1 00:00:01,360 --> 00:00:05,760 Speaker 1: We've all had that mildly creepy experience. You're shopping online for, 2 00:00:06,280 --> 00:00:09,400 Speaker 1: I don't know, a coffeemaker, and suddenly an ad for 3 00:00:09,480 --> 00:00:13,119 Speaker 1: that very same coffeemaker pops up on every website you 4 00:00:13,240 --> 00:00:14,680 Speaker 1: visit for the next week. 5 00:00:15,720 --> 00:00:18,120 Speaker 2: You didn't know you were in an audience, but you are. 6 00:00:18,760 --> 00:00:20,560 Speaker 2: You're the audience for this industry. 7 00:00:21,280 --> 00:00:23,880 Speaker 1: So yeah, by now we know we're being tracked. But 8 00:00:24,000 --> 00:00:27,200 Speaker 1: the truth is most of us don't know the half 9 00:00:27,200 --> 00:00:31,320 Speaker 1: of it. I'm West Kesova today on the big Take. 10 00:00:31,400 --> 00:00:35,760 Speaker 1: What online ad brokers and now governments can really find 11 00:00:35,760 --> 00:00:47,640 Speaker 1: out about you? Bloomberg cybersecurity reporter Ryan Gallagher writes in 12 00:00:47,720 --> 00:00:51,960 Speaker 1: Business Week about an Israeli company that markets information about 13 00:00:52,000 --> 00:00:57,000 Speaker 1: people's online travels to law enforcement and intelligence agencies around 14 00:00:57,040 --> 00:00:57,480 Speaker 1: the world. 15 00:00:57,800 --> 00:01:00,600 Speaker 3: What Raison has done is found a way too basically 16 00:01:00,760 --> 00:01:05,080 Speaker 3: purchase this information on mass on an absolutely gigantic scale, 17 00:01:05,640 --> 00:01:09,560 Speaker 3: and repurpose it and to a system that uses the 18 00:01:09,600 --> 00:01:12,319 Speaker 3: same advertising information but for other purposes. 19 00:01:12,640 --> 00:01:14,920 Speaker 1: He'll tell us what they're using that info for in 20 00:01:15,200 --> 00:01:18,000 Speaker 1: just a bit. First, though, let's hear from doctor Johnny 21 00:01:18,160 --> 00:01:21,399 Speaker 1: Ryan on exactly what's being vacuumed up about you as 22 00:01:21,400 --> 00:01:24,319 Speaker 1: you click around the web each day. He's a Senior 23 00:01:24,360 --> 00:01:27,920 Speaker 1: Fellow at the Irish Council for Civil Liberties and he's 24 00:01:27,959 --> 00:01:33,280 Speaker 1: an expert in online tracking. Johnny, you've said the system 25 00:01:33,319 --> 00:01:37,880 Speaker 1: that targets adds to us online is the biggest data 26 00:01:37,920 --> 00:01:42,639 Speaker 1: breach ever recorded, and it's repeated every day. 27 00:01:42,880 --> 00:01:45,560 Speaker 2: What do you mean by that it's the world's biggest 28 00:01:45,600 --> 00:01:49,520 Speaker 2: data breach with because when you visit a website or app, 29 00:01:49,800 --> 00:01:54,320 Speaker 2: almost any website or app that has advertising information about 30 00:01:54,320 --> 00:01:57,640 Speaker 2: what you're watching, reading, and listening to and where you 31 00:01:57,840 --> 00:02:02,160 Speaker 2: physically are is very likely to be broadcast out to 32 00:02:02,480 --> 00:02:06,440 Speaker 2: tens or maybe more of companies who then do god 33 00:02:06,520 --> 00:02:10,200 Speaker 2: knows what with it. That is happening all the time. Now, 34 00:02:10,240 --> 00:02:14,280 Speaker 2: it's a simple, simple idea. The websites want to show ads, 35 00:02:14,560 --> 00:02:16,680 Speaker 2: and often when you turn up on a website, whereas 36 00:02:16,800 --> 00:02:20,000 Speaker 2: you'll notice there are empty rectangles just for a split 37 00:02:20,080 --> 00:02:23,720 Speaker 2: second around the editorial that you want to read, And 38 00:02:23,800 --> 00:02:26,919 Speaker 2: sometimes even as you're looking at the page loading, the 39 00:02:26,960 --> 00:02:29,520 Speaker 2: ad appears and it bumps the. 40 00:02:29,560 --> 00:02:30,880 Speaker 4: Editorial content down. 41 00:02:31,480 --> 00:02:34,720 Speaker 2: Now, what has happened in that tiny moment of time 42 00:02:35,120 --> 00:02:38,280 Speaker 2: is that information about you is sent out to at 43 00:02:38,360 --> 00:02:42,480 Speaker 2: least one auction this is an auction for the opportunity 44 00:02:42,639 --> 00:02:45,519 Speaker 2: to show you an AD And how does it work. 45 00:02:46,080 --> 00:02:48,600 Speaker 2: The way it works is you go to a website. 46 00:02:49,280 --> 00:02:52,720 Speaker 2: The publisher of the website sends information about you to 47 00:02:53,040 --> 00:02:56,200 Speaker 2: a company that it has contracted with called a supply 48 00:02:56,400 --> 00:03:00,960 Speaker 2: side platform an SSP. The SSP if he gets any 49 00:03:01,040 --> 00:03:04,000 Speaker 2: data it can about you that the website has exposed 50 00:03:04,160 --> 00:03:06,760 Speaker 2: to it, and it puts it together in what is 51 00:03:06,800 --> 00:03:09,680 Speaker 2: called a bid request. I will tell you what can 52 00:03:09,720 --> 00:03:12,200 Speaker 2: be in a bit request. In a moment, that bid 53 00:03:12,240 --> 00:03:16,080 Speaker 2: request is sent to at least one auction called an 54 00:03:16,200 --> 00:03:20,400 Speaker 2: ad exchange. Often there is an auction of auctions, multiple 55 00:03:20,400 --> 00:03:23,960 Speaker 2: ad exchanges, and that request for bids or bid requests 56 00:03:24,080 --> 00:03:26,519 Speaker 2: then is sent by each ad exchange out to tens 57 00:03:26,600 --> 00:03:31,280 Speaker 2: or hundreds of companies. So publisher of website or app 58 00:03:31,800 --> 00:03:35,440 Speaker 2: goes to SSP, goes to AD exchange, one or more 59 00:03:35,600 --> 00:03:41,080 Speaker 2: goes to multiple they're called demand side platforms DSPs. They 60 00:03:41,400 --> 00:03:45,200 Speaker 2: work on behalf of advertisers and they are keeping their 61 00:03:45,360 --> 00:03:49,080 Speaker 2: eyes open monitoring for the right kind of person, in 62 00:03:49,160 --> 00:03:52,360 Speaker 2: the right kind of context and place, who their advertiser 63 00:03:52,400 --> 00:03:52,880 Speaker 2: is trying. 