1 00:00:00,320 --> 00:00:04,000 Speaker 1: We'll luke you here Black Tech, Green Money. So pleasing 2 00:00:04,080 --> 00:00:08,000 Speaker 1: to be with you here in this new season Black Tech, 3 00:00:08,039 --> 00:00:10,680 Speaker 1: Green Money. It's going to be a special one because 4 00:00:10,680 --> 00:00:12,719 Speaker 1: I get to talk about something that's near and dear 5 00:00:12,800 --> 00:00:16,040 Speaker 1: to my heart on this episode. And this episode is 6 00:00:16,079 --> 00:00:20,360 Speaker 1: really about asking permission, and you need to ask permission 7 00:00:20,480 --> 00:00:23,239 Speaker 1: and doing things without permission. So but before we get 8 00:00:23,280 --> 00:00:26,240 Speaker 1: into that, we're gonna talk about Afro tech News. Shout 9 00:00:26,239 --> 00:00:30,560 Speaker 1: out to all the Black inventors. Lanny Smooth becomes the 10 00:00:30,600 --> 00:00:34,560 Speaker 1: second person from Disney since Walt Disney himself to get 11 00:00:34,560 --> 00:00:37,879 Speaker 1: inducted into the National Inventors Hall of Fame. He joined 12 00:00:37,960 --> 00:00:42,279 Speaker 1: the twenty twenty four class of recognized Inventors. Smooth who 13 00:00:42,320 --> 00:00:46,479 Speaker 1: was making history as the first Disney imagineer to receive 14 00:00:46,520 --> 00:00:49,600 Speaker 1: the honor. He's also the second person at Walt Disney 15 00:00:49,600 --> 00:00:54,120 Speaker 1: Company since Walt Disney to earn the recognition. His forty 16 00:00:54,120 --> 00:00:59,400 Speaker 1: five year career, he's been a theatrical technology creator, inventor, 17 00:00:59,480 --> 00:01:04,640 Speaker 1: electrical engineer, scientists, and researcher. He's a mass the collection 18 00:01:04,880 --> 00:01:08,000 Speaker 1: of over one hundred patents, seventy four of them created 19 00:01:08,319 --> 00:01:11,720 Speaker 1: during his twenty five year stint at all Disney Company 20 00:01:11,840 --> 00:01:17,000 Speaker 1: and is star shined long before he joined Disney. Graduated 21 00:01:17,040 --> 00:01:20,960 Speaker 1: with a bachelor's and master's degrees in electrical engineering from 22 00:01:21,000 --> 00:01:27,560 Speaker 1: Columbia University, developed multiple innovations such as video on demand technology, 23 00:01:28,520 --> 00:01:34,600 Speaker 1: video conferencing technologies, and specialized in television for remote locations, 24 00:01:34,680 --> 00:01:38,640 Speaker 1: just to name a few. He's been integral in creating 25 00:01:38,720 --> 00:01:42,000 Speaker 1: some of the most technically advanced special effects at Disney 26 00:01:42,120 --> 00:01:45,720 Speaker 1: theme parks and experiences, and if you've been some of these. 27 00:01:45,800 --> 00:01:52,440 Speaker 1: Examples of his special effect technologies include the Seance Room 28 00:01:52,600 --> 00:01:56,960 Speaker 1: at Disneyland's Haunted Mansion. He worked on the Madame Leotas 29 00:01:57,000 --> 00:02:02,320 Speaker 1: float there that I've not been there. Well, I've been there, 30 00:02:02,360 --> 00:02:05,120 Speaker 1: but I've not seen this particular thing. But Madam Leota's 31 00:02:05,200 --> 00:02:10,080 Speaker 1: floating in the Seience Room at Disney's Disneyland's Haunted Mansion, 32 00:02:10,360 --> 00:02:16,120 Speaker 1: he worked on that. Disney Live Entertainment's Extendable Lightsaber, he 33 00:02:16,200 --> 00:02:20,800 Speaker 1: worked on that. The Magic Playfloor interactive game experience on 34 00:02:20,919 --> 00:02:25,280 Speaker 1: Disney's Cruise Line, he worked on that. And the Fortress 35 00:02:25,320 --> 00:02:29,200 Speaker 1: Explorations adventure at Tokyo Disney c. He worked on that, 36 00:02:30,000 --> 00:02:33,639 Speaker 1: and he said in a statement as a lifelong as 37 00:02:33,639 --> 00:02:35,640 Speaker 1: a lifelong inventor. Let me start that over. As a 38 00:02:35,680 --> 00:02:39,760 Speaker 1: lifelong inventor, I am excited, delighted, and humbled to be 39 00:02:39,880 --> 00:02:43,760 Speaker 1: inducted into the National Inventors Hall of Fame. This is 40 00:02:43,880 --> 00:02:45,880 Speaker 1: he told this to Disney Parks. He said, to be 41 00:02:45,919 --> 00:02:51,000 Speaker 1: included alongside my childhood hero Thomas Edison and my lifelong 42 00:02:51,120 --> 00:02:55,320 Speaker 1: role model Jim West, the electreate microphone inventor who's also 43 00:02:55,360 --> 00:02:58,680 Speaker 1: a black man. It's exciting and humbling, and as someone 44 00:02:58,720 --> 00:03:01,440 Speaker 1: who's had the privilege of working at the Walt Disney Company, 45 00:03:01,440 --> 00:03:05,320 Speaker 1: it's especially meaningful to know that Walt Disney himself is 46 00:03:05,440 --> 00:03:10,320 Speaker 1: also an inductee, So big shout out to you, mister smooth. 47 00:03:11,400 --> 00:03:14,320 Speaker 1: Next up, Cole Trane Curtis. If you know him, you 48 00:03:14,440 --> 00:03:18,400 Speaker 1: know he's an icon for marketers like myself and he 49 00:03:18,440 --> 00:03:21,680 Speaker 1: makes Afro Tech News Today. Team Epiphany the company he 50 00:03:21,919 --> 00:03:26,519 Speaker 1: founded his black indigenous people of color founded marketing agency, 51 00:03:26,880 --> 00:03:29,560 Speaker 1: and they've worked with people like Easter Ray, companies like 52 00:03:29,600 --> 00:03:34,079 Speaker 1: American Express and more. They have been acquired by Stagwell. 53 00:03:34,280 --> 00:03:37,640 Speaker 1: Kudos to you, Coltrane, he said in a statement. We're 54 00:03:37,680 --> 00:03:41,880 Speaker 1: excited to become part of Stagwell and its constellation network 55 00:03:42,160 --> 00:03:44,800 Speaker 1: a company that shares our values and looks to further 56 00:03:44,840 --> 00:03:50,120 Speaker 1: Team epiphanies long standing commitment to aspirational marketing, embracing culture, 57 00:03:50,160 --> 00:03:55,680 Speaker 1: and impacting communities of influence through our work. As previously 58 00:03:55,680 --> 00:03:59,680 Speaker 1: reported by afro Tech, Curtis runs the business alongside his 59 00:03:59,760 --> 00:04:04,280 Speaker 1: why and fellow managing partner, Lisa Chu. The team works 60 00:04:04,280 --> 00:04:07,400 Speaker 1: to not only put culture at the forefront of the agency, 61 00:04:08,280 --> 00:04:13,000 Speaker 1: but also create community impact through its efforts. Team Epiphany's 62 00:04:13,000 --> 00:04:18,720 Speaker 1: clients include American Express, HBO, Max, Heineken Moore. For AMX, 63 00:04:18,760 --> 00:04:22,640 Speaker 1: the company worked on the company's campaigns for its AMX 64 00:04:22,920 --> 00:04:26,440 Speaker 1: one hundred for one hundred program, which invested two point 65 00:04:26,520 --> 00:04:29,919 Speaker 1: five million dollars in black female entrepreneurs part of their 66 00:04:29,960 --> 00:04:33,680 Speaker 1: press release and what's more, after creating launch campaigns for 67 00:04:33,880 --> 00:04:38,880 Speaker 1: the Insecure Fest for Easter Ray's show Insecure, Team Epiphany 68 00:04:38,920 --> 00:04:42,520 Speaker 1: went on to obtain a strategic partnership with Ray's Hooray 69 00:04:42,720 --> 00:04:48,720 Speaker 1: Media in twenty twenty three. Justin Lewis, who's chair of Constellation, 70 00:04:49,360 --> 00:04:52,320 Speaker 1: said in the statement, people tend to see Team Epiphany 71 00:04:52,400 --> 00:04:57,520 Speaker 1: and one to compartmentalize its offerings into multicultural or experiential, 72 00:04:57,720 --> 00:05:00,040 Speaker 1: but when I met the team, it became clear it 73 00:05:00,240 --> 00:05:04,279 Speaker 1: me that their deep appreciation and mastery of culture is 74 00:05:04,279 --> 00:05:09,440 Speaker 1: an essential ingredient for contemporary brands focused on forward looking growth. 