1 00:00:00,280 --> 00:00:02,960 Speaker 1: Brought to you by the reinvented two thousand twelve Camray. 2 00:00:03,160 --> 00:00:08,920 Speaker 1: It's ready. Are you get in touch with technology? With 3 00:00:09,039 --> 00:00:17,760 Speaker 1: tech Stuff from how stuff works dot com. Hello again, everyone, 4 00:00:17,800 --> 00:00:20,000 Speaker 1: and welcome to tech stuff. My name is Chris Poulette 5 00:00:20,000 --> 00:00:22,280 Speaker 1: and I am an editor at how stuff works dot com. 6 00:00:22,280 --> 00:00:24,919 Speaker 1: Sitting across from me as senior writer Jonathan Strickland. The 7 00:00:24,960 --> 00:00:28,040 Speaker 1: point is, ladies and gentlemen, that greed, for lack of 8 00:00:28,080 --> 00:00:31,960 Speaker 1: a better word, is good. Oh I think I know 9 00:00:32,000 --> 00:00:34,720 Speaker 1: where that one came from. Yeah, we are going to 10 00:00:34,800 --> 00:00:37,440 Speaker 1: tackle a subject that a lot of listeners have asked 11 00:00:37,520 --> 00:00:41,120 Speaker 1: us to talk about, both on Facebook and an email, 12 00:00:41,320 --> 00:00:45,000 Speaker 1: possibly on Twitter as well. But we've received many requests 13 00:00:45,040 --> 00:00:49,680 Speaker 1: to talk about the dot com bubble and crash of 14 00:00:49,720 --> 00:00:53,200 Speaker 1: two thousand, two thousand one. And it's an interesting story 15 00:00:53,200 --> 00:00:57,040 Speaker 1: and it's certainly has some lessons that we can learn, uh, 16 00:00:57,160 --> 00:01:01,920 Speaker 1: particularly with certain companies that are operating right now. That's 17 00:01:01,960 --> 00:01:06,559 Speaker 1: that's absolutely true. Um. I have the occasion to work 18 00:01:06,680 --> 00:01:12,240 Speaker 1: in technology during the dot com bubble years um, and 19 00:01:12,319 --> 00:01:16,880 Speaker 1: it was a crazy ride. Yeah, it was very exciting 20 00:01:16,959 --> 00:01:19,759 Speaker 1: time for a while, and then it was a very 21 00:01:19,880 --> 00:01:23,320 Speaker 1: terrifying time. But uh, but to build into this, we 22 00:01:23,360 --> 00:01:26,760 Speaker 1: should really kind of give you a a bird's eye 23 00:01:26,800 --> 00:01:28,960 Speaker 1: view of what was going on at the time. So 24 00:01:29,840 --> 00:01:34,640 Speaker 1: the World Wide Web really started to make penetration into 25 00:01:34,640 --> 00:01:38,279 Speaker 1: the public in ninety three or so. Yeah, it's funny 26 00:01:38,319 --> 00:01:41,039 Speaker 1: because a lot of people, I think still really have 27 00:01:41,160 --> 00:01:46,680 Speaker 1: no idea that the Internet, uh was born decades really 28 00:01:46,760 --> 00:01:49,400 Speaker 1: before before you know, we were all using the web 29 00:01:49,480 --> 00:01:52,920 Speaker 1: for you know, keeping up with everyone and and you know, 30 00:01:52,960 --> 00:01:57,200 Speaker 1: communications of different kinds. Um. But yeah, I mean that 31 00:01:57,440 --> 00:02:01,080 Speaker 1: once the Web arrived on the scene, that enabled a 32 00:02:01,120 --> 00:02:04,200 Speaker 1: lot of people to do things that with computers that 33 00:02:04,240 --> 00:02:06,920 Speaker 1: they wouldn't necessarily have done. So I remember it's funny 34 00:02:06,920 --> 00:02:09,080 Speaker 1: because I was thinking about this on my way into 35 00:02:09,080 --> 00:02:11,600 Speaker 1: the studio this morning. There was a game show I 36 00:02:11,639 --> 00:02:15,640 Speaker 1: was watching, um and uh, I think it was Alan 37 00:02:15,720 --> 00:02:17,560 Speaker 1: Ludden who was hosting it is one of the older 38 00:02:17,560 --> 00:02:20,080 Speaker 1: shows on Game Show Network, and one of the prizes 39 00:02:20,200 --> 00:02:22,399 Speaker 1: was a home computer. This was in the probably late 40 00:02:22,480 --> 00:02:24,760 Speaker 1: nineteen eighties when this was the show is from. And 41 00:02:24,800 --> 00:02:27,680 Speaker 1: he's he's like, okay, well, if you want to I'm 42 00:02:27,680 --> 00:02:30,360 Speaker 1: paraphrasing because it's been so along, but you've won a 43 00:02:30,440 --> 00:02:33,160 Speaker 1: personal home computer. Although I don't know what you would 44 00:02:33,200 --> 00:02:37,120 Speaker 1: do with something like which cracks me up now because 45 00:02:37,800 --> 00:02:40,600 Speaker 1: the Internet and especially the Web, has made it possible 46 00:02:40,639 --> 00:02:42,760 Speaker 1: to do so many different kinds of things like online 47 00:02:42,800 --> 00:02:47,600 Speaker 1: banking and watching uh shows and and keeping up with 48 00:02:47,720 --> 00:02:51,520 Speaker 1: calendars and reading the news and kinds of friends. Yeah, 49 00:02:51,560 --> 00:02:54,960 Speaker 1: but we we didn't do that before. And once the 50 00:02:54,960 --> 00:02:58,000 Speaker 1: web came around, people started going, wait, I know you 51 00:02:58,040 --> 00:03:00,399 Speaker 1: could make up you know, fill in the blank here, 52 00:03:00,800 --> 00:03:03,120 Speaker 1: and there wasn't one already. You didn't say, you know, 53 00:03:03,320 --> 00:03:06,400 Speaker 1: I could make an online banking site. Oh no, you know, 54 00:03:07,240 --> 00:03:09,760 Speaker 1: the giant World Bank has already done that. Well, I 55 00:03:09,880 --> 00:03:12,200 Speaker 1: maybe I could come up with a way to network 56 00:03:12,240 --> 00:03:15,799 Speaker 1: with my friends. Now there's already a Facebook. These these 57 00:03:15,840 --> 00:03:18,440 Speaker 1: people were creating these things from scratch and it was 58 00:03:18,480 --> 00:03:20,680 Speaker 1: a really heady time because everybody wanted to be the 59 00:03:20,720 --> 00:03:23,600 Speaker 1: first in and make loads of money from doing this, 60 00:03:23,639 --> 00:03:28,440 Speaker 1: although they didn't really necessarily know how, right, I I 61 00:03:28,560 --> 00:03:32,720 Speaker 1: equate the early days of the web, and really, even 62 00:03:32,720 --> 00:03:35,000 Speaker 1: though ninety three was when the public started getting hold 63 00:03:35,040 --> 00:03:38,280 Speaker 1: of the web, is when businesses started to really look 64 00:03:38,320 --> 00:03:40,960 Speaker 1: at how can we use this as a way to 65 00:03:41,040 --> 00:03:44,120 Speaker 1: make money? Or not just business is looking into it, 66 00:03:44,160 --> 00:03:46,520 Speaker 1: but people looking into it thinking how can I form 67 00:03:46,560 --> 00:03:49,720 Speaker 1: a business that uses the web as a platform. Uh, 68 00:03:50,320 --> 00:03:53,680 Speaker 1: But I equate it to a land grab Like like, 69 00:03:53,760 --> 00:03:57,800 Speaker 1: imagine that you have come to a new country and 70 00:03:57,840 --> 00:04:02,280 Speaker 1: there's a huge territory that is open and it has 71 00:04:02,400 --> 00:04:06,080 Speaker 1: a set amount of of land that's available for a 72 00:04:06,160 --> 00:04:10,280 Speaker 1: set price, right, and there are and it's divided up 73 00:04:10,280 --> 00:04:13,080 Speaker 1: into certain sections, and then essentially on a certain day 74 00:04:13,360 --> 00:04:16,120 Speaker 1: you are allowed to go and stake your claim. You 75 00:04:16,120 --> 00:04:18,480 Speaker 1: would actually go and you would stake your claim, put it, 76 00:04:18,960 --> 00:04:21,960 Speaker 1: you know, say this land is what I'm purchasing and 77 00:04:22,080 --> 00:04:24,960 Speaker 1: that would become yours. And you know there's risk involved 78 00:04:25,000 --> 00:04:27,080 Speaker 1: in that because you might you might go and grab 79 00:04:27,200 --> 00:04:29,920 Speaker 1: land and then find out that you thought that maybe 80 00:04:29,960 --> 00:04:31,680 Speaker 1: there'd be a good place to dig a well and 81 00:04:31,720 --> 00:04:33,600 Speaker 1: it turns out there is no good place to dig 82 00:04:33,640 --> 00:04:36,160 Speaker 1: a well on that land. Or you know, you thought 83 00:04:36,200 --> 00:04:39,760 Speaker 1: that the land that the section you grabbed was gonna 84 00:04:39,800 --> 00:04:42,440 Speaker 1: be great for farming, and then you realize, oh wait, 85 00:04:43,600 --> 00:04:46,039 Speaker 1: this is really rocky ground that's not going to be 86 00:04:46,160 --> 00:04:48,760 Speaker 1: easy to farm at all. Same sort of thing with 87 00:04:48,800 --> 00:04:51,440 Speaker 1: the web, really is this idea of this this this 88 00:04:51,760 --> 00:04:58,120 Speaker 1: frontier that have