64 00:03:52,720 --> 00:03:56,600 Speaker 1: To reach, what kind of information is being collected, How 65 00:03:56,600 --> 00:03:58,200 Speaker 1: specific is it. 66 00:03:58,200 --> 00:04:01,840 Speaker 2: It includes tags like I'll quote you, the technical number 67 00:04:02,480 --> 00:04:08,040 Speaker 2: IAB seven hyphen two eight, and that denotes a person 68 00:04:08,440 --> 00:04:14,480 Speaker 2: who is categorized as incest slash abuse support. The word 69 00:04:14,520 --> 00:04:17,640 Speaker 2: support is important there. That is a person who has 70 00:04:17,640 --> 00:04:22,839 Speaker 2: been a victim. Similarly, code IAB seven hyphen three is 71 00:04:23,279 --> 00:04:27,640 Speaker 2: AIDS slash HIV. This clearly should not be being broadcast 72 00:04:27,680 --> 00:04:30,719 Speaker 2: about people based on what they're reading. Why would you 73 00:04:30,720 --> 00:04:34,080 Speaker 2: broadcast it? And what happens when it's broadcast. Well, there's 74 00:04:34,120 --> 00:04:38,960 Speaker 2: another industry standard, which is called the audience taxonomy. 75 00:04:39,000 --> 00:04:40,520 Speaker 4: This is the Rosetta. 76 00:04:40,080 --> 00:04:44,000 Speaker 2: Stone for the data broker industry. The data broker industry 77 00:04:44,279 --> 00:04:48,840 Speaker 2: exists to sell information about people. Now, you've got plenty 78 00:04:48,880 --> 00:04:51,640 Speaker 2: of players in that industry, and they need to reconcile 79 00:04:51,760 --> 00:04:54,280 Speaker 2: what they know about you, and they need some way 80 00:04:54,279 --> 00:04:54,760 Speaker 2: to do that. 81 00:04:56,320 --> 00:05:00,680 Speaker 1: And how are these determining these various classification code? 82 00:05:00,839 --> 00:05:04,240 Speaker 2: Now those codes I've just given you come from anywhere 83 00:05:04,279 --> 00:05:07,720 Speaker 2: they can get the data. The data broker industry is 84 00:05:07,760 --> 00:05:11,720 Speaker 2: certainly a big consumer in online advertising, but it does 85 00:05:11,760 --> 00:05:15,160 Speaker 2: not confine itself to that. If you take the example 86 00:05:15,200 --> 00:05:18,640 Speaker 2: of one that should be particularly concerning a so called 87 00:05:18,680 --> 00:05:22,760 Speaker 2: purchase intent, what is this person intending to buy there's 88 00:05:22,800 --> 00:05:27,320 Speaker 2: a code for aerospace and defense that's IAB code eight 89 00:05:27,320 --> 00:05:30,320 Speaker 2: eighty five. Now, presumably this is someone who works in 90 00:05:30,360 --> 00:05:34,560 Speaker 2: the defense industry and is visiting procurement websites, but the 91 00:05:34,560 --> 00:05:37,800 Speaker 2: information about them being present on the site is then 92 00:05:37,839 --> 00:05:42,640 Speaker 2: being broadcast out to innumerable parties, and often the advertiser 93 00:05:42,839 --> 00:05:46,880 Speaker 2: can tell the auction I'm looking for this particular code, person, 94 00:05:47,240 --> 00:05:50,480 Speaker 2: this number, this string of numbers and letters. What can 95 00:05:50,520 --> 00:05:53,560 Speaker 2: be in a bit request is totally benign, things like 96 00:05:53,920 --> 00:05:57,000 Speaker 2: is this a video ad what size is the rectangle? 97 00:05:57,279 --> 00:06:01,039 Speaker 2: What technology should it use? Should have any issue I 98 00:06:01,040 --> 00:06:03,400 Speaker 2: think with that side of it. But the rest of 99 00:06:03,440 --> 00:06:06,680 Speaker 2: the information is about the person or their device, And 100 00:06:06,760 --> 00:06:09,479 Speaker 2: of course, when you know enough about a device, you 101 00:06:09,520 --> 00:06:11,480 Speaker 2: can find out that it's the same person you saw 102 00:06:11,600 --> 00:06:14,720 Speaker 2: last time on that same device, and then you can 103 00:06:14,760 --> 00:06:17,720 Speaker 2: stitch together multiple devices by finding out about the person 104 00:06:17,800 --> 00:06:22,280 Speaker 2: and their behavior. The information about the person includes where 105 00:06:22,279 --> 00:06:27,080 Speaker 2: they are that can be literally their GPS coordinates. The 106 00:06:27,120 --> 00:06:30,520 Speaker 2: bit request will also say what you're looking at. Now, 107 00:06:30,600 --> 00:06:35,640 Speaker 2: sometimes that's just the name of the website, but often 108 00:06:36,200 --> 00:06:41,720 Speaker 2: it's website slash, category slash name of article and Beyond that, 109 00:06:41,880 --> 00:06:45,680 Speaker 2: then it'll have the long ID code that is assigned 110 00:06:46,000 --> 00:06:51,240 Speaker 2: by the SSP, that is the publisher's tech firm. It's 111 00:06:51,279 --> 00:06:54,320 Speaker 2: assigned to you as you go out into this auction, 112 00:06:54,880 --> 00:06:58,960 Speaker 2: but it may also include identifiers that prospective buyers have 113 00:06:59,040 --> 00:07:02,680 Speaker 2: for you too. That is called pre matching, so the 114 00:07:02,760 --> 00:07:05,640 Speaker 2: buyers who've expressed an interest in this person get a 115 00:07:05,680 --> 00:07:08,400 Speaker 2: good shot at showing him an AD And of course 116 00:07:08,440 --> 00:07:11,440 Speaker 2: all of this entices a higher bid for your attention. 