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Speaker 3: You know, it's a lot of people that are struggling
Speaker 3: in this economy. You have to have the have nots
Speaker 3: and the riches getting richer while the poor is getting poor.
Speaker 3: Yea permanent recession and a lot of people are struggling,
Speaker 3: and there is a food crisis.
Speaker 1: I believe they said.
Speaker 3: One out of every five or one out of every
Speaker 3: four children is living in poverty, malnourished.
Speaker 2: M h.
Speaker 3: And Lupey Fiasco said something that was extremely insightful one time.
Speaker 3: And he's from the South side of Chicago. He'srom the
Speaker 3: West side of Chicago, and he was saying that he
Speaker 3: went to go speak to to kids at school, and
Speaker 3: what he realized was at that school that he went
Speaker 3: to speak to, the kids were going to school not
Speaker 3: to learn, or not even to play sports, and not
Speaker 3: even have a social They were actually going.
Speaker 1: To school to eat yep, because it was a free
Speaker 1: It was.
Speaker 3: A free lunch, bro and they got free breakfast too,
Speaker 3: so they got two free meals out the day.
Speaker 1: So let's hear what with the CEO of Kellogg has
Speaker 1: to say about this situation.
Speaker 4: Some of the things that we're doing is first messaging.
Speaker 4: We got to reach the consumer where they are. So
Speaker 4: we're advertising about cereal for dinner. If you think about
Speaker 4: the cost of cereal for a family versus what they
Speaker 4: might otherwise do, that's going to be much more affordable.
Speaker 2: I'm all for.
Speaker 4: Innovation and marketing, but the idea of having cereal for dinner.
Speaker 4: Is there the potential for that to land the wrong way?
Speaker 4: We don't think so. In fact, it's landing really well
Speaker 4: right now, Carl. When we look at all of our data,
Speaker 4: of course we would know that breakfast cereal is the
Speaker 4: number one choice for in home consumption. We understand that
Speaker 4: for breakfast. It turns out that over twenty five percent
Speaker 4: of our consumption is outside the breakfast occasion, a lot
Speaker 4: of it's at dinner, and that that occasion continues to
Speaker 4: grow as well as the snacking occasion. But cereal for
Speaker 4: dinner is something that is probably more on trend now
Speaker 4: and we would expect to continue as that consumer is
Speaker 4: under pressure.
Speaker 3: Yes, sir, it was a few things. The one thing
Speaker 3: that the smell took me out when he was just like,
Speaker 3: I don't think so grey, and he was like, oh,
Speaker 3: he said, as consumers under pressure, the under pressure consumers
Speaker 3: the cereal for dinner play Okay.
Speaker 5: Can I speak my mind?
Speaker 1: Please? Please?
Speaker 5: I want everybody on Twitter and Instagram to call for
Speaker 5: the fire and of him immediately. Not only is it
Speaker 5: insensitive because he's not eating that shit for dinner.
Speaker 1: Cereal is not healthy.
Speaker 5: So the food that we allow in the United States
Speaker 5: of America to be consumed other countries will not let
Speaker 5: the dogs eat it.
Speaker 1: It is not healthy.
Speaker 5: The nutrition of value in cereal over the last thirty
Speaker 5: five years has went down I think sixty or seventy percent,
Speaker 5: and the origin of cereal being mainstream in the United
Speaker 5: States of America was to drop the testosterone levels of
Speaker 5: males in the country. I don't think that him and
Speaker 5: his wife and his friends are eating cereal at night.
Speaker 5: So I don't think you should actual for consumers to
Speaker 5: do something that you're not doing. I think it's impoor
Speaker 5: tape and opposed to telling them a better option for
Speaker 5: what that they could do to probably make more money,
Speaker 5: which is the premise of this show. You're telling them
Speaker 5: to eat cereal, which is already bad for the kids
Speaker 5: they eat it. I'm disappointed in him. Stock is okay.
