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Speaker 1: Well, it's a Wealth Wednesday, so of course Stacey Tisdale

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Speaker 1: is here.

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Speaker 2: Happy Wealth Wednesdays everybody, and today we are going to

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Speaker 2: teach you how to craft. That was really funny.

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Speaker 3: That was very crafty.

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Speaker 2: Had a craft an eight figure business because we have

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Speaker 2: the one and only Cassandra Wilcox who has done that herself.

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Speaker 2: Thank you so much for being here today.

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Speaker 4: Thank you guys for having me.

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Speaker 2: Yes, and the name of your business is Crafting with Cassandra.

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Speaker 2: You can follow that on Instagram. And what I thought

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Speaker 2: was just wonderful is your journey to success, which everyone's

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Speaker 2: going to learn all about started in twenty seventeen because

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Speaker 2: you couldn't afford to buy hoodies for your child's basketball league.

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Speaker 4: Tell us about that. So, yeah, so my kids had

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Speaker 4: a basketball game, and of course, at the time, I'm

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Speaker 4: staying with my sister, having nine to five, it's really

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Speaker 4: not paying a lot. But I wanted to put them

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Speaker 4: in a program where they can kind of take their

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Speaker 4: minds off of the ads. I'll put them in a

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Speaker 4: Lily basketball game and the coach them to buy these

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Speaker 4: hoodies for the away games that they go to. I

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Speaker 4: cannot afford the hoodies, so I reached out to my

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Speaker 4: brother and I was like, hey, do you know anyone

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Speaker 4: that can make the hoodies for us? So he found

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Speaker 4: a crafter. I did not know what craft this was.

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Speaker 4: He found the craft and she made the hoodies. We

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Speaker 4: were the hoodies to the game. And now the coaches like,

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Speaker 4: we want those customazedies. We don't even want the hoodies

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Speaker 4: we have, so can you make those for us? And

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Speaker 4: then I reached back out to the craft there like hey,

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Speaker 4: can you show me how to make them? She was

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Speaker 4: like no, ma'am, you got to go to YouTube. I

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Speaker 4: was like, I want to get some of these coolings,

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Speaker 4: you know, But she was like, no, I can't show

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Speaker 4: you how to make them. So that's when I got

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Speaker 4: into so done.

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Speaker 1: So you got her to do this for you, Yes,

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Speaker 1: but then you try to I said, to show you

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Speaker 1: how to make them kind of in a way mentor you.

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Speaker 1: But then she yeah, But then she probably was like

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Speaker 1: I'm not just doing that because that's taking away from my.

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Speaker 4: That's what she said, respectless. She like, I had to

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Speaker 4: get it out of the mud, so you got to

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Speaker 4: do it too, So I'm not going to show you.

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Speaker 4: So I actually went to YouTube and then that's when

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Speaker 4: I had learned how to make the hoodies. But it

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Speaker 4: took me in entire a year, and I just felt

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Speaker 4: like if I would have had that mentorship, I could

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Speaker 4: have got there a lot faster.

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Speaker 1: Wow, Okay, I could see her saying even like, if you,

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Speaker 1: you know, we could do this together and I can

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Speaker 1: mentor you and we could split the profit exactly.

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Speaker 4: But no, that was not the mind.

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Speaker 2: Well damn well, it seemed to work out anyway.

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Speaker 3: So did they get the hoodies because it took you?

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Speaker 4: And no, I ended up telling them I was putting busy,

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Speaker 4: so I.

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Speaker 3: Didn't want to, like to turn it in the stuff

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Speaker 3: I got, right.

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Speaker 4: What happened?

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Speaker 2: So what happened between tell us what happened between twenty

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Speaker 2: seventeen and twenty nineteen.

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Speaker 4: Sisters was so business wise it was still like a

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Speaker 4: side business. So I'm just perfecting myself.

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Speaker 2: So you learned yourself and you started and you figured

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Speaker 2: out how to order them and how to make them

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Speaker 2: and everything.

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Speaker 4: Well, what happened was so when I was getting orders

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Speaker 4: through her, she would say like, hey, you guys, I

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Speaker 4: have to go get some more hoodies from JDS. So

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Speaker 4: she was basically telling me where she was getting her

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Speaker 4: pride up from when she was making them for me,

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Speaker 4: so I already was writing down and oh, she get

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Speaker 4: her hoodies from JDS. So when I went back to

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Speaker 4: her like hey, can you show me how, she was

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Speaker 4: like no. It was like, okay, I just need to

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Speaker 4: learn the craft because I already know where to get

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Speaker 4: the supplies in a pera from.

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Speaker 1: So yeah, and how do you know when you go

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Speaker 1: on YouTube to because I know YouTube is like the

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Speaker 1: greatest educational Anything you want to learn, you can do

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Speaker 1: it on YouTube.

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Speaker 3: So you said to take you a year to learn

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Speaker 3: how to do it.

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Speaker 4: So master masters, you need to just learn and be

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Speaker 4: like Okay, I'm gonna try next week. But you're gonna try,

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Speaker 4: you're gonna mess up, You're gonna run through equipment supply,

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Speaker 4: You're going to mess up a lot of money. So

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Speaker 4: mastering it, I would say it took me a year.

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Speaker 2: Okay, So you sold it, it looks like quite a

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Speaker 2: bit between twenty seventeen and twenty nineteen.

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Speaker 4: That's when you really know. I didn't really sell a lot.

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Speaker 4: It was just more just learning the craft and just

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Speaker 4: forfitting it. But the sales didn't start coming into like

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Speaker 4: two years later.

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Speaker 3: We got so many questions.

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Speaker 2: I know, I know, I've been looking at your story

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Speaker 2: and I know you did well enough in those early days.

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Speaker 4: Is that you quit your job. Yes, that was in

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Speaker 4: twenty nineteen. So yes, that's when the business took a turn.

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Speaker 3: Now what caused the business to take a turn?

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Speaker 4: So I pivoted a little bit because at the time

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Speaker 4: in twenty seventeen, they wanted to buy these shirts with

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Speaker 4: the vinyl on there, so it just was words with

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Speaker 4: the color vinyl that you got a weed, use your cricket,

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Speaker 4: your silhouette machine. But then in twenty nineteen, everybody wanted

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Speaker 4: what we call sublimation t shirts. So you put your

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Speaker 4: faces on it, you can wear it the funerals, you

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Speaker 4: get the wings on there, like you can put your

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Speaker 4: dad face, your mom face, like actual pictures on the shirt.

