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Speaker 1: Global business news twenty four hours a day. If Bloomberg

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Speaker 1: dot Com, the radio plus Mobile act and on your radio.

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Speaker 1: This is a Bloomberg business flag from Bloomberg World Headquarters.

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Speaker 1: From Charlie Public, the Dow SMP hired NASTAC just turning negative.

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Speaker 1: Let's head over to the First Word breaking news desk

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Speaker 1: for today's afternoon call. Here he is on this Tuesday,

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Speaker 1: Bill Maloney, Good afternoon. Charlie. Stocks are off their best levels,

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Speaker 1: with the Dow currently higher by forty eight points, SPS

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Speaker 1: Game five in NAZAC is lower by two, the small

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Speaker 1: cap six hundred is highed by three points, and US

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Speaker 1: ten yield at one point seven one per cent. Eight

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Speaker 1: out of tennis B sectors are still higher, led by

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Speaker 1: gains in energy, telecom, and the industrials. Only healthcare and

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Speaker 1: utilities fell down. Transports rise, NASA, botechs underperformed, falling sixties six,

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Speaker 1: and the VIX is higher by one percent. Down leads

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Speaker 1: to the upside. Included Chevron, Verizon, and Exxon Mobile. Nike

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Speaker 1: and United Health led to the downside. Baogan plunged twelve

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Speaker 1: percent in today after its MS drug misstudying point. Alexeion

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Speaker 1: dropped the level percent after its drug failed to meet

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Speaker 1: primary goal, while Zillo gained as much as nine point

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Speaker 1: six percent. It was upgraded over at Barkley's Live in

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Speaker 1: the first breaking news to ask on Bill Maloney. Charlie,

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Speaker 1: all right, thank you very much. Bill Maloney has got

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Speaker 1: us covered. And to hear live breaking news over your

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Speaker 1: Bloomberg tipe squawk squ a w K on your terminal.

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Speaker 1: I'm Charlie Pelton. That's a Bloomberg business flash. You're listening

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Speaker 1: to taking Stock with Kathleen Hayes and Pim Box on

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Speaker 1: Bloomberg Radio. We're broadcasting live and persons inside sixteen conference

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Speaker 1: at the Higher Regency in Orlando, more than two thousand

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Speaker 1: investment advisors and r i a s from across the country.

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Speaker 1: A big story in Orlando in the last month or

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Speaker 1: so is unfolding before our eyes. It turns out that

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Speaker 1: the city in this country that draws more tourists than

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Speaker 1: any other destination has landed the NFL's Pro Bowl, trying

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Speaker 1: to make Orlando a major player in the competition of

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Speaker 1: the biggest sporting events. So does this mean that you

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Speaker 1: take the kids to Disney World and watch a Pro Bowl.

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Speaker 1: Let's put that question to Steve Hogan. He's CEO Florida

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Speaker 1: Citrus Sports based here in Orlando and a driving force

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Speaker 1: behind this very important change. Steve, welcome, Thank you for

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Speaker 1: having me. So what is going to be Uh what

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Speaker 1: is this going to mean for Orlando? And what did

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Speaker 1: you have to do to get the Pro Bowl here? Well?

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Speaker 1: I hope it means you know, it's just a continuation of, uh,

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Speaker 1: you know, where we want to be in terms of

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Speaker 1: sports tourism and in our stadium for seven years really

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Speaker 1: in the postseason of college football has been a bit

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Speaker 1: of an engine for sports tourism, and I think this

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Speaker 1: is the logical NETS next step. Since we've renovated it significantly,

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Speaker 1: they're now kind of open for business a news so

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Speaker 1: we we hope this sets us up for more success

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Speaker 1: and really continues our our tourism focus on sports moving forward. Steve.

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Speaker 1: The Florida Citrus Sports Organization is a not for profit

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Speaker 1: membership organization. Explain more it is. You know, we we

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Speaker 1: are a really kind of largely an event organization. Our

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Speaker 1: job is to put heads in beds. We do it

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Speaker 1: um with the resources we can generate through events and

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Speaker 1: sponsors and ticket sales and memberships that we sell. UM.

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Speaker 1: We do that really largely independent of government assistance and resources.

