WEBVTT - Bloomberg Businessweek Weekend - March 8th, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg business Week inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 3>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast.

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<v Speaker 3>Quite a week that included Super Tuesday's voting in fifteen

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<v Speaker 3>states at as expected, prompted Republican presidential hopeful Nikki Haley

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<v Speaker 3>to drop out and deliver definitive wins for both former

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<v Speaker 3>President Donald Trump and President Joe Biden in an almost

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<v Speaker 3>guaranteed rematch come November. As for President Biden, he also

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<v Speaker 3>addressed the nation in his State of the Union speech

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<v Speaker 3>this past week, announcing, among other initiatives, plans to raise

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<v Speaker 3>taxes and corporations.

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<v Speaker 4>On top of all that, we continue to digest us

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<v Speaker 4>economic data on every from the services sector, factory activity,

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<v Speaker 4>job openings, and on the overall health of the job market.

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<v Speaker 4>This is Fedchair J. Powell spent two days up on

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<v Speaker 4>Capitol Hill answering questions, as he does twice a year

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<v Speaker 4>in his semi annual Monetary Policy testimony before the House

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<v Speaker 4>Financial Services and Senate Banking Committees, the FED chair reiterated

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<v Speaker 4>to lawmakers that the US Central Bank is in no

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<v Speaker 4>rush to cut interest rates until policymakers are convinced that

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<v Speaker 4>they have won their battle over inflation.

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<v Speaker 3>A lot going on this week, and all the details

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<v Speaker 3>on all of what Tim just talked about you can

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<v Speaker 3>find at Bloomberg dot com or on the Bloomberg but

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<v Speaker 3>that is our backdrop. We're going to spend a lot

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<v Speaker 3>on the macro market and political backdrop. This hour with

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<v Speaker 3>Kathy would have of ARC invest and what impact any of

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<v Speaker 3>it might have on the market outlook. We'll also get

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<v Speaker 3>Kathy Wood's take on everything from getting out of Nvidia

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<v Speaker 3>before the stratospheric run up and what AI stock she

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<v Speaker 3>might be buying instead.

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<v Speaker 4>Also what she makes of the overall run up in

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<v Speaker 4>stocks and whether she sees any signs of bubble, plus

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<v Speaker 4>how things are going with her new spot Bitcoin etf Oh, Carol, hmmm,

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<v Speaker 4>what about Elon too, of course, yeah, and what she's

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<v Speaker 4>been adding to we're selling out of and.

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<v Speaker 3>Why always lots to talk about when she joins us.

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<v Speaker 3>Kathy Wood, by the way, part of an all star

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<v Speaker 3>lineup of women over the next couple of hours, in

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<v Speaker 3>light of March being Women's History Month and International Women's

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<v Speaker 3>Day just this past Friday, and so also this hour,

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<v Speaker 3>Capitol Group's head of Global Asset class Services, Matti Desner,

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<v Speaker 3>she'll join us on the capital market assumptions for the

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<v Speaker 3>next twenty years.

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<v Speaker 4>We all should probably listen closely considering what the author

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<v Speaker 4>of a new book has to say. Teresa Gilarducci is

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<v Speaker 4>professor of economics at the New School, also the author

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<v Speaker 4>of the new book Work Retire Repeat The Uncertainty of

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<v Speaker 4>Retirement in the New Economy. It's a damning portrait of

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<v Speaker 4>the dire realities of retirement here in the US.

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<v Speaker 3>Which is done investing enough for our futures or our retirement.

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<v Speaker 3>All right, all of that to come. We begin with

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<v Speaker 3>a voice and perspective that gets a lot of attention

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<v Speaker 3>on Wall Street and certainly in our Bloomberg world. Kathy

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<v Speaker 3>Wood is the founder, CEO and CIO of ARC invest.

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<v Speaker 3>Kathy joined us Friday to talk the macro environment and

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<v Speaker 3>her micro investment.

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<v Speaker 5>It looks like that corporations are losing pricing power, and

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<v Speaker 5>we are now beginning to see the unemployment rate move up.

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<v Speaker 5>It went up to three point nine percent in this

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<v Speaker 5>latest report from a low of three point four percent,

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<v Speaker 5>So undeniably it's on its way up now. And we

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<v Speaker 5>do think it's because corporations are losing pricing power, their

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<v Speaker 5>margins are getting hit. It's going to it's going to

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<v Speaker 5>cause a couple of things. One, the labor hoarding that

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<v Speaker 5>we've seen since COVID is going to diminish, and that

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<v Speaker 5>will increase the unemployment rate. But then the second thing

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<v Speaker 5>is it will accelerate the adoption of technologies. Innovation solves problems,

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<v Speaker 5>and one of the things that it does is increase productivity,

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<v Speaker 5>increase efficiency, and create new products and services. So we're

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<v Speaker 5>pretty optimistic about our strategy in this environment because interest

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<v Speaker 5>rates should come down. I think I think that the Fed,

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<v Speaker 5>even the FED is going to be surprised at how

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<v Speaker 5>low inflation goes.

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<v Speaker 1>We think it could be negative this year.

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<v Speaker 3>Well, so, Kathy, let me ask you, that's interesting. I mean,

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<v Speaker 3>if the expectations, at least according to traders right now,

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<v Speaker 3>is that the first rate comes in June, is that

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<v Speaker 3>too late in your view for the Fed to start

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<v Speaker 3>cutting rates?

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<v Speaker 5>Well, I think the twenty fourfold increase in interest rates

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<v Speaker 5>in little more than a year have shocked the system.

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<v Speaker 5>We're beginning to see a reverberation of the regional bank issues.

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<v Speaker 5>We don't think they are going away. Deposits are still

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<v Speaker 5>outflowing broadly from the banking system. And there are increasing

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<v Speaker 5>problems with commercial real estate. Most people know about the

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<v Speaker 5>office problems, but multifamily units, multifamily apartments, We're beginning to

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<v Speaker 5>see some distressed sales there as well. I think that

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<v Speaker 5>that problem isn't as well understood I think, and it's

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<v Speaker 5>going to cause the regional banks even more problems.

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<v Speaker 4>Kathy, how quickly do you think unemployment can go up

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<v Speaker 4>this year? What are you forecasting over at ARC?

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<v Speaker 5>Well, I wouldn't be surprised to see the unemployed employment

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<v Speaker 5>rate go above five percent. Now, I'm saying that knowing

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<v Speaker 5>that this is an election year and that this administration

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<v Speaker 5>probably will try and spend more than is currently in

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<v Speaker 5>the budgets through executive order or what have you, But

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<v Speaker 5>above five percent would not surprise us.

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<v Speaker 3>All right, So above five percent, well, that's interesting, all right,

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<v Speaker 3>So we have a good idea of your economic and

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<v Speaker 3>kind of macro backdrop. Having said that, so here we

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<v Speaker 3>are sitting at a day where we're seeing a little

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<v Speaker 3>bit of a pullback in stocks, but you're to date

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<v Speaker 3>the S and P still lot more than seven percent.

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<v Speaker 3>We're looking at a Nasdaq one hundred that's also got

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<v Speaker 3>more than seven percent. You look at something like the

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<v Speaker 3>socks is up around twenty percent year today, picking an

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<v Speaker 3>individual name like an Nvidia more than eighty percent, and

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<v Speaker 3>I could go on and on and on. There are

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<v Speaker 3>many who talk about a bubble, some like in it

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<v Speaker 3>back to ninety nine, two thousand, anything in today's equity

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<v Speaker 3>trade that says bubble to you.

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<v Speaker 5>We do not believe we're in a bubble anything like

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<v Speaker 5>we were in the late nineties. I was there, and

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<v Speaker 5>the technologies weren't ready, The costs were too high, too

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<v Speaker 5>much capital chase, too few opportunities, too soon.

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<v Speaker 1>The seeds for.

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<v Speaker 5>What is happening now were planted during the twenty years

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<v Speaker 5>that ended in the tech and telecom bubble, and they've

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<v Speaker 5>been germinating for twenty five or thirty years. So we

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<v Speaker 5>believe we're ready for primetime. The one place where we

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<v Speaker 5>could see a correction, and it's just a correction. We're

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<v Speaker 5>not calling at the end of this at all is

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<v Speaker 5>in the chip space.

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<v Speaker 1>Whenever I hear.

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<v Speaker 5>The word shortage, and we started hearing about GPU shortages

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<v Speaker 5>about this time last year as chat GPT was capturing

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<v Speaker 5>the imagination of both businesses and consumers.

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<v Speaker 1>So for about a year we've heard.

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<v Speaker 5>That word and now we're seeing lead times we believe

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<v Speaker 5>come down for GPUs for nvidians in particular from the

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<v Speaker 5>eight to eleven month range to the three to four

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<v Speaker 5>month range. So that is suggesting that there was probably

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<v Speaker 5>a lot of double and triple ordering as the word

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<v Speaker 5>shortage was making the rounds, and that those inventories will

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<v Speaker 5>have to be digestivele Is that.

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<v Speaker 3>Also because of an increase in supply in terms of

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<v Speaker 3>output or is it because you think demand is going down?

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<v Speaker 3>Which one is it?

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<v Speaker 2>Oh?

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<v Speaker 5>I don't think no, No, demand is not going down,

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<v Speaker 5>though there is something we expect that I don't hear

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<v Speaker 5>discussion very much. And it harkens back to the early

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<v Speaker 5>days of the Internet. There was a moment when the

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<v Speaker 5>Internet was taking off, when Cisco was all the rage,

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<v Speaker 5>and then enterprises started thinking seriously about the need to

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<v Speaker 5>spend aggressively on this new thing called the Internet, and

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<v Speaker 5>the backbone and they paused as a lot of competitions

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<v Speaker 5>started to make the rounds, and Cisco went down fifty

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<v Speaker 5>percent plus as enterprises were pausing. Now, why are enterprises

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<v Speaker 5>likely to pause or at least go through an assessment.

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<v Speaker 5>They have to integrate all of their data first, proprietary

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<v Speaker 5>data is the secret to AI's success. And they have

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<v Speaker 5>to map out in excruciating detail their workflows internally and

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<v Speaker 5>with suppliers and customers and so forth. And this is

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<v Speaker 5>going to take time. So we think this is this

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<v Speaker 5>movement is real, is going to be massive, but we

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<v Speaker 5>think there's been a little bit too much too soon.

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<v Speaker 4>Well, it's interesting to hear you say that, Kathy, because

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<v Speaker 4>you and at ARC were very early to acknowledge the

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<v Speaker 4>impact of AI. Yet your flagship Ark Innovation ETF has

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<v Speaker 4>not held shares of Nvidia in about a year. You

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<v Speaker 4>do own some of it in your other ETFs. Do

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<v Speaker 4>you have any regrets about not having held onto the

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<v Speaker 4>stock or actually increasing your exposure in the last couple

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<v Speaker 4>of years after more than five hundred and thirty percent

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<v Speaker 4>gains since twenty twenty two since the end of twenty

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<v Speaker 4>twenty two.

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<v Speaker 5>Yes, so you're right, we were very early into Nvidia

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<v Speaker 5>ten years ago when it was five dollars. Now it's

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<v Speaker 5>roughly eight hundred dollars, and we wrote it most of

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<v Speaker 5>the way up. But I'll tell you what we did,

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<v Speaker 5>and this is as a portfolio manager. It's not one

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<v Speaker 5>action but what it causes in terms of another action.

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<v Speaker 5>Last year we sold in the flagship in Vidia and

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<v Speaker 5>put it into Coinbase. Coinbase, I believe is up as

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<v Speaker 5>at least as much as in VideA, and it is

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<v Speaker 5>much less well understood. The whole crypto movement, the crypto

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<v Speaker 5>asset movement, Bitcoin as a new asset class and so

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<v Speaker 5>forth is not well understood or completely accepted out there.

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<v Speaker 5>So we prefer to go where others are not traveling

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<v Speaker 5>as much. And you know, as we were moving out

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<v Speaker 5>of in Video, we were saying, okay, regulators are trying

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<v Speaker 5>to crush coinbase here, and we were buying it on

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<v Speaker 5>every dip. In Vidia happen to be one of the

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<v Speaker 5>sources for that purchase. So it's not just what we

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<v Speaker 5>do on the cell side, it is what we do

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<v Speaker 5>on the buy side that you have to look at.

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<v Speaker 5>And yes, we do hold it in the more specialized funds,

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<v Speaker 5>but we've been taking profits there as well for reasons

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<v Speaker 5>I just described.

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<v Speaker 3>Yeah, And to be fair, you're right, Coinbase is up

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<v Speaker 3>about six hundred and twenty percent since the end of

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<v Speaker 3>twenty twenty two, so that compares with about five hundred

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<v Speaker 3>and thirty percent gain in nvideo. Is there anything, though,

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<v Speaker 3>Kathy in the n video story that would make you

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<v Speaker 3>we think the name and want to become more aggressive

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<v Speaker 3>on it.

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<v Speaker 5>Yeah, if the price came down a lot, we would

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<v Speaker 5>you know, the rate of return expectations or split?

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<v Speaker 3>Would a split do it? Because I know we've been

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<v Speaker 3>never No, no.

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<v Speaker 1>No, that wouldn't change. That wouldn't change anything.

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<v Speaker 5>No, no, split adjusted than the price. So you know,

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<v Speaker 5>if you look at our portfolio is what we're trying

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<v Speaker 5>to capitalize on with a Palenteer for example. Are the

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<v Speaker 5>next stages of this AI revolution? What we're seeing in

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<v Speaker 5>the GPU side of things is Nvidia All praise to

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<v Speaker 5>Jensen one. I mean, just unbelievable company execution, vision and

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<v Speaker 5>so forth.

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<v Speaker 1>And it's not over.

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<v Speaker 5>It's going to last a long time, but there are

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<v Speaker 5>going to be many other companies benefiting from AI. The

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<v Speaker 5>productivity lift alone is going to be massive. The most

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<v Speaker 5>massive productivity lift in history, we believe, and so this

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<v Speaker 5>AI revolution is going to be broad based and is

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<v Speaker 5>going to benefit a lot of companies. On the GPU side,

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<v Speaker 5>of course, we have AMD as competition, but many people

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<v Speaker 5>do not understand that there's a lot of other surreptitious

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<v Speaker 5>competition evolving out there. Each of the hyperscalers is evolving its.

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<v Speaker 1>Own chip strategy.

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<v Speaker 5>You have a Tesla that has designed its own chip

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<v Speaker 5>for AI, chip for the specialized, more specialized autonomous driving opportunity,

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<v Speaker 5>and I think you're going to see a lot of

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<v Speaker 5>companies developing more specialized chips. We know that Nvidia, of

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<v Speaker 5>course will segment the market as well. So we just

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<v Speaker 5>think that a lot of the assumptions for Nvidia, you

0:13:19.240 --> 0:13:22.120
<v Speaker 5>know that this is in Nvidia's market, and it's alone

0:13:22.440 --> 0:13:23.440
<v Speaker 5>that those are changing.

0:13:23.600 --> 0:13:26.040
<v Speaker 4>Well, we're speaking with Kathy Wood if you're just joining us.

0:13:26.080 --> 0:13:29.280
<v Speaker 4>She's the founder and CEO and chief investment officer of

0:13:29.400 --> 0:13:32.240
<v Speaker 4>ARC invest. She joins us from Saint Petersburg, Florida.

0:13:32.400 --> 0:13:35.360
<v Speaker 3>So it's interesting, Kathy two to you know, right, everybody

0:13:35.440 --> 0:13:37.400
<v Speaker 3>seems to be out there making chips, and it's funny.

0:13:37.440 --> 0:13:41.200
<v Speaker 3>We had a conversation yesterday with Chris Miller, who wrote

0:13:41.240 --> 0:13:44.400
<v Speaker 3>the book Chip Wars, and we talked about TSMC that

0:13:44.679 --> 0:13:47.040
<v Speaker 3>everybody can kind of design what they want, but ultimately,

0:13:47.120 --> 0:13:48.960
<v Speaker 3>right now they've got to come back to TSMC as

0:13:48.960 --> 0:13:51.240
<v Speaker 3>the fabricator to make them. So as you say that,

0:13:51.280 --> 0:13:53.080
<v Speaker 3>I mean you guys, and one of your funds I

0:13:53.120 --> 0:13:57.480
<v Speaker 3>think late last month was selling shares of TSMC. I

0:13:57.520 --> 0:14:00.439
<v Speaker 3>am curious about then you're thinking around TSM. See there's

0:14:00.440 --> 0:14:03.200
<v Speaker 3>a story today too about TSMC winning more than five

0:14:03.200 --> 0:14:06.160
<v Speaker 3>billion in grants for their US chip plant, so money,

0:14:06.280 --> 0:14:10.360
<v Speaker 3>you know, certainly being devoted to them. Why maybe pull

0:14:10.400 --> 0:14:12.439
<v Speaker 3>back a little bit on TSMC or what is your

0:14:12.480 --> 0:14:14.280
<v Speaker 3>case for TSMC in the long run.

0:14:15.200 --> 0:14:19.520
<v Speaker 5>Well, the case for TSMC is, yes, it is the

0:14:19.520 --> 0:14:24.880
<v Speaker 5>manufacturer of these merchant chips, so a very big story there.

0:14:25.200 --> 0:14:29.880
<v Speaker 5>But this is simply a cyclical call and it has

0:14:29.920 --> 0:14:33.480
<v Speaker 5>to do with that word shortage and TSMC. For example,

0:14:33.480 --> 0:14:37.720
<v Speaker 5>Broadcamcom reported last night I listened to that call. In

0:14:37.760 --> 0:14:41.760
<v Speaker 5>the semiconductor solutions part of their business, they were up

0:14:41.760 --> 0:14:45.240
<v Speaker 5>only four percent, AI up thirty five percent, but everything

0:14:45.240 --> 0:14:51.240
<v Speaker 5>else down. So there there are some cyclical phenomenon out there,

0:14:51.240 --> 0:14:55.560
<v Speaker 5>phenomena out there that we think are not they're not

0:14:55.600 --> 0:15:01.760
<v Speaker 5>being integrated into the short term expectations for a number

0:15:01.800 --> 0:15:03.720
<v Speaker 5>of stocks.

0:15:03.400 --> 0:15:05.600
<v Speaker 3>Hey in counting including Yeah.

0:15:05.640 --> 0:15:07.520
<v Speaker 4>So, Kathy, I want to move on to Tesla because

0:15:07.560 --> 0:15:10.680
<v Speaker 4>you brought it up a moment ago. You've been a

0:15:10.720 --> 0:15:14.560
<v Speaker 4>long time bull on Tesla. You have been buying shares

0:15:14.600 --> 0:15:18.240
<v Speaker 4>recently after selling them for most of twenty twenty three.

0:15:18.560 --> 0:15:21.680
<v Speaker 4>The stock down about thirty percent so far this year.

0:15:21.960 --> 0:15:24.240
<v Speaker 4>We covered the news this week that shipments from tesla

0:15:24.320 --> 0:15:26.600
<v Speaker 4>shang High factory sank to the lowest in over a

0:15:26.680 --> 0:15:29.960
<v Speaker 4>year in February. The challenges facing the EV industry have

0:15:30.080 --> 0:15:33.280
<v Speaker 4>been well documented. We've talked about those a lot. Why

0:15:33.280 --> 0:15:36.800
<v Speaker 4>do you still like Tesla considering all of the challenges

0:15:36.800 --> 0:15:39.320
<v Speaker 4>in the EV space and also what many critics would

0:15:39.320 --> 0:15:40.920
<v Speaker 4>say are disappointing fundamentals.

0:15:42.520 --> 0:15:43.720
<v Speaker 1>So, yes, you're right.

0:15:43.760 --> 0:15:46.600
<v Speaker 5>We were selling last year as it was in the

0:15:46.680 --> 0:15:49.360
<v Speaker 5>three hundred to four hundred dollars range. It's back to

0:15:49.440 --> 0:15:53.840
<v Speaker 5>one seventy five. And this is what portfolio managers do.

0:15:53.880 --> 0:15:57.320
<v Speaker 5>We have a five year investment time horizon for Tesla

0:15:57.520 --> 0:16:02.400
<v Speaker 5>and our price expectations from here, I mean we see

0:16:03.120 --> 0:16:08.760
<v Speaker 5>roughly a seven to tenfold increase. I know we're in

0:16:08.760 --> 0:16:12.560
<v Speaker 5>the process of revising our model. So I'm not at

0:16:12.560 --> 0:16:14.080
<v Speaker 5>liberty to give you the new number.

0:16:14.120 --> 0:16:16.680
<v Speaker 4>But would that new number be higher or lower than two.

0:16:16.560 --> 0:16:19.680
<v Speaker 1>Thousand, Well, we're pushing it out a year, and.

0:16:21.440 --> 0:16:25.479
<v Speaker 5>Therefore it will be higher because the autonomous taxi platform

0:16:26.040 --> 0:16:29.840
<v Speaker 5>opportunity will be in full force. We think and we

0:16:29.920 --> 0:16:33.440
<v Speaker 5>believe that Tesla will get the lion's share of that

0:16:33.640 --> 0:16:38.320
<v Speaker 5>market here in the US, if not elsewhere. Autonomous taxi

0:16:38.360 --> 0:16:44.320
<v Speaker 5>platforms are sas models. Tesla's current gross margin is well,

0:16:44.320 --> 0:16:47.160
<v Speaker 5>it's in the teens right now because it's been cutting prices,

0:16:47.240 --> 0:16:51.280
<v Speaker 5>but we think normalized the ev margin is in the

0:16:51.360 --> 0:16:55.720
<v Speaker 5>thirty percent range. Sas margins are in the eighty percent range.

0:16:56.240 --> 0:17:00.760
<v Speaker 5>Most analysts focusing on the stock have nothing in their models,

0:17:00.760 --> 0:17:06.000
<v Speaker 5>are very little for autonomous. Our confidence that autonomous is

0:17:07.280 --> 0:17:11.360
<v Speaker 5>going to happen has increased because it has happened. We

0:17:11.400 --> 0:17:14.040
<v Speaker 5>see way most successful. We see a lot of success

0:17:14.600 --> 0:17:18.280
<v Speaker 5>and commercial success. That is in China. It can be done.

0:17:18.760 --> 0:17:23.120
<v Speaker 5>We think Tesla will launch a national service and Tesla

0:17:23.160 --> 0:17:26.320
<v Speaker 5>this is where AI comes in. Tesla has orders of

0:17:26.400 --> 0:17:29.840
<v Speaker 5>magnitude more data than all of the other auto and

0:17:30.000 --> 0:17:35.760
<v Speaker 5>tech company companies going after this market combined and what's

0:17:35.800 --> 0:17:39.080
<v Speaker 5>important about that is that it has corner cases that

0:17:39.240 --> 0:17:45.280
<v Speaker 5>nobody else has, rare, rare occurrences on the roads that

0:17:46.760 --> 0:17:50.119
<v Speaker 5>it has recorded, and it is prepared for it, but

0:17:50.280 --> 0:17:50.840
<v Speaker 5>others aren't.

0:17:51.200 --> 0:17:51.560
<v Speaker 1>You just don't.

0:17:51.960 --> 0:17:53.399
<v Speaker 4>I just want to jump in. It's kind of like

0:17:53.440 --> 0:17:56.560
<v Speaker 4>a running joke with the Tesla community because Elon Musk

0:17:56.600 --> 0:18:00.600
<v Speaker 4>says every year we're going to have this autonomous drive technology,

0:18:00.640 --> 0:18:03.720
<v Speaker 4>and every year since he started saying it, what twenty seventeen,

0:18:03.760 --> 0:18:07.760
<v Speaker 4>twenty eighteen, it has failed to materialize. Why are you

0:18:07.760 --> 0:18:09.920
<v Speaker 4>so confident it's going to happen in the near future.

