WEBVTT - Social Media Is Killing Your Brain Unless It's Not

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<v Speaker 1>Brought to you by Toyota. Let's go places. Welcome to

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<v Speaker 1>Forward Thinking. Hi. There in Love and afford Thinking, the

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<v Speaker 1>podcast that looks at the future and says, Bob doo Wop,

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<v Speaker 1>Bob doo wop, debtop, Bob doo Wop. I'm Jonathan Strickland,

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<v Speaker 1>I'm Lauren Bob. That's always what we say. I'm Joe McCormick. Yeah,

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<v Speaker 1>And together we look at the future and we really

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<v Speaker 1>kind of break it down. We look at sort of

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<v Speaker 1>the technologies and trends that are in the present. We

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<v Speaker 1>try to project out to the future can be kind

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<v Speaker 1>of tricky, and today we're talking about something that's particularly

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<v Speaker 1>tricky and a little maybe controversial is not the right word,

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<v Speaker 1>but there's debate about it, and it's all that might

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<v Speaker 1>be the right word. Yeah, there's there's discussion about social media,

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<v Speaker 1>it's role in society and how it may be affecting

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<v Speaker 1>us on perhaps a biological level, affecting us. Yes, you

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<v Speaker 1>mean we're not just totally resilient past, you know. You

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<v Speaker 1>mean the media that we consume also consumes us. There

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<v Speaker 1>is this thing called plasticity. The brain has it, as

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<v Speaker 1>it turns out, and it means that that the brain

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<v Speaker 1>can change based upon the things that we encounter, and

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<v Speaker 1>normally this is something that can happen over a fairly

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<v Speaker 1>significant amount of time. But the whole that's one of

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<v Speaker 1>the reasons why human beings are so resilient is that

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<v Speaker 1>we are capable of adapting to changes in our environment. Right,

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<v Speaker 1>But it can happen both ways. So if you have, say,

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<v Speaker 1>a traumatic experience, like you're in a car accident or

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<v Speaker 1>something like that, it can change your brain thereafter, right, Yeah, yeah,

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<v Speaker 1>we see that. I mean there are lots of and

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<v Speaker 1>oh sorry, and I don't mean just like physical damage

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<v Speaker 1>to the brain, but that you can have a traumatic

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<v Speaker 1>experience and be it can change the way that your

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<v Speaker 1>thought patterns work later on. I would are you post

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<v Speaker 1>traumatic stress disorder is a manifestation of that. We also

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<v Speaker 1>see this in ways that are not necessarily associated with trauma.

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<v Speaker 1>I mean, they are are people who are very well

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<v Speaker 1>adjusted because of their uh, well, because of multiple reasons.

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<v Speaker 1>We can't really boil it down to one thing. But

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<v Speaker 1>that's kind of getting ahead of ourselves. To really understand this,

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<v Speaker 1>we thought we'd first start with a quick discussion about

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<v Speaker 1>where we are with social media right now, Like how

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<v Speaker 1>big a deal is it? Is it? Is it really

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<v Speaker 1>a big deal? I think it's officially a big deal.

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<v Speaker 1>I'm not only saying that because that's my job here,

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<v Speaker 1>Lauren's Lauren is both justifying her position and making a

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<v Speaker 1>valid argument. It's kind of scary that I can't remember

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<v Speaker 1>a time without it. I mean I can, but I

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<v Speaker 1>just feel like, oh yeah, I remember. I remember being

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<v Speaker 1>on my Space and thinking this new Facebook thing is

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<v Speaker 1>never gonna take off. I felt like that about Twitter. Yeah,

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<v Speaker 1>when Twitter first came out, I was like, hundred and

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<v Speaker 1>forty characters who can say anything in that, That's right.

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<v Speaker 1>I made fun of Twitter when it first came out.

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<v Speaker 1>I was like, this is ridiculous. I wrote the article

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<v Speaker 1>on Twitter and I made fun of it. It was

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<v Speaker 1>only about it. It was only about three months after

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<v Speaker 1>I wrote the iCal that I actually created an account

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<v Speaker 1>and stuck with it. But the point being that this

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<v Speaker 1>is a trend that has really taken off over the

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<v Speaker 1>last several years. When you get to the point where

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<v Speaker 1>Facebook has over one billion registered users, it's a big thing. Yeah. Yeah,

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<v Speaker 1>as of as of their six hundred and sixty five

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<v Speaker 1>million daily active users on Facebook, that's huge. And then

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<v Speaker 1>we've got all these different surveys, we can talk about

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<v Speaker 1>that sort of extrapolate how much people rely on social

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<v Speaker 1>networks and what they use it for. Uh. According to

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<v Speaker 1>the Pew Internet, Personal Networks and Communities Survey, it pulled

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<v Speaker 1>two thousand, five twelve adults. So first of all, let's

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<v Speaker 1>go ahead and acknowledge that that's a relatively smallies, right,

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<v Speaker 1>and then they extrapolate from that, Um, so let's keep

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<v Speaker 1>that in mind. They said that American adults said they

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<v Speaker 1>used the Internet, and nearly half of adults, which was arout,

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<v Speaker 1>said that they use at least one social networking service.

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<v Speaker 1>So this was in two thou eight that they took

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<v Speaker 1>this survey, right, So that's also I think these numbers

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<v Speaker 1>have changed. But remember and again as random people, we

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<v Speaker 1>don't know who they called. They could have called a

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<v Speaker 1>couple of senior living centers and the seniors might say, no,

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<v Speaker 1>I don't use anything like that. I do get on

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<v Speaker 1>the Internet, but I don't use a social networking service. Um.

