1 00:00:01,880 --> 00:00:07,600 Speaker 1: Afrotech Executive is our multi city series which empowers corporate executives, investors, 2 00:00:07,600 --> 00:00:10,080 Speaker 1: and tech moguls. And we kick off our twenty twenty 3 00:00:10,080 --> 00:00:12,840 Speaker 1: three series with a trip to Seattle to Washington Mark's 4 00:00:12,880 --> 00:00:17,040 Speaker 1: thirtieth We're in the city discussing artificial intelligence with Jessica Matthews, 5 00:00:17,239 --> 00:00:19,560 Speaker 1: founder of Uncharted. Be in the house with us this 6 00:00:19,640 --> 00:00:23,560 Speaker 1: year for an Afrotech Executive event. Miss experienced dot afrotech 7 00:00:23,640 --> 00:00:29,120 Speaker 1: dot com to learn more. I'm Will Lucas, missus Black Tech, 8 00:00:29,400 --> 00:00:32,400 Speaker 1: Green Money. I'm gonna introduce you to some of the 9 00:00:32,440 --> 00:00:35,720 Speaker 1: biggest names, some of the brightest minds and brilliant ideas. 10 00:00:35,880 --> 00:00:38,080 Speaker 1: If you're a blacking building or simply using tech to 11 00:00:38,120 --> 00:00:46,479 Speaker 1: secure your bag. This podcast is Feeling Drew hansonness in 12 00:00:46,560 --> 00:00:50,360 Speaker 1: the War, winning designer, entrepreneur and founder currently working on 13 00:00:50,440 --> 00:00:54,840 Speaker 1: cannabis related technologies. His undergrad is in Engineering Physics from 14 00:00:54,840 --> 00:00:57,760 Speaker 1: the University and Saskatchewan and He's Got a Mass is 15 00:00:57,800 --> 00:01:01,120 Speaker 1: an industrial design from Italy. Drew balance is the requirements. 16 00:01:01,160 --> 00:01:04,280 Speaker 1: The both feels naturally in any design strategy, so I 17 00:01:04,360 --> 00:01:08,119 Speaker 1: ask them our designers naturally good at design, Like he said, 18 00:01:08,160 --> 00:01:10,360 Speaker 1: something you can be born with or it's good and 19 00:01:10,440 --> 00:01:13,360 Speaker 1: inspired design a concept that can be taught in school. 20 00:01:13,600 --> 00:01:17,000 Speaker 1: There's some parts of design that education helps. I think, 21 00:01:17,160 --> 00:01:19,920 Speaker 1: you know, I create a lot of things, but I 22 00:01:19,920 --> 00:01:22,600 Speaker 1: don't call myself an artist. And I do that I 23 00:01:22,640 --> 00:01:24,319 Speaker 1: don't know because I don't have a lot of as 24 00:01:24,440 --> 00:01:26,600 Speaker 1: much maybe faith in my art creations as I do 25 00:01:26,640 --> 00:01:29,640 Speaker 1: my engineering creations. And I can't hinge my identity on it. 26 00:01:29,680 --> 00:01:33,280 Speaker 1: But when it comes to design, the difference between art 27 00:01:33,319 --> 00:01:35,800 Speaker 1: and design is functionality. It has a purpose, It serves 28 00:01:35,920 --> 00:01:40,560 Speaker 1: humans somehow in its methodology of its creation, and to 29 00:01:40,720 --> 00:01:44,400 Speaker 1: that point, education it helps the size of the basket 30 00:01:44,440 --> 00:01:46,600 Speaker 1: of tools you have to reach to to be able 31 00:01:46,640 --> 00:01:49,960 Speaker 1: to create. But there's great creators who have it, and 32 00:01:49,960 --> 00:01:51,920 Speaker 1: there's great that's sorry. There's great designers who have it, 33 00:01:51,960 --> 00:01:54,640 Speaker 1: and there's great designers who don't. But you'll be more 34 00:01:54,680 --> 00:01:58,440 Speaker 1: prone to I suppose making a mistake or doing some 35 00:01:58,480 --> 00:02:02,760 Speaker 1: exposure things like that, just because you wouldn't have certain 36 00:02:02,840 --> 00:02:06,880 Speaker 1: experiences that maybe would have stopped that. It's so interesting 37 00:02:06,880 --> 00:02:09,400 Speaker 1: that you said you don't call yourself an artist in 38 00:02:09,440 --> 00:02:13,840 Speaker 1: that way, and it would seem to me that, well, 39 00:02:13,919 --> 00:02:15,720 Speaker 1: let me translate that for how I heard it and 40 00:02:15,760 --> 00:02:18,680 Speaker 1: then maybe you can clarify what you actually mean by that. 41 00:02:18,760 --> 00:02:22,880 Speaker 1: So how I hear that is you're less inclined to 42 00:02:23,400 --> 00:02:31,400 Speaker 1: reach and to go completely left field or just give 43 00:02:31,440 --> 00:02:34,040 Speaker 1: a whole new perspective to how something could be presented 44 00:02:34,080 --> 00:02:36,640 Speaker 1: to the world, And maybe you don't mean that. So 45 00:02:36,680 --> 00:02:42,320 Speaker 1: I'm looking for clarity. When I say my art, I 46 00:02:42,360 --> 00:02:44,799 Speaker 1: feel like if I was to just restart the conversation 47 00:02:44,919 --> 00:02:47,720 Speaker 1: with that being the subject, I feel like my art 48 00:02:47,960 --> 00:02:51,560 Speaker 1: is the digital hardware creations I make with the zeros 49 00:02:51,560 --> 00:02:54,040 Speaker 1: and the ones in the software, and how that's done 50 00:02:54,080 --> 00:02:57,920 Speaker 1: and the designs themselves and how they come out. I 51 00:02:57,919 --> 00:03:00,640 Speaker 1: can fairly honestly say from all the hard where pieces 52 00:03:00,639 --> 00:03:02,959 Speaker 1: I've gone that I've created that have made it into 53 00:03:03,000 --> 00:03:06,280 Speaker 1: mass production in the world, nothing really looked like them before, 54 00:03:06,440 --> 00:03:08,720 Speaker 1: nothing really operated like them before. There so there's some 55 00:03:08,760 --> 00:03:12,239 Speaker 1: part of them there that there's a lighting design that 56 00:03:12,639 --> 00:03:14,640 Speaker 1: you know, there's some real heart and soul in and 57 00:03:14,680 --> 00:03:17,440 Speaker 1: I think maybe that's what I could call my art. 58 00:03:17,840 --> 00:03:21,520 Speaker 1: But in the sense of how the TikTok world sees art, 59 00:03:21,560 --> 00:03:24,160 Speaker 1: which is I can create this piece and sell it 60 00:03:24,240 --> 00:03:26,760 Speaker 1: for this much money and I live off of that. 61 00:03:27,400 --> 00:03:31,040 Speaker 1: You know that definition of art. I guess I would 62 00:03:31,080 --> 00:03:33,320 Speaker 1: say I have a hard time of saying I am 63 00:03:33,480 --> 00:03:37,720 Speaker 1: one of those. Yeah, yeah, yeah, I'm glad you said that, 64 00:03:37,720 --> 00:03:40,320 Speaker 1: because I wanted to talk to you about how how 65 00:03:40,440 --> 00:03:44,440 Speaker 1: you balance the desire to create something special with what 66 00:03:44,520 --> 00:03:47,440 Speaker 1: the business needs and what the consumer needs and what 67 00:03:47,480 --> 00:03:49,400 Speaker 1: the business needs to make sense, Like, how do you 68 00:03:49,440 --> 00:03:53,800 Speaker 1: balance those things? It's an interesting question. It has to 69 00:03:53,840 --> 00:03:56,960 Speaker 1: do with whether or not the products you create you consume, 70 00:03:58,040 --> 00:04:03,720 Speaker 1: because what I've learned is it's obviously a lot easier 71 00:04:03,720 --> 00:04:06,240 Speaker 1: to create something that you consume because you have certain 72 00:04:06,280 --> 00:04:09,600 Speaker 1: insights that don't exist if you're outside of the demographic 73 00:04:09,640 --> 00:04:12,920 Speaker 1: pool of what who actually utilizes your product. And it's 74 00:04:12,920 --> 00:04:14,680 Speaker 1: okay to create that way, but it's a hell of 75 00:04:14,760 --> 00:04:16,719 Speaker 1: a lot harder, and it's a health of a lot 76 00:04:16,720 --> 00:04:22,520 Speaker 1: harder to be not just on demographic, but to ensure 77 00:04:22,680 --> 00:04:26,279 Speaker 1: that you're timing for when you're making this thing is 78 00:04:26,320 --> 00:04:30,000 Speaker 1: also accurate. And when I talked to that, I guess 79 00:04:30,000 --> 00:04:34,440 Speaker 1: my own personal experience is now I my background in 80 00:04:34,520 --> 00:04:37,920 Speaker 1: life is I wanted to design racing technology for Formula one, 81 00:04:37,960 --> 00:04:41,880 Speaker 1: and then I pursued this long, you know, passionate journey 82 00:04:41,920 --> 00:04:44,640 Speaker 1: for that and along the way there was there was 83 00:04:44,680 --> 00:04:49,000 Speaker 1: some great winds, but I think at the core of 84 00:04:49,040 --> 00:04:51,520 Speaker 1: it it was a bit um, it was a bit different. 