WEBVTT - What's a Black Job?

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<v Speaker 1>Miligu bus has how to knowledge you want, My league

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<v Speaker 1>but has how the knowledge you need. But yet they

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<v Speaker 1>have all the books that the whole wild world one

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<v Speaker 1>up read Milieu buts. Welcome, Welcome, Welcome to Malie's Bookshew

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<v Speaker 1>bringing the world together with books, culture and community. Hi,

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<v Speaker 1>my name is Malik, your host of Malife's Bookshelf.

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<v Speaker 2>All week long since that debate, people.

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<v Speaker 1>Have been popping up asking this one question, what's a

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<v Speaker 1>black job? Well, I'll tell you what's a black job.

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<v Speaker 1>Malik Books got all the books you need.

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<v Speaker 2>I created it.

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<v Speaker 1>I'm the founder and the co owner of Malie's Books,

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<v Speaker 1>two locations.

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<v Speaker 2>That's a black job.

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<v Speaker 1>Now, let's get real, right now, let's get to the

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<v Speaker 1>nitty gritty. We need to stop deceiving ourselves as black people.

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<v Speaker 2>You know, good and well, what a black job is.

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<v Speaker 2>There are certain things that.

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<v Speaker 1>Was designed for us to do in America, and no

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<v Speaker 1>white person.

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<v Speaker 2>Wasn't going to do it.

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<v Speaker 1>Housekeeping the mammies, picking up garbage and let us not

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<v Speaker 1>forget the cotton. That's a black job. Stop trying to

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<v Speaker 1>act like America don't have a history and that certain

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<v Speaker 1>things wasn't designed for us to do.

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<v Speaker 2>If there was some dirty jobs that had to be done.

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<v Speaker 1>It was black people that they relegated to do those

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<v Speaker 1>dirty jobs, those backbreaking jobs.

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<v Speaker 2>That's what a black job is. And when the border

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<v Speaker 2>exploded and.

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<v Speaker 1>Twelve million people enter into this nation, let's keep it

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<v Speaker 1>one hundred. Who is that going to affect.

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<v Speaker 2>A lot of them jobs? Black people don't want to

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<v Speaker 2>do no more.

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<v Speaker 1>But their whole lot of people on this planet will

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<v Speaker 1>be very grateful to do it, and they will become

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<v Speaker 1>enriched because they recycle their money in their communities and

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<v Speaker 1>they're able to expand and buy properties, buy commercial buildings,

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<v Speaker 1>and grow generational wealth. All these black jobs that black

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<v Speaker 1>people don't want to do no more. All right, other

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<v Speaker 1>people are doing I remember doing construction and developing I

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<v Speaker 1>guess improving on my homes over the years.

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<v Speaker 2>Back in nineteen ninety.

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<v Speaker 1>If you went up to home depot, you didn't see

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<v Speaker 1>nobody but Hispanics willing to do some labor.

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<v Speaker 2>There was a time when black people.

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<v Speaker 1>Were the master builders of this nation and was the

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<v Speaker 1>number one compenters, plumbers, electricians and otherwise.

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<v Speaker 2>What has happened?

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<v Speaker 1>So the Hispanics would be up at the home depot

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<v Speaker 1>looking to get some work labor or some or skilled

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<v Speaker 1>wouldn't be no black people none, No black people whatsoever.

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<v Speaker 2>And I remember.

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<v Speaker 1>Building a room looking for someone because I'm the contractor.

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<v Speaker 2>I know what I want done. I just hey, you're a.

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<v Speaker 1>Comper, you know I drive all. Hey, you know how

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<v Speaker 1>to bank? Well, I'm gonna give you directions because I'm

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<v Speaker 1>on the set. I don't need a contractor. I can

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<v Speaker 1>guide you at that time.

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<v Speaker 2>Right. Well, no black people, it's all his panties.

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<v Speaker 1>And that's the case still today, from nineteen ninety to

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<v Speaker 1>twenty twenty.

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<v Speaker 2>Foult. Now, they got all the skills, got all the jobs.

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<v Speaker 1>I don't hardly see no, I mean, colleague, and I

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<v Speaker 1>don't hardly see no black tradesmen, skillsmen, compenters, builders. It's

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<v Speaker 1>very difficult to find, and particularly one this good with integrity.

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<v Speaker 2>Let's keep it one hundred.

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<v Speaker 1>Now you know what a black job is the jobs

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<v Speaker 1>that white people.

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<v Speaker 2>Didn't want to do. Now they have brought.

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<v Speaker 1>An explosion of immigrants in this nation, and they doing

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<v Speaker 1>those jobs.

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<v Speaker 2>Because black folks don't want to do. See, so we're

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<v Speaker 2>not recycling much.