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Speaker 1: So UM really have to tax status more than it's

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Speaker 1: a business philosophy, of course, But UM, we are here

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Speaker 1: and in business from a nonprofit standpoint to drive economic

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Speaker 1: impact and tourism. So we do that through sporting events

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Speaker 1: and push ourselves to do that aggressively. And we've done

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Speaker 1: it successfully for seventy years in the postseason of college

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Speaker 1: football and now recently with you know, the NFL in

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Speaker 1: the form of preseason games and the Pro Bowl and

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Speaker 1: college football kickoff season games and many many other events. Steve,

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Speaker 1: how do you compete with other venues? And of course

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Speaker 1: Florida has the advantage of a lot of sunny weather

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Speaker 1: year round, but there's other parts of the country they

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Speaker 1: do too. And you've got Copa America Soccer coming to

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Speaker 1: Camping Camping World the stadium. You have the Miami Dolphins

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Speaker 1: and the Atlantic Atlantic Falcons clashing in the week three

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Speaker 1: NFL Thursday Night game this summer, a whole lot more.

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Speaker 1: How are you doing this? Well, you know, I think

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Speaker 1: you hit the nail on the head. Really. Orlando enjoys,

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Speaker 1: uh the distinction of being the most visited destination in

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Speaker 1: our country already and so strong ties from a leisure

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Speaker 1: business and in some degre international footprint. So what what

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Speaker 1: our issue was was really having a competitive space, much

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Speaker 1: like convention centers or major box hotels. With convention spaces,

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Speaker 1: like you said in today, you know, they gotta have

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Speaker 1: the proper facilities to engage that kind of event activity.

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Speaker 1: And so Orlando really just needed to upgrade it's sports

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Speaker 1: tourism facility to stadium Camping World Stadium. So when we

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Speaker 1: did that, it allowed all the things that make or

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Speaker 1: and of the most visited spot light up So a

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Speaker 1: great airport, weather, huge inventory of hotel rooms, the attractions,

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Speaker 1: all the things that make Orlando great. We're unlocked by

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Speaker 1: now a competitive venue for us to go out and

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Speaker 1: be aggressive. What did it cost, if anything, to get

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Speaker 1: the Pro Bowl. Well, you know that those big elements

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Speaker 1: are are are going to remain for the most part sealed.

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Speaker 1: But you know Hawaii was out there in in uh

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Speaker 1: pretty well documented with their support of the event in

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Speaker 1: the neighborhood of five million dollars and resources, and um,

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Speaker 1: you know, we're we're gonna be as as aggressive and

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Speaker 1: competitive as we can be. We're excited about it being

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Speaker 1: a youth focus, a celebration of the sport at all levels,

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Speaker 1: and that's really what we build our model of support around.

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Speaker 1: Is all the assets that we have in Orlando really

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Speaker 1: speak to that vision the NFL has for that week

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Speaker 1: moving forward, and I think that's what one the day

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Speaker 1: more so than than really big elements. So what kind

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Speaker 1: of revenues do you expect to generate on the Pro

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Speaker 1: Bowl and other events? It's pretty well. Die commented that

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Speaker 1: Hawaii was in the twenty five million dollar a year

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Speaker 1: range in economic impact. Fair studies placed the exposure and

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Speaker 1: PR value in the two hundred and seventy million dollar

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Speaker 1: a year range, and that's where a ton of this

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Speaker 1: value is, especially when you think about think about the

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Speaker 1: popularity of the players their social media extensions. We think

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Speaker 1: in our marketplace will at least do twenty five million

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Speaker 1: with the accessibility in the lower forty eight states and

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Speaker 1: certainly Orlando, we hope it's closer to thirty five or

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Speaker 1: forty million dollars in actual economic impact and then maintain

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Speaker 1: the PR value if not expanded with the week long celebration.

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Speaker 1: So we're excited about that. Steve, what would you like

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Speaker 1: to see happen. Would you like to see a permanent

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Speaker 1: football team in Orlando? Well, I think you know a

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Speaker 1: lot of communities probably aspired to that. UM. Orlando now

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Speaker 1: is the I believe with l A getting a team,

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Speaker 1: the largest UH metro in our country that does not

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Speaker 1: have an NFL team and probably larger than two or

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Speaker 1: three existing NFL city. So we all believe in this

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Speaker 1: town that UM We're read Should that opportunity ever present itself,

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Speaker 1: we'd love to have one. UM When when that happens,

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Speaker 1: I guess is is a tougher question to answer, but

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Speaker 1: or it's just excited to bring NFL football back to

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Speaker 1: our community and if first successful at this, maybe it'll

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Speaker 1: lead to bigger things in the next number of years

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Speaker 1: to come. Steve Hogan is the chief executive of Florida

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Speaker 1: Citrus Sports based in Orlando, talking about the Pro Bowl

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Speaker 1: coming to Orlando in Central Florida. We are broadcasting live

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