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<v Speaker 1>And they said that out of the ones they serve,

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<v Speaker 1>of them used Facebook, so it was overwhelmingly the social

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<v Speaker 1>networking service of choice. Among the people they surveyed said

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<v Speaker 1>that they used my Space, so they I would hope

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<v Speaker 1>this would be back in two thousand eight and eighteen

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<v Speaker 1>percent used linked In and used Twitter. And again that

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<v Speaker 1>makes sense again if you're talking about two thoight, that's

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<v Speaker 1>young days for Twitter. Sure. As as of as of December,

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<v Speaker 1>Twitter had about two hundred million monthly active users, so

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<v Speaker 1>um compared to that sixty yeah, And I mean it's

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<v Speaker 1>hard to say because people some people never send out

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<v Speaker 1>a Twitter message at all. You know, they get on

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<v Speaker 1>Twitter and they follow people, but they aren't generating their

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<v Speaker 1>own messages. They're just following other folks. Only a relatively

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<v Speaker 1>small percent of people on the Internet are actually creating

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<v Speaker 1>new content, It's something like less than a fourth, and

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<v Speaker 1>everyone else is basically just reposting. I'm one of those

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<v Speaker 1>people creating. No one's reposting it though, so I'm not

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<v Speaker 1>really contributing in any meaningful way. And that's fine. I'm

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<v Speaker 1>alright with that. I wouldn't repost myself either, and now, um,

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<v Speaker 1>so on top of that, we also have some stats

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<v Speaker 1>from a Nielsen and in m Insight social media report

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<v Speaker 1>that gives us a little bit more data about some

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<v Speaker 1>of the more recent trends. One of those being that

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<v Speaker 1>if you look at all the time being spent on

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<v Speaker 1>the Internet, and this is social networking sites included, but

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<v Speaker 1>everything else added on top of that, they found that

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<v Speaker 1>in July two thousand twelve, uh, that people spent five

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<v Speaker 1>twenty point one billion minutes on the Internet, so you know,

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<v Speaker 1>more than half a trillion minutes in one month on

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<v Speaker 1>the Internet. Now, out of that, of the time that

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<v Speaker 1>was spent on PCs was on some sort of social

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<v Speaker 1>networking site, and thirty percent of the time spent on

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<v Speaker 1>mobile devices would be on social networking sites. So that

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<v Speaker 1>tells us also that the growth for the mobile market

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<v Speaker 1>is exploding. That's what you hear. Mobiles the trend right

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<v Speaker 1>social media, they're trend to down to that form exactly,

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<v Speaker 1>And that same survey said that that mobile accounted for

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<v Speaker 1>sixty three percent of year over year growth in social media.

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<v Speaker 1>In fact, I believe PCs took a little bit of

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<v Speaker 1>a dip in the in that trend, but mobile more

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<v Speaker 1>than made up for it. And uh, we're seeing that

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<v Speaker 1>more and more. And you know that just means that

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<v Speaker 1>we it's always just uh a touch away. You've often

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<v Speaker 1>got one of these devices between between WiFi and three

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<v Speaker 1>G it's you're you're never really not connected if you're

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<v Speaker 1>in the you know, continental United States, certainly. Yeah, So

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<v Speaker 1>that raises some questions. If you are always, or for

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<v Speaker 1>all practical purposes, always connected to social media and the internet,

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<v Speaker 1>how could that possibly affect you beyond just the fact

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<v Speaker 1>that you can tweet out what you're eating any given

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<v Speaker 1>time of the day. So this is actually where we've

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<v Speaker 1>got some disagreements in in various circles about how much

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<v Speaker 1>does all this social networking actually affect us. Does it

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<v Speaker 1>just give us yet another outlet so that we can

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<v Speaker 1>connect with people, or is it supplanting our our our

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<v Speaker 1>tendency to form real lasting relationships with people, or is

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<v Speaker 1>it actually rewiring our brains to the point where the

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<v Speaker 1>normal kind of social interactions we would associate with face

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<v Speaker 1>to face meetings no longer are supported that we we

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<v Speaker 1>are we are essentially raising a generation of people who

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<v Speaker 1>are incapable of having a an interaction face to face

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<v Speaker 1>and pick up on things like facial cues and other

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<v Speaker 1>little social cues rewiring brains. Now, I just saw this

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<v Speaker 1>language come up all over the place on this topic,

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<v Speaker 1>and it got me a little curious, Uh, does that

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<v Speaker 1>originate anywhere? What rewiring the brain? Well, I mean this

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<v Speaker 1>this exact language, that it's going to rewire your kid's brain.

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<v Speaker 1>I would argue that. Well, I'll tell you someone who

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<v Speaker 1>definitely used that phrase and similar phrases over and over again.

