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Speaker 2: All right, Gods, welcome back and your leisure podcast Special
Speaker 2: special Edition. But before we get started, we got some news. Philadelphia.
Speaker 2: We headed to your city. You know that we're on
Speaker 2: to it right now, So Philly, we're taking over the city.
Speaker 2: March fourteenth. March fifteenth to day stravaganza. We got we
Speaker 2: got a live podcast on the fourteenth and the workshop
Speaker 2: on the fifteenth, live podcast from our brother Wallow to
Speaker 2: sixty seventh, Big Business Special surprise guest, open bar catered.
Speaker 2: And then on the workshop we got Aisha Sheldon, Alex
Speaker 2: good In andgy Vending Biz a Tea Blair Man. It's
Speaker 2: going to be crazy. It's gonna be a crazy situation.
Speaker 2: So all information is on on our website on your
Speaker 2: Legion dot com on the events tab and get your tickets.
Speaker 2: Can't wait to see you. So all right, we're gonna
Speaker 2: jump right into it. You know, we try to take
Speaker 2: requests from our listeners as much as we possibly can.
Speaker 2: We try to facilitate it, so you know, we get
Speaker 2: a lot of different requests with different people when we
Speaker 2: try to try to make it happen. And one of
Speaker 2: the one of the top request that we've been getting
Speaker 2: especially recently is a legend in the music game and
Speaker 2: also in the tech game as well, Ryan Leslie, And
Speaker 2: so people hit us up and they're like, yo, you
Speaker 2: should get him on the podcast. And actually it's ironic
Speaker 2: because behind the scenes I was working for like months
Speaker 2: to try.
Speaker 3: To make it happen.
Speaker 4: September. We got the Yo, he might come on. I'm like,
Speaker 4: let's do it here now.
Speaker 2: But you know we did it. So yes, Ryan Leslie
Speaker 2: needs no introduction by giving one. As I said, a
Speaker 2: Legend of the Game producer singer rapper worked with some
Speaker 2: of the biggest names in history, Kanye West, Diddy, Beyonce,
Speaker 2: Fabulous Banks, the list go crazy. But now he's doing
Speaker 2: his thing in check. Obviously he's a smart guy. If
Speaker 2: you know his backstory went to Harvard. Yeah, it also
Speaker 2: got a perfect score on the s A T.
Speaker 5: I saw these things.
Speaker 2: So yeah, So without further doing, Ryan Leslie, first and foremost,
Speaker 2: thank you for joining us.
Speaker 6: Appreciate you coming. Man.
Speaker 7: Yeah, so I hear y'all going to Philly. I didn't
Speaker 7: get the invite, you.
Speaker 3: Know what I'm saying, all right, right now, you know what.
Speaker 4: Happens Like they're like, yo, I'm coming to Philly. You
Speaker 4: just kind of gave it away.
Speaker 3: We'll talk a little bit about the workshop.
Speaker 2: So, so the workshop is so you know, like a
Speaker 2: lot of people through like financial seminars. Yeah, well, our
Speaker 2: thing is different because we bring different people on. So
Speaker 2: it's really like kind of like a concert That's how
Speaker 2: we like to frame it because like each city that
Speaker 2: we build so many strong relationships with the podcast that
Speaker 2: each city that we go to we have like people
Speaker 2: in the city, and we try to switch it up
Speaker 2: so like we might do trucking one city, we might
Speaker 2: through real estate, we might do wholesaling, we might do stocks.
Speaker 2: So presenters come on and they present for about forty
Speaker 2: five minutes. It's interactive. People ask them questions and yeah,
Speaker 2: it's about two and a half hours three hours afterwards
Speaker 2: to stay ask questions. So it's and it's it's an
Speaker 2: intimate setting. So yes, it's something that.
Speaker 4: We try to compare like when we talk about music.
Speaker 4: We try to compare it like what cal It does
Speaker 4: when he goes onto it.
Speaker 6: Every time we go to.
Speaker 4: A city, So every time we go to a city,
Speaker 4: whether we're in Houston, we're gonna bring somebody from Houston
Speaker 4: to come speak, and we when go to Atlanta, we
Speaker 4: bring the people from Atlanta. And now we're in Philly,
Speaker 4: were bringing the Philly people out.
Speaker 3: So okay, so maybe I need to do the New York.
Speaker 2: Yeah, it's gonna be crazy tell you about that. You're
Speaker 2: going to tell you about that, So ill So we're
Speaker 2: going to talk about a few different things, but I
Speaker 2: would like to start with the music, because that's where
Speaker 2: you originally started as far as you know, your career.
Speaker 2: So we talked about music a lot, but we never
Speaker 2: covered it from a producer standpoint. I just realized that
Speaker 2: today when I was prepping for this.
Speaker 4: Yeah, we had Derek talk about from the executive standpoint,
Speaker 4: we had Mickey Fast from.
Speaker 5: The Dope freestyle.
Speaker 4: We never really had somebody break it down from the
Speaker 4: person who's actually making it, curating that music.
Speaker 2: Yeah, So, as far as you get in the game,
Speaker 2: how did how did your career path takes as a
Speaker 2: producer first, and even figuring out as far as like
Speaker 2: points on an album and negotiating royalties and things of
Speaker 2: that nature.
Speaker 7: Yeah, I mean I think now more than ever it's
Speaker 7: important to know your math on that. I think really
Speaker 7: when I was getting started the going, I think actually
Speaker 7: in a lot of ways, when people start getting into music,
Speaker 7: they just say, look, I just want to have the
Speaker 7: biggest hits possible. And you know, it's inevitable if I
Speaker 7: have a really big hit that I'm gonna get paid.
Speaker 3: You know.
Speaker 7: And there's a lot of there are a great number
Speaker 7: of revenue streams, and there are a great number of
Speaker 7: revenue streams that are potentially overlooked. And so you know,
Speaker 7: for me coming up in a game, I was very
Speaker 7: fortunate to have really great mentors and folks that were
Speaker 7: working with me had signed me management all of that,
Speaker 7: and so they really helped me to sit down and
Speaker 7: understand not only just my paperwork and my contract, but
Speaker 7: what all the actual revenue streams are. So with music,
Speaker 7: I mean, first of all, I would say, look, information
Speaker 7: is so readily available online. It's just about knowing what
Speaker 7: to search and then also knowing what's reliable and so listen,
Speaker 7: you know, for me even still today, there's your performance
Speaker 7: rights organizations, which is like your askcap you're being mine,
Speaker 7: and then you have your actual publishing, so whoever's actually
Speaker 7: administering your publishing. So I know there's a ton of
Speaker 7: folks that are putting music up on Spotify and you know,
Speaker 7: distributing their music through an aggregator like a CD, baby,
Speaker 7: Distro kid whatever it is. Yeah, and they completely overlook
Speaker 7: the actual other side of the publishing, and so you
Speaker 7: still need an administrator on that publishing side. And that's
Speaker 7: and so you know, I just had a great meeting
Speaker 7: with Downtown Music Holdings and they've got probably one of
Speaker 7: the leading from a technology standpoint platforms for that publishing administration.
Speaker 3: It's called song Trust. And so you know, I.
Speaker 7: Think nowadays everything is basically self service, and software really
Speaker 7: has been that equalizer, I would say.
Speaker 3: And for me, I just like.
Speaker 7: To be in control of my revenue stream. So I
Speaker 7: like to be able to look at be able to
Speaker 7: just log into my accounts and see them all, even
Speaker 7: if that means that you know, they may be delayed.
Speaker 7: I just want to be one percent on top of them.
Speaker 7: So I mean, I'm not sure if I'm even answering
Speaker 7: your question per se. When I first got started, I
Speaker 7: would just say, look, I was very much concerned with
Speaker 7: an advance, and I think a lot of folks when
Speaker 7: they first get started, you've been living in the basement,
Speaker 7: You've been you know, living out the trap wherever you
Speaker 7: live in. You want that advance because that advance is
Speaker 7: that first way that you're going to pay for all
Speaker 7: those years of starvation, if you will.
Speaker 4: So the advance is the money that the record labels
Speaker 4: given to you, saying like here's the money that you
Speaker 4: get to do the project.
Speaker 7: Yeah, and I mean it's actually an advance against your royalties, right,
Speaker 7: So on the artist's side depends on the type of
Speaker 7: deal you make. And I mean, listen, business is really
Speaker 7: just business, and whatever you sign is whatever you sign.
Speaker 7: I know, there's definitely always been a lot to talk about, like, hey,
Speaker 7: you know, people are you know they got they got
Speaker 7: into slave deals, and you know, you hear these kinds
Speaker 7: of these kinds of overtones all the time. At the
Speaker 7: end of the day, I think, you know, as long
Speaker 7: as you've got good legal counsel and you're sitting down
Speaker 7: and you're looking at your contracts, you're definitely the final
Speaker 7: arbiter of what deal you get into. And so it's
Speaker 7: important for you just to just know and be informed.
Speaker 7: So for me, my Bible level primer for the music industry,
Speaker 7: and this is an age old primer. It's a Donald
Speaker 7: Passman book all you need to know about the music business.
Speaker 7: It's updated all the time, and you know, I always
Speaker 7: recommend Look, somebody really wants to know, they could start there.
Speaker 7: And it's updated and it was written by an attorney
Speaker 7: who definitely just understands just the nuances of the business.
Speaker 7: And then you know, no matter what's actually written in
Speaker 7: the books. It's different when you're actually sitting across a
Speaker 7: negotiation table and you're going to negotiate whatever deal is
Speaker 7: best for you at that time. And so, you know,
Speaker 7: I find that there are a lot of folks that
Speaker 7: when they're sitting there at that negotiation table and they've
Speaker 7: never seen five thousand and ten thousan twenty thousand, one
Speaker 7: hundred thousand at one time in their bank account, much
Speaker 7: less five hundred thousand or a million dollars, and those situations,
Speaker 7: they say, oh, yeah, definitely sign me up for that,
Speaker 7: without actually looking at what the actual what the contractual
Speaker 7: obligations are that are associated with signing those deals. The
Speaker 7: end of the day, though, you know, life just goes on.
Speaker 7: And I was just having a conversation today. Life is
Speaker 7: really like water. It's fluid, and basically the time that
Speaker 7: you have takes on the shape of whatever container that
Speaker 7: you that you put around your life. And so if
Speaker 7: you put a container around your life where you get
Speaker 7: that upfront advance and it's a big upfront advance and
Speaker 7: you're able to do in a smart way what you
Speaker 7: should do with that, and you're keeping track of your accounting,
Speaker 7: and when that advance is recouped, et cetera, then that
Speaker 7: may be the right pathway for you as opposed to
Speaker 7: delay the gratification and waiting eighteen months to actually let
Speaker 7: the publishing or the royalties trickle in.
Speaker 2: So let me ask you this because a lot of times,
Speaker 2: especially with producers, there's been a lot of record label
Speaker 2: won't name any recor labels, but there's a lot of
Speaker 2: record labels where producers say that they don't get paid. Right,
Speaker 2: It's like a it happens all the time. So why
Speaker 2: is it such an epidemic with producers, specifically producers making
Speaker 2: beats and getting delayed on their payments or not getting
Speaker 2: paid because you hear about that all the time, and
Speaker 2: even like big name producers and they go on social
Speaker 2: media and they make a big deal about it.