85 00:04:51,800 --> 00:04:54,080 Speaker 1: So let me reset. I just I lost my train 86 00:04:54,120 --> 00:04:55,560 Speaker 1: of thought as to why I brought that point up. 87 00:04:56,120 --> 00:04:58,839 Speaker 1: Now this is good, this is super good. I'm really interested. Okay, 88 00:04:58,880 --> 00:05:00,840 Speaker 1: so let's reset asking the and again, just you can 89 00:05:00,880 --> 00:05:02,920 Speaker 1: have it reframed. Yeah. So I was interested in how 90 00:05:03,000 --> 00:05:06,440 Speaker 1: you balance the consumer needs and what the consumer wants 91 00:05:06,520 --> 00:05:12,080 Speaker 1: versus actually what the business needs. So you always are 92 00:05:12,160 --> 00:05:14,520 Speaker 1: trying to make something that the business needs. If you're 93 00:05:14,520 --> 00:05:17,640 Speaker 1: making it under your business umbrella, that's kind of the 94 00:05:17,680 --> 00:05:20,760 Speaker 1: starting point for the conversation. But how you craft that 95 00:05:20,839 --> 00:05:23,360 Speaker 1: solution and what you craft and why you craft it 96 00:05:23,360 --> 00:05:27,880 Speaker 1: still can have different answers. And when I was talking 97 00:05:27,920 --> 00:05:31,360 Speaker 1: about having insights versus not having insights right now, so 98 00:05:31,480 --> 00:05:34,159 Speaker 1: I always My parent company is twenty two B my 99 00:05:34,160 --> 00:05:37,720 Speaker 1: product design studio, and from there we focused on things 100 00:05:37,760 --> 00:05:40,560 Speaker 1: at the intersection of art and technology and art and design. 101 00:05:41,120 --> 00:05:44,479 Speaker 1: But when we first created something, I want to create 102 00:05:44,520 --> 00:05:47,680 Speaker 1: things that help people. And the first thing we created 103 00:05:47,720 --> 00:05:51,600 Speaker 1: was Seemed Technique. You know, in that company, we created 104 00:05:51,600 --> 00:05:54,880 Speaker 1: a personal safety IoT platform. It had a mobile application 105 00:05:55,040 --> 00:05:58,360 Speaker 1: that an Uber driver or anybody work by themselves could 106 00:05:58,440 --> 00:06:01,360 Speaker 1: use to share not just where they are. Because I 107 00:06:01,400 --> 00:06:03,920 Speaker 1: felt like that was easy, that was done, that was accessible. 108 00:06:03,920 --> 00:06:06,960 Speaker 1: That's just find my friends. But if you use find 109 00:06:06,960 --> 00:06:08,800 Speaker 1: my Friends or you send up that red flag that 110 00:06:08,839 --> 00:06:11,039 Speaker 1: you're in danger once or twice, that kind of a 111 00:06:11,040 --> 00:06:13,919 Speaker 1: system doesn't really have much usage. So what we're talking 112 00:06:13,960 --> 00:06:18,159 Speaker 1: about is how do you share your current state with context? 113 00:06:18,600 --> 00:06:20,600 Speaker 1: And that's where I felt there could be an advancement 114 00:06:20,600 --> 00:06:23,640 Speaker 1: in that area. And so you know, we created an 115 00:06:23,640 --> 00:06:25,279 Speaker 1: app that allows you to share what you see, what 116 00:06:25,360 --> 00:06:28,320 Speaker 1: you hear, and where you are synchronized to your GPS 117 00:06:28,400 --> 00:06:31,840 Speaker 1: data live stream to five people, and it had a 118 00:06:31,839 --> 00:06:35,520 Speaker 1: good application for Uber drivers. Then we extended that to 119 00:06:37,839 --> 00:06:42,000 Speaker 1: we've expanded that to loan workers, targeted demographic of people 120 00:06:42,000 --> 00:06:44,039 Speaker 1: who just work by themselves and might need access to 121 00:06:44,080 --> 00:06:46,960 Speaker 1: such technology. But we really landed on a good home 122 00:06:47,120 --> 00:06:51,000 Speaker 1: with realtors and people doing open homes for example. Now 123 00:06:51,000 --> 00:06:53,600 Speaker 1: I'm not a realtor, I'm not somebody doing an open home, 124 00:06:53,839 --> 00:06:57,120 Speaker 1: and in this situation, I don't have certain insights, but 125 00:06:57,200 --> 00:07:00,160 Speaker 1: we went ahead because I was very certain that the 126 00:07:00,200 --> 00:07:03,400 Speaker 1: product we were creating was needed, was something that was 127 00:07:03,480 --> 00:07:06,120 Speaker 1: valuable and I still do this day content now, you know. 128 00:07:08,120 --> 00:07:11,160 Speaker 1: And then we created a wearable device called the Lotus 129 00:07:11,240 --> 00:07:13,200 Speaker 1: that had a built in microphone and speaker, but it 130 00:07:13,280 --> 00:07:16,880 Speaker 1: also synchronized to your serie or Google assystem. And this 131 00:07:16,960 --> 00:07:19,040 Speaker 1: is like six seven years ago right now, So it 132 00:07:19,160 --> 00:07:21,640 Speaker 1: was like on the cusp of when Google introduced this technology. 133 00:07:21,640 --> 00:07:23,640 Speaker 1: We were at cs on that launch here with them, 134 00:07:24,400 --> 00:07:27,800 Speaker 1: and you know, I guess the point I'm trying to 135 00:07:27,840 --> 00:07:30,400 Speaker 1: make is when I was in that company, we were 136 00:07:30,440 --> 00:07:34,880 Speaker 1: basically trying to sell do you feel safe? And you know, 137 00:07:35,760 --> 00:07:39,360 Speaker 1: to the point about doing something and selling it and 138 00:07:39,400 --> 00:07:42,280 Speaker 1: having those insights. I've been consuming cannabis my whole life 139 00:07:42,280 --> 00:07:45,240 Speaker 1: for medicinal purposes, and on top of that, I've been 140 00:07:45,240 --> 00:07:48,160 Speaker 1: creating technology my whole life. So when it comes to 141 00:07:48,480 --> 00:07:51,680 Speaker 1: now having a cannabis technology company where our goal is 142 00:07:51,720 --> 00:07:53,760 Speaker 1: to become say the dicon of the industry, it's not 143 00:07:54,080 --> 00:07:57,600 Speaker 1: just to have a eightpen. It's a lot easier to 144 00:07:57,720 --> 00:08:01,600 Speaker 1: create products that are on target push forward the business 145 00:08:02,360 --> 00:08:06,640 Speaker 1: versus even if they're on my personal agenda. Um As 146 00:08:06,680 --> 00:08:08,200 Speaker 1: I guess the point to bring it all the way 147 00:08:08,240 --> 00:08:12,640 Speaker 1: back to the question, Yeah, yeah, And I'm interested in 148 00:08:12,680 --> 00:08:16,280 Speaker 1: your take on It's one thing to say, you know, 149 00:08:16,360 --> 00:08:18,600 Speaker 1: you you pushed forward because you believe that, you know, 150 00:08:18,640 --> 00:08:21,400 Speaker 1: it was needed in the marketplace. It's one thing for 151 00:08:21,480 --> 00:08:24,120 Speaker 1: people to want what you have. It's another thing that 152 00:08:24,120 --> 00:08:27,440 Speaker 1: they're willing to pay for it. How do you you 153 00:08:27,480 --> 00:08:30,080 Speaker 1: know balance? How did you know that they would pay 154 00:08:30,160 --> 00:08:33,880 Speaker 1: for this? Because we we had people that paid us, 155 00:08:33,920 --> 00:08:39,040 Speaker 1: and you know, when we when we made the when 156 00:08:39,120 --> 00:08:42,280 Speaker 1: we made the device itself, we actually showed up to 157 00:08:42,320 --> 00:08:45,360 Speaker 1: cees at various points in the year, at various points 158 00:08:45,360 --> 00:08:50,720 Speaker 1: in the product cycle, to effectively ascertained from our initial prototypes, 159 00:08:51,440 --> 00:08:55,000 Speaker 1: was there market for this? Not only just a user base, 160 00:08:55,080 --> 00:08:58,199 Speaker 1: but was there a market for this in retail distribution 161 00:08:58,240 --> 00:09:02,640 Speaker 1: buyers around the world, you know? And the all the 162 00:09:02,720 --> 00:09:04,720 Speaker 1: sign said yeah. Every time we had to go through 163 00:09:04,760 --> 00:09:06,880 Speaker 1: some form of research, the market said yes, and we 164 00:09:07,040 --> 00:09:09,640 Speaker 1: ended up getting into best Buy. You know, we ended 165 00:09:09,720 --> 00:09:13,280 Speaker 1: up almost being acquired by a company whose name I 166 00:09:13,320 --> 00:09:16,000 Speaker 1: probably shouldn't say, so I won't. We you know, we were, 167 00:09:16,080 --> 00:09:20,040 Speaker 1: we were right there. And but I think the thing 168 00:09:20,080 --> 00:09:22,360 Speaker 1: in business that's interesting is you missed by a bit, 169 00:09:22,400 --> 00:09:25,040 Speaker 1: You missed by a Matt doesn't matter you miss, you miss, 170 00:09:25,080 --> 00:09:28,160 Speaker 1: you know, And so a lot of that for me, 171 00:09:28,160 --> 00:09:31,000 Speaker 1: whether it was timing, whether it was other stuff. It 172 00:09:31,040 --> 00:09:34,120 Speaker 1: pushes you to really try and consider why it was 173 00:09:34,559 --> 00:09:37,080 Speaker 1: that the business didn't get where the business needed to go, 174 00:09:37,640 --> 00:09:41,280 Speaker 1: even if I thought I was satisfying those personal This 175 00:09:41,320 --> 00:09:43,200 Speaker 1: is what this does need to be for me to 176 00:09:43,280 --> 00:09:46,320 Speaker 1: go to sleep at night. You know, my next question, 177 00:09:46,440 --> 00:09:48,040 Speaker 1: I'm going to tea this up in a specific way 178 00:09:48,040 --> 00:09:50,960 Speaker 1: because I was in an Ikea some years ago and 179 00:09:51,000 --> 00:09:53,040 Speaker 1: I saw this poster that they had on the wall 180 00:09:53,600 --> 00:09:56,760 Speaker 1: and there it was about their