been mostly unoccupied, especially from a business perspective, 89 00:04:58,720 --> 00:05:02,000 Speaker 1: and it gave people the idea that anything is possible, 90 00:05:02,040 --> 00:05:04,560 Speaker 1: and as long as I have a good idea, I 91 00:05:04,600 --> 00:05:07,720 Speaker 1: can build up a customer base. And once I build 92 00:05:07,760 --> 00:05:10,719 Speaker 1: up my customer base, I can find a way to 93 00:05:10,760 --> 00:05:13,320 Speaker 1: make money from them. That was kind of the problem 94 00:05:13,360 --> 00:05:15,119 Speaker 1: was that they first thought, I need to get people, 95 00:05:15,720 --> 00:05:16,960 Speaker 1: and then I need to figure out how to make 96 00:05:17,000 --> 00:05:20,159 Speaker 1: money from them. Yep, yep, and I think uh, I 97 00:05:20,200 --> 00:05:26,039 Speaker 1: think it bears UM bears going into Also the it 98 00:05:26,160 --> 00:05:29,679 Speaker 1: wasn't just the tech sector. People within the tech sector 99 00:05:29,680 --> 00:05:33,160 Speaker 1: who were excited about this UM In the mid nineties, 100 00:05:33,200 --> 00:05:36,720 Speaker 1: that's when people started getting really excited about UH internet 101 00:05:36,760 --> 00:05:39,480 Speaker 1: access and getting home computers so that they could use 102 00:05:40,000 --> 00:05:44,840 Speaker 1: the Internet at their homes. And once people realize this, 103 00:05:44,920 --> 00:05:49,680 Speaker 1: they started thinking, you know what, I bet these companies, UH, 104 00:05:49,880 --> 00:05:53,760 Speaker 1: you know, they might be worth something someday, especially because UM, 105 00:05:53,800 --> 00:05:56,279 Speaker 1: I think people were saying, hey, you've really got something here. 106 00:05:56,800 --> 00:06:00,400 Speaker 1: So a lot of these companies would issue UH stock 107 00:06:01,040 --> 00:06:03,800 Speaker 1: to join the stock market, and UH I was I 108 00:06:03,800 --> 00:06:05,719 Speaker 1: was looking into this last night as I was doing 109 00:06:05,720 --> 00:06:09,320 Speaker 1: my research. UH. Andrew Batty wrote an article about bubbles 110 00:06:09,360 --> 00:06:13,200 Speaker 1: for Investipedia, and UM, I wanted to just give you 111 00:06:13,240 --> 00:06:18,880 Speaker 1: the definition of a bubble based on on his article. Um, 112 00:06:19,040 --> 00:06:20,680 Speaker 1: you know, he actually wrote about it. A lot of 113 00:06:20,720 --> 00:06:23,240 Speaker 1: different famous bubbles that have happened, a lot of them 114 00:06:23,240 --> 00:06:25,680 Speaker 1: in real estate. You know, there are many bubbles, not 115 00:06:25,839 --> 00:06:29,240 Speaker 1: just this one. But the idea is that people are 116 00:06:29,240 --> 00:06:34,800 Speaker 1: really excited about a product that is on the stock market, 117 00:06:35,640 --> 00:06:39,040 Speaker 1: and they're so excited that they keep buying it. They 118 00:06:39,080 --> 00:06:41,320 Speaker 1: want more stock, as much stock as they can get, 119 00:06:41,680 --> 00:06:45,880 Speaker 1: and that drives the price at the stock up. And eventually, 120 00:06:45,880 --> 00:06:50,480 Speaker 1: though the company, the the actual worth of the company 121 00:06:50,760 --> 00:06:55,080 Speaker 1: can't match what the perceived value is in the stock market, 122 00:06:55,320 --> 00:06:57,960 Speaker 1: and it keeps inflating and inflating, inflating, And so there's 123 00:06:58,240 --> 00:07:01,479 Speaker 1: a company might be worth say twenty million dollars, but 124 00:07:01,520 --> 00:07:03,720 Speaker 1: it has you know, in the stock market, it's far 125 00:07:03,880 --> 00:07:07,400 Speaker 1: more than that. So eventually hundred million dollars and shares 126 00:07:07,400 --> 00:07:11,680 Speaker 1: out exactly. And at some point when the company falters, 127 00:07:12,800 --> 00:07:16,320 Speaker 1: the the bubble can burst. People suddenly realize, oh my gosh, 128 00:07:16,360 --> 00:07:19,600 Speaker 1: this company is not worth but that much. It's sell 129 00:07:19,640 --> 00:07:22,840 Speaker 1: their stock exactly. And then you you end up with 130 00:07:22,880 --> 00:07:28,000 Speaker 1: a company where it's it's yeah, it starts to fall apart. Uh, Yeah, 131 00:07:28,040 --> 00:07:32,840 Speaker 1: the we call this this this whole idea speculation, right. 132 00:07:33,240 --> 00:07:38,400 Speaker 1: Stock market speculation and speculation is essentially when you bet 133 00:07:39,000 --> 00:07:44,200 Speaker 1: it's it's usually it's it's um related to short term gains. Yes, 134 00:07:44,280 --> 00:07:47,360 Speaker 1: you know, you're looking at the stock market momentum, and 135 00:07:47,400 --> 00:07:49,840 Speaker 1: you're not necessarily a lot of people who were investing 136 00:07:49,880 --> 00:07:53,600 Speaker 1: weren't necessarily looking into companies they were particularly interested in. 137 00:07:53,960 --> 00:07:56,520 Speaker 1: They were betting that the company they were investing in 138 00:07:56,640 --> 00:08:00,120 Speaker 1: was going to explode and that it would either are 139 00:08:00,400 --> 00:08:03,240 Speaker 1: become wildly successful, in which case you become rich, or 140 00:08:03,320 --> 00:08:05,560 Speaker 1: we get acquired by a bigger company, in which case 141 00:08:05,600 --> 00:08:07,880 Speaker 1: you get rich. So it seemed like a no brainer. 142 00:08:07,920 --> 00:08:10,000 Speaker 1: You know, you just you do. You throw in money 143 00:08:10,680 --> 00:08:13,640 Speaker 1: and these small companies as soon as they become available, 144 00:08:13,960 --> 00:08:17,600 Speaker 1: and then you just watch your your cash increase. Uh. 145 00:08:17,640 --> 00:08:19,840 Speaker 1: But the problem is that when more and more people 146 00:08:19,840 --> 00:08:22,800 Speaker 1: get involved in this speculation, it does drive the price up, 147 00:08:22,840 --> 00:08:25,440 Speaker 1: and it drives it up well beyond the company's worth, 148 00:08:25,520 --> 00:08:28,120 Speaker 1: like you were saying, And so it's very high risk, 149 00:08:28,360 --> 00:08:31,760 Speaker 1: it's fast paced. Uh you can you I mean, if 150 00:08:31,800 --> 00:08:34,560 Speaker 1: you want to indulge in in being a speculator on 151 00:08:34,600 --> 00:08:36,920 Speaker 1: the stock market, you have the potential to make a 152 00:08:36,960 --> 00:08:39,320 Speaker 1: lot of money, but you have to you have to 153 00:08:39,360 --> 00:08:42,839 Speaker 1: be really nimble, and people are not gonna like you 154 00:08:43,040 --> 00:08:45,960 Speaker 1: because you're you're not investing in a company in order 155 00:08:46,040 --> 00:08:49,080 Speaker 1: to have that company succeed. You're investing in a company 156 00:08:49,200 --> 00:08:52,160 Speaker 1: kind of like if you were in Las Vegas and 157 00:08:52,200 --> 00:08:56,080 Speaker 1: you were making a bet on a poker game right now. 158 00:08:56,360 --> 00:08:58,560 Speaker 1: Of course, it's not as simple as as coming up 159 00:08:58,600 --> 00:09:02,640 Speaker 1: with an idea in your bedroom one night, writing it down, 160 00:09:02,960 --> 00:09:05,199 Speaker 1: sketching it up on a napkin for five five friends, 161 00:09:05,200 --> 00:09:06,679 Speaker 1: and then starting the company the next day and then 162 00:09:06,679 --> 00:09:11,160 Speaker 1: becoming rich. There there's many many steps in between. Um. 163 00:09:11,320 --> 00:09:14,320 Speaker 1: What the piece that we may that you may be 164 00:09:14,400 --> 00:09:16,520 Speaker 1: missing if you're unfamiliar with a lot of this is 165 00:09:16,679 --> 00:09:19,640 Speaker 1: the venture capitalists and these are these are people who 166 00:09:19,720 --> 00:09:24,079 Speaker 1: are our business people looking to make initial investments. Um, 167 00:09:24,120 --> 00:09:27,240 Speaker 1: you know you have your your five friends with you, 168 00:09:27,240 --> 00:09:30,720 Speaker 1: you've started your company, but you know you've maxed all 169 00:09:30,760 --> 00:09:32,600 Speaker 1: of you have maxed out your credit cards trying to 170 00:09:32,600 --> 00:09:34,920 Speaker 1: get this thing off the ground. And you say, well, 171 00:09:34,960 --> 00:09:36,680 Speaker 1: you know where am I going to come up with 172 00:09:36,679 --> 00:09:39,480 Speaker 1: some money? I'm scratching my head but you can't see it. Uh, 173 00:09:39,480 --> 00:09:43,360 Speaker 1: and