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Speaker 1: Get in touch with technology with tex Stuff from dot Com.

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Speaker 1: Hey there, and welcome to tech Stuff. I'm Jonathan Strickland,

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Speaker 1: and I know you're all dying to hear the exciting

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Speaker 1: conclusion of the ten the obstacles at the Connected Car,

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Speaker 1: and that is why I have brought Scott Benjamin back

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Speaker 1: here to introduce the show again because the episode ran

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Speaker 1: way too long, so we had split and we are back. Hello, Jonathan.

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Speaker 1: We we had a lot to say, and uh man,

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Speaker 1: there's still a lot more to get to hear and

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Speaker 1: some some interesting stuff. I think it is coming on,

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Speaker 1: you know, coming up soon. Yeah, let's get right to it. Well,

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Speaker 1: the next one, I really want to hear your your

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Speaker 1: thoughts on this one because this is the one that

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Speaker 1: I thought, well, if there's a if there's an item

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Speaker 1: on this list that Scott's gonna have something to say,

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Speaker 1: it's going to be this one. Number five was connected

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Speaker 1: cars will likely be shared cars. So Forbes is actually

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Speaker 1: talking about the nature of car ownership itself changing and

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Speaker 1: that there's a move to shared ownership models like like

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Speaker 1: zip car, the zip car service, where you don't actually

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Speaker 1: own a vehicle, you have a you know you you

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Speaker 1: subscribe to a service where you have access to vehicles,

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Speaker 1: but at the end of the day, you turn that

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Speaker 1: back over to the service and then you go on

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Speaker 1: your married little weight. And Forbes points out that this

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Speaker 1: there will be new business opportunities with connected cars, such

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Speaker 1: as customer service and power management for electric vehicles. I

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Speaker 1: don't really see how that fits in with the It

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Speaker 1: almost feels like that was something that they felt. This

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Speaker 1: also is a thing that we need to put somewhere,

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Speaker 1: and it doesn't really fit here, but doesn't fit anywhere

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Speaker 1: else either. So we're just gonna here too. And I'll

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Speaker 1: tell you what my overall impression of shared cars. You know,

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Speaker 1: I'm not one for public transportation, right, kind of fits

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Speaker 1: with being the car guys here, right, I mean, I

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Speaker 1: like my own personal vehicle and I like to be

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Speaker 1: in my own personal space, and I'm just not one

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Speaker 1: for the train or the bus or any that. I understand.

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Speaker 1: I understand its purpose and I know it it fits

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Speaker 1: well here in the city, but um, I'm just not

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Speaker 1: that guy. And so my my idea of of automakers,

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Speaker 1: you know, they have to respond. I mean, I understand

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Speaker 1: why they do it, I get it, but they're kind

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Speaker 1: of jumping on this model that was built or based

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Speaker 1: on the bicycle sharing programs that were so popular, And

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Speaker 1: that's exactly what they're saying, Well, it worked for for bicycles,

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Speaker 1: why not make this work for cars. And there's a

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Speaker 1: lot of reasons why car sharing has its problems. I mean,

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Speaker 1: there's Oh I was just gonna say, I think I

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Speaker 1: think if you look at it from a global standpoint,

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Speaker 1: I could be understand forbes point a little more in

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Speaker 1: that I could see certain certain cultures in Europe, for example,

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Speaker 1: uh taking to the shared car model more easily than

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Speaker 1: the United States. But in the US in general and

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Speaker 1: specifically the Southeast, specifically the city of Atlanta, we car

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Speaker 1: culture is a big part of our identity, right. Car

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Speaker 1: ownership is a big part of who we are. And

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Speaker 1: now you might live someplace like New York City where

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Speaker 1: the population density, the public transportation options, and other things

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Speaker 1: like just the scarcity of resources for land for parking

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Speaker 1: mean that owning a car there might not make sense

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Speaker 1: for you. If you live in Atlanta and you don't

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Speaker 1: have a car, it's really hard to get around. And

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Speaker 1: there are a lot of cities in the United States

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Speaker 1: that are like that. And I just to me. I

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Speaker 1: think saying that car ownership is going towards this share

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Speaker 1: car model is being a little generous. I don't think

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Speaker 1: that's the case universally. All Right, well, car makers are

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Speaker 1: doing this. I'm gonna surprise you a little bit here

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Speaker 1: at the end with the last thing that I want

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Speaker 1: to mention on this. But, um, they are doing this already.

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Speaker 1: I mean, there's the BMW Drive Now program, there's the

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Speaker 1: Mercedes Ben's Car to Go program, which is like car

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Speaker 1: letting the number to go program, and they're doing that

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Speaker 1: with their smart car platforms. So then it's not the

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Speaker 1: full size Mercedes that they're doing it with, of course. Um,

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Speaker 1: but I think that, you know, programs like this, I mean,

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Speaker 1: they can kind of alienate drivers who also like to

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Speaker 1: drive their own cars. So there's there's another solution here

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Speaker 1: that I think is maybe the best one. And this

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Speaker 1: is the best one that I've heard of so far.

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Speaker 1: This is the program from Autie. It's OUTI solution. I

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Speaker 1: don't know if it actually has a name. It's just

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Speaker 1: kind of the Audi car sharing program. And this is

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Speaker 1: one that is different than from the others, and that

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Speaker 1: you pay one monthly fee or one one price and

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Speaker 1: I don't know if it's monthly or yearly or whatever,

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Speaker 1: but um, it's kind of like a lease cost would

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Speaker 1: be your price would be for a vehicle a flat rate,

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Speaker 1: and then you have your choice of three different vehicles

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Speaker 1: at any time you want. And the way it works

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Speaker 1: is that, let's say that you you choose from like

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Speaker 1: an A one or a T T for for city use,

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Speaker 1: you know, something that you can you know, commute and

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Speaker 1: economically right understand, and uh, then maybe on the weekend

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Speaker 1: or something, you need to, um, you know, go out

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Speaker 1: into the country for a trip through uh, you know,

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Speaker 1: wine country or wherever, and you want to rent a convertible.

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Speaker 1: We don't have to rent the convertible. You already have

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Speaker 1: access to it through this, through this outide car sharing things.

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Speaker 1: So you just you know, notify them you're gonna pick

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Speaker 1: up this model there, you're gonna drop off the other

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Speaker 1: one that you have, and then you know, later on

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Speaker 1: you've got some friends that want to go to the

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Speaker 1: movies or something, you can pick up a Q five

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Speaker 1: crossover from them and you can take five or seven

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Speaker 1: of your friends out to the movies. UM, seek your

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Speaker 1: choice of three different vehicles at in any way you

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Speaker 1: want throughout the month or the year, or however you

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Speaker 1: want to break it down. Um, And it's just a

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Speaker 1: way of you know, you drop it off, you pick

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Speaker 1: up what you need, and then you drop that off

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Speaker 1: again and pick up what you need, and it's just

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Speaker 1: this continuous cycle. I suppose there's gonna be some you know,

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Speaker 1: we don't have that available until you know, Sunday type

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Speaker 1: of situations. But um, for the most part, you're able

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Speaker 1: to choose the vehicle that you want because they know

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Speaker 1: that let's say Lisa Car and you're kind of you're

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Speaker 1: tied to that. Then if you want to lease an

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Speaker 1: economical A one or T T or something like that,

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Speaker 1: there's nowhere to haul anything. But you may need that

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Speaker 1: for for moving, you know, helping a friend move. You

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Speaker 1: may need to get a crossover or a full sized vehicle.

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Speaker 1: So it really opens up this, uh, this this area

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Speaker 1: that no other auto manufacturers doing that. I mean, you

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Speaker 1: could always rent a vehicle like that, of course, you know,

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Speaker 1: any anywhere you can get budget or hurts or whoever.

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Speaker 1: But um, this is through a manufacturer, and it's totally different.

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Speaker 1: It is interesting to me. And it may also be

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Speaker 1: that there's some generational differences as well. Right like that

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Speaker 1: that as we see the younger generations come up, that

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Speaker 1: their idea of of ownership is different from the previous generations.