0:18:10.280 --> 0:18:13.680
<v Speaker 5>Well, because it has happened, as I just said, and

0:18:14.000 --> 0:18:18.359
<v Speaker 5>so it's not. It's not if it is when. That's

0:18:18.440 --> 0:18:23.680
<v Speaker 5>the most important reason. Interestingly, in his last conference call,

0:18:23.720 --> 0:18:26.840
<v Speaker 5>Tesla's last conference call, Elon said, yeah, I know I've

0:18:26.840 --> 0:18:28.120
<v Speaker 5>been wrong about it, so I'm not.

0:18:28.119 --> 0:18:29.280
<v Speaker 1>Even going to make a projection.

0:18:29.400 --> 0:18:31.439
<v Speaker 5>I actually thought that was good and maybe I had

0:18:31.520 --> 0:18:34.639
<v Speaker 5>has a better shot now and we're looking at some

0:18:34.680 --> 0:18:38.919
<v Speaker 5>of their hiring and their job postings and seeing rumblings

0:18:38.960 --> 0:18:42.119
<v Speaker 5>in different cities that they're starting to get ready.

0:18:42.200 --> 0:18:44.480
<v Speaker 3>Hey, Kathy, something I know I've brought up this with

0:18:44.560 --> 0:18:46.760
<v Speaker 3>you before. But I think back to are you and

0:18:47.000 --> 0:18:48.960
<v Speaker 3>my first interview back in May of twenty fourteen, so

0:18:49.000 --> 0:18:51.600
<v Speaker 3>almost ten years ago. But you brought up Elon Musk

0:18:51.640 --> 0:18:54.520
<v Speaker 3>when he wasn't a household name or what his company

0:18:54.600 --> 0:18:57.600
<v Speaker 3>was doing, and you likened him to Thomas Edison, And

0:18:57.640 --> 0:18:59.639
<v Speaker 3>I guess what I want to ask you. You know this,

0:19:00.440 --> 0:19:02.399
<v Speaker 3>you talk with him, you followed him obviously for a

0:19:02.440 --> 0:19:05.520
<v Speaker 3>long time. Do you ever feel you know, do you

0:19:05.520 --> 0:19:08.240
<v Speaker 3>feel that way still about him in terms of likening

0:19:08.280 --> 0:19:10.520
<v Speaker 3>to someone like Thomas Edison? And how do you find

0:19:10.560 --> 0:19:13.439
<v Speaker 3>clarity and feel comfort in some of the questionable and

0:19:13.520 --> 0:19:17.720
<v Speaker 3>controversial things that that Elon comments on or that he says.

0:19:18.920 --> 0:19:26.399
<v Speaker 5>Yes, well, we we're focused on the technology and we're

0:19:27.560 --> 0:19:29.240
<v Speaker 5>as is he.

0:19:29.240 --> 0:19:31.439
<v Speaker 1>He is the inventor of our age.

0:19:31.560 --> 0:19:35.480
<v Speaker 5>And this age is a very special age because the

0:19:35.800 --> 0:19:39.760
<v Speaker 5>five major innovation platforms around which we have centered our

0:19:39.800 --> 0:19:45.639
<v Speaker 5>research are converging, and three of them he is helping

0:19:45.680 --> 0:19:51.080
<v Speaker 5>to converge. This autonomous taxi platform opportunity is the convergence

0:19:51.119 --> 0:19:56.320
<v Speaker 5>of robotics. Autonomous vehicles are robots, energy storage they will

0:19:56.359 --> 0:20:00.600
<v Speaker 5>be electric right, and artificial intelligence. We're the at three

0:20:00.760 --> 0:20:05.879
<v Speaker 5>separate s curves feeding each other and should lead to

0:20:05.920 --> 0:20:11.320
<v Speaker 5>super exponential growth. He has understood this idea that technologies

0:20:11.840 --> 0:20:14.960
<v Speaker 5>are going to converge with one another, and that is

0:20:15.000 --> 0:20:18.600
<v Speaker 5>the way he's been thinking his first principles research. Just

0:20:18.640 --> 0:20:21.520
<v Speaker 5>because something's been done one way for a very long time,

0:20:21.600 --> 0:20:25.159
<v Speaker 5>think autos, doesn't mean it is going to remain that way.

0:20:25.600 --> 0:20:26.760
<v Speaker 1>And that's why he's going to win.

0:20:26.840 --> 0:20:29.399
<v Speaker 3>Do you ever feel though that he gets distracted or

0:20:30.040 --> 0:20:30.960
<v Speaker 3>or candidate to it.

0:20:31.480 --> 0:20:38.760
<v Speaker 5>Yeah, he is so laser focused on technology. And in

0:20:38.800 --> 0:20:41.439
<v Speaker 5>the case of Tessela, the electric vehicle side that is

0:20:41.480 --> 0:20:44.800
<v Speaker 5>on automatic pilot, they are just scaling and what he

0:20:44.960 --> 0:20:50.159
<v Speaker 5>is doing is becoming, you know, the manufacturer of factories.

0:20:51.119 --> 0:20:54.320
<v Speaker 5>He's trying to figure out how to automate and continue

0:20:54.359 --> 0:20:57.399
<v Speaker 5>to drive down the costs there. His focus is on

0:20:57.480 --> 0:21:02.159
<v Speaker 5>autonomous now certainly, and of course you can say on

0:21:02.600 --> 0:21:05.560
<v Speaker 5>x's distracted, but he's really more focused on the innovation.

0:21:05.760 --> 0:21:09.920
<v Speaker 5>How can I go back to the future where I started,

0:21:10.040 --> 0:21:13.280
<v Speaker 5>which was in the payments app Space sold to PayPal.

0:21:14.240 --> 0:21:18.359
<v Speaker 5>How can I turn this into not only a payments app,

0:21:19.359 --> 0:21:22.400
<v Speaker 5>but an everything app? And I think he's hard at

0:21:22.440 --> 0:21:24.920
<v Speaker 5>work doing that in ways that we don't know yet.

0:21:25.040 --> 0:21:27.200
<v Speaker 3>We are, of course talking with Kathy Woods. She's the CEO,

0:21:27.320 --> 0:21:30.000
<v Speaker 3>CIO and of course founder of ARC invest joining us

0:21:30.000 --> 0:21:30.640
<v Speaker 3>from Florida.

0:21:30.760 --> 0:21:33.600
<v Speaker 4>Hey, Kathy, you're talking about the future of transportation. We

0:21:33.680 --> 0:21:36.040
<v Speaker 4>got to talk about Archer Aviation. One of the most

0:21:36.080 --> 0:21:38.920
<v Speaker 4>read stories today is about the company that you've been

0:21:38.920 --> 0:21:42.320
<v Speaker 4>buying up. It's a developer of air taxis, Archer Aviation.

0:21:42.440 --> 0:21:45.639
<v Speaker 4>Your stake around ten percent across several of your ETFs.

0:21:46.400 --> 0:21:49.560
<v Speaker 4>You're the third largest investor in the name. We should

0:21:49.600 --> 0:21:52.200
<v Speaker 4>note shares down roughly thirty percent so far this year.

0:21:52.200 --> 0:21:54.640
<v Speaker 4>As our own Sam Potter writes today, you are once

0:21:54.640 --> 0:21:56.960
<v Speaker 4>again on the other side of a short call made

0:21:57.040 --> 0:21:59.200
<v Speaker 4>by Grizzly Research. Last time you were in a similar

0:21:59.200 --> 0:22:01.919
<v Speaker 4>spot regarding differ name Too Simple. You lost a lot

0:22:02.000 --> 0:22:04.679
<v Speaker 4>and eventually sold most of your position. So talk to

0:22:04.720 --> 0:22:07.679
<v Speaker 4>us about why you believe in Archer and does it

0:22:07.680 --> 0:22:10.399
<v Speaker 4>ever worry you to go against the short sellers.

0:22:12.720 --> 0:22:20.720
<v Speaker 5>So our investment process is centered around research and original research.

0:22:21.840 --> 0:22:26.199
<v Speaker 5>I'll start with Too Simple. We sold Too Simple after

0:22:26.960 --> 0:22:34.239
<v Speaker 5>the CEO, who was the technology visionary, left and so

0:22:34.840 --> 0:22:38.120
<v Speaker 5>Grizzly got that right. I don't think for the right reasons.

0:22:38.480 --> 0:22:41.240
<v Speaker 5>Although we were in the teeth of a massive bear

0:22:41.359 --> 0:22:45.080
<v Speaker 5>market as well. If that CEO had not left, I

0:22:45.119 --> 0:22:47.480
<v Speaker 5>don't think we would have sold that stock. In the

0:22:47.480 --> 0:22:51.000
<v Speaker 5>case of Archer, we have a high degree of confidence

0:22:51.080 --> 0:22:54.320
<v Speaker 5>in Archer. One thing to understand about ARC is we

0:22:54.400 --> 0:22:57.040
<v Speaker 5>are the closest ARC is the closest you'll find to

0:22:57.080 --> 0:23:01.919
<v Speaker 5>a venture capital company in the public ech markets, and

0:23:02.320 --> 0:23:07.199
<v Speaker 5>we tread where others in the traditional asset management world

0:23:07.400 --> 0:23:09.800
<v Speaker 5>will not go, at least on the public side.

0:23:10.560 --> 0:23:12.280
<v Speaker 1>When we see a real opportunity.

0:23:12.600 --> 0:23:17.480
<v Speaker 5>As we're doing our work on autonomous vehicles, we concluded

0:23:18.080 --> 0:23:21.320
<v Speaker 5>that the cost is going to drop so much that

0:23:21.480 --> 0:23:25.000
<v Speaker 5>roads are going to become very congested in the future,

0:23:25.240 --> 0:23:27.760
<v Speaker 5>much more congested if you can imagine New York City,

0:23:28.960 --> 0:23:33.679
<v Speaker 5>and so we then started doing work about transportation in

0:23:33.720 --> 0:23:37.400
<v Speaker 5>the skies. Is it possible, Yes, it is possible. The

0:23:37.520 --> 0:23:41.000
<v Speaker 5>FAA is the gating factor from a regulatory point of view.

0:23:41.280 --> 0:23:45.000
<v Speaker 5>There are two companies the FAA is working very closely with,

0:23:45.640 --> 0:23:49.400
<v Speaker 5>and I think because of successes elsewhere in the world,

0:23:50.000 --> 0:23:54.800
<v Speaker 5>other companies are having success where regulators have not been

0:23:54.840 --> 0:23:56.959
<v Speaker 5>as strict, I think there's been a little more pressure

0:23:57.000 --> 0:24:01.000
<v Speaker 5>on the FAA to pay close attention here, and the.

0:24:01.040 --> 0:24:03.479
<v Speaker 1>Two are Archer and Jobi.

0:24:04.160 --> 0:24:09.040
<v Speaker 5>Our confidence went up when Boeing, which was suing it

0:24:09.240 --> 0:24:13.479
<v Speaker 5>for patent infringement, settled the case and actually took an

0:24:13.480 --> 0:24:20.920
<v Speaker 5>ownership position in Archers, as has Stilantis and United Airlines,

0:24:21.480 --> 0:24:26.680
<v Speaker 5>So three very deep pocketed partners who are also trying

0:24:26.680 --> 0:24:31.240
<v Speaker 5>to figure out the future of transportation, and we know

0:24:32.359 --> 0:24:36.120
<v Speaker 5>that they're on their way. Both Jobi and Archer two

0:24:36.560 --> 0:24:41.200
<v Speaker 5>FAA certification. Seems like the process is in motion and

0:24:41.600 --> 0:24:42.320
<v Speaker 5>we haven't.

0:24:42.080 --> 0:24:43.119
<v Speaker 1>Had a hiccup.

0:24:43.960 --> 0:24:47.600
<v Speaker 5>And it has an MoU with Abu Dhabi to launch

0:24:47.640 --> 0:24:52.080
<v Speaker 5>an air taxi service in twenty six and pending regulation,

0:24:52.359 --> 0:24:56.240
<v Speaker 5>it has an MoU with inter Globe to launch an

0:24:56.280 --> 0:24:59.880
<v Speaker 5>air taxi service in India. Both of those have been

0:25:00.320 --> 0:25:02.720
<v Speaker 5>much better from a regulatory point of view.

0:25:02.720 --> 0:25:04.360
<v Speaker 4>But how big of a concern is it to you

0:25:04.760 --> 0:25:07.240
<v Speaker 4>that regulators here in the US could drag their feet.

0:25:07.320 --> 0:25:10.520
<v Speaker 4>We did speak with an airline executive recently who is

0:25:10.640 --> 0:25:14.080
<v Speaker 4>concerned that the FA is moving slower than other regulatory

0:25:14.080 --> 0:25:15.879
<v Speaker 4>bodies when it comes to this type of technology.

0:25:16.880 --> 0:25:19.119
<v Speaker 5>Yes, and that is why we paid a lot of

0:25:19.119 --> 0:25:23.919
<v Speaker 5>attention to regulatory arbitrage. We've seen innovation move abroad to

0:25:24.040 --> 0:25:29.960
<v Speaker 5>other countries, even Amazon. The FAA wouldn't let Amazon fly

0:25:30.119 --> 0:25:34.840
<v Speaker 5>its drones ninth generation nearly ten years ago on its

0:25:34.880 --> 0:25:38.879
<v Speaker 5>own property outside, so it went to India and elsewhere.

0:25:38.960 --> 0:25:43.400
<v Speaker 5>I think the pressures on the FAA now. And I

0:25:43.440 --> 0:25:46.240
<v Speaker 5>also think that the bear market of twenty one and

0:25:46.320 --> 0:25:50.679
<v Speaker 5>twenty two eliminated a lot of other competition that was

0:25:50.720 --> 0:25:55.320
<v Speaker 5>brewing just the funding markets were closed, and so I

0:25:55.320 --> 0:26:02.359
<v Speaker 5>think this market is much more is that both Jobie

0:26:02.359 --> 0:26:04.240
<v Speaker 5>and Archer are going to have much more share than

0:26:04.359 --> 0:26:08.080
<v Speaker 5>otherwise would have been the case. So we're pretty excited

0:26:08.560 --> 0:26:10.000
<v Speaker 5>about the possibilities here.

0:26:10.160 --> 0:26:11.919
<v Speaker 3>Hey, Kathy, as you said, you know, one of the

0:26:11.960 --> 0:26:13.919
<v Speaker 3>things about ARC it certainly and it's the DNA, is

0:26:13.920 --> 0:26:16.639
<v Speaker 3>that you go places and take positions that other people

0:26:16.680 --> 0:26:19.480
<v Speaker 3>maybe don't do. And one of the things though that

0:26:19.520 --> 0:26:23.160
<v Speaker 3>increasingly I feel like the financial establishment again is interested

0:26:23.240 --> 0:26:25.200
<v Speaker 3>very much so is in crypto. And I want to

0:26:25.240 --> 0:26:27.200
<v Speaker 3>talk about your spot bag Cooin ETF if I may

0:26:27.240 --> 0:26:30.399
<v Speaker 3>the RC twenty one shares Bitcoin ETF. What can you

0:26:30.440 --> 0:26:33.919
<v Speaker 3>tell us about institutional interest in it? Is there or

0:26:33.960 --> 0:26:37.160
<v Speaker 3>is it mostly the funds that are going into it

0:26:37.359 --> 0:26:41.840
<v Speaker 3>are mostly from the retail side. Well we are.

0:26:42.400 --> 0:26:46.560
<v Speaker 5>We know there's institutional interest because we're talking to a

0:26:46.560 --> 0:26:52.360
<v Speaker 5>lot of institutions including state treasurers and public pension funds.

0:26:52.800 --> 0:26:56.440
<v Speaker 5>And why why is this? Because they're trying to figure

0:26:56.440 --> 0:26:59.639
<v Speaker 5>out if this truly is a new asset class, and

0:27:00.000 --> 0:27:02.560
<v Speaker 5>if it is, they must have a point of view

0:27:02.920 --> 0:27:07.240
<v Speaker 5>as a fiduciary if there's a new asset class which

0:27:07.280 --> 0:27:11.280
<v Speaker 5>is uncorrelated or shows very low correlation in terms of

0:27:11.320 --> 0:27:17.120
<v Speaker 5>returns relative to other asset classes, than what an asset

0:27:17.200 --> 0:27:22.680
<v Speaker 5>allocator does is it will take a position to increase

0:27:22.800 --> 0:27:25.880
<v Speaker 5>returns per unit of risk. That's what happens with low

0:27:25.920 --> 0:27:30.120
<v Speaker 5>correlation of returns. So definitely, now are they moving whole hog.

0:27:30.240 --> 0:27:35.479
<v Speaker 5>Not yet. Nor are the big wirehouses like the Morgan,

0:27:35.560 --> 0:27:39.639
<v Speaker 5>Stanleys and Ubs as wells Fargo, marri Lynch b of A.

0:27:40.720 --> 0:27:44.800
<v Speaker 5>They are all waiting to see who are the winners

0:27:44.880 --> 0:27:47.200
<v Speaker 5>in terms of the ETFs because they do not want

0:27:47.240 --> 0:27:51.560
<v Speaker 5>to commit to an ETF that will close down and

0:27:53.040 --> 0:27:57.480
<v Speaker 5>make sense and right, so and they're going to give

0:27:57.520 --> 0:28:00.560
<v Speaker 5>it from what we're hearing three to six nine months.

0:28:00.560 --> 0:28:06.200
<v Speaker 5>So everything the net inflows that we've seen and are

0:28:07.480 --> 0:28:11.680
<v Speaker 5>away from those two spaces. Really it's part of it

0:28:11.760 --> 0:28:16.800
<v Speaker 5>is our client base switching from GPTC into and other

0:28:16.880 --> 0:28:20.200
<v Speaker 5>client bases into the ETFs, which are.

0:28:20.160 --> 0:28:21.120
<v Speaker 1>Much lower fee.

0:28:21.280 --> 0:28:22.600
<v Speaker 3>All right, but I do want to also then go

0:28:22.640 --> 0:28:25.280
<v Speaker 3>to the next level, and that is an ether ETF

0:28:25.960 --> 0:28:29.040
<v Speaker 3>being approved maybe in May. Are you optimistic that it's

0:28:29.040 --> 0:28:32.000
<v Speaker 3>going to happen by that made deadline or what obstacles

0:28:32.080 --> 0:28:34.200
<v Speaker 3>might be still out there that it won't make that deadline?

0:28:35.160 --> 0:28:40.280
<v Speaker 5>Yeah, So the biggest obstacle is staking, and I don't

0:28:40.400 --> 0:28:44.520
<v Speaker 5>think the regulators will allow staking in this first round

0:28:44.640 --> 0:28:48.200
<v Speaker 5>if they allow the first round at all. Now, we

0:28:48.360 --> 0:28:53.640
<v Speaker 5>and one other firm will see our final deadline in

0:28:53.760 --> 0:28:58.320
<v Speaker 5>May if they reject. If they reject our filings, then

0:28:58.840 --> 0:29:03.160
<v Speaker 5>will have to refile. But my guess is my guess

0:29:03.240 --> 0:29:05.960
<v Speaker 5>is they will move more now to a first come,

0:29:06.040 --> 0:29:09.360
<v Speaker 5>first serve when this next round goes through.

0:29:09.880 --> 0:29:12.480
<v Speaker 1>So if it's May, it'll be without staking.

0:29:13.000 --> 0:29:18.720
<v Speaker 5>If it's later, there's a better chance for staking. If

0:29:19.600 --> 0:29:23.160
<v Speaker 5>it's in I would say twenty twenty five, because I

0:29:23.200 --> 0:29:29.560
<v Speaker 5>think legislators and legislation is starting to get involved here

0:29:29.600 --> 0:29:33.960
<v Speaker 5>and taking it away from simply the regulators.

0:29:34.280 --> 0:29:36.720
<v Speaker 3>Hey, Kathy, I don't want to leave without asking you.

0:29:36.760 --> 0:29:39.600
<v Speaker 3>It is International Women's Day, and I think about your path.

0:29:40.320 --> 0:29:41.760
<v Speaker 3>We Tim and I have been talking a lot to

0:29:42.840 --> 0:29:46.200
<v Speaker 3>many women who have made their way in male dominated fields,

0:29:46.240 --> 0:29:50.440
<v Speaker 3>and I'm just curious how you think about your trajectory

0:29:50.520 --> 0:29:53.000
<v Speaker 3>from where you started and what you've achieved. You started

0:29:53.000 --> 0:29:55.400
<v Speaker 3>two firms or have co found one and started your

0:29:55.440 --> 0:29:59.560
<v Speaker 3>own firm, how you think about that path and what

0:29:59.640 --> 0:30:02.720
<v Speaker 3>is top top of mind in terms of those other

0:30:02.960 --> 0:30:04.840
<v Speaker 3>individuals and other women that are out there that are

0:30:04.880 --> 0:30:05.920
<v Speaker 3>maybe trying to do the same.

0:30:06.600 --> 0:30:10.400
<v Speaker 5>Yes, well, I think the most important thing in early

0:30:10.520 --> 0:30:14.520
<v Speaker 5>years is to make your own bosses look brilliant because

0:30:14.840 --> 0:30:19.440
<v Speaker 5>younger people, younger people coming into the business know so

0:30:19.560 --> 0:30:23.120
<v Speaker 5>much more about technology and where the world is going

0:30:23.520 --> 0:30:28.360
<v Speaker 5>almost innately then shall I say, more seasoned investors. So

0:30:28.520 --> 0:30:32.800
<v Speaker 5>just make your bosses look brilliant and educate them and

0:30:33.000 --> 0:30:39.280
<v Speaker 5>you know, generate enthusiasm, enthusiasm, excitement, energy around around ideas

0:30:40.160 --> 0:30:42.959
<v Speaker 5>and make sure you have good mentors. If they're not

0:30:43.000 --> 0:30:46.000
<v Speaker 5>giving you a good shot, after you've made them look brilliant,

0:30:46.200 --> 0:30:48.840
<v Speaker 5>you know, time to move on. So that's one thing.

0:30:49.440 --> 0:30:54.480
<v Speaker 5>As far as starting a business, I would say, make

0:30:54.520 --> 0:30:57.200
<v Speaker 5>sure there's an unmet need. In our case, in the

0:30:57.240 --> 0:31:01.600
<v Speaker 5>case of ARC, what we saw was the traditional world

0:31:01.720 --> 0:31:06.840
<v Speaker 5>going more passive or benchmark sensitive, when we saw an

0:31:06.960 --> 0:31:11.880
<v Speaker 5>explosion of innovation thanks to the five major innovation platforms

0:31:12.280 --> 0:31:15.080
<v Speaker 5>around which we have centered our research and investing. And

0:31:15.160 --> 0:31:18.880
<v Speaker 5>so I said to myself, you know, someone has to

0:31:18.920 --> 0:31:24.080
<v Speaker 5>do this, and so we went off, and honestly, I

0:31:24.080 --> 0:31:26.640
<v Speaker 5>think most people thought we would fail for a couple

0:31:26.680 --> 0:31:30.680
<v Speaker 5>of reasons. One, we put a truly active, fully transparent

0:31:31.280 --> 0:31:35.840
<v Speaker 5>equity portfolio inside an ETF wrapper, and that had not

0:31:35.960 --> 0:31:40.080
<v Speaker 5>been done at scale at all, and no one it

0:31:40.120 --> 0:31:43.040
<v Speaker 5>was a passive world that we had entered. And then

0:31:43.080 --> 0:31:47.880
<v Speaker 5>the second was we're benchmark agnostic. You can put us

0:31:47.880 --> 0:31:50.840
<v Speaker 5>against any benchmark, and you're going to have to give

0:31:50.920 --> 0:31:55.080
<v Speaker 5>us some time after the massive interest rate shock that

0:31:55.120 --> 0:31:57.440
<v Speaker 5>we went through and now we're on the other side

0:31:57.680 --> 0:32:00.920
<v Speaker 5>and you know, performing better as a result over the

0:32:01.000 --> 0:32:05.880
<v Speaker 5>last year. But over time, these innovations are going to

0:32:05.920 --> 0:32:12.400
<v Speaker 5>transform the world and create massive wealth with AI as

0:32:12.800 --> 0:32:17.000
<v Speaker 5>back to that topic as the main catalyst. So we

0:32:17.120 --> 0:32:19.760
<v Speaker 5>coulst be more optimistic about innovation.