Speaker 4: So it's like, yo, I have a relationship with you,
Speaker 4: and you'll give me all the back end and it
Speaker 4: never happens.
Speaker 5: That happens all the time.
Speaker 7: Yeah, I mean listen, Like I said, all of all
Speaker 7: of those situations are directly correlated to.
Speaker 3: What you negotiate up front.
Speaker 7: And I would I would just say that in many cases,
Speaker 7: one of the most uncomfortable conversations to have, and unless
Speaker 7: you have an advocate or you have the wherewithal to
Speaker 7: have that conversation right there in the session, that uncomfortable
Speaker 7: conversation is Hey, what part of this record do I own?
Speaker 3: When do we get paid?
Speaker 7: How is it all going to be broken down? And
Speaker 7: where's the paperwork for it? It almost seems that antithetical
Speaker 7: to the creative process, right, because the creative process you
Speaker 7: want to be open. You want to be open up ideas.
Speaker 7: People want to be sharing back and forth, and the
Speaker 7: last element of that process is to be sitting back
Speaker 7: and saying, Okay, what percentage of the song line it's
Speaker 7: but it's a I just believe you. You get what
Speaker 7: you negotiate, and you may not even get what you deserve,
Speaker 7: you get what you negotiate, right, And so for me,
Speaker 7: I think that and you know, we just have to
Speaker 7: get more comfortable with the discomfort, and that just needs
Speaker 7: to be a requisite of doing business. And once you're
Speaker 7: at that level and you understand, and folks that work
Speaker 7: with you understand that a requisite of doing businesses to
Speaker 7: just have that upfront, transparent conversation. Then once both sides agreed,
Speaker 7: then you allowed to run down on people for the
Speaker 7: money that's owed, because there is no confusion in terms
Speaker 7: of having some sort of like, you know, fugazy conversation
Speaker 7: as opposed to having whatever you need to have in writing.
Speaker 3: And so you get what you negotiate.
Speaker 4: Yeah, so I'm imagine you know when you walk into
Speaker 4: these tables, obviously you come from a highly educated background.
Speaker 4: I think you said your dad wanted you to study law.
Speaker 7: Is that true, law, medicine, you know whatever. It was
Speaker 7: a guaranteed pathway that somebody was.
Speaker 3: Going to get.
Speaker 4: Did you feel when you sit at these tables, obviously
Speaker 4: you have a distinct advance and knowing that you know what,
Speaker 4: they're not talking to somebody who's.
Speaker 6: Educated in this game.
Speaker 7: Listen, I would say that Baby and Slim sitting at
Speaker 7: these tables, they also had an advantage because they were
Speaker 7: moving one hundred thousand mixtapes a week. So the education is,
Speaker 7: the education comes in whatever format that you achieve or
Speaker 7: accumulate the education, right, So it's really up to you
Speaker 7: to educate yourself.
Speaker 3: You know you don't.
Speaker 7: I mean, I didn't go to Harvard for music business.
Speaker 7: I read it myself, and so I think probably some
Speaker 7: of the most astute business people in the music business.
Speaker 7: They learned from being observant, they learned from having great relationships,
Speaker 7: they learned from deciding that they wanted to be mentored
Speaker 7: by the best attorneys, the best managers, and they you know,
Speaker 7: they had the transparency into the deals. And so I
Speaker 7: think that you know, nowadays, like I said, with with
Speaker 7: the with the amount of information that's readily accessible, there's
Speaker 7: really no excuse for someone to enter into a deal
Speaker 7: blindly unless they intentionally just want to be ignorant about
Speaker 7: the deal. And so I think that you know, we
Speaker 7: live in an age of media where you could find anybody,
Speaker 7: You can connect with anyone. They may or may not respond,
Speaker 7: but you can at least reach out. You can ask
Speaker 7: for an introduction, you can ask for a referral, you
Speaker 7: can ask for a recommendation, and you can go get
Speaker 7: the knowledge. And so you want to be great, just
Speaker 7: be around the greatest UH and UH and absorb as
Speaker 7: much knowledge as possible. And before you sit down at
Speaker 7: the table, make sure that you you've done your homework
Speaker 7: and your research so that even in the absence of
Speaker 7: knowing what you need to discuss, you can ask the
Speaker 7: right questions so that people understand that you you know,
Speaker 7: you know slotch when you come to the new case,
Speaker 7: when you come to the negotiation table.
Speaker 5: So what is the you said, the royalty administrative.
Speaker 3: Company song Trust, song Trust.
Speaker 5: Can you explain that I've never heard that before.
Speaker 3: Yeah.
Speaker 7: So basically, you know, you're getting whatever the streaming services
Speaker 7: are paying you.
Speaker 3: And at the same time, you're.
Speaker 7: Also entitled to a royalty as a publisher of the
Speaker 7: music and a writer of the music, and so those
Speaker 7: publishing and writing royalties have to be collected and administrated
Speaker 7: by For me, the beauty of song Trust is that
Speaker 7: those royalties are actually collected and administrated on your behalf
Speaker 7: in all of the countries and territories around the world.
Speaker 3: So that includes like, okay.
Speaker 7: You know what happens you know you yeah, you get
Speaker 7: paid for your Spotify streams. What happens when your record
Speaker 7: makes it onto the radio in some obscure country, or
Speaker 7: what happens when your record is actually being used in
Speaker 7: a video game, What happens when your record is actually
Speaker 7: being played in the night clubs in you know, some
Speaker 7: overseas country. All of that is actually being tracked, and
Speaker 7: there's a there are a massive number of artists who
Speaker 7: completely overlook that as a revenue stream. And so I
Speaker 7: think one of the greatest takeaways from my meeting recently,
Speaker 7: like I said with with Downtown Music Holdings, was that
Speaker 7: you know, there are a number of creators who once
Speaker 7: they put their music through distroy Kid or tune Corps,
Speaker 7: they they get those checks and they think that's it,
Speaker 7: when really there's an entire other world of publishing royalties
Speaker 7: that can be connected. You just need to hire an
Speaker 7: agency to do it. You give them a commission for
Speaker 7: doing it, and that becomes an additional income stream for you.
Speaker 4: So when you're talking about I kind of think like
Speaker 4: when streaming, I can get how they attract the data
Speaker 4: when it's played on the radio, honestly, on how to
Speaker 4: contract the data? How does that happen in a nightclub
Speaker 4: like I'm not.
Speaker 7: You just turned like really for me every time I
Speaker 7: every time I perform over sees there they they are
Speaker 7: keeping track of the set list. So I even get
Speaker 7: paid to perform my own music.
Speaker 4: So like a DJ has to give the set list
Speaker 4: to the venue.
Speaker 7: They give the set lists and and uh, you know
Speaker 7: in Europe, I think it's called GEEMA g E M
Speaker 7: A and yeah, they they track it the best that
Speaker 7: they can. You know, the bottom line is it's just
Speaker 7: an additional revenue stream, and I think with the advancements
Speaker 7: in technology that may or inevitably that will improve.
Speaker 3: It's just going to get better.
Speaker 4: So you can literally get booked for a nightclub, get
Speaker 4: paid to go to the nightclub, and then if the
Speaker 4: DJ starts, oh, Ryan Lesley's in the house and starts
Speaker 4: playing your record, you getting pay from that too.
Speaker 7: Absolutely, Now obviously it's pennies on the dollar. Once you
Speaker 7: do that, Once you do that at scale, it starts
Speaker 7: to begin to become material and significant.
Speaker 2: So as far as the new age that we're in with,
Speaker 2: because we're gonna talk about that the next segment with
Speaker 2: the director consuming all of that. But for new new musicians, artists,
Speaker 2: producers specifically where they're not going to traditional route of
Speaker 2: going to a record label, because now I've seen it
Speaker 2: from both sides where a lot of producers are mad
Speaker 2: at producers that's like selling beats for one hundred dollars like,
Speaker 2: but they're getting their music out and then you know
Speaker 2: it's it's easier route. So what is what's your take
Speaker 2: on that for for producers specifically that might be I
Speaker 2: guess maybe devaluing there.
Speaker 4: We sort of happened with the Old Town Road, right,
Speaker 4: like the dude sold the beat and he gave it
Speaker 4: to him for like two thousand dollars.
Speaker 2: Or even what's the kid Bobby's Murder? Right, that was
Speaker 2: Lloyd Banks beat?
Speaker 5: Right? Originally? Who is that Chili beat beats?
Speaker 7: Right?
Speaker 4: Same thing with that record one thousand dollars something like
Speaker 4: that biggest record of the year, right, it was ten
Speaker 4: twelve million times platinum.
Speaker 7: Trust me those producers as long as they retain their
Speaker 7: copyright ownership of those beats. And you know, I also
Speaker 7: know a over at Beat Stars, those beats are actually
Speaker 7: being licensed and at least to my knowledge and licensed.
Speaker 7: The Yeah, you give the license for some low barrier
Speaker 7: to entry costs so that you know, some artists that
Speaker 7: doesn't have a lot of money, but it's very creative
Speaker 7: and could create the next Panda, the next Old Town Road,
Speaker 7: the next you know, Bobby Schmurder smash. You license those piece,
Speaker 7: you retain the ownership though of the copyright, and that's
Speaker 7: that's where that song trust relationship comes into play, because
Speaker 7: you're definitely going to get paid based on your ownership
Speaker 7: of that intellectual property I mean. And so that's why,
Speaker 7: like I said, you just got to be astute about it.
Speaker 7: And for for anyone that has you know, that has
Speaker 7: time to be Hayden on how someone else is getting
Speaker 7: to their bag, I always recommend, like, look, that means
Speaker 7: you got too much time on your hand. You should
Speaker 7: really just find another stream of income that you could
Speaker 7: go chase, because you know, everyone needs to make money
Speaker 7: the way they feel is best for them. And the
Speaker 7: impact act overall that that creates in the industry is
Speaker 7: it's just creating more and more opportunity for folks that
Speaker 7: want to make a living doing what they love.
Speaker 3: They have the right and they.
Speaker 7: Have the latitude to price that intellectual property however they
Speaker 7: want from a licensing perspective. And you know, when I
Speaker 7: was in when I was in undergrad at Harvard, I
Speaker 7: had a business school professor and I used to say, oh, man,
Speaker 7: you know I don't want any you don't want to
Speaker 7: hold onto all my music? He said, look, Ryan, just
Speaker 7: hold on to your copyrights because the best thing that
Speaker 7: can ever happen to you is one of those songs.
Speaker 7: Just go whether someone paid you up front for it
Speaker 7: or not. As long as you own the copyright, you're
Speaker 7: getting paid, and you're gonna get paid handsomely as long
Speaker 7: as as you've done what you're supposed to do in
Speaker 7: terms of owning that copyright.
Speaker 5: Well, that was a lot with the music.
Speaker 2: So now the next segment, we're gonna go into what
Speaker 2: you got going on now with the phone, and we're
Speaker 2: gonna talk about some other stuff. All right, So now
Speaker 2: we're gonna go into the deep on the tech side.
Speaker 2: And this is something that we talked about a few
Speaker 2: different times. So Derek ferguson Former Bad Boys see oh
Speaker 2: oh all right, yep, CFO. CFO shout out to Derek.
