WEBVTT - How Commercial Jingles Work 0:00:01.120 --> 0:00:04.280 Welcome to you stuff you should know from house stuff 0:00:04.280 --> 0:00:13.239 Works dot com. Hey, and welcome to the podcast. I'm 0:00:13.320 --> 0:00:17.480 Josh Clark. There's Charles W. Chuck Bryant. Have you noticed 0:00:17.520 --> 0:00:20.079 that Jerry has a more aggressive countdown since we're shooting video. 0:00:21.000 --> 0:00:24.040 We're shooting video now for those of you not watching 0:00:24.320 --> 0:00:28.040 and just listening like old school, Yeah, we uh we 0:00:28.120 --> 0:00:31.960 have these on video potentially. Yeah, Jerry's but you're simply 0:00:32.000 --> 0:00:34.919 counting down now. Yeah, he just yelled at us three 0:00:35.000 --> 0:00:37.239 D one and I keep you know, we do two 0:00:37.240 --> 0:00:41.720 of these uh at a time. Um, and I always 0:00:41.760 --> 0:00:45.000 bring a shirt and always forget to change into it, 0:00:46.040 --> 0:00:50.000 like changing. Yeah, I feel like a jerk. No, I 0:00:50.040 --> 0:00:52.839 did change once the first time. Well, today you have 0:00:52.920 --> 0:00:57.840 on your mystery signed feed at three thousands. Shout out 0:00:57.840 --> 0:01:02.160 to Kevin and Bill. Yeah, guys, you're listening. You know, everybody, Mike, Joel, 0:01:02.320 --> 0:01:06.360 anybody ever had anything to do with that show. TV's 0:01:06.400 --> 0:01:09.680 Frank who's now a successful tweeter. Yeah, I don't know 0:01:09.720 --> 0:01:13.160 if you follow him. He's he's pretty liberal. You know. 0:01:13.240 --> 0:01:14.840 Joel went out and did his own thing as well. 0:01:14.920 --> 0:01:18.559 Like they're both doing similar versions of their previous job. 0:01:18.800 --> 0:01:21.880 What is it. Cinematic Titanic is Joel's and then Riff 0:01:21.920 --> 0:01:26.919 Tracks is Mike's. Uh yeah, I'm I'm all aware, you know. Um, 0:01:27.280 --> 0:01:32.480 Robert Lamb interviewed Joel Hodgson on and there's like a 0:01:32.720 --> 0:01:36.560 really awesome, lengthy blog interview on the stuff to blow 0:01:36.640 --> 0:01:40.720 your mind blog cool check it out. Yeah, so that's 0:01:40.760 --> 0:01:46.440 the intro for commercial jingles, which is what we're talking about. UM, 0:01:46.640 --> 0:01:50.120 I really don't have anything except chuck. Have you ever 0:01:50.160 --> 0:01:56.840 heard of a little uh songwriter named Lynn Duddy? Nope? 0:01:57.280 --> 0:02:01.000 I had neither. Apparently Lynn Duddy out the I Love 0:02:01.080 --> 0:02:05.480 Bosco jingle, which I've never heard before, but it's listed 0:02:05.480 --> 0:02:09.160 as a famous jingle, So I feel like I'm missing out. 0:02:09.639 --> 0:02:12.920 I didn't know the actually I Love Bosco jingle. That's 0:02:12.960 --> 0:02:15.760 the one that we list. What's with this? And Barry 0:02:15.760 --> 0:02:18.639 Manelo wasn't in here, no, which let's just get that 0:02:18.680 --> 0:02:21.120 out of the way. Hanelo, Who I love? You mean? 0:02:21.200 --> 0:02:23.480 I have seen him front Row Center in Vegas. It 0:02:23.560 --> 0:02:26.880 was an awesome show. Did he he looks so scary now? 0:02:28.520 --> 0:02:31.120 I he's a great guy. I don't know if I 0:02:31.200 --> 0:02:33.360 want in front Rows all I'm saying, he h. It 0:02:33.440 --> 0:02:35.280 was cool. He said something to me, I had to 0:02:35.320 --> 0:02:37.480 go to the bathroom, and I like went and left 0:02:37.560 --> 0:02:39.240 in the middle of one of his songs, and while 0:02:39.240 --> 0:02:41.920 he was singing, didn't miss a beat. He says to 0:02:42.000 --> 0:02:44.919 my back, don't leave now it gets better, And then 0:02:44.960 --> 0:02:48.919 just like went into the song yeah, and you was like, man, 0:02:49.680 --> 0:02:51.280 did Josh Yeah? Did you hear it? Did you know 0:02:51.320 --> 0:02:53.720 it was? I didn't hear. I came back and she 0:02:53.840 --> 0:02:58.080 was still like, oh my god, did you hear? Yeah? 0:02:58.240 --> 0:03:02.200 But Barry Manelo, in addition to his incredible singing career, 0:03:03.000 --> 0:03:06.840 also is um one of the better UM commercial jingle 0:03:06.960 --> 0:03:12.280 writers of all time. Yeah, performed and co wrote h 0:03:12.480 --> 0:03:15.480 jingles like like a good neighbor state farm is there? 