design and pricing, and 181 00:09:56,760 --> 00:10:01,040 Speaker 1: it was talking about they decide what something cost first, 182 00:10:01,280 --> 00:10:04,920 Speaker 1: and then the cost of it will dictate how they 183 00:10:04,960 --> 00:10:08,080 Speaker 1: produce it. So they're gonna make a chair, and they're 184 00:10:08,160 --> 00:10:11,079 Speaker 1: they're gonna make a twenty four dollar chair, and therefore 185 00:10:11,559 --> 00:10:14,280 Speaker 1: it has to be produced a certain way. And so 186 00:10:14,720 --> 00:10:18,000 Speaker 1: getting to the point, and my question is, sometimes things fail, 187 00:10:18,040 --> 00:10:19,960 Speaker 1: not because they're not needed in the marketplace. Is not 188 00:10:19,960 --> 00:10:22,600 Speaker 1: to because there's no demand, but the price you know 189 00:10:22,679 --> 00:10:25,360 Speaker 1: of it just doesn't make sense. And so you could 190 00:10:25,360 --> 00:10:28,600 Speaker 1: have decided to instead of making it with some sort 191 00:10:28,640 --> 00:10:30,960 Speaker 1: of plastic, making it with a different type of plastic, 192 00:10:31,000 --> 00:10:33,960 Speaker 1: therefore the price, you know, can come down. So how 193 00:10:34,000 --> 00:10:37,320 Speaker 1: do you know which levers to pull when you know 194 00:10:37,360 --> 00:10:39,200 Speaker 1: that there's a need in the marketplace, you know there's 195 00:10:39,240 --> 00:10:43,079 Speaker 1: some desire in the marketplace, how do you know which 196 00:10:43,240 --> 00:10:46,719 Speaker 1: levers decide whether this thing will be successful or not. 197 00:10:48,320 --> 00:10:51,640 Speaker 1: There's as much market research as you can do. But 198 00:10:51,920 --> 00:10:54,760 Speaker 1: you know, I hate making this quote because I know 199 00:10:54,800 --> 00:10:58,360 Speaker 1: it's just such an overused quote. But somebody likes Steve 200 00:10:58,440 --> 00:11:00,280 Speaker 1: jobs are the best. Like people don't really you know 201 00:11:00,320 --> 00:11:02,559 Speaker 1: what they want, right, And so if I'm going to 202 00:11:02,600 --> 00:11:05,040 Speaker 1: sit there and try and market tests, and I'm going 203 00:11:05,080 --> 00:11:07,520 Speaker 1: to say, I know I can sell a twenty dollars 204 00:11:07,640 --> 00:11:11,520 Speaker 1: version of X. Okay, that makes perfect sense. We can 205 00:11:11,559 --> 00:11:13,600 Speaker 1: go and we can try and create a twenty dollar 206 00:11:13,720 --> 00:11:17,400 Speaker 1: version of X, and we'll go forward and we'll do that. 207 00:11:17,480 --> 00:11:21,760 Speaker 1: And A that is a way that a lot of companies, sorry, 208 00:11:21,800 --> 00:11:22,959 Speaker 1: let me just turn it off. That is a way 209 00:11:22,960 --> 00:11:27,800 Speaker 1: that a lot of companies operate. However, most of those 210 00:11:27,800 --> 00:11:31,760 Speaker 1: companies didn't make the the iPhone. Most of those companies 211 00:11:31,800 --> 00:11:37,040 Speaker 1: aren't the chat CHPT, you know. And so yeah, there's 212 00:11:37,120 --> 00:11:40,560 Speaker 1: a whole lot of like zoom boxes that we could 213 00:11:40,559 --> 00:11:43,080 Speaker 1: sell for twenty bucks or whatever it might be, or 214 00:11:43,160 --> 00:11:48,080 Speaker 1: you know, but there's there's something to be said about 215 00:11:48,240 --> 00:11:55,240 Speaker 1: combining as much as you can know with some thing 216 00:11:55,640 --> 00:11:59,960 Speaker 1: that has insights in something, and then just in two 217 00:12:00,000 --> 00:12:04,000 Speaker 1: watively understanding this is a a cliff that's worth at 218 00:12:04,040 --> 00:12:07,280 Speaker 1: least looking over, you know. And at the end of 219 00:12:07,320 --> 00:12:11,240 Speaker 1: the day, it's almost like when it comes to creating product, 220 00:12:11,280 --> 00:12:14,760 Speaker 1: creating companies or anything of that nature. You know, when 221 00:12:15,200 --> 00:12:17,360 Speaker 1: a lot of people ask when do you think it's perfect? 222 00:12:17,360 --> 00:12:19,080 Speaker 1: When do you think it's finished? There is no there 223 00:12:19,120 --> 00:12:21,959 Speaker 1: is no there is no perfect there is It's good 224 00:12:22,080 --> 00:12:24,760 Speaker 1: enough to go out and I'm comfortable that it's going 225 00:12:24,800 --> 00:12:27,880 Speaker 1: to deliver on its experience. And I think, maybe bringing 226 00:12:27,920 --> 00:12:30,439 Speaker 1: it back to a fundamental difference between art and design, 227 00:12:30,880 --> 00:12:33,679 Speaker 1: design does have a point where it's supposed to deliver 228 00:12:33,800 --> 00:12:37,920 Speaker 1: on a promise, and at that point in time, I 229 00:12:37,960 --> 00:12:40,439 Speaker 1: can be more relaxed about the visual cues of something 230 00:12:40,520 --> 00:12:43,040 Speaker 1: or the esthetic component of something, which is only one 231 00:12:43,080 --> 00:12:46,400 Speaker 1: part of that thing. You know. Yeah, I was just 232 00:12:46,440 --> 00:12:49,040 Speaker 1: watching you answer that, and you made me think about 233 00:12:49,040 --> 00:12:52,520 Speaker 1: how just having the design is probably not enough. You 234 00:12:52,600 --> 00:12:54,960 Speaker 1: got to be able to communicate the whys and the 235 00:12:55,040 --> 00:13:01,200 Speaker 1: house and the reasoning behind. Have you experienced perhaps you know, 236 00:13:01,280 --> 00:13:04,920 Speaker 1: a counterpart or even the classmate, somebody who had remarkable 237 00:13:05,000 --> 00:13:08,720 Speaker 1: things but couldn't communicate it therefore couldn't find success, and 238 00:13:09,080 --> 00:13:12,640 Speaker 1: or just aware of the concept and what happens there 239 00:13:13,160 --> 00:13:16,720 Speaker 1: that could allow those people to find better success being 240 00:13:16,760 --> 00:13:21,240 Speaker 1: able to communicate versus just having great notes and great 241 00:13:21,280 --> 00:13:25,319 Speaker 1: designs on a sketch pad. Yeah. I think there's like 242 00:13:25,400 --> 00:13:29,000 Speaker 1: two levels to that question. On the first level, you 243 00:13:29,120 --> 00:13:33,920 Speaker 1: have communication of your own ideas, right, and the ability 244 00:13:34,080 --> 00:13:37,400 Speaker 1: to work within your team, the ability to show somebody 245 00:13:37,480 --> 00:13:41,600 Speaker 1: a thought, the ability to do whatever. And you know, 246 00:13:41,920 --> 00:13:45,160 Speaker 1: for me transitioning from an engineer to a designer because 247 00:13:45,160 --> 00:13:48,480 Speaker 1: my undergraduates engineering physics. I then did a whole bunch 248 00:13:48,480 --> 00:13:52,840 Speaker 1: of motorsports stuff. I did a data acquisition internship in Indianapolis. 249 00:13:53,480 --> 00:13:56,880 Speaker 1: But when I was in Italy and I was shifting 250 00:13:56,880 --> 00:13:58,840 Speaker 1: over to becoming a designer, and I was just trying 251 00:13:58,880 --> 00:14:01,720 Speaker 1: to be humble and say, I don't know about you know, 252 00:14:01,920 --> 00:14:06,840 Speaker 1: like I was just really trying to see the difference. 253 00:14:06,840 --> 00:14:13,880 Speaker 1: And I think I think somebody who can't communicate their 254 00:14:13,920 --> 00:14:17,520 Speaker 1: simple ideas to their team, that's one problem. That's something 255 00:14:17,559 --> 00:14:21,880 Speaker 1: you can learn. And you know, my my my mentor 256 00:14:21,920 --> 00:14:25,120 Speaker 1: in Italy, albertil Frasier, he said, I'll teach you three things. 