:33:22,720 --> 00:33:24,200
Speaker 2: Can you tell us a little bit about you.

707
00:33:24,160 --> 00:33:25,040
Speaker 1: Have to dance around it?

708
00:33:25,120 --> 00:33:25,280
Speaker 2: Yeah?

709
00:33:25,360 --> 00:33:28,360
Speaker 5: Yes, stole a bunch of money and swindled me. Right,

710
00:33:28,400 --> 00:33:29,320
Speaker 5: you don't have to dance around here.

711
00:33:29,320 --> 00:33:29,680
Speaker 1: I can see.

712
00:33:29,720 --> 00:33:34,720
Speaker 5: It's like, so you've been it's okay, okay, it's okay.

713
00:33:34,800 --> 00:33:36,360
Speaker 1: No, no, no, yeah it was.

714
00:33:36,400 --> 00:33:38,400
Speaker 2: But someone stole a bunch of money from you, a.

715
00:33:38,400 --> 00:33:40,840
Speaker 5: Lot of money. They sold a lot of money. There's

716
00:33:40,880 --> 00:33:43,520
Speaker 5: two things, and again everybody's different. So I just say

717
00:33:43,560 --> 00:33:47,080
Speaker 5: from my experience, one, I look at myself from like,

718
00:33:47,120 --> 00:33:49,600
Speaker 5: how did I get over it? One? I was fortunate

719
00:33:49,640 --> 00:33:52,320
Speaker 5: where I had another five seven years left of my career,

720
00:33:52,640 --> 00:33:55,320
Speaker 5: so like, obviously my saving and my spending was never crazy.

721
00:33:55,600 --> 00:33:58,320
Speaker 5: But I also look at it when it went down

722
00:33:58,400 --> 00:33:59,920
Speaker 5: and the stuff I look at it from a sp

723
00:34:01,240 --> 00:34:03,120
Speaker 5: If you would have told me the day I got

724
00:34:03,200 --> 00:34:07,040
Speaker 5: drafted that I would own my home, my mom and

725
00:34:07,160 --> 00:34:10,520
Speaker 5: dad would own their home, and neither of us would

726
00:34:10,600 --> 00:34:13,160
Speaker 5: have to work again, I would sign up. It doesn't

727
00:34:13,200 --> 00:34:14,640
Speaker 5: matter if you got one hundred million in the bank,

728
00:34:14,640 --> 00:34:16,239
Speaker 5: you got five million in the bank, you got twenty

729
00:34:16,320 --> 00:34:16,880
Speaker 5: doesn't matter.

730
00:34:17,200 --> 00:34:19,400
Speaker 1: If that's the goal is to change your life.

731
00:34:19,400 --> 00:34:22,759
Speaker 5: My life was changed, right, That's how I kept myself

732
00:34:22,800 --> 00:34:25,600
Speaker 5: not being like woe with me. I believe that I

733
00:34:25,680 --> 00:34:30,000
Speaker 5: had future earning potentials, and honestly, sometimes it's about your ls.

734
00:34:30,440 --> 00:34:31,400
Speaker 1: So that situation.

735
00:34:31,480 --> 00:34:34,640
Speaker 5: I was a very young man and he had forged

736
00:34:34,640 --> 00:34:37,280
Speaker 5: the power of attorney, and he was kind of cooking

737
00:34:37,320 --> 00:34:40,719
Speaker 5: the books. And my parents with no financial really understanding

738
00:34:40,760 --> 00:34:43,360
Speaker 5: me with very little because I just knew my spending

739
00:34:43,719 --> 00:34:46,040
Speaker 5: it was under control given the amounts of money that

740
00:34:46,080 --> 00:34:48,680
Speaker 5: I was making. So he was more cooking the books,

741
00:34:48,680 --> 00:34:50,680
Speaker 5: cooking the books. And just like a lot of people,

742
00:34:51,120 --> 00:34:54,520
Speaker 5: when two thousand and eight and that financial crisis hit

743
00:34:54,760 --> 00:34:57,520
Speaker 5: and everyone started checking their books to make sure everything

744
00:34:57,600 --> 00:35:01,000
Speaker 5: was good, it was like, wait a second, something's not right,