117 00:07:12,360 --> 00:07:16,000 Speaker 1: So as you're looking at different things online, these codes 118 00:07:16,000 --> 00:07:19,040 Speaker 1: are automatically assigned to you depending on the content you see. 119 00:07:19,360 --> 00:07:22,160 Speaker 1: Every facet of what you're looking at has another code 120 00:07:22,200 --> 00:07:23,920 Speaker 1: that follows around with you. 121 00:07:24,680 --> 00:07:26,000 Speaker 4: That's a good way to put it. 122 00:07:26,400 --> 00:07:29,520 Speaker 1: Yes, and it's legal for them to collect this information 123 00:07:29,600 --> 00:07:33,040 Speaker 1: because whether we quite realize it or not, we consent 124 00:07:33,080 --> 00:07:34,960 Speaker 1: to it when we click on those little windows that 125 00:07:35,040 --> 00:07:35,480 Speaker 1: pop up. 126 00:07:35,960 --> 00:07:40,200 Speaker 2: Well, it depends on the jurisdiction. We unfortunate Europeans have 127 00:07:40,360 --> 00:07:46,280 Speaker 2: been inundated with consent spam. It's meaningless spam because it 128 00:07:46,280 --> 00:07:48,920 Speaker 2: doesn't really matter whether you say yes or no to 129 00:07:48,960 --> 00:07:53,920 Speaker 2: any particular thing. There is behind that system, no means 130 00:07:53,960 --> 00:07:57,280 Speaker 2: of controlling what happens to the data once they're broadcast out. 131 00:07:57,880 --> 00:08:00,880 Speaker 2: Why is that Well, because the end of decided not 132 00:08:01,000 --> 00:08:03,880 Speaker 2: to go the route of protecting the data. We know 133 00:08:03,960 --> 00:08:08,560 Speaker 2: what we know, often very often because the industry's standards, 134 00:08:08,680 --> 00:08:12,720 Speaker 2: which are very very dry. Documents are public documents. It's 135 00:08:12,760 --> 00:08:16,240 Speaker 2: not covered up. You can find this online instantly. 136 00:08:17,160 --> 00:08:20,960 Speaker 1: Now, are all of these various codes aggregated so that 137 00:08:21,000 --> 00:08:24,680 Speaker 1: the various aspects of your life are put together into 138 00:08:25,080 --> 00:08:29,400 Speaker 1: a comprehensive profile, or do they exist as separate strands 139 00:08:29,440 --> 00:08:30,920 Speaker 1: that go different places. 140 00:08:31,360 --> 00:08:36,320 Speaker 2: In the online advertising industry, there is a user ID code. 141 00:08:36,640 --> 00:08:40,520 Speaker 2: It can have different names for everybody. Now, different companies 142 00:08:40,679 --> 00:08:43,480 Speaker 2: will have different codes and they will then have to 143 00:08:44,200 --> 00:08:48,200 Speaker 2: match them. This practice of matching often involves cookies, but 144 00:08:48,240 --> 00:08:50,600 Speaker 2: there are other ways of doing it. And when you 145 00:08:50,679 --> 00:08:53,200 Speaker 2: visit a web page, often there will be a large 146 00:08:53,240 --> 00:08:57,520 Speaker 2: number of companies who are just loading a single pixel 147 00:08:57,800 --> 00:09:01,400 Speaker 2: which is often transparent. You can see it from each 148 00:09:01,440 --> 00:09:04,880 Speaker 2: other's servers, so that they are getting asked for that 149 00:09:04,920 --> 00:09:09,120 Speaker 2: pixel by your machine. It allows them to cross reference 150 00:09:09,200 --> 00:09:11,720 Speaker 2: you in a very very clear way and know that 151 00:09:11,760 --> 00:09:14,360 Speaker 2: they're both talking about the same person. So I know 152 00:09:14,480 --> 00:09:18,400 Speaker 2: you as as ABC two five seven and someone else 153 00:09:18,440 --> 00:09:20,520 Speaker 2: knows you as two, three, four, five, six wys, but 154 00:09:20,600 --> 00:09:23,360 Speaker 2: you're actually the same guy, and we have a commercial 155 00:09:23,400 --> 00:09:25,400 Speaker 2: deal to match up what we know about you. 156 00:09:25,960 --> 00:09:27,079 Speaker 4: That's how we might do it. 157 00:09:27,840 --> 00:09:29,520 Speaker 1: So all of us, in our daily lives, we have 158 00:09:29,559 --> 00:09:33,520 Speaker 1: so many devices. Do all of these come together or 159 00:09:33,920 --> 00:09:36,520 Speaker 1: does each of these create its own profile? 160 00:09:37,720 --> 00:09:42,959 Speaker 2: Cross device targeting is the holy grail for online advertising. 161 00:09:43,640 --> 00:09:46,880 Speaker 2: If you are a marketer, there is no end of 162 00:09:47,040 --> 00:09:49,880 Speaker 2: tech people who will walk into your office and show 163 00:09:49,880 --> 00:09:54,480 Speaker 2: you diagrams of how you can reach someone at every 164 00:09:54,520 --> 00:09:57,800 Speaker 2: stage of their journey to buy your product. All of 165 00:09:57,800 --> 00:10:01,920 Speaker 2: those devices they probably end up somewhere in your house, 166 00:10:02,440 --> 00:10:06,160 Speaker 2: So even if you're just looking at location alone, the 167 00:10:06,160 --> 00:10:08,240 Speaker 2: fact that they keep ending up at the same place 168 00:10:08,360 --> 00:10:10,120 Speaker 2: is the first hint. But there are going to be 169 00:10:10,160 --> 00:10:13,360 Speaker 2: many others. Another question is how many people get to 170 00:10:13,400 --> 00:10:15,560 Speaker 2: try to do this about you and then can sell 171 00:10:15,559 --> 00:10:18,640 Speaker 2: what they've learned back into the scrum. And then the 172 00:10:18,679 --> 00:10:21,800 Speaker 2: next question is how many times does this happen to you. 173 00:10:22,240 --> 00:10:24,960 Speaker 2: We got industry data from one of the big systems 174 00:10:25,120 --> 00:10:28,760 Speaker 2: that coordinates auctions of auctions, and we have it by 175 00:10:28,800 --> 00:10:32,800 Speaker 2: state before I give you the numbers. This doesn't include Amazon, 176 00:10:32,920 --> 00:10:35,840 Speaker 2: which has its own system. It doesn't include Meta, which 177 00:10:35,840 --> 00:10:39,760 Speaker 2: has its own system, So these numbers are low. If 178 00:10:39,760 --> 00:10:43,280 Speaker 2: you're in Arizona, on average per day, based on thirty 179 00:10:43,360 --> 00:10:46,200 Speaker 2: days of numbers, this will happen to you seven hundred 180 00:10:46,200 --> 00:10:48,720 Speaker 2: and eighty two times. If you're in Colorado, it's nine 181 00:10:48,840 --> 00:10:49,760 Speaker 2: hundred and eighty seven. 182 00:10:50,160 --> 00:10:53,960 Speaker 1: Where information about you is sent out to someone who 183 00:10:54,240 --> 00:10:57,520 Speaker 1: then uses that information in one way or another. 