WEBVTT - EYL #141 Shaq on Building a $400 Million Dollar Business Empire 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.000 Sponsored by the United States Department of Homeland Security. 0:01:00.200 --> 0:01:02.920 Earners the years almost halfway over, do not miss this 0:01:03.040 --> 0:01:06.600 opportunity to scale to the next level. 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All that 0:01:44.080 --> 0:01:48.760 and more for a limited offer of sixty percent off. 0:01:48.800 --> 0:01:52.800 That's right, sixty percent off of the annual tuition. Go 0:01:52.880 --> 0:01:56.560 to eyluniversity dot com right now and become an earner. 0:01:58.280 --> 0:02:03.200 My graduates from my school being forced back drop bags 0:02:03.240 --> 0:02:06.040 drop Mike, drop back drop. 0:02:17.040 --> 0:02:17.440 Right now. 0:02:17.440 --> 0:02:21.120 We're gonna reset the room and we're gonna give you 0:02:21.200 --> 0:02:24.600 a deep dive into one of the greatest entrepreneurs of 0:02:24.840 --> 0:02:27.720 all times, Shaquille O'Neill. If you watch euy L, you 0:02:27.760 --> 0:02:30.720 know it's no fluff. We get straight to it and 0:02:30.960 --> 0:02:33.160 very rare. Do you have an opportunity to have these 0:02:33.200 --> 0:02:36.600 kind of conversations when we interview Mark Cuban, when we 0:02:36.680 --> 0:02:39.640 interview Mike Novagratz, who's worth eight billion dollars, when we 0:02:39.680 --> 0:02:43.080 interview Rick Ross, when we interview Dame Dash It's like 0:02:43.160 --> 0:02:46.200 you're right there. Keep going, It's like you're right there. 0:02:46.720 --> 0:02:49.239 So I want you guys, let's have fun. We're gonna 0:02:49.280 --> 0:02:51.919 have fun with this today. But more importantly, I want 0:02:51.919 --> 0:02:56.720 you guys to really listen and learn from this man's journey, 0:02:57.000 --> 0:03:01.400 his experiences, and the information that he about to provide. So, 0:03:02.320 --> 0:04:26.320 without further ado, the big Aristotle Shack, where you at, Babby. 0:03:49.440 --> 0:03:56.600 What's happening? You're live in this motherfucker. 0:03:57.920 --> 0:04:01.440 God damn, it's like it's like Game seven. 0:04:01.760 --> 0:04:04.000 It is. What's going on? And the Hawks fans of 0:04:04.040 --> 0:04:04.480 the building. 0:04:06.720 --> 0:04:11.840 Okay, okay, Shack Shack, First and foremost, thank you, brother, 0:04:11.880 --> 0:04:17.800 We appreciate it. PhD NBA gentlemen and a scholar. But 0:04:17.920 --> 0:04:21.320 more important than anything, great father. So before we start, 0:04:21.640 --> 0:04:23.800 I want to wish you yes and every father out 0:04:23.800 --> 0:04:25.400 there today. 0:04:25.440 --> 0:04:35.599 Fathers, yes, yes, yes, yes, yeah. 0:04:32.440 --> 0:04:34.200 So Shack, We're not even gonna waste any time. Let's 0:04:34.200 --> 0:04:36.680 get right into it. Everybody take your seats. Now, it's 0:04:36.720 --> 0:04:40.120 time to larn. It's tim a lure pads out. So 0:04:41.320 --> 0:04:44.800 Magic Johnson, the Great Magic Johnson, gave you some advice 0:04:44.800 --> 0:04:47.839 when he was eighteen years old about financial literacy. You know, 0:04:47.839 --> 0:04:51.320 we always hear about seventy percent of NBA players going broke, 0:04:51.720 --> 0:04:54.839 a lot of the NFL players going broke, rappers, entertainers. 0:04:54.880 --> 0:04:58.120 But you're somebody who obviously made a lot of money 0:04:58.160 --> 0:05:00.200 while you were playing, but you probably don't. I will 0:05:00.279 --> 0:05:03.080 quad youupho tripled your net worth after you're playing. 