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Speaker 1: A pitch for a film or TV project is only

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Speaker 1: as good as it's pitch deck. Design your next pitch

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Speaker 1: deck with Canva. Canva is the online design platform for

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Speaker 1: entertainment professionals. With Canva, it's easy to visually express your

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Speaker 1: film or TV idea. Just start with a designer made template,

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Speaker 1: then add imagery, video, and audio from Canva's massive content library.

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Speaker 1: Go from your screen to the big screen. Nail your

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Speaker 1: next pitch with Canva at canva dot com Slash Entertainment.

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Speaker 2: I love the freedom that we have with this work.

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Speaker 2: I love the people that I'm working with. I love

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Speaker 2: that is based in the thing that I love most,

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Speaker 2: which is creativity.

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Speaker 3: Welcome to Strictly Business Varieties weekly podcast featuring conversations with

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Speaker 3: industry leaders about the business of media and entertainment. I'm

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Speaker 3: Cynthia Lyttleton, co editor.

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Speaker 4: In chief of Variety.

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Speaker 3: Today's episode features highlights from the video studio the Variety

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Speaker 3: hosted in New York this month in conjunction with Advertising Week.

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Speaker 3: We spoke to a who's who of cmos and advertising

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Speaker 3: mavens from the entertainment industry, as well as blue chip

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Speaker 3: brands such as Nvidia, Spotify, Ford, CVS, and T Mobile.

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Speaker 3: We also spoke to some on the creative side, including

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Speaker 3: musician and activist Common whose voice you heard at the

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Speaker 3: start of this episode, Camilla Cabello, and Terry Crews. The

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Speaker 3: interviews at the studio presented by Canva were conducted by

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Speaker 3: me and Todd Spangler, my variety colleague, who is no

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Speaker 3: stranger to strictly business listeners, and Brian Steinberg, our man

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Speaker 3: on the mad Men beat, who has forgotten more about

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Speaker 3: Madison Avenue than most of us will ever know. Three

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Speaker 3: days of speedy chats with highly motivated marketers left us

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Speaker 3: with a strong sense of where they are focusing their

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Speaker 3: efforts and how they see the next twelve to twenty

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Speaker 3: four months playing out. It won't be dull, so don't

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Speaker 3: go anywhere. We'll be right back. With insights and observations

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Speaker 3: from executives from Disney, Warner Brothers, Discovery, NBC, Universal, Pinterest, two,

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Speaker 3: b IBM, and more.

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Speaker 1: There are a lot of moving parts to a film

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Speaker 1: or TV production. Canva can help everyone get on the

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Speaker 1: same page. Canva has templates for storyboards, call sheets, and

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Speaker 1: series bibles. Canva whiteboards are fantastic for plot and story brainstorms,

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Speaker 1: production timelines, and more. When you're ready to roll, Canva

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Speaker 1: makes it easy to work together on your project face

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Speaker 1: to face or online in real time. Go from your

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Speaker 1: screen to the big screen at canva dot com, Slash Entertainment.

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Speaker 3: And we're back with a special episode of Strictly Business

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Speaker 3: from our Adweek studio, presented by Canva. There's no shortage

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Speaker 3: of turmoil and transition across media and in the wider

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Speaker 3: world these days. We thought it would be good to

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Speaker 3: start on a positive note by asking people what they

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Speaker 3: love about their work. Here are some quick hits from

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Speaker 3: Google's Sean Downey, Canva's Jimmy Knowles, Disney's John Campbell, in

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Speaker 3: Vidia's Jamie Allen, and Twob's on Jolly's suit.

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Speaker 5: Well, the best thing about my work is it's a

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Speaker 5: hard job because you're in a time of transformation. The

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Speaker 5: industry is changing every day, and I just love to

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Speaker 5: solve new problems.

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Speaker 6: For me, the most exciting thing is just how playful

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Speaker 6: and tactle the brand is.

