1 00:00:03,960 --> 00:00:06,960 Speaker 1: Hello Sunshine, Hey fam Today, on the bright Side, we're 2 00:00:06,960 --> 00:00:09,480 Speaker 1: sitting down with the newest member of the Real Housewives 3 00:00:09,480 --> 00:00:12,960 Speaker 1: of Beverly Hills, Bozima Saint John. She's walking us through 4 00:00:12,960 --> 00:00:15,160 Speaker 1: the power moves that earned her the title of Forbes 5 00:00:15,320 --> 00:00:20,000 Speaker 1: Number one most Influential Chief Marketing Officer. Plus she's revealing 6 00:00:20,040 --> 00:00:23,239 Speaker 1: why she said yes to housewives, how she's navigating life 7 00:00:23,239 --> 00:00:26,320 Speaker 1: in front of the camera, and why she's more unapologetic 8 00:00:26,360 --> 00:00:26,840 Speaker 1: than ever. 9 00:00:27,280 --> 00:00:28,040 Speaker 2: Treats your intuition. 10 00:00:28,320 --> 00:00:31,000 Speaker 3: She's your best friend, the one who's going to never 11 00:00:31,040 --> 00:00:33,960 Speaker 3: see her you wrong, who has your best interests at heart, 12 00:00:34,200 --> 00:00:35,680 Speaker 3: and who's always going to take care of you. 13 00:00:35,960 --> 00:00:38,320 Speaker 2: The more you do that, the more successful you will be. 14 00:00:39,040 --> 00:00:40,560 Speaker 4: It's Thursday, December fifth. 15 00:00:40,640 --> 00:00:43,680 Speaker 5: I'm Simone Boyce, I'm Danielle Robe and this is The 16 00:00:43,680 --> 00:00:46,519 Speaker 5: bright Side from Hello Sunshine, a daily show where we 17 00:00:46,560 --> 00:00:50,080 Speaker 5: come together to share women's stories, to laugh, learn and 18 00:00:50,159 --> 00:00:51,080 Speaker 5: brighten your day. 19 00:00:53,080 --> 00:00:55,960 Speaker 1: Danielle, we have a true rock start on the show today, 20 00:00:56,080 --> 00:00:57,200 Speaker 1: Bozama Saint John. 21 00:00:57,960 --> 00:01:00,840 Speaker 5: Yes, she really is a powerhouse and pert. Particularly well 22 00:01:00,880 --> 00:01:03,400 Speaker 5: known in the marketing world. She's represented some of the 23 00:01:03,520 --> 00:01:08,839 Speaker 5: most recognizable brands in America. I'm talking Netflix, endeavor Uber, 24 00:01:09,280 --> 00:01:12,119 Speaker 5: Apple Music, Pepsi Co. Have you ever heard of these 25 00:01:12,120 --> 00:01:16,000 Speaker 5: little companies before? I mean huge, And she's behind some 26 00:01:16,080 --> 00:01:19,840 Speaker 5: of their most memorable marketing campaigns as well. At Pepsi, 27 00:01:19,959 --> 00:01:22,400 Speaker 5: she was part of the team that brought Beyonce's iconic 28 00:01:22,440 --> 00:01:25,520 Speaker 5: Super Bowl halftime performance to audiences around the world. 29 00:01:26,000 --> 00:01:28,080 Speaker 1: I mean, how many people can say that they were 30 00:01:28,120 --> 00:01:31,880 Speaker 1: an instrumental part in bringing Beyonce to the super Bowl stage. 31 00:01:32,120 --> 00:01:34,800 Speaker 4: It's incredible. Yeah, if that learn enough. 32 00:01:34,959 --> 00:01:38,280 Speaker 1: She's been inducted into the American Marketing Association Hall of Fame, 33 00:01:38,480 --> 00:01:41,800 Speaker 1: and there's a Harvard Business School case study written about 34 00:01:41,840 --> 00:01:46,080 Speaker 1: her career. She's crafted entire workshops outlining her signature badass 35 00:01:46,080 --> 00:01:50,120 Speaker 1: approach to business, all while living an urgent life. See 36 00:01:50,120 --> 00:01:52,440 Speaker 1: Bosma's life is the stuff dreams are made of when 37 00:01:52,440 --> 00:01:54,320 Speaker 1: you look at all the successes and awards and the 38 00:01:54,360 --> 00:01:58,160 Speaker 1: brand that she's built on being unapologetically badass. But she's 39 00:01:58,200 --> 00:02:02,000 Speaker 1: no stranger to deep, profound grief. Millions of readers have 40 00:02:02,040 --> 00:02:05,559 Speaker 1: found comfort in her raw, honest reflections on loss after 41 00:02:05,600 --> 00:02:07,960 Speaker 1: the deaths of her firstborn daughter and her husband Peter. 42 00:02:08,760 --> 00:02:13,000 Speaker 5: She's really turned all of these experiences into powerful lessons 43 00:02:13,320 --> 00:02:15,760 Speaker 5: like you said, she's even crafting workshops that teach her 44 00:02:15,800 --> 00:02:20,280 Speaker 5: signature badass approach to business and life, all while living 45 00:02:20,320 --> 00:02:23,160 Speaker 5: with the sense of urgency and purpose. I feel like 46 00:02:23,200 --> 00:02:26,160 Speaker 5: today we're getting a mini masterclass inside the mind of 47 00:02:26,200 --> 00:02:30,720 Speaker 5: Bozoma's Saint John. And here's some really exciting news. After 48 00:02:30,840 --> 00:02:35,359 Speaker 5: conquering success behind the scenes in boardrooms in Hollywood, she's 49 00:02:35,400 --> 00:02:38,080 Speaker 5: stepping in front of the camera. This year, Bozama joined 50 00:02:38,120 --> 00:02:41,000 Speaker 5: the cast of the Real Housewives of Beverly Hills, and 51 00:02:41,040 --> 00:02:44,160 Speaker 5: I feel like she's already spiced things up. I'm excited 52 00:02:44,200 --> 00:02:46,720 Speaker 5: to continue watching and see what her storyline is. But 53 00:02:47,560 --> 00:02:50,600 Speaker 5: I think she's changed the energy of the whole franchise. 54 00:02:50,639 --> 00:02:54,119 Speaker 5: They've never had somebody in the boardroom the way she's been, 55 00:02:54,680 --> 00:02:57,440 Speaker 5: and so I'm excited to see the energy she brings from. 56 00:02:57,360 --> 00:03:00,360 Speaker 4: The boardroom to Beverly Hills. They better watch out, Elle. 57 00:03:00,639 --> 00:03:03,840 Speaker 1: Yeah, well let's bring her in, Bozma, Saint John, welcome 58 00:03:03,880 --> 00:03:04,760 Speaker 1: to the bright side. 59 00:03:05,040 --> 00:03:08,160 Speaker 2: Yeah, and I feel bright and happy and amazing. So 60 00:03:08,280 --> 00:03:09,360 Speaker 2: thank you for having me. 61 00:03:09,600 --> 00:03:12,280 Speaker 5: We're so happy you're here. Congrats on the Real Housewives 62 00:03:12,320 --> 00:03:13,200 Speaker 5: of Beverly Hills. 63 00:03:13,880 --> 00:03:17,400 Speaker 2: Thank you. It's so great. Look I got so much 64 00:03:17,440 --> 00:03:17,800 Speaker 2: to say. 65 00:03:18,080 --> 00:03:21,520 Speaker 1: Well, let's get into it, Bosma. I have been following 66 00:03:21,560 --> 00:03:24,720 Speaker 1: you four years, and I gotta say, every time you speak, 67 00:03:24,960 --> 00:03:27,480 Speaker 1: it's like I'm listening to a sermon. Whether the message 68 00:03:27,520 --> 00:03:31,920 Speaker 1: is about marketing, about pivoting, about self worth, grief, parenting, 69 00:03:32,440 --> 00:03:35,360 Speaker 1: it's always a bar. Hey, what made you decide to 70 00:03:35,480 --> 00:03:37,800 Speaker 1: join the Church of the Housewives. 71 00:03:38,880 --> 00:03:40,440 Speaker 2: I see what you did there. I see what you 72 00:03:40,440 --> 00:03:41,839 Speaker 2: did there, and it's clever. I like it. 73 00:03:42,200 --> 00:03:45,040 Speaker 3: Gosh, Well, I mean, should we say it's a congregation 74 00:03:45,160 --> 00:03:45,800 Speaker 3: or is it a cult? 75 00:03:46,960 --> 00:03:47,280 Speaker 5: Both? 76 00:03:47,720 --> 00:03:52,760 Speaker 1: Okay, yes, it's a cultigration? Well yeah, did you just 77 00:03:52,800 --> 00:03:57,040 Speaker 1: make up a new term? We do it sometimes, we do. 78 00:03:57,120 --> 00:03:59,080 Speaker 2: Okay, we got bars from you too. I like that, 79 00:03:59,280 --> 00:03:59,600 Speaker 2: you know what? 80 00:03:59,680 --> 00:04:03,200 Speaker 3: So here, that's the thing is that I, as you know, 81 00:04:03,560 --> 00:04:07,000 Speaker 3: have been in corporate America for a quarter of a century. Ooh, 82 00:04:07,640 --> 00:04:10,280 Speaker 3: bitch is old. Okay, I've been out here, I've been outside, 83 00:04:10,640 --> 00:04:14,080 Speaker 3: but you don't look it. We thank God for the blessings, 84 00:04:14,200 --> 00:04:16,040 Speaker 3: you know what I mean? We thank God. Those are 85 00:04:16,040 --> 00:04:19,359 Speaker 3: my hater's tears that morturized my skin. And I have 86 00:04:19,640 --> 00:04:25,479 Speaker 3: had a surprising career. I would say, not one that 87 00:04:25,520 --> 00:04:27,960 Speaker 3: many people would have predicted. I certainly would have predicted it, 88 00:04:28,520 --> 00:04:34,200 Speaker 3: and so in this season, I just looked around and said, 89 00:04:34,240 --> 00:04:35,560 Speaker 3: you know what, there are a number of things I 90 00:04:35,600 --> 00:04:40,760 Speaker 3: want to do, and being even more transparent about my life, 91 00:04:41,520 --> 00:04:46,440 Speaker 3: about the everyday's things that happen did not feel. 92 00:04:46,200 --> 00:04:48,520 Speaker 2: Scary to me when I was approached to do the show. 93 00:04:49,000 --> 00:04:50,880 Speaker 3: You know, it didn't feel like, oh, this is such 94 00:04:50,920 --> 00:04:53,359 Speaker 3: a crazy departure, like why would I do it? Because 95 00:04:53,400 --> 00:04:55,760 Speaker 3: it's not like it was like a super strategic thing. 