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Speaker 4: So that process is called sublimation, where you basically take

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Speaker 4: a design, you run a design through a printer using

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Speaker 4: submission paper and submission ink, and then when it prints out,

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Speaker 4: you use a heat press to press it to a

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Speaker 4: polyester blank and then the image sinks inside of the shirt.

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Speaker 4: So that was really popular in twenty nineteen. I got

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Speaker 4: into that, and then that's when my business started taking off,

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Speaker 4: people was ordering funeral shirts. They wanted to have birthday shirts,

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Speaker 4: like now they.

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Speaker 1: Order How did they know to get it from you?

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Speaker 1: How did you market yourself in order to get clientele?

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Speaker 4: So I literally unfollowed all of my family and friends

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Speaker 4: on Facebook and started following. I started following because I

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Speaker 4: was making a lot of kids shirts. I started following

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Speaker 4: parents that had kids in their pictures. So I didn't

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Speaker 4: know them, but I'm just like, if I can follow

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Speaker 4: parents that got kids, They're going to come follow me

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Speaker 4: back and be like why does she follow me? And

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Speaker 4: see that I got these custom kids shirts on there?

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Speaker 3: Right? And it worked? It is well, that's a very

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Speaker 3: unique approach. What made you think of that?

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Speaker 4: Because I was a parent myself and I was trying

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Speaker 4: to figure out what would I do?

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Speaker 3: So people with random people follow you, you like, let me

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Speaker 3: go see him where.

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Speaker 4: They fire me from? Oh, they make custom kids item,

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Speaker 4: Let me buy one.

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Speaker 1: Sell You bought the equipment to the sublimation, Yes, okay,

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Speaker 1: how much is that equipment at that time?

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Speaker 4: So the equipment and the printer you can get it

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Speaker 4: for like two hundred dollars, The heat press about two

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Speaker 4: hundred dollars and then you got the sebormation paper ink

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Speaker 4: and then the blank probably another one hundred dollars with

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Speaker 4: those supplies. That's not terrible, No, not at all.

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Speaker 2: Okay, So you got going and I know that you've

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Speaker 2: told me that you got up to it. You were

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Speaker 2: making a thousand dollars a week, and you're like, it's

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Speaker 2: time to equipment my day jobs when your day job.

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Speaker 2: But that didn't work out.

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Speaker 4: So all right. So I'm at the I'm at the desk,

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Speaker 4: like the orders coming in. I'm like, oh, because I

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Speaker 4: want to go home and make these shirts. Like my

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Speaker 4: phone just keep going off. So at the time, I

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Speaker 4: was already waiting on a raise for my business was

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Speaker 4: from my job because they was giving everybody else a

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Speaker 4: raise around me, but they didn't give me one. So

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Speaker 4: I walking to the HRU, I'm like, okay, let me

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Speaker 4: see if they're going to give me a raise before

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Speaker 4: I just quit. So I go in there like, hey,

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Speaker 4: y'all thought about that rais y'all going to give me?

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Speaker 4: They're like, well, we're still thinking about it. I'm like,

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Speaker 4: don't think no more. I'm done. So twenty minutes, give

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Speaker 4: me time to go pack up my cubicle and I'm

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Speaker 4: out of here and literally packed in my cubicle, gain

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Speaker 4: them my twenty minute notice, and then.

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Speaker 3: I love wow.

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Speaker 1: Yeah, so you knew that if they didn't say right

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Speaker 1: then that you were planning to quit or was it

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Speaker 1: just an under spot?

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Speaker 4: It was become a very impulsive like actor thinker, like

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Speaker 4: I do everything just like in the moment, and sometimes

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Speaker 4: it's not good. It worked out, It worked out well,

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Speaker 4: I thought it did until I got home and then

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Speaker 4: I seen that the following week people wasn't buying shirts anymore.

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Speaker 4: So I thought shirts was going to be like a

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Speaker 4: twenty four seven, three sixty five. They need them all

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Speaker 4: the time. People don't need shirts all the time. They

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Speaker 4: want them for funerals, they want them for birthdays, they

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Speaker 4: wanted for vacations. So that's when I knew, like, okay,

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Speaker 4: I got to come up with another business plan.

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Speaker 3: All right, said what was next?

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Speaker 4: So the next thing was I'm looking at the inventory

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Speaker 4: that I'm using to make the shirts. So I was

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Speaker 4: buying all of my inventory from overseas, and I'm like

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Speaker 4: looking at the inventory, like what if I use this

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Speaker 4: inventory and sell it to other craft That's like me,

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Speaker 4: So now I'm going from B to C to I'm

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Speaker 4: finna tappingto B to B okay, and I did not

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Speaker 4: have a community to sell to. So I created a

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Speaker 4: Facebook group and then I invited like all of my

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Speaker 4: craft friends, like, hey, come inside of my group. I'm

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Speaker 4: going to be showing you guys how to sell them

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Speaker 4: ad how to make these T shirts, and everybody started joining.

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Speaker 4: I reached out to a couple of more other Facebook

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Speaker 4: groups like hey, can you shot me out? They shouted

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Speaker 4: me out, and within that week I gained like a

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Speaker 4: couple hundred followers in the group.

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Speaker 2: But it wasn't easy because I know between that when

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Speaker 2: you left your job and made this other pivot that

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Speaker 2: you just said personally only, it was a really challenging

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Speaker 2: time and I think you went through about to homelessness.

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Speaker 4: Yeah. So even after I got the group, I'm thinking, Okay,

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Speaker 4: I started this new business. Everybody's going to join my

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Speaker 4: group and started shopping with me. And when they joined

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Speaker 4: the group, I was selling the blanks, which is the

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Speaker 4: canvas blank. So it was a T shirt blank to

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Speaker 4: tamblo blank, and they didn't know how to actually sublimate

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Speaker 4: on the blank. So I would go live for free,

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Speaker 4: show them how to sublimate it. But then the products

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Speaker 4: I was selling, I was just selling to make a

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Speaker 4: sale versus a profit. So literally the same amount I

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Speaker 4: was paying for the.

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Speaker 3: Inventory here in Okay, putting nothing on it, nothing.

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Speaker 4: On top, because I didn't know how to do it.

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Speaker 4: This is a new business for me, right, So I

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Speaker 4: ended up still failing in my eyes and got eviit

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Speaker 4: and then we had to move into a hotel of

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Speaker 4: me and my seventeen year old son.

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Speaker 1: Yeah, and the pandemic, I guess that started in twenty twenty,

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Speaker 1: so what was that like during that time?

