WEBVTT - The Connected Car Challenge: Part 2 0:00:04.200 --> 0:00:12.280 Get in touch with technology with tex Stuff from dot Com. 0:00:12.320 --> 0:00:15.560 Hey there, and welcome to tech Stuff. I'm Jonathan Strickland, 0:00:15.560 --> 0:00:18.480 and I know you're all dying to hear the exciting 0:00:18.560 --> 0:00:21.200 conclusion of the ten the obstacles at the Connected Car, 0:00:21.239 --> 0:00:24.520 and that is why I have brought Scott Benjamin back 0:00:24.560 --> 0:00:28.080 here to introduce the show again because the episode ran 0:00:28.160 --> 0:00:31.800 way too long, so we had split and we are back. Hello, Jonathan. 0:00:31.840 --> 0:00:33.880 We we had a lot to say, and uh man, 0:00:33.960 --> 0:00:36.360 there's still a lot more to get to hear and 0:00:36.440 --> 0:00:38.240 some some interesting stuff. I think it is coming on, 0:00:38.520 --> 0:00:44.200 you know, coming up soon. Yeah, let's get right to it. Well, 0:00:44.240 --> 0:00:46.120 the next one, I really want to hear your your 0:00:46.159 --> 0:00:47.880 thoughts on this one because this is the one that 0:00:47.960 --> 0:00:50.560 I thought, well, if there's a if there's an item 0:00:50.600 --> 0:00:53.720 on this list that Scott's gonna have something to say, 0:00:53.720 --> 0:00:56.000 it's going to be this one. Number five was connected 0:00:56.040 --> 0:01:00.960 cars will likely be shared cars. So Forbes is actually 0:01:00.960 --> 0:01:05.280 talking about the nature of car ownership itself changing and 0:01:05.360 --> 0:01:09.039 that there's a move to shared ownership models like like 0:01:09.120 --> 0:01:11.440 zip car, the zip car service, where you don't actually 0:01:11.480 --> 0:01:14.160 own a vehicle, you have a you know you you 0:01:14.240 --> 0:01:17.800 subscribe to a service where you have access to vehicles, 0:01:17.880 --> 0:01:19.440 but at the end of the day, you turn that 0:01:19.480 --> 0:01:22.039 back over to the service and then you go on 0:01:22.080 --> 0:01:24.880 your married little weight. And Forbes points out that this 0:01:25.040 --> 0:01:28.920 there will be new business opportunities with connected cars, such 0:01:28.920 --> 0:01:32.520 as customer service and power management for electric vehicles. I 0:01:32.560 --> 0:01:34.480 don't really see how that fits in with the It 0:01:34.480 --> 0:01:37.280 almost feels like that was something that they felt. This 0:01:37.400 --> 0:01:39.520 also is a thing that we need to put somewhere, 0:01:39.720 --> 0:01:41.880 and it doesn't really fit here, but doesn't fit anywhere 0:01:41.920 --> 0:01:46.440 else either. So we're just gonna here too. And I'll 0:01:46.440 --> 0:01:49.360 tell you what my overall impression of shared cars. You know, 0:01:49.440 --> 0:01:52.080 I'm not one for public transportation, right, kind of fits 0:01:52.080 --> 0:01:54.200 with being the car guys here, right, I mean, I 0:01:54.240 --> 0:01:55.960 like my own personal vehicle and I like to be 0:01:55.960 --> 0:01:58.720 in my own personal space, and I'm just not one 0:01:58.800 --> 0:02:01.040 for the train or the bus or any that. I understand. 0:02:01.240 --> 0:02:03.320 I understand its purpose and I know it it fits 0:02:03.360 --> 0:02:06.200 well here in the city, but um, I'm just not 0:02:06.280 --> 0:02:09.919 that guy. And so my my idea of of automakers, 0:02:10.000 --> 0:02:12.679 you know, they have to respond. I mean, I understand 0:02:12.680 --> 0:02:14.800 why they do it, I get it, but they're kind 0:02:14.800 --> 0:02:17.120 of jumping on this model that was built or based 0:02:17.200 --> 0:02:20.680 on the bicycle sharing programs that were so popular, And 0:02:20.680 --> 0:02:23.760 that's exactly what they're saying, Well, it worked for for bicycles, 0:02:24.080 --> 0:02:25.840 why not make this work for cars. And there's a 0:02:25.840 --> 0:02:29.200 lot of reasons why car sharing has its problems. I mean, 0:02:29.240 --> 0:02:32.560 there's Oh I was just gonna say, I think I 0:02:32.600 --> 0:02:35.320 think if you look at it from a global standpoint, 0:02:35.360 --> 