745
00:35:01,560 --> 00:35:05,120
Speaker 5: and you know again. I think athletes also one of

746
00:35:05,200 --> 00:35:07,600
Speaker 5: the reasons why I like talking about it is because

747
00:35:07,600 --> 00:35:10,000
Speaker 5: I think athletes are afraid to say there's an ego,

748
00:35:10,120 --> 00:35:12,640
Speaker 5: there's a machismo of like, hey, I got taken, I

749
00:35:12,680 --> 00:35:16,080
Speaker 5: got swindled, something happened. I think it's better to talk

750
00:35:16,120 --> 00:35:18,759
Speaker 5: about it. I think it's better to have these discussions

751
00:35:18,800 --> 00:35:22,280
Speaker 5: of how this happened. And so for me, that's what happened.

752
00:35:22,280 --> 00:35:25,560
Speaker 5: I was a part of an FBI investigation and wirefraud,

753
00:35:25,640 --> 00:35:28,080
Speaker 5: and we were doing wire taps and it was all

754
00:35:28,120 --> 00:35:31,200
Speaker 5: sorts of stuff to see what this individual was doing

755
00:35:32,000 --> 00:35:35,719
Speaker 5: and what I probably learned most from that and I

756
00:35:35,840 --> 00:35:38,640
Speaker 5: value that because you can make mistakes twenty to thirty,

757
00:35:38,800 --> 00:35:41,000
Speaker 5: you don't want to make mistakes fifty to sixty. You

758
00:35:41,000 --> 00:35:42,640
Speaker 5: don't want to know. Those are the areas where you

759
00:35:42,680 --> 00:35:44,799
Speaker 5: want to be a lot less risky. You don't want

760
00:35:44,840 --> 00:35:46,360
Speaker 5: to be so for me to be like, hey, I

761
00:35:46,400 --> 00:35:48,960
Speaker 5: made these mistakes. What did I learn? I tell everybody this,

762
00:35:49,280 --> 00:35:53,279
Speaker 5: all the young men. Always have two financial advisors. You

763
00:35:53,360 --> 00:35:56,879
Speaker 5: make enough money, right, have two financial advisors. Have them

764
00:35:56,960 --> 00:35:59,879
Speaker 5: check each other's work. If you don't know about this,

765
00:36:00,440 --> 00:36:02,399
Speaker 5: someone could be cooking the books. You can be looking

766
00:36:02,440 --> 00:36:04,120
Speaker 5: at it. This is what your bank account says this

767
00:36:04,400 --> 00:36:06,600
Speaker 5: and you have no idea. But if you have two

768
00:36:06,680 --> 00:36:09,879
Speaker 5: different people from two different places that maybe you send

769
00:36:09,920 --> 00:36:12,799
Speaker 5: seventy percent, maybe you send thirty percent, whatever it is,

770
00:36:13,120 --> 00:36:15,359
Speaker 5: at least they're able to check each other's work and

771
00:36:15,400 --> 00:36:18,480
Speaker 5: hold each other accountable because they don't benefit from each other.

772
00:36:18,880 --> 00:36:21,440
Speaker 5: That's the one thing that I learned. I'm like, oh,

773
00:36:21,680 --> 00:36:24,080
Speaker 5: all of my situation, all of my money, will, all

774
00:36:24,080 --> 00:36:26,960
Speaker 5: of my portfolio will not be with one person because

775
00:36:26,960 --> 00:36:29,560
Speaker 5: if that person goes Bernie made off, if that person

776
00:36:29,600 --> 00:36:30,600
Speaker 5: goes crazy, And.

777
00:36:30,560 --> 00:36:31,439
Speaker 1: That's what I would tell people.

778
00:36:31,440 --> 00:36:34,000
Speaker 5: As an athlete, It's like, if Bernie made Off can

779
00:36:34,040 --> 00:36:38,239
Speaker 5: steal forty billion dollars from the richest, smartest, most intelligent

780
00:36:38,320 --> 00:36:40,680
Speaker 5: financial people in the world, Who the hell am I

781
00:36:40,719 --> 00:36:43,799
Speaker 5: to think that I can't get my money taken? Everyone can,

782
00:36:44,120 --> 00:36:47,319
Speaker 5: So you learn your financial literacy starts to go up

783
00:36:47,360 --> 00:36:48,560
Speaker 5: and understanding of it.

