WEBVTT - How Old Barnwell Got Built

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<v Speaker 1>I miss a green, for example, I'm already upset. When

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<v Speaker 1>I find my ball in the bunker, I'm really upset.

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<v Speaker 2>And when I find my ball.

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<v Speaker 1>In a brid Egg Friday Egg, the dreaded Frida Egg Friday,

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<v Speaker 1>Frida Egg Egg, fridagg Bride Egg Lie, I'm about ready

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<v Speaker 1>to run off of the golf course game. Welcome to

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<v Speaker 1>the Frida Egg Golf Podcast. I'm Garrett Morrison, and today

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<v Speaker 1>we're digging into the story behind one of the most

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<v Speaker 1>buzzed about new golf courses in America. I'm talking about

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<v Speaker 1>Old Barnwell near Aiken, South Carolina. This Brian Schneider and

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<v Speaker 1>Blake Conant design has received rave reviews since opening for

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<v Speaker 1>preview play last year. I got to play it on

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<v Speaker 1>the Sunday before the Masters, and I can confirm that

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<v Speaker 1>it is an incredibly inventive work of golf architecture and

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<v Speaker 1>just a fun course to play. But another thing that

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<v Speaker 1>makes Old Barnwell stand out in the current crop of

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<v Speaker 1>new private golf clubs, and there are a lot of them,

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<v Speaker 1>is it's vision for itself. This is a club that

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<v Speaker 1>wants to have a positive impact on the world, and

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<v Speaker 1>in this episode we'll talk about how feasible it is

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<v Speaker 1>to have that kind of impact with a golf club.

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<v Speaker 1>I realized that this idea of a mission focused club

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<v Speaker 1>might provoke some skepticism, so we'll adjust that. My guest

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<v Speaker 1>is Nick Schreiber. Nick is the founder of Old Barnwell,

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<v Speaker 1>and this is really his passion project. He's there all

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<v Speaker 1>the time, he was there the day that I played it.

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<v Speaker 1>This is really his baby, So I'm looking forward to

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<v Speaker 1>digging into the nitty gritty of how he got this

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<v Speaker 1>thing built and what he hopes it'll become. First, though,

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<v Speaker 1>let's talk a little bit about good Walk Coffee. I

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<v Speaker 1>was super excited to hear that we were partnering with Goodwalk.

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<v Speaker 1>This is a company that I've admired from Afar ever

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<v Speaker 1>since they launched in twenty nineteen, and it's really a

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<v Speaker 1>company that sits right at the nexus of my two

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<v Speaker 1>big interests, coffee and golf. Goodwalk was founded by coffee

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<v Speaker 1>nuts who also happen to be golf nuts, and they're

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<v Speaker 1>very serious about applying the golf values of fair play

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<v Speaker 1>and honesty to the way that they conduct their coffee business.

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<v Speaker 1>They buy high grade beans from around the world at

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<v Speaker 1>fair market prices from farmers who follow sustainable practices and

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<v Speaker 1>pay good living wages to their workers. And importantly, these

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<v Speaker 1>beans happen to be very very good. Specifically, the Frida

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<v Speaker 1>Egg Golf blend is delicious. That's right. We have our

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<v Speaker 1>own blend with Goodwalk. It's a bright and vibrant organic

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<v Speaker 1>coffee roasted to a medium light level. It has beans

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<v Speaker 1>from Central and South America blended with a naturally processed

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<v Speaker 1>coffee from Ethiopia to create a balance of milk, chocolate,

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<v Speaker 1>and berry flavors. It's what I've been drinking recently. Absolutely

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<v Speaker 1>then you'll save ten percent on all future shipments. You

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<v Speaker 1>on the website. So again, Goodwalkcoffee dot com slash fried Egg.

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<v Speaker 1>Check it out all right? So I am here with

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<v Speaker 1>Nick Schreiber. Nick, how did the first Masters Week at

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<v Speaker 1>Old Barnwell go? That's a big deal for clubs in

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<v Speaker 1>the ach in South Carolina area.

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<v Speaker 2>You know, for not having a clubhouse, a lodge, or

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<v Speaker 2>really a team of more than five or six folks,

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<v Speaker 2>I think we acquitted ourselves quite well. I hope our

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<v Speaker 2>guests felt that way. I think, like other you know

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<v Speaker 2>clubs in the area, you know, we open it up

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<v Speaker 2>to the public and we charge an arm and a leg.

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<v Speaker 2>I think we have the advantage that, you know, basically

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<v Speaker 2>the money we make during that week or eight days

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<v Speaker 2>basically helps fund our mission programming. And so you know,

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<v Speaker 2>we were able to We didn't we didn't hit halfway,

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<v Speaker 2>but we got very close to hitting half of our

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<v Speaker 2>mission programming budget for the next twelve months. So we

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<v Speaker 2>were very lucky. We were grateful to have all the

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<v Speaker 2>guests coming out there. And I will say that like

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<v Speaker 2>there's like mini golf celebrities. It's really fun to see

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<v Speaker 2>like you know, like a Bob Ford or something like

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<v Speaker 2>that that like only point zero zero zero one percent

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<v Speaker 2>of the population would have any you know, would care

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<v Speaker 2>about it all. But it was fun. I really enjoyed it.

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<v Speaker 1>Yeah, you should try to get as many people out

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<v Speaker 1>there who were on those old trading cards as possible.

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<v Speaker 1>I feel like that and put the put the cards

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<v Speaker 1>up in the in the clubhouse. That would be great.

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<v Speaker 1>My understanding is that you got your start in golf

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<v Speaker 1>by being a caddie.

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<v Speaker 2>I think cadding is the best job I've ever had,

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<v Speaker 2>you know, as a thirteen fourteen year old to walk

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<v Speaker 2>away with At the time, I think I was making

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<v Speaker 2>thirty five dollars a loop in cash plus like a

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<v Speaker 2>candy bar Minnesota was you know, you felt like you

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<v Speaker 2>were robbing a bank. And to do it outside and

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<v Speaker 2>you know, to meet the people that you get to meet.

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<v Speaker 2>And so for me, catting is still such a central

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<v Speaker 2>part of how I understand the game of golf. And

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<v Speaker 2>I mean I look back at those times quite finally,

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<v Speaker 2>and the courses that I got to caddy at North

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<v Speaker 2>of Chicago were pretty fantastic, though I didn't fully appreciate

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<v Speaker 2>it at the time because you're a little focused on

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<v Speaker 2>just not dropping somebody's clubs or you know, making mistakes.

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<v Speaker 1>How did you get into it in the first place.

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<v Speaker 2>So in my family, I'm one of eight kids, and

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<v Speaker 2>in our family, you know, my father did not grow

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<v Speaker 2>up with much and so he and my parents have

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<v Speaker 2>been very successful together. But it didn't matter, you know,

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<v Speaker 2>in our family was like when you turn thirteen, you

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<v Speaker 2>get a summer job. And so I washed dishes and

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<v Speaker 2>at a local restaurant and caddie and that was just

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<v Speaker 2>the easiest. There was very little application, you know, I

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<v Speaker 2>didn't have to interview. You basically show up for training

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<v Speaker 2>and then they kind of let you go out. And

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<v Speaker 2>after that first summer, I was at Old Elm basically,

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<v Speaker 2>you know, which was a fifteen minute twenty minute bike

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<v Speaker 2>ride from where I grew up. So I would go there,

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<v Speaker 2>you know, basically every weekend and would we you know,

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<v Speaker 2>during the summer, would be able to get loops you know,

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<v Speaker 2>pretty much every day of the week. And so it

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<v Speaker 2>was just a very easy transition into never having worked

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<v Speaker 2>before into having a job.

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<v Speaker 1>So let's fast forward a little bit. What led you

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<v Speaker 1>down the path of becoming the founder of a golf club.

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<v Speaker 1>You're not You're not a career long golf industry type,

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<v Speaker 1>and so what got you to this point?

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<v Speaker 2>Yeah, No, I had no business doing this, and I

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<v Speaker 2>think that my awareness around that has has served us

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<v Speaker 2>quite well, I think because it means that we really

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<v Speaker 2>focus on getting people who do know what they're doing.

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<v Speaker 2>But basically it does kind of start with that caddy

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<v Speaker 2>mentality and the opportunity that it gave me. And you know,

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<v Speaker 2>my colleagues. I don't know if you can call fellow

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<v Speaker 2>caddies or colleagues. It sounds a little too fancy, but

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<v Speaker 2>basically that always stuck with me, and I fell in

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<v Speaker 2>love with the game of golf. After that. My father

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<v Speaker 2>did not play, and so at that point my brother

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<v Speaker 2>and I started to convince him to play. And though

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<v Speaker 2>I was never a great golfer, by the time that

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<v Speaker 2>I was in my professional career, golf had done something

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<v Speaker 2>very similar to what it had done for me when

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<v Speaker 2>I was a caddy. I was meeting people that benefited

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<v Speaker 2>my I was worked at a software company and I

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<v Speaker 2>ran sales, and so you're starting to meet clients or

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<v Speaker 2>potential partners and eventually, you know, you know, the private

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<v Speaker 2>equity group that purchased us. You know, some of those

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<v Speaker 2>relationships were honed on the golf course. And so that

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<v Speaker 2>just always stuck in my mind as something that this

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<v Speaker 2>is a game that we all love, but it's way

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<v Speaker 2>more powerful than people, I think give it credit. So

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<v Speaker 2>you know how I got into this. You know, I

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<v Speaker 2>mentioned this earlier and I think it's really important to acknowledge.

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<v Speaker 2>So my parents have been remarkably successful. And so when

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<v Speaker 2>we sold our business, you know, and I've told this story.

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<v Speaker 2>I don't love telling this part of the story, but basically,

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<v Speaker 2>I was the last kind of co founding executive standing

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<v Speaker 2>at the company when we sold it, and I stuck

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<v Speaker 2>around for the transition. They merged us with a portfolio

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<v Speaker 2>company of theirs, and then I actually went to treatment.

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<v Speaker 2>So I had a substance abuse problem and a drinking

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<v Speaker 2>problem that i'd hid pretty effectively for a long time,

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<v Speaker 2>and so I actually went away and I had to

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<v Speaker 2>get myself right. And as you can imagine, this is

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<v Speaker 2>not a fun thing to talk about, particularly when I

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<v Speaker 2>had an eleven month old at the time, and you know,

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<v Speaker 2>you turned your life upside down. But when I got

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<v Speaker 2>back and you know, uncertain about what's going to happen,

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<v Speaker 2>really in every category of my life, I was in

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<v Speaker 2>this really unique and fortunate position one to have a spouse,

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<v Speaker 2>my wife, Sarah, who encourage me to consider what it

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<v Speaker 2>was that I wanted to do to make you know

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<v Speaker 2>that I would be happy, you know, passionate about doing

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<v Speaker 2>because as much as I love starting a business. We're

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<v Speaker 2>an HR tech, don't I don't love performance reviews or

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<v Speaker 2>you know, employee engagement surveys, right, And so that kind

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<v Speaker 2>of led me to consider something along those lines. And

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<v Speaker 2>then yes, like my kids at two boys now, they

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<v Speaker 2>are not they are taken care of because of the

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<v Speaker 2>success that my parents have had. There's no other way

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<v Speaker 2>to say it. And so it allowed my wife and

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<v Speaker 2>I to really think about or, in this unique and

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<v Speaker 2>fortunate position financially, to do something as crazy as starting

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<v Speaker 2>at golf club. And so that's really the genesis behind

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<v Speaker 2>just the conversation starting between Sarah and myself.

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<v Speaker 1>You've described Old Barnwell before as a mission focused club,

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<v Speaker 1>So what is the mission here and why is that

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<v Speaker 1>so critical to you?

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<v Speaker 2>Sure? Well, I'll take a step back and kind of

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<v Speaker 2>say that in the beginning, you know, when I kind

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<v Speaker 2>of brought up these ideas to Sarah, I didn't know

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<v Speaker 2>if it'd be a golf club. I mean we talked

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<v Speaker 2>about doing a par three course, something public, something private,

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<v Speaker 2>like there were so many different options on the table,

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<v Speaker 2>and I think that at the heart of all those uh,

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<v Speaker 2>you know, options, was this idea of doing something that

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<v Speaker 2>would make an impact on the community, as cliche as

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<v Speaker 2>that sounds, and so as we kind of refine the

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<v Speaker 2>ideas around it, you know, I'll go back to my

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<v Speaker 2>catting experience and then the experience that as I got

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<v Speaker 2>older and you know, having the opportunity to play some

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<v Speaker 2>of you know, not a ton, but some of the

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<v Speaker 2>best clubs or you know, private courses in the country.

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<v Speaker 2>You know, you realize that all great private clubs have

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<v Speaker 2>two things at their disposal that they can use to

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<v Speaker 2>impact their community in a positive way. And the first

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<v Speaker 2>is the golf course itself, whether that's you know, literally

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<v Speaker 2>providing a space for people to network, to being a

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<v Speaker 2>you know, a location where you can have charity events

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<v Speaker 2>that benefit great causes. And then the second thing, which

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<v Speaker 2>is much more important, is the members. You know, every

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<v Speaker 2>great golf club has successful and a diverse array of

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<v Speaker 2>experience within their membership that they can again bring to

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<v Speaker 2>bear to benefit those in the community around them. And

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<v Speaker 2>so that when we kind of thought about that, we

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<v Speaker 2>realized that we could do something a bit different. And

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<v Speaker 2>so the mission is, you know, broadly stated, to bring

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<v Speaker 2>people together through golf, and what that means for us

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<v Speaker 2>is creating a community of members that's a bit more

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<v Speaker 2>inclusive than you might see. So when I say inclusive,

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<v Speaker 2>I'm not just talking about women or folks of color.

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<v Speaker 2>I'm talking about beginners or families. Really kind of expanding

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<v Speaker 2>the tenth around that. And then the other component, of course,

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<v Speaker 2>is then taking those members in the course and putting

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<v Speaker 2>into good use for programs that you know, for I

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<v Speaker 2>mean programs that support or celebrate groups that are generally

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<v Speaker 2>underrepresented or underserved in the game. So that's kind of

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<v Speaker 2>the idea behind it.

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<v Speaker 1>You know, most people wouldn't think of founding a private

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<v Speaker 1>club as a way to have an impact on the world, right.

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<v Speaker 1>In fact, a lot of people consider that idea somewhat

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<v Speaker 1>off putting, right or or almost ridiculous, Like a private

0:12:07.600 --> 0:12:09.680
<v Speaker 1>golf club, really, this is this is the way that

0:12:09.720 --> 0:12:12.080
<v Speaker 1>you're going to do it. So so why why do

0:12:12.160 --> 0:12:12.600
<v Speaker 1>you think.

0:12:12.480 --> 0:12:14.480
<v Speaker 2>Of it that way? So I think it does kind

0:12:14.480 --> 0:12:17.280
<v Speaker 2>of I think those two components that private golf clubs

0:12:17.280 --> 0:12:21.760
<v Speaker 2>have that public off courses don't are really powerful, you know,

0:12:21.800 --> 0:12:25.920
<v Speaker 2>the idea that a public golf course doesn't have that

0:12:25.440 --> 0:12:29.679
<v Speaker 2>that like, basically the dedicated membership that that we can

0:12:29.760 --> 0:12:31.880
<v Speaker 2>kind of lean on, so like in our process, basically

0:12:31.920 --> 0:12:34.959
<v Speaker 2>as part of our membership process. You know, we say, hey,

0:12:34.960 --> 0:12:37.360
<v Speaker 2>we're trying to create this exceptional golf experience, and we're

0:12:37.360 --> 0:12:39.520
<v Speaker 2>trying to offer it at a reasonable price. But in return,

0:12:40.160 --> 0:12:43.240
<v Speaker 2>we're asking you to commit to participation. And so we're

0:12:43.240 --> 0:12:45.080
<v Speaker 2>getting that buy in from members in a way that

0:12:45.360 --> 0:12:47.440
<v Speaker 2>you wouldn't. It would be much tougher to do when

0:12:47.440 --> 0:12:50.199
<v Speaker 2>you're dealing with the broader public. Now, I will also

0:12:50.240 --> 0:12:53.120
<v Speaker 2>say that that those critics or those skeptics, are entirely

0:12:53.120 --> 0:12:55.599
<v Speaker 2>correct in their skepticism. Right. The idea of an inclusive

0:12:55.720 --> 0:13:00.240
<v Speaker 2>private club is oxymoronic. It doesn't make any sense. But

0:13:00.320 --> 0:13:04.160
<v Speaker 2>our thought was, well, golf does a lot of great things,

0:13:04.280 --> 0:13:05.760
<v Speaker 2>or can do a lot of great things, and this

0:13:05.920 --> 0:13:08.959
<v Speaker 2>is one idea that that we felt really comfortable with,

0:13:10.200 --> 0:13:11.880
<v Speaker 2>you know. And then you know, from like a like

0:13:11.920 --> 0:13:15.079
<v Speaker 2>a you know, nuts and bolts perspective, the idea of

0:13:15.120 --> 0:13:18.400
<v Speaker 2>a private club. You know, we're not again, it's not

0:13:18.480 --> 0:13:22.079
<v Speaker 2>cheap at all, but with initiation and dues being significantly

0:13:22.120 --> 0:13:25.240
<v Speaker 2>below what the market would bear, you know, it's not

0:13:25.280 --> 0:13:29.560
<v Speaker 2>like we're we're not making money, right, but I will

0:13:29.600 --> 0:13:33.880
<v Speaker 2>say that that does like extinguish some of the risk.

0:13:34.559 --> 0:13:37.079
<v Speaker 2>So knowing that we could raise. You know, I think

0:13:37.120 --> 0:13:42.319
<v Speaker 2>we've raised five million dollars through initiation fees so far

0:13:42.400 --> 0:13:45.000
<v Speaker 2>with three hundred and thirty members, maybe a little bit

0:13:45.040 --> 0:13:47.960
<v Speaker 2>more than five million. That is a fraction of what

0:13:48.000 --> 0:13:51.520
<v Speaker 2>it costs to build a golf club, let alone to

0:13:51.600 --> 0:13:55.640
<v Speaker 2>operate it moving forward. But you know, just from a

0:13:56.000 --> 0:13:58.199
<v Speaker 2>you know, you can't do a whole lot of good

0:13:58.280 --> 0:14:00.800
<v Speaker 2>with a golf course or a golf that isn't functioning,

0:14:00.840 --> 0:14:04.040
<v Speaker 2>and so the idea of that helping us diminish the

0:14:04.120 --> 0:14:07.760
<v Speaker 2>risk at the front of the process is an important

0:14:07.760 --> 0:14:08.160
<v Speaker 2>part too.