0:32:19.640 --> 0:32:21.520
<v Speaker 3>All right, kind to leave it there, Kathy, as we

0:32:21.760 --> 0:32:23.960
<v Speaker 3>so appreciate all the time that you do give us.

0:32:24.000 --> 0:32:27.320
<v Speaker 3>Have a great weekend. Kathy would of course, the founder, CEO,

0:32:27.400 --> 0:32:30.320
<v Speaker 3>and CIO of our co invest joining us from Florida. Kathy,

0:32:30.360 --> 0:32:37.719
<v Speaker 3>thank you.

0:32:37.720 --> 0:32:41.200
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:32:41.280 --> 0:32:44.520
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

0:32:44.560 --> 0:32:46.720
<v Speaker 2>on Apple car Play and ed brot Auto with a

0:32:46.760 --> 0:32:51.200
<v Speaker 2>Bloomberg Business app, or watch us live on YouTube. Well.

0:32:51.240 --> 0:32:53.200
<v Speaker 3>One of our most read stories on the Bloomberg today

0:32:53.280 --> 0:32:56.760
<v Speaker 3>is about a Fidelity international money manager that dumped nearly

0:32:56.840 --> 0:33:00.880
<v Speaker 3>all of his positions in US treasuries from friends. His

0:33:00.960 --> 0:33:04.080
<v Speaker 3>expectations are that the world's biggest economy, the US economy,

0:33:04.400 --> 0:33:06.600
<v Speaker 3>still has room to expand. Check it out. It's a

0:33:06.600 --> 0:33:09.600
<v Speaker 3>great read on the Bloomberg terminal at Bloomberg dot Com.

0:33:09.640 --> 0:33:11.320
<v Speaker 3>It's just kind of one of the resets we continue

0:33:11.320 --> 0:33:11.560
<v Speaker 3>to see.

0:33:11.600 --> 0:33:11.840
<v Speaker 6>Tim.

0:33:11.960 --> 0:33:14.440
<v Speaker 4>Yeah, on that reset, I want to bring in Maddi Destner,

0:33:14.600 --> 0:33:17.960
<v Speaker 4>head of Global Asset Class Services at Capital Group. It's

0:33:17.960 --> 0:33:21.040
<v Speaker 4>global investment and management organization manages more than two point

0:33:21.080 --> 0:33:25.240
<v Speaker 4>five trillion dollars. Maddie joining us from Los Angeles right now. Maddie,

0:33:25.240 --> 0:33:27.600
<v Speaker 4>good to have you with us. The reason you're on

0:33:27.720 --> 0:33:30.680
<v Speaker 4>is because Capital Group is out with its twenty year

0:33:30.760 --> 0:33:34.800
<v Speaker 4>Capital Markets Assumptions Report, it sets out some pretty clear

0:33:34.880 --> 0:33:37.680
<v Speaker 4>expectations about where you all at Capital Group think the

0:33:37.720 --> 0:33:41.520
<v Speaker 4>market is going. And when we say market, we're talking macroeconomics, equities,

0:33:41.640 --> 0:33:45.320
<v Speaker 4>fixed income, and FX market performance over the next twenty years.

0:33:45.480 --> 0:33:46.640
<v Speaker 4>Carol and I were talking about this.

0:33:46.680 --> 0:33:47.280
<v Speaker 6>How do you do this?

0:33:47.440 --> 0:33:49.480
<v Speaker 4>Yeah, I mean, how clear is your crystal ball to

0:33:49.480 --> 0:33:52.320
<v Speaker 4>be able to help us understand what US equity markets

0:33:52.320 --> 0:33:54.000
<v Speaker 4>are going to do over the next twenty years and

0:33:54.080 --> 0:33:55.960
<v Speaker 4>what emerging market equities are going to do over the

0:33:56.000 --> 0:33:56.760
<v Speaker 4>next twenty years.

0:33:56.960 --> 0:33:59.680
<v Speaker 7>Well, it's a great question, Tim and Carroll, and thanks

0:33:59.720 --> 0:34:02.480
<v Speaker 7>so much for having me on. When we think about

0:34:02.520 --> 0:34:06.120
<v Speaker 7>the long term, you have to consider what is directional,

0:34:06.280 --> 0:34:10.080
<v Speaker 7>what you know is about to occur, and then what

0:34:10.120 --> 0:34:12.759
<v Speaker 7>you can assume for the long term. So, really, what

0:34:12.840 --> 0:34:16.760
<v Speaker 7>our expectations are our inputs to ensure that our clients

0:34:16.800 --> 0:34:19.480
<v Speaker 7>are set up for success for the long term, and

0:34:19.560 --> 0:34:21.919
<v Speaker 7>our expectation as we look forward is that they are.

0:34:22.120 --> 0:34:26.879
<v Speaker 7>Actually Our broad expectation for a sixty to forty portfolio

0:34:26.920 --> 0:34:31.000
<v Speaker 7>is about six percent annualized over twenty years. And when

0:34:31.000 --> 0:34:34.080
<v Speaker 7>we look through the asset classes, we've changed things a

0:34:34.160 --> 0:34:36.560
<v Speaker 7>bit as we've seen action in the markets over the

0:34:36.640 --> 0:34:39.640
<v Speaker 7>last couple of years. We've actually brought down our equity

0:34:39.640 --> 0:34:43.080
<v Speaker 7>assumptions just by a bit about six point nine percent

0:34:43.120 --> 0:34:47.040
<v Speaker 7>for US equities given the evaluation change that we saw

0:34:47.120 --> 0:34:50.600
<v Speaker 7>over the last year, not extreme, but our expectations or

0:34:50.600 --> 0:34:53.400
<v Speaker 7>that valuations are a little less attractive. And then for

0:34:53.440 --> 0:34:57.120
<v Speaker 7>a fixed income we've actually brought up our expectations. You're

0:34:57.160 --> 0:35:01.080
<v Speaker 7>seeing some equity like returns out of fixed income sectors,

0:35:01.120 --> 0:35:05.239
<v Speaker 7>particularly some of those extended sectors. So we really feel

0:35:05.239 --> 0:35:08.120
<v Speaker 7>good about the puts in takes of the long term

0:35:08.160 --> 0:35:10.799
<v Speaker 7>expectations and the fact that investors will be set up

0:35:10.880 --> 0:35:13.040
<v Speaker 7>for success as long as they stay invested.

0:35:13.080 --> 0:35:16.319
<v Speaker 3>All right, what's how do you figure it out? Like

0:35:16.360 --> 0:35:19.480
<v Speaker 3>we said, your crystal ball, But what are these assumptions

0:35:19.560 --> 0:35:22.160
<v Speaker 3>based on. I'm always interesting in how do you make

0:35:22.200 --> 0:35:25.120
<v Speaker 3>the sausage here in terms of investing? So what is

0:35:25.160 --> 0:35:27.520
<v Speaker 3>it that these are based on in terms of kind

0:35:27.520 --> 0:35:30.400
<v Speaker 3>of reducing your equity assumptions of the next twenty years,

0:35:30.400 --> 0:35:33.399
<v Speaker 3>but maybe raising your fixed income assumptions.

0:35:33.719 --> 0:35:37.920
<v Speaker 7>Yeah, so we actually decompose the returns into building blocks.

0:35:37.920 --> 0:35:40.600
<v Speaker 7>So as you start to pick apart the pieces, you

0:35:40.640 --> 0:35:43.840
<v Speaker 7>can think about what will change in those building blocks.

0:35:43.880 --> 0:35:46.799
<v Speaker 7>So we think about economic growth, what does that look

0:35:46.880 --> 0:35:50.080
<v Speaker 7>like over the next twenty years, Productivity, what happens to

0:35:50.120 --> 0:35:53.839
<v Speaker 7>the labor force, inputs into demographics, how that picture will

0:35:53.920 --> 0:35:55.560
<v Speaker 7>change over the next twenty years.

0:35:55.640 --> 0:35:56.960
<v Speaker 8>These are knowable things.

0:35:57.520 --> 0:36:02.360
<v Speaker 7>Our expectation of changing technology and the productivity of the workforce.

0:36:02.640 --> 0:36:05.360
<v Speaker 7>We think that has a big impact on the expectations.

0:36:05.680 --> 0:36:10.040
<v Speaker 7>And then of course currency, certainly for US based investors

0:36:10.080 --> 0:36:14.600
<v Speaker 7>of international assets, both developed as well as emerging. Our

0:36:14.680 --> 0:36:18.240
<v Speaker 7>expectations for the dollar and other currencies, how that impact

0:36:19.160 --> 0:36:22.719
<v Speaker 7>the supply demand dynamics and the balance of trade. And

0:36:22.760 --> 0:36:25.960
<v Speaker 7>then of course the expectation of the change in share count.

0:36:25.960 --> 0:36:29.319
<v Speaker 7>There's been quite a lot of buybacks and that has

0:36:29.440 --> 0:36:34.000
<v Speaker 7>changed the expectation for earnings for companies for individual shareholders.

0:36:34.400 --> 0:36:36.840
<v Speaker 7>And then the last thing is yield, both on the

0:36:36.840 --> 0:36:38.359
<v Speaker 7>fixed income and the equity side.

0:36:38.400 --> 0:36:40.160
<v Speaker 8>Our expectation is that you're.

0:36:39.960 --> 0:36:43.440
<v Speaker 7>Going to start to see healthier dividend yields, particularly in

0:36:43.520 --> 0:36:47.080
<v Speaker 7>the international space, less so in the US. And then,

0:36:47.160 --> 0:36:50.080
<v Speaker 7>as I said before, starting yield than fixed income are

0:36:50.160 --> 0:36:52.520
<v Speaker 7>much higher. So as we look at each of these

0:36:52.520 --> 0:36:55.600
<v Speaker 7>building blocks, we sort of build up the elements from

0:36:55.600 --> 0:36:58.640
<v Speaker 7>the bottoms up perspective and then look top down and

0:36:59.000 --> 0:37:01.040
<v Speaker 7>ask ourselves how westic are these numbers.

0:37:01.120 --> 0:37:03.280
<v Speaker 4>Hey, Maddie, I want to dig into the equities research

0:37:03.320 --> 0:37:05.399
<v Speaker 4>that you and the team over a Capitol Group have done,

0:37:05.400 --> 0:37:07.560
<v Speaker 4>because I was pretty surprised to see that over the

0:37:07.560 --> 0:37:11.680
<v Speaker 4>next twenty years you expect emerging market equities to outperform

0:37:11.840 --> 0:37:16.319
<v Speaker 4>US equities pretty significantly, given and that surprised me given

0:37:16.360 --> 0:37:20.120
<v Speaker 4>the outperformance we've seen from US equities over the last

0:37:20.120 --> 0:37:21.760
<v Speaker 4>ten to fifteen years. At this point.

0:37:22.000 --> 0:37:26.600
<v Speaker 7>Yeah, our expectation is that there are both cyclical and

0:37:26.719 --> 0:37:30.560
<v Speaker 7>secular changes going on in emerging markets. So if we

0:37:30.640 --> 0:37:33.600
<v Speaker 7>just frankly look at the inflation picture within emerging markets,

0:37:33.800 --> 0:37:38.759
<v Speaker 7>inflation accelerated early on. Central banks started to ease or

0:37:38.800 --> 0:37:41.160
<v Speaker 7>titan pretty quickly, and now they're in the path of

0:37:41.280 --> 0:37:44.120
<v Speaker 7>easing policy, so they're a bit ahead of us in

0:37:44.160 --> 0:37:44.720
<v Speaker 7>that cycle.

0:37:44.840 --> 0:37:46.360
<v Speaker 8>We expect to see an upturn.

0:37:46.440 --> 0:37:50.440
<v Speaker 7>From that perspective, there's certainly a benefit from a continued

0:37:50.440 --> 0:37:51.720
<v Speaker 7>weakness of the dollar, which.

0:37:51.520 --> 0:37:53.400
<v Speaker 8>We expect to see over the long term.

0:37:53.800 --> 0:37:56.719
<v Speaker 7>And then one of the most important things about emerging

0:37:56.760 --> 0:38:00.440
<v Speaker 7>markets is the change in supply chains that we expect

0:38:00.440 --> 0:38:02.640
<v Speaker 7>to see over the long term. So we know that

0:38:03.000 --> 0:38:06.640
<v Speaker 7>Chinese growth is slowing due to demographic impacts as well

0:38:06.680 --> 0:38:10.480
<v Speaker 7>as less than friendly market reforms. But what's happening is

0:38:10.520 --> 0:38:13.719
<v Speaker 7>companies are starting to remove their supply chain exposure to

0:38:13.920 --> 0:38:18.120
<v Speaker 7>China and going to places like India, like Mexico, like

0:38:18.239 --> 0:38:23.560
<v Speaker 7>Southeast Asia. So we really do expect a resumption of

0:38:23.719 --> 0:38:26.640
<v Speaker 7>manufacturing centers in those areas.

0:38:26.680 --> 0:38:27.760
<v Speaker 8>And then the last thing I'll.

0:38:27.600 --> 0:38:30.680
<v Speaker 7>Point to is that from an emerging markets perspective, the

0:38:30.719 --> 0:38:34.839
<v Speaker 7>demographic picture, the age of the workforce looks a lot

0:38:34.960 --> 0:38:36.920
<v Speaker 7>healthier than in some other areas of the world.

0:38:37.000 --> 0:38:39.320
<v Speaker 3>Yeah, that makes a lot of sense. I'm also curious,

0:38:39.360 --> 0:38:40.839
<v Speaker 3>you know, here we are coming off a week where

0:38:40.880 --> 0:38:44.840
<v Speaker 3>we were all agog over Nvidia, right, its result, its outlook,

0:38:44.880 --> 0:38:47.520
<v Speaker 3>its impact on the trade continues to play out today.

0:38:47.920 --> 0:38:50.040
<v Speaker 3>You guys did look at as one of your key

0:38:50.080 --> 0:38:53.719
<v Speaker 3>criteria the changing technology on workforce. Talk to us a

0:38:53.719 --> 0:38:56.640
<v Speaker 3>little bit about what's the changing technology that you focused

0:38:56.680 --> 0:38:58.000
<v Speaker 3>on and its impact.

0:38:58.400 --> 0:39:01.279
<v Speaker 7>Yeah, it's a number of things, Carol, It's not just one.

0:39:01.440 --> 0:39:05.480
<v Speaker 7>If we think about the impact of how productive is

0:39:05.520 --> 0:39:08.120
<v Speaker 7>every single worker if everybody was doing the same jobs

0:39:08.120 --> 0:39:10.839
<v Speaker 7>that they did in nineteen fifty versus today, How much

0:39:10.880 --> 0:39:14.320
<v Speaker 7>more can they build, how many more patients can they see,

0:39:15.239 --> 0:39:20.520
<v Speaker 7>How long is the expectations for life expectancy, and how

0:39:20.560 --> 0:39:24.319
<v Speaker 7>that's changing. So things like artificial intelligence and how that's

0:39:24.360 --> 0:39:27.480
<v Speaker 7>helping us do our jobs, cloud computing and how that's

0:39:27.520 --> 0:39:30.080
<v Speaker 7>helping us be more efficient, and even some of the

0:39:30.120 --> 0:39:36.200
<v Speaker 7>innovations in healthcare, whether it's gene therapies or immunizations, these

0:39:36.239 --> 0:39:40.360
<v Speaker 7>will impact our longevity and frankly, our health as a

0:39:40.440 --> 0:39:41.320
<v Speaker 7>nation and as.

0:39:41.200 --> 0:39:42.719
<v Speaker 8>A world society.

0:39:43.160 --> 0:39:48.480
<v Speaker 7>So all of these things are incorporated together, from our perspective,

0:39:49.080 --> 0:39:54.839
<v Speaker 7>significantly increase the productivity of each hour work from individuals.

0:39:54.880 --> 0:39:57.960
<v Speaker 7>So it's a bit of a give back to the

0:39:58.000 --> 0:40:00.680
<v Speaker 7>giveaway that we have from demographics, because we know that

0:40:00.719 --> 0:40:03.720
<v Speaker 7>this is an aging nation, for aging all over the world,

0:40:03.719 --> 0:40:05.080
<v Speaker 7>and that will impact We.

0:40:05.040 --> 0:40:07.160
<v Speaker 4>Talk about that a lot here on the program, Mattie.

0:40:07.200 --> 0:40:08.800
<v Speaker 4>We only have thirty seconds left, but we got to

0:40:08.800 --> 0:40:12.279
<v Speaker 4>talk politics and how you factor politics into your analysis here,

0:40:12.280 --> 0:40:13.839
<v Speaker 4>not just here in the US, but around the world.

0:40:13.880 --> 0:40:14.839
<v Speaker 4>Just thirty seconds left.

0:40:15.040 --> 0:40:20.800
<v Speaker 7>Yeah, Exogynous factors hard to incorporate into the actual analysis.

0:40:21.080 --> 0:40:22.920
<v Speaker 8>So we really do try to look through that and

0:40:22.920 --> 0:40:23.840
<v Speaker 8>think long term.

0:40:24.000 --> 0:40:26.520
<v Speaker 7>From our perspective, though, as we look at the last

0:40:26.560 --> 0:40:30.120
<v Speaker 7>twenty three election cycles, what we notice is that markets

0:40:30.160 --> 0:40:33.880
<v Speaker 7>trend up on average every single time. There's lots of

0:40:33.920 --> 0:40:37.640
<v Speaker 7>volatility around the primary environment, but once we have regardless

0:40:37.680 --> 0:40:41.200
<v Speaker 7>of who sits in the administrative chairs, we tend to

0:40:41.239 --> 0:40:44.799
<v Speaker 7>see up markets in that election cycle more so than

0:40:44.880 --> 0:40:45.920
<v Speaker 7>a non election year.

0:40:46.000 --> 0:40:47.120
<v Speaker 8>So we're pretty constructive.

0:40:47.560 --> 0:40:50.279
<v Speaker 3>All right, really appreciate this and look forward. Hopefully we

0:40:50.280 --> 0:40:52.879
<v Speaker 3>can get you back real soon. Mattie Destner, she's head

0:40:52.880 --> 0:40:55.440
<v Speaker 3>of Global Asset Class Services over at Capital Group, a

0:40:55.480 --> 0:40:58.840
<v Speaker 3>global investment management group managing more than two and a

0:40:58.840 --> 0:41:02.759
<v Speaker 3>half trillly in Mattie, of course, joining us from Los Angeles.

0:41:03.600 --> 0:41:07.120
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:41:07.160 --> 0:41:10.400
<v Speaker 2>live weekday afternoons from two to five pm. Easter listen

0:41:10.440 --> 0:41:12.640
<v Speaker 2>on Apple card Play and then brought auto with a

0:41:12.640 --> 0:41:15.680
<v Speaker 2>Bloomberg Business act or want us live on YouTube.

0:41:17.440 --> 0:41:19.440
<v Speaker 3>All Right, everybody, here's how it's supposed to go. You

0:41:19.520 --> 0:41:21.640
<v Speaker 3>work hard, you save if you pay your Social Security

0:41:21.640 --> 0:41:25.480
<v Speaker 3>and your Medicare taxes, and yes, you retire hopefully enjoying

0:41:25.920 --> 0:41:28.080
<v Speaker 3>some great time during those golden years.

0:41:28.120 --> 0:41:30.760
<v Speaker 4>Tim Yeah, maybe you travel spend time with family, relaxed,

0:41:30.840 --> 0:41:32.720
<v Speaker 4>not worry about whether or not you're going to outlive

0:41:32.719 --> 0:41:35.200
<v Speaker 4>your savings. But Carol, we know that's actually not the

0:41:35.239 --> 0:41:37.319
<v Speaker 4>reality for many Americans. In fact, as you and I

0:41:37.400 --> 0:41:40.360
<v Speaker 4>talked about back in January, younger generations are having a

0:41:40.400 --> 0:41:44.120
<v Speaker 4>hard time even imagining retiring. A recent TIA Institute's survey

0:41:44.160 --> 0:41:46.600
<v Speaker 4>said that roughly twenty one percent of Americans ages twenty

0:41:46.640 --> 0:41:49.000
<v Speaker 4>two to thirty four said retirement is out of reach

0:41:49.080 --> 0:41:50.920
<v Speaker 4>or not even part of their plan.

0:41:50.920 --> 0:41:55.520
<v Speaker 3>Which is pretty remarkable. Probably not all that surprising to

0:41:55.520 --> 0:41:58.120
<v Speaker 3>our next guest, who writes that our society has largely

0:41:58.160 --> 0:42:00.400
<v Speaker 3>given up on the idea that a dignified retire hirement

0:42:00.400 --> 0:42:04.000
<v Speaker 3>should be the right of every worker in our affluent nation.

0:42:04.600 --> 0:42:07.760
<v Speaker 4>Teresa Gillarducci is a professor of economics at the New School.

0:42:07.760 --> 0:42:11.120
<v Speaker 4>She's also the author of the new book work Retire Repeat,

0:42:11.400 --> 0:42:14.600
<v Speaker 4>The Uncertainty of Retirement in the New Economy. She joins

0:42:14.680 --> 0:42:17.359
<v Speaker 4>us from New York, Professor, good to have you with us,

0:42:17.360 --> 0:42:21.879
<v Speaker 4>Congratulations on the new book. Lay it out for us

0:42:22.560 --> 0:42:24.680
<v Speaker 4>in this day and age. Just how bad is it

0:42:24.719 --> 0:42:28.600
<v Speaker 4>out there for retirees and people who are working their

0:42:28.640 --> 0:42:29.520
<v Speaker 4>way toward retirement.

0:42:30.400 --> 0:42:32.879
<v Speaker 9>Yeah, I'm glad to talk about it as a big

0:42:32.920 --> 0:42:36.800
<v Speaker 9>societal problem because I think right now almost everybody thinks

0:42:36.800 --> 0:42:40.000
<v Speaker 9>it's bad for them, but doesn't realize how bad it

0:42:40.120 --> 0:42:44.759
<v Speaker 9>is for their friends. Because not being prepared for retirement

0:42:44.960 --> 0:42:47.960
<v Speaker 9>is often the source of shame. And you can't you

0:42:47.960 --> 0:42:49.680
<v Speaker 9>don't wear it on your sleeve. You know, you don't

0:42:49.680 --> 0:42:52.480
<v Speaker 9>have your number on your chest. And so people are

0:42:52.520 --> 0:42:58.239
<v Speaker 9>really swallowing their fear. And that's because most people should have,

0:42:58.480 --> 0:43:02.320
<v Speaker 9>you know, about a million dollars in their retirement accounts

0:43:02.400 --> 0:43:06.120
<v Speaker 9>when they're approaching retirement, and most people don't have anywhere

0:43:06.160 --> 0:43:08.920
<v Speaker 9>near that. And if I give you averages, it won't

0:43:08.920 --> 0:43:12.640
<v Speaker 9>even tell the picture. Because Elon Musk is among our

0:43:12.680 --> 0:43:14.520
<v Speaker 9>midst and if you know, he walked into my house,

0:43:14.560 --> 0:43:17.960
<v Speaker 9>so it'd be the richest person you know ever on average.

