WEBVTT - Conversations About Civilians or Not 0:00:01.760 --> 0:00:04.320 WA's up and welcome back to another episode of No 0:00:04.480 --> 0:00:07.440 Salis Podcast with your hosts Now fuck that with your 0:00:07.480 --> 0:00:17.560 low glasses, Malone, Pete dog, that's is Malone? 0:00:17.640 --> 0:00:19.720 How are things a. 0:00:23.520 --> 0:00:23.840 Little? 0:00:25.560 --> 0:00:30.000 I had a long last week. Man, it's not necessarily 0:00:30.080 --> 0:00:38.000 starting on stronger this week. I had alone last week, relatable, 0:00:38.960 --> 0:00:40.920 very tell me what happened. 0:00:42.120 --> 0:00:44.640 I've had to self diagnose. 0:00:45.920 --> 0:00:50.480 With a very uncomfortable disorder, and I might as well 0:00:50.520 --> 0:00:54.040 just make a public proclamation of it, since we've already started. 0:00:55.240 --> 0:00:59.040 Apparently after suffering. 0:01:00.320 --> 0:01:03.640 Substantial losses and option trades a couple of weeks ago, 0:01:04.480 --> 0:01:08.600 now I have suffering from what is at least what 0:01:08.680 --> 0:01:13.880 I have decided to coin the term as psycho financial sclerosis, 0:01:15.800 --> 0:01:20.360 meaning it's where I now no longer trust my capacity 0:01:20.440 --> 0:01:22.880 to read the short term markets to the extent that 0:01:22.959 --> 0:01:27.640 I am scared shitless of making any trades whatsoever. 0:01:27.880 --> 0:01:29.080 So affully. It's humiliating. 0:01:29.120 --> 0:01:38.039 It's the erectile dysfunction of traders, oh man. But I've 0:01:38.080 --> 0:01:40.280 always promised the audience that I would be open and 0:01:40.319 --> 0:01:42.720 honest with them, So there you have it. 0:01:46.120 --> 0:01:55.160 Last week for me, the puff trial has pretty much 0:01:55.240 --> 0:02:02.200 shown me how alone I am in the business, how 0:02:02.360 --> 0:02:07.520 alone I am in blackness and how alone I am 0:02:07.800 --> 0:02:12.440 when it comes to integrity. Sure, I had an idea 0:02:12.600 --> 0:02:17.600 to do this song off the melody for rocket Man 0:02:17.680 --> 0:02:24.120 off Elton John Huh, nothing, go for it where I 0:02:24.160 --> 0:02:29.040 wanted to make a song right where I wanted to 0:02:29.080 --> 0:02:35.400 make a song, and it was about three different or 0:02:35.480 --> 0:02:40.320 four different rockets taken off from Earth, and the rockets 0:02:40.360 --> 0:02:44.360 would be named after different styles of drugs, like opioids, 0:02:45.000 --> 0:02:48.560 like all the makeups of these drugs, and it's like 0:02:48.680 --> 0:02:50.520 I'm the last person on Earth. 0:02:53.800 --> 0:02:56.320 Right because like I'm the only person sober. 0:02:57.200 --> 0:02:59.960 And I had another idea to do another song where 0:03:00.000 --> 0:03:02.480 I used the melody from Hotel California and the piano 0:03:03.240 --> 0:03:07.799 and it's like I'm surrounded like by zombies, like everybody's 0:03:07.840 --> 0:03:12.440 possessed by different spirits. Yeah you know what I mean, spirits, 0:03:12.520 --> 0:03:15.440 Like everybody's drinking so they getting possessed by spirits and 0:03:15.480 --> 0:03:19.240 I'm kind of the only person still walking around not possessed. 0:03:20.600 --> 0:03:23.760 Didn't the song Hotel California sound like or was it 0:03:23.840 --> 0:03:25.720 about like a rehab clinic. 0:03:27.160 --> 0:03:29.000 A Hotel California. 0:03:29.160 --> 0:03:31.040 I guess it could give off the vibe, but no 0:03:32.120 --> 0:03:35.840 at least not from how like I interpret the writing. 0:03:36.760 --> 0:03:38.800 It was talking about being a prisoner of the different 0:03:38.800 --> 0:03:44.840 styles of drugs. Like the initial verse is about marijuana. True, No, 0:03:46.400 --> 0:03:49.080 so she lit up her candle and she showed me 0:03:49.160 --> 0:03:53.280 the way, so there were voices down the cord or 0:03:53.880 --> 0:03:56.920 the second verse is about either cocaine or crack. 0:03:58.160 --> 0:04:00.000 At that point kind of probably have been co. 0:04:01.120 --> 0:04:04.880 Yeah, right, And then the third verse is about heroin. 0:04:05.320 --> 0:04:07.600 They stab it with, they still be nice, but they 0:04:07.680 --> 0:04:10.320 just can't kill the bees. It's like they gather for 0:04:10.360 --> 0:04:13.080 the feast. Sure they stab with, they still nice, but 0:04:13.160 --> 0:04:17.359 they just can't kill the beest. And so it's somewhat 0:04:17.400 --> 0:04:20.960 like that. But I thought about that making that last 0:04:21.000 --> 0:04:27.400 week and even coming into this week, like I've had 0:04:27.480 --> 0:04:33.040 to hear so much slander about Game, the gang, the rapper, 0:04:33.839 --> 0:04:37.200 and how people are saying they don't want to give 0:04:37.279 --> 0:04:39.960 him credit as a rapper because of they don't like 0:04:40.080 --> 0:04:43.040 how he markets himself or as they like to call it, 0:04:43.040 --> 0:04:44.280 his antics. 0:04:44.600 --> 0:04:48.120 Okay, and what antics? 0:04:50.680 --> 0:04:52.719 I don't know, you would have to ask them. I 0:04:52.760 --> 0:04:55.920 don't really keep up with stuff that. I don't really 0:04:57.720 --> 0:05:00.640 you know, I don't keep up with stuff if it's 0:05:00.680 --> 0:05:05.000 not interesting me. Yeah, so I wouldn't know. But people 0:05:05.040 --> 0:05:08.120 didn't like that, and they were saying that to me, 0:05:09.360 --> 0:05:12.479 but it made me think, like, you wouldn't really Game 0:05:12.520 --> 0:05:18.800 wouldn't have relevance without his marketing. Like I think the 0:05:18.920 --> 0:05:21.680 general fan would like to believe that they are so 0:05:21.960 --> 0:05:29.360 smart right that they are able to to figure out 0:05:29.360 --> 0:05:31.160 what's a good song and what's not a good song. 0:05:32.200 --> 0:05:35.279 I don't think they truly realized how much marketing goes 0:05:35.320 --> 0:05:42.479 into what they like or what they purchase, how much 0:05:42.520 --> 0:05:46.040 social currency is into what they like or what they purchase. 0:05:47.240 --> 0:05:54.000 So they have this natural attitude about it, like, oh, 0:05:54.040 --> 0:05:56.080 if he didn't do this, I would like him more, 0:05:56.120 --> 0:06:00.159 and it's like, no, you would just forget about him. 0:06:00.839 --> 0:06:02.599 Yeah. You know. 0:06:02.760 --> 0:06:07.240 Game is somebody who had a triumphant success on his 0:06:07.279 --> 0:06:10.880 first album, tons of top forty songs, probably four or 0:06:10.880 --> 0:06:13.040 five four for sure. 0:06:14.800 --> 0:06:15.720 Hated to love it. 0:06:16.000 --> 0:06:18.560 I think Dreams was top forty, and I think How 0:06:18.560 --> 0:06:19.680 We Do was top forty. 