Speaker 1: Carol Master along with Jess met and live here on
Speaker 1: Bloomberg Business Week. Well, it's an iconic brand, one of
Speaker 1: the biggest global tech companies, and now owning a piece
Speaker 1: of Apple's history. It's possible. Martin Nolan is executive director
Speaker 1: and chief financial officer Julian's Auction. He is here to
Speaker 1: tell us about what they are calling the world's largest
Speaker 1: collection of Apple computers and devices. Martin joining us on
Speaker 1: Zoom from Julian's gallery in Beverly Hills. And for those
Speaker 1: of you who are watching VIA's YouTube and zoom, you
Speaker 1: can see some of the items up for auction. Julian.
Speaker 1: First of all, welcome back. How are you very good?
Speaker 1: Good to be back. You know you've had me on
Speaker 1: this show quite a few times talking about high end
Speaker 1: items like Kurt Cobain's guitar that sold for six million,
Speaker 1: or Martin Monroe's stress four point eight million, one million,
Speaker 1: Michael Jackson's jacket one point eight million. And now I'm
Speaker 1: surrounded by all this stuff, this computer stuff. It's fun. Well,
Speaker 1: tell us how it came to be. Where did you
Speaker 1: get all this stuff? Yeah? So interesting. Last November we
Speaker 1: were at the hard Rock Cafe. We sold a pair
Speaker 1: of Birkenstock sandals, grungy, beat up, well worn sandals by
Speaker 1: Steve Jobs. We sold up for two hundred and eighteen
Speaker 1: thousand dollars. Incredible, and that just makes to how collectible
Speaker 1: Steve Jobs is. And he's now like considered a rock
Speaker 1: star because of the world he created for us all
Speaker 1: changed how we live and work and play today. And
Speaker 1: then after that auction, we were contacted by this lady
Speaker 1: whose husband had been an avid collector of Macintosh mac
Speaker 1: computer since the very beginning, going back to Commodore computers
Speaker 1: in nineteen seventy seven right up to today. Sadly he
Speaker 1: passed away. She supported his passion of collecting, but she
Speaker 1: didn't celebrate or enjoy that passion herself. So after he passed,
Speaker 1: she contacted us and as they we would sell the collection.
Speaker 1: Five hundred and thirty lots going on the auction block
Speaker 1: this Thursday at ten am here on the West Coast
Speaker 1: Julian's Auctions in Beverly Hills or Julianslive dot com. So
Speaker 1: it'll be really interesting to see how this auction goes.
Speaker 1: I'm curious how much demand are you expecting to be there? Yeah,
Speaker 1: so this is interesting. You know, we're in the world
Speaker 1: of collectibles and we sell rock and roll and Hollywood
Speaker 1: memorabilia and sports memorabilia certainly, and also art. In fact,
Speaker 1: we have a street art auction on Wednesday selling including
Speaker 1: an original bank see. So we've decided that we've paired
Speaker 1: this auction next day to the street art auction with
Speaker 1: all this text stuff because we filed. There's a lot
Speaker 1: of crossover between the banks see, the street art buyers,
Speaker 1: and tech, the technology stuff that we have here. Of course,
Speaker 1: you look back at sneakers, you know, a few years
Speaker 1: ago we thought, wow, why are people sneakers? And now
Speaker 1: it certainly it's a red hot market. The same with
Speaker 1: the luxury brands like handbags and purses, highly sought after.
Speaker 1: So we think we're sort of getting in on the
Speaker 1: ground floor here with technology. Five hundred and thirty lots
Speaker 1: and most of the items here are priced at one
Speaker 1: hundred to two hundred dollars, so we're pricing it to sell.