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<v Speaker 1>And it's someone who is very prominent in science scientific circles,

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<v Speaker 1>particularly in the UK, and that was Susan Greenfield. And

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<v Speaker 1>Susan Greenfield better known as Baroness Greenfield, where she does

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<v Speaker 1>hold that title. She's a neuroscientist, neuroscientist and was until

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<v Speaker 1>the director the Royal Institution of Great Britain and as

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<v Speaker 1>such she had a very prominent role as a scientist,

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<v Speaker 1>someone who would popularize science and was very active in

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<v Speaker 1>courting the media to talk about science and that's an

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<v Speaker 1>important job. We've seen lots of people take up that mantle,

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<v Speaker 1>either officially or unofficially. We've seen a lot of it,

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<v Speaker 1>ironically enough on social media. Absolutely, people like Phil Play

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<v Speaker 1>and people you know talking professor Brian Cox, not the

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<v Speaker 1>actor but the but the professor out of the UK

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<v Speaker 1>who who does some fantastic work. Um, he talks a

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<v Speaker 1>lot about fusion. Phil Plate, of course, the bat astronomer

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<v Speaker 1>talks a lot about astronomy. There are a lot of

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<v Speaker 1>others too, who have used social networking to get information

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<v Speaker 1>about science across and make people excited. Susan Greenfield has

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<v Speaker 1>has used her position UH to talk about her concerns

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<v Speaker 1>about social media and its effect on the way we

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<v Speaker 1>think and the we create these interpersonal relationships, and maybe

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<v Speaker 1>even the way our brains develop. One of the fears

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<v Speaker 1>that she has expressed was that by kind of channeling

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<v Speaker 1>people's interactions online and removing that face to face interaction,

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<v Speaker 1>at least to some extent through the traditional personal model

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<v Speaker 1>of friendship, right, that this would lead the human brain

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<v Speaker 1>to develop differently, and the parts of the brain that

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<v Speaker 1>would develop with all that interaction, that face to face interaction,

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<v Speaker 1>would a trophy and or not even not even develop

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<v Speaker 1>in the first place. And that so you would have

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<v Speaker 1>again this this sort of generation of children who grow

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<v Speaker 1>up to be adults who cannot really interact in a

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<v Speaker 1>in a face to face physical environment UH effectively. Well,

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<v Speaker 1>that sounds alarming if we have research indicating that social

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<v Speaker 1>media is destroying our children's brains. It would in fact

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<v Speaker 1>be alarming if we had such research. But there in

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<v Speaker 1>line is one of the problems. Uh So, one of

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<v Speaker 1>the big criticisms leveled against Greenfield and and many many

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<v Speaker 1>people have brought this up, is that she would tend

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<v Speaker 1>to have these discussions but not really have an actual

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<v Speaker 1>study that she was citing to show that there was

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<v Speaker 1>a demonstrable effect. Uh that. It was almost like it

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<v Speaker 1>was armchair psychology or armchair neural biology, the idea that, well,

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<v Speaker 1>I do know that the brain can be affected by things,

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<v Speaker 1>and I know that this is a growing trend that

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<v Speaker 1>is becoming more and more important. And using that, yeah,

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<v Speaker 1>using that, I have to come to the conclusion that

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<v Speaker 1>this trend is affecting people's brains. But without the act.

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<v Speaker 1>And she may very well be right. Let's go ahead

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<v Speaker 1>and say that she could be absolutely right, but there's

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<v Speaker 1>no real hard evidence to point that way. Yeah. From

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<v Speaker 1>what I read, it seemed more like this was emanating

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<v Speaker 1>from the intuitions of an established authority rather than empirical day. Right,

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<v Speaker 1>the argument from authority, which is a logical fallacy, right, Um,

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<v Speaker 1>And and there there is plenty of research being done

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<v Speaker 1>about this. Back in two thousand five, one of the

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<v Speaker 1>big studies that you might hear quoted about about social

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<v Speaker 1>isolation and the Internet UM was done by Norman ny

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<v Speaker 1>and the Stanford Institute for the Quantitative Study of Society UM,

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<v Speaker 1>and it found that uh, people who use the Internet

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<v Speaker 1>at that time, it was one of the US population.

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<v Speaker 1>They uh had extrapolated of of those that use the

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<v Speaker 1>internet frequently, UM, they spend seventy minutes less daily interacting

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<v Speaker 1>with their family UM, which which sounds which sounds scary,

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<v Speaker 1>I mean because you know, family interaction is a big

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<v Speaker 1>important thing. And uh, and that in seventy minutes, you know,

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<v Speaker 1>of twenty four hours, that's a you know, that's a

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<v Speaker 1>that's a sizeable chunk of time. However, you know this

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<v Speaker 1>was a and two thousand five before social media, social

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<v Speaker 1>networking was really out there. You know, people weren't going

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<v Speaker 1>to be on Facebook in two thousand five talking to

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<v Speaker 1>their aunt. Uh. So so that's that's part of that.

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<v Speaker 1>And also it's uh Norman and I has has admitted

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<v Speaker 1>to being a an Internet addict. He's self professed in this,

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<v Speaker 1>and so I feel like possibly his findings are a

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<v Speaker 1>little bit colored by that. And that therefore, Yeah, when

0:13:17.080 --> 0:13:19.400
<v Speaker 1>when people throw around numbers from the study, that it's

0:13:19.480 --> 0:13:23.360
<v Speaker 1>maybe not as unbiased or as a clear cut here

0:13:23.400 --> 0:13:26.719
<v Speaker 1>in as it otherwise could be. Right, Well, I mean

0:13:27.840 --> 0:13:31.120
<v Speaker 1>the difference between two thousand five and ten. It might

0:13:31.160 --> 0:13:34.760
<v Speaker 1>be one thing, and I don't know bacteriology, but in

0:13:35.559 --> 0:13:38.760
<v Speaker 1>internet use, in social media, this is a this is

0:13:38.840 --> 0:13:43.360
<v Speaker 1>like a century. You know, it's so different now. Yeah,

0:13:43.400 --> 0:13:46.040
<v Speaker 1>and again you know, this is one of those things

0:13:46.080 --> 0:13:49.400
<v Speaker 1>where I think the problem is that it's so young

