1 00:00:00,080 --> 00:00:09,560 Speaker 1: M h. Welcome to Strictly Business Varieties, weekly podcast featuring 2 00:00:09,600 --> 00:00:13,640 Speaker 1: conversations with industry leaders about the business of entertainment. I'm 3 00:00:13,640 --> 00:00:17,680 Speaker 1: Cynthia Littleton, business editor for Variety Today. My guest in 4 00:00:17,720 --> 00:00:21,239 Speaker 1: New York is Deborah Lee, former chairman and CEO of 5 00:00:21,320 --> 00:00:24,800 Speaker 1: b ET Networks. Deborah had a front row seat to 6 00:00:24,880 --> 00:00:27,800 Speaker 1: the explosive growth of cable television during her thirty two 7 00:00:27,880 --> 00:00:31,520 Speaker 1: years at b ET. After years in the trenches making 8 00:00:31,520 --> 00:00:33,840 Speaker 1: her mark as a leader and as one of only 9 00:00:33,880 --> 00:00:37,519 Speaker 1: a few African American female CEOs in media, She's had 10 00:00:37,560 --> 00:00:40,560 Speaker 1: some time to reflect on the changing content marketplace since 11 00:00:40,600 --> 00:00:44,479 Speaker 1: her retirement in two thousand eighteen. In recent months, Lee 12 00:00:44,560 --> 00:00:46,640 Speaker 1: has joined the board of A T and T and 13 00:00:46,720 --> 00:00:50,720 Speaker 1: become CEO of Leading Women to Fined, an invitation only 14 00:00:50,800 --> 00:00:55,200 Speaker 1: conference series for women of color. In this wide ranging conversation, 15 00:00:55,440 --> 00:00:58,560 Speaker 1: Lee speaks candidly about how cable missed the threat posed 16 00:00:58,560 --> 00:01:02,480 Speaker 1: by streaming and the iportants of grooming and retaining executives 17 00:01:02,520 --> 00:01:10,200 Speaker 1: from diverse backgrounds. Deboraly, former chairman and CEO of b 18 00:01:10,319 --> 00:01:13,959 Speaker 1: ET Networks, who is now CEO of Leading Women Defined 19 00:01:14,000 --> 00:01:17,280 Speaker 1: a conference series, Thank you so much for stopping by 20 00:01:17,360 --> 00:01:20,000 Speaker 1: today to talk to us. Great, thank you, I'm excited 21 00:01:20,040 --> 00:01:22,800 Speaker 1: to be here. Here is Debor. You have more than 22 00:01:22,840 --> 00:01:26,480 Speaker 1: thirty years of experience in the trenches at the ET networks, 23 00:01:26,600 --> 00:01:30,920 Speaker 1: really growing up with the cable business, which just you know, 24 00:01:31,080 --> 00:01:36,920 Speaker 1: just invaluable experience undoubtedly for these chaotic and disrupted times 25 00:01:37,120 --> 00:01:40,560 Speaker 1: in media now. And you left b ET about a 26 00:01:40,640 --> 00:01:43,480 Speaker 1: year ago, a little over a year ago. In that 27 00:01:43,560 --> 00:01:45,880 Speaker 1: time since you've now had you have a little arms 28 00:01:45,959 --> 00:01:49,720 Speaker 1: length on the business. What stands out to you as 29 00:01:49,760 --> 00:01:53,760 Speaker 1: you think about where this industry is going? What? What 30 00:01:53,840 --> 00:01:56,680 Speaker 1: do you think? What do you see as the biggest 31 00:01:56,960 --> 00:02:00,200 Speaker 1: challenges that the leaders of companies that you like come, 32 00:02:00,360 --> 00:02:02,760 Speaker 1: like the Channel group that you used to run, What 33 00:02:02,800 --> 00:02:06,080 Speaker 1: are the biggest challenges that they have to sort of 34 00:02:06,160 --> 00:02:08,240 Speaker 1: sort out? Right now? There's a lot of a lot 35 00:02:08,280 --> 00:02:10,120 Speaker 1: of things in the air. But I would be curious 36 00:02:10,120 --> 00:02:13,440 Speaker 1: to your perspective as a former CEO media CEO, what 37 00:02:13,600 --> 00:02:17,000 Speaker 1: is the what are the biggest hills to climb and 38 00:02:17,280 --> 00:02:19,560 Speaker 1: say the next three or five years. That's a very 39 00:02:19,560 --> 00:02:23,240 Speaker 1: good question. Um, you know, what comes to mind immediately 40 00:02:23,280 --> 00:02:27,480 Speaker 1: are two major challenges. Um. The first I would say 41 00:02:27,919 --> 00:02:33,040 Speaker 1: is competition. There's just so much content out there. And 42 00:02:33,200 --> 00:02:36,840 Speaker 1: I remember the early days of the cable industry where 43 00:02:37,320 --> 00:02:41,160 Speaker 1: you know, cable systems that had twelve channels or twenty 44 00:02:41,200 --> 00:02:44,239 Speaker 1: four channels, thought that that was a lot, and then 45 00:02:44,240 --> 00:02:46,560 Speaker 1: we went to you know, a hundred channels and two 46 00:02:46,680 --> 00:02:50,840 Speaker 1: under channels. Now we have you know, not only infinite 47 00:02:50,960 --> 00:02:56,519 Speaker 1: cable channels, but also streaming services and um, all kinds 48 00:02:56,520 --> 00:02:59,959 Speaker 1: of different platforms that take up a lot of time 49 00:03:00,000 --> 00:03:04,440 Speaker 1: time for our viewers and consumers. UM. So I think 50 00:03:04,480 --> 00:03:07,680 Speaker 1: the biggest challenges how do you break through all of that? 51 00:03:07,720 --> 00:03:10,720 Speaker 1: How do you keep your audience? You know? Is it 52 00:03:10,800 --> 00:03:14,240 Speaker 1: about a brand? Is about building a brand? Which you know, 53 00:03:14,320 --> 00:03:16,880 Speaker 1: I spent a lot of time uh thinking about it, 54 00:03:16,960 --> 00:03:20,720 Speaker 1: b et because we had a very loyal audience, um 55 00:03:20,880 --> 00:03:23,080 Speaker 1: and so you know, we were able to keep that 56 00:03:23,160 --> 00:03:27,560 Speaker 1: audience because of our brand. UM. But you know, is 57 00:03:27,600 --> 00:03:30,760 Speaker 1: it just popular shows? You know, when when a network 58 00:03:30,840 --> 00:03:35,160 Speaker 1: starts selling to Netflix, they lose the brand of the 59 00:03:35,240 --> 00:03:38,960 Speaker 1: network and then it's just all about shows. Their shows 60 00:03:39,000 --> 00:03:43,120 Speaker 1: can be found elsewhere, which makes it by definition, not 61 00:03:43,240 --> 00:03:47,160 Speaker 1: exclusive to the network that originally. Yeah, so that opens 62 00:03:47,240 --> 00:03:51,240 Speaker 1: up more opportunities for sales of content, but it also 63 00:03:51,600 --> 00:03:54,560 Speaker 1: you know, leaves the consumers a little confused about what 64 00:03:54,640 --> 00:03:57,320 Speaker 1: who produced this show or what am I tied to 65 00:03:57,400 --> 00:03:59,840 Speaker 1: this show because of a brand or because I just 66 00:04:00,040 --> 00:04:03,920 Speaker 1: like the show? Um So the amount of competition keeps 67 00:04:03,960 --> 00:04:08,160 Speaker 1: increasing and um So that's that's really a major challenge. 68 00:04:08,200 --> 00:04:11,320 Speaker 1: Whether you're in cable, whether you're a Netflix, whether you're 69 00:04:11,360 --> 00:04:15,440 Speaker 1: you know, doing podcast or or any type of platform, 70 00:04:15,560 --> 00:04:18,280 Speaker 1: it's really how do you get the attention of the consumer? 71 00:04:18,839 --> 00:04:22,200 Speaker 1: Um And I would say the second biggest challenge that 72 00:04:22,400 --> 00:04:24,520 Speaker 1: you know, people don't talk about a lot, but was 73 00:04:24,600 --> 00:04:26,960 Speaker 1: really a challenge for me when I was at BT 74 00:04:27,880 --> 00:04:34,440 Speaker 1: is the measurement of the audience and how that translates 75 00:04:34,440 --> 00:04:39,360 Speaker 1: into ratings. Uh. You know, we're still in a system where, uh, 76 00:04:39,440 --> 00:04:44,320 Speaker 1: in cable, we have advertising spots and we sell those 77 00:04:44,360 --> 00:04:49,640 Speaker 1: two advertisers based on a guarantee of an audience. Um 78 00:04:49,680 --> 00:04:52,159 Speaker 1: And if you don't hit that guarantee, you have to 79 00:04:52,240 --> 00:04:55,960 Speaker 1: give advertisers money back. So if I put on a 80 00:04:56,080 --> 00:04:59,200 Speaker 1: show on Tuesday, let's say Being Mary Jane, which was 81 00:04:59,240 --> 00:05:03,400 Speaker 1: one of our popular shows, and you know, my viewer says, well, 82 00:05:03,400 --> 00:05:06,520 Speaker 1: I'm gonna wait till Saturday to watch it, because that's 83 00:05:06,560 --> 00:05:09,440 Speaker 1: when I have more time uh, and I'm not working. 