0:05:03.120 --> 0:05:04.119 It's a success story. 0:05:04.200 --> 0:05:06.200 So what are some of the jewels that he gave 0:05:06.200 --> 0:05:08.239 you when you was a young man that you still 0:05:08.240 --> 0:05:09.360 carry with you to this day. 0:05:10.000 --> 0:05:12.760 Well, at first, before I met Magic Johnson, I spend 0:05:12.800 --> 0:05:16.080 a million dollars in one day, so I knew nothing 0:05:16.080 --> 0:05:19.360 about financial literacy. My agent calls me and said, hey, 0:05:19.760 --> 0:05:22.480 I got a check for a million, so shit, you 0:05:22.520 --> 0:05:25.080 know me, I already had that black Mercedes lined up, 0:05:26.360 --> 0:05:28.240 so I said, I'm about to go get the Mercedes 0:05:28.320 --> 0:05:31.479 with the wheels, the pull out deck. So it costs 0:05:31.520 --> 0:05:34.679 one fifty. So when I get back to the crib, 0:05:34.720 --> 0:05:37.560 my dad said, where's mine at? So in my mind 0:05:37.600 --> 0:05:39.880 I'm like a million minus one fifty. Shit, I got 0:05:39.880 --> 0:05:42.680 eight to fifty left right. So I go buy him 0:05:42.720 --> 0:05:44.800 one and go buy my mother one. You know, I 0:05:44.880 --> 0:05:46.760 get some ice against some ear rings, and get a 0:05:46.800 --> 0:05:48.919 couple of suits. So I get a call from the 0:05:48.920 --> 0:05:52.000 bank manager. He says, you spend a million dollars and 0:05:52.040 --> 0:05:53.880 I was like, no, I didn't. So then when I'm 0:05:54.120 --> 0:05:58.120 I'm looking at the paperwork, I see Fiker. Now get mad. 0:05:58.160 --> 0:06:00.880 I'm like, hey, I don't know no mother fucking fighters. 0:06:03.360 --> 0:06:05.640 So like I didn't, Like, I had no idea what 0:06:05.760 --> 0:06:09.440 fighter and income to a sales tax stay taxed. I 0:06:09.440 --> 0:06:12.360 had no idea what that was. So then I said, okay, 0:06:13.320 --> 0:06:14.640 I don't want to be like the rest of these 0:06:14.720 --> 0:06:18.240 NBA players. I got to teach myself because this is 0:06:18.279 --> 0:06:21.440 something that we don't know. Like, you know, my family work, work, 0:06:21.760 --> 0:06:25.359 paycheck to paycheck. We never had no money. But I 0:06:25.440 --> 0:06:27.120 had to get that binds. I had to get my 0:06:27.200 --> 0:06:29.320 mom a bench, like. I just had to get that first. 0:06:29.680 --> 0:06:31.719 So after I spent that million dollars in the day, 0:06:32.400 --> 0:06:35.719 I sort of, you know, educated myself, and it's okay 0:06:35.839 --> 0:06:37.760 not to know nothing. So if you don't know nothing, 0:06:37.800 --> 0:06:41.400 you just ask questions. So everybody I saw that was successful. 0:06:41.720 --> 0:06:44.479 How you do that, How you do that? How you 0:06:44.560 --> 0:06:46.920 do that? And the first book I bought was The 0:06:47.000 --> 0:06:51.039 Dummies Guide to Starting your Own Business. Everybody, everybody should 0:06:51.040 --> 0:06:53.440 get that book because they give you all the answers 0:06:53.480 --> 0:06:55.600 on how to start a business, how to be successful, 0:06:56.080 --> 0:06:59.479 what to look for. So after that I became a 0:06:59.480 --> 0:07:03.560 little more literate, but I still didn't know a lot. 0:07:03.760 --> 0:07:06.240 Then when I went to La Magic was having a function. 0:07:06.800 --> 0:07:09.000 He got some praise. I got a little bit more praise. 0:07:09.160 --> 0:07:12.120 I thought I was the man, and he said, it's 0:07:12.160 --> 0:07:14.240 all right to be famous, but at some point you 0:07:14.280 --> 0:07:17.000 want to start owning things. I didn't know what that means. 