0:02:38.680 I could be understand forbes point a little more in 0:02:38.720 --> 0:02:43.360 that I could see certain certain cultures in Europe, for example, 0:02:44.000 --> 0:02:47.600 uh taking to the shared car model more easily than 0:02:47.639 --> 0:02:50.440 the United States. But in the US in general and 0:02:50.600 --> 0:02:56.880 specifically the Southeast, specifically the city of Atlanta, we car 0:02:56.919 --> 0:02:59.880 culture is a big part of our identity, right. Car 0:03:00.000 --> 0:03:02.679 ownership is a big part of who we are. And 0:03:02.720 --> 0:03:05.840 now you might live someplace like New York City where 0:03:05.960 --> 0:03:12.320 the population density, the public transportation options, and other things 0:03:12.360 --> 0:03:15.919 like just the scarcity of resources for land for parking 0:03:16.360 --> 0:03:19.280 mean that owning a car there might not make sense 0:03:19.280 --> 0:03:21.600 for you. If you live in Atlanta and you don't 0:03:21.639 --> 0:03:23.680 have a car, it's really hard to get around. And 0:03:23.720 --> 0:03:25.400 there are a lot of cities in the United States 0:03:25.440 --> 0:03:28.920 that are like that. And I just to me. I 0:03:28.960 --> 0:03:32.359 think saying that car ownership is going towards this share 0:03:32.400 --> 0:03:35.760 car model is being a little generous. I don't think 0:03:35.800 --> 0:03:39.240 that's the case universally. All Right, well, car makers are 0:03:39.280 --> 0:03:41.120 doing this. I'm gonna surprise you a little bit here 0:03:41.120 --> 0:03:42.520 at the end with the last thing that I want 0:03:42.520 --> 0:03:45.320 to mention on this. But, um, they are doing this already. 0:03:45.360 --> 0:03:48.320 I mean, there's the BMW Drive Now program, there's the 0:03:48.320 --> 0:03:51.880 Mercedes Ben's Car to Go program, which is like car 0:03:52.160 --> 0:03:55.000 letting the number to go program, and they're doing that 0:03:55.040 --> 0:03:57.200 with their smart car platforms. So then it's not the 0:03:57.200 --> 0:04:00.480 full size Mercedes that they're doing it with, of course. Um, 0:04:01.480 --> 0:04:04.080 but I think that, you know, programs like this, I mean, 0:04:04.280 --> 0:04:07.760 they can kind of alienate drivers who also like to 0:04:07.840 --> 0:04:11.280 drive their own cars. So there's there's another solution here 0:04:11.280 --> 0:04:13.280 that I think is maybe the best one. And this 0:04:13.360 --> 0:04:14.720 is the best one that I've heard of so far. 0:04:15.360 --> 0:04:17.760 This is the program from Autie. It's OUTI solution. I 0:04:17.800 --> 0:04:19.320 don't know if it actually has a name. It's just 0:04:19.400 --> 0:04:22.240 kind of the Audi car sharing program. And this is 0:04:22.279 --> 0:04:24.560 one that is different than from the others, and that 0:04:24.920 --> 0:04:27.920 you pay one monthly fee or one one price and 0:04:27.960 --> 0:04:29.960 I don't know if it's monthly or yearly or whatever, 0:04:30.000 --> 0:04:32.520 but um, it's kind of like a lease cost would 0:04:32.520 --> 0:04:35.039 be your price would be for a vehicle a flat rate, 0:04:35.480 --> 0:04:38.239 and then you have your choice of three different vehicles 0:04:38.279 --> 0:04:40.839 at any time you want. And the way it works 0:04:40.920 --> 0:04:43.000 is that, let's say that you you choose from like 0:04:43.040 --> 0:04:45.440 an A one or a T T for for city use, 0:04:45.600 --> 0:04:47.560 you know, something that you can you know, commute and 0:04:47.560 --> 0:04:51.600 economically right understand, and uh, then maybe on the weekend 0:04:51.680 --> 0:04:53.920 or something, you need to, um, you know, go out 0:04:53.920 --> 0:04:56.240 into the country for a trip through uh, you know, 0:04:56.320 --> 0:04:59.040 wine country or wherever, and you want to rent a convertible. 0:04:59.279 --> 0:05:00.960 We don't have to rent the convertible. You already have 0:05:01.000 --> 0:05:03.680 access to it through this, through this outide car sharing things. 