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Speaker 7: You wouldn't think at one hundred year old's company that

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Speaker 7: an idea comes out and you can actually put it

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Speaker 7: to life. And we're in our fourth cohort now and

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Speaker 7: we're helping these small underrepresented businesses go through this white

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Speaker 7: glove service at Disney to help them grow their own

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Speaker 7: businesses and have all boats rides. So I love the

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Speaker 7: entrepreneurialness of the Walt Disney Company.

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Speaker 8: Probably my favorite thing about the job is just the

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Speaker 8: openness of the organization to knowledge. Should never be a

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Speaker 8: barrier or a blocker to go and engage with people.

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Speaker 9: So I feel like my job is very literally sitting

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Speaker 9: at the intersection of Hollywood and Silicon Valley, and I

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Speaker 9: came from more of the tech side, so like, my

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Speaker 9: comfort zone is platforms and data and algorithms and scale,

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Speaker 9: and now I get to be part of storytelling.

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Speaker 3: We'll call this section what do you Need to Do

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Speaker 3: to Thrive? We get down into the nitty gritty of

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Speaker 3: what it takes to grab people by the eyes and

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Speaker 3: ears and stand out in a world awash in marketing messages. First,

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Speaker 3: we hear from Terry Crews about why he formed his

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Speaker 3: own creative advertising agency Super Serious. Then NBC Universal Sports

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Speaker 3: marketing chief Jennifer Storms explains how the Paris Olympics and

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Speaker 3: all their glory I really greased the company's Infinity Loop,

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Speaker 3: and Warner Brothers Digital marketing chief Cameron Curtis wraps it

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Speaker 3: up with thoughts on the metrics that really matter to him.

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Speaker 10: What inspired this was the fact that I love entertainment period, okay,

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Speaker 10: and I found that we found that people didn't view

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Speaker 10: commercials as entertaining, but we do. And my thing is

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Speaker 10: everything truly is entertainment. And when I hooked up with

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Speaker 10: Matt was years ago on the Old Spice campaign, and

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Speaker 10: we realized that it changed the game in so many ways.

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Speaker 10: People were watching each commercial in a row on YouTube

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Speaker 10: for like a half an hour, and we were like, wow,

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Speaker 10: it changed the game in so many ways. We realized

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Speaker 10: it is entertainment and no matter whether there's a two

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Speaker 10: hour movie, a half hour television show, or a thirty

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Speaker 10: second commercial has to be entertaining. I can't tell you

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Speaker 10: the number of campaigns up turned down because they didn't

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Speaker 10: want me to serve the audience. And I looked at

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Speaker 10: the brief and I'm like, man, what are you talking about.

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Speaker 10: There's no serving anyone here. It's just sell, sell, sell.

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Speaker 11: And the opportunity there is very much around the infinity

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Speaker 11: loop that we've created with linear and with streaming. That's

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Speaker 11: a superpower internally because we did it for the Olympics.

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Speaker 11: We're doing it for Brilliant Minds, where you're leveraging both

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Speaker 11: the NBC and then the next Day on Peacock as

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Speaker 11: this sort of infinity loop to bring audiences and create

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Speaker 11: a larger audience. In totality, we have over nine million

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Speaker 11: cross platform on Brilliant Minds just in this short time.

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Speaker 11: And when you look at something like Bravo where we

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Speaker 11: have Next Day on Peacock as well, over the past year,

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Speaker 11: every single Bravo show has had increased audiences and we

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Speaker 11: attribute that very much to that infinity loop that we

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Speaker 11: sort of create as a company.

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Speaker 12: You know, sentiment is key for us, but also volume.

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Speaker 12: You know a lot of times I think you'll find

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Speaker 12: studios touting views on trailers or views on spots, and really,

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Speaker 12: you know, those are you can buy views. What you

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Speaker 12: can't buy is conversation. And I think when you're generating conversation,

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Speaker 12: you can tell you have true heat. And so a

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Speaker 12: lot of times we're analyzing social volume and social sentiment

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Speaker 12: ahead of anything else because that really signifies that something

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Speaker 12: is breaking through, you know, and I think that's that's

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Speaker 12: what our key mission is today.

