WEBVTT - Jake Gold 0:00:04.360 --> 0:00:08.240 Welcome, Welcome, Welcome to the Bob Left Sets podcast. My 0:00:08.360 --> 0:00:13.360 guest today, my interviewer today is Canadian legend, not that 0:00:13.400 --> 0:00:16.040 he hasn't had influence the rest of the world, Jake Gold. 0:00:16.480 --> 0:00:20.320 He literally built the Tragically Hip, a legendary band who's 0:00:20.760 --> 0:00:24.720 lead singer Tragically died back in October. He was also 0:00:24.760 --> 0:00:27.960 a judge on Canadian Idol. Also a huge prog rock 0:00:28.080 --> 0:00:31.080 fan and involved in other things. Jake, Great to have 0:00:31.200 --> 0:00:33.840 you here. Great to be here, Bob. I've been listening 0:00:33.840 --> 0:00:35.920 to a lot of the podcasts and I really like 0:00:36.040 --> 0:00:39.360 the welcome, Welcome, Welcome. I'm always curious as to why 0:00:39.479 --> 0:00:43.760 three welcomes. You know, it's a direct rip off from 0:00:43.840 --> 0:00:47.560 John Oliver. Okay, John, And as I say, this is 0:00:47.600 --> 0:00:49.159 something I say for those people who read me on 0:00:49.159 --> 0:00:52.200 a regular basis, I say, what kind of crazy fucked 0:00:52.240 --> 0:00:55.920 up world is it? Everyone thinks that I made that up. No, 0:00:56.480 --> 0:00:58.480 and I've even written this that people don't remember. That's 0:00:58.520 --> 0:01:03.040 Chris Rock. Chris Rock said fifteen years ago famously, what 0:01:03.200 --> 0:01:05.560 kind of crazy fucked up world do we live in? 0:01:06.080 --> 0:01:08.800 Where the best golfer is black and the best rapper 0:01:08.920 --> 0:01:12.959 is white? Meeting Tiger Wood and eminem and and also 0:01:13.360 --> 0:01:16.400 you write what have we learned? Is that from Stern? No, no, no, 0:01:16.520 --> 0:01:18.679 what have we learned? It's my original. I don't know 0:01:18.680 --> 0:01:22.320 where I've gotten that, Stern, take that from you. That's original. 0:01:22.360 --> 0:01:24.280 Some of these things, like an attention economy. I saw 0:01:24.280 --> 0:01:26.199 a guy in Bill Maher who used to work for Google, 0:01:26.240 --> 0:01:28.520 talking about attention economy. I never saw that anywhere else. 0:01:28.600 --> 0:01:30.759 What have we learned? I've been doing for about twenty years. 0:01:31.160 --> 0:01:33.240 Usually stopped people in our tracks. I remember I was 0:01:33.280 --> 0:01:38.240 backstage with Cats Stevens and the manager of Pearl, Jam Kelly, 0:01:38.319 --> 0:01:42.160 who's also uh Kelly Curtis, Yes, who's also co manager 0:01:42.200 --> 0:01:44.400 of Cat Stevens that I say, what if we're talking 0:01:44.440 --> 0:01:46.560 about Cat Stevens. Come back and I go, what have 0:01:46.640 --> 0:01:49.000 we learned? It looks at it goes, what do you 0:01:49.040 --> 0:01:51.960 mean learned? Because usually it's not people They give an answer, 0:01:51.960 --> 0:01:55.000 but not that time. But it's interesting because Stern now 0:01:55.080 --> 0:01:58.360 all the time, near the end of his interviews, will say, 0:01:58.520 --> 0:02:01.400 what have we learned? I'm always worried, you know. I'm 0:02:01.400 --> 0:02:04.440 good with Howard. I hear from his buggety Jimmy Kimmel 0:02:04.480 --> 0:02:07.600 on a regular basis Jimmy Kimmel, who I've only met 0:02:07.640 --> 0:02:10.080 in real life once. You know, I had this issue. 0:02:10.120 --> 0:02:12.160 I was in the hospital. Can I send food? Just 0:02:12.200 --> 0:02:17.440 an amazing guy. But I'm worried because Robert Plant was 0:02:17.480 --> 0:02:22.400 on Howard Stern and I talked about plants reluctance to 0:02:22.480 --> 0:02:25.440 answer in the play along with Howard, and since then, 0:02:25.440 --> 0:02:27.680 Howard hasn't mentioned me. So I wondered if what if 0:02:27.680 --> 0:02:30.880 Howard's pissed at me? Well, I think Howard's got thick skin, 0:02:30.960 --> 0:02:33.480 but he not really. You know, it's interesting because I 0:02:33.600 --> 0:02:36.440 heard you on the wrap up show a couple of times, 0:02:36.680 --> 0:02:39.440 and um, you