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Speaker 1: only financing an approved credit see website for details. Some

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Speaker 1: restrictions apply. My next guest is a first time the

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Speaker 1: first time for money making conversation. UM we communicate my

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Speaker 1: LinkedIn account so that's I kind of know a little

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Speaker 1: thing about a little thing about my next days. Is

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Speaker 1: a business leader, media executive and multicultural marketing expert with

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Speaker 1: over twenty five years. I got thirty years, so I

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Speaker 1: gotta beat she had twenty five years. I got thirty

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Speaker 1: years of experience building value for fortune five hundred companies

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Speaker 1: and startups. She is President and CEO of Joy Collective,

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Speaker 1: where she leads marketing, strategy and operations for a diverse

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Speaker 1: portfolio of clients. Please welcome to Money Making Conversations or

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Speaker 1: Lena and Walco Blatchart. Hello, Good morning Nigeria, Miss Nigerian

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Speaker 1: queen right right. Got to get that right, because you know,

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Speaker 1: I can't just sell you or Lena Blanchard. We've got

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Speaker 1: a little fight on our hands. No, no, no, we

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Speaker 1: gotta have we gotta have the Nigeria. My people be

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Speaker 1: on me. So yes, absolutely, thank you for that. We'll

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Speaker 1: tell us about the background because it is it is

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Speaker 1: a source of pride and UH and being able to

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Speaker 1: keep that as part of your your introduction, So talk

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Speaker 1: about the how's that relationship? Do well you're in your

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Speaker 1: life now and how far as your parents you got

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Speaker 1: over to America, you're born in America. How did it work? No,

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Speaker 1: thank you for that. So, um, Yes, as far as

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Speaker 1: my history and when Nigerian plays an important role, I'm

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Speaker 1: Nigerian first and foremost. So I was born to a

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Speaker 1: British mother in Nigerian Province. I grew up my childhood

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Speaker 1: in England in Nigeria, but really my my elementary school,

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Speaker 1: primary school years in Nigeria and then I moved to

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Speaker 1: the United States and middle school. So as an adolescent mum,

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Speaker 1: you know, it's an interesting transition as an African immigrant,

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Speaker 1: a mixed African immigrant in um in America in the

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Speaker 1: nineteen eighties. So what's always been such an important part

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Speaker 1: of my identity though a dominant part of my identity

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Speaker 1: is being Nigerian. And you see that just I mean

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Speaker 1: which and you're in you know, you're in the entertainment industry.

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Speaker 1: So now you see more Nigerian Americans like Yvonne aug

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Speaker 1: And and Cynthia Rivo and other people celebrating, you know,

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Speaker 1: our culture, and so it's just really important. We're very

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Speaker 1: proud people. So even though British is part of my

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Speaker 1: history and I've lived in the United States for more

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Speaker 1: than thirty years, I consider myself and identify with being

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Speaker 1: Nigerian first and foremost. So I am absolutely have to

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Speaker 1: have that in my name. I mean, the other part

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Speaker 1: is I lost my father um many years ago, and

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Speaker 1: so part of honoring his legacy and part of just

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Speaker 1: being my father's daughter, which is so much of who

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Speaker 1: I am, is making sure that I represent him and

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Speaker 1: represent where I come from. So that's why my maiden

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Speaker 1: name is I actually had legally changed to my middle

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Speaker 1: name when I became an American citizen just a year ago.

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Speaker 1: And so that's an important part of who I am,

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Speaker 1: and it very much informed everything I do and my

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Speaker 1: point of view on the world. So, um, you see,

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Speaker 1: I'm many years you've been aware. I came to see

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Speaker 1: now Rassenge's gonna age men. No, no, I don't want

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Speaker 1: to age because that act in the United States, the

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Speaker 1: nine four. But your action is so clean and it

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Speaker 1: sounds very British. It sounds very British because I learned

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Speaker 1: to speak English in England. I learned to speak in England.

