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Thank you to the 0:01:12.240 --> 0:01:15.880 city of Houston. Yeah, ball out there, and then the 0:01:15.920 --> 0:01:18.080 whole city came out. Shout out to Texas. We we 0:01:18.120 --> 0:01:20.840 appreciate you. Love was definitely felt. Shout everybody. This is 0:01:20.840 --> 0:01:24.880 an exciting episode for us because we talk about, you know, 0:01:25.040 --> 0:01:27.360 business a lot, and we talk about a lot of 0:01:27.400 --> 0:01:29.760 times and just not just us in general. Like you'll 0:01:29.800 --> 0:01:33.520 read stuff, you'll hear stuff about hard decisions that have 0:01:33.600 --> 0:01:36.039 to be made in business, right, But it's. 0:01:35.959 --> 0:01:38.240 The one thing to read about something or to hear 0:01:38.280 --> 0:01:39.759 about something, but it's. 0:01:39.680 --> 0:01:41.920 Another thing to actually get it from, you know, the 0:01:42.000 --> 0:01:42.840 actual sauce. 0:01:44.000 --> 0:01:45.680 So this is this is what this is. 0:01:45.720 --> 0:01:49.800 So we got Jabartie Johnson here and history is pretty legendary. 0:01:50.040 --> 0:01:54.040 He went viral because he wrote a very interesting article 0:01:54.280 --> 0:01:57.880 about why he turned down a million dollars. Yeah, so 0:01:57.920 --> 0:02:01.840 I'm gonna give the quick backstory. So Jabari, We're going 0:02:01.880 --> 0:02:03.880 to a lot of different things. But he's a Howard, 0:02:03.920 --> 0:02:05.960 the university alumni. 0:02:09.080 --> 0:02:10.120 The red is the real. 0:02:09.960 --> 0:02:14.440 Issue, right, the real one happen shop. 0:02:17.400 --> 0:02:20.840 So he went to hotward, and then he started throwing 0:02:20.880 --> 0:02:24.720 these these R and B parties, right, and hip hop parties. 0:02:24.720 --> 0:02:26.839 At first hip hop Okay, he started throwing hip hop 0:02:26.880 --> 0:02:29.760 parties and then he noticed at the end of the party, 0:02:29.840 --> 0:02:32.400 said he would do R and B and then the 0:02:32.520 --> 0:02:35.960 R and B actually got a bigger crowd reaction than 0:02:36.080 --> 0:02:37.160 the hip hop's like the rap. 0:02:39.280 --> 0:02:41.480 It's like, if you hear that that song. 0:02:41.320 --> 0:02:44.600 The party, man, you hear that song the party, you know, 0:02:44.800 --> 0:02:45.160 I used to. 0:02:45.200 --> 0:02:46.800 I went to school in Baltimore, So that was like 0:02:46.800 --> 0:02:49.600 a legendary, like one fifty five, like put that song on. 0:02:49.720 --> 0:02:51.000 It's like that had to happen. 0:02:51.080 --> 0:02:54.280 But all right, So he started to that and then 0:02:54.280 --> 0:02:55.880 he realized attraction with the R and B. 0:02:56.360 --> 0:02:58.720 So then he started doing R and B only parties, 0:02:58.800 --> 0:03:01.600 right shows, show show that month. 0:03:03.240 --> 0:03:07.040 Y R ANDV only shows, and then that just kind 0:03:07.040 --> 0:03:10.720 of just took off, and then he started doing like 0:03:10.800 --> 0:03:12.200 bigger and bigger venues. 0:03:12.560 --> 0:03:12.760 Right. 0:03:13.000 --> 0:03:15.040 And if you're familiar with like EDM, right where we're 0:03:15.080 --> 0:03:18.920 at now with DJs and DJs, some DJs get paid 0:03:18.919 --> 0:03:23.320 more than entertainments, right, Like these DM sets they'll have 0:03:23.440 --> 0:03:26.520 like fifty thousand people come with no performance. It's just 0:03:26.560 --> 0:03:29.280 a DJ kind of like a hype man situation, and 0:03:29.320 --> 0:03:31.079 they just play the music and it's just a vibe. 0:03:31.760 --> 0:03:34.440 And he created that with the R and B. 0:03:34.800 --> 0:03:36.840 Right, So then he started as they started a company 0:03:36.920 --> 0:03:39.400 called Colors Worldwide, and then he started R and B only, 0:03:39.480 --> 0:03:43.640 which is that the R and B kind of show. 0:03:43.760 --> 0:03:46.400 It's an R and B show, right, with no performance. 0:03:46.440 --> 0:03:48.760 Sometimes you have performance, but it's not built with performance. 0:03:48.760 --> 0:03:53.880 It's just build with just the music. And that blew. 0:03:53.760 --> 0:03:58.680 Up you call it d M with a turned into 0:03:59.200 --> 0:03:59.680 music that. 0:03:59.800 --> 0:04:02.680 Is yeah, exact exactly. 0:04:02.760 --> 0:04:02.920 Yeah. 0:04:03.160 --> 0:04:05.920 And then you started going on tour and then you 0:04:05.960 --> 0:04:08.119 got offered a million dollars and you turned it down. 0:04:08.160 --> 0:04:09.720 Now you're doing festival. That's a whole lot going on. 0:04:10.600 --> 0:04:12.320 First and foremost, thank you for joining us. 0:04:14.360 --> 0:04:15.760 I'm a big fan of the podcast. 0:04:15.840 --> 0:04:18.480 Like you were saying, you got not more four times. 0:04:18.200 --> 0:04:22.760 Yeah, yeah, four times, got to uh, you know, the 0:04:22.800 --> 0:04:24.160 whole up statement. 0:04:24.440 --> 0:04:27.800 So we're gonna talk about the business. But before we 0:04:27.800 --> 0:04:29.800 were talking about the details of the business, I want 0:04:29.800 --> 0:04:31.279 to talk about the beginning because a lot of times 0:04:31.279 --> 0:04:33.599 people have ideas, right, but the hardest part for me 0:04:34.120 --> 0:04:38.240 and for anybody is the first step, right, so you 0:04:38.320 --> 0:04:40.839 had an idea that you want to start doing the shows, right, 0:04:41.600 --> 0:04:44.440 and you're young when you first started. You're still young now, 0:04:44.800 --> 0:04:47.560 but like, what's the first step that you took to 0:04:47.720 --> 0:04:50.720 get this off the ground and up and running. Yeah, so. 0:04:52.400 --> 0:04:54.440 I'll give you two first steps. I'll give you the 0:04:54.480 --> 0:04:58.760 first step of starting like just the company in general 0:04:58.760 --> 0:05:02.400 colors worldwide, and then I the step of R and 0:05:02.440 --> 0:05:07.440 B only. So I knew that I could start doing 0:05:07.520 --> 0:05:14.040 like small events because when I was at Howard, we 0:05:14.920 --> 0:05:18.080 did like a me and my friends, and I was 0:05:18.160 --> 0:05:20.360 kind of took the lead on it, but we did 0:05:20.480 --> 0:05:25.480 a party that was on a on a bus, like 0:05:25.240 --> 0:05:27.320 a like a party bus, right, And so it was 0:05:27.360 --> 0:05:29.159 like we had to get a bunch of people to 0:05:29.680 --> 0:05:32.840 essentially buy tickets. It was really to chip in on 0:05:33.000 --> 0:05:36.400 the bus price, right, And then we took you know, 0:05:36.480 --> 0:05:38.560 we had a plan and we sort of took this route. 0:05:38.560 --> 0:05:40.760 And then I was like, because I was like a filmmaker, 0:05:40.800 --> 0:05:44.120 I was like videotaping everything and I wanted to make 0:05:44.120 --> 0:05:47.000 this like cool video and I want to do this 0:05:47.120 --> 0:05:49.360 like every time we would come back for like homecoming, 0:05:49.360 --> 0:05:52.640 because homecoming is like really big Howard. That didn't pan out, 0:05:52.720 --> 0:05:54.840 but like it was like two times and then we 0:05:55.120 --> 0:05:58.960 finished it. But when I saw that, like that was 0:05:59.640 --> 0:06:01.719 like I could gather these people. I could get people 0:06:01.760 --> 0:06:05.640 to like give money to something, and at the end 0:06:05.680 --> 0:06:08.120 of the day, like it worked, and it had like 0:06:08.600 --> 0:06:10.919 that's how people they had a good time, and I 0:06:10.960 --> 0:06:13.320 had the proof to like because I made this little 0:06:13.320 --> 0:06:16.279 one minute video as like this is proof that it 0:06:16.320 --> 0:06:20.320 actually happened. I realized, like I could start to congregate 0:06:20.360 --> 0:06:25.560 people and get people to buy into an experience of mine, right, 0:06:25.960 --> 0:06:28.520 and so that's how like you know, eventually that would 0:06:28.560 --> 0:06:32.040 lead to like colors and then R and B Only. 0:06:32.200 --> 0:06:36.039 The way that started was really playing the music at 0:06:36.080 --> 0:06:38.960 the end and being like whoa and I asked the crowd. 0:06:39.040 --> 0:06:40.960 It was just that that moment I. 0:06:40.880 --> 0:06:44.280 Had like I had the opportunity to legitimate market research, 0:06:44.360 --> 0:06:46.679 right because I stopped the music and I said, hey, guys, 0:06:46.720 --> 0:06:48.800 if I just did an R and B only event, 0:06:49.080 --> 0:06:50.000 would you guys come? 0:06:50.279 --> 0:06:51.320 And the crowd erupted. 0:06:51.960 --> 0:06:53.920 They just went you know what I mean, they went crazy, 0:06:54.200 --> 0:06:57.679 And that was the proof of concept. And then I did, 0:06:57.760 --> 0:06:59.560 you know, I said, Okay, here's here's the show that 0:06:59.600 --> 0:07:01.920 I'm you know, introducing it's called R and B only, 0:07:02.880 --> 0:07:07.359 and I made it free with RSVP. And that's important 0:07:07.400 --> 0:07:10.240 because I didn't just start charging people immediately, right, Like 0:07:10.440 --> 0:07:13.240 I gave people the opportunity to come for free, but 0:07:13.360 --> 0:07:16.640 it really wasn't free. It was them giving me their 0:07:16.680 --> 0:07:18.960 email at the time. It was an opportunity for me 0:07:19.000 --> 0:07:21.440 to communicate with them in the future and let them 0:07:21.440 --> 0:07:24.040 know about my future events. And so I think that 0:07:24.240 --> 0:07:26.000 was the way to do it. And it's starting small, 0:07:26.040 --> 0:07:28.320 you know, like the first R and B only we 0:07:28.360 --> 0:07:31.920 did was in a venue that maybe held two hundred people. 0:07:32.400 --> 0:07:35.280 You know, it wasn't it wasn't like I didn't come 0:07:35.280 --> 0:07:37.679 out the gate like let's go for a thousand cap 0:07:38.200 --> 0:07:41.040 you know, a concert venue. I did it in a 0:07:41.160 --> 0:07:46.400 very very small bar, and then it grew rapidly shortly 0:07:46.440 --> 0:07:46.840 after that. 0:07:47.320 --> 0:07:49.160 Yeah, So I was just saying, like a lot of 0:07:49.160 --> 0:07:51.040 that is commendable, right, just to go back. It's like 0:07:51.320 --> 0:07:54.000 a lot of times kids think like I have to 0:07:54.040 --> 0:07:56.480 be the front of the stage, right, Like I have 0:07:56.520 --> 0:07:57.239 to be the performer. 0:07:57.360 --> 0:07:57.480 Right. 0:07:57.520 --> 0:07:59.000 You flipped that and said, like I don't have to 0:07:59.000 --> 0:08:00.640 be the performer, I just have to be the curator 0:08:00.680 --> 0:08:01.680 of the crowd, like. 0:08:01.680 --> 0:08:03.000 You are the MC on the stage. 0:08:03.040 --> 0:08:03.640 Yeah, uh huh. 0:08:03.680 --> 0:08:05.680 So my thing is like when when you realize that 0:08:05.720 --> 0:08:08.360 what type of demographics were you looking for to come 0:08:08.400 --> 0:08:09.080 to R and B only? 0:08:10.280 --> 0:08:13.840 You know, at first, I was just like, whoever wants 0:08:13.880 --> 0:08:14.680 to come to this thing? 0:08:14.840 --> 0:08:15.040 Right? 0:08:15.560 --> 0:08:18.160 And so you know, I wasn't I didn't have a 0:08:18.320 --> 0:08:21.320 specific idea of the demographic of people that I wanted 0:08:21.360 --> 0:08:25.080 in mind. What ended up happening was after six months 0:08:25.120 --> 0:08:28.480 of sort of like doing it and like starting in 0:08:28.520 --> 0:08:32.920 three cities at first, then it expanding. I started to see, okay, 0:08:32.960 --> 0:08:35.760 these are the people that liked this show, and that 0:08:36.000 --> 0:08:41.680 was primarily young. I was just say millennial black and 0:08:41.760 --> 0:08:44.160 Latino women. It really depended on the makeup of the 0:08:44.200 --> 0:08:46.800 city that we were in. But I quickly realized, like 0:08:47.400 --> 0:08:49.240 I thought that this was going to be something where, 0:08:49.880 --> 0:08:53.800 you know, men would love it because girls are coming here, 0:08:54.040 --> 0:08:57.720 and like, you know, a yeah, there's you know, if 0:08:57.920 --> 0:09:00.439 if there's a bunch of women here, men are gonna come. 0:09:00.880 --> 0:09:03.319 And we have we have a male fan. 0:09:03.160 --> 0:09:08.120 Base now, but our specific audience is definitely more female leaning, 0:09:08.200 --> 0:09:12.200 and so everything that we do within the show is 0:09:12.240 --> 0:09:13.920 with them in mind. You know what I mean, like, 0:09:14.000 --> 0:09:17.680 so now that we know who our audience is, we 0:09:17.760 --> 0:09:19.600 know how to talk to our audience. So a lot 0:09:19.600 --> 0:09:23.040 of times when you see like our voice on social 0:09:23.080 --> 0:09:25.840 media or our voice in an email, there are subtle, 0:09:26.040 --> 0:09:29.480 subtle things that make you feel like it's a woman 0:09:29.520 --> 0:09:31.760 talking to a woman. You know what I mean, because 0:09:32.000 --> 0:09:33.720 that's who the primary audience is. 0:09:34.720 --> 0:09:36.079 Now, that's dope. And now I want to go back 0:09:36.080 --> 0:09:36.760 to what you said before. 