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Speaker 1: Thanks the chronic goals. This is not your average show.

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Speaker 1: You're now tuned into the rail.

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Speaker 2: Welcome to the gangst The Chronicles podcast, the production of

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Speaker 2: iHeart Radio and Black Effect Podcast Network. Make sure you

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Speaker 2: download the iHeart app and subscribe to Against the Chronicles.

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Speaker 2: For my Apple users, hit the Purple Michael on your

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Speaker 2: front screen, subscribed Against the Chronicles and leave a five

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Speaker 2: star rating and comment. I guess y'all see what's going on?

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Speaker 1: See in here?

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Speaker 2: What's going on right about now? Against the Chronicles? Another episode?

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Speaker 1: Hey, what to do? Man?

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Speaker 2: I see you got you a nice joining your hand.

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Speaker 2: The first thing you did.

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Speaker 1: Was fine, you join us?

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Speaker 3: Yeah, because I was sleeping the car on this Vegas

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Speaker 3: drive and ship, so you know I had to, you know,

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Speaker 3: get out and relax a little bit.

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Speaker 1: You know what I'm saying. You got to go do

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Speaker 1: your ship man.

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Speaker 2: You know, of course, I guess y'all know if y'all

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Speaker 2: hear me talking about weed and all that other good

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Speaker 2: ship man, we kicking it with the Homeboy exhibit tonight.

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Speaker 1: Man, man, guess what's happening? Man? You?

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Speaker 2: First of all, man, thanks for you know, allowing us

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Speaker 2: to come in this man, beautiful spot, this is the.

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Speaker 1: Spot right here?

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Speaker 2: Yeah, hell yeah, I feel like I'm finding on fucking

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Speaker 2: made it man, fancy people and.

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Speaker 3: Ship over here, man glasses man telling the stop already.

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Speaker 1: And that's what I do. You already know. I'm gon

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Speaker 1: show my ass every man. First, I want to.

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Speaker 2: Give you salute Man on the album Man album. Dope

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Speaker 2: as a motherfucker. I appreciate it. Dope as a motherfucker. Dog.

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Speaker 1: You just came out and just hate Maker's real. I

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Speaker 1: loved one. Oh she's come out and just you know

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Speaker 1: a few of them is you know what I'm saying.

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Speaker 3: Definitely a hate maker, you know, king maker, that's what

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Speaker 3: it's called. So you know, if you if you ain't

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Speaker 3: up on it, man, I don't know where you're being

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Speaker 3: for the last thirty days or whatever. Then, but my

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Speaker 3: man been moving. You know, got some good work out there.

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Speaker 3: You know, it's hard to come by good work from

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Speaker 3: from us.

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Speaker 4: You know, legacy four fathers of this ship.

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Speaker 3: You know what they call the no legacy artists. I

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Speaker 3: say legacy, that's a good that's a good things.

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Speaker 5: Ageism is real and they try to put that only

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Speaker 5: in hip hop. It don't exist in other any any

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Speaker 5: other genre of music. But I don't believe that we

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Speaker 5: need to be put in that box. I think legacy

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Speaker 5: artists is fine. There's no new West Coast. It's on

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Speaker 5: the West Coast.

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Speaker 4: You know what I'm saying, Let's let's get into it,

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Speaker 4: Let's get let's.

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Speaker 1: Why do you feel that.

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Speaker 3: Us legacy artists are put into that age discrimination box.

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Speaker 5: Because they make it. They trying to make it so

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Speaker 5: that they we think there's only ten seats to success.

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Speaker 5: They're trying to make it seem like it's limited spots,

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Speaker 5: like there's only so many spots that can feel that

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Speaker 5: space and hip hop. But I think the opposite. I

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Speaker 5: think it's so many that hip hop has grown so

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Speaker 5: much that it needs to be broken up. Now, we

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Speaker 5: shouldn't be Noah shouldn't be in the same box as

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Speaker 5: Sexy Red or Machine Gun Kelly or you know what

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Speaker 5: I'm saying, like like like, you know, we've had people

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Speaker 5: come in use hip hop and then move on post Malone,

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Speaker 5: like like, so now it's become something that is bigger

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Speaker 5: than where it started. So I think adult contemporary hip

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Speaker 5: hop needs to exist. I think, you know, alternative hip

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Speaker 5: hop needs to exist. I think pop you know what

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Speaker 5: I'm saying, like you know, R and B hip hop,

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Speaker 5: like all of those things, we need categories and subdivisions,

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Speaker 5: and I think that is going to serve better than

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Speaker 5: trying to age people out of hip hop. And I

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Speaker 5: think to answer your question, legacy artists are are looking

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Speaker 5: at the pace and the growth of this thing. When

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Speaker 5: we had only one or two things to get to

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Speaker 5: the public, and we had gabe keepers and labels and shit,

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Speaker 5: we had to deal with people invested in our music.

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Speaker 5: So that was when people invested in your music and

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Speaker 5: you were signed to a major label, that was how

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Speaker 5: you got to the masses. So now we got these

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Speaker 5: people that you know are looking at going from physical

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Speaker 5: copies and now we got streaming. We got all these

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Speaker 5: different things. It's weird. I don't want to do tiktoks.

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Speaker 5: It's niggas doing weird shit on there, and then niggas

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Speaker 5: don't even rap, but then they sell rap records because

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Speaker 5: they doing weird shit on TikTok. I'm not doing that shit,

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Speaker 5: you know what I'm saying. So so so what what

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Speaker 5: I have to do is kind of figure out where

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Speaker 5: I fit in that. And I think that me putting

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Speaker 5: our en maker it inspired a lot of people. It

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Speaker 5: got a lot of people thinking like, oh, like, we

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Speaker 5: can do it a certain way.

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Speaker 1: It made you know what I'm saying.

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Speaker 5: And if we consistent and we we don't have to

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Speaker 5: chase the algorithm, we don't have to chase a sound.

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Speaker 1: I think we just got.

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Speaker 5: To do what we do really well right and when

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Speaker 5: we when we elevate our sound and make sure that

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Speaker 5: everything is flawless, then I think the public is gonna

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Speaker 5: gravitate to it.

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Speaker 1: And I think that's what we did with King Maker.

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Speaker 2: Well, you know what the illest thing I've heard now,

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Speaker 2: I had to call eight ten o'clock at night. I

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Speaker 2: saw a dude online saying, why don't the old motherfuckers

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Speaker 2: just get out the way and let us do our thing?

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Speaker 1: Get me out the way?

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Speaker 2: I said, what does that mean? Because hip hop is

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Speaker 2: a competitive thing? I mean, is it?

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Speaker 4: That is it? Is the Is it the fear of competition?

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Speaker 3: Is it the fear of feeling that legacy artists have

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Speaker 3: a solid foundation that if me, as a new artist,

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Speaker 3: tried to come out and say my record don't stand

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Speaker 3: up to an X record, or you know it, don't it,

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Speaker 3: don't it, don't stand up to a snoop doggy dog

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Speaker 3: of the past. It don't stand up to a straight

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Speaker 3: up minute.

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Speaker 5: Yeah, that's just like, that's that's That's like when they

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Speaker 5: started giving out participation trophies at fucking litter League game.

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Speaker 5: I'm saying, everybody gets a trophy. No, nigga, you don't

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Speaker 5: get a trophy. We won, you know what I'm saying. Real,

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Speaker 5: So you got to go back and work harder and

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Speaker 5: come back and get me out the way. But I

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Speaker 5: think I think what I think It got weird when

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Speaker 5: people were like, you know, I just I don't like

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Speaker 5: the lyrics.

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Speaker 1: I just like to beat.

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Speaker 5: And that opened the door to a whole bunch of

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Speaker 5: other shit that made it acceptable in hip hop to

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Speaker 5: be whack, you know.

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Speaker 1: What I'm saying.

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Speaker 5: And then when when when niggas was, you know, making

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Speaker 5: whack shit and you said it was whack, now you

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Speaker 5: were a hater. Wait a minute, I'm not hating. I

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Speaker 5: don't think you have skill. I don't. I don't think

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Speaker 5: compared to what I like. I don't think you are

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Speaker 5: making what I like. So I think it's whack.

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Speaker 1: Well, you know what it is. Man.

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Speaker 2: I noticed with this generation, it's like this entitlement thing,

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Speaker 2: like we was talking about it on the way up here.

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Speaker 2: You know, you got these kids. It's a group that's

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Speaker 2: like from sixteen to twenty three, twenty four. Now to

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Speaker 2: think shit is supposed to happen automatically before into this thing,

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Speaker 2: it was.

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Speaker 1: A barrier to entry. It was a barrier of entry.

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Speaker 2: You had to go through some things before you You

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Speaker 2: had to kind of do your shit before you got

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Speaker 2: put on. Right, same with you, you was, you know, out

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Speaker 2: there battling everybody.

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Speaker 1: He was doing your thing, doing whatever you was. You

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Speaker 1: was doing it.

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Speaker 2: Then you kind of got the you got on. Redman

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Speaker 2: had to pay his dues. Everybody had to pay their dues.

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Speaker 2: Now you can fuck around and just get a record.

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Speaker 2: Man fucking around on your phone in the room and

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Speaker 2: have a record.

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Speaker 5: And that's and then you said it right there, this

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Speaker 5: generation that's grown up with convenience and it's become a handicap.

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Speaker 5: So you can order a bitch a sandwich, a motherfucking

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Speaker 5: some shit from Walmart, all of within fifteen minutes and it'll.

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Speaker 1: Come to your house.

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Speaker 5: So why don't they think start them in hard work

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Speaker 5: and shit come. You can get it out the phone

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Speaker 5: and land at your house. You know, like they grew

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Speaker 5: up with that mentality.

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Speaker 3: It's it's the situation of you know, still you'll you'll

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Speaker 3: you'll find this very fitting, just like dealing with the

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Speaker 3: sports world. Right Yeah, when you grew up in our age,

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Speaker 3: you know, we came from sports teams or you joined

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Speaker 3: the team where you tried out, you didn't make the team,

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Speaker 3: you didn't make the team.

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Speaker 1: Work harder to come back again next year.

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Speaker 3: Right today, you don't make the team, you don't make

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Speaker 3: the team, you can just go start your own team.

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Speaker 1: Yeah, get me, So I'm.

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Speaker 3: Gonna be guaranteed to play because now I don't have

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Speaker 3: to go through the you know, like you said, it

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Speaker 3: was a certain criteria. Everybody can't make it to the NFL.

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Speaker 3: But now you can go to Arena Football, you can

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Speaker 3: go to USFL, you can go to XFL. It's different,

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Speaker 3: different opportunities, and a lot of them are presented by

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Speaker 3: their own artists. But I just feel that I don't know,

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Speaker 3: like you said, and no other musical genre do they exclude.

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Speaker 4: Once you reach a certain point, you.

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Speaker 5: Look stone to be done, Eric Clampton, to be done,

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Speaker 5: you know what I'm saying.

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Speaker 2: Like you know, a lot of that ship is really

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Speaker 2: fucking a lot of the homies up. I ain't gonna

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Speaker 2: get the name of the homies' names, but I talked

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Speaker 2: to some of my people and be like, man, what

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Speaker 2: you got going on? Oh man, I'm trying to do this,

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Speaker 2: but I don't think they're trying to hear me no more.

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Speaker 1: Oh come on, man, And I'm talking about legend Derry

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Speaker 1: do you don't.

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Speaker 5: We don't need to get in our own heads, and

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Speaker 5: we definitely can't let other people's opinions about what they

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Speaker 5: think is gonna be the perception of your art to

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Speaker 5: other from other people.

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Speaker 1: Fuck that.

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Speaker 5: Like, we just gotta we gotta, we gotta focus, lock in,

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Speaker 5: do what we do really well, and then let it

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Speaker 5: let the world decide, you know what I'm saying. And

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Speaker 5: then you have to also be understand what your what

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Speaker 5: is your perception and what is your success? What a

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Speaker 5: success mean to you? What does that look like? They

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Speaker 5: don't have to look like what everybody else is or

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Speaker 5: what the next man is doing. Like I have certain

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Speaker 5: things that you know, I want goals in that I

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Speaker 5: achieved and that's how I feel like I've been successful.

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Speaker 5: That may not look like nothing else that you guys

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Speaker 5: are look like and it ain't just about material shit.

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Speaker 5: Time is the most valuable thing we have, you know,

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Speaker 5: So how do I want to spend my time? How

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Speaker 5: much time do I want to spend doing this? Because

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Speaker 5: you know, once I hit that, then I'm gonna do

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Speaker 5: this and then I'll be good, you know, and sticking

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Speaker 5: to that and living with that and be and if

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Speaker 5: you overshoot that motherfucking and get there faster, so be it.

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Speaker 5: But my goal has always been the same, and I

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Speaker 5: always plan things five years out. So once I hit

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Speaker 5: my five year plan and boom there it is. Some

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Speaker 5: things work, some things didn't. I know, I know what

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Speaker 5: the next thing is looking like, you know, because I plan,

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Speaker 5: I use I plan using time. So I know I

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Speaker 5: want to keep doing music as long as I feel

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Speaker 5: it and as long as they come out of my

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Speaker 5: spirit the right way. But you know, when I got what,

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Speaker 5: I'm doing music because I want to do it, not

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Speaker 5: I have to do it. And that's what feel good.

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Speaker 5: That's why keen makeer sound like that, you know, like

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Speaker 5: like I love this ship, you know what I'm saying.

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Speaker 5: So when I do something that make it always shape

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Speaker 5: the room. I know it's gonna I know it's gonna work.

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Speaker 1: You know what I'm saying.

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Speaker 2: Man, let let's talk about this man, because I want

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Speaker 2: to go back because I've been a fan for a

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Speaker 2: long time, like like, I know all the motherfucking records,

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Speaker 2: you know what I'm saying. So how did you make

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Speaker 2: the I want to talk about the transition when you

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Speaker 2: started off with Teela and them, those guys, you know,

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Speaker 2: with King T and them, and I used to hear

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Speaker 2: you on the wake Up Show every Saturday and like

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Speaker 2: getting it in grinding.

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Speaker 4: First of all, let's start with what was the first

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Speaker 4: rap record you ever heard?

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Speaker 3: What made you want to go, Oh, this is some

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Speaker 3: you know because you know, I know your father was

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Speaker 3: an educator, and so what made you go, Nah, this

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Speaker 3: is this I got to get to where I got

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Speaker 3: to get okay?

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Speaker 2: Uh.

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Speaker 5: The first rap record I ever heard was the Rapping

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Speaker 5: Duke the the Hud. That's the first rap record I

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Speaker 5: ever heard. And it was also jam on It Nucleus,

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Speaker 5: So those were the kind of my introductions to that.

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Speaker 5: Then my brother run DMC, But the first one I

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Speaker 5: ever ever heard was it had to be between jam

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Speaker 5: on It and Rapp and Duke. What made me stop

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Speaker 5: in my tracks to be like, oh ship, it was

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Speaker 5: rock yim.

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Speaker 1: You know what I'm saying.

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Speaker 5: Rocky his his whole style and delivery was unorthodox and

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Speaker 5: it was different than anything I was a fan of

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Speaker 5: Big Daddy Kane. You know what I'm saying, All E

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Speaker 5: P M D all them dudes ll you know though,

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Speaker 5: of course you know what I'm saying, n W A

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Speaker 5: easy E.

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Speaker 1: CONTs, most wanted.

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Speaker 5: You know what I'm saying, Like all of these records

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Speaker 5: were poor righteous teachers. They were all the kind of

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Speaker 5: wheelhouse where I was listening to everything, you know, even

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Speaker 5: down South, I would listening to Poison Klan and you

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Speaker 5: know one of the fucking DJ Matgic, Mike Bass, Miami Bass,

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Speaker 5: you know, the mini truck movement. So so I would

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Speaker 5: listen to everything, but rock Him was the one that

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Speaker 5: made me like, that's rap, that's that's that's some elevated ship.

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Speaker 2: And you was always lyrical. That's what I was gonna say,

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Speaker 2: because you was getting it in on a wake up

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Speaker 2: show on Top Box.

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Speaker 1: You was up there tearing tearing cats out the frame.

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Speaker 2: What made you? What made you decide? Like later on

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Speaker 2: you pivot? You had you know, you went through your

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Speaker 2: whole thing with Loud Records. You had a very critically

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Speaker 2: acclaimed album, was received well, and then you looked up

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Speaker 2: with Dre. You was already a monster at making records,

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Speaker 2: and it's like when you looked up with him, it's

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Speaker 2: like you just went. Did you get any backlash from

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Speaker 2: the homies at first, because you know, people got a

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Speaker 2: tendency to want to make you kind of stay.

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Speaker 1: Yeah, nah see, I wouldn't call it backlash. I think.

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Speaker 5: You know, we all we all get when we when

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Speaker 5: we were younger, we all had dreams and aspiration, and

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Speaker 5: you know, seldom do you speak something into existence.

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Speaker 1: You know what I'm saying.

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Speaker 5: It's like when something actually worked and it shocks, Oh shit,

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Speaker 5: this shit worked, you know what I'm saying. Like it

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Speaker 5: was more like that, you know what I'm saying, because

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Speaker 5: we were me, Ras and Sofia. We were kind of

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Speaker 5: the group that we you know, even though I was

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Speaker 5: with King Tin and Alcoholics, I was never in Alcoholics, right,

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Speaker 5: you know what I'm saying. Like it was it was

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Speaker 5: the the trio King t and you know, and it

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Speaker 5: was like the Liquid Crew. I was in the crew

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Speaker 5: with them, you know, but I always wanted to be

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Speaker 5: in the group.

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Speaker 1: So me, Ras and Sir.