0:13:49.679 --> 0:13:54.640
<v Speaker 1>that we don't have enough scientific rigor there to really

0:13:55.200 --> 0:13:57.560
<v Speaker 1>be able to say one way or the other. Well,

0:13:57.679 --> 0:13:59.600
<v Speaker 1>there are a lot of problems with this, right, I mean,

0:14:00.160 --> 0:14:04.040
<v Speaker 1>first of all, yes, it's the widespread social media phenomenon

0:14:04.160 --> 0:14:06.800
<v Speaker 1>is extremely new, and so there has just hasn't been

0:14:06.960 --> 0:14:10.280
<v Speaker 1>enough research. Number two, even if it had been around

0:14:10.280 --> 0:14:13.040
<v Speaker 1>for a while, it's hard to conduct studies on this

0:14:13.120 --> 0:14:16.360
<v Speaker 1>kind of thing because you're studying social phenomenon where there's

0:14:16.440 --> 0:14:21.120
<v Speaker 1>a lot of variables and it's difficult to pin down causes,

0:14:21.240 --> 0:14:26.120
<v Speaker 1>exactly like in a in a traditional scientific inquiry. Let's

0:14:26.120 --> 0:14:28.920
<v Speaker 1>say that we are studying we're trying to determine the

0:14:28.960 --> 0:14:34.680
<v Speaker 1>effects of a particular chemical reaction, for example, and if

0:14:34.680 --> 0:14:37.120
<v Speaker 1>you were really studying that in a scientific way, you

0:14:37.120 --> 0:14:40.520
<v Speaker 1>would try to eliminate as many other variables as possible,

0:14:41.000 --> 0:14:44.320
<v Speaker 1>so that you could be reasonably certain that any effect

0:14:44.360 --> 0:14:48.480
<v Speaker 1>you observed was in fact a result of that chemical reaction. Right,

0:14:48.640 --> 0:14:50.960
<v Speaker 1>So you would want to make sure that your instruments

0:14:51.040 --> 0:14:54.640
<v Speaker 1>were properly cleaned and calibrated and all of this so

0:14:54.680 --> 0:14:59.680
<v Speaker 1>that you could you could eliminate, right, yeah, eliminate, eliminate

0:14:59.680 --> 0:15:01.480
<v Speaker 1>anything that's going to cause a problem. The problem with

0:15:01.520 --> 0:15:03.920
<v Speaker 1>the social science is not maybe a problem is the

0:15:03.960 --> 0:15:08.320
<v Speaker 1>wrong word. The challenge is that you can't eliminate the variables.

0:15:08.360 --> 0:15:12.360
<v Speaker 1>It's if you were one of the most uh frequently

0:15:12.480 --> 0:15:15.320
<v Speaker 1>used methodologies is the survey, which you know, we kind

0:15:15.360 --> 0:15:18.920
<v Speaker 1>of opened up talking about surveys, but surveys themselves, you

0:15:19.000 --> 0:15:22.360
<v Speaker 1>can't eliminate all those other variables that go into a

0:15:22.400 --> 0:15:26.440
<v Speaker 1>person's background that may guide him or her to make

0:15:26.480 --> 0:15:29.880
<v Speaker 1>certain choices. So you could say, out of all the

0:15:29.880 --> 0:15:34.200
<v Speaker 1>people we survey said, they're using social networking services more

0:15:34.360 --> 0:15:38.120
<v Speaker 1>and interacting with people real people less. But and I

0:15:38.120 --> 0:15:40.560
<v Speaker 1>mean in a study like that, to be honest, I

0:15:40.600 --> 0:15:43.320
<v Speaker 1>have no idea how much I use social media. Like

0:15:43.400 --> 0:15:45.400
<v Speaker 1>if you were to ask me, I'd have to guess,

0:15:45.440 --> 0:15:47.360
<v Speaker 1>and that would show up on a survey as some

0:15:47.440 --> 0:15:50.400
<v Speaker 1>kind of guess, you know, whatever number I estimated, they

0:15:50.480 --> 0:15:53.160
<v Speaker 1>might have really no bearing on on how much time

0:15:53.160 --> 0:15:55.800
<v Speaker 1>I actually spend staring at Facebook. And and also that

0:15:55.840 --> 0:15:58.440
<v Speaker 1>can change. Oh of course, yeah, a day to day,

0:15:58.440 --> 0:16:00.600
<v Speaker 1>hour to hour. You know, how fully they would be

0:16:00.640 --> 0:16:03.280
<v Speaker 1>using some kind of a computer tracking method, some kind

0:16:03.280 --> 0:16:06.560
<v Speaker 1>of digital tracking method to actually look at the number

0:16:06.600 --> 0:16:08.840
<v Speaker 1>of hours you did spend doing that thing. I mean

0:16:08.880 --> 0:16:11.000
<v Speaker 1>that that would be more accurate. But but but but

0:16:11.040 --> 0:16:13.600
<v Speaker 1>a survey is yeah, usually the way that these things go.