know me, I've been bugging you for 0:02:39.480 --> 0:02:42.360 a long time. He needs to go on Howard, but 0:02:42.440 --> 0:02:44.839 you won't do it. Well, it's funny. Uh. I did 0:02:44.919 --> 0:02:49.200 how Tony Hawks Serious XM show for Faction Talk two 0:02:49.280 --> 0:02:54.840 days ago. You had Tony here before, and Uh, Tony, 0:02:55.320 --> 0:02:57.280 we wanted to talk a lot of Stern and he 0:02:57.320 --> 0:02:58.799 was telling a lot of different stories. He said he 0:02:58.840 --> 0:03:01.280 wouldn't go on, and he said for the same reasons 0:03:01.280 --> 0:03:03.960 I told you I wouldn't want. Jake. I hear you're 0:03:04.000 --> 0:03:10.639 worth forty million dollars. Yeah, you say so, Jake do 0:03:10.680 --> 0:03:15.800 you get laid last night? He's not gonna ask you that, Sorry, Bob, 0:03:15.840 --> 0:03:18.119 he's not gonna ask you that. Well, as I thank 0:03:18.160 --> 0:03:21.919 you overestimate that. I don't think he's gonna ask you that. Well, 0:03:22.000 --> 0:03:25.280 let's see if he actually asks me. I I think 0:03:25.320 --> 0:03:28.600 he's read enough of your stuff. The other side of 0:03:28.639 --> 0:03:31.200 it is is maybe you're a wrap up show guest. 0:03:31.400 --> 0:03:34.080 Maybe no disrespect to what you do because you reach 0:03:34.160 --> 0:03:37.280 so many people. But you look at what he's doing now, 0:03:37.920 --> 0:03:42.560 and like everybody's famous, there's no like outliers anymore. There's 0:03:42.840 --> 0:03:45.680 like it used to be, like you'd hear about someone 0:03:45.760 --> 0:03:48.480 knew that you hadn't heard of, and scrippers and hookers 0:03:48.520 --> 0:03:51.040 and like porn started off. There's none of that anymore. 0:03:51.120 --> 0:03:54.200 It's all a listers all hawking their wares. How do 0:03:54.240 --> 0:03:57.280 you feel about that? Like he had Lily Tomlin and 0:03:57.360 --> 0:03:59.400 Jane fond On. Do you think that's good or you 0:03:59.440 --> 0:04:02.960 think that's about Lily Tomlin and Jane Fonda are pretty 0:04:02.960 --> 0:04:06.360 special people, and I think that's good. I think that's 0:04:06.400 --> 0:04:09.040 good when he can go deep like that. I'm a 0:04:09.040 --> 0:04:11.760 little disappointed with some of the like the Daily Show 0:04:11.840 --> 0:04:15.720 for me today, you know, I watch it um as 0:04:15.720 --> 0:04:19.240 an example, it's just like everybody who's on mostly is 0:04:19.279 --> 0:04:21.400 just hawking their wares. Know anyway, just to be clear, 0:04:21.440 --> 0:04:23.800 you're talking about The Daily Show on Comedy Central. You're 0:04:23.800 --> 0:04:26.120 talking well, that's one of the things that bothers me 0:04:26.240 --> 0:04:28.960 is getting older. I know, you're approaching a big birthday, 0:04:29.200 --> 0:04:32.320 and when I came to that same big birthday, it's 0:04:32.360 --> 0:04:34.360 just worse. Ship. I mean, the New York Times best 0:04:34.360 --> 0:04:36.680 newspaper in the world, right winners. You can argue with me, 0:04:36.680 --> 0:04:38.880 but that's a different podcast. You open the Hearts and 0:04:38.960 --> 0:04:41.320 Leisure section on Sunday, it's just all hype. I mean, 0:04:41.360 --> 0:04:42.840 if the movie is any good, I'll find out and 0:04:42.880 --> 0:04:44.680 I'll watch her. I won't, but I don't need to 0:04:44.720 --> 0:04:46.839 hear about Oh yeah, you know it's the best movie 0:04:46.839 --> 0:04:48.040 you ever had. Let me tell you what I ate 0:04:48.120 --> 0:04:50.680 on set. You're just trying to you know, excitement. And 0:04:50.720 --> 0:04:53.400 then that's the thing about about I don't mind that, 0:04:53.520 --> 0:04:56.120 at least Stern does in depth interviews. But now you're 0:04:56.120 --> 0:04:59.040 watching The Daily Show. When when Jon Stewart was on, 0:04:59.680 --> 0:05:01.760 it was always more interesting to me when he had 0:05:01.800 --> 0:05:04.280 an author or someone that was doing something different that 0:05:04.400 --> 0:05:08.080 I didn't hear, didn't know as opposed to the next 