a nice visual. Um, So, yeah, what am I 174 00:09:43,360 --> 00:09:46,680 Speaker 1: gonna do? Well, these venture capitalists might want to talk 175 00:09:46,679 --> 00:09:49,880 Speaker 1: to you. You might go into the boardroom, meet with 176 00:09:49,920 --> 00:09:52,160 Speaker 1: the with the people at the firm and say, look, 177 00:09:52,200 --> 00:09:54,439 Speaker 1: here's our idea. These are the five things you want 178 00:09:54,480 --> 00:09:56,960 Speaker 1: to accomplish to do it. We figure we're gonna need, 179 00:09:57,280 --> 00:10:00,400 Speaker 1: you know, fifteen million dollars to really tool up and 180 00:10:00,440 --> 00:10:04,479 Speaker 1: make this thing a possibility. If you can convince those investors, 181 00:10:04,480 --> 00:10:08,600 Speaker 1: those initial investors, uh, that you really have a case, 182 00:10:09,000 --> 00:10:11,120 Speaker 1: they might be willing to give you some money and 183 00:10:11,200 --> 00:10:13,240 Speaker 1: to to get the company started. So then you could 184 00:10:13,240 --> 00:10:16,200 Speaker 1: go ahead and rent some office space, get your you know, 185 00:10:16,320 --> 00:10:19,000 Speaker 1: copier and your computers, and you know, hire a couple 186 00:10:19,000 --> 00:10:23,040 Speaker 1: of people to help you along. Yeah. Yeah, you've got 187 00:10:23,040 --> 00:10:24,760 Speaker 1: a lot of overhead costs that you've got to take 188 00:10:24,800 --> 00:10:29,600 Speaker 1: care of. These these uh initial investments come from these 189 00:10:29,679 --> 00:10:33,200 Speaker 1: venture capitalists. And I was reading on an article in 190 00:10:33,280 --> 00:10:37,240 Speaker 1: San Francisco Chronicle by Tom Abate, who um, who did 191 00:10:37,240 --> 00:10:41,440 Speaker 1: a piece on the dot com bubble, and was saying that, uh, 192 00:10:41,679 --> 00:10:45,640 Speaker 1: venture capital firms would, uh we're just going nuts funding this. 193 00:10:45,720 --> 00:10:48,079 Speaker 1: In fact, that one of my supervisors want to work 194 00:10:48,080 --> 00:10:50,600 Speaker 1: for a tech company left to join an adventure capital firm. 195 00:10:50,640 --> 00:10:52,800 Speaker 1: We all thought that was really cool, um, which it 196 00:10:52,920 --> 00:10:56,360 Speaker 1: which it was, But yeah, I mean, but again, this 197 00:10:56,400 --> 00:10:58,199 Speaker 1: was a no brainer. They were coming up with the 198 00:10:58,640 --> 00:11:03,760 Speaker 1: greatest ideas fresh off the right out of the UH factory, 199 00:11:03,920 --> 00:11:07,240 Speaker 1: if you know, um, and they were. He said that. 200 00:11:07,559 --> 00:11:11,520 Speaker 1: Abate said that venture capitalists in the in two thousand 201 00:11:12,080 --> 00:11:15,160 Speaker 1: made about eight thousand investments valued at about a hundred 202 00:11:15,160 --> 00:11:20,360 Speaker 1: point five million dollars um, which doesn't sound like a lot, 203 00:11:20,400 --> 00:11:23,360 Speaker 1: it's like a hundred million dollars, but you know, that's 204 00:11:23,400 --> 00:11:25,280 Speaker 1: the money that gets the company off the ground to 205 00:11:25,320 --> 00:11:29,160 Speaker 1: the point where they can go ahead and raise enough 206 00:11:29,200 --> 00:11:31,960 Speaker 1: interest from an investment firm to get you a an 207 00:11:32,000 --> 00:11:34,839 Speaker 1: I p O an initial public offering of stock. That's 208 00:11:34,840 --> 00:11:38,079 Speaker 1: where the public launch just stuck within that company. So yeah, 209 00:11:38,080 --> 00:11:40,000 Speaker 1: you start your company, you get some people to to 210 00:11:40,080 --> 00:11:41,600 Speaker 1: give you some funding to get off the ground, you 211 00:11:41,640 --> 00:11:45,280 Speaker 1: get moving. Then you go to the big banks and say, hey, 212 00:11:45,440 --> 00:11:47,920 Speaker 1: if we can launch some stock, I know we're all 213 00:11:47,920 --> 00:11:51,720 Speaker 1: gonna get rich. And once they do that, and the people, 214 00:11:51,760 --> 00:11:54,240 Speaker 1: and believe me, there were lots of stock watch pages. 215 00:11:54,320 --> 00:11:56,280 Speaker 1: People speculated all the time about who was going to 216 00:11:56,400 --> 00:11:58,960 Speaker 1: have an I p O and and which which new 217 00:11:59,000 --> 00:12:01,320 Speaker 1: tech company was you know, these guys were any good 218 00:12:01,360 --> 00:12:04,439 Speaker 1: who where they come from? You know, and people people 219 00:12:04,440 --> 00:12:07,199 Speaker 1: were following which I p o s were coming in 220 00:12:07,040 --> 00:12:08,920 Speaker 1: in the weeks and months ahead, so that you could 221 00:12:08,960 --> 00:12:11,240 Speaker 1: go ahead and buy in on the first day and 222 00:12:11,280 --> 00:12:13,520 Speaker 1: in a lot of cases the stock which you right 223 00:12:13,640 --> 00:12:16,320 Speaker 1: up immediately out of the gate. Yeah. Yeah, to the 224 00:12:16,360 --> 00:12:19,440 Speaker 1: point where if you were not in on it at 225 00:12:19,480 --> 00:12:22,880 Speaker 1: the very beginning, then yeah, I mean there were still 226 00:12:22,880 --> 00:12:25,679 Speaker 1: people who were purchasing stock prices even at high points 227 00:12:25,760 --> 00:12:27,960 Speaker 1: because they were there were you know, the sky was 228 00:12:28,000 --> 00:12:31,080 Speaker 1: the limit. There was no ceiling as far as anyone 229 00:12:31,080 --> 00:12:34,120 Speaker 1: can tell for these companies and UM. And one of 230 00:12:34,120 --> 00:12:37,120 Speaker 1: the risks of venture capital, and I find this interesting, 231 00:12:37,640 --> 00:12:41,120 Speaker 1: is that there are times where um, a startup company 232 00:12:41,160 --> 00:12:44,839 Speaker 1: will get more venture capital than it needs to get 233 00:12:44,880 --> 00:12:47,760 Speaker 1: off the ground. And that's actually a problem. It's not 234 00:12:48,040 --> 00:12:49,600 Speaker 1: you know, because the company has to figure out what 235 00:12:49,640 --> 00:12:51,920 Speaker 1: to do with that money. And it may be like, 236 00:12:52,000 --> 00:12:54,040 Speaker 1: let's say that there's a company that starts up that 237 00:12:54,120 --> 00:12:58,680 Speaker 1: needs approximately twenty million dollars in venture capital to really start, 238 00:12:59,080 --> 00:13:02,120 Speaker 1: but they get a hundred million dollars in venture capital. 239 00:13:03,000 --> 00:13:07,640 Speaker 1: This is what leads to this can lead to bad habits, 240 00:13:07,720 --> 00:13:10,920 Speaker 1: bad practices, for example, and a lot of these dot 241 00:13:10,920 --> 00:13:14,280 Speaker 1: com companies fell into this trap where they started spending 242 00:13:14,800 --> 00:13:21,000 Speaker 1: their venture capital on let's call them luxuries or lavish, 243 00:13:21,200 --> 00:13:25,840 Speaker 1: lavish settings. Oh yes, because the dot com companies a 244 00:13:25,880 --> 00:13:28,840 Speaker 1: lot of them in places like Mountain View, California, and 245 00:13:28,840 --> 00:13:32,000 Speaker 1: San Francisco, San Francisco area, a lot of them. There 246 00:13:32,000 --> 00:13:33,920 Speaker 1: will look quite a few of them here in Atlanta. Yeah, 247 00:13:33,920 --> 00:13:37,480 Speaker 1: actually Atlanta had a lot of the dot com crash 248 00:13:37,760 --> 00:13:41,000 Speaker 1: hurt Atlanta a lot. If you if you want to 249 00:13:41,040 --> 00:13:43,760 Speaker 1: get an idea what it was like at the heyday, 250 00:13:44,080 --> 00:13:47,679 Speaker 1: go to how Stuff Works dot com and read Jonathan's 251 00:13:47,760 --> 00:13:50,520 Speaker 1: article on the Google Plex. Google still has offices very 252 00:13:50,559 --> 00:13:53,600 Speaker 1: reminiscent of the kinds with the kinds of amenities that 253 00:13:53,679 --> 00:13:55,880 Speaker 1: you would see in these places. But one of the 254 00:13:56,120 --> 00:13:58,360 Speaker 1: cool things about the dot commerce was they wanted to 255 00:13:58,400 --> 00:14:00,880 Speaker 1: attract the best in the brightest, so they would they 256 00:14:00,880 --> 00:14:03,840 Speaker 1: would load up on these on things like foodsball tables, 257 00:14:03,920 --> 00:14:08,720 Speaker 1: and arcades. They're trying to hire like like graduate students 258 00:14:08,760 --> 00:14:11,719 Speaker 1: right out of school, so so schools like m I T. 259 00:14:11,960 --> 00:14:15,760 Speaker 1: Georgia Tech. I mean, these these te yeah, cal Tech. Yeah, 260 00:14:15,840 --> 00:14:19,320 Speaker 1: these these schools we were like the seed farms for 261 00:14:19,320 --> 00:14:21,920 Speaker 1: for these companies. I mean they were going after these 262 00:14:21,960 --> 00:14:24,920 Speaker 1: these students, sometimes hiring them right off, like out of college. 