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Speaker 1: So it could very well be that I'm starting to

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Speaker 1: get again to that age where I start getting set

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Speaker 1: in certain expectations and when those are are subverted, I

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Speaker 1: get antsy. Well, the the idea of sharing a car

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Speaker 1: gives me hives. Yeah, well, and it could literally do

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Speaker 1: that too. Uh. The next one on our list, you know,

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Speaker 1: you know, sometimes we get get a little dirty here

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Speaker 1: on tex stuff. Um, the next one is the question

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Speaker 1: about built in or brought in connections, which is a

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Speaker 1: great debate and we kind of touched on this elier

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Speaker 1: with the idea of the auto manufacturers partnering with mobile companies. Um.

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Speaker 1: The idea here being, is the connection built into the

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Speaker 1: car itself or is the car a conduit that connects

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Speaker 1: to your personal mobile device. So if you have a smartphone,

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Speaker 1: you maybe through Bluetooth, connect to your car, and essentially

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Speaker 1: your smartphone is the thing that's providing all the apps,

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Speaker 1: the connectivity, all that. Your car is essentially a user

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Speaker 1: interface and display that can tap into that stuff. So

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Speaker 1: what we have here is a hardware issue. Okay, so

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Speaker 1: I understand that now. Also, I want to say that

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Speaker 1: I don't think this is a problem. Really, it's not

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Speaker 1: an obstacle. I think this is just the automakers trying

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Speaker 1: to catch up with what's going on because that five

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Speaker 1: year cycle or you know close to it that we're

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Speaker 1: talking about versus uh. You know the software that's updated

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Speaker 1: for our phones and all the apps that we can

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Speaker 1: bring into our cars. Now, that is so fast. I

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Speaker 1: mean it's daily you can come up with with new apps.

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Speaker 1: How to auto manufacturers keep up with that being able

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Speaker 1: to allow their systems to interact with that, It just

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Speaker 1: doesn't work that way. Um. So I think it's just

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Speaker 1: happening so fast right now that that they're just trying

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Speaker 1: to catch up. Um. The thing you know we should

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Speaker 1: probably mention here is that there there are some programs

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Speaker 1: or systems in the work. I don't know how to

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Speaker 1: describe what these things are, but um like Apple car Play. Um,

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Speaker 1: and there's also the Open Automotive Alliance that we should

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Speaker 1: probably talk about a minute. So, so Apple car play,

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Speaker 1: how do you understand Apple car Play? So, Apple car

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Speaker 1: Play is a system that would tie in with an

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Speaker 1: iOS device and Apple Phone iPhone UM, and so it's

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Speaker 1: it's the thing that allows you to connect directly to iOS.

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Speaker 1: So your phone is providing the power, it's providing the

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Speaker 1: not not literally the power, but the connectivity. But your

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Speaker 1: cars controls are mapped to commands to your phone. So

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Speaker 1: let's say that you wanted to you have your music

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Speaker 1: streaming through the phone, then your car control, like if

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Speaker 1: you hit fast forward, it's mapped to the control on

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Speaker 1: your iPhone that would be fast forward through that song.

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Speaker 1: So really that's just a simple this button needs to

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Speaker 1: be mapped to this function kind of thing. Beyond that,

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Speaker 1: it is it brings things like uh iPhone apps into

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Speaker 1: the cabin of a car. I assume it's got a

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Speaker 1: limitation on those because you probably don't want the driver

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Speaker 1: of the vehicle playing Angry Birds as they're speeding down

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Speaker 1: the highway. But things like navigation or notifications, that sort

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Speaker 1: of stuff gets pulled in, okay. And then there's the

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Speaker 1: Open Automotive Alliance, which is just kind of the Android

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Speaker 1: answer to that whole thing, right right, And that could

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Speaker 1: be either a Boden or Broaden system, Like you could

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Speaker 1: have a car manufactured that is essentially if you think

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Speaker 1: about it, think about that entertainment guidance system whatever, think

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Speaker 1: of that is just a glorified smartphone, but it's in

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Speaker 1: the form factor of an entertainment system in your car. Okay,

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Speaker 1: I got it. Now, there's a few big manufacturers that

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Speaker 1: have already joined the Open Automotive Alliance. There's Toyota, Audi, BMW, Kia,

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Speaker 1: and I think more of Joint. I just don't have

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Speaker 1: the updated notes on what you know, who's there. Now.

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Speaker 1: One thing that I think we should just touch on

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Speaker 1: here is that this also does it or does it

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Speaker 1: not require the auto manufacturer to kind of create the

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Speaker 1: ways for the the the user to interact with these devices.

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Speaker 1: So UM, doesn't that change the way they design interiors

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Speaker 1: or the interface of of UM the vehicle itself. I mean,

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Speaker 1: so wouldn't I guess it would be beneficial for them

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Speaker 1: to UM to to kind of work on controls that

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Speaker 1: are not universal, because that would be impossible but the manufacturers,

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Speaker 1: but UM, maybe for a particular manufacturer, maybe like for Toyota,

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Speaker 1: that they would design a user interface that would remain

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Speaker 1: constant for I don't know how how long should they

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Speaker 1: leave it remain constant, like maybe five years um without

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Speaker 1: change in every model year, so that it's something that

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Speaker 1: you can you can get in and you know where

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Speaker 1: the buttons are, you know what everything does, you know

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Speaker 1: what what every feature and function is, just without even looking.

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Speaker 1: And this this is a great point you're bringing up, Scott,

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Speaker 1: because uh, these operating systems update on a yearly basis,

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Speaker 1: sometimes more than once a year. So sometimes you'll get

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Speaker 1: updates to an operating system, and sometimes those updates dramatically

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Speaker 1: change the way the user interface looks. Now normally the

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Speaker 1: stuff that you have is more or less in the

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Speaker 1: same place as it was before the update happened. Because

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Speaker 1: the you know, Google and Apple both know that if

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Speaker 1: you mess with an operating system too much, you're gonna

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Speaker 1: lose your customer base. You want to make it useful,

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Speaker 1: you want to make it accessible, you want to make

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Speaker 1: it engaging, but you don't want to make so many

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Speaker 1: changes that no one knows where their stuff is anymore.

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Speaker 1: That would be a much bigger problem inside a car,

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Speaker 1: as you point out, So if you have your car

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Speaker 1: connected to a specific type of smartphone, how do you

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Speaker 1: make sure that the experience in the car remains consistent

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Speaker 1: even as the smartphone you're using is becoming more and

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Speaker 1: more sophisticated, and how do you not alienate your your driver? Who?

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Speaker 1: Who says? Why is this such an amazing experience when

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Speaker 1: I use it on my phone? But it feels like

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Speaker 1: a dumbed down experience when I'm in my car. And

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Speaker 1: to take this to the to another level, I guess

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Speaker 1: is that you know the the the location of the buttons,

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Speaker 1: the location of you know, everything that you access as

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Speaker 1: a driver that you want you want to remain um

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Speaker 1: focused on the road, of course, you want to be

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Speaker 1: You don't want to have to hunt around for the

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Speaker 1: for the one button UNI exactly right. So I've heard

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Speaker 1: that manufacturers this kind of comes from that Popular Science

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Speaker 1: article as well, um that they're looking to gaming controllers

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Speaker 1: as inspiration for for automotive interiors. And it makes perfect

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Speaker 1: sense because you know, how long does it take you

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Speaker 1: really to learn the buttons of a gaming controller. It

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Speaker 1: doesn't take that long. So you know what what button

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Speaker 1: maps to what command, then you adapt to it very quickly. Sure,

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Speaker 1: I mean I know it changes between game, you know,

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Speaker 1: from game to game, but that can also be extrapolated

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Speaker 1: to what we're talking about here as well. But but

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Speaker 1: you know where that button is, you know where the

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Speaker 1: A button is, you know where the up and down

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Speaker 1: buttons are. If they could do that for automobiles, and

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Speaker 1: then sure, you have to learn that one time. You

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Speaker 1: have to learn that. You know all the features and

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Speaker 1: I'm sorry, all the buttons and functions and everything. But

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Speaker 1: once you know that, then it's almost like sitting down

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Speaker 1: at a keyboard, you know, and you don't have to

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Speaker 1: look when you type UM. It's that similar experience. You

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Speaker 1: know that, well, I know how to do that. They've changed,

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Speaker 1: they may have changed what I'm accessing, but I know

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Speaker 1: how to get there right well. And there's some other

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Speaker 1: issues here. I think that this is truly one of

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Speaker 1: the real obstacles to the connected car, because if you

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Speaker 1: go with a built in system, then the car manufacturers

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Speaker 1: have to figure out the best way to create a

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Speaker 1: user interface, right. They have to design that user interface.