0:43:18.400 --> 0:43:22.520
<v Speaker 9>But the typical person really can be described by medians.

0:43:22.560 --> 0:43:24.880
<v Speaker 9>And so people in the bottom half of the of

0:43:25.120 --> 0:43:29.800
<v Speaker 9>the earnings distribution in households are about ready to retire.

0:43:29.920 --> 0:43:32.480
<v Speaker 9>This is like, you know, from fifty four to sixty four,

0:43:33.000 --> 0:43:37.000
<v Speaker 9>the bottom half have nothing. The next forty percent, you know,

0:43:37.040 --> 0:43:39.799
<v Speaker 9>our middle class have about two hundred thousand dollars and

0:43:39.800 --> 0:43:42.799
<v Speaker 9>they should have over a million. And people even in

0:43:42.840 --> 0:43:46.719
<v Speaker 9>the top ten percent, they should have maybe three four

0:43:46.760 --> 0:43:49.920
<v Speaker 9>million dollars to supplement social security and keep their lifetime

0:43:50.719 --> 0:43:54.200
<v Speaker 9>lifestyle in retirement. I'm not going to cry out, you know,

0:43:54.280 --> 0:43:57.000
<v Speaker 9>alligator tiers for them, but even their worried, you know,

0:43:57.040 --> 0:44:00.560
<v Speaker 9>they have about a million. So like everybody across the board,

0:44:01.120 --> 0:44:04.360
<v Speaker 9>you know, doesn't have enough, but the bottom ninety percent

0:44:04.960 --> 0:44:09.320
<v Speaker 9>are headed towards really retirement just depending upon socials sect.

0:44:09.640 --> 0:44:13.080
<v Speaker 4>Here's the thing, this is something this is something that

0:44:13.160 --> 0:44:15.920
<v Speaker 4>everybody should care I think people would argue this is

0:44:15.960 --> 0:44:18.040
<v Speaker 4>something that everybody should care about because who pays for

0:44:18.440 --> 0:44:21.759
<v Speaker 4>the folks who don't have enough to retire? What's the

0:44:21.800 --> 0:44:23.720
<v Speaker 4>societal impact.

0:44:23.320 --> 0:44:25.040
<v Speaker 1>Of something that the governments you care?

0:44:25.120 --> 0:44:27.240
<v Speaker 4>What's the stress on our system when that happens.

0:44:28.160 --> 0:44:30.640
<v Speaker 9>Yeah, so let me just talk to the adult children,

0:44:30.880 --> 0:44:34.200
<v Speaker 9>you know, who are listening. Of the adult children who

0:44:34.200 --> 0:44:38.080
<v Speaker 9>are forty and fifty, we're minute. Research is showing that

0:44:38.120 --> 0:44:42.759
<v Speaker 9>a third of those adult children are straining in some

0:44:42.960 --> 0:44:47.760
<v Speaker 9>way to take care of their elders. Even if their elders,

0:44:47.920 --> 0:44:51.080
<v Speaker 9>you know, have a pension, there's no long term care insurance.

0:44:51.160 --> 0:44:56.360
<v Speaker 9>So what happened is that we're we're reproducing this retirement crisis.

0:44:56.360 --> 0:45:00.239
<v Speaker 9>I mean it is reproducing itself because those of daughters

0:45:00.280 --> 0:45:02.440
<v Speaker 9>and a daughter in law, sons and sons in laws

0:45:02.800 --> 0:45:07.759
<v Speaker 9>are either reducing their own their work effort, reducing their savings,

0:45:07.880 --> 0:45:10.239
<v Speaker 9>and we're seeing people actually take money out of their

0:45:10.239 --> 0:45:14.880
<v Speaker 9>retirement to help their their aging boomer parents.

0:45:15.000 --> 0:45:17.440
<v Speaker 3>Teresa, how did we get there? I'm thinking about you know,

0:45:17.520 --> 0:45:19.719
<v Speaker 3>my dad who fought in World War Two, there was

0:45:19.880 --> 0:45:22.960
<v Speaker 3>VA benefits. There was a company that he worked for

0:45:22.960 --> 0:45:26.040
<v Speaker 3>for fifty years or close to it that there was

0:45:26.080 --> 0:45:30.320
<v Speaker 3>a pension. There were investments because of Forrow and K's

0:45:30.560 --> 0:45:33.000
<v Speaker 3>and so on and so forth. You know, starting there

0:45:33.000 --> 0:45:37.120
<v Speaker 3>were social security benefits. Where where did the system start

0:45:37.160 --> 0:45:40.040
<v Speaker 3>to come undone in that we are kind of now

0:45:40.080 --> 0:45:42.440
<v Speaker 3>talking about this problem that this is where we are today.

0:45:43.400 --> 0:45:45.480
<v Speaker 9>Yeah, I mean there was kind of a golden age

0:45:45.480 --> 0:45:47.400
<v Speaker 9>of pensions for a group of society.

0:45:47.400 --> 0:45:48.240
<v Speaker 10>You know, men who.

0:45:48.160 --> 0:45:50.319
<v Speaker 9>Kept their jobs for a while, that's for sure, they

0:45:50.360 --> 0:45:54.000
<v Speaker 9>had to find benefit plans and mainly their wages kept

0:45:54.080 --> 0:45:57.520
<v Speaker 9>up with with the productivity, you know, with the rest

0:45:57.520 --> 0:46:00.759
<v Speaker 9>of the economy. And then women who were working, you know,

0:46:00.800 --> 0:46:05.920
<v Speaker 9>starting around the nineteen forties, fifties, sixties, they earned wages

0:46:05.920 --> 0:46:08.360
<v Speaker 9>that kept up with their productivity. They got more educated,

0:46:08.640 --> 0:46:12.840
<v Speaker 9>non white workers really became an enfranchised in the labor market.

0:46:13.440 --> 0:46:16.120
<v Speaker 9>And even though not everybody was in a union, not

0:46:16.120 --> 0:46:18.839
<v Speaker 9>not even by you know, by any stretch of the imagination,

0:46:19.320 --> 0:46:24.000
<v Speaker 9>the pensions that they negotiated were defined benefit pensions. I

0:46:24.000 --> 0:46:25.920
<v Speaker 9>mean you saw them in the private sector and the

0:46:25.960 --> 0:46:29.120
<v Speaker 9>public sector, and even the companies that weren't unionized, I

0:46:29.200 --> 0:46:31.880
<v Speaker 9>kind of kept up with the leaders in their industries.

0:46:32.320 --> 0:46:36.200
<v Speaker 9>So we had a layered system social security, defined benefit plans,

0:46:37.239 --> 0:46:41.160
<v Speaker 9>and wages you know, that kept savings up. It all

0:46:41.160 --> 0:46:44.520
<v Speaker 9>fell apart around the eighties, you know, when Ronald Reagan

0:46:44.640 --> 0:46:47.799
<v Speaker 9>attacked the labor movement, you know by firing all the

0:46:47.840 --> 0:46:52.160
<v Speaker 9>air traffic controllers that had the structural problem of kind

0:46:52.200 --> 0:46:55.720
<v Speaker 9>of slowing down wage growth and wages really fell behind.

0:46:55.719 --> 0:47:00.040
<v Speaker 9>Productivity fell fell behind that, you know, the growth of

0:46:59.960 --> 0:47:04.080
<v Speaker 9>the economy, so that really hurt savings. We had a

0:47:04.080 --> 0:47:08.000
<v Speaker 9>lot of debt creating institutions kind of overwhelmed our wealth

0:47:08.040 --> 0:47:13.400
<v Speaker 9>creating institutions, you know, with very little down for our houses,

0:47:13.440 --> 0:47:15.839
<v Speaker 9>and if we had any home equity, we would take

0:47:16.520 --> 0:47:19.120
<v Speaker 9>we would take you know, home equity loads. But in

0:47:19.160 --> 0:47:23.000
<v Speaker 9>the retirement space, we had the decline of these traditional

0:47:23.040 --> 0:47:28.080
<v Speaker 9>pensions and a pretend to replacement of those pensions with

0:47:28.239 --> 0:47:29.080
<v Speaker 9>four oh one ks.

0:47:29.120 --> 0:47:30.239
<v Speaker 6>And the reason why I.

0:47:30.280 --> 0:47:33.440
<v Speaker 10>Said, is it, Yeah, it's not even to even.

0:47:33.480 --> 0:47:35.279
<v Speaker 9>And the four oh one K was supposed to be

0:47:35.320 --> 0:47:37.840
<v Speaker 9>easy and really attractive to employers, and it was supposed

0:47:37.840 --> 0:47:40.640
<v Speaker 9>to spread across the whole economy. But you know, fifty

0:47:40.680 --> 0:47:43.919
<v Speaker 9>percent of the population had a defined benefit plan. Those

0:47:44.000 --> 0:47:47.160
<v Speaker 9>got replaced by the inferior four oh one K system,

0:47:47.239 --> 0:47:50.640
<v Speaker 9>inferior and like three dimensions. And the people who had

0:47:50.680 --> 0:47:53.160
<v Speaker 9>nothing still have nothing. And so we've had a forty

0:47:53.280 --> 0:47:57.520
<v Speaker 9>year experiment with these kind of do it yourself retirement plans.

0:47:57.520 --> 0:48:00.240
<v Speaker 9>They're voluntary from the employer, voluntary for the worker.

0:48:00.680 --> 0:48:01.600
<v Speaker 3>The worker has.

0:48:01.480 --> 0:48:04.600
<v Speaker 9>To take all the risk of choosing the right investments,

0:48:04.800 --> 0:48:07.080
<v Speaker 9>and then when they retire, it's really up to.

0:48:07.080 --> 0:48:07.880
<v Speaker 1>The stock market.

0:48:07.960 --> 0:48:11.200
<v Speaker 9>It depends whether or not they can make it last.

0:48:11.480 --> 0:48:15.280
<v Speaker 4>So we haven't even talked about much about social security.

0:48:15.520 --> 0:48:17.560
<v Speaker 4>I don't necessarily want to get to that right now.

0:48:17.600 --> 0:48:20.000
<v Speaker 4>We don't have time, professor, but I want to know

0:48:20.480 --> 0:48:24.160
<v Speaker 4>about the answer here. What's a solution to the problem

0:48:24.160 --> 0:48:24.880
<v Speaker 4>that you outlined.

0:48:25.719 --> 0:48:27.879
<v Speaker 9>Well, you know, the book spends a lot of time

0:48:27.920 --> 0:48:30.960
<v Speaker 9>on the fake solution, which is to work longer. It's

0:48:31.040 --> 0:48:34.279
<v Speaker 9>just obvious that most people don't have jobs where their

0:48:34.280 --> 0:48:37.120
<v Speaker 9>employers want them to work longer, or they have jobs

0:48:37.120 --> 0:48:40.040
<v Speaker 9>that will actually keep up their health, you know, and

0:48:40.160 --> 0:48:45.719
<v Speaker 9>their ability to do the work productively. And also most

0:48:45.719 --> 0:48:47.919
<v Speaker 9>people are pushed out of their jobs, you know, either

0:48:47.920 --> 0:48:50.239
<v Speaker 9>their health or they're just pushed out or they're laid off,

0:48:50.280 --> 0:48:52.880
<v Speaker 9>you know, before they want to retire. So working longer

0:48:52.920 --> 0:48:56.520
<v Speaker 9>as a fake solution, the real solution is bold. It's

0:48:56.960 --> 0:48:59.880
<v Speaker 9>a lot different than tweaking the tax breaks here and

0:49:00.040 --> 0:49:02.680
<v Speaker 9>there and then senting small employers to have a pension

0:49:02.960 --> 0:49:06.880
<v Speaker 9>since they can't really afford much of anything that, especially

0:49:06.920 --> 0:49:09.359
<v Speaker 9>if it's voluntary, they're not going to take on that liability.

0:49:09.640 --> 0:49:12.880
<v Speaker 9>We really need to have a layer of retirement accounts

0:49:12.920 --> 0:49:16.319
<v Speaker 9>on top of Social Security, and everybody who works, whether

0:49:16.360 --> 0:49:20.040
<v Speaker 9>it's for grub hub or uber or Delta Airlines, you know,

0:49:20.160 --> 0:49:23.200
<v Speaker 9>just for five years when they leave that good employer

0:49:23.360 --> 0:49:27.160
<v Speaker 9>or they're working contingent and platform work, they should be

0:49:27.200 --> 0:49:32.000
<v Speaker 9>saving alongside of the other Social security. So I advocate

0:49:32.320 --> 0:49:37.000
<v Speaker 9>a universal tension system. There's a villain Congress called the

0:49:37.040 --> 0:49:40.919
<v Speaker 9>Retirement Security Savings Act for All Americans. And the best

0:49:40.960 --> 0:49:45.200
<v Speaker 9>thing about this is that it's bipartisan. A conservative Republican

0:49:45.400 --> 0:49:49.840
<v Speaker 9>and a modern liberal Democrat supported in the Senate and

0:49:49.880 --> 0:49:51.000
<v Speaker 9>the same thing in the House.

0:49:51.640 --> 0:49:52.400
<v Speaker 11>And I think.

0:49:54.000 --> 0:49:57.520
<v Speaker 9>Lawmakers are just hearing from their constituents everywhere they go

0:49:57.800 --> 0:50:00.759
<v Speaker 9>about this palpable fear of what happen to them or

0:50:00.760 --> 0:50:03.520
<v Speaker 9>their parents, you know, or their future selves, that this

0:50:03.640 --> 0:50:07.120
<v Speaker 9>may be the year when nothing else passes, this kind

0:50:07.120 --> 0:50:10.080
<v Speaker 9>of sensible universal pension system may pass.

0:50:10.520 --> 0:50:15.840
<v Speaker 3>Fingers crossed, you know, excited, we'day you know, Tim and

0:50:15.880 --> 0:50:20.319
<v Speaker 3>I are going to change our names to uh gloom, Yeah,

0:50:20.360 --> 0:50:22.120
<v Speaker 3>because we've just kind of had a bunch of stories

0:50:22.160 --> 0:50:25.160
<v Speaker 3>today that are along that front. But listen, really constructive

0:50:25.160 --> 0:50:29.080
<v Speaker 3>conversation about what is going on and maybe our way

0:50:29.120 --> 0:50:32.000
<v Speaker 3>forward to a better outcome. Teresa, Thank you so much.

0:50:32.000 --> 0:50:34.279
<v Speaker 3>Hopefully we can check back with you down the road.

0:50:34.600 --> 0:50:34.759
<v Speaker 12>Uh.

0:50:34.840 --> 0:50:37.840
<v Speaker 3>Teresa Jilarducci. She's professor of economics at the New School,

0:50:38.000 --> 0:50:41.120
<v Speaker 3>author of a new book work Retire Repeat the Uncertainty

0:50:41.160 --> 0:50:44.239
<v Speaker 3>of retirement in the New Economy. Joining us here in

0:50:44.280 --> 0:50:44.640
<v Speaker 3>New York.

0:50:51.000 --> 0:50:54.840
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:50:54.960 --> 0:50:58.160
<v Speaker 2>each weekday starting at two pm Eastern Apple car Play

0:50:58.160 --> 0:51:01.320
<v Speaker 2>and ANDROYD Auto with the Bloomberg Business You can also

0:51:01.400 --> 0:51:04.879
<v Speaker 2>listen live on Amazon Alexa from our flagship New York station,

0:51:05.280 --> 0:51:08.319
<v Speaker 2>Just Say Alexa Play Bloomberg eleven thirty.

0:51:09.200 --> 0:51:11.279
<v Speaker 3>Plenty ahead in our second hour of the weekend edition

0:51:11.320 --> 0:51:14.760
<v Speaker 3>of Blueberg Business Week, including what the highest ranked woman

0:51:14.880 --> 0:51:17.560
<v Speaker 3>in luxury Swiss watches is doing to ease the pain

0:51:17.600 --> 0:51:21.359
<v Speaker 3>of purchasing Yes, say a one hundred thousand dollars watch.

0:51:21.280 --> 0:51:22.239
<v Speaker 4>I don't know how you ease that.

0:51:24.000 --> 0:51:26.759
<v Speaker 3>Non my household. Our Bloomberg Pursuits team on what the

0:51:26.800 --> 0:51:29.560
<v Speaker 3>newest CEO at Odamar p Gay has in store to

0:51:29.560 --> 0:51:32.000
<v Speaker 3>bring interest back for these so called hype watches.

0:51:32.200 --> 0:51:34.800
<v Speaker 4>Also ahead, from selling cruises door to door to becoming

0:51:34.800 --> 0:51:36.520
<v Speaker 4>the first woman to take the helm of one of

0:51:36.640 --> 0:51:39.799
<v Speaker 4>Royal Caribbean Group's most popular brands. What it takes to

0:51:40.040 --> 0:51:42.840
<v Speaker 4>make waves and rise to the top any male dominated

0:51:42.880 --> 0:51:47.040
<v Speaker 4>industry with the former CEO of celebrity Cruises, Lisa lutof Prolo.

0:51:47.520 --> 0:51:49.280
<v Speaker 3>Are you sensing a theme here? Anybody?

0:51:49.360 --> 0:51:50.319
<v Speaker 4>I am all right?

0:51:50.320 --> 0:51:53.040
<v Speaker 3>Well, first up this hour. As we've been mentioning March's

0:51:53.080 --> 0:51:56.480
<v Speaker 3>Women's History Month, no shortage of inspiring business women worth

0:51:56.520 --> 0:51:59.719
<v Speaker 3>talking to, including our next pair. Between them, they've got

0:51:59.719 --> 0:52:03.320
<v Speaker 3>dec of experience in senior positions at United Airlines, Craft Foods,

0:52:03.360 --> 0:52:05.920
<v Speaker 3>to Lette, Motorola, McKenzie and more.

0:52:06.239 --> 0:52:09.360
<v Speaker 4>Grace Puma is the former chief operations officer at PepsiCo,

0:52:09.480 --> 0:52:12.279
<v Speaker 4>and Christianna Smith she is the former president of the

0:52:12.280 --> 0:52:15.000
<v Speaker 4>Consumer Direct division at Nike. They also share their tips

0:52:15.000 --> 0:52:17.640
<v Speaker 4>for career success in a new book it's called Career

0:52:17.640 --> 0:52:20.719
<v Speaker 4>Forward Strategies from Women Who Made It, in which they

0:52:20.719 --> 0:52:23.080
<v Speaker 4>reveal some well surprising work advice.

0:52:23.719 --> 0:52:26.560
<v Speaker 12>Yeah, this book kind of got birked on the fact

0:52:26.600 --> 0:52:28.040
<v Speaker 12>that we had Matt and we were both on a

0:52:28.080 --> 0:52:31.799
<v Speaker 12>corporate board and one day we went out after the

0:52:31.840 --> 0:52:36.120
<v Speaker 12>meeting and really connected, and it connected around identifying that

0:52:36.200 --> 0:52:39.040
<v Speaker 12>although we took very different paths to achieve what we

0:52:39.080 --> 0:52:43.400
<v Speaker 12>achieved some of the top levels and different corporations, we

0:52:43.520 --> 0:52:45.480
<v Speaker 12>had some of the same learnings and some of the

0:52:45.520 --> 0:52:46.320
<v Speaker 12>same truths.

0:52:46.719 --> 0:52:48.719
<v Speaker 6>And then you add to that.

0:52:48.200 --> 0:52:50.920
<v Speaker 12>We both have it's hard to call them millennial children,

0:52:50.960 --> 0:52:53.239
<v Speaker 12>but children that are now in their thirties and having

0:52:53.239 --> 0:52:56.280
<v Speaker 12>their own career paths, and we really wanted to transfer

0:52:56.360 --> 0:52:58.960
<v Speaker 12>the knowledge and the learning that we felt really could

0:52:59.000 --> 0:53:00.800
<v Speaker 12>be helpful as they set their own path.

0:53:01.440 --> 0:53:05.319
<v Speaker 4>I should note that you guys are still on some

0:53:05.360 --> 0:53:08.840
<v Speaker 4>pretty pretty interesting boards. Grace is on the board of Target,

0:53:08.880 --> 0:53:13.280
<v Speaker 4>among others, Christiana on Columbia Sports where ups West Marine,

0:53:13.360 --> 0:53:16.520
<v Speaker 4>to name a couple others. So yeah, I mean, definitely

0:53:16.560 --> 0:53:19.200
<v Speaker 4>still in the consumer space right now, no question.

0:53:19.520 --> 0:53:22.920
<v Speaker 3>Yeah, exactly, Christiana, So come on in too. Like, as

0:53:22.960 --> 0:53:25.200
<v Speaker 3>you guys were putting together the book, did what did

0:53:25.239 --> 0:53:27.200
<v Speaker 3>you want to make sure was kind of in the

0:53:27.280 --> 0:53:29.200
<v Speaker 3>messaging here from your own experience?

0:53:29.400 --> 0:53:32.759
<v Speaker 13>Yeah, I think we had a really strong goal to

0:53:32.840 --> 0:53:36.000
<v Speaker 13>address this moment in time as well as just share,

0:53:36.560 --> 0:53:39.960
<v Speaker 13>you know, decades of career experience learning that Grace and

0:53:40.000 --> 0:53:43.760
<v Speaker 13>I had. And as Grace said, even though her path

0:53:43.920 --> 0:53:47.200
<v Speaker 13>was very much through some of the top corporate company

0:53:47.200 --> 0:53:50.000
<v Speaker 13>corporate brands and companies and mine was consulting for over

0:53:50.040 --> 0:53:52.359
<v Speaker 13>twenty years and then a c Threek job at Nike,

0:53:53.000 --> 0:53:56.800
<v Speaker 13>we had similar takeaways about how to build a career

0:53:56.800 --> 0:53:58.680
<v Speaker 13>that you love and how to make it worth it.

0:53:58.880 --> 0:54:01.600
<v Speaker 13>And when we first started writing the book, we were

0:54:01.640 --> 0:54:04.359
<v Speaker 13>still in the pandemic, and there was of course all

0:54:04.400 --> 0:54:07.960
<v Speaker 13>this talk about women falling out of the workforce because

0:54:08.280 --> 0:54:14.440
<v Speaker 13>they couldn't, you know, make the childcare life work balance work.

0:54:15.080 --> 0:54:17.040
<v Speaker 13>And then there was quiet quitting, and there was just

0:54:17.760 --> 0:54:19.920
<v Speaker 13>act your wage. There's so many things right now that

0:54:20.000 --> 0:54:23.680
<v Speaker 13>show in this moment a need to talk about how

0:54:23.719 --> 0:54:26.400
<v Speaker 13>you can still invest in yourself and still have a

0:54:26.440 --> 0:54:30.880
<v Speaker 13>great career while meeting this moment and balancing all the

0:54:30.960 --> 0:54:33.120
<v Speaker 13>other forces that are at work in your life.

