1 00:00:00,120 --> 00:00:03,880 Speaker 1: Black Tech, Green Money, Will Luca's here with another one phone. 2 00:00:03,920 --> 00:00:07,000 Speaker 1: Weaver is the founder and CEO at Uncle Nears, the 3 00:00:07,080 --> 00:00:10,600 Speaker 1: fastest growing American whiskey brand of all time and the 4 00:00:10,600 --> 00:00:13,960 Speaker 1: most awarded American whiskey which includes the category of Bourbon 5 00:00:14,280 --> 00:00:17,400 Speaker 1: for twenty nineteen, twenty twenty, twenty twenty one, and twenty 6 00:00:17,440 --> 00:00:17,919 Speaker 1: twenty two. 7 00:00:18,079 --> 00:00:21,120 Speaker 2: So I'm gonna start here, Fu. I think you should 8 00:00:21,160 --> 00:00:23,560 Speaker 2: know this, like there are there's a five people who 9 00:00:23,640 --> 00:00:26,759 Speaker 2: have been on my list that since I've been doing 10 00:00:26,800 --> 00:00:30,720 Speaker 2: this podcast that I have dreamed about interviewing, and I'm 11 00:00:30,760 --> 00:00:34,640 Speaker 2: two down so far. You know, I had Omar from 12 00:00:34,640 --> 00:00:36,960 Speaker 2: who was the CMO of Apple a couple of weeks ago. 13 00:00:37,560 --> 00:00:39,599 Speaker 2: You know, a black man you and you are on 14 00:00:39,640 --> 00:00:41,839 Speaker 2: that list as well. So to be here talking to 15 00:00:41,880 --> 00:00:45,080 Speaker 2: you today is an honor. So I'm so glad to 16 00:00:45,159 --> 00:00:48,320 Speaker 2: be spending some time stream here. I appreciate you saying 17 00:00:48,360 --> 00:00:52,280 Speaker 2: that absolutely. So I want to get into this because 18 00:00:52,320 --> 00:00:55,200 Speaker 2: there when I do these interviews, I would I typically 19 00:00:55,600 --> 00:00:58,320 Speaker 2: like to take a mix of things I've heard that 20 00:00:58,360 --> 00:01:00,760 Speaker 2: person say before and a little bit questions I have. 21 00:01:01,120 --> 00:01:04,400 Speaker 2: But there's so much content out there. Yeah, we do 22 00:01:04,480 --> 00:01:08,080 Speaker 2: a lot of interviews and I'm like most of it, 23 00:01:08,160 --> 00:01:10,240 Speaker 2: Like every question I have is based on a quote 24 00:01:10,280 --> 00:01:14,360 Speaker 2: that I've heard you say previously. I like, and I'm like, yeah, 25 00:01:14,360 --> 00:01:16,679 Speaker 2: So I wanted to provide an opportunity to go like 26 00:01:16,680 --> 00:01:19,080 Speaker 2: a level deeper on these things. And so I've heard 27 00:01:19,120 --> 00:01:24,440 Speaker 2: you talk about the what the country was built on, 28 00:01:24,520 --> 00:01:26,160 Speaker 2: So I want to start here. You said before the 29 00:01:26,200 --> 00:01:28,720 Speaker 2: country was built on money and power. Yes, and we 30 00:01:28,840 --> 00:01:29,800 Speaker 2: keep trying to give it more. 31 00:01:30,200 --> 00:01:30,720 Speaker 3: Yes we do. 32 00:01:30,959 --> 00:01:36,160 Speaker 2: And so with that, how do you encourage black founders 33 00:01:36,160 --> 00:01:38,080 Speaker 2: and people who are black and trying to figure out 34 00:01:38,120 --> 00:01:41,200 Speaker 2: how to build wealth to maneuver based on all the 35 00:01:41,240 --> 00:01:43,920 Speaker 2: things that we can be upset and dismayed about today. 36 00:01:44,040 --> 00:01:48,480 Speaker 3: Think about capital when you're building. Here's here's the thing. 37 00:01:48,680 --> 00:01:54,120 Speaker 3: If we keep building and failing, our companies keep folding, 38 00:01:54,320 --> 00:01:57,960 Speaker 3: then we can't be helpful to the community anyway. People 39 00:01:58,120 --> 00:02:00,840 Speaker 3: because they see me going and visiting the troops a lot. 40 00:02:00,920 --> 00:02:03,400 Speaker 3: I spend a lot of time with our military, that 41 00:02:03,840 --> 00:02:08,760 Speaker 3: immediately jump to you got to run for office. Absolutely not. 42 00:02:09,360 --> 00:02:14,120 Speaker 3: I am more powerful if I stay out of office, because, 43 00:02:14,200 --> 00:02:17,960 Speaker 3: as we have seen firsthand, because our current president, this 44 00:02:18,080 --> 00:02:21,520 Speaker 3: is the first time that we're actually seeing a president 45 00:02:21,880 --> 00:02:24,079 Speaker 3: all this stuff usually goes on behind the scenes, right. 46 00:02:24,160 --> 00:02:27,880 Speaker 3: You usually have the Koch Brothers, some really major players, 47 00:02:27,919 --> 00:02:32,880 Speaker 3: writing huge checks and pushing their agendas forward unapologetically as 48 00:02:32,919 --> 00:02:35,800 Speaker 3: they should. It's their money and it's their beliefs. But 49 00:02:36,000 --> 00:02:37,880 Speaker 3: this is the first time we're actually seeing it play 50 00:02:37,919 --> 00:02:41,079 Speaker 3: out in real life, like in front of us, right. 51 00:02:41,320 --> 00:02:43,040 Speaker 3: But we have to understand this has been going on 52 00:02:43,120 --> 00:02:46,280 Speaker 3: behind the scenes forever. So the amount of money that 53 00:02:46,280 --> 00:02:49,800 Speaker 3: Elon put into that campaign is not new. It's just 54 00:02:49,880 --> 00:02:54,120 Speaker 3: we're seeing it out front, and he's been given unprecedented access. 55 00:02:54,520 --> 00:02:57,760 Speaker 3: That's the part that's new. But I say that all 56 00:02:57,919 --> 00:03:01,799 Speaker 3: to say that I understand that the larger I can 57 00:03:01,960 --> 00:03:05,880 Speaker 3: grow this company, the better it is for those who 58 00:03:05,880 --> 00:03:08,720 Speaker 3: I'm able to go back in and reach and touch. 59 00:03:08,800 --> 00:03:12,120 Speaker 3: And when I look at Nears's family, for instance, next 60 00:03:12,160 --> 00:03:14,120 Speaker 3: week and I think it is I'll go to one 61 00:03:14,120 --> 00:03:17,160 Speaker 3: of the universities where one of Mirs's descendants are graduating, 62 00:03:17,760 --> 00:03:19,840 Speaker 3: and you know, go cheer them on. And we've been 63 00:03:19,840 --> 00:03:22,440 Speaker 3: doing that since before we sold our first bottle. We've 64 00:03:22,440 --> 00:03:25,359 Speaker 3: been paying for them. But if the company isn't successful, 65 00:03:26,160 --> 00:03:28,920 Speaker 3: we can't do that. We're doing, you know, different things 66 00:03:28,960 --> 00:03:33,600 Speaker 3: with HBCUs and and helping, especially in this period of time, 67 00:03:33,680 --> 00:03:36,920 Speaker 3: and figuring out, Okay, how can we reach even and 68 00:03:37,120 --> 00:03:40,440 Speaker 3: even further than we have up until this point. Again, 69 00:03:40,960 --> 00:03:44,320 Speaker 3: I can't do that if it's not successful. And so 70 00:03:44,680 --> 00:03:50,640 Speaker 3: what I try to push our entrepreneurs of color, especially 71 00:03:50,680 --> 00:03:54,960 Speaker 3: African American, especially black entrepreneurs, is stop getting wrapped up 72 00:03:54,960 --> 00:03:58,360 Speaker 3: in the morality of other people and how they do business. 73 00:03:59,000 --> 00:04:03,200 Speaker 3: You you go your life in your business based on 74 00:04:03,360 --> 00:04:07,360 Speaker 3: the morals that you have, which is what I do. However, 75 00:04:08,760 --> 00:04:13,360 Speaker 3: if you spend time frustrated at someone else's lack of morals, 76 00:04:13,360 --> 00:04:16,000 Speaker 3: guess what, that's time you're not spending on your business. 77 00:04:16,000 --> 00:04:18,400 Speaker 3: That's time you're not spending on your marriage. That's time 78 00:04:18,400 --> 00:04:20,880 Speaker 3: you're not spending in the community. It is a big, 79 00:04:20,920 --> 00:04:23,119 Speaker 3: old giant waste of time. 80 00:04:25,000 --> 00:04:26,960 Speaker 2: So what happens for the people or what is your 81 00:04:27,000 --> 00:04:29,560 Speaker 2: response to to people who feel like what's going on 82 00:04:30,080 --> 00:04:32,279 Speaker 2: causes them to not have a road to success? 83 00:04:32,360 --> 00:04:36,359 Speaker 3: Why? What about what's going on causes anybody to not 84 00:04:36,400 --> 00:04:39,320 Speaker 3: have a road to success? And every single challenge I 85 00:04:39,320 --> 00:04:42,839 Speaker 3: think Winston Churchill said it, Warren Buffett's doubled down on it, 86 00:04:42,880 --> 00:04:45,640 Speaker 3: A few others have said, it has never waste a 87 00:04:45,720 --> 00:04:51,000 Speaker 3: good crisis. In every single crisis, what happens is there's 88 00:04:51,040 --> 00:04:53,240 Speaker 3: a group of people that become laser being focused. I'm 89 00:04:53,240 --> 00:04:55,159 Speaker 3: a part of that group. There's a group of people 90 00:04:55,160 --> 00:04:57,760 Speaker 3: that become laser being focused and say, we're not going 91 00:04:57,800 --> 00:05:00,279 Speaker 3: to focus on the problem. We're going to f because 92 00:05:00,279 --> 00:05:03,000 Speaker 3: on the solutions we can create. In this moment and 93 00:05:03,279 --> 00:05:07,320 Speaker 3: every single major challenge that this country has ever had, 94 00:05:07,800 --> 00:05:10,599 Speaker 3: there are some people that come out of it really wealthy. 