263 00:14:24,960 --> 00:14:28,880 Speaker 1: They haven't even graduated. Yes, I I know. People as 264 00:14:28,880 --> 00:14:30,280 Speaker 1: a matter of fact, you think of that as being 265 00:14:30,280 --> 00:14:32,240 Speaker 1: a sports phenomenon. Oh well he's not coming back for 266 00:14:32,280 --> 00:14:34,960 Speaker 1: a senior year because he signed with you know, joined 267 00:14:34,960 --> 00:14:37,520 Speaker 1: the draft or something. Yeah. They some of these uh 268 00:14:37,800 --> 00:14:40,680 Speaker 1: tech wizards. You know, we're talking like you know, eighteen 269 00:14:40,760 --> 00:14:44,240 Speaker 1: nineteen twenty years old, they would get pulled out of college. UM. 270 00:14:44,320 --> 00:14:46,840 Speaker 1: You know, there there's an incubator, which is what you 271 00:14:46,920 --> 00:14:51,080 Speaker 1: call a UM an office space where little companies go 272 00:14:51,560 --> 00:14:54,320 Speaker 1: UM at the Georgia Tech campus that I've been to 273 00:14:54,880 --> 00:14:57,480 Speaker 1: UM and you see like office after offices. You know 274 00:14:57,920 --> 00:15:01,040 Speaker 1: there in each office is a little company that's just 275 00:15:01,160 --> 00:15:03,800 Speaker 1: getting started. UM. They get a little office space and 276 00:15:03,920 --> 00:15:06,600 Speaker 1: a chance to to to get started on their business. 277 00:15:06,800 --> 00:15:09,160 Speaker 1: But yeah, I mean if you have this stuff happening 278 00:15:09,240 --> 00:15:12,040 Speaker 1: right next to the campus, it's easy for them to 279 00:15:12,040 --> 00:15:15,880 Speaker 1: to do some recruiting and uh and and also the 280 00:15:15,880 --> 00:15:18,040 Speaker 1: companies that were slightly larger that had had an I 281 00:15:18,160 --> 00:15:22,640 Speaker 1: p O UM they would lure people in with stock options. Yeah, 282 00:15:22,680 --> 00:15:26,280 Speaker 1: you would get paid in stock options, and since the 283 00:15:26,360 --> 00:15:30,200 Speaker 1: companies were doing so well, that made you instantly a millionaire. 284 00:15:30,280 --> 00:15:32,520 Speaker 1: That's not a joke. There were people who were joining 285 00:15:32,600 --> 00:15:38,360 Speaker 1: companies and essentially overnight being a millionaire. If you were 286 00:15:38,440 --> 00:15:42,480 Speaker 1: able to consider the stock options as being equivalent to, 287 00:15:43,040 --> 00:15:46,520 Speaker 1: you know, the their perceived market value at the time. Yes, 288 00:15:46,600 --> 00:15:49,120 Speaker 1: that's that's correct. And you have to, uh, you have 289 00:15:49,160 --> 00:15:51,440 Speaker 1: to think about like, well, okay, so what if I 290 00:15:51,520 --> 00:15:56,280 Speaker 1: join Giant Internet Co. And I, you know, I just 291 00:15:56,360 --> 00:15:58,520 Speaker 1: come there and they pay me all these millions in 292 00:15:58,600 --> 00:16:02,120 Speaker 1: stock options and I, you know, buy the stock and leave. 293 00:16:02,200 --> 00:16:04,720 Speaker 1: I could just be a millionaire. Well know, a lot 294 00:16:04,760 --> 00:16:07,600 Speaker 1: of these had a vesting period, so you'd have this 295 00:16:07,960 --> 00:16:09,880 Speaker 1: these options on paper, and you had the right to 296 00:16:09,880 --> 00:16:12,600 Speaker 1: buy them at a at a low price um or 297 00:16:12,640 --> 00:16:14,520 Speaker 1: at the price of the data issues. So if you 298 00:16:14,600 --> 00:16:16,960 Speaker 1: joined the company when the stock was three dollars a 299 00:16:17,040 --> 00:16:20,560 Speaker 1: share um that you had the right to that that's 300 00:16:20,600 --> 00:16:24,000 Speaker 1: locked in. But in order to actually get that stock 301 00:16:24,240 --> 00:16:26,840 Speaker 1: or the right to actually buy the stock, you have 302 00:16:26,960 --> 00:16:29,880 Speaker 1: to work there for so and so many years. So 303 00:16:29,960 --> 00:16:33,560 Speaker 1: in two that was four years. You could get your 304 00:16:33,960 --> 00:16:36,840 Speaker 1: you know you can. You can get your eight thousand 305 00:16:36,960 --> 00:16:39,360 Speaker 1: shares a stock at three dollars this year. Meanwhile, the 306 00:16:39,360 --> 00:16:43,600 Speaker 1: stock price had risen to ninety nine dollars a year. Wham, 307 00:16:43,640 --> 00:16:47,000 Speaker 1: you've got lots and lots of money. But unfortunately did 308 00:16:47,040 --> 00:16:49,480 Speaker 1: not work out that way, not well for a lot 309 00:16:49,520 --> 00:16:52,880 Speaker 1: of people, but for some people that did. But that 310 00:16:52,960 --> 00:16:56,240 Speaker 1: was during the bubble, as the stock prices continued to inflate. 311 00:16:56,800 --> 00:17:00,120 Speaker 1: And um, you know, because the bubble started forming, like 312 00:17:00,160 --> 00:17:02,720 Speaker 1: we said in the mid nineties. Uh, and it really 313 00:17:02,760 --> 00:17:06,399 Speaker 1: reached it's its height in two thousand. Yes, and again 314 00:17:06,440 --> 00:17:10,200 Speaker 1: from the article in the Chronicle March tenth, two thousand 315 00:17:10,600 --> 00:17:14,119 Speaker 1: the peak five. This is the NASTAC, one of the 316 00:17:14,119 --> 00:17:17,119 Speaker 1: stock exchanges here in the United States, a lot of 317 00:17:17,400 --> 00:17:20,639 Speaker 1: it's not exclusively a tech stock exchange, but there are 318 00:17:20,640 --> 00:17:23,120 Speaker 1: a lot a lot of tech stocks on there. Um. 319 00:17:24,240 --> 00:17:28,920 Speaker 1: The NASTAC hit its peak of UM five thousand onety 320 00:17:28,920 --> 00:17:37,200 Speaker 1: two fifty two UM, and then it virtually overnight crashed. 321 00:17:37,400 --> 00:17:41,280 Speaker 1: Now um, the low point of the NASDAC was a 322 00:17:41,320 --> 00:17:44,120 Speaker 1: couple of years later October nine, two thousand two, where 323 00:17:44,119 --> 00:17:49,320 Speaker 1: it reached one thousand eleven. That's a seventy eight percent 324 00:17:50,000 --> 00:17:54,040 Speaker 1: drop over two and a half years, two and a 325 00:17:54,080 --> 00:17:57,000 Speaker 1: half years, seventy eight percent of the value of that 326 00:17:57,680 --> 00:18:02,359 Speaker 1: of that stock exchange gone. Well, that's because it's because 327 00:18:02,359 --> 00:18:04,159 Speaker 1: of a lot of things. So a lot of the 328 00:18:04,200 --> 00:18:08,200 Speaker 1: tech companies delivered on their promises, but all of them did. 329 00:18:08,320 --> 00:18:10,280 Speaker 1: There let's let's talk about some of the companies that 330 00:18:10,440 --> 00:18:14,760 Speaker 1: started during this this uh this bubble. There are a 331 00:18:14,760 --> 00:18:18,680 Speaker 1: few that are still around. There's eBay, which did quite well. 332 00:18:19,040 --> 00:18:23,639 Speaker 1: There's Amazon, which Amazon followed a pattern that a lot 333 00:18:23,680 --> 00:18:26,080 Speaker 1: of companies followed. Amazon made it work and most of 334 00:18:26,119 --> 00:18:28,119 Speaker 1: the other companies did not. And that was the pattern 335 00:18:28,160 --> 00:18:30,960 Speaker 1: that was kind of talking about earlier, where you try 336 00:18:31,000 --> 00:18:33,840 Speaker 1: to get as many customers as possible and then you 337 00:18:33,880 --> 00:18:36,440 Speaker 1: figure out a way to make money from them. Amazon 338 00:18:36,600 --> 00:18:40,480 Speaker 1: did followed this, get big, get fast, and then make money. 339 00:18:40,760 --> 00:18:42,520 Speaker 1: So the idea was that, all right, well, we need 340 00:18:42,560 --> 00:18:44,520 Speaker 1: to hit as many people as possible, because that was 341 00:18:44,560 --> 00:18:47,120 Speaker 1: the promise of the web. Correct. I mean you think 342 00:18:47,160 --> 00:18:50,240 Speaker 1: of your average store, all right, your average physical store, 343 00:18:50,280 --> 00:18:54,280 Speaker 1: physical brick and mortar store. There's a limit to the 344 00:18:54,320 --> 00:18:55,879 Speaker 1: number of people who can go in and out of 345 00:18:55,920 --> 00:18:58,160 Speaker 1: that store in a single day. Yes, if you want 346 00:18:58,160 --> 00:19:00,400 Speaker 1: to know. If you really want to get into uh 347 00:19:00,560 --> 00:19:03,199 Speaker 1: depth on this, you can read Chris Anderson's article in 348 00:19:03,320 --> 00:19:05,840 Speaker 1: Wired magazine, The long Tail. He actually did a book 349 00:19:05,840 --> 00:19:08,240 Speaker 1: on that too that might be available to your local library. 