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Speaker 5: I remember we sit in RAS's house and and and

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Speaker 5: be writing together, and we all had different outlooks on

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Speaker 5: how we was gonna make it right. So Ras was

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Speaker 5: super anti wearing khakis. He was like, you niggas, look

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Speaker 5: like you're about to go clean some shit up. Fuck you,

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Speaker 5: you know what I'm saying. I was like, Nigga, yeah, yeah, yeah, yeah,

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Speaker 5: And so he had his you know, I'll never I'll

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Speaker 5: never beat you niggas, you know what I'm saying. And

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Speaker 5: then I was like, Nigga, this is Nigga West Coast Rowland.

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Speaker 5: We out of here, you know what I'm saying. And

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Speaker 5: then and then Sofia was like, well, now you know

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Speaker 5: I'm from the Bay. You know, we say blood, but

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Speaker 5: we don't mean blood, you.

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Speaker 1: Know what I'm saying.

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Speaker 5: So it was like it was like the perfect kind

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Speaker 5: of representation of all of California right there, you.

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Speaker 1: Know what I'm saying. And so that's kind of that's

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Speaker 1: kind of how we built it.

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Speaker 5: And then when after the battle stuff and the wake

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Speaker 5: up show and unity and all that shit, and Snoop

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Speaker 5: called me to do the That's how we got connected

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Speaker 5: with me, Dre Snoop, and the whole camp was we

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Speaker 5: did Bitch Please for the No Limit.

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Speaker 4: Top Dog album, and.

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Speaker 5: Then from there it was just like boom, okay, we

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Speaker 5: like with that happen, it blew up, it hit Okay,

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Speaker 5: you're gonna be on two thousand and one, you want

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Speaker 5: to be on the Upper Smoke Tour. And then from

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Speaker 5: there it was just so the homies around. You know,

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Speaker 5: I tried to include them, you know what I'm saying,

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Speaker 5: but I think it was just more of a you know,

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Speaker 5: they I don't know, I don't know. It just got

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Speaker 5: weird for a second and then it got better. It's

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Speaker 5: just growing.

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Speaker 3: Growing pains, yeah, you know, yeah, it's it's always that.

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Speaker 3: It's it's unfortunate, but you know there's always a standout,

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Speaker 3: you know. Uh, same situation with me and Chill. You know,

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Speaker 3: we started off together. Everything was a grind, you know, whatever, whatever.

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Speaker 3: But then when you when you're putting in a little

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Speaker 3: more effort, then you know, maybe you know, somebody else

349
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Speaker 3: might be or your your delivery might be standing out,

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Speaker 3: or the way you present yourself in front of the motherfuckers,

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Speaker 3: and so people start noticing, Like we called eight eight

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Speaker 3: we want to get on something or you know, and

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Speaker 3: it's not like Compton's most wanted do y'all want to come?

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Speaker 4: It's you know who.

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Speaker 5: Did a really good job of having a collective and

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Speaker 5: then branching out and all the members was Wu Tang

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Speaker 5: Wu Tang clan did a tremendous job of having a

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Speaker 5: collective and then being able to outsource the standouts. People

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Speaker 5: knew Method Man from that one first song was gonna

360
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Speaker 5: be he was gonna have some shit.

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Speaker 1: You know what I'm saying, O d BS.

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Speaker 5: I mean all these people that came together, but they

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Speaker 5: had some kind of some kind of working method that

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Speaker 5: was able to branch out and do what they did.

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Speaker 2: They did a good job. But you knew, you knew

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Speaker 2: that Method Man unequivocally was gonna be the ship when

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Speaker 2: he came up. You knew that old d B was

368
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Speaker 2: so different in dynamic that he was gonna blow up.

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Speaker 2: You knew everybody else was dope.

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Speaker 1: They wold.

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Speaker 2: You know, everybody in the klan is dope. Goes face

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Speaker 2: on down the raid to businesses, all of them do

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Speaker 2: is tight. But you knew that Method Man had star power.

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Speaker 5: But even in their individual endeavors, they still represented Wu

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Speaker 5: Tang Clan.

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Speaker 1: Oh, yeah, for sure, you know what I'm saying, And.

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Speaker 5: So I'd like to see that out here too, you

378
00:18:04,040 --> 00:18:06,399
Speaker 5: know what I'm saying. Like, but but I mean, I

379
00:18:06,440 --> 00:18:08,959
Speaker 5: know the game rules, and everybody feel like they want

380
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Speaker 5: to be the CEO of every goddamn thing. You know

381
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Speaker 5: what I'm saying, real real, So yeah, a little boy unity,

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Speaker 5: a little more cooperation, you know, just because of one.

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Speaker 1: Just because the nigga win, don't mean you can't and

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Speaker 1: that you're not. You know, do you think that today? Man?

385
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Speaker 2: Because we missing something Like I always tell Glasses, we

386
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Speaker 2: be talking and I say, bro, Man, I'm so I

387
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Speaker 2: feel sorry for you. I'm sad for you because you

388
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Speaker 2: missed the whole experience. I remember Man going to go

389
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Speaker 2: to the Tower Records man to wait for the Ghetto

390
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Speaker 2: Boys album to come out. You know, the when after

391
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Speaker 2: Willie D came back.

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Speaker 1: You know that.

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Speaker 2: You remember Big Mike came in on the second when

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Speaker 2: the Death Do was apart, No, not the Death Do

395
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Speaker 2: Us apart the first one. Well, homeboy, Big Mike came

396
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Speaker 2: in right. It took will those places. We'll left the group.

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Speaker 2: Then when I saw the ad and the motherfucking murdered

398
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Speaker 2: dog or a source to where they was in the caskets.

399
00:19:02,600 --> 00:19:05,359
Speaker 2: It was like, oh ship and you can saw a date.

400
00:19:06,119 --> 00:19:08,280
Speaker 2: I went up to Tower Records man and I stood

401
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Speaker 2: outside with all the people. Man going there and get

402
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Speaker 2: what I got, And I got the record man and

403
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Speaker 2: I sat in the parking lot till like maybe three

404
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Speaker 2: in the morning, just listening to it and reading the

405
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Speaker 2: line of notes and just you know, reading it. Doing

406
00:19:21,359 --> 00:19:24,160
Speaker 2: in stores, going to inch store, seeing your favorite rapper.

407
00:19:24,160 --> 00:19:26,120
Speaker 2: That's how I met mister Mix. I met mister Mix

408
00:19:26,160 --> 00:19:28,879
Speaker 2: of the Inn Store, the Homy from Two Lives, and

409
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Speaker 2: he wound up helping me out a lot. You know,

410
00:19:30,760 --> 00:19:33,440
Speaker 2: we you know, had a bond. You know, it don't

411
00:19:33,440 --> 00:19:35,399
Speaker 2: always start off like that, but it was just you know,

412
00:19:36,400 --> 00:19:39,960
Speaker 2: and I think today they missing that dog. It's not

413
00:19:40,080 --> 00:19:46,560
Speaker 2: the same experience. It's not the same experience. Do you think, man,

414
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Speaker 2: with the way streaming Nils and everything had kind of

415
00:19:49,640 --> 00:19:52,399
Speaker 2: diluted everything, Man, do you think it's still you know,

416
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Speaker 2: it's not the same aura no more. We we jedis

417
00:20:01,600 --> 00:20:06,320
Speaker 2: people that have survived getting here through the time we

418
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Speaker 2: had because we hip hop then like then, these niggas

419
00:20:10,200 --> 00:20:15,400
Speaker 2: couldn't survive then and and work through what was done here, right,

420
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Speaker 2: So so we can't abandon that right.

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Speaker 5: So, yes, we have to agree with the algorithm. We

422
00:20:23,320 --> 00:20:25,879
Speaker 5: have to go, we have to participate because that is

423
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Speaker 5: part of it. But we can't forget where our strengths are.

424
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Speaker 5: We got people that went and bought our ship, just

425
00:20:33,720 --> 00:20:37,480
Speaker 5: like you said, hard copies, read the notes those people are.

426
00:20:37,359 --> 00:20:40,439
Speaker 5: There's millions and millions of people that bought into that

427
00:20:41,080 --> 00:20:45,040
Speaker 5: right around the world. So our bread and butter is

428
00:20:45,040 --> 00:20:48,920
Speaker 5: getting in front of these shows, organizing ourselves. Stop waiting

429
00:20:48,960 --> 00:20:51,199
Speaker 5: on people to come and pull us together, Pull the

430
00:20:51,240 --> 00:20:54,600
Speaker 5: homie off the couch, pull the homie off out the woodworks,

431
00:20:55,280 --> 00:20:57,760
Speaker 5: put together something that we can go out and get

432
00:20:57,760 --> 00:21:01,280
Speaker 5: in front of these fans. Rock these shows, fill out rooms,

433
00:21:01,600 --> 00:21:05,840
Speaker 5: put packages together, put merch packages together. Use the algorithm

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00:21:05,880 --> 00:21:09,080
Speaker 5: to advance and let people know we're come in, but go.

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00:21:09,840 --> 00:21:10,520
Speaker 1: You know what I'm saying.

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00:21:10,640 --> 00:21:13,400
Speaker 5: People depend on all the success and all these numbers,

437
00:21:13,760 --> 00:21:16,080
Speaker 5: but they're having a bunch of followers and social media

438
00:21:16,119 --> 00:21:18,280
Speaker 5: people is like having a bunch of monopoly money.

439
00:21:18,560 --> 00:21:20,720
Speaker 1: It really doesn't do much, you know what I'm saying.

440
00:21:21,240 --> 00:21:21,600
Speaker 1: For real?

441
00:21:22,119 --> 00:21:24,880
Speaker 5: You know, I think it's I think it's it's awareness

442
00:21:25,160 --> 00:21:29,359
Speaker 5: is important, popularity is important. But the one percent, the

443
00:21:29,440 --> 00:21:32,639
Speaker 5: new payola is the playlist. The one percent is getting

444
00:21:32,640 --> 00:21:35,800
Speaker 5: billions of streams. You know, we don't know who's buying that,

445
00:21:35,960 --> 00:21:38,920
Speaker 5: ors who's doing that, or that's real whatever, but you know, the.

446
00:21:38,920 --> 00:21:41,680
Speaker 1: Money, the money that come in is gonna be the one.

447
00:21:41,720 --> 00:21:42,359
Speaker 1: You know what I'm saying.

448
00:21:43,000 --> 00:21:45,640
Speaker 5: I think people are depending now a lot on streaming.

449
00:21:46,640 --> 00:21:49,639
Speaker 5: That's a whole new culture that is outside of the

450
00:21:49,680 --> 00:21:52,479
Speaker 5: realm of what we do and create. But you know,

451
00:21:53,520 --> 00:21:55,520
Speaker 5: I think that's what we can learn from from that

452
00:21:55,760 --> 00:21:58,080
Speaker 5: is not trying to copy them, but come do it

453
00:21:58,080 --> 00:21:59,680
Speaker 5: on our on our terms.

454
00:22:00,000 --> 00:22:00,639
Speaker 1: You know what I'm saying.

455
00:22:00,680 --> 00:22:03,200
Speaker 5: I can't do something every day, but if we organize

456
00:22:03,200 --> 00:22:05,040
Speaker 5: twelve of the homies that want to do that, then

457
00:22:05,160 --> 00:22:07,720
Speaker 5: maybe that stream makes sense because it'd be me this day,

458
00:22:07,760 --> 00:22:10,880
Speaker 5: this day, eight, the next day quick, the next day,

459
00:22:10,960 --> 00:22:12,480
Speaker 5: da da da da, and then that's you know what

460
00:22:12,520 --> 00:22:14,720
Speaker 5: I'm saying, Like now we have to funnel. But the

461
00:22:14,760 --> 00:22:17,959
Speaker 5: thing is that, you know, we have to work together,

462
00:22:18,720 --> 00:22:21,400
Speaker 5: like the legacy artists. We got to work together because

463
00:22:21,440 --> 00:22:25,800
Speaker 5: combined audiences together, if we lock arms, they we go platinum.

464
00:22:25,800 --> 00:22:29,520
Speaker 1: Every time. Oh Yeah, everybody want to be the leader.

465
00:22:29,720 --> 00:22:32,720
Speaker 5: I don't want okay, niggas Okay, you know what I'm saying, Like,

466
00:22:33,720 --> 00:22:36,040
Speaker 5: that's just organized. Nobody has to be the leader, you

467
00:22:36,080 --> 00:22:37,920
Speaker 5: know what I'm saying. Let's just make some shit happen.

468
00:22:37,960 --> 00:22:39,439
Speaker 5: People just gotta have that title.

469
00:22:39,600 --> 00:22:43,879
Speaker 3: People just gotta have that title that I've become comfortable

470
00:22:43,960 --> 00:22:46,520
Speaker 3: to where nigga, where you want me to go first

471
00:22:46,600 --> 00:22:50,639
Speaker 3: or last? I don't give a fuck, like am.

472
00:22:50,520 --> 00:22:53,200
Speaker 4: I getting paid tonight? That's all that matter.

473
00:22:54,359 --> 00:22:56,520
Speaker 1: Like minded guys, That's how I work.

474
00:22:56,960 --> 00:23:00,000
Speaker 5: It's finding like minded guys with just the same business

475
00:23:00,119 --> 00:23:03,199
Speaker 5: acumen that you have is the key. And it starts

476
00:23:03,200 --> 00:23:05,280
Speaker 5: with two, three, four or fives and then you'll find

477
00:23:05,280 --> 00:23:07,520
Speaker 5: the right folks. And then when it start working, then

478
00:23:07,560 --> 00:23:10,000
Speaker 5: you can decide and choose to expand or not. But

479
00:23:10,440 --> 00:23:12,080
Speaker 5: that's what we need, you know what I'm saying. And

480
00:23:12,119 --> 00:23:14,880
Speaker 5: the algorithm is part of that. But I think that

481
00:23:15,040 --> 00:23:17,320
Speaker 5: we as legacy artists just got to fucking get out

482
00:23:17,359 --> 00:23:18,480
Speaker 5: there in front of our people.

483
00:23:18,920 --> 00:23:22,240
Speaker 2: You know, Like you said, it's about man really dropping

484
00:23:22,280 --> 00:23:25,119
Speaker 2: the eagle. Because one thing I will say, from the

485
00:23:25,160 --> 00:23:29,560
Speaker 2: first time I mix you to now, you've always been

486
00:23:29,600 --> 00:23:32,959
Speaker 2: the same dude, like like always been, just like I've

487
00:23:33,000 --> 00:23:33,440
Speaker 2: grown up.

488
00:23:33,400 --> 00:23:35,680
Speaker 1: A little bit growing up, I growed up a lot.

489
00:23:36,119 --> 00:23:39,760
Speaker 2: You know what I'm saying, You ain't never been Hollywood.

490
00:23:40,480 --> 00:23:42,560
Speaker 2: You ain't never been Hollywood. She was always like, Hey,

491
00:23:42,600 --> 00:23:46,040
Speaker 2: how you doing? You know what's happening? I think today,

492
00:23:46,119 --> 00:23:47,760
Speaker 2: like you saying, man, I think it just got to

493
00:23:47,760 --> 00:23:48,320
Speaker 2: start off with.

494
00:23:48,240 --> 00:23:48,680
Speaker 1: A few people.

495
00:23:48,720 --> 00:23:50,600
Speaker 2: Don't necessarily have to be a whole bunch of people.

496
00:23:51,000 --> 00:23:53,120
Speaker 2: Because I tell you, like I talked to Too Short

497
00:23:53,160 --> 00:23:54,760
Speaker 2: all the time, but Too Short is one of my

498
00:23:54,760 --> 00:23:57,920
Speaker 2: favorite rappers, probably because he's just one of the real

499
00:23:58,040 --> 00:24:01,880
Speaker 2: genuine cats. He's always the same. You feel what I'm saying,

500
00:24:01,880 --> 00:24:03,600
Speaker 2: And I think people can feel that. And I think

501
00:24:03,720 --> 00:24:06,679
Speaker 2: right now everybody is kind of caught up in this

502
00:24:06,760 --> 00:24:09,440
Speaker 2: thing to what they have to have a imix this character.

503
00:24:09,960 --> 00:24:12,879
Speaker 2: Rap has always been professional wrestling to a certain extent.

504
00:24:12,960 --> 00:24:15,760
Speaker 2: You know, you come up with these big, dynamic characters

505
00:24:15,800 --> 00:24:17,760
Speaker 2: like you got the Bust of rhymes Is, you got

506
00:24:17,800 --> 00:24:20,240
Speaker 2: the MC eights, you got the exhibits, you got the

507
00:24:20,280 --> 00:24:23,720
Speaker 2: Glasses Malons. I think it's always been that way, man,

508
00:24:23,840 --> 00:24:28,520
Speaker 2: but now it's all the authenticity is no longer there

509
00:24:28,520 --> 00:24:29,840
Speaker 2: where do you think that comes.

510
00:24:29,560 --> 00:24:38,800
Speaker 5: From I agree with you. I think, Mike, the antics

511
00:24:38,960 --> 00:24:45,040
Speaker 5: became bigger than the sound. And I don't know what

512
00:24:45,200 --> 00:24:52,040
Speaker 5: the disconnect happened, but that became a selling point. And

513
00:24:52,280 --> 00:24:55,080
Speaker 5: you know, somewhere along the lines, I'm not trying to

514
00:24:55,119 --> 00:24:59,880
Speaker 5: be funny or nothing, but uh, niggas stopped reading books comprehension,

515
00:25:00,520 --> 00:25:03,200
Speaker 5: you know what I'm saying, Like niggas making records with

516
00:25:03,280 --> 00:25:07,480
Speaker 5: six words and ship, you know what I'm saying, Like that.

517
00:25:07,440 --> 00:25:09,560
Speaker 1: Became the norm and the standard.