184 00:10:58,120 --> 00:11:01,040 Speaker 2: Yes, we don't know what the information is for each 185 00:11:01,120 --> 00:11:04,760 Speaker 2: particular broadcast, but it will almost certainly include at least 186 00:11:04,760 --> 00:11:07,680 Speaker 2: ideas and stuff about your device, so it's building up 187 00:11:07,720 --> 00:11:10,319 Speaker 2: a picture of you over time. All of this adds 188 00:11:10,400 --> 00:11:13,680 Speaker 2: up to a really big number. You asked at the beginning, 189 00:11:14,000 --> 00:11:17,400 Speaker 2: why would we describe this as the biggest data breach? Ever, 190 00:11:18,280 --> 00:11:21,400 Speaker 2: the answer is because Americans are exposed in this manner 191 00:11:21,679 --> 00:11:26,160 Speaker 2: one hundred and seven trillion times per year, So there 192 00:11:26,240 --> 00:11:29,080 Speaker 2: is no other data breach that even comes close to 193 00:11:29,120 --> 00:11:32,439 Speaker 2: that scale. And when you think about the sensitivity of 194 00:11:32,480 --> 00:11:36,200 Speaker 2: the data that it is about what you are looking at. 195 00:11:36,720 --> 00:11:40,960 Speaker 2: You're on embarrassingwebsite dot com for whatever category of thing 196 00:11:41,000 --> 00:11:43,439 Speaker 2: you like looking at on your own, that's what we're 197 00:11:43,480 --> 00:11:44,080 Speaker 2: talking about. 198 00:11:46,400 --> 00:11:49,760 Speaker 1: You talked about these codes that are assigned to people. 199 00:11:50,360 --> 00:11:53,200 Speaker 1: Does it include your name? Does it include who you are? 200 00:11:53,920 --> 00:11:58,520 Speaker 2: No, it doesn't need to. The identification codes specified in 201 00:11:58,559 --> 00:12:03,560 Speaker 2: the industry documents are far longer than your Social Security number. 202 00:12:04,040 --> 00:12:07,720 Speaker 2: If we're talking about where someone lives, everything that they're reading, watching, 203 00:12:07,760 --> 00:12:12,199 Speaker 2: and listening to, there is no question that this is anonymous. 204 00:12:12,640 --> 00:12:15,520 Speaker 2: And by the way, the industry stopped using that defense 205 00:12:15,559 --> 00:12:17,920 Speaker 2: a long time ago. It's just not open to question. 206 00:12:18,480 --> 00:12:22,200 Speaker 2: These are definitely data that you can use to find 207 00:12:22,240 --> 00:12:27,000 Speaker 2: out about an individual after the break, What if anything, 208 00:12:27,120 --> 00:12:39,040 Speaker 2: can we do to protect our privacy online? Are there 209 00:12:39,120 --> 00:12:43,800 Speaker 2: dangers to this information being collected for individuals that you 210 00:12:43,920 --> 00:12:46,720 Speaker 2: can be found out that this information can be used 211 00:12:46,880 --> 00:12:47,480 Speaker 2: against you. 212 00:12:48,559 --> 00:12:49,199 Speaker 4: Absolutely. 213 00:12:49,600 --> 00:12:53,360 Speaker 2: We've had cases where DHS, the Department of Homeland Security, 214 00:12:53,960 --> 00:12:56,520 Speaker 2: was found to be buying this data for example. There 215 00:12:56,520 --> 00:12:59,560 Speaker 2: are other cases where different security services were buying it 216 00:12:59,600 --> 00:13:03,000 Speaker 2: as well. But let me give you a more prosaic 217 00:13:03,200 --> 00:13:07,120 Speaker 2: but I suspect more terrifying example. When you next apply 218 00:13:07,320 --> 00:13:10,960 Speaker 2: for your dream job, imagine you're at an earlier stage 219 00:13:10,960 --> 00:13:13,640 Speaker 2: in your career. Was you can't remember what you did 220 00:13:13,640 --> 00:13:17,400 Speaker 2: online last week, last month, or last year. You put 221 00:13:17,400 --> 00:13:20,320 Speaker 2: in an application for your dream job. There are a 222 00:13:20,320 --> 00:13:22,800 Speaker 2: whole lot of clever, bright, young prospects just like you 223 00:13:22,880 --> 00:13:25,640 Speaker 2: as who are applying for that job. You're competing against them, 224 00:13:25,920 --> 00:13:28,360 Speaker 2: and because there are so many of them, the company 225 00:13:28,559 --> 00:13:32,040 Speaker 2: will almost certainly have some automated filtering of those cvs, 226 00:13:32,440 --> 00:13:36,800 Speaker 2: probably some so called AI system that sifts them and 227 00:13:36,880 --> 00:13:39,199 Speaker 2: tries to figure out what else it can find out 228 00:13:39,280 --> 00:13:42,720 Speaker 2: about them and score them in some way. If, however, 229 00:13:43,440 --> 00:13:47,560 Speaker 2: your CV ends up associated with the tag for drug 230 00:13:47,640 --> 00:13:52,319 Speaker 2: use bankruptcy, you know, whatever it is, or the politics 231 00:13:52,320 --> 00:13:55,320 Speaker 2: don't align, it's pretty clear your CV is not actually 232 00:13:55,320 --> 00:13:58,160 Speaker 2: going to be seen by a human. You pull that out, 233 00:13:58,480 --> 00:14:01,800 Speaker 2: that idea of sifting through people's private lives and then 234 00:14:01,920 --> 00:14:05,079 Speaker 2: using it to filter their futures, you pull that out 235 00:14:05,120 --> 00:14:07,600 Speaker 2: across society and you get a very bleak picture. 