WEBVTT - Cliff Notes: Kellogg CEO Says Poor People Should Eat Cereal for Dinner

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<v Speaker 3>You know, it's a lot of people that are struggling

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<v Speaker 3>in this economy. You have to have the have nots

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<v Speaker 3>and the riches getting richer while the poor is getting poor.

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<v Speaker 3>Yea permanent recession and a lot of people are struggling,

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<v Speaker 3>and there is a food crisis.

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<v Speaker 1>I believe they said.

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<v Speaker 3>One out of every five or one out of every

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<v Speaker 3>four children is living in poverty, malnourished.

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<v Speaker 2>M h.

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<v Speaker 3>And Lupey Fiasco said something that was extremely insightful one time.

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<v Speaker 3>And he's from the South side of Chicago. He'srom the

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<v Speaker 3>West side of Chicago, and he was saying that he

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<v Speaker 3>went to go speak to to kids at school, and

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<v Speaker 3>what he realized was at that school that he went

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<v Speaker 3>to speak to, the kids were going to school not

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<v Speaker 3>to learn, or not even to play sports, and not

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<v Speaker 3>even have a social They were actually going.

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<v Speaker 1>To school to eat yep, because it was a free

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<v Speaker 1>It was.

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<v Speaker 3>A free lunch, bro and they got free breakfast too,

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<v Speaker 3>so they got two free meals out the day.

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<v Speaker 1>So let's hear what with the CEO of Kellogg has

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<v Speaker 1>to say about this situation.

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<v Speaker 4>Some of the things that we're doing is first messaging.

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<v Speaker 4>We got to reach the consumer where they are. So

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<v Speaker 4>we're advertising about cereal for dinner. If you think about

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<v Speaker 4>the cost of cereal for a family versus what they

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<v Speaker 4>might otherwise do, that's going to be much more affordable.

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<v Speaker 2>I'm all for.

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<v Speaker 4>Innovation and marketing, but the idea of having cereal for dinner.

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<v Speaker 4>Is there the potential for that to land the wrong way?

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<v Speaker 4>We don't think so. In fact, it's landing really well

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<v Speaker 4>right now, Carl. When we look at all of our data,

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<v Speaker 4>of course we would know that breakfast cereal is the

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<v Speaker 4>number one choice for in home consumption. We understand that

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<v Speaker 4>for breakfast. It turns out that over twenty five percent

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<v Speaker 4>of our consumption is outside the breakfast occasion, a lot

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<v Speaker 4>of it's at dinner, and that that occasion continues to

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<v Speaker 4>grow as well as the snacking occasion. But cereal for

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<v Speaker 4>dinner is something that is probably more on trend now

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<v Speaker 4>and we would expect to continue as that consumer is

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<v Speaker 4>under pressure.

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<v Speaker 3>Yes, sir, it was a few things. The one thing

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<v Speaker 3>that the smell took me out when he was just like,

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<v Speaker 3>I don't think so grey, and he was like, oh,

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<v Speaker 3>he said, as consumers under pressure, the under pressure consumers

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<v Speaker 3>the cereal for dinner play Okay.

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<v Speaker 5>Can I speak my mind?

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<v Speaker 1>Please? Please?

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<v Speaker 5>I want everybody on Twitter and Instagram to call for

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<v Speaker 5>the fire and of him immediately. Not only is it

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<v Speaker 5>insensitive because he's not eating that shit for dinner.

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<v Speaker 1>Cereal is not healthy.

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<v Speaker 5>So the food that we allow in the United States

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<v Speaker 5>of America to be consumed other countries will not let

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<v Speaker 5>the dogs eat it.

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<v Speaker 1>It is not healthy.

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<v Speaker 5>The nutrition of value in cereal over the last thirty

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<v Speaker 5>five years has went down I think sixty or seventy percent,

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<v Speaker 5>and the origin of cereal being mainstream in the United

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<v Speaker 5>States of America was to drop the testosterone levels of

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<v Speaker 5>males in the country. I don't think that him and

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<v Speaker 5>his wife and his friends are eating cereal at night.

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<v Speaker 5>So I don't think you should actual for consumers to

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<v Speaker 5>do something that you're not doing. I think it's impoor

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<v Speaker 5>tape and opposed to telling them a better option for

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<v Speaker 5>what that they could do to probably make more money,

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<v Speaker 5>which is the premise of this show. You're telling them

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<v Speaker 5>to eat cereal, which is already bad for the kids

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<v Speaker 5>they eat it. I'm disappointed in him. Stock is okay.

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<v Speaker 5>I mean the stock should have dropped about forty eight bucks.