0:54:33.200 --> 0:54:34.920
<v Speaker 3>Well, we want to give to some of the specifics,

0:54:35.000 --> 0:54:37.240
<v Speaker 3>but I wondered, Grace, if I said, luck, skill, timing,

0:54:37.239 --> 0:54:39.200
<v Speaker 3>what was the most important thing in your career path?

0:54:40.960 --> 0:54:44.440
<v Speaker 6>That's a great question. I would probably say.

0:54:44.480 --> 0:54:46.400
<v Speaker 3>To be all of it too. Skill.

0:54:46.719 --> 0:54:48.680
<v Speaker 12>Well, no, I think it's skill, and I think it's

0:54:48.719 --> 0:54:51.600
<v Speaker 12>about not just you're not boring with the skill, Okay,

0:54:51.640 --> 0:54:56.799
<v Speaker 12>it's cultivating skill reevaluating what the next skill or capability

0:54:57.000 --> 0:54:58.320
<v Speaker 12>is needed or will be needed.

0:54:58.920 --> 0:55:01.240
<v Speaker 6>So it's an ongoing and commitment to learning.

0:55:01.239 --> 0:55:04.160
<v Speaker 12>And we talk a lot about that in our book,

0:55:04.400 --> 0:55:06.960
<v Speaker 12>and to read the tea leaves on what is necessary

0:55:07.000 --> 0:55:08.440
<v Speaker 12>and valuable in those skill sets.

0:55:08.920 --> 0:55:11.120
<v Speaker 14>Same thing to you, Christine, if I could, yeah, please

0:55:11.160 --> 0:55:12.360
<v Speaker 14>do you mind if I was going to say, do

0:55:12.360 --> 0:55:15.239
<v Speaker 14>you mind if I jump in on that going even

0:55:15.280 --> 0:55:17.440
<v Speaker 14>a step further with grace and I believe is you

0:55:17.440 --> 0:55:19.760
<v Speaker 14>can do a lot more than you think to create

0:55:19.800 --> 0:55:20.319
<v Speaker 14>your own luck.

0:55:20.920 --> 0:55:22.920
<v Speaker 13>What do you mean when we talk about when we

0:55:22.960 --> 0:55:25.640
<v Speaker 13>talk about people we see at work and we say, oh,

0:55:25.840 --> 0:55:28.920
<v Speaker 13>she's so lucky she got that project, he's so lucky

0:55:28.920 --> 0:55:31.520
<v Speaker 13>that story hit right at the right time, whatever it is.

0:55:31.920 --> 0:55:35.160
<v Speaker 13>But you roll the tape back, you realize they invested

0:55:35.239 --> 0:55:38.359
<v Speaker 13>in building their network inside and outside the company. They

0:55:38.440 --> 0:55:41.760
<v Speaker 13>invested in knowing things that are important at that moment

0:55:41.760 --> 0:55:46.719
<v Speaker 13>in time. They demonstrated performance. That's when opportunities tend to

0:55:46.760 --> 0:55:49.360
<v Speaker 13>come to you. And then we say the key is

0:55:49.760 --> 0:55:52.759
<v Speaker 13>do you hear the knock on the door when opportunity

0:55:52.800 --> 0:55:54.759
<v Speaker 13>is knocking and do you answer it right?

0:55:54.840 --> 0:55:55.600
<v Speaker 10>That's timing.

0:55:55.800 --> 0:55:58.640
<v Speaker 13>So there's clearly serendipity in your career, there's no question.

0:55:59.360 --> 0:56:01.400
<v Speaker 13>But you can do an awful lot to be in

0:56:01.440 --> 0:56:03.840
<v Speaker 13>the right place at the right time through the steps

0:56:03.840 --> 0:56:05.520
<v Speaker 13>that you take to invest in yourself.

0:56:05.560 --> 0:56:05.719
<v Speaker 15>Well.

0:56:05.719 --> 0:56:08.279
<v Speaker 3>And some would say I'm trying to think whether I

0:56:08.360 --> 0:56:11.000
<v Speaker 3>want to think our leader or book or other books

0:56:11.560 --> 0:56:13.319
<v Speaker 3>about this whole idea of being the first one at

0:56:13.320 --> 0:56:15.040
<v Speaker 3>the office, being the last one to leave. And sometimes

0:56:15.120 --> 0:56:17.000
<v Speaker 3>you can't do that, but it's certainly early on in your

0:56:17.000 --> 0:56:20.560
<v Speaker 3>career things will people will move around and be like,

0:56:20.719 --> 0:56:23.440
<v Speaker 3>who's here, who can do this? You're here because you're here.

0:56:23.280 --> 0:56:24.160
<v Speaker 6>Early and you're here late.

0:56:24.200 --> 0:56:26.640
<v Speaker 3>And it's as simple sometimes as something like that. It is.

0:56:26.640 --> 0:56:28.759
<v Speaker 4>But I'm wondering, and I want to go to you

0:56:28.840 --> 0:56:32.520
<v Speaker 4>grace first on this one. If in an era of

0:56:32.600 --> 0:56:37.719
<v Speaker 4>hybrid and remote work that that is more of an

0:56:37.760 --> 0:56:40.800
<v Speaker 4>issue because you're not going to run into the boss

0:56:41.080 --> 0:56:43.400
<v Speaker 4>on the zoom. You're only going to run into the boss,

0:56:43.480 --> 0:56:46.600
<v Speaker 4>you know, at the water cooler, if you're physically around

0:56:46.600 --> 0:56:50.759
<v Speaker 4>the boss. And there's an entire generation really brought you know,

0:56:50.800 --> 0:56:53.320
<v Speaker 4>who graduated in last four years that don't have the

0:56:53.360 --> 0:56:56.279
<v Speaker 4>same idea of going to the office that I think

0:56:56.400 --> 0:56:57.480
<v Speaker 4>a lot of us grew up with.

0:56:59.280 --> 0:57:02.359
<v Speaker 12>Yeah, I mean, no doubt, and certainly, you know, during

0:57:02.360 --> 0:57:04.160
<v Speaker 12>the time that we had been in a lot of

0:57:04.200 --> 0:57:06.919
<v Speaker 12>our career, it was an opportunity, you know, your first

0:57:06.960 --> 0:57:09.680
<v Speaker 12>and first out. But today is very different and you know,

0:57:09.920 --> 0:57:12.960
<v Speaker 12>I definitely think, you know, addressing the virtual world, there

0:57:13.000 --> 0:57:16.960
<v Speaker 12>is still a need to ensure connection and connection through

0:57:17.000 --> 0:57:19.480
<v Speaker 12>work is really the best connection. But making sure that

0:57:19.560 --> 0:57:22.400
<v Speaker 12>you're where you need to be and that you're contributing

0:57:22.400 --> 0:57:25.840
<v Speaker 12>in those moments and that you're establishing relationships. You hear

0:57:25.880 --> 0:57:27.680
<v Speaker 12>a lot of people in the hybrid work right now

0:57:27.720 --> 0:57:30.680
<v Speaker 12>going out and even meeting with colleagues outside of work

0:57:30.760 --> 0:57:32.080
<v Speaker 12>just to make sure they have a connection.

0:57:32.720 --> 0:57:34.160
<v Speaker 6>But I think what you said earlier.

0:57:34.200 --> 0:57:36.880
<v Speaker 12>You know, we talk about this concept of growth stock

0:57:37.320 --> 0:57:39.240
<v Speaker 12>that's more important.

0:57:38.760 --> 0:57:41.840
<v Speaker 6>I think than the FaceTime and we talk about it.

0:57:41.920 --> 0:57:44.160
<v Speaker 12>Yeah, I do, because we talk about it in the

0:57:44.200 --> 0:57:46.480
<v Speaker 12>book about And let me just take a minute on it.

0:57:46.800 --> 0:57:49.120
<v Speaker 12>If you think about a growth stock, a growth stock,

0:57:49.240 --> 0:57:50.919
<v Speaker 12>you can think of any company that comes to mind.

0:57:51.000 --> 0:57:54.280
<v Speaker 12>Let's take Apple for example. They tend to grow at

0:57:54.320 --> 0:57:57.000
<v Speaker 12>a much faster pace in their competitors, and they do

0:57:57.080 --> 0:58:00.640
<v Speaker 12>that by reinventing themselves, by looking around on the corner,

0:58:00.800 --> 0:58:03.960
<v Speaker 12>by investing in the right things. So when you apply

0:58:04.080 --> 0:58:07.520
<v Speaker 12>that to yourself, whether you're working virtually or in the office,

0:58:07.760 --> 0:58:10.480
<v Speaker 12>you're going to adopt a mentality that says, you know,

0:58:10.520 --> 0:58:12.360
<v Speaker 12>I want to no matter where I am, no matter

0:58:12.400 --> 0:58:14.440
<v Speaker 12>how well I'm doing in my current job, I'm going

0:58:14.480 --> 0:58:17.000
<v Speaker 12>to be thinking future forward, and I'm going to be

0:58:17.120 --> 0:58:20.560
<v Speaker 12>cultivating and growing and investing in the type of things

0:58:20.560 --> 0:58:22.840
<v Speaker 12>that I need to to be able to learn and

0:58:23.080 --> 0:58:26.400
<v Speaker 12>contribute at a higher rate, and those often lead to

0:58:26.680 --> 0:58:29.720
<v Speaker 12>opportunities and career progression along your journey.

0:58:30.160 --> 0:58:32.960
<v Speaker 3>So Christiana, it's kind of like, you know, don't wait

0:58:33.000 --> 0:58:34.600
<v Speaker 3>for someone to tell you what you need to do,

0:58:34.680 --> 0:58:36.680
<v Speaker 3>look around you and figure out what you need to

0:58:36.720 --> 0:58:38.680
<v Speaker 3>do to either get to the next level or the

0:58:38.720 --> 0:58:40.919
<v Speaker 3>next position, or the next opportunity.

0:58:42.080 --> 0:58:45.120
<v Speaker 13>Yeah, we would definitely agree with that notion of staying curious,

0:58:45.560 --> 0:58:49.880
<v Speaker 13>of thinking ahead of planning a bit in terms of saying, Hey,

0:58:50.040 --> 0:58:52.320
<v Speaker 13>this year, what are my goals in terms of skills

0:58:52.360 --> 0:58:53.959
<v Speaker 13>I'm going to need to build, what are my goals

0:58:54.000 --> 0:58:54.920
<v Speaker 13>in terms of people I.

0:58:54.880 --> 0:58:55.560
<v Speaker 10>Want to get to know?

0:58:56.400 --> 0:58:59.240
<v Speaker 13>And in the spirit of meet the moment, we would

0:58:59.240 --> 0:59:02.440
<v Speaker 13>also say, may the most of the opportunities that you

0:59:02.480 --> 0:59:06.000
<v Speaker 13>do have. So specifically, in this hybrid and remote work environment,

0:59:06.680 --> 0:59:09.320
<v Speaker 13>you may not, as Grace noted, have as many chances

0:59:09.360 --> 0:59:12.400
<v Speaker 13>to just hang around the water cooler, but you're on

0:59:12.520 --> 0:59:15.920
<v Speaker 13>zoom all the time. There's one way you can approach

0:59:15.960 --> 0:59:18.480
<v Speaker 13>those meetings, like, oh, I got another zoom, I'm going

0:59:18.520 --> 0:59:20.439
<v Speaker 13>to turn off my camera. I'm going to be doing

0:59:20.480 --> 0:59:22.880
<v Speaker 13>my email while the meeting's going until they hear them

0:59:22.880 --> 0:59:24.400
<v Speaker 13>call my name, all that kind of thing.

0:59:24.400 --> 0:59:27.919
<v Speaker 10>We've all been there. Those are really important opportunities.

0:59:27.960 --> 0:59:30.640
<v Speaker 13>There are other people on that call, and there are

0:59:30.680 --> 0:59:33.560
<v Speaker 13>other chances that you've got to show up. So we

0:59:33.600 --> 0:59:36.320
<v Speaker 13>would just also say, make the most of the chances

0:59:36.360 --> 0:59:38.720
<v Speaker 13>that you get. If you're in the room, you're there

0:59:38.720 --> 0:59:42.680
<v Speaker 13>for a reason, speak up, participate. That room nowadays may

0:59:42.720 --> 0:59:45.760
<v Speaker 13>be virtual, but it's really important that if you're there,

0:59:46.680 --> 0:59:47.240
<v Speaker 13>you're noted.

0:59:47.640 --> 0:59:50.200
<v Speaker 3>That's a really good point. One thing we wanted to

0:59:50.240 --> 0:59:54.440
<v Speaker 3>get into is this idea of don't fake it till

0:59:54.520 --> 0:59:56.560
<v Speaker 3>you make it. And the reason we bring it up.

0:59:56.560 --> 0:59:59.640
<v Speaker 3>We had a conversation with the head of one of

0:59:59.680 --> 1:00:02.480
<v Speaker 3>the divis visions at one of the major cruise companies

1:00:02.600 --> 1:00:05.480
<v Speaker 3>just on Friday, and this idea of when she got

1:00:05.480 --> 1:00:07.880
<v Speaker 3>a big promotion that people were like, yeah, but you

1:00:07.920 --> 1:00:10.640
<v Speaker 3>didn't have all the necessary experience, and she's like, yeah,

1:00:10.640 --> 1:00:12.520
<v Speaker 3>you were kind of right, you know, but I think

1:00:12.560 --> 1:00:14.640
<v Speaker 3>about the difference and forgive me. I don't like to

1:00:14.640 --> 1:00:17.600
<v Speaker 3>make generalizations, but there has been a lot written about

1:00:17.600 --> 1:00:19.760
<v Speaker 3>where men will be like I got it, I'll figure

1:00:19.800 --> 1:00:21.840
<v Speaker 3>it out. Women are like, oh my god, I don't

1:00:21.880 --> 1:00:26.080
<v Speaker 3>have all the qualifications. Again generalizations, but people have written

1:00:26.080 --> 1:00:27.920
<v Speaker 3>about a lot of this grace. Let me go to

1:00:28.000 --> 1:00:31.040
<v Speaker 3>you first. Why do you guys say don't fake it

1:00:31.080 --> 1:00:33.439
<v Speaker 3>till you make it? Do what exactly do you mean?

1:00:33.480 --> 1:00:36.200
<v Speaker 3>Because sometimes you don't have all the qualifications, but you

1:00:36.200 --> 1:00:37.120
<v Speaker 3>can figure it out.

1:00:38.280 --> 1:00:38.560
<v Speaker 6>Yeah.

1:00:39.560 --> 1:00:41.600
<v Speaker 12>When we think about, you know, fake it till you

1:00:41.640 --> 1:00:43.120
<v Speaker 12>make it, we don't think that's a bad thing.

1:00:43.120 --> 1:00:43.960
<v Speaker 6>We think it's a good thing.

1:00:44.200 --> 1:00:46.680
<v Speaker 12>The reason is because you do whatever you need to

1:00:46.720 --> 1:00:49.200
<v Speaker 12>do to gain the confidence as you go into a

1:00:49.240 --> 1:00:52.000
<v Speaker 12>new business, or a new environment or a new position.

1:00:52.400 --> 1:00:55.080
<v Speaker 12>No one goes into a position when they know everything, okay,

1:00:55.160 --> 1:00:57.600
<v Speaker 12>especially if you progress your career. So we think it's

1:00:57.640 --> 1:00:59.760
<v Speaker 12>okay to stand up, whether you have to talk to

1:00:59.760 --> 1:01:02.200
<v Speaker 12>yourself in the mirror, pump yourself off.

1:01:02.200 --> 1:01:03.640
<v Speaker 6>But you're there for a reason.

1:01:03.960 --> 1:01:06.280
<v Speaker 12>Believe you're there for a reason, and have the confidence

1:01:06.320 --> 1:01:08.320
<v Speaker 12>to know you're going to figure it out, You're going

1:01:08.400 --> 1:01:10.360
<v Speaker 12>to learn things, and you're going to be able to

1:01:10.400 --> 1:01:13.400
<v Speaker 12>apply the talents you do have to be successful. That's

1:01:13.560 --> 1:01:16.640
<v Speaker 12>very different than what you hear about imposter syndrome, where

1:01:16.800 --> 1:01:19.040
<v Speaker 12>people say, Hey, they got the job and they're not qualified.

1:01:19.080 --> 1:01:20.320
<v Speaker 6>We think that's unhealthy.

1:01:20.760 --> 1:01:22.720
<v Speaker 12>But fake it till you make it means, you know,

1:01:22.840 --> 1:01:25.360
<v Speaker 12>have the confidence that you're in that position or you've

1:01:25.400 --> 1:01:28.280
<v Speaker 12>been given that opportunity for a reason, and have the

1:01:28.320 --> 1:01:30.760
<v Speaker 12>faith that your past history will tell you that you'll

1:01:30.840 --> 1:01:31.960
<v Speaker 12>learn and you'll achieve.

1:01:32.720 --> 1:01:34.919
<v Speaker 4>Yeah, Christiana, jump on in here. Then sort of share

1:01:34.960 --> 1:01:36.600
<v Speaker 4>your experience with this in the way that you thought

1:01:36.600 --> 1:01:38.400
<v Speaker 4>about it when you were writing about this in the book.

1:01:39.320 --> 1:01:39.600
<v Speaker 15>Yeah.

1:01:40.320 --> 1:01:43.240
<v Speaker 13>The reason we you might think we're saying don't fake

1:01:43.280 --> 1:01:45.400
<v Speaker 13>it till you make it is because what we're saying.

1:01:45.200 --> 1:01:47.000
<v Speaker 10>Is get past that thinking.

1:01:47.480 --> 1:01:47.680
<v Speaker 6>Right.

1:01:48.040 --> 1:01:49.920
<v Speaker 13>You were put there for a reason, and your bosses

1:01:49.960 --> 1:01:52.080
<v Speaker 13>aren't crazy. The people who hired you knew what they

1:01:52.080 --> 1:01:52.560
<v Speaker 13>were doing.

1:01:52.760 --> 1:01:52.960
<v Speaker 10>Right.

1:01:53.760 --> 1:01:55.640
<v Speaker 13>Learning what you need to learn to fill in your

1:01:55.680 --> 1:01:59.280
<v Speaker 13>gaps in a new role is not faking it right.

1:01:59.360 --> 1:02:00.800
<v Speaker 10>That's being programmatic.

1:02:00.880 --> 1:02:04.840
<v Speaker 13>That's being strategic, that's leaning into it, that's being forward thinking.

1:02:05.280 --> 1:02:07.880
<v Speaker 13>So all we would say is don't fake it till

1:02:07.880 --> 1:02:10.800
<v Speaker 13>you make it. Put a plan together to get the

1:02:10.800 --> 1:02:12.800
<v Speaker 13>rest of what you need in terms of the experience,

1:02:12.880 --> 1:02:15.960
<v Speaker 13>the skills, the confidence to do the new role that

1:02:16.000 --> 1:02:18.800
<v Speaker 13>you were put in. But recognize that you are there

1:02:18.880 --> 1:02:22.280
<v Speaker 13>for a reason in the meantime, and saying that I've

1:02:22.280 --> 1:02:24.480
<v Speaker 13>got to learn and get down this learning curve in

1:02:24.520 --> 1:02:27.080
<v Speaker 13>this new role is not the same as saying I'm

1:02:27.120 --> 1:02:30.200
<v Speaker 13>an impostor and I don't belong here. We really really

1:02:30.560 --> 1:02:34.320
<v Speaker 13>dislike the phrase imposter syndrome because that leaves you no

1:02:34.440 --> 1:02:37.520
<v Speaker 13>place to go, that doesn't give you a path forward,

1:02:37.600 --> 1:02:40.120
<v Speaker 13>and that's not a very confidence building mindset.

1:02:41.040 --> 1:02:44.280
<v Speaker 4>You explore this idea in the book about making sure

1:02:44.320 --> 1:02:47.040
<v Speaker 4>you're growing within a role, and you argue that you

1:02:47.040 --> 1:02:49.720
<v Speaker 4>don't want to be too comfortable in a job, and

1:02:49.760 --> 1:02:51.840
<v Speaker 4>I think for a lot of people that can be

1:02:51.920 --> 1:02:54.439
<v Speaker 4>kind of tough because, okay, well, you know, they've worked

1:02:54.480 --> 1:02:57.080
<v Speaker 4>so hard to get to a certain place and they're

1:02:57.120 --> 1:02:59.920
<v Speaker 4>finally in that place, why do they want to be

1:03:00.320 --> 1:03:02.400
<v Speaker 4>necessarily longing for something more grace?

1:03:02.760 --> 1:03:04.880
<v Speaker 12>Yeah, So, you know, it starts with what we're trying

1:03:04.920 --> 1:03:07.320
<v Speaker 12>to encourage people to do is to have and set

1:03:07.800 --> 1:03:10.240
<v Speaker 12>a strategic path for your career and a cardinal direction.

1:03:10.720 --> 1:03:12.880
<v Speaker 12>And a cardinal direction gets determined on what are your

1:03:12.920 --> 1:03:16.880
<v Speaker 12>aspirations and they can evolve over time. So to your point,

1:03:17.080 --> 1:03:19.520
<v Speaker 12>you know, we think it's important that if you're in

1:03:19.560 --> 1:03:21.640
<v Speaker 12>a job and you feel like you know, I'm doing great.

1:03:21.640 --> 1:03:24.120
<v Speaker 12>I might be getting great performance reviews, but you're no

1:03:24.200 --> 1:03:27.800
<v Speaker 12>longer learning, then you have the obligation for yourself to

1:03:27.800 --> 1:03:31.600
<v Speaker 12>meet your aspirations by continuing to look for opportunities to

1:03:31.640 --> 1:03:35.439
<v Speaker 12>expand your capabilities and expand your contributions. And that can

1:03:35.480 --> 1:03:37.440
<v Speaker 12>show up in a number of different ways. It might

1:03:37.520 --> 1:03:40.080
<v Speaker 12>be raising your hand and saying, hey, I'd like to

1:03:40.080 --> 1:03:43.120
<v Speaker 12>get involved in this particular project or this particular initiative

1:03:43.120 --> 1:03:45.840
<v Speaker 12>that's outside my area, because you're going to know that

1:03:45.880 --> 1:03:48.800
<v Speaker 12>you're going to grow through that experience. So that's kind

1:03:48.800 --> 1:03:51.480
<v Speaker 12>of the basis of it. And it also is important

1:03:51.520 --> 1:03:54.240
<v Speaker 12>if you set a cardinal direction of what you want

1:03:54.280 --> 1:03:57.080
<v Speaker 12>to aspire, that you're checking in with yourself and saying,

1:03:57.120 --> 1:04:00.360
<v Speaker 12>am I on track? And does the job that I'm

1:04:00.400 --> 1:04:03.360
<v Speaker 12>doing today continue to grow me and progress me on

1:04:03.400 --> 1:04:04.080
<v Speaker 12>that journey?

1:04:04.600 --> 1:04:06.920
<v Speaker 3>Is it safe to say that, Christiana? I mean, there

1:04:06.960 --> 1:04:08.680
<v Speaker 3>is a point that you get to that you might

1:04:08.720 --> 1:04:12.720
<v Speaker 3>be like, I've out grown either this company or this

1:04:12.880 --> 1:04:16.080
<v Speaker 3>career trajectory. I've hit the top, and it's just time

1:04:16.120 --> 1:04:17.800
<v Speaker 3>to move on. And you just have to face that.

