WEBVTT - Cultivating Longevity with Alejandro Bataller 0:00:03.120 --> 0:00:06.800 Welcome to Deeply Well. This show is a soft place 0:00:06.860 --> 0:00:10.200 to land on your journey. A space where we explore 0:00:10.280 --> 0:00:14.040 what it truly means to live well from the inside out. 0:00:14.980 --> 0:00:21.520 Not perfectly, but honestly. This is Deeply Well. Welcome back 0:00:21.560 --> 0:00:24.440 to Deeply Well. I'm Debbie Brown. As always, so grateful 0:00:24.460 --> 0:00:28.460 that you're here with us. Today's guest is Alejandro Batayer, 0:00:28.960 --> 0:00:32.470 Managing Partner of Shaw Wellness Clinic, and one of the 0:00:32.570 --> 0:00:37.850 leading voices shaping the global conversation around longevity and integrative health. 0:00:38.570 --> 0:00:43.180 In 2007, Alejandro joined his family's company, AB Living, to 0:00:43.240 --> 0:00:47.520 launch Shaw, a vision inspired by his father's own experience 0:00:47.620 --> 0:00:51.680 healing from a serious illness. Since then, Shaw has supported 0:00:51.740 --> 0:00:59.370 nearly 100,000 people from around the world, including heads of state, executives, entrepreneurs, 0:00:59.510 --> 0:01:04.250 elite athletes, even me. through a highly personalized approach that 0:01:04.310 --> 0:01:10.250 brings together functional and precision medicine, proactive diagnostics, and science-based 0:01:10.410 --> 0:01:16.929 longevity protocols, including holistic lifestyle practices and diet, my God, 0:01:16.970 --> 0:01:21.420 the food. With more than 100 international accolades and a 0:01:21.560 --> 0:01:25.240 growing global presence from Spain and Mexico to the forthcoming 0:01:25.280 --> 0:01:30.560 longevity-focused island in Abu Dhabi, Shah is helping redefine what 0:01:30.620 --> 0:01:33.600 it means to live not only a longer life, but 0:01:33.640 --> 0:01:36.720 a healthier and more vital one. And as the global 0:01:36.760 --> 0:01:41.399 longevity economy continues to grow in the trillions, Alejandro and 0:01:41.420 --> 0:01:44.760 his family are working to make preventative health and longevity 0:01:44.860 --> 0:01:50.200 practices more accessible around the globe. In today's conversation, we 0:01:50.240 --> 0:01:54.590 will explore the personal story behind Shah, what longevity truly 0:01:54.670 --> 0:01:58.170 means beyond the trends, and how we can all begin 0:01:58.270 --> 0:02:02.730 taking a more intentional and proactive role in our health. 0:02:03.450 --> 0:02:06.220 Please welcome to the show, Alejandro. 0:02:07.260 --> 0:02:07.880 Hello, Debbie. 0:02:08.120 --> 0:02:08.420 Hello. 0:02:08.460 --> 0:02:11.260 So nice to be here. What an introduction. What else 0:02:11.280 --> 0:02:12.339 can we say after that? 0:02:12.660 --> 0:02:14.780 I mean, what a life. What a mission. 0:02:14.800 --> 0:02:17.750 Yes, yes, yes. I'm very fortunate. 0:02:18.970 --> 0:02:19.430 Yeah. 0:02:19.530 --> 0:02:23.070 Really, you know, as you say, it's a life mission. 0:02:23.270 --> 0:02:25.730 This is the way we feel it, the whole family, 0:02:25.770 --> 0:02:31.230 my parents, my brother. Shite's a really purpose-driven brand. 0:02:32.070 --> 0:02:32.489 Yeah. 0:02:33.010 --> 0:02:35.850 That makes the whole difference. Why you do what you do, 0:02:35.870 --> 0:02:39.810 it impacts greatly on how you do it and what 0:02:39.870 --> 0:02:40.169 you do. 0:02:40.190 --> 0:02:43.510 I would love to share with you, before I dive 0:02:43.590 --> 0:02:46.520 into all of the questions I have, some of the 0:02:46.580 --> 0:02:50.840 experiences that I had recently at Shaw. So I shared, 0:02:50.930 --> 0:02:53.310 I did a whole episode about it on the podcast. 