WEBVTT - $69 Million Art Auction Is Just The Beginning For NFTs

0:00:00.800 --> 0:00:04.040
<v Speaker 1>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney, alongside

0:00:04.040 --> 0:00:06.920
<v Speaker 1>my co host Matt Miller. Every business day, we bring

0:00:06.960 --> 0:00:11.520
<v Speaker 1>you interviews from CEOs, market pros, and Bloomberg experts, along

0:00:11.520 --> 0:00:15.600
<v Speaker 1>with essential market moving news. Find the Bloomberg Markets Podcast

0:00:15.600 --> 0:00:18.439
<v Speaker 1>on Apple Podcasts or wherever you listen to podcasts, and

0:00:18.480 --> 0:00:22.680
<v Speaker 1>at Bloomberg dot com slash podcast. All right, there is

0:00:22.760 --> 0:00:29.160
<v Speaker 1>no way for me too politely, UM express my reaction

0:00:29.400 --> 0:00:34.280
<v Speaker 1>to the non fungible token auction news that we got yesterday.

0:00:34.400 --> 0:00:37.720
<v Speaker 1>I mean, I think most people when they saw this

0:00:37.800 --> 0:00:41.239
<v Speaker 1>headline n f T SAIDs digital art record in sixty

0:00:41.360 --> 0:00:46.320
<v Speaker 1>nine million dollar sale. Um, most people have been shocked.

0:00:46.840 --> 0:00:50.280
<v Speaker 1>And everybody I've spoken to, granted they've all been over

0:00:50.320 --> 0:00:53.320
<v Speaker 1>the age of nineteen, has had trouble explaining it. So

0:00:53.320 --> 0:00:56.760
<v Speaker 1>we're gonna bring in John Louise, president of Ava Labs,

0:00:56.840 --> 0:01:00.360
<v Speaker 1>and may be able to better to help us better

0:01:00.480 --> 0:01:05.640
<v Speaker 1>understand what happened yesterday. Um, when someone agreed to pay

0:01:05.720 --> 0:01:10.200
<v Speaker 1>sixty nine million dollars for a piece of digital code

0:01:10.560 --> 0:01:18.240
<v Speaker 1>somehow attached to artwork. John, Uh, please give it a shot. Hey, Paul,

0:01:18.280 --> 0:01:20.200
<v Speaker 1>Hey Matt, thank you for having me and Paul's nice

0:01:20.200 --> 0:01:22.600
<v Speaker 1>to talk. It's been many years since I was on

0:01:22.640 --> 0:01:24.680
<v Speaker 1>the by side as a techi media industor and you're

0:01:24.720 --> 0:01:28.880
<v Speaker 1>on the shell side, So I thank yeah. So I

0:01:28.920 --> 0:01:31.039
<v Speaker 1>think it was fantastic. First of all, how cool was

0:01:31.080 --> 0:01:34.160
<v Speaker 1>it to watch the artist's live stream or and watch

0:01:34.240 --> 0:01:36.600
<v Speaker 1>it later on on YouTube and streamed the actual auction.

0:01:36.680 --> 0:01:39.000
<v Speaker 1>You got to see how they were. They went from

0:01:39.000 --> 0:01:41.200
<v Speaker 1>three to fourteen, then you have some big jumps to

0:01:41.240 --> 0:01:44.000
<v Speaker 1>fifty and then straight to sixty nine. That was just incredible.

0:01:44.480 --> 0:01:47.200
<v Speaker 1>So I think, you know, what happened yesterday is really

0:01:47.400 --> 0:01:51.200
<v Speaker 1>a function of not how not just how much people

0:01:51.200 --> 0:01:55.240
<v Speaker 1>appreciate people's art, which is fantastic. His previous piece sold

0:01:55.280 --> 0:01:58.200
<v Speaker 1>Little Ways Back for six million, so he's a fantastic artist.

0:01:58.720 --> 0:02:03.800
<v Speaker 1>But it's also uh enthusiasm for the whole space because

0:02:03.840 --> 0:02:06.000
<v Speaker 1>a lot of people now thinking what n F keys

0:02:06.200 --> 0:02:08.720
<v Speaker 1>can be and what they will do the end. Let's

0:02:08.760 --> 0:02:11.440
<v Speaker 1>start with that. Let's start with what it is John,

0:02:11.480 --> 0:02:14.480
<v Speaker 1>because I think people's art is pretty cool too. But

0:02:14.680 --> 0:02:21.600
<v Speaker 1>what was it that son bought? Okay, so he bought

0:02:22.200 --> 0:02:25.560
<v Speaker 1>basically an Offlencible token, which is basically a unique digital

0:02:25.600 --> 0:02:30.600
<v Speaker 1>representation of that and he actually had the only one

0:02:30.960 --> 0:02:36.280
<v Speaker 1>of that representation. But it's a line of code. But

0:02:36.800 --> 0:02:39.799
<v Speaker 1>I mean think about it though, the whole space, So

0:02:40.440 --> 0:02:43.440
<v Speaker 1>that art is fantastic, but the whole space is interested

0:02:43.600 --> 0:02:48.920
<v Speaker 1>in this area because business models are going to change. Um.

0:02:49.080 --> 0:02:53.680
<v Speaker 1>The collectible side of this is exploding. Also because the

0:02:53.919 --> 0:02:57.560
<v Speaker 1>code enables place discovery better. What I mean by that

0:02:57.720 --> 0:03:01.959
<v Speaker 1>is because it's cold code, because so it's frictionless. Suddenly

0:03:01.960 --> 0:03:04.640
<v Speaker 1>you don't have to have paperwork and paperwork upon paperwork.

0:03:04.919 --> 0:03:09.200
<v Speaker 1>It's digital, and then you have global asset access, giving

0:03:09.240 --> 0:03:12.840
<v Speaker 1>more people around the world to participate in these things,

0:03:13.320 --> 0:03:15.800
<v Speaker 1>and that leads to the better price discovery. I just

0:03:15.800 --> 0:03:19.520
<v Speaker 1>talked about participating watching it on YouTube. I was fortunate

0:03:19.560 --> 0:03:21.440
<v Speaker 1>enough as an investor together to go say, I saw

0:03:21.480 --> 0:03:24.120
<v Speaker 1>that Visa competitors to Christie's and watch how these auctions

0:03:24.160 --> 0:03:27.920
<v Speaker 1>were done. Suddenly everyone can participate and watch it and

0:03:27.960 --> 0:03:34.160
<v Speaker 1>see how this was done through the uh oh no,

0:03:34.600 --> 0:03:38.040
<v Speaker 1>oh no, we lost John, did we? And in an

0:03:38.080 --> 0:03:41.080
<v Speaker 1>age where you can pay sixty nine million dollars for

0:03:41.120 --> 0:03:43.960
<v Speaker 1>a line of code, we can't get phone lines to

0:03:44.000 --> 0:03:47.520
<v Speaker 1>stay good exactly. I mean, I agree with you, Matt.

