WEBVTT - Cook Hearing Ends With No Judge Ruling; Live from US Open Day 2

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, Radio News. This is Bloomberg business

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<v Speaker 1>Week Daily reporting from the magazine that helps global leaders

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<v Speaker 1>stay ahead with insight on the people, companies, and trends

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<v Speaker 1>shaping today's complex economy. Plus global business finance and tech

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<v Speaker 1>news as it happens. The Bloomberg Business Week Daily Podcast

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<v Speaker 1>with Carol Masser and Tim Stenebeck on Bloomberg Radio.

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<v Speaker 2>That's Molly Smith. She's Bloomberg News Economics Editor. She's in

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<v Speaker 2>for Carol mass Re live from the US Open. I'm

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<v Speaker 2>Tim Stenebek. It is Bloomberg Business Week Daily. We start

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<v Speaker 2>with the latest from our nation's capital and the emergency

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<v Speaker 2>hearing about Lisa Cook. This is Friday's hearing on Federieser

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<v Speaker 2>of Governor Lisa Cook's motion for a temporary restraining order

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<v Speaker 2>blocking her firing by President Trump. I want to bring

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<v Speaker 2>in Michael McKee. He's Bloomberg News Economics and Policy correspondent.

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<v Speaker 2>He joins us in the Bloomberg Interactive at Brokers Studio.

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<v Speaker 2>Mike Judge Cobb grilled both sides, but ended the hearing

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<v Speaker 2>without a ruling on Cook's request for an emergency ruling.

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<v Speaker 3>What's the latest.

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<v Speaker 4>Well, we're probably not going to hear anything until Tuesday

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<v Speaker 4>at the earliest. What happened was the cook people basically

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<v Speaker 4>applied for a temporary restraining order to keep her in

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<v Speaker 4>her job until the matter could be heard as far

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<v Speaker 4>as whether she.

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<v Speaker 5>Should keep her job or not.

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<v Speaker 4>The next step would be an injunction to keep her

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<v Speaker 4>in her job if that were the case, and the

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<v Speaker 4>judge sort of collapsed those two ideas with the ascent

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<v Speaker 4>of both sides, So there was a longer hearing than

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<v Speaker 4>we expected as she questioned both sides on what's going

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<v Speaker 4>to happen, but then gave the lawyers until Tuesday to

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<v Speaker 4>file their next motions.

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<v Speaker 5>So it was a signal we're not going to get

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<v Speaker 5>anything over the weekend.

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<v Speaker 6>Okay, so maybe we can enjoy the holiday weekend or

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<v Speaker 6>perhaps try to at least.

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<v Speaker 5>Especially people who are at the US.

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<v Speaker 7>Time will oh.

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<v Speaker 6>Well, I mean, we have it's nice here, but we're

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<v Speaker 6>also very focused on what's going on back in Manhattan.

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<v Speaker 6>And so tell us, Mike, this was with a district

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<v Speaker 6>court judge. Everyone's talking about how this is going to

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<v Speaker 6>be a Supreme Court matter. What are the steps between

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<v Speaker 6>now and getting to the Supreme Court.

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<v Speaker 4>Well, this judge is going to have to rule on

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<v Speaker 4>whether or not to put a temporary hold on the

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<v Speaker 4>president's firing of Lisa Cook at some point, whether it's

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<v Speaker 4>Tuesday or later next week. And then if she says

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<v Speaker 4>that the president can fire her, that changes the narration

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<v Speaker 4>because then the president would probably move to replace her

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<v Speaker 4>fairly quickly, and you create a whole new set of

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<v Speaker 4>legal problems there because the ultimate case has not been decided.

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<v Speaker 5>But if she does allow Cook to stay on.

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<v Speaker 4>The job, then what we would see is the administration

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<v Speaker 4>go to the Court of Appeals. The Court of Appeals,

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<v Speaker 4>this is what's happened in previous attempts by Trump to

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<v Speaker 4>fire people, has basically let the president proceed. Now we

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<v Speaker 4>know that this is a little bit of a different

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<v Speaker 4>situation because the Supreme Court carved out an exemption for

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<v Speaker 4>the FED saying that somebody has to be fired for cause,

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<v Speaker 4>and so that would that decision would turn on what

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<v Speaker 4>is the definition of for cause, which is what they

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<v Speaker 4>spend an awful lot of time on today. And then

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<v Speaker 4>if both sides, whichever side loses, that the appeals Court

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<v Speaker 4>takes it to the Supreme Court. I think that would

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<v Speaker 4>be the basic question. What does it mean to say

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<v Speaker 4>the president can fire something someone for cause? According to

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<v Speaker 4>the Cook side, the president is using just allegations, nothing proven,

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<v Speaker 4>and that doesn't rise to the level of a cause

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<v Speaker 4>to fire somebody. And the Trump side says, well, Trump

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<v Speaker 4>is the president and basically he can do whatever he wants.

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<v Speaker 4>It's up to him to decide what for cause means.

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<v Speaker 4>So it's a fundamental question that is probably going to

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<v Speaker 4>end up at a Supreme Court.

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<v Speaker 2>Is that the Justice Department attorney Yakov Roth's argument. Essentially

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<v Speaker 2>here it's whether or not to include something that happened

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<v Speaker 2>or could have happened before she became a governor on

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<v Speaker 2>the Federal Reserve. Does the timing of this matter, Does

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<v Speaker 2>the intent of this matter?

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<v Speaker 5>None of that matters.

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<v Speaker 4>According to mister Roth, the president has the absolute right,

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<v Speaker 4>according to the administration, to determine what four cause means.

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<v Speaker 4>Now that opens up a can of worms that the

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<v Speaker 4>Cook people are trying to spread around on this fishing

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<v Speaker 4>expedition by the president. Because if that's the case, then

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<v Speaker 4>the law is somewhat moved. There's no point in saying

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<v Speaker 4>fore cause, because the president could fire somebody whenever he wants,

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<v Speaker 4>because he can make up whatever he wants to be

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<v Speaker 4>for cause, and so that's going to be kind of

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<v Speaker 4>the decision that Judge has to make, that is, does

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<v Speaker 4>this rise to the level of four cause?

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<v Speaker 5>Does the president have that right now?

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<v Speaker 4>It's a tough situation for Judge Cobb, except that she's not.

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<v Speaker 5>Going to be the last word on this by any means.

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<v Speaker 6>Well, this is what I wanted to actually come back

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<v Speaker 6>to you on Mike, because I can see a situation

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<v Speaker 6>in which a ruling comes out it's not to Trump's liking,

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<v Speaker 6>and Gia Cobb was appointed by Biden, and I wonder

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<v Speaker 6>how much more this gets politicized potentially than if the

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<v Speaker 6>ruling does not go his way.

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<v Speaker 7>Is that something that's coming up in your reporting at all?

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<v Speaker 4>Well, the question, kind of Molly, is could it be

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<v Speaker 4>any more politicized? They spent quite a bit of time

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<v Speaker 4>today talking about how many tweets that Bill Poulti the

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<v Speaker 4>Federal Housing Administration, a Federal Housing Agency administrator, has put

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<v Speaker 4>out on this something over thirty tweets accusing Cook of

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<v Speaker 4>doing something illegal without offering any proof. So it has

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<v Speaker 4>become quite politicized already. I think that the biggest question

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<v Speaker 4>is going to be whether the President is able to

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<v Speaker 4>get rid of her, and that would raise questions on

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<v Speaker 4>Wall Street of politicization that haven't quite hit the markets yet,

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<v Speaker 4>because I think the traders are basically thinking that the

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<v Speaker 4>president will lose if he wins. That's going to raise

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<v Speaker 4>an awful lot of questions about how policy is going

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<v Speaker 4>to be made going forward.

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<v Speaker 2>I do want to talk a little bit about the

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<v Speaker 2>economic data that we got earlier today. Before we do that,

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<v Speaker 2>I just want to bring everybody some flavor and color

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<v Speaker 2>about where we are at the US Open right now.

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<v Speaker 3>You might hear a.

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<v Speaker 2>Little bit of a Ruckustan see behind us a lot

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<v Speaker 2>of fans. It's because Carlos Alcoraz, who just won in

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<v Speaker 2>straight sets, is sitting just a couple of feet from.

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<v Speaker 3>Us doing interviews with the media here.

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<v Speaker 2>So you have a ton of people right behind us

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<v Speaker 2>trying to make Carlos Carlo's attention, and you.

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<v Speaker 3>Know, we just want to talk about economic data. That's

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<v Speaker 3>what we're trying to do.

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<v Speaker 7>Do you think Carlos wants to come on to talk

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<v Speaker 7>about the PC reports.

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<v Speaker 5>That I think he was.

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<v Speaker 3>I don't think he was paying any attention to the

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<v Speaker 3>PC report before his match.

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<v Speaker 7>Molly, you don't think so.

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<v Speaker 3>No, you were, though, So let's get.

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<v Speaker 7>Well, that's what I would want to know.

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<v Speaker 6>I want to know exactly what happened to inflation of

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<v Speaker 6>the month of July before I take to Arthur ash Stadium.

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<v Speaker 2>Okay, well, let's bring in much McKee on that. In

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<v Speaker 2>the last few minutes that we have, Mike, the data

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<v Speaker 2>that we got bang in line with expectations today.

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<v Speaker 3>Any surprises in there.

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<v Speaker 4>The surprises came on the income and spending side, on

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<v Speaker 4>on the price side. It's not really any any kind

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<v Speaker 4>of surprise anymore for the PCE, because the data come

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<v Speaker 4>in and other releases and economists can pull them out

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<v Speaker 4>and put them together before we even get the numbers.

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<v Speaker 5>A bit of us increase in.

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<v Speaker 4>The core number on a year over year basis to

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<v Speaker 4>two point nine percent, But whether that leads the Fed

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<v Speaker 4>to do one thing or another kind of depends on

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<v Speaker 4>whether you already think the Fed should be cutting rates

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<v Speaker 4>or on hold. It's certainly not near two percent, but

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<v Speaker 4>the month over month number went down a tenth, and

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<v Speaker 4>so if you're thinking you can cutying, well, maybe we're

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<v Speaker 4>seeing a little bit of restraint in inflation. The income

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<v Speaker 4>numbers came in strong though. In terms of wages and salaries,

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<v Speaker 4>they were up six tenths of a percent after a

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<v Speaker 4>one tenth rise in June, so Americans had more money

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<v Speaker 4>and they did spend.

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<v Speaker 5>You can also.

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<v Speaker 4>Parse that by saying a lot of that was on automobiles,

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<v Speaker 4>as people try to buy cars ahead of the price increases.

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<v Speaker 4>The automakers have promised for the new models coming out soon,

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<v Speaker 4>so it doesn't really lead us anywhere. I haven't looked

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<v Speaker 4>deep enough into the PCE inflation numbers though to see

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<v Speaker 4>what the price of haircuts did.

