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Speaker 1: What's up, guys. Welcome to The Granger Smith Podcast, Episode

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Speaker 1: thirty two. Thanks for listening, thanks for watching. I'm grateful

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Speaker 1: for you, guys. I'm grateful to have this platform to

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Speaker 1: be able to speak every single Monday morning and speak

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Speaker 1: what's on my mind, tell you what we're doing, tell

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Speaker 1: you plans, tell you about Yeee Apparel, interview guests, answer

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Speaker 1: your questions. Today special episode, I'm bringing on my brother,

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Speaker 1: Parker Smith. He's the caboos of the family, the youngest brother,

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Speaker 1: and he pretty much runs yee Apparel. At least he's

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Speaker 1: in charge of all the new designs, and a lot

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Speaker 1: of people have said, let's talk to Parker, so I'm

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Speaker 1: bringing him on now and you could hear firsthand. So

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Speaker 1: if you want to hear more from Parker, or if

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Speaker 1: you have specific questions for Parker, comment below. And I

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Speaker 1: think you guys are going to find that it's interesting

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Speaker 1: to talk to both of my brothers, who all three

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Speaker 1: of us work together and we do so many different

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Speaker 1: things for the same company, and we use our different

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Speaker 1: strengths and playoff of our weaknesses with each other, and

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Speaker 1: that's you know, sometimes it hurts us, sometimes it really helps.

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Speaker 1: Most of the time, it helps, i'd like to think,

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Speaker 1: but ultimately that's what makes this family run business that

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Speaker 1: we're so proud of. First things first, I got to

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Speaker 1: tell you that by the time you see this on

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Speaker 1: Monday morning, we have restocked a bunch of the merchandise

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Speaker 1: from Ye Apparel from our launch that we just did

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Speaker 1: that was that sold out way faster on YE Day,

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Speaker 1: So we have those backingstocks. If you check grangersmith dot

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Speaker 1: com or ye apparel dot com or EEE dot com,

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Speaker 1: any of those, you'll be able to see that new

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Speaker 1: merch Also, we have Memorial Day cell and that is

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Speaker 1: May twenty second. That's going to be a massive cell

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Speaker 1: we do throughout the store, and that is basically clearing

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Speaker 1: out everything we have to make way for our big

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Speaker 1: summer launch. We're planning on this being the biggest launch

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Speaker 1: we've ever done in Ye Apparel. So if you think

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Speaker 1: things went fast at E E Day, I would expect

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Speaker 1: the same on our summer launch. And we're really excited

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Speaker 1: about this. And that is June twelfth. So market calendars,

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Speaker 1: as you know, we kind of have a new system

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Speaker 1: where we don't just keep things on the shelf on

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Speaker 1: the store all the time, we're going to push it

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Speaker 1: all out on June the twelfth, and so we're excited.

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Speaker 1: So my your calendars, and I'm excited about this interview.

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Speaker 1: I'm excited. You know, I've talked to him a million times,

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Speaker 1: but I'm excited for you to meet him and hear

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Speaker 1: what he has to say. And Welcome to the Grangersmiths podcast.

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Speaker 1: Parker Smith, my brother, thirteen years younger. First time on

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Speaker 1: any podcast. Second time I was on yours, like the

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Speaker 1: second our third episode, Tyler, Oh yeah, yeah, that's right

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Speaker 1: in the bus. Yeah, in wildfire. So most of these

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Speaker 1: podcasts are done in my bus, but it's getting to

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Speaker 1: be with this shutdown that most of them are either

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Speaker 1: at the farm or at home. A lot of people

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Speaker 1: have been wanting to hear from you, to see what

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Speaker 1: you have to say, because you're kind of the mystery

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Speaker 1: man behind the scenes here at eu Peril, and you're

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Speaker 1: thirteen years younger than me, so you're kind of you

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Speaker 1: your two people. In my mind, you're the little boy.

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Speaker 1: When I was growing up and I was in high school,

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Speaker 1: I remember when my parents told me at Fudruckers, they

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Speaker 1: brought me and Tyler in and they said, we have

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Speaker 1: to tell you guys something, and we're you know, eating

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Speaker 1: our litt kiddie hamburgers. I was thirteen and Tyler was

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Speaker 1: I guess I was twelve and Tyler was about nine,

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Speaker 1: and they told us that we're having a little going

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Speaker 1: to have a little brother or a little baby. We

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Speaker 1: didn't know it was a brother, and I was Remember,

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Speaker 1: I was so mad because I thought I thought, oh, man,

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Speaker 1: there goes there goes being cool. You know, I was

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Speaker 1: probably a huge surprise. Huh Yeah, Like y'all thought you

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Speaker 1: and Tyler were set and you had to go. Yeah,

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Speaker 1: for sure, there's no way I thought that Mom and

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Speaker 1: dad now they were planning on it, but there's no

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Speaker 1: way I thought that we would have a caboose in

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Speaker 1: the family. So you're two people to me. But you're

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Speaker 1: that little boy, which of course, you know, you were

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Speaker 1: like the pride of my life when I was in

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Speaker 1: high school because you helped me get girls. And it

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Speaker 1: was actually I was way cooler with you around because

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Speaker 1: you were so cool. You know, I played high school

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Speaker 1: football and you're on the field wearing the matching uniform

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Speaker 1: as a three year old. You know, I'm seventeen years

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Speaker 1: old and you're like a three or four year old

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Speaker 1: on the field with little cleats and the coaches let

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Speaker 1: you be on the sideline with us. You loved football.

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Speaker 1: Some of my earliest memories were trying to get mom

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Speaker 1: and dad to buy me whatever because you wore like

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Speaker 1: red jerseys and then black jerseys depending on the game.