0:05:03.680 --> 0:05:06.360 So you just you know, notify them you're gonna pick 0:05:06.440 --> 0:05:08.600 up this model there, you're gonna drop off the other 0:05:08.600 --> 0:05:10.520 one that you have, and then you know, later on 0:05:10.600 --> 0:05:11.960 you've got some friends that want to go to the 0:05:12.000 --> 0:05:14.840 movies or something, you can pick up a Q five 0:05:14.880 --> 0:05:17.799 crossover from them and you can take five or seven 0:05:17.839 --> 0:05:20.280 of your friends out to the movies. UM, seek your 0:05:20.360 --> 0:05:23.680 choice of three different vehicles at in any way you 0:05:23.720 --> 0:05:25.840 want throughout the month or the year, or however you 0:05:25.839 --> 0:05:28.120 want to break it down. Um, And it's just a 0:05:28.160 --> 0:05:30.160 way of you know, you drop it off, you pick 0:05:30.240 --> 0:05:31.760 up what you need, and then you drop that off 0:05:31.800 --> 0:05:33.240 again and pick up what you need, and it's just 0:05:33.279 --> 0:05:36.160 this continuous cycle. I suppose there's gonna be some you know, 0:05:36.839 --> 0:05:39.600 we don't have that available until you know, Sunday type 0:05:39.640 --> 0:05:42.960 of situations. But um, for the most part, you're able 0:05:43.000 --> 0:05:44.760 to choose the vehicle that you want because they know 0:05:44.839 --> 0:05:47.120 that let's say Lisa Car and you're kind of you're 0:05:47.120 --> 0:05:48.760 tied to that. Then if you want to lease an 0:05:48.760 --> 0:05:51.360 economical A one or T T or something like that, 0:05:51.680 --> 0:05:54.279 there's nowhere to haul anything. But you may need that 0:05:54.400 --> 0:05:56.240 for for moving, you know, helping a friend move. You 0:05:56.279 --> 0:05:59.000 may need to get a crossover or a full sized vehicle. 0:05:59.600 --> 0:06:02.679 So it really opens up this, uh, this this area 0:06:02.760 --> 0:06:06.400 that no other auto manufacturers doing that. I mean, you 0:06:06.440 --> 0:06:09.479 could always rent a vehicle like that, of course, you know, 0:06:09.520 --> 0:06:11.800 any anywhere you can get budget or hurts or whoever. 0:06:12.240 --> 0:06:15.560 But um, this is through a manufacturer, and it's totally different. 0:06:15.839 --> 0:06:17.920 It is interesting to me. And it may also be 0:06:18.120 --> 0:06:22.000 that there's some generational differences as well. Right like that 0:06:22.000 --> 0:06:24.440 that as we see the younger generations come up, that 0:06:24.520 --> 0:06:29.760 their idea of of ownership is different from the previous generations. 0:06:29.760 --> 0:06:31.800 So it could very well be that I'm starting to 0:06:31.800 --> 0:06:34.559 get again to that age where I start getting set 0:06:34.640 --> 0:06:37.839 in certain expectations and when those are are subverted, I 0:06:37.880 --> 0:06:40.400 get antsy. Well, the the idea of sharing a car 0:06:40.440 --> 0:06:43.640 gives me hives. Yeah, well, and it could literally do 0:06:43.720 --> 0:06:48.440 that too. Uh. The next one on our list, you know, 0:06:48.600 --> 0:06:50.680 you know, sometimes we get get a little dirty here 0:06:50.680 --> 0:06:54.080 on tex stuff. Um, the next one is the question 0:06:54.120 --> 0:06:57.839 about built in or brought in connections, which is a 0:06:57.880 --> 0:07:00.320 great debate and we kind of touched on this elier 0:07:00.400 --> 0:07:05.440 with the idea of the auto manufacturers partnering with mobile companies. Um. 0:07:05.480 --> 0:07:09.680 The idea here being, is the connection built into the 0:07:09.680 --> 0:07:15.160 car itself or is the car a conduit that connects 0:07:15.200 --> 0:07:19.200 to your personal mobile device. So if you have a smartphone, 0:07:19.640 --> 0:07:23.880 you maybe through Bluetooth, connect to your car, and essentially 0:07:23.880 --> 0:07:27.480 your smartphone is the thing that's providing all the apps, 0:07:27.560 --> 0:07:31.280 the connectivity, all that. Your car is essentially a user 0:07:31.280 --> 0:07:33.920 interface and display that can tap into that stuff. So 0:07:33.960 --> 0:07:36.600 what we have here is a hardware issue. Okay, so 0:07:36.640 --> 0:07:39.360 