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Speaker 1: From I Heeart podcasts, I Am Fab five Freddy and

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Speaker 1: this it's fifty years of hip hop podcast series. You know,

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Speaker 1: it's really amazing to think how far hip hop on

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Speaker 1: the radio has come. That was another piece of how

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Speaker 1: it used to be back in the days. But it

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Speaker 1: took a minute and that shift of radio coast to coast,

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Speaker 1: you know, mainstream stations and all these cities and states

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Speaker 1: not playing the music, that began to change in a

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Speaker 1: significant way. You know, it was a cultural shift. You know,

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Speaker 1: hip hop really has been a cultural revolution, you know,

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Speaker 1: the entire culture. It was not easy to get to

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Speaker 1: the point where you just hear hip hop on a

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Speaker 1: radio station all day, all the time, you know what

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Speaker 1: I mean. It was just not happening. It was massive

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Speaker 1: and major resistance. And you know, as far as that goes,

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Speaker 1: it literally was in twenty eighteen when rap overtook rock

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Speaker 1: as the most popular genre for music enthusiasts. And that's

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Speaker 1: across all the listening platforms you know, Spotify, Apple, eight

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Speaker 1: to Z. And so it's interesting that we're gonna get

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Speaker 1: deeper right now with some people that have worked in

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Speaker 1: radio all aspects of it, to give us the four

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Speaker 1: one one on how this all came to be, And

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Speaker 1: of course we got to get into New York's Hot

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Speaker 1: ninety seven pioneering and had the courage to step up

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Speaker 1: and be the first in New York City to go

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Speaker 1: all day, all the time with hip hop. Once again,

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Speaker 1: gotta give props to LA's kDa Y. They were the

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Speaker 1: first to do it on AM. But when we got

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Speaker 1: to going in New York, got to take it to

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Speaker 1: another level, no doubt doubt. Mony Love British born Grammy

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Speaker 1: nominated rapper and radio hosts.

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Speaker 2: Hip Hop Formatic Radio.

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Speaker 3: Once it kicked off and once other stations started up,

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Speaker 3: it definitely changed the scope of a radio period because

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Speaker 3: it's a window into all the neighborhoods and all the

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Speaker 3: areas and all the all the economic structures. It's a

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Speaker 3: window into that, right, It's a window into the Bronx.

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Speaker 3: It's the window went to Brooklyn. It's a window Winter

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Speaker 3: Crench Shaw, It's a window winter, you know. And it

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Speaker 3: definitely changed because now there's music flowing across all of

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Speaker 3: these air waves from artists that comes from all kinds

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Speaker 3: of economic backgrounds and then essentially speaks to people from

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Speaker 3: all economic backgrounds, and radio realizes now that they just

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Speaker 3: remember once before it was shut out. People didn't know

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Speaker 3: it was only to fly, the pretty and the glamorous.

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Speaker 3: Would hear the fly, the pretty and the glamorous or

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Speaker 3: on the radio, you know, and then it turned into

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Speaker 3: the fly, the pretty, end the glamorous. Now here people

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Speaker 3: out of apartments in the Bronx that ain't got windows.

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Speaker 2: You know what I mean. So it changed the.

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Speaker 3: Landscape of radio for the simple reason that radio became

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Speaker 3: a direct conduit into knowing what's going on in areas

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Speaker 3: that people perhaps don't live in. And that has continued

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Speaker 3: so now on any given award show, on any given

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Speaker 3: radio station concert show, you see all kinds of people

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Speaker 3: from all economic backgrounds come into that show to see

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Speaker 3: their favorite artists that also come from all different types

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Speaker 3: of economic background. But yeah, I'd say it definitely changed

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Speaker 3: the landscape of radio, period ed.

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Speaker 1: Lover Rapper, actor radio personality and former MTVVJ.

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Speaker 2: Oh My God.

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Speaker 4: Well, First of all, we bought the energy to radio

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Speaker 4: because there was no on hip hop radio station in

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Speaker 4: New York at the time. I remember a few years

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Speaker 4: earlier VLS had had all R and B, no hip hop,

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Speaker 4: like they had a slogan about them not playing rap

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Speaker 4: music on their radio. So once we came in, the

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Speaker 4: energy just automatically shifted because there was some place for

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Speaker 4: them to get played and they did not have to

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Speaker 4: wait for a specialty show. They didn't have to go.

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Speaker 4: I mean, God, bless everybody that I don't want this

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Speaker 4: to come out wrong because I don't want people to

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Speaker 4: think that I'm on my own and like these dudes

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Speaker 4: didn't matter, because they did matter, you know, the awesome

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Speaker 4: too matter, stretching, Barbido matter. You know, that was their

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Speaker 4: outlets for them to get their stuff played. There was

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Speaker 4: no FM that was just on a regular, everyday basis

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Speaker 4: playing hip hop and that's what Hot ninety seven was.