84 00:05:09,920 --> 00:05:13,520 Speaker 1: Um we wouldn't get credit for that show because you 85 00:05:13,560 --> 00:05:16,479 Speaker 1: have to be within a three day window to get 86 00:05:16,520 --> 00:05:21,240 Speaker 1: credit for the maximum advertising. Correct. Correct. And a lot 87 00:05:21,279 --> 00:05:25,120 Speaker 1: of consumers don't understand that, don't care about that. You know, 88 00:05:25,160 --> 00:05:28,560 Speaker 1: it's all about convenience for them now and that means 89 00:05:28,680 --> 00:05:30,919 Speaker 1: you know, watching it when you want to waiting, you 90 00:05:30,960 --> 00:05:34,320 Speaker 1: can wait for you know, five episodes to pile up 91 00:05:34,400 --> 00:05:39,240 Speaker 1: and then binge watch it. Um. So the rating system 92 00:05:39,360 --> 00:05:42,640 Speaker 1: has not kept up with the platforms and with the 93 00:05:42,640 --> 00:05:48,760 Speaker 1: way consumers watch television basically. Um So that's very frustrating 94 00:05:48,760 --> 00:05:51,800 Speaker 1: because you can have a very popular show that you 95 00:05:51,800 --> 00:05:56,800 Speaker 1: know everyone loves, and you know you can't meet your 96 00:05:56,839 --> 00:06:01,520 Speaker 1: guarantee to advertisers. Um So, you know, it's it's been 97 00:06:01,560 --> 00:06:06,640 Speaker 1: amazing to me that the measurement systems and companies haven't 98 00:06:06,680 --> 00:06:10,960 Speaker 1: solved that problem. Um because it's a major issue, right 99 00:06:11,080 --> 00:06:13,080 Speaker 1: And and when you were at b T you're part 100 00:06:13,080 --> 00:06:18,120 Speaker 1: of a huge media conglomerate, Viacom, with you know, dozens 101 00:06:18,160 --> 00:06:21,320 Speaker 1: of channels and a lot of cloud both with advertisers 102 00:06:21,360 --> 00:06:24,680 Speaker 1: and sort of within the industry. And I know, over 103 00:06:24,720 --> 00:06:27,440 Speaker 1: the years, people of Viacom and elsewhere have really tried 104 00:06:27,560 --> 00:06:31,040 Speaker 1: to kind of go at the both the multi platform 105 00:06:31,160 --> 00:06:34,760 Speaker 1: measurement challenge, capturing all the viewing and also having that 106 00:06:34,920 --> 00:06:39,520 Speaker 1: larger discussion with advertisers. I remember the the you know, 107 00:06:39,560 --> 00:06:43,279 Speaker 1: the process that led just to even extending the ratings 108 00:06:43,360 --> 00:06:46,159 Speaker 1: viewing period to three days. That was you know, months 109 00:06:46,240 --> 00:06:49,520 Speaker 1: of negotiations and lots of arm wrestling and lots of 110 00:06:49,520 --> 00:06:53,760 Speaker 1: horse trading. Um. What what didn't you find was sort 111 00:06:53,760 --> 00:06:59,040 Speaker 1: of the fundamental obstacle to coming to a better system 112 00:06:59,080 --> 00:07:02,919 Speaker 1: that would allow allow networks to capture more viewing? Was 113 00:07:02,960 --> 00:07:09,359 Speaker 1: it just the entrenched constituencies? Was it technological? Well, Uh, 114 00:07:09,400 --> 00:07:12,360 Speaker 1: it was a little of both. Um, it was the 115 00:07:12,440 --> 00:07:18,440 Speaker 1: constituencies because advertisers didn't really have a reason to make 116 00:07:18,480 --> 00:07:22,320 Speaker 1: the system work better because they're getting shows at less 117 00:07:22,320 --> 00:07:25,720 Speaker 1: of a cost when you think about it, um, and 118 00:07:26,480 --> 00:07:30,520 Speaker 1: until someone comes up with a system that competes well 119 00:07:30,600 --> 00:07:36,160 Speaker 1: with Nielsen, which is the you know, dominant um Um 120 00:07:36,360 --> 00:07:39,600 Speaker 1: system right now. Um, you know, there was in any 121 00:07:39,600 --> 00:07:45,400 Speaker 1: way to to resolve the issue. UM. So it's just 122 00:07:45,560 --> 00:07:49,120 Speaker 1: a perplexing system. And you mentioned a good point which 123 00:07:49,160 --> 00:07:51,960 Speaker 1: I didn't mention when I was describing It's not it's 124 00:07:52,000 --> 00:07:55,280 Speaker 1: not only the three day and seven day issue when 125 00:07:55,320 --> 00:07:58,080 Speaker 1: you watch it, it's also what platform you watch it on. 126 00:07:58,600 --> 00:08:02,600 Speaker 1: So if you watch my show on your phone or 127 00:08:02,600 --> 00:08:07,320 Speaker 1: your iPad or your computer instead of on the cable network, 128 00:08:07,960 --> 00:08:11,200 Speaker 1: we might not get credit for that. So that was 129 00:08:11,240 --> 00:08:13,320 Speaker 1: a big part of it too. And that has just 130 00:08:13,440 --> 00:08:16,640 Speaker 1: grown and grown. Streaming viewing has grown and grown. That's 131 00:08:16,720 --> 00:08:19,960 Speaker 1: increasing amount of money on the table right and and 132 00:08:20,000 --> 00:08:24,720 Speaker 1: the younger generation is watching TV actual TV less and less. 133 00:08:24,760 --> 00:08:27,960 Speaker 1: I remember both of my kids or millennials, and when 134 00:08:28,000 --> 00:08:30,240 Speaker 1: they were in college, they didn't have TV s. It's like, 135 00:08:30,240 --> 00:08:32,280 Speaker 1: how can you not have TV? Your mom's and the 136 00:08:32,400 --> 00:08:36,679 Speaker 1: TV and they're like, well, we just watch it on 137 00:08:36,840 --> 00:08:40,440 Speaker 1: our computer or a laptop. And they knew as much 138 00:08:40,480 --> 00:08:43,520 Speaker 1: about content, they probably watched more content than I do, 139 00:08:43,760 --> 00:08:47,720 Speaker 1: but they were just watching it at another through another means. 140 00:08:48,040 --> 00:08:50,760 Speaker 1: So that was a problem too. So, you know, I've 141 00:08:50,800 --> 00:08:52,920 Speaker 1: been out of the industry for about a year. I 142 00:08:52,960 --> 00:08:56,040 Speaker 1: don't know what's happened in that time, but I'm just 143 00:08:56,320 --> 00:09:00,760 Speaker 1: still amazed that that that problem hasn't been resolved. Yeah, 144 00:09:01,040 --> 00:09:04,280 Speaker 1: it's it's definitely a big one. Um. Let me ask 145 00:09:04,320 --> 00:09:08,000 Speaker 1: you in the in your new chapter of your life. 146 00:09:08,040 --> 00:09:11,160 Speaker 1: Have you become have you have you had more time 147 00:09:11,200 --> 00:09:13,760 Speaker 1: to become a consumer of content? Have you spent more 148 00:09:13,800 --> 00:09:16,800 Speaker 1: time in the content world, or have you been traveling 149 00:09:16,840 --> 00:09:21,320 Speaker 1: the world. I've been clearing your mind. I've traveled a 150 00:09:21,360 --> 00:09:24,120 Speaker 1: little bit. I'm not a big traveler for long periods 151 00:09:24,120 --> 00:09:26,200 Speaker 1: of time. I like to come home and check in. 152 00:09:27,120 --> 00:09:30,280 Speaker 1: But I am more of a consumer now. And I 153 00:09:30,320 --> 00:09:33,080 Speaker 1: watched channels that I wouldn't watch before because they were 154 00:09:33,080 --> 00:09:37,800 Speaker 1: too competitive to be et So now I can watch 155 00:09:38,800 --> 00:09:42,720 Speaker 1: programming targeted to our audience, African American audience, and I 156 00:09:42,720 --> 00:09:45,720 Speaker 1: can enjoy it as opposed to say, oh, I wish 157 00:09:45,760 --> 00:09:48,560 Speaker 1: Power was on b ET, Why is it on Star? 158 00:09:48,760 --> 00:09:52,280 Speaker 1: And you know there's always that very competitive part of 159 00:09:52,280 --> 00:09:55,439 Speaker 1: of running a network. Uh and and you know when 160 00:09:55,920 --> 00:09:59,400 Speaker 1: UM black programming became popular, which it is right now, 161 00:10:00,120 --> 00:10:02,840 Speaker 1: UM you know, it was coming at us from all 162 00:10:02,920 --> 00:10:08,680 Speaker 1: different UM areas. And you know UM VH one had 163 00:10:08,720 --> 00:10:12,280 Speaker 1: Monday nights where they put on their black programming, Bravo 164 00:10:12,400 --> 00:10:15,880 Speaker 1: had Wednesday night. You know someone else had Thursday night. 165 00:10:15,920 --> 00:10:18,600 Speaker 1: Our big night was Tuesday. So you just felt like 166 00:10:18,640 --> 00:10:20,960 Speaker 1: you were, you know, in a boxing match all the time, 167 00:10:21,080 --> 00:10:24,160 Speaker 1: trying to be out others in the ratings game. UM 168 00:10:24,240 --> 00:10:26,719 Speaker 1: so that made it hard for me to enjoy programming. 