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Speaker 1: So the first seven or eight years of my life. Okay,

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Speaker 1: I'm not I'm not gonna buy that. I'm like, I

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Speaker 1: see too many British actors come over here speaking English

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Speaker 1: like they bought over here. It's just amazing because we

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Speaker 1: can imitate it. Okayn't trust me. I faced the bunk

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Speaker 1: for many, many years because as a teenager you want

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Speaker 1: to fit in but in Nigerian. In my house, my

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Speaker 1: father was a poem that I would use any other

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Speaker 1: accent other than British or Nigerian or at least a

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Speaker 1: refined Nigerian accent, and so I couldn't at home, so

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Speaker 1: I had to maintain as much as I faked it

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Speaker 1: my sister girl accent outside of the house, I had

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Speaker 1: to maintainment inside because it wasn't sort of acceptable. So

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Speaker 1: I've always had this because this is how I've spoken

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Speaker 1: at home. And one day, um my brother, my older brother,

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Speaker 1: just said to me. He said, okay, we have to

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Speaker 1: stop pretending, um that we are American one day and

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Speaker 1: we're something else the next day. Just be who you are. Really.

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Speaker 1: Were struggled. I did with with somewhat of an identity

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Speaker 1: crisis as a mixed African in America. So finally at

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Speaker 1: some point I said, you know, this is what it is.

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Speaker 1: And some days people say you sound like you're straight

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Speaker 1: out of DC or something in the next minute, you

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Speaker 1: sound like you're out of the Niger because I can

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Speaker 1: speak pigeon English, or you're sound like you're right off

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Speaker 1: the boat from England, and that's just who I am.

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Speaker 1: Well you England and I'm speaking to the British role.

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Speaker 1: But the time we're done, I might be sis the

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Speaker 1: girl today. But you know I'm very British. Even when

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Speaker 1: you say it's just the girl. You need to stop

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Speaker 1: so British the girl, the girl, that stop. I'll work

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Speaker 1: it on. It's not even working on your family. You

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Speaker 1: get a sisterhood, the girlhood. But wish our next conversation

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Speaker 1: will have will do it in an idea and accent,

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Speaker 1: and then that would be that would be different. Oh,

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Speaker 1: that'd be totally different. Well, thank you for coming on

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Speaker 1: my show, Money Making Conversations. I followed your career, I

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Speaker 1: followed your brand, and Joy Collective is something that's that's uh,

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Speaker 1: that's based in the Maryland District of Columbia d C area.

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Speaker 1: Correct it is, So tell us what exactly and how

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Speaker 1: did the name come about? Because you're just president and

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Speaker 1: CEO of Joy Collective. First of all, tell us how

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Speaker 1: the name came about and what exactly does Jr. Collective do. Yeah, Well,

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Speaker 1: I'm super excited to talk about Joy. First of all,

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Speaker 1: I would be remiss if I didn't say the founding

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Speaker 1: of Joy actually was by my business partner and co owner,

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Speaker 1: Kelly Joy Richards and Lawson. We have similar stories and

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Speaker 1: that she lost her father and it was such a

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Speaker 1: transformative moment in her life that she decided she wanted

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Speaker 1: to create a company that was really committed to celebrating

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Speaker 1: joy and creating joy for for herself and just having

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Speaker 1: more joy in her life, especially in her business UM work.

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Speaker 1: And so I joined her. She's been a good friend

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Speaker 1: for many, many years, and I joined her a few

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Speaker 1: months after she created Joy, And just to give everybody

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Speaker 1: a um an understanding of who we are and what

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Speaker 1: we do. JOY is a cultural intelligence, marketing and creative

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Speaker 1: agency UM. And yes we're headquartered in DC. And what

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Speaker 1: does that mean? Well, UM, first of all, marketing and advertising,

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Speaker 1: that is what we do and we do seek to nuts.

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Speaker 1: We do anything from helping companies build marketing strategies to

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Speaker 1: executing those UM. We do video production, we do events,

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Speaker 1: all of that, but we do that from the lens

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Speaker 1: of cultural intelligence. In a world that looks very different

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Speaker 1: now than it did five and twenty years ago. And

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Speaker 1: we see companies making so many mistakes these days, like

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Speaker 1: which on you know, we all look sideways when Gucci was,

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Speaker 1: you know, doing black face sweaters and product was doing

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Speaker 1: all kinds of craziness, and we see all these ads

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Speaker 1: by H and M and so a lot of times

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Speaker 1: companies will call us after they've made mistakes, but a

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Speaker 1: lot of companies are calling us now beforehand to say,

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Speaker 1: help us understand a new consumer marketplace, which we call pollicultural,

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Speaker 1: which is you've got so many generations and you've got

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Speaker 1: so many consumers of color. We help companies really understand

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Speaker 1: the lifestyle, the values of behavior of consumers, and then

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Speaker 1: we help them craft business strategies that helped speak to