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Speaker 4: So once that happened, it really shifted the whole dynamic

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Speaker 4: of radio and hip hop radio in general. You know,

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Speaker 4: Steve went on to have a great consulting career, giving

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Speaker 4: away all the secrets that ed he gave us and

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Speaker 4: building all of these stations across the contry because there

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Speaker 4: was no real outl but he was the guy that

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Speaker 4: convinced them that it can be done. At m MISS Broadcast.

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Speaker 4: It convinced Julie Ellis running to hire some other dude

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Speaker 4: for the programming, and Steve convinced her that this can

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Speaker 4: happen at Disadviable and he won. He took a chance

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Speaker 4: of gamble. He took a gamble on me and Drake

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Speaker 4: because we had no real radio experience. I mean, Dre

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Speaker 4: did a del Fi radio and we did BLS Friday

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Speaker 4: and Saturday, but we didn't have that everyday experience. That's

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Speaker 4: what Lisa was there, you know, and it worked, and

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Speaker 4: it worked big time. So it shifted radio period because

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Speaker 4: now is the biggest market in the country. If you

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Speaker 4: made a rap record, there was some place that your

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Speaker 4: record can go into regular rotation, you know, not you

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Speaker 4: just got to wait for Red Alert to play it,

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Speaker 4: or you got a wait for Marley to play it,

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Speaker 4: or miss the Magic to say it.

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Speaker 3: You know.

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Speaker 2: That's it shifted everything for everybody.

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Speaker 1: Dj MB radio personality and host of the Breakfast Club.

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Speaker 2: Thank god.

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Speaker 5: I got lucky enough to be from New York where

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Speaker 5: the first hip hop radio station, big radio station, i

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Speaker 5: should say, was Hot ninety seven. That was one of

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Speaker 5: the big stations that was able to go from you know,

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Speaker 5: pop music, come Bibia, Cam Baby, Bba Call came to

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Speaker 5: hip hop. And I was lucky enough to be a

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Speaker 5: part of it where the whole thing was based off

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Speaker 5: of hip hop.

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Speaker 2: And I got lucky.

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Speaker 5: You know, there was college stations that played hip hop,

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Speaker 5: am stations that played hip hop. We never had a

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Speaker 5: real big station and not ninety seven was the start

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Speaker 5: of that money love.

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Speaker 3: Mister Magic and Molliemore are the Ore and Red Alert

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Speaker 3: opposite stations. Are the ambassadors, not part of an ambassador group,

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Speaker 3: the ambassadors of breaking down stereo typically musically biased radio

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Speaker 3: and allowing the floodgates to be open for hip hop

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Speaker 3: culture to be listened to, appreciated, and understood. They're the gatekeepers.

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Speaker 3: They were the ones that was like, look, radio, you

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Speaker 3: better see what the heck is going on and be

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Speaker 3: a part.

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Speaker 2: Of this before it takes you its steps on you.

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Speaker 3: And basically mister Magic, Molly Maul and Red Alert those

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Speaker 3: were the gatekeepers for hip hop culture.

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Speaker 2: They are the gatekeepers.

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Speaker 3: For hip hop culture's popularity across all broadbands.

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Speaker 4: Ed Lover, of course you know mister Magic, Molly mal

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Speaker 4: who DJ read Alert an all Radio, the Supreme Team

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Speaker 4: show Stretching Bobbito definitely the Awesome too. Absolutely, without the

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Speaker 4: shadow of a doubt, the Morning Show with Ed, Lisa

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Speaker 4: and Dre for sure from Flex for sure, you know

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Speaker 4: on the reggae tip for sure, Angie for sure, what

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Speaker 4: she's been able to accomplish Our love absolutely would say

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Speaker 4: the Breakfast These are the you know, that's just some

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Speaker 4: of them, staple shows in New York City that have

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Speaker 4: managed to change the landscape.

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Speaker 1: This is going to be fascinating getting this story here.

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Speaker 1: It's really amazing about what happened at Power one oh

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Speaker 1: five point one with The Breakfast Club. This has become

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Speaker 1: hip hop's most influential radio show ever. Power one oh

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Speaker 1: five ones the Breakfast Club. They also like to call

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Speaker 1: it the world's most dangerous morning show. And it's based

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Speaker 1: in New York City and it's hosted by DJ Mby

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Speaker 1: and Charlemagne the God. Angela E, who was the third

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Speaker 1: of the co hosts, recently left to do her own thing,

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Speaker 1: but they're currently syndicated around the country, and of course

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Speaker 1: Charlemagne is doing a lot of other things, as is Enva.

