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Speaker 1: So I am launching a new show under just B.

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Speaker 1: So there's just B and there'll just be rants and

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Speaker 1: then now there is going to be just Be Unfluenced. Okay,

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Speaker 1: so the name of the show is just Be Unfluenced.

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Speaker 1: Why so about a year ago over a year ago, now,

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Speaker 1: I started just fucking around with makeup and talking about

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Speaker 1: what's garbage. And it was funny because when I first

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Speaker 1: did it, when I first said something negative about a

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Speaker 1: tom Ford product or a do Your product, I cringed it.

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Speaker 1: Or Shanta Kai product, I cringed a little bit inside,

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Speaker 1: as if like these brands were humans, and that like

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Speaker 1: I said something bad about Meg Ryan and she was

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Speaker 1: going to come to my house, you know, And I

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Speaker 1: know tom Ford is a human. And so that's one

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Speaker 1: of the challenges, by the way I think about this,

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Speaker 1: if you ever start a brand, one of the challenges

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Speaker 1: of having a brand with your own name is that

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Speaker 1: anything negative about that brand is your own name. So

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Speaker 1: anything positive is your own name, but you have no

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Speaker 1: distance from yourself and the brand. And that's why skinny

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Speaker 1: Girl was Skinny Girl and not called Bethany or something.

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Speaker 1: And I kind of have a little bit of a

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Speaker 1: Bethany brand, but not really because it's scary to be

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Speaker 1: so attached. So in the beginning, when I was saying

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Speaker 1: negative things about certain products drug store and expensive alike,

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Speaker 1: I would kind of cringe, lie as if, like as

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Speaker 1: if like tom Ford knows who I am or has

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Speaker 1: ever like done or given me anything. Like I've woren

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Speaker 1: tom for ad dresses and they've showed up in the media.

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Speaker 1: I wore tom Ford all over house so I was

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Speaker 1: but like tom Ford couldn't give a shit about me.

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Speaker 1: I'm not at the level to be, you know, dressed

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Speaker 1: by him or sent a lip gloss or anything. So

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Speaker 1: you get scared to say something about dir liked yours

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Speaker 1: that said me Lady Dior bags or you know giving

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Speaker 1: me campaigns, So like why am I afraid? That's another

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Speaker 1: whole conversation why people? And I see it all the time.

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Speaker 1: I see housewives do this all the time. They're kissing

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Speaker 1: me asses of these brands. It couldn't give two fucks

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Speaker 1: about them, like tagging Balmain, tagging all this shit. Like,

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Speaker 1: to be perfectly honest, I sold out air Mes lip

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Speaker 1: oil and that brand does like me. They're not sending

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Speaker 1: me free air Mes Birkins. But you know I can

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Speaker 1: get myself an airmes bag if I want, and that

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Speaker 1: is like allowing someone to buy a stock, because they

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Speaker 1: do in many cases go up in value. But still

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Speaker 1: none of these brands are like giving me anything. I

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Speaker 1: don't you know, they're not paying my rent. As I

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Speaker 1: like to say, so, I it's funny that you would

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Speaker 1: be scared to say something negative about these brands because

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Speaker 1: you're just like a little nervous, just like the way

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Speaker 1: that housewives kiss brands asses, tagging them and wearing the

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Speaker 1: letters everywhere as if it's going to endear them to them,

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Speaker 1: and in fact, it probably turns them off. So when

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Speaker 1: I would cringe when I was saying this stuff, because

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Speaker 1: I was watching all these influencers on social media, primarily

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Speaker 1: on TikTok kiss the asses of these brands, and you

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Speaker 1: know they're being paid, and they're being paid in many

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Speaker 1: different types of ways. It's not just straightforward high here's

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Speaker 1: money to do this commercial to talk about it. It's

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Speaker 1: high you talked about it, we want to pay you

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Speaker 1: to talk about it more. It's this is a sponsored post.

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Speaker 1: It's can we pay you to review products? So like

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Speaker 1: we're paying you to on a video review products so

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Speaker 1: now you kind of are gonna just of course say

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Speaker 1: they're all amazing because you're being paid to review them.