169 00:10:26,760 --> 00:10:29,320 Speaker 1: But now I can watch it and enjoy it. Um. 170 00:10:29,520 --> 00:10:32,120 Speaker 1: I can talk about it with my kids. Uh, they 171 00:10:32,160 --> 00:10:35,679 Speaker 1: tell me what their favorite shows are. Uh. And I 172 00:10:35,720 --> 00:10:40,240 Speaker 1: love binge watching. I really do. Ye now that I 173 00:10:40,240 --> 00:10:42,200 Speaker 1: have a tome, not time, and now that I don't 174 00:10:42,240 --> 00:10:44,480 Speaker 1: have to worry about ratings. And you know, binge watching 175 00:10:44,640 --> 00:10:49,400 Speaker 1: was something I just hate it before, but now I'm yeah, 176 00:10:49,679 --> 00:10:52,000 Speaker 1: but now I'm like, oh, yeah, this really works. You know, 177 00:10:52,080 --> 00:10:56,120 Speaker 1: I can watch um, five episodes of Succession if I 178 00:10:56,160 --> 00:10:59,760 Speaker 1: want to, or The Affair or whatever. So yeah, I've 179 00:10:59,800 --> 00:11:01,920 Speaker 1: all it has been a big TV watcher, but now 180 00:11:01,960 --> 00:11:04,480 Speaker 1: I'm even more so of one. Is there anything about 181 00:11:04,559 --> 00:11:07,320 Speaker 1: now that you're a consumer more of a you know, 182 00:11:07,400 --> 00:11:10,280 Speaker 1: not in the industry? Is there anything about the way 183 00:11:10,360 --> 00:11:13,199 Speaker 1: shows are presented? You know that the binge option. Is 184 00:11:13,200 --> 00:11:16,720 Speaker 1: there anything that that you that you access now and 185 00:11:16,760 --> 00:11:18,720 Speaker 1: you think, oh, gosh, we should have done that five 186 00:11:18,800 --> 00:11:20,920 Speaker 1: years ago, ten years ago at b B b et. 187 00:11:21,160 --> 00:11:24,640 Speaker 1: Have you had that experience at all? UM? I think 188 00:11:24,720 --> 00:11:30,880 Speaker 1: the Netflix model is pretty interesting that they drop all 189 00:11:30,880 --> 00:11:34,400 Speaker 1: the episodes at one time. UM. I don't know that 190 00:11:34,440 --> 00:11:36,960 Speaker 1: we could have really done that at BT because of 191 00:11:37,160 --> 00:11:41,160 Speaker 1: you know, we were still um um joined at the 192 00:11:41,280 --> 00:11:44,240 Speaker 1: hip with the rating system. But I mean, I think 193 00:11:45,080 --> 00:11:49,319 Speaker 1: consumers are used to that now. Um So when you 194 00:11:50,080 --> 00:11:53,280 Speaker 1: like a basic cab or even pay cable now, when 195 00:11:53,320 --> 00:11:55,440 Speaker 1: they have to wait a week to see a show, 196 00:11:55,840 --> 00:11:58,640 Speaker 1: I think that really bothers the consumers more than it 197 00:11:58,760 --> 00:12:04,319 Speaker 1: did five five years ago. Um. We've all become for 198 00:12:04,520 --> 00:12:07,959 Speaker 1: the on demand era. So if you like episode one, 199 00:12:08,040 --> 00:12:10,160 Speaker 1: you want to watch episode two right away, you know, 200 00:12:10,240 --> 00:12:12,160 Speaker 1: the thought that you have to wait a week. So 201 00:12:12,280 --> 00:12:15,000 Speaker 1: in a way I wish that BT had been part 202 00:12:15,000 --> 00:12:18,880 Speaker 1: of that business model, that we could have done that, 203 00:12:19,840 --> 00:12:22,840 Speaker 1: because I think when you know, when you catch a 204 00:12:22,880 --> 00:12:26,560 Speaker 1: consumers attention, you want to keep it and you don't 205 00:12:26,559 --> 00:12:31,160 Speaker 1: want to risk them going to watch something else. Um, 206 00:12:31,280 --> 00:12:35,720 Speaker 1: so I can't think of anything else. Um. Sometimes I 207 00:12:35,760 --> 00:12:37,920 Speaker 1: wish we were more in pay cable because so we 208 00:12:37,960 --> 00:12:42,839 Speaker 1: could use um more interesting language. But if that would 209 00:12:42,840 --> 00:12:46,600 Speaker 1: be attier, because that seems to have gotten more and 210 00:12:46,600 --> 00:12:52,079 Speaker 1: more popular. I remember once I bought The Wire because 211 00:12:52,559 --> 00:12:55,040 Speaker 1: I had heard that it was so highly you know, 212 00:12:55,080 --> 00:12:58,680 Speaker 1: it was so um loved by the critics, and it 213 00:12:58,760 --> 00:13:02,120 Speaker 1: was like the best in our Urgan documentary every I 214 00:13:02,120 --> 00:13:06,599 Speaker 1: mean series ever made. So I remember buying it for 215 00:13:06,720 --> 00:13:09,560 Speaker 1: BT and putting it on, but because we were basic Cable, 216 00:13:09,920 --> 00:13:13,200 Speaker 1: I had to blank out all the curse words, which 217 00:13:13,240 --> 00:13:19,480 Speaker 1: were considerable in that Yes, us were the F were 218 00:13:19,679 --> 00:13:22,640 Speaker 1: the B word uh. And I remember talking to the 219 00:13:22,720 --> 00:13:24,800 Speaker 1: head an in Double A c P because I run 220 00:13:24,800 --> 00:13:28,040 Speaker 1: it him to know. He's a friend of mine, Bruce Gordon. 221 00:13:28,400 --> 00:13:29,960 Speaker 1: I called him and said, you know, we're putting on 222 00:13:29,960 --> 00:13:34,479 Speaker 1: the wire. We may get some feedback from our criticism 223 00:13:34,600 --> 00:13:37,240 Speaker 1: from our audience, but I want you to know we 224 00:13:37,280 --> 00:13:39,800 Speaker 1: have an eight hundred number that sounds really outdated, and 225 00:13:40,320 --> 00:13:43,040 Speaker 1: we have an eight hundred number, and if if there's 226 00:13:43,080 --> 00:13:46,320 Speaker 1: a real problem with it, um, you know, I'll take 227 00:13:46,320 --> 00:13:48,000 Speaker 1: it down. And he said, well, why would you be 228 00:13:48,080 --> 00:13:50,840 Speaker 1: different from HBO, and I said, well, because we're basic 229 00:13:50,880 --> 00:13:53,560 Speaker 1: cable and they're paid cable. Anyway, we put it on. 230 00:13:53,679 --> 00:13:56,880 Speaker 1: We just we got no feedback, but no one watched it. 231 00:13:57,960 --> 00:14:00,600 Speaker 1: So we had the worst outcome, um, is that we 232 00:14:00,600 --> 00:14:04,160 Speaker 1: had paid all this money for a show. Right. I 233 00:14:04,200 --> 00:14:07,079 Speaker 1: almost wish they hated it and at least would talk 234 00:14:07,160 --> 00:14:10,600 Speaker 1: about it, but it just died on our channel. Because 235 00:14:10,679 --> 00:14:16,120 Speaker 1: you know, it took all the um culture or you know, 236 00:14:16,480 --> 00:14:20,920 Speaker 1: um realism of the show out of it. Uh. And 237 00:14:20,920 --> 00:14:24,880 Speaker 1: that's that's one of the problems you face in basic cable. 238 00:14:25,000 --> 00:14:27,440 Speaker 1: And and it's not to say I'm a proponent for 239 00:14:27,480 --> 00:14:31,920 Speaker 1: a really foul language, but you know, sometimes it's part 240 00:14:31,960 --> 00:14:35,000 Speaker 1: of a story. Um. One time, I'll tell you a 241 00:14:35,000 --> 00:14:39,360 Speaker 1: funny story. During Being Mary Jane, we had a prohibition 242 00:14:39,400 --> 00:14:44,960 Speaker 1: on BT about using the word bitch, and so Being 243 00:14:45,000 --> 00:14:48,880 Speaker 1: Mary Jane was you know, more edgy, and so they 244 00:14:48,880 --> 00:14:53,680 Speaker 1: would come and say, can we use bitch in this scenario? 245 00:14:53,760 --> 00:14:56,880 Speaker 1: And they described the scenario to me. Well, one time 246 00:14:56,920 --> 00:15:00,160 Speaker 1: they came and they said, be uh, Mary Jane in 247 00:15:00,240 --> 00:15:03,480 Speaker 1: a car accident and she was coming back to work 248 00:15:03,560 --> 00:15:06,640 Speaker 1: and she had some injuries on her face, but she 249 00:15:06,800 --> 00:15:09,880 Speaker 1: was walking down the hall, you know, very proud and 250 00:15:10,040 --> 00:15:12,360 Speaker 1: she was going to tackle being back at work after 251 00:15:12,400 --> 00:15:15,160 Speaker 1: this accident. Anyway, they were playing a song in the 252 00:15:15,200 --> 00:15:18,000 Speaker 1: background and they called to tell me that the song 253 00:15:18,160 --> 00:15:26,360 Speaker 1: had thirty eight bitches in it, okay, And I was like, 254 00:15:26,440 --> 00:15:30,080 Speaker 1: you're kidding me, right, thirty eight bitches And they said, yeah, 255 00:15:30,240 --> 00:15:33,240 Speaker 1: that's really important to storyline, and you know, and the 256 00:15:33,640 --> 00:15:37,920 Speaker 1: creator and the writer were really so I eventually said 257 00:15:37,920 --> 00:15:40,800 Speaker 1: it was okay. It was a hip hop song, and um, 258 00:15:41,200 --> 00:15:44,400 Speaker 1: it was important to the plot. But you know, it's 259 00:15:44,440 --> 00:15:47,800 Speaker 1: really a big step for us as a basic cable 260 00:15:47,840 --> 00:15:51,320 Speaker 1: network to do that. And and um, in reality, the 261 00:15:51,480 --> 00:15:56,240 Speaker 1: African American audience is um can be very conservative at times, 262 00:15:56,600 --> 00:15:59,760 Speaker 1: so you never know when they're going to really criticize 263 00:15:59,800 --> 00:16:03,120 Speaker 1: you or hold something against you. But I, you know, 264 00:16:03,200 --> 00:16:07,760 Speaker 1: I often think that maybe the title of my booky 265 00:16:07,800 --> 00:16:11,840 Speaker 1: eight Pitches, it would certainly in a turning point in 266 00:16:11,920 --> 00:16:15,440 Speaker 1: my career. It would, so it would certainly be compelling. 