75 00:05:09,720 --> 00:05:12,520 Speaker 1: I'm excited to welcome col Train, Lisa and the entire 76 00:05:12,560 --> 00:05:15,839 Speaker 1: team to the network. So much more afro tech news, 77 00:05:15,880 --> 00:05:19,159 Speaker 1: but I'll do one more for today, and that is 78 00:05:19,560 --> 00:05:23,440 Speaker 1: seven diverse brands will be shelved at Target stores thanks 79 00:05:23,440 --> 00:05:28,000 Speaker 1: to a woman owned tech platform prioritizing diverse led startups 80 00:05:28,040 --> 00:05:31,920 Speaker 1: and suppliers. This push is in part due to Diverse 81 00:05:32,200 --> 00:05:36,120 Speaker 1: Powered Brands of Business to Business Global digital catalog that 82 00:05:36,200 --> 00:05:39,920 Speaker 1: helps buyers connect with diverse supplies and brands. According to 83 00:05:40,000 --> 00:05:43,200 Speaker 1: his website, the efforts have led to victories for the 84 00:05:43,240 --> 00:05:46,599 Speaker 1: new business owners. According to a news release, thirteen suppliers 85 00:05:46,960 --> 00:05:51,279 Speaker 1: to partner a pitch competition moderated by Diverse Powered Brands 86 00:05:51,320 --> 00:05:56,280 Speaker 1: in last year at Target headquarters in Minneapolis, and suppliers 87 00:05:56,279 --> 00:05:59,839 Speaker 1: were able to pitch Target's wine team while founders interacted 88 00:05:59,839 --> 00:06:04,240 Speaker 1: with the executives from several wine distribution companies. And among 89 00:06:04,440 --> 00:06:07,919 Speaker 1: the companies who will be on this shelf soon is 90 00:06:08,000 --> 00:06:11,960 Speaker 1: Boyd Crew Wines, which has been talked about an afrotech 91 00:06:12,000 --> 00:06:15,240 Speaker 1: before it is a story on afrotech dot com entitled 92 00:06:15,240 --> 00:06:18,159 Speaker 1: the Boyds are behind the first Black family owned wine 93 00:06:18,160 --> 00:06:21,720 Speaker 1: company in Maryland, So check that story out on afrotech 94 00:06:21,760 --> 00:06:24,560 Speaker 1: dot com. It created out of a deep desire to 95 00:06:24,600 --> 00:06:28,440 Speaker 1: honor their families legacy. Matthew and jon El Boyd created 96 00:06:28,600 --> 00:06:31,760 Speaker 1: Boyd Crew Wines, which is a family owned winery crafting 97 00:06:31,800 --> 00:06:37,200 Speaker 1: locally made wines. Were also fostering community and connection. Jon 98 00:06:37,279 --> 00:06:39,920 Speaker 1: El said in the statement, as the old saying gohs, 99 00:06:40,120 --> 00:06:44,320 Speaker 1: representation matters, and although when considering entering the wine industry 100 00:06:44,360 --> 00:06:47,280 Speaker 1: and starting our own winery, we noticed there was a 101 00:06:47,320 --> 00:06:51,520 Speaker 1: lack of diversity, it was the innovation and history of 102 00:06:51,560 --> 00:06:55,280 Speaker 1: what our ancestors were able to accomplish and what that 103 00:06:55,360 --> 00:06:58,200 Speaker 1: stood for that gave us the faith and the courage 104 00:06:58,240 --> 00:07:02,360 Speaker 1: to move forward and launch our own wine company. They're 105 00:07:02,600 --> 00:07:05,880 Speaker 1: Wine reopened in twenty twenty three, and they said their 106 00:07:05,960 --> 00:07:09,440 Speaker 1: ultimate goal is to own and operate a standalone vineyard 107 00:07:10,240 --> 00:07:14,760 Speaker 1: with a community marketplace incubator for entrepreneurs and small businesses 108 00:07:14,760 --> 00:07:18,280 Speaker 1: who are just starting their business. So salute to you 109 00:07:18,720 --> 00:07:20,760 Speaker 1: and you guys, go look for them on a target 110 00:07:21,000 --> 00:07:39,520 Speaker 1: shelf soon. That's Shaffro Tech News, Black Tech green Money 111 00:07:39,520 --> 00:07:43,520 Speaker 1: will Lucas here another exciting episode. I'm excited about this 112 00:07:43,560 --> 00:07:47,480 Speaker 1: one because I could do by virtue of tell you 113 00:07:47,520 --> 00:07:54,640 Speaker 1: my story hopefully inspire you to take bigger steps in 114 00:07:54,760 --> 00:07:58,560 Speaker 1: your journey without the things that hold you back today. 115 00:07:59,400 --> 00:08:02,559 Speaker 1: So I'm going to tell you two different stories today. One, 116 00:08:02,640 --> 00:08:05,840 Speaker 1: I'm going to tell you the story of afro Tech, 117 00:08:05,920 --> 00:08:08,480 Speaker 1: how I found my way at afro Tech. I've told 118 00:08:08,520 --> 00:08:11,560 Speaker 1: pieces of your story on previous episodes, but today I'm 119 00:08:11,600 --> 00:08:14,200 Speaker 1: going to tell it from like a slightly different perspective. 120 00:08:14,560 --> 00:08:16,560 Speaker 1: And I want to tell you the story of my 121 00:08:16,640 --> 00:08:20,440 Speaker 1: marketing company Creatio, which I was actually when I was 122 00:08:20,480 --> 00:08:22,280 Speaker 1: looking at the Afrotech News that I was going to 123 00:08:22,320 --> 00:08:25,080 Speaker 1: do today, it was so fitting to talk about what 124 00:08:25,080 --> 00:08:28,160 Speaker 1: col Trane Curtis did in the Afrotech News segment previous 125 00:08:28,400 --> 00:08:32,240 Speaker 1: to get into this section right here, because Cold Train 126 00:08:32,360 --> 00:08:34,600 Speaker 1: is such an inspiration to people like myself. So I'm 127 00:08:34,600 --> 00:08:37,679 Speaker 1: going to talk about two stories for my life and 128 00:08:37,880 --> 00:08:44,320 Speaker 1: give you, hopefully fodder to feed the spirit inside you 129 00:08:44,600 --> 00:08:49,200 Speaker 1: of going without permission. Okay, so the first one, let's 130 00:08:49,200 --> 00:08:52,079 Speaker 1: see I'll do I'll do Creatio first because that one 131 00:08:52,120 --> 00:08:56,280 Speaker 1: came first in my life. So Creatio is a full 132 00:08:56,320 --> 00:09:02,400 Speaker 1: service marketing production technology agency. We do everything from video production, 133 00:09:02,640 --> 00:09:10,280 Speaker 1: website development, communication, strategy design, more and we're situated in 134 00:09:10,520 --> 00:09:14,480 Speaker 1: Northwest Ohio and in my region, I have the only 135 00:09:15,480 --> 00:09:18,760 Speaker 1: full service agency that's run by a black person, that's 136 00:09:18,800 --> 00:09:22,559 Speaker 1: run by a minority. So we lean into that particular 137 00:09:22,880 --> 00:09:26,920 Speaker 1: niche and because we own it, there is no other 138 00:09:27,000 --> 00:09:29,560 Speaker 1: person doing it in our region. And so I'm like, 139 00:09:29,600 --> 00:09:31,000 Speaker 1: if I'm going to be the only person doing this, 140 00:09:31,120 --> 00:09:35,640 Speaker 1: and I'm the only minority that's doing this, then i 141 00:09:35,679 --> 00:09:41,000 Speaker 1: have a particular value proposition, a competitive advantage that every 142 00:09:41,040 --> 00:09:44,559 Speaker 1: other marketing company in the region does not have. So 143 00:09:44,600 --> 00:09:47,800 Speaker 1: I'm going to lean into the things that make us special. Well, 144 00:09:47,840 --> 00:09:52,640 Speaker 1: my company I started because I got an idea and 145 00:09:52,679 --> 00:09:55,840 Speaker 1: it's in sort of a way, well, it's truly a 146 00:09:55,880 --> 00:09:59,040 Speaker 1: way that if you're just paying attention to the way 147 00:09:59,080 --> 00:10:02,080 Speaker 1: that your life works, you will pay attention. I've given 148 00:10:02,120 --> 00:10:04,400 Speaker 1: you this quote before because it is my favorite quote. 149 00:10:04,600 --> 00:10:06,600 Speaker 1: It's that Steve Jobs quote, and it says, you can't 150 00:10:06,600 --> 00:10:09,600 Speaker 1: connect the dots looking forward, you can only connect the 151 00:10:09,640 --> 00:10:13,480 Speaker 1: dots looking backward. And what I get from that and 152 00:10:13,480 --> 00:10:15,640 Speaker 1: it's necessary to set this foundation, as I tell my 153 00:10:15,679 --> 00:10:20,680 Speaker 1: story is when you're in certain times of your life, 154 00:10:21,360 --> 00:10:25,280 Speaker 1: you may not always appreciate in the moment or understand 155 00:10:25,280 --> 00:10:28,160 Speaker 1: why in the moment you're doing the thing that you're 156 00:10:28,160 --> 00:10:30,840 Speaker 1: doing now, whether that is why am I in this 157 00:10:30,880 --> 00:10:34,800 Speaker 1: particular relationship, Why am I working at this particular job, 158 00:10:35,240 --> 00:10:38,760 Speaker 1: Why am I working this particular function at this particular job, 159 00:10:39,400 --> 00:10:42,040 Speaker 1: Why am I taking this class, et cetera, et cetera, 160 00:10:42,080 --> 00:10:46,160 Speaker 1: And you feel in the blank. And so I got 161 00:10:46,160 --> 00:10:51,040 Speaker 1: my idea for what we do at Creatio, not intentionally 162 00:10:51,080 --> 00:10:54,280 Speaker 1: on my part, but it was by virtue of the 163 00:10:54,280 --> 00:10:58,640 Speaker 1: dots connecting for me. And so I was wanting to 164 00:10:58,679 --> 00:11:01,080 Speaker 1: be in the music business growing up. I told you guys, 165 00:11:01,080 --> 00:11:03,040 Speaker 1: it's part of my story. Before I wanted to be 166 00:11:03,120 --> 00:11:04,880 Speaker 1: in the music business, I didn't necessarily want to be 167 00:11:04,920 --> 00:11:07,440 Speaker 1: an artist, because that wasn't my gift. I wanted to 168 00:11:07,480 --> 00:11:10,120 Speaker 1: be a songwriter, a producer. I wanted to be the 169 00:11:10,160 --> 00:11:14,640 Speaker 1: person behind the scenes helping the person make amazing music. 