WEBVTT - It's crazy to think... 0:00:00.200 --> 0:00:03.720 What's up, guys. Welcome to The Granger Smith Podcast, Episode 0:00:03.800 --> 0:00:07.720 thirty two. Thanks for listening, thanks for watching. I'm grateful 0:00:07.760 --> 0:00:09.840 for you, guys. I'm grateful to have this platform to 0:00:09.920 --> 0:00:14.280 be able to speak every single Monday morning and speak 0:00:14.280 --> 0:00:16.480 what's on my mind, tell you what we're doing, tell 0:00:16.520 --> 0:00:21.360 you plans, tell you about Yeee Apparel, interview guests, answer 0:00:21.360 --> 0:00:25.920 your questions. Today special episode, I'm bringing on my brother, 0:00:26.360 --> 0:00:30.360 Parker Smith. He's the caboos of the family, the youngest brother, 0:00:30.560 --> 0:00:34.680 and he pretty much runs yee Apparel. At least he's 0:00:34.680 --> 0:00:38.000 in charge of all the new designs, and a lot 0:00:38.080 --> 0:00:40.639 of people have said, let's talk to Parker, so I'm 0:00:40.680 --> 0:00:44.559 bringing him on now and you could hear firsthand. So 0:00:44.600 --> 0:00:46.159 if you want to hear more from Parker, or if 0:00:46.200 --> 0:00:52.120 you have specific questions for Parker, comment below. And I 0:00:52.159 --> 0:00:55.480 think you guys are going to find that it's interesting 0:00:55.520 --> 0:00:57.639 to talk to both of my brothers, who all three 0:00:57.640 --> 0:01:01.440 of us work together and we do so many different 0:01:01.480 --> 0:01:04.759 things for the same company, and we use our different 0:01:04.800 --> 0:01:09.440 strengths and playoff of our weaknesses with each other, and 0:01:09.480 --> 0:01:12.640 that's you know, sometimes it hurts us, sometimes it really helps. 0:01:12.640 --> 0:01:14.119 Most of the time, it helps, i'd like to think, 0:01:14.160 --> 0:01:18.560 but ultimately that's what makes this family run business that 0:01:18.600 --> 0:01:22.000 we're so proud of. First things first, I got to 0:01:22.000 --> 0:01:24.240 tell you that by the time you see this on 0:01:24.240 --> 0:01:27.200 Monday morning, we have restocked a bunch of the merchandise 0:01:27.240 --> 0:01:30.280 from Ye Apparel from our launch that we just did 0:01:30.319 --> 0:01:33.240 that was that sold out way faster on YE Day, 0:01:33.800 --> 0:01:36.200 So we have those backingstocks. If you check grangersmith dot 0:01:36.240 --> 0:01:39.080 com or ye apparel dot com or EEE dot com, 0:01:39.080 --> 0:01:41.000 any of those, you'll be able to see that new 0:01:41.000 --> 0:01:44.920 merch Also, we have Memorial Day cell and that is 0:01:44.959 --> 0:01:47.480 May twenty second. That's going to be a massive cell 0:01:47.520 --> 0:01:50.360 we do throughout the store, and that is basically clearing 0:01:50.400 --> 0:01:54.520 out everything we have to make way for our big 0:01:54.680 --> 0:01:57.840 summer launch. We're planning on this being the biggest launch 0:01:57.840 --> 0:02:01.160 we've ever done in Ye Apparel. So if you think 0:02:01.200 --> 0:02:04.200 things went fast at E E Day, I would expect 0:02:04.680 --> 0:02:07.800 the same on our summer launch. And we're really excited 0:02:07.800 --> 0:02:11.919 about this. And that is June twelfth. So market calendars, 0:02:11.960 --> 0:02:13.320 as you know, we kind of have a new system 0:02:13.320 --> 0:02:15.600 where we don't just keep things on the shelf on 0:02:15.639 --> 0:02:18.120 the store all the time, we're going to push it 0:02:18.160 --> 0:02:20.800 all out on June the twelfth, and so we're excited. 0:02:20.840 --> 0:02:24.880 So my your calendars, and I'm excited about this interview. 0:02:24.960 --> 0:02:27.160 I'm excited. You know, I've talked to him a million times, 0:02:27.160 --> 0:02:29.839 but I'm excited for you to meet him and hear 0:02:29.840 --> 0:02:33.840 what he has to say. And Welcome to the Grangersmiths podcast. 