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Speaker 1: No one's going to be paid to review a product

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Speaker 1: and say shitty things. So I found that there was

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Speaker 1: a lot of shadiness. Now I was just saying things

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Speaker 1: I like drugstore things that are amazing, and at the

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Speaker 1: level became a whole thing. It's so funny, like all

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Speaker 1: my isms became a thing. I like a Picasso, which

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Speaker 1: came from a TikTok sound okay, I like it. Okay,

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Speaker 1: I like a Picasso, or girl, don't do it, it's

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Speaker 1: not worth it, or you know, at the level, but

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Speaker 1: a lot of what people were attracted to was me

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Speaker 1: having the balls to say this is shit. So it

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Speaker 1: became something that was like a thing. Now I'm not

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Speaker 1: the first person to ever say products were ship. There's

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Speaker 1: a guy named Jeffrey Starr, Like, I don't know anything.

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Speaker 1: I've just seen him on social media and I tried

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Speaker 1: one of his lip classes, which was good. But he's

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Speaker 1: very irreverent and he'll say like, Kylie's shit and I

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Speaker 1: haven't thrown off this, thrown off this gifting list, and

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Speaker 1: like he'll fully talk about it but it's courageous, and

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Speaker 1: when you see him do it, it's courageous. So when

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Speaker 1: you see me do it, it's courageous. And of course

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Speaker 1: there have been people that said they didn't like things,

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Speaker 1: but you kind of see these influencers say they don't

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Speaker 1: like something the way that someone throws condoms in with

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Speaker 1: like bubble gum and shampoo and a bunch of other shit,

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Speaker 1: like they're just mixing it in. So you'll see these

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Speaker 1: influencers like ooh and ah and then say something sort

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Speaker 1: of shady about a product, but you could tell that

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Speaker 1: they're in bed with that brand and they want to

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Speaker 1: kind of mix it in. So I'm fully savvy to

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Speaker 1: all of this. And here's the thing. Most of these

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Speaker 1: influencers are in their tw and thirties, and there are

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Speaker 1: some that you know, cater to mature skin. And I

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Speaker 1: hate that sort of label because, yes, limb of mature

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Speaker 1: skin is different, but covering my under eyes is really

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Speaker 1: not that much different than a thirty five year old.

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Speaker 1: To be honest, when I was thirty five, I had

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Speaker 1: black circles too. So I'm just talking about the major

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Speaker 1: popular influencers. They're in their twenties and thirties and they're

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Speaker 1: not that savvy. So some of them are savvy, but

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Speaker 1: like they're young kids and they're not. They maybe makeup

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Speaker 1: savvy and like grab the bag savvy, but they're not

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Speaker 1: overall business savvy. So I'm watching, you know, a lot

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Speaker 1: of the way they're doing it, and it's not that

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Speaker 1: easy to do. It's funny because there was an influencer

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Speaker 1: called Michaela who has like fourteen fifteen million followers. She

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Speaker 1: was the first influencer I really knew about it. I

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Speaker 1: couldn't believe she had so many followers. And these people

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Speaker 1: are famous gods in this beauty community. Like my own friends.

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Speaker 1: And I call five of my own friends, they're not

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Speaker 1: going to know who MICHAELA or Meredith Ducksberry is, but

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Speaker 1: the people in that vortex that I walked into do know.

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Speaker 1: So MICHAELA is famous in the beauty community. Now. She

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Speaker 1: used to have seemingly in videos no Massachusetts accent, and

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Speaker 1: now she has a very strong like so people go

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Speaker 1: on and troll her about her accent. Paul's from Boston,

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Speaker 1: and he said it doesn't sound like a common Boston accent,

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Speaker 1: but maybe there are parts of it, And there are

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Speaker 1: parts of Massachusetts, where people have very strong accents, and

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Speaker 1: he said something interesting. He said, you could change an

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Speaker 1: accent once, meaning you can have one and then go

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Speaker 1: to not have one, but you can't then go back.