0:03:15.680 --> 0:03:18.440 That's a big one. Man. They're still using that stuck 0:03:18.480 --> 0:03:20.360 on the band aid because the band aid stuck on me. 0:03:20.480 --> 0:03:24.280 That's huge. Grab a bucket of chicken. I haven't heard 0:03:24.280 --> 0:03:27.920 that one. Grab a bucket of chicken. It was like seventies. Yeah, 0:03:29.600 --> 0:03:32.000 and that that was for KFC, obviously, and you deserve 0:03:32.040 --> 0:03:35.680 a break today at McDonald's Big one, And he apparently 0:03:35.720 --> 0:03:41.600 recently did one for Dodge. I saw Randy Newman obviously. 0:03:41.640 --> 0:03:45.880 He writes whatever pays the most. He wrote a bunch 0:03:45.880 --> 0:03:47.760 back in the day. And then this guy Jim Brickman, 0:03:48.560 --> 0:03:51.920 who made quite a name for himself with ads like 0:03:52.440 --> 0:03:57.040 We're flint Stone's Kids. Oh yeah, for the vitamins. I 0:03:57.120 --> 0:03:59.400 used to love those, but um, every once in a 0:03:59.400 --> 0:04:02.840 while my mom just buy the cheaper knockoff ones and 0:04:02.920 --> 0:04:06.600 the difference in taste. So there is a spell where 0:04:06.640 --> 0:04:11.840 like she would find like sticky knockoff flint Stone vitamins 0:04:11.880 --> 0:04:15.360 like in my Lincoln Logs, just stuck to things because 0:04:15.400 --> 0:04:19.040 I'd just be like, yeah, I just put it in 0:04:19.120 --> 0:04:22.800 my Lincoln Logs because I guess throwing it away was 0:04:22.839 --> 0:04:25.680 too difficult. It's pretty good, but yeah. And then of 0:04:25.720 --> 0:04:30.280 course Lynn Duddy and Brickman's other big one was Gere 0:04:30.440 --> 0:04:32.719 Good Things to Do. You know how rich these people 0:04:32.800 --> 0:04:37.640 must be if they had even just a halfway decent agent. Well, 0:04:37.680 --> 0:04:39.080 it points out on this article. I don't know if 0:04:39.080 --> 0:04:41.359 it's still the case, but if you wrote the jingle, 0:04:41.440 --> 0:04:43.599 you own the rights to it. I know, I don't 0:04:43.600 --> 0:04:45.440 know if that's still it seems like it should be. 0:04:45.560 --> 0:04:48.320 I guarantee you Manilow owns the rights to the ones 0:04:48.360 --> 0:04:51.000 that he wrote. He didn't need a dour, but he 0:04:51.120 --> 0:04:54.160 still does, although he likes to cancel once in a while. 0:04:54.200 --> 0:04:57.640 He just came I had tickets for his Atlanta show. Really, 0:04:57.680 --> 0:05:01.120 he just cancel it. Cancel I'm not playing sorry, huh 0:05:01.480 --> 0:05:05.960 they are? Oh really Yeah that's pretty lame. Yeah, I thought, well, 0:05:06.000 --> 0:05:08.120 I hope he's all right. I was really into Barry 0:05:08.160 --> 0:05:10.000 Manly when I was a kid, I know, for someone 0:05:10.000 --> 0:05:13.719 who ended up being like fairly cool with my music, daste. 0:05:14.720 --> 0:05:17.320 I've got great music taste too, and I love Yeah. No, 0:05:17.400 --> 0:05:20.480 I'm just saying, all right, let's get into this, okay, 0:05:20.520 --> 0:05:23.400 So Chuck, what is a commercial jingle? It's one of 0:05:23.440 --> 0:05:27.080 these things that you know, you anybody can define it, 0:05:27.200 --> 0:05:31.200 but it's actually a little specific. Uh yeah, Well it 0:05:31.320 --> 0:05:35.960 is a song or a snippet um of a hopefully 0:05:36.279 --> 0:05:40.599 memorable melody written about a product. And that's the original jingle. 