Speaker 1: What's up, guys. Welcome to The Granger Smith Podcast, Episode
Speaker 1: thirty two. Thanks for listening, thanks for watching. I'm grateful
Speaker 1: for you, guys. I'm grateful to have this platform to
Speaker 1: be able to speak every single Monday morning and speak
Speaker 1: what's on my mind, tell you what we're doing, tell
Speaker 1: you plans, tell you about Yeee Apparel, interview guests, answer
Speaker 1: your questions. Today special episode, I'm bringing on my brother,
Speaker 1: Parker Smith. He's the caboos of the family, the youngest brother,
Speaker 1: and he pretty much runs yee Apparel. At least he's
Speaker 1: in charge of all the new designs, and a lot
Speaker 1: of people have said, let's talk to Parker, so I'm
Speaker 1: bringing him on now and you could hear firsthand. So
Speaker 1: if you want to hear more from Parker, or if
Speaker 1: you have specific questions for Parker, comment below. And I
Speaker 1: think you guys are going to find that it's interesting
Speaker 1: to talk to both of my brothers, who all three
Speaker 1: of us work together and we do so many different
Speaker 1: things for the same company, and we use our different
Speaker 1: strengths and playoff of our weaknesses with each other, and
Speaker 1: that's you know, sometimes it hurts us, sometimes it really helps.
Speaker 1: Most of the time, it helps, i'd like to think,
Speaker 1: but ultimately that's what makes this family run business that
Speaker 1: we're so proud of. First things first, I got to
Speaker 1: tell you that by the time you see this on
Speaker 1: Monday morning, we have restocked a bunch of the merchandise
Speaker 1: from Ye Apparel from our launch that we just did
Speaker 1: that was that sold out way faster on YE Day,
Speaker 1: So we have those backingstocks. If you check grangersmith dot
Speaker 1: com or ye apparel dot com or EEE dot com,
Speaker 1: any of those, you'll be able to see that new
Speaker 1: merch Also, we have Memorial Day cell and that is
Speaker 1: May twenty second. That's going to be a massive cell
Speaker 1: we do throughout the store, and that is basically clearing
Speaker 1: out everything we have to make way for our big
Speaker 1: summer launch. We're planning on this being the biggest launch
Speaker 1: we've ever done in Ye Apparel. So if you think
Speaker 1: things went fast at E E Day, I would expect
Speaker 1: the same on our summer launch. And we're really excited
Speaker 1: about this. And that is June twelfth. So market calendars,
Speaker 1: as you know, we kind of have a new system
Speaker 1: where we don't just keep things on the shelf on
Speaker 1: the store all the time, we're going to push it
Speaker 1: all out on June the twelfth, and so we're excited.
Speaker 1: So my your calendars, and I'm excited about this interview.
Speaker 1: I'm excited. You know, I've talked to him a million times,
Speaker 1: but I'm excited for you to meet him and hear
Speaker 1: what he has to say. And Welcome to the Grangersmiths podcast.
Speaker 1: Parker Smith, my brother, thirteen years younger. First time on
Speaker 1: any podcast. Second time I was on yours, like the
Speaker 1: second our third episode, Tyler, Oh yeah, yeah, that's right
Speaker 1: in the bus. Yeah, in wildfire. So most of these
Speaker 1: podcasts are done in my bus, but it's getting to
Speaker 1: be with this shutdown that most of them are either
Speaker 1: at the farm or at home. A lot of people
Speaker 1: have been wanting to hear from you, to see what
Speaker 1: you have to say, because you're kind of the mystery
Speaker 1: man behind the scenes here at eu Peril, and you're
Speaker 1: thirteen years younger than me, so you're kind of you
Speaker 1: your two people. In my mind, you're the little boy.