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<v Speaker 5>Maybe you can ask Carlos stat.

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<v Speaker 7>I was gonna say that.

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<v Speaker 3>I always brings it home.

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<v Speaker 2>Mike McKee, Lieberg News International Economics and Policy correspondent. He

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<v Speaker 2>is on top of it all, whether it's everything from

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<v Speaker 2>the FED or what they are talking about here at

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<v Speaker 2>the US Open, which yes, does include Carlos Alcaraz's new haircut,

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<v Speaker 2>which way we learned earlier this week it was.

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<v Speaker 3>Sort of a mistake.

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<v Speaker 6>Yeah, I need to still like read up fully on this.

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<v Speaker 6>It was something that like did his brother end up?

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<v Speaker 2>I don't know who did it, but you know, he said,

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<v Speaker 2>sometimes you just have to start fresh, and that's what

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<v Speaker 2>he did here and Tiofo.

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<v Speaker 3>Gave him a pretty hard Yeah.

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<v Speaker 7>All good friends there. I mean the hilarious part.

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<v Speaker 6>If you've seen anything in Carlos's matches, he kind of

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<v Speaker 6>puts his hand through said it's like, oh wait, I

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<v Speaker 6>don't know, it's kind of funny.

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<v Speaker 3>Stay with us.

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<v Speaker 2>More from Bloomberg Business Week Daily coming up after this.

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<v Speaker 1>You're listening to the Bloomberg Business Week Daily Podcast. Catch

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<v Speaker 1>us live weekday afternoons from two to five ees during

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<v Speaker 2>This last trading day of September? Can you believe August August?

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<v Speaker 3>Excuse me?

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<v Speaker 2>Right, yeah, it feels like September with the decline that

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<v Speaker 2>we're seeing today.

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<v Speaker 7>Oh my god.

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<v Speaker 6>Yeah. Rough, I mean we were just we just had

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<v Speaker 6>a record yesterday. Fibes today not as good.

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<v Speaker 3>Yeah, yeah, really getting hit.

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<v Speaker 7>I mean you think it was the PC data?

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<v Speaker 3>No, I don't.

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<v Speaker 7>I mean, because it wasn't that. Yeah, it was in

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<v Speaker 7>line with expectations. Just I don't know.

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<v Speaker 6>Maybe I had to give up some gains after yesterday's rally.

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<v Speaker 6>But I mean, our next guy's going to tell us

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<v Speaker 6>all about is. We're going to bring her in right now.

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<v Speaker 6>We have Jillian Wolf coming in to join us. She's

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<v Speaker 6>global equity strategist with Bloomberg Intelligence in the Interactive broker studio.

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<v Speaker 7>Hey, Jillian, thanks for joining us today.

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<v Speaker 8>Thank you. I hope you guys are enjoying the time

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<v Speaker 8>at the US Open today. I'm a bit jealous.

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<v Speaker 6>Oh, we are having a lot of fun, but we

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<v Speaker 6>had to come back to talk to you because we

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<v Speaker 6>have the clothes coming up. Tell us about what the

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<v Speaker 6>trade of all today and what we're looking into going

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<v Speaker 6>into four o'clock.

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<v Speaker 8>Sure, I mean we're officially at the end of the

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<v Speaker 8>two Q earning season right now, with Nvidia having reported.

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<v Speaker 8>I think what was a lot of providing a lot

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<v Speaker 8>of fuel for this rally was that earnings expectations going

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<v Speaker 8>into the second quarter were actually quite low, and it

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<v Speaker 8>provided a really easy environment for companies to be because

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<v Speaker 8>the brunt of the tariff impact was expected to start

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<v Speaker 8>hitting now. But in reality, what we saw was that

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<v Speaker 8>tariffs were not actually that influential on these two Q

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<v Speaker 8>earnings reports. So what we saw were massive beats which

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<v Speaker 8>really helped drive the equity rally. But I think now

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<v Speaker 8>investors are starting to look forward to how tariffs might

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<v Speaker 8>start to hurt those three Q and four Q earnings

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<v Speaker 8>and we might not get as much fuel from those

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<v Speaker 8>easy beats that we've been getting over the past few weeks.

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<v Speaker 8>So a little bit of lowering momentum on that side.

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<v Speaker 8>We've also just seen a lot of profit taking in

0:11:31.880 --> 0:11:34.280
<v Speaker 8>the megacap stocks, like you said in video, down still

0:11:34.360 --> 0:11:37.760
<v Speaker 8>quite a bit today. Tech broadly still looks strong for US.

0:11:37.840 --> 0:11:40.200
<v Speaker 8>We posted a note last week that on median tech

0:11:40.320 --> 0:11:44.000
<v Speaker 8>was holding up. But because the indices are so heavily

0:11:44.080 --> 0:11:47.280
<v Speaker 8>concentrated in these large names, it distorts the picture a

0:11:47.320 --> 0:11:49.280
<v Speaker 8>little bit. If you have a few names going down,

0:11:49.600 --> 0:11:51.640
<v Speaker 8>particularly in Vidia being one of them, you're going to

0:11:51.720 --> 0:11:55.000
<v Speaker 8>start to think, oh, tech must be collapsing everywhere because

0:11:55.040 --> 0:11:57.640
<v Speaker 8>it's driving all of these indices so heavily.

0:12:00.080 --> 0:12:02.920
<v Speaker 2>On the tariff side of things, Why is it taking,

0:12:03.080 --> 0:12:07.240
<v Speaker 2>in your view, relatively and what I would consider a

0:12:07.240 --> 0:12:10.120
<v Speaker 2>long time to hit earnings or to at least hit

0:12:10.160 --> 0:12:13.080
<v Speaker 2>the stock prices of these companies. I thought the market

0:12:13.160 --> 0:12:17.160
<v Speaker 2>looked forward and you know, there's nothing clear in ahead

0:12:17.200 --> 0:12:19.080
<v Speaker 2>of us than having to pay tariffs.

0:12:20.160 --> 0:12:22.840
<v Speaker 8>It's a great question, and I have a twofold answer.

0:12:22.840 --> 0:12:25.360
<v Speaker 8>The first is that a lot of companies did stock

0:12:25.480 --> 0:12:29.400
<v Speaker 8>up on inventories bracing for these tariffs, So there is

0:12:29.400 --> 0:12:31.480
<v Speaker 8>a little bit of a stockpile now where they're not

0:12:31.520 --> 0:12:33.960
<v Speaker 8>necessarily going to have to pay tariffs on imports that

0:12:34.000 --> 0:12:36.319
<v Speaker 8>are going to hit. We did have this ninety day

0:12:36.360 --> 0:12:38.240
<v Speaker 8>pause on what the worst of the tariffs were going

0:12:38.320 --> 0:12:40.560
<v Speaker 8>to be. I think what we're seeing in the market

0:12:40.640 --> 0:12:43.480
<v Speaker 8>is a little bit of relief that what was supposed

0:12:43.480 --> 0:12:45.640
<v Speaker 8>to play out on a liberation Day doesn't appear to

0:12:45.679 --> 0:12:49.040
<v Speaker 8>be happening. Even though the tariff situation were worse off

0:12:49.120 --> 0:12:51.600
<v Speaker 8>right now than we were, let's say, in September, because

0:12:51.720 --> 0:12:55.400
<v Speaker 8>we aren't as bad as analysts had it originally expected

0:12:55.440 --> 0:12:58.840
<v Speaker 8>in April. They're ultimately seeing this as good news and

0:12:58.920 --> 0:13:02.080
<v Speaker 8>positive upside the fact that company margins didn't just collapse

0:13:02.160 --> 0:13:04.559
<v Speaker 8>in two Q, which is what some of the concerns

0:13:04.559 --> 0:13:06.800
<v Speaker 8>going into this quarter were. But we definitely have to

0:13:06.880 --> 0:13:08.440
<v Speaker 8>keep an eye out on three Q and four Q.

0:13:08.600 --> 0:13:11.360
<v Speaker 8>There's definitely notes coming out on earnings calls, and companies

0:13:11.400 --> 0:13:14.079
<v Speaker 8>are still not entirely sure. I just think we avoided

0:13:14.120 --> 0:13:17.080
<v Speaker 8>the worst case scenario, so markets are breathing a little

0:13:17.080 --> 0:13:19.960
<v Speaker 8>bit of a sigh of relief, but definitely on trepidacious

0:13:20.040 --> 0:13:20.760
<v Speaker 8>terms right now.

0:13:23.240 --> 0:13:25.760
<v Speaker 6>So, Julian, you're saying here, the tariffs haven't been that

0:13:25.880 --> 0:13:29.439
<v Speaker 6>impactful to earning so far. Ninety nine percent of the

0:13:29.520 --> 0:13:31.880
<v Speaker 6>year I write about the US economy, one percent I

0:13:31.960 --> 0:13:34.439
<v Speaker 6>write about Tennis. But when we're trying about the economy,

0:13:34.880 --> 0:13:37.719
<v Speaker 6>it hasn't really impacted inflation that much either. We got

0:13:37.720 --> 0:13:41.080
<v Speaker 6>the PCEE data for July this morning. Goods prices were

0:13:41.120 --> 0:13:44.120
<v Speaker 6>actually down in the month and services, kind of mirroring

0:13:44.120 --> 0:13:47.160
<v Speaker 6>what we saw on the CPI earlier in August. That's

0:13:47.200 --> 0:13:50.280
<v Speaker 6>where it seems like inflation is really pecking back up again.

0:13:50.360 --> 0:13:52.960
<v Speaker 6>And if I were a stock investor, I feel like

0:13:53.040 --> 0:13:53.920
<v Speaker 6>that has got to be.

0:13:54.440 --> 0:13:56.040
<v Speaker 7>A much scarier omen for me.

0:13:56.120 --> 0:13:58.520
<v Speaker 6>You know, this isn't the tariff driven goods inflation that

0:13:58.559 --> 0:14:01.480
<v Speaker 6>we had the luxury of thinking that might look through.

0:14:01.960 --> 0:14:04.400
<v Speaker 7>This is something that is perhaps more persistent.

