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Speaker 1: Welcome to money making conversations. I'm excited I got my

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Speaker 1: man CJ back on the show. I'm your host, rous

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Speaker 1: Sean McDonald. I recognized that we all have different definitions

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Speaker 1: of success. For some, it's a sizeable paycheck. Might is

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Speaker 1: helping people wake up and inspiring them to accomplish their

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Speaker 1: goals and live their very best life. These are my

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Speaker 1: passions and that's what I'm going to do for you.

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Speaker 1: I want you to stop tripping over small challenges and

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Speaker 1: prepare to rise above the bigger obstacles that life will

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Speaker 1: present to you and live your dream. My next guest

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Speaker 1: is truly an NBA star. His name is c J McCullum.

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Speaker 1: After his introduction to wine in the early twenties by

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Speaker 1: his fiancee, CJ moved to Oregon and joined the Portland

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Speaker 1: Trailblazers tent pick in the draft. Finding themself just short

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Speaker 1: of drive away from one of the top wine regions

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Speaker 1: in the country, he launched his own brand, mccullor Heritage

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Speaker 1: and Nary One. It's all about legacy, bringing CJ's passion

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Speaker 1: to life while honoring his roots in the process. It

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Speaker 1: just so happened that the perfect word to describe that

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Speaker 1: his heritage is also the name of the street he

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Speaker 1: grew up on, a can't know how you combined with

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Speaker 1: his birth year and the family name McCullen. Heritage Nati

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Speaker 1: One truly embodies c J and all that he stands for.

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Speaker 1: He's on the show to discuss he's sold out. To

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Speaker 1: hear you sold out, it's sold out, Heritage naty One

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Speaker 1: Wine collection, life doing it after the NBA bubble in Orlando,

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Speaker 1: and his educational charity. Please welcome back to Money Making Conversations,

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Speaker 1: My man, c J. McCullum. How are you doing, c J.

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Speaker 1: I'm great man. Thanks for a great introduction and appreciate

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Speaker 1: you having me on. Well, first of all, first of all,

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Speaker 1: you know I I you're sold got though talk talks

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Speaker 1: about that whole plan because because I've been following you now,

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Speaker 1: c J. C You're you're a good planner. You went

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Speaker 1: down there and then you started sharing your wine with

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Speaker 1: everybody in the bubble. What that that was a strategy, right, Yeah,

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Speaker 1: it was definitely a part of the strategy. Obviously, the

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Speaker 1: situation shifted from when I first um began working on

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Speaker 1: my wine project three years ago. UM I was planning

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Speaker 1: on releasing year before the next season. Usually our season

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Speaker 1: starts in September, and obviously that kind of change with

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Speaker 1: the coronavirus situation didn't happen to potentially play in the bubble.

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Speaker 1: So I had the wine that I was prepared to

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Speaker 1: kind of distribute to friends and family and kind of

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Speaker 1: switched that over and distributed to a bunch of players

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Speaker 1: and staff and front office members in the NBA to

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Speaker 1: just kind of get an idea of what they thought

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Speaker 1: about it. I was it from the marketing standpoint. That

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Speaker 1: was helpful as well, but the plan was more so

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Speaker 1: just to get feedback on what they thought about the wine,

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Speaker 1: like terms with the taste and um, just to kind

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Speaker 1: of try to introduce it to them because a lot

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Speaker 1: of people weren't familiar with it because it was my

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Speaker 1: first project in the wine world. Now he hears me,

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Speaker 1: Now wine is grapes, correct, Yes, okay, cool? Now I

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Speaker 1: would I'm just a country bore. I'm born and raised

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Speaker 1: in Houston, Texas. Okay, everything rose well in the South

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Speaker 1: Wales war Now Portland, Oregon, that's wine country. Yeah, you'd

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Speaker 1: be surprised that we're not. I have surprised because I'm

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Speaker 1: I'm talking like this because I would think that grapes

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Speaker 1: need to be warm to survive, and I know you

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Speaker 1: have severe windows up there. Correct. No, it's actually not

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Speaker 1: that bad here. Besides the rain, which can play a

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Speaker 1: factor in the taste of of the wine going forward,

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Speaker 1: our winners aren't bad. It's only snow probably three times

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Speaker 1: in my seven years out here in the in the wintertime,

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Speaker 1: it's it's pretty pretty balanced. And I think what helps

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Speaker 1: our grapes is the climate. The climate we get from

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Speaker 1: so many so many different landscapes. We have mountain ranges,

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Speaker 1: we have the Hala Mountains, we have Dundee, we have

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Speaker 1: so many different parts of of Oregon that are going

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Speaker 1: through the fermentation process that go through the process of

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Speaker 1: actually making a wine that you get so many different tastes.