257 00:14:25,120 --> 00:14:27,240 Speaker 1: One how to draw, because you can't draw, and he 258 00:14:27,320 --> 00:14:30,400 Speaker 1: used a lot more expeditive language than that, to how 259 00:14:30,400 --> 00:14:32,520 Speaker 1: to think like a designer and not an engineer because 260 00:14:32,560 --> 00:14:35,040 Speaker 1: they're fundamentally different. And three quality of life. And that's 261 00:14:35,080 --> 00:14:39,680 Speaker 1: another conversation. But on the subject of drawing, you know, 262 00:14:39,760 --> 00:14:42,360 Speaker 1: there is a book called Learning to Draw with the 263 00:14:42,440 --> 00:14:45,840 Speaker 1: Right Side of the Brain, and it's a fantastic, fundamental 264 00:14:45,880 --> 00:14:48,680 Speaker 1: book that if you go through their exercises, it is 265 00:14:48,760 --> 00:14:50,600 Speaker 1: undeniable that you will be able to draw at the 266 00:14:50,640 --> 00:14:53,280 Speaker 1: end of it. I absolutely guarantee it. And so it 267 00:14:53,400 --> 00:14:56,320 Speaker 1: basically rewires your brain from seeing the world with the 268 00:14:56,400 --> 00:15:01,040 Speaker 1: left side, where you're analyzing shape system and patterns. You know, 269 00:15:01,080 --> 00:15:03,240 Speaker 1: when you were a kid, if somebody asked you to 270 00:15:03,320 --> 00:15:05,680 Speaker 1: draw an eye, you weren't going to do the half 271 00:15:05,680 --> 00:15:08,520 Speaker 1: circle with the other half circle. But now as an adult, 272 00:15:08,560 --> 00:15:11,400 Speaker 1: almost every single adult will draw an eye as that 273 00:15:11,520 --> 00:15:13,720 Speaker 1: because they've been trained on that as the symbol for that. 274 00:15:14,360 --> 00:15:16,080 Speaker 1: But if you were a child and you said draw 275 00:15:16,120 --> 00:15:17,960 Speaker 1: that eye, they would actually just try to draw the 276 00:15:18,000 --> 00:15:21,400 Speaker 1: contours as they saw it, and that's the fundamental difference, 277 00:15:21,520 --> 00:15:23,080 Speaker 1: is just learning to draw it as you see it 278 00:15:23,200 --> 00:15:25,640 Speaker 1: versus how you think about it. And once you kind 279 00:15:25,640 --> 00:15:29,840 Speaker 1: of free yourself from that shackle, you know, communication abilities 280 00:15:30,280 --> 00:15:34,160 Speaker 1: at least quick sketch ones become more proficient. So on 281 00:15:34,200 --> 00:15:36,400 Speaker 1: that first level, i'd say that's the answer to that 282 00:15:36,520 --> 00:15:41,640 Speaker 1: question of if somebody was lacking communication ability, it would 283 00:15:41,680 --> 00:15:46,000 Speaker 1: definitely affect their ability to communicate because the beauty is 284 00:15:46,040 --> 00:15:49,200 Speaker 1: in the details. And you know, one time I was 285 00:15:49,240 --> 00:15:52,440 Speaker 1: working on a hangar design for Valentino with my mentor. 286 00:15:52,520 --> 00:15:55,760 Speaker 1: It was his client, not mine, and he sat there 287 00:15:55,760 --> 00:15:58,480 Speaker 1: and we printed out what we did from the digital files. 288 00:15:58,480 --> 00:16:00,120 Speaker 1: But then he just sit there with a pencil and 289 00:16:00,160 --> 00:16:03,120 Speaker 1: went over at like forty fifty sixty times until he 290 00:16:03,240 --> 00:16:06,200 Speaker 1: was like, nah, that's the curve. And so there's a 291 00:16:06,240 --> 00:16:10,040 Speaker 1: small part of just knowing the fundamental tools that helps 292 00:16:10,040 --> 00:16:12,440 Speaker 1: you really master those digital ones, even if you are 293 00:16:12,960 --> 00:16:15,360 Speaker 1: the more advanced students who thinks you're great at communication. 294 00:16:16,640 --> 00:16:18,200 Speaker 1: And then I would say the second level to that 295 00:16:18,280 --> 00:16:22,480 Speaker 1: answer is me, I am terrible at communicating in certain regards. 296 00:16:22,520 --> 00:16:25,800 Speaker 1: I am horrible at posting on social media and when 297 00:16:25,880 --> 00:16:30,360 Speaker 1: you don't show the world what you're creating, and the 298 00:16:30,400 --> 00:16:33,040 Speaker 1: only mediums that the world accepts these days, nobody knows 299 00:16:33,040 --> 00:16:36,120 Speaker 1: who you are what you create, and so you know, 300 00:16:37,160 --> 00:16:41,760 Speaker 1: I am the poster child for I never really wanted 301 00:16:41,800 --> 00:16:43,360 Speaker 1: to be famous. I just wanted to make things that 302 00:16:43,480 --> 00:16:46,680 Speaker 1: help people. But in today's world, when the things you 303 00:16:46,720 --> 00:16:50,280 Speaker 1: create other people now depend on and livelihoods start to 304 00:16:50,320 --> 00:16:53,800 Speaker 1: depend on, you kind of have to let go of 305 00:16:54,000 --> 00:16:57,520 Speaker 1: the original reasonings and learn some new communication tools, because 306 00:16:57,520 --> 00:17:01,520 Speaker 1: I guess that would be what you're hampering. What inspired 307 00:17:01,600 --> 00:17:07,840 Speaker 1: you to use your talents in the cannabis industry. We 308 00:17:07,840 --> 00:17:10,320 Speaker 1: were coming out of seam Technic, which is that Personal 309 00:17:10,359 --> 00:17:15,240 Speaker 1: Safety lt platform had one hundred thousand dollars left. I 310 00:17:15,280 --> 00:17:17,920 Speaker 1: had just burned quite a significant chunk of change trying 311 00:17:17,960 --> 00:17:20,320 Speaker 1: to make it work because we kept getting really positive 312 00:17:20,320 --> 00:17:23,720 Speaker 1: indicators that were just like, Okay, we should figure this 313 00:17:23,760 --> 00:17:26,840 Speaker 1: one out a bit longer. And you know, to that point, 314 00:17:26,880 --> 00:17:29,080 Speaker 1: I'm still happy everything went the way it is. I 315 00:17:29,119 --> 00:17:31,960 Speaker 1: still have to recover the damage that that created, but 316 00:17:32,840 --> 00:17:36,520 Speaker 1: you just learned so much from it, and I think, 317 00:17:38,480 --> 00:17:40,440 Speaker 1: I think, what do I think? What do I think? Okay, 318 00:17:40,480 --> 00:17:45,680 Speaker 1: ask me the question again, I'm interested in what inspired 319 00:17:45,840 --> 00:17:48,440 Speaker 1: you to use the talents and gifts you've been able 320 00:17:48,480 --> 00:17:52,320 Speaker 1: to develop in the cannabis industry versus you know, all 321 00:17:52,320 --> 00:17:56,560 Speaker 1: the other things you could have selected. So my dream 322 00:17:56,600 --> 00:18:00,720 Speaker 1: in life was Formula one racing tech. I ended up 323 00:18:02,760 --> 00:18:06,879 Speaker 1: getting flown to England to defend a technology design against 324 00:18:06,880 --> 00:18:09,600 Speaker 1: the other ten best selected in the world in a 325 00:18:09,640 --> 00:18:13,800 Speaker 1: Formula one competition that Renault put on. And you know, 326 00:18:13,880 --> 00:18:16,680 Speaker 1: I spent a year in Indianapoli, was very graciously with 327 00:18:16,760 --> 00:18:20,480 Speaker 1: Team wat Walker Racing and got to see the track life. 328 00:18:20,520 --> 00:18:24,119 Speaker 1: And you know, when that was my initial dream, it 329 00:18:24,200 --> 00:18:26,560 Speaker 1: just seems so unattainable. But then when I was twenty 330 00:18:26,600 --> 00:18:28,480 Speaker 1: six and I was in their F one facility, I 331 00:18:28,560 --> 00:18:30,280 Speaker 1: was like, I can hang with the best in the 332 00:18:30,280 --> 00:18:32,280 Speaker 1: world in this. But then when I had to go 333 00:18:32,320 --> 00:18:35,280 Speaker 1: back to Italy and my mentor was like quality of life. 334 00:18:35,520 --> 00:18:38,160 Speaker 1: Bringing that into the conversation, now, how do you want 335 00:18:38,160 --> 00:18:40,200 Speaker 1: to live your life? He's like, I don't. I want 336 00:18:40,240 --> 00:18:42,360 Speaker 1: to be able to see my daughter. So I gave 337 00:18:42,400 --> 00:18:44,879 Speaker 1: up being the head designer at RayBan and I was like, 338 00:18:44,920 --> 00:18:46,359 Speaker 1: I want to be able to eat Chinese food. I 339 00:18:46,400 --> 00:18:48,320 Speaker 1: want to live in a real city, I want culture. 340 00:18:48,480 --> 00:18:50,119 Speaker 1: I can't live in the middle of where for the 341 00:18:50,160 --> 00:18:52,080 Speaker 1: rest of my life just because I want to pursue 342 00:18:52,119 --> 00:18:56,040 Speaker 1: Formula one. And so when it came to what I 343 00:18:56,040 --> 00:18:58,080 Speaker 1: could use my skills for, I just really realized I 344 00:18:58,119 --> 00:19:03,399 Speaker 1: love designing tech, you know, I loved just the final 345 00:19:03,440 --> 00:19:08,679 Speaker 1: applications for it. And when it came down to, you know, 346 00:19:08,840 --> 00:19:11,800 Speaker 1: starting it now, seem had about one hundred thousand dollars 347 00:19:11,880 --> 00:19:14,840 Speaker 1: left in the bank account, and it was, well, now's 348 00:19:14,840 --> 00:19:18,639 Speaker 1: the time because here in Canada it's fully legal federally. 349 00:19:19,520 --> 00:19:22,679 Speaker 1: It's something that I have the insights on, you know, 350 00:19:23,160 --> 00:19:26,840 Speaker 1: growing up, I started consuming cannabis very young and to 351 00:19:26,920 --> 00:19:29,879 Speaker 1: a point where, of course, at certain times everybody abuses 352 00:19:29,920 --> 00:19:32,600 Speaker 1: something when they're a child, but it was very medicinal, 353 00:19:32,720 --> 00:19:36,439 Speaker 1: like I sat almost every day through calculus. I finished 354 00:19:36,440 --> 00:19:40,320 Speaker 1: calculus and bilingual diploma, so I finished calculus in French. 