0:05:08.120 --> 0:05:13.800 actor or comedians, because, as you know, Johnny Carson originally 0:05:13.880 --> 0:05:16.400 was ninety minutes. He would always have an author, have 0:05:16.440 --> 0:05:20.440 people who weren't famous, and then David Letterman totally reconstructed 0:05:20.480 --> 0:05:23.159 the Paradigm into a comedy show. We literally had to 0:05:23.200 --> 0:05:26.040 come on and tell jokes are funny. Story And now 0:05:26.080 --> 0:05:29.880 it's funny. He's on Netflix doing Johnny's old show, going 0:05:29.920 --> 0:05:34.400 in depth with you know, first Obama and there's another episode, right, 0:05:35.080 --> 0:05:37.720 So it's funny that he is not reinventing the paradigm. 0:05:37.720 --> 0:05:39.960 It's how come in music, we haven't heard a new 0:05:40.040 --> 0:05:42.440 sound in fifteen years. Well, it's funny. You know. We 0:05:42.440 --> 0:05:45.279 were discussing the Actually Will Botlin and I were talking 0:05:45.320 --> 0:05:48.240 about that. Botwin is a big manager red Light Management, right, 0:05:48.240 --> 0:05:50.800 he runs red Light. We were talking about that two 0:05:50.920 --> 0:05:53.920 nights ago, him and I would you uncover? Well, the 0:05:53.960 --> 0:05:56.880 problem is is the uh I think it has to 0:05:56.960 --> 0:06:01.080 do a lot with the access is is that there's 0:06:01.240 --> 0:06:04.880 so much stuff out there and it's so easy to 0:06:05.000 --> 0:06:07.120 get it out there, like to put it up there. 0:06:08.200 --> 0:06:10.400 Very much entry is not existing, there's no there's no, 0:06:10.960 --> 0:06:18.000 but but the barrier to be found out is huge, huge. 0:06:18.520 --> 0:06:22.400 And he was talking to me about being at presentation 0:06:22.560 --> 0:06:24.680 of all this new music that was coming out and 0:06:24.720 --> 0:06:27.560 everything else, and he said it all sounded the same, 0:06:27.880 --> 0:06:29.920 and it sounds like an old guy's thing to say, 0:06:29.960 --> 0:06:32.479 but it didn't because he said, even the rock stuff 0:06:32.760 --> 0:06:35.400 is now starting to be produced like the pop stuff, 0:06:35.440 --> 0:06:37.920 just so it can get on the radio, just so 0:06:37.960 --> 0:06:41.480 it can fit into playlists. You look at Spotify and 0:06:41.520 --> 0:06:44.040 now you know Apple Music is now about to pass 0:06:44.040 --> 0:06:47.640 Spotify in America for paid subscribers, which I think is 0:06:47.680 --> 0:06:50.840 an interesting concept in itself. But when you look at 0:06:50.880 --> 0:06:53.680 those things and you see that in order to get 0:06:54.040 --> 0:06:57.440 any traction, you've got to get on these playlists, and 0:06:57.480 --> 0:07:00.320 even those aren't going to give you fans guarantee. It's 0:07:00.320 --> 0:07:03.400 just gonna get you more exposure. I manage an accol 0:07:03.480 --> 0:07:05.880 common deer. See my plug I get my plug in. 0:07:05.960 --> 0:07:08.160 I knew you would, Well, it's what I do. He's 0:07:08.200 --> 0:07:11.760 a manager and that's d e R. It's two words 0:07:12.680 --> 0:07:14.960 there from Canada. We're talking about the animal deer and 0:07:15.000 --> 0:07:16.640 as opposed to the guy on the ship, and they'll 0:07:16.640 --> 0:07:18.760 be a south By Southwest but you know they do. 0:07:19.000 --> 0:07:22.040 I wouldn't call super commercial. It's commercial, but I wouldn't 0:07:22.040 --> 0:07:25.440 call it super commercial music. We're getting played on playlists 0:07:25.440 --> 0:07:27.440 and things like that, but I wouldn't say we're blowing 0:07:27.520 --> 0:07:30.160 up around the world with the kind of numbers we're getting. 