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Speaker 1: people like us, right, people in our community. Um, so

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Speaker 1: they get it because you know what, most companies realize

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Speaker 1: that they were all just changed and they have to

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Speaker 1: do something different, but they don't know how because they

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Speaker 1: haven't had to for so many years they've spoken to

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Speaker 1: a majority white audience. So that's um, that's what doing

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Speaker 1: in that space. You're like a gatekeeper of time as

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Speaker 1: far as making sure the brand is correctly effective. So

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Speaker 1: it doesn't fall in line with because what you don't know,

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Speaker 1: team can come back and bite you. That's a hundred

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Speaker 1: percent correct. That's correct. And the other thing that's really

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Speaker 1: really important is that we are black owned, we are

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Speaker 1: women owned. When you look at our stuff, you look

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Speaker 1: at all of the people who are part of the

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Speaker 1: Joy team, we are so diverse. We're diverse in age,

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Speaker 1: we're diverse in nationality, we're diverse in in ethnicity. And

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Speaker 1: so we really believe in building a team that represents

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Speaker 1: the world that we live in so that when we

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Speaker 1: speak to and help companies realize how to do things differently.

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Speaker 1: We're speaking from a position of professional expertise, but we're

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Speaker 1: speaking from a position of personal experience as well well.

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Speaker 1: Experiences everything you have to drive it drives how people,

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Speaker 1: how much you can get paid, how much success. You

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Speaker 1: look at the resume, your bio. Now you have a

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Speaker 1: background in the relationship with TV one and the digital

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Speaker 1: side of it, correct, I do do. I actually used

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Speaker 1: to leave digital media for TV one. I was with

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Speaker 1: TV one for seven years. I did UM. I led

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Speaker 1: the digital media department the last two years that I

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Speaker 1: was there, So I did a lot of work early

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Speaker 1: on with TV one just trying to get a new

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Speaker 1: cable network out in the marketplace. UM and so I

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Speaker 1: did that, uh yeah for seven years. And you know

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Speaker 1: my background. So people may think now if you see

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Speaker 1: me my title as a as a marketing executive, most

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Speaker 1: people would not know that I'm a former engineer. So

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Speaker 1: I actually started my career twenty five years ago as

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Speaker 1: a computer programmer and a consultant coming in systems integration.

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Speaker 1: If some folks may remember the big Arthur Anderson company,

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Speaker 1: UM and I used to work there, and so the

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Speaker 1: did the world of digital that we live in now

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Speaker 1: makes so much sense for me because m my technical

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Speaker 1: training and background as an engineer was a perfect mix

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Speaker 1: with my UM NBA and marketing and now it shows

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Speaker 1: up in that all of the work that we do

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Speaker 1: essentially UM sits you know, on this in this digital world.

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Speaker 1: So makes a lot of sense for me. Now. I

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Speaker 1: had many guests on the show. One of the recent

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Speaker 1: guests I hand on the show was with a a

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Speaker 1: ARP that was one of the platforms that you guys

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Speaker 1: work with. As far as marketing. When a when a

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Speaker 1: brand like that comes to you, what are some of

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Speaker 1: the steps are the picture of the platforms and research

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Speaker 1: says you have to put together so we can move

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Speaker 1: forward in a positive direction. The brand is a r P.

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Speaker 1: And I also was so excited about it. I ranted

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Speaker 1: on my own social media platform as well, Oh I

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Speaker 1: love it. Well, no, I'm so glad, you asked, because

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Speaker 1: in terms of like the type of work we do,

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Speaker 1: how do we even kick that off? So a RP

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Speaker 1: came to us with another organization called AD Council, And

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Speaker 1: for those who don't know, AD Council is one of

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Speaker 1: those organizations that does a lot of work, a lot

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Speaker 1: of p s as they stand for things that really

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Speaker 1: have positive impact in the community. So they came to

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Speaker 1: us and they said, look, black women don't invest in

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Speaker 1: retirement the way other people do. And you and I

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Speaker 1: know Rashan, like in our community, do you remember when

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Speaker 1: Chris Rock said there's rich and then there's wealthy. We

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Speaker 1: haven't had the opportunity to amass wealth in our community

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Speaker 1: just given our history. So what's a RP there? They

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Speaker 1: came and they said they want to help create room

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Speaker 1: for more black women to invest in retirement, to invest

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Speaker 1: in their future and their legacy that they leave for

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Speaker 1: their families. And so they asked us to help them

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Speaker 1: understand what's important to black women. What is it that's

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Speaker 1: preventing black women from investing in retirement when they have

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Speaker 1: they have jobs, they have income, they have four one

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Speaker 1: K plans, and so that was part of the understanding. Respect.