0:14:05.120 --> 0:14:08.120
<v Speaker 8>It's persistent, and it's supply side. We published a note

0:14:08.120 --> 0:14:11.160
<v Speaker 8>and I had mentioned it last week that we were

0:14:11.160 --> 0:14:15.200
<v Speaker 8>already seeing producer prices accelerate faster than consumer prices, and

0:14:15.240 --> 0:14:17.960
<v Speaker 8>that's really a red flag for us because it means

0:14:18.000 --> 0:14:21.720
<v Speaker 8>that companies are struggling to push these costs onto the consumer,

0:14:22.120 --> 0:14:24.240
<v Speaker 8>and it also begs the question of how much rate

0:14:24.320 --> 0:14:27.240
<v Speaker 8>cuts could actually help at this point. If the inflation

0:14:27.400 --> 0:14:30.320
<v Speaker 8>is coming from the supply side of things, rate cuts

0:14:30.400 --> 0:14:33.800
<v Speaker 8>can't really do as much. They can help release the

0:14:33.840 --> 0:14:37.680
<v Speaker 8>burden on consumers, but if things just become more expensive

0:14:37.720 --> 0:14:40.680
<v Speaker 8>for companies themselves to purchase, they're going to have to

0:14:40.720 --> 0:14:43.400
<v Speaker 8>pass that on to the consumer ultimately. And they make

0:14:43.440 --> 0:14:45.520
<v Speaker 8>it some relief from those cuts. They may pay less

0:14:45.520 --> 0:14:47.880
<v Speaker 8>interest on their car payments or their credit card payments,

0:14:48.120 --> 0:14:50.680
<v Speaker 8>which could allow them to pay more for goods. But

0:14:50.720 --> 0:14:53.000
<v Speaker 8>the idea that we're not going to see inflation flow

0:14:53.040 --> 0:14:55.640
<v Speaker 8>through eventually, I think is a little bit misguided. We're

0:14:55.720 --> 0:14:58.560
<v Speaker 8>just starting to see companies start to pay more for

0:14:58.640 --> 0:15:01.120
<v Speaker 8>these inputs, and it is going to take some time

0:15:01.160 --> 0:15:04.000
<v Speaker 8>to gradually flow through. Remember, we were on a ninety

0:15:04.120 --> 0:15:07.360
<v Speaker 8>day tear off pause that technically did restart just this month,

0:15:07.440 --> 0:15:09.120
<v Speaker 8>so we're only going to start to see this data

0:15:09.200 --> 0:15:12.320
<v Speaker 8>really hit the economy in the coming weeks and months. Now.

0:15:15.200 --> 0:15:16.800
<v Speaker 2>Hey, Jillian, before we let you go, you and the

0:15:16.800 --> 0:15:20.240
<v Speaker 2>team out with a note overnight about value having a

0:15:20.240 --> 0:15:23.440
<v Speaker 2>banner year in Europe. What's the outlook in your view

0:15:23.720 --> 0:15:26.400
<v Speaker 2>on value stocks over in Europe.

0:15:26.680 --> 0:15:30.080
<v Speaker 8>It's interesting because we haven't seen that same thesis play

0:15:30.120 --> 0:15:33.000
<v Speaker 8>out in the US. Value stocks in Europe are really

0:15:33.040 --> 0:15:35.280
<v Speaker 8>beat up, but they've been beat up for a long time,

0:15:35.400 --> 0:15:37.800
<v Speaker 8>and a lot of this is now just people buying

0:15:38.120 --> 0:15:40.680
<v Speaker 8>what they think could be a solid deal because it's

0:15:40.760 --> 0:15:44.040
<v Speaker 8>just so cheap in the US. Even the cheapest stocks

0:15:44.120 --> 0:15:46.920
<v Speaker 8>aren't that cheap by comparison. They're may be cheaper compared

0:15:46.960 --> 0:15:49.680
<v Speaker 8>to some of the highest mag seven stocks, but cheap

0:15:49.720 --> 0:15:52.320
<v Speaker 8>in the US doesn't actually need cheap relative to the globe.

0:15:52.360 --> 0:15:54.920
<v Speaker 8>So we're definitely seeing investors maybe moving a little bit

0:15:54.960 --> 0:15:57.440
<v Speaker 8>more towards safety, trying to pick up on some of

0:15:57.480 --> 0:15:59.800
<v Speaker 8>these beat up stocks in Europe, and we're seeing value

0:15:59.800 --> 0:16:02.520
<v Speaker 8>do quite well as a result.

0:16:03.640 --> 0:16:08.520
<v Speaker 2>Gillian Wolf on the Bloomberg Intelligence ATM Equity Strategist over there,

0:16:08.800 --> 0:16:11.360
<v Speaker 2>have a great weekend, Have a great long weekend. Appreciate

0:16:11.360 --> 0:16:14.320
<v Speaker 2>you joining us from the Bloomberg Interactive Brokers Studio.

0:16:15.520 --> 0:16:19.680
<v Speaker 1>This is the Bloomberg Business Week Daily Podcast. Listen live

0:16:19.760 --> 0:16:22.960
<v Speaker 1>each weekday starting at two pm Eastern on Applecarplay and

0:16:22.960 --> 0:16:26.000
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0:16:26.120 --> 0:16:29.800
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0:16:30.320 --> 0:16:32.280
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0:16:32.280 --> 0:16:33.000
<v Speaker 7>Eleven thirty.

0:16:34.120 --> 0:16:36.480
<v Speaker 2>We are at the US Open just outside of Arthur

0:16:36.480 --> 0:16:39.680
<v Speaker 2>Ash Stadium in Flushing, New York. We're surrounded by about

0:16:39.680 --> 0:16:42.880
<v Speaker 2>seventy thousand of our closest friends and also by somebody

0:16:42.880 --> 0:16:45.160
<v Speaker 2>who joins us on site every year during our US

0:16:45.200 --> 0:16:48.120
<v Speaker 2>Open broadcast. Kirsten Coreo is back with us. She's Chief

0:16:48.160 --> 0:16:51.880
<v Speaker 2>Commercial Officer of the USTA, the owner and operator of

0:16:52.080 --> 0:16:54.520
<v Speaker 2>the US Open. What does she do well, If it

0:16:54.520 --> 0:16:56.560
<v Speaker 2>has to do with money and bringing it in, that's

0:16:56.600 --> 0:17:02.120
<v Speaker 2>what she does. Think of course, ticket sales, hospital global metiaites, sponsorships,

0:17:02.120 --> 0:17:07.320
<v Speaker 2>digital strategy, business intelligence and more. Kirsten, how are you

0:17:07.400 --> 0:17:09.239
<v Speaker 2>good to see you? It's once a year we get

0:17:09.280 --> 0:17:09.639
<v Speaker 2>to see you.

0:17:10.040 --> 0:17:10.920
<v Speaker 7>It's great to see you.

0:17:11.000 --> 0:17:12.600
<v Speaker 3>It's the busiest time of the year for you.

0:17:12.840 --> 0:17:14.440
<v Speaker 7>It's the most wonderful time of the year.

0:17:14.520 --> 0:17:16.600
<v Speaker 2>Well, it's the time truly where you guys all live

0:17:16.640 --> 0:17:19.199
<v Speaker 2>in a hotel do right near here because you are

0:17:19.200 --> 0:17:21.800
<v Speaker 2>here twenty four to seven actually not watching any tennis

0:17:21.840 --> 0:17:22.960
<v Speaker 2>because you're working the whole time.

0:17:23.359 --> 0:17:23.840
<v Speaker 7>That's right.

0:17:24.040 --> 0:17:25.879
<v Speaker 3>So let's talk a little bit about how.

0:17:25.760 --> 0:17:27.959
<v Speaker 2>The revenue generation is looking for the year. I mean,

0:17:28.000 --> 0:17:30.320
<v Speaker 2>three years in a row of record breaking attendance. What

0:17:30.359 --> 0:17:32.640
<v Speaker 2>can you tell us about just the business this year

0:17:32.760 --> 0:17:33.720
<v Speaker 2>going into the US.

0:17:33.600 --> 0:17:35.760
<v Speaker 9>Open, Well, I can tell you said, three years in

0:17:35.840 --> 0:17:38.639
<v Speaker 9>a row of record breaking attendance, this should be a

0:17:38.640 --> 0:17:42.000
<v Speaker 9>fourth year in a row of record breaking not just attendance,

0:17:42.080 --> 0:17:46.359
<v Speaker 9>but over lots of different areas that we measure. So attendance, yes,

0:17:46.920 --> 0:17:49.800
<v Speaker 9>viewership across through the first round, we're up thirty six

0:17:49.840 --> 0:17:53.320
<v Speaker 9>percent on our domestic ESPN, ABC, ESPN two coverage, which

0:17:53.320 --> 0:17:58.520
<v Speaker 9>is amazing. We actually had the second highest viewership and

0:17:58.560 --> 0:18:03.920
<v Speaker 9>it's in Italy's of tennis through the first round, amazing,

0:18:03.960 --> 0:18:07.160
<v Speaker 9>a lot of great Italian players. Merchandise is up double

0:18:07.200 --> 0:18:11.040
<v Speaker 9>digit percentages, ticket sales up double digit percentages. And with

0:18:11.119 --> 0:18:13.480
<v Speaker 9>the opening Sunday start to the men's and women's main

0:18:13.560 --> 0:18:17.160
<v Speaker 9>draw singles play and men's and women's doubles main draw play,

0:18:18.359 --> 0:18:20.560
<v Speaker 9>we're up double digit percentages and going to like break

0:18:20.600 --> 0:18:24.800
<v Speaker 9>records and ticket sales and all the per caps related

0:18:24.840 --> 0:18:25.480
<v Speaker 9>to that as well.

0:18:25.560 --> 0:18:27.680
<v Speaker 2>So it sounds like things are obviously moving in the

0:18:27.760 --> 0:18:31.320
<v Speaker 2>right direction on the attendance side of things. I'm curious

0:18:31.320 --> 0:18:35.560
<v Speaker 2>about the balance between the criticisms last year about there

0:18:35.560 --> 0:18:38.560
<v Speaker 2>were too many people here because everybody wanted to be here.

0:18:38.840 --> 0:18:41.080
<v Speaker 2>How did you balance that this year with a different

0:18:41.080 --> 0:18:43.719
<v Speaker 2>strategy when it came to ticket sales in terms of

0:18:43.760 --> 0:18:46.560
<v Speaker 2>like tapping certain ticket sales at different times to make

0:18:46.600 --> 0:18:48.680
<v Speaker 2>it so people could actually get around here.

0:18:48.960 --> 0:18:49.840
<v Speaker 3>Yeah, it's interesting.

0:18:49.840 --> 0:18:51.880
<v Speaker 9>I mean, we never want to restrict people that want

0:18:51.920 --> 0:18:53.480
<v Speaker 9>to come from being able to come, But at the

0:18:53.480 --> 0:18:55.360
<v Speaker 9>same time, we want to ensure that the people who

0:18:55.440 --> 0:18:58.240
<v Speaker 9>are here on site and have you know, bought their

0:18:58.240 --> 0:19:00.280
<v Speaker 9>tickets and paid good money and looked forward to planning

0:19:00.320 --> 0:19:02.520
<v Speaker 9>to being here on site have a phenomenal fan experience.