0:14:08.800 --> 0:14:14.200
<v Speaker 1>You've kind of addressed why the private golf club idea

0:14:14.240 --> 0:14:18.800
<v Speaker 1>was more powerful or appealing than a public golf course.

0:14:19.400 --> 0:14:21.840
<v Speaker 1>But I wonder if you could maybe talk a bit

0:14:21.920 --> 0:14:26.120
<v Speaker 1>more about why you didn't choose to build a public

0:14:26.280 --> 0:14:29.040
<v Speaker 1>golf course. Did you ever think of going that route

0:14:29.280 --> 0:14:31.560
<v Speaker 1>as you were making this decision?

0:14:32.160 --> 0:14:35.600
<v Speaker 2>Sure, we did, and I think where we kind of

0:14:35.640 --> 0:14:39.840
<v Speaker 2>fell short and moving in that direction, I guess. You know.

0:14:40.160 --> 0:14:42.600
<v Speaker 2>So I live in Charleston, South Carolina, and like a

0:14:42.600 --> 0:14:45.720
<v Speaker 2>lot of other cities in the Southeast, you can't you

0:14:45.760 --> 0:14:48.000
<v Speaker 2>can't get on a wait list for the private clubs

0:14:48.080 --> 0:14:51.760
<v Speaker 2>around here, and even if you want to go to

0:14:51.800 --> 0:14:55.080
<v Speaker 2>the Charleston UNI. You know, you got to get up early,

0:14:55.120 --> 0:14:56.920
<v Speaker 2>two weeks in advance. You know, it's like it's tough

0:14:56.920 --> 0:14:58.480
<v Speaker 2>to get a tea time, and there's not a lot

0:14:58.480 --> 0:15:00.760
<v Speaker 2>of great affordable public options around here. And so when

0:15:00.760 --> 0:15:03.320
<v Speaker 2>we thought about that, we thought, okay, well, let's maybe

0:15:03.320 --> 0:15:05.960
<v Speaker 2>we could create a public course in the area that

0:15:06.000 --> 0:15:08.720
<v Speaker 2>would serve everybody, and you know, we could keep it cheap.

0:15:09.200 --> 0:15:11.120
<v Speaker 2>But then you realize that, you know, if you're going

0:15:11.200 --> 0:15:13.960
<v Speaker 2>to buy two hundred plus acres near a city center

0:15:14.360 --> 0:15:17.880
<v Speaker 2>that's within driving distance, I mean, I think there's a

0:15:17.920 --> 0:15:23.880
<v Speaker 2>golf club going up outside of Charleston now and they

0:15:23.920 --> 0:15:26.200
<v Speaker 2>paid eleven and a half million dollars for I think

0:15:26.200 --> 0:15:28.760
<v Speaker 2>four hundred and fifty acres. That's a lot of money.

0:15:28.880 --> 0:15:31.400
<v Speaker 2>And again that puts you in the hole immediately, and

0:15:31.440 --> 0:15:33.800
<v Speaker 2>it puts a lot of pressure on Okay, now we

0:15:33.440 --> 0:15:36.960
<v Speaker 2>got we got to turn a profit, so that sixty dollars,

0:15:37.000 --> 0:15:39.960
<v Speaker 2>you know, you know green speed that you're kind of

0:15:40.000 --> 0:15:42.520
<v Speaker 2>hoping to stay at or under it, like you're like, oh, well,

0:15:42.560 --> 0:15:44.400
<v Speaker 2>maybe we have to make it seventy five or eighty,

0:15:44.440 --> 0:15:47.560
<v Speaker 2>and then the compromises begin. And so then we thought

0:15:47.600 --> 0:15:49.360
<v Speaker 2>about well, what if we did like a par three course,

0:15:49.880 --> 0:15:53.320
<v Speaker 2>And again some of that became there's not so much

0:15:53.320 --> 0:15:56.560
<v Speaker 2>in an economy of scale around developing eighteen holes or

0:15:56.560 --> 0:15:58.960
<v Speaker 2>thirty six holes like you'd think that there would be,

0:15:59.000 --> 0:16:03.160
<v Speaker 2>but there really aren't. But I will say that the

0:16:04.480 --> 0:16:07.400
<v Speaker 2>what's the phrase, the juice wasn't worth the squeeze in

0:16:07.480 --> 0:16:10.560
<v Speaker 2>terms of the amount of effort and infrastructure you have

0:16:10.600 --> 0:16:13.040
<v Speaker 2>to build for any golf facility for it to be

0:16:13.200 --> 0:16:19.320
<v Speaker 2>kind of effective, and to do that I think would

0:16:19.320 --> 0:16:21.600
<v Speaker 2>have it just couldn't have had the same impact I

0:16:21.640 --> 0:16:23.400
<v Speaker 2>think that we can have. So the idea of doing

0:16:23.400 --> 0:16:26.000
<v Speaker 2>a private club where you've got members that can come

0:16:26.040 --> 0:16:28.720
<v Speaker 2>from all over the country. You know, this national membership

0:16:28.720 --> 0:16:30.560
<v Speaker 2>model is popular for a lot of reasons, but for

0:16:30.640 --> 0:16:34.800
<v Speaker 2>us it was ideal because again, we have people that

0:16:34.840 --> 0:16:37.440
<v Speaker 2>we can we can provide this experience that are bought

0:16:37.440 --> 0:16:39.240
<v Speaker 2>in on this mission, that are willing to pay again

0:16:39.280 --> 0:16:41.640
<v Speaker 2>a not insignificant amount of money, but they're not going

0:16:41.680 --> 0:16:44.400
<v Speaker 2>to be there every day, and it allows us to

0:16:44.480 --> 0:16:48.080
<v Speaker 2>kind of build a club that is efficient, Like right

0:16:48.080 --> 0:16:50.560
<v Speaker 2>now we have a very small team will continue to

0:16:50.560 --> 0:16:52.840
<v Speaker 2>grow as we add the clubhouse and the lodge which

0:16:52.880 --> 0:16:55.720
<v Speaker 2>is both which you are under construction, but we're also

0:16:55.880 --> 0:16:57.440
<v Speaker 2>as a result of the kind of the path that

0:16:57.480 --> 0:17:00.640
<v Speaker 2>we took, we can now invest more heavily and more

0:17:00.720 --> 0:17:03.840
<v Speaker 2>quickly in our kids course, which we'll have you know,

0:17:03.960 --> 0:17:06.600
<v Speaker 2>public access certain days of the week, and we'll help

0:17:06.640 --> 0:17:09.240
<v Speaker 2>programming for our mission. You know. It allows us to

0:17:09.520 --> 0:17:12.240
<v Speaker 2>think about building a third course down the line, maybe

0:17:12.280 --> 0:17:15.200
<v Speaker 2>more soon, sooner than we had anticipated, which again we

0:17:15.240 --> 0:17:17.240
<v Speaker 2>can provide up public access or do charity events or

0:17:17.240 --> 0:17:21.399
<v Speaker 2>things like that. So it's a very complicated thing, but

0:17:21.520 --> 0:17:23.640
<v Speaker 2>in our mind we try to keep it as simple

0:17:23.640 --> 0:17:25.480
<v Speaker 2>as possible. And we realized that we can get a

0:17:25.480 --> 0:17:28.600
<v Speaker 2>bigger bank for our buck if we if we took

0:17:28.640 --> 0:17:31.760
<v Speaker 2>the route of a private club that wasn't you know,

0:17:31.920 --> 0:17:35.040
<v Speaker 2>twenty five minutes from Charleston or thirty minutes from Charlotte

0:17:35.119 --> 0:17:38.119
<v Speaker 2>or Atlanta, but kind of in a great place that

0:17:38.320 --> 0:17:41.200
<v Speaker 2>was maybe in the middle of nowhere, but two hours

0:17:41.520 --> 0:17:44.320
<v Speaker 2>to everywhere sort of thing. And that's what turned out

0:17:44.320 --> 0:17:45.640
<v Speaker 2>to be. I mean, if we had found the land

0:17:45.680 --> 0:17:47.840
<v Speaker 2>in central Georgia, we would have bought it, but it

0:17:47.920 --> 0:17:50.520
<v Speaker 2>happened to be in Akin, South Carolina, which was a great,

0:17:50.560 --> 0:17:51.000
<v Speaker 2>great thing.

0:17:52.160 --> 0:17:55.720
<v Speaker 1>If you're imagining where Old Barnwell might be ten or

0:17:55.720 --> 0:17:59.520
<v Speaker 1>twenty years from now in terms of fulfilling its mission

0:17:59.800 --> 0:18:03.840
<v Speaker 1>or having some kind of impact on the community or

0:18:03.880 --> 0:18:08.040
<v Speaker 1>the world. What exactly would the club be doing, what

0:18:08.080 --> 0:18:11.160
<v Speaker 1>would the programming be, and what would be the kind

0:18:11.200 --> 0:18:16.239
<v Speaker 1>of mechanisms of making change or kind of having a

0:18:16.280 --> 0:18:19.439
<v Speaker 1>positive impact in the world. What what would those mechanisms be.

0:18:20.240 --> 0:18:22.000
<v Speaker 2>Sure, So I think that I kind of look at

0:18:22.000 --> 0:18:24.640
<v Speaker 2>it in two ways. The first way is within our

0:18:24.680 --> 0:18:27.919
<v Speaker 2>own programming the outcomes that we're trying to drive. And

0:18:28.000 --> 0:18:29.840
<v Speaker 2>so we've been open, you know, our eighteen holes have

0:18:29.920 --> 0:18:32.800
<v Speaker 2>been open for nine months now, for almost nine months.

0:18:32.840 --> 0:18:35.879
<v Speaker 2>And so for example, our partnership with the Evan Scholars Foundation,

0:18:35.920 --> 0:18:39.439
<v Speaker 2>which is a youth caddy organization. You know, I was

0:18:39.480 --> 0:18:41.200
<v Speaker 2>thinking that we might have ten or twelve caddies when

0:18:41.200 --> 0:18:44.919
<v Speaker 2>we opened. We now have one hundred plus caddies. We

0:18:45.000 --> 0:18:47.400
<v Speaker 2>have one hundred and twenty. Who have you gotten three

0:18:47.440 --> 0:18:50.760
<v Speaker 2>or more loops that's produced you know, fifteen hundred loops

0:18:50.800 --> 0:18:54.240
<v Speaker 2>overall and probably two hundred grand in the like local

0:18:54.240 --> 0:18:57.560
<v Speaker 2>economy of kids, you know, like we to talk about, like,

0:18:57.920 --> 0:19:00.000
<v Speaker 2>you know, how much it costs to take a loop

0:19:00.000 --> 0:19:03.000
<v Speaker 2>plus you know, tips and then some of those opportunities.

0:19:03.359 --> 0:19:06.919
<v Speaker 2>So like we measure our programming in those ways, and

0:19:06.960 --> 0:19:09.200
<v Speaker 2>in five years, I would like to have not only

0:19:09.280 --> 0:19:11.080
<v Speaker 2>a large group of caddies, but a group of caddies

0:19:11.119 --> 0:19:12.280
<v Speaker 2>that are really good at what they do and we've

0:19:12.280 --> 0:19:14.920
<v Speaker 2>provided their ample training and we're giving them the right

0:19:14.960 --> 0:19:17.399
<v Speaker 2>connections to our members. And the same is true with

0:19:17.440 --> 0:19:20.320
<v Speaker 2>our partnership with you know, Vorhees, which is the local HBCU,

0:19:20.440 --> 0:19:23.880
<v Speaker 2>with the Anaka Foundation, and our aspiring female pros. So

0:19:23.920 --> 0:19:26.240
<v Speaker 2>in each of those cases, without going into a ton

0:19:26.280 --> 0:19:28.639
<v Speaker 2>of detail about them, we have these grand plans, right,

0:19:28.640 --> 0:19:30.920
<v Speaker 2>but really we want to start small and in five

0:19:30.960 --> 0:19:33.800
<v Speaker 2>ten years, if those relationships work out well, then we'd

0:19:33.800 --> 0:19:35.720
<v Speaker 2>like to expand those programs a little bit by a

0:19:35.720 --> 0:19:40.000
<v Speaker 2>little bit and maybe even add different mission partners along

0:19:40.040 --> 0:19:44.120
<v Speaker 2>the way, you know. And I think frankly, we've learned

0:19:44.160 --> 0:19:45.720
<v Speaker 2>a lot in some of the relationships that we've tried

0:19:45.720 --> 0:19:48.360
<v Speaker 2>to build and haven't worked, and so that next five

0:19:48.359 --> 0:19:50.880
<v Speaker 2>to ten years will be really important as we make

0:19:50.960 --> 0:19:53.199
<v Speaker 2>sure that again you know, get the most bang for

0:19:53.240 --> 0:19:55.280
<v Speaker 2>our buck and really kind of make an impact. But

0:19:55.320 --> 0:19:58.639
<v Speaker 2>more broadly, in five or ten years, what I would

0:19:58.720 --> 0:20:02.680
<v Speaker 2>love love to see is other clubs in the Southeast,

0:20:02.720 --> 0:20:05.080
<v Speaker 2>for example, where there's not really a culture of youth caddies,

0:20:06.080 --> 0:20:07.800
<v Speaker 2>they see this and they realize that not only is

0:20:07.840 --> 0:20:09.800
<v Speaker 2>this a service for their members, but it's a service

0:20:09.800 --> 0:20:11.960
<v Speaker 2>for the kids in their community. And it can be done,

0:20:12.119 --> 0:20:14.919
<v Speaker 2>you know, by partnering with Evan Scholars. It can be

0:20:14.920 --> 0:20:16.960
<v Speaker 2>done in a way that's really hands off, like they

0:20:17.040 --> 0:20:19.320
<v Speaker 2>do everything, they do all the work. Or if we

0:20:19.359 --> 0:20:23.840
<v Speaker 2>can have a program that supports for aspiring female pros

0:20:23.880 --> 0:20:27.200
<v Speaker 2>each year in Aiken, South Carolina, Like you can make

0:20:27.240 --> 0:20:30.800
<v Speaker 2>one work in Jacksonville, you can make one work in Scottsdale.

0:20:31.520 --> 0:20:34.720
<v Speaker 2>So that is all that to say. It'd be really

0:20:34.760 --> 0:20:36.879
<v Speaker 2>really great if what we've been able to do and

0:20:36.960 --> 0:20:38.719
<v Speaker 2>learn from our mistakes, and you know, if we can

0:20:38.760 --> 0:20:40.640
<v Speaker 2>transfer those to other clubs that are interested in doing

0:20:40.640 --> 0:20:42.800
<v Speaker 2>the same things, because none of the nothing that we're

0:20:42.800 --> 0:20:46.320
<v Speaker 2>doing is a new idea, not like nothing. They all

0:20:46.359 --> 0:20:48.560
<v Speaker 2>come from other places. A lot of these you know,

0:20:48.560 --> 0:20:50.080
<v Speaker 2>a lot of clubs are already doing these things. We

0:20:50.200 --> 0:20:53.399
<v Speaker 2>just have the benefit of we're like a laboratory. We

0:20:53.440 --> 0:20:56.560
<v Speaker 2>can build it from the ground up and hopefully we

0:20:56.600 --> 0:21:02.040
<v Speaker 2>can kind of again, provide some sort of framework to

0:21:02.680 --> 0:21:04.800
<v Speaker 2>export it to other clubs that are interested in doing

0:21:04.840 --> 0:21:05.720
<v Speaker 2>some of the same things.

0:21:06.280 --> 0:21:09.640
<v Speaker 1>Yeah, I mean, in building the club, you're being unusually

0:21:10.320 --> 0:21:14.960
<v Speaker 1>explicit and intentional about what your goals are with it.

0:21:15.320 --> 0:21:17.919
<v Speaker 1>And it seems like you might have recognized early in

0:21:17.960 --> 0:21:21.320
<v Speaker 1>your life that golf clubs are kind of these incredible

0:21:21.760 --> 0:21:26.720
<v Speaker 1>concentrations of power. On the one hand, like power and money.

0:21:27.520 --> 0:21:31.400
<v Speaker 1>Successful people often belong to golf clubs and they're all

0:21:31.400 --> 0:21:36.160
<v Speaker 1>in that same place, and presumably that can be harnessed

0:21:36.200 --> 0:21:38.720
<v Speaker 1>in some way. They're also passionate about what they're doing there, Right,

0:21:38.720 --> 0:21:41.600
<v Speaker 1>Golfers are passionate, and they spend a lot of time

0:21:42.080 --> 0:21:46.000
<v Speaker 1>with this activity at this club. And it appears to

0:21:46.040 --> 0:21:47.920
<v Speaker 1>me and I wonder if you see it this way,

0:21:48.400 --> 0:21:54.040
<v Speaker 1>that you're just trying to capture some of that energy

0:21:54.080 --> 0:21:58.600
<v Speaker 1>and power and push it to some ends that you

0:21:59.280 --> 0:22:00.520
<v Speaker 1>yourself for a passion about.

0:22:03.400 --> 0:22:05.879
<v Speaker 2>You know, I'm active. I'm on the board of the

0:22:05.920 --> 0:22:08.320
<v Speaker 2>First Tee here in Charleston, and what I love about

0:22:08.359 --> 0:22:11.120
<v Speaker 2>the First t is that it's basically like a trojan

0:22:11.160 --> 0:22:14.199
<v Speaker 2>horse for youth development. I mean, yes, golf is like

0:22:14.280 --> 0:22:16.880
<v Speaker 2>the idea behind it, but really it's not so much

0:22:16.880 --> 0:22:19.600
<v Speaker 2>about golf for the participants, and I think the same

0:22:19.680 --> 0:22:21.080
<v Speaker 2>is true for some of the things that we're doing,

0:22:21.160 --> 0:22:24.320
<v Speaker 2>Like our caddies, many of them have never step foot

0:22:24.359 --> 0:22:27.199
<v Speaker 2>on a golf course before, and they probably won't end

0:22:27.320 --> 0:22:29.640
<v Speaker 2>up playing much golf, but they're getting to meet members

0:22:29.680 --> 0:22:33.320
<v Speaker 2>who can really It sounds cliche or maybe sounds overblown,

0:22:33.359 --> 0:22:35.400
<v Speaker 2>but like, I think it's really true, like they can

0:22:35.480 --> 0:22:39.360
<v Speaker 2>change the trajectory of an individual's life. And the same

0:22:39.440 --> 0:22:41.439
<v Speaker 2>is true with some of our other mission partners. And

0:22:41.480 --> 0:22:46.720
<v Speaker 2>so I think that selfishly, like I'm having the absolute

0:22:46.800 --> 0:22:50.560
<v Speaker 2>time of my life doing this, and I love golf

0:22:50.600 --> 0:22:53.000
<v Speaker 2>and I love what it can provide. And so there's

0:22:53.000 --> 0:22:55.720
<v Speaker 2>that component like I like, this is not I am not,

0:22:56.000 --> 0:22:58.600
<v Speaker 2>Like we are not Mother Teresa doing something for the

0:22:58.600 --> 0:23:00.720
<v Speaker 2>goodness of others out of the goodness of our hearts.