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Speaker 1: Thing that we do is we sit with them. We

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Speaker 1: look at research. A lot of companies invest in data.

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Speaker 1: We hear all this stuff about research, like you know

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Speaker 1: what people do and how they behave, but you don't

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Speaker 1: know why. And so we help them understand like the

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Speaker 1: history of why black women take care of everybody else

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Speaker 1: but don't necessarily take care of themselves, and why we

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Speaker 1: feel it's selfish. You know, it's really interesting. It's really

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Speaker 1: interesting because any advertiser, they always talk about the female controls,

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Speaker 1: the purse of the household, the buying powers by the female.

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Speaker 1: You know, when the advertisers want to know, Okay, women

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Speaker 1: watching the show, women listening to the show, women are

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Speaker 1: of the brand. Even professional football, while you think they

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Speaker 1: have female sideline reporters now because they're trying to get

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Speaker 1: women to watch football even though everybody's watching it. They

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Speaker 1: want more women because so and so when you when

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Speaker 1: you say something like women but know when they have

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Speaker 1: all this power, listening power, buying power, you ain't power

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Speaker 1: participation power. When it calls the retirement, the women don't

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Speaker 1: take care of themselves because, like you said, they're spending

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Speaker 1: money on everybody else, take care of everybody else, branding

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Speaker 1: everybody else, but not branding themselves through retirement. That's pretty

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Speaker 1: amazing that that's a hundred such so we were able

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Speaker 1: to help create a campaign it encourages black women to

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Speaker 1: invest in themselves and it's not selfish, and that's part

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Speaker 1: of what we were able to do. I'm so proud

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Speaker 1: of that campaign. I'm so proud of the things that

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Speaker 1: we do UM that really are changing things for our community.

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Speaker 1: It's not just teaching these companies how to speak to

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Speaker 1: us and how to reach us, but it's really about

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Speaker 1: how we're changing ourselves and our people for the banner

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Speaker 1: and for the long term. And that's a lot of

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Speaker 1: what we do. A RP bring up a great example,

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Speaker 1: but the work we're doing with Dove next birthnight, that's

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Speaker 1: my next break. Now, I say you do talk a lot.

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Speaker 1: Did you say that? Early on? People say I talk,

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Speaker 1: I'm about to take over my interview. I just reached

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Speaker 1: out McDonald. I'm not a great interview with the guest

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Speaker 1: is on the show for the first time. She's the

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Speaker 1: president and CEO of Joy collected that's uh Lena and

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Speaker 1: woke up Lanchard. Uh Lena. Now, at the early start

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Speaker 1: of our interview, you know you will British. You know,

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Speaker 1: the British Royalty was screaming, and as I've talked to you,

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Speaker 1: it seems to be drifting away. You know, are you

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Speaker 1: relaxing around me? What's going on? Why? Why am I

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Speaker 1: losing my British Royalty? In my inna, Baby, I'm getting

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Speaker 1: Maybe I'm getting so much more comfortable. I'm getting you know,

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Speaker 1: we're having conversations about about uplifting black people. Then I

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Speaker 1: get excited and then my my American experience comes down. Well,

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Speaker 1: I'm good with that. Before we went to before I

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Speaker 1: want to come up with there's a couple of things

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Speaker 1: that I wanted to bring up about. The initiative that

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Speaker 1: your agency was tied to was doll and I wanted

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Speaker 1: to also talking about the Crown Coalition. But let's first

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Speaker 1: talk about Dove. What was what was important about that

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Speaker 1: campaign for your agency and how did they come about?

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Speaker 1: And you're talking about Dove and and and everything that

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Speaker 1: we're doing with respect to hair discrimination. Yes, let's let's

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Speaker 1: talk about dog Okay. So, so I love that you

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Speaker 1: bring that up because it's it's one of the most important,

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Speaker 1: I think, pieces of work that I've ever done in

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Speaker 1: my career. And so about two years ago, UH, a

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Speaker 1: young lady named A C. Eggleston Bracy, who is a

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Speaker 1: legend in the beauty industry. She is the woman who

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Speaker 1: UM made Queen Latifa a cover girl back in the day.