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Speaker 1: But I think historically, based on the research I've done

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Speaker 1: and what I've seen in comparison to you look at

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Speaker 1: at Napa, which is in California, that they have cooler

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Speaker 1: climate at night. They kind of go through hot hot summer,

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Speaker 1: is uh not too cold in the winter. Were similar

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Speaker 1: in terms of hot summers, but it's not too cold

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Speaker 1: in the winter and during harvards, which is around you know,

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Speaker 1: September to October, we have ideal weather for grapes, not

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Speaker 1: a lot of rain until end of October. Um it's

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Speaker 1: it's hot, but it's cool at nine so we can

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Speaker 1: get up during the day and they can get down

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Speaker 1: as low as fifty at night. So you have that

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Speaker 1: balance of a mount to the climates. But then it

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Speaker 1: just comes down to luck, you know, having the right elevation,

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Speaker 1: being being facing uh southeastern or southwestern. That also plays

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Speaker 1: a huge role. But I had no idea until I

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Speaker 1: moved out here, So I'm with you. I'm just fortunate

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Speaker 1: enough to have moved out here and been exposed to

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Speaker 1: it firsthand to where it's it's kind of shifted my

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Speaker 1: perspective of it. And then talking to a bunch of

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Speaker 1: experts and people in the business, they've come to the

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Speaker 1: same conclusion that oregan Is is really known for the

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Speaker 1: piano in the war, and they have some great shard

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Speaker 1: in their grapes as well. Now you're talking like an expert.

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Speaker 1: I love your tone, articulate anyway, but you really you

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Speaker 1: really now Number two some We talked earlier about the

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Speaker 1: great you know, and we talked about the wine being

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Speaker 1: released in September with it being sold that where are

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Speaker 1: you right now? Confidently when confidence about your product? Because

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Speaker 1: I I hear confidence in your tone. I hear I

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Speaker 1: hear a high level of professionalism. Not saying that you

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Speaker 1: don't talk, but you know when once you taste a

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Speaker 1: little bit of success, like what you did with more

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Speaker 1: MORET on that basketball court. Remember, remember you know how

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Speaker 1: you did, and you know when you came out the

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Speaker 1: court you had a different attitude to buy how you

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Speaker 1: treating them out there. See, I'm sitting to this an

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Speaker 1: attitude with you now, t J, now that you're sold.

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Speaker 1: I talked to us about that, you know, I mean,

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Speaker 1: if we're being honest here, I created a good product.

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Speaker 1: I had a lot of highly successful people around me

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Speaker 1: to kind of mold me and help me go through

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Speaker 1: this process too, where I had a great understanding of

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Speaker 1: what was going to happen. When you hire the right people, Um,

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Speaker 1: it's hard to fail. I know what I don't know.

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Speaker 1: And I hired a bunch of experts who whose job

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Speaker 1: is to put me in the position to succeed. And

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Speaker 1: I think started with the I maker, starting with the

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Speaker 1: partnership with the winery. I chose inn at a sign

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Speaker 1: we knew it was going to be a success. We

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Speaker 1: just weren't sure, you know, the reception that we would get.

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Speaker 1: Weren't sure it would sell out in forty five minutes.

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Speaker 1: But I knew that people would be attracted to it.

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Speaker 1: We're not talking about fifty correct fifty dollars a bottle,

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Speaker 1: and we we did a We did a really good

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Speaker 1: job of marketing. And I think from a brand, brand

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Speaker 1: name standpoint, uh, people know that I enjoyed wine, they

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Speaker 1: know that Oregon Pino specifically is historically been good. And

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Speaker 1: I think the confidence just comes from the work I've

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Speaker 1: put a lot of work in on trying to learn.

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Speaker 1: I'm not an expert by any means, but I have

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Speaker 1: learned a lot in my in my nine years being

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Speaker 1: involved in the wine industry and just kind of learning

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Speaker 1: self taught and then speaking to experts about the importance

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Speaker 1: of wine. The process of wine will go through the

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Speaker 1: climates you need, and and so on and so forth.

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Speaker 1: I just felt confident that, um, it would be a

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Speaker 1: good wine because I tasted it. I had some psalms tasted,

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Speaker 1: I had people who are considered wine snobs tasted and

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Speaker 1: give me really positive feedback to where I'm comfortable with

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Speaker 1: speaking on it because I literally went through the entire

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Speaker 1: process of making wine with the help of experts so

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Speaker 1: that I feel confident about it. So you went from

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Speaker 1: just a just a connos sort a person who enjoyed

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Speaker 1: wine to doing your homework. And now each step now

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Speaker 1: is like you know, you know, getting another year notching

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Speaker 1: your degree plan of being more and more of an

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Speaker 1: expert and achieve the next level of success. Now you said,

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Speaker 1: you said, okay, forty five minutes c J, So okay,

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Speaker 1: tell me this. How did how was the release notify

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Speaker 1: what it was? Was it noted notification on your social media?

