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Speaker 1: Marshae Robinson is an attorney, entrepreneur, and content creator based

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Speaker 1: in North Carolina alongside her husband Michael, who is also

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Speaker 1: an attorney. So they share their journey of well, she

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Speaker 1: shares her jorney of motherhood. He's not really a mother,

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Speaker 1: but they share their journey of parenthood, fitness, and entrepreneurship

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Speaker 1: with the online community.

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Speaker 2: That is growing by the day and it's really really big.

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Speaker 2: Welcome Marshae. Hi, thank you, absolutely so.

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Speaker 1: I'm interested in some lessons because you figured out some

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Speaker 1: keys for social media and I want to know all

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Speaker 1: the things and how to grow and so what have

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Speaker 1: you learned? First, We're going to talk about money. What

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Speaker 1: have you learned about brand partnerships and monetization that you

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Speaker 1: wish you knew earlier?

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Speaker 3: Okay, that's a good question because I've been doing this

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Speaker 3: for a long time, you know, like free monetization. I

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Speaker 3: will say number one is never accept the first rate

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Speaker 3: that is to you. Right, you should already have kind

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Speaker 3: of your rates in the back of your mind.

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Speaker 4: You should kind of know generally what you're gonna charge.

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Speaker 3: For different assets, so like a real a picture, usage

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Speaker 3: those things. And I think a lot of times I

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Speaker 3: know when I got my first brand deal, I got

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Speaker 3: paid fifty dollars by Hart's.

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Speaker 2: Wow Wow.

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Speaker 3: And I tell people it wasn't even fifty because I

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Speaker 3: had to pay the transfer fee from faype.

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Speaker 4: Out to put in my account.

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Speaker 3: But you know, you get so excited to get those

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Speaker 3: offers and just know that like you can negotiate, you know,

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Speaker 3: make sure you are trying to get your value and

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Speaker 3: that you're not just jumping at the first you know,

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Speaker 3: the first offer because you're excited, you know.

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Speaker 1: So so at what at what point can you charge?

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Speaker 2: So let's say I'm not.

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Speaker 1: As big as Marchie on Instagram or TikTok or whatever.

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Speaker 1: At what point is there a number that I can

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Speaker 1: start charging that is there another metric people will look at.

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Speaker 3: So I definitely think, you know, you have to take

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Speaker 3: into account your metrics in a way, just because it's

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Speaker 3: always nice to give something tangible. So like maybe you

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Speaker 3: charge a percentage of your following. I know, when I

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Speaker 3: first started understanding that you could monetize, someone in the industry,

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Speaker 3: was like, oh, charge you know, four percent of your following.

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Speaker 4: So take your following, multiply that about.

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Speaker 3: Four percent, and that's what you should charge for a post,

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Speaker 3: you know, and then if you do a real maybe

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Speaker 3: it's more because it's video.

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Speaker 4: If you do stories, cut that in half.

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Speaker 3: A lot of the calculators out there to me low volume,

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Speaker 3: so I wouldn't necessarily go by that. But I also

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Speaker 3: tell people like, you have to charge for your time

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Speaker 3: and effort. I think being an attorney, that's kind of

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Speaker 3: drilled in you from day one is that like, your

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Speaker 3: time is valuable, you know, so the time you take

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Speaker 3: to strategize your content, to shoot your content, to edit,

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Speaker 3: you know, to get it wrapped up nice and pretty

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Speaker 3: for the brand, all those things cost money, So you

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Speaker 3: don't you are valuable from day one.

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Speaker 4: Even when it's just you know, your cousin's following you

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Speaker 4: are your.

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Speaker 3: Best friend, You're still valuable because you are putting your

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Speaker 3: time in. So I think you just need to take

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Speaker 3: into account everything you're doing, because sometimes we think we

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Speaker 3: make it a lot, and then if you take the

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Speaker 3: time you spent and cut that down and multiply, you're like, oh,

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Speaker 3: I wasn't making that much, you know, based on my efforts.

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Speaker 3: So definitely just make sure something you're comfortable with. I

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Speaker 3: would never give like a heart and fast this is

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Speaker 3: what you should charge. But yeah, I would definitely think about,

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Speaker 3: you know, factoring your following, but also your time.

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Speaker 1: How do you decide what parts of your life to

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Speaker 1: share and what to keep private.

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Speaker 3: So I feel like I call myself a true lifestyle

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Speaker 3: creator because I just kind of.

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Speaker 4: Share a lot of things.

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Speaker 3: I always love fashion and beauty, and when I first

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Speaker 3: started creating content, I was just I just had a blog,

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Speaker 3: so it was just pictures from the internet, and then

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Speaker 3: it evolved to personal style photos. And then when I

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Speaker 3: got married, I featured my husband. And if I started

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Speaker 3: businesses or when I was working in corporate, I would

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Speaker 3: feature those things. And now I'm a mom, so I

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Speaker 3: feature that. So I like to kind of share the

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Speaker 3: things that I'm passionate about. But I feel like everyone

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Speaker 3: should have that boundary. There's just certain things I don't

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Speaker 3: share that much of. I don't really share a lot

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Speaker 3: of my daughter. I don't share her face. I just

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Speaker 3: feel like, you know, I'm an I'm an abies baby.