Speaker 1: When I was growing up and I was in high school,
Speaker 1: I remember when my parents told me at Fudruckers, they
Speaker 1: brought me and Tyler in and they said, we have
Speaker 1: to tell you guys something, and we're you know, eating
Speaker 1: our litt kiddie hamburgers. I was thirteen and Tyler was
Speaker 1: I guess I was twelve and Tyler was about nine,
Speaker 1: and they told us that we're having a little going
Speaker 1: to have a little brother or a little baby. We
Speaker 1: didn't know it was a brother, and I was Remember,
Speaker 1: I was so mad because I thought I thought, oh, man,
Speaker 1: there goes there goes being cool. You know, I was
Speaker 1: probably a huge surprise. Huh Yeah, Like y'all thought you
Speaker 1: and Tyler were set and you had to go. Yeah,
Speaker 1: for sure, there's no way I thought that Mom and
Speaker 1: dad now they were planning on it, but there's no
Speaker 1: way I thought that we would have a caboose in
Speaker 1: the family. So you're two people to me. But you're
Speaker 1: that little boy, which of course, you know, you were
Speaker 1: like the pride of my life when I was in
Speaker 1: high school because you helped me get girls. And it
Speaker 1: was actually I was way cooler with you around because
Speaker 1: you were so cool. You know, I played high school
Speaker 1: football and you're on the field wearing the matching uniform
Speaker 1: as a three year old. You know, I'm seventeen years
Speaker 1: old and you're like a three or four year old
Speaker 1: on the field with little cleats and the coaches let
Speaker 1: you be on the sideline with us. You loved football.
Speaker 1: Some of my earliest memories were trying to get mom
Speaker 1: and dad to buy me whatever because you wore like
Speaker 1: red jerseys and then black jerseys depending on the game.
Speaker 1: You had like alternate uniform, so I had to have
Speaker 1: every different type of uniform based on what y'are wearing
Speaker 1: on Friday night. Yeah, and some of my earliest memories
Speaker 1: were being out on the field pregame with the cheerleaders
Speaker 1: and getting those pregame butterflies with y'all. Like I I
Speaker 1: was born to be a little football player. That was
Speaker 1: just in our blood and our family. So you remember that. Yeah,
Speaker 1: remember the football field. Literally, some of my earliest memories
Speaker 1: in life were walking to y'all's football games with mom
Speaker 1: and dad with like hearing the drum line in the
Speaker 1: background and just the smells and the atmosphere. And that's
Speaker 1: why I just football in Texas is just such a
Speaker 1: big deal, and we're just the perfect example of a
Speaker 1: family who just took it so seriously and just looked
Speaker 1: by Yeah, Dad, Mom just completely decked out in the
Speaker 1: colors and the ribbons and everything. Yeah. And so then
Speaker 1: I went to Texas A and M when I was eighteen,
Speaker 1: so you were about five. And when I went to
Speaker 1: Texas A and M, I then went straight from there
Speaker 1: to Nashville to write songs, and then didn't move back home,
Speaker 1: or at least back to Texas until I was twenty four.
Speaker 1: So there was like a six year gap where when
Speaker 1: we saw each other, you know, Thanksgiving and Christmas, but
Speaker 1: I didn't live with you and see you every day
Speaker 1: like I do now and back and like I did then.
Speaker 1: So that's the new version of Parker was the new
Speaker 1: guy I had to meet that was a teenager. And
Speaker 1: then you were in high school and then you were
Speaker 1: playing football and I would go and watch the games,
Speaker 1: and you were just you were a man. You know,
Speaker 1: you went from the little boy. So it's funny because
Speaker 1: sometimes I look back and I kind of missed that
Speaker 1: little boy because it's like he disappeared from my life.
Speaker 1: I went off to college, and you disappeared and became
Speaker 1: a man. And then next I remember, I'd come home
Speaker 1: and you go, man, whatever happened to that cute little boy?