0:09:36.800 --> 0:09:38.920 It's a lot of times we over complicate things, right, 0:09:39.360 --> 0:09:41.920 business The key to business is keep it simple. So 0:09:41.960 --> 0:09:44.440 when you say, like market research, the best market research 0:09:44.480 --> 0:09:47.360 is to action market just as people. So you said, 0:09:47.720 --> 0:09:50.160 would you be interested? That's no different from going on 0:09:50.200 --> 0:09:52.559 Instagram putting a poll up in your stories. Hey if 0:09:52.559 --> 0:09:55.280 I did a live podcast, would you guys be interested? 0:09:56.840 --> 0:09:59.079 If we want to do a show about the music industry, 0:09:59.120 --> 0:09:59.880 is that a good idea? 0:10:00.520 --> 0:10:03.720 Sound off into comments like this is perfect way right. 0:10:04.000 --> 0:10:07.000 It's not a million dollars for people to do the 0:10:07.040 --> 0:10:08.240 a these analytics. 0:10:08.640 --> 0:10:11.320 You have the audience, ask some question. 0:10:11.200 --> 0:10:12.360 Yep, and you know what you know? 0:10:12.480 --> 0:10:15.880 I think that another thing that people people miss is 0:10:15.920 --> 0:10:18.800 in terms of simplicity, right, And we were just talking 0:10:18.840 --> 0:10:22.440 about this with the name of your podcast, earn your leisure, right, 0:10:22.600 --> 0:10:26.560 Like you are talking about business moves and how to 0:10:27.280 --> 0:10:30.440 earn the ability to be able to relax. Right, it's 0:10:30.520 --> 0:10:34.920 from working, right, And when you know people now, R 0:10:34.960 --> 0:10:36.600 and B Only just like kind of rolls off the 0:10:36.640 --> 0:10:39.160 tongue and so when you say it, it sounds like a brand. 0:10:39.160 --> 0:10:40.120 A lot of people know it. 0:10:40.200 --> 0:10:43.319 You know, we reach a lot of people, and you know, 0:10:43.679 --> 0:10:45.800 people were well known at this point, right. 0:10:46.440 --> 0:10:47.800 I always say like we're. 0:10:47.679 --> 0:10:50.480 Well known unknowns because like the culture knows about us, 0:10:50.679 --> 0:10:54.120 but like we're not known on like a corporate level 0:10:54.240 --> 0:10:56.080 just yet. Right, Like there's a lot of people that 0:10:56.080 --> 0:10:57.960 are still within the music industry. It's because a lot 0:10:57.960 --> 0:11:00.640 of these people are dinosaurs. But you know, I digress. 0:11:02.000 --> 0:11:04.080 But who don't know about us? But but but in 0:11:04.160 --> 0:11:06.720 the beginning for for people to be able to know 0:11:06.760 --> 0:11:10.199 about us and know what it was and easily get 0:11:10.200 --> 0:11:13.280 people to come look at the name R and B Only, 0:11:13.520 --> 0:11:15.640 it's like we just play R and B music. 0:11:17.160 --> 0:11:19.559 That's easy, no, you know what I mean? 0:11:19.600 --> 0:11:22.120 Like now, now, granted we do have like hip hop 0:11:22.200 --> 0:11:24.480 sets every once in a while to like break the 0:11:24.520 --> 0:11:26.880 monotony of just you know, R and B music up. 0:11:27.240 --> 0:11:30.439 But but yeah, it's it's it's simple. It's like, I 0:11:30.480 --> 0:11:32.680 know what this is. You know what I mean, it's 0:11:32.679 --> 0:11:38.240 not called like you know, you know, slow dance, you 0:11:38.280 --> 0:11:43.800 know whatever, you know, you know, Yes, it's unnecessarily. 0:11:43.240 --> 0:11:46.120 It's actually that's actually a really good point. You gotta 0:11:46.920 --> 0:11:49.520 give it to them where they can understand it immediately. 0:11:50.320 --> 0:11:53.400 R and B only don't actually what it is. 0:11:55.960 --> 0:11:59.439 Because you're still you're still going to get people who 0:11:59.480 --> 0:12:01.840 don't underst and what it is because the concept is 0:12:01.880 --> 0:12:04.640 so new, right, So that's another thing. It's like, you know, 0:12:05.320 --> 0:12:10.680 in our culture, we haven't had something where it's a 0:12:10.720 --> 0:12:15.000 show but there's no performance essentially, right, Like when you 0:12:15.040 --> 0:12:17.720 say a show and it's at a venue that normal, 0:12:17.920 --> 0:12:20.600 you know, artists have concerts in people are just like 0:12:20.760 --> 0:12:23.120 what is this? Oh you you you don't know how 0:12:23.120 --> 0:12:25.559 many people ask us, well, what is this? 0:12:26.040 --> 0:12:27.280 Is it a concert? Is it? 0:12:27.440 --> 0:12:27.560 This? 0:12:27.760 --> 0:12:28.280 Is it that? 0:12:28.360 --> 0:12:30.920 And it's like we have tons of videos showing you 0:12:30.960 --> 0:12:33.439 what it is. You know, we explain that it is 0:12:33.480 --> 0:12:37.439 a DJ based experience, but still people are still like, 0:12:37.920 --> 0:12:39.800 you know, a lot of people just don't are lazy 0:12:39.840 --> 0:12:41.520 and don't want to do research and you know, a. 0:12:41.559 --> 0:12:45.040 Lot of people don't have the brain because like even 0:12:45.080 --> 0:12:47.800 though our think like we put like we do events 0:12:47.800 --> 0:12:51.280 and we're like go to the event tab on our website, 0:12:51.520 --> 0:12:53.680 and people was like how. 0:12:53.520 --> 0:12:54.120 Do I register? 0:12:54.280 --> 0:12:55.400 Yo? Oh yeah, where do I go? 0:12:55.520 --> 0:12:58.960 I just said it literally in the capture and you 0:12:58.960 --> 0:13:00.200 know where you're going to be. 0:13:00.240 --> 0:13:02.640 Next, And it's it's it's to say this, it's to say, 0:13:02.840 --> 0:13:07.400 you know, people because we get those type of comments, right, So, 0:13:07.520 --> 0:13:11.200 like on our social media, you know, somebody will uh 0:13:11.440 --> 0:13:14.160 you know, they'll they'll they'll tag their friends in a 0:13:14.200 --> 0:13:16.200 comment and say like, hey, I want you to come 0:13:16.240 --> 0:13:18.960 with me to this, and then like you know, somebody 0:13:18.960 --> 0:13:21.720 will literally say like how much are tickets? And it's 0:13:21.760 --> 0:13:24.880 like you just need to click the buy tickets, you 0:13:24.920 --> 0:13:26.720 know what I mean. So, but this is the day 0:13:26.760 --> 0:13:29.800 and age we're living in, right, where like people don't 0:13:29.960 --> 0:13:34.040 want to go an extra mile and an extra inch, right, 0:13:34.760 --> 0:13:36.720 yeah it's not a mile, but they don't want to 0:13:36.720 --> 0:13:39.679 click a button. But but you know they will be 0:13:39.679 --> 0:13:41.800 weeded out, right, So like those people that won't click 0:13:41.800 --> 0:13:44.200 on the events tab for you, those those are people 0:13:44.240 --> 0:13:45.080 that you probably. 0:13:44.760 --> 0:13:46.640 Don't even want to do that anyways, you know what 0:13:46.640 --> 0:13:47.280 I mean, right. 0:13:47.200 --> 0:13:48.960 And it's the same thing for us where it's like 0:13:49.360 --> 0:13:52.040 you know, push a t set at best, you know, 0:13:52.120 --> 0:13:54.920 if you know, you know, and that's kind of how 0:13:54.920 --> 0:13:55.320 we move. 0:13:55.400 --> 0:13:55.560 You know. 0:13:55.600 --> 0:13:59.000 It's like we always say our show, there's so much 0:13:59.040 --> 0:14:01.560 content about our go out there. There's so many videos, 0:14:01.559 --> 0:14:03.080 there's so many pictures. All you got to do is 0:14:03.120 --> 0:14:06.080 go to ig TV and look or go to YouTube, 0:14:06.120 --> 0:14:11.760 Facebook that there's there's media everywhere, and you know it's 0:14:11.920 --> 0:14:13.920 but but we still even say with that being said, 0:14:13.920 --> 0:14:17.040 we still say it's just better experience than explained, you 0:14:17.080 --> 0:14:18.640 know what I mean, Like if you if you can't 0:14:18.679 --> 0:14:22.120 get it from what we've already explained, then it's cool. 0:14:22.200 --> 0:14:24.560 But you know, and then hopefully, hopefully you get there 0:14:24.600 --> 0:14:28.640 from the best marketing tool ever, which is word of mouth. 0:14:28.760 --> 0:14:29.000 You know. 0:14:29.280 --> 0:14:31.320 And the power is in the name once again. I mean, 0:14:31.360 --> 0:14:34.040 you go to LA, you tap in. The first thing 0:14:34.080 --> 0:14:36.440 you want to do is go to Rosco's Chicken and Waffles. 0:14:36.480 --> 0:14:38.440 You don't know to roscos Chicken and waffles, not knowing 0:14:38.480 --> 0:14:40.600 what they serve. They serve chicken and waffle, they serve 0:14:40.640 --> 0:14:46.000 all the stuff. But it's in the name, So all right, 0:14:46.120 --> 0:14:48.720 so now we're gonna go into We're gonna go in 0:14:48.840 --> 0:14:50.640 depth as far as the business model of where you 0:14:50.680 --> 0:14:53.520 guys are at now, because I think it's interesting. I 0:14:53.520 --> 0:14:55.640 think it's something that people can really learn from. So 0:14:55.960 --> 0:14:57.520 that's what you're gonna go into in the next segment. 0:14:59.520 --> 0:15:01.320 All right, So now we're going to go into the 0:15:01.360 --> 0:15:04.280 second segment. We're going to this is what eyl is 0:15:04.360 --> 0:15:05.960 known for and why why he loves this. 0:15:06.080 --> 0:15:09.480 We're going to go deep into the business side of things. 0:15:09.520 --> 0:15:11.920 Right. So you have a booming operation right now, right, 0:15:12.320 --> 0:15:15.680 So can we talk about the inner workings of of 0:15:16.360 --> 0:15:18.360 how it looks? Because you said something interesting, you said, 0:15:18.640 --> 0:15:20.800 you know, you're integrated vertically. You know, sometimes you're always 0:15:20.800 --> 0:15:24.200 interested in so a lot of times, well people heard that, 0:15:24.320 --> 0:15:26.600 may have heard that for the first time with Lipsey 0:15:27.480 --> 0:15:30.680 when he said I'm integrated vertically, blew it and people 0:15:30.760 --> 0:15:33.680 some people didn't fully understand what that means. So can 0:15:33.720 --> 0:15:36.240 you talk about what the vertical integration for you looks? 0:15:36.280 --> 0:15:39.280 Like? Yeah, absolutely, I mean, so vertical integration is really 0:15:39.320 --> 0:15:43.320 just like owning the whole process of your relationship with 0:15:43.360 --> 0:15:47.880 your consumer. Right, So for us, I'll break down sort 0:15:47.920 --> 0:15:51.600 of like how an artist normally would get paid from 0:15:51.600 --> 0:15:54.040 like a live show or tour experience, and then I'll 0:15:54.040 --> 0:15:56.760 break down how we sort of attacked that model and 0:15:56.800 --> 0:16:01.000 how vertical integration applies in a live space. So typically 0:16:02.000 --> 0:16:06.200 a company, e let's just say first, an artist wants 0:16:06.240 --> 0:16:06.840 to go on a tour. 0:16:07.160 --> 0:16:08.280 An artist has an agent. 0:16:08.680 --> 0:16:12.200 That agent then says, hey, this artist is going on tour, 0:16:13.000 --> 0:16:16.120 and they reach out to promoters to essentially buy maybe 0:16:16.120 --> 0:16:18.440 the whole tour, and it's just like promoted by one 0:16:18.480 --> 0:16:22.400 company or individual promoters in certain markets, right, and they 0:16:22.400 --> 0:16:25.040 buy into a tour and they give that artist a 0:16:25.120 --> 0:16:28.080 guarantee that it would be like an age or live 0:16:28.160 --> 0:16:29.000 nation is the. 0:16:28.920 --> 0:16:30.120 Two big examples of this. 0:16:31.240 --> 0:16:35.280 And the agents are people like CIA ICM companies in 0:16:35.320 --> 0:16:39.960 that realm that represent the talent. So the agent says, 0:16:40.080 --> 0:16:43.760 this artist fee is let's just say twenty thousand dollars. 