96 00:04:56,480 --> 00:04:58,400 Speaker 3: But the truth of the matter is that I'm simply 97 00:04:58,480 --> 00:05:03,600 Speaker 3: living a very urgent life which is very intentional based 98 00:05:03,600 --> 00:05:06,520 Speaker 3: on my desires and wants it needs. And so I 99 00:05:06,560 --> 00:05:08,440 Speaker 3: don't know that I could say that like, if this 100 00:05:09,040 --> 00:05:10,320 Speaker 3: opportunity to come five years. 101 00:05:10,200 --> 00:05:12,640 Speaker 2: Ago, I would have done it. Life was different. 102 00:05:12,680 --> 00:05:15,920 Speaker 3: Then why do you think that is because I had 103 00:05:16,080 --> 00:05:19,360 Speaker 3: different objectives? Let me be very specific. Five years ago, 104 00:05:19,400 --> 00:05:22,680 Speaker 3: where was I? That was what twenty nineteen. I was 105 00:05:22,720 --> 00:05:25,919 Speaker 3: at Endeavor, So as a chief marketing officer Endeavor, which 106 00:05:26,000 --> 00:05:32,000 Speaker 3: oversees WME, the UFC New York Fashion Week, Miss Universe 107 00:05:32,040 --> 00:05:35,640 Speaker 3: above conglomerate, and I was doing really exciting things there 108 00:05:36,320 --> 00:05:38,520 Speaker 3: that I felt was taking up all of my time. 109 00:05:39,320 --> 00:05:42,359 Speaker 3: My daughter was also ten. You know, it's just a 110 00:05:42,360 --> 00:05:45,480 Speaker 3: different life. And so again I think that, and maybe 111 00:05:45,720 --> 00:05:47,839 Speaker 3: in five years from now, if I had been approached, 112 00:05:47,839 --> 00:05:49,680 Speaker 3: I would mean in a different place, so I'd be like, oh, 113 00:05:49,680 --> 00:05:50,200 Speaker 3: I'm too busy. 114 00:05:50,240 --> 00:05:51,800 Speaker 2: There's too many things going on. I don't think I 115 00:05:51,880 --> 00:05:52,280 Speaker 2: have time. 116 00:05:52,800 --> 00:05:55,799 Speaker 5: Well, when you say you're following your desire, I'm curious 117 00:05:55,839 --> 00:05:58,960 Speaker 5: what that is now because we know you as CMO 118 00:05:59,080 --> 00:06:03,760 Speaker 5: of Uber, of Netflix, I mean, crazy resume, the hugest 119 00:06:03,800 --> 00:06:08,080 Speaker 5: companies in the world. But reality TV is a different story. 120 00:06:08,200 --> 00:06:11,520 Speaker 5: You're still selling an idea. But what is the desire now? 121 00:06:12,440 --> 00:06:15,680 Speaker 3: The desire is to be more seen for the fullness 122 00:06:15,960 --> 00:06:17,840 Speaker 3: of who I am. I mean, people see me and 123 00:06:17,880 --> 00:06:20,839 Speaker 3: they think they know me, you know, but they know 124 00:06:20,920 --> 00:06:24,600 Speaker 3: a slice. They know me as a corporate baddy who 125 00:06:24,680 --> 00:06:26,279 Speaker 3: drops bars. 126 00:06:26,720 --> 00:06:27,360 Speaker 2: You know who. 127 00:06:27,880 --> 00:06:30,719 Speaker 3: And even in my personal life people think they know 128 00:06:30,839 --> 00:06:33,960 Speaker 3: me because I talk about my past a lot. You 129 00:06:33,960 --> 00:06:36,240 Speaker 3: don't know anything about right now. You don't know who 130 00:06:36,240 --> 00:06:39,160 Speaker 3: I'm dating, you don't know if I can cook. You 131 00:06:39,160 --> 00:06:41,520 Speaker 3: have an idea about the conversation I have with my kid. 132 00:06:42,279 --> 00:06:45,680 Speaker 3: So it's hard for me to truly articulate. 133 00:06:45,200 --> 00:06:47,280 Speaker 2: Like, why did you do this? I did it for 134 00:06:47,320 --> 00:06:49,120 Speaker 2: a lot of reasons and no reason at all. 135 00:06:50,200 --> 00:06:53,479 Speaker 1: That's the thing you don't have to Your answer is 136 00:06:53,520 --> 00:06:55,600 Speaker 1: your answer. Your answer is a complete sentence like it 137 00:06:55,720 --> 00:06:58,279 Speaker 1: was an easy yes for you. Yeah, for whatever reason, 138 00:06:58,320 --> 00:07:00,400 Speaker 1: it just like it was in alignment with where you 139 00:07:00,440 --> 00:07:01,479 Speaker 1: are right now. 140 00:07:01,520 --> 00:07:04,479 Speaker 3: But this I'm telling you is that every decision I 141 00:07:04,520 --> 00:07:06,680 Speaker 3: have made about my career has been an easy yes. 142 00:07:07,200 --> 00:07:09,720 Speaker 3: And it's an easy yes because I've listened to my intuition. 143 00:07:10,160 --> 00:07:12,360 Speaker 3: I've not had to go in and check in with 144 00:07:12,800 --> 00:07:15,080 Speaker 3: and sometimes people call like your mentors and whatever, like 145 00:07:15,080 --> 00:07:15,880 Speaker 3: a border directors. 146 00:07:15,920 --> 00:07:17,119 Speaker 2: I don't check in with those people. 147 00:07:17,600 --> 00:07:19,400 Speaker 5: I don't have that. 148 00:07:19,400 --> 00:07:20,840 Speaker 2: That's actually the downfall. 149 00:07:21,080 --> 00:07:23,360 Speaker 3: Okay, that's what actually will get you in trouble, lead 150 00:07:23,440 --> 00:07:25,640 Speaker 3: you to failure, lead you to being stuck in the middle. 151 00:07:25,640 --> 00:07:27,520 Speaker 3: You go asking too many people for their opinions about 152 00:07:27,560 --> 00:07:30,360 Speaker 3: your own life, and you should know better. And so 153 00:07:30,520 --> 00:07:32,840 Speaker 3: why you out here asking people what they think you 154 00:07:32,880 --> 00:07:34,640 Speaker 3: should do? Why do you ask you people what they 155 00:07:34,680 --> 00:07:36,120 Speaker 3: think you should wear? Why are you ask them what 156 00:07:36,120 --> 00:07:37,360 Speaker 3: do you think you should have for lunch? 157 00:07:37,600 --> 00:07:38,760 Speaker 2: Make those decisions yourself. 158 00:07:38,920 --> 00:07:41,200 Speaker 3: The more you trust your intuition, I swear, the better 159 00:07:41,240 --> 00:07:43,720 Speaker 3: you'll be And the more successful you'll be. And so 160 00:07:43,880 --> 00:07:47,360 Speaker 3: for me, it's like every career decision, every career pivot, 161 00:07:47,440 --> 00:07:50,520 Speaker 3: all those things I've made because I've decided I just 162 00:07:50,560 --> 00:07:52,320 Speaker 3: wanted to and I went. 163 00:07:53,000 --> 00:07:57,760 Speaker 5: I'm a proclaimed Housewives fanatic fanatic. I don't know. I 164 00:07:57,840 --> 00:07:59,320 Speaker 5: watch every single season. 165 00:08:00,760 --> 00:08:02,600 Speaker 2: Yes, I do, every single franchise. 166 00:08:03,600 --> 00:08:05,720 Speaker 5: Yeah. The only one I didn't watch was Dallas, and 167 00:08:05,760 --> 00:08:08,080 Speaker 5: that was like, it only lasted two seasons. It wasn't 168 00:08:08,160 --> 00:08:11,560 Speaker 5: very good. So I watched last night. I know you're 169 00:08:11,600 --> 00:08:13,600 Speaker 5: going to add so much to this show. You and 170 00:08:13,680 --> 00:08:16,200 Speaker 5: Derwit sort of have like an immediate love fest. I'm 171 00:08:16,240 --> 00:08:18,640 Speaker 5: going I'm curious to see where that goes, and I 172 00:08:18,720 --> 00:08:22,200 Speaker 5: have some curiosity. We're gonna do some Real Housewives superlatives. 173 00:08:22,240 --> 00:08:25,400 Speaker 2: Okay, oh okay, okay, okay. 174 00:08:24,640 --> 00:08:27,600 Speaker 5: Okay, before starting, who were you most excited to me? 175 00:08:28,320 --> 00:08:29,840 Speaker 2: Oh, Kathy Hilton. 176 00:08:30,320 --> 00:08:32,400 Speaker 5: Who were you most nervous to meet face to face? 177 00:08:33,080 --> 00:08:34,440 Speaker 2: Kind of make me nervous? 178 00:08:34,600 --> 00:08:38,320 Speaker 5: I love that answer. Okay. Who's the life of the party. 179 00:08:39,280 --> 00:08:40,880 Speaker 2: Life of the party, Jennifer Tilly? 180 00:08:41,679 --> 00:08:42,520 Speaker 5: Who's the potstar? 181 00:08:43,720 --> 00:08:45,360 Speaker 2: The pot star? Sutton? 