1:04:17.880 --> 1:04:20.320
<v Speaker 3>Even as much as you might like the company the

1:04:20.360 --> 1:04:22.480
<v Speaker 3>people you work with. If you really want to advance,

1:04:22.520 --> 1:04:24.640
<v Speaker 3>sometimes you've just got to leave. It's not just about

1:04:24.680 --> 1:04:26.680
<v Speaker 3>making more money, but advancing.

1:04:27.800 --> 1:04:30.960
<v Speaker 13>Yes, we agree with the notion that if you want

1:04:31.000 --> 1:04:34.160
<v Speaker 13>to keep growing, sometimes you have to go, and we

1:04:34.240 --> 1:04:37.120
<v Speaker 13>call that a fork in the road. And sometimes those

1:04:37.160 --> 1:04:39.520
<v Speaker 13>forks in your career path are forced on you by

1:04:39.520 --> 1:04:43.440
<v Speaker 13>a company change of ownership or a leadership change in

1:04:43.440 --> 1:04:48.720
<v Speaker 13>your management team, whatever, But sometimes it's because you're proactively realizing,

1:04:48.800 --> 1:04:51.400
<v Speaker 13>like you said, that you have grown to a point

1:04:51.480 --> 1:04:55.360
<v Speaker 13>where you need to do something different. And what we

1:04:55.400 --> 1:04:58.520
<v Speaker 13>want to encourage you to do is be self aware

1:04:58.640 --> 1:05:02.720
<v Speaker 13>enough to actually recognize those moments when they come, versus

1:05:02.760 --> 1:05:04.520
<v Speaker 13>get surprised by them. And the way you can get

1:05:04.560 --> 1:05:07.200
<v Speaker 13>surprised by them is if you don't go when you've

1:05:07.280 --> 1:05:09.600
<v Speaker 13>kind of outgrown your current role, if you don't actually

1:05:09.600 --> 1:05:13.320
<v Speaker 13>push yourself to get to something next or new, you

1:05:13.360 --> 1:05:15.760
<v Speaker 13>could end up on what we call benevolent stagnation.

1:05:16.440 --> 1:05:16.560
<v Speaker 1>Right.

1:05:16.640 --> 1:05:20.240
<v Speaker 13>Benevolent stagnation is I'm still in the same job, I'm

1:05:20.240 --> 1:05:25.080
<v Speaker 13>still performing. Everybody's kind of taken me for granted. I've

1:05:25.080 --> 1:05:27.920
<v Speaker 13>noticed I'm not seeing the same increases in my comp

1:05:27.960 --> 1:05:30.960
<v Speaker 13>I've noticed I'm not getting invited to some meetings. I've

1:05:31.040 --> 1:05:34.560
<v Speaker 13>noticed I'm not being pulled into the cool projects. And

1:05:34.600 --> 1:05:37.720
<v Speaker 13>we use the metaphor of a rocket in orbit, right,

1:05:37.760 --> 1:05:40.320
<v Speaker 13>if you're in orbit around a planet, you still got

1:05:40.360 --> 1:05:43.400
<v Speaker 13>to turn the gas on periodically or gravity is going

1:05:43.440 --> 1:05:44.160
<v Speaker 13>to pull you down.

1:05:44.520 --> 1:05:46.280
<v Speaker 10>Love that. It's the same thing at a job. You

1:05:46.360 --> 1:05:47.840
<v Speaker 10>got to grow or you got to go.

1:05:47.960 --> 1:05:50.320
<v Speaker 3>All right, Grace, Christiana, we only have about a minute

1:05:50.400 --> 1:05:52.400
<v Speaker 3>left here, so just quickly, Grace, let me start with

1:05:52.440 --> 1:05:54.360
<v Speaker 3>you thirty seconds. Some final thoughts here.

1:05:54.560 --> 1:05:57.240
<v Speaker 12>I think I would just encourage you to really embrace

1:05:57.400 --> 1:06:01.000
<v Speaker 12>ambition and realize that ambition is a good thing. It

1:06:01.040 --> 1:06:04.360
<v Speaker 12>means you're going to create a path for yourself to

1:06:04.400 --> 1:06:06.600
<v Speaker 12>achieve the best you could achieve. And it might be

1:06:06.600 --> 1:06:09.600
<v Speaker 12>different for every person, but we would encourage people to

1:06:09.640 --> 1:06:11.480
<v Speaker 12>do it because it's worth it having a career.

1:06:11.560 --> 1:06:14.600
<v Speaker 3>Women especially, it's okay to be ambitious. I'm just going

1:06:14.640 --> 1:06:17.280
<v Speaker 3>to put it out there, Christiana, thirty seconds here your

1:06:17.280 --> 1:06:17.920
<v Speaker 3>final thoughts.

1:06:18.120 --> 1:06:20.000
<v Speaker 10>Love, love, owning the a word.

1:06:20.080 --> 1:06:23.160
<v Speaker 13>As Grace said, The other thing we like to say

1:06:23.160 --> 1:06:26.320
<v Speaker 13>to women in particular, but again applies to everybody, is

1:06:26.680 --> 1:06:28.800
<v Speaker 13>if you're not in the driver's seat of your career,

1:06:29.280 --> 1:06:32.320
<v Speaker 13>somebody else is and you can't get to a place

1:06:32.360 --> 1:06:34.600
<v Speaker 13>you want to go to unless you're the one at

1:06:34.640 --> 1:06:36.560
<v Speaker 13>the wheel. So we try to give you tools and

1:06:36.640 --> 1:06:38.959
<v Speaker 13>ideas for how you could stay in the driver's seat

1:06:39.040 --> 1:06:40.080
<v Speaker 13>of your career.

1:06:39.800 --> 1:06:41.880
<v Speaker 3>Path well, and that plays into you. Also a chapter

1:06:41.960 --> 1:06:44.080
<v Speaker 3>you guys have Steer about Steer into the Skid, which

1:06:44.120 --> 1:06:45.880
<v Speaker 3>I really love. I had to steer into his skid

1:06:45.920 --> 1:06:48.960
<v Speaker 3>and it was such a great opportunity that I ended

1:06:49.040 --> 1:06:50.720
<v Speaker 3>up creating, but it didn't feel like it as I

1:06:50.800 --> 1:06:53.440
<v Speaker 3>was going through it. So some great advice Grace Puma,

1:06:53.560 --> 1:06:57.520
<v Speaker 3>former Chief operations officer PepsiCo, Christianna Smith, she former president

1:06:57.560 --> 1:06:59.560
<v Speaker 3>of the Consumer Direct Division at Nike. Their new book

1:06:59.600 --> 1:07:02.840
<v Speaker 3>Career Forward Strategies from Women who Have made it Thanks

1:07:02.920 --> 1:07:03.520
<v Speaker 3>to you both.

1:07:04.600 --> 1:07:08.120
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:07:08.160 --> 1:07:11.400
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

1:07:11.440 --> 1:07:14.800
<v Speaker 2>on Applecarplay and then brought auto with a Bloomberg Business app,

1:07:14.920 --> 1:07:19.920
<v Speaker 2>or watch us live on YouTube.

1:07:19.120 --> 1:07:25.640
<v Speaker 8>So you've gotten nothing to lose, Walter Learning, you own.

1:07:25.680 --> 1:07:26.600
<v Speaker 6>All right, everybody.

1:07:26.640 --> 1:07:29.160
<v Speaker 3>And some news out of the cruise industry today Viking

1:07:29.240 --> 1:07:32.880
<v Speaker 3>Holdings filed confidentially for an initial public offering as the

1:07:32.880 --> 1:07:36.640
<v Speaker 3>travel industry continues to rebound from its pandemic era slump.

1:07:36.840 --> 1:07:39.400
<v Speaker 3>Viking's listing could raise five hundred million dollars or more,

1:07:39.400 --> 1:07:41.240
<v Speaker 3>Bloomberg News reporting that earlier today.

1:07:41.280 --> 1:07:43.880
<v Speaker 4>Our next guest knows quite a bit about the industry,

1:07:44.360 --> 1:07:47.320
<v Speaker 4>and she actually didn't go to an Ivy League school,

1:07:47.360 --> 1:07:49.720
<v Speaker 4>she writes in her new book. In fact, she describes

1:07:49.720 --> 1:07:53.600
<v Speaker 4>herself in that book as quote floundering her twenties seemingly

1:07:53.960 --> 1:07:57.280
<v Speaker 4>without direction. She did, though, go from selling cruises door

1:07:57.320 --> 1:08:00.240
<v Speaker 4>to door to becoming the CEO of the company. Company

1:08:00.240 --> 1:08:03.680
<v Speaker 4>we're talking about is Celebrity Cruises, the subsidiary of Royal

1:08:03.760 --> 1:08:06.439
<v Speaker 4>Caribbean Group. All this Carol in a brand new book.

1:08:06.480 --> 1:08:09.280
<v Speaker 4>It's called Making Waves, A Woman's Rise to the Top

1:08:09.400 --> 1:08:12.040
<v Speaker 4>Using Smart's Heart and Courage.

1:08:12.680 --> 1:08:15.080
<v Speaker 3>Lisa Lutuf Prolo is the author. She's also the vice

1:08:15.160 --> 1:08:17.800
<v Speaker 3>Chair of External Affairs at Royal Caribbean and, as we said,

1:08:17.960 --> 1:08:21.480
<v Speaker 3>former CEO of Celebrity Cruises. She joins us from Plantation, Florida.

1:08:21.800 --> 1:08:23.720
<v Speaker 3>Lisa is so nice to have you here with us.

1:08:23.720 --> 1:08:25.840
<v Speaker 3>We feel like there's a million ways to start with you.

1:08:26.800 --> 1:08:28.960
<v Speaker 3>I hope you will indulge us a little bit because

1:08:29.120 --> 1:08:33.160
<v Speaker 3>I have reported on Royal Caribbean, I've reported on some

1:08:33.200 --> 1:08:37.880
<v Speaker 3>of yours. I am a sailor as well. But it's

1:08:37.920 --> 1:08:42.360
<v Speaker 3>been interesting to watch the cruise industry in general pre pandemic,

1:08:42.800 --> 1:08:46.880
<v Speaker 3>make it through the pandemic, which was remarkable, and then

1:08:46.960 --> 1:08:50.600
<v Speaker 3>come out and seemingly be stronger than ever. Talk to

1:08:50.680 --> 1:08:54.280
<v Speaker 3>us about the cruise industry, the trajectory that we've seen

1:08:54.320 --> 1:08:58.000
<v Speaker 3>over the last few years here of okay, really tough

1:08:58.040 --> 1:09:00.320
<v Speaker 3>times and then coming out of those tough time and

1:09:00.360 --> 1:09:02.360
<v Speaker 3>doing just okay, better than okay.

1:09:02.560 --> 1:09:03.080
<v Speaker 15>Yeah.

1:09:03.280 --> 1:09:06.360
<v Speaker 16>Yeah, Well you know better than me because you're reporting

1:09:06.360 --> 1:09:08.320
<v Speaker 16>on us all the time and interviewing many of the

1:09:08.360 --> 1:09:13.400
<v Speaker 16>executives there, and I think it's pretty well determined and

1:09:13.520 --> 1:09:18.720
<v Speaker 16>known that, Yeah, we're past those dark days and we're

1:09:19.000 --> 1:09:20.400
<v Speaker 16>full steam ahead where.

1:09:20.320 --> 1:09:21.479
<v Speaker 11>The industry is doing great.

1:09:21.520 --> 1:09:24.040
<v Speaker 16>I heard what you just said about Viking, and that's

1:09:24.120 --> 1:09:27.719
<v Speaker 16>just another indication that it's a pretty robust industry right now.

1:09:27.800 --> 1:09:29.760
<v Speaker 4>Why do you think the industry is doing so well

1:09:29.840 --> 1:09:33.639
<v Speaker 4>right now? What is it about cruising that really continues

1:09:33.680 --> 1:09:35.200
<v Speaker 4>to attract people year after year.

1:09:36.600 --> 1:09:39.240
<v Speaker 16>Guess what I would say is that it's the same

1:09:39.560 --> 1:09:43.720
<v Speaker 16>as all travel. People want to experience the world, they

1:09:43.720 --> 1:09:46.679
<v Speaker 16>want to get out there. The industry is robust, it's growing,

1:09:46.720 --> 1:09:50.000
<v Speaker 16>it's exciting, a lot of wonderful new ships out there,

1:09:50.240 --> 1:09:55.439
<v Speaker 16>and you know, the cruise industry is capitalizing on people's

1:09:55.439 --> 1:10:00.400
<v Speaker 16>desire to experience things and travel and people spent two

1:10:00.479 --> 1:10:03.200
<v Speaker 16>years not being able to do that, and now they're

1:10:03.560 --> 1:10:06.679
<v Speaker 16>coming back in earnest pretty much in all forms of travel, for.

1:10:06.560 --> 1:10:08.599
<v Speaker 3>Sure, Lisa, we got to ask because in the beginning

1:10:08.600 --> 1:10:10.880
<v Speaker 3>of your book, you say you never considered writing a

1:10:10.880 --> 1:10:13.240
<v Speaker 3>book is the first thing from your mind, never thought

1:10:13.240 --> 1:10:17.400
<v Speaker 3>you had an interesting enough story to tell. And yet, FYI,

1:10:17.560 --> 1:10:20.000
<v Speaker 3>any woman who becomes a CEO is a story. And

1:10:20.160 --> 1:10:22.760
<v Speaker 3>I can't wait for the day where it's not a

1:10:22.800 --> 1:10:27.880
<v Speaker 3>story because my whole trajectory in journalism and it's several

1:10:27.920 --> 1:10:32.320
<v Speaker 3>decades like it has been a story. And so kudos

1:10:32.360 --> 1:10:36.040
<v Speaker 3>to you forgetting there. But what ultimately said, Okay, I'm

1:10:36.040 --> 1:10:36.920
<v Speaker 3>going to write this book.

1:10:37.760 --> 1:10:39.800
<v Speaker 16>Well, first of all, a couple of things, if I

1:10:39.800 --> 1:10:41.680
<v Speaker 16>if I could, Carol, I agree with you, it will

1:10:41.680 --> 1:10:42.719
<v Speaker 16>be wonderful when it's.

1:10:42.600 --> 1:10:43.679
<v Speaker 11>Not a story anymore.

1:10:44.160 --> 1:10:47.960
<v Speaker 16>And what was interesting is that when I was first

1:10:48.000 --> 1:10:51.240
<v Speaker 16>appointed to the role back in December of twenty fourteen.

1:10:51.760 --> 1:10:54.160
<v Speaker 16>It was such a big story, and I was overwhelmed

1:10:54.200 --> 1:10:56.000
<v Speaker 16>by it. And what I say in the book is

1:10:56.040 --> 1:10:59.439
<v Speaker 16>I was actually quite annoyed by it because I was

1:10:59.439 --> 1:11:02.280
<v Speaker 16>getting a just proportionate amount of attention because I was

1:11:02.320 --> 1:11:04.880
<v Speaker 16>a woman, not because I had worked thirty years and

1:11:04.920 --> 1:11:07.639
<v Speaker 16>accomplished so much that actually got me into the position.

1:11:08.120 --> 1:11:11.200
<v Speaker 16>But what I decided, and one of the reasons that

1:11:11.400 --> 1:11:14.120
<v Speaker 16>I ended up writing the book, was that so many

1:11:14.160 --> 1:11:18.120
<v Speaker 16>people told me it was a big deal, and I

1:11:18.160 --> 1:11:20.840
<v Speaker 16>decided at a certain point in time, I was going

1:11:20.880 --> 1:11:23.800
<v Speaker 16>to lean into that, and I was going to use

1:11:23.880 --> 1:11:26.559
<v Speaker 16>this disproportionate voice that I had because I was a

1:11:26.560 --> 1:11:29.559
<v Speaker 16>woman who made it to the CEO position to tell

1:11:29.600 --> 1:11:32.920
<v Speaker 16>my story. And it's really a story about a young

1:11:32.960 --> 1:11:36.280
<v Speaker 16>woman in my twenties who started at the bottom and

1:11:36.439 --> 1:11:39.960
<v Speaker 16>ended up at the top. And it's really, if I

1:11:40.000 --> 1:11:40.960
<v Speaker 16>can do what you can.

1:11:40.840 --> 1:11:41.479
<v Speaker 11>Do a story.

1:11:41.640 --> 1:11:43.719
<v Speaker 3>Well, I love that, right, And we do talk about

1:11:43.800 --> 1:11:46.960
<v Speaker 3>often you start at the bottom, and in media often

1:11:47.040 --> 1:11:48.800
<v Speaker 3>a lot of people do. Whether you start as a

1:11:48.800 --> 1:11:52.240
<v Speaker 3>production assistant bringing somebody coffee, and you just work your

1:11:52.320 --> 1:11:55.000
<v Speaker 3>tail off and you work your way up. Having said that,

1:11:55.000 --> 1:11:58.760
<v Speaker 3>Lisa right, it was really easy to work your way up.

1:11:58.800 --> 1:12:00.400
<v Speaker 4>Are you being facetious? Care I am?

1:12:00.439 --> 1:12:00.720
<v Speaker 6>I am.

1:12:01.040 --> 1:12:04.280
<v Speaker 3>Take us back to the early days and getting into

1:12:04.320 --> 1:12:05.760
<v Speaker 3>the industry and what it was like to be a

1:12:05.760 --> 1:12:08.479
<v Speaker 3>woman in the industry forty years ago, any industry, I think,

1:12:08.520 --> 1:12:10.519
<v Speaker 3>I fail, like even forty years ago was kind of tough.

1:12:10.720 --> 1:12:14.000
<v Speaker 16>Sure sure, sure, well, you know, my career started in

1:12:14.040 --> 1:12:16.200
<v Speaker 16>sales and marketing, so for twenty one years I was

1:12:16.240 --> 1:12:19.400
<v Speaker 16>in a very gender neutral environment.

1:12:19.479 --> 1:12:20.559
<v Speaker 11>Didn't think a lot of it.

1:12:20.720 --> 1:12:24.479
<v Speaker 16>Never never thought about being a woman, or the fact

1:12:24.520 --> 1:12:28.360
<v Speaker 16>that it was maybe something that wasn't working to my advantage,

1:12:28.439 --> 1:12:30.160
<v Speaker 16>or there weren't a lot of us because in sales

1:12:30.160 --> 1:12:32.800
<v Speaker 16>and marketing there are quite a few women, even in

1:12:32.880 --> 1:12:36.519
<v Speaker 16>leadership roles. I realized there was a gender disparity in

1:12:36.520 --> 1:12:39.040
<v Speaker 16>two thousand and five when I went into operations, because

1:12:39.040 --> 1:12:43.000
<v Speaker 16>that's a very male dominated part of our business. And again,

1:12:43.080 --> 1:12:45.920
<v Speaker 16>our industry is old. You just said it yourself, Peril.

1:12:45.920 --> 1:12:49.720
<v Speaker 16>It was forty years ago. It's still very much predominantly

1:12:49.840 --> 1:12:54.080
<v Speaker 16>men in operations, and clearly in the CEO roles and

1:12:54.160 --> 1:12:57.559
<v Speaker 16>running these brands and companies, that's still predominantly men. I

1:12:57.640 --> 1:13:01.600
<v Speaker 16>never felt like being a woman impacted my ability to

1:13:01.640 --> 1:13:04.639
<v Speaker 16>grow or achieve what I achieved in my career.

1:13:04.800 --> 1:13:06.040
<v Speaker 11>I did find.

1:13:05.760 --> 1:13:09.840
<v Speaker 16>It somewhat of an issue in some of the I

1:13:09.880 --> 1:13:11.680
<v Speaker 16>had three roles in our company where I was the

1:13:11.680 --> 1:13:14.800
<v Speaker 16>first woman to ever do it, and I guess I

1:13:14.840 --> 1:13:17.080
<v Speaker 16>would use the word skepticism.

1:13:16.400 --> 1:13:17.799
<v Speaker 11>When I was put into those roles.

1:13:18.000 --> 1:13:20.839
<v Speaker 16>A lot of the men that were in those areas

1:13:20.840 --> 1:13:23.880
<v Speaker 16>of the company were skeptical as to why I was

1:13:23.880 --> 1:13:26.360
<v Speaker 16>there and if I belonged there, and I just had

1:13:26.360 --> 1:13:28.960
<v Speaker 16>to build my credibility one interaction at a time.

1:13:29.800 --> 1:13:34.680
<v Speaker 4>Lisa, do you think your story is still possible in

1:13:34.720 --> 1:13:36.960
<v Speaker 4>twenty twenty four? And the reason I ask is because

1:13:37.280 --> 1:13:40.439
<v Speaker 4>it's so rare to find somebody who's been at one

1:13:40.479 --> 1:13:43.680
<v Speaker 4>company for pretty much their entire career. And yes, you

1:13:43.720 --> 1:13:45.800
<v Speaker 4>did start working at a very young age in your

1:13:45.840 --> 1:13:49.960
<v Speaker 4>family business in the restaurant. But I'm wondering if you

1:13:50.439 --> 1:13:53.880
<v Speaker 4>still see this of somebody starting at one company and

1:13:53.920 --> 1:13:56.840
<v Speaker 4>then working their way completely to the top of that company,

1:13:56.840 --> 1:13:59.320
<v Speaker 4>because so often the only way to actually get a

1:13:59.320 --> 1:14:01.960
<v Speaker 4>promotion or get more money is to jump to another

1:14:02.000 --> 1:14:03.400
<v Speaker 4>company when you get another offer.

1:14:04.320 --> 1:14:07.240
<v Speaker 16>Well, there's a lot of truth in that tim, I

1:14:07.360 --> 1:14:09.200
<v Speaker 16>don't know if I know the answer to your question,

1:14:09.320 --> 1:14:11.839
<v Speaker 16>because for thirty nine years I was in one company,

1:14:12.240 --> 1:14:14.559
<v Speaker 16>and in our company, I see a lot of what

1:14:14.680 --> 1:14:16.759
<v Speaker 16>happened with me. I see a lot of people who

1:14:16.800 --> 1:14:20.519
<v Speaker 16>work their way up for decades. Our company is very

1:14:20.560 --> 1:14:25.040
<v Speaker 16>committed to hiring from within, developing people, helping them grow.

1:14:24.960 --> 1:14:26.759
<v Speaker 11>Moving them around so they learn more.

1:14:27.120 --> 1:14:30.160
<v Speaker 16>So I was in a wonderful situation and it continues

1:14:30.200 --> 1:14:30.880
<v Speaker 16>to be that way.

1:14:31.160 --> 1:14:32.559
<v Speaker 11>However, if I think about.

1:14:32.360 --> 1:14:34.800
<v Speaker 16>The new generations and I think about how people are

1:14:34.880 --> 1:14:37.400
<v Speaker 16>right now, I'm not sure that that's going to happen.

1:14:37.439 --> 1:14:40.320
<v Speaker 11>And I think part of one of our.

1:14:40.160 --> 1:14:43.559
<v Speaker 16>Issues is people so many people being remote and it's

1:14:43.640 --> 1:14:45.760
<v Speaker 16>difficult to be noticed. One of the things I talk

1:14:45.800 --> 1:14:49.200
<v Speaker 16>about in the book is conducting your own PR campaign

1:14:49.240 --> 1:14:51.600
<v Speaker 16>so that you do achieve what you want to achieve.

1:14:51.320 --> 1:14:52.599
<v Speaker 11>And make it to the top.

1:14:52.640 --> 1:14:55.240
<v Speaker 16>And it's hard to do that you're not there invisible

1:14:55.280 --> 1:14:56.880
<v Speaker 16>and interacting every day.