0:02:50.120 --> 0:02:55.160 Parker Smith, my brother, thirteen years younger. First time on 0:02:55.400 --> 0:02:59.720 any podcast. Second time I was on yours, like the 0:02:59.720 --> 0:03:02.240 second our third episode, Tyler, Oh yeah, yeah, that's right 0:03:02.240 --> 0:03:05.280 in the bus. Yeah, in wildfire. So most of these 0:03:05.320 --> 0:03:07.960 podcasts are done in my bus, but it's getting to 0:03:08.000 --> 0:03:11.200 be with this shutdown that most of them are either 0:03:11.240 --> 0:03:15.160 at the farm or at home. A lot of people 0:03:15.160 --> 0:03:18.720 have been wanting to hear from you, to see what 0:03:18.760 --> 0:03:20.320 you have to say, because you're kind of the mystery 0:03:20.320 --> 0:03:25.160 man behind the scenes here at eu Peril, and you're 0:03:25.200 --> 0:03:29.840 thirteen years younger than me, so you're kind of you 0:03:30.080 --> 0:03:32.400 your two people. In my mind, you're the little boy. 0:03:32.560 --> 0:03:36.280 When I was growing up and I was in high school, 0:03:36.440 --> 0:03:39.360 I remember when my parents told me at Fudruckers, they 0:03:39.360 --> 0:03:41.640 brought me and Tyler in and they said, we have 0:03:41.680 --> 0:03:43.440 to tell you guys something, and we're you know, eating 0:03:43.480 --> 0:03:46.560 our litt kiddie hamburgers. I was thirteen and Tyler was 0:03:48.040 --> 0:03:50.520 I guess I was twelve and Tyler was about nine, 0:03:51.240 --> 0:03:54.320 and they told us that we're having a little going 0:03:54.360 --> 0:03:56.760 to have a little brother or a little baby. We 0:03:56.760 --> 0:03:58.880 didn't know it was a brother, and I was Remember, 0:03:58.880 --> 0:04:03.080 I was so mad because I thought I thought, oh, man, 0:04:03.160 --> 0:04:06.240 there goes there goes being cool. You know, I was 0:04:06.240 --> 0:04:09.480 probably a huge surprise. Huh Yeah, Like y'all thought you 0:04:09.520 --> 0:04:12.280 and Tyler were set and you had to go. Yeah, 0:04:12.320 --> 0:04:14.800 for sure, there's no way I thought that Mom and 0:04:14.880 --> 0:04:17.279 dad now they were planning on it, but there's no 0:04:17.360 --> 0:04:19.640 way I thought that we would have a caboose in 0:04:19.680 --> 0:04:22.320 the family. So you're two people to me. But you're 0:04:22.320 --> 0:04:25.680 that little boy, which of course, you know, you were 0:04:25.720 --> 0:04:27.000 like the pride of my life when I was in 0:04:27.080 --> 0:04:31.560 high school because you helped me get girls. And it 0:04:31.600 --> 0:04:35.039 was actually I was way cooler with you around because 0:04:35.080 --> 0:04:37.200 you were so cool. You know, I played high school 0:04:37.200 --> 0:04:41.880 football and you're on the field wearing the matching uniform 0:04:42.040 --> 0:04:45.400 as a three year old. You know, I'm seventeen years 0:04:45.400 --> 0:04:48.560 old and you're like a three or four year old 0:04:48.880 --> 0:04:51.480 on the field with little cleats and the coaches let 0:04:51.520 --> 0:04:53.920 you be on the sideline with us. You loved football. 0:04:54.480 --> 0:04:57.840 Some of my earliest memories were trying to get mom 0:04:57.839 --> 0:05:01.200 and dad to buy me whatever because you wore like 0:05:01.279 --> 0:05:03.479 red jerseys and then black jerseys depending on the game. 0:05:03.520 --> 0:05:05.360 You had like alternate uniform, so I had to have 0:05:05.440 --> 0:05:08.440 every different type of uniform based on what y'are wearing 0:05:08.480 --> 0:05:10.960 on Friday night. Yeah, and some of my earliest memories 0:05:10.960 --> 0:05:13.320 were being out on the field pregame with the cheerleaders 0:05:13.360 --> 0:05:16.840 and getting those pregame butterflies with y'all. Like I I 0:05:16.960 --> 0:05:20.760 was born to be a little football player. That was 0:05:20.800 --> 0:05:23.520 just in our blood and our family. So you remember that. Yeah, 0:05:23.560 --> 0:05:26.040 remember the football field. Literally, some of my earliest memories 0:05:26.080 --> 0:05:29.719 in life were walking to y'all's football games with mom 0:05:29.720 --> 0:05:31.480 