0:23:00.720 --> 0:23:02.199
<v Speaker 2>We're having so much fun and we get to be

0:23:02.200 --> 0:23:04.160
<v Speaker 2>a part of something like who wouldn't want to work

0:23:04.200 --> 0:23:06.320
<v Speaker 2>with Brian Schneider and Blake Conant and see the drawings

0:23:06.320 --> 0:23:10.320
<v Speaker 2>they come up with and walk land with them. But yeah,

0:23:10.320 --> 0:23:12.040
<v Speaker 2>I mean I think that this is a great way

0:23:12.080 --> 0:23:15.480
<v Speaker 2>to harness. Again, what I think every great golf club

0:23:15.560 --> 0:23:18.920
<v Speaker 2>has and just putting it to good use. And again,

0:23:19.040 --> 0:23:22.080
<v Speaker 2>I think a lot of when I started this process,

0:23:22.240 --> 0:23:25.320
<v Speaker 2>I think I came into it really of the opinion

0:23:25.640 --> 0:23:29.280
<v Speaker 2>and I think incorrectly that all these golf clubs are

0:23:29.280 --> 0:23:31.719
<v Speaker 2>like so traditional and it's all this and that, and

0:23:31.760 --> 0:23:34.600
<v Speaker 2>like they have no interest in, you know, doing a

0:23:34.640 --> 0:23:36.840
<v Speaker 2>lot of the things that you know, we talk about doing.

0:23:36.840 --> 0:23:38.960
<v Speaker 2>And then as you get to know people within the industry,

0:23:39.040 --> 0:23:41.760
<v Speaker 2>you realize that some of the most traditional, you know,

0:23:42.000 --> 0:23:44.480
<v Speaker 2>the thing the places that people think of as the stodgy,

0:23:44.640 --> 0:23:49.080
<v Speaker 2>you know, backwaters of you know, nineteen twenties, you know,

0:23:49.160 --> 0:23:52.120
<v Speaker 2>access like they're doing some of the most impressive work.

0:23:52.160 --> 0:23:54.560
<v Speaker 2>I mean, I think like august National, I think is

0:23:54.600 --> 0:23:57.600
<v Speaker 2>a great example of that. You know, they've got their

0:23:57.600 --> 0:24:00.880
<v Speaker 2>own history, and I think they recogniz that and they

0:24:01.000 --> 0:24:03.840
<v Speaker 2>have done more in the last twenty five years than

0:24:03.840 --> 0:24:06.280
<v Speaker 2>I think. I really think that any other golf organization

0:24:06.800 --> 0:24:09.520
<v Speaker 2>to truly grow the game. Like when we talk about

0:24:09.560 --> 0:24:11.639
<v Speaker 2>drive chip and put, when you talk about the Women's

0:24:11.640 --> 0:24:14.359
<v Speaker 2>Amateur to say nothing of they don't ask for credit,

0:24:14.359 --> 0:24:16.040
<v Speaker 2>but the amount of money that they invest in the

0:24:16.040 --> 0:24:19.560
<v Speaker 2>community in Augusta, whether that's with the United Way or

0:24:19.600 --> 0:24:23.040
<v Speaker 2>other organizations. It's absolutely incredible, and they're not asking for

0:24:23.119 --> 0:24:25.440
<v Speaker 2>any credit on those things. Like you know, we talk

0:24:25.440 --> 0:24:28.040
<v Speaker 2>about the patch, which is a really exciting thing that

0:24:28.040 --> 0:24:31.000
<v Speaker 2>they're doing, but there's so much beyond the surface, and

0:24:31.040 --> 0:24:33.520
<v Speaker 2>so to me, you know, shame on me. I think

0:24:33.600 --> 0:24:35.280
<v Speaker 2>coming into this, I would have thought that they were,

0:24:35.960 --> 0:24:37.840
<v Speaker 2>you know, a lot of what's wrong with private golf,

0:24:38.720 --> 0:24:41.640
<v Speaker 2>and now I realized that they are. Probably they're they're

0:24:41.680 --> 0:24:43.520
<v Speaker 2>the best example of what golf can do to make

0:24:43.560 --> 0:24:44.680
<v Speaker 2>an impact on a community.

0:24:45.480 --> 0:24:47.800
<v Speaker 1>The patch project that you just referred to, by the way,

0:24:48.080 --> 0:24:53.280
<v Speaker 1>is for Augusta municipal golf course, where Augusta National is

0:24:53.320 --> 0:24:57.280
<v Speaker 1>partnering with the First Tea and a local community college.

0:24:57.320 --> 0:25:00.800
<v Speaker 1>I believe too. Yeah, I guess a tech right to

0:25:01.240 --> 0:25:05.480
<v Speaker 1>renovate the patch, and they've hired Tom Fazio and Bowwelling

0:25:05.520 --> 0:25:07.840
<v Speaker 1>to carry out that work. That's certainly a story that

0:25:07.960 --> 0:25:11.000
<v Speaker 1>that we'll be following in fried Egg. But in any case,

0:25:11.320 --> 0:25:13.639
<v Speaker 1>I want to get into a bit more of the

0:25:13.760 --> 0:25:17.000
<v Speaker 1>nuts and bolts of building this club. Now that we've

0:25:17.080 --> 0:25:19.080
<v Speaker 1>kind of talked about it on a on a high

0:25:19.200 --> 0:25:24.359
<v Speaker 1>level philosophical kind of way, let's let's get into how

0:25:24.400 --> 0:25:27.840
<v Speaker 1>this actually happened, how you how you pulled it off right,

0:25:27.920 --> 0:25:29.960
<v Speaker 1>or how you're continuing to pull it off, because it's

0:25:29.960 --> 0:25:37.640
<v Speaker 1>obviously ago. What came first. Hiring an architect or finding

0:25:37.640 --> 0:25:38.600
<v Speaker 1>the piece of land.

0:25:40.280 --> 0:25:45.439
<v Speaker 2>They happened simultaneously. And so I started looking online. So

0:25:45.480 --> 0:25:49.240
<v Speaker 2>I have you know, I still subscribe to this map

0:25:49.560 --> 0:25:53.960
<v Speaker 2>application mobile app where you can. I mean, it's pretty

0:25:53.960 --> 0:25:56.040
<v Speaker 2>simple stuff. I'm sure a lot of real estate agents

0:25:56.080 --> 0:25:59.280
<v Speaker 2>have this. But I could see parcels, the size of

0:25:59.280 --> 0:26:03.000
<v Speaker 2>the parcels, the soil types with some degree of accuracy,

0:26:03.119 --> 0:26:06.439
<v Speaker 2>the topography, all of that stuff. And so, you know,

0:26:06.480 --> 0:26:09.119
<v Speaker 2>without really saying anything to Sarah as we were kind

0:26:09.119 --> 0:26:10.800
<v Speaker 2>of talking about these things, I couldn't help myself, Like,

0:26:10.800 --> 0:26:13.240
<v Speaker 2>I started to look at land. And then at the

0:26:13.280 --> 0:26:15.440
<v Speaker 2>same time she said, okay, well be the first step,

0:26:15.440 --> 0:26:17.639
<v Speaker 2>and I said, identifying a good piece of property. And

0:26:17.640 --> 0:26:19.640
<v Speaker 2>then I realized to do that. You know, I can

0:26:19.640 --> 0:26:22.480
<v Speaker 2>look online as long as I want, but really I

0:26:22.520 --> 0:26:26.120
<v Speaker 2>needed somebody like Brian and Blake, Brian Schneider and Blake

0:26:26.160 --> 0:26:29.040
<v Speaker 2>Conan to actually be the judges of what was good land.

0:26:29.080 --> 0:26:31.640
<v Speaker 2>And sure enough, you know, so I met with them

0:26:31.680 --> 0:26:34.320
<v Speaker 2>and it was very informal. We did not have any contract.

0:26:34.840 --> 0:26:39.159
<v Speaker 2>It was handshakes. Brian happened to live on Daniel Allend

0:26:39.160 --> 0:26:44.320
<v Speaker 2>here in Charleston, and so we met and you know,

0:26:44.480 --> 0:26:46.359
<v Speaker 2>they said, sure, we'll come and look at properties with you,

0:26:46.480 --> 0:26:48.080
<v Speaker 2>and you know, kind of take it from there. And

0:26:48.080 --> 0:26:49.800
<v Speaker 2>I think from their perspective it was probably a good

0:26:50.080 --> 0:26:53.320
<v Speaker 2>business development tactic, even though, and I think I told

0:26:53.320 --> 0:26:57.840
<v Speaker 2>this pretty early on, like they were who I wanted anyway, Like,

0:26:58.080 --> 0:27:01.680
<v Speaker 2>you know, having read some Brian's essays, having listened to

0:27:01.800 --> 0:27:06.000
<v Speaker 2>him and Blake, talked to you and Andy, you know,

0:27:06.040 --> 0:27:08.520
<v Speaker 2>it was clear to me that they were at the

0:27:08.520 --> 0:27:12.879
<v Speaker 2>top of the list for me. So basically, after that conversation,

0:27:13.080 --> 0:27:15.080
<v Speaker 2>if I found a piece of property that I thought

0:27:15.119 --> 0:27:17.320
<v Speaker 2>was good, I would go visit it. If I thought

0:27:17.320 --> 0:27:20.080
<v Speaker 2>it was good enough to warrant, you know, telling them

0:27:20.119 --> 0:27:21.880
<v Speaker 2>about it, I would and then they would come down,

0:27:21.880 --> 0:27:23.760
<v Speaker 2>and you know, I jerk around about this, but like

0:27:23.800 --> 0:27:25.200
<v Speaker 2>they would come down, they tell me why I was

0:27:25.200 --> 0:27:27.399
<v Speaker 2>an idiot, and I would go back to looking for

0:27:27.440 --> 0:27:29.919
<v Speaker 2>a new piece of property. And over time I kind

0:27:29.920 --> 0:27:31.560
<v Speaker 2>of learned what it was that they were looking for

0:27:31.680 --> 0:27:35.959
<v Speaker 2>that goes beyond just like sandy soil and you know,

0:27:36.119 --> 0:27:40.600
<v Speaker 2>land movements, it's more than that. And so you know,

0:27:40.600 --> 0:27:44.400
<v Speaker 2>it took about, I would guess, eighteen months to find

0:27:44.400 --> 0:27:47.520
<v Speaker 2>the piece of property that we did, and I remember

0:27:47.560 --> 0:27:50.000
<v Speaker 2>Brian came down and it was not a great The

0:27:50.080 --> 0:27:52.280
<v Speaker 2>shape of the parcel originally was not great. It was

0:27:52.320 --> 0:27:55.320
<v Speaker 2>originally four hundred and forty four acres and it would

0:27:55.359 --> 0:27:57.359
<v Speaker 2>have been tough to route because it kind of came

0:27:57.440 --> 0:28:00.320
<v Speaker 2>together a couple of pinch points. And Brian, you know,

0:28:00.320 --> 0:28:02.320
<v Speaker 2>as we're walking around and said, I don't care, get it,

0:28:02.400 --> 0:28:05.840
<v Speaker 2>we'll figure it out. And sure enough, you know, they

0:28:05.960 --> 0:28:08.439
<v Speaker 2>almost immediately started routing golf holes on land that we

0:28:08.440 --> 0:28:11.080
<v Speaker 2>didn't known, and so we kind of had to go

0:28:11.119 --> 0:28:14.440
<v Speaker 2>from there. But yeah, it really started with both kind

0:28:14.440 --> 0:28:16.120
<v Speaker 2>of looking for land and hiring Brian and Blake.

0:28:16.720 --> 0:28:19.760
<v Speaker 1>Why Brian and Blake at the time, they didn't have

0:28:20.119 --> 0:28:25.639
<v Speaker 1>any original regulation eighteen hole designs to their name, correct,

0:28:25.720 --> 0:28:28.199
<v Speaker 1>and so you know, a lot of developers might might

0:28:28.240 --> 0:28:31.800
<v Speaker 1>see this as a risk. Obviously, I knew that they

0:28:31.800 --> 0:28:34.359
<v Speaker 1>were a great choice, you know, you know, people who

0:28:34.440 --> 0:28:37.640
<v Speaker 1>are who are really into golf architecture knew that these

0:28:37.640 --> 0:28:40.480
<v Speaker 1>guys should be at the top of any list. But

0:28:41.200 --> 0:28:43.560
<v Speaker 1>why was it that you went with them and were

0:28:43.560 --> 0:28:47.120
<v Speaker 1>willing to kind of take what many people would interpret

0:28:47.200 --> 0:28:48.040
<v Speaker 1>as a risk with them.

0:28:48.920 --> 0:28:53.120
<v Speaker 2>So again, because we're in this really unique and fortune position,

0:28:53.640 --> 0:28:57.240
<v Speaker 2>we could take the long approach. We were not talking internally,

0:28:57.320 --> 0:28:59.360
<v Speaker 2>like my wife and I about like a short term

0:29:00.160 --> 0:29:03.320
<v Speaker 2>profitable business plan. We were talking about something a little

0:29:03.360 --> 0:29:08.080
<v Speaker 2>bit different. And so to me, you know, there's obviously

0:29:08.160 --> 0:29:11.240
<v Speaker 2>a ton of value in the name associated with you know,

0:29:11.280 --> 0:29:12.960
<v Speaker 2>like back in the day, I mean, you know, having

0:29:13.000 --> 0:29:15.760
<v Speaker 2>grown up when like the Tom Fazio real estate development

0:29:15.800 --> 0:29:18.040
<v Speaker 2>was like such a bit. I mean, that's that's what

0:29:18.480 --> 0:29:20.520
<v Speaker 2>That's how you make money, right, you sell real estate

0:29:20.560 --> 0:29:24.320
<v Speaker 2>connected to a brand name. But I think that we

0:29:24.320 --> 0:29:27.800
<v Speaker 2>didn't want that. We wanted a really fun and interesting

0:29:28.840 --> 0:29:32.440
<v Speaker 2>golf course. And you know, I've told Brian and Blake this,

0:29:32.480 --> 0:29:34.520
<v Speaker 2>But originally so my idea was that I wanted to

0:29:34.520 --> 0:29:37.200
<v Speaker 2>build thirty six holes, and the first course I wanted Brian,

0:29:37.240 --> 0:29:38.880
<v Speaker 2>and the second course I wanted Blake. But it turns

0:29:38.880 --> 0:29:41.160
<v Speaker 2>out that I was I reached out to Blake via

0:29:41.200 --> 0:29:44.880
<v Speaker 2>Golf Club atlass before I met Brian, and then the

0:29:44.880 --> 0:29:46.720
<v Speaker 2>first thing he said was, oh, well, if you're in Charleston,

0:29:46.720 --> 0:29:48.440
<v Speaker 2>you should meet Brian. So I was like, okay, perfect.

0:29:49.600 --> 0:29:51.960
<v Speaker 2>And then they you know, having worked together at Hollywood,

0:29:51.960 --> 0:29:55.960
<v Speaker 2>Atlantic and other places, you know, I give him a

0:29:55.960 --> 0:29:58.560
<v Speaker 2>ton of credit. They asked if they could work together

0:29:58.800 --> 0:30:02.560
<v Speaker 2>on it and so and I you know, so that

0:30:02.680 --> 0:30:04.480
<v Speaker 2>was for the first course, and then Brian is the one,

0:30:04.560 --> 0:30:07.520
<v Speaker 2>Brian and Blake. But Brian came to me and said, hey,

0:30:07.520 --> 0:30:09.360
<v Speaker 2>before we get to the next eighteen, what about doing

0:30:09.360 --> 0:30:10.720
<v Speaker 2>a kid's course? And I was like, well, what's a

0:30:10.800 --> 0:30:12.760
<v Speaker 2>kid's course? And so he told me all about that,

0:30:12.880 --> 0:30:16.520
<v Speaker 2>and you know how they have these places in Scotland

0:30:16.520 --> 0:30:20.920
<v Speaker 2>that are truly for the kids. So like, at some

0:30:20.960 --> 0:30:23.080
<v Speaker 2>point it became clear that Brian and Blake were not

0:30:23.120 --> 0:30:24.560
<v Speaker 2>just hired for the first one, they were going to

0:30:24.560 --> 0:30:28.400
<v Speaker 2>do everything on the property. And I think that what

0:30:28.520 --> 0:30:32.880
<v Speaker 2>began is just you know, me being a how would

0:30:32.880 --> 0:30:37.720
<v Speaker 2>I say, a very amateur you know, golf course architecture nerd,

0:30:38.680 --> 0:30:41.840
<v Speaker 2>and having read the books and listened to the interviews,

0:30:42.200 --> 0:30:44.640
<v Speaker 2>like their philosophy just seemed to jove and plus I

0:30:44.720 --> 0:30:47.040
<v Speaker 2>think the biggest thing for me was I just wanted

0:30:47.040 --> 0:30:49.480
<v Speaker 2>to create something that was unique. And if you look

0:30:49.520 --> 0:30:53.280
<v Speaker 2>at the greens that you know, Brian's famous for those

0:30:53.320 --> 0:30:56.000
<v Speaker 2>are really unique greens. And then when you know, Blake

0:30:56.040 --> 0:30:58.800
<v Speaker 2>on your podcast talked about I mean, you talked about

0:30:58.800 --> 0:31:00.760
<v Speaker 2>a lot of things, but the sense of play, and

0:31:01.720 --> 0:31:03.640
<v Speaker 2>you know, we wanted to be a good steward within

0:31:03.680 --> 0:31:06.320
<v Speaker 2>the community, then we better be of the community. And

0:31:06.400 --> 0:31:11.040
<v Speaker 2>so you know, to have those kind of philosophies come

0:31:11.080 --> 0:31:14.240
<v Speaker 2>together was really like it's perfect. And so to me,

0:31:14.280 --> 0:31:16.320
<v Speaker 2>I didn't worry about the long term value because I

0:31:16.400 --> 0:31:18.240
<v Speaker 2>knew that there was going to be a market of

0:31:18.360 --> 0:31:20.960
<v Speaker 2>nerds like you know, you and me that would love

0:31:21.000 --> 0:31:24.280
<v Speaker 2>to see a course by Brian and Blake, and the

0:31:24.320 --> 0:31:25.720
<v Speaker 2>rest of the world would figure it out sooner or

0:31:25.800 --> 0:31:28.080
<v Speaker 2>later if they did what I thought they would be

0:31:28.120 --> 0:31:30.239
<v Speaker 2>able to do, which is what has been greatfully, very

0:31:30.400 --> 0:31:30.959
<v Speaker 2>very true.