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Speaker 3: So I grew up in a town where you could

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Speaker 3: go outside and you're just out in the streets.

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Speaker 4: There's no phones.

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Speaker 3: Nope, there's not gonna be a picture of it tomorrow,

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Speaker 3: and so I want to give her as much of

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Speaker 3: that upbringing as I had, because I feel like, you know,

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Speaker 3: that was.

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Speaker 4: The way to be, you know, where you're not just

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Speaker 4: everything isn't just online. So I try to limit her as.

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Speaker 3: Much as possible, but she's with me a lot, so

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Speaker 3: she is in some of the content.

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Speaker 4: So that's probably my main thing.

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Speaker 1: So when before you became the marshe you know one

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Speaker 1: hundred and sixty thousand people on Instagram know, and you

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Speaker 1: know almost one hundred thousand or more on TikTok No,

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Speaker 1: when you decided I'm going to start sharing, what was

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Speaker 1: that decision making process? Like, like, how did you say

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Speaker 1: this is the kind of thing I'm going to do?

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Speaker 1: And when I got two followers, I'm going to keep

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Speaker 1: doing this thing?

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Speaker 4: Right?

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Speaker 3: I think I looked up in that I started a

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Speaker 3: blog first, and I started that in like twenty twelve maybe,

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Speaker 3: and it was really just a lot of the I feel.

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Speaker 3: I feel like a lot of the content creators who

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Speaker 3: are on different social platforms but started with a blog,

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Speaker 3: they'll all tell you it was a creative outlet. Right,

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Speaker 3: Like I'm a new attorney. I'm trying to figure out

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Speaker 3: what I'm gonna do with my life. But I've always

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Speaker 3: had a creative side, and people were starting to make

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Speaker 3: blogs in the years preceding that. So when I would

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Speaker 3: share with my family, they're like, you know, you could

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Speaker 3: just start a blog. I'm like me really, And then

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Speaker 3: I would just share images you know that I found.

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Speaker 3: And I think I lucked up because back then there

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Speaker 3: was no such thing as influencers. There was no such

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Speaker 3: thing as monetization and making money, and.

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Speaker 4: This wasn't a job.

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Speaker 3: So if you were blogging in twenty, well, it's because

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Speaker 3: you were truly passionate about what you were blogging about. Yeah,

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Speaker 3: So I think I looked up with that because I

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Speaker 3: kind of found my foundation in my footing early, and

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Speaker 3: so when I was able to monetize some years down

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Speaker 3: the line, I really didn't have to shift anything, right,

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Speaker 3: I was able to monetize kind of what I was

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Speaker 3: already sharing.

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Speaker 4: So I think that that helped me tremendously.

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Speaker 3: With you know what I share, because everything I share

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Speaker 3: I'm super passionate about and I would share it even

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Speaker 3: if I wasn't making money.

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Speaker 4: So I think that's the key.

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Speaker 1: Yeah, I'm interested in how you view social media and

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Speaker 1: your and your personal voice in other people's voices evolving

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Speaker 1: like what works on these platforms. I watch a lot

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Speaker 1: of YouTube creators and like some of them you never

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Speaker 1: see their face. Some of them you see their face,

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Speaker 1: but they don't talk. They'll just use captions. Some of

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Speaker 1: them still can show like a day in the life.

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Speaker 1: Some people used to show in the day of life,

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Speaker 1: and that doesn't work anymore. Like, I wonder how you

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Speaker 1: think about finding a voice right on all these platforms.

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Speaker 3: It's so tricky, Like I feel like it's always a

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Speaker 3: juggling act, like you're never gonna have your like one

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Speaker 3: hundred method there. So like one thing about me, I

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Speaker 3: always remain flexible. I'm always willing to try a new

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Speaker 3: platform or kind of like a new feature on the platforms.

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Speaker 3: I think that one it keeps me challenged, which I

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Speaker 3: know just me personally.

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Speaker 4: I like to be challenged on different things.

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Speaker 3: But I think too, it's kind of finding how you

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Speaker 3: can share what you're already passionate about in a new way.

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Speaker 4: I was actually just talking to my managers today.

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Speaker 3: Because I just started like being super active on threads right,

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Speaker 3: and I'm like, okay, well, I'm not just gonna push

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Speaker 3: my video content to threads because people are like, look

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Speaker 3: already falling on on ID where I'm gonna go?

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Speaker 4: Are always following you on TikTok Where am I going

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Speaker 4: to go? On threads?

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Speaker 3: So one thing I have always loved talking about is

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Speaker 3: like pop culture and just like nostalgic television shows and stuff,

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Speaker 3: and my friends made play.

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Speaker 4: Because they're like your memories great, like why do you

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Speaker 4: remember that?