0:02:53.370 --> 0:02:56.049 I know you guys have heard all the things, um, 0:02:56.250 --> 0:02:57.990 but I had a chance to go to Shaw this 0:02:58.110 --> 0:03:04.120 past July. Um, your location in Mexico, absolutely gorgeous. Um, 0:03:05.300 --> 0:03:12.820 I had such a transformative, exceptional time there. Um, As 0:03:12.880 --> 0:03:16.220 someone and listeners of this show know, I have a 0:03:16.600 --> 0:03:19.620 couple chronic pain disorders that I've been living with since 0:03:19.720 --> 0:03:23.380 I was a teenager. And so being in pain every 0:03:23.460 --> 0:03:27.060 single day has been like my norm for my whole life. 0:03:27.300 --> 0:03:30.220 And so I, like so many of the millions of people, 0:03:30.300 --> 0:03:33.930 especially here in America that suffer from chronic illness or 0:03:34.040 --> 0:03:38.770 autoimmune diseases, you spend your life trying to get people 0:03:38.790 --> 0:03:41.090 to believe you. when you're sitting in front of them. 0:03:41.150 --> 0:03:43.170 Like when you're ill and you don't know what's wrong, 0:03:43.650 --> 0:03:46.330 you're usually just trying to get the doctor in front 0:03:46.350 --> 0:03:49.400 of you to believe that you're actually sick. And you 0:03:49.460 --> 0:03:54.220 tend to, like myself, try to engineer health for yourself. 0:03:54.260 --> 0:03:57.460 You're trying everything, every trend that's possible. You're taking things, 0:03:57.480 --> 0:04:03.460 you're amassing kind of understanding of your body. And so 0:04:03.540 --> 0:04:07.870 coming into this experience to really speak to something that 0:04:08.040 --> 0:04:15.160 you just shared, like the feeling of expertise and compassion 0:04:15.500 --> 0:04:19.700 that was present felt really, really special. I think in 0:04:19.740 --> 0:04:22.120 this day and age, and you all have been doing 0:04:22.140 --> 0:04:26.840 this since 2008. So before really the category of longevity 0:04:27.000 --> 0:04:30.820 was even introduced, before some of the terminology, even like 0:04:31.060 --> 0:04:36.919 wellness as an industry existed, you existed. And I think 0:04:37.020 --> 0:04:41.020 as someone that spends a lot of time, I consult 0:04:41.060 --> 0:04:43.219 for places, I go all over the world trying to 0:04:43.440 --> 0:04:49.640 test and bring clients to the best wellness. And you 0:04:49.740 --> 0:04:55.160 know the difference between what is trend and what is 0:04:55.240 --> 0:04:59.880 this really kind of deeply led mission and belief. And 0:05:00.560 --> 0:05:03.500 the safety that I felt at Shaw was so amazing. 0:05:04.050 --> 0:05:05.680 You know, and I don't know if everyone goes for that. 0:05:05.690 --> 0:05:07.980 I'm sure I saw so many people having a blast 0:05:08.040 --> 0:05:10.120 and it seemed like this was like the regular way 0:05:10.160 --> 0:05:14.260 they take care of themselves. But when you're going someplace 0:05:14.380 --> 0:05:19.989 and you're concerned about your health, feeling safe is so important. 0:05:20.750 --> 0:05:25.390 And feeling like you can have dignity in your experience, 0:05:25.510 --> 0:05:31.590 feeling like You can ask like perceivably stupid questions and 0:05:31.650 --> 0:05:36.270 not feel ridiculous. Like it's just, it changes everything. It 0:05:36.310 --> 0:05:39.660 means everything to the person who needs help. And when 0:05:39.680 --> 0:05:44.700 I went into my Shaw experience in Mexico, oh my gosh, 0:05:44.779 --> 0:05:47.360 like I have just had such a burned out year 0:05:47.800 --> 0:05:50.180 and I've had an immense amount of grief in my 0:05:50.220 --> 0:05:53.339 life this year. And so I was really showing up 0:05:53.720 --> 0:05:57.520 battered and bruised, like mind, body, and soul. No one 0:05:57.540 --> 0:05:59.960 in my life probably even knew that I was struggling 0:06:00.000 --> 0:06:03.480 that hard. And I remember I got to Shaw and 0:06:03.520 --> 0:06:06.470 I realized how badly I needed to be there because 0:06:06.529 --> 0:06:09.310 right when I got there, I actually felt tense. Like 0:06:09.330 --> 0:06:12.669 I walked in and I was like, okay, is this 0:06:12.710 --> 0:06:14.789 the right decision? Like, can I let it all go 0:06:14.870 --> 0:06:17.670 here and now? Am I really going to get helped? 