355 00:19:40,600 --> 00:19:43,760 Speaker 1: For anybody who says, you know, cannabis destroys the child's mind, 356 00:19:43,760 --> 00:19:46,200 Speaker 1: well it was helping me sit through mine. I got 357 00:19:46,240 --> 00:19:48,439 Speaker 1: through that, and then I went to university. So I 358 00:19:48,680 --> 00:19:53,000 Speaker 1: know firsthand what it's like and what it means to 359 00:19:53,040 --> 00:19:57,280 Speaker 1: certain people, I suppose, and I also know that when 360 00:19:57,280 --> 00:20:01,159 Speaker 1: it comes to something like alcohol, people have decanters in 361 00:20:01,200 --> 00:20:03,800 Speaker 1: their homes, these very beautiful crystal of oases, vases, what 362 00:20:03,880 --> 00:20:08,080 Speaker 1: you want to say, call it, and the world will 363 00:20:08,119 --> 00:20:09,960 Speaker 1: walk into somebody's home and be like, here's a nice 364 00:20:09,960 --> 00:20:14,160 Speaker 1: bottle of wine. What a beautiful decanter. Let's get smashed 365 00:20:14,200 --> 00:20:17,880 Speaker 1: now and celebrate, and it's like the culture that's kind 366 00:20:17,880 --> 00:20:24,000 Speaker 1: of interesting when people don't. People have basically debranded alcohol 367 00:20:24,080 --> 00:20:26,359 Speaker 1: from being a drug. They're like, that's not a drug, 368 00:20:26,440 --> 00:20:30,080 Speaker 1: that's alcohol, but it's a definition a drug. And so 369 00:20:31,200 --> 00:20:34,520 Speaker 1: what I always thought was lacking was the injection of 370 00:20:34,560 --> 00:20:38,560 Speaker 1: something that could create pieces in the cannabis sector that 371 00:20:38,600 --> 00:20:42,000 Speaker 1: we're officially decanter level grades. So somebody walks into a home, 372 00:20:42,400 --> 00:20:44,879 Speaker 1: you can invite them into the conversation just with the 373 00:20:44,880 --> 00:20:49,200 Speaker 1: object itself and then soften the experience and then ultimately 374 00:20:49,280 --> 00:20:53,359 Speaker 1: elevated for everybody. So really that I just I thought 375 00:20:53,359 --> 00:20:56,840 Speaker 1: I had something to offer, you know, I when all 376 00:20:56,840 --> 00:21:00,720 Speaker 1: the technology in cannabis that I feel is relevant exploded 377 00:21:00,760 --> 00:21:03,520 Speaker 1: onto the scene in the various places it did, you know, 378 00:21:03,640 --> 00:21:07,159 Speaker 1: like the volcano with the analog dial over a decade 379 00:21:07,160 --> 00:21:09,320 Speaker 1: ago in Los Angeles, when people started figuring out to 380 00:21:09,359 --> 00:21:11,679 Speaker 1: pass a little bag around was a thing. You know, 381 00:21:11,880 --> 00:21:14,600 Speaker 1: there's a certain moment in time when concentrates came out. 382 00:21:14,640 --> 00:21:18,080 Speaker 1: The company called Gepan captured all of everybody's attention, and 383 00:21:18,080 --> 00:21:21,159 Speaker 1: we're producing a device called the MicroG and that was 384 00:21:21,160 --> 00:21:24,600 Speaker 1: a moment in time. But what's different about us and 385 00:21:24,600 --> 00:21:26,959 Speaker 1: everybody else is I guess the word purpose. You know. 386 00:21:27,440 --> 00:21:30,159 Speaker 1: I don't want to just take any of those little 387 00:21:30,200 --> 00:21:32,920 Speaker 1: things and make a small adjustment on it. I want 388 00:21:32,920 --> 00:21:36,720 Speaker 1: to find holes where we're just not fulfilling our promise 389 00:21:36,800 --> 00:21:41,880 Speaker 1: as creators that have functionality requirements, not just artistic requirements. 390 00:21:42,560 --> 00:21:45,119 Speaker 1: And I want to make sure that this one chance 391 00:21:45,160 --> 00:21:48,919 Speaker 1: we've been given to consume cannabis recreationally, medicinally and legally 392 00:21:49,359 --> 00:21:53,000 Speaker 1: gets the best shot of having the tools and the 393 00:21:53,080 --> 00:21:57,000 Speaker 1: products that elevated status to something that is becoming mainstream. 394 00:21:57,080 --> 00:21:59,399 Speaker 1: And I'm not even just here in the most wild 395 00:21:59,440 --> 00:22:01,560 Speaker 1: of country. Is like, can we get this in a 396 00:22:01,680 --> 00:22:04,119 Speaker 1: Charaiah law country and maybe get them just often up 397 00:22:04,160 --> 00:22:06,520 Speaker 1: in one way and have and have cannabis, you know, 398 00:22:06,640 --> 00:22:09,080 Speaker 1: if we if we do it right, Because there's certain 399 00:22:09,119 --> 00:22:11,760 Speaker 1: bars in those places that are consuming alcohol, so it's 400 00:22:11,800 --> 00:22:16,280 Speaker 1: not like the conversations that far fetch and I guess 401 00:22:16,280 --> 00:22:19,159 Speaker 1: back to the point of making things just to help people, 402 00:22:20,080 --> 00:22:21,760 Speaker 1: it seems like a good place to put my efforts. 403 00:22:21,760 --> 00:22:23,919 Speaker 1: After the dream of that one was kind of passed on. 404 00:22:42,320 --> 00:22:44,680 Speaker 1: There's a part of jews website that said he's interested 405 00:22:44,720 --> 00:22:48,159 Speaker 1: in consulting and collaborating on projects that have a positive 406 00:22:48,240 --> 00:22:51,400 Speaker 1: impact on the world. And I think we all get 407 00:22:51,480 --> 00:22:54,800 Speaker 1: by now the benefits of medicinal marijuana. I mean it 408 00:22:54,880 --> 00:22:57,960 Speaker 1: helps with anxiety, pain, information, talk to your own doctor, 409 00:22:58,000 --> 00:23:02,080 Speaker 1: not meet. But like re creational marijuana. When you say 410 00:23:02,160 --> 00:23:04,720 Speaker 1: you're interested in working on things that make a positive 411 00:23:04,800 --> 00:23:08,800 Speaker 1: impact on the world, how does recreational marijuana do that. 412 00:23:09,160 --> 00:23:11,720 Speaker 1: How does recreational mayor will want to make it positive 413 00:23:11,760 --> 00:23:15,840 Speaker 1: impact on the world? Juice speaks on it. Well, there's 414 00:23:15,840 --> 00:23:21,080 Speaker 1: a lot of safety and regulation ultimately, you know, when 415 00:23:21,080 --> 00:23:26,840 Speaker 1: it comes to cannabis products, there's people who make bad cannabis. 416 00:23:26,960 --> 00:23:29,159 Speaker 1: Will give you cannabis covered and mold will give you 417 00:23:29,200 --> 00:23:31,560 Speaker 1: cannabis covered an x y Z that is actually harmful 418 00:23:31,600 --> 00:23:36,719 Speaker 1: for an individual when it comes to a recreational user. 419 00:23:38,320 --> 00:23:42,760 Speaker 1: So I don't necessarily need a medicinal certificate to say 420 00:23:42,760 --> 00:23:45,080 Speaker 1: I want to take tailan al right, or if I 421 00:23:45,119 --> 00:23:47,320 Speaker 1: just want to kind of have like a sleep ease, right, 422 00:23:47,880 --> 00:23:53,040 Speaker 1: And so there's a certain functionality that we can empower 423 00:23:53,119 --> 00:23:57,280 Speaker 1: a recreational user with without needing it to be medicinal 424 00:23:57,320 --> 00:24:00,880 Speaker 1: like we have done with everything else. And so that 425 00:24:00,960 --> 00:24:04,640 Speaker 1: only happens when you can trust what's in something. And ultimately, 426 00:24:04,680 --> 00:24:06,879 Speaker 1: I've just really learned we can't trust people in general, 427 00:24:07,000 --> 00:24:10,600 Speaker 1: like to leave something to themselves. I'm sorry to say so, 428 00:24:11,800 --> 00:24:15,800 Speaker 1: but other very interesting things start to happen with regulations. 429 00:24:15,800 --> 00:24:18,720 Speaker 1: So let me explain that. For example, if every single 430 00:24:18,760 --> 00:24:22,000 Speaker 1: cannabis that's now released is tested for all its cannabinoids 431 00:24:22,000 --> 00:24:24,480 Speaker 1: and terpenes and their specific percentages and volumes, by wait, 432 00:24:25,480 --> 00:24:28,840 Speaker 1: now we can start to have reliable data to offer 433 00:24:28,920 --> 00:24:33,080 Speaker 1: products that utilize that machine learning structures on that data sets. 434 00:24:33,080 --> 00:24:35,400 Speaker 1: How is this affecting that? How is that doing that? 435 00:24:35,720 --> 00:24:42,919 Speaker 1: And the level of infrastructure from the creator side starts 436 00:24:42,960 --> 00:24:45,119 Speaker 1: to go up and starts to become more advanced and 437 00:24:45,160 --> 00:24:48,439 Speaker 1: starts to become more evolved with a purpose. You know, 438 00:24:48,560 --> 00:24:53,320 Speaker 1: I always said, for example, blockchain is great, cryptocurrencies are great. 