1 00:00:00,080 --> 00:00:06,080 Speaker 1: M. This is Mesters in Business with very Renaults on 2 00:00:06,240 --> 00:00:09,800 Speaker 1: Bluebird Radio this weekend. On the podcast, I have a 3 00:00:09,800 --> 00:00:13,160 Speaker 1: special guest. His name is Robert Boglesworth, and he has 4 00:00:13,200 --> 00:00:17,000 Speaker 1: a brand new book out called Trillions, all about the 5 00:00:17,120 --> 00:00:20,919 Speaker 1: rise of passive investing and indexing. I thought I knew 6 00:00:20,920 --> 00:00:25,239 Speaker 1: a lot about this space, having covered Vanguard, Black Rocks, 7 00:00:25,280 --> 00:00:29,680 Speaker 1: State Street, having interviewed basically all of the CEOs of Vanguard, 8 00:00:30,240 --> 00:00:34,760 Speaker 1: people from Black Rock, Jim Ross from State Street, Jack Bogel, Uh, 9 00:00:35,360 --> 00:00:37,440 Speaker 1: all the d f A folks. I mean, I I 10 00:00:37,880 --> 00:00:40,920 Speaker 1: feel like I really know this space, and I learned 11 00:00:40,960 --> 00:00:45,360 Speaker 1: a ton of new stuff from the book. It's deeply researched. 12 00:00:45,440 --> 00:00:48,480 Speaker 1: He spent a lot of time doing a deep dive 13 00:00:48,560 --> 00:00:51,280 Speaker 1: into the area. I was kind of surprised by a 14 00:00:51,400 --> 00:00:55,000 Speaker 1: number of things. And if you're remotely interested in the 15 00:00:55,160 --> 00:00:59,200 Speaker 1: rise of passive and indexing and all the academic background 16 00:00:59,200 --> 00:01:03,200 Speaker 1: and how that translated in the real world into the 17 00:01:03,240 --> 00:01:06,600 Speaker 1: practice of of investing, well, I think you're gonna like 18 00:01:07,280 --> 00:01:10,600 Speaker 1: this book, and you're gonna like this conversation with no 19 00:01:10,720 --> 00:01:15,520 Speaker 1: further ado. My interview with the f t S Robin Wigglesworth, 20 00:01:17,520 --> 00:01:22,640 Speaker 1: This is Mesters in Business with very renaults on Bloomberg Radio. 21 00:01:23,920 --> 00:01:27,440 Speaker 1: My special guest this week is Robin Wigglesworth. He is 22 00:01:27,520 --> 00:01:32,920 Speaker 1: the Financial Times Global Finance correspondent residing in Oslo, Norway. 23 00:01:33,400 --> 00:01:37,480 Speaker 1: His focus is the biggest trends reshaping markets and investing, 24 00:01:37,560 --> 00:01:43,600 Speaker 1: including technological disruption and quantitative investing. But more importantly, he 25 00:01:43,760 --> 00:01:47,760 Speaker 1: is the author of a fascinating new book, Trillions, How 26 00:01:47,800 --> 00:01:51,880 Speaker 1: a band of Wall Street renegades invented the index funds 27 00:01:51,920 --> 00:01:58,440 Speaker 1: and changed finance Forever. Robin Wigglesworth, Welcome to Bloomberg. Thanks by, 28 00:01:58,520 --> 00:02:01,280 Speaker 1: it's so happy to be here. I'm happy to have you. 29 00:02:01,440 --> 00:02:03,919 Speaker 1: Let's let's start with a little bit of background about 30 00:02:03,960 --> 00:02:07,160 Speaker 1: you and your career. How does one go from the 31 00:02:07,200 --> 00:02:11,520 Speaker 1: London School of Economics to the United Arab Emirates. Tell 32 00:02:11,600 --> 00:02:14,800 Speaker 1: us about how that happened and how that led to 33 00:02:14,840 --> 00:02:20,400 Speaker 1: a career in journalism. It's basically a happenstance. Um. I 34 00:02:20,440 --> 00:02:23,120 Speaker 1: thought I always wanted to be a physicist, but realized 35 00:02:23,440 --> 00:02:26,200 Speaker 1: eventually that I, you know, I was good at numbers, 36 00:02:26,240 --> 00:02:27,680 Speaker 1: but not good enough to be anything other than the 37 00:02:27,720 --> 00:02:33,240 Speaker 1: mediocre physicists. And journalism sounded interesting, and I studied journalism, 38 00:02:33,320 --> 00:02:35,440 Speaker 1: but I didn't actually like that that much. I did 39 00:02:35,440 --> 00:02:39,519 Speaker 1: a master's that the LC and international relations Political Islam. 40 00:02:40,000 --> 00:02:42,600 Speaker 1: You know, it was very much the topic of the day. 41 00:02:43,040 --> 00:02:45,919 Speaker 1: And I was working as a subject at The Guardian, 42 00:02:46,639 --> 00:02:49,919 Speaker 1: just doing online putting pictures and captions and things like that. 43 00:02:49,960 --> 00:02:52,880 Speaker 1: And I saw a job for a financial journalist in 44 00:02:53,000 --> 00:02:56,440 Speaker 1: Dubai and I thought, well, you know, I know nothing 45 00:02:56,600 --> 00:03:00,799 Speaker 1: about finance whatsoever, but you know, to bio sounds kind 46 00:03:00,800 --> 00:03:03,160 Speaker 1: of interesting. I've studied the Middle East. This could be cool. 47 00:03:03,240 --> 00:03:06,040 Speaker 1: It's either that or do my my service in the 48 00:03:06,080 --> 00:03:09,960 Speaker 1: Norwegian Army. We start conscription over here. So yeah, I 49 00:03:10,000 --> 00:03:12,200 Speaker 1: grabbed my bags and jetted off to Dubai to cover 50 00:03:12,280 --> 00:03:16,400 Speaker 1: Islamic finance. Quite interesting. I totally relate to being interested 51 00:03:16,440 --> 00:03:21,520 Speaker 1: in physics but only being a mediocre um mathematicians. So 52 00:03:21,840 --> 00:03:25,400 Speaker 1: they're they're when's that. So you're in Dubai, what was 53 00:03:25,440 --> 00:03:29,040 Speaker 1: your first big story? A day after a landed, I 54 00:03:29,120 --> 00:03:34,680 Speaker 1: interviewed the local sheiks about Islamic reinsurance, which is as 55 00:03:35,000 --> 00:03:40,000 Speaker 1: esoteric as it sounds. So Islamic insurance is actually called takaffle, 56 00:03:40,440 --> 00:03:44,200 Speaker 1: and Islamic reinsurance is called a retakuffle, and it's actually 57 00:03:44,240 --> 00:03:47,480 Speaker 1: got a quite a cool, interesting twist to its fundamental 58 00:03:47,560 --> 00:03:50,920 Speaker 1: Islamic finances, all about risk sharing that he's not supposed 59 00:03:50,920 --> 00:03:54,880 Speaker 1: to getting money for nothing. So famously, interest is banned, 60 00:03:54,920 --> 00:03:59,360 Speaker 1: it's hot um under Sharia. So they were were various 61 00:03:59,680 --> 00:04:05,280 Speaker 1: work grounds there that ranged essentially from gimmicks two actual 62 00:04:05,440 --> 00:04:10,080 Speaker 1: series interesting mechanisms to make sure that people share in 63 00:04:10,080 --> 00:04:14,480 Speaker 1: the risk and reward equally. And it was fascinating. I 64 00:04:14,520 --> 00:04:18,920 Speaker 1: was petrified. I knew nothing about insurance reinsurance instead of 65 00:04:19,000 --> 00:04:24,880 Speaker 1: not Islamic reinsurance. But you know it just it fascinated me. 66 00:04:25,000 --> 00:04:27,839 Speaker 1: I loved learning about new things, and here I was 67 00:04:28,360 --> 00:04:31,440 Speaker 1: getting paid to learn about something new and interesting from 68 00:04:31,480 --> 00:04:34,960 Speaker 1: interesting people. So I fell in love with journalism that day. 69 00:04:34,960 --> 00:04:38,479 Speaker 1: And they have never left and never will leave. Industry 70 00:04:38,960 --> 00:04:44,040 Speaker 1: really quite interesting. So let's talk a little bit about journalism. Uh, 71 00:04:44,120 --> 00:04:46,800 Speaker 1: the Ft is printed five days a week. That's right, 72 00:04:46,839 --> 00:04:49,839 Speaker 1: there's no weekend edition. The New York Times is seven days, 73 00:04:49,880 --> 00:04:53,520 Speaker 1: The horse Rejournal is six days. What's it like having 74 00:04:53,560 --> 00:04:57,160 Speaker 1: to shove all their content into the more of that 75 00:04:58,240 --> 00:05:03,520 Speaker 1: daily beast? How how much of a stressor is needing 76 00:05:03,560 --> 00:05:08,000 Speaker 1: to keep the beast built? Well, it's actually a lot 77 00:05:08,040 --> 00:05:12,160 Speaker 1: of fun. I mean, it's stressful, but it's not stressful 78 00:05:12,160 --> 00:05:14,680 Speaker 1: compared to a lot of other jobs out there. My 79 00:05:14,720 --> 00:05:16,599 Speaker 1: wife is a nurse. She used to work in a 80 00:05:16,640 --> 00:05:20,360 Speaker 1: cancer ward. That certainly helps kip a bit of perspective. 81 00:05:21,040 --> 00:05:24,720 Speaker 1: And uh and you know, and my my first job 82 00:05:24,800 --> 00:05:28,120 Speaker 1: in some of a big mainstream organization was actually Boomberg 83 00:05:28,160 --> 00:05:32,839 Speaker 1: News and that's certainly know, a competitive driven organization. And 84 00:05:33,400 --> 00:05:35,840 Speaker 1: you know, it was very much oriented around news and yeah, 85 00:05:35,880 --> 00:05:38,919 Speaker 1: feeding the beast and getting stuff out there quickly. And 86 00:05:39,200 --> 00:05:41,279 Speaker 1: I loved it. You know, I always joked that, you know, 87 00:05:41,320 --> 00:05:43,640 Speaker 1: I mean that the ft far longer now, but if 88 00:05:43,680 --> 00:05:45,240 Speaker 1: you cut me and I still believe a little bit 89 00:05:45,279 --> 00:05:50,720 Speaker 1: of orange, it really left its marks. So you know, 90 00:05:51,320 --> 00:05:54,840 Speaker 1: these days, actually my job is fantastically relaxed because I 91 00:05:54,880 --> 00:06:00,080 Speaker 1: primarily write columns, features, um long form stuff and and 92 00:06:00,160 --> 00:06:03,360 Speaker 1: the occasional book when time allows it. And this was 93 00:06:03,400 --> 00:06:07,400 Speaker 1: your first book. Did you have to stop working to 94 00:06:07,680 --> 00:06:10,640 Speaker 1: dive into this or was this a side project? Well, 95 00:06:10,640 --> 00:06:13,360 Speaker 1: it started off as a side project because it overlaps 96 00:06:13,400 --> 00:06:15,640 Speaker 1: a lot with my day job. You know, I cover 97 00:06:15,839 --> 00:06:18,480 Speaker 1: paths of investing a lot. It's one of the biggest 98 00:06:18,520 --> 00:06:22,720 Speaker 1: trends in markets and finance these days. But my plan 99 00:06:23,120 --> 00:06:26,960 Speaker 1: was to take a decent chunk of off to write it. 100 00:06:27,400 --> 00:06:29,839 Speaker 1: So I've been doing research on an ongoing basis, but 101 00:06:29,960 --> 00:06:32,880 Speaker 1: writing is something I find, at least long form. I 102 00:06:32,920 --> 00:06:35,440 Speaker 1: needed to vote a big chunk of time to do 103 00:06:35,480 --> 00:06:40,200 Speaker 1: it properly. Unfortunately, when COVID hit I had to those 104 00:06:40,240 --> 00:06:43,520 Speaker 1: plans just completely collapsed. There was no chance I could 105 00:06:43,560 --> 00:06:46,839 Speaker 1: take any time off work. I was essentially doing twofold 106 00:06:46,920 --> 00:06:49,920 Speaker 1: time jobs, trying to homeschool the children because my wife 107 00:06:49,960 --> 00:06:53,200 Speaker 1: was not home she was a nurse. And yeah, writing 108 00:06:53,240 --> 00:06:57,599 Speaker 1: this every time I had like a spare evening, a weekend, 109 00:06:57,839 --> 00:07:02,240 Speaker 1: every holiday in and parts of one went to this book. 110 00:07:02,279 --> 00:07:06,640 Speaker 1: So it I think it worked. But I think if 111 00:07:06,640 --> 00:07:08,599 Speaker 1: I'm having to write a book again, I'm going to 112 00:07:09,320 --> 00:07:12,440 Speaker 1: definitely managed to carve out some proper time off and 113 00:07:12,520 --> 00:07:16,080 Speaker 1: pray that there isn't another pandemic, to say the least. 114 00:07:16,120 --> 00:07:22,440 Speaker 1: So you've been writing about markets and investing for well 115 00:07:22,480 --> 00:07:25,239 Speaker 1: over a decade. What do you think the investing public 116 00:07:25,880 --> 00:07:28,720 Speaker 1: doesn't know about the business of news that that they 117 00:07:28,760 --> 00:07:32,000 Speaker 1: really should. Now, it's a really interesting question. I get 118 00:07:32,040 --> 00:07:35,840 Speaker 1: this a lot. In fact, sometimes we discussed it internally. Um, 119 00:07:35,880 --> 00:07:40,400 Speaker 1: I think one thing that surprises people isn't purely business related, 120 00:07:40,880 --> 00:07:43,760 Speaker 1: but it's the lack of a house view and even 121 00:07:44,120 --> 00:07:49,480 Speaker 1: Frankie politics in journalism. I think fundamentally most journalists actually 122 00:07:49,480 --> 00:07:53,760 Speaker 1: just think like journalists. It's a culture rather than politics. 123 00:07:54,080 --> 00:07:56,920 Speaker 1: We think in terms of good and bad stories, rather 124 00:07:57,000 --> 00:08:01,160 Speaker 1: than pandering to owners. Advertising is and so on the 125 00:08:01,160 --> 00:08:04,160 Speaker 1: way that many people think it operates. A lot of 126 00:08:04,160 --> 00:08:08,400 Speaker 1: what outside is a tribute to ideology or commercial imperatives, 127 00:08:08,760 --> 00:08:11,560 Speaker 1: is sometimes simply the culture of journalism, for good and bad. 128 00:08:12,600 --> 00:08:15,880 Speaker 1: But on the business side, I mean, it's no secret 129 00:08:16,080 --> 00:08:19,080 Speaker 1: that running or working at a newspaper is not a 130 00:08:19,120 --> 00:08:23,920 Speaker 1: great way to get rich these days. To paraphrase Richard Branson, 131 00:08:24,080 --> 00:08:26,920 Speaker 1: I think the best way to become a newspaper millionaire 132 00:08:27,000 --> 00:08:29,400 Speaker 1: is probably to start off as a billionaire and buy 133 00:08:29,440 --> 00:08:32,400 Speaker 1: a newspaper. But I think where I changed, but I'm 134 00:08:32,440 --> 00:08:34,559 Speaker 1: a little bit different from a lot of my colleagues, 135 00:08:35,320 --> 00:08:39,920 Speaker 1: is that I'm actually quite optimistic on journalism as in 136 00:08:40,040 --> 00:08:42,840 Speaker 1: the practice of it, as opposed to the business or 137 00:08:42,920 --> 00:08:46,320 Speaker 1: the future for journalists, because I actually think the quality 138 00:08:46,640 --> 00:08:49,800 Speaker 1: is getting better on average, not worse. We just have 139 00:08:50,000 --> 00:08:52,800 Speaker 1: so many more tools at our disposal. There's so much 140 00:08:52,840 --> 00:08:56,400 Speaker 1: exciting stuff going on, so I try to remain an optimist, 141 00:08:56,480 --> 00:08:59,280 Speaker 1: and I still think this is just a phenomenally fun 142 00:09:00,480 --> 00:09:03,040 Speaker 1: thing to do. I'm going to agree with you, but 143 00:09:03,080 --> 00:09:07,600 Speaker 1: I'm also going to credit the non journalists for forcing 144 00:09:07,720 --> 00:09:12,760 Speaker 1: journalism to up its game, at least in the finance space. Historically, 145 00:09:13,600 --> 00:09:17,440 Speaker 1: financial media coverage, especially in the nineties and two thousand's, 146 00:09:17,679 --> 00:09:22,320 Speaker 1: it was it was really superficial and a lot of 147 00:09:22,360 --> 00:09:27,520 Speaker 1: clickbait and and you know, just what is the sexiest, 148 00:09:27,720 --> 00:09:31,440 Speaker 1: flashiest thing. And I think a lot of people from 149 00:09:31,480 --> 00:09:37,520 Speaker 1: from bloggers to now sub stack and newsletter writers forced 150 00:09:38,480 --> 00:09:41,880 Speaker 1: a reckoning where the major media outlets how to how 151 00:09:41,880 --> 00:09:43,960 Speaker 1: to up their game. They used to be pretty mediocre. 152 00:09:44,400 --> 00:09:47,600 Speaker 1: They're not. They're much better than they once were. No, 153 00:09:47,679 --> 00:09:51,160 Speaker 1: I completely agree. Actually, I think you know, the dirty 154 00:09:51,240 --> 00:09:55,800 Speaker 1: secret is really that nobody used to dream of being 155 00:09:55,840 --> 00:09:59,040 Speaker 1: a financial journalist when they grew up, right. You know, 156 00:09:59,200 --> 00:10:01,920 Speaker 1: I'm no different and I wanted to be a walk correspondent. 