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Speaker 1: How did that work? Because you said, you guys did

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Speaker 1: a really good job of marketing this, and so I'm

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Speaker 1: sure you're planning the next series and you want to

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Speaker 1: do a really good job again. So what was the

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Speaker 1: what was there a couple of people to hear how

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Speaker 1: you release a new brand, because like they were a

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Speaker 1: very smart strategy, you know, in the bubble when I

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Speaker 1: started reading about the players, that was a good strategy

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Speaker 1: because it I'm sure someone post posted it about it

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Speaker 1: and that really helped to raise the consciousness to people

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Speaker 1: who could be potential customers. How did you release it

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Speaker 1: so everybody would know his own not go by. Yeah.

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Speaker 1: So we created brand awareness almost a year ago, started

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Speaker 1: to notify people that, you know, there's a project in

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Speaker 1: the works. UM end up doing a press release probably

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Speaker 1: seven six or seven months ago to kind of notify

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Speaker 1: people like, hey about So we started with the press

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Speaker 1: release to kind of create that awareness and strategic branding. UM.

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Speaker 1: Then obviously i've again posting, hired the marketing team, social

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Speaker 1: media team. That's that's you know, spearheaded by Ashley comes

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Speaker 1: from extent who's gonna tremendous job, very very bright one,

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Speaker 1: a very bright individual who's kind of helped, you know,

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Speaker 1: walk me through this process and we both learned a

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Speaker 1: lot them to fly to doing doing interviews, things of

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Speaker 1: that nature, to kind of talk about it, and just

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Speaker 1: the more so the biggest thing is just educational. You

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Speaker 1: educate yourself, you educate the masses actually going through the process,

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Speaker 1: and you kind of draw them in. So we drew

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Speaker 1: them in, you know what I mean, explained to them

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Speaker 1: what the process was like, the story behind wine, while

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Speaker 1: I got into wine, the designing process of the bottle,

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Speaker 1: and and then we created a mailing list. The mailing

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Speaker 1: list kind of went out sporadically with with videos, with

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Speaker 1: with images, created a website and basically allowed people to

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Speaker 1: subscribe and sign up. And the first day, I think

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Speaker 1: we had seven people sign up and subscribe basically that

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Speaker 1: they would like to purchase the wine, and that kind

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Speaker 1: of allowed it to evolve. And this is two months

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Speaker 1: before I end up going to the bubble to three

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Speaker 1: months before I end up like giving out wine to

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Speaker 1: about nine d NBA players. But I went through that

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Speaker 1: process first, and basically every I know that, Hey, you

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Speaker 1: can only purchase the wine on this website. It's only

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Speaker 1: available online. And the rest is as they say, the

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Speaker 1: rest is history. Basically shot updates. I did a little

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Speaker 1: pre sale, were allowed some friends and family to purchase

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Speaker 1: the day before, and we basically announced that the wine

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Speaker 1: would go on sale on last Tuesday at nine am

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Speaker 1: Pacific time, and it was sold out. By love it.

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Speaker 1: I love it. I'm talking to c J. McCullum. His

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Speaker 1: wine so a lot like he told you forty five

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Speaker 1: minutes nine am, which is noontime East Coast time, but

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Speaker 1: Colum Heritage and ain'ty once sold out. Fifty dollars a

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Speaker 1: bottle is a pinot, right, yep. Poor. Yeah, because my wife,

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Speaker 1: she's a huge wine drinker. So I was I was

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Speaker 1: bragging by that out of interview you and your wine

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Speaker 1: was coming out. So she was asking me, where's where

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Speaker 1: CJ win it? You know? I say, hey, So so

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Speaker 1: she's looking at me crazy right now. So let's let's

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Speaker 1: find out when the next batch come come out and

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Speaker 1: maybe I can get into that pre sale and put

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Speaker 1: in I get in the pre sale coup on, and

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Speaker 1: I said, I pay. I don't ask for anything free, CJ.

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Speaker 1: That's about me. That's why money making conversations about making money.