0:31:35.320 --> 0:31:37.400
<v Speaker 1>All right, let's take a quick break here to talk

0:31:37.480 --> 0:31:41.640
<v Speaker 1>about USGA memberships. For more than one hundred and twenty

0:31:41.640 --> 0:31:44.680
<v Speaker 1>five years, the USGA has been working to ensure that

0:31:44.840 --> 0:31:48.440
<v Speaker 1>golf has a strong future, and for almost fifty years,

0:31:48.800 --> 0:31:51.440
<v Speaker 1>USGA members have given back to the game they love

0:31:51.960 --> 0:31:55.920
<v Speaker 1>by supporting programs and initiatives that affect every aspect of

0:31:55.960 --> 0:32:00.920
<v Speaker 1>the game, including junior golf. Environmental sustainability, the history of

0:32:00.960 --> 0:32:04.640
<v Speaker 1>the game, and some of the biggest championships in the sport.

0:32:04.840 --> 0:32:07.240
<v Speaker 1>On top of making a difference to the future of golf,

0:32:07.720 --> 0:32:11.160
<v Speaker 1>USGA members also get a number of great benefits, including

0:32:11.280 --> 0:32:14.720
<v Speaker 1>a US Open or US Women's Open member hat, a

0:32:14.760 --> 0:32:19.840
<v Speaker 1>personalized member bag tag, a subscription to USGA's Golf Journal,

0:32:20.240 --> 0:32:23.040
<v Speaker 1>and much more. You two can give back to golf

0:32:23.080 --> 0:32:27.120
<v Speaker 1>and get back some awesome benefits by visiting USGA dot

0:32:27.240 --> 0:32:33.840
<v Speaker 1>org slash fried Egg and becoming a USGA member today.

0:32:35.960 --> 0:32:40.600
<v Speaker 1>You know, involving Brian and Blake in the site selection

0:32:40.800 --> 0:32:47.760
<v Speaker 1>process was a very smart decision and also an unusual one.

0:32:47.840 --> 0:32:53.000
<v Speaker 1>Maybe in golf development. Maybe it's maybe it's less unusual now,

0:32:53.160 --> 0:32:57.160
<v Speaker 1>but usually when architects come into a project, the piece

0:32:57.200 --> 0:32:59.360
<v Speaker 1>of land is selected and they just kind of work

0:32:59.400 --> 0:33:03.720
<v Speaker 1>with it. And it sounds like Brian and or Blake

0:33:04.200 --> 0:33:08.000
<v Speaker 1>went with you to view a few different sites and

0:33:08.240 --> 0:33:11.120
<v Speaker 1>were able to tell you one that you might have

0:33:11.200 --> 0:33:16.280
<v Speaker 1>thought was really looking good actually wasn't suitable for what

0:33:16.320 --> 0:33:19.880
<v Speaker 1>you wanted to do. So I'm curious about what you

0:33:20.040 --> 0:33:23.280
<v Speaker 1>learned in that process. Were there any kind of big

0:33:23.320 --> 0:33:27.080
<v Speaker 1>surprises or revelations that came up for you when you

0:33:27.120 --> 0:33:28.920
<v Speaker 1>were looking at a piece of land and you thought

0:33:28.960 --> 0:33:31.520
<v Speaker 1>it looked great, but Brian came over and said, actually

0:33:31.560 --> 0:33:34.360
<v Speaker 1>that doesn't work for reasons X, Y, and Z. What

0:33:34.480 --> 0:33:35.720
<v Speaker 1>did you learn in that process?

0:33:36.240 --> 0:33:38.840
<v Speaker 2>I learned a lot, I think, And my guess is

0:33:39.240 --> 0:33:40.920
<v Speaker 2>I've only worked with Brian and Blake, so I'm sure

0:33:40.920 --> 0:33:43.400
<v Speaker 2>that it's different in each case. And my guess is

0:33:43.440 --> 0:33:46.360
<v Speaker 2>that you know they're in a unique position given their

0:33:47.000 --> 0:33:49.000
<v Speaker 2>the work that they continue to do with Renaissance golf

0:33:49.040 --> 0:33:52.760
<v Speaker 2>design on their own and alongside Tom Doak, that you

0:33:52.800 --> 0:33:54.760
<v Speaker 2>know they've seen some really good sights and they've also

0:33:54.760 --> 0:33:56.880
<v Speaker 2>worked on sites that are not great, but they're not

0:33:56.920 --> 0:33:59.479
<v Speaker 2>in a position where they feel like they need to know.

0:33:59.640 --> 0:34:02.160
<v Speaker 2>They were very honest about what was good and what wasn't.

0:34:02.200 --> 0:34:04.440
<v Speaker 2>They weren't like angling for the job in a way

0:34:04.480 --> 0:34:07.000
<v Speaker 2>that I think some understandably as somebody who comes from sales,

0:34:07.080 --> 0:34:08.879
<v Speaker 2>like I get it, like if I want a job,

0:34:08.920 --> 0:34:11.120
<v Speaker 2>like I'm gonna tell yeah, this this land looks great,

0:34:11.160 --> 0:34:14.440
<v Speaker 2>let's let's do it. But the first piece of property

0:34:14.440 --> 0:34:16.560
<v Speaker 2>that I brought them down to, I had spent like

0:34:16.719 --> 0:34:18.840
<v Speaker 2>four or five days on my own just walking around

0:34:19.520 --> 0:34:21.680
<v Speaker 2>and it was a bit It was like five hundred acres.

0:34:21.840 --> 0:34:24.480
<v Speaker 2>It had a lake at the bottom. There was some

0:34:24.520 --> 0:34:26.880
<v Speaker 2>swampy areas and wetlands that we probably wouldn't have, you know,

0:34:26.880 --> 0:34:29.200
<v Speaker 2>couldn't have touched. But there was some land movement. Was

0:34:29.320 --> 0:34:34.040
<v Speaker 2>very sandy. And when they visited, they actually showed up

0:34:34.080 --> 0:34:36.840
<v Speaker 2>maybe three hours before I showed up that day, and

0:34:36.880 --> 0:34:39.200
<v Speaker 2>by the time I was walking towards them, they were

0:34:39.239 --> 0:34:40.920
<v Speaker 2>walking up and like you could tell, like they were

0:34:40.960 --> 0:34:43.840
<v Speaker 2>just shaking their heads, like yeah, you know. And I

0:34:43.840 --> 0:34:45.480
<v Speaker 2>think the way that they described it was they could

0:34:45.480 --> 0:34:47.960
<v Speaker 2>build a good golf course there, but they couldn't build

0:34:47.960 --> 0:34:51.600
<v Speaker 2>a great one. And their rationale was a few things. One,

0:34:52.040 --> 0:34:55.640
<v Speaker 2>so some of it was like just completely logistical, common

0:34:55.680 --> 0:34:58.440
<v Speaker 2>sense stuff that I wasn't thinking of. One, you know,

0:34:58.480 --> 0:35:02.640
<v Speaker 2>that property owned eight of the shoreline of that you know,

0:35:02.880 --> 0:35:05.359
<v Speaker 2>fifteen acre lake at the bottom of the property, but

0:35:05.360 --> 0:35:07.040
<v Speaker 2>it didn't know on the other twenty percent, and that's

0:35:07.040 --> 0:35:11.879
<v Speaker 2>an issue. Two the land there was some good land

0:35:11.960 --> 0:35:16.160
<v Speaker 2>movement and probably sixty to seventy five feet of elevation change.

0:35:16.480 --> 0:35:19.239
<v Speaker 2>It was almost all in one direction going down to

0:35:19.280 --> 0:35:22.799
<v Speaker 2>that lake, and you know, you want it doesn't matter

0:35:22.800 --> 0:35:25.600
<v Speaker 2>if you've got five feet or one hundred feet for

0:35:25.719 --> 0:35:27.920
<v Speaker 2>playing to go up and down, and you know the

0:35:27.920 --> 0:35:29.680
<v Speaker 2>way that they would want to round it. They needed

0:35:29.719 --> 0:35:32.840
<v Speaker 2>something more than that, something more diverse than that. The

0:35:32.880 --> 0:35:36.360
<v Speaker 2>other thing is, which I thought was really surprising, but

0:35:36.960 --> 0:35:39.239
<v Speaker 2>you know, they, I guess in blake In, particularly given

0:35:39.280 --> 0:35:42.239
<v Speaker 2>as fine er background, they think of golf courses in

0:35:42.239 --> 0:35:46.480
<v Speaker 2>this like narrative sense, and so they wanted different environments

0:35:46.520 --> 0:35:49.200
<v Speaker 2>to work within throughout the course. And so what ended

0:35:49.280 --> 0:35:51.680
<v Speaker 2>up happening at Old Barnwall is we've got, you know,

0:35:51.680 --> 0:35:53.319
<v Speaker 2>a bunch of holes that kind of play in and

0:35:53.360 --> 0:35:56.080
<v Speaker 2>around a central valley with no trees, and then a

0:35:56.080 --> 0:35:59.239
<v Speaker 2>few holes that wind through you know, mature pines, and

0:35:59.239 --> 0:36:00.640
<v Speaker 2>then a couple of hole that are on the edge

0:36:00.640 --> 0:36:02.879
<v Speaker 2>of the property that are almost in and I guess

0:36:02.880 --> 0:36:04.719
<v Speaker 2>we've lost a little bit of the original look but

0:36:05.040 --> 0:36:08.399
<v Speaker 2>like prairie and so you know, that's not the only

0:36:08.440 --> 0:36:10.799
<v Speaker 2>thing that dictates the narrative of the routing for them,

0:36:10.800 --> 0:36:12.759
<v Speaker 2>but it's part of it. And so that was a

0:36:12.800 --> 0:36:15.680
<v Speaker 2>really that first property where they kind of walk me

0:36:15.680 --> 0:36:18.279
<v Speaker 2>through all that stuff was really enlightening. The other thing

0:36:18.320 --> 0:36:20.680
<v Speaker 2>I will say is that one of the reasons I

0:36:20.719 --> 0:36:22.719
<v Speaker 2>thought that that property was really good is because there

0:36:22.760 --> 0:36:25.440
<v Speaker 2>were very few trees and so I could see the

0:36:25.480 --> 0:36:27.960
<v Speaker 2>land movement. They can see the land movement when it's

0:36:27.960 --> 0:36:30.840
<v Speaker 2>covered in trees. You know, it's not just looking at

0:36:30.560 --> 0:36:33.560
<v Speaker 2>the topo maps, because those are pretty accurate, but they're

0:36:33.600 --> 0:36:35.839
<v Speaker 2>not always accurate. But more than that, like they can

0:36:35.920 --> 0:36:39.520
<v Speaker 2>they can really like the valley. There's a sixty five

0:36:39.520 --> 0:36:42.040
<v Speaker 2>foot drop in the valley at Old Barnwell where we

0:36:42.160 --> 0:36:45.320
<v Speaker 2>did end up building the course, and that was covered

0:36:45.320 --> 0:36:47.279
<v Speaker 2>in like ten to twelve year old pines, so not

0:36:47.320 --> 0:36:50.160
<v Speaker 2>tall pines, but it was covered and it looked mate.

0:36:50.200 --> 0:36:52.279
<v Speaker 2>I mean for me, I would have guessed it was

0:36:52.280 --> 0:36:54.880
<v Speaker 2>like a twenty or twenty five foot valley and it

0:36:55.000 --> 0:36:57.600
<v Speaker 2>was huge, and they knew that and they saw the

0:36:57.760 --> 0:36:59.840
<v Speaker 2>I mean I remember the second time we were on

0:37:01.000 --> 0:37:04.280
<v Speaker 2>Brian and Blake took me probably about twenty five yards

0:37:04.320 --> 0:37:07.480
<v Speaker 2>from the first tee and said, looking out into the trees,

0:37:07.680 --> 0:37:10.000
<v Speaker 2>like this is going to be your clubhouse, Like this

0:37:10.040 --> 0:37:12.600
<v Speaker 2>is where you're going to see everything. And sure enough,

0:37:12.600 --> 0:37:14.919
<v Speaker 2>and it's probably one hundred and fifty feet away from

0:37:14.960 --> 0:37:17.640
<v Speaker 2>where that you know porch is going to be. It's

0:37:17.680 --> 0:37:20.440
<v Speaker 2>just incredible. So they just have the ability that I

0:37:20.600 --> 0:37:24.719
<v Speaker 2>a visual the vision that I just don't have. So

0:37:24.800 --> 0:37:27.799
<v Speaker 2>that's another component is understanding that no matter what I see,

0:37:27.840 --> 0:37:28.760
<v Speaker 2>they see something different.

0:37:29.360 --> 0:37:33.680
<v Speaker 1>So aside from that view from the clubhouse position on

0:37:33.760 --> 0:37:37.480
<v Speaker 1>the current piece of land, and aside from the narrative

0:37:37.520 --> 0:37:40.440
<v Speaker 1>consideration of there are different sections of this property that

0:37:40.520 --> 0:37:45.160
<v Speaker 1>are routing, can explore what to them was good about

0:37:45.200 --> 0:37:47.480
<v Speaker 1>the site that you ended up choosing.

0:37:48.360 --> 0:37:51.080
<v Speaker 2>So you know, they talked was there's certainly some sand

0:37:51.320 --> 0:37:53.759
<v Speaker 2>and I think Brian's talked about this. You know when

0:37:53.760 --> 0:37:56.560
<v Speaker 2>you look at Sand Valley, like that's sand, that's sandy soil.

0:37:57.040 --> 0:37:59.960
<v Speaker 2>Aiken's got you know, a lot of sandy soil, but

0:38:00.040 --> 0:38:04.120
<v Speaker 2>it's also got play. And so they and seeing the

0:38:04.160 --> 0:38:07.640
<v Speaker 2>different pieces of property, you know, we could do again,

0:38:07.680 --> 0:38:09.400
<v Speaker 2>we can do soil testing and all that stuff, but

0:38:09.400 --> 0:38:11.840
<v Speaker 2>you can get a pretty good sense of Okay, this

0:38:11.920 --> 0:38:14.600
<v Speaker 2>is really sandy here and this part isn't so sandy,

0:38:14.600 --> 0:38:16.040
<v Speaker 2>but can we work around this or like you know,

0:38:16.080 --> 0:38:21.320
<v Speaker 2>so they take those things into consideration. Certainly, I think

0:38:22.160 --> 0:38:24.719
<v Speaker 2>certainly the size of the parcel is really important, and

0:38:24.760 --> 0:38:27.400
<v Speaker 2>so you know, I was looking at anything over four

0:38:27.520 --> 0:38:30.840
<v Speaker 2>hundred yards or four hundred acres, and again that original

0:38:30.840 --> 0:38:35.080
<v Speaker 2>parcel was four hundred and forty sum acres. And you know,

0:38:35.360 --> 0:38:38.440
<v Speaker 2>they were pretty explicit that like this is great, get it,

0:38:38.760 --> 0:38:41.520
<v Speaker 2>but also you're going to need more. And so they

0:38:42.200 --> 0:38:44.280
<v Speaker 2>we were trapesing through the land that we weren't buying.

0:38:45.160 --> 0:38:47.160
<v Speaker 2>You know, we were reaching out to neighbors and asking

0:38:47.200 --> 0:38:50.400
<v Speaker 2>if we could just take a look. And that also

0:38:50.480 --> 0:38:53.440
<v Speaker 2>is really interesting because you know, they're thinking about the

0:38:53.440 --> 0:38:56.359
<v Speaker 2>eighteen holes certainly, but they're also thinking much farther down

0:38:56.400 --> 0:38:59.400
<v Speaker 2>the line in terms of infrastructure, in terms of you know,

0:38:59.440 --> 0:39:02.239
<v Speaker 2>we're just a part like you know, what does the

0:39:02.360 --> 0:39:05.080
<v Speaker 2>entrance road look like? You know, here in Charleston, we

0:39:05.160 --> 0:39:08.040
<v Speaker 2>joke around the like Yamen's Hall is a good example

0:39:08.040 --> 0:39:10.640
<v Speaker 2>of this, like the longer the entrance and the smaller

0:39:10.680 --> 0:39:12.680
<v Speaker 2>the sign outside, the better the club is going to be.

0:39:13.320 --> 0:39:16.719
<v Speaker 2>And I'm not joking. So like the front, I don't know,

0:39:16.760 --> 0:39:19.360
<v Speaker 2>one hundred acres maybe nine hundred, maybe seventy five acres

0:39:19.400 --> 0:39:22.320
<v Speaker 2>of our property that front's Andrew Circle. The street that

0:39:22.360 --> 0:39:25.719
<v Speaker 2>we're on is pretty flat, and they like that. They

0:39:25.800 --> 0:39:27.440
<v Speaker 2>liked that you could kind of come in and then

0:39:27.440 --> 0:39:31.000
<v Speaker 2>there's this big reveal so that's unrelated to the routing.

0:39:31.000 --> 0:39:32.759
<v Speaker 2>That has everything to do with the infrastructure and kind

0:39:32.760 --> 0:39:34.840
<v Speaker 2>of the overall property. And again I give them a

0:39:34.840 --> 0:39:37.719
<v Speaker 2>ton of credit because I would definitely was not thinking

0:39:37.719 --> 0:39:38.160
<v Speaker 2>about that.

0:39:38.760 --> 0:39:42.839
<v Speaker 1>What was your role during the construction process?

0:39:44.520 --> 0:39:48.160
<v Speaker 2>I signed checks? I mean I really, you know, early on,

0:39:49.040 --> 0:39:51.560
<v Speaker 2>so Morgan Purvis, who is on our team, was the

0:39:51.600 --> 0:39:54.279
<v Speaker 2>first person that I hired, and he's a jack of

0:39:54.280 --> 0:39:58.800
<v Speaker 2>all trades. He's been our membership director, our partnership director.