236 00:14:08,520 --> 00:14:11,000 Speaker 1: All of this, of course, raises the question what can 237 00:14:11,000 --> 00:14:14,840 Speaker 1: we do to protect ourselves so that our information isn't 238 00:14:14,920 --> 00:14:18,079 Speaker 1: being used in this way, that profiles about us aren't 239 00:14:18,120 --> 00:14:20,280 Speaker 1: being compiled wherever we go. 240 00:14:21,240 --> 00:14:26,280 Speaker 2: Well, I've got some bad news. The bad news is 241 00:14:26,880 --> 00:14:31,359 Speaker 2: the individual I don't think can or should be expected 242 00:14:31,560 --> 00:14:35,000 Speaker 2: to wear a tinfoil hat and protect themselves. I just 243 00:14:35,040 --> 00:14:38,520 Speaker 2: don't believe that that is a sensible solution. It is 244 00:14:38,720 --> 00:14:44,320 Speaker 2: clearly the job of lawmakers and law enforcers. Credit to 245 00:14:44,880 --> 00:14:51,080 Speaker 2: the completely transformed and invigorated FTC Federal Trade Commission, because 246 00:14:51,120 --> 00:14:55,480 Speaker 2: they are currently considering how to introduce new rules that 247 00:14:55,760 --> 00:14:59,840 Speaker 2: would act on this kind of problem. In fact, on 248 00:14:59,880 --> 00:15:03,120 Speaker 2: the problem I believe in particular as well, think about 249 00:15:03,560 --> 00:15:06,960 Speaker 2: where the responsibility lies here was Is it your job 250 00:15:07,440 --> 00:15:10,280 Speaker 2: to protect yourself back in the middle of the last 251 00:15:10,280 --> 00:15:14,760 Speaker 2: century against a chemicals industry that just dumps stuff in 252 00:15:14,840 --> 00:15:15,920 Speaker 2: the rivers and lakes. 253 00:15:16,280 --> 00:15:16,760 Speaker 4: No, it's not. 254 00:15:16,960 --> 00:15:18,880 Speaker 2: There's very little that you can do. That is a 255 00:15:18,920 --> 00:15:22,000 Speaker 2: systemic problem. It is up to the legislator and the 256 00:15:22,120 --> 00:15:25,560 Speaker 2: enforcer to take action to protect you. And although you 257 00:15:25,640 --> 00:15:28,160 Speaker 2: might decide to boil every cup of water and change 258 00:15:28,160 --> 00:15:30,520 Speaker 2: how you live, the general population. 259 00:15:30,120 --> 00:15:30,680 Speaker 4: Won't do that. 260 00:15:32,480 --> 00:15:35,840 Speaker 1: So you said that the Federal Trade Commission is looking 261 00:15:35,840 --> 00:15:38,760 Speaker 1: into this. If you were to say to them, here's 262 00:15:38,800 --> 00:15:42,280 Speaker 1: what you need to do to make people's data more secure, 263 00:15:42,600 --> 00:15:43,560 Speaker 1: what would you tell them? 264 00:15:44,120 --> 00:15:48,320 Speaker 2: The FDC can enforce where they can find on fairness 265 00:15:48,320 --> 00:15:51,120 Speaker 2: and deception. I think they have a pretty good case 266 00:15:51,440 --> 00:15:53,960 Speaker 2: to make there. The other thing that they can do 267 00:15:54,440 --> 00:15:59,680 Speaker 2: is introduce new rules, so the FDC has rule making ability. Unfortunately, 268 00:16:00,040 --> 00:16:03,280 Speaker 2: Congress and Senate in the US have had various attempts 269 00:16:03,320 --> 00:16:07,120 Speaker 2: to introduce a sensible federal privacy law and have failed 270 00:16:07,160 --> 00:16:10,520 Speaker 2: to do so. But in the interim, the FTC can 271 00:16:10,600 --> 00:16:13,680 Speaker 2: use its rule making power. Now it'll be challenged, of 272 00:16:13,720 --> 00:16:17,640 Speaker 2: course by the industry. This is a multi billion dollar industry, 273 00:16:18,000 --> 00:16:19,800 Speaker 2: but I think they're in a pretty good place where 274 00:16:19,840 --> 00:16:20,440 Speaker 2: they can do this. 275 00:16:21,160 --> 00:16:23,560 Speaker 4: What we need is for everyone to be protected. 276 00:16:24,360 --> 00:16:27,320 Speaker 1: So what are we to take away from this? When 277 00:16:27,760 --> 00:16:29,560 Speaker 1: you think about the future, what do you see? 278 00:16:30,280 --> 00:16:33,760 Speaker 2: I see two possible futures. I see one future where 279 00:16:33,760 --> 00:16:37,200 Speaker 2: we keep treating personal data as a kind of a 280 00:16:37,280 --> 00:16:41,040 Speaker 2: lubricant for part of the economy. I think that's one 281 00:16:41,360 --> 00:16:45,680 Speaker 2: very likely future, and it's a blique one because individual 282 00:16:45,800 --> 00:16:50,280 Speaker 2: human liberty and agency, our democracy, our media, our individual 283 00:16:50,360 --> 00:16:53,840 Speaker 2: prospects are at hazard. And that sounds like a very 284 00:16:54,800 --> 00:16:58,760 Speaker 2: grim statement to make, but it's the statement I'm making 285 00:16:58,840 --> 00:17:03,640 Speaker 2: having been in that industry. The other future sees something 286 00:17:03,680 --> 00:17:07,480 Speaker 2: called law being applied in some jurisdictions. The law will 287 00:17:07,520 --> 00:17:11,880 Speaker 2: have to be written. But we've been here before this 288 00:17:12,000 --> 00:17:17,000 Speaker 2: happens something harmful happens, it goes unnoticed for quite a while, 289 00:17:17,680 --> 00:17:22,879 Speaker 2: but then the problems it causes ultimately galvanize action. What 290 00:17:22,960 --> 00:17:25,520 Speaker 2: we need to have a brighter future for everyone, I 291 00:17:25,560 --> 00:17:30,280 Speaker 2: think is a serious effort at a federal privacy law, 292 00:17:30,560 --> 00:17:34,040 Speaker 2: and part of that law needs to give individuals a 293 00:17:34,080 --> 00:17:37,480 Speaker 2: private right of action because enforcers do not always get 294 00:17:37,480 --> 00:17:38,880 Speaker 2: the jobs done. 295 00:17:39,119 --> 00:17:42,320 Speaker 1: Doctor Johnny Ryan, thanks so much for coming on the show. 296 00:17:42,960 --> 00:17:43,240 Speaker 4: Thanks. 297 00:17:43,280 --> 00:17:47,800 Speaker 2: Wez enjoy using the internet now. 298 00:17:46,960 --> 00:17:49,560 Speaker 1: So now we know that kind of information that's being 299 00:17:49,600 --> 00:17:52,760 Speaker 1: collected about us and what's being done with it. And 300 00:17:52,800 --> 00:17:54,960 Speaker 1: as I mentioned at the top of the show, it's 301 00:17:55,080 --> 00:17:59,680 Speaker 1: not just advertisers who want to get to know us. Bloombers. 302 00:17:59,760 --> 00:18:02,879 Speaker 1: Rank Allegher is here with that part of the story. 303 00:18:05,000 --> 00:18:05,160 Speaker 3: Ran. 304 00:18:05,240 --> 00:18:08,480 Speaker 1: We've been talking about how your travels across the Internet 305 00:18:08,560 --> 00:18:10,480 Speaker 1: are being watched by people who want to sell you stuff. 