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Speaker 1: One of the attractive things about going with the brought

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Speaker 1: in connection, where you're relying upon someone like Apple or

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Speaker 1: Google to provide the operating system, is that they've been

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Speaker 1: working on that for years. They're experts at these operating

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Speaker 1: systems and user interfaces and how to make it UM uh,

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Speaker 1: intuitive and engaging and useful. They the car manufacturers would

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Speaker 1: have to reinvent the wheel. They'd have to be coming

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Speaker 1: at this from a totally new perspective as opposed to

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Speaker 1: relying upon the expertise of companies that have made you know,

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Speaker 1: the reason why the Android phone and iOS are the

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Speaker 1: dominant smartphones is largely because of the user interface and

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Speaker 1: the experience. So the R and D is already done

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Speaker 1: for them. They just kind of just say, we're going

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Speaker 1: to allow you access to our vehicle. Uh, make it work. Now.

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Speaker 1: The challenge with that is which one do you pick?

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Speaker 1: Do you pick iOS or do you pick Android? And

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Speaker 1: if you try to create a system that can work

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Speaker 1: with both, because you could have a Bluetooth connected system

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Speaker 1: that works with both phones. But if you're talking about

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Speaker 1: something where you're you're accessing apps and you are trying

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Speaker 1: to load in different types of software, then you that

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Speaker 1: makes a lot harder because iOS and Android works so

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Speaker 1: differently that the layout the display for certain apps could

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Speaker 1: be very different, which means that if you have one phone,

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Speaker 1: it might be an ideal experience, but if you have

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Speaker 1: the other phone, it might not be so ideal. So

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Speaker 1: these are tough questions. Do you do you say, all right,

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Speaker 1: if you have an iPhone, this system works perfectly. If

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Speaker 1: you have an Android phone, you should get an iPhone?

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Speaker 1: Like do you do that or do you say? Listen,

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Speaker 1: no one's gonna be totally happy. But no matter what

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Speaker 1: phone you have, it's gonna work with the system to

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Speaker 1: some degree. I mean, it's it's a tough question. This

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Speaker 1: next one, number seven. I think we can spend about

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Speaker 1: ten seconds on this happen. And then because we're already

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Speaker 1: touching on off, just this last discussion, it's already touched

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Speaker 1: on stuff from number eight that I want to get

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Speaker 1: into quick. So, um, this is who will pay for

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Speaker 1: connected car services? Um, well, again, this just goes right

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Speaker 1: back to the bundled services, subscriptions things like that. I mean,

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Speaker 1: I don't know what more we can really say about it.

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Speaker 1: I'll tell you the driver pace to pay, and you

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Speaker 1: know that that is rolled down to us no matter what. Yeah, yeah,

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Speaker 1: whether whether it's rolled down into a sticker price where

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Speaker 1: somehow there's been a negotiation between the auto manufacturer and

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Speaker 1: the carrier saying listen, we're gonna build in x amount

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Speaker 1: into the sticker price of this car. You guys get

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Speaker 1: that amount and then in return you have perpetual service

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Speaker 1: for that cars system, and then there's no subscription. I

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Speaker 1: don't think that world is going to happen. I think

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Speaker 1: the world that's gonna happen is that there will always

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Speaker 1: be some form of subscription service and you will have

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Speaker 1: a monthly bill, whether that's something that's added onto your

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Speaker 1: smartphone or it's separate. I think that's what's gonna happen.

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Speaker 1: All Right. I'm totally unco comfortable with the idea of

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Speaker 1: subscription service from my car. And unfortunately, when you think

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Speaker 1: about a connected car, you have to imagine that a

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Speaker 1: lot of these services are going to be key to

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Speaker 1: the operation of that vehicle in some way. I'm going

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Speaker 1: to be checking out the used car lots. Yeah, for

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Speaker 1: a long long time from now, we'll see Scott will

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Speaker 1: be driving around the student baker that Fozzy Bear had

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Speaker 1: in the mouth of movie Fight the Power. All right,

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Speaker 1: So this is the one that I will have a

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Speaker 1: question for you on this. But this is number eight.

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Speaker 1: How many apps should overloaded drivers be able to access?

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Speaker 1: And this is exactly what we were talking about, how

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Speaker 1: but it's more of more of a question of like

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Speaker 1: what's the limit because people are already distracted. There's so

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Speaker 1: much going on while people are driving, and uh, I

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Speaker 1: know everybody has a different threshold for this. I understand that.

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Speaker 1: I know there's some people and now they shouldn't, But

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Speaker 1: I know some people feel comfortable looking at their phone

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Speaker 1: and texting while they're driving. They shouldn't do it, obviously,

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Speaker 1: but some people say, I can do that, no problem.

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Speaker 1: I haven't had a problem yet, not that I recommend

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Speaker 1: or condone it or anything, but I understand and that

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Speaker 1: some people are better at that than others. Other people

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Speaker 1: can't even look in the rear view mirror without swerving

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Speaker 1: out of their lane. That's just the way it is.

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Speaker 1: But when I think about this, I think about all

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Speaker 1: the stuff that's been added to a driver's kind of

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Speaker 1: uh not response. It's not really responsibility, it's they're they're

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Speaker 1: electing to do this stuff. So, um, when I was younger,

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Speaker 1: I mean not not much younger, I mean maybe even

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Speaker 1: ten years ago. Now I think about it, Uh, you know,

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Speaker 1: there were so many other types of distraction. Of course

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Speaker 1: summer included now, but like kids in the car or

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Speaker 1: even adult passengers too in some cases, No, I know

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Speaker 1: if your adults. Suits certainly fall into the distraction category,

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Speaker 1: eating in the car, things like that makeup application in

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Speaker 1: the morning. Here's one. How long has it been since

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Speaker 1: you've seen anybody reading a newspaper in a car? Because

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Speaker 1: that used to be common to see somebody with a

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Speaker 1: newspaper or a novel in front of them. Took a

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Speaker 1: cab in New York City, no kidding, but but I

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Speaker 1: mean that was that was kind of the level of

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Speaker 1: and and now, of course they're gonna look at a

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Speaker 1: kindle or they're gonna have their phone out and they're

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Speaker 1: gonna be reading that way. But how long has it

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Speaker 1: been since he was seeing somebody with a newspaper? I mean,

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Speaker 1: that's not that's that's that's true. I don't know. It's

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Speaker 1: it's something that the side of the times, I guess maybe,

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Speaker 1: or shaving. I've seen people shaving while they're driving. I've

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Speaker 1: heard of it. Yeah, I've never seen it. Electric shape,

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Speaker 1: I don't think so. Yeah, someone in the back seat

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Speaker 1: actually giving them the shape their driver car driver side

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Speaker 1: uh seat is reclined back like yeah, yeah, the hot

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Speaker 1: towel and everything. Okay, no, nothing like that. But my

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Speaker 1: question to you is this now they're talking about what

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Speaker 1: will there be a limit of the number of apps

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Speaker 1: that you can you can access? And I don't even

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Speaker 1: know if that's the answer, because some apps are more

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Speaker 1: distracting than others. But but my question for you is

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Speaker 1: do you feel that drivers are already at their limit

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Speaker 1: now or do you think that they could actually function

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Speaker 1: well if they were given even more distractions where they

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Speaker 1: kind of just adapt. Would they evolved to the point

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Speaker 1: where yeah, I can take on one or two more things,

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Speaker 1: and then later yeah I can take on one or

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Speaker 1: two more things and just keep going like that. I

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Speaker 1: think it all depends on the implementation. So for example,

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Speaker 1: if you're acted car can do things like start an

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Speaker 1: internet radio station, pull up a navigation uh a navigation

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00:20:09,080 --> 00:20:11,359
Speaker 1: program to tell you where to go, and then also

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Speaker 1: occasionally give you notifications. But let's say that the only

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Speaker 1: thing that you are actually able to see is the

401
00:20:16,960 --> 00:20:19,919
Speaker 1: navigation and that the radio stuff is in the background,

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Speaker 1: and that the notifications are all audio, so that you're

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Speaker 1: hearing the the notification but you're not reading it. I

404
00:20:27,400 --> 00:20:29,199
Speaker 1: think that would be one way of getting around this,

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Speaker 1: where you're not creating even more of a distracting environment.