Speaker 1: I'm going to see what is the interest. And I
Speaker 1: think people are coming here. They're curious, they're amused, they're
Speaker 1: entertained because they remember their working career, working starting off
Speaker 1: with the Lisa one Lisa two back in nineteen eighty four, Martin,
Speaker 1: right up to the iPhone we have today. Martin, let
Speaker 1: me jump in, because so let's go through some of
Speaker 1: the items in terms of what will be actually up
Speaker 1: for sale. You started to mention the Lisa two, which
Speaker 1: it was a computer that Steve Jobs had created, right
Speaker 1: named it's also the name of his daughter, so there's
Speaker 1: special significance there. But and again for those who are
Speaker 1: watching on YouTube and zoom can actually see some of
Speaker 1: the stuff that Martin's going to hold up. But walk
Speaker 1: us through some of them in and what you expected
Speaker 1: to go for? And I know there's like the price
Speaker 1: that you guys put on, but what you realistically think
Speaker 1: it might go for. Yeah, well of course, because there's
Speaker 1: no real comparables, I meaning this collection like this hasn't
Speaker 1: come to auction before, so we're just pricing it based
Speaker 1: on the intrinsic value. The auction will determine what is
Speaker 1: the true value, what is the collector value, what is
Speaker 1: the investor value, what is the nostalgia sentiment value? And
Speaker 1: that will all be determined that the auction here on Thursday,
Speaker 1: But like to come into our gallery here in Beverly
Speaker 1: hills and walk through the aisles of our gallery and
Speaker 1: see all the amazing the evolution of the computers like
Speaker 1: the Lisa. I mean again, fantastic was a ground breaking
Speaker 1: technology at the time everyone went down and had to
Speaker 1: get one. It was a Lenwoody's office desk, if you will.
Speaker 1: And then we've evolved from their right up to how
Speaker 1: we work, play and live today with the iPhone. It's
Speaker 1: all here on the all thanks to Steve Jobs. But
Speaker 1: I'm holding up like what people don't even realize is
Speaker 1: a disk drive a floppy disk. You would change the
Speaker 1: disc you would put in you realize there's a whole
Speaker 1: generation who's looking at it, or like, what is a
Speaker 1: floppy disk? But go ahead here. If all the information
Speaker 1: would go on a disc, you would take that out,
Speaker 1: you would write on us what was stores in the disc.
Speaker 1: You would go to that disc. You would use it
Speaker 1: then for when you went back to that particular project.
Speaker 1: You're put in the new disc. It starts a new project.
Speaker 1: Whatever was photos, your work file, your personal file, your
Speaker 1: back whatever details you would have on it would be
Speaker 1: on here right now. It's all up there in the
Speaker 1: cloudy Martin, Who are you specifically expecting to make bids here. Yeah,
Speaker 1: so you're going to have a range of people. You're
Speaker 1: going to have museums that are sort of curious about this.
Speaker 1: I want to preserve and show how we evolved with
Speaker 1: the technology that we live and work with today. You
Speaker 1: have big geeks, the techies that have already started collecting
Speaker 1: some of these items but are missing particular computers an
Speaker 1: era of our generation of computers like the IRONAC or
Speaker 1: the clam whatever, and so they'll be looking to add
Speaker 1: to their existing collections, right. And we'll have people who
Speaker 1: see this as, oh, this might be an up and
Speaker 1: coming thing like we saw with sneakers, and they'll want
Speaker 1: to grab items that are going relatively inexpensively. And they
Speaker 1: said most of the items are priced one hundred to
Speaker 1: two hundred dollars, and so they're ginning the ground floor
Speaker 1: and in years to come they'll continue to appreciate the value.
Speaker 1: They've been very well, Martin, let me just jump in
Speaker 1: because the original boxes, etc. Martin, we're running out of time,
Speaker 1: just twenty seconds left. Has an Apple actually reached out
Speaker 1: to you guys to maybe acquire something, and you gotta
Speaker 1: be quick. They are certainly on the radar and they
Speaker 1: certainly know about this auction, so again, we'll be really
Speaker 1: interesting to see if they participate. But again, a collection
Speaker 1: like this is so unique, Apples probably the only one
Speaker 1: that has something similar. So yeah, the auction is going
Speaker 1: to be fun. All right, Well, look forward to hearing
Speaker 1: about it afterwards. Martin Nolan, Executive director, chief financial Officer
Speaker 1: Julian's Auctions, joining us via zoom from Julian's gallery in
Speaker 1: Beverly Hills, California. As we said, the Apples and auction
Speaker 1: that's coming up later on this week an opportunity for
Speaker 1: someone who geek er otherwise might want to own a
Speaker 1: piece of Apple