0:03:47.560 --> 0:03:49.360
<v Speaker 1>I I found it is fascinating I'm trying to get

0:03:49.360 --> 0:03:50.920
<v Speaker 1>I'm still trying to get my head around n f

0:03:50.960 --> 0:03:53.640
<v Speaker 1>t S and fortunately there's a Bloomberg quick take there

0:03:53.680 --> 0:03:57.200
<v Speaker 1>that that really further my education. But you know, I

0:03:57.200 --> 0:04:00.960
<v Speaker 1>guess it's just a question of simply, uh you authenticating

0:04:01.000 --> 0:04:04.120
<v Speaker 1>these things, John, Do we have you back? Yes? I'm back? Sorry,

0:04:04.120 --> 0:04:06.360
<v Speaker 1>all right? John? So yeah, go ahead. So I don't

0:04:06.360 --> 0:04:08.000
<v Speaker 1>know where I left off, but you know, I was

0:04:08.040 --> 0:04:10.000
<v Speaker 1>saying I'm very excited about n f t S in

0:04:10.160 --> 0:04:13.880
<v Speaker 1>general and all these artists using it because business models

0:04:13.880 --> 0:04:16.560
<v Speaker 1>can change. And what I mean by that is there

0:04:16.600 --> 0:04:21.159
<v Speaker 1>are there are other rock bands, groups, events, stuff, people

0:04:21.279 --> 0:04:23.920
<v Speaker 1>all calling us to help them create n f t s.

0:04:24.320 --> 0:04:27.919
<v Speaker 1>So right now, ticketing, I mean the QR code is

0:04:27.960 --> 0:04:33.440
<v Speaker 1>actually fraud with fraud. UM artists now can actually program

0:04:33.680 --> 0:04:37.880
<v Speaker 1>secondary sales and get a percentage of the sales like

0:04:37.960 --> 0:04:40.440
<v Speaker 1>they couldn't before. So it's almost like a friend star

0:04:40.560 --> 0:04:46.600
<v Speaker 1>getting royalties. Tell us. So, I'm president of Ava Labs.

0:04:46.680 --> 0:04:49.920
<v Speaker 1>We are a blockchain, the next generation blockchain that provides

0:04:49.960 --> 0:04:54.159
<v Speaker 1>the scale and speed to enable transactions like yesterday's UM

0:04:54.360 --> 0:04:57.320
<v Speaker 1>sail in and what does and what does Justin Son?

0:04:57.400 --> 0:05:00.159
<v Speaker 1>So Justin Son is the investor who bought this. He

0:05:00.200 --> 0:05:02.320
<v Speaker 1>paid in ether, which is kind of a cool side note,

0:05:02.640 --> 0:05:05.520
<v Speaker 1>but what does he I mean he doesn't get a

0:05:05.560 --> 0:05:10.960
<v Speaker 1>painting or there's nothing signed by people. Um what does

0:05:11.000 --> 0:05:13.520
<v Speaker 1>he have with this line of code? Like can you

0:05:13.600 --> 0:05:18.920
<v Speaker 1>click on it and see the artwork? Or um, I

0:05:18.960 --> 0:05:21.680
<v Speaker 1>mean I can't get it? So he can have the

0:05:21.720 --> 0:05:24.800
<v Speaker 1>representation of it on his phone. He's the only one

0:05:24.839 --> 0:05:27.279
<v Speaker 1>that has it. But you don't really know what he

0:05:27.360 --> 0:05:30.320
<v Speaker 1>wants from it. Maybe this is the way he thinks

0:05:30.480 --> 0:05:34.159
<v Speaker 1>of his digital identity, his sovereign identity in other words,

0:05:34.160 --> 0:05:37.719
<v Speaker 1>like we're becoming more digital every single day, and maybe

0:05:37.760 --> 0:05:40.320
<v Speaker 1>this is the way he wants to represent himself. Think

0:05:40.360 --> 0:05:43.240
<v Speaker 1>about way back when when Prince had a big fight

0:05:43.320 --> 0:05:47.480
<v Speaker 1>with his label because basically the Prince name was effectively

0:05:47.560 --> 0:05:51.040
<v Speaker 1>owned by you know whatever label he was at, and

0:05:51.040 --> 0:05:53.520
<v Speaker 1>suddenly he trade these symbols to represent who he was

0:05:53.560 --> 0:05:57.280
<v Speaker 1>to end around that process. So maybe Justin is using

0:05:57.320 --> 0:06:00.040
<v Speaker 1>this as a future sovereign identity and to represent and

0:06:00.160 --> 0:06:02.200
<v Speaker 1>who he is, and that could be very cool. It

0:06:02.240 --> 0:06:03.960
<v Speaker 1>does say a lot about him. He paid a lot,

0:06:04.040 --> 0:06:06.200
<v Speaker 1>so that tells you something about him, and it tells

0:06:06.200 --> 0:06:09.679
<v Speaker 1>you a style of interest in art, so that maybe

0:06:09.720 --> 0:06:12.520
<v Speaker 1>what he's trying to use it for. Alright, So he's

0:06:12.520 --> 0:06:15.680
<v Speaker 1>speculating because he thinks he can resell this because there's

0:06:16.000 --> 0:06:18.960
<v Speaker 1>far more access around the world to buy this and

0:06:18.960 --> 0:06:21.760
<v Speaker 1>there's better price discovery. So in theory, I guess I've

0:06:21.800 --> 0:06:25.239
<v Speaker 1>also seen news John that you know Lebron James Uh

0:06:25.600 --> 0:06:27.960
<v Speaker 1>creating an n f T on a highlight reel. So

0:06:28.000 --> 0:06:31.720
<v Speaker 1>this can be applied in theory to almost any type

0:06:31.720 --> 0:06:36.720
<v Speaker 1>of content, couldn't it. That's right, that's right. Unlike the

0:06:37.480 --> 0:06:41.000
<v Speaker 1>UH content, a lot of the content we used to study,

0:06:41.560 --> 0:06:44.120
<v Speaker 1>I'm not sure the content that's being created, and some

0:06:44.200 --> 0:06:47.200
<v Speaker 1>of these NBA Top shots stuff can be resold. It

0:06:47.320 --> 0:06:51.000
<v Speaker 1>is really more of a collectible and there's an emotional connection,

0:06:51.120 --> 0:06:54.000
<v Speaker 1>just like someone buying baseball cards. They have an emotional

0:06:54.040 --> 0:06:57.400
<v Speaker 1>connection to that moment, that shot, and they're willing to

0:06:57.440 --> 0:06:59.719
<v Speaker 1>pay a high price for it, just like I have

0:06:59.760 --> 0:07:02.240
<v Speaker 1>a at a baseball card somewhere that probably is not

0:07:02.279 --> 0:07:06.520
<v Speaker 1>worth that much, but it means a lot to me personally. Alright,

0:07:06.600 --> 0:07:08.320
<v Speaker 1>So what are some of the next applications we should

0:07:08.360 --> 0:07:11.280
<v Speaker 1>look for? That's exactly what I was gonna ask. I

0:07:11.280 --> 0:07:14.640
<v Speaker 1>think you can see business models change UM event ticketing,

0:07:14.880 --> 0:07:19.160
<v Speaker 1>for instance, right now the artists basically sell tickets and

0:07:19.200 --> 0:07:21.720
<v Speaker 1>it goes out to the world and sometimes there's resales

0:07:21.720 --> 0:07:24.600
<v Speaker 1>of it through ticket Master and other places. Suddenly they

0:07:24.640 --> 0:07:27.160
<v Speaker 1>can have control and see where those tickets are going.