1:14:57.040 --> 1:14:58.280
<v Speaker 3>Hey, one day, I want to go back to when

1:14:58.320 --> 1:15:00.840
<v Speaker 3>you talked about building your own credibility and that you

1:15:00.880 --> 1:15:03.120
<v Speaker 3>said it was kind of okay that maybe people had

1:15:03.120 --> 1:15:06.240
<v Speaker 3>some questions about your ability to do some of these

1:15:06.320 --> 1:15:09.720
<v Speaker 3>leadership Roles having said that, because you said people had

1:15:09.760 --> 1:15:12.280
<v Speaker 3>some hesitation about my leadership and that was fair. Why

1:15:12.400 --> 1:15:14.720
<v Speaker 3>is it fair because you know, no offense. If you

1:15:14.720 --> 1:15:16.519
<v Speaker 3>were a guy, they would be like, I got this. Yeah,

1:15:16.520 --> 1:15:20.000
<v Speaker 3>I don't have all the experience. I haven't done it all,

1:15:20.080 --> 1:15:22.599
<v Speaker 3>maybe exactly, but I got this. Don't worry about it,

1:15:22.760 --> 1:15:25.240
<v Speaker 3>and it would be okay. Is it just men women

1:15:25.760 --> 1:15:28.439
<v Speaker 3>in your view and your experience and what you've seen

1:15:28.760 --> 1:15:32.240
<v Speaker 3>of us just kind of wired differently, or the world

1:15:32.280 --> 1:15:33.679
<v Speaker 3>thinking that we're wired differently.

1:15:34.680 --> 1:15:35.559
<v Speaker 11>Good question.

1:15:35.800 --> 1:15:36.040
<v Speaker 6>You know.

1:15:36.160 --> 1:15:37.920
<v Speaker 11>I didn't think about it that way, Carol.

1:15:38.040 --> 1:15:40.200
<v Speaker 16>I you know, when I went into it and people

1:15:40.360 --> 1:15:42.639
<v Speaker 16>I so here's how I looked at it. I looked

1:15:42.680 --> 1:15:46.040
<v Speaker 16>at it as okay, there really have not been any

1:15:46.080 --> 1:15:47.360
<v Speaker 16>women that have been your boss.

1:15:47.400 --> 1:15:49.160
<v Speaker 11>There are very few women.

1:15:49.160 --> 1:15:51.920
<v Speaker 16>There were three percent women on our bridges when I started,

1:15:51.920 --> 1:15:54.439
<v Speaker 16>and there were thirty three percent when I stepped down

1:15:54.520 --> 1:15:58.479
<v Speaker 16>last April. And maybe I cut them too much black

1:15:58.520 --> 1:16:01.080
<v Speaker 16>in that regard. I was never I was never a

1:16:01.160 --> 1:16:04.439
<v Speaker 16>chief engineer. I was never a hotel director, never drove

1:16:04.479 --> 1:16:06.760
<v Speaker 16>a ship, fixed fixed an engine. So I'm like, all right,

1:16:07.240 --> 1:16:10.240
<v Speaker 16>maybe they think I need subject matter expertise and yes,

1:16:10.280 --> 1:16:12.360
<v Speaker 16>I'm a woman and there aren't there are none of

1:16:12.400 --> 1:16:14.960
<v Speaker 16>us around. I'm looking left and right, and maybe I,

1:16:15.240 --> 1:16:18.000
<v Speaker 16>you know, cut them more slack than they might have deserved.

1:16:18.040 --> 1:16:20.840
<v Speaker 16>I didn't think about it that way, But what I

1:16:21.000 --> 1:16:22.800
<v Speaker 16>decided to do when I met with that.

1:16:22.800 --> 1:16:27.000
<v Speaker 11>Skepticism is just to you know, to turn it around.

1:16:27.320 --> 1:16:30.599
<v Speaker 16>I come at everything from a very positive angle, and that's.

1:16:30.720 --> 1:16:32.280
<v Speaker 11>That's how I looked at that. I said, Okay, I

1:16:32.280 --> 1:16:33.920
<v Speaker 11>don't have subject matter expertise, but.

1:16:33.920 --> 1:16:36.160
<v Speaker 16>I guarantee you there's a lot of other reasons why

1:16:36.160 --> 1:16:37.920
<v Speaker 16>I'm here, and I'm going to show you that in

1:16:37.920 --> 1:16:39.240
<v Speaker 16>a very short period of time.

1:16:39.600 --> 1:16:41.280
<v Speaker 3>All Right, Lisa, sit tight, We're going to come back

1:16:41.280 --> 1:16:44.840
<v Speaker 3>continue the conversation. We've got more time with Lisa lutev Perlow.

1:16:44.960 --> 1:16:47.160
<v Speaker 3>She is the author of a new book, Making Waves

1:16:47.160 --> 1:16:49.839
<v Speaker 3>of women's rise to the top using Smart's heart and courage.

1:16:49.880 --> 1:16:51.800
<v Speaker 4>And just a little tease, We're going to start our

1:16:51.840 --> 1:16:56.240
<v Speaker 4>next segment with the dark days of March twenty twenty,

1:16:56.320 --> 1:16:58.920
<v Speaker 4>especially for the cruise industry, because that's where the book opens.

1:16:59.000 --> 1:17:01.120
<v Speaker 3>I feel like, you know, you go back there and

1:17:01.280 --> 1:17:03.600
<v Speaker 3>just that moment of the unexpected of Yet we're going

1:17:03.680 --> 1:17:06.120
<v Speaker 3>to shut down the global economy, folks, We're doing it

1:17:06.240 --> 1:17:07.920
<v Speaker 3>all right. Everybody I want to get back to. Our

1:17:07.960 --> 1:17:11.080
<v Speaker 3>guests with us is Lisa LUTEV Perlow. She's the author

1:17:11.360 --> 1:17:13.640
<v Speaker 3>of a new book, Making Waves of women's rise to

1:17:13.640 --> 1:17:17.040
<v Speaker 3>the top using Smart's Heart and Courage. She's also Vice

1:17:17.080 --> 1:17:19.519
<v Speaker 3>Chair of External Affairs at Royal Caribbean. She's the former

1:17:19.560 --> 1:17:23.080
<v Speaker 3>CEO of Celebrity Cruises, which is of course a brand

1:17:23.160 --> 1:17:26.600
<v Speaker 3>within the Royal Caribbean Group. And she is still with

1:17:26.680 --> 1:17:29.120
<v Speaker 3>us from Plantation, Florida. So so good to have you here.

1:17:29.200 --> 1:17:31.280
<v Speaker 3>We want to talk a little bit about COVID.

1:17:31.640 --> 1:17:33.840
<v Speaker 4>Yeah, I mean, you found yourself at the helm of

1:17:33.880 --> 1:17:37.440
<v Speaker 4>the company, Lisa, at a time that was incredibly challenging,

1:17:37.520 --> 1:17:39.479
<v Speaker 4>to say the least. So take us back to March eighth,

1:17:39.560 --> 1:17:43.080
<v Speaker 4>twenty twenty, which is where your book opens. What happened then?

1:17:44.520 --> 1:17:46.920
<v Speaker 16>Well, March eighth of twenty twenty was actually a really

1:17:46.960 --> 1:17:50.000
<v Speaker 16>exciting day for me. I boarded Celebrity Edge. We were

1:17:51.080 --> 1:17:54.559
<v Speaker 16>we were celebrating International Women's Day, which is March eighth actually,

1:17:55.040 --> 1:17:58.719
<v Speaker 16>and we were celebrating a history making, barrier breaking event

1:17:58.760 --> 1:18:02.160
<v Speaker 16>where one hundred percent of our bridge on that ship

1:18:02.280 --> 1:18:04.919
<v Speaker 16>was manned by women, and Captain Kate.

1:18:04.800 --> 1:18:06.960
<v Speaker 11>Was at the helm, so it was a glorious event.

1:18:07.400 --> 1:18:10.479
<v Speaker 16>We had worked really hard to improve our gender balance

1:18:10.520 --> 1:18:13.040
<v Speaker 16>on our bridges. We were able to do this. Our

1:18:13.080 --> 1:18:16.439
<v Speaker 16>guests were excited, our team were excited. I left the

1:18:16.520 --> 1:18:19.920
<v Speaker 16>ship on Wednesday, blew home, went back into the office

1:18:19.960 --> 1:18:23.320
<v Speaker 16>on Thursday, left for the weekend on Friday, and then,

1:18:23.400 --> 1:18:26.519
<v Speaker 16>as you know very well, no we had a global

1:18:26.600 --> 1:18:31.240
<v Speaker 16>chef down that weekend and ceased operations four fifteen months.

1:18:31.439 --> 1:18:33.960
<v Speaker 16>So what I talk about in the first chapter of

1:18:34.000 --> 1:18:36.559
<v Speaker 16>the book Sailing Through the Storm is I went from

1:18:36.600 --> 1:18:39.519
<v Speaker 16>the highest of highs in my career to the lowest

1:18:39.520 --> 1:18:42.040
<v Speaker 16>of lows within seventy two hours.

1:18:42.200 --> 1:18:43.720
<v Speaker 11>And I will never forget that.

1:18:44.520 --> 1:18:49.720
<v Speaker 3>I mean, yes, I think about for us like kind

1:18:49.760 --> 1:18:51.840
<v Speaker 3>of going through the financial crisis and reporting on it.

1:18:51.880 --> 1:18:52.400
<v Speaker 6>Were there.

1:18:52.640 --> 1:18:54.719
<v Speaker 3>I don't know, we just felt like the world probably

1:18:54.720 --> 1:18:56.800
<v Speaker 3>felt this way, but the dark days of oh my god,

1:18:56.880 --> 1:18:59.280
<v Speaker 3>is this system going to come undone? How did you

1:18:59.360 --> 1:19:01.880
<v Speaker 3>think about you were feeling, like you said, from a

1:19:01.960 --> 1:19:04.720
<v Speaker 3>high to a low. But you're like, I'm responsible for

1:19:04.760 --> 1:19:06.599
<v Speaker 3>this brand and the people who are connected with it.

1:19:06.760 --> 1:19:08.160
<v Speaker 3>We got to figure out our way forward, and you

1:19:08.200 --> 1:19:11.160
<v Speaker 3>obviously have a corporate parent who was involved in it too.

1:19:11.240 --> 1:19:14.760
<v Speaker 3>But just take us through, like initially, how dark it

1:19:14.880 --> 1:19:16.160
<v Speaker 3>was and what you were thinking.

1:19:17.280 --> 1:19:19.240
<v Speaker 16>Well, I was thinking what all of us were thinking,

1:19:19.400 --> 1:19:21.960
<v Speaker 16>is is this horrible thing that's impacted the world ever

1:19:22.040 --> 1:19:23.880
<v Speaker 16>going to end? Are we ever going to see the

1:19:24.000 --> 1:19:26.439
<v Speaker 16>light at the end of this tunnel? There were so

1:19:26.560 --> 1:19:29.479
<v Speaker 16>many terrible things happening all at once, including our business

1:19:29.479 --> 1:19:31.760
<v Speaker 16>shutting down. That was not the least of it, but

1:19:31.920 --> 1:19:35.240
<v Speaker 16>it was just one of a global nightmare that we

1:19:35.240 --> 1:19:38.000
<v Speaker 16>were all living through. And yes, our company played a

1:19:38.120 --> 1:19:40.920
<v Speaker 16>very active role. I was only one of the executives

1:19:40.920 --> 1:19:43.160
<v Speaker 16>dealing with it, but I did have to think about

1:19:43.240 --> 1:19:45.080
<v Speaker 16>as a leader, how am I going to pivot and

1:19:45.120 --> 1:19:46.519
<v Speaker 16>what are the things that I'm going to do that

1:19:46.560 --> 1:19:48.960
<v Speaker 16>are going to get the twenty thousand people that work

1:19:49.040 --> 1:19:51.240
<v Speaker 16>under my area of responsibility through this.

1:19:51.600 --> 1:19:53.000
<v Speaker 11>How am I going to give them hope?

1:19:53.280 --> 1:19:53.519
<v Speaker 15>You know?

1:19:53.600 --> 1:19:55.920
<v Speaker 11>How am I going to give them confidence.

1:19:55.439 --> 1:19:57.280
<v Speaker 16>That this is going to end and we're going to

1:19:57.280 --> 1:20:00.439
<v Speaker 16>get back into business and our crew members spread all

1:20:00.439 --> 1:20:02.000
<v Speaker 16>over the world are going to be able to get

1:20:02.000 --> 1:20:04.760
<v Speaker 16>back to work. And some days I didn't even know that.

1:20:05.040 --> 1:20:08.320
<v Speaker 16>So I learned more as a leader during COVID than

1:20:08.360 --> 1:20:12.479
<v Speaker 16>probably the other thirty seven or thirty eight years of

1:20:12.520 --> 1:20:13.759
<v Speaker 16>my career in the company.

1:20:13.880 --> 1:20:15.519
<v Speaker 4>What are some of those things you could kind of

1:20:15.560 --> 1:20:17.599
<v Speaker 4>impart on other people now that you learned in such

1:20:17.600 --> 1:20:18.240
<v Speaker 4>a short time.

1:20:19.479 --> 1:20:21.760
<v Speaker 16>I think the most important thing that all of us

1:20:21.760 --> 1:20:24.000
<v Speaker 16>as leaders need to understand is when we need to

1:20:24.040 --> 1:20:26.400
<v Speaker 16>pivot and what we need to be doing and the

1:20:26.479 --> 1:20:29.000
<v Speaker 16>muscle that we need to be building at any given time.

1:20:29.560 --> 1:20:32.759
<v Speaker 16>I was a CEO of a brand within a corporate

1:20:32.960 --> 1:20:36.800
<v Speaker 16>S and P five hundred company. Shareholder value returning shareholder

1:20:36.880 --> 1:20:40.080
<v Speaker 16>value transforming the financial performance of the brand was at

1:20:40.120 --> 1:20:42.760
<v Speaker 16>the forefront of everything I did, how I led, what

1:20:42.840 --> 1:20:43.800
<v Speaker 16>I thought about.

1:20:43.600 --> 1:20:44.439
<v Speaker 11>Every single day.

1:20:45.479 --> 1:20:49.080
<v Speaker 16>And when you're out of business, you have to think

1:20:49.080 --> 1:20:53.240
<v Speaker 16>about different things and you have to downplay those because

1:20:53.360 --> 1:20:54.919
<v Speaker 16>there is no business to generate.

1:20:54.960 --> 1:20:58.120
<v Speaker 11>But also you have to be able to switch.

1:20:57.840 --> 1:21:01.759
<v Speaker 16>Yourself as a leader from a hard drive, results focused, driven,

1:21:02.400 --> 1:21:04.040
<v Speaker 16>visionary strategic thinker.

1:21:04.120 --> 1:21:04.800
<v Speaker 11>Two.

1:21:04.960 --> 1:21:07.080
<v Speaker 16>Okay, let me give people what they need right now,

1:21:07.080 --> 1:21:12.439
<v Speaker 16>which is empathy, which is support, which is compassion, and

1:21:12.520 --> 1:21:15.479
<v Speaker 16>again which is hope. And so I really think that

1:21:15.680 --> 1:21:18.759
<v Speaker 16>some leaders have a really difficult time flexing their style

1:21:19.280 --> 1:21:23.080
<v Speaker 16>and being different on any given day relative to what

1:21:23.120 --> 1:21:26.680
<v Speaker 16>the circumstances present. And I learned that during COVID, and

1:21:26.760 --> 1:21:28.680
<v Speaker 16>I learned that as soon as I was able to

1:21:28.720 --> 1:21:31.479
<v Speaker 16>do that, the way the team was feeling and the

1:21:31.479 --> 1:21:34.880
<v Speaker 16>way our employees all over the world was feeling immediately

1:21:35.000 --> 1:21:38.160
<v Speaker 16>changed because they that's what they were looking to me for.

1:21:38.240 --> 1:21:40.600
<v Speaker 16>I was that beacon for them, and I needed to

1:21:40.640 --> 1:21:42.559
<v Speaker 16>remember that every single day when I woke up.

1:21:42.640 --> 1:21:44.560
<v Speaker 3>Well, we so appreciate that perspective. And we're going to

1:21:44.600 --> 1:21:47.000
<v Speaker 3>take you back to the high point just before the pandemic,

1:21:47.080 --> 1:21:50.320
<v Speaker 3>and you talked about the ship and the role of

1:21:50.360 --> 1:21:53.519
<v Speaker 3>women and Captain Kate, our Charlie Pellett is a big cruiser,

1:21:54.360 --> 1:21:57.479
<v Speaker 3>including celebrity cruises, and he wanted to know and we're

1:21:57.479 --> 1:22:00.960
<v Speaker 3>going to ask you, do you follow Captain Kate on Instagram?

1:22:01.280 --> 1:22:03.599
<v Speaker 3>And what has she done for your brand and being

1:22:03.680 --> 1:22:05.680
<v Speaker 3>able to put out a ship? She was of what

1:22:06.240 --> 1:22:08.920
<v Speaker 3>first time that an American woman was named captain of

1:22:08.960 --> 1:22:11.200
<v Speaker 3>a mega cruise ship, so it was a big deal.

1:22:12.960 --> 1:22:14.439
<v Speaker 3>What has that done for the brand?

1:22:15.479 --> 1:22:17.680
<v Speaker 16>Oh, Carol, Well, you know she was the first and

1:22:17.720 --> 1:22:20.160
<v Speaker 16>still only, I might add, American woman to ever be

1:22:20.240 --> 1:22:23.400
<v Speaker 16>at the helm of a mega cruise ship. She was

1:22:23.479 --> 1:22:25.880
<v Speaker 16>the captain on Celebrity Edge, which by the way, was

1:22:25.880 --> 1:22:28.800
<v Speaker 16>the first ship to sail out of a US port

1:22:28.880 --> 1:22:33.040
<v Speaker 16>post pandemic. January twenty sixth, twenty twenty one. Captain Kate

1:22:33.160 --> 1:22:35.439
<v Speaker 16>was at the helm of Celebrity Edge and we were

1:22:35.439 --> 1:22:36.280
<v Speaker 16>the first brand to.

1:22:36.240 --> 1:22:37.280
<v Speaker 11>Go back into service.

1:22:37.520 --> 1:22:39.479
<v Speaker 16>She was the first woman to take a ship out

1:22:39.479 --> 1:22:43.120
<v Speaker 16>of the shipyard and send Azir France. I would follow

1:22:43.160 --> 1:22:46.360
<v Speaker 16>Captain Kate everywhere, and I follow her on Instagram. And

1:22:46.400 --> 1:22:48.519
<v Speaker 16>when you think about the things that you're proudest of

1:22:48.600 --> 1:22:52.599
<v Speaker 16>in your career, appointing her and giving her that opportunity.

1:22:51.960 --> 1:22:54.639
<v Speaker 11>As captain is one of the highlights for me and

1:22:54.720 --> 1:22:56.960
<v Speaker 11>for her. And she is beloved.

1:22:57.080 --> 1:23:01.360
<v Speaker 16>She's beloved by her crew, her guests, everybody that encounters her.

1:23:01.520 --> 1:23:06.040
<v Speaker 16>She's an unbelievable navigator. She's extraordinary in every single way.

1:23:06.080 --> 1:23:08.639
<v Speaker 16>And she's been a great advocate for Celebrity and she's

1:23:08.680 --> 1:23:11.559
<v Speaker 16>been a great advocate for women mariners and recruiting them

1:23:11.560 --> 1:23:12.400
<v Speaker 16>into our company.

1:23:12.520 --> 1:23:14.759
<v Speaker 3>Here here, I love it. I'm a I'm a sailor.

1:23:14.800 --> 1:23:16.439
<v Speaker 4>On the net was going to say, Lisa, can you

1:23:16.479 --> 1:23:18.920
<v Speaker 4>tell can you tell that Carol spends a good portion

1:23:19.000 --> 1:23:22.360
<v Speaker 4>of the summer on the high seas. You really, she really.

1:23:22.320 --> 1:23:24.080
<v Speaker 11>Loves that, Carol. I love that.

1:23:25.080 --> 1:23:26.400
<v Speaker 3>You're welcome. You're welcome.

1:23:26.600 --> 1:23:26.880
<v Speaker 6>All right.

1:23:26.920 --> 1:23:28.680
<v Speaker 3>So we went to kind of a little bit of

1:23:28.680 --> 1:23:30.519
<v Speaker 3>a rapid fire round with you if we can. We've

1:23:30.560 --> 1:23:33.040
<v Speaker 3>got about a minute and a half left, just quick answers.

1:23:33.160 --> 1:23:35.120
<v Speaker 3>Work from home, yes or no? Or how you feel

1:23:35.120 --> 1:23:35.519
<v Speaker 3>about it?

1:23:36.720 --> 1:23:40.200
<v Speaker 11>You can be honest, be honest, mixed and both mixed

1:23:40.240 --> 1:23:40.639
<v Speaker 11>and both.

1:23:40.680 --> 1:23:42.800
<v Speaker 4>How about that mixed in both?

1:23:43.840 --> 1:23:46.240
<v Speaker 11>Yeah, both work from home, don't work from home?

1:23:46.439 --> 1:23:46.679
<v Speaker 2>Okay?

1:23:46.720 --> 1:23:48.679
<v Speaker 11>And I feel mixedls and cons.

1:23:48.880 --> 1:23:51.880
<v Speaker 4>Okay, So talk a little bit about your favorite place

1:23:51.920 --> 1:23:53.480
<v Speaker 4>to cruise quickly.

1:23:54.080 --> 1:23:56.440
<v Speaker 11>Alaska, wow?

1:23:57.000 --> 1:23:57.439
<v Speaker 1>Really?

1:23:58.760 --> 1:24:02.080
<v Speaker 16>Or the Galapoos where where nature plays a huge role.

1:24:02.400 --> 1:24:05.519
<v Speaker 3>All right, leader you admire, doesn't have to you can

1:24:05.560 --> 1:24:07.680
<v Speaker 3>you can excuse your current leaders because we don't want

1:24:07.680 --> 1:24:08.400
<v Speaker 3>to put that on you.

1:24:08.479 --> 1:24:13.759
<v Speaker 16>No, no, no, leader Ruth Vader Ginsburg because real quickly,

1:24:14.200 --> 1:24:18.000
<v Speaker 16>Oh my gosh, what she did for everybody herself.

1:24:18.320 --> 1:24:23.679
<v Speaker 3>Women, Yeah, everybody get to hear you. Next act, next act,

1:24:24.000 --> 1:24:26.120
<v Speaker 3>next oh wait, your next port. Let's stay with the

1:24:26.160 --> 1:24:28.920
<v Speaker 3>sailing metaphor. And just got about twenty five seconds.

1:24:29.320 --> 1:24:30.280
<v Speaker 11>Okay, next chapter.

1:24:30.280 --> 1:24:32.679
<v Speaker 16>You're gonna have to reinterview me at the beginning of May,

1:24:32.720 --> 1:24:33.719
<v Speaker 16>and I can tell you.

1:24:34.000 --> 1:24:37.920
<v Speaker 4>All right, I like it. May please look at that.

1:24:38.280 --> 1:24:40.120
<v Speaker 4>Oh ad to the calendar.

1:24:40.920 --> 1:24:43.000
<v Speaker 11>Oh yeah, I'm not done yet, folks.

1:24:43.160 --> 1:24:46.080
<v Speaker 3>All right, Lisa, So I appreciate this. Have a great weekend.