170 00:11:15,280 --> 00:11:18,400 Speaker 1: I will particularly write R and B songs. I could 171 00:11:18,440 --> 00:11:23,040 Speaker 1: write rock songs, things like this. I could produce R 172 00:11:23,080 --> 00:11:26,800 Speaker 1: and B beats, hip hop beats, etc. And I thought 173 00:11:26,840 --> 00:11:28,800 Speaker 1: it was pretty good at it, but The point in 174 00:11:28,840 --> 00:11:32,200 Speaker 1: telling you that part is that I'm from Toledo, Ohio, 175 00:11:32,440 --> 00:11:38,559 Speaker 1: and in Toledo there's not a music industry scene necessarily, 176 00:11:38,640 --> 00:11:41,240 Speaker 1: or at least the scene as we consider the music 177 00:11:41,320 --> 00:11:44,200 Speaker 1: industry to be. There is no scene for the music 178 00:11:44,240 --> 00:11:46,640 Speaker 1: business in Toledo if you want to be signed by 179 00:11:46,640 --> 00:11:49,320 Speaker 1: a record label or there's no record labels on the corner, 180 00:11:49,520 --> 00:11:51,760 Speaker 1: you know, and there's not a lot of studios, etc. 181 00:11:52,920 --> 00:11:58,120 Speaker 1: And so me, being a very ambitious teenager, I said, 182 00:11:58,160 --> 00:12:01,200 Speaker 1: you know, well, look well I live intele Ohio, not 183 00:12:01,280 --> 00:12:05,319 Speaker 1: moving yet, So what is how close can I get 184 00:12:05,360 --> 00:12:10,880 Speaker 1: to the music industry from where I'm at? And I've said, 185 00:12:10,920 --> 00:12:15,760 Speaker 1: you know, well, the radio is pretty close. And mind 186 00:12:15,800 --> 00:12:18,800 Speaker 1: you like this. This is years after having asked myself 187 00:12:18,800 --> 00:12:20,760 Speaker 1: that question first, which is why I learned how to 188 00:12:20,800 --> 00:12:23,000 Speaker 1: play the drums, because I was like, you know, I 189 00:12:23,040 --> 00:12:25,079 Speaker 1: wanted to be in the music business one day, let 190 00:12:25,080 --> 00:12:27,240 Speaker 1: me start learning some instruments. And so I started playing 191 00:12:27,240 --> 00:12:30,480 Speaker 1: the drums in church. But I wanted to give you 192 00:12:30,520 --> 00:12:34,360 Speaker 1: that so later in my teenage years, I'm like, you know, 193 00:12:34,520 --> 00:12:37,960 Speaker 1: the radio is the closest thing to the music business here, 194 00:12:38,559 --> 00:12:42,319 Speaker 1: And so I went to a teen summit which was 195 00:12:42,880 --> 00:12:45,800 Speaker 1: at least I'm not sure if it was produced by 196 00:12:45,880 --> 00:12:48,360 Speaker 1: or hosted by, but there was a program director from 197 00:12:48,400 --> 00:12:53,319 Speaker 1: a local radio station on the panel at this teen summit. 198 00:12:53,360 --> 00:12:56,440 Speaker 1: And this is before I graduated from high school. So 199 00:12:56,480 --> 00:12:59,559 Speaker 1: this program director is on stage at this teen Summit. 200 00:12:59,559 --> 00:13:02,000 Speaker 1: I'm there with a friend of mine and I'm like, Okay, 201 00:13:02,000 --> 00:13:04,120 Speaker 1: here's my chance, because I want to be in the 202 00:13:04,200 --> 00:13:07,200 Speaker 1: music business and he's in the radio, and I've already 203 00:13:07,240 --> 00:13:10,040 Speaker 1: determined that the radio is the best way for me 204 00:13:10,120 --> 00:13:13,400 Speaker 1: to find my way into the industry. And so at 205 00:13:13,400 --> 00:13:15,920 Speaker 1: the end of the teen Summit event, which was at 206 00:13:15,920 --> 00:13:19,880 Speaker 1: a local library, I walked up to him and I'm like, hey, 207 00:13:20,160 --> 00:13:23,280 Speaker 1: you know, my name is Will Lucas, and I want 208 00:13:23,280 --> 00:13:26,360 Speaker 1: to be in the music business. You know me me 209 00:13:26,440 --> 00:13:28,920 Speaker 1: as sixteen, seventeen year old kid, and I'm just like, 210 00:13:29,200 --> 00:13:31,040 Speaker 1: I don't you know how to make that sound any 211 00:13:31,520 --> 00:13:33,400 Speaker 1: you know, more professional or whatever. It's just like, this 212 00:13:33,440 --> 00:13:35,280 Speaker 1: is what I want, you know, tell me what to do. 213 00:13:36,040 --> 00:13:40,240 Speaker 1: And so at the end of that conversation he was like, 214 00:13:40,320 --> 00:13:41,800 Speaker 1: you know, well number one, there was like a bunch 215 00:13:41,840 --> 00:13:45,040 Speaker 1: of other people in line waiting to talk to him, 216 00:13:45,280 --> 00:13:47,720 Speaker 1: and so I'm like, one of ten kids at the 217 00:13:47,760 --> 00:13:49,840 Speaker 1: time waiting to talk to him and get some of 218 00:13:49,880 --> 00:13:52,320 Speaker 1: his attention. And so he's like, you know, the best 219 00:13:52,320 --> 00:13:54,280 Speaker 1: thing I can tell you to do is find an 220 00:13:54,280 --> 00:13:57,839 Speaker 1: internship somewhere. As a matter of fact, just come out 221 00:13:57,840 --> 00:14:00,240 Speaker 1: to the radio station and we'll talk some more. Because 222 00:14:00,240 --> 00:14:03,800 Speaker 1: again there was other students' kids. They're waiting to talk 223 00:14:03,840 --> 00:14:05,560 Speaker 1: to him. So he's like, just come out to the 224 00:14:05,640 --> 00:14:08,120 Speaker 1: radio station, we'll talk some more and I can spend 225 00:14:08,120 --> 00:14:11,320 Speaker 1: some more time with you. So that next day, because 226 00:14:11,360 --> 00:14:14,120 Speaker 1: that's just the kind of person that was in him, 227 00:14:14,480 --> 00:14:16,560 Speaker 1: next day, I drove out to the radio station, which 228 00:14:16,600 --> 00:14:20,840 Speaker 1: was like in this one of the suburbs of Toledo. 229 00:14:21,000 --> 00:14:23,600 Speaker 1: It was out in the country. So I drove out 230 00:14:23,640 --> 00:14:28,160 Speaker 1: there after going to school. That they drove out because 231 00:14:28,240 --> 00:14:32,080 Speaker 1: he had the afternoon drive radio program, so he was 232 00:14:32,120 --> 00:14:34,280 Speaker 1: on the air from three to eight. So I got 233 00:14:34,280 --> 00:14:36,440 Speaker 1: out of school at like three and then drove out 234 00:14:36,440 --> 00:14:41,440 Speaker 1: there to talk to them. So I like, I get 235 00:14:41,480 --> 00:14:44,440 Speaker 1: out there and he's like, you know again we number one. 236 00:14:44,440 --> 00:14:47,320 Speaker 1: He gave me this catalog which is like this old 237 00:14:47,480 --> 00:14:53,160 Speaker 1: musician's friend catalog, which are these catalogs of instruments, keyboards, 238 00:14:53,320 --> 00:14:57,200 Speaker 1: you know, processors, beat machines, and et cetera. He gives 239 00:14:57,240 --> 00:14:59,640 Speaker 1: me this catalog and he's like, you know here. So 240 00:14:59,680 --> 00:15:02,160 Speaker 1: I'm like, you know, thank you. I didn't have the 241 00:15:02,160 --> 00:15:03,800 Speaker 1: money to buy none of that stuff anyway, So it 242 00:15:03,880 --> 00:15:05,440 Speaker 1: was strange that he gave him me. At least I 243 00:15:05,440 --> 00:15:07,360 Speaker 1: thought it was strange. It was the fleeting thought. But 244 00:15:08,760 --> 00:15:10,600 Speaker 1: so it gives me this catalog and it's like, you 245 00:15:10,640 --> 00:15:12,240 Speaker 1: know again, the best thing I can tell you to 246 00:15:12,280 --> 00:15:16,880 Speaker 1: do is find an internship somewhere. Matter of fact, we 247 00:15:16,920 --> 00:15:20,960 Speaker 1: need to intern here. And so my internship at the 248 00:15:21,080 --> 00:15:25,960 Speaker 1: radio station started that day and so three days. So 249 00:15:26,480 --> 00:15:30,400 Speaker 1: every day after going to school, I would get in 250 00:15:30,480 --> 00:15:34,119 Speaker 1: the car and drive out to the radio station immediately 251 00:15:34,160 --> 00:15:39,760 Speaker 1: after school. Three days into that internship. Because I don't 252 00:15:39,760 --> 00:15:41,800 Speaker 1: even it wasn't even like a structured internship. I would 253 00:15:41,840 --> 00:15:43,760 Speaker 1: just hang out with him and learn what he was doing. 