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Speaker 4: So during the pandemic, just as a craft, when they

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Speaker 4: mandated those masks, crafters was like, well, we want to

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Speaker 4: wear the mask, but we don't want and wear them planes,

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Speaker 4: So can you show us how to customize these masks

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Speaker 4: and we're gonna sell it to our customers as a

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Speaker 4: customized mask. And I just happen to have inventory on head,

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Speaker 4: the inventory that I really could not sell, but I

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Speaker 4: still had it, and I just started going live from

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Speaker 4: the hotel like, hey, you guys, let's make these masks.

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Speaker 4: Let me show you how to design. This is how

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Speaker 4: you heat press it. And then the orders like literally

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Speaker 4: took off. In May of twenty twenty. We did our

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Speaker 4: first eighty six thousand dollar month just from the community.

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Speaker 2: And that timing was like a godsend because I know

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Speaker 2: you you said if it wasn't for your son.

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Speaker 4: Oh my god, it was definitely. It was definitely God's

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Speaker 4: timing because at the time, so when I moved into

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Speaker 4: the hotel, of course I had to move my inventory

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Speaker 4: and storage. I had to move my personal belonging to

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Speaker 4: the storage. And as so I'm standing the storage unit.

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Speaker 4: I was going to the stores juneral like five in

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Speaker 4: the mornings a pack because you don't supposed to pack

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Speaker 4: out of a storage. And I was heat pressing my

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Speaker 4: customers in the hotel. And one morning I go to

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Speaker 4: the stores unit and there's a whole family like literally

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Speaker 4: staying next to me, and they didn't know no one

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Speaker 4: was there. So when I seen them open up the door,

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Speaker 4: it was a baby in there, a man in there,

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Speaker 4: a whole woman in there. And I was like, man,

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Speaker 4: that could be me easily if I quit, because I'm

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Speaker 4: sitting here complaining about I'm in a hotel. I'm complaining

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Speaker 4: about I ain't got no gas, like I'm barely making it,

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Speaker 4: but at least I have a roof over my head.

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Speaker 4: So I'll go back to the hotel, literally turn on

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Speaker 4: my camera going live now intentionally, I'm not just going

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Speaker 4: live for the sake of it. I'm going live now, like, hey,

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Speaker 4: we got to get these products, so we got to

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Speaker 4: get some money coming in. So I'm going live from

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Speaker 4: sun up to sundown morning on a night. And it

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Speaker 4: was just at a time that I just felt like

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Speaker 4: not just giving up, like on my business because it

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Speaker 4: wasn't working as fast as I wanted to, but I

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Speaker 4: was really ready to give up on life because in

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Speaker 4: my thirties, here I am still trying to start a business.

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Speaker 4: I don't quit my job. I know better at this age.

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Speaker 4: Now I'm dragging my son into this with me, and

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Speaker 4: he over there playing his video game and I'm over here, like,

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Speaker 4: how am I gonna take myself out? I'm finna ask him, Hey,

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Speaker 4: do you want to go stay with your grandma? And

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Speaker 4: if people would have been like, yo, mom, I'm tired

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Speaker 4: of this hotel, then they would have gave me a

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Speaker 4: chance to like quit. But then when I asked him,

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Speaker 4: I was like, hey, do you want to go stay

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Speaker 4: with your aunts or grandma. He was like, no, I'm

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Speaker 4: gonna stay right here with you. It's like he knew.

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Speaker 4: And if I leave her, yeah, like she ain't mentally

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Speaker 4: stay able to just you know. So it's like I

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Speaker 4: don't know. It was crazy, like he just knew, like,

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Speaker 4: oh my god, I know I'm staying right here with you.

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Speaker 4: We're gonna scruggle together. And he's seventeen saying we're gonna

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Speaker 4: scruggle together. Like what So Dad gave me that motivation

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Speaker 4: I needed, like, Okay, I gotta do this for him,

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Speaker 4: show him like how I'm going to get out this wreck.

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Speaker 4: And I just kept going, I'm going live every day.

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Speaker 4: When I go live, I put up my bat drop

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Speaker 4: with my logo on it, and he's on the other

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Speaker 4: end of the back drop like playing his video game

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Speaker 4: while I'm like, literally, I'm teaching, hey, y'all, let's press

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Speaker 4: this shirt today, lets press master today. And then when COVID,

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Speaker 4: like I said, COVID happened in twenty twenty, that's when

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Speaker 4: we had our beat break.

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Speaker 1: You know, It's interesting because it feels like the fact

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Speaker 1: that a lot of people didn't help you is what

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Speaker 1: motivated you to want to do these lives to actually

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Speaker 1: help other people, and it can be really hard to

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Speaker 1: be consistent when you don't see the return right away.

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Speaker 1: A lot of people don't have the patience to say,

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Speaker 1: I'm going to keep doing this every single day and

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Speaker 1: I'm want to actually help other people because I didn't

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Speaker 1: get the help when I could have used it.

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Speaker 4: Yeah, you know, that's exactly how I feel. Like I

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Speaker 4: told myself, like that was my why. I'm gonna make

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Speaker 4: sure whoever want to learn this business, whoever want to

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Speaker 4: learn how to start their t shirt business, their craft business.

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Speaker 4: I don't want them to feel how I feelt when

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Speaker 4: I asked for help. So I'm going to make sure

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Speaker 4: I help anybody, everybody, no matter what I gotta do.

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Speaker 1: So then, now, once you finally started making some money,

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Speaker 1: what was the next move for you?

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Speaker 3: After that?

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Speaker 4: It was to pay my credit off, because like, that's

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Speaker 4: why I can't get right. I'm moving everywhere, like, let

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Speaker 4: me pay off easy. Big just didn't let me get

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Speaker 4: my credits together. So I literally cleaned my credit. Everybody

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Speaker 4: was like, yo, you didn't have you could have dispute that. No,

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Speaker 4: I know I owe them, let me just pay it off, right,

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Speaker 4: So I pay my credit off.

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Speaker 3: They're right over, Yeah, I wait seven years.

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Speaker 4: Oh. I was like I have to feel like because

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Speaker 4: I don't know if this one is gonna last, Like,

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Speaker 4: let me use it to the best of my ability,

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Speaker 4: so I'll pay my credit off. End up getting approved

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Speaker 4: renting a three story house. It had a fully finished basement,

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Speaker 4: so I moved all of my inventory down there, like,

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Speaker 4: now operate my business in this basement. I moved my

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Speaker 4: mom and my son standing there, of course, and the

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Speaker 4: orders is like literally coming in now more people are

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Speaker 4: ordering masks. I'm like, oh my gosh, I need help.