0:16:13.880 --> 0:16:16.920
<v Speaker 1>And also, even if you were able to show that

0:16:16.960 --> 0:16:19.640
<v Speaker 1>there was some sort of correlation between the two, you

0:16:19.680 --> 0:16:22.320
<v Speaker 1>can't be certain that there's causation because there could be

0:16:22.360 --> 0:16:25.480
<v Speaker 1>other factors that you did not control for that are

0:16:25.560 --> 0:16:30.760
<v Speaker 1>impacting that situation. That the experiment even more difficult, because

0:16:30.760 --> 0:16:33.760
<v Speaker 1>you'd have to isolate all the differing how many troll

0:16:33.960 --> 0:16:37.440
<v Speaker 1>for different variables, how many of those people moved away

0:16:37.440 --> 0:16:40.600
<v Speaker 1>from home to go work somewhere else, And therefore all

0:16:40.680 --> 0:16:42.800
<v Speaker 1>of the people that we were part of their social

0:16:42.920 --> 0:16:47.280
<v Speaker 1>network are now a thousand miles away. Maybe the social

0:16:47.360 --> 0:16:50.480
<v Speaker 1>networking sites is how that's how they maintain the real

0:16:50.560 --> 0:16:53.360
<v Speaker 1>relationships they've already developed. Absolutely, there's been a bunch of

0:16:53.400 --> 0:16:56.800
<v Speaker 1>medical research done into people with physical and mental disabilities,

0:16:57.160 --> 0:16:59.840
<v Speaker 1>figuring out that actually for these for these folks, social

0:16:59.880 --> 0:17:04.320
<v Speaker 1>media is very useful in maintaining and foraging new relationships.

0:17:04.680 --> 0:17:09.680
<v Speaker 1>Right And according to the Pew Internet study, which again

0:17:09.800 --> 0:17:12.600
<v Speaker 1>dated from several years ago, they said that the people

0:17:12.600 --> 0:17:16.399
<v Speaker 1>who were using social networking sites were forty percent more

0:17:16.480 --> 0:17:20.400
<v Speaker 1>likely to visit a cafe, more likely to visit a library,

0:17:20.640 --> 0:17:23.760
<v Speaker 1>percent more likely to visit a fast food restaurant, more

0:17:23.800 --> 0:17:26.680
<v Speaker 1>likely to visit other restaurants, and forty two percent more

0:17:26.760 --> 0:17:32.400
<v Speaker 1>likely to visit a public park, saying that the the

0:17:32.400 --> 0:17:34.560
<v Speaker 1>the image that people have in their minds of the

0:17:34.600 --> 0:17:39.040
<v Speaker 1>person who has sequestered him or herself into the basement. Yeah,

0:17:39.080 --> 0:17:41.199
<v Speaker 1>they're just sitting down and on the computer and they

0:17:41.240 --> 0:17:44.480
<v Speaker 1>never go outside. That that is a fallacy. Um. But

0:17:44.520 --> 0:17:47.840
<v Speaker 1>they also said that uh that that bloggers, people who

0:17:47.880 --> 0:17:52.880
<v Speaker 1>are actively uh posting things on the Internet for others

0:17:52.960 --> 0:17:56.359
<v Speaker 1>to read, were more likely to belong to a local

0:17:56.440 --> 0:18:00.399
<v Speaker 1>voluntary association than those who do not blog, and that

0:18:00.600 --> 0:18:03.560
<v Speaker 1>six of all the people who are using the web

0:18:03.600 --> 0:18:07.560
<v Speaker 1>regularly often talked to a neighbor at least once per month,

0:18:08.080 --> 0:18:11.040
<v Speaker 1>and that that may in fact be higher than people

0:18:11.040 --> 0:18:16.879
<v Speaker 1>who don't use the web frequently. So these are not Again,

0:18:17.280 --> 0:18:21.760
<v Speaker 1>nothing here is is telling me specifically that internet use

0:18:21.800 --> 0:18:26.600
<v Speaker 1>and social networking sites in particular are positively or negatively

0:18:26.720 --> 0:18:30.879
<v Speaker 1>impacting our ability to socialize outside the realm of the web.

0:18:31.359 --> 0:18:35.399
<v Speaker 1>There's conflicting information. Some of it, you know, seems very intuitive.

0:18:35.440 --> 0:18:38.240
<v Speaker 1>Like if you were to tell me that people using

0:18:38.240 --> 0:18:41.840
<v Speaker 1>social networking sites more and more frequently is resulting in

0:18:42.440 --> 0:18:47.800
<v Speaker 1>UM higher instance of people misunderstanding social cues and physical settings,

0:18:48.040 --> 0:18:51.080
<v Speaker 1>I would think that makes total sense to me. Intuitively,

0:18:51.160 --> 0:18:55.040
<v Speaker 1>that makes sense, But we don't have the hard data

0:18:55.080 --> 0:18:57.760
<v Speaker 1>there yet, so we really need to to hold off

0:18:57.800 --> 0:19:02.560
<v Speaker 1>on making any assumptions, even though we may have some

0:19:02.800 --> 0:19:07.640
<v Speaker 1>preliminary information that seems to either support or contradict that

0:19:07.640 --> 0:19:11.840
<v Speaker 1>that that conclusion right and their overall societal trends UM

0:19:12.040 --> 0:19:14.080
<v Speaker 1>that are that are in effect here and have been

0:19:14.119 --> 0:19:17.280
<v Speaker 1>working I think since the Industrial Revolution at least UM

0:19:17.280 --> 0:19:19.960
<v Speaker 1>wherein you know, A couple of the numbers that get

0:19:19.960 --> 0:19:22.040
<v Speaker 1>thrown around is that as of the nineteen eighties or so,

0:19:22.160 --> 0:19:26.160
<v Speaker 1>before the internet really hit UM, people had about three

0:19:26.520 --> 0:19:29.800
<v Speaker 1>close social conducts UM. And they're talking about confidence, they're