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Speaker 1: She actually moved over to run UM the Dove brand.

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Speaker 1: And most people think about Dove it's soaps and lotion,

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Speaker 1: but she moved over to run This is a black

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Speaker 1: woman running up five billion dollar portfolio of beauty and

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Speaker 1: personal care products at Union Leiva. And when she got

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Speaker 1: in there, she wanted to continue her legacy of beauty

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Speaker 1: inclusion and she was looking for UM, an agency that

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Speaker 1: really understood African American community. But okay, we really understood

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Speaker 1: black women. And so she gave Joy collective and opportunity

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Speaker 1: to bid on the work, and we won that work.

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Speaker 1: And since then we have created, in partnership with Doves,

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Speaker 1: this initiative to eradicate hair discriminations across this country. Um,

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Speaker 1: and that's not what's with Dove. I mean, we've been,

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Speaker 1: you know, head down trying to make sure that black

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Speaker 1: people are not sent home from school or you know,

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Speaker 1: deny the job opportunity because they wear hairstyles that are

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Speaker 1: traditional to our race, which is really really in the

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Speaker 1: news a lot lately. You know, we've had the young

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Speaker 1: man who was wrestling and a wrestling match and he

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Speaker 1: had to cut his dreads or they cut his dreads

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Speaker 1: ago they were called disqualify him. We've had kids sent

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Speaker 1: home because of the hairstyles and it was not deemed appropriate.

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Speaker 1: So how did when you start a campaign like that,

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Speaker 1: because you could almost use the word niche because of

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Speaker 1: the fact that you're communicating with people who don't get it.

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Speaker 1: This is our calls, like because everybody doesn't everybody within

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Speaker 1: the African American community have different hairstyles, like I don't

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Speaker 1: have any hair on baldhead. Then you have the natural hairstyle,

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Speaker 1: then you have to then you have the process all

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Speaker 1: the perm hairstyle, so curls and so so, then you

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Speaker 1: natural can lead itself to the to the extensions and

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Speaker 1: all this stuff. So how did you so that that

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Speaker 1: whole that's a that's a very complicated world that you're

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Speaker 1: trying to navigate through. How did you narrow down in

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Speaker 1: your campaign? No, it's a really good question. And and

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Speaker 1: you know you mentioned them to Andrew Johnson in New Jersey.

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Speaker 1: But look just even last week, there's you know, DeAndre

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Speaker 1: Arnold in Texas who's been told because he wear his dreadlocks,

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Speaker 1: which are part of his you know, tradition and his family,

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Speaker 1: because his data from Trinidad, that he's not going to

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Speaker 1: be able to want with his classic graduation. Like we're

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Speaker 1: living this every day. And when you say, how did

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Speaker 1: you narrow it down? It's a great question because we

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Speaker 1: had people ask us, you know, well, if I want

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Speaker 1: to spray paint my head blue, how come that doesn't count? Right? Well,

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Speaker 1: I have the history in our hair as a people,

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Speaker 1: and so what we had to consider and we had

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Speaker 1: to include, um, you know, legal experts. There's a wonderful firm,

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Speaker 1: um you know that's based on is uh, well, it's

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Speaker 1: actually a global firm. But we had legal experts that

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Speaker 1: are based here out of Washington, d C. Who could

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Speaker 1: inform us how do we look at this from a

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Speaker 1: legal perspective, and what we could see is that there

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Speaker 1: are certain hairstyles that traditionally are associated with race. It

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Speaker 1: has everything to do with the type of the texture

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Speaker 1: of our hair and how we manage the texture of

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Speaker 1: our hair. So things like braids and locks, um, those

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Speaker 1: are things that are very much associated with black not

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Speaker 1: just culture, but black race and black hair texture. And

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Speaker 1: so that really was so important for us to identify

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Speaker 1: what are those things that are characteristic of race that

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Speaker 1: have been used against us historically, and how do we

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Speaker 1: begin to identify those things legally um as being part

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Speaker 1: of race. So you know, there are are anti discrimination

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Speaker 1: laws all over the country. They're at federal levels, thereat

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Speaker 1: you know, state levels. But what's really really important is

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Speaker 1: when you look at the definition of race and you

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Speaker 1: say you can't discriminate against somebody because they're black, Well,

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Speaker 1: you may discriminate against somebody because there are certain characteristics

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Speaker 1: of them that represents their blackness. So it was up

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Speaker 1: to us to make sure that we had the right

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Speaker 1: language and we could help inform our lawmakers UM and

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Speaker 1: legislators that it was really important to reconsider how they

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Speaker 1: define race so that hair discrimination would be protected against. Yeah, well,

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Speaker 1: that's a lot. That's a lot. That's what marketing and

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Speaker 1: the old strategy part of marketing comes in with an

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Speaker 1: agency like Joy Collective. I'm speaking to Orleana and walk

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Speaker 1: up Blanchett. She is the president and CEO of Joy Collective.