157 00:10:02,920 --> 00:10:04,800 Speaker 1: I got to pay a walk correspondent for half a 158 00:10:04,880 --> 00:10:06,640 Speaker 1: year during the Arab Spring when I worked at the 159 00:10:06,720 --> 00:10:10,600 Speaker 1: FT and it was incredibly exciting. But just the intellectual 160 00:10:10,640 --> 00:10:14,360 Speaker 1: stimulation of financial journalism is just incredible. And I think 161 00:10:14,520 --> 00:10:18,840 Speaker 1: the financial crisis was the tipping point that before then 162 00:10:18,960 --> 00:10:21,640 Speaker 1: people ended up in financial journalism because that's where the 163 00:10:21,720 --> 00:10:24,760 Speaker 1: jobs were for a long time and they generally paid 164 00:10:24,800 --> 00:10:28,439 Speaker 1: better than other jobs. But since the financial crisis kind 165 00:10:28,480 --> 00:10:33,040 Speaker 1: of hammered home to absolutely everybody how essential business finance 166 00:10:33,080 --> 00:10:37,240 Speaker 1: economics markets are. I just see the quality of the 167 00:10:37,280 --> 00:10:40,640 Speaker 1: graduate trainees we have coming in just so much better 168 00:10:40,720 --> 00:10:44,079 Speaker 1: when Frankie, when I applied for jobs, and these are 169 00:10:44,080 --> 00:10:46,760 Speaker 1: people that want to be financial journalists. I actually know 170 00:10:47,600 --> 00:10:51,520 Speaker 1: and have, you know, expertise far beyond what I had 171 00:10:51,520 --> 00:10:54,600 Speaker 1: when I stumbled into that conference room to talk to 172 00:10:54,640 --> 00:10:58,320 Speaker 1: a shake about Islamic reinsurance. So I definitely think things 173 00:10:58,320 --> 00:11:01,560 Speaker 1: are getting better. Yeah, I think your absolutely answer something 174 00:11:01,559 --> 00:11:05,880 Speaker 1: with that. Let's talk a little bit about passive investing 175 00:11:05,920 --> 00:11:10,199 Speaker 1: in index funds. It's really well trialed ground. There's only 176 00:11:10,240 --> 00:11:13,240 Speaker 1: so much to say about it. One inspired you to 177 00:11:13,280 --> 00:11:17,439 Speaker 1: write a whole long history of it. Well, as I mentioned, 178 00:11:17,559 --> 00:11:20,400 Speaker 1: you know, the the rise of passive investing was something 179 00:11:20,440 --> 00:11:23,760 Speaker 1: that I was covering, maybe not daily, but a lot. 180 00:11:23,880 --> 00:11:26,960 Speaker 1: It was the the overall backdrop to almost everything I 181 00:11:26,960 --> 00:11:28,720 Speaker 1: was writing about for a long time when I when 182 00:11:28,840 --> 00:11:31,720 Speaker 1: led the market's coverage for the Financial Times in New York, 183 00:11:32,640 --> 00:11:36,480 Speaker 1: and you know, it was unambiguous. Lee this hugely important 184 00:11:36,520 --> 00:11:41,040 Speaker 1: story that was not just affecting the investment industry. We 185 00:11:41,120 --> 00:11:44,880 Speaker 1: know obviously the pressures it's brought on fees, but reshaping 186 00:11:45,160 --> 00:11:48,760 Speaker 1: how the financial industry works in many ways, and investment 187 00:11:48,760 --> 00:11:51,720 Speaker 1: banks were retooling their trading desk to deal with this phenomenon. 188 00:11:52,120 --> 00:11:55,760 Speaker 1: Markets were functioning and acting differently in the area of 189 00:11:55,760 --> 00:11:59,520 Speaker 1: path investing. So I started scratching around into the back 190 00:11:59,600 --> 00:12:02,680 Speaker 1: story this. I mean, I'm not just a financial nerds, 191 00:12:03,480 --> 00:12:06,680 Speaker 1: come one. I have always loved history, and I do 192 00:12:06,800 --> 00:12:09,120 Speaker 1: believe that we understand better where we're going if we 193 00:12:09,200 --> 00:12:13,080 Speaker 1: understand where we came from. And lo and behold the 194 00:12:13,200 --> 00:12:16,880 Speaker 1: history of the invention of passive investing. It was just 195 00:12:17,240 --> 00:12:21,160 Speaker 1: far more interesting than idea to hope. It's just filled 196 00:12:21,160 --> 00:12:26,760 Speaker 1: with these combative, titanic personalities having huge arguments and getting 197 00:12:26,800 --> 00:12:30,240 Speaker 1: shunned by their own industry. So you know, when when 198 00:12:30,280 --> 00:12:32,240 Speaker 1: you're a journalist and you have a combination of an 199 00:12:32,280 --> 00:12:36,199 Speaker 1: important story and a fun story, you just you have 200 00:12:36,240 --> 00:12:38,560 Speaker 1: everything you need, or you you have everything you should need. 201 00:12:39,080 --> 00:12:41,080 Speaker 1: And the more time I spent with it, I realized, No, 202 00:12:41,240 --> 00:12:43,960 Speaker 1: this isn't just a magazine piece or a long feature. 203 00:12:44,040 --> 00:12:47,800 Speaker 1: This this would make, I hope, a really gripping book, 204 00:12:48,200 --> 00:12:51,360 Speaker 1: a way to kind of explain this huge, important trend, 205 00:12:51,760 --> 00:12:55,719 Speaker 1: but through the prism of these people and and what 206 00:12:55,760 --> 00:12:57,760 Speaker 1: they did and who they were, because they were just 207 00:12:57,800 --> 00:13:01,040 Speaker 1: fascinating people. Really, So let's talk about his history. As 208 00:13:01,080 --> 00:13:04,320 Speaker 1: I was reading the book, I was surprised how deeply 209 00:13:04,559 --> 00:13:09,480 Speaker 1: researched it felt. Tell us how you did this deep dive? 210 00:13:09,960 --> 00:13:13,480 Speaker 1: How did you uncover all the little tidbits that you did. Yeah, 211 00:13:13,520 --> 00:13:17,240 Speaker 1: there's a there's a published history, you have Bogel's biography, 212 00:13:17,280 --> 00:13:19,400 Speaker 1: and there's a bunch of other stuff out there. But 213 00:13:19,559 --> 00:13:23,320 Speaker 1: you really went very deep into this space. Well, I 214 00:13:23,360 --> 00:13:28,440 Speaker 1: mean it sounds incredibly um over the top that you know. 215 00:13:28,960 --> 00:13:32,000 Speaker 1: Isaac Newton once said, if I've seen further, it's because 216 00:13:32,000 --> 00:13:34,719 Speaker 1: I stood on the shoulders of giants. And I am 217 00:13:34,760 --> 00:13:37,079 Speaker 1: no Isaac Newton, but like you say, I stood on 218 00:13:37,120 --> 00:13:39,640 Speaker 1: the shoulders of many giants that went before me. So 219 00:13:39,760 --> 00:13:43,320 Speaker 1: Jack Bogel famously wrote many, many books. There are many 220 00:13:43,400 --> 00:13:46,360 Speaker 1: people that have written about parts of this. You know, 221 00:13:46,440 --> 00:13:50,000 Speaker 1: people journalists and Bloomberg have written phenomenally interesting features about 222 00:13:50,000 --> 00:13:54,280 Speaker 1: the birth of ets. Peter Bernstein the financial history and 223 00:13:54,600 --> 00:13:56,920 Speaker 1: has written a really interesting book on on on Wall 224 00:13:56,920 --> 00:14:00,640 Speaker 1: Street in the seventies and the academic ferment. Then. So 225 00:14:01,000 --> 00:14:04,680 Speaker 1: what I try to do was essentially combine and synthesize 226 00:14:04,720 --> 00:14:09,319 Speaker 1: all these disparate sources and combine them with just I mean, 227 00:14:09,640 --> 00:14:15,080 Speaker 1: god knows hundreds of of interviews with you know, primary characters, 228 00:14:15,080 --> 00:14:17,880 Speaker 1: secondary characters, other people that fill in blanks hearing there, 229 00:14:18,559 --> 00:14:22,320 Speaker 1: and just an exhaustive dive through the archives of institutional 230 00:14:22,320 --> 00:14:25,800 Speaker 1: investor and pensions and investments in the Wall Street Journal 231 00:14:26,600 --> 00:14:30,840 Speaker 1: and combine that into one holistic narrative. But essentially it 232 00:14:30,920 --> 00:14:34,360 Speaker 1: was just a lot of work and juggling a lot 233 00:14:34,480 --> 00:14:38,120 Speaker 1: of different strands of information and then cross checking what 234 00:14:38,560 --> 00:14:41,600 Speaker 1: person A said versus what person B said, and what 235 00:14:41,680 --> 00:14:44,040 Speaker 1: the contemporary these newspapers might have said at the time. 236 00:14:44,080 --> 00:14:48,160 Speaker 1: Because you know, as as the cliche goes, success has 237 00:14:48,280 --> 00:14:51,400 Speaker 1: as many parents. You know, the Index Fund is definitely 238 00:14:51,720 --> 00:14:54,480 Speaker 1: a success story, and there are many many people that 239 00:14:54,640 --> 00:15:01,240 Speaker 1: after the fact sometimes seek to yeah, paint repaint history 240 00:15:01,240 --> 00:15:02,600 Speaker 1: a little bit, maybe give it a bit of a 241 00:15:02,680 --> 00:15:05,280 Speaker 1: chine that it might not always have had. So I'm 242 00:15:05,280 --> 00:15:09,360 Speaker 1: gonna skip over some of the early history, the Wells, Fargo, 243 00:15:09,520 --> 00:15:13,040 Speaker 1: Sam Snight, and a lot of the academic history and 244 00:15:13,120 --> 00:15:18,200 Speaker 1: just fast forward us up to Vanguard, because it, in 245 00:15:18,320 --> 00:15:24,320 Speaker 1: your telling, it almost looks like the Index itself was irrelevant. 246 00:15:24,440 --> 00:15:29,640 Speaker 1: The Jack Bogel, the founder and first CEO of Vanguard, 247 00:15:29,920 --> 00:15:37,240 Speaker 1: his cost matters hypothesis almost made the group of holdings irrelevant. 248 00:15:37,240 --> 00:15:41,840 Speaker 1: It was the fees that mattered most. Discuss that a bit. No, 249 00:15:41,960 --> 00:15:45,320 Speaker 1: it's a great point, and I think Jack Bogel is 250 00:15:45,840 --> 00:15:50,840 Speaker 1: a far more complicated character than Frankie. He pretended himself 251 00:15:50,880 --> 00:15:54,840 Speaker 1: and a lot of people um semas. I mean he 252 00:15:55,000 --> 00:15:58,360 Speaker 1: was undisputable, you know, one of the great men of history. 253 00:15:58,440 --> 00:16:00,040 Speaker 1: I mean, he is one of the most incredi of 254 00:16:00,160 --> 00:16:03,400 Speaker 1: people I've ever had the privilege of interviewing. But I 255 00:16:03,400 --> 00:16:07,120 Speaker 1: actually think he's more interesting than he pretended himself, because 256 00:16:07,600 --> 00:16:10,600 Speaker 1: he was not a necessarily a fan of Index thing, 257 00:16:10,720 --> 00:16:14,440 Speaker 1: not even all his private Vanguard. This was this is 258 00:16:14,480 --> 00:16:18,120 Speaker 1: an accident of fortunate accident. In his defense, he was 259 00:16:18,160 --> 00:16:21,480 Speaker 1: definitely always a fan of low cost investment. That seems 260 00:16:21,480 --> 00:16:23,480 Speaker 1: to be backed up with his writing going back to 261 00:16:23,480 --> 00:16:25,840 Speaker 1: his days when he was a wonder by at Wellington. 262 00:16:25,920 --> 00:16:28,400 Speaker 1: He was a senior executive at Wellington and the air 263 00:16:28,440 --> 00:16:32,080 Speaker 1: apparent to Walter Morgan there uh he and he liked 264 00:16:32,120 --> 00:16:35,320 Speaker 1: the idea of mutualization, well at least he at least 265 00:16:35,320 --> 00:16:39,000 Speaker 1: had thought of it before Vanguard was set up. And 266 00:16:39,080 --> 00:16:41,920 Speaker 1: with this unique ownership structure being owned by its own funds. 267 00:16:42,120 --> 00:16:44,120 Speaker 1: Let's let me stop you there and jump in, because 268 00:16:44,360 --> 00:16:49,800 Speaker 1: in your telling, the mutualization of Vanguard also seemed like 269 00:16:50,160 --> 00:16:54,200 Speaker 1: an accident. It was a function of their contract that 270 00:16:54,320 --> 00:16:58,160 Speaker 1: they previously had with the company they were with Wellington, 271 00:16:58,280 --> 00:17:01,880 Speaker 1: that they ostensibly were trying to it free from the 272 00:17:01,920 --> 00:17:05,120 Speaker 1: idea of a passively managed index was hey, it's unmanaged, 273 00:17:05,560 --> 00:17:11,640 Speaker 1: therefore it doesn't violate our manage no managed funds contract 274 00:17:12,240 --> 00:17:15,800 Speaker 1: and the idea of creating a mutual allowed them to 275 00:17:15,960 --> 00:17:19,040 Speaker 1: escape a fee structure they didn't want to be involved in. Him. 276 00:17:19,080 --> 00:17:23,680 Speaker 1: Am I overstating that? Or is that a fair assessment? No? 277 00:17:23,760 --> 00:17:26,240 Speaker 1: I think so, But I mean so. Jack would often 278 00:17:26,359 --> 00:17:30,199 Speaker 1: afterwards talk about, you know, strategy follow structure. So if 279 00:17:30,240 --> 00:17:33,359 Speaker 1: we start with the structure, the reason why Vanguard is 280 00:17:33,440 --> 00:17:37,720 Speaker 1: mutually owned it's not just because Jack Bogel liked the 281 00:17:37,760 --> 00:17:40,840 Speaker 1: idea of mutualization, which he did, but I doubt he 282 00:17:40,880 --> 00:17:43,760 Speaker 1: would have mutilized if he'd stayed the CEO of Wellington's. 283 00:17:44,320 --> 00:17:46,800 Speaker 1: But the fact is that he merged Wellington with a 284 00:17:46,880 --> 00:17:49,959 Speaker 1: hot shot go go fund manager from Boston in the sixties, 285 00:17:50,359 --> 00:17:52,840 Speaker 1: and when the sixties go go error ended with a bang, 286 00:17:53,560 --> 00:17:56,520 Speaker 1: essentially the other people his partners own more stock than 287 00:17:56,600 --> 00:17:59,520 Speaker 1: he did and they sacked in the CEO. So as 288 00:17:59,560 --> 00:18:01,720 Speaker 1: a hay Mary, he went to the board of the 289 00:18:01,720 --> 00:18:04,639 Speaker 1: Wellington Funds because all mutual funds and need to have 290 00:18:04,680 --> 00:18:07,400 Speaker 1: their own independent boards in theory, at least in the US, 291 00:18:07,440 --> 00:18:10,800 Speaker 1: and trying to argue that they should essentially buy themselves 292 00:18:11,160 --> 00:18:13,600 Speaker 1: out of Wellington's. And this was it was a hail 293 00:18:13,640 --> 00:18:17,480 Speaker 1: Mary and Frankie. The legal representation at the time was 294 00:18:17,560 --> 00:18:20,639 Speaker 1: very clear that the SEC will not like this. Clients 295 00:18:20,640 --> 00:18:24,080 Speaker 1: consue us, Wellington consue us. So as if favor to 296 00:18:24,160 --> 00:18:28,160 Speaker 1: Jack Bogel, the boards of the Wellington Funds, the independent 297 00:18:28,200 --> 00:18:31,240 Speaker 1: boards of the Wellington Funds said that they'd set up 298 00:18:31,280 --> 00:18:35,120 Speaker 1: an administrative company that just did all the clerking jobs, 299 00:18:35,280 --> 00:18:38,760 Speaker 1: all the paperwork for the funds. That would be owned 300 00:18:38,760 --> 00:18:42,160 Speaker 1: by the funds themselves, but the investment management, the distribution, 301 00:18:42,480 --> 00:18:45,680 Speaker 1: the research, the trading, all the sexy part of investment 302 00:18:45,680 --> 00:18:50,560 Speaker 1: management would stay with Wellington. But Jack Bogel basically this 303 00:18:50,960 --> 00:18:53,760 Speaker 1: really you know, first of all, the sacking hurt him, 304 00:18:53,800 --> 00:18:56,760 Speaker 1: and he used this as his platform to essentially get 305 00:18:56,800 --> 00:19:00,200 Speaker 1: revenge on the Boston Partners that sacked him. And like say, 306 00:19:00,240 --> 00:19:04,440 Speaker 1: Index Funds, he later said that he had never even 307 00:19:04,440 --> 00:19:07,240 Speaker 1: heard of this until he read about it in the 308 00:19:07,400 --> 00:19:10,720 Speaker 1: Paul Samuelson article. And I think that is, first of all, 309 00:19:10,800 --> 00:19:16,080 Speaker 1: just actually inaccurate, because he pseudonymously wrote an article attacking 310 00:19:16,080 --> 00:19:18,640 Speaker 1: the idea of Index funds and anonymously, you know, many 311 00:19:18,720 --> 00:19:23,000 Speaker 1: years earlier. But he also saw the potential right and 312 00:19:23,000 --> 00:19:25,320 Speaker 1: he saw that this was unmanaged. It was a gimmick. 313 00:19:25,400 --> 00:19:28,440 Speaker 1: It was essentially a ploy to get out from under 314 00:19:28,480 --> 00:19:31,880 Speaker 1: the thumb of the Boston partners and it worked quite interesting. 