1
00:00:00,120 --> 00:00:03,840
Speaker 1: Lamborghini is part of VW's Audi Group, which also includes

2
00:00:03,920 --> 00:00:08,319
Speaker 1: luxury brands Bentley and Dukatti. The Bologna based motorcycle maker

3
00:00:08,600 --> 00:00:10,760
Speaker 1: is at a high point right now and it's almost

4
00:00:10,760 --> 00:00:13,880
Speaker 1: one hundred year history, earning back to back to back

5
00:00:14,040 --> 00:00:18,360
Speaker 1: Moto GP World Championship titles twenty twenty two, twenty twenty three,

6
00:00:18,480 --> 00:00:21,680
Speaker 1: twenty twenty four. Now joining us from Borgo Panagali is

7
00:00:21,720 --> 00:00:25,800
Speaker 1: the CEO Cloudio Domenicali Cloudio, thanks so much for joining us.

8
00:00:25,880 --> 00:00:29,280
Speaker 1: It's fantastic to have you on. I have to I

9
00:00:29,400 --> 00:00:32,239
Speaker 1: probably should disclose if people don't already know, I'm a

10
00:00:32,280 --> 00:00:37,159
Speaker 1: massive Ducati fan, I'm a collector, a rider, and so

11
00:00:37,240 --> 00:00:40,440
Speaker 1: I'm to some extent biased. But I wonder how your

12
00:00:40,479 --> 00:00:45,080
Speaker 1: sales numbers are affected by these wins. Is it still

13
00:00:46,400 --> 00:00:48,960
Speaker 1: win on Sunday, sell on Monday? Is that how it

14
00:00:49,000 --> 00:00:49,519
Speaker 1: looks for you?

15
00:00:51,000 --> 00:00:54,520
Speaker 2: Yeah? Thank you much. Actually, I think that we are

16
00:00:54,520 --> 00:00:59,640
Speaker 2: receiving fantastic boots, fantastic boost from the result that we

17
00:00:59,760 --> 00:01:02,520
Speaker 2: have racing. This year have been the most successful year

18
00:01:03,080 --> 00:01:05,759
Speaker 2: in our history ever in MotoGP. You know, we won

19
00:01:06,560 --> 00:01:10,839
Speaker 2: nineteen races over twenty and is the fifth manufacturer championship

20
00:01:10,840 --> 00:01:12,720
Speaker 2: in a row, the third rider champions in a row.

21
00:01:12,800 --> 00:01:17,240
Speaker 2: So it's fantastic. The global market, it's it's under pressure,

22
00:01:17,360 --> 00:01:21,760
Speaker 2: it's a bit under pressure. So many manufacturers struggle. But

23
00:01:22,040 --> 00:01:26,040
Speaker 2: here in this context the support of racing is helping

24
00:01:26,120 --> 00:01:31,360
Speaker 2: us a lot. If we will see the final number

25
00:01:31,400 --> 00:01:34,440
Speaker 2: at the end of the year when we count volume,

26
00:01:35,160 --> 00:01:38,119
Speaker 2: it will not be our best year ever, but will

27
00:01:38,160 --> 00:01:42,160
Speaker 2: be a very good year anyhow, and also the financial

28
00:01:42,200 --> 00:01:46,160
Speaker 2: will be will be okay. Without releasing any number because

29
00:01:46,160 --> 00:01:50,000
Speaker 2: we have not yet finished. So I would say that

30
00:01:50,120 --> 00:01:54,040
Speaker 2: in this contest with some edwin that there is general

31
00:01:54,040 --> 00:01:56,280
Speaker 2: in the market racing is helping a lot.

32
00:01:56,720 --> 00:01:59,800
Speaker 1: What are the biggest headwains here? I mean, the economy,

33
00:02:00,400 --> 00:02:04,440
Speaker 1: certainly in the US looks pretty strong. At your biggest

34
00:02:04,520 --> 00:02:08,919
Speaker 1: market rates are coming back down. We get a little

35
00:02:08,960 --> 00:02:11,720
Speaker 1: fire alarm going off here. I hope it's just a drill.