306 00:18:10,480 --> 00:18:15,080 Speaker 1: But it's not only that you've reported an Israeli company 307 00:18:15,080 --> 00:18:17,600 Speaker 1: called Raizone. Can you tell us about them? 308 00:18:18,040 --> 00:18:21,520 Speaker 3: Raizone is a company based out of Tel Aviv in Israel, 309 00:18:21,760 --> 00:18:25,520 Speaker 3: and one of their key or their flagship products, is 310 00:18:25,520 --> 00:18:31,000 Speaker 3: the tool they call Echo and this technology essentially repackages 311 00:18:31,640 --> 00:18:36,439 Speaker 3: information gathered from the advertising industry and then sells it 312 00:18:36,440 --> 00:18:40,000 Speaker 3: to governments to help governments track people. The data that 313 00:18:40,040 --> 00:18:43,639 Speaker 3: they buy from the advertising industry is really basic information 314 00:18:43,760 --> 00:18:47,919 Speaker 3: about websites that you have visited, geal location associated with 315 00:18:48,000 --> 00:18:51,159 Speaker 3: your device, and this information is supposed to be used 316 00:18:51,200 --> 00:18:54,720 Speaker 3: by marketers and advertisers to sell you products that are 317 00:18:54,720 --> 00:18:57,200 Speaker 3: more relevant to you based on where you live, based 318 00:18:57,240 --> 00:18:59,920 Speaker 3: on the types of websites that you visit, your interest. 319 00:19:00,480 --> 00:19:02,439 Speaker 3: But what Raizon has done is found a way to 320 00:19:02,880 --> 00:19:07,440 Speaker 3: basically purchase this information on mass on an absolutely gigantic 321 00:19:07,520 --> 00:19:12,240 Speaker 3: scale and repurpose it into a system that uses the 322 00:19:12,240 --> 00:19:15,800 Speaker 3: same advertising information but for other purposes to track people. 323 00:19:16,000 --> 00:19:19,680 Speaker 3: So governments can essentially monitor people they're interested in, where 324 00:19:19,720 --> 00:19:23,119 Speaker 3: they're going, who they're associating with, going back months in 325 00:19:23,200 --> 00:19:25,480 Speaker 3: time up to even like six months back in time. 326 00:19:25,520 --> 00:19:28,040 Speaker 3: And they refer to this echo tool as like it 327 00:19:28,119 --> 00:19:31,080 Speaker 3: being like a time machine because it allows governments to 328 00:19:31,160 --> 00:19:32,280 Speaker 3: look back in time. 329 00:19:32,680 --> 00:19:35,960 Speaker 1: Exactly what kind of information are they collecting. 330 00:19:36,520 --> 00:19:39,920 Speaker 3: It's just quite generic basic information such as like an 331 00:19:39,920 --> 00:19:42,960 Speaker 3: IP address, which is a series of numbers that everyone 332 00:19:43,040 --> 00:19:46,320 Speaker 3: has whenever you connect to the internet. Also a unique 333 00:19:46,400 --> 00:19:50,280 Speaker 3: advertising ID that's also would be connected to your individual phone, 334 00:19:50,560 --> 00:19:53,679 Speaker 3: and this is a code the advertising industry uses to 335 00:19:54,200 --> 00:19:58,720 Speaker 3: basically identify particular devices and so they can know, Okay, 336 00:19:58,720 --> 00:20:01,800 Speaker 3: this person has a visit to these websites, they are 337 00:20:01,800 --> 00:20:04,800 Speaker 3: possibly interested in buying this product, and so they can 338 00:20:04,840 --> 00:20:08,399 Speaker 3: then target you with those adverts and also geolocation like 339 00:20:08,480 --> 00:20:12,080 Speaker 3: sometimes GPS data that your phone will routinely share with 340 00:20:12,200 --> 00:20:15,920 Speaker 3: websites or apps that you're using in isolation. This kind 341 00:20:16,000 --> 00:20:20,400 Speaker 3: of data is pretty meaningless. It doesn't really reveal your name, 342 00:20:20,480 --> 00:20:23,679 Speaker 3: it doesn't reveal much information about you, maybe accept a 343 00:20:23,720 --> 00:20:27,440 Speaker 3: particular website that you visited. The power of what raizone 344 00:20:27,520 --> 00:20:30,480 Speaker 3: is doing here with its technology is is taking these 345 00:20:30,560 --> 00:20:34,960 Speaker 3: individual records and building them up into this huge repository 346 00:20:35,320 --> 00:20:38,760 Speaker 3: of literally billions or trillions of these records that will 347 00:20:38,800 --> 00:20:43,200 Speaker 3: be connected to entire countries, and then governments can then 348 00:20:43,320 --> 00:20:46,959 Speaker 3: use this data in bulk to basically de anonymize it 349 00:20:47,080 --> 00:20:48,480 Speaker 3: to find out who. 350 00:20:48,680 --> 00:20:49,480 Speaker 4: These people are. 351 00:20:49,600 --> 00:20:54,400 Speaker 3: They can essentially reverse engineer the advertising ID and link 352 00:20:54,440 --> 00:20:57,240 Speaker 3: it to a particular person and see where they've been going, 353 00:20:57,480 --> 00:21:00,080 Speaker 3: where they live, the people that they are associating with 354 00:21:00,359 --> 00:21:04,240 Speaker 3: based on the gal location. So that's essentially the power 355 00:21:04,280 --> 00:21:06,959 Speaker 3: of it is when they take these individual records and 356 00:21:07,000 --> 00:21:09,600 Speaker 3: build them up, and build them up over months and weeks, 357 00:21:09,640 --> 00:21:12,560 Speaker 3: you know, and they can see patterns of people's behavior 358 00:21:12,760 --> 00:21:15,359 Speaker 3: and their activities, and their friends and their relationships, and 359 00:21:15,600 --> 00:21:17,919 Speaker 3: where they work, where they live, these sorts of details. 360 00:21:18,840 --> 00:21:21,680 Speaker 1: When we come back, who's paying up for this information? 361 00:21:30,720 --> 00:21:33,080 Speaker 1: Let's talk a little bit more about this idea of 362 00:21:33,160 --> 00:21:36,239 Speaker 1: D and nanimizing the data. Is this difficult to do? 363 00:21:36,320 --> 00:21:40,760 Speaker 1: How much effort does it take to identify individual people 364 00:21:41,000 --> 00:21:42,760 Speaker 1: from this giant pile of data. 365 00:21:43,280 --> 00:21:44,240 Speaker 4: Through this reporting. 