0:06:20.800 --> 0:06:22.640 Yeah, yeah, you know. 0:06:22.720 --> 0:06:24.800 I mean then he had other songs that did well 0:06:24.839 --> 0:06:26.800 and it was in a great time, and then the 0:06:26.839 --> 0:06:30.560 next album Why It did go platinum, it didn't have 0:06:30.880 --> 0:06:34.080 top forty songs. It was off how good he was 0:06:34.120 --> 0:06:37.040 marketed in his brand, and he was in the conflict 0:06:37.040 --> 0:06:38.920 with the unit that kept marketing him. 0:06:40.120 --> 0:06:43.040 That would be marketing, that would be anti was a 0:06:43.080 --> 0:06:43.760 top forty song. 0:06:44.440 --> 0:06:47.920 No damn, they played the living shit out of that 0:06:48.040 --> 0:06:51.039 song on LA Radio Christ in Heaven. They must have 0:06:51.040 --> 0:06:53.760 gotten paid. I couldn't even count how much money they 0:06:53.800 --> 0:06:56.440 were paying. Felly failed to play the Christ for sake, 0:06:56.480 --> 0:06:56.920 and hell. 0:06:56.760 --> 0:06:57.040 Out of that. 0:06:57.200 --> 0:06:58.920 Trust me, if they was playing it, they ain't got 0:06:58.920 --> 0:07:02.159 nothing to do with Felly fail. But again, Chuck's brand. 0:07:02.360 --> 0:07:05.000 It was a good record, but it wasn't quite what 0:07:05.160 --> 0:07:06.200 the first records were. 0:07:07.320 --> 0:07:08.960 Yeah. I like that record. 0:07:08.960 --> 0:07:10.680 I actually liked that record a little bit more. There's 0:07:10.720 --> 0:07:11.720 some cool songs on there. 0:07:11.960 --> 0:07:14.560 Sure, I think it could be probably, I mean, I 0:07:14.600 --> 0:07:17.040 don't think that's the point. But I was explaining to 0:07:17.120 --> 0:07:21.200 them right that, I was explaining to them that, uh 0:07:24.360 --> 0:07:27.000 that you know, that was all of this is you know, 0:07:27.080 --> 0:07:31.480 we're talking about twenty years ago. Yeah, and since then 0:07:31.520 --> 0:07:34.800 you're talking about, Chuck hasn't had a lot of success 0:07:34.840 --> 0:07:36.080 at creating. 0:07:37.440 --> 0:07:42.200 Chart topping singles. Yeah. Remember the singles is what market. 0:07:41.960 --> 0:07:45.480 You, you know, unless you could figure out another way 0:07:45.520 --> 0:07:48.640 and Chuck has figured out a really you know, Chuck 0:07:48.720 --> 0:07:50.680 the Game has figured out a really great way to 0:07:50.840 --> 0:07:55.520 keep himself, you know, branded in the public's eye. Even 0:07:56.360 --> 0:07:59.400 if his last really big records, you know, one Blood, 0:07:59.440 --> 0:08:02.680 I think it was top eighty or seventy. I mean, 0:08:02.840 --> 0:08:07.160 even with all of that, his relevance might feel like 0:08:07.200 --> 0:08:10.120 somebody who hasn't had a record in ten years versus 0:08:10.120 --> 0:08:12.320 somebody who may have not had a record in twenty years. 0:08:12.840 --> 0:08:14.720 Sure, And. 0:08:17.120 --> 0:08:20.840 I'm watching Push a T who just released, you know, 0:08:21.680 --> 0:08:26.520 he just started to market the Clips project, and they're 0:08:26.560 --> 0:08:31.480 talking about UMG and def Jam dropping them because of 0:08:31.480 --> 0:08:33.319 a song, which I think is marketing. I think it's 0:08:33.360 --> 0:08:34.160 a little bit more. 0:08:34.080 --> 0:08:37.760 Cap to that. Not like I don't want to. 0:08:37.320 --> 0:08:40.640 Mess with Push the T's marketing, but I think it's 0:08:40.679 --> 0:08:43.240 a little bit more to that. But I understand why, 0:08:43.760 --> 0:08:48.200 and I'm struggling so hard. I'm struggling so hard to 0:08:49.840 --> 0:08:58.720 get down with it. Like I remember when Tupac Must Die, 0:08:59.000 --> 0:09:02.800 I reached out to new to different people to try 0:09:02.800 --> 0:09:07.600 to create marketing things, you know, stories, if marketing is 0:09:07.640 --> 0:09:10.680 just storytelling, like I've reached out to I've created different 0:09:10.679 --> 0:09:13.560 stories and got the people involved that may have bigger 0:09:13.600 --> 0:09:16.880 brands than me, but the story itself was going to 0:09:16.920 --> 0:09:20.120 be the star and not able to make it happen. 0:09:21.720 --> 0:09:23.760 So even now, like as I'm on the verge of 0:09:23.800 --> 0:09:25.960 releasing a song which I was supposed to release on 0:09:26.000 --> 0:09:29.640 the tenth, but it's probably gonna go back until you know, 0:09:30.040 --> 0:09:35.679 third week of June, right because like my my, my, 0:09:35.679 --> 0:09:39.000 my meta account, my Instagram account, I can't advertise from it, 0:09:42.320 --> 0:09:45.840 Like my YouTube, like Tupac once died, there's six million views, 0:09:45.880 --> 0:09:50.400 that's no advertisement, that's no publicity. Right, Kanye should have 0:09:50.400 --> 0:09:53.800 never married that bitch did five million views, and that's 0:09:53.840 --> 0:09:58.959 no advertising, no publicity. Sure, And when marketing makes up 0:09:59.640 --> 0:10:02.000 eighty percent of your streams, you know what I mean? 0:10:02.880 --> 0:10:06.040 You looking at these numbers, and I've took in debate 0:10:06.559 --> 0:10:09.320 that people can keep up and they don't need social 0:10:09.320 --> 0:10:16.800 currency to enjoy good product. It's just wrong, that's just wrong. 0:10:17.440 --> 0:10:18.040 Yeah. 0:10:18.520 --> 0:10:20.479 I think there's a parallel between. 0:10:21.880 --> 0:10:24.840 Rap music or music industry, you know, wraps a little 0:10:24.840 --> 0:10:28.320 bit different than other genres in this regard, and like 0:10:28.400 --> 0:10:31.800 sports and two different sports in two different ways a 0:10:31.880 --> 0:10:35.600 little bit. But like sometimes you can see like an 0:10:35.679 --> 0:10:39.040 artist gets on the right label or with the right 0:10:39.080 --> 0:10:40.040 producer or whatever. 0:10:40.800 --> 0:10:43.000 And you hear the expression system quarterback. 0:10:43.520 --> 0:10:49.160 Yeah, you see when they leave that label if they're 0:10:49.200 --> 0:10:51.280 a good quarterback or if they were a quarterback and 0:10:51.320 --> 0:10:52.000 a good system. 0:10:53.280 --> 0:10:55.640 And then sometimes you also see on. 0:10:55.559 --> 0:11:00.560 The flip side, from a basketball standpoint, certain artists that 0:11:00.640 --> 0:11:05.679 are great players at Rutger but aren't efficient within the 0:11:05.720 --> 0:11:07.480 system of an NBA scheme. 0:11:09.200 --> 0:11:15.280 I'm not mad at that comparative. You know, no siblings 0:11:15.480 --> 0:11:19.559 gl up in this thing. Got my brother Peter, Boss, 0:11:19.840 --> 0:11:25.280 We'll get into it. That's a great point. And I 0:11:25.360 --> 0:11:28.160 think people doubt how many of these artists, most of 0:11:28.200 --> 0:11:30.000 these artists are system quarterbacks. 0:11:30.440 --> 0:11:32.520 Yeah, and I'm not trying to take anything away from 0:11:32.559 --> 0:11:35.880 a game, but no, Yeah, it occurred to me when 0:11:35.880 --> 0:11:40.000 we were talking about him, just because Dre and fifty 0:11:40.840 --> 0:11:44.400 like that, that that was a well oiled machine at 0:11:44.400 --> 0:11:45.479 a special. 