439 00:24:54,359 --> 00:24:58,760 Speaker 1: Is cryptocurrency going to be the best demonstration of block 440 00:24:58,800 --> 00:25:01,679 Speaker 1: tame technology, time will tell and that's kind of what 441 00:25:01,720 --> 00:25:07,320 Speaker 1: I'm talking about. Yeah, yeah, So I have a outside 442 00:25:07,320 --> 00:25:10,159 Speaker 1: of this business. I have another business where we're a 443 00:25:10,440 --> 00:25:13,760 Speaker 1: marketing technology agency would do video production in etcetera. And 444 00:25:14,080 --> 00:25:17,520 Speaker 1: we specifically focus on companies and organizations that are trying 445 00:25:17,520 --> 00:25:21,159 Speaker 1: to reach and engage multiculture and diverse audiences. And so 446 00:25:21,600 --> 00:25:23,880 Speaker 1: as a byproduct that a lot of our clients tend 447 00:25:23,920 --> 00:25:27,480 Speaker 1: to be like, you know, nonprofit organizations, governments and etc. 448 00:25:28,240 --> 00:25:31,720 Speaker 1: And what I learned a revelation to me was that 449 00:25:32,880 --> 00:25:36,800 Speaker 1: what typically happens with video producers is they assume that 450 00:25:36,840 --> 00:25:39,000 Speaker 1: when you hire me to do a video, you just 451 00:25:39,000 --> 00:25:41,600 Speaker 1: want a really beautiful video. And what I found to 452 00:25:41,640 --> 00:25:44,879 Speaker 1: be our value proposition was, I realize, you don't just 453 00:25:44,960 --> 00:25:48,160 Speaker 1: want a nice video. You if your government you ultimately 454 00:25:48,240 --> 00:25:50,720 Speaker 1: want to pass a levy, that's really what you want. 455 00:25:51,160 --> 00:25:54,320 Speaker 1: The video is just a part of telling a story 456 00:25:54,400 --> 00:25:57,520 Speaker 1: that ultimately helps you pass a levy down the line 457 00:25:57,600 --> 00:26:01,240 Speaker 1: or whatever. And so, what are some of the things 458 00:26:01,320 --> 00:26:05,600 Speaker 1: when you take on a new project, design project? What 459 00:26:05,680 --> 00:26:10,679 Speaker 1: are the questions you ask yourself to answer for the consumer? 460 00:26:10,800 --> 00:26:13,480 Speaker 1: What they're really they don't even know to ask? What 461 00:26:13,560 --> 00:26:16,639 Speaker 1: are you trying to solve for them. It depends on 462 00:26:16,800 --> 00:26:20,760 Speaker 1: if that the foundation of why I'm answering the question 463 00:26:21,000 --> 00:26:25,840 Speaker 1: is personal based or business based. And I say that 464 00:26:26,280 --> 00:26:31,439 Speaker 1: because when I'm trying to solve something personal based, of 465 00:26:31,440 --> 00:26:37,920 Speaker 1: course the end goal is business positive results. But it's 466 00:26:37,920 --> 00:26:40,320 Speaker 1: almost some of it is an ego play if you're 467 00:26:40,320 --> 00:26:42,600 Speaker 1: being honest, that you put that into production because you 468 00:26:42,600 --> 00:26:46,040 Speaker 1: didn't necessarily have the data to do that, and when 469 00:26:46,040 --> 00:26:49,040 Speaker 1: it came when it comes time, like right now we 470 00:26:49,119 --> 00:26:54,960 Speaker 1: have we have we're transitioning from a vaporizer product with 471 00:26:55,080 --> 00:26:59,800 Speaker 1: toky to an accessory that is for dry flour. And 472 00:27:00,000 --> 00:27:02,600 Speaker 1: and you know there's arguabing not a whole lot on 473 00:27:02,640 --> 00:27:05,360 Speaker 1: the market that's like it to prove that it should exist. 474 00:27:08,080 --> 00:27:15,280 Speaker 1: But I know how much happiness will come from people 475 00:27:15,640 --> 00:27:18,919 Speaker 1: when they go through this experience that we're trying to offer. 476 00:27:19,800 --> 00:27:23,040 Speaker 1: And there's just a certain level of happiness that when 477 00:27:23,119 --> 00:27:25,800 Speaker 1: you get a wave that hits you of it after 478 00:27:25,920 --> 00:27:30,800 Speaker 1: you touch something that Intuitively, I don't need data anymore. 479 00:27:31,280 --> 00:27:34,800 Speaker 1: I've been I've been around certainly long enough to know, 480 00:27:35,080 --> 00:27:38,200 Speaker 1: so I guess the challenge to me and my team 481 00:27:38,320 --> 00:27:40,880 Speaker 1: or my team and I is always when we talk 482 00:27:40,920 --> 00:27:43,879 Speaker 1: about a product, we always say, Okay, what's the user journey? 483 00:27:44,280 --> 00:27:45,720 Speaker 1: How am I going to touch it? How am I 484 00:27:45,760 --> 00:27:47,359 Speaker 1: going to hold it? How is it going to feel 485 00:27:47,359 --> 00:27:51,320 Speaker 1: when I go about it? And every single step have 486 00:27:51,480 --> 00:27:54,080 Speaker 1: I introduced friction which is going to piss somebody off? 487 00:27:54,520 --> 00:27:57,199 Speaker 1: Or have I just made their lives easier? And if 488 00:27:57,240 --> 00:28:01,280 Speaker 1: you make somebody's lives enough easier, you're doing great. And 489 00:28:01,440 --> 00:28:05,159 Speaker 1: if at some point you inject a piece of cleverness 490 00:28:05,680 --> 00:28:10,240 Speaker 1: where people can figure like almost find it, then you're 491 00:28:10,359 --> 00:28:13,359 Speaker 1: taking somebody from doing great having a great experience to 492 00:28:13,600 --> 00:28:15,879 Speaker 1: oh damn, I'm gonna remember this forever because that was 493 00:28:15,920 --> 00:28:19,680 Speaker 1: just so cute, you know, And it's like, how much 494 00:28:19,680 --> 00:28:22,760 Speaker 1: of that can you find while still fulfilling your promise 495 00:28:23,000 --> 00:28:25,720 Speaker 1: of I'm not going to just put crap in here 496 00:28:25,720 --> 00:28:28,879 Speaker 1: for the sake of putting crapping here and it still 497 00:28:28,920 --> 00:28:32,760 Speaker 1: works the way it's supposed to. You know, when you 498 00:28:32,840 --> 00:28:36,119 Speaker 1: do have to go gather data you talked about, you know, 499 00:28:36,200 --> 00:28:39,680 Speaker 1: just that unique insight that you may have as a designer. 500 00:28:39,720 --> 00:28:42,840 Speaker 1: But when data is important, talk to me about the 501 00:28:42,960 --> 00:28:47,240 Speaker 1: experiences you've had and how you actually go about collecting data, 502 00:28:47,360 --> 00:28:49,760 Speaker 1: Like what are you using are you using serve? Are 503 00:28:49,760 --> 00:28:53,360 Speaker 1: you going door to door knocking? And are using what 504 00:28:53,520 --> 00:28:59,240 Speaker 1: is the process for gathering valuable consumer data? Depending it's 505 00:28:59,240 --> 00:29:03,120 Speaker 1: industry specif thig Again, when we were in the so 506 00:29:03,160 --> 00:29:07,160 Speaker 1: when I was creating action cameras in London, the UK's 507 00:29:07,200 --> 00:29:10,600 Speaker 1: designing action cameras forge company called Drift Innovation kind of 508 00:29:10,640 --> 00:29:15,040 Speaker 1: like GoPros. We had a lot of professional teams in 509 00:29:15,080 --> 00:29:18,520 Speaker 1: a lot of professional circuits and there was you know, 510 00:29:18,680 --> 00:29:23,360 Speaker 1: access to mailing lists of people that we could you know, 511 00:29:23,680 --> 00:29:26,640 Speaker 1: bring to the table to give us active data that 512 00:29:26,680 --> 00:29:29,400 Speaker 1: we were actively bringing people into sessions for which sometimes 513 00:29:29,400 --> 00:29:33,320 Speaker 1: we did. But what I think was more important was 514 00:29:34,120 --> 00:29:37,240 Speaker 1: where that company came from. Is also an insightful conversation 515 00:29:37,280 --> 00:29:41,160 Speaker 1: about data. So the two owners of my action sports company, 516 00:29:41,840 --> 00:29:45,000 Speaker 1: Robin and Sabs, the souls for helping bring me up. 517 00:29:45,520 --> 00:29:50,920 Speaker 1: They were IBM consultants who started effectively, sorry, let me 518 00:29:50,920 --> 00:29:58,120 Speaker 1: fix my camera. They were IBM consultants who started a 519 00:29:58,200 --> 00:30:02,280 Speaker 1: website to distribute action cameras. Originally, then they sold so 520 00:30:02,320 --> 00:30:05,200 Speaker 1: many action cameras that they had the data on what 521 00:30:05,240 --> 00:30:08,600 Speaker 1: the consumers hated and liked and loved, and they were 522 00:30:08,640 --> 00:30:11,200 Speaker 1: able to translate that to three features that an action 523 00:30:11,200 --> 00:30:13,880 Speaker 1: camera didn't have, a rotating lens, a built in screen, 524 00:30:14,200 --> 00:30:17,080 Speaker 1: and a built in remote control. And they said, I 525 00:30:17,120 --> 00:30:19,600 Speaker 1: don't know anything about making cameras, but I know what 526 00:30:19,600 --> 00:30:23,520 Speaker 1: the consumers want. And so for them they were able to, 527 00:30:23,640 --> 00:30:26,880 Speaker 1: I guess, take data off of their current activities that 528 00:30:27,000 --> 00:30:33,040 Speaker 1: was relevant for tomorrow's activities so to speak. When it 529 00:30:33,080 --> 00:30:38,400 Speaker 1: comes to us now and operating data, you know, we 530 00:30:39,320 --> 00:30:44,400 Speaker 1: my business partner Roy, I'll be lack. He's fantastic. He's 531 00:30:44,960 --> 00:30:47,880 Speaker 1: from umail Lever. He's ahead of technology over there in Canada, 532 00:30:47,920 --> 00:30:50,360 Speaker 1: and he really drives a lot of data conversations for us. 533 00:30:50,360 --> 00:30:53,520 Speaker 1: And he was developing dashboards for them a long time 534 00:30:53,560 --> 00:30:55,240 Speaker 1: ago where I used to live in London, England and 535 00:30:55,240 --> 