WEBVTT - EYL #64 Mastermind feat. Ryan Leslie

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<v Speaker 2>All right, Gods, welcome back and your leisure podcast Special

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<v Speaker 2>special Edition. But before we get started, we got some news. Philadelphia.

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<v Speaker 2>We headed to your city. You know that we're on

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<v Speaker 2>to it right now, So Philly, we're taking over the city.

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<v Speaker 2>March fourteenth. March fifteenth to day stravaganza. We got we

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<v Speaker 2>got a live podcast on the fourteenth and the workshop

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<v Speaker 2>on the fifteenth, live podcast from our brother Wallow to

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<v Speaker 2>sixty seventh, Big Business Special surprise guest, open bar catered.

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<v Speaker 2>And then on the workshop we got Aisha Sheldon, Alex

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<v Speaker 2>good In andgy Vending Biz a Tea Blair Man. It's

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<v Speaker 2>going to be crazy. It's gonna be a crazy situation.

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<v Speaker 2>So all information is on on our website on your

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<v Speaker 2>Legion dot com on the events tab and get your tickets.

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<v Speaker 2>Can't wait to see you. So all right, we're gonna

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<v Speaker 2>jump right into it. You know, we try to take

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<v Speaker 2>requests from our listeners as much as we possibly can.

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<v Speaker 2>We try to facilitate it, so you know, we get

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<v Speaker 2>a lot of different requests with different people when we

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<v Speaker 2>try to try to make it happen. And one of

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<v Speaker 2>the one of the top request that we've been getting

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<v Speaker 2>especially recently is a legend in the music game and

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<v Speaker 2>also in the tech game as well, Ryan Leslie, And

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<v Speaker 2>so people hit us up and they're like, yo, you

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<v Speaker 2>should get him on the podcast. And actually it's ironic

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<v Speaker 2>because behind the scenes I was working for like months

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<v Speaker 2>to try.

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<v Speaker 3>To make it happen.

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<v Speaker 4>September. We got the Yo, he might come on. I'm like,

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<v Speaker 4>let's do it here now.

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<v Speaker 2>But you know we did it. So yes, Ryan Leslie

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<v Speaker 2>needs no introduction by giving one. As I said, a

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<v Speaker 2>Legend of the Game producer singer rapper worked with some

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<v Speaker 2>of the biggest names in history, Kanye West, Diddy, Beyonce,

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<v Speaker 2>Fabulous Banks, the list go crazy. But now he's doing

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<v Speaker 2>his thing in check. Obviously he's a smart guy. If

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<v Speaker 2>you know his backstory went to Harvard. Yeah, it also

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<v Speaker 2>got a perfect score on the s A T.

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<v Speaker 5>I saw these things.

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<v Speaker 2>So yeah, So without further doing, Ryan Leslie, first and foremost,

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<v Speaker 2>thank you for joining us.

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<v Speaker 6>Appreciate you coming. Man.

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<v Speaker 7>Yeah, so I hear y'all going to Philly. I didn't

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<v Speaker 7>get the invite, you.

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<v Speaker 3>Know what I'm saying, all right, right now, you know what.

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<v Speaker 4>Happens Like they're like, yo, I'm coming to Philly. You

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<v Speaker 4>just kind of gave it away.

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<v Speaker 3>We'll talk a little bit about the workshop.

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<v Speaker 2>So, so the workshop is so you know, like a

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<v Speaker 2>lot of people through like financial seminars. Yeah, well, our

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<v Speaker 2>thing is different because we bring different people on. So

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<v Speaker 2>it's really like kind of like a concert That's how

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<v Speaker 2>we like to frame it because like each city that

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<v Speaker 2>we build so many strong relationships with the podcast that

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<v Speaker 2>each city that we go to we have like people

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<v Speaker 2>in the city, and we try to switch it up

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<v Speaker 2>so like we might do trucking one city, we might

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<v Speaker 2>through real estate, we might do wholesaling, we might do stocks.

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<v Speaker 2>So presenters come on and they present for about forty

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<v Speaker 2>five minutes. It's interactive. People ask them questions and yeah,

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<v Speaker 2>it's about two and a half hours three hours afterwards

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<v Speaker 2>to stay ask questions. So it's and it's it's an

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<v Speaker 2>intimate setting. So yes, it's something that.

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<v Speaker 4>We try to compare like when we talk about music.

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<v Speaker 4>We try to compare it like what cal It does

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<v Speaker 4>when he goes onto it.

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<v Speaker 6>Every time we go to.

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<v Speaker 4>A city, So every time we go to a city,

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<v Speaker 4>whether we're in Houston, we're gonna bring somebody from Houston

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<v Speaker 4>to come speak, and we when go to Atlanta, we

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<v Speaker 4>bring the people from Atlanta. And now we're in Philly,

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<v Speaker 4>were bringing the Philly people out.

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<v Speaker 3>So okay, so maybe I need to do the New York.

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<v Speaker 2>Yeah, it's gonna be crazy tell you about that. You're

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<v Speaker 2>going to tell you about that, So ill So we're

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<v Speaker 2>going to talk about a few different things, but I

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<v Speaker 2>would like to start with the music, because that's where

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<v Speaker 2>you originally started as far as you know, your career.

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<v Speaker 2>So we talked about music a lot, but we never

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<v Speaker 2>covered it from a producer standpoint. I just realized that

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<v Speaker 2>today when I was prepping for this.

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<v Speaker 4>Yeah, we had Derek talk about from the executive standpoint,

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<v Speaker 4>we had Mickey Fast from.

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<v Speaker 5>The Dope freestyle.

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<v Speaker 4>We never really had somebody break it down from the

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<v Speaker 4>person who's actually making it, curating that music.

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<v Speaker 2>Yeah, So, as far as you get in the game,

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<v Speaker 2>how did how did your career path takes as a

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<v Speaker 2>producer first, and even figuring out as far as like

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<v Speaker 2>points on an album and negotiating royalties and things of

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<v Speaker 2>that nature.

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<v Speaker 7>Yeah, I mean I think now more than ever it's

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<v Speaker 7>important to know your math on that. I think really

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<v Speaker 7>when I was getting started the going, I think actually

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<v Speaker 7>in a lot of ways, when people start getting into music,

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<v Speaker 7>they just say, look, I just want to have the

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<v Speaker 7>biggest hits possible. And you know, it's inevitable if I

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<v Speaker 7>have a really big hit that I'm gonna get paid.

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<v Speaker 3>You know.

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<v Speaker 7>And there's a lot of there are a great number

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<v Speaker 7>of revenue streams, and there are a great number of

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<v Speaker 7>revenue streams that are potentially overlooked. And so you know,

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<v Speaker 7>for me coming up in a game, I was very

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<v Speaker 7>fortunate to have really great mentors and folks that were

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<v Speaker 7>working with me had signed me management all of that,

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<v Speaker 7>and so they really helped me to sit down and

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<v Speaker 7>understand not only just my paperwork and my contract, but

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<v Speaker 7>what all the actual revenue streams are. So with music,

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<v Speaker 7>I mean, first of all, I would say, look, information

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<v Speaker 7>is so readily available online. It's just about knowing what

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<v Speaker 7>to search and then also knowing what's reliable and so listen,

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<v Speaker 7>you know, for me even still today, there's your performance

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<v Speaker 7>rights organizations, which is like your askcap you're being mine,

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<v Speaker 7>and then you have your actual publishing, so whoever's actually

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<v Speaker 7>administering your publishing. So I know there's a ton of

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<v Speaker 7>folks that are putting music up on Spotify and you know,

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<v Speaker 7>distributing their music through an aggregator like a CD, baby,

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<v Speaker 7>Distro kid whatever it is. Yeah, and they completely overlook

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<v Speaker 7>the actual other side of the publishing, and so you

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<v Speaker 7>still need an administrator on that publishing side. And that's

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<v Speaker 7>and so you know, I just had a great meeting

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<v Speaker 7>with Downtown Music Holdings and they've got probably one of

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<v Speaker 7>the leading from a technology standpoint platforms for that publishing administration.

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<v Speaker 3>It's called song Trust. And so you know, I.

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<v Speaker 7>Think nowadays everything is basically self service, and software really

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<v Speaker 7>has been that equalizer, I would say.

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<v Speaker 3>And for me, I just like.

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<v Speaker 7>To be in control of my revenue stream. So I

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<v Speaker 7>like to be able to look at be able to

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<v Speaker 7>just log into my accounts and see them all, even

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<v Speaker 7>if that means that you know, they may be delayed.

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<v Speaker 7>I just want to be one percent on top of them.

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<v Speaker 7>So I mean, I'm not sure if I'm even answering

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<v Speaker 7>your question per se. When I first got started, I

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<v Speaker 7>would just say, look, I was very much concerned with

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<v Speaker 7>an advance, and I think a lot of folks when

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<v Speaker 7>they first get started, you've been living in the basement,

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<v Speaker 7>You've been you know, living out the trap wherever you

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<v Speaker 7>live in. You want that advance because that advance is

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<v Speaker 7>that first way that you're going to pay for all

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<v Speaker 7>those years of starvation, if you will.

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<v Speaker 4>So the advance is the money that the record labels

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<v Speaker 4>given to you, saying like here's the money that you

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<v Speaker 4>get to do the project.

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<v Speaker 7>Yeah, and I mean it's actually an advance against your royalties, right,

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<v Speaker 7>So on the artist's side depends on the type of

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<v Speaker 7>deal you make. And I mean, listen, business is really

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<v Speaker 7>just business, and whatever you sign is whatever you sign.

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<v Speaker 7>I know, there's definitely always been a lot to talk about, like, hey,

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<v Speaker 7>you know, people are you know they got they got

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<v Speaker 7>into slave deals, and you know, you hear these kinds

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<v Speaker 7>of these kinds of overtones all the time. At the

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<v Speaker 7>end of the day, I think, you know, as long

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<v Speaker 7>as you've got good legal counsel and you're sitting down

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<v Speaker 7>and you're looking at your contracts, you're definitely the final

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<v Speaker 7>arbiter of what deal you get into. And so it's

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<v Speaker 7>important for you just to just know and be informed.

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<v Speaker 7>So for me, my Bible level primer for the music industry,

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<v Speaker 7>and this is an age old primer. It's a Donald

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<v Speaker 7>Passman book all you need to know about the music business.

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<v Speaker 7>It's updated all the time, and you know, I always

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<v Speaker 7>recommend Look, somebody really wants to know, they could start there.

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<v Speaker 7>And it's updated and it was written by an attorney

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<v Speaker 7>who definitely just understands just the nuances of the business.

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<v Speaker 7>And then you know, no matter what's actually written in

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<v Speaker 7>the books. It's different when you're actually sitting across a

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<v Speaker 7>negotiation table and you're going to negotiate whatever deal is

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<v Speaker 7>best for you at that time. And so, you know,

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<v Speaker 7>I find that there are a lot of folks that

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<v Speaker 7>when they're sitting there at that negotiation table and they've

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<v Speaker 7>never seen five thousand and ten thousan twenty thousand, one

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<v Speaker 7>hundred thousand at one time in their bank account, much

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<v Speaker 7>less five hundred thousand or a million dollars, and those situations,

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<v Speaker 7>they say, oh, yeah, definitely sign me up for that,

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<v Speaker 7>without actually looking at what the actual what the contractual

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<v Speaker 7>obligations are that are associated with signing those deals. The

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<v Speaker 7>end of the day, though, you know, life just goes on.

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<v Speaker 7>And I was just having a conversation today. Life is

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<v Speaker 7>really like water. It's fluid, and basically the time that

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<v Speaker 7>you have takes on the shape of whatever container that

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<v Speaker 7>you that you put around your life. And so if

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<v Speaker 7>you put a container around your life where you get

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<v Speaker 7>that upfront advance and it's a big upfront advance and

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<v Speaker 7>you're able to do in a smart way what you

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<v Speaker 7>should do with that, and you're keeping track of your accounting,

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<v Speaker 7>and when that advance is recouped, et cetera, then that

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<v Speaker 7>may be the right pathway for you as opposed to

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<v Speaker 7>delay the gratification and waiting eighteen months to actually let

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<v Speaker 7>the publishing or the royalties trickle in.

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<v Speaker 2>So let me ask you this because a lot of times,

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<v Speaker 2>especially with producers, there's been a lot of record label

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<v Speaker 2>won't name any recor labels, but there's a lot of

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<v Speaker 2>record labels where producers say that they don't get paid. Right,

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<v Speaker 2>It's like a it happens all the time. So why

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<v Speaker 2>is it such an epidemic with producers, specifically producers making

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<v Speaker 2>beats and getting delayed on their payments or not getting

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<v Speaker 2>paid because you hear about that all the time, and

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<v Speaker 2>even like big name producers and they go on social

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<v Speaker 2>media and they make a big deal about it.

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<v Speaker 4>So it's like, yo, I have a relationship with you,

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<v Speaker 4>and you'll give me all the back end and it

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<v Speaker 4>never happens.

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<v Speaker 5>That happens all the time.

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<v Speaker 7>Yeah, I mean listen, Like I said, all of all

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<v Speaker 7>of those situations are directly correlated to.

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<v Speaker 3>What you negotiate up front.

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<v Speaker 7>And I would I would just say that in many cases,

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<v Speaker 7>one of the most uncomfortable conversations to have, and unless

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<v Speaker 7>you have an advocate or you have the wherewithal to

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<v Speaker 7>have that conversation right there in the session, that uncomfortable

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<v Speaker 7>conversation is Hey, what part of this record do I own?

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<v Speaker 3>When do we get paid?

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<v Speaker 7>How is it all going to be broken down? And

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<v Speaker 7>where's the paperwork for it? It almost seems that antithetical

0:11:31.760 --> 0:11:36.080
<v Speaker 7>to the creative process, right, because the creative process you

0:11:36.120 --> 0:11:38.240
<v Speaker 7>want to be open. You want to be open up ideas.

0:11:38.240 --> 0:11:40.800
<v Speaker 7>People want to be sharing back and forth, and the

0:11:40.920 --> 0:11:44.880
<v Speaker 7>last element of that process is to be sitting back

0:11:44.920 --> 0:11:49.280
<v Speaker 7>and saying, Okay, what percentage of the song line it's

0:11:49.679 --> 0:11:52.760
<v Speaker 7>but it's a I just believe you. You get what

0:11:52.840 --> 0:11:56.440
<v Speaker 7>you negotiate, and you may not even get what you deserve,

0:11:56.480 --> 0:11:59.200
<v Speaker 7>you get what you negotiate, right, And so for me,

0:11:59.320 --> 0:12:02.440
<v Speaker 7>I think that and you know, we just have to

0:12:02.440 --> 0:12:08.320
<v Speaker 7>get more comfortable with the discomfort, and that just needs

0:12:08.360 --> 0:12:12.480
<v Speaker 7>to be a requisite of doing business. And once you're

0:12:12.520 --> 0:12:16.400
<v Speaker 7>at that level and you understand, and folks that work

0:12:16.440 --> 0:12:19.280
<v Speaker 7>with you understand that a requisite of doing businesses to

0:12:19.320 --> 0:12:24.880
<v Speaker 7>just have that upfront, transparent conversation. Then once both sides agreed,

0:12:24.960 --> 0:12:28.120
<v Speaker 7>then you allowed to run down on people for the

0:12:28.200 --> 0:12:33.640
<v Speaker 7>money that's owed, because there is no confusion in terms

0:12:33.720 --> 0:12:36.600
<v Speaker 7>of having some sort of like, you know, fugazy conversation

0:12:36.679 --> 0:12:39.880
<v Speaker 7>as opposed to having whatever you need to have in writing.

0:12:39.600 --> 0:12:41.720
<v Speaker 3>And so you get what you negotiate.

0:12:41.800 --> 0:12:43.640
<v Speaker 4>Yeah, so I'm imagine you know when you walk into

0:12:43.640 --> 0:12:46.200
<v Speaker 4>these tables, obviously you come from a highly educated background.

0:12:46.440 --> 0:12:48.439
<v Speaker 4>I think you said your dad wanted you to study law.

0:12:48.520 --> 0:12:53.000
<v Speaker 7>Is that true, law, medicine, you know whatever. It was

0:12:53.040 --> 0:12:55.080
<v Speaker 7>a guaranteed pathway that somebody was.

0:12:55.040 --> 0:12:55.440
<v Speaker 3>Going to get.

0:12:56.200 --> 0:12:58.040
<v Speaker 4>Did you feel when you sit at these tables, obviously

0:12:58.160 --> 0:13:01.080
<v Speaker 4>you have a distinct advance and knowing that you know what,

0:13:01.120 --> 0:13:02.520
<v Speaker 4>they're not talking to somebody who's.

0:13:02.559 --> 0:13:03.480
<v Speaker 6>Educated in this game.

0:13:03.679 --> 0:13:09.800
<v Speaker 7>Listen, I would say that Baby and Slim sitting at

0:13:09.800 --> 0:13:13.400
<v Speaker 7>these tables, they also had an advantage because they were

0:13:13.480 --> 0:13:18.640
<v Speaker 7>moving one hundred thousand mixtapes a week. So the education is,

0:13:20.280 --> 0:13:25.000
<v Speaker 7>the education comes in whatever format that you achieve or

0:13:26.040 --> 0:13:29.520
<v Speaker 7>accumulate the education, right, So it's really up to you

0:13:29.600 --> 0:13:31.439
<v Speaker 7>to educate yourself.

0:13:31.480 --> 0:13:32.080
<v Speaker 3>You know you don't.

0:13:32.480 --> 0:13:35.520
<v Speaker 7>I mean, I didn't go to Harvard for music business.

0:13:35.880 --> 0:13:39.240
<v Speaker 7>I read it myself, and so I think probably some

0:13:39.280 --> 0:13:44.120
<v Speaker 7>of the most astute business people in the music business.

0:13:44.160 --> 0:13:48.760
<v Speaker 7>They learned from being observant, they learned from having great relationships,

0:13:48.800 --> 0:13:52.400
<v Speaker 7>they learned from deciding that they wanted to be mentored

0:13:52.440 --> 0:13:56.240
<v Speaker 7>by the best attorneys, the best managers, and they you know,

0:13:56.320 --> 0:13:59.080
<v Speaker 7>they had the transparency into the deals. And so I

0:13:59.120 --> 0:14:02.800
<v Speaker 7>think that you know, nowadays, like I said, with with

0:14:02.840 --> 0:14:07.959
<v Speaker 7>the with the amount of information that's readily accessible, there's

0:14:08.040 --> 0:14:12.120
<v Speaker 7>really no excuse for someone to enter into a deal

0:14:13.160 --> 0:14:17.880
<v Speaker 7>blindly unless they intentionally just want to be ignorant about

0:14:17.880 --> 0:14:20.200
<v Speaker 7>the deal. And so I think that you know, we

0:14:20.280 --> 0:14:23.520
<v Speaker 7>live in an age of media where you could find anybody,

0:14:23.760 --> 0:14:27.880
<v Speaker 7>You can connect with anyone. They may or may not respond,

0:14:27.920 --> 0:14:30.280
<v Speaker 7>but you can at least reach out. You can ask

0:14:30.280 --> 0:14:33.880
<v Speaker 7>for an introduction, you can ask for a referral, you

0:14:33.920 --> 0:14:36.760
<v Speaker 7>can ask for a recommendation, and you can go get

0:14:36.760 --> 0:14:39.400
<v Speaker 7>the knowledge. And so you want to be great, just

0:14:39.680 --> 0:14:43.480
<v Speaker 7>be around the greatest UH and UH and absorb as

0:14:43.560 --> 0:14:46.680
<v Speaker 7>much knowledge as possible. And before you sit down at

0:14:46.720 --> 0:14:48.880
<v Speaker 7>the table, make sure that you you've done your homework

0:14:48.920 --> 0:14:52.440
<v Speaker 7>and your research so that even in the absence of

0:14:52.560 --> 0:14:54.960
<v Speaker 7>knowing what you need to discuss, you can ask the

0:14:55.040 --> 0:14:58.000
<v Speaker 7>right questions so that people understand that you you know,

0:14:58.040 --> 0:14:59.960
<v Speaker 7>you know slotch when you come to the new case,

0:15:00.160 --> 0:15:02.120
<v Speaker 7>when you come to the negotiation table.

0:15:02.480 --> 0:15:06.520
<v Speaker 5>So what is the you said, the royalty administrative.

0:15:05.880 --> 0:15:08.480
<v Speaker 3>Company song Trust, song Trust.

0:15:08.560 --> 0:15:10.240
<v Speaker 5>Can you explain that I've never heard that before.