Speaker 2: Good guests, and he was the first one to actually
Speaker 2: bring this up. And then our got Jabari from R
Speaker 2: and B only talked about the data, and we had
Speaker 2: Danish Chanelle and Prince Donelle and they both spoke about
Speaker 2: the same thing. So it's been a kind of recurrent
Speaker 2: theme on Ernalisia.
Speaker 5: But but.
Speaker 2: You have an actual platform in place. And so twenty
Speaker 2: thirteen I was watching a breakfast club interview. So twenty thirteen,
Speaker 2: you said you took your music off of streaming services.
Speaker 5: Right right, why'd you do that?
Speaker 7: Well, I needed to create an incentive for people to
Speaker 7: really want to connect with me directly. So I mean,
Speaker 7: now you can go listen to my records on streaming services.
Speaker 7: At that time, though, I felt that that the the
Speaker 7: most important I always say, most important factor or most
Speaker 7: important attractor or incentive for someone to connect with me
Speaker 7: directly would be through a conversation about music and new music.
Speaker 7: And so in order to build the audience that I
Speaker 7: wanted to build, and in order to attract the audience
Speaker 7: that I wanted to attract, and in order to accumulate
Speaker 7: the kind of data I wanted to accumulate, I needed
Speaker 7: to make sure that that audience was communicating with me directly.
Speaker 7: Because the convenience of iTunes, the convenience of Amazon, the
Speaker 7: convenience of Spotify made it such that they really were
Speaker 7: just like, oh, okay, well you know, I can just
Speaker 7: go listen to Runds music. Why I got to give
Speaker 7: the why I got to give them my cell phone
Speaker 7: number to listen to it, and so to take all
Speaker 7: the music off the streaming services. It gave me a
Speaker 7: way to differentiate between those that were passive interactions with
Speaker 7: me and active interactions with me. And I knew that
Speaker 7: I could convert the active interaction into a relationship of support,
Speaker 7: and that support, you know, came to the tune of
Speaker 7: you know, a two million dollar independent album cycle at
Speaker 7: that time, with no label, no management, no music videos,
Speaker 7: just a short documentary around the project. And so it
Speaker 7: was important to make sure that there was one exclusive
Speaker 7: hub where they could get the product, and that the
Speaker 7: gateway to that hub was for them to just simply
Speaker 7: introduce themselves, so that for the first time, instead of
Speaker 7: having an anonymous following, I could actually have a following
Speaker 7: where every single interaction had a name and email, a
Speaker 7: phone number, a city, a birthday associated with that.
Speaker 4: Yeah, because a lot of times you hear people say
Speaker 4: we have hardcore fans, right, but they just go to
Speaker 4: shows and like maybe there's fifteen thousand people in a city.
Speaker 6: You leave that city, you have no idea.
Speaker 4: You don't know any of them unless they paid for
Speaker 4: a package and they met you backstage or something like that.
Speaker 4: That doesn't happen. Even if you sold records, there was
Speaker 4: no way to track like, hey Tanisa from Pennsylvania, like
Speaker 4: she bought my album when I you know what I'm saying,
Speaker 4: So like your mindset going in it was like, let
Speaker 4: me find the core, core.
Speaker 6: Base, and then and make advantage of that.
Speaker 7: Off of that, Yeah, I mean, that's that's the foundation
Speaker 7: of any great business. That's the foundation of any great audiences.
Speaker 7: Who is your core, your core? Not only are they
Speaker 7: going to be your greatest supporters, they will also be
Speaker 7: your greatest evangelists. And so when you have a relationship
Speaker 7: with both your greatest supporters and greatest evangelists, then that
Speaker 7: therefore creates the kind of the kind of foundation for
Speaker 7: growth and scale that I think every single business, whether
Speaker 7: you're a personal business, whether you're in financial services, whether
Speaker 7: you're selling insurance, whether you're doing business development for a startup,
Speaker 7: when you have that core and that core is pleased
Speaker 7: with your product or service, and that core is also
Speaker 7: evangelizing for you, they're gonna bring you referrals, and then
Speaker 7: you scale that exact flywheel. And anyone that's studied Amazon
Speaker 7: understands sort of that flywheel concept, that flywheel starts to
Speaker 7: starts to start to work, and that's where you get
Speaker 7: the kind of Amazon scale. And I believe that that
Speaker 7: should be applicable to anyone that's starting a business. And
Speaker 7: I would say the ability to manage that is even
Speaker 7: more possible when the scale is small. So when you're
Speaker 7: first starting, you should really just be enjoying the opportunity
Speaker 7: and the luxury, if you will, of having that kind
Speaker 7: of relationship with just your first twenty customers, your first
Speaker 7: two hundred customers, your first five thousand customers.
Speaker 3: At the scale of Jeff Bezos.
Speaker 7: Let's be real, he actually knows what all of us
Speaker 7: are doing on Amazon, and at the same time, he
Speaker 7: only knows that when he's able to log in and
Speaker 7: actually pull up that record. Same same for let's call
Speaker 7: the Delta Airlines. Same for you know, yeah, they can
Speaker 7: definitely see your activity. The reason why I like the
Speaker 7: Delta Airlines example, is because Delta's data about you is
Speaker 7: really I will say, it's very specific to their business
Speaker 7: relationship with you. Right Amazon and Facebook, I will say,
Speaker 7: you know, the reason why they've ended up in Congress
Speaker 7: and ended up with a lot of questions is because,
Speaker 7: you know, are they collecting more data than they.
Speaker 3: Need to have that business relationship with you.
Speaker 7: The reason why I love Delta is that Delta just knows, Okay,
Speaker 7: my relationship, my business relationship with Ryan Leslie is is
Speaker 7: based on him flying whether it's flying on you know,
Speaker 7: Chartered Aircraft, Delta, Private Jets, sky Access or you know
Speaker 7: Diamond Medallion member or million or whatever it is. And
Speaker 7: they keep their data really focused on the business relationship
Speaker 7: with me and how to serve me better. Now in
Speaker 7: the in the in defense of Jeff Bezos or Mark Zuckerberg,
Speaker 7: they also believe that they need to collect more data
Speaker 7: to better serve their audiences. So they need to know, Hey,
Speaker 7: Ryan doesn't like this, so I'm not going to serve
Speaker 7: him ads that look like the same with Google, or yeah, yeah,
Speaker 7: Ryan doesn't like this, so I'm not gonna recommend this
Speaker 7: to him on Amazon. The tricky part is when you
Speaker 7: know is your Echo device listening to you, is your
Speaker 7: you know, Apple device listening.
Speaker 4: There's gotta be a mic and the phone. I'm telling you, like,
Speaker 4: there'll be conversations and they won't even be me talking
Speaker 4: about it. I could be in the room with somebody,
Speaker 4: let's say, talking about getting a new oven, like I'm
Speaker 4: telling you, like, I go to my phone in the
Speaker 4: first will be like a best buy.
Speaker 2: But the thing is like the topic but really not
Speaker 2: off topic. The crazy thing that happened to me when
Speaker 2: I really started to get scared about technology is that
Speaker 2: I was on the phone. I think I might have
Speaker 2: been on the phone with you, Troy, and I was
Speaker 2: talking about something like, let's say, like a vacation in
Speaker 2: Jamaica or something like that, right, but on my phone.
Speaker 2: So after the conversation I'm verbally talking about this, I
Speaker 2: go on my laptop, which is a complete it's not
Speaker 2: an Apple device at all. It's like a Toshiba, and
Speaker 2: I go on Google and it's like a vacation for
Speaker 2: Jamaica thing that pops up. So I'm like, how did
Speaker 2: that transfer from my iPhone to a Tshiba laptop in
Speaker 2: five minutes?
Speaker 5: It's crazy? How did that happen?
Speaker 6: Yeah?
Speaker 7: So I mean listen, the fact that the largest technology
Speaker 7: companies are doing this at scale. And when we talk
Speaker 7: about a scale Facebook, WhatsApp, Instagram managing hundreds of millions
Speaker 7: of people, that for me is just an indicator that
Speaker 7: A the technology exists for relationship management at scale, So
Speaker 7: technology already exists, and B for someone that has any
Speaker 7: level of ingenuity, that technology can be leveraged on a
Speaker 7: personal and business level, no matter the scale of your business.
Speaker 7: So what that means is as long as Google as
Speaker 7: long as WhatsApp, as long as Instagram, as long as
Speaker 7: Dropbox can have six seven hundred million, maybe a billion users,
Speaker 7: and it's all managed. And when you log into your
Speaker 7: Gmail account, it's not mixed in with somebody else's email,
Speaker 7: it's all your. It's all very well organized. When you
Speaker 7: long into your Google Drive, it's all well organized. The
Speaker 7: fact that the technology infrastructure exists, the fact that the
Speaker 7: technology infrastructure is now being productized. So a lot of
Speaker 7: your favorite businesses are running on Amazon Web services. So
Speaker 7: whatever Amazon is using to run their back end, you
Speaker 7: can also just subscribe to that service.
Speaker 3: And run your back end that way.
Speaker 7: So my excitement for this, especially for our unity, is
Speaker 7: as long as you have the ingenuity, like I said,
Speaker 7: and you have the vision, and you have the blueprint,
Speaker 7: because the blueprint has already been laid, here's how you
Speaker 7: actually can manage six hundred million people, then there really
Speaker 7: once again, the only limitation is really you. The only
Speaker 7: limitation is how great of a team can you put together.
Speaker 7: The only limitation is how big is your vision? The
Speaker 7: only limitation is how great are the relationships you could put.
Speaker 3: Around you to believe in your vision. And so you know, we.
Speaker 7: Watched Steve Stout go out to Silicon Valley and raise
Speaker 7: seventy million to make the record company of the future.
Speaker 7: We've watched you know, two kids from Brazil who built
Speaker 7: the PayPal of Brazil come and build a credit card
Speaker 7: company called Brex turn it into a one point one
Speaker 7: billion dollar business in two years.
Speaker 3: Right, And so yeah, you know teenagers, right.
Speaker 7: And so that's what I'm saying is for us as
Speaker 7: a community, it's important to a understand that the knowledge
Speaker 7: exists and the information is just readily available and it's abundant.
Speaker 7: Number two though, is the limitation that you place on
Speaker 7: yourself is going to be directly correlated to the kind
Speaker 7: of impact and change that you actually can make in
Speaker 7: the world. And so I believe that it is time
Speaker 7: for us. You know, people say, hey, you should dream big.
Speaker 7: I'm saying dream bigger. I'm saying that as long as
Speaker 7: Amazon can be what it has become, then whoever is
Speaker 7: coming next, because of the speed of technology, they're going
Speaker 7: to be able to build the Amazon or the Facebook
Speaker 7: or the Google or the Instagram of the future in
Speaker 7: half the time or a quarter of the time. They
Speaker 7: just need to a have a vision that's big enough
Speaker 7: and be very intentional around the relationships that they build
Speaker 7: around the actual vision, and those people have to buy
Speaker 7: into that vision. And that could be, you know, your
Speaker 7: vision for yourself as a music artist, vision for yourself
Speaker 7: as an entrepreneur, your vision for yourself as a software developer,
Speaker 7: as a medical doctor, as an astronaut, whatever your vision is,
Speaker 7: You've got to put great people around you, the best
Speaker 7: people around you, because the best people actually attract one
Speaker 7: another because they're all united in this concept that they
Speaker 7: want to impact the world in the same way that
Speaker 7: you do, which is on the greatest scale.
