WEBVTT -  Martin Nolan 032723

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<v Speaker 1>Carol Master along with Jess met and live here on

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<v Speaker 1>Bloomberg Business Week. Well, it's an iconic brand, one of

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<v Speaker 1>the biggest global tech companies, and now owning a piece

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<v Speaker 1>of Apple's history. It's possible. Martin Nolan is executive director

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<v Speaker 1>and chief financial officer Julian's Auction. He is here to

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<v Speaker 1>tell us about what they are calling the world's largest

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<v Speaker 1>collection of Apple computers and devices. Martin joining us on

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<v Speaker 1>Zoom from Julian's gallery in Beverly Hills. And for those

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<v Speaker 1>of you who are watching VIA's YouTube and zoom, you

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<v Speaker 1>can see some of the items up for auction. Julian.

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<v Speaker 1>First of all, welcome back. How are you very good?

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<v Speaker 1>Good to be back. You know you've had me on

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<v Speaker 1>this show quite a few times talking about high end

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<v Speaker 1>items like Kurt Cobain's guitar that sold for six million,

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<v Speaker 1>or Martin Monroe's stress four point eight million, one million,

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<v Speaker 1>Michael Jackson's jacket one point eight million. And now I'm

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<v Speaker 1>surrounded by all this stuff, this computer stuff. It's fun. Well,

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<v Speaker 1>tell us how it came to be. Where did you

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<v Speaker 1>get all this stuff? Yeah? So interesting. Last November we

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<v Speaker 1>were at the hard Rock Cafe. We sold a pair

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<v Speaker 1>of Birkenstock sandals, grungy, beat up, well worn sandals by

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<v Speaker 1>Steve Jobs. We sold up for two hundred and eighteen

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<v Speaker 1>thousand dollars. Incredible, and that just makes to how collectible

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<v Speaker 1>Steve Jobs is. And he's now like considered a rock

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<v Speaker 1>star because of the world he created for us all

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<v Speaker 1>changed how we live and work and play today. And

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<v Speaker 1>then after that auction, we were contacted by this lady

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<v Speaker 1>whose husband had been an avid collector of Macintosh mac

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<v Speaker 1>computer since the very beginning, going back to Commodore computers

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<v Speaker 1>in nineteen seventy seven right up to today. Sadly he

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<v Speaker 1>passed away. She supported his passion of collecting, but she

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<v Speaker 1>didn't celebrate or enjoy that passion herself. So after he passed,

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<v Speaker 1>she contacted us and as they we would sell the collection.

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<v Speaker 1>Five hundred and thirty lots going on the auction block

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<v Speaker 1>this Thursday at ten am here on the West Coast

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<v Speaker 1>Julian's Auctions in Beverly Hills or Julianslive dot com. So

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<v Speaker 1>it'll be really interesting to see how this auction goes.

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<v Speaker 1>I'm curious how much demand are you expecting to be there? Yeah,

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<v Speaker 1>so this is interesting. You know, we're in the world

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<v Speaker 1>of collectibles and we sell rock and roll and Hollywood

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<v Speaker 1>memorabilia and sports memorabilia certainly, and also art. In fact,

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<v Speaker 1>we have a street art auction on Wednesday selling including

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<v Speaker 1>an original bank see. So we've decided that we've paired

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<v Speaker 1>this auction next day to the street art auction with

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<v Speaker 1>all this text stuff because we filed. There's a lot

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<v Speaker 1>of crossover between the banks see, the street art buyers,

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<v Speaker 1>and tech, the technology stuff that we have here. Of course,

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<v Speaker 1>you look back at sneakers, you know, a few years

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<v Speaker 1>ago we thought, wow, why are people sneakers? And now

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<v Speaker 1>it certainly it's a red hot market. The same with

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<v Speaker 1>the luxury brands like handbags and purses, highly sought after.

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<v Speaker 1>So we think we're sort of getting in on the

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<v Speaker 1>ground floor here with technology. Five hundred and thirty lots

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<v Speaker 1>and most of the items here are priced at one

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<v Speaker 1>hundred to two hundred dollars, so we're pricing it to sell.