182 00:08:47,280 --> 00:08:49,640 Speaker 5: Who has the best style? Besides you? 183 00:08:49,760 --> 00:08:54,280 Speaker 3: Oh, besides me, Erica Jane. We're sure, she's ok one 184 00:08:54,320 --> 00:08:56,360 Speaker 3: who gave me a run for my money and I 185 00:08:56,400 --> 00:08:57,920 Speaker 3: and she's gonna have to run far. 186 00:09:00,080 --> 00:09:02,360 Speaker 5: Who gives off main character energy. 187 00:09:02,640 --> 00:09:03,760 Speaker 2: Aside for myself? Right? 188 00:09:04,000 --> 00:09:06,520 Speaker 5: Yeah, obviously? Actually I think you got to give you 189 00:09:06,559 --> 00:09:06,960 Speaker 5: that one. 190 00:09:07,240 --> 00:09:09,520 Speaker 3: Yeah, I feel like I'm the main character. Like, how 191 00:09:09,559 --> 00:09:11,360 Speaker 3: do they come in like thirty seconds to take over? 192 00:09:11,480 --> 00:09:13,000 Speaker 2: I mean, seriously, it's for real. 193 00:09:13,440 --> 00:09:15,240 Speaker 5: Okay, I'm gonna be shady for one second and then 194 00:09:15,240 --> 00:09:17,559 Speaker 5: I'm gonna pull it back. Who do you think benefits 195 00:09:17,600 --> 00:09:18,360 Speaker 5: most from an edit? 196 00:09:19,120 --> 00:09:20,360 Speaker 4: An edit? 197 00:09:20,400 --> 00:09:20,600 Speaker 2: See? 198 00:09:20,640 --> 00:09:23,240 Speaker 3: Now, this is shady. This is shady because you know 199 00:09:23,320 --> 00:09:26,080 Speaker 3: it is DT. Okay, but let me but let me 200 00:09:26,240 --> 00:09:30,840 Speaker 3: just let me explain myself. Okay, it's only because I 201 00:09:30,840 --> 00:09:34,360 Speaker 3: think she loves to give context. But sometimes it's like, girl, 202 00:09:34,480 --> 00:09:36,120 Speaker 3: you just need to tell me exactly. 203 00:09:35,720 --> 00:09:37,320 Speaker 2: What you're saying. That's it, you know what I mean? 204 00:09:37,440 --> 00:09:38,040 Speaker 5: The rest? 205 00:09:39,800 --> 00:09:42,520 Speaker 2: Yes, but you know, I'm not mad at her for 206 00:09:42,640 --> 00:09:46,840 Speaker 2: wanting to give context. I love it. But I'm glad 207 00:09:46,880 --> 00:09:48,719 Speaker 2: that you're a fan though. That's so great. 208 00:09:48,920 --> 00:09:51,160 Speaker 5: Oh, such a fan. I'm so happy you're on the show. 209 00:09:51,480 --> 00:09:55,120 Speaker 5: You're really stepping into a world that thrives on big drama. 210 00:09:55,600 --> 00:09:58,200 Speaker 5: And even though you are a dramatic person in a 211 00:09:58,240 --> 00:10:02,240 Speaker 5: beautiful theatrical way, but yeah, I don't really like see 212 00:10:02,280 --> 00:10:04,640 Speaker 5: you as being into the nitty gritty of like talking 213 00:10:04,679 --> 00:10:05,760 Speaker 5: behind people's backs. 214 00:10:06,040 --> 00:10:08,000 Speaker 3: Now, no, no, no, If I talk behind your back, 215 00:10:08,000 --> 00:10:09,480 Speaker 3: it's because you deserved it. And I've probably said it's 216 00:10:09,480 --> 00:10:11,680 Speaker 3: your face already, you know what I mean. But to 217 00:10:11,760 --> 00:10:15,719 Speaker 3: that point, it's like the drama is really real, and 218 00:10:15,720 --> 00:10:17,520 Speaker 3: I don't know that I knew that before, you know, 219 00:10:17,600 --> 00:10:20,080 Speaker 3: I didn't think that, like, oh everything has manufactured, Like 220 00:10:20,080 --> 00:10:22,200 Speaker 3: I wasn't one of those people who's like conspiracy theorists, like, 221 00:10:22,240 --> 00:10:24,240 Speaker 3: oh my gosh, the producers must like set you up, 222 00:10:24,320 --> 00:10:26,600 Speaker 3: Like I didn't think that. But I have to admit 223 00:10:26,640 --> 00:10:28,360 Speaker 3: that I was one of those people who judge people 224 00:10:28,360 --> 00:10:30,880 Speaker 3: when they fall in love on TV after three weeks, 225 00:10:31,000 --> 00:10:32,800 Speaker 3: you know what I mean, and just like, okay, now, 226 00:10:32,840 --> 00:10:34,800 Speaker 3: how you just decided to marry this person. 227 00:10:34,920 --> 00:10:38,760 Speaker 2: I was definitely judging. Okay, But now I understand. I 228 00:10:38,800 --> 00:10:40,640 Speaker 2: think I would have married somebody on this damn show, 229 00:10:40,760 --> 00:10:41,319 Speaker 2: you know what I mean. 230 00:10:41,720 --> 00:10:45,000 Speaker 3: Because the thing is it like you're in such intense 231 00:10:45,080 --> 00:10:49,520 Speaker 3: conversations all of the time. We go to lunch or 232 00:10:49,679 --> 00:10:52,839 Speaker 3: go to somebody's house and we are boomed in I'm 233 00:10:52,840 --> 00:10:54,880 Speaker 3: telling you about the things that are going on with my kid, 234 00:10:54,960 --> 00:10:56,400 Speaker 3: or I'm telling you the thing that's going on with 235 00:10:56,520 --> 00:10:58,439 Speaker 3: the ferst time I'm dating, or oh my god, you're 236 00:10:58,440 --> 00:11:00,240 Speaker 3: going through a divorce, girl, let me help you get 237 00:11:00,280 --> 00:11:03,080 Speaker 3: an attorney. My god, when do we do that in 238 00:11:03,160 --> 00:11:06,400 Speaker 3: normal friendships? Everyday friendship And sometimes you know, you want 239 00:11:06,400 --> 00:11:08,080 Speaker 3: to go to brunch with your girlfriend. You just want 240 00:11:08,120 --> 00:11:09,640 Speaker 3: to get drunk, you know what I mean, You just 241 00:11:09,640 --> 00:11:11,880 Speaker 3: want to sip some champagne and then go home tipsy. 242 00:11:12,360 --> 00:11:15,040 Speaker 3: But in this case, it's like we sit down and yes, 243 00:11:15,080 --> 00:11:17,640 Speaker 3: we still drink in some champagne, but we're also talking 244 00:11:17,640 --> 00:11:21,319 Speaker 3: about very deep things. And so I was really surprised 245 00:11:21,360 --> 00:11:25,640 Speaker 3: by the depth of relationships that, like, I really care 246 00:11:26,080 --> 00:11:28,800 Speaker 3: about these women in a way that has surprised me. 247 00:11:29,480 --> 00:11:32,640 Speaker 1: What happens when the cameras stop, really did anything about that? 248 00:11:32,760 --> 00:11:35,720 Speaker 3: Surprise you? You mean during the season life? When yeah, 249 00:11:35,760 --> 00:11:40,080 Speaker 3: during this taping. I'll just speak for myself right as 250 00:11:40,120 --> 00:11:42,520 Speaker 3: a fan before I joined, which was that I thought 251 00:11:42,559 --> 00:11:44,719 Speaker 3: that they can't possibly. 252 00:11:44,240 --> 00:11:46,480 Speaker 2: Be really real friends, you know what I mean? 253 00:11:47,400 --> 00:11:50,000 Speaker 3: But yeah, you end up like your friends and so 254 00:11:50,200 --> 00:11:51,600 Speaker 3: the same thing that happens anytime. 255 00:11:51,640 --> 00:11:51,800 Speaker 2: You know. 256 00:11:51,840 --> 00:11:54,920 Speaker 3: It's like if Erica came over to my house and 257 00:11:54,960 --> 00:11:58,800 Speaker 3: we were talking about something deep and personal, if she cried, 258 00:11:58,840 --> 00:12:02,640 Speaker 3: if I cried, if we got mad, whatever, I'm calling 259 00:12:02,679 --> 00:12:05,400 Speaker 3: her tomorrow, you know, or I'm texting her later. 260 00:12:05,440 --> 00:12:07,280 Speaker 2: I'd be like, girl, you all right, you know, I'm 261 00:12:07,320 --> 00:12:08,680 Speaker 2: just checking in on you. How you doing? 262 00:12:09,640 --> 00:12:12,880 Speaker 3: Or when things were popping off with Kyle to you 263 00:12:13,000 --> 00:12:15,720 Speaker 3: best believe I was texting her like, hey, do you 264 00:12:15,720 --> 00:12:16,600 Speaker 3: see what your man did? 265 00:12:16,800 --> 00:12:17,400 Speaker 2: You know what I mean? 266 00:12:17,600 --> 00:12:23,200 Speaker 3: Like, So, it's it's not just for the camera all 267 00:12:23,240 --> 00:12:26,600 Speaker 3: the time. I just think that the cameras get lucky. 268 00:12:27,440 --> 00:12:29,760 Speaker 3: Of course, the situation is that, okay, look, the two 269 00:12:29,800 --> 00:12:32,040 Speaker 3: of you are going to go talk or have lunch 270 00:12:32,160 --> 00:12:35,800 Speaker 3: or whatever, and so cameras are there, but I think 271 00:12:35,880 --> 00:12:38,600 Speaker 3: that the conversations are happening anyway. 272 00:12:39,920 --> 00:12:42,800 Speaker 5: I read an article that said that you were surprised 273 00:12:42,840 --> 00:12:44,679 Speaker 5: that Housewives is run like a boardroom. 274 00:12:45,240 --> 00:12:47,640 Speaker 2: I'm surprised it behaves like a boardroom. 