315 00:19:32,160 --> 00:19:34,720 Speaker 1: Let's talk a little bit about State Street. They're the 316 00:19:34,760 --> 00:19:38,640 Speaker 1: first ones to market with the spiders. Spy become one 317 00:19:38,680 --> 00:19:43,560 Speaker 1: of the largest CTFs ever. Tell us how that came about. Well, essentially, 318 00:19:43,640 --> 00:19:48,800 Speaker 1: that story starts with Nate Most who was this unusually brilliant, eclectic, 319 00:19:49,359 --> 00:19:54,040 Speaker 1: pretty old by then head of derivative product development at 320 00:19:54,080 --> 00:19:57,760 Speaker 1: the AMEX, the American Stock Exchange, you know, very old, 321 00:19:57,880 --> 00:20:00,760 Speaker 1: came out of the curb side in New York. Uh, 322 00:20:00,840 --> 00:20:03,280 Speaker 1: the kind of found derivatives as a way to kind 323 00:20:03,320 --> 00:20:06,679 Speaker 1: of try to stay relevant in an era where you 324 00:20:06,720 --> 00:20:11,919 Speaker 1: had Nisy years that as a big brother that dominated listings, 325 00:20:11,960 --> 00:20:16,800 Speaker 1: and NADAC was kind of the hot rising exchange. But 326 00:20:16,880 --> 00:20:21,040 Speaker 1: they still they needed to find something. So Nate Mos 327 00:20:21,119 --> 00:20:23,960 Speaker 1: had the brilliant idea together with one of his partners 328 00:20:24,560 --> 00:20:30,040 Speaker 1: called Stephen Bloom, to basically lift tradeable index funds. They 329 00:20:30,119 --> 00:20:33,600 Speaker 1: thought they might go somewhere like Vanguard for example, and 330 00:20:33,760 --> 00:20:37,520 Speaker 1: get Bogel to list index funds on the AMEX so 331 00:20:37,640 --> 00:20:41,000 Speaker 1: people could trade them throughout the day, because then they 332 00:20:41,040 --> 00:20:44,560 Speaker 1: might get more customers and the AMEX will get trading revenues. Now, 333 00:20:44,600 --> 00:20:49,040 Speaker 1: it turns out that Bogel absolutely hated the idea. It 334 00:20:49,119 --> 00:20:51,560 Speaker 1: was just anathema to him, the idea that you trade 335 00:20:52,040 --> 00:20:54,320 Speaker 1: a fund in and out all the time. He wanted 336 00:20:54,359 --> 00:20:57,040 Speaker 1: people to buy a Vanguard five fund and hold it forever. 337 00:20:58,040 --> 00:21:02,439 Speaker 1: So he turned them down and Nate Most went to 338 00:21:02,600 --> 00:21:06,120 Speaker 1: State Streets instead. A State Street had a big institutional 339 00:21:06,119 --> 00:21:08,560 Speaker 1: business in indexing, so they thought, well, yeah, we could 340 00:21:08,600 --> 00:21:12,000 Speaker 1: totally do this. This is probably possible. But it took 341 00:21:12,080 --> 00:21:15,199 Speaker 1: years and years and years, and ironically a group of 342 00:21:15,240 --> 00:21:21,159 Speaker 1: Canadian exchanges managed to essentially copy the plans and they 343 00:21:21,240 --> 00:21:23,760 Speaker 1: got help from the AMEX because the AMEX didn't see 344 00:21:23,800 --> 00:21:27,000 Speaker 1: them as a straight competitor and managed actually to list 345 00:21:27,600 --> 00:21:30,639 Speaker 1: this isn't wide, you know, the first ever ETF is 346 00:21:30,680 --> 00:21:34,640 Speaker 1: actually listed in Canada. They managed to just steal ahead 347 00:21:35,160 --> 00:21:38,480 Speaker 1: of the State Streets and AMEX team because the SEC 348 00:21:38,760 --> 00:21:41,360 Speaker 1: was very, very slow about this very new fangled product 349 00:21:42,240 --> 00:21:44,200 Speaker 1: that had a lot of hair on it essentially. But 350 00:21:44,320 --> 00:21:47,360 Speaker 1: that's how that happened. And it's quite a journey from 351 00:21:47,440 --> 00:21:50,600 Speaker 1: where it wasn't to where it is today, to say 352 00:21:50,640 --> 00:21:53,640 Speaker 1: the least. And it's become you know, a few bibs 353 00:21:53,960 --> 00:21:59,119 Speaker 1: and you know the interesting story. And I recall this 354 00:21:59,240 --> 00:22:02,320 Speaker 1: and I think All Street Journal a couple of years ago, Hey, 355 00:22:02,320 --> 00:22:05,760 Speaker 1: how did State Street end up losing their leads there? 356 00:22:05,840 --> 00:22:09,159 Speaker 1: They're one of the pioneers in the US on both 357 00:22:10,040 --> 00:22:14,080 Speaker 1: passes and ets. How did they get dethroned by Vanguard 358 00:22:14,080 --> 00:22:19,480 Speaker 1: and Black Rock? It's a great question. That actually, look, 359 00:22:19,520 --> 00:22:22,919 Speaker 1: I have an answer in my book, but it is 360 00:22:23,080 --> 00:22:27,680 Speaker 1: an answer. I think sometimes these things happened, but I 361 00:22:27,720 --> 00:22:30,480 Speaker 1: think it came down to basically State Street not realizing 362 00:22:30,560 --> 00:22:33,520 Speaker 1: what it had in its hands. So you have to 363 00:22:33,520 --> 00:22:37,120 Speaker 1: remember that this was primarily in AMEX idea that State 364 00:22:37,200 --> 00:22:40,359 Speaker 1: three did because it worked well with their strategy. But 365 00:22:40,640 --> 00:22:44,040 Speaker 1: index fees on the institutional side were under massive pressure, 366 00:22:44,359 --> 00:22:47,240 Speaker 1: so they just didn't think of indexing as a potential 367 00:22:47,320 --> 00:22:51,080 Speaker 1: cash cow. They didn't see the potential of ets as 368 00:22:51,160 --> 00:22:55,159 Speaker 1: these basically lego like bricks that you can build broad 369 00:22:55,240 --> 00:22:59,080 Speaker 1: portfolios with. So they did it, and they put something 370 00:22:59,119 --> 00:23:02,280 Speaker 1: money into it, they just didn't invest enough, and at 371 00:23:02,280 --> 00:23:06,240 Speaker 1: the beginning, e T S was not a great business. Ironically, 372 00:23:06,480 --> 00:23:09,960 Speaker 1: Barkley's Global Investors did also launched soon afterwards something called 373 00:23:09,960 --> 00:23:13,800 Speaker 1: Webb's World Equity Benchmark Securities, which is kind of a 374 00:23:13,800 --> 00:23:18,520 Speaker 1: copy of of of the spider that am X and 375 00:23:18,560 --> 00:23:20,720 Speaker 1: State Street had done. Webbs and spides I was like 376 00:23:21,160 --> 00:23:24,560 Speaker 1: the intentional gimmick, and they'd also struggled. But what b 377 00:23:24,720 --> 00:23:28,000 Speaker 1: G I later did under you know CEO Patty Donne, 378 00:23:28,040 --> 00:23:31,439 Speaker 1: I think one of the great under estimated CEOs in 379 00:23:31,480 --> 00:23:34,679 Speaker 1: American corporate history and pretty remarkable for being not as 380 00:23:34,680 --> 00:23:36,320 Speaker 1: a woman but also somebody who wrote from to be 381 00:23:36,440 --> 00:23:41,440 Speaker 1: secretary to CEO and chairman. Uh. She, together with a 382 00:23:41,440 --> 00:23:44,560 Speaker 1: guy called the Crane, first realized the potential of this, 383 00:23:45,280 --> 00:23:49,760 Speaker 1: got Barclay's the UK Bank to commit to massive funding, 384 00:23:50,119 --> 00:23:54,400 Speaker 1: and they essentially did what Silicon Valley today call blitz scaling. 385 00:23:54,760 --> 00:23:59,040 Speaker 1: They basically launched tons of ETFs, just chucked ets out 386 00:23:59,040 --> 00:24:02,720 Speaker 1: there and lies, if your first you can win, you 387 00:24:02,800 --> 00:24:04,840 Speaker 1: can become the incumbent. So I think it was a 388 00:24:04,920 --> 00:24:08,680 Speaker 1: mix of State Street kind of doing fine but not 389 00:24:09,280 --> 00:24:13,240 Speaker 1: realizing the importance of what they've invented, and b G 390 00:24:13,359 --> 00:24:18,639 Speaker 1: I eventually realizing it and just chucking resources at it. Vanguard. 391 00:24:18,680 --> 00:24:21,440 Speaker 1: I think it's later done well purely because it's Vanguard 392 00:24:21,440 --> 00:24:24,720 Speaker 1: and they have an enormously positive brand among retail investors. 393 00:24:24,920 --> 00:24:27,960 Speaker 1: So let's stick with b G. I. How did how 394 00:24:28,000 --> 00:24:33,960 Speaker 1: did we go from Barclays too I shares to black Rock? 395 00:24:34,160 --> 00:24:38,320 Speaker 1: Give us that history? Well, it goes back to the 396 00:24:38,600 --> 00:24:42,160 Speaker 1: first index fund communiately for my book narrative of course, 397 00:24:43,040 --> 00:24:47,720 Speaker 1: but wellth Fargo set up a new into unit called 398 00:24:47,760 --> 00:24:51,280 Speaker 1: Wealth Fargo Investment Divided Advisors w f I A to 399 00:24:51,480 --> 00:24:54,600 Speaker 1: house the first index funds that they did. Now, the 400 00:24:54,640 --> 00:24:56,600 Speaker 1: issue was w f I A was that it was 401 00:24:56,640 --> 00:24:59,560 Speaker 1: filled with lots of brilliant academics. I mean, it's one 402 00:24:59,600 --> 00:25:03,600 Speaker 1: point six noble laureates consulted for that unit. It was 403 00:25:03,600 --> 00:25:07,480 Speaker 1: one of the biggest economic think tanks in history. I'd argue, UM, 404 00:25:07,520 --> 00:25:10,040 Speaker 1: but they cost money, and index funds didn't pay a 405 00:25:10,119 --> 00:25:13,320 Speaker 1: lot of money. So w f I A was always 406 00:25:13,359 --> 00:25:16,000 Speaker 1: incredibly brilliant, but it didn't actually turn a profit until 407 00:25:16,040 --> 00:25:20,119 Speaker 1: the eighties, so then it was taken over. Basically almost 408 00:25:20,160 --> 00:25:23,560 Speaker 1: came close to collapsing in a battle between w f 409 00:25:23,640 --> 00:25:28,400 Speaker 1: I A and Wealth Fargo the mothership, but eventually they 410 00:25:28,480 --> 00:25:31,359 Speaker 1: hired a guy called Fred Grower, and he managed to 411 00:25:31,359 --> 00:25:35,080 Speaker 1: turn the ship around just as the U S stock 412 00:25:35,119 --> 00:25:39,000 Speaker 1: market started on the biggest strongest bull run that's ever 413 00:25:39,080 --> 00:25:42,840 Speaker 1: had pretty much, and you know, so there's a bit 414 00:25:42,840 --> 00:25:44,840 Speaker 1: of luck and a bit of skill. But then he 415 00:25:44,960 --> 00:25:49,119 Speaker 1: merged it with a Japanese asset manager, but eventually managed 416 00:25:49,160 --> 00:25:52,440 Speaker 1: to sell the whole thing to Barclay's. The man merge 417 00:25:52,440 --> 00:25:56,959 Speaker 1: it with Barclay's asset management unit UM, but essentially just 418 00:25:57,000 --> 00:26:00,800 Speaker 1: became w f I A. Two point but under the 419 00:26:00,880 --> 00:26:05,080 Speaker 1: name more Barclay's Global Investors. That was where Webb's was 420 00:26:05,119 --> 00:26:08,280 Speaker 1: invented first, and that was a bit of a nothing burger. Frankly, 421 00:26:08,720 --> 00:26:13,280 Speaker 1: Webbs became Ice Shares and then black Rock. I could 422 00:26:13,320 --> 00:26:16,040 Speaker 1: see where the world was going, where the investment world 423 00:26:16,040 --> 00:26:19,600 Speaker 1: is going, quicker than many other people, and when Barclays 424 00:26:19,640 --> 00:26:23,199 Speaker 1: was up the creek without a paddle at all. In 425 00:26:23,240 --> 00:26:27,879 Speaker 1: the financial crisis, Barclay's basically had to sell the family 426 00:26:27,920 --> 00:26:31,240 Speaker 1: silver and black Rock was quickly cheap and they paid 427 00:26:31,560 --> 00:26:34,199 Speaker 1: to pay more. Historically, it looks like it was a 428 00:26:34,240 --> 00:26:37,399 Speaker 1: pretty cheap sale. What do you recall what this was 429 00:26:37,440 --> 00:26:40,439 Speaker 1: sold to black Rock for. Well, the agreed price was 430 00:26:40,520 --> 00:26:42,840 Speaker 1: thirteen and a half billion dollars in cash and equity. 431 00:26:42,960 --> 00:26:45,119 Speaker 1: So by the time the deal closed at the end 432 00:26:45,160 --> 00:26:47,440 Speaker 1: of two thousand and nine, I think it was the 433 00:26:47,760 --> 00:26:49,920 Speaker 1: final tag because black Rocks shares have gone up, was 434 00:26:49,960 --> 00:26:53,840 Speaker 1: around fifty billion. But yes, I mean, by far, probably 435 00:26:54,080 --> 00:26:56,240 Speaker 1: the great I mean, certainly the greatest deal in the 436 00:26:56,280 --> 00:27:00,080 Speaker 1: history of ATM management, and probably the greatest deal in 437 00:27:00,680 --> 00:27:03,959 Speaker 1: the financial industry as a whole, and possibly I mean, 438 00:27:03,960 --> 00:27:06,359 Speaker 1: I'm I'm trying to think of a such a slam 439 00:27:06,480 --> 00:27:11,159 Speaker 1: dunk in hound sight acquisition in the history of M 440 00:27:11,160 --> 00:27:13,199 Speaker 1: and A really obviously the history of M and A 441 00:27:13,359 --> 00:27:17,080 Speaker 1: litted with with car crashes. To put put some numbers 442 00:27:17,119 --> 00:27:20,560 Speaker 1: on it, black Rock now manages a little over a 443 00:27:20,600 --> 00:27:24,159 Speaker 1: little under nine and a half trillion. That's trillion with 444 00:27:24,240 --> 00:27:27,080 Speaker 1: the T like the title of your book. And their 445 00:27:27,119 --> 00:27:31,840 Speaker 1: market cap is just under a hundred forty billion. That 446 00:27:31,840 --> 00:27:36,399 Speaker 1: that fifteen billion dollar acquisition is really, you know, just 447 00:27:36,520 --> 00:27:39,920 Speaker 1: world beating talk talk about r O Y. It's quite amazing. 448 00:27:41,119 --> 00:27:43,440 Speaker 1: It's incredible. I mean it's just I mean you can 449 00:27:43,440 --> 00:27:46,240 Speaker 1: see it on the profits. I mean, black Rock is 450 00:27:46,280 --> 00:27:49,800 Speaker 1: more profitable than Google. I mean, the profit margins in 451 00:27:49,840 --> 00:27:52,119 Speaker 1: as management are actually quite good. Despite me of the 452 00:27:52,160 --> 00:27:55,000 Speaker 1: pressure that the industry is under. The dirty secret is 453 00:27:55,040 --> 00:27:57,640 Speaker 1: that it's actually quite a profitable industry and black Rock 454 00:27:57,840 --> 00:28:00,440 Speaker 1: is best in class and it is large thanks for 455 00:28:00,480 --> 00:28:03,359 Speaker 1: the acquisition or b g I, and it's et f 456 00:28:03,440 --> 00:28:06,840 Speaker 1: unit isshes and the broader indexing universe and a lot 457 00:28:06,880 --> 00:28:10,760 Speaker 1: of the more quantitative investing side that they also inherited 458 00:28:10,800 --> 00:28:13,480 Speaker 1: along with the purchase. So it's been incredible. I mean, 459 00:28:14,119 --> 00:28:17,639 Speaker 1: you know, basically the b g I now is just 460 00:28:17,840 --> 00:28:20,080 Speaker 1: that part. If you split that out, I'd argue that's 461 00:28:20,080 --> 00:28:23,280 Speaker 1: probably worth more than all of Barkeleys today, Barkleys has 462 00:28:23,320 --> 00:28:26,280 Speaker 1: essentially gone nowhere. Black Rock is now bigger than Golden 463 00:28:26,320 --> 00:28:29,720 Speaker 1: Sacks in market cap right, quite quite amazing. We were 464 00:28:29,760 --> 00:28:34,000 Speaker 1: talking a little earlier about how deeply researched the book was. 465 00:28:35,280 --> 00:28:37,560 Speaker 1: How much access did you get Because a lot of 466 00:28:37,600 --> 00:28:40,880 Speaker 1: these figures are still around, They're they're not youngsters anymore, 467 00:28:41,520 --> 00:28:43,880 Speaker 1: um and Jack Boggle passed a few years ago, but 468 00:28:43,920 --> 00:28:46,240 Speaker 1: a lot of the main characters in the book they're 469 00:28:46,280 --> 00:28:50,840 Speaker 1: still all around. Did you get access, uh, to people 470 00:28:50,960 --> 00:28:56,840 Speaker 1: like Bill Sharp and and David Booth and Gene Farmer. Yeah? So, 471 00:28:57,280 --> 00:28:59,160 Speaker 1: I mean my access was great for the most part. 472 00:28:59,200 --> 00:29:02,760 Speaker 1: I mean, I genuinely do think most humans are actually 473 00:29:02,800 --> 00:29:05,560 Speaker 1: quite helpful if you can, you know, make sure that 474 00:29:05,680 --> 00:29:07,520 Speaker 1: you you impress upon them that you're not gonna be 475 00:29:07,520 --> 00:29:10,200 Speaker 1: wasting their time. And some people, like you said, had 476 00:29:10,200 --> 00:29:12,760 Speaker 1: sadly passed away, like Lewis P. Kelly obviously pass away 477 00:29:12,800 --> 00:29:16,760 Speaker 1: almost a century go. Jim Verton at Wealth Fargo was 478 00:29:16,800 --> 00:29:19,400 Speaker 1: an important figure. He passed away just before I started 479 00:29:19,440 --> 00:29:22,400 Speaker 1: reporting it. Bill Faust passed away in the process of 480 00:29:22,400 --> 00:29:24,760 Speaker 1: it ate most passed a few way quite a few 481 00:29:24,800 --> 00:29:28,000 Speaker 1: years ago. And there were some people who won't name 482 00:29:28,080 --> 00:29:31,479 Speaker 1: that just didn't respond to emails or calls or just 483 00:29:32,920 --> 00:29:36,280 Speaker 1: who were the difficult people and getting the book together, 484 00:29:36,320 --> 00:29:41,360 Speaker 1: you don't know they know. I mean they know who 485 00:29:41,360 --> 00:29:43,960 Speaker 1: they are. Let's go that way. But broadly speaking, look, 486 00:29:43,960 --> 00:29:45,960 Speaker 1: I mean people are busy and maybe they're working on 487 00:29:46,000 --> 00:29:47,680 Speaker 1: the Room book project. I don't want to give away 488 00:29:47,760 --> 00:29:50,680 Speaker 1: the crown jewels as it were. Um So there are 489 00:29:50,720 --> 00:29:53,240 Speaker 1: many reasons why people declined to interview. And I have 490 00:29:53,320 --> 00:29:55,480 Speaker 1: to meet like as a journalist, I want everybody to 491 00:29:55,520 --> 00:29:58,040 Speaker 1: talk to me all the time. But I think now 492 00:29:58,400 --> 