95 00:05:11,160 --> 00:05:13,839 Speaker 3: That's just the nature of it. And so we do 96 00:05:13,960 --> 00:05:16,680 Speaker 3: a whole lot of talking, and I'm trying to help 97 00:05:16,760 --> 00:05:18,800 Speaker 3: us to do a lot less talking and a lot 98 00:05:18,880 --> 00:05:23,839 Speaker 3: more doing. I don't see a single thing happening in 99 00:05:23,880 --> 00:05:29,960 Speaker 3: this environment that prevents people from succeeding because you cannot. 100 00:05:30,520 --> 00:05:32,800 Speaker 3: And this is a quote you've heard me say a 101 00:05:32,839 --> 00:05:36,719 Speaker 3: million times, I'm sure, is that failure doesn't exist unless 102 00:05:36,760 --> 00:05:40,160 Speaker 3: you give up before you succeed. And so that is 103 00:05:40,240 --> 00:05:43,479 Speaker 3: in every that's in every season. When I saw the 104 00:05:43,520 --> 00:05:46,280 Speaker 3: interview that you did with Monique Rodriguez, she said something 105 00:05:46,440 --> 00:05:49,120 Speaker 3: that I actually haven't heard anyone say before, and I 106 00:05:49,160 --> 00:05:53,719 Speaker 3: loved it. She said, Listen, everyone going through life is 107 00:05:53,800 --> 00:05:57,159 Speaker 3: going to have some level of heart. That can be parenting, 108 00:05:57,400 --> 00:05:59,360 Speaker 3: that can be school, that can be work, that could 109 00:05:59,360 --> 00:06:01,920 Speaker 3: be a you know, you're on your feet twelve hours 110 00:06:01,920 --> 00:06:04,080 Speaker 3: a day as a nurse. It was the example she 111 00:06:04,240 --> 00:06:06,720 Speaker 3: used because that's what she was, was an rn And 112 00:06:06,760 --> 00:06:09,080 Speaker 3: she said, she tells her children, you have to choose 113 00:06:09,120 --> 00:06:14,160 Speaker 3: your level of heart, right, and so this this season 114 00:06:14,920 --> 00:06:17,920 Speaker 3: is you have to choose your level of heart. It's 115 00:06:17,960 --> 00:06:22,159 Speaker 3: going to be hard for everyone, but some people in 116 00:06:22,200 --> 00:06:24,480 Speaker 3: the middle of that hard is going to take advantage 117 00:06:24,520 --> 00:06:26,440 Speaker 3: of it. So why not it be you. It's the 118 00:06:26,480 --> 00:06:28,880 Speaker 3: same thing I'd sell people all the time with gentrification. 119 00:06:29,200 --> 00:06:32,200 Speaker 3: People be up in arms about gentrification. I'm like, gentrification 120 00:06:32,320 --> 00:06:34,960 Speaker 3: is not about race. Me as a black woman, can 121 00:06:35,000 --> 00:06:39,279 Speaker 3: go in and gentrify Kevin Johnson in Sacramento. When I 122 00:06:39,320 --> 00:06:41,520 Speaker 3: went to go see the area, I don't know what 123 00:06:41,560 --> 00:06:43,960 Speaker 3: the area is called. But his mother's got a bookstore, 124 00:06:44,160 --> 00:06:47,000 Speaker 3: they've got a theater, he's got fixing's the best soul 125 00:06:47,040 --> 00:06:49,720 Speaker 3: food on the planet. He's got you know, swimming huskies 126 00:06:49,720 --> 00:06:52,800 Speaker 3: across the street. I looked around and I looked at 127 00:06:52,839 --> 00:06:55,560 Speaker 3: the blocks heading into that area. I said, boy, you 128 00:06:55,600 --> 00:07:00,520 Speaker 3: don't gentrify this. And I am here for it, and 129 00:07:00,640 --> 00:07:03,200 Speaker 3: so we've got to stop looking at that stuff as 130 00:07:03,440 --> 00:07:06,800 Speaker 3: disadvantage to us. We should be the ones taking the 131 00:07:06,839 --> 00:07:08,000 Speaker 3: same opportunities. 132 00:07:09,560 --> 00:07:12,360 Speaker 2: So I want to hear, like, what is your mindset? 133 00:07:12,360 --> 00:07:15,440 Speaker 2: I mean, because I've heard you say, you know, when 134 00:07:15,480 --> 00:07:17,080 Speaker 2: you were going through it, when you were building, you 135 00:07:17,080 --> 00:07:18,720 Speaker 2: would look at your husband saying, you know, this is 136 00:07:18,760 --> 00:07:19,960 Speaker 2: just another chapter in the book. 137 00:07:20,240 --> 00:07:20,600 Speaker 3: I did that. 138 00:07:21,160 --> 00:07:21,760 Speaker 2: I love that. 139 00:07:21,920 --> 00:07:24,800 Speaker 3: What do you mean when we were building? Are you 140 00:07:24,880 --> 00:07:29,240 Speaker 3: getting me? This is an everyday conversation too. I mean 141 00:07:29,360 --> 00:07:33,119 Speaker 3: literally last night. I am in four to five states 142 00:07:33,160 --> 00:07:38,320 Speaker 3: every single week and out there pounding the pavement sharing 143 00:07:38,440 --> 00:07:42,520 Speaker 3: the story. The spirits industry right now is in the 144 00:07:42,520 --> 00:07:46,000 Speaker 3: most turmoil it's been in at least three decades. In 145 00:07:46,160 --> 00:07:49,640 Speaker 3: at least no one in this current generation in business 146 00:07:49,840 --> 00:07:52,560 Speaker 3: has seen what we're dealing with right now in the 147 00:07:52,600 --> 00:07:56,440 Speaker 3: spirits industry. It is unprecedented. Where we're coming in, where 148 00:07:56,440 --> 00:07:58,720 Speaker 3: we're getting it from every side. Now you want to 149 00:07:58,720 --> 00:08:01,800 Speaker 3: add TIFF's on top of that of everything else going on, 150 00:08:02,280 --> 00:08:05,840 Speaker 3: and so every single day is a box of chocolates. 151 00:08:06,040 --> 00:08:08,560 Speaker 3: We have no idea what we're going to get, but 152 00:08:08,600 --> 00:08:11,280 Speaker 3: we look at every single challenge and we go, Okay, 153 00:08:11,280 --> 00:08:13,720 Speaker 3: how quickly can we get to the solution? And this 154 00:08:13,800 --> 00:08:16,680 Speaker 3: is going to make a great chapter. Like literally, this 155 00:08:16,720 --> 00:08:18,160 Speaker 3: is going to make a great chapter in the book. 156 00:08:18,200 --> 00:08:20,280 Speaker 3: It's going to encourage people, it's going to inspire people, 157 00:08:20,440 --> 00:08:22,920 Speaker 3: because what we won't do is die in this moment. 158 00:08:23,440 --> 00:08:25,360 Speaker 3: What we won't do is fail in this moment. We'll 159 00:08:25,360 --> 00:08:27,480 Speaker 3: get to the other side of this. And so we're 160 00:08:27,480 --> 00:08:30,360 Speaker 3: confident that, you know, all of these things will become 161 00:08:30,440 --> 00:08:33,040 Speaker 3: really great chapters in a book. That's how we look 162 00:08:33,040 --> 00:08:35,840 Speaker 3: at it, and it'll inspire and will encourage and it'll 163 00:08:35,920 --> 00:08:39,880 Speaker 3: challenge other people that would otherwise give up well before 164 00:08:39,880 --> 00:08:40,400 Speaker 3: it's time. 165 00:08:41,920 --> 00:08:44,640 Speaker 2: I love it. I love that. So I wonder, like, 166 00:08:44,679 --> 00:08:48,199 Speaker 2: because you are personal your persona at least on social media, 167 00:08:48,280 --> 00:08:49,600 Speaker 2: like he is he black for real? 168 00:08:49,720 --> 00:08:54,920 Speaker 3: Listen who I am on social media. You gotta understand 169 00:08:55,400 --> 00:08:58,480 Speaker 3: every social every every investor that I have follows me 170 00:08:58,559 --> 00:09:03,000 Speaker 3: on social media. Every bank that I do business with 171 00:09:03,160 --> 00:09:07,319 Speaker 3: follows me on social media. I am the same person 172 00:09:08,040 --> 00:09:13,800 Speaker 3: at all times. However, I love people of every background. 