0:07:30.520 --> 0:07:32.120 And and it's hard for us to get on the 0:07:32.240 --> 0:07:34.960 radio like we we'd have to be a million plays, 0:07:34.960 --> 0:07:38.160 like you know what our plays are combined so far 0:07:38.200 --> 0:07:41.080 in a Year's what Drake does in a minute, right. Well, 0:07:41.120 --> 0:07:44.720 the interesting thing there's this album for the soundtrack for 0:07:44.760 --> 0:07:47.600 the movie The Greatest Showman, and there's a track on 0:07:47.680 --> 0:07:50.200 there that is a hit. It was remade by Kesh 0:07:50.280 --> 0:07:52.800 I'm not about a hit if you hear it, and 0:07:53.040 --> 0:07:55.600 it's still not being played by Top forty radio because 0:07:55.640 --> 0:07:58.480 it's not a hip hop track. Right, So there's a 0:07:58.520 --> 0:08:02.520 real transition going on for those people who are students 0:08:02.560 --> 0:08:04.960 of the game. It may not be that inside the 0:08:05.080 --> 0:08:08.560 music business goes where it gets the most exposure, and 0:08:08.880 --> 0:08:12.880 radio is where you reach the most eyeballs but or 0:08:13.000 --> 0:08:16.600 ears in this case, but it is diminishing and it 0:08:16.640 --> 0:08:20.760 will be slowly eclipsed by streaming. So it's funny that 0:08:20.800 --> 0:08:22.880 you know, you have these. You know, in terms of radio, 0:08:23.240 --> 0:08:26.480 it's really just urban hip hop now on top forty 0:08:26.560 --> 0:08:29.640 certainly in America. Yeah, and dance. There's there's some dancing, 0:08:29.680 --> 0:08:31.680 but dances lesson it was a few years ago. The 0:08:31.840 --> 0:08:34.959 dances also evolved. There's like it's it's hybrid. Now it's 0:08:34.960 --> 0:08:37.920 like dance hip hop. Like there's they're mixing it all together. 0:08:38.040 --> 0:08:40.760 There was an interesting panel at Pollstar which I was 0:08:40.800 --> 0:08:44.120 just at, and they had that's a a conference for 0:08:44.160 --> 0:08:46.600 the touring industry, for the touring industry, but there was 0:08:46.640 --> 0:08:50.520 a panel and they had Pandora guy and Mark Cuban 0:08:50.840 --> 0:08:53.880 was on. Our good friend Mark Iiger was moderating and 0:08:55.600 --> 0:08:58.400 agents were dropping names. But there was women from My 0:08:58.559 --> 0:09:01.520 Heart Radio there and uh, you know, the the numbers 0:09:01.520 --> 0:09:05.160 still show that more people are still learning about music 0:09:05.360 --> 0:09:09.319 from from radio. That's at least what what she says. 0:09:09.640 --> 0:09:11.679 But they're going to get into the streaming business. I 0:09:11.679 --> 0:09:13.240 mean they're already in it. They have an app you 0:09:13.280 --> 0:09:15.480 can listen to their stations. Whether it will succeed is 0:09:15.520 --> 0:09:19.120 another issue, right, But everybody wants to be in every place, 0:09:19.760 --> 0:09:22.480 you know, everybody wants to be everywhere. They had Scott 0:09:22.520 --> 0:09:25.559 Greenstein from Serious XM. There right, and you know they 0:09:25.559 --> 0:09:28.040 have an app too, so you're kind of streaming that. 0:09:28.760 --> 0:09:32.160 What was interesting is they were talking about the connectivity, 0:09:32.360 --> 0:09:35.920 you know, because really what drives music on radio is 0:09:35.960 --> 0:09:38.760 the car. You know, it's the car. When you're at home, 0:09:38.880 --> 0:09:41.160 you have your Spotify, you have your other options, but 0:09:41.320 --> 0:09:44.400 when you're in the car, most people cars are equipped 0:09:44.440 --> 0:09:46.960 with FM AM and you click it and that's it. 0:09:47.080 --> 0:09:49.440 Especially in cities like Los Angeles, were a lot of 0:09:49.440 --> 0:09:52.040 people spending a lot of time in cars. You've given 0:09:52.120 --> 0:09:54.199 up your car, right, yes, I gave up my car. 0:09:54.440 --> 0:09:56.880 You had an accident a few months back, October one, 0:09:57.160 --> 0:09:59.640 and you live in Toronto and I lived downtown And 0:09:59.720 --> 0:10:03.640 now that you're ubering lifting, whatever, what's your experience? Great? 0:10:03.880 --> 0:10:07.679 No downside. I rent a car on weekends because my 0:10:07.720 --> 0:10:10.760 mom has been ill and she lives in the north 0:10:10.840 --> 0:10:13.280 end of the city, so I try and go up 0:10:13.320 --> 0:10:16.240 every Sunday to see her. And I also play tennis 0:10:16.240 --> 0:10:18.800 on a team that travels on Saturday. So I usually 0:10:18.840 --> 0:10:21.680 rent a car Saturday afternoon and give it back Sunday afternoon. 