0:39:58.800 --> 0:40:00.200
<v Speaker 2>I mean, he's gone a whole bunch of things. Really

0:40:00.239 --> 0:40:03.320
<v Speaker 2>in the beginning was just us and and Brian and Blink,

0:40:03.680 --> 0:40:06.279
<v Speaker 2>and we had a deal with the potential, you know,

0:40:06.400 --> 0:40:08.360
<v Speaker 2>somebody to take over as director of gronmy or to

0:40:08.360 --> 0:40:10.000
<v Speaker 2>start as director of agron me who had a fair

0:40:10.000 --> 0:40:15.319
<v Speaker 2>amount of construction experience, somebody with a great reputation, and

0:40:15.680 --> 0:40:18.200
<v Speaker 2>for some reason it just didn't work out and he

0:40:18.280 --> 0:40:21.520
<v Speaker 2>backed out, and you know, no hard feelings. We kind

0:40:21.520 --> 0:40:23.080
<v Speaker 2>of understood that he was he was a little concerned

0:40:23.080 --> 0:40:24.799
<v Speaker 2>about the risk and the fact that to you know,

0:40:24.840 --> 0:40:28.560
<v Speaker 2>tweedled and tweedledumb we're running the show. But so like,

0:40:28.719 --> 0:40:33.000
<v Speaker 2>really the extent of my involvement was I hired a

0:40:33.040 --> 0:40:36.520
<v Speaker 2>Timber Company to clear some of the land and that

0:40:36.520 --> 0:40:38.279
<v Speaker 2>didn't work out so well. So like despite giving them

0:40:38.280 --> 0:40:41.560
<v Speaker 2>GPS coordinates, like they started clearing land that like is

0:40:41.600 --> 0:40:44.080
<v Speaker 2>now to the right of our ninth t that like

0:40:44.880 --> 0:40:48.319
<v Speaker 2>they were not supposed to clear. And so that's a

0:40:48.320 --> 0:40:51.080
<v Speaker 2>good example of like why Morgan and I should not

0:40:51.120 --> 0:40:53.680
<v Speaker 2>be doing these things. And so when we did, we

0:40:53.680 --> 0:40:56.120
<v Speaker 2>were introduced to and I don't I still don't understand

0:40:56.120 --> 0:40:58.360
<v Speaker 2>how this happened, but he's now our general manager. But

0:40:58.440 --> 0:41:01.120
<v Speaker 2>John Levell was the person that we ended up hiring

0:41:01.160 --> 0:41:03.520
<v Speaker 2>as our director of agronomy, and he you know, had

0:41:03.640 --> 0:41:06.280
<v Speaker 2>helped I mean, he was the project manager and built Congarrie.

0:41:06.800 --> 0:41:09.040
<v Speaker 2>He was the director of agronomy at Congree and a

0:41:09.120 --> 0:41:12.080
<v Speaker 2>Diamond Creek where he lived. And before that he was

0:41:12.640 --> 0:41:14.840
<v Speaker 2>you know, part of Tom Fazzio's team that came in

0:41:14.840 --> 0:41:18.719
<v Speaker 2>a two thousand at Augusta National to Tiger Proof and

0:41:18.719 --> 0:41:20.840
<v Speaker 2>he ended up staying there for six years, seven years.

0:41:21.080 --> 0:41:23.400
<v Speaker 2>So this is a guy with not only great experience,

0:41:24.080 --> 0:41:27.200
<v Speaker 2>but when he saw what we were doing with like

0:41:27.239 --> 0:41:29.399
<v Speaker 2>the clearing, he's like, we got to call Green Tea

0:41:29.400 --> 0:41:31.480
<v Speaker 2>and Augusta they're they're they're great. They can do this,

0:41:31.520 --> 0:41:33.960
<v Speaker 2>They're doing half the price, you know, like all that stuff.

0:41:34.040 --> 0:41:36.839
<v Speaker 2>So basically at that point it was kind of hands off,

0:41:37.480 --> 0:41:39.440
<v Speaker 2>and which is the way it should have been. I

0:41:39.480 --> 0:41:41.040
<v Speaker 2>mean I had to say yes or no to some

0:41:41.080 --> 0:41:43.880
<v Speaker 2>of the you know, when we had to we had

0:41:43.880 --> 0:41:46.200
<v Speaker 2>to line our irrigation pond, for example, and that's like

0:41:46.239 --> 0:41:48.839
<v Speaker 2>a super expensive part of the process was building up

0:41:49.239 --> 0:41:51.600
<v Speaker 2>you know, spy makers. It's ten to twelve feet deep,

0:41:52.600 --> 0:41:54.680
<v Speaker 2>and then we built half of it and it started

0:41:54.680 --> 0:41:58.160
<v Speaker 2>to leave, you know, it was the water level was,

0:41:58.400 --> 0:42:01.600
<v Speaker 2>you know, going down substantially, and so we had to okay,

0:42:01.640 --> 0:42:03.200
<v Speaker 2>are we going to try to find the whole orre

0:42:03.200 --> 0:42:04.799
<v Speaker 2>we just going to align it and understand that that's

0:42:04.840 --> 0:42:07.040
<v Speaker 2>the best investment for long term. And so to have

0:42:07.080 --> 0:42:11.280
<v Speaker 2>somebody like John who had experience with those types of decisions,

0:42:11.680 --> 0:42:14.759
<v Speaker 2>I felt much more comfortable saying, Okay, let's spend more

0:42:14.800 --> 0:42:17.040
<v Speaker 2>money now because I really do think that it'll save

0:42:17.120 --> 0:42:19.400
<v Speaker 2>us money in the long run. And sure enough, you

0:42:19.440 --> 0:42:22.880
<v Speaker 2>know that's been the case. Because I haven't made I

0:42:22.880 --> 0:42:25.160
<v Speaker 2>haven't played much of a role in the construction side

0:42:25.160 --> 0:42:26.120
<v Speaker 2>of things.

0:42:26.320 --> 0:42:28.200
<v Speaker 1>So you were pretty hands off when it came to

0:42:28.239 --> 0:42:32.040
<v Speaker 1>the design of the golf course itself. Why do you

0:42:32.080 --> 0:42:36.920
<v Speaker 1>think that owners or clients do get more involved in

0:42:37.000 --> 0:42:39.080
<v Speaker 1>that side of things. Did you ever have like a

0:42:39.120 --> 0:42:42.080
<v Speaker 1>moment during the project when you were like, you know,

0:42:42.120 --> 0:42:44.719
<v Speaker 1>I kind of understand why somebody might want to be

0:42:45.400 --> 0:42:47.560
<v Speaker 1>more active here, but I'm not going.

0:42:47.480 --> 0:42:50.040
<v Speaker 2>To do that. Sure, I mean, I think and I'm

0:42:50.040 --> 0:42:53.040
<v Speaker 2>starting to feel it now because we're you know, we're

0:42:53.080 --> 0:42:55.759
<v Speaker 2>thinking about a third course or you know about the

0:42:55.880 --> 0:42:59.759
<v Speaker 2>third course, and so having experience now the first one

0:42:59.840 --> 0:43:01.600
<v Speaker 2>and the building, it's like, oh, it'd be fun to

0:43:01.680 --> 0:43:03.879
<v Speaker 2>do that, Like, well, I really like this part of

0:43:04.440 --> 0:43:07.080
<v Speaker 2>you know, the original course. But I'm not a great

0:43:07.080 --> 0:43:09.480
<v Speaker 2>player and I've never been a great player. And so

0:43:09.600 --> 0:43:11.880
<v Speaker 2>I think when you look at here's the Sabonic, I,

0:43:11.960 --> 0:43:14.480
<v Speaker 2>the Pescuti, Piscucci or I don't.

0:43:14.320 --> 0:43:17.719
<v Speaker 1>Know, Michael Pascucci, I think yes, and I think he's

0:43:17.760 --> 0:43:19.320
<v Speaker 1>like an exceptional golfer.

0:43:19.360 --> 0:43:23.120
<v Speaker 2>And I think a lot of these owner developers are

0:43:23.200 --> 0:43:26.120
<v Speaker 2>great golfers, and so they they've earned the right to

0:43:26.320 --> 0:43:28.600
<v Speaker 2>think about these things in a way that I don't. Like,

0:43:28.760 --> 0:43:30.680
<v Speaker 2>I really am only thinking about it in terms of

0:43:30.680 --> 0:43:34.880
<v Speaker 2>a six or seven handicap, and I don't know, like

0:43:34.920 --> 0:43:37.400
<v Speaker 2>I don't. I just I am very much aware that

0:43:37.480 --> 0:43:40.480
<v Speaker 2>I don't know enough to have an opinion that matters.

0:43:40.640 --> 0:43:43.279
<v Speaker 2>I guess, like and now maybe I do, I have

0:43:43.400 --> 0:43:46.279
<v Speaker 2>more of one. I think the hardest part is that,

0:43:46.600 --> 0:43:48.400
<v Speaker 2>you know, as we grew our membership, and so we

0:43:48.440 --> 0:43:51.719
<v Speaker 2>had seven holes open for a time for previewpoint. We

0:43:51.760 --> 0:43:53.839
<v Speaker 2>had we called it the Upper Loopers holes one through

0:43:53.840 --> 0:43:56.239
<v Speaker 2>five and seventeen and eighteen, and it was just we

0:43:56.520 --> 0:43:58.920
<v Speaker 2>tried to grasp a certain amount of holes so that

0:43:58.920 --> 0:44:00.600
<v Speaker 2>our members could have something to play before we open

0:44:00.640 --> 0:44:04.040
<v Speaker 2>the full eighteen. And you know, inevitably, and I think

0:44:04.040 --> 0:44:06.759
<v Speaker 2>this is actually great. Our members are really candidate about

0:44:06.760 --> 0:44:10.600
<v Speaker 2>their feedback, and you know, the overwhelming response was so positive,

0:44:10.920 --> 0:44:12.400
<v Speaker 2>but there are some people that say, well, you know,

0:44:12.440 --> 0:44:14.359
<v Speaker 2>this green just you know, it doesn't seem the same

0:44:14.360 --> 0:44:17.359
<v Speaker 2>as the other greens. And so my struggle is as

0:44:17.400 --> 0:44:20.399
<v Speaker 2>a people pleaser by nature, and also as somebody who

0:44:20.480 --> 0:44:24.320
<v Speaker 2>has taken those people's money, is how do I balance

0:44:24.560 --> 0:44:27.160
<v Speaker 2>their opinions with the opinions of Brian and Blake, who

0:44:27.200 --> 0:44:30.200
<v Speaker 2>are the true experts and know a heck of a

0:44:30.200 --> 0:44:34.480
<v Speaker 2>lot more than those members. I mean, now, even experts

0:44:34.480 --> 0:44:37.279
<v Speaker 2>can be wrong, and I think like any course will

0:44:37.280 --> 0:44:41.279
<v Speaker 2>make adjustments over time. But I think, you know, the

0:44:42.239 --> 0:44:45.200
<v Speaker 2>limited changes that we have made since that opening seven

0:44:45.239 --> 0:44:49.000
<v Speaker 2>holes have been kind of a compromise between what Brian

0:44:49.040 --> 0:44:51.160
<v Speaker 2>and Blake like. They're not going to compromise on their

0:44:51.239 --> 0:44:55.200
<v Speaker 2>their strategy period like water management and strategy are. You

0:44:55.400 --> 0:44:58.120
<v Speaker 2>cannot mess with that in terms of their vision, or

0:44:58.160 --> 0:45:01.480
<v Speaker 2>at least I'm not going to. But they hear, they listen,

0:45:01.600 --> 0:45:04.920
<v Speaker 2>and so they're willing to make some minor adjustments, and

0:45:05.800 --> 0:45:08.080
<v Speaker 2>you know that's I think that's a great way to

0:45:09.440 --> 0:45:13.160
<v Speaker 2>listen to your quote unquote audience. But also it's not

0:45:13.239 --> 0:45:15.840
<v Speaker 2>least sight of like we're hiring them for a reason,

0:45:15.920 --> 0:45:18.440
<v Speaker 2>like you don't want me putting you know, telling you

0:45:18.480 --> 0:45:20.799
<v Speaker 2>where to put a bunker or you know how wide

0:45:20.800 --> 0:45:24.120
<v Speaker 2>that fairly should be. I just I'm not smart enough.

0:45:24.160 --> 0:45:26.040
<v Speaker 2>I don't have the experience. I'm not as well traveled

0:45:26.719 --> 0:45:31.160
<v Speaker 2>as you know Brian's. You know, Brian's been fifteen times

0:45:31.239 --> 0:45:32.319
<v Speaker 2>more places than I'll ever be.

0:45:32.920 --> 0:45:37.440
<v Speaker 1>So that's tricky though, isn't it, Because like the golf

0:45:37.480 --> 0:45:41.000
<v Speaker 1>course is for the members, right, golf courses are for

0:45:41.040 --> 0:45:43.480
<v Speaker 1>the players, and if they enjoy it, then they enjoy it.

0:45:43.520 --> 0:45:47.080
<v Speaker 1>If they don't enjoy it, then I guess by definition,

0:45:47.160 --> 0:45:49.799
<v Speaker 1>there must be something wrong with it. Right, I'm not

0:45:49.840 --> 0:45:53.319
<v Speaker 1>talking about old Barnwell, I'm talking about golf courses in general. Right.

0:45:53.760 --> 0:45:58.000
<v Speaker 1>If the players don't like something about it, then it's

0:45:58.040 --> 0:46:01.279
<v Speaker 1>almost like the customer is never wrong, except that we

0:46:01.360 --> 0:46:04.200
<v Speaker 1>all know that sometimes the customer is wrong, and that

0:46:04.360 --> 0:46:08.879
<v Speaker 1>often when it comes to matters of taste in golf architecture,

0:46:09.320 --> 0:46:16.320
<v Speaker 1>golf architects often have the most sophisticated perspective on those things,

0:46:16.760 --> 0:46:19.880
<v Speaker 1>and maybe some of those features that players don't like

0:46:20.000 --> 0:46:23.640
<v Speaker 1>initially will grow on them over time and eventually become

0:46:23.719 --> 0:46:26.600
<v Speaker 1>some of their favorite features. So it must be really

0:46:26.640 --> 0:46:32.320
<v Speaker 1>hard to negotiate that complexity as a decision maker within

0:46:32.360 --> 0:46:35.440
<v Speaker 1>a club, because on the one hand, yes, you acknowledge

0:46:35.480 --> 0:46:37.680
<v Speaker 1>that the course is for the players, but on the

0:46:37.680 --> 0:46:43.240
<v Speaker 1>other hand, you acknowledge that the architects probably have better

0:46:43.280 --> 0:46:46.080
<v Speaker 1>ideas about golf architecture than the average player.

0:46:46.400 --> 0:46:49.319
<v Speaker 2>So we have members that are members that marry in

0:46:49.480 --> 0:46:55.439
<v Speaker 2>and Augusta National and Chicago Golf, and they expect, maybe

0:46:55.440 --> 0:46:57.200
<v Speaker 2>not the finer things, So I think they're all down

0:46:57.239 --> 0:47:00.680
<v Speaker 2>to earth. They're great members, but they experience. It's something

0:47:00.719 --> 0:47:04.000
<v Speaker 2>that is truly remarkable in their home clubs, right, And

0:47:04.080 --> 0:47:06.920
<v Speaker 2>so I think what was really important for us in

0:47:06.960 --> 0:47:11.240
<v Speaker 2>the early stages is to set the right expectations about

0:47:11.239 --> 0:47:13.719
<v Speaker 2>what we were here to do. And I think that

0:47:14.160 --> 0:47:17.960
<v Speaker 2>you know, the benevolent dictator, you know, the ability as

0:47:18.000 --> 0:47:21.680
<v Speaker 2>a sole owner to make decisions and not have to

0:47:21.680 --> 0:47:24.400
<v Speaker 2>go through committee is hugely beneficial and something like this.

0:47:25.360 --> 0:47:27.600
<v Speaker 2>But also I think we benefit from the fact that,

0:47:28.080 --> 0:47:31.720
<v Speaker 2>again we are not cheat, but we are well below

0:47:31.760 --> 0:47:34.640
<v Speaker 2>what we could charge and as a result, we kind

0:47:34.680 --> 0:47:36.319
<v Speaker 2>of you know, it's like, listen, if you're not happy, like,

0:47:36.320 --> 0:47:38.600
<v Speaker 2>we'd be happy to sell that membership to somebody else

0:47:38.600 --> 0:47:40.520
<v Speaker 2>who's going to be more impactful for the mission, and

0:47:40.560 --> 0:47:42.560
<v Speaker 2>we can charge more than we charge view you know.

0:47:43.000 --> 0:47:45.319
<v Speaker 2>So I think that that it's not certainly the way

0:47:45.320 --> 0:47:47.919
<v Speaker 2>that we would behave, but it's it's in the back

0:47:47.920 --> 0:47:50.120
<v Speaker 2>of our minds. If people aren't happy with it, you know,

0:47:50.160 --> 0:47:52.480
<v Speaker 2>that's okay, that's we understand. It's not for everybody. I mean,

0:47:52.520 --> 0:47:55.560
<v Speaker 2>I think, you know, particularly with Brian and Blake, you know,

0:47:55.680 --> 0:47:58.719
<v Speaker 2>my again with zero direction from my perspective other than

0:47:58.800 --> 0:48:01.080
<v Speaker 2>to build something that they thought would be you know,

0:48:01.120 --> 0:48:04.160
<v Speaker 2>something they wanted to build, Like, of course I knew

0:48:04.160 --> 0:48:05.879
<v Speaker 2>that it's not going to be for everybody, and it's

0:48:05.880 --> 0:48:08.000
<v Speaker 2>going to be I mean, like I don't really care

0:48:08.040 --> 0:48:11.799
<v Speaker 2>where people, you know, what side of the tobacco road,

0:48:12.040 --> 0:48:15.200
<v Speaker 2>you know, controversy argument you're on, like is it great?