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<v Speaker 1>We became middle class, working in fact, but also being

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<v Speaker 1>carpenter's plumbers, electric tradesmen, auto mechanics because of them, black.

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<v Speaker 2>Jobs that other people didn't want to do.

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<v Speaker 1>So this generation don't have lost their minds, don't know

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<v Speaker 1>no history, don't read no books about our legacy. We

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<v Speaker 1>just want to forget what that mean and what that is.

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<v Speaker 1>America doesn't have enough jobs for everybody. So if a lot,

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<v Speaker 1>if they let twelve million people, what they're gonna do,

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<v Speaker 1>they're gonna have to do for self. They're gonna have

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<v Speaker 1>to create a job. But then there were jobs I

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<v Speaker 1>used to I was told this one. I was asked

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<v Speaker 1>this question, and they say, well, if we don't let

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<v Speaker 1>them in the country, then won't be no food pick now, really,

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<v Speaker 1>so you would starve before you allow somebody to pick

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<v Speaker 1>the food. You wouldn't go out there and pick it

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<v Speaker 1>yourself if you had to. I mean think about that.

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<v Speaker 1>You're not gonna pick the food unless someone else do

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<v Speaker 1>it for you. Now, if you that lazy, then you

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<v Speaker 1>don't deserve to eat because if it comes down to

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<v Speaker 1>us having to pick our own food, you won't have

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<v Speaker 1>to pick your own food. So it might not be

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<v Speaker 1>a job that you want to do. But guess what,

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<v Speaker 1>back in the day, that was a black job. You know,

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<v Speaker 1>that's what we call a black job. The fact that

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<v Speaker 1>we gotta walk around and try to make mockery of

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<v Speaker 1>what is historically have been jobs that have been designed specifically.

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<v Speaker 2>For black people.

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<v Speaker 1>You can call it what they want, but this country

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<v Speaker 1>has a legacy of racism and discrimination.

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<v Speaker 2>And when you just allow.

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<v Speaker 1>Twelve million majority immigrants, twelve million immigrant, majority of them

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<v Speaker 1>with no skills, they taking somebody's job, They're affecting some

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<v Speaker 1>group of people.

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<v Speaker 2>They here to make a living, they here to compete

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<v Speaker 2>for whatever jobs that are available in this nation.

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<v Speaker 1>Now, I'm not mad at nobody seeking a better life.

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<v Speaker 1>I'm not upset about no one seeking to change their reality.

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<v Speaker 2>I'm not upset about that at.

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<v Speaker 1>All, because if you're dissatisfied.

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<v Speaker 2>You need to do so. I'm no body.

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<v Speaker 1>Okay, So that's not my argument there, But I'm here to.

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<v Speaker 2>Talk about a black job. What's a black job?

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<v Speaker 1>And why we seem to think that this nation didn't design.

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<v Speaker 2>Or set aside certain jobs just for black folks.

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<v Speaker 3>All right?

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<v Speaker 1>Now, when you got to integration and they opened up

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<v Speaker 1>you know, restaurants and universities and workplace where they hired

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<v Speaker 1>black folks to come in, and you ain't see it

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<v Speaker 1>no more as a black job. But before that, before that,

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<v Speaker 1>and that hasn't changed. There's still jobs here that certain

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<v Speaker 1>people don't want to do, will not do, and they

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<v Speaker 1>feel the above doing those types of jobs now. But

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<v Speaker 1>after the civil rights movement, integration, all right, a lot

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<v Speaker 1>of jobs opened up.

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<v Speaker 2>The quote unquote wasn't necessarily what a black job.

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<v Speaker 1>See and because of the segregation, guess what black folks

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<v Speaker 1>had to do create a black job for themselves. Because

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<v Speaker 1>the white man wasn't hotting. You couldn't go in the restaurant.

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<v Speaker 1>It you better create your own restaurant. They were hired

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<v Speaker 1>skillsmen come in and build beautiful homes for them. But

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<v Speaker 1>after that, you gotta get out. But you wasn't but

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<v Speaker 1>you wasn't allowed to work in certain places. You wasn't

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<v Speaker 1>allowed to go certain places, and you you she just

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<v Speaker 1>wasn't and you were not permitted to walk in the

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<v Speaker 1>front door. So let's not forget our history what a

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<v Speaker 1>black job is. It can be a multitude of things,

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<v Speaker 1>but historically a black job with simply picking cotton and

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<v Speaker 1>a whole lot of other things that white folks forced

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<v Speaker 1>us to do and that they will would not do.