Speaker 5: I mean the stock should have dropped about forty eight bucks.
Speaker 5: The last time the stock had a high was in
Speaker 5: twenty fifteen at eighty seven bucks. I think he should
Speaker 5: be fired immediately. Though these are my thoughts, these are
Speaker 5: reflective of Ian Dunlap and Red Panda only earn your leisure, Troy,
Speaker 5: Mike Rashad, et cetera. But he should be fucking fired
Speaker 5: go home immediately, so Rad Panda, everybody in Red Panda,
Speaker 5: I don't never want you to buy ketlog cereal for
Speaker 5: the next five years. Like it's that when Carl Kintonia
Speaker 5: tells you to walk it back and you don't like
Speaker 5: Carl very rarely on on air, will embarrass somebody and
Speaker 5: tell you to step a step your comment back, like
Speaker 5: Mark Haynes was the one back in the day, should
Speaker 5: do that, Maria bottle Romo, that's impooran taste. But if
Speaker 5: he's talking like that, now imagine what other food CEOs
Speaker 5: are talking about behind the scenes like that. If this
Speaker 5: is a sign that they don't care. I don't know
Speaker 5: what it is, but I think he should he should
Speaker 5: step down.
Speaker 1: Well, there was there was a thing called the French Revolution,
Speaker 1: and there.
Speaker 3: Was there was a there was a woman called Maria
Speaker 3: internet Good and when the people were starving in the street,
Speaker 3: she said, let them eat cake.
Speaker 1: What you said, and they took it. They took a
Speaker 1: head off because of that.
Speaker 2: This is so I don't I'm no's this is actually
Speaker 2: the opening scene in the new Napoleon movie.
Speaker 1: That's the opening scene there. You have it.
Speaker 3: So and even to podcast reference, you know when after
Speaker 3: after a while, when people get so so hungry they
Speaker 3: going cannibal. I think that he that was a metaphor.
Speaker 3: But so what, Okay, let's unpackt this a little bit.
Speaker 3: Cereal shouldn't be eating for any meal at all, it's
Speaker 3: not even a real food, right, it's just made up.
Speaker 1: It's just made up. Yeah, it's a food product. It's
Speaker 1: not food. It's a food product. So technically you shouldn't
Speaker 1: be eating cereal for any mail of the day.
Speaker 3: But I don't know the difference between eating it for
Speaker 3: breakfast or dinner if you're gonna eat like it's one
Speaker 3: of these things where it's one of these things, right
Speaker 3: where you make a food to support the dairy industry, right,
Speaker 3: even breakfast. The whole thing with Breakfast America is all
Speaker 3: is the greatest marketing tool ever. Why do we eat
Speaker 3: eggs and drink milk for breakfast? Because they wanted to
Speaker 3: support the dairy industry, which are huge lobbyist to Congress.
Speaker 1: Nobody.
Speaker 3: There's never been scientific research that says that eggs are
Speaker 3: more beneficial at eight am than they are at ten pm.
Speaker 3: A lot of things we don't question, a lot of
Speaker 3: things we don't question in life. I eat eat, I
Speaker 3: don't really eat breakfast food. I don'tly technically you say
Speaker 3: you're only supposed to actually really eat fruit before twelve
Speaker 3: o'clock anyway, flush out your system. So taking emotion out
Speaker 3: of this, I think that what he's trying to do
Speaker 3: is find creative ways to sell his product. Now, products
Speaker 3: is extremely harmful at any at any time of the day.
Speaker 2: Do they make special Okay, I don't know special case
Speaker 2: that we're talking about the frosted flakes of the world.
Speaker 3: So I would say that at best it was uneducated
Speaker 3: and ill informed at best, At worst, it was extremely
Speaker 3: unsensitive and completely heartless two people that are struggling to actually.
Speaker 1: Put food on the table. Right.