275 00:12:47,920 --> 00:12:49,360 Speaker 5: Okay, so tell me what you mean. 276 00:12:49,760 --> 00:12:54,320 Speaker 3: So here's the thing. Okay, another big, big surprise. I 277 00:12:54,559 --> 00:12:58,400 Speaker 3: felt like, you know what, this is gonna be casual 278 00:12:59,120 --> 00:13:03,400 Speaker 3: because these are women, they're friends, they have this agreements, yes, 279 00:13:03,480 --> 00:13:06,120 Speaker 3: but you can get over it, right, It's not really 280 00:13:06,120 --> 00:13:10,880 Speaker 3: a big deal. But boardrooms are more intense than that, 281 00:13:11,600 --> 00:13:17,240 Speaker 3: meaning that the conflicts are there, the conflict resolution. 282 00:13:17,760 --> 00:13:19,560 Speaker 2: Sometimes does not exist. 283 00:13:19,840 --> 00:13:23,679 Speaker 3: The politics of who sides with who and who's got 284 00:13:23,720 --> 00:13:28,680 Speaker 3: who's back is there in boardrooms. It's like, look, you 285 00:13:28,800 --> 00:13:34,400 Speaker 3: might find yourself cut in a boardroom. All of those 286 00:13:34,480 --> 00:13:38,640 Speaker 3: dynamics exist, and so I feel like the last twenty 287 00:13:38,720 --> 00:13:42,920 Speaker 3: five years has prepared me for this room. You know 288 00:13:42,960 --> 00:13:46,160 Speaker 3: that this is not that different. There's this conflict of 289 00:13:46,200 --> 00:13:50,440 Speaker 3: miscommunication that's causing a tumult, and therefore there's no solution 290 00:13:50,559 --> 00:13:54,800 Speaker 3: being made. Hella, I've dealt with that in so many instances. Okay, 291 00:13:54,960 --> 00:13:57,920 Speaker 3: don't get me talking about the tech boys in Silicon 292 00:13:58,000 --> 00:14:00,800 Speaker 3: Valley and the kind of conflict I have with them. 293 00:14:01,000 --> 00:14:03,800 Speaker 3: So these ladies, I was like, oh, okay, I understand this. 294 00:14:03,920 --> 00:14:06,360 Speaker 3: I understand this room. I can deal with these women. 295 00:14:06,880 --> 00:14:07,560 Speaker 5: That makes sense. 296 00:14:08,880 --> 00:14:09,520 Speaker 4: Don't go away. 297 00:14:09,520 --> 00:14:11,200 Speaker 1: We've got to take a quick break, but we'll be 298 00:14:11,280 --> 00:14:12,800 Speaker 1: right back with Bozima Saint John. 299 00:14:23,000 --> 00:14:24,640 Speaker 4: And we're back with Bozima Saint John. 300 00:14:26,000 --> 00:14:27,840 Speaker 1: Well, I want to talk about the last twenty five 301 00:14:27,920 --> 00:14:33,240 Speaker 1: years before Housewives, Forbes named you the number one most 302 00:14:33,360 --> 00:14:35,880 Speaker 1: influential CMO number one. 303 00:14:36,600 --> 00:14:38,200 Speaker 4: Yes, yes, number. 304 00:14:37,920 --> 00:14:42,320 Speaker 1: One, number one baby crown holder number Oh no. I 305 00:14:42,320 --> 00:14:44,920 Speaker 1: think about how much has changed since you launched your career. 306 00:14:45,560 --> 00:14:48,120 Speaker 1: I think about the fact that many of us never 307 00:14:48,200 --> 00:14:50,680 Speaker 1: planned to be marketers, but now, thanks to social media, 308 00:14:50,760 --> 00:14:53,600 Speaker 1: it feels like we're all mini marketers in our own right. 309 00:14:54,240 --> 00:14:56,720 Speaker 1: So I'm coming to you, coming to the expert here. 310 00:14:57,400 --> 00:15:02,960 Speaker 1: What is your trademark marketing philosophy? Give us the trade secrets? Ooh, 311 00:15:03,360 --> 00:15:04,760 Speaker 1: the trade secrets. 312 00:15:05,240 --> 00:15:08,640 Speaker 3: Well, here's the thing is that even when I started 313 00:15:08,680 --> 00:15:13,760 Speaker 3: my career, the delineation between like what a marketer did 314 00:15:13,800 --> 00:15:17,479 Speaker 3: and didn't do was very very clear, very stark. Marketers 315 00:15:17,760 --> 00:15:20,520 Speaker 3: were the mathematicians. They're the ones who are dealing with 316 00:15:20,560 --> 00:15:24,920 Speaker 3: the data. They are cutting and slicing consumer behavior and 317 00:15:24,920 --> 00:15:28,440 Speaker 3: then saying, oh, they like green, so put the product 318 00:15:28,520 --> 00:15:31,920 Speaker 3: in green. Or they like to get something to drink 319 00:15:31,960 --> 00:15:34,760 Speaker 3: at noon between noon and two, so our messages are 320 00:15:34,760 --> 00:15:37,360 Speaker 3: going to go between noon and two. When I started, 321 00:15:38,120 --> 00:15:40,280 Speaker 3: you had to be an expert at that in order 322 00:15:40,320 --> 00:15:43,360 Speaker 3: to be successful as a marketer. What I really liked 323 00:15:43,720 --> 00:15:46,920 Speaker 3: was pop culture, the kind of like put your finger 324 00:15:46,960 --> 00:15:49,240 Speaker 3: to the sky and feel the wind and be like, oh, 325 00:15:49,440 --> 00:15:52,440 Speaker 3: people are moving that way. Okay, nobody likes drink anymore, 326 00:15:52,520 --> 00:15:52,920 Speaker 3: all right? 327 00:15:53,120 --> 00:15:54,240 Speaker 2: Why you know? 328 00:15:54,440 --> 00:15:59,400 Speaker 3: Like answering the larger cultural question, which then would allow 329 00:15:59,480 --> 00:16:02,800 Speaker 3: me to play the messaging in the right stream of 330 00:16:02,840 --> 00:16:05,920 Speaker 3: consciousness for you to believe that you like the same 331 00:16:05,920 --> 00:16:07,680 Speaker 3: thing I like, or you like the thing I'm telling 332 00:16:07,720 --> 00:16:11,120 Speaker 3: you like. I feel like the success I've seen has 333 00:16:11,120 --> 00:16:12,720 Speaker 3: only been because I was ahead of the curve. 334 00:16:13,720 --> 00:16:13,880 Speaker 2: Is it? 335 00:16:14,040 --> 00:16:14,120 Speaker 5: Like? 336 00:16:14,320 --> 00:16:18,200 Speaker 3: I believed that culture should drive the message before a 337 00:16:18,200 --> 00:16:20,440 Speaker 3: lot of people believe that as markers. 338 00:16:21,200 --> 00:16:24,120 Speaker 1: I feel like black women are uniquely positioned to approach 339 00:16:24,160 --> 00:16:26,800 Speaker 1: marketing in the way that you're talking about, because black 340 00:16:26,840 --> 00:16:30,800 Speaker 1: women are the forebears of culture, like we have defined 341 00:16:30,840 --> 00:16:32,720 Speaker 1: culture for decades. 342 00:16:33,120 --> 00:16:37,040 Speaker 3: Yes, And also because we have to pay attention to 343 00:16:37,120 --> 00:16:41,320 Speaker 3: what is happening. I think there's like this beautiful diagram 344 00:16:41,400 --> 00:16:44,720 Speaker 3: for us right where it's just like, as women, we 345 00:16:44,800 --> 00:16:47,480 Speaker 3: often have to pay attention to everything that's going on 346 00:16:47,680 --> 00:16:49,800 Speaker 3: around us in order to stay safe, you know, and 347 00:16:49,840 --> 00:16:53,760 Speaker 3: I mean save from a physical standpoint, from an emotional standpoint, 348 00:16:53,840 --> 00:16:56,160 Speaker 3: all the things, right, we're paying attention When people say 349 00:16:56,200 --> 00:17:00,760 Speaker 3: that we have intuition better than men. It is true biological. 350 00:17:00,920 --> 00:17:04,399 Speaker 3: So we have that. Then you add women of color 351 00:17:04,960 --> 00:17:09,080 Speaker 3: who lord. Then you have black women at the center, 352 00:17:09,520 --> 00:17:14,600 Speaker 3: who to some degree are the most challenged. And I 353 00:17:14,600 --> 00:17:17,760 Speaker 3: don't mean that they have challenges, I mean culture challenges them. 354 00:17:18,960 --> 00:17:23,439 Speaker 3: So they are always battling to find the right word, 355 00:17:23,760 --> 00:17:26,520 Speaker 3: to find the right place, to find the right thing 356 00:17:26,600 --> 00:17:29,719 Speaker 3: to do, the right way to be, and so they 357 00:17:29,760 --> 00:17:34,520 Speaker 3: are constantly creating messages so that the world treats them 358 00:17:34,560 --> 00:17:40,680 Speaker 3: a certain woman. So imagine if the boardrooms were fair 359 00:17:40,800 --> 00:17:44,600 Speaker 3: places where more women of color, more black women could 360 00:17:44,640 --> 00:17:48,239 Speaker 3: have leadership, I think we'd have a very different world. 