350 00:19:08,280 --> 00:19:12,240 Speaker 1: But um, but yeah, I mean, Jonathan's right, there's you've 351 00:19:12,280 --> 00:19:15,680 Speaker 1: got your local store, but you know it's it's also 352 00:19:15,720 --> 00:19:18,320 Speaker 1: got so much it can carry, so you're limited to 353 00:19:18,760 --> 00:19:21,520 Speaker 1: the stuff they think they can move. And if you 354 00:19:21,560 --> 00:19:23,840 Speaker 1: want something that was published fifteen years ago, it may 355 00:19:23,840 --> 00:19:26,040 Speaker 1: not be on your local store shelves anymore. So you've 356 00:19:26,040 --> 00:19:28,120 Speaker 1: got a physical limit to how much you can have. 357 00:19:28,280 --> 00:19:30,119 Speaker 1: You have a physical limit to how many people can 358 00:19:30,240 --> 00:19:34,639 Speaker 1: visit your regionally based right, So I mean there's gonna 359 00:19:34,640 --> 00:19:36,639 Speaker 1: be a limit to how far people are willing to 360 00:19:36,760 --> 00:19:39,880 Speaker 1: travel to get to your store. But on the web, 361 00:19:40,320 --> 00:19:43,760 Speaker 1: all of those disappear yep, right, because you you can 362 00:19:43,800 --> 00:19:46,520 Speaker 1: have an unlimited number of people well, assuming your bandwidth 363 00:19:46,560 --> 00:19:49,000 Speaker 1: can handle it, you can you can have a virtually 364 00:19:49,080 --> 00:19:51,920 Speaker 1: unlimited number of people visit your store. You can have 365 00:19:52,119 --> 00:19:56,879 Speaker 1: a virtually limitless inventory because you can always order whatever, Like, 366 00:19:56,880 --> 00:19:59,200 Speaker 1: if you start selling out something, you can always order 367 00:19:59,280 --> 00:20:03,720 Speaker 1: from the manufacturer more items of that until that dries 368 00:20:03,800 --> 00:20:08,600 Speaker 1: up and and there's no regional limit essentially, and then 369 00:20:08,600 --> 00:20:11,520 Speaker 1: you might be somewhat limited by whatever country you're in. 370 00:20:11,840 --> 00:20:14,080 Speaker 1: But that's a lot different than being like, if I 371 00:20:14,080 --> 00:20:16,600 Speaker 1: have a store in Atlanta, Georgia, and that's my only store, 372 00:20:16,960 --> 00:20:19,679 Speaker 1: then essentially I'm catering to Atlanta. But if I have 373 00:20:19,720 --> 00:20:22,199 Speaker 1: a website and my my my website is based out 374 00:20:22,119 --> 00:20:25,280 Speaker 1: of Atlanta, but it goes everywhere, then my customers are 375 00:20:25,320 --> 00:20:29,520 Speaker 1: the world. That is a phenomenal thing. Yes, Now, I 376 00:20:29,520 --> 00:20:32,920 Speaker 1: mean you have something else too at your disposal, which 377 00:20:32,960 --> 00:20:38,199 Speaker 1: is a method of communicating with potential customers. Now you 378 00:20:38,520 --> 00:20:41,720 Speaker 1: Jonathan Store here in Atlanta, Georgia, Um, well, you've got 379 00:20:41,720 --> 00:20:44,800 Speaker 1: people where it has spread throughout the state, maybe to 380 00:20:45,080 --> 00:20:50,040 Speaker 1: uh neighboring states like South Carolina, Tennessee, Alabama, and Florida. 381 00:20:50,160 --> 00:20:52,600 Speaker 1: And you know, people buy something here and go home. 382 00:20:52,680 --> 00:20:54,600 Speaker 1: So you know, five or six people in New York, 383 00:20:54,600 --> 00:20:58,040 Speaker 1: a couple of people in California know about Jonathan Store. 384 00:20:58,119 --> 00:21:00,280 Speaker 1: They think it's cool. Maybe he comes out with a 385 00:21:00,320 --> 00:21:02,679 Speaker 1: mail order catalog and get some more at business or 386 00:21:02,840 --> 00:21:05,960 Speaker 1: do I maybe I franchise or maybe he franchises. But 387 00:21:06,000 --> 00:21:08,440 Speaker 1: the thing is the word word of mouth is spreading 388 00:21:08,520 --> 00:21:10,680 Speaker 1: and there's only so much advertising you're gonna I mean, 389 00:21:10,720 --> 00:21:14,400 Speaker 1: he's not gonna put TV ads on in Wisconsin because 390 00:21:14,520 --> 00:21:17,240 Speaker 1: they can't come into the store. They could get a catalog. 391 00:21:17,280 --> 00:21:19,600 Speaker 1: And you know, of course there are many many success stories, 392 00:21:19,600 --> 00:21:23,800 Speaker 1: people like seers who managed to make that work. Um, 393 00:21:23,840 --> 00:21:27,919 Speaker 1: but that that's a painstaking into the Internet makes that 394 00:21:28,200 --> 00:21:30,920 Speaker 1: so much easier because using search engines you can find 395 00:21:31,040 --> 00:21:32,919 Speaker 1: It's like, you know, new and used books, where am 396 00:21:32,920 --> 00:21:34,880 Speaker 1: I going to find? Oh, there's a store called Amazon 397 00:21:34,960 --> 00:21:38,240 Speaker 1: dot com? What's here? And then you know, Amazon for 398 00:21:38,320 --> 00:21:41,600 Speaker 1: it's part two, only has to maintain a handful of warehouses. 399 00:21:41,640 --> 00:21:43,359 Speaker 1: They can put one in the Northeast, they can put 400 00:21:43,400 --> 00:21:45,760 Speaker 1: one in the Southeast, they could put one in the Midwest. 401 00:21:46,320 --> 00:21:48,639 Speaker 1: They have four or five buildings from which they ship 402 00:21:48,760 --> 00:21:52,360 Speaker 1: stuff in the United States. They keep their overhead low. 403 00:21:52,400 --> 00:21:55,600 Speaker 1: People aren't browsing through and damaging copies, people aren't shoplifting. 404 00:21:56,320 --> 00:21:59,320 Speaker 1: There are many advantages that that the Internet gives a 405 00:21:59,480 --> 00:22:01,879 Speaker 1: store that it wouldn't have. And so e commerce was 406 00:22:01,920 --> 00:22:03,679 Speaker 1: one of the huge things that happened during the dot 407 00:22:03,760 --> 00:22:07,560 Speaker 1: com boom because, um, you know, and it's scared the 408 00:22:07,600 --> 00:22:12,639 Speaker 1: Willie's out of other stores, I mean Barnes and Nobles, Borders, uh, 409 00:22:12,720 --> 00:22:15,840 Speaker 1: you know, which are big chains here in the United States. Immediately, 410 00:22:16,200 --> 00:22:18,640 Speaker 1: you know, started working on one, probably not immediately, but 411 00:22:18,920 --> 00:22:22,760 Speaker 1: shortly after. Immediately UM started working on some kind of 412 00:22:22,760 --> 00:22:26,639 Speaker 1: online strategy. And not everyone has succeeded at that. Yeah. See, Amazon, 413 00:22:27,080 --> 00:22:31,239 Speaker 1: they got big fast, but they didn't overspend, right, They 414 00:22:31,240 --> 00:22:35,680 Speaker 1: didn't invest in in warehouses they didn't need or technology 415 00:22:35,720 --> 00:22:40,000 Speaker 1: that was superfluous. They were very wise about their spinning 416 00:22:40,040 --> 00:22:42,680 Speaker 1: choices and that's part of what helped them survive that 417 00:22:42,920 --> 00:22:47,640 Speaker 1: the eventual crash. Uh. eBay had a very strong community 418 00:22:47,680 --> 00:22:50,119 Speaker 1: at the time. UM still does, but it was a 419 00:22:50,160 --> 00:22:53,680 Speaker 1: little different because back back then we're talking mainly auction 420 00:22:53,760 --> 00:22:58,280 Speaker 1: based transactions. Now today it's it's changed a little bit, right, 421 00:22:58,400 --> 00:23:02,440 Speaker 1: It's it's it's closer Amazon than it used to be. UM. 422 00:23:02,520 --> 00:23:05,040 Speaker 1: And then you had Craigslist that also started during the 423 00:23:05,080 --> 00:23:08,119 Speaker 1: dot com boom, and that was a different model entirely 424 00:23:08,119 --> 00:23:10,439 Speaker 1: because that was sort of a it was sort of 425 00:23:10,480 --> 00:23:14,840 Speaker 1: an extension of the old BBS community boards. Yeah. Yeah, 426 00:23:15,040 --> 00:23:17,639 Speaker 1: well and and and correct me if I'm wrong, but 427 00:23:17,680 --> 00:23:23,119 Speaker 1: both eBay and Craigslist were local, yes, operations until you know, 428 00:23:23,200 --> 00:23:25,720 Speaker 1: word got out and people started saying, hey, I