173 00:09:14,000 --> 00:09:17,680 Speaker 3: I love people of every race, and so I know 174 00:09:17,840 --> 00:09:21,360 Speaker 3: how to speak to them in a way that allows 175 00:09:21,400 --> 00:09:25,719 Speaker 3: me to remain authentically me. But then also allows them 176 00:09:25,760 --> 00:09:28,280 Speaker 3: to be able to create a natural connection with me. 177 00:09:28,800 --> 00:09:31,320 Speaker 3: That's the part that I think that many of us 178 00:09:31,600 --> 00:09:34,520 Speaker 3: miss is that we think, in all of our blackness, 179 00:09:34,960 --> 00:09:38,959 Speaker 3: that we're the only ones who can understand us. And 180 00:09:39,040 --> 00:09:41,400 Speaker 3: maybe that's true. We've got a different swagger, we've got 181 00:09:41,400 --> 00:09:44,160 Speaker 3: a different confidence, we've got a different way that we move, 182 00:09:44,320 --> 00:09:47,960 Speaker 3: different foods that we like. That may be true, but 183 00:09:48,280 --> 00:09:51,719 Speaker 3: everybody in this country is an immigrant. That means that 184 00:09:51,760 --> 00:09:55,960 Speaker 3: there is a tie that binds all of us, and 185 00:09:56,200 --> 00:09:59,560 Speaker 3: I choose to lean into that whenever I'm talking to 186 00:09:59,600 --> 00:10:03,720 Speaker 3: people of other races, of other background, of other socioeconomic status. 187 00:10:04,280 --> 00:10:08,360 Speaker 3: A lot of people don't understand this because of possibly 188 00:10:08,440 --> 00:10:11,160 Speaker 3: the circles they're in. But I've been in every circle, 189 00:10:11,480 --> 00:10:15,480 Speaker 3: from the hood, from Watts, from Jordan Down's. I've been 190 00:10:15,520 --> 00:10:18,360 Speaker 3: in homeless shelters, I've been in that circle. I've been 191 00:10:18,440 --> 00:10:23,760 Speaker 3: in exclusive, more exclusive, billionaire you know, retreats than I 192 00:10:23,800 --> 00:10:27,880 Speaker 3: can count. And the thing that is consistent in every 193 00:10:28,040 --> 00:10:32,240 Speaker 3: single one of those situations is every single person is 194 00:10:32,280 --> 00:10:38,320 Speaker 3: still longing for something. So I walk in without that longing, 195 00:10:38,840 --> 00:10:42,280 Speaker 3: and they want to know why they're drawn to Why 196 00:10:42,280 --> 00:10:44,480 Speaker 3: do you not have this longing I was in. I 197 00:10:44,559 --> 00:10:48,840 Speaker 3: was brought up to speak for a group in Big Sky, 198 00:10:49,679 --> 00:10:53,800 Speaker 3: Big Guy, Big Sky, Montana. I joke because all of 199 00:10:53,840 --> 00:10:57,360 Speaker 3: these these billionaire groups ISAI. I don't know what it is. 200 00:10:57,679 --> 00:11:00,360 Speaker 3: But white people when they get money, they want to 201 00:11:00,360 --> 00:11:03,400 Speaker 3: go where there's no air, where you need a can 202 00:11:04,160 --> 00:11:07,679 Speaker 3: and where you need motrid. Black people, we get money, 203 00:11:07,720 --> 00:11:11,599 Speaker 3: we want to be on a big sea level actect'. 204 00:11:12,200 --> 00:11:14,960 Speaker 3: That's the biggest difference. But what I have found in 205 00:11:15,160 --> 00:11:19,360 Speaker 3: every single one of those scenarios. In that particular group, 206 00:11:19,440 --> 00:11:21,160 Speaker 3: they had me come in to be a speaker. In 207 00:11:21,280 --> 00:11:24,680 Speaker 3: that room, there were about one hundred people. That one 208 00:11:24,800 --> 00:11:29,400 Speaker 3: hundred people represented one hundred and sixty billion dollars. You 209 00:11:29,480 --> 00:11:32,920 Speaker 3: want to know what their question was for me? How 210 00:11:32,960 --> 00:11:34,280 Speaker 3: do we find our purpose? 211 00:11:35,640 --> 00:11:35,800 Speaker 2: Oh? 212 00:11:35,840 --> 00:11:39,760 Speaker 3: Wow? So what we don't understand is money doesn't. Money 213 00:11:39,760 --> 00:11:45,199 Speaker 3: doesn't give us purpose. Money doesn't give us purpose. Money doesn't. 214 00:11:45,240 --> 00:11:48,000 Speaker 3: There is a There have been so many reports that 215 00:11:48,080 --> 00:11:51,000 Speaker 3: show the point of diminishing returns. I think it's like, 216 00:11:51,040 --> 00:11:53,680 Speaker 3: after you reach seventy thousand dollars a year annually, I 217 00:11:53,679 --> 00:11:55,319 Speaker 3: have to go back up and look to see what 218 00:11:55,440 --> 00:11:58,199 Speaker 3: that number is. But the bottom line is is once 219 00:11:58,280 --> 00:12:01,800 Speaker 3: your needs are met. It's a point of diminishing returns 220 00:12:01,800 --> 00:12:06,000 Speaker 3: from there because no matter what you buy, no matter 221 00:12:06,040 --> 00:12:09,920 Speaker 3: how much more you have, everybody's at a level playing field. 222 00:12:10,000 --> 00:12:10,679 Speaker 3: Wants niter men. 223 00:12:11,800 --> 00:12:19,080 Speaker 2: Yeah, yeah, beautiful, beautiful. I want to understand your mindset, 224 00:12:19,240 --> 00:12:22,000 Speaker 2: like your leadership minds. I've heard you. You know all 225 00:12:22,000 --> 00:12:24,839 Speaker 2: these gems for sure. I hear all that which I love, 226 00:12:25,360 --> 00:12:28,560 Speaker 2: And I wonder what is how does Fawn think about 227 00:12:28,720 --> 00:12:32,080 Speaker 2: leading her team? Like if we were to interview your team, 228 00:12:32,400 --> 00:12:35,040 Speaker 2: what would they say about how fun runs the. 229 00:12:35,000 --> 00:12:40,280 Speaker 3: Meeting way that she is That she literally stays out 230 00:12:40,320 --> 00:12:42,560 Speaker 3: of our way. She cares about one thing and one 231 00:12:42,559 --> 00:12:46,120 Speaker 3: thing only. You go after your goal and don't let 232 00:12:46,200 --> 00:12:49,480 Speaker 3: anything distract you from your goal. And I don't care 233 00:12:49,520 --> 00:12:51,360 Speaker 3: if they're doing it at two o'clock in the morning 234 00:12:51,600 --> 00:12:54,240 Speaker 3: from a pool at a biza, or if they're doing 235 00:12:54,240 --> 00:12:57,320 Speaker 3: it at two o'clock in the afternoon from our distillery. 236 00:12:57,679 --> 00:13:02,240 Speaker 3: It is of no consequence to me where the success happens. 237 00:13:02,679 --> 00:13:05,400 Speaker 3: And so my team will tell you they are given 238 00:13:05,520 --> 00:13:08,960 Speaker 3: a lot of freedom to do their jobs. So many 239 00:13:09,080 --> 00:13:13,160 Speaker 3: leaders are so focused on the process that they micro 240 00:13:13,320 --> 00:13:16,840 Speaker 3: manage it unintentionally and end up with a really high turnover. 241 00:13:17,320 --> 00:13:21,480 Speaker 3: Right for me, I am not micromanaging the process. I 242 00:13:21,520 --> 00:13:26,079 Speaker 3: am squarely focused on the end result. What is if 243 00:13:26,080 --> 00:13:28,760 Speaker 3: there's a problem, what is the solution. But one of 244 00:13:28,760 --> 00:13:30,719 Speaker 3: the things they will tell you I don't play with 245 00:13:31,240 --> 00:13:35,600 Speaker 3: is not owning mistakes. I'm not looking for an apology. 246 00:13:35,760 --> 00:13:38,440 Speaker 3: I'm not looking for you to tell me what happened. 247 00:13:39,000 --> 00:13:41,880 Speaker 3: All I need to know is a mistake was made. 248 00:13:42,080 --> 00:13:44,679 Speaker 3: You're owning it, you're fixing it. I don't even need 249 00:13:44,720 --> 00:13:47,120 Speaker 3: you to tell me who made the mistake. Let's just 250 00:13:47,520 --> 00:13:50,360 Speaker 3: it came out of nowhere. And what they'll tell you 251 00:13:50,440 --> 00:13:52,640 Speaker 3: is is the amount of grace that I give with 252 00:13:52,800 --> 00:13:56,680 Speaker 3: mistakes is as long as you own it and you 253 00:13:56,760 --> 00:13:59,360 Speaker 3: fix it, you'll never hear about it again from me. 254 00:14:01,320 --> 00:14:05,280 Speaker 2: I love that. What is in your E d C, 255 00:14:05,559 --> 00:14:08,000 Speaker 2: your everyday care? You know I asked this because you've seen. 256 00:14:08,080 --> 00:14:14,920 Speaker 3: I saw you, but I hadn't about it myself. Sunscreen. 257 00:14:15,200 --> 00:14:18,880 Speaker 3: I was like a black women because we just started 258 00:14:18,920 --> 00:14:23,480 Speaker 3: using sunscreen, had doctor all those years ago and had 259 00:14:23,520 --> 00:14:26,400 Speaker 3: us seek that our melanin keeps us from need to 260 00:14:26,400 --> 00:14:32,320 Speaker 3: have UH. So I so consistent with with with with 261 00:14:32,040 --> 00:14:35,040 Speaker 3: UH with Monique, I always have water you this like 262 00:14:35,240 --> 00:14:39,360 Speaker 3: this sucker. You gonna see this with me at all times, 263 00:14:39,520 --> 00:14:44,760 Speaker 3: and and there's you yeah exactly. There's usually ice in it. 264 00:14:45,080 --> 00:14:47,280 Speaker 3: So that's a newer thing for me over the last 265 00:14:47,440 --> 00:14:50,720 Speaker 3: few years. Premu apozzle on my body. It creates ice. 266 00:14:51,280 --> 00:14:53,760 Speaker 3: And so now I went from drinking water room temperature 267 00:14:53,760 --> 00:14:56,920 Speaker 3: all the time. But I always have water with me 268 00:14:57,200 --> 00:14:59,320 Speaker 3: at all times. You will always see it in my hands. 