0:06:17.710 --> 0:06:19.310 Are they going to listen to me? Like I was 0:06:19.350 --> 0:06:23.570 a little bit tense. And by the first moment that 0:06:23.589 --> 0:06:26.770 I walked into my room, the first meal that I had, 0:06:26.810 --> 0:06:28.840 I got there in the evening. So I started with 0:06:28.940 --> 0:06:33.200 dinner before I met anyone. It was just this feeling 0:06:33.680 --> 0:06:39.100 of care and nourishment I have never experienced before. And 0:06:39.140 --> 0:06:41.970 it was really, it was extraordinary. I got to learn 0:06:42.330 --> 0:06:45.210 so many new things about my body. I got to 0:06:45.250 --> 0:06:47.910 do practices I had never done before. I finally was 0:06:47.970 --> 0:06:50.770 able to see an osteopath, which is huge for me. 0:06:51.470 --> 0:06:55.990 And a nutritionist who guided me on anti-inflammatory eating, which 0:06:56.050 --> 0:06:59.469 is so important for my body. And I was just, 0:06:59.550 --> 0:07:05.610 I mean, the precisional amount of care. It's just out 0:07:05.650 --> 0:07:10.170 of this world. Yeah, I just thank you for existing. 0:07:10.930 --> 0:07:15.130 Well, testimonials like yours is really what encourages us to 0:07:15.150 --> 0:07:19.800 do what we do, Debbie. Thank you for transmitting it 0:07:19.920 --> 0:07:24.990 in such a beautiful way. it's our reason to every 0:07:25.010 --> 0:07:29.200 day wake up and give our 100% for everyone who 0:07:29.260 --> 0:07:31.820 is in the Shah family, no? You know that we 0:07:31.880 --> 0:07:35.380 started Shah for a personal experience of my father. Yeah. 0:07:36.280 --> 0:07:41.330 So my father has been suffering health diseases for many years, 0:07:42.070 --> 0:07:48.420 visiting doctors and specialists without finding a solution. Mm-hmm. And 0:07:48.720 --> 0:07:50.940 in 2002, 24 years ago, he was diagnosed with a 0:07:50.980 --> 0:07:54.720 colon cancer. And a friend of ours told us about 0:07:54.980 --> 0:07:59.050 a doctor who has specialized in integrative medicine. He went 0:07:59.090 --> 0:08:02.730 to visit him. And since that moment, he changed completely 0:08:03.010 --> 0:08:08.280 his lifestyle, his nutrition. He started to meditate, to practice yoga, 0:08:08.300 --> 0:08:12.890 to practice more sports. I have to admit that my 0:08:12.950 --> 0:08:15.450 brothers and myself were a bit skeptic in the beginning 0:08:15.470 --> 0:08:20.630 on him putting all his trust only on a lifestyle change. 0:08:20.650 --> 0:08:23.600 It's true that he got it on a very early stage. 0:08:23.900 --> 0:08:30.420 It was a very incipient tumor. But basically, he managed 0:08:30.500 --> 0:08:33.080 to get what is basically a miracle, what is known 0:08:33.120 --> 0:08:39.000 as a spontaneous remission. This was very eye-opening for us. 0:08:40.679 --> 0:08:43.280 I followed his path. I went to visit the same doctor. 0:08:43.820 --> 0:08:46.640 I've been suffering very strong migraines for over a decade. 0:08:47.240 --> 0:08:51.260 Visiting the top neurologists in Spain, taking very strong medications, 0:08:51.830 --> 0:08:57.170 and not seeing any evolution. Again, I changed my lifestyle. 0:08:57.230 --> 0:08:59.850 I changed my diet. And in a matter of weeks, 0:09:00.410 --> 0:09:04.390 I was able to recover from that. And my father 0:09:04.470 --> 0:09:10.189 started feeling since then kind of the necessity to share this. 0:09:10.390 --> 0:09:13.040 It's like we have access to a treasure that we 0:09:13.080 --> 0:09:16.900 want to share with others. The vision was that he 0:09:16.940 --> 0:09:25.810 could have saved many years of suffering health issues. Basically, 0:09:26.630 --> 0:09:31.410 the question was why this is not more well-known, why 0:09:31.429 --> 0:09:35.079 the system... It's so focused. We call it health care, 0:09:35.160 --> 0:09:39.120 but basically it's sick care. Why the system only acts 0:09:39.370 --> 0:09:42.290 once the individual is already sick and are only sick 0:09:42.470 --> 0:09:45.570 when it's showing symptoms, which is usually an advanced stage 0:09:46.190 --> 0:09:50.209 of illness. And even there, we're usually not looking at 0:09:50.250 --> 0:09:54.070 the root of the problem, but basically focusing on the 0:09:54.110 --> 0:10:01.120 symptoms through medication or interventions. So without being physicians, we 0:10:01.160 --> 0:10:06.870 had no previous experience on health. My father had, he 0:10:06.970 --> 0:10:10.670 saw this as a signal that we had the vision 0:10:10.710 --> 0:10:15.670 we should create. We never thought about creating a pampering spa. 0:10:17.460 --> 0:10:21.660 wellness destination that people come just to relax, but really 0:10:21.720 --> 0:10:26.720 an institution that can help people to transform, to be 0:10:26.760 --> 0:10:30.559 an inflection point on their health and well-being. At the 0:10:30.640 --> 0:10:32.220 end of the day, we get used to what we 0:10:32.240 --> 0:10:36.420 give to our body. Somehow, as you were mentioning, we 0:10:36.480 --> 0:10:40.500 kind of become our project managers. We are all self-experimenting 0:10:41.020 --> 0:10:43.939 and trying to find answers. I would say that this 0:10:44.690 --> 0:10:47.609 revolution that we are living nowadays especially in the last 0:10:47.670 --> 0:10:51.689 few years with longevity and with wellness it's not coming 0:10:52.350 --> 0:10:55.710 from the health system it's not coming from brands it's 0:10:55.750 --> 0:10:59.790 coming from people people are looking for answers because we 0:10:59.840 --> 0:11:02.319 are living on one side we're living longer than ever 0:11:02.620 --> 0:11:07.140 we've seen on the last century we've increased again nearly 0:11:07.140 --> 0:11:11.420 50 years on our our life expectancy but on the 0:11:11.440 --> 0:11:14.770 other side we are spending more years than ever in 0:11:14.890 --> 0:11:21.360 poor health, in suboptimal health. When you look at cancer, diabetes, obesity, 0:11:21.780 --> 0:11:26.559 heart diseases, the increase in the last century is spectacular. 0:11:27.260 --> 0:11:31.470 So you wonder if science is evolving so much, how 0:11:31.530 --> 0:11:37.590 is it possible that we are increasing all these illnesses? 0:11:37.710 --> 0:11:44.320 So 74% of deaths globally are due to avoidable, preventable diseases. 0:11:44.920 --> 0:11:49.969 And we've all seen cases like this around us. So 0:11:49.990 --> 0:11:54.470 I would say one of the great advantages of today's 0:11:55.230 --> 0:11:59.550 approach to wellness and longevity is it has become much 0:11:59.650 --> 0:12:04.410 more science-backed. Having been in this space for 20 years, 0:12:05.050 --> 0:12:08.610 when you were having this kind of conversation in front 0:12:08.650 --> 0:12:13.550 of a physician 15 years ago, 10 years ago, people 0:12:13.570 --> 0:12:16.510 were looking at you like, What is the evidence behind 0:12:16.550 --> 0:12:20.640 what you're saying? What is the relation between nutrition or 0:12:20.720 --> 0:12:25.900 movement or sleep and all these illnesses? And now there 0:12:25.960 --> 0:12:32.860 is so much scientific research between that direct connection. And 0:12:32.880 --> 0:12:36.980 the point now is education, how we can provide people 0:12:37.760 --> 0:12:40.500 the tools, and the knowledge. Now, we used to think 0:12:40.559 --> 0:12:45.520 that the responsible of our health was a doctor, and 0:12:45.559 --> 0:12:48.610 we were depending only on that doctor first to have 0:12:48.730 --> 0:12:53.030 access to any information, should I do this analysis or not, 0:12:54.150 --> 0:12:57.990 and now that has changed completely. We have health wearable devices. 0:12:58.570 --> 0:13:01.250 We have so much data, so much companies that offer 0:13:01.350 --> 0:13:06.780 us proactive diagnosis. We have AI, we have chat GPT 0:13:07.200 --> 0:13:10.780 to process all that information. So the point now is 0:13:10.820 --> 0:13:14.880 how to educate people so they can make better decisions 0:13:15.500 --> 0:13:17.679 on their day to day, you know? And that's why 0:13:17.720 --> 0:13:21.580 SHA exists to produce an inflection point on people. 0:13:23.380 --> 0:13:26.809 My goodness. You know, when I think about you all 0:13:26.850 --> 0:13:32.950 launching SHA 20 years ago, like, My God. First, so 0:13:33.050 --> 0:13:38.170 visionary for its time, but I'm also curious, as you 0:13:38.210 --> 0:13:42.910 saw your father kind of engineering his healing, I know 0:13:42.950 --> 0:13:45.170 you shared that that inspired you to look for your own, 0:13:45.190 --> 0:13:48.330 but how were you all really experiencing that as a family? 