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Speaker 1: I think there are other ways that you could if

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Speaker 1: it were like a typical smartphone, where you might have

408
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Speaker 1: an app open and a notification comes out over on

409
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Speaker 1: top of that and and blocks your view and as

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00:20:43,119 --> 00:20:46,399
Speaker 1: you read something that would be really dangerous. Um, the

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Speaker 1: number thing is interesting to me because not just for

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Speaker 1: the number of apps that could potentially distract the person.

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Speaker 1: I think you could. Again, if you're running it in

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Speaker 1: such a way where a lot of stuff is running

415
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Speaker 1: in the background, that's not as big a deal. But

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Speaker 1: the number is also interesting because if it gives you

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Speaker 1: unlimited ability to download apps to your to your car,

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Speaker 1: whether it's through your phone or it's something through a

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00:21:08,119 --> 00:21:12,919
Speaker 1: native system on the car itself, that's a security issue.

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Speaker 1: It's a vulnerability. It should decides that number. Is it five,

421
00:21:16,280 --> 00:21:18,320
Speaker 1: is it ten? Is it a hundred? I mean, what

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Speaker 1: is it? And even even if you've decided a number,

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Speaker 1: if someone has designed a poorly made app, or maybe

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Speaker 1: they've done it on purpose where it creates a security

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Speaker 1: vulnerability to your car's computer system, that's a big problem.

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Speaker 1: And that kind of goes back again. We sort of

427
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Speaker 1: talked about that in the self driving car episode, about

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Speaker 1: this idea of a car that can can accept incoming

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Speaker 1: communication from the outside world. That's a security thing that

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00:21:44,640 --> 00:21:47,359
Speaker 1: you've got to you've got to consider it. And so

431
00:21:48,359 --> 00:21:50,840
Speaker 1: that's a that's an unanswered question. So I see that

432
00:21:50,920 --> 00:21:54,320
Speaker 1: as a true obstacle. That's problem. That's a big problem.

433
00:21:54,520 --> 00:21:57,240
Speaker 1: I don't think it's insurmountable. I think it's something that

434
00:21:57,280 --> 00:22:01,520
Speaker 1: we can certainly uh figure out. But it's one of

435
00:22:01,520 --> 00:22:04,119
Speaker 1: those things that I hope gets figured out in the

436
00:22:04,280 --> 00:22:07,800
Speaker 1: R and D lab before it ever becomes a a

437
00:22:08,280 --> 00:22:11,520
Speaker 1: you know, standard in consumer vehicles. You hope there's not

438
00:22:11,600 --> 00:22:15,040
Speaker 1: some automotive board at General Motors or something with people

439
00:22:15,080 --> 00:22:18,920
Speaker 1: that really have never downloaded an app that have decided, well,

440
00:22:18,920 --> 00:22:20,960
Speaker 1: we're gonna limit at ten, because that seems like a

441
00:22:21,040 --> 00:22:23,240
Speaker 1: right nun. Now, I know there's a there's a boardroom

442
00:22:23,280 --> 00:22:25,520
Speaker 1: that has a bunch of people. I mean I've worked

443
00:22:25,560 --> 00:22:28,000
Speaker 1: for I've worked for people who had me print out

444
00:22:28,000 --> 00:22:30,960
Speaker 1: their emails, So I know that those folks are out there,

445
00:22:30,960 --> 00:22:32,520
Speaker 1: and I know what you're saying, and I mean it'll

446
00:22:32,560 --> 00:22:34,160
Speaker 1: be just a mix of the two. I think that's

447
00:22:34,160 --> 00:22:37,760
Speaker 1: probably what's gonna happen. Yep, yep, agreed. So uh, the

448
00:22:38,040 --> 00:22:40,480
Speaker 1: next one, I don't know if we could actually talk

449
00:22:40,520 --> 00:22:46,200
Speaker 1: intelligently about this. Yeah, maybe we we Well, it seems

450
00:22:46,240 --> 00:22:49,040
Speaker 1: like we've maybe just briefly talked about this in passing

451
00:22:49,040 --> 00:22:51,600
Speaker 1: in the hallway maybe or something. Number nine is all

452
00:22:51,640 --> 00:22:54,640
Speaker 1: about self driving cars, which is interesting because connecting car

453
00:22:54,720 --> 00:22:57,439
Speaker 1: does not necessarily have to have anything to do with

454
00:22:57,480 --> 00:23:00,439
Speaker 1: self driving, although we are, like we said, seeing more

455
00:23:00,520 --> 00:23:03,159
Speaker 1: and more of those elements that that are necessary for

456
00:23:03,200 --> 00:23:05,560
Speaker 1: a self driving car make their way into our vehicles.

457
00:23:06,000 --> 00:23:09,120
Speaker 1: But says self driving cars will arrive, but not right now,

458
00:23:09,600 --> 00:23:12,280
Speaker 1: and Forbes argues that we'll see more driver assist options

459
00:23:12,280 --> 00:23:16,200
Speaker 1: that developing cars that but that a truly autonomous self

460
00:23:16,280 --> 00:23:20,080
Speaker 1: driving car isn't in the cards yet. I think, Scott,

461
00:23:20,119 --> 00:23:22,679
Speaker 1: I think you and I both agree that that's true.

462
00:23:23,080 --> 00:23:26,240
Speaker 1: I don't see that as an obstacle for connected cars though, No,

463
00:23:26,280 --> 00:23:28,520
Speaker 1: I don't see as an obstacle either. I think again,

464
00:23:28,560 --> 00:23:30,800
Speaker 1: this is one of the facilitators I guess that you're

465
00:23:30,840 --> 00:23:33,560
Speaker 1: trying to build towards that, and I don't see it

466
00:23:33,600 --> 00:23:35,439
Speaker 1: as any kind of obstacle. Really, Yeah, I think I

467
00:23:35,440 --> 00:23:38,760
Speaker 1: think there are a lot of different UH disciplines involved

468
00:23:38,840 --> 00:23:41,880
Speaker 1: in creating connected cars and self driving cars that are

469
00:23:42,480 --> 00:23:47,119
Speaker 1: ultimately converging on what is the car of the future.

470
00:23:47,640 --> 00:23:51,239
Speaker 1: But they're they're independent as well. They're not they're not

471
00:23:51,359 --> 00:23:55,200
Speaker 1: so closely related that if one falls behind the other,

472
00:23:55,240 --> 00:23:58,200
Speaker 1: one also falls behind. You know what this is bringing

473
00:23:58,320 --> 00:24:00,680
Speaker 1: bring up two points and this maybe this may lead

474
00:24:00,680 --> 00:24:04,160
Speaker 1: into my Elon Musk bit here. But um, since we've

475
00:24:04,240 --> 00:24:07,240
Speaker 1: last talked, since we had there are our autonomous car episode,

476
00:24:07,240 --> 00:24:10,119
Speaker 1: and that's not long ago. Um, this this Popular Science

477
00:24:10,200 --> 00:24:12,159
Speaker 1: article came out and again it was a real you know,

478
00:24:12,359 --> 00:24:15,240
Speaker 1: eyebrow razor for me because there's some amazing stuff in there.