0:48:15.280 --> 0:48:17.799
<v Speaker 2>Is it not great? I don't really care because to me,

0:48:18.160 --> 0:48:20.000
<v Speaker 2>what that course does is it makes you think and

0:48:20.040 --> 0:48:21.799
<v Speaker 2>it you know, I love that there are people that

0:48:21.840 --> 0:48:24.560
<v Speaker 2>do or don't like it because they're actually talking about

0:48:24.600 --> 0:48:26.239
<v Speaker 2>architecture in a way that they would never talk about

0:48:26.320 --> 0:48:28.480
<v Speaker 2>architecture if they're just playing your ho home course down

0:48:28.520 --> 0:48:31.560
<v Speaker 2>the street. And so to me, I think that by

0:48:31.600 --> 0:48:36.319
<v Speaker 2>setting those expectations, we've appealed to a membership that was

0:48:36.360 --> 0:48:40.839
<v Speaker 2>totally open to a unique set of greens or some

0:48:40.880 --> 0:48:44.239
<v Speaker 2>features that might be too severe for you know, a

0:48:44.280 --> 0:48:46.960
<v Speaker 2>regular country club. I don't know, I think. And again,

0:48:47.200 --> 0:48:50.680
<v Speaker 2>we're still so early in this process that there will

0:48:50.680 --> 0:48:54.359
<v Speaker 2>continue to be complaints from members and some of them

0:48:54.360 --> 0:48:57.040
<v Speaker 2>will be well founded, like there's a green that maybe

0:48:57.040 --> 0:48:59.399
<v Speaker 2>could use a little softing, or I mean, the same

0:48:59.440 --> 0:49:01.480
<v Speaker 2>is gonna be true with our clubhouse in our lives,

0:49:01.560 --> 0:49:03.480
<v Speaker 2>Like it's never going to be perfect, but we can

0:49:03.520 --> 0:49:06.160
<v Speaker 2>always try to make it perfect or make sure our

0:49:06.200 --> 0:49:08.600
<v Speaker 2>members understand that, hey, this is this is here for

0:49:08.600 --> 0:49:09.000
<v Speaker 2>a reason.

0:49:09.840 --> 0:49:15.240
<v Speaker 1>What are the plans right now for old Barnwell's buildings, clubhouse, lodging,

0:49:15.440 --> 0:49:16.320
<v Speaker 1>all that kind of stuff.

0:49:16.680 --> 0:49:18.480
<v Speaker 2>So that's another thing when you talk about like the

0:49:18.600 --> 0:49:22.040
<v Speaker 2>nuts and bolt of a club. Early on in this process,

0:49:22.080 --> 0:49:25.000
<v Speaker 2>I went to two really nice guys that live here

0:49:25.000 --> 0:49:28.960
<v Speaker 2>in Charleston, Chris Randolph and Jordan Phillips, who are part

0:49:29.000 --> 0:49:33.920
<v Speaker 2>of South Street Partners, and so they own keywa Island Club.

0:49:33.920 --> 0:49:36.600
<v Speaker 2>They own Palmetto Brought Bluff that you know, the Crossroads,

0:49:36.840 --> 0:49:40.920
<v Speaker 2>which you guys recently featured something they developed. And I

0:49:40.920 --> 0:49:44.080
<v Speaker 2>went to them with like numbers very early in this process,

0:49:44.520 --> 0:49:46.480
<v Speaker 2>and they almost laughed me out of the room, very politely,

0:49:46.520 --> 0:49:48.839
<v Speaker 2>but they're like, you need to double what your numbers are.

0:49:49.200 --> 0:49:51.160
<v Speaker 2>And they were correct in a lot of ways. In

0:49:51.160 --> 0:49:53.520
<v Speaker 2>some ways they were incorrect or they didn't understand what

0:49:53.600 --> 0:49:54.920
<v Speaker 2>we were trying to do. But one of the biggest

0:49:54.960 --> 0:49:57.680
<v Speaker 2>differences that we had versus what they had is because

0:49:57.719 --> 0:50:02.600
<v Speaker 2>they're in this this different categor glory of clubs, you know,

0:50:03.000 --> 0:50:06.120
<v Speaker 2>they need the twenty thousand square foot twenty five thousand

0:50:06.160 --> 0:50:09.759
<v Speaker 2>square foot clubhouse. I think ours is the footprint is

0:50:09.800 --> 0:50:12.640
<v Speaker 2>like nine thousand. We've got a small upstairs area that's

0:50:12.640 --> 0:50:14.400
<v Speaker 2>going to be for staff, So like overall, I think

0:50:14.400 --> 0:50:16.560
<v Speaker 2>it's like eleven thousand square feet, which to me is

0:50:16.600 --> 0:50:20.880
<v Speaker 2>still big, but it's very intimate by comparison, and I

0:50:20.880 --> 0:50:23.480
<v Speaker 2>think that's okay. I like, the only place I've ever

0:50:23.480 --> 0:50:26.200
<v Speaker 2>been a member before Old Barnwall is to Chesa Creek,

0:50:27.320 --> 0:50:29.640
<v Speaker 2>which again, I know you read about to Death.

0:50:30.160 --> 0:50:34.840
<v Speaker 1>Place, Love yeah place, and it's such a cool club

0:50:35.400 --> 0:50:40.520
<v Speaker 1>and collection of buildings that fit exactly with the golf course.

0:50:41.600 --> 0:50:45.040
<v Speaker 2>So you took the words on them. I'm so understated. No, no,

0:50:45.320 --> 0:50:46.799
<v Speaker 2>you said up better than I coulde. It's just very

0:50:46.880 --> 0:50:51.520
<v Speaker 2>understated and it serves its purpose and it's not stark,

0:50:52.160 --> 0:50:55.440
<v Speaker 2>but there's not a whole lot of frills. And so

0:50:55.560 --> 0:50:58.000
<v Speaker 2>the clubhouse, you know, we're working with a great and

0:50:58.080 --> 0:51:01.080
<v Speaker 2>tior design group. We're working at the same building architects

0:51:00.880 --> 0:51:04.399
<v Speaker 2>that designed every building on Sand Valley's property, so they

0:51:04.400 --> 0:51:06.680
<v Speaker 2>have great experience and we're very excited about it. But

0:51:06.719 --> 0:51:09.520
<v Speaker 2>it's not ostentatious. It is we want it to be

0:51:09.560 --> 0:51:11.600
<v Speaker 2>a you know again, it's of the land, and the

0:51:11.640 --> 0:51:14.640
<v Speaker 2>same is true with our lodge is one story, very

0:51:14.680 --> 0:51:18.360
<v Speaker 2>much like the chest. They've got the twelve single rooms

0:51:18.960 --> 0:51:23.400
<v Speaker 2>and kind of a low slung connected to the clubhouse building,

0:51:23.440 --> 0:51:24.920
<v Speaker 2>and so ours is like an L shape. I'm sure

0:51:24.920 --> 0:51:26.840
<v Speaker 2>they wouldn't love me saying this, but it's like a motel.

0:51:26.880 --> 0:51:29.400
<v Speaker 2>It's like an L shaped motel with a lounge that

0:51:29.440 --> 0:51:32.600
<v Speaker 2>connects the rooms and then two suites family suites on

0:51:32.640 --> 0:51:36.160
<v Speaker 2>the end with an interior courtyard, you know. So the

0:51:36.200 --> 0:51:39.760
<v Speaker 2>buildings to me, you know, they should be putting upsiding

0:51:39.760 --> 0:51:42.560
<v Speaker 2>in the next week, which is really exciting, and I

0:51:42.560 --> 0:51:44.080
<v Speaker 2>think it's going to be exciting for our members to

0:51:44.160 --> 0:51:47.200
<v Speaker 2>see the progress. But it's taken a while for me

0:51:47.239 --> 0:51:50.279
<v Speaker 2>to transition from focus on the golf to focus on

0:51:50.800 --> 0:51:53.960
<v Speaker 2>the actual infrastructure. And luckily we've got people that have

0:51:54.040 --> 0:51:57.279
<v Speaker 2>been focusing on that for a lot longer. So I

0:51:57.280 --> 0:51:59.360
<v Speaker 2>think it's going to be far more important to the

0:51:59.360 --> 0:52:02.759
<v Speaker 2>development of the club than I initially anticipated, and so

0:52:03.440 --> 0:52:05.200
<v Speaker 2>I'm glad that we're working with people who really know

0:52:05.239 --> 0:52:05.640
<v Speaker 2>what they're.

0:52:05.480 --> 0:52:10.000
<v Speaker 1>Going Are there any costs that you incurred during the

0:52:10.000 --> 0:52:14.240
<v Speaker 1>construction of the course or some of the initial infrastructure

0:52:15.120 --> 0:52:19.040
<v Speaker 1>that really surprised you where you were like, this is

0:52:19.440 --> 0:52:20.760
<v Speaker 1>this is higher than I expected?

0:52:21.960 --> 0:52:26.759
<v Speaker 2>Yeah. Short answer is yeah, I mean I was looking

0:52:26.840 --> 0:52:30.560
<v Speaker 2>at the numbers earlier. So the irrigation pond, for example,

0:52:31.160 --> 0:52:34.080
<v Speaker 2>you know, originally so we're not on city water. What's

0:52:34.120 --> 0:52:37.520
<v Speaker 2>great is we have our own water supply underneath the land.

0:52:37.640 --> 0:52:40.480
<v Speaker 2>We have the water rights. But to build an irrigation pond,

0:52:40.480 --> 0:52:41.960
<v Speaker 2>we thought, well, do we want to do two acres

0:52:42.080 --> 0:52:43.560
<v Speaker 2>or do we want to do five? Do we want

0:52:43.600 --> 0:52:45.040
<v Speaker 2>to do ten? Do we want to make it four

0:52:45.080 --> 0:52:48.479
<v Speaker 2>feet or twelve feet deep? And what became pretty clear,

0:52:48.520 --> 0:52:51.560
<v Speaker 2>again working with somebody like John Level, is that the

0:52:51.640 --> 0:52:53.799
<v Speaker 2>upfront costs, you're not going to regret that upfront cost

0:52:53.920 --> 0:52:55.439
<v Speaker 2>if you do it the right way the first time.

0:52:56.200 --> 0:53:00.880
<v Speaker 2>And so that was way more expensive than anticipated. I

0:53:00.960 --> 0:53:04.200
<v Speaker 2>joke around that early on in the process. I you know,

0:53:04.239 --> 0:53:06.759
<v Speaker 2>asked Brian and Blake like, hey, you know, you hear this.

0:53:07.080 --> 0:53:08.799
<v Speaker 2>You know it's a million dollars of golf hole, Like

0:53:09.600 --> 0:53:11.560
<v Speaker 2>is that true? And if not, like, what are the

0:53:11.560 --> 0:53:14.480
<v Speaker 2>things that you can do to keep costs lower and

0:53:14.520 --> 0:53:17.840
<v Speaker 2>still create something that's really fantastic. And so they said, no,

0:53:17.880 --> 0:53:19.600
<v Speaker 2>that's not true it depends on the land and all

0:53:19.640 --> 0:53:21.920
<v Speaker 2>this stuff. But they said, but you know, to keep

0:53:21.960 --> 0:53:24.759
<v Speaker 2>cost low. Really it's simple. You know, small greens and

0:53:24.840 --> 0:53:27.719
<v Speaker 2>very few bunkers. And if you've been to old barn

0:53:27.719 --> 0:53:30.200
<v Speaker 2>and walls, you have the greens are not small, and

0:53:30.239 --> 0:53:34.799
<v Speaker 2>they're over one hundred bunkers. So clearly you know they

0:53:35.120 --> 0:53:37.319
<v Speaker 2>didn't they didn't get their own memo in that, and

0:53:37.360 --> 0:53:41.160
<v Speaker 2>I couldn't be happier. Frankly, I think that again, the

0:53:41.200 --> 0:53:43.360
<v Speaker 2>best thing we could have done is hire people like

0:53:43.400 --> 0:53:44.920
<v Speaker 2>Brian and Blake and then trust them to do what

0:53:44.960 --> 0:53:48.480
<v Speaker 2>they do best, and that's that is a great investment.

0:53:49.320 --> 0:53:52.720
<v Speaker 2>Another thing I mean, I think drainage is something we didn't.

0:53:53.680 --> 0:53:56.160
<v Speaker 2>We did not spare an expense on drainage. That's way

0:53:56.160 --> 0:53:59.560
<v Speaker 2>more expensive than I anticipated. Irrigation, even since we put

0:53:59.600 --> 0:54:03.759
<v Speaker 2>in our earsgation system inflation, and like it's absurd to

0:54:03.800 --> 0:54:05.319
<v Speaker 2>me having grown up on a place that didn't have

0:54:05.320 --> 0:54:08.960
<v Speaker 2>any irrigation. You know, they watered the handwater the greens

0:54:08.960 --> 0:54:11.240
<v Speaker 2>and that was it. Like it just bottles my mind

0:54:12.440 --> 0:54:16.040
<v Speaker 2>how expensive a good irrigation system is. But I was

0:54:16.080 --> 0:54:18.280
<v Speaker 2>warned about that, so it wasn't too much of a surprise.

0:54:20.080 --> 0:54:21.719
<v Speaker 2>I think that there are a lot of surprises along

0:54:21.760 --> 0:54:25.160
<v Speaker 2>the way for somebody with zero experience like me. But again,

0:54:25.239 --> 0:54:27.040
<v Speaker 2>having talked to a lot of people in the industry,

0:54:27.080 --> 0:54:30.200
<v Speaker 2>I was at least given a fair sense of course.

0:54:31.880 --> 0:54:35.719
<v Speaker 2>So in clearing land, Clearing land is expensive, particularly when

0:54:35.719 --> 0:54:38.440
<v Speaker 2>you can't sell the timber. Those are the things I

0:54:38.440 --> 0:54:40.759
<v Speaker 2>would say that come to mind. Is more expensive than

0:54:40.760 --> 0:54:41.440
<v Speaker 2>I anticipated.

0:54:41.800 --> 0:54:44.240
<v Speaker 1>The things that nobody thinks about when they think about

0:54:44.520 --> 0:54:49.240
<v Speaker 1>building a golf course, clearing the land, drainage and irrigation. Yeah.

0:54:49.280 --> 0:54:51.320
<v Speaker 2>Well, and if we wanted city water, I remember talking

0:54:51.360 --> 0:54:53.759
<v Speaker 2>to the Mamorancy Water department. So this is before we

0:54:53.760 --> 0:54:55.560
<v Speaker 2>had John Leavell. So I'm reaching out to the county

0:54:55.560 --> 0:54:59.120
<v Speaker 2>and I'm asking the dumbest questions And if we wanted

0:54:59.120 --> 0:55:01.319
<v Speaker 2>to connect to city water, we would have had to

0:55:01.360 --> 0:55:04.600
<v Speaker 2>build literally paid for them to build like two and

0:55:04.640 --> 0:55:08.239
<v Speaker 2>a half or three miles of pipe. And they're like, well,

0:55:08.239 --> 0:55:10.319
<v Speaker 2>are you building houses, because if you're building houses, maybe

0:55:10.320 --> 0:55:12.440
<v Speaker 2>we can like it won't cost as much because we'll

0:55:12.440 --> 0:55:14.239
<v Speaker 2>be you know, there'll be more customers that are paying

0:55:14.280 --> 0:55:17.200
<v Speaker 2>us for water. And I was like, wait, are you

0:55:17.200 --> 0:55:19.239
<v Speaker 2>telling me that, like we can use our own water

0:55:19.239 --> 0:55:21.279
<v Speaker 2>and like, yeah, totally. It's like, okay, well we'll just

0:55:21.320 --> 0:55:23.480
<v Speaker 2>stick with our own water. I think that sounds like

0:55:23.520 --> 0:55:26.319
<v Speaker 2>a better idea. So there are so many things that

0:55:26.360 --> 0:55:28.279
<v Speaker 2>we didn't have to experience that I'm sure every other

0:55:28.280 --> 0:55:31.279
<v Speaker 2>golf developer has to go through. So we were really

0:55:31.280 --> 0:55:32.440
<v Speaker 2>fortunate in a lot of ways too.

0:55:32.960 --> 0:55:35.960
<v Speaker 1>I'm sure people are curious about the Kid's course that

0:55:36.000 --> 0:55:38.600
<v Speaker 1>you've mentioned a couple of times and which is currently

0:55:38.880 --> 0:55:44.240
<v Speaker 1>under construction, as well as the third course that I'm

0:55:44.280 --> 0:55:47.160
<v Speaker 1>not sure how far along in the process you are

0:55:47.200 --> 0:55:51.719
<v Speaker 1>with designing or constructing this one, But what can you

0:55:51.760 --> 0:55:55.320
<v Speaker 1>tell me about these two future courses at Old Barnwell?

0:55:56.000 --> 0:56:00.239
<v Speaker 2>Sure, so the Kid's course is under construction now. I

0:56:00.239 --> 0:56:02.920
<v Speaker 2>think there are eight greens that are already roughed in,

0:56:03.600 --> 0:56:07.360
<v Speaker 2>so we've set aside twenty five acres. You know, if

0:56:07.400 --> 0:56:08.640
<v Speaker 2>you'd asked me a month ago, I thought it was

0:56:08.680 --> 0:56:11.000
<v Speaker 2>twelve holes, but brianon Blake have since added three more,

0:56:11.520 --> 0:56:15.880
<v Speaker 2>and the idea I know, it's it's they're sneaky, Well

0:56:15.880 --> 0:56:17.960
<v Speaker 2>they're sneaky, but also I kind of love it. Like

0:56:18.719 --> 0:56:20.719
<v Speaker 2>one of my favorite holes on the first course is

0:56:20.760 --> 0:56:23.440
<v Speaker 2>the thirteenth, and that was originally going to be a

0:56:23.440 --> 0:56:27.120
<v Speaker 2>par three, and when they were you know, building, they realized,

0:56:27.960 --> 0:56:29.040
<v Speaker 2>you know, this is going to be better as a

0:56:29.040 --> 0:56:31.040
<v Speaker 2>part four. So we're part seventy three and I think

0:56:31.040 --> 0:56:33.759
<v Speaker 2>we're all the better for it because they just took

0:56:33.800 --> 0:56:35.680
<v Speaker 2>what the land gave them there. So I think the

0:56:35.719 --> 0:56:41.000
<v Speaker 2>same so with the kids course. The I can't possibly

0:56:41.040 --> 0:56:44.319
<v Speaker 2>describe how much soil you dig up when you build

0:56:44.360 --> 0:56:47.960
<v Speaker 2>a five acre pond that is ten feet deep. We

0:56:48.040 --> 0:56:52.040
<v Speaker 2>had two mountains and one was kind of sandy ish

0:56:52.160 --> 0:56:55.480
<v Speaker 2>and one was play ish, and basically we sold or

0:56:55.680 --> 0:56:59.879
<v Speaker 2>we gave the play away to a partner. But over

0:56:59.880 --> 0:57:03.840
<v Speaker 2>the last like five months, our agronomy team has moved

0:57:03.920 --> 0:57:07.359
<v Speaker 2>all that dirt to where the kids courses and then

0:57:07.719 --> 0:57:10.600
<v Speaker 2>dug out more things to provide more dirt, to create

0:57:10.640 --> 0:57:13.000
<v Speaker 2>a grading plan that Brian like, a very loose grading

0:57:13.000 --> 0:57:14.560
<v Speaker 2>plan that Brian and Blake wanted to work with. And

0:57:14.560 --> 0:57:16.640
<v Speaker 2>so now there's going to be fifty holes. I think

0:57:16.680 --> 0:57:18.960
<v Speaker 2>mostly Part three's, but a couple of short part fours.