0:07:27.680 --> 0:07:30.120
<v Speaker 1>And it's better in the sense that you know, QR

0:07:30.240 --> 0:07:33.880
<v Speaker 1>codes is can easily be replicated and three or four

0:07:33.880 --> 0:07:36.080
<v Speaker 1>people can show up for that same seat. This will

0:07:36.120 --> 0:07:39.400
<v Speaker 1>be harder going forward. Like I said before, artists now

0:07:39.560 --> 0:07:44.120
<v Speaker 1>can have UM basically streams of revenue associated with secondary

0:07:44.120 --> 0:07:47.480
<v Speaker 1>sales of their UH collectibles to collect those their art

0:07:47.560 --> 0:07:50.920
<v Speaker 1>or whatever it is. Wow. This it opens up so

0:07:50.960 --> 0:07:53.400
<v Speaker 1>many different avenues. I'm not sure where to go, but

0:07:53.480 --> 0:07:55.680
<v Speaker 1>this is I feel like we're obviously the very very

0:07:55.760 --> 0:07:57.520
<v Speaker 1>very early innings here and we can learn a lot

0:07:57.560 --> 0:07:59.640
<v Speaker 1>more as we go along. John Wu, thanks so much

0:07:59.680 --> 0:08:02.320
<v Speaker 1>for joining us. John will He's a president of AVA Labs,

0:08:02.360 --> 0:08:08.080
<v Speaker 1>are based in Miami. Well President bidens one point nine

0:08:08.120 --> 0:08:11.880
<v Speaker 1>a trillion dollar bill that was recently signed that brings

0:08:11.960 --> 0:08:15.560
<v Speaker 1>the total, including last year, to six trillion dollars in

0:08:15.600 --> 0:08:19.680
<v Speaker 1>fiscal stimulus tied to the coronavirus. The question is is

0:08:19.680 --> 0:08:22.240
<v Speaker 1>that enough? Is that too much? Let's dig in with

0:08:22.440 --> 0:08:26.160
<v Speaker 1>Near Cassar. He is a Bloomberg opinion columnist and along

0:08:26.160 --> 0:08:28.720
<v Speaker 1>with Tim O'Brien, uh Near rhoda column saying, you know

0:08:28.760 --> 0:08:32.599
<v Speaker 1>what bidens were on COVID demands, war time stimulus and

0:08:32.679 --> 0:08:34.800
<v Speaker 1>it certainly feels that way. Near, thanks so much for

0:08:34.920 --> 0:08:37.959
<v Speaker 1>joining us here. When you think about the fiscal studies

0:08:38.040 --> 0:08:41.080
<v Speaker 1>that we've you know, put through again at six billion

0:08:41.080 --> 0:08:45.400
<v Speaker 1>dollars or put that in context for us, well, you know,

0:08:45.400 --> 0:08:47.960
<v Speaker 1>there's a lot of handwrying about the size of this

0:08:48.880 --> 0:08:51.120
<v Speaker 1>of this relief effort, and I think it's more relief

0:08:51.160 --> 0:08:54.480
<v Speaker 1>than stimulus, um. And it does seem like a lot

0:08:54.520 --> 0:08:56.719
<v Speaker 1>of six trillion dollars is a lot of money. But

0:08:56.760 --> 0:08:59.160
<v Speaker 1>when you put an historical context, when you look at

0:08:59.200 --> 0:09:03.120
<v Speaker 1>you know, other big spending measures and we we used

0:09:03.120 --> 0:09:05.320
<v Speaker 1>as an example, you know, what we spent on the

0:09:05.360 --> 0:09:07.480
<v Speaker 1>World War two effort. When you put that in the

0:09:07.520 --> 0:09:10.520
<v Speaker 1>context of a larger economy, it's it's not it's not

0:09:10.640 --> 0:09:12.679
<v Speaker 1>that big. I mean, one thing to keep in mind

0:09:12.760 --> 0:09:15.440
<v Speaker 1>is we have a twenty one trillion dollar economy, so

0:09:15.520 --> 0:09:18.679
<v Speaker 1>six trillion dollars on that is just under thirty in

0:09:19.720 --> 0:09:24.440
<v Speaker 1>five alone. Um. You know, defense spending was GDP, so

0:09:24.480 --> 0:09:27.400
<v Speaker 1>when you put in broader context, it doesn't appear as big.

0:09:27.520 --> 0:09:29.880
<v Speaker 1>Now that doesn't mean that there aren't reasons to criticize it,

0:09:30.120 --> 0:09:32.439
<v Speaker 1>as we have said, there are. You know, we wish

0:09:32.480 --> 0:09:36.080
<v Speaker 1>that the six trillion dollars had been spent more, let's

0:09:36.120 --> 0:09:40.160
<v Speaker 1>say smartly, you know, more targeted relief, more on infrastructure,

0:09:40.240 --> 0:09:43.280
<v Speaker 1>education and public health. But size doesn't seem to be

0:09:43.559 --> 0:09:46.320
<v Speaker 1>a very smart criticism of this, of this relief effort.

0:09:46.600 --> 0:09:49.000
<v Speaker 1>I don't know, man, I mean to use the term

0:09:49.160 --> 0:09:53.000
<v Speaker 1>hand ringing when talking about six trillion dollars seems a

0:09:53.040 --> 0:09:56.439
<v Speaker 1>little bit loaded. That's a lot of money. And to

0:09:56.559 --> 0:10:00.520
<v Speaker 1>compare this to World War Two, in which seven five

0:10:00.800 --> 0:10:07.200
<v Speaker 1>million people died, seems um a grand gesture. I think

0:10:07.240 --> 0:10:11.920
<v Speaker 1>it's fair to say this is an absolute ton of

0:10:12.040 --> 0:10:15.000
<v Speaker 1>money going into the economy. And I don't think that

0:10:15.120 --> 0:10:22.280
<v Speaker 1>Larry Summer's concerns about overheating are going too far. Um.

0:10:22.320 --> 0:10:26.079
<v Speaker 1>It's it's not that I don't have sympathy for people

0:10:26.080 --> 0:10:29.200
<v Speaker 1>who have lost jobs. I do, and I think it's

0:10:29.280 --> 0:10:33.240
<v Speaker 1>alarming when you look at um initial jobless claims were

0:10:33.280 --> 0:10:37.360
<v Speaker 1>at records every single week since August, and you know,

0:10:37.800 --> 0:10:40.200
<v Speaker 1>it's worse than it was in a great financial crisis.