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Speaker 1: You had like alternate uniform, so I had to have

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Speaker 1: every different type of uniform based on what y'are wearing

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Speaker 1: on Friday night. Yeah, and some of my earliest memories

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Speaker 1: were being out on the field pregame with the cheerleaders

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Speaker 1: and getting those pregame butterflies with y'all. Like I I

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Speaker 1: was born to be a little football player. That was

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Speaker 1: just in our blood and our family. So you remember that. Yeah,

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Speaker 1: remember the football field. Literally, some of my earliest memories

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Speaker 1: in life were walking to y'all's football games with mom

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Speaker 1: and dad with like hearing the drum line in the

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Speaker 1: background and just the smells and the atmosphere. And that's

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Speaker 1: why I just football in Texas is just such a

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Speaker 1: big deal, and we're just the perfect example of a

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Speaker 1: family who just took it so seriously and just looked

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Speaker 1: by Yeah, Dad, Mom just completely decked out in the

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Speaker 1: colors and the ribbons and everything. Yeah. And so then

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Speaker 1: I went to Texas A and M when I was eighteen,

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Speaker 1: so you were about five. And when I went to

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Speaker 1: Texas A and M, I then went straight from there

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Speaker 1: to Nashville to write songs, and then didn't move back home,

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Speaker 1: or at least back to Texas until I was twenty four.

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Speaker 1: So there was like a six year gap where when

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Speaker 1: we saw each other, you know, Thanksgiving and Christmas, but

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Speaker 1: I didn't live with you and see you every day

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Speaker 1: like I do now and back and like I did then.

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Speaker 1: So that's the new version of Parker was the new

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Speaker 1: guy I had to meet that was a teenager. And

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Speaker 1: then you were in high school and then you were

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Speaker 1: playing football and I would go and watch the games,

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Speaker 1: and you were just you were a man. You know,

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Speaker 1: you went from the little boy. So it's funny because

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Speaker 1: sometimes I look back and I kind of missed that

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Speaker 1: little boy because it's like he disappeared from my life.

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Speaker 1: I went off to college, and you disappeared and became

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Speaker 1: a man. And then next I remember, I'd come home

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Speaker 1: and you go, man, whatever happened to that cute little boy?

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Speaker 1: I sure miss him, just a different person. I can't

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Speaker 1: explain it. I know I've said that a lot, and

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Speaker 1: I know I've told you I can't explain it. Man,

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Speaker 1: But I loved that little boy so much. You know,

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Speaker 1: we're inseparable. We did We went everywhere together whatever I liked,

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Speaker 1: you liked, whatever song I liked you liked, and dance

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Speaker 1: to whatever sports I liked you liked. And so I

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Speaker 1: just loved that little boy so much. And it was

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Speaker 1: a strange feeling when you became a man and you

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Speaker 1: got a deep voice and you became serious. So it's

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Speaker 1: just but to me, it's a huge blessing that then

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Speaker 1: you started working here for us, So tell tell us

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Speaker 1: that story. Yeah. I went to Texas A and M

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Speaker 1: and graduated, and I was going to do the furthest

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Speaker 1: thing from anything in music or EE or anything, because

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Speaker 1: I had the little brother syndrome and I wanted to

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Speaker 1: go do my own thing and be independent and being

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Speaker 1: a little what you I just wanted to grow up

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Speaker 1: so fast and just be like y'all and just be

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Speaker 1: a man and be respected as a man. And there

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Speaker 1: wasn't any sort of envy or resentfulness and end, it

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Speaker 1: was just every little boy just wants to grow up

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Speaker 1: and just do the man stuff and play football and

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Speaker 1: be a man. But so I had a job lined

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Speaker 1: up and I was going to do real estate, and

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Speaker 1: then my heart, just my heart just really pulled me

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Speaker 1: toward the job at the time, which was a lot

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Speaker 1: different than what it was now. But I just I

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Speaker 1: felt like, you know, I love to saying, you know,

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Speaker 1: do what you feel like you would regret more. And

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Speaker 1: so like I knew I wanted to go do this

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Speaker 1: real estate thing and go do something else. But at

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Speaker 1: the end of the day, I knew that if I

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Speaker 1: didn't try working with my brothers, and because you and

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Speaker 1: Tyler just had such a good relationship and I felt

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Speaker 1: like y'all worked well together. And then I've always been

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Speaker 1: a good mediator between you and Tyler because all of

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Speaker 1: our personalities differ so much. But anyway, I saw I

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Speaker 1: decided to come on board four years ago, and at

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Speaker 1: the time we had ee Energy and so it was

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Speaker 1: like Parker could come on because YE apparel wasn't even

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Speaker 1: a thing. It was just we also scranger Samith and

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Speaker 1: then we also sell merchandise and then EEE shirts like

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Speaker 1: could do well, but there's not really any management to

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Speaker 1: that and so my job was to get ee Energy

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Speaker 1: in stores, and we tried, and that was that's a

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Speaker 1: whole nother story, but not really my world or my expertise.

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Speaker 1: Did a lot of cold calling. And then I just

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Speaker 1: looked at what some other apparel companies were doing and

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Speaker 1: I was like, Man, we sell these shirts and these

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Speaker 1: hats really well. If we just improved the quality, make

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Speaker 1: the website look a little bit better, maybe this could

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Speaker 1: be something way bigger than what it is now. And

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Speaker 1: then that is just that's the short story of something

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Speaker 1: that's just evolved over four years. I'm just slowly getting

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Speaker 1: one percent better with it every day into into what

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Speaker 1: has now become the the literally like the pride of

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Speaker 1: like my life is. I take so much pride in it,

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Speaker 1: and it's it's so exciting and so motivating, and it's

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Speaker 1: I wake up in the morning just so excited for work.