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<v Speaker 1>That's a black job, and today you need to create

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<v Speaker 1>a black job. Just going to school getting a degree

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<v Speaker 1>is not enough to compete. And it's growing and ever

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<v Speaker 1>changing complex world. You could chew gum and walk at.

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<v Speaker 2>The same time.

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<v Speaker 1>Get your paper, get your degree, but also do for

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<v Speaker 1>self as well as you can work in corporate America

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<v Speaker 1>if you so desired, but you also need to do

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<v Speaker 1>for self. There's an opportunity in America to explode in growth,

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<v Speaker 1>both internally and externally, both financially and otherwise. So take

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<v Speaker 1>advantage of the opportunity and don't limit yourself, but create

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<v Speaker 1>that black job, because that's what a black job is,

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<v Speaker 1>the one you created like I created elite books, all right, peace,

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<v Speaker 1>hope you enjoyed what I had to.

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<v Speaker 3>Say, a community, elite and just down traveling it back

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<v Speaker 3>from the thirtieth Essence Festival, I was here in New Orleans, Louisiana.

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<v Speaker 1>Let me tell you, if you never attended it, that's successival.

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<v Speaker 1>I definitely recommend it was huge. It has blown up

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<v Speaker 1>into a huge, huge corporate.

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<v Speaker 4>Event electric I mean thousand upon thousands of thousands. This

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<v Speaker 4>is my first time ever attending the Essays Festival, and people.

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<v Speaker 1>From all over the country, if not something from around

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<v Speaker 1>the world.

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<v Speaker 5>Music culture, that's what it was all about.

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<v Speaker 1>There were tons of activations and vendors throughout the convention.

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<v Speaker 5>I had a festive time. Let me tell you who

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<v Speaker 5>what was said. Vacation wasn't exhausting.

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<v Speaker 1>This wasn't no resting relaxation that I thought, you know,

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<v Speaker 1>because the month of June we had a banging at.

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<v Speaker 4>Believe Books, one event after a major event after another.

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<v Speaker 5>And so I came out here to celebrate my.

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<v Speaker 6>Fiftieth well my sixtieth birthday in April's fiftieth birthday, and

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<v Speaker 6>we kind of targeted our birthday is a place where

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<v Speaker 6>we would try together and celebrate.

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<v Speaker 5>But let me tell you this, this was a well

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<v Speaker 5>attended event. I'm thankful I was able to make it

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<v Speaker 5>this year.

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<v Speaker 1>This the thirtieth anniversary of the Essence Festival, was a

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<v Speaker 1>huge successful. Essence Blown Up Now that's a black magazine.

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<v Speaker 1>They've been around for a long time, and the magazine

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<v Speaker 1>a salts black woman and the culture and the beauty.

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<v Speaker 5>Of black women.

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<v Speaker 1>Well, this year's Essence Festival had huge partnerships like Target,

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<v Speaker 1>Aten and T Disney and McDonald's also called CoA Cola.

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<v Speaker 1>They had huge activations.

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<v Speaker 5>But I got to.

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<v Speaker 1>Point out something because I went to the convention and

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<v Speaker 1>I walked around. I went to they had what was

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<v Speaker 1>called Essen's Authors, all right, because Essen's bringing authors, they

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<v Speaker 1>feature certain books, they have a lot of panels. So

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<v Speaker 1>I got a chance to stop by. I ran into

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<v Speaker 1>Michael Harritt, the author of Black History, A f also

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<v Speaker 1>ran into a few other authors, as well as people

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<v Speaker 1>in the industry, the publishing industry, I mean HarperCollins and

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<v Speaker 1>so forth. There was some legends they were honoring this year,

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<v Speaker 1>Brenda Jackson, who writes a lot of historical fiction, as

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<v Speaker 1>well as Beverly Jenkins also who writes a lot of

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<v Speaker 1>historical fiction. They were honored for their contribution as black authors.

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<v Speaker 1>Brenda Jackson is on her one hundred and fifty book.

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<v Speaker 5>Can you imagine that?

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<v Speaker 1>I mean, now, there are some authors that have written

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<v Speaker 1>a lot of books, but I ain't never met him personally,

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<v Speaker 1>but I met brit To Jackson and she wrote one

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<v Speaker 1>hundred She's on one hundred and fiftieth books. So it

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<v Speaker 1>was powerful to meet legends that have been in the

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<v Speaker 1>publishing industry and for quite some time as well as

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<v Speaker 1>it was just nice to be around.

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<v Speaker 5>People love books.

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<v Speaker 2>We loved black.

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<v Speaker 1>Books was kind of one of the quotes that was

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<v Speaker 1>on a big billboard inside the space. The activation was

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<v Speaker 1>a very beautiful space, and I honored to have traveled

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<v Speaker 1>out to the Essence Festival and be there to witness

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<v Speaker 1>such a well organized, curated, designed, marketed space for black authors.