36
00:02:11,960 --> 00:02:16,160
Speaker 1: Rates are coming back down. Are people in the US

37
00:02:16,760 --> 00:02:18,960
Speaker 1: going to buy more and more motorcycles? Are we're going

38
00:02:19,040 --> 00:02:22,000
Speaker 1: to get back to the you know, million plus motorcycles

39
00:02:22,040 --> 00:02:24,480
Speaker 1: that we were selling at the peak this century in

40
00:02:24,520 --> 00:02:25,360
Speaker 1: two thousand and seven.

41
00:02:26,680 --> 00:02:30,280
Speaker 2: I don't think so. I think that that part the

42
00:02:30,360 --> 00:02:35,520
Speaker 2: medium plus was a bit inflated by next ordinary low

43
00:02:35,600 --> 00:02:39,240
Speaker 2: cost of financing, and so it was kind of not normal.

44
00:02:40,400 --> 00:02:46,760
Speaker 2: But still the market is is going back and it

45
00:02:46,840 --> 00:02:50,519
Speaker 2: will not get to decide, but still will be quite interesting,

46
00:02:50,639 --> 00:02:55,920
Speaker 2: especially if there is a possibility to propose models that

47
00:02:56,000 --> 00:03:01,000
Speaker 2: are innovative, which what we feel we will be doing

48
00:03:01,120 --> 00:03:03,440
Speaker 2: or we are doing with this. We call it the

49
00:03:03,520 --> 00:03:07,079
Speaker 2: magic combination of technology and design, and so technology will

50
00:03:07,120 --> 00:03:11,240
Speaker 2: pay will play a major part there so having products

51
00:03:11,240 --> 00:03:14,920
Speaker 2: that actually can be excited and interesting even for young

52
00:03:14,960 --> 00:03:17,760
Speaker 2: people and young generations that have been growing with the

53
00:03:18,040 --> 00:03:21,360
Speaker 2: with the smartphone in hand, and so they are very

54
00:03:21,440 --> 00:03:22,639
Speaker 2: much attracted by technology.

55
00:03:22,680 --> 00:03:30,680
Speaker 1: In general, we see more and more special motorcycles, unique liveries,

56
00:03:31,560 --> 00:03:36,160
Speaker 1: special editions coming out from Jucari, the speciality projects and Unica,

57
00:03:36,200 --> 00:03:39,560
Speaker 1: where you allow people to customize products of their own liking.

58
00:03:39,920 --> 00:03:41,920
Speaker 1: Is that poosting margins significantly?

59
00:03:42,880 --> 00:03:47,240
Speaker 2: Oh yes, very much, and it's very positive on that

60
00:03:47,320 --> 00:03:52,040
Speaker 2: side of course, but also it's very positive in shaping

61
00:03:52,040 --> 00:03:57,839
Speaker 2: the brand like most probably one of the best, if

62
00:03:57,920 --> 00:03:59,920
Speaker 2: not the best in the in the sports bike aren

63
00:04:00,520 --> 00:04:04,760
Speaker 2: in offering one to one relationship with the client and customization,

64
00:04:05,280 --> 00:04:09,280
Speaker 2: and so it's on the unique project that you know,

65
00:04:09,360 --> 00:04:11,240
Speaker 2: it's a kind of think in which you come here

66
00:04:11,240 --> 00:04:15,520
Speaker 2: and borgo panic gal and together with the designer, you

67
00:04:15,600 --> 00:04:18,960
Speaker 2: can if you are one of our top client, design

68
00:04:19,040 --> 00:04:22,080
Speaker 2: is special bike only for you, with special material, special treatment,

69
00:04:22,120 --> 00:04:25,080
Speaker 2: and actually we will ride on the bike one on

