WEBVTT - How Environmental Psychology Works

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<v Speaker 1>Welcome to Stuff you should Know, a production of My

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<v Speaker 1>Heart Radios How Stuff Works. Hey, and welcome to the podcast.

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<v Speaker 1>I'm Josh Clark, and there's Charles w Chuco Bryant, and

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<v Speaker 1>there's a Jerry over there. Stuff you should know. Actually

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<v Speaker 1>had to program that was real, because a real real frog.

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<v Speaker 1>So we're in our nice quiet room here. It's so

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<v Speaker 1>nice to feel. The walls are dark and padded, ensconced

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<v Speaker 1>in love, and our chairs are comfy. It doesn't smell

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<v Speaker 1>that much. Jerry's food is in the stinky as usual. Actually,

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<v Speaker 1>it's funny you stayed in here when I want to

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<v Speaker 1>go get a drink to come back. Its smells pretty

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<v Speaker 1>pollock paneerie, like you can just think it is. I'm

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<v Speaker 1>just used to it. It's a good smell. And like

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<v Speaker 1>a restaurant or your dining room at your home or

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<v Speaker 1>kitchen in the studio, it's a weird smell. You know

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<v Speaker 1>what kind of food. Jerry hates American food? I know

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<v Speaker 1>she hates American food. She does, man, she's always eaten

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<v Speaker 1>great food from all over the World's good job. Uh so, Chuck. Yes,

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<v Speaker 1>we're talking today about psychology, but not the head shrinking

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<v Speaker 1>more the head, expanding variety of psychology. Shrink that head,

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<v Speaker 1>blow it up, because psychology over the years has really

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<v Speaker 1>kind of increased its scope further and further out of

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<v Speaker 1>your noggin. Yeah. It kind of started out very focused

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<v Speaker 1>on the noggin, very and then it was like, well,

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<v Speaker 1>truth be told, your mom has a lot to do

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<v Speaker 1>with this stuff too, and your friends going to come

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<v Speaker 1>out and say it, and your dad, they really screwed

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<v Speaker 1>you up. And then with this stuff with environmental psychology

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<v Speaker 1>has really expanded on a macro level. Yeah, because it's

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<v Speaker 1>saying and not only are you all screwed up by

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<v Speaker 1>yourself and your friends and family are screwing you up,

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<v Speaker 1>the physical spaces that you exist in can screw you up,

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<v Speaker 1>or the other side is great to make you happier,

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<v Speaker 1>more relaxed, um less stressed out. And we environmental psychologists

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<v Speaker 1>is what they started to call themselves, UM, are going

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<v Speaker 1>to figure out exactly the how, what, who, why, when, where,

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<v Speaker 1>the who's it, the any who, all of it to

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<v Speaker 1>explain how our environments affect us. And then while we're

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<v Speaker 1>at it, let's just throw in the whole kitchen sink.

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<v Speaker 1>We're gonna do it the other way to we're going

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<v Speaker 1>to figure out how humans affect the environment and how

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<v Speaker 1>we can make humans better stewards of the environment. But

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<v Speaker 1>for now, we're going to go take a nap because

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<v Speaker 1>this is a lot. Yeah, but all of this through

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<v Speaker 1>the lens of psychology, which, like I read this stuff,

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<v Speaker 1>I think it's really cool and interesting, and I think

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<v Speaker 1>you do too initially, but it seems to break down

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<v Speaker 1>a little bit scientifically. Uh and my whole jam. When

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<v Speaker 1>I walked in, I was like, I think this is

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<v Speaker 1>really neat, Like maybe they just shouldn't call it science

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<v Speaker 1>and they should just say like, hey, let's uh, let's

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<v Speaker 1>look at how a grocery store can best be planned out, um,

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<v Speaker 1>and touch on some psychology, but like, don't ask me

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<v Speaker 1>to prove it with studies that can be replicated. So

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<v Speaker 1>there are a lot of studies about this stuff. They're legitimate,

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<v Speaker 1>you know, um, peer reviewed studies, but they're they're real

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<v Speaker 1>disparate and not necessarily related. And I think what you're

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<v Speaker 1>talking about is environmental psychology tries to kind of bring

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<v Speaker 1>them all together and say this is our jam, and

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<v Speaker 1>that that the thing. The pieces don't necessarily connect yet

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<v Speaker 1>like you would think they would from you know, looking

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<v Speaker 1>on the outside, seeing that there's a whole field of

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<v Speaker 1>psychology dedicated to studying this is it. Hey, I want

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<v Speaker 1>to be paid a lot of money to consult on

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<v Speaker 1>a new shopping mall. I I maybe so, but I

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<v Speaker 1>honestly don't know what what the what the drive is?

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<v Speaker 1>I don't know. It's interesting stuff though, oh yeah it's

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<v Speaker 1>but it's famously interesting. Everybody loves environmental psychology, even if

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<v Speaker 1>you don't know the name of it. And people have

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<v Speaker 1>understood too that, like, our environments do affect us for

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<v Speaker 1>way longer than environmental psychology has been around. There's a

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<v Speaker 1>like every history of environmental psychology that you'll read will

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<v Speaker 1>give this example of Marco Polo reporting in the thirteenth century.

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<v Speaker 1>He came across a ruler in China who was curious

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<v Speaker 1>about why some neighboring state or kingdom was always like

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<v Speaker 1>super hostile, not only with other kingdoms, but within the

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<v Speaker 1>kingdom themselves. So he ordered an experiment done where he

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<v Speaker 1>had soil brought in from that kingdom placed under the

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<v Speaker 1>chairs of some people, and all the people started arguing.

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<v Speaker 1>So he concluded it must be in the soil, which

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<v Speaker 1>is I guess an early scientific experiment. He never explained

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<v Speaker 1>what was in the soil. Maybe ghosts. Yeah, right, should

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<v Speaker 1>we talk about Churchill since we're talking about history, Yeah,

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<v Speaker 1>we gotta kind of leap forward from the thirteenth century. Yeah.

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<v Speaker 1>Churchill very famously said we shape our buildings and later

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<v Speaker 1>they shape us belch cigar toke Uh. And he very

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<v Speaker 1>famously when World War two bombed out the Parliament building,

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<v Speaker 1>he said, rebuild it just as it was, and everyone

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<v Speaker 1>else like, hey, governor, shouldn't it be a bit bigger? No? Uh,

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<v Speaker 1>they had the chance to give everyone a little more space,

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<v Speaker 1>and no, do it exactly like it was. Uh. He

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<v Speaker 1>wanted to create a sense of urgency, and he said

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<v Speaker 1>at critical votes and moments it would be filled beyond capacity,

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<v Speaker 1>with members spilling out into the aisles. Sarn a little

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<v Speaker 1>Sean Connery in there. I can't let it pass. In

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<v Speaker 1>his view, a sustainable, I'm sorry, shootable sense of crowd

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<v Speaker 1>and urgency. That's pretty good. Key do Roger Moore doing

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<v Speaker 1>Winston Churchill. No, I've never tried Roger Moore. Yeah, I've

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<v Speaker 1>never heard anybody do Roger Moore. That was pretty good.

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<v Speaker 1>So um so. Yeah, there's been this awareness that like

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<v Speaker 1>like Churchill says, we shape our buildings and later they

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<v Speaker 1>shape us. But it wasn't a field a part of

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<v Speaker 1>psychology until the late fifties early sixties. Um. And actually

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<v Speaker 1>you can trace it back to one group of people

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<v Speaker 1>at City University, New York, YEP led by what are

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<v Speaker 1>they the Fighting Manhattan Transfers. They have a great a

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<v Speaker 1>capella group. Um, they were all they're a bunch of Cooney's.

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<v Speaker 1>I'm not sure which one this was City Mary, New York,

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<v Speaker 1>Like you know, they're all over town. Oh I didn't

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<v Speaker 1>know that. Okay, well I'm not sure which one it

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<v Speaker 1>was either. But Harold Prashansky was the leader of this

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<v Speaker 1>group from CUNEY and they were a group of social

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<v Speaker 1>psychologists and some people at a hospital in New York. Uh,

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<v Speaker 1>we'll just say hospital because it's probably only one, like

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<v Speaker 1>there's only one QUNI. Um. They came to this group

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<v Speaker 1>and said, hey, we're trying to figure out how to

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<v Speaker 1>make our hospital rooms like way better for patients. He said,

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<v Speaker 1>we're from hospital, right, he said, okay, we're from un UM.

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<v Speaker 1>And and Harold Persanski is like, we have no idea

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<v Speaker 1>how to tell you how to do that? Yeah, So

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<v Speaker 1>he's he went ahead and founded environmental psychology, which which

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<v Speaker 1>seeks to do exactly that. Yeah, he wrote the book

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<v Speaker 1>on it, the first one that is I'm sure they're

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<v Speaker 1>a gazillion now, uh. In nineteen seventy environmental psychology Colon

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<v Speaker 1>manned and his physical setting and by man he means

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<v Speaker 1>person human. But it was nineteen seventy, so there were

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<v Speaker 1>only men that mattered in nineteen seventy. So he is

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<v Speaker 1>the father of environmental psychology. He's the father of lies.

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<v Speaker 1>You know what I think the deal is is so unwieldy,

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<v Speaker 1>and they're trying to corral this unwieldy thing because it's

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<v Speaker 1>nature and its design and its color, and it's fabrics

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<v Speaker 1>and it's people's brains and all right, So we're just

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<v Speaker 1>gonna gripe about it sporadically throughout the whole episode. So

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<v Speaker 1>the whole idea of prior to environmental psychology, um and

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<v Speaker 1>still is the case in a lot of in a

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<v Speaker 1>lot of cases, is if you're going to do an experiment,

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<v Speaker 1>they would bring you to a very um just plain

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<v Speaker 1>lab and their idea was like, let's strip away everything

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<v Speaker 1>so you're not influenced by anything. They would hose you

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<v Speaker 1>off exactly, delouse you, and you would be just sitting

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<v Speaker 1>in a white room with fluorescent bulbs buzzing above your

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<v Speaker 1>head and Bill Murrays zapping you whenever you gave a

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<v Speaker 1>wrong answer, and they're like, this is the way to

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<v Speaker 1>do it. But there are a couple of psychologists Um

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<v Speaker 1>Roger Barker and Kurt Lewin specifically, that said, um, you

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<v Speaker 1>know what, that's making things worse. Stripping the world away

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<v Speaker 1>and putting people in the sterile environments like you're gonna

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<v Speaker 1>be confounding results just from the outset. It doesn't make

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<v Speaker 1>any sense in psychology psychologies. Other psychologists said, shut up,

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<v Speaker 1>be quiet, you two and they said, no, we won't.

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<v Speaker 1>We're going to go found environmental psychology along with Harold

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<v Speaker 1>Krushansky and the idea that you have to not only

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<v Speaker 1>study people in their natural setting to really understand what's

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<v Speaker 1>motivating their behavior, but also the idea that that natural

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<v Speaker 1>setting itself is is creating part of their behavior. You

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<v Speaker 1>can't you can't study that in the lab. So that's

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<v Speaker 1>one of the things that makes um environmental psychology unusual

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<v Speaker 1>is it's not meant to be conducted in the lab.