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Speaker 4: I can't be the picker, packer, email person creating content.

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Speaker 4: So I tell my mom, like, mom, quit your job.

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Speaker 4: And she's a one with seven kids, like literally been

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Speaker 4: working two to three jobs all her life to take

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Speaker 4: care of But she's like, wait, quit my job. Are

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Speaker 4: you sure? Like, ma'ma quit your job right now, going

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Speaker 4: in there and get your twenty minute notice like I did.

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Speaker 4: She's like, wait, let me do two weeks.

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Speaker 1: I'm like, mom, going there to day T shirt that's

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Speaker 1: a tea shirt.

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Speaker 4: And she literally walked in there and came home the

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Speaker 4: same day and it was like, I'm done. What you

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Speaker 4: need me to do and that was in June and

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Speaker 4: twenty twenty. My mama have not been back to a

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Speaker 4: nine to five sends so good, so good man, so good.

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Speaker 4: So I got my mom, she's picking and packing in

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Speaker 4: the basement. I got my son, I hired my nieces,

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Speaker 4: my nephews. And now I'm still going live because I'm

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Speaker 4: realizing I can't make a sale unless I go live.

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Speaker 4: Like at this time, I don't know about add I

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Speaker 4: don't know about emails, I don't know about like paid marketing.

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Speaker 4: Everything is organic through the community. So I'm going line

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Speaker 4: and they're like, well, since you say we need sublimssion,

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Speaker 4: paper and ink to make this blank, why don't you

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Speaker 4: sell it? So I go with I mean, I don't

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Speaker 4: go to China, but I contact China overseas, Hey, let

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Speaker 4: me test out this product. And then eventually, when I

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Speaker 4: launched my submission paper line, the community bought it out

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Speaker 4: within an hour at one hundred thousand dollars, like literally

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Speaker 4: the first lunch. Within the hour. We do our first

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Speaker 4: hundred k. We ended up having a move from the

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Speaker 4: three story house because the basement was just so full.

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Speaker 4: Now we're selling paper, we're selling blanks, We got the

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Speaker 4: ink and then we get our first warehouse same year

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Speaker 4: in twenty twenty.

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Speaker 3: That's twenty twenty was your year.

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Speaker 4: That was the year that was like, what this really happening?

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Speaker 4: We get our warehouse, do our first one hundred thousand

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Speaker 4: dollars lunch, and now I'm still going live. The community

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Speaker 4: say hey, well do you teach hands on classes because

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Speaker 4: we might can't learn online. So I turned the front

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Speaker 4: part of my warehouse into an extra hands on class

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Speaker 4: that students still come to this day every two weeks,

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Speaker 4: pack it out to learn how to craft in person.

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Speaker 2: Wow, your community was such a critical part. It was everything,

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Speaker 2: and like this whole ecosystem you put together. Talk about

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Speaker 2: how important that it's to your business and how seriously

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Speaker 2: other entrepreneurs should take that. You're creating your own customers.

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Speaker 4: Yeah, it's very important. And I tell people, like a

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Speaker 4: lot of time, you want to sell what you want

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Speaker 4: to sell versus selling what your audience want. But you

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Speaker 4: don't know what your audience want unless you build your

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Speaker 4: own audience. So that was my thing was like I'm

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Speaker 4: gonna build my own table and I'm gonna see exactly

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Speaker 4: what they need so I can know what to provide,

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Speaker 4: and every time I got in my community, I didn't

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Speaker 4: have to think twice of what am I gonna push

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Speaker 4: out next? They was telling me, Hey, do you have this?

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Speaker 4: I don't, but let me go create it. Hey, can

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Speaker 4: you teach us this? I don't know how to teach you,

390
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Speaker 4: but let me go find somebody can and bring it

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Speaker 4: to the community. So that was the best part of

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Speaker 4: just having the community of knowing what I can see

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Speaker 4: on nexts without having to break my neck to figure

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Speaker 4: out what they want.

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Speaker 1: Now, you as to talk about therapy and how beneficial

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Speaker 1: that was for you. So tell me when you decided

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Speaker 1: to start doing therapy and how that helped you.

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Speaker 4: So it was in twenty twenty one I actually went live.

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Speaker 4: I just like to go live, like that's just how

400
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Speaker 4: I bring more people to my community because they see

401
00:16:24,320 --> 00:16:26,320
Speaker 4: my personality like, oh my gosh, I love her. But

402
00:16:26,800 --> 00:16:29,120
Speaker 4: this particular live, it was not like a happy live.

403
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Speaker 4: I was crying, like I was ready to quit because

404
00:16:31,760 --> 00:16:34,320
Speaker 4: at this point I don't retire my mom, I don't

405
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Speaker 4: hire five out of my six siblings, and it's just

406
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Speaker 4: a lot of pressure on me. Then I'm in the

407
00:16:38,440 --> 00:16:41,840
Speaker 4: craft community and they like, yo, this girl is a scammer.

408
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Speaker 4: She's making seven figures off of small businesses charging for classes.

409
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Speaker 4: Like I feel like everybody was against me and it

410
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Speaker 4: was new for me, Like Okay, the money's good, but now,

411
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Speaker 4: like I don't know how to handle all of this.

412
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Speaker 4: It wasn't fame. It was just like the negative attention.

413
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Speaker 4: So I get on Live, I start crying, and then

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Speaker 4: one of my students in box me like, girl, get

415
00:16:59,280 --> 00:17:01,440
Speaker 4: off that lives. Stop crying, and you need to join

416
00:17:01,520 --> 00:17:05,200
Speaker 4: this high you know, mentorship community and they're gonna help you,

417
00:17:05,200 --> 00:17:08,119
Speaker 4: you know, get around other sits and seven figure earners.

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Speaker 4: And in that community, they do therapy. It's like a requirement.

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Speaker 4: Like every week they're saying the therapist and these are

420
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Speaker 4: six seven figure entrepreneurs. I'm like, wait, is that how

421
00:17:17,600 --> 00:17:20,040
Speaker 4: they able to get through you know, their business and

422
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Speaker 4: just life in general. So I started doing therapy every

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Speaker 4: week and it's really been good because yeah, like it

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Speaker 4: it just helped me talk to somebody that understands what

425
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Speaker 4: I'm going through and showing me how to get to

426
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Speaker 4: that next level. So therapy for me is important. Even

427
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Speaker 4: to this day, I still do therapy every week and

428
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Speaker 4: then just getting around other coaches and mentors that you

429
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Speaker 4: know understands exactly what I'm going through.