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Speaker 1: Let's going to another a portion that really excited because

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Speaker 1: I happen to be driving into work this morning and

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Speaker 1: I've read about Tamlaman had lost fifty pounds, and the

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Speaker 1: person on the air just said the reason she lost

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Speaker 1: fifty pounds because she's was a part of the weight

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Speaker 1: Watchers program. And then when I started putting your deck

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Speaker 1: together and reading everything, Walt Lloyd Collective Joy help weight

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Speaker 1: Watchers African American strategy, including negotiating town La Man as

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Speaker 1: an ambassador. So walk us through that whole relationship. Because

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Speaker 1: tam La Man I love her to death. She did

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Speaker 1: the Neighborhood Awards many times for me as a favor

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Speaker 1: a wonderful husband, David Man. So tell us how that

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Speaker 1: relationship came about that Now that tam La Man has

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Speaker 1: lost fifty pounds, well, isn't she phenomenal? Festival? I agree

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Speaker 1: with you. I am a super fan of her as

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Speaker 1: a human being. She and her family are phenomenal, and

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Speaker 1: how we became acquainted was and you'd be surprised because yes,

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Speaker 1: Joy Collective pops up in all kinds of places that

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Speaker 1: people don't know where we're working uh w W which

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Speaker 1: is Weight Watchers Reimagine, which is currently on tour with Oprah.

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Speaker 1: So Tamla Man is all around the country right now,

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Speaker 1: which is fantastic. But um WW actually approached us. It

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Speaker 1: was more than a year ago, and they asked us

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Speaker 1: given our expertise in again African American marketing, which is

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Speaker 1: our sweet spots. Not all we do, but it's our

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Speaker 1: sweet spot. They said, you really know black women, and

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Speaker 1: WW is you know, really expanding. We really are a

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Speaker 1: company to encourage wellness for all people, and you know,

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Speaker 1: in our community we need all we can get to

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Speaker 1: get past all of the challenges and the health disparities

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Speaker 1: that we have as black women. So they hired us

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Speaker 1: who helped them understand how to reach black women. And

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Speaker 1: one of the part of our strategy was to use

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Speaker 1: somebody that we thought was really relatable. It was just

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Speaker 1: honest and that you trust. And she's so sincere about

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Speaker 1: her commitment to doing well for herself and her family

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Speaker 1: and her community that Tamila Man was actually somebody that

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Speaker 1: we negotiated to. We help WW negotiate how there's a

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Speaker 1: brand new ambassador. It's it's the first person that they've

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Speaker 1: had really as a gospel artist and somebody like Tamla

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Speaker 1: and Tamela is that. I mean, she is the ultimate

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Speaker 1: role model for this journey. And there's so many women

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Speaker 1: and men that have followed her and watched and I

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Speaker 1: think WW and Oprah as you can see. I don't

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Speaker 1: know if you guys have seen or you're following her

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Speaker 1: on social media or if you're following Joy Collective on

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Speaker 1: social media, you'll see how we celebrate Tama Tamela's lost

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Speaker 1: weight loss. But part of it too is just her

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Speaker 1: getting healthy and encouraging other Black women and men in

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Speaker 1: our community to get healthy. And so we were part

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Speaker 1: of that entire campaign. So um I was super proud

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Speaker 1: to be in Fort Rouderdale for lancha Oprah tour and

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Speaker 1: be with Tamline, David and Tama being able to share

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00:23:46,200 --> 00:23:49,000
Speaker 1: with fifteen thousand people in the stadium, you know what

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00:23:49,119 --> 00:23:51,800
Speaker 1: her journey has seen. She's super and just a great

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00:23:51,840 --> 00:23:54,400
Speaker 1: example of how we can do well and take care

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00:23:54,400 --> 00:23:57,040
Speaker 1: of each other in our community. Were you really amazing that?