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<v Speaker 1>It's meant to be conducted in a real world study,

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<v Speaker 1>a real world setting. And the other thing about it

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<v Speaker 1>is it's multidiscipline area as well. Unwieldy. It is some

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<v Speaker 1>would say inclusive, but unwieldy also works as well. Yeah,

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<v Speaker 1>because what they're looking at is what they call uh

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<v Speaker 1>molar units, which are very large scale. We're talking about communities,

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<v Speaker 1>neighbor hoods. Maybe your house, house or or room is

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<v Speaker 1>probably about the smallest thing you think, or or maybe

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<v Speaker 1>your personal space. They seem to have adopted that as well. Yeah,

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<v Speaker 1>it's all over the place. Uh, and it covers every

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<v Speaker 1>angle that you can think of in terms of how

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<v Speaker 1>you interact with your environment. UM. Like we said, like um,

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<v Speaker 1>spatial planning and lighting, economics, acoustics, color, empty space. Yeah,

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<v Speaker 1>imagine that that's a brain buster right there. It is UM.

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<v Speaker 1>And so when what they're studying, what environmental psychologists study,

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<v Speaker 1>or what they call transactions, And this has been a

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<v Speaker 1>particular bone in my craw. I've never once seen someone

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<v Speaker 1>concretely defined what a transaction is. I would guess that

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<v Speaker 1>it's a transaction. It's just how you transact and interact

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<v Speaker 1>with those things, right, but exactly how like a transaction

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<v Speaker 1>And I'm totally pulling this out of my key. Start, Well,

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<v Speaker 1>then you're an environmental problems. But a transaction might be

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<v Speaker 1>like when you walk into a room and sit down

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<v Speaker 1>in a chair, that's probably a transaction with that room, right,

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<v Speaker 1>maybe why not? But my question also is like, Okay,

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<v Speaker 1>if you sit quietly in a room for an hour,

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<v Speaker 1>is that a transaction itself? Or is that hour made

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<v Speaker 1>up of much smaller transactions like you stirring in the

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<v Speaker 1>room because the concrete floor is making your butt fall asleep,

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<v Speaker 1>or you start to get scared because you hear a

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<v Speaker 1>weird noise, and like, all of the things that happened

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<v Speaker 1>over the hour, are those transactions or is the whole

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<v Speaker 1>thing a transaction. I've just never heard it concretely defined,

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<v Speaker 1>and it kind of drove me crazy because I really

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<v Speaker 1>looked for a solid definition of it. But just suffice

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<v Speaker 1>to say that in the field of environmental psychology, will

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<v Speaker 1>they study your transactions, which means your interaction with the environment,

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<v Speaker 1>And hey, let's just go ahead and say it the

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<v Speaker 1>environment's interaction with you in return. That's right. I'm sorry,

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<v Speaker 1>I'm glad you're crabby about one. And that's usually my role,

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<v Speaker 1>you know, I'm happy to take it over this time.

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<v Speaker 1>So where you first started seeing the impact of environmental

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<v Speaker 1>psychology was an architecture, and this has been going on

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<v Speaker 1>for decades basically, and it makes sense. This part makes

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<v Speaker 1>the most sense to me. Yeah, like when you transact

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<v Speaker 1>with a building and a lobby or an elevator or

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<v Speaker 1>a staircase, or an office or a or air wolf

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<v Speaker 1>or air wolf or the concierge desk in a hotel,

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<v Speaker 1>like all of this stuff has Oh, there's always been

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<v Speaker 1>a lot of thought, probably before they even called it

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<v Speaker 1>environmental psychology, like how do people interact with this when

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<v Speaker 1>you walk in? You want people to be uh, feel

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<v Speaker 1>good and understand where things are. Um, well, now there's

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<v Speaker 1>a balance that has to be struck. Though I don't

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<v Speaker 1>know if that actually did exist before environment I think

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<v Speaker 1>that may have been a contribution from the field. Yes,

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<v Speaker 1>I mean, yes, I'm sure there was some design or

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<v Speaker 1>something like that, but the the ideas what you just

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<v Speaker 1>said to have really been helped along by the field

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<v Speaker 1>of environments. Like you might be right, because that's what's

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<v Speaker 1>called bottom up, Like let's really think about how people

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<v Speaker 1>interact with this environment and whereas before it was topped down, like,

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<v Speaker 1>let's just build this beautiful building, and it turns out

0:13:20.600 --> 0:13:24.280
<v Speaker 1>it's really confusing, Yeah, um, because they didn't think about people, know,

0:13:24.440 --> 0:13:26.560
<v Speaker 1>and there were There are actually two big things that

0:13:26.600 --> 0:13:29.040
<v Speaker 1>happened in the sixties, well one in the sixties, one

0:13:29.080 --> 0:13:32.319
<v Speaker 1>in the early seventies that kind of said, oh wait,

0:13:32.600 --> 0:13:35.520
<v Speaker 1>our environments are physical spaces really do affect us and

0:13:35.520 --> 0:13:38.360
<v Speaker 1>they can have really negative effects to um. The first

0:13:38.360 --> 0:13:41.760
<v Speaker 1>one was the Kitty Genovase murder, which we covered, We

0:13:41.800 --> 0:13:44.520
<v Speaker 1>did a whole episode on there that was Yeah, but

0:13:44.600 --> 0:13:48.199
<v Speaker 1>the long story short, the popular conception is that, uh,

0:13:48.200 --> 0:13:52.720
<v Speaker 1>an entire apartment block of people um watched Kitty Genovese

0:13:52.800 --> 0:13:56.040
<v Speaker 1>be murdered publicly over the course of like an hour,

0:13:56.720 --> 0:13:59.400
<v Speaker 1>and nobody did anything, even though it's not fully true.

0:13:59.720 --> 0:14:01.920
<v Speaker 1>But reason that they didn't do anything because they were

0:14:01.960 --> 0:14:05.320
<v Speaker 1>all isolated from one another. They all figured that somebody

0:14:05.320 --> 0:14:08.400
<v Speaker 1>else was going to call their architecture messed with their

0:14:08.440 --> 0:14:14.200
<v Speaker 1>brains and made them less compassionate or um separate at least. Yeah,

0:14:14.240 --> 0:14:16.319
<v Speaker 1>then they would have been maybe if they lived out

0:14:16.320 --> 0:14:18.120
<v Speaker 1>in the country or something like that. That was the

0:14:18.160 --> 0:14:20.760
<v Speaker 1>big first one. Yeah, that which I don't even know

0:14:20.840 --> 0:14:22.960
<v Speaker 1>if we touched on that in the episode, did we?

0:14:23.440 --> 0:14:26.920
<v Speaker 1>I think maybe? If not, we just did, all right,

0:14:27.000 --> 0:14:30.200
<v Speaker 1>consider that a falloup. Uh. The other one was this

0:14:30.640 --> 0:14:34.080
<v Speaker 1>housing complex in St. Louis in two that was built

0:14:34.080 --> 0:14:37.800
<v Speaker 1>called Pruitt I Go and it was built in ninety

0:14:37.880 --> 0:14:45.960
<v Speaker 1>six hundred and seventy units in thirty three eleven story buildings.

0:14:46.600 --> 0:14:49.640
<v Speaker 1>It was a very big deal because it was touted

0:14:49.680 --> 0:14:55.480
<v Speaker 1>as being this progressive, really modern place for a housing project,

0:14:55.880 --> 0:14:57.640
<v Speaker 1>and people are gonna be living in this modern space

0:14:57.680 --> 0:15:00.160
<v Speaker 1>and it's gonna be amazing and that's going to make

0:15:00.160 --> 0:15:02.920
<v Speaker 1>a big difference in their lives. Yeah, it was. Actually

0:15:02.960 --> 0:15:05.320
<v Speaker 1>there was. I looked all over for the what magazine

0:15:05.320 --> 0:15:08.800
<v Speaker 1>it was, but some architectural magazine magazine named it the

0:15:08.840 --> 0:15:12.320
<v Speaker 1>best high apartment of the year while it was being designed.

0:15:12.640 --> 0:15:15.440
<v Speaker 1>And the idea was like, here, we're going to give

0:15:15.480 --> 0:15:19.520
<v Speaker 1>you this amazing place to live, low income, downtrodden St.

0:15:19.600 --> 0:15:21.920
<v Speaker 1>Louis people, and you are going to be able to

0:15:22.000 --> 0:15:24.720
<v Speaker 1>raise yourselves up out of poverty just by living in

0:15:24.760 --> 0:15:28.600
<v Speaker 1>a nice new this gift from the gods of architecture basically,

0:15:29.440 --> 0:15:34.920
<v Speaker 1>and the exact opposite happened that within sixteen years by two,

0:15:35.640 --> 0:15:39.920
<v Speaker 1>the Prude I Go Complex, thirty three eleven story buildings,

0:15:40.000 --> 0:15:43.280
<v Speaker 1>was raised to the ground and there became a really

0:15:43.720 --> 0:15:49.280
<v Speaker 1>really negative popular um idea about Prude I Go, and

0:15:49.320 --> 0:15:52.680
<v Speaker 1>that was that no matter what you did for poor

0:15:52.760 --> 0:15:56.520
<v Speaker 1>people and in this case read black people, they're going

0:15:56.600 --> 0:16:00.600
<v Speaker 1>to drag it down to their level. Because within that

0:16:00.720 --> 0:16:10.000
<v Speaker 1>sixteen years, Prude I Go became blighted by crime, vandalism, um, neglect, disrepair. Uh.

0:16:10.040 --> 0:16:13.000
<v Speaker 1>The police were afraid to go out there into the complex.

0:16:13.000 --> 0:16:15.400
<v Speaker 1>There was a sense of lawlessness, and so when it

0:16:15.440 --> 0:16:18.080
<v Speaker 1>got torn down, everybody said, yep, see, can't do anything

0:16:18.120 --> 0:16:24.000
<v Speaker 1>for those people. And then later on academics, including environmental psychologist, said,

0:16:24.000 --> 0:16:26.040
<v Speaker 1>wait a minute, I don't know that that's actually the case.

0:16:26.320 --> 0:16:29.160
<v Speaker 1>What if it was the actual buildings that were the problem. Yeah,

0:16:29.240 --> 0:16:31.160
<v Speaker 1>they came in and they called it, Uh, this is

0:16:31.240 --> 0:16:35.720
<v Speaker 1>dysfunctional architecture. And they said that you did this top

0:16:35.760 --> 0:16:38.120
<v Speaker 1>down thing. It built this beautiful building, but didn't think

0:16:38.120 --> 0:16:41.200
<v Speaker 1>about the people, this bottom up approach. You never thought

0:16:41.240 --> 0:16:45.520
<v Speaker 1>about the residents. Uh. And research later on. This is

0:16:45.520 --> 0:16:47.200
<v Speaker 1>where we get into a couple of other theories that

0:16:47.240 --> 0:16:49.800
<v Speaker 1>we've talked about. I know, we talked about the broken

0:16:49.800 --> 0:16:53.560
<v Speaker 1>windows theory, which basically is the idea that, um, you

0:16:53.600 --> 0:16:57.400
<v Speaker 1>need to go after the vandal or the person who

0:16:57.400 --> 0:16:59.360
<v Speaker 1>throws a brick through a window, even though that's low

0:16:59.440 --> 0:17:05.280
<v Speaker 1>hanging fruit. Uh legally speaking as far as cops go. Yeah,

0:17:05.480 --> 0:17:08.200
<v Speaker 1>so you need to go after those people because those

0:17:08.240 --> 0:17:12.560
<v Speaker 1>small things that happen will basically lead to larger things.