0:16:44.560 --> 0:16:48.640 So that artist shows up, performs, people buy tickets, and 0:16:48.720 --> 0:16:53.280 they get their twenty thousand dollars and they leave. Right now, 0:16:54.240 --> 0:16:57.480 that's normal. But the thing that the artist doesn't benefit 0:16:57.520 --> 0:17:00.720 from with that is the consumer data as well as 0:17:00.800 --> 0:17:04.679 things like the sales of concessions, and that's like food 0:17:04.800 --> 0:17:09.600 and bar revenue. So how we flip that idea on 0:17:09.640 --> 0:17:12.159 its head is we don't ask for a guarantee for 0:17:12.200 --> 0:17:15.080 people to come to our shows. We just rent the venues, 0:17:15.440 --> 0:17:18.359 assume all the risk for the venue rental, and then 0:17:19.760 --> 0:17:23.800 we pay the venue whatever the fee is, and then 0:17:24.320 --> 0:17:28.120 we control the ticketing and when people buy the tickets 0:17:28.119 --> 0:17:31.920 from us, we retain that consumer data and we're able 0:17:31.960 --> 0:17:35.239 to remarket and talk to those people, you know, the 0:17:35.280 --> 0:17:37.640 next time we come and do a show. The thing 0:17:37.840 --> 0:17:40.359 with an artist when they come in, you know, to 0:17:40.480 --> 0:17:43.440 a venue, if they want to come back, the only 0:17:43.600 --> 0:17:45.719 the only way that they can like stay in that 0:17:45.760 --> 0:17:49.160 same venue or move to a bigger venue is essentially 0:17:49.160 --> 0:17:51.880 if they're like hot, right, So you have to remain hot, 0:17:51.920 --> 0:17:53.840 you have to have songs on the radio, you have 0:17:53.960 --> 0:17:56.480 to you know, be doing all this stuff on Instagram 0:17:56.520 --> 0:17:59.840 and social media. And with us, we don't have to 0:17:59.840 --> 0:18:01.960 have any of that. We just have to keep doing 0:18:02.000 --> 0:18:05.520 more shows essentially and build our consumer base and that 0:18:05.640 --> 0:18:07.920 just adds to the amount of people that we are 0:18:08.040 --> 0:18:11.120 able to then notify the next time that we come 0:18:11.160 --> 0:18:11.639 to the city. 0:18:11.840 --> 0:18:13.200 That was like what you were saying earlier when you 0:18:13.280 --> 0:18:16.560 were getting the RSVPs. It was free, but the data 0:18:16.680 --> 0:18:19.199 was what you really wanted because you've been collected and 0:18:19.240 --> 0:18:21.879 tell people about the events that you're doing. Yep, right 0:18:22.119 --> 0:18:25.760 now on the what you're doing now is and you 0:18:25.760 --> 0:18:27.960 said this in your article, was like when an artist 0:18:28.000 --> 0:18:30.840 is high, it's easy to you know, get booked for 0:18:30.840 --> 0:18:33.159 a show, but the maybe five ten years when they're not, 0:18:33.600 --> 0:18:36.040 they don't have the clientele to even know who their audience. 0:18:36.080 --> 0:18:38.359 They don't even know who their audience is, exactly, Like 0:18:38.400 --> 0:18:41.520 they're using all of these third party tools essentially, right, 0:18:41.880 --> 0:18:45.119 And you know we all know with Instagram, when you 0:18:45.160 --> 0:18:48.240 make a post, not every one of your followers is 0:18:48.280 --> 0:18:50.120 going to see that, right, And it's the same thing 0:18:50.119 --> 0:18:51.840 with an artist when you sell the But but it's 0:18:51.880 --> 0:18:54.960 even worse, right because like that's that's the most important 0:18:54.960 --> 0:18:57.520 people that you need to be able to communicate with. 0:18:57.560 --> 0:19:01.160 Why because those are the people that are literally paying you, right, 0:19:01.440 --> 0:19:03.960 they are the ones that are that's an actual consumer 0:19:04.280 --> 0:19:06.840 versus just a follower, Right, somebody who's paid to go 0:19:06.880 --> 0:19:09.680 and see your show. You're telling me, like, if I'm 0:19:09.680 --> 0:19:11.720 an artist and I'm not able to talk to those people, 0:19:12.200 --> 0:19:14.760 that's insane to me. But but you give it up 0:19:14.840 --> 0:19:17.400 when you take a guarantee and you allow somebody else 0:19:17.440 --> 0:19:19.680 to assume the risk. But the thing is that and 0:19:19.680 --> 0:19:25.639 and here's here's the real catches, where like, the more 0:19:26.080 --> 0:19:29.440 the more tickets that these large companies sell, right, their businesses, right, 0:19:29.920 --> 0:19:32.400 they're just building their database. So now if they have 0:19:32.800 --> 0:19:34.920 three R and B artists that they've done shows with 0:19:34.960 --> 0:19:38.119 in the past, it's like they can just market the 0:19:38.160 --> 0:19:41.479 next R and B artist to because these people are 0:19:41.520 --> 0:19:44.280 interested in this, right and they and they're just huge 0:19:44.920 --> 0:19:49.960 troths of data essentially, these these large promoters and you know, 0:19:50.000 --> 0:19:52.280 but people just think that this is the only way 0:19:52.320 --> 0:19:54.720 that it can be done because for so many years 0:19:54.720 --> 0:19:59.000 it's been done like this, and people haven't like the 0:19:59.040 --> 0:20:02.680 thing that's happened in the mus We've seen a influx 0:20:02.720 --> 0:20:06.679 of people taking a stand and becoming independent on the 0:20:06.760 --> 0:20:09.360 recorded music side, right, And so a lot of these 0:20:09.440 --> 0:20:11.840 artists that you see that they're saying like, I'm independent, 0:20:12.119 --> 0:20:13.640 you know, I don't want to sign a label deal, 0:20:13.920 --> 0:20:17.240 blah blah blah. Yes, they are independent on their maybe 0:20:17.280 --> 0:20:21.080 maybe on their recorded music. But police believe that the 0:20:21.800 --> 0:20:24.920 new record label is just like you know, the live 0:20:25.000 --> 0:20:27.040 Nations and the AEG's of the world, and like they're 0:20:27.119 --> 0:20:30.560 still in these touring deals and they're not really independent 0:20:30.600 --> 0:20:33.960 when it comes to their live operation. And again there's 0:20:33.960 --> 0:20:37.280 nothing I'm not downplaying, you know, I'm not talking bad 0:20:37.280 --> 0:20:39.080 about the ags and the live nations of the world 0:20:39.119 --> 0:20:43.719 by any means. But I think that true independence is 0:20:43.760 --> 0:20:46.000 being independent in every single. 0:20:46.200 --> 0:20:48.240 Especially especially if that's where most of the money is 0:20:48.280 --> 0:20:50.159 coming from. Like they're not taking as much money from 0:20:50.160 --> 0:20:52.760 the rest you're making it from when you tour, right, 0:20:52.800 --> 0:20:55.040 So thinking of the long term play where it's like, 0:20:55.080 --> 0:20:56.920 you know what, I could take this up for money 0:20:56.920 --> 0:20:59.639 now or long term. I can get the data and 0:20:59.680 --> 0:21:01.760 now I know my fan base going ten to fifteen, 0:21:01.800 --> 0:21:04.200 maybe twenty years, but I can still perform in these cities. 0:21:04.240 --> 0:21:05.600 Absolutely the value is in it. 0:21:05.680 --> 0:21:07.640 I don't think people I don't even want to brush 0:21:07.680 --> 0:21:10.000 over this because it's I don't think people fully understand 0:21:10.000 --> 0:21:14.320 how valuable data is. Facebook's just had the biggest settlement 0:21:14.840 --> 0:21:19.480 of fine in like the history of everything, and they'll 0:21:19.520 --> 0:21:22.680 take that because everybody knows what happened. They took it information. 0:21:22.720 --> 0:21:26.119 But that's how valuable your information is. It's a reason 0:21:26.160 --> 0:21:27.800 why when you sign up to all of these things. 0:21:27.840 --> 0:21:29.800 They act for your day of birth, to ask where 0:21:29.840 --> 0:21:33.880 you live. They they this is like solid goal, right 0:21:33.880 --> 0:21:36.480 because now they can market to you forever. 0:21:37.119 --> 0:21:39.119 They can market to you forever. They know your likes. 0:21:39.320 --> 0:21:41.320 Now, they can figure out what kind of music you 0:21:41.320 --> 0:21:44.040 listen to, what kind of clothes you wear, every single 0:21:44.080 --> 0:21:46.720 thing that and it's like a lifetime as opposed to 0:21:46.800 --> 0:21:51.919 you go into a store and you buy candy. Right now, 0:21:52.760 --> 0:21:54.800 the only way of doing business is to say, okay, 0:21:55.000 --> 0:21:57.359 you brought that candy. I need you to come into 0:21:57.359 --> 0:21:59.959 the store every week, every day for me to make 0:22:00.080 --> 0:22:00.960 money off of you. 0:22:01.040 --> 0:22:01.240 Right. 0:22:01.320 --> 0:22:03.520 The new ways to say, okay, you brought that candy, 0:22:04.280 --> 0:22:06.280 but when you brought the candy, I made you fill 0:22:06.320 --> 0:22:11.000 out a form. So now I'm text messaging you pictures 0:22:11.400 --> 0:22:12.640 of chocolate bars. 0:22:13.640 --> 0:22:14.879 And you know what. 0:22:15.320 --> 0:22:17.920 Another point to make as as you know, if any 0:22:17.960 --> 0:22:21.160 marketers are listening to this, right, not not just consumers. 0:22:21.200 --> 0:22:24.439 But it's like, because data is so valuable, you need 0:22:24.480 --> 0:22:26.080 to treat it as such. You need to treat it 0:22:26.160 --> 0:22:30.800 as a precious thing. And you can't over extend. You know, 0:22:31.160 --> 0:22:33.680 you're welcome and your ability to market to people right, 0:22:33.880 --> 0:22:36.240 just because you have all this data. For instance, SMS 0:22:36.280 --> 0:22:38.879 with us is huge, right, Like being able to text 0:22:39.160 --> 0:22:41.040 our fan base and let them know when tickets are 0:22:41.080 --> 0:22:44.480 seale are on sale, that's a huge thing. But we 0:22:44.560 --> 0:22:47.200 don't send many text messages because it's intrusive, you know 0:22:47.200 --> 0:22:50.160 what I mean. And if you send a text message 0:22:50.160 --> 0:22:54.600 to people you know too frequently, they will quickly unsubscribe 0:22:54.600 --> 0:22:57.359 from that, right, and and and the and the data 0:22:57.440 --> 0:23:00.639 that is so valuable and important will actually become meaningless 0:23:00.720 --> 0:23:04.119 if you abuse it. So you know, this is the 0:23:04.760 --> 0:23:08.000 thing that people need to understand, Like wild data is valuable, 0:23:08.240 --> 0:23:10.160 it's very important not to abuse that data. 0:23:10.400 --> 0:23:13.240 Yeah, and you don't have to guess because like I said, 0:23:13.240 --> 0:23:16.480 now you can reach out to people and as opposed, 0:23:16.560 --> 0:23:18.480 they might not ever come back to your candy store. 0:23:18.520 --> 0:23:20.679 But that doesn't mean that they can't buy candy, right, 0:23:20.680 --> 0:23:22.360 They don't have to physically be there now. They can 0:23:22.480 --> 0:23:24.240 order it over the mail, or they can order it online. 0:23:24.280 --> 0:23:25.560 They can do a lot of different things. So this 0:23:25.640 --> 0:23:27.760 is why data is so important. And if you think 0:23:27.800 --> 0:23:30.160 about it, it's something that you said to us off 0:23:30.160 --> 0:23:32.600 camera that made a lot of sense, Like even in iTunes, 0:23:32.640 --> 0:23:35.640 like you might sell you might stream a billion records, 0:23:35.880 --> 0:23:38.840 you don't know who's one of those persons that actually 0:23:38.840 --> 0:23:41.640 brought it, right, Like think about that, Like Drake probably, 0:23:41.640 --> 0:23:42.800 I think he broke the streaming record. 0:23:43.000 --> 0:23:43.600 How many records of. 0:23:43.600 --> 0:23:45.680 The stream he did a billion in the first week. 0:23:46.000 --> 0:23:49.639 How many of those people does he actually have relationships with? 0:23:49.920 --> 0:23:50.040 Right? 0:23:50.600 --> 0:23:54.640 Right, that's a billion? Like that's crazy, right, use the computers. 0:23:54.240 --> 0:24:00.760 Right yeah, yeah, Well that's a different conversation. So it's 0:24:00.800 --> 0:24:04.080 like I would rather actually have a million people or 0:24:04.119 --> 0:24:08.280 one hundred thousand people's information absolutely, then one hundred million people. 0:24:08.320 --> 0:24:08.800 I don't know. 0:24:09.280 --> 0:24:11.679 It's the same thing right with us, right, Like you know, 0:24:12.280 --> 0:24:14.600 I'm not going to share our like how many emails 0:24:14.600 --> 0:24:17.120 and phone numbers we have, right, but I will say 0:24:17.960 --> 0:24:21.679 it's it's multiple times how many followers we have on 0:24:21.720 --> 0:24:26.520 instagrams more, way, more, way more. We like this is 0:24:26.520 --> 0:24:29.720 why you know, when like I said, we're kind of 0:24:29.720 --> 0:24:32.359 like sleeping giants, right, because like we may have fifty 0:24:32.400 --> 0:24:35.159 something thousand followers on the R and B only Instagram page, 0:24:35.480 --> 0:24:37.600 but boy, when you look at that email and phone 0:24:37.680 --> 0:24:42.200 number list, you know, you'd be surprised. And that's that's 0:24:42.320 --> 0:24:47.200 essentially how we build our consumer, our relationship, and that's 0:24:47.200 --> 0:24:49.800 how we'll continue to grow is by directly having a 0:24:49.840 --> 0:24:52.160 relationship versus having a relationships. 0:24:52.280 --> 0:24:54.640 I think you coined the term on your audience. 0:24:54.800 --> 0:24:55.760 Yeah, on your audience. 0:24:55.840 --> 0:24:56.720 It was like you have that. 0:24:57.320 --> 0:25:01.320 Direct line of communication with the people who are absolutely. 0:25:01.480 --> 0:25:02.440 So all right. 