0:13:49.010 --> 0:13:51.250 And even just that experience of him being able to 0:13:51.309 --> 0:13:54.960 regain his health, like how did that change things in 0:13:54.980 --> 0:13:58.260 the family system and then lead to understanding like, hey, 0:13:58.300 --> 0:14:01.320 we might we might be called to bring this to 0:14:01.360 --> 0:14:01.920 the world. 0:14:02.280 --> 0:14:05.620 Yeah. Well, you know, it was a dramatic change because 0:14:05.679 --> 0:14:08.090 we were born in Argentina. So we used to eat 0:14:08.170 --> 0:14:11.650 exactly the opposite of what we eat nowadays. In my house, 0:14:12.190 --> 0:14:15.530 it was meat on a daily basis. We are coming 0:14:15.570 --> 0:14:19.550 from the wine region of Argentina, Mendoza. So it really 0:14:19.610 --> 0:14:23.210 was a dramatic change at home. But after seeing first 0:14:23.550 --> 0:14:30.590 my father's outcome, then my results... then everyone at home, we, 0:14:30.750 --> 0:14:33.340 of course, we started to read more about it, to 0:14:33.410 --> 0:14:37.260 research more about it. We even started to travel and 0:14:37.340 --> 0:14:41.360 to approach those that were referenced at that time on 0:14:41.440 --> 0:14:45.800 holistic medicine, on what it was known as anti-age 20 0:14:45.800 --> 0:14:49.140 years ago, which is very different of what we understand 0:14:49.160 --> 0:14:55.370 nowadays as longevity. So without being physicians, we started when 0:14:55.420 --> 0:14:58.890 no one was talking about it, to research more about it. 0:14:59.460 --> 0:15:03.660 And definitely my father was the visioner, but my brother 0:15:03.710 --> 0:15:08.170 Alfredo and myself, we were so passionate on supporting him 0:15:08.270 --> 0:15:15.390 on this greater vision. And the beginning was tough. When 0:15:15.430 --> 0:15:21.050 we opened, first people didn't understand what Shah was about. 0:15:21.990 --> 0:15:25.840 Is it an spa? Is it for beauty treatments? Is 0:15:25.930 --> 0:15:30.500 it for surgery? Is it a rehab? People didn't understand 0:15:30.540 --> 0:15:35.100 what Chá was about. Then many people were betting that 0:15:35.120 --> 0:15:40.380 we were not going to have success. After one year promoting, 0:15:41.240 --> 0:15:44.100 we opened. And on the first week, we had only 0:15:44.300 --> 0:15:48.610 one guest, which his family name was Valiente. That means 0:15:48.810 --> 0:15:52.810 brave in Spanish. So this gentleman, he was a Portuguese guy. 0:15:53.440 --> 0:15:56.280 And this gentleman was asking me, Alejandro, where are the 0:15:56.340 --> 0:15:59.240 rest of the guests? And I was terrified that he 0:15:59.300 --> 0:16:02.120 discovered that he's the only guest. You're the VIP. And 0:16:02.160 --> 0:16:06.850 he leaves. So I had to call friends to simulate 0:16:06.880 --> 0:16:08.510 that there were shy guests. 0:16:08.550 --> 0:16:08.750 Wow. 0:16:08.790 --> 0:16:13.070 So he feels comfortable, no? And, you know, the first 0:16:13.110 --> 0:16:16.210 three years were extremely tough. And I would say no 0:16:16.750 --> 0:16:22.310 one would persevere on that condition. Unless this is a 0:16:22.330 --> 0:16:27.620 life mission, unless this is something. And we've received proposals 0:16:27.640 --> 0:16:31.320 of people trying to buy, acquire the property or trying 0:16:31.360 --> 0:16:34.120 to convert it into a resort. And it's tempting when 0:16:34.140 --> 0:16:37.780 you have such low occupations. And my father was like, no, 0:16:37.880 --> 0:16:41.110 this is our mission. This is much bigger than a business. 0:16:42.150 --> 0:16:44.970 And we are going to succeed because this needs to happen. 0:16:47.240 --> 0:16:50.580 From one day to another, it started to become super 0:16:50.620 --> 0:16:54.800 popular thanks to word of mouth. We started to receive 0:16:55.700 --> 0:17:01.880 royal families, head of governments, athletes, people. I'm talking of 0:17:01.900 --> 0:17:07.200 a small village in Spain. But people started to speak 0:17:07.240 --> 0:17:11.570 about it. Once you're able to transform someone's life, that's 0:17:12.109 --> 0:17:14.929 the best marketing, you know, that you can achieve. 