269 00:14:59,440 --> 00:15:03,920 Speaker 3: I always have snacks. Like if you are my bag, 270 00:15:05,160 --> 00:15:08,520 Speaker 3: you just find Tats, oatmeal, raisin cookies, You're going to 271 00:15:08,560 --> 00:15:12,560 Speaker 3: find Lily's chocolate cover omens, You're gonna find many peanut 272 00:15:12,600 --> 00:15:17,640 Speaker 3: butter kind bars. I always have snacks. And then the 273 00:15:17,720 --> 00:15:19,640 Speaker 3: other thing I always have with me, I literally have 274 00:15:19,720 --> 00:15:22,960 Speaker 3: this in every single thing. Are these because I don't 275 00:15:23,640 --> 00:15:27,600 Speaker 3: I don't use powder. They're are charcoal things to get 276 00:15:27,640 --> 00:15:31,120 Speaker 3: off the shine because I don't use powder with makeup, 277 00:15:31,240 --> 00:15:34,320 Speaker 3: so I have to like and I and my skin 278 00:15:34,400 --> 00:15:37,080 Speaker 3: can get wally. So I'd say that those are the 279 00:15:37,160 --> 00:15:40,360 Speaker 3: things that I always have with me, are those charcoal wipes, 280 00:15:40,760 --> 00:15:43,680 Speaker 3: my water and snacks. 281 00:15:46,280 --> 00:15:48,720 Speaker 2: It's ask. So there's again I told you I got 282 00:15:48,720 --> 00:15:51,680 Speaker 2: a bunch of qults from fall Weaver. So his is one. 283 00:15:51,720 --> 00:15:54,000 Speaker 2: It says I am not going to fail and I'm 284 00:15:54,040 --> 00:15:56,960 Speaker 2: not going to sell. Yes, say more on this please, 285 00:15:58,120 --> 00:16:01,040 Speaker 2: Well you know and this And here's why I ask 286 00:16:02,040 --> 00:16:04,800 Speaker 2: because when you go to we have investors, and investors 287 00:16:04,800 --> 00:16:07,120 Speaker 2: want to know where's the exit, where's the liquidity event? Yes, 288 00:16:07,280 --> 00:16:08,280 Speaker 2: and you say I'm not. 289 00:16:08,240 --> 00:16:13,320 Speaker 3: Selling secondary That's that's the piece of it that I 290 00:16:13,400 --> 00:16:15,920 Speaker 3: think a lot of people a lot of people miss. 291 00:16:16,600 --> 00:16:20,680 Speaker 3: And the only exit is not to sell or to 292 00:16:20,720 --> 00:16:24,040 Speaker 3: go public. There is a third exit that you're bringing 293 00:16:24,080 --> 00:16:28,040 Speaker 3: in new entrepreneurs that are want to be a part 294 00:16:28,120 --> 00:16:31,840 Speaker 3: of your journey from where you're beginning. Now. People always 295 00:16:31,920 --> 00:16:36,040 Speaker 3: assume that the investors who began with you that they're 296 00:16:36,080 --> 00:16:40,200 Speaker 3: the only investors that go throughout, But it's I mean, 297 00:16:40,320 --> 00:16:42,600 Speaker 3: right before I got on here, I've got a secondary 298 00:16:42,640 --> 00:16:46,400 Speaker 3: transaction in my emails to approve where one investor is 299 00:16:46,480 --> 00:16:50,200 Speaker 3: selling and a one investor is selling a portion of 300 00:16:50,240 --> 00:16:53,080 Speaker 3: their shares to another. Now, we've not had anybody sell 301 00:16:53,120 --> 00:16:55,480 Speaker 3: all their shares. I don't even think we've had anybody 302 00:16:55,520 --> 00:16:58,680 Speaker 3: sell twenty five percent of their shares. But when there 303 00:16:58,720 --> 00:17:02,640 Speaker 3: has needed to be a lidation, then I am always 304 00:17:02,760 --> 00:17:04,399 Speaker 3: out there. People ask me all the time, when are 305 00:17:04,400 --> 00:17:06,080 Speaker 3: you doing your next raise? And I tell them I'm 306 00:17:06,160 --> 00:17:09,480 Speaker 3: raising at old times. I'm not necessarily raising for the company. 307 00:17:09,800 --> 00:17:13,000 Speaker 3: I'm raising to make sure that I have investors always 308 00:17:13,000 --> 00:17:16,679 Speaker 3: interested so that when I have investors that want to 309 00:17:16,800 --> 00:17:21,359 Speaker 3: go out, they have the ability to do that. But 310 00:17:21,440 --> 00:17:23,959 Speaker 3: a lot of people don't understand what secondary what that 311 00:17:23,960 --> 00:17:29,160 Speaker 3: secondary market looks like. And so I would encourage our 312 00:17:29,320 --> 00:17:33,199 Speaker 3: entrepreneurs that are out there to really understand that. Is 313 00:17:33,240 --> 00:17:39,920 Speaker 3: it easier to sell to a big spirit conglomerate. Maybe 314 00:17:40,560 --> 00:17:42,440 Speaker 3: I'm not convinced of it. And I'll tell you why 315 00:17:42,440 --> 00:17:45,000 Speaker 3: I'm not convinced of it. I'm not convinced of it 316 00:17:45,040 --> 00:17:49,320 Speaker 3: because if you see every single entrepreneur that does these 317 00:17:49,359 --> 00:17:52,760 Speaker 3: deals with the conglomerates, and they say they have control, 318 00:17:53,080 --> 00:17:54,920 Speaker 3: and they're the ones that are out there, and they're 319 00:17:54,920 --> 00:17:57,280 Speaker 3: the ones that the faces all the rest of that stuff. 320 00:17:57,560 --> 00:18:03,320 Speaker 3: When stuff hits the fan, somehow, some way, those CEO 321 00:18:03,560 --> 00:18:08,320 Speaker 3: and founders somehow get replaced or pushed out. And what 322 00:18:08,359 --> 00:18:12,520 Speaker 3: do they do every single time they try to create 323 00:18:12,560 --> 00:18:18,040 Speaker 3: a new business that can recapture the passion they had 324 00:18:18,080 --> 00:18:21,479 Speaker 3: in building the first business. Even when I look at 325 00:18:21,480 --> 00:18:25,280 Speaker 3: Sarah Blakely, she didn't need to sell. Sarah took no money. 326 00:18:25,800 --> 00:18:29,520 Speaker 3: I mean she owned one hundred percent of the company. 327 00:18:29,920 --> 00:18:33,800 Speaker 3: She brought in strategics, all was well, all was great. 328 00:18:34,240 --> 00:18:37,240 Speaker 3: Now she's selling tennis shoes with heels. What the heck 329 00:18:37,280 --> 00:18:42,440 Speaker 3: does happen here? But do you see what I'm saying. 330 00:18:42,840 --> 00:18:45,719 Speaker 3: You see that time and time and time again, and 331 00:18:45,760 --> 00:18:49,520 Speaker 3: you can't convince me that's a coincidence. And so I 332 00:18:49,880 --> 00:18:52,560 Speaker 3: think that there is this thought process that if you 333 00:18:52,600 --> 00:18:56,080 Speaker 3: don't fail, then your goal is to sell. No. When 334 00:18:56,119 --> 00:18:59,560 Speaker 3: I look at one of our investors and she's an 335 00:18:59,560 --> 00:19:01,720 Speaker 3: incredible advisor to me, as a woman by the name 336 00:19:01,800 --> 00:19:04,840 Speaker 3: of Helen Johnson Leopold. You can find her on the 337 00:19:04,840 --> 00:19:08,480 Speaker 3: Forbes list, really high up. She is sc Johnson Air. 338 00:19:10,480 --> 00:19:15,080 Speaker 3: All of the sc Johnson Airs are good, Like whether 339 00:19:15,119 --> 00:19:18,280 Speaker 3: they work in the business or not, they are good. 340 00:19:18,640 --> 00:19:23,640 Speaker 3: Why because sc Johnson decided one goes out. You can 341 00:19:23,720 --> 00:19:28,879 Speaker 3: go through all of our greatest companies and in every 342 00:19:28,960 --> 00:19:32,919 Speaker 3: single instance, how beautiful is it when we set up 343 00:19:32,920 --> 00:19:35,280 Speaker 3: the next generation to not have to start from scratch. 344 00:19:37,240 --> 00:19:42,000 Speaker 3: And so many that sell a part of why they 345 00:19:42,119 --> 00:19:45,720 Speaker 3: go back into businesses. They blow through that money so fast. 346 00:19:46,760 --> 00:19:50,119 Speaker 3: So now they're trying to start again instead of just 347 00:19:50,240 --> 00:19:52,800 Speaker 3: keeping the original vision. I'm not saying there's anything wrong 348 00:19:52,920 --> 00:19:55,199 Speaker 3: with selling, Don't get me wrong. If you want to 349 00:19:55,200 --> 00:19:58,240 Speaker 3: build to be acquired, that's a beautiful thing and there's 350 00:19:58,400 --> 00:20:01,800 Speaker 3: nothing wrong with that. But if God has placed it 351 00:20:01,840 --> 00:20:04,600 Speaker 3: on your heart to hold for the next generation and 352 00:20:04,680 --> 00:20:07,800 Speaker 3: has told you you are the steward and this generation, 353 00:20:10,000 --> 00:20:12,760 Speaker 3: giving it up is not an option. So for me, 354 00:20:13,640 --> 00:20:16,639 Speaker 3: giving it up isn't an option. And so every week 355 00:20:17,000 --> 00:20:20,600 Speaker 3: I can tell you stock transfer agreements, I'm signing them, 356 00:20:20,640 --> 00:20:23,720 Speaker 3: I'm approving them. I have to approve every single share. 