want this, 429 00:23:25,880 --> 00:23:28,000 Speaker 1: I want to be able to you know, eBay was 430 00:23:28,040 --> 00:23:30,439 Speaker 1: initially designed to be for the San Francisco area, right 431 00:23:30,440 --> 00:23:33,480 Speaker 1: the Bay right, So that's uh, it's it's just funny 432 00:23:33,480 --> 00:23:37,199 Speaker 1: how you know, well San Francisco man, you guys with 433 00:23:37,280 --> 00:23:41,119 Speaker 1: your little Silicon valley and stuff. Um But there were 434 00:23:41,160 --> 00:23:44,320 Speaker 1: other other big sites that also started in the in 435 00:23:44,440 --> 00:23:48,480 Speaker 1: the in the boom that didn't ultimately do so well, 436 00:23:48,520 --> 00:23:52,960 Speaker 1: like geo cities Cities. Geo Cities actually got so big 437 00:23:53,000 --> 00:23:57,080 Speaker 1: that um, Yahoo decided to purchase them in for an 438 00:23:57,280 --> 00:24:01,840 Speaker 1: enormous some three point five seven billion dollars. And where 439 00:24:01,920 --> 00:24:05,000 Speaker 1: is geo now anyway, it's gone. Yeah who shut it 440 00:24:05,000 --> 00:24:09,120 Speaker 1: down in two thousand nine. So you know that it 441 00:24:09,200 --> 00:24:11,520 Speaker 1: was one of those purchases that at the time it 442 00:24:11,520 --> 00:24:13,840 Speaker 1: seemed like it was a wise decision because everyone was 443 00:24:13,840 --> 00:24:16,280 Speaker 1: getting a geo cities account and we saw so many 444 00:24:16,480 --> 00:24:23,160 Speaker 1: terrible websites with with looping middies and animated gifts and uh, 445 00:24:23,200 --> 00:24:27,560 Speaker 1: and there was the required under construction image that had 446 00:24:27,600 --> 00:24:30,320 Speaker 1: to be on there something. Yeah, usually the guy with 447 00:24:30,320 --> 00:24:32,239 Speaker 1: a shovel or it was a hard hat, or it 448 00:24:32,280 --> 00:24:34,800 Speaker 1: was like the tape. But yeah, there was always an 449 00:24:34,840 --> 00:24:37,040 Speaker 1: under construction. And guys, just so you know, if you're 450 00:24:37,040 --> 00:24:39,199 Speaker 1: building your first website, I know all of you know this. 451 00:24:39,760 --> 00:24:43,720 Speaker 1: We understand it's under construction. The web is a fluid thing, 452 00:24:43,960 --> 00:24:46,159 Speaker 1: so you don't need to tell us it's always going 453 00:24:46,200 --> 00:24:49,680 Speaker 1: to be changing. But um also A O L at 454 00:24:49,720 --> 00:24:52,400 Speaker 1: that time, this is how big these companies were getting. Okay, 455 00:24:52,400 --> 00:24:56,000 Speaker 1: so during this this boom, a O L A a 456 00:24:56,119 --> 00:24:58,760 Speaker 1: web based company now grant. They had started off with 457 00:24:58,840 --> 00:25:03,520 Speaker 1: sort of there were no spahns, an online service provider, 458 00:25:03,560 --> 00:25:05,280 Speaker 1: so they weren't they weren't part of the internet. You 459 00:25:05,359 --> 00:25:08,199 Speaker 1: dialed directly into that. They did a podcast. Yeah, they 460 00:25:08,200 --> 00:25:12,320 Speaker 1: were their own network. But then they of course transition 461 00:25:12,440 --> 00:25:16,000 Speaker 1: to the internet. When the web started to take off, 462 00:25:16,760 --> 00:25:21,439 Speaker 1: A O L acquired Time Warner. This was a huge story, 463 00:25:21,640 --> 00:25:24,800 Speaker 1: still is actually because now it's looked at as one 464 00:25:24,840 --> 00:25:29,680 Speaker 1: of the worst business decisions of all time. For now anyway, Yeah, 465 00:25:29,720 --> 00:25:32,320 Speaker 1: I'm sure someone else will do something even more but crazy, 466 00:25:32,480 --> 00:25:35,440 Speaker 1: but at any rates, one of those where in retrospect, 467 00:25:35,640 --> 00:25:37,480 Speaker 1: it was one of those things where just because the 468 00:25:37,520 --> 00:25:41,959 Speaker 1: company can do something, maybe they shouldn't. It might not 469 00:25:42,119 --> 00:25:45,600 Speaker 1: need to so, but there were other ones like pets 470 00:25:45,640 --> 00:25:48,800 Speaker 1: dot Com. Oh, pets dot com was was one of those. 471 00:25:48,800 --> 00:25:52,400 Speaker 1: There were there were many, Uh, there are many of 472 00:25:52,440 --> 00:25:57,040 Speaker 1: these startups that became big and you can look back 473 00:25:57,080 --> 00:26:00,720 Speaker 1: on them now and go, what on earth were they thinking? 474 00:26:01,240 --> 00:26:04,040 Speaker 1: But pets dot Com was not one of them. It 475 00:26:04,160 --> 00:26:09,040 Speaker 1: was an online uh pet retailer, so I mean not 476 00:26:09,040 --> 00:26:12,840 Speaker 1: not pets but pet supplies and uh their commercials were 477 00:26:12,920 --> 00:26:16,200 Speaker 1: very famous because they had a talking hand puppet dog 478 00:26:16,280 --> 00:26:19,480 Speaker 1: with a microphone. Um he he actually went on to 479 00:26:19,640 --> 00:26:23,879 Speaker 1: work for someone else. But pets dot Com, uh, you know, 480 00:26:23,960 --> 00:26:26,040 Speaker 1: just did not did not end up working out. And 481 00:26:26,080 --> 00:26:29,560 Speaker 1: of course the major uh pet um stores in the 482 00:26:29,640 --> 00:26:32,479 Speaker 1: United States here all have an online presence sort of 483 00:26:32,520 --> 00:26:35,360 Speaker 1: like pets dot Com. But at the time, I guess 484 00:26:35,400 --> 00:26:37,520 Speaker 1: we weren't ready for it. Yeah, I can tell you 485 00:26:37,960 --> 00:26:40,200 Speaker 1: if you want to hear about some big companies. That 486 00:26:40,280 --> 00:26:43,399 Speaker 1: are some companies that made big news in in in 487 00:26:43,440 --> 00:26:47,040 Speaker 1: the world of failure. Uh boo dot com is hard 488 00:26:47,080 --> 00:26:49,160 Speaker 1: to beat. You boot dot com. Of course, if you're 489 00:26:49,160 --> 00:26:50,600 Speaker 1: in the United States, you're gonna be going. I'm not 490 00:26:50,640 --> 00:26:52,560 Speaker 1: sure I've heard of them. But in the United Kingdom, 491 00:26:52,600 --> 00:26:58,040 Speaker 1: I bet you have Boo dot com fashion clothing supplier 492 00:26:58,200 --> 00:27:03,120 Speaker 1: of website so Boo dot Com spent over a hundred 493 00:27:03,280 --> 00:27:06,520 Speaker 1: million dollars. The company spent over a hundred million dollars 494 00:27:07,119 --> 00:27:10,399 Speaker 1: before ever offering a single article of clothing for sale 495 00:27:10,400 --> 00:27:14,560 Speaker 1: on its site. Also, they decided to push the envelope 496 00:27:14,560 --> 00:27:18,000 Speaker 1: and be really uh cutting edge with their tech. So 497 00:27:18,080 --> 00:27:22,879 Speaker 1: there was an animated personal assistant, a sales assistant who 498 00:27:22,880 --> 00:27:25,439 Speaker 1: would help you on the site so that you have 499 00:27:25,480 --> 00:27:29,440 Speaker 1: this animated character. The problem was, at this time, in 500 00:27:29,640 --> 00:27:32,760 Speaker 1: the late nineties early two thousand's, uh, people were still 501 00:27:32,840 --> 00:27:36,240 Speaker 1: using dial up. You know, the broadband was not an option, 502 00:27:36,400 --> 00:27:40,159 Speaker 1: and so using something as as broadband intense, as an 503 00:27:40,160 --> 00:27:44,040 Speaker 1: animated character to deliver your your product or to deliver 504 00:27:44,080 --> 00:27:47,000 Speaker 1: the experience to the consumer, meant that it was even 505 00:27:47,040 --> 00:27:50,240 Speaker 1: harder to get there and to experience it. So in 506 00:27:50,280 --> 00:27:55,800 Speaker 1: its brief life, it's sold just a few hundred thousand 507 00:27:55,880 --> 00:28:02,000 Speaker 1: dollars worth of clothing to around three and customers, and 508 00:28:02,160 --> 00:28:05,600 Speaker 1: its spent over in six months, spent a hundred and 509 00:28:05,680 --> 00:28:10,719 Speaker 1: eighty eight million dollars. So you know that that's like 510 00:28:10,760 --> 00:28:13,119 Speaker 1: the classic story of the dot com crash, right, a 511 00:28:13,119 --> 00:28:17,600 Speaker 1: company that just balloons beyond its its capacity to deliver 512 00:28:17,720 --> 00:28:21,280 Speaker 1: upon the promises, and then burns through way too much 513 00:28:21,320 --> 00:28:24,800 Speaker 1: money buying things that are not core to the business. 