Speaker 1: I sure miss him, just a different person. I can't
Speaker 1: explain it. I know I've said that a lot, and
Speaker 1: I know I've told you I can't explain it. Man,
Speaker 1: But I loved that little boy so much. You know,
Speaker 1: we're inseparable. We did We went everywhere together whatever I liked,
Speaker 1: you liked, whatever song I liked you liked, and dance
Speaker 1: to whatever sports I liked you liked. And so I
Speaker 1: just loved that little boy so much. And it was
Speaker 1: a strange feeling when you became a man and you
Speaker 1: got a deep voice and you became serious. So it's
Speaker 1: just but to me, it's a huge blessing that then
Speaker 1: you started working here for us, So tell tell us
Speaker 1: that story. Yeah. I went to Texas A and M
Speaker 1: and graduated, and I was going to do the furthest
Speaker 1: thing from anything in music or EE or anything, because
Speaker 1: I had the little brother syndrome and I wanted to
Speaker 1: go do my own thing and be independent and being
Speaker 1: a little what you I just wanted to grow up
Speaker 1: so fast and just be like y'all and just be
Speaker 1: a man and be respected as a man. And there
Speaker 1: wasn't any sort of envy or resentfulness and end, it
Speaker 1: was just every little boy just wants to grow up
Speaker 1: and just do the man stuff and play football and
Speaker 1: be a man. But so I had a job lined
Speaker 1: up and I was going to do real estate, and
Speaker 1: then my heart, just my heart just really pulled me
Speaker 1: toward the job at the time, which was a lot
Speaker 1: different than what it was now. But I just I
Speaker 1: felt like, you know, I love to saying, you know,
Speaker 1: do what you feel like you would regret more. And
Speaker 1: so like I knew I wanted to go do this
Speaker 1: real estate thing and go do something else. But at
Speaker 1: the end of the day, I knew that if I
Speaker 1: didn't try working with my brothers, and because you and
Speaker 1: Tyler just had such a good relationship and I felt
Speaker 1: like y'all worked well together. And then I've always been
Speaker 1: a good mediator between you and Tyler because all of
Speaker 1: our personalities differ so much. But anyway, I saw I
Speaker 1: decided to come on board four years ago, and at
Speaker 1: the time we had ee Energy and so it was
Speaker 1: like Parker could come on because YE apparel wasn't even
Speaker 1: a thing. It was just we also scranger Samith and
Speaker 1: then we also sell merchandise and then EEE shirts like
Speaker 1: could do well, but there's not really any management to
Speaker 1: that and so my job was to get ee Energy
Speaker 1: in stores, and we tried, and that was that's a
Speaker 1: whole nother story, but not really my world or my expertise.
Speaker 1: Did a lot of cold calling. And then I just
Speaker 1: looked at what some other apparel companies were doing and
Speaker 1: I was like, Man, we sell these shirts and these
Speaker 1: hats really well. If we just improved the quality, make
Speaker 1: the website look a little bit better, maybe this could
Speaker 1: be something way bigger than what it is now. And
Speaker 1: then that is just that's the short story of something
Speaker 1: that's just evolved over four years. I'm just slowly getting
Speaker 1: one percent better with it every day into into what
Speaker 1: has now become the the literally like the pride of
Speaker 1: like my life is. I take so much pride in it,
Speaker 1: and it's it's so exciting and so motivating, and it's
Speaker 1: I wake up in the morning just so excited for work.
Speaker 1: I really think, I like, I just love. I love
Speaker 1: facilitating the brand and the persona and bringing value to
Speaker 1: people and then dealing with products and then overseeing. It's
Speaker 1: funny being on this podcast now because I've spent so
Speaker 1: long trying to get people to listen to it, running
Speaker 1: ads for it, and and uh, and overseeing it, which
Speaker 1: which is is so fun for me. Yeah. So the
Speaker 1: EE Apparel started in my garage with Amber and I
Speaker 1: in round Rock. Technically, I mean, if you that's when
Speaker 1: the kind of the birth of you a peril. Before that,
Speaker 1: it was just granger with merchandise that I sold at shows.
Speaker 1: And then we moved into a storage unit in round
Speaker 1: Rock that was like a ten x ten storage unit.
Speaker 1: And then we moved into a little warehouse that we
Speaker 1: leased in round Rock, Texas. And that's where you started.
Speaker 1: In that warehouse that we leased, that was nasty. It
Speaker 1: smelled like rat poop and it was like the worst,
Speaker 1: like there must have been mold in that building in dust.
Speaker 1: But we loved it. When we first moved in, we
Speaker 1: thought it was like the greatest thing ever because we
Speaker 1: went from a storage unit to that. But so that
Speaker 1: was your first experience with this, the whole office. Yeah,
Speaker 1: I remember. I remember being in that office and man,
Speaker 1: I had some dark times in there. I'm not gonna
Speaker 1: lie like people think it's all just like just they
Speaker 1: see our videos and I was just messing around having
Speaker 1: a great time. But man, back in about twenty sixteen,
Speaker 1: like it was just me and most of the time,
Speaker 1: it was just me and then and then one other
Speaker 1: person was was shipping for us, and it was just
Speaker 1: a dark warehouse and no one was buying Yee Energy
Speaker 1: and I was just cold calling and just getting no's
Speaker 1: every day, and I was like, man, what what am
Speaker 1: I going to do about this? What are we going
Speaker 1: to do? And then we just we got some momentum.