and dad with like hearing the drum line in the 0:05:31.520 --> 0:05:35.440 background and just the smells and the atmosphere. And that's 0:05:35.440 --> 0:05:38.440 why I just football in Texas is just such a 0:05:38.440 --> 0:05:42.000 big deal, and we're just the perfect example of a 0:05:42.040 --> 0:05:44.160 family who just took it so seriously and just looked 0:05:44.160 --> 0:05:48.000 by Yeah, Dad, Mom just completely decked out in the 0:05:48.040 --> 0:05:52.040 colors and the ribbons and everything. Yeah. And so then 0:05:52.320 --> 0:05:55.280 I went to Texas A and M when I was eighteen, 0:05:56.440 --> 0:05:59.719 so you were about five. And when I went to 0:05:59.720 --> 0:06:03.440 Texas A and M, I then went straight from there 0:06:03.480 --> 0:06:08.400 to Nashville to write songs, and then didn't move back home, 0:06:09.600 --> 0:06:12.240 or at least back to Texas until I was twenty four. 0:06:13.240 --> 0:06:15.560 So there was like a six year gap where when 0:06:15.640 --> 0:06:18.599 we saw each other, you know, Thanksgiving and Christmas, but 0:06:18.680 --> 0:06:20.520 I didn't live with you and see you every day 0:06:20.600 --> 0:06:23.520 like I do now and back and like I did then. 0:06:23.640 --> 0:06:27.960 So that's the new version of Parker was the new 0:06:28.000 --> 0:06:30.320 guy I had to meet that was a teenager. And 0:06:30.360 --> 0:06:32.240 then you were in high school and then you were 0:06:32.279 --> 0:06:36.000 playing football and I would go and watch the games, 0:06:36.000 --> 0:06:40.200 and you were just you were a man. You know, 0:06:40.240 --> 0:06:42.240 you went from the little boy. So it's funny because 0:06:42.240 --> 0:06:44.159 sometimes I look back and I kind of missed that 0:06:44.200 --> 0:06:47.279 little boy because it's like he disappeared from my life. 0:06:47.320 --> 0:06:50.560 I went off to college, and you disappeared and became 0:06:50.600 --> 0:06:53.880 a man. And then next I remember, I'd come home 0:06:53.880 --> 0:06:56.520 and you go, man, whatever happened to that cute little boy? 0:06:56.800 --> 0:06:59.600 I sure miss him, just a different person. I can't 0:06:59.600 --> 0:07:01.320 explain it. I know I've said that a lot, and 0:07:01.360 --> 0:07:03.159 I know I've told you I can't explain it. Man, 0:07:03.200 --> 0:07:08.120 But I loved that little boy so much. You know, 0:07:08.200 --> 0:07:11.840 we're inseparable. We did We went everywhere together whatever I liked, 0:07:11.920 --> 0:07:14.520 you liked, whatever song I liked you liked, and dance 0:07:14.600 --> 0:07:18.440 to whatever sports I liked you liked. And so I 0:07:18.520 --> 0:07:20.720 just loved that little boy so much. And it was 0:07:20.800 --> 0:07:24.320 a strange feeling when you became a man and you 0:07:24.400 --> 0:07:29.320 got a deep voice and you became serious. So it's 0:07:29.400 --> 0:07:33.840 just but to me, it's a huge blessing that then 0:07:34.160 --> 0:07:38.280 you started working here for us, So tell tell us 0:07:38.320 --> 0:07:42.920 that story. Yeah. I went to Texas A and M 0:07:43.720 --> 0:07:47.720 and graduated, and I was going to do the furthest 0:07:47.760 --> 0:07:52.600 thing from anything in music or EE or anything, because 0:07:52.600 --> 0:07:54.720 I had the little brother syndrome and I wanted to 0:07:54.760 --> 0:07:59.560 go do my own thing and be independent and being 0:07:59.600 --> 0:08:02.960 a little what you I just wanted to grow up 0:08:03.040 --> 0:08:06.120 so fast and just be like y'all and just be 0:08:06.200 --> 0:08:08.800 a man and be respected as a man. And there 0:08:08.840 --> 0:08:11.480 wasn't any sort of envy or resentfulness and end, it 0:08:11.520 --> 0:08:13.360 was just every little boy just wants to grow up 0:08:13.360 --> 0:08:15.800 and just do the man stuff and play football and 0:08:17.440 --> 0:08:21.760 be a man. But so I had a job lined 0:08:21.800 --> 0:08:25.840 up and I was going to do real estate, and 