784
00:36:48,840 --> 00:36:51,440
Speaker 1: So that's really you know, it was a terrible situation.

785
00:36:51,520 --> 00:36:55,200
Speaker 5: I've kept a blessed perspective about it and the lessons

786
00:36:55,200 --> 00:36:57,239
Speaker 5: that it learned, and I just try and help give

787
00:36:57,280 --> 00:36:58,600
Speaker 5: people information about it.

788
00:36:58,760 --> 00:37:00,040
Speaker 2: So we're going to get to our lightning round in

789
00:37:00,080 --> 00:37:00,440
Speaker 2: the second.

790
00:37:00,520 --> 00:37:03,040
Speaker 3: But one thing I before before we get to that,

791
00:37:03,239 --> 00:37:05,560
Speaker 3: I did want to talk about, because it's sort of

792
00:37:05,560 --> 00:37:09,239
Speaker 3: dovetails with all of this, is you know, rich you

793
00:37:09,280 --> 00:37:10,600
Speaker 3: went to a story you.

794
00:37:10,560 --> 00:37:12,440
Speaker 2: Know, college and played basketball.

795
00:37:12,480 --> 00:37:15,600
Speaker 3: You know Ludelson obviously like a legendary coach at the

796
00:37:15,680 --> 00:37:19,879
Speaker 3: University of Arizona. As you look back at the college game, now,

797
00:37:20,640 --> 00:37:23,440
Speaker 3: I have to think about a lot of the warnings

798
00:37:23,440 --> 00:37:27,759
Speaker 3: that you're giving with Nil with the transfer portal. How

799
00:37:27,840 --> 00:37:29,880
Speaker 3: much do you worry about sort of the state of

800
00:37:29,920 --> 00:37:33,279
Speaker 3: the college basketball business at this point, and is there

801
00:37:33,320 --> 00:37:37,160
Speaker 3: anything that we can do in your mind to ensure

802
00:37:37,239 --> 00:37:41,040
Speaker 3: that those players remain financially safe. I'm sort of leading

803
00:37:41,080 --> 00:37:43,200
Speaker 3: you here because I'm giving you some of my own

804
00:37:43,239 --> 00:37:47,880
Speaker 3: feelings obviously, like what needs to happen here to ensure

805
00:37:48,040 --> 00:37:50,680
Speaker 3: that you know everybody turns out okay?

806
00:37:50,880 --> 00:37:54,640
Speaker 5: Well, one great question, Jason. I think people sometimes like, oh, well,

807
00:37:54,680 --> 00:37:55,000
Speaker 5: why do you?

808
00:37:55,080 --> 00:37:55,600
Speaker 2: Why do you?

809
00:37:55,640 --> 00:37:58,400
Speaker 5: Why are people I wouldn't say like, for my opinion,

810
00:37:58,960 --> 00:38:03,160
Speaker 5: it's because basketball change my life. The sport changed my life.

811
00:38:03,239 --> 00:38:06,640
Speaker 5: So I care about how the sport is not only played,

812
00:38:07,040 --> 00:38:11,520
Speaker 5: but the environment in which the younger athletes are navigating.

813
00:38:11,600 --> 00:38:14,439
Speaker 5: I care about that because I know what it meant

814
00:38:14,440 --> 00:38:16,560
Speaker 5: for me and what it did for me, and I

815
00:38:16,640 --> 00:38:19,040
Speaker 5: wanted to do that for other young men and women.

816
00:38:19,440 --> 00:38:21,240
Speaker 1: I think the nil thing is scary.

817
00:38:21,280 --> 00:38:23,440
Speaker 5: I'll tell you just again from my own financial space,

818
00:38:23,480 --> 00:38:24,760
Speaker 5: my biggest worry is taxes.

819
00:38:25,239 --> 00:38:26,680
Speaker 1: Right, all these kids.