0:19:02.600 --> 0:19:04.879
<v Speaker 9>So we did make the hard decision to reduce the

0:19:04.880 --> 0:19:07.320
<v Speaker 9>amount of tickets that we would sell over this very

0:19:07.359 --> 0:19:10.800
<v Speaker 9>busy Labor Day weekend. So yesterday was the first day

0:19:10.840 --> 0:19:14.840
<v Speaker 9>of that implementation. We did start to implement some changes

0:19:14.880 --> 0:19:20.720
<v Speaker 9>to better manage crowds through the thoroughfares, better manage how

0:19:20.760 --> 0:19:23.760
<v Speaker 9>we're spreading out competition and content across the different courts,

0:19:23.800 --> 0:19:26.840
<v Speaker 9>practice courts and competition courts, so that people have more

0:19:26.920 --> 0:19:29.639
<v Speaker 9>options around the site to experience the different content and

0:19:29.720 --> 0:19:32.080
<v Speaker 9>enjoy it in a more free flowing way and not

0:19:32.160 --> 0:19:35.160
<v Speaker 9>in a crushed way alongside seventy thousand of their friends.

0:19:35.320 --> 0:19:37.760
<v Speaker 6>Well, just to recognize what you had said before, Kirsen

0:19:37.920 --> 0:19:40.840
<v Speaker 6>about spreading out the tennis, and also to make sure

0:19:40.880 --> 0:19:43.680
<v Speaker 6>that people are getting good value for their money because

0:19:43.680 --> 0:19:45.160
<v Speaker 6>it is expensive to come here.

0:19:45.560 --> 0:19:47.720
<v Speaker 7>Something I think that a lot of people.

0:19:47.440 --> 0:19:50.159
<v Speaker 6>Who I've talked to have said is about having that

0:19:50.240 --> 0:19:53.200
<v Speaker 6>Sunday start. Having the first round played now over three

0:19:53.359 --> 0:19:56.639
<v Speaker 6>days instead of two, it is technically diluting the value

0:19:56.640 --> 0:19:57.560
<v Speaker 6>of the ticket now.

0:19:57.840 --> 0:20:01.159
<v Speaker 9>No, I don't know how much tennis you watch simultaneously,

0:20:01.200 --> 0:20:02.280
<v Speaker 9>but it's not usually.

0:20:01.960 --> 0:20:02.879
<v Speaker 7>More than one match.

0:20:03.640 --> 0:20:06.120
<v Speaker 9>Actually spreading out the first round over three days has

0:20:06.200 --> 0:20:08.720
<v Speaker 9>really helped spread the content out in a way that's

0:20:08.920 --> 0:20:11.880
<v Speaker 9>actually offered more content to more people so that they

0:20:11.880 --> 0:20:16.080
<v Speaker 9>can see more. It's been easier on the athletes in

0:20:16.119 --> 0:20:19.040
<v Speaker 9>many ways. It's hard to spread out the main job

0:20:19.119 --> 0:20:22.600
<v Speaker 9>singles in first round in two days. Three rounds sorry,

0:20:22.600 --> 0:20:25.359
<v Speaker 9>three days is what you find in other Grand Slams

0:20:25.359 --> 0:20:25.800
<v Speaker 9>as well.

0:20:25.960 --> 0:20:27.000
<v Speaker 7>It's quite common.

0:20:27.040 --> 0:20:30.199
<v Speaker 9>So in our case, it gave more content across the

0:20:30.240 --> 0:20:33.000
<v Speaker 9>courts in a way that didn't crush the courts across

0:20:33.000 --> 0:20:35.199
<v Speaker 9>two days. Now you can spread it across three days

0:20:35.359 --> 0:20:37.520
<v Speaker 9>and seventy thousand more people can experience it.

0:20:38.000 --> 0:20:40.679
<v Speaker 2>How should we think about the revenue breakdown of the

0:20:40.800 --> 0:20:44.920
<v Speaker 2>US Open ticket sales versus concessions versus sponsorships. I mean

0:20:45.080 --> 0:20:48.119
<v Speaker 2>on the sponsorship side, everybody's here and it's also all

0:20:48.119 --> 0:20:50.080
<v Speaker 2>the familiar names that have been with the US Open

0:20:50.119 --> 0:20:53.040
<v Speaker 2>for decades at this point, what's the revenue breakdown?

0:20:53.880 --> 0:20:57.160
<v Speaker 9>So it's traditional in the way that every other live

0:20:57.200 --> 0:21:01.600
<v Speaker 9>event property, whether it's sports or entertainment, is tickets, sales, hospitality, sponsorship.

0:21:01.640 --> 0:21:05.560
<v Speaker 9>Media rights is a huge portion of how this event

0:21:05.680 --> 0:21:08.879
<v Speaker 9>is fueled. So not every event gets to sell their

0:21:08.920 --> 0:21:12.280
<v Speaker 9>media rights and is responsible for that. We are like

0:21:12.320 --> 0:21:13.800
<v Speaker 9>the other Grand Slams.

0:21:13.720 --> 0:21:15.080
<v Speaker 3>And you do the negotiations for it.

0:21:15.119 --> 0:21:17.320
<v Speaker 9>We should know we do, and we work with our

0:21:17.400 --> 0:21:20.639
<v Speaker 9>partners at IMG to help us worldwide.

0:21:21.440 --> 0:21:22.240
<v Speaker 3>So what about it?

0:21:22.359 --> 0:21:24.080
<v Speaker 2>Sorry, I just want to push on this a little

0:21:24.080 --> 0:21:26.159
<v Speaker 2>bit with in terms of revenue, Like, if we think

0:21:26.160 --> 0:21:28.640
<v Speaker 2>about it from the perspective of okay, ticket sales bring

0:21:28.680 --> 0:21:31.760
<v Speaker 2>in this much revenue. Does is that the most in

0:21:31.840 --> 0:21:34.000
<v Speaker 2>terms of overall revenue for the US Open? Or does

0:21:34.040 --> 0:21:34.960
<v Speaker 2>sponsorships bring in.

0:21:35.160 --> 0:21:37.399
<v Speaker 9>It is ticket sales, ticket sales and premium leads.

0:21:37.480 --> 0:21:40.439
<v Speaker 2>Okay, so that's still the majority of where the revenue

0:21:40.440 --> 0:21:41.040
<v Speaker 2>comes from.

0:21:40.880 --> 0:21:43.840
<v Speaker 6>Okay, right, And keeping with it on the ticket sales,

0:21:43.840 --> 0:21:46.720
<v Speaker 6>I mean, this is something that you know, as we've said,

0:21:46.760 --> 0:21:48.000
<v Speaker 6>it is an expensive experience.

0:21:48.000 --> 0:21:49.160
<v Speaker 7>It is a premium experience.

0:21:49.200 --> 0:21:51.520
<v Speaker 6>You know you are getting certainly I would say a

0:21:51.560 --> 0:21:53.560
<v Speaker 6>lot for what you pay for to come here. But

0:21:54.160 --> 0:21:56.080
<v Speaker 6>it is something that people do talk about that they

0:21:56.119 --> 0:21:59.199
<v Speaker 6>get frustrated with how much how quickly the sales go

0:21:59.280 --> 0:22:00.480
<v Speaker 6>over to the resale market.

0:22:01.040 --> 0:22:04.119
<v Speaker 7>Is that something that is in your control whatsoever?

0:22:04.200 --> 0:22:06.200
<v Speaker 6>I mean, to be able to sell more tickets at

0:22:06.200 --> 0:22:09.680
<v Speaker 6>face value before the resale market takes over and jocks

0:22:09.720 --> 0:22:11.880
<v Speaker 6>them up to however many multiples of the face.

0:22:11.800 --> 0:22:15.960
<v Speaker 7>Value per Well, there's two key factors at work here.

0:22:16.080 --> 0:22:20.560
<v Speaker 9>One is the overwhelming demand that we experience for the event.

0:22:21.080 --> 0:22:23.480
<v Speaker 9>Two is the fact that we are in New York

0:22:23.520 --> 0:22:27.480
<v Speaker 9>State and resale cannot be restricted legally, so we are

0:22:27.800 --> 0:22:30.760
<v Speaker 9>unable to restrict how many tickets are resold, at what

0:22:30.800 --> 0:22:33.399
<v Speaker 9>price points they're resold, and how people choose to resale

0:22:33.440 --> 0:22:36.280
<v Speaker 9>tickets that they've purchased. So on the demand side, we

0:22:36.280 --> 0:22:39.359
<v Speaker 9>renew the equivalent of full season tickets at about ninety

0:22:39.440 --> 0:22:43.439
<v Speaker 9>nine percent every year, and we did work hard to

0:22:43.440 --> 0:22:46.240
<v Speaker 9>make more volume of tickets available, both through the Sunday

0:22:46.280 --> 0:22:50.239
<v Speaker 9>start as well as for just ensuring that we had

0:22:50.240 --> 0:22:52.880
<v Speaker 9>as much inventory as possible. For the American Express individual

0:22:52.960 --> 0:22:55.920
<v Speaker 9>ticket presale, again sold out of that inventory within a

0:22:55.920 --> 0:23:00.240
<v Speaker 9>couple of hours, and again in the public end sal

0:23:00.440 --> 0:23:02.600
<v Speaker 9>same thing, sold out of the inventory within a couple

0:23:02.600 --> 0:23:05.239
<v Speaker 9>of hours, and at which point in time people can

0:23:05.320 --> 0:23:08.800
<v Speaker 9>choose to resell tickets if that's their if that's their desire.

0:23:09.560 --> 0:23:13.719
<v Speaker 9>I think it's important to note that our individual ticket

0:23:13.720 --> 0:23:17.000
<v Speaker 9>price average sales price point across all the events, all

0:23:17.040 --> 0:23:19.160
<v Speaker 9>of the sessions, all of the venues, is one hundred

0:23:19.160 --> 0:23:22.720
<v Speaker 9>and ninety dollars the average resale ticket price. It's over

0:23:22.760 --> 0:23:26.840
<v Speaker 9>five hundred that it's sold for. So when people may

0:23:27.040 --> 0:23:30.320
<v Speaker 9>may say, oh, it's an expensive ticket, unfortunately for us,

0:23:30.400 --> 0:23:32.080
<v Speaker 9>we have to bear the brunt of that perception. But

0:23:32.119 --> 0:23:33.840
<v Speaker 9>it's not the ticket price that we set.

0:23:34.280 --> 0:23:36.399
<v Speaker 7>Yeah, we're just if you guys are just joining us here.

0:23:36.440 --> 0:23:37.760
<v Speaker 7>We've got Carson Coreo with us.

0:23:37.760 --> 0:23:41.040
<v Speaker 6>She's chief commercial officer at the USTA, talking all things

0:23:41.040 --> 0:23:43.720
<v Speaker 6>about revenue ticket generation, all of that that's going on

0:23:43.800 --> 0:23:46.439
<v Speaker 6>here at the US Open. So, Kison, you've brought up

0:23:46.440 --> 0:23:50.000
<v Speaker 6>something interesting. I actually didn't know about this. That this

0:23:50.040 --> 0:23:53.240
<v Speaker 6>has to do with maybe state rules about the resale

0:23:53.280 --> 0:23:55.160
<v Speaker 6>market and what can can't be restricted.