0:08:26.000 --> 0:08:30.280 then my heart, just my heart just really pulled me 0:08:30.880 --> 0:08:34.199 toward the job at the time, which was a lot 0:08:34.240 --> 0:08:36.320 different than what it was now. But I just I 0:08:36.480 --> 0:08:40.160 felt like, you know, I love to saying, you know, 0:08:40.440 --> 0:08:43.080 do what you feel like you would regret more. And 0:08:43.160 --> 0:08:45.240 so like I knew I wanted to go do this 0:08:45.240 --> 0:08:47.760 real estate thing and go do something else. But at 0:08:47.760 --> 0:08:48.960 the end of the day, I knew that if I 0:08:48.960 --> 0:08:52.160 didn't try working with my brothers, and because you and 0:08:52.160 --> 0:08:56.400 Tyler just had such a good relationship and I felt 0:08:56.440 --> 0:08:59.880 like y'all worked well together. And then I've always been 0:08:59.920 --> 0:09:05.120 a good mediator between you and Tyler because all of 0:09:05.120 --> 0:09:09.719 our personalities differ so much. But anyway, I saw I 0:09:09.960 --> 0:09:12.800 decided to come on board four years ago, and at 0:09:12.800 --> 0:09:15.199 the time we had ee Energy and so it was 0:09:15.240 --> 0:09:17.319 like Parker could come on because YE apparel wasn't even 0:09:17.360 --> 0:09:20.280 a thing. It was just we also scranger Samith and 0:09:20.320 --> 0:09:24.000 then we also sell merchandise and then EEE shirts like 0:09:24.040 --> 0:09:26.720 could do well, but there's not really any management to 0:09:26.760 --> 0:09:30.079 that and so my job was to get ee Energy 0:09:30.120 --> 0:09:32.400 in stores, and we tried, and that was that's a 0:09:32.440 --> 0:09:38.160 whole nother story, but not really my world or my expertise. 0:09:38.440 --> 0:09:42.160 Did a lot of cold calling. And then I just 0:09:42.200 --> 0:09:45.000 looked at what some other apparel companies were doing and 0:09:45.040 --> 0:09:46.520 I was like, Man, we sell these shirts and these 0:09:46.520 --> 0:09:50.120 hats really well. If we just improved the quality, make 0:09:50.200 --> 0:09:53.760 the website look a little bit better, maybe this could 0:09:53.760 --> 0:09:57.440 be something way bigger than what it is now. And 0:09:57.480 --> 0:09:59.720 then that is just that's the short story of something 0:09:59.760 --> 0:10:02.760 that's just evolved over four years. I'm just slowly getting 0:10:02.760 --> 0:10:08.240 one percent better with it every day into into what 0:10:08.440 --> 0:10:13.040 has now become the the literally like the pride of 0:10:14.280 --> 0:10:17.720 like my life is. I take so much pride in it, 0:10:17.800 --> 0:10:20.920 and it's it's so exciting and so motivating, and it's 0:10:21.760 --> 0:10:24.480 I wake up in the morning just so excited for work. 0:10:24.480 --> 0:10:26.880 I really think, I like, I just love. I love 0:10:26.920 --> 0:10:31.760 facilitating the brand and the persona and bringing value to 0:10:31.800 --> 0:10:35.200 people and then dealing with products and then overseeing. It's 0:10:35.240 --> 0:10:37.920 funny being on this podcast now because I've spent so 0:10:38.040 --> 0:10:41.319 long trying to get people to listen to it, running 0:10:41.400 --> 0:10:44.559 ads for it, and and uh, and overseeing it, which 0:10:44.720 --> 0:10:48.400 which is is so fun for me. Yeah. So the 0:10:48.520 --> 0:10:53.520 EE Apparel started in my garage with Amber and I 0:10:53.600 --> 0:10:57.480 in round Rock. Technically, I mean, if you that's when 0:10:57.520 --> 0:10:59.240 the kind of the birth of you a peril. Before that, 0:10:59.280 --> 0:11:02.520 it was just granger with merchandise that I sold at shows. 0:11:02.559 --> 0:11:06.360 And then we moved into a storage unit in round 0:11:06.440 --> 0:11:09.960 Rock that was like a ten x ten storage unit. 0:11:10.880 --> 0:11:15.480 And then we moved into a little warehouse that we 0:11:15.600 --> 0:11:18.920 leased in round Rock, Texas. And that's where you started. 