0:15:10.520 --> 0:15:10.880
<v Speaker 3>Yeah.

0:15:10.920 --> 0:15:15.800
<v Speaker 7>So basically, you know, you're getting whatever the streaming services

0:15:15.800 --> 0:15:16.440
<v Speaker 7>are paying you.

0:15:16.800 --> 0:15:18.400
<v Speaker 3>And at the same time, you're.

0:15:18.280 --> 0:15:22.080
<v Speaker 7>Also entitled to a royalty as a publisher of the

0:15:22.160 --> 0:15:25.400
<v Speaker 7>music and a writer of the music, and so those

0:15:25.440 --> 0:15:29.840
<v Speaker 7>publishing and writing royalties have to be collected and administrated

0:15:30.720 --> 0:15:34.360
<v Speaker 7>by For me, the beauty of song Trust is that

0:15:34.680 --> 0:15:39.200
<v Speaker 7>those royalties are actually collected and administrated on your behalf

0:15:39.280 --> 0:15:41.680
<v Speaker 7>in all of the countries and territories around the world.

0:15:41.680 --> 0:15:43.880
<v Speaker 3>So that includes like, okay.

0:15:43.800 --> 0:15:46.480
<v Speaker 7>You know what happens you know you yeah, you get

0:15:46.480 --> 0:15:49.280
<v Speaker 7>paid for your Spotify streams. What happens when your record

0:15:49.400 --> 0:15:52.160
<v Speaker 7>makes it onto the radio in some obscure country, or

0:15:52.200 --> 0:15:56.000
<v Speaker 7>what happens when your record is actually being used in

0:15:56.000 --> 0:15:58.600
<v Speaker 7>a video game, What happens when your record is actually

0:15:58.640 --> 0:16:01.360
<v Speaker 7>being played in the night clubs in you know, some

0:16:01.400 --> 0:16:05.160
<v Speaker 7>overseas country. All of that is actually being tracked, and

0:16:05.200 --> 0:16:10.240
<v Speaker 7>there's a there are a massive number of artists who

0:16:10.280 --> 0:16:13.680
<v Speaker 7>completely overlook that as a revenue stream. And so I

0:16:13.720 --> 0:16:17.720
<v Speaker 7>think one of the greatest takeaways from my meeting recently,

0:16:17.760 --> 0:16:21.400
<v Speaker 7>like I said with with Downtown Music Holdings, was that

0:16:21.680 --> 0:16:24.640
<v Speaker 7>you know, there are a number of creators who once

0:16:24.680 --> 0:16:27.680
<v Speaker 7>they put their music through distroy Kid or tune Corps,

0:16:28.040 --> 0:16:31.280
<v Speaker 7>they they get those checks and they think that's it,

0:16:31.640 --> 0:16:36.840
<v Speaker 7>when really there's an entire other world of publishing royalties

0:16:36.920 --> 0:16:38.920
<v Speaker 7>that can be connected. You just need to hire an

0:16:38.960 --> 0:16:40.840
<v Speaker 7>agency to do it. You give them a commission for

0:16:40.880 --> 0:16:43.720
<v Speaker 7>doing it, and that becomes an additional income stream for you.

0:16:43.800 --> 0:16:45.920
<v Speaker 4>So when you're talking about I kind of think like

0:16:45.960 --> 0:16:49.080
<v Speaker 4>when streaming, I can get how they attract the data

0:16:49.760 --> 0:16:51.560
<v Speaker 4>when it's played on the radio, honestly, on how to

0:16:51.600 --> 0:16:54.320
<v Speaker 4>contract the data? How does that happen in a nightclub

0:16:54.360 --> 0:16:54.880
<v Speaker 4>like I'm not.

0:16:55.120 --> 0:16:58.440
<v Speaker 7>You just turned like really for me every time I

0:16:58.520 --> 0:17:02.360
<v Speaker 7>every time I perform over sees there they they are

0:17:02.440 --> 0:17:04.680
<v Speaker 7>keeping track of the set list. So I even get

0:17:04.720 --> 0:17:06.240
<v Speaker 7>paid to perform my own music.

0:17:06.400 --> 0:17:08.040
<v Speaker 4>So like a DJ has to give the set list

0:17:08.080 --> 0:17:09.360
<v Speaker 4>to the venue.

0:17:09.080 --> 0:17:11.520
<v Speaker 7>They give the set lists and and uh, you know

0:17:11.600 --> 0:17:14.119
<v Speaker 7>in Europe, I think it's called GEEMA g E M

0:17:14.160 --> 0:17:17.399
<v Speaker 7>A and yeah, they they track it the best that

0:17:17.440 --> 0:17:20.159
<v Speaker 7>they can. You know, the bottom line is it's just

0:17:20.160 --> 0:17:23.720
<v Speaker 7>an additional revenue stream, and I think with the advancements

0:17:23.720 --> 0:17:29.160
<v Speaker 7>in technology that may or inevitably that will improve.

0:17:29.240 --> 0:17:30.399
<v Speaker 3>It's just going to get better.

0:17:30.640 --> 0:17:32.760
<v Speaker 4>So you can literally get booked for a nightclub, get

0:17:32.760 --> 0:17:34.879
<v Speaker 4>paid to go to the nightclub, and then if the

0:17:34.960 --> 0:17:37.080
<v Speaker 4>DJ starts, oh, Ryan Lesley's in the house and starts

0:17:37.080 --> 0:17:38.439
<v Speaker 4>playing your record, you getting pay from that too.

0:17:38.520 --> 0:17:42.639
<v Speaker 7>Absolutely, Now obviously it's pennies on the dollar. Once you

0:17:42.720 --> 0:17:46.119
<v Speaker 7>do that, Once you do that at scale, it starts

0:17:46.160 --> 0:17:49.520
<v Speaker 7>to begin to become material and significant.

0:17:50.240 --> 0:17:53.520
<v Speaker 2>So as far as the new age that we're in with,

0:17:54.040 --> 0:17:55.680
<v Speaker 2>because we're gonna talk about that the next segment with

0:17:55.720 --> 0:18:00.000
<v Speaker 2>the director consuming all of that. But for new new musicians, artists,

0:18:00.320 --> 0:18:03.199
<v Speaker 2>producers specifically where they're not going to traditional route of

0:18:03.200 --> 0:18:05.800
<v Speaker 2>going to a record label, because now I've seen it

0:18:05.840 --> 0:18:08.600
<v Speaker 2>from both sides where a lot of producers are mad

0:18:08.680 --> 0:18:11.840
<v Speaker 2>at producers that's like selling beats for one hundred dollars like,

0:18:12.640 --> 0:18:15.879
<v Speaker 2>but they're getting their music out and then you know

0:18:15.920 --> 0:18:19.000
<v Speaker 2>it's it's easier route. So what is what's your take

0:18:19.040 --> 0:18:23.000
<v Speaker 2>on that for for producers specifically that might be I

0:18:23.040 --> 0:18:25.240
<v Speaker 2>guess maybe devaluing there.

0:18:25.400 --> 0:18:27.680
<v Speaker 4>We sort of happened with the Old Town Road, right,

0:18:27.720 --> 0:18:29.280
<v Speaker 4>like the dude sold the beat and he gave it

0:18:29.320 --> 0:18:30.639
<v Speaker 4>to him for like two thousand dollars.

0:18:30.680 --> 0:18:33.600
<v Speaker 2>Or even what's the kid Bobby's Murder? Right, that was

0:18:33.680 --> 0:18:34.440
<v Speaker 2>Lloyd Banks beat?

0:18:34.680 --> 0:18:37.600
<v Speaker 5>Right? Originally? Who is that Chili beat beats?

0:18:37.680 --> 0:18:37.760
<v Speaker 7>Right?

0:18:37.960 --> 0:18:40.159
<v Speaker 4>Same thing with that record one thousand dollars something like

0:18:40.160 --> 0:18:42.640
<v Speaker 4>that biggest record of the year, right, it was ten

0:18:42.760 --> 0:18:44.080
<v Speaker 4>twelve million times platinum.

0:18:44.280 --> 0:18:48.960
<v Speaker 7>Trust me those producers as long as they retain their

0:18:49.000 --> 0:18:52.920
<v Speaker 7>copyright ownership of those beats. And you know, I also

0:18:53.040 --> 0:18:56.960
<v Speaker 7>know a over at Beat Stars, those beats are actually

0:18:57.000 --> 0:19:00.640
<v Speaker 7>being licensed and at least to my knowledge and licensed.

0:19:00.640 --> 0:19:03.800
<v Speaker 7>The Yeah, you give the license for some low barrier

0:19:03.840 --> 0:19:06.520
<v Speaker 7>to entry costs so that you know, some artists that

0:19:06.600 --> 0:19:09.040
<v Speaker 7>doesn't have a lot of money, but it's very creative

0:19:09.119 --> 0:19:13.080
<v Speaker 7>and could create the next Panda, the next Old Town Road,

0:19:13.119 --> 0:19:19.800
<v Speaker 7>the next you know, Bobby Schmurder smash. You license those piece,

0:19:19.840 --> 0:19:22.680
<v Speaker 7>you retain the ownership though of the copyright, and that's

0:19:23.160 --> 0:19:26.600
<v Speaker 7>that's where that song trust relationship comes into play, because

0:19:27.160 --> 0:19:31.399
<v Speaker 7>you're definitely going to get paid based on your ownership

0:19:31.400 --> 0:19:34.760
<v Speaker 7>of that intellectual property I mean. And so that's why,

0:19:34.880 --> 0:19:36.800
<v Speaker 7>like I said, you just got to be astute about it.

0:19:36.840 --> 0:19:40.880
<v Speaker 7>And for for anyone that has you know, that has

0:19:41.000 --> 0:19:43.520
<v Speaker 7>time to be Hayden on how someone else is getting

0:19:43.560 --> 0:19:47.240
<v Speaker 7>to their bag, I always recommend, like, look, that means

0:19:47.240 --> 0:19:48.840
<v Speaker 7>you got too much time on your hand. You should

0:19:48.840 --> 0:19:51.080
<v Speaker 7>really just find another stream of income that you could

0:19:51.080 --> 0:19:55.720
<v Speaker 7>go chase, because you know, everyone needs to make money

0:19:55.800 --> 0:19:59.639
<v Speaker 7>the way they feel is best for them. And the

0:19:59.680 --> 0:20:05.000
<v Speaker 7>impact act overall that that creates in the industry is

0:20:05.000 --> 0:20:08.400
<v Speaker 7>it's just creating more and more opportunity for folks that

0:20:09.160 --> 0:20:11.600
<v Speaker 7>want to make a living doing what they love.

0:20:12.520 --> 0:20:14.280
<v Speaker 3>They have the right and they.

0:20:14.160 --> 0:20:19.080
<v Speaker 7>Have the latitude to price that intellectual property however they

0:20:19.160 --> 0:20:22.800
<v Speaker 7>want from a licensing perspective. And you know, when I

0:20:22.840 --> 0:20:24.960
<v Speaker 7>was in when I was in undergrad at Harvard, I

0:20:25.000 --> 0:20:28.280
<v Speaker 7>had a business school professor and I used to say, oh, man,

0:20:28.320 --> 0:20:29.879
<v Speaker 7>you know I don't want any you don't want to

0:20:29.920 --> 0:20:32.159
<v Speaker 7>hold onto all my music? He said, look, Ryan, just

0:20:32.200 --> 0:20:34.359
<v Speaker 7>hold on to your copyrights because the best thing that

0:20:34.359 --> 0:20:36.280
<v Speaker 7>can ever happen to you is one of those songs.

0:20:36.400 --> 0:20:39.760
<v Speaker 7>Just go whether someone paid you up front for it

0:20:39.840 --> 0:20:42.480
<v Speaker 7>or not. As long as you own the copyright, you're

0:20:42.520 --> 0:20:45.600
<v Speaker 7>getting paid, and you're gonna get paid handsomely as long

0:20:45.640 --> 0:20:47.879
<v Speaker 7>as as you've done what you're supposed to do in

0:20:47.960 --> 0:20:50.080
<v Speaker 7>terms of owning that copyright.

0:20:51.160 --> 0:20:52.919
<v Speaker 5>Well, that was a lot with the music.

0:20:53.000 --> 0:20:54.840
<v Speaker 2>So now the next segment, we're gonna go into what

0:20:54.880 --> 0:20:56.600
<v Speaker 2>you got going on now with the phone, and we're

0:20:56.640 --> 0:20:58.840
<v Speaker 2>gonna talk about some other stuff. All right, So now

0:20:58.840 --> 0:21:01.280
<v Speaker 2>we're gonna go into the deep on the tech side.

0:21:01.359 --> 0:21:03.760
<v Speaker 2>And this is something that we talked about a few

0:21:03.760 --> 0:21:08.199
<v Speaker 2>different times. So Derek ferguson Former Bad Boys see oh

0:21:08.280 --> 0:21:11.760
<v Speaker 2>oh all right, yep, CFO. CFO shout out to Derek.

0:21:11.920 --> 0:21:14.119
<v Speaker 2>Good guests, and he was the first one to actually

0:21:14.119 --> 0:21:16.720
<v Speaker 2>bring this up. And then our got Jabari from R

0:21:16.800 --> 0:21:18.959
<v Speaker 2>and B only talked about the data, and we had

0:21:19.040 --> 0:21:22.400
<v Speaker 2>Danish Chanelle and Prince Donelle and they both spoke about

0:21:22.400 --> 0:21:24.240
<v Speaker 2>the same thing. So it's been a kind of recurrent

0:21:24.280 --> 0:21:25.439
<v Speaker 2>theme on Ernalisia.

0:21:25.960 --> 0:21:26.640
<v Speaker 5>But but.

0:21:28.160 --> 0:21:32.200
<v Speaker 2>You have an actual platform in place. And so twenty

0:21:32.240 --> 0:21:34.679
<v Speaker 2>thirteen I was watching a breakfast club interview. So twenty thirteen,

0:21:34.720 --> 0:21:38.720
<v Speaker 2>you said you took your music off of streaming services.

0:21:38.400 --> 0:21:40.440
<v Speaker 5>Right right, why'd you do that?

0:21:41.080 --> 0:21:44.399
<v Speaker 7>Well, I needed to create an incentive for people to

0:21:44.960 --> 0:21:47.840
<v Speaker 7>really want to connect with me directly. So I mean,

0:21:47.880 --> 0:21:50.280
<v Speaker 7>now you can go listen to my records on streaming services.

0:21:50.320 --> 0:21:55.760
<v Speaker 7>At that time, though, I felt that that the the

0:21:55.760 --> 0:22:02.720
<v Speaker 7>most important I always say, most important factor or most

0:22:02.800 --> 0:22:06.919
<v Speaker 7>important attractor or incentive for someone to connect with me

0:22:07.000 --> 0:22:12.560
<v Speaker 7>directly would be through a conversation about music and new music.

0:22:12.720 --> 0:22:16.040
<v Speaker 7>And so in order to build the audience that I

0:22:16.080 --> 0:22:19.640
<v Speaker 7>wanted to build, and in order to attract the audience

0:22:19.680 --> 0:22:22.200
<v Speaker 7>that I wanted to attract, and in order to accumulate

0:22:22.320 --> 0:22:25.399
<v Speaker 7>the kind of data I wanted to accumulate, I needed

0:22:25.440 --> 0:22:29.200
<v Speaker 7>to make sure that that audience was communicating with me directly.

0:22:29.280 --> 0:22:33.520
<v Speaker 7>Because the convenience of iTunes, the convenience of Amazon, the

0:22:33.520 --> 0:22:38.440
<v Speaker 7>convenience of Spotify made it such that they really were

0:22:38.520 --> 0:22:40.200
<v Speaker 7>just like, oh, okay, well you know, I can just

0:22:40.240 --> 0:22:41.800
<v Speaker 7>go listen to Runds music. Why I got to give

0:22:41.840 --> 0:22:43.760
<v Speaker 7>the why I got to give them my cell phone

0:22:43.800 --> 0:22:46.919
<v Speaker 7>number to listen to it, and so to take all

0:22:46.920 --> 0:22:49.520
<v Speaker 7>the music off the streaming services. It gave me a

0:22:49.560 --> 0:22:54.640
<v Speaker 7>way to differentiate between those that were passive interactions with

0:22:54.720 --> 0:22:58.159
<v Speaker 7>me and active interactions with me. And I knew that

0:22:58.200 --> 0:23:04.280
<v Speaker 7>I could convert the active interaction into a relationship of support,

0:23:04.440 --> 0:23:07.400
<v Speaker 7>and that support, you know, came to the tune of

0:23:07.440 --> 0:23:10.080
<v Speaker 7>you know, a two million dollar independent album cycle at

0:23:10.080 --> 0:23:14.280
<v Speaker 7>that time, with no label, no management, no music videos,

0:23:14.320 --> 0:23:18.240
<v Speaker 7>just a short documentary around the project. And so it

0:23:18.320 --> 0:23:20.879
<v Speaker 7>was important to make sure that there was one exclusive

0:23:20.960 --> 0:23:25.520
<v Speaker 7>hub where they could get the product, and that the

0:23:25.720 --> 0:23:28.959
<v Speaker 7>gateway to that hub was for them to just simply

0:23:29.000 --> 0:23:31.919
<v Speaker 7>introduce themselves, so that for the first time, instead of

0:23:31.960 --> 0:23:36.160
<v Speaker 7>having an anonymous following, I could actually have a following

0:23:36.640 --> 0:23:41.120
<v Speaker 7>where every single interaction had a name and email, a

0:23:41.119 --> 0:23:45.000
<v Speaker 7>phone number, a city, a birthday associated with that.

0:23:45.080 --> 0:23:46.760
<v Speaker 4>Yeah, because a lot of times you hear people say

0:23:46.800 --> 0:23:49.280
<v Speaker 4>we have hardcore fans, right, but they just go to

0:23:49.320 --> 0:23:52.640
<v Speaker 4>shows and like maybe there's fifteen thousand people in a city.

0:23:52.560 --> 0:23:53.840
<v Speaker 6>You leave that city, you have no idea.

0:23:53.880 --> 0:23:55.600
<v Speaker 4>You don't know any of them unless they paid for

0:23:55.600 --> 0:23:57.960
<v Speaker 4>a package and they met you backstage or something like that.

0:23:57.960 --> 0:24:01.080
<v Speaker 4>That doesn't happen. Even if you sold records, there was

0:24:01.119 --> 0:24:04.639
<v Speaker 4>no way to track like, hey Tanisa from Pennsylvania, like

0:24:04.720 --> 0:24:06.600
<v Speaker 4>she bought my album when I you know what I'm saying,

0:24:06.920 --> 0:24:09.680
<v Speaker 4>So like your mindset going in it was like, let

0:24:09.720 --> 0:24:11.000
<v Speaker 4>me find the core, core.

0:24:10.840 --> 0:24:13.479
<v Speaker 6>Base, and then and make advantage of that.

0:24:13.560 --> 0:24:17.000
<v Speaker 7>Off of that, Yeah, I mean, that's that's the foundation

0:24:17.080 --> 0:24:20.880
<v Speaker 7>of any great business. That's the foundation of any great audiences.

0:24:21.040 --> 0:24:24.080
<v Speaker 7>Who is your core, your core? Not only are they

0:24:24.119 --> 0:24:26.359
<v Speaker 7>going to be your greatest supporters, they will also be

0:24:26.400 --> 0:24:30.240
<v Speaker 7>your greatest evangelists. And so when you have a relationship

0:24:30.280 --> 0:24:35.280
<v Speaker 7>with both your greatest supporters and greatest evangelists, then that

0:24:35.520 --> 0:24:41.560
<v Speaker 7>therefore creates the kind of the kind of foundation for

0:24:42.040 --> 0:24:46.720
<v Speaker 7>growth and scale that I think every single business, whether

0:24:46.720 --> 0:24:50.520
<v Speaker 7>you're a personal business, whether you're in financial services, whether

0:24:50.520 --> 0:24:53.720
<v Speaker 7>you're selling insurance, whether you're doing business development for a startup,

0:24:54.119 --> 0:24:57.600
<v Speaker 7>when you have that core and that core is pleased

0:24:57.640 --> 0:25:01.920
<v Speaker 7>with your product or service, and that core is also

0:25:02.119 --> 0:25:05.240
<v Speaker 7>evangelizing for you, they're gonna bring you referrals, and then

0:25:05.320 --> 0:25:11.160
<v Speaker 7>you scale that exact flywheel. And anyone that's studied Amazon

0:25:11.400 --> 0:25:15.000
<v Speaker 7>understands sort of that flywheel concept, that flywheel starts to

0:25:15.359 --> 0:25:18.000
<v Speaker 7>starts to start to work, and that's where you get

0:25:18.000 --> 0:25:20.320
<v Speaker 7>the kind of Amazon scale. And I believe that that

0:25:20.440 --> 0:25:23.960
<v Speaker 7>should be applicable to anyone that's starting a business. And

0:25:24.560 --> 0:25:30.760
<v Speaker 7>I would say the ability to manage that is even

0:25:30.960 --> 0:25:35.840
<v Speaker 7>more possible when the scale is small. So when you're

0:25:35.880 --> 0:25:39.800
<v Speaker 7>first starting, you should really just be enjoying the opportunity

0:25:40.520 --> 0:25:43.920
<v Speaker 7>and the luxury, if you will, of having that kind

0:25:43.960 --> 0:25:47.800
<v Speaker 7>of relationship with just your first twenty customers, your first

0:25:48.080 --> 0:25:52.000
<v Speaker 7>two hundred customers, your first five thousand customers.