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Speaker 1: When is the next run? So we can you know,

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Speaker 1: I'm sure be you you'll make even more a bigger

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Speaker 1: batch to go out there. But wine is seasonal or

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Speaker 1: how does that work? Educate us? Yeah, So basically I

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Speaker 1: went through a three to five year plan when I

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Speaker 1: bought the grapes in two thousand seventeen. So when I

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Speaker 1: brought the grapes and two thousand and seventeen, I knew

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Speaker 1: that I wasn't going to put off the wine until

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Speaker 1: because obviously from a wine standpoint, I had to go

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Speaker 1: through harvest. So those are those grapes were planted in

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Speaker 1: two thousand eighteen, and it goes through ten to twelve

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Speaker 1: months in the bottle of depending on you know how

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Speaker 1: you aged. I aged Mind ten months in French oak Baros,

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Speaker 1: and then we we go to go to the fermentation

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Speaker 1: process and then we rack them and put them in bottles,

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Speaker 1: and that's basically a a year process. They were bottling

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Speaker 1: in two thousand nineteen and kind of let them sit

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Speaker 1: on the shelves and rotatum and didn't do what you

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Speaker 1: need to do depending on the process you take. And

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Speaker 1: I knew I wasn't selling until so in two thousand

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Speaker 1: and seventeen I brought I bought the grades for eighteen,

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Speaker 1: and two thousand eighteen I brought I bought the grades

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Speaker 1: for nineteen. So my nineteen version of what I just

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Speaker 1: sold will go until probably a year from now. I

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Speaker 1: haven't checked it and figure out how we want to

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Speaker 1: market it, but we've already bottled the nineteen version of

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Speaker 1: what I sold last week, and it's it's still not ready.

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Speaker 1: That's still young, still premature, but we'll figure out our

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Speaker 1: release date and kind of go from there. But historically

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Speaker 1: I've done things in September, so I might just wait

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Speaker 1: a full year and I release it in September and there, brother,

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Speaker 1: don't get greedy. Now, we all know about these fires

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Speaker 1: that I happened in and Oregon. Uh tell me if

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Speaker 1: it's making any impact or will it make any impact

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Speaker 1: on the wine industry up there? Yeah, I mean first

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Speaker 1: and foremost, and my prayers go out to all the

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Speaker 1: families and people that were affected by the fires. You know,

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Speaker 1: living here in Oregon and being close to the fires

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Speaker 1: that it really hits home. And I told my fiance

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Speaker 1: the other day, I think the biggest thing wrong with

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Speaker 1: our society is that unless things directly impact or involved you,

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Speaker 1: you tend to not pay attention. And until you get

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Speaker 1: the email saying you need to evacuate, you don't understand

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Speaker 1: the severity of a fire. And once we got the

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Speaker 1: email saying, you know, kind of packed your house up

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Speaker 1: and get ready, that's when you begin to panic and

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Speaker 1: feel so sorry for so many people out there that

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Speaker 1: either a have nowhere to go be, don't have the

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Speaker 1: means or see, or it's too late. And I think

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Speaker 1: over a half million people had to evacuate. Homes were

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Speaker 1: burned out, people have lost priceless valuables, you know, pictures, memories,

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Speaker 1: things that you can't replace, are going along with your home.

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Speaker 1: So it's it's very, very unfortunate. We were forced to

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Speaker 1: kind of, you know, pack up our home and prepare

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Speaker 1: to leave. But luckily we didn't have to end up leaving.

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Speaker 1: But the the effects of the smog, the smoke, the

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Speaker 1: pollution that's caused, but the fires is definitely probably going

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Speaker 1: to affect the grade space on what I've heard from

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Speaker 1: being the venus these last couple of weeks, they won't

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Speaker 1: know until until they go through harvest, which is delayed,

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Speaker 1: like most wires, delayed harvest because of the fires. They

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Speaker 1: didn't want to have people out there picking, uh, and

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Speaker 1: what was considered um, they went from very very poor

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Speaker 1: air pollution to toxic air pollution, hazardous to the point

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Speaker 1: point that where no one could really be outside. So

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Speaker 1: they say they won't know until until the harvest is

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Speaker 1: finished it and they get to kind of check out

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Speaker 1: the grapes in the next phase. But hopefully too many

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Speaker 1: people weren't impacted by that in the in the wine

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Speaker 1: where I know a lot of other people were, and

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Speaker 1: my prayers go out to them. I know that's right, uh,

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Speaker 1: that I might have a little fun with you because

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Speaker 1: you know, watching and doing the bubble uh playing and

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Speaker 1: um you know one of my favorite players anyway, just

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Speaker 1: just just so astute and uh to see you. Um

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Speaker 1: have I seen that from you in the court before,

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Speaker 1: being an emotional being at um vostrous um about what

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Speaker 1: you was accomplishing, you know, on on the court. If

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Speaker 1: I missed it because you up in Portland, I don't

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Speaker 1: get to see you all the time. I think sometimes

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Speaker 1: got and let people know what time do come on?