0:07:17.520 --> 0:07:19.600 So I went back to the book and I'm looking 0:07:19.680 --> 0:07:24.280 up sole proprietorship, you know, joint venture, all this stuff, 0:07:24.680 --> 0:07:26.000 and I'm devising my plan. 0:07:27.000 --> 0:07:28.160 That's a valuable lesson, right. 0:07:28.160 --> 0:07:31.840 We always made that quote that former education can make 0:07:31.880 --> 0:07:35.080 you a portion, but self education can make you a fortune. 0:07:35.440 --> 0:07:36.680 And so I'm glad that you said that. 0:07:36.720 --> 0:07:37.240 Part. 0:07:37.480 --> 0:07:38.960 One of the things that I love that you. 0:07:38.920 --> 0:07:41.840 Said is that you invest in things that changed people's lives, 0:07:42.160 --> 0:07:44.440 and so one of those things was Google in two 0:07:44.480 --> 0:07:47.200 thousand and four, before the IPO. Can you talk about 0:07:47.320 --> 0:07:51.400 how you got introduced to Google and the CEOs or 0:07:51.720 --> 0:07:52.880 the company itself. 0:07:52.920 --> 0:07:55.840 Believe or not, that was by accident. Wow, I'm at 0:07:55.840 --> 0:08:01.640 the Four Seasons sitting in some white guys and their 0:08:01.760 --> 0:08:06.240 kids recognize me. So I'm just being nice, sound on 0:08:06.320 --> 0:08:09.600 the grass taking pictures, and a gentleman says, hey, man, 0:08:09.680 --> 0:08:11.800 I respect you. I like what you're doing in the community. 0:08:12.480 --> 0:08:14.600 I want to tell you about this company Google. I 0:08:14.600 --> 0:08:17.920 didn't know what he was talking about. So another good 0:08:17.920 --> 0:08:20.800 thing is always half. It's always important to have somebody 0:08:20.880 --> 0:08:23.000 smarter than you that works for you. 0:08:24.080 --> 0:08:26.120 Yeah. 0:08:25.280 --> 0:08:29.240 Absolutely, If you're the smartest guy in the room, there's 0:08:29.280 --> 0:08:33.440 a problem. So he talking all this white boy stuff. 0:08:34.240 --> 0:08:36.080 I don't know what he's talking about. But I was like, 0:08:36.120 --> 0:08:38.080 you know what, I got some white boys. I understand 0:08:38.160 --> 0:08:42.360 your language. It sounds good what you're saying, search Engine Future, 0:08:42.800 --> 0:08:45.240 all that sound good. But nah, I'm not doing that. 0:08:45.600 --> 0:08:47.600 I hooked him up with my guy. My guy was like, 0:08:47.679 --> 0:08:50.640 it looks pretty good, let's do it. I put in 0:08:50.720 --> 0:08:55.080 a bag, and then a couple of years later, I 0:08:55.080 --> 0:09:01.400 got a bigger bag. And then and like I always 0:09:01.440 --> 0:09:04.719 go to these text conferences because I like to hear 0:09:04.760 --> 0:09:08.800 smart people talk like some people talk too much, and 0:09:08.840 --> 0:09:10.640 I like the people that talk too much because I'm 0:09:10.679 --> 0:09:19.760 stealing all this shit. So Jeff Bezos. Somebody asked Jeff 0:09:19.760 --> 0:09:22.640 Bezos how you get so rich, and he said, I 0:09:22.720 --> 0:09:25.280 invest in things that change people's lives. 0:09:25.720 --> 0:09:26.040 Shit. 0:09:30.640 --> 0:09:33.000 So the first thing I did. I was coming out 0:09:33.000 --> 0:09:38.760 of the Orlando Arena and this lady was chewing me 0:09:38.800 --> 0:09:42.600 a new one. You m efforts charging these babies three 0:09:42.679 --> 0:09:45.839 hundred dollars for shoes blah blah blah blah blah blah blah. 0:09:45.920 --> 0:09:47.679 And I was like, ma'am, I don't make the price. 0:09:47.720 --> 0:09:50.280 I apologized, and I had some money in my pocket. 