I understand that now. Also, I want to say that 0:07:39.440 --> 0:07:41.120 I don't think this is a problem. Really, it's not 0:07:41.160 --> 0:07:43.280 an obstacle. I think this is just the automakers trying 0:07:43.280 --> 0:07:45.560 to catch up with what's going on because that five 0:07:45.640 --> 0:07:47.400 year cycle or you know close to it that we're 0:07:47.400 --> 0:07:51.360 talking about versus uh. You know the software that's updated 0:07:51.400 --> 0:07:53.240 for our phones and all the apps that we can 0:07:53.280 --> 0:07:56.040 bring into our cars. Now, that is so fast. I 0:07:56.040 --> 0:07:58.760 mean it's daily you can come up with with new apps. 0:07:58.800 --> 0:08:01.040 How to auto manufacturers keep up with that being able 0:08:01.120 --> 0:08:03.720 to allow their systems to interact with that, It just 0:08:03.760 --> 0:08:06.360 doesn't work that way. Um. So I think it's just 0:08:06.440 --> 0:08:08.960 happening so fast right now that that they're just trying 0:08:09.040 --> 0:08:12.720 to catch up. Um. The thing you know we should 0:08:12.760 --> 0:08:17.120 probably mention here is that there there are some programs 0:08:17.200 --> 0:08:18.880 or systems in the work. I don't know how to 0:08:18.920 --> 0:08:22.720 describe what these things are, but um like Apple car Play. Um, 0:08:22.800 --> 0:08:25.200 and there's also the Open Automotive Alliance that we should 0:08:25.200 --> 0:08:28.160 probably talk about a minute. So, so Apple car play, 0:08:28.160 --> 0:08:31.080 how do you understand Apple car Play? So, Apple car 0:08:31.160 --> 0:08:35.679 Play is a system that would tie in with an 0:08:35.679 --> 0:08:39.760 iOS device and Apple Phone iPhone UM, and so it's 0:08:39.800 --> 0:08:44.280 it's the thing that allows you to connect directly to iOS. 0:08:44.360 --> 0:08:46.920 So your phone is providing the power, it's providing the 0:08:47.480 --> 0:08:51.120 not not literally the power, but the connectivity. But your 0:08:51.400 --> 0:08:58.240 cars controls are mapped to commands to your phone. So 0:08:58.520 --> 0:09:00.760 let's say that you wanted to you have your music 0:09:00.800 --> 0:09:05.000 streaming through the phone, then your car control, like if 0:09:05.040 --> 0:09:07.880 you hit fast forward, it's mapped to the control on 0:09:07.920 --> 0:09:10.040 your iPhone that would be fast forward through that song. 0:09:10.559 --> 0:09:14.040 So really that's just a simple this button needs to 0:09:14.040 --> 0:09:16.720 be mapped to this function kind of thing. Beyond that, 0:09:16.760 --> 0:09:20.240 it is it brings things like uh iPhone apps into 0:09:20.320 --> 0:09:23.640 the cabin of a car. I assume it's got a 0:09:23.640 --> 0:09:26.320 limitation on those because you probably don't want the driver 0:09:26.440 --> 0:09:30.319 of the vehicle playing Angry Birds as they're speeding down 0:09:30.360 --> 0:09:35.280 the highway. But things like navigation or notifications, that sort 0:09:35.320 --> 0:09:37.320 of stuff gets pulled in, okay. And then there's the 0:09:37.360 --> 0:09:40.200 Open Automotive Alliance, which is just kind of the Android 0:09:40.280 --> 0:09:43.160 answer to that whole thing, right right, And that could 0:09:43.160 --> 0:09:47.240 be either a Boden or Broaden system, Like you could 0:09:47.280 --> 0:09:50.280 have a car manufactured that is essentially if you think 0:09:50.320 --> 0:09:53.920 about it, think about that entertainment guidance system whatever, think 0:09:53.960 --> 0:09:57.480 of that is just a glorified smartphone, but it's in 0:09:57.600 --> 0:10:01.600 the form factor of an entertainment system in your car. Okay, 0:10:01.640 --> 0:10:03.720 I got it. Now, there's a few big manufacturers that 0:10:03.720 --> 0:10:08.120 have already joined the Open Automotive Alliance. There's Toyota, Audi, BMW, Kia, 0:10:08.160 --> 0:10:09.840 and I think more of Joint. I just don't have 0:10:09.840 --> 0:10:12.160 the updated notes on what you know, who's there. Now. 0:10:12.200 --> 0:10:14.800 One thing that I think we should just touch on 0:10:14.840 --> 0:10:18.080 here is that this also does it or does it 0:10:18.120 --> 0:10:21.559 not require the auto manufacturer to kind of create the 0:10:22.520 --> 0:10:27.080 ways for the the the user to interact with these devices. 