254 00:15:44,520 --> 00:15:48,320 Speaker 1: And so I would go out there. Three days after 255 00:15:48,720 --> 00:15:51,160 Speaker 1: doing that, he put me on the air with him, 256 00:15:51,200 --> 00:15:54,240 Speaker 1: like on a whim during the five o'clock traffic jam, 257 00:15:54,280 --> 00:15:56,520 Speaker 1: because again he was on from three to eight, So 258 00:15:56,600 --> 00:15:58,640 Speaker 1: at five o'clock he puts me on the air with them. 259 00:15:58,680 --> 00:16:01,240 Speaker 1: Three days in and he's like you know, something to 260 00:16:01,280 --> 00:16:03,880 Speaker 1: the effect of like, hey, I'm out here. You know, well, 261 00:16:03,920 --> 00:16:06,480 Speaker 1: Lucas is in the studio with me, and we just 262 00:16:06,640 --> 00:16:09,320 Speaker 1: jamming for thirty minutes, which was the five o'clock traffic jam, 263 00:16:09,960 --> 00:16:13,200 Speaker 1: and so then I would come off the air. No, 264 00:16:13,360 --> 00:16:15,200 Speaker 1: I stayed on the air with him until eight o'clock 265 00:16:15,240 --> 00:16:17,840 Speaker 1: I would finish the show. And so I was on 266 00:16:18,200 --> 00:16:21,240 Speaker 1: every day after that, starting at five o'clock, because I 267 00:16:21,240 --> 00:16:23,640 Speaker 1: guess the chemistry was just really good until it's like 268 00:16:24,200 --> 00:16:28,160 Speaker 1: he's kept putting me on. Six months after that, they 269 00:16:28,200 --> 00:16:31,640 Speaker 1: gave me a Saturday night show on that station. I 270 00:16:31,680 --> 00:16:34,640 Speaker 1: was doing six to ten on Saturday nights, and it 271 00:16:34,680 --> 00:16:36,280 Speaker 1: happened to be pretty good at it because I was 272 00:16:36,280 --> 00:16:39,400 Speaker 1: beating all the big radio stations in town on Saturday nights. 273 00:16:40,160 --> 00:16:43,560 Speaker 1: And then six months after that he went to the 274 00:16:43,600 --> 00:16:46,640 Speaker 1: morning show and they gave me his drive time radio show. 275 00:16:47,560 --> 00:16:50,120 Speaker 1: But this story is not about me in the radio. 276 00:16:50,240 --> 00:16:52,840 Speaker 1: I just got to set a bed for the story 277 00:16:52,880 --> 00:16:56,840 Speaker 1: I actually want to talk about, and that is creatio. 278 00:16:57,040 --> 00:17:02,240 Speaker 1: And so again, I did not get into radio to 279 00:17:02,320 --> 00:17:04,600 Speaker 1: be in radio. I got into radio to be in 280 00:17:04,600 --> 00:17:08,639 Speaker 1: the music business. But I told you this. My favorite 281 00:17:08,680 --> 00:17:11,439 Speaker 1: quote from Steve Jobs about connecting the dots right, so 282 00:17:11,840 --> 00:17:16,200 Speaker 1: you know, keep that in your head. So I am 283 00:17:16,240 --> 00:17:21,760 Speaker 1: walking through a clothing store in my hometown. This is 284 00:17:21,800 --> 00:17:24,320 Speaker 1: after I had been on the radio maybe three years 285 00:17:24,440 --> 00:17:27,880 Speaker 1: or so. So I'm walking through a clothing store and 286 00:17:28,200 --> 00:17:31,960 Speaker 1: they're playing it's like a hood clothing store, so they 287 00:17:31,960 --> 00:17:35,760 Speaker 1: sell stuff very inexpensively. It's in the part of town, 288 00:17:35,920 --> 00:17:38,160 Speaker 1: in the inner city, et cetera. So I'm walking through 289 00:17:38,160 --> 00:17:40,960 Speaker 1: the clothing store at this time, I had had, you know, 290 00:17:41,000 --> 00:17:43,399 Speaker 1: two or three years of radio experience under my belt. 291 00:17:44,200 --> 00:17:48,920 Speaker 1: And this clothing store is playing FM radio over their 292 00:17:49,000 --> 00:17:53,879 Speaker 1: sound system as there in store music, so inevitably the 293 00:17:53,920 --> 00:17:57,679 Speaker 1: commercials come on and so you can hear it, like 294 00:17:58,000 --> 00:18:00,359 Speaker 1: on all the speakers in the store can hear the 295 00:18:00,400 --> 00:18:03,199 Speaker 1: commercials just like you can hear the music. And so 296 00:18:03,640 --> 00:18:08,520 Speaker 1: one of their competitors came on another clothing stores commercial 297 00:18:08,680 --> 00:18:12,160 Speaker 1: came on over the air inside the store that I'm 298 00:18:12,160 --> 00:18:16,719 Speaker 1: standing in, and I'm at the time, if I recall, 299 00:18:16,760 --> 00:18:19,200 Speaker 1: I was like the only person shopping at that time. 300 00:18:19,320 --> 00:18:21,080 Speaker 1: And it was a big store too, and so it's 301 00:18:21,119 --> 00:18:24,840 Speaker 1: like fifteen thousand square feet and so I'm the only 302 00:18:24,920 --> 00:18:30,639 Speaker 1: person in the store. At this particular moment and that 303 00:18:30,840 --> 00:18:33,119 Speaker 1: these commercials come on and one of their competitors come on, 304 00:18:33,240 --> 00:18:35,720 Speaker 1: and I'm looking at the I'm looking at the speaker. 305 00:18:35,760 --> 00:18:38,719 Speaker 1: I'm looking up at the roof the ceiling looking at 306 00:18:38,720 --> 00:18:40,640 Speaker 1: a speaker like I can't believe what I'm hearing because 307 00:18:40,640 --> 00:18:45,440 Speaker 1: it makes no sense. Why are they allowing another clothing 308 00:18:45,480 --> 00:18:48,359 Speaker 1: store to get airtime in their clothing store. It doesn't 309 00:18:48,359 --> 00:18:51,040 Speaker 1: make sense to me. And so in that moment, I'm like, 310 00:18:51,080 --> 00:18:54,600 Speaker 1: they need their own radio station that just talks about them. 311 00:18:54,760 --> 00:18:58,560 Speaker 1: And so this light bulb goes off like, hey, I 312 00:18:58,600 --> 00:19:02,479 Speaker 1: can build that. Because I had just had three years 313 00:19:02,480 --> 00:19:06,000 Speaker 1: so far of radio experience, I know how to make 314 00:19:06,040 --> 00:19:10,040 Speaker 1: a radio program. And so one of my mentors at 315 00:19:10,040 --> 00:19:13,439 Speaker 1: the time owned six McDonald's and I would DJ for 316 00:19:13,520 --> 00:19:17,720 Speaker 1: him because he also like hosted Wednesday night skate. I 317 00:19:17,760 --> 00:19:20,720 Speaker 1: think he still does in town. It's like forever ago, 318 00:19:20,800 --> 00:19:23,320 Speaker 1: but he was at least back then I think he 319 00:19:23,359 --> 00:19:26,760 Speaker 1: still does. Was the host of skating in our town 320 00:19:27,320 --> 00:19:30,800 Speaker 1: every Wednesday night, and so I DJ for him, and 321 00:19:30,880 --> 00:19:34,639 Speaker 1: so I went to skate. I went to DJ for 322 00:19:34,720 --> 00:19:37,280 Speaker 1: our skating that next Wednesday night, and I'm like glug 323 00:19:37,359 --> 00:19:40,960 Speaker 1: Glenn I got this idea, like, I want to build 324 00:19:40,960 --> 00:19:45,320 Speaker 1: these radio stations, these custom radio stations for brands, Like 325 00:19:45,800 --> 00:19:48,159 Speaker 1: the same music that you would listen to on the radio, 326 00:19:48,359 --> 00:19:51,920 Speaker 1: same music that's tailored for the audience that's going to 327 00:19:52,000 --> 00:19:55,840 Speaker 1: be in your store. But when the radio DJ comes on, 328 00:19:56,840 --> 00:20:00,600 Speaker 1: in between the songs, they're talking about that busines. So 329 00:20:01,400 --> 00:20:04,640 Speaker 1: imagine you know, me being like in it was called 330 00:20:04,720 --> 00:20:08,199 Speaker 1: VIP Clothing store, so imagine me it's called VIP Sports. 331 00:20:08,200 --> 00:20:12,119 Speaker 1: So imagine me being in VIP Sports. And in between 332 00:20:12,160 --> 00:20:15,960 Speaker 1: the songs, DJ comes on, like, yo, welcome to VIP Sports. 333 00:20:16,000 --> 00:20:20,600 Speaker 1: That was the latest song from this particular artist. Hey 334 00:20:20,680 --> 00:20:23,280 Speaker 1: make sure you check out in Asle two. We've got 335 00:20:23,320 --> 00:20:26,280 Speaker 1: a sale on hoodies and all backpacks are twenty five 336 00:20:26,280 --> 00:20:30,240 Speaker 1: percent off. Here's the latest song from this other artist. 337 00:20:30,960 --> 00:20:34,760 Speaker 1: You're listening to VIV Sports Radio. So that was the idea. 338 00:20:35,359 --> 00:20:39,280 Speaker 1: And so what I wanted to do was build this thing. 