820
00:38:26,400 --> 00:38:28,240
Speaker 5: Are getting all this money, and we know the IRS

821
00:38:28,360 --> 00:38:31,160
Speaker 5: doesn't come until all the money's gone. And they're like, oh,

822
00:38:31,200 --> 00:38:32,960
Speaker 5: by the way, you owe s two hundred fifty thousand

823
00:38:32,960 --> 00:38:35,520
Speaker 5: dollars in taxes. That's the part that I want to

824
00:38:35,560 --> 00:38:39,719
Speaker 5: make sure that is being communicated. When you're getting one

825
00:38:39,760 --> 00:38:41,960
Speaker 5: hundred thousand dollars check and you're getting this and you

826
00:38:42,040 --> 00:38:44,680
Speaker 5: just you're twenty one, twenty two, and if your parents

827
00:38:44,680 --> 00:38:47,520
Speaker 5: don't come from that, like even if schools are teaching

828
00:38:47,560 --> 00:38:51,880
Speaker 5: you financial literacy, if you don't fully have experience and understand,

829
00:38:52,120 --> 00:38:53,839
Speaker 5: and then I just don't think there's enough good people

830
00:38:53,920 --> 00:38:57,040
Speaker 5: to help navigate them. Do they have the right financials advisors?

831
00:38:57,080 --> 00:39:00,280
Speaker 1: Do they have? And we know it's just littered with crooks. Actually,

832
00:39:00,320 --> 00:39:01,000
Speaker 1: because you have.

833
00:39:00,920 --> 00:39:05,120
Speaker 5: A new two hundred three hundred people that now can

834
00:39:05,160 --> 00:39:08,000
Speaker 5: get millions of dollars, that brings in all the crooks

835
00:39:08,000 --> 00:39:10,400
Speaker 5: and all the jerks and all those idiots. For me,

836
00:39:10,520 --> 00:39:13,239
Speaker 5: I think there still needs to be regulation. I think

837
00:39:13,280 --> 00:39:16,719
Speaker 5: the NCUBA they dropped the ball. They had a monopoly,

838
00:39:16,960 --> 00:39:19,759
Speaker 5: they wanted to continue using that monopoly. The Supreme Court

839
00:39:19,800 --> 00:39:22,960
Speaker 5: said okay, enough is enough, and then all the right

840
00:39:22,960 --> 00:39:26,240
Speaker 5: wheels and regulations just came off and it just became

841
00:39:26,320 --> 00:39:28,640
Speaker 5: the wild wide West. Well that's not good either. The

842
00:39:28,680 --> 00:39:30,879
Speaker 5: way the nc DOUBLEA had it before is not good.

843
00:39:31,120 --> 00:39:33,479
Speaker 5: The way it is now is not good. They need

844
00:39:33,480 --> 00:39:36,000
Speaker 5: to come up with some sort of regulation, some sort

845
00:39:36,040 --> 00:39:38,879
Speaker 5: of group that says, hey, this is what you can.

846
00:39:38,960 --> 00:39:42,360
Speaker 5: We can't have kids transferring from schools. Every single year

847
00:39:42,719 --> 00:39:44,640
Speaker 5: to try and get the highest bidder, and then all

848
00:39:44,680 --> 00:39:47,520
Speaker 5: of a sudden they don't graduate college. That's not that's

849
00:39:47,520 --> 00:39:49,880
Speaker 5: not the goal of this. And so I don't know

850
00:39:49,960 --> 00:39:52,480
Speaker 5: baseball has a good formula where if you go to college,

851
00:39:52,520 --> 00:39:54,680
Speaker 5: you got to be there for three years, even though

852
00:39:54,680 --> 00:39:57,000
Speaker 5: a team can draft you and hold your rights. There's

853
00:39:57,000 --> 00:39:59,759
Speaker 5: a lot of different things, and I think the nc DOUBLEA,

854
00:40:00,360 --> 00:40:04,520
Speaker 5: because it is a feeder for the NBA, the NBA

855
00:40:04,600 --> 00:40:07,400
Speaker 5: should have some sort of idea or work with the

856
00:40:07,480 --> 00:40:11,040
Speaker 5: NCAA is like, we don't want all of this chaos

857
00:40:11,120 --> 00:40:13,600
Speaker 5: that's going on. I love that the players are making money,

858
00:40:13,840 --> 00:40:16,560
Speaker 5: but Alex you know this, Jason, you know this. Just

859
00:40:16,560 --> 00:40:19,120
Speaker 5: because everyone's making money doesn't mean it's a good environment.

