Speaker 1: Lamborghini is part of VW's Audi Group, which also includes
Speaker 1: luxury brands Bentley and Dukatti. The Bologna based motorcycle maker
Speaker 1: is at a high point right now and it's almost
Speaker 1: one hundred year history, earning back to back to back
Speaker 1: Moto GP World Championship titles twenty twenty two, twenty twenty three,
Speaker 1: twenty twenty four. Now joining us from Borgo Panagali is
Speaker 1: the CEO Cloudio Domenicali Cloudio, thanks so much for joining us.
Speaker 1: It's fantastic to have you on. I have to I
Speaker 1: probably should disclose if people don't already know, I'm a
Speaker 1: massive Ducati fan, I'm a collector, a rider, and so
Speaker 1: I'm to some extent biased. But I wonder how your
Speaker 1: sales numbers are affected by these wins. Is it still
Speaker 1: win on Sunday, sell on Monday? Is that how it
Speaker 1: looks for you?
Speaker 2: Yeah? Thank you much. Actually, I think that we are
Speaker 2: receiving fantastic boots, fantastic boost from the result that we
Speaker 2: have racing. This year have been the most successful year
Speaker 2: in our history ever in MotoGP. You know, we won
Speaker 2: nineteen races over twenty and is the fifth manufacturer championship
Speaker 2: in a row, the third rider champions in a row.
Speaker 2: So it's fantastic. The global market, it's it's under pressure,
Speaker 2: it's a bit under pressure. So many manufacturers struggle. But
Speaker 2: here in this context the support of racing is helping
Speaker 2: us a lot. If we will see the final number
Speaker 2: at the end of the year when we count volume,
Speaker 2: it will not be our best year ever, but will
Speaker 2: be a very good year anyhow, and also the financial
Speaker 2: will be will be okay. Without releasing any number because
Speaker 2: we have not yet finished. So I would say that
Speaker 2: in this contest with some edwin that there is general
Speaker 2: in the market racing is helping a lot.
Speaker 1: What are the biggest headwains here? I mean, the economy,
Speaker 1: certainly in the US looks pretty strong. At your biggest
Speaker 1: market rates are coming back down. We get a little
Speaker 1: fire alarm going off here. I hope it's just a drill.
Speaker 1: Rates are coming back down. Are people in the US
Speaker 1: going to buy more and more motorcycles? Are we're going
Speaker 1: to get back to the you know, million plus motorcycles
Speaker 1: that we were selling at the peak this century in
Speaker 1: two thousand and seven.
Speaker 2: I don't think so. I think that that part the
Speaker 2: medium plus was a bit inflated by next ordinary low
Speaker 2: cost of financing, and so it was kind of not normal.
Speaker 2: But still the market is is going back and it
Speaker 2: will not get to decide, but still will be quite interesting,
Speaker 2: especially if there is a possibility to propose models that
Speaker 2: are innovative, which what we feel we will be doing
Speaker 2: or we are doing with this. We call it the
Speaker 2: magic combination of technology and design, and so technology will
Speaker 2: pay will play a major part there so having products
Speaker 2: that actually can be excited and interesting even for young
Speaker 2: people and young generations that have been growing with the
Speaker 2: with the smartphone in hand, and so they are very
Speaker 2: much attracted by technology.
Speaker 1: In general, we see more and more special motorcycles, unique liveries,
Speaker 1: special editions coming out from Jucari, the speciality projects and Unica,
Speaker 1: where you allow people to customize products of their own liking.
Speaker 1: Is that poosting margins significantly?
Speaker 2: Oh yes, very much, and it's very positive on that
Speaker 2: side of course, but also it's very positive in shaping
Speaker 2: the brand like most probably one of the best, if
Speaker 2: not the best in the in the sports bike aren
Speaker 2: in offering one to one relationship with the client and customization,
Speaker 2: and so it's on the unique project that you know,
Speaker 2: it's a kind of think in which you come here
Speaker 2: and borgo panic gal and together with the designer, you
Speaker 2: can if you are one of our top client, design
Speaker 2: is special bike only for you, with special material, special treatment,
Speaker 2: and actually we will ride on the bike one on
Speaker 2: one and we give all the material together with the
Speaker 2: bike and the warranty that Ducatti will never do another
Speaker 2: bike the same and on this project we can do
Speaker 2: something like very few, like thirty a year, but actually
Speaker 2: have a three year waiting lists. So it's very successful
Speaker 2: and it's more than the margin which a fourth very interesting.
Speaker 2: It is much more brand shaping.
Speaker 1: I guess I'll see you there than in twenty twenty eight. Claudio.
Speaker 1: I want to finally ask about dirt bikes, because you
Speaker 1: know you're winning so much on the track and you're
Speaker 1: famous as a street bike a superbike maker. But we
Speaker 1: saw Apaolochiabatti leave Moto GP for off road racing and
Speaker 1: I think you won your first Italian championship in the dirt.
Speaker 1: When are we going to be able to buy Jaccatti
Speaker 1: dirt bikes for ourselves, When is the retail crowd going
Speaker 1: to be able to get hold these products?
Speaker 2: A time is coming next year. Mid of next year
Speaker 2: the bike will be on sale, the Amix one bike,
Speaker 2: so the Desmo for fifty a mix. We'll be on
Speaker 2: sale worldwide, so of course even in the US, and
Speaker 2: we add it's a long project, so it's more than
Speaker 2: three hour working on that. And this year we raised
Speaker 2: in the Italian Championship digectly. We take the title in
Speaker 2: that in order to make sure that once we sell
Speaker 2: the bikele it's exactly the level every dukatista is expecting
Speaker 2: and every passionate off road racer is expecting if a
Speaker 2: brand like Ducati decided to come in or is off road.
Speaker 2: So we are feeling already to come. And we'll also
Speaker 2: raise m X in the World Championship next year and
Speaker 2: we will start also making experience for Supercross, in which
Speaker 2: we have program for twenty twenty six.
Speaker 1: I love it racing off road with Desmo Dramaic valves. Claudia,
Speaker 1: thanks so much for joining us to Coatti CEO Claudio
Speaker 1: Domenicali coming to us from Bologna