0:05:40.839 --> 0:05:44.000 We'll get into how it's changed over the years. So. Um, 0:05:44.400 --> 0:05:46.080 it can have just about anything in it, like a 0:05:46.120 --> 0:05:49.000 slogan like like a good neighbor, state farmers there. It 0:05:49.080 --> 0:05:53.880 can have a phone number like a hundred five hundred 0:05:54.760 --> 0:05:59.400 Empire today, Yeah, good going. Um. It can have a 0:05:59.440 --> 0:06:04.640 call letter like NBC. Yeah, that is um I looked 0:06:04.640 --> 0:06:08.239 into that. That is what they now call audio branding 0:06:08.320 --> 0:06:11.360 or an audio logo. Um, like the sound of your 0:06:11.400 --> 0:06:15.039 computer makes when you open it. You know, Apple has theirs, 0:06:15.120 --> 0:06:18.760 PC said theirs or the ding ding ding from NBC 0:06:18.920 --> 0:06:21.360 like you just said, but that's a big business now, 0:06:21.600 --> 0:06:27.240 Or that jingle like who can never get rid of 0:06:27.240 --> 0:06:29.560 that one once it's in your head. Uh, but that's 0:06:29.560 --> 0:06:32.320 a new thing. Like that's even more specific now than 0:06:32.440 --> 0:06:36.000 jingles are what they call audio branding. And every time 0:06:36.040 --> 0:06:40.080 I hear the word branding, a little piece of me die. Um. 0:06:40.120 --> 0:06:42.560 But the dude from the Human League, remember that band? Ye, 0:06:43.040 --> 0:06:47.240 he has a company now that's like getting rich doing this. Yeah. 0:06:47.320 --> 0:06:50.719 Basically it's a little more complex in a jingle because 0:06:50.760 --> 0:06:53.080 they're trying to capture like the essence of your brand 0:06:53.080 --> 0:06:55.960 with a few notes maybe or in the case of 0:06:56.000 --> 0:07:00.080 like an LG dryer instead of hearing at the in 0:07:00.480 --> 0:07:04.480 it plays this little melody. It's like laundrys time. No, 0:07:04.839 --> 0:07:07.919 what is that? Uh No, it's a little melody, like 0:07:07.960 --> 0:07:11.800 a little dinging chiming melody. Who who was it that 0:07:11.840 --> 0:07:15.440 wrote the Yahoo one Yahoo man? Who was that? We 0:07:15.440 --> 0:07:18.360 were just talking about that recently? How was the guy 0:07:18.360 --> 0:07:24.520 who wrote? Uh? Oh man, I can't remember. Oh, well, 0:07:24.880 --> 0:07:28.400 somebody right in it was a previous podcast that's less 0:07:28.440 --> 0:07:33.480 than two months old. It's all gone now. Uh alright, 0:07:33.520 --> 0:07:37.000 So anyway, that's audio branding. But oh we left out 0:07:37.040 --> 0:07:39.520 one other, one other part of a jingle. It can 0:07:39.560 --> 0:07:43.320 also tout the benefits of a product. Yeah, especially back 0:07:43.320 --> 0:07:45.280 in the day, that was huge. Like you'll wonder where 0:07:45.280 --> 0:07:48.360 the yellow went when you brush your teeth with PEPs 0:07:48.360 --> 0:07:52.680 it in Really you're not familiar, No, I remember the 0:07:52.720 --> 0:07:57.160 crest Um the Crest Patrol. Yeah, we make holes and teeth. 0:07:57.600 --> 0:08:01.120 Remember that? No? That that? Oh man, I wish I 0:08:01.120 --> 0:08:03.680 would look this stuff up. In the seventies, that was 0:08:03.720 --> 0:08:06.640 the cartoon of the Crest, I remember that. Yeah. And 0:08:06.680 --> 0:08:09.240 then there were the the the yup mouse who were 0:08:09.240 --> 0:08:12.400 the bad people in that? I don't remember. The enemies 0:08:12.640 --> 0:08:16.160 were the ones we make holes and teeth, the cavity creeps. 0:08:16.360 --> 0:08:19.920 I know, the cavity creeps. Alright, I'm firing on all 0:08:20.440 --> 0:08:23.320 you know. Um. I remember being in like third grade, 0:08:23.320 --> 0:08:25.680 I think, and we got a bunch of promotional materials 0:08:25.680 --> 0:08:28.160 from the Crest Patrol and it included a play of 0:08:28.240 --> 0:08:34.360 which I was I think a toothbrush talk about infiltrating schools, 0:08:34.520 --> 0:08:37.120 like we put on a play about the Crest Patrol 0:08:38.040 --> 0:08:41.559 in school. Wow, that is weird. It's a little weird, 0:08:42.120 --> 0:08:48.079 So Chuck Jingles. They've been around since the Egyptians, as 0:08:48.120 --> 0:08:51.000 I understand it, that is not true. Technically, it is 0:08:51.040 --> 0:08:53.600 true because the Egyptians were around in the nineteen thirties. 