0:11:45.120 --> 0:11:46.360 Time, you know. 0:11:47.880 --> 0:11:51.080 But again, I think he's one of those quarterbacks who 0:11:51.120 --> 0:11:55.160 probably can perform outside of the system. Now, it's a 0:11:55.200 --> 0:11:56.000 difference when. 0:11:55.840 --> 0:12:00.480 It like, yeah, yeah. 0:12:01.520 --> 0:12:04.520 You got the best running back and the best receiver 0:12:04.640 --> 0:12:06.080 in the game. You know what I mean with Dre 0:12:06.240 --> 0:12:09.520 and fifty and the game is quarterbacking. You know what 0:12:09.559 --> 0:12:12.960 I mean, Shit, I mean coaching and shit, you got 0:12:12.960 --> 0:12:16.800 a thousand things. But for him to maintain this relevance 0:12:16.880 --> 0:12:20.440 for twenty years without having those things, that game is 0:12:20.480 --> 0:12:23.439 relevant today. Like you're going to ask a lot of 0:12:23.440 --> 0:12:24.839 people to be heard of the game, and they're like, 0:12:24.880 --> 0:12:28.360 y'all heard of him and his records. You know again, 0:12:28.440 --> 0:12:31.280 it's probably his last top forty record was twenty years ago. 0:12:34.320 --> 0:12:36.160 You know what I'm saying, that's saying a lot, because 0:12:36.280 --> 0:12:38.080 that's that's saying a lot. 0:12:38.120 --> 0:12:39.640 It's all branding for him. 0:12:40.120 --> 0:12:43.040 The product ain't necessarily you know, as far as the 0:12:43.080 --> 0:12:45.720 singles are walking the dogs. People don't get me wrong, 0:12:45.760 --> 0:12:48.440 people talk about how well his albums are constructed. For sure, 0:12:48.480 --> 0:12:53.199 I'll hear those conversations, but you know, to not have 0:12:53.559 --> 0:12:56.680 a thing that spread you, you know, throughout Humanity, which 0:12:56.720 --> 0:13:00.600 is one song, it's pretty immaguling what he's been to do. 0:13:00.720 --> 0:13:02.680 It's been a maculate And so. 0:13:02.559 --> 0:13:05.800 Then it becomes if you prefer how he markets himself, 0:13:06.400 --> 0:13:08.280 like I was saying, when people say, oh, it's antics, 0:13:08.280 --> 0:13:11.880 and I'm like, trust me, you couldn't sniff out the 0:13:11.920 --> 0:13:16.520 genuine article because you might name somebody else and that 0:13:16.559 --> 0:13:17.920 person ain't the genuine article. 0:13:17.960 --> 0:13:19.480 They just market themselves different. 0:13:21.520 --> 0:13:25.200 But I realized how much marketing matters when you put 0:13:25.200 --> 0:13:30.559 out great product and it's still culturally heavy, but then 0:13:30.600 --> 0:13:33.520 you can see the societal merit around it, which is 0:13:33.559 --> 0:13:37.720 the views, the counts, and it's light. Like I said, 0:13:37.720 --> 0:13:40.840 two pac months died being a prime example of something 0:13:40.840 --> 0:13:42.240 that was culturally dense. 0:13:42.400 --> 0:13:43.800 I mean, it was coarse, it was. 0:13:44.600 --> 0:13:49.320 It was a talk, but again without YouTube, you know, 0:13:49.679 --> 0:13:52.280 making me a part of their marketing or for lack 0:13:52.280 --> 0:13:54.480 of better terms, as everybody say, put me in their 0:13:54.520 --> 0:13:59.400 algorithm with YouTube, turning down my advertisement campaign and not 0:13:59.480 --> 0:14:04.360 wanting to advertise my record, without hiring a publicist to 0:14:05.320 --> 0:14:10.000 guide the story, just pure promotion and quality product. You're 0:14:10.000 --> 0:14:13.120 talking about five or six million plays on the video. 0:14:13.640 --> 0:14:15.520 Yeah, And that to me was kind of the Ruger 0:14:15.559 --> 0:14:16.320 Park example. 0:14:16.400 --> 0:14:18.640 It was a stand on its own two feet talent 0:14:19.640 --> 0:14:22.920 that the league didn't necessarily want to embrace at that time. 0:14:24.040 --> 0:14:25.920 Well if again, if it would have came out through 0:14:25.960 --> 0:14:26.920 a label. 0:14:27.360 --> 0:14:29.800 Yeah, but that's part of the league to me, though, 0:14:29.920 --> 0:14:31.440 you know what I mean, how many other people wouldn't 0:14:31.440 --> 0:14:32.120 really want to do that? 0:14:33.560 --> 0:14:33.800 Yeah? 0:14:34.240 --> 0:14:44.320 Yeah, Yeah, I just feel like if you're going to 0:14:44.400 --> 0:14:48.320 play play to win, don't play for the stat Sure, 0:14:49.240 --> 0:14:52.240 So if I got less credit, like I would rather 0:14:52.360 --> 0:14:59.040 have ten points to assist eight rebounds and a steal 0:14:59.120 --> 0:15:02.960 and a block in the championship ring, then average thirty 0:15:03.000 --> 0:15:09.240 points for a team that's barely getting in the playoffs. Yeah, 0:15:09.360 --> 0:15:12.640 some people don't like that. They rather have the the 0:15:15.080 --> 0:15:22.440 you know, I'd rather be Genobly than Carmelo. Not get it, 0:15:23.000 --> 0:15:25.640 you know, you play this to me to win. I 0:15:25.800 --> 0:15:28.160 played to win. Everther people may play it for stat line. 0:15:29.240 --> 0:15:32.360 I played to win. So I had to concede how 0:15:32.440 --> 0:15:37.280 much marketing matters. Like and I'm listening to the audience 0:15:37.280 --> 0:15:40.600 who you know, who are being marketed to. They're telling me, no, 0:15:40.680 --> 0:15:43.280 it don't matter, we you know will and it's like, no, 0:15:43.360 --> 0:15:45.480 it does, Like I'm sure those. 0:15:45.320 --> 0:15:52.440 Are people who are already there, you know. So I 0:15:52.480 --> 0:15:54.120 think there's that aspect of it too. 0:15:54.120 --> 0:15:57.280 But you can look back over the last however many 0:15:57.640 --> 0:16:04.040 decades you know, in the space and see who's the 0:16:04.080 --> 0:16:10.240 product of a you know, marketing success versus you know, 0:16:11.040 --> 0:16:16.520 to find out later ultimately like oh fans rejected them 0:16:16.560 --> 0:16:19.640 later or they didn't carry all the steam or whatever. 0:16:19.840 --> 0:16:22.760 They weren't necessarily authentically what they were marketed to be 0:16:22.840 --> 0:16:26.040 in the moment, and that's not uncommon at all. 0:16:28.040 --> 0:16:32.800 Yeah, when you break it down though, into storytelling, when 0:16:32.840 --> 0:16:41.280 you break it down into what it is, it definitely 0:16:41.360 --> 0:16:46.280 makes it simple. It's not easy still, but it's simple. 0:16:47.480 --> 0:16:52.480 But again, a company of ten like Blue Division Records, 0:16:52.520 --> 0:16:56.000 trying to emulate a building of a one thousand, like 0:16:56.080 --> 0:17:01.680 let's say, you know, UMG and Santa Monica. Hmm, it's different. 0:17:03.200 --> 0:17:07.120 That requires a different level of focus. But I am 0:17:07.160 --> 0:17:08.280 impressed with what Push it. 0:17:08.280 --> 0:17:08.800 T is doing. 0:17:08.840 --> 0:17:11.320 I won't lie like I mean, Clips are a platinum 0:17:11.359 --> 0:17:15.480 group though, so it's not quite They're not quite Glasses Malone, you. 0:17:15.480 --> 0:17:15.960 Know what I mean. 0:17:16.040 --> 0:17:19.760 But I am impressed with how he's been able to 0:17:19.920 --> 0:17:23.840 galvanize people based off of ideas. And I'm watching him 0:17:23.920 --> 0:17:26.439 kind of play at his own extent, like excuse me, 0:17:26.520 --> 0:17:31.160 not at his own extent, play to his own play 0:17:31.240 --> 0:17:35.080 the way he wants to play. Yeah, the extent and 0:17:35.160 --> 0:17:37.719 how he wants to play. That's what I'm looking for. 0:17:38.160 --> 0:17:40.159 He's doing it his way. Like I know when he 0:17:40.200 --> 0:17:42.520 announced that rock Nation thing, he wanted to I wanted, 0:17:42.560 --> 0:17:46.120 he wanted Jay z in that picture. Why he didn't 0:17:46.119 --> 0:17:48.760 get it as different, but he still moved forward anyway. 