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Speaker 1: I really think, I like, I just love. I love

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Speaker 1: facilitating the brand and the persona and bringing value to

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Speaker 1: people and then dealing with products and then overseeing. It's

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Speaker 1: funny being on this podcast now because I've spent so

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Speaker 1: long trying to get people to listen to it, running

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Speaker 1: ads for it, and and uh, and overseeing it, which

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Speaker 1: which is is so fun for me. Yeah. So the

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Speaker 1: EE Apparel started in my garage with Amber and I

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Speaker 1: in round Rock. Technically, I mean, if you that's when

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Speaker 1: the kind of the birth of you a peril. Before that,

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Speaker 1: it was just granger with merchandise that I sold at shows.

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Speaker 1: And then we moved into a storage unit in round

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Speaker 1: Rock that was like a ten x ten storage unit.

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Speaker 1: And then we moved into a little warehouse that we

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Speaker 1: leased in round Rock, Texas. And that's where you started.

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Speaker 1: In that warehouse that we leased, that was nasty. It

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Speaker 1: smelled like rat poop and it was like the worst,

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Speaker 1: like there must have been mold in that building in dust.

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Speaker 1: But we loved it. When we first moved in, we

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Speaker 1: thought it was like the greatest thing ever because we

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Speaker 1: went from a storage unit to that. But so that

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Speaker 1: was your first experience with this, the whole office. Yeah,

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Speaker 1: I remember. I remember being in that office and man,

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Speaker 1: I had some dark times in there. I'm not gonna

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Speaker 1: lie like people think it's all just like just they

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Speaker 1: see our videos and I was just messing around having

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Speaker 1: a great time. But man, back in about twenty sixteen,

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Speaker 1: like it was just me and most of the time,

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Speaker 1: it was just me and then and then one other

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Speaker 1: person was was shipping for us, and it was just

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Speaker 1: a dark warehouse and no one was buying Yee Energy

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Speaker 1: and I was just cold calling and just getting no's

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Speaker 1: every day, and I was like, man, what what am

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Speaker 1: I going to do about this? What are we going

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Speaker 1: to do? And then we just we got some momentum.

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Speaker 1: And then now I come to the parking lot and

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Speaker 1: sometimes there's twenty cars and I just I pinched myself.

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Speaker 1: And it's just as you know, and you, as you've

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Speaker 1: talked about on this podcast so many times, it's coming

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Speaker 1: from you. Just you have to go through those and

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Speaker 1: it's all perspective. I'm not complaining about like dark days

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Speaker 1: or everything. Like first yeah and you and you you

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Speaker 1: learn to love the process, but those days make you

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Speaker 1: appreciate today so much more. We called it the DIP

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Speaker 1: and the acronym was Donnie's Inspirational Palace because really it

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Speaker 1: was a it was a touring warehouse that we could

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Speaker 1: park the van, which we went in there first with

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Speaker 1: the van and like put our gear there and then

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Speaker 1: on the side, hey, we'll sell you the apparel. And

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Speaker 1: then it's somewhere along the line, it flipped our where

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Speaker 1: we are now flipped from a touring headquarters to an

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Speaker 1: apparel company that has a little touring headquarters on the side.

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Speaker 1: And I remember at that that place it was an

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Speaker 1: industrial park and next door to us was a concrete company,

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Speaker 1: and then on the other other side was a tractor

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Speaker 1: implement company, and so there was just big trucks and

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Speaker 1: dump trucks and gravel trucks and concrete trucks just flying

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Speaker 1: through this industrial park. There was really no privacy. We

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Speaker 1: had some fans coming up at the time, but the

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Speaker 1: biggest deal was, besides the size of it, we had

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Speaker 1: problems with our landlord. He was just I don't think

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Speaker 1: he listened to this podcast, but uh he was. He

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Speaker 1: was hard to deal with in certain ways. And if

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Speaker 1: we want something changed or something was broken, he always

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Speaker 1: wanted to Nicklin Dimus. And it got to the point

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Speaker 1: where we were like, we got to find a new place,

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Speaker 1: and we were gee, apaarable started to get some traction,

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Speaker 1: so we thought we could get buy our own place

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Speaker 1: instead of lease and pay a mortgage, go get a loan.

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Speaker 1: And I remember going through real estate and the plan

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Speaker 1: was really to buy some land and build some warehouses.

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Speaker 1: And never was the plan let's find like ninety acres,

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Speaker 1: you know, outside of town. It was more like, let's

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Speaker 1: get something on the interstate convenient. And I was looking

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Speaker 1: through real estate because I was thinking differently. I was thinking,

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Speaker 1: let's get out of town and out in the country,

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Speaker 1: and that would just be such a peaceful place. We

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Speaker 1: could shoot guns and we could, you know, go four whilling.

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Speaker 1: And so I found this place, and to me, it

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Speaker 1: was perfect because it was an old drilling company selling it.