0:25:51.720 --> 0:25:53.280
<v Speaker 3>At the scale of Jeff Bezos.

0:25:53.440 --> 0:25:56.359
<v Speaker 7>Let's be real, he actually knows what all of us

0:25:56.359 --> 0:26:00.119
<v Speaker 7>are doing on Amazon, and at the same time, he

0:26:00.280 --> 0:26:03.000
<v Speaker 7>only knows that when he's able to log in and

0:26:03.080 --> 0:26:06.399
<v Speaker 7>actually pull up that record. Same same for let's call

0:26:06.480 --> 0:26:11.280
<v Speaker 7>the Delta Airlines. Same for you know, yeah, they can

0:26:11.320 --> 0:26:14.000
<v Speaker 7>definitely see your activity. The reason why I like the

0:26:14.000 --> 0:26:17.919
<v Speaker 7>Delta Airlines example, is because Delta's data about you is

0:26:18.000 --> 0:26:23.440
<v Speaker 7>really I will say, it's very specific to their business

0:26:23.480 --> 0:26:27.840
<v Speaker 7>relationship with you. Right Amazon and Facebook, I will say,

0:26:27.880 --> 0:26:31.639
<v Speaker 7>you know, the reason why they've ended up in Congress

0:26:31.640 --> 0:26:33.840
<v Speaker 7>and ended up with a lot of questions is because,

0:26:34.760 --> 0:26:38.360
<v Speaker 7>you know, are they collecting more data than they.

0:26:38.320 --> 0:26:40.879
<v Speaker 3>Need to have that business relationship with you.

0:26:40.920 --> 0:26:44.640
<v Speaker 7>The reason why I love Delta is that Delta just knows, Okay,

0:26:45.080 --> 0:26:50.199
<v Speaker 7>my relationship, my business relationship with Ryan Leslie is is

0:26:50.680 --> 0:26:53.439
<v Speaker 7>based on him flying whether it's flying on you know,

0:26:53.640 --> 0:26:57.760
<v Speaker 7>Chartered Aircraft, Delta, Private Jets, sky Access or you know

0:26:58.000 --> 0:27:01.719
<v Speaker 7>Diamond Medallion member or million or whatever it is. And

0:27:01.800 --> 0:27:07.640
<v Speaker 7>they keep their data really focused on the business relationship

0:27:07.720 --> 0:27:10.399
<v Speaker 7>with me and how to serve me better. Now in

0:27:10.480 --> 0:27:15.240
<v Speaker 7>the in the in defense of Jeff Bezos or Mark Zuckerberg,

0:27:15.680 --> 0:27:18.639
<v Speaker 7>they also believe that they need to collect more data

0:27:18.680 --> 0:27:22.359
<v Speaker 7>to better serve their audiences. So they need to know, Hey,

0:27:22.640 --> 0:27:24.400
<v Speaker 7>Ryan doesn't like this, so I'm not going to serve

0:27:24.480 --> 0:27:28.440
<v Speaker 7>him ads that look like the same with Google, or yeah, yeah,

0:27:29.000 --> 0:27:31.160
<v Speaker 7>Ryan doesn't like this, so I'm not gonna recommend this

0:27:31.200 --> 0:27:35.280
<v Speaker 7>to him on Amazon. The tricky part is when you

0:27:35.320 --> 0:27:39.240
<v Speaker 7>know is your Echo device listening to you, is your

0:27:39.359 --> 0:27:41.000
<v Speaker 7>you know, Apple device listening.

0:27:44.160 --> 0:27:45.840
<v Speaker 4>There's gotta be a mic and the phone. I'm telling you, like,

0:27:45.840 --> 0:27:48.040
<v Speaker 4>there'll be conversations and they won't even be me talking

0:27:48.040 --> 0:27:49.359
<v Speaker 4>about it. I could be in the room with somebody,

0:27:49.440 --> 0:27:52.240
<v Speaker 4>let's say, talking about getting a new oven, like I'm

0:27:52.280 --> 0:27:54.000
<v Speaker 4>telling you, like, I go to my phone in the

0:27:54.000 --> 0:27:55.119
<v Speaker 4>first will be like a best buy.

0:27:55.400 --> 0:27:58.919
<v Speaker 2>But the thing is like the topic but really not

0:27:58.960 --> 0:28:00.679
<v Speaker 2>off topic. The crazy thing that happened to me when

0:28:00.720 --> 0:28:03.040
<v Speaker 2>I really started to get scared about technology is that

0:28:03.240 --> 0:28:04.520
<v Speaker 2>I was on the phone. I think I might have

0:28:04.520 --> 0:28:06.320
<v Speaker 2>been on the phone with you, Troy, and I was

0:28:06.320 --> 0:28:08.879
<v Speaker 2>talking about something like, let's say, like a vacation in

0:28:09.000 --> 0:28:11.160
<v Speaker 2>Jamaica or something like that, right, but on my phone.

0:28:11.720 --> 0:28:14.879
<v Speaker 2>So after the conversation I'm verbally talking about this, I

0:28:14.920 --> 0:28:16.840
<v Speaker 2>go on my laptop, which is a complete it's not

0:28:16.880 --> 0:28:20.240
<v Speaker 2>an Apple device at all. It's like a Toshiba, and

0:28:20.320 --> 0:28:22.480
<v Speaker 2>I go on Google and it's like a vacation for

0:28:22.600 --> 0:28:24.280
<v Speaker 2>Jamaica thing that pops up. So I'm like, how did

0:28:24.320 --> 0:28:27.439
<v Speaker 2>that transfer from my iPhone to a Tshiba laptop in

0:28:27.560 --> 0:28:28.080
<v Speaker 2>five minutes?

0:28:28.880 --> 0:28:30.560
<v Speaker 5>It's crazy? How did that happen?

0:28:30.920 --> 0:28:31.440
<v Speaker 6>Yeah?

0:28:31.640 --> 0:28:37.160
<v Speaker 7>So I mean listen, the fact that the largest technology

0:28:37.200 --> 0:28:40.200
<v Speaker 7>companies are doing this at scale. And when we talk

0:28:40.200 --> 0:28:46.000
<v Speaker 7>about a scale Facebook, WhatsApp, Instagram managing hundreds of millions

0:28:46.040 --> 0:28:49.720
<v Speaker 7>of people, that for me is just an indicator that

0:28:49.880 --> 0:28:56.080
<v Speaker 7>A the technology exists for relationship management at scale, So

0:28:56.240 --> 0:29:00.520
<v Speaker 7>technology already exists, and B for someone that has any

0:29:00.680 --> 0:29:04.440
<v Speaker 7>level of ingenuity, that technology can be leveraged on a

0:29:04.840 --> 0:29:09.160
<v Speaker 7>personal and business level, no matter the scale of your business.

0:29:09.320 --> 0:29:13.600
<v Speaker 7>So what that means is as long as Google as

0:29:13.640 --> 0:29:16.680
<v Speaker 7>long as WhatsApp, as long as Instagram, as long as

0:29:16.760 --> 0:29:21.720
<v Speaker 7>Dropbox can have six seven hundred million, maybe a billion users,

0:29:22.280 --> 0:29:24.320
<v Speaker 7>and it's all managed. And when you log into your

0:29:24.360 --> 0:29:27.440
<v Speaker 7>Gmail account, it's not mixed in with somebody else's email,

0:29:27.480 --> 0:29:30.320
<v Speaker 7>it's all your. It's all very well organized. When you

0:29:30.400 --> 0:29:33.280
<v Speaker 7>long into your Google Drive, it's all well organized. The

0:29:33.320 --> 0:29:37.040
<v Speaker 7>fact that the technology infrastructure exists, the fact that the

0:29:37.080 --> 0:29:41.680
<v Speaker 7>technology infrastructure is now being productized. So a lot of

0:29:41.720 --> 0:29:45.360
<v Speaker 7>your favorite businesses are running on Amazon Web services. So

0:29:46.080 --> 0:29:51.200
<v Speaker 7>whatever Amazon is using to run their back end, you

0:29:51.280 --> 0:29:54.120
<v Speaker 7>can also just subscribe to that service.

0:29:53.840 --> 0:29:55.160
<v Speaker 3>And run your back end that way.

0:29:55.600 --> 0:30:00.920
<v Speaker 7>So my excitement for this, especially for our unity, is

0:30:01.400 --> 0:30:05.480
<v Speaker 7>as long as you have the ingenuity, like I said,

0:30:05.480 --> 0:30:08.480
<v Speaker 7>and you have the vision, and you have the blueprint,

0:30:08.560 --> 0:30:11.239
<v Speaker 7>because the blueprint has already been laid, here's how you

0:30:11.360 --> 0:30:15.520
<v Speaker 7>actually can manage six hundred million people, then there really

0:30:15.560 --> 0:30:21.000
<v Speaker 7>once again, the only limitation is really you. The only

0:30:21.080 --> 0:30:24.280
<v Speaker 7>limitation is how great of a team can you put together.

0:30:24.360 --> 0:30:27.440
<v Speaker 7>The only limitation is how big is your vision? The

0:30:27.440 --> 0:30:31.400
<v Speaker 7>only limitation is how great are the relationships you could put.

0:30:31.240 --> 0:30:34.120
<v Speaker 3>Around you to believe in your vision. And so you know, we.

0:30:34.040 --> 0:30:37.280
<v Speaker 7>Watched Steve Stout go out to Silicon Valley and raise

0:30:37.360 --> 0:30:40.320
<v Speaker 7>seventy million to make the record company of the future.

0:30:40.400 --> 0:30:43.640
<v Speaker 7>We've watched you know, two kids from Brazil who built

0:30:43.680 --> 0:30:46.520
<v Speaker 7>the PayPal of Brazil come and build a credit card

0:30:46.600 --> 0:30:49.200
<v Speaker 7>company called Brex turn it into a one point one

0:30:49.240 --> 0:30:51.240
<v Speaker 7>billion dollar business in two years.

0:30:51.040 --> 0:30:53.720
<v Speaker 3>Right, And so yeah, you know teenagers, right.

0:30:53.960 --> 0:30:57.160
<v Speaker 7>And so that's what I'm saying is for us as

0:30:57.200 --> 0:31:01.280
<v Speaker 7>a community, it's important to a understand that the knowledge

0:31:01.320 --> 0:31:05.800
<v Speaker 7>exists and the information is just readily available and it's abundant.

0:31:06.040 --> 0:31:10.040
<v Speaker 7>Number two though, is the limitation that you place on

0:31:10.080 --> 0:31:14.120
<v Speaker 7>yourself is going to be directly correlated to the kind

0:31:14.160 --> 0:31:17.880
<v Speaker 7>of impact and change that you actually can make in

0:31:17.920 --> 0:31:21.000
<v Speaker 7>the world. And so I believe that it is time

0:31:21.040 --> 0:31:23.160
<v Speaker 7>for us. You know, people say, hey, you should dream big.

0:31:23.360 --> 0:31:27.720
<v Speaker 7>I'm saying dream bigger. I'm saying that as long as

0:31:27.800 --> 0:31:32.440
<v Speaker 7>Amazon can be what it has become, then whoever is

0:31:32.480 --> 0:31:35.720
<v Speaker 7>coming next, because of the speed of technology, they're going

0:31:35.760 --> 0:31:38.959
<v Speaker 7>to be able to build the Amazon or the Facebook

0:31:39.040 --> 0:31:41.440
<v Speaker 7>or the Google or the Instagram of the future in

0:31:41.520 --> 0:31:43.880
<v Speaker 7>half the time or a quarter of the time. They

0:31:44.000 --> 0:31:46.360
<v Speaker 7>just need to a have a vision that's big enough

0:31:46.600 --> 0:31:51.280
<v Speaker 7>and be very intentional around the relationships that they build

0:31:51.720 --> 0:31:55.480
<v Speaker 7>around the actual vision, and those people have to buy

0:31:55.520 --> 0:31:57.680
<v Speaker 7>into that vision. And that could be, you know, your

0:31:57.760 --> 0:32:00.760
<v Speaker 7>vision for yourself as a music artist, vision for yourself

0:32:00.800 --> 0:32:04.160
<v Speaker 7>as an entrepreneur, your vision for yourself as a software developer,

0:32:04.480 --> 0:32:07.800
<v Speaker 7>as a medical doctor, as an astronaut, whatever your vision is,

0:32:08.000 --> 0:32:10.360
<v Speaker 7>You've got to put great people around you, the best

0:32:10.360 --> 0:32:13.520
<v Speaker 7>people around you, because the best people actually attract one

0:32:13.520 --> 0:32:17.320
<v Speaker 7>another because they're all united in this concept that they

0:32:17.360 --> 0:32:20.360
<v Speaker 7>want to impact the world in the same way that

0:32:20.400 --> 0:32:22.720
<v Speaker 7>you do, which is on the greatest scale.

0:32:23.000 --> 0:32:24.560
<v Speaker 4>I think that's one of the things that you kind

0:32:24.560 --> 0:32:26.480
<v Speaker 4>of preach and I love it. It's like there's a

0:32:26.520 --> 0:32:28.600
<v Speaker 4>bunch of people over here that have the ideas. They

0:32:28.640 --> 0:32:30.240
<v Speaker 4>just need to find the people with the capital to

0:32:30.240 --> 0:32:32.880
<v Speaker 4>help them get out those ideas. And relationships is something

0:32:32.920 --> 0:32:34.840
<v Speaker 4>that you're big on, right, And that's what I mean

0:32:34.880 --> 0:32:37.280
<v Speaker 4>pretty much super Phone is based off of that, right,

0:32:37.360 --> 0:32:43.640
<v Speaker 4>And I know you have this this pyramid of the relationships. Yeah,

0:32:43.960 --> 0:32:47.160
<v Speaker 4>I'm interested because in the pyramid you start with obviously

0:32:47.720 --> 0:32:49.120
<v Speaker 4>at the bottom of the social media.

0:32:49.400 --> 0:32:53.440
<v Speaker 7>Why is that, Well, I would say that social media

0:32:53.760 --> 0:32:57.800
<v Speaker 7>is almost like a virtual representation of walking around the

0:32:57.800 --> 0:33:00.520
<v Speaker 7>streets of New York. Right, So, anyone that you see

0:33:00.560 --> 0:33:02.280
<v Speaker 7>on the streets in New York, or riding the trains

0:33:02.360 --> 0:33:07.240
<v Speaker 7>or however you're walking around New York, you actually do have.

0:33:08.640 --> 0:33:11.000
<v Speaker 3>The option of speaking to them, right.

0:33:11.320 --> 0:33:13.160
<v Speaker 7>So you could be in Times Square and you know

0:33:13.200 --> 0:33:16.400
<v Speaker 7>it's ten twenty thousand people in Times Square. As long

0:33:16.440 --> 0:33:19.120
<v Speaker 7>as they're standing there and walking the same street with you,

0:33:19.120 --> 0:33:21.720
<v Speaker 7>you have the option of speaking with them. Whether they're

0:33:21.760 --> 0:33:25.040
<v Speaker 7>going to speak to you is up to them. You

0:33:26.720 --> 0:33:31.960
<v Speaker 7>have the option same on the internet, right, social media, Twitter, LinkedIn, Instagram,

0:33:32.200 --> 0:33:35.160
<v Speaker 7>whatever social platform you're on. As long as they're there

0:33:35.400 --> 0:33:38.760
<v Speaker 7>and they're sharing, you also have the option of reaching

0:33:38.800 --> 0:33:40.959
<v Speaker 7>out and speaking to them. Whether it's through a direct message,

0:33:40.960 --> 0:33:43.280
<v Speaker 7>whether it's in a comment, whether it's in a retweet

0:33:43.360 --> 0:33:46.480
<v Speaker 7>or reply, whatever it is. They obviously have the option

0:33:46.760 --> 0:33:51.520
<v Speaker 7>of whether they would like to respond. The connectivity is there,

0:33:51.640 --> 0:33:55.920
<v Speaker 7>so I would say the expected response And that's why

0:33:55.960 --> 0:33:59.120
<v Speaker 7>you just said, oh, in New York, because there's already building,

0:33:59.680 --> 0:34:03.560
<v Speaker 7>it's already built in the expected response time. So once

0:34:03.560 --> 0:34:06.480
<v Speaker 7>you start on social media and you're basically and that's

0:34:06.600 --> 0:34:10.920
<v Speaker 7>basically a virtual representation of what's happening in the world.

0:34:11.120 --> 0:34:15.759
<v Speaker 7>If you're just walking around, the expected response time or

0:34:16.080 --> 0:34:20.359
<v Speaker 7>the expectation for a response is very low. Right, Once

0:34:20.400 --> 0:34:23.160
<v Speaker 7>you can move up and you actually can get an

0:34:23.160 --> 0:34:27.520
<v Speaker 7>email address, that expectation for a response goes up.

0:34:28.160 --> 0:34:32.839
<v Speaker 4>Yeah, you went social media. I think you said EMS email.

0:34:32.600 --> 0:34:35.160
<v Speaker 7>Right, so you get from DMS to email. The beauty

0:34:35.160 --> 0:34:37.879
<v Speaker 7>of email as well is the fact that nine times

0:34:37.880 --> 0:34:41.120
<v Speaker 7>out of ten, when you get someone's email, you've been

0:34:41.160 --> 0:34:44.000
<v Speaker 7>introduced by someone. So you say, like, just how I say, hey,

0:34:44.120 --> 0:34:46.440
<v Speaker 7>put me in touch with your guy from the R

0:34:46.440 --> 0:34:49.399
<v Speaker 7>and B and he's doing texting. I'm going to get

0:34:49.400 --> 0:34:53.279
<v Speaker 7>a warm introduction, so it's not just me reaching out. Yeah,

0:34:53.520 --> 0:34:55.240
<v Speaker 7>I'm getting a warm introduction on email.

0:34:55.320 --> 0:34:55.520
<v Speaker 6>Right.

0:34:55.680 --> 0:34:58.799
<v Speaker 7>That can also happen on text. What I like about text, though,

0:34:59.080 --> 0:35:02.279
<v Speaker 7>is the fact that text allows you to turn up

0:35:02.320 --> 0:35:07.359
<v Speaker 7>from texting to a phone conversation very quickly. And when

0:35:07.400 --> 0:35:11.080
<v Speaker 7>you have that kind of rapport, you're really gonna see

0:35:11.200 --> 0:35:14.719
<v Speaker 7>who wants to work with you. When you can take

0:35:15.280 --> 0:35:18.799
<v Speaker 7>stock of who actually answers your phone call, especially in

0:35:18.840 --> 0:35:21.280
<v Speaker 7>twenty twenty, who's actually going to answer the phone call?

0:35:21.360 --> 0:35:21.560
<v Speaker 6>Right?

0:35:21.920 --> 0:35:25.319
<v Speaker 7>And then that continues up the pyramid okay yo, we

0:35:25.360 --> 0:35:26.960
<v Speaker 7>had a phone call. Hey, look, why don't you pull

0:35:27.040 --> 0:35:29.839
<v Speaker 7>up at this time? You got that in person, and

0:35:29.880 --> 0:35:33.560
<v Speaker 7>then you continue moving up the pyramid from me. So yeah, I.

0:35:33.520 --> 0:35:35.759
<v Speaker 2>Want to talk about super phone. But before that, I

0:35:35.760 --> 0:35:37.279
<v Speaker 2>wanted to go back to that. You said you made

0:35:37.280 --> 0:35:41.600
<v Speaker 2>two million dollars after off that album when you took

0:35:41.640 --> 0:35:43.520
<v Speaker 2>it off, So can you detail, like how did you

0:35:43.520 --> 0:35:43.759
<v Speaker 2>do that?