0:09:50.480 --> 0:09:52.079 I was like, here you go, baby, go buy your 0:09:52.080 --> 0:09:54.920 son Jordan's whatever he wants. She smacked the money out 0:09:54.920 --> 0:09:57.280 of my hand. So at that point I went home 0:09:57.320 --> 0:09:58.800 and I thought about it. I was like, you know what, 0:09:59.600 --> 0:10:02.640 I don't I feel right charging the kids that want 0:10:02.679 --> 0:10:04.760 to be us one hundred and two hundred dollars shoes. 0:10:05.360 --> 0:10:08.800 I already had a relationship with Walmart. I had another line. 0:10:09.600 --> 0:10:12.080 So I met with the CEO of Walmart and I said, look, 0:10:12.120 --> 0:10:13.760 I want to I want to be the number one 0:10:13.920 --> 0:10:16.920 shoe seller of Walmart. So we did a deal that 0:10:17.040 --> 0:10:19.360 was in ninety five, and ever since ninety five, I've 0:10:19.400 --> 0:10:21.040 sold over four hundred million Bear. 0:10:21.160 --> 0:10:23.840 Four hundred million plap it up for that, lap it 0:10:23.920 --> 0:10:24.280 up for that. 0:10:24.520 --> 0:10:25.480 The mom's on it. 0:10:25.920 --> 0:10:29.920 Mine's are twenty nine ninety five, nineteen ninety five. But see, 0:10:30.080 --> 0:10:33.440 the secret is, I know us. It's not that we 0:10:33.440 --> 0:10:35.480 don't want to wear twenty dollars shoes. We don't want 0:10:35.520 --> 0:10:37.800 to wear shoes that look like they cost twenty dollars. 0:10:39.160 --> 0:10:43.240 I know how to go, so again, I'll hire some designers. Shit, 0:10:43.320 --> 0:10:46.240 if the you know Adida's got three strikes, my shit 0:10:46.360 --> 0:10:46.960 gonna have four. 0:10:48.120 --> 0:10:50.000 That's case Swiss, that's KSE Swiss. 0:10:49.679 --> 0:10:51.400 Case whatever. 0:10:51.720 --> 0:10:55.520 So and then you know, with with me being who 0:10:55.559 --> 0:10:57.920 I am, you know, some kids still get picked on 0:10:57.960 --> 0:11:00.280 when they go to school, but it's still a little 0:11:00.280 --> 0:11:02.000 bit of you know, respect behind my name. 0:11:02.600 --> 0:11:04.720 People don't fully understand that. And I want to dive 0:11:04.840 --> 0:11:08.000 even deeper because as a young person, you have foresight. 0:11:08.040 --> 0:11:10.920 I believe you turned down a seven million dollar extension 0:11:11.840 --> 0:11:15.120 from Reebok to start your own company. So speak about 0:11:15.160 --> 0:11:17.079 that as far as the power of betting itself, because 0:11:17.160 --> 0:11:19.559 there's people out here who might have a two hundred 0:11:19.559 --> 0:11:22.960 thousand dollar job that they are afraid to leave. So 0:11:23.040 --> 0:11:25.680 you turned down a seven million dollar extension from Reebok, 0:11:26.040 --> 0:11:30.600 which was twenty years ago, and bet on yourself, and 0:11:30.679 --> 0:11:32.560 like you said, it ended up working out real big 0:11:32.600 --> 0:11:32.800 for you. 0:11:33.400 --> 0:11:34.680 I took a chance. 0:11:36.000 --> 0:11:39.880 What I realized from the previous business that I wasn't 0:11:39.920 --> 0:11:42.600 going to outsell Michael Jordan. But people know who I 0:11:42.760 --> 0:11:46.600 was right because Michael used to kill me a foot 0:11:46.600 --> 0:11:49.360 locker like they wasn't even looking at my shit, which 0:11:49.400 --> 0:11:51.800 is cool. I understand that's Mike and I ain't tripping. 