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Speaker 3: And so so, starting like a week ago, I just

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Speaker 3: started sharing all these like random pop culture moments. I

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Speaker 3: love the different things, and they're like doing so well

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Speaker 3: on threads and I'm like, okay, well, I guess this

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Speaker 3: is my threads. Like I come to threats to share

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Speaker 3: these things that might be overkilled on IG, but it's

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Speaker 3: still being still in my voice. And so like even

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Speaker 3: on TikTok, people joke like on TikTok, you could just

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Speaker 3: be your regular self. On IG, you have to package

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Speaker 3: you're pretty right. So I might have a random thought

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Speaker 3: that I would never put on a on a reel,

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Speaker 3: but it would be funny on a TikTok, or it

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Speaker 3: just might be another way for people to get to

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Speaker 3: know me on TikTok since that's my newer platform.

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Speaker 4: I guess compared to IG. So it's just kind.

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Speaker 3: Of finding different ways to share kind of the content

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Speaker 3: you already share, or share maybe a part of your

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Speaker 3: personality that you haven't shared, because that's essentially what happened

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Speaker 3: when IG went from just pictures. So like now it's

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Speaker 3: mostly reals, right, So now you're having to talk and.

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Speaker 4: Entertain people more. I feel like you did when it

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Speaker 4: was just pictures.

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Speaker 3: So just remain inflexible and just kind of think outside

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Speaker 3: of the box, but keeping that passion and keeping the authenticity.

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Speaker 4: It's hard, though, but that's what I try to do.

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Speaker 1: Yeah, you talk often about like multiple revenue streams, and

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Speaker 1: you said, I find this quote where you said one

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Speaker 1: thing my dad always taught me was that I should

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Speaker 1: never rely on one stream of income. His advice is

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Speaker 1: one of the main reasons why I stuck with my

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Speaker 1: blog for so long. There are times I wanted to quit,

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Speaker 1: but I kept going and glad. I'm glad I did.

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Speaker 1: I think it allows me to take risks in both

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Speaker 1: my day job and with my blog. So you often

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Speaker 1: talk about this, and I wonder how do you actively

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Speaker 1: apply that to your life in business today? You know

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Speaker 1: that effort to make sure you got these different streams

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Speaker 1: coming in.

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Speaker 4: So.

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Speaker 3: Basically as an entrepreneur, I watched my dad as an entrepreneur,

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Speaker 3: So that's definitely something he said and showed me, like

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Speaker 3: having multiple threings in income is very important.

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Speaker 4: And I feel like the biggest way I showed that.

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Speaker 3: Or I applied that to my life is when I

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Speaker 3: was like when I first started content creation and all

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Speaker 3: these other things, I had a corporate job the whole time,

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Speaker 3: and I didn't leave until twenty twenty, and I mean

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Speaker 3: I had to basically be pushed up against the corner,

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Speaker 3: like I had no choice but to leave because I

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Speaker 3: had the content creation just kind of blew up during quarantine.

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Speaker 4: And I also had some other.

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Speaker 3: Businesses I was starting, and I was getting to the

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Speaker 3: point with those where I needed to put a lot

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Speaker 3: more time into them. They required some travel and I

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Speaker 3: worked remotely with my job, but we were also I

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Speaker 3: worked in clinical research, so obviously everything was just going

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Speaker 3: crazy during that time, and I was like, Okay, I

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Speaker 3: can't physically do all these things, and what are the things.

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Speaker 4: That I should focus on now versus the thing that

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Speaker 4: will always be there?

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Speaker 3: And I already had like ten years of corporate experience,

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Speaker 3: so I was like, I can always go back, right,

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Speaker 3: but until then, you know, I did the full time job,

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Speaker 3: I did those things. You know, I'll do a side job,

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Speaker 3: and I'll always go back to corporate if I have to,

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Speaker 3: because I just feel like when you have different places

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Speaker 3: where you can get income, obviously it's a great way

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Speaker 3: to build your wealth, but more importantly, it just gives

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Speaker 3: you the feeling that like, I don't have to I

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Speaker 3: don't have to take this brand deal that I don't

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Speaker 3: feel like aligns with my with my brand, my personal brand,

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Speaker 3: because I don't I don't have to be desperate for

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Speaker 3: this brand deal, you know, or I don't have to

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Speaker 3: make content that maybe I'm not passionate about and then

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Speaker 3: I lose that authenticity because that's super important to me.

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Speaker 4: So yeah, I think it just gives you more freedom, which.

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Speaker 3: I mean that's what we all want right with our job,

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Speaker 3: is just like the freedom to do the things that

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Speaker 3: we want to do when we have the option.

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Speaker 1: So yeah, you know, I'm interested in how you think

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Speaker 1: about consistency because so many people will get started on

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Speaker 1: these platforms and you know they'll go hard for three days,

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Speaker 1: you know, for days, three weeks, and then they just

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Speaker 1: fall off and then they'll come back and do another

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Speaker 1: three days for it. Like, how do you how do

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Speaker 1: you think about consistency?