518
00:25:10,200 --> 00:25:14,199
Speaker 5: And you know, if I'm if I walked in this

519
00:25:14,320 --> 00:25:17,479
Speaker 5: room and started speaking Swahili and none of you niggas

520
00:25:17,480 --> 00:25:19,760
Speaker 5: is Swahili, you'd be like, what the fuck did he

521
00:25:19,920 --> 00:25:22,720
Speaker 5: just say? That's what when you try to use metaphors

522
00:25:22,720 --> 00:25:24,960
Speaker 5: punch lines, Da da da da da. These niggas, ain't

523
00:25:25,080 --> 00:25:29,040
Speaker 5: they They don't get that ship. You know what I'm saying, Yeah,

524
00:25:29,280 --> 00:25:31,160
Speaker 5: it made but they don't want to hear that because

525
00:25:31,160 --> 00:25:33,040
Speaker 5: they make him think. And that's why I said, we

526
00:25:33,119 --> 00:25:36,199
Speaker 5: don't do the same drugs either, you know, like I

527
00:25:36,200 --> 00:25:39,880
Speaker 5: couldn't imagine a cocktail of of of lean and pills

528
00:25:40,080 --> 00:25:43,760
Speaker 5: and ups downs all these other things. You know, we

529
00:25:43,800 --> 00:25:46,479
Speaker 5: did forties and wed you know what I'm saying, Like

530
00:25:46,560 --> 00:25:48,720
Speaker 5: and we had some money, We had some NC you

531
00:25:48,720 --> 00:25:49,200
Speaker 5: know what I'm saying.

532
00:25:50,760 --> 00:25:58,080
Speaker 1: Forties was good nigga, Like that was ship. You have

533
00:25:58,200 --> 00:26:00,680
Speaker 1: to think nigga un be rich is a mother.

534
00:26:04,480 --> 00:26:07,679
Speaker 3: We get two fifths of Christian brothers from says or

535
00:26:07,680 --> 00:26:08,080
Speaker 3: some ship.

536
00:26:08,640 --> 00:26:11,280
Speaker 2: During our time period, it was an embarrassment to be

537
00:26:11,320 --> 00:26:12,960
Speaker 2: a fiend. You didn't want to be a dope fan.

538
00:26:14,040 --> 00:26:16,160
Speaker 2: You didn't want to You didn't want to be a smoker.

539
00:26:16,200 --> 00:26:17,520
Speaker 2: That was you don't want to be that.

540
00:26:17,680 --> 00:26:20,720
Speaker 3: Now we live differently, man, I said. I said it

541
00:26:20,760 --> 00:26:25,240
Speaker 3: the other day. The story of my life is is

542
00:26:26,560 --> 00:26:29,600
Speaker 3: I just grew up different than what you see today.

543
00:26:30,359 --> 00:26:34,080
Speaker 3: A lot of things we frowned upon as as as

544
00:26:34,200 --> 00:26:36,840
Speaker 3: young men growing up in the hood. It was just

545
00:26:37,720 --> 00:26:40,520
Speaker 3: it was detrimental to our character of trying to be

546
00:26:40,680 --> 00:26:47,480
Speaker 3: that nigga from the neighborhood. Like smoking dope nigga, your

547
00:26:47,560 --> 00:26:50,440
Speaker 3: niggas pop, what kind of pills you nigga other than

548
00:26:50,520 --> 00:26:55,080
Speaker 3: some motherfucking aspiring my mom dad before aheadache like pills

549
00:26:55,119 --> 00:27:00,560
Speaker 3: and your niggas is drinking nigga. I hated cook all

550
00:27:00,600 --> 00:27:03,720
Speaker 3: the smoking weed for the longest because I was always

551
00:27:03,720 --> 00:27:06,720
Speaker 3: worried about somebody putting some shit in it. I think,

552
00:27:06,800 --> 00:27:11,600
Speaker 3: are are that, like you said, our character And not

553
00:27:11,640 --> 00:27:16,240
Speaker 3: to say that everyone is like that today, because there's

554
00:27:16,280 --> 00:27:18,240
Speaker 3: a lot of young men who grew up on that

555
00:27:19,000 --> 00:27:25,640
Speaker 3: role model character of frowning upon. But our generation frowned upon,

556
00:27:26,160 --> 00:27:30,000
Speaker 3: you know, drugs and shit like that. Like you said, nigga,

557
00:27:30,040 --> 00:27:32,640
Speaker 3: you be called a cluckhead in a minute, shit.

558
00:27:32,560 --> 00:27:35,480
Speaker 1: Like you got frowned upun not being who the fuck

559
00:27:35,520 --> 00:27:37,560
Speaker 1: you said you was. I'm not.

560
00:27:38,040 --> 00:27:40,920
Speaker 2: I came out to California in nineteen eighty eight, man

561
00:27:40,960 --> 00:27:44,960
Speaker 2: from Cleveland, Ohio, and that's when gang thing was at

562
00:27:45,480 --> 00:27:48,760
Speaker 2: at four peak and half the niggas on the football team.

563
00:27:48,760 --> 00:27:52,040
Speaker 2: I'might here to play football, but I'm running with insants

564
00:27:52,080 --> 00:27:54,639
Speaker 2: in twenties. I don't have no money. So the homie

565
00:27:54,680 --> 00:27:57,160
Speaker 2: shut up to the homie find but he says, hey man, Ohio,

566
00:27:57,280 --> 00:28:00,280
Speaker 2: that was my name for the longest, Ohio us. I'm

567
00:28:00,320 --> 00:28:01,719
Speaker 2: gona take you go see the homie to day. We're

568
00:28:01,720 --> 00:28:04,119
Speaker 2: gonna get you some bread. And then niggas hand me

569
00:28:04,119 --> 00:28:06,040
Speaker 2: a motherfucking nap you on with the thing, and I'm like,

570
00:28:06,080 --> 00:28:07,520
Speaker 2: what the fuck is this? He said, I got you

571
00:28:07,600 --> 00:28:09,520
Speaker 2: cause let's go we bouncing, we go back to cribby

572
00:28:09,560 --> 00:28:12,000
Speaker 2: chopped that shut up. I come next thing. You know,

573
00:28:12,080 --> 00:28:14,280
Speaker 2: I'm coming home. I got one hundred dollars, right, and

574
00:28:14,400 --> 00:28:17,200
Speaker 2: so I'm in the game right now and I'm out

575
00:28:17,200 --> 00:28:18,480
Speaker 2: here to play football.

576
00:28:18,560 --> 00:28:18,800
Speaker 1: Dog.

577
00:28:18,840 --> 00:28:21,840
Speaker 2: But these are the people I'm surrounded with. I saw

578
00:28:21,880 --> 00:28:25,080
Speaker 2: how easy it was to actually get caught up and

579
00:28:25,119 --> 00:28:27,840
Speaker 2: being from a gang because them is homies, right, they're

580
00:28:27,880 --> 00:28:31,679
Speaker 2: your friends, right. I think nowadays, man, that shit is

581
00:28:31,720 --> 00:28:35,200
Speaker 2: so manufactured, dog, that whole experience. It's almost like they

582
00:28:35,240 --> 00:28:37,760
Speaker 2: find these dudes, Okay, we're gonna put some Khaki's on you.

583
00:28:38,200 --> 00:28:39,760
Speaker 1: We're gonna put some of this for you. We gonna

584
00:28:39,800 --> 00:28:40,080
Speaker 1: let you.

585
00:28:40,080 --> 00:28:42,040
Speaker 2: Hang out, we gonna go get you this record with Exhibit.

586
00:28:42,040 --> 00:28:43,760
Speaker 2: We're gonna get you this record with eight and you

587
00:28:43,840 --> 00:28:44,760
Speaker 2: go be on from there.

588
00:28:45,760 --> 00:28:47,440
Speaker 3: I think a lot of that shit, though, is mixed

589
00:28:47,480 --> 00:28:56,600
Speaker 3: with what the realization of social media.

590
00:28:57,760 --> 00:29:01,600
Speaker 4: Has really up the anti on.

591
00:29:01,800 --> 00:29:04,160
Speaker 1: My nigga glass to say, social currency.

592
00:29:04,320 --> 00:29:09,200
Speaker 3: And you know it, it's it's it's it's content. I

593
00:29:09,240 --> 00:29:12,600
Speaker 3: think for half the dudes who do it, because if

594
00:29:12,680 --> 00:29:16,680
Speaker 3: I can be loud and boisterous and gang affiliated, it

595
00:29:16,800 --> 00:29:20,320
Speaker 3: only helps my content when I'm turning on these cameras,

596
00:29:20,640 --> 00:29:21,440
Speaker 3: because that's.

597
00:29:21,280 --> 00:29:24,120
Speaker 4: What I'm trying to the bottom.

598
00:29:23,800 --> 00:29:26,280
Speaker 3: Line is I'm trying to sell something right here, right

599
00:29:26,520 --> 00:29:28,920
Speaker 3: I'm trying to sell this image of being this hard

600
00:29:29,000 --> 00:29:31,480
Speaker 3: gangster nigga. And you know, I'm from here and I'm

601
00:29:31,520 --> 00:29:34,560
Speaker 3: from there, and now I want to introduce you to

602
00:29:34,640 --> 00:29:37,400
Speaker 3: my world of rap, you know, because that's the bottom line.

603
00:29:37,400 --> 00:29:39,640
Speaker 3: At the end of the day, I'm trying to put

604
00:29:39,640 --> 00:29:42,240
Speaker 3: out a record, right, you know what I'm saying. So

605
00:29:42,680 --> 00:29:46,160
Speaker 3: I think it uplifts their social content to the fact

606
00:29:46,160 --> 00:29:49,160
Speaker 3: that that's what niggas aim for today. You know, everything

607
00:29:49,320 --> 00:29:52,200
Speaker 3: is turned the camera on and let's get some content.

608
00:29:52,480 --> 00:29:57,240
Speaker 3: Get to They expend you, but you see the expense

609
00:29:57,320 --> 00:30:00,440
Speaker 3: because a lot of a lot of them be turning

610
00:30:00,480 --> 00:30:04,280
Speaker 3: back to jail. A lot of them still don't significantly

611
00:30:04,320 --> 00:30:06,680
Speaker 3: put out any music worth even fucking with.

612
00:30:07,120 --> 00:30:07,720
Speaker 1: You get me.

613
00:30:08,080 --> 00:30:11,040
Speaker 3: And so I say, it's a lot of content because

614
00:30:11,080 --> 00:30:15,360
Speaker 3: a motherfucker, just what I tell you, Nobody wants to

615
00:30:15,400 --> 00:30:20,080
Speaker 3: be normal today. Everybody has to be famous today. Like

616
00:30:21,360 --> 00:30:24,360
Speaker 3: when I came up, I didn't think I was gonna

617
00:30:24,360 --> 00:30:29,000
Speaker 3: be a quote famous rapper. My goal was nigga. My

618
00:30:29,120 --> 00:30:32,560
Speaker 3: father working at General Motors. Maybe I can get in

619
00:30:32,680 --> 00:30:34,280
Speaker 3: nigga Rookie woom.

620
00:30:34,120 --> 00:30:35,600
Speaker 1: Or that was something.

621
00:30:35,680 --> 00:30:37,320
Speaker 4: Was nothing wrong with that, you get me.

622
00:30:37,520 --> 00:30:40,320
Speaker 3: Yeah, I had no wrong with that if I didn't

623
00:30:40,320 --> 00:30:42,680
Speaker 3: feel like, no, I'm finna be the next NFL stuff,

624
00:30:42,680 --> 00:30:44,040
Speaker 3: because you know that's the route we take.

625
00:30:44,240 --> 00:30:46,040
Speaker 4: You either go do music or play sports.

626
00:30:46,440 --> 00:30:46,720
Speaker 1: Nigga.

627
00:30:46,760 --> 00:30:50,720
Speaker 3: I was like, nigga, I'm okay in sports and I

628
00:30:50,760 --> 00:30:52,200
Speaker 3: can't play a fucking instrument.

629
00:30:52,560 --> 00:30:55,240
Speaker 1: So it was for to be a normal nigga around this.

630
00:30:55,520 --> 00:30:57,040
Speaker 1: It was fine with least.

631
00:30:58,000 --> 00:30:59,320
Speaker 6: It was fucking fine.

632
00:31:00,000 --> 00:31:02,440
Speaker 3: I wasn't like, God, damn, I need to go out

633
00:31:02,480 --> 00:31:05,240
Speaker 3: here and start running circles. But asked niggas, I want

634
00:31:06,040 --> 00:31:08,680
Speaker 3: just so people get five the famous and ship.

635
00:31:09,880 --> 00:31:11,200
Speaker 1: That's what I wanted to I wanted to go to

636
00:31:11,200 --> 00:31:13,280
Speaker 1: school to do for architecture. That's what I was doing.

637
00:31:13,280 --> 00:31:15,800
Speaker 2: I ain't nothing wrong with that, you know, me and

638
00:31:15,880 --> 00:31:18,840
Speaker 2: him talked about that one day. Every new rapper you see,

639
00:31:18,880 --> 00:31:20,840
Speaker 2: you asked them what they were doing before. Oh, you

640
00:31:20,880 --> 00:31:22,840
Speaker 2: knew I was out in the streets. I said, with streets,

641
00:31:22,880 --> 00:31:27,520
Speaker 2: I said, I don't think they sell crack them. Nigga,

642
00:31:27,600 --> 00:31:28,960
Speaker 2: Just come and say you had a job some we

643
00:31:29,000 --> 00:31:29,600
Speaker 2: ain't nothing.

644
00:31:29,520 --> 00:31:32,560
Speaker 1: Wrong with that.

645
00:31:30,560 --> 00:31:34,240
Speaker 3: That's why I really fuck with you, because I think

646
00:31:34,360 --> 00:31:35,240
Speaker 3: I was reading some ship.

647
00:31:35,320 --> 00:31:36,960
Speaker 2: She was telling a nigga, you worked at the car

648
00:31:37,160 --> 00:31:40,040
Speaker 2: wash man, what I had regular jobs?

649
00:31:40,400 --> 00:31:42,000
Speaker 4: I think I had regular jobs.

650
00:31:42,080 --> 00:31:46,360
Speaker 3: Nigga ship with little hormal horrible, horrible.

651
00:31:47,280 --> 00:31:49,840
Speaker 1: I told nigga that my same ship. Nigga, I so

652
00:31:50,880 --> 00:31:52,080
Speaker 1: we I was like, dumb ship.

653
00:31:52,160 --> 00:31:53,920
Speaker 5: You know what I'm saying, Like we're part of a

654
00:31:54,000 --> 00:31:57,000
Speaker 5: gold BMW and some gold datings in the little last time,

655
00:31:57,120 --> 00:31:58,280
Speaker 5: like we were very obvious.

656
00:31:58,600 --> 00:32:00,200
Speaker 1: You know what I'm saying. It was.

657
00:32:00,280 --> 00:32:02,080
Speaker 3: It was I don't think I bought a car for

658
00:32:02,200 --> 00:32:04,680
Speaker 3: my dope dealing. I was just written cluck cars and

659
00:32:05,120 --> 00:32:06,880
Speaker 3: to go to able to go to the verb my

660
00:32:07,120 --> 00:32:10,200
Speaker 3: drive in and buy some cat buy some khakis.

661
00:32:09,800 --> 00:32:10,040
Speaker 1: From this.

662
00:32:11,800 --> 00:32:14,480
Speaker 5: Cross color clothes them big ass green pants was a

663
00:32:14,600 --> 00:32:19,600
Speaker 5: horrible drug. Nigga had a room with a whole bunch

664
00:32:19,640 --> 00:32:22,120
Speaker 5: of stereo crimin in and trading for brocks and ship.

665
00:32:22,120 --> 00:32:26,480
Speaker 1: It was horrible. Man, I had no I just wish

666
00:32:27,280 --> 00:32:27,480
Speaker 1: like that.

667
00:32:27,640 --> 00:32:30,920
Speaker 4: That didn't work. Wait a minute, I spent this.

668
00:32:31,400 --> 00:32:33,680
Speaker 3: I'm supposed to make back this, but goddamn it only

669
00:32:33,760 --> 00:32:36,520
Speaker 3: got to I fucked up my re up or something.

670
00:32:36,840 --> 00:32:39,160
Speaker 1: You know what I wish though, Man, these shoes look

671
00:32:39,240 --> 00:32:42,040
Speaker 1: good as a motherfucker. I got on right, you know

672
00:32:42,160 --> 00:32:42,840
Speaker 1: what I wish though.

673
00:32:43,360 --> 00:32:45,760
Speaker 2: We in the man, We in the real io time

674
00:32:45,920 --> 00:32:48,320
Speaker 2: right now, man, because I think, just I think about

675
00:32:48,360 --> 00:32:50,480
Speaker 2: the last ten fifteen years of my life. You know,

676
00:32:50,600 --> 00:32:53,920
Speaker 2: we've seen that black president come in. We've seen all

677
00:32:53,960 --> 00:32:56,640
Speaker 2: these you know, different things just happened. It's like, Man,

678
00:32:56,840 --> 00:32:58,920
Speaker 2: when you sit back and think about it, He's like, damn, man,

679
00:32:59,000 --> 00:33:01,720
Speaker 2: we gonna saw COVID. I never saw no shit like that.

680
00:33:01,800 --> 00:33:04,520
Speaker 2: And I'm always a dude. I love the dystopian movies.

681
00:33:05,120 --> 00:33:07,840
Speaker 2: You know, shit, I'm thinking that's about the time. Now

682
00:33:08,600 --> 00:33:10,560
Speaker 2: it's about to happen, not the world, about the end.