0:25:02.480 --> 0:25:05.160 And then as far as the monetary side, you guys 0:25:05.160 --> 0:25:08.040 put up all the financial so you can talk about that. 0:25:08.080 --> 0:25:09.520 You talk about that off camera two. That's a little 0:25:09.560 --> 0:25:13.000 different than the regular touring model. Yeah, yeah, yeah, absolutely so. 0:25:13.480 --> 0:25:15.120 I mean, and it's a lot of risk, right, so, 0:25:15.160 --> 0:25:17.240 like think about like I mean, certain venues that we 0:25:17.359 --> 0:25:20.760 play in. They may cost ten twenty thirty grand to 0:25:21.200 --> 0:25:25.600 rent these venues, right, so imagine if you're doing a tour, right, Like, 0:25:25.640 --> 0:25:28.160 that's a lot of upfront capital. And with a lot 0:25:28.160 --> 0:25:32.679 of these companies that own the rooms, you don't have 0:25:32.760 --> 0:25:36.280 to put the whole money up front, but sometimes it's half, 0:25:36.359 --> 0:25:39.360 you know, or sometimes it's a quarter. And so when 0:25:39.359 --> 0:25:43.200 you're talking about thirty shows average of twenty to thirty 0:25:43.280 --> 0:25:45.920 thousand dollars rentals, you know what I mean, Like, this 0:25:46.000 --> 0:25:49.320 can get to be a lot of upfront capital that's 0:25:49.320 --> 0:25:52.400 going out and you have to plan these things way 0:25:52.520 --> 0:25:57.119 in advance, right, sometimes six months, sometimes eighteen months, depending 0:25:57.160 --> 0:25:59.760 on how big the show is and how the availability 0:25:59.800 --> 0:26:02.440 looks for something in a in a marketplace, because I'm 0:26:02.480 --> 0:26:06.359 not just competing with you know, people in like the 0:26:06.480 --> 0:26:08.639 R and B space, right, these are the venues that 0:26:08.760 --> 0:26:11.840 everybody tours in. Right, So I'm competing with the rock 0:26:11.880 --> 0:26:14.160 acts that want to come and book shows there. I'm 0:26:14.160 --> 0:26:16.760 competing with the rap acts, the hip hop acts, the 0:26:17.240 --> 0:26:20.479 R and B X or anybody that's in the live space. 0:26:20.800 --> 0:26:23.160 That's who I'm competing with in terms of like holds 0:26:23.160 --> 0:26:23.800 on venues. 0:26:24.160 --> 0:26:25.960 So you know, you. 0:26:25.960 --> 0:26:29.480 Have to it's it's it's a it's a it's a 0:26:29.600 --> 0:26:33.159 capital upfront business that you don't really see the money 0:26:34.200 --> 0:26:37.200 until it comes back. Because then here's another thing that happens. 0:26:37.800 --> 0:26:40.840 A lot of people are wait last minute to buy 0:26:40.840 --> 0:26:42.640 a ticket to a show. Like think about the last 0:26:42.640 --> 0:26:44.520 time you all might have went to something, right, you 0:26:44.600 --> 0:26:46.359 might you might have said, oh, this thing is happening 0:26:46.359 --> 0:26:48.840 in this weekend, So I'm gonna get a ticket this weekend. 0:26:48.960 --> 0:26:50.720 I mean here in New York, it's like these guys 0:26:50.920 --> 0:26:52.760 they know, like when I get tickets, I'm like the 0:26:52.760 --> 0:26:54.760 first guy in line, because I know they're gonna sell 0:26:54.800 --> 0:26:56.840 out fast, but that can't do it. 0:26:56.840 --> 0:26:57.720 That that's interesting. 0:26:57.920 --> 0:27:00.880 So as far as to say, okay, you're you're you're 0:27:00.920 --> 0:27:03.280 a promoter, right, you're promoting your own events, but you're 0:27:03.280 --> 0:27:04.040 a promoter. 0:27:04.240 --> 0:27:07.120 I wouldn't say we're a promoter. But so I mean 0:27:07.560 --> 0:27:10.159 that's so that's another thing, right, Like in terms of 0:27:10.160 --> 0:27:13.840 the vertical integration, it's like we are the people that 0:27:13.880 --> 0:27:17.040 are actually like producing the event, where the talent for 0:27:17.160 --> 0:27:21.120 the event, we also market this show. So that's an aspect, 0:27:21.320 --> 0:27:21.639 you know what I. 0:27:21.680 --> 0:27:25.119 Mean and what I was going with that as far 0:27:25.200 --> 0:27:28.680 as marketing, right, so promoting marketing, how do you want 0:27:28.680 --> 0:27:30.960 to phrase it? You you you put it out there 0:27:31.000 --> 0:27:33.720 for the public, right, what's the ratio that you look for? 0:27:33.760 --> 0:27:36.960 Okay, the first week I need to have the tickets. 0:27:36.960 --> 0:27:38.879 So that's a great question going into I need to 0:27:39.280 --> 0:27:40.880 like when do you start to like this is looking 0:27:40.880 --> 0:27:43.200 a little shaky, like yeah. 0:27:43.400 --> 0:27:45.760 You know, you know, oh yeah, I mean there's been 0:27:45.760 --> 0:27:48.520 a few shows cancels man shout out to Myrtle Beats, 0:27:48.520 --> 0:27:49.160 South Carolina. 0:27:49.200 --> 0:27:50.840 We love, we love everybody in South Carolina. 0:27:50.920 --> 0:27:53.119 Yeah, but Yugus has got to buy tickets. 0:27:54.480 --> 0:27:58.479 So essentially the way I can I can I can 0:27:58.520 --> 0:28:01.040 phrase it because everybod every place is different, right, some 0:28:01.080 --> 0:28:04.479 places you go to you might sell you know, in 0:28:04.520 --> 0:28:06.520 the in the in the first day when it goes 0:28:06.600 --> 0:28:10.480 on sale, which is the most important day, it might 0:28:10.520 --> 0:28:12.480 it might sell like you know, you might sell ten 0:28:12.520 --> 0:28:14.159 percent of the venue. You might sell five percent of 0:28:14.160 --> 0:28:16.119 the venue. But that show actually may be a sellout 0:28:16.119 --> 0:28:18.359 by the time doors open. You just you know, it 0:28:18.400 --> 0:28:22.080 just depends. But I think if you do sell on 0:28:22.160 --> 0:28:24.560 an on sale, the term is on sale, right, like 0:28:24.560 --> 0:28:26.320 you have an announce. The way this works is you 0:28:26.320 --> 0:28:28.040 have an announce and you have an on sale. So 0:28:28.119 --> 0:28:30.520 typically we announce shows on a Monday, and then we 0:28:30.520 --> 0:28:33.400 actually go on sale on a Friday. So it gives 0:28:33.400 --> 0:28:35.879 people that window to sort of like register for a 0:28:35.920 --> 0:28:39.440 pre sale, and you incentivize people to buy tickets early. 0:28:39.760 --> 0:28:43.000 So when a ticket goes on sale, that's typically the 0:28:43.080 --> 0:28:45.959 cheapest price that that that that that ticket will be 0:28:46.200 --> 0:28:49.560 and you're rewarding people for committing to the show early. 0:28:49.920 --> 0:28:52.840 And so the amount that you I feel like, you know, 0:28:52.920 --> 0:28:55.200 any event producer would want to be at maybe you're 0:28:55.240 --> 0:28:57.680 looking at Yeah, if you're at like fifty percent. That's great, 0:28:57.800 --> 0:28:59.520 you know what I mean. I feel like that's when 0:28:59.520 --> 0:29:02.720 we do numbers like that, we know that at what 0:29:02.840 --> 0:29:04.760 date the concet? 0:29:04.880 --> 0:29:07.280 Yeah, or out? Yeah, like the first forty eight hours. 0:29:07.440 --> 0:29:10.320 That's that's kind of how you know, like the show's 0:29:10.440 --> 0:29:12.200 on pace to sell out, you know what I mean. 0:29:13.440 --> 0:29:16.040 But yeah, then if you have a bad on sale, 0:29:16.120 --> 0:29:20.080 and we've had plenty of those before we got good 0:29:20.080 --> 0:29:22.880 at marketing, uh, you know, you might be at like 0:29:23.080 --> 0:29:25.880 ten percent, five percent, and then you're like, wow, it's 0:29:25.920 --> 0:29:28.120 going to be an uphill battle to sell the rest of. 0:29:28.080 --> 0:29:31.480 These twenty sixteen right, R and B. Only that's when 0:29:31.480 --> 0:29:34.040 it launches, right, Yeah, that's what How many shows? How 0:29:34.040 --> 0:29:36.240 many venues were you guys looking at in that first year? 0:29:36.320 --> 0:29:40.640 In that year we did, uh I think we did 0:29:40.680 --> 0:29:44.680 thirty something, maybe maybe thirty five, and then in two thousand, 0:29:45.680 --> 0:29:48.880 uh no, no, maybe we did. Know twenty sixteen we 0:29:48.920 --> 0:29:52.080 probably did twenty, and then the next year we probably 0:29:52.080 --> 0:29:57.240 did in the thirties, and then last year twenty eighteen. 0:29:57.120 --> 0:29:58.600 We did sixty seven. 0:29:58.720 --> 0:30:00.960 Yeah, so can we all right, So we talked about 0:30:00.960 --> 0:30:02.240 it as far as you guys, you put up the 0:30:02.280 --> 0:30:05.000 money yourself. Right, So obviously it's more of a risk, 0:30:05.040 --> 0:30:06.960 but you get more of reward also, right, definitely. So 0:30:07.000 --> 0:30:10.080 as far as the revenue, what is your revenue look 0:30:10.160 --> 0:30:12.720 like different from others? Like how like you get different 0:30:13.120 --> 0:30:16.320 parts that are regular person that's doing an event wouldn't 0:30:16.360 --> 0:30:17.560 get by not putting out. 0:30:17.840 --> 0:30:21.680 Yeah, I mean, so you know, I got a shout 0:30:21.680 --> 0:30:25.080 out Live Nation. They're they're they're huge. Uh, they're they're 0:30:25.080 --> 0:30:27.160 not investors in our company, but we work with them 0:30:27.240 --> 0:30:30.360 a lot, and we have a very unique and incredible 0:30:30.400 --> 0:30:34.640 relationship with them, and so yeah, you know we we 0:30:35.240 --> 0:30:39.560 there's sometimes where we participate in bar revenue from certain venues. 0:30:39.640 --> 0:30:39.840 Right. 0:30:40.280 --> 0:30:43.800 Uh, there's certain times where uh, and that's just not 0:30:43.880 --> 0:30:46.160 just Live Nation. That's just across the board. Some some 0:30:46.360 --> 0:30:49.640 venues that uh that we're doing shows and some some 0:30:49.640 --> 0:30:50.600 sometimes we don't write. 0:30:50.680 --> 0:30:52.440 Sometimes a venue might. 0:30:52.320 --> 0:30:56.600 Be so in demand that they know there that they 0:30:56.640 --> 0:30:59.600 can sort of like offer this kind of deal and 0:30:59.680 --> 0:31:03.640 like give you anything from the bar. Some venues we 0:31:03.760 --> 0:31:09.520 participate in, uh parking, you know, concessions, which is food 0:31:09.520 --> 0:31:13.280 and beverage sales as well as tickets. 0:31:13.360 --> 0:31:16.760 Right, Like that's something that artists don't get most of the. 0:31:18.320 --> 0:31:21.240 King No, no, no, I mean you you the ones 0:31:21.240 --> 0:31:25.320 that do are probably like you know, they're so big, 0:31:25.600 --> 0:31:28.320 like the Taylor Swifts of the world, maybe the Beyonces 0:31:28.360 --> 0:31:31.840 of the world. Yeah, because it's something that a lot 0:31:31.840 --> 0:31:35.160 of artists. Here's the thing, there are not many artists 0:31:35.160 --> 0:31:37.760 that are producing their own shows. There are not many 0:31:37.840 --> 0:31:41.000 artists that are putting up the capital to do a show. 0:31:41.280 --> 0:31:43.560 They're just getting a guarantee, you know what I mean, 0:31:43.640 --> 0:31:46.560 So like they're not their agents are not even asking 0:31:46.640 --> 0:31:47.680 for some of these things. 0:31:47.840 --> 0:31:50.480 I remember a few years ago, I think, uh, Beyonce 0:31:50.560 --> 0:31:53.360 did a deal with Pepsi and they sponsored the entire tour. 0:31:53.440 --> 0:31:56.040 I think it was the title yea when when she 0:31:56.400 --> 0:31:58.440 was starting to do the baseball stadium. Yeah, I think 0:31:58.440 --> 0:32:00.440 she had just did the Super Bowl. They sponsored her 0:32:00.920 --> 0:32:03.640 Mars and then they did the tour. So like that's 0:32:03.680 --> 0:32:06.480 an example of where yeah, that's sponsorship. They're sponsoring the 0:32:06.600 --> 0:32:09.560 entire tour. So maybe she's like I went to a 0:32:09.600 --> 0:32:11.160 few of their shows and it was like people, don't 0:32:11.200 --> 0:32:13.040 they forget about those calls like when you buy food 0:32:13.040 --> 0:32:14.960 at the venue, Yeah, when you pay forty dollars to 0:32:15.040 --> 0:32:17.880 park at the venue, all these things emerch at. 0:32:17.760 --> 0:32:19.680 The merch at Yeah, and a lot of times when 0:32:20.040 --> 0:32:21.320 artists do do a merch. 0:32:22.720 --> 0:32:24.960 This episode is brought to you by P and C Bank. 0:32:25.360 --> 0:32:28.120 A lot of people think podcasts about work are boring, 0:32:28.320 --> 0:32:32.200 and sure they definitely can be, but understanding a professionals 0:32:32.240 --> 0:32:35.520 routine shows us how they achieve their success little by little, 0:32:35.880 --> 0:32:39.520 day after day. 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So 0:34:34.280 --> 0:34:36.920 check us out on pg dot com for slash, Real 0:34:37.000 --> 0:34:42.320 Talk and all other streaming platforms. 