514 00:28:25,240 --> 00:28:27,600 Speaker 1: And then as a result, once everyone says, hey, well 515 00:28:27,600 --> 00:28:30,280 Speaker 1: we'll wait a minute, maybe we're getting maybe we're overreacting, 516 00:28:30,320 --> 00:28:35,320 Speaker 1: maybe we're overvaluing these companies, it crashed hard. Another one 517 00:28:35,520 --> 00:28:39,720 Speaker 1: that I was very sad to see go was web Van. Yes, now, 518 00:28:39,800 --> 00:28:42,880 Speaker 1: for a while, uh there were a couple of competing 519 00:28:43,440 --> 00:28:45,400 Speaker 1: UH stores, at least here in Atlanta, I know there 520 00:28:45,400 --> 00:28:47,680 Speaker 1: were there were others in other parts of the country. 521 00:28:47,920 --> 00:28:52,360 Speaker 1: Web Van, I believe was at least semi national here. Yeah, 522 00:28:52,360 --> 00:28:55,920 Speaker 1: it was in several cities across the country. It was 523 00:28:56,000 --> 00:28:58,719 Speaker 1: not it wasn't nationwide or anything, but there were there 524 00:28:58,720 --> 00:29:00,560 Speaker 1: were like eight or nine at ease, and it was 525 00:29:00,600 --> 00:29:03,760 Speaker 1: a good spread across the country. Yeah. And the idea 526 00:29:03,920 --> 00:29:07,560 Speaker 1: was you would order your groceries online on the website 527 00:29:07,680 --> 00:29:11,080 Speaker 1: and someone would deliver them to your house within a 528 00:29:11,120 --> 00:29:13,240 Speaker 1: thirty minute window. You would tell them like, you would 529 00:29:13,280 --> 00:29:15,640 Speaker 1: tell them approximately what time you would be home, and 530 00:29:15,680 --> 00:29:21,520 Speaker 1: within thirty minutes of that time you should receive the delivery. So, actually, 531 00:29:21,800 --> 00:29:27,480 Speaker 1: I don't know anybody who tried web van, or I 532 00:29:27,680 --> 00:29:30,560 Speaker 1: would just let me finish, go ahead, or I believe 533 00:29:30,600 --> 00:29:32,760 Speaker 1: the other in here in Atlanta was a home grocer, 534 00:29:33,520 --> 00:29:35,640 Speaker 1: might have been. I don't know. I was a webvan customer. 535 00:29:36,240 --> 00:29:39,040 Speaker 1: I don't know anybody here in Atlanta who tried those 536 00:29:39,080 --> 00:29:43,760 Speaker 1: services and didn't love them. Oh my god, I loved them, um, 537 00:29:43,800 --> 00:29:46,800 Speaker 1: And I think virtually everything else I've read online about 538 00:29:46,840 --> 00:29:52,560 Speaker 1: them was not positive, extremely positive. The problem was that 539 00:29:52,640 --> 00:29:58,360 Speaker 1: they were suffering from poor adoption. People didn't I don't 540 00:29:58,360 --> 00:30:02,160 Speaker 1: know that they didn't necessarily know what these companies were, 541 00:30:02,160 --> 00:30:04,760 Speaker 1: but they they in a way, it's kind of a 542 00:30:04,800 --> 00:30:08,440 Speaker 1: throwback to old style services, like you know, the milkman 543 00:30:08,760 --> 00:30:12,880 Speaker 1: delivering these things to your house. Maybe they considered it antiquated, 544 00:30:12,920 --> 00:30:16,680 Speaker 1: but for whatever reason, UM, none of them really took off. 545 00:30:17,000 --> 00:30:20,320 Speaker 1: The Florida Grocer Publics was also considering a move into 546 00:30:20,400 --> 00:30:24,320 Speaker 1: that and and abandoned that. Um. There are some places 547 00:30:24,440 --> 00:30:27,880 Speaker 1: where there are services like that. I have slowly crept 548 00:30:27,920 --> 00:30:30,760 Speaker 1: back in Peapod for a while was sort of making 549 00:30:31,160 --> 00:30:33,840 Speaker 1: a niche. And and you may you may have heard 550 00:30:33,880 --> 00:30:37,440 Speaker 1: of things in your in your area Community supported Agriculture 551 00:30:37,680 --> 00:30:40,560 Speaker 1: c s a S. Yes, these are are farms that 552 00:30:40,720 --> 00:30:45,640 Speaker 1: sell a certain a certain amount of produce that's produced. 553 00:30:45,720 --> 00:30:48,080 Speaker 1: Usually there's some sort of collective involved, and you might 554 00:30:48,120 --> 00:30:50,840 Speaker 1: pay a weekly fee and you get a delivery of 555 00:30:50,880 --> 00:30:54,400 Speaker 1: produce sent to you. So that's kind of similar, but 556 00:30:54,440 --> 00:30:57,360 Speaker 1: it's on a much more regional, like a very local base, 557 00:30:57,400 --> 00:31:00,280 Speaker 1: as opposed to national. One of the things Web did, 558 00:31:00,320 --> 00:31:02,800 Speaker 1: besides the fact of a poor adoption that that led 559 00:31:02,840 --> 00:31:05,520 Speaker 1: to its downfall, was it spent a lot of money 560 00:31:05,560 --> 00:31:10,320 Speaker 1: to It spent over a billion dollars on warehouses, and 561 00:31:10,400 --> 00:31:13,200 Speaker 1: it's spent it spent faster than it could bring in money, 562 00:31:13,280 --> 00:31:16,320 Speaker 1: and so once confidence began to waiver in the tech 563 00:31:16,360 --> 00:31:19,440 Speaker 1: market overall, there was no way it could cover its costs, 564 00:31:19,440 --> 00:31:22,040 Speaker 1: and thus it went bankrupt and around two thousand one, 565 00:31:22,760 --> 00:31:26,080 Speaker 1: and actually several companies did go bankrupt around that time, 566 00:31:26,120 --> 00:31:29,120 Speaker 1: the two thousand two two period, because that's what was happening. 567 00:31:29,600 --> 00:31:32,560 Speaker 1: Uh As you know, the people started to realize very 568 00:31:32,640 --> 00:31:36,040 Speaker 1: quickly in two thousand that the companies they had been 569 00:31:36,080 --> 00:31:39,440 Speaker 1: investing in they had overvalued. There was there was no 570 00:31:39,560 --> 00:31:43,320 Speaker 1: way that any company could deliver on that that potential 571 00:31:43,920 --> 00:31:46,360 Speaker 1: at that stage in its life, and as a result, 572 00:31:46,400 --> 00:31:49,360 Speaker 1: people began to abandon in droves, and there were other 573 00:31:49,400 --> 00:31:52,920 Speaker 1: reasons that contributed to people getting out of the market. 574 00:31:53,160 --> 00:31:56,320 Speaker 1: Interest rates were going up. It's actually a really complex story, 575 00:31:56,360 --> 00:31:59,240 Speaker 1: and there have been books written about this, but in general, 576 00:31:59,320 --> 00:32:02,480 Speaker 1: what happened was people abandoned ship and as a result 577 00:32:02,560 --> 00:32:05,760 Speaker 1: these companies their value plummeted. So the company that had 578 00:32:05,800 --> 00:32:10,040 Speaker 1: been worth millions, hundreds of millions of dollars, it's now 579 00:32:10,360 --> 00:32:13,880 Speaker 1: effectively worthless. They don't have the money to pay their overhead, 580 00:32:13,880 --> 00:32:16,200 Speaker 1: they can't pay their employees. They had to start laying 581 00:32:16,240 --> 00:32:21,120 Speaker 1: people off. All those stock options that were initially worth 582 00:32:21,120 --> 00:32:23,760 Speaker 1: potentially hundreds of millions of dollars were now you know, 583 00:32:24,360 --> 00:32:28,040 Speaker 1: you hear stories about people just like boxes of stock 584 00:32:28,080 --> 00:32:31,200 Speaker 1: options or stocks that were worthless that you could have 585 00:32:31,240 --> 00:32:34,040 Speaker 1: turned it into you know, uh, packing paper if you 586 00:32:34,080 --> 00:32:37,640 Speaker 1: wanted to and um and so if you if you 587 00:32:37,680 --> 00:32:40,160 Speaker 1: didn't cash in at the right time, you were out 588 00:32:40,160 --> 00:32:43,400 Speaker 1: of luck. And as a result, also the job market 589 00:32:43,520 --> 00:32:50,240 Speaker 1: became glutted with tech people, especially like web administrators, I T. Professionals. 