357 00:20:23,760 --> 00:20:25,840 Speaker 3: I've got first right of refusal on the shares in 358 00:20:25,880 --> 00:20:28,960 Speaker 3: my stock, on the shares of my company, and so 359 00:20:29,240 --> 00:20:33,879 Speaker 3: I either can match it or I can approve it. 360 00:20:34,320 --> 00:20:36,639 Speaker 3: But people bring investors in all the time that are 361 00:20:36,680 --> 00:20:39,960 Speaker 3: excited about the journey. The first seven and a half 362 00:20:40,080 --> 00:20:42,919 Speaker 3: years of this, the first eight years coming up on it, 363 00:20:43,000 --> 00:20:46,240 Speaker 3: we've been a single branded company, Uncle Niars, Premium Whiskey, 364 00:20:46,680 --> 00:20:50,600 Speaker 3: one brand. Moving into the future, we have a Cognac 365 00:20:50,640 --> 00:20:55,199 Speaker 3: house in France that is coming and is going to 366 00:20:55,240 --> 00:20:59,200 Speaker 3: revolutionize what we've seen in the cognac business in America. 367 00:20:59,240 --> 00:21:01,320 Speaker 3: And by the way, We're gonna do it during a 368 00:21:01,320 --> 00:21:03,919 Speaker 3: period of time where everybody is questioning my judgment on 369 00:21:03,960 --> 00:21:07,320 Speaker 3: this because they're looking at it and saying the category 370 00:21:07,400 --> 00:21:12,199 Speaker 3: is dead. The category is dropping faster than any other category. 371 00:21:12,840 --> 00:21:17,720 Speaker 3: African Americans, the culture has decided they no longer want cognac, 372 00:21:17,960 --> 00:21:21,040 Speaker 3: They want tequila. Only way to believe that is if 373 00:21:21,040 --> 00:21:23,919 Speaker 3: you're not a part of the culture. What the culture 374 00:21:23,960 --> 00:21:28,000 Speaker 3: wants is a better Kognak. And so I'm going into 375 00:21:28,040 --> 00:21:31,879 Speaker 3: a space where if you're looking at cognac as a 376 00:21:31,920 --> 00:21:35,119 Speaker 3: category in the ten k's and the ten qu's of 377 00:21:35,200 --> 00:21:37,719 Speaker 3: the big Sphere conglomerates, or if you're looking at it 378 00:21:37,760 --> 00:21:40,760 Speaker 3: on a graph, what I'm about to do is absolutely crazy. 379 00:21:41,400 --> 00:21:44,959 Speaker 3: But those who are investing at this current moment are like, 380 00:21:46,119 --> 00:21:50,200 Speaker 3: we saw her bet big on whiskey, on bourbon, going 381 00:21:50,240 --> 00:21:56,120 Speaker 3: into a space in which the only consumer that anyone 382 00:21:56,240 --> 00:21:59,399 Speaker 3: really knew or marketed to were all white men. And 383 00:21:59,440 --> 00:22:04,160 Speaker 3: she's coming in unapologetically as an African American woman and 384 00:22:04,320 --> 00:22:09,200 Speaker 3: telling a uniquely African American story. And yet she's marketing 385 00:22:09,240 --> 00:22:13,959 Speaker 3: to everyone, including the core consumer of bourbon, that had 386 00:22:13,960 --> 00:22:16,639 Speaker 3: never been done before. Whenever we had come out with 387 00:22:16,680 --> 00:22:19,480 Speaker 3: a spirit, we would market to us, and I said, 388 00:22:20,280 --> 00:22:23,000 Speaker 3: I'm going to market to everyone because I want to 389 00:22:23,000 --> 00:22:25,480 Speaker 3: pass this to the next generation. That means that I 390 00:22:25,520 --> 00:22:29,119 Speaker 3: can't be reliant on this small percentage of the thirteen 391 00:22:29,160 --> 00:22:31,960 Speaker 3: point nine percent of African Americans Black Americans in this 392 00:22:32,040 --> 00:22:34,159 Speaker 3: country that drink alcohol. There's a lot of us that 393 00:22:34,160 --> 00:22:36,480 Speaker 3: don't drink alcohol. There's a lot of us that are underage. 394 00:22:36,640 --> 00:22:38,240 Speaker 3: There's a lot of us that are over the age 395 00:22:38,280 --> 00:22:41,440 Speaker 3: that we would be drinking alcohol. So if I built 396 00:22:41,440 --> 00:22:45,119 Speaker 3: this whole entire company on just a fraction of the 397 00:22:45,160 --> 00:22:47,960 Speaker 3: percentage of people that drink, how do I get that 398 00:22:48,040 --> 00:22:50,080 Speaker 3: to build and scale large enough to pass to the 399 00:22:50,119 --> 00:22:52,879 Speaker 3: next generation. How do I turn that into a global brand? 400 00:22:54,800 --> 00:22:57,720 Speaker 2: Yeah, A couple things there, because I wonder what your 401 00:22:57,720 --> 00:23:00,679 Speaker 2: reaction is when you I'm sure you've seen online there 402 00:23:00,680 --> 00:23:03,560 Speaker 2: are people who, let's say, you got a company you 403 00:23:03,600 --> 00:23:05,959 Speaker 2: want to sell, and then people in the culture are like, oh, 404 00:23:06,000 --> 00:23:08,359 Speaker 2: you shouldn't sell. You sold out, and now look at 405 00:23:08,400 --> 00:23:10,600 Speaker 2: Fhon Weaver, she don't have to sell. And then there's 406 00:23:10,800 --> 00:23:13,240 Speaker 2: the entrepreneurs who are like, well, the only way to 407 00:23:13,280 --> 00:23:15,960 Speaker 2: get to that next place is to sell. Yeah, and 408 00:23:16,000 --> 00:23:20,080 Speaker 2: so like, how do you process that debate that we 409 00:23:20,240 --> 00:23:21,199 Speaker 2: have in our community. 410 00:23:21,320 --> 00:23:23,760 Speaker 3: Well, Number one, I don't believe that it's the only way, 411 00:23:24,320 --> 00:23:26,639 Speaker 3: and so a part of what I'm doing is showing 412 00:23:26,680 --> 00:23:29,359 Speaker 3: it's not the only way. That's the first thing. We 413 00:23:29,440 --> 00:23:33,359 Speaker 3: don't realize it's not the only way because we've not 414 00:23:33,520 --> 00:23:36,879 Speaker 3: tried it. But when you look at a company like Bakarty, 415 00:23:37,760 --> 00:23:40,360 Speaker 3: if you go and actually look through the lawsuit when 416 00:23:40,440 --> 00:23:43,919 Speaker 3: Jay sued Baccarty, what Jay was suing for was to 417 00:23:43,960 --> 00:23:47,600 Speaker 3: see their books. Why Because they're a public company. They've 418 00:23:47,600 --> 00:23:52,159 Speaker 3: been running it, family owned forever, and so they're able 419 00:23:52,240 --> 00:23:56,879 Speaker 3: to do things that publicly traded companies cannot do. They've 420 00:23:56,920 --> 00:24:01,439 Speaker 3: been doing this for generations. Sazarak Sasarak is one of 421 00:24:01,480 --> 00:24:05,000 Speaker 3: the biggest spirit companies in America. They own all of 422 00:24:05,040 --> 00:24:08,480 Speaker 3: Buffalo trees. They own almost the entire bottom shelf. It's 423 00:24:08,480 --> 00:24:12,000 Speaker 3: actually a brilliant model. What Sasara did is they decided, 424 00:24:12,320 --> 00:24:15,399 Speaker 3: if we buy all the shelf kickers, that's what we 425 00:24:15,480 --> 00:24:17,399 Speaker 3: call them, Like if you walk into a store and 426 00:24:17,440 --> 00:24:23,600 Speaker 3: you can accidentally kick the bottle shelf kickers, right, They 427 00:24:23,720 --> 00:24:27,840 Speaker 3: strategically began buying everything on that bottom tier. Fleischmann's Gin 428 00:24:28,200 --> 00:24:30,560 Speaker 3: like who even knew that Fleischman's was still being made. 429 00:24:30,760 --> 00:24:33,720 Speaker 3: They started Southern Comfort. They bought that from Brown Format. 430 00:24:33,720 --> 00:24:38,000 Speaker 3: They started buying all of the shelf kickers. Why because 431 00:24:38,000 --> 00:24:43,720 Speaker 3: if you own the entire space of the below ten 432 00:24:43,840 --> 00:24:47,040 Speaker 3: dollars bottles of liquor, right, you can look at that 433 00:24:47,119 --> 00:24:49,720 Speaker 3: and go, well, that's not worth as much as what 434 00:24:49,760 --> 00:24:52,240 Speaker 3: they're doing with their Blantons where they've got Pappy and 435 00:24:53,600 --> 00:24:57,040 Speaker 3: Blanton's and Eh Taylor and all the rest of these 436 00:24:57,280 --> 00:24:59,399 Speaker 3: high end bourbons that everybody wants to talk about. You 437 00:24:59,400 --> 00:25:01,640 Speaker 3: want to know where they make their money. Shelf kickers, 438 00:25:02,080 --> 00:25:06,520 Speaker 3: how because if you own the entire category, then you 439 00:25:06,520 --> 00:25:09,320 Speaker 3: can raise every bottle by four cents and nobody know it. 440 00:25:10,080 --> 00:25:14,240 Speaker 3: Oh wow, that was their model. They don't need to sell. 441 00:25:14,840 --> 00:25:18,240 Speaker 3: The gold Ring family out of out of New Orleans 442 00:25:18,920 --> 00:25:21,840 Speaker 3: has no need and no desire to sell to a 443 00:25:21,880 --> 00:25:25,680 Speaker 3: strategic Why because they built themselves into into a strategic 444 00:25:26,560 --> 00:25:29,639 Speaker 3: and so it is perfectly fine if you want to 445 00:25:29,680 --> 00:25:32,760 Speaker 3: sell to a strategic But I would challenge some of 446 00:25:32,840 --> 00:25:36,520 Speaker 3: us to build into a strategic to become the one 447 00:25:36,560 --> 00:25:39,520 Speaker 3: that is acquiring, to become the one that's buying. I'm 448 00:25:39,520 --> 00:25:41,679 Speaker 3: not saying one is better than the other. I'm not 449 00:25:41,720 --> 00:25:44,000 Speaker 3: saying that one is right and one is wrong. I'm 450 00:25:44,040 --> 00:25:45,320 Speaker 3: saying that we have options. 