0:11:19.320 --> 0:11:22.520 In that warehouse that we leased, that was nasty. It 0:11:22.559 --> 0:11:28.440 smelled like rat poop and it was like the worst, 0:11:28.480 --> 0:11:30.680 like there must have been mold in that building in dust. 0:11:31.800 --> 0:11:33.640 But we loved it. When we first moved in, we 0:11:33.679 --> 0:11:35.400 thought it was like the greatest thing ever because we 0:11:35.440 --> 0:11:38.240 went from a storage unit to that. But so that 0:11:38.400 --> 0:11:42.560 was your first experience with this, the whole office. Yeah, 0:11:42.600 --> 0:11:46.920 I remember. I remember being in that office and man, 0:11:46.960 --> 0:11:49.000 I had some dark times in there. I'm not gonna 0:11:49.000 --> 0:11:52.679 lie like people think it's all just like just they 0:11:52.679 --> 0:11:54.760 see our videos and I was just messing around having 0:11:54.800 --> 0:11:57.680 a great time. But man, back in about twenty sixteen, 0:11:57.880 --> 0:12:00.640 like it was just me and most of the time, 0:12:00.679 --> 0:12:03.400 it was just me and then and then one other 0:12:03.480 --> 0:12:06.640 person was was shipping for us, and it was just 0:12:06.679 --> 0:12:09.440 a dark warehouse and no one was buying Yee Energy 0:12:09.559 --> 0:12:11.600 and I was just cold calling and just getting no's 0:12:11.720 --> 0:12:14.640 every day, and I was like, man, what what am 0:12:14.679 --> 0:12:16.360 I going to do about this? What are we going 0:12:16.440 --> 0:12:19.800 to do? And then we just we got some momentum. 0:12:19.880 --> 0:12:21.480 And then now I come to the parking lot and 0:12:21.520 --> 0:12:24.520 sometimes there's twenty cars and I just I pinched myself. 0:12:24.559 --> 0:12:27.719 And it's just as you know, and you, as you've 0:12:27.720 --> 0:12:30.720 talked about on this podcast so many times, it's coming 0:12:30.800 --> 0:12:34.760 from you. Just you have to go through those and 0:12:34.800 --> 0:12:37.640 it's all perspective. I'm not complaining about like dark days 0:12:37.679 --> 0:12:41.240 or everything. Like first yeah and you and you you 0:12:41.360 --> 0:12:43.480 learn to love the process, but those days make you 0:12:43.520 --> 0:12:46.160 appreciate today so much more. We called it the DIP 0:12:46.360 --> 0:12:53.080 and the acronym was Donnie's Inspirational Palace because really it 0:12:53.120 --> 0:12:57.560 was a it was a touring warehouse that we could 0:12:57.559 --> 0:12:59.880 park the van, which we went in there first with 0:12:59.880 --> 0:13:04.280 the van and like put our gear there and then 0:13:04.360 --> 0:13:06.800 on the side, hey, we'll sell you the apparel. And 0:13:06.840 --> 0:13:09.920 then it's somewhere along the line, it flipped our where 0:13:09.920 --> 0:13:13.680 we are now flipped from a touring headquarters to an 0:13:13.720 --> 0:13:16.560 apparel company that has a little touring headquarters on the side. 0:13:17.080 --> 0:13:18.880 And I remember at that that place it was an 0:13:18.920 --> 0:13:24.600 industrial park and next door to us was a concrete company, 0:13:25.440 --> 0:13:27.800 and then on the other other side was a tractor 0:13:28.160 --> 0:13:31.880 implement company, and so there was just big trucks and 0:13:32.000 --> 0:13:36.280 dump trucks and gravel trucks and concrete trucks just flying 0:13:36.320 --> 0:13:40.320 through this industrial park. There was really no privacy. We 0:13:40.400 --> 0:13:43.120 had some fans coming up at the time, but the 0:13:43.120 --> 0:13:46.079 biggest deal was, besides the size of it, we had 0:13:46.080 --> 0:13:50.719 problems with our landlord. He was just I don't think 0:13:50.720 --> 0:13:54.040 he listened to this podcast, but uh he was. He 0:13:54.160 --> 0:13:59.679 was hard to deal with in certain ways. And if 0:13:59.679 --> 0:14:03.600 we want something changed or something was broken, he always 0:14:03.640 --> 0:14:06.320 wanted to Nicklin Dimus. And it got to the point 0:14:06.440 --> 0:14:09.040 where we were like, we got to find a new place, 0:14:10.240 --> 0:14:13.840 and we were gee, apaarable started to get some traction, 0:14:13.960 --> 0:14:16.960 so we thought we could get buy our own place 0:14:16.960 --> 0:14:19.880 instead of lease and pay a mortgage, go get a loan. 0:14:20.120 --> 0:14:22.800 And I remember going through real estate and the plan 0:14:23.000 --> 0:14:25.960 was really to buy some land and build some warehouses. 