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Speaker 3: Here are more thoughts about where things are headed. CVS's

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Speaker 3: Parbender Dariwall, who heads the Retail Giants New Media Exchange

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Speaker 3: Advertising Unit, spoke about the rise of retail media networks

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Speaker 3: and how they might intersect with TV in the future.

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Speaker 3: Ford CMO Kelly Donahue says her big challenge of the

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Speaker 3: future will be to sell consumers on self driving cars canvas.

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Speaker 3: Jimmy Knowles talks experiential brand building and to be CEO.

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Speaker 3: Angeli sud wraps up with thoughts about what it's going

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Speaker 3: to take to have to be mean some thing in

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Speaker 3: the minds of consumers.

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Speaker 13: When you think about commercialization of streaming versus traditional linear TV,

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Speaker 13: there is a really big role here that retail media

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Speaker 13: can be playing. The connectivity that retail media can bring

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Speaker 13: to streaming TV is there's a match made in heaven

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Speaker 13: there and the way in which we can work. So,

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Speaker 13: how do we layer on data and assets into the

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Speaker 13: streaming TV and addressable audiences to really drive more impact

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Speaker 13: for advertising that can sit across that channel. And I

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Speaker 13: see that continuing to grow and I'm sure we will

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Speaker 13: announce some partnerships on that during over the course of

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Speaker 13: the next twelve months.

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Speaker 14: Another thing we're looking at is you know, really building

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Speaker 14: out our entertainment offerings in the center screen of the car.

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Speaker 14: So we just launched our new Ford Digital Experience software

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Speaker 14: and now you can download apps and watch you know,

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Speaker 14: Prime video or to be who I just earlier, or

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Speaker 14: Peacock or Max right on the center screen while parked,

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Speaker 14: not while driving, not while driving, only well parked.

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Speaker 6: One of the important things for us as an experiential

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Speaker 6: team is to make sure that as we as we

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Speaker 6: have that act of perception shifting, or as we're encouraging

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Speaker 6: people to remember Canvas the brand that you use to

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Speaker 6: make your wedding, save the dates, save the dates, and

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Speaker 6: your birthday party invitations, but also think about Canvas this

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Speaker 6: tool that's empowering your workplace to collaborate, that's helping you

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Speaker 6: to create content at scale.

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Speaker 9: What we're finding is we need to build the two

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Speaker 9: B brand versus just market a title or one thing

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Speaker 9: you can find on the service, and we need to

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Speaker 9: have that show up as something different. We need to

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Speaker 9: break through. Right You're in a kind of a sea

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Speaker 9: of sameness and screaming right now, and that means you

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Speaker 9: got to take creative risks and you have to the

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Speaker 9: way we think about it is like we want to

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Speaker 9: we want to embody the passion and ethos of our fans.

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Speaker 9: We want to find a way for that to show

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Speaker 9: up in our brand, and we want to is our

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Speaker 9: brand to reinforce a value proposition, which is free, frictionless entertainment.

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Speaker 3: It's an age old question and the answer changes every day.

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Speaker 3: What do consumers really want? Here are some thoughts, starting

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Speaker 3: with Google Sean Downey, who talks about the YouTube shorts program,

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Speaker 3: Camilla Cabello on the community of music lovers, Spotify's Jess

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Speaker 3: Levinson on serving gen Z by staying out of their way,

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Speaker 3: and Warner Brothers Cameron Curtis gives us an inside look

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Speaker 3: at how the studio scored with a done to promotion

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Speaker 3: on TikTok by offering a smorgasboard of key art and

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Speaker 3: clips and encouraging fans to do their best. Curtis puts

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Speaker 3: it well when he says, delivering ready made clip art

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Speaker 3: and such to the vast expanse of TikTok users is

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Speaker 3: a sea change in mindset. Instead of zealously guarding every

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Speaker 3: stitch of material that gets out, efforts like the done

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Speaker 3: to promotion make fans the quote copilots of studio promotional campaigns.

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Speaker 5: Curtis explains, if you look at consumer behavior, consumers are

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Speaker 5: more often than not doing a couple of things. They're

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Speaker 5: streaming and they're scrolling, and I think brands know that.