0:19:29.800 --> 0:19:31.840
<v Speaker 1>talking about someone who you can go to when you

0:19:31.880 --> 0:19:34.560
<v Speaker 1>have a serious problem and hash it out with them. Um,

0:19:34.840 --> 0:19:38.560
<v Speaker 1>and who am you know, strange package wrapped in a

0:19:38.600 --> 0:19:41.159
<v Speaker 1>carpet and right, yeah, the people who will help you

0:19:41.200 --> 0:19:43.399
<v Speaker 1>move a body. Yeah, yeah, the the what's in the

0:19:43.400 --> 0:19:48.600
<v Speaker 1>box people? And uh and that this number has has

0:19:48.600 --> 0:19:52.280
<v Speaker 1>gone down to about one point eight um since since

0:19:52.600 --> 0:19:55.720
<v Speaker 1>you know whatever, you know, a few decades ago, and

0:19:55.880 --> 0:19:58.159
<v Speaker 1>that's I don't know, I mean, you know, it's it

0:19:58.560 --> 0:20:02.040
<v Speaker 1>is significant certainly. However, I don't think that the internet

0:20:02.280 --> 0:20:05.440
<v Speaker 1>the other things have gone on on the planet because

0:20:05.720 --> 0:20:08.680
<v Speaker 1>the Internet since then. Again, that's why the whole social

0:20:09.000 --> 0:20:12.679
<v Speaker 1>science stuff is so complicated, because while it's simple for

0:20:12.760 --> 0:20:15.639
<v Speaker 1>us to say, hey, this coincides with the rise of

0:20:15.640 --> 0:20:18.359
<v Speaker 1>the Internet, there are all these other things that also

0:20:18.480 --> 0:20:21.280
<v Speaker 1>happened in that span of time. And you know, we've

0:20:21.320 --> 0:20:24.240
<v Speaker 1>we've also seen the move to UH to urban areas

0:20:24.280 --> 0:20:27.960
<v Speaker 1>growing year over year over year. So that's another UH

0:20:28.720 --> 0:20:31.760
<v Speaker 1>factor that you have to consider when you're thinking about

0:20:31.760 --> 0:20:34.719
<v Speaker 1>these things. It's it's complicated what we're saying. It's very complicated.

0:20:34.720 --> 0:20:37.560
<v Speaker 1>And also you know that the fear that the media

0:20:37.640 --> 0:20:40.360
<v Speaker 1>that we use changes us is certainly not a new thing.

0:20:40.440 --> 0:20:44.439
<v Speaker 1>Socrates was really concerned that that reading and writing was

0:20:44.520 --> 0:20:47.320
<v Speaker 1>going to ruin people's brains, that you know, that that

0:20:47.800 --> 0:20:49.960
<v Speaker 1>memory was going to be so weakened that we would

0:20:49.960 --> 0:20:52.920
<v Speaker 1>all be infants. And then the two generations there were

0:20:52.960 --> 0:20:55.400
<v Speaker 1>people who are afraid that the printing press was going

0:20:55.480 --> 0:20:59.680
<v Speaker 1>to completely ruin the brains of everybody. I think those

0:20:59.720 --> 0:21:03.360
<v Speaker 1>most a monks who are really hoping to keep on

0:21:03.400 --> 0:21:08.360
<v Speaker 1>that illumination and manuscript writing. Uh, then you had things radio,

0:21:08.680 --> 0:21:12.280
<v Speaker 1>television anytime. And this this also really applies to the

0:21:12.280 --> 0:21:15.520
<v Speaker 1>youth as well, where there's this fear that social networking

0:21:15.560 --> 0:21:18.840
<v Speaker 1>sites is really changing the way young people think. But

0:21:19.000 --> 0:21:22.920
<v Speaker 1>the same argument has been made time and time again

0:21:23.520 --> 0:21:26.960
<v Speaker 1>for lots of different stuff like rock and roll. You know,

0:21:26.960 --> 0:21:29.399
<v Speaker 1>I think of the children, Yeah exactly, And I think

0:21:29.400 --> 0:21:30.879
<v Speaker 1>it also this is why this is why you know,

0:21:30.920 --> 0:21:33.840
<v Speaker 1>horror movies today are things like, you know, children like

0:21:33.920 --> 0:21:36.280
<v Speaker 1>Samara in The Ring showing up being a product of

0:21:36.320 --> 0:21:40.760
<v Speaker 1>technology versus Rosemary's Baby being a product of Satan. Satan,

0:21:40.880 --> 0:21:43.800
<v Speaker 1>yeah so well, or or or medical science or whatever

0:21:43.840 --> 0:21:46.000
<v Speaker 1>you wanna, yeah, whatever you want to attribute that kind

0:21:46.000 --> 0:21:49.400
<v Speaker 1>of thing. Too nice that the pop culture references are

0:21:49.960 --> 0:21:56.320
<v Speaker 1>flying fast and furious there's another one. Uh then diesel there. Um. Now,

0:21:56.359 --> 0:21:58.359
<v Speaker 1>I do want to say that even though we don't

0:21:58.520 --> 0:22:01.840
<v Speaker 1>really know right now what the effects of social networking

0:22:01.880 --> 0:22:06.560
<v Speaker 1>services are on us neurologically, Uh, that's not to say

0:22:06.560 --> 0:22:09.840
<v Speaker 1>that there isn't an effect and that we won't you know, always,

0:22:09.960 --> 0:22:11.520
<v Speaker 1>we won't always be in the dark about it. I