0:57:20.280 --> 0:57:22.040
<v Speaker 2>When I say short, Part four is like three hundred

0:57:22.120 --> 0:57:25.000
<v Speaker 2>or less, and I think we haven't figured out all

0:57:25.000 --> 0:57:26.640
<v Speaker 2>the logistics of it, but I think, like if you're

0:57:26.640 --> 0:57:29.040
<v Speaker 2>an adult, like you can only bring your irons, like,

0:57:29.080 --> 0:57:32.439
<v Speaker 2>don't bring a driver, A three would. But the goal

0:57:32.520 --> 0:57:35.400
<v Speaker 2>is that on the weekends you can't play there until

0:57:35.400 --> 0:57:37.440
<v Speaker 2>three o'clock unless you're with a kid, and that's a

0:57:37.480 --> 0:57:41.440
<v Speaker 2>pretty easy thing to stick to. Originally, we thought, well,

0:57:41.440 --> 0:57:43.120
<v Speaker 2>it should, that should always be the case, but what

0:57:43.200 --> 0:57:46.840
<v Speaker 2>we realized is that we have a really we have

0:57:46.880 --> 0:57:51.800
<v Speaker 2>a large group of beginning golfers, whether it's spouses or kids,

0:57:52.440 --> 0:57:54.880
<v Speaker 2>that we want to do programming during the week We

0:57:54.920 --> 0:57:56.560
<v Speaker 2>also want to partner with like youth on course and

0:57:56.600 --> 0:58:00.360
<v Speaker 2>provide access via that realm. So basically on the weekends

0:58:00.360 --> 0:58:04.240
<v Speaker 2>it's going to be kid focused. And then I think

0:58:04.280 --> 0:58:06.400
<v Speaker 2>that what they are going for you should talk to

0:58:06.400 --> 0:58:09.760
<v Speaker 2>Brian and Blake because I've seen these greens, but I

0:58:10.400 --> 0:58:13.640
<v Speaker 2>still haven't seen a routing. I think it's going to

0:58:13.680 --> 0:58:15.920
<v Speaker 2>be a lot of fun. We had a contest, a

0:58:16.000 --> 0:58:18.440
<v Speaker 2>design contest where kids could submit their designed for a

0:58:18.480 --> 0:58:21.680
<v Speaker 2>whole and some of the ideas were hilarious and fun,

0:58:21.800 --> 0:58:26.280
<v Speaker 2>including one that had a waffle house on the eighteenth green,

0:58:26.480 --> 0:58:28.400
<v Speaker 2>which are on the green site, which was I mean,

0:58:29.040 --> 0:58:31.040
<v Speaker 2>that'd be pretty great. I don't think we can pull

0:58:31.040 --> 0:58:33.240
<v Speaker 2>that off, but one, the one that won had ramps

0:58:33.760 --> 0:58:37.040
<v Speaker 2>because in his description he said, you know, it's nice

0:58:37.040 --> 0:58:39.120
<v Speaker 2>to see if you hit a bad shot, it's still

0:58:39.160 --> 0:58:41.040
<v Speaker 2>nice to see it going the year. So they're going

0:58:41.080 --> 0:58:42.760
<v Speaker 2>to be features like that. It's not going to be

0:58:42.840 --> 0:58:44.640
<v Speaker 2>like a miniatured off course, but I think that they

0:58:44.680 --> 0:58:46.960
<v Speaker 2>are going to be features so that kids can really

0:58:47.960 --> 0:58:52.480
<v Speaker 2>enjoy it. A couple months ago, Blake texted me a

0:58:52.760 --> 0:58:56.680
<v Speaker 2>Craigslist listing for a like an eighteen foot grain silo

0:58:56.840 --> 0:58:59.000
<v Speaker 2>and it was for sale down the road. It was

0:58:59.040 --> 0:59:01.360
<v Speaker 2>one thousand bucks and he's like, hey, can you can

0:59:01.400 --> 0:59:04.720
<v Speaker 2>you get this? And I said, well, what Ford? He said,

0:59:04.720 --> 0:59:06.480
<v Speaker 2>don't worry about it. Can you can you get it?

0:59:06.680 --> 0:59:08.960
<v Speaker 2>I was like, I'm not, I'm not going to get

0:59:09.080 --> 0:59:10.600
<v Speaker 2>so we didn't get it. So I don't really know

0:59:10.640 --> 0:59:12.200
<v Speaker 2>what his idea was there, but I do think that

0:59:12.240 --> 0:59:14.240
<v Speaker 2>they're trying to create something that is it's not a

0:59:14.280 --> 0:59:18.120
<v Speaker 2>part three course. It is something different, and I'm again

0:59:18.200 --> 0:59:20.320
<v Speaker 2>I'm as clueless about it as I think the rest

0:59:20.320 --> 0:59:23.080
<v Speaker 2>of our members are. Although that the the greens look

0:59:23.120 --> 0:59:26.000
<v Speaker 2>great so far, and then the third course we've got

0:59:26.280 --> 0:59:28.920
<v Speaker 2>we've got a preliminary routing, and I think, what they

0:59:29.000 --> 0:59:33.160
<v Speaker 2>want to do there is basically create two distinct nine

0:59:33.200 --> 0:59:35.960
<v Speaker 2>hole courses in essence that you can rate and slope

0:59:36.000 --> 0:59:39.160
<v Speaker 2>as one to eighteen holes. But their perspective is, you know,

0:59:39.480 --> 0:59:40.920
<v Speaker 2>you've got to use what the land gives you. And

0:59:40.920 --> 0:59:42.800
<v Speaker 2>so there's some really subtle features and then there's some

0:59:42.840 --> 0:59:46.959
<v Speaker 2>really severe. That valley that is on the first course

0:59:47.040 --> 0:59:48.880
<v Speaker 2>extends all the way into that backside of the property.

0:59:48.880 --> 0:59:51.920
<v Speaker 2>We have about one hundred and eighty five acres, and

0:59:51.960 --> 0:59:53.640
<v Speaker 2>so I think what they really are focused on is

0:59:53.680 --> 0:59:58.280
<v Speaker 2>creating variety for members. And so you know, those two

0:59:58.360 --> 1:00:02.280
<v Speaker 2>distinct nine hole routing things will allow for you to

1:00:02.320 --> 1:00:05.320
<v Speaker 2>play three different, four different I mean golf courses in

1:00:05.440 --> 1:00:08.720
<v Speaker 2>essence when you come to o'barmel. So honestly, I don't

1:00:08.720 --> 1:00:12.040
<v Speaker 2>know how many years you know, we're away from building

1:00:12.080 --> 1:00:14.440
<v Speaker 2>that course. I would say that we've been really fortunate

1:00:14.440 --> 1:00:15.880
<v Speaker 2>in a lot of ways, so it's probably sooner than

1:00:15.880 --> 1:00:18.840
<v Speaker 2>be an anticipated. But who knows what their routing will

1:00:18.880 --> 1:00:22.600
<v Speaker 2>do over time. It could change, it may have already

1:00:22.680 --> 1:00:23.600
<v Speaker 2>changed since I last book.

1:00:24.240 --> 1:00:29.720
<v Speaker 1>So zooming out a bit and looking at the kind

1:00:29.760 --> 1:00:35.600
<v Speaker 1>of golf course construction surge that Old Barnwell is part

1:00:35.640 --> 1:00:40.560
<v Speaker 1>of there are a lot of new courses going up,

1:00:40.880 --> 1:00:45.600
<v Speaker 1>not only in the Aiken area, but really across South

1:00:45.640 --> 1:00:50.880
<v Speaker 1>Carolina and in many places in Florida, some places in Georgia.

1:00:50.960 --> 1:00:56.040
<v Speaker 1>Really the southeast is experiencing a kind of many or

1:00:56.360 --> 1:01:02.600
<v Speaker 1>regionalized boom in golf construction. And so as somebody who's

1:01:02.920 --> 1:01:06.400
<v Speaker 1>within that, who's part of that, Why do you think

1:01:06.440 --> 1:01:09.480
<v Speaker 1>this is happening? Why are there so many golf courses

1:01:09.600 --> 1:01:13.200
<v Speaker 1>being built in this area right now, and specifically so

1:01:13.320 --> 1:01:18.680
<v Speaker 1>many kind of private clubs, often destination private clubs going

1:01:18.800 --> 1:01:20.840
<v Speaker 1>up in this one region at the moment.

1:01:21.480 --> 1:01:26.200
<v Speaker 2>So I think there are a few main reasons, the

1:01:26.240 --> 1:01:29.520
<v Speaker 2>first of which kind of hits on you know, you

1:01:29.560 --> 1:01:32.520
<v Speaker 2>just said a destination golf course. This is still a

1:01:32.560 --> 1:01:36.640
<v Speaker 2>relatively new business model of like the National Private Club

1:01:36.720 --> 1:01:39.840
<v Speaker 2>and so CICHESI, I think is one great example. When

1:01:39.880 --> 1:01:43.320
<v Speaker 2>it started, it didn't do so well, and so it's

1:01:43.320 --> 1:01:45.960
<v Speaker 2>the second owner who's done really well with it as

1:01:46.000 --> 1:01:49.400
<v Speaker 2>they lowered does lowered the entrance fee and made it

1:01:49.440 --> 1:01:51.760
<v Speaker 2>more kind of they've expanded it to now I think

1:01:51.800 --> 1:01:53.439
<v Speaker 2>they have. I'm making this up, but I think it's

1:01:53.480 --> 1:01:55.960
<v Speaker 2>seven hundred and fifty or eight hundred members, and so

1:01:56.360 --> 1:01:58.440
<v Speaker 2>this is still a relatively new model that I think

1:01:58.480 --> 1:02:00.320
<v Speaker 2>a lot of people are looking at and ships saying,

1:02:00.800 --> 1:02:03.000
<v Speaker 2>you know, it's like as Andy would describe, like the

1:02:03.040 --> 1:02:06.439
<v Speaker 2>craft culture, you know, the craft beer culture, golf course

1:02:06.520 --> 1:02:09.480
<v Speaker 2>architecture through the work that you guys do and others. Like,

1:02:09.760 --> 1:02:14.360
<v Speaker 2>it's so much more prevalent I think within the golfing

1:02:14.400 --> 1:02:17.000
<v Speaker 2>community that people are willing to pay a premium for

1:02:17.040 --> 1:02:20.040
<v Speaker 2>a really interesting or new golf course by Bill Hants

1:02:20.720 --> 1:02:25.600
<v Speaker 2>or Tom Doak, and you know, the the business model

1:02:25.680 --> 1:02:27.640
<v Speaker 2>is pretty strong for the first owner in that case

1:02:27.680 --> 1:02:29.240
<v Speaker 2>in a way that it hasn't been in the past.

1:02:30.200 --> 1:02:32.840
<v Speaker 2>You can get into like the next component of it is,

1:02:33.000 --> 1:02:36.120
<v Speaker 2>of course you've got this whatever you know, like the

1:02:36.200 --> 1:02:40.400
<v Speaker 2>one percent or whatever that can afford the five hundred

1:02:40.440 --> 1:02:45.640
<v Speaker 2>grand that some people are charging or you know, again

1:02:45.680 --> 1:02:49.240
<v Speaker 2>that makes your like like you know, you get basically

1:02:49.280 --> 1:02:51.160
<v Speaker 2>you get ten members of that place, and you've filled

1:02:51.240 --> 1:02:54.200
<v Speaker 2>up our coffers that we've gotten an old barn wall

1:02:54.200 --> 1:02:57.720
<v Speaker 2>for our initiation fees, and so the you know, the

1:02:57.800 --> 1:02:59.960
<v Speaker 2>numbers work out really well in that case, and right

1:03:00.000 --> 1:03:03.880
<v Speaker 2>now today they can sell those memberships tomorrow who knows,

1:03:04.800 --> 1:03:07.200
<v Speaker 2>But The third thing I would say is that, as

1:03:08.120 --> 1:03:11.000
<v Speaker 2>you know, pre COVID even but since COVID, everybody's moving

1:03:11.040 --> 1:03:13.960
<v Speaker 2>to the southeast. And so you know, I've been in

1:03:14.040 --> 1:03:16.240
<v Speaker 2>Charleston for nine years, but I'm from Chicago originally, and

1:03:16.720 --> 1:03:18.920
<v Speaker 2>our neighbors here in Charleston almost all of them are

1:03:18.920 --> 1:03:20.800
<v Speaker 2>from the Midwest. And so what I would say is

1:03:20.840 --> 1:03:23.320
<v Speaker 2>that just like here in Charleston, the same is true

1:03:23.320 --> 1:03:26.560
<v Speaker 2>in Atlanta and Charlotte. There are only so many great

1:03:26.600 --> 1:03:30.560
<v Speaker 2>golf courses or good golf courses. So for people that

1:03:30.560 --> 1:03:35.440
<v Speaker 2>are looking for the private golf experience, they're sol like

1:03:35.480 --> 1:03:38.360
<v Speaker 2>they can't get on a wait list, and so they're

1:03:38.400 --> 1:03:42.120
<v Speaker 2>willing to drive two hours to Ache to play. They're

1:03:42.120 --> 1:03:44.760
<v Speaker 2>willing to drive to whatever the mountains of North Carolina

1:03:44.840 --> 1:03:48.640
<v Speaker 2>and willing to pay a premium. And so I think

1:03:48.680 --> 1:03:51.560
<v Speaker 2>that again right now, that business model is sound. I

1:03:51.560 --> 1:03:54.000
<v Speaker 2>don't know how sustainable it is. I am not an

1:03:54.040 --> 1:03:57.000
<v Speaker 2>expert on this stuff. The National Golf Foundation and you know,

1:03:57.040 --> 1:03:59.360
<v Speaker 2>the Golf Course Owners Association would have a much better

1:03:59.360 --> 1:04:02.680
<v Speaker 2>take on this than I do. But I am skeptical

1:04:03.000 --> 1:04:06.040
<v Speaker 2>of like, if we were doing this to make money,

1:04:06.160 --> 1:04:08.480
<v Speaker 2>if we were really like focused on profitability, we'd be

1:04:08.520 --> 1:04:12.960
<v Speaker 2>doing things very differently. Ironically, I think that's what's going

1:04:13.000 --> 1:04:17.480
<v Speaker 2>to allow us to have longer term sustainability. But I

1:04:17.480 --> 1:04:19.800
<v Speaker 2>don't know. I didn't have a good answer for what

1:04:19.840 --> 1:04:22.720
<v Speaker 2>the future holds. I mean, there's part of me the

1:04:22.760 --> 1:04:24.480
<v Speaker 2>things that like. And we kind of saw this a

1:04:24.480 --> 1:04:27.480
<v Speaker 2>little bit during COVID. You know, the economy may go

1:04:27.520 --> 1:04:29.040
<v Speaker 2>down a little bit, but the people who seem to

1:04:29.040 --> 1:04:31.720
<v Speaker 2>be least affected sometimes are the ones who can afford

1:04:31.720 --> 1:04:35.520
<v Speaker 2>a five hundred thousand dollars initiation fee. So maybe maybe

1:04:35.520 --> 1:04:37.400
<v Speaker 2>this isn't you know, maybe this is what kind of

1:04:37.480 --> 1:04:43.040
<v Speaker 2>keeps happening. I think I'll shout out booms Edge in Rembert,

1:04:43.040 --> 1:04:47.280
<v Speaker 2>South Carolina as a really unique opportunity for private golf

1:04:47.320 --> 1:04:51.160
<v Speaker 2>to be affordable and accessible to the public. I do

1:04:51.240 --> 1:04:53.960
<v Speaker 2>think that there's a model there, but nobody's figured it out.

1:04:54.520 --> 1:04:57.080
<v Speaker 2>I think if we were, if we took a long

1:04:57.160 --> 1:05:00.160
<v Speaker 2>view and could and I know this is some like

1:05:00.200 --> 1:05:01.760
<v Speaker 2>a drum that you guys beat all the time, if

1:05:01.800 --> 1:05:06.160
<v Speaker 2>you could change golfers expectations around maintenance and course conditions,

1:05:07.280 --> 1:05:09.000
<v Speaker 2>I think you could create a really great golf club

1:05:09.040 --> 1:05:12.440
<v Speaker 2>at an affordable price and still provide some public access.

1:05:12.440 --> 1:05:14.800
<v Speaker 2>But I think it's important to note I'll say this

1:05:14.840 --> 1:05:18.880
<v Speaker 2>and then I'll shut up, but exclusivity that people pay

1:05:18.920 --> 1:05:22.040
<v Speaker 2>for with private clubs, like that word has such a

1:05:22.080 --> 1:05:27.720
<v Speaker 2>negative connotation, But I also understand why people want or

1:05:27.760 --> 1:05:30.200
<v Speaker 2>need that exclusivity for their golf experience, right. I mean again,

1:05:30.240 --> 1:05:32.120
<v Speaker 2>like I think about it, I don't want to go

1:05:32.200 --> 1:05:34.800
<v Speaker 2>to Wild Dunes here in Charleston and pay two hundred

1:05:34.840 --> 1:05:38.080
<v Speaker 2>bucks to play a six hour round. It's certainly cheaper

1:05:38.360 --> 1:05:40.600
<v Speaker 2>than joining a club in a lot of ways. But

1:05:40.640 --> 1:05:43.560
<v Speaker 2>at the same time, you know, we all kind of

1:05:43.600 --> 1:05:46.920
<v Speaker 2>pay for different conveniences, and so I think the real

1:05:47.000 --> 1:05:50.560
<v Speaker 2>challenge is how can we make these courses provide that

1:05:50.680 --> 1:05:54.640
<v Speaker 2>exclusive environment. When I say exclusive, I mean access for

1:05:54.680 --> 1:05:56.280
<v Speaker 2>those members so that they can play when they want

1:05:56.280 --> 1:05:58.240
<v Speaker 2>and they can have the experience that they want, but

1:05:58.360 --> 1:06:00.720
<v Speaker 2>also leave it open to public place. And so there

1:06:00.720 --> 1:06:02.040
<v Speaker 2>are just a lot of creative ways, and I think

1:06:02.080 --> 1:06:04.439
<v Speaker 2>we found that a lot of our members not only

1:06:04.480 --> 1:06:07.560
<v Speaker 2>don't they don't care that we're providing public play access,

1:06:07.920 --> 1:06:10.240
<v Speaker 2>they're encouraging it. They really like it and they want

1:06:10.280 --> 1:06:12.840
<v Speaker 2>to support it because they want to show off the

1:06:12.880 --> 1:06:14.960
<v Speaker 2>place that they've grown to like, you know, or love

1:06:15.040 --> 1:06:19.600
<v Speaker 2>in some cases. So I think that unfortunately, I would

1:06:19.600 --> 1:06:21.240
<v Speaker 2>guess that at some point in the next five to

1:06:21.360 --> 1:06:23.640
<v Speaker 2>ten years there's going to be some sort of reckoning

1:06:24.160 --> 1:06:27.280
<v Speaker 2>with these really expensive private clubs. But I also think

1:06:27.320 --> 1:06:31.720
<v Speaker 2>that there might be a solution to it. I'm not

1:06:31.760 --> 1:06:33.920
<v Speaker 2>smart enough to say whether or not that's going to come.