0:17:49.400 --> 0:17:53.719 Even watching them generate many stories out of a GQ article, 0:17:54.760 --> 0:17:57.840 you know, GQ has to be you know, impressed because 0:17:57.880 --> 0:18:00.760 they're getting more coverage on an article when it comes 0:18:00.800 --> 0:18:02.920 to hip hop, more than they have in a long time. 0:18:03.320 --> 0:18:05.600 And again it was something that top was telling me 0:18:05.600 --> 0:18:09.080 shout out to top Dog to dou Dog, president of 0:18:09.080 --> 0:18:12.639 the TD. Outside of reminding me, like glasses, you know 0:18:12.680 --> 0:18:16.639 what to do? You got this right, he also was 0:18:16.680 --> 0:18:20.840 saying how you need to use more lifestyles and just 0:18:20.960 --> 0:18:23.760 hip hop. And I've been complaining to my homeboys that 0:18:23.840 --> 0:18:29.000 hip hop is getting stale, Like people feel like they're 0:18:29.080 --> 0:18:32.120 way more familiar with street urban culture than they really are. 0:18:33.040 --> 0:18:35.800 It's a lot of people like I have different people 0:18:35.920 --> 0:18:37.959 arguing with me all the time about something that I 0:18:38.000 --> 0:18:40.679 know they have no idea what it is. Like if 0:18:40.720 --> 0:18:43.119 I have to argue with people, why gun are told 0:18:43.680 --> 0:18:48.160 that's just crazy, that's just insane. 0:18:49.240 --> 0:18:50.240 I'm arguing people. 0:18:50.240 --> 0:18:53.040 They be like, well, you know, my OG is like, bro, 0:18:53.119 --> 0:18:56.040 you don't have og like a OG if you have 0:18:56.119 --> 0:18:59.320 to be from the streets to have an OG like 0:18:59.400 --> 0:19:00.920 your father is not your o G. 0:19:01.160 --> 0:19:04.160 Your uncle is not your old G unless. 0:19:03.880 --> 0:19:05.520 You from grandpa. What's the difference. 0:19:06.720 --> 0:19:15.399 Well, so, you know, figuring out how to cross cross 0:19:15.400 --> 0:19:18.840 into other lifestyles and bring new people to create excitement, 0:19:19.840 --> 0:19:21.760 that's something I need to focus on as well. 0:19:27.040 --> 0:19:27.600 Yeah, I'm. 0:19:29.520 --> 0:19:43.280 It is interesting, like that dilemma you know, stale through ignorance. 0:19:45.359 --> 0:19:50.080 You know, it's how do you how do you convince 0:19:50.640 --> 0:19:56.359 an audience of the principle you know, famous adage, the 0:19:56.400 --> 0:19:58.080 more you know, the more you know, you don't know 0:19:58.680 --> 0:20:01.800 m h. I, yes, you don't know enough to know, 0:20:01.840 --> 0:20:10.560 you don't know enough. Yeah, it's just a weird place 0:20:10.600 --> 0:20:13.520 to It's a weird place to occupy. 0:20:15.160 --> 0:20:15.800 Man, I'll be. 0:20:18.480 --> 0:20:20.600 Too much of my heart and soul is in this shit. 0:20:23.040 --> 0:20:27.320 And it wasn't like that at first, but somebody heart 0:20:27.400 --> 0:20:29.240 and soul got to be into it for it to 0:20:29.359 --> 0:20:33.440 reach its potential. So like TLC, heart and soul didn't 0:20:33.440 --> 0:20:36.440 have to be into it as much as Dallas Austin 0:20:36.560 --> 0:20:41.120 or Jamaane du Prix or Pebbles or Babyface like everybody else, 0:20:41.200 --> 0:20:43.920 heart and soul has to be into it. But because 0:20:43.960 --> 0:20:47.399 as an independent like your heart and soul needs to 0:20:47.440 --> 0:20:52.639 be into it. You gotta live, breathe, eat, and shit it. 0:20:54.920 --> 0:20:58.040 And that's just where I'm at. So like even preparing 0:20:58.080 --> 0:21:01.840 to release the song this week, right, it's like I 0:21:01.840 --> 0:21:04.119 can't advertise still on my Instagram. 0:21:04.359 --> 0:21:09.640 I can't release the song. I can't release the song. 0:21:10.760 --> 0:21:13.960 And when you're from being able to do advertising by 0:21:14.080 --> 0:21:15.800 meta three sixty like all this. 0:21:16.400 --> 0:21:23.679 It's malfunctioning. My Facebook page got hacked. Geez, so I 0:21:23.720 --> 0:21:28.000 lost one hundred thousand, you know followers I had on 0:21:28.040 --> 0:21:32.440 Facebook on my band page, and I guess they were 0:21:32.440 --> 0:21:34.240 trying to hack my Instagram. 0:21:34.520 --> 0:21:37.600 So whatever happened when I disconnected. 0:21:36.800 --> 0:21:40.280 It, it made it malfunction. So now when I try 0:21:40.280 --> 0:21:43.359 to boost the post, it kind of gives me this 0:21:43.480 --> 0:21:48.560 funky you know, check back later this feature. You know, 0:21:49.119 --> 0:21:52.119 it's not it's not like I'm being reprimanded. It's just 0:21:52.160 --> 0:21:52.879 a malfunction. 0:21:53.560 --> 0:21:54.800 We're the hackers, Canadian. 0:21:58.240 --> 0:21:59.480 I think they were like Indian. 0:22:01.040 --> 0:22:03.360 It was Toronto based though Indians. 0:22:03.880 --> 0:22:07.320 Possibly they were putting up a Indian. 0:22:06.960 --> 0:22:10.160 Porn interesting, so link to that again. 0:22:12.280 --> 0:22:15.120 Oh no, they snatched my page and I still never 0:22:15.160 --> 0:22:16.080 got my page back. 0:22:16.240 --> 0:22:19.720 Jesus. That fucking sucks, my God. 0:22:20.560 --> 0:22:22.920 But worse than that, right, So you lose one hundred 0:22:22.960 --> 0:22:27.199 and five thousand. Uh man, I've been through so much 0:22:27.200 --> 0:22:30.560 shit over these last fifteen years. Remember, somebody stole my 0:22:30.560 --> 0:22:32.960 whole hard drive, so that was like ten years. 0:22:32.720 --> 0:22:33.439 Worth of songs. 0:22:34.440 --> 0:22:37.000 So that was like songs from twenty ten to two 0:22:37.080 --> 0:22:38.160 thoy and eighteen. 0:22:38.720 --> 0:22:41.159 That's the initial reason why I stopped doing comedy. I 0:22:41.160 --> 0:22:43.480 had an LG phone, I had all my material saved 0:22:43.520 --> 0:22:46.560 on it and the hard drive and the phone crashed, 0:22:46.720 --> 0:22:48.520 so I couldn't even pull it off if I took 0:22:48.520 --> 0:22:49.679 it to a specialist. 0:22:50.880 --> 0:22:51.120 Right. 0:22:51.200 --> 0:22:53.879 So that's a miserable fucking experience. 0:22:54.680 --> 0:22:59.400 I love all that music, right, and then. 0:23:01.160 --> 0:23:06.480 I lost all that music, And somehow I put myself 0:23:06.520 --> 0:23:10.680 back together, and I put two protamus die together, you 0:23:10.680 --> 0:23:13.200 know what I mean, in the face of all adversity, right, 0:23:14.440 --> 0:23:20.200 and I can't advertise, But I also let people it's 0:23:20.240 --> 0:23:22.200 not that far as my fault because I knew better. 