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Speaker 1: So it had this like office building and it was

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Speaker 1: really bland and super ugly. Hm and we brought our

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Speaker 1: uncle Johnny in here to completely redo all the offices

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Speaker 1: and paint the walls, and we ripped up all this

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Speaker 1: nasty carpet and just just painted the I remember when

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Speaker 1: we moved in and Tyler and I were walking through it,

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Speaker 1: and at the time we still only had one employee,

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Speaker 1: and we just we moved into this place just expecting

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Speaker 1: the growth. And I remember moving in here and Tyler

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Speaker 1: was walking through, He's gone, that's that's where the videographer

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Speaker 1: will be, That's where the marketing guy will be. This

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Speaker 1: is where the finance guy will be. Over here will

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Speaker 1: be like the front station with all the shippers that

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Speaker 1: we're gonna have. And in my mind, I'm like, you

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Speaker 1: think we're gonna fill this whole place up and now

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Speaker 1: I'm gonna be old here we are. I thought that too,

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Speaker 1: and we need to get Tyler on the podcast one

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Speaker 1: of these days. But I thought the same and he

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Speaker 1: still does that to this day. He's like, this is

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Speaker 1: the field where we're gonna build our new management headquarters.

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Speaker 1: Then this will be exclusively shipping, and I'm always like, okay,

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Speaker 1: you need someone like that in your business. And then

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Speaker 1: and then I feel like I'm a little bit more

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Speaker 1: I don't want to say realistic, but I just am

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Speaker 1: a little more conservative and I like to just run

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Speaker 1: things efficiently and according to a certain plan. And then

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Speaker 1: Tyler is the one that just throws a wrench into

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Speaker 1: everything and like blows everything out of the water, and

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Speaker 1: everyone goes, oh, maybe we you think he's crazy. At first,

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Speaker 1: anyone's like, maybe this guy is actually maybe this is

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Speaker 1: actually gonna happen. Yeah, And then I'm the guy that's like, hey,

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Speaker 1: look there's an old empty mud hole over there. We

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Speaker 1: should turn it into a nice pond and put bas Yes, yes,

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Speaker 1: and what yeah, and then we joke because Grangers we're

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Speaker 1: over here doing this, and then Granger's over there filming

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Speaker 1: himself with a worm farm, and then with chickens, and

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Speaker 1: then just thinking of building a dam of rocks, just

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Speaker 1: like I've always been a little bit like that. But

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Speaker 1: so now I'm building my office two doors down from you.

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Speaker 1: That is the next podcast episode will be in there

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Speaker 1: to see it. This is Parker's office. We're sitting in

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Speaker 1: this Parker's task So because of not touring and because

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Speaker 1: we're moving, I'm going to lose my office at home

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Speaker 1: and we're moving into a piece of land with just

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Speaker 1: a barn on it, so I'm going to lose the office.

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Speaker 1: So I'm going to start doing these podcasts from here

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Speaker 1: at the EE Farm, which I would do in the

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Speaker 1: back of Wildfire if we're touring. So I'll be two

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Speaker 1: doors down from you if you don't mind, If you

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Speaker 1: don't mind, a little podcast in singing. Yeah, this will

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Speaker 1: be the It was the traveling podcast for a while

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Speaker 1: and now you're stationary for a while. So tell us

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Speaker 1: about how we've kind of transitioned from Walmart mentality of

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Speaker 1: let's keep everything on the shelf as long as we

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Speaker 1: can to. Let's not hold inventory. It's, first of all,

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Speaker 1: it's too expensive for a small business to hold onto

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Speaker 1: a lot of inventory and just randomly have every shirt

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Speaker 1: you could want in any size. To the mentality now

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Speaker 1: that we're doing these launches, which is your idea right

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Speaker 1: to break our year up into five or six things. Yeah,

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Speaker 1: So for a long time, we just kind of had

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Speaker 1: everything on the shelf and we were just pushing it,

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Speaker 1: and it was like buy ee apparel. And then you know,

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Speaker 1: the more you know, we always have the same model

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Speaker 1: and modify, and so we just look at what a

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Speaker 1: lot of the top people are doing. And as we

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Speaker 1: began to actually turn into a legitimate apparel company, we

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Speaker 1: were like, look, what do big brands do. They have

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Speaker 1: seasonal launches, They don't just release stuff at random times,

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Speaker 1: and so we're like, So that evolved into okay, let's

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Speaker 1: do a fall collection and then a spring collection, and

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Speaker 1: then a summer collection and then you brand it and

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Speaker 1: and you're good to go. And then we did that,

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Speaker 1: but then we were still holding on to this stuff

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Speaker 1: for too long, and we just weren't hyping it up enough,

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Speaker 1: in my opinion, and so that evolved too man, let's

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Speaker 1: just keep Let's just keep a few of the best

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Speaker 1: selling items in the story year round, and then let's

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Speaker 1: really hype up these launches. And I mean, let's do

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Speaker 1: it to the second, which is what we did. I

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Speaker 1: think we've done that for two launches now, and we'll

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00:19:10,200 --> 00:19:13,119
Speaker 1: shut the store down, have a countdown timer to the second.

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Speaker 1: Tell folks, look, we didn't order that much stuff because

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Speaker 1: we can't afford to. We just have we literally stock

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00:19:21,600 --> 00:19:23,520
Speaker 1: the shelves with whatever we can afford, and then we're

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Speaker 1: out of money. So like it, trust me, if we

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Speaker 1: could have if we were Walmart. Yeah, yeah, And so

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Speaker 1: it doesn't take a lot. If you guys, if you

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Speaker 1: know nothing about selling T shirts, which is not complicated business,

355
00:19:36,600 --> 00:19:40,439
Speaker 1: but just do some math. A shirt costs US X

356
00:19:40,480 --> 00:19:43,800
Speaker 1: amount of dollars. A graphic designer that made the design

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Speaker 1: and print cost x amount of dollars. Printing it yourself

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Speaker 1: cost x amount of dollars. So you want to do that.