683
00:33:10,640 --> 00:33:12,240
Speaker 2: I'm you know, I'm glad I got all my guns

684
00:33:12,320 --> 00:33:16,440
Speaker 2: and shit right to the point I'm buying it. I'm

685
00:33:16,480 --> 00:33:18,640
Speaker 2: moving down to Texas. I keep telling them I'm going

686
00:33:18,760 --> 00:33:22,440
Speaker 2: down there, bro, just to build me a bunker. Seriously,

687
00:33:22,640 --> 00:33:24,440
Speaker 2: I'm gonna build me a bunker because I think that

688
00:33:25,040 --> 00:33:27,240
Speaker 2: I think we on the precipice, man, and some illo

689
00:33:27,280 --> 00:33:29,400
Speaker 2: shit happening. Like I see all the stuff that's happening,

690
00:33:29,520 --> 00:33:31,719
Speaker 2: like it just started with the COVID stuff, and then

691
00:33:31,760 --> 00:33:33,640
Speaker 2: I see the stuff that's happening with them trying to,

692
00:33:33,800 --> 00:33:38,440
Speaker 2: you know, get all the Latinos out with no due process.

693
00:33:39,200 --> 00:33:41,160
Speaker 2: And now, don't get me wrong, I do think if

694
00:33:41,200 --> 00:33:43,600
Speaker 2: you in this country and you whacking motherfuckers and running

695
00:33:43,600 --> 00:33:45,280
Speaker 2: BA across the border to get rid of his ass.

696
00:33:46,000 --> 00:33:48,880
Speaker 2: But the dude that has this green card here and

697
00:33:48,920 --> 00:33:51,000
Speaker 2: I'm been working here for twenty years, and you know,

698
00:33:51,440 --> 00:33:53,320
Speaker 2: like I like the dudes to cut my grass. Man,

699
00:33:53,320 --> 00:33:55,360
Speaker 2: I don't know them cats. I don't know why them man.

700
00:33:55,440 --> 00:33:57,440
Speaker 2: For the last twenty years they come over, man, I

701
00:33:58,080 --> 00:33:59,760
Speaker 2: give them water and shit. We will sit out there

702
00:34:00,240 --> 00:34:03,120
Speaker 2: down seeing my sons, like my son play professional footballers

703
00:34:03,160 --> 00:34:03,560
Speaker 2: just at home.

704
00:34:03,840 --> 00:34:06,280
Speaker 1: Want something. Hey, I'm very proud of you. It's almost like.

705
00:34:06,280 --> 00:34:08,279
Speaker 2: He want to take pictures, you know, with my son

706
00:34:08,360 --> 00:34:13,279
Speaker 2: and shit, and I think that's dope, right. I'm just

707
00:34:13,440 --> 00:34:15,600
Speaker 2: mad at the fact we don't have no thinkers out

708
00:34:15,640 --> 00:34:18,239
Speaker 2: here now documenting all this shit. And if you do

709
00:34:18,400 --> 00:34:20,640
Speaker 2: have the thinkers, like they not getting no attention because

710
00:34:20,680 --> 00:34:23,320
Speaker 2: that's boring. Like I'm gonna tell you, like even with

711
00:34:23,440 --> 00:34:26,359
Speaker 2: this podcast, shit, me and him always have conversations because

712
00:34:26,400 --> 00:34:28,440
Speaker 2: I see dudes man, that have just kind of just

713
00:34:28,560 --> 00:34:31,239
Speaker 2: come up right because they stay on the bullshit all

714
00:34:31,280 --> 00:34:34,959
Speaker 2: the time. They you know, trying to embarrass motherfuckers, trying

715
00:34:34,960 --> 00:34:36,840
Speaker 2: to come in and ask you fucked up questions to

716
00:34:36,880 --> 00:34:39,920
Speaker 2: get you. Will you know, into some shit, man. I

717
00:34:40,040 --> 00:34:43,640
Speaker 2: think right now, man, everybody is kind of doing whatever

718
00:34:43,800 --> 00:34:45,279
Speaker 2: it is they have to do it for you. I

719
00:34:45,360 --> 00:34:48,040
Speaker 2: think if for niggas, tell the motherfuckers, tell a niggas, hey,

720
00:34:48,120 --> 00:34:50,520
Speaker 2: suck your mama's titty and you goa be famous, they

721
00:34:50,640 --> 00:34:52,080
Speaker 2: gonna be trying to suck their mama's titty.

722
00:34:52,160 --> 00:34:52,319
Speaker 3: Dog.

723
00:34:52,360 --> 00:34:53,800
Speaker 1: I think we want some fucked up times.

724
00:34:54,440 --> 00:34:58,360
Speaker 5: I think, I think, just to talk about what you

725
00:34:58,440 --> 00:35:03,279
Speaker 5: were saying about going to tax building a bunker, I

726
00:35:03,360 --> 00:35:08,279
Speaker 5: think we are witnessing a lot of distractive things from

727
00:35:08,600 --> 00:35:11,640
Speaker 5: the root of really what's trying to happen, the power

728
00:35:11,680 --> 00:35:14,680
Speaker 5: struggle behind scenes, and it's way bigger than religion and politics.

729
00:35:15,400 --> 00:35:17,960
Speaker 1: You know, there's a shift that's happening.

730
00:35:18,520 --> 00:35:21,400
Speaker 5: And you know, I'm not a religious person, I'm not

731
00:35:21,480 --> 00:35:24,480
Speaker 5: a political person, but I do notice that things are

732
00:35:24,560 --> 00:35:27,680
Speaker 5: being fed to people that are willing to take it. So,

733
00:35:28,160 --> 00:35:32,840
Speaker 5: you know, when they've programmed eighty percent of the earth

734
00:35:33,000 --> 00:35:35,600
Speaker 5: to look down at these phones and not even pay

735
00:35:35,640 --> 00:35:36,960
Speaker 5: attention to their surroundings.

736
00:35:38,120 --> 00:35:39,480
Speaker 1: That's a big thing.

737
00:35:39,560 --> 00:35:43,319
Speaker 5: And when COVID happened, you know, and they were they

738
00:35:43,480 --> 00:35:50,160
Speaker 5: actually got everybody in the world to go home, and

739
00:35:51,160 --> 00:35:53,919
Speaker 5: economy boomed in different ways and all that other things

740
00:35:54,000 --> 00:35:57,279
Speaker 5: that this is an experiment. And then the way that

741
00:35:57,360 --> 00:36:01,800
Speaker 5: people have been positioned here in the United States. Everybody

742
00:36:01,880 --> 00:36:05,600
Speaker 5: got guns, everybody watching the fucking Walking Dead and motherfucking

743
00:36:05,640 --> 00:36:07,480
Speaker 5: the Last of Us and you know what I'm saying,

744
00:36:07,840 --> 00:36:11,360
Speaker 5: and all these survival thoughts that are happening, and and

745
00:36:11,640 --> 00:36:14,160
Speaker 5: then they flip a switch and then the nigga go

746
00:36:14,320 --> 00:36:17,880
Speaker 5: and all the toilet paper niggas fist fighting in in

747
00:36:18,440 --> 00:36:21,359
Speaker 5: fucking stores for toilet paper. And I'm looking at all

748
00:36:21,400 --> 00:36:23,759
Speaker 5: that all this ship and people are actually scared to death,

749
00:36:23,880 --> 00:36:26,280
Speaker 5: and they're raising the tempera they're raising the temperature. Something's

750
00:36:26,280 --> 00:36:29,320
Speaker 5: gonna pop, right, you absolutely correct, something is gonna happen.

751
00:36:30,040 --> 00:36:33,120
Speaker 5: But what I think what's dangerous about it is that

752
00:36:34,040 --> 00:36:39,879
Speaker 5: we haven't started the discussion, especially through hip hop. People

753
00:36:40,000 --> 00:36:42,279
Speaker 5: want to be so popular, but hip hop used to

754
00:36:42,320 --> 00:36:45,360
Speaker 5: be the voice of rebellion exactly. It used to be

755
00:36:45,440 --> 00:36:47,440
Speaker 5: where you can send things and say things in hip

756
00:36:47,480 --> 00:36:50,680
Speaker 5: hop that you couldn't hear anywhere else, not just about

757
00:36:50,840 --> 00:36:54,320
Speaker 5: pussy pussy holes and and and and butt popping and

758
00:36:54,600 --> 00:36:58,239
Speaker 5: and fucking money and shooting niggas. Right, that was part

759
00:36:58,280 --> 00:37:00,400
Speaker 5: of it too, But there was other things that we

760
00:37:00,520 --> 00:37:02,640
Speaker 5: kind of we didn't if we needed to hit the message,

761
00:37:02,680 --> 00:37:04,759
Speaker 5: the message was sent, you know what I'm saying. Like,

762
00:37:04,880 --> 00:37:08,399
Speaker 5: no matter if you was gang banger or motherfucking grassroots,

763
00:37:08,560 --> 00:37:11,919
Speaker 5: you know, roots, Torre, you was listening to fight the Power,

764
00:37:12,400 --> 00:37:12,560
Speaker 5: you know what.

765
00:37:13,440 --> 00:37:15,080
Speaker 1: Definitely you was listening to PE.

766
00:37:15,719 --> 00:37:19,680
Speaker 5: So I think that people are scared to speak about

767
00:37:19,719 --> 00:37:23,560
Speaker 5: what's happening because they don't want to fuck up their algorithm.

768
00:37:23,920 --> 00:37:26,400
Speaker 5: People have been punked into like not saying what they

769
00:37:26,640 --> 00:37:30,120
Speaker 5: feel and believe in group thinking and finding their way

770
00:37:30,200 --> 00:37:34,320
Speaker 5: through group drink through group thinking. But that's a dangerous

771
00:37:34,360 --> 00:37:37,160
Speaker 5: place to be man Like, So yeah, man, you know,

772
00:37:38,840 --> 00:37:43,160
Speaker 5: is it fucked up? People are being pressed against each

773
00:37:43,200 --> 00:37:46,360
Speaker 5: other and divided and singled out. Yeah, you know what

774
00:37:46,400 --> 00:37:49,880
Speaker 5: I'm saying, it's it's crazy, But don't get distracted by that,

775
00:37:50,680 --> 00:37:53,080
Speaker 5: you know what I'm saying, Like, there's something happening that's

776
00:37:53,120 --> 00:37:55,120
Speaker 5: going it ain't just happening to the Latino and the

777
00:37:55,160 --> 00:37:58,520
Speaker 5: Hispanic community, you know what I'm saying, It's happening to

778
00:37:58,680 --> 00:38:02,239
Speaker 5: all of us. But there's something bigger coming, and they

779
00:38:02,600 --> 00:38:05,360
Speaker 5: doing all this shit because that whammy is coming. So

780
00:38:05,480 --> 00:38:07,080
Speaker 5: I would rather look for the big whommy.

781
00:38:07,280 --> 00:38:09,040
Speaker 2: I'm gonna tell you. I'm gonna tell you something, and

782
00:38:09,160 --> 00:38:11,440
Speaker 2: you probably see you as student enough that you probably

783
00:38:11,560 --> 00:38:11,920
Speaker 2: noticed this.

784
00:38:12,800 --> 00:38:13,480
Speaker 1: Did you know this?

785
00:38:13,640 --> 00:38:17,839
Speaker 2: Maybe about a year ago they said something about our

786
00:38:17,960 --> 00:38:20,400
Speaker 2: life and out of space like pretty much all but

787
00:38:20,560 --> 00:38:23,279
Speaker 2: confirmed it, and it was so ill the way they

788
00:38:23,360 --> 00:38:25,480
Speaker 2: did it. I would have to rewind that shit, and

789
00:38:26,680 --> 00:38:28,920
Speaker 2: nobody gave a fuck. But then when they said something

790
00:38:28,960 --> 00:38:31,719
Speaker 2: about because I noticed my kids, they didn't say nothing

791
00:38:31,719 --> 00:38:33,840
Speaker 2: about that. But when some other dumb shit came up,

792
00:38:34,239 --> 00:38:36,120
Speaker 2: Oh did you hear about this? It was almost like

793
00:38:36,200 --> 00:38:38,960
Speaker 2: they was programmed just to look past that. And it's

794
00:38:39,040 --> 00:38:42,240
Speaker 2: almost like, man, I'm thinking, what's happening between these phones,

795
00:38:42,360 --> 00:38:45,759
Speaker 2: between television and all this shit? I was noticing, man

796
00:38:45,840 --> 00:38:47,440
Speaker 2: Like I go in to check on my kids every

797
00:38:47,560 --> 00:38:50,000
Speaker 2: night since they was little, right, I noticed that my

798
00:38:50,160 --> 00:38:52,239
Speaker 2: daughter sleep on her bed with her phone right next

799
00:38:52,320 --> 00:38:55,120
Speaker 2: to her. My son sleep on the bell it's almost

800
00:38:55,200 --> 00:38:58,000
Speaker 2: like they programmed with these motherfuckers. I tell everybody at

801
00:38:58,000 --> 00:39:01,160
Speaker 2: the table, man, when we had table eating together the fan,

802
00:39:01,320 --> 00:39:03,080
Speaker 2: put your fucking phones down, as a matter of fact,

803
00:39:03,120 --> 00:39:04,640
Speaker 2: put him up there, get the fuck out the house,

804
00:39:05,040 --> 00:39:06,799
Speaker 2: because I want to be able to talk to y'all.

805
00:39:06,880 --> 00:39:08,200
Speaker 2: I don't want to sit at the table like this

806
00:39:08,320 --> 00:39:10,600
Speaker 2: and we just eating and everybody's just kind of like, na,

807
00:39:10,760 --> 00:39:13,279
Speaker 2: put the fucking phone down. Like even with all this

808
00:39:13,400 --> 00:39:16,960
Speaker 2: technology's like glasses is like my little brother, I even

809
00:39:17,000 --> 00:39:19,839
Speaker 2: tell him sometimes, bro, call me by yourself. I don't

810
00:39:19,840 --> 00:39:21,480
Speaker 2: want to talk to you twenty niggas on the phone

811
00:39:21,480 --> 00:39:23,160
Speaker 2: all the time. There's some shit I want to just

812
00:39:23,200 --> 00:39:24,480
Speaker 2: talk to you about. You know what I mean.

813
00:39:24,719 --> 00:39:26,759
Speaker 1: He's talking to us. You know what I'm saying, heal us,

814
00:39:27,040 --> 00:39:27,360
Speaker 1: and so.

815
00:39:28,080 --> 00:39:28,960
Speaker 6: We on the phone.

816
00:39:31,480 --> 00:39:37,040
Speaker 2: So it's like but it's like it's like, bro, we're

817
00:39:37,160 --> 00:39:40,840
Speaker 2: not paying attention to what's going on. If motherfucker's actually

818
00:39:40,840 --> 00:39:42,600
Speaker 2: paid attention to what's going on, they to be scared

819
00:39:42,600 --> 00:39:45,080
Speaker 2: as a motherfucker. I'm at an age right now that

820
00:39:45,120 --> 00:39:47,719
Speaker 2: where June eighteen five be fifty five years old, right.

821
00:39:48,320 --> 00:39:50,880
Speaker 2: My R fifty five is much different than our father's

822
00:39:50,920 --> 00:39:53,680
Speaker 2: fifty five. That dude had on slacks, he had, you know,

823
00:39:53,840 --> 00:39:56,080
Speaker 2: his pin up here in this and that. I still

824
00:39:56,200 --> 00:39:57,960
Speaker 2: dress like I'm about to go to a fucking rap

825
00:39:58,040 --> 00:40:00,600
Speaker 2: concert or do something, be the bodyguard some shit. I

826
00:40:00,600 --> 00:40:03,399
Speaker 2: don't know, but you know, I look at this shit

827
00:40:03,560 --> 00:40:07,919
Speaker 2: right now, man, and everybody is falling for the dumb shit,

828
00:40:07,960 --> 00:40:10,680
Speaker 2: and I think it's almost like we being programmed by something,

829
00:40:11,640 --> 00:40:14,560
Speaker 2: you know, whether it's television, whether it's streaming shit. I

830
00:40:14,600 --> 00:40:16,480
Speaker 2: don't know if you remember this movie. It was one

831
00:40:16,480 --> 00:40:18,840
Speaker 2: of my favorite movies. It was called The Guy That

832
00:40:18,960 --> 00:40:21,400
Speaker 2: Did Bevis and butt head did what's the dude's name

833
00:40:21,400 --> 00:40:24,759
Speaker 2: that did be with some buddy here from Texas, Mike Judges. Yeah,

834
00:40:24,800 --> 00:40:27,959
Speaker 2: Mike Judge, good looking out dog. He had a movie

835
00:40:28,040 --> 00:40:33,400
Speaker 2: called Idiocracy, And when you watch Ideography, Idiocracy came out years.

836
00:40:33,200 --> 00:40:36,279
Speaker 1: Before the OTT, like the Netflix and the Wholu and

837
00:40:36,400 --> 00:40:36,640
Speaker 1: all that.

838
00:40:37,719 --> 00:40:40,680
Speaker 2: These people had huge TV screens, like you can go

839
00:40:40,800 --> 00:40:44,960
Speaker 2: the fucking best Buy and buy gazillion X TV for

840
00:40:45,160 --> 00:40:47,840
Speaker 2: six hundred dollars. Now it's not like it was. You know,

841
00:40:47,920 --> 00:40:51,760
Speaker 2: when we first got the motherfucker's right, they had TV's

842
00:40:51,840 --> 00:40:54,520
Speaker 2: on the wall. Motherfucker would literally be watching people kicking

843
00:40:54,560 --> 00:40:56,160
Speaker 2: each other in the balls. That was the thing you

844
00:40:56,160 --> 00:40:57,880
Speaker 2: didn't see. Did you see ideography?

845
00:40:59,360 --> 00:41:00,560
Speaker 1: It's just in that movie.

846
00:41:00,680 --> 00:41:04,520
Speaker 2: Yeah, it talked about it pretty much talked about what's

847
00:41:04,560 --> 00:41:07,359
Speaker 2: going on today. We just a bunch of bringing dead

848
00:41:07,480 --> 00:41:09,520
Speaker 2: dumb motherfucker's out there dog and if it ain't no

849
00:41:09,600 --> 00:41:12,359
Speaker 2: ship took me talking about a motherfucker dog. I'm gonna

850
00:41:12,400 --> 00:41:14,120
Speaker 2: tell you what one of the homies told me one day.