0:17:13.160 --> 0:17:15.280
<v Speaker 1>And that's what happened at Prutago. They were they never

0:17:15.400 --> 0:17:17.480
<v Speaker 1>changed out the burn light bulbs, they never fixed the

0:17:17.520 --> 0:17:21.000
<v Speaker 1>broken windows, And if you believe in the broken windows theory,

0:17:21.000 --> 0:17:23.640
<v Speaker 1>that's a pretty prime example of how something you can

0:17:23.640 --> 0:17:27.399
<v Speaker 1>get out of hand, right. Um. The other big theory

0:17:27.440 --> 0:17:29.760
<v Speaker 1>that kind of evolved to explain what happened at prut

0:17:29.840 --> 0:17:32.960
<v Speaker 1>Igo is called the defensible spaces theory, and that was

0:17:33.000 --> 0:17:36.639
<v Speaker 1>basically that the designer of this complex had failed to

0:17:37.160 --> 0:17:42.040
<v Speaker 1>delineate each unit from the other, so that really the

0:17:42.080 --> 0:17:45.600
<v Speaker 1>only thing that separated units were the thin interior walls.

0:17:46.320 --> 0:17:50.040
<v Speaker 1>Everything outside was just common public belonged to no one,

0:17:50.119 --> 0:17:54.560
<v Speaker 1>so it was totally ripe for abuse and um and

0:17:54.760 --> 0:17:58.960
<v Speaker 1>lawlessness and criminality, criminal behavior. Part of the other problem

0:17:59.000 --> 0:18:02.880
<v Speaker 1>with the design was at the common areas, the play areas,

0:18:03.160 --> 0:18:07.240
<v Speaker 1>we're all um uh, we're kind of like around corners

0:18:07.280 --> 0:18:08.919
<v Speaker 1>were out of view, so there was no way for

0:18:08.960 --> 0:18:11.760
<v Speaker 1>the community keep an eye on their kids or one another,

0:18:12.000 --> 0:18:14.640
<v Speaker 1>and so these became hotbeds for crime as well. And

0:18:14.720 --> 0:18:16.879
<v Speaker 1>inside and out right, wasn't the idea that they were

0:18:16.920 --> 0:18:20.719
<v Speaker 1>all identical, so there was no sense of individual ownership,

0:18:21.440 --> 0:18:24.639
<v Speaker 1>which can bring about pride. It was just here, you

0:18:24.720 --> 0:18:28.760
<v Speaker 1>live here, now, stay here, and that doesn't work with people.

0:18:29.000 --> 0:18:34.080
<v Speaker 1>Um and so environmental psychologists had this idea um afterwards,

0:18:34.119 --> 0:18:36.000
<v Speaker 1>as they were kind of thinking about all this stuff,

0:18:36.400 --> 0:18:39.159
<v Speaker 1>that well, maybe there's some easy things we can do,

0:18:39.240 --> 0:18:42.600
<v Speaker 1>like I don't know, asking residents what they want or

0:18:42.720 --> 0:18:46.400
<v Speaker 1>need out of a building while you're designing the building right,

0:18:46.680 --> 0:18:50.200
<v Speaker 1>or if something doesn't work out or is working out

0:18:50.200 --> 0:18:53.120
<v Speaker 1>okay and people are moving out, interview them then and say, hey,

0:18:53.119 --> 0:18:55.359
<v Speaker 1>what do you like about the place as you hate

0:18:55.440 --> 0:18:58.000
<v Speaker 1>and there's those are like you said, low hanging fruit.

0:18:58.040 --> 0:19:00.520
<v Speaker 1>But that's the kind of thing that actually and help

0:19:00.680 --> 0:19:04.080
<v Speaker 1>make a building successful and give people a sense of ownership.

0:19:04.720 --> 0:19:07.160
<v Speaker 1>And if you feel ownership over a place, you're gonna

0:19:07.200 --> 0:19:10.760
<v Speaker 1>tell somebody, hey, pick up that trash, that's my walkway,

0:19:11.240 --> 0:19:13.800
<v Speaker 1>you know, just throw your trash there. If that's really

0:19:13.880 --> 0:19:16.040
<v Speaker 1>kind of their walkway as much as it is yours,

0:19:16.400 --> 0:19:19.320
<v Speaker 1>maybe you don't feel quite as moved to say something

0:19:19.359 --> 0:19:22.439
<v Speaker 1>in that case. So just like think taking that stuff

0:19:22.440 --> 0:19:26.120
<v Speaker 1>into into account as far as environmental psychology is concerned,

0:19:26.359 --> 0:19:30.520
<v Speaker 1>helps explain how you can prompt someone to take ownership

0:19:30.600 --> 0:19:33.040
<v Speaker 1>of a place and therefore get more out of it,

0:19:33.040 --> 0:19:35.120
<v Speaker 1>but also take care of the place as well, which

0:19:35.119 --> 0:19:39.600
<v Speaker 1>is that bi directional reciprocal interaction with our physical environments.

0:19:39.640 --> 0:19:42.840
<v Speaker 1>That is like the basis of environmental psychology. All right,

0:19:42.880 --> 0:19:48.560
<v Speaker 1>let's take a break here, this is dense. Yeah, we'll

0:19:48.560 --> 0:20:08.000
<v Speaker 1>be back right after this. Well, now we're on the

0:20:08.119 --> 0:20:11.520
<v Speaker 1>road driving in your truck. Want to learn a thing

0:20:11.640 --> 0:20:15.720
<v Speaker 1>or two from Josh can chuck stuff you should know?

0:20:17.960 --> 0:20:24.600
<v Speaker 1>All right, all right, so let's talk about some of

0:20:24.600 --> 0:20:28.080
<v Speaker 1>these behaviors um as far as like fitting into a

0:20:28.119 --> 0:20:30.640
<v Speaker 1>space that have kind of popped up over the years.

0:20:31.080 --> 0:20:34.879
<v Speaker 1>There's one, two, three of these listed that make a

0:20:34.920 --> 0:20:38.040
<v Speaker 1>lot of sense to me. Yeah. The first one is territoriality.

0:20:38.840 --> 0:20:41.600
<v Speaker 1>And you just you put this together. You describe this

0:20:42.320 --> 0:20:45.080
<v Speaker 1>very plainly. Is like if you go into a coffee

0:20:45.080 --> 0:20:47.040
<v Speaker 1>shop and you put your bag down on a table

0:20:47.320 --> 0:20:50.040
<v Speaker 1>and then go over your coffee, or if you just

0:20:50.160 --> 0:20:53.600
<v Speaker 1>dress up your cubicle with dumb stuff, that's that's you

0:20:53.680 --> 0:20:56.800
<v Speaker 1>claiming your space, even if it's not your space, Like

0:20:56.840 --> 0:20:59.760
<v Speaker 1>your cubicle you're like, this is my backpack on this table,

0:20:59.800 --> 0:21:03.080
<v Speaker 1>don't sit there, Right, that's just territoriality. That's one way

0:21:03.080 --> 0:21:06.960
<v Speaker 1>that we behave because most places, most spaces are social

0:21:06.960 --> 0:21:09.919
<v Speaker 1>spaces are used by more than one person. Right. The

0:21:09.960 --> 0:21:12.360
<v Speaker 1>next one is crowding, which I think is super interesting

0:21:12.440 --> 0:21:17.760
<v Speaker 1>because crowding, uh is a result of density. But you

0:21:17.800 --> 0:21:21.399
<v Speaker 1>can have density without being crowded if you have smart design.

0:21:21.520 --> 0:21:25.040
<v Speaker 1>Like thousands and tens of thousands of people go through

0:21:25.440 --> 0:21:28.240
<v Speaker 1>a shopping mall every day, but you should never feel

0:21:28.280 --> 0:21:30.760
<v Speaker 1>crowded in a shopping mall because of the way they

0:21:30.760 --> 0:21:34.399
<v Speaker 1>have these things designed. Dude, it happens to me every time.

0:21:34.720 --> 0:21:37.719
<v Speaker 1>Do you feel crowded? It's just it's just a spectrum

0:21:37.760 --> 0:21:40.879
<v Speaker 1>of how soon starts. Really, every time I go to

0:21:40.920 --> 0:21:43.920
<v Speaker 1>a mall, you feel crowded. Yeah, And there's the opposite

0:21:43.960 --> 0:21:46.159
<v Speaker 1>of out should be right, I know, but it's me

0:21:46.880 --> 0:21:49.199
<v Speaker 1>Like I'm I mean, like really well designed malls, but

0:21:49.280 --> 0:21:52.240
<v Speaker 1>it's still me, right, still feel crowded. There's a period

0:21:52.320 --> 0:21:54.520
<v Speaker 1>where like the thing that you mean I would do

0:21:54.800 --> 0:21:57.480
<v Speaker 1>in the wintertime would be to go walk around the

0:21:57.480 --> 0:21:59.359
<v Speaker 1>mall because we were like a half a mile away

0:21:59.400 --> 0:22:01.560
<v Speaker 1>from it. So you mean Momo and I would go

0:22:01.600 --> 0:22:03.920
<v Speaker 1>walk around the mall. Oh, I thought you meant the

0:22:03.680 --> 0:22:07.520
<v Speaker 1>interior wall mall. Uh, mall walkers, not the mall. We

0:22:07.680 --> 0:22:09.560
<v Speaker 1>that's basically what we were doing. But we were just

0:22:09.640 --> 0:22:11.320
<v Speaker 1>killing time because I worked at the Gap for a

0:22:11.359 --> 0:22:13.359
<v Speaker 1>month and I didn't know that was the thing before

0:22:13.400 --> 0:22:17.080
<v Speaker 1>the before the stores opened, the mall was open, and

0:22:17.119 --> 0:22:22.439
<v Speaker 1>that's where you'll find, uh, some really fantastic jumpsuits walking

0:22:22.440 --> 0:22:25.000
<v Speaker 1>around and the exercise clothes. Yeah, and they'll have like

0:22:25.080 --> 0:22:28.360
<v Speaker 1>clubs and coffee clutches and all sorts of stuff. Yeah,

0:22:28.920 --> 0:22:31.000
<v Speaker 1>it's mall walkings of things. Okay, but you were on

0:22:31.040 --> 0:22:33.040
<v Speaker 1>the outside of the mall. No, No, we were inside.

0:22:33.440 --> 0:22:36.800
<v Speaker 1>We have a bag that Momo comes. Um. But so

0:22:36.840 --> 0:22:39.119
<v Speaker 1>we're walking around the inside just at night or whatever.

0:22:39.240 --> 0:22:42.320
<v Speaker 1>You know, the youngest ones, they're kind of so um.