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<v Speaker 5>The last time the stock had a high was in

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<v Speaker 5>twenty fifteen at eighty seven bucks. I think he should

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<v Speaker 5>be fired immediately. Though these are my thoughts, these are

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<v Speaker 5>reflective of Ian Dunlap and Red Panda only earn your leisure, Troy,

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<v Speaker 5>Mike Rashad, et cetera. But he should be fucking fired

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<v Speaker 5>go home immediately, so Rad Panda, everybody in Red Panda,

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<v Speaker 5>I don't never want you to buy ketlog cereal for

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<v Speaker 5>the next five years. Like it's that when Carl Kintonia

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<v Speaker 5>tells you to walk it back and you don't like

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<v Speaker 5>Carl very rarely on on air, will embarrass somebody and

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<v Speaker 5>tell you to step a step your comment back, like

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<v Speaker 5>Mark Haynes was the one back in the day, should

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<v Speaker 5>do that, Maria bottle Romo, that's impooran taste. But if

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<v Speaker 5>he's talking like that, now imagine what other food CEOs

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<v Speaker 5>are talking about behind the scenes like that. If this

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<v Speaker 5>is a sign that they don't care. I don't know

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<v Speaker 5>what it is, but I think he should he should

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<v Speaker 5>step down.

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<v Speaker 1>Well, there was there was a thing called the French Revolution,

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<v Speaker 1>and there.

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<v Speaker 3>Was there was a there was a woman called Maria

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<v Speaker 3>internet Good and when the people were starving in the street,

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<v Speaker 3>she said, let them eat cake.

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<v Speaker 1>What you said, and they took it. They took a

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<v Speaker 1>head off because of that.

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<v Speaker 2>This is so I don't I'm no's this is actually

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<v Speaker 2>the opening scene in the new Napoleon movie.

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<v Speaker 1>That's the opening scene there. You have it.

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<v Speaker 3>So and even to podcast reference, you know when after

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<v Speaker 3>after a while, when people get so so hungry they

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<v Speaker 3>going cannibal. I think that he that was a metaphor.

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<v Speaker 3>But so what, Okay, let's unpackt this a little bit.

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<v Speaker 3>Cereal shouldn't be eating for any meal at all, it's

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<v Speaker 3>not even a real food, right, it's just made up.

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<v Speaker 1>It's just made up. Yeah, it's a food product. It's

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<v Speaker 1>not food. It's a food product. So technically you shouldn't

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<v Speaker 1>be eating cereal for any mail of the day.

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<v Speaker 3>But I don't know the difference between eating it for

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<v Speaker 3>breakfast or dinner if you're gonna eat like it's one

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<v Speaker 3>of these things where it's one of these things, right

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<v Speaker 3>where you make a food to support the dairy industry, right,

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<v Speaker 3>even breakfast. The whole thing with Breakfast America is all

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<v Speaker 3>is the greatest marketing tool ever. Why do we eat

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<v Speaker 3>eggs and drink milk for breakfast? Because they wanted to

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<v Speaker 3>support the dairy industry, which are huge lobbyist to Congress.

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<v Speaker 1>Nobody.

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<v Speaker 3>There's never been scientific research that says that eggs are

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<v Speaker 3>more beneficial at eight am than they are at ten pm.

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<v Speaker 3>A lot of things we don't question, a lot of

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<v Speaker 3>things we don't question in life. I eat eat, I

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<v Speaker 3>don't really eat breakfast food. I don'tly technically you say

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<v Speaker 3>you're only supposed to actually really eat fruit before twelve

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<v Speaker 3>o'clock anyway, flush out your system. So taking emotion out

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<v Speaker 3>of this, I think that what he's trying to do

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<v Speaker 3>is find creative ways to sell his product. Now, products

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<v Speaker 3>is extremely harmful at any at any time of the day.

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<v Speaker 2>Do they make special Okay, I don't know special case

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<v Speaker 2>that we're talking about the frosted flakes of the world.

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<v Speaker 3>So I would say that at best it was uneducated

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<v Speaker 3>and ill informed at best, At worst, it was extremely

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<v Speaker 3>unsensitive and completely heartless two people that are struggling to actually.

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<v Speaker 1>Put food on the table. Right.

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<v Speaker 3>Yes, I don't think that cereal at night is a

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<v Speaker 3>solution to hunger. I don't think that's a hunger. But

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<v Speaker 3>we all must have empathy, and I think this is

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<v Speaker 3>what happens when you lack empathy. What I've realized is

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<v Speaker 3>that there's two worlds. There's two countries in America, and

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<v Speaker 3>it's hard for any it's hard for the other side.

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<v Speaker 1>To relate to the other side. This is why police brutality.

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<v Speaker 3>Like, if you live in a white neighborhood, you've only

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<v Speaker 3>had good interactions with cops your whole entire life. They

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<v Speaker 3>come through on like the fire trucks and they give

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<v Speaker 3>out candy canes, and they do like the crossing road

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<v Speaker 3>when the school closes and stuff like that. So you

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<v Speaker 3>can never really imagine that a cop would just brutally

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<v Speaker 3>beat somebody for no reason. It's unfathomable. You have to think, Okay,

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<v Speaker 3>well they had to do something to deserve this, because

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<v Speaker 3>cops are the greatest people of all time.