70
00:04:25,080 --> 00:04:29,680
Speaker 2: one and we give all the material together with the

71
00:04:29,680 --> 00:04:34,719
Speaker 2: bike and the warranty that Ducatti will never do another

72
00:04:34,800 --> 00:04:38,600
Speaker 2: bike the same and on this project we can do

73
00:04:38,680 --> 00:04:41,919
Speaker 2: something like very few, like thirty a year, but actually

74
00:04:42,040 --> 00:04:45,520
Speaker 2: have a three year waiting lists. So it's very successful

75
00:04:45,640 --> 00:04:49,640
Speaker 2: and it's more than the margin which a fourth very interesting.

76
00:04:49,640 --> 00:04:50,919
Speaker 2: It is much more brand shaping.

77
00:04:51,520 --> 00:04:55,240
Speaker 1: I guess I'll see you there than in twenty twenty eight. Claudio.

78
00:04:55,279 --> 00:04:58,320
Speaker 1: I want to finally ask about dirt bikes, because you

79
00:04:58,360 --> 00:05:01,520
Speaker 1: know you're winning so much on the track and you're

80
00:05:01,520 --> 00:05:05,480
Speaker 1: famous as a street bike a superbike maker. But we

81
00:05:05,520 --> 00:05:10,200
Speaker 1: saw Apaolochiabatti leave Moto GP for off road racing and

82
00:05:10,240 --> 00:05:14,920
Speaker 1: I think you won your first Italian championship in the dirt.

83
00:05:15,279 --> 00:05:17,960
Speaker 1: When are we going to be able to buy Jaccatti

84
00:05:18,040 --> 00:05:20,840
Speaker 1: dirt bikes for ourselves, When is the retail crowd going

85
00:05:20,880 --> 00:05:22,480
Speaker 1: to be able to get hold these products?

86
00:05:22,839 --> 00:05:25,320
Speaker 2: A time is coming next year. Mid of next year

87
00:05:25,400 --> 00:05:28,800
Speaker 2: the bike will be on sale, the Amix one bike,

88
00:05:28,920 --> 00:05:33,159
Speaker 2: so the Desmo for fifty a mix. We'll be on

89
00:05:33,240 --> 00:05:37,040
Speaker 2: sale worldwide, so of course even in the US, and

90
00:05:37,560 --> 00:05:39,960
Speaker 2: we add it's a long project, so it's more than

91
00:05:40,040 --> 00:05:42,719
Speaker 2: three hour working on that. And this year we raised

92
00:05:42,760 --> 00:05:46,080
Speaker 2: in the Italian Championship digectly. We take the title in

93
00:05:46,160 --> 00:05:48,440
Speaker 2: that in order to make sure that once we sell

94
00:05:48,480 --> 00:05:53,320
Speaker 2: the bikele it's exactly the level every dukatista is expecting

95
00:05:53,680 --> 00:05:57,839
Speaker 2: and every passionate off road racer is expecting if a

96
00:05:57,839 --> 00:06:00,719
Speaker 2: brand like Ducati decided to come in or is off road.

97
00:06:01,680 --> 00:06:06,320
Speaker 2: So we are feeling already to come. And we'll also

98
00:06:06,400 --> 00:06:10,560
Speaker 2: raise m X in the World Championship next year and

99
00:06:11,000 --> 00:06:14,839
Speaker 2: we will start also making experience for Supercross, in which

100
00:06:14,839 --> 00:06:16,400
Speaker 2: we have program for twenty twenty six.

101
00:06:16,880 --> 00:06:20,000
Speaker 1: I love it racing off road with Desmo Dramaic valves. Claudia,

102
00:06:20,040 --> 00:06:22,279
Speaker 1: thanks so much for joining us to Coatti CEO Claudio

103
00:06:22,400 --> 00:06:25,200
Speaker 1: Domenicali coming to us from Bologna