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Speaker 3: Yeah, well, I feel like this is the biggest part

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Speaker 3: where passion comes in, right, because if you just are like,

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Speaker 3: I'm gonna just make content because I want to make

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Speaker 3: a whole lot of money. And I see these pr

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Speaker 3: boxes and I see this and see that, I'm like, Okay,

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Speaker 3: that's definitely glamorous, but that's probably twenty or thirty percent.

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Speaker 4: You know, maybe for bigger influencers there's.

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Speaker 3: More glamorous, but you know, what sustains you and what

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Speaker 3: you're doing mostly is just creating content, brainstorming, pitching brand,

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Speaker 3: Like you're doing a lot of the non glamorous things,

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Speaker 3: you know. So if you're not passionate about what you're

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Speaker 3: writing about, you're not gonna be consistent. If you're not

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Speaker 3: doing it for the right reasons, you're not gonna be consistent.

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Speaker 3: And I think the biggest thing that I learned about discipline.

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Speaker 3: You know, they say you have to keep a promise

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Speaker 3: to yourself, you know, And I'm like, if I can't

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Speaker 3: get up and make content every day, like it's a job,

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Speaker 3: why do I expect to make it a job.

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Speaker 4: Right. You can't just go to work three days and

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Speaker 4: not show up for two days. They gonna fire you.

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Speaker 3: Right, So if you and you make content for three

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Speaker 3: days and then you don't post for.

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Speaker 4: Two days, what are you teaching?

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Speaker 3: You're teaching people like I can't trust this person to

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Speaker 3: create content, right, I can't trust this person to be

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Speaker 3: available or you know, be present. So I'm just not

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Speaker 3: even gonna worry about it. And a brand, they might

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Speaker 3: not see your content, you know, or your status fluctuate,

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Speaker 3: or they're not consistent, so a brand is like, oh,

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Speaker 3: we'll pass on them for now.

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Speaker 4: So I think if you really want it to be

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Speaker 4: a job, you have to treat it like a job.

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Speaker 3: And like I said, I'm passionate about what I share,

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Speaker 3: so it really doesn't. I mean, it feels like work,

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Speaker 3: but you know, a fun job compared to what I've

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Speaker 3: done before, So definitely not.

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Speaker 4: You know, yeah, too hard to be consistent now.

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Speaker 1: But yeah, man, you mentioned earlier you know how platforms

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Speaker 1: can be changing.

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Speaker 2: You know, Instagram used to be one way, now it's

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Speaker 2: more reals and et cetera.

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Speaker 1: How do you as an influencer somebody who makes a living,

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Speaker 1: creating content? How do you how do you pay attention

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Speaker 1: if you pay attention at all to what's working on

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Speaker 1: with the algorithms and the platform features.

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Speaker 4: I will say I'm an analytics nerd.

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Speaker 3: I love digging down into the numbers and seeing like, oh,

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Speaker 3: when they are like my followers most active, or what

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Speaker 3: did they like that I posted recently? Or what just

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Speaker 3: really jumped off? And Okay, how can I take the

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Speaker 3: essence of that and do it again right? Not just

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Speaker 3: completely knock it off again, but or goutye it again?

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Speaker 4: But what is it that they liked about it? Right?

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Speaker 3: And I try to be really I mean, I just

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Speaker 3: started like a broadcast channel on my IG because I'm like,

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Speaker 3: I really just want to connect with people a lot more,

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Speaker 3: because I think when you.

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Speaker 4: Know them and you kind of talk on just a.

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Speaker 3: Normal personal level, you kind of see what what are

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Speaker 3: they looking for? What really connects with the people that

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Speaker 3: follow you know that follow me? And I'll just say

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Speaker 3: I don't understand the Instagram algorithm. I've had numerous meetings

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Speaker 3: with Instagram, and it can be frustrating, Like you can

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Speaker 3: post a video that you spent an hour on and

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Speaker 3: it's like nobody sees it, and then I'll make a

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Speaker 3: fly by Night video and it gets like ten million views.

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Speaker 4: I'm like, this doesn't even make any sense.

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Speaker 3: So I tell everybody if you find yourself really like

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Speaker 3: just being over the algorithm, or you're like, why why

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Speaker 3: is my reach not here? Why just post it engaged

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Speaker 3: for an hour and get off the app. You don't

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Speaker 3: have to live on the app, just because that's a

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Speaker 3: part of your job, right. You can post, you can interact,

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Speaker 3: but you don't have to be sitting there, you know,

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Speaker 3: playing the comparison game or being frustrated.

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Speaker 4: So I just think you just have to be.

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Speaker 3: Try to stay as positive as possible and focus on

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Speaker 3: the analytics. You can't control, because I can't control if

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Speaker 3: IG wants to come tomorrow and make my reach ten

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Speaker 3: million or make it ten people.

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Speaker 4: I can't control that.

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Speaker 3: But I can control making my content every day, posting

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Speaker 3: what I want to post but also what you know,

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Speaker 3: helps my audience, and that's all I can really do,

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Speaker 3: and I think that's what keeps me from spiraling. You know,

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Speaker 3: sometimes when the contient doesn't do how I want it to,

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Speaker 3: like how I wanted to, I.