451 00:25:47,880 --> 00:25:52,760 Speaker 2: Yeah, back to your mindset, because I've seen you talk 452 00:25:52,800 --> 00:25:56,280 Speaker 2: about you know, there are entrepreneurs who say there's not 453 00:25:56,440 --> 00:25:59,720 Speaker 2: enough entrepreneurs showing the hard stuff, the difficult stuff. Everybody 454 00:25:59,800 --> 00:26:03,000 Speaker 2: wills to show the highlight reel. And what I've I 455 00:26:03,040 --> 00:26:05,199 Speaker 2: don't want to translate for you, but what I understood 456 00:26:05,480 --> 00:26:08,720 Speaker 2: was that you were, like, you know, you probably shouldn't 457 00:26:08,720 --> 00:26:10,840 Speaker 2: be focusing on the things that are not going well. 458 00:26:10,920 --> 00:26:13,640 Speaker 2: You should focus on the positive. Can you speak more 459 00:26:13,680 --> 00:26:17,200 Speaker 2: about why? I understand because I understand why people want 460 00:26:17,200 --> 00:26:18,840 Speaker 2: to see the hard part because people do show the 461 00:26:18,880 --> 00:26:22,320 Speaker 2: glamorous life, and it's not all glamorous. But can you 462 00:26:22,359 --> 00:26:24,760 Speaker 2: talk about your reasoning and your thought process behavior. 463 00:26:24,840 --> 00:26:29,000 Speaker 3: First of all, who in their crazy mind would believe 464 00:26:29,000 --> 00:26:33,600 Speaker 3: that being an entrepreneur is not hard. The nature of 465 00:26:33,680 --> 00:26:36,800 Speaker 3: being an entrepreneur, the reason why so few do it 466 00:26:36,840 --> 00:26:39,960 Speaker 3: is the risk is so great. You give up so much, 467 00:26:40,040 --> 00:26:43,600 Speaker 3: You sacrifice so much, You sell your house, you sell 468 00:26:43,680 --> 00:26:45,960 Speaker 3: your cars, you sell you give up all the time 469 00:26:46,040 --> 00:26:49,320 Speaker 3: with your family. I show all of that, I talk 470 00:26:49,480 --> 00:26:52,240 Speaker 3: about all of that. What I don't do is focus 471 00:26:52,280 --> 00:26:54,200 Speaker 3: on it. What I don't do is dwell on it. 472 00:26:54,359 --> 00:26:58,960 Speaker 3: Because whatever you focus on grows. Whatever you give sunlight 473 00:26:59,040 --> 00:27:03,080 Speaker 3: to rose. And so when you're sitting there and all 474 00:27:03,119 --> 00:27:07,000 Speaker 3: you're talking about is how hard entrepreneurship is. I don't 475 00:27:07,000 --> 00:27:09,520 Speaker 3: know if you've noticed, but the people that sit around 476 00:27:09,560 --> 00:27:13,200 Speaker 3: and talk NonStop about how hard entrepreneurship is, and every 477 00:27:13,240 --> 00:27:14,960 Speaker 3: now and again they'll give you a glimmer of hope, 478 00:27:15,160 --> 00:27:17,919 Speaker 3: but the majority of their focus is on how hard 479 00:27:18,119 --> 00:27:21,240 Speaker 3: entrepreneurship is. Have you ever noticed that it gets harder 480 00:27:21,280 --> 00:27:27,040 Speaker 3: for them? And the one that focused on all that 481 00:27:27,200 --> 00:27:30,560 Speaker 3: is good, all that they can achieve. Instead of focusing 482 00:27:30,600 --> 00:27:32,800 Speaker 3: on the problem, they focus on how quickly can they 483 00:27:32,880 --> 00:27:35,879 Speaker 3: can I get to the solution? Instead of focusing on 484 00:27:36,359 --> 00:27:40,119 Speaker 3: the challenge, they look at how what is the lesson 485 00:27:40,160 --> 00:27:42,720 Speaker 3: from this? What is the gym from this? What can 486 00:27:42,760 --> 00:27:44,800 Speaker 3: I get from this? How quickly can I get it 487 00:27:45,080 --> 00:27:47,440 Speaker 3: and go to the next level? Those are the ones 488 00:27:47,440 --> 00:27:50,280 Speaker 3: that you see succeed. Those are the ones that you 489 00:27:50,359 --> 00:27:53,320 Speaker 3: see keep going even when you look at chat GPT. 490 00:27:53,560 --> 00:27:55,840 Speaker 3: Sam Altman, I've been around him a few times, right, 491 00:27:56,760 --> 00:27:59,600 Speaker 3: Sam Altman. What a lot of people don't know is 492 00:27:59,640 --> 00:28:02,400 Speaker 3: the reason why chat gbt has such a bad name 493 00:28:03,400 --> 00:28:06,439 Speaker 3: is that it was not ready to launch. Anybody like 494 00:28:06,560 --> 00:28:09,680 Speaker 3: me who used chatgbt out the gate knows the thing 495 00:28:09,680 --> 00:28:15,880 Speaker 3: couldn't calculate how to hell you AI and you can't calculate. 496 00:28:16,600 --> 00:28:19,560 Speaker 3: But they hadn't finished programming the math side of it. 497 00:28:19,800 --> 00:28:23,520 Speaker 3: They hadn't given it enough inputs. If you look at it, 498 00:28:23,640 --> 00:28:26,359 Speaker 3: you would think if you understood all the things that 499 00:28:26,480 --> 00:28:29,000 Speaker 3: didn't have, you would think it's crazy for it to 500 00:28:29,040 --> 00:28:31,600 Speaker 3: go to market. But the reason why it went to 501 00:28:31,680 --> 00:28:35,359 Speaker 3: market with so many flaws they didn't even have enough 502 00:28:35,560 --> 00:28:39,240 Speaker 3: time to bring in a branding company to come up 503 00:28:39,280 --> 00:28:43,160 Speaker 3: with a name. Chat gbt was the internal name. It's 504 00:28:43,240 --> 00:28:46,959 Speaker 3: because Sam Altman was traveling somewhere. He got a call 505 00:28:47,440 --> 00:28:50,200 Speaker 3: that there was an AI company, I want to say, 506 00:28:50,240 --> 00:28:54,440 Speaker 3: out of China that was about to debut within twenty 507 00:28:54,480 --> 00:29:00,880 Speaker 3: four hours. So he had a choice, perfect it there 508 00:29:01,120 --> 00:29:05,960 Speaker 3: a second or put it out with a bad name. 509 00:29:06,640 --> 00:29:11,800 Speaker 3: Kink's glore. It can add, he could add it just 510 00:29:11,840 --> 00:29:16,000 Speaker 3: had some problems with division and multiply cation, and so 511 00:29:16,400 --> 00:29:21,680 Speaker 3: you know, do you do that? So imagine he had 512 00:29:21,680 --> 00:29:26,400 Speaker 3: his company was valued so incredibly high. You had investors 513 00:29:26,400 --> 00:29:29,880 Speaker 3: putting in all of this money, and he was launching 514 00:29:29,920 --> 00:29:34,360 Speaker 3: it before it was ready, so it was NonStop. Kinks 515 00:29:34,560 --> 00:29:36,720 Speaker 3: that he's working at how many hours a night do 516 00:29:36,720 --> 00:29:39,640 Speaker 3: you think he got to sleep? But what we do 517 00:29:39,800 --> 00:29:42,360 Speaker 3: is we focus on how much money his company is worth. 518 00:29:43,720 --> 00:29:46,320 Speaker 3: That's not because all he's doing is showing you the 519 00:29:46,480 --> 00:29:52,040 Speaker 3: highlight reel. What he's not focusing on is the problems. 520 00:29:53,200 --> 00:29:56,479 Speaker 3: You solve the problems. You find solutions as quickly as 521 00:29:56,520 --> 00:29:59,760 Speaker 3: you can for the challenges, but you don't focus on 522 00:29:59,800 --> 00:30:02,400 Speaker 3: either one of them. 523 00:30:02,480 --> 00:30:04,000 Speaker 2: It was a quote. It wasn't joy, but there was 524 00:30:04,000 --> 00:30:05,760 Speaker 2: a quote I heard one time that said, you know, 525 00:30:05,840 --> 00:30:09,000 Speaker 2: a life worth living is worth recording. And I wonder, 526 00:30:09,040 --> 00:30:11,640 Speaker 2: how how do you if you do journal, how do 527 00:30:11,680 --> 00:30:14,240 Speaker 2: you record this life? Other than being an author? But 528 00:30:14,320 --> 00:30:18,040 Speaker 2: how do you just record this life and capture social. 