339 00:20:39,560 --> 00:20:41,240 Speaker 1: And at this time it's just an idea. But when 340 00:20:41,280 --> 00:20:44,520 Speaker 1: I told my mentor, Glenn, he's like his eyes got 341 00:20:44,560 --> 00:20:47,679 Speaker 1: big and he's like do it, and that's all he said. 342 00:20:47,880 --> 00:20:50,359 Speaker 1: And Glenn was not the kind of guy to just 343 00:20:50,440 --> 00:20:53,320 Speaker 1: have that particular kind of response to something. But then 344 00:20:53,440 --> 00:20:55,439 Speaker 1: he wasn't gonna like easily encourage you to go do 345 00:20:55,520 --> 00:20:58,040 Speaker 1: something that he didn't think had any merit. And so 346 00:20:58,240 --> 00:21:00,320 Speaker 1: him's you know, being looking at me to he was 347 00:21:00,359 --> 00:21:04,800 Speaker 1: looking at me and just like do it made it? 348 00:21:04,800 --> 00:21:07,200 Speaker 1: Gave me validation that it was something and if I 349 00:21:07,200 --> 00:21:08,920 Speaker 1: can make it something real, it could be something real. 350 00:21:10,000 --> 00:21:14,360 Speaker 1: So I go and I go to the studio, back 351 00:21:14,400 --> 00:21:17,200 Speaker 1: to the radio station, and I put together like this 352 00:21:17,280 --> 00:21:21,000 Speaker 1: demo of what it could sound like in a McDonald's restaurant, 353 00:21:21,000 --> 00:21:26,359 Speaker 1: because again he had six McDonald's that he owned. And 354 00:21:26,440 --> 00:21:28,960 Speaker 1: so I'm like, like, if I build this, like, would 355 00:21:28,960 --> 00:21:32,439 Speaker 1: you let me test it in one of your restaurants? 356 00:21:32,520 --> 00:21:35,240 Speaker 1: And so he gave me one restaurant I could test 357 00:21:35,240 --> 00:21:40,080 Speaker 1: it in. And what's interesting about what this particular restaurant 358 00:21:40,119 --> 00:21:43,240 Speaker 1: he allowed me to test this in. And this is 359 00:21:43,440 --> 00:21:46,359 Speaker 1: the actual point of this story to pay attention here. 360 00:21:47,600 --> 00:21:50,639 Speaker 1: So I go to this McDonald's restaurant Number one. I 361 00:21:50,680 --> 00:21:53,159 Speaker 1: didn't know how to stream over the internet. This is 362 00:21:53,760 --> 00:21:57,119 Speaker 1: you know, mid this is like not two thousand, but 363 00:21:57,640 --> 00:22:01,560 Speaker 1: it's not quite twenty ten, so it's it's mid two thousands, 364 00:22:02,240 --> 00:22:06,400 Speaker 1: and so I didn't know how to stream. At the time, 365 00:22:06,480 --> 00:22:09,919 Speaker 1: streaming was not like a huge thing back then. And 366 00:22:09,960 --> 00:22:12,399 Speaker 1: so I'm like, I'm gonna just burn a CD of 367 00:22:12,440 --> 00:22:15,159 Speaker 1: a radio program and I'm going to produce that and 368 00:22:15,200 --> 00:22:18,160 Speaker 1: then put it in his store. So I produced this thing. 369 00:22:18,680 --> 00:22:20,959 Speaker 1: The store doesn't have a CD player, so I find 370 00:22:21,320 --> 00:22:25,000 Speaker 1: a and I needed it to loop, and so I 371 00:22:25,080 --> 00:22:27,399 Speaker 1: didn't really know what I was doing. So I bought 372 00:22:28,000 --> 00:22:31,960 Speaker 1: a mini computer. It was a mini PC, and I 373 00:22:32,000 --> 00:22:35,240 Speaker 1: just programmed it to just loop continuously this one hundred 374 00:22:35,280 --> 00:22:38,080 Speaker 1: and twenty minute, ninety minute whatever it was CD, just 375 00:22:38,160 --> 00:22:41,440 Speaker 1: on a loop. And so I'm all ready to go. 376 00:22:41,680 --> 00:22:45,800 Speaker 1: I get to the store and the store does not 377 00:22:45,960 --> 00:22:51,840 Speaker 1: have speakers in the lobby area, and you have to 378 00:22:51,880 --> 00:22:57,040 Speaker 1: sit the actual media console, the hardware, the DVD player 379 00:22:57,119 --> 00:22:59,440 Speaker 1: or the CD player or in my case, the computer 380 00:23:00,200 --> 00:23:02,800 Speaker 1: in the back office. And so I've got to figure 381 00:23:02,840 --> 00:23:05,040 Speaker 1: out I've never run by this time, I had never 382 00:23:05,080 --> 00:23:07,359 Speaker 1: run any type of wires. Was like, I was a 383 00:23:07,480 --> 00:23:11,359 Speaker 1: very like interesting kid in the fact that I would 384 00:23:11,359 --> 00:23:14,439 Speaker 1: play with electronics, but I really I knew enough to 385 00:23:14,840 --> 00:23:16,760 Speaker 1: figure it out, but I had never done it. I 386 00:23:16,760 --> 00:23:19,159 Speaker 1: had never had any experience doing it, especially not in 387 00:23:19,160 --> 00:23:23,439 Speaker 1: a commercial environment. It has its own city code and 388 00:23:23,440 --> 00:23:27,280 Speaker 1: et cetera and laws, and so I've got to figure 389 00:23:27,320 --> 00:23:31,600 Speaker 1: out number one, what to buy speakers, wise to get 390 00:23:31,640 --> 00:23:37,399 Speaker 1: it appropriately designed for this restaurant, having never done this before. 391 00:23:37,920 --> 00:23:41,320 Speaker 1: Got to figure out how to get speaker wire from 392 00:23:41,359 --> 00:23:43,280 Speaker 1: the back of the restaurant to the front of the 393 00:23:43,280 --> 00:23:46,720 Speaker 1: restaurant where the speakers are, having never done that before. 394 00:23:46,800 --> 00:23:51,400 Speaker 1: And also the CD player or the PC in my condition, 395 00:23:53,480 --> 00:23:57,680 Speaker 1: how to get that to work. And so the challenge 396 00:23:57,720 --> 00:24:01,879 Speaker 1: on top of this was there was no ceiling tile 397 00:24:02,240 --> 00:24:06,640 Speaker 1: between the back office and the front of the restaurant. 398 00:24:07,600 --> 00:24:12,199 Speaker 1: It's drywall, so I can't run the speaker wire above 399 00:24:12,240 --> 00:24:15,359 Speaker 1: the ceiling to make it look appropriate and to be 400 00:24:15,440 --> 00:24:19,200 Speaker 1: safe like your kid. You can't just run speaker wire 401 00:24:20,119 --> 00:24:22,359 Speaker 1: without a conduit like you're supposed to put it in 402 00:24:22,440 --> 00:24:25,280 Speaker 1: something to protect it that I know now. I didn't 403 00:24:25,320 --> 00:24:28,639 Speaker 1: know this then. I knew what I was about to do, 404 00:24:28,680 --> 00:24:31,360 Speaker 1: which I'm about to tell you wasn't like the way 405 00:24:31,359 --> 00:24:34,040 Speaker 1: to do it, but it was all I knew. And 406 00:24:34,119 --> 00:24:38,680 Speaker 1: so I had this speaker wire which was not even 407 00:24:39,480 --> 00:24:41,560 Speaker 1: it was car speaker wire, like it was not even 408 00:24:41,640 --> 00:24:45,120 Speaker 1: commercial speaker wire. It was not because commercial with speaker wire. 409 00:24:45,320 --> 00:24:47,119 Speaker 1: I'm about to get way too technical for a second, 410 00:24:47,160 --> 00:24:51,600 Speaker 1: but commercial commercial speaker wire is wrapped in this gray cabling. 411 00:24:52,560 --> 00:24:56,720 Speaker 1: The speaker wire I was using is for guys and 412 00:24:56,920 --> 00:25:00,640 Speaker 1: guys who would notice. It's this transparent and you can 413 00:25:00,720 --> 00:25:03,000 Speaker 1: see the copper on the inside of it, and that's 414 00:25:03,320 --> 00:25:06,040 Speaker 1: what you're using cars. So the speaker wire I'm using 415 00:25:06,160 --> 00:25:08,359 Speaker 1: is the stuff that you're using cars. I didn't know 416 00:25:08,760 --> 00:25:11,280 Speaker 1: this at the time. I just knew speaker wire or 417 00:25:11,320 --> 00:25:16,040 Speaker 1: speaker wire. To make it worse again, I didn't have 418 00:25:16,080 --> 00:25:18,080 Speaker 1: a way to get it from the office in the 419 00:25:18,119 --> 00:25:22,320 Speaker 1: back to the front the lobby, and so I'm like, okay, well, 420 00:25:22,720 --> 00:25:25,240 Speaker 1: and I've got to go through a commercial kitchen to 421 00:25:25,320 --> 00:25:28,120 Speaker 1: do this, which you also have to be doubly safe 422 00:25:28,160 --> 00:25:31,200 Speaker 1: because it's all kinds of fire issues back there, fire 423 00:25:31,240 --> 00:25:35,600 Speaker 1: protection and fire prevention issues back there. But I didn't 424 00:25:35,640 --> 00:25:37,520 Speaker 1: know any of this stuff at this time, and so 425 00:25:38,280 --> 00:25:39,960 Speaker 1: all I know is I got to get the music 426 00:25:40,000 --> 00:25:41,439 Speaker 1: from the back of the store to the front of 427 00:25:41,440 --> 00:25:46,360 Speaker 1: the door. And so I take a staple gun and 428 00:25:46,400 --> 00:25:51,240 Speaker 1: I staple this speaker wire to the dry wall through 429 00:25:51,280 --> 00:25:54,800 Speaker 1: the kitchen from the back of the restaurant to the 430 00:25:54,840 --> 00:25:59,280 Speaker 1: front of the restaurant, clearly visible to anybody who walked through. 431 00:25:59,400 --> 00:26:02,080 Speaker 1: In the middle of the aisle, where in between the 432 00:26:02,119 --> 00:26:05,760 Speaker 1: grill and fry station, you look up and you can 433 00:26:05,760 --> 00:26:11,479 Speaker 1: see naked speaker wire running through this McDonald's restaurant. I 434 00:26:11,480 --> 00:26:13,800 Speaker 1: didn't know no other way. All I knew was I 435 00:26:13,840 --> 00:26:17,120 Speaker 1: was trying to get music to play, and so put 436 00:26:17,119 --> 00:26:20,119 Speaker 1: a book marked there because that's story number one. Story 437 00:26:20,200 --> 00:26:25,040 Speaker 1: number two was right here. So I went to afrotech, 438 00:26:25,280 --> 00:26:31,080 Speaker 1: my first afrotech in twenty seventeen. And again, if you're 439 00:26:31,119 --> 00:26:33,439 Speaker 1: listening of this podcast, you've heard this part of the story. 