0:22:42.359 --> 0:22:45.399
<v Speaker 1>But every time I'd just be like tense and just

0:22:45.480 --> 0:22:48.760
<v Speaker 1>feel crowded and like edgy and stressed out before them

0:22:48.800 --> 0:22:52.560
<v Speaker 1>all opened, Okay, I don't stop with the mall walking

0:22:52.600 --> 0:22:54.960
<v Speaker 1>thing has nothing to do with that. Alright, malls open,

0:22:55.160 --> 0:22:58.920
<v Speaker 1>mall's open, you're shopping, maybe even nighttime. Emma was there

0:22:59.400 --> 0:23:01.880
<v Speaker 1>and we're inside, okay, and there's no one wearing jump

0:23:02.040 --> 0:23:05.560
<v Speaker 1>and you're not old. But that was well, now we've

0:23:05.600 --> 0:23:07.560
<v Speaker 1>reached the end of the story. So you would just

0:23:07.600 --> 0:23:11.560
<v Speaker 1>get anxious, uh, despite the fact that they were purposely

0:23:11.600 --> 0:23:14.040
<v Speaker 1>designed to not feel crowded, right, And that's part of

0:23:14.040 --> 0:23:16.359
<v Speaker 1>the challenge of mall design is to to make it

0:23:16.480 --> 0:23:19.359
<v Speaker 1>so people like me can stand to stay there as

0:23:19.400 --> 0:23:22.120
<v Speaker 1>long as possible, because the longer you're there, the more

0:23:22.240 --> 0:23:26.000
<v Speaker 1>shopping you're gonna do. And but you want a bunch

0:23:26.000 --> 0:23:27.879
<v Speaker 1>of people. You don't want just one person at a

0:23:27.920 --> 0:23:30.800
<v Speaker 1>time going through the mall because of crowding. You want

0:23:30.800 --> 0:23:32.480
<v Speaker 1>a bunch of people, so you want to juggle how

0:23:32.520 --> 0:23:34.960
<v Speaker 1>to get all those people in there shopping at the

0:23:35.000 --> 0:23:37.440
<v Speaker 1>same time without making one another feel crowded. How are

0:23:37.480 --> 0:23:42.600
<v Speaker 1>you at genuine crowd crowded things like sports games or concerts?

0:23:42.680 --> 0:23:46.320
<v Speaker 1>And it's about the same, really, I think. I think

0:23:46.359 --> 0:23:48.679
<v Speaker 1>because in the situation like that, I'm going into it

0:23:48.760 --> 0:23:51.960
<v Speaker 1>expecting it. Apparently it surprises me every time I'm at

0:23:51.960 --> 0:23:54.800
<v Speaker 1>a mall. Will you leave a concert early or wait

0:23:54.800 --> 0:23:56.600
<v Speaker 1>for people to file out a little bit before you,

0:23:56.720 --> 0:23:58.399
<v Speaker 1>or you in the middle of that like elbow to

0:23:58.480 --> 0:24:02.800
<v Speaker 1>elbow hit miss but to crutch scene. It changes from

0:24:02.800 --> 0:24:05.639
<v Speaker 1>from It depends on how you know, relaxed on feeling

0:24:06.119 --> 0:24:08.520
<v Speaker 1>and if like you know that they're gonna like play

0:24:08.560 --> 0:24:12.160
<v Speaker 1>the big song in the last song. Oh yeah, yeah.

0:24:12.359 --> 0:24:14.399
<v Speaker 1>Usually I don't like sitting around for the encore, but

0:24:14.440 --> 0:24:16.520
<v Speaker 1>if it's the you know, the song that I came

0:24:16.560 --> 0:24:18.680
<v Speaker 1>to see, I'll do it right. You're so you're at

0:24:18.680 --> 0:24:23.159
<v Speaker 1>the Who's the German Tech? No Group, Skinny Puppy, no

0:24:23.440 --> 0:24:26.639
<v Speaker 1>the So you're at a craft work show. I've actually

0:24:26.680 --> 0:24:28.520
<v Speaker 1>been to Seacraft, I know. And you're like, I really

0:24:28.520 --> 0:24:31.440
<v Speaker 1>want to leave, but they haven't played Liver Worst yet?

0:24:31.880 --> 0:24:35.480
<v Speaker 1>Which is the best song called liver Worst? I don't

0:24:35.480 --> 0:24:40.879
<v Speaker 1>think so maybe yeah, otivon they definitely do. Uh. We

0:24:40.920 --> 0:24:43.760
<v Speaker 1>saw them at the Disney Concert Hall in Los Angeles.

0:24:43.800 --> 0:24:48.520
<v Speaker 1>It was amazing. I never went there, or or maybe

0:24:48.520 --> 0:24:50.280
<v Speaker 1>I did us an opera there. It would be a

0:24:50.320 --> 0:24:52.640
<v Speaker 1>good place for that. And we left early. Oh really,

0:24:52.920 --> 0:24:56.480
<v Speaker 1>you didn't wait for the encore? We saw Skinny Puppy too.

0:24:56.520 --> 0:24:58.920
<v Speaker 1>By the way, I think they're from Washington State, not Germany.

0:24:58.960 --> 0:25:01.879
<v Speaker 1>But we had to wait for their encore to see

0:25:02.400 --> 0:25:06.040
<v Speaker 1>like their big song Smothered. Hope they wait until the encore.

0:25:06.280 --> 0:25:08.480
<v Speaker 1>I know that they do that every single night. Sure,

0:25:08.800 --> 0:25:11.560
<v Speaker 1>even though it's Skinny Puppy and that's not really their thing,

0:25:11.720 --> 0:25:16.159
<v Speaker 1>they still do it, all right. So that's crowding you

0:25:16.160 --> 0:25:18.399
<v Speaker 1>all right, there's three of us in here. How do

0:25:18.440 --> 0:25:20.600
<v Speaker 1>you feel? I feel fine now. You guys make me

0:25:20.640 --> 0:25:25.480
<v Speaker 1>feel very relaxed. That's nice. So privacy is the last one, um,

0:25:25.480 --> 0:25:29.879
<v Speaker 1>and that's you know, people want a private space. Um.

0:25:29.920 --> 0:25:33.440
<v Speaker 1>But there's a subset of that called personal space, which

0:25:33.480 --> 0:25:36.840
<v Speaker 1>is not the same thing as privacy. Personal spaces what

0:25:36.920 --> 0:25:39.080
<v Speaker 1>do they define it as? The one and a half

0:25:39.119 --> 0:25:41.600
<v Speaker 1>to four ft around you in all directions? Right? There

0:25:41.640 --> 0:25:45.439
<v Speaker 1>was an anthropologist actually named Edward Hall who came up

0:25:45.480 --> 0:25:48.800
<v Speaker 1>with that. I'm big on personal space. One of my

0:25:48.840 --> 0:25:53.200
<v Speaker 1>big pet peeves is being an online for anything and

0:25:53.520 --> 0:26:00.000
<v Speaker 1>feelingline online different online is what you say in New York, Uh,

0:26:00.440 --> 0:26:04.120
<v Speaker 1>feeling someone like kicking my heel or breathing down my neck.

0:26:04.760 --> 0:26:07.680
<v Speaker 1>I'm always just like, just like You're not going to

0:26:07.760 --> 0:26:10.760
<v Speaker 1>get there any quicker by breathing on me. Dude, please

0:26:10.840 --> 0:26:14.360
<v Speaker 1>back off. Where are they frauderists? Have you ever considered

0:26:14.359 --> 0:26:19.439
<v Speaker 1>maybe you're being I'm not sure, subway creep, I don't know.

0:26:20.800 --> 0:26:22.960
<v Speaker 1>I had a situation a few weeks ago. Cheez, should

0:26:22.960 --> 0:26:26.000
<v Speaker 1>I even talk about this? Oh boy? I like where

0:26:26.040 --> 0:26:28.359
<v Speaker 1>this is going? All right, I'll go ahead. And I

0:26:28.400 --> 0:26:31.000
<v Speaker 1>was in a grocery store and I was really motoring

0:26:31.040 --> 0:26:32.399
<v Speaker 1>because I was just going to get a couple of

0:26:32.440 --> 0:26:34.280
<v Speaker 1>things and I want to get out of there. And

0:26:34.359 --> 0:26:37.080
<v Speaker 1>I went and I cut through the what usually is

0:26:37.119 --> 0:26:39.240
<v Speaker 1>the sandwich line, of which there was none at the

0:26:39.280 --> 0:26:42.320
<v Speaker 1>time the deli, Like yeah, but it's a little sort

0:26:42.320 --> 0:26:44.480
<v Speaker 1>of narrow space where you stand in line. It's like

0:26:44.560 --> 0:26:46.840
<v Speaker 1>roped off. And I kind of cut through there because

0:26:46.840 --> 0:26:49.480
<v Speaker 1>there was no one there. And this as this kid

0:26:50.320 --> 0:26:52.960
<v Speaker 1>was ducking under the little rope and I just sort

0:26:53.000 --> 0:26:55.040
<v Speaker 1>of shimmy by him and did one of those like whoa,

0:26:55.400 --> 0:26:57.560
<v Speaker 1>I went by the kid, You did a rick flair?

0:26:57.640 --> 0:27:00.760
<v Speaker 1>Think No. I didn't say a word, but came come

0:27:00.800 --> 0:27:03.200
<v Speaker 1>back five minutes later and this, uh, this kid's mother

0:27:03.800 --> 0:27:07.000
<v Speaker 1>like starts yelling at me that I pushed shoved her kid,

0:27:08.040 --> 0:27:09.520
<v Speaker 1>and I was like, first of all, I was like,

0:27:09.720 --> 0:27:11.639
<v Speaker 1>I sort of looked around, was like me, and she

0:27:11.720 --> 0:27:14.000
<v Speaker 1>was like, yes, she shoved my she shoved my kid,

0:27:14.359 --> 0:27:16.480
<v Speaker 1>or you shoved my kid. I was like, no, said

0:27:16.520 --> 0:27:18.879
<v Speaker 1>I didn't. I didn't shove your kid, and she starts

0:27:18.880 --> 0:27:21.040
<v Speaker 1>she was like I saw it, and the kid was like, yeah,

0:27:21.080 --> 0:27:23.199
<v Speaker 1>you did. And I looked at him and I was like,

0:27:23.240 --> 0:27:24.520
<v Speaker 1>I didn't say it out loud, but I was like,

0:27:24.680 --> 0:27:27.720
<v Speaker 1>you liar, I did not touch you. And I started

0:27:27.760 --> 0:27:30.160
<v Speaker 1>again to say no, I didn't. I swear I did

0:27:30.160 --> 0:27:33.359
<v Speaker 1>not touch your kid. And she was really adamant, and

0:27:33.359 --> 0:27:36.600
<v Speaker 1>people started looking and I knew the only way out

0:27:36.600 --> 0:27:39.000
<v Speaker 1>of there was just too And I'm a I'm a

0:27:39.040 --> 0:27:41.879
<v Speaker 1>big justice guy, so this really was hard for me.

0:27:42.480 --> 0:27:45.480
<v Speaker 1>But just say, uh ma'am if I did, I'm really

0:27:45.520 --> 0:27:49.200
<v Speaker 1>really sorry. I have a small child. I was not

0:27:49.320 --> 0:27:51.440
<v Speaker 1>aware that I did, but I clearly did, and I'm

0:27:51.440 --> 0:27:54.639
<v Speaker 1>really sorry. And I was like, because I was waiting

0:27:54.640 --> 0:27:56.639
<v Speaker 1>for a cell phone to come out, you know, so

0:27:56.720 --> 0:27:58.080
<v Speaker 1>I was like, the only way out of here is

0:27:58.160 --> 0:28:01.080
<v Speaker 1>just lie and say yeah, up your kid and I'm sorry.

0:28:01.160 --> 0:28:03.560
<v Speaker 1>You're like, I I have a small child who mus

0:28:03.560 --> 0:28:05.680
<v Speaker 1>shove all the time and she doesn't tatle like your

0:28:05.720 --> 0:28:08.000
<v Speaker 1>little really upsetting because it was getting out of hand.

0:28:08.040 --> 0:28:09.920
<v Speaker 1>I was like, very upset for the rest of the night.