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<v Speaker 1>And it was very important that while I was there

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<v Speaker 1>that had I dropped by that booth because as a

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<v Speaker 1>black bookstore who host a lot of authors, I wanted

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<v Speaker 1>to meet as many as possible, particularly since Malik is

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<v Speaker 1>the height man of books. So it was a very,

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<v Speaker 1>very very wonderful experience.

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<v Speaker 5>The place was huge.

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<v Speaker 1>I'm be honest, I've been to a lot of conventions

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<v Speaker 1>in my life. That was the biggest convention, particularly a

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<v Speaker 1>black convention, that I've ever attended. And I got to

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<v Speaker 1>give kudos to Essens for the many years serving the culture,

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<v Speaker 1>elevating the culture, and evolving the culture. So I was

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<v Speaker 1>proud to be there. I was proud to participate. And

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<v Speaker 1>let me say this, you haven't attended the Essen Festival,

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<v Speaker 1>I would encourage you to do. So that was my

0:16:43.640 --> 0:16:45.960
<v Speaker 1>first time, and like I said, that was the thirtieth

0:16:46.160 --> 0:16:50.360
<v Speaker 1>and a first of the Essens Festival. So I would

0:16:50.360 --> 0:16:54.880
<v Speaker 1>definite return visit it again. But just let me tell

0:16:54.920 --> 0:16:59.120
<v Speaker 1>you some of the things that I just wanted to

0:16:59.120 --> 0:17:02.920
<v Speaker 1>point out. It's nothing, it's not a knock on the essence,

0:17:03.320 --> 0:17:08.000
<v Speaker 1>but it's just something that because the event is all

0:17:08.040 --> 0:17:12.080
<v Speaker 1>about empowerment, it's all about the culture, it's all about elevation,

0:17:12.240 --> 0:17:15.120
<v Speaker 1>it's all about the black experience.

0:17:15.480 --> 0:17:21.959
<v Speaker 7>And it was amazing to see to my surprise, like

0:17:22.080 --> 0:17:25.560
<v Speaker 7>Target had this huge booth, so they McDonalds so that

0:17:25.920 --> 0:17:27.400
<v Speaker 7>Coca Cola and.

0:17:29.240 --> 0:17:35.440
<v Speaker 1>Target was given out this they had this.

0:17:34.119 --> 0:17:36.080
<v Speaker 5>This quote it was called security bag.

0:17:36.160 --> 0:17:40.880
<v Speaker 1>All right, you know something that if you know anything

0:17:40.920 --> 0:17:44.520
<v Speaker 1>about black culture, you know we say security bag. So anyway,

0:17:44.600 --> 0:17:52.040
<v Speaker 1>they had in big letters given out bags. I didn't

0:17:52.080 --> 0:17:54.080
<v Speaker 1>find out that that's what they was given out until

0:17:54.119 --> 0:17:57.359
<v Speaker 1>I asked, I said, I asked one of the security

0:17:57.440 --> 0:18:00.840
<v Speaker 1>I said, wow, what's all these people in this line?

0:18:01.480 --> 0:18:05.160
<v Speaker 5>What are they getting? And he said getting a bag?

0:18:05.320 --> 0:18:11.199
<v Speaker 5>I said, what, listen, let me tell you this line was.

0:18:12.320 --> 0:18:15.240
<v Speaker 1>It had a point where it say sixty minutes all right,

0:18:16.040 --> 0:18:19.359
<v Speaker 1>then it went past that to another area.

0:18:20.320 --> 0:18:22.160
<v Speaker 5>Literally people were standing.

0:18:21.920 --> 0:18:26.600
<v Speaker 1>Line for eighty minutes to get a ten cent bag.

0:18:27.080 --> 0:18:33.560
<v Speaker 1>Now I got to ask the question, how much.

0:18:33.720 --> 0:18:35.760
<v Speaker 5>Do you value your time?

0:18:37.080 --> 0:18:41.320
<v Speaker 1>Was a target bag with a couple of two cent

0:18:41.440 --> 0:18:47.840
<v Speaker 1>items worth eighty minutes of your time? Well, I got

0:18:47.840 --> 0:18:51.760
<v Speaker 1>to talk about that, but I'm gonna talk about that

0:18:51.800 --> 0:18:53.720
<v Speaker 1>at a different time because I don't want to talk

0:18:53.720 --> 0:18:55.240
<v Speaker 1>about it on this segment.

0:18:55.119 --> 0:18:59.359
<v Speaker 8>Because that's a mindset and that's something different. But the

0:18:59.560 --> 0:19:06.359
<v Speaker 8>essence for Vote, I thought was like prolific to see something.