529 00:30:17,960 --> 00:30:21,200 Speaker 3: Journal on social Like I don't even once I post 530 00:30:21,200 --> 00:30:24,560 Speaker 3: a video on social, I deleted off my phone, so 531 00:30:24,920 --> 00:30:28,720 Speaker 3: it doesn't I live in the moment. I don't really 532 00:30:28,760 --> 00:30:31,080 Speaker 3: capture it. I don't really journal it. But I already 533 00:30:31,120 --> 00:30:35,280 Speaker 3: know the next three books and am already simultaneously writing 534 00:30:35,880 --> 00:30:38,479 Speaker 3: that the next three books. Now my priority is building 535 00:30:38,600 --> 00:30:41,440 Speaker 3: Uncle nearest, and so for me, if something doesn't tie 536 00:30:41,480 --> 00:30:45,560 Speaker 3: directly to that, it's on hold. Because we are very 537 00:30:45,640 --> 00:30:48,000 Speaker 3: much so in build mode, we are very much so 538 00:30:48,200 --> 00:30:52,120 Speaker 3: in high risk mode. We're we're adding a vodka company, 539 00:30:52,200 --> 00:30:54,240 Speaker 3: or we already did acquired a vodka company. We're in 540 00:30:54,320 --> 00:30:59,280 Speaker 3: negotiations to acquire a cognac company, we had already acquire 541 00:30:59,440 --> 00:31:04,920 Speaker 3: the and so we're in a very high risk environment 542 00:31:05,640 --> 00:31:10,640 Speaker 3: and doing things that are enormously high risk. But every 543 00:31:10,680 --> 00:31:12,840 Speaker 3: single person that you have ever seen on the side 544 00:31:12,880 --> 00:31:16,520 Speaker 3: of the building, I don't care if it's Rockefeller, Carnegie, Mellon, 545 00:31:17,000 --> 00:31:20,480 Speaker 3: JP Morgan, Charles Swab, name them. If they're on the 546 00:31:20,520 --> 00:31:27,040 Speaker 3: side of a building, Tyler Perry, they enormous risk. And 547 00:31:27,680 --> 00:31:30,200 Speaker 3: the difference that you will notice about the mindset of 548 00:31:30,240 --> 00:31:32,880 Speaker 3: all of them, none of them focused on the problem. 549 00:31:33,320 --> 00:31:36,480 Speaker 3: None of them highlighted the problem. And I said this 550 00:31:36,560 --> 00:31:39,040 Speaker 3: to Brandy Harvey not long ago, is I think one 551 00:31:39,080 --> 00:31:42,160 Speaker 3: of the mistakes that I see us make as women 552 00:31:42,280 --> 00:31:45,000 Speaker 3: and as people of color is when we're dealing with 553 00:31:45,080 --> 00:31:48,840 Speaker 3: these challenges, we're talking about them in real time as 554 00:31:48,880 --> 00:31:52,000 Speaker 3: if God can't turn it around in an hour. So 555 00:31:52,240 --> 00:31:54,080 Speaker 3: it's a little bit this is the best way I 556 00:31:54,080 --> 00:31:56,200 Speaker 3: can say it. It's a little bit like if you 557 00:31:56,280 --> 00:31:59,880 Speaker 3: have a really good friend and every single time that 558 00:32:00,240 --> 00:32:03,000 Speaker 3: friend is talking to you, and whoever it is that 559 00:32:03,080 --> 00:32:06,760 Speaker 3: they're dating, is you know, kind of doing them and 560 00:32:06,840 --> 00:32:09,240 Speaker 3: speaking to them in a way that you don't like 561 00:32:09,360 --> 00:32:11,719 Speaker 3: because of the way it's been said to you or 562 00:32:12,120 --> 00:32:13,800 Speaker 3: something that they did, and all the rest of that. 563 00:32:13,880 --> 00:32:17,120 Speaker 3: So you're on your friend's side, but then your friend 564 00:32:17,120 --> 00:32:21,000 Speaker 3: decides to marry that person, you will never look at 565 00:32:21,000 --> 00:32:25,360 Speaker 3: that person in a favorable light because of every single 566 00:32:25,440 --> 00:32:29,160 Speaker 3: thing that person says. Now the two people dating, it's 567 00:32:29,200 --> 00:32:31,680 Speaker 3: no longer a big deal for them, but it stays 568 00:32:31,680 --> 00:32:36,080 Speaker 3: with you. That's what we're doing when we talk about 569 00:32:36,160 --> 00:32:39,960 Speaker 3: our problems and our challenges publicly while we're still working 570 00:32:40,040 --> 00:32:46,440 Speaker 3: through them and investors are listening. They don't have any 571 00:32:46,480 --> 00:32:50,520 Speaker 3: ability to solve the problem. But what it does do 572 00:32:51,000 --> 00:32:54,040 Speaker 3: is make them nervous because they don't have an ability 573 00:32:54,080 --> 00:32:57,520 Speaker 3: to solve the problem. So I stand by solve the problem, 574 00:32:57,560 --> 00:32:59,400 Speaker 3: then talk about it. I stand by it. 575 00:33:00,120 --> 00:33:03,640 Speaker 2: Yeah, I was watching this YouTube vide I was trying 576 00:33:03,680 --> 00:33:05,080 Speaker 2: to find it again. I couldn't find it, but this 577 00:33:05,160 --> 00:33:07,120 Speaker 2: was months ago. I saw it, and you were talking 578 00:33:07,120 --> 00:33:09,680 Speaker 2: about like you gotta have some you to have some swag. 579 00:33:09,720 --> 00:33:12,240 Speaker 2: But what you doing and you were talking about the bar, 580 00:33:12,520 --> 00:33:14,760 Speaker 2: and you were saying that one of the reasons you 581 00:33:14,800 --> 00:33:18,200 Speaker 2: built the largest bar in America is because you had 582 00:33:18,560 --> 00:33:22,480 Speaker 2: in the world in the world. Yeah, and you said 583 00:33:22,560 --> 00:33:25,200 Speaker 2: one of the reasons why is because you needed people 584 00:33:25,240 --> 00:33:27,520 Speaker 2: to know when they google where is the largest bar, 585 00:33:27,720 --> 00:33:30,280 Speaker 2: they saw a black woman had this bar, the largest 586 00:33:30,280 --> 00:33:30,920 Speaker 2: bar in the world. 587 00:33:30,960 --> 00:33:33,560 Speaker 3: So I don't know whether that someone someone else probably 588 00:33:33,560 --> 00:33:36,360 Speaker 3: said that with regard to me, because I've never positioned 589 00:33:36,400 --> 00:33:41,320 Speaker 3: in that way. The reason why, the reason why I 590 00:33:41,440 --> 00:33:45,040 Speaker 3: built the world's longest bar is because we're an hour 591 00:33:45,160 --> 00:33:49,640 Speaker 3: south of Nashville, and people don't have any reason to 592 00:33:49,760 --> 00:33:54,080 Speaker 3: leave Nashville. You walk down Broadway and every two steps 593 00:33:54,200 --> 00:33:58,400 Speaker 3: there's a new bar owned by a celebrity with live 594 00:33:58,560 --> 00:34:01,719 Speaker 3: music every single one. You never know when Gard's going 595 00:34:01,720 --> 00:34:03,440 Speaker 3: to be in his, Dirk's, Bentley is going to be 596 00:34:03,440 --> 00:34:05,719 Speaker 3: in his, kid Rock's going to be in his. And 597 00:34:05,800 --> 00:34:09,560 Speaker 3: so to compete with that, I had to do something 598 00:34:09,640 --> 00:34:12,279 Speaker 3: they couldn't do. Their real estate up there is way 599 00:34:12,320 --> 00:34:15,719 Speaker 3: too expensive to build out a space as large as 600 00:34:15,760 --> 00:34:19,160 Speaker 3: what was required for Humble bear. So the reason I 601 00:34:19,320 --> 00:34:22,160 Speaker 3: did that had nothing to do with race or color. 602 00:34:22,560 --> 00:34:24,960 Speaker 3: The reason I did that is to make money. 603 00:34:25,960 --> 00:34:30,000 Speaker 2: Yeah, I dig it, I like it. I got two 604 00:34:30,040 --> 00:34:32,000 Speaker 2: more and I'm gonna let you go. You were a 605 00:34:32,080 --> 00:34:36,040 Speaker 2: board member at Endeavor, one of the largest, if not 606 00:34:36,120 --> 00:34:39,840 Speaker 2: the largest global entertainment sports countsing company in the world, 607 00:34:40,320 --> 00:34:44,080 Speaker 2: representing all the stars and stars. 608 00:34:44,080 --> 00:34:45,880 Speaker 3: I was a board member. We just took au we 609 00:34:45,960 --> 00:34:49,160 Speaker 3: just took a private So there the board was dissolved 610 00:34:49,320 --> 00:34:53,440 Speaker 3: about a month ago because we took the company private. 611 00:34:53,560 --> 00:34:54,239 Speaker 3: Silver Lake bought. 612 00:34:54,360 --> 00:34:57,640 Speaker 2: Yeah, got it? Okay, fair enough? So what was your interest? 613 00:34:57,960 --> 00:34:59,959 Speaker 2: The question is there relevant? So what was your interest 614 00:35:00,120 --> 00:35:02,960 Speaker 2: in joining a board? Like, what is a good reason 615 00:35:03,200 --> 00:35:04,480 Speaker 2: to join a board? 