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Speaker 1: Come on, come on. I'm very very confident for myself,

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Speaker 1: but I think there's a time and a place for everything,

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Speaker 1: and sometimes you have to let people know. And I

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Speaker 1: think I've I've always been like that people out here

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Speaker 1: in Oregon and people that really watch us, I have

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Speaker 1: seen that before. But I think when it's different when

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Speaker 1: it's on the national stage and it's in the playoffs.

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Speaker 1: But I've done those same things and said those same

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Speaker 1: words in a in a pickup game and practice. You

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Speaker 1: know what I mean. That's just something, man, because that

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Speaker 1: boy's talent, you superstar, You're you're a bad boy. You're

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Speaker 1: a bad boy. Man. You had them stumbling, yeah, them

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Speaker 1: reaching yeah you you you just man. I was, I was,

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Speaker 1: I was just laughing so hard. Man. I called Stevens said, man,

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Speaker 1: did you see my boy? Did you see him? Did

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Speaker 1: you see him clowning tonight? And you started laughing, said yeah,

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Speaker 1: I know. Hey, I ain't saying I know you're a

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Speaker 1: bad boy. And so so what feedback just getting social

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Speaker 1: media from all left CJ. I just thought it was funny, man,

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Speaker 1: And personally I like that. No respectful, that's true, he's real,

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Speaker 1: but no, I mean it's it's people just give you

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Speaker 1: credit what credit is due. I think that's that's that's

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Speaker 1: what you have to do in this society. You tipt

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Speaker 1: your hat, you know, when you lose, and you tip

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Speaker 1: your hat when you win and salute the next person,

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Speaker 1: understanding that um in life and things are gonna always

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Speaker 1: go your way. But you know, I had I had

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Speaker 1: some some really good games, and I had some games

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Speaker 1: where I wish I would have played better. But all

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Speaker 1: in all, I was I was the best version of

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Speaker 1: myself every night, and I can live with that. And

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Speaker 1: I think the rest of the world social media, they've

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Speaker 1: seen me play, They've seen me rise to the occasion

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Speaker 1: and big moments. So some people probably were surprised, but

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Speaker 1: people that know me and know the game. Uh, they

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Speaker 1: know what I'm capable of. Oh no, no, no, it

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Speaker 1: wasn't wasn't. I wasn't surprised at what you did. It

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Speaker 1: was a surprise of you. You know, the you know,

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Speaker 1: the personality of shifts. You know, you know in your chest,

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Speaker 1: you know hit in your chest. You know that. That

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Speaker 1: was the part I hadn't seen before. You've been clouding

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Speaker 1: since you came in the league as a rookie. You've

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Speaker 1: been stepping up that game. You know, you and uh

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Speaker 1: Daman the two of the underserved I think under recognized

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Speaker 1: backcourt duos and uh and the NBA in the last

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Speaker 1: ten years, do y'all some bad boys? Now? You went

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Speaker 1: into the bubble the pandemic was going on, and you

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Speaker 1: came out of the bubble the pandemic was going on.

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Speaker 1: What was the bubble like? What was that life in

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Speaker 1: that bubble for? For for just the lifestyle, just being

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Speaker 1: able to socialize, being able to get information? What was

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Speaker 1: that all about? The testing? Can you walk us through

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Speaker 1: those steps? C J? Yeah? It was unique. Honestly, I

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Speaker 1: didn't like anything I've ever experienced before. Uh. Due the

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Speaker 1: circumstances that we're going through obviously in the world and

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Speaker 1: when we're still going through today from an injustice standpoint

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Speaker 1: to two blacks and minorities to seeing the COVID, the

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Speaker 1: situation with COVID, how many lights were taken away or affected,

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Speaker 1: and how we had to kind of take extra precaution.

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Speaker 1: It was. It was really a special, special time because

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Speaker 1: I think the biggest thing we wanted to accomplish was

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Speaker 1: to obviously continue to spread awareness to some of the

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Speaker 1: things that are going on in America, have initiatives in place,

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Speaker 1: have things that we can kind of touch on and

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Speaker 1: bring light to while being able to play the game

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Speaker 1: we love, and get people in the state because there's

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Speaker 1: a lot of stuff going on on a day to

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Speaker 1: day basis to where it affects your psyche, your mentality,

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Speaker 1: and we wanted to get people in the States to

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Speaker 1: be able to watch entertainment. And I think we were

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Speaker 1: able to accomplish all those things. But the day to

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Speaker 1: day life was crazy. Man. When you first land, for one,