0:35:43.840 --> 0:35:46.440
<v Speaker 5>Was it through e merged? Was it through live shows?

0:35:46.440 --> 0:35:48.120
<v Speaker 5>A combination of everything?

0:35:48.640 --> 0:35:51.680
<v Speaker 3>Live live made up the majority live shows. Yeah.

0:35:51.719 --> 0:35:53.960
<v Speaker 7>So when I put my number on Twitter and say

0:35:54.000 --> 0:35:56.800
<v Speaker 7>everybody shoot me a text, there were thirty five thousand

0:35:56.800 --> 0:36:01.440
<v Speaker 7>people that texted in the first response that everyone got.

0:36:01.560 --> 0:36:04.319
<v Speaker 7>And whether you're texting you know you're texted me for

0:36:04.360 --> 0:36:06.480
<v Speaker 7>the first time, or you see any of these other celebs,

0:36:06.520 --> 0:36:09.520
<v Speaker 7>I mean they're now six seven years later, everybody finally

0:36:09.560 --> 0:36:09.880
<v Speaker 7>caught on.

0:36:10.000 --> 0:36:10.640
<v Speaker 3>You know what I'm saying.

0:36:11.960 --> 0:36:15.640
<v Speaker 7>The first response is it needs to be automated right

0:36:16.239 --> 0:36:18.480
<v Speaker 7>for you to be able to manage the scale. And

0:36:18.480 --> 0:36:22.080
<v Speaker 7>that first response is always thanks for texting. I would

0:36:22.120 --> 0:36:24.640
<v Speaker 7>love to know who you are, so please, you know,

0:36:24.680 --> 0:36:26.799
<v Speaker 7>put your information in my phone right because I'm not

0:36:26.840 --> 0:36:29.960
<v Speaker 7>gonna type everybody's information so here's a form you can

0:36:30.120 --> 0:36:32.040
<v Speaker 7>you can actually put your information in my phone, so

0:36:32.080 --> 0:36:37.680
<v Speaker 7>I know who's even texting me at that point. The difference,

0:36:37.680 --> 0:36:43.160
<v Speaker 7>I would say between my twenty thirteen campaign and the

0:36:43.239 --> 0:36:47.040
<v Speaker 7>campaigns that I'm seeing now is that there was a

0:36:47.239 --> 0:36:52.480
<v Speaker 7>very specific intent captured at the initiation of the conversation.

0:36:53.120 --> 0:36:54.960
<v Speaker 7>So I didn't just say, hey, here's my number, shoot

0:36:55.000 --> 0:36:57.239
<v Speaker 7>me a text. What's up. I said, look, shoot me

0:36:57.280 --> 0:37:01.040
<v Speaker 7>a text to get my new album. So they shot

0:37:01.040 --> 0:37:03.640
<v Speaker 7>me a text. I already know the reason they're texting

0:37:03.760 --> 0:37:06.840
<v Speaker 7>is to give my new outdoor product. What's your information.

0:37:07.040 --> 0:37:09.480
<v Speaker 7>Once I have the information, here's a link to get

0:37:09.480 --> 0:37:12.680
<v Speaker 7>the album. Once that intent is captured, then you have

0:37:12.719 --> 0:37:15.520
<v Speaker 7>an incredibly high conversion rate. So one out of every two,

0:37:15.560 --> 0:37:18.040
<v Speaker 7>about seventeen thousand people actually bought that record. They bought

0:37:18.080 --> 0:37:20.799
<v Speaker 7>it for ten dollars. That's one hundred and seventy thousand, right.

0:37:21.320 --> 0:37:25.040
<v Speaker 7>The difference, though, is that I now have a rolodex,

0:37:25.280 --> 0:37:28.600
<v Speaker 7>a record, a ledger of every single person that's willing

0:37:28.640 --> 0:37:32.560
<v Speaker 7>to actually spend money with me directly. So now not

0:37:32.600 --> 0:37:34.920
<v Speaker 7>only do you have names, not only to have emails,

0:37:35.120 --> 0:37:39.160
<v Speaker 7>not only to have telephone numbers, I have city and

0:37:39.239 --> 0:37:42.600
<v Speaker 7>state and country information. So now I'm going on tour.

0:37:42.680 --> 0:37:43.359
<v Speaker 6>Got the real goal?

0:37:44.560 --> 0:37:45.359
<v Speaker 3>You going on tour.

0:37:46.320 --> 0:37:51.000
<v Speaker 7>People go to concerts because it is a social experience.

0:37:51.800 --> 0:37:54.120
<v Speaker 7>So yeah, you might go to the concert. If none

0:37:54.160 --> 0:37:55.920
<v Speaker 7>of your friends want to go, you still figure out

0:37:56.000 --> 0:37:57.640
<v Speaker 7>where you go by yourself. But you're still in a

0:37:57.719 --> 0:37:59.880
<v Speaker 7>room with a bunch of people. You guys, are connected

0:38:00.200 --> 0:38:02.920
<v Speaker 7>the fact that you appreciate the artist that's on stage.

0:38:03.560 --> 0:38:07.160
<v Speaker 7>For me, in that situation, even though only seventeen thousand

0:38:07.160 --> 0:38:10.960
<v Speaker 7>people in my phone actually bought my record, they all

0:38:11.040 --> 0:38:14.000
<v Speaker 7>brought a friend or two or three or five to

0:38:14.160 --> 0:38:17.480
<v Speaker 7>the concerts. When I announced them, we sold forty thousand

0:38:17.560 --> 0:38:20.080
<v Speaker 7>tickets at sixty euros a ticket.

0:38:20.440 --> 0:38:21.200
<v Speaker 3>You could do the math.

0:38:21.239 --> 0:38:25.080
<v Speaker 6>It's like five albums right there, you know.

0:38:25.640 --> 0:38:29.239
<v Speaker 7>And so it's really just and like I said, you know,

0:38:29.400 --> 0:38:33.560
<v Speaker 7>there's obviously ancillary income that happens from that. There's publishing

0:38:33.640 --> 0:38:37.960
<v Speaker 7>revenue and merchandise, et cetera. For me, you know, I

0:38:38.719 --> 0:38:44.160
<v Speaker 7>really prefer digital goods because you know, there's a cost

0:38:44.200 --> 0:38:46.919
<v Speaker 7>of goods. You know, when you have merchandise and there's

0:38:46.960 --> 0:38:49.400
<v Speaker 7>a cost of inventory, there's a cost of shipping, and

0:38:49.440 --> 0:38:53.600
<v Speaker 7>so digital goods for me have always been my preference,

0:38:54.520 --> 0:38:57.960
<v Speaker 7>just because they have unlimited scale and as long as

0:38:57.960 --> 0:39:01.960
<v Speaker 7>you're delivering value, your content is going to be ever green.

0:39:02.120 --> 0:39:06.239
<v Speaker 7>And so that's why I always I always remind an

0:39:06.320 --> 0:39:10.160
<v Speaker 7>artist that even though you may feel like your music

0:39:10.320 --> 0:39:15.920
<v Speaker 7>is is outdated to you, it's actually brand new for

0:39:15.960 --> 0:39:18.640
<v Speaker 7>the person who's hearing it for the first time. And

0:39:18.920 --> 0:39:23.239
<v Speaker 7>the reality is that even if you went platinum, there

0:39:23.360 --> 0:39:29.160
<v Speaker 7>is still a large number of people around the world

0:39:29.280 --> 0:39:31.880
<v Speaker 7>who have yet to have even heard your record one time.

0:39:32.480 --> 0:39:35.800
<v Speaker 7>So you have the ability in music, which is always

0:39:35.800 --> 0:39:37.640
<v Speaker 7>why I say, look, just create the best music you

0:39:37.680 --> 0:39:41.640
<v Speaker 7>possibly can, because great music is ever green, you know.

0:39:41.800 --> 0:39:45.960
<v Speaker 7>And so you know, I'm doing some real estate development

0:39:47.760 --> 0:39:51.319
<v Speaker 7>and investments in Brooklyn, and so you know, sometimes you'll

0:39:51.320 --> 0:39:53.440
<v Speaker 7>walk into some of the whether it's the mom and

0:39:53.480 --> 0:39:57.280
<v Speaker 7>pop stores or just the bodegas or wherever, and they'll

0:39:57.280 --> 0:39:59.680
<v Speaker 7>be playing some great, you know, old school music.

0:40:00.080 --> 0:40:01.120
<v Speaker 3>Never heard the record before.

0:40:01.160 --> 0:40:03.759
<v Speaker 7>I'm putting my Shazam up because for me, it's still

0:40:03.800 --> 0:40:06.239
<v Speaker 7>that experience of discovering that music for the first time.

0:40:06.280 --> 0:40:07.680
<v Speaker 3>It's thirty forty years old.

0:40:07.719 --> 0:40:07.920
<v Speaker 6>You know.

0:40:08.040 --> 0:40:10.120
<v Speaker 2>I love what you said as far as like, how

0:40:10.120 --> 0:40:14.120
<v Speaker 2>many people don't know you. Because that happened, I realized that,

0:40:14.200 --> 0:40:16.480
<v Speaker 2>like now with the podcast has become very popular, especially

0:40:16.480 --> 0:40:18.680
<v Speaker 2>in our community, and we went to an event curl Fest.

0:40:18.680 --> 0:40:20.319
<v Speaker 2>I don't know if you've heard of it, but yeah,

0:40:20.480 --> 0:40:22.359
<v Speaker 2>one of our guests on the podcast a friend of all,

0:40:22.480 --> 0:40:24.640
<v Speaker 2>she does it. So we had curl Fest this year

0:40:24.640 --> 0:40:27.799
<v Speaker 2>and it's like twenty thousand women and not a lot

0:40:27.840 --> 0:40:31.200
<v Speaker 2>of men, and like at least probably like twenty twenty

0:40:31.520 --> 0:40:33.560
<v Speaker 2>people came up to us like, yoh, we love your podcast.

0:40:33.560 --> 0:40:35.640
<v Speaker 2>So at first I'm like, this is dope, Like we

0:40:35.680 --> 0:40:36.160
<v Speaker 2>feel like.

0:40:36.160 --> 0:40:36.960
<v Speaker 5>You know, we made it.

0:40:37.120 --> 0:40:41.640
<v Speaker 2>But then I'm thinking twenty people recognized us, which is dope,

0:40:41.960 --> 0:40:44.320
<v Speaker 2>but there's twenty thousand people, Like how many people?

0:40:44.360 --> 0:40:47.080
<v Speaker 5>We still got so much more to penetrate day.

0:40:47.120 --> 0:40:49.440
<v Speaker 4>I tell them every day, like my life is so

0:40:49.520 --> 0:40:52.000
<v Speaker 4>much duality. Like I go to work, most of my

0:40:52.040 --> 0:40:54.080
<v Speaker 4>coworkers don't even know I do a podcast. I walk

0:40:54.120 --> 0:40:56.000
<v Speaker 4>down the street, most people don't even know I'm a teacher.

0:40:56.560 --> 0:40:58.600
<v Speaker 4>But like there are rare cadors, like we're in Houston,

0:40:58.600 --> 0:41:02.080
<v Speaker 4>I and somebody will say, oh, your podcast is this

0:41:02.200 --> 0:41:02.640
<v Speaker 4>is cool?

0:41:02.640 --> 0:41:03.799
<v Speaker 6>But no, we got so.

0:41:04.000 --> 0:41:08.960
<v Speaker 2>Much that you like made it because yeah, there's always

0:41:08.960 --> 0:41:10.279
<v Speaker 2>a bunch of people that don't.

0:41:10.000 --> 0:41:10.640
<v Speaker 6>Have no clue.

0:41:11.040 --> 0:41:13.600
<v Speaker 7>Yeah, and also just to be just to keep it

0:41:13.600 --> 0:41:17.920
<v Speaker 7>one hundred, you still can be ridiculously wealthy just from

0:41:18.000 --> 0:41:22.759
<v Speaker 7>a niche audience. You know, I would say that you

0:41:22.800 --> 0:41:29.000
<v Speaker 7>know they're they're there exists a number of gen zers

0:41:29.520 --> 0:41:30.480
<v Speaker 7>that may not even.

0:41:30.280 --> 0:41:31.120
<v Speaker 3>Know who Oprah is.

0:41:31.560 --> 0:41:34.520
<v Speaker 7>Right, that's the fact the audience though that she's created.

0:41:34.960 --> 0:41:38.759
<v Speaker 7>That's her niche audience, and that's a that's a loyal audience.

0:41:40.160 --> 0:41:40.839
<v Speaker 6>Ernest, what's up?

0:41:40.920 --> 0:41:43.400
<v Speaker 4>You ever walk into a small business and everything just

0:41:43.520 --> 0:41:46.720
<v Speaker 4>works like the checkout is fast, the receipts are digital,

0:41:47.239 --> 0:41:50.200
<v Speaker 4>tipping is a breeze, and you're out the door before

0:41:50.239 --> 0:41:54.400
<v Speaker 4>the line even builds. Odds are they're using Square. We

0:41:54.560 --> 0:41:57.080
<v Speaker 4>love supporting businesses that run on Square because it just

0:41:57.120 --> 0:42:00.360
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0:42:00.400 --> 0:42:02.680
<v Speaker 4>at a pop up market, or even one of our

0:42:02.719 --> 0:42:06.360
<v Speaker 4>merch partners. Square makes it easy for them to take payments,

0:42:06.600 --> 0:42:10.319
<v Speaker 4>manage inventory, and run their business with confidence, all from

0:42:10.400 --> 0:42:13.800
<v Speaker 4>one simple system. If you're a business owner or even

0:42:13.920 --> 0:42:17.439
<v Speaker 4>just thinking about launching something soon, Square is hands down

0:42:17.440 --> 0:42:19.800
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0:42:20.200 --> 0:42:23.760
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0:42:23.760 --> 0:42:26.239
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0:42:26.360 --> 0:42:30.040
<v Speaker 4>matters most Ready. To see how Square can transform your business,

0:42:30.280 --> 0:42:34.919
<v Speaker 4>visit Square dot com backslash go backslash eyl to learn

0:42:34.960 --> 0:42:40.160
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0:42:40.480 --> 0:42:43.279
<v Speaker 4>don't hesitate. Let's Square handle the back end so you

0:42:43.320 --> 0:42:49.640
<v Speaker 4>can keep pushing your vision forward. This episode is brought

0:42:49.680 --> 0:42:51.560
<v Speaker 4>to you by P and C Bank. A lot of

0:42:51.600 --> 0:42:55.200
<v Speaker 4>people think podcasts about work are boring, and sure, they

0:42:55.239 --> 0:42:59.120
<v Speaker 4>definitely can be, but understanding a professionals routine shows us

0:42:59.160 --> 0:43:02.799
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0:44:29.160 --> 0:44:32.440
<v Speaker 7>And that audience is not just limited to the viewers,

0:44:32.440 --> 0:44:37.440
<v Speaker 7>it's also limited to the television executives that love her

0:44:37.480 --> 0:44:40.360
<v Speaker 7>content and want to syndicate it right. And so I

0:44:40.400 --> 0:44:44.839
<v Speaker 7>think that you know the I would say the conundrum

0:44:44.840 --> 0:44:49.000
<v Speaker 7>of scale, or the dilemma if you will, of scale

0:44:49.320 --> 0:44:55.040
<v Speaker 7>is unless you really have the technological infrastructure to have

0:44:55.120 --> 0:44:58.480
<v Speaker 7>a direct relationship with each one of your listeners. At scale,

0:44:58.960 --> 0:45:03.520
<v Speaker 7>you're better off having a manageable, a manageable audience in

0:45:03.640 --> 0:45:06.640
<v Speaker 7>terms of size, so that you can actually have a

0:45:06.719 --> 0:45:08.880
<v Speaker 7>depth of a relationship with those folks.

0:45:08.920 --> 0:45:10.840
<v Speaker 3>I have folks, you know.

0:45:11.840 --> 0:45:15.279
<v Speaker 7>You look at my socials, my socials compared to the

0:45:15.680 --> 0:45:20.360
<v Speaker 7>biggest UH stars or influencers on Instagram. I'm sitting at

0:45:20.400 --> 0:45:22.080
<v Speaker 7>three hundred and sixty thousand followers.

0:45:22.719 --> 0:45:23.239
<v Speaker 6>I know that.

0:45:23.360 --> 0:45:26.080
<v Speaker 7>In my core though, I have folks that have spent

0:45:26.520 --> 0:45:29.120
<v Speaker 7>four or five, six, seven, ten thousand dollars with me,

0:45:29.600 --> 0:45:31.279
<v Speaker 7>and I know every dollar they spent, I know the

0:45:31.280 --> 0:45:34.520
<v Speaker 7>products they like, et cetera. And so you know that

0:45:34.719 --> 0:45:39.279
<v Speaker 7>depth of relationship on it. And that's sort of any

0:45:40.280 --> 0:45:43.719
<v Speaker 7>in any vertical, in any circumstance, the depth of relationship

0:45:43.760 --> 0:45:46.080
<v Speaker 7>is always going to yield I would say, just a

0:45:46.080 --> 0:45:47.640
<v Speaker 7>greater reward in general.

0:45:47.719 --> 0:45:50.080
<v Speaker 6>Yeah, sometimes less is more, less is more.

0:45:50.160 --> 0:45:51.560
<v Speaker 5>A lot of times less more.

0:45:51.400 --> 0:45:53.920
<v Speaker 4>And this is this is a prime example of it. Yeah,

0:45:53.960 --> 0:45:56.840
<v Speaker 4>So I know you get emails and you get texts.

0:45:57.440 --> 0:46:01.040
<v Speaker 4>You're so adamant about the text. Yeah, and the percentages show,

0:46:01.120 --> 0:46:03.040
<v Speaker 4>like I think you go down and you said, like

0:46:03.040 --> 0:46:05.759
<v Speaker 4>twenty two percent of people. You know, actually, when I

0:46:05.840 --> 0:46:07.640
<v Speaker 4>get an email, open it and go to it. Whereas

0:46:07.680 --> 0:46:11.239
<v Speaker 4>when people get a text message, even if you sent

0:46:11.280 --> 0:46:12.120
<v Speaker 4>it and they didn't read it.

0:46:12.040 --> 0:46:12.759
<v Speaker 6>You know they got it.

0:46:12.960 --> 0:46:15.120
<v Speaker 4>Yeah, how are we tracking that data?

0:46:15.480 --> 0:46:15.719
<v Speaker 3>Yeah?

0:46:16.000 --> 0:46:20.120
<v Speaker 7>I mean for me, I track based on whatever the

0:46:20.160 --> 0:46:22.680
<v Speaker 7>call to action is in the text that I send.

0:46:23.239 --> 0:46:26.920
<v Speaker 7>So for me, you know, once again, I capture intent

0:46:27.000 --> 0:46:30.080
<v Speaker 7>on the way in. So let's just take for example

0:46:30.080 --> 0:46:32.520
<v Speaker 7>a case in point. I did a tenth anniversary concert

0:46:33.280 --> 0:46:37.400
<v Speaker 7>for my debut and sophomore albums in December, right, and

0:46:37.480 --> 0:46:41.080
<v Speaker 7>so the easiest way for me to track intent was, Hey,

0:46:41.360 --> 0:46:43.680
<v Speaker 7>are you interested in coming to my concert? Just RSVP

0:46:43.840 --> 0:46:47.719
<v Speaker 7>here there's no barrier of payment. How many tickets would

0:46:47.760 --> 0:46:49.319
<v Speaker 7>you like this? How much the tickets costs? How many

0:46:49.400 --> 0:46:51.480
<v Speaker 7>VIP tickets would you like this? How much they cost?

0:46:51.520 --> 0:46:54.240
<v Speaker 7>What songs do you want me to play? That creates

0:46:54.280 --> 0:46:59.439
<v Speaker 7>a beautiful capture of intent right at the beginning of

0:46:59.480 --> 0:47:02.840
<v Speaker 7>the converse. And so I know these are the songs

0:47:02.840 --> 0:47:05.279
<v Speaker 7>that you like. I know how many VIP tickets, I

0:47:05.280 --> 0:47:07.879
<v Speaker 7>know how many general mission tickets you want. And then

0:47:08.120 --> 0:47:13.000
<v Speaker 7>when I deliver on that request, I know that there's

0:47:13.040 --> 0:47:15.000
<v Speaker 7>going to be a very high engagement, and so I'm

0:47:15.160 --> 0:47:18.879
<v Speaker 7>I'm tracking based on link clicks. I will literally want

0:47:18.920 --> 0:47:23.360
<v Speaker 7>somebody first, and foremost somebody comes through that form, I

0:47:23.400 --> 0:47:25.319
<v Speaker 7>don't need to send them a link to fill out

0:47:25.320 --> 0:47:27.680
<v Speaker 7>a form because they already just are SVP through a form.