0:23:22.280 --> 0:23:28.440 I had been studying long enough to know better. When 0:23:28.440 --> 0:23:31.200 they rejected my ads on YouTube, I should have called top. 0:23:32.480 --> 0:23:35.240 I should have called top of a top. They rejected 0:23:35.240 --> 0:23:38.879 my ads. Can you plug me in with YouTube? I 0:23:38.920 --> 0:23:40.920 need to be able to advertise because I already knew 0:23:40.920 --> 0:23:43.800 what advertise was worth, and I should have reached out 0:23:43.880 --> 0:23:47.080 to Madi, who was my home girl that does publicity 0:23:47.280 --> 0:23:51.240 like because I had Greg. But at this time it 0:23:51.320 --> 0:23:57.960 was just funny and I needed everything. But again I knew. 0:23:58.600 --> 0:24:00.720 I didn't know quite in two thousand, nineteen twenty what 0:24:00.840 --> 0:24:02.600 I know now, but I knew enough. I knew the 0:24:02.600 --> 0:24:05.800 fundamentals that I needed them even before I still why 0:24:05.800 --> 0:24:06.360 I needed them. 0:24:06.400 --> 0:24:10.440 I knew I needed them, and. 0:24:11.960 --> 0:24:16.160 Watching a product go out and make history on its own, 0:24:16.240 --> 0:24:20.280 but when you look back, it's like you get a 0:24:20.359 --> 0:24:22.560 thousand comments like, man, this song should have way more 0:24:22.640 --> 0:24:30.199 views than this. Sure so and now like I had 0:24:30.200 --> 0:24:33.640 to postpone my show last year to this year, right, 0:24:34.080 --> 0:24:38.520 but like having to do it myself is the biggest problem, 0:24:38.840 --> 0:24:41.600 you know what I mean? You have to do You 0:24:41.680 --> 0:24:45.080 have to market the shit, like you have to market it, 0:24:45.480 --> 0:24:49.240 like like you know, you're not looking at things that 0:24:49.320 --> 0:24:53.080 are doing that well without marketing. It just feels like it. 0:24:53.560 --> 0:24:56.320 We would like to believe so bad that sixty million 0:24:56.359 --> 0:24:59.240 people just are aware of content and it's just happening. 0:25:00.840 --> 0:25:05.560 I think the audience needs to appreciate also, like how 0:25:05.600 --> 0:25:07.520 hard it is to make an honest dollar in that 0:25:07.600 --> 0:25:11.240 industry because we've done shows talking about how the songs 0:25:11.280 --> 0:25:16.800 now basically turned into advertisements for you know, commerce of 0:25:17.800 --> 0:25:21.119 the stuff either be it merged, be it concerts, be 0:25:21.200 --> 0:25:26.919 it whatever the hell. I imagine if Coca Cola had 0:25:27.000 --> 0:25:29.720 to run commercials for their commercials. 0:25:30.400 --> 0:25:33.199 And that's what it feels like one of the biggest 0:25:33.200 --> 0:25:34.320 things coming into. 0:25:34.119 --> 0:25:38.440 This, this stream, this brilliant stream of consciousness I'm having, 0:25:38.640 --> 0:25:41.000 and these records I've created, the first one coming out 0:25:41.359 --> 0:25:44.359 you know next, and how I figured out how to 0:25:44.800 --> 0:25:47.800 turn it back into well. 0:25:47.680 --> 0:25:50.359 Really, it's worth more money than a single ever was before. 0:25:52.520 --> 0:25:53.720 You know, if if. 0:25:56.119 --> 0:26:02.840 A single was worth three dollars you know, in this heyday, 0:26:04.520 --> 0:26:12.280 and it's worth I don't know, fifty cent now, Like 0:26:12.400 --> 0:26:20.480 I've created something where the single now is worth I 0:26:20.480 --> 0:26:26.360 don't know, a lot of money, way more money than 0:26:26.400 --> 0:26:28.639 it was and its heyday. I kept telling Trap this 0:26:28.800 --> 0:26:30.800 was the best time to be in the record business. 0:26:31.280 --> 0:26:34.359 I said, we just have to figure out how like 0:26:34.440 --> 0:26:36.320 this is the first time in life we don't have 0:26:36.400 --> 0:26:39.680 to get a distributor to deliver our product. We don't 0:26:39.680 --> 0:26:42.480 need to get best buys or one stop to buy 0:26:42.480 --> 0:26:45.960 our product, right, and we don't got to get distribution 0:26:46.160 --> 0:26:48.000 to try to carry it. We don't have to go 0:26:48.040 --> 0:26:53.080 through Young g Like the product is in everybody's hand. 0:26:53.600 --> 0:26:59.000 Yeah, Like that's unbeatable. The product is in your hand. 0:26:59.800 --> 0:27:02.480 All I had to do was figure out where how 0:27:02.480 --> 0:27:06.159 to get more money out of one song than what 0:27:06.280 --> 0:27:09.280 streaming that's want to pay me. And I figured that out. 0:27:09.480 --> 0:27:15.400 But that's why it's also important, right to have marketing 0:27:15.480 --> 0:27:20.679 tools set up, like this is the time now to 0:27:20.720 --> 0:27:23.600 reach more impressions, more eyeballs than I ever reached before. 0:27:24.520 --> 0:27:27.399 I'm in the safest space when it comes to the 0:27:27.440 --> 0:27:29.639 product itself, Like I know how to make the product 0:27:29.680 --> 0:27:33.080 in my sleep. It's contagious no matter what you know, Right, 0:27:36.440 --> 0:27:37.720 it's contagious no matter what. 0:27:38.760 --> 0:27:40.760 I have the right story behind it. 0:27:42.520 --> 0:27:45.359 Now it's about time to make sure the story is 0:27:45.400 --> 0:27:47.840 delivered to the highest level. 0:27:49.080 --> 0:27:50.760 To really capture the imagination. 0:27:51.200 --> 0:27:54.199 I guess what I'm asking God for is for the 0:27:54.200 --> 0:27:56.879 most part, pede is like forgiveness. 0:27:57.200 --> 0:27:59.159 Like I've never this whole time. I never wanted to. 0:27:59.119 --> 0:28:03.000 Take advantage of people's ignorance, but people have put me 0:28:03.040 --> 0:28:05.159 in a situation to where it's like they feel like 0:28:05.200 --> 0:28:09.240 they know everything already, and I know they don't fucking know. 0:28:10.480 --> 0:28:11.600 I know they don't fucking know. 0:28:16.119 --> 0:28:22.920 Well, yeah, ignorance is an opportunity to learn, So you'll 0:28:22.920 --> 0:28:25.480 have to learn them. 0:28:25.560 --> 0:28:27.520 Well I know them, that's the problem. 0:28:27.920 --> 0:28:31.119 And it's like, they're not going to let me just 0:28:31.240 --> 0:28:34.639 be authentic one hundred and seventeen percent. 0:28:35.320 --> 0:28:45.720 Yeah, they're just not and that sucks. That sucks, cause 0:28:45.720 --> 0:28:48.080 that fucking sucks. You know. 0:28:48.240 --> 0:28:52.400 They they're they're going to make me entertain Like the 0:28:52.480 --> 0:28:57.840 reality is so entertaining, right, the authenticity is so entertaining, 0:28:57.920 --> 0:29:01.360 But because they feel like they have access to it, 0:29:02.000 --> 0:29:05.840 they don't care about the depth that brings the authenticity there. 0:29:06.800 --> 0:29:09.000 It's like if you hear three people rapping about being 0:29:09.000 --> 0:29:12.640 a crypt and somebody's telling you, hey, no, like, yeah, 0:29:12.640 --> 0:29:16.000 we wear a navy, Yeah we beef with other cryps. Like, 0:29:16.120 --> 0:29:21.040 you get the first crypt saying I hate bloods, we 0:29:21.040 --> 0:29:24.640 wear blue, and you get the second crypt saying I 0:29:24.680 --> 0:29:28.960 hate bloods, we wear blue and this. 0:29:29.040 --> 0:29:29.840 Is how we dance. 0:29:30.360 --> 0:29:33.920 And then you get a crypt saying, well, we really 0:29:33.960 --> 0:29:38.280 have relationship with bloods uniquely, right, the nuance of it, right, 0:29:39.520 --> 0:29:42.480 it's not as bad as you think you know, it's 0:29:42.520 --> 0:29:45.720 really about brothers, fellowshipping and bonding, and if you're doing 0:29:45.760 --> 0:29:48.320 it right, it's very diplomatic, or it would be a war. 0:29:48.560 --> 0:29:52.240 Like the nuance of it all, it's like, nah, I'm cool. 0:29:53.480 --> 0:29:55.840 I liked it better when it was just blue versus red. 0:29:58.520 --> 0:30:07.920 Well, that's the challenge was straddling the entertainment industry versus 0:30:07.920 --> 0:30:14.200 the education industry. Yeah, I mean you're still in the 0:30:14.320 --> 0:30:21.040 entertainment you know, vertical so as they say, and uh, 0:30:21.640 --> 0:30:26.120 you see, you're kind of like Russell Crowe in that 0:30:26.320 --> 0:30:30.880 spiteful scene after like the first fight in the coliseum 0:30:31.960 --> 0:30:36.680 where he kills everybody and scorns the crowd, who's all happy? 