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Speaker 2: So I'm glad you went to therapy. But listening to

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Speaker 2: your story, like Angela pointed too early at your your

432
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Speaker 2: ability to get over yourself. Nobody helped you, but you

433
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Speaker 2: created a business helping people. Yea, you know everybody was

434
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Speaker 2: giving you a hard time, but you pulled more people

435
00:17:56,560 --> 00:18:01,080
Speaker 2: into doing that. Yeah, and now you also have scaled

436
00:18:01,160 --> 00:18:04,360
Speaker 2: to say the least of business mentoring and teaching people online.

437
00:18:04,400 --> 00:18:06,480
Speaker 4: Tell us about that. So now we are at the

438
00:18:06,520 --> 00:18:10,080
Speaker 4: point where so I was always teaching people how to craft,

439
00:18:10,440 --> 00:18:12,679
Speaker 4: how to make custom minus, but now they asking, well,

440
00:18:12,720 --> 00:18:14,879
Speaker 4: how can I become a coach, How can I start

441
00:18:14,880 --> 00:18:17,680
Speaker 4: my own find my own passion that I'm good at,

442
00:18:17,720 --> 00:18:21,159
Speaker 4: create my own community, then my own continuity program, and

443
00:18:21,200 --> 00:18:22,600
Speaker 4: then how can I do all of that? So I

444
00:18:22,640 --> 00:18:24,640
Speaker 4: do have a mentorship now where I show you guys,

445
00:18:24,640 --> 00:18:26,840
Speaker 4: step by step how to find what it is that

446
00:18:26,880 --> 00:18:29,840
Speaker 4: you're good at, create your community around that, and create

447
00:18:29,880 --> 00:18:32,600
Speaker 4: a continuity offer, which is a monthly membership where they

448
00:18:32,640 --> 00:18:34,719
Speaker 4: can pay you monthly to keep learning from you. So

449
00:18:34,760 --> 00:18:36,080
Speaker 4: that's what I have going on right now.

450
00:18:36,080 --> 00:18:38,520
Speaker 1: So that's not just for anybody who's a crafter. That's

451
00:18:38,520 --> 00:18:40,160
Speaker 1: for any type of business.

452
00:18:39,920 --> 00:18:42,440
Speaker 4: Any type of business, whether you are creative or craft

453
00:18:42,480 --> 00:18:44,800
Speaker 4: or you just know what their special skill is. I

454
00:18:44,800 --> 00:18:47,560
Speaker 4: can help you turn that into a community, like I said,

455
00:18:47,600 --> 00:18:51,600
Speaker 4: create that monthly membership and start doing challenges around it.

456
00:18:51,640 --> 00:18:53,680
Speaker 4: Like that's a lot of the revenue that I get

457
00:18:53,720 --> 00:18:55,080
Speaker 4: it comes from doing challenges.

458
00:18:55,400 --> 00:18:58,720
Speaker 2: And I know you have a challenge. Just wrote down

459
00:19:01,840 --> 00:19:08,120
Speaker 2: passion to profits passion number two profits at challenge dot

460
00:19:08,160 --> 00:19:10,280
Speaker 2: com and it's a free seven week challenge. I want

461
00:19:10,280 --> 00:19:14,200
Speaker 2: everybody to sign up. But tell us, so you started mentoring,

462
00:19:14,280 --> 00:19:17,320
Speaker 2: you started online coaching, how many students and how big

463
00:19:17,320 --> 00:19:19,720
Speaker 2: a part and how profitable a part is that for you?

464
00:19:20,000 --> 00:19:22,919
Speaker 4: So right now, with the two small programs I have,

465
00:19:23,320 --> 00:19:27,400
Speaker 4: well they're not small, they're small. So one of them

466
00:19:27,480 --> 00:19:29,760
Speaker 4: is one seventy nine a month and then another one

467
00:19:29,840 --> 00:19:32,280
Speaker 4: is one ninety nine a month, and combined we have

468
00:19:32,480 --> 00:19:35,040
Speaker 4: three thousand students in those programs paying every month, so

469
00:19:35,119 --> 00:19:37,240
Speaker 4: between three hundred and four hundred K and revenue every

470
00:19:37,240 --> 00:19:40,160
Speaker 4: month just from the continuity program. That's why I want

471
00:19:40,160 --> 00:19:42,199
Speaker 4: to teach you to others, Like imagine if you can

472
00:19:42,280 --> 00:19:44,800
Speaker 4: have a skill where you create a community that's willing

473
00:19:44,800 --> 00:19:46,320
Speaker 4: to pay you that kind of money every month to

474
00:19:46,400 --> 00:19:48,639
Speaker 4: learn from you. So go ahead.

475
00:19:48,800 --> 00:19:50,480
Speaker 1: I was gonna say, it must have been really hurtful

476
00:19:50,520 --> 00:19:52,359
Speaker 1: when you said people were saying you were a scammer,

477
00:19:52,880 --> 00:19:56,840
Speaker 1: And I think, so, how do you overcome something like

478
00:19:56,880 --> 00:20:00,399
Speaker 1: that because those are really harsh allegations that for some

479
00:20:00,440 --> 00:20:01,880
Speaker 1: people can ruin their business.

480
00:20:02,000 --> 00:20:05,199
Speaker 4: Yeah, So to me, it's just like focusing on the

481
00:20:05,240 --> 00:20:07,280
Speaker 4: people that love me versus the people that hate me,

482
00:20:07,280 --> 00:20:10,240
Speaker 4: because if I spend more time like focusing on the negativity,

483
00:20:10,240 --> 00:20:11,760
Speaker 4: and the people that really support me is going to

484
00:20:11,800 --> 00:20:14,159
Speaker 4: be like, well, wait, she don't respond to us like that,

485
00:20:14,280 --> 00:20:16,040
Speaker 4: so maybe I need to be negatiorids her to get

486
00:20:16,040 --> 00:20:18,359
Speaker 4: her attention. So I just try to focus all of

487
00:20:18,400 --> 00:20:20,560
Speaker 4: my attention on my community and not on this because

488
00:20:20,560 --> 00:20:23,040
Speaker 4: the scamming came from people are not used to you

489
00:20:23,200 --> 00:20:26,040
Speaker 4: charging for your knowledge. They want you to do everything

490
00:20:26,080 --> 00:20:27,679
Speaker 4: for free. But I tell them, like, if you go

491
00:20:27,760 --> 00:20:30,760
Speaker 4: to college literally pay to learn, and you still get

492
00:20:30,760 --> 00:20:32,720
Speaker 4: out of college, you win there. You still got like

493
00:20:33,200 --> 00:20:35,239
Speaker 4: why is it so hard for you to pay your

494
00:20:35,280 --> 00:20:38,199
Speaker 4: black business owner that learn from literally got it out

495
00:20:38,240 --> 00:20:39,600
Speaker 4: the mud? And I'm going to show you how to

496
00:20:39,600 --> 00:20:41,760
Speaker 4: do it before a small fee, right, and it's like

497
00:20:41,800 --> 00:20:43,359
Speaker 4: I can go to YouTube or that. Why are you

498
00:20:43,440 --> 00:20:44,119
Speaker 4: charging like that.