0:47:28.120 --> 0:47:28.760
<v Speaker 3>So now.

0:47:30.360 --> 0:47:32.080
<v Speaker 7>Now I know that all I need to do is

0:47:32.120 --> 0:47:35.319
<v Speaker 7>deliver on the request, and the request is I want

0:47:35.320 --> 0:47:37.760
<v Speaker 7>to come to your concert, So send them a link.

0:47:38.160 --> 0:47:40.040
<v Speaker 7>I can track whether or not they click that link,

0:47:40.320 --> 0:47:43.440
<v Speaker 7>and then once they're actually in my e commerce ecosystem,

0:47:43.680 --> 0:47:47.359
<v Speaker 7>I can track whether or not they actually purchase, and

0:47:47.400 --> 0:47:49.600
<v Speaker 7>whether they purchase or not. I have a direct line

0:47:49.640 --> 0:47:53.239
<v Speaker 7>of communication, so I can ask them what is the reason, Well,

0:47:53.239 --> 0:47:55.239
<v Speaker 7>I'm going to be out of town or hey, it's

0:47:55.320 --> 0:47:58.200
<v Speaker 7>Christmas time. So I've decided like I would definitely love

0:47:58.239 --> 0:47:59.680
<v Speaker 7>to come to a concert, but I need to get

0:47:59.760 --> 0:48:03.239
<v Speaker 7>X as he gives, et cetera. That kind of context

0:48:03.400 --> 0:48:08.480
<v Speaker 7>around even the non purchases is priceless information, and it's

0:48:08.520 --> 0:48:11.560
<v Speaker 7>now all stored in my phone. In that text conversation,

0:48:11.600 --> 0:48:14.319
<v Speaker 7>I would say that the nuance between email and text

0:48:14.400 --> 0:48:19.919
<v Speaker 7>conversations is a very obvious and simple one. Every time

0:48:19.960 --> 0:48:22.759
<v Speaker 7>you get an email from someone it's a new thread.

0:48:22.920 --> 0:48:25.080
<v Speaker 7>When you get a text from someone along as long

0:48:25.120 --> 0:48:28.319
<v Speaker 7>as it's from the same number, that thread is the

0:48:28.400 --> 0:48:32.479
<v Speaker 7>same and it's consistent and it's continuous until they either

0:48:32.560 --> 0:48:36.560
<v Speaker 7>change their number, block you, or pass away unsubscribed.

0:48:37.520 --> 0:48:37.799
<v Speaker 6>Like that.

0:48:37.920 --> 0:48:40.399
<v Speaker 2>Now, I feel like emails, especially me, Like I get

0:48:40.440 --> 0:48:42.880
<v Speaker 2>so many emails, and it's like I might check my

0:48:42.920 --> 0:48:46.400
<v Speaker 2>emails like five times a day, but I'm on my

0:48:46.520 --> 0:48:50.080
<v Speaker 2>phone all day. Somebody texts me odds an't gonna see it.

0:48:50.440 --> 0:48:52.319
<v Speaker 2>Whereas an email, you might get an email and then

0:48:52.320 --> 0:48:54.080
<v Speaker 2>you might get you know, wrapped up in some stuff,

0:48:54.080 --> 0:48:57.320
<v Speaker 2>and you might not even get loose track even catching.

0:48:57.480 --> 0:48:58.560
<v Speaker 3>What happens with text too.

0:48:59.040 --> 0:49:02.960
<v Speaker 5>You know a lot of people, but it's easier to

0:49:03.320 --> 0:49:04.759
<v Speaker 5>track text and it is email, so.

0:49:04.880 --> 0:49:08.439
<v Speaker 7>Right now, right now, and so that's really where that's

0:49:08.480 --> 0:49:10.000
<v Speaker 7>really where superphone steps in.

0:49:10.719 --> 0:49:12.239
<v Speaker 3>At some point in time.

0:49:12.880 --> 0:49:15.279
<v Speaker 7>All of the traffic that you're having on email will

0:49:15.280 --> 0:49:19.799
<v Speaker 7>eventually start to permeate and make its way into your

0:49:19.840 --> 0:49:23.959
<v Speaker 7>text message feed. The challenge with today's text message feed

0:49:24.080 --> 0:49:28.319
<v Speaker 7>is that we have iPhone eleven and we're still using

0:49:28.360 --> 0:49:32.879
<v Speaker 7>I message one. There's no folders, there's no automation, there's

0:49:32.920 --> 0:49:36.840
<v Speaker 7>no mark a messages unread. There's no Yo, remind me

0:49:36.880 --> 0:49:39.320
<v Speaker 7>to respond to this message later after work.

0:49:39.719 --> 0:49:40.920
<v Speaker 3>All of that is missing.

0:49:41.680 --> 0:49:44.960
<v Speaker 7>And yet we have animojis, we got virtual reality, we

0:49:45.040 --> 0:49:48.040
<v Speaker 7>got augmented reality, people running around in Central Park look

0:49:48.040 --> 0:49:48.680
<v Speaker 7>of for Pokemon.

0:49:49.560 --> 0:49:51.520
<v Speaker 3>The bottom line is where.

0:49:51.560 --> 0:49:55.640
<v Speaker 7>Is the innovation in that feed which is potentially our

0:49:55.680 --> 0:49:59.480
<v Speaker 7>most important form of human communication. And so that's really

0:49:59.719 --> 0:50:04.440
<v Speaker 7>where I'm sitting at the helm of superphone and saying, Look,

0:50:04.480 --> 0:50:07.200
<v Speaker 7>at first, we're going to enable businesses. We're going to

0:50:07.360 --> 0:50:10.600
<v Speaker 7>enable you know, whether you are a whether you are

0:50:11.800 --> 0:50:14.320
<v Speaker 7>an earn your leisure podcast and you have two hundred

0:50:14.360 --> 0:50:18.360
<v Speaker 7>thousand people, or you're a masseuse or a yoga instructor,

0:50:18.960 --> 0:50:21.840
<v Speaker 7>or you sell cupcakes, or you're a florists and you

0:50:22.040 --> 0:50:25.839
<v Speaker 7>just have you know, twenty or fifteen clients. How do

0:50:25.880 --> 0:50:29.560
<v Speaker 7>we make you more efficient in this ecosystem of text,

0:50:30.040 --> 0:50:33.319
<v Speaker 7>at least on your side. The folks that you're interacting with,

0:50:33.480 --> 0:50:35.799
<v Speaker 7>they don't need to download an app. They just need

0:50:35.880 --> 0:50:38.640
<v Speaker 7>to know that you never miss a birthday, you never

0:50:38.680 --> 0:50:41.920
<v Speaker 7>miss an anniversary, and they never miss out when you

0:50:41.960 --> 0:50:45.400
<v Speaker 7>have a sale of promotion an event. That's the first

0:50:45.440 --> 0:50:48.920
<v Speaker 7>relationship that we're going to build and we're going to power.

0:50:49.640 --> 0:50:52.920
<v Speaker 7>Then what's going to happen is, all of a sudden,

0:50:53.080 --> 0:50:55.400
<v Speaker 7>all of these consumers are going to give their numbers

0:50:55.480 --> 0:50:59.160
<v Speaker 7>to all of these businesses because it's more convenient. And

0:50:59.200 --> 0:51:01.640
<v Speaker 7>then at that point there will need to be inbox

0:51:01.680 --> 0:51:04.040
<v Speaker 7>management for your text speed in the same way that

0:51:04.080 --> 0:51:07.160
<v Speaker 7>inbox management is a necessity for email.

0:51:07.200 --> 0:51:09.040
<v Speaker 3>And so for me, I'm just.

0:51:09.000 --> 0:51:11.840
<v Speaker 7>Sitting here and like I said, look, you know what

0:51:11.920 --> 0:51:14.280
<v Speaker 7>I was doing in twenty thirteen, it took seven years

0:51:14.640 --> 0:51:17.000
<v Speaker 7>for folks, six seven years for folks to catch up.

0:51:17.680 --> 0:51:21.160
<v Speaker 7>Now I'm sitting you know, and looking towards the future

0:51:21.200 --> 0:51:24.520
<v Speaker 7>and saying, Okay, these are the problems of the future

0:51:24.640 --> 0:51:29.440
<v Speaker 7>that I know are inevitable. They are impending challenges that

0:51:29.480 --> 0:51:31.160
<v Speaker 7>are going to need to be solved. And how am

0:51:31.160 --> 0:51:34.880
<v Speaker 7>I building a product and productizing the solutions that I

0:51:35.040 --> 0:51:38.279
<v Speaker 7>envision so that they are turnkey and they're accessible and

0:51:38.320 --> 0:51:42.640
<v Speaker 7>they're affordable. Because by the time your inbox gets flooded,

0:51:42.680 --> 0:51:46.040
<v Speaker 7>you won't even have recognized that you've given your number

0:51:46.040 --> 0:51:48.560
<v Speaker 7>to all these people. And I know this is going

0:51:48.640 --> 0:51:50.680
<v Speaker 7>to happen because this is what happened with email.

0:51:50.480 --> 0:51:52.720
<v Speaker 2>Now and it's actually I'm glad you said that, because

0:51:52.719 --> 0:51:55.480
<v Speaker 2>if anybody's listening, don't take it personal. I've been getting

0:51:55.480 --> 0:51:59.279
<v Speaker 2>a lot of text messages and emails, and actually I

0:51:59.320 --> 0:52:03.120
<v Speaker 2>always pride myself on being like very organized, right, but now,

0:52:03.239 --> 0:52:06.480
<v Speaker 2>especially with the podcast, my business my personal life, I'm

0:52:06.560 --> 0:52:10.239
<v Speaker 2>becoming it's becoming overwhelming. And a lot of times you

0:52:10.239 --> 0:52:11.759
<v Speaker 2>get a text and it's like you you mean to

0:52:11.760 --> 0:52:14.120
<v Speaker 2>text somebody back, and then before you know it, it's

0:52:14.160 --> 0:52:16.160
<v Speaker 2>five days later it's like, oh damn. But then people

0:52:16.200 --> 0:52:21.000
<v Speaker 2>take it personal, like I text you like yo, I

0:52:21.080 --> 0:52:21.520
<v Speaker 2>text you.

0:52:22.280 --> 0:52:25.360
<v Speaker 5>So superphone isn't an app.

0:52:25.440 --> 0:52:29.319
<v Speaker 7>It's an app and it's it's automated. It you can

0:52:29.360 --> 0:52:32.479
<v Speaker 7>automate or you can automate as much or as little

0:52:32.480 --> 0:52:34.400
<v Speaker 7>as you want, so you make the messages right. So

0:52:34.440 --> 0:52:36.920
<v Speaker 7>like Ryan Leslie on my birthday, you're gonna text me.

0:52:37.239 --> 0:52:38.879
<v Speaker 7>You can choose to say, you know what, your Troy

0:52:38.880 --> 0:52:41.480
<v Speaker 7>happy birthday. Yeah, Yo, glad to see you lastek at

0:52:41.520 --> 0:52:43.320
<v Speaker 7>the concert. And I can send it as a voice

0:52:43.360 --> 0:52:46.040
<v Speaker 7>not too so, you know, for somebody that writes in

0:52:46.080 --> 0:52:48.200
<v Speaker 7>and says, yo, Ryan is my birthday, I could just

0:52:48.200 --> 0:52:50.200
<v Speaker 7>literally press a button and it will send like YO,

0:52:50.239 --> 0:52:53.200
<v Speaker 7>happy birthday. From your boy Ryan, and it will also

0:52:53.719 --> 0:52:55.560
<v Speaker 7>log that that's a birthday. So if I want to

0:52:55.600 --> 0:52:58.440
<v Speaker 7>do that every year forever, I can do that every year.

0:52:58.520 --> 0:52:58.719
<v Speaker 5>Now.

0:52:58.800 --> 0:53:01.000
<v Speaker 7>People have always you know, made fun of me because

0:53:01.040 --> 0:53:03.640
<v Speaker 7>they say, Okay, once you set that up, what happens

0:53:03.680 --> 0:53:06.840
<v Speaker 7>when you pass away? You're still gonna be texting people

0:53:06.840 --> 0:53:09.520
<v Speaker 7>happy birthday after you. You know what I'm saying in

0:53:09.520 --> 0:53:14.600
<v Speaker 7>heaven beyond you know exactly. Yeah, have a great one, brother,

0:53:14.680 --> 0:53:15.719
<v Speaker 7>I see you up here soon.

0:53:15.840 --> 0:53:17.239
<v Speaker 3>Can't wait to see you when you get it.

0:53:17.840 --> 0:53:21.200
<v Speaker 2>So, so superphone is a management is a management system.

0:53:21.320 --> 0:53:24.600
<v Speaker 7>Yes, it's a it's inbox management for text and it's

0:53:24.680 --> 0:53:27.359
<v Speaker 7>it's it's enterprise. Right now, some of your favorite New

0:53:27.440 --> 0:53:30.000
<v Speaker 7>York companies are using it, some of your favorite.

0:53:29.719 --> 0:53:31.160
<v Speaker 6>Fashion companies are using it.

0:53:31.560 --> 0:53:33.440
<v Speaker 7>Obviously, I'm sure you've seen, you know, a ton of

0:53:33.480 --> 0:53:36.280
<v Speaker 7>celebrities and giving their phone numbers out, et cetera, following

0:53:36.280 --> 0:53:37.280
<v Speaker 7>that pathway.

0:53:37.480 --> 0:53:37.800
<v Speaker 3>Uh.

0:53:37.880 --> 0:53:41.000
<v Speaker 7>But for us, we're really focused on, like I said,

0:53:41.040 --> 0:53:45.280
<v Speaker 7>that next wave, and that next wave is every element

0:53:45.480 --> 0:53:48.520
<v Speaker 7>and feature and aspect of Gmail that allows you to

0:53:48.719 --> 0:53:51.280
<v Speaker 7>organize email at the scale.

0:53:51.360 --> 0:53:52.000
<v Speaker 3>That you have it.

0:53:52.160 --> 0:53:54.600
<v Speaker 7>And even if it's just a personal use of email,

0:53:54.960 --> 0:53:57.640
<v Speaker 7>your scale is crazy just by nature of the services

0:53:57.640 --> 0:54:00.719
<v Speaker 7>you've signed up for. Uh intro that you might have

0:54:00.760 --> 0:54:05.240
<v Speaker 7>in somebody's music, interest in a podcast, interest in a product,

0:54:06.040 --> 0:54:09.480
<v Speaker 7>interest in a crowdfunding, interest in whatever it is. Your

0:54:09.520 --> 0:54:13.759
<v Speaker 7>email is crazy right now. My prediction is that your

0:54:13.800 --> 0:54:16.360
<v Speaker 7>text message feed is eventually going to get there. And

0:54:16.480 --> 0:54:21.799
<v Speaker 7>the folks who once again are adopting technology to help

0:54:21.880 --> 0:54:24.120
<v Speaker 7>them to be more efficient and manage this a scale

0:54:24.160 --> 0:54:27.560
<v Speaker 7>and adopting that technology early, those are the folks who

0:54:27.640 --> 0:54:30.120
<v Speaker 7>have that arbitrage opportunity.

0:54:29.520 --> 0:54:31.280
<v Speaker 3>To really profit.

0:54:31.920 --> 0:54:35.320
<v Speaker 7>And when I say profit, that means both in time,

0:54:35.880 --> 0:54:40.560
<v Speaker 7>relationships and money, because you have a better handle on

0:54:40.680 --> 0:54:44.480
<v Speaker 7>the most important form of human communication, which right now

0:54:44.840 --> 0:54:45.879
<v Speaker 7>is that text feed.

0:54:46.200 --> 0:54:49.520
<v Speaker 4>In twenty thirteen, obviously you changed the game, right And

0:54:49.920 --> 0:54:54.040
<v Speaker 4>I'm thinking now, right twenty twenty now that everybody's catching

0:54:54.080 --> 0:54:55.759
<v Speaker 4>on to what you were trying to tell them, Like

0:54:55.760 --> 0:54:58.000
<v Speaker 4>they probably thought, you know, he's tripping, what was he doing?

0:54:58.680 --> 0:54:59.440
<v Speaker 6>What is that feeling?

0:54:59.520 --> 0:54:59.560
<v Speaker 1>Like?

0:54:59.600 --> 0:55:01.360
<v Speaker 4>Are you just it's like so focused on the future

0:55:01.400 --> 0:55:03.279
<v Speaker 4>that it's like, you know what, I'm glad you caught up,

0:55:03.280 --> 0:55:04.279
<v Speaker 4>but I'm on to the next thing.

0:55:04.440 --> 0:55:06.120
<v Speaker 7>Yeah, I mean, I think you can already just hear

0:55:06.160 --> 0:55:09.400
<v Speaker 7>it in my tone. I think that I think that

0:55:09.560 --> 0:55:13.160
<v Speaker 7>is great for people to catch up. I think that

0:55:13.320 --> 0:55:17.279
<v Speaker 7>is great for innovation to finally start reaching that sort

0:55:17.320 --> 0:55:25.400
<v Speaker 7>of mass adoption, because it's important. It's required for us

0:55:25.800 --> 0:55:29.720
<v Speaker 7>to be able to fix the sort of large scale

0:55:29.920 --> 0:55:32.680
<v Speaker 7>issues that we're having. I mean, we're talking about climate change,

0:55:32.719 --> 0:55:37.040
<v Speaker 7>We're talking about you know, breakouts of viruses, we're talking

0:55:37.080 --> 0:55:40.719
<v Speaker 7>about trade wars, and so the bottom line is that

0:55:40.840 --> 0:55:45.200
<v Speaker 7>for us to be able to even live in peace

0:55:45.280 --> 0:55:48.360
<v Speaker 7>with one another, we need to be able to adopt

0:55:48.360 --> 0:55:52.279
<v Speaker 7>this kind of innovation. And it's important for visionaries and

0:55:52.360 --> 0:55:56.719
<v Speaker 7>futurists and technologists to anticipate the problems that we're going

0:55:56.800 --> 0:55:59.160
<v Speaker 7>to have, the challenges that we're going to have, and

0:55:59.280 --> 0:56:03.239
<v Speaker 7>create turn key solutions for them. I mean, as it

0:56:03.320 --> 0:56:05.840
<v Speaker 7>stands right now, I could go all over the world

0:56:06.400 --> 0:56:12.239
<v Speaker 7>and I never have an issue getting a car from

0:56:12.280 --> 0:56:13.279
<v Speaker 7>point A to point B.

0:56:13.719 --> 0:56:15.680
<v Speaker 3>It took a group of folks who were having that

0:56:15.760 --> 0:56:16.920
<v Speaker 3>issue to say, hey, we're going to.

0:56:16.960 --> 0:56:20.719
<v Speaker 7>Solve that with ride sharing, right, And so for me,

0:56:21.080 --> 0:56:23.719
<v Speaker 7>I am, like I said, I'm just anticipating. I'm like, look,

0:56:23.760 --> 0:56:26.360
<v Speaker 7>I'm glad you guys caught up. We're going to have

0:56:26.400 --> 0:56:29.360
<v Speaker 7>a major epidemic here where people just going their phones

0:56:29.440 --> 0:56:31.560
<v Speaker 7>is you're gonna get promoter text messages. I mean you

0:56:31.560 --> 0:56:34.480
<v Speaker 7>probably are getting promoter text messages already, right You're in

0:56:34.520 --> 0:56:37.160
<v Speaker 7>promoter text messages. You're gonna have your doctor, your dentist

0:56:37.200 --> 0:56:39.640
<v Speaker 7>texting you. You're gonna have your grocery store texting you.

0:56:39.640 --> 0:56:42.520
<v Speaker 7>You have Amazon deliveries they're already texting you. Gonna have

0:56:42.520 --> 0:56:45.120
<v Speaker 7>your bank texting you. You have your family texting you.

0:56:45.160 --> 0:56:47.399
<v Speaker 7>If you've got a business, you have your customers texting you.