860
00:40:19,719 --> 00:40:21,920
Speaker 5: It could be a toxic environment that can lead to

861
00:40:22,000 --> 00:40:24,239
Speaker 5: things ten to fifteen years down the road.

862
00:40:25,040 --> 00:40:25,320
Speaker 2: Yeah.

863
00:40:25,360 --> 00:40:27,600
Speaker 3: Well, I mean my own view of it, you know,

864
00:40:27,680 --> 00:40:30,160
Speaker 3: having done a little bit of work around this is

865
00:40:30,480 --> 00:40:33,919
Speaker 3: candidly what we actually need and what could help solve

866
00:40:33,920 --> 00:40:34,560
Speaker 3: this problem.

867
00:40:34,640 --> 00:40:36,400
Speaker 2: And not to put more work on your shoulders.

868
00:40:36,480 --> 00:40:39,560
Speaker 3: Rich is like, I think we need more former athletes

869
00:40:39,560 --> 00:40:42,839
Speaker 3: involved in this who actually understand the rigors of it

870
00:40:42,920 --> 00:40:46,960
Speaker 3: and the traps and the cons and also the upside.

871
00:40:47,000 --> 00:40:50,719
Speaker 3: So hopefully that comes to fruition because it's it's a

872
00:40:50,719 --> 00:40:51,280
Speaker 3: tough position.

873
00:40:51,680 --> 00:40:54,960
Speaker 5: Another thing where Alex might know. Recently Arizona just left

874
00:40:55,000 --> 00:40:56,080
Speaker 5: and went to the Big twelve.

875
00:40:56,560 --> 00:40:58,239
Speaker 1: Big twelve. Yeah, Big twelve.

876
00:40:58,280 --> 00:41:00,719
Speaker 3: It's still confusing to me, right because I know and

877
00:41:01,000 --> 00:41:02,560
Speaker 3: and honestly, it could change tomorrow.

878
00:41:03,160 --> 00:41:04,080
Speaker 1: It could change tomorrow.

879
00:41:04,160 --> 00:41:06,640
Speaker 5: But the commissioner there is Brett Yormark, who used to

880
00:41:06,719 --> 00:41:08,480
Speaker 5: work in New York, used to work with the Nets,

881
00:41:08,719 --> 00:41:12,040
Speaker 5: and so yeah, he invited me to be a part

882
00:41:12,080 --> 00:41:15,080
Speaker 5: of the alumni council as a representative for Arizona. It

883
00:41:15,200 --> 00:41:18,799
Speaker 5: was myself and Jenny Finch as representatives from Arizona to

884
00:41:18,800 --> 00:41:20,640
Speaker 5: be a part of an alumni council to kind of

885
00:41:20,640 --> 00:41:24,440
Speaker 5: bring that The goal is to give that former athlete

886
00:41:24,840 --> 00:41:27,160
Speaker 5: opinion and to be in that space. So I'm not

887
00:41:27,239 --> 00:41:29,680
Speaker 5: just talking about it. I'm being about it, and I'm

888
00:41:29,719 --> 00:41:31,520
Speaker 5: trying to be a part of these panels and I'm

889
00:41:31,560 --> 00:41:34,480
Speaker 5: working these things so that I can have a positive

890
00:41:34,560 --> 00:41:36,759
Speaker 5: voice and an impact when the time does come.

891
00:41:47,960 --> 00:41:49,560
Speaker 2: All right, let's do the lightning ground.

892
00:41:49,760 --> 00:41:50,200
Speaker 1: Let's go.

893
00:41:51,280 --> 00:41:54,920
Speaker 2: Let's do it, all right, So five questions. You know

894
00:41:54,960 --> 00:41:56,600
Speaker 2: how to do this. I'll start and then now so

895
00:41:56,600 --> 00:41:57,120
Speaker 2: we'll pick it up.

896
00:41:57,160 --> 00:41:58,200
Speaker 1: All right, here we go go.