479
00:24:15,280 --> 00:24:19,399
Speaker 1: But they're talking about even moving up autonomous vehicles, truly

480
00:24:19,440 --> 00:24:22,800
Speaker 1: autonomous vehicles, even a lot closer than we we said

481
00:24:22,840 --> 00:24:26,120
Speaker 1: in that episode. So uh, you know, there's the Google Car,

482
00:24:26,280 --> 00:24:28,800
Speaker 1: which I think we talked about. That was a car

483
00:24:28,880 --> 00:24:32,280
Speaker 1: that was designed in Detroit, but you know, built in Detroit,

484
00:24:32,359 --> 00:24:34,600
Speaker 1: but then it goes to Mountain View to be outfitted

485
00:24:34,640 --> 00:24:37,840
Speaker 1: with all the Google driving technology. Self driving technology doesn't

486
00:24:37,880 --> 00:24:41,080
Speaker 1: have steering wheel, doesn't have pedals anything like that. Um,

487
00:24:41,119 --> 00:24:43,520
Speaker 1: pretty futuristic. We'll see how that goes. But it's right

488
00:24:43,560 --> 00:24:47,200
Speaker 1: now just being developed in or tested in um more

489
00:24:47,240 --> 00:24:50,240
Speaker 1: like a test track area. Really it's a security area. Um,

490
00:24:50,280 --> 00:24:52,160
Speaker 1: not on the city streets. Like there are other self

491
00:24:52,240 --> 00:24:54,280
Speaker 1: driving vehicles, are right, the ones that are just a

492
00:24:54,280 --> 00:24:58,840
Speaker 1: converted by the way. The bad news about those cars

493
00:24:59,400 --> 00:25:01,920
Speaker 1: that that stuff that they outfit it with the gear,

494
00:25:02,200 --> 00:25:06,280
Speaker 1: it's like seventy five dollars per vehicle. Yeah, often the

495
00:25:06,320 --> 00:25:09,480
Speaker 1: gear is way more expensive than the car. It's that

496
00:25:10,560 --> 00:25:13,399
Speaker 1: plus the price of the car. So that's expensive. See

497
00:25:13,440 --> 00:25:15,720
Speaker 1: one of those when I was out in California, Yeah,

498
00:25:15,720 --> 00:25:18,159
Speaker 1: it was pretty cool. Well I was visiting the Google campus,

499
00:25:18,200 --> 00:25:21,359
Speaker 1: so okay, yeah, a little better chance than right, And

500
00:25:21,359 --> 00:25:23,600
Speaker 1: it's like fishing a barrel, all right. Um, And then

501
00:25:23,680 --> 00:25:27,160
Speaker 1: Nissan is talking about doing an autonomous leaf. Mercedes Benz

502
00:25:27,240 --> 00:25:29,080
Speaker 1: is now saying the end of the decade and I

503
00:25:29,119 --> 00:25:30,560
Speaker 1: don't remember if we said that or not for the

504
00:25:30,560 --> 00:25:33,879
Speaker 1: intelligent drive system. Um, of course, Toyota, BMW, GM, they

505
00:25:33,920 --> 00:25:35,640
Speaker 1: all have something in the works. And then of course

506
00:25:35,720 --> 00:25:40,119
Speaker 1: GM's uh semi automated connected car would be the super

507
00:25:40,160 --> 00:25:43,399
Speaker 1: Cruise system and that's coming out in the Cadillac and

508
00:25:43,400 --> 00:25:46,160
Speaker 1: I think we mentioned that one. But they are saying

509
00:25:46,200 --> 00:25:48,159
Speaker 1: that the development time of all this is going to

510
00:25:48,200 --> 00:25:51,960
Speaker 1: be really really pushed up. Would you say it's accelerated.

511
00:25:52,960 --> 00:25:59,560
Speaker 1: What's it's accelerated? The punt a little bit of one

512
00:25:58,119 --> 00:26:02,879
Speaker 1: well one where we were worked, hey on one glass thing,

513
00:26:02,880 --> 00:26:04,879
Speaker 1: and I don't know where to put this, so maybe

514
00:26:04,880 --> 00:26:08,119
Speaker 1: this is where it goes um elon musk you know,

515
00:26:08,280 --> 00:26:10,679
Speaker 1: Tesla motors and you know we've talked about that too, right,

516
00:26:11,560 --> 00:26:14,640
Speaker 1: the cars as a platform. And again, I know we've

517
00:26:14,640 --> 00:26:16,800
Speaker 1: talked about platforms throughout here. So I'm trying to find

518
00:26:16,800 --> 00:26:18,640
Speaker 1: a spot to put this in because this is impressive

519
00:26:18,680 --> 00:26:21,320
Speaker 1: to me, the overall plan that he has. And I

520
00:26:21,359 --> 00:26:22,840
Speaker 1: don't think a lot of people will really know what

521
00:26:23,040 --> 00:26:26,080
Speaker 1: the overall goal was because recently, you know, he opened

522
00:26:26,160 --> 00:26:29,719
Speaker 1: up all of his patents relating to the Tesla electric

523
00:26:29,760 --> 00:26:33,840
Speaker 1: car technology for anybody to use, right, and said, you're

524
00:26:33,880 --> 00:26:36,080
Speaker 1: able to you know, anybody can use all of my stuff.

525
00:26:36,080 --> 00:26:38,120
Speaker 1: It's fine. This is the only way that we're gonna

526
00:26:38,119 --> 00:26:41,600
Speaker 1: get rapid innovation is by creating this this open source

527
00:26:41,600 --> 00:26:44,080
Speaker 1: development type of system. Right. So he's allowing that, and

528
00:26:44,080 --> 00:26:47,000
Speaker 1: everybody says, well, that's fantastic, what a what a what

529
00:26:47,080 --> 00:26:49,840
Speaker 1: a benevolent gesture? You know, this is amazing that you're

530
00:26:49,840 --> 00:26:54,240
Speaker 1: doing this. But it's a very very savvy business decision

531
00:26:54,320 --> 00:26:57,280
Speaker 1: that he's made here because, um, you know, not only

532
00:26:57,280 --> 00:27:00,560
Speaker 1: does it make his product grow that much faster, you know,

533
00:27:00,600 --> 00:27:02,640
Speaker 1: he can focus on other things as well. And he's

534
00:27:02,680 --> 00:27:05,800
Speaker 1: also you know, with with the Tesla S Model S. Um,

535
00:27:05,840 --> 00:27:08,840
Speaker 1: he's actually gained capital enough to build that giga factory

536
00:27:08,840 --> 00:27:11,280
Speaker 1: that he's talking about Nevada. I'm sure you've talked about

537
00:27:11,359 --> 00:27:14,840
Speaker 1: or maybe read about that, right. Um, there's the factory

538
00:27:14,880 --> 00:27:19,240
Speaker 1: that's mainly uh, focused on building things like batteries, his

539
00:27:19,359 --> 00:27:21,960
Speaker 1: electric car batteries, right, and it's this this huge facility

540
00:27:22,000 --> 00:27:27,320
Speaker 1: in Nevada. Um. But here's the thing. Traditional automakers are

541
00:27:27,359 --> 00:27:30,040
Speaker 1: are kind of like doing this by piece mail. Sure,

542
00:27:30,200 --> 00:27:32,159
Speaker 1: they're they're you know working. Of course, they got the

543
00:27:32,240 --> 00:27:34,000
Speaker 1: volt and they've got the leaf, and they've got other

544
00:27:34,200 --> 00:27:36,359
Speaker 1: it might be one model in the fleet of cars

545
00:27:36,400 --> 00:27:38,720
Speaker 1: that they offer exactly right. So they've got these little

546
00:27:38,720 --> 00:27:41,919
Speaker 1: bits and pieces. But the thing is they're lacking infrastructure.