0:17:26.010 --> 0:17:28.490 When did you notice that kind of like the tide 0:17:28.530 --> 0:17:31.270 was changing and what was that experience like? 0:17:32.010 --> 0:17:36.340 Hmm. You know, I would say we've been able to 0:17:37.500 --> 0:17:42.560 witness the evolution during these two decades. And it's been 0:17:42.660 --> 0:17:45.580 really an amazing evolution. I would say when we started, 0:17:46.920 --> 0:17:54.580 our audience was probably my parents' age. And it was 0:17:54.720 --> 0:17:58.880 mostly people looking for kind of, I would say, short-term results, 0:17:58.960 --> 0:18:03.990 a lot of weight loss, detox. Mm-hmm. some chronic diseases, 0:18:05.660 --> 0:18:09.680 but you were not seeing much healthy people on property. 0:18:12.400 --> 0:18:17.970 There was over 70% female. At that time, for men 0:18:18.050 --> 0:18:20.230 to go to a place like this, I remember when 0:18:20.270 --> 0:18:25.720 we started to have the very first male executives come 0:18:25.790 --> 0:18:28.010 in and they were like, oh my God, if someone 0:18:28.050 --> 0:18:30.890 sees me here, you know, even go, some of them 0:18:30.910 --> 0:18:33.470 go to front desk and say, please make sure no 0:18:33.570 --> 0:18:37.030 one knows that I'm here, you know? And that has 0:18:37.109 --> 0:18:39.030 changed completely, you know? 0:18:39.630 --> 0:18:41.580 Now it's a badge of honor. 0:18:41.680 --> 0:18:44.300 It's a badge of honor. Now they come and Monday 0:18:44.320 --> 0:18:46.260 they go back to the company and say, well, I've 0:18:46.300 --> 0:18:48.900 just been to show, look what I did, you know? 0:18:49.400 --> 0:18:51.760 So it's been fantastic to see that evolution. 0:18:51.780 --> 0:18:52.580 Yeah. 0:18:52.840 --> 0:18:55.930 Basically we have We have three groups. I would say 0:18:55.970 --> 0:19:01.470 the first group is firefighters, people who are going through 0:19:01.510 --> 0:19:07.100 health issues, mainly related with lifestyle. They're usually frustrated with 0:19:07.170 --> 0:19:12.480 the conventional medical system. And they realize that they need 0:19:12.500 --> 0:19:16.080 to implement some adjustments, some changes in their lifestyle if 0:19:16.119 --> 0:19:22.080 they want to recover their health. And that's probably 15-20% 0:19:22.119 --> 0:19:30.000 of our existing guests. There we require a lot of diagnosis, 0:19:30.440 --> 0:19:36.070 functional medicine, a lot of tailor-made programs. Then the main 0:19:36.109 --> 0:19:40.610 group nowadays is people that are pretty much healthy. They're 0:19:40.650 --> 0:19:44.150 aware that health is our main wealth and they see 0:19:44.210 --> 0:19:48.810 health as a journey that they want to continue evolving, learning, 0:19:49.369 --> 0:19:53.620 self-experimenting And also when you're in that journey, a place 0:19:53.660 --> 0:19:58.270 like Shah becomes like the perfect spot for truly research, 0:19:58.310 --> 0:20:03.070 for smart holiday. Many times when we go on holidays, 0:20:03.710 --> 0:20:07.510 we have this concept of indulgement where we end up 0:20:07.530 --> 0:20:09.669 doing the opposite of what we need, you know, drinking 0:20:09.710 --> 0:20:13.830 more alcohol, eating more food, sleeping less, and we come 0:20:13.869 --> 0:20:18.100 back from holidays bloated, and we're kind of feeling worse 0:20:18.119 --> 0:20:20.940 than before leaving, you know? So people that really want 0:20:21.000 --> 0:20:24.639 to invest that holiday time for themselves. And then the 0:20:24.720 --> 0:20:29.030 third group, which has been growing, especially in these last three, 0:20:29.109 --> 0:20:32.750 four years, is people that are more advanced users that 0:20:32.810 --> 0:20:41.560 are really into longevity, high performance, a lot of executives, athletes, 0:20:42.100 --> 0:20:46.359 people that are constantly measuring their biomarkers, are more open 0:20:46.380 --> 0:20:54.980 to self-experimenting, to stem cells, to exosomes, plasmapheresis. So our 0:20:55.000 --> 0:20:58.139 goal always at Shai is being able to get to 0:20:58.180 --> 0:21:02.439 know Every single guest, we send you a questionnaire prior 0:21:02.480 --> 0:21:05.159 to arrival, so we start preparing your health program and 0:21:05.180 --> 0:21:08.719 your stay. As you've experienced yourself, the first day you 0:21:08.760 --> 0:21:14.230 go through a proactive health screening, blood test, and when 0:21:14.270 --> 0:21:18.369 you have that first medical consultation, you already have a 0:21:18.450 --> 0:21:22.909 lot of information to optimize your health. Which is what 0:21:22.970 --> 0:21:28.100 I feel is what is missing on today's system. Because 0:21:28.220 --> 0:21:32.159 even if you spend $ 10, 000, $ 15, 000 to go for a 0:21:32.220 --> 0:21:36.209 medical checkup in a great clinic, usually the purpose of 0:21:36.250 --> 0:21:42.990 a medical checkup is finding or discarding disease. And on 0:21:43.030 --> 0:21:47.340 the best case scenario, they call you and they tell you, congratulations, 0:21:48.540 --> 0:21:51.550 we found nothing. You're okay. But they don't give you 0:21:52.470 --> 0:21:57.359 information that helps you to optimize your health. So health 0:21:57.780 --> 0:22:01.500 is not binary. It's not that if you're not sick, 0:22:02.220 --> 0:22:08.340 you're healthy. Right. Health, it's a continuum. The problem is 0:22:08.880 --> 0:22:14.790 when you're walking from a neutral state towards illness, it's 0:22:14.850 --> 0:22:17.250 a process that can take many of the illnesses we 0:22:17.310 --> 0:22:21.520 are suffering nowadays... They are developing silently, and our body 0:22:21.560 --> 0:22:25.959 is amazing at hiding disease for 10, 15, 20 years. 0:22:26.560 --> 0:22:30.590 And that starts with small imbalances that many times we 0:22:30.630 --> 0:22:33.750 think is aging. We don't even go to the doctor. 0:22:33.810 --> 0:22:35.330 And even if you go to the doctor and you 0:22:35.369 --> 0:22:38.770 tell them, I'm not sleeping well, I'm not feeling as 0:22:38.869 --> 0:22:42.520 vital as before, they will tell you, this is aging. No, 0:22:42.540 --> 0:22:45.200 what are you telling me? I have 100 people in 0:22:45.240 --> 0:22:49.810 the waiting room with serious illness, no? So the problem 0:22:49.869 --> 0:22:53.510 is until the end of that continuum, you are not 0:22:53.710 --> 0:22:58.649 really recognized with a clinical diagnosis that you're sick. But 0:22:58.670 --> 0:23:02.910 there is a moment of your life that it's gold 0:23:03.070 --> 0:23:07.629 time that you could be avoiding illness and going on 0:23:07.650 --> 0:23:11.630 the opposite direction, optimizing your health that we are definitely 0:23:11.690 --> 0:23:15.760 not using. Looking, of course, at body composition, looking at 0:23:15.840 --> 0:23:21.740 bone density, looking at VO2 max, looking at your strength, 0:23:21.880 --> 0:23:26.550 grip strength level, looking at your cognitive capacity, going through 0:23:26.590 --> 0:23:33.270 skin diagnosis. So many tests, of course, extensive blood work 0:23:33.690 --> 0:23:37.570 where you can strike conclusions that help you to personalize 0:23:37.590 --> 0:23:40.970 a plan to go exactly in the opposite direction, which 0:23:41.080 --> 0:23:45.040 is optimal health. And of course, to thrive at all 0:23:45.200 --> 0:23:46.939 stages of our life. Mm-hmm. 0:23:48.600 --> 0:23:52.720 It's so, gosh, I, yeah, that, that piece about it, 0:23:53.520 --> 0:23:55.939 it's like in our healthcare systems, it has to be 0:23:55.980 --> 0:23:59.520 the extremes like you described. It's like, you're either dying 0:24:00.160 --> 0:24:02.940 or it's all good, but none of us are that way. 0:24:02.980 --> 0:24:04.920 It's like, tell me what's under the hood and like, 0:24:05.020 --> 0:24:08.139 what is happening in there? You know, one of the 0:24:08.200 --> 0:24:11.660 things that I think, and I really want to illustrate 0:24:11.680 --> 0:24:15.120 this for those listening, especially those that are feeling called, 0:24:15.160 --> 0:24:19.540 like I need this. The experience of really being able 0:24:19.600 --> 0:24:24.000 to go in some place, because most people's medical experience 0:24:24.040 --> 0:24:27.109 is like one doctor at a time. And it's usually 0:24:27.119 --> 0:24:29.389 a lot