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Speaker 5: So we do a couple of things with brands. One

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Speaker 5: we like to put them in a multi format approach

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Speaker 5: because for them, audiences matter most, and they're finding that

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Speaker 5: they're getting more shorts in that multi format mix because

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Speaker 5: it's what the creators are building and it's what the

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Speaker 5: consumers are watching, and as long as that fits into

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Speaker 5: their business strategy, you're going to see them invests more

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Speaker 5: in those things because it drives the right outcomes when

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Speaker 5: mixed with everything else. And we have brands that love

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Speaker 5: thinking about doing shorts only because they're trying to drive

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Speaker 5: awareness and engagement and they're learning that the more quick

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Speaker 5: burst of awareness they can create, they can drive a

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Speaker 5: lot of engagement to their own sites to give them

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Speaker 5: better content and better fill and that's something that the

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Speaker 5: creators have learned themselves. If you actually look at how

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Speaker 5: creators use shorts, they're using it to drive interest to

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Speaker 5: their long form because they're trying to get engagement and

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Speaker 5: interest and then build that community somewhere else, as opposed

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Speaker 5: to maybe just looking for something that's trending.

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Speaker 15: Music lovers are such a passionate community, and when people

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Speaker 15: get to just like gather in person, and now there's

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Speaker 15: so many new ways to do it. To do that,

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Speaker 15: it doesn't have to be like a standard concert. It

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Speaker 15: could be I don't know, like a small like acoustic set,

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Speaker 15: or it could be like I remember, I think you

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Speaker 15: guys did this with Doja Ket when she did like

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Speaker 15: the Spotify in person for I think it was I

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Speaker 15: don't remember, but I think you guys did like a

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Speaker 15: live album installation and I was like, WHOA, that's so sick.

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Speaker 15: So I think, yeah, creative ways for people to partner

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Speaker 15: to bring like a unique experience like a twenty twenty

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Speaker 15: four experience to fans is like so exciting and fun.

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Speaker 16: We want fans to be able to access the content,

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Speaker 16: the playlists and the creators that they want without getting

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Speaker 16: in their way. So first and foremost, like the ad

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Speaker 16: experience is super non interruptive on Spotify. But then again,

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Speaker 16: like seventy one percent of gen z are telling us

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Speaker 16: that they viewed Spotify as the antidote to Doom scrolling.

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Speaker 12: On TikTok, we worked with a new feature called their

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Speaker 12: Spotlight Unit, and essentially what that did was it took

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Speaker 12: all of these assets that we were creating and put

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Speaker 12: it into one location so that when fans searched or

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Speaker 12: wanted to learn more about Doom, they found all of

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Speaker 12: this incredible content. It also added attributes to all the

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Speaker 12: user generated content that was coming from the work we

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Speaker 12: were doing. And what that did was as you were searching,

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Speaker 12: you were encountering people that were, you know, doing cosplayers

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Speaker 12: or reacting to trailers or celebrating the movie. And so

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Speaker 12: when you think about when you think about money can't

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Speaker 12: buy opportunities, when you think about real heat, you know

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Speaker 12: a lot of times that shows up with user generated content.

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Speaker 12: And if you're an audience member wondering about a movie,

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Speaker 12: what better way than to find out more about it

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Speaker 12: than to see creators and influencers and cast talking about

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Speaker 12: it directly to you. I was really excited that we

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Speaker 12: had cast responding to user comments on TikTok. So we

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Speaker 12: had one example where Austin Butler had commented back to

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Speaker 12: a fan and later encountered that fan in real life

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Speaker 12: and so what we had was a major star of

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Speaker 12: a movie seeing a fan and recognizing the fan before

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Speaker 12: the fan had a chance to recognize the star. And

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Speaker 12: I think about the way TikTok forms connections in that

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Speaker 12: way and how powerful that is, And to me, that's

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Speaker 12: a lot about the future of what we're doing, is

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Speaker 12: making audiences the co pilots of our campaigns and not

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Speaker 12: the passengers.