0:23:55.600 --> 0:23:57.280
<v Speaker 7>Is that something then that you guys, you.

0:23:57.200 --> 0:24:00.960
<v Speaker 6>Know, obviously as a huge event spoor here in the

0:24:01.000 --> 0:24:03.040
<v Speaker 6>state of New York. Is that something that you try

0:24:03.080 --> 0:24:05.520
<v Speaker 6>to work with the state on to say, like, hey,

0:24:05.520 --> 0:24:07.240
<v Speaker 6>you know, we want to you know, maybe change the

0:24:07.320 --> 0:24:07.960
<v Speaker 6>rules in the state.

0:24:08.040 --> 0:24:09.560
<v Speaker 7>Is there any way that we can work on this?

0:24:10.160 --> 0:24:13.480
<v Speaker 9>Listen, We're happy to talk to any state body, legislative body,

0:24:13.560 --> 0:24:16.800
<v Speaker 9>or representative at any point in time. Our intention is

0:24:16.800 --> 0:24:19.440
<v Speaker 9>to ensure that fans have an opportunity to come here

0:24:19.440 --> 0:24:22.480
<v Speaker 9>and experience the US Open and tennis are inspired to

0:24:22.520 --> 0:24:25.600
<v Speaker 9>play tennis and have an opportunity to come many days

0:24:25.640 --> 0:24:28.080
<v Speaker 9>if they wish to, to the extent that the state

0:24:28.119 --> 0:24:30.639
<v Speaker 9>wants to work with us to offer more accessibility beyond

0:24:30.640 --> 0:24:32.879
<v Speaker 9>the six days of the free open to the public

0:24:32.920 --> 0:24:35.000
<v Speaker 9>fan week. We're always happy to have a conversation.

0:24:35.040 --> 0:24:36.720
<v Speaker 2>But does it also tell you that you could be

0:24:36.800 --> 0:24:39.080
<v Speaker 2>charging more for tickets? I know that's like not a

0:24:39.080 --> 0:24:41.720
<v Speaker 2>popular thing. For me to say. But if you think

0:24:41.720 --> 0:24:44.119
<v Speaker 2>about it, the delta between the average ticket price of

0:24:44.160 --> 0:24:46.520
<v Speaker 2>a resale and the average ticket price where you're saying,

0:24:46.560 --> 0:24:48.360
<v Speaker 2>there's a lot of money right from the table there,

0:24:48.400 --> 0:24:51.199
<v Speaker 2>So it seems like the willingness to pay is a

0:24:51.200 --> 0:24:54.200
<v Speaker 2>lot higher than you guys are marketing it for right now.

0:24:54.440 --> 0:24:56.560
<v Speaker 9>It is, but it's a balance, you know, It's a

0:24:56.600 --> 0:25:01.119
<v Speaker 9>balance between wanting to retain accessibility or for all types

0:25:01.119 --> 0:25:04.200
<v Speaker 9>of fans and at the same time being an event

0:25:04.240 --> 0:25:07.399
<v Speaker 9>that has an obligation to deliver net proceeds back to

0:25:07.440 --> 0:25:10.400
<v Speaker 9>growing the game. So it is a balance. I don't

0:25:10.400 --> 0:25:12.560
<v Speaker 9>think you'll ever see us go to the highest end

0:25:12.600 --> 0:25:16.080
<v Speaker 9>of the market demand on a regular grounds pass, but

0:25:17.720 --> 0:25:20.360
<v Speaker 9>in some cases we will sell that high end experience

0:25:20.400 --> 0:25:22.760
<v Speaker 9>to the person who's willing to invest that much.

0:25:22.960 --> 0:25:25.199
<v Speaker 6>Well, the high end experience isn't a lot of that.

0:25:25.240 --> 0:25:28.160
<v Speaker 6>What's going to be part of this new renovation in ash, right,

0:25:28.160 --> 0:25:31.600
<v Speaker 6>that's going to be bringing more luxury suites also just thousands.

0:25:31.320 --> 0:25:32.959
<v Speaker 7>Of more tickets in general to the stadium.

0:25:32.960 --> 0:25:34.360
<v Speaker 6>Can you tell us a little bit more about this

0:25:35.040 --> 0:25:37.800
<v Speaker 6>renovation that's in progress in twenty twenty seven, right, That's

0:25:37.800 --> 0:25:39.360
<v Speaker 6>what it's going to be ready.

0:25:39.400 --> 0:25:42.760
<v Speaker 9>So Arthur ash Stadium amazing stadium, largest tennis stadium in

0:25:42.760 --> 0:25:45.840
<v Speaker 9>the world, purpose built for nineteen ninety seven. We've come

0:25:45.920 --> 0:25:49.359
<v Speaker 9>a long way since ninety seven, and fan expectations have

0:25:49.400 --> 0:25:51.920
<v Speaker 9>evolved and changed, and we need to evolve and change

0:25:51.920 --> 0:25:53.720
<v Speaker 9>to meet where they are and what they expect for

0:25:53.760 --> 0:25:54.480
<v Speaker 9>the next generation.

0:25:54.640 --> 0:25:57.960
<v Speaker 7>So the transformation will see the addition.

0:25:57.680 --> 0:26:01.040
<v Speaker 9>Of two thousand new incremental court side seats. We have

0:26:01.119 --> 0:26:04.600
<v Speaker 9>the smallest lower bowl in all of North America by proportion, perhaps,

0:26:05.320 --> 0:26:07.600
<v Speaker 9>and we have more way more demand for those than

0:26:07.600 --> 0:26:10.359
<v Speaker 9>we can satisfy. So we're looking to be able to

0:26:10.440 --> 0:26:13.400
<v Speaker 9>offer more accessibility both for fans that want that court

0:26:13.440 --> 0:26:15.920
<v Speaker 9>side seed as well as fans that have been longtime

0:26:15.920 --> 0:26:18.199
<v Speaker 9>subscribers in the next level and the lowge level. That

0:26:19.080 --> 0:26:21.159
<v Speaker 9>number one on their wish list is the ability to upgrade.

0:26:21.200 --> 0:26:22.880
<v Speaker 9>As I mentioned with the ninety eight or ninety nine

0:26:22.920 --> 0:26:25.000
<v Speaker 9>percent renewal rate, they don't have a lot of options,

0:26:25.440 --> 0:26:28.160
<v Speaker 9>but we will have suites moving up by about twelve feet,

0:26:28.680 --> 0:26:31.159
<v Speaker 9>same number of suites, but they will be larger with

0:26:31.200 --> 0:26:34.720
<v Speaker 9>more square footage, more fixed seats for people to enjoy

0:26:34.720 --> 0:26:37.800
<v Speaker 9>and entertain guests. And that's been long on the feedback

0:26:37.840 --> 0:26:39.320
<v Speaker 9>lists from our suitet clients.

0:26:39.400 --> 0:26:41.560
<v Speaker 2>How do you guys at the USDA talk about influencers

0:26:41.680 --> 0:26:43.560
<v Speaker 2>and the way that they're part of the us OPEN now?

0:26:43.600 --> 0:26:46.600
<v Speaker 2>I feel like the last few years it's just exploded

0:26:46.600 --> 0:26:47.880
<v Speaker 2>in terms of social media.

0:26:48.000 --> 0:26:51.399
<v Speaker 9>Yes, yes, influencers, content creators.

0:26:51.080 --> 0:26:53.400
<v Speaker 3>Are they part of officially part of media here now?

0:26:53.960 --> 0:26:57.840
<v Speaker 9>So there is something called non media credential that we've

0:26:57.880 --> 0:27:01.679
<v Speaker 9>trialed this year for a elect group of individuals that

0:27:01.920 --> 0:27:05.399
<v Speaker 9>may positively be able to report on and influence audiences

0:27:05.440 --> 0:27:08.760
<v Speaker 9>to be interested in tennis. Our mission is all about

0:27:08.760 --> 0:27:10.879
<v Speaker 9>growing the game and inspiring people to play more often

0:27:10.960 --> 0:27:13.399
<v Speaker 9>so to the extent that there are influencers content creators

0:27:13.440 --> 0:27:15.800
<v Speaker 9>that can help us leverage the us OPEN to do that,

0:27:16.119 --> 0:27:19.640
<v Speaker 9>we're really interested in exploring it. That said, you know,

0:27:19.680 --> 0:27:22.600
<v Speaker 9>it's the wild West out there. It's really challenging to

0:27:22.680 --> 0:27:27.159
<v Speaker 9>try to harness that passion, I will say, in a

0:27:27.200 --> 0:27:30.520
<v Speaker 9>way that's productive for the entire ecosystem and protects our

0:27:30.560 --> 0:27:31.720
<v Speaker 9>partners who have been with us.

0:27:31.680 --> 0:27:32.360
<v Speaker 3>For so long here.

0:27:32.400 --> 0:27:33.880
<v Speaker 2>Well, I do feel like I even see them outside

0:27:33.880 --> 0:27:35.840
<v Speaker 2>of the gates at this point. I mean, the popularity

0:27:35.920 --> 0:27:38.359
<v Speaker 2>is just so huge. Kirsten Koreo. Always good. When you

0:27:38.400 --> 0:27:40.080
<v Speaker 2>join us, it means we're at the US Open. We

0:27:40.119 --> 0:27:42.320
<v Speaker 2>love being here and we love chatting with you. Kuston Coreo.

0:27:42.400 --> 0:27:46.000
<v Speaker 2>She's chief Commercial Officer of the USTA and she might

0:27:46.040 --> 0:27:47.879
<v Speaker 2>get to watch a little tennis. Look for her in

0:27:48.040 --> 0:27:50.680
<v Speaker 2>the box next to the celebrities later in the tournament.

0:27:50.760 --> 0:27:53.880
<v Speaker 3>This is Bloomberg Business Week Daily. Stay with us.

0:27:53.920 --> 0:27:56.840
<v Speaker 2>More from Bloomberg Business Week Daily coming up after this.

0:28:01.080 --> 0:28:04.920
<v Speaker 1>You're listening to the Bloomberg Business Week Daily Podcast. Catch

0:28:05.000 --> 0:28:07.720
<v Speaker 1>us live weekday afternoons from two to five these during

0:28:07.880 --> 0:28:11.119
<v Speaker 1>listen on Apple Karplay and Android Otto with the Bloomberg

0:28:11.160 --> 0:28:14.560
<v Speaker 1>Business app, or watch us live on YouTube.

0:28:15.960 --> 0:28:16.800
<v Speaker 7>We're going to bring it now.