Speaker 3: Yes, I don't think that cereal at night is a
Speaker 3: solution to hunger. I don't think that's a hunger. But
Speaker 3: we all must have empathy, and I think this is
Speaker 3: what happens when you lack empathy. What I've realized is
Speaker 3: that there's two worlds. There's two countries in America, and
Speaker 3: it's hard for any it's hard for the other side.
Speaker 1: To relate to the other side. This is why police brutality.
Speaker 3: Like, if you live in a white neighborhood, you've only
Speaker 3: had good interactions with cops your whole entire life. They
Speaker 3: come through on like the fire trucks and they give
Speaker 3: out candy canes, and they do like the crossing road
Speaker 3: when the school closes and stuff like that. So you
Speaker 3: can never really imagine that a cop would just brutally
Speaker 3: beat somebody for no reason. It's unfathomable. You have to think, Okay,
Speaker 3: well they had to do something to deserve this, because
Speaker 3: cops are the greatest people of all time.
Speaker 1: The flip side to that is that if you.
Speaker 3: Grew up in a neighborhood where it was economically depressed,
Speaker 3: you probably never had a.
Speaker 1: Good interaction with a cop.
Speaker 3: Ever, you only know them as bad, so you can
Speaker 3: never really look at a cop as being good. Neither
Speaker 3: perspective is wrong. It's based off of your own life experiences.
Speaker 3: Very few people have the opportunity to cross over and
Speaker 3: see things from the other side. So what ends up
Speaker 3: happening is that you live a life and you're in
Speaker 3: your own algorithm. We're all in our own algorithm, right,
Speaker 3: So you don't you don't really even understand certain things
Speaker 3: because you never went through it. You don't know anybody
Speaker 3: that went through it, So your empathy level has dropped
Speaker 3: to an all time low. And this hap this is
Speaker 3: a perfect example of that. So I think we can
Speaker 3: use this as as a learning point. I don't necessarily
Speaker 3: want to just throw him under the bus here or they
Speaker 3: threw himself under the bus. But I think that it's
Speaker 3: important for all of us to have more empathy, us included.
Speaker 3: This is this is a learning situation that hopefully we
Speaker 3: can all become better people from and realize that, you know,
Speaker 3: if we're fortunate enough to be blessed with some level
Speaker 3: of prosperity, that's a blessing, but it's never to be
Speaker 3: taken for granted, and you can never forget humble beginnings
Speaker 3: and people that may not have as much, because there's
Speaker 3: always going to be more have nots than they are halves.
Speaker 1: I think is the word you got it.
Speaker 2: I think it was completely tone deaf, but it also was.
Speaker 1: I don't even want to call it shocking.
Speaker 2: It was very like, okay, this is the type of
Speaker 2: talk that happens when they think no one's listening. They
Speaker 2: just saying it to y'all front, straight up, like completely
Speaker 2: tone deaf, completely not even caring about the consumer, right,
Speaker 2: like take these products. And when I was thinking of it,
Speaker 2: I'm just like, man, I remember when Segul was saying,
Speaker 2: like most nice eight sleep for dinner just because of
Speaker 2: the hunger that they did.
Speaker 1: This dude saying that was.
Speaker 6: Just like he's it's charger more than ever for if
Speaker 6: it's through the fourth air. And so here's the thing.
Speaker 2: Right before these people, especially every CEO and we we've
Speaker 2: come in content with a lot of CEOs and hot
Speaker 2: network people. Before they ever speak in public, they have
Speaker 2: a team of people coaching them on what Tuesday?
Speaker 1: Yep? So at what.
Speaker 2: Point were you prompted right and went over the questions
Speaker 2: and here's how you're gonna respond. Did he not say, like,
Speaker 2: I know, nobody thought that that would be ill advised
Speaker 2: or they just felt like.
Speaker 1: Yo, I don't care, we don't care. Yeah, he didn't care.
Speaker 1: He doesn't. Yeah.
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Speaker 5: can give a kid ever in life.
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