0:19:06.240 --> 0:19:08.320
<v Speaker 5>Organized in the way that it was and.

0:19:08.359 --> 0:19:11.960
<v Speaker 9>Bringing people to get They had like three major concerts

0:19:12.359 --> 0:19:19.280
<v Speaker 9>hit one headline by I Believe Cash Money, one headline

0:19:19.359 --> 0:19:20.760
<v Speaker 9>by Usher, and the.

0:19:20.800 --> 0:19:23.359
<v Speaker 5>Other headline by Janet Jocksh.

0:19:23.520 --> 0:19:28.119
<v Speaker 1>I went to the Janey Jacks Carcle powerful. It was

0:19:28.160 --> 0:19:34.640
<v Speaker 1>a very very entertaining concert. Maids played Honor and Frankie

0:19:34.640 --> 0:19:41.159
<v Speaker 1>Belly also Victoria when they performed the very sexy and

0:19:41.240 --> 0:19:47.480
<v Speaker 1>classy forty five minutes of Entertainment. Now, I mean it

0:19:47.560 --> 0:19:51.640
<v Speaker 1>was entertaining. S WV put on it, put it down

0:19:51.800 --> 0:19:56.000
<v Speaker 1>odies but Goodies, R and B was live and well.

0:19:56.080 --> 0:20:00.320
<v Speaker 1>Janet did her thing. She's prolific, she's exciting. She's one

0:20:00.359 --> 0:20:04.439
<v Speaker 1>of the most top female no just artist period in

0:20:04.480 --> 0:20:05.119
<v Speaker 1>the world.

0:20:05.520 --> 0:20:07.360
<v Speaker 5>And her songs are.

0:20:07.240 --> 0:20:13.480
<v Speaker 1>Hits for days, so it was a charged up concert.

0:20:13.920 --> 0:20:18.560
<v Speaker 1>I went to a brunch at the Highest Hotel. It

0:20:18.800 --> 0:20:25.160
<v Speaker 1>was three thousand people dressing in all white crazy. That

0:20:25.320 --> 0:20:28.560
<v Speaker 1>was the largest brunch I've attended in my life.

0:20:29.080 --> 0:20:31.040
<v Speaker 5>And people we partied.

0:20:31.840 --> 0:20:36.320
<v Speaker 1>These bands just got to beat the capital of bands

0:20:36.359 --> 0:20:37.280
<v Speaker 1>live music.

0:20:37.880 --> 0:20:39.040
<v Speaker 5>It was extraordinary.

0:20:39.119 --> 0:20:42.960
<v Speaker 1>I think this is the capitol musicians for show, especially

0:20:43.000 --> 0:20:46.879
<v Speaker 1>for jazz. I mean, we walked down Bourbon Street and

0:20:47.080 --> 0:20:49.960
<v Speaker 1>popped into a couple of places and the music was

0:20:50.040 --> 0:20:53.600
<v Speaker 1>just popping and on and culture and entertaining and exciting

0:20:53.640 --> 0:20:54.280
<v Speaker 1>and electric.

0:20:54.880 --> 0:20:56.840
<v Speaker 5>And these live bands, man.

0:20:56.720 --> 0:20:58.600
<v Speaker 2>They are amazing.

0:20:59.320 --> 0:21:01.040
<v Speaker 5>Went down the Frenchman Quarter.

0:21:01.880 --> 0:21:04.719
<v Speaker 1>You know, we took a taxi, but it was a

0:21:04.720 --> 0:21:07.840
<v Speaker 1>bike taxi, right, and the guy was like, you want

0:21:07.840 --> 0:21:10.440
<v Speaker 1>Bourmonton Street or you want Frenchman Quarter.

0:21:11.040 --> 0:21:14.360
<v Speaker 5>I was she's And then he gave me us a definition.

0:21:14.400 --> 0:21:16.640
<v Speaker 1>She said, if you want to go to the Sioux

0:21:16.680 --> 0:21:18.320
<v Speaker 1>and Crazy, you go to Bourbon Street.

0:21:18.760 --> 0:21:21.320
<v Speaker 5>If you want to be around adults, you go to

0:21:21.359 --> 0:21:22.240
<v Speaker 5>Frenchman Quarters.

0:21:22.359 --> 0:21:25.160
<v Speaker 1>I said, okay, We're going to Frenchman Quarters because I've

0:21:25.200 --> 0:21:28.600
<v Speaker 1>already done the Bourbon already. I do concur what he said,

0:21:28.640 --> 0:21:30.800
<v Speaker 1>but it was funny how he said it, because he

0:21:30.840 --> 0:21:32.160
<v Speaker 1>lives out there, works out.