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Speaker 1: Say you get five hundred of them, so you get

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Speaker 1: one hundred larges, one hundred mediums, one hundred xls had

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Speaker 1: those that's a lot of money and you have to

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Speaker 1: be dang sure you're gonna sell it. Otherwise you're sitting

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Speaker 1: on a lot of debt and our accountant's breathing down

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Speaker 1: her neck. And so this has been that this has

365
00:20:13,800 --> 00:20:16,200
Speaker 1: been way easier to deal with because we don't generally,

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Speaker 1: our business model doesn't generally believe in sitting on a

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Speaker 1: whole lot of debt, especially during this crazy economy. So

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Speaker 1: it makes us sleep a little bit better. No One,

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Speaker 1: we're gonna wipe out the warehouse in there, and then

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Speaker 1: we're gonna be okay again. Yeah. This this summer launch

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Speaker 1: we're doing on June twelfth. So we did EE Day

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Speaker 1: on April seventeenth, and we sold out in less than

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Speaker 1: fifteen minutes of everything, and so there was a lot

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Speaker 1: of people who were upset, unfortunately. But I will say

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Speaker 1: this summer launch, we ordered about five times as much stuff,

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Speaker 1: So we should we should be able to last longer.

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Speaker 1: I remember the first time I sold out a show.

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Speaker 1: There was the line out the door and there was

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Speaker 1: people that couldn't get in because it sold out, and

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Speaker 1: I was freaking out. I saw social media and I

381
00:21:11,520 --> 00:21:14,720
Speaker 1: saw people tweeting so disappointed. I've been wanting to go

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00:21:14,720 --> 00:21:17,159
Speaker 1: to this concert for a month. Came here today and

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00:21:17,160 --> 00:21:20,760
Speaker 1: it sold out. I'm so upset, and then that made

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Speaker 1: me upset. I was like, oh no, oh no, those

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00:21:23,240 --> 00:21:26,040
Speaker 1: poor people. You know, they drove or I drove two

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Speaker 1: hours and they got here and it sold out. Like

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00:21:28,240 --> 00:21:32,520
Speaker 1: I was distraught about that. I was so distressed and

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00:21:34,000 --> 00:21:36,040
Speaker 1: people had to calm me down and they're like, man,

389
00:21:36,160 --> 00:21:39,399
Speaker 1: hold up, hold up, you just sold this place out

390
00:21:39,680 --> 00:21:42,600
Speaker 1: and now they're tweeting they couldn't get in. That's great

391
00:21:42,640 --> 00:21:46,520
Speaker 1: marketing for your next show, so that it kind of

392
00:21:46,520 --> 00:21:50,480
Speaker 1: shows people that, hey, this show is popular. If you

393
00:21:50,480 --> 00:21:52,000
Speaker 1: want to see it, you might as well get a

394
00:21:52,040 --> 00:21:54,879
Speaker 1: pre sale ticket, which is back then was not a

395
00:21:54,920 --> 00:21:57,800
Speaker 1: concept at all for me. So that's kind of similar

396
00:21:57,800 --> 00:22:00,440
Speaker 1: to this when we've done We've on a few of

397
00:22:00,440 --> 00:22:03,040
Speaker 1: these launches now and it sells out faster than we

398
00:22:03,080 --> 00:22:06,439
Speaker 1: think and people are really upset, and that makes me upset.

399
00:22:06,520 --> 00:22:09,359
Speaker 1: I'm like, dang it, this amber works so hard on

400
00:22:09,400 --> 00:22:13,000
Speaker 1: these designs or whatever. I was so excited for people

401
00:22:13,040 --> 00:22:15,800
Speaker 1: to get this hat and that they don't get it,

402
00:22:15,800 --> 00:22:19,280
Speaker 1: and I feel terrible. And then even our friends are texting,

403
00:22:19,320 --> 00:22:21,359
Speaker 1: they're like, hey, man, you got any more of that

404
00:22:21,440 --> 00:22:25,000
Speaker 1: whatever hoodie? Because I wanted one, but they don't. They're

405
00:22:25,000 --> 00:22:26,720
Speaker 1: all send sold out, So do you have a few

406
00:22:26,760 --> 00:22:30,280
Speaker 1: extra And we're like, no, we don't have any. So

407
00:22:31,040 --> 00:22:35,200
Speaker 1: it's definitely a learning curve of just mentally getting over

408
00:22:35,280 --> 00:22:38,199
Speaker 1: that and knowing that this is allowing us not to

409
00:22:38,440 --> 00:22:42,600
Speaker 1: hold a bunch of debt and build the hype. And

410
00:22:42,960 --> 00:22:44,960
Speaker 1: like I always say, when I start talking about this stuff,

411
00:22:44,960 --> 00:22:47,200
Speaker 1: it's like, and this is a testament to you guys.

412
00:22:47,200 --> 00:22:50,000
Speaker 1: It's a testament to people that watch the Smiths, people

413
00:22:50,040 --> 00:22:53,040
Speaker 1: that watch the truck Restoration, people that listen to this podcast,

414
00:22:53,520 --> 00:22:57,600
Speaker 1: follow Earl Dibbles, Junior, all the above, go to concerts.

415
00:22:59,080 --> 00:23:01,440
Speaker 1: This is a testament to you guys actively going out

416
00:23:01,440 --> 00:23:06,520
Speaker 1: and supporting our family run business. And it's it's like

417
00:23:06,560 --> 00:23:08,560
Speaker 1: Parker said, you drive in here in the morning and

418
00:23:08,560 --> 00:23:11,480
Speaker 1: it's like it's really like a dream come true. And

419
00:23:12,000 --> 00:23:15,920
Speaker 1: I ask you all the time, is the apparel company?