0:56:48.280 --> 0:56:52.600
<v Speaker 7>I message one. That's really how you plan on efficiently

0:56:52.680 --> 0:56:56.760
<v Speaker 7>managing that at scale. I'm already knowing from the seat

0:56:56.800 --> 0:56:59.319
<v Speaker 7>that I'm in right now on this podcast that the

0:56:59.480 --> 0:57:05.279
<v Speaker 7>future is going to be smart inbox management system. And

0:57:06.160 --> 0:57:08.920
<v Speaker 7>as long as I have that vision, I can with

0:57:09.080 --> 0:57:14.600
<v Speaker 7>my team build that solution way before the problem or

0:57:14.640 --> 0:57:17.040
<v Speaker 7>the challenge gets out of hand. And that's why I'm

0:57:17.080 --> 0:57:21.120
<v Speaker 7>saying those that adopt the solution now are going to

0:57:21.200 --> 0:57:26.800
<v Speaker 7>have the advantage of I would say, leveraging and profiting

0:57:26.880 --> 0:57:30.880
<v Speaker 7>from their ingenuity because you're just gonna be that many

0:57:31.040 --> 0:57:34.080
<v Speaker 7>more steps ahead of anyone else that's trying to manage it.

0:57:34.120 --> 0:57:34.600
<v Speaker 3>Manually.

0:57:35.560 --> 0:57:36.240
<v Speaker 5>There you have it.

0:57:36.560 --> 0:57:39.280
<v Speaker 2>So that was a lot of gems right there. So

0:57:39.320 --> 0:57:42.160
<v Speaker 2>you're gonna head into the last segment. We're gonna take

0:57:42.160 --> 0:57:44.160
<v Speaker 2>it home. We're gonna talk about wealth playing and some

0:57:44.240 --> 0:57:46.880
<v Speaker 2>other stuff as well. Bet all right, So we're gonna

0:57:46.880 --> 0:57:48.760
<v Speaker 2>talk about a lot of cool things. But before we start,

0:57:48.800 --> 0:57:52.040
<v Speaker 2>I wanted to we was huge fans rest in peace

0:57:52.080 --> 0:57:55.160
<v Speaker 2>of net before he passed away. What's his concert in

0:57:55.200 --> 0:57:57.600
<v Speaker 2>New York? Guys album and all that, But I see

0:57:57.640 --> 0:57:59.480
<v Speaker 2>that you actually helped them out. As far as business,

0:57:59.480 --> 0:58:00.920
<v Speaker 2>A lot of people look at him as like, you know,

0:58:01.040 --> 0:58:04.400
<v Speaker 2>his business intellect, and so his his mixtape. Everybody knows

0:58:04.440 --> 0:58:06.959
<v Speaker 2>about the Crenshaw mixtape. He dropped foe hundred dollars Proud

0:58:07.000 --> 0:58:09.320
<v Speaker 2>to Pay campaign, But then he had another mixtape when

0:58:09.360 --> 0:58:11.240
<v Speaker 2>he dropped for one thousand dollars and that was on

0:58:11.280 --> 0:58:13.280
<v Speaker 2>your platform, correct, right, talk about that.

0:58:13.760 --> 0:58:17.040
<v Speaker 7>Yeah, I mean really it was just his his uh

0:58:17.560 --> 0:58:20.880
<v Speaker 7>like I said, just the ingenuity of recognizing a replicable

0:58:21.720 --> 0:58:25.280
<v Speaker 7>pathway to success. And so for me, I was, like

0:58:25.320 --> 0:58:29.320
<v Speaker 7>I said, I was doing the director consumer uh. Nip

0:58:29.640 --> 0:58:32.200
<v Speaker 7>in my opinion, has always just been one of those

0:58:33.360 --> 0:58:37.480
<v Speaker 7>minds that was a sponge for knowledge and so you know,

0:58:37.680 --> 0:58:40.680
<v Speaker 7>it was actually my guy Nathan McCartney that put us together.

0:58:41.320 --> 0:58:43.479
<v Speaker 7>And you know, shout out Steve Carlos, I made shout

0:58:43.480 --> 0:58:47.480
<v Speaker 7>out the whole all money in team, George, Benice, djb Ip,

0:58:47.600 --> 0:58:48.360
<v Speaker 7>all those guys.

0:58:48.360 --> 0:58:48.600
<v Speaker 6>Man.

0:58:49.040 --> 0:58:50.000
<v Speaker 3>We had a great time.

0:58:50.120 --> 0:58:50.280
<v Speaker 6>Man.

0:58:50.360 --> 0:58:53.000
<v Speaker 7>You know, I took him out to uh, showed him

0:58:53.040 --> 0:58:57.600
<v Speaker 7>around Paris and you know, just showed showed, showed him

0:58:57.680 --> 0:59:00.160
<v Speaker 7>just the power of what technology could do for for

0:59:00.360 --> 0:59:02.880
<v Speaker 7>the audience that he was already building at that time

0:59:03.280 --> 0:59:05.440
<v Speaker 7>and the relationship that he was already building. So I

0:59:05.480 --> 0:59:07.919
<v Speaker 7>mean it was just kind of a no brainer. Once

0:59:07.960 --> 0:59:10.680
<v Speaker 7>we sat down and broke bread, and you know, I

0:59:10.720 --> 0:59:15.920
<v Speaker 7>remember my guy Slow, he actually put together a brunch me, Nipsey,

0:59:16.400 --> 0:59:20.919
<v Speaker 7>Uh Wilson Chandler just to talk about you know, other

0:59:21.280 --> 0:59:27.040
<v Speaker 7>ventures that we wanted to get into, startup investing, venture investing, technology,

0:59:27.440 --> 0:59:29.440
<v Speaker 7>film and television.

0:59:29.320 --> 0:59:31.760
<v Speaker 3>Health, you know, the documentary that he was going to do.

0:59:31.920 --> 0:59:33.000
<v Speaker 6>Introduce him to bitcoin too.

0:59:33.520 --> 0:59:36.200
<v Speaker 7>Yeah, so definitely, you know that that was that was

0:59:36.240 --> 0:59:38.680
<v Speaker 7>a conversation. He said, Yo, Ryan, what's the next topic?

0:59:38.720 --> 0:59:40.640
<v Speaker 7>I said, Yo, Crypto. He said, Okay, I'm on it.

0:59:40.720 --> 0:59:43.760
<v Speaker 6>You know, we have a crazy story about crypto. We'll

0:59:43.760 --> 0:59:44.680
<v Speaker 6>talk about that another time.

0:59:44.920 --> 0:59:48.960
<v Speaker 7>Why were we gonna talk about we lost some money?

0:59:49.040 --> 0:59:53.640
<v Speaker 3>All right? Why what happened? Come on now, you want

0:59:53.640 --> 0:59:54.840
<v Speaker 3>to learn from the mistakes?

0:59:54.880 --> 0:59:58.080
<v Speaker 2>Yeah, yeah, So we was in Asia. We did a

0:59:58.080 --> 1:00:00.480
<v Speaker 2>whole episode about this. But we was in Asia, me

1:00:00.520 --> 1:00:03.120
<v Speaker 2>and Jamal, and we went there. We took a sabbatical

1:00:03.160 --> 1:00:05.400
<v Speaker 2>for thirty days. And at that time, that was like

1:00:05.440 --> 1:00:06.120
<v Speaker 2>when crypto was.

1:00:06.120 --> 1:00:08.480
<v Speaker 3>Going crazy and seventeen.

1:00:08.520 --> 1:00:10.960
<v Speaker 5>Yeah, in November, November twenty seventeen.

1:00:11.240 --> 1:00:12.160
<v Speaker 6>You left December first.

1:00:12.880 --> 1:00:16.760
<v Speaker 2>Yeah, so we was in I was in light coin,

1:00:16.800 --> 1:00:20.760
<v Speaker 2>ethereum and bitcoin and I just put money in and

1:00:21.320 --> 1:00:23.360
<v Speaker 2>I went to Asia. And as I'm in Asia, that's

1:00:23.360 --> 1:00:25.120
<v Speaker 2>when it just starts going crazy. Every day, I'm making

1:00:25.160 --> 1:00:27.520
<v Speaker 2>like a thousand dollars a day. So I'm telling them

1:00:27.520 --> 1:00:29.480
<v Speaker 2>I'm the only one that invested out of all my friends,

1:00:29.760 --> 1:00:31.320
<v Speaker 2>and I'm telling everybody in the group chat. I'm like

1:00:31.880 --> 1:00:34.240
<v Speaker 2>I'm sending them screenshots on coin base, like look, we

1:00:34.400 --> 1:00:36.720
<v Speaker 2>got much money I made today. Like it's like i

1:00:36.720 --> 1:00:38.240
<v Speaker 2>feel like I'm on top of the world. I'm like,

1:00:38.280 --> 1:00:41.240
<v Speaker 2>I'm making a million dollars by summer. So they're still

1:00:41.280 --> 1:00:43.160
<v Speaker 2>kind of like a little nervous about it, and I'm

1:00:43.160 --> 1:00:45.120
<v Speaker 2>just I'm putting more money in and it just keeps

1:00:45.120 --> 1:00:48.880
<v Speaker 2>going up, keeps going up. So then they decided to

1:00:48.880 --> 1:00:51.920
<v Speaker 2>lock in Troy, like locked himself in his basement. And then

1:00:51.920 --> 1:00:54.880
<v Speaker 2>he started finding all these aught coins. He's telling about

1:00:54.880 --> 1:00:58.600
<v Speaker 2>this guy named Justin's son who got a coin named Tron, Like, oh,

1:00:58.640 --> 1:01:00.960
<v Speaker 2>we don't know, I say, I laid man, I'm doing

1:01:01.040 --> 1:01:02.040
<v Speaker 2>a nice thing with bitcoin.

1:01:02.080 --> 1:01:03.640
<v Speaker 5>You talking about this alternative stuff.

1:01:03.640 --> 1:01:05.360
<v Speaker 4>But I told him come home. I said, yo, listen,

1:01:05.360 --> 1:01:06.720
<v Speaker 4>I don't care what you're doing. Get on the flight,

1:01:06.720 --> 1:01:09.680
<v Speaker 4>come back. I found something nobody was talking about. All coins, okay,

1:01:09.760 --> 1:01:12.840
<v Speaker 4>it was like bitcoin. Everybody thought crypto currency was bitcoin, right,

1:01:13.000 --> 1:01:14.480
<v Speaker 4>And then I saw all these I'm like, yo, bro,

1:01:14.560 --> 1:01:17.120
<v Speaker 4>this like nine hundred different coins, right. So then I

1:01:17.120 --> 1:01:19.120
<v Speaker 4>saw Justin Son. I'm like, yeah, i'mnna follow that.

1:01:19.480 --> 1:01:21.960
<v Speaker 2>So he said Justin Son, and I never really trusted

1:01:22.080 --> 1:01:23.160
<v Speaker 2>Justin Son because.

1:01:22.880 --> 1:01:25.200
<v Speaker 8>I know, you know, it was weird in the parent

1:01:26.000 --> 1:01:28.640
<v Speaker 8>the parent video, I promise you. We was watching him

1:01:28.640 --> 1:01:32.240
<v Speaker 8>on periscope and he he blew his nose and white

1:01:32.240 --> 1:01:34.160
<v Speaker 8>people he was doing and he was like, yo, we

1:01:34.200 --> 1:01:36.160
<v Speaker 8>can't trust anybody who do that I don't know about

1:01:36.160 --> 1:01:36.440
<v Speaker 8>this guy.

1:01:36.480 --> 1:01:37.880
<v Speaker 2>He's like, no, no, trust me, he's a genius to

1:01:37.960 --> 1:01:40.760
<v Speaker 2>the I'm like, I whatever, So I put some money

1:01:40.760 --> 1:01:43.600
<v Speaker 2>in trying and then tron goes from two cents to

1:01:43.680 --> 1:01:44.760
<v Speaker 2>twenty eight cents or something like.

1:01:44.800 --> 1:01:45.560
<v Speaker 5>That was crazy.

1:01:45.600 --> 1:01:46.880
<v Speaker 4>It was like four tenths of a cent.

1:01:47.320 --> 1:01:49.240
<v Speaker 2>It was going crazy. So I'm like, okay, so now

1:01:49.280 --> 1:01:51.919
<v Speaker 2>it's like all money. So now we're staying up all night.

1:01:52.360 --> 1:01:55.840
<v Speaker 2>Nobody's looking at all these all coins and master no.

1:01:56.080 --> 1:02:00.440
<v Speaker 2>It became my cryptocurrency experts and making money handles fish.

1:02:01.120 --> 1:02:04.560
<v Speaker 2>And then it started to February and then it was

1:02:04.640 --> 1:02:06.160
<v Speaker 2>like all right, let me just.

1:02:06.120 --> 1:02:11.439
<v Speaker 7>Hold on, hold on life.

1:02:11.680 --> 1:02:15.880
<v Speaker 2>I'm happy we can. Then it crashed crazy. But then

1:02:15.880 --> 1:02:19.200
<v Speaker 2>they said by the dip. They said by the dip,

1:02:19.360 --> 1:02:21.640
<v Speaker 2>so I put more money in and then it crashed

1:02:21.640 --> 1:02:24.600
<v Speaker 2>against like by the dipping, and then it's just everything

1:02:24.600 --> 1:02:26.360
<v Speaker 2>that I made I lost, and then I lost more

1:02:26.400 --> 1:02:27.360
<v Speaker 2>money on top of that.

1:02:27.440 --> 1:02:29.640
<v Speaker 6>And the plane is still laying but we're still on.

1:02:30.440 --> 1:02:31.880
<v Speaker 5>We're still on the plane, got money and.

1:02:31.920 --> 1:02:36.040
<v Speaker 2>Holding wait wait, holding for their h O D L right,

1:02:37.960 --> 1:02:38.800
<v Speaker 2>holding for their life.

1:02:38.960 --> 1:02:39.960
<v Speaker 5>That that's the crypto.

1:02:40.400 --> 1:02:43.800
<v Speaker 3>That's yeah, yeah, I have a much different.

1:02:46.040 --> 1:02:48.480
<v Speaker 4>I mean, like you've been seeing in the future for

1:02:48.520 --> 1:02:51.600
<v Speaker 4>a long time. I read you got into bigcoin in

1:02:51.640 --> 1:02:54.600
<v Speaker 4>its early stages. Yeah, because it started around For me,

1:02:54.640 --> 1:02:57.400
<v Speaker 4>it started around music, when when they were trying to

1:02:57.400 --> 1:03:00.240
<v Speaker 4>crack down on people getting free music, they started having

1:03:00.280 --> 1:03:02.160
<v Speaker 4>payments that you couldn't track and so one of the

1:03:02.200 --> 1:03:04.240
<v Speaker 4>ways you could pay was bitcoin. That's the first time

1:03:04.280 --> 1:03:06.200
<v Speaker 4>I ever heard about I never thought about it again, right,

1:03:06.680 --> 1:03:07.000
<v Speaker 4>But you.

1:03:07.000 --> 1:03:10.120
<v Speaker 7>Were in there early twenty thirteen, so I was already

1:03:10.200 --> 1:03:14.120
<v Speaker 7>had a bit pay integration with my Shopify store. And

1:03:14.720 --> 1:03:18.840
<v Speaker 7>it's actually been Horwitz, who was the first investor in Superphone,

1:03:18.880 --> 1:03:22.400
<v Speaker 7>introduced me to Brian and Fred who were the founders

1:03:22.560 --> 1:03:27.320
<v Speaker 7>of coinbase, and Brian actually gave me. He gave me

1:03:27.360 --> 1:03:30.600
<v Speaker 7>five dollars worth of bitcoin and that's that's that's all

1:03:30.640 --> 1:03:31.120
<v Speaker 7>I needed.

1:03:31.200 --> 1:03:33.240
<v Speaker 3>I was like, this is it, you know what I mean?

1:03:33.840 --> 1:03:35.720
<v Speaker 3>And that was it. And so I literally you.

1:03:35.680 --> 1:03:39.040
<v Speaker 7>Know that that whole that whole uh, that was a

1:03:39.040 --> 1:03:39.800
<v Speaker 7>crazy season.

1:03:40.000 --> 1:03:40.960
<v Speaker 3>That whole season.

1:03:41.600 --> 1:03:44.280
<v Speaker 7>I was literally you know, people were like, I was like, yo,

1:03:44.360 --> 1:03:46.120
<v Speaker 7>I'm not performing unless I'm getting paid.

1:03:47.440 --> 1:03:49.960
<v Speaker 3>What is that? I was like, look, just figure it out, man.

1:03:50.000 --> 1:03:53.000
<v Speaker 7>But here's my here's my wallet address.

1:03:51.960 --> 1:03:54.840
<v Speaker 3>Yea, yeah, you know that.

1:03:55.760 --> 1:03:59.560
<v Speaker 7>Yeah, and so you know, you know, shout out my

1:04:00.120 --> 1:04:03.880
<v Speaker 7>uh literally one of my my dearest friends. You know,

1:04:04.280 --> 1:04:08.800
<v Speaker 7>he really was, I would say, largely responsible for a

1:04:08.880 --> 1:04:14.400
<v Speaker 7>lot of the innovation that that I've come to to

1:04:14.600 --> 1:04:18.880
<v Speaker 7>appreciate and come to see early in technology, Rashid Richmond.

1:04:19.400 --> 1:04:19.640
<v Speaker 3>Uh.

1:04:19.640 --> 1:04:23.600
<v Speaker 7>And you know he has he has two currencies right now,

1:04:23.800 --> 1:04:27.160
<v Speaker 7>like cash, which he's always sending me to screenshots, you know,

1:04:27.280 --> 1:04:30.600
<v Speaker 7>up one hundred and thirty percent, up five hundred percent.

1:04:30.640 --> 1:04:35.040
<v Speaker 7>And so you know, basically, I think that you know,

1:04:35.280 --> 1:04:37.439
<v Speaker 7>you guys did what you're supposed to do in terms

1:04:37.480 --> 1:04:41.200
<v Speaker 7>of being as uh as a students you possibly could

1:04:41.200 --> 1:04:43.880
<v Speaker 7>be in terms of being students uh and learning as

1:04:43.960 --> 1:04:45.840
<v Speaker 7>much as possible and also learning on.

1:04:47.640 --> 1:04:50.960
<v Speaker 3>Those slippery slopes on the way down right. Uh.

1:04:51.000 --> 1:04:53.840
<v Speaker 7>And so you know he he he basically taught himself

1:04:54.920 --> 1:04:57.480
<v Speaker 7>and and and launched a coin. And once you could

1:04:57.480 --> 1:05:00.200
<v Speaker 7>build a community of minors and you can actually get

1:05:00.320 --> 1:05:03.760
<v Speaker 7>on an exchange, there's real value. I think though it's

1:05:03.800 --> 1:05:08.520
<v Speaker 7>important to really understand that, uh, you know, bitcoin.

1:05:08.200 --> 1:05:10.160
<v Speaker 3>Is really like a stored value.

1:05:10.160 --> 1:05:12.560
<v Speaker 7>And I'm just sorrying about bigcoin, but really it's all

1:05:12.560 --> 1:05:16.800
<v Speaker 7>crypto currents. Really it's like a stored value instrument. And

1:05:16.840 --> 1:05:19.880
<v Speaker 7>it being a stored value instrument, you know at at

1:05:19.920 --> 1:05:24.760
<v Speaker 7>some time, at some point, you know, people are actually

1:05:24.960 --> 1:05:29.520
<v Speaker 7>more inclined to hold right because of stored value. So

1:05:29.520 --> 1:05:32.520
<v Speaker 7>it's almost like gold, right they're holding, and you know,

1:05:32.600 --> 1:05:36.160
<v Speaker 7>they're varying viewpoints on cryptocurrency. I mean, you know, one

1:05:36.200 --> 1:05:39.040
<v Speaker 7>of the greatest investors in the world is is you know,

1:05:39.320 --> 1:05:43.000
<v Speaker 7>very vehemently and vocally and non believer of crypto and

1:05:43.000 --> 1:05:44.840
<v Speaker 7>more in Buffett, and he's just like, look, man, this

1:05:44.960 --> 1:05:48.360
<v Speaker 7>is what is this? You know, But at the same time,

1:05:48.440 --> 1:05:53.880
<v Speaker 7>it's it's always just about understanding and recognizing, h recognizing

1:05:54.000 --> 1:05:58.840
<v Speaker 7>the the upside and you know, capturing that upside before

1:05:59.520 --> 1:06:00.000
<v Speaker 7>yeah before.