0:28:09.960 --> 0:28:13.560
<v Speaker 1>How are you feeling now recounting it. I didn't shove

0:28:13.600 --> 0:28:16.200
<v Speaker 1>that kid. I believe you did touch him. I'll bet

0:28:16.240 --> 0:28:20.520
<v Speaker 1>every single person listening believes you. Oh man, al right,

0:28:20.680 --> 0:28:23.080
<v Speaker 1>So where are we? Personal space? That's what I was

0:28:23.080 --> 0:28:25.159
<v Speaker 1>talking about. Yeah, I shove kids when they get in

0:28:25.200 --> 0:28:27.600
<v Speaker 1>my way, right exactly. So the upshot of all of

0:28:27.600 --> 0:28:30.240
<v Speaker 1>this everything we've talked about, the idea that you need

0:28:30.520 --> 0:28:33.640
<v Speaker 1>um space that is your own, that you can defend,

0:28:33.680 --> 0:28:37.239
<v Speaker 1>and that you can consider um a place to have

0:28:37.359 --> 0:28:41.120
<v Speaker 1>privacy and to put your stuff, and um the idea

0:28:41.200 --> 0:28:44.160
<v Speaker 1>that high density of people in the wrong kind of

0:28:44.200 --> 0:28:49.000
<v Speaker 1>situation creates crowding. All this stuff contributes to the ultimate

0:28:49.120 --> 0:28:53.120
<v Speaker 1>goal one of the big goals of environmental psychology busices

0:28:53.240 --> 0:28:56.840
<v Speaker 1>to create put all this stuff together and create ideal

0:28:56.920 --> 0:29:00.200
<v Speaker 1>environments that's right, which is a balance of things, not

0:29:00.320 --> 0:29:03.160
<v Speaker 1>necessarily like just the biggest open place in the world.

0:29:04.280 --> 0:29:06.280
<v Speaker 1>Because people have to shop and people you have to

0:29:06.280 --> 0:29:08.480
<v Speaker 1>still have these other things that have to be accomplished.

0:29:09.200 --> 0:29:11.880
<v Speaker 1>But the quote here is where people feel self assured

0:29:11.920 --> 0:29:15.120
<v Speaker 1>and competent, where they can familiarize themselves with the environment

0:29:15.440 --> 0:29:18.560
<v Speaker 1>whilst being engaged with it. And there are four main

0:29:18.640 --> 0:29:23.560
<v Speaker 1>factors here to that basically say it's ideal or not. Unity.

0:29:24.520 --> 0:29:28.239
<v Speaker 1>Basically things work well together. Self explanatory, like like the

0:29:28.320 --> 0:29:31.440
<v Speaker 1>dude saying that has rugg really tied the room together? Yeah, exactly.

0:29:31.960 --> 0:29:36.720
<v Speaker 1>Um legibility that a person can navigate that space without

0:29:36.760 --> 0:29:43.360
<v Speaker 1>getting lost. Very important complexity, uh that it's just complex

0:29:43.440 --> 0:29:47.640
<v Speaker 1>enough to like keep you interested. And then finally mystery,

0:29:47.680 --> 0:29:50.480
<v Speaker 1>which I think is pretty interesting, which is like you

0:29:50.520 --> 0:29:53.840
<v Speaker 1>never know what's around the next corner, right, could be

0:29:54.160 --> 0:29:58.400
<v Speaker 1>a pot of chocolate melted, could be death. Who knows,

0:29:58.480 --> 0:30:01.080
<v Speaker 1>You won't know until you go. Look, that's right. So

0:30:01.640 --> 0:30:05.240
<v Speaker 1>a lot of people who own businesses over the years

0:30:05.280 --> 0:30:09.080
<v Speaker 1>since the you know, the sixties, win environmental psychology has started,

0:30:09.400 --> 0:30:11.760
<v Speaker 1>has said, hey, you know what, a lot of this

0:30:11.920 --> 0:30:15.920
<v Speaker 1>stuff about how people behave in spaces, I could use

0:30:16.040 --> 0:30:19.880
<v Speaker 1>this to make people stay in my space longer, and

0:30:19.920 --> 0:30:22.600
<v Speaker 1>maybe they'll be likelier to spend some money that I'll

0:30:22.640 --> 0:30:25.200
<v Speaker 1>get to keep because they came to my space and

0:30:25.240 --> 0:30:28.120
<v Speaker 1>stayed here and in fact, one of the pioneers of

0:30:28.320 --> 0:30:33.200
<v Speaker 1>environmental psychology, guy named Philip Cotler Um. He coined the

0:30:33.280 --> 0:30:37.120
<v Speaker 1>term atmospherics, and atmospherics is exactly what you would think

0:30:37.160 --> 0:30:40.840
<v Speaker 1>it is. But he he had this very famous quote

0:30:41.400 --> 0:30:46.040
<v Speaker 1>famous in these circles. I should say that, Um, in

0:30:46.120 --> 0:30:51.080
<v Speaker 1>some cases, the place, more specifically, the atmosphere of the

0:30:51.120 --> 0:30:55.360
<v Speaker 1>place is more influential than the product itself in the

0:30:55.440 --> 0:31:00.000
<v Speaker 1>purchase decision. In some cases, the atmosphere is the primary

0:31:00.000 --> 0:31:05.400
<v Speaker 1>a product. Yeah, I mean you brought up the Apple store, um,

0:31:05.440 --> 0:31:08.040
<v Speaker 1>but there are other I don't go to these places,

0:31:08.080 --> 0:31:10.640
<v Speaker 1>but I've been through and walked by some stores that

0:31:10.760 --> 0:31:14.080
<v Speaker 1>feel like a nightclub with the way they're lit and

0:31:14.160 --> 0:31:19.720
<v Speaker 1>the music and the Abercromie and Fitch, I think is

0:31:19.760 --> 0:31:24.440
<v Speaker 1>what you have been in a republic, But yeah, it's uh.

0:31:24.600 --> 0:31:28.800
<v Speaker 1>They're they're trying to create an experience. And Emily even

0:31:28.800 --> 0:31:31.240
<v Speaker 1>does this with her store. But it's not a cheesy nightclub.

0:31:31.840 --> 0:31:33.840
<v Speaker 1>She tries to create an experience while people come in

0:31:33.920 --> 0:31:37.440
<v Speaker 1>and they smell nice things and it's relaxing and there's plants.

0:31:37.440 --> 0:31:42.160
<v Speaker 1>A yoga club, yeah, sort of exact night yoga club basically,

0:31:42.240 --> 0:31:44.640
<v Speaker 1>but so so, yeah, what she's doing is engaging in

0:31:44.720 --> 0:31:46.960
<v Speaker 1>atmospheric and it makes total sense. Of course, you want

0:31:46.960 --> 0:31:49.040
<v Speaker 1>people that not want to like turn around and leave

0:31:49.080 --> 0:31:52.720
<v Speaker 1>your store, people mill around, just have the product. He

0:31:52.880 --> 0:31:55.520
<v Speaker 1>was taking it to to the extreme, saying like, sometimes

0:31:55.640 --> 0:31:57.920
<v Speaker 1>the actual place where you buy the product is even

0:31:57.960 --> 0:32:00.720
<v Speaker 1>more important to the consumer than the product. I think

0:32:00.760 --> 0:32:03.640
<v Speaker 1>that's pretty rare, but those are you know, two extremes

0:32:03.640 --> 0:32:06.400
<v Speaker 1>on the on the spectrum, just the products and the

0:32:06.840 --> 0:32:09.760
<v Speaker 1>place being more important than the products. Whereas you know

0:32:09.800 --> 0:32:12.560
<v Speaker 1>most stores fall within that spectrum, right. Yeah, we went

0:32:12.600 --> 0:32:14.720
<v Speaker 1>to a store in Paris where both of us that

0:32:14.840 --> 0:32:18.600
<v Speaker 1>just sold a bunch of different things and um, I

0:32:18.640 --> 0:32:22.760
<v Speaker 1>mean from pottery to quilts to close the plants, and

0:32:23.040 --> 0:32:25.240
<v Speaker 1>we were both like, I never want to leave this store.

0:32:26.000 --> 0:32:30.160
<v Speaker 1>It was just so awesome on every level. So like

0:32:30.240 --> 0:32:33.280
<v Speaker 1>the store is self, the atmosphere made you want to stay. Yeah,

0:32:33.320 --> 0:32:36.440
<v Speaker 1>the design of it, the mystery I wanted because they had,

0:32:36.840 --> 0:32:38.560
<v Speaker 1>you know, go of these stairs. What's up there? I

0:32:38.560 --> 0:32:41.080
<v Speaker 1>see a light shining around that corner. The heck is

0:32:41.120 --> 0:32:44.160
<v Speaker 1>that bloody candlestick on the stairs? You're like, what's up there?

0:32:44.240 --> 0:32:46.080
<v Speaker 1>I wish I could remember the name of this place, man,

0:32:46.320 --> 0:32:49.240
<v Speaker 1>it was just like everything about it was perfect, okay

0:32:49.400 --> 0:32:52.080
<v Speaker 1>for us, Well, we'll we'll buzz market at some time

0:32:52.080 --> 0:32:54.160
<v Speaker 1>when you got it. That's right. But one of the

0:32:54.200 --> 0:32:56.720
<v Speaker 1>one of the places that has really kind of is

0:32:56.920 --> 0:33:01.240
<v Speaker 1>posed itself as a really great example, understandable example of

0:33:01.280 --> 0:33:04.120
<v Speaker 1>atmospherics and how they can be used to kind of work.

0:33:04.200 --> 0:33:08.320
<v Speaker 1>It's mojo on our brains are casinos. Yeah, which we

0:33:08.400 --> 0:33:15.400
<v Speaker 1>talked about in our episode on casinos. Uh, here's the deal.

0:33:16.240 --> 0:33:20.160
<v Speaker 1>Humans have triggers and clues that the Germans call site

0:33:20.240 --> 0:33:24.840
<v Speaker 1>cabs not psite burgers. I want to say, it's so

0:33:24.880 --> 0:33:27.920
<v Speaker 1>bad right every time? Uh time giver is what that

0:33:28.000 --> 0:33:33.640
<v Speaker 1>literally translates to our synchronizer, and um, this is like

0:33:33.760 --> 0:33:37.400
<v Speaker 1>these triggers that we use are how we adjust our

0:33:37.720 --> 0:33:42.160
<v Speaker 1>biological clocks. Things like where's the sun literally in the sky,

0:33:42.440 --> 0:33:44.480
<v Speaker 1>or even looking out a window, does it look like

0:33:44.560 --> 0:33:48.120
<v Speaker 1>dusk or down? Things like that or even literal clocks

0:33:48.200 --> 0:33:51.640
<v Speaker 1>can allow us to reset our biological clocks. Casinos don't

0:33:51.640 --> 0:33:53.760
<v Speaker 1>like those things, no, no, because casinos want you to

0:33:53.800 --> 0:33:56.200
<v Speaker 1>forget all about time and any pressing matters you have

0:33:56.280 --> 0:33:59.160
<v Speaker 1>on the outside and instead spend your time and your

0:33:59.160 --> 0:34:02.600
<v Speaker 1>money in the casino, so they remove any out windows

0:34:02.600 --> 0:34:05.600
<v Speaker 1>to the outdoors far away from the casino floor, so

0:34:05.680 --> 0:34:07.960
<v Speaker 1>there's no sense of what time of the day it is.

0:34:08.000 --> 0:34:11.160
<v Speaker 1>There's no clocks or anything like that. They're also very

0:34:11.200 --> 0:34:14.480
<v Speaker 1>well aware that sound plays a huge role in the environment.