420
00:23:15,960 --> 00:23:23,520
Speaker 1: Can the apparel company live without music? And you'll you've said,

421
00:23:23,600 --> 00:23:26,840
Speaker 1: You've always said yeah, I can. But that's always like

422
00:23:26,840 --> 00:23:28,639
Speaker 1: I've been in the back of my mind, like what

423
00:23:28,760 --> 00:23:32,400
Speaker 1: if I stop touring, could we still sell T shirts? Well,

424
00:23:32,400 --> 00:23:36,320
Speaker 1: but that's we're living that now. Yeah, I think the

425
00:23:36,400 --> 00:23:39,879
Speaker 1: last two years have have made that a true statement. Thankfully,

426
00:23:39,960 --> 00:23:44,080
Speaker 1: as we've grown, I think we're finally we're stable. Well

427
00:23:44,119 --> 00:23:46,480
Speaker 1: obviously because you're not toring. I'm not touring, That's what

428
00:23:46,520 --> 00:23:50,679
Speaker 1: I'm saying. Yeah, And I would love to get to

429
00:23:50,720 --> 00:23:53,240
Speaker 1: a point where I don't I'm not forced to tour,

430
00:23:53,320 --> 00:23:57,840
Speaker 1: because these last several years, I've been forced to tour

431
00:23:58,840 --> 00:24:03,239
Speaker 1: because we and we do well, you know, we do

432
00:24:03,400 --> 00:24:07,080
Speaker 1: very well in touring. But if you do, the better

433
00:24:07,160 --> 00:24:10,720
Speaker 1: you do, the more people you hire, and the existing

434
00:24:10,720 --> 00:24:14,080
Speaker 1: people you have, you give them raises are bonuses, and

435
00:24:14,119 --> 00:24:17,880
Speaker 1: then you get nicer stuff, and you get cooler lights,

436
00:24:18,640 --> 00:24:23,200
Speaker 1: and your bus travels a little farther. And so it's

437
00:24:23,359 --> 00:24:27,040
Speaker 1: what Tyler calls it the income creep. Somebody calls it.

438
00:24:27,320 --> 00:24:31,040
Speaker 1: I think. So we're so your your margin of actually

439
00:24:31,160 --> 00:24:34,160
Speaker 1: even being able to pay the bills get smaller, and

440
00:24:34,240 --> 00:24:38,080
Speaker 1: so that forces me to have to take more dates

441
00:24:38,840 --> 00:24:41,919
Speaker 1: and it's not that's not good, you know. And so

442
00:24:42,040 --> 00:24:44,359
Speaker 1: this is kind of what this whole shutdown has taught me,

443
00:24:45,359 --> 00:24:47,439
Speaker 1: is that hey, we need to cut back in all

444
00:24:47,480 --> 00:24:49,520
Speaker 1: the areas. You know, we don't have to have perfect

445
00:24:49,560 --> 00:24:56,399
Speaker 1: lights and smoke and new guitars and having much more

446
00:24:56,440 --> 00:24:59,879
Speaker 1: of a minimal minimalist mentality on the road so that

447
00:25:00,080 --> 00:25:02,359
Speaker 1: I can go, you know what, We're gonna take the

448
00:25:02,359 --> 00:25:05,600
Speaker 1: month of October, take half of that month, and I'm

449
00:25:05,640 --> 00:25:08,000
Speaker 1: just gonna hang with a family, and We're not gonna

450
00:25:08,000 --> 00:25:12,840
Speaker 1: worry about the county fair offers that came in and

451
00:25:13,560 --> 00:25:16,680
Speaker 1: Yee Apparel is all part of that for me, for sure,

452
00:25:18,080 --> 00:25:20,240
Speaker 1: this whole quarantine has really been the resurgence of Earl

453
00:25:20,280 --> 00:25:22,840
Speaker 1: Doubles too. Yeah, we made the most of it. So

454
00:25:23,160 --> 00:25:26,240
Speaker 1: do you remember how old were you when Earl when

455
00:25:26,280 --> 00:25:34,560
Speaker 1: we filmed their original Earl? I was a junior in

456
00:25:34,600 --> 00:25:39,159
Speaker 1: high school, Okay, so I was like seventeen. Because we

457
00:25:39,240 --> 00:25:42,600
Speaker 1: have got If you watched the outtakes of Earl Dibbles

458
00:25:42,680 --> 00:25:46,680
Speaker 1: Junior country Boy Part one, which is the original before

459
00:25:46,680 --> 00:25:49,720
Speaker 1: the country Boy song that's Parker, you could hear Parker

460
00:25:49,760 --> 00:25:52,080
Speaker 1: and Tyler and your voice is so much higher that

461
00:25:52,160 --> 00:25:55,000
Speaker 1: it was like I hadn't changed it. It was my prime.

462
00:25:57,160 --> 00:25:59,240
Speaker 1: It's funny because it's like the same voice but just

463
00:25:59,320 --> 00:26:05,600
Speaker 1: higher in the video. And you you filmed Earl really right.

464
00:26:05,680 --> 00:26:08,479
Speaker 1: I mean Tyler was laughing too much. He couldn't deal

465
00:26:08,520 --> 00:26:11,280
Speaker 1: with it. Yeah, I mean I mean, I pressed record.

466
00:26:11,320 --> 00:26:13,040
Speaker 1: It was just on a tripod most of the time.

467
00:26:13,280 --> 00:26:15,840
Speaker 1: But yeah, Tyler would have to Tyler would have to

468
00:26:15,880 --> 00:26:17,520
Speaker 1: leave because he was laughing too hard. I think a

469
00:26:17,560 --> 00:26:19,439
Speaker 1: lot of times we both just went around the corner

470
00:26:19,440 --> 00:26:22,440
Speaker 1: because it was too funny. Which is cool that you work.