0:08:56.400 --> 0:09:01.520 Funny Guy Christmas Eve six they have credited the um. 0:09:01.600 --> 0:09:06.000 The Wheaties Quartet was singing about the Wheaties Breakfast Cereal 0:09:07.720 --> 0:09:11.280 first ever jingle, UM, And apparently Wheaties was in pretty 0:09:11.320 --> 0:09:12.880 bad shape and they're even gonna get rid of it 0:09:13.320 --> 0:09:16.000 until they noticed that in markets where they were playing 0:09:16.040 --> 0:09:19.240 this song on the radio, Wheaties picked up and they said, hey, 0:09:19.280 --> 0:09:21.920 maybe this jingles. Maybe he's got something to it. And 0:09:22.000 --> 0:09:25.080 they probably call it a jingle at the time. UM. 0:09:25.120 --> 0:09:28.920 And then they put it nationwide and Wheaties was saved. Yeah. 0:09:29.200 --> 0:09:30.960 Have you did you listen to it? No? Is it 0:09:31.000 --> 0:09:33.600 pretty bad? No, it's great. It sounds like the b Sharp's, 0:09:34.440 --> 0:09:37.840 you know, it's barbershop quartet. It sounds like Baby on Board, Yeah, 0:09:37.840 --> 0:09:41.320 except singing about Wheaties. So that whole Wheaties thing is 0:09:41.320 --> 0:09:44.679 pretty well established, but some still dispute it. And it 0:09:44.720 --> 0:09:49.480 depends on how you look at, um what a jingle is, um, 0:09:49.520 --> 0:09:52.040 whether that's the first one or not. But there's a 0:09:52.080 --> 0:09:55.400 song that was written in nineteen o five called in 0:09:55.520 --> 0:09:59.680 My Merry Old Mobile, like Gus Edwards and Vincent Brian 0:10:00.120 --> 0:10:02.720 and I didn't realize that people were named Vincent back 0:10:02.760 --> 0:10:05.760 in nineteen o five. Does that seem like a modern name. 0:10:05.960 --> 0:10:09.800 It seems more like nineteen forties to nineteen seventies. Maybe 0:10:11.040 --> 0:10:14.199 maybe you know there's a website that charts popularity of 0:10:14.280 --> 0:10:16.079 names in a graph. I believe that I bet you 0:10:16.160 --> 0:10:18.840 Vincent is pretty low back then. Um, but those two 0:10:18.840 --> 0:10:22.480 guys made in My Mary Oldsmobile and Oldsmobile used it 0:10:22.760 --> 0:10:28.400 in the thirties, but it wasn't originally recorded or written 0:10:28.520 --> 0:10:31.080 four Oldsmobile to use. I think the guys just really 0:10:31.080 --> 0:10:35.360 like their Oldsmobile and so um. The author of this article, 0:10:35.400 --> 0:10:38.520 Tim Faulkner, points out that you're probably more accurately call 0:10:38.559 --> 0:10:42.280 it the first pop song licensed for commercial use. Okay, 0:10:42.280 --> 0:10:44.240 that makes more sense. So it's technically not a jingle. 0:10:44.280 --> 0:10:49.920 So the Weaties Quartet still stands Christmas Eve, Minneapolis, Minnesota. 0:10:50.240 --> 0:10:55.680 Is there any place more desolate than Hey it worked, yeah, 0:10:55.760 --> 0:10:58.720 because we still have wheaties today. So the whole reason 0:10:58.920 --> 0:11:02.120 Jingles came about was because you know, I'm all about 0:11:02.120 --> 0:11:07.600 my like nineteen thirties consumer history. Yeah, and like in 0:11:07.600 --> 0:11:11.119 in the thirties, like consumer protection was like way stronger, 0:11:11.160 --> 0:11:15.079 and one of the things was direct advertising was very strict. 0:11:15.520 --> 0:11:18.560 So funny now yeah, it's so like no holds bart 0:11:18.640 --> 0:11:21.320 Now you know Australia is like going to town like 0:11:21.440 --> 0:11:25.640 preventing direct marketing to kids. Yeah, they're really protecting their kids. 0:11:26.320 --> 0:11:28.920 It is very cool. Plus beer you can only market 0:11:29.000 --> 0:11:31.400 here exactly. If you remember when there used to be 0:11:31.440 --> 0:11:35.439 like cigarette ads and oh yeah, cutty sark ads and 0:11:35.600 --> 0:11:37.719 things like that. It's funny to look through. Uh if 0:11:37.720 --> 0:11:40.480 you go like to uh antique places and they have 0:11:40.520 --> 0:11:43.040 old life magazine stuff, you just look at the ads 0:11:43.040 --> 0:11:47.600 and it's like these happy people slowly killing themselves with merits. 