0:34:15.080 --> 0:34:17.759
<v Speaker 1>So in any casino you will hear all sorts of

0:34:17.840 --> 0:34:20.680
<v Speaker 1>dinging and buzzing and fells and stuff like that. But

0:34:20.760 --> 0:34:23.600
<v Speaker 1>it's a constant, it's a it's constantly going on, and

0:34:23.600 --> 0:34:26.680
<v Speaker 1>then when somebody wins, it rises so much so that

0:34:26.719 --> 0:34:29.279
<v Speaker 1>everyone in the casino knows somebody just want But the

0:34:29.280 --> 0:34:31.440
<v Speaker 1>fact that the dinging and buzzing is always going on

0:34:31.520 --> 0:34:35.920
<v Speaker 1>to some degree, makes your makes you think without thinking

0:34:36.320 --> 0:34:39.080
<v Speaker 1>that winning is always going on because you've associated these

0:34:39.080 --> 0:34:41.960
<v Speaker 1>sounds with winning and it's constant, so people must constantly

0:34:42.000 --> 0:34:44.759
<v Speaker 1>be winning here. Maybe I should play some of these slots. Yeah,

0:34:44.920 --> 0:34:47.239
<v Speaker 1>you know, the one thing I noticed in Vegas is

0:34:47.360 --> 0:34:51.080
<v Speaker 1>the the casino doors are never closed to the outside.

0:34:51.840 --> 0:34:55.040
<v Speaker 1>So if you're walking around and it's add ten degrees

0:34:55.520 --> 0:34:58.040
<v Speaker 1>in Nevada, which is could be the case in any

0:34:58.080 --> 0:35:01.200
<v Speaker 1>given month, you walk by that casino and it's just

0:35:01.719 --> 0:35:03.920
<v Speaker 1>you get hit with a wave of air. Conditioned air

0:35:04.400 --> 0:35:06.560
<v Speaker 1>like you've never felt before, and you're like, oh, maybe

0:35:06.600 --> 0:35:08.280
<v Speaker 1>I should go in there for a little Oh totally,

0:35:08.280 --> 0:35:09.600
<v Speaker 1>you want to go in there just a cool down,

0:35:09.640 --> 0:35:11.680
<v Speaker 1>and like, well, I've got a five bucks in my pocket,

0:35:11.800 --> 0:35:14.000
<v Speaker 1>might as well give it to the casino. And then

0:35:14.040 --> 0:35:16.680
<v Speaker 1>you get a snoop full of like raw cigarette smoke

0:35:16.719 --> 0:35:20.279
<v Speaker 1>and you're like, we'll go back outside. Awful, it's pretty bad.

0:35:20.400 --> 0:35:23.799
<v Speaker 1>What else though, mystery, that's a big one in casinos. Yeah,

0:35:23.880 --> 0:35:25.759
<v Speaker 1>so we should talk about the actual layout of the

0:35:25.800 --> 0:35:29.560
<v Speaker 1>casino floor. It's we talked about legibility and how you know,

0:35:29.600 --> 0:35:31.719
<v Speaker 1>you should be able to find your way around. Casinos

0:35:31.800 --> 0:35:36.400
<v Speaker 1>deliberately make make their casino floors illegible so that you

0:35:36.560 --> 0:35:39.040
<v Speaker 1>just kind of wander around, like there's a general sense

0:35:39.080 --> 0:35:41.239
<v Speaker 1>of the direction you want to be going in. It's

0:35:41.280 --> 0:35:43.520
<v Speaker 1>not like they want you to get lost, because once

0:35:43.520 --> 0:35:46.160
<v Speaker 1>you get lost, yeah, you you're in trouble and you

0:35:46.160 --> 0:35:47.600
<v Speaker 1>don't want to you don't want to do anything, You

0:35:47.640 --> 0:35:49.120
<v Speaker 1>want to just get out of there. They want you

0:35:49.200 --> 0:35:51.960
<v Speaker 1>to not to literally get lost, but figuratively get lost

0:35:52.280 --> 0:35:55.719
<v Speaker 1>in the experience, like where you're okay with wandering and right,

0:35:55.760 --> 0:35:58.200
<v Speaker 1>So they make it so you're you're just kind of meandering,

0:35:58.239 --> 0:36:01.600
<v Speaker 1>like you said, Um, there's like little offshoots. They are like, oh,

0:36:01.640 --> 0:36:04.360
<v Speaker 1>what's around this corner? Oh, more slots, Maybe I'll play it.

0:36:04.400 --> 0:36:07.440
<v Speaker 1>What a great little thing to find, um with For

0:36:07.520 --> 0:36:10.080
<v Speaker 1>the venues and the restaurants, they're placed along the back

0:36:10.120 --> 0:36:12.400
<v Speaker 1>of the casino floor, so that you if you're coming

0:36:12.520 --> 0:36:14.759
<v Speaker 1>just to go to dinner there, you have to go

0:36:14.840 --> 0:36:17.000
<v Speaker 1>through the casino and wander around and maybe play some

0:36:17.000 --> 0:36:20.160
<v Speaker 1>slots and then um, Like I was saying that, they

0:36:20.239 --> 0:36:25.160
<v Speaker 1>don't want you to get lost or feel lost, because

0:36:25.400 --> 0:36:29.719
<v Speaker 1>environmental psychology is identified a condition called spatial anxiety, where

0:36:29.760 --> 0:36:32.360
<v Speaker 1>once you're like, wait, which way do I go? You

0:36:32.400 --> 0:36:34.719
<v Speaker 1>don't want to party, you don't want to gamble, you

0:36:34.760 --> 0:36:37.040
<v Speaker 1>don't want to shop, you don't want to do anything

0:36:37.560 --> 0:36:39.959
<v Speaker 1>but get out of there. So they walk a really

0:36:40.000 --> 0:36:43.480
<v Speaker 1>fine line here and deliberately confusing you with the layout

0:36:44.040 --> 0:36:49.400
<v Speaker 1>without making you anxious. And they do this partially by

0:36:50.040 --> 0:36:54.160
<v Speaker 1>unconscious subliminal cues. They will use literally on the floor

0:36:54.239 --> 0:36:57.600
<v Speaker 1>that show the way that you don't realize you're following.

0:36:58.080 --> 0:36:59.600
<v Speaker 1>But if you stop and look down at like a

0:36:59.640 --> 0:37:02.239
<v Speaker 1>casino a floor or an airport floor or something like that.

0:37:02.480 --> 0:37:06.080
<v Speaker 1>You'll notice that there's probably a different color something is

0:37:06.160 --> 0:37:08.279
<v Speaker 1>leading you in the passenger you're really supposed to be

0:37:08.280 --> 0:37:11.520
<v Speaker 1>going on. Yeah, whether it's a different color carpet or

0:37:11.600 --> 0:37:14.239
<v Speaker 1>maybe a runner in the center of a carpet that

0:37:14.320 --> 0:37:17.480
<v Speaker 1>stands out, or a tile on the edge that feels

0:37:17.520 --> 0:37:20.120
<v Speaker 1>like it leads you in a different direction. And this

0:37:20.200 --> 0:37:22.200
<v Speaker 1>is all to help you in wayfinding, which you think

0:37:23.120 --> 0:37:26.920
<v Speaker 1>of in like nature, but like your wayfinding anytime you're

0:37:26.920 --> 0:37:29.200
<v Speaker 1>in a big area like that for sure, like you're

0:37:29.239 --> 0:37:32.880
<v Speaker 1>literally finding your way. There are signs, that's a that's

0:37:32.880 --> 0:37:35.839
<v Speaker 1>a technique of wayfinding. Yeah, if you if you sign

0:37:35.880 --> 0:37:38.000
<v Speaker 1>edge is a real thing. They do have signs and casinos,

0:37:38.040 --> 0:37:40.799
<v Speaker 1>it's not like again, they don't want spatial anxiety, so

0:37:40.840 --> 0:37:43.640
<v Speaker 1>they'll have a sign that says restaurant this way, just

0:37:43.719 --> 0:37:48.120
<v Speaker 1>walk through this maze to get there. But they're your

0:37:48.160 --> 0:37:52.160
<v Speaker 1>steak is waiting on you for that's not the case

0:37:52.160 --> 0:37:56.440
<v Speaker 1>anymore now. It used to be right, that's all you

0:37:56.480 --> 0:38:00.200
<v Speaker 1>can eat. Um, So that one thing is signed. It's

0:38:00.320 --> 0:38:03.600
<v Speaker 1>one thing is um like actually putting a lion on

0:38:03.640 --> 0:38:06.279
<v Speaker 1>the floor. That you don't realize is they're like, you're

0:38:06.320 --> 0:38:09.480
<v Speaker 1>not right, like i'm lost, let me look down at

0:38:09.480 --> 0:38:11.600
<v Speaker 1>the floor and see which way to go. You're not

0:38:11.640 --> 0:38:14.239
<v Speaker 1>even aware that you're picking up on that I'm following it.

0:38:14.600 --> 0:38:16.680
<v Speaker 1>They've also figured out that lighting can do the same

0:38:16.719 --> 0:38:20.200
<v Speaker 1>thing too. Next time you're walking down a bright main corridor,

0:38:20.760 --> 0:38:23.440
<v Speaker 1>look up and realize that you're following very bright light,

0:38:24.719 --> 0:38:27.600
<v Speaker 1>and that along some of the corridors and hallways that

0:38:27.640 --> 0:38:30.120
<v Speaker 1>you're not supposed to be down, the lighting is not

0:38:30.200 --> 0:38:33.040
<v Speaker 1>nearly as bright, right, Or an information desk or a

0:38:33.040 --> 0:38:37.040
<v Speaker 1>concierge or uh, something like that that's always got those

0:38:37.520 --> 0:38:40.640
<v Speaker 1>like usually can lights pointing straight down saying come over here,

0:38:40.960 --> 0:38:45.200
<v Speaker 1>I'll help you out right. So, um, what's really really

0:38:45.239 --> 0:38:48.760
<v Speaker 1>interesting to meet Chuck is UM, I didn't see anybody

0:38:48.800 --> 0:38:50.880
<v Speaker 1>being like this is the next step. This is the

0:38:50.920 --> 0:38:55.279
<v Speaker 1>next horizon for environmental psychology, although I'd be surprised if

0:38:55.280 --> 0:38:58.120
<v Speaker 1>it isn't. But all of these findings, all this stuff

0:38:58.160 --> 0:39:00.960
<v Speaker 1>that we just talked about way finding things like UM,

0:39:01.000 --> 0:39:05.799
<v Speaker 1>cognitive maps, UM, spatial anxiety, all this stuff appears to

0:39:05.840 --> 0:39:10.840
<v Speaker 1>translate fully to virtual environments. So all this stuff that

0:39:10.920 --> 0:39:13.719
<v Speaker 1>environmental psychology has found out about how to make a

0:39:13.760 --> 0:39:18.560
<v Speaker 1>casino more UM palatable and make you want to like spend.