0:14:26.640 --> 0:14:31.160 And never was the plan let's find like ninety acres, 0:14:31.800 --> 0:14:34.600 you know, outside of town. It was more like, let's 0:14:34.640 --> 0:14:37.640 get something on the interstate convenient. And I was looking 0:14:37.680 --> 0:14:40.040 through real estate because I was thinking differently. I was thinking, 0:14:40.760 --> 0:14:44.360 let's get out of town and out in the country, 0:14:45.160 --> 0:14:47.120 and that would just be such a peaceful place. We 0:14:47.160 --> 0:14:50.520 could shoot guns and we could, you know, go four whilling. 0:14:50.880 --> 0:14:54.400 And so I found this place, and to me, it 0:14:54.480 --> 0:14:57.920 was perfect because it was an old drilling company selling it. 0:14:58.080 --> 0:15:01.120 So it had this like office building and it was 0:15:01.200 --> 0:15:04.920 really bland and super ugly. Hm and we brought our 0:15:05.000 --> 0:15:08.160 uncle Johnny in here to completely redo all the offices 0:15:08.200 --> 0:15:10.400 and paint the walls, and we ripped up all this 0:15:10.520 --> 0:15:13.720 nasty carpet and just just painted the I remember when 0:15:13.760 --> 0:15:18.760 we moved in and Tyler and I were walking through it, 0:15:18.840 --> 0:15:22.080 and at the time we still only had one employee, 0:15:22.720 --> 0:15:25.080 and we just we moved into this place just expecting 0:15:25.120 --> 0:15:28.280 the growth. And I remember moving in here and Tyler 0:15:28.360 --> 0:15:30.800 was walking through, He's gone, that's that's where the videographer 0:15:30.800 --> 0:15:33.160 will be, That's where the marketing guy will be. This 0:15:33.200 --> 0:15:35.560 is where the finance guy will be. Over here will 0:15:35.560 --> 0:15:37.280 be like the front station with all the shippers that 0:15:37.320 --> 0:15:39.800 we're gonna have. And in my mind, I'm like, you 0:15:39.800 --> 0:15:42.400 think we're gonna fill this whole place up and now 0:15:42.720 --> 0:15:45.000 I'm gonna be old here we are. I thought that too, 0:15:45.320 --> 0:15:47.200 and we need to get Tyler on the podcast one 0:15:47.240 --> 0:15:48.800 of these days. But I thought the same and he 0:15:48.880 --> 0:15:52.520 still does that to this day. He's like, this is 0:15:52.560 --> 0:15:56.160 the field where we're gonna build our new management headquarters. 0:15:56.280 --> 0:16:00.960 Then this will be exclusively shipping, and I'm always like, okay, 0:16:01.080 --> 0:16:03.920 you need someone like that in your business. And then 0:16:04.240 --> 0:16:06.120 and then I feel like I'm a little bit more 0:16:06.400 --> 0:16:09.320 I don't want to say realistic, but I just am 0:16:09.360 --> 0:16:11.360 a little more conservative and I like to just run 0:16:11.400 --> 0:16:14.480 things efficiently and according to a certain plan. And then 0:16:14.680 --> 0:16:16.440 Tyler is the one that just throws a wrench into 0:16:16.440 --> 0:16:20.000 everything and like blows everything out of the water, and 0:16:20.360 --> 0:16:23.480 everyone goes, oh, maybe we you think he's crazy. At first, 0:16:23.480 --> 0:16:26.240 anyone's like, maybe this guy is actually maybe this is 0:16:26.280 --> 0:16:29.520 actually gonna happen. Yeah, And then I'm the guy that's like, hey, 0:16:29.520 --> 0:16:31.280 look there's an old empty mud hole over there. We 0:16:31.280 --> 0:16:34.800 should turn it into a nice pond and put bas Yes, yes, 0:16:35.120 --> 0:16:38.840 and what yeah, and then we joke because Grangers we're 0:16:38.880 --> 0:16:41.120 over here doing this, and then Granger's