Speaker 1: And then now I come to the parking lot and
Speaker 1: sometimes there's twenty cars and I just I pinched myself.
Speaker 1: And it's just as you know, and you, as you've
Speaker 1: talked about on this podcast so many times, it's coming
Speaker 1: from you. Just you have to go through those and
Speaker 1: it's all perspective. I'm not complaining about like dark days
Speaker 1: or everything. Like first yeah and you and you you
Speaker 1: learn to love the process, but those days make you
Speaker 1: appreciate today so much more. We called it the DIP
Speaker 1: and the acronym was Donnie's Inspirational Palace because really it
Speaker 1: was a it was a touring warehouse that we could
Speaker 1: park the van, which we went in there first with
Speaker 1: the van and like put our gear there and then
Speaker 1: on the side, hey, we'll sell you the apparel. And
Speaker 1: then it's somewhere along the line, it flipped our where
Speaker 1: we are now flipped from a touring headquarters to an
Speaker 1: apparel company that has a little touring headquarters on the side.
Speaker 1: And I remember at that that place it was an
Speaker 1: industrial park and next door to us was a concrete company,
Speaker 1: and then on the other other side was a tractor
Speaker 1: implement company, and so there was just big trucks and
Speaker 1: dump trucks and gravel trucks and concrete trucks just flying
Speaker 1: through this industrial park. There was really no privacy. We
Speaker 1: had some fans coming up at the time, but the
Speaker 1: biggest deal was, besides the size of it, we had
Speaker 1: problems with our landlord. He was just I don't think
Speaker 1: he listened to this podcast, but uh he was. He
Speaker 1: was hard to deal with in certain ways. And if
Speaker 1: we want something changed or something was broken, he always
Speaker 1: wanted to Nicklin Dimus. And it got to the point
Speaker 1: where we were like, we got to find a new place,
Speaker 1: and we were gee, apaarable started to get some traction,
Speaker 1: so we thought we could get buy our own place
Speaker 1: instead of lease and pay a mortgage, go get a loan.
Speaker 1: And I remember going through real estate and the plan
Speaker 1: was really to buy some land and build some warehouses.
Speaker 1: And never was the plan let's find like ninety acres,
Speaker 1: you know, outside of town. It was more like, let's
Speaker 1: get something on the interstate convenient. And I was looking
Speaker 1: through real estate because I was thinking differently. I was thinking,
Speaker 1: let's get out of town and out in the country,
Speaker 1: and that would just be such a peaceful place. We
Speaker 1: could shoot guns and we could, you know, go four whilling.
Speaker 1: And so I found this place, and to me, it
Speaker 1: was perfect because it was an old drilling company selling it.
Speaker 1: So it had this like office building and it was
Speaker 1: really bland and super ugly. Hm and we brought our
Speaker 1: uncle Johnny in here to completely redo all the offices
Speaker 1: and paint the walls, and we ripped up all this
Speaker 1: nasty carpet and just just painted the I remember when
Speaker 1: we moved in and Tyler and I were walking through it,
Speaker 1: and at the time we still only had one employee,
Speaker 1: and we just we moved into this place just expecting
Speaker 1: the growth. And I remember moving in here and Tyler
Speaker 1: was walking through, He's gone, that's that's where the videographer
Speaker 1: will be, That's where the marketing guy will be. This
Speaker 1: is where the finance guy will be. Over here will
Speaker 1: be like the front station with all the shippers that
Speaker 1: we're gonna have. And in my mind, I'm like, you
Speaker 1: think we're gonna fill this whole place up and now
Speaker 1: I'm gonna be old here we are. I thought that too,
Speaker 1: and we need to get Tyler on the podcast one
Speaker 1: of these days. But I thought the same and he
Speaker 1: still does that to this day. He's like, this is
Speaker 1: the field where we're gonna build our new management headquarters.