361 00:17:49,000 --> 00:17:52,679 Speaker 5: From everything I've heard you say publicly, it seems like 362 00:17:52,680 --> 00:17:55,000 Speaker 5: you've really efforted that at every place you've been too. 363 00:17:55,200 --> 00:17:59,520 Speaker 5: And yes, not without challenge, girl, Yeah, yeah. 364 00:17:59,400 --> 00:18:02,680 Speaker 3: Mostly with a lot of challenge, because I mean, look, 365 00:18:03,480 --> 00:18:05,720 Speaker 3: I know that there are all these cash phrases. People 366 00:18:05,760 --> 00:18:10,480 Speaker 3: always just like, oh, be unapologetic, and I roll my 367 00:18:10,520 --> 00:18:13,360 Speaker 3: eyes because I'm like, no, if you were really unapologetic, 368 00:18:13,400 --> 00:18:16,160 Speaker 3: you really would walk in and say the thing that's 369 00:18:16,200 --> 00:18:18,879 Speaker 3: on your mind and say it with your chest without 370 00:18:18,920 --> 00:18:21,800 Speaker 3: being afraid that somebody's gonna punish you. Because that's what's 371 00:18:21,800 --> 00:18:24,240 Speaker 3: gonna happens. You're gonna get punished for the thing that 372 00:18:24,320 --> 00:18:26,600 Speaker 3: you said that goes against the grain in the room. 373 00:18:26,880 --> 00:18:29,880 Speaker 3: And you better have some metal inside of there that's 374 00:18:29,920 --> 00:18:33,840 Speaker 3: not gonna let your voice shake and not let you quiver. Because, 375 00:18:34,000 --> 00:18:35,920 Speaker 3: let me tell you, baby, I've been in plenty of 376 00:18:36,040 --> 00:18:39,760 Speaker 3: rooms where the people you think are championing you are 377 00:18:39,800 --> 00:18:43,359 Speaker 3: sitting there quiet and they come outside and they start 378 00:18:43,520 --> 00:18:47,040 Speaker 3: yapping their mouths. But I'm like, the real change happens 379 00:18:47,480 --> 00:18:50,359 Speaker 3: when you leave a place and your fingerprints are still 380 00:18:50,359 --> 00:18:50,720 Speaker 3: on there. 381 00:18:51,000 --> 00:18:55,440 Speaker 5: Right, that unapologetic attitude is that from your mom? 382 00:18:56,320 --> 00:18:56,600 Speaker 2: Oh? 383 00:18:56,920 --> 00:18:59,880 Speaker 3: Yes, it's from my mom for sure, from both my parents, honestly, 384 00:19:00,440 --> 00:19:03,560 Speaker 3: but also from myself. I give them credit. I give 385 00:19:03,600 --> 00:19:06,360 Speaker 3: myself credit ye for being who I am. 386 00:19:06,800 --> 00:19:09,639 Speaker 5: So you're an expert in sales. And no matter what 387 00:19:09,680 --> 00:19:12,280 Speaker 5: the product is you're selling or the person is that 388 00:19:12,359 --> 00:19:15,640 Speaker 5: you're selling, what you're really selling is a story. And 389 00:19:15,800 --> 00:19:18,119 Speaker 5: not everybody knows this unless they've read your book. But 390 00:19:18,480 --> 00:19:20,760 Speaker 5: you started your career with Spike Lee. You worked at 391 00:19:20,800 --> 00:19:22,040 Speaker 5: an advertising agency. 392 00:19:22,720 --> 00:19:26,280 Speaker 2: Yes, that's right. A brilliant storyteller. 393 00:19:26,160 --> 00:19:28,280 Speaker 5: One of the most brilliant of all time, and also 394 00:19:28,400 --> 00:19:30,240 Speaker 5: unapologetic in a lot of ways. 395 00:19:30,560 --> 00:19:34,800 Speaker 2: That part he says the thing yes with his whole chest. 396 00:19:35,320 --> 00:19:39,159 Speaker 5: I'm curious what you learned about storytelling and selling a 397 00:19:39,200 --> 00:19:40,080 Speaker 5: story from him. 398 00:19:40,480 --> 00:19:42,919 Speaker 3: You know what honesty's really simple is tell the truth 399 00:19:43,359 --> 00:19:46,399 Speaker 3: and tell your truth. I think it's very difficult to 400 00:19:46,440 --> 00:19:49,560 Speaker 3: sell a story that doesn't belong to you, because what 401 00:19:49,720 --> 00:19:54,479 Speaker 3: happens is that you end up guessing about how the 402 00:19:54,480 --> 00:19:59,120 Speaker 3: person would feel or what they would do in said situations. 403 00:19:59,359 --> 00:20:03,000 Speaker 3: I can't tell you how many times in leadership positions, 404 00:20:03,320 --> 00:20:05,320 Speaker 3: I looked around at my team and it's just like, Ooh, 405 00:20:05,480 --> 00:20:08,119 Speaker 3: we don't have enough of this type of person. And 406 00:20:08,160 --> 00:20:10,560 Speaker 3: I'm just talking about a raise and ethnicity. I'm talking 407 00:20:10,560 --> 00:20:15,200 Speaker 3: about socio phonomic I'm talking about diverse experiences. 408 00:20:15,280 --> 00:20:17,800 Speaker 2: I'm talking about sexuality. I'm talking about all the things. 409 00:20:17,960 --> 00:20:20,240 Speaker 3: And this is why I'm a champion of diversity and inclusion, 410 00:20:20,440 --> 00:20:23,560 Speaker 3: not because I'm a DEI executive at all. I didn't 411 00:20:23,600 --> 00:20:26,120 Speaker 3: go to school for that, none of that. I'm a pragmatist, 412 00:20:26,840 --> 00:20:29,560 Speaker 3: you know what I mean. I'm practical. I'm like, Okay, 413 00:20:29,840 --> 00:20:32,600 Speaker 3: we need to tell a story to our consumer. I 414 00:20:32,840 --> 00:20:35,639 Speaker 3: have the experience of being a black woman, immigrant in 415 00:20:35,720 --> 00:20:37,960 Speaker 3: United Stations America who grew up in college France, Colorado. 416 00:20:38,119 --> 00:20:42,320 Speaker 3: I happen to be tall, I'm athletic, and I'm cute. 417 00:20:44,520 --> 00:20:47,600 Speaker 3: You know, it's a very specific experience, and so I 418 00:20:47,640 --> 00:20:52,000 Speaker 3: don't expect to be able to tell the story of everyone, right, 419 00:20:52,320 --> 00:20:54,399 Speaker 3: And so one of two things needs to happen. 420 00:20:54,760 --> 00:20:55,000 Speaker 2: One. 421 00:20:55,280 --> 00:20:57,919 Speaker 3: I think it's very important for leaders to be empathetic. 422 00:20:58,560 --> 00:21:01,199 Speaker 3: And I'm not saying sympathetic pathetic that you're able to 423 00:21:01,840 --> 00:21:05,560 Speaker 3: put yourself into shoes that are not yours fully and holy, 424 00:21:05,880 --> 00:21:09,199 Speaker 3: without holding back and without judgment. And then you do 425 00:21:09,280 --> 00:21:12,720 Speaker 3: need to surround yourself with people who have different experiences 426 00:21:12,760 --> 00:21:15,320 Speaker 3: from you and listen to them. You know, they need 427 00:21:15,359 --> 00:21:18,639 Speaker 3: to actually contribute to the conversation, so not everybody can 428 00:21:18,680 --> 00:21:21,000 Speaker 3: be like you. It's like, I can't tell you how 429 00:21:21,040 --> 00:21:24,639 Speaker 3: many times I've stepped into leadership roles and had to 430 00:21:24,720 --> 00:21:28,399 Speaker 3: have that conversation with my team to say, Okay, I 431 00:21:28,440 --> 00:21:31,680 Speaker 3: know I wore sequence on Tuesday. Okay, but that doesn't 432 00:21:31,680 --> 00:21:33,639 Speaker 3: mean you have to in order for me to hear you, 433 00:21:33,800 --> 00:21:35,879 Speaker 3: to see you. Yo, you you can wear black all 434 00:21:35,960 --> 00:21:37,879 Speaker 3: day long if you want to. You can wear your 435 00:21:37,880 --> 00:21:39,879 Speaker 3: hair pulled back in a. butN okay. Just because I 436 00:21:39,920 --> 00:21:42,159 Speaker 3: have these tendrils coming down to the middle of my 437 00:21:42,200 --> 00:21:44,240 Speaker 3: back does not mean you have to do the same thing, 438 00:21:44,640 --> 00:21:47,800 Speaker 3: you know, But I feel like as leaders, you have 439 00:21:47,880 --> 00:21:52,479 Speaker 3: to do that in order to cultivate a culture where 440 00:21:52,680 --> 00:21:55,360 Speaker 3: people are allowed to say the things, to have an opinion, 441 00:21:55,480 --> 00:21:58,160 Speaker 3: and the work will be better, the environment will be better, 442 00:21:58,240 --> 00:21:59,399 Speaker 3: and you will be better. 443 00:22:01,000 --> 00:22:04,760 Speaker 1: Bosma, you wrote a book called The Urgent Life, and 444 00:22:04,840 --> 00:22:08,800 Speaker 1: you speak about living life urgently in your workshops. Yes, 445 00:22:08,920 --> 00:22:10,879 Speaker 1: I want that. I think we all want that. I 446 00:22:10,880 --> 00:22:13,560 Speaker 1: think everyone listening wants that. What is one thing that 447 00:22:13,600 --> 00:22:15,879 Speaker 1: we can all do this week to embody urgency in 448 00:22:15,880 --> 00:22:16,600 Speaker 1: our own lives? 