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<v Speaker 1>I'm going to see what is the interest. And I

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<v Speaker 1>think people are coming here. They're curious, they're amused, they're

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<v Speaker 1>entertained because they remember their working career, working starting off

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<v Speaker 1>with the Lisa one Lisa two back in nineteen eighty four, Martin,

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<v Speaker 1>right up to the iPhone we have today. Martin, let

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<v Speaker 1>me jump in, because so let's go through some of

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<v Speaker 1>the items in terms of what will be actually up

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<v Speaker 1>for sale. You started to mention the Lisa two, which

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<v Speaker 1>it was a computer that Steve Jobs had created, right

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<v Speaker 1>named it's also the name of his daughter, so there's

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<v Speaker 1>special significance there. But and again for those who are

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<v Speaker 1>watching on YouTube and zoom can actually see some of

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<v Speaker 1>the stuff that Martin's going to hold up. But walk

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<v Speaker 1>us through some of them in and what you expected

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<v Speaker 1>to go for? And I know there's like the price

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<v Speaker 1>that you guys put on, but what you realistically think

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<v Speaker 1>it might go for. Yeah, well of course, because there's

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<v Speaker 1>no real comparables, I meaning this collection like this hasn't

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<v Speaker 1>come to auction before, so we're just pricing it based

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<v Speaker 1>on the intrinsic value. The auction will determine what is

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<v Speaker 1>the true value, what is the collector value, what is

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<v Speaker 1>the investor value, what is the nostalgia sentiment value? And

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<v Speaker 1>that will all be determined that the auction here on Thursday,

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<v Speaker 1>But like to come into our gallery here in Beverly

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<v Speaker 1>hills and walk through the aisles of our gallery and

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<v Speaker 1>see all the amazing the evolution of the computers like

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<v Speaker 1>the Lisa. I mean again, fantastic was a ground breaking

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<v Speaker 1>technology at the time everyone went down and had to

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<v Speaker 1>get one. It was a Lenwoody's office desk, if you will.

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<v Speaker 1>And then we've evolved from their right up to how

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<v Speaker 1>we work, play and live today with the iPhone. It's

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<v Speaker 1>all here on the all thanks to Steve Jobs. But

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<v Speaker 1>I'm holding up like what people don't even realize is

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<v Speaker 1>a disk drive a floppy disk. You would change the

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<v Speaker 1>disc you would put in you realize there's a whole

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<v Speaker 1>generation who's looking at it, or like, what is a

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<v Speaker 1>floppy disk? But go ahead here. If all the information

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<v Speaker 1>would go on a disc, you would take that out,

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<v Speaker 1>you would write on us what was stores in the disc.

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<v Speaker 1>You would go to that disc. You would use it

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<v Speaker 1>then for when you went back to that particular project.

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<v Speaker 1>You're put in the new disc. It starts a new project.

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<v Speaker 1>Whatever was photos, your work file, your personal file, your

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<v Speaker 1>back whatever details you would have on it would be

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<v Speaker 1>on here right now. It's all up there in the

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<v Speaker 1>cloudy Martin, Who are you specifically expecting to make bids here. Yeah,

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<v Speaker 1>so you're going to have a range of people. You're

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<v Speaker 1>going to have museums that are sort of curious about this.

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<v Speaker 1>I want to preserve and show how we evolved with

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<v Speaker 1>the technology that we live and work with today. You

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<v Speaker 1>have big geeks, the techies that have already started collecting

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<v Speaker 1>some of these items but are missing particular computers an

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<v Speaker 1>era of our generation of computers like the IRONAC or

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<v Speaker 1>the clam whatever, and so they'll be looking to add

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<v Speaker 1>to their existing collections, right. And we'll have people who

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<v Speaker 1>see this as, oh, this might be an up and

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<v Speaker 1>coming thing like we saw with sneakers, and they'll want

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<v Speaker 1>to grab items that are going relatively inexpensively. And they

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<v Speaker 1>said most of the items are priced one hundred to

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<v Speaker 1>two hundred dollars, and so they're ginning the ground floor

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<v Speaker 1>and in years to come they'll continue to appreciate the value.

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<v Speaker 1>They've been very well, Martin, let me just jump in

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<v Speaker 1>because the original boxes, etc. Martin, we're running out of time,

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<v Speaker 1>just twenty seconds left. Has an Apple actually reached out

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<v Speaker 1>to you guys to maybe acquire something, and you gotta

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<v Speaker 1>be quick. They are certainly on the radar and they

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<v Speaker 1>certainly know about this auction, so again, we'll be really

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<v Speaker 1>interesting to see if they participate. But again, a collection

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<v Speaker 1>like this is so unique, Apples probably the only one

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<v Speaker 1>that has something similar. So yeah, the auction is going

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<v Speaker 1>to be fun. All right, Well, look forward to hearing

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<v Speaker 1>about it afterwards. Martin Nolan, Executive director, chief financial Officer

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<v Speaker 1>Julian's Auctions, joining us via zoom from Julian's gallery in

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<v Speaker 1>Beverly Hills, California. As we said, the Apples and auction

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<v Speaker 1>that's coming up later on this week an opportunity for

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<v Speaker 1>someone who geek er otherwise might want to own a

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<v Speaker 1>piece of Apple