00:30:01,640 Speaker 1: you have to be understanding that not everybody feels comfortable 493 00:30:01,640 --> 00:30:04,760 Speaker 1: with that. And a lot of people were incredibly generous 494 00:30:04,760 --> 00:30:07,760 Speaker 1: with the time, including Gene Farmer aspect too many times 495 00:30:07,840 --> 00:30:14,560 Speaker 1: mc McCown. David Booth built sharp but is an incredibly kind, generous, interesting, 496 00:30:14,720 --> 00:30:16,840 Speaker 1: genial man. And a lot of these people are in 497 00:30:16,840 --> 00:30:18,960 Speaker 1: the eighties and some of them are in almost in 498 00:30:18,960 --> 00:30:22,240 Speaker 1: the nineties. And I swear if I'm half as sharp 499 00:30:22,320 --> 00:30:24,960 Speaker 1: at half the age, I would be a very lucky man. 500 00:30:25,400 --> 00:30:27,480 Speaker 1: There's something about fine that's an economics that seem to 501 00:30:27,520 --> 00:30:30,080 Speaker 1: keep a lot of people quite young. Well, that's a 502 00:30:30,080 --> 00:30:33,560 Speaker 1: little bit of survivorship bias in the sample set, because 503 00:30:33,600 --> 00:30:37,120 Speaker 1: you're only speaking to people who are alive, literal survivorship bias. 504 00:30:37,520 --> 00:30:41,040 Speaker 1: Tell us about something with without spoiling the ending, tell 505 00:30:41,120 --> 00:30:44,200 Speaker 1: us something from the book that was really surprising, because 506 00:30:44,280 --> 00:30:46,760 Speaker 1: I'm going to share a few things with you that 507 00:30:46,960 --> 00:30:51,000 Speaker 1: I was genuinely surprised about. But what surprised you? And 508 00:30:51,040 --> 00:30:52,800 Speaker 1: I'm looking forward to hearing what you think. I mean, 509 00:30:52,840 --> 00:30:56,080 Speaker 1: I think that that the Bogel issue that we touched upon, 510 00:30:56,800 --> 00:30:59,080 Speaker 1: it was really interesting that here was a far more 511 00:30:59,160 --> 00:31:04,360 Speaker 1: multi facet character. Uh. Then I think people realize and 512 00:31:04,520 --> 00:31:08,760 Speaker 1: I wish I knew all the stuff I know I 513 00:31:08,880 --> 00:31:11,120 Speaker 1: now know and could talk to him about it. Not 514 00:31:11,200 --> 00:31:13,880 Speaker 1: because it's salacious or anything like that, but he's he's 515 00:31:13,920 --> 00:31:16,120 Speaker 1: become even more of a hero in my eyes because 516 00:31:16,120 --> 00:31:20,840 Speaker 1: he is more multifaceted. I think that was really interesting. Uh, 517 00:31:20,840 --> 00:31:23,760 Speaker 1: And probably sadly a lot of people only felt comfortable 518 00:31:23,920 --> 00:31:27,160 Speaker 1: talking about some of this stuff after he passed away 519 00:31:27,160 --> 00:31:31,200 Speaker 1: in twenty nineteen. One thing that didn't surprise me in 520 00:31:31,240 --> 00:31:35,480 Speaker 1: the research, but actually happened almost fortuitously in the middle 521 00:31:35,520 --> 00:31:39,480 Speaker 1: of writing my book, but it was the stress test 522 00:31:39,640 --> 00:31:42,480 Speaker 1: that happened for the E t F ecosystem in March. 523 00:31:43,720 --> 00:31:45,720 Speaker 1: I guess fortunately it is the wrong word, because obviously 524 00:31:45,800 --> 00:31:48,920 Speaker 1: that was a horrific period for the world, and I 525 00:31:49,040 --> 00:31:51,560 Speaker 1: was generally worried that we were going to have a 526 00:31:52,680 --> 00:31:56,120 Speaker 1: obviously we're having a global health crisis and an economic crisis, 527 00:31:56,160 --> 00:31:58,480 Speaker 1: but we were perilously close to having a financial crisis 528 00:31:58,560 --> 00:32:02,360 Speaker 1: on top, and especially bond ets came under a massive pressure, 529 00:32:03,080 --> 00:32:05,400 Speaker 1: and before the fact, I would have predicted that we 530 00:32:05,400 --> 00:32:09,280 Speaker 1: would have had serious breakages. But I was actually positively 531 00:32:09,320 --> 00:32:15,080 Speaker 1: supplirized by the resiliency of bond ets in March. And 532 00:32:15,120 --> 00:32:16,840 Speaker 1: I know a lot of people don't agree with me 533 00:32:16,960 --> 00:32:19,320 Speaker 1: on that, but I think that was one of my 534 00:32:19,360 --> 00:32:24,080 Speaker 1: big takeaways that I've moved from the Quartius skeptic, virgin 535 00:32:24,600 --> 00:32:27,440 Speaker 1: cautious optimists on on E t F and credit ETF 536 00:32:27,560 --> 00:32:35,040 Speaker 1: to being more wholehearted behind that this is actually more 537 00:32:35,040 --> 00:32:38,800 Speaker 1: resilient supple product and people sometimes give it credit for 538 00:32:39,120 --> 00:32:42,240 Speaker 1: So first, you're right, and the proof is in the 539 00:32:42,280 --> 00:32:44,760 Speaker 1: pudding the people. And we're going to talk a little 540 00:32:44,760 --> 00:32:47,520 Speaker 1: bit about some of the criticisms of passive and indexing 541 00:32:47,560 --> 00:32:51,360 Speaker 1: and ETS in a bit. But if ever there was 542 00:32:51,400 --> 00:32:55,960 Speaker 1: an opportunity for for those vehicles to collapse, well, not 543 00:32:56,080 --> 00:32:58,480 Speaker 1: only did they all survive O eight or nine fine 544 00:32:58,600 --> 00:33:01,560 Speaker 1: and the flash crash in on ten and later, but 545 00:33:01,760 --> 00:33:05,480 Speaker 1: they came through. I mean, how many disasters do these 546 00:33:05,520 --> 00:33:09,000 Speaker 1: products have to live through before people will admit, Hey, 547 00:33:09,040 --> 00:33:14,600 Speaker 1: they seem to be robust and resilient. They survived just fine. Yeah. No, 548 00:33:14,760 --> 00:33:18,920 Speaker 1: I I think people look at the Federal Reserves intervention, 549 00:33:19,560 --> 00:33:25,880 Speaker 1: the extraordinarily aggressive intervention, as a bailout of ETS, and 550 00:33:26,560 --> 00:33:30,480 Speaker 1: I definitely think like the FED bailed out markets, and 551 00:33:30,560 --> 00:33:34,520 Speaker 1: they did by ETS. But I am increasingly convinced, having 552 00:33:34,560 --> 00:33:37,160 Speaker 1: talked to people about this and been digging around this 553 00:33:37,240 --> 00:33:40,719 Speaker 1: for a while, that we came far closer to mass 554 00:33:40,760 --> 00:33:45,120 Speaker 1: closure of bond mutual funds traditional bond mutual funds then 555 00:33:45,200 --> 00:33:48,960 Speaker 1: we did serious breakages in the credit et f ecosystem. 556 00:33:49,600 --> 00:33:53,280 Speaker 1: Those structures might not be perfect, and maybe the next 557 00:33:53,320 --> 00:33:56,240 Speaker 1: crisis will reveal some fault line we don't know about, 558 00:33:56,920 --> 00:34:00,320 Speaker 1: but I think that nobody can be honestly looked at 559 00:34:00,600 --> 00:34:04,360 Speaker 1: March and what happened there any people from the Federal 560 00:34:04,400 --> 00:34:06,480 Speaker 1: Reserve to the Bank of Canada and other people looked 561 00:34:06,520 --> 00:34:07,880 Speaker 1: at this and it will come broadly to the same 562 00:34:07,960 --> 00:34:13,400 Speaker 1: conclusion that credit ets were at worst not a contributor 563 00:34:13,440 --> 00:34:17,320 Speaker 1: to the issues, and actually probably in some respect helped 564 00:34:17,440 --> 00:34:21,480 Speaker 1: dampen some of the issues we saw in the financial 565 00:34:21,520 --> 00:34:24,520 Speaker 1: system at the time. Dampener is a really good, good 566 00:34:24,520 --> 00:34:27,319 Speaker 1: word for that. Let's let's stay with the book. There's 567 00:34:27,320 --> 00:34:30,800 Speaker 1: a quote from Paul Samuelson. I really like that your reference. 568 00:34:31,200 --> 00:34:34,400 Speaker 1: He ranks the birth of the vanguard five hundred funds 569 00:34:34,440 --> 00:34:37,880 Speaker 1: alongside things like the invention, the wheel, the alphabets, the 570 00:34:37,880 --> 00:34:42,759 Speaker 1: printing press, wine and cheese. Is he overstating this a bit? 571 00:34:42,920 --> 00:34:46,960 Speaker 1: What that? That's really um? You know, he left out fire. 572 00:34:47,160 --> 00:34:50,279 Speaker 1: But other than that, how is an index funds comparable 573 00:34:50,360 --> 00:34:54,720 Speaker 1: to the wheel and the alphabet? Samuelson, aside from being, 574 00:34:55,239 --> 00:34:57,680 Speaker 1: you know, one of the world's greatest economists, I mean 575 00:34:57,719 --> 00:35:00,880 Speaker 1: his his textbooks are quite literally still of the textbooks 576 00:35:00,880 --> 00:35:05,480 Speaker 1: that most economist read. Um, he was that he would 577 00:35:05,640 --> 00:35:07,040 Speaker 1: He was a bit of a joker as well. He 578 00:35:07,080 --> 00:35:09,479 Speaker 1: liked tweaking people, so I think there's a fair bit 579 00:35:09,760 --> 00:35:15,000 Speaker 1: of over the top wittiness there. But he genuinely did 580 00:35:15,080 --> 00:35:19,960 Speaker 1: believe that this was an incredibly important invention because you 581 00:35:20,000 --> 00:35:23,120 Speaker 1: can imagine, you know, sometimes the gains of this are 582 00:35:23,120 --> 00:35:26,120 Speaker 1: so ephemeral that we we don't really focus on it. 583 00:35:26,360 --> 00:35:28,960 Speaker 1: But the fact is that everybody on the planet pretty 584 00:35:29,040 --> 00:35:33,640 Speaker 1: much who has savings has benefited from the indexing revolution, 585 00:35:33,719 --> 00:35:36,440 Speaker 1: even if they don't invest in index funds, because of 586 00:35:36,520 --> 00:35:40,799 Speaker 1: the price competitive competition that they have brought. Not only 587 00:35:40,840 --> 00:35:43,359 Speaker 1: can you now put money in an index fund that 588 00:35:43,400 --> 00:35:46,200 Speaker 1: you know, I've seen people calculate, have said Americans just 589 00:35:46,239 --> 00:35:49,520 Speaker 1: in the past twenty five years three d and fifty 590 00:35:49,560 --> 00:35:53,760 Speaker 1: billion dollars. They've saved all of us trillions of dollars 591 00:35:53,760 --> 00:35:56,880 Speaker 1: in total, because the average cost of a mutual fund 592 00:35:56,960 --> 00:35:59,400 Speaker 1: or hedge fund even has fallen by a third over 593 00:35:59,400 --> 00:36:02,000 Speaker 1: the past two three, three decades. And maybe that would 594 00:36:02,000 --> 00:36:04,400 Speaker 1: have happened without the invention of the index fund, but 595 00:36:04,600 --> 00:36:07,680 Speaker 1: I don't think so to the same extent. And you know, 596 00:36:07,719 --> 00:36:09,960 Speaker 1: these somethings are going to be in the trillions. So 597 00:36:10,600 --> 00:36:14,080 Speaker 1: in a small way, but an important way, the invention 598 00:36:14,160 --> 00:36:18,360 Speaker 1: of this, how is helping hundreds of millions of people 599 00:36:18,480 --> 00:36:20,920 Speaker 1: have a little bit more for retirement than they normally 600 00:36:20,960 --> 00:36:25,040 Speaker 1: would have. So is it fire or the printing press. No, 601 00:36:25,920 --> 00:36:30,040 Speaker 1: but is it genuinely one of the finest financial innovations 602 00:36:30,080 --> 00:36:32,960 Speaker 1: in history and certainly of the past fifty years, And 603 00:36:33,120 --> 00:36:36,000 Speaker 1: ambiguously I would say yes. You know, you're not going 604 00:36:36,040 --> 00:36:40,520 Speaker 1: to get any disagreement from me about that. UM. In 605 00:36:40,560 --> 00:36:45,720 Speaker 1: the US, passive has been pretty robust. More than half 606 00:36:45,760 --> 00:36:48,040 Speaker 1: of the mutual fund and e t F world is 607 00:36:48,080 --> 00:36:52,920 Speaker 1: now consumed by by passive. It hasn't quite caught on 608 00:36:53,200 --> 00:36:55,759 Speaker 1: as aggressively in the rest of the world, but there 609 00:36:55,800 --> 00:36:58,960 Speaker 1: are signs that's changing. Tell us about this as a 610 00:36:59,800 --> 00:37:03,840 Speaker 1: you know, not necessarily US only phenomena. How quickly is 611 00:37:03,840 --> 00:37:07,520 Speaker 1: the rest of the world catching onto passive as an 612 00:37:07,560 --> 00:37:13,160 Speaker 1: investing strategy. No, it's it's an interesting theme seeing this 613 00:37:13,760 --> 00:37:17,799 Speaker 1: become more globalized. I mean, clearly the the you know, 614 00:37:18,040 --> 00:37:22,680 Speaker 1: the the origin story of of index funds is clearly American, 615 00:37:24,520 --> 00:37:26,680 Speaker 1: even though you know they the origin story of of 616 00:37:26,920 --> 00:37:29,360 Speaker 1: pooled investment trust goes back to the Netherlands and the 617 00:37:29,480 --> 00:37:34,720 Speaker 1: UK and hundreds of years ago. UM. It has caught 618 00:37:34,760 --> 00:37:38,040 Speaker 1: on in certain markets, but it depends a lot. And 619 00:37:38,120 --> 00:37:41,520 Speaker 1: this is somewhat technical and dull, but the distribution models 620 00:37:41,920 --> 00:37:46,600 Speaker 1: take Europe, for example, in Europe. The overwhelming distribution mechanism 621 00:37:46,760 --> 00:37:52,400 Speaker 1: for investment funds is banks. Banks are the sentralled locusts, 622 00:37:52,440 --> 00:37:56,080 Speaker 1: and banks tend to not want to steer people into 623 00:37:56,160 --> 00:37:59,520 Speaker 1: cheap products managed by other people. They tend to steer 624 00:37:59,640 --> 00:38:03,560 Speaker 1: people into products that they manage themselves and have pretty 625 00:38:03,560 --> 00:38:07,480 Speaker 1: empty fees. So you can always see there's not a 626 00:38:07,520 --> 00:38:10,759 Speaker 1: perfect correlation, but pretty close to one between you know, 627 00:38:10,960 --> 00:38:14,400 Speaker 1: how dominant banks are in distribution and the adoption of 628 00:38:14,480 --> 00:38:18,800 Speaker 1: passive So there are some markets where this has gotten 629 00:38:18,840 --> 00:38:21,000 Speaker 1: pretty far, and there are some markets where there's a 630 00:38:21,000 --> 00:38:24,200 Speaker 1: lot of quasi passive. Think Japan for example. There are 631 00:38:24,200 --> 00:38:26,839 Speaker 1: a lot of investors there that might not say that 632 00:38:26,880 --> 00:38:29,960 Speaker 1: they are passive or this is an index fund, but 633 00:38:30,000 --> 00:38:35,640 Speaker 1: they are essentially passive um. But clearly this is something 634 00:38:35,960 --> 00:38:39,120 Speaker 1: that works elsewhere that there are some markets that are 635 00:38:39,200 --> 00:38:42,960 Speaker 1: less efficient. Emerging markets are less efficient than large cap 636 00:38:43,040 --> 00:38:45,960 Speaker 1: us equities, so you can see that active managers do 637 00:38:45,960 --> 00:38:50,080 Speaker 1: do better there on average before and after fees, but 638 00:38:50,760 --> 00:38:54,319 Speaker 1: in the long run they still underperform the index. So 639 00:38:55,239 --> 00:38:58,000 Speaker 1: I think the data is a really hard taskmaster here, 640 00:38:58,520 --> 00:39:02,279 Speaker 1: and as the day it becomes more widely known in 641 00:39:02,480 --> 00:39:06,840 Speaker 1: more markets, whether China or India, or Europe or Norway 642 00:39:06,880 --> 00:39:09,560 Speaker 1: where I'm based. It's just going to grow and grow 643 00:39:09,600 --> 00:39:13,600 Speaker 1: and grow, because I think there's a lot of room 644 00:39:13,800 --> 00:39:18,760 Speaker 1: for money to shift from expensive on average underperforming products 645 00:39:18,800 --> 00:39:23,600 Speaker 1: the cheap passive ones really really quite interesting. Last question 646 00:39:23,640 --> 00:39:27,200 Speaker 1: before I share my surprises from the book with you, 647 00:39:27,800 --> 00:39:29,840 Speaker 1: what sort of pushed back did you? Again? And any 648 00:39:30,520 --> 00:39:33,680 Speaker 1: whole decide? The people who who ghosted you and never 649 00:39:33,719 --> 00:39:38,799 Speaker 1: responds to emails, any of the organizations or individuals push back, Vanguard, 650 00:39:38,880 --> 00:39:42,520 Speaker 1: d F A, Black Rock, anybody say, hey, your conception 651 00:39:42,560 --> 00:39:46,920 Speaker 1: of this is all wrong. No, they they were all helpful, 652 00:39:47,040 --> 00:39:51,240 Speaker 1: but too very varying degrees, and at various times maybe 653 00:39:51,239 --> 00:39:55,239 Speaker 1: one organization will fall on for this is an amazing story. Yes, 654 00:39:55,280 --> 00:39:57,960 Speaker 1: we'd love to help you tell it. And then they 655 00:39:58,000 --> 00:40:02,719 Speaker 1: suddenly ghosted me and refused to from my emails. Um 656 00:40:02,760 --> 00:40:06,960 Speaker 1: and broadly speaking, as you might imagine that the chapters 657 00:40:06,960 --> 00:40:10,839 Speaker 1: that deal with more present day issues were more sensitive 658 00:40:11,000 --> 00:40:14,080 Speaker 1: than the historical ones, even though the historical ones were 659 00:40:14,120 --> 00:40:17,120 Speaker 1: in many ways harder to report because frankly a lot 660 00:40:17,120 --> 00:40:20,600 Speaker 1: of them characters had sadly passed away or memories had 661 00:40:20,640 --> 00:40:23,920 Speaker 1: dimmed sufficiently that it was sometimes hard to piece everything together. 