0:30:37.320 --> 0:30:39.840 Are you not entertained? Are you not entertained? 0:30:41.400 --> 0:30:41.560 Here? 0:30:43.840 --> 0:30:46.320 Is this reality entertaining enough for you? 0:30:47.760 --> 0:30:54.160 But it's like, man, it's like they're gonna bring out 0:30:59.800 --> 0:31:03.920 like it just feels so deceptive. 0:31:08.600 --> 0:31:14.160 Most of these people want to be deceived. I mean 0:31:14.880 --> 0:31:18.400 really like most of the fans, and by most I 0:31:18.440 --> 0:31:24.000 mean all minus a statistically insignificant peace. 0:31:26.080 --> 0:31:29.760 This is a scapist This is not a how to manual. 0:31:31.880 --> 0:31:39.880 You know, people want to enter into this world of 0:31:39.920 --> 0:31:46.800 yours temporarily, superficially digestibly, and. 0:31:49.240 --> 0:31:51.280 They don't necessarily. 0:31:53.160 --> 0:31:56.320 Feel that they need to be burdened by those types 0:31:56.360 --> 0:32:05.120 of details to enjoy a momentary reprieve from auditing inventory 0:32:05.240 --> 0:32:07.520 of wholesale bottles of orange juice. 0:32:07.280 --> 0:32:18.640 All day long. You know. So they want the zoo, Yeah, they. 0:32:18.480 --> 0:32:19.080 Want the zoo. 0:32:19.120 --> 0:32:26.080 They don't want to necessarily understand the dynamics of why 0:32:26.200 --> 0:32:31.040 sometimes the lions scuffle within their own pods on route 0:32:31.080 --> 0:32:34.200 to the Wilderbeast. They just want to see a little 0:32:34.200 --> 0:32:35.760 bit of blood. They don't want to get it on 0:32:35.800 --> 0:32:38.000 their shirt. They want to go home. It's the same 0:32:38.040 --> 0:32:41.040 at the zoo as it was in the coliseum, as 0:32:41.040 --> 0:32:43.680 it is on hip hop records and even country. 0:32:43.360 --> 0:32:47.920 Rap tunes, even country red some. 0:32:51.840 --> 0:32:55.840 But it is an interesting earlier I was reading something 0:32:55.880 --> 0:33:02.719 that mentioned says law Jean Baptiste say say why, and 0:33:02.760 --> 0:33:07.400 that supply creates demand and the more available that you 0:33:07.520 --> 0:33:12.160 make something, rather than the price going up, as you 0:33:12.200 --> 0:33:17.040 bring the price down and accessibility expands, use cases for 0:33:17.080 --> 0:33:21.760 that expand and the demand goes up. And that's kind 0:33:21.800 --> 0:33:27.680 of what's happening now as music's digitalized to cloud streaming 0:33:28.520 --> 0:33:35.040 from you know, individual retail singles and albums people have 0:33:36.000 --> 0:33:39.800 been able to listen to it. You can listen to 0:33:39.840 --> 0:33:42.040 more music because you have more ability to listen to 0:33:42.120 --> 0:33:45.320 music throughout the day on your phone versus only being 0:33:45.400 --> 0:33:47.720 in your car or in front of a CD player 0:33:47.800 --> 0:33:49.880 or whatever else you have access to. 0:33:49.960 --> 0:33:52.480 More so your listenability increases. 0:33:52.960 --> 0:33:57.680 The ability to turn listenability into consumerism has increased. So 0:33:57.760 --> 0:34:01.840 all those things are true, which bears out that this 0:34:01.960 --> 0:34:04.680 is the most valuable time for you to ever generate 0:34:04.760 --> 0:34:05.720 high numbers. 0:34:07.040 --> 0:34:09.240 Because of all that's attached to those numbers. 0:34:13.040 --> 0:34:13.640 Okay, so. 0:34:17.480 --> 0:34:22.640 Nuance is not a sellable thing, or nuance is not 0:34:23.200 --> 0:34:24.360 you know what, not sellable? 0:34:24.520 --> 0:34:28.600 Gimme it's not. It's not as in demand. 0:34:30.120 --> 0:34:33.680 Yeah, it's that's a to me, that's a supplemental that's 0:34:33.719 --> 0:34:41.319 a niche. Yeah, less less than a primary drama is 0:34:41.360 --> 0:34:46.200 always in demand. Nuance is only in demand too. Like 0:34:46.360 --> 0:34:53.120 authenticity attracts and begets authenticity. So as authentic as you 0:34:53.200 --> 0:34:58.040 are in the pantheon of rappers by percentile, say you're 0:34:58.080 --> 0:35:02.759 in like the ninety ninth, the same is true on 0:35:02.800 --> 0:35:07.680 the consumer side. Authenticity is going to attract authenticity, so 0:35:07.719 --> 0:35:10.640 it's going to be the ninety ninth percentile of authentic, 0:35:10.880 --> 0:35:13.200 of authentic fans and listeners. 0:35:12.960 --> 0:35:18.480 That are going to appreciate your authenticity. 0:35:18.920 --> 0:35:20.160 What percentages that? Again? 0:35:21.640 --> 0:35:27.520 One that makes sense though, because no lie, Like the 0:35:27.600 --> 0:35:30.040 hardest thing is when you dope. And it's like the 0:35:30.080 --> 0:35:34.719 dopest people who everybody celebrate is like, yo, you dope. Yeah, 0:35:35.080 --> 0:35:38.200 Like when people are saying to me like, yo, you dope, 0:35:39.880 --> 0:35:42.880 Like I hear that all the time, Like Snoop is 0:35:42.920 --> 0:35:46.839 telling me you're dope, yeah, and Drey is like, yo, 0:35:46.880 --> 0:35:49.600 you dope, Like jay Z You're dope. 0:35:49.840 --> 0:35:55.839 And it's like then why, like what am I? Well? 0:35:55.880 --> 0:35:58.680 How don't your fans know it? But I think that's 0:35:58.719 --> 0:36:02.600 the one percent to create are the one percent who 0:36:03.239 --> 0:36:07.880 value nuance versus the fans who value just drama. 0:36:08.440 --> 0:36:12.760 Yeah, and your fans like their die hard index score 0:36:12.960 --> 0:36:16.080 is through the ceiling, whereas most other artists fans die 0:36:16.120 --> 0:36:19.280 hard index score is just you know, until the glass 0:36:19.320 --> 0:36:24.680 is empty. So there's that also, I think what's really 0:36:24.760 --> 0:36:28.879 separated historically certain rappers whose like. 0:36:29.400 --> 0:36:32.840 Voices live on is they have a great ability to 0:36:32.920 --> 0:36:33.359 bring in. 0:36:33.320 --> 0:36:36.920 The masses with the catchy hook, with the simple content, 0:36:37.080 --> 0:36:40.759 with whatever else, and then be able to leave these 0:36:41.480 --> 0:36:45.440 leaflets of nuanced death kind of peppered throughout so that 0:36:45.480 --> 0:36:51.760 it doesn't necessarily overwhelm or distract, you know, the casual listener, 0:36:52.120 --> 0:36:55.080 but the engaged listener is able to pick up on 0:36:55.160 --> 0:36:58.480 it and really really appreciate that, and they hold them 0:36:58.600 --> 0:37:03.200 down really tough and serve as like a base for 0:37:03.280 --> 0:37:09.040 a broader, you know, audience. It's kind of attached to them. 0:37:09.160 --> 0:37:09.560 Hm hmm. 0:37:11.120 --> 0:37:14.120 So you're saying the ninety nine percent can only really 0:37:14.760 --> 0:37:15.960 digest obtutes. 0:37:17.520 --> 0:37:22.920 Yeah, they're really only looking for you know, blue simple. 