267 00:16:15,480 --> 00:16:17,320 Speaker 1: But yeah, that's a that's a really interesting and of 268 00:16:17,320 --> 00:16:20,400 Speaker 1: course nowadays you wouldn't even if you wanted to, you 269 00:16:20,440 --> 00:16:23,800 Speaker 1: couldn't buy a show from HBO because it's all being 270 00:16:23,920 --> 00:16:28,480 Speaker 1: funneled into it's all being funneled into HBO and the 271 00:16:28,640 --> 00:16:32,760 Speaker 1: streaming service that Warner Media. And that's a that's an 272 00:16:32,800 --> 00:16:35,480 Speaker 1: important point because a lot of shows we did buy 273 00:16:35,520 --> 00:16:39,640 Speaker 1: were from We're either broken series or a series that 274 00:16:39,880 --> 00:16:43,600 Speaker 1: you know, the networks weren't going to ever use themselves. 275 00:16:43,680 --> 00:16:48,360 Speaker 1: So um that that option has gone out the door, right, 276 00:16:48,560 --> 00:16:51,320 Speaker 1: And speaking of Warner Media, you have recently joined the 277 00:16:51,360 --> 00:16:53,400 Speaker 1: board of A T and T. Yes, I have just 278 00:16:53,680 --> 00:16:56,160 Speaker 1: a matter of weeks ago, so I realized that that 279 00:16:56,320 --> 00:16:58,680 Speaker 1: you're the new kid. You're the new kid in the boardroom. 280 00:16:58,920 --> 00:17:02,720 Speaker 1: But any you know, and and as fate would happen 281 00:17:02,760 --> 00:17:05,399 Speaker 1: the companies and the headlines this week, I'm sure you 282 00:17:05,440 --> 00:17:09,600 Speaker 1: saw that the Elliott management and as self described activist investor, 283 00:17:10,000 --> 00:17:13,040 Speaker 1: has some thoughts about how A. T and T should 284 00:17:13,080 --> 00:17:15,720 Speaker 1: be operating and what, you know, what what stock price 285 00:17:15,760 --> 00:17:18,359 Speaker 1: they can reach in the future. I realized it's touchy 286 00:17:18,400 --> 00:17:20,800 Speaker 1: for you to talk about anything directly like that, but 287 00:17:20,880 --> 00:17:23,359 Speaker 1: in the broad strokes, can you tell me certainly what 288 00:17:23,440 --> 00:17:26,399 Speaker 1: motivated you to join the board and what you see 289 00:17:26,480 --> 00:17:29,800 Speaker 1: as and A T and T s opportunities that they 290 00:17:29,840 --> 00:17:32,320 Speaker 1: have with their you know, with their kind of unique 291 00:17:32,359 --> 00:17:37,760 Speaker 1: mix right now of content, a massive wireless telephone service 292 00:17:38,040 --> 00:17:42,240 Speaker 1: and also direct TV. Yeah, um, you're right. I can't 293 00:17:42,280 --> 00:17:45,400 Speaker 1: comment on anything that's going on at the company as 294 00:17:45,440 --> 00:17:50,040 Speaker 1: a board member. But I was attracted um to joining 295 00:17:50,080 --> 00:17:52,760 Speaker 1: the board of A T and T because of the 296 00:17:53,000 --> 00:17:57,520 Speaker 1: wide array of of UH platform and businesses they do 297 00:17:57,680 --> 00:18:00,560 Speaker 1: own UH and I was especially excited it that they 298 00:18:00,800 --> 00:18:04,160 Speaker 1: that Warner Media was a part of the company, and 299 00:18:04,240 --> 00:18:09,320 Speaker 1: I you know, admired Warner Media for years, and the 300 00:18:09,520 --> 00:18:13,520 Speaker 1: HBO has an amazing brand, and the Turner Networks and 301 00:18:13,600 --> 00:18:15,360 Speaker 1: seeing an I mean I could go on and on 302 00:18:16,080 --> 00:18:19,920 Speaker 1: you know, brands pretty well, very well compated with them 303 00:18:20,480 --> 00:18:25,080 Speaker 1: for many years, um and watch them grow and so UM. 304 00:18:25,520 --> 00:18:28,800 Speaker 1: When I was contacted about my interests in a T 305 00:18:28,920 --> 00:18:32,600 Speaker 1: and T, that was the major reason I was really interested. 306 00:18:32,640 --> 00:18:35,120 Speaker 1: And then you know, it's also great to learn more 307 00:18:35,280 --> 00:18:39,320 Speaker 1: about the technology side and five G and all the 308 00:18:39,359 --> 00:18:43,399 Speaker 1: other things coming down the pike. So um. You know, 309 00:18:43,440 --> 00:18:46,800 Speaker 1: as I was planning my next phase of life, which 310 00:18:46,840 --> 00:18:50,000 Speaker 1: has has been very interesting, I realized that I wanted 311 00:18:50,000 --> 00:18:52,520 Speaker 1: to keep my hand in content and that this would 312 00:18:52,560 --> 00:18:54,320 Speaker 1: be a good way to do it, you know, not 313 00:18:54,440 --> 00:18:57,960 Speaker 1: in an operating role, but in a on a board 314 00:18:58,200 --> 00:19:02,000 Speaker 1: where you know, my advice could could be useful. Um. 315 00:19:02,040 --> 00:19:04,959 Speaker 1: So I was. I'm very excited about that. Have you 316 00:19:05,000 --> 00:19:08,439 Speaker 1: had much interaction with Randall Stevenson and John Stanky? Uh? 317 00:19:08,560 --> 00:19:10,800 Speaker 1: Not yet. I haven't even been to my first board 318 00:19:10,800 --> 00:19:13,840 Speaker 1: meeting yet, so you are so, But I'm not Sandel, 319 00:19:14,280 --> 00:19:18,200 Speaker 1: you know, through their industry for a few years. Um. 320 00:19:18,240 --> 00:19:21,240 Speaker 1: I haven't met John yet, but but I'm excited about 321 00:19:21,240 --> 00:19:23,840 Speaker 1: getting involved and having been a CEO, and I know 322 00:19:23,920 --> 00:19:26,160 Speaker 1: you have lived you know in vatcom, you lived through, 323 00:19:26,440 --> 00:19:29,760 Speaker 1: you know, several good sized mergers. When you look at 324 00:19:29,880 --> 00:19:33,320 Speaker 1: the challenge that the the the challenge and the opportunity 325 00:19:33,320 --> 00:19:35,480 Speaker 1: that A T and T has and still you know, 326 00:19:35,520 --> 00:19:38,240 Speaker 1: they're they're still in the integration process of A T 327 00:19:38,320 --> 00:19:41,280 Speaker 1: and T and Warner Media. As a CEO, do you 328 00:19:41,320 --> 00:19:43,600 Speaker 1: look at that and think, oh my god, that's a 329 00:19:43,600 --> 00:19:47,160 Speaker 1: lot of work, or or are you kind of invigorated 330 00:19:47,160 --> 00:19:50,040 Speaker 1: and think, wow, I can really I might be able 331 00:19:50,040 --> 00:19:52,919 Speaker 1: to help them as they guide through as they you know, 332 00:19:52,960 --> 00:19:55,880 Speaker 1: as they guide through the process of any any type 333 00:19:55,880 --> 00:19:58,800 Speaker 1: of merger is difficult, you know, on any level, but 334 00:19:58,880 --> 00:20:00,480 Speaker 1: at the scale of the big and this is that 335 00:20:00,520 --> 00:20:04,840 Speaker 1: they're operating is pretty immense. Yeah, I'm I'm invigorated, you 336 00:20:04,880 --> 00:20:08,040 Speaker 1: know because, as you said, I've had thirty two years 337 00:20:08,080 --> 00:20:11,800 Speaker 1: of experience at b ET, I've been on other boards 338 00:20:11,840 --> 00:20:14,400 Speaker 1: for a long time, for over twenty years. I've seen 339 00:20:14,400 --> 00:20:17,280 Speaker 1: on the board of Putter for a for a long time. Yes, uh, 340 00:20:17,280 --> 00:20:19,119 Speaker 1: And I'm on the board of Marriott. I've been on 341 00:20:19,119 --> 00:20:21,920 Speaker 1: that board for about eighteen years. I went through their 342 00:20:22,080 --> 00:20:27,160 Speaker 1: Marriott Starwood merger. Uh So I've seen mergers and acquisitions, 343 00:20:27,359 --> 00:20:30,640 Speaker 1: and I know it's an exciting time for the company. 