0:10:27.120 --> 0:10:30.400 So UM, doesn't that change the way they design interiors 0:10:30.440 --> 0:10:33.839 or the interface of of UM the vehicle itself. I mean, 0:10:34.280 --> 0:10:37.559 so wouldn't I guess it would be beneficial for them 0:10:37.600 --> 0:10:40.360 to UM to to kind of work on controls that 0:10:40.400 --> 0:10:43.920 are not universal, because that would be impossible but the manufacturers, 0:10:43.960 --> 0:10:49.000 but UM, maybe for a particular manufacturer, maybe like for Toyota, 0:10:49.160 --> 0:10:53.000 that they would design a user interface that would remain 0:10:53.120 --> 0:10:56.240 constant for I don't know how how long should they 0:10:56.320 --> 0:10:59.920 leave it remain constant, like maybe five years um without 0:11:00.040 --> 0:11:02.320 change in every model year, so that it's something that 0:11:02.400 --> 0:11:04.600 you can you can get in and you know where 0:11:04.640 --> 0:11:06.440 the buttons are, you know what everything does, you know 0:11:06.480 --> 0:11:09.880 what what every feature and function is, just without even looking. 0:11:10.000 --> 0:11:12.480 And this this is a great point you're bringing up, Scott, 0:11:12.520 --> 0:11:17.320 because uh, these operating systems update on a yearly basis, 0:11:17.360 --> 0:11:20.120 sometimes more than once a year. So sometimes you'll get 0:11:20.240 --> 0:11:24.920 updates to an operating system, and sometimes those updates dramatically 0:11:25.040 --> 0:11:29.080 change the way the user interface looks. Now normally the 0:11:29.120 --> 0:11:32.000 stuff that you have is more or less in the 0:11:32.080 --> 0:11:36.160 same place as it was before the update happened. Because 0:11:36.960 --> 0:11:40.200 the you know, Google and Apple both know that if 0:11:40.200 --> 0:11:42.360 you mess with an operating system too much, you're gonna 0:11:42.400 --> 0:11:44.960 lose your customer base. You want to make it useful, 0:11:45.040 --> 0:11:47.440 you want to make it accessible, you want to make 0:11:47.440 --> 0:11:50.000 it engaging, but you don't want to make so many 0:11:50.080 --> 0:11:52.680 changes that no one knows where their stuff is anymore. 0:11:53.160 --> 0:11:55.720 That would be a much bigger problem inside a car, 0:11:56.000 --> 0:11:59.080 as you point out, So if you have your car 0:11:59.200 --> 0:12:03.360 connected to a specific type of smartphone, how do you 0:12:04.040 --> 0:12:08.600 make sure that the experience in the car remains consistent 0:12:08.960 --> 0:12:12.800 even as the smartphone you're using is becoming more and 0:12:12.840 --> 0:12:17.880 more sophisticated, and how do you not alienate your your driver? Who? 0:12:18.080 --> 0:12:21.120 Who says? Why is this such an amazing experience when 0:12:21.160 --> 0:12:23.560 I use it on my phone? But it feels like 0:12:23.600 --> 0:12:26.520 a dumbed down experience when I'm in my car. And 0:12:26.600 --> 0:12:28.920 to take this to the to another level, I guess 0:12:29.000 --> 0:12:31.840 is that you know the the the location of the buttons, 0:12:31.920 --> 0:12:34.920 the location of you know, everything that you access as 0:12:34.960 --> 0:12:37.640 a driver that you want you want to remain um 0:12:37.640 --> 0:12:39.280 focused on the road, of course, you want to be 0:12:39.320 --> 0:12:40.840 You don't want to have to hunt around for the 0:12:40.920 --> 0:12:43.280 for the one button UNI exactly right. So I've heard 0:12:43.320 --> 0:12:45.920 that manufacturers this kind of comes from that Popular Science 0:12:46.000 --> 0:12:50.520 article as well, um that they're looking to gaming controllers 0:12:50.880 --> 0:12:53.960 as inspiration for for automotive interiors. And it makes perfect 0:12:53.960 --> 0:12:56.120 sense because you know, how long does it take you 0:12:56.200 --> 0:12:58.400 really to learn the buttons