0:34:44.080 --> 0:34:47.960 And and they're buying merch at a venue. Typically the 0:34:48.040 --> 0:34:50.680 venues taking some of that percentage, right, Usually it's anywhere 0:34:50.719 --> 0:34:53.560 between like thirty and ten percent that the venue is 0:34:53.560 --> 0:34:57.239 getting just to allow you to sell merch in there. Yeah, 0:34:57.280 --> 0:35:02.120 which is another important reason why owning the data is important, right, 0:35:02.160 --> 0:35:05.440 because if you have a store that you can sell online, 0:35:05.680 --> 0:35:07.840 and you know, these people have came to your show, 0:35:08.080 --> 0:35:10.120 but you had the data to talk to them and say, hey, 0:35:10.239 --> 0:35:12.000 if you didn't get much of the show, you can 0:35:12.000 --> 0:35:14.680 get it online on my online store, and you're not 0:35:14.760 --> 0:35:17.960 having to pay a venue a certain cut of you know, 0:35:18.120 --> 0:35:18.640 that money. 0:35:18.800 --> 0:35:20.480 Brian Leslie has something you're familiar with. 0:35:20.560 --> 0:35:23.400 Yeah, of course with us. What's the phone app? 0:35:23.920 --> 0:35:25.000 He actually reached out to me. 0:35:25.239 --> 0:35:28.359 We had communicated in DM shout out to him, but yeah, 0:35:28.400 --> 0:35:31.160 he has superphone, right, Yeah, he has something similar to that. 0:35:31.239 --> 0:35:33.040 So do you think that this is what we're headed? 0:35:33.080 --> 0:35:36.000 As far as like you, everybody's on the wave of 0:35:36.040 --> 0:35:40.160 owning your masters and being independent. That's pretty much established now, 0:35:40.200 --> 0:35:42.400 even though a lot of people still don't own their masters. 0:35:42.400 --> 0:35:44.839 But at least that's kind of the narrative is out there, right, 0:35:45.360 --> 0:35:47.640 But not a lot of people are talking about this. 0:35:47.760 --> 0:35:50.279 What you're talking about owning your information, owning your data. 0:35:50.800 --> 0:35:52.080 You think that's like the next wave. 0:35:52.320 --> 0:35:52.880 I hope it is. 0:35:52.920 --> 0:35:55.160 And I'm trying to be a person that champions that 0:35:55.360 --> 0:35:58.120 right and that like helps people do that. I mean, 0:35:58.200 --> 0:36:00.880 one thing that I want to start doing is producing 0:36:00.960 --> 0:36:04.799 tours for other artists, but using this model that we have, right, 0:36:04.840 --> 0:36:07.719 so like maybe it's we come in with you know, 0:36:08.200 --> 0:36:09.920 or maybe it's not even a tour, right, maybe it's 0:36:09.960 --> 0:36:12.719 just a festival or one show that we help an 0:36:12.800 --> 0:36:15.279 artist do and so that they can see, like, hey, 0:36:16.120 --> 0:36:18.480 instead of letting, you know, some other person do it, 0:36:18.880 --> 0:36:21.640 like we can share the data, you know what I mean, 0:36:21.719 --> 0:36:24.360 Like and you can actually own the data that you know, 0:36:24.800 --> 0:36:27.799 the five thousand tickets you sell. It would be nice 0:36:27.840 --> 0:36:29.680 to like talk to those people again, you know what 0:36:29.719 --> 0:36:31.000 I mean, And like you kind of have to do 0:36:31.040 --> 0:36:33.440 it in small steps to show people because like a 0:36:33.480 --> 0:36:35.799 lot of people don't realize the importance of it right now. 0:36:37.000 --> 0:36:39.719 But here's another thing that it takes. The reason why 0:36:39.800 --> 0:36:46.160 we've seen this movement towards independence in music and recorded 0:36:46.239 --> 0:36:50.040 music is because the cost of creating the music has 0:36:50.080 --> 0:36:53.960 gone down so significantly right. It still costs a lot 0:36:53.960 --> 0:36:56.800 of money to produce a show for five thousand people 0:36:56.880 --> 0:36:59.200 or two thousand people or one thousand people. Right, there's 0:36:59.239 --> 0:37:01.319 a lot of upfront costs that you have to put out. 0:37:02.640 --> 0:37:04.759 And and that's the thing, Like you can make a 0:37:04.800 --> 0:37:07.560 song for next to nothing right now, you can't produce 0:37:07.760 --> 0:37:10.400 a tour, let alone one event for next to nothing, 0:37:10.520 --> 0:37:13.759 right And so it's this is all a question of risk, right, 0:37:13.920 --> 0:37:19.520 Like I was just uh, really willing to risk all 0:37:19.520 --> 0:37:22.439 of my personal capital because what I I I knew 0:37:22.440 --> 0:37:24.919 that the idea I had was going to work out, 0:37:24.960 --> 0:37:29.280 and I was so I just believed in the idea 0:37:29.480 --> 0:37:32.160 so much, and I was so passionate about this thing. 0:37:32.680 --> 0:37:34.920 But you know a lot of people are not willing 0:37:34.920 --> 0:37:37.080 to bet on themselves when it comes to money. 0:37:37.239 --> 0:37:38.799 And that's that's what's gonna. 0:37:38.520 --> 0:37:41.000 You know, and approach you to you just kept flipping, right, like, yeah, 0:37:41.840 --> 0:37:44.760 flip the profit, put it back in, put the profit 0:37:44.840 --> 0:37:45.160 back in. 0:37:45.280 --> 0:37:47.560 Then you just get absolutely absolutely. I mean to this day, 0:37:47.600 --> 0:37:50.920 I still don't pay myself, you know, a salary. I 0:37:51.000 --> 0:37:54.760 pay my staff, you know, well before I take any money. 0:37:55.560 --> 0:37:58.640 And that's just that's just you know, I invest into 0:37:59.080 --> 0:38:03.600 office space. I invest into production, I invest into people, 0:38:04.160 --> 0:38:08.680 you know, I invest into yeah, like talent, you know 0:38:08.719 --> 0:38:10.359 what I mean. And when I say talent, I don't 0:38:10.360 --> 0:38:13.120 mean just artists, right, I mean like employees and people 0:38:13.160 --> 0:38:17.759 who are going to help the operation grow because me 0:38:17.920 --> 0:38:22.680 taking money out and you know, buying myself something nice. 0:38:23.440 --> 0:38:25.759 You know, money is. I look at money as like 0:38:26.239 --> 0:38:29.600 a tool, right, Like money is. They're like workers. Every 0:38:29.600 --> 0:38:32.319 dollar is like a little small worker that can can 0:38:32.400 --> 0:38:36.160 build and turn into more dollars and turn into more opportunities. 0:38:36.440 --> 0:38:39.560 But you have to put those dollars to work. If 0:38:39.560 --> 0:38:42.680 you just are buying something like you know, because you 0:38:42.719 --> 0:38:47.560 want to reward yourself, that doesn't necessarily it's that value 0:38:47.560 --> 0:38:49.120 is just gone the opportunity. 0:38:49.360 --> 0:38:51.359 It's all about mindset. Once you start to realize, once 0:38:51.400 --> 0:38:53.879 you start to look at money like that, you will 0:38:53.960 --> 0:38:56.279 never really want to buy nine. It's like it's like 0:38:56.360 --> 0:38:57.560 once you really start to look at it like that, 0:38:57.600 --> 0:38:59.680 when you start to understanding like that, right, because it's like, Okay, 0:38:59.719 --> 0:39:02.000 I can by this thirty thousand dollars rolex, but that 0:39:02.080 --> 0:39:04.440 thirty thousand dollars rolls is going to cost me one 0:39:04.520 --> 0:39:06.560 hundred and twenty thousand dollars, like you know what I'm saying, 0:39:06.600 --> 0:39:09.760 because because ultimately that thirty thousand could have got flipped 0:39:09.760 --> 0:39:13.040 four times in two years one year, So then you 0:39:13.120 --> 0:39:15.839 become you got really got it. You gotta be careful because, 0:39:15.840 --> 0:39:16.920 like I say, now you can get to a point 0:39:16.920 --> 0:39:18.400 where you don't never want to spend money because it's 0:39:18.400 --> 0:39:20.640 like I'm putting everything back in but I wanted to. 0:39:20.680 --> 0:39:23.279 Actually I want to ask you one question. Also, have 0:39:23.360 --> 0:39:24.920 you did you ever get bank financing? 0:39:25.520 --> 0:39:29.440 So I've a I've always taken out like loans and stuff, right, 0:39:29.719 --> 0:39:33.480 like bank loans. Yeah, well not from traditional banks but 0:39:33.480 --> 0:39:35.959 like more like startup company banks and stuff like that. 0:39:37.200 --> 0:39:39.800 And yeah, even now we have you know, various loans 0:39:39.800 --> 0:39:41.360 and stuff, and we have a we do have a 0:39:41.400 --> 0:39:45.920 deal with Live Nation that is not it's financing, but 0:39:45.960 --> 0:39:47.319 it's just essentially a loan. 0:39:47.480 --> 0:39:48.799 It's like, let me actually, let me ask you a 0:39:48.840 --> 0:39:51.799 question because this is something that we ain't come I 0:39:51.840 --> 0:39:54.600 just thought about it. But at what point were you 0:39:54.719 --> 0:39:57.120 able to get a bank loan or a line of credit? 0:39:57.120 --> 0:39:58.759 This is something that entrepreneur It all comes down to 0:39:58.800 --> 0:40:01.560 funding money that we well a lot of businesses don't 0:40:01.560 --> 0:40:03.239 get off the ground, especially in our communities that they 0:40:03.239 --> 0:40:03.759 don't have money. 0:40:03.800 --> 0:40:04.719 They absolutely they can't. 0:40:04.760 --> 0:40:06.720 One probably we're gonna talk about funding the next episode, 0:40:06.719 --> 0:40:08.839 the next edition, I mean the next segment. But I 0:40:08.840 --> 0:40:11.400 want to talk about that right now. When were you 0:40:11.440 --> 0:40:14.680 able to secure a relationship with a bank to even 0:40:14.719 --> 0:40:19.120 get alan just I don't the first loan, so. 0:40:19.160 --> 0:40:21.839 You know, it wasn't banks first, I was using I 0:40:21.880 --> 0:40:23.960 was using my American Express card. 0:40:23.800 --> 0:40:24.880 Like a bank. 0:40:25.760 --> 0:40:29.080 Yeah, like so so that is how you know, I 0:40:29.160 --> 0:40:31.799 was building my credit on there. And I was just like, 0:40:32.560 --> 0:40:35.440 you know, using that forty five day window to like 0:40:35.640 --> 0:40:37.560 flip and make money, you know what I mean. So 0:40:37.640 --> 0:40:39.399 like once I once I started again to a point 0:40:39.440 --> 0:40:42.320 where I needed like serious capital, I was just like, okay, 0:40:42.560 --> 0:40:45.880 we got to use this American Express and like hopefully 0:40:45.960 --> 0:40:48.600 we have another event that happens, and then this money 0:40:48.600 --> 0:40:51.120 from this event will pay this American Express bill and 0:40:51.160 --> 0:40:53.640 then to move forward and keep putting holds on venues 0:40:53.680 --> 0:40:57.600 like and that's it. And then the American Express, me 0:40:57.680 --> 0:41:00.640 being building the credit on there, was able to get 0:41:00.640 --> 0:41:02.759 me like other credit cards and that type of thing. 0:41:02.800 --> 0:41:06.440 So I the way that I funded the business initially 0:41:06.960 --> 0:41:11.560 was capital from credit cards and like paying those back 0:41:11.680 --> 0:41:13.600 as fast as I could, and then just. 0:41:13.560 --> 0:41:16.239 The money that was being generated from the actual show. 0:41:16.320 --> 0:41:18.719 Yeah, you went from I think five hundred thousand and 0:41:18.719 --> 0:41:22.440 twenty sixteen to one point two million in twenty seventeen, 0:41:23.040 --> 0:41:24.760 and then to two point one million in two thousand 0:41:24.760 --> 0:41:24.920 and eight. 0:41:25.080 --> 0:41:25.239 Yeah. 0:41:25.280 --> 0:41:26.920 Yeah, I mean that's just in revenues. 0:41:27.080 --> 0:41:29.080 Revenue revenues. Yeah, that was one of your models. 0:41:29.120 --> 0:41:31.920 It was like profit, we're going to anything, we're gonna 0:41:32.040 --> 0:41:34.360 we get right, We're reinvesting profit into product. 0:41:34.440 --> 0:41:34.640 Yep. 0:41:34.800 --> 0:41:37.040 Like that's a model that that is, like people should 0:41:37.040 --> 0:41:37.840 follow that, man. 0:41:38.000 --> 0:41:40.760 Yeah, I think so. I think that, you know, especially 0:41:40.800 --> 0:41:43.920 when something's working. I always tell my team, like, if 0:41:43.960 --> 0:41:46.320 something's working, let's pour the gasoline on it, you know 0:41:46.360 --> 0:41:48.560 what I mean, Like let's let's let's make that little. 0:41:48.360 --> 0:41:49.640 Spark into a wildfire. 0:41:49.680 --> 0:41:51.959 All money in man, Yeah, for sure, for sure. 0:41:52.080 --> 0:41:54.200 So now we're are going to the last segment, and 0:41:54.239 --> 0:41:57.280 when everybody's wenting to here, why you turn down a million. 0:41:57.120 --> 0:42:02.400 Dollars sanity test? Pass it? 0:42:02.760 --> 0:42:05.239 But all right, all right, so now we're going to 0:42:05.320 --> 0:42:08.560 go into everybody didn't wait in the air, right, So 0:42:08.880 --> 0:42:13.760 how could you? So you built the company and correct 0:42:13.760 --> 0:42:16.200 if the numbers is wrong. But this the research that 0:42:16.239 --> 0:42:21.239 we got in twenty sixteen, the gross revenue was one 0:42:21.320 --> 0:42:29.120 hundred and fifty thousand, right, but yeah, sixteen sixteen, yeah, okay, 0:42:30.360 --> 0:42:33.359 and then twenty seventeen we have five hundred thousand, yes, 0:42:33.719 --> 0:42:37.040 and then twenty eighteen we have two point one million. 