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Speaker 3: That's a really great way to say it. We couldn't

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Speaker 3: talk to people about the future of their business without

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Speaker 3: those two little letters cropping up AI here with thoughts

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Speaker 3: about how to manage the introduction of this life changing technology.

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Speaker 3: Is IBM's Jonathan Adishek, Google's Sean Downey, Warner Brothers Discoveries,

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Speaker 3: Bruce Campbell, and Ford's Kelly Edwards.

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Speaker 17: The way I look at A and we look at

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Speaker 17: it in many ways and inside of IBM is there's

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Speaker 17: a big iceberg. The top twenty percent of that iceberg,

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Speaker 17: that's the consumer facing applications of AI. We're really focused

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Speaker 17: on the eighty percent of the iceberg down below, where

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Speaker 17: the enterprise changes are going to happen and where the

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Speaker 17: changes to the business are going to happen.

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Speaker 5: Well, the biggest myth is that AI is going to

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Speaker 5: remove their job or it's going to do the job

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Speaker 5: for you. In reality, AI is going to be next

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Speaker 5: to everyone to help them do their job better. And

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Speaker 5: if you start thinking about transformation of skills in workforce,

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Speaker 5: it's using AI to power insights, or power media buying

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Speaker 5: at scale, or power creativity in production. And then you

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Speaker 5: let the humans next to it do the hard strategic work,

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Speaker 5: interpret data, build better creative ideas, use those insights to

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Speaker 5: build better planning tools, and really learning how to sit

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Speaker 5: next to AI and have it do the work that

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Speaker 5: produces growth while you do the work that has the

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Speaker 5: strategy that tells them how to grow. And getting people

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Speaker 5: to see that and build their functions and their businesses

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Speaker 5: to take advantage of that is the big work.

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Speaker 18: Right now, even beyond the sort of legal issues. Look,

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Speaker 18: we particularly those of us like myself who don't come

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Speaker 18: from the creative side, we recognize and appreciate our single

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Speaker 18: most important asset as a company is our content engine

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Speaker 18: and our relationships with great creators, the creative geniuses who

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Speaker 18: produce things like the Last of Us and Game of Thrones.

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Speaker 19: And we won't do anything to alienate that community when

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Speaker 19: it comes to AI. On the other hand, when you

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Speaker 19: look at areas like you know, visual effects again, languaging

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Speaker 19: things that might be able to be done with our

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Speaker 19: video games business and our animation business. At the very least,

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Speaker 19: we have to be aware of everything that's out there,

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Speaker 19: and that I would say that's kind of the stage

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Speaker 19: we're in right now, careful experimentation implementation, where we all

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Speaker 19: feel very comfortable with what we're doing.

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Speaker 14: For me, thinking about AI, it's a ton of striving

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Speaker 14: and what that future could be and how you really

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Speaker 14: usher people into that because that is a very different

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Speaker 14: leap from chat.

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Speaker 3: GPT wow. AI is already a game changer for companies

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Speaker 3: that know how to harness the tools. Here's Canva's Frank

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Speaker 3: Cortesi and IBM's Jonathan Adischek with real world results.

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Speaker 20: At Canva, we kind of really employed this attitude of

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Speaker 20: AI everywhere, so we're always constantly looking to see what

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Speaker 20: areas of the business we can kind of help supercharge

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Speaker 20: with AI or make things go faster and more efficient,

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Speaker 20: more effective. So that comes from everything from thinking about

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Speaker 20: first draft ideas that are going to be leveraged against

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Speaker 20: campaigns or certain times of the year thinking about how

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Speaker 20: we use AI for media targeting, measurement and things like

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Speaker 20: that with our media agencies and our partners, and I

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Speaker 20: think you know, when it comes to using AI, you

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Speaker 20: can really help do a lot of them mundane things

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Speaker 20: a lot quicker.

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Speaker 11: Right.

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Speaker 20: You can create an ad once in Canva and then

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Speaker 20: you can kind of tell a exactly how you want

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Speaker 20: it to be changed for various different places, for localization,

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Speaker 20: different times of the year.