440 00:26:33,480 --> 00:26:36,600 Speaker 1: So I went to afrotech in twenty seventeen. I started 441 00:26:36,720 --> 00:26:41,520 Speaker 1: my first podcast in twenty sixteen, and it's called of 442 00:26:41,680 --> 00:26:44,320 Speaker 1: ten Podcasts. It's still on iTunes. If you go look 443 00:26:44,359 --> 00:26:48,320 Speaker 1: for it, you will hear the Will Lucas of eight 444 00:26:48,400 --> 00:26:52,640 Speaker 1: years ago. You will hear those podcast episodes and I'm 445 00:26:52,680 --> 00:26:57,119 Speaker 1: talking to black technologists. And at the end of the 446 00:26:57,160 --> 00:26:59,680 Speaker 1: first season of ofp ten Podcasts, I had heard about 447 00:26:59,680 --> 00:27:01,919 Speaker 1: this thing called afrotech, and I was like, how did 448 00:27:01,960 --> 00:27:05,719 Speaker 1: I not know that this thing happened? Because everybody I 449 00:27:05,760 --> 00:27:09,080 Speaker 1: had interviewed on my podcast of ten podcasts. The first 450 00:27:09,119 --> 00:27:12,919 Speaker 1: season was on stage at the first AFRO Tech and 451 00:27:12,960 --> 00:27:15,320 Speaker 1: I'm like, how did I miss this thing? And so 452 00:27:15,359 --> 00:27:18,639 Speaker 1: I'm like, I'm never going to miss another Afrotech And 453 00:27:18,680 --> 00:27:23,080 Speaker 1: so as twenty seventeen approaches, I positioned myself to go. 454 00:27:23,400 --> 00:27:26,280 Speaker 1: And I also knew at the time, like there was 455 00:27:26,400 --> 00:27:30,159 Speaker 1: no real home for black technologists. There was like no 456 00:27:30,280 --> 00:27:33,000 Speaker 1: homecoming for us, and so I knew I was going 457 00:27:33,040 --> 00:27:35,199 Speaker 1: to have a remarkable time because we were not on 458 00:27:35,240 --> 00:27:38,280 Speaker 1: the cover of tech Crunch back then, like we were 459 00:27:38,359 --> 00:27:43,560 Speaker 1: not getting placed in YC Y Combinator back then, and 460 00:27:43,600 --> 00:27:48,080 Speaker 1: so black people were very way more underrepresented in technology 461 00:27:48,480 --> 00:27:52,119 Speaker 1: back when Afrotech started. And so I'm like, I know, 462 00:27:52,200 --> 00:27:55,919 Speaker 1: I'm going to have a remarkable time. So and I 463 00:27:55,960 --> 00:27:58,440 Speaker 1: got this radio background, all the things I'm going to go, 464 00:27:58,600 --> 00:28:01,600 Speaker 1: and I got this podcast. I'm gonna go, and I'm 465 00:28:01,640 --> 00:28:06,520 Speaker 1: gonna vlog every day of this conference. And since I 466 00:28:06,560 --> 00:28:11,600 Speaker 1: got this podcast, I'm also gonna pass out flyers like 467 00:28:11,680 --> 00:28:17,000 Speaker 1: club flyers, but instead of being club flyers their podcasts advertisements, 468 00:28:17,000 --> 00:28:20,000 Speaker 1: they're like podcast flyers to let people know I got 469 00:28:20,000 --> 00:28:22,720 Speaker 1: a podcast, and here are the people that are on it. 470 00:28:22,720 --> 00:28:25,720 Speaker 1: Because it's the same people that's at on stage at 471 00:28:25,760 --> 00:28:31,480 Speaker 1: this conference. So I'm walking around with like you've seen 472 00:28:31,520 --> 00:28:33,560 Speaker 1: like a selfie stick like this is. I didn't even 473 00:28:33,560 --> 00:28:35,159 Speaker 1: have a selfie stick. I'm just walking around with a 474 00:28:35,240 --> 00:28:40,040 Speaker 1: camera looking at myself, you know, selfie talking to the 475 00:28:40,080 --> 00:28:44,920 Speaker 1: camera all day long at afro Tech twenty seventeen. And 476 00:28:44,960 --> 00:28:47,200 Speaker 1: so I'm like, I need to get this content out 477 00:28:47,280 --> 00:28:50,360 Speaker 1: quickly because my whole intent was to give people FOMO 478 00:28:50,400 --> 00:28:52,160 Speaker 1: because I knew I was gonna have a good time. 479 00:28:52,200 --> 00:28:53,880 Speaker 1: And I'm like, if I'm going to have a good time, 480 00:28:54,200 --> 00:28:57,040 Speaker 1: I want the world to know that they missed out 481 00:28:57,040 --> 00:29:02,200 Speaker 1: on this afro Tech. So I would record all day 482 00:29:02,240 --> 00:29:05,239 Speaker 1: and if I recall, afro Tech twenty seventeen was like 483 00:29:05,280 --> 00:29:07,520 Speaker 1: three days long. It was like all day Thursday, all 484 00:29:07,600 --> 00:29:10,480 Speaker 1: day Friday, all day maybe partial of the day Saturday. 485 00:29:11,320 --> 00:29:16,000 Speaker 1: So I get there probably Wednesday night, and I've logged 486 00:29:16,040 --> 00:29:20,440 Speaker 1: my experience going to the airport, being at afro Tech 487 00:29:20,520 --> 00:29:23,360 Speaker 1: all day Thursday, and I'm like, Okay, I'm gonna edit 488 00:29:23,400 --> 00:29:28,480 Speaker 1: this video in my hotel room tonight. And so Thursday, 489 00:29:28,640 --> 00:29:31,320 Speaker 1: I edit the video that night and I publish it 490 00:29:31,320 --> 00:29:36,600 Speaker 1: to YouTube that night. And so Friday, a few people 491 00:29:36,640 --> 00:29:38,600 Speaker 1: walk up to me like, yo, I saw your video 492 00:29:38,600 --> 00:29:41,800 Speaker 1: from yesterday. That was pretty sweet. So I do the 493 00:29:41,800 --> 00:29:44,960 Speaker 1: same thing Friday. But my intent, Remember, it's just to 494 00:29:44,960 --> 00:29:48,400 Speaker 1: get people, fomo, That's all my intent is. And so 495 00:29:49,120 --> 00:29:51,800 Speaker 1: all day Friday, I record, walk around with a camera 496 00:29:52,680 --> 00:29:56,800 Speaker 1: and edit the video that night in my hotel room 497 00:29:56,800 --> 00:29:59,680 Speaker 1: and I publish it to YouTube that night. So Saturday 498 00:29:59,720 --> 00:30:03,000 Speaker 1: I will around and way more people are like, yo, 499 00:30:03,280 --> 00:30:05,560 Speaker 1: I saw your video from yesterday, and the one before 500 00:30:05,640 --> 00:30:08,280 Speaker 1: the day before that, like that's doe, Like how are 501 00:30:08,320 --> 00:30:13,560 Speaker 1: you doing this that fast? And so unintentionally I was 502 00:30:13,600 --> 00:30:16,920 Speaker 1: building a name for myself because again I was trying 503 00:30:16,920 --> 00:30:20,320 Speaker 1: to get people from mo but I was becoming the 504 00:30:20,360 --> 00:30:23,000 Speaker 1: Will Lucas who does this podcast today and I didn't. 505 00:30:23,040 --> 00:30:25,880 Speaker 1: But that was not the intent. I knew. I wanted 506 00:30:25,920 --> 00:30:28,560 Speaker 1: to contribute something to the conversation and contribute something to 507 00:30:28,600 --> 00:30:32,120 Speaker 1: the culture. And so in my innocence of doing that, 508 00:30:32,360 --> 00:30:39,400 Speaker 1: I was doing the work. So today these blessings are apparent. 509 00:30:39,920 --> 00:30:44,880 Speaker 1: So I'm the brand manager Afrotech today. All right, So 510 00:30:45,000 --> 00:30:47,000 Speaker 1: let me actually it makes sense to tell you just 511 00:30:47,440 --> 00:30:49,959 Speaker 1: one minute on that. And so I took my wife 512 00:30:49,960 --> 00:30:52,960 Speaker 1: with me in twenty eighteen, I'm like, you've got to 513 00:30:53,000 --> 00:30:57,240 Speaker 1: see this conference. This is the most remarkable thing. You 514 00:30:57,280 --> 00:30:59,000 Speaker 1: got to see all these black people in San Francisco. 515 00:30:59,120 --> 00:31:01,200 Speaker 1: So I took my wife to two eighteen. I did 516 00:31:01,240 --> 00:31:03,240 Speaker 1: not vlog that year, but at the end of that 517 00:31:03,360 --> 00:31:08,600 Speaker 1: conference of twenty eighteen, she's like, that was remarkable. I'm like, 518 00:31:08,720 --> 00:31:11,760 Speaker 1: wasn't it remarkable? That was remarkable. You should not come 519 00:31:11,760 --> 00:31:17,000 Speaker 1: back unless you're on stage. And I'm like, how am 520 00:31:17,040 --> 00:31:18,360 Speaker 1: I gonna get on this stage? Did you see the 521 00:31:18,400 --> 00:31:19,920 Speaker 1: people on that stage? How am I going to get 522 00:31:19,960 --> 00:31:23,080 Speaker 1: on that stage? But I'm like, challenge accepted. I don't 523 00:31:23,080 --> 00:31:24,680 Speaker 1: know how I'm gonna do it, because if people on 524 00:31:24,720 --> 00:31:27,400 Speaker 1: that stage are doing it, I don't know how I'm 525 00:31:27,400 --> 00:31:30,080 Speaker 1: gonna get on that stage. But if you say I 526 00:31:30,080 --> 00:31:31,880 Speaker 1: should be on that stage, I want to figure out 527 00:31:31,880 --> 00:31:36,320 Speaker 1: how to be on that stage. And so I found 528 00:31:36,360 --> 00:31:39,320 Speaker 1: a photo of somebody else, I think it was an 529 00:31:39,400 --> 00:31:41,680 Speaker 1: war bay I would find. I found a photo of 530 00:31:41,720 --> 00:31:44,920 Speaker 1: an war on the Afro Tech stage and I put 531 00:31:44,960 --> 00:31:49,000 Speaker 1: it on my vision board. And so every day from 532 00:31:49,760 --> 00:31:54,360 Speaker 1: December to March April, because there's a reason that it stopped. 