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Speaker 1: But the morning shows brilliance and popularity and longevity have

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Speaker 1: been revered and really has served as a beacon. It's definitely,

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Speaker 1: without question, the most impactful hip hop morning show ever

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Speaker 1: Doc Winter, iHeartMedia, President of Hip hop and R and

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Speaker 1: B Programming and program director at Real ninety two point

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Speaker 1: three in LA.

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Speaker 6: And The Breakfast club Man Breakfast club Man Like Wow.

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Speaker 6: Calik Jack was the program director in New York, legendary

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Speaker 6: program director Brilliant Mind looking for a morning show. I

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Speaker 6: can't remember who previous morning show was. It might have

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Speaker 6: been Big Tigger after Star was gone and we had

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Speaker 6: a show that was on him for a little while.

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Speaker 6: And so I remember, you know, talking to him and

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Speaker 6: he said, hey, you know, at this idea for the show,

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Speaker 6: and you know, these are the three people. Remember Envy

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Speaker 6: And of course I remember Envy because Envy was embroiled

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Speaker 6: in the whole thing with Star when he left. And

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Speaker 6: I remember like, okay, so we hired a guy that

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Speaker 6: you know that suit us. I guess, okay, you know

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Speaker 6: that's fine.

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Speaker 1: I mean, I get it.

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Speaker 6: We were wrong, and so this's you know, then you

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Speaker 6: know this guy named Charlemagne, and then you know, I remember,

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Speaker 6: you know, him referencing Angela.

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Speaker 1: I'm like, okay, cool. So I find in New York

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Speaker 1: for a meeting.

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Speaker 6: And we're in the conference room and you know, they're

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Speaker 6: just being themselves. They're just talking and joking and ribbing

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Speaker 6: one of each other. And I think the reason why

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Speaker 6: I was in the meeting at that time was because

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Speaker 6: there was this notion when we moved to this new

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Speaker 6: measuring system called PPM. It's the one that currently exists.

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Speaker 6: It's a meter that things move really quickly, that we

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Speaker 6: should know within you know, weeks or months, that whether

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Speaker 6: or not a show was going to work or not.

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Speaker 6: It had been several months, might have been six or

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Speaker 6: eight months by then, and the show, you know, patton't

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Speaker 6: gained any traction yet from a ratings perspective. So I

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Speaker 6: was kind of like, I was kind of going in

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Speaker 6: there basically to say, yeah, it's going to Oh no,

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Speaker 6: it's not going to work. And I remember being in

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Speaker 6: a conference room with them, and I had heard the

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Speaker 6: show on the radio, but I remember being in a

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Speaker 6: conference room with them, and I was like, man, like,

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Speaker 6: this thing that they have between them, this relationship, this

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Speaker 6: this energy, like when this hits, when this when the

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Speaker 6: when the audience comes. And and what we we we

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Speaker 6: since learned is that people's behavior still has to change.

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Speaker 6: So whatever that previous show was that left the audience

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Speaker 6: said Okay, well, that show's left, So I'm gonna go

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Speaker 6: over here, and I'm gonna go over here, and I'm

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Speaker 6: going over there. And so in my mind, based on

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Speaker 6: what I saw, I was like, when these people come

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Speaker 6: back and spend time with this show and get to

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Speaker 6: understand the roles of these characters, and this thing could

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Speaker 6: be huge. But I will tell you that I had

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Speaker 6: no idea would be as huge as it once. I'm

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Speaker 6: not even gonna sit here in front and tell you

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Speaker 6: I knew it was like I knew, I knew it

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Speaker 6: was good. I knew what I heard in that room

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Speaker 6: was great, the chemistry, the camaraderie. But and then the

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Speaker 6: internet hits and what they were able to do with

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Speaker 6: their From a social.

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Speaker 1: Perspective, some of you guys listening to this probably began

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Speaker 1: your morning listening to The Breakfast Club. Right now, we're

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Speaker 1: going to get into the whole story of how these

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Speaker 1: guys put this dynamic show together. Charlamagne the God, co

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Speaker 1: host of The Breakfast Club, founder of the Black Effect

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Speaker 1: podcast network and Media Mode.

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Speaker 2: All of us were sidekicks. I was a sidekick for

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Speaker 2: Wendy Williams. Vy was a sidekick from the Jones Angelie

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Speaker 2: at the time was the sidekick for Pipe the Sounds

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Speaker 2: and me and Me and Nby knew each other because

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Speaker 2: we would run into each other all the time. NB

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Speaker 2: helped me. I had an artist you know at the

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Speaker 2: time named Little Roothe and Little Rules from South Carolina.

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Speaker 2: You know, you got a song called Nasty Song and

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Speaker 2: a lot Lotto just redid it actually, and Envy was

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Speaker 2: like the first person to play that song on a

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Speaker 2: national level, like he played it on High ninety seven.