1:24:46.080 --> 1:24:50.000
<v Speaker 3>Lisa lutav Pro. She is the author of a new memoir,

1:24:50.439 --> 1:24:53.360
<v Speaker 3>Making Waves, a woman's rise to the top, using Smart's

1:24:53.400 --> 1:24:55.360
<v Speaker 3>heart encourage. I love it, love it, love it, love it.

1:24:56.400 --> 1:24:57.880
<v Speaker 4>She's cool, very cool.

1:24:57.920 --> 1:24:58.840
<v Speaker 6>We gonna check in with her.

1:24:59.080 --> 1:25:03.000
<v Speaker 3>May put it to the Yeah, there's gonna be more.

1:25:06.320 --> 1:25:10.160
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

1:25:10.280 --> 1:25:13.479
<v Speaker 2>each weekday starting a two pm Eastern town Applecar Play

1:25:13.479 --> 1:25:16.360
<v Speaker 2>and Android Auto with the Bloomberg Business App. You can

1:25:16.400 --> 1:25:19.640
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

1:25:19.680 --> 1:25:23.320
<v Speaker 2>York station. Just say Alexa play Bloomberg eleven thirty.

1:25:24.200 --> 1:25:26.439
<v Speaker 3>All right, everybody, it's time for Bloomberg Pursuits, and we

1:25:26.479 --> 1:25:29.200
<v Speaker 3>get to highlight another super accomplished woman who is facing

1:25:29.280 --> 1:25:30.879
<v Speaker 3>tim a tougher market environment.

1:25:31.240 --> 1:25:36.920
<v Speaker 4>That environment, pricey timepieces, also known as luxury watches, demand

1:25:36.920 --> 1:25:40.920
<v Speaker 4>for such as the Gerald Genta designed Royal Oaks sports Watch,

1:25:41.120 --> 1:25:45.840
<v Speaker 4>Rolex's daytona chronograph or anything. Patek Philippe has begun to

1:25:45.880 --> 1:25:49.040
<v Speaker 4>wane after surging demand during the pandemic, when cash flush

1:25:49.080 --> 1:25:52.240
<v Speaker 4>consumers splashed out on established luxury models.

1:25:52.320 --> 1:25:54.439
<v Speaker 3>And that is the handout to one top executive in

1:25:54.479 --> 1:25:57.479
<v Speaker 3>the Swiss luxury watch industry. Here with that story is

1:25:57.520 --> 1:25:59.600
<v Speaker 3>the editor of Bloomberg Pursuits, Chris Rouser, along with the

1:25:59.600 --> 1:26:03.040
<v Speaker 3>Bloomberg News reporter Andy Hoffman, who wrote it. Andy, joining

1:26:03.080 --> 1:26:07.800
<v Speaker 3>us from Geneva, Switzerland. Chris, you love watches, watches all right?

1:26:07.800 --> 1:26:09.479
<v Speaker 3>Tell us about the germination of this story.

1:26:10.120 --> 1:26:13.519
<v Speaker 17>The luxury watch business is dominated by four top brands

1:26:13.560 --> 1:26:15.320
<v Speaker 17>who have a huge percent of the market share, and

1:26:15.400 --> 1:26:17.439
<v Speaker 17>one of them is Odamar p Gay, which is an

1:26:17.479 --> 1:26:20.600
<v Speaker 17>independent brand. It's not part of a big luxury conglomerate.

1:26:21.200 --> 1:26:24.320
<v Speaker 17>And this woman, a Laria Aresta, has just taken over

1:26:24.360 --> 1:26:26.479
<v Speaker 17>and Andy got one of the first interviews with her

1:26:26.520 --> 1:26:27.599
<v Speaker 17>and it was really cool.

1:26:27.680 --> 1:26:29.840
<v Speaker 4>So Andy, come on in here, because her path to

1:26:30.280 --> 1:26:34.000
<v Speaker 4>becoming a CEO of the company, it's it's not typical

1:26:34.280 --> 1:26:39.320
<v Speaker 4>in the luxury watch world. She was formerly selling consumer

1:26:39.400 --> 1:26:42.280
<v Speaker 4>products for Procter and Gamble. Tell us about it.

1:26:42.360 --> 1:26:49.320
<v Speaker 15>Indeed, it's a very unusual, unorthodox appointment to have someone

1:26:49.400 --> 1:26:53.280
<v Speaker 15>like a Laria Aresta head a brand, a luxury Swiss

1:26:53.320 --> 1:26:57.120
<v Speaker 15>watch brand like Odamar p Gay number one. She's a woman.

1:26:57.400 --> 1:27:02.799
<v Speaker 15>There are just am full of women in the Swiss

1:27:02.880 --> 1:27:07.280
<v Speaker 15>luxury watch industry in top executive roles, and with her

1:27:07.320 --> 1:27:11.679
<v Speaker 15>appointment as the CEO of Votamarpigue, she's in that top

1:27:11.760 --> 1:27:13.440
<v Speaker 15>job in this industry.

1:27:13.640 --> 1:27:15.240
<v Speaker 3>Can we just ask for a moment since it is,

1:27:15.280 --> 1:27:16.880
<v Speaker 3>you know, Women's month, we get a month, you know,

1:27:16.920 --> 1:27:19.320
<v Speaker 3>we got International Women's Day on Friday. But is it

1:27:19.400 --> 1:27:22.439
<v Speaker 3>just because men buy a lot of these luxury watches

1:27:22.560 --> 1:27:24.320
<v Speaker 3>or what is? Why is it? Or is it just

1:27:24.680 --> 1:27:27.080
<v Speaker 3>the history? And that's just I don't know why a

1:27:27.120 --> 1:27:29.360
<v Speaker 3>lot of women don't don't rise to the top of

1:27:29.400 --> 1:27:30.000
<v Speaker 3>this industry.

1:27:30.040 --> 1:27:34.840
<v Speaker 15>Andy, it's a fair question. Obviously, the market is more

1:27:35.160 --> 1:27:40.439
<v Speaker 15>men than women. Men are more interested in luxury watches

1:27:40.520 --> 1:27:43.719
<v Speaker 15>than women, although that is changing and it's changing quickly.

1:27:44.080 --> 1:27:48.479
<v Speaker 15>But you know, the Swiss industry is quite closed off,

1:27:48.520 --> 1:27:54.519
<v Speaker 15>it's quite conservative, and it rarely takes big chances. And

1:27:54.600 --> 1:27:57.320
<v Speaker 15>you know, a bold move like this appointing a woman

1:27:57.439 --> 1:28:01.600
<v Speaker 15>to the top job who comes from the consumer goods industry.

1:28:01.800 --> 1:28:04.599
<v Speaker 15>Although to be fair, she did work for a Swiss

1:28:04.640 --> 1:28:08.120
<v Speaker 15>company called Ferminish before this in the heading up the

1:28:08.439 --> 1:28:11.960
<v Speaker 15>perfume and ingredients division. It is still quite a bold

1:28:12.080 --> 1:28:13.759
<v Speaker 15>and unusual step.

1:28:13.840 --> 1:28:15.840
<v Speaker 17>And by the way, when Andy's had a hand, she's

1:28:15.880 --> 1:28:18.559
<v Speaker 17>one of a handful of women executives. That's like if

1:28:18.600 --> 1:28:20.559
<v Speaker 17>three of your fingers fell off your hand, Like there

1:28:20.600 --> 1:28:24.639
<v Speaker 17>are no women leading these companies. This is very unusual

1:28:24.680 --> 1:28:25.519
<v Speaker 17>and really great.

1:28:25.640 --> 1:28:27.960
<v Speaker 3>So big, big, big deal. Yeah yeah, So Andy, talk

1:28:28.000 --> 1:28:29.559
<v Speaker 3>a little bit more about how she got there.

1:28:29.760 --> 1:28:33.519
<v Speaker 15>Indeed, well, you know, she's a Laria Arresta is an

1:28:33.600 --> 1:28:36.720
<v Speaker 15>Italian national, but she's also Swiss national. Now she's lived

1:28:36.720 --> 1:28:39.719
<v Speaker 15>in Switzer Loan long enough to get her passports. And

1:28:40.000 --> 1:28:44.280
<v Speaker 15>you know, she has spent most of her career a

1:28:44.280 --> 1:28:47.439
<v Speaker 15>good two decades at Procter and Gamble, And of course

1:28:47.439 --> 1:28:52.200
<v Speaker 15>Procter and Gamble is a consumer goods juggernaut, and they

1:28:52.240 --> 1:28:56.800
<v Speaker 15>have their own way of doing business and management and

1:28:56.840 --> 1:29:01.960
<v Speaker 15>philosophy about selling product. When she was at Procter and

1:29:02.000 --> 1:29:04.680
<v Speaker 15>Gamble for over twenty years, she was in Cincinnati. At

1:29:04.720 --> 1:29:07.600
<v Speaker 15>one point she was here in Switzerland where Procter and

1:29:07.600 --> 1:29:13.400
<v Speaker 15>Gamble here in Geneva, have a big Outpost their European headquarters,

1:29:13.600 --> 1:29:17.040
<v Speaker 15>and she oversaw a number of different brands. She talked

1:29:17.080 --> 1:29:20.720
<v Speaker 15>about when we spoke to her about how passionate that

1:29:21.200 --> 1:29:25.640
<v Speaker 15>consumers of those brands could become about those products. And

1:29:25.840 --> 1:29:29.200
<v Speaker 15>you know, while it's a different price point, at the

1:29:29.280 --> 1:29:34.240
<v Speaker 15>end of the day, creating passion it for product by

1:29:34.280 --> 1:29:37.840
<v Speaker 15>the end user, that's the goal. And want, you know,

1:29:38.320 --> 1:29:43.599
<v Speaker 15>to spend fifty thousand dollars on a Swiss watch, which

1:29:43.680 --> 1:29:46.519
<v Speaker 15>is how you know, basically the average price of an

1:29:46.560 --> 1:29:51.000
<v Speaker 15>Otamar pgay watch best known for their gerald genta royal

1:29:51.040 --> 1:29:54.880
<v Speaker 15>oak design. You need that client to be passionate about it,

1:29:54.920 --> 1:29:58.960
<v Speaker 15>and a Laria told us that passion for a product

1:29:59.200 --> 1:30:03.120
<v Speaker 15>and for a brand that you know, she helped foster

1:30:03.240 --> 1:30:06.360
<v Speaker 15>and saw in some of the better known Propter and

1:30:06.400 --> 1:30:09.920
<v Speaker 15>Gamble products, most notably the Swiffer broom, which is sort

1:30:09.920 --> 1:30:12.639
<v Speaker 15>of a category creating product.

1:30:14.479 --> 1:30:16.280
<v Speaker 17>Raise your hand if you're passionate about it.

1:30:16.439 --> 1:30:18.679
<v Speaker 4>But who would have thought that somebody you know goes

1:30:18.720 --> 1:30:22.200
<v Speaker 4>from selling a Swiffer broom to selling a fifty thousand

1:30:22.240 --> 1:30:24.479
<v Speaker 4>dollars watch. Chris, I mean, this is this is such

1:30:24.479 --> 1:30:27.400
<v Speaker 4>a huge change, and I'm wondering about whether or not

1:30:27.479 --> 1:30:30.320
<v Speaker 4>people in the watch community look at an appointment like this.

1:30:30.880 --> 1:30:33.960
<v Speaker 17>It's exciting because not only do they not hire a

1:30:34.000 --> 1:30:36.479
<v Speaker 17>lot of people with like different sort of who have

1:30:36.560 --> 1:30:38.439
<v Speaker 17>come from different price points and stuff like that, they

1:30:38.479 --> 1:30:41.320
<v Speaker 17>just don't hire people from outside very often at all.

1:30:41.600 --> 1:30:44.400
<v Speaker 17>You really often see people from promoted from within. Sometimes

1:30:44.400 --> 1:30:46.640
<v Speaker 17>the companies you don't even know who the CEO is

1:30:46.920 --> 1:30:49.840
<v Speaker 17>because it's just so internal, and the brand is the spokesman.

1:30:51.120 --> 1:30:53.680
<v Speaker 17>And so this is very interesting, and she's coming in

1:30:54.160 --> 1:30:57.320
<v Speaker 17>at a really interesting time because watches have never done

1:30:57.320 --> 1:30:59.280
<v Speaker 17>better than they've done in the past couple of years,

1:30:59.360 --> 1:31:01.679
<v Speaker 17>that near the tail end of the pandemic, off the chart,

1:31:01.800 --> 1:31:05.479
<v Speaker 17>off the charts, and that's softening, and so she's facing

1:31:05.560 --> 1:31:07.720
<v Speaker 17>she's coming in off of maybe the Cut brand's best

1:31:07.800 --> 1:31:09.840
<v Speaker 17>years ever, knowing that she's not going to be able

1:31:09.880 --> 1:31:12.559
<v Speaker 17>to maybe pick that up up that pace. And then

1:31:12.600 --> 1:31:15.679
<v Speaker 17>also Odimar Pigue is really dependent on that one watch

1:31:15.720 --> 1:31:18.320
<v Speaker 17>that Andy mentioned, the Royal Oak, that's their star, and

1:31:18.360 --> 1:31:20.519
<v Speaker 17>they don't really have a lot of our alternatives. So Andy,

1:31:20.560 --> 1:31:22.080
<v Speaker 17>I wonder what if you could tell us a little

1:31:22.120 --> 1:31:25.000
<v Speaker 17>bit about what she's up against and how she looks

1:31:25.000 --> 1:31:25.240
<v Speaker 17>at that.

1:31:25.680 --> 1:31:28.519
<v Speaker 15>Indeed, well, you know, a Laria told us that she's

1:31:28.600 --> 1:31:33.360
<v Speaker 15>not focused on the numbers. She's focused on, you know, maintaining,

1:31:33.680 --> 1:31:39.120
<v Speaker 15>preserving and adding value to the brand Odemar Piguer, which

1:31:39.160 --> 1:31:42.120
<v Speaker 15>is a family owned company. As we said, it's independent,

1:31:42.479 --> 1:31:44.880
<v Speaker 15>it's not one of the big part of one of

1:31:44.880 --> 1:31:49.000
<v Speaker 15>the big you know, watch making conglomerates like Schwatch or Riachmall.

1:31:49.720 --> 1:31:55.760
<v Speaker 15>And it's about preserving that value for the family shareholders

1:31:55.800 --> 1:31:59.959
<v Speaker 15>for the next generation. And so if that means producing

1:32:00.200 --> 1:32:06.920
<v Speaker 15>less watches or meeting the demand in a more effective way,

1:32:07.200 --> 1:32:10.000
<v Speaker 15>is things sort of slow down from the boom time

1:32:10.040 --> 1:32:13.920
<v Speaker 15>that we've had, she's willing to do that, you know.

1:32:14.040 --> 1:32:19.479
<v Speaker 15>And odo Marpga is increasing its production capacity, but that

1:32:19.600 --> 1:32:26.280
<v Speaker 15>doesn't necessarily mean that they're going to produce watches at capacity.

1:32:26.520 --> 1:32:28.799
<v Speaker 3>So what does that mean in terms of pricing? One

1:32:28.920 --> 1:32:31.680
<v Speaker 3>quote from your article really struck me. I don't have

1:32:31.760 --> 1:32:34.400
<v Speaker 3>pricing as a factor of my business strategy. For me,

1:32:34.479 --> 1:32:38.000
<v Speaker 3>what drives is the ultimate goal of sustainable, long term independence.

1:32:38.000 --> 1:32:39.640
<v Speaker 3>But what does that mean A pricing? Does that mean

1:32:40.200 --> 1:32:43.560
<v Speaker 3>she's going to make it competitive pricing or willing to

1:32:43.960 --> 1:32:46.280
<v Speaker 3>charge what it's worth or what it costs.

1:32:46.400 --> 1:32:48.640
<v Speaker 15>What does that mean, well, what we've seen from some

1:32:48.800 --> 1:32:51.120
<v Speaker 15>of the big brands, almost all the big brands over

1:32:51.160 --> 1:32:55.120
<v Speaker 15>the past few years, as demand surge, they've raised prices.

1:32:55.400 --> 1:33:01.920
<v Speaker 15>They've raised prices to while not necessarily increasing production, whether

1:33:02.160 --> 1:33:05.960
<v Speaker 15>they could or they couldn't, but price has been a

1:33:06.320 --> 1:33:11.800
<v Speaker 15>very useful tool in terms of growing revenue. And the

1:33:11.920 --> 1:33:17.080
<v Speaker 15>year before Alaria Aresta joined the Automarpiguet, they their sales

1:33:17.120 --> 1:33:20.640
<v Speaker 15>were about two point four billion Swiss francs, which is,

1:33:21.240 --> 1:33:25.839
<v Speaker 15>you know, which is by far a record for the company,

1:33:26.400 --> 1:33:32.000
<v Speaker 15>and many other watchmakers experienced record sales in twenty twenty

1:33:32.040 --> 1:33:34.680
<v Speaker 15>three after record sales in twenty twenty two, and some

1:33:34.920 --> 1:33:37.800
<v Speaker 15>of this was done by price. But I think you

1:33:37.880 --> 1:33:42.200
<v Speaker 15>know what she's what Alaria is saying here is that

1:33:43.080 --> 1:33:47.400
<v Speaker 15>you know, it's not about taking price just to increase sales.

1:33:47.680 --> 1:33:55.120
<v Speaker 15>It's about maintaining that that value proposition that you know,

1:33:55.200 --> 1:33:58.479
<v Speaker 15>the brand has given in the past and will continue

1:33:58.520 --> 1:34:00.519
<v Speaker 15>to do so in the future. And I think you know,

1:34:00.640 --> 1:34:03.800
<v Speaker 15>it's clear she's going to double down on the on

1:34:04.040 --> 1:34:09.040
<v Speaker 15>the complications, on the on the high end materials, on

1:34:09.160 --> 1:34:14.000
<v Speaker 15>the finishing that that one gets with Todomar Pgay watches,

1:34:14.560 --> 1:34:18.760
<v Speaker 15>and I think that's you know, the the tool or

1:34:18.840 --> 1:34:21.799
<v Speaker 15>the lever she intends to use as opposed to pricing.

1:34:22.360 --> 1:34:26.519
<v Speaker 4>So if if you as you follow Andy her next moves,

1:34:27.400 --> 1:34:30.760
<v Speaker 4>her performance over the next couple of years, what are

1:34:30.800 --> 1:34:33.120
<v Speaker 4>you watching for? What are the metrics that you're going

1:34:33.160 --> 1:34:35.040
<v Speaker 4>to pay close attention to to judge whether or not

1:34:35.439 --> 1:34:37.280
<v Speaker 4>her run there is successful.

1:34:37.600 --> 1:34:42.240
<v Speaker 15>Well, it's going to take a long time, uh to

1:34:42.360 --> 1:34:45.240
<v Speaker 15>be fair, to really get a good sense, because the

1:34:45.360 --> 1:34:47.519
<v Speaker 15>kind of you know, the watches that the company will

1:34:47.560 --> 1:34:52.200
<v Speaker 15>produce this year and next year, that's already determined. I

1:34:52.280 --> 1:34:57.320
<v Speaker 15>mean those watches have been being developed research and development

1:34:57.560 --> 1:35:01.360
<v Speaker 15>for years beforehand. There's that kind of lean time in

1:35:01.479 --> 1:35:03.599
<v Speaker 15>terms of coming up with a new watch. I think,

1:35:03.720 --> 1:35:06.160
<v Speaker 15>you know, we're going to see, we're gonna we're going

1:35:06.240 --> 1:35:10.720
<v Speaker 15>to see the culture of Odamar Piga and if it

1:35:11.040 --> 1:35:16.320
<v Speaker 15>you know, and how it's maintained or how it changes. Obviously,

1:35:16.400 --> 1:35:22.120
<v Speaker 15>her predecessor very much was able to focus the culture

1:35:22.200 --> 1:35:26.040
<v Speaker 15>and the message of the brand, and we'll see how

1:35:26.160 --> 1:35:30.280
<v Speaker 15>that evolves. There is some skepticism, there's no doubt of

1:35:31.040 --> 1:35:34.320
<v Speaker 15>putting an outsider into a role like this, but I

1:35:34.360 --> 1:35:37.080
<v Speaker 15>think at the same time, it shows a maturity from

1:35:37.120 --> 1:35:43.120
<v Speaker 15>the board and the family shareholders for seeing you know

1:35:43.280 --> 1:35:48.400
<v Speaker 15>what this brand, this over a century old Swiss brand

1:35:48.840 --> 1:35:52.639
<v Speaker 15>is in terms of its proposition as a consumer product,

1:35:52.720 --> 1:35:55.400
<v Speaker 15>a luxury consumer product where the watch has cost about

1:35:55.439 --> 1:35:58.599
<v Speaker 15>fifty thousand dollars, but it's a consumer product.

1:35:58.800 --> 1:36:01.240
<v Speaker 3>Watch Firehouse one of those things we'll put a deposit.

1:36:01.680 --> 1:36:03.880
<v Speaker 3>Christ You know you love watches. We love talking watches

1:36:03.920 --> 1:36:05.840
<v Speaker 3>too with you on a regular basis. Kind of some

1:36:05.920 --> 1:36:06.599
<v Speaker 3>final thoughts here.

1:36:06.880 --> 1:36:10.160
<v Speaker 17>A lot of the brands that raise prices and the

1:36:10.720 --> 1:36:14.160
<v Speaker 17>luxury high end brands are have tended to do well

1:36:14.200 --> 1:36:17.479
<v Speaker 17>as the market has softened over the past year. But

1:36:17.640 --> 1:36:20.400
<v Speaker 17>I personally am excited for all the people who entered

1:36:20.479 --> 1:36:23.040
<v Speaker 17>the watch market at a lower price point and are

1:36:23.160 --> 1:36:25.800
<v Speaker 17>enthusiasts and care about these really expensive watches and like

1:36:26.080 --> 1:36:28.840
<v Speaker 17>to talk about them and look at them online. But

1:36:29.040 --> 1:36:31.640
<v Speaker 17>who go out and buy a new, interesting mechanical time

1:36:31.680 --> 1:36:33.760
<v Speaker 17>piece at an entry price price point which could be

1:36:34.240 --> 1:36:36.000
<v Speaker 17>five thousand dollars, it could be two thousand dollars, it

1:36:36.040 --> 1:36:39.080
<v Speaker 17>could be eight hundred dollars. And that's what's been really

1:36:39.120 --> 1:36:40.439
<v Speaker 17>fun for me in the past year to see people

1:36:40.439 --> 1:36:41.240
<v Speaker 17>sort of get into.

1:36:41.160 --> 1:36:44.360
<v Speaker 3>Yeah, it makes accessibility of it all right, great stuff,

1:36:44.360 --> 1:36:46.000
<v Speaker 3>and I have to say there's really fun stats too,

1:36:46.040 --> 1:36:48.320
<v Speaker 3>and especially about kind of what some of the watches

1:36:48.360 --> 1:36:50.880
<v Speaker 3>were going at the peak, Oh my god, and then

1:36:51.120 --> 1:36:53.960
<v Speaker 3>how much they've come down since that point. Both of you,

1:36:54.080 --> 1:36:56.040
<v Speaker 3>thank you so much, really appreciate it. Are thanks to

1:36:56.600 --> 1:37:00.240
<v Speaker 3>both Bloomberg News Luxury Watches reporter Andy Hoffman of course

1:37:00.280 --> 1:37:03.240
<v Speaker 3>always the editor of Bloomberg Pursuits, Chrisfrauser. Guys, thank you.

1:37:03.680 --> 1:37:08.280
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