0:37:23.480 --> 0:37:26.759 Wed Yeah, because they have their own life. 0:37:27.040 --> 0:37:31.879 Yeah, and they just know that's different and exciting. And 0:37:31.960 --> 0:37:36.799 I mean most people. I mean this is true with 0:37:37.760 --> 0:37:40.440 like basketball highlights. People want to see the dunks. They 0:37:40.440 --> 0:37:43.800 don't necessarily want to see the whole game, let alone 0:37:43.880 --> 0:37:47.359 the whiteboard break down of the pick and roll. They 0:37:47.360 --> 0:37:50.439 want the dunk, they want the behind the back pass. 0:37:54.560 --> 0:37:54.960 Hmmm. 0:37:58.040 --> 0:38:01.360 But how do you create that today in a street 0:38:01.440 --> 0:38:05.000 urban culture that has been overly exposed. 0:38:06.760 --> 0:38:08.400 At least part of it. 0:38:08.760 --> 0:38:13.080 Sure, sure that that's the million dollar question. 0:38:13.280 --> 0:38:19.760 I mean, the how do you engage the blissfully ignorance? 0:38:20.760 --> 0:38:21.400 How do you. 0:38:24.840 --> 0:38:26.719 I mean that that that that I think is the 0:38:26.800 --> 0:38:30.399 inherent challenge. You either give people exactly you know, what 0:38:30.440 --> 0:38:33.200 do they want? What are people consuming? Give them that 0:38:34.080 --> 0:38:39.080 and then tether quality content to it like a trojan 0:38:39.120 --> 0:38:46.120 horse of authenticity, or you know, to me, that's that's 0:38:46.200 --> 0:38:47.720 kind of how it how it looks. 0:38:47.760 --> 0:38:49.680 I mean, you see, like in like movies. 0:38:49.719 --> 0:38:53.759 Now, there's some movies that have depth, there are, but 0:38:53.840 --> 0:38:55.480 a lot of them, you know, are kind of like 0:38:55.800 --> 0:39:00.480 the ones that do have some depth, they have avail 0:39:00.600 --> 0:39:06.280 it and just simple easy entertainment, you know what I mean, Like, 0:39:06.280 --> 0:39:09.920 like what was the movie like like get Out for example, 0:39:10.000 --> 0:39:12.239 had a lot of depth to it, but at the 0:39:12.280 --> 0:39:13.640 end of the day, it was kind of a scary 0:39:13.680 --> 0:39:15.759 thriller movie that was you know, also if you just 0:39:16.520 --> 0:39:20.319 didn't give a shit, had a simple plot line with suspense, 0:39:20.440 --> 0:39:22.880 with surprise and blah blah blah blah blah. 0:39:22.600 --> 0:39:25.040 Like anything else you eat, pop cornwall watching, you know. 0:39:25.520 --> 0:39:29.400 Versus the movie Pig with Nicholas Cage. 0:39:29.080 --> 0:39:30.200 Not even familiar with it. 0:39:30.920 --> 0:39:34.480 Yeah, it's a hell of nuanced. It's like a story 0:39:34.520 --> 0:39:39.760 about a truffle hunter. Somebody kidnaps a truffle hunter's pig 0:39:41.840 --> 0:39:45.360 and he just goes to town trying to find his pig. 0:39:47.239 --> 0:39:50.839 What's funny is, you know, the story is John Wick 0:39:50.960 --> 0:39:58.480 without the violence. M okay, is John Wick without the violence. 0:39:58.760 --> 0:40:01.720 He doesn't kick nobody. He gets his ass kicked once. 0:40:02.120 --> 0:40:04.279 Everybody want to kill him because he wants the pig, 0:40:05.000 --> 0:40:06.280 but he kills nobody. 0:40:06.840 --> 0:40:11.600 Sure, And that's I think. 0:40:14.080 --> 0:40:20.600 A critical observational difference between the exciting and the real. 0:40:21.200 --> 0:40:23.319 In reality, that's how it's going to really go most 0:40:23.320 --> 0:40:25.000 of the time. It's not going to go like John Wick. 0:40:25.000 --> 0:40:27.520 But John Wick is going to sell God damn it, 0:40:27.560 --> 0:40:28.640 and he's gonna sell big. 0:40:29.360 --> 0:40:32.400 You're right, because the pig did roughly, it did right 0:40:32.520 --> 0:40:35.600 up under five million. Yeah, he shot him for like 0:40:35.640 --> 0:40:38.880 three million and it did write up under five million, 0:40:39.239 --> 0:40:45.319 sure versus john Wick, where obviously it's different, and I. 0:40:45.239 --> 0:40:54.600 Think there's probably some validity Like what like when you 0:40:54.640 --> 0:40:59.600 see true crime stuff that does really well. Sure, it's 0:40:59.760 --> 0:41:04.160 very bare bones, but what makes it could you know, 0:41:04.760 --> 0:41:12.879 have numbers, is it's usually proximity. You know, it's it's 0:41:12.920 --> 0:41:16.279 a crime that happened like in a suburban neighborhood next 0:41:16.320 --> 0:41:18.400 to a house that looked just like yours, by a 0:41:18.440 --> 0:41:20.719 neighbor who looked just like that guy right over there, 0:41:21.600 --> 0:41:23.560 you know, so it kind of like brings an extra 0:41:23.560 --> 0:41:26.960 element to it. I don't think that there's like major 0:41:27.400 --> 0:41:31.719 market consumption for true crime. Guy goes into liquor store 0:41:31.760 --> 0:41:34.600 on one hundred and third Street and shoots clerk, you 0:41:34.640 --> 0:41:35.080 know what I mean. 0:41:35.080 --> 0:41:36.080 Most people aren't. 0:41:35.840 --> 0:41:37.560 Going to be confronted with that. So it's a little 0:41:37.600 --> 0:41:42.279 bit too abstract. So if you're gonna be literal, you 0:41:42.360 --> 0:41:45.640 need to be proximal, and if you're gonna be distant, 0:41:45.800 --> 0:41:50.000 you need to be over the top. 0:41:51.040 --> 0:41:53.600 Say that one more time, say that, Say that last 0:41:53.800 --> 0:41:54.920 couple of lines together. 0:41:55.680 --> 0:41:57.920 I think if you're going to be literal, you need 0:41:58.000 --> 0:42:01.520 to be proximal to your con and if you're going 0:42:01.600 --> 0:42:05.440 to be distant from your consumer, you need to be 0:42:06.000 --> 0:42:06.640 over the top. 0:42:08.480 --> 0:42:10.560 So how does that relate when you talk about nuanced 0:42:10.640 --> 0:42:11.960 versus our twos? 0:42:15.400 --> 0:42:20.520 To reach the obtuse consumer, you need to be sensationalized 0:42:21.040 --> 0:42:28.400 or it needs to be about ship that's happening close 0:42:28.480 --> 0:42:31.920 enough to them to where it gets their attention. You know, 0:42:32.239 --> 0:42:36.200 like instead of making a track about you know, sirm 0:42:36.280 --> 0:42:39.960 on Seventh Street, maybe it's flocking and Irvine. 0:42:42.120 --> 0:42:44.960 Mmm, you know, something like that. I would say. 0:42:45.000 --> 0:42:47.400 That's not to saye go do that, but that the 0:42:47.520 --> 0:42:49.200 general prince ship. 0:42:49.920 --> 0:42:54.440 Sure all things included the. 0:42:54.440 --> 0:42:56.680 Daughter's home alone one night. 0:42:56.760 --> 0:43:00.360 Whatever thought the house was empty, she got it, she 0:43:00.480 --> 0:43:01.799 came downstairs at the. 0:43:01.760 --> 0:43:05.879 Wrong time or whatever the fuck. That's those the kind 0:43:05.920 --> 0:43:08.280 of shit that makes it on lifetime. 0:43:07.880 --> 0:43:11.439 And people watch because it's like, oh, man, that looks 0:43:11.480 --> 0:43:12.040 like my house. 0:43:13.520 --> 0:43:19.319 Mm so then what oh? 0:43:19.400 --> 0:43:22.160 At first initially it was our tools. That's why Colors 0:43:22.200 --> 0:43:25.000 is such a good movie. It's so our tools. 0:43:26.200 --> 0:43:30.120 Yeah, I mean, and Colors threw some bones to the 0:43:30.200 --> 0:43:30.880 to the audience. 