0:11:52.280 --> 0:11:55.400 So I said, if I go somewhere where nobody's at, 0:11:56.400 --> 0:11:58.840 it's all mine, right, And then I said, you know 0:11:58.920 --> 0:12:01.720 what us a lot of kids out there that that 0:12:02.000 --> 0:12:04.280 you do want to have something respectable on their feet 0:12:04.720 --> 0:12:07.720 or respectable names, something that looked good, and it's going 0:12:07.800 --> 0:12:11.080 to work, and it's the right thing to do, because 0:12:11.120 --> 0:12:13.480 again I didn't feel right charging the little kids one 0:12:13.559 --> 0:12:16.120 hundred and two hundred dollars for shoes. First year, I 0:12:16.160 --> 0:12:17.720 felt good about it, but then I after you know, 0:12:17.840 --> 0:12:20.440 reality kicked in. I was like, this ain't right, this 0:12:20.520 --> 0:12:23.520 ain't right. So I invested in something that's going to 0:12:23.600 --> 0:12:27.320 change people's lives, and I just went for it. You know, 0:12:27.440 --> 0:12:31.839 being a CEO starts up here. Everybody in this room 0:12:31.960 --> 0:12:32.959 is already a CEO. 0:12:33.280 --> 0:12:36.720 Yes, yeah, yeah, copping up for yourselves for sure, for sure, 0:12:36.960 --> 0:12:39.160 But you don't you don't have to be a you 0:12:39.160 --> 0:12:41.079 don't have to own a business to be a CEO. 0:12:41.320 --> 0:12:44.920 Being a CEO is a mentality. If you have that mentality, 0:12:44.960 --> 0:12:47.920 if you have that belief, it will work. Of course, 0:12:47.920 --> 0:12:49.920 there's gonna be some ups and downs. When I first 0:12:50.600 --> 0:12:55.200 started sell ten thousand pair, twenty thousand pairs, fifty thousand pair, 0:12:55.640 --> 0:12:58.000 and then it just kept going. So you know, I've 0:12:58.040 --> 0:13:00.839 been doing this since since ninety five, ninety five to now, 0:13:00.880 --> 0:13:04.320 that's what thirty something years, four hundred million pair. And 0:13:04.360 --> 0:13:06.400 then I went to China and did the same thing, 0:13:06.760 --> 0:13:10.600 get some of that Chinese money, getting ennyone. 0:13:10.880 --> 0:13:11.760 Yeah. 0:13:12.360 --> 0:13:15.160 But what people don't even digging even deeper to the 0:13:15.200 --> 0:13:20.680 situation where Reebop you actually designed the logo and talk 0:13:20.720 --> 0:13:22.200 about that because you I believe you did that when 0:13:22.240 --> 0:13:23.040 you was in college. 0:13:23.480 --> 0:13:26.040 You know, it's crazy. It was simple how I did it? 0:13:27.520 --> 0:13:31.360 So Michael Jordan's jump Man and I dunk a lot shit. 0:13:31.400 --> 0:13:35.200 I'm dunk man, That's how I did it. So I 0:13:35.240 --> 0:13:38.960 went to no I'm saying. So I went to the office, 0:13:39.200 --> 0:13:41.800 got a registered. I can only afford to get a 0:13:41.840 --> 0:13:44.040 register across the United States, so I had it. 0:13:44.679 --> 0:13:46.160 So we had a marketing class. 0:13:46.280 --> 0:13:50.160 The marketing professor said, show us something that could be 0:13:50.200 --> 0:13:53.760 sold in the future. So I came with the Shak shirts, 0:13:53.800 --> 0:13:57.760 Shaq underwear, shak sock, Shack shoes. And at that time, 0:13:57.840 --> 0:14:00.680 big men were not selling. Only as was selling that 0:14:00.840 --> 0:14:05.440 was Doctor Magic Johnson, Larry Bird. So the guy gave 0:14:05.440 --> 0:14:07.920 me an f He said, this will never work because 0:14:07.960 --> 0:14:11.080 big guys don't sell. So then I thought about what 0:14:11.120 --> 0:14:12.839 he said. It made a lot of sense. So as 0:14:12.840 --> 0:14:15.400 I'm back in my dorm room, I'm sitting I seen 0:14:15.400 --> 0:14:23.520 this dumb ass dog on TV and I'm just sitting there. 