Speaker 4: I think that's one of the things that you kind
Speaker 4: of preach and I love it. It's like there's a
Speaker 4: bunch of people over here that have the ideas. They
Speaker 4: just need to find the people with the capital to
Speaker 4: help them get out those ideas. And relationships is something
Speaker 4: that you're big on, right, And that's what I mean
Speaker 4: pretty much super Phone is based off of that, right,
Speaker 4: And I know you have this this pyramid of the relationships. Yeah,
Speaker 4: I'm interested because in the pyramid you start with obviously
Speaker 4: at the bottom of the social media.
Speaker 7: Why is that, Well, I would say that social media
Speaker 7: is almost like a virtual representation of walking around the
Speaker 7: streets of New York. Right, So, anyone that you see
Speaker 7: on the streets in New York, or riding the trains
Speaker 7: or however you're walking around New York, you actually do have.
Speaker 3: The option of speaking to them, right.
Speaker 7: So you could be in Times Square and you know
Speaker 7: it's ten twenty thousand people in Times Square. As long
Speaker 7: as they're standing there and walking the same street with you,
Speaker 7: you have the option of speaking with them. Whether they're
Speaker 7: going to speak to you is up to them. You
Speaker 7: have the option same on the internet, right, social media, Twitter, LinkedIn, Instagram,
Speaker 7: whatever social platform you're on. As long as they're there
Speaker 7: and they're sharing, you also have the option of reaching
Speaker 7: out and speaking to them. Whether it's through a direct message,
Speaker 7: whether it's in a comment, whether it's in a retweet
Speaker 7: or reply, whatever it is. They obviously have the option
Speaker 7: of whether they would like to respond. The connectivity is there,
Speaker 7: so I would say the expected response And that's why
Speaker 7: you just said, oh, in New York, because there's already building,
Speaker 7: it's already built in the expected response time. So once
Speaker 7: you start on social media and you're basically and that's
Speaker 7: basically a virtual representation of what's happening in the world.
Speaker 7: If you're just walking around, the expected response time or
Speaker 7: the expectation for a response is very low. Right, Once
Speaker 7: you can move up and you actually can get an
Speaker 7: email address, that expectation for a response goes up.
Speaker 4: Yeah, you went social media. I think you said EMS email.
Speaker 7: Right, so you get from DMS to email. The beauty
Speaker 7: of email as well is the fact that nine times
Speaker 7: out of ten, when you get someone's email, you've been
Speaker 7: introduced by someone. So you say, like, just how I say, hey,
Speaker 7: put me in touch with your guy from the R
Speaker 7: and B and he's doing texting. I'm going to get
Speaker 7: a warm introduction, so it's not just me reaching out. Yeah,
Speaker 7: I'm getting a warm introduction on email.
Speaker 6: Right.
Speaker 7: That can also happen on text. What I like about text, though,
Speaker 7: is the fact that text allows you to turn up
Speaker 7: from texting to a phone conversation very quickly. And when
Speaker 7: you have that kind of rapport, you're really gonna see
Speaker 7: who wants to work with you. When you can take
Speaker 7: stock of who actually answers your phone call, especially in
Speaker 7: twenty twenty, who's actually going to answer the phone call?
Speaker 6: Right?
Speaker 7: And then that continues up the pyramid okay yo, we
Speaker 7: had a phone call. Hey, look, why don't you pull
Speaker 7: up at this time? You got that in person, and
Speaker 7: then you continue moving up the pyramid from me. So yeah, I.
Speaker 2: Want to talk about super phone. But before that, I
Speaker 2: wanted to go back to that. You said you made
Speaker 2: two million dollars after off that album when you took
Speaker 2: it off, So can you detail, like how did you
Speaker 2: do that?
Speaker 5: Was it through e merged? Was it through live shows?
Speaker 5: A combination of everything?
Speaker 3: Live live made up the majority live shows. Yeah.
Speaker 7: So when I put my number on Twitter and say
Speaker 7: everybody shoot me a text, there were thirty five thousand
Speaker 7: people that texted in the first response that everyone got.
Speaker 7: And whether you're texting you know you're texted me for
Speaker 7: the first time, or you see any of these other celebs,
Speaker 7: I mean they're now six seven years later, everybody finally
Speaker 7: caught on.
Speaker 3: You know what I'm saying.
Speaker 7: The first response is it needs to be automated right
Speaker 7: for you to be able to manage the scale. And
Speaker 7: that first response is always thanks for texting. I would
Speaker 7: love to know who you are, so please, you know,
Speaker 7: put your information in my phone right because I'm not
Speaker 7: gonna type everybody's information so here's a form you can
Speaker 7: you can actually put your information in my phone, so
Speaker 7: I know who's even texting me at that point. The difference,
Speaker 7: I would say between my twenty thirteen campaign and the
Speaker 7: campaigns that I'm seeing now is that there was a
Speaker 7: very specific intent captured at the initiation of the conversation.
Speaker 7: So I didn't just say, hey, here's my number, shoot
Speaker 7: me a text. What's up. I said, look, shoot me
Speaker 7: a text to get my new album. So they shot
Speaker 7: me a text. I already know the reason they're texting
Speaker 7: is to give my new outdoor product. What's your information.
Speaker 7: Once I have the information, here's a link to get
Speaker 7: the album. Once that intent is captured, then you have
Speaker 7: an incredibly high conversion rate. So one out of every two,
Speaker 7: about seventeen thousand people actually bought that record. They bought
Speaker 7: it for ten dollars. That's one hundred and seventy thousand, right.
Speaker 7: The difference, though, is that I now have a rolodex,
Speaker 7: a record, a ledger of every single person that's willing
Speaker 7: to actually spend money with me directly. So now not
Speaker 7: only do you have names, not only to have emails,
Speaker 7: not only to have telephone numbers, I have city and
Speaker 7: state and country information. So now I'm going on tour.
Speaker 6: Got the real goal?
Speaker 3: You going on tour.
Speaker 7: People go to concerts because it is a social experience.
Speaker 7: So yeah, you might go to the concert. If none
Speaker 7: of your friends want to go, you still figure out
Speaker 7: where you go by yourself. But you're still in a
Speaker 7: room with a bunch of people. You guys, are connected
Speaker 7: the fact that you appreciate the artist that's on stage.
Speaker 7: For me, in that situation, even though only seventeen thousand
Speaker 7: people in my phone actually bought my record, they all
Speaker 7: brought a friend or two or three or five to
Speaker 7: the concerts. When I announced them, we sold forty thousand
Speaker 7: tickets at sixty euros a ticket.
Speaker 3: You could do the math.
Speaker 6: It's like five albums right there, you know.
Speaker 7: And so it's really just and like I said, you know,
Speaker 7: there's obviously ancillary income that happens from that. There's publishing
Speaker 7: revenue and merchandise, et cetera. For me, you know, I
Speaker 7: really prefer digital goods because you know, there's a cost
Speaker 7: of goods. You know, when you have merchandise and there's
Speaker 7: a cost of inventory, there's a cost of shipping, and
Speaker 7: so digital goods for me have always been my preference,
Speaker 7: just because they have unlimited scale and as long as
Speaker 7: you're delivering value, your content is going to be ever green.
Speaker 7: And so that's why I always I always remind an
Speaker 7: artist that even though you may feel like your music
Speaker 7: is is outdated to you, it's actually brand new for
Speaker 7: the person who's hearing it for the first time. And
Speaker 7: the reality is that even if you went platinum, there
Speaker 7: is still a large number of people around the world
Speaker 7: who have yet to have even heard your record one time.
Speaker 7: So you have the ability in music, which is always
Speaker 7: why I say, look, just create the best music you
Speaker 7: possibly can, because great music is ever green, you know.
Speaker 7: And so you know, I'm doing some real estate development
Speaker 7: and investments in Brooklyn, and so you know, sometimes you'll
Speaker 7: walk into some of the whether it's the mom and
Speaker 7: pop stores or just the bodegas or wherever, and they'll
Speaker 7: be playing some great, you know, old school music.
Speaker 3: Never heard the record before.
Speaker 7: I'm putting my Shazam up because for me, it's still
Speaker 7: that experience of discovering that music for the first time.
Speaker 3: It's thirty forty years old.
Speaker 6: You know.
Speaker 2: I love what you said as far as like, how
Speaker 2: many people don't know you. Because that happened, I realized that,
Speaker 2: like now with the podcast has become very popular, especially
Speaker 2: in our community, and we went to an event curl Fest.
Speaker 2: I don't know if you've heard of it, but yeah,
Speaker 2: one of our guests on the podcast a friend of all,
Speaker 2: she does it. So we had curl Fest this year
Speaker 2: and it's like twenty thousand women and not a lot
Speaker 2: of men, and like at least probably like twenty twenty
Speaker 2: people came up to us like, yoh, we love your podcast.
Speaker 2: So at first I'm like, this is dope, Like we
Speaker 2: feel like.
Speaker 5: You know, we made it.
Speaker 2: But then I'm thinking twenty people recognized us, which is dope,
Speaker 2: but there's twenty thousand people, Like how many people?
Speaker 5: We still got so much more to penetrate day.
Speaker 4: I tell them every day, like my life is so
Speaker 4: much duality. Like I go to work, most of my
Speaker 4: coworkers don't even know I do a podcast. I walk
Speaker 4: down the street, most people don't even know I'm a teacher.
Speaker 4: But like there are rare cadors, like we're in Houston,
Speaker 4: I and somebody will say, oh, your podcast is this
Speaker 4: is cool?
Speaker 6: But no, we got so.
Speaker 2: Much that you like made it because yeah, there's always
Speaker 2: a bunch of people that don't.
Speaker 6: Have no clue.
Speaker 7: Yeah, and also just to be just to keep it
Speaker 7: one hundred, you still can be ridiculously wealthy just from
Speaker 7: a niche audience. You know, I would say that you
Speaker 7: know they're they're there exists a number of gen zers
Speaker 7: that may not even.
Speaker 3: Know who Oprah is.
Speaker 7: Right, that's the fact the audience though that she's created.
Speaker 7: That's her niche audience, and that's a that's a loyal audience.
Speaker 6: Ernest, what's up?
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Speaker 7: And that audience is not just limited to the viewers,
Speaker 7: it's also limited to the television executives that love her
Speaker 7: content and want to syndicate it right. And so I
Speaker 7: think that you know the I would say the conundrum
Speaker 7: of scale, or the dilemma if you will, of scale
Speaker 7: is unless you really have the technological infrastructure to have
Speaker 7: a direct relationship with each one of your listeners. At scale,
Speaker 7: you're better off having a manageable, a manageable audience in
Speaker 7: terms of size, so that you can actually have a
Speaker 7: depth of a relationship with those folks.
Speaker 3: I have folks, you know.
Speaker 7: You look at my socials, my socials compared to the
Speaker 7: biggest UH stars or influencers on Instagram. I'm sitting at
Speaker 7: three hundred and sixty thousand followers.
Speaker 6: I know that.
Speaker 7: In my core though, I have folks that have spent
Speaker 7: four or five, six, seven, ten thousand dollars with me,
Speaker 7: and I know every dollar they spent, I know the
Speaker 7: products they like, et cetera. And so you know that
Speaker 7: depth of relationship on it. And that's sort of any
Speaker 7: in any vertical, in any circumstance, the depth of relationship
Speaker 7: is always going to yield I would say, just a
Speaker 7: greater reward in general.