0:10:40.240 --> 0:10:44.079
<v Speaker 1>But still, this is a big sledgehammer with which to

0:10:44.200 --> 0:10:47.440
<v Speaker 1>hit this problem. And I think a comparison to World

0:10:47.480 --> 0:10:51.520
<v Speaker 1>War Two is just going a little far. Well. I mean,

0:10:51.559 --> 0:10:54.320
<v Speaker 1>you can compare it to to f fine, I mean,

0:10:54.360 --> 0:10:56.079
<v Speaker 1>you can compare it to anything you liked. I mean,

0:10:56.960 --> 0:10:59.640
<v Speaker 1>but not something in which seventy million people died, because

0:10:59.640 --> 0:11:03.720
<v Speaker 1>that's an even bigger pandemic than this, by like exponentially bigger.

0:11:05.000 --> 0:11:06.839
<v Speaker 1>Well not in the US, and fairness right, so many

0:11:06.840 --> 0:11:09.000
<v Speaker 1>five million people didn't die in the US, but but

0:11:09.160 --> 0:11:11.599
<v Speaker 1>way more how many people how many Americans died in

0:11:11.640 --> 0:11:15.080
<v Speaker 1>World War Two? But let's leave that aside for a minute.

0:11:15.120 --> 0:11:17.160
<v Speaker 1>I mean, I think what we ought to talk about

0:11:17.320 --> 0:11:19.800
<v Speaker 1>is what is it that we're trying to solve, what

0:11:19.920 --> 0:11:23.199
<v Speaker 1>should be the solution, and what are the potential problems.

0:11:23.240 --> 0:11:25.000
<v Speaker 1>I mean, one of the things that Lara's Summers is

0:11:25.040 --> 0:11:27.520
<v Speaker 1>worried about, as a lot of people are worried about installation.

0:11:28.240 --> 0:11:30.920
<v Speaker 1>But if I said to you, show me where inflation

0:11:31.280 --> 0:11:33.880
<v Speaker 1>is is worrisome in this moment, it would be very

0:11:33.880 --> 0:11:37.400
<v Speaker 1>difficult to produce that evidence. I mean, in theory, you

0:11:37.440 --> 0:11:40.640
<v Speaker 1>could get more inflation from the cocktail factors that are

0:11:40.679 --> 0:11:44.439
<v Speaker 1>on the table. Supply chains obviously are strained. There's a

0:11:44.480 --> 0:11:47.680
<v Speaker 1>lot of stimulus and relief that's been spent. Uh, you know,

0:11:47.800 --> 0:11:51.560
<v Speaker 1>saving has spiked. All of that in theory would cause inflation,

0:11:51.800 --> 0:11:54.320
<v Speaker 1>but there's no we haven't seen inflation. There's no reason

0:11:54.360 --> 0:11:57.600
<v Speaker 1>to think that worse in inflation is actually on the horizon. Now,

0:11:57.840 --> 0:12:00.120
<v Speaker 1>now couple that with the fact that you have a

0:12:00.160 --> 0:12:02.440
<v Speaker 1>lot of people in this country that are suffering. Yes,

0:12:02.520 --> 0:12:04.599
<v Speaker 1>a lot of people have done okay in this pandemic,

0:12:04.880 --> 0:12:07.040
<v Speaker 1>but there are, by by good estimates, there are more

0:12:07.040 --> 0:12:09.480
<v Speaker 1>than fifty million people in this country that are food

0:12:09.480 --> 0:12:12.200
<v Speaker 1>and secure. Those people have to be said, um, and

0:12:12.240 --> 0:12:14.600
<v Speaker 1>so we can argue, especially since their food costs more

0:12:14.640 --> 0:12:18.080
<v Speaker 1>and more near even though you haven't seen inflation, there

0:12:18.120 --> 0:12:24.560
<v Speaker 1>has been right in food prices and gas. Well, I

0:12:24.600 --> 0:12:26.640
<v Speaker 1>mean maybe I should ask you what would you how

0:12:26.640 --> 0:12:29.760
<v Speaker 1>would you propose to solve the problem? No, I I'm

0:12:29.800 --> 0:12:33.320
<v Speaker 1>just pointing out I think that, um, it's better to

0:12:33.400 --> 0:12:35.959
<v Speaker 1>air on the side of spending too much than too little.

0:12:36.400 --> 0:12:39.520
<v Speaker 1>But you can't say that we haven't seen inflation and

0:12:39.559 --> 0:12:42.560
<v Speaker 1>then start talking about people who can't afford food, when indeed,

0:12:42.600 --> 0:12:45.839
<v Speaker 1>we have seen inflation. Look at ground beef prices, they

0:12:45.880 --> 0:12:49.040
<v Speaker 1>continue to march higher and higher and higher. Look at

0:12:49.080 --> 0:12:51.559
<v Speaker 1>gasoline prices. Paul filled up for three dollars ago. And

0:12:51.600 --> 0:12:54.760
<v Speaker 1>so we have seen inflation. And listeners and viewers get

0:12:54.760 --> 0:12:58.439
<v Speaker 1>really angry when they have trouble paying the grocery store

0:12:58.480 --> 0:13:01.080
<v Speaker 1>bill and it's expensive to dry. I'm there, and then

0:13:01.120 --> 0:13:03.800
<v Speaker 1>they hear on Bloomberg Radio that we haven't seen inflation,

0:13:03.840 --> 0:13:06.960
<v Speaker 1>because of course we've seen inflation. It's just that, you know,

0:13:07.000 --> 0:13:10.760
<v Speaker 1>maybe iPads aren't more expensive, but the stuff they need

0:13:10.960 --> 0:13:15.480
<v Speaker 1>to live is more expensive. Hang on, we should share

0:13:15.480 --> 0:13:18.840
<v Speaker 1>the number. So, as you know, core CPI last month,

0:13:18.880 --> 0:13:21.559
<v Speaker 1>the number came in less than expected. Year over year,

0:13:21.640 --> 0:13:24.440
<v Speaker 1>core CPI is up one point three percent and CPI

0:13:24.559 --> 0:13:27.400
<v Speaker 1>is up one point seven percent. That's still well below

0:13:27.440 --> 0:13:30.000
<v Speaker 1>the FEDS targeted two percent and well below the historical

0:13:30.040 --> 0:13:34.000
<v Speaker 1>inflation rate going back to one of two point two percent.

0:13:34.280 --> 0:13:36.319
<v Speaker 1>So while we can cherry pick, you know, one of

0:13:36.400 --> 0:13:38.880
<v Speaker 1>the other, uh, one of the other sort of data point,

0:13:39.240 --> 0:13:44.560
<v Speaker 1>the larger picture still shows that inflation has um has

0:13:44.600 --> 0:13:48.040
<v Speaker 1>been low and and if anything, we're having trouble even

0:13:48.040 --> 0:13:50.319
<v Speaker 1>with the six trillion dollars. We're having a trouble getting

0:13:50.320 --> 0:13:52.440
<v Speaker 1>it up. And by and by the way, that's been

0:13:52.480 --> 0:13:54.559
<v Speaker 1>the story of the U S since the financial crisis.