1:06:00.200 --> 1:06:02.000
<v Speaker 2>But you know what my personal thing, I think, if

1:06:02.120 --> 1:06:04.240
<v Speaker 2>I believe anything, I believe in bitcoin, because bitcoin really

1:06:04.240 --> 1:06:07.880
<v Speaker 2>hasn't forced like was like nine thousand right now, thou

1:06:09.000 --> 1:06:13.720
<v Speaker 2>really like those other coins lost like ninety like Neo.

1:06:13.960 --> 1:06:17.920
<v Speaker 4>Yeah, shout the Neo because that's.

1:06:18.480 --> 1:06:19.200
<v Speaker 5>That was involved.

1:06:19.240 --> 1:06:22.960
<v Speaker 2>And I had so many coins, Bigcoin, these security coins.

1:06:22.960 --> 1:06:24.440
<v Speaker 2>I became, like I'm telling you, in three weeks, I

1:06:24.440 --> 1:06:27.480
<v Speaker 2>became a.

1:06:26.160 --> 1:06:28.440
<v Speaker 5>Security coins and the privacy coins.

1:06:30.760 --> 1:06:39.000
<v Speaker 4>Narrowrow really in that. Yeah, you know, I'm telling you. Yeah,

1:06:39.160 --> 1:06:41.240
<v Speaker 4>but that's another thing we thought we really have master

1:06:41.520 --> 1:06:44.080
<v Speaker 4>That was like a meeting at your house Sunday.

1:06:44.160 --> 1:06:46.560
<v Speaker 2>But yeah, but bigcoin is still kind of I think

1:06:47.560 --> 1:06:49.320
<v Speaker 2>if anything is gonna.

1:06:49.080 --> 1:06:51.480
<v Speaker 5>Survive, bitcoin is going to be here for the future.

1:06:51.680 --> 1:06:51.960
<v Speaker 3>Yeah.

1:06:52.160 --> 1:06:57.320
<v Speaker 7>And once you start seeing regulation, Yeah, that's when you know, like, Okay,

1:06:57.600 --> 1:07:02.080
<v Speaker 7>the powers that be are recognized asing the need and

1:07:02.840 --> 1:07:05.360
<v Speaker 7>feel like they need to get involved. Then you know

1:07:05.440 --> 1:07:08.600
<v Speaker 7>that there's enough of a mass adoption that there is

1:07:08.680 --> 1:07:12.880
<v Speaker 7>some real tangible value there. And so yeah, I mean,

1:07:12.920 --> 1:07:17.160
<v Speaker 7>i'm i'm you know, getting in it, like two hundred

1:07:17.320 --> 1:07:21.080
<v Speaker 7>of coin at bitcoins, you know, so even to actually

1:07:21.200 --> 1:07:23.800
<v Speaker 7>ride through that, you know, the height of twenty seventeen,

1:07:24.440 --> 1:07:25.960
<v Speaker 7>I'm looking at my account.

1:07:25.600 --> 1:07:30.800
<v Speaker 2>Like like heroines, like, yeah, we're gonna stop all this music,

1:07:31.480 --> 1:07:33.560
<v Speaker 2>Like it felt like it was a whole different game

1:07:33.600 --> 1:07:34.600
<v Speaker 2>playing played out there.

1:07:34.680 --> 1:07:36.120
<v Speaker 6>Man, Yeah, we've seen.

1:07:35.920 --> 1:07:37.200
<v Speaker 5>But what comes up must come to.

1:07:37.480 --> 1:07:37.720
<v Speaker 3>Yeah.

1:07:38.160 --> 1:07:41.360
<v Speaker 2>So speaking of it, speaking of the financial topic, you

1:07:41.440 --> 1:07:45.040
<v Speaker 2>have wealth plan right, right, So what is that what

1:07:45.440 --> 1:07:49.120
<v Speaker 2>would encourage you to get into the financial literacy space

1:07:49.120 --> 1:07:50.439
<v Speaker 2>as far as as concern.

1:07:50.520 --> 1:07:56.320
<v Speaker 7>Yeah, I'm I'm, I'm charged up about this concept that

1:07:57.000 --> 1:08:02.480
<v Speaker 7>by twenty forty the majority of the United States population

1:08:03.000 --> 1:08:09.360
<v Speaker 7>will be minorities, right, And at the same time, there's only,

1:08:09.400 --> 1:08:12.160
<v Speaker 7>i think the last statistic really about three percent of

1:08:12.240 --> 1:08:17.200
<v Speaker 7>us that are that are in technology and innovation as

1:08:17.200 --> 1:08:20.799
<v Speaker 7>a career, and that's that could be for a variety

1:08:20.800 --> 1:08:23.800
<v Speaker 7>of reasons. Maybe we just like singing and dancing and

1:08:23.880 --> 1:08:26.920
<v Speaker 7>rapping and you know, or maybe we just like athletics

1:08:26.920 --> 1:08:28.760
<v Speaker 7>and there's plenty of money to be made.

1:08:29.240 --> 1:08:31.960
<v Speaker 5>Ex So.

1:08:33.760 --> 1:08:36.040
<v Speaker 7>The issue though for me, is that at least, you know,

1:08:36.080 --> 1:08:38.200
<v Speaker 7>in terms of some of the conversations I've been having,

1:08:39.160 --> 1:08:43.519
<v Speaker 7>especially for minorities, we always it always seems as though

1:08:44.400 --> 1:08:48.720
<v Speaker 7>we're one step behind in terms of our adoption of

1:08:48.760 --> 1:08:51.759
<v Speaker 7>where the world is going. So, yeah, you know, everyone

1:08:51.800 --> 1:08:55.479
<v Speaker 7>started out as farmers, then moved on to industrial and

1:08:55.520 --> 1:08:59.000
<v Speaker 7>we were still farmers, right. Then industrial moved on to

1:08:59.080 --> 1:09:02.760
<v Speaker 7>service and hospitality, and we were still working on the railroad, right.

1:09:02.960 --> 1:09:06.360
<v Speaker 7>And then service moved on to technology, and we're still

1:09:06.400 --> 1:09:08.519
<v Speaker 7>in the service business. And when I talk about service,

1:09:09.000 --> 1:09:12.719
<v Speaker 7>look around, who's cleaning the houses, who's cleaning the office buildings,

1:09:12.720 --> 1:09:14.720
<v Speaker 7>who's doing the you know services?

1:09:14.800 --> 1:09:15.000
<v Speaker 6>Right?

1:09:15.439 --> 1:09:18.840
<v Speaker 7>Whereas there has already been a shift to technology and

1:09:18.960 --> 1:09:21.080
<v Speaker 7>even in venture investing. You know, shout out of my

1:09:21.120 --> 1:09:24.240
<v Speaker 7>guy of Richard Kirby from Equal Ventures. He just you know,

1:09:24.320 --> 1:09:26.320
<v Speaker 7>raise a fifty six million dollar fun shot of my

1:09:26.360 --> 1:09:32.160
<v Speaker 7>guys over at Harvard at Halem Capital. Yeah, yeah, so

1:09:32.360 --> 1:09:36.839
<v Speaker 7>you know my guys over there Base Ventures, Paul Judge,

1:09:37.240 --> 1:09:40.560
<v Speaker 7>you know there, you know Robert Smith.

1:09:40.280 --> 1:09:43.800
<v Speaker 3>I think you know, a really big, a really big force.

1:09:43.600 --> 1:09:48.000
<v Speaker 7>In terms of finance, uh and investing private equity, right,

1:09:48.080 --> 1:09:50.200
<v Speaker 7>And so I feel like there should be more names.

1:09:50.200 --> 1:09:53.000
<v Speaker 7>I feel like there should be more superstars in that

1:09:53.280 --> 1:09:57.759
<v Speaker 7>world and in that pathway, in that archetype, just because

1:09:57.840 --> 1:10:02.360
<v Speaker 7>I feel like, a like you said, it's about exposure.

1:10:02.560 --> 1:10:04.000
<v Speaker 3>What example do?

1:10:05.120 --> 1:10:09.160
<v Speaker 7>What example does the next generation really have in terms

1:10:09.160 --> 1:10:12.880
<v Speaker 7>of that pathway? And also how do how do we

1:10:12.920 --> 1:10:13.599
<v Speaker 7>frame wealth?

1:10:13.920 --> 1:10:14.200
<v Speaker 3>Right?

1:10:14.479 --> 1:10:17.719
<v Speaker 7>Is wealth a million dollars? Is wealth two million dollars?

1:10:17.840 --> 1:10:20.360
<v Speaker 7>Is it five hundred million? Is is it a billion?

1:10:20.479 --> 1:10:21.040
<v Speaker 6>Is it? You know?

1:10:21.120 --> 1:10:23.600
<v Speaker 7>We got folks talking about Elon must gonna be a

1:10:23.640 --> 1:10:26.200
<v Speaker 7>Triggon there. You know, Apple's got a trillion dollars worth

1:10:26.200 --> 1:10:29.280
<v Speaker 7>of cash or market valuation. You know, So I think

1:10:29.320 --> 1:10:33.160
<v Speaker 7>that it's just important. You know, I've had too many

1:10:33.160 --> 1:10:37.200
<v Speaker 7>conversations with folks that either come into my organization that

1:10:37.280 --> 1:10:41.679
<v Speaker 7>are either mentees of mine employees of mine, who literally

1:10:41.720 --> 1:10:43.760
<v Speaker 7>will tell me straight to my face, Hey, I don't

1:10:43.800 --> 1:10:46.040
<v Speaker 7>even look at my accounts because I don't like what

1:10:46.120 --> 1:10:48.720
<v Speaker 7>I see. You don't look at your accounts. No, I

1:10:48.720 --> 1:10:50.320
<v Speaker 7>don't even look at my account because don't like what

1:10:50.360 --> 1:10:52.479
<v Speaker 7>I see. And I'm I'm hoping that I get the

1:10:52.520 --> 1:10:55.080
<v Speaker 7>big break, you know, I'm hoping that as a creative,

1:10:55.400 --> 1:10:57.360
<v Speaker 7>you know, I get the big campaign, or I get

1:10:57.400 --> 1:11:00.840
<v Speaker 7>the big record deal, or I get the big athletic contract.

1:11:00.920 --> 1:11:06.959
<v Speaker 7>And the reality, though, is that with calculated, measured moves,

1:11:07.000 --> 1:11:09.880
<v Speaker 7>you really can, with the right kind of saving and

1:11:09.920 --> 1:11:12.679
<v Speaker 7>budgeting and paying yourself and making sure that your assets

1:11:12.680 --> 1:11:16.800
<v Speaker 7>are allocated the right way, you can guarantee as long

1:11:16.840 --> 1:11:20.439
<v Speaker 7>as you start early, that you retire with a million dollars.

1:11:20.520 --> 1:11:20.680
<v Speaker 3>Right.

1:11:21.120 --> 1:11:24.679
<v Speaker 7>And So for me, you know, I didn't go to school.

1:11:24.720 --> 1:11:28.559
<v Speaker 7>I don't have a you know, any series, any series

1:11:28.600 --> 1:11:31.960
<v Speaker 7>at all. I just have my experience, and so I

1:11:31.960 --> 1:11:35.360
<v Speaker 7>thought that it could be valuable to give people an

1:11:35.360 --> 1:11:38.800
<v Speaker 7>insight into my actual portfolio. How am I How am

1:11:38.800 --> 1:11:43.200
<v Speaker 7>I invested in real estate without having fifty thousand dollars there?

1:11:43.280 --> 1:11:46.880
<v Speaker 7>How am I invested in stocks without knowing or being

1:11:46.880 --> 1:11:50.360
<v Speaker 7>an expert in stocks? How am I investing in alternative

1:11:50.400 --> 1:11:57.320
<v Speaker 7>investments like art or or or interest bearing investments like

1:11:57.400 --> 1:11:59.960
<v Speaker 7>loans that are going to give me return?

1:12:00.240 --> 1:12:02.400
<v Speaker 3>And really, you know, how do I adopt the.

1:12:02.640 --> 1:12:06.200
<v Speaker 7>Seven streams of income or how did I adopt the

1:12:06.240 --> 1:12:10.000
<v Speaker 7>seven streams of income of every millionaire before I'm a millionaire? Right,

1:12:10.240 --> 1:12:14.719
<v Speaker 7>so that those streams would actually grow and collectively would

1:12:14.720 --> 1:12:17.679
<v Speaker 7>eventually yield me that million dollar or a million plus

1:12:17.720 --> 1:12:20.000
<v Speaker 7>nest egg that I wanted to get to. And so

1:12:20.040 --> 1:12:22.360
<v Speaker 7>for me, I'm looking at the next generation. I'm seeing

1:12:23.280 --> 1:12:26.519
<v Speaker 7>folks in their twenties and thirties a getting their first jobs. Yeah,

1:12:26.560 --> 1:12:30.400
<v Speaker 7>they have an appetite to, you know, buy things that

1:12:30.439 --> 1:12:33.599
<v Speaker 7>they don't need to impress people that they don't know, right,

1:12:34.040 --> 1:12:37.200
<v Speaker 7>And for me, I'm like, look, you know, put that

1:12:38.120 --> 1:12:42.479
<v Speaker 7>money to work for you now. And the earlier you

1:12:42.520 --> 1:12:45.639
<v Speaker 7>put that to work for you, the earlier you will

1:12:45.680 --> 1:12:48.559
<v Speaker 7>be able to make decisions about where you want to

1:12:48.600 --> 1:12:50.640
<v Speaker 7>work in exchange for your money, because your money is

1:12:50.680 --> 1:12:52.439
<v Speaker 7>working for you. And so that's really what wealth plan

1:12:52.600 --> 1:12:56.160
<v Speaker 7>is about. It's really easy Wealthplan dot co. You could

1:12:56.200 --> 1:12:58.920
<v Speaker 7>just jump on you leave your number. I will literally

1:12:59.000 --> 1:13:01.800
<v Speaker 7>every month text you an action item. How do you

1:13:01.800 --> 1:13:04.280
<v Speaker 7>get into stocks? How do you fix your credit? How

1:13:04.280 --> 1:13:07.040
<v Speaker 7>do you loan money to yourself so that you can

1:13:07.080 --> 1:13:09.720
<v Speaker 7>actually improve your credit score, because now, of course you're

1:13:09.720 --> 1:13:13.519
<v Speaker 7>not going to default on yourself, right And so look,

1:13:13.520 --> 1:13:16.240
<v Speaker 7>I feel like there's there's I went to an Ivy

1:13:16.320 --> 1:13:21.280
<v Speaker 7>League school, and yeah, and I mean there were zero

1:13:21.400 --> 1:13:26.360
<v Speaker 7>classes on budgeting, zero classes on credit, zero classes on

1:13:26.800 --> 1:13:30.840
<v Speaker 7>real estate investing, zero classes on how to even read

1:13:31.600 --> 1:13:36.400
<v Speaker 7>a chart of a security, zero classes on dividends, zero

1:13:36.560 --> 1:13:39.479
<v Speaker 7>classes on and I know people you know with large

1:13:39.520 --> 1:13:42.559
<v Speaker 7>lump sums of money in their account who literally are

1:13:42.840 --> 1:13:47.160
<v Speaker 7>because of just that lack of education. They're not even

1:13:47.400 --> 1:13:50.400
<v Speaker 7>diversified in their investments. They just like to see the

1:13:50.439 --> 1:13:55.040
<v Speaker 7>cash in in there, without understanding that you're actually losing

1:13:55.080 --> 1:13:59.360
<v Speaker 7>money by just having unless yass. Unless your interest rate

1:13:59.439 --> 1:14:02.599
<v Speaker 7>in your big account is beating inflation, you're losing money.

1:14:02.640 --> 1:14:05.679
<v Speaker 7>So and these are all just simple concepts. I break

1:14:05.680 --> 1:14:09.160
<v Speaker 7>it down super simple in the same way that I'm

1:14:09.200 --> 1:14:13.000
<v Speaker 7>just talking here, And it's just it's just the ability

1:14:13.120 --> 1:14:18.280
<v Speaker 7>to lay out the with to lay it's the ability

1:14:18.920 --> 1:14:21.519
<v Speaker 7>that I have to lay out with clarity exactly what

1:14:21.600 --> 1:14:26.120
<v Speaker 7>I'm doing so that people can make an informed decision

1:14:27.080 --> 1:14:30.800
<v Speaker 7>whether they would like to mirror those exact same financial moves.

1:14:30.800 --> 1:14:33.040
<v Speaker 7>And that's the kind of transparency I deliver in Wealth Plan.

1:14:33.360 --> 1:14:36.120
<v Speaker 7>So it's not this isn't a class, it's just, hey,

1:14:36.240 --> 1:14:40.960
<v Speaker 7>this is where I'm invested. The barriers to entry, you know,

1:14:41.680 --> 1:14:44.240
<v Speaker 7>no matter what I've seen, you know, millions of dollars

1:14:44.280 --> 1:14:46.400
<v Speaker 7>going in and out of my accounts. You could start

1:14:46.439 --> 1:14:49.320
<v Speaker 7>with five hundred bucks. And you know, it comes down

1:14:49.360 --> 1:14:53.000
<v Speaker 7>to discipline, It comes down to management of your finances.

1:14:53.040 --> 1:14:55.559
<v Speaker 7>It comes down actually looking at your accounts every day,

1:14:56.560 --> 1:14:58.719
<v Speaker 7>comes down and having a goal for where you would

1:14:58.720 --> 1:15:00.320
<v Speaker 7>like to be. And just like we talked about in

1:15:00.320 --> 1:15:04.720
<v Speaker 7>a previous segment, dream as big as you want to dream, right,

1:15:05.920 --> 1:15:08.800
<v Speaker 7>because once that vision is you know, I have one

1:15:08.840 --> 1:15:11.679
<v Speaker 7>conversation with the legend Quincy Jones, I say, what advice

1:15:11.720 --> 1:15:12.400
<v Speaker 7>do you have for me?

1:15:12.479 --> 1:15:12.639
<v Speaker 5>Say?

1:15:12.640 --> 1:15:15.360
<v Speaker 3>Hey, shoot shoot for the moon. You land in the stars.

1:15:15.479 --> 1:15:19.120
<v Speaker 7>You know, and so you know, what is that financial

1:15:19.120 --> 1:15:20.600
<v Speaker 7>goal that you have for yourself?

1:15:20.800 --> 1:15:21.599
<v Speaker 3>What is that.

1:15:21.640 --> 1:15:24.680
<v Speaker 7>Amount that you would like just to leave for your

1:15:24.760 --> 1:15:28.280
<v Speaker 7>next generation? I think in many ways, especially in our community,

1:15:28.600 --> 1:15:31.040
<v Speaker 7>we're worried about being checked to check because we got

1:15:31.040 --> 1:15:32.920
<v Speaker 7>to pay that rent. We gotta pay, you know, we

1:15:32.960 --> 1:15:35.960
<v Speaker 7>started a business, we got to maybe you got some employees,

1:15:35.960 --> 1:15:36.439
<v Speaker 7>et cetera.

1:15:37.040 --> 1:15:38.600
<v Speaker 3>And do you really.

1:15:38.360 --> 1:15:41.559
<v Speaker 7>Want to be in that hamster wheel, right or do

1:15:41.640 --> 1:15:43.040
<v Speaker 7>you want to be able to say, look the same

1:15:43.080 --> 1:15:46.559
<v Speaker 7>way I saw at Harvard, those kids got set up

1:15:46.600 --> 1:15:48.559
<v Speaker 7>by their parents. I want to be in that position

1:15:48.600 --> 1:15:51.560
<v Speaker 7>for my next generation, whether it's your nephews or nieces,

1:15:51.240 --> 1:15:54.320
<v Speaker 7>your kids, or whether you want to you know, pay

1:15:54.400 --> 1:15:57.640
<v Speaker 7>back your parents for supporting you for eighteen, you know,

1:15:57.720 --> 1:16:00.439
<v Speaker 7>twenty twenty five, sometimes thirty years a year life, you

1:16:00.520 --> 1:16:02.679
<v Speaker 7>know what I mean? What is it that you really

1:16:02.720 --> 1:16:06.840
<v Speaker 7>want to do in it? And that pathway? As long

1:16:06.880 --> 1:16:09.559
<v Speaker 7>as you have patience, as long as you have the

1:16:09.640 --> 1:16:13.280
<v Speaker 7>ability to delay some gratification, as long as you have

1:16:13.320 --> 1:16:16.640
<v Speaker 7>the ability to have some discipline with your spending and

1:16:16.640 --> 1:16:21.000
<v Speaker 7>and with your consumption, you could be paying yourself. And

1:16:21.120 --> 1:16:27.240
<v Speaker 7>paying yourself really will pay off, you know, exponentially with compounding,

1:16:27.320 --> 1:16:29.120
<v Speaker 7>you know, and so yeah.