0:22:11.800 --> 0:22:13.760
<v Speaker 1>do think that we will figure that out as time

0:22:13.800 --> 0:22:16.160
<v Speaker 1>goes on. I think that's going to change as time

0:22:16.200 --> 0:22:20.760
<v Speaker 1>goes on. But I also I am not so worried

0:22:20.800 --> 0:22:25.359
<v Speaker 1>about saying, you know, stay away from social networking sites. Uh,

0:22:25.400 --> 0:22:27.640
<v Speaker 1>it's going to ruin your kid's brains. I don't really

0:22:27.640 --> 0:22:29.879
<v Speaker 1>believe that. I think the humans are more resilient. I

0:22:29.920 --> 0:22:33.960
<v Speaker 1>think that we are capable of adapting to new situations

0:22:34.040 --> 0:22:37.520
<v Speaker 1>and to retain old methods of communication as well. I

0:22:37.520 --> 0:22:39.000
<v Speaker 1>don't think we're ever going to get to a point

0:22:39.520 --> 0:22:43.240
<v Speaker 1>where people are so concentrated on social networking sites so

0:22:43.240 --> 0:22:44.840
<v Speaker 1>that if you put two people in a room together,

0:22:44.920 --> 0:22:48.480
<v Speaker 1>they can't have a meaningful conversation. I think that's that's unrealistic.

0:22:49.320 --> 0:22:52.359
<v Speaker 1>I think part of the the fear here is the

0:22:52.400 --> 0:22:57.160
<v Speaker 1>old cyborg fear. Yeah, I mean, people are um at

0:22:57.200 --> 0:23:00.440
<v Speaker 1>at the core of it, they're afraid of having kind

0:23:00.440 --> 0:23:05.480
<v Speaker 1>of human biological essence corrupted by the invasion of this foreign,

0:23:05.640 --> 0:23:12.160
<v Speaker 1>synthetic kind of thing. And that's what the technological incarnation

0:23:12.320 --> 0:23:17.240
<v Speaker 1>of a social network represents. Um. It seems more steel

0:23:17.400 --> 0:23:22.000
<v Speaker 1>and wires and plastic than than human flesh. But I

0:23:22.040 --> 0:23:23.879
<v Speaker 1>think it's something we're going to get over, because we

0:23:24.000 --> 0:23:27.640
<v Speaker 1>got over it with every other technology that has ever

0:23:27.880 --> 0:23:32.040
<v Speaker 1>enabled human interaction before. I mean, we got like there

0:23:32.119 --> 0:23:34.320
<v Speaker 1>was a time when you couldn't write letters to people

0:23:34.359 --> 0:23:37.199
<v Speaker 1>who were far away, and then you could, and then

0:23:37.240 --> 0:23:40.399
<v Speaker 1>there was a time where you couldn't communicate in real time.

0:23:40.440 --> 0:23:44.040
<v Speaker 1>Was someone who was right? And when when the generation

0:23:44.119 --> 0:23:47.400
<v Speaker 1>that did not grow up with social networking goes into decline,

0:23:47.720 --> 0:23:50.600
<v Speaker 1>then I think that that's going to be the basic Well,

0:23:50.760 --> 0:23:54.600
<v Speaker 1>and the other point being that even let's let's say

0:23:54.600 --> 0:23:57.879
<v Speaker 1>that the worst case scenario, according to what I guess

0:23:57.920 --> 0:24:00.520
<v Speaker 1>Baroness Greenfield would say is true. Let's say worst case

0:24:00.520 --> 0:24:05.040
<v Speaker 1>scenario is that it's fundamentally changing the way people's brains

0:24:05.040 --> 0:24:08.320
<v Speaker 1>are quote unquote wired. How do we know that that's

0:24:08.400 --> 0:24:11.600
<v Speaker 1>necessarily a bad thing. We're judging that based upon what

0:24:11.720 --> 0:24:14.680
<v Speaker 1>our own perceptions of good and bad are right now.

0:24:15.240 --> 0:24:17.760
<v Speaker 1>But if you were to project yourself out twenty years

0:24:17.840 --> 0:24:20.200
<v Speaker 1>into the future and you're in the world where that's

0:24:20.320 --> 0:24:23.280
<v Speaker 1>just the norm. That's not to say that people then

0:24:23.359 --> 0:24:25.760
<v Speaker 1>would consider it to be a bad thing or that

0:24:25.800 --> 0:24:28.800
<v Speaker 1>they had actually lost anything. There may be other elements

0:24:28.800 --> 0:24:31.919
<v Speaker 1>of social interaction that we have not yet considered that

0:24:32.000 --> 0:24:34.919
<v Speaker 1>would be very much the norm for them, and it

0:24:34.920 --> 0:24:37.720
<v Speaker 1>would be fine. Yeah, what if it's actually i mean,

0:24:37.920 --> 0:24:40.960
<v Speaker 1>assuming it is rewiring our brains, which again we don't

0:24:41.000 --> 0:24:43.600
<v Speaker 1>have any necessarily good reason to believe. What if it

0:24:43.640 --> 0:24:47.040
<v Speaker 1>makes our lives more fulfilling, right, And then again to

0:24:47.080 --> 0:24:50.280
<v Speaker 1>look at the future, there's the whole idea of reaching

0:24:50.320 --> 0:24:53.879
<v Speaker 1>this this level of augmented reality. Yeah, where where the

0:24:54.000 --> 0:24:58.320
<v Speaker 1>social networking reality and our physical reality mesh and they

0:24:58.359 --> 0:25:02.800
<v Speaker 1>are a new thing. They're all dimension rather than Yeah,

0:25:02.960 --> 0:25:07.560
<v Speaker 1>I think this, I think this is an artificial distinction anyway,

0:25:07.640 --> 0:25:10.680
<v Speaker 1>And I'm going to make my case. You go home

0:25:11.160 --> 0:25:14.200
<v Speaker 1>and you get on Facebook and you talk to people

0:25:14.440 --> 0:25:16.720
<v Speaker 1>maybe that you were talking to at work a couple

0:25:16.800 --> 0:25:21.119
<v Speaker 1>hours earlier, and there's this assumption that you're doing something

0:25:21.240 --> 0:25:26.880
<v Speaker 1>fundamentally different in these two ways. But you're communicating either way.