0:11:48.400 --> 0:11:50.760 Um So. But in the in the thirties, like if 0:11:50.760 --> 0:11:53.439 you wanted to get an ad on the radio, you 0:11:53.559 --> 0:11:58.520 pretty much had to buy some time like a half 0:11:58.520 --> 0:12:00.720 hour or an hour and put on a pro rim 0:12:00.800 --> 0:12:03.000 and Hence we have things like the King Biscuit Flower 0:12:03.040 --> 0:12:09.320 Hour you know um, or the General Motors Um car 0:12:09.480 --> 0:12:13.560 Thriller Mysteries, you know whatever. And at first I think 0:12:13.559 --> 0:12:16.720 it was really boring and dull and dumb. And they 0:12:16.760 --> 0:12:21.000 figured out that consumers were a little more savvy and 0:12:21.400 --> 0:12:24.800 we're not really willing to share their time for something 0:12:25.000 --> 0:12:29.679 that's just an ad like an infomercial, right, so they 0:12:29.720 --> 0:12:33.040 started to make things like the Shadow and Little or 0:12:33.080 --> 0:12:37.560 fanany um, and they made them so they could advertise. 0:12:37.679 --> 0:12:41.440 But eventually it gave us radio programming and then ultimately 0:12:41.480 --> 0:12:44.640 TV programming. As we understand it today, we're basically born 0:12:44.679 --> 0:12:47.880 out of this desire to advertise to radio listeners in 0:12:47.880 --> 0:12:52.200 the thirties. Pretty cool, yeah, um. And I didn't realize this, 0:12:52.400 --> 0:12:54.080 or I realized, I guess, But it's just hard to 0:12:54.120 --> 0:12:57.439 imagine these days because it's so advertising is so all 0:12:57.480 --> 0:13:02.040 over the place. But back then, you had direct to 0:13:02.760 --> 0:13:06.320 consumer sales one on one you go to a store, 0:13:06.440 --> 0:13:08.280 or you have a traveling salesman come to your house 0:13:08.640 --> 0:13:12.920 to sell a vacuum cleaner or whatever. And the ads 0:13:13.040 --> 0:13:15.880 back in the day, uh kind of bore that out. 0:13:16.000 --> 0:13:18.679 They were basically real matter of fact and kind of 0:13:18.760 --> 0:13:23.000 dry and really just bullet bullet pointed, how our product 0:13:23.120 --> 0:13:26.440 is better than the other's, very boring, very dry, Like 0:13:26.520 --> 0:13:29.760 our spats are better than our competitors spats because they're 0:13:29.800 --> 0:13:34.440 made with virgin baby goat skin. That's right. But with 0:13:34.480 --> 0:13:38.720 the popularity of radio, things changed and they realized that 0:13:38.800 --> 0:13:42.960 jingles uh could make a real impact, you know, and 0:13:43.000 --> 0:13:46.000 they did because it's music, as the Wheaties Quartet proved 0:13:46.000 --> 0:13:50.040 pretty early on. Um, and just right out of the gate, 0:13:50.320 --> 0:13:52.839 people started really paying attention to this, and they brought 0:13:52.880 --> 0:13:56.320 the field of psychology in and psychology started cranking out 0:13:56.520 --> 0:14:01.400 books that basically guided advertisers and companies on how to 0:14:01.600 --> 0:14:05.880 reach these audiences like who's listening when, and like how 0:14:05.920 --> 0:14:11.120 to talk to them and um yeah. But they just 0:14:11.200 --> 0:14:14.400 basically exploded overnight, and it was all largely thanks to 0:14:14.480 --> 0:14:17.160 the jingle. Yeah, and you know, the early on and 0:14:17.200 --> 0:14:19.280 I think it still holds true today. If you want 0:14:19.280 --> 0:14:22.560 to be a successful jingle, it's got to be very simple. 0:14:23.040 --> 0:14:27.520 You gotta have a repetition. Um, you gotta have Rhyming 0:14:27.600 --> 0:14:29.800 is good, it is, It helps stick in your head 0:14:29.800 --> 0:14:32.960 a little more and before you know it, it's become 0:14:33.000 --> 0:14:37.040 part of your consciousness for like life, like they point 0:14:37.040 --> 0:14:40.640 out here in the article the Oscar Meyer uh Bolognay song, 0:14:41.160 --> 0:14:43.080 Like anyone who grew up in the seventies can sing 0:14:43.120 --> 0:14:46.040 that word for word today unless you just weren't paying 0:14:46.040 --> 0:14:47.800 attention as a kid. Do you want to sing a 0:14:47.800 --> 0:14:51.840 little of it? Well? Now do you know Bologne has 0:14:51.840 --> 0:14:54.120 a first name? It's O S c A R. And 0:14:54.160 --> 0:14:56.320 the plot plot fiz fizz. Oh, what a relief. It 0:14:56.360 --> 0:14:59.360 is like these things get burned into the collective consciousness. 