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Speaker 17: For us, we're using AI to get so much more

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Speaker 17: relevant and personalized journeys for our clients. We're using it

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Speaker 17: to understand where we should show up. Today, we do

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Speaker 17: half the number of events that we did two years ago.

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Speaker 17: We're getting five percent more client interests because we're so

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Speaker 17: much more focused in where we're showing up, and we're

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Speaker 17: getting those client interests at thirty to forty percent less

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Speaker 17: per client interest than we did in the past. AI

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Speaker 17: is helping us get much more targeted. You mean the cost,

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Speaker 17: the cost is coming down.

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Speaker 3: When the subject is AI and what it can do

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Speaker 3: and should do in the future. Nobody has more knowledge

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Speaker 3: than the folks at Nvidia who have been doing it

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Speaker 3: for more than thirty years. In Nvidia makes the cutting

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Speaker 3: edge microchips that deliver the enormous computing power required by

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Speaker 3: AI programs. Jamie Allen, director of AD Tech and Digital

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Speaker 3: Marketing Industries for Nvidia, spoke about where he sees AI

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Speaker 3: making a big difference in media and how what's.

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Speaker 8: Really exciting in the space at the moment. Broadly in

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Speaker 8: media entertainment, the evolution of what we can do with

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Speaker 8: three D in video with the intersection of artificial intelligence, graphics,

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Speaker 8: video three D processing is going to really evolve how

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Speaker 8: we can create content, interact with content from a consumer

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Speaker 8: point of view as well as a creative point of view.

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Speaker 8: I think that the analytics space across all media industries

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Speaker 8: is going to be really supercharged with the new types

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Speaker 8: of computing and generative AI that's coming. There's some amazing

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Speaker 8: companies that we're working with at the moment who are

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Speaker 8: doing really groundbreaking like mathematics, like physics based maths to

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Speaker 8: solve problems, especially in advertising and areas like causality to

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Speaker 8: link work and creative to actual sales, which is really

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Speaker 8: really exciting. The advertising industry is one of the biggest

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Speaker 8: data flywheels of any sector. Really. You can also look

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Speaker 8: at financial services and healthcare as similar volumes of cyclical

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Speaker 8: data information. As we increase the efficiency in the speed

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Speaker 8: of processing data, you can create more intelligence from that

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Speaker 8: data faster, and this is where we come into the

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Speaker 8: world of generative AI and the tools that we're building

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Speaker 8: to enable enterprises both the end users of advertising, so

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Speaker 8: the CMO groups in the industry as well as the

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Speaker 8: agencies and the ad tech companies, to be able to

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Speaker 8: derive huge amounts of value from that data faster. That

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Speaker 8: will then enable the ability to create things like fine

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Speaker 8: tuned language models much much quicker with high levels of

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Speaker 8: accuracy that can then drive faster recommendation, really good consumer interaction.

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Speaker 8: We took in Video's long history of making things very

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Speaker 8: efficient and bundled it up essentially into container service, so

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Speaker 8: you can go and take a model from whether it's

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Speaker 8: Lama or whether it's a Mistral model, or any of

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Speaker 8: the models the partners that we have and run them

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Speaker 8: as efficiently and fastly as possible with the support from Nvidia.

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Speaker 8: So while we don't need to go and make proprietary

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Speaker 8: tools for everyone, they can take those off the shelf

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Speaker 8: models and work with our toolkits to make them specific

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Speaker 8: to them through fine tuning and rag and augmentation models.

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Speaker 3: We started off each interview with a lightning round of

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Speaker 3: questions to warm up our guests and bring out a

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Speaker 3: bit of personality. Here you'll hear from CBS's Parbender, Dariwall,

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Speaker 3: Google's Sean Downey, t Mobile Cmo, Viana Hegd, NBC Universals

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Speaker 3: Jennifer Storms, Disney's Danielle Brown, Warner Brothers Cameron Curtis, NBC

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Speaker 3: Universal's Jamie Cuthbert, Canvas Frank Cortesi, and IBM's Jonathan Adischek

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Speaker 3: on Wisconsin white.