851
00:41:14,160 --> 00:41:15,800
Speaker 2: I'm not gonna say his name, but he told me.

852
00:41:16,080 --> 00:41:17,920
Speaker 2: I said, Man, I like your new album, Dog, I'm

853
00:41:17,920 --> 00:41:19,719
Speaker 2: about to talk about in the show. He said, No,

854
00:41:19,880 --> 00:41:22,960
Speaker 2: don't do that, bro, say it's whack. I said, what

855
00:41:23,320 --> 00:41:25,960
Speaker 2: do you mean, dog, say I'm not gonna do you like.

856
00:41:26,080 --> 00:41:28,520
Speaker 2: They said, no, say it's whack. You get more attention

857
00:41:28,680 --> 00:41:29,000
Speaker 2: that way.

858
00:41:32,200 --> 00:41:35,800
Speaker 1: They playing the uh they play in the content now algorithm.

859
00:41:35,400 --> 00:41:39,160
Speaker 2: Sh motherfucker's to retarded. Now, I'm not gonna manufacturer beef

860
00:41:39,239 --> 00:41:41,759
Speaker 2: with my brother glasses or I'm not gonna call you

861
00:41:41,880 --> 00:41:44,200
Speaker 2: exhibit before we come and say hey, man, I want

862
00:41:44,239 --> 00:41:46,839
Speaker 2: you to hit the hell with the microphone and then

863
00:41:46,880 --> 00:41:47,360
Speaker 2: I want.

864
00:41:47,239 --> 00:41:49,759
Speaker 1: You to tear some ship up for this all cool.

865
00:41:49,840 --> 00:41:55,600
Speaker 1: It's society. That big ass den Hey, what's.

866
00:41:57,760 --> 00:41:58,560
Speaker 6: But that's the thing.

867
00:41:58,680 --> 00:42:04,880
Speaker 2: No dog, motherfuckers. You know what the dude told me

868
00:42:05,000 --> 00:42:07,719
Speaker 2: one day and I was mad as a motherfucker. I'm

869
00:42:07,760 --> 00:42:11,879
Speaker 2: looking at this penis cheft here, motherfucker on mind talking

870
00:42:11,880 --> 00:42:14,279
Speaker 2: about me like a dog, right after I don gave

871
00:42:14,360 --> 00:42:16,680
Speaker 2: him all kinds of money and shit. Dog And I'm

872
00:42:16,760 --> 00:42:21,360
Speaker 2: mad the motherfucker right, I call this motherfucker. He yet like,

873
00:42:21,440 --> 00:42:24,120
Speaker 2: ain't nothing always having a dog. I'm like, man, motherfucker

874
00:42:24,160 --> 00:42:27,320
Speaker 2: you you're like dog this content you supposed threw you

875
00:42:27,360 --> 00:42:29,040
Speaker 2: the lu bron.

876
00:42:31,080 --> 00:42:32,919
Speaker 1: I said, what the fuck you mean playing with me? Nigga,

877
00:42:32,920 --> 00:42:34,600
Speaker 1: don't play with me like that. That's how I go.

878
00:42:34,840 --> 00:42:39,560
Speaker 3: Nowadays, niggas feel that they need to establish more minetary

879
00:42:39,760 --> 00:42:45,520
Speaker 3: success with social media by creating content. That's whether it's

880
00:42:45,680 --> 00:42:49,120
Speaker 3: negative or positive, I don't care. But long as I

881
00:42:49,200 --> 00:42:52,600
Speaker 3: can get somebody to focus on it, then they gonna focus.

882
00:42:52,719 --> 00:42:55,319
Speaker 3: Then they gonna focus. Shit, my son gonna be calling

883
00:42:55,400 --> 00:42:57,680
Speaker 3: me talking about hey, dad, so and so and so

884
00:42:57,760 --> 00:42:59,759
Speaker 3: and so, and I'm gonna be like, you know, but

885
00:43:00,040 --> 00:43:03,720
Speaker 3: it's it's the creation of the content that these dudes

886
00:43:03,800 --> 00:43:06,879
Speaker 3: have figured out. Now, Like, I don't give a fuck

887
00:43:06,960 --> 00:43:09,880
Speaker 3: if I they gotta mean that ship, nigga. I'm just

888
00:43:10,040 --> 00:43:12,040
Speaker 3: like he said, I'm throwing you that hell of you, nigga.

889
00:43:12,160 --> 00:43:14,600
Speaker 3: I'm gonna call your dumb motherfuckers, say you're stupid and

890
00:43:14,719 --> 00:43:16,759
Speaker 3: all kind of motherfucker shit. And if you run up,

891
00:43:16,840 --> 00:43:19,080
Speaker 3: nigga's gonna be this and that nigg Come get.

892
00:43:19,000 --> 00:43:20,719
Speaker 6: This stage and here I come from.

893
00:43:21,000 --> 00:43:23,239
Speaker 2: We don't do all that because I'm never gonna come

894
00:43:23,280 --> 00:43:25,800
Speaker 2: back online. Go get the camera. Let me say this,

895
00:43:26,400 --> 00:43:30,680
Speaker 2: it's professional wrestling. It's professional wrestling. It's like, bro, what

896
00:43:30,840 --> 00:43:34,520
Speaker 2: the fuck? Because to me, I'm not motherfucker to play

897
00:43:34,560 --> 00:43:36,400
Speaker 2: with my family. You say something about my wife and

898
00:43:36,480 --> 00:43:37,319
Speaker 2: my kids, I'm gonna go to.

899
00:43:37,360 --> 00:43:40,040
Speaker 5: War with your Well, it's not professional wrestling because even

900
00:43:40,120 --> 00:43:42,399
Speaker 5: though you know it is what it is, they still

901
00:43:42,440 --> 00:43:43,120
Speaker 5: getting the ring.

902
00:43:45,360 --> 00:43:48,359
Speaker 1: Out here, these niggas. This's the Wolf Ticket show.

903
00:43:48,840 --> 00:43:49,240
Speaker 4: Definitely.

904
00:43:50,560 --> 00:43:51,759
Speaker 1: I'm not playing that game though.

905
00:43:52,640 --> 00:43:55,160
Speaker 5: You know, I got a lot of good will out there,

906
00:43:55,560 --> 00:43:58,360
Speaker 5: and that's because my character, the way I carry myself,

907
00:43:58,640 --> 00:44:01,160
Speaker 5: Like no Am I liked by everyone.

908
00:44:01,280 --> 00:44:03,920
Speaker 2: No, but I don't like everyone either, you know what

909
00:44:03,960 --> 00:44:06,359
Speaker 2: I'm saying. So it's good, you know what I'm saying.

910
00:44:07,400 --> 00:44:09,120
Speaker 5: I'm cool with the people that's cool with me, and

911
00:44:09,400 --> 00:44:12,560
Speaker 5: I'm good with that. So, like I said, man, I

912
00:44:12,640 --> 00:44:16,480
Speaker 5: focus on just what works for me, and you got

913
00:44:16,600 --> 00:44:20,280
Speaker 5: to look objectively at this stuff because technology it depends

914
00:44:20,280 --> 00:44:23,640
Speaker 5: on who's the user, right. So some people could sit

915
00:44:23,760 --> 00:44:26,160
Speaker 5: up and figure something out and work out a whole

916
00:44:26,280 --> 00:44:28,920
Speaker 5: fucking graph and be able to build businesses from the laptop.

917
00:44:29,239 --> 00:44:31,280
Speaker 5: Other people just gonna be taking picture of their food

918
00:44:31,400 --> 00:44:34,080
Speaker 5: and sending pictures of their dicks to everybody, you know

919
00:44:34,160 --> 00:44:34,600
Speaker 5: what I'm saying.

920
00:44:35,200 --> 00:44:37,200
Speaker 1: Like it's the user.

921
00:44:37,680 --> 00:44:40,440
Speaker 5: So you got to look at your brand, your equity,

922
00:44:40,680 --> 00:44:45,440
Speaker 5: your assets, figure out exactly what works and who you're

923
00:44:45,520 --> 00:44:48,600
Speaker 5: trying to target. If you want to target everybody, you're

924
00:44:48,640 --> 00:44:50,600
Speaker 5: going to be swimming in the sea, you know what

925
00:44:50,600 --> 00:44:53,200
Speaker 5: I'm saying. But if you could target where you want

926
00:44:53,239 --> 00:44:56,719
Speaker 5: to contact your people the most effective use of your time,

927
00:44:57,360 --> 00:44:59,359
Speaker 5: then that shit you can. There's tools that you can

928
00:44:59,480 --> 00:45:01,279
Speaker 5: use to get there, you know what I'm saying. But

929
00:45:01,360 --> 00:45:04,239
Speaker 5: you gotta focus and target your audience. And I think

930
00:45:04,320 --> 00:45:07,040
Speaker 5: that's that's that's the overwhelming part, because we all need

931
00:45:07,320 --> 00:45:09,680
Speaker 5: people like I don't want to produce, I don't want

932
00:45:09,680 --> 00:45:10,680
Speaker 5: to I don't want to do this.

933
00:45:10,800 --> 00:45:12,160
Speaker 1: I want to do that I just want to wrap.

934
00:45:12,640 --> 00:45:15,040
Speaker 5: So your job is to find people that can come

935
00:45:15,080 --> 00:45:18,320
Speaker 5: around and and and actually facilitate those things with you,

936
00:45:18,600 --> 00:45:19,759
Speaker 5: if that's the way you want to go.

937
00:45:20,160 --> 00:45:22,400
Speaker 1: Some people want to do it all themselves, you know

938
00:45:22,440 --> 00:45:22,879
Speaker 1: what I'm saying.

939
00:45:22,960 --> 00:45:24,680
Speaker 2: But if you're going to do it yourself, you gotta

940
00:45:24,719 --> 00:45:27,080
Speaker 2: focus on what your target audience is and spend your

941
00:45:27,160 --> 00:45:29,960
Speaker 2: money wisely, don't just throw it on their buying ads,

942
00:45:30,040 --> 00:45:31,560
Speaker 2: because like I said, it's just you don't.

943
00:45:31,640 --> 00:45:32,040
Speaker 1: You can't.

944
00:45:32,640 --> 00:45:34,799
Speaker 5: How do you get an ROI, how do you get

945
00:45:34,840 --> 00:45:37,480
Speaker 5: a how do you get to quantify whether it's working

946
00:45:37,640 --> 00:45:37,759
Speaker 5: or not?

947
00:45:38,200 --> 00:45:40,080
Speaker 1: You can't tell by them numbers, you know what I'm saying.

948
00:45:40,680 --> 00:45:44,840
Speaker 5: So so we gotta trust our intuition, and my intuition

949
00:45:45,040 --> 00:45:48,000
Speaker 5: says we let's go and get in front of the

950
00:45:48,080 --> 00:45:52,080
Speaker 5: crowds and do our merchandising and macularly. And then the

951
00:45:52,160 --> 00:45:55,440
Speaker 5: people that we meet in person, now we can see physically.

952
00:45:55,880 --> 00:45:58,080
Speaker 5: That's what's going to make legacy artists feel better. You

953
00:45:58,120 --> 00:46:01,680
Speaker 5: can physically see who's there. And now your job is

954
00:46:01,760 --> 00:46:04,279
Speaker 5: to use the algorithm, and now you're taking people that

955
00:46:04,360 --> 00:46:06,879
Speaker 5: you actually meeting face to face and getting their information there.

956
00:46:07,440 --> 00:46:09,800
Speaker 5: That should be one of the things that you do everywhere,

957
00:46:09,840 --> 00:46:11,600
Speaker 5: whether it's a festival, where do you should have a

958
00:46:11,719 --> 00:46:17,480
Speaker 5: designated person going out emails, phone numbers, emails, phone numbers, contacts, contacts, contacts,

959
00:46:17,560 --> 00:46:18,680
Speaker 5: mailing lists, mailing list.

960
00:46:18,760 --> 00:46:19,719
Speaker 1: That's what the data is.

961
00:46:20,280 --> 00:46:22,960
Speaker 5: We collect enough of those, man and then the sitting nigga,

962
00:46:23,000 --> 00:46:25,120
Speaker 5: you'll be able to send. Now you could use the

963
00:46:25,160 --> 00:46:27,480
Speaker 5: algorithm the way you want. You can send that motherfucker

964
00:46:27,520 --> 00:46:30,359
Speaker 5: out to the people you contacted over the last however months,

965
00:46:30,400 --> 00:46:33,359
Speaker 5: you've been doing it. Thousands of people that you already hit,

966
00:46:33,800 --> 00:46:36,000
Speaker 5: and now you can correct hit them directly. You can

967
00:46:36,080 --> 00:46:38,520
Speaker 5: sell directly to them, which is better than streatment. You

968
00:46:38,600 --> 00:46:40,280
Speaker 5: can make them exclusive drops.

969
00:46:40,360 --> 00:46:42,279
Speaker 1: You can do it. You know what I'm saying. That's

970
00:46:42,480 --> 00:46:45,239
Speaker 1: using the technology in a way that's comfortable for us.

971
00:46:45,760 --> 00:46:47,320
Speaker 2: Well, you know the one thing I've been on with

972
00:46:47,400 --> 00:46:51,160
Speaker 2: the homies too, like always tell my guys, man, let's

973
00:46:51,200 --> 00:46:53,440
Speaker 2: own our own shit. Let's stop trying to look to

974
00:46:53,520 --> 00:46:56,840
Speaker 2: take shit to be to Hulu or whatever else like this.

975
00:46:57,640 --> 00:46:59,719
Speaker 2: We got all these fucking cameras, so I got all

976
00:47:00,080 --> 00:47:01,840
Speaker 2: the drums and cameras of the house. Let's go shoot

977
00:47:01,840 --> 00:47:04,360
Speaker 2: her own fucking movie. You know, let's go shoot our

978
00:47:04,400 --> 00:47:06,719
Speaker 2: own shit and start doing our own things. The next

979
00:47:06,760 --> 00:47:09,560
Speaker 2: thing I'm on is like starting to Really I'm gonna

980
00:47:09,560 --> 00:47:11,319
Speaker 2: tell you what really fucked me up back in the day.

981
00:47:11,360 --> 00:47:15,000
Speaker 2: You remember that my Space shit. I remember the publishing

982
00:47:15,040 --> 00:47:16,800
Speaker 2: company I was working for it, Man, they went and

983
00:47:16,840 --> 00:47:19,640
Speaker 2: spent all this money on my MySpace page. I had

984
00:47:19,680 --> 00:47:22,120
Speaker 2: to cold this my Space page. Ever, I had one

985
00:47:22,200 --> 00:47:23,640
Speaker 2: hundred thousand motherfuckers on it.

986
00:47:23,680 --> 00:47:24,120
Speaker 1: I remember.

987
00:47:24,600 --> 00:47:27,960
Speaker 2: I remember Joey and induced homies from the Giants used

988
00:47:27,960 --> 00:47:29,880
Speaker 2: to send me shit on there, trying to get me

989
00:47:29,920 --> 00:47:32,080
Speaker 2: to listen to these songs and shit right, and then

990
00:47:32,120 --> 00:47:36,239
Speaker 2: motherfuckers cold as a motherfucker. Now go figure right. I

991
00:47:36,360 --> 00:47:38,640
Speaker 2: remember we spent all this money on there, bro, And

992
00:47:38,760 --> 00:47:40,640
Speaker 2: I looked up one day and my shit was back

993
00:47:40,719 --> 00:47:43,120
Speaker 2: the same as it was, and then the next day

994
00:47:43,160 --> 00:47:45,520
Speaker 2: it was gone. And now we just spent ten thousand

995
00:47:45,560 --> 00:47:48,399
Speaker 2: dollars on that motherfucker dog. I said, from that point

996
00:47:48,520 --> 00:47:51,200
Speaker 2: on right there, I would never build my business on

997
00:47:51,280 --> 00:47:54,320
Speaker 2: somebody else's platform. Don't get me wrong. I say we

998
00:47:54,440 --> 00:47:57,600
Speaker 2: need to utilize the youtubees and the Instagrams and all that,

999
00:47:57,920 --> 00:48:01,440
Speaker 2: but they have so many fucking the package that you

1000
00:48:01,440 --> 00:48:03,560
Speaker 2: can get now, you can make your own fucking Instagram,

1001
00:48:03,880 --> 00:48:06,719
Speaker 2: you can make your own YouTube. I think we need

1002
00:48:06,800 --> 00:48:11,080
Speaker 2: to have things. Like you said, information is key, right, information,

1003
00:48:11,200 --> 00:48:13,120
Speaker 2: knowledge is power, they always say that, right. If you

1004
00:48:13,160 --> 00:48:16,080
Speaker 2: can get motherfucker's data, if you can get their phone

1005
00:48:16,120 --> 00:48:18,360
Speaker 2: number to send them as some mess messages, if you

1006
00:48:18,440 --> 00:48:20,960
Speaker 2: can get their email and send them emails when you

1007
00:48:21,080 --> 00:48:23,040
Speaker 2: got that new shirt that's coming out, if you can,

1008
00:48:23,800 --> 00:48:28,040
Speaker 2: if you can fucking text fifteen twenty thousand people, hey,

1009
00:48:28,120 --> 00:48:29,880
Speaker 2: I got a shirt out, And if you can convert

1010
00:48:30,880 --> 00:48:32,160
Speaker 2: ten percent of those people.

1011
00:48:32,520 --> 00:48:33,000
Speaker 1: You win it.