Speaker 1: Then this will be exclusively shipping, and I'm always like, okay,
Speaker 1: you need someone like that in your business. And then
Speaker 1: and then I feel like I'm a little bit more
Speaker 1: I don't want to say realistic, but I just am
Speaker 1: a little more conservative and I like to just run
Speaker 1: things efficiently and according to a certain plan. And then
Speaker 1: Tyler is the one that just throws a wrench into
Speaker 1: everything and like blows everything out of the water, and
Speaker 1: everyone goes, oh, maybe we you think he's crazy. At first,
Speaker 1: anyone's like, maybe this guy is actually maybe this is
Speaker 1: actually gonna happen. Yeah, And then I'm the guy that's like, hey,
Speaker 1: look there's an old empty mud hole over there. We
Speaker 1: should turn it into a nice pond and put bas Yes, yes,
Speaker 1: and what yeah, and then we joke because Grangers we're
Speaker 1: over here doing this, and then Granger's over there filming
Speaker 1: himself with a worm farm, and then with chickens, and
Speaker 1: then just thinking of building a dam of rocks, just
Speaker 1: like I've always been a little bit like that. But
Speaker 1: so now I'm building my office two doors down from you.
Speaker 1: That is the next podcast episode will be in there
Speaker 1: to see it. This is Parker's office. We're sitting in
Speaker 1: this Parker's task So because of not touring and because
Speaker 1: we're moving, I'm going to lose my office at home
Speaker 1: and we're moving into a piece of land with just
Speaker 1: a barn on it, so I'm going to lose the office.
Speaker 1: So I'm going to start doing these podcasts from here
Speaker 1: at the EE Farm, which I would do in the
Speaker 1: back of Wildfire if we're touring. So I'll be two
Speaker 1: doors down from you if you don't mind, If you
Speaker 1: don't mind, a little podcast in singing. Yeah, this will
Speaker 1: be the It was the traveling podcast for a while
Speaker 1: and now you're stationary for a while. So tell us
Speaker 1: about how we've kind of transitioned from Walmart mentality of
Speaker 1: let's keep everything on the shelf as long as we
Speaker 1: can to. Let's not hold inventory. It's, first of all,
Speaker 1: it's too expensive for a small business to hold onto
Speaker 1: a lot of inventory and just randomly have every shirt
Speaker 1: you could want in any size. To the mentality now
Speaker 1: that we're doing these launches, which is your idea right
Speaker 1: to break our year up into five or six things. Yeah,
Speaker 1: So for a long time, we just kind of had
Speaker 1: everything on the shelf and we were just pushing it,
Speaker 1: and it was like buy ee apparel. And then you know,
Speaker 1: the more you know, we always have the same model
Speaker 1: and modify, and so we just look at what a
Speaker 1: lot of the top people are doing. And as we
Speaker 1: began to actually turn into a legitimate apparel company, we
Speaker 1: were like, look, what do big brands do. They have
Speaker 1: seasonal launches, They don't just release stuff at random times,
Speaker 1: and so we're like, So that evolved into okay, let's
Speaker 1: do a fall collection and then a spring collection, and
Speaker 1: then a summer collection and then you brand it and
Speaker 1: and you're good to go. And then we did that,
Speaker 1: but then we were still holding on to this stuff
Speaker 1: for too long, and we just weren't hyping it up enough,
Speaker 1: in my opinion, and so that evolved too man, let's
Speaker 1: just keep Let's just keep a few of the best
Speaker 1: selling items in the story year round, and then let's
Speaker 1: really hype up these launches. And I mean, let's do
Speaker 1: it to the second, which is what we did. I
Speaker 1: think we've done that for two launches now, and we'll
Speaker 1: shut the store down, have a countdown timer to the second.
Speaker 1: Tell folks, look, we didn't order that much stuff because
Speaker 1: we can't afford to. We just have we literally stock
Speaker 1: the shelves with whatever we can afford, and then we're
Speaker 1: out of money. So like it, trust me, if we
Speaker 1: could have if we were Walmart. Yeah, yeah, And so
Speaker 1: it doesn't take a lot. If you guys, if you
Speaker 1: know nothing about selling T shirts, which is not complicated business,
Speaker 1: but just do some math. A shirt costs US X
Speaker 1: amount of dollars. A graphic designer that made the design
Speaker 1: and print cost x amount of dollars. Printing it yourself
Speaker 1: cost x amount of dollars. So you want to do that.