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Speaker 1: you started testing like two weeks before you get there,

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Speaker 1: every other day and then when you get you guys

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Speaker 1: had a fast test, a quick test, right, Yeah, I

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Speaker 1: think it was rapid where the results of the next day,

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Speaker 1: I think for five hours in the next day, so

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Speaker 1: we did testing upon arrival, and then you quarantine in

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Speaker 1: your room for forty eight hours, so you can't leave

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Speaker 1: the room and they bring you food and drop it

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Speaker 1: off at the door. So you go through that process,

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Speaker 1: and then once you get i think two or three

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Speaker 1: consecutive negative tests, you're able to leave your room, but

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Speaker 1: you can't leave the hotel, so you're basically stuck there

383
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Speaker 1: in three different hotel or hubs with sick teams, and

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Speaker 1: you do daily testing based on time slots. Every day

385
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Speaker 1: you do the nasal test as well as the oral swap,

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Speaker 1: and you go through that process and it's just it's

387
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Speaker 1: almost like a summer camp for like an AU tournament,

388
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Speaker 1: because there's just a bunch of teams, a bunch of

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Speaker 1: guys who you compete against. But it was just it

390
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Speaker 1: was just a really really unique situation to where it's

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Speaker 1: it's unlike anything I've ever been through, and it's something

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Speaker 1: that I will remember forever. But I'm glad I was

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Speaker 1: able to experience it. I think that we made the

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Speaker 1: best of the situation. Obviously, there's there's four teams still

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Speaker 1: left competing, and um, I think that one of the

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00:19:57,960 --> 00:20:00,159
Speaker 1: best parts of bout it. They eventually began to let

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Speaker 1: people sell numbers then, because it can get very lonely

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Speaker 1: out there, right, Um, just kind of being away from

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Speaker 1: your kids, a significant other, all those things you're accustomed to.

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Speaker 1: It it can change you and kind of affect your mentality. Now, um,

401
00:20:13,040 --> 00:20:16,959
Speaker 1: let's talk about the opening day. You know when you guys,

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Speaker 1: um all Um, I wanted to say student solidarity are

403
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Speaker 1: uh or I want I won't use the word protests,

404
00:20:24,800 --> 00:20:27,879
Speaker 1: want to recognize that Black lives matter, do matter? What

405
00:20:28,080 --> 00:20:30,880
Speaker 1: was it? What were your emotions? And because I'm not there,

406
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Speaker 1: all I can do is realized that I was proud

407
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Speaker 1: of the unity. I was proud, and I know there

408
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Speaker 1: was You know when you when you do it, when

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Speaker 1: you when you're doing what you're doing, you're not worried

410
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Speaker 1: about your wine sales, You're not worried about endorsements, You're

411
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Speaker 1: not worried about you You're you're committed to making a

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00:20:45,280 --> 00:20:48,000
Speaker 1: change in your voice being heard. What was running through

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Speaker 1: your mind personally when all that was going on? And

414
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Speaker 1: then I want to ask you about the the Milwaukee

415
00:20:53,880 --> 00:20:55,920
Speaker 1: when they made that decision to walk out. What was

416
00:20:56,000 --> 00:20:59,520
Speaker 1: running through your mind then yeah, I mean you hit

417
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Speaker 1: that and men when they had the biggest thing for

418
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Speaker 1: me and most of the guys was just right and

419
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Speaker 1: this wrong, and what we're seeing in America and beyond

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Speaker 1: right now is just not right. It's it's wrong and

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Speaker 1: we have to stand for something. I think the fact

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Speaker 1: that the NBA backed us, the league as a whole,

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Speaker 1: our teams backed us and stick with us, understanding that

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Speaker 1: there's just so many things that need to be corrected

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Speaker 1: and changed, and we put that to the forefront. I

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Speaker 1: think that was the goal and objective. So I felt

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Speaker 1: proud to be a part of that and proud to

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Speaker 1: see it. I think when the Milwaukee Bucks decided not

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Speaker 1: to play, I think it's sparked another conversation. Um. I

430
00:21:33,920 --> 00:21:36,960
Speaker 1: think they were the spearheaded leaders and us kind of

431
00:21:36,960 --> 00:21:39,920
Speaker 1: having to sit down and collect ourselves. And historically, when

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00:21:39,920 --> 00:21:42,000
Speaker 1: the NBA does something, the rest of the world follows.