00:30:56,760 Speaker 1: he used to live in London, England, and I remember 536 00:30:56,800 --> 00:30:58,000 Speaker 1: meeting one day and he was like, you have to 537 00:30:58,000 --> 00:31:01,080 Speaker 1: come see this dashboard. But to that point, you know, 538 00:31:02,000 --> 00:31:04,840 Speaker 1: there's the data that you create internally in your own 539 00:31:04,880 --> 00:31:08,120 Speaker 1: company that you should be setting yourself up to capture 540 00:31:08,400 --> 00:31:13,280 Speaker 1: before you're trying to invest in outside external capture data. 541 00:31:13,400 --> 00:31:17,400 Speaker 1: Because if you're already able to generate revenue, well, your 542 00:31:17,400 --> 00:31:19,240 Speaker 1: own data is going to help you become more efficient 543 00:31:19,240 --> 00:31:22,360 Speaker 1: at all facets of that. And so you know, when 544 00:31:22,440 --> 00:31:25,440 Speaker 1: it comes to should I make a product for a consumer, 545 00:31:27,000 --> 00:31:29,080 Speaker 1: I'll usually go out on a limb and test after, 546 00:31:29,120 --> 00:31:34,640 Speaker 1: if I'm absolutely honest with you. But the testing we 547 00:31:34,680 --> 00:31:37,560 Speaker 1: do before is now that we're in the industry. For example, 548 00:31:38,400 --> 00:31:41,600 Speaker 1: we can create something and we can make a digital 549 00:31:41,680 --> 00:31:43,920 Speaker 1: version of it and I can go bring it to 550 00:31:44,200 --> 00:31:47,200 Speaker 1: key opinion leaders and have their their opinion on it. 551 00:31:47,680 --> 00:31:51,240 Speaker 1: And I think, you know, it's tough to trust people 552 00:31:51,280 --> 00:31:55,240 Speaker 1: these days, absolutely, with the way the world is. But 553 00:31:55,520 --> 00:31:59,120 Speaker 1: I think a lot of what drives our creations after 554 00:31:59,280 --> 00:32:02,640 Speaker 1: we have an indition from the idea is bringing in 555 00:32:02,760 --> 00:32:06,440 Speaker 1: certain key people at certain milestones that we trust. What 556 00:32:06,920 --> 00:32:12,400 Speaker 1: informed your sense of design in your background? Like what 557 00:32:12,760 --> 00:32:16,800 Speaker 1: if I go to Bill and I see you Bill 558 00:32:17,240 --> 00:32:19,720 Speaker 1: grew up in the countryside, you know, maybe he went 559 00:32:19,760 --> 00:32:23,240 Speaker 1: to parochial, I mean some Christian school, like, like he 560 00:32:23,880 --> 00:32:26,120 Speaker 1: was going to have some sort of design sense that 561 00:32:26,400 --> 00:32:30,800 Speaker 1: was informed by his upbringing. Tell me about yours. It's 562 00:32:30,880 --> 00:32:34,360 Speaker 1: probably by my parents' taste, because they got some good taste, 563 00:32:34,400 --> 00:32:36,960 Speaker 1: to be honest, and they were just when I was 564 00:32:37,040 --> 00:32:41,719 Speaker 1: growing up. You know, my father was He's a genius. 565 00:32:41,720 --> 00:32:44,000 Speaker 1: He got one of two scholarships to all of Guyana 566 00:32:44,040 --> 00:32:47,160 Speaker 1: to leave the country and that allowed him to get 567 00:32:47,160 --> 00:32:51,120 Speaker 1: a mining engineering degree at Queen's University in Canada. He 568 00:32:51,200 --> 00:32:54,680 Speaker 1: then started working for several companies and along the journey, 569 00:32:54,720 --> 00:32:58,080 Speaker 1: but at some point in time he convinced them to 570 00:32:58,200 --> 00:32:59,800 Speaker 1: send him back to school so he could get his 571 00:32:59,920 --> 00:33:02,320 Speaker 1: d A. And when he came back the company was 572 00:33:02,360 --> 00:33:05,640 Speaker 1: going under. He bought it for eight dollars plus, assuming 573 00:33:05,640 --> 00:33:10,160 Speaker 1: all the responsibility for their debt. Of course, and long 574 00:33:10,200 --> 00:33:12,480 Speaker 1: story short, he figured out a new way to mind 575 00:33:12,600 --> 00:33:15,160 Speaker 1: a coal deposit that they couldn't have access to before, 576 00:33:15,360 --> 00:33:17,440 Speaker 1: and then he took that to Asia. And this is 577 00:33:17,480 --> 00:33:21,240 Speaker 1: to answer your question. My father while I was growing up, 578 00:33:21,440 --> 00:33:24,719 Speaker 1: was frequently coming to and from Asia with you know, 579 00:33:24,960 --> 00:33:29,600 Speaker 1: Japanese little toys, karaoke, laser discs, all the latest stuff, 580 00:33:29,640 --> 00:33:34,160 Speaker 1: where it was just picking my curiosity of technology, but 581 00:33:34,280 --> 00:33:36,959 Speaker 1: at the same time just to seeing how things are 582 00:33:37,000 --> 00:33:41,360 Speaker 1: done efficiently. And so I think that combined with watching 583 00:33:41,480 --> 00:33:45,200 Speaker 1: him just from a fly on the wall as he 584 00:33:45,280 --> 00:33:47,880 Speaker 1: progressed his career while I was a child, from an 585 00:33:48,000 --> 00:33:51,880 Speaker 1: entrepreneur perspective, it made me always want to create things 586 00:33:51,960 --> 00:33:58,200 Speaker 1: that were for the future, that you know, were business savvy, 587 00:33:58,600 --> 00:34:03,560 Speaker 1: because if that makes sense, that and the fact that 588 00:34:03,720 --> 00:34:06,280 Speaker 1: I want to die a kid, If I'm honest, I've 589 00:34:06,280 --> 00:34:08,279 Speaker 1: been watching anime since I was a kid, and I 590 00:34:08,960 --> 00:34:11,239 Speaker 1: just want to I always want to be able to 591 00:34:11,320 --> 00:34:14,719 Speaker 1: dream in different worlds and see different things and expand 592 00:34:14,800 --> 00:34:19,520 Speaker 1: like that. And I think just riding that train as 593 00:34:19,560 --> 00:34:23,400 Speaker 1: far as it'll go. And it took me into import cars, 594 00:34:23,440 --> 00:34:26,000 Speaker 1: which took me into Formula one cars, which took me 595 00:34:26,040 --> 00:34:29,879 Speaker 1: into where wherever we went, you know the story I tell. 596 00:34:30,120 --> 00:34:32,320 Speaker 1: Somebody asked me about how I figured out Santa Claus 597 00:34:32,480 --> 00:34:34,600 Speaker 1: wasn't real. It was one of those toys that my 598 00:34:34,680 --> 00:34:36,920 Speaker 1: dad brought me back, was a voice recorder that had 599 00:34:36,960 --> 00:34:39,759 Speaker 1: like a voice activated function, and so I taped it 600 00:34:39,800 --> 00:34:41,799 Speaker 1: to the Christmas tree and I heard my parents that 601 00:34:41,920 --> 00:34:43,880 Speaker 1: night and the next morning I yelled at them for 602 00:34:43,960 --> 00:34:48,560 Speaker 1: lying that Santa Claus wasn't real. But it's just kind 603 00:34:48,560 --> 00:34:55,840 Speaker 1: of that kind of stuff, I guess. But then, like 604 00:34:56,000 --> 00:34:59,640 Speaker 1: my dad, you know, he loved banging oliveson and he's 605 00:34:59,640 --> 00:35:04,359 Speaker 1: an ad deophile, so he growing up, he like every 606 00:35:04,400 --> 00:35:06,520 Speaker 1: time he had had the speaker, he was just like, 607 00:35:06,600 --> 00:35:08,799 Speaker 1: look at the curves and just you know, it was 608 00:35:08,840 --> 00:35:12,080 Speaker 1: always just so much more than the product. It was 609 00:35:12,160 --> 00:35:14,600 Speaker 1: always about how it made you feel when you were 610 00:35:14,640 --> 00:35:18,200 Speaker 1: just with it. You know that that I think is 611 00:35:18,200 --> 00:35:20,319 Speaker 1: a bit of a differentiator. Maybe then about how I 612 00:35:20,360 --> 00:35:25,800 Speaker 1: see things? How would you say a designer knows they're good, 613 00:35:26,239 --> 00:35:29,960 Speaker 1: because I imagine there's an argument to be made for 614 00:35:30,560 --> 00:35:34,320 Speaker 1: some sort of external validation, right, and it could it 615 00:35:34,440 --> 00:35:38,560 Speaker 1: be pure conviction? Though, how do you know if you're good? 616 00:35:40,920 --> 00:35:46,759 Speaker 1: It's a good question. So when I when I transitioned 617 00:35:46,760 --> 00:35:51,480 Speaker 1: from engineering into design, I knew I had no design 618 00:35:51,520 --> 00:35:54,759 Speaker 1: ability and I knew things like drawing and communication were 619 00:35:54,760 --> 00:35:57,440 Speaker 1: difficult for me, which put me at a severe disadvantage 620 00:35:57,520 --> 00:36:00,719 Speaker 1: versus other designers. Then I went to try and get 621 00:36:00,760 --> 00:36:03,320 Speaker 1: a job in London, probably the one of the hardest 622 00:36:03,640 --> 00:36:05,560 Speaker 1: like places to find a job, and I got humble 623 00:36:05,600 --> 00:36:08,880 Speaker 1: pie kick to my face every day for six months, 624 00:36:08,960 --> 00:36:11,719 Speaker 1: you know, I went to every single design studio and 625 00:36:11,760 --> 00:36:15,640 Speaker 1: gave them my initial little portfolio that I had when 626 00:36:15,640 --> 00:36:17,440 Speaker 