Speaker 6: Yeah, sometimes less is more, less is more.
Speaker 5: A lot of times less more.
Speaker 4: And this is this is a prime example of it. Yeah,
Speaker 4: So I know you get emails and you get texts.
Speaker 4: You're so adamant about the text. Yeah, and the percentages show,
Speaker 4: like I think you go down and you said, like
Speaker 4: twenty two percent of people. You know, actually, when I
Speaker 4: get an email, open it and go to it. Whereas
Speaker 4: when people get a text message, even if you sent
Speaker 4: it and they didn't read it.
Speaker 6: You know they got it.
Speaker 4: Yeah, how are we tracking that data?
Speaker 3: Yeah?
Speaker 7: I mean for me, I track based on whatever the
Speaker 7: call to action is in the text that I send.
Speaker 7: So for me, you know, once again, I capture intent
Speaker 7: on the way in. So let's just take for example
Speaker 7: a case in point. I did a tenth anniversary concert
Speaker 7: for my debut and sophomore albums in December, right, and
Speaker 7: so the easiest way for me to track intent was, Hey,
Speaker 7: are you interested in coming to my concert? Just RSVP
Speaker 7: here there's no barrier of payment. How many tickets would
Speaker 7: you like this? How much the tickets costs? How many
Speaker 7: VIP tickets would you like this? How much they cost?
Speaker 7: What songs do you want me to play? That creates
Speaker 7: a beautiful capture of intent right at the beginning of
Speaker 7: the converse. And so I know these are the songs
Speaker 7: that you like. I know how many VIP tickets, I
Speaker 7: know how many general mission tickets you want. And then
Speaker 7: when I deliver on that request, I know that there's
Speaker 7: going to be a very high engagement, and so I'm
Speaker 7: I'm tracking based on link clicks. I will literally want
Speaker 7: somebody first, and foremost somebody comes through that form, I
Speaker 7: don't need to send them a link to fill out
Speaker 7: a form because they already just are SVP through a form.
Speaker 3: So now.
Speaker 7: Now I know that all I need to do is
Speaker 7: deliver on the request, and the request is I want
Speaker 7: to come to your concert, So send them a link.
Speaker 7: I can track whether or not they click that link,
Speaker 7: and then once they're actually in my e commerce ecosystem,
Speaker 7: I can track whether or not they actually purchase, and
Speaker 7: whether they purchase or not. I have a direct line
Speaker 7: of communication, so I can ask them what is the reason, Well,
Speaker 7: I'm going to be out of town or hey, it's
Speaker 7: Christmas time. So I've decided like I would definitely love
Speaker 7: to come to a concert, but I need to get
Speaker 7: X as he gives, et cetera. That kind of context
Speaker 7: around even the non purchases is priceless information, and it's
Speaker 7: now all stored in my phone. In that text conversation,
Speaker 7: I would say that the nuance between email and text
Speaker 7: conversations is a very obvious and simple one. Every time
Speaker 7: you get an email from someone it's a new thread.
Speaker 7: When you get a text from someone along as long
Speaker 7: as it's from the same number, that thread is the
Speaker 7: same and it's consistent and it's continuous until they either
Speaker 7: change their number, block you, or pass away unsubscribed.
Speaker 6: Like that.
Speaker 2: Now, I feel like emails, especially me, Like I get
Speaker 2: so many emails, and it's like I might check my
Speaker 2: emails like five times a day, but I'm on my
Speaker 2: phone all day. Somebody texts me odds an't gonna see it.
Speaker 2: Whereas an email, you might get an email and then
Speaker 2: you might get you know, wrapped up in some stuff,
Speaker 2: and you might not even get loose track even catching.
Speaker 3: What happens with text too.
Speaker 5: You know a lot of people, but it's easier to
Speaker 5: track text and it is email, so.
Speaker 7: Right now, right now, and so that's really where that's
Speaker 7: really where superphone steps in.
Speaker 3: At some point in time.
Speaker 7: All of the traffic that you're having on email will
Speaker 7: eventually start to permeate and make its way into your
Speaker 7: text message feed. The challenge with today's text message feed
Speaker 7: is that we have iPhone eleven and we're still using
Speaker 7: I message one. There's no folders, there's no automation, there's
Speaker 7: no mark a messages unread. There's no Yo, remind me
Speaker 7: to respond to this message later after work.
Speaker 3: All of that is missing.
Speaker 7: And yet we have animojis, we got virtual reality, we
Speaker 7: got augmented reality, people running around in Central Park look
Speaker 7: of for Pokemon.
Speaker 3: The bottom line is where.
Speaker 7: Is the innovation in that feed which is potentially our
Speaker 7: most important form of human communication. And so that's really
Speaker 7: where I'm sitting at the helm of superphone and saying, Look,
Speaker 7: at first, we're going to enable businesses. We're going to
Speaker 7: enable you know, whether you are a whether you are
Speaker 7: an earn your leisure podcast and you have two hundred
Speaker 7: thousand people, or you're a masseuse or a yoga instructor,
Speaker 7: or you sell cupcakes, or you're a florists and you
Speaker 7: just have you know, twenty or fifteen clients. How do
Speaker 7: we make you more efficient in this ecosystem of text,
Speaker 7: at least on your side. The folks that you're interacting with,
Speaker 7: they don't need to download an app. They just need
Speaker 7: to know that you never miss a birthday, you never
Speaker 7: miss an anniversary, and they never miss out when you
Speaker 7: have a sale of promotion an event. That's the first
Speaker 7: relationship that we're going to build and we're going to power.
Speaker 7: Then what's going to happen is, all of a sudden,
Speaker 7: all of these consumers are going to give their numbers
Speaker 7: to all of these businesses because it's more convenient. And
Speaker 7: then at that point there will need to be inbox
Speaker 7: management for your text speed in the same way that
Speaker 7: inbox management is a necessity for email.
Speaker 3: And so for me, I'm just.
Speaker 7: Sitting here and like I said, look, you know what
Speaker 7: I was doing in twenty thirteen, it took seven years
Speaker 7: for folks, six seven years for folks to catch up.
Speaker 7: Now I'm sitting you know, and looking towards the future
Speaker 7: and saying, Okay, these are the problems of the future
Speaker 7: that I know are inevitable. They are impending challenges that
Speaker 7: are going to need to be solved. And how am
Speaker 7: I building a product and productizing the solutions that I
Speaker 7: envision so that they are turnkey and they're accessible and
Speaker 7: they're affordable. Because by the time your inbox gets flooded,
Speaker 7: you won't even have recognized that you've given your number
Speaker 7: to all these people. And I know this is going
Speaker 7: to happen because this is what happened with email.
Speaker 2: Now and it's actually I'm glad you said that, because
Speaker 2: if anybody's listening, don't take it personal. I've been getting
Speaker 2: a lot of text messages and emails, and actually I
Speaker 2: always pride myself on being like very organized, right, but now,
Speaker 2: especially with the podcast, my business my personal life, I'm
Speaker 2: becoming it's becoming overwhelming. And a lot of times you
Speaker 2: get a text and it's like you you mean to
Speaker 2: text somebody back, and then before you know it, it's
Speaker 2: five days later it's like, oh damn. But then people
Speaker 2: take it personal, like I text you like yo, I
Speaker 2: text you.
Speaker 5: So superphone isn't an app.
Speaker 7: It's an app and it's it's automated. It you can
Speaker 7: automate or you can automate as much or as little
Speaker 7: as you want, so you make the messages right. So
Speaker 7: like Ryan Leslie on my birthday, you're gonna text me.
Speaker 7: You can choose to say, you know what, your Troy
Speaker 7: happy birthday. Yeah, Yo, glad to see you lastek at
Speaker 7: the concert. And I can send it as a voice
Speaker 7: not too so, you know, for somebody that writes in
Speaker 7: and says, yo, Ryan is my birthday, I could just
Speaker 7: literally press a button and it will send like YO,
Speaker 7: happy birthday. From your boy Ryan, and it will also
Speaker 7: log that that's a birthday. So if I want to
Speaker 7: do that every year forever, I can do that every year.
Speaker 5: Now.
Speaker 7: People have always you know, made fun of me because
Speaker 7: they say, Okay, once you set that up, what happens
Speaker 7: when you pass away? You're still gonna be texting people
Speaker 7: happy birthday after you. You know what I'm saying in
Speaker 7: heaven beyond you know exactly. Yeah, have a great one, brother,
Speaker 7: I see you up here soon.
Speaker 3: Can't wait to see you when you get it.
Speaker 2: So, so superphone is a management is a management system.
Speaker 7: Yes, it's a it's inbox management for text and it's
Speaker 7: it's it's enterprise. Right now, some of your favorite New
Speaker 7: York companies are using it, some of your favorite.
Speaker 6: Fashion companies are using it.
Speaker 7: Obviously, I'm sure you've seen, you know, a ton of
Speaker 7: celebrities and giving their phone numbers out, et cetera, following
Speaker 7: that pathway.
Speaker 3: Uh.
Speaker 7: But for us, we're really focused on, like I said,
Speaker 7: that next wave, and that next wave is every element
Speaker 7: and feature and aspect of Gmail that allows you to
Speaker 7: organize email at the scale.
Speaker 3: That you have it.
Speaker 7: And even if it's just a personal use of email,
Speaker 7: your scale is crazy just by nature of the services
Speaker 7: you've signed up for. Uh intro that you might have
Speaker 7: in somebody's music, interest in a podcast, interest in a product,
Speaker 7: interest in a crowdfunding, interest in whatever it is. Your
Speaker 7: email is crazy right now. My prediction is that your
Speaker 7: text message feed is eventually going to get there. And
Speaker 7: the folks who once again are adopting technology to help
Speaker 7: them to be more efficient and manage this a scale
Speaker 7: and adopting that technology early, those are the folks who
Speaker 7: have that arbitrage opportunity.
Speaker 3: To really profit.
Speaker 7: And when I say profit, that means both in time,
Speaker 7: relationships and money, because you have a better handle on
Speaker 7: the most important form of human communication, which right now
Speaker 7: is that text feed.
Speaker 4: In twenty thirteen, obviously you changed the game, right And
Speaker 4: I'm thinking now, right twenty twenty now that everybody's catching
Speaker 4: on to what you were trying to tell them, Like
Speaker 4: they probably thought, you know, he's tripping, what was he doing?
Speaker 6: What is that feeling?
Speaker 1: Like?
Speaker 4: Are you just it's like so focused on the future
Speaker 4: that it's like, you know what, I'm glad you caught up,
Speaker 4: but I'm on to the next thing.
Speaker 7: Yeah, I mean, I think you can already just hear
Speaker 7: it in my tone. I think that I think that
Speaker 7: is great for people to catch up. I think that
Speaker 7: is great for innovation to finally start reaching that sort
Speaker 7: of mass adoption, because it's important. It's required for us
Speaker 7: to be able to fix the sort of large scale
Speaker 7: issues that we're having. I mean, we're talking about climate change,
Speaker 7: We're talking about you know, breakouts of viruses, we're talking
Speaker 7: about trade wars, and so the bottom line is that
Speaker 7: for us to be able to even live in peace
Speaker 7: with one another, we need to be able to adopt
Speaker 7: this kind of innovation. And it's important for visionaries and
Speaker 7: futurists and technologists to anticipate the problems that we're going
Speaker 7: to have, the challenges that we're going to have, and
Speaker 7: create turn key solutions for them. I mean, as it
Speaker 7: stands right now, I could go all over the world
Speaker 7: and I never have an issue getting a car from
Speaker 7: point A to point B.