433
00:21:42,280 --> 00:21:45,440
Speaker 1: We were the first professional sports league to shut down

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00:21:45,520 --> 00:21:48,080
Speaker 1: during COVID, and then the rest of the world and

435
00:21:48,160 --> 00:21:50,760
Speaker 1: in sports teams began shutting down. We were the first

436
00:21:51,000 --> 00:21:54,440
Speaker 1: UH league to have players protests and not playing a game,

437
00:21:54,480 --> 00:21:57,960
Speaker 1: and then shortly after that MLB and they would not

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00:21:58,080 --> 00:22:02,560
Speaker 1: be playing. Uh, every other sport basically followed in line,

439
00:22:02,600 --> 00:22:05,720
Speaker 1: the Wimbledon tennis, all those players that would both participated

440
00:22:05,760 --> 00:22:08,720
Speaker 1: on the on the on the large stage. Well, I

441
00:22:08,760 --> 00:22:13,560
Speaker 1: think soccer exactly exactly. And that sparked another conversation as

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00:22:13,600 --> 00:22:16,600
Speaker 1: to why so many things in America are happening to

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00:22:16,600 --> 00:22:19,879
Speaker 1: to black and brown people and why these injustices are

444
00:22:20,040 --> 00:22:22,960
Speaker 1: are just intolerable and not fair. And I think that

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00:22:23,119 --> 00:22:24,439
Speaker 1: was just proud to be a part of it. I

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00:22:24,480 --> 00:22:27,200
Speaker 1: think the conversation that that it allowed to happen, to

447
00:22:27,280 --> 00:22:31,200
Speaker 1: dialogue get created, was positive and has pointed the right

448
00:22:31,320 --> 00:22:34,719
Speaker 1: light on so many lives that have been affected in

449
00:22:34,760 --> 00:22:36,960
Speaker 1: this in this way. Well, you know, it was really

450
00:22:37,040 --> 00:22:41,200
Speaker 1: interesting that because all I can do is, you know,

451
00:22:41,280 --> 00:22:42,639
Speaker 1: sometimes you get so far. All you can do is

452
00:22:42,680 --> 00:22:46,600
Speaker 1: pray for a change, pray that people will see the light.

453
00:22:46,760 --> 00:22:49,080
Speaker 1: And then you see, you see a part of this

454
00:22:49,160 --> 00:22:52,240
Speaker 1: country just don't care, man, just really don't care. Just

455
00:22:52,720 --> 00:22:55,640
Speaker 1: they is gonna move forward, acting like this ain't even happening.

456
00:22:56,080 --> 00:22:59,080
Speaker 1: And then uh, and then paying a story like we're

457
00:22:59,119 --> 00:23:02,560
Speaker 1: the villains, like like like our history means nothing and

458
00:23:02,640 --> 00:23:05,119
Speaker 1: it won't tell our history. And when I see you.

459
00:23:05,440 --> 00:23:08,240
Speaker 1: You might use the generation of change to me when

460
00:23:08,240 --> 00:23:10,720
Speaker 1: I look at you, c J. And I I'm really

461
00:23:10,720 --> 00:23:14,080
Speaker 1: proud of your brother, and and I say that because

462
00:23:14,119 --> 00:23:16,160
Speaker 1: of the fact that that's a lot of pressure, man,

463
00:23:16,200 --> 00:23:18,800
Speaker 1: for a young man like you to to make a

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00:23:18,840 --> 00:23:21,920
Speaker 1: decision to do what you're doing. And there's a lot

465
00:23:21,960 --> 00:23:23,680
Speaker 1: of you doing it. Not just you, but a lot

466
00:23:23,680 --> 00:23:26,040
Speaker 1: of you guys are making these decisions. And I'm telling you,

467
00:23:26,240 --> 00:23:30,120
Speaker 1: when when the Major League Baseball stepped away, I was stunned.

468
00:23:30,200 --> 00:23:36,760
Speaker 1: I was absolutely stunned, c J. When MLS, MLS, uh

469
00:23:36,800 --> 00:23:41,359
Speaker 1: mad leads soccer stepped away, I was absolutely stunned. Um,

470
00:23:41,440 --> 00:23:43,960
Speaker 1: because these are these are leagues are not predominant African

471
00:23:43,960 --> 00:23:48,239
Speaker 1: American leagues. And and I know you said, uh, you know,

472
00:23:49,160 --> 00:23:53,120
Speaker 1: people tend to follow the lead of the NBA. Were

473
00:23:53,160 --> 00:23:57,720
Speaker 1: you caught off guard by that? How quickly the other leads,

474
00:23:57,840 --> 00:24:03,840
Speaker 1: the other sporting leads reacted or what your thoughts. I

475
00:24:03,880 --> 00:24:08,720
Speaker 1: was surprised at how quickly they all reacted and stood

476
00:24:08,720 --> 00:24:11,880
Speaker 1: with us, especially some of those other leagues that are