0:21:31.960 --> 0:21:34.639
<v Speaker 5>There, and he was pumping that biking. We had a

0:21:34.680 --> 0:21:35.360
<v Speaker 5>wonderful time.

0:21:35.440 --> 0:21:38.000
<v Speaker 1>We ended up down at Frenchman Quarters, saw a couple

0:21:38.000 --> 0:21:48.840
<v Speaker 1>of lines man so all week long, hotel, pool, fun, music, dancing, concerts, convention.

0:21:49.560 --> 0:21:55.520
<v Speaker 1>It was just a amazing five six days here. I

0:21:55.560 --> 0:21:58.199
<v Speaker 1>had a wonderful time and I'm hitting back home, and

0:21:58.240 --> 0:22:00.119
<v Speaker 1>I just wanted to give y'all taste because you know,

0:22:00.240 --> 0:22:04.400
<v Speaker 1>Malice bookshelf bringing a world together with books, culture and community.

0:22:04.480 --> 0:22:08.800
<v Speaker 1>All that I witnessed out here, our witness books, witness culture,

0:22:09.080 --> 0:22:14.720
<v Speaker 1>and our witness community. Now I just want to touch

0:22:14.840 --> 0:22:19.879
<v Speaker 1>on briefly here is how much is your time worth?

0:22:20.240 --> 0:22:20.640
<v Speaker 5>All right?

0:22:20.720 --> 0:22:29.720
<v Speaker 1>Because time equals money, time can equal health, time can equal.

0:22:31.080 --> 0:22:34.920
<v Speaker 5>Whatever you want it to be. But the question is.

0:22:36.520 --> 0:22:38.840
<v Speaker 1>If a person gonna complain about how much they get

0:22:38.880 --> 0:22:43.080
<v Speaker 1>paid an hour, then they got to ask themselves. Is

0:22:43.160 --> 0:22:46.040
<v Speaker 1>waiting in line for eighty minutes to get a ten

0:22:46.119 --> 0:22:49.080
<v Speaker 1>cent bag from Target and to walk around with a

0:22:49.200 --> 0:22:52.800
<v Speaker 1>bag that Target is not paying you to walk around

0:22:52.840 --> 0:22:58.200
<v Speaker 1>and advertise them for is that viable use of your time?

0:23:00.680 --> 0:23:07.600
<v Speaker 1>That's where this stegment how valuable is your time.

0:23:08.800 --> 0:23:13.080
<v Speaker 5>Worth? Came from when I saw what I saw.

0:23:13.440 --> 0:23:17.760
<v Speaker 1>I saw people standing in the line an hour to

0:23:17.840 --> 0:23:22.040
<v Speaker 1>get a free French fry from McDonald's.

0:23:22.359 --> 0:23:24.879
<v Speaker 5>Right, they had a whole fashion thing that they was doing.

0:23:26.600 --> 0:23:29.240
<v Speaker 1>But on the side they're giving our free French fry

0:23:29.840 --> 0:23:32.000
<v Speaker 1>and people stand in a line an hour to get

0:23:32.480 --> 0:23:38.000
<v Speaker 1>some fries. I said to myself, No, Ray, about twenty

0:23:38.040 --> 0:23:42.919
<v Speaker 1>meters is the full court, even if they're charging the

0:23:43.040 --> 0:23:47.080
<v Speaker 1>fries five ballas how much is your time of work

0:23:47.359 --> 0:23:51.120
<v Speaker 1>that you were standing rid to get a free French fries,

0:23:51.760 --> 0:23:56.200
<v Speaker 1>to get a ten shin bang, to be in Disney

0:23:56.280 --> 0:24:00.439
<v Speaker 1>line to get some free Mickey Mouse head pieces that

0:24:00.600 --> 0:24:04.040
<v Speaker 1>probably cost five cent for them to make, mass produced,

0:24:04.080 --> 0:24:05.080
<v Speaker 1>probably from China.

0:24:05.560 --> 0:24:09.359
<v Speaker 5>So my question is how much is your time worth?

0:24:09.880 --> 0:24:12.639
<v Speaker 5>How falable do you fighting your time?

0:24:12.920 --> 0:24:16.760
<v Speaker 10>Because for me, that should be it should be a

0:24:16.840 --> 0:24:21.160
<v Speaker 10>conversation to be addressed. They could have easily gave out

0:24:21.200 --> 0:24:23.919
<v Speaker 10>them bags as you were walking.

0:24:23.560 --> 0:24:27.320
<v Speaker 1>In, and Target could have did some other type of activation.