Speaker 3: It took a group of folks who were having that
Speaker 3: issue to say, hey, we're going to.
Speaker 7: Solve that with ride sharing, right, And so for me,
Speaker 7: I am, like I said, I'm just anticipating. I'm like, look,
Speaker 7: I'm glad you guys caught up. We're going to have
Speaker 7: a major epidemic here where people just going their phones
Speaker 7: is you're gonna get promoter text messages. I mean you
Speaker 7: probably are getting promoter text messages already, right You're in
Speaker 7: promoter text messages. You're gonna have your doctor, your dentist
Speaker 7: texting you. You're gonna have your grocery store texting you.
Speaker 7: You have Amazon deliveries they're already texting you. Gonna have
Speaker 7: your bank texting you. You have your family texting you.
Speaker 7: If you've got a business, you have your customers texting you.
Speaker 7: I message one. That's really how you plan on efficiently
Speaker 7: managing that at scale. I'm already knowing from the seat
Speaker 7: that I'm in right now on this podcast that the
Speaker 7: future is going to be smart inbox management system. And
Speaker 7: as long as I have that vision, I can with
Speaker 7: my team build that solution way before the problem or
Speaker 7: the challenge gets out of hand. And that's why I'm
Speaker 7: saying those that adopt the solution now are going to
Speaker 7: have the advantage of I would say, leveraging and profiting
Speaker 7: from their ingenuity because you're just gonna be that many
Speaker 7: more steps ahead of anyone else that's trying to manage it.
Speaker 3: Manually.
Speaker 5: There you have it.
Speaker 2: So that was a lot of gems right there. So
Speaker 2: you're gonna head into the last segment. We're gonna take
Speaker 2: it home. We're gonna talk about wealth playing and some
Speaker 2: other stuff as well. Bet all right, So we're gonna
Speaker 2: talk about a lot of cool things. But before we start,
Speaker 2: I wanted to we was huge fans rest in peace
Speaker 2: of net before he passed away. What's his concert in
Speaker 2: New York? Guys album and all that, But I see
Speaker 2: that you actually helped them out. As far as business,
Speaker 2: A lot of people look at him as like, you know,
Speaker 2: his business intellect, and so his his mixtape. Everybody knows
Speaker 2: about the Crenshaw mixtape. He dropped foe hundred dollars Proud
Speaker 2: to Pay campaign, But then he had another mixtape when
Speaker 2: he dropped for one thousand dollars and that was on
Speaker 2: your platform, correct, right, talk about that.
Speaker 7: Yeah, I mean really it was just his his uh
Speaker 7: like I said, just the ingenuity of recognizing a replicable
Speaker 7: pathway to success. And so for me, I was, like
Speaker 7: I said, I was doing the director consumer uh. Nip
Speaker 7: in my opinion, has always just been one of those
Speaker 7: minds that was a sponge for knowledge and so you know,
Speaker 7: it was actually my guy Nathan McCartney that put us together.
Speaker 7: And you know, shout out Steve Carlos, I made shout
Speaker 7: out the whole all money in team, George, Benice, djb Ip,
Speaker 7: all those guys.
Speaker 6: Man.
Speaker 3: We had a great time.
Speaker 6: Man.
Speaker 7: You know, I took him out to uh, showed him
Speaker 7: around Paris and you know, just showed showed, showed him
Speaker 7: just the power of what technology could do for for
Speaker 7: the audience that he was already building at that time
Speaker 7: and the relationship that he was already building. So I
Speaker 7: mean it was just kind of a no brainer. Once
Speaker 7: we sat down and broke bread, and you know, I
Speaker 7: remember my guy Slow, he actually put together a brunch me, Nipsey,
Speaker 7: Uh Wilson Chandler just to talk about you know, other
Speaker 7: ventures that we wanted to get into, startup investing, venture investing, technology,
Speaker 7: film and television.
Speaker 3: Health, you know, the documentary that he was going to do.
Speaker 6: Introduce him to bitcoin too.
Speaker 7: Yeah, so definitely, you know that that was that was
Speaker 7: a conversation. He said, Yo, Ryan, what's the next topic?
Speaker 7: I said, Yo, Crypto. He said, Okay, I'm on it.
Speaker 6: You know, we have a crazy story about crypto. We'll
Speaker 6: talk about that another time.
Speaker 7: Why were we gonna talk about we lost some money?
Speaker 3: All right? Why what happened? Come on now, you want
Speaker 3: to learn from the mistakes?
Speaker 2: Yeah, yeah, So we was in Asia. We did a
Speaker 2: whole episode about this. But we was in Asia, me
Speaker 2: and Jamal, and we went there. We took a sabbatical
Speaker 2: for thirty days. And at that time, that was like
Speaker 2: when crypto was.
Speaker 3: Going crazy and seventeen.
Speaker 5: Yeah, in November, November twenty seventeen.
Speaker 6: You left December first.
Speaker 2: Yeah, so we was in I was in light coin,
Speaker 2: ethereum and bitcoin and I just put money in and
Speaker 2: I went to Asia. And as I'm in Asia, that's
Speaker 2: when it just starts going crazy. Every day, I'm making
Speaker 2: like a thousand dollars a day. So I'm telling them
Speaker 2: I'm the only one that invested out of all my friends,
Speaker 2: and I'm telling everybody in the group chat. I'm like
Speaker 2: I'm sending them screenshots on coin base, like look, we
Speaker 2: got much money I made today. Like it's like i
Speaker 2: feel like I'm on top of the world. I'm like,
Speaker 2: I'm making a million dollars by summer. So they're still
Speaker 2: kind of like a little nervous about it, and I'm
Speaker 2: just I'm putting more money in and it just keeps
Speaker 2: going up, keeps going up. So then they decided to
Speaker 2: lock in Troy, like locked himself in his basement. And then
Speaker 2: he started finding all these aught coins. He's telling about
Speaker 2: this guy named Justin's son who got a coin named Tron, Like, oh,
Speaker 2: we don't know, I say, I laid man, I'm doing
Speaker 2: a nice thing with bitcoin.
Speaker 5: You talking about this alternative stuff.
Speaker 4: But I told him come home. I said, yo, listen,
Speaker 4: I don't care what you're doing. Get on the flight,
Speaker 4: come back. I found something nobody was talking about. All coins, okay,
Speaker 4: it was like bitcoin. Everybody thought crypto currency was bitcoin, right,
Speaker 4: And then I saw all these I'm like, yo, bro,
Speaker 4: this like nine hundred different coins, right. So then I
Speaker 4: saw Justin Son. I'm like, yeah, i'mnna follow that.
Speaker 2: So he said Justin Son, and I never really trusted
Speaker 2: Justin Son because.
Speaker 8: I know, you know, it was weird in the parent
Speaker 8: the parent video, I promise you. We was watching him
Speaker 8: on periscope and he he blew his nose and white
Speaker 8: people he was doing and he was like, yo, we
Speaker 8: can't trust anybody who do that I don't know about
Speaker 8: this guy.
Speaker 2: He's like, no, no, trust me, he's a genius to
Speaker 2: the I'm like, I whatever, So I put some money
Speaker 2: in trying and then tron goes from two cents to
Speaker 2: twenty eight cents or something like.
Speaker 5: That was crazy.
Speaker 4: It was like four tenths of a cent.
Speaker 2: It was going crazy. So I'm like, okay, so now
Speaker 2: it's like all money. So now we're staying up all night.
Speaker 2: Nobody's looking at all these all coins and master no.
Speaker 2: It became my cryptocurrency experts and making money handles fish.
Speaker 2: And then it started to February and then it was
Speaker 2: like all right, let me just.
Speaker 7: Hold on, hold on life.
Speaker 2: I'm happy we can. Then it crashed crazy. But then
Speaker 2: they said by the dip. They said by the dip,
Speaker 2: so I put more money in and then it crashed
Speaker 2: against like by the dipping, and then it's just everything
Speaker 2: that I made I lost, and then I lost more
Speaker 2: money on top of that.
Speaker 6: And the plane is still laying but we're still on.
Speaker 5: We're still on the plane, got money and.
Speaker 2: Holding wait wait, holding for their h O D L right,
Speaker 2: holding for their life.
Speaker 5: That that's the crypto.
Speaker 3: That's yeah, yeah, I have a much different.
Speaker 4: I mean, like you've been seeing in the future for
Speaker 4: a long time. I read you got into bigcoin in
Speaker 4: its early stages. Yeah, because it started around For me,
Speaker 4: it started around music, when when they were trying to
Speaker 4: crack down on people getting free music, they started having
Speaker 4: payments that you couldn't track and so one of the
Speaker 4: ways you could pay was bitcoin. That's the first time
Speaker 4: I ever heard about I never thought about it again, right,
Speaker 4: But you.
Speaker 7: Were in there early twenty thirteen, so I was already
Speaker 7: had a bit pay integration with my Shopify store. And
Speaker 7: it's actually been Horwitz, who was the first investor in Superphone,
Speaker 7: introduced me to Brian and Fred who were the founders
Speaker 7: of coinbase, and Brian actually gave me. He gave me
Speaker 7: five dollars worth of bitcoin and that's that's that's all
Speaker 7: I needed.
Speaker 3: I was like, this is it, you know what I mean?
Speaker 3: And that was it. And so I literally you.
Speaker 7: Know that that whole that whole uh, that was a
Speaker 7: crazy season.
Speaker 3: That whole season.
Speaker 7: I was literally you know, people were like, I was like, yo,
Speaker 7: I'm not performing unless I'm getting paid.
Speaker 3: What is that? I was like, look, just figure it out, man.
Speaker 7: But here's my here's my wallet address.
Speaker 3: Yea, yeah, you know that.
Speaker 7: Yeah, and so you know, you know, shout out my
Speaker 7: uh literally one of my my dearest friends. You know,
Speaker 7: he really was, I would say, largely responsible for a
Speaker 7: lot of the innovation that that I've come to to
Speaker 7: appreciate and come to see early in technology, Rashid Richmond.
Speaker 3: Uh.
Speaker 7: And you know he has he has two currencies right now,
Speaker 7: like cash, which he's always sending me to screenshots, you know,
Speaker 7: up one hundred and thirty percent, up five hundred percent.
Speaker 7: And so you know, basically, I think that you know,
Speaker 7: you guys did what you're supposed to do in terms
Speaker 7: of being as uh as a students you possibly could
Speaker 7: be in terms of being students uh and learning as
Speaker 7: much as possible and also learning on.
Speaker 3: Those slippery slopes on the way down right. Uh.
Speaker 7: And so you know he he he basically taught himself
Speaker 7: and and and launched a coin. And once you could
Speaker 7: build a community of minors and you can actually get
Speaker 7: on an exchange, there's real value. I think though it's
Speaker 7: important to really understand that, uh, you know, bitcoin.
Speaker 3: Is really like a stored value.