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Speaker 1: Guess, yeah, and you said to treat this like a job,

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Speaker 1: and I wonder how much thoughtfulness in advance goes into

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Speaker 1: creating this content, Like are you, like you know, doing

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Speaker 1: like real content planning or you like planning out the next.

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Speaker 2: Two three weeks a month? Are using spreadsheets for that?

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Speaker 1: Or are you waiting day by day for inspiration to

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Speaker 1: hit like, Oh, I'm gonna make a post about that.

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Speaker 4: I would say it's a little it's a little bit

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Speaker 4: of both.

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Speaker 3: Honestly, I have managers, so they are constantly doing strategy

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Speaker 3: with me. They probably are like, can you girl stick

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Speaker 3: to the content calendar?

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Speaker 4: Like I know they would. They could probably make a

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Speaker 4: calendar for me right and be like post.

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Speaker 3: This on this ded hit all your pillars right, which

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Speaker 3: because I'm lifestyle it is sometimes hard because I'll be like, dang,

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Speaker 3: I've like literally only posted about my husband like this week,

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Speaker 3: or I haven't posted any fashion in two weeks. So

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Speaker 3: some I do like to hit all the pillars, but

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Speaker 3: I am so I think it's just my personality.

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Speaker 4: I hate being like so.

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Speaker 3: I don't know regiment it sometimes so like sometimes I'm

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Speaker 3: good about it, and sometimes I'm like, oh, I just

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Speaker 3: had this idea, and I'll have ideas strike all the time.

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Speaker 3: I have so many lists with ideas, So I think

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Speaker 3: the sweet spot is having the schedule where I know

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Speaker 3: I need to I want to do a certain amount

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Speaker 3: of this type of post this week, a certain amount

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Speaker 3: of that type of post this week, and then I

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Speaker 3: have a running list of just ideas and things that

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Speaker 3: come to me, and maybe like there's an idea that

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Speaker 3: makes sense to post during a certain cell right, or

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Speaker 3: maybe there's an idea that I have that's like, oh,

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Speaker 3: this will be better during holiday because certain times a

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Speaker 3: year are going to be more scheduled out because you

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Speaker 3: know during the holidays you're gonna be posting a lot

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Speaker 3: of holiday content, or like we have Easter coming up,

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Speaker 3: so there's certain things I know I want to capture

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Speaker 3: for that, so I can go ahead and plan those.

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Speaker 3: But I just like a little bit above, because I

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Speaker 3: do think as a true creative you can feel stifled

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Speaker 3: and you have to be too scheduled out. So I

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Speaker 3: don't want to feel that way, but I do unders

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Speaker 3: saying that if you want to be consistent and you

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Speaker 3: want to constantly give value, sometimes you do have to

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Speaker 3: make sure you're organized.

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Speaker 4: So yeah, I think my manager like that answer. No, calendar.

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Speaker 1: You know, I want you to talk about your your

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Speaker 1: business now and like you're in a natural haircare space

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Speaker 1: and like this is this a result of, Hey, I

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Speaker 1: have this platform, I would love to, you know, offer

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Speaker 1: something to the community or is something you had an

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Speaker 1: idea for previous to that and the platform just allows

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Speaker 1: you the opportunity to explore.

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Speaker 4: Yeah, so definitely an idea I had before I grew up.

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Speaker 3: My mom was a cosmotologist and cosmotology instructor.

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Speaker 4: So my whole life my mom.

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Speaker 3: I've been going to the salons and I feel like

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Speaker 3: if you as any salon owner's child, you were in

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Speaker 3: that salon every weekend, every night, you know, after school

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Speaker 3: and everything.

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Speaker 4: And one thing about my mom.

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Speaker 3: She always worked in kind of like an upscale salon

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Speaker 3: where she would be the only black silace or one

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Speaker 3: of two black silas, and most of her, if not all,

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Speaker 3: of her clientele were black women and they would come

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Speaker 3: and there was only one product. Everybody knows Mazzani, which

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Speaker 3: Mazzani is great, but that was the only product. And

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Speaker 3: it's like, Okay, everyone else can choose from all these

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Speaker 3: different products, but the one product geared towards our hair texture.

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Speaker 3: And I guess that was suitable for I guess a

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Speaker 3: luxury salon was Mazani. So I know, I always just

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Speaker 3: kind of I think seeing women come to the salon,

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Speaker 3: because especially for black women, it's just such a it's

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Speaker 3: almost like.

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Speaker 4: A therapy situation. Like you come, you've.

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Speaker 3: Had a long day, you get your hair done, you

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Speaker 3: leave feeling beautiful, and it's just you know.

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Speaker 4: It's just a transformative experience.