0:28:16.920 --> 0:28:20.040
<v Speaker 6>Eric Bouderak, he is director of US Open Player Relations

0:28:20.080 --> 0:28:23.639
<v Speaker 6>at the USTA, also a former professional player known for

0:28:23.680 --> 0:28:24.560
<v Speaker 6>your doubles pro US.

0:28:24.600 --> 0:28:25.800
<v Speaker 7>Thanks so much for joining us.

0:28:25.720 --> 0:28:27.320
<v Speaker 10>Eric, great to be here. Thanks for having me.

0:28:27.359 --> 0:28:29.480
<v Speaker 6>Right here outside of Arthur Ash. How's the tournament been

0:28:29.480 --> 0:28:31.320
<v Speaker 6>for you so far? It's only probably the crazy three

0:28:31.320 --> 0:28:32.520
<v Speaker 6>weeks of your life, it is.

0:28:32.640 --> 0:28:35.240
<v Speaker 11>It's been busy, and with it with the fan week

0:28:35.280 --> 0:28:36.959
<v Speaker 11>and all the events we have going on the front end,

0:28:37.000 --> 0:28:39.840
<v Speaker 11>it feels like a full month. But again, what better

0:28:40.000 --> 0:28:42.480
<v Speaker 11>place to be if you love tennis. This is the

0:28:42.520 --> 0:28:44.360
<v Speaker 11>center of it all, So it couldn't be.

0:28:44.280 --> 0:28:48.000
<v Speaker 2>Better explain to everybody what it means to be the

0:28:48.040 --> 0:28:49.720
<v Speaker 2>director of player relations here.

0:28:50.080 --> 0:28:51.960
<v Speaker 11>Yeah, so I joined this role about nine years ago,

0:28:52.000 --> 0:28:54.080
<v Speaker 11>straight off the court, literally ended my career in Core

0:28:54.160 --> 0:28:56.080
<v Speaker 11>ten right behind us and it was in the office,

0:28:56.120 --> 0:28:59.200
<v Speaker 11>you know, a month later. Originally the direction was, you know,

0:28:59.280 --> 0:29:02.080
<v Speaker 11>to improve the kind of relationship with players, understand all

0:29:02.120 --> 0:29:03.960
<v Speaker 11>their needs and how can they have a better experience

0:29:04.000 --> 0:29:06.280
<v Speaker 11>at the US Open. I think that has evolved over

0:29:06.320 --> 0:29:09.400
<v Speaker 11>the last nine years to you know, building new events

0:29:09.480 --> 0:29:11.760
<v Speaker 11>things like we were seen in Fan Week with Stars

0:29:11.760 --> 0:29:15.040
<v Speaker 11>of the Open, the Mixed Devils tournament, but really just

0:29:15.200 --> 0:29:17.280
<v Speaker 11>everything that the players touch, which is so many things,

0:29:17.360 --> 0:29:20.600
<v Speaker 11>right from the transportation and the hotels to the prize

0:29:20.600 --> 0:29:22.440
<v Speaker 11>money and all the everything that goes on with the

0:29:22.440 --> 0:29:23.720
<v Speaker 11>biggest events they participate.

0:29:23.840 --> 0:29:25.600
<v Speaker 2>So you want to make sure everything goes well so

0:29:25.640 --> 0:29:27.280
<v Speaker 2>they can perform their best out there on the court

0:29:27.360 --> 0:29:29.280
<v Speaker 2>and have a good experience. Can you give us the

0:29:29.440 --> 0:29:32.719
<v Speaker 2>perspective from somebody who was on tour and kind of

0:29:32.760 --> 0:29:34.400
<v Speaker 2>like what goes into it? I think a lot of

0:29:34.440 --> 0:29:36.960
<v Speaker 2>people romanticize the idea of being a pro athlete, but

0:29:37.000 --> 0:29:39.560
<v Speaker 2>then you really think about it, especially in tennis, and

0:29:39.600 --> 0:29:42.240
<v Speaker 2>you think to yourself, wait a second, this means you're

0:29:42.280 --> 0:29:45.720
<v Speaker 2>on the road all the time. You're never sleeping in

0:29:45.760 --> 0:29:48.640
<v Speaker 2>your own bed. You're spending a lot of time on

0:29:48.680 --> 0:29:50.360
<v Speaker 2>airplanes yep, and.

0:29:50.760 --> 0:29:52.520
<v Speaker 7>Spending a lot of money on all the staff that

0:29:52.560 --> 0:29:53.200
<v Speaker 7>travels with you.

0:29:53.520 --> 0:29:55.560
<v Speaker 2>It's very expensive, and if you're not one of those

0:29:55.600 --> 0:29:57.880
<v Speaker 2>household names, it's not easy to make ends meet.

0:29:58.480 --> 0:29:58.760
<v Speaker 3>It is.

0:29:58.800 --> 0:30:00.880
<v Speaker 10>So there's a lot to that equation.

0:30:01.160 --> 0:30:04.440
<v Speaker 11>I mean, first the financial side, yes, right, you're you're

0:30:04.480 --> 0:30:07.680
<v Speaker 11>traveling the world, and how you need to travel depends

0:30:07.800 --> 0:30:09.760
<v Speaker 11>very much on kind of what level sport you're at, right,

0:30:09.800 --> 0:30:12.280
<v Speaker 11>And I equate a lot of it to baseball, sort

0:30:12.280 --> 0:30:14.960
<v Speaker 11>of single A, double A, triple A. The single A level,

0:30:15.080 --> 0:30:17.000
<v Speaker 11>you know, everyone's just trying to survive, right, There's not

0:30:17.000 --> 0:30:18.480
<v Speaker 11>a lot of money coming in, not a lot of

0:30:18.480 --> 0:30:20.520
<v Speaker 11>things are being covered. As you get to the double

0:30:20.560 --> 0:30:22.880
<v Speaker 11>A level or the Challenger tour, you start to get

0:30:22.880 --> 0:30:25.320
<v Speaker 11>where there's free hotels, you start to get meals covered,

0:30:25.440 --> 0:30:27.080
<v Speaker 11>and the checks start to improve a little bit.

0:30:27.400 --> 0:30:29.040
<v Speaker 10>Once you get to the ATP tour, here.

0:30:29.440 --> 0:30:31.360
<v Speaker 11>You know, life is good, right, and you know you

0:30:31.360 --> 0:30:34.000
<v Speaker 11>see first round prize money one hundred and ten thousand dollars. Okay,

0:30:34.080 --> 0:30:36.960
<v Speaker 11>now we can start to really bank on some real income. Yes,

0:30:37.000 --> 0:30:40.120
<v Speaker 11>there's huge fluctuation within your checks week to week, but

0:30:40.200 --> 0:30:41.960
<v Speaker 11>you know that, Look, if I'm going to perform a

0:30:42.000 --> 0:30:43.720
<v Speaker 11>certain level over the course of the year, I'm going

0:30:43.800 --> 0:30:45.880
<v Speaker 11>to have, you know, a good enough income to kind

0:30:45.880 --> 0:30:48.160
<v Speaker 11>of cover my needs. Now, if you want to expand

0:30:48.200 --> 0:30:51.160
<v Speaker 11>to a large team, then that can be substantially more.

0:30:51.480 --> 0:30:53.640
<v Speaker 11>But you know, component one is the financial is you

0:30:53.680 --> 0:30:56.400
<v Speaker 11>really have to manage that because you're an independent contractor.

0:30:56.720 --> 0:30:58.840
<v Speaker 11>You know, I was with a spreadsheet, you know, trying

0:30:58.880 --> 0:31:00.640
<v Speaker 11>to figure out how much I was spent each week

0:31:00.720 --> 0:31:02.640
<v Speaker 11>or really a month, and trying to survive. But you

0:31:02.680 --> 0:31:04.840
<v Speaker 11>also don't know your earnings, right. You could make one

0:31:04.880 --> 0:31:06.720
<v Speaker 11>hundred thousand dollars one week, or you could be in

0:31:06.760 --> 0:31:09.440
<v Speaker 11>the red if you had a small check and a

0:31:09.480 --> 0:31:10.280
<v Speaker 11>team traveling with you.

0:31:10.320 --> 0:31:11.560
<v Speaker 10>So those swings are real.

0:31:12.720 --> 0:31:14.800
<v Speaker 11>But the lifestyle is probably as much the real part,

0:31:14.840 --> 0:31:16.600
<v Speaker 11>which is I tell people all the time, it's the

0:31:16.640 --> 0:31:19.640
<v Speaker 11>most unbelievable life. You know, my spring for ten years

0:31:19.760 --> 0:31:23.200
<v Speaker 11>was you know, Monte Carlo, Barcelona, Rome, Madrid, Paris, London.

0:31:23.280 --> 0:31:25.640
<v Speaker 11>I'm naming the best six cities in the world, and

0:31:25.680 --> 0:31:27.400
<v Speaker 11>we did them, you know, over the course of two

0:31:27.400 --> 0:31:28.120
<v Speaker 11>months in the spring.

0:31:28.160 --> 0:31:28.800
<v Speaker 3>It's amazing.

0:31:29.120 --> 0:31:31.680
<v Speaker 11>But you've got to be comfortable two hundred and fifty

0:31:31.720 --> 0:31:33.800
<v Speaker 11>days a year in a hotel. You're living out of

0:31:33.840 --> 0:31:37.320
<v Speaker 11>two to three suitcases, so it's it's a huge adjustment

0:31:37.360 --> 0:31:39.400
<v Speaker 11>for a lot of people. If you like the comforts

0:31:39.400 --> 0:31:41.840
<v Speaker 11>of your own home, you know, this may not be

0:31:41.920 --> 0:31:44.640
<v Speaker 11>the best career for you, but it is a fascinating

0:31:44.680 --> 0:31:47.560
<v Speaker 11>experience to see the world. You get backstage passes to

0:31:47.600 --> 0:31:50.040
<v Speaker 11>see all the best stuff that these cities have to offer.

0:31:50.160 --> 0:31:52.560
<v Speaker 10>So it's a pretty wonderful experience at all the.

0:31:52.480 --> 0:31:53.760
<v Speaker 7>Same time, totally imagine.

0:31:53.760 --> 0:31:55.400
<v Speaker 6>I mean, I'm thinking back to when you just said

0:31:55.440 --> 0:31:57.760
<v Speaker 6>Monti Carlo. There, this might have been my peak tennis

0:31:57.840 --> 0:31:59.080
<v Speaker 6>viewing experience when.

0:31:58.960 --> 0:32:00.200
<v Speaker 7>I study abroad.

0:32:00.200 --> 0:32:02.720
<v Speaker 6>Semester, I met up with my mixed doubles partner in

0:32:02.840 --> 0:32:05.880
<v Speaker 6>Monte Carlo and we went to see the semifinals of

0:32:06.040 --> 0:32:09.959
<v Speaker 6>the twenty fifteen tournament, Djokovic Nadal playing each other. Right there,

0:32:10.000 --> 0:32:11.680
<v Speaker 6>I mean, this was just just.