Speaker 1: Say you get five hundred of them, so you get
Speaker 1: one hundred larges, one hundred mediums, one hundred xls had
Speaker 1: those that's a lot of money and you have to
Speaker 1: be dang sure you're gonna sell it. Otherwise you're sitting
Speaker 1: on a lot of debt and our accountant's breathing down
Speaker 1: her neck. And so this has been that this has
Speaker 1: been way easier to deal with because we don't generally,
Speaker 1: our business model doesn't generally believe in sitting on a
Speaker 1: whole lot of debt, especially during this crazy economy. So
Speaker 1: it makes us sleep a little bit better. No One,
Speaker 1: we're gonna wipe out the warehouse in there, and then
Speaker 1: we're gonna be okay again. Yeah. This this summer launch
Speaker 1: we're doing on June twelfth. So we did EE Day
Speaker 1: on April seventeenth, and we sold out in less than
Speaker 1: fifteen minutes of everything, and so there was a lot
Speaker 1: of people who were upset, unfortunately. But I will say
Speaker 1: this summer launch, we ordered about five times as much stuff,
Speaker 1: So we should we should be able to last longer.
Speaker 1: I remember the first time I sold out a show.
Speaker 1: There was the line out the door and there was
Speaker 1: people that couldn't get in because it sold out, and
Speaker 1: I was freaking out. I saw social media and I
Speaker 1: saw people tweeting so disappointed. I've been wanting to go
Speaker 1: to this concert for a month. Came here today and
Speaker 1: it sold out. I'm so upset, and then that made
Speaker 1: me upset. I was like, oh no, oh no, those
Speaker 1: poor people. You know, they drove or I drove two
Speaker 1: hours and they got here and it sold out. Like
Speaker 1: I was distraught about that. I was so distressed and
Speaker 1: people had to calm me down and they're like, man,
Speaker 1: hold up, hold up, you just sold this place out
Speaker 1: and now they're tweeting they couldn't get in. That's great
Speaker 1: marketing for your next show, so that it kind of
Speaker 1: shows people that, hey, this show is popular. If you
Speaker 1: want to see it, you might as well get a
Speaker 1: pre sale ticket, which is back then was not a
Speaker 1: concept at all for me. So that's kind of similar
Speaker 1: to this when we've done We've on a few of
Speaker 1: these launches now and it sells out faster than we
Speaker 1: think and people are really upset, and that makes me upset.
Speaker 1: I'm like, dang it, this amber works so hard on
Speaker 1: these designs or whatever. I was so excited for people
Speaker 1: to get this hat and that they don't get it,
Speaker 1: and I feel terrible. And then even our friends are texting,
Speaker 1: they're like, hey, man, you got any more of that
Speaker 1: whatever hoodie? Because I wanted one, but they don't. They're
Speaker 1: all send sold out, So do you have a few
Speaker 1: extra And we're like, no, we don't have any. So
Speaker 1: it's definitely a learning curve of just mentally getting over
Speaker 1: that and knowing that this is allowing us not to
Speaker 1: hold a bunch of debt and build the hype. And
Speaker 1: like I always say, when I start talking about this stuff,
Speaker 1: it's like, and this is a testament to you guys.
Speaker 1: It's a testament to people that watch the Smiths, people
Speaker 1: that watch the truck Restoration, people that listen to this podcast,
Speaker 1: follow Earl Dibbles, Junior, all the above, go to concerts.
Speaker 1: This is a testament to you guys actively going out
Speaker 1: and supporting our family run business. And it's it's like
Speaker 1: Parker said, you drive in here in the morning and
Speaker 1: it's like it's really like a dream come true. And
Speaker 1: I ask you all the time, is the apparel company?