of visits before you get a referral to 0:24:29.430 --> 0:24:31.770 something else. And then you're kind of starting all over 0:24:31.869 --> 0:24:34.810 again and trying to get them to understand. And when 0:24:34.830 --> 0:24:38.649 you go into Shaw, there is a team that is 0:24:38.690 --> 0:24:42.320 like always talking about you. And they're making these micro 0:24:42.359 --> 0:24:47.020 adjustments day by day to kind of really understand you 0:24:47.060 --> 0:24:49.720 from the inside out and meet your needs. And I 0:24:49.800 --> 0:24:52.740 think one, like when I spoke to earlier, that feeling 0:24:52.780 --> 0:24:55.220 of like deep safety in your health, because what is 0:24:55.380 --> 0:24:58.800 more intimate about each of us than our health? Like 0:24:58.820 --> 0:25:03.400 there's nothing more intimate that we experience than the relationship 0:25:03.440 --> 0:25:08.460 between ourselves and our body. But you go in. You 0:25:08.500 --> 0:25:11.770 have a main person that's overlooking everything. And then you 0:25:11.790 --> 0:25:16.030 have a lot of different doctors and facilitators that you're 0:25:16.109 --> 0:25:18.929 seeing throughout the day. And then they bring all that 0:25:18.990 --> 0:25:21.550 information back and tailor it to you for the next day. 0:25:21.630 --> 0:25:26.980 But myself personally, I did so much testing. It's also 0:25:27.000 --> 0:25:29.840 a very cool place. The aesthetic is gorgeous. So I 0:25:29.900 --> 0:25:32.900 felt like I was both like on a spaceship and 0:25:32.940 --> 0:25:36.720 in like an ancient land at the same time. I 0:25:36.740 --> 0:25:39.870 was able to work out. I did acupuncture. I had 0:25:39.900 --> 0:25:44.970 my osteopath. I saw even like a posture specialist. And 0:25:45.130 --> 0:25:47.710 there were just so many things that I was able 0:25:47.750 --> 0:25:51.629 to understand about myself. And I think the thing that, 0:25:52.650 --> 0:25:55.050 you know, when you shared earlier that people thought it 0:25:55.090 --> 0:25:59.990 was so strange 20 years ago, that's insane to me, right? 0:26:00.050 --> 0:26:05.120 Like that people think those suffering from things you don't understand, 0:26:05.160 --> 0:26:08.560 like it's strange to want answers. And the fact is, 0:26:09.100 --> 0:26:13.280 you know, we're only as advanced as our funded studies 0:26:13.440 --> 0:26:16.410 are when it comes to medicine. So it's so easy 0:26:16.450 --> 0:26:20.410 for people and even those who could be listening or say, Oh, no, 0:26:20.470 --> 0:26:22.690 you know, you don't need all that, or there's no 0:26:22.730 --> 0:26:27.170 way it's like, Everyone thinks that until a study finally 0:26:27.210 --> 0:26:31.399 gets funded and conducted, and then it shows you everything 0:26:31.440 --> 0:26:33.560 that has been going on about our health and our 0:26:33.619 --> 0:26:38.920 systems and the things that could definitely benefit from being changed. 0:26:39.880 --> 0:26:43.770 You know, over the last 20 years, you pretty much 0:26:43.830 --> 0:26:47.210 invented a category, right? That like the world had to 0:26:47.270 --> 0:26:51.389 catch up to. When you see the experience people have 0:26:51.530 --> 0:26:54.310 at Shaw now in this day and age, like, What 0:26:54.350 --> 0:26:58.379 are you noticing about guests that find you now and 0:26:58.500 --> 0:27:02.980 ways that their experience in Shaw kind of builds out 0:27:03.020 --> 0:27:03.940 into their lives? 0:27:06.240 --> 0:27:10.110 You know, it's interesting. We have a very privileged vision 0:27:10.170 --> 0:27:13.409 because we are the only wellness destination brand that is 0:27:13.490 --> 0:27:18.910 present in Europe and is present in Americas. It's interesting 0:27:18.930 --> 0:27:23.830 to see the difference among both regions. My feeling is 0:27:25.130 --> 0:27:28.430 Europe's background with some of the clinics that started in 0:27:28.530 --> 0:27:34.469 Switzerland or Austria or Germany, they were very medicalized, very 0:27:37.040 --> 0:27:44.500 individual experience, very much focused on, I would say, strict methods, starving, 0:27:44.940 --> 0:27:50.160