477
00:24:12,119 --> 00:24:17,320
Speaker 1: majority uh white, predominantly white leagues. I was very surprised,

478
00:24:17,320 --> 00:24:20,920
Speaker 1: but I was happy to see it. It's the change

479
00:24:20,960 --> 00:24:22,320
Speaker 1: we need to see. And I think a lot of

480
00:24:22,359 --> 00:24:27,800
Speaker 1: times when when minorities are complaining about issues that are

481
00:24:27,800 --> 00:24:30,480
Speaker 1: happening to minorities, people tend to not listen. But when

482
00:24:30,480 --> 00:24:34,800
Speaker 1: the majority is speaking on behalf as well as with us,

483
00:24:35,359 --> 00:24:37,919
Speaker 1: I think that's when the most change can occur. And

484
00:24:37,960 --> 00:24:41,679
Speaker 1: I think that's what we're starting to see throughout the world.

485
00:24:42,000 --> 00:24:45,879
Speaker 1: The old presses are starting to speak on behalf of

486
00:24:45,920 --> 00:24:47,960
Speaker 1: the rest of the world, and I think that's what

487
00:24:48,119 --> 00:24:51,280
Speaker 1: you need in order to have changed. You need people

488
00:24:51,320 --> 00:24:54,159
Speaker 1: that are a part of the problem but also not

489
00:24:54,200 --> 00:24:57,800
Speaker 1: affected by the problem to speak up for us. You're

490
00:24:57,800 --> 00:25:00,720
Speaker 1: absolutely telling the truth. J Thank you for coming on

491
00:25:00,760 --> 00:25:03,040
Speaker 1: the show again. Man. You know, I'm sorry. I can't

492
00:25:03,080 --> 00:25:05,320
Speaker 1: help yourself anymore your wine because you know, you did

493
00:25:05,359 --> 00:25:08,520
Speaker 1: such an amazing marketing job, and you're such a badass

494
00:25:08,640 --> 00:25:12,320
Speaker 1: basketball player on the NBA court, you know, and you

495
00:25:12,840 --> 00:25:16,400
Speaker 1: leading this. But more importantly, just just just bru Sean McDonald.

496
00:25:16,840 --> 00:25:19,479
Speaker 1: I'm an older member over this of this, of this change,

497
00:25:19,520 --> 00:25:23,200
Speaker 1: and talking to a younger man who has generations, you

498
00:25:23,280 --> 00:25:26,320
Speaker 1: can affect generation. You are affecting generations, man, And as

499
00:25:26,359 --> 00:25:31,000
Speaker 1: an entrepreneur, as your your nonprofit, as an athlete who

500
00:25:31,119 --> 00:25:35,240
Speaker 1: who does more than just dribble the damn ball. Go change, brother,

501
00:25:35,320 --> 00:25:39,560
Speaker 1: Please don't change the thing. Yes, sir man, That's just

502
00:25:39,720 --> 00:25:42,639
Speaker 1: one thing I can assure you, is that I remember

503
00:25:42,640 --> 00:25:44,359
Speaker 1: where I come from and what I come from in

504
00:25:44,400 --> 00:25:46,800
Speaker 1: the biggest thing you can do as a as a

505
00:25:46,880 --> 00:25:49,280
Speaker 1: young black man in Americas, as the cigareund ways to

506
00:25:49,800 --> 00:25:52,240
Speaker 1: affect the masses, and he'll pull somebody out that comes

507
00:25:52,280 --> 00:25:55,120
Speaker 1: from a situation just like you. Cool. Thank you. He's

508
00:25:55,160 --> 00:25:58,160
Speaker 1: on the show to promote his wine Herodage, not Heridage.

509
00:25:58,200 --> 00:26:01,280
Speaker 1: Native One wine collection is Solder, y'all, fifty a bottle.

510
00:26:01,760 --> 00:26:03,840
Speaker 1: You got another set coming out next year, so be

511
00:26:03,920 --> 00:26:07,359
Speaker 1: ready one September. I'll be ready because I'm getting in

512
00:26:07,400 --> 00:26:09,760
Speaker 1: front of the line. He's already told me he's gonna

513
00:26:09,800 --> 00:26:11,639
Speaker 1: take care of me, and I'm gonna buy the wine.

514
00:26:11,960 --> 00:26:14,320
Speaker 1: J We were talking soon, brother, tell your family high man,

515
00:26:14,720 --> 00:26:17,480
Speaker 1: my brother, I love you, and don't you change by

516
00:26:18,880 --> 00:26:22,160
Speaker 1: I got you absolutely and I appreciate you, brother. Thank you, brother,