533 00:31:54,360 --> 00:31:57,120 Speaker 1: In March April, I was wake up and I would 534 00:31:57,160 --> 00:31:59,280 Speaker 1: see this picture that one day I'm going to get 535 00:31:59,280 --> 00:32:02,320 Speaker 1: on this afro Tech stage and this next time they 536 00:32:02,360 --> 00:32:04,520 Speaker 1: open up a call for speakers, I'm going to apply. 537 00:32:05,360 --> 00:32:07,400 Speaker 1: And so they open up a call for speakers in 538 00:32:07,440 --> 00:32:12,000 Speaker 1: like February March. And so around that time I told 539 00:32:12,040 --> 00:32:14,040 Speaker 1: you guys this story before I get an email and 540 00:32:14,080 --> 00:32:18,440 Speaker 1: it says, hey, my name is and I'll work for 541 00:32:19,400 --> 00:32:22,200 Speaker 1: and we're going in a new direction for afro Tech. 542 00:32:22,800 --> 00:32:26,880 Speaker 1: And Morgan Debon, who's the CEO of Blavity, says we 543 00:32:26,920 --> 00:32:30,360 Speaker 1: should talk to you about running it. And I'm like, 544 00:32:31,880 --> 00:32:34,320 Speaker 1: I cannot believe what I'm reading right now. This is 545 00:32:34,320 --> 00:32:37,920 Speaker 1: an email. I'm sitting at a red light in Toledo, 546 00:32:38,040 --> 00:32:41,840 Speaker 1: and I'm like, I'm being asked to have a conversation 547 00:32:41,880 --> 00:32:44,000 Speaker 1: about running afro Tech as the brand man mis year. 548 00:32:45,280 --> 00:32:47,560 Speaker 1: And so I'm like, I went from just trying to 549 00:32:47,760 --> 00:32:50,160 Speaker 1: figure out a way to get five minutes on stage 550 00:32:50,640 --> 00:32:54,840 Speaker 1: to being a part of the conversation about running afro Tech. 551 00:32:55,960 --> 00:32:59,920 Speaker 1: Now to culminate these two stories, the reason I told 552 00:33:00,120 --> 00:33:04,640 Speaker 1: these two stories is because you, my friend, are waiting 553 00:33:04,840 --> 00:33:07,000 Speaker 1: for somebody to tell you when it's time to go, 554 00:33:07,640 --> 00:33:10,680 Speaker 1: when it's time to do the thing, and that's a mistake. 555 00:33:13,120 --> 00:33:19,200 Speaker 1: We're waiting for you to get tired enough of being 556 00:33:19,280 --> 00:33:21,760 Speaker 1: tired in the role that you're in, or in the 557 00:33:21,880 --> 00:33:24,120 Speaker 1: role or not in the role that you want to 558 00:33:24,160 --> 00:33:27,440 Speaker 1: be in. We're waiting for you to get tired of that, 559 00:33:29,200 --> 00:33:32,680 Speaker 1: tired enough that you do something about it. Because there 560 00:33:32,720 --> 00:33:37,480 Speaker 1: is nobody coming to save you. There is nobody coming 561 00:33:37,520 --> 00:33:40,560 Speaker 1: to tap you on the shoulder and say it's go time. 562 00:33:42,400 --> 00:33:45,480 Speaker 1: So because there's nobody coming to do that, I'm gonna 563 00:33:45,520 --> 00:33:50,040 Speaker 1: say it it's go time. So whether or not you 564 00:33:50,160 --> 00:33:52,720 Speaker 1: decide to go it is completely up to you. But 565 00:33:52,760 --> 00:33:56,480 Speaker 1: I'm telling you the only way to go is to 566 00:33:56,560 --> 00:34:03,000 Speaker 1: take the limits off yourself dream again and do something. 567 00:34:05,400 --> 00:34:11,120 Speaker 1: When I was doing creatio stapling speaker car speaker wire 568 00:34:11,520 --> 00:34:17,080 Speaker 1: to a commercial kitchen's roof ceiling that was not legal. 569 00:34:17,160 --> 00:34:20,200 Speaker 1: Number one, I'm not telling me you do something that's illegal. 570 00:34:20,800 --> 00:34:24,160 Speaker 1: But what I'm saying is in my innocence, I'm like, 571 00:34:24,680 --> 00:34:28,080 Speaker 1: let's go, LFG like we just going because I'm going 572 00:34:28,160 --> 00:34:30,799 Speaker 1: to figure this thing out. All I know to do 573 00:34:30,920 --> 00:34:32,319 Speaker 1: is what I know to do, and I'm gonna do 574 00:34:32,360 --> 00:34:34,720 Speaker 1: what I know to do until I know to do better. 575 00:34:35,800 --> 00:34:37,839 Speaker 1: But what I know to do I'm want to do it. 576 00:34:40,640 --> 00:34:43,759 Speaker 1: That's the only difference between people who make it and 577 00:34:43,760 --> 00:34:49,920 Speaker 1: people who don't go. Regardless. When I was going to 578 00:34:50,000 --> 00:34:54,880 Speaker 1: Afrotech twenty seventeen, and the thing about like doing this, 579 00:34:55,320 --> 00:34:59,000 Speaker 1: like going without permission. Sometimes people go and it's innocent, 580 00:34:59,040 --> 00:35:03,120 Speaker 1: like they don't even know that there being ambitious. They 581 00:35:03,200 --> 00:35:07,359 Speaker 1: just go. But it's still ambitious. So when I went 582 00:35:07,400 --> 00:35:11,799 Speaker 1: to twenty seventeen, my whole point was to contribute to 583 00:35:11,800 --> 00:35:15,360 Speaker 1: the conversation. I wasn't going to be the brand manager 584 00:35:15,360 --> 00:35:17,160 Speaker 1: of Afrotech. I didn't even know what the experience was 585 00:35:17,200 --> 00:35:19,320 Speaker 1: going to be. Like, I had never been to Afrotech. 586 00:35:19,800 --> 00:35:24,040 Speaker 1: I wasn't going to, you know, develop a name for myself. 587 00:35:24,239 --> 00:35:27,960 Speaker 1: That happened because I was doing the work period and 588 00:35:28,000 --> 00:35:31,799 Speaker 1: it was honest and it was authentic. But I went 589 00:35:32,360 --> 00:35:35,240 Speaker 1: and I didn't ask permission for somebody to let me record. 590 00:35:35,280 --> 00:35:36,760 Speaker 1: I didn't even know if you could bring a camera, 591 00:35:37,320 --> 00:35:39,960 Speaker 1: you know, and start set up shop. You know. I'm 592 00:35:40,000 --> 00:35:43,160 Speaker 1: just out here recording y'all footage. I'm recording, taking clips. 593 00:35:43,160 --> 00:35:44,880 Speaker 1: I'm gonna publish it to my YouTube. I don't even 594 00:35:44,960 --> 00:35:48,319 Speaker 1: know if that's allowed, But not an ass I'm just 595 00:35:48,400 --> 00:35:53,320 Speaker 1: doing it. I'm showing up, I'm recording, I'm publishing YouTube. 596 00:35:53,440 --> 00:35:55,759 Speaker 1: Come see me. It's still on These videos are still 597 00:35:55,760 --> 00:35:57,719 Speaker 1: on YouTube. If you Google, or if you go to 598 00:35:57,760 --> 00:36:00,640 Speaker 1: YouTube and you start Will Lucas afrotech, you will see 599 00:36:00,640 --> 00:36:07,280 Speaker 1: these videos. And they were done with innocence. Stapling speaker 600 00:36:07,320 --> 00:36:11,200 Speaker 1: wire to the ceiling of a McDonald's kitchen was done 601 00:36:11,239 --> 00:36:15,400 Speaker 1: from innocence, but also ambition and also like, look, nobody's 602 00:36:15,400 --> 00:36:17,600 Speaker 1: gonna give me a playbook on how to be successful. 603 00:36:18,120 --> 00:36:20,640 Speaker 1: I've got to figure it out for myself and write 604 00:36:20,640 --> 00:36:24,160 Speaker 1: the playbook for my story. Nobody was gonna give me 605 00:36:24,200 --> 00:36:26,719 Speaker 1: a playbook and say, here's what you do. You go 606 00:36:26,760 --> 00:36:28,799 Speaker 1: to afro Tech. You find a big conference to go 607 00:36:28,880 --> 00:36:32,520 Speaker 1: to afrotext, the one you take a video camera and 608 00:36:32,560 --> 00:36:35,400 Speaker 1: you go record every day and also make You're not 609 00:36:35,480 --> 00:36:37,760 Speaker 1: just recording every day. You also go into your hotel 610 00:36:37,840 --> 00:36:40,520 Speaker 1: room every night and you're gonna edit the video that night, 611 00:36:40,600 --> 00:36:42,799 Speaker 1: publish it that night, and then walk around the next day. 612 00:36:42,800 --> 00:36:47,200 Speaker 1: And meanwhile you're also taking flyers and everybody you interviewed 613 00:36:47,200 --> 00:36:50,240 Speaker 1: on your podcast, and you're gonna go Kinko's fedexx office 614 00:36:50,520 --> 00:36:52,359 Speaker 1: and print them and then you're gonna print them. You're 615 00:36:52,360 --> 00:36:54,719 Speaker 1: gonna print five hundred copies, and then you're gonna go 616 00:36:54,760 --> 00:36:57,359 Speaker 1: to AFRO Tech, you go on video camera, you gonna 617 00:36:57,480 --> 00:37:00,160 Speaker 1: edit that night, you're gonna publish the YouTube that I 618 00:37:00,280 --> 00:37:03,400 Speaker 1: also walk around with five hundred flyers talking about your podcast. 