499
00:20:44,200 --> 00:20:44,720
Speaker 3: If you can?

500
00:20:45,119 --> 00:20:45,359
Speaker 4: Yeah?

501
00:20:46,440 --> 00:20:50,920
Speaker 1: Wow, go ahead, Oh yes, it's right, right because yeah,

502
00:20:51,000 --> 00:20:54,680
Speaker 1: I do think that courses and coaches and those are

503
00:20:54,720 --> 00:20:56,840
Speaker 1: all things that you invest in it. And I think

504
00:20:56,880 --> 00:20:59,600
Speaker 1: sometimes that said, when you're paying for something, you feel

505
00:20:59,600 --> 00:21:02,879
Speaker 1: more of an obligation to make yeah, to actually do

506
00:21:02,960 --> 00:21:05,720
Speaker 1: it because now you've invested into something, and then you're

507
00:21:05,720 --> 00:21:08,720
Speaker 1: paying for that community of people that can hopefully support

508
00:21:08,760 --> 00:21:10,480
Speaker 1: And I think the other thing that's important is that

509
00:21:10,560 --> 00:21:13,280
Speaker 1: you have success stories and you have people that have

510
00:21:13,400 --> 00:21:16,480
Speaker 1: been part of your community that have paid for the coaching,

511
00:21:16,840 --> 00:21:19,080
Speaker 1: that can say, thanks to this, here's what I've been

512
00:21:19,119 --> 00:21:20,080
Speaker 1: able to accomplish.

513
00:21:20,359 --> 00:21:21,600
Speaker 3: It's the proof of concept.

514
00:21:21,800 --> 00:21:23,080
Speaker 4: Yes, definitely.

515
00:21:23,119 --> 00:21:25,119
Speaker 2: And you not only have success stories, you are a

516
00:21:25,119 --> 00:21:28,199
Speaker 2: success story. So this all started in twenty seventeen. And

517
00:21:28,240 --> 00:21:30,560
Speaker 2: now how much is your business grown to? What's your business?

518
00:21:30,800 --> 00:21:33,600
Speaker 4: So right now to this day, we have done fourteen

519
00:21:33,600 --> 00:21:39,040
Speaker 4: million dollars in sales. Totally wrong, Yeah, so crafting.

520
00:21:40,119 --> 00:21:42,080
Speaker 3: We you guys for step by step?

521
00:21:42,400 --> 00:21:45,520
Speaker 4: Yes, so from twenty nineteen, I mean twenty twenty when

522
00:21:45,560 --> 00:21:48,120
Speaker 4: I actually like started making the sales. So now twenty

523
00:21:48,119 --> 00:21:50,800
Speaker 4: twenty four we have done fourteen million revenue.

524
00:21:51,600 --> 00:21:52,320
Speaker 3: That's amazing.

525
00:21:52,680 --> 00:21:55,719
Speaker 2: You knew and talk about just listening. This is I mean,

526
00:21:55,720 --> 00:21:57,359
Speaker 2: I love it because we are giving us like step

527
00:21:57,359 --> 00:22:00,320
Speaker 2: by step how you broke down your story. Yeah, knowing

528
00:22:00,359 --> 00:22:01,640
Speaker 2: to pivot at the right time.

529
00:22:01,760 --> 00:22:04,440
Speaker 4: Oh, this is very important. Like I said, a lot

530
00:22:04,440 --> 00:22:07,160
Speaker 4: of the times we want to seal what we want

531
00:22:07,200 --> 00:22:09,679
Speaker 4: to sell versus knowing what to sell and not just

532
00:22:09,720 --> 00:22:13,159
Speaker 4: knowing what, but knowing when when is it? When is

533
00:22:13,160 --> 00:22:15,560
Speaker 4: it in demand? Like right now, teach my students, Hey,

534
00:22:15,600 --> 00:22:18,439
Speaker 4: we're in football season, basketball season, you should not be

535
00:22:18,480 --> 00:22:21,960
Speaker 4: selling Valancine's. They stuff like focus because they just love

536
00:22:22,000 --> 00:22:24,200
Speaker 4: to crowd, just love to do everything all the time.

537
00:22:24,240 --> 00:22:26,800
Speaker 4: It's like, no, let's focus on focus on what's in

538
00:22:26,840 --> 00:22:29,200
Speaker 4: demand to get people to buy, and then we're gonna

539
00:22:29,240 --> 00:22:32,199
Speaker 4: move on to Christmas items and then you know, New

540
00:22:32,280 --> 00:22:35,479
Speaker 4: Year's items in February. But just making sure they know

541
00:22:35,560 --> 00:22:37,280
Speaker 4: what to market, when to market, and how to market

542
00:22:37,320 --> 00:22:38,080
Speaker 4: that's very important.

543
00:22:38,080 --> 00:22:41,480
Speaker 1: What are some unusual trends that you've seen as far

544
00:22:41,520 --> 00:22:43,960
Speaker 1: as what people went, Like divorce parties. I know those

545
00:22:43,960 --> 00:22:46,800
Speaker 1: have gotten a lot more popular, and like, what are

546
00:22:46,840 --> 00:22:47,639
Speaker 1: some things that you're.

547
00:22:47,640 --> 00:22:48,840
Speaker 3: Going around when I got to divorce?

548
00:22:51,920 --> 00:22:54,600
Speaker 4: Like they they love to hop on trends like well

549
00:22:55,080 --> 00:22:58,600
Speaker 4: with the uh the cat Williams, Like they love to

550
00:22:58,640 --> 00:23:01,200
Speaker 4: make okay, yeah when that and what I don't like that?