897
00:41:58,719 --> 00:42:01,040
Speaker 3: What's the best piece of ad you've ever received on

898
00:42:01,120 --> 00:42:02,160
Speaker 3: deal making your business?

899
00:42:03,200 --> 00:42:07,160
Speaker 5: Rob Mayler, one of my brothers, said, set your price

900
00:42:07,160 --> 00:42:09,560
Speaker 5: and live your life. Don't argue, don't fight on this.

901
00:42:09,680 --> 00:42:11,799
Speaker 5: If this is your number, if this is your mark,

902
00:42:12,080 --> 00:42:14,840
Speaker 5: set it. Maybe you have to adjust it at times,

903
00:42:15,000 --> 00:42:16,560
Speaker 5: but set your price and live your life.

904
00:42:16,600 --> 00:42:20,520
Speaker 4: Don't stress. Who's your dream deal making partner?

905
00:42:21,120 --> 00:42:28,680
Speaker 1: Oh that's a good one, dream deal making partner. Espn. Okay, okay.

906
00:42:29,239 --> 00:42:30,839
Speaker 2: What's the most nervous you've ever been?

907
00:42:31,280 --> 00:42:33,400
Speaker 5: Most nervous I've ever been was actually in the slam

908
00:42:33,480 --> 00:42:35,879
Speaker 5: dunk contest that I did in two thousand and four.

909
00:42:36,000 --> 00:42:36,760
Speaker 1: It was horrific.

910
00:42:36,840 --> 00:42:40,160
Speaker 5: I was terrible, but that spotlight and that was the

911
00:42:40,160 --> 00:42:42,040
Speaker 5: first you know, you've done some of these things. But

912
00:42:42,040 --> 00:42:44,080
Speaker 5: then all of a sudden, it's like, all right, Richard

913
00:42:44,160 --> 00:42:48,600
Speaker 5: jeffersonid lights go down, all of the arenas there and.

914
00:42:48,560 --> 00:42:50,799
Speaker 1: It's just like, whoa this is?

915
00:42:51,080 --> 00:42:55,920
Speaker 5: This is kind of intense, and Amari I apologize, right,

916
00:42:56,000 --> 00:42:58,360
Speaker 5: we're gonna I'm gonna tell him storry. So Mari's Sidemeyer.

917
00:42:58,440 --> 00:42:59,799
Speaker 5: We were both in the Dunk Contest and we were

918
00:42:59,800 --> 00:43:02,160
Speaker 5: sitting next week and he was even I was twenty three,

919
00:43:02,239 --> 00:43:03,920
Speaker 5: he was even younger than me, and he was like,

920
00:43:04,280 --> 00:43:05,760
Speaker 5: I don't think I've ever been so nervous.

921
00:43:05,760 --> 00:43:07,320
Speaker 1: I'm like, bro me neither. This is trippy.

922
00:43:07,480 --> 00:43:09,680
Speaker 5: This, you know, because you're still a kid, You're still

923
00:43:09,719 --> 00:43:12,120
Speaker 5: a fan. Right when you're twenty three, you can't even

924
00:43:12,160 --> 00:43:13,600
Speaker 5: believe you're in the NBA and all of a sudden

925
00:43:13,600 --> 00:43:15,839
Speaker 5: you're in the Dunk Contest that you've watched your whole life,

926
00:43:15,840 --> 00:43:18,120
Speaker 5: and you're like, yeah, this has been intense, so that

927
00:43:18,200 --> 00:43:19,359
Speaker 5: might be high high.

928
00:43:19,440 --> 00:43:20,239
Speaker 2: It's amazing.

929
00:43:20,840 --> 00:43:23,520
Speaker 4: Speaking of intents, what's your hype song before a big

930
00:43:23,560 --> 00:43:24,719
Speaker 4: meeting or negotiation?

931
00:43:25,800 --> 00:43:31,480
Speaker 5: Ooh Dreams Nightmares by meek Mail meek Mail Dreams Nightmares.

932
00:43:31,520 --> 00:43:34,600
Speaker 1: That that just is like, let's go, let's go, all right.