0:14:59.400 --> 0:15:05.640 But um costanza, what's that from Seinfeld? Remember? Like George 0:15:05.640 --> 0:15:09.120 gets a girlfriend because he uh, he associates his name 0:15:09.160 --> 0:15:14.040 with that by men, and he goes Stanza and the 0:15:14.040 --> 0:15:16.120 the woman doesn't even like him, but she can't get 0:15:16.200 --> 0:15:19.040 him out of her head because that castanzas in there, 0:15:19.440 --> 0:15:23.200 which you would call an earworm, which we've talked about 0:15:23.240 --> 0:15:26.720 it feels like before, right, I think so, But we 0:15:26.760 --> 0:15:29.520 may as well talk about the or verm. Is that 0:15:30.440 --> 0:15:34.400 in German it's or verm and everyone knows it what 0:15:34.520 --> 0:15:36.960 an earworm is. It's when it a song or a 0:15:36.960 --> 0:15:39.720 part of a song gets stuck in your head. Sometimes 0:15:39.800 --> 0:15:46.520 an explicably splica inexplicably, something weird got stuck in your head. 0:15:46.760 --> 0:15:48.400 Like you wake up in the morning and the song 0:15:48.480 --> 0:15:51.880 is in your head. You hadn't heard it in weeks, months, years, 0:15:51.920 --> 0:15:55.000 who knows, but it's just there. And they don't really 0:15:55.000 --> 0:15:57.960 know how it works either. No, but a couple of 0:15:58.320 --> 0:16:02.280 very smart guys in the seventies got together. Their names 0:16:02.280 --> 0:16:06.080 were Alan Badly and Graham Hitch, and they I think 0:16:06.120 --> 0:16:08.440 they're responsible for coming up with the idea of the 0:16:08.480 --> 0:16:15.520 working memory. Well they went on to write The Hustle Um, 0:16:15.560 --> 0:16:19.440 but the Badly and Hitch first, Um, I guess I've 0:16:19.480 --> 0:16:22.320 investigated working memory. And they came up with this thing 0:16:22.400 --> 0:16:28.440 called the the phonological loop, right, which is an earworm 0:16:28.560 --> 0:16:33.120 or a snippet of music or a a sentence, whatever, 0:16:33.240 --> 0:16:36.040 it's running around. You can almost see it facing this 0:16:36.120 --> 0:16:38.760 track in your head over and over again. That's the 0:16:38.800 --> 0:16:43.040 phonological loop. And it's made of two parts, right, the 0:16:43.080 --> 0:16:47.520 phonological store, which is your inner ear which here's it, 0:16:48.560 --> 0:16:53.080 and then the articulatory rehearsal system, which is you're driving 0:16:53.080 --> 0:16:57.160 yourself totally insane by saying it over and over repeating. 0:16:57.200 --> 0:17:01.360 It's how we learned to talk or learn a foreign language. Um, 0:17:01.400 --> 0:17:06.040 and they think that this phonological um loop is basically 0:17:06.240 --> 0:17:10.800 an earworm, hitching a ride on this neurological process that 0:17:10.880 --> 0:17:16.199 we have naturally and basically exploiting it for commercial purposes. Wow, 0:17:17.240 --> 0:17:22.680 happens more in women, supposedly, more musicians supposedly, And if 0:17:22.680 --> 0:17:25.359 you have O c D. It might really present a 0:17:25.359 --> 0:17:27.920 problem with you. That was a really good episode of ours. 0:17:28.000 --> 0:17:32.960 If you ask O c D. We talked about David 0:17:33.000 --> 0:17:37.400 Sedaris licks light switches. I think yeah, in his book 0:17:37.400 --> 0:17:39.160 he did. I don't know if that's real. I think 0:17:39.160 --> 0:17:42.520 it is, though, Um, how to get rid of an earworm? 0:17:42.960 --> 0:17:46.040 There's all kinds of things you can try, like actually 0:17:46.359 --> 0:17:50.959 hearing the song in full um, Like, Um, if you 0:17:52.240 --> 0:17:55.160 can't get call me maybe out of your head, right, 0:17:55.400 --> 0:17:58.000 just go listen to call me. Maybe sometimes singing it 0:17:58.080 --> 0:17:59.720 yourself all the way through. You can do it. You 0:17:59.760 --> 0:18:02.320 could sing call me. Maybe you could vanquish it from 0:18:02.320 --> 0:18:05.200 your mind. But there's really no sure fireway that those 0:18:05.240 --> 0:18:08.040 are justiciable tricks. I heard someone say something