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Speaker 1: You can't flip it back. So it sounds like maybe

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Speaker 1: she grew up with one, she changed it during college,

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Speaker 1: and as she went back to it. So whatever that

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Speaker 1: means to you, I'm not I don't know enough, and

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Speaker 1: I don't know that much about her. I had her

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Speaker 1: on the podcast. She seemed a little guarded, like she

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Speaker 1: was definitely guarded, and then I later realized that she

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Speaker 1: gets trolled a lot, like for using felters and people.

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Speaker 1: You know, success breeds contempt, so a lot of people

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Speaker 1: come after her. And I had her on and you

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Speaker 1: could tell she was a little guarded because I said,

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Speaker 1: do you feel that you share too much? Like she's

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Speaker 1: weeping and crying and talking about her body and her weight,

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Speaker 1: and people are like, we love you. And I thought

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Speaker 1: to myself that worm could turn, you know, like, these

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Speaker 1: aren't your people. Aren't your family just because you connect

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Speaker 1: with an audience that makes sense, but they're not your

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Speaker 1: actual family. Like people on social media, if you filter

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Speaker 1: your face and you're talking about makeup and they find

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Speaker 1: out it's a lie, they will fucking hate you. They'll

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Speaker 1: get you know. They go TikTok more than any place

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Speaker 1: I've ever seen. It's a real roller coaster of emotions,

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Speaker 1: Like it's like we love you, we hate you, we

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Speaker 1: love you. So Michaela did an ad for Lorielle was

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Speaker 1: a partner for this telescopic miscarra and I very early

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Speaker 1: on after she did the video, just heard one person

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Speaker 1: say something, so I reviewed the Mscara had no idea

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Speaker 1: this was going to become a fucking scandal, and from

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Speaker 1: those who don't know, none of my friends would know.

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Speaker 1: You fucking crazy person. Why are you talking about a

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Speaker 1: scaregate if you're on TikTok, which is not the same

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Speaker 1: as being on Instagram, Like TikTok is its own planet.

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Speaker 1: It's a world, and then you go into different like

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Speaker 1: neighborhoods in that planet, societies, and beauty is a society.

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Speaker 1: So a year ago I walked into this society, this

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Speaker 1: fucking world that like, yes, people have seen me on Instagram.

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Speaker 1: Reshare some of these videos to people know I'm over there,

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Speaker 1: and they think the video content is great and they're

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Speaker 1: enjoying it. And I'm talking about makeup. That's that's Instagram,

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Speaker 1: which is like it's like a planet you understand, Like

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Speaker 1: you may not like it whatever, but it's a planet

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Speaker 1: you understand. TikTok is like being inside of a cult,

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Speaker 1: Like it's like a different world. It's just like it's insane.

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Speaker 1: People could like organize buttons and have ten million followers

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Speaker 1: for their button collection, like it's fucking whack. So anyway,

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Speaker 1: I walked into this beauty space and Griffin Johnson, an

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Speaker 1: influencer who I know, who's young and like a good

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Speaker 1: looking kid who has over ten million followers on TikTok.

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Speaker 1: I happened to meet him through another business, like over

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Speaker 1: a year ago, and when I told him about what

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Speaker 1: I was doing, and I was just fucking around. I

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Speaker 1: was like, wait, why are there seven million views on

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Speaker 1: a video of mine? Why did this get fourteen million views?

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Speaker 1: He was like, you walked into a very interesting and

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Speaker 1: respected space and beauty is crazy, Like the people are

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Speaker 1: very loyal and I have found that beauty like the

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Speaker 1: businesses are very have integrity and are loyal and they're

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Speaker 1: very reliable and they're not shady and like apparel I've

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Speaker 1: walked into sometimes and like it's not the same, foods

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Speaker 1: not the same, Like it's a world foods, a world

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Speaker 1: on TikTok, clothing and apparel is a world. Fashions a world,

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Speaker 1: rich people on boxing, aramez bags, that's a world that

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Speaker 1: they're a world. Beauty's a world. And I walked into

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Speaker 1: that world and I became a part of that world.

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Speaker 1: So in that world, I saw him a scare video.