366 00:21:44,280 --> 00:21:48,680 Speaker 3: We actually got internal documentation showing how this system works, 367 00:21:48,720 --> 00:21:52,359 Speaker 3: and Raizon is very clear in the documents that it 368 00:21:52,440 --> 00:21:55,840 Speaker 3: has produced on this echo technology that they use this 369 00:21:56,040 --> 00:22:00,920 Speaker 3: advertising data to produce what they call profiles on individual people, 370 00:22:01,000 --> 00:22:03,680 Speaker 3: showing not just their name, their age, where they live, 371 00:22:03,720 --> 00:22:07,520 Speaker 3: but also their hobbies, their interests, granular details about a 372 00:22:07,520 --> 00:22:11,080 Speaker 3: person's character, almost in their personality. The way they're able 373 00:22:11,119 --> 00:22:14,960 Speaker 3: to do this is because they're collecting so much data 374 00:22:15,359 --> 00:22:19,000 Speaker 3: that eventually, if you have just one record of you know, 375 00:22:19,080 --> 00:22:22,880 Speaker 3: I visited this website in this place on this particular day, 376 00:22:22,880 --> 00:22:25,400 Speaker 3: in this minute, it doesn't mean much. But once you've 377 00:22:25,440 --> 00:22:29,480 Speaker 3: got that over months weeks. You know, every hour on 378 00:22:29,520 --> 00:22:32,560 Speaker 3: a particular person, you're able to see, Okay, every night, 379 00:22:32,840 --> 00:22:35,679 Speaker 3: this person goes back to that building, so that's probably 380 00:22:35,680 --> 00:22:38,800 Speaker 3: their home. Every day they go to this location, they 381 00:22:38,840 --> 00:22:42,680 Speaker 3: probably work there, and over time you can see learn 382 00:22:42,720 --> 00:22:46,879 Speaker 3: a lot about a person and also fusing that advertising 383 00:22:46,880 --> 00:22:49,600 Speaker 3: information with other sources of data that a government will 384 00:22:49,600 --> 00:22:52,400 Speaker 3: have access to. It seems, at least from the documents 385 00:22:52,440 --> 00:22:55,080 Speaker 3: I've seen, fairly trivial for them to then make the 386 00:22:55,160 --> 00:22:58,840 Speaker 3: leap from this supposedly anonymous data to actually a person's 387 00:22:58,920 --> 00:23:00,480 Speaker 3: name and who they are and identity. 388 00:23:01,240 --> 00:23:05,639 Speaker 1: So how does the product work if government uses Echo? 389 00:23:06,680 --> 00:23:09,240 Speaker 3: What happens usually will be the government or like the 390 00:23:09,320 --> 00:23:13,560 Speaker 3: law enforcement agency or intelligence agency, We'll go to Raizon 391 00:23:13,680 --> 00:23:15,919 Speaker 3: and say, look, we want to use your system and 392 00:23:16,000 --> 00:23:20,160 Speaker 3: we are interested in let's just say again hypothetically France. 393 00:23:20,640 --> 00:23:23,080 Speaker 3: So what raizone will then do is that they can 394 00:23:23,119 --> 00:23:27,800 Speaker 3: make a custom installation. They will start harvesting data from 395 00:23:28,000 --> 00:23:33,080 Speaker 3: the advertising industry through supply side platforms and industry jargon. 396 00:23:33,160 --> 00:23:36,160 Speaker 3: It's basically like an ad exchange that people can purchase 397 00:23:36,400 --> 00:23:39,160 Speaker 3: data from, and then they will start buying the data 398 00:23:39,200 --> 00:23:42,160 Speaker 3: on France and they will harvest. You know, the government 399 00:23:42,200 --> 00:23:46,800 Speaker 3: says we want data between January and March on the 400 00:23:46,960 --> 00:23:50,640 Speaker 3: entire nation of France. Raizon can then purchase and harvest 401 00:23:50,640 --> 00:23:53,280 Speaker 3: that data and put it together in the system and 402 00:23:53,359 --> 00:23:54,960 Speaker 3: what the government ultimately gets. 403 00:23:55,320 --> 00:23:56,560 Speaker 4: It's essentially just like. 404 00:23:56,480 --> 00:23:59,160 Speaker 3: A Google like system, you know, where they just go 405 00:23:59,240 --> 00:24:02,960 Speaker 3: in into what's just an interface and they can then 406 00:24:03,040 --> 00:24:07,000 Speaker 3: begin to search for particular locations that they're interested in 407 00:24:07,400 --> 00:24:10,000 Speaker 3: on X date and find out who was at that 408 00:24:10,119 --> 00:24:14,280 Speaker 3: cafe on Tuesday at three pm and narrow it down 409 00:24:14,359 --> 00:24:16,240 Speaker 3: like that and see all of the people who were there, 410 00:24:16,240 --> 00:24:18,520 Speaker 3: and then they can drill it down, Okay, where did 411 00:24:18,520 --> 00:24:21,159 Speaker 3: this person go after the cafe. That's kind of how 412 00:24:21,200 --> 00:24:23,479 Speaker 3: it works, and it will be very depending on what 413 00:24:23,520 --> 00:24:24,919 Speaker 3: the government's interested in. 414 00:24:26,880 --> 00:24:29,680 Speaker 1: When you went to Raison and asked them about their 415 00:24:29,720 --> 00:24:32,639 Speaker 1: business and the Echo product, what did they say? 416 00:24:33,240 --> 00:24:36,439 Speaker 3: They're on the record response was very brief and to 417 00:24:36,520 --> 00:24:40,000 Speaker 3: the point, and basically they just said that they sell 418 00:24:40,040 --> 00:24:44,240 Speaker 3: their technologies to help governments fight crime and terrorism and 419 00:24:44,400 --> 00:24:48,120 Speaker 3: they didn't really want to go beyond that, so they 420 00:24:48,280 --> 00:24:50,639 Speaker 3: like to stay under the radar this company, that's for sure. 421 00:24:51,280 --> 00:24:54,000 Speaker 1: You said the price of their product varies depending on 422 00:24:54,040 --> 00:24:56,400 Speaker 1: what the government wants. How expensive is this. 423 00:24:57,200 --> 00:24:58,879 Speaker 3: What we were told is that if it was like 424 00:24:59,000 --> 00:25:01,920 Speaker 3: a major installa like a