1: I came out of school thinking I was top dollar 627 00:36:17,920 --> 00:36:20,920 Speaker 1: and just you know, after you burn all thirty forty 628 00:36:20,920 --> 00:36:25,680 Speaker 1: of them, it's like, but each time it happens, though, 629 00:36:25,719 --> 00:36:29,759 Speaker 1: I realize I was trying to tell people I love 630 00:36:29,840 --> 00:36:33,319 Speaker 1: designing technology, and I think the important lesson here is 631 00:36:34,680 --> 00:36:37,359 Speaker 1: the designs I was showing. A lot of them were 632 00:36:37,400 --> 00:36:40,000 Speaker 1: things I created that were created because I had to 633 00:36:40,239 --> 00:36:42,480 Speaker 1: a school project, for example, I have to make that. 634 00:36:43,400 --> 00:36:46,200 Speaker 1: But when it comes to showing the things you made 635 00:36:46,600 --> 00:36:50,000 Speaker 1: for the love of it, that's when you know you're 636 00:36:50,040 --> 00:36:53,280 Speaker 1: a good designer, in my opinion, because I will hire 637 00:36:53,320 --> 00:36:55,880 Speaker 1: somebody who can come to me in a job interview 638 00:36:55,880 --> 00:36:58,239 Speaker 1: and be like, here's these four things I made because 639 00:36:58,239 --> 00:37:00,040 Speaker 1: I love them, and I did all these things. And 640 00:37:00,080 --> 00:37:02,360 Speaker 1: it's true. If you go through the process of creating something, 641 00:37:02,640 --> 00:37:05,960 Speaker 1: you know the small little things about it, you know, 642 00:37:06,320 --> 00:37:11,600 Speaker 1: and the nuances and those sort of parts, but you 643 00:37:11,719 --> 00:37:15,600 Speaker 1: need to have the rigor to see it all the 644 00:37:15,640 --> 00:37:21,399 Speaker 1: way through, because until you're finished something, it always looks 645 00:37:21,440 --> 00:37:24,480 Speaker 1: like crap from a moment you start like until it's 646 00:37:24,520 --> 00:37:27,480 Speaker 1: at that part. But it's not about trying to make 647 00:37:27,520 --> 00:37:31,480 Speaker 1: it not look like crap. It's about continuing to ask 648 00:37:31,520 --> 00:37:34,640 Speaker 1: the right questions that carve out from that ice block 649 00:37:34,719 --> 00:37:38,160 Speaker 1: simplicity and leave you with that thing that was always 650 00:37:38,160 --> 00:37:46,480 Speaker 1: there to begin with, and trying to do that for 651 00:37:46,920 --> 00:37:49,560 Speaker 1: the reasons of Oh, school taught me this is how 652 00:37:49,640 --> 00:37:53,560 Speaker 1: I render, so I render this way versus oh, I 653 00:37:53,680 --> 00:37:57,439 Speaker 1: actually googled how to do bump mapping because I saw 654 00:37:57,520 --> 00:37:59,640 Speaker 1: somebody else and now my ship's way back. Like it's 655 00:37:59,680 --> 00:38:03,040 Speaker 1: just that's really it. Once you have that's the part. 656 00:38:03,080 --> 00:38:05,520 Speaker 1: I can't teach anybody. You can't teach anybody to give 657 00:38:05,560 --> 00:38:11,000 Speaker 1: a shit. But but once they do, they you know 658 00:38:12,200 --> 00:38:15,479 Speaker 1: you're a good designer because you care that. I guess 659 00:38:15,480 --> 00:38:18,440 Speaker 1: that's the point. It's a really really good answer to that. UM. 660 00:38:18,920 --> 00:38:22,480 Speaker 1: And I think talking about cannabis again, I mean, it's 661 00:38:22,560 --> 00:38:25,279 Speaker 1: such a new industry, a legal industry. I should say 662 00:38:25,320 --> 00:38:27,480 Speaker 1: it's not a new industry, but it's a new legal industry, 663 00:38:28,840 --> 00:38:33,400 Speaker 1: and they're so much still left to be formed with 664 00:38:33,480 --> 00:38:37,200 Speaker 1: the industry. It's not federally federally legal in the United States. 665 00:38:38,440 --> 00:38:43,480 Speaker 1: What role do you see product designers might play in 666 00:38:43,640 --> 00:38:48,279 Speaker 1: shaping the future of the cannabis industry. I think it 667 00:38:48,360 --> 00:38:51,879 Speaker 1: could be everything, because the interesting thing about the word 668 00:38:51,880 --> 00:38:55,080 Speaker 1: product design in twenty twenty three is that it no 669 00:38:55,160 --> 00:38:57,120 Speaker 1: longer means would have meant six years ago. It doesn't 670 00:38:57,160 --> 00:39:00,919 Speaker 1: mean would have meant three years ago. You know, if 671 00:39:00,960 --> 00:39:03,480 Speaker 1: somebody out walking out of school calling themselves a product 672 00:39:03,560 --> 00:39:06,200 Speaker 1: designer could be a web three stack developer these days, 673 00:39:06,840 --> 00:39:09,880 Speaker 1: and they're like, I make products and that's what the 674 00:39:09,920 --> 00:39:16,480 Speaker 1: world accepts. To that point, the pos terminals that the 675 00:39:16,520 --> 00:39:21,000 Speaker 1: cannabis sector uses, they're all designed technically speaking, the and 676 00:39:21,360 --> 00:39:26,080 Speaker 1: up here in Canada, you know, we in Ontario and 677 00:39:26,200 --> 00:39:29,960 Speaker 1: in be British Columbia and a couple other provinces. The 678 00:39:30,040 --> 00:39:34,480 Speaker 1: way it works is, even though it's federally legal, provincially, 679 00:39:34,600 --> 00:39:37,000 Speaker 1: either it's you know, still run by the government or 680 00:39:37,040 --> 00:39:40,120 Speaker 1: it's allowed to be privatized. And in those sectors where 681 00:39:40,120 --> 00:39:42,080 Speaker 1: it's still run by the government, you know, there were 682 00:39:42,120 --> 00:39:44,600 Speaker 1: some hiccups this year where they had to shut down 683 00:39:44,719 --> 00:39:48,359 Speaker 1: orders to the entire province because their systems basically went 684 00:39:48,400 --> 00:39:51,400 Speaker 1: down or got hacked. Our X, Y and Z. So 685 00:39:51,640 --> 00:39:54,239 Speaker 1: to the point of how do we make it, how 686 00:39:54,280 --> 00:39:56,799 Speaker 1: do products help push it forward? Well, one is just 687 00:39:56,880 --> 00:39:59,959 Speaker 1: make sure we don't make mistakes like that when making 688 00:40:00,000 --> 00:40:03,000 Speaker 1: those infrastructure products. But when it comes to the visual, 689 00:40:03,239 --> 00:40:07,239 Speaker 1: tangible things I hold in my hand products, they have 690 00:40:07,360 --> 00:40:11,799 Speaker 1: to be things that you know, don't instantly give a 691 00:40:11,920 --> 00:40:16,640 Speaker 1: version to the masses. And you know, if somebody were 692 00:40:16,680 --> 00:40:18,600 Speaker 1: just to walk in the next day and just like 693 00:40:18,640 --> 00:40:20,520 Speaker 1: slap a sex toy on the table, everybody in the 694 00:40:20,560 --> 00:40:23,360 Speaker 1: room would be like guh. And if somebody was to 695 00:40:23,400 --> 00:40:25,680 Speaker 1: come and walk in and like slap a bong on 696 00:40:25,719 --> 00:40:29,399 Speaker 1: the table, depending on the environment, most people would still 697 00:40:29,440 --> 00:40:33,759 Speaker 1: be like, uh, you know. But I think there's something 698 00:40:33,800 --> 00:40:36,040 Speaker 1: to be said about if somebody were to come in 699 00:40:36,480 --> 00:40:43,759 Speaker 1: with cannabis plant that's been created in a beautiful container 700 00:40:44,280 --> 00:40:47,360 Speaker 1: in a bond's eye method to showcase the artistic of 701 00:40:47,400 --> 00:40:50,080 Speaker 1: it and put that on the table, everybody in the 702 00:40:50,120 --> 00:40:54,279 Speaker 1: room would approach it with curiosity. And so what we 703 00:40:54,480 --> 00:40:56,640 Speaker 1: choose to put in the room and what rooms we 704 00:40:56,719 --> 00:40:59,640 Speaker 1: choose to put them in will really help speed up 705 00:41:00,000 --> 00:41:03,960 Speaker 1: people's curiosity being accepted or just slow it down. But 706 00:41:04,160 --> 00:41:07,560 Speaker 1: either way, it's coming. It's just how fast we can 707 00:41:07,600 --> 00:41:22,600 Speaker 1: remove the ignorance. Is I suppose the designer's responsibility. Black 708 00:41:22,640 --> 00:41:25,480 Speaker 1: Tech Green Money is a production of Blavity Afrotech on 709 00:41:25,560 --> 00:41:28,520 Speaker 1: the Black Effect podcast Network and I Hired Media, and 710 00:41:28,560 --> 00:41:31,960 Speaker 1: it's produced by Morgan Debonn and me Well Lucas, with 711 00:41:32,080 --> 00:41:36,600 Speaker 1: additional production support by Sarah Ergan and Rose McLucas. Special 712 00:41:36,640 --> 00:41:39,719 Speaker 1: thank you to Michael Davis, s Impanessa, Serrano. Learn more 713 00:41:39,719 --> 00:41:41,880 Speaker 1: about my guests of the Techni Trump that's an Innovators 714 00:41:41,880 --> 00:41:46,439 Speaker 1: at afrotech dot com. Enjoying black tech, green money. Share 715 00:41:46,480 --> 00:41:50,799 Speaker 1: this with somebody, Go get your money. Peace and love,