Speaker 7: And I'm just sorrying about bigcoin, but really it's all
Speaker 7: crypto currents. Really it's like a stored value instrument. And
Speaker 7: it being a stored value instrument, you know at at
Speaker 7: some time, at some point, you know, people are actually
Speaker 7: more inclined to hold right because of stored value. So
Speaker 7: it's almost like gold, right they're holding, and you know,
Speaker 7: they're varying viewpoints on cryptocurrency. I mean, you know, one
Speaker 7: of the greatest investors in the world is is you know,
Speaker 7: very vehemently and vocally and non believer of crypto and
Speaker 7: more in Buffett, and he's just like, look, man, this
Speaker 7: is what is this? You know, But at the same time,
Speaker 7: it's it's always just about understanding and recognizing, h recognizing
Speaker 7: the the upside and you know, capturing that upside before
Speaker 7: yeah before.
Speaker 2: But you know what my personal thing, I think, if
Speaker 2: I believe anything, I believe in bitcoin, because bitcoin really
Speaker 2: hasn't forced like was like nine thousand right now, thou
Speaker 2: really like those other coins lost like ninety like Neo.
Speaker 4: Yeah, shout the Neo because that's.
Speaker 5: That was involved.
Speaker 2: And I had so many coins, Bigcoin, these security coins.
Speaker 2: I became, like I'm telling you, in three weeks, I
Speaker 2: became a.
Speaker 5: Security coins and the privacy coins.
Speaker 4: Narrowrow really in that. Yeah, you know, I'm telling you. Yeah,
Speaker 4: but that's another thing we thought we really have master
Speaker 4: That was like a meeting at your house Sunday.
Speaker 2: But yeah, but bigcoin is still kind of I think
Speaker 2: if anything is gonna.
Speaker 5: Survive, bitcoin is going to be here for the future.
Speaker 3: Yeah.
Speaker 7: And once you start seeing regulation, Yeah, that's when you know, like, Okay,
Speaker 7: the powers that be are recognized asing the need and
Speaker 7: feel like they need to get involved. Then you know
Speaker 7: that there's enough of a mass adoption that there is
Speaker 7: some real tangible value there. And so yeah, I mean,
Speaker 7: i'm i'm you know, getting in it, like two hundred
Speaker 7: of coin at bitcoins, you know, so even to actually
Speaker 7: ride through that, you know, the height of twenty seventeen,
Speaker 7: I'm looking at my account.
Speaker 2: Like like heroines, like, yeah, we're gonna stop all this music,
Speaker 2: Like it felt like it was a whole different game
Speaker 2: playing played out there.
Speaker 6: Man, Yeah, we've seen.
Speaker 5: But what comes up must come to.
Speaker 3: Yeah.
Speaker 2: So speaking of it, speaking of the financial topic, you
Speaker 2: have wealth plan right, right, So what is that what
Speaker 2: would encourage you to get into the financial literacy space
Speaker 2: as far as as concern.
Speaker 7: Yeah, I'm I'm, I'm charged up about this concept that
Speaker 7: by twenty forty the majority of the United States population
Speaker 7: will be minorities, right, And at the same time, there's only,
Speaker 7: i think the last statistic really about three percent of
Speaker 7: us that are that are in technology and innovation as
Speaker 7: a career, and that's that could be for a variety
Speaker 7: of reasons. Maybe we just like singing and dancing and
Speaker 7: rapping and you know, or maybe we just like athletics
Speaker 7: and there's plenty of money to be made.
Speaker 5: Ex So.
Speaker 7: The issue though for me, is that at least, you know,
Speaker 7: in terms of some of the conversations I've been having,
Speaker 7: especially for minorities, we always it always seems as though
Speaker 7: we're one step behind in terms of our adoption of
Speaker 7: where the world is going. So, yeah, you know, everyone
Speaker 7: started out as farmers, then moved on to industrial and
Speaker 7: we were still farmers, right. Then industrial moved on to
Speaker 7: service and hospitality, and we were still working on the railroad, right.
Speaker 7: And then service moved on to technology, and we're still
Speaker 7: in the service business. And when I talk about service,
Speaker 7: look around, who's cleaning the houses, who's cleaning the office buildings,
Speaker 7: who's doing the you know services?
Speaker 6: Right?
Speaker 7: Whereas there has already been a shift to technology and
Speaker 7: even in venture investing. You know, shout out of my
Speaker 7: guy of Richard Kirby from Equal Ventures. He just you know,
Speaker 7: raise a fifty six million dollar fun shot of my
Speaker 7: guys over at Harvard at Halem Capital. Yeah, yeah, so
Speaker 7: you know my guys over there Base Ventures, Paul Judge,
Speaker 7: you know there, you know Robert Smith.
Speaker 3: I think you know, a really big, a really big force.
Speaker 7: In terms of finance, uh and investing private equity, right,
Speaker 7: And so I feel like there should be more names.
Speaker 7: I feel like there should be more superstars in that
Speaker 7: world and in that pathway, in that archetype, just because
Speaker 7: I feel like, a like you said, it's about exposure.
Speaker 3: What example do?
Speaker 7: What example does the next generation really have in terms
Speaker 7: of that pathway? And also how do how do we
Speaker 7: frame wealth?
Speaker 3: Right?
Speaker 7: Is wealth a million dollars? Is wealth two million dollars?
Speaker 7: Is it five hundred million? Is is it a billion?
Speaker 6: Is it? You know?
Speaker 7: We got folks talking about Elon must gonna be a
Speaker 7: Triggon there. You know, Apple's got a trillion dollars worth
Speaker 7: of cash or market valuation. You know, So I think
Speaker 7: that it's just important. You know, I've had too many
Speaker 7: conversations with folks that either come into my organization that
Speaker 7: are either mentees of mine employees of mine, who literally
Speaker 7: will tell me straight to my face, Hey, I don't
Speaker 7: even look at my accounts because I don't like what
Speaker 7: I see. You don't look at your accounts. No, I
Speaker 7: don't even look at my account because don't like what
Speaker 7: I see. And I'm I'm hoping that I get the
Speaker 7: big break, you know, I'm hoping that as a creative,
Speaker 7: you know, I get the big campaign, or I get
Speaker 7: the big record deal, or I get the big athletic contract.
Speaker 7: And the reality, though, is that with calculated, measured moves,
Speaker 7: you really can, with the right kind of saving and
Speaker 7: budgeting and paying yourself and making sure that your assets
Speaker 7: are allocated the right way, you can guarantee as long
Speaker 7: as you start early, that you retire with a million dollars.
Speaker 3: Right.
Speaker 7: And So for me, you know, I didn't go to school.
Speaker 7: I don't have a you know, any series, any series
Speaker 7: at all. I just have my experience, and so I
Speaker 7: thought that it could be valuable to give people an
Speaker 7: insight into my actual portfolio. How am I How am
Speaker 7: I invested in real estate without having fifty thousand dollars there?
Speaker 7: How am I invested in stocks without knowing or being
Speaker 7: an expert in stocks? How am I investing in alternative
Speaker 7: investments like art or or or interest bearing investments like
Speaker 7: loans that are going to give me return?
Speaker 3: And really, you know, how do I adopt the.
Speaker 7: Seven streams of income or how did I adopt the
Speaker 7: seven streams of income of every millionaire before I'm a millionaire? Right,
Speaker 7: so that those streams would actually grow and collectively would
Speaker 7: eventually yield me that million dollar or a million plus
Speaker 7: nest egg that I wanted to get to. And so
Speaker 7: for me, I'm looking at the next generation. I'm seeing
Speaker 7: folks in their twenties and thirties a getting their first jobs. Yeah,
Speaker 7: they have an appetite to, you know, buy things that
Speaker 7: they don't need to impress people that they don't know, right,
Speaker 7: And for me, I'm like, look, you know, put that
Speaker 7: money to work for you now. And the earlier you
Speaker 7: put that to work for you, the earlier you will
Speaker 7: be able to make decisions about where you want to
Speaker 7: work in exchange for your money, because your money is
Speaker 7: working for you. And so that's really what wealth plan
Speaker 7: is about. It's really easy Wealthplan dot co. You could
Speaker 7: just jump on you leave your number. I will literally
Speaker 7: every month text you an action item. How do you
Speaker 7: get into stocks? How do you fix your credit? How
Speaker 7: do you loan money to yourself so that you can
Speaker 7: actually improve your credit score, because now, of course you're
Speaker 7: not going to default on yourself, right And so look,
Speaker 7: I feel like there's there's I went to an Ivy
Speaker 7: League school, and yeah, and I mean there were zero
Speaker 7: classes on budgeting, zero classes on credit, zero classes on
Speaker 7: real estate investing, zero classes on how to even read
Speaker 7: a chart of a security, zero classes on dividends, zero
Speaker 7: classes on and I know people you know with large
Speaker 7: lump sums of money in their account who literally are
Speaker 7: because of just that lack of education. They're not even
Speaker 7: diversified in their investments. They just like to see the
Speaker 7: cash in in there, without understanding that you're actually losing
Speaker 7: money by just having unless yass. Unless your interest rate
Speaker 7: in your big account is beating inflation, you're losing money.
Speaker 7: So and these are all just simple concepts. I break
Speaker 7: it down super simple in the same way that I'm
Speaker 7: just talking here, And it's just it's just the ability
Speaker 7: to lay out the with to lay it's the ability
Speaker 7: that I have to lay out with clarity exactly what
Speaker 7: I'm doing so that people can make an informed decision
Speaker 7: whether they would like to mirror those exact same financial moves.
Speaker 7: And that's the kind of transparency I deliver in Wealth Plan.
Speaker 7: So it's not this isn't a class, it's just, hey,
Speaker 7: this is where I'm invested. The barriers to entry, you know,
Speaker 7: no matter what I've seen, you know, millions of dollars
Speaker 7: going in and out of my accounts. You could start
Speaker 7: with five hundred bucks. And you know, it comes down
Speaker 7: to discipline, It comes down to management of your finances.
Speaker 7: It comes down actually looking at your accounts every day,
Speaker 7: comes down and having a goal for where you would
Speaker 7: like to be. And just like we talked about in
Speaker 7: a previous segment, dream as big as you want to dream, right,
Speaker 7: because once that vision is you know, I have one
Speaker 7: conversation with the legend Quincy Jones, I say, what advice
Speaker 7: do you have for me?
Speaker 5: Say?
Speaker 3: Hey, shoot shoot for the moon. You land in the stars.
Speaker 7: You know, and so you know, what is that financial
Speaker 7: goal that you have for yourself?
Speaker 3: What is that.
Speaker 7: Amount that you would like just to leave for your
Speaker 7: next generation? I think in many ways, especially in our community,
Speaker 7: we're worried about being checked to check because we got
Speaker 7: to pay that rent. We gotta pay, you know, we
Speaker 7: started a business, we got to maybe you got some employees,
Speaker 7: et cetera.
Speaker 3: And do you really.