Speaker 1: Can the apparel company live without music? And you'll you've said,
Speaker 1: You've always said yeah, I can. But that's always like
Speaker 1: I've been in the back of my mind, like what
Speaker 1: if I stop touring, could we still sell T shirts? Well,
Speaker 1: but that's we're living that now. Yeah, I think the
Speaker 1: last two years have have made that a true statement. Thankfully,
Speaker 1: as we've grown, I think we're finally we're stable. Well
Speaker 1: obviously because you're not toring. I'm not touring, That's what
Speaker 1: I'm saying. Yeah, And I would love to get to
Speaker 1: a point where I don't I'm not forced to tour,
Speaker 1: because these last several years, I've been forced to tour
Speaker 1: because we and we do well, you know, we do
Speaker 1: very well in touring. But if you do, the better
Speaker 1: you do, the more people you hire, and the existing
Speaker 1: people you have, you give them raises are bonuses, and
Speaker 1: then you get nicer stuff, and you get cooler lights,
Speaker 1: and your bus travels a little farther. And so it's
Speaker 1: what Tyler calls it the income creep. Somebody calls it.
Speaker 1: I think. So we're so your your margin of actually
Speaker 1: even being able to pay the bills get smaller, and
Speaker 1: so that forces me to have to take more dates
Speaker 1: and it's not that's not good, you know. And so
Speaker 1: this is kind of what this whole shutdown has taught me,
Speaker 1: is that hey, we need to cut back in all
Speaker 1: the areas. You know, we don't have to have perfect
Speaker 1: lights and smoke and new guitars and having much more
Speaker 1: of a minimal minimalist mentality on the road so that
Speaker 1: I can go, you know what, We're gonna take the
Speaker 1: month of October, take half of that month, and I'm
Speaker 1: just gonna hang with a family, and We're not gonna
Speaker 1: worry about the county fair offers that came in and
Speaker 1: Yee Apparel is all part of that for me, for sure,
Speaker 1: this whole quarantine has really been the resurgence of Earl
Speaker 1: Doubles too. Yeah, we made the most of it. So
Speaker 1: do you remember how old were you when Earl when
Speaker 1: we filmed their original Earl? I was a junior in
Speaker 1: high school, Okay, so I was like seventeen. Because we
Speaker 1: have got If you watched the outtakes of Earl Dibbles
Speaker 1: Junior country Boy Part one, which is the original before
Speaker 1: the country Boy song that's Parker, you could hear Parker
Speaker 1: and Tyler and your voice is so much higher that
Speaker 1: it was like I hadn't changed it. It was my prime.
Speaker 1: It's funny because it's like the same voice but just
Speaker 1: higher in the video. And you you filmed Earl really right.
Speaker 1: I mean Tyler was laughing too much. He couldn't deal
Speaker 1: with it. Yeah, I mean I mean, I pressed record.
Speaker 1: It was just on a tripod most of the time.
Speaker 1: But yeah, Tyler would have to Tyler would have to
Speaker 1: leave because he was laughing too hard. I think a
Speaker 1: lot of times we both just went around the corner
Speaker 1: because it was too funny. Which is cool that you work.
Speaker 1: You know that you what's your title? We just talked
Speaker 1: about this today. What's your title? We're trying to figure
Speaker 1: that out. Tyler's owner. I'm CEO? What am I owner? Okay,
Speaker 1: so you're the CEO of ee Apparel and you were.
Speaker 1: It's cool because all three of us were there when
Speaker 1: that word was first spoken in the field at mom
Speaker 1: and Dad's, you know. And I went back and saw
Speaker 1: that videos on my phone because it synced my photos
Speaker 1: synced with my computer. So I have that file the
Speaker 1: first EE and it originally it was and then for
Speaker 1: some reason did that take that we use was just
Speaker 1: two of them and that that too, I know, it
Speaker 1: wouldn't have been EEE apparel isn't on your hat. So
Speaker 1: just an act, you know, an act of God, was
Speaker 1: that it cut down to two and that's the take
Speaker 1: we used. And you were there, You're standing right there,
Speaker 1: So in a million years would you have guessed junior
Speaker 1: in high school standing in that field and it was
Speaker 1: about a hundred It was over one hundred degrees out there,
Speaker 1: freaking hot. Would you have guessed standing out in that
Speaker 1: field and the chiggers watching me make a fool of myself?
Speaker 1: But that moment right there, that moment would lead to
Speaker 1: your career as your CEO of a company. People always
Speaker 1: ask that. People always ask that too. I listened to
Speaker 1: a lot of podcasts, so that's cool to be on one,
Speaker 1: but they always say, did you know back then that
Speaker 1: that you were going to be successful? And they always go, oh, yeah,
Speaker 1: I knew. I knew. It's like, no, you didn't. You
Speaker 1: had no idea. Man, you and I talk about this
Speaker 1: all the time. You can't set goals because all you
Speaker 1: can see is what you can fathom right now in
Speaker 1: your mind. It's like, you have no idea where you're
Speaker 1: gonna be at if you keep improving every day in
Speaker 1: a year, five years, or ten years. So I didn't
Speaker 1: eve think anybody was gonna watch the video. I didn't either.