471
00:26:22,720 --> 00:26:25,440
Speaker 1: You know that you what's your title? We just talked

472
00:26:25,440 --> 00:26:28,480
Speaker 1: about this today. What's your title? We're trying to figure

473
00:26:28,480 --> 00:26:35,560
Speaker 1: that out. Tyler's owner. I'm CEO? What am I owner? Okay,

474
00:26:36,200 --> 00:26:40,080
Speaker 1: so you're the CEO of ee Apparel and you were.

475
00:26:40,160 --> 00:26:44,480
Speaker 1: It's cool because all three of us were there when

476
00:26:44,520 --> 00:26:47,480
Speaker 1: that word was first spoken in the field at mom

477
00:26:47,520 --> 00:26:53,000
Speaker 1: and Dad's, you know. And I went back and saw

478
00:26:53,000 --> 00:26:55,840
Speaker 1: that videos on my phone because it synced my photos

479
00:26:55,840 --> 00:26:58,320
Speaker 1: synced with my computer. So I have that file the

480
00:26:58,359 --> 00:27:03,600
Speaker 1: first EE and it originally it was and then for

481
00:27:03,640 --> 00:27:06,480
Speaker 1: some reason did that take that we use was just

482
00:27:06,560 --> 00:27:13,080
Speaker 1: two of them and that that too, I know, it

483
00:27:13,080 --> 00:27:18,560
Speaker 1: wouldn't have been EEE apparel isn't on your hat. So

484
00:27:19,400 --> 00:27:21,800
Speaker 1: just an act, you know, an act of God, was

485
00:27:21,880 --> 00:27:24,000
Speaker 1: that it cut down to two and that's the take

486
00:27:24,040 --> 00:27:26,920
Speaker 1: we used. And you were there, You're standing right there,

487
00:27:26,960 --> 00:27:30,359
Speaker 1: So in a million years would you have guessed junior

488
00:27:30,359 --> 00:27:33,320
Speaker 1: in high school standing in that field and it was

489
00:27:33,359 --> 00:27:35,800
Speaker 1: about a hundred It was over one hundred degrees out there,

490
00:27:36,720 --> 00:27:39,919
Speaker 1: freaking hot. Would you have guessed standing out in that

491
00:27:39,960 --> 00:27:44,240
Speaker 1: field and the chiggers watching me make a fool of myself?

492
00:27:45,040 --> 00:27:48,960
Speaker 1: But that moment right there, that moment would lead to

493
00:27:49,080 --> 00:27:52,280
Speaker 1: your career as your CEO of a company. People always

494
00:27:52,320 --> 00:27:56,200
Speaker 1: ask that. People always ask that too. I listened to

495
00:27:56,200 --> 00:27:58,080
Speaker 1: a lot of podcasts, so that's cool to be on one,

496
00:27:58,119 --> 00:28:01,000
Speaker 1: but they always say, did you know back then that

497
00:28:01,000 --> 00:28:03,439
Speaker 1: that you were going to be successful? And they always go, oh, yeah,

498
00:28:03,560 --> 00:28:06,080
Speaker 1: I knew. I knew. It's like, no, you didn't. You

499
00:28:06,200 --> 00:28:08,159
Speaker 1: had no idea. Man, you and I talk about this

500
00:28:08,200 --> 00:28:11,280
Speaker 1: all the time. You can't set goals because all you

501
00:28:11,320 --> 00:28:14,240
Speaker 1: can see is what you can fathom right now in

502
00:28:14,280 --> 00:28:15,919
Speaker 1: your mind. It's like, you have no idea where you're

503
00:28:15,960 --> 00:28:17,960
Speaker 1: gonna be at if you keep improving every day in

504
00:28:18,000 --> 00:28:21,320
Speaker 1: a year, five years, or ten years. So I didn't

505
00:28:21,320 --> 00:28:24,280
Speaker 1: eve think anybody was gonna watch the video. I didn't either.

506
00:28:24,600 --> 00:28:28,040
Speaker 1: I didn't either. I mean, yes, you and you're right,

507
00:28:28,080 --> 00:28:31,000
Speaker 1: it's impossible. I didn't know either. I thought when I

508
00:28:31,040 --> 00:28:33,879
Speaker 1: went back and edited it that night. I thought, this

509
00:28:34,000 --> 00:28:37,480
Speaker 1: is funny, This is funny. But of all that I

510
00:28:37,520 --> 00:28:40,200
Speaker 1: didn't look at surely that I didn't look at ye

511
00:28:40,360 --> 00:28:43,160
Speaker 1: yee and go, oh, there we go, baby goud the

512
00:28:43,280 --> 00:28:47,720
Speaker 1: trademark that little like that's gonna lead to a gee

513
00:28:48,120 --> 00:28:51,200
Speaker 1: farm and a eeee apparel and we're gonna have Eee

514
00:28:51,440 --> 00:28:53,400
Speaker 1: day and so a whole bunch of yee hats and

515
00:28:53,480 --> 00:28:58,680
Speaker 1: yeee shirts. Like No, that that didn't happen, so but

516
00:28:58,720 --> 00:29:01,720
Speaker 1: I'm glad it did. It was a It was an

517
00:29:01,720 --> 00:29:04,400
Speaker 1: intentional accident, because that's what I say about Earl. That's

518
00:29:04,440 --> 00:29:07,200
Speaker 1: the phrase I use because people were always like, did

519
00:29:07,240 --> 00:29:10,440
Speaker 1: you know Earl is going to blow up? Or did

520
00:29:10,480 --> 00:29:13,920
Speaker 1: it just it was just an accident, well a little

521
00:29:14,000 --> 00:29:16,200
Speaker 1: of both, because you have to say that we weren't

522
00:29:16,240 --> 00:29:19,680
Speaker 1: out there just for fun, like we weren't bored. Hey

523
00:29:19,800 --> 00:29:22,640
Speaker 1: let's go shoot a video because we're bored, or let's

524
00:29:22,640 --> 00:29:26,880
Speaker 1: go try to make people laugh. It was intended to

525
00:29:27,000 --> 00:29:32,000
Speaker 1: go viral and cause something. That's the reason we went.