Speaker 7: Want to be in that hamster wheel, right or do
Speaker 7: you want to be able to say, look the same
Speaker 7: way I saw at Harvard, those kids got set up
Speaker 7: by their parents. I want to be in that position
Speaker 7: for my next generation, whether it's your nephews or nieces,
Speaker 7: your kids, or whether you want to you know, pay
Speaker 7: back your parents for supporting you for eighteen, you know,
Speaker 7: twenty twenty five, sometimes thirty years a year life, you
Speaker 7: know what I mean? What is it that you really
Speaker 7: want to do in it? And that pathway? As long
Speaker 7: as you have patience, as long as you have the
Speaker 7: ability to delay some gratification, as long as you have
Speaker 7: the ability to have some discipline with your spending and
Speaker 7: and with your consumption, you could be paying yourself. And
Speaker 7: paying yourself really will pay off, you know, exponentially with compounding,
Speaker 7: you know, and so yeah.
Speaker 3: Yeah, yeah, yeah, I mean, then you have your time.
Speaker 4: I think that I was having this debate actually a
Speaker 4: discussion with a lot of my colleagues about time and
Speaker 4: like how how valuable is And then I literally played
Speaker 4: on the.
Speaker 6: Quote that you said.
Speaker 4: You said that wealth wealth not the sense of being
Speaker 4: a monetary thing, but wealth is having the ability to.
Speaker 6: Make decisions to have your own time.
Speaker 4: Yeah, And they were like, I'm like, that's what I've
Speaker 4: been trying to say, that's what that's.
Speaker 6: It right there.
Speaker 3: Yeah, it's real, it's real.
Speaker 7: And so look, I want everybody to have the time
Speaker 7: because we need more innovators, we need more creators. We
Speaker 7: need folks that are really that are dreamers and visionaries
Speaker 7: that are going to think about these challenges that we're
Speaker 7: going to be facing. Because as you've seen with Uber,
Speaker 7: as you've seen with Airbnb, as you've seen with Dropbox,
Speaker 7: as you've seen with Google, Amazon, Facebooks, Guide, WhatsApp, Brex, Robinhood,
Speaker 7: whatever it is, the folks that sit down and dream
Speaker 7: up that solution because they know the challenges that we're
Speaker 7: about to face and make it easily accessible, affordable, adoptable,
Speaker 7: those are the folks that stand to reap the benefits
Speaker 7: of creating that kind of value in the world. And
Speaker 7: so you need time to be able to just be
Speaker 7: a visionary. You need time to be able to just think.
Speaker 7: You need time to be able to just say, Okay,
Speaker 7: how can I be more efficient? You need time to
Speaker 7: have dinners and conversations and take walks with people that
Speaker 7: are going to invest not only their money but their
Speaker 7: time with you to help build that vision and make
Speaker 7: it happen.
Speaker 3: And so I'm a.
Speaker 7: Living, breathing example of everything that I'm talking about. And
Speaker 7: I'm also not just looking for wealth planned subscribers. I'm
Speaker 7: looking for people that want to join this movement. You
Speaker 7: want to come and work on this team and make
Speaker 7: this kind of impact so that we are actually we
Speaker 7: have the kind of man power that's necessary to power
Speaker 7: the foundational systemic change that's going to be necessary to
Speaker 7: put us in that position. This is the first time,
Speaker 7: I think, and you know we were talking about a
Speaker 7: grarian to industrial. This is the first time where you
Speaker 7: could just have an idea, no brick, no mortar, no wood,
Speaker 7: no steal, and build a company.
Speaker 3: Everyone talks about it. I've seen I've seen the memes.
Speaker 7: Airbnb's the biggest hotel company, they don't have any hotels.
Speaker 7: Airbnb's the you know, Uber's the biggest travel company. They
Speaker 7: don't have any cars or trains, right, So it's a
Speaker 7: about allowing yourself the opportunity a to be surrounded by
Speaker 7: folks that are gonna inspire you and push you. They're
Speaker 7: not just gonna let you dream here. They're gonna push
Speaker 7: you to dream as big as you possibly can dream.
Speaker 7: And also they're not just gonna push you. They actually
Speaker 7: gonna put their hands to the grinds to the grindstone
Speaker 7: and grind that wheel with you. And so that's that's
Speaker 7: what I'm looking for as well. Y'all know how to
Speaker 7: reach me is text Ryan dot com. You want specific
Speaker 7: wealth plan is wealth Planned dot co. Uh, and man,
Speaker 7: I'm available, I'm checking my phone. I'm well organized. I'm
Speaker 7: gonna make sure I get back to everybody and we here.
Speaker 4: Because that that I mean that time is right to
Speaker 4: the last thing I was thinking of, and that was
Speaker 4: the importance of your circle of five theory. Yeah, and
Speaker 4: I mean that pretty much is like going back to
Speaker 4: the superphone, right. Yeah, you can put compartmentalize the people
Speaker 4: that are texting you.
Speaker 3: Yeah.
Speaker 4: Right, So like if I want to talk to just
Speaker 4: my family, I can talk to them. If I want
Speaker 4: to to investors, I could just talk to them, right.
Speaker 4: If I want to talk to my friends and entertainment,
Speaker 4: I could just talk to them, right. But that circle
Speaker 4: of five, like you, you're gonna find five people in there, right, I.
Speaker 7: Can get you to what you need to do right,
Speaker 7: right right, and that you know that's what that's that's
Speaker 7: I actually have a masterclass on this. It's called the
Speaker 7: thirty Calls Masterclass. So you can also go to thirty
Speaker 7: calls dot com and basically what it allows you to
Speaker 7: do is just say, hey, how.
Speaker 3: Are you really spending your time? Are you? Do you
Speaker 3: really feel like you're stuck?
Speaker 7: And I advocate that whenever you feel like you're stuck,
Speaker 7: you're just one conversation away from all the change that
Speaker 7: you need to see in your life, one conversation away.
Speaker 7: In order to get that to that conversation, though, you
Speaker 7: have to have intent, and so the thirty Calls Masterclass
Speaker 7: at thirty calls dot Com will literally just walk you
Speaker 7: through what my process is. How did I go from
Speaker 7: having no investors in my phone to raise it five
Speaker 7: point six million dollars for Superphone? How did I go
Speaker 7: from having no fans in my phone to doing a
Speaker 7: two million dollar album cycle? Making those phone calls is
Speaker 7: exactly what changed my feeling of being, Oh, I feel
Speaker 7: like I'm stuck to someone saying like, oh, I have
Speaker 7: this introduction for you, I have this opportunity for you.
Speaker 7: I'm top of mind when they have opportunities, or I'm
Speaker 7: top of mind when they have introductions, or on top
Speaker 7: of mind when they need help, and I can introduce
Speaker 7: them to people. So I lay that entire process that
Speaker 7: I followed out at thirty Calls dot Com. So I mean, listen,
Speaker 7: my whole life is everything that I'm talking about. This
Speaker 7: is it's scalable, it's it's automated the way that it
Speaker 7: needs to be. So it allows me the time to
Speaker 7: interact on a personal level with the folks that matter
Speaker 7: most and need it the most. And so you know,
Speaker 7: whether it's thirty calls dot Com, it's Wealth Planned dot Co,
Speaker 7: it's text Ryan dot Com, all of them lead directly
Speaker 7: to my text message s feed. It's all connected to
Speaker 7: superphone and whatever I can do, anyone who's listening to
Speaker 7: this podcast can do and half the time, a quarter
Speaker 7: of the time, a tenth of the time, as long
Speaker 7: as they apply that vision and ingenuity UH and apply
Speaker 7: that relationship management and relationship building to any uh, any
Speaker 7: goal that they wish to achieve. And so I'm here
Speaker 7: to help. I'm here to advocate, I invest, I make introductions, coach,
Speaker 7: I'm my mentor. I'm here to help man.
Speaker 2: And yeah, man, it was a pleasure. Like I said,
Speaker 2: it was. It was a long time coming, but I'm
Speaker 2: glad we got a chance to do this. Definitely did
Speaker 2: not disappoint. I know that, I know the audience is
Speaker 2: going to take a lot of gyms from this. Any
Speaker 2: information you want to give the people, you gave them already.
Speaker 3: What yeah, yeah, I mean you can text me. I'll
Speaker 3: send you my.
Speaker 4: Yeah right, Text Ryan dot com. I'm gonna give you
Speaker 4: a phone number. That's the number of y'all.
Speaker 3: Yeah, that's it.
Speaker 7: I mean, who's gonna remember attent? Text Ryan dot coms
Speaker 7: easy to remember. You leave your number, I'm sure. I'm
Speaker 7: sure you know that, and I'll text you right.
Speaker 4: Back at the click of a button. One hundred and
Speaker 4: twenty two thousand people will know what you want to say.
Speaker 6: Yep.
Speaker 4: Very different from Instagram where you could have three album
Speaker 4: on thousand and like fifteen. People will find out what yeah, yeah, yeah,
Speaker 4: he's killing it.
Speaker 5: Man, Troy housekeeping items.
Speaker 4: Yeah, shout everybody on patreon dot com. That's our probably
Speaker 4: paid program. As we kind of spoke about. We got
Speaker 4: that from Nip, so our be to Nip and the
Speaker 4: whole marathon team, all money and team. You know, we
Speaker 4: have new tears there. We got more content for y'all.
Speaker 4: We're actually giving out some merch this time around, so
Speaker 4: to be on the lookout for corely merch from us
Speaker 4: on Patreon and everybody that is in the top tier.
Speaker 5: Transcribe transcribed episodes.
Speaker 4: Too, you know what I forgot. Shout out to Shamida.
Speaker 4: She actually is transcribing.
Speaker 6: Episodes for us.
Speaker 4: A lot of times people listen to us in cars
Speaker 4: and on the trucks and they can't take notes. They
Speaker 4: want to take notes, Like I'm sure when they hear
Speaker 4: this episode, they're like, y'all, I wanted to write that down.
Speaker 4: So what we're doing now is transcribing it for people
Speaker 4: so that they don't have to. They can actually go
Speaker 4: read the episodes and they have the time to do it.
Speaker 4: So shout out to Shamida. She's actually part of the
Speaker 4: brand resumes team too, so she's doing double duty. So
Speaker 4: shout out to her and Shout out to everybody that
Speaker 4: is supporting us on Alisia University. That is our you know,
Speaker 4: our online school where we do weekly webinars Mondays, Wednesdays
Speaker 4: and Thursdays. Obviously ey L Spino is about to be
Speaker 4: rolled out to be on the lookout for that and
Speaker 4: everybody that's supporting the merch Man. Shout to everybody that
Speaker 4: has bought our Acces of a Liabilities hoodie and continue
Speaker 4: to support that.
Speaker 5: Yeah, we gotta get you some merchant. Get you some merch.
Speaker 5: We ran out, we ran out, but we gotta get
Speaker 5: you some forget about you.
Speaker 3: Likely story Luckily letsa shoot you to test.
Speaker 2: Yeah, Philly, Philly, don't forget March fourteenth, March fifteenth, we coming,
Speaker 2: we bring all of our friends is going to be crazy.
Speaker 2: If you saw the video from Atlanta, you know how
Speaker 2: crazy it's going to be. So looking forward to touch
Speaker 2: in the town and shout out the brand resumes. Also
Speaker 2: that I saw a partnership that we've created with our
Speaker 2: first collaboration from a guest that we had on the
Speaker 2: podcast with Brandon and the book Tip of this Week
Speaker 2: is an Intelligent Investor. That's Warren buff It's one of
Speaker 2: his favorite books. I've seen that he recommended. So yes,
Speaker 2: thank you guys for rocking with us. We'll see you
Speaker 2: next week.
Speaker 5: Peace.
Speaker 6: Peace.
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