344 00:20:30,960 --> 00:20:34,280 Speaker 1: It can be a scary time for employees and executives 345 00:20:34,320 --> 00:20:37,280 Speaker 1: because you never know, um, what the company is gonna 346 00:20:37,320 --> 00:20:42,640 Speaker 1: look like after the merger. But I thought, especially um, 347 00:20:42,680 --> 00:20:45,840 Speaker 1: because this is new to a T and T, I'm 348 00:20:46,000 --> 00:20:49,199 Speaker 1: very excited about being able to give good advice and 349 00:20:49,280 --> 00:20:53,119 Speaker 1: be helpful from a board perspective. Well, you should be 350 00:20:53,160 --> 00:20:56,720 Speaker 1: in for some lively discussions when you get together. Well, 351 00:20:56,720 --> 00:20:58,840 Speaker 1: we will stay tuned on that. Let me ask you 352 00:20:58,880 --> 00:21:01,159 Speaker 1: a little bit going back to the year early days 353 00:21:01,400 --> 00:21:05,200 Speaker 1: at b ET, you joined in and in the legal 354 00:21:05,240 --> 00:21:10,240 Speaker 1: department you pretty much established the legal department were for 355 00:21:10,480 --> 00:21:14,280 Speaker 1: many years. Um, I was the first in the House council. 356 00:21:15,200 --> 00:21:18,120 Speaker 1: When you think about those days, I think a lot 357 00:21:18,160 --> 00:21:20,480 Speaker 1: of people have looked back at the early the growth 358 00:21:20,520 --> 00:21:23,480 Speaker 1: of cable and looking at how streaming is transforming the 359 00:21:23,480 --> 00:21:26,520 Speaker 1: marketplace now and kind of looking for parallels and how 360 00:21:26,600 --> 00:21:32,400 Speaker 1: cable changed things. Um, how can you remember those early 361 00:21:32,480 --> 00:21:34,800 Speaker 1: years when you were just growing by leaps and bounds 362 00:21:34,840 --> 00:21:39,760 Speaker 1: the cable, the cable subscription, the whole subscription footprint of 363 00:21:39,800 --> 00:21:42,840 Speaker 1: cable was growing by leaps and bounds in the eighties. 364 00:21:43,280 --> 00:21:48,840 Speaker 1: Can you remember those years, like what what we're really Um? 365 00:21:48,880 --> 00:21:52,159 Speaker 1: What really fueled b E t s growth at that time? 366 00:21:52,400 --> 00:21:55,399 Speaker 1: And how when you kind of got the sense that 367 00:21:55,480 --> 00:21:58,080 Speaker 1: you were really you were really getting in there and 368 00:21:58,119 --> 00:22:00,760 Speaker 1: making enough of an impact to be petitives with the 369 00:22:00,960 --> 00:22:05,359 Speaker 1: with the entrenched Old Guard, which were the broadcast network. Right. Well, 370 00:22:05,720 --> 00:22:08,720 Speaker 1: I UM, as you said, I joined b ET nineteen 371 00:22:08,800 --> 00:22:12,360 Speaker 1: eighty six, the company was about six years old. UM. 372 00:22:12,960 --> 00:22:17,520 Speaker 1: It started in nineteen eighty and UM, you know around 373 00:22:17,560 --> 00:22:23,200 Speaker 1: the time I joined, UM it was becoming much larger 374 00:22:23,800 --> 00:22:28,399 Speaker 1: at a faster pace because cable was just getting into 375 00:22:28,560 --> 00:22:33,200 Speaker 1: urban areas. UM. You may recall when cable first started, 376 00:22:33,240 --> 00:22:37,560 Speaker 1: it was it was a rule. It was the people 377 00:22:37,600 --> 00:22:40,560 Speaker 1: that lived so far out they couldn't get a local station. Correct. 378 00:22:40,640 --> 00:22:44,720 Speaker 1: So it was a rural solution. UM. And it took 379 00:22:44,720 --> 00:22:48,520 Speaker 1: a long time for it to get to uh bigger 380 00:22:48,560 --> 00:22:53,240 Speaker 1: cities because they're so hard, they're so hard to wire. UM. 381 00:22:53,359 --> 00:22:56,760 Speaker 1: But when I joined b ET in nineteen eighty six, 382 00:22:56,960 --> 00:23:00,159 Speaker 1: before I left the law firm where UM I to 383 00:23:00,280 --> 00:23:03,879 Speaker 1: know b ET and Bob Johnson, I actually worked on 384 00:23:03,920 --> 00:23:09,280 Speaker 1: the DC cable franchise, UH for Bob Johnson and UM. 385 00:23:10,160 --> 00:23:12,639 Speaker 1: I guess TC I was his partner at the time, 386 00:23:13,119 --> 00:23:17,280 Speaker 1: but anyway, and they were a part owner of BT. 387 00:23:18,160 --> 00:23:21,919 Speaker 1: I think we were the first UM cable programming investment 388 00:23:22,080 --> 00:23:25,280 Speaker 1: that t C I did. B Yeah, so we were 389 00:23:25,320 --> 00:23:28,000 Speaker 1: early on. But anyway, long story short, there was no 390 00:23:28,160 --> 00:23:30,680 Speaker 1: cable in d C when I left the law firm 391 00:23:30,840 --> 00:23:33,600 Speaker 1: to go work at BT, So all the partners were like, 392 00:23:34,119 --> 00:23:37,760 Speaker 1: you're going where and you know, cable is not going 393 00:23:37,800 --> 00:23:42,320 Speaker 1: to really last. They're all kind of theories about m 394 00:23:42,480 --> 00:23:45,880 Speaker 1: m ds or other kind of technology. And I learned 395 00:23:45,880 --> 00:23:48,760 Speaker 1: a couple of things from those early days. One never 396 00:23:48,960 --> 00:23:53,760 Speaker 1: underestimate new technology. And I think the broadcast networks did 397 00:23:53,920 --> 00:23:58,800 Speaker 1: underestimate cable. They just didn't really see it as a 398 00:23:58,880 --> 00:24:01,960 Speaker 1: real competitor. And one of the reasons is that at 399 00:24:02,000 --> 00:24:06,720 Speaker 1: the time, cable was mainly a retransmission mechanism. You know, 400 00:24:06,880 --> 00:24:09,919 Speaker 1: no one was doing original programming. You know, we were 401 00:24:09,960 --> 00:24:15,240 Speaker 1: buying things from the broadcast networks. We were showing music videos, 402 00:24:15,400 --> 00:24:19,120 Speaker 1: you know, especially B E, T and MTV. UH. There 403 00:24:19,200 --> 00:24:23,400 Speaker 1: was local news, but there wasn't anything very creative. So 404 00:24:23,680 --> 00:24:26,760 Speaker 1: I think the broadcast networks. Just didn't think we were 405 00:24:26,800 --> 00:24:30,760 Speaker 1: ever gonna really grow or scale UM, but it happened 406 00:24:30,880 --> 00:24:35,560 Speaker 1: over time UM and I think UM. The first indication 407 00:24:35,680 --> 00:24:38,840 Speaker 1: at BT was that we were going to become competitive 408 00:24:39,320 --> 00:24:43,840 Speaker 1: was when we went public in and UM. So that 409 00:24:44,040 --> 00:24:47,520 Speaker 1: was five years after I started and UM. We were 410 00:24:47,560 --> 00:24:50,200 Speaker 1: able to raise a lot of capital by going public. 411 00:24:50,359 --> 00:24:54,200 Speaker 1: So the question after the public offering was what were 412 00:24:54,240 --> 00:24:57,879 Speaker 1: we going to use the proceeds for UM and we 413 00:24:57,880 --> 00:25:00,240 Speaker 1: were the first African American company to go pub book 414 00:25:00,280 --> 00:25:02,280 Speaker 1: on the New York Stock Exchange, so there was a 415 00:25:02,359 --> 00:25:05,080 Speaker 1: lot of excitement about that, a lot of milestones for 416 00:25:05,160 --> 00:25:09,119 Speaker 1: founder Robert for sure. The stock price on the first 417 00:25:09,200 --> 00:25:13,520 Speaker 1: day went from seventeen dollars to twenty nine dollars. So 418 00:25:13,640 --> 00:25:16,680 Speaker 1: not only were we a successful Black company, were a 419 00:25:16,800 --> 00:25:22,480 Speaker 1: successful American company. You know, this was the promise of capitalism. 420 00:25:22,520 --> 00:25:25,840 Speaker 1: You know, you grow a business and then you take public. 