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Speaker 3: I think that always resonated with me, which is where

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Speaker 3: like the beauty I guess pillar for me comes. And

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Speaker 3: I had been talking to my husband actually a lot

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Speaker 3: about how I was like, I really want to start

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Speaker 3: a hair camera in like I wanted to be as

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Speaker 3: clean as possible because I had a close family member

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Speaker 3: get diagnosed with cancer and I was trying to find

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Speaker 3: her clean products, and so I was like, I want

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Speaker 3: to get her like clean hair care, clean everything. And

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Speaker 3: I was like, man, I wish we could have something

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Speaker 3: that was like super as clean as possible, vegan, you know,

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Speaker 3: cruelty free, but also still have that luxury feeling that

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Speaker 3: the women would have when they would come in my

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Speaker 3: mom salon. And so my husband's like, all right, look,

439
00:20:23,640 --> 00:20:25,639
Speaker 3: we're stuck at home. So let's go ahead and do

440
00:20:25,680 --> 00:20:28,239
Speaker 3: this hair care because you know, it was clearly we

441
00:20:28,240 --> 00:20:30,639
Speaker 3: were going to be quarantined for a while, and you know,

442
00:20:30,800 --> 00:20:34,359
Speaker 3: we did the research. He actually found a chemist that

443
00:20:34,440 --> 00:20:38,800
Speaker 3: could do the type of product I wanted, which was

444
00:20:38,800 --> 00:20:43,639
Speaker 3: like clean, cruelty free, also specialized in like textured hair,

445
00:20:43,840 --> 00:20:46,439
Speaker 3: black hair. And I was like, oh, perfect, you know,

446
00:20:46,600 --> 00:20:49,240
Speaker 3: let's do it. And so I was like, let's start

447
00:20:49,280 --> 00:20:51,919
Speaker 3: with a product that I know is important to my regimen,

448
00:20:52,000 --> 00:20:55,600
Speaker 3: which is going to be a hair mass and deepconditioning mass.

449
00:20:55,600 --> 00:20:58,360
Speaker 3: And I started with that and we formulated it for

450
00:20:58,400 --> 00:21:00,600
Speaker 3: a long time and then you know, all the different

451
00:21:00,640 --> 00:21:02,679
Speaker 3: we ran into a lot of different things with just

452
00:21:02,840 --> 00:21:05,920
Speaker 3: kind of the like we had a lot of issues

453
00:21:05,920 --> 00:21:10,399
Speaker 3: with delays of packages during twenty twenty and twenty twenty one.

454
00:21:10,480 --> 00:21:11,200
Speaker 4: It was just a lot.

455
00:21:11,280 --> 00:21:15,000
Speaker 3: But we launched it and it's an amazing hair mask.

456
00:21:15,119 --> 00:21:17,760
Speaker 3: And that's the only one I've used literally since twenty twenty.

457
00:21:18,000 --> 00:21:21,439
Speaker 3: And we are almost done formulating our second product. But

458
00:21:21,520 --> 00:21:23,399
Speaker 3: I feel like I have sophomore jinks.

459
00:21:23,480 --> 00:21:24,639
Speaker 4: Is that what they call it when you have a

460
00:21:24,640 --> 00:21:25,280
Speaker 4: second album.

461
00:21:25,560 --> 00:21:28,000
Speaker 3: Where I just wanted to be as perfect as the mast,

462
00:21:28,400 --> 00:21:30,680
Speaker 3: But you know, I'm fine with taking my time because

463
00:21:30,720 --> 00:21:32,840
Speaker 3: I just want to put out things that I'm passionate

464
00:21:32,840 --> 00:21:35,680
Speaker 3: about and that I feel like I would use. So

465
00:21:36,000 --> 00:21:36,920
Speaker 3: it has to be perfect.

466
00:21:37,080 --> 00:21:39,760
Speaker 2: But where can people find Where can people find it?

467
00:21:39,920 --> 00:21:40,399
Speaker 2: Your stuff?

468
00:21:41,640 --> 00:21:45,879
Speaker 3: So Easilen Beauty is the website, and I also we

469
00:21:45,960 --> 00:21:48,920
Speaker 3: have an IG page and I actually have it linked

470
00:21:48,960 --> 00:21:51,159
Speaker 3: on my bio too, so if they go to my page,

471
00:21:51,200 --> 00:21:51,960
Speaker 3: it's linked there.

472
00:21:52,320 --> 00:21:54,080
Speaker 4: And also the website.

473
00:21:54,200 --> 00:21:57,359
Speaker 3: So and we're sold on Amazon, so you know, use

474
00:21:57,400 --> 00:21:58,600
Speaker 3: your Amazon prom.

475
00:21:58,960 --> 00:21:59,800
Speaker 4: And you can get it.

476
00:22:00,119 --> 00:22:03,399
Speaker 3: You know, you're two day apprecipping if you want to

477
00:22:03,400 --> 00:22:07,640
Speaker 3: do Amazon. And we're currently talking to a few retailers,

478
00:22:07,680 --> 00:22:10,159
Speaker 3: so hopefully you'll be able to like go in the

479
00:22:10,160 --> 00:22:10,800
Speaker 3: store and get it.