0:24:27.800 --> 0:24:31.440
<v Speaker 5>But to put together an activation and.

0:24:31.440 --> 0:24:31.760
<v Speaker 10>To have.

0:24:33.320 --> 0:24:41.520
<v Speaker 1>People standing line to get at tention back, that's mind control.

0:24:41.720 --> 0:24:41.960
<v Speaker 1>To me.

0:24:43.440 --> 0:24:47.800
<v Speaker 5>You're giving them your power that you have.

0:24:47.880 --> 0:24:51.919
<v Speaker 10>Control over, because that's not a good use of your time.

0:24:52.480 --> 0:24:52.680
<v Speaker 4>Man.

0:24:52.720 --> 0:24:56.040
<v Speaker 1>Do you know they had a lot of vendors from

0:24:56.040 --> 0:24:59.800
<v Speaker 1>all over this country came there to set up, pay thousands,

0:25:00.160 --> 0:25:06.160
<v Speaker 1>thousands and thousands of dollars to display their product.

0:25:05.440 --> 0:25:06.199
<v Speaker 5>For the people.

0:25:06.760 --> 0:25:11.879
<v Speaker 1>And then you take eighty minutes, sixty minutes of your time,

0:25:12.320 --> 0:25:17.919
<v Speaker 1>said walking around and looking at these different vendors in

0:25:18.000 --> 0:25:23.400
<v Speaker 1>the different products that they created and offered into enriched

0:25:24.240 --> 0:25:29.119
<v Speaker 1>Black entrepreneurship. To wait in line to get a free

0:25:29.359 --> 0:25:34.679
<v Speaker 1>ten cent bag, that to me is kind of productive.

0:25:34.920 --> 0:25:38.080
<v Speaker 5>And to me, I saw that as an insult to.

0:25:40.400 --> 0:25:45.399
<v Speaker 1>For an activation that man, they said, I don't even

0:25:45.400 --> 0:25:50.000
<v Speaker 1>went one day and the thing was huge. A million

0:25:50.119 --> 0:25:54.240
<v Speaker 1>square foot was occupied and it was huge. And I'm saying,

0:25:54.280 --> 0:25:57.800
<v Speaker 1>it's about education, it's about the culture, and Target ain't

0:25:57.880 --> 0:25:58.720
<v Speaker 1>about the cold now.

0:25:58.760 --> 0:26:02.160
<v Speaker 11>They sell the culture, but they ain't about the culture now.

0:26:02.520 --> 0:26:05.760
<v Speaker 11>And I'm glad to see that they selling, you know,

0:26:05.880 --> 0:26:09.840
<v Speaker 11>bringing in activations, black products and so forth, and selling.

0:26:09.520 --> 0:26:12.399
<v Speaker 1>It to the distributing it because some of us can

0:26:12.480 --> 0:26:14.600
<v Speaker 1>create a product but don't have a way to distribut it.

0:26:14.720 --> 0:26:17.639
<v Speaker 1>So Target it's helping some of these activate, some selling

0:26:17.680 --> 0:26:20.160
<v Speaker 1>black and celebration to.

0:26:19.600 --> 0:26:22.679
<v Speaker 5>Sell that product. And be distributed through CHI. That's a

0:26:22.720 --> 0:26:23.440
<v Speaker 5>wonderful thing.

0:26:24.160 --> 0:26:25.200
<v Speaker 2>And many of.

0:26:25.160 --> 0:26:28.080
<v Speaker 1>Those activations or those part could have been there for

0:26:28.119 --> 0:26:31.560
<v Speaker 1>people to walk up and engage. But the standing line

0:26:31.680 --> 0:26:35.359
<v Speaker 1>that was the main Activate the standing line and get

0:26:35.640 --> 0:26:38.119
<v Speaker 1>a cheap ten cent bag.

0:26:38.200 --> 0:26:46.320
<v Speaker 5>That for eighty seventy sixty minutes. I thought that that

0:26:47.960 --> 0:26:52.040
<v Speaker 5>was insulting to me too, that you got the your.

0:26:51.960 --> 0:26:56.560
<v Speaker 8>Time miners, the value of your time miners, and that's

0:26:56.600 --> 0:26:58.520
<v Speaker 8>not a balance or an equal balance.

0:26:58.880 --> 0:27:02.080
<v Speaker 5>You're not getting a term for your time in that case.

0:27:02.359 --> 0:27:04.960
<v Speaker 5>And to me, stuff like that because they had.

0:27:06.520 --> 0:27:13.760
<v Speaker 1>Like they had activations of talking about economics and economic growth.

0:27:13.600 --> 0:27:17.520
<v Speaker 5>And business and so forth. They had an economic summit, which.