0:10:21.720 --> 0:10:24.560 And you read it from a traditional agency or no, no, 0:10:24.640 --> 0:10:26.160 I I go to like a budget. I have a 0:10:26.160 --> 0:10:28.360 deal with budget and you know, now, so did you 0:10:28.400 --> 0:10:30.959 handle a deal because your manager say I'm coming every weekend, 0:10:31.120 --> 0:10:33.360 give me a special rate. Well that's what we do. 0:10:35.120 --> 0:10:37.520 So for the people who don't know, I want to 0:10:37.559 --> 0:10:39.199 go back to this, we're gonna get there. Believe me, 0:10:39.240 --> 0:10:42.079 We're not gonna forget the threat. Digression is a spice 0:10:42.120 --> 0:10:44.720 of light. Okay, okay, you know that you're gonna rent 0:10:44.760 --> 0:10:47.120 a car a certain amount, how do you go in 0:10:47.160 --> 0:10:49.640 and negotiate. I look at all the rates that are 0:10:49.640 --> 0:10:53.200 out there, right, and it's it's not so much negotiation 0:10:53.280 --> 0:10:55.439 because I'm going to argue with the guy's renting me 0:10:55.440 --> 0:10:57.079 in the car for forty five bucks for the day. 0:10:57.080 --> 0:10:59.400 I'm not gonna I'm gonna get five bucks off. So 0:10:59.480 --> 0:11:03.280 instead I'd rather say, you know, it's a snowy day, 0:11:03.520 --> 0:11:06.120 you know, give me the four by four today. You know. 0:11:06.360 --> 0:11:08.960 It's like so I'm getting like, oh, you know what, 0:11:09.080 --> 0:11:10.680 I got to move some stuff? Can you give me 0:11:10.720 --> 0:11:13.079 this van today? And they just say, yeah, sure, here 0:11:13.120 --> 0:11:15.040 we got one. But you do rent a car every weekend. 0:11:15.360 --> 0:11:17.640 It's been like that for the last little while, only 0:11:17.679 --> 0:11:21.040 because because I've had to go up and and and 0:11:21.080 --> 0:11:22.920 not had to. I want to, but you know, my 0:11:22.960 --> 0:11:24.880 brother and I go up. So you know your brother 0:11:24.920 --> 0:11:27.120 doesn't have a car either. No, he's he's hasn't had 0:11:27.120 --> 0:11:29.160 a car for a long time. But oh it's interesting. 0:11:29.320 --> 0:11:32.079 UH in Colorado, as with a promoter, and he wanted 0:11:32.080 --> 0:11:35.360 to store his stuff very close to the lift. So 0:11:35.440 --> 0:11:37.079 he goes up to the guy normally have to pay 0:11:37.120 --> 0:11:40.280 a stiff fee. He says, you like concerts, and then 0:11:40.320 --> 0:11:42.160 where you want to go in town, I can take 0:11:42.200 --> 0:11:44.160 care of you. Used to be the currency was the 0:11:44.200 --> 0:11:48.080 actual physical products, the vinyl, the cassettes. Now it's like 0:11:48.200 --> 0:11:51.400 everybody's always trading something and well it's the live experience, 0:11:51.559 --> 0:11:54.560 right you know, Um, I don't have that kind of Uh. 0:11:54.880 --> 0:11:57.400 I don't have that kind of currency, but I do 0:11:57.520 --> 0:12:01.520 have um repeat businesses current and see. I actually I 0:12:01.559 --> 0:12:03.679 had to move some of my mother's stuff because she 0:12:03.760 --> 0:12:06.000 moved out of a home into uh and she was 0:12:06.040 --> 0:12:07.520 in the hospital. We had to find a new home 0:12:07.559 --> 0:12:09.360 for her. And it was like we got to move 0:12:09.360 --> 0:12:11.280 her stuff out of the home. And I went to 0:12:11.280 --> 0:12:14.000 the budget to rent a van and a friend of 0:12:14.040 --> 0:12:17.280 mine was gonna take the bad and so I bought 0:12:17.320 --> 0:12:20.880 this mattress pad, and I bought some markers from Budget 0:12:21.040 --> 0:12:23.520 that they have there. We ended up not taking the bed, 0:12:23.720 --> 0:12:25.760 and we ended up not taking and and when we 0:12:25.800 --> 0:12:27.480 opened the markers, one didn't work. So I went to 0:12:27.480 --> 0:12:30.400 bring the car back. The next day. I had the 0:12:30.440 --> 0:12:32.840 receipt and I said, look, I didn't use the mattress pad, 0:12:32.920 --> 0:12:38.000 