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Speaker 1: First of all, Tamila Man incredible gospel singer. One of

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00:24:01,440 --> 00:24:03,960
Speaker 1: the great hits is take Me to the King. It's

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00:24:03,960 --> 00:24:06,800
Speaker 1: one of her a great probably number one song and

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00:24:06,880 --> 00:24:09,600
Speaker 1: her music libraries take Me to the King, that she

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00:24:09,640 --> 00:24:12,520
Speaker 1: did several years ago. But she has other hits. Um,

439
00:24:12,680 --> 00:24:16,600
Speaker 1: she's a she's a comedian, she's a wife, she's a mom,

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00:24:17,119 --> 00:24:21,320
Speaker 1: she was on tour, actresses, all those all those things,

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00:24:21,359 --> 00:24:23,439
Speaker 1: and so so you're getting the person that's not afraid

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00:24:23,440 --> 00:24:26,119
Speaker 1: of a big crowd. You're getting the person who's not

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00:24:26,200 --> 00:24:29,720
Speaker 1: afraid to have testimonial. But we all know that when

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00:24:29,720 --> 00:24:32,240
Speaker 1: you live a life and you started sharing part of that,

445
00:24:32,320 --> 00:24:34,960
Speaker 1: and the weight loss is a very personal journey. That's

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00:24:34,960 --> 00:24:37,280
Speaker 1: a very powerful message too, because a lot of people,

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00:24:37,680 --> 00:24:39,520
Speaker 1: you know, especially at the beginning of the year, everybody

448
00:24:39,520 --> 00:24:41,520
Speaker 1: has their resolution. I'm gonna lose weight, I won't look good,

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00:24:41,560 --> 00:24:42,960
Speaker 1: I wanna be I want to fit in my globe

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00:24:43,000 --> 00:24:44,800
Speaker 1: for the I gotta bikini, I want to fit in

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00:24:44,880 --> 00:24:47,639
Speaker 1: for the for the summer, you know, and things like that.

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00:24:47,680 --> 00:24:50,560
Speaker 1: But then that commitment and so so when I see

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00:24:51,520 --> 00:24:54,040
Speaker 1: listen to your tone there's such passion and there's such

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00:24:54,080 --> 00:24:56,720
Speaker 1: a detail and what you're trying to do a JR collective.

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00:24:57,000 --> 00:24:59,280
Speaker 1: So you said follow you on social media? You want

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00:24:59,280 --> 00:25:02,000
Speaker 1: to give us some social media handles for us? Yes,

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00:25:02,240 --> 00:25:05,000
Speaker 1: so here's the thing you can. You can definitely follow

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00:25:05,080 --> 00:25:07,200
Speaker 1: me and I actually this is where you see walk

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00:25:07,240 --> 00:25:09,600
Speaker 1: it in my name so on Instagram, which is where

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00:25:09,600 --> 00:25:13,159
Speaker 1: I'm most active in public is at or Lena walka

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00:25:13,359 --> 00:25:16,280
Speaker 1: O R l E n A n w okay eight.

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00:25:16,760 --> 00:25:19,520
Speaker 1: But I would love for people to follow Joy because

463
00:25:19,880 --> 00:25:22,720
Speaker 1: there's so much people don't know that we do enjoy.

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00:25:22,840 --> 00:25:26,600
Speaker 1: Is that we are Joy Collective on Instagram. That's the

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00:25:26,640 --> 00:25:29,040
Speaker 1: best place to see us and follow us and understand

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00:25:29,080 --> 00:25:31,680
Speaker 1: there are things we're touching in the community you don't

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00:25:31,720 --> 00:25:34,520
Speaker 1: even know that we're behind and and what's so important

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00:25:34,520 --> 00:25:37,399
Speaker 1: for your audience to know? Rashan and I think for me,

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00:25:37,600 --> 00:25:41,280
Speaker 1: just Kelly and I are so committed to inspiring black

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00:25:41,320 --> 00:25:45,800
Speaker 1: women to partner with each other, to be entrepreneurs, to

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00:25:45,960 --> 00:25:49,080
Speaker 1: do good for our community. Um, we have a lot

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00:25:49,080 --> 00:25:51,200
Speaker 1: of fun together. We have a lot of mutual respects

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00:25:51,200 --> 00:25:52,800
Speaker 1: to each other, and I think that's where we make

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00:25:52,880 --> 00:25:55,640
Speaker 1: magic and that's why we have a team that's committed,