662 00:40:24,560 --> 00:40:26,560 Speaker 1: But broadly speaking, I have to say, you know, whether 663 00:40:26,600 --> 00:40:30,480 Speaker 1: it's a black Rock or Dimensional or Vanguard or State Street, 664 00:40:31,000 --> 00:40:33,920 Speaker 1: you know, people were incredibly helpful. I mean, the journalist 665 00:40:33,960 --> 00:40:37,200 Speaker 1: lives and dies by their sources, and my book would 666 00:40:37,239 --> 00:40:39,560 Speaker 1: be a pile of crap if I hadn't gotten so 667 00:40:39,680 --> 00:40:44,000 Speaker 1: much help from so many individual people, sometimes at these organizations, 668 00:40:44,040 --> 00:40:49,080 Speaker 1: because sometimes the organization itself might be standoffish, but there 669 00:40:49,160 --> 00:40:51,359 Speaker 1: might be other people in there that designed. Actually I'm 670 00:40:51,360 --> 00:40:54,160 Speaker 1: just going to help out anyway, because meantly, most humans 671 00:40:54,200 --> 00:40:58,000 Speaker 1: are actually kind of helpful. So you know, I cannot 672 00:40:58,120 --> 00:41:03,120 Speaker 1: fault anybody really, um everything. I'd love people to have 673 00:41:03,160 --> 00:41:06,319 Speaker 1: opened up their personal email correspondence or letty correspondents going 674 00:41:06,360 --> 00:41:09,960 Speaker 1: back fifty years, but within you know what was realistic. 675 00:41:10,040 --> 00:41:14,080 Speaker 1: I don't have any major complaints. Really interesting, all right, 676 00:41:14,200 --> 00:41:18,160 Speaker 1: So I'm going to share. Look, two things in particular 677 00:41:18,640 --> 00:41:22,120 Speaker 1: that I was genuinely surprised at in the book. And 678 00:41:22,200 --> 00:41:25,759 Speaker 1: I kind of knew around these some of things, but 679 00:41:26,280 --> 00:41:28,480 Speaker 1: I didn't I certainly didn't know all of it. And 680 00:41:28,480 --> 00:41:36,400 Speaker 1: and the first was just how really incidental the index was, 681 00:41:37,239 --> 00:41:40,320 Speaker 1: along with the mutual structure to the rise of Vanguard. 682 00:41:41,400 --> 00:41:44,160 Speaker 1: There's no doubt in my mind Vanguard would have been 683 00:41:44,200 --> 00:41:50,360 Speaker 1: successful regardless, but there's an incredible amount of just good 684 00:41:50,480 --> 00:41:55,560 Speaker 1: fortune that turned Vanguard into a behemoth. Is that a 685 00:41:55,600 --> 00:41:58,880 Speaker 1: fair statement? I think so. I mean, I think maybe 686 00:41:58,920 --> 00:42:01,960 Speaker 1: the secret here is really that in any success story, 687 00:42:02,719 --> 00:42:06,279 Speaker 1: we sometimes over attribute it to the brilliance of the 688 00:42:06,280 --> 00:42:10,400 Speaker 1: people involved, and under a attribute it to just blind 689 00:42:10,480 --> 00:42:13,040 Speaker 1: luck sometimes. I mean, when I think of my life, 690 00:42:13,280 --> 00:42:15,040 Speaker 1: I'm sure you can do the same with yours. And 691 00:42:15,719 --> 00:42:19,719 Speaker 1: we know, you know, luck in serendipity, you can be 692 00:42:20,239 --> 00:42:23,280 Speaker 1: good at taking advantage of that break. And Jack Bogel 693 00:42:23,360 --> 00:42:26,719 Speaker 1: was unambiguously brilliant, and like you say, you know he 694 00:42:26,800 --> 00:42:29,640 Speaker 1: was not going to die of failure almost whatever he did. 695 00:42:30,320 --> 00:42:34,040 Speaker 1: But a lot of it was timing. I mean literally 696 00:42:34,120 --> 00:42:37,239 Speaker 1: just imagined that Jack Bogel, the reason why he ended 697 00:42:37,280 --> 00:42:39,640 Speaker 1: up in investment management was just he happened to be 698 00:42:39,680 --> 00:42:42,840 Speaker 1: at Princeton's Library and reading out the Fortune magazine that 699 00:42:42,960 --> 00:42:46,200 Speaker 1: had an article about this hot new invention called the 700 00:42:46,280 --> 00:42:49,120 Speaker 1: mutual fund, and he thought he was interesting and cool, 701 00:42:49,160 --> 00:42:50,879 Speaker 1: so he wrote his thesis about that, and that got 702 00:42:50,960 --> 00:42:54,200 Speaker 1: him his first job at at Wellington's and then he 703 00:42:54,239 --> 00:42:57,120 Speaker 1: got sacked from Wellington by the people he had merged with. 704 00:42:57,719 --> 00:43:01,120 Speaker 1: Imagine if he hadn't imagined if Wellingtons had decided, no, 705 00:43:01,280 --> 00:43:03,160 Speaker 1: we are not going to merge with anybody who We're 706 00:43:03,200 --> 00:43:05,759 Speaker 1: just going to keep plowing on with our boring conservative 707 00:43:05,760 --> 00:43:09,239 Speaker 1: funds that looked really unsexy in the Go Go nine 708 00:43:09,520 --> 00:43:12,600 Speaker 1: sixties when everybody wanted xerox in IBM that it was 709 00:43:12,640 --> 00:43:16,160 Speaker 1: the third dot com bubble. You know, actually, Wellington's would 710 00:43:16,200 --> 00:43:20,160 Speaker 1: have looked really good when the dot basically the sixties 711 00:43:20,160 --> 00:43:22,919 Speaker 1: bubble bursts in the seventies, because they would have looked 712 00:43:22,920 --> 00:43:26,200 Speaker 1: really steady, and he probably would have retired eventually as 713 00:43:26,200 --> 00:43:31,120 Speaker 1: an immensely successful but largely anonymous CEO of a major 714 00:43:31,200 --> 00:43:34,560 Speaker 1: mutual fund company in America, and nobody would really know 715 00:43:34,760 --> 00:43:39,280 Speaker 1: the name Jack Bogul outside of some corners of finance. 716 00:43:39,920 --> 00:43:43,040 Speaker 1: So his sacking actually ended up being the making of him. 717 00:43:43,080 --> 00:43:45,960 Speaker 1: And then even when like when they basic form bangor 718 00:43:46,040 --> 00:43:50,279 Speaker 1: there's so many englisttle lucky breaks that happened, you know, 719 00:43:50,360 --> 00:43:54,040 Speaker 1: him just reading an article by Paul Samuelson about indexing 720 00:43:54,320 --> 00:43:57,200 Speaker 1: when he was sitting there skewing and angry and wondering 721 00:43:57,239 --> 00:43:59,680 Speaker 1: what he was going to do with this new grand 722 00:43:59,760 --> 00:44:04,799 Speaker 1: the those grandios be named administrative company called Vanguard. I mean, 723 00:44:04,800 --> 00:44:07,160 Speaker 1: it was a company that did paperwork from mutual funds 724 00:44:07,360 --> 00:44:10,080 Speaker 1: called Vanguard. It had to do something sexy, but he 725 00:44:10,160 --> 00:44:12,560 Speaker 1: didn't know what it was until he read Paul Samuelson 726 00:44:12,560 --> 00:44:16,000 Speaker 1: an article saying, Hey, I see lots of really interesting 727 00:44:16,040 --> 00:44:19,520 Speaker 1: pension plans are doing some interesting stuff for and index funds. 728 00:44:19,560 --> 00:44:22,719 Speaker 1: I wish somebody would do this for ordering investors. What 729 00:44:22,800 --> 00:44:25,680 Speaker 1: if you hadn't read that article? So it is incredible 730 00:44:25,719 --> 00:44:27,799 Speaker 1: to think about this and the I love this in 731 00:44:27,880 --> 00:44:31,879 Speaker 1: all history books, all stories about people, really just how 732 00:44:31,960 --> 00:44:35,640 Speaker 1: much serendipity plays a role in how events turn out. 733 00:44:36,440 --> 00:44:39,120 Speaker 1: You notice say that, say the very least, we seem 734 00:44:39,200 --> 00:44:43,640 Speaker 1: to often be one random left instead of a right 735 00:44:44,480 --> 00:44:48,960 Speaker 1: away from the world being very different than it turns out. Uh. 736 00:44:49,120 --> 00:44:52,080 Speaker 1: The second thing I wanted to ask about that I 737 00:44:52,160 --> 00:44:57,120 Speaker 1: was shocked, having interviewed Bogel once and Jack Brennan twice, 738 00:44:57,960 --> 00:45:02,560 Speaker 1: is I had no idea about that fallout. That fallout 739 00:45:02,680 --> 00:45:07,840 Speaker 1: is really something substantial, and you know, obviously neither of 740 00:45:07,880 --> 00:45:14,960 Speaker 1: them advertise it. Brennan still speaks very glowingly about Bogel 741 00:45:14,960 --> 00:45:19,440 Speaker 1: and the opportunity he created, but that that really was 742 00:45:19,520 --> 00:45:24,600 Speaker 1: kind of a surprise, how everybody stopped talking to each other. No, 743 00:45:25,160 --> 00:45:29,319 Speaker 1: it was you know, people can fall out, and good 744 00:45:29,440 --> 00:45:34,160 Speaker 1: friends can fall out and maybe stay enemies or don't 745 00:45:34,160 --> 00:45:36,160 Speaker 1: talk to each other for a long time, but this 746 00:45:36,360 --> 00:45:38,799 Speaker 1: was far beyond that. And I have to admit that 747 00:45:39,120 --> 00:45:41,560 Speaker 1: I think I have the broad contours of what happened, 748 00:45:42,120 --> 00:45:45,600 Speaker 1: but the two main people, Jack Brennan Jack Bogel, have 749 00:45:45,880 --> 00:45:50,880 Speaker 1: never ever talked, not just publicly about this, but frankly 750 00:45:50,920 --> 00:45:52,839 Speaker 1: to even people that know them. I spent a lot 751 00:45:52,880 --> 00:45:54,520 Speaker 1: of time talking to some of the people are very 752 00:45:54,520 --> 00:45:57,040 Speaker 1: close to both men, and none of them said they 753 00:45:57,160 --> 00:46:01,840 Speaker 1: really knew the exact details of this schism. But I 754 00:46:01,880 --> 00:46:04,319 Speaker 1: think it was incredibly painful for both because they were 755 00:46:04,360 --> 00:46:07,200 Speaker 1: so close. I mean, Jack Brendon played the role that 756 00:46:07,440 --> 00:46:10,000 Speaker 1: Bogel had played for Walter Morgan at Wellington before the 757 00:46:10,080 --> 00:46:13,120 Speaker 1: ear Apparent, the boy Wonder, and he was the yeend 758 00:46:13,160 --> 00:46:17,120 Speaker 1: to Bogel's yang. Bogel was all vision and charisma and 759 00:46:17,280 --> 00:46:21,360 Speaker 1: statesman like behavior, and Brennan was probably again one of 760 00:46:21,400 --> 00:46:25,920 Speaker 1: the great underrated CEOs of America, just somebody who everybody 761 00:46:26,000 --> 00:46:29,480 Speaker 1: I talked to said he was a phenomenal manager, that 762 00:46:29,840 --> 00:46:32,600 Speaker 1: Vanguard would not nearly be what it is today if 763 00:46:32,680 --> 00:46:36,560 Speaker 1: he hadn't taken it over at the right time. But yeah, 764 00:46:36,560 --> 00:46:39,080 Speaker 1: they fell out, and you know I have in the book, 765 00:46:39,160 --> 00:46:42,320 Speaker 1: you know, the broad contours. It was Bogel's heart failure 766 00:46:42,440 --> 00:46:45,840 Speaker 1: and he basically couldn't keep working. So he handed the 767 00:46:45,840 --> 00:46:49,279 Speaker 1: reins over to Brendon and then he got a heart 768 00:46:49,280 --> 00:46:52,680 Speaker 1: transplant and made him miraculous recovery, and when he came back, 769 00:46:52,760 --> 00:46:55,200 Speaker 1: essentially thought that he was going to take over the 770 00:46:55,239 --> 00:46:58,560 Speaker 1: company again. And that ended up with a big battle 771 00:46:58,560 --> 00:47:00,920 Speaker 1: with the board, and the board sided with Brennan and 772 00:47:01,280 --> 00:47:03,840 Speaker 1: he was no bringing chicken at that point, right. I 773 00:47:03,840 --> 00:47:08,560 Speaker 1: mean there was a mandatory retirement age coming up regardless, yes, 774 00:47:08,880 --> 00:47:11,680 Speaker 1: and the all the mandatory retirement age that Bogel had 775 00:47:11,719 --> 00:47:16,560 Speaker 1: instituted himself, right, But I think I mean clearly the board, 776 00:47:16,600 --> 00:47:19,960 Speaker 1: and this is Bogel's argument, the board could have overturned 777 00:47:20,000 --> 00:47:22,799 Speaker 1: that if they wanted to. The dirty I mean, it's 778 00:47:22,800 --> 00:47:25,960 Speaker 1: not even does think The obvious secret here that everybody 779 00:47:26,000 --> 00:47:27,799 Speaker 1: knew at the time and all the press knew. You 780 00:47:27,800 --> 00:47:30,239 Speaker 1: can see it in the subtext of the writing was 781 00:47:30,280 --> 00:47:32,719 Speaker 1: that yes, the board could obviously have overturned this, but 782 00:47:32,800 --> 00:47:35,440 Speaker 1: they thought that Brennan was a better CEO for the 783 00:47:35,520 --> 00:47:39,120 Speaker 1: Vanguard of that time than Bogel. And you do a 784 00:47:39,200 --> 00:47:42,960 Speaker 1: nice job in the book explaining that, hey, Brennan could 785 00:47:43,040 --> 00:47:47,640 Speaker 1: not have founded or launched Vanguard. It needed someone who 786 00:47:47,680 --> 00:47:51,280 Speaker 1: was more visionary. You know, the parallels today are Steve 787 00:47:51,400 --> 00:47:55,080 Speaker 1: Jobs as the visionary behind Apple, but Tim Cook is 788 00:47:55,080 --> 00:47:57,200 Speaker 1: the guy who makes the trains run on time, the 789 00:47:57,200 --> 00:48:01,319 Speaker 1: the you know, the operations wizard. That parallel was very 790 00:48:01,400 --> 00:48:06,080 Speaker 1: much there with with Brennan and Bogel, No exactly, And 791 00:48:06,120 --> 00:48:08,399 Speaker 1: I think it's it's something we see again and again 792 00:48:08,440 --> 00:48:11,719 Speaker 1: in corporate history that different types of seers work at 793 00:48:11,760 --> 00:48:14,920 Speaker 1: different points of a company's lifespan. You know, you just 794 00:48:14,960 --> 00:48:17,320 Speaker 1: think of in personal relationships, who you might have dated 795 00:48:17,360 --> 00:48:19,520 Speaker 1: and when you're in your when you're eighteen nineteen is 796 00:48:19,560 --> 00:48:22,800 Speaker 1: not necessary who you maybe should end up married to write, 797 00:48:23,640 --> 00:48:27,840 Speaker 1: And Brennan was exactly the person that Vanguard needed, and 798 00:48:27,880 --> 00:48:30,600 Speaker 1: Frankie had been running the place for quite a few 799 00:48:30,719 --> 00:48:34,239 Speaker 1: years before he formally took over. The tragedy was that 800 00:48:34,280 --> 00:48:37,160 Speaker 1: they never made up. When Bogel did kiss and make 801 00:48:37,239 --> 00:48:42,240 Speaker 1: up with the Boston Partners that had fired him decades earlier. 