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Speaker 1: I did a video on it, and I saw it

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Speaker 1: started picking up. My video went viral. But like people

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Speaker 1: were talking about Mscara and that that McKay la did

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Speaker 1: a post for Loreale and all of a sudden you

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Speaker 1: saw that her eyelashes looked great after she put them

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Speaker 1: a scare on. So these fucking people, these surgeons that

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Speaker 1: are crazy, like these like they call it citizen journalists, right,

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Speaker 1: they went in and they'll go in so quick and

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Speaker 1: say like that she added whispies. So people are always

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Speaker 1: on her for like filtering, which seems to be fine.

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Speaker 1: She filters and a lot of people hate it, but

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Speaker 1: a lot of people accept it. And she filters for

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Speaker 1: these ads too, But I don't know why they're not

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Speaker 1: mad at that. Then she puts on a guess ardel

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Speaker 1: whispies like the end, the little eyelashes, Like, I don't

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Speaker 1: even know what the fuck whispies are. I wouldn't know

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Speaker 1: she was wearing them. I'm like, no, I didn't know anyone.

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Speaker 1: I didn't know everybody had filters on in the beauty space,

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Speaker 1: no fucking idea. So she evidently was in an ad,

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Speaker 1: a sponsored post, and apparently there was a shady way

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Speaker 1: the way she said it was paid, like it's in

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Speaker 1: the corner and there are different ways because this is

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Speaker 1: not that regulated. This is not like open up Vogue magazine,

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Speaker 1: and what does the actual ad say or on the television,

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Speaker 1: you know what's been approved. FCC like approves commercials, and

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Speaker 1: you can't just go on there and say anything. This

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Speaker 1: is the wild, wild West. So MICHAELA has the word

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Speaker 1: somewhere weird and evidently someone noticed that she had whispies on.

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Speaker 1: So she's advertising MISCAA to this very real world audience

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Speaker 1: that doesn't really know it's totally an advertisement, and she's

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Speaker 1: got fake eyelashes on. People went fucking bananas. I know

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Speaker 1: the pr for the brand. I just was like, this

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Speaker 1: is crazy, this is crazy, and I was thinking, holy shit,

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Speaker 1: and like Lorelle, we couldn't you couldn't decide if they

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Speaker 1: were gonna be happy or mad or you know, as

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Speaker 1: bad as good. The view the video got like over

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Speaker 1: fifty something million posts, and everyone's running out to buy

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Speaker 1: them as scara. I happen to have them ascara because

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Speaker 1: I don't know why. I just happened to have it.

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Speaker 1: You know, I wouldn't. I'm not running out. Maybe I

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Speaker 1: would have run out, but I happen to have it,

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Speaker 1: so I was just using them a scam. It gets

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Speaker 1: a good mascara, Like everybody's at like this. Some miscara

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Speaker 1: is gonna change your life, Like you don't need a therapist,

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Speaker 1: go to mascara, like get your fucking life's together. People

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Speaker 1: like it's a miscara. There's only like a range of

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Speaker 1: like shit and good, like not gonna be like, oh

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Speaker 1: my fucking god, I feel like my lashes put on,

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Speaker 1: like getting your fucking life together. But anyway, it was

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Speaker 1: amazing to watch this. People were running out, so they

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Speaker 1: were mad at her, but they were putting money and

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Speaker 1: mad at Loriale, but they were putting money in Loreale's pockets.

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Speaker 1: TikTok is the land of talking about hating someone and

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Speaker 1: making them more famous, Like it's unbelievable, Like I can't

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Speaker 1: believe this pink, fucking pink sauce whatever it was, it

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Speaker 1: was some pink sauce. Everyone was buying it, so it's like,

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Speaker 1: what are you guys doing. So they're running to the

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Speaker 1: drug store to put on this miscara and some people

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Speaker 1: thought it was clumpy, and some people thought it was whatever.

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Speaker 1: I thought it was a good mascaret's fucking miscaa. So

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Speaker 1: people were going nuts, and for like four days, it

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Speaker 1: was the only thing you could see on your page.