1012
00:48:34,520 --> 00:48:37,440
Speaker 5: And it's not always about selling them shit, right. When

1013
00:48:37,480 --> 00:48:40,440
Speaker 5: you having that kind of connection with the fans, it's

1014
00:48:40,520 --> 00:48:43,840
Speaker 5: your obligation to give them an experience exactly right. And

1015
00:48:44,000 --> 00:48:48,000
Speaker 5: so what I plan to do is, you know, not

1016
00:48:48,200 --> 00:48:50,800
Speaker 5: only reach out and bring this, you know, use the

1017
00:48:50,880 --> 00:48:53,959
Speaker 5: new data that's coming in from Teammaker and the people

1018
00:48:54,080 --> 00:48:56,400
Speaker 5: that are coming in and now going out to the shows.

1019
00:48:57,000 --> 00:49:00,080
Speaker 5: Building that kind of database that I'm going to be

1020
00:49:00,120 --> 00:49:02,520
Speaker 5: able to say, Okay, cool, if I'm sending you this.

1021
00:49:03,120 --> 00:49:06,879
Speaker 1: You've won this experience this address this time.

1022
00:49:07,520 --> 00:49:09,480
Speaker 5: But you know what I'm saying, if still be there,

1023
00:49:10,120 --> 00:49:12,560
Speaker 5: come there and be like some food ship, some fucking

1024
00:49:12,600 --> 00:49:13,560
Speaker 5: dope ass concert.

1025
00:49:13,640 --> 00:49:15,840
Speaker 1: You know what I'm saying, like in their town, you

1026
00:49:15,880 --> 00:49:17,440
Speaker 1: know what I'm saying, Like, you.

1027
00:49:17,480 --> 00:49:21,480
Speaker 5: Got to create the experience and then you know, I've

1028
00:49:21,480 --> 00:49:23,080
Speaker 5: seen a lot of people do a lot of cool

1029
00:49:23,120 --> 00:49:25,919
Speaker 5: shit with merch, you know, sending motherfucker's a free shirt

1030
00:49:25,960 --> 00:49:26,800
Speaker 5: when they didn't order it.

1031
00:49:26,960 --> 00:49:29,520
Speaker 1: That's what I mean. That kind of ship and you

1032
00:49:29,640 --> 00:49:32,400
Speaker 1: that kind of fan. Motherfucker's gonna be like this man

1033
00:49:32,480 --> 00:49:33,399
Speaker 1: that goes a long way.

1034
00:49:33,480 --> 00:49:37,960
Speaker 5: That reciprocation is like, like, you know, we got backstock

1035
00:49:38,120 --> 00:49:40,680
Speaker 5: of all kinds of ship if we could just like, hell, yo,

1036
00:49:40,800 --> 00:49:42,319
Speaker 5: you know, if you get an address, we.

1037
00:49:43,080 --> 00:49:43,560
Speaker 1: Send you ship.

1038
00:49:43,640 --> 00:49:45,719
Speaker 5: You know what I'm saying, You don't got to be mandatory.

1039
00:49:45,840 --> 00:49:48,520
Speaker 5: But if they do do it and then you do

1040
00:49:48,680 --> 00:49:51,960
Speaker 5: send them something, nigga, that that shit's gonna do. You

1041
00:49:52,000 --> 00:49:53,600
Speaker 5: know what I'm saying, Like, it's just you just gotta

1042
00:49:53,640 --> 00:49:56,120
Speaker 5: be consistent with it, you know, And and you know,

1043
00:49:56,280 --> 00:49:58,560
Speaker 5: we don't. I don't know how you if you guys

1044
00:49:58,680 --> 00:50:01,320
Speaker 5: tour or that would if you a legacy artist and

1045
00:50:01,360 --> 00:50:03,480
Speaker 5: you're still going out there trying to go to after

1046
00:50:03,600 --> 00:50:07,120
Speaker 5: parties and fucking drinking and fucking around with bitches and

1047
00:50:07,200 --> 00:50:10,040
Speaker 5: all that shit. Then you playing Russian roulette with everything

1048
00:50:10,440 --> 00:50:14,440
Speaker 5: you know and business business business. You know, I'm pretty

1049
00:50:14,480 --> 00:50:18,600
Speaker 5: sure everybody got their you know, their their ship together

1050
00:50:18,719 --> 00:50:21,000
Speaker 5: at this point that want to go forward to be professional.

1051
00:50:21,280 --> 00:50:23,640
Speaker 1: But that's what we gotta be on. We gotta that

1052
00:50:23,760 --> 00:50:24,880
Speaker 1: we're the first of our kind.

1053
00:50:25,520 --> 00:50:31,560
Speaker 5: You know, we've we've transitioned from physical copies into streaming

1054
00:50:31,680 --> 00:50:35,400
Speaker 5: into now you know, we are legacy artists, you know

1055
00:50:35,440 --> 00:50:38,000
Speaker 5: what I'm saying. We've seen transitions and now I don't

1056
00:50:38,040 --> 00:50:39,960
Speaker 5: know who's been in front of us that had careers

1057
00:50:40,080 --> 00:50:43,959
Speaker 5: like us, you know, so we gotta we gotta, we gotta,

1058
00:50:44,040 --> 00:50:46,359
Speaker 5: we gotta set the standard. We gotta set the bar.

1059
00:50:47,000 --> 00:50:49,080
Speaker 5: And I don't mean sitting down, you know what I'm saying.

1060
00:50:49,200 --> 00:50:52,399
Speaker 5: Some people, some people want to expand some people want

1061
00:50:52,440 --> 00:50:55,160
Speaker 5: to still do music, but you can't. Music is the

1062
00:50:55,239 --> 00:50:58,120
Speaker 5: catalyst of what makes all this work well. Music is

1063
00:50:58,160 --> 00:51:01,440
Speaker 5: the commercial for everything else that we cate. Right, But

1064
00:51:01,560 --> 00:51:03,880
Speaker 5: you gotta choose what you create. You can't just like

1065
00:51:04,040 --> 00:51:07,200
Speaker 5: create what everybody else does. What do you do really

1066
00:51:07,280 --> 00:51:09,560
Speaker 5: well that you can bring to the table and be

1067
00:51:09,760 --> 00:51:12,360
Speaker 5: the avenger that you're supposed to be on the avengers.

1068
00:51:12,360 --> 00:51:15,399
Speaker 5: You know what I'm saying, you know, and I think

1069
00:51:15,480 --> 00:51:18,840
Speaker 5: that's that's what that's what you know I did. It

1070
00:51:18,920 --> 00:51:21,719
Speaker 5: took me a long time to figure out that just

1071
00:51:21,840 --> 00:51:23,000
Speaker 5: that simple shit right there.

1072
00:51:23,400 --> 00:51:24,000
Speaker 1: You know what I'm saying.

1073
00:51:24,160 --> 00:51:27,520
Speaker 5: And make some decisions, change my circle, focus on things,

1074
00:51:27,600 --> 00:51:29,759
Speaker 5: you know, let some things go, take some chances, take

1075
00:51:29,800 --> 00:51:32,799
Speaker 5: some risk, you know, go without for a while.

1076
00:51:33,040 --> 00:51:34,920
Speaker 2: You know what I'm saying now, If you could tell,

1077
00:51:34,920 --> 00:51:37,960
Speaker 2: you could say, it's something that real, key man about

1078
00:51:38,600 --> 00:51:41,279
Speaker 2: changing your circle. I always tell my children, man, and

1079
00:51:41,480 --> 00:51:44,839
Speaker 2: just like the little homies, whoever the addicts, you are,

1080
00:51:44,920 --> 00:51:47,440
Speaker 2: who you hang around, if you hanging around motherfuckers, that's

1081
00:51:47,480 --> 00:51:49,920
Speaker 2: telling you all day what you can't do, instead of

1082
00:51:50,040 --> 00:51:52,120
Speaker 2: somebody saying, hey, man, let's figure out.

1083
00:51:52,000 --> 00:51:53,799
Speaker 1: A way to do that. Right. You need to let

1084
00:51:53,880 --> 00:51:56,920
Speaker 1: them motherfuckers go though, because they gonna keep. Like.

1085
00:51:57,520 --> 00:51:59,560
Speaker 2: I don't think people believe this, man, but the tongue

1086
00:51:59,640 --> 00:52:03,040
Speaker 2: does life and death. If you got somebody's constantly telling

1087
00:52:03,120 --> 00:52:05,440
Speaker 2: you what you can't do or why it's not gonna

1088
00:52:05,480 --> 00:52:07,600
Speaker 2: work's not go that. I'm gonna tell you, man, I

1089
00:52:07,600 --> 00:52:09,920
Speaker 2: don't see a glasses name two or three times. You

1090
00:52:10,000 --> 00:52:11,480
Speaker 2: know why, me and him fuck with each other. It

1091
00:52:11,520 --> 00:52:14,000
Speaker 2: ain't you know, we less, We're gonna figure out a

1092
00:52:14,040 --> 00:52:15,719
Speaker 2: way how to do it. We're not gonna do it.

1093
00:52:15,760 --> 00:52:17,239
Speaker 2: Let's figure out a way to do it. Do it,

1094
00:52:17,280 --> 00:52:18,920
Speaker 2: can't get it done? Yeah, exactly.

1095
00:52:20,400 --> 00:52:26,120
Speaker 5: I think, Well, I didn't have to let people go,

1096
00:52:26,680 --> 00:52:28,880
Speaker 5: you let yourself go. Yeah, you'll be amazed for what

1097
00:52:29,000 --> 00:52:30,439
Speaker 5: happens when niggas think is over.

1098
00:52:30,640 --> 00:52:41,680
Speaker 6: You'll be amazed how.

1099
00:52:43,480 --> 00:52:44,439
Speaker 1: Much space you get.

1100
00:52:44,920 --> 00:52:48,279
Speaker 4: What I'm saying, Yeah, come on, it's gonna have to

1101
00:52:48,440 --> 00:52:49,399
Speaker 4: end that some time.

1102
00:52:50,680 --> 00:52:53,840
Speaker 6: What you think, be.

1103
00:52:54,000 --> 00:52:57,359
Speaker 1: Surprised how much space you get when niggas think is over.

1104
00:52:58,360 --> 00:53:02,760
Speaker 5: And so I learned a lot about myself, the people

1105
00:53:02,920 --> 00:53:07,120
Speaker 5: that you know, I had around, the people that are

1106
00:53:07,160 --> 00:53:12,160
Speaker 5: still around from then. I think there's I said it

1107
00:53:12,280 --> 00:53:14,560
Speaker 5: on a keeay maker. I think there's royalty and loyalty,

1108
00:53:15,320 --> 00:53:19,920
Speaker 5: you know, for sure. I think there's there's something about,

1109
00:53:20,080 --> 00:53:23,560
Speaker 5: you know, having a disagreement and then figuring out if

1110
00:53:23,640 --> 00:53:26,880
Speaker 5: you want to figure out a solution, you can if

1111
00:53:26,960 --> 00:53:29,600
Speaker 5: you love the person, if you if you really see

1112
00:53:29,680 --> 00:53:31,400
Speaker 5: that person, that's somebody of value.

1113
00:53:31,840 --> 00:53:34,480
Speaker 1: Not to use them, but you value who they are.

1114
00:53:34,800 --> 00:53:35,520
Speaker 1: You know what I'm saying.

1115
00:53:38,560 --> 00:53:41,160
Speaker 5: Not everybody move like that, you know what I'm saying,

1116
00:53:42,520 --> 00:53:44,760
Speaker 5: And so I'm pretty sure if I was a vicious

1117
00:53:44,840 --> 00:53:48,480
Speaker 5: motherfucker I put it, I could have really fucked some

1118
00:53:48,560 --> 00:53:50,600
Speaker 5: ship up and I'd be a lot further than I am.

1119
00:53:50,719 --> 00:53:52,520
Speaker 5: But I'm happy where I'm at, and I still got

1120
00:53:52,560 --> 00:53:55,080
Speaker 5: my soul intact, and I still look people in the

1121
00:53:55,160 --> 00:53:57,480
Speaker 5: eye when I talk to them, and I'm not worried

1122
00:53:57,480 --> 00:53:59,200
Speaker 5: about keeping up with the lie that I told the

1123
00:53:59,239 --> 00:54:01,759
Speaker 5: nigga the other niggas not do the other nigga to

1124
00:54:01,840 --> 00:54:03,399
Speaker 5: out fuck it as too much.

1125
00:54:03,840 --> 00:54:06,239
Speaker 1: My beandwidth is not that tight, you know what I'm saying.

1126
00:54:07,280 --> 00:54:08,880
Speaker 5: I got a bunch of raps and ship up here,

1127
00:54:08,920 --> 00:54:11,719
Speaker 5: and they I don't want to remember that shit like ooh,

1128
00:54:11,800 --> 00:54:13,520
Speaker 5: what nigga I forgot?

1129
00:54:13,640 --> 00:54:16,359
Speaker 1: Oh? You know what I'm saying. So I don't move

1130
00:54:16,440 --> 00:54:18,759
Speaker 1: that way my nigga, and I.

1131
00:54:18,800 --> 00:54:22,080
Speaker 5: Feel like a lot of people are in a position

1132
00:54:22,160 --> 00:54:24,440
Speaker 5: where they feel like they're going to use people up

1133
00:54:24,560 --> 00:54:26,160
Speaker 5: or do all that shit. But I've never had to

1134
00:54:26,280 --> 00:54:30,080
Speaker 5: do that, and so my circle got really tight, you

1135
00:54:30,160 --> 00:54:32,840
Speaker 5: know what I'm saying. I'm not out there in the street,

1136
00:54:32,880 --> 00:54:36,319
Speaker 5: I'm not partying, I'm not moving. I don't I got

1137
00:54:36,360 --> 00:54:40,200
Speaker 5: a lot of good will out there, and I don't

1138
00:54:40,239 --> 00:54:41,080
Speaker 5: take that for granted.

1139
00:54:41,400 --> 00:54:42,879
Speaker 1: You know what I'm saying, I see it. I see

1140
00:54:42,920 --> 00:54:46,759
Speaker 1: it as a strength. You know. I don't have to

1141
00:54:46,840 --> 00:54:49,480
Speaker 1: prove shit to nobody. I want to do my art.

1142
00:54:49,800 --> 00:54:53,840
Speaker 5: I want to be a standout person when it comes

1143
00:54:53,880 --> 00:54:57,560
Speaker 5: to things that we build outside of music. I don't

1144
00:54:57,600 --> 00:55:00,279
Speaker 5: put my personal shit in the street. Even though you know,

1145
00:55:01,120 --> 00:55:03,880
Speaker 5: whatever was happening with my fucking divorce shit that everybody

1146
00:55:04,000 --> 00:55:06,000
Speaker 5: was talking about that, nobody gave a fuck, you know

1147
00:55:06,040 --> 00:55:09,600
Speaker 5: what I'm saying, You know, like nobody gives a fuck

1148
00:55:09,600 --> 00:55:16,520
Speaker 5: about exhibits fucking personal life, Like let him rap straight up,

1149
00:55:16,960 --> 00:55:19,200
Speaker 5: you know what I'm saying, Like I'm not nobody gives

1150
00:55:19,239 --> 00:55:21,280
Speaker 5: a fuck about that. It's not it's not that interesting,

1151
00:55:21,360 --> 00:55:21,719
Speaker 5: trust me.

1152
00:55:23,360 --> 00:55:24,879
Speaker 2: But yeah, man.

1153
00:55:25,480 --> 00:55:30,279
Speaker 5: And so now going forward and just coming out the

1154
00:55:30,320 --> 00:55:33,040
Speaker 5: blue and haven't and havn't been planning this for so

1155
00:55:33,200 --> 00:55:36,000
Speaker 5: long and talking about it and strategizing about it and

1156
00:55:36,160 --> 00:55:37,960
Speaker 5: if it actually come out and do what it did,

1157
00:55:38,880 --> 00:55:40,840
Speaker 5: and now we've got to put the elbow grease behind it.

1158
00:55:42,040 --> 00:55:43,320
Speaker 1: Nigga, no new niggas.

1159
00:55:45,239 --> 00:55:48,880
Speaker 5: I was sitting here for a long time, Nigga sitting

1160
00:55:48,960 --> 00:55:53,480
Speaker 5: out kites like Nigga. I'm out here like motherfucking Tom Hanks.

1161
00:55:53,600 --> 00:55:54,920
Speaker 1: Nigga lost. Nigga help me.

1162
00:55:56,800 --> 00:56:00,720
Speaker 5: Until it was just like, oh, silence, got it, okay,

1163
00:56:00,960 --> 00:56:04,120
Speaker 5: let me get back to work. So Nigga iron Man

1164
00:56:04,280 --> 00:56:06,719
Speaker 5: build my suit out of this motherfucking shit I had

1165
00:56:06,800 --> 00:56:07,400
Speaker 5: laying around.

1166
00:56:07,760 --> 00:56:15,520
Speaker 2: I'm fucker worked, you know what I'm saying. Now we're

1167
00:56:15,560 --> 00:56:23,840
Speaker 2: out there. Now we're building them to mark too. I

1168
00:56:23,920 --> 00:56:26,520
Speaker 2: think what you're saying, man, is some real spill.

1169
00:56:26,640 --> 00:56:30,800
Speaker 1: Man. I think energy. It's very important. I'm an energy person.

1170
00:56:30,920 --> 00:56:31,040
Speaker 6: Man.

1171
00:56:31,600 --> 00:56:34,120
Speaker 2: If I send something even off for the motherfucker dog,

1172
00:56:34,120 --> 00:56:36,360
Speaker 2: I don't fuck with him. And because I was always

1173
00:56:36,400 --> 00:56:38,080
Speaker 2: one of the type of dudes that did right by

1174
00:56:38,160 --> 00:56:41,000
Speaker 2: people like I pride myself on doing right. If we're

1175
00:56:41,040 --> 00:56:43,560
Speaker 2: making some money together, dog, i'm gonna give you half

1176
00:56:43,680 --> 00:56:45,160
Speaker 2: up to the point of where she'd be telling me, Man,

1177
00:56:45,200 --> 00:56:46,680
Speaker 2: why are you giving them niggas all that money and

1178
00:56:46,680 --> 00:56:47,359
Speaker 2: they don't do shit?