of a gaming controller. It 0:12:58.400 --> 0:13:01.720 doesn't take that long. So you know what what button 0:13:01.760 --> 0:13:05.600 maps to what command, then you adapt to it very quickly. Sure, 0:13:05.600 --> 0:13:07.160 I mean I know it changes between game, you know, 0:13:07.160 --> 0:13:09.559 from game to game, but that can also be extrapolated 0:13:09.600 --> 0:13:11.960 to what we're talking about here as well. But but 0:13:12.040 --> 0:13:13.559 you know where that button is, you know where the 0:13:13.600 --> 0:13:15.120 A button is, you know where the up and down 0:13:15.120 --> 0:13:18.360 buttons are. If they could do that for automobiles, and 0:13:18.400 --> 0:13:20.960 then sure, you have to learn that one time. You 0:13:21.000 --> 0:13:22.880 have to learn that. You know all the features and 0:13:22.920 --> 0:13:25.840 I'm sorry, all the buttons and functions and everything. But 0:13:25.920 --> 0:13:27.959 once you know that, then it's almost like sitting down 0:13:27.960 --> 0:13:29.240 at a keyboard, you know, and you don't have to 0:13:29.240 --> 0:13:32.480 look when you type UM. It's that similar experience. You 0:13:32.520 --> 0:13:35.000 know that, well, I know how to do that. They've changed, 0:13:35.120 --> 0:13:38.080 they may have changed what I'm accessing, but I know 0:13:38.120 --> 0:13:40.760 how to get there right well. And there's some other 0:13:40.920 --> 0:13:42.960 issues here. I think that this is truly one of 0:13:43.000 --> 0:13:46.800 the real obstacles to the connected car, because if you 0:13:46.840 --> 0:13:51.080 go with a built in system, then the car manufacturers 0:13:51.200 --> 0:13:54.080 have to figure out the best way to create a 0:13:54.200 --> 0:13:57.880 user interface, right. They have to design that user interface. 0:13:58.320 --> 0:14:00.960 One of the attractive things about going with the brought 0:14:01.080 --> 0:14:04.920 in connection, where you're relying upon someone like Apple or 0:14:05.000 --> 0:14:09.360 Google to provide the operating system, is that they've been 0:14:09.400 --> 0:14:13.640 working on that for years. They're experts at these operating 0:14:13.640 --> 0:14:18.240 systems and user interfaces and how to make it UM uh, 0:14:18.280 --> 0:14:23.320 intuitive and engaging and useful. They the car manufacturers would 0:14:23.360 --> 0:14:25.480 have to reinvent the wheel. They'd have to be coming 0:14:25.520 --> 0:14:29.920 at this from a totally new perspective as opposed to 0:14:29.960 --> 0:14:34.160 relying upon the expertise of companies that have made you know, 0:14:34.680 --> 0:14:37.880 the reason why the Android phone and iOS are the 0:14:37.920 --> 0:14:41.680 dominant smartphones is largely because of the user interface and 0:14:41.720 --> 0:14:43.640 the experience. So the R and D is already done 0:14:43.640 --> 0:14:46.680 for them. They just kind of just say, we're going 0:14:46.720 --> 0:14:50.520 to allow you access to our vehicle. Uh, make it work. Now. 0:14:50.640 --> 0:14:53.360 The challenge with that is which one do you pick? 0:14:53.720 --> 0:14:56.640 Do you pick iOS or do you pick Android? And 0:14:56.640 --> 0:14:58.440 if you try to create a system that can work 0:14:58.480 --> 0:15:01.840 with both, because you could have a Bluetooth connected system 0:15:01.880 --> 0:15:05.200 that works with both phones. But if you're talking about 0:15:05.200 --> 0:15:08.560 something where you're you're accessing apps and you are trying 0:15:08.600 --> 0:15:13.640 to load in different types of software, then you that 0:15:13.680 --> 0:15:16.480 makes a lot harder because iOS and Android works so 0:15:16.520 --> 0:15:20.600 differently that the layout the display for certain apps could 0:15:20.640 --> 0:15:23.800 be very different, which means that if you have one phone, 0:15:23.840 --> 0:15:25.760 it might be an ideal experience, but if you have 0:15:25.800 --> 0:15:28.280 the other phone, it might not be so ideal. So 0:15:28.320 --> 0:15:31.760 these are tough questions. Do you do you say, all right, 0:15:32.160 --> 0:15:35.280 if you have an iPhone, this system works perfectly. If 0:15:35.280 --> 0:15:37.440 you have an Android phone, you should get an iPhone? 