about listening 0:18:08.080 --> 0:18:12.280 to rush, We'll get rid of its? Was that what 0:18:12.320 --> 0:18:18.960 it was? Because you just gets smart? Right? Um? Who's 0:18:19.000 --> 0:18:22.480 professor Colaris. So he's the one who's basically he's a 0:18:22.560 --> 0:18:26.080 University of Cincinnati professor. He's in the ear Warm article, okay, 0:18:26.160 --> 0:18:30.600 and he has dedicated his career to basically exploring earworms 0:18:32.000 --> 0:18:36.800 figuring out how to how they work. Um, I think 0:18:36.800 --> 0:18:39.720 he's made a name for himself in it. He appears 0:18:39.720 --> 0:18:42.080 in not one, but two how Stuff Works articles. So 0:18:42.840 --> 0:18:47.840 he's arrived. So what he's done, um through surveys, he said, 0:18:47.880 --> 0:18:50.960 it's obviously all up to the person is very individual 0:18:51.000 --> 0:18:52.840 as far as what songs get stuck in your head. 0:18:53.240 --> 0:18:56.639 But he put together, through some surveys what he calls 0:18:56.680 --> 0:18:59.760 the playlist from Hell, and I would have to agree, 0:19:00.720 --> 0:19:02.800 I'd like to see this updated because it's a little 0:19:02.920 --> 0:19:05.240 dated a little bit. I mean, I'm sure that One 0:19:05.480 --> 0:19:08.200 Party Rock is gotta be at the top of the list. 0:19:09.160 --> 0:19:11.560 I don't know that One Party Rock is in the 0:19:11.600 --> 0:19:15.359 pust to not do that at all. You're there's it's 0:19:15.680 --> 0:19:19.119 literally impossible that you have not heard party Is it 0:19:19.200 --> 0:19:21.480 a song? Yes, I have not heard it. I will 0:19:21.520 --> 0:19:23.760 play it for you. You'll be like, oh, okay, is 0:19:23.800 --> 0:19:26.280 it like a pop swan? Yeah, it's not a commercial. 0:19:27.080 --> 0:19:33.520 It's everything. It's inescapable. It is the alpha and it's 0:19:33.560 --> 0:19:36.159 just not possible. You haven't heard it all right, But 0:19:36.400 --> 0:19:39.880 his playlist from Hell includes uh, the baby back ribs, 0:19:39.960 --> 0:19:43.919 Chili's jingle which we won't even say out loud, the 0:19:43.920 --> 0:19:48.360 Bajamans who let the Dogs out. That's a good one. Queens, 0:19:48.359 --> 0:19:50.520 we will rock you. That's another good one. That's a 0:19:50.520 --> 0:19:52.200 good one. But I don't, I don't know. That doesn't 0:19:52.200 --> 0:19:58.560 strike me as particularly you're wormy. Um, give me a break. 0:19:58.880 --> 0:20:02.040 It's a good one to ki at bar Uh the 0:20:02.080 --> 0:20:04.720 Mission Impossible theme. I think it's funny that this is 0:20:04.760 --> 0:20:07.240 on here because I had an experience with that when 0:20:07.280 --> 0:20:09.680 I lived in New Jersey. It was when I think 0:20:09.720 --> 0:20:12.080 the first Mission Impossible movie came out in YouTube did 0:20:12.119 --> 0:20:15.639 the update of the theme. That thing was stuck in 0:20:15.680 --> 0:20:18.480 my head for like three days. I was walking around 0:20:18.600 --> 0:20:23.320 just going done up corners really quick and like looking 0:20:23.320 --> 0:20:25.600 around doing a tuck and roll. It was crazy. So 0:20:26.040 --> 0:20:27.960 it didn't surprise me to see that on here. Y 0:20:28.119 --> 0:20:30.280 m c A, there's nothing wrong with that. I kind 0:20:30.280 --> 0:20:32.200 of like this playlist. I wouldn't call it from Hell, 0:20:32.440 --> 0:20:36.800 I'd call it maybe from hack at Best. Okay, Um, 0:20:37.160 --> 0:20:40.960 Now I do hate. Um, the Lion Sleeps Tonight. I 0:20:41.000 --> 0:20:43.359 hate that song. I think that's probably on there for 0:20:43.720 --> 0:20:48.440 the very fav womb there it is by Tag Team 0:20:48.480 --> 0:20:50.560 and other good It's a Small World. I guess that 0:20:50.600 --> 0:20:53.159 one because you go to Disney World and you just 0:20:53.240 --> 0:20:55.560 hear it over and over and over. Um, what ride 0:20:55.640 --> 0:20:57.879 is that? It's a Small World? Is that the name 0:20:57.880 --> 0:21:00.359 of the ride too? Yeah? I think so. It's been 0:21:00.359 --> 0:21:04.280 a while, but yeah, so, Um, there's still plenty of 0:21:04.400 --> 0:21:06.800 jingles out there. I'm trying to think of a of 0:21:06.840 --> 0:21:12.719 a new jingle. Well, they're they're all over um sports radio. 