449 00:22:16,840 --> 00:22:20,800 Speaker 3: Yes, oh, thank you since for this question. I said 450 00:22:20,800 --> 00:22:23,159 Speaker 3: this a little bit before, but I want to just 451 00:22:23,560 --> 00:22:27,720 Speaker 3: nail it for you for everybody listening, which is that 452 00:22:27,840 --> 00:22:32,879 Speaker 3: I cannot emphasize enough how much your intuition impacts the 453 00:22:33,000 --> 00:22:36,040 Speaker 3: urgency in your life, meaning that you have to pay 454 00:22:36,080 --> 00:22:40,960 Speaker 3: attention to what your spirit is telling you all of 455 00:22:41,040 --> 00:22:43,680 Speaker 3: the time. The way that you do that is by 456 00:22:43,800 --> 00:22:46,960 Speaker 3: listening to yourself. Now, I know that that's a big 457 00:22:47,040 --> 00:22:49,520 Speaker 3: type of word life, Oh, listen to your intuition, but 458 00:22:49,600 --> 00:22:51,920 Speaker 3: it is much much harder to execute. It gets to 459 00:22:51,960 --> 00:22:54,239 Speaker 3: be disciplined in it, and so yes, it means that 460 00:22:54,359 --> 00:22:57,000 Speaker 3: from the small things, you have to listen to yourself. 461 00:22:57,080 --> 00:22:58,960 Speaker 3: That's the only way it impacts the big things like 462 00:22:59,119 --> 00:23:01,679 Speaker 3: your brain and your body. In your spirit doesn't know 463 00:23:01,680 --> 00:23:04,600 Speaker 3: the difference between when you ask somebody their opinion about 464 00:23:04,600 --> 00:23:06,400 Speaker 3: what you should eat for lunch and when you ask 465 00:23:06,400 --> 00:23:08,720 Speaker 3: somebody their opinion about what kind of career move you 466 00:23:08,760 --> 00:23:11,679 Speaker 3: should make. Your spirit doesn't know the difference, and so 467 00:23:12,040 --> 00:23:14,480 Speaker 3: your intuition is going to get quieter and quiet on 468 00:23:14,560 --> 00:23:17,800 Speaker 3: quieter the more that you ask external inputs on what 469 00:23:17,920 --> 00:23:21,280 Speaker 3: is a very personal decision. And so what I am 470 00:23:21,320 --> 00:23:24,760 Speaker 3: imploring of you is to be disciplined about your intuition. 471 00:23:25,359 --> 00:23:26,120 Speaker 2: Treats your intuition. 472 00:23:26,400 --> 00:23:29,080 Speaker 3: She's your best friend, the one who's going to never 473 00:23:29,119 --> 00:23:32,040 Speaker 3: see you wrong, who has your best interests at heart, 474 00:23:32,280 --> 00:23:33,760 Speaker 3: and who's always going to take care of you. 475 00:23:34,040 --> 00:23:36,439 Speaker 2: The more you do that, the more successful you will be. 476 00:23:36,880 --> 00:23:40,119 Speaker 1: I've actually started to do something like this because I 477 00:23:40,160 --> 00:23:42,679 Speaker 1: totally agree with you. I think we often neglect and 478 00:23:42,720 --> 00:23:46,120 Speaker 1: ignore our own desires as women in society. I have 479 00:23:46,160 --> 00:23:49,679 Speaker 1: started just vocalizing what I want and the phrase I 480 00:23:49,760 --> 00:23:52,720 Speaker 1: want is so powerful. So in my own head, I'll 481 00:23:52,760 --> 00:23:55,359 Speaker 1: just be like, I'm feeling something. You know, I'm feeling 482 00:23:55,400 --> 00:23:58,560 Speaker 1: an emotion come up? What does that mean? Does that mean? 483 00:23:58,720 --> 00:23:59,040 Speaker 2: Okay? 484 00:23:59,080 --> 00:24:01,800 Speaker 1: That means I want community right now. I don't want 485 00:24:01,800 --> 00:24:03,439 Speaker 1: to be alone, so I'm gonna go find my friends. 486 00:24:04,000 --> 00:24:06,720 Speaker 1: Maybe I just want to zone out and doom scroll. 487 00:24:07,080 --> 00:24:12,120 Speaker 1: I want a doom scroll. There's power in actually vocalizing it. Yes, 488 00:24:12,440 --> 00:24:15,720 Speaker 1: that's correct, there is power in vocalizing it. I have 489 00:24:15,720 --> 00:24:17,919 Speaker 1: to warn you that sometimes you're not gonna get the 490 00:24:17,960 --> 00:24:22,200 Speaker 1: thing that you want, but only because there's something greater 491 00:24:22,280 --> 00:24:24,399 Speaker 1: coming for you, you know, and you actually have to 492 00:24:24,440 --> 00:24:26,680 Speaker 1: believe that and be disciplined in that as well, which 493 00:24:26,720 --> 00:24:28,800 Speaker 1: is like, hey, look, I want this thing that I 494 00:24:28,800 --> 00:24:31,720 Speaker 1: didn't get it. Okay, I could be sad and upset 495 00:24:31,720 --> 00:24:34,639 Speaker 1: about it, but with the belief system that something that 496 00:24:34,680 --> 00:24:37,000 Speaker 1: I did not know that was meant for me, that 497 00:24:37,119 --> 00:24:39,320 Speaker 1: is better for me, is actually coming. And if you 498 00:24:39,359 --> 00:24:42,440 Speaker 1: believe that, then you will fall into the right track. 499 00:24:42,880 --> 00:24:45,560 Speaker 1: For this intuition that I believe is just your destiny 500 00:24:45,640 --> 00:24:47,199 Speaker 1: waiting to be revealed to you. 501 00:24:47,680 --> 00:24:49,359 Speaker 5: It's the idea of this or something better. 502 00:24:49,400 --> 00:24:53,719 Speaker 3: Always, yes, exactly, always, always and that's also why I 503 00:24:53,760 --> 00:24:56,000 Speaker 3: have such a positive outlook on life, because look, I've 504 00:24:56,040 --> 00:24:58,280 Speaker 3: suffered enough grief in my life to I don't think 505 00:24:58,280 --> 00:25:00,280 Speaker 3: anybody would be surprised if I was like, Hey, look, 506 00:25:00,280 --> 00:25:02,439 Speaker 3: I'm gonna just crawl into a cave right now and 507 00:25:02,520 --> 00:25:04,760 Speaker 3: never come back out. I don't think anybody people would 508 00:25:04,800 --> 00:25:07,480 Speaker 3: be like, yep, understood, that's no problem. But I have 509 00:25:07,560 --> 00:25:11,120 Speaker 3: a pausitive out look on life because really, I do 510 00:25:11,200 --> 00:25:17,440 Speaker 3: believe that there is greater in the world, and there's 511 00:25:17,520 --> 00:25:21,280 Speaker 3: greater in my experience as a human that even though 512 00:25:21,640 --> 00:25:24,679 Speaker 3: terrible things happen to me and have happened to me, 513 00:25:25,280 --> 00:25:29,760 Speaker 3: that I am able to get to the next place 514 00:25:30,359 --> 00:25:33,760 Speaker 3: because I recognize that this experience is all laddering up 515 00:25:33,760 --> 00:25:38,520 Speaker 3: to something really enormously wonderful for me. Maybe it's that 516 00:25:38,600 --> 00:25:44,280 Speaker 3: I'm an optimist, but I don't think that our experiences, 517 00:25:44,720 --> 00:25:47,560 Speaker 3: grief or otherwise, should keep us from being optimistic about life. 518 00:25:48,600 --> 00:25:50,720 Speaker 5: Okay, Bose, we have to talk about your new hair 519 00:25:50,800 --> 00:25:52,800 Speaker 5: care and wigline, eve By Bows. 520 00:25:53,359 --> 00:25:53,600 Speaker 2: Yes. 521 00:25:53,680 --> 00:25:56,600 Speaker 3: I started the company because it's like, why why do 522 00:25:56,680 --> 00:25:59,439 Speaker 3: we not have good wigs, especially as black women and 523 00:25:59,440 --> 00:26:02,440 Speaker 3: women of color, Because eighty percent of the consumer base 524 00:26:02,600 --> 00:26:06,320 Speaker 3: is us, and we just have been suffering this whole time, 525 00:26:06,760 --> 00:26:10,040 Speaker 3: being offered products that aren't with us in mind. And 526 00:26:10,080 --> 00:26:12,840 Speaker 3: not only that, it's insulting. You go to shop for 527 00:26:12,880 --> 00:26:16,479 Speaker 3: these things online and you're placed with these images that 528 00:26:16,480 --> 00:26:19,119 Speaker 3: are like these ugly ass a mannequins, and then you 529 00:26:19,160 --> 00:26:21,440 Speaker 3: get the product and it's a terrible plastic bag. It's 530 00:26:21,440 --> 00:26:24,080 Speaker 3: like the disrespect of it all, Just like, I'm spending 531 00:26:24,080 --> 00:26:26,159 Speaker 3: so much money. Why why am I not in the 532 00:26:26,160 --> 00:26:28,320 Speaker 3: center of the conversation, and why am I being treated 533 00:26:28,400 --> 00:26:28,600 Speaker 3: like this? 534 00:26:29,160 --> 00:26:29,359 Speaker 2: You know? 535 00:26:29,760 --> 00:26:32,520 Speaker 3: And so when I thought about what to do next, 536 00:26:33,680 --> 00:26:36,760 Speaker 3: I don't want a company that would serve all my 537 00:26:36,880 --> 00:26:39,680 Speaker 3: needs with me in the center of it, think about 538 00:26:39,680 --> 00:26:42,000 Speaker 3: the things I want. And so I got up and 539 00:26:42,000 --> 00:26:45,359 Speaker 3: went to Asia, went to go discover, Wow, why it 540 00:26:45,560 --> 00:26:48,359 Speaker 3: is that we're not serviced? And I didn't get a 541 00:26:48,359 --> 00:26:51,080 Speaker 3: good answer, Like the answer was so simple that I 542 00:26:51,119 --> 00:26:53,920 Speaker 3: was like, oh, shoot, you know what, I think. I'm 543 00:26:53,960 --> 00:26:56,520 Speaker 3: gonna start my own company. I don't want I don't 544 00:26:56,520 --> 00:26:57,800 Speaker 3: want a white label. I don't want to put my 545 00:26:57,880 --> 00:27:00,480 Speaker 3: name on somebody else's brand. I'm gonna start my own. 546 00:27:00,560 --> 00:27:01,600 Speaker 3: So I built a factory. 