802 00:48:42,520 --> 00:48:45,960 Speaker 1: He'd read the story about Hamilton and Jefferson and how 803 00:48:46,000 --> 00:48:48,359 Speaker 1: they made up and was inspired and got in touch 804 00:48:48,480 --> 00:48:50,840 Speaker 1: with them and they used to hang out together. But 805 00:48:50,920 --> 00:48:54,120 Speaker 1: he never made up with Brennan. Even on his deathbed 806 00:48:54,200 --> 00:48:56,480 Speaker 1: when people, some of their friends trying to engineer some 807 00:48:56,520 --> 00:49:01,920 Speaker 1: sort of reproach more and you refused. And that's tragic. Yeah, 808 00:49:02,000 --> 00:49:04,560 Speaker 1: that that was the single biggest surprise, uh in the 809 00:49:04,600 --> 00:49:08,040 Speaker 1: book to me. Also, I want to push back on 810 00:49:08,080 --> 00:49:13,880 Speaker 1: some of the criticism of indexing, because let me just 811 00:49:13,920 --> 00:49:17,920 Speaker 1: start off with this Paul Singer quote. We are always 812 00:49:17,960 --> 00:49:22,319 Speaker 1: amazed by decent ideas and insights which are stretched so 813 00:49:22,400 --> 00:49:27,080 Speaker 1: far beyond their original version that they become caricatures of 814 00:49:27,120 --> 00:49:33,279 Speaker 1: themselves and sometimes contrafunctional. So so that's a true statement, 815 00:49:33,920 --> 00:49:37,280 Speaker 1: except I don't see how this applies to either passive 816 00:49:38,200 --> 00:49:43,439 Speaker 1: or indexing. What's the beef with indexing other than it's 817 00:49:43,480 --> 00:49:46,600 Speaker 1: costing Wall Street a lot of fees, it's costing big 818 00:49:46,640 --> 00:49:50,440 Speaker 1: firms um to have to provide more services at a 819 00:49:50,560 --> 00:49:55,560 Speaker 1: lower charge. Other than that, Mrs Lincoln, what's the problem 820 00:49:55,560 --> 00:50:02,040 Speaker 1: with passive? No, it is it's the you know, twenty 821 00:50:02,120 --> 00:50:07,360 Speaker 1: trillion dollar question now probably right, um, So clearly you 822 00:50:07,400 --> 00:50:12,280 Speaker 1: know you cannot entirely disentangle the criticism from the fact 823 00:50:12,320 --> 00:50:16,840 Speaker 1: that this is essentially cheap, simple product being offered in 824 00:50:16,880 --> 00:50:21,400 Speaker 1: an industry that does not like cheap simple products, plexity 825 00:50:21,480 --> 00:50:27,239 Speaker 1: and expense. But I think I think sometimes indexing proponents, 826 00:50:27,239 --> 00:50:31,120 Speaker 1: including men you, right, we sometimes it's too easy to 827 00:50:31,239 --> 00:50:36,120 Speaker 1: dismiss the criticism as pure sour grapes, right. I think 828 00:50:36,160 --> 00:50:39,040 Speaker 1: at some point you need at least try to engage 829 00:50:39,520 --> 00:50:42,120 Speaker 1: on the factual basis. And I think there are some 830 00:50:42,200 --> 00:50:47,440 Speaker 1: areas that I think are essentially total ball, the criticism 831 00:50:47,960 --> 00:50:51,920 Speaker 1: or the total ball. And you don't believe that indexing 832 00:50:52,040 --> 00:50:56,960 Speaker 1: is a communist plot or anti American r No, I 833 00:50:57,000 --> 00:50:58,919 Speaker 1: do not. I think it's very much. You know, it's 834 00:50:58,920 --> 00:51:03,640 Speaker 1: a free market. You know, it's most the perfect embodiment 835 00:51:03,640 --> 00:51:07,719 Speaker 1: of capitalism. But what about the criticism that, hey, all 836 00:51:07,760 --> 00:51:11,400 Speaker 1: these companies know they're all owned by big indexes, so 837 00:51:11,440 --> 00:51:15,320 Speaker 1: they're gonna get together and conspire to fix prices. I 838 00:51:15,320 --> 00:51:18,280 Speaker 1: don't mean the investment companies, but hey, all the banks 839 00:51:18,280 --> 00:51:20,560 Speaker 1: are owned by the same companies, and all the airlines, 840 00:51:20,840 --> 00:51:23,960 Speaker 1: and we're going to see price fixing. Yes, so this 841 00:51:24,040 --> 00:51:28,520 Speaker 1: is the common ownership theory. Um, so it has many 842 00:51:28,560 --> 00:51:30,239 Speaker 1: passes to it. So funny. Mean, I do think this 843 00:51:30,360 --> 00:51:32,880 Speaker 1: is one of the thornia ones. I do not think. 844 00:51:33,280 --> 00:51:36,640 Speaker 1: I am convinced that, you know, these companies, these investment 845 00:51:36,640 --> 00:51:39,759 Speaker 1: companies are not getting together with portfolio companies because they're 846 00:51:39,760 --> 00:51:42,479 Speaker 1: a black rock and Vanguard own yes, a big chunk 847 00:51:42,520 --> 00:51:44,920 Speaker 1: of very major bank in American every major airline, and 848 00:51:44,960 --> 00:51:48,640 Speaker 1: every major hotel group and telling them to essentially fix prices. 849 00:51:49,480 --> 00:51:52,480 Speaker 1: Uh why why wouldn't they do though? Isn't there a 850 00:51:52,520 --> 00:51:56,239 Speaker 1: ton of upside for them in in their struggling businesses? 851 00:51:56,680 --> 00:52:00,800 Speaker 1: Would they want to engage in illegal antitrust behavior because 852 00:52:00,880 --> 00:52:04,040 Speaker 1: they're all doing so poorly? I mean, the theme the 853 00:52:04,040 --> 00:52:07,640 Speaker 1: thesis could be one of the stupidest ideas I've ever 854 00:52:07,680 --> 00:52:11,760 Speaker 1: heard in either of finance or legal that these three giant, 855 00:52:12,000 --> 00:52:16,280 Speaker 1: wildly successful companies who couldn't care less about the cost 856 00:52:16,360 --> 00:52:20,840 Speaker 1: of hotels or airline tickets are somehow can to engage 857 00:52:20,880 --> 00:52:25,359 Speaker 1: in a conspiracy to fix prices. I don't like. I'm 858 00:52:25,400 --> 00:52:29,360 Speaker 1: looking for some rationality there, and it's just talk about 859 00:52:29,400 --> 00:52:32,840 Speaker 1: flinging stuff against the wall to see what sticks well. 860 00:52:32,880 --> 00:52:36,960 Speaker 1: I mean, it's brawling it down. It's about whether incentives matter. 861 00:52:37,760 --> 00:52:40,040 Speaker 1: And I think that we can all agree that incentives 862 00:52:40,040 --> 00:52:42,480 Speaker 1: in some form of fashion do matter in how we 863 00:52:42,560 --> 00:52:47,240 Speaker 1: structure the moderate economy. And I think I completely agree 864 00:52:47,360 --> 00:52:50,719 Speaker 1: that there is no cut how behavior whatsoever going on. 865 00:52:51,000 --> 00:52:54,160 Speaker 1: And I think the the example that the perfect example 866 00:52:54,239 --> 00:52:56,319 Speaker 1: that people have kind of shown in data that kind 867 00:52:56,360 --> 00:53:00,440 Speaker 1: of struggles in the face of common and this common 868 00:53:00,520 --> 00:53:04,120 Speaker 1: sense is airlines. The idea that airlines you could see that, 869 00:53:04,200 --> 00:53:07,320 Speaker 1: you know, whether it's great cross holding between investment managers 870 00:53:07,360 --> 00:53:10,920 Speaker 1: and airlines. They seem to compete less aggressively. The problem is, 871 00:53:10,960 --> 00:53:13,680 Speaker 1: of course, there's hard in industry that's gone more serily 872 00:53:13,800 --> 00:53:18,719 Speaker 1: bankrupt for half a century than airlines. Massive consolidation. What 873 00:53:18,760 --> 00:53:21,840 Speaker 1: are they're like for what are their four major carriers today? 874 00:53:21,840 --> 00:53:26,520 Speaker 1: They used to be fourteen. It's just they they you know, 875 00:53:26,680 --> 00:53:29,120 Speaker 1: that's the exception that proves the rule. They had to 876 00:53:29,239 --> 00:53:33,520 Speaker 1: use airlines, but they ignored technology, they ignored finance, they 877 00:53:33,560 --> 00:53:38,160 Speaker 1: ignored consumers. There's a million other sectors that they had 878 00:53:38,200 --> 00:53:42,719 Speaker 1: to ignore because there's no evidence. So almost randomly, you know, 879 00:53:43,000 --> 00:53:46,240 Speaker 1: airlines have never been a good business, at least dating 880 00:53:46,280 --> 00:53:49,160 Speaker 1: back to kitty hawk, And so think about all the 881 00:53:49,239 --> 00:53:53,359 Speaker 1: airline companies that have gone belly up. It shows you 882 00:53:53,400 --> 00:53:56,520 Speaker 1: if you're gonna use airlines as your example, and you 883 00:53:56,600 --> 00:54:01,680 Speaker 1: can ignore technology or consumer goods or fine, as you've 884 00:54:01,719 --> 00:54:07,479 Speaker 1: already lost, you've admitted your your thesis is intellectually bankrupt. Well, 885 00:54:07,520 --> 00:54:10,000 Speaker 1: I mean, so we need to split out the theory 886 00:54:10,120 --> 00:54:12,480 Speaker 1: from the evidence. And I agree that the reason why 887 00:54:12,480 --> 00:54:15,280 Speaker 1: they use airline is purely that they had very granular 888 00:54:15,400 --> 00:54:19,840 Speaker 1: data on the costs of individual lines and competition between 889 00:54:20,120 --> 00:54:22,319 Speaker 1: hubs and so on. So this is what they had 890 00:54:22,360 --> 00:54:26,120 Speaker 1: good data for. The theory is and again this is 891 00:54:26,160 --> 00:54:28,920 Speaker 1: something that you know I can I am very much 892 00:54:28,960 --> 00:54:31,920 Speaker 1: on the fence on and probably leaning through the all skepticism. 893 00:54:31,920 --> 00:54:34,680 Speaker 1: But the idea that if you are a CEO of 894 00:54:34,719 --> 00:54:39,200 Speaker 1: a company and you know your major shareholders are also 895 00:54:39,560 --> 00:54:43,840 Speaker 1: the major shareholders and all your competitors, does that somehow 896 00:54:43,880 --> 00:54:49,359 Speaker 1: even subconsciously dent your winningness to compete aggressively even by 897 00:54:49,480 --> 00:54:53,560 Speaker 1: a little bit. Now, I think there are all sorts 898 00:54:53,560 --> 00:54:57,399 Speaker 1: of other incentives embedded in a CEO job. I mean, 899 00:54:57,440 --> 00:55:00,560 Speaker 1: just the fact that obviously they comp is usually time 900 00:55:00,600 --> 00:55:04,040 Speaker 1: to share price. So if competition makes sense, then they 901 00:55:04,080 --> 00:55:08,600 Speaker 1: will compete aggressively. But it is within I think theoretical 902 00:55:08,680 --> 00:55:13,560 Speaker 1: possibility that if you are the THEO of a company 903 00:55:13,600 --> 00:55:17,400 Speaker 1: and your major shareholders are all major shareholders in your rivals, 904 00:55:17,640 --> 00:55:21,000 Speaker 1: that you might be slightly on the margin less inclined 905 00:55:21,040 --> 00:55:24,600 Speaker 1: to compete aggressively. That is at least possible. But I 906 00:55:24,960 --> 00:55:28,399 Speaker 1: see these concerns is more a manifestation of this. Why 907 00:55:28,480 --> 00:55:32,480 Speaker 1: the concern that the big three, State three, black Rock, 908 00:55:32,520 --> 00:55:35,920 Speaker 1: and Vanguard, but primarily Vanguard and black Rock are just 909 00:55:36,000 --> 00:55:39,520 Speaker 1: so enormously gigantic now and I'm just going to get 910 00:55:39,520 --> 00:55:42,319 Speaker 1: bigger and bigger. And this was something that bothered even 911 00:55:42,400 --> 00:55:45,960 Speaker 1: Jack Bogel before he passed away. So so to put 912 00:55:46,000 --> 00:55:48,000 Speaker 1: pieces of pushback on this and you could see you 913 00:55:48,000 --> 00:55:51,279 Speaker 1: I've spent some time thinking and writing about this. The 914 00:55:51,320 --> 00:55:55,960 Speaker 1: first is everybody wants to talk about the fund industry, 915 00:55:56,239 --> 00:56:00,080 Speaker 1: but that's a tiny percentage of the overall assets. Have 916 00:56:00,239 --> 00:56:04,000 Speaker 1: more than half fifty something per cent of mutual funds 917 00:56:04,000 --> 00:56:07,919 Speaker 1: and ETFs are passive, not active. But you know, that's 918 00:56:07,960 --> 00:56:12,399 Speaker 1: a twenty trillion dollar industry out of a hundred plus 919 00:56:12,480 --> 00:56:17,239 Speaker 1: trillion dollars. The vast majority of stocks, bonds, and other 920 00:56:17,320 --> 00:56:23,080 Speaker 1: assets are still owned actively outside of funds. So within 921 00:56:23,200 --> 00:56:27,120 Speaker 1: that little group, you're gonna ignore the balance of the 922 00:56:27,200 --> 00:56:30,799 Speaker 1: ownership structure of your that that's what makes this a 923 00:56:30,880 --> 00:56:36,480 Speaker 1: fever dream of of law professors and and not reality. 924 00:56:36,960 --> 00:56:41,600 Speaker 1: I mean, the reality is most equities are held actively, 925 00:56:42,440 --> 00:56:47,840 Speaker 1: majority of funds are passive, but funds are a minority 926 00:56:47,920 --> 00:56:52,839 Speaker 1: of of investing dollars. Tell me where that's wrong. No, No, 927 00:56:52,920 --> 00:56:55,759 Speaker 1: I agree, And like I said, I'm the reason why 928 00:56:55,840 --> 00:56:58,240 Speaker 1: I said I'm still on the fence rather than fully 929 00:56:58,440 --> 00:57:01,400 Speaker 1: kind of shrugging off this there it's not just a 930 00:57:01,440 --> 00:57:05,319 Speaker 1: concern about where we are now, but where we are heading, right, 931 00:57:05,360 --> 00:57:10,720 Speaker 1: I mean, given the economics of indexing, black Rock, State Street, 932 00:57:10,760 --> 00:57:13,960 Speaker 1: and Vanguard are already you know, the biggest and the 933 00:57:14,000 --> 00:57:16,920 Speaker 1: cheapest providers of index funds and in funds in general. 934 00:57:17,400 --> 00:57:19,760 Speaker 1: And this is a an oligopy that benefits us in 935 00:57:19,800 --> 00:57:22,720 Speaker 1: the form of cheaper investments. But they are now account 936 00:57:22,720 --> 00:57:26,480 Speaker 1: for around the quarter of all vote casts on average 937 00:57:26,480 --> 00:57:31,720 Speaker 1: in the sure Yeah, and with the next couple of decades, 938 00:57:32,240 --> 00:57:35,920 Speaker 1: we're going to be colosted given the growth rates. And 939 00:57:35,920 --> 00:57:39,680 Speaker 1: this is something Jack Bogel not exactly you know, an 940 00:57:39,760 --> 00:57:42,680 Speaker 1: enemy of indexing said that this kind of concentration would 941 00:57:42,720 --> 00:57:45,439 Speaker 1: probably not be in the national interest. So I see 942 00:57:45,480 --> 00:57:49,520 Speaker 1: that the common ownership theory is just one part of 943 00:57:49,520 --> 00:57:55,600 Speaker 1: a multiheaded hydra. That is the the gigantism that the 944 00:57:55,600 --> 00:57:58,760 Speaker 1: the inexorable logic of index funds and the economics of 945 00:57:58,800 --> 00:58:02,200 Speaker 1: index funds means that the big will become bigger, and 946 00:58:02,880 --> 00:58:05,360 Speaker 1: at some point we are going to be in a 947 00:58:05,520 --> 00:58:08,920 Speaker 1: world where essentially they control the majority of most major 948 00:58:08,960 --> 00:58:11,920 Speaker 1: companies in America and even in the world. But to 949 00:58:12,480 --> 00:58:15,920 Speaker 1: get there we have to ignore. To get there, we 950 00:58:15,960 --> 00:58:21,720 Speaker 1: have to ignore. The past two years have not been 951 00:58:21,760 --> 00:58:26,360 Speaker 1: about indexing, have not been about passive investment. It's been 952 00:58:26,400 --> 00:58:31,440 Speaker 1: about memestocks and robin hood and actively trading. And by 953 00:58:31,520 --> 00:58:36,640 Speaker 1: this cell that you know, the mind share that active 954 00:58:37,800 --> 00:58:43,000 Speaker 1: um investing and trading has grabbed from passive since the 955 00:58:43,040 --> 00:58:47,800 Speaker 1: financial lockdown has begun, has told you that half the 956 00:58:47,840 --> 00:58:52,480 Speaker 1: world are our closet day traders just waiting for an 957 00:58:52,480 --> 00:58:56,360 Speaker 1: opportunity to come out of there um spidy holes and 958 00:58:56,720 --> 00:59:01,200 Speaker 1: uh start trading. How do you explain the rise of 959 00:59:01,320 --> 00:59:04,840 Speaker 1: everything we've seen over the past two years in the 960 00:59:04,880 --> 00:59:09,640 Speaker 1: face of efficiency and low cost of of the passive 961 00:59:09,680 --> 00:59:15,440 Speaker 1: side of the world. Well, fundamentally, I think hope springs eternal. 962 00:59:15,800 --> 00:59:18,200 Speaker 1: Everybody thinks and wants to try and beat the index. 