0:21:13.400 --> 0:21:15.000 Oh yeah, because I listened to a lot of sports 0:21:15.040 --> 0:21:17.240 talk and me and my lead guitarist Eddie who you 0:21:17.280 --> 0:21:23.000 know Eddie Eddie Cooper. Uh, we have been joking around 0:21:23.080 --> 0:21:27.960 about doing um, like a medley of radio jingles in 0:21:28.000 --> 0:21:30.560 our set, because if you listen to sports radio, man, 0:21:30.640 --> 0:21:33.960 it's like the same ones like what well, looky, looky, looky, 0:21:34.080 --> 0:21:38.160 here comes cookie alarm Force. I haven't heard that one. 0:21:38.200 --> 0:21:44.080 Alarm Force. Ah. Oh man, I can't think of them, 0:21:44.119 --> 0:21:46.000 but yeah, I mean there's just like if you listen 0:21:46.000 --> 0:21:47.880 to any kind of sports radio, it's like the same ones. 0:21:48.280 --> 0:21:49.960 The had that always sticks out to me when I 0:21:49.960 --> 0:21:52.160 think of like sports radio, talk radio. Is that one 0:21:52.160 --> 0:21:56.920 guy who's he's like trying to sell like some sort 0:21:56.960 --> 0:22:02.199 of um REFI like, he's a refinance guy. He's like, 0:22:02.440 --> 0:22:07.399 it's the biggest no brainer in the history. Or if 0:22:07.440 --> 0:22:09.240 you've heard and this isn't even a jingle but a 0:22:09.240 --> 0:22:10.960 full on song, if you heard any of the Blue 0:22:10.960 --> 0:22:16.120 Belt ice cream commercials, I don't know, it's pretty great. Oh, 0:22:16.240 --> 0:22:18.639 I mean they're all different, but it's all like this 0:22:18.720 --> 0:22:23.080 guy singing about like you know, country morning and the 0:22:23.119 --> 0:22:27.040 sound of birds chirping, and it's like the sound of 0:22:27.080 --> 0:22:29.720 coming home is what you taste when you eat Blue 0:22:29.720 --> 0:22:36.520 Belt ice cream, which is a lie. Um. But like 0:22:36.600 --> 0:22:38.760 you said, they sort of have gone out of fashion 0:22:38.760 --> 0:22:41.879 a little bit at least from the heyday, even though 0:22:41.920 --> 0:22:45.000 they're still around. Yeah, they still they are viewed somewhat 0:22:45.000 --> 0:22:47.680 as hokey. I think if you stop and think about 0:22:47.680 --> 0:22:50.879 a commercial jingle or the concept of a jingle, it's hokey, 0:22:51.000 --> 0:22:53.000 even though you probably have five hundred of them in 0:22:53.040 --> 0:22:55.480 your head that you could recall at any moment exactly. 0:22:55.760 --> 0:22:59.959 But yes, if you are say, um, the company responsible 0:23:00.040 --> 0:23:04.560 for running VW's advertising campaign. You're probably not going to 0:23:04.680 --> 0:23:07.480 use a commercial jingle. You're trying to go the other route, 0:23:07.680 --> 0:23:10.840 which is to appropriate a pop song. Yeah, and the 0:23:10.960 --> 0:23:14.479 v WS case, they used Nick Drake, which great one, 0:23:14.560 --> 0:23:16.840 the song Pink Moon. Yeah, that's how I came to 0:23:16.840 --> 0:23:18.720 find out who Nick Drake was. That's how a lot 0:23:18.720 --> 0:23:20.280 of people came to find out. And that's what the 0:23:20.359 --> 0:23:22.120 article points out as a lot of times they can 0:23:22.240 --> 0:23:26.840 resuscitate careers, although in his case he passed away, but uh, 0:23:26.880 --> 0:23:29.760 he definitely like was way more popular after that commercial 0:23:29.760 --> 0:23:34.040 than he was before. Um. Stereo Lab was also VWA. 0:23:34.640 --> 0:23:38.200 Uh who else? Um. I don't think they needed any help, 0:23:38.240 --> 0:23:41.800 but it was like a perfect fit. The Polyphonic Spree, 0:23:42.480 --> 0:23:45.000 Oh yeah, they had that there. I can't remember the 0:23:45.080 --> 0:23:47.400 name of the song was like their huge hit. Um 0:23:47.440 --> 0:23:50.680 that was on a VW commercial, Like when VW first 0:23:50.760 --> 0:23:52.800 came out with the New Beatle Hey and shout out 0:23:52.840 --> 0:23:56.600