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<v Speaker 1>The flip side to that is that if you.

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<v Speaker 3>Grew up in a neighborhood where it was economically depressed,

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<v Speaker 3>you probably never had a.

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<v Speaker 1>Good interaction with a cop.

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<v Speaker 3>Ever, you only know them as bad, so you can

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<v Speaker 3>never really look at a cop as being good. Neither

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<v Speaker 3>perspective is wrong. It's based off of your own life experiences.

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<v Speaker 3>Very few people have the opportunity to cross over and

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<v Speaker 3>see things from the other side. So what ends up

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<v Speaker 3>happening is that you live a life and you're in

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<v Speaker 3>your own algorithm. We're all in our own algorithm, right,

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<v Speaker 3>So you don't you don't really even understand certain things

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<v Speaker 3>because you never went through it. You don't know anybody

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<v Speaker 3>that went through it, So your empathy level has dropped

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<v Speaker 3>to an all time low. And this hap this is

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<v Speaker 3>a perfect example of that. So I think we can

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<v Speaker 3>use this as as a learning point. I don't necessarily

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<v Speaker 3>want to just throw him under the bus here or they

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<v Speaker 3>threw himself under the bus. But I think that it's

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<v Speaker 3>important for all of us to have more empathy, us included.

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<v Speaker 3>This is this is a learning situation that hopefully we

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<v Speaker 3>can all become better people from and realize that, you know,

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<v Speaker 3>if we're fortunate enough to be blessed with some level

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<v Speaker 3>of prosperity, that's a blessing, but it's never to be

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<v Speaker 3>taken for granted, and you can never forget humble beginnings

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<v Speaker 3>and people that may not have as much, because there's

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<v Speaker 3>always going to be more have nots than they are halves.

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<v Speaker 1>I think is the word you got it.

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<v Speaker 2>I think it was completely tone deaf, but it also was.

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<v Speaker 1>I don't even want to call it shocking.

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<v Speaker 2>It was very like, okay, this is the type of

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<v Speaker 2>talk that happens when they think no one's listening. They

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<v Speaker 2>just saying it to y'all front, straight up, like completely

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<v Speaker 2>tone deaf, completely not even caring about the consumer, right,

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<v Speaker 2>like take these products. And when I was thinking of it,

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<v Speaker 2>I'm just like, man, I remember when Segul was saying,

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<v Speaker 2>like most nice eight sleep for dinner just because of

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<v Speaker 2>the hunger that they did.

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<v Speaker 1>This dude saying that was.

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<v Speaker 6>Just like he's it's charger more than ever for if

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<v Speaker 6>it's through the fourth air. And so here's the thing.

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<v Speaker 2>Right before these people, especially every CEO and we we've

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<v Speaker 2>come in content with a lot of CEOs and hot

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<v Speaker 2>network people. Before they ever speak in public, they have

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<v Speaker 2>a team of people coaching them on what Tuesday?

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<v Speaker 1>Yep? So at what.

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<v Speaker 2>Point were you prompted right and went over the questions

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<v Speaker 2>and here's how you're gonna respond. Did he not say, like,

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<v Speaker 2>I know, nobody thought that that would be ill advised

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<v Speaker 2>or they just felt like.

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<v Speaker 1>Yo, I don't care, we don't care. Yeah, he didn't care.

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<v Speaker 1>He doesn't. Yeah.

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<v Speaker 5>Frost the Flakes, Fruit Loops, Mini Wheats, Rice, Chrispis Raisin

0:12:26.640 --> 0:12:32.320
<v Speaker 5>Brand pops, Apple Jacks, Vector Cracking, Honey Smack's Crave Smart

0:12:32.360 --> 0:12:36.079
<v Speaker 5>Start pop Tarts was one of the worst treats you

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<v Speaker 5>can give a kid ever in life.

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<v Speaker 7>An illegal alien from Guatemala charged with raping a child

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<v Speaker 7>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 7>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 7>filming and selling child pornography in Michigan. These are just

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<v Speaker 7>some of the heinous migrant criminals caught because of President

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<v Speaker 7>Donald J. Trump's leadership. I'm Christino, the United States Secretary

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<v Speaker 7>of Homeland Security. Under President Trump, attempted illegal border crossings

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<v Speaker 7>are at the lowest levels ever recorded, and over one

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<v Speaker 7>hundred thousand illegal aliens have been arrested. If you are

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<v Speaker 7>here illegally, your next you will be fined nearly one

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<v Speaker 7>thousand dollars a day, imprisoned, and deported. You will never return.

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<v Speaker 7>But if you register using our CBP home app and

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<v Speaker 7>leave now, you could be allowed to return legally. Do

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<v Speaker 7>what's right. Leave now. Under President Trump, America's laws, border

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<v Speaker 7>and families will be protected.

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<v Speaker 1>Sponsored by the United States Department of Homeland Security.