619 00:37:03,560 --> 00:37:07,200 Speaker 1: And then also that as also also there was no playbook. 620 00:37:08,000 --> 00:37:13,759 Speaker 1: I was just doing stuff in furtherance and hopeful furtherance 621 00:37:14,360 --> 00:37:17,960 Speaker 1: of the mission, which was to contribute to the conversation 622 00:37:18,840 --> 00:37:22,400 Speaker 1: with creatiol. The mission was to figure out how to 623 00:37:22,440 --> 00:37:27,520 Speaker 1: make a business be said, to know how. There was 624 00:37:27,600 --> 00:37:32,279 Speaker 1: no playbook for my story. You can get clues and 625 00:37:32,360 --> 00:37:36,400 Speaker 1: tidbits and advice and etcetera from other people and books 626 00:37:36,480 --> 00:37:39,920 Speaker 1: and podcasts and etcetera. And I think you should. But 627 00:37:40,040 --> 00:37:44,720 Speaker 1: you also just have to learn by movement, get active, 628 00:37:47,239 --> 00:37:50,520 Speaker 1: get about it like you gotta just go, and you 629 00:37:50,600 --> 00:37:53,520 Speaker 1: got to figure it out along the way. Well, too 630 00:37:53,520 --> 00:37:57,879 Speaker 1: many of us wait for is the permission number one? 631 00:37:58,560 --> 00:38:02,520 Speaker 1: And to have certainty that the destination we plug into 632 00:38:03,360 --> 00:38:08,279 Speaker 1: navigation is the place we're going to arrive at. I'm 633 00:38:08,320 --> 00:38:12,640 Speaker 1: telling you the destination is the goal, but the place 634 00:38:12,680 --> 00:38:15,160 Speaker 1: where you will actually land up will be better than 635 00:38:15,200 --> 00:38:18,880 Speaker 1: you could have imagined because you don't even know what 636 00:38:19,080 --> 00:38:23,080 Speaker 1: opportunities are available to you. We have a limited view 637 00:38:23,200 --> 00:38:26,919 Speaker 1: of what our opportunities are. But when you get about it, 638 00:38:27,200 --> 00:38:30,480 Speaker 1: and when you get active, a world opens up to 639 00:38:30,520 --> 00:38:34,360 Speaker 1: you things that you had not even imagined you wanted 640 00:38:34,400 --> 00:38:37,160 Speaker 1: to do. As you learn and as you grow, as 641 00:38:37,200 --> 00:38:40,239 Speaker 1: you see more things, as you get more experiences, as 642 00:38:40,280 --> 00:38:44,200 Speaker 1: you meet more people, your desires will change. They will 643 00:38:44,440 --> 00:38:48,879 Speaker 1: get bigger. The scope of things that become at your 644 00:38:48,920 --> 00:38:54,480 Speaker 1: grasp get enhanced. But none of this happens if you 645 00:38:54,640 --> 00:38:57,560 Speaker 1: sitting there in your car on your way to a 646 00:38:57,680 --> 00:39:01,120 Speaker 1: job that you hate, with people you don't even want 647 00:39:01,160 --> 00:39:04,680 Speaker 1: to be that don't actually pour into your life. If 648 00:39:04,719 --> 00:39:09,040 Speaker 1: you're sitting there waiting for something to happen, something will 649 00:39:09,080 --> 00:39:12,759 Speaker 1: happen because you know, I firmly believe some people jump 650 00:39:12,800 --> 00:39:19,120 Speaker 1: and some people are pushed. Firmly believe that something will happen. 651 00:39:20,120 --> 00:39:22,799 Speaker 1: What I'm saying is what you want to happen, you 652 00:39:22,840 --> 00:39:28,560 Speaker 1: can actually get about it. There is no playbook, there 653 00:39:28,600 --> 00:39:32,360 Speaker 1: is no prescribed way you're going to find your success. 654 00:39:33,320 --> 00:39:37,239 Speaker 1: The only objective is to get active in doing the 655 00:39:37,239 --> 00:39:41,520 Speaker 1: work that you know to do. Don't stay focused on 656 00:39:41,600 --> 00:39:44,439 Speaker 1: the big goal, the big dream. Yeah, write it down, 657 00:39:44,760 --> 00:39:47,000 Speaker 1: have a picture of it, keep it, you know in 658 00:39:47,040 --> 00:39:48,480 Speaker 1: your mind when you wake up in the morning and 659 00:39:48,600 --> 00:39:50,799 Speaker 1: have a visual of it, et cetera, et cetera, et cetera. 660 00:39:51,080 --> 00:39:53,799 Speaker 1: But the only thing you need to focus on is 661 00:39:53,960 --> 00:39:57,640 Speaker 1: what to do next, Not what to do ten steps 662 00:39:57,680 --> 00:40:00,000 Speaker 1: from now, not what to do one hundred steps from now, 663 00:40:00,120 --> 00:40:02,360 Speaker 1: Not what you're gonna do when you got this big company, 664 00:40:02,360 --> 00:40:05,120 Speaker 1: when you live in this big influencer's dream, when you're 665 00:40:05,160 --> 00:40:08,080 Speaker 1: the CEO of this big foundation, et cetera, et cetera. 666 00:40:08,520 --> 00:40:12,240 Speaker 1: The only thing that matters is the very next step. 667 00:40:12,840 --> 00:40:15,759 Speaker 1: That next step could be as simple as sending an 668 00:40:15,800 --> 00:40:21,120 Speaker 1: email to somebody who could be key key contact for 669 00:40:21,280 --> 00:40:25,560 Speaker 1: your thing. That next step could be going to your 670 00:40:25,600 --> 00:40:29,040 Speaker 1: state's website to find out if they have dollars or 671 00:40:29,080 --> 00:40:33,080 Speaker 1: training programs to support retraining for people who have worked 672 00:40:33,080 --> 00:40:34,920 Speaker 1: in certain jobs and now need to figure out how 673 00:40:34,920 --> 00:40:37,399 Speaker 1: to do coding and software development and AI and etc. 674 00:40:38,040 --> 00:40:42,399 Speaker 1: Many states have programs for this, many universities. Maybe your 675 00:40:42,440 --> 00:40:45,880 Speaker 1: next step is going to your local university community college's 676 00:40:46,120 --> 00:40:48,880 Speaker 1: website to figure out if they have training program certificate 677 00:40:48,920 --> 00:40:51,280 Speaker 1: programs to help you figure out how to do AI, 678 00:40:52,520 --> 00:40:55,960 Speaker 1: or do software development, or build a website, or do 679 00:40:56,080 --> 00:41:00,880 Speaker 1: video production intro to video production. Maybe your next step 680 00:41:01,000 --> 00:41:02,920 Speaker 1: is just going to the website and seeing if you 681 00:41:03,239 --> 00:41:07,239 Speaker 1: can apply for a class, not figuring out how you're 682 00:41:07,239 --> 00:41:09,560 Speaker 1: gonna pay for it. The next step is just figuring 683 00:41:09,600 --> 00:41:12,480 Speaker 1: out what's available to you, and then once you know 684 00:41:12,520 --> 00:41:15,279 Speaker 1: what's available to you, then the next step changes. It's 685 00:41:15,320 --> 00:41:18,880 Speaker 1: actually writing an application and submitting it to the school. 686 00:41:19,239 --> 00:41:22,239 Speaker 1: Maybe it's applying for financial aid. Whatever it may be, 687 00:41:22,560 --> 00:41:24,719 Speaker 1: the next step is the only thing you should be 688 00:41:24,760 --> 00:41:30,240 Speaker 1: thinking about, is the point? What is the next step? 689 00:41:33,680 --> 00:41:36,160 Speaker 1: Too many of us are waiting for somebody to tell 690 00:41:36,239 --> 00:41:44,160 Speaker 1: us the steps. When I'm saying, just get active, Just 691 00:41:44,239 --> 00:41:48,919 Speaker 1: get around the conversation, Just get around people who are 692 00:41:48,920 --> 00:41:52,240 Speaker 1: doing things, and the next step will become a parent. 693 00:41:53,840 --> 00:41:57,000 Speaker 1: Start listening to the right things, get around the right people, 694 00:41:57,360 --> 00:42:01,480 Speaker 1: Consume things that help you stay far focused on your dream. 695 00:42:01,760 --> 00:42:04,759 Speaker 1: It's possible. I don't care what you're dreaming about, the 696 00:42:04,800 --> 00:42:06,879 Speaker 1: thing that you've been delaying, the thing that you've been 697 00:42:07,360 --> 00:42:13,120 Speaker 1: discouraged about. Get active, stop waiting for permission. The answers 698 00:42:13,160 --> 00:42:20,399 Speaker 1: are found when you get in motion. If you got 699 00:42:20,400 --> 00:42:23,839 Speaker 1: something out of this episode, Share with somebody I appreciate it,