the markers. Look it doesn't it's broken, doesn't work. I 0:12:38.040 --> 0:12:40.840 want my nine bucks back. And the guy said, uh. 0:12:41.040 --> 0:12:43.400 The guy said, we don't do refunds on that. I said, okay, good, 0:12:43.480 --> 0:12:46.600 Well there's an enterprise of block away. I'm here every week. 0:12:46.800 --> 0:12:49.280 Either want my business or you don't. Well, we can't 0:12:49.320 --> 0:12:50.719 do a refund. I said, then give me a nine 0:12:50.720 --> 0:12:53.960 dollar credit on the rental. Like he couldn't think of that, 0:12:54.000 --> 0:12:56.800 and he went, okay, I'll do that. I said, okay, good, 0:12:56.840 --> 0:12:59.160 here's your pat math. That's who you got, one of 0:12:59.200 --> 0:13:01.920 the big boys. But going back to your point nine 0:13:02.000 --> 0:13:04.640 bucks there you going back to your point about the 0:13:04.679 --> 0:13:07.199 new music. Well, it's just it's interesting that I'm just 0:13:07.240 --> 0:13:10.400 talking about this the car connectivity. So they're all talking 0:13:10.400 --> 0:13:13.400 about you know when it finally gets connected and gets connected, Well, 0:13:13.720 --> 0:13:15.520 you know when I come here, I rent a car. 0:13:15.880 --> 0:13:18.120 Most of the cars today, if you have an iPhone 0:13:18.240 --> 0:13:20.680 or an Android, they come with Apple car Play or 0:13:20.679 --> 0:13:24.320 whatever the equivalent is for Android. You plug your phone in, 0:13:24.480 --> 0:13:28.080 you're connected right now. I rent a car from a 0:13:28.160 --> 0:13:32.800 company that has the cars equipped with WiFi in the car. Well, 0:13:33.800 --> 0:13:36.160 I don't need the radio anymore. Do you listen to 0:13:36.200 --> 0:13:38.880 the radio? And they actually have serious XM in the car. 0:13:39.280 --> 0:13:41.640 But here's an interesting thing. I will now say the 0:13:41.640 --> 0:13:44.040 company's name since this will go out, because I text 0:13:44.120 --> 0:13:47.160 them about this. They're called Silver Car. I heard about 0:13:47.240 --> 0:13:50.600 them on Howard Stern and that's where they first started 0:13:50.600 --> 0:13:53.000 to promote their service. And I remember telling you about it. 0:13:53.040 --> 0:13:56.720 And they had a code, a Howard one promo code. 0:13:57.160 --> 0:13:59.320 I came here and I thought, I'll try them out 0:13:59.360 --> 0:14:01.240 there in l A. I'll try them out there only 0:14:01.280 --> 0:14:03.800 in the US, and they ran out a four. So 0:14:03.880 --> 0:14:06.920 I used the promo code. I get the car. Great service, 0:14:06.920 --> 0:14:10.000 but I love the cars and it's got WiFi. When 0:14:10.000 --> 0:14:13.319 I was renting cars, then when you're roaming internationally, because 0:14:13.559 --> 0:14:17.120 you know Canada actually is a different country, you pay 0:14:17.200 --> 0:14:19.600 more for roaming when you're roaming internationally. So if you 0:14:19.680 --> 0:14:22.320 had WiFi in the car, especially all the time I 0:14:22.400 --> 0:14:24.720 spend in the car in Los Angeles, you'd actually save 0:14:25.680 --> 0:14:27.560 you know, you'd save on using your data. So I 0:14:27.560 --> 0:14:29.560 thought this was a great thing. It had nav it 0:14:29.640 --> 0:14:32.720 had WiFi, and it had Serious XM with Howard Stern. 0:14:33.320 --> 0:14:36.880 So fast forward to now I'm in the car. I'm like, oh, 0:14:37.000 --> 0:14:39.680 I haven't had a car since October. I haven't really 0:14:39.680 --> 0:14:41.960 listened to Stern. Oh I'm gonna be able to listen 0:14:41.960 --> 0:14:43.720 to Stern while I'm in l A. I go to 0:14:43.800 --> 0:14:47.600 the hite, press the button on the radio. It's a premium. 