933
00:43:34,680 --> 00:43:36,960
Speaker 3: Last question, what's your advice for someone who wants a

934
00:43:37,000 --> 00:43:37,920
Speaker 3: career like yours?

935
00:43:38,239 --> 00:43:41,920
Speaker 5: Don't be afraid to fail, Like My confidence comes because

936
00:43:42,520 --> 00:43:45,799
Speaker 5: I have no problem taking an l getting back up

937
00:43:45,840 --> 00:43:48,800
Speaker 5: on my feed. I come from nothing. I'm from Glendale, Arizona.

938
00:43:49,120 --> 00:43:51,720
Speaker 5: My parents didn't play sports, my brothers didn't play sports.

939
00:43:51,719 --> 00:43:54,920
Speaker 5: I found basketball. I liked it believed in myself, and

940
00:43:54,960 --> 00:43:58,480
Speaker 5: then once you believed in yourself, you should just continue

941
00:43:58,480 --> 00:44:01,399
Speaker 5: doing that and whatever field or whatever thing that you do.

942
00:44:02,000 --> 00:44:04,399
Speaker 5: So that's all I've done. I don't know. I don't

943
00:44:04,440 --> 00:44:07,239
Speaker 5: have any broadcasting background, but if you've listened to this,

944
00:44:07,360 --> 00:44:10,480
Speaker 5: you know, I study people, I learn from people, I

945
00:44:10,560 --> 00:44:13,000
Speaker 5: support people and say, hey, you're doing a great job.

946
00:44:13,480 --> 00:44:15,719
Speaker 5: If you've kind of followed that blueprint over a long

947
00:44:15,760 --> 00:44:18,360
Speaker 5: period of time, in stack days and weeks and hours

948
00:44:18,360 --> 00:44:20,640
Speaker 5: and months and years, you will have success.

949
00:44:20,680 --> 00:44:23,680
Speaker 1: It's literally impossible.

950
00:44:23,200 --> 00:44:26,799
Speaker 5: To not have success, but it is possible to not

951
00:44:26,880 --> 00:44:27,680
Speaker 5: put in the work.

952
00:44:29,520 --> 00:44:32,799
Speaker 3: Well, great, great stuff. Thank you so much, Richard Jefferson.

953
00:44:33,080 --> 00:44:36,120
Speaker 3: You are a legend. We love watching and listening to you,

954
00:44:36,200 --> 00:44:38,320
Speaker 3: and it was great to go deep in your career

955
00:44:38,400 --> 00:44:40,080
Speaker 3: and get a sense of your ambition.

956
00:44:40,120 --> 00:44:40,759
Speaker 2: Thank you so much.

957
00:44:40,880 --> 00:44:43,400
Speaker 5: Thanks rich Thank you. Thank you both seriously man that

958
00:44:43,600 --> 00:44:44,560
Speaker 5: I appreciate you both.

959
00:44:53,080 --> 00:44:55,840
Speaker 3: The Deal is hosted by Alex Rodriguez and me Jason Kelly.

960
00:44:56,320 --> 00:44:59,960
Speaker 3: This episode was made by Animazarakus, Stacey Wong, and Lizzie

961
00:45:00,080 --> 00:45:03,600
Speaker 3: Philip Amy. Keen is our editor and Will Connelly is

962
00:45:03,600 --> 00:45:07,000
Speaker 3: our video editor. Our theme music is made by Blake Maples.

963
00:45:07,360 --> 00:45:11,080
Speaker 3: Our executive producers are Kelly Leferrier, Ashley Hoenig, and Brendan

964
00:45:11,160 --> 00:45:15,120
Speaker 3: neonham Sage Bauman is the head of Bloomberg Podcasts. Additional

965
00:45:15,160 --> 00:45:18,799
Speaker 3: support from Rachel Carnivale and Elena Los Angeles. Thanks so

966
00:45:18,880 --> 00:45:21,400
Speaker 3: much for listening to the deal. If you have a minute, subscribe,

967
00:45:21,440 --> 00:45:24,440
Speaker 3: rate and review our show. It'll help other listeners find us.

968
00:45:24,680 --> 00:45:26,520
Speaker 3: I'm Jason Kelly. See you next week.