551
00:23:01,320 --> 00:23:03,280
Speaker 4: I tell them not to do. They love jumping on

552
00:23:03,320 --> 00:23:05,720
Speaker 4: trends like when somebody passed. So it's like I want

553
00:23:05,720 --> 00:23:07,119
Speaker 4: to make a rich homey show and I'm like, no,

554
00:23:07,280 --> 00:23:09,760
Speaker 4: like this just happened, Like don't.

555
00:23:09,440 --> 00:23:12,840
Speaker 3: Do that, like be sensitive to the family and yeah.

556
00:23:12,640 --> 00:23:15,399
Speaker 4: I know it'll be profitable right now, but don't do it.

557
00:23:15,440 --> 00:23:18,399
Speaker 4: So just making sure they know like what's the marketing

558
00:23:18,400 --> 00:23:20,600
Speaker 4: and who the market and how to market because everything

559
00:23:20,680 --> 00:23:22,880
Speaker 4: is a trend, but it's just not the right time

560
00:23:22,920 --> 00:23:23,159
Speaker 4: for it.

561
00:23:23,240 --> 00:23:25,080
Speaker 1: So and then some things you need to really quick

562
00:23:25,119 --> 00:23:28,000
Speaker 1: turnaround for people, right, because trends do come and go

563
00:23:28,119 --> 00:23:29,920
Speaker 1: so fast, and it'll be like a phrase that's really

564
00:23:29,920 --> 00:23:31,760
Speaker 1: popular and then next thing, you know, somebody want to

565
00:23:31,800 --> 00:23:34,400
Speaker 1: make you know, some some type of merch and.

566
00:23:34,480 --> 00:23:36,679
Speaker 4: Right, what was that thing that happened with the boat

567
00:23:36,720 --> 00:23:37,040
Speaker 4: with the.

568
00:23:37,080 --> 00:23:40,720
Speaker 3: Chair like Montgomery Broun, Yes, oh my god.

569
00:23:40,640 --> 00:23:43,159
Speaker 4: That was like a heavy money maker. Like everybody was

570
00:23:43,200 --> 00:23:45,479
Speaker 4: making those designs with the chair with the sands. So

571
00:23:45,920 --> 00:23:47,480
Speaker 4: that was a really hot trend.

572
00:23:48,840 --> 00:23:49,200
Speaker 3: Right now.

573
00:23:49,840 --> 00:23:55,160
Speaker 4: Yeah the murr, Yeah you can't see.

574
00:23:57,040 --> 00:24:01,080
Speaker 2: And for general advice for entrepreneurs talking about this and

575
00:24:01,240 --> 00:24:03,679
Speaker 2: you like called me out, you said, just give up

576
00:24:03,680 --> 00:24:05,640
Speaker 2: the idea that everything has to be perfect.

577
00:24:06,440 --> 00:24:10,120
Speaker 4: Yes, that's my favorite favorite slogan. It's like, you don't

578
00:24:10,160 --> 00:24:11,960
Speaker 4: have to be great to start what you got to

579
00:24:12,000 --> 00:24:13,840
Speaker 4: start to be great? And a lot of people don't

580
00:24:13,840 --> 00:24:15,680
Speaker 4: start because they want to perfect it. They wanted to

581
00:24:15,680 --> 00:24:17,479
Speaker 4: be right. They want to wait till I get this

582
00:24:17,640 --> 00:24:19,119
Speaker 4: all this way. I want to wait to get this

583
00:24:19,119 --> 00:24:22,119
Speaker 4: car to this house. Like, no start now, perfected as

584
00:24:22,119 --> 00:24:24,200
Speaker 4: you go, because you won't even know what you even

585
00:24:24,240 --> 00:24:26,040
Speaker 4: want to sell, Like I said, until you got the

586
00:24:26,080 --> 00:24:28,320
Speaker 4: audience that tells you what to do next. But if

587
00:24:28,359 --> 00:24:30,639
Speaker 4: you're not even just starting to see what it is

588
00:24:30,680 --> 00:24:32,760
Speaker 4: that they need, like how would you know? Don't let

589
00:24:32,760 --> 00:24:34,600
Speaker 4: the time pass you by, like start it now.

590
00:24:34,880 --> 00:24:36,520
Speaker 3: Do you touch to people from your old job that

591
00:24:36,600 --> 00:24:40,040
Speaker 3: you quit? You can't with any of them old coworkers.

592
00:24:40,119 --> 00:24:46,439
Speaker 4: I actually went back and hire my manager, So it

593
00:24:46,520 --> 00:24:50,040
Speaker 4: was back then, I want to say, twenty tweeny, twenty

594
00:24:50,080 --> 00:24:53,159
Speaker 4: twenty one the guy that hired me when I was

595
00:24:53,160 --> 00:24:55,240
Speaker 4: working at tent service jobs. I actually went back to

596
00:24:55,320 --> 00:24:57,480
Speaker 4: him and gave him an offer for the year to

597
00:24:57,560 --> 00:24:59,480
Speaker 4: quit his job, that can help me with my business.

598
00:24:59,640 --> 00:25:03,119
Speaker 4: And literally it was just like, wait, what what are

599
00:25:03,160 --> 00:25:04,840
Speaker 4: you doing? Are you telling don't know?

600
00:25:04,880 --> 00:25:09,399
Speaker 3: These t shirts are maybe a year or so.

601
00:25:09,640 --> 00:25:11,800
Speaker 4: You're like, yeah, like come help me with my business,

602
00:25:12,280 --> 00:25:13,520
Speaker 4: and yeah, that's what happens.

603
00:25:13,680 --> 00:25:14,119
Speaker 3: I love that.

604
00:25:14,160 --> 00:25:16,920
Speaker 1: It's also important to note that there's a certain point

605
00:25:16,960 --> 00:25:19,639
Speaker 1: in time in a business that you have to hire

606
00:25:20,000 --> 00:25:23,080
Speaker 1: the right people. And that's always a struggle too, no

607
00:25:23,119 --> 00:25:26,600
Speaker 1: matter what business you have is hiring, like, it's.

608
00:25:26,440 --> 00:25:27,320
Speaker 4: Still a struggle for.

609
00:25:27,440 --> 00:25:30,000
Speaker 2: You're unusual that you made all this work with family.

610
00:25:30,480 --> 00:25:31,639
Speaker 4: That's what I'm gonna say, like.

611
00:25:33,600 --> 00:25:36,600
Speaker 3: Trying to say that nicely. Yeah, some people would tell

612
00:25:36,600 --> 00:25:37,800
Speaker 3: you not you family.