0:14:47.640 --> 0:14:50.240 It's not included in the car anymore. So you texted 0:14:50.280 --> 0:14:52.480 them and what they say? I texted them and I said, 0:14:52.480 --> 0:14:55.080 why isn't Howard Stern included in the car anymore? And 0:14:55.120 --> 0:14:57.880 the guy said, ever since our sponsorship ended with Serious 0:14:58.040 --> 0:15:02.480 x M, we just have this basic serious XM. And 0:15:02.520 --> 0:15:04.600 I wrote them back. I said, well, that's funny because 0:15:04.640 --> 0:15:08.920 I discovered your company from Howard Stern using the Howard 0:15:09.480 --> 0:15:14.120 promo phone. Guess what, crickets no response to that chose 0:15:14.160 --> 0:15:16.960 the power of Howard. Okay, so what have we established? 0:15:17.040 --> 0:15:19.760 I firmly believe, but no, But back to the streaming thing. 0:15:19.880 --> 0:15:23.040 So the connectivity, My point is, I now have the 0:15:23.120 --> 0:15:27.880 option to listen in this car, specifically that has WiFi. 0:15:28.280 --> 0:15:32.440 If I'm worried about data, I can stream my Spotify 0:15:32.920 --> 0:15:36.400 if even if it's unsaved, I can literally stream my Spotify. 0:15:36.440 --> 0:15:38.560 It's an icon that comes up on the screen. And 0:15:38.600 --> 0:15:41.920 when you have Apple car play, um Deezer comes up 0:15:41.920 --> 0:15:45.000 on the screen, Apple Music comes up on the screen. 0:15:45.280 --> 0:15:48.280 So I can stream all of those via my phone 0:15:48.440 --> 0:15:52.880 in the car and all that the the icons are 0:15:52.960 --> 0:15:56.120 all there. I just dialed them, impress it and Siri 0:15:56.320 --> 0:16:00.800 connects to it so I can ask the question through SERI. Okay, 0:16:00.840 --> 0:16:03.640 so is your opinion how's this going to impact radio? Well, 0:16:03.680 --> 0:16:05.880 I just think it's it's gonna impact it. Like they're 0:16:05.880 --> 0:16:08.840 all talking. But when full connectivity comes, well it's here. 0:16:09.560 --> 0:16:11.520 I was surprised that no one brought it up on 0:16:11.560 --> 0:16:14.680 the panel, Like, nobody brought it up all the people 0:16:14.720 --> 0:16:17.720 you're talking about it, you get screwed by full connectivity. Well, no, 0:16:17.840 --> 0:16:21.240 it could help Serious. I mean people are listening to Serious. 0:16:21.240 --> 0:16:24.120 I guess there. There's their main business is still the car, 0:16:24.480 --> 0:16:26.360 you know, I I don't know, do you listen only 0:16:26.400 --> 0:16:28.040 in the car. Do you actually have the thing that 0:16:28.080 --> 0:16:31.960 sits in I listen, uh, pretty much everywhere, depending on 0:16:32.080 --> 0:16:34.720 my needs. If I'm in the car and there's something 0:16:34.760 --> 0:16:36.840 I'm very interested in, I'll go home and listen to it. 0:16:37.120 --> 0:16:40.880 Certainly with Howard. I use the app for certain interviews 0:16:40.880 --> 0:16:43.120 that I want to hear while go hiking in the mountains. 0:16:43.120 --> 0:16:46.200 I'll listen to those primarily. And you pay for serious 0:16:47.320 --> 0:16:48.920 you know, as a friend of the company, I do 0:16:49.000 --> 0:16:52.000 not write, so I pay or I paid. And it 0:16:52.120 --> 0:16:54.080 used to be you could go online for free so 0:16:54.120 --> 0:16:58.080 I could have it on in my office's and extra money, 0:16:58.080 --> 0:17:01.160 and it wasn't. It wasn't aount of money. It piste 0:17:01.160 --> 0:17:04.160 me off because they raised the price. It was almost 0:17:04.400 --> 0:17:07.280 it was over two hundred dollars a year in Canada, right, 0:17:07.359 --> 0:17:10.359 Canadian dollars. And then there was like, now you're gouging 0:17:10.359 --> 0:17:12.480 me for even though it was it was it wasn't. 0:17:12.520 --> 0:17:15.119 It was ten bucks in Canada for the online and 0:17:15.160 --> 0:17:17.840 I just went, I'm done, okay, But without making it 0:17:17.880 --> 0:17:19.920 about seriously, going back to the music and how we 0:17:20.560 --> 0:17:22.879 why do you believe we haven't gotten a new sound? 0:17:23.080 --> 0:17:25.280 I think there's tons of new sounds out there. I 0:17:25.320 --> 0:17:27.680 don't think they've been discovered yet, and that's the problem. 