0:13:54.640 --> 0:13:57.080
<v Speaker 1>People have been screaming inflation since then and the four

0:13:57.160 --> 0:14:00.240
<v Speaker 1>trillion dollars we spent to stimulate men and we still

0:14:00.240 --> 0:14:04.600
<v Speaker 1>haven't gotten inviation. So I also want to I also

0:14:04.640 --> 0:14:06.319
<v Speaker 1>want to point out here that you are correct. I've

0:14:06.360 --> 0:14:09.319
<v Speaker 1>I've looked into it. Well, in terms of World War two,

0:14:10.120 --> 0:14:12.760
<v Speaker 1>more people, many more people have died of COVID in

0:14:12.800 --> 0:14:16.760
<v Speaker 1>America than died from World War two. Two thousand soldiers

0:14:16.760 --> 0:14:19.480
<v Speaker 1>were killed in the war thanks to my producer, and

0:14:19.880 --> 0:14:22.040
<v Speaker 1>well over five hundred thousand have died from COVID. So

0:14:22.080 --> 0:14:24.920
<v Speaker 1>maybe it is a fair comparison near case or thank

0:14:24.920 --> 0:14:31.080
<v Speaker 1>you so much for that. We appreciated Lauren sour now

0:14:31.160 --> 0:14:34.520
<v Speaker 1>for our weekly visit the Johns Hopkins School of Medicine,

0:14:34.560 --> 0:14:37.800
<v Speaker 1>where she is an Associate Professor of Emergency Medicine. Lauren,

0:14:38.800 --> 0:14:43.600
<v Speaker 1>we heard President Biden yesterday say that all adults should

0:14:43.600 --> 0:14:49.960
<v Speaker 1>be eligible for vaccines by May one. Does that seem

0:14:50.000 --> 0:14:54.560
<v Speaker 1>aggressive or reasonable to you? I think it's probably both.

0:14:54.600 --> 0:14:57.280
<v Speaker 1>Actually it is. It will need to be aggressive in

0:14:57.360 --> 0:14:59.280
<v Speaker 1>order to meet it. But I think it's reasonable to

0:14:59.360 --> 0:15:01.960
<v Speaker 1>think that with some of these novel strategies that we're

0:15:01.960 --> 0:15:06.320
<v Speaker 1>going through UM and turning on now that you know that,

0:15:06.480 --> 0:15:10.360
<v Speaker 1>that we could see UH May first target date. I

0:15:10.400 --> 0:15:12.400
<v Speaker 1>guess I would call it to get vaccine into the

0:15:12.480 --> 0:15:15.520
<v Speaker 1>arms of every American. I mean, I think the key

0:15:15.560 --> 0:15:18.160
<v Speaker 1>about meeting that deadline is going to be beyond setting

0:15:18.200 --> 0:15:21.240
<v Speaker 1>up the infrastructure and making sure UM taking that next

0:15:21.280 --> 0:15:23.200
<v Speaker 1>step to make sure that people are there waiting to

0:15:23.240 --> 0:15:26.120
<v Speaker 1>receive it, UM, that they can have the access points

0:15:26.120 --> 0:15:28.400
<v Speaker 1>and safely get to the vaccine, and that they're willing

0:15:28.440 --> 0:15:30.400
<v Speaker 1>to make it. So a lot of community work has

0:15:30.440 --> 0:15:33.320
<v Speaker 1>to happen between now and then. So, Lauren, we're clearly

0:15:33.400 --> 0:15:35.440
<v Speaker 1>right now in a in a in a period where

0:15:35.560 --> 0:15:39.800
<v Speaker 1>demand a well outstrips supply, but presumably that's going to

0:15:39.880 --> 0:15:44.280
<v Speaker 1>change over the next several weeks going into May. Then

0:15:44.320 --> 0:15:47.160
<v Speaker 1>the challenge probably becomes, as we've heard from many folks

0:15:47.160 --> 0:15:51.520
<v Speaker 1>like yourself, educating those folks that are reluctant to get

0:15:51.600 --> 0:15:53.400
<v Speaker 1>the shot. What can you tell us now about your

0:15:53.400 --> 0:15:57.520
<v Speaker 1>experiences there? Yeah, I mean, simply having the vaccine, enough

0:15:57.600 --> 0:16:00.840
<v Speaker 1>vaccine available for everyone in America doesn't mean that everyone

0:16:00.840 --> 0:16:03.000
<v Speaker 1>in America is going to, you know, wake up on

0:16:03.320 --> 0:16:05.960
<v Speaker 1>May second with vaccine in their arms. But it's a

0:16:05.960 --> 0:16:09.560
<v Speaker 1>lot there's a lot of really strong trust rebuilding that

0:16:09.680 --> 0:16:12.680
<v Speaker 1>has to happen. I mean, UM, during the last administration,

0:16:12.760 --> 0:16:15.560
<v Speaker 1>we lost we lost a lot of our trusted communicators,

0:16:15.680 --> 0:16:18.400
<v Speaker 1>especially around health and public health. And we're building that

0:16:18.400 --> 0:16:20.840
<v Speaker 1>trust back up. And and there's many communities across the

0:16:20.880 --> 0:16:23.560
<v Speaker 1>country and even across the Glow that that trust wasn't

0:16:23.600 --> 0:16:25.920
<v Speaker 1>really there to begin with. UM. And so we have

0:16:25.920 --> 0:16:28.640
<v Speaker 1>a lot of work to do to make sure that communities,

0:16:28.680 --> 0:16:33.400
<v Speaker 1>vulnerable communities UM believe in the system that created and

0:16:33.560 --> 0:16:36.680
<v Speaker 1>is administering these vaccines, and and that that is work,

0:16:36.800 --> 0:16:38.960
<v Speaker 1>that's real work that has to happen and should already

0:16:38.960 --> 0:16:41.160
<v Speaker 1>be happening in a lot of places. How do we

0:16:41.200 --> 0:16:44.040
<v Speaker 1>go about that? I talked to Richard Edelman this morning,

0:16:44.760 --> 0:16:47.720
<v Speaker 1>who said, one good idea could be to get corporate

0:16:47.760 --> 0:16:52.280
<v Speaker 1>bosses to tell their employees because you know, it's it's

0:16:52.320 --> 0:16:56.320
<v Speaker 1>closer to home, You're you're likely to trust somebody right there,

0:16:56.440 --> 0:16:59.600
<v Speaker 1>especially UM in a lot of cases, someone for whom

0:16:59.600 --> 0:17:03.280
<v Speaker 1>you were Do you think there are other strategies that

0:17:03.280 --> 0:17:08.120
<v Speaker 1>that could work. Well, Yeah, I think, UM the key

0:17:08.240 --> 0:17:11.400
<v Speaker 1>is to be UM, to be very careful that you're

0:17:11.400 --> 0:17:15.080
<v Speaker 1>not moving from building trust to being coercive. Right. And

0:17:15.119 --> 0:17:19.160
<v Speaker 1>so the boss the employee employer relationship can be really

0:17:19.240 --> 0:17:22.959
<v Speaker 1>challenging to navigate simply because UM it can go around

0:17:22.960 --> 0:17:26.000
<v Speaker 1>like work workplace requirements like is this a requirement or

0:17:26.040 --> 0:17:28.080
<v Speaker 1>is this the trusted relationship I have with my boss,

0:17:28.119 --> 0:17:32.080
<v Speaker 1>he's telling me that he or she believes in the vaccine. UM.