0:15:37.760 --> 0:15:40.040 Like do you do that or do you say? Listen, 0:15:40.480 --> 0:15:43.240 no one's gonna be totally happy. But no matter what 0:15:43.320 --> 0:15:45.480 phone you have, it's gonna work with the system to 0:15:45.680 --> 0:15:52.200 some degree. I mean, it's it's a tough question. This 0:15:52.360 --> 0:15:56.120 next one, number seven. I think we can spend about 0:15:56.160 --> 0:15:59.160 ten seconds on this happen. And then because we're already 0:15:59.240 --> 0:16:02.360 touching on off, just this last discussion, it's already touched 0:16:02.360 --> 0:16:03.720 on stuff from number eight that I want to get 0:16:03.720 --> 0:16:06.640 into quick. So, um, this is who will pay for 0:16:06.680 --> 0:16:10.720 connected car services? Um, well, again, this just goes right 0:16:10.760 --> 0:16:14.000 back to the bundled services, subscriptions things like that. I mean, 0:16:14.040 --> 0:16:15.920 I don't know what more we can really say about it. 0:16:16.000 --> 0:16:19.560 I'll tell you the driver pace to pay, and you 0:16:19.640 --> 0:16:23.000 know that that is rolled down to us no matter what. Yeah, yeah, 0:16:23.080 --> 0:16:25.960 whether whether it's rolled down into a sticker price where 0:16:26.000 --> 0:16:29.480 somehow there's been a negotiation between the auto manufacturer and 0:16:29.480 --> 0:16:33.320 the carrier saying listen, we're gonna build in x amount 0:16:33.520 --> 0:16:36.400 into the sticker price of this car. You guys get 0:16:36.480 --> 0:16:40.920 that amount and then in return you have perpetual service 0:16:41.360 --> 0:16:44.880 for that cars system, and then there's no subscription. I 0:16:44.920 --> 0:16:47.080 don't think that world is going to happen. I think 0:16:47.120 --> 0:16:49.880 the world that's gonna happen is that there will always 0:16:49.920 --> 0:16:52.920 be some form of subscription service and you will have 0:16:53.120 --> 0:16:55.960 a monthly bill, whether that's something that's added onto your 0:16:56.000 --> 0:16:58.960 smartphone or it's separate. I think that's what's gonna happen. 0:16:58.960 --> 0:17:00.840 All Right. I'm totally unco comfortable with the idea of 0:17:00.880 --> 0:17:04.360 subscription service from my car. And unfortunately, when you think 0:17:04.400 --> 0:17:07.479 about a connected car, you have to imagine that a 0:17:07.480 --> 0:17:09.600 lot of these services are going to be key to 0:17:09.640 --> 0:17:11.919 the operation of that vehicle in some way. I'm going 0:17:11.960 --> 0:17:14.159 to be checking out the used car lots. Yeah, for 0:17:14.160 --> 0:17:17.719 a long long time from now, we'll see Scott will 0:17:17.760 --> 0:17:21.000 be driving around the student baker that Fozzy Bear had 0:17:21.040 --> 0:17:23.679 in the mouth of movie Fight the Power. All right, 0:17:23.800 --> 0:17:25.800 So this is the one that I will have a 0:17:25.880 --> 0:17:28.240 question for you on this. But this is number eight. 0:17:28.640 --> 0:17:31.720 How many apps should overloaded drivers be able to access? 0:17:31.760 --> 0:17:33.680 And this is exactly what we were talking about, how 0:17:33.920 --> 0:17:35.879 but it's more of more of a question of like 0:17:35.920 --> 0:17:39.520 what's the limit because people are already distracted. There's so 0:17:39.600 --> 0:17:42.199 much going on while people are driving, and uh, I 0:17:42.240 --> 0:17:44.960 know everybody has a different threshold for this. I understand that. 0:17:45.000 --> 0:17:47.800 I know there's some people and now they shouldn't, But 0:17:47.840 --> 0:17:50.639 I know some people feel comfortable looking at their phone 0:17:50.640 --> 0:17:53.080 and texting while they're driving. They shouldn't do it, obviously, 0:17:53.440 --> 0:17:55.479 but some people say, I can do that, no problem. 