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Speaker 1: And I'm gonna get to this another time. We're gonna

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Speaker 1: talk about Tart and their Dubai trip because that was

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Speaker 1: another time. For four days, if you were in this vortex,

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Speaker 1: this planet, beauty of talk, you were only seeing this

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Speaker 1: Tart influencer trip to Dubai. Like you think your mind's

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Speaker 1: playing tricks on you if you're not someone who's always

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Speaker 1: watching TV and you're fucking around on your phone. We

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Speaker 1: were seeing mscaragate videos for days, and those of you

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Speaker 1: who know no and the girls that get it get it,

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Speaker 1: and otherwise you could google it. It was fucking crazy,

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Speaker 1: and you know, Loreal had to be happy because it

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Speaker 1: was selling muscara hand over foot and forever. The Loreale

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Speaker 1: telescopic black Muscara, which happens to be great, was fucking

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Speaker 1: Muscara gate. Okay, so now it's a phenomenon. Trust me,

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Speaker 1: go to the drug store. Now. Things used to not

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Speaker 1: be sold out. You go to the drug store. Anything discussed,

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Speaker 1: anything I discussed sold out. I walk into Alta, I

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Speaker 1: walk into see I am the Justin Bieber of CVS.

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Speaker 1: I walk into CVS. Mom's stopping me, Oh my god,

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Speaker 1: I'm here because of you. They have my list, you know.

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Speaker 1: I walk at the Sephora. The people that worked there

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Speaker 1: know me, like, but I'm I'm not that famous at

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Speaker 1: Sapphora because that's more elite. I am the Justin Bieber

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Speaker 1: of CDs. So so things are fucking sold out because

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Speaker 1: of things like this. TikTok is crazy and it changed

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Speaker 1: the beauty industry. It is a beauty industry revolution. I

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Speaker 1: now know brands I never even heard of that. I'm

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Speaker 1: intimately connected to Essence Milani revolution. I didn't know any

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Speaker 1: of these were I didn't know anything. I had fucking

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Speaker 1: Lob Prairie Foundation from five years ago still in my

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Speaker 1: drawer like perfume from set. Like I didn't understand the

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Speaker 1: shit expired. I still have this like two face that

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Speaker 1: looks like little puffy like cute little stuffed animal creatures

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Speaker 1: on the cover of the box because I coveted it.

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Speaker 1: Why it's okay, Bethany, you could spend four year I

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Speaker 1: was on a new eyeshadow. I just didn't know. Now

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Speaker 1: I have acres. I could fill one of those like dumpsters,

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Speaker 1: and I'm constantly getting rid of it. Okay, So Msscarrogate

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Speaker 1: led to the deinfluencing movement. So what that meant was

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Speaker 1: people now, because here's the thing, everyone's a fucking sheep.

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Speaker 1: So yes, some people were saying on YouTube, and Jeffrey

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Speaker 1: Starr has said he doesn't like things. But I've been

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Speaker 1: on Beauty Talk and I know no one was fucking

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Speaker 1: saying they didn't like anything. Jeffrey Star was. Apparently there

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Speaker 1: were some people on YouTube and I was, so yes,

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Speaker 1: I'm bragging about being one of the first. Well Street

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Speaker 1: Journal did an article about me being one of the first.

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Speaker 1: I was definitely one of the first. Okay, Like that's

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Speaker 1: a fact, So we can argue about that another day.

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Speaker 1: It doesn't matter but I didn't know it had a name,

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Speaker 1: but people created a name. So not every young girl

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Speaker 1: with a lot of followers because of mscaragate to seem

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Speaker 1: authentic to their audience. That's why that's the key here.

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Speaker 1: MICHAELA has fake eyelashes on in a post, So everybody

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Speaker 1: was not trusting anybody who was an influencer. So everybody

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Speaker 1: was coming for influencers not believing anything they were saying,

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Speaker 1: is this a sponsor posted? You being paid? Mascaragate changed

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Speaker 1: the way that brands will engage influencers to not only

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Speaker 1: sell their products, but what is disclosed? Can you wear eyelashes?

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Speaker 1: You can in magazines, but you have to disclose it.

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Speaker 1: It's like written on the bottom. You know, lashes may

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Speaker 1: have been enhanced, like because TikTok is the wild Wild West.