1179
00:56:47,480 --> 00:56:48,000
Speaker 1: You know what I mean?

1180
00:56:48,080 --> 00:56:52,319
Speaker 2: And I always thought that was me doing a good thing.

1181
00:56:52,440 --> 00:56:55,200
Speaker 2: But what I realized, dog, is that you can't cast

1182
00:56:55,280 --> 00:56:58,520
Speaker 2: your pearls on swine on the next swine because everybody

1183
00:56:58,680 --> 00:57:00,360
Speaker 2: not gonna appreciate you doog We.

1184
00:57:00,440 --> 00:57:03,480
Speaker 5: Did it with a genuine with a genuine spirit, and

1185
00:57:03,640 --> 00:57:06,239
Speaker 5: you thought it was gonna be reciprocated, you know what

1186
00:57:06,280 --> 00:57:09,520
Speaker 5: I'm saying, But it seldom, It seldom is you know,

1187
00:57:09,840 --> 00:57:13,279
Speaker 5: But it's some people, you know, it's some people that

1188
00:57:13,719 --> 00:57:15,240
Speaker 5: you can't hand nobody's lifestyle.

1189
00:57:15,600 --> 00:57:16,400
Speaker 1: So that's number one.

1190
00:57:16,480 --> 00:57:18,960
Speaker 5: You can help money as a tool, you know, But

1191
00:57:19,680 --> 00:57:23,400
Speaker 5: niggas don't want money. They want your position, you know

1192
00:57:23,440 --> 00:57:26,920
Speaker 5: what I'm saying. And that's weird to me. It's like, nigga, like,

1193
00:57:27,280 --> 00:57:30,800
Speaker 5: what the fuck. It's just it's just different personality types

1194
00:57:30,840 --> 00:57:34,640
Speaker 5: that come around and different intentions from different people. You know,

1195
00:57:34,840 --> 00:57:37,640
Speaker 5: if we walked into a room with a whole bunch

1196
00:57:37,680 --> 00:57:40,680
Speaker 5: of producers rappers and ask them why do you want

1197
00:57:40,720 --> 00:57:43,840
Speaker 5: to do music, you know, you get a thousand different answers.

1198
00:57:44,440 --> 00:57:46,680
Speaker 5: Some niggas want to you know. Some niggas want a car.

1199
00:57:47,320 --> 00:57:49,600
Speaker 5: Some niggas want to get their mama a new something,

1200
00:57:50,040 --> 00:57:52,600
Speaker 5: or I want to get my family out the way, or.

1201
00:57:52,600 --> 00:57:54,880
Speaker 1: A nigga i'm you know, on a run and I

1202
00:57:54,960 --> 00:57:57,280
Speaker 1: got it, you know, you know what I'm saying, Like,

1203
00:57:57,600 --> 00:57:59,160
Speaker 1: it's a thousand different reasons.

1204
00:57:59,200 --> 00:58:01,880
Speaker 5: You know what I'm saying, so we got to understand,

1205
00:58:01,960 --> 00:58:03,680
Speaker 5: like we're dealing with a whole bunch of people that

1206
00:58:04,560 --> 00:58:08,480
Speaker 5: you know in this industry that you know, not necessarily

1207
00:58:08,560 --> 00:58:11,720
Speaker 5: here for the same reasons. So finding those like minded

1208
00:58:11,760 --> 00:58:15,520
Speaker 5: individuals and keeping that in line, you know what I'm saying,

1209
00:58:16,480 --> 00:58:19,360
Speaker 5: Like it takes a long time to get to know somebody, right,

1210
00:58:20,040 --> 00:58:22,880
Speaker 5: But how we move around this industry and we meet

1211
00:58:22,920 --> 00:58:26,160
Speaker 5: different people, you know, and especially the gang rules of

1212
00:58:26,280 --> 00:58:28,480
Speaker 5: how California is broken up, you know what I'm saying,

1213
00:58:28,480 --> 00:58:30,920
Speaker 5: everybody's clicked up, and you know what I'm saying, everybody

1214
00:58:31,240 --> 00:58:33,520
Speaker 5: has this group thinking idea when it comes to dining.

1215
00:58:33,560 --> 00:58:37,600
Speaker 5: But it's certain people that move differently and and and

1216
00:58:38,240 --> 00:58:41,640
Speaker 5: have a different type of level of understanding that I

1217
00:58:41,840 --> 00:58:42,440
Speaker 5: get along with.

1218
00:58:42,960 --> 00:58:45,720
Speaker 1: So I ally myself with those people, you know what

1219
00:58:45,760 --> 00:58:46,160
Speaker 1: I'm saying.

1220
00:58:46,520 --> 00:58:50,480
Speaker 5: Where before or when I was younger, it was like, oh,

1221
00:58:50,640 --> 00:58:52,840
Speaker 5: let's go with the herd. You know what I'm saying,

1222
00:58:53,400 --> 00:58:54,320
Speaker 5: Let's go with the herd.

1223
00:58:54,640 --> 00:58:56,440
Speaker 2: I'm not there now.

1224
00:58:56,840 --> 00:59:00,720
Speaker 5: And so that's why when I say no new niggas,

1225
00:59:01,280 --> 00:59:05,560
Speaker 5: it's like, if if you didn't, if you weren't around

1226
00:59:05,720 --> 00:59:09,800
Speaker 5: what we was building over the last twenty years, and

1227
00:59:09,920 --> 00:59:12,120
Speaker 5: if you definitely wasn't around what we was building the

1228
00:59:12,240 --> 00:59:15,480
Speaker 5: last five years. For whatever, I don't care if I

1229
00:59:15,600 --> 00:59:18,120
Speaker 5: know you or not, Nigga. Like, the car is going,

1230
00:59:18,640 --> 00:59:21,560
Speaker 5: the train left the station, and I know who's on

1231
00:59:21,720 --> 00:59:24,120
Speaker 5: it now. You know what I'm saying, Like, can we

1232
00:59:24,400 --> 00:59:27,840
Speaker 5: build and expand, But it's gonna come from the like

1233
00:59:27,960 --> 00:59:30,880
Speaker 5: minded individuals and the nucleus of what we have going now.

1234
00:59:31,520 --> 00:59:33,800
Speaker 5: There's a lot of good shit happening right here, and

1235
00:59:33,880 --> 00:59:37,640
Speaker 5: the creative shit is really dope. I'm protecting that like

1236
00:59:38,840 --> 00:59:42,160
Speaker 5: with everything I got, because that's what's making everything feel

1237
00:59:42,280 --> 00:59:42,720
Speaker 5: so good.

1238
00:59:42,800 --> 00:59:45,080
Speaker 1: You know what I'm saying, right, that's what's value. Yeah.

1239
00:59:45,240 --> 00:59:47,160
Speaker 5: Yeah, the way the music is coming out, the way

1240
00:59:47,200 --> 00:59:50,440
Speaker 5: the motherfucker spirit is the way this motherfucking you know,

1241
00:59:50,680 --> 00:59:52,240
Speaker 5: the public is receiving it.

1242
00:59:52,440 --> 00:59:54,280
Speaker 1: It feels right, you know what I'm saying.

1243
00:59:54,280 --> 00:59:57,800
Speaker 5: I feel strong and the people around me are here

1244
00:59:57,880 --> 01:00:00,160
Speaker 5: for a reason or a purpose and they qualify to

1245
01:00:00,280 --> 01:00:02,040
Speaker 5: do the things that they are being done.

1246
01:00:02,120 --> 01:00:04,480
Speaker 2: You know what I'm saying. We don't have the homeboy

1247
01:00:04,560 --> 01:00:09,240
Speaker 2: hook up. You know what I'm saying, Nigga. I love you, man,

1248
01:00:09,360 --> 01:00:12,680
Speaker 2: but Nigga, you can't be a manager. Nigga, you can't

1249
01:00:12,800 --> 01:00:15,000
Speaker 2: do it unless you can bring some of the table.

1250
01:00:15,400 --> 01:00:18,280
Speaker 1: You can't do it. Nigga. You can't be a march person.

1251
01:00:18,360 --> 01:00:20,400
Speaker 1: You're not even a people person. You know what. I

1252
01:00:20,920 --> 01:00:21,160
Speaker 1: like you?

1253
01:00:22,760 --> 01:00:23,880
Speaker 6: You gonna punch.

1254
01:00:23,720 --> 01:00:24,720
Speaker 1: Niggas in the face.

1255
01:00:24,880 --> 01:00:25,479
Speaker 6: You know what I'm saying.

1256
01:00:25,560 --> 01:00:28,680
Speaker 1: For for saying that this nigga can't hear you. You

1257
01:00:28,720 --> 01:00:31,440
Speaker 1: know what I'm saying. He not game bagging, he's deaf. Nigga,

1258
01:00:31,520 --> 01:00:35,240
Speaker 1: You hit him in the face. What real look at?

1259
01:00:35,560 --> 01:00:39,160
Speaker 5: I'm not taking no liabilities on the road these niggas.

1260
01:00:39,440 --> 01:00:41,760
Speaker 5: You know, Are you gonna come to the album release party?

1261
01:00:42,200 --> 01:00:42,760
Speaker 1: You know what I'm saying.

1262
01:00:42,800 --> 01:00:45,560
Speaker 5: You gonna come to the motherfucker last show and then

1263
01:00:45,600 --> 01:00:47,880
Speaker 5: we're gonna I'm gonna see come back and we're gonna

1264
01:00:47,920 --> 01:00:48,280
Speaker 5: hang out.

1265
01:00:48,360 --> 01:00:50,360
Speaker 1: You know what I'm saying. And that's it. That's it.

1266
01:00:50,840 --> 01:00:53,000
Speaker 2: I wanted something. I want to ask you, man, something

1267
01:00:53,040 --> 01:00:56,920
Speaker 2: I really applaud to you. Every rapper it seemed like

1268
01:00:57,120 --> 01:00:59,400
Speaker 2: this out here I'm talking about like from the Dirty

1269
01:00:59,480 --> 01:01:02,320
Speaker 2: Birdies Man to the Giants to all these other rappers,

1270
01:01:02,880 --> 01:01:05,040
Speaker 2: it seemed like you always put your hands like you

1271
01:01:05,160 --> 01:01:07,400
Speaker 2: reach out and touched them kind of and fuck with

1272
01:01:07,480 --> 01:01:10,840
Speaker 2: them a little bit. What made you decide? Man, I'm

1273
01:01:10,840 --> 01:01:14,600
Speaker 2: a mentor motherfuckers, That's where I come from. And you're

1274
01:01:14,640 --> 01:01:15,760
Speaker 2: real genuine with it too.

1275
01:01:15,920 --> 01:01:19,880
Speaker 1: That's where I come from. G Like I come from

1276
01:01:20,000 --> 01:01:21,920
Speaker 1: backpack rap. That's what they used to call us.

1277
01:01:22,360 --> 01:01:26,640
Speaker 5: You know what I'm saying with backpack rappers because we

1278
01:01:26,720 --> 01:01:31,080
Speaker 5: were lyrical or whatever, and so I understand the grind,

1279
01:01:31,280 --> 01:01:33,360
Speaker 5: you know what I'm saying, And try to be unique

1280
01:01:34,160 --> 01:01:39,640
Speaker 5: or diverse in that sound, especially coming behind death Row

1281
01:01:40,000 --> 01:01:43,240
Speaker 5: G funk, you know, ruthless, you know what I'm saying,

1282
01:01:43,520 --> 01:01:47,520
Speaker 5: The classic G funk sound, you know, classic West Coast sound.

1283
01:01:49,360 --> 01:01:53,120
Speaker 5: It's hard to step away from that, and you know

1284
01:01:53,120 --> 01:01:57,280
Speaker 5: what I'm saying, try to start something different. So when

1285
01:01:57,320 --> 01:01:59,439
Speaker 5: I see Dirty Birdie and the guys from the Ie

1286
01:02:00,080 --> 01:02:03,600
Speaker 5: and and you know, see four and the rest of that,

1287
01:02:03,840 --> 01:02:05,520
Speaker 5: the groups out of there, you know what I'm saying.

1288
01:02:05,680 --> 01:02:09,000
Speaker 5: It and I see people that have a lot of

1289
01:02:09,040 --> 01:02:13,560
Speaker 5: potential and talent and the sound, I definitely put my

1290
01:02:13,640 --> 01:02:16,320
Speaker 5: hands on it, you know what I'm saying, Because nobody,

1291
01:02:17,000 --> 01:02:20,680
Speaker 5: if King T didn't do that for me and like

1292
01:02:20,840 --> 01:02:24,320
Speaker 5: see something in me and be like all right, nigga,

1293
01:02:24,480 --> 01:02:25,960
Speaker 5: come on, because I didn't know how to write a

1294
01:02:26,120 --> 01:02:27,360
Speaker 5: verse a.

1295
01:02:28,920 --> 01:02:29,160
Speaker 1: Hook.

1296
01:02:30,080 --> 01:02:32,400
Speaker 5: I just had a whole bunch of battle raps, like

1297
01:02:32,640 --> 01:02:35,440
Speaker 5: pages and pages, just long ass raps, you know what

1298
01:02:35,440 --> 01:02:38,480
Speaker 5: I'm saying. That's how I started. So King T was

1299
01:02:38,520 --> 01:02:41,240
Speaker 5: the first one to see something that raw. You know

1300
01:02:41,280 --> 01:02:43,320
Speaker 5: what I'm saying. I wasn't polished, you know what I'm saying.

1301
01:02:43,320 --> 01:02:46,240
Speaker 5: I was just battle rapping. So he was the first

1302
01:02:46,280 --> 01:02:49,880
Speaker 5: one that gave me an opportunity to figure it out, right,

1303
01:02:50,600 --> 01:02:53,080
Speaker 5: So why would I take that same energy and give

1304
01:02:53,120 --> 01:02:56,720
Speaker 5: it to somebody else? You know, you never know who

1305
01:02:56,760 --> 01:02:59,200
Speaker 5: you're talking to. You know what I'm saying. It's due

1306
01:03:00,440 --> 01:03:02,280
Speaker 5: to pass the tour and you never know who you're

1307
01:03:02,320 --> 01:03:05,240
Speaker 5: talking to. It ain't even about passing the torch. If

1308
01:03:05,320 --> 01:03:07,919
Speaker 5: somebody come to me and ask me something or see

1309
01:03:07,960 --> 01:03:09,840
Speaker 5: the value on what I do and want to know

1310
01:03:09,960 --> 01:03:13,480
Speaker 5: how I did it, and you really, you really want

1311
01:03:13,520 --> 01:03:16,000
Speaker 5: to come and actually sit face to face and get

1312
01:03:16,080 --> 01:03:19,240
Speaker 5: something done. Absolutely, you know what I'm saying, as a

1313
01:03:19,320 --> 01:03:23,120
Speaker 5: fucking louie, because you don't know what that conversation is

1314
01:03:23,200 --> 01:03:26,280
Speaker 5: gonna turn into and what that person that you help

1315
01:03:26,320 --> 01:03:28,400
Speaker 5: it is gonna turn into. That shit may turn around

1316
01:03:28,440 --> 01:03:31,640
Speaker 5: to be some motherfucking other shit.

1317
01:03:31,720 --> 01:03:34,120
Speaker 1: You know what I'm saying for real, some words to

1318
01:03:34,240 --> 01:03:34,680
Speaker 1: live by.

1319
01:03:34,880 --> 01:03:38,800
Speaker 5: Yeah, Man, don't be afraid to actually help someone. You

1320
01:03:39,360 --> 01:03:41,720
Speaker 5: don't be afraid to help somebody, you know what I'm saying.

1321
01:03:41,800 --> 01:03:44,600
Speaker 5: It ain't all about giving up your resources or money

1322
01:03:44,760 --> 01:03:46,800
Speaker 5: or doing linning something. But if you can help them

1323
01:03:47,360 --> 01:03:50,080
Speaker 5: learn something that's gonna benefit them and they actually use

1324
01:03:50,120 --> 01:03:52,400
Speaker 5: it and go forward, that's what it's about.

1325
01:03:52,640 --> 01:03:55,080
Speaker 2: Hey, man, you know, before we get up out of here, man,

1326
01:03:55,160 --> 01:03:57,920
Speaker 2: I got to ask you about this. Man, you like

1327
01:03:58,080 --> 01:04:01,000
Speaker 2: the dawn of the marijuana game.

1328
01:04:01,440 --> 01:04:04,320
Speaker 1: I'm not do not put that. Don't you put that

1329
01:04:04,440 --> 01:04:07,840
Speaker 1: evil on me, Ricky Bobby, don't you put that evil

1330
01:04:07,960 --> 01:04:09,120
Speaker 1: on me? No.

1331
01:04:09,280 --> 01:04:10,880
Speaker 2: Man, But when you talk about you know, when you

1332
01:04:10,960 --> 01:04:14,280
Speaker 2: talk about good weed brands, people who have survived, you know,

1333
01:04:14,320 --> 01:04:16,960
Speaker 2: who's been here for a while, right, you think about

1334
01:04:17,080 --> 01:04:19,640
Speaker 2: you know you, and you think about the homie be real.

1335
01:04:20,360 --> 01:04:20,720
Speaker 1: Mm hm.

1336
01:04:21,720 --> 01:04:23,480
Speaker 2: Why do you and you you know you told us

1337
01:04:23,480 --> 01:04:25,560
Speaker 2: about this earlier. Why do you think you've been able

1338
01:04:25,600 --> 01:04:28,840
Speaker 2: to sustain that in that game? Well, I think it

1339
01:04:29,040 --> 01:04:35,800
Speaker 2: is hard to have celebrity brands. People don't believe in that.