0:14:23.520 --> 0:14:26.160 This dude got like twenty commercials, and I go through 0:14:26.160 --> 0:14:27.960 the store. He got cups and hats. So now I 0:14:28.040 --> 0:14:31.080 go back and study him. And every commercial he did 0:14:31.160 --> 0:14:33.440 was funny. So I said, a Hi, if I ever 0:14:33.440 --> 0:14:35.760 get the chance to do a commercial, I just got 0:14:35.760 --> 0:14:37.760 to add a lot of humor to the commercial. So 0:14:37.840 --> 0:14:40.360 I've always had the ability to create my own commercials 0:14:40.480 --> 0:14:42.640 and it's working out pretty good for me. 0:14:43.040 --> 0:14:45.400 One of the other things that happened in college is 0:14:46.160 --> 0:14:48.320 and you actually turned into a business, was the lack 0:14:48.400 --> 0:14:51.160 of the ability to get car insurance. And so now 0:14:51.360 --> 0:14:54.080 you have a deal with the general insurance. Can you 0:14:54.080 --> 0:14:55.760 tell about that story, because a lot of times people 0:14:55.760 --> 0:14:58.560 see the commercial and they see the cartoon, it's oh, 0:14:58.800 --> 0:15:00.840 this is not serious, but no, this is something that 0:15:00.880 --> 0:15:02.880 you've been doing for a long time because of that story. 0:15:02.880 --> 0:15:06.880 In college, everybody everybody had a car but me. So 0:15:06.920 --> 0:15:09.200 I'm walking one day and I see this Bronco too. 0:15:09.880 --> 0:15:13.520 That shit was raggedy, but it was a car fifteen hundred. 0:15:14.360 --> 0:15:18.320 So I get the peil grant for eighteen hundred. So yeah, 0:15:18.360 --> 0:15:20.560 we know that, we know the pelgrand so we know that. 0:15:21.400 --> 0:15:23.840 So I go to the bank and get about three 0:15:23.960 --> 0:15:26.600 hundred and I get the rest in ones, so I 0:15:26.640 --> 0:15:29.920 got the big knot. So then I go buy the 0:15:29.960 --> 0:15:33.000 car and the guy says, hey, man, before I let 0:15:33.080 --> 0:15:37.800 you drive, you need insurance. I'm like, what's insurance? He said, 0:15:37.800 --> 0:15:40.120 you need insurance. So I go to all these places 0:15:41.920 --> 0:15:44.320 three hundred a month and two hundred a month. So 0:15:44.400 --> 0:15:46.280 now I got to go back to the dude like, hey, man, 0:15:46.360 --> 0:15:48.760 I need my money back. I can't afford an insurance. 0:15:49.320 --> 0:15:51.040 So he said, no, go to this place. And the 0:15:51.080 --> 0:15:54.720 place I went to was the General. And the reason 0:15:54.760 --> 0:15:58.560 why I do commercials for the General now One day 0:15:58.640 --> 0:15:59.920 took care of me when I was young, but it 0:16:00.280 --> 0:16:04.760 affordable insurance. We ain't got time these days, especially since 0:16:04.760 --> 0:16:06.640 they laying people off. We ain't got time to be 0:16:06.640 --> 0:16:10.240 paying five hundred and six hundred four insurance. So it's 0:16:10.320 --> 0:16:13.840 really a quality insurance company, just like all the other companies. 0:16:13.880 --> 0:16:17.000 But we decide we're not overcharging people, and you get 0:16:17.040 --> 0:16:19.560 the same thing. So that's why I'm with the General. 0:16:19.600 --> 0:16:22.920 I'm more about I'm more about introducing products that are 0:16:22.920 --> 0:16:26.600 affordable to people rather than just you know, introducing everything. 0:16:27.000 --> 0:16:28.600 So lo to you for that. 0:16:28.600 --> 0:16:29.200 That's a fact. 0:16:30.080 --> 0:16:31.800 Let's get back to this logo because I don't I 0:16:31.840 --> 0:16:34.320 think that that might have won over a few people's heads. 