963 00:59:18,200 --> 00:59:21,160 Speaker 1: Everybody wants to get rich. And we've seen throughout history 964 00:59:21,240 --> 00:59:24,640 Speaker 1: these these manias, sometimes the last for a few weeks 965 00:59:24,640 --> 00:59:27,320 Speaker 1: in the weird esoteric corners of the market. Sometimes they've 966 00:59:27,360 --> 00:59:30,720 Speaker 1: been you know, countrywide or even global, such as the 967 00:59:30,760 --> 00:59:35,560 Speaker 1: dot com bubble famously, and over time they they tend 968 00:59:35,600 --> 00:59:38,360 Speaker 1: to end always the same way, in a massive burst, 969 00:59:38,400 --> 00:59:41,280 Speaker 1: and people get their faces ripped off, and there will 970 00:59:41,320 --> 00:59:43,880 Speaker 1: be congressional hearings and so on. I think this is 971 00:59:43,880 --> 00:59:46,640 Speaker 1: a little bit different in that there are secular changes 972 00:59:47,240 --> 00:59:51,080 Speaker 1: in the financial system, such as free trading, gamified apps, 973 00:59:51,120 --> 00:59:54,240 Speaker 1: social media. That means that this is probably going to 974 00:59:54,320 --> 00:59:56,680 Speaker 1: be a little bit different at some point that things 975 00:59:56,680 --> 00:59:58,800 Speaker 1: will settle down, but it's not going to settle band 976 00:59:58,840 --> 01:00:01,680 Speaker 1: to what we saw before. But even this year, a 977 01:00:01,760 --> 01:00:04,040 Speaker 1: year that has I agree, in the past eighteen months 978 01:00:04,240 --> 01:00:09,160 Speaker 1: characterized and largely by the the rise of retail trading 979 01:00:09,800 --> 01:00:12,320 Speaker 1: and active funds have actually taken in billions of bowls 980 01:00:12,440 --> 01:00:15,479 Speaker 1: this year. It's more it's almost the exception that proves 981 01:00:15,520 --> 01:00:17,400 Speaker 1: the rule that even in a year where this has 982 01:00:17,440 --> 01:00:19,720 Speaker 1: been going on and active has had inflows for the 983 01:00:19,760 --> 01:00:23,920 Speaker 1: first time in over a decade. Essentially, hundreds of billions 984 01:00:23,920 --> 01:00:26,320 Speaker 1: of dollars have gone out every year from active funds, 985 01:00:26,400 --> 01:00:29,360 Speaker 1: year after year after year after year, essentially for fifty 986 01:00:29,400 --> 01:00:32,160 Speaker 1: and sixteen years since the dot com bubble, and this 987 01:00:32,240 --> 01:00:33,760 Speaker 1: year they've got taken in. There were I think a 988 01:00:33,800 --> 01:00:37,160 Speaker 1: hundred fifty billions. Passive is still taken in. I think 989 01:00:37,240 --> 01:00:41,040 Speaker 1: close to five or six hundred billion dollars, And if 990 01:00:41,080 --> 01:00:44,160 Speaker 1: include market gains, we're still saying it's it's gaining market share, 991 01:00:44,240 --> 01:00:49,520 Speaker 1: it's growing, and it's broadening out. Index bond funds, passive 992 01:00:49,560 --> 01:00:53,400 Speaker 1: bond ETFs. They are now growing. So what was primarily 993 01:00:53,520 --> 01:00:57,560 Speaker 1: an equity phenomenon is now gaining groups, setting routs and 994 01:00:57,680 --> 01:01:02,240 Speaker 1: far broader swaths of markets. So definitely this year is 995 01:01:02,280 --> 01:01:04,840 Speaker 1: all about active, but we know that the data will 996 01:01:04,840 --> 01:01:07,960 Speaker 1: show that the majority of active managers at the end 997 01:01:08,000 --> 01:01:11,440 Speaker 1: of one will have underperformed, and over the ten years, 998 01:01:12,040 --> 01:01:15,240 Speaker 1: past ten years, the vast majority of them will underperform 999 01:01:15,320 --> 01:01:17,320 Speaker 1: and the money will keep shifting because a lot of 1000 01:01:17,320 --> 01:01:20,800 Speaker 1: this is an autopilot target date return funds, pension funds, 1001 01:01:20,880 --> 01:01:23,480 Speaker 1: let know the data. They will just put money in 1002 01:01:23,760 --> 01:01:26,400 Speaker 1: cheap index funds and forget about it, essentially and do 1003 01:01:26,520 --> 01:01:29,320 Speaker 1: better than most of the active traders out there, who sadly, 1004 01:01:29,400 --> 01:01:31,160 Speaker 1: I think, you know, at some point some of them 1005 01:01:31,160 --> 01:01:34,320 Speaker 1: will become millionaires, but most of them will end up 1006 01:01:34,360 --> 01:01:36,080 Speaker 1: losing a lot of money and it will be a 1007 01:01:36,160 --> 01:01:40,439 Speaker 1: very sad denial. More. Yeah, farmo is a big deal. 1008 01:01:40,800 --> 01:01:44,160 Speaker 1: And as much as people like saving money and being 1009 01:01:44,800 --> 01:01:49,280 Speaker 1: passive and guaranteeing themselves some beta, you know, the idiot 1010 01:01:49,280 --> 01:01:54,120 Speaker 1: next door buys some hard stock or some crypto coin 1011 01:01:54,160 --> 01:01:56,520 Speaker 1: and makes a ton of money and suddenly everybody thinks 1012 01:01:56,560 --> 01:02:00,520 Speaker 1: their day traders, So let's talk. Let's talk a little 1013 01:02:00,520 --> 01:02:05,440 Speaker 1: bit about um. You mentioned smart data and factor investing 1014 01:02:05,560 --> 01:02:09,240 Speaker 1: seems to have been struggling over the past couple of years. 1015 01:02:09,320 --> 01:02:11,640 Speaker 1: Value oriented funds like d f A you have seen 1016 01:02:11,680 --> 01:02:17,040 Speaker 1: a performed performance lag value has underperformed growth for more 1017 01:02:17,080 --> 01:02:20,320 Speaker 1: than a decade. How do you put that into context? 1018 01:02:20,480 --> 01:02:24,680 Speaker 1: We we thought we saw a factor investing and the 1019 01:02:24,720 --> 01:02:28,800 Speaker 1: farmer French factors as as a sea change. Is this 1020 01:02:28,840 --> 01:02:32,480 Speaker 1: going to turn out to be a temporary phenomena or 1021 01:02:32,600 --> 01:02:38,959 Speaker 1: or or is this the underperformance temporary. Uh, it's it's 1022 01:02:38,960 --> 01:02:40,880 Speaker 1: one of my favorite themes. I mean, apart from some 1023 01:02:41,000 --> 01:02:43,760 Speaker 1: past investing, it's the quant investing is one of my 1024 01:02:44,200 --> 01:02:48,040 Speaker 1: main favorite subjects out there. I think, I mean katy. 1025 01:02:48,160 --> 01:02:52,280 Speaker 1: Factor investing has fallen out of favor primarily because, I mean, 1026 01:02:52,360 --> 01:02:54,840 Speaker 1: some factors have done well. Momentum has done wealth quite 1027 01:02:54,840 --> 01:02:57,880 Speaker 1: a while, but the big mainstream ones like value especially 1028 01:02:57,960 --> 01:03:01,600 Speaker 1: has had a awful run. I've seen studies that show 1029 01:03:01,640 --> 01:03:06,280 Speaker 1: it's done. The worst is basically financial records began essentially 1030 01:03:06,320 --> 01:03:10,640 Speaker 1: like two three hundred years ago UM and most most 1031 01:03:10,680 --> 01:03:13,040 Speaker 1: notably a lot of quant hedge funds. You know, the 1032 01:03:13,080 --> 01:03:17,400 Speaker 1: more sophisticated complex strategies also did suffer a lot in 1033 01:03:19,040 --> 01:03:22,440 Speaker 1: because we entered an entirely newmarket regime and models that 1034 01:03:22,480 --> 01:03:27,680 Speaker 1: were trained on existing financial data essentially, you know, data 1035 01:03:27,760 --> 01:03:33,120 Speaker 1: that that didn't have any pandemics in them um discontackle. 1036 01:03:33,400 --> 01:03:36,960 Speaker 1: So they they fizzled. But I think the broader phenomenon 1037 01:03:37,080 --> 01:03:40,040 Speaker 1: or factor investing in quant investing, certainly it's still alive 1038 01:03:40,080 --> 01:03:43,560 Speaker 1: and well because fundamentally, I do believe the data on 1039 01:03:43,600 --> 01:03:48,360 Speaker 1: these factors is pretty robust. The problem is, I think 1040 01:03:48,720 --> 01:03:51,360 Speaker 1: that when it comes to the factor stuff. I think 1041 01:03:51,400 --> 01:03:54,080 Speaker 1: for a lot of order investors, the discipline needed to 1042 01:03:54,160 --> 01:03:58,080 Speaker 1: hold onto them is so enormous that the vast majority 1043 01:03:58,120 --> 01:04:01,880 Speaker 1: of people should stick to boring play dumb beta, as 1044 01:04:02,160 --> 01:04:06,280 Speaker 1: you know, one might call it, because essentially, yes, over 1045 01:04:06,320 --> 01:04:08,440 Speaker 1: a twenty thirty year period, you might do better in 1046 01:04:08,440 --> 01:04:11,400 Speaker 1: a value fund. But you know, when you've got a 1047 01:04:11,440 --> 01:04:14,760 Speaker 1: ten fifteen year draw down like we've had now the 1048 01:04:15,160 --> 01:04:17,320 Speaker 1: long run, you know, in the long run, we're all dead, right, 1049 01:04:18,280 --> 01:04:20,640 Speaker 1: it just becomes so difficult to hold on. The reason 1050 01:04:20,680 --> 01:04:23,960 Speaker 1: why these factors work is because on the drawdowns to 1051 01:04:24,120 --> 01:04:28,640 Speaker 1: large extent, West Gray famously said even God couldn't stay 1052 01:04:28,640 --> 01:04:33,800 Speaker 1: invested in a deep value fund. No, I think, I think, 1053 01:04:34,160 --> 01:04:36,439 Speaker 1: I think God would have bailed out a few years ago. 1054 01:04:36,880 --> 01:04:39,880 Speaker 1: I think it's only a few very dedicated value people 1055 01:04:40,040 --> 01:04:42,680 Speaker 1: and Cliff Fastness left standing and that in that trade. 1056 01:04:42,960 --> 01:04:45,800 Speaker 1: So good year, now, right? Yeah? No, this year, This 1057 01:04:45,880 --> 01:04:48,840 Speaker 1: year has been good for both both some value players 1058 01:04:48,880 --> 01:04:51,400 Speaker 1: and some of the quant funds. Let's talk about that 1059 01:04:51,480 --> 01:04:55,040 Speaker 1: a second. You you cover quant funds in the f 1060 01:04:55,080 --> 01:04:57,720 Speaker 1: T and it kind of seems like, I don't know, 1061 01:04:57,760 --> 01:05:00,560 Speaker 1: the past eighteen months twenty four months cover Ridge news 1062 01:05:00,560 --> 01:05:05,720 Speaker 1: flow on it has really died down, perhaps following some 1063 01:05:05,800 --> 01:05:09,520 Speaker 1: softer performance of the big quants. What's going on in 1064 01:05:09,520 --> 01:05:14,320 Speaker 1: the world a quant well, I think broadly speaking it 1065 01:05:14,480 --> 01:05:17,080 Speaker 1: because you know I talked about the cultural journalism, right, 1066 01:05:17,120 --> 01:05:20,320 Speaker 1: I mean, we knew is better than old, bad is 1067 01:05:20,360 --> 01:05:23,480 Speaker 1: better than good, and kind of nothing to write home 1068 01:05:23,520 --> 01:05:28,720 Speaker 1: about is nothing to write about, essentially. So when quant 1069 01:05:28,800 --> 01:05:31,600 Speaker 1: was considered hot and sexy and fun and that's what 1070 01:05:31,920 --> 01:05:33,760 Speaker 1: where all the money was going, there was naturally a 1071 01:05:33,800 --> 01:05:36,880 Speaker 1: lot of coverage on that. And when quant funds had 1072 01:05:36,880 --> 01:05:39,840 Speaker 1: a terrible time in twenty a lot of them that famously, 1073 01:05:40,080 --> 01:05:43,440 Speaker 1: even Renaissance, you know that the big daddy of the 1074 01:05:43,480 --> 01:05:46,080 Speaker 1: quant world had a terrible years in many of its 1075 01:05:46,200 --> 01:05:49,520 Speaker 1: public funds. UM people wrote a lot about that, including me. 1076 01:05:49,680 --> 01:05:52,840 Speaker 1: But now it's kind of just generally a story of 1077 01:05:52,920 --> 01:05:57,240 Speaker 1: improving returns. Nothing kind of sensational, nothing that's going to 1078 01:05:57,320 --> 01:05:59,640 Speaker 1: make the front page of the journal, war or the ft, 1079 01:06:00,000 --> 01:06:02,280 Speaker 1: but you know, it's just better across the board a 1080 01:06:02,400 --> 01:06:05,720 Speaker 1: qu are. There's a big factor quant fund is doing 1081 01:06:05,760 --> 01:06:08,880 Speaker 1: better as well. But for the reason why I spent 1082 01:06:08,960 --> 01:06:11,400 Speaker 1: so much time thinking about this and covering about this, 1083 01:06:11,440 --> 01:06:16,080 Speaker 1: it's just fundamentally whether way our investor is going to 1084 01:06:16,080 --> 01:06:20,200 Speaker 1: be using more technology to invest more systematically in the 1085 01:06:20,200 --> 01:06:23,240 Speaker 1: future or less, And I think the direction of travel 1086 01:06:23,400 --> 01:06:27,120 Speaker 1: is just clear. So that's why I spent lots of 1087 01:06:27,160 --> 01:06:29,080 Speaker 1: time on this, because if you want to understand how 1088 01:06:29,120 --> 01:06:32,800 Speaker 1: mark is actually functioned today, let's learn how they are 1089 01:06:32,840 --> 01:06:35,320 Speaker 1: going to function in the decades time. You need to 1090 01:06:35,400 --> 01:06:38,400 Speaker 1: understand the quant ecosystem. So I'm just trying to go 1091 01:06:38,440 --> 01:06:40,200 Speaker 1: where the puck is heading. And I think we are 1092 01:06:40,240 --> 01:06:43,400 Speaker 1: going to see convergence as more and more discretionary people 1093 01:06:44,080 --> 01:06:47,200 Speaker 1: kind of become more quantity and some of the quants 1094 01:06:47,280 --> 01:06:50,120 Speaker 1: even add a bit of a discretionary overlay that this 1095 01:06:50,360 --> 01:06:53,880 Speaker 1: kind of always a little bit blurry line between systematic 1096 01:06:53,960 --> 01:06:56,680 Speaker 1: and discretionary investing is is going to get washed out 1097 01:06:56,680 --> 01:06:58,480 Speaker 1: a little bit, I think in the coming ten years 1098 01:06:58,560 --> 01:07:01,320 Speaker 1: or so. Let's tackle a bit about skating to where 1099 01:07:01,360 --> 01:07:07,240 Speaker 1: the park might be going. You briefly mention um direct indexing. 1100 01:07:07,560 --> 01:07:10,439 Speaker 1: What do you think about this? It's small, but it's 1101 01:07:10,520 --> 01:07:14,640 Speaker 1: rapidly growing and it's a very interesting take on the 1102 01:07:14,720 --> 01:07:19,120 Speaker 1: concept of passive investing. No, there's a fascinating trend and 1103 01:07:19,160 --> 01:07:22,520 Speaker 1: I do actually think it has a great future. People 1104 01:07:22,840 --> 01:07:26,640 Speaker 1: clearly do want customization. I mean, I might make it 1105 01:07:26,720 --> 01:07:28,960 Speaker 1: like it in many areas as well. We've got to 1106 01:07:29,080 --> 01:07:31,600 Speaker 1: use it some many other parts of life. That makes 1107 01:07:31,640 --> 01:07:33,960 Speaker 1: perfect sense that this is coming to indexing as well. 1108 01:07:34,800 --> 01:07:37,600 Speaker 1: But I still think that the vast majority of people 1109 01:07:38,520 --> 01:07:43,280 Speaker 1: still want simplicity and especially in their financial products. So 1110 01:07:43,640 --> 01:07:47,880 Speaker 1: you and I, you know, slightly moved, slightly more interested 1111 01:07:47,880 --> 01:07:50,640 Speaker 1: in these things than the average punch on the street. 1112 01:07:51,000 --> 01:07:53,680 Speaker 1: Might want to fiddle around with a broad let a 1113 01:07:53,680 --> 01:07:56,280 Speaker 1: a Vanguard total stock market fund and take away the 1114 01:07:56,320 --> 01:08:01,240 Speaker 1: companies that might do stuff we find reprehensible. Or maybe 1115 01:08:01,320 --> 01:08:03,680 Speaker 1: American Airlines dumped you from a flight and you feel 1116 01:08:03,800 --> 01:08:06,560 Speaker 1: angry about that. Or you might want to cut out 1117 01:08:06,560 --> 01:08:09,280 Speaker 1: your employer, right because you don't want to have double 1118 01:08:09,320 --> 01:08:14,120 Speaker 1: economic risk or expise working there. Yeah, so that makes 1119 01:08:14,120 --> 01:08:16,479 Speaker 1: perfect sense. But the vast majority of people don't want 1120 01:08:16,479 --> 01:08:19,160 Speaker 1: to fiddle around with this, right, I mean, who likes 1121 01:08:19,160 --> 01:08:23,200 Speaker 1: doing their taxes? Nobody? I mean, so I can see 1122 01:08:23,200 --> 01:08:24,920 Speaker 1: it as a really useful tool for a lot of 1123 01:08:24,920 --> 01:08:27,559 Speaker 1: financial advisors, but most people are still going to be 1124 01:08:27,600 --> 01:08:31,200 Speaker 1: basically better off and prefer buying broad index fund. So 1125 01:08:31,240 --> 01:08:34,920 Speaker 1: I see this it can easily become a trigging stolar thing. 1126 01:08:35,360 --> 01:08:37,479 Speaker 1: But I do not see it as the truth of 1127 01:08:37,600 --> 01:08:40,519 Speaker 1: indexing three point oh as some people see it, nor 1128 01:08:40,600 --> 01:08:45,439 Speaker 1: as a viable, genuine competitor in size and scale to 1129 01:08:46,080 --> 01:08:49,880 Speaker 1: ETF and some traditional index mutual funds. So there's a 1130 01:08:49,960 --> 01:08:53,599 Speaker 1: huge trend. They're definitely going to grow, But right now 1131 01:08:53,640 --> 01:08:57,599 Speaker 1: I feel some of the hype around it is probably 1132 01:08:57,960 --> 01:09:00,760 Speaker 1: people are getting a little bit over their skis. Yeah, 1133 01:09:00,840 --> 01:09:04,040 Speaker 1: I can see that that makes some sense. I'm intrigued 1134 01:09:04,080 --> 01:09:06,800 Speaker 1: by it, but I want to get your take, so 1135 01:09:06,840 --> 01:09:09,519 Speaker 1: I only have you for a fine amount of time. 1136 01:09:09,600 --> 01:09:13,240 Speaker 1: Let's jump to some of our favorite questions that we 1137 01:09:13,280 --> 01:09:16,559 Speaker 1: ask all of our guests, starting with tell us what 1138 01:09:16,600 --> 01:09:21,040 Speaker 1: you're streaming these days? Give us your favorite Netflix, Amazon podcast? 