421 00:25:26,160 --> 00:25:28,960 Speaker 1: You don't necessarily have to grow a business anymore. For 422 00:25:29,000 --> 00:25:32,040 Speaker 1: some reason, it's going to say that trajectory, it seems 423 00:25:32,119 --> 00:25:36,200 Speaker 1: so so pleasantly old fashioned. We we had to prove 424 00:25:36,280 --> 00:25:39,000 Speaker 1: that we had a certain number of years with positive 425 00:25:39,040 --> 00:25:43,440 Speaker 1: revenue UM. But anyway, that's all change. But I think 426 00:25:43,480 --> 00:25:47,800 Speaker 1: that's when you know, we started feeling okay, we we're 427 00:25:47,880 --> 00:25:51,320 Speaker 1: here to stay right. Wall Street has taken you seriously right, 428 00:25:51,880 --> 00:25:55,639 Speaker 1: And UM, I think around that time, or maybe a 429 00:25:55,640 --> 00:25:59,760 Speaker 1: few years earlier, we went from being a free service 430 00:25:59,840 --> 00:26:02,960 Speaker 1: to a charging three cent and then I remember at 431 00:26:03,000 --> 00:26:06,080 Speaker 1: one point we went to ten cent, which was charging 432 00:26:06,119 --> 00:26:10,280 Speaker 1: the cable operating correct, not the not the consumers, but 433 00:26:10,359 --> 00:26:13,880 Speaker 1: the cable operators and uh. And then we eventually got 434 00:26:13,880 --> 00:26:16,199 Speaker 1: to ten cent and that was a big step. And 435 00:26:16,240 --> 00:26:19,800 Speaker 1: that's a lot of guaranteed revenue when you're doing you know, 436 00:26:19,920 --> 00:26:23,080 Speaker 1: five year deals or ten year deals. And at that time, 437 00:26:23,160 --> 00:26:27,119 Speaker 1: half our revenue came from advertising and half came from 438 00:26:27,600 --> 00:26:32,040 Speaker 1: cable affiliates. So after we um, you know, we're able 439 00:26:32,080 --> 00:26:36,320 Speaker 1: to get the long term cable deals. UM, we became 440 00:26:36,359 --> 00:26:40,359 Speaker 1: more comfortable. And you know, advertising comes and goes. But 441 00:26:40,480 --> 00:26:42,560 Speaker 1: you know, if you get some of the bigger brands 442 00:26:42,600 --> 00:26:47,080 Speaker 1: who understand the African American marketplace, UM, that helps you 443 00:26:47,119 --> 00:26:51,680 Speaker 1: get others. But you know, tying up the cable operators 444 00:26:51,760 --> 00:26:56,080 Speaker 1: and being the only service targeted to African Americans really 445 00:26:56,080 --> 00:26:59,159 Speaker 1: put us in in a good place for a number 446 00:26:59,200 --> 00:27:01,600 Speaker 1: of years. I think about those times, and I think 447 00:27:01,640 --> 00:27:04,679 Speaker 1: about how much, you know, cultural attitudes have changed, just in, 448 00:27:04,840 --> 00:27:08,719 Speaker 1: just in, even in my adult lifetime. Let me ask you, 449 00:27:08,880 --> 00:27:12,080 Speaker 1: was it a difficult conversation at times to get people 450 00:27:12,119 --> 00:27:15,600 Speaker 1: to to get cable operators to value and African American 451 00:27:15,680 --> 00:27:20,320 Speaker 1: centric services. Yes, for sure it was some of it 452 00:27:20,760 --> 00:27:23,680 Speaker 1: as cable Again, as cable went into the major cities 453 00:27:23,720 --> 00:27:29,000 Speaker 1: that had larger black population, it was an easier conversation, 454 00:27:29,119 --> 00:27:31,840 Speaker 1: but still a lot of cable operators didn't really see 455 00:27:31,880 --> 00:27:35,159 Speaker 1: the need for a channel like b et um or. 456 00:27:35,200 --> 00:27:37,800 Speaker 1: They would say, you know, I don't have I have 457 00:27:37,920 --> 00:27:42,120 Speaker 1: less than teen percent of black viewerships, so why would 458 00:27:42,160 --> 00:27:44,280 Speaker 1: I need you um. So there were a lot of 459 00:27:44,320 --> 00:27:48,000 Speaker 1: hard conversations, a lot of marketing, a lot of dealing 460 00:27:48,040 --> 00:27:52,480 Speaker 1: with local politicians to get them to support us UM. 461 00:27:52,520 --> 00:27:55,200 Speaker 1: The fact that t c I was an investor helped 462 00:27:55,240 --> 00:27:59,400 Speaker 1: a little bit, and John Long was a very big supporter. 463 00:27:59,680 --> 00:28:02,520 Speaker 1: Helps to have cable's Darth Vader on your side, and 464 00:28:02,680 --> 00:28:04,639 Speaker 1: sometimes it helped most of the time to help, but 465 00:28:04,720 --> 00:28:08,240 Speaker 1: sometimes it hurt because other cable systems, bigger cable systems, 466 00:28:08,320 --> 00:28:11,080 Speaker 1: were like, well, we know you gave t c I 467 00:28:11,240 --> 00:28:15,000 Speaker 1: a sweetheart, right so you have to prove you didn't. Uh. 468 00:28:15,040 --> 00:28:19,720 Speaker 1: And I you know, the most favorite nations clauses were just, 469 00:28:20,440 --> 00:28:23,440 Speaker 1: as a lawyer, the worst thing to me that ever existed. 470 00:28:23,720 --> 00:28:27,000 Speaker 1: And those are really challenging in this in this environment, 471 00:28:27,040 --> 00:28:30,640 Speaker 1: right the digital m v p ds. Yes, it's it's 472 00:28:30,720 --> 00:28:35,000 Speaker 1: it's every It still makes my skin crawls to hear 473 00:28:35,040 --> 00:28:38,280 Speaker 1: the term most favorite nation because you know, basically what 474 00:28:38,320 --> 00:28:41,520 Speaker 1: it says is, Okay, I'm gonna do a deal with you, 475 00:28:41,600 --> 00:28:44,840 Speaker 1: but if anyone else comes by and does a better deal, 476 00:28:45,280 --> 00:28:49,920 Speaker 1: I want the advantage of the deal they negotiated. So 477 00:28:50,560 --> 00:28:53,160 Speaker 1: you know, it takes away your need to be a 478 00:28:53,160 --> 00:28:55,520 Speaker 1: good negotiator because you can just sit back and wait 479 00:28:55,560 --> 00:28:58,840 Speaker 1: for whoever to come along. But anyway, that's you know, 480 00:28:59,200 --> 00:29:03,360 Speaker 1: that's a whole another story. Um but um so, there 481 00:29:03,480 --> 00:29:09,920 Speaker 1: was a period I think from maybe eight um we 482 00:29:09,960 --> 00:29:13,880 Speaker 1: went public in to maybe nine five where there's just 483 00:29:14,400 --> 00:29:18,360 Speaker 1: immense growth because New York was coming online and d 484 00:29:18,440 --> 00:29:24,000 Speaker 1: C and Chicago and uh, those those cities helped us 485 00:29:24,040 --> 00:29:28,360 Speaker 1: grow quite a bit. Um So, do you see parallels 486 00:29:28,400 --> 00:29:30,560 Speaker 1: to the way you know, Netflix has just kind of 487 00:29:30,640 --> 00:29:33,440 Speaker 1: stormed into the marketplace. Do you see parallels to kind 488 00:29:33,440 --> 00:29:35,840 Speaker 1: of what's the disruption that's going on now right, I 489 00:29:35,960 --> 00:29:41,400 Speaker 1: see a lot of parallels. Uh. The number one is that, um, 490 00:29:41,560 --> 00:29:46,239 Speaker 1: cable programmers were so anxious to sell to Netflix in 491 00:29:46,280 --> 00:29:49,400 Speaker 1: the early days. You know, it was almost like found money. 492 00:29:49,800 --> 00:29:52,840 Speaker 1: It's like, oh, we have these shows on the library shows. 493 00:29:53,360 --> 00:29:58,240 Speaker 1: You know, Netflix needs programming and they're in a big check. 494 00:29:58,760 --> 00:30:03,560 Speaker 1: And so what the cable programming industry did was feed 495 00:30:04,440 --> 00:30:07,520 Speaker 1: and broadcast for a long time, and then all of 496 00:30:07,560 --> 00:30:11,040 Speaker 1: a sudden, Netflix starts doing their original programs and starts 497 00:30:11,120 --> 00:30:14,680 Speaker 1: being a viable competitor. UM. So I think it's kind 498 00:30:14,680 --> 00:30:17,720 Speaker 1: of exactly what happened with cable and broadcast is that 499 00:30:17,800 --> 00:30:21,840 Speaker 1: the cable industry didn't take Netflix seriously. They really didn't, 500 00:30:21,840 --> 00:30:24,880 Speaker 1: and all of a sudden they're a behemoth and um, 501 00:30:25,480 --> 00:30:29,680 Speaker 1: you know, they don't have advertising, seems like no one's 502 00:30:29,680 --> 00:30:35,480 Speaker 1: holding them to a positive revenue flow, doesn't seem to matter, 503 00:30:36,280 --> 00:30:41,400 Speaker 1: and they're just creating more and more programming. So so, UM, 504 00:30:41,440 --> 00:30:44,920 Speaker 1: I think that was a hard lesson for cable program 505 00:30:45,080 --> 00:30:50,320 Speaker 1: mind site is definitely more closer than being in the trenches. Yeah, 506 00:30:50,720 --> 00:30:53,320 Speaker 1: I'm never you know, through your career, especially in your 507 00:30:53,360 --> 00:30:55,720 Speaker 1: last year's at BT. I mean you were one of 508 00:30:56,200 --> 00:30:57,920 Speaker 1: you know, it's sad to say, but you're one of 509 00:30:58,960 --> 00:31:01,760 Speaker 1: maybe count them on two hands, the number of female 510 00:31:01,840 --> 00:31:06,920 Speaker 1: CEOs and prominent media positions. What