0:16:34.320 --> 0:16:37.720 It's valuable lessons in this situation. A you was in college, 0:16:37.760 --> 0:16:40.520 you was an All American, you're the top basketball player 0:16:40.560 --> 0:16:44.880 in college. You come up with an idea, your professor 0:16:44.960 --> 0:16:47.600 tells you that's a bad idea, gives you an f 0:16:47.880 --> 0:16:51.680 and said, big men are not marketable. So a I 0:16:51.720 --> 0:16:54.320 think that a lot of times in our life we 0:16:54.520 --> 0:16:58.200 let people dictate our future by their opinion. You could 0:16:58.200 --> 0:17:00.840 have easily said you're right, but also you didn't take 0:17:00.880 --> 0:17:03.280 it personal because in a way he kind of was right. 0:17:04.200 --> 0:17:08.080 But you realize that you had to become a personality. 0:17:08.520 --> 0:17:11.120 So that's why when you saw the commercials. But Mackenzie, 0:17:11.119 --> 0:17:13.440 it's like, okay, the shock and the fool people see 0:17:13.480 --> 0:17:15.480 you dancing and all that, they think, like, you are 0:17:16.520 --> 0:17:19.360 a nice guy. But that's also part of the marketing 0:17:19.359 --> 0:17:21.280 play because you knew you had to make yourself a 0:17:21.320 --> 0:17:22.119 lovable character. 0:17:22.680 --> 0:17:25.160 Do me a favor. If you feel like you're somebody, 0:17:25.200 --> 0:17:29.080 put your hand up. This is the quote I tell 0:17:29.119 --> 0:17:33.720 my kids. If a nobody can influence to somebody, then 0:17:33.760 --> 0:17:36.760 that nobody wins. But the question of the day is, 0:17:36.800 --> 0:17:41.119 who the fuck are you? Nobody think about that. I 0:17:41.119 --> 0:17:43.320 don't let people tell me what I can and can't do. 0:17:44.160 --> 0:17:47.600 It won't happen. So he's saying, he's saying, big guys 0:17:47.600 --> 0:17:50.960 ain't gonna sell it. I'm like, okay, all right, whatever, 0:17:51.640 --> 0:17:53.919 don't do this, don't do that, okay, whatever, Like it 0:17:53.920 --> 0:17:56.760 don't matter what they say. You gotta whatever you believe, 0:17:56.840 --> 0:17:59.280 you go for it, and you gotta understand before you 0:17:59.359 --> 0:18:02.639 succeed much first, learn to fail. Like if you fail 0:18:02.720 --> 0:18:06.480 one or two times, you and you stop pursuing your dream, 0:18:06.880 --> 0:18:08.199 you ain't ready anyway. 0:18:08.480 --> 0:18:11.919 That's a valuable lesson. A lot of people discount that. 0:18:12.080 --> 0:18:12.240 Right. 0:18:12.560 --> 0:18:15.199 I read this quote and said that failure is the 0:18:15.200 --> 0:18:17.679 beginning of the journey. It is right because after that 0:18:17.800 --> 0:18:20.520 point you've now learned what not to do. 0:18:20.800 --> 0:18:22.879 So a lot of people got to get really understand that. 0:18:23.000 --> 0:18:23.080 Right. 0:18:23.119 --> 0:18:25.280 You have to feel at some point to know, and 0:18:25.359 --> 0:18:25.960 you learn from. 0:18:25.840 --> 0:18:26.800 The mistakes of others. 0:18:26.840 --> 0:18:30.880 So obviously Michael Jordan a goat, but he doesn't own 0:18:31.000 --> 0:18:33.320 the junk Man logo. And there's actually a lawsuit a 0:18:33.320 --> 0:18:35.840 few years ago with the photographer that took that picture. 0:18:36.359 --> 0:18:39.880 Nike paid them like ten thousand dollars. But think about 0:18:39.920 --> 0:18:43.440 how valuable that logo billions. That logo itself is worth 0:18:43.480 --> 0:18:46.639 billions of dollars. So you learned from that and said, Okay, 0:18:46.760 --> 0:18:50.359 I got the dunk Man logo, but you own that logo. 0:18:50.680 --> 0:18:55.720 So artists, entertainers, you see people that don't own their masters. 0:18:56.240 --> 0:18:59.760 You've seen the horror stories. Learn from it, don't continue 0:18:59.800 --> 0:19:00.879 to make the same mistake. 0:19:01.200 --> 0:19:04.359 Yes, I've always learned from mistakes. My father was a 0:19:04.440 --> 0:19:08.280 drill sergeant. So when every every time somebody did something crazy, 0:19:08.440 --> 0:19:12.720 I got a whooping len bias passed away from doing cocaine. 