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Speaker 1: Nothing had been really disclosed. And I guarantee you will

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Speaker 1: have somebody on from a brand here. We'll have those

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Speaker 1: kind of people on here. And I guarantee you that

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Speaker 1: brands have changed the way they do business. The entertainment

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Speaker 1: industry changed something called the Bethany clause where people that

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Speaker 1: go on reality television have to give the network a

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Speaker 1: percentage and they sign the Bethany clause, So I guarantee

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Speaker 1: you that there's like a mascara gate change, meaning things

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Speaker 1: have to be disclosed. How do you write sponsored, how

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Speaker 1: do you write partnered? What's the right language? So while

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Speaker 1: Laurial did great and people bought the fucking mascara and

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Speaker 1: Michaela did great because people engage, and she got paid.

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Speaker 1: And if she had what I heard was a virality

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Speaker 1: clause somebody once mentioned like where that went viral? Bet

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Speaker 1: kicked in, then she probably made it a lot more money.

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Speaker 1: And you know, she's laughing her way to the bank,

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Speaker 1: but having to fend off haters, which there are a lot,

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Speaker 1: but it's okay. She's very viral, and I think by

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Speaker 1: now she could take it. And I texted her to say,

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Speaker 1: if you want me to help, you, want me to

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Speaker 1: manage you. Because she's a young girl. I think she's

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Speaker 1: gotten business savvy and she's beauty savvy. But you know,

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Speaker 1: you have to have had years and years of institutional

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Speaker 1: knowledge of how to deal with these kind of things.

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Speaker 1: But people weren't trusting their influencers. So everybody was coming

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Speaker 1: after everybody's saying can I trust you? And as it

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Speaker 1: sponsored and as it paid, and how do I know?

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Speaker 1: You know they didn't trust. So that's why everybody started

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Speaker 1: doing de influencing. Three things I don't like full face

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Speaker 1: to makeup, I hate, like michaela full face to makeup,

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Speaker 1: I hate. These are brands I fucking hate. This is

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Speaker 1: stuff that was not happening for the last year that

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Speaker 1: I've been in this vortex. Now it's how happening because

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Speaker 1: everybody goes with the bandwagon on TikTok from from a

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Speaker 1: sound to a dance to a trend, to a mascara

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Speaker 1: to a hating everybody flips into the pendulum swings and

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Speaker 1: everybody goes to a trend. So de influencing is now

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Speaker 1: a trend. I hate gimmicks and like words. So I

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Speaker 1: decided who better than me, who was fucking saying I

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Speaker 1: couldn't stand certain tom Ford, Charlotte Tilbury and d or

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Speaker 1: products a year ago when it wasn't cool, when the

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Speaker 1: cool kids weren't doing it. Why shouldn't I have a

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Speaker 1: podcast called Just Be Unfluenced so I can talk to

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Speaker 1: you honestly about how crazy shit gets and what really

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Speaker 1: sucks and what is good and kind of trends in

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Speaker 1: this space. So that's why just be unfluenced is here

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Speaker 1: and it's gonna fucking blow the doors off. And we'll

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Speaker 1: have creators on, and we'll have influencers on, and we'll

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Speaker 1: have makeup artist on, and we'll have beauty industry people on.

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Speaker 1: And this will be very, very niche like talk, but

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Speaker 1: it will speak to many of you in the mainstream

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Speaker 1: because we're gonna be talking about makeup and it's just

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Speaker 1: a very it's a cool place, and it's a cool

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Speaker 1: conversation and it's a multi billion dollar industry. They make

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Speaker 1: so much fucking money off of you guys. And like

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Speaker 1: the tiniest little bit of eyeshadow, we will be in

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Speaker 1: this gorgeous packaging and be fifty dollars and you run

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Speaker 1: to buy it at Sephora and I've been there and

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Speaker 1: it's the fucking hunger Games at Sephora. And we will

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Speaker 1: talk about the Dollars store and CBS and Walgreens and

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Speaker 1: Alta and makeup on sale and TJ Max and department

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Speaker 1: stores and Old Lady brands and TikTok famous brands, and

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Speaker 1: we will go through all of it. This is just

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Speaker 1: be influenced