over there filming 0:16:41.200 --> 0:16:43.880 himself with a worm farm, and then with chickens, and 0:16:43.920 --> 0:16:47.880 then just thinking of building a dam of rocks, just 0:16:47.920 --> 0:16:52.600 like I've always been a little bit like that. But 0:16:52.960 --> 0:16:55.760 so now I'm building my office two doors down from you. 0:16:56.360 --> 0:16:58.800 That is the next podcast episode will be in there 0:16:59.400 --> 0:17:01.320 to see it. This is Parker's office. We're sitting in 0:17:01.720 --> 0:17:07.119 this Parker's task So because of not touring and because 0:17:07.119 --> 0:17:09.600 we're moving, I'm going to lose my office at home 0:17:09.680 --> 0:17:13.320 and we're moving into a piece of land with just 0:17:13.520 --> 0:17:16.080 a barn on it, so I'm going to lose the office. 0:17:16.240 --> 0:17:18.400 So I'm going to start doing these podcasts from here 0:17:18.440 --> 0:17:21.440 at the EE Farm, which I would do in the 0:17:21.480 --> 0:17:23.760 back of Wildfire if we're touring. So I'll be two 0:17:23.760 --> 0:17:26.879 doors down from you if you don't mind, If you 0:17:26.880 --> 0:17:29.280 don't mind, a little podcast in singing. Yeah, this will 0:17:29.320 --> 0:17:31.640 be the It was the traveling podcast for a while 0:17:31.680 --> 0:17:34.960 and now you're stationary for a while. So tell us 0:17:34.960 --> 0:17:40.679 about how we've kind of transitioned from Walmart mentality of 0:17:41.280 --> 0:17:43.240 let's keep everything on the shelf as long as we 0:17:43.280 --> 0:17:48.679 can to. Let's not hold inventory. It's, first of all, 0:17:48.680 --> 0:17:51.359 it's too expensive for a small business to hold onto 0:17:51.400 --> 0:17:55.440 a lot of inventory and just randomly have every shirt 0:17:55.480 --> 0:17:59.800 you could want in any size. To the mentality now 0:17:59.800 --> 0:18:03.280 that we're doing these launches, which is your idea right 0:18:03.880 --> 0:18:08.840 to break our year up into five or six things. Yeah, 0:18:08.880 --> 0:18:10.600 So for a long time, we just kind of had 0:18:10.640 --> 0:18:12.600 everything on the shelf and we were just pushing it, 0:18:12.640 --> 0:18:15.239 and it was like buy ee apparel. And then you know, 0:18:15.320 --> 0:18:17.320 the more you know, we always have the same model 0:18:17.359 --> 0:18:19.399 and modify, and so we just look at what a 0:18:19.400 --> 0:18:22.480 lot of the top people are doing. And as we 0:18:22.760 --> 0:18:25.520 began to actually turn into a legitimate apparel company, we 0:18:25.520 --> 0:18:28.280 were like, look, what do big brands do. They have 0:18:28.359 --> 0:18:31.800 seasonal launches, They don't just release stuff at random times, 0:18:31.840 --> 0:18:35.320 and so we're like, So that evolved into okay, let's 0:18:35.320 --> 0:18:37.359 do a fall collection and then a spring collection, and 0:18:37.359 --> 0:18:40.400 then a summer collection and then you brand it and 0:18:40.400 --> 0:18:43.720 and you're good to go. And then we did that, 0:18:43.760 --> 0:18:45.680 but then we were still holding on to this stuff 0:18:45.680 --> 0:18:49.600 for too long, and we just weren't hyping it up enough, 0:18:50.359 --> 0:18:54.360 in my opinion, and so that evolved too man, let's 0:18:54.480 --> 0:18:57.440 just keep Let's just keep a few of the best 0:18:57.440 --> 0:19:00.879 selling items in the story year round, and then let's 0:19:01.080 --> 0:19:04.199 really hype up these launches. And I mean, let's do 0:19:04.280 --> 0:19:07.119 it to the second, which is what we did. I 0:19:07.200 --> 0:19:10.080 think we've done that for two launches now, and we'll 0:19:10.200 --> 0:19:13.119 shut the store down, have a countdown timer to the second. 