Speaker 1: I didn't either. I mean, yes, you and you're right,
Speaker 1: it's impossible. I didn't know either. I thought when I
Speaker 1: went back and edited it that night. I thought, this
Speaker 1: is funny, This is funny. But of all that I
Speaker 1: didn't look at surely that I didn't look at ye
Speaker 1: yee and go, oh, there we go, baby goud the
Speaker 1: trademark that little like that's gonna lead to a gee
Speaker 1: farm and a eeee apparel and we're gonna have Eee
Speaker 1: day and so a whole bunch of yee hats and
Speaker 1: yeee shirts. Like No, that that didn't happen, so but
Speaker 1: I'm glad it did. It was a It was an
Speaker 1: intentional accident, because that's what I say about Earl. That's
Speaker 1: the phrase I use because people were always like, did
Speaker 1: you know Earl is going to blow up? Or did
Speaker 1: it just it was just an accident, well a little
Speaker 1: of both, because you have to say that we weren't
Speaker 1: out there just for fun, like we weren't bored. Hey
Speaker 1: let's go shoot a video because we're bored, or let's
Speaker 1: go try to make people laugh. It was intended to
Speaker 1: go viral and cause something. That's the reason we went.
Speaker 1: So it was an intentional accident in a way, at
Speaker 1: least that's why I look at it. So before we
Speaker 1: end this podcast, Parker's single so we were speaking of
Speaker 1: ee we're looking for we're looking for a Ye's sister.
Speaker 1: We went through this with Tyler, but he's too picky.
Speaker 1: It didn't work. So comment below. If you're watching this
Speaker 1: on YouTube, comment below if you you are a Ye
Speaker 1: sister that you could marry into the EEE, or if
Speaker 1: you know of someone or your daughter or your sister,
Speaker 1: or just just put that in your do what you
Speaker 1: think about that? Uh? I think you probably want me
Speaker 1: focusing more on work. He's already thrown it out. I
Speaker 1: just want some nieces and nephews. Is that too much
Speaker 1: to ask? London and Lincoln need some little buddies, So
Speaker 1: we need some little bit more kids running around at Thanksgiving.
Speaker 1: I guess hit me up. We'll see. Also, I'm not
Speaker 1: traveling outside Austin though. Okay, you heard it. He's not
Speaker 1: traveling outside of Austin, so you got to come here.
Speaker 1: So common below. If you have questions more questions for Parker,
Speaker 1: we can get into this again. That would be better
Speaker 1: if we did a Q and A. That would be cool. Yeah,
Speaker 1: behind what people want to know? Yeah, and maybe we
Speaker 1: should bring Tyler too, So common below, Q and A
Speaker 1: Parker or specific questions you might have and I might
Speaker 1: post out on my Instagram and you can post it
Speaker 1: on your Instagram, which is what's your Instagram? Parker double
Speaker 1: Underscore Smith. Okay, and also hit us up on EE Apparel.
Speaker 1: We're on that every day and it's so cool. Good Facebook.
Speaker 1: E Nation Facebook group is absolutely nuts. And then E
Speaker 1: Apparel on the Instagram. It's so fun to see everyone
Speaker 1: interact with the Instagram and we have so much fun
Speaker 1: posting memes and pictures and stories about people who are
Speaker 1: living the EE life and it's it's just amazing. That's cool. Yeah,
Speaker 1: So say coming on there if you want to see
Speaker 1: more of this hashtag Granger Smith podcast, so that we
Speaker 1: could search on there and find it quickly. Thank you
Speaker 1: guys for watching. I seriously appreciate you guys. I'm so
Speaker 1: grateful for this podcast and that people actually care enough
Speaker 1: to listen to two dudes sit at a desk on
Speaker 1: a farm and talk. But we'll see you next week.
Speaker 1: Love you guys. Be safe, it's safe up here, Safe
Speaker 1: up here. Two