0:17:32.119 --> 0:17:34.119
<v Speaker 1>A place that a lot of this work can be

0:17:34.160 --> 0:17:38.040
<v Speaker 1>done is in the local church groups, local faith based organization,

0:17:38.119 --> 0:17:43.080
<v Speaker 1>local community leaders, people who UM who have the trust

0:17:43.119 --> 0:17:45.560
<v Speaker 1>of their community and can be messengers that this is

0:17:45.600 --> 0:17:47.879
<v Speaker 1>a safe and effective vaccine and we need this for

0:17:48.000 --> 0:17:50.679
<v Speaker 1>each other, for ourselves, but also for each other to

0:17:50.760 --> 0:17:54.720
<v Speaker 1>keep our most vulnerable population safe. UM. Community work is

0:17:54.760 --> 0:17:57.639
<v Speaker 1>growing in this space, and I think there's people UM

0:17:57.680 --> 0:18:00.200
<v Speaker 1>way smarter about it than me, uh, doing a lot

0:18:00.200 --> 0:18:02.760
<v Speaker 1>of work here to make sure that the message is

0:18:02.800 --> 0:18:05.680
<v Speaker 1>not just get the vaccine, but here's why you can

0:18:05.720 --> 0:18:08.119
<v Speaker 1>trust the vaccine, here's why the vaccine is not just

0:18:08.200 --> 0:18:11.399
<v Speaker 1>safe but also effective. UM. And it's really important to

0:18:11.720 --> 0:18:15.680
<v Speaker 1>reopening the country. So Lauren, you know the vaccines are

0:18:15.800 --> 0:18:18.520
<v Speaker 1>coming fast and furious. That's the good news that one

0:18:18.520 --> 0:18:21.120
<v Speaker 1>of the concerns that really still lingers out there are

0:18:21.160 --> 0:18:25.960
<v Speaker 1>some of these variants that are out there. What's the latest. Yeah,

0:18:26.000 --> 0:18:29.040
<v Speaker 1>there's several variants that I think people are keeping an

0:18:29.040 --> 0:18:32.680
<v Speaker 1>eye on. I do think that part of what's happening

0:18:32.760 --> 0:18:34.920
<v Speaker 1>is that this is the first time we've just been

0:18:34.960 --> 0:18:39.640
<v Speaker 1>having variant discussions out in the public, you know, really, um,

0:18:39.720 --> 0:18:42.520
<v Speaker 1>all across the board, and I think there there's a lot.

0:18:42.760 --> 0:18:45.520
<v Speaker 1>The way we talk about variants is really important because

0:18:45.560 --> 0:18:48.560
<v Speaker 1>some are variants of concerns. Some are variants to watch

0:18:48.640 --> 0:18:51.480
<v Speaker 1>because they may change the dynamics of the outbreak or

0:18:51.480 --> 0:18:54.600
<v Speaker 1>the pandemic, and some are are simply natural things that

0:18:54.640 --> 0:18:57.160
<v Speaker 1>happened to a virus as it moves through a population

0:18:57.560 --> 0:19:00.520
<v Speaker 1>that actually doesn't change the dynamic of the outbreak of

0:19:00.560 --> 0:19:03.960
<v Speaker 1>the pandemic. And so UM, we're watching two or three

0:19:04.040 --> 0:19:06.159
<v Speaker 1>right now that are I think important and may have

0:19:06.200 --> 0:19:09.560
<v Speaker 1>an impact on vaccines and therapeutics. UM. But the companies

0:19:09.560 --> 0:19:13.080
<v Speaker 1>are adjusting, which is good because UM, along with this

0:19:13.240 --> 0:19:15.760
<v Speaker 1>increased you know, sort of observing as a variant and

0:19:15.840 --> 0:19:18.439
<v Speaker 1>the science around it means that we are seeing them faster,

0:19:18.640 --> 0:19:22.359
<v Speaker 1>which is also really good. What about the kids, Lauren,

0:19:22.400 --> 0:19:25.560
<v Speaker 1>I mean, the boomers are pretty much covered now. Um.

0:19:25.760 --> 0:19:29.840
<v Speaker 1>Generation golf is coming along quickly, and then your millennial

0:19:29.920 --> 0:19:34.280
<v Speaker 1>cohort is going to get shots. Um. But still we

0:19:34.320 --> 0:19:37.400
<v Speaker 1>don't really know a lot about kids under sixteen, right,

0:19:37.520 --> 0:19:41.960
<v Speaker 1>what's gen Z gonna do? Yeah, there's actually work being

0:19:42.000 --> 0:19:45.280
<v Speaker 1>done on the vaccine side to under like bridging studies

0:19:45.280 --> 0:19:49.199
<v Speaker 1>to understand how the vaccines do in pediatric populations in

0:19:49.280 --> 0:19:51.760
<v Speaker 1>the kids. Um, And I think it is a big

0:19:51.760 --> 0:19:53.840
<v Speaker 1>push to get this work done so that we can

0:19:54.000 --> 0:19:57.920
<v Speaker 1>take that one step closer to reopening schools safely. So UM,

0:19:58.200 --> 0:20:00.359
<v Speaker 1>I agree with you. I think that there's still a

0:20:00.400 --> 0:20:02.639
<v Speaker 1>lot of work and knowledge building that has to happen

0:20:02.680 --> 0:20:05.199
<v Speaker 1>in that population. But I also think that it is

0:20:05.240 --> 0:20:08.879
<v Speaker 1>being done. Um. You know, luckily the the infections are lower,

0:20:08.920 --> 0:20:12.520
<v Speaker 1>which is great for kids, but also not it makes

0:20:12.520 --> 0:20:14.840
<v Speaker 1>it a little harder to do the studies. So UM,

0:20:14.880 --> 0:20:17.240
<v Speaker 1>we have to just sort of keep enrolling as many

0:20:17.320 --> 0:20:20.600
<v Speaker 1>kids into those studies as we can safely and effectively UM,

0:20:20.640 --> 0:20:22.960
<v Speaker 1>and hope that on the other end, we have products

0:20:22.960 --> 0:20:26.879
<v Speaker 1>that are safe for them and get them back into schools. Faster. Lauren,

0:20:26.920 --> 0:20:29.560
<v Speaker 1>thank you so much again for joining us and sharing

0:20:29.560 --> 0:20:31.560
<v Speaker 1>your wisdom with us as we make our way through

0:20:31.560 --> 0:20:34.800
<v Speaker 1>this pandemic and now through the better times of these vaccinations.