1:16:30.120 --> 1:16:32.880
<v Speaker 3>Yeah, yeah, yeah, I mean, then you have your time.

1:16:33.000 --> 1:16:36.360
<v Speaker 4>I think that I was having this debate actually a

1:16:36.400 --> 1:16:38.559
<v Speaker 4>discussion with a lot of my colleagues about time and

1:16:38.600 --> 1:16:41.160
<v Speaker 4>like how how valuable is And then I literally played

1:16:41.200 --> 1:16:41.400
<v Speaker 4>on the.

1:16:41.400 --> 1:16:42.200
<v Speaker 6>Quote that you said.

1:16:42.240 --> 1:16:45.559
<v Speaker 4>You said that wealth wealth not the sense of being

1:16:45.560 --> 1:16:48.679
<v Speaker 4>a monetary thing, but wealth is having the ability to.

1:16:48.600 --> 1:16:51.360
<v Speaker 6>Make decisions to have your own time.

1:16:51.640 --> 1:16:54.000
<v Speaker 4>Yeah, And they were like, I'm like, that's what I've

1:16:54.000 --> 1:16:55.719
<v Speaker 4>been trying to say, that's what that's.

1:16:55.560 --> 1:16:56.120
<v Speaker 6>It right there.

1:16:56.200 --> 1:16:57.920
<v Speaker 3>Yeah, it's real, it's real.

1:16:58.040 --> 1:17:01.559
<v Speaker 7>And so look, I want everybody to have the time

1:17:02.280 --> 1:17:05.519
<v Speaker 7>because we need more innovators, we need more creators. We

1:17:05.600 --> 1:17:08.920
<v Speaker 7>need folks that are really that are dreamers and visionaries

1:17:08.960 --> 1:17:12.479
<v Speaker 7>that are going to think about these challenges that we're

1:17:12.479 --> 1:17:16.200
<v Speaker 7>going to be facing. Because as you've seen with Uber,

1:17:16.479 --> 1:17:19.960
<v Speaker 7>as you've seen with Airbnb, as you've seen with Dropbox,

1:17:20.040 --> 1:17:26.440
<v Speaker 7>as you've seen with Google, Amazon, Facebooks, Guide, WhatsApp, Brex, Robinhood,

1:17:26.520 --> 1:17:29.559
<v Speaker 7>whatever it is, the folks that sit down and dream

1:17:29.640 --> 1:17:34.400
<v Speaker 7>up that solution because they know the challenges that we're

1:17:34.439 --> 1:17:39.400
<v Speaker 7>about to face and make it easily accessible, affordable, adoptable,

1:17:39.920 --> 1:17:43.080
<v Speaker 7>those are the folks that stand to reap the benefits

1:17:43.120 --> 1:17:45.120
<v Speaker 7>of creating that kind of value in the world. And

1:17:45.120 --> 1:17:47.559
<v Speaker 7>so you need time to be able to just be

1:17:47.640 --> 1:17:49.840
<v Speaker 7>a visionary. You need time to be able to just think.

1:17:49.880 --> 1:17:52.160
<v Speaker 7>You need time to be able to just say, Okay,

1:17:52.320 --> 1:17:54.400
<v Speaker 7>how can I be more efficient? You need time to

1:17:54.800 --> 1:17:58.599
<v Speaker 7>have dinners and conversations and take walks with people that

1:17:58.640 --> 1:18:01.280
<v Speaker 7>are going to invest not only their money but their

1:18:01.320 --> 1:18:03.240
<v Speaker 7>time with you to help build that vision and make

1:18:03.280 --> 1:18:03.679
<v Speaker 7>it happen.

1:18:03.720 --> 1:18:05.760
<v Speaker 3>And so I'm a.

1:18:05.840 --> 1:18:09.720
<v Speaker 7>Living, breathing example of everything that I'm talking about. And

1:18:09.760 --> 1:18:12.680
<v Speaker 7>I'm also not just looking for wealth planned subscribers. I'm

1:18:12.680 --> 1:18:15.080
<v Speaker 7>looking for people that want to join this movement. You

1:18:15.080 --> 1:18:16.800
<v Speaker 7>want to come and work on this team and make

1:18:16.800 --> 1:18:20.519
<v Speaker 7>this kind of impact so that we are actually we

1:18:20.640 --> 1:18:24.280
<v Speaker 7>have the kind of man power that's necessary to power

1:18:25.160 --> 1:18:30.600
<v Speaker 7>the foundational systemic change that's going to be necessary to

1:18:30.720 --> 1:18:33.719
<v Speaker 7>put us in that position. This is the first time,

1:18:33.800 --> 1:18:36.200
<v Speaker 7>I think, and you know we were talking about a

1:18:36.240 --> 1:18:39.120
<v Speaker 7>grarian to industrial. This is the first time where you

1:18:39.120 --> 1:18:43.519
<v Speaker 7>could just have an idea, no brick, no mortar, no wood,

1:18:43.640 --> 1:18:45.879
<v Speaker 7>no steal, and build a company.

1:18:47.160 --> 1:18:49.960
<v Speaker 3>Everyone talks about it. I've seen I've seen the memes.

1:18:50.479 --> 1:18:53.639
<v Speaker 7>Airbnb's the biggest hotel company, they don't have any hotels.

1:18:53.960 --> 1:18:56.800
<v Speaker 7>Airbnb's the you know, Uber's the biggest travel company. They

1:18:56.800 --> 1:19:00.040
<v Speaker 7>don't have any cars or trains, right, So it's a

1:19:00.040 --> 1:19:05.120
<v Speaker 7>about allowing yourself the opportunity a to be surrounded by

1:19:05.200 --> 1:19:09.120
<v Speaker 7>folks that are gonna inspire you and push you. They're

1:19:09.120 --> 1:19:11.120
<v Speaker 7>not just gonna let you dream here. They're gonna push

1:19:11.200 --> 1:19:14.080
<v Speaker 7>you to dream as big as you possibly can dream.

1:19:14.439 --> 1:19:16.439
<v Speaker 7>And also they're not just gonna push you. They actually

1:19:16.479 --> 1:19:19.480
<v Speaker 7>gonna put their hands to the grinds to the grindstone

1:19:19.920 --> 1:19:22.639
<v Speaker 7>and grind that wheel with you. And so that's that's

1:19:22.640 --> 1:19:24.880
<v Speaker 7>what I'm looking for as well. Y'all know how to

1:19:24.880 --> 1:19:27.640
<v Speaker 7>reach me is text Ryan dot com. You want specific

1:19:27.720 --> 1:19:31.519
<v Speaker 7>wealth plan is wealth Planned dot co. Uh, and man,

1:19:31.800 --> 1:19:35.280
<v Speaker 7>I'm available, I'm checking my phone. I'm well organized. I'm

1:19:35.280 --> 1:19:38.479
<v Speaker 7>gonna make sure I get back to everybody and we here.

1:19:38.640 --> 1:19:40.680
<v Speaker 4>Because that that I mean that time is right to

1:19:40.840 --> 1:19:42.479
<v Speaker 4>the last thing I was thinking of, and that was

1:19:42.520 --> 1:19:45.200
<v Speaker 4>the importance of your circle of five theory. Yeah, and

1:19:45.760 --> 1:19:48.400
<v Speaker 4>I mean that pretty much is like going back to

1:19:48.560 --> 1:19:53.960
<v Speaker 4>the superphone, right. Yeah, you can put compartmentalize the people

1:19:53.960 --> 1:19:55.080
<v Speaker 4>that are texting you.

1:19:55.200 --> 1:19:55.439
<v Speaker 3>Yeah.

1:19:55.640 --> 1:19:57.680
<v Speaker 4>Right, So like if I want to talk to just

1:19:57.880 --> 1:19:59.840
<v Speaker 4>my family, I can talk to them. If I want

1:19:59.880 --> 1:20:01.960
<v Speaker 4>to to investors, I could just talk to them, right.

1:20:02.040 --> 1:20:05.160
<v Speaker 4>If I want to talk to my friends and entertainment,

1:20:05.160 --> 1:20:07.200
<v Speaker 4>I could just talk to them, right. But that circle

1:20:07.240 --> 1:20:10.120
<v Speaker 4>of five, like you, you're gonna find five people in there, right, I.

1:20:10.120 --> 1:20:11.920
<v Speaker 7>Can get you to what you need to do right,

1:20:12.040 --> 1:20:14.439
<v Speaker 7>right right, and that you know that's what that's that's

1:20:14.800 --> 1:20:17.519
<v Speaker 7>I actually have a masterclass on this. It's called the

1:20:17.560 --> 1:20:20.400
<v Speaker 7>thirty Calls Masterclass. So you can also go to thirty

1:20:20.439 --> 1:20:22.920
<v Speaker 7>calls dot com and basically what it allows you to

1:20:22.920 --> 1:20:24.200
<v Speaker 7>do is just say, hey, how.

1:20:24.080 --> 1:20:26.439
<v Speaker 3>Are you really spending your time? Are you? Do you

1:20:26.520 --> 1:20:28.200
<v Speaker 3>really feel like you're stuck?

1:20:28.960 --> 1:20:33.839
<v Speaker 7>And I advocate that whenever you feel like you're stuck,

1:20:34.000 --> 1:20:37.960
<v Speaker 7>you're just one conversation away from all the change that

1:20:38.040 --> 1:20:40.320
<v Speaker 7>you need to see in your life, one conversation away.

1:20:40.720 --> 1:20:43.120
<v Speaker 7>In order to get that to that conversation, though, you

1:20:43.240 --> 1:20:46.160
<v Speaker 7>have to have intent, and so the thirty Calls Masterclass

1:20:46.160 --> 1:20:48.600
<v Speaker 7>at thirty calls dot Com will literally just walk you

1:20:48.640 --> 1:20:51.479
<v Speaker 7>through what my process is. How did I go from

1:20:51.760 --> 1:20:54.000
<v Speaker 7>having no investors in my phone to raise it five

1:20:54.000 --> 1:20:56.680
<v Speaker 7>point six million dollars for Superphone? How did I go

1:20:56.840 --> 1:20:59.240
<v Speaker 7>from having no fans in my phone to doing a

1:20:59.240 --> 1:21:03.040
<v Speaker 7>two million dollar album cycle? Making those phone calls is

1:21:03.200 --> 1:21:08.200
<v Speaker 7>exactly what changed my feeling of being, Oh, I feel

1:21:08.200 --> 1:21:10.160
<v Speaker 7>like I'm stuck to someone saying like, oh, I have

1:21:10.240 --> 1:21:13.400
<v Speaker 7>this introduction for you, I have this opportunity for you.

1:21:14.160 --> 1:21:17.320
<v Speaker 7>I'm top of mind when they have opportunities, or I'm

1:21:17.320 --> 1:21:19.880
<v Speaker 7>top of mind when they have introductions, or on top

1:21:19.880 --> 1:21:22.240
<v Speaker 7>of mind when they need help, and I can introduce

1:21:22.240 --> 1:21:25.479
<v Speaker 7>them to people. So I lay that entire process that

1:21:25.560 --> 1:21:29.880
<v Speaker 7>I followed out at thirty Calls dot Com. So I mean, listen,

1:21:30.760 --> 1:21:32.960
<v Speaker 7>my whole life is everything that I'm talking about. This

1:21:33.120 --> 1:21:37.120
<v Speaker 7>is it's scalable, it's it's automated the way that it

1:21:37.200 --> 1:21:39.400
<v Speaker 7>needs to be. So it allows me the time to

1:21:39.479 --> 1:21:42.519
<v Speaker 7>interact on a personal level with the folks that matter

1:21:42.640 --> 1:21:45.240
<v Speaker 7>most and need it the most. And so you know,

1:21:45.320 --> 1:21:48.200
<v Speaker 7>whether it's thirty calls dot Com, it's Wealth Planned dot Co,

1:21:48.680 --> 1:21:52.040
<v Speaker 7>it's text Ryan dot Com, all of them lead directly

1:21:52.080 --> 1:21:54.080
<v Speaker 7>to my text message s feed. It's all connected to

1:21:54.160 --> 1:21:58.400
<v Speaker 7>superphone and whatever I can do, anyone who's listening to

1:21:58.479 --> 1:22:01.000
<v Speaker 7>this podcast can do and half the time, a quarter

1:22:01.000 --> 1:22:02.840
<v Speaker 7>of the time, a tenth of the time, as long

1:22:02.880 --> 1:22:05.960
<v Speaker 7>as they apply that vision and ingenuity UH and apply

1:22:06.080 --> 1:22:11.479
<v Speaker 7>that relationship management and relationship building to any uh, any

1:22:11.520 --> 1:22:13.519
<v Speaker 7>goal that they wish to achieve. And so I'm here

1:22:13.560 --> 1:22:18.920
<v Speaker 7>to help. I'm here to advocate, I invest, I make introductions, coach,

1:22:19.040 --> 1:22:24.200
<v Speaker 7>I'm my mentor. I'm here to help man.

1:22:21.720 --> 1:22:27.960
<v Speaker 2>And yeah, man, it was a pleasure. Like I said,

1:22:28.000 --> 1:22:30.920
<v Speaker 2>it was. It was a long time coming, but I'm

1:22:30.960 --> 1:22:33.599
<v Speaker 2>glad we got a chance to do this. Definitely did

1:22:33.600 --> 1:22:35.760
<v Speaker 2>not disappoint. I know that, I know the audience is

1:22:35.800 --> 1:22:38.679
<v Speaker 2>going to take a lot of gyms from this. Any

1:22:38.720 --> 1:22:41.320
<v Speaker 2>information you want to give the people, you gave them already.

1:22:41.400 --> 1:22:45.479
<v Speaker 3>What yeah, yeah, I mean you can text me. I'll

1:22:45.520 --> 1:22:45.920
<v Speaker 3>send you my.

1:22:47.880 --> 1:22:51.640
<v Speaker 4>Yeah right, Text Ryan dot com. I'm gonna give you

1:22:51.680 --> 1:22:52.960
<v Speaker 4>a phone number. That's the number of y'all.

1:22:53.040 --> 1:22:53.800
<v Speaker 3>Yeah, that's it.

1:22:53.880 --> 1:22:56.960
<v Speaker 7>I mean, who's gonna remember attent? Text Ryan dot coms

1:22:57.000 --> 1:22:59.080
<v Speaker 7>easy to remember. You leave your number, I'm sure. I'm

1:22:59.120 --> 1:23:01.400
<v Speaker 7>sure you know that, and I'll text you right.

1:23:01.240 --> 1:23:02.760
<v Speaker 4>Back at the click of a button. One hundred and

1:23:02.800 --> 1:23:04.960
<v Speaker 4>twenty two thousand people will know what you want to say.

1:23:05.040 --> 1:23:05.280
<v Speaker 6>Yep.

1:23:05.520 --> 1:23:08.960
<v Speaker 4>Very different from Instagram where you could have three album

1:23:08.960 --> 1:23:13.240
<v Speaker 4>on thousand and like fifteen. People will find out what yeah, yeah, yeah,

1:23:13.439 --> 1:23:14.040
<v Speaker 4>he's killing it.

1:23:14.080 --> 1:23:15.479
<v Speaker 5>Man, Troy housekeeping items.

1:23:15.520 --> 1:23:18.200
<v Speaker 4>Yeah, shout everybody on patreon dot com. That's our probably

1:23:18.240 --> 1:23:21.040
<v Speaker 4>paid program. As we kind of spoke about. We got

1:23:21.040 --> 1:23:24.439
<v Speaker 4>that from Nip, so our be to Nip and the

1:23:24.520 --> 1:23:28.960
<v Speaker 4>whole marathon team, all money and team. You know, we

1:23:29.040 --> 1:23:31.599
<v Speaker 4>have new tears there. We got more content for y'all.

1:23:31.640 --> 1:23:34.320
<v Speaker 4>We're actually giving out some merch this time around, so

1:23:34.400 --> 1:23:36.240
<v Speaker 4>to be on the lookout for corely merch from us

1:23:36.280 --> 1:23:39.280
<v Speaker 4>on Patreon and everybody that is in the top tier.

1:23:39.360 --> 1:23:41.360
<v Speaker 5>Transcribe transcribed episodes.

1:23:41.000 --> 1:23:43.200
<v Speaker 4>Too, you know what I forgot. Shout out to Shamida.

1:23:43.800 --> 1:23:45.840
<v Speaker 4>She actually is transcribing.

1:23:45.320 --> 1:23:45.920
<v Speaker 6>Episodes for us.

1:23:45.920 --> 1:23:47.840
<v Speaker 4>A lot of times people listen to us in cars

1:23:47.840 --> 1:23:50.640
<v Speaker 4>and on the trucks and they can't take notes. They

1:23:50.640 --> 1:23:52.360
<v Speaker 4>want to take notes, Like I'm sure when they hear

1:23:52.360 --> 1:23:54.360
<v Speaker 4>this episode, they're like, y'all, I wanted to write that down.

1:23:54.640 --> 1:23:56.599
<v Speaker 4>So what we're doing now is transcribing it for people

1:23:56.600 --> 1:23:58.080
<v Speaker 4>so that they don't have to. They can actually go

1:23:58.200 --> 1:24:00.880
<v Speaker 4>read the episodes and they have the time to do it.

1:24:00.920 --> 1:24:03.040
<v Speaker 4>So shout out to Shamida. She's actually part of the

1:24:03.040 --> 1:24:05.560
<v Speaker 4>brand resumes team too, so she's doing double duty. So

1:24:05.560 --> 1:24:08.240
<v Speaker 4>shout out to her and Shout out to everybody that

1:24:08.320 --> 1:24:11.800
<v Speaker 4>is supporting us on Alisia University. That is our you know,

1:24:11.920 --> 1:24:15.479
<v Speaker 4>our online school where we do weekly webinars Mondays, Wednesdays

1:24:15.520 --> 1:24:18.800
<v Speaker 4>and Thursdays. Obviously ey L Spino is about to be

1:24:18.880 --> 1:24:20.560
<v Speaker 4>rolled out to be on the lookout for that and

1:24:20.560 --> 1:24:22.760
<v Speaker 4>everybody that's supporting the merch Man. Shout to everybody that

1:24:23.760 --> 1:24:27.200
<v Speaker 4>has bought our Acces of a Liabilities hoodie and continue

1:24:27.200 --> 1:24:27.840
<v Speaker 4>to support that.

1:24:28.160 --> 1:24:30.080
<v Speaker 5>Yeah, we gotta get you some merchant. Get you some merch.

1:24:30.200 --> 1:24:31.599
<v Speaker 5>We ran out, we ran out, but we gotta get

1:24:31.600 --> 1:24:32.600
<v Speaker 5>you some forget about you.

1:24:32.760 --> 1:24:35.720
<v Speaker 3>Likely story Luckily letsa shoot you to test.

1:24:35.800 --> 1:24:39.840
<v Speaker 2>Yeah, Philly, Philly, don't forget March fourteenth, March fifteenth, we coming,

1:24:39.880 --> 1:24:42.599
<v Speaker 2>we bring all of our friends is going to be crazy.

1:24:42.640 --> 1:24:44.439
<v Speaker 2>If you saw the video from Atlanta, you know how

1:24:44.439 --> 1:24:46.960
<v Speaker 2>crazy it's going to be. So looking forward to touch

1:24:47.000 --> 1:24:49.599
<v Speaker 2>in the town and shout out the brand resumes. Also

1:24:49.640 --> 1:24:52.000
<v Speaker 2>that I saw a partnership that we've created with our

1:24:52.040 --> 1:24:55.479
<v Speaker 2>first collaboration from a guest that we had on the

1:24:55.479 --> 1:24:58.040
<v Speaker 2>podcast with Brandon and the book Tip of this Week

1:24:58.120 --> 1:25:01.439
<v Speaker 2>is an Intelligent Investor. That's Warren buff It's one of

1:25:01.439 --> 1:25:05.160
<v Speaker 2>his favorite books. I've seen that he recommended. So yes,

1:25:05.240 --> 1:25:07.160
<v Speaker 2>thank you guys for rocking with us. We'll see you

1:25:07.200 --> 1:25:07.719
<v Speaker 2>next week.

1:25:07.840 --> 1:25:08.080
<v Speaker 5>Peace.

1:25:08.200 --> 1:25:08.479
<v Speaker 6>Peace.

1:25:09.680 --> 1:25:13.560
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