0:17:55.520 --> 0:17:58.000 I haven't had a problem yet, not that I recommend 0:17:58.119 --> 0:18:00.240 or condone it or anything, but I understand and that 0:18:00.280 --> 0:18:02.160 some people are better at that than others. Other people 0:18:02.200 --> 0:18:04.479 can't even look in the rear view mirror without swerving 0:18:04.480 --> 0:18:06.520 out of their lane. That's just the way it is. 0:18:06.560 --> 0:18:09.400 But when I think about this, I think about all 0:18:09.440 --> 0:18:11.960 the stuff that's been added to a driver's kind of 0:18:12.119 --> 0:18:15.760 uh not response. It's not really responsibility, it's they're they're 0:18:15.800 --> 0:18:18.919 electing to do this stuff. So, um, when I was younger, 0:18:18.960 --> 0:18:21.160 I mean not not much younger, I mean maybe even 0:18:21.200 --> 0:18:23.560 ten years ago. Now I think about it, Uh, you know, 0:18:24.200 --> 0:18:26.240 there were so many other types of distraction. Of course 0:18:26.240 --> 0:18:28.760 summer included now, but like kids in the car or 0:18:28.760 --> 0:18:31.480 even adult passengers too in some cases, No, I know 0:18:31.520 --> 0:18:34.760 if your adults. Suits certainly fall into the distraction category, 0:18:34.880 --> 0:18:37.800 eating in the car, things like that makeup application in 0:18:37.800 --> 0:18:40.040 the morning. Here's one. How long has it been since 0:18:40.040 --> 0:18:42.480 you've seen anybody reading a newspaper in a car? Because 0:18:42.520 --> 0:18:44.679 that used to be common to see somebody with a 0:18:44.680 --> 0:18:47.919 newspaper or a novel in front of them. Took a 0:18:48.000 --> 0:18:52.240 cab in New York City, no kidding, but but I 0:18:52.280 --> 0:18:54.080 mean that was that was kind of the level of 0:18:54.160 --> 0:18:55.440 and and now, of course they're gonna look at a 0:18:55.480 --> 0:18:57.360 kindle or they're gonna have their phone out and they're 0:18:57.359 --> 0:18:59.359 gonna be reading that way. But how long has it 0:18:59.400 --> 0:19:01.280 been since he was seeing somebody with a newspaper? I mean, 0:19:01.320 --> 0:19:03.640 that's not that's that's that's true. I don't know. It's 0:19:03.640 --> 0:19:06.480 it's something that the side of the times, I guess maybe, 0:19:06.680 --> 0:19:09.160 or shaving. I've seen people shaving while they're driving. I've 0:19:09.160 --> 0:19:12.320 heard of it. Yeah, I've never seen it. Electric shape, 0:19:14.400 --> 0:19:17.200 I don't think so. Yeah, someone in the back seat 0:19:17.200 --> 0:19:21.040 actually giving them the shape their driver car driver side 0:19:21.119 --> 0:19:25.120 uh seat is reclined back like yeah, yeah, the hot 0:19:25.119 --> 0:19:27.399 towel and everything. Okay, no, nothing like that. But my 0:19:27.520 --> 0:19:30.080 question to you is this now they're talking about what 0:19:30.200 --> 0:19:31.960 will there be a limit of the number of apps 0:19:31.960 --> 0:19:33.240 that you can you can access? And I don't even 0:19:33.240 --> 0:19:35.520 know if that's the answer, because some apps are more 0:19:35.520 --> 0:19:39.000 distracting than others. But but my question for you is 0:19:39.440 --> 0:19:41.680 do you feel that drivers are already at their limit 0:19:41.760 --> 0:19:44.000 now or do you think that they could actually function 0:19:44.080 --> 0:19:46.919 well if they were given even more distractions where they 0:19:47.000 --> 0:19:49.040 kind of just adapt. Would they evolved to the point 0:19:49.040 --> 0:19:51.440 where yeah, I can take on one or two more things, 0:19:51.520 --> 0:19:53.560 and then later yeah I can take on one or 0:19:53.600 --> 0:19:55.480 two more things and just keep going like that. I 0:19:55.480 --> 0:19:58.600 think it all depends on the implementation. So for example, 0:19:58.760 --> 0:20:03.360 if you're acted car can do things like start an 0:20:03.359 --> 0:20:09.000 internet radio station, pull up a navigation uh a navigation 0:20:09.080 --> 0:20:11.359 program to tell you where to go, and then also 0:20:11.400 --> 0:20:15.120 occasionally give you notifications. But let's say that the only 0:20:15.160 --> 0:20:16.879 thing that you are actually able to see is the 0:20:16.960 --> 0:20:19.919