547
00:27:42,640 --> 00:27:45,520
Speaker 1: He is behind the scenes and not really behind the scenes,

548
00:27:45,560 --> 00:27:47,760
Speaker 1: but he's got charging stations, he's got you know, these

549
00:27:47,880 --> 00:27:50,120
Speaker 1: this battery factory that's coming out. He's got this platform

550
00:27:50,160 --> 00:27:52,680
Speaker 1: with the Model S that's very successful. Essentially what you're

551
00:27:52,720 --> 00:27:56,320
Speaker 1: saying is he's defining the standard, and then everyone else

552
00:27:56,320 --> 00:27:59,800
Speaker 1: will end up following his standard. He has set you're precisely,

553
00:28:00,119 --> 00:28:02,320
Speaker 1: and it's not only that they're following it, but he

554
00:28:02,400 --> 00:28:05,879
Speaker 1: owns it. He's going to lease it to other manufacturers.

555
00:28:05,880 --> 00:28:08,320
Speaker 1: So when you're seeing a Chevy Vault and you know

556
00:28:08,320 --> 00:28:10,560
Speaker 1: they're gonna advance a little bit, but they're not really

557
00:28:10,640 --> 00:28:14,320
Speaker 1: focused on just that. He's focused just on electric vehicles,

558
00:28:14,359 --> 00:28:17,239
Speaker 1: on on the Tesla and with the infrastructure that he's

559
00:28:17,240 --> 00:28:19,639
Speaker 1: building with these charging stations and the battery swaps and

560
00:28:19,640 --> 00:28:22,719
Speaker 1: everything else. No other auto manufacturers doing that. If he

561
00:28:22,760 --> 00:28:25,680
Speaker 1: can develop an infrastructure that they buy into and say

562
00:28:25,720 --> 00:28:27,840
Speaker 1: that's the way we want to go, this guy is

563
00:28:27,840 --> 00:28:30,920
Speaker 1: going to be a multi trillionaire. He's gonna rule the world.

564
00:28:30,960 --> 00:28:33,919
Speaker 1: Well he could. He could define what the standard is

565
00:28:34,000 --> 00:28:36,119
Speaker 1: for multiple things, like if you if you extend this

566
00:28:36,200 --> 00:28:40,720
Speaker 1: to the connected car, and he identifies the quote unquote

567
00:28:40,720 --> 00:28:44,480
Speaker 1: ideal approach, whether it's truly ideal or not. If he

568
00:28:44,560 --> 00:28:48,040
Speaker 1: does that, then you know there's there's a double edged

569
00:28:48,080 --> 00:28:51,040
Speaker 1: sword here. One edge of it is that everything becomes

570
00:28:51,120 --> 00:28:55,040
Speaker 1: much more simple because the options are all reduced down

571
00:28:55,080 --> 00:28:59,720
Speaker 1: to a single kind of implementation. The other side of that, obviously,

572
00:28:59,800 --> 00:29:01,800
Speaker 1: is that you don't have the choice that you would

573
00:29:01,840 --> 00:29:05,120
Speaker 1: have if there were multiple implementations of the connected car.

574
00:29:05,560 --> 00:29:07,640
Speaker 1: But Scott, I don't know if you're familiar with this.

575
00:29:07,720 --> 00:29:10,200
Speaker 1: Are you familiar with the idea that if you present

576
00:29:10,360 --> 00:29:16,040
Speaker 1: someone twenty options, they have a lot more trouble picking

577
00:29:16,120 --> 00:29:18,480
Speaker 1: one if you give them three options, even if their

578
00:29:18,520 --> 00:29:21,480
Speaker 1: favorites on that list of twenty aren't on that list

579
00:29:21,520 --> 00:29:24,720
Speaker 1: of three, they feel better about making that choice of

580
00:29:24,800 --> 00:29:26,680
Speaker 1: three than they do with twenty. You know where I

581
00:29:26,680 --> 00:29:28,520
Speaker 1: think this came up in our conversations. You and I've

582
00:29:28,560 --> 00:29:31,440
Speaker 1: talked about this. Yeah, it's a kind of an embarrassing example,

583
00:29:31,520 --> 00:29:36,560
Speaker 1: righte factory. Yeah, you go to you go to the

584
00:29:36,600 --> 00:29:39,040
Speaker 1: cheesecake factory and it's a four page menu. It's a

585
00:29:39,120 --> 00:29:41,120
Speaker 1: little hard to decide, and then when you get something,

586
00:29:41,160 --> 00:29:43,200
Speaker 1: you're like, oh, maybe I should have tried the you

587
00:29:43,200 --> 00:29:45,880
Speaker 1: know whatever. But if you go someplace where there's you know,

588
00:29:46,240 --> 00:29:48,800
Speaker 1: eight things on the menu, and you might think, well,

589
00:29:48,840 --> 00:29:50,320
Speaker 1: there's only a couple of things here I want to

590
00:29:50,320 --> 00:29:52,640
Speaker 1: try any you probably feel better about your choice because

591
00:29:52,680 --> 00:29:55,440
Speaker 1: you don't have as much You know that that post

592
00:29:55,440 --> 00:29:59,480
Speaker 1: decision regrets how that psychology absolutely is true for automobiles

593
00:29:59,520 --> 00:30:02,280
Speaker 1: as well. And and and honestly, you know, if this works

594
00:30:02,280 --> 00:30:04,520
Speaker 1: out for him, if this if this platform idea, if

595
00:30:04,520 --> 00:30:07,280
Speaker 1: they start, if other big manufacturers start to buy his

596
00:30:07,800 --> 00:30:10,920
Speaker 1: platform and say, yeah, we want our vehicle to be

597
00:30:10,920 --> 00:30:15,520
Speaker 1: built on your chassis with your batteries, it's unbelievable how

598
00:30:15,600 --> 00:30:17,120
Speaker 1: much money this guy is gonna make with this. It

599
00:30:17,200 --> 00:30:20,440
Speaker 1: was such a great decision to allow everybody else to

600
00:30:20,520 --> 00:30:22,680
Speaker 1: build on his platform. Scott, the guy has got to

601
00:30:22,680 --> 00:30:25,360
Speaker 1: get to Mars somehow, and he will. It's not going

602
00:30:25,400 --> 00:30:27,320
Speaker 1: to be cheap, and he will. I just thought that

603
00:30:27,400 --> 00:30:29,720
Speaker 1: was brilliant, a brilliant move, and I think we're getting

604
00:30:29,760 --> 00:30:31,840
Speaker 1: towards the end here. Yeah, here's here. The last one

605
00:30:31,920 --> 00:30:34,880
Speaker 1: I think is really another non entry on this list.

606
00:30:34,920 --> 00:30:38,120
Speaker 1: In fact, I don't understand how this is an obstacle.

607
00:30:38,440 --> 00:30:41,280
Speaker 1: The tenth one was a connected lifestyle is a given

608
00:30:41,880 --> 00:30:44,760
Speaker 1: that connected cars are a necessity because the factors like

609
00:30:44,840 --> 00:30:47,840
Speaker 1: you have an emerging demand for safer vehicles, so you

610
00:30:47,920 --> 00:30:49,520
Speaker 1: have you know, you have that demand for things like

611
00:30:49,520 --> 00:30:52,320
Speaker 1: that ecoal system we talked about earlier, and also that

612
00:30:52,400 --> 00:30:54,840
Speaker 1: we have a population of people who are used to

613
00:30:54,880 --> 00:30:57,360
Speaker 1: being connected all the time and they don't want to

614
00:30:57,360 --> 00:30:59,400
Speaker 1: give that up just because they happen to be getting

615
00:30:59,400 --> 00:31:01,680
Speaker 1: behind the wheel of car. Honestly, I don't know how

616
00:31:01,680 --> 00:31:03,800
Speaker 1: to even respond to this. I mean, it's it's not

617
00:31:03,880 --> 00:31:06,160
Speaker 1: a challenge. It's not a challenge. But I can tell

618
00:31:06,200 --> 00:31:07,720
Speaker 1: you a challenge in just a minute if you want.