480
00:22:11,520 --> 00:22:15,960
Speaker 1: But what is in March's e DC every day carry?

481
00:22:16,040 --> 00:22:18,479
Speaker 1: Like what are the things that like be on your

482
00:22:18,520 --> 00:22:21,440
Speaker 1: phone that you always got to have, like you know

483
00:22:21,720 --> 00:22:23,680
Speaker 1: nearby when you leave a house, you're in the.

484
00:22:23,640 --> 00:22:25,240
Speaker 2: Car, you at work, in the gy like where have

485
00:22:25,320 --> 00:22:27,240
Speaker 2: you at? These things got to be close.

486
00:22:28,359 --> 00:22:30,440
Speaker 4: Honestly, if you said.

487
00:22:30,240 --> 00:22:34,600
Speaker 3: Don't put my phone, uses the phone my camera, I

488
00:22:34,640 --> 00:22:38,680
Speaker 3: would say my camera because I like to just capture

489
00:22:38,680 --> 00:22:42,160
Speaker 3: a lot of video. I've realized the hardest thing about

490
00:22:42,240 --> 00:22:45,040
Speaker 3: video content is capturing it in the moment, right, because

491
00:22:45,040 --> 00:22:46,480
Speaker 3: then you think you want a video need like I

492
00:22:46,520 --> 00:22:50,080
Speaker 3: don't have the content. So my camera and everything else

493
00:22:50,440 --> 00:22:51,160
Speaker 3: is for my daughter.

494
00:22:51,200 --> 00:22:53,120
Speaker 4: Okay, I have to have everything.

495
00:22:52,840 --> 00:22:55,880
Speaker 3: She might need, so it's almost like everything I might

496
00:22:55,960 --> 00:22:57,680
Speaker 3: want as just taking a back seat.

497
00:22:57,920 --> 00:23:00,840
Speaker 2: Are you talking about your phone camera? Are you cheating

498
00:23:00,920 --> 00:23:01,440
Speaker 2: on this one?

499
00:23:01,920 --> 00:23:02,040
Speaker 4: No?

500
00:23:05,480 --> 00:23:08,159
Speaker 2: I dig what do you use? Tell me what you use?

501
00:23:09,640 --> 00:23:10,639
Speaker 2: What camera do you is?

502
00:23:11,280 --> 00:23:13,159
Speaker 3: Okay, don't get this one because I feel like this

503
00:23:13,240 --> 00:23:16,240
Speaker 3: was about obsolete. But it's the cannon N fifty but

504
00:23:16,320 --> 00:23:19,040
Speaker 3: it's so lightweight. And then I got this lens. It's

505
00:23:19,080 --> 00:23:24,000
Speaker 3: the eleven to twenty two millimeter cannon lens and it's honestly,

506
00:23:24,000 --> 00:23:26,960
Speaker 3: it's like lightweight, small stuff. But I really want to

507
00:23:27,160 --> 00:23:30,520
Speaker 3: get something like everyone. I feel like I'm seeing them

508
00:23:30,640 --> 00:23:31,720
Speaker 3: use these like Sony.

509
00:23:32,880 --> 00:23:34,280
Speaker 4: They're like cinematic cameras.

510
00:23:34,320 --> 00:23:36,840
Speaker 3: I really want something that's like a little more cinematic

511
00:23:37,080 --> 00:23:38,919
Speaker 3: because I just want to make I don't know.

512
00:23:38,960 --> 00:23:42,480
Speaker 4: I just love the feel of, like of the videos.

513
00:23:42,000 --> 00:23:44,120
Speaker 3: That come from them, So I think I'm probably gonna

514
00:23:44,200 --> 00:23:47,320
Speaker 3: upgrade soon, but I don't know. I told myself I

515
00:23:47,359 --> 00:23:51,159
Speaker 3: have to start posting YouTube videos and be consistent before

516
00:23:51,359 --> 00:23:53,439
Speaker 3: I can upgrade myself on the camera.

517
00:23:54,200 --> 00:23:55,760
Speaker 4: It's a nig a deal on myself.

518
00:23:57,320 --> 00:23:59,720
Speaker 1: I got one more for you. And so how do

519
00:23:59,760 --> 00:24:02,199
Speaker 1: you work with your husband? Like, how do you and

520
00:24:02,320 --> 00:24:05,880
Speaker 1: him balance the business relationship and the partnership?

521
00:24:07,960 --> 00:24:10,680
Speaker 3: Man, I think because we've known each other for so long.

522
00:24:11,400 --> 00:24:14,080
Speaker 3: We actually met in middle school, so we know each

523
00:24:14,119 --> 00:24:17,720
Speaker 3: other and we're from I think we are very similar,

524
00:24:18,920 --> 00:24:21,120
Speaker 3: just kind of like how we grew up and kind

525
00:24:21,119 --> 00:24:23,880
Speaker 3: of like our ways of handling things, in our ways

526
00:24:23,880 --> 00:24:26,560
Speaker 3: of communicating, which helps, right because we're I feel like

527
00:24:26,560 --> 00:24:27,160
Speaker 3: we're starting.