0:39:18.920 --> 0:39:23.560
<v Speaker 1>Also works for online storefronts or um how you find

0:39:23.600 --> 0:39:26.520
<v Speaker 1>your way around, also works for designing video games and

0:39:26.520 --> 0:39:30.360
<v Speaker 1>that kind of so. So environmental psychology works in the

0:39:30.440 --> 0:39:33.440
<v Speaker 1>virtual world too. So it's your home, it's your stores,

0:39:33.800 --> 0:39:38.680
<v Speaker 1>it's your cars, and then it's also virtual the future,

0:39:38.760 --> 0:39:41.120
<v Speaker 1>the future. You want to take another break and then

0:39:41.160 --> 0:39:43.480
<v Speaker 1>come back and talk about the whole green movement part,

0:39:43.680 --> 0:40:02.000
<v Speaker 1>let's do it. Well, Well, now we're on the road,

0:40:02.600 --> 0:40:05.319
<v Speaker 1>driving in your truck. Want to learn a thing or

0:40:05.320 --> 0:40:12.160
<v Speaker 1>two from Josh can chuck stuff you should know? All right,

0:40:16.080 --> 0:40:21.279
<v Speaker 1>so this is pretty dense. You're right. Why I are

0:40:21.280 --> 0:40:24.200
<v Speaker 1>we back? Okay? Yeah, I didn't know if that was off, Mike,

0:40:25.360 --> 0:40:28.400
<v Speaker 1>I'll stay in front of everybody. You didn't call me, Hey, Jerk,

0:40:29.200 --> 0:40:31.480
<v Speaker 1>I figured it was on. Mike figured we're gonna leave

0:40:31.480 --> 0:40:34.800
<v Speaker 1>it in. Hey, Jerk, this is dense. You're right for once?

0:40:35.880 --> 0:40:40.239
<v Speaker 1>Are we recording? Sorry? So yeah, this this is where

0:40:40.239 --> 0:40:43.680
<v Speaker 1>it gets interesting to me, because finally I think it's

0:40:43.719 --> 0:40:47.279
<v Speaker 1>all interesting. But the flip side that we mentioned a

0:40:47.360 --> 0:40:51.080
<v Speaker 1>couple of times is how you affected your environment as well.

0:40:52.320 --> 0:40:56.920
<v Speaker 1>And I'm all about affecting your environment, like peeing outside

0:40:58.760 --> 0:41:05.440
<v Speaker 1>this environment, grow plant grow. Um, Like, everyone knows that

0:41:05.480 --> 0:41:08.440
<v Speaker 1>green spaces are good for your psyche and looking out

0:41:08.440 --> 0:41:10.520
<v Speaker 1>a window is better. You know. I think I've said

0:41:10.560 --> 0:41:12.640
<v Speaker 1>before I went to high school that didn't have windows. No,

0:41:12.840 --> 0:41:14.960
<v Speaker 1>you didn't say that. Yeah, we didn't have windows in

0:41:15.000 --> 0:41:18.600
<v Speaker 1>our school. What I know, it sounds crazy and it

0:41:18.680 --> 0:41:20.960
<v Speaker 1>is now that I look back at. We had one

0:41:21.040 --> 0:41:23.960
<v Speaker 1>common area that had these very high up windows, but

0:41:24.080 --> 0:41:26.160
<v Speaker 1>none of the hallways, none of the classrooms had windows.

0:41:26.239 --> 0:41:29.800
<v Speaker 1>My friend, your high school was in the experiment. It

0:41:29.920 --> 0:41:32.480
<v Speaker 1>might have been. I mean it was built in nineteen

0:41:32.600 --> 0:41:38.120
<v Speaker 1>seventy nine, so I think I think it was the year. No,

0:41:38.239 --> 0:41:40.640
<v Speaker 1>I think it very much might have been an experiment.

0:41:40.719 --> 0:41:43.680
<v Speaker 1>Like kids get distracted with windows, like they'll do some

0:41:43.760 --> 0:41:46.560
<v Speaker 1>real learning. It rita in high school because you can't

0:41:46.560 --> 0:41:49.279
<v Speaker 1>see anything. And then they followed your class. We're like,

0:41:49.280 --> 0:41:53.839
<v Speaker 1>oh god, no, tear it down. But everyone knows that

0:41:54.120 --> 0:41:57.200
<v Speaker 1>green spaces and looking out a window or taking a

0:41:57.239 --> 0:42:02.120
<v Speaker 1>walk through a park or something can really be restorative. Um.

0:42:02.200 --> 0:42:05.080
<v Speaker 1>They even there was one example of botanical gardens one

0:42:05.080 --> 0:42:06.960
<v Speaker 1>of my our favorite things to do as a family.

0:42:07.680 --> 0:42:09.919
<v Speaker 1>But they said in the study here it's like leave

0:42:09.960 --> 0:42:12.600
<v Speaker 1>your family at home. If you really want the benefit,

0:42:12.680 --> 0:42:14.840
<v Speaker 1>go by yourself. Each of you needs to split up

0:42:14.880 --> 0:42:17.279
<v Speaker 1>and wander around by yourselves, which hey, I look forward

0:42:17.320 --> 0:42:19.680
<v Speaker 1>to when we can do that. So that's I mean,

0:42:19.719 --> 0:42:24.120
<v Speaker 1>that's pretty low hanging again, stuff like, yeah, hanging out

0:42:24.160 --> 0:42:28.040
<v Speaker 1>in a botanical garden is restorative. But the thing about

0:42:28.120 --> 0:42:31.240
<v Speaker 1>environmental psychologists are like why, you know, why does that happen?

0:42:31.880 --> 0:42:34.719
<v Speaker 1>And then also specifically, how can we use that to

0:42:34.800 --> 0:42:38.360
<v Speaker 1>build ideal environments? And remember back at the very beginning,

0:42:38.440 --> 0:42:42.760
<v Speaker 1>Harold Prashansky was asked to how to make hospital rooms better,

0:42:42.960 --> 0:42:46.000
<v Speaker 1>more more conducive to patient well being. He said, put

0:42:46.040 --> 0:42:49.719
<v Speaker 1>him outside. Well, that eventually became, you know, kind of

0:42:49.760 --> 0:42:54.520
<v Speaker 1>a a separate arm of environmental psychology that was led

0:42:54.520 --> 0:42:58.600
<v Speaker 1>by Rachel and Stephen kaplan Um from the University of Michigan,

0:42:58.760 --> 0:43:03.200
<v Speaker 1>which has a huge EP programs, I believe because of

0:43:03.239 --> 0:43:05.840
<v Speaker 1>these guys. But starting in the seventies through through the

0:43:05.920 --> 0:43:08.560
<v Speaker 1>nineties to the end of the nineties, they studied the

0:43:08.600 --> 0:43:13.160
<v Speaker 1>effects of the outdoors on humans to understand how to

0:43:13.239 --> 0:43:17.880
<v Speaker 1>improve built outdoor settings to make it to just squeeze

0:43:17.920 --> 0:43:22.200
<v Speaker 1>and extract every little bit that restorative juice from nature

0:43:22.239 --> 0:43:25.200
<v Speaker 1>and let it drift down your face like so much

0:43:25.760 --> 0:43:29.040
<v Speaker 1>naval orange juice, just get all sticky from it and

0:43:29.160 --> 0:43:31.320
<v Speaker 1>what it's going. It tastes so good and the smell

0:43:31.400 --> 0:43:35.400
<v Speaker 1>is almost overwhelming, overpowering, but it's just so beautiful and

0:43:35.520 --> 0:43:39.440
<v Speaker 1>natural that you eventually just faint. That's what their goal was.

0:43:40.160 --> 0:43:43.160
<v Speaker 1>So they went that way by way of a couple

0:43:43.160 --> 0:43:45.160
<v Speaker 1>of times. A couple of kinds of attention that they

0:43:45.239 --> 0:43:49.120
<v Speaker 1>talked about directed attention, which is how if you're in

0:43:49.160 --> 0:43:53.960
<v Speaker 1>a real structured, human built environment, you're gonna narrow your focus,

0:43:54.000 --> 0:43:57.040
<v Speaker 1>which can be good to a degree if you're at

0:43:57.040 --> 0:44:00.160
<v Speaker 1>work or something, but it can lead to depletion and

0:44:00.239 --> 0:44:03.120
<v Speaker 1>stress and anxiety over time. Uh. The other kind of

0:44:03.160 --> 0:44:06.719
<v Speaker 1>attention is fascination, which I mean, should we even talk

0:44:06.760 --> 0:44:08.719
<v Speaker 1>about that? It just says it all. It makes me

0:44:08.760 --> 0:44:13.160
<v Speaker 1>smile just saying that word fascination, which is expansive and

0:44:13.680 --> 0:44:16.239
<v Speaker 1>the wilderness and nature is what brings that along. Yeah,

0:44:16.280 --> 0:44:19.120
<v Speaker 1>they kind of mindset where you know, anything can happen,

0:44:19.239 --> 0:44:21.640
<v Speaker 1>or you can just kind of trance out or zone out.

0:44:21.680 --> 0:44:24.759
<v Speaker 1>Your your intense is not being directed right, and they

0:44:24.760 --> 0:44:26.839
<v Speaker 1>have done There have been plenty of studies where they

0:44:26.880 --> 0:44:30.080
<v Speaker 1>found that people do recover from sickness and surgery a

0:44:30.080 --> 0:44:34.480
<v Speaker 1>lot faster, need less meds, and have fewer complications, and

0:44:34.520 --> 0:44:39.200
<v Speaker 1>just feel better about your recuperation. If your hospital has

0:44:39.239 --> 0:44:43.160
<v Speaker 1>a green space. They found that not only just a

0:44:43.200 --> 0:44:45.600
<v Speaker 1>real green space, but if you had a view of

0:44:45.640 --> 0:44:48.840
<v Speaker 1>a window that was just a picture of an outdoor

0:44:49.160 --> 0:44:53.080
<v Speaker 1>green space, I still recovered better. They didn't even give

0:44:53.120 --> 0:44:55.879
<v Speaker 1>you pictures of that stuff. They tried to beat out

0:44:55.920 --> 0:44:58.359
<v Speaker 1>of you the memory of what the outdoors were like.

0:44:59.239 --> 0:45:03.000
<v Speaker 1>So they've come up the ratio though of green spaces.

0:45:03.080 --> 0:45:06.920
<v Speaker 1>Two structures within that green space, like you know, a

0:45:07.000 --> 0:45:10.800
<v Speaker 1>plaza or a fountain or whatever, um of seventy to thirty.

0:45:10.920 --> 0:45:18.920
<v Speaker 1>I guess seventy green space human built structures, right. I

0:45:18.960 --> 0:45:22.279
<v Speaker 1>guess they just kind of worked out out over the average. Yeah,

0:45:22.280 --> 0:45:24.080
<v Speaker 1>But as I think that's a cool thing to know

0:45:24.239 --> 0:45:29.879
<v Speaker 1>if you're planning a green spaces there's actual science behind it. Well. Yeah,

0:45:30.000 --> 0:45:32.920
<v Speaker 1>and even if there's not necessarily science behind how restorative

0:45:32.920 --> 0:45:36.360
<v Speaker 1>it is, which there is increasingly, the opposite is definitely

0:45:36.440 --> 0:45:40.280
<v Speaker 1>well proven. Where sensory deprivation drives us nuts very quickly,

0:45:40.760 --> 0:45:44.279
<v Speaker 1>sensory overload does as well. There is this ninety two

0:45:44.360 --> 0:45:47.839
<v Speaker 1>study published in the Journal of the American Medical Association

0:45:48.360 --> 0:45:53.200
<v Speaker 1>that found that patients began to exhibit the symptoms of schizophrenia,

0:45:53.360 --> 0:45:57.400
<v Speaker 1>especially disordered speech, after just a forty three minute movie

0:45:57.440 --> 0:46:01.640
<v Speaker 1>that was highly intense in sound and color. Yes, sound

0:46:01.719 --> 0:46:04.719
<v Speaker 1>is a big thing for me if I have if

0:46:04.719 --> 0:46:08.120
<v Speaker 1>I have more than one different kinds of sound coming

0:46:08.120 --> 0:46:12.120
<v Speaker 1>at me, Like I'm listening to the radio and like

0:46:12.239 --> 0:46:15.799
<v Speaker 1>my daughter will play something on a thing. Oh and

0:46:15.880 --> 0:46:19.399
<v Speaker 1>maybe Emily is saying something to me. Forget it. It's

0:46:19.440 --> 0:46:21.800
<v Speaker 1>like you're at the mall, dude, I lose it. I

0:46:21.800 --> 0:46:23.839
<v Speaker 1>gotta get rid of a sound. I can just run

0:46:23.840 --> 0:46:26.400
<v Speaker 1>and start pushing kids out of the work, shoving kids

0:46:26.440 --> 0:46:32.600
<v Speaker 1>and put Emiley's mouth and I destroy Ruby's toy. You

0:46:32.719 --> 0:46:36.760
<v Speaker 1>got mesophonia? Buddy? Is that what that is? Maybe? Usually

0:46:36.840 --> 0:46:40.520
<v Speaker 1>it's more something like that. If it's one thing chewing,

0:46:40.560 --> 0:46:44.440
<v Speaker 1>it doesn't bother me. Two people chewing might be a problem,

0:46:44.520 --> 0:46:49.759
<v Speaker 1>especially if they're hum chewing. Man like those people Matt m.