619
00:31:07,760 --> 00:31:10,719
Speaker 1: But I mean, but to me, of course, the connected

620
00:31:10,760 --> 00:31:12,800
Speaker 1: lifestyles are given. I mean, that's the way we're going.

621
00:31:12,840 --> 00:31:14,800
Speaker 1: I mean, it's it's it's clear that it's not going

622
00:31:14,840 --> 00:31:16,880
Speaker 1: to go backwards, right, I mean, we're not gonna we're

623
00:31:16,880 --> 00:31:19,920
Speaker 1: not going to devolve into you know, going back to

624
00:31:20,160 --> 00:31:22,800
Speaker 1: the flip phones that I mentioned before, um or the

625
00:31:22,840 --> 00:31:25,160
Speaker 1: bag phones or whatever. You're not gonna go backwards. And

626
00:31:25,360 --> 00:31:27,440
Speaker 1: you know, as far as technology is concerned, and cars

627
00:31:27,440 --> 00:31:30,440
Speaker 1: are not going to do anything the same, Um, they're

628
00:31:30,440 --> 00:31:32,200
Speaker 1: going to continue to advance. I mean, look at look

629
00:31:32,200 --> 00:31:34,240
Speaker 1: at the inside. That's I believe that's the inside of

630
00:31:34,280 --> 00:31:37,800
Speaker 1: Tesla that we're looking at their photo. That's mostly screen.

631
00:31:38,040 --> 00:31:40,240
Speaker 1: I mean, it's mostly touch screen inside this vehicle. It's

632
00:31:40,280 --> 00:31:41,920
Speaker 1: it's like you're again you're it's like you're getting into

633
00:31:41,920 --> 00:31:44,600
Speaker 1: a spaceship or something. It's it's totally different from the

634
00:31:44,640 --> 00:31:47,959
Speaker 1: experience that you had in a car just five years ago. Um,

635
00:31:48,000 --> 00:31:52,400
Speaker 1: it's it's advancing very quickly. And uh, then I guess

636
00:31:52,400 --> 00:31:54,920
Speaker 1: we should have just embrace it. Um, I mean it's

637
00:31:54,920 --> 00:31:59,280
Speaker 1: coming whether we want it or not. It is a fact.

638
00:31:59,360 --> 00:32:01,360
Speaker 1: And I again, I don't think of that as a

639
00:32:02,200 --> 00:32:05,080
Speaker 1: The list was called ten obstacles to a connected car.

640
00:32:05,200 --> 00:32:08,600
Speaker 1: There's no way that saying that connectivity is a necessity

641
00:32:08,720 --> 00:32:11,120
Speaker 1: is an obstacle. But again, it's probably one of those

642
00:32:11,160 --> 00:32:13,800
Speaker 1: things where the list was written already and then someone

643
00:32:13,800 --> 00:32:15,480
Speaker 1: had to figure out what the name is. Possibly we

644
00:32:15,520 --> 00:32:17,479
Speaker 1: don't mean to be disparaging to the article right now.

645
00:32:17,680 --> 00:32:19,000
Speaker 1: I mean it's a good it's a good list. It's

646
00:32:19,000 --> 00:32:21,960
Speaker 1: a good uh you know, thought starter. And obviously we've

647
00:32:21,960 --> 00:32:26,080
Speaker 1: had an incredible conversation on it. So it's certainly I

648
00:32:26,120 --> 00:32:29,320
Speaker 1: think was a well. Uh it was, it was put

649
00:32:29,360 --> 00:32:33,720
Speaker 1: together well, it had interesting descriptions on each one. Um.

650
00:32:33,840 --> 00:32:37,800
Speaker 1: I just think the headline was misleading. Thinkably, I've written

651
00:32:37,800 --> 00:32:40,160
Speaker 1: a few misleading headlines in myself. Well, I have to

652
00:32:40,160 --> 00:32:43,320
Speaker 1: do what you have to do, so I'll tell you

653
00:32:43,360 --> 00:32:45,000
Speaker 1: the one obstacle that I do think is that that

654
00:32:45,160 --> 00:32:48,000
Speaker 1: wasn't on the list. Well, it wasn't, it wasn't. I mean,

655
00:32:48,000 --> 00:32:51,320
Speaker 1: we're talking about autonomous cars and autonomous features. I've read

656
00:32:51,400 --> 00:32:53,760
Speaker 1: this in a boy again from this article. I'm gonna

657
00:32:53,800 --> 00:32:54,920
Speaker 1: you know, I'm just gonna tell you the name of

658
00:32:54,960 --> 00:32:57,280
Speaker 1: this article because I think it's fascinating. It's from a

659
00:32:57,280 --> 00:33:00,920
Speaker 1: popular mechanics mechanics article and it's called ten ways the

660
00:33:00,960 --> 00:33:03,560
Speaker 1: car is becoming more than a vehicle. And it's from

661
00:33:03,560 --> 00:33:07,120
Speaker 1: early October of this year. So from and in that

662
00:33:07,240 --> 00:33:11,120
Speaker 1: article they stated that by autonomous features, now that's just

663
00:33:11,280 --> 00:33:13,640
Speaker 1: the stuff that allows us to uh, you know, go

664
00:33:13,760 --> 00:33:16,560
Speaker 1: hands free and um, you know, the carl park itself, etcetera.

665
00:33:17,080 --> 00:33:20,760
Speaker 1: Autonomous features alone will add about seven thousand dollars to

666
00:33:20,800 --> 00:33:25,760
Speaker 1: a typical car sticker price. Can you believe that seven

667
00:33:25,800 --> 00:33:28,840
Speaker 1: thousand dollars just for the autonomous features alone. And we're

668
00:33:28,880 --> 00:33:32,960
Speaker 1: already talking about you know, a basic, um standard typical

669
00:33:33,000 --> 00:33:35,280
Speaker 1: sedan here in the United States is something like it's

670
00:33:35,280 --> 00:33:38,840
Speaker 1: close to thirty two. That's way way out of line

671
00:33:38,880 --> 00:33:41,240
Speaker 1: with where it should be as far as inflation goes.

672
00:33:41,280 --> 00:33:43,120
Speaker 1: I've I've done the numbers, and we can have another

673
00:33:43,240 --> 00:33:47,560
Speaker 1: whole conversation about that. But um, it should be according

674
00:33:47,600 --> 00:33:52,560
Speaker 1: to my calculation, Jonathan, about ten thousand dollars less a

675
00:33:52,640 --> 00:33:56,200
Speaker 1: lot of that's a huge that's a huge cap on

676
00:33:56,360 --> 00:33:58,920
Speaker 1: top of it if everything remains constant from you know,

677
00:33:58,920 --> 00:34:01,120
Speaker 1: like I'm going back to the night seventies or whatever.

678
00:34:01,240 --> 00:34:03,400
Speaker 1: But but I know that the reason is because of

679
00:34:03,440 --> 00:34:06,520
Speaker 1: advanced features like this, I mean, all the technology, electronics,

680
00:34:06,520 --> 00:34:11,160
Speaker 1: et cetera. But in add seven thousand to a typical car,

681
00:34:11,320 --> 00:34:14,399
Speaker 1: I mean that's incredible to me. Yeah, that puts out

682
00:34:14,400 --> 00:34:17,160
Speaker 1: the reach for a lot of people. So so ultimately

683
00:34:17,239 --> 00:34:19,960
Speaker 1: the biggest challenge of the connected car could be the

684
00:34:19,960 --> 00:34:24,200
Speaker 1: price tag, definitely, because we're talking about very advanced, complicated

685
00:34:24,200 --> 00:34:26,920
Speaker 1: electronics and and the engineering and you know, just the

686
00:34:27,000 --> 00:34:29,799
Speaker 1: R and D that goes into creating that. The automakers

687
00:34:29,840 --> 00:34:32,080
Speaker 1: are of course going to have to roll that cost

688
00:34:32,160 --> 00:34:34,600
Speaker 1: over to us, right. Well, yeah, I mean you can't

689
00:34:34,600 --> 00:34:37,720
Speaker 1: expect any business to just eat the R and D costs.