528
00:24:27,200 --> 00:24:28,960
Speaker 4: We got a little bit of a head start there.

529
00:24:29,560 --> 00:24:34,920
Speaker 3: And also he is a good partner for me because

530
00:24:34,920 --> 00:24:38,199
Speaker 3: in the ways that he is strong, right, you know,

531
00:24:38,520 --> 00:24:41,160
Speaker 3: I feel like I'm very type A. He's super laid

532
00:24:41,160 --> 00:24:44,480
Speaker 3: back and he can see when something is about to.

533
00:24:45,920 --> 00:24:48,120
Speaker 4: Maybe crash out, you know, and he'll be like, man,

534
00:24:48,440 --> 00:24:49,720
Speaker 4: it's okay, like I'll.

535
00:24:49,480 --> 00:24:52,040
Speaker 3: Handle it, like let me do this, or he will

536
00:24:52,080 --> 00:24:54,520
Speaker 3: talk me down like you know, it's not a big deal,

537
00:24:54,680 --> 00:24:57,840
Speaker 3: or it's okay, we'll do this. And so I think

538
00:24:58,240 --> 00:25:04,159
Speaker 3: just honoring each other's strong strong I guess characteristics or

539
00:25:04,200 --> 00:25:08,520
Speaker 3: strong points and not feeling like I think like sometimes

540
00:25:08,520 --> 00:25:10,359
Speaker 3: egos can get in a way when you work with somebody,

541
00:25:10,400 --> 00:25:11,159
Speaker 3: you know, even.

542
00:25:11,040 --> 00:25:13,040
Speaker 4: If it's not a romantic relationship, it could be a friend.

543
00:25:13,560 --> 00:25:15,679
Speaker 3: And like, I don't feel like if he steps up

544
00:25:15,680 --> 00:25:18,200
Speaker 3: in a situation or he takes the leading situation, that's

545
00:25:18,240 --> 00:25:20,480
Speaker 3: a knock on me. I'm like thankful, you know what

546
00:25:20,520 --> 00:25:22,800
Speaker 3: I mean, Like, thank you for taking the rains on

547
00:25:22,800 --> 00:25:23,400
Speaker 3: this situation.

548
00:25:24,000 --> 00:25:26,320
Speaker 4: And so I think just open.

549
00:25:26,040 --> 00:25:29,719
Speaker 3: Communication everything makes a marriage strong, makes a partnership strong.

550
00:25:30,080 --> 00:25:32,520
Speaker 3: Anybody will tell you even if they start a business

551
00:25:32,520 --> 00:25:34,840
Speaker 3: with a complete stranger, it is like a marriage, you know.

552
00:25:34,960 --> 00:25:39,040
Speaker 3: So I think just communication, knowing when to let the

553
00:25:39,080 --> 00:25:41,480
Speaker 3: other person take the reins is is a huge part

554
00:25:41,480 --> 00:25:43,639
Speaker 3: and leaving your ego at the door, because it's just

555
00:25:43,680 --> 00:25:46,639
Speaker 3: like y'all should y'all have a common goal and it

556
00:25:46,720 --> 00:25:48,919
Speaker 3: shouldn't be about like one person feeling better than the

557
00:25:48,960 --> 00:25:51,199
Speaker 3: other and one person getting their way. It's about the

558
00:25:51,280 --> 00:25:54,680
Speaker 3: business moving forward in the best possible way. And when

559
00:25:54,720 --> 00:25:56,840
Speaker 3: you keep that, keep your eye on the prize, you know,

560
00:25:57,040 --> 00:25:59,119
Speaker 3: it makes it a lot easier to do.

561
00:26:00,080 --> 00:26:02,480
Speaker 5: Black Tech Green Money is a production of Blavity Afro

562
00:26:02,640 --> 00:26:05,520
Speaker 5: Tech on the Black Effect podcast, Networking Night, Heart Media

563
00:26:05,600 --> 00:26:08,480
Speaker 5: and it's produced by Morgan Debonne and me Well Lucas

564
00:26:08,800 --> 00:26:11,520
Speaker 5: with the Ad Digital production support by Kate McDonald, Sarah

565
00:26:11,600 --> 00:26:14,439
Speaker 5: Ergan and Jada McGee. Special thank you to Michael Davis

566
00:26:14,440 --> 00:26:16,479
Speaker 5: and Love Beach. Learn more about my guests and other

567
00:26:16,560 --> 00:26:20,000
Speaker 5: techtshof as an Innovators at afrotech dot com. The video

568
00:26:20,080 --> 00:26:22,160
Speaker 5: version of this episode will drop to Black Tech Green

569
00:26:22,160 --> 00:26:25,200
Speaker 5: Money on YouTube, so tap in, enjoy your Black Tech

570
00:26:25,240 --> 00:26:28,760
Speaker 5: Green Money, share us to somebody, Go get your money.

571
00:26:29,359 --> 00:26:30,000
Speaker 2: Peace in love,