1340
01:04:36,800 --> 01:04:38,600
Speaker 2: Hip hop doesn't sell weed like.

1341
01:04:40,120 --> 01:04:42,880
Speaker 5: Hip hop can sell clothing, hip hop can sell concerts,

1342
01:04:42,960 --> 01:04:47,080
Speaker 5: hip hip hop can sell alcohol a number of other things.

1343
01:04:47,160 --> 01:04:52,520
Speaker 5: But seldom do celebrity brands work in cannabis because, first

1344
01:04:52,560 --> 01:04:55,600
Speaker 5: of all, cannabis has to work, and people buy cannabis

1345
01:04:55,680 --> 01:05:00,320
Speaker 5: for different reasons, and to manufacture a brand takes a

1346
01:05:00,400 --> 01:05:03,960
Speaker 5: lot of capital, and the licensing, especially on the legal side,

1347
01:05:05,840 --> 01:05:08,480
Speaker 5: it's really difficult, you know what I'm saying. And if

1348
01:05:08,520 --> 01:05:12,240
Speaker 5: you're gonna be under the microscope, people will fuck with you.

1349
01:05:12,760 --> 01:05:15,680
Speaker 5: You know, it's hard. There's a lot of competition, there's

1350
01:05:15,680 --> 01:05:18,480
Speaker 5: people to undercut you, you know, do all this. I

1351
01:05:18,560 --> 01:05:19,960
Speaker 5: thought the record business was tough.

1352
01:05:20,080 --> 01:05:24,760
Speaker 1: Cannabis is fucking rough, you know what I'm saying. So

1353
01:05:26,480 --> 01:05:27,640
Speaker 1: you have to learn how to pivot.

1354
01:05:27,800 --> 01:05:32,120
Speaker 5: And because I built a few brands, and you know,

1355
01:05:32,400 --> 01:05:34,440
Speaker 5: I was up at three in the morning moving palettes,

1356
01:05:34,760 --> 01:05:39,160
Speaker 5: I did distribution. I learned every aspect of cannabis and

1357
01:05:39,360 --> 01:05:42,480
Speaker 5: how to get it from seed to sell. I never

1358
01:05:42,600 --> 01:05:46,680
Speaker 5: most mess with cultivation because I just I just not

1359
01:05:46,800 --> 01:05:50,000
Speaker 5: my wheelhouse. But we know marketing, and we've done marketing

1360
01:05:50,120 --> 01:05:52,560
Speaker 5: for a long time through our own music and other things,

1361
01:05:52,920 --> 01:05:56,160
Speaker 5: and those ideas still work in cannabis. You know what

1362
01:05:56,200 --> 01:05:59,920
Speaker 5: I'm saying, targeting in your audience, knowing how to speech.

1363
01:06:00,160 --> 01:06:02,880
Speaker 5: I'm speaking their language when they hear their song or

1364
01:06:02,920 --> 01:06:06,160
Speaker 5: they hear their words, and they hear in this built

1365
01:06:06,200 --> 01:06:09,040
Speaker 5: into the marketing, and that's that's my people.

1366
01:06:09,040 --> 01:06:10,880
Speaker 1: Oh they say, they saying this is great. Ship over here.

1367
01:06:10,920 --> 01:06:13,640
Speaker 1: I'm I'm going over here. We going over there. Oh ship,

1368
01:06:13,680 --> 01:06:15,600
Speaker 1: this sich is great, it's built, you know.

1369
01:06:17,640 --> 01:06:21,640
Speaker 5: But I said, I'm gonna stop competing in this market

1370
01:06:21,720 --> 01:06:24,160
Speaker 5: with one brand, and I'm gonna go to the retail

1371
01:06:24,280 --> 01:06:27,560
Speaker 5: side because why sell one brand when I could sell

1372
01:06:27,640 --> 01:06:31,200
Speaker 5: everybody ship? And that was the that was the pivot

1373
01:06:31,240 --> 01:06:34,760
Speaker 5: for me. It was it's really difficult to start a

1374
01:06:34,800 --> 01:06:38,720
Speaker 5: brand in California. It's easier to it's easier to start

1375
01:06:38,760 --> 01:06:42,000
Speaker 5: in other places because the laws and the tax structure

1376
01:06:42,080 --> 01:06:45,080
Speaker 5: is different, you know. And you have to think globally

1377
01:06:45,200 --> 01:06:48,439
Speaker 5: now because now cannabis is not just legal in the US,

1378
01:06:48,520 --> 01:06:53,520
Speaker 5: it's legal in like you know, Spain is legal. And

1379
01:06:53,680 --> 01:06:57,280
Speaker 5: you know what I'm saying, Taiwan, you know, the Taiwan

1380
01:06:57,360 --> 01:06:59,800
Speaker 5: to get blown now, yeah, absolutely, you know what I'm saying.

1381
01:07:00,000 --> 01:07:02,120
Speaker 5: A lot of the laws are changing towards cannabis. It

1382
01:07:02,240 --> 01:07:06,000
Speaker 5: is becoming a billion dollar industry. And you know, just

1383
01:07:06,160 --> 01:07:14,600
Speaker 5: like when alcohol became out of prohibision, there were brands

1384
01:07:14,640 --> 01:07:17,600
Speaker 5: that was on the black market that exists today. You

1385
01:07:17,680 --> 01:07:22,040
Speaker 5: know what I'm saying, Like Jim Bean, the fucking Seagrums,

1386
01:07:22,600 --> 01:07:24,920
Speaker 5: you know what I'm saying, Like these brands were one

1387
01:07:25,000 --> 01:07:29,160
Speaker 5: hundred and fifty year old brands, correct, So they was

1388
01:07:29,200 --> 01:07:33,280
Speaker 5: already bootlegging and everything, and then they just maintained great marketing. Yeah,

1389
01:07:33,320 --> 01:07:36,040
Speaker 5: they probably was getting beat Seagrums and all of them

1390
01:07:36,160 --> 01:07:38,160
Speaker 5: was probably getting beat by niggas who had the brown

1391
01:07:38,200 --> 01:07:39,920
Speaker 5: paper bag with the xxx on it.

1392
01:07:40,080 --> 01:07:42,000
Speaker 1: You know what I'm saying, selling them motherfuckers like water,

1393
01:07:42,040 --> 01:07:42,640
Speaker 1: you know what I'm saying.

1394
01:07:43,360 --> 01:07:45,080
Speaker 5: But they didn't have a brand, and that shit died

1395
01:07:45,120 --> 01:07:48,280
Speaker 5: out and eventually had to soak into something that did

1396
01:07:48,400 --> 01:07:51,440
Speaker 5: have branding. So you have to look at that cannabis

1397
01:07:51,520 --> 01:07:54,680
Speaker 5: the same way, you know what I'm saying. And like

1398
01:07:54,760 --> 01:07:56,760
Speaker 5: I said, it goes back to the people that you know,

1399
01:07:56,880 --> 01:07:58,280
Speaker 5: always want to do stuff theyself.

1400
01:07:58,360 --> 01:08:02,240
Speaker 1: You know what I'm saying. I think that there's only a.

1401
01:08:02,280 --> 01:08:07,880
Speaker 5: Few black owners and real owners in in cannabis, you

1402
01:08:07,960 --> 01:08:11,440
Speaker 5: know what I'm saying. Al Harrington, you know there's a

1403
01:08:11,600 --> 01:08:15,040
Speaker 5: there's a couple other guys that are moving around really well.

1404
01:08:17,040 --> 01:08:20,080
Speaker 1: But really it's it's the network. They want our culture.

1405
01:08:20,800 --> 01:08:24,240
Speaker 5: So people that that that get behind, like even Snoop stores,

1406
01:08:24,280 --> 01:08:27,920
Speaker 5: you know, it's the smoke weed every day store. Like

1407
01:08:28,439 --> 01:08:32,160
Speaker 5: it's important to support these brands because it's too easy

1408
01:08:32,280 --> 01:08:34,240
Speaker 5: for somebody to come in try to wipe it out,

1409
01:08:34,280 --> 01:08:37,400
Speaker 5: and then you know, we have no representation and now

1410
01:08:37,520 --> 01:08:40,879
Speaker 5: here we are, you know, creating another billion dollar industry

1411
01:08:40,960 --> 01:08:42,320
Speaker 5: that we have no position in.

1412
01:08:43,000 --> 01:08:43,679
Speaker 1: You know what I'm saying.

1413
01:08:44,400 --> 01:08:47,640
Speaker 5: We gave away our spots and then we hated the

1414
01:08:47,720 --> 01:08:50,000
Speaker 5: rest of the niggas out the way, you know, like.

1415
01:08:52,280 --> 01:08:55,599
Speaker 1: Like you know what I'm saying, there's no reason why.

1416
01:08:57,120 --> 01:09:00,360
Speaker 5: These stores, you know, as we as as we get

1417
01:09:00,439 --> 01:09:04,160
Speaker 5: back into these corners, you know, and then people are

1418
01:09:04,320 --> 01:09:06,599
Speaker 5: selling weed out the back door, you know what I'm saying,

1419
01:09:06,680 --> 01:09:09,120
Speaker 5: by the thousands and thousands of pounds on the black market,

1420
01:09:09,160 --> 01:09:11,400
Speaker 5: and then the state does nothing to shut down the

1421
01:09:11,439 --> 01:09:13,479
Speaker 5: black markets, and even if they do get shut down,

1422
01:09:13,479 --> 01:09:15,640
Speaker 5: they open up the next day across the street and

1423
01:09:15,720 --> 01:09:17,960
Speaker 5: there's no taxes being paid, you know what I'm saying.

1424
01:09:18,000 --> 01:09:21,400
Speaker 5: So it's a really tough place to be to be competitive,

1425
01:09:21,439 --> 01:09:24,519
Speaker 5: you know what I'm saying. So all that being said, man,

1426
01:09:24,880 --> 01:09:28,479
Speaker 5: it's like, I think cannabis is a great place, but

1427
01:09:28,840 --> 01:09:30,960
Speaker 5: if you want to really get into the game, I

1428
01:09:31,000 --> 01:09:35,880
Speaker 5: think organizing behind people who already have the licensing, already

1429
01:09:35,920 --> 01:09:39,120
Speaker 5: have the stores, already have the brands is where the

1430
01:09:39,280 --> 01:09:41,599
Speaker 5: next step for us to actually do something is going.

1431
01:09:42,160 --> 01:09:45,120
Speaker 5: Because we're competing against people that don't have to pay

1432
01:09:45,280 --> 01:09:47,479
Speaker 5: the same bills that we have to pay, you know

1433
01:09:47,520 --> 01:09:49,599
Speaker 5: what I'm saying. But if we can drive our community

1434
01:09:49,720 --> 01:09:53,200
Speaker 5: to support these brands, support these stores, and we get

1435
01:09:53,280 --> 01:09:55,800
Speaker 5: two hundred and three hundred people through the store a day,

1436
01:09:56,280 --> 01:09:58,800
Speaker 5: and then now we become like the first ones that

1437
01:09:58,920 --> 01:10:01,599
Speaker 5: get bought out when a month fucking the people come through.

1438
01:10:01,920 --> 01:10:05,120
Speaker 1: You know what I'm saying, Like, that's the play. You

1439
01:10:05,160 --> 01:10:05,719
Speaker 1: know what I'm saying.

1440
01:10:06,280 --> 01:10:09,040
Speaker 5: A lot of people wanted to, Oh, I'm starting a brand, nigga,

1441
01:10:09,040 --> 01:10:12,640
Speaker 5: it's one thousand and fifty brands already out in the

1442
01:10:12,720 --> 01:10:16,360
Speaker 5: stores distributed. Not to discourage you, but what are you

1443
01:10:16,479 --> 01:10:19,599
Speaker 5: gonna sell in cannabis that's not already on the market

1444
01:10:19,680 --> 01:10:24,000
Speaker 5: With some good weed. Niggas have gotten good weed. Niggas

1445
01:10:24,040 --> 01:10:27,200
Speaker 5: got their own niggas got a little closet grows good weed.

1446
01:10:27,280 --> 01:10:27,840
Speaker 1: You know what I'm saying.

1447
01:10:29,960 --> 01:10:33,200
Speaker 5: It's widgets. We all selling the same widgets. But how

1448
01:10:33,320 --> 01:10:36,559
Speaker 5: cool can you make your widget commercial? And how cool

1449
01:10:36,640 --> 01:10:39,840
Speaker 5: can you make your widget experience? That's what cannabis is.

1450
01:10:40,360 --> 01:10:43,720
Speaker 5: Everybody got good weed, But how can you bring in

1451
01:10:43,800 --> 01:10:46,679
Speaker 5: your people? And I think that's that's that's the play.

1452
01:10:46,760 --> 01:10:48,719
Speaker 5: That's that's what I'm trying to organize and make people

1453
01:10:50,080 --> 01:10:50,599
Speaker 5: for retail.

1454
01:10:51,280 --> 01:10:51,439
Speaker 1: You know.

1455
01:10:53,120 --> 01:10:55,840
Speaker 5: You know these people built you know, wing stops and

1456
01:10:55,960 --> 01:10:59,439
Speaker 5: franchise days, ship out to their homies. Like you don't think,

1457
01:10:59,479 --> 01:11:02,120
Speaker 5: I'll put it Exhibit West Coach Cannabis with the homies

1458
01:11:02,160 --> 01:11:03,920
Speaker 5: in their place, and then we build some ship So

1459
01:11:04,000 --> 01:11:07,040
Speaker 5: then when pharmaceutical moneys come through here, nigga, we all

1460
01:11:07,080 --> 01:11:09,120
Speaker 5: got a piece of this motherfucker your story do this

1461
01:11:09,320 --> 01:11:10,640
Speaker 5: and like.

1462
01:11:10,640 --> 01:11:13,559
Speaker 2: So, I'm gonna tell you this what nigga boom, it's

1463
01:11:13,680 --> 01:11:15,880
Speaker 2: more people smoking weed than ever. I'm gonna tell you.

1464
01:11:15,960 --> 01:11:18,719
Speaker 2: I was, like I said, I was. I didn't smoke

1465
01:11:18,760 --> 01:11:21,599
Speaker 2: weed for the longest dog. I didn't start smoking weed. Dogs,

1466
01:11:21,720 --> 01:11:24,840
Speaker 2: I was in my late forties. Seriously, when you start

1467
01:11:24,880 --> 01:11:28,360
Speaker 2: getting the little pains in your body lower back be heard.

1468
01:11:28,479 --> 01:11:31,160
Speaker 2: No ship the homie let me hit the joint one day.

1469
01:11:31,160 --> 01:11:32,639
Speaker 2: I thought it was the most amazing ship.

1470
01:11:34,080 --> 01:11:36,559
Speaker 3: And on that know, we're gonna end this because we're

1471
01:11:36,560 --> 01:11:39,599
Speaker 3: gonna stop talking about this old niggas when you started

1472
01:11:39,680 --> 01:11:42,880
Speaker 3: smoking weed and fucking fifty years old.

1473
01:11:42,960 --> 01:11:49,040
Speaker 2: Next episode and pains, Man, I appreciate you man sitting

1474
01:11:49,080 --> 01:11:51,760
Speaker 2: down with us. Man and man, y'all make sure man,

1475
01:11:51,840 --> 01:11:55,599
Speaker 2: y'all go. Man, I can't see King making Man. Make

1476
01:11:55,640 --> 01:11:57,760
Speaker 2: sure y'all go knock that motherfucker. And we're about to

1477
01:11:57,760 --> 01:12:00,960
Speaker 2: announce tour dates. You know, we're gonna stay out, you know,

1478
01:12:01,080 --> 01:12:04,040
Speaker 2: for the rest of the year. And really, man, just

1479
01:12:04,200 --> 01:12:04,679
Speaker 2: work hard.

1480
01:12:04,720 --> 01:12:04,880
Speaker 1: Brother.

1481
01:12:04,960 --> 01:12:07,360
Speaker 5: I can't I can't wait to see people out live

1482
01:12:07,479 --> 01:12:09,960
Speaker 5: and I can't wait to all experience.

1483
01:12:09,600 --> 01:12:12,599
Speaker 1: This record the way we love making it. So thank

1484
01:12:12,640 --> 01:12:13,280
Speaker 1: you for having us.

1485
01:12:16,240 --> 01:12:20,040
Speaker 2: And on that note, we're gonna well. That concludes another

1486
01:12:20,120 --> 01:12:22,519
Speaker 2: episode of The Gainst the Chronicles podcast. Be sure to

1487
01:12:22,600 --> 01:12:24,840
Speaker 2: download the iHeart app and subscribe to The Gangst the

1488
01:12:24,880 --> 01:12:28,000
Speaker 2: Chronicles podcast for Apple users. Find a purple mica on

1489
01:12:28,040 --> 01:12:30,000
Speaker 2: the front of your screen, subscribe to the show, leave

1490
01:12:30,040 --> 01:12:33,200
Speaker 2: a comment and rating. Executive producers for the Gangster Chronicles

1491
01:12:33,280 --> 01:12:36,599
Speaker 2: podcasts Norman Steel, Aaron m c a Tyler. Our visual

1492
01:12:36,680 --> 01:12:39,800
Speaker 2: media director is Brian Whyatt, and audio editors tell It Hayes.

1493
01:12:40,040 --> 01:12:42,840
Speaker 2: The Gangster Chronicles is a production of iHeart Media Network

1494
01:12:42,880 --> 01:12:46,000
Speaker 2: and The Black Effect Podcast Network. For more podcasts from

1495
01:12:46,040 --> 01:12:49,439
Speaker 2: iHeart Radio, visit the iHeart Radio app Apple Podcasts Wherever

1496
01:12:49,479 --> 01:12:50,680
Speaker 2: you're listening to your podcasts