690
00:34:38,160 --> 00:34:39,960
Speaker 1: Of course not. They won't be in business and they

691
00:34:39,960 --> 00:34:41,680
Speaker 1: would just be selling the same thing over and over

692
00:34:41,719 --> 00:34:45,400
Speaker 1: again because there be to afford making anything new. But

693
00:34:45,480 --> 00:34:48,120
Speaker 1: now maybe maybe, just maybe, and I don't know, I

694
00:34:48,120 --> 00:34:50,480
Speaker 1: don't see it happening this way recently. But but maybe

695
00:34:50,480 --> 00:34:53,239
Speaker 1: the cost will come down as production levels go up.

696
00:34:53,280 --> 00:34:56,320
Speaker 1: As numbers go up, it becomes cheaper to build that product,

697
00:34:56,360 --> 00:34:59,040
Speaker 1: and maybe they'll come down, But we haven't seen that.

698
00:34:59,080 --> 00:35:01,680
Speaker 1: It seems like the last of teen years. Well, especially

699
00:35:01,719 --> 00:35:04,440
Speaker 1: when you look at things like like smartphones. Right the

700
00:35:04,520 --> 00:35:09,320
Speaker 1: smartphone price for a brand new smartphone stays fairly consistent.

701
00:35:09,400 --> 00:35:11,600
Speaker 1: I mean, if you're looking at the base price of one,

702
00:35:11,600 --> 00:35:14,680
Speaker 1: if you're not getting a subsidized model, it has been

703
00:35:14,760 --> 00:35:17,040
Speaker 1: remained fairly consistent. And the part of that is that

704
00:35:17,120 --> 00:35:22,399
Speaker 1: even though the there are improvements in manufacturing, we are,

705
00:35:22,840 --> 00:35:26,240
Speaker 1: they're still getting more sophisticated over time, and that sophistication

706
00:35:26,520 --> 00:35:30,040
Speaker 1: keeps that price being pretty steady. So we're not seeing

707
00:35:30,080 --> 00:35:33,280
Speaker 1: prices fall. I mean, you could get a cheaper phone

708
00:35:33,360 --> 00:35:35,880
Speaker 1: that's an older one or or less sophisticated one, but

709
00:35:36,840 --> 00:35:39,040
Speaker 1: I think that's gonna be I think you're right. I

710
00:35:39,080 --> 00:35:40,759
Speaker 1: think that's gonna be a real issue. By the way,

711
00:35:40,800 --> 00:35:42,879
Speaker 1: if you guys want to check out the article we've

712
00:35:42,920 --> 00:35:45,040
Speaker 1: been talking about this whole time, the Forbes one, that

713
00:35:45,080 --> 00:35:48,120
Speaker 1: one's called ten Obstacles for Connected Cars. It's at Forbes

714
00:35:48,200 --> 00:35:50,360
Speaker 1: dot com. You can check that out. It is, like

715
00:35:50,400 --> 00:35:52,520
Speaker 1: I said, it's a great list, and we've gone through

716
00:35:52,600 --> 00:35:55,120
Speaker 1: point by point to kind of discuss it. But of

717
00:35:55,160 --> 00:35:57,279
Speaker 1: course Forbes makes their own points in there that you

718
00:35:57,320 --> 00:36:00,880
Speaker 1: might want to check out and see the pictures they

719
00:36:00,880 --> 00:36:04,040
Speaker 1: put together to that that illustrate their ideas. Give yourself

720
00:36:04,080 --> 00:36:05,640
Speaker 1: at least a minute and have to read it because

721
00:36:05,640 --> 00:36:09,480
Speaker 1: it is quite lengthy. Yeah, yeah, it's it's it's a

722
00:36:09,560 --> 00:36:12,920
Speaker 1: quick read, but it was definitely great fodder of our podcast.

723
00:36:12,960 --> 00:36:15,319
Speaker 1: So I appreciate it. And Scott, thank you so much

724
00:36:15,360 --> 00:36:18,719
Speaker 1: for agreeing to be on again. I appreciate being asked again.

725
00:36:18,719 --> 00:36:21,320
Speaker 1: It was it was a privilege because honestly, this is

726
00:36:21,360 --> 00:36:22,520
Speaker 1: a lot of fun. We come in here to do

727
00:36:22,560 --> 00:36:24,160
Speaker 1: this because it's kind of a new take on things.

728
00:36:24,239 --> 00:36:26,000
Speaker 1: You know, Ben and I have our own kind of

729
00:36:26,400 --> 00:36:28,279
Speaker 1: rhythm going, and you and I have a different kind

730
00:36:28,280 --> 00:36:30,840
Speaker 1: of rhythm going. This is fun. I like doing this.

731
00:36:30,840 --> 00:36:33,680
Speaker 1: This is what it's like for me for every every episode. Now, well,

732
00:36:33,680 --> 00:36:36,279
Speaker 1: I I really really do appreciate it. So thanks for

733
00:36:36,280 --> 00:36:39,560
Speaker 1: asking me. So Scott, where can people find you? Boy?

734
00:36:39,680 --> 00:36:41,920
Speaker 1: Car Stuff Show dot com. It's it's probably the best

735
00:36:41,960 --> 00:36:44,640
Speaker 1: place to go. That's our that's our stuff site. We're

736
00:36:44,640 --> 00:36:48,840
Speaker 1: on Facebook, Car Stuff hs W and um Twitter or Facebook,

737
00:36:48,880 --> 00:36:51,160
Speaker 1: you know the same. Yeah, And and you and Ben

738
00:36:51,160 --> 00:36:53,840
Speaker 1: have been doing some great work, like the videos you

739
00:36:53,880 --> 00:36:55,879
Speaker 1: guys do. I know you guys are working super hard

740
00:36:55,920 --> 00:36:58,680
Speaker 1: whenever they have one of the big car gatherings that

741
00:36:58,719 --> 00:37:02,040
Speaker 1: are near here where we're our offices at, working out

742
00:37:02,080 --> 00:37:04,640
Speaker 1: on the weekend, putting in those extra hours and and

743
00:37:04,840 --> 00:37:07,000
Speaker 1: it's really paying off. Those videos are great. I appreciate

744
00:37:07,000 --> 00:37:09,160
Speaker 1: it's been fun, and yeah, it's a little bit extra work,

745
00:37:09,200 --> 00:37:11,520
Speaker 1: but but it's it's a lot of fun. And I

746
00:37:11,520 --> 00:37:13,520
Speaker 1: hope people are checking it out. Yeah, because if you

747
00:37:13,560 --> 00:37:18,200
Speaker 1: want to see some really amazing, exotic, beautiful cars, things

748
00:37:18,200 --> 00:37:20,720
Speaker 1: that you're probably not regularly going to see on the street,

749
00:37:20,760 --> 00:37:23,080
Speaker 1: you need to check out that video series. As for

750
00:37:23,200 --> 00:37:25,840
Speaker 1: tech Stuff, if you have any suggestions for future topics

751
00:37:25,920 --> 00:37:29,120
Speaker 1: or guests or interview subjects, anything at all. You just

752
00:37:29,160 --> 00:37:31,480
Speaker 1: have a comment about this episode, send it to me

753
00:37:31,520 --> 00:37:35,360
Speaker 1: my email addresses tech stuff at how stuff works dot com,

754
00:37:35,480 --> 00:37:38,600
Speaker 1: or drop me a line on Facebook, Twitter or Tumbler.

755
00:37:38,680 --> 00:37:41,160
Speaker 1: The handle at all three is tech Stuff h s W.

756
00:37:41,440 --> 00:37:48,520
Speaker 1: And we'll talk to you again. Really some For more

757
00:37:48,560 --> 00:37:50,800
Speaker 1: on this and thousands of other topics. Does it have

758
00:37:50,920 --> 00:38:01,080
Speaker 1: stuff works dot com