0:19:13.560 --> 0:19:17.200 Tell folks, look, we didn't order that much stuff because 0:19:17.200 --> 0:19:21.560 we can't afford to. We just have we literally stock 0:19:21.600 --> 0:19:23.520 the shelves with whatever we can afford, and then we're 0:19:23.520 --> 0:19:25.320 out of money. So like it, trust me, if we 0:19:25.320 --> 0:19:29.520 could have if we were Walmart. Yeah, yeah, And so 0:19:30.080 --> 0:19:32.320 it doesn't take a lot. If you guys, if you 0:19:32.760 --> 0:19:36.200 know nothing about selling T shirts, which is not complicated business, 0:19:36.600 --> 0:19:40.439 but just do some math. A shirt costs US X 0:19:40.480 --> 0:19:43.800 amount of dollars. A graphic designer that made the design 0:19:44.040 --> 0:19:48.920 and print cost x amount of dollars. Printing it yourself 0:19:49.280 --> 0:19:52.440 cost x amount of dollars. So you want to do that. 0:19:53.480 --> 0:19:55.920 Say you get five hundred of them, so you get 0:19:56.320 --> 0:20:00.920 one hundred larges, one hundred mediums, one hundred xls had 0:20:00.920 --> 0:20:04.159 those that's a lot of money and you have to 0:20:04.160 --> 0:20:07.520 be dang sure you're gonna sell it. Otherwise you're sitting 0:20:07.520 --> 0:20:10.359 on a lot of debt and our accountant's breathing down 0:20:10.400 --> 0:20:13.800 her neck. And so this has been that this has 0:20:13.800 --> 0:20:16.200 been way easier to deal with because we don't generally, 0:20:16.560 --> 0:20:19.840 our business model doesn't generally believe in sitting on a 0:20:19.840 --> 0:20:23.520 whole lot of debt, especially during this crazy economy. So 0:20:24.160 --> 0:20:26.520 it makes us sleep a little bit better. No One, 0:20:26.520 --> 0:20:29.000 we're gonna wipe out the warehouse in there, and then 0:20:29.040 --> 0:20:33.160 we're gonna be okay again. Yeah. This this summer launch 0:20:33.160 --> 0:20:35.640 we're doing on June twelfth. So we did EE Day 0:20:35.680 --> 0:20:38.440 on April seventeenth, and we sold out in less than 0:20:38.440 --> 0:20:41.600 fifteen minutes of everything, and so there was a lot 0:20:41.640 --> 0:20:47.280 of people who were upset, unfortunately. But I will say 0:20:47.280 --> 0:20:51.880 this summer launch, we ordered about five times as much stuff, 0:20:54.280 --> 0:20:57.240 So we should we should be able to last longer. 0:20:57.520 --> 0:20:59.399 I remember the first time I sold out a show. 0:21:01.720 --> 0:21:05.080 There was the line out the door and there was 0:21:05.119 --> 0:21:08.239 people that couldn't get in because it sold out, and 0:21:08.359 --> 0:21:11.440 I was freaking out. I saw social media and I 0:21:11.520 --> 0:21:14.720 saw people tweeting so disappointed. I've been wanting to go 0:21:14.720 --> 0:21:17.159 to this concert for a month. Came here today and 0:21:17.160 --> 0:21:20.760 it sold out. I'm so upset, and then that made 0:21:20.800 --> 0:21:23.200 me upset. I was like, oh no, oh no, those 0:21:23.240 --> 0:21:26.040 poor people. You know, they drove or I drove two 0:21:26.080 --> 0:21:28.040 hours and they got here and it sold out. Like 0:21:28.240 --> 0:21:32.520 I was distraught about that. I was so distressed and 0:21:34.000 --> 0:21:36.040 people had to calm me down and they're like, man, 0:21:36.160 --> 0:21:39.399 hold up, hold up, you just sold this place out 0:21:39.680 --> 0:21:42.600 and now they're tweeting they couldn't get in. That's great 0:21:42.640 --> 0:21:46.520 marketing for your next show, so that it kind of 0:21:46.520 --> 0:21:50.480 shows people that, hey, this show is popular. If you 0:21:50.480 --> 0:21:52.000 want to see it, you might as well get a 0:21:52.040 --> 0:21:54.879 pre sale ticket, which is back then was not a 0:21:54.920 --> 0:21:57.800 concept at all for me. So that's kind of similar 0:21:57.800 --> 0:22:00.440 to this when we've done We've on a few of 0:22:00.440 --> 0:22:03.040 these launches now and it sells out faster than we 0:22:03.080 --> 0:22:06.439 think and people are really upset, and that makes me upset. 0:22:06.520 --> 0:22:09.359 I'm like, dang it, this amber works so hard on 0:22:09.400 --> 0:22:13.000 these designs or whatever. I was so excited for people 0:22:13.040 --> 0:22:15.800