613
00:25:38,119 --> 00:25:40,040
Speaker 4: You know, my family is different. That's when I was

614
00:25:40,040 --> 00:25:43,040
Speaker 4: telling somebody earlier, like my mom had seven kids and

615
00:25:43,119 --> 00:25:45,440
Speaker 4: she made sure we was always tight knit, and we

616
00:25:45,480 --> 00:25:47,600
Speaker 4: all made a pact that like, hey, whoever comes up

617
00:25:47,640 --> 00:25:50,000
Speaker 4: first or you know, blows up first, we got to

618
00:25:50,000 --> 00:25:51,440
Speaker 4: make sure we take care of our mom and the

619
00:25:51,520 --> 00:25:53,080
Speaker 4: rest of us until we can all get to that

620
00:25:53,160 --> 00:25:56,480
Speaker 4: next level. So when I first started hiring ours, hiring

621
00:25:56,520 --> 00:25:58,920
Speaker 4: people that was like my friends and I would pay them,

622
00:25:58,960 --> 00:26:01,160
Speaker 4: but I can be a disaster, right because I felt

623
00:26:01,160 --> 00:26:03,000
Speaker 4: like they was just like in it for the money,

624
00:26:03,040 --> 00:26:05,560
Speaker 4: for the fame, for the lavish trips and all that stuff.

625
00:26:05,880 --> 00:26:07,879
Speaker 4: But they was like the work wasn't working, like they

626
00:26:07,920 --> 00:26:10,040
Speaker 4: wasn't doing the work. And when I told my family,

627
00:26:10,080 --> 00:26:10,840
Speaker 4: they can make you not.

628
00:26:10,800 --> 00:26:16,000
Speaker 1: Be friends anymore too, Oh, totally, girlfriends, I lost a lot, Yeah,

629
00:26:16,040 --> 00:26:18,960
Speaker 1: because they take advantage of the situation. They can't look

630
00:26:18,960 --> 00:26:22,800
Speaker 1: at themselves sometimes as an employee employeer of relationship. They're

631
00:26:22,800 --> 00:26:24,880
Speaker 1: gonna look at it like this is my friend while

632
00:26:24,920 --> 00:26:25,720
Speaker 1: you're doing.

633
00:26:26,680 --> 00:26:28,840
Speaker 4: And when I told my family, I'm like this businessman

634
00:26:28,880 --> 00:26:30,800
Speaker 4: to go down if I don't hire some real help.

635
00:26:31,240 --> 00:26:34,120
Speaker 4: My sisters and my brothers they were like, look, don't

636
00:26:34,200 --> 00:26:36,440
Speaker 4: hire nobody else. We're going to give our twenty minute

637
00:26:36,480 --> 00:26:39,280
Speaker 4: notice and we'll be there. So like my brother quit

638
00:26:39,320 --> 00:26:39,880
Speaker 4: his y'all.

639
00:26:39,840 --> 00:26:41,639
Speaker 3: My sisters, who's coming with me?

640
00:26:41,720 --> 00:26:44,440
Speaker 4: Like everybody, And it's been years later and they still

641
00:26:44,480 --> 00:26:47,479
Speaker 4: working for me to just leave their job they've been

642
00:26:47,480 --> 00:26:50,239
Speaker 4: at for years and believe in my business and just

643
00:26:50,840 --> 00:26:53,800
Speaker 4: give up their whole livelihood to come, you know, focus

644
00:26:53,840 --> 00:26:55,680
Speaker 4: on my dream and they've been here ever since.

645
00:26:55,840 --> 00:26:57,440
Speaker 2: Let's see if we can get this go and everybody

646
00:26:57,440 --> 00:26:59,919
Speaker 2: go to Wealth Wednesday's Instagram. I want to start hashed.

647
00:27:00,080 --> 00:27:07,160
Speaker 2: Have twenty minute notice. Twenty minute notice.

648
00:27:07,240 --> 00:27:09,439
Speaker 3: We're not already for that, y'all, don't. I don't do

649
00:27:09,520 --> 00:27:13,320
Speaker 3: it right. You ain't got to cassate in your life.

650
00:27:13,440 --> 00:27:14,000
Speaker 3: Just relax.

651
00:27:15,080 --> 00:27:17,040
Speaker 2: How can people work with you and tell us about

652
00:27:17,119 --> 00:27:18,639
Speaker 2: the free masterclass.

653
00:27:18,720 --> 00:27:20,680
Speaker 4: Yes, but we do have a free master class going

654
00:27:20,720 --> 00:27:23,760
Speaker 4: on right now. I'm definitely joined at Passion the Number

655
00:27:23,760 --> 00:27:27,680
Speaker 4: two Profits Class dot com. And if you can follow

656
00:27:27,720 --> 00:27:31,600
Speaker 4: you on all social media's TikTok, Instagram, Facebook and YouTube

657
00:27:31,680 --> 00:27:33,639
Speaker 4: at crafting with Cassandra.

658
00:27:33,600 --> 00:27:36,800
Speaker 2: And that's Passion number two Profits with an us A

659
00:27:37,480 --> 00:27:40,720
Speaker 2: challenge dot com shoot free. I'm there.

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00:27:40,920 --> 00:27:43,600
Speaker 4: Thank you. Well. The challenge is the actual challenge with

661
00:27:43,720 --> 00:27:46,120
Speaker 4: the class. If they put in Passion the Number two

662
00:27:46,160 --> 00:27:48,800
Speaker 4: Profits Class dot Com, they can be able to say

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00:27:48,800 --> 00:27:50,720
Speaker 4: in my weekly lives that I'm doing for free right now.

664
00:27:51,200 --> 00:27:55,520
Speaker 1: Okay, thank you so much, All right, amazing, congratulations.

665
00:27:55,880 --> 00:27:56,720
Speaker 4: I really wanted you.

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00:27:56,720 --> 00:27:58,520
Speaker 2: To come share your story. It's beautiful.

667
00:27:58,560 --> 00:27:59,240
Speaker 4: Thank you so much.

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00:27:59,280 --> 00:28:01,680
Speaker 3: I know your son is hype like he's then they're

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00:28:01,720 --> 00:28:04,560
Speaker 3: like going crazy. I'm gonna stick by my mom.

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00:28:04,720 --> 00:28:06,240
Speaker 4: Oh yeah, definitely.

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00:28:06,280 --> 00:28:07,320
Speaker 3: Yeah.

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00:28:07,840 --> 00:28:10,160
Speaker 2: Congratulations and Happy Wealth Wednesdays.

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Speaker 4: Everybody well,