0:27:17.359 --> 0:27:23.840
<v Speaker 1>Is great, which to me was also crazy because they

0:27:23.960 --> 0:27:27.240
<v Speaker 1>had Okay, you had to go through security to get in,

0:27:27.560 --> 0:27:29.240
<v Speaker 1>you had to go do a double.

0:27:29.119 --> 0:27:31.720
<v Speaker 5>Security to get in that when they was required more

0:27:34.040 --> 0:27:35.880
<v Speaker 5>to get inside of there than it was to get

0:27:35.880 --> 0:27:37.080
<v Speaker 5>inside of the actual.

0:27:36.840 --> 0:27:40.119
<v Speaker 1>Convintion, which I said, now you know, I meant people

0:27:40.119 --> 0:27:42.280
<v Speaker 1>that's gonna turn off and discourage it. They're not gonna

0:27:42.280 --> 0:27:45.040
<v Speaker 1>go to the most important thing here, which is inside

0:27:45.560 --> 0:27:49.480
<v Speaker 1>of the economic summing as well. So I said, man,

0:27:49.520 --> 0:27:52.360
<v Speaker 1>why won't you do that you know where you make

0:27:52.440 --> 0:27:55.080
<v Speaker 1>it difficult to go to the most important part, which

0:27:55.119 --> 0:27:56.240
<v Speaker 1>is the economic summing.

0:27:56.440 --> 0:27:58.879
<v Speaker 5>Well, anyway, whoever.

0:27:58.640 --> 0:28:02.800
<v Speaker 1>Was talking something that right there should have been the

0:28:02.840 --> 0:28:04.679
<v Speaker 1>first thing addressed.

0:28:04.720 --> 0:28:08.919
<v Speaker 5>How much is your time order? How much do you

0:28:09.119 --> 0:28:12.280
<v Speaker 5>value your time? Because the line to get a.

0:28:12.280 --> 0:28:15.160
<v Speaker 1>Tent with then you know target is a major spot.

0:28:15.280 --> 0:28:17.760
<v Speaker 1>So it would have been like, oh, you're attacking you

0:28:17.840 --> 0:28:20.679
<v Speaker 1>know target. We don't want to undermine our sponsors. But

0:28:20.760 --> 0:28:23.320
<v Speaker 1>at the same time, you got to find a way

0:28:23.359 --> 0:28:26.119
<v Speaker 1>to address that. Maybe that wasn't the best way to

0:28:26.200 --> 0:28:28.919
<v Speaker 1>address it at that time, But when they debrief and

0:28:28.960 --> 0:28:32.320
<v Speaker 1>talk about they need to talk about a better strategy

0:28:32.400 --> 0:28:35.080
<v Speaker 1>and a better use of people's time, because that takes

0:28:35.080 --> 0:28:37.760
<v Speaker 1>away from all the other vendors that came across the

0:28:37.920 --> 0:28:42.760
<v Speaker 1>nation to bring you products that they have created or

0:28:43.160 --> 0:28:47.080
<v Speaker 1>published or ain't a fright to. So I just think

0:28:47.200 --> 0:28:51.280
<v Speaker 1>that I think that it shouldn't be addressed because I

0:28:51.320 --> 0:28:53.280
<v Speaker 1>don't think that you should have people waiting in the

0:28:53.360 --> 0:28:57.000
<v Speaker 1>line that long to get something that's not even worth

0:28:57.040 --> 0:28:57.600
<v Speaker 1>their time.

0:28:57.880 --> 0:29:00.560
<v Speaker 5>I don't even think it's there fault. Sometimes you just

0:29:00.560 --> 0:29:02.440
<v Speaker 5>don't know. Sometimes you just don't know.

0:29:03.400 --> 0:29:06.640
<v Speaker 2>I just thought that I'll do a segment.

0:29:06.840 --> 0:29:08.360
<v Speaker 5>How much is your time worth?

0:29:09.280 --> 0:29:14.960
<v Speaker 1>That before you begin to decide on something, think about

0:29:15.000 --> 0:29:18.680
<v Speaker 1>how much your time is worth so that to make

0:29:18.720 --> 0:29:26.080
<v Speaker 1>sure you're getting something worth your time. Thanks for listening

0:29:26.240 --> 0:29:29.920
<v Speaker 1>to Maleak's Bookshelf, where topics on the shelf are books, culture,

0:29:30.080 --> 0:29:30.760
<v Speaker 1>and community.

0:29:31.040 --> 0:29:33.920
<v Speaker 2>Be sure to subscribe and leave me a review. Check

0:29:33.920 --> 0:29:37.160
<v Speaker 2>out my instagram at Malak Books. See you next time.