0:42:36.719 --> 0:42:37.880 Four hundred increase. 0:42:38.000 --> 0:42:38.440 Yeah. 0:42:38.719 --> 0:42:40.279 So then at that point and then at that point 0:42:40.280 --> 0:42:44.160 in time, you're blowing up and you need you need help, right, 0:42:44.360 --> 0:42:47.600 definitely need some financing outside of just flipping it and 0:42:47.640 --> 0:42:50.760 flipping it, So you seek the help of a venture 0:42:50.800 --> 0:42:51.600 capital right. 0:42:51.719 --> 0:42:54.319 Well, yes, they they kind of reached out to me though. 0:42:54.760 --> 0:42:57.440 Well it was funny. I was talking to my agent 0:42:57.719 --> 0:43:00.279 and you know, he was just like, hey, you know, 0:43:00.280 --> 0:43:02.120 what do we want to do for next year and 0:43:02.200 --> 0:43:05.120 stuff like that. And this was in the early days 0:43:05.160 --> 0:43:08.560 with him, and he was just like I was telling him, 0:43:08.560 --> 0:43:10.120 I need some money, man, you know what I mean. 0:43:10.120 --> 0:43:12.160 But you were putting a lot of the profit in. 0:43:13.400 --> 0:43:15.600 I want to understand because people hate you like two 0:43:15.680 --> 0:43:18.000 point one million, and for the average person that doesn't 0:43:18.040 --> 0:43:21.080 understand business, they don't know the difference between gross and that. 0:43:21.400 --> 0:43:24.920 Oh yeah, and they think you're calling out of control, 0:43:25.080 --> 0:43:27.800 like why you need money? But two point one million, 0:43:27.920 --> 0:43:30.479 like you said, I mean that might mean a hundred 0:43:30.560 --> 0:43:33.440 thousand when it's all done, because you got to always 0:43:33.440 --> 0:43:35.240 put money back in this. You gotta pay your employees, 0:43:35.239 --> 0:43:38.040 you got book, So that doesn't mean or you might 0:43:38.040 --> 0:43:41.400 even be a loss. Yeah, I mean there are billion 0:43:41.440 --> 0:43:42.680 dollar companies that there have. 0:43:42.640 --> 0:43:45.680 Been plenty of shows where we've taken losses on like 0:43:45.719 --> 0:43:48.400 where there's been absolutely no profit exactly. 0:43:48.480 --> 0:43:51.160 So all right, so okay, so can you talk us 0:43:51.160 --> 0:43:54.120 through this this VC experience? 0:43:54.320 --> 0:43:59.680 Yeah, okay, So should we just start from the beginning, Yeah, okay. So, uh, basically, 0:43:59.760 --> 0:44:05.120 you know, I needed some capital, and I was I 0:44:05.160 --> 0:44:08.400 was going to banks and mainly traditional lenders, and I 0:44:08.440 --> 0:44:10.640 just wasn't getting enough, right, so maybe I could get 0:44:10.680 --> 0:44:15.480 from like you know, uh, a loan shark essentially like 0:44:15.560 --> 0:44:18.279 two hundred k here, one hundred k here, stuff like that. 0:44:19.160 --> 0:44:21.279 But they were at crazy interest rates too, you know. 0:44:21.440 --> 0:44:25.799 So uh, once the kind of word got out that 0:44:25.840 --> 0:44:29.080 I that I needed some capital, within you know a 0:44:29.160 --> 0:44:31.960 few people in the entertainment industry, people started to reach 0:44:31.960 --> 0:44:35.120 out and I talked to with this one company and 0:44:35.840 --> 0:44:39.320 at first, you know, they were they loved the business model, 0:44:39.400 --> 0:44:42.359 right because they were they were a music company as well, 0:44:43.000 --> 0:44:45.120 and so they loved the business model and they were like, 0:44:45.560 --> 0:44:46.759 this is something that you know. 0:44:46.800 --> 0:44:49.040 We think we can you know, help finance. 0:44:49.640 --> 0:44:56.279 And the initial offer they I had to give them 0:44:56.400 --> 0:44:58.279 my books, right, and they had to look into my 0:44:58.320 --> 0:45:00.439 financials and that type of stuff. So there all kinds 0:45:00.480 --> 0:45:03.640 of like agreement sign nda and stuff like that. But 0:45:04.560 --> 0:45:07.080 ultimately when they looked, they said, Okay, you know, we 0:45:07.120 --> 0:45:10.480 think a million dollars would help this guy's company out, 0:45:10.640 --> 0:45:13.000 but we want to take this large percent. 0:45:12.680 --> 0:45:13.520 For a million dollars. 0:45:13.560 --> 0:45:15.640 You own one hundred percent equity right now. 0:45:15.719 --> 0:45:18.839 I currently own one hundred percent of Colors Worldwide. Yes, 0:45:20.320 --> 0:45:25.400 and the company was Their initial offer was for forty 0:45:25.440 --> 0:45:29.680 percent of the company at one million dollars, and that 0:45:29.719 --> 0:45:31.520 would have put me at like a two point one 0:45:31.560 --> 0:45:37.400 million dollar valuation and something like that. So initially I 0:45:37.520 --> 0:45:41.080 was just like, okay, you're telling me that the company 0:45:42.239 --> 0:45:44.400 is at a two point one million dollar valuation, and 0:45:44.560 --> 0:45:46.919 valuation just means how much your company is worth right now. 0:45:47.120 --> 0:45:50.239 But I had I was that in that time parent frame, 0:45:50.280 --> 0:45:53.319 I was on paste or to make two point something million, right, 0:45:53.719 --> 0:45:57.000 So I was just like, usually to find the value 0:45:57.040 --> 0:45:59.680 of a company, there's a lot of different ways that 0:45:59.719 --> 0:46:03.360 it can be done, but usually you apply a multiple 0:46:03.480 --> 0:46:06.480 of revenues because in an early stage company, you know 0:46:06.600 --> 0:46:09.600 that you're doing exactly you know what you said, right, 0:46:09.719 --> 0:46:13.000 which is you're putting moneies back in. So like revenue 0:46:13.040 --> 0:46:15.560 isn't important in the early stages because you're just trying 0:46:15.600 --> 0:46:19.120 to build audience, right, So you might apply a three 0:46:19.440 --> 0:46:20.800 or four times multiple. 0:46:21.080 --> 0:46:22.439 So for me, I'm. 0:46:22.400 --> 0:46:25.840 Looking like my company is at least worth six million dollars, 0:46:26.000 --> 0:46:28.719 and I really think it's worth like, you know, eight 0:46:28.760 --> 0:46:29.480 million dollars. 0:46:29.760 --> 0:46:31.800 So those are the numbers. I was trying to get 0:46:32.160 --> 0:46:33.160 one point five. 0:46:33.000 --> 0:46:35.680 Million at an eight million dollar valuation, right, That's what 0:46:35.760 --> 0:46:37.160 I was like really looking for. 0:46:39.440 --> 0:46:41.680 And you know when they came in at. 0:46:41.640 --> 0:46:46.359 The at the forty percent mark, I think that they 0:46:46.400 --> 0:46:48.040 just thought that I was like a young kid, you 0:46:48.040 --> 0:46:50.120 know what I mean, Who's just gonna like say, wow, 0:46:50.160 --> 0:46:52.520 here's a million dollars, this could help me out a lot, 0:46:52.600 --> 0:46:55.400 and just like give up that much ownership of my company. 0:46:56.320 --> 0:47:01.279 So then that's where the negotiation process started. But what 0:47:01.320 --> 0:47:04.600 you also don't realize when you're talking about equity investment 0:47:05.600 --> 0:47:08.279 is that there's so many terms that you're going to 0:47:08.360 --> 0:47:10.040 have to iron out, and this is going to be 0:47:10.040 --> 0:47:13.319 a very long process. So from when they offered me 0:47:13.400 --> 0:47:17.520 that to when I ultimately turned it down, it was 0:47:17.560 --> 0:47:19.440 a five month process, you know what I mean, It 0:47:19.480 --> 0:47:22.600 took a really long time. And I'll just you know, 0:47:22.760 --> 0:47:27.239 I'll share some of the terms that you know, were 0:47:27.440 --> 0:47:31.640 unfavorable and that I didn't really like. Uh, you know, 0:47:32.000 --> 0:47:33.240 one of those was. 0:47:34.960 --> 0:47:35.800 There were. 0:47:37.800 --> 0:47:42.880 Thresholds essentially that that would you know, I could essentially 0:47:43.560 --> 0:47:46.560 not spend. In the early days of negotiation, I think 0:47:46.560 --> 0:47:49.440 it was like anything over fifty thousand dollars has to 0:47:49.560 --> 0:47:52.759 get unanimous board approval. And for those that don't know, 0:47:52.960 --> 0:47:56.080 that's saying that, well, number one, we have to appoint 0:47:56.080 --> 0:47:59.960 a board to your company, right, and so the board 0:48:00.040 --> 0:48:03.520 would consist of me and then you know, representatives from 0:48:03.560 --> 0:48:06.000 their company, so like two other people, and to get 0:48:06.040 --> 0:48:09.400 any major decision done, you know, you would have to 0:48:09.920 --> 0:48:11.879 everybody would have to say yes. Now, this is how 0:48:11.920 --> 0:48:14.480 normal companies work, right, Like, this is not anything that's 0:48:14.520 --> 0:48:20.440 weird or new, but we're talking about a small amount 0:48:20.440 --> 0:48:22.279 of money in the grand scheme of things to me, 0:48:22.400 --> 0:48:24.200 you know what I mean. So I'm not looking to 0:48:24.360 --> 0:48:28.400 have unanimous Bard approval over spending something as nominal as 0:48:28.760 --> 0:48:32.480 fifty thousand dollars when I've already built this company to 0:48:32.560 --> 0:48:35.000 make two point one in gross revelce. 0:48:36.760 --> 0:48:37.200 Exactly. 0:48:37.320 --> 0:48:41.080 Yeah, you know. So that was one of the the 0:48:41.080 --> 0:48:47.799 the issues that I had. Another another issue was divesting equity. Right, 0:48:47.880 --> 0:48:52.120 So like, uh, you know, there were stipulations in the 0:48:52.160 --> 0:48:56.600 agreement at certain points where it's like, my equity would 0:48:56.600 --> 0:48:58.680 have to vest in the company, right, So like I 0:48:58.680 --> 0:49:04.000 would have to uh, I would have to essentially earn 0:49:04.160 --> 0:49:06.960 back the equity that I already have, right, So I 0:49:06.960 --> 0:49:10.399 already owned one hundred percent of the company. But let's 0:49:10.440 --> 0:49:13.200 say if my you know, equity went down to sixty percent, 0:49:14.080 --> 0:49:14.799 I would have to work. 0:49:14.960 --> 0:49:16.720 I would have to agree to work at. 0:49:16.560 --> 0:49:19.520 The company for a certain amount of time to get 0:49:19.520 --> 0:49:22.239 that equity back, right, and my equity would vest over years. 0:49:22.239 --> 0:49:25.520 But again, this is something that is not unusual, but 0:49:25.800 --> 0:49:29.360 it is unusual for somebody who has already this company's 0:49:29.400 --> 0:49:32.759 five years old, right, and I've already done this by myself. 0:49:33.280 --> 0:49:35.640 I'm not vesting equity and something that I've built from 0:49:35.680 --> 0:49:36.239 the ground up. 0:49:36.280 --> 0:49:36.480 You know. 0:49:36.560 --> 0:49:38.879 At one point they got the offer down to one 0:49:38.920 --> 0:49:39.879 million per. 0:49:40.120 --> 0:49:42.600 Yeah, uh huh, and I mean huge jump, right, like 0:49:43.040 --> 0:49:47.000 huge jomp And that was because our revenues were literally 0:49:47.040 --> 0:49:48.680 coming in in real time, you know what I mean. 0:49:48.760 --> 0:49:51.000 This was this was happening at the end of twenty eighteen, 0:49:51.400 --> 0:49:53.400 and the revenues were going up, and they'll saw that. 0:49:53.480 --> 0:49:55.480 You know, we ended up being able to agree on 0:49:55.520 --> 0:49:59.520 that point. So then you know, the deal was starting 0:49:59.560 --> 0:50:03.200 to look a lit a little more favorable. But why 0:50:03.239 --> 0:50:07.640 I ultimately walked away from the deal was because the 0:50:07.680 --> 0:50:10.080 threshold limits, right. So it was like I think I 0:50:10.160 --> 0:50:13.360 had to I think it was two hundred and fifty 0:50:13.440 --> 0:50:17.879 thousand dollars that if I spent any time anything over 0:50:17.920 --> 0:50:19.600 the two hundred and fifty thousand, I would have to 0:50:19.600 --> 0:50:23.840 get unanimous board approval. And again, you know, I I 0:50:24.000 --> 0:50:26.359 haven't spent over two hundred fifty thousand dollars at one 0:50:26.400 --> 0:50:30.920 time yet, right, But that's that's how my company's revenues 0:50:30.960 --> 0:50:32.840 being two million, right, Like, but what happens with my 0:50:32.880 --> 0:50:36.240 company's revenues or ten million, you know, or twenty million 0:50:36.280 --> 0:50:39.880 at that the money that even now the amounts of 0:50:39.920 --> 0:50:42.680 money that I spend on things. You know, if you 0:50:42.719 --> 0:50:46.680 were have asked me last year, you know, would you 0:50:46.760 --> 0:50:50.080 have spent you know, over a million dollars in you know, 0:50:50.160 --> 0:50:53.440 Facebook advertising in two years? I would have been like, yeah, right, 0:50:53.719 --> 0:50:56.600 you know what I mean, like on on paid ad campaigns. 