0:25:27.640 --> 0:25:31.040
<v Speaker 1>I mean, you're communicating with an avatar that maps to

0:25:31.119 --> 0:25:34.399
<v Speaker 1>a real person, and they're getting what the message you send,

0:25:34.440 --> 0:25:38.800
<v Speaker 1>and they're sending messages back. It's it's no more artificial

0:25:38.960 --> 0:25:41.640
<v Speaker 1>than like we're just saying a letter or a phone call.

0:25:41.880 --> 0:25:45.119
<v Speaker 1>I mean, I think that this idea that there's the

0:25:45.200 --> 0:25:48.880
<v Speaker 1>real world and then there's the Internet is something that's

0:25:48.920 --> 0:25:52.000
<v Speaker 1>going to go away with time. The Internet is part

0:25:52.080 --> 0:25:55.000
<v Speaker 1>of the world. The Internet is the real world, right,

0:25:55.080 --> 0:25:59.280
<v Speaker 1>And with that overlaid, that will become even more of uh,

0:25:59.320 --> 0:26:02.640
<v Speaker 1>you know, a less integration, right exactly. Yeah, with augmented reality,

0:26:02.640 --> 0:26:05.879
<v Speaker 1>it's going to become even more impossible to ignore the

0:26:05.920 --> 0:26:09.760
<v Speaker 1>fact that this distinction is artificial. When you have Google

0:26:09.840 --> 0:26:13.000
<v Speaker 1>Glass and you have what we would probably call I

0:26:13.000 --> 0:26:16.240
<v Speaker 1>think we called in our video social reality, right, you know,

0:26:16.400 --> 0:26:19.959
<v Speaker 1>you can walk around your environment and so you see

0:26:20.000 --> 0:26:23.800
<v Speaker 1>the world you live in annotated with the likes and

0:26:23.920 --> 0:26:27.120
<v Speaker 1>comments and and whatever new kinds of feedback there are

0:26:27.200 --> 0:26:30.520
<v Speaker 1>from your friends and family. Right. I mean that that's

0:26:30.520 --> 0:26:33.920
<v Speaker 1>a more social world than we've ever had before. Yeah.

0:26:34.359 --> 0:26:36.800
<v Speaker 1>At that point, it actually becomes a challenge to filter

0:26:37.040 --> 0:26:39.359
<v Speaker 1>your world to your preferences. So that you're not just

0:26:39.440 --> 0:26:43.560
<v Speaker 1>overwhelmed with information from all those social contacts that you

0:26:43.560 --> 0:26:45.840
<v Speaker 1>actually have. Well, you can always take the glasses off

0:26:46.040 --> 0:26:50.960
<v Speaker 1>right that for now, Dune Dune done well. I think

0:26:50.960 --> 0:26:55.240
<v Speaker 1>that's a good place to stop. This was a fun conversation. Guys.

0:26:55.320 --> 0:26:57.879
<v Speaker 1>If you have suggestions for topics we should cover in

0:26:57.920 --> 0:27:00.600
<v Speaker 1>Forward Thinking and you just want to be part of conversation,

0:27:00.960 --> 0:27:03.199
<v Speaker 1>we highly recommend you get in touch with us. You

0:27:03.200 --> 0:27:06.920
<v Speaker 1>can do that via email our addresses f W Thinking

0:27:07.080 --> 0:27:10.080
<v Speaker 1>at Discovery dot com or go to f W Thinking

0:27:10.119 --> 0:27:12.200
<v Speaker 1>dot com. And that's where we've got all the blogs,

0:27:12.359 --> 0:27:15.240
<v Speaker 1>the podcasts, we've got the videos. We've got links to

0:27:15.280 --> 0:27:17.160
<v Speaker 1>all of our social media sites, so you can find

0:27:17.200 --> 0:27:20.879
<v Speaker 1>us on Facebook or Twitter or Google Plus. Come join us,

0:27:20.960 --> 0:27:23.719
<v Speaker 1>be part of this great future that we are forging together.

0:27:24.080 --> 0:27:26.920
<v Speaker 1>We're really excited to have you over there and to

0:27:26.920 --> 0:27:29.840
<v Speaker 1>to have be part of this conversation. We really want

0:27:29.880 --> 0:27:32.880
<v Speaker 1>you there and so we will talk to you again soon.

0:27:33.640 --> 0:27:38.280
<v Speaker 1>And remember Gwyneth Paltrow's head, that's what's in the box wrong.

0:27:40.800 --> 0:27:43.280
<v Speaker 1>For more on this topic and the future of technology,

0:27:43.520 --> 0:27:56.720
<v Speaker 1>visit forward thinking dot com, brought to you by Toyota.

0:27:57.200 --> 0:27:58.160
<v Speaker 1>Let's go places,