in your experience and 511 00:31:06,960 --> 00:31:09,920 Speaker 1: in your role now as CEO of leading women to 512 00:31:09,960 --> 00:31:12,520 Speaker 1: find what what are the some of the best things 513 00:31:12,560 --> 00:31:15,640 Speaker 1: that companies can do, companies of size can do to 514 00:31:15,720 --> 00:31:19,280 Speaker 1: help groom a new generation of leaders to make sure 515 00:31:19,320 --> 00:31:22,080 Speaker 1: that there's enough women, enough people of color, enough people 516 00:31:22,080 --> 00:31:26,640 Speaker 1: of all diverse backgrounds to bring the diversity that that 517 00:31:26,920 --> 00:31:30,440 Speaker 1: you know, people almost universally say is so important, especially 518 00:31:30,480 --> 00:31:33,040 Speaker 1: to a business that is in the business of of 519 00:31:33,120 --> 00:31:37,440 Speaker 1: drawing public audiences and and you know, reaching mass markets, 520 00:31:37,480 --> 00:31:40,840 Speaker 1: even even if it's in narrower slices. Everybody wants everybody 521 00:31:40,880 --> 00:31:45,959 Speaker 1: wants to have. What so in you know, in in 522 00:31:46,000 --> 00:31:49,600 Speaker 1: this environment right now is have there been have you 523 00:31:49,640 --> 00:31:52,520 Speaker 1: had experiences a B E T or things or seen 524 00:31:52,920 --> 00:31:56,800 Speaker 1: companies that did really smart, proactive things that helped groom 525 00:31:56,840 --> 00:32:01,840 Speaker 1: that generation of leaders. Yeah, that's intra sin question. I think, um, 526 00:32:02,560 --> 00:32:05,680 Speaker 1: the thing we have to focus on now, and it's 527 00:32:05,800 --> 00:32:09,320 Speaker 1: the term that's very popular as diversity and inclusion, But 528 00:32:09,400 --> 00:32:13,360 Speaker 1: I think the part we should be you always have 529 00:32:13,440 --> 00:32:15,520 Speaker 1: to focus on diversity, and you always have to make 530 00:32:15,560 --> 00:32:18,960 Speaker 1: sure people get through the door. That's really important. So 531 00:32:18,960 --> 00:32:21,160 Speaker 1: we can't take our off that. But I think the 532 00:32:21,200 --> 00:32:25,880 Speaker 1: inclusion part is even more important these days because you 533 00:32:25,920 --> 00:32:29,120 Speaker 1: want people to stay. You want people to feel comfortable, 534 00:32:29,200 --> 00:32:32,080 Speaker 1: whether it's people of color or women. You want them 535 00:32:32,120 --> 00:32:36,720 Speaker 1: to feel comfortable in the environment of the company. You 536 00:32:36,720 --> 00:32:40,680 Speaker 1: want them to feel like they can UM be promoted 537 00:32:41,240 --> 00:32:44,600 Speaker 1: UM and that they have a long term career there 538 00:32:44,680 --> 00:32:46,920 Speaker 1: and then maybe one day they can be in the 539 00:32:46,960 --> 00:32:50,400 Speaker 1: c suite UM. And I think that's the part that 540 00:32:50,520 --> 00:32:53,280 Speaker 1: we haven't focused on enough. Just how do you keep 541 00:32:53,920 --> 00:32:59,640 Speaker 1: UM a diverse executive team at the company? And you 542 00:32:59,680 --> 00:33:02,080 Speaker 1: mentioned and about the number of women. I think that's 543 00:33:02,120 --> 00:33:05,680 Speaker 1: what we still is an important issue because you know, 544 00:33:06,440 --> 00:33:10,160 Speaker 1: there was a Vanity Fair article UM several years ago 545 00:33:10,240 --> 00:33:13,360 Speaker 1: about the number of women that that would lead cable 546 00:33:13,400 --> 00:33:16,360 Speaker 1: networks and I think maybe there were six or seven 547 00:33:16,400 --> 00:33:19,760 Speaker 1: of us. It was pretty impressive. Within a year, half 548 00:33:19,760 --> 00:33:25,040 Speaker 1: of that number we're gone for one reason or another UM. 549 00:33:25,080 --> 00:33:27,760 Speaker 1: So even if you have a critical mass, it can 550 00:33:27,840 --> 00:33:32,440 Speaker 1: disappear really fast. The executive musical chairs endless, you know, 551 00:33:32,560 --> 00:33:37,880 Speaker 1: consolidation or someone just decides to leave and do something else. UM. 552 00:33:37,920 --> 00:33:41,520 Speaker 1: So it's important to keep the pipeline going and make 553 00:33:41,560 --> 00:33:45,320 Speaker 1: sure that if you know, if if I leave, or 554 00:33:45,680 --> 00:33:49,800 Speaker 1: Judy McGrath leaves or someone else, that there are people 555 00:33:50,680 --> 00:33:53,760 Speaker 1: behind us to keep it going. And I think, you know, 556 00:33:53,840 --> 00:33:56,640 Speaker 1: the past two years have been so interesting with the 557 00:33:56,680 --> 00:34:01,720 Speaker 1: met Too movement and such a time um, and the 558 00:34:01,840 --> 00:34:05,520 Speaker 1: issues that women have in the workplace. Um, And those 559 00:34:05,560 --> 00:34:08,280 Speaker 1: were issues we didn't talk about a lot, but those 560 00:34:08,320 --> 00:34:11,800 Speaker 1: issues and you know, how do you have a family 561 00:34:12,000 --> 00:34:17,480 Speaker 1: and and um do you know, become an executive at 562 00:34:17,520 --> 00:34:20,240 Speaker 1: a company. UM. So there's still a lot of things 563 00:34:20,320 --> 00:34:24,840 Speaker 1: to talk about. And UM, you know, it's the issue 564 00:34:24,960 --> 00:34:28,120 Speaker 1: is never over. You know. I think it Sandra Day 565 00:34:28,120 --> 00:34:30,520 Speaker 1: O'Connor who said in twenty five years we didn't we 566 00:34:30,560 --> 00:34:35,160 Speaker 1: wouldn't need any affirmative action laws. And it sounded crazy 567 00:34:35,280 --> 00:34:39,080 Speaker 1: when she said, it sounds even crazier today. UM. But 568 00:34:39,160 --> 00:34:41,560 Speaker 1: I think companies and and a lot of companies are 569 00:34:41,680 --> 00:34:46,960 Speaker 1: taking diversity and inclusion very seriously, UM, and you know, 570 00:34:47,040 --> 00:34:50,280 Speaker 1: really focusing on, um, how do you make it better 571 00:34:50,800 --> 00:34:55,920 Speaker 1: um for working parents, for people of color, and especially 572 00:34:55,920 --> 00:35:00,840 Speaker 1: the industry we're in because Um, it's so important to 573 00:35:00,960 --> 00:35:04,960 Speaker 1: have different images on the air. I talk a lot 574 00:35:05,000 --> 00:35:08,279 Speaker 1: about about about my life and growing up in the 575 00:35:08,360 --> 00:35:12,040 Speaker 1: Segre date itself and only seeing black people on TV 576 00:35:12,239 --> 00:35:14,880 Speaker 1: for one hour a week and on Soul Train. I 577 00:35:14,880 --> 00:35:17,719 Speaker 1: mean that was it. And if you miss that, it 578 00:35:17,840 --> 00:35:20,960 Speaker 1: was like we didn't even exist. So this industry is 579 00:35:21,000 --> 00:35:23,959 Speaker 1: so important. I think we've made a lot of um 580 00:35:24,440 --> 00:35:29,160 Speaker 1: headway in terms of images and um, you know, I think, uh, 581 00:35:29,520 --> 00:35:32,960 Speaker 1: broadcast network and cable networks and streaming services are all 582 00:35:32,960 --> 00:35:35,799 Speaker 1: realizing what we knew at BT for a long time, 583 00:35:35,840 --> 00:35:38,279 Speaker 1: that we have a very loyal audience and we want 584 00:35:38,320 --> 00:35:41,800 Speaker 1: to see ourselves and uh, we'll show up in numbers 585 00:35:41,880 --> 00:35:45,839 Speaker 1: when it when it's done right. Um. And so it's 586 00:35:45,840 --> 00:35:49,200 Speaker 1: important to have people behind the camera are in the 587 00:35:49,200 --> 00:35:52,800 Speaker 1: executive suites who can make those kind of decisions and 588 00:35:52,800 --> 00:35:58,960 Speaker 1: and are really sensitive to the viewing audience. Absolutely. UM. 589 00:36:00,000 --> 00:36:02,480 Speaker 1: Only what you grew up. You were born and raised 590 00:36:02,480 --> 00:36:05,400 Speaker 1: in South Carolina. I was born in born in South Carolina, 591 00:36:05,600 --> 00:36:07,520 Speaker 1: and then I my dad was in the army, so 592 00:36:07,560 --> 00:36:10,040 Speaker 1: we moved all over the place, moved all over the place, 593 00:36:10,080 --> 00:36:13,480 Speaker 1: and then you went to law school and we're working 594 00:36:13,520 --> 00:36:17,160 Speaker 1: for a very prominent DC firm. Correct, What was it 595 00:36:17,320 --> 00:36:20,760 