0:32:11.640 --> 0:32:13.760
<v Speaker 3>After you were tired, right that was year after your

0:32:14.040 --> 0:32:14.800
<v Speaker 3>retired sixteen.

0:32:16.200 --> 0:32:18.200
<v Speaker 6>Yeah, so you're talking about so much of this though

0:32:18.200 --> 0:32:20.479
<v Speaker 6>from like the doubles perspective. I think that's what's so

0:32:20.760 --> 0:32:22.680
<v Speaker 6>what a lot of people don't get to hear about

0:32:22.720 --> 0:32:24.880
<v Speaker 6>because you see, you know, of course, how the sing

0:32:24.960 --> 0:32:26.680
<v Speaker 6>A lot of the top singles players. I mean, these

0:32:26.680 --> 0:32:29.840
<v Speaker 6>are people who have what ten tens of millions of

0:32:29.880 --> 0:32:33.560
<v Speaker 6>dollars in contra and endorsements and money. How much of

0:32:33.560 --> 0:32:35.520
<v Speaker 6>that equation is happening on the double side? You know,

0:32:35.760 --> 0:32:38.320
<v Speaker 6>they is Nike and all these other sponsors. Are they

0:32:38.360 --> 0:32:40.600
<v Speaker 6>paying doubles players that much to wear their kids?

0:32:40.840 --> 0:32:41.040
<v Speaker 10>No?

0:32:41.080 --> 0:32:43.720
<v Speaker 11>I would say that in the double side, if you

0:32:43.760 --> 0:32:46.680
<v Speaker 11>know roughly seventy five percent of your earnings are coming

0:32:46.680 --> 0:32:48.040
<v Speaker 11>from encore, right you might.

0:32:48.120 --> 0:32:50.320
<v Speaker 6>That's got to be the total opposite of the single

0:32:50.360 --> 0:32:51.160
<v Speaker 6>side of the equation.

0:32:51.440 --> 0:32:51.800
<v Speaker 10>Yeah.

0:32:51.840 --> 0:32:54.160
<v Speaker 11>I don't have the exact numbers, but sure, right, I

0:32:54.160 --> 0:32:56.720
<v Speaker 11>think in the in the vicinity, absolutely so. I think

0:32:57.000 --> 0:32:59.480
<v Speaker 11>prize money is the main driver for the majority of

0:32:59.520 --> 0:33:01.640
<v Speaker 11>the tour as you get to the very top, you know,

0:33:01.680 --> 0:33:04.000
<v Speaker 11>the sponsorships and the off court earnings we will trump that.

0:33:04.120 --> 0:33:06.080
<v Speaker 10>But yeah, absolutely.

0:33:05.600 --> 0:33:08.200
<v Speaker 6>So, coming back to that, because I heard somebody told

0:33:08.200 --> 0:33:10.479
<v Speaker 6>me that you were the genius behind the mixed doubles

0:33:10.520 --> 0:33:11.360
<v Speaker 6>tournament this year.

0:33:11.920 --> 0:33:13.400
<v Speaker 7>I would think a lot of you then.

0:33:13.280 --> 0:33:16.040
<v Speaker 6>Would want to have this you know, big prize pool,

0:33:16.400 --> 0:33:18.720
<v Speaker 6>you know fivefold what it was in the previous year.

0:33:19.120 --> 0:33:21.200
<v Speaker 7>Have the real doubles players get access to that?

0:33:21.480 --> 0:33:23.840
<v Speaker 11>Yeah, No, was this was this was a tough one,

0:33:23.880 --> 0:33:25.880
<v Speaker 11>right And I obviously received a lot of phone calls

0:33:25.920 --> 0:33:28.840
<v Speaker 11>from from close friends on tour that again, this was,

0:33:28.960 --> 0:33:31.000
<v Speaker 11>this was an event that given the way that we

0:33:31.080 --> 0:33:33.080
<v Speaker 11>built it up, they weren't the majority of them weren't

0:33:33.120 --> 0:33:34.160
<v Speaker 11>going to be able to play in it, and we

0:33:34.200 --> 0:33:36.520
<v Speaker 11>had those discussions. I think the first up we wanted

0:33:36.520 --> 0:33:38.720
<v Speaker 11>to do was make sure they were financially whole. So

0:33:38.840 --> 0:33:40.960
<v Speaker 11>what we did with our increases this year, we took

0:33:41.000 --> 0:33:44.200
<v Speaker 11>our regular scheduled increases in doubles, which were substantial. Then

0:33:44.240 --> 0:33:46.120
<v Speaker 11>we took all of the money from mixed doubles from

0:33:46.200 --> 0:33:48.400
<v Speaker 11>last year it was won by doubles players and put

0:33:48.440 --> 0:33:49.600
<v Speaker 11>that in on top.

0:33:49.400 --> 0:33:50.440
<v Speaker 10>Of the other increases.

0:33:50.640 --> 0:33:52.160
<v Speaker 11>So I think a lot of the doubles rounds this

0:33:52.240 --> 0:33:54.280
<v Speaker 11>year were up thirty percent from last year, so there's

0:33:54.600 --> 0:33:57.040
<v Speaker 11>huge earnings for the double side. I think the other

0:33:57.080 --> 0:33:59.440
<v Speaker 11>thing we wanted to do, which was hard for some

0:33:59.440 --> 0:34:00.800
<v Speaker 11>of the double player to hear, but we want to

0:34:00.800 --> 0:34:03.360
<v Speaker 11>shine a light on doubles like never before. And as

0:34:03.360 --> 0:34:05.760
<v Speaker 11>the doubles mixed doubles are being played with doubles players,

0:34:05.800 --> 0:34:08.319
<v Speaker 11>there wasn't a lot of people tuning in. ESPN wasn't

0:34:08.360 --> 0:34:10.440
<v Speaker 11>really airing it, Fans weren't turning up for the matches

0:34:10.440 --> 0:34:12.360
<v Speaker 11>and droves right. What we were able to do was

0:34:12.400 --> 0:34:14.520
<v Speaker 11>to take mixed doubles something that no one talked about,

0:34:14.560 --> 0:34:16.680
<v Speaker 11>no one was really watching, put it in Arthur Rash

0:34:16.719 --> 0:34:19.200
<v Speaker 11>Stadium with twenty four thousand people. So I think that

0:34:19.320 --> 0:34:22.160
<v Speaker 11>step has been incredible. We're super happy with it. You know,

0:34:22.200 --> 0:34:24.000
<v Speaker 11>where we go forward now is to have a lot

0:34:24.080 --> 0:34:26.560
<v Speaker 11>of conversations and say, okay, what's next, right, you know,

0:34:26.719 --> 0:34:28.520
<v Speaker 11>how do we grow this to make this something bigger?

0:34:28.560 --> 0:34:30.279
<v Speaker 11>Do we want to adjust the dates, we adjust the

0:34:30.320 --> 0:34:33.279
<v Speaker 11>format to, we adjust the entry policies, and that'll be

0:34:33.440 --> 0:34:35.239
<v Speaker 11>you know, the next couple of months of analysis. But

0:34:35.280 --> 0:34:36.920
<v Speaker 11>for step one, I think it was it was a

0:34:36.920 --> 0:34:37.520
<v Speaker 11>big success.

0:34:38.080 --> 0:34:40.920
<v Speaker 2>We're speaking right now with Eric Buerak, he's heads up

0:34:41.160 --> 0:34:43.880
<v Speaker 2>player relations here at the USTA where he is a

0:34:43.960 --> 0:34:46.680
<v Speaker 2>director we're at the US Open. It is Tim's Kinnebeck

0:34:46.760 --> 0:34:49.720
<v Speaker 2>and Molly Smith. She's Bloomberg News economics editor.

0:34:50.120 --> 0:34:51.520
<v Speaker 3>Eric. I want to talk a.

0:34:51.520 --> 0:34:54.040
<v Speaker 2>Little bit about what the youth program looks like right

0:34:54.080 --> 0:34:56.760
<v Speaker 2>now in the US. You grew up playing in the US,

0:34:56.840 --> 0:34:59.560
<v Speaker 2>You played college in the US. What do you hear

0:34:59.600 --> 0:35:02.560
<v Speaker 2>from the about the difference is now in terms of

0:35:02.640 --> 0:35:05.840
<v Speaker 2>interest among young American kids and access that they have

0:35:05.960 --> 0:35:07.560
<v Speaker 2>to tennis, because that is the.

0:35:07.560 --> 0:35:10.399
<v Speaker 3>Whole purpose of the USTA. Here can you quantify for

0:35:10.440 --> 0:35:12.279
<v Speaker 3>that compared to when you were growing up?

0:35:12.360 --> 0:35:14.040
<v Speaker 11>You know, I I don't work on that side of

0:35:14.040 --> 0:35:15.720
<v Speaker 11>the business. I'm not going to rattle off the numbers

0:35:15.760 --> 0:35:17.200
<v Speaker 11>off the edge of my tongue. I know we are

0:35:17.239 --> 0:35:19.840
<v Speaker 11>in I think at least five years now consecutive growth

0:35:19.880 --> 0:35:22.480
<v Speaker 11>with participation which was looking good, which is looking good,

0:35:22.480 --> 0:35:24.040
<v Speaker 11>which is great. You know, there was sort of a

0:35:24.080 --> 0:35:25.719
<v Speaker 11>COVID bump that we had because it was one of

0:35:25.719 --> 0:35:27.520
<v Speaker 11>the first sports you could really come back and play.

0:35:27.640 --> 0:35:28.279
<v Speaker 10>I think we were.

0:35:28.160 --> 0:35:30.440
<v Speaker 11>Maybe concerned that that was only a COVID bump. But

0:35:30.480 --> 0:35:33.120
<v Speaker 11>the growth has sustained, which is which is really encouraging.

0:35:33.320 --> 0:35:35.279
<v Speaker 11>I think we're seeing lots of growth in you know,

0:35:35.320 --> 0:35:38.080
<v Speaker 11>different economic diverse environments, which is great.

0:35:39.120 --> 0:35:41.200
<v Speaker 10>Youth participation is up, which is good.

0:35:42.239 --> 0:35:44.120
<v Speaker 11>I think the US Open, I mean, we look at

0:35:44.120 --> 0:35:46.959
<v Speaker 11>this not only is the revenue from this event going

0:35:47.000 --> 0:35:49.399
<v Speaker 11>into the USTA, which has the mission to grow the game,

0:35:49.640 --> 0:35:51.600
<v Speaker 11>but we look at this as a three week festival

0:35:51.680 --> 0:35:54.400
<v Speaker 11>to showcase the sport to our country, you know, motivate

0:35:54.440 --> 0:35:56.080
<v Speaker 11>more people to go out and play the sport.