0:17:28.240 --> 0:17:30.200 How do we find them? How do we find them? 0:17:31.040 --> 0:17:32.879 And I were saying that, and how are we going 0:17:32.960 --> 0:17:35.880 to find these? There's a couple of subjects going on here. 0:17:36.320 --> 0:17:38.600 First and foremost, I believe we live in a hip 0:17:38.640 --> 0:17:41.479 hop dominated nations through the degree we do because they 0:17:41.480 --> 0:17:44.480 embrace new technologies, they embrace giving it away for free, 0:17:44.480 --> 0:17:48.040 they embrace soundclothe, they brace Spotify. The other genres have 0:17:48.160 --> 0:17:51.720 resisted streaming. The rock people they have all the acts 0:17:51.720 --> 0:17:55.400 are saying streaming sucks, it doesn't pay, all the old acts, etcetera, 0:17:55.640 --> 0:17:58.199 such that their fans don't get on streaming. You know, 0:17:58.200 --> 0:18:00.000 we were talking the other week with Jason Flam about 0:18:00.040 --> 0:18:02.280 is that Greta van Fleet went to number one in 0:18:02.320 --> 0:18:04.959 the active rock format. When I went to number one 0:18:04.960 --> 0:18:06.560 for a couple of weeks, still had under a million 0:18:06.680 --> 0:18:10.000 streams on Spotify. It's got more now because that audience 0:18:10.080 --> 0:18:12.600 is not on there. So I believe when all the 0:18:12.720 --> 0:18:16.600 genres ultimately moved to streaming, there will be more of 0:18:16.640 --> 0:18:20.400 an equalization of different types of formats that we have now, 0:18:20.560 --> 0:18:22.960 as opposed to if you go to the Spotify Top fifty, 0:18:22.960 --> 0:18:26.399 it's almost all hip hop, so it's therefore it's everything 0:18:26.400 --> 0:18:29.720 else is marginalized, and it's hard to even become aware 0:18:29.760 --> 0:18:33.159 of it. Well, I mean, the country was last. The 0:18:33.160 --> 0:18:37.080 country is ahead of rock. I'm streaming. I don't know why, 0:18:37.320 --> 0:18:39.600 but they're embracing it more than rock. Well, I think 0:18:39.760 --> 0:18:42.159 I think part of it is that I think a 0:18:42.240 --> 0:18:43.960 lot of people didn't realize there were a lot of 0:18:43.960 --> 0:18:48.840 country fans outside of the South. Listen, Patty said, country 0:18:48.920 --> 0:18:50.520 is the rock music of the seventies, and if you're 0:18:50.560 --> 0:18:53.440 someone who loved rock, you hated country that kind of 0:18:53.560 --> 0:18:56.399 rock and you hated country. Believe the dash Philly is 0:18:56.440 --> 0:18:59.760 your sound at this point. These are not twangy people know, 0:19:00.000 --> 0:19:02.680 oh no, no no. And Nashville isn't just country anymore, 0:19:02.920 --> 0:19:05.560 that's for sure, the land of Land of musicians like 0:19:05.640 --> 0:19:08.800 Chris Tapleton. I watched him on Saturday Night Live and 0:19:08.840 --> 0:19:11.720 I was like, this is as heavy as anything I've 0:19:11.720 --> 0:19:14.240 ever But the funny thing about Chris Stapleton a couple 0:19:14.240 --> 0:19:17.199 of years ago that was like heavy all right. A 0:19:17.240 --> 0:19:19.760 couple of years ago he won Album of the Year 0:19:19.800 --> 0:19:23.080 whatever they're calling it. The c m A Awards, and 0:19:23.359 --> 0:19:26.240 if you look at the statistics, he is the biggest 0:19:26.280 --> 0:19:28.800 acting country music in terms of consumption, in terms of 0:19:28.840 --> 0:19:32.480 sales and streams, not on radio. But that's a fascinating 0:19:32.520 --> 0:19:35.440 thing because he's the most credible acted country So they 0:19:35.480 --> 0:19:37.520 all agree this is what they want. By the same 0:19:37.520 --> 0:19:40.240 time they're putting up problem. Well, it's interesting you say 0:19:40.240 --> 0:19:45.520 that because even in the non country fans love Chris 0:19:45.560 --> 0:19:48.640 Stapleton because like I see it on Twitter, like after 0:19:48.680 --> 0:19:51.199 the Saturday Night Live performance, all these people who I 0:19:51.320 --> 0:19:54.800 know that we're traditionals, you would see them more as 0:19:54.920 --> 0:19:59.159 rock people or or not not pop, not pop people, right, 0:19:59.240 --> 0:20:03.040 even as far is like alternative music, people all flipped 0:20:03.080 --> 0:20:05.560