Speaker 1: that really UM turned the tide for you in terms 596 00:36:20,880 --> 00:36:23,680 Speaker 1: of leaving what I'm sure it was a successful law 597 00:36:23,719 --> 00:36:28,319 Speaker 1: track to working for a startup UH company. Were you 598 00:36:28,400 --> 00:36:30,600 Speaker 1: and were you a TV fan growing up? Did you? 599 00:36:31,040 --> 00:36:35,480 Speaker 1: I was always a TV fan, UM, and I wanted 600 00:36:35,880 --> 00:36:39,040 Speaker 1: I went to law school UM with the idea I 601 00:36:39,080 --> 00:36:41,200 Speaker 1: was going to change the world some kind of way. 602 00:36:41,400 --> 00:36:43,640 Speaker 1: You know. I saw what their good Marshall had done 603 00:36:43,760 --> 00:36:47,719 Speaker 1: in the fifties and sixties, or Constant Baker Motley or 604 00:36:47,800 --> 00:36:50,359 Speaker 1: all these people that I admired, and I thought law 605 00:36:50,400 --> 00:36:52,759 Speaker 1: school was the way to do that. By how I 606 00:36:52,800 --> 00:36:55,920 Speaker 1: got to law school, and especially because I went to Harvard, 607 00:36:55,960 --> 00:36:58,480 Speaker 1: it was not the best choice of law school. I mean, 608 00:36:58,480 --> 00:37:01,160 Speaker 1: it was great for a lot of other reasons, but 609 00:37:01,239 --> 00:37:05,000 Speaker 1: it wasn't the place to talk about changing public policy 610 00:37:05,120 --> 00:37:07,919 Speaker 1: or changing the world. It was very focused on black 611 00:37:08,040 --> 00:37:10,719 Speaker 1: letter law and this is what the courts say. And 612 00:37:11,200 --> 00:37:13,560 Speaker 1: so I was looking for a way out of it, 613 00:37:13,600 --> 00:37:16,560 Speaker 1: and I went to Kennedy School because I thought that 614 00:37:16,560 --> 00:37:19,279 Speaker 1: that would if I went into government, and I'd be 615 00:37:19,320 --> 00:37:22,640 Speaker 1: closer to what I wanted to do. Anyway, long story short, 616 00:37:22,640 --> 00:37:25,399 Speaker 1: at Ronald Reagan one when I moved to Washington, and 617 00:37:25,440 --> 00:37:27,600 Speaker 1: I decided to go to a big law firm to 618 00:37:27,680 --> 00:37:31,279 Speaker 1: hang out till the Democrats came back. But that took 619 00:37:31,320 --> 00:37:34,560 Speaker 1: twelve years. So after about five years, I said, okay, 620 00:37:34,560 --> 00:37:37,040 Speaker 1: I gotta I never really wanted to be a partner 621 00:37:37,040 --> 00:37:39,919 Speaker 1: at a law firm. Um. It was never in my 622 00:37:40,600 --> 00:37:44,400 Speaker 1: career strategy. So I said, you know, I need to 623 00:37:44,440 --> 00:37:47,520 Speaker 1: go do something else. And I have found by that 624 00:37:47,560 --> 00:37:51,480 Speaker 1: time that I really enjoyed communications and media um, because 625 00:37:51,480 --> 00:37:53,560 Speaker 1: that's the kind of work I was doing at the firm. 626 00:37:54,040 --> 00:37:57,319 Speaker 1: And BT was a client, a very small client. They 627 00:37:57,360 --> 00:38:01,760 Speaker 1: didn't have very much money. Uh. And eventually Bob Johnson 628 00:38:02,040 --> 00:38:07,280 Speaker 1: offered me the position to come and start the legal department. 629 00:38:07,360 --> 00:38:09,520 Speaker 1: And by that time I had done some interviewing in 630 00:38:09,600 --> 00:38:14,840 Speaker 1: New York UM with HBO and CBS, records and companies 631 00:38:15,000 --> 00:38:17,960 Speaker 1: that sounded interesting to me. But I didn't really want 632 00:38:17,960 --> 00:38:20,640 Speaker 1: to move to New York at that point. Uh. I 633 00:38:20,800 --> 00:38:25,239 Speaker 1: was a d C girl. My dad was originally from 634 00:38:25,320 --> 00:38:27,600 Speaker 1: d C. So even though I hadn't grown up there, 635 00:38:27,640 --> 00:38:31,319 Speaker 1: it always felt like home. Um. So BET provided the 636 00:38:31,360 --> 00:38:35,719 Speaker 1: perfect answer was an entertainment company. It was in d C. 637 00:38:36,040 --> 00:38:39,040 Speaker 1: It was focused on the audience that I cared about. 638 00:38:39,480 --> 00:38:44,520 Speaker 1: I had grown up with black brands like Motown and 639 00:38:43,520 --> 00:38:49,399 Speaker 1: um Um, Ebony and Essence UM. So it really brought 640 00:38:49,480 --> 00:38:52,640 Speaker 1: a lot of different areas together. And I thought it 641 00:38:52,680 --> 00:38:57,640 Speaker 1: was a way to change the world. Um, not directly 642 00:38:57,719 --> 00:39:01,760 Speaker 1: through policy, but indirectly because you know, we could lobby 643 00:39:02,360 --> 00:39:04,600 Speaker 1: the Hill or the White House, whoever was in the 644 00:39:04,600 --> 00:39:07,080 Speaker 1: White House. We had a voice as one of the 645 00:39:07,200 --> 00:39:11,160 Speaker 1: largest black companies out there, UM, and we were committed 646 00:39:11,280 --> 00:39:14,359 Speaker 1: to it and committed to our audience. So you know, 647 00:39:14,600 --> 00:39:18,320 Speaker 1: it worked out in a lot of ways to include 648 00:39:18,360 --> 00:39:21,200 Speaker 1: things that were of interest to me. It wasn't the 649 00:39:21,239 --> 00:39:25,359 Speaker 1: career I planned. And I tell this story often. My 650 00:39:25,400 --> 00:39:28,640 Speaker 1: father said, why are you leaving this prestigious law firm 651 00:39:29,160 --> 00:39:31,719 Speaker 1: And I said, well, I'm just not having fun anymore. 652 00:39:31,840 --> 00:39:33,440 Speaker 1: And he looked at me and he said, well, it 653 00:39:33,520 --> 00:39:35,800 Speaker 1: was supposed to be fun. They wouldn't call it work. 654 00:39:36,560 --> 00:39:39,839 Speaker 1: And he meant that to the core of his being. 655 00:39:40,000 --> 00:39:42,440 Speaker 1: He was in the army for twenty five years. I 656 00:39:42,480 --> 00:39:44,960 Speaker 1: don't think he could say he had fun on any 657 00:39:45,160 --> 00:39:49,440 Speaker 1: particular day. But I just thought then the era, Uh 658 00:39:49,680 --> 00:39:53,800 Speaker 1: I went to Millennial, but Premillennial that you know, you 659 00:39:53,840 --> 00:39:57,200 Speaker 1: should enjoy the work you do. And um, I was 660 00:39:57,280 --> 00:40:02,120 Speaker 1: willing to leave a firm where I wasn't fully satisfied 661 00:40:02,200 --> 00:40:05,279 Speaker 1: and take a risk. Uh. And in hindsight, it's the 662 00:40:05,320 --> 00:40:08,479 Speaker 1: best risk that I've ever taken. And I'm sure Dad 663 00:40:08,520 --> 00:40:12,680 Speaker 1: was proud. He was. He was by the time he 664 00:40:12,760 --> 00:40:17,440 Speaker 1: lived in Baltimore, by time Baltimore got cable and for 665 00:40:17,960 --> 00:40:22,520 Speaker 1: period of time he developed Alzheimer's early on, so that 666 00:40:22,640 --> 00:40:25,040 Speaker 1: was sad. But he would cut out any article he 667 00:40:25,120 --> 00:40:28,480 Speaker 1: saw about Bete and send it to remember when you 668 00:40:28,480 --> 00:40:31,440 Speaker 1: had to cut out articles and so he's been sending 669 00:40:31,480 --> 00:40:34,040 Speaker 1: so he was very proud. Yeah, I think he would 670 00:40:34,080 --> 00:40:37,799 Speaker 1: say I made the right move. Thank you so much, 671 00:40:37,880 --> 00:40:40,000 Speaker 1: Debor for coming and sharing your thoughts with us. We 672 00:40:40,120 --> 00:40:43,279 Speaker 1: really look forward to seeing you know what is next 673 00:40:43,360 --> 00:40:45,320 Speaker 1: for you and I'll keep my eye on leading women 674 00:40:45,320 --> 00:40:48,320 Speaker 1: to great. Great. What I hope leading women to fine 675 00:40:48,520 --> 00:40:52,239 Speaker 1: is a way to give women who are moving up 676 00:40:52,360 --> 00:40:55,600 Speaker 1: the ladder in the business world a way to support 677 00:40:55,640 --> 00:41:00,560 Speaker 1: each other. Um, and really focus on support Ardine and 678 00:41:00,680 --> 00:41:03,800 Speaker 1: what needs we have. So I'm excited about it. So 679 00:41:03,960 --> 00:41:06,600 Speaker 1: like a really worthy, worthy project. Well, thank you for 680 00:41:06,640 --> 00:41:11,760 Speaker 1: having me today. Thanks for your time dab thanks for listening. 681 00:41:12,040 --> 00:41:14,520 Speaker 1: Be sure to tune in next week for another episode 682 00:41:14,520 --> 00:41:19,480 Speaker 1: of Strictly Business m