0:19:12.720 --> 0:19:15.640 My father came in and told me a new one. 0:19:16.680 --> 0:19:18.120 He came in the house. He said, if you ever 0:19:18.200 --> 0:19:20.720 do coke, I'll kill you. And I'm so young and dumb, 0:19:20.800 --> 0:19:22.439 I was like, I don't. I don't do coke. I 0:19:22.480 --> 0:19:25.960 drink PEPSI. It just hit me with that, with the 0:19:26.000 --> 0:19:29.080 two piece bo bo. That's why I don't. That's why 0:19:29.119 --> 0:19:32.800 I don't do drugs. One time he caught me sipping 0:19:32.840 --> 0:19:34.960 on the beer, he made me drink a twelve pack 0:19:35.000 --> 0:19:37.720 to the head. That's why I don't do stuff like that. 0:19:37.760 --> 0:19:39.919 Every time every time I athlete did something crazy, I 0:19:39.920 --> 0:19:43.440 would get in trouble. So, you know, rather than really 0:19:43.520 --> 0:19:45.960 cute and judging people, I just learned, you know, from 0:19:45.960 --> 0:19:46.600 the mistakes. 0:19:47.440 --> 0:19:50.440 So just the logo, I'm thinking from my perspective and 0:19:50.640 --> 0:19:52.639 I wanted your take on it. This is something that 0:19:52.680 --> 0:19:55.800 you sketched in college. If we go to LA right now, 0:19:56.280 --> 0:19:58.320 that logo is in front of the Staples Center. 0:19:58.840 --> 0:20:00.199 What is that feeling like for you? 0:20:00.320 --> 0:20:01.880 Oh, don't let that go over your head, ladies. 0:20:01.920 --> 0:20:05.320 And this is an idea that he's sketched in his college. 0:20:05.560 --> 0:20:07.159 And then he got a statue in front of the 0:20:07.160 --> 0:20:09.600 Staples Center of that same logo. 0:20:10.040 --> 0:20:13.360 I made for Christige. 0:20:14.400 --> 0:20:18.120 I see, I see a lot of kids in here, 0:20:19.000 --> 0:20:21.680 and I tell kids the same thing. Listen to your 0:20:21.680 --> 0:20:25.280 mother and father. I wasn't the smartest guy in her room, 0:20:25.400 --> 0:20:27.639 wasn't the brightest guy in a room. But I listened 0:20:27.680 --> 0:20:30.399 to my mother and father. They believed in my dream. 0:20:30.440 --> 0:20:33.560 They made me believe in my dream, and I just 0:20:33.800 --> 0:20:36.400 I just wanted to fight. I'm a fighter. Like when 0:20:36.440 --> 0:20:38.720 you tell me I can't do nothing, I'm gonna just 0:20:38.800 --> 0:20:41.120 go and do it. So when I first got to La, 0:20:41.600 --> 0:20:44.240 nobody could be as famous as Magic and kareem you'll 0:20:44.280 --> 0:20:46.760 never win and all that, and I'm saying, Okay, you're 0:20:46.760 --> 0:20:49.760 a nobody. I'm a somebody. I ain't trying to hear 0:20:49.800 --> 0:20:52.000 all that. And you know, you just keep fighting. So 0:20:52.080 --> 0:20:54.480 the first four years, me and Kobe we got swept. 0:20:54.720 --> 0:20:56.520 We ain't give up. We just kept going, and then 0:20:56.560 --> 0:20:58.960 we won three in a row. I got traded. You 0:20:59.000 --> 0:21:02.360 all know the story. But again, doesn't matter what anybody 0:21:02.359 --> 0:21:05.360 tell you. It's what you believe. And again, everybody here 0:21:05.480 --> 0:21:07.879 is a CEO. The CEO is mental. 0:21:09.320 --> 0:21:11.680 So yeah, one of the things that you're known for 0:21:12.480 --> 0:21:16.400 is being a franchise owner. You own a bunch of franchises. 0:21:17.000 --> 0:21:21.920 They talked about it earlier, Papa John's twenty four hour fitness. Yeah, 0:21:23.800 --> 0:21:26.240 any other that I'm missing five guys, but you sold 0:21:26.240 --> 0:21:28.120