590 00:32:50,800 --> 00:32:54,760 Speaker 1: You suddenly had an influx of all these tech folks 591 00:32:54,840 --> 00:32:57,440 Speaker 1: and not enough jobs because the companies that had been 592 00:32:57,480 --> 00:33:01,440 Speaker 1: supporting them didn't exist anymore. Yeah, and this is you 593 00:33:01,440 --> 00:33:04,560 Speaker 1: know it. It eventually settled out, but not before a 594 00:33:04,560 --> 00:33:06,880 Speaker 1: lot of tech people lost their jobs and a lot 595 00:33:06,920 --> 00:33:10,479 Speaker 1: of theoretical money on stock options, and a lot of 596 00:33:10,680 --> 00:33:13,560 Speaker 1: real investors lost a lot of real money on their 597 00:33:13,600 --> 00:33:16,000 Speaker 1: investments too. And of course it's made people very wary, 598 00:33:16,040 --> 00:33:19,360 Speaker 1: which is why these days when people like group on 599 00:33:20,400 --> 00:33:22,880 Speaker 1: are talking about the possibility of an I p O, 600 00:33:23,000 --> 00:33:28,360 Speaker 1: people like Facebook, Twitter, Twitter. Twitter is a really good example. Actually, yeah, 601 00:33:28,360 --> 00:33:32,160 Speaker 1: Twitter is is particularly uh nerve wracking because if you 602 00:33:32,160 --> 00:33:35,880 Speaker 1: think about the definition of the bubble um, they're people 603 00:33:35,920 --> 00:33:39,000 Speaker 1: are excited about it. But Twitter has been sort of 604 00:33:39,000 --> 00:33:42,400 Speaker 1: reluctant to give us a business plan that that's publicly 605 00:33:42,440 --> 00:33:45,600 Speaker 1: available so that we can see it. So uh, you know, 606 00:33:45,760 --> 00:33:49,800 Speaker 1: a stock might go up. And if the company can't say, oh, 607 00:33:49,880 --> 00:33:53,160 Speaker 1: yes we raise this much money through for example, advertising, 608 00:33:53,880 --> 00:33:56,920 Speaker 1: you know it it that's what has people talking about 609 00:33:56,920 --> 00:33:59,640 Speaker 1: it again. But I think people in general are more 610 00:33:59,640 --> 00:34:02,920 Speaker 1: aware than they were in that and they also have 611 00:34:02,960 --> 00:34:05,520 Speaker 1: an idea. People are more tech savvy as a whole 612 00:34:06,000 --> 00:34:08,359 Speaker 1: than they were back then when everything seemed like, oh, 613 00:34:08,360 --> 00:34:10,680 Speaker 1: that's a really neat idea. Yes, it's a neat idea, 614 00:34:10,719 --> 00:34:13,760 Speaker 1: but you can't put it off. Yeah, you still see stories. 615 00:34:13,800 --> 00:34:15,520 Speaker 1: I mean there are especially a couple of years ago, 616 00:34:15,600 --> 00:34:18,680 Speaker 1: before we had the economic downturn again, uh, you heard 617 00:34:18,680 --> 00:34:25,080 Speaker 1: stories about venture capitalists sinking more money into various uh ventures. 618 00:34:25,680 --> 00:34:28,359 Speaker 1: Then you might think is wise. But in a lot 619 00:34:28,360 --> 00:34:31,640 Speaker 1: of cases those panned out not because the companies were successful, 620 00:34:32,200 --> 00:34:34,760 Speaker 1: but because some other larger company came along and acquired 621 00:34:34,800 --> 00:34:37,279 Speaker 1: it for quite a bit of money, and then the 622 00:34:37,320 --> 00:34:40,120 Speaker 1: investment pays off that way, which I mean, that's another 623 00:34:40,239 --> 00:34:44,560 Speaker 1: like you're making a long shot bet. So you might think, oh, 624 00:34:44,640 --> 00:34:49,280 Speaker 1: this little company here that's just starting up needs venture capital. 625 00:34:50,080 --> 00:34:53,160 Speaker 1: I don't see it as being particularly successful in any 626 00:34:53,440 --> 00:34:55,160 Speaker 1: way that's going to generate a lot of money, But 627 00:34:55,400 --> 00:34:58,120 Speaker 1: I bet Google is going to buy it. Then you 628 00:34:58,120 --> 00:34:59,960 Speaker 1: would go and you would invest in the small company 629 00:35:00,000 --> 00:35:01,640 Speaker 1: with the hope that Google would come along and munch 630 00:35:01,719 --> 00:35:03,839 Speaker 1: it up, and you know, the way things are, you'd 631 00:35:03,840 --> 00:35:07,239 Speaker 1: probably have a seven percent chance of being right. And 632 00:35:07,280 --> 00:35:08,920 Speaker 1: that that that's not to say that Google would do 633 00:35:08,960 --> 00:35:11,239 Speaker 1: anything with it that would be successful. It just that 634 00:35:11,320 --> 00:35:13,640 Speaker 1: seems to be the way it works. Now. I love Google, 635 00:35:14,040 --> 00:35:16,680 Speaker 1: and they have done some wonderful things, but some of 636 00:35:16,719 --> 00:35:21,200 Speaker 1: their purchases have not really worked out Jaiku. Yeah, I 637 00:35:21,280 --> 00:35:24,799 Speaker 1: knew you were going to pick them, so so we'll 638 00:35:24,840 --> 00:35:26,640 Speaker 1: have to We'll have to see where, because I think 639 00:35:26,640 --> 00:35:27,840 Speaker 1: the market is going to be a little bit more 640 00:35:27,880 --> 00:35:30,680 Speaker 1: cautious and if there is a bubble, it won't inflates 641 00:35:30,719 --> 00:35:34,360 Speaker 1: so spectacularly as the last one did. Yeah, probably simply 642 00:35:34,400 --> 00:35:38,080 Speaker 1: because it's so close in proximity to the previous one. 643 00:35:38,160 --> 00:35:42,200 Speaker 1: But um, that doesn't mean that people shouldn't try to 644 00:35:42,239 --> 00:35:45,200 Speaker 1: get some investment and move out there. You know, I 645 00:35:45,239 --> 00:35:48,799 Speaker 1: hope to see that that uh, there're more new tech 646 00:35:48,880 --> 00:35:51,040 Speaker 1: companies willing to make the plunge. You know, we definitely 647 00:35:51,120 --> 00:35:55,200 Speaker 1: don't want to see innovation suffer, right, but you want 648 00:35:55,239 --> 00:35:56,880 Speaker 1: me to make it happen. We just gotta be careful 649 00:35:56,880 --> 00:35:59,880 Speaker 1: because I mean, I can tell you Atlanta suffered, really, 650 00:36:00,680 --> 00:36:02,960 Speaker 1: it suffered quite a bit after the dot com crash. 651 00:36:03,040 --> 00:36:06,280 Speaker 1: I worked for a company that was not directly related 652 00:36:06,320 --> 00:36:08,879 Speaker 1: to tech, but had a lot of clients that were 653 00:36:08,920 --> 00:36:12,480 Speaker 1: tech companies, and once that crash happened, the revenue for 654 00:36:12,520 --> 00:36:16,120 Speaker 1: the company I worked for suffered. So that kind of 655 00:36:16,120 --> 00:36:18,840 Speaker 1: thing can happen where even if you aren't directly related 656 00:36:18,880 --> 00:36:21,200 Speaker 1: to it. You feel that impact. And of course I 657 00:36:21,200 --> 00:36:23,440 Speaker 1: was a web band customer, so when webban went belly 658 00:36:23,520 --> 00:36:26,040 Speaker 1: up that I didn't have a car at the time. 659 00:36:26,160 --> 00:36:29,640 Speaker 1: I lived a mile away from the nearest train station, 660 00:36:29,719 --> 00:36:31,000 Speaker 1: and then I'd have to take a train and a 661 00:36:31,040 --> 00:36:33,960 Speaker 1: bus to get to the closest market, and then I'd 662 00:36:33,960 --> 00:36:37,279 Speaker 1: had to carry all that stuff back. You know. Web 663 00:36:37,320 --> 00:36:40,480 Speaker 1: Ban was exactly what I needed at the time, now, 664 00:36:41,040 --> 00:36:43,560 Speaker 1: you know, so I keep hoping for something like that 665 00:36:43,600 --> 00:36:45,319 Speaker 1: to really start to make its way back, even if 666 00:36:45,360 --> 00:36:49,480 Speaker 1: it's locally supported as opposed to being a big national chain. Yeah, 667 00:36:49,480 --> 00:36:52,160 Speaker 1: I would imagine that that the failure probably still has 668 00:36:52,239 --> 00:36:54,640 Speaker 1: some people weary, but I think it could succeed given 669 00:36:54,680 --> 00:36:58,360 Speaker 1: the opportunity. All right, Well, that was a great discussion 670 00:36:58,360 --> 00:37:00,480 Speaker 1: on the dot com crash. If you guys have input, 671 00:37:00,560 --> 00:37:03,440 Speaker 1: If you were directly affected or indirectly affected by the 672 00:37:03,480 --> 00:37:05,160 Speaker 1: dot com crash and you want to share your story, 673 00:37:05,239 --> 00:37:08,160 Speaker 1: you certainly can feel free to do so. You can 674 00:37:08,360 --> 00:37:11,520 Speaker 1: shoot us a message on Facebook or Twitter or handle 675 00:37:11,600 --> 00:37:14,680 Speaker 1: at both of those is tech stuff h s W. 676 00:37:15,400 --> 00:37:17,600 Speaker 1: Or you can shoot us an email and that address 677 00:37:17,680 --> 00:37:20,960 Speaker 1: is tech stuff at how stuff works dot com and 678 00:37:21,040 --> 00:37:23,120 Speaker 1: Chris and I will talk to you again really soon. 679 00:37:25,080 --> 00:37:27,520 Speaker 1: For moral on this and thousands of other topics, visit 680 00:37:27,560 --> 00:37:30,360 Speaker 1: how stuff works dot com. To learn more about the podcast, 681 00:37:30,560 --> 00:37:33,080 Speaker 1: click on the podcast icon in the upper right corner 682 00:37:33,120 --> 00:37:37,120 Speaker 1: of our homepage. The How Stuff Works iPhone app has arrived. 683 00:37:37,200 --> 00:37:44,640 Speaker 1: Download it today on iTunes. 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