0:35:56.360 --> 0:35:58.640
<v Speaker 10>And so everything we do is from a lens of Yeah,

0:35:58.640 --> 0:35:59.080
<v Speaker 10>we want.

0:35:58.920 --> 0:36:00.359
<v Speaker 11>To earn money so we can put the money into

0:36:00.360 --> 0:36:03.080
<v Speaker 11>the sport, but let's also excite people about playing back

0:36:03.120 --> 0:36:04.560
<v Speaker 11>to the mixed doubles people.

0:36:04.920 --> 0:36:06.479
<v Speaker 7>Sorry, we'll be going to hear today.

0:36:06.680 --> 0:36:10.720
<v Speaker 2>Sorry as the Bloomberg News following on Eric for those listening,

0:36:11.400 --> 0:36:12.000
<v Speaker 2>he's still okay.

0:36:12.719 --> 0:36:13.120
<v Speaker 3>I'm good.

0:36:13.480 --> 0:36:15.399
<v Speaker 11>On the waiver Before you got here, We're all said,

0:36:15.440 --> 0:36:17.239
<v Speaker 11>I'm all right. But we knew that people love playing

0:36:17.280 --> 0:36:19.040
<v Speaker 11>mixed doubles. We wanted to We want everyone to see

0:36:19.040 --> 0:36:20.920
<v Speaker 11>that so they go to their clubs and play mixed doubles,

0:36:20.960 --> 0:36:21.080
<v Speaker 11>you know.

0:36:21.120 --> 0:36:22.560
<v Speaker 10>So that was one of the reasons. So we're looking

0:36:22.600 --> 0:36:23.680
<v Speaker 10>at it through that lens as well.

0:36:23.719 --> 0:36:24.040
<v Speaker 7>Totally.

0:36:24.080 --> 0:36:26.360
<v Speaker 6>I mean that's what I played in college. I played

0:36:26.360 --> 0:36:28.960
<v Speaker 6>for the club team. It's Syracuse, but you played actually

0:36:29.000 --> 0:36:31.399
<v Speaker 6>real college tennis, and I want to hear about what

0:36:31.440 --> 0:36:34.200
<v Speaker 6>that transition is like to go from college to the

0:36:34.239 --> 0:36:36.759
<v Speaker 6>pro circuit, because it's tennis is a bit unique in

0:36:36.760 --> 0:36:39.240
<v Speaker 6>that way. It's not the way of a traditional feeder

0:36:39.440 --> 0:36:42.239
<v Speaker 6>the way other sports are, you know, the NBA and

0:36:42.440 --> 0:36:45.240
<v Speaker 6>playing in a professional football as well. That like college

0:36:45.280 --> 0:36:47.520
<v Speaker 6>is such a huge driver of where your career is,

0:36:47.560 --> 0:36:49.400
<v Speaker 6>it's not really the same in tennis. So can you

0:36:49.440 --> 0:36:52.160
<v Speaker 6>talk about that transition and if more people are seeing

0:36:52.200 --> 0:36:53.840
<v Speaker 6>college is maybe a gateway.

0:36:53.480 --> 0:36:54.200
<v Speaker 7>To the pro tour?

0:36:54.719 --> 0:36:57.000
<v Speaker 11>So I think, I mean, I played Division II college tennis,

0:36:57.040 --> 0:36:57.759
<v Speaker 11>which is really not.

0:36:57.719 --> 0:36:58.600
<v Speaker 10>The route to pro tennis.

0:36:58.640 --> 0:37:00.400
<v Speaker 11>I don't think anyone really did it before me, and

0:37:00.400 --> 0:37:01.759
<v Speaker 11>no one did it afterwards, so that I wouldn't I

0:37:01.760 --> 0:37:02.839
<v Speaker 11>wouldn't recommend that route.

0:37:02.840 --> 0:37:04.400
<v Speaker 10>I somehow found the loophole.

0:37:04.520 --> 0:37:06.239
<v Speaker 3>I played D three and I never turned pro.

0:37:06.400 --> 0:37:06.879
<v Speaker 10>See that gain.

0:37:07.719 --> 0:37:10.640
<v Speaker 11>Yeah, A lot of people call me and asked me,

0:37:10.680 --> 0:37:12.600
<v Speaker 11>and it's a kind of a crazy story I worked out.

0:37:12.600 --> 0:37:14.719
<v Speaker 11>So anyway, But if we focus on the Division IE level,

0:37:14.719 --> 0:37:16.800
<v Speaker 11>which is really you know, the reality of a pipeline

0:37:16.840 --> 0:37:19.279
<v Speaker 11>into the pros, I think through a couple of things. One,

0:37:19.440 --> 0:37:22.239
<v Speaker 11>the college life has become more and more appealing to

0:37:22.360 --> 0:37:24.920
<v Speaker 11>players who need those years to train and get better.

0:37:25.120 --> 0:37:26.120
<v Speaker 10>So those you know you can you.

0:37:26.080 --> 0:37:27.960
<v Speaker 11>Can train from eighteen to twenty two, have all your

0:37:27.960 --> 0:37:30.360
<v Speaker 11>expenses covered at a really high level, and especially in

0:37:30.400 --> 0:37:32.799
<v Speaker 11>the men's side, where you develop a little bit later

0:37:32.880 --> 0:37:35.000
<v Speaker 11>in life, right, it's more likely to kind of give

0:37:35.040 --> 0:37:36.520
<v Speaker 11>you that time to really go off on the tour.

0:37:36.880 --> 0:37:37.680
<v Speaker 10>Number Two, with.

0:37:37.680 --> 0:37:40.600
<v Speaker 11>The nil you know, now these players can actually not

0:37:40.640 --> 0:37:42.800
<v Speaker 11>only get a free education, but they can earn some money,

0:37:42.960 --> 0:37:45.319
<v Speaker 11>build up a little bit of a net worth to

0:37:45.400 --> 0:37:47.600
<v Speaker 11>go out on tour and have some savings to take

0:37:47.600 --> 0:37:50.400
<v Speaker 11>that money on tour. I mean kem Nory playing Djokovic tonight,

0:37:50.400 --> 0:37:52.560
<v Speaker 11>he's straight out of TCU. I mean not just on

0:37:52.600 --> 0:37:55.439
<v Speaker 11>the men's sides, but we're seeing women Emmin Nvara play

0:37:55.440 --> 0:37:56.000
<v Speaker 11>college tennis.

0:37:56.000 --> 0:37:57.359
<v Speaker 10>Peyton Stearns played college tennis.

0:37:57.400 --> 0:37:59.959
<v Speaker 11>So there's a lot of players coming off college tennis

0:38:00.040 --> 0:38:00.879
<v Speaker 11>to play professionally in.

0:38:00.800 --> 0:38:03.279
<v Speaker 2>These days, and like it was even twenty thirty years ago,

0:38:03.480 --> 0:38:05.720
<v Speaker 2>a lot of players coming from outside of the US

0:38:06.160 --> 0:38:07.880
<v Speaker 2>to the US to play D One. Do you think

0:38:07.920 --> 0:38:09.600
<v Speaker 2>the nil thing is going to make it even more

0:38:09.640 --> 0:38:13.239
<v Speaker 2>so that you know, the next Carlos Alparez skips going

0:38:13.320 --> 0:38:15.440
<v Speaker 2>right pro and comes to the US and plays college.

0:38:15.440 --> 0:38:18.520
<v Speaker 11>Maybe I don't think that Alcarez will skip, but the

0:38:18.640 --> 0:38:19.800
<v Speaker 11>cam Norri's.

0:38:19.440 --> 0:38:21.080
<v Speaker 10>Of the world will will continue to skip.

0:38:21.160 --> 0:38:24.640
<v Speaker 11>If you're seventeen years old and you're winning, you know Internet,

0:38:24.680 --> 0:38:27.080
<v Speaker 11>you know, with Grand Slam Junior Championships, and you know

0:38:27.160 --> 0:38:29.200
<v Speaker 11>you're still going to the IMGs of the world are

0:38:29.200 --> 0:38:31.880
<v Speaker 11>signing you and Nike wants you, you're going pro. There's

0:38:31.920 --> 0:38:34.279
<v Speaker 11>there's too much opportunity for that group. The ones just

0:38:34.360 --> 0:38:37.080
<v Speaker 11>below that who don't have huge contracts being offered to them,

0:38:37.200 --> 0:38:38.840
<v Speaker 11>those are the ones that are going to go to college.

0:38:38.960 --> 0:38:41.040
<v Speaker 11>They're going to take those nil deals and then they're

0:38:41.040 --> 0:38:42.560
<v Speaker 11>going to hopefully go to the tour, use it as

0:38:42.560 --> 0:38:44.120
<v Speaker 11>a kind of a training ground to get ready for

0:38:44.160 --> 0:38:44.520
<v Speaker 11>the tour.

0:38:44.600 --> 0:38:46.640
<v Speaker 6>Yeah, there's just so much to be played for, especially

0:38:46.680 --> 0:38:47.720
<v Speaker 6>on the junior circuit.

0:38:47.719 --> 0:38:47.919
<v Speaker 7>There.

0:38:47.920 --> 0:38:50.160
<v Speaker 6>So, Eric Budurak, thanks so much for joining us here.

0:38:50.360 --> 0:38:53.080
<v Speaker 6>This is Eric Mudak. He's the jacker of US Open

0:38:53.080 --> 0:38:54.520
<v Speaker 6>Player Relations at the USCA.

0:38:54.600 --> 0:38:55.919
<v Speaker 7>Thanks again for coming with us here.

0:38:55.920 --> 0:38:57.799
<v Speaker 10>You guys from the set appreciate it.

0:38:57.840 --> 0:39:00.440
<v Speaker 6>So we're still sitting here outside of Arthurs Stadium, Tim,

0:39:00.760 --> 0:39:01.440
<v Speaker 6>you're gonna stay for.

0:39:01.480 --> 0:39:03.960
<v Speaker 3>The night session tonight, you know, I'll stay for a

0:39:03.960 --> 0:39:04.600
<v Speaker 3>little bit of it. Yeah.

0:39:04.600 --> 0:39:06.080
<v Speaker 2>I don't think I'm in the state untill like one am.

0:39:06.120 --> 0:39:11.120
<v Speaker 2>Like you and I did a couple of years ago, though. Yeah,

0:39:08.120 --> 0:39:12.000
<v Speaker 2>that was that was till two am.

0:39:12.040 --> 0:39:14.400
<v Speaker 3>That was crazy. Yeah, that was crazy. We'll see what happens.

0:39:14.680 --> 0:39:21.080
<v Speaker 1>This is the Bloomberg Business Weekdaily podcast, available on Apple, Spotify,

0:39:21.239 --> 0:39:25.320
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0:39:25.320 --> 0:39:29.520
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0:39:29.640 --> 0:39:33.440
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0:39:33.640 --> 0:39:36.480
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0:39:36.719 --> 0:39:38.920
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