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Speaker 17: Border, mood board.

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Speaker 13: Definitely the white board, whiteboard or mood board.

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Speaker 5: I'm definitely a mood board person.

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Speaker 10: Ah cool.

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Speaker 3: So I kind of do this exercise.

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Speaker 10: It kind of count how many negative energy meetings I

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Speaker 10: have and how many positive energy meetings I have. So

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Speaker 10: I'm always trying to offload what I call the negative

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Speaker 10: energy meetings.

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Speaker 3: Opening ceremonies or closing ceremonies.

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Speaker 11: Oh, that's like choosing a favorite child. That's not fair.

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Speaker 11: It's it's going to be opening ceremonies.

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Speaker 2: Danielle Team Picnic, team.

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Speaker 3: Bowling, Bowling. I'm competitive bowling. Favorite Warner brother Jack, Harry

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Speaker 3: sam or Abe.

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Speaker 20: Jack favorite font Hewlettica's pretty clear times.

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Speaker 3: Are really I'm an aerial girl. Myself team picnic or

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Speaker 3: team bowling, Bowling.

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Speaker 17: I'm from Wisconsin. We love boling.

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Speaker 3: Okay.

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Speaker 4: We close with the dose of gratitude. Terry Crews made

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Speaker 4: us all misty with his heartfelt observation about how he

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Speaker 4: hopes his life story can prove to others that with

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Speaker 4: hard work, just about anything is possible. And finally, Canvas

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Speaker 4: Jimmy Knowles and Pinterests Judy Lee shared their enthusiasm for

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Speaker 4: their like minded brands. It's infectious.

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Speaker 10: When I was a kid in Flint, Michigan, working in

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Speaker 10: Hollywood was a kin to flying to Mars, and they

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Speaker 10: were like, dude, you can't go to Mars. You die

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Speaker 10: in Mars, you know. But I'm on Mars. I did

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Speaker 10: it and people were like this, dude made it to Mars,

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Speaker 10: you know what I mean? Like, everyone was like I could.

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Speaker 10: He said it, and there were a lot of things

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Speaker 10: I said and people remember. And I think that is

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Speaker 10: the best part, because the best part of being me

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Speaker 10: is showing that everyone else can do it too.

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Speaker 3: It's amazing, so well said.

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Speaker 6: I feel very lucky to work at a company with

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Speaker 6: leadership that is so supportive of taking those big swings.

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Speaker 6: It's not afraid to fail, it's not afraid to make mistakes.

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Speaker 6: And it's been an incredible learning process getting to build

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Speaker 6: and work with the amazing team that I do over

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Speaker 6: the past few years.

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Speaker 3: And it just sounds like so much fun.

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Speaker 2: So it is.

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Speaker 3: It is.

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Speaker 17: That's why we do it.

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Speaker 4: Yep, and I feel like we should do something together.

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Speaker 10: I don't know the vibes.

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Speaker 3: The vibes are.

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Speaker 6: There, your lips, the God's yours, Judi's rock and roll.

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Speaker 13: I'm ready.

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Speaker 3: Thanks for listening. Be sure to leave us a review

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00:24:29,960 --> 00:24:33,560
Speaker 3: at Apple Podcasts or Amazon Music. We love to hear

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Speaker 3: from listeners. Please go to Variety dot com and sign

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Speaker 3: up for the free weekly Strictly Business newsletter, and don't

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Speaker 3: forget to tune in next week for another episode of

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Speaker 3: Strictly Business.

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Speaker 1: Marketing budgets for big movies often exceed the production budgets.

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Speaker 1: That's because promotion is super important. Promote your film or

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Speaker 1: TV project with the help of Canva. Canva has promotional

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Speaker 1: templates like press kits, film posters, and social media assets,

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Speaker 1: so you'll never begin from a blank page. They also

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Speaker 1: make it super easy to design a website for your

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Speaker 1: project too. Go from your screen to the big screen

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Speaker 1: at canva dot com. Slash Entertainment