547 00:27:02,520 --> 00:27:03,879 Speaker 5: You built a factory. 548 00:27:04,080 --> 00:27:09,040 Speaker 3: I built a factory in Ghana, that's correct, So I 549 00:27:09,119 --> 00:27:13,240 Speaker 3: source the raw goods from Asia, so every product has 550 00:27:13,280 --> 00:27:17,760 Speaker 3: created in Ghana. Then the product is processed with with 551 00:27:17,840 --> 00:27:20,320 Speaker 3: wet goods. Black hair care that I also made. That 552 00:27:20,400 --> 00:27:24,080 Speaker 3: I also formulated with the partner of this amazing black 553 00:27:24,119 --> 00:27:24,720 Speaker 3: woman chemist. 554 00:27:24,720 --> 00:27:26,120 Speaker 2: She's worked for all of the big companies. 555 00:27:26,720 --> 00:27:29,320 Speaker 3: And it is shipped to Dallas, which is where my 556 00:27:29,359 --> 00:27:32,760 Speaker 3: fulfillment company is, and then you go online. 557 00:27:32,400 --> 00:27:35,119 Speaker 2: And you purchase and then it ships all around the world. 558 00:27:35,760 --> 00:27:37,800 Speaker 3: So the hair comes to you in a bonnet, you 559 00:27:37,840 --> 00:27:39,400 Speaker 3: take it out of the bonnet, you put the bot 560 00:27:39,480 --> 00:27:40,000 Speaker 3: on your head. 561 00:27:39,840 --> 00:27:40,360 Speaker 2: And go to bed. 562 00:27:40,840 --> 00:27:44,760 Speaker 3: The fabric I made myself partnered with a textile company, 563 00:27:44,800 --> 00:27:49,320 Speaker 3: the oldest textile company in Ghana. The pattern is luxury, 564 00:27:49,440 --> 00:27:50,880 Speaker 3: so you know, it's like you know when you see 565 00:27:50,880 --> 00:27:53,679 Speaker 3: the repeated pattern on Gucci or Louis or any of 566 00:27:53,720 --> 00:27:56,119 Speaker 3: these other companies. So I took the E off of 567 00:27:56,119 --> 00:27:59,399 Speaker 3: my logo. You know, we made the pattern and it 568 00:27:59,440 --> 00:28:02,160 Speaker 3: actually makes a dincer symbol and the dinner symbols are 569 00:28:02,200 --> 00:28:06,240 Speaker 3: old symbols and Ghana they represent tenements of like culture 570 00:28:06,440 --> 00:28:08,600 Speaker 3: and so the one that is created out of my 571 00:28:08,680 --> 00:28:12,920 Speaker 3: pattern is meaning mother Earth, like basically like the weight 572 00:28:13,040 --> 00:28:13,560 Speaker 3: of the earth. 573 00:28:14,119 --> 00:28:14,359 Speaker 2: Yeah. 574 00:28:14,520 --> 00:28:16,840 Speaker 3: So I've made bonds with the fabric I made and 575 00:28:17,520 --> 00:28:18,480 Speaker 3: shipping it everywhere. 576 00:28:20,200 --> 00:28:23,679 Speaker 1: You like to really just start small, don't you? Huh? 577 00:28:23,000 --> 00:28:24,639 Speaker 1: Just just bite sized. 578 00:28:25,200 --> 00:28:27,119 Speaker 2: I just feel like why not? You know, if you're 579 00:28:27,119 --> 00:28:29,760 Speaker 2: gonna do it, do it big. You know, are saying, 580 00:28:29,760 --> 00:28:30,320 Speaker 2: do it big. 581 00:28:30,920 --> 00:28:33,000 Speaker 5: What's been the biggest gift of this so far? Because 582 00:28:33,040 --> 00:28:36,680 Speaker 5: when you see someone where or use your product, it's 583 00:28:36,800 --> 00:28:37,480 Speaker 5: just magical. 584 00:28:37,840 --> 00:28:39,440 Speaker 2: Oh, it's so wonderful. 585 00:28:39,480 --> 00:28:43,560 Speaker 3: I think the biggest gift is just to know that, 586 00:28:44,480 --> 00:28:48,080 Speaker 3: like you don't have to guess about the intention in 587 00:28:48,120 --> 00:28:50,120 Speaker 3: which the product that you have purchased was made. 588 00:28:50,880 --> 00:28:51,080 Speaker 2: You know. 589 00:28:51,200 --> 00:28:53,520 Speaker 3: I think sometimes you purchase something and you don't know, 590 00:28:54,080 --> 00:28:55,800 Speaker 3: you know, if it's good for you, You don't know 591 00:28:55,800 --> 00:28:57,720 Speaker 3: if they lie in to you, You don't know anything. 592 00:28:58,080 --> 00:29:02,520 Speaker 3: I'm like, I made this, these two hands made the 593 00:29:02,560 --> 00:29:05,920 Speaker 3: product that you have. The love in my heart was 594 00:29:06,080 --> 00:29:08,840 Speaker 3: poured into this every step of the way. When I 595 00:29:08,920 --> 00:29:12,320 Speaker 3: tell you that, like the elastic that was used inside 596 00:29:12,320 --> 00:29:14,760 Speaker 3: the bonus, I tested it on my own head before 597 00:29:14,760 --> 00:29:17,880 Speaker 3: I ever made it. The dozens of times that I 598 00:29:17,960 --> 00:29:21,680 Speaker 3: went to Asia and talked to people and felt hair 599 00:29:22,000 --> 00:29:24,760 Speaker 3: and talk to about why the laces like this? Why 600 00:29:24,800 --> 00:29:28,280 Speaker 3: can't it be brown? The amount of times I use 601 00:29:28,360 --> 00:29:31,520 Speaker 3: the wet good of products, the hair care and shampooed 602 00:29:31,720 --> 00:29:34,520 Speaker 3: and watched the condition had enough slip on it? 603 00:29:34,560 --> 00:29:36,160 Speaker 2: Would it last? Would it tangle? 604 00:29:36,840 --> 00:29:37,120 Speaker 5: Girl? 605 00:29:37,160 --> 00:29:41,160 Speaker 3: I put love in this, and so I feel like 606 00:29:41,280 --> 00:29:46,400 Speaker 3: when I see somebody rocking one of my products, I'm like, 607 00:29:46,760 --> 00:29:47,880 Speaker 3: that's just a hug from me. 608 00:29:48,440 --> 00:29:49,600 Speaker 2: That's just me telling you I love you. 609 00:29:51,040 --> 00:29:52,640 Speaker 4: Foes, You're the best. 610 00:29:52,800 --> 00:29:55,840 Speaker 3: Thank you so much, God, thank you, thank you, thank 611 00:29:55,880 --> 00:29:57,000 Speaker 3: you have a great one. 612 00:29:57,320 --> 00:29:58,440 Speaker 5: Thank you so much. 613 00:30:00,640 --> 00:30:04,040 Speaker 1: Bozma Saint John is a marketing executive, entrepreneur and the 614 00:30:04,080 --> 00:30:06,960 Speaker 1: author of the memoir The Urgent Life. You can watch 615 00:30:06,960 --> 00:30:09,240 Speaker 1: her now on the new season of the Real Housewives 616 00:30:09,240 --> 00:30:13,000 Speaker 1: of Beverly Hills Tuesdays on Bravo and the following day 617 00:30:13,080 --> 00:30:13,720 Speaker 1: on Peacock. 618 00:30:14,560 --> 00:30:16,640 Speaker 5: We have to take another short break, but we'll be 619 00:30:16,720 --> 00:30:18,040 Speaker 5: back in just a minute. 620 00:30:18,240 --> 00:30:29,400 Speaker 1: Don't go anywhere, and we're back, Okay, Danielle. We are 621 00:30:29,840 --> 00:30:32,920 Speaker 1: mere weeks away from the holidays. Have you nailed down 622 00:30:32,960 --> 00:30:35,120 Speaker 1: your holiday plans yet? For like, let's say, New Year's 623 00:30:35,200 --> 00:30:36,360 Speaker 1: what are you doing? Oh? 624 00:30:36,440 --> 00:30:38,680 Speaker 5: I don't know. New Year stresses me out some own 625 00:30:38,760 --> 00:30:41,920 Speaker 5: it feels like so much pressure. How about you? Are 626 00:30:41,920 --> 00:30:44,520 Speaker 5: you ready for your trip back east? And more importantly, 627 00:30:44,560 --> 00:30:46,960 Speaker 5: are you ready to officially host on Airbnb and have 628 00:30:47,000 --> 00:30:49,160 Speaker 5: another family in your house for a week? 629 00:30:49,960 --> 00:30:50,200 Speaker 4: Yes? 630 00:30:50,400 --> 00:30:53,120 Speaker 1: On both accounts. Besties. You know this has been a 631 00:30:53,120 --> 00:30:55,560 Speaker 1: long time coming. We've talked about it on the show before. Yes, 632 00:30:55,600 --> 00:30:59,200 Speaker 1: I am actually hosting guests at my home through Airbnb. 