0:43:30.880 --> 0:43:34.839 And the opening scene real simple, what up? 0:43:34.880 --> 0:43:36.719 Blood boom? 0:43:36.880 --> 0:43:39.439 And in the last scene, after you get a little 0:43:39.480 --> 0:43:41.000 bit of taste of this action, what are we gonna do? 0:43:41.040 --> 0:43:45.080 We're gonna have a simul M sixteen machine gun showed 0:43:45.080 --> 0:43:50.640 out in the front lawn. You know, probably doesn't happen 0:43:50.680 --> 0:43:53.319 every day where a crew pulls up in a van 0:43:53.719 --> 0:43:57.440 and knocks off twenty people in one house with bombs 0:43:57.440 --> 0:43:59.280 and a machine gun showdown in the driveway. 0:43:59.600 --> 0:44:02.440 We don't have no, no, no, no. 0:44:03.920 --> 0:44:05.160 Well, believe what you want to believe. 0:44:11.560 --> 0:44:14.239 No. I've been saying that for a while that. 0:44:15.960 --> 0:44:18.520 Like a movie like Colors, does well from a marketing 0:44:18.560 --> 0:44:22.480 perspective because it gives white most white people in America. 0:44:22.920 --> 0:44:25.600 This might be a big presidice or. 0:44:25.400 --> 0:44:27.320 We already did that with the painter of the car. 0:44:28.160 --> 0:44:29.960 Well, good point, good point. 0:44:30.280 --> 0:44:34.680 But I think they can see themselves as police, probably 0:44:35.600 --> 0:44:39.960 especially a white police. So that's the appeal for marketing 0:44:40.040 --> 0:44:43.800 goes right into the heart of you know, white America. 0:44:44.160 --> 0:44:46.879 So when they tell the story about gang banging, what's 0:44:46.880 --> 0:44:51.759 funny is the fucking the police story is nuanced through 0:44:51.800 --> 0:44:54.880 and through, like that story got so many layers. The 0:44:54.960 --> 0:44:58.280 relationship between somebody trying to prove a point and somebody 0:44:58.280 --> 0:45:01.600 trying to survive its completely different. So if you look 0:45:01.640 --> 0:45:07.680 at the relationship between Hodges and pag Man, right, it's deep. Yeah, 0:45:08.400 --> 0:45:11.840 I mean even the relationship with peg Man and the 0:45:11.920 --> 0:45:15.400 community itself is deep. You know what I mean, Hodges 0:45:15.440 --> 0:45:19.719 in the community is really deep. But when they tell 0:45:19.760 --> 0:45:23.480 the story that I'm trying to give nuance to its 0:45:23.640 --> 0:45:28.280 surface is obtuse as fuck. It's like blood boom killing 0:45:29.120 --> 0:45:32.000 and module scoop them guys up and then they screaming 0:45:32.040 --> 0:45:36.200 at each other behind bars and yeah, and that's when. 0:45:36.000 --> 0:45:38.520 The music's playing to the song and there's like a 0:45:38.520 --> 0:45:40.640 little bit of tail end credits for the opening and 0:45:40.680 --> 0:45:43.120 all that kind of stuff that's closer to hip hop 0:45:43.200 --> 0:45:47.040 records because it's three minutes, and we've talked about that 0:45:47.120 --> 0:45:51.880 also at length. It's challenging to pack depth into ninety 0:45:51.960 --> 0:45:59.279 seconds of lyrics versus a movie has ninety minutes of dialogue. 0:46:00.560 --> 0:46:03.279 So there's gonna be some challenges there, or at least 0:46:03.280 --> 0:46:04.080 some differences. 0:46:06.880 --> 0:46:09.400 I've been complaining that hip hop is definitely starting to 0:46:09.400 --> 0:46:13.040 get too restricted for me, like as a storyteller, like 0:46:13.080 --> 0:46:16.640 I need more space to I think I'm spending too 0:46:16.719 --> 0:46:19.319 much time trying to get the audience to understand how 0:46:19.400 --> 0:46:22.759 much gang bangers are just like them, versus taking an 0:46:22.760 --> 0:46:25.759 advantage that that's like me showing people animals are just 0:46:25.880 --> 0:46:30.040 like you. Sure, it probably wouldn't have the same if 0:46:30.080 --> 0:46:32.360 you had a bear that you like. You come to 0:46:32.400 --> 0:46:34.440 my house, Pete, and I got a bear, and my 0:46:34.520 --> 0:46:36.960 bears house trained, Like my bear is sitting on the 0:46:36.960 --> 0:46:41.640 couch and shit watching TV like a Russian Huh. 0:46:41.120 --> 0:46:44.040 Like a Russian bear? Sure have you ever seen those? 0:46:44.560 --> 0:46:47.200 Like the YouTube videos Russian bears, They have them riding 0:46:47.239 --> 0:46:48.439 bicycles and stuff like that. 0:46:48.840 --> 0:46:59.759 Oh yeah, yeah. Anyway, So I'm just thinking. 0:47:01.840 --> 0:47:05.920 And I think a lot of people too, like a 0:47:05.960 --> 0:47:08.000 lot of the white suburban psychology. 0:47:09.160 --> 0:47:11.799 When I say it's escapist, like it really is. I mean, like. 0:47:13.440 --> 0:47:15.880 Scarface is real popular, and it's and it's in a 0:47:15.920 --> 0:47:17.440 certain age range, but it's in the age range that 0:47:17.480 --> 0:47:19.320 consumes hip hop a lot too. 0:47:19.520 --> 0:47:20.359 You know. 0:47:19.800 --> 0:47:23.600 They they they don't have that in them or they 0:47:23.600 --> 0:47:25.680 aren't pressed to be in a position in life where 0:47:25.680 --> 0:47:31.520 they would realistically make a decision like that, you know. 0:47:32.480 --> 0:47:39.120 And there is a burden that goes along with expectations 0:47:39.120 --> 0:47:39.959 and opportunity. 0:47:40.280 --> 0:47:44.040 The burden is don't squander it. The burden is cost. 0:47:44.920 --> 0:47:47.279 So there's a certain freedom when you don't have a 0:47:47.280 --> 0:47:50.920 lot of cost or opportunity costs, you know too. And 0:47:52.960 --> 0:47:55.440 a lot of people watch a lot of those movies 0:47:55.520 --> 0:47:57.120 or listen to a lot of those records or whatever 0:47:57.239 --> 0:48:01.080 like that because they're so constrained ain't to their own 0:48:01.520 --> 0:48:04.239 you know, they're constrained to their own opportunities so much 0:48:04.280 --> 0:48:11.280 that they long for the momentary fantasy of being unencumbered 0:48:11.520 --> 0:48:13.399 so that you can go do whatever the hell you want. 0:48:13.480 --> 0:48:19.080 Consequences be damned, And when the consequences, and you know 0:48:19.680 --> 0:48:22.320 where you come from, the circumstances you're in or whatever 0:48:23.080 --> 0:48:25.759 the cost is lower, you might do some shit, you know, 0:48:25.800 --> 0:48:29.000 and that's why you see you know, different outcomes and 0:48:29.040 --> 0:48:32.919 different you know, like tax brackets and whatnot like that. 0:48:35.320 --> 0:48:37.239 If you had to give a tip on how to 0:48:37.280 --> 0:48:39.960 make money, what would be the philosophy? 0:48:41.680 --> 0:48:46.560 Watch everything I do and strategically do the opposite at 0:48:46.560 --> 0:48:48.520 the exact moment of anything. 0:48:48.120 --> 0:48:48.600 That I do. 0:48:53.840 --> 0:48:56.480 They're looking out for tuning into the No Sellers podcast. 0:48:56.760 --> 0:48:59.560 Please do us a favorite, subscribe, rate, comment, and share. 0:49:00.040 --> 0:49:02.400 This episode was recorded right here on the West coast 0:49:02.400 --> 0:49:05.400 of the USA. It produced about the Black Effect Podcast 0:49:05.480 --> 0:49:07.080 Network and iHeart Radio. 0:49:07.600 --> 0:49:09.680 Yeah.