526
00:29:32,040 --> 00:29:35,960
Speaker 1: So it was an intentional accident in a way, at

527
00:29:36,040 --> 00:29:41,280
Speaker 1: least that's why I look at it. So before we

528
00:29:41,360 --> 00:29:48,440
Speaker 1: end this podcast, Parker's single so we were speaking of

529
00:29:48,480 --> 00:29:51,080
Speaker 1: ee we're looking for we're looking for a Ye's sister.

530
00:29:51,720 --> 00:29:53,760
Speaker 1: We went through this with Tyler, but he's too picky.

531
00:29:54,840 --> 00:29:57,800
Speaker 1: It didn't work. So comment below. If you're watching this

532
00:29:57,880 --> 00:30:00,760
Speaker 1: on YouTube, comment below if you you are a Ye

533
00:30:01,160 --> 00:30:06,640
Speaker 1: sister that you could marry into the EEE, or if

534
00:30:06,640 --> 00:30:09,280
Speaker 1: you know of someone or your daughter or your sister,

535
00:30:09,640 --> 00:30:14,160
Speaker 1: or just just put that in your do what you

536
00:30:14,160 --> 00:30:19,240
Speaker 1: think about that? Uh? I think you probably want me

537
00:30:19,280 --> 00:30:22,800
Speaker 1: focusing more on work. He's already thrown it out. I

538
00:30:22,920 --> 00:30:25,120
Speaker 1: just want some nieces and nephews. Is that too much

539
00:30:25,160 --> 00:30:29,680
Speaker 1: to ask? London and Lincoln need some little buddies, So

540
00:30:29,960 --> 00:30:32,680
Speaker 1: we need some little bit more kids running around at Thanksgiving.

541
00:30:33,200 --> 00:30:38,040
Speaker 1: I guess hit me up. We'll see. Also, I'm not

542
00:30:38,040 --> 00:30:41,440
Speaker 1: traveling outside Austin though. Okay, you heard it. He's not

543
00:30:41,480 --> 00:30:43,360
Speaker 1: traveling outside of Austin, so you got to come here.

544
00:30:43,960 --> 00:30:47,560
Speaker 1: So common below. If you have questions more questions for Parker,

545
00:30:47,600 --> 00:30:49,760
Speaker 1: we can get into this again. That would be better

546
00:30:49,800 --> 00:30:51,520
Speaker 1: if we did a Q and A. That would be cool. Yeah,

547
00:30:51,680 --> 00:30:53,760
Speaker 1: behind what people want to know? Yeah, and maybe we

548
00:30:53,760 --> 00:30:58,040
Speaker 1: should bring Tyler too, So common below, Q and A

549
00:30:58,120 --> 00:31:01,920
Speaker 1: Parker or specific questions you might have and I might

550
00:31:01,920 --> 00:31:03,680
Speaker 1: post out on my Instagram and you can post it

551
00:31:03,720 --> 00:31:07,080
Speaker 1: on your Instagram, which is what's your Instagram? Parker double

552
00:31:07,160 --> 00:31:11,320
Speaker 1: Underscore Smith. Okay, and also hit us up on EE Apparel.

553
00:31:11,720 --> 00:31:15,520
Speaker 1: We're on that every day and it's so cool. Good Facebook.

554
00:31:16,440 --> 00:31:19,920
Speaker 1: E Nation Facebook group is absolutely nuts. And then E

555
00:31:20,120 --> 00:31:23,680
Speaker 1: Apparel on the Instagram. It's so fun to see everyone

556
00:31:23,720 --> 00:31:25,840
Speaker 1: interact with the Instagram and we have so much fun

557
00:31:25,880 --> 00:31:28,880
Speaker 1: posting memes and pictures and stories about people who are

558
00:31:29,880 --> 00:31:34,400
Speaker 1: living the EE life and it's it's just amazing. That's cool. Yeah,

559
00:31:34,520 --> 00:31:36,520
Speaker 1: So say coming on there if you want to see

560
00:31:36,520 --> 00:31:40,040
Speaker 1: more of this hashtag Granger Smith podcast, so that we

561
00:31:40,080 --> 00:31:43,440
Speaker 1: could search on there and find it quickly. Thank you

562
00:31:43,440 --> 00:31:47,880
Speaker 1: guys for watching. I seriously appreciate you guys. I'm so

563
00:31:47,920 --> 00:31:50,920
Speaker 1: grateful for this podcast and that people actually care enough

564
00:31:50,920 --> 00:31:53,160
Speaker 1: to listen to two dudes sit at a desk on

565
00:31:53,200 --> 00:31:56,440
Speaker 1: a farm and talk. But we'll see you next week.

566
00:31:56,880 --> 00:31:59,600
Speaker 1: Love you guys. Be safe, it's safe up here, Safe

567
00:31:59,680 --> 00:32:00,800
Speaker 1: up here. Two