633 00:31:00,120 --> 00:31:01,600 Speaker 1: But you know, I lived in New York for several 634 00:31:01,680 --> 00:31:03,440 Speaker 1: years and it is like a second home for me. 635 00:31:03,520 --> 00:31:05,040 Speaker 1: So we try to go back to the East Coast 636 00:31:05,040 --> 00:31:07,320 Speaker 1: as often as possible, especially when it feels all magical 637 00:31:07,360 --> 00:31:08,959 Speaker 1: this time of year. So my family and I are 638 00:31:08,960 --> 00:31:11,240 Speaker 1: headed to the city and then driving upstate for some 639 00:31:11,360 --> 00:31:13,560 Speaker 1: Christmas ey things, And while we're away, we are going 640 00:31:13,600 --> 00:31:16,120 Speaker 1: to be hosting our space on Airbnb. And it's kind 641 00:31:16,120 --> 00:31:18,720 Speaker 1: of perfect because this time of year, you know, it's 642 00:31:18,720 --> 00:31:21,400 Speaker 1: so expensive to travel, and the cash ro making is 643 00:31:21,400 --> 00:31:23,240 Speaker 1: actually going to help cover the cost of our trip. 644 00:31:23,480 --> 00:31:23,880 Speaker 5: Wow. 645 00:31:23,920 --> 00:31:28,960 Speaker 1: Also, La is pretty magical this time of year, right, Danielle, Hmm, 646 00:31:29,000 --> 00:31:31,120 Speaker 1: I've actually never been in LA for the holidays. I 647 00:31:31,120 --> 00:31:33,040 Speaker 1: think I'm going to be here for the first time 648 00:31:33,080 --> 00:31:36,560 Speaker 1: this year. Well, there's so much hype surrounding the snow 649 00:31:36,600 --> 00:31:40,440 Speaker 1: and the Northeast and the Midwest around the holidays, and 650 00:31:40,640 --> 00:31:45,120 Speaker 1: it is beautiful, don't get me wrong. But a nice, warm, breezy, 651 00:31:45,240 --> 00:31:48,080 Speaker 1: seventy two degree La Christmas is also pretty great too. 652 00:31:48,800 --> 00:31:51,800 Speaker 5: I just love a slower pace wherever you are spending 653 00:31:51,840 --> 00:31:54,440 Speaker 5: your holidays. I just hope you have a slower pace. 654 00:31:54,960 --> 00:31:56,920 Speaker 5: But you are such an La girly. So what are 655 00:31:56,920 --> 00:31:59,440 Speaker 5: your go to rex for people traveling to LA for 656 00:31:59,480 --> 00:32:00,000 Speaker 5: the first time. 657 00:32:00,440 --> 00:32:02,960 Speaker 1: Well, it's funny you asked, because I actually just wrote 658 00:32:02,960 --> 00:32:05,680 Speaker 1: out a bunch of recommendations in this guest guide that 659 00:32:05,720 --> 00:32:07,720 Speaker 1: I'm leaving for the families who are going to be 660 00:32:07,720 --> 00:32:08,440 Speaker 1: staying at our place. 661 00:32:08,800 --> 00:32:10,440 Speaker 4: I would say a few of the highlights are. 662 00:32:10,440 --> 00:32:12,840 Speaker 1: Griffith Park, It's kind of like our central park here 663 00:32:12,840 --> 00:32:16,800 Speaker 1: in southern California. Wine Country in Santa Barbara is spectacular, 664 00:32:17,120 --> 00:32:20,760 Speaker 1: Joshua Tree for the desert vibes. We've got theme parks, Disneyland, 665 00:32:20,800 --> 00:32:23,880 Speaker 1: six Flags, Universal Studios, and of course Malibu. 666 00:32:24,200 --> 00:32:25,280 Speaker 4: What would you add to the list. 667 00:32:25,680 --> 00:32:28,960 Speaker 5: Ooh, Malibu's my absolute favorite. I love the Malibu Country 668 00:32:29,000 --> 00:32:31,720 Speaker 5: mart I usually spend my birthday there. I get breakfast 669 00:32:31,720 --> 00:32:35,560 Speaker 5: there in the morning. Okay, adding maybe a hike on 670 00:32:35,680 --> 00:32:37,920 Speaker 5: Runyon Canyon if you want to see all the Instagram 671 00:32:37,960 --> 00:32:44,360 Speaker 5: girlies take photos of themselves hiking, I would add I'm 672 00:32:44,360 --> 00:32:47,680 Speaker 5: a restaurant girl, so I would add a few West 673 00:32:47,720 --> 00:32:53,040 Speaker 5: Hollywood maybe like LA hotspots like Craigs, you'll definitely have 674 00:32:53,120 --> 00:32:54,000 Speaker 5: a celeb siting. 675 00:32:54,840 --> 00:32:56,760 Speaker 1: I did include some restaurants in there, so I should 676 00:32:56,760 --> 00:32:59,000 Speaker 1: add Craigs. I love what you're doing with this guest guide. 677 00:32:59,040 --> 00:33:01,040 Speaker 1: It's so nice of you. What else are you doing 678 00:33:01,120 --> 00:33:04,479 Speaker 1: to prepare? Well, we have a fire pit outside, so 679 00:33:04,520 --> 00:33:06,840 Speaker 1: we're planning to leave a cute little s'mores kit for 680 00:33:06,920 --> 00:33:10,440 Speaker 1: the guests to use. And then I've been incorporating some 681 00:33:10,560 --> 00:33:13,360 Speaker 1: other little touches that I've seen in other airbnbs that 682 00:33:13,360 --> 00:33:16,520 Speaker 1: I've loved. So we're putting coffee cups, mugs, and a 683 00:33:16,560 --> 00:33:18,880 Speaker 1: French press in the bedroom so you can have coffee 684 00:33:18,920 --> 00:33:22,000 Speaker 1: in bed. We're gonna have the pool toys set out 685 00:33:22,520 --> 00:33:24,680 Speaker 1: all the heater instructions so you can take a dip 686 00:33:24,720 --> 00:33:25,200 Speaker 1: in the winter. 687 00:33:25,760 --> 00:33:28,080 Speaker 5: Well, I feel like you've been hyping up your Airbnb 688 00:33:28,360 --> 00:33:31,320 Speaker 5: hosting moment for months and it is finally here. I'm 689 00:33:31,400 --> 00:33:32,720 Speaker 5: very excited for you. 690 00:33:32,720 --> 00:33:34,920 Speaker 1: You know what's funny, A lot of people ask me, 691 00:33:35,000 --> 00:33:36,920 Speaker 1: are you really doing it? Are you really hosting your 692 00:33:37,040 --> 00:33:40,520 Speaker 1: home on Airbnb? And I'm like, yes, I'm actually doing it. 693 00:33:40,600 --> 00:33:44,120 Speaker 1: The whole process has actually been less intimidating than I thought. 694 00:33:44,160 --> 00:33:46,680 Speaker 1: I mean, it's been super user friendly. Airbnb has a 695 00:33:46,680 --> 00:33:49,600 Speaker 1: new feature called co hosting, So I was able to 696 00:33:49,760 --> 00:33:52,640 Speaker 1: connect with a local Airbnb host who's way more experience 697 00:33:52,680 --> 00:33:54,680 Speaker 1: with this than I am, and she helped me get 698 00:33:54,680 --> 00:33:56,880 Speaker 1: set up with my listing. And they also have this 699 00:33:56,920 --> 00:34:00,280 Speaker 1: great support team that's super responsive. They sent out a photographer, 700 00:34:00,400 --> 00:34:03,720 Speaker 1: got the photos all done, They have checklists for hosts 701 00:34:03,760 --> 00:34:06,240 Speaker 1: to help you get ready, and then also the platform 702 00:34:06,320 --> 00:34:08,360 Speaker 1: just makes it really easy to communicate with your guests. 703 00:34:08,360 --> 00:34:10,239 Speaker 1: I've been using the app on my phone and it's 704 00:34:10,560 --> 00:34:12,399 Speaker 1: way easier and straightforward. 705 00:34:12,880 --> 00:34:14,839 Speaker 5: Well, I cannot wait to hear about your experience after 706 00:34:14,880 --> 00:34:17,000 Speaker 5: all of this, and it's making me think about a 707 00:34:17,000 --> 00:34:20,799 Speaker 5: girl's trip Airbnb in Chicago for Saint Patrick's Day. 708 00:34:20,800 --> 00:34:23,880 Speaker 1: What do you think I have never been to Chicago 709 00:34:23,960 --> 00:34:25,080 Speaker 1: during Saint Patrick's Day? 710 00:34:25,120 --> 00:34:26,160 Speaker 4: Is it a site to see? 711 00:34:26,239 --> 00:34:29,919 Speaker 1: I'm down the river is green? Simone, Oh, I got 712 00:34:29,920 --> 00:34:33,359 Speaker 1: to see this. Your home might be worth more than 713 00:34:33,400 --> 00:34:36,680 Speaker 1: you think. Find out how much at airbnb dot com 714 00:34:36,680 --> 00:34:38,040 Speaker 1: slash host. 715 00:34:42,040 --> 00:34:44,680 Speaker 5: That's it for today's show. Tomorrow, we're popping off with 716 00:34:44,840 --> 00:34:49,560 Speaker 5: New York Times best selling author, comedian, and screenwriter Danny Pellegrino. 717 00:34:51,160 --> 00:34:54,680 Speaker 1: Join the conversation using hashtag the bright Side and connect 718 00:34:54,760 --> 00:34:57,960 Speaker 1: with us on social media at Hello Sunshine on Instagram 719 00:34:58,000 --> 00:35:01,200 Speaker 1: and at the bright Side Pod on TikTok oh, and 720 00:35:01,239 --> 00:35:03,799 Speaker 1: feel free to tag us at Simone Boyce and at 721 00:35:03,920 --> 00:35:04,920 Speaker 1: Danielle Robe. 722 00:35:05,480 --> 00:35:08,440 Speaker 5: Listen and follow The bright Side on the iHeartRadio app, 723 00:35:08,480 --> 00:35:11,160 Speaker 5: Apple Podcasts, or wherever you get your podcasts. 724 00:35:11,560 --> 00:35:17,520 Speaker 1: See you tomorrow, folks, Keep looking on the bright side.