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00:25:56,000 --> 00:26:02,360
Speaker 1: and so I encourage so many, um, especially black female entrepreneurs,

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00:26:02,880 --> 00:26:05,719
Speaker 1: shake that step, do it, and if you follow us,

477
00:26:05,760 --> 00:26:08,879
Speaker 1: hopefully we're a little bit of inspiration for you to

478
00:26:09,000 --> 00:26:13,520
Speaker 1: step out because entrepreneurship is scary, you know, it's it's um,

479
00:26:13,600 --> 00:26:17,480
Speaker 1: it's exhausting. But wow, when you do something you really

480
00:26:17,480 --> 00:26:19,879
Speaker 1: believe in and you get to choose the people that

481
00:26:19,960 --> 00:26:21,840
Speaker 1: you do it with and they're all committed to the

482
00:26:21,920 --> 00:26:26,800
Speaker 1: same goal and you see stuff changing, um, you see impacts,

483
00:26:26,960 --> 00:26:29,439
Speaker 1: it's really something to behold. And then I feel like

484
00:26:29,480 --> 00:26:33,640
Speaker 1: I'm really living God's purpose for my life. And so, um,

485
00:26:33,680 --> 00:26:36,560
Speaker 1: please follow Joy we Are. It's at we Are Joy

486
00:26:36,640 --> 00:26:39,439
Speaker 1: Collective on Instagram, a great way to find out what

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00:26:39,480 --> 00:26:41,399
Speaker 1: we're up to. And so many of the things that

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00:26:41,440 --> 00:26:43,720
Speaker 1: you've asked me about. Rashaan, I appreciated a r p

489
00:26:44,000 --> 00:26:48,760
Speaker 1: R Shiroes campaign, the work on hair discriminations, the works

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00:26:48,920 --> 00:26:52,919
Speaker 1: you know Tamla Man with w W. Black women are behind,

491
00:26:53,080 --> 00:26:57,360
Speaker 1: Black businesswomen are behind so much of this work that's

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00:26:57,400 --> 00:27:01,119
Speaker 1: being done and people don't know. So that's what I

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00:27:01,160 --> 00:27:03,840
Speaker 1: really appreciate about this conversation is that people get to

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00:27:03,920 --> 00:27:07,480
Speaker 1: learn there are some really impressive and talented and powerful

495
00:27:07,520 --> 00:27:12,320
Speaker 1: black women making big changes for us and for our community. Awesome.

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00:27:12,680 --> 00:27:15,000
Speaker 1: I want to just want to one last request, Please

497
00:27:15,000 --> 00:27:19,200
Speaker 1: send me something I can post about the Tamelaman campaign

498
00:27:19,680 --> 00:27:23,800
Speaker 1: because she's a wonderful person. Again, the She Heroes campaign

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00:27:24,280 --> 00:27:26,600
Speaker 1: I supported. I have six sisters. I supported it on

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00:27:26,720 --> 00:27:29,480
Speaker 1: my my, my personal as well as my money making

501
00:27:29,480 --> 00:27:32,960
Speaker 1: conversation platform. Again, Kelly, long term friend, way back to

502
00:27:33,040 --> 00:27:35,720
Speaker 1: the BT days. So I will always support any of

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00:27:35,720 --> 00:27:37,560
Speaker 1: her brands. But more important to get to know you

504
00:27:38,040 --> 00:27:43,200
Speaker 1: and your British journey and your Nigerian journey journey and

505
00:27:43,200 --> 00:27:46,919
Speaker 1: and your and just being you or Lena and Wo

506
00:27:48,400 --> 00:27:50,520
Speaker 1: can't help this see me, but rich Ton, you make

507
00:27:50,600 --> 00:27:53,280
Speaker 1: it easy. Thank you for everything that you do. I

508
00:27:53,320 --> 00:27:58,160
Speaker 1: love money making conversations about She really enjoyed listening um

509
00:27:58,240 --> 00:28:01,240
Speaker 1: to so many of your podcasts of fantastic interviews and

510
00:28:01,280 --> 00:28:03,960
Speaker 1: you really are inspiring us. So thank you for being used.

511
00:28:04,080 --> 00:28:06,960
Speaker 1: Appreciate you, but get that get that temoment to me

512
00:28:07,119 --> 00:28:09,399
Speaker 1: we talk soon. Appreciate you. I will do. I'll make

513
00:28:09,440 --> 00:28:15,159
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