1139 01:09:21,360 --> 01:09:25,280 Speaker 1: What's keeping you entertained during lockdown? Well, I mean, I 1140 01:09:25,400 --> 01:09:28,760 Speaker 1: just had our third child, so I have to meet 1141 01:09:28,880 --> 01:09:32,960 Speaker 1: my sort of entertainment time budget has been a little 1142 01:09:33,000 --> 01:09:37,920 Speaker 1: bit destroyed lately. But during Lockdown, one of my my 1143 01:09:38,000 --> 01:09:40,280 Speaker 1: paying guilty pleasures when I actually did have a little 1144 01:09:40,280 --> 01:09:44,719 Speaker 1: bit of time between work, childcare, and and writing the book, 1145 01:09:45,080 --> 01:09:50,160 Speaker 1: was actually rewatching Buffy, the Vampire Slayer series from my teens. Okay, 1146 01:09:50,439 --> 01:09:52,559 Speaker 1: and I thought it held up really well. It was 1147 01:09:52,640 --> 01:09:56,760 Speaker 1: quite a lot of fun. Um. So yeah, I still 1148 01:09:56,800 --> 01:09:59,840 Speaker 1: recommend that to people. It's still very it was a nostalgic, 1149 01:10:00,000 --> 01:10:03,639 Speaker 1: guilty pleasure. UM. I recently watched Turning Point, the nine 1150 01:10:03,680 --> 01:10:07,040 Speaker 1: and eleven Netflix documentary, which was excellent. I knew a 1151 01:10:07,080 --> 01:10:10,080 Speaker 1: lot of the history of again, but something sometimes putting 1152 01:10:10,120 --> 01:10:12,840 Speaker 1: it all in one place together in a nice bowl 1153 01:10:13,040 --> 01:10:16,880 Speaker 1: just really worked. I thought that series was really good. UM. 1154 01:10:16,920 --> 01:10:19,839 Speaker 1: I watched the low Key Marble series, which was entertaining. 1155 01:10:19,880 --> 01:10:21,280 Speaker 1: I mean, I've got kids, so I had to get 1156 01:10:21,280 --> 01:10:26,120 Speaker 1: Disney plus UM. On podcasts, obviously Masters of Business. I 1157 01:10:26,120 --> 01:10:29,280 Speaker 1: hear great things about it. You've got fantastic guests, especially today. 1158 01:10:30,760 --> 01:10:33,960 Speaker 1: But New Bizarre it's a podcast started by two of 1159 01:10:34,000 --> 01:10:36,760 Speaker 1: my former colleagues at the FT. I've listened a few 1160 01:10:36,760 --> 01:10:39,320 Speaker 1: episodes of that. That sounds really promising. I like a 1161 01:10:39,320 --> 01:10:43,280 Speaker 1: lot of the economic podcasts. I tend to be more 1162 01:10:43,280 --> 01:10:46,360 Speaker 1: oppositistic when it comes to the podcast, So when there 1163 01:10:46,400 --> 01:10:48,519 Speaker 1: is a specific topic or guest that I really want 1164 01:10:48,560 --> 01:10:51,120 Speaker 1: to get into, I don't have it on in the background. 1165 01:10:51,120 --> 01:10:57,840 Speaker 1: It's more for specific reasons. Yeah, and then yes, essentially, yes, 1166 01:10:57,960 --> 01:11:01,400 Speaker 1: I'm constantly entertained by the antics of my children, which 1167 01:11:01,439 --> 01:11:03,920 Speaker 1: never seemed to end that maybe will at some point 1168 01:11:04,000 --> 01:11:07,080 Speaker 1: and obviously start missing it. Then tell us about your mentors. 1169 01:11:07,080 --> 01:11:10,720 Speaker 1: Who are the folks who helped shape your career. I 1170 01:11:10,760 --> 01:11:13,679 Speaker 1: wouldn't mentor is such a big word, and I don't 1171 01:11:13,680 --> 01:11:17,639 Speaker 1: have to downplay their their importance, but maybe, um, who 1172 01:11:17,640 --> 01:11:21,400 Speaker 1: are the influential people who affected you? Yeah, well, let's 1173 01:11:21,400 --> 01:11:25,439 Speaker 1: say three. So Paul McNamara was my my boss at 1174 01:11:25,479 --> 01:11:28,519 Speaker 1: my financial journalism job covering Islamic finance in the Middle East. 1175 01:11:29,360 --> 01:11:31,960 Speaker 1: He was a very acerbic guy and I loved them 1176 01:11:32,000 --> 01:11:33,760 Speaker 1: to bits, and he gave me my first job and 1177 01:11:33,800 --> 01:11:36,439 Speaker 1: I learned a lot from him, mostly just that sense 1178 01:11:36,479 --> 01:11:38,760 Speaker 1: of that actually enjoying the job because this held a 1179 01:11:38,760 --> 01:11:42,200 Speaker 1: lot of fun. When I joined Bloomberg News, I had 1180 01:11:42,200 --> 01:11:44,800 Speaker 1: a guy called Chris Kirkham was my team leader, and 1181 01:11:44,840 --> 01:11:48,120 Speaker 1: he was phenomenal. He was also stardly, even more on 1182 01:11:48,160 --> 01:11:50,400 Speaker 1: the on the gruff and grumpy side of the spectrum, 1183 01:11:50,640 --> 01:11:54,880 Speaker 1: but just a phenomenal editor, a really great guy who 1184 01:11:55,320 --> 01:11:58,479 Speaker 1: you know, Bloomberg can be a little bit tough at times, 1185 01:11:58,520 --> 01:12:01,800 Speaker 1: and he knew the right time to yell at you. 1186 01:12:01,920 --> 01:12:03,559 Speaker 1: And they're the right time to sort of take a 1187 01:12:03,600 --> 01:12:06,599 Speaker 1: metaphorical armor on your shoulder. I remember especially one time 1188 01:12:06,640 --> 01:12:10,120 Speaker 1: I made a genuine screw up, like a huge mistake 1189 01:12:10,800 --> 01:12:12,920 Speaker 1: and it was and he didn't yell and me. He said, look, 1190 01:12:12,960 --> 01:12:14,760 Speaker 1: I think you know you made a mistake, so I'm 1191 01:12:14,760 --> 01:12:16,400 Speaker 1: not going to say anything more. Ground have a drink 1192 01:12:16,439 --> 01:12:19,200 Speaker 1: and expense it and we'll speak tomorrow. And I really 1193 01:12:19,240 --> 01:12:23,040 Speaker 1: appreciated that. And at the FT, my first editor, the 1194 01:12:23,080 --> 01:12:25,160 Speaker 1: guy that had to have beat my copy into FT 1195 01:12:25,280 --> 01:12:29,240 Speaker 1: shape was a guy called James Drummond, again very much 1196 01:12:29,280 --> 01:12:32,080 Speaker 1: on the on the grumpy side of the spectrum, but 1197 01:12:32,200 --> 01:12:34,599 Speaker 1: he was great. And I've learned from so many people 1198 01:12:35,240 --> 01:12:40,320 Speaker 1: and John authors, Jillian Te, James Macintosh, through phenomenal colleagues too, 1199 01:12:40,320 --> 01:12:42,920 Speaker 1: of which sadly are with the FT anymore. You know, 1200 01:12:42,960 --> 01:12:46,080 Speaker 1: they've gone to the enemies at Boomberg and the journal 1201 01:12:46,680 --> 01:12:49,400 Speaker 1: Um and just so many people outwhere in the industry, 1202 01:12:49,479 --> 01:12:52,080 Speaker 1: and it is really areas where you can just learn 1203 01:12:52,160 --> 01:12:54,960 Speaker 1: so much from people like Jason's I got the journal right, 1204 01:12:55,000 --> 01:12:58,679 Speaker 1: I mean, a phenomenal journalist still that just churns out 1205 01:12:58,760 --> 01:13:01,680 Speaker 1: stuff that every time I say, I wish I had 1206 01:13:01,680 --> 01:13:04,400 Speaker 1: written that, so I think that's that's my mentors are 1207 01:13:04,400 --> 01:13:06,800 Speaker 1: all the people I read and love their work. Essentially. 1208 01:13:07,040 --> 01:13:10,479 Speaker 1: That's the key line is when when you see something 1209 01:13:10,520 --> 01:13:13,559 Speaker 1: you say, damn, I wish I wrote that. That's how 1210 01:13:13,600 --> 01:13:17,400 Speaker 1: you know someone's doing really, really good work. Um, let's 1211 01:13:17,439 --> 01:13:21,280 Speaker 1: talk about everybody's favorite question reading. What are some of 1212 01:13:21,320 --> 01:13:25,920 Speaker 1: your favorite books and what are you reading recently? Well, 1213 01:13:25,920 --> 01:13:28,600 Speaker 1: I've got a backlog because of the work related to 1214 01:13:28,680 --> 01:13:32,080 Speaker 1: my book. Given all the work in that, that that was 1215 01:13:32,200 --> 01:13:34,080 Speaker 1: the one thing that just had to end, like any 1216 01:13:34,080 --> 01:13:36,439 Speaker 1: sort of pleasure reading, But I picked up again The 1217 01:13:36,439 --> 01:13:40,439 Speaker 1: Emperor of All Maladies, book on the history of cancer, 1218 01:13:40,560 --> 01:13:42,920 Speaker 1: came out over a decade ago. My wife had already 1219 01:13:43,000 --> 01:13:45,840 Speaker 1: read it, but I've wanted to read it for a 1220 01:13:45,840 --> 01:13:48,400 Speaker 1: long time, so I finally got around to us reading that. 1221 01:13:48,520 --> 01:13:51,439 Speaker 1: I'm almost done. So I've also started reading The World 1222 01:13:51,439 --> 01:13:54,479 Speaker 1: for Sale, by two former colleagues, history of a busy 1223 01:13:54,479 --> 01:14:00,280 Speaker 1: commodity trading. It's absolutely fascinating. I'm very angry at Jack 1224 01:14:00,320 --> 01:14:02,600 Speaker 1: Farcie and having a blast for leaving the Ft and 1225 01:14:02,680 --> 01:14:08,120 Speaker 1: joining the evil Bloomberg death Star, but it's a phenomenal books. 1226 01:14:08,160 --> 01:14:12,760 Speaker 1: I'm enjoying that. There are many fifty in really really 1227 01:14:12,880 --> 01:14:15,960 Speaker 1: quite interesting. What sort of advice would you have for 1228 01:14:16,000 --> 01:14:20,240 Speaker 1: a recent college grad who was interested in a career 1229 01:14:21,120 --> 01:14:27,120 Speaker 1: uh in financial journalism? Who financial journalism is hard? I mean, 1230 01:14:28,680 --> 01:14:33,479 Speaker 1: read a lot, a lot, and maybe develop a niche 1231 01:14:33,840 --> 01:14:38,599 Speaker 1: that that you know really well, because that can help 1232 01:14:38,600 --> 01:14:42,280 Speaker 1: get you your first job. Uh. And you know this 1233 01:14:42,360 --> 01:14:44,840 Speaker 1: is advice that lots of trolls give all journalists on 1234 01:14:44,880 --> 01:14:48,080 Speaker 1: the internet. But you know, learning to code or at 1235 01:14:48,120 --> 01:14:52,000 Speaker 1: least understanding some of those fives is incredibly helpful. The 1236 01:14:52,080 --> 01:14:57,680 Speaker 1: days when journalism used to hoover up so humanities graduates 1237 01:14:59,600 --> 01:15:02,479 Speaker 1: I think are over. I think the value of a 1238 01:15:02,600 --> 01:15:07,360 Speaker 1: journalism degree is primarily in the piece of paper saying 1239 01:15:07,400 --> 01:15:09,920 Speaker 1: that you are a journalism graduate, but in practice it 1240 01:15:10,040 --> 01:15:14,360 Speaker 1: is pretty minimal compared to the practical experience. I'd rather 1241 01:15:14,439 --> 01:15:18,559 Speaker 1: have somebody who, let's say, studied finance, took an internship 1242 01:15:18,560 --> 01:15:21,280 Speaker 1: at a bank or an investment fund, absolutely hated it, 1243 01:15:22,000 --> 01:15:25,280 Speaker 1: and try to get an internship at the FT or 1244 01:15:25,280 --> 01:15:28,759 Speaker 1: Bloomberg or the journal I think that's far better than having, 1245 01:15:28,800 --> 01:15:32,320 Speaker 1: you know, studied as I did. Sadly journalism and history 1246 01:15:32,320 --> 01:15:34,760 Speaker 1: and the international relations. It's worked out for me, but 1247 01:15:35,240 --> 01:15:38,519 Speaker 1: it's going to become progressively harder. I think for the 1248 01:15:38,560 --> 01:15:41,600 Speaker 1: next generations of journalists, and I would I mean, this 1249 01:15:41,720 --> 01:15:45,400 Speaker 1: is also well trodden ground, but we desperately need more 1250 01:15:45,400 --> 01:15:48,920 Speaker 1: diversity in journalism. So I joke a lot that I'm 1251 01:15:49,000 --> 01:15:52,439 Speaker 1: the Norwegian diversity candidate at the FT. We don't. We 1252 01:15:52,479 --> 01:15:57,040 Speaker 1: only have one other journal and Norwegian journalists, but um, 1253 01:15:57,360 --> 01:16:01,600 Speaker 1: we need more people from all walks of life applying 1254 01:16:01,800 --> 01:16:05,360 Speaker 1: and thinking about careersing financial journalism. So if anybody's listening 1255 01:16:05,360 --> 01:16:09,320 Speaker 1: to this and it's mildly curious, then drop me a line. 1256 01:16:09,400 --> 01:16:12,560 Speaker 1: I will jump on the phone our slide with anybody, 1257 01:16:13,200 --> 01:16:16,080 Speaker 1: because that's something I care quite a lot about. And 1258 01:16:16,160 --> 01:16:19,080 Speaker 1: our final question, what do you know about the world 1259 01:16:19,200 --> 01:16:26,519 Speaker 1: of investing, finance, journalism, indexing, quantitative investing today that you 1260 01:16:26,680 --> 01:16:29,759 Speaker 1: wish you knew when you were first getting started twenty 1261 01:16:29,840 --> 01:16:33,719 Speaker 1: or so years ago. Mm hmm. Well, aside from maybe 1262 01:16:33,760 --> 01:16:35,800 Speaker 1: if I had a time machine I traveled back and 1263 01:16:35,800 --> 01:16:39,280 Speaker 1: tell myself to buy long dated out of money, Apple calls, well, 1264 01:16:39,320 --> 01:16:42,200 Speaker 1: that's a cheap. This isn't a This is less a 1265 01:16:42,240 --> 01:16:46,920 Speaker 1: time travel question and more a process question. What what 1266 01:16:46,920 --> 01:16:51,439 Speaker 1: what have you incorporated into your process now that would 1267 01:16:51,439 --> 01:16:55,280 Speaker 1: have been helpful to do, you know, years ago. Uh, 1268 01:16:57,000 --> 01:16:58,600 Speaker 1: there are certain things I've always been good at, like 1269 01:16:58,640 --> 01:17:02,200 Speaker 1: taking notes, keeping notes, writing stuff down. There's always been 1270 01:17:02,240 --> 01:17:05,280 Speaker 1: a fairly handy mnemonic tool for me. It helps me 1271 01:17:05,360 --> 01:17:08,040 Speaker 1: remember things that once I've written something down, I remember 1272 01:17:08,040 --> 01:17:10,280 Speaker 1: it pretty well. And I see quite a lot of 1273 01:17:10,280 --> 01:17:12,800 Speaker 1: people that aren't good at writing stuff down. And if 1274 01:17:12,800 --> 01:17:15,320 Speaker 1: it works electronic, no otherwise do that. But that's not 1275 01:17:15,320 --> 01:17:18,280 Speaker 1: the advice I give to myself. I'd say, and this 1276 01:17:18,360 --> 01:17:24,000 Speaker 1: is very sad and tragic, but very cynical and useful, 1277 01:17:24,720 --> 01:17:27,960 Speaker 1: which somebody told me this, um, and it worked in 1278 01:17:27,960 --> 01:17:33,360 Speaker 1: many professions. But every job is sales. Yeah, it's it's 1279 01:17:33,400 --> 01:17:36,400 Speaker 1: the dirty truth that people don't want to always say. 1280 01:17:36,439 --> 01:17:39,479 Speaker 1: But every job in sales is yet sales. And when 1281 01:17:39,479 --> 01:17:42,760 Speaker 1: you're young, everybody has this realization. Some people realize it 1282 01:17:42,800 --> 01:17:45,000 Speaker 1: in the mid twenties, some people in their thirties, maybe 1283 01:17:45,040 --> 01:17:47,280 Speaker 1: some people later. But you always think that, you know, 1284 01:17:47,400 --> 01:17:49,960 Speaker 1: good work will always get recognized, and it can. Again, 1285 01:17:50,000 --> 01:17:52,200 Speaker 1: you can be lucky or you can be unlucky. But 1286 01:17:52,280 --> 01:17:55,439 Speaker 1: every job is sales. Um and that is certainly not 1287 01:17:55,520 --> 01:17:59,960 Speaker 1: something I appreciate for a long time. Um, And yeah, 1288 01:18:00,280 --> 01:18:04,559 Speaker 1: it's It's not the fun, sexy, inspiring piece of advice, 1289 01:18:04,600 --> 01:18:07,840 Speaker 1: but it's probably something that more people could do with Harry. 1290 01:18:08,160 --> 01:18:11,800 Speaker 1: Thanks Robin for being so generous with your time. We 1291 01:18:11,880 --> 01:18:15,600 Speaker 1: have been speaking with Robin Wigglesworth. He is the financial 1292 01:18:15,680 --> 01:18:19,479 Speaker 1: correspondent for The Financial Times and author of Trillions, a 1293 01:18:19,520 --> 01:18:23,479 Speaker 1: new book on indexing and passive investing. If you enjoy 1294 01:18:23,600 --> 01:18:26,160 Speaker 1: this conversation, well be sure and check out any of 1295 01:18:26,200 --> 01:18:30,000 Speaker 1: the nearly four hundred prior discussions we've had over the 1296 01:18:30,040 --> 01:18:34,400 Speaker 1: past is it seven years? Yes? Since you can find 1297 01:18:34,439 --> 01:18:40,240 Speaker 1: that at Spotify, iTunes, wherever you get your podcasts. We 1298 01:18:40,320 --> 01:18:43,559 Speaker 1: love your comments, feedback and suggestions right to us at 1299 01:18:43,960 --> 01:18:47,360 Speaker 1: m IB podcast at Bloomberg dot net. Sign up for 1300 01:18:47,439 --> 01:18:50,320 Speaker 1: my daily reads at Rit Halts dot com. Check out 1301 01:18:50,320 --> 01:18:54,479 Speaker 1: my weekly column at Bloomberg dot com slash Opinion. Follow 1302 01:18:54,520 --> 01:18:57,639 Speaker 1: me on Twitter at Rit Halts. I would be remiss 1303 01:18:57,640 --> 01:18:59,839 Speaker 1: if I did not thank the craft team that helps 1304 01:19:00,040 --> 01:19:04,559 Speaker 1: with these conversations together each week. My director of research 1305 01:19:04,680 --> 01:19:09,280 Speaker 1: is Michael Batnick, My producer is Harris Wald. My project 1306 01:19:09,360 --> 01:19:13,599 Speaker 1: manager is a tick of Alban I'm Barriers Hubens in 1307 01:19:13,600 --> 01:19:16,439 Speaker 1: into Master's Business on Bloomberg Radio