big you know, they're looking 425 00:25:01,920 --> 00:25:04,359 Speaker 3: at maybe a few different countries and a lot of data, 426 00:25:04,400 --> 00:25:07,119 Speaker 3: it will be up to about ten million dollars. Looking 427 00:25:07,119 --> 00:25:10,040 Speaker 3: at a smaller country, smaller number of people, it will 428 00:25:10,040 --> 00:25:12,280 Speaker 3: be down near like two million, So that the sort 429 00:25:12,320 --> 00:25:15,080 Speaker 3: of price band was like two to ten million. Was 430 00:25:15,240 --> 00:25:18,560 Speaker 3: we were told about regular sales that they're making, and 431 00:25:18,600 --> 00:25:21,359 Speaker 3: we were told also that it's been quite successful in 432 00:25:21,440 --> 00:25:24,560 Speaker 3: so far as they have dozens of law enforcement and 433 00:25:24,600 --> 00:25:27,919 Speaker 3: intelligence agencies. You're buying this across the world, you know, 434 00:25:27,960 --> 00:25:32,520 Speaker 3: and most continents across Europe, North America, Asia, Middle East, Africa, 435 00:25:32,520 --> 00:25:35,920 Speaker 3: I believe also, and they have a few different products 436 00:25:35,960 --> 00:25:37,960 Speaker 3: that they sell, but this is their main product that's 437 00:25:37,960 --> 00:25:41,560 Speaker 3: bringing the most money in for them. Is quite a 438 00:25:41,600 --> 00:25:45,360 Speaker 3: powerful tool for the budget of a major intelligence agency, 439 00:25:45,440 --> 00:25:46,639 Speaker 3: not a lot of money. 440 00:25:47,160 --> 00:25:49,040 Speaker 4: And also I think one of. 441 00:25:48,960 --> 00:25:52,320 Speaker 3: The appeals of it is that it doesn't involve hacking 442 00:25:52,359 --> 00:25:56,960 Speaker 3: into a person's phone or installing any equipment within a 443 00:25:57,000 --> 00:26:00,720 Speaker 3: telecommunication network, so in a way it kind of has 444 00:26:00,720 --> 00:26:01,800 Speaker 3: a lower profile. 445 00:26:02,119 --> 00:26:04,480 Speaker 4: It's less likely to be detected. 446 00:26:04,560 --> 00:26:08,320 Speaker 1: Ryan, is there any regulation against the company like Raizone 447 00:26:08,840 --> 00:26:11,760 Speaker 1: selling this kind of data? 448 00:26:11,880 --> 00:26:18,360 Speaker 3: The Israeli Export Control system regulates the sale of particular 449 00:26:18,640 --> 00:26:23,840 Speaker 3: surveillance technologies that involve hacking into phones or placing equipment 450 00:26:24,119 --> 00:26:28,280 Speaker 3: within a network. This technology Echo doesn't involve either of 451 00:26:28,320 --> 00:26:31,280 Speaker 3: those two things, so therefore it isn't regulated through the 452 00:26:31,320 --> 00:26:34,679 Speaker 3: Export control which gives Raizone a lot of latitude to 453 00:26:34,800 --> 00:26:38,080 Speaker 3: just sell essentially to however it wants without much oversight. 454 00:26:38,520 --> 00:26:41,840 Speaker 3: And also you know within individual countries that we'll be 455 00:26:41,880 --> 00:26:46,240 Speaker 3: purchasing this, there isn't much regulation because this isn't data 456 00:26:46,320 --> 00:26:50,680 Speaker 3: that is being obtained directly from like a telco. It's 457 00:26:50,800 --> 00:26:53,840 Speaker 3: not been like wire tapped or anything like that. So 458 00:26:53,880 --> 00:26:56,159 Speaker 3: the agencies that are using it aren't having to go 459 00:26:56,200 --> 00:26:58,440 Speaker 3: and get like a search warrant to obtain it. It's 460 00:26:58,480 --> 00:27:03,120 Speaker 3: commercially purchased data. Certainly, I know, like there are regulators 461 00:27:03,119 --> 00:27:05,240 Speaker 3: in Europe and also in the United States. There have 462 00:27:05,320 --> 00:27:09,280 Speaker 3: been several US senators who've expressed concerns about this kind 463 00:27:09,280 --> 00:27:12,800 Speaker 3: of marketplace for this data. Because of the reasons I've outlined, 464 00:27:12,880 --> 00:27:14,960 Speaker 3: it's a very unregulated space. 465 00:27:16,760 --> 00:27:22,440 Speaker 1: Raizone is marketing this Echo product to governments and intelligence agencies. 466 00:27:22,520 --> 00:27:24,640 Speaker 1: But are any companies using it. 467 00:27:25,119 --> 00:27:27,280 Speaker 3: Not as far as I know, And they do say 468 00:27:27,320 --> 00:27:29,920 Speaker 3: that they won't sell it to private companies. They say 469 00:27:29,920 --> 00:27:32,719 Speaker 3: that it's only a tool that they will sell to governments. 470 00:27:33,160 --> 00:27:35,720 Speaker 3: You know, we don't really know ultimately how it's being used, 471 00:27:35,720 --> 00:27:38,560 Speaker 3: but it's supposed to be used to fight crime and terrorism. 472 00:27:39,200 --> 00:27:40,880 Speaker 1: Ryan, thanks so much for coming on the show. 473 00:27:41,359 --> 00:27:42,800 Speaker 3: My pleasure, Thanks for having me on. 474 00:27:43,840 --> 00:27:45,840 Speaker 1: Thanks for listening to us here at The Big Take. 475 00:27:45,920 --> 00:27:49,439 Speaker 1: It's a daily podcast from Bloomberg and iHeartRadio. For more 476 00:27:49,480 --> 00:27:53,560 Speaker 1: shows from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or 477 00:27:53,600 --> 00:27:56,200 Speaker 1: wherever you listen, and we'd love to hear from you. 478 00:27:56,600 --> 00:28:00,000 Speaker 1: Email us questions or comments to Big Take at Bloomberg. 479 00:28:01,720 --> 00:28:05,000 Speaker 1: The supervising producer of The Big Take is Vicky Vergalina. 480 00:28:05,240 --> 00:28:09,240 Speaker 1: Our senior producer is Katherine Fink. Rebecca Shasson is our producer. 481 00:28:09,480 --> 00:28:14,119 Speaker 1: Our associate producer is Sam Gebauer. Raphael mcili is our engineer. 482 00:28:14,359 --> 00:28:18,520 Speaker 1: Our original music was composed by Leo Sidrin. I'm West Kasova. 483 00:28:18,720 --> 00:28:21,000 Speaker 1: We'll be back tomorrow with another Big Take.