0:50:56.840 --> 0:50:59.239 But those are the numbers we're talking about it, you 0:50:59.239 --> 0:51:01.800 know what I mean, like and and you know, in 0:51:01.800 --> 0:51:07.040 in years spans. So now I'm just like, you know, 0:51:07.960 --> 0:51:10.200 I don't want to put myself in a position where 0:51:10.280 --> 0:51:12.360 when I want to do something, or let's say I 0:51:12.400 --> 0:51:14.279 want to buy a company, right like, let's say I 0:51:14.320 --> 0:51:18.640 want to get an equity stake in another company, and 0:51:18.400 --> 0:51:20.239 and and and the cost is going to be three 0:51:20.280 --> 0:51:23.359 hundred thousand, four hundred thousand whatever. You know, I don't 0:51:23.360 --> 0:51:25.680 want to be in a position where I'm having to 0:51:26.600 --> 0:51:30.200 ask for approval from other people that are a not 0:51:30.239 --> 0:51:33.000 even a part of the culture. And know, you know, 0:51:33.600 --> 0:51:35.839 they might not know that this is an actual, real 0:51:35.880 --> 0:51:40.240 opportunity because they're not they're not a part of the culture. 0:51:40.239 --> 0:51:40.719 You know what I mean. 0:51:41.200 --> 0:51:43.440 In my head right now, like if an artist like 0:51:43.480 --> 0:51:45.839 Chris Brown is like, yeah, I'll do RB, only it's 0:51:45.840 --> 0:51:48.040 going to cost you three hundred and fifty in your head, 0:51:48.120 --> 0:51:49.480 on my head, it's like that's a no brainer. 0:51:50.000 --> 0:51:52.800 Yeah, I gotta get him. But to ask people's approval, 0:51:52.840 --> 0:51:53.279 it's like. 0:51:53.320 --> 0:51:55.319 It's like, yeah, they might not they might not know, 0:51:55.400 --> 0:51:59.239 they might not understand, you know, And and that that's 0:51:59.320 --> 0:52:01.520 the thing that really, you know, made me walk away. 0:52:01.560 --> 0:52:03.480 But why I was considering it so much was because 0:52:03.520 --> 0:52:06.000 I had real situations. I had real overhead. I have 0:52:06.160 --> 0:52:09.239 real employees that have to provide for themselves. They have, 0:52:09.400 --> 0:52:11.920 you know, themselves to feed. They might they might have 0:52:11.960 --> 0:52:13.640 families to feed, they might you know what I mean. 0:52:13.719 --> 0:52:17.000 So these are this is this is why I was 0:52:17.080 --> 0:52:21.919 considering taking a deal like that, even though it sort 0:52:21.920 --> 0:52:25.759 of went against my principles, I knew that what was 0:52:25.840 --> 0:52:29.120 what was more important for me was that I need 0:52:29.160 --> 0:52:31.680 to pay my staff to be able to continue to 0:52:31.680 --> 0:52:35.520 make this thing move and operate. So I thought about 0:52:35.520 --> 0:52:37.799 it long and hard, and you know, they were still 0:52:37.840 --> 0:52:41.319 trying to work out the deal. And then what happened was, 0:52:41.320 --> 0:52:43.600 you know, I just kind of I just knew that 0:52:43.640 --> 0:52:46.200 it wasn't right, and I just said, you know, I'm 0:52:46.200 --> 0:52:47.560 gonna I'm gonna walk away from this. 0:52:48.080 --> 0:52:49.680 But what I want to do. 0:52:49.760 --> 0:52:52.839 I don't I want to turn you know, I want 0:52:52.880 --> 0:52:56.360 to turn lemonade out of lemons and not just have 0:52:56.480 --> 0:52:59.640 this be something that is behind closed doors and that 0:52:59.840 --> 0:53:03.040 you know, only I know about, only my team knows about. 0:53:03.239 --> 0:53:05.279 And I want I wanted to help and share with 0:53:05.400 --> 0:53:08.719 other people. Look, this is something that you guys need 0:53:08.760 --> 0:53:10.080 to know, you know what I mean, Like, this is 0:53:10.080 --> 0:53:12.319 something that the up and coming entrepreneur needs to know 0:53:12.640 --> 0:53:15.560 when building a business and when running into a situation 0:53:15.600 --> 0:53:17.759 where you feel like you're gonna need capital. Just know 0:53:17.920 --> 0:53:20.960 that these are things that you're gonna have to consider, 0:53:21.120 --> 0:53:23.680 right and and and and I wanted to really like 0:53:23.800 --> 0:53:28.799 explain to people, what, uh, you know that that these 0:53:28.800 --> 0:53:31.920 things are normal. But again, it just wasn't something that 0:53:32.000 --> 0:53:34.279 I was comfortable with because I had it would be 0:53:34.360 --> 0:53:37.240 normal if I was starting this company with these people, 0:53:37.360 --> 0:53:39.879 but I had already built this company, and then these 0:53:39.960 --> 0:53:42.680 terms are coming into play. And then at the same time, 0:53:42.719 --> 0:53:45.160 you know, it was a way that like I wrote 0:53:45.160 --> 0:53:47.719 this article about my experience and that it kind of went, 0:53:47.760 --> 0:53:51.200 you know, semi viral, and and it was a way 0:53:51.280 --> 0:53:54.719 for the world to know that, hey, this is a 0:53:54.719 --> 0:53:57.600 company that maybe I didn't know about, but maybe this 0:53:57.680 --> 0:53:59.520 is a good investment opportunity, you know what I mean, 0:53:59.600 --> 0:54:02.360 Or maybe like I could I could open up another 0:54:02.440 --> 0:54:06.279 door with sponsorship or something like that and just let 0:54:06.280 --> 0:54:08.120 people know about sort of like the business that we 0:54:08.120 --> 0:54:11.640 were doing. And yeah, you know, and and and the 0:54:11.960 --> 0:54:15.080 article kind of took off and we ended up we 0:54:15.200 --> 0:54:21.160 ended up getting getting alone actually from another company, and 0:54:21.280 --> 0:54:23.239 also in the midst of like a bunch of other 0:54:23.360 --> 0:54:26.440 you know, potential sponsorship things even right now, right like 0:54:26.480 --> 0:54:30.040 we actually just got our first sponsor for uh, for 0:54:30.239 --> 0:54:33.480 an upcoming show. We we did a deal with a 0:54:33.520 --> 0:54:38.400 mobile banking app that actually helps you know, young people, 0:54:38.960 --> 0:54:41.839 uh with the banking system you know what I mean, 0:54:41.920 --> 0:54:44.280 that's like kind of broken right now and like charging 0:54:44.280 --> 0:54:45.400 a lot of fees for stuff. 0:54:45.920 --> 0:54:46.400 Uh. 0:54:46.520 --> 0:54:49.840 We've did a partnership with them where we're encouraging people 0:54:50.200 --> 0:54:54.400 in our audience to use this mobile banking system and 0:54:54.560 --> 0:54:57.120 they don't have to pay overdraft fees, you know, they don't. 0:54:57.120 --> 0:55:00.719 They can actually get paychecks if they're working in the 0:55:00.760 --> 0:55:04.480 gig economy, you know, uber lyft or at a restaurant 0:55:04.480 --> 0:55:08.120 where they're picking up shift. This company actually pays their 0:55:08.400 --> 0:55:11.280 their paychecks two days faster, stuff like that. 0:55:11.320 --> 0:55:11.879 You know what I mean. 0:55:11.960 --> 0:55:14.160 So now the one thing, the thing I like about 0:55:14.160 --> 0:55:15.160 the article that you wrote. 0:55:15.200 --> 0:55:17.439 So you wrote the article when you decided, like you said, 0:55:17.440 --> 0:55:19.160 when you decided to turn down a million dollars. You 0:55:19.200 --> 0:55:22.160 wrote the article, but you wrote it right, and yeah, 0:55:22.200 --> 0:55:26.040 you put it on Twitter and the media just took 0:55:26.040 --> 0:55:27.960 it from there and they just made a different media 0:55:27.960 --> 0:55:30.239 outlets started to pick it up. So I say that 0:55:30.360 --> 0:55:32.240 to say because recently happened. 0:55:32.280 --> 0:55:34.000 Shout out to I. 0:55:34.000 --> 0:55:37.160 Think is the brother's name is Naje young, young gentleman 0:55:37.200 --> 0:55:40.920 from Philly, and he wrote he wrote something on Instagram. 0:55:41.040 --> 0:55:43.960 He wrote the article himself about himself and it was 0:55:44.000 --> 0:55:47.280 like four friends that like saved fifty dollars a week 0:55:47.560 --> 0:55:50.520 for two years and then they brought their first investment property. 0:55:50.520 --> 0:55:51.640 They all like in their twenties. 0:55:52.000 --> 0:55:55.719 And he wrote like a eye catching caption on it, 0:55:55.800 --> 0:55:58.160 like four friends saved money for two years and brought 0:55:58.160 --> 0:55:59.880 an investment property. And then like all of these blogs, 0:56:00.040 --> 0:56:01.880 social media started to pick it up. And then I 0:56:02.000 --> 0:56:05.000 posted it and it got like a lot of viewers 0:56:05.080 --> 0:56:07.120 that like, I think, I got like six thousand likes, 0:56:07.200 --> 0:56:11.319 and he actually we actually spoke. So, but I said 0:56:11.480 --> 0:56:14.160 to say, a lot of times people complain about not 0:56:14.200 --> 0:56:16.759 getting pressed, but we in the day and age now 0:56:16.800 --> 0:56:19.600 where you could create your own press, right, So you 0:56:19.680 --> 0:56:22.279 made that article and that's really the reason why you're 0:56:22.280 --> 0:56:24.320 here now is because somebody sent me that and was 0:56:24.320 --> 0:56:26.600 like get them on the podcast and reached out. So 0:56:26.640 --> 0:56:30.120 it's like, I think that that's brilliant. Whereas you had 0:56:30.120 --> 0:56:33.800 a story that's an interesting story, right, as opposed to 0:56:33.840 --> 0:56:37.439 trying to just pitch it to a million different publications 0:56:37.440 --> 0:56:39.760 and then waiting to see who picks it up, you 0:56:39.800 --> 0:56:43.799 put it out yourself. It went viral and then publications 0:56:43.840 --> 0:56:46.600 picked it up from there. You got a whole bunch 0:56:46.600 --> 0:56:51.040 of opportunities because now it was great promotion, but it's 0:56:51.040 --> 0:56:53.839 also education as well, because, like you were saying to us, 0:56:53.920 --> 0:56:56.880 even with like you know, just you use an example 0:56:56.920 --> 0:57:00.680 of black women that graduate at higher rate than any right, 0:57:00.719 --> 0:57:03.239 but you know they starting businesses, but they may they 0:57:03.280 --> 0:57:05.720 get in funding at lower rate than anybody. 0:57:05.400 --> 0:57:06.200 The lowest rate. 0:57:06.440 --> 0:57:10.000 Let's be clear, black women are getting venture capital at 0:57:10.040 --> 0:57:14.280 the lowest rate. They're getting the smallest amount of venture 0:57:14.280 --> 0:57:17.080 capital of anybody getting venture capital in this country. 0:57:17.120 --> 0:57:17.520 Right now. 0:57:17.680 --> 0:57:21.360 But they are graduating. They are the most educated. They're 0:57:21.400 --> 0:57:24.240 graduating college in our country at the highest rate. That 0:57:24.240 --> 0:57:26.880 that's bananas to me. That doesn't make any sense. And 0:57:26.920 --> 0:57:30.400 it's like I wanted that article. And for those that 0:57:30.400 --> 0:57:32.880 that you know are listening, you can just google why 0:57:32.960 --> 0:57:35.760 I turned down a million dollars Jabbari or you know, 0:57:35.840 --> 0:57:37.400 just honestly, if you just google why I turned down 0:57:37.440 --> 0:57:39.120 a million dollars is the first thing that will pop up. 0:57:39.280 --> 0:57:42.080 But I wrote it on Medium, and you know, I 0:57:42.160 --> 0:57:45.520 wanted like those people, those type of people to read 0:57:45.560 --> 0:57:47.880 this thing, right, like the up and coming entrepreneurs that 0:57:47.920 --> 0:57:53.760 look like us, to understand the pitfalls and the things 0:57:53.800 --> 0:57:56.200 that you should be like, even just if you are 0:57:56.280 --> 0:58:00.280 like some people, just needed to to get an introduction 0:58:00.440 --> 0:58:03.480 to what terms like valuation mean, or what terms like 0:58:03.560 --> 0:58:06.360 equity means, what a venture capitalist even is. 0:58:06.440 --> 0:58:06.680 Right. 0:58:06.800 --> 0:58:09.200 So it's just that you know, and it may take 0:58:09.200 --> 0:58:11.400 you twenty minutes to read the article, but I guarantee 0:58:11.440 --> 0:58:14.520 you that you will walk away from the article with 0:58:14.840 --> 0:58:17.320 some information that you that you might not have known before. 