0:20:34.880 --> 0:20:38.760
<v Speaker 1>Laurence Sour, Associate Professor of Emergency Medicine that Johns Hopkins

0:20:38.880 --> 0:20:41.480
<v Speaker 1>School of Medicine. I should know that the Bloomberg School

0:20:41.480 --> 0:20:45.280
<v Speaker 1>of Public Health at Johns Hopkins is supported by Michael R. Bloomberg,

0:20:45.400 --> 0:20:52.400
<v Speaker 1>founder Bloomberg LP, Bloomberg Philanthropies, and this radio station. Mark

0:20:52.440 --> 0:20:56.560
<v Speaker 1>Metric is the CEO of Sacks and Adam Burger Managing

0:20:56.560 --> 0:20:59.840
<v Speaker 1>director of Insight Partners. The two are working together on

0:21:00.680 --> 0:21:03.960
<v Speaker 1>the spinoff of what I believe to be one of

0:21:04.040 --> 0:21:07.520
<v Speaker 1>the most iconic department stores in the United States of America.

0:21:07.600 --> 0:21:12.240
<v Speaker 1>Sacks Fifth Avenue is a luxury business that everyone sort

0:21:12.280 --> 0:21:15.280
<v Speaker 1>of grows up knowing. It's kind of the pinnacle um

0:21:15.320 --> 0:21:19.080
<v Speaker 1>of of luxury shopping as a destination in New York City.

0:21:19.080 --> 0:21:22.240
<v Speaker 1>Tourists go there all the time. Um, Mark, now you

0:21:22.240 --> 0:21:25.520
<v Speaker 1>want to bring it online. Uh, now you have brought

0:21:25.520 --> 0:21:28.440
<v Speaker 1>it online and you want to make it its own business?

0:21:28.440 --> 0:21:32.800
<v Speaker 1>Why I separate it? Well, first, thanks for having me. Uh,

0:21:33.119 --> 0:21:35.840
<v Speaker 1>you know we've been online actually for almost twenty years.

0:21:35.920 --> 0:21:38.800
<v Speaker 1>So I think it's why partner up with somebody like

0:21:38.880 --> 0:21:42.159
<v Speaker 1>Insight and go to rapidly grow it. And that's because

0:21:42.280 --> 0:21:45.400
<v Speaker 1>you know, the luxury online market is about to explode.

0:21:45.520 --> 0:21:47.439
<v Speaker 1>I mean, it's going to triple in the next few years.

0:21:48.040 --> 0:21:51.760
<v Speaker 1>And I am a believer that twenty years ago when

0:21:51.800 --> 0:21:54.040
<v Speaker 1>we all went online the first time, we didn't invest

0:21:54.080 --> 0:21:56.080
<v Speaker 1>the right way. You know, we had our scores, we

0:21:56.080 --> 0:21:57.440
<v Speaker 1>had things we had to worry about, We had to

0:21:57.480 --> 0:22:01.560
<v Speaker 1>be very you know, we had to make decisions a lot, uh,

0:22:01.640 --> 0:22:04.160
<v Speaker 1>you know, about about where to invest. And I think

0:22:04.240 --> 0:22:07.199
<v Speaker 1>this time, this iteration of growth, um, we're gonna be

0:22:07.359 --> 0:22:10.200
<v Speaker 1>there and we're gonna you know, we're gonna be able

0:22:10.280 --> 0:22:15.840
<v Speaker 1>to really exploit uh, this market that's that's about to trample. Adam.

0:22:16.080 --> 0:22:18.200
<v Speaker 1>Talk to us about kind of your view of the

0:22:18.240 --> 0:22:22.040
<v Speaker 1>business here. You're investing five million dollars into Sacks and

0:22:22.080 --> 0:22:26.120
<v Speaker 1>implying evaluation of two billion dollars for this business. Talk

0:22:26.160 --> 0:22:28.560
<v Speaker 1>to us about, you know, kind of what was behind

0:22:28.640 --> 0:22:32.520
<v Speaker 1>your investment rationale there. Well, thanks for having me as well,

0:22:32.560 --> 0:22:36.200
<v Speaker 1>and you actually stole some of my thunder. The rationale

0:22:36.320 --> 0:22:39.359
<v Speaker 1>is exactly what you said. This is an iconic department store.

0:22:39.920 --> 0:22:43.240
<v Speaker 1>This is like a once in a lifetime career opportunity

0:22:43.280 --> 0:22:46.240
<v Speaker 1>to invest in a legendary brand like this, over a

0:22:46.320 --> 0:22:49.360
<v Speaker 1>hundred and fifty years old, that is making a very

0:22:49.440 --> 0:22:53.640
<v Speaker 1>bold pivot to a digital first approach. They have an

0:22:53.640 --> 0:23:00.200
<v Speaker 1>extraordinary legacy. There's still the place for designers together and

0:23:00.320 --> 0:23:05.479
<v Speaker 1>create the highest experience for luxury and aspirational fashion. And

0:23:05.720 --> 0:23:08.879
<v Speaker 1>that's just a rare opportunity for a software company like

0:23:08.960 --> 0:23:12.159
<v Speaker 1>our software investor like ours that looks at thousands of

0:23:12.240 --> 0:23:14.879
<v Speaker 1>companies every year. You don't get a chance in software

0:23:14.920 --> 0:23:16.679
<v Speaker 1>to invest in How did your whole brand like this?

0:23:18.720 --> 0:23:21.520
<v Speaker 1>What is it about online the online experience that you

0:23:21.520 --> 0:23:26.600
<v Speaker 1>think you can improve? Mark? And do shoppers online pick

0:23:26.720 --> 0:23:30.159
<v Speaker 1>different stuff than shoppers in the store. They're looking for

0:23:30.200 --> 0:23:33.840
<v Speaker 1>different stuff. Can you aim them at different things? Well?

0:23:33.920 --> 0:23:39.000
<v Speaker 1>I think you know, first the online um luxury experience,

0:23:39.720 --> 0:23:43.720
<v Speaker 1>which I believe we're going to reinvent candidly. You can

0:23:43.760 --> 0:23:46.080
<v Speaker 1>direct people, you could be there for what they want.

0:23:46.320 --> 0:23:49.280
<v Speaker 1>But what's great about SASS as a fashion authority? You know,

0:23:49.320 --> 0:23:51.320
<v Speaker 1>and Adam mentioned it, you know we've been doing this

0:23:51.480 --> 0:23:54.600
<v Speaker 1>for a hundred years. Uh. In our stores we are

0:23:54.760 --> 0:23:57.280
<v Speaker 1>an arbiter. You know, we help the customer pick what

0:23:57.320 --> 0:24:00.159
<v Speaker 1>they want. We're not going to be even online a

0:24:00.240 --> 0:24:03.000
<v Speaker 1>spear fishing type of experience where somebody wants a Gucci

0:24:03.080 --> 0:24:04.800
<v Speaker 1>bag or they want this bag and they come and

0:24:04.840 --> 0:24:07.320
<v Speaker 1>they get it. Zax is always going to be helping

0:24:07.359 --> 0:24:11.320
<v Speaker 1>our customers find and experience the best product. Um. So

0:24:11.359 --> 0:24:13.320
<v Speaker 1>that's you know, on the on the fashion side, on

0:24:13.359 --> 0:24:16.520
<v Speaker 1>the experience side, we're going to be investing and really

0:24:16.560 --> 0:24:20.800
<v Speaker 1>pushing to improve cradle to grave, uh, the entire customer experience.

