WEBVTT - Ducati CEO Claudio Domenicali Talks Company Growth

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<v Speaker 1>Lamborghini is part of VW's Audi Group, which also includes

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<v Speaker 1>luxury brands Bentley and Dukatti. The Bologna based motorcycle maker

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<v Speaker 1>is at a high point right now and it's almost

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<v Speaker 1>one hundred year history, earning back to back to back

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<v Speaker 1>Moto GP World Championship titles twenty twenty two, twenty twenty three,

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<v Speaker 1>twenty twenty four. Now joining us from Borgo Panagali is

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<v Speaker 1>the CEO Cloudio Domenicali Cloudio, thanks so much for joining us.

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<v Speaker 1>It's fantastic to have you on. I have to I

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<v Speaker 1>probably should disclose if people don't already know, I'm a

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<v Speaker 1>massive Ducati fan, I'm a collector, a rider, and so

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<v Speaker 1>I'm to some extent biased. But I wonder how your

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<v Speaker 1>sales numbers are affected by these wins. Is it still

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<v Speaker 1>win on Sunday, sell on Monday? Is that how it

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<v Speaker 1>looks for you?

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<v Speaker 2>Yeah? Thank you much. Actually, I think that we are

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<v Speaker 2>receiving fantastic boots, fantastic boost from the result that we

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<v Speaker 2>have racing. This year have been the most successful year

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<v Speaker 2>in our history ever in MotoGP. You know, we won

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<v Speaker 2>nineteen races over twenty and is the fifth manufacturer championship

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<v Speaker 2>in a row, the third rider champions in a row.

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<v Speaker 2>So it's fantastic. The global market, it's it's under pressure,

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<v Speaker 2>it's a bit under pressure. So many manufacturers struggle. But

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<v Speaker 2>here in this context the support of racing is helping

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<v Speaker 2>us a lot. If we will see the final number

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<v Speaker 2>at the end of the year when we count volume,

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<v Speaker 2>it will not be our best year ever, but will

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<v Speaker 2>be a very good year anyhow, and also the financial

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<v Speaker 2>will be will be okay. Without releasing any number because

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<v Speaker 2>we have not yet finished. So I would say that

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<v Speaker 2>in this contest with some edwin that there is general

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<v Speaker 2>in the market racing is helping a lot.

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<v Speaker 1>What are the biggest headwains here? I mean, the economy,

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<v Speaker 1>certainly in the US looks pretty strong. At your biggest

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<v Speaker 1>market rates are coming back down. We get a little

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<v Speaker 1>fire alarm going off here. I hope it's just a drill.

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<v Speaker 1>Rates are coming back down. Are people in the US

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<v Speaker 1>going to buy more and more motorcycles? Are we're going

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<v Speaker 1>to get back to the you know, million plus motorcycles

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<v Speaker 1>that we were selling at the peak this century in

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<v Speaker 1>two thousand and seven.

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<v Speaker 2>I don't think so. I think that that part the

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<v Speaker 2>medium plus was a bit inflated by next ordinary low

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<v Speaker 2>cost of financing, and so it was kind of not normal.

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<v Speaker 2>But still the market is is going back and it

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<v Speaker 2>will not get to decide, but still will be quite interesting,

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<v Speaker 2>especially if there is a possibility to propose models that

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<v Speaker 2>are innovative, which what we feel we will be doing

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<v Speaker 2>or we are doing with this. We call it the

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<v Speaker 2>magic combination of technology and design, and so technology will

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<v Speaker 2>pay will play a major part there so having products

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<v Speaker 2>that actually can be excited and interesting even for young

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<v Speaker 2>people and young generations that have been growing with the

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<v Speaker 2>with the smartphone in hand, and so they are very

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<v Speaker 2>much attracted by technology.

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<v Speaker 1>In general, we see more and more special motorcycles, unique liveries,

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<v Speaker 1>special editions coming out from Jucari, the speciality projects and Unica,

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<v Speaker 1>where you allow people to customize products of their own liking.

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<v Speaker 1>Is that poosting margins significantly?

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<v Speaker 2>Oh yes, very much, and it's very positive on that

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<v Speaker 2>side of course, but also it's very positive in shaping

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<v Speaker 2>the brand like most probably one of the best, if

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<v Speaker 2>not the best in the in the sports bike aren

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<v Speaker 2>in offering one to one relationship with the client and customization,

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<v Speaker 2>and so it's on the unique project that you know,

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<v Speaker 2>it's a kind of think in which you come here

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<v Speaker 2>and borgo panic gal and together with the designer, you

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<v Speaker 2>can if you are one of our top client, design

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<v Speaker 2>is special bike only for you, with special material, special treatment,

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<v Speaker 2>and actually we will ride on the bike one on

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<v Speaker 2>one and we give all the material together with the

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<v Speaker 2>bike and the warranty that Ducatti will never do another

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<v Speaker 2>bike the same and on this project we can do

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<v Speaker 2>something like very few, like thirty a year, but actually

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<v Speaker 2>have a three year waiting lists. So it's very successful

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<v Speaker 2>and it's more than the margin which a fourth very interesting.

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<v Speaker 2>It is much more brand shaping.

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<v Speaker 1>I guess I'll see you there than in twenty twenty eight. Claudio.

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<v Speaker 1>I want to finally ask about dirt bikes, because you

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<v Speaker 1>know you're winning so much on the track and you're

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<v Speaker 1>famous as a street bike a superbike maker. But we

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<v Speaker 1>saw Apaolochiabatti leave Moto GP for off road racing and

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<v Speaker 1>I think you won your first Italian championship in the dirt.

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<v Speaker 1>When are we going to be able to buy Jaccatti

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<v Speaker 1>dirt bikes for ourselves, When is the retail crowd going

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<v Speaker 1>to be able to get hold these products?

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<v Speaker 2>A time is coming next year. Mid of next year

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<v Speaker 2>the bike will be on sale, the Amix one bike,

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<v Speaker 2>so the Desmo for fifty a mix. We'll be on

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<v Speaker 2>sale worldwide, so of course even in the US, and

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<v Speaker 2>we add it's a long project, so it's more than

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<v Speaker 2>three hour working on that. And this year we raised

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<v Speaker 2>in the Italian Championship digectly. We take the title in

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<v Speaker 2>that in order to make sure that once we sell

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<v Speaker 2>the bikele it's exactly the level every dukatista is expecting

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<v Speaker 2>and every passionate off road racer is expecting if a

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<v Speaker 2>brand like Ducati decided to come in or is off road.

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<v Speaker 2>So we are feeling already to come. And we'll also

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<v Speaker 2>raise m X in the World Championship next year and

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<v Speaker 2>we will start also making experience for Supercross, in which

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<v Speaker 2>we have program for twenty twenty six.

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<v Speaker 1>I love it racing off road with Desmo Dramaic valves. Claudia,

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<v Speaker 1>thanks so much for joining us to Coatti CEO Claudio

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<v Speaker 1>Domenicali coming to us from Bologna