0:58:18.000 --> 0:58:20.560 And you know, I tried to make it entertaining. I 0:58:20.600 --> 0:58:23.120 put jokes in there and stuff like that. But it's 0:58:23.160 --> 0:58:25.680 just like it's informative, and I think that that's the 0:58:26.080 --> 0:58:29.040 that's the main thing. It's like, right now, we are 0:58:29.160 --> 0:58:32.320 using so much of our time to entertain us, but 0:58:32.440 --> 0:58:34.960 how much of our time is actually informing us when 0:58:35.000 --> 0:58:38.160 we're when we're spending hours on these social media platforms, 0:58:38.160 --> 0:58:40.400 you know, And that was the whole goal with like 0:58:40.640 --> 0:58:43.040 what the article is just trying to inform us. 0:58:43.280 --> 0:58:46.200 Yeah, I appreciate that. So all right, So what's next? 0:58:46.280 --> 0:58:48.120 What's next for colors. 0:58:47.720 --> 0:58:49.320 In R and bl oh Man? 0:58:49.440 --> 0:58:53.600 So huge, huge recent announcement is we just announced our 0:58:53.640 --> 0:58:57.000 first R and B only music festival, So for anybody 0:58:57.040 --> 0:59:00.760 that's in Orlando, Florida, honestly for everybody in America and 0:59:01.760 --> 0:59:04.720 you know fly in Man. So uh, you know, like 0:59:04.760 --> 0:59:07.840 we said, our our show is primarily a DJ based show, 0:59:08.200 --> 0:59:10.720 and sometimes we have guest artists pop out. We've had 0:59:10.760 --> 0:59:14.880 people like Jaqui, Kishako, Omarion, We've had a lot of 0:59:14.960 --> 0:59:18.280 R and B stars tank perform at our shows. 0:59:18.320 --> 0:59:19.200 And now this is. 0:59:19.120 --> 0:59:22.160 The first time where we've announced artists that are actually 0:59:22.200 --> 0:59:25.320 gonna be there and they're performing. It's an outdoor venue, 0:59:25.320 --> 0:59:28.560 We're gonna have food, trucks. We're gonna have actually I 0:59:28.600 --> 0:59:32.000 never haven't announced this yet, but this is a exclusive. 0:59:32.400 --> 0:59:36.720 We actually have two helicopters that are gonna be at 0:59:36.760 --> 0:59:40.080 this show where you can take helicopter rides and fly 0:59:40.200 --> 0:59:42.680 above the festival and like take pictures. 0:59:42.320 --> 0:59:43.160 And stuff like that. 0:59:43.600 --> 0:59:47.360 Yeah, it's gonna be you know, crazy. It's at the place, 0:59:47.400 --> 0:59:51.360 this place in Orlando called the Orlando Amphitheater, And yeah, 0:59:51.400 --> 0:59:53.640 I mean tickets are selling fast, so we really you know, 0:59:53.760 --> 1:00:00.160 hope you guys. Yeah, yeah, Ashanti, Queen Nija, and a 1:00:00.240 --> 1:00:01.920 new R and B artist by the name of y 1:00:01.960 --> 1:00:04.440 k O Cyrus who has like a top Billboard hit 1:00:04.520 --> 1:00:04.800 right now. 1:00:04.800 --> 1:00:05.960 It's called worth It. 1:00:05.960 --> 1:00:07.840 It's like I would get he's on a couple of 1:00:07.840 --> 1:00:10.320 Double XL. Yeah, yeah, yeah, Freshman. 1:00:10.200 --> 1:00:11.400 You just gotta be worth it. 1:00:11.480 --> 1:00:13.200 I'm not an R and B sit, but you know 1:00:13.320 --> 1:00:14.920 a lot of puns when when you sing the song 1:00:15.000 --> 1:00:17.000 people know what you're talking about. But yeah, he's a 1:00:17.000 --> 1:00:19.640 freshman this year on Double XL. The only R and 1:00:19.720 --> 1:00:23.040 B artist on the fresh of the list. And yeah, 1:00:23.120 --> 1:00:25.200 it's it's uh, that's gonna be huge for us. We 1:00:25.240 --> 1:00:29.640 also have another show with the Shanty and and another 1:00:29.760 --> 1:00:31.360 up and coming R and B artist by the name 1:00:31.360 --> 1:00:35.320 of Keanu today this Friday. By the time they hear this, 1:00:35.400 --> 1:00:37.360 it might be over but in d C. But yeah, 1:00:37.400 --> 1:00:40.479 the music festival, it's the biggest, Yeah on two. 1:00:40.400 --> 1:00:42.120 Gigs with us. 1:00:43.520 --> 1:00:47.880 Yeah yeah, but but yeah, if you go to R 1:00:47.880 --> 1:00:50.520 and B only dot com, slash Orlando, or just find 1:00:50.600 --> 1:00:54.240 us on Instagram at our n B only the letter 1:00:54.360 --> 1:00:57.760 N you know, that's where all the info is man 1:00:57.800 --> 1:00:59.840 and you know, you can see past shows, what we 1:00:59.880 --> 1:01:02.920 have going on in the future. But yeah, so that's 1:01:03.080 --> 1:01:05.960 that's huge for us in terms of the show elements. 1:01:06.360 --> 1:01:08.200 We also have you know, a bunch of shows where 1:01:08.240 --> 1:01:10.720 we're DJing and just like our current team, like we 1:01:10.800 --> 1:01:14.920 have Miami coming up, we have Sacramento. We have a 1:01:14.920 --> 1:01:16.640 big show in LA coming up that's kind of like 1:01:16.640 --> 1:01:20.280 a farewell to LA because we're taking a break until 1:01:20.320 --> 1:01:24.680 we do another music festival in Los Angeles. And then yeah, 1:01:24.920 --> 1:01:28.000 Merch new Merch is coming. We have media coming. We 1:01:28.040 --> 1:01:30.200 have a bunch of shows that we're working on that 1:01:30.240 --> 1:01:32.640 would be like digital shows in the R and B space. 1:01:32.840 --> 1:01:34.960 We're really trying to own R and B. So we 1:01:35.040 --> 1:01:37.320 want anybody who knows about R and B music in 1:01:37.360 --> 1:01:39.880 the genre. We want R and B Only to be 1:01:39.920 --> 1:01:42.680 synonymous with that and not just a live event, but 1:01:42.760 --> 1:01:47.560 also content also you know audio content, you know music, 1:01:47.680 --> 1:01:51.440 like we eventually we want to start putting out compilations, 1:01:51.520 --> 1:01:53.440 right so remember back in the day, like Rough Riders 1:01:53.480 --> 1:01:55.480 Volume one, two and three. We want to do that 1:01:55.520 --> 1:01:57.640 for R and B, like R and B Only Volume one, 1:01:57.640 --> 1:01:59.280 two and three, Like the type of thing. 1:01:59.200 --> 1:02:00.760 You have those commerci was where they had the R 1:02:00.760 --> 1:02:03.400 and B like the CDs. It would be like thirty songs. 1:02:03.440 --> 1:02:05.880 Oh yeah, yeah, yeah exactly, like yeah, yeah, yeah, uh huh, 1:02:05.920 --> 1:02:08.080 so like like that, but just like you know, not 1:02:08.320 --> 1:02:11.000 for for today's consumer, right, so like stuff that would 1:02:11.000 --> 1:02:15.320 be on Spotify, Apple Music, that type of stuff. But yeah, 1:02:15.440 --> 1:02:19.440 just really being the curators and purveyors of R and 1:02:19.440 --> 1:02:21.479 B music. We even signed the R and B artist 1:02:21.560 --> 1:02:24.440 you know, his name is Will Wildfire. So he's been 1:02:24.480 --> 1:02:27.920 like opening up shows for us. Go check him out too. 1:02:28.000 --> 1:02:30.880 That's incredible, yeah for a new artist, right, like he's 1:02:30.920 --> 1:02:32.920 able to like get in front of this huge audience 1:02:32.960 --> 1:02:35.760 that we have around the around. 1:02:35.200 --> 1:02:36.000 The nation, you know. 1:02:37.400 --> 1:02:39.800 So yeah, there's a lot of stuff coming even even 1:02:39.880 --> 1:02:41.640 and that's just on the R and B only front, right, 1:02:41.640 --> 1:02:45.320 But as Colors grows, we're gonna start producing other events 1:02:45.320 --> 1:02:48.120 and live shows and other verticals that were underserved. We 1:02:48.160 --> 1:02:50.880 thought R and B was a huge underserved market, and 1:02:50.920 --> 1:02:54.080 so you know, we're we're looking in places where you know, 1:02:54.360 --> 1:02:57.560 there's other opportunities, right, So maybe it's food, maybe it's 1:02:57.640 --> 1:03:00.960 Latin music, maybe it's you know, certain things in the 1:03:00.960 --> 1:03:05.800 beauty category. But with comedy, yep, yep, comedy, where we've 1:03:05.800 --> 1:03:07.800 got a lot more stuff happening in comedy in the 1:03:07.840 --> 1:03:12.040 near future of twenty twenty. Yeah, So you know, uh, 1:03:12.120 --> 1:03:15.320 even even if if people have events right like, I'm 1:03:15.360 --> 1:03:18.280 even interested in if there are certain events that are 1:03:18.280 --> 1:03:21.360 happening right now and that need help and that are 1:03:21.400 --> 1:03:24.360 looking to grow and expand and you know, have the 1:03:24.360 --> 1:03:28.280 potential for a national footprint, I'm interested in potential partnerships, 1:03:28.320 --> 1:03:30.000 you know what I mean, and putting those events under 1:03:30.000 --> 1:03:34.160 the Colors umbrella and and and helping expand, you know, 1:03:34.640 --> 1:03:36.200 and and and do partnerships with. 1:03:36.160 --> 1:03:38.480 People as well. So that's something that you know we're 1:03:38.520 --> 1:03:39.200 looking at as well. 1:03:39.560 --> 1:03:40.600 What's your Instagram? 1:03:40.640 --> 1:03:43.800 So my instagram is jabari is It's simple j A 1:03:43.920 --> 1:03:45.680 B A R. I is just my name. 1:03:46.720 --> 1:03:49.320 Sometimes I say just your Bari and then people be like, oh, 1:03:49.480 --> 1:03:52.520 it's just like j Ust. No, it's it's just my 1:03:52.600 --> 1:03:56.000 name Jabbari. And then uh, the R and B only 1:03:56.120 --> 1:03:58.920 instagram is at R and B only, and the Colors 1:03:58.960 --> 1:04:01.360 Worldwide Instagram that the parent company that owns R and 1:04:01.400 --> 1:04:03.800 B only is just Colors Worldwide. 1:04:03.880 --> 1:04:05.200 So pretty simple for all those. 1:04:06.160 --> 1:04:11.040 Keep it simple, Keep it simple, right, busy man, Sure, yeah, yeah. 1:04:11.160 --> 1:04:14.360 Shout out to everybody on patreon dot com Backslasher and 1:04:14.400 --> 1:04:14.840 a Leisure. 1:04:14.920 --> 1:04:16.560 You know that is our private pay program. 1:04:16.600 --> 1:04:18.840 We've had a lot of supporters, uh you know that 1:04:18.920 --> 1:04:22.640 have come on there, got advice from us, had conversations 1:04:22.640 --> 1:04:24.040 with us. I want to give a shout out to Terry. 1:04:24.080 --> 1:04:27.439 He's on one of our older patrons. He actually did 1:04:27.440 --> 1:04:29.880 a video shouting us out Alan Oakland, So shout out 1:04:29.920 --> 1:04:32.480 everybody in the Bay, shout out to Terry. And like 1:04:32.520 --> 1:04:36.000 I said, every every episode. It's a five tier program. 1:04:36.040 --> 1:04:38.880 You can join any at any level and we're gonna 1:04:38.880 --> 1:04:41.160 provide information to you either way. There's some bonus content 1:04:41.160 --> 1:04:42.960 on there as well. You get a chance to get 1:04:42.960 --> 1:04:46.520 the podcast. You know a few days earlier obviously with 1:04:46.640 --> 1:04:50.240 no ads and yeah bonus features, So keep logging onto that. 1:04:50.280 --> 1:04:53.200 Our merch is up on earn leisure dot com. We 1:04:53.280 --> 1:04:55.520 have some new merchant that's coming up as long as 1:04:55.800 --> 1:04:57.880 as well as some few initiatives that we're gonna be 1:04:57.920 --> 1:05:00.400 launching in a very near future for sure. 1:05:00.400 --> 1:05:05.040 And then once again, as I said previously, my calendar 1:05:05.200 --> 1:05:07.120 is on earn your leadire dot com as well. So 1:05:07.160 --> 1:05:09.240 a lot of time people ask me. Everybody knows I'm 1:05:09.280 --> 1:05:12.040 a financial advice at this point. So you have questions, 1:05:12.520 --> 1:05:14.720 you got inheritance, you want to roll over all four 1:05:14.760 --> 1:05:17.000 one K from a job, you want to invest, you 1:05:17.000 --> 1:05:19.360 can feel free to book a thirty minute free consultation. 1:05:19.960 --> 1:05:22.000 My calendar is on earn your leadire dot com and 1:05:22.040 --> 1:05:24.880 that choice that will also be rolling out some very 1:05:24.920 --> 1:05:29.640 exciting things that we're excited about very soon. My book 1:05:29.640 --> 1:05:32.800 tip of the week is what's a gift from Jabbari 1:05:33.000 --> 1:05:37.800 to us? It's called Ego is the Enemy by Ryan Holliday. 1:05:38.440 --> 1:05:40.800 So we talked about it off camera as far as 1:05:40.800 --> 1:05:44.520 a lot of times ego, egos to the enemy and everything, 1:05:45.280 --> 1:05:49.040 business relationships, all kinds of stuff. Ego can lead you 1:05:49.120 --> 1:05:52.440 to make very bad decisions, and your pride can put 1:05:52.480 --> 1:05:55.880 you in very bad spots. So mastering your ego. Understanding 1:05:55.880 --> 1:05:58.600 your ego is extremely important. So that is a book 1:05:58.640 --> 1:06:01.160 tip of the week. Check it out for and thank 1:06:01.200 --> 1:06:02.760 you guys for rock orders. Well see you next week. 1:06:02.800 --> 1:06:04.160 Please please appreciate it. 1:06:04.920 --> 1:06:08.840 You just realized your business needed to hire someone yesterday. 1:06:09.320 --> 1:06:14.080 How can you find amazing candidates fast? Easy? Just use Indeed. 1:06:14.480 --> 1:06:17.200 Stop struggling to get your job posts seen on other 1:06:17.320 --> 1:06:21.000 job sites. With Indeed sponsored jobs, your post jumps to 1:06:21.040 --> 1:06:23.520 the top of the page for your relevant candidates, so 1:06:23.640 --> 1:06:26.640 you can reach the people you want faster. 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