0:46:51.280 --> 0:46:55.080
<v Speaker 1>Dylan and the Flamingo kid. Did he hump you? Yeah?

0:46:55.160 --> 0:46:57.600
<v Speaker 1>It was like he went to his girlfriend's parents house

0:46:57.640 --> 0:47:00.520
<v Speaker 1>for dinner. He's like, no, no, And I haven't seen

0:47:00.560 --> 0:47:03.160
<v Speaker 1>that in a long time. I haven't either, but never

0:47:03.239 --> 0:47:07.920
<v Speaker 1>forget that part. So um. One of the big challenges

0:47:07.960 --> 0:47:11.440
<v Speaker 1>now that environmental psychology has taken on is this idea

0:47:11.480 --> 0:47:13.160
<v Speaker 1>that they got to figure out how to make people

0:47:13.200 --> 0:47:15.440
<v Speaker 1>want to take care of the planet more, And they're

0:47:15.480 --> 0:47:17.799
<v Speaker 1>figuring it out. But basically all they're doing is repurposing

0:47:17.840 --> 0:47:22.440
<v Speaker 1>social psychology and its findings on consumerism and redirecting it

0:47:22.520 --> 0:47:27.160
<v Speaker 1>toward more conservation minded stuff, which is interesting, like the

0:47:27.200 --> 0:47:30.840
<v Speaker 1>finding like um, like, some people like new things. So

0:47:30.880 --> 0:47:33.200
<v Speaker 1>if you present something is new and novel and nobody's

0:47:33.200 --> 0:47:35.160
<v Speaker 1>adopted it yet, some people will say, oh, I want

0:47:35.160 --> 0:47:38.120
<v Speaker 1>to try that. Other people are more competitive, for if

0:47:38.160 --> 0:47:40.880
<v Speaker 1>they find out Shelbyville is about to win a recycling award,

0:47:41.640 --> 0:47:44.200
<v Speaker 1>they're going to redouble their efforts so their town wins it.

0:47:44.480 --> 0:47:47.400
<v Speaker 1>Or if this celebrity endorses this product a sort of

0:47:47.400 --> 0:47:52.360
<v Speaker 1>an obvious one, sure, Like James Spader wears sustainably sourced

0:47:52.360 --> 0:47:57.080
<v Speaker 1>suits that are made of recycled tires. No. I read that,

0:47:57.120 --> 0:47:59.440
<v Speaker 1>and I was like, good for you, James Spader, right,

0:48:00.000 --> 0:48:01.719
<v Speaker 1>and made you want to wear a suit like that,

0:48:01.840 --> 0:48:04.040
<v Speaker 1>didn't it? I wondered how you would make a rubber

0:48:04.080 --> 0:48:08.840
<v Speaker 1>suit it was comfortable and fashionable. The fraudst love it, um,

0:48:08.880 --> 0:48:10.840
<v Speaker 1>But there there's a you know, there's a big debate

0:48:10.880 --> 0:48:14.080
<v Speaker 1>over whether that is really part of environmental psychology or

0:48:14.080 --> 0:48:15.920
<v Speaker 1>if it's taking too big of a bite. And in

0:48:15.960 --> 0:48:19.440
<v Speaker 1>the nineties something called conservation psychology came along and it

0:48:19.480 --> 0:48:21.959
<v Speaker 1>wants to do the same exact thing. And there's also

0:48:22.239 --> 0:48:25.600
<v Speaker 1>ecological psychology that wants to do the same thing. So

0:48:25.640 --> 0:48:28.640
<v Speaker 1>there's a big leg leg wrestling match going on. And

0:48:29.160 --> 0:48:32.960
<v Speaker 1>that guy Philip Cotler that you referenced earlier, earlier, the

0:48:32.960 --> 0:48:35.160
<v Speaker 1>guy who was like, how can we better sell things

0:48:35.200 --> 0:48:39.680
<v Speaker 1>to people? He is now um, kind of going the

0:48:39.719 --> 0:48:43.040
<v Speaker 1>way of environmental psychology with making things greener, right, right, right,

0:48:43.200 --> 0:48:47.640
<v Speaker 1>He's flipped. So even if they are right, he turned

0:48:47.640 --> 0:48:49.960
<v Speaker 1>into a dirty rat. Even if they are trying to

0:48:50.040 --> 0:48:52.600
<v Speaker 1>nudge us into that behavior, it's tough to fault him

0:48:52.640 --> 0:48:57.600
<v Speaker 1>for pro nudging people toward pro conservation behavior. So that's

0:48:57.680 --> 0:49:00.920
<v Speaker 1>environmental psychology, everybody. That's what we've found out about it.

0:49:01.160 --> 0:49:02.839
<v Speaker 1>If you want to find out more about it, just

0:49:02.880 --> 0:49:06.000
<v Speaker 1>go start reading. You can spend years and years doing it.

0:49:06.320 --> 0:49:12.440
<v Speaker 1>And since I said that, it's time for a listener mail. Uh,

0:49:12.480 --> 0:49:15.759
<v Speaker 1>this is anonymous, but very interesting. Hey, guys, listen to

0:49:15.840 --> 0:49:19.399
<v Speaker 1>four years of podcasts in a year's time. Today I saw, boy,

0:49:19.400 --> 0:49:22.760
<v Speaker 1>You've got a lot of years to go anonymous. Today

0:49:22.800 --> 0:49:24.680
<v Speaker 1>I saw the new post on Guardian Angels and began

0:49:24.760 --> 0:49:27.560
<v Speaker 1>to listen, and about the fifteen minute mark, Chuck says

0:49:28.280 --> 0:49:30.200
<v Speaker 1>the guy gets a job at McDonald's in the Bronx,

0:49:30.320 --> 0:49:33.160
<v Speaker 1>and says, the McDonald's late night scene in New York

0:49:33.239 --> 0:49:35.960
<v Speaker 1>City is still nuts, but you're not getting murdered, but

0:49:36.000 --> 0:49:38.880
<v Speaker 1>it is crazy town. I stopped immediately and replayed what

0:49:38.920 --> 0:49:41.880
<v Speaker 1>you said because I couldn't believe it. My uncle was

0:49:42.040 --> 0:49:47.280
<v Speaker 1>murdered last year at McDonald's in the Bronx. I couldn't

0:49:47.320 --> 0:49:50.560
<v Speaker 1>believe it. Did you read this one? The details are

0:49:50.560 --> 0:49:53.600
<v Speaker 1>horrific and mostly sensationalized for the media, which of course

0:49:53.640 --> 0:49:56.200
<v Speaker 1>makes me angry. But he was an amazing man and strong,

0:49:56.239 --> 0:49:58.400
<v Speaker 1>loving force in my life. Could it be I'm just

0:49:58.440 --> 0:50:01.400
<v Speaker 1>super sensitive to this week, given that this is a

0:50:01.520 --> 0:50:05.439
<v Speaker 1>year from that, But imagine that though I imagine being

0:50:05.480 --> 0:50:07.759
<v Speaker 1>an anonymous like this, What are the chances that you

0:50:07.800 --> 0:50:10.640
<v Speaker 1>would even say that and the podcast would be published

0:50:10.640 --> 0:50:13.279
<v Speaker 1>almost exactly a year later? I remember listening to a

0:50:13.280 --> 0:50:16.280
<v Speaker 1>podcast where he talked about when people see their numbers

0:50:16.320 --> 0:50:22.280
<v Speaker 1>like eleven eleven, what's the name of that? The better mineff.

0:50:23.160 --> 0:50:25.560
<v Speaker 1>That's where you see like something, you learn about something,

0:50:25.560 --> 0:50:27.359
<v Speaker 1>and then you see it. Everyone right, that's what she's

0:50:27.360 --> 0:50:30.880
<v Speaker 1>talking about, UM or when people use old gimmicks to

0:50:30.880 --> 0:50:33.239
<v Speaker 1>find out what sex or baby will be in it

0:50:33.320 --> 0:50:36.799
<v Speaker 1>being because you're training yourself, allowing your subconscious through to

0:50:36.920 --> 0:50:39.040
<v Speaker 1>make it seem like your number is appearing more often,

0:50:40.120 --> 0:50:42.640
<v Speaker 1>or that you've got an answer. Thank you for always

0:50:42.680 --> 0:50:45.800
<v Speaker 1>giving me something to think about besides my stressful job. Guys,

0:50:46.280 --> 0:50:51.319
<v Speaker 1>and I will see you in Brooklyn. I'll be I'll

0:50:51.360 --> 0:50:54.279
<v Speaker 1>be the one who's blacked out in the shadows with

0:50:54.320 --> 0:50:58.520
<v Speaker 1>the modulated voice. No no, no no, she'll she's she's pregnant

0:50:58.600 --> 0:51:01.319
<v Speaker 1>and and maybe we'll be able to say miss Anonymous. Well,

0:51:01.320 --> 0:51:04.680
<v Speaker 1>thanks a lot, Anonymous. I'm sorry about your uncle, UM

0:51:04.680 --> 0:51:08.200
<v Speaker 1>and this uh, this time of year. It is very

0:51:08.239 --> 0:51:10.719
<v Speaker 1>bizarre though, that that happened. We can attest for sure

0:51:10.880 --> 0:51:13.040
<v Speaker 1>it was not planned. Email back, She's are excited that

0:51:13.080 --> 0:51:15.680
<v Speaker 1>we're reading this. UM. Well, if you want to get

0:51:15.680 --> 0:51:17.960
<v Speaker 1>in touch with us, like Anonymous did, you can go

0:51:18.040 --> 0:51:19.719
<v Speaker 1>on to stuff you Should Know dot com and check

0:51:19.719 --> 0:51:22.319
<v Speaker 1>out our social links. You can also send us an

0:51:22.320 --> 0:51:29.040
<v Speaker 1>email to stuff podcast at iHeart radio dot com. Stuff

0:51:29.080 --> 0:51:31.040
<v Speaker 1>you Should Know is a production of iHeart Radios. How

0:51:31.080 --> 0:51:33.719
<v Speaker 1>stuff works for more podcasts for my heart radio because

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<v Speaker 1>at the iHeart Radio app, Apple Podcasts, or wherever you

0:51:36.320 --> 0:51:37.440
<v Speaker 1>listen to your favorite shows,