0:24:20.800 --> 0:24:23.440
<v Speaker 1>So it's everything from how we market to you, how

0:24:23.440 --> 0:24:25.920
<v Speaker 1>we connect with you, how we ship you the product,

0:24:26.000 --> 0:24:28.000
<v Speaker 1>what it feels like when it comes to you, what

0:24:28.080 --> 0:24:29.800
<v Speaker 1>it's like when you call us to chat with us

0:24:29.800 --> 0:24:32.520
<v Speaker 1>about it, or god forbid, if you return it, what

0:24:32.680 --> 0:24:36.480
<v Speaker 1>is that like. So we're investing across the entire experience

0:24:36.560 --> 0:24:39.200
<v Speaker 1>in Journey, and we're doing it very quickly. I assume

0:24:39.280 --> 0:24:44.440
<v Speaker 1>returns are pre addressed labels, no fuss, no must put

0:24:44.440 --> 0:24:46.040
<v Speaker 1>it back in the box and you send somebody to

0:24:46.080 --> 0:24:49.240
<v Speaker 1>pick it up for me. That is what's going to

0:24:49.320 --> 0:24:51.560
<v Speaker 1>be happening. But you know, you know, to be honest,

0:24:51.640 --> 0:24:54.639
<v Speaker 1>that's not where we are today. But yes, that investment

0:24:54.640 --> 0:24:58.199
<v Speaker 1>goes towards this and actually you know, up until Monday,

0:24:58.440 --> 0:25:01.720
<v Speaker 1>Zax charge you for returns. Uh. And one of the

0:25:01.760 --> 0:25:03.680
<v Speaker 1>first things we did, I mean we closed the deal

0:25:03.720 --> 0:25:07.400
<v Speaker 1>I believe on Thursday, uh and and really started wheat

0:25:07.440 --> 0:25:11.440
<v Speaker 1>pivoting and pushing the business. We went to free returns

0:25:11.720 --> 0:25:17.639
<v Speaker 1>Monday morning, Adam dollars, Where do you think that money

0:25:17.720 --> 0:25:22.320
<v Speaker 1>needs to be invested? Well, where we're invested in isn't

0:25:22.320 --> 0:25:24.320
<v Speaker 1>a great team. And I know that sounds like a

0:25:24.320 --> 0:25:27.640
<v Speaker 1>slightly glib comment, but that's also just a rare opportunity

0:25:27.680 --> 0:25:31.160
<v Speaker 1>to have this great team who was running the entire

0:25:31.280 --> 0:25:35.280
<v Speaker 1>sex business now coming over and focusing first online. But

0:25:35.400 --> 0:25:38.159
<v Speaker 1>where they're going to spend most of the money is

0:25:38.320 --> 0:25:44.480
<v Speaker 1>quite frankly, in marketing and increasing the customer base by

0:25:44.480 --> 0:25:48.399
<v Speaker 1>expanding the opportunity to a wider audience, and as Mark said,

0:25:49.240 --> 0:25:52.040
<v Speaker 1>going up and down the line and increasing the experience,

0:25:52.080 --> 0:25:56.120
<v Speaker 1>whether it's from fulfillment to customer service to a better

0:25:56.160 --> 0:26:01.520
<v Speaker 1>website experience, all of those are opportunities and we're excited

0:26:01.520 --> 0:26:04.440
<v Speaker 1>to back a really strong team that's also going to

0:26:04.520 --> 0:26:08.119
<v Speaker 1>be assisted by Sebastian Gunningham who's joining the team as

0:26:08.160 --> 0:26:10.960
<v Speaker 1>an advisor. Uh, and he spent some time building the

0:26:11.000 --> 0:26:14.359
<v Speaker 1>Amazon marketplace experience. So we think we've not only got

0:26:14.359 --> 0:26:17.800
<v Speaker 1>a great brand here, but we've all seen a great team.

0:26:18.160 --> 0:26:21.480
<v Speaker 1>Well what's your exit? I mean are you looking for?

0:26:22.040 --> 0:26:25.200
<v Speaker 1>Do you have a five to seven year window for example? Um?

0:26:25.400 --> 0:26:26.879
<v Speaker 1>Do you want to keep a stake in the business?

0:26:26.880 --> 0:26:29.679
<v Speaker 1>You want to see an I p O. You know,

0:26:29.880 --> 0:26:33.920
<v Speaker 1>we're not great market timers, and we take a different approach.

0:26:34.080 --> 0:26:36.639
<v Speaker 1>We are just trying to build a great business and

0:26:36.720 --> 0:26:40.320
<v Speaker 1>focus on high growth and free cash flow generation over time.

0:26:40.840 --> 0:26:44.160
<v Speaker 1>So we don't walk into this with a clear exit strategy.

0:26:44.359 --> 0:26:46.760
<v Speaker 1>We walk into this figuring out how can we help

0:26:46.920 --> 0:26:50.080
<v Speaker 1>continue to grow this business aggressively over time? And if

0:26:50.119 --> 0:26:53.480
<v Speaker 1>you do that, uh, if good things will happen, and

0:26:53.760 --> 0:26:59.000
<v Speaker 1>great businesses are generally bought, not sold, So we're will

0:26:59.240 --> 0:27:01.560
<v Speaker 1>keep making it a great business and everything else will

0:27:01.560 --> 0:27:04.640
<v Speaker 1>take care of itself. Hey, Mark, thank you so much

0:27:04.640 --> 0:27:08.680
<v Speaker 1>for joining us. Uh. Really exciting times for Sacks. It's

0:27:08.720 --> 0:27:12.560
<v Speaker 1>people on that brand. Mark Metric, CEO for Sacks, and

0:27:12.640 --> 0:27:15.600
<v Speaker 1>Adam Burger, managing director at Insight Partners. They're based in

0:27:15.680 --> 0:27:19.119
<v Speaker 1>Los Angeles making this investment in Sacks as Sacks really

0:27:19.200 --> 0:27:23.200
<v Speaker 1>takes a hard pivot to the director consumer e commerce

0:27:23.520 --> 0:27:27.000
<v Speaker 1>business by spending off sacks dot com, so we appreciate

0:27:27.040 --> 0:27:31.280
<v Speaker 1>them taking the time. Thanks for listening to the Bloomberg

0:27:31.400 --> 0:27:34.840
<v Speaker 1>Markets podcast. You can subscribe and listen to interviews at

0:27:34.840 --> 0:27:39.639
<v Speaker 1>Apple Podcasts or whatever podcast platform you prefer. I'm Matt Miller.

0:27:39.920 --> 0:27:44.320
<v Speaker 1>I'm on Twitter at Matt Millert. On Fall Sweeney, I'm

0:27:44.359 --> 0:27:47.000
<v Speaker 1>on Twitter at pt Sweeney. Before the podcast, you can

0:27:47.040 --> 0:27:49.240
<v Speaker 1>always catch us worldwide at Bloomberg Radio.