616 00:35:04,840 --> 00:35:05,120 Speaker 3: Oh? 617 00:35:05,280 --> 00:35:06,560 Speaker 2: In your perspective, So. 618 00:35:08,000 --> 00:35:12,160 Speaker 3: There's a lot of different reasons. Most really great boards 619 00:35:12,520 --> 00:35:16,800 Speaker 3: pay you a lot of money. So when you're talking 620 00:35:16,840 --> 00:35:20,680 Speaker 3: about Endeavor, it was a great board to sit on. 621 00:35:21,040 --> 00:35:24,000 Speaker 3: But I don't go to celebrity events, celebrity driven events. 622 00:35:24,040 --> 00:35:25,360 Speaker 3: I don't go to the Oscars, I don't go to 623 00:35:25,360 --> 00:35:27,439 Speaker 3: the Emmys. I don't go to you know, I could 624 00:35:27,440 --> 00:35:30,960 Speaker 3: have had courts, I seats at games, I like don't. 625 00:35:31,640 --> 00:35:33,960 Speaker 3: I don't. Let's put it this way, if there is 626 00:35:34,040 --> 00:35:37,120 Speaker 3: a red carpet, there is a really good chance I 627 00:35:37,280 --> 00:35:40,000 Speaker 3: went to avoided at all costs. Like it's just not 628 00:35:40,160 --> 00:35:42,480 Speaker 3: my thing. I'm here to work, I'm here to build, 629 00:35:42,960 --> 00:35:45,680 Speaker 3: and if it is helpful to the building of the company, 630 00:35:45,760 --> 00:35:47,919 Speaker 3: I'll show up. But if you can't show me how 631 00:35:47,960 --> 00:35:51,200 Speaker 3: it's tangibly helpful to the building of my company, You're 632 00:35:51,239 --> 00:35:53,160 Speaker 3: not going to see me there. So sitting on an 633 00:35:53,320 --> 00:35:58,360 Speaker 3: entertainment board really isn't beneficial for me from that standpoint, 634 00:35:58,360 --> 00:36:00,600 Speaker 3: because I'm not going to the concerts, So having the 635 00:36:00,600 --> 00:36:02,440 Speaker 3: great seats doesn't matter. I'm not going to the big 636 00:36:02,480 --> 00:36:05,680 Speaker 3: sporting matches and all the rest of that stuff. And 637 00:36:05,760 --> 00:36:10,560 Speaker 3: so it really was about experience, and publicly traded boards 638 00:36:10,600 --> 00:36:12,840 Speaker 3: pay you a lot of money. 639 00:36:13,000 --> 00:36:18,520 Speaker 2: Yeah, the last one you talk. You've been asked several 640 00:36:18,560 --> 00:36:21,879 Speaker 2: times about you know, stewardship of your brand, and I've 641 00:36:21,880 --> 00:36:24,399 Speaker 2: heard you call yourself a steward of this brand, not 642 00:36:24,560 --> 00:36:26,560 Speaker 2: just the founder and owner of this company, but the 643 00:36:26,600 --> 00:36:29,120 Speaker 2: steward of the brand, and that you don't think about 644 00:36:29,120 --> 00:36:31,440 Speaker 2: yourself in the process at all. It's not about you know, 645 00:36:31,520 --> 00:36:35,080 Speaker 2: farm's legacy. And so can you leave the audience with 646 00:36:35,200 --> 00:36:40,200 Speaker 2: something about how if this, you know, speaks to them, 647 00:36:40,360 --> 00:36:44,759 Speaker 2: how should they be thinking about building and how they 648 00:36:44,800 --> 00:36:46,080 Speaker 2: fit into that narrative. 649 00:36:46,400 --> 00:36:49,360 Speaker 3: Well, first of all, just do what God told you 650 00:36:49,400 --> 00:36:54,239 Speaker 3: to do. There there are I am very clear in 651 00:36:54,400 --> 00:36:57,120 Speaker 3: what He told me to do. I am a steward 652 00:36:57,120 --> 00:37:00,239 Speaker 3: in this generation to build this so large the next 653 00:37:00,239 --> 00:37:02,920 Speaker 3: generation can't mess it up, and to make sure that 654 00:37:02,920 --> 00:37:09,200 Speaker 3: the succession planning is in place so that it transitions. Well. Now, 655 00:37:09,239 --> 00:37:12,439 Speaker 3: hopefully God willing, I'm leading this thing for the next 656 00:37:12,440 --> 00:37:14,800 Speaker 3: twenty five years, and I'm going at the same breakneck 657 00:37:14,840 --> 00:37:19,400 Speaker 3: pace the entire time, because that will let me take 658 00:37:19,440 --> 00:37:20,920 Speaker 3: that back. I do want to have two days off 659 00:37:20,920 --> 00:37:24,759 Speaker 3: at some point in life, right, But my point is 660 00:37:24,760 --> 00:37:28,200 Speaker 3: is to continue to build, to continue to enjoy the 661 00:37:28,239 --> 00:37:31,160 Speaker 3: building with all of the challenges, with all of the 662 00:37:32,800 --> 00:37:36,520 Speaker 3: difficulties that come in doing what I'm doing. And I 663 00:37:36,560 --> 00:37:39,680 Speaker 3: mean it doesn't take a rocket science to understand there's 664 00:37:39,680 --> 00:37:42,160 Speaker 3: a reason why what I'm doing has never been done before, 665 00:37:42,520 --> 00:37:45,759 Speaker 3: is hard, and so I want to be able to 666 00:37:45,800 --> 00:37:50,560 Speaker 3: continue to do it, to continue enjoying what I am doing. 667 00:37:50,920 --> 00:37:53,759 Speaker 3: But I'm very clear in what God told me to do, 668 00:37:54,239 --> 00:37:56,520 Speaker 3: and it's to build it for the next generation. Now, 669 00:37:56,520 --> 00:37:58,000 Speaker 3: if God didn't tell you to build it for the 670 00:37:58,040 --> 00:38:01,480 Speaker 3: next generation, then don't do it. But here's the thing. 671 00:38:02,719 --> 00:38:07,120 Speaker 3: I don't recall a time in the Bible where God 672 00:38:07,840 --> 00:38:10,760 Speaker 3: wasn't having a person do something for the next generation. 673 00:38:11,800 --> 00:38:13,839 Speaker 3: I don't recall a time. I'm not saying that it's 674 00:38:13,840 --> 00:38:15,879 Speaker 3: not there. I can go back and study it. I've 675 00:38:15,920 --> 00:38:19,640 Speaker 3: never studied it, but I know the Bible pretty well, 676 00:38:20,200 --> 00:38:25,040 Speaker 3: and God spoke generationally. He spoke in everything that we 677 00:38:25,120 --> 00:38:29,520 Speaker 3: are doing in this season is for the next, and 678 00:38:29,600 --> 00:38:33,319 Speaker 3: everything that we're doing in this generation is for the 679 00:38:33,360 --> 00:38:37,560 Speaker 3: next that we hear over and over again, and his 680 00:38:37,640 --> 00:38:40,719 Speaker 3: word doesn't come back void. So the question becomes, if 681 00:38:40,760 --> 00:38:45,640 Speaker 3: you're building something just for you in this moment, can 682 00:38:45,680 --> 00:38:48,000 Speaker 3: you do that and it be biblical? I don't know. 683 00:38:48,920 --> 00:38:51,160 Speaker 3: Tossing it out was a question because I haven't looked 684 00:38:51,160 --> 00:38:53,800 Speaker 3: at it myself. I'm just thinking in this moment about 685 00:38:53,880 --> 00:38:57,600 Speaker 3: everything that I know about scripture, and I don't know 686 00:38:57,680 --> 00:39:01,279 Speaker 3: if there is a scenario in which you could have 687 00:39:01,400 --> 00:39:03,480 Speaker 3: the heart of God, in the mind of God and 688 00:39:03,520 --> 00:39:07,480 Speaker 3: only be focused on their current moment, on your own legacy. 689 00:39:08,000 --> 00:39:11,720 Speaker 3: And I've seen a lot of people work themselves into 690 00:39:11,760 --> 00:39:16,520 Speaker 3: the ground because they care about how people remember them. 691 00:39:17,239 --> 00:39:20,200 Speaker 3: And so I'm really clear in saying I don't care 692 00:39:20,239 --> 00:39:23,000 Speaker 3: about my obituary. That's not what I'm living for. Give 693 00:39:23,040 --> 00:39:25,320 Speaker 3: me a blank sheet of paper and sprinkle my ashes 694 00:39:25,360 --> 00:39:30,000 Speaker 3: somewhere over the water, so I don't care. I want 695 00:39:30,080 --> 00:39:33,760 Speaker 3: to enjoy what God has given me to build today 696 00:39:34,440 --> 00:39:35,000 Speaker 3: heart Side. 697 00:39:36,320 --> 00:39:38,760 Speaker 1: Black Tech Green Money is a production of Blavity Afro 698 00:39:38,880 --> 00:39:41,800 Speaker 1: Tech on the Black Effect podcast network in night Hire Media. 699 00:39:41,920 --> 00:39:45,120 Speaker 1: It's produced by Morgan, Debaonne and me Well Lucas, with 700 00:39:45,200 --> 00:39:48,279 Speaker 1: the digital production support by Kate McDonald, Saarah Ergan and 701 00:39:48,360 --> 00:39:51,280 Speaker 1: Jaden McGee. Special thank you to Michael Davis and Lovebeach. 702 00:39:51,640 --> 00:39:54,080 Speaker 1: Learn more about my guess other technishof as an Innovator's 703 00:39:54,080 --> 00:39:56,600 Speaker 1: at afrotech dot com video version. 704 00:39:56,640 --> 00:39:57,399 Speaker 2: This episode will 705 00:39:57,480 --> 00:39:59,719 Speaker 1: Drop to Black Tech Green Money on YouTube, So tap 706 00:39:59,760 --> 00:40:03,400 Speaker 1: it in enjoy your black tactream money shot us to somebody, 707 00:40:04,200 --> 00:40:06,279 Speaker 1: go get your money, Peace and love,