1:06:33.920 --> 1:06:39.040
<v Speaker 1>The past well, you're probably better positioned to make predictions

1:06:39.040 --> 1:06:41.240
<v Speaker 1>in this realm than a lot of people. I mean,

1:06:41.400 --> 1:06:45.560
<v Speaker 1>I don't know. You mentioned the National Golf Foundation and

1:06:44.760 --> 1:06:50.160
<v Speaker 1>the Course Owners Association earlier, and while both of those

1:06:50.240 --> 1:06:56.280
<v Speaker 1>bodies do really good research that I often avail myself of,

1:06:56.520 --> 1:06:59.280
<v Speaker 1>they've also been wrong in the past. Right, it's really

1:06:59.640 --> 1:07:04.480
<v Speaker 1>hard two to identify the signs of a bubble. We've

1:07:04.520 --> 1:07:07.000
<v Speaker 1>seen this in so many different ways over the past

1:07:07.120 --> 1:07:10.880
<v Speaker 1>few decades in different sectors of the economy. You know,

1:07:11.520 --> 1:07:14.280
<v Speaker 1>it's almost part of the definition of a bubble that

1:07:14.320 --> 1:07:18.200
<v Speaker 1>you don't know that you're in it. But there are

1:07:18.240 --> 1:07:21.320
<v Speaker 1>definitely some people who are looking at this development surge

1:07:21.320 --> 1:07:26.240
<v Speaker 1>and saying, how can this possibly be sustainable? And and

1:07:26.320 --> 1:07:30.160
<v Speaker 1>so you know, from from your position as the developer,

1:07:30.240 --> 1:07:33.680
<v Speaker 1>the founder, the owner of one of these clubs. What

1:07:33.680 --> 1:07:35.760
<v Speaker 1>do you what do you think are the characteristics that

1:07:36.200 --> 1:07:41.920
<v Speaker 1>can make a club durable through these oscillations in the

1:07:41.960 --> 1:07:44.600
<v Speaker 1>economy that that we know are eventually coming.

1:07:45.560 --> 1:07:50.520
<v Speaker 2>So for us, I think, you know, like lodging, I

1:07:50.520 --> 1:07:54.800
<v Speaker 2>think lodging is one for these national clubs where that

1:07:54.920 --> 1:07:57.200
<v Speaker 2>is an experience that people are willing to pay for.

1:07:57.800 --> 1:07:59.840
<v Speaker 2>And in our case, we are looking at kind of

1:07:59.840 --> 1:08:02.080
<v Speaker 2>the market comp and trying to be twenty to twenty

1:08:02.120 --> 1:08:05.480
<v Speaker 2>five percent cheaper than that. We will still make a

1:08:05.480 --> 1:08:08.880
<v Speaker 2>healthy profit our lodging at that rate. And so I

1:08:08.920 --> 1:08:12.600
<v Speaker 2>think that there is that that's something that those clubs

1:08:12.640 --> 1:08:14.400
<v Speaker 2>that all clubs can kind of lean back on for

1:08:14.440 --> 1:08:18.639
<v Speaker 2>the national model. I think that food and beverage maybe

1:08:18.640 --> 1:08:21.120
<v Speaker 2>plays an underrated component in this too. And this is

1:08:21.120 --> 1:08:24.160
<v Speaker 2>somebody who I who will say that I've been a

1:08:24.160 --> 1:08:25.960
<v Speaker 2>waiter and a dishwasher and all that stuff and worked

1:08:25.960 --> 1:08:28.599
<v Speaker 2>in service before, but I think that that's an underrated

1:08:28.600 --> 1:08:31.680
<v Speaker 2>component around community. And so you know, I had the

1:08:31.800 --> 1:08:33.920
<v Speaker 2>chance to go to wade Hampton a couple of years

1:08:33.960 --> 1:08:35.680
<v Speaker 2>ago because the father in law and one of our

1:08:35.720 --> 1:08:39.160
<v Speaker 2>members hosted us. And that's as nice as nice gets

1:08:39.160 --> 1:08:41.439
<v Speaker 2>in terms of the experience and I have no idea

1:08:41.479 --> 1:08:44.280
<v Speaker 2>what an initiation fee costs there. But one thing that

1:08:44.360 --> 1:08:46.680
<v Speaker 2>I'll say that they did exceptionally well. One they have

1:08:46.840 --> 1:08:50.280
<v Speaker 2>great staff, but they have like these community events that

1:08:50.320 --> 1:08:53.400
<v Speaker 2>are all based around dinner or lunch or whatever, and

1:08:53.439 --> 1:08:55.960
<v Speaker 2>so like it becomes part of that fabric for the

1:08:55.960 --> 1:08:58.360
<v Speaker 2>people that live in that area. And to me, the

1:08:58.360 --> 1:08:59.880
<v Speaker 2>more you can do that, the more you can create

1:08:59.880 --> 1:09:02.240
<v Speaker 2>that kind of programming. I think that's really healthy, not

1:09:02.280 --> 1:09:06.200
<v Speaker 2>just for the golf club's economics, but also for it

1:09:06.240 --> 1:09:08.559
<v Speaker 2>creates that stickiness. I come from software, so like, I'm

1:09:08.600 --> 1:09:11.479
<v Speaker 2>constantly thinking about retention rates, like how do we make

1:09:11.520 --> 1:09:14.519
<v Speaker 2>sure that we keep people in. I also think that,

1:09:15.320 --> 1:09:18.200
<v Speaker 2>you know, when push comes to shove, a really great

1:09:18.240 --> 1:09:20.800
<v Speaker 2>golf experience at a reasonable price is going to be

1:09:20.840 --> 1:09:23.559
<v Speaker 2>the last membership you drop. I could very well be

1:09:23.600 --> 1:09:27.679
<v Speaker 2>wrong on that, and I think everybody's motivation is different,

1:09:27.680 --> 1:09:30.479
<v Speaker 2>but I feel pretty good that at the price point

1:09:30.479 --> 1:09:34.160
<v Speaker 2>that we're at, it'd be I'm not going to say foolish,

1:09:34.200 --> 1:09:37.040
<v Speaker 2>but like if you had to choose between one that is,

1:09:37.479 --> 1:09:39.640
<v Speaker 2>you know, equally far away or tough to get to

1:09:39.760 --> 1:09:42.360
<v Speaker 2>and costs five times as much and the golf course

1:09:42.400 --> 1:09:45.080
<v Speaker 2>is as good as you know, why why wouldn't you

1:09:45.200 --> 1:09:47.519
<v Speaker 2>keep the one that's a little bit more affordable and

1:09:47.520 --> 1:09:49.360
<v Speaker 2>maybe a little bit more family friendly or you know,

1:09:49.720 --> 1:09:54.639
<v Speaker 2>again that's my inherent bias, but those are the thoughts

1:09:54.640 --> 1:09:55.960
<v Speaker 2>that come to mind. I suppose.

1:09:56.880 --> 1:10:01.920
<v Speaker 1>Yeah. I mean, there's there's something about the older model

1:10:02.479 --> 1:10:07.599
<v Speaker 1>of the American private club, the local club, that maybe

1:10:07.880 --> 1:10:11.559
<v Speaker 1>has been lost a little bit, perhaps because a lot

1:10:11.600 --> 1:10:16.479
<v Speaker 1>of these clubs struggled during the recession or even before that.

1:10:17.360 --> 1:10:23.240
<v Speaker 1>But local clubs in a lot of places are or

1:10:23.400 --> 1:10:28.920
<v Speaker 1>used to be general local institutions. It's where you'd go

1:10:29.200 --> 1:10:32.360
<v Speaker 1>to get married, It's where you'd go to have a

1:10:32.439 --> 1:10:35.120
<v Speaker 1>nice meal, it's where you'd go for a bridge night

1:10:35.680 --> 1:10:38.519
<v Speaker 1>or something like that. You know, there would be all

1:10:38.560 --> 1:10:40.960
<v Speaker 1>sorts of events happening at the local club. It was

1:10:41.000 --> 1:10:43.040
<v Speaker 1>the local club. That's what you went and did that,

1:10:43.120 --> 1:10:45.000
<v Speaker 1>and there were members who would play golf and stuff

1:10:45.040 --> 1:10:48.600
<v Speaker 1>like that. But it was generally fairly open to the community.

1:10:49.120 --> 1:10:52.759
<v Speaker 1>And it seems like some of that has been lost

1:10:53.160 --> 1:10:58.040
<v Speaker 1>in the past few decades and would seem to be recoverable,

1:10:58.200 --> 1:10:58.479
<v Speaker 1>you know.

1:10:59.000 --> 1:11:00.800
<v Speaker 2>I would think so. I think that, and I know

1:11:00.840 --> 1:11:04.120
<v Speaker 2>that the park has its own they raise, however much

1:11:04.160 --> 1:11:06.120
<v Speaker 2>money in two months to get the park going.

1:11:06.160 --> 1:11:09.160
<v Speaker 1>But right in that's West West Palm Beach, the municipal

1:11:09.320 --> 1:11:10.559
<v Speaker 1>facility there, and.

1:11:10.520 --> 1:11:12.760
<v Speaker 2>Yeah, but that could be a central hub. And the

1:11:12.800 --> 1:11:15.400
<v Speaker 2>same thing is true at at Winter Park. So I

1:11:15.439 --> 1:11:17.200
<v Speaker 2>think that there are places that do it really well.

1:11:17.280 --> 1:11:21.720
<v Speaker 2>And I know that Chessi, for example, they are very

1:11:21.760 --> 1:11:24.720
<v Speaker 2>profitable in terms of food and beverage because they do

1:11:24.760 --> 1:11:27.519
<v Speaker 2>it right. It's nothing fancy, it's just really good food

1:11:27.560 --> 1:11:30.080
<v Speaker 2>done right. It's not uber expensive. And so it's a

1:11:30.080 --> 1:11:31.800
<v Speaker 2>place that you want to go to. And so like

1:11:31.840 --> 1:11:35.439
<v Speaker 2>I live two hours away, I'd rarely stay overnight, but

1:11:35.520 --> 1:11:36.960
<v Speaker 2>like I kind of want to, you know, like I'd

1:11:36.960 --> 1:11:39.040
<v Speaker 2>prefer to stay overnight because it's such a great experience,

1:11:39.160 --> 1:11:43.719
<v Speaker 2>you know. So I'll say that one of the things

1:11:43.720 --> 1:11:47.960
<v Speaker 2>that I've seen in this environment. So there are a

1:11:47.960 --> 1:11:51.160
<v Speaker 2>couple of clubs in South Carolina. So like Orangeburg Country

1:11:51.200 --> 1:11:54.679
<v Speaker 2>Club is about an hour and ten minutes from downtown Charleston.

1:11:54.680 --> 1:11:56.559
<v Speaker 2>It's probably an hour and a half from Charlotte. It

1:11:56.640 --> 1:11:59.720
<v Speaker 2>is a great older course, you know, a little rough

1:11:59.720 --> 1:12:02.840
<v Speaker 2>around the edges, but totally affordable. It is a community club.

1:12:03.520 --> 1:12:06.839
<v Speaker 2>They're seeing enough to in members coming that are from Charleston,

1:12:06.840 --> 1:12:08.639
<v Speaker 2>that can't get off a wait list, that are willing

1:12:08.640 --> 1:12:11.719
<v Speaker 2>to drive an hour fifteen minutes. Camden is a great course,

1:12:12.280 --> 1:12:15.840
<v Speaker 2>same thing. And so I think that the many, kind

1:12:15.840 --> 1:12:20.040
<v Speaker 2>of the whack a mole of all this development and

1:12:20.280 --> 1:12:23.479
<v Speaker 2>exclusivity may benefit some of those community clubs in a

1:12:23.520 --> 1:12:25.560
<v Speaker 2>way that is kind of, you know, one of the

1:12:25.680 --> 1:12:29.920
<v Speaker 2>unintended consequences. My concern is more about, you know, the

1:12:29.960 --> 1:12:32.080
<v Speaker 2>clubs on the North short of Chicago where I grew up,

1:12:32.120 --> 1:12:35.200
<v Speaker 2>caddying a lot of those clubs. Before COVID couldn't pay

1:12:35.640 --> 1:12:38.519
<v Speaker 2>younger members to join. There just wasn't and I don't

1:12:38.520 --> 1:12:41.599
<v Speaker 2>know if it was generational, but and then COVID hit

1:12:41.600 --> 1:12:43.400
<v Speaker 2>and then everybody wants to join, and they start, they

1:12:43.479 --> 1:12:46.400
<v Speaker 2>raise their rates, they pay down their debt, and then

1:12:46.439 --> 1:12:50.639
<v Speaker 2>they immediately go back into debt just now investing in

1:12:50.680 --> 1:12:52.599
<v Speaker 2>these new you know whatever, it's new and shiny, and

1:12:52.640 --> 1:12:56.479
<v Speaker 2>that is a recipe for disaster. I think I say

1:12:56.520 --> 1:13:00.559
<v Speaker 2>that with such you know, lack of knowledge about you know,

1:13:00.600 --> 1:13:02.599
<v Speaker 2>their vision. And I'm sure we'll get to that point too,

1:13:02.600 --> 1:13:05.479
<v Speaker 2>where we make stupid mistakes about what we spend money on.

1:13:05.520 --> 1:13:08.320
<v Speaker 2>But like we have a like a treehouse. We spent

1:13:08.640 --> 1:13:10.960
<v Speaker 2>a lot of money on building a treehouse, and I

1:13:10.960 --> 1:13:12.720
<v Speaker 2>remember talking to my father about that and he's like,

1:13:12.800 --> 1:13:15.120
<v Speaker 2>you are insane, Like that is the dumbest money you

1:13:15.160 --> 1:13:17.760
<v Speaker 2>could have spent. And I will say that, at least

1:13:17.760 --> 1:13:20.040
<v Speaker 2>as it relates to our mission. I actually feel like

1:13:20.040 --> 1:13:22.280
<v Speaker 2>the return on investment with that will be pretty easy

1:13:22.360 --> 1:13:26.400
<v Speaker 2>to kind of measure because my son, Henry, who's six,

1:13:27.080 --> 1:13:28.960
<v Speaker 2>really not in the golf yet. This is going to

1:13:29.000 --> 1:13:31.479
<v Speaker 2>be the most miserable thing ever if my kids don't

1:13:31.560 --> 1:13:35.640
<v Speaker 2>like golf. But when that treehouse was built, he was like,

1:13:35.760 --> 1:13:38.439
<v Speaker 2>let's go to o'barnall, and so we went there. We

1:13:38.479 --> 1:13:39.760
<v Speaker 2>spent an hour and a half on it, and then

1:13:39.840 --> 1:13:41.120
<v Speaker 2>at the end of it he's like, can we go

1:13:41.160 --> 1:13:43.639
<v Speaker 2>hit balls? I was like, we don't have the driving

1:13:43.720 --> 1:13:45.160
<v Speaker 2>range yet, but yeah, we can hit into the dirt

1:13:45.280 --> 1:13:47.000
<v Speaker 2>like great, Like it got him to play a little

1:13:47.000 --> 1:13:50.280
<v Speaker 2>bit of golf. So maybe there are things that clubs,

1:13:50.439 --> 1:13:52.360
<v Speaker 2>like we stumbled upon that idea, but like, maybe there

1:13:52.360 --> 1:13:54.479
<v Speaker 2>are things that clubs can do where you know, the

1:13:54.479 --> 1:13:57.519
<v Speaker 2>grand scheme of things, it's golf adjacent, the golf related

1:13:57.520 --> 1:13:59.599
<v Speaker 2>and it's not a huge investment, but it will bring

1:14:00.320 --> 1:14:03.040
<v Speaker 2>again that's stickiness to their membership.

1:14:03.320 --> 1:14:05.120
<v Speaker 1>All right, Nick, thank you so much for coming on

1:14:05.160 --> 1:14:08.400
<v Speaker 1>the podcast. Really enjoyed this conversation and best of luck

1:14:08.439 --> 1:14:09.160
<v Speaker 1>with Ald Barnwell.

1:14:09.400 --> 1:14:11.600
<v Speaker 2>Thank you thanks for putting up with my app and

1:14:11.680 --> 1:14:12.080
<v Speaker 2>Goo Ahead.

1:14:21.000 --> 1:14:24.680
<v Speaker 1>This episode of the Friday Golf Podcast was produced by

1:14:24.800 --> 1:14:28.439
<v Speaker 1>Matt Rusius. Thank you, Matt. If you'd like to do

1:14:28.520 --> 1:14:32.400
<v Speaker 1>something really quick that helps us a lot, go to

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<v Speaker 1>wherever you're listening to this podcast and give us a

1:14:35.600 --> 1:14:38.920
<v Speaker 1>rating and review. We read all the feedback that we

1:14:38.960 --> 1:14:41.439
<v Speaker 1>get and we like hearing it from people, so if

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<v Speaker 1>you do that, it will help us find new listeners,

1:14:44.000 --> 1:14:46.880
<v Speaker 1>and it will also give us good information about what

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<v Speaker 1>we're doing well and what we could do better. Thank

1:14:49.439 --> 1:14:51.840
<v Speaker 1>you for listening to this episode. We'll be back again

1:14:51.880 --> 1:14:52.920
<v Speaker 1>soon with another