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Speaker 2: Meet him and Wendy's husband, you know, had had a

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Speaker 2: lunch meeting one time. But I was just trying to

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Speaker 2: I was telling him what I was doing with South Carolina,

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Speaker 2: trying to tell him what I was doing with breaking

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Speaker 2: the artist. You know, we the next state from the

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Speaker 2: South to pop off. We've never popped off, YadA, YadA, YadA,

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Speaker 2: And he just played the record off the strength. So

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Speaker 2: we've had a relationships since way back then. That was

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Speaker 2: like oh seven or eight, you know Angela Yee. You

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Speaker 2: know when I got fired in two thousand and the nine. Yeah,

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Speaker 2: when I got fired from I think it was before Philly,

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Speaker 2: when I got fired from Wendy. It was either when

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Speaker 2: I got fired from Wendy in before Philly or right

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Speaker 2: after Philly. Angela was doing her show on Shade forty

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Speaker 2: five and she used to invite me to come up

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Speaker 2: with co host. So I used to go up to

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Speaker 2: her Shade forty five show and co host with her

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Speaker 2: on the morning show. So we definitely had a relationship,

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Speaker 2: you know what I mean. I remember g spent texting

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Speaker 2: me when I was on with Angels like, Yo, y'all

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Speaker 2: sound really good together. You know, that was actually supposed

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Speaker 2: to be this shit. It was supposed to be me

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Speaker 2: and Angela ad first, and then they put Envy in

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Speaker 2: the mix because Envy was the guy in New York

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Speaker 2: that everybody knew dj MB who got with me.

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Speaker 5: They was like, well, we wanted to make a DJMB

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Speaker 5: warning show and I'm like nope. And I was like,

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Speaker 5: well why not? I said, well the reason why is

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Speaker 5: this is what I'm thinking. I'm like, if the show fails,

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Speaker 5: I can't go back to mid days, I can't go

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Speaker 5: back to the afternoons because I'm gonna look like a failure.

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Speaker 2: I said.

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Speaker 5: And also, whether you bring on the team, you never

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Speaker 5: want them to feel like somebody's bigger than the other,

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Speaker 5: because that's when you get jealousy. So at the time, Charlemagne,

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Speaker 5: who was fired a couple of times, was sending in

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Speaker 5: Cadillac like skits and conversations and he was trying to

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Speaker 5: go and Cadillac really liked Charllemane. He was like, yo,

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Speaker 5: I think you should work with Charlemagne.

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Speaker 2: And I'm like nah. He's like, well why not? I

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Speaker 2: say done?

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Speaker 5: He got fired three four times. Bro, I'm like, I

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Speaker 5: got kids. At the time, I had two kids. I'm like,

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Speaker 5: I got kids. He's like, no, on what I think

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Speaker 5: Charlamagne's good. You should have a conversation. I was like,

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Speaker 5: I know, Charlemagne but scary. He was like, nah, he's changed,

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Speaker 5: He's changed quick. Then he was like, we got this

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Speaker 5: girl that we're thinking about, Angela Yee.

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Speaker 2: I'm like what.

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Speaker 5: I'm like, she works at satellite radio. She cursed us

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Speaker 5: like a Sela. You ever heard a show one of

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Speaker 5: these curses were out of here. No, we're gonna talk

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Speaker 5: him down. We're gonna we're gonna make sure that she

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Speaker 5: does a curse.

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Speaker 2: So I was like, all right, well let's try it.

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Speaker 1: Let's rock out.

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Speaker 5: And they kind of put us all together in the

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Speaker 5: room and started, you know, practicing and going through stuff,

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Speaker 5: and you know, we started coming up with names. At

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Speaker 5: the time, Lebron just went to Miami, so we was like, yo,

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Speaker 5: let's call us us the Big Three. Then like you know,

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Speaker 5: did Charlmae was like, Yo, let's do a luminanaut in

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Speaker 5: the morning. Let's do this one and that one and

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Speaker 5: that one and that one. And then somebody said the

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Speaker 5: Breakfast Club was like, let's do it, let's rock with.

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Speaker 5: We started from then and the first couple of months

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Speaker 5: we was trashed.

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Speaker 1: Horrible.

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Speaker 2: I'm sucky. We couldn't get right.

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Speaker 5: It was really really, really really bad, to the point

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Speaker 5: where they looked like they were gonna flip the switch,

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Speaker 5: changed the whole station the country. That's how bad we were.

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Speaker 5: And then ray J happened at one drunk night when

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Speaker 5: ray J was out in Vegas and he called I

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Speaker 5: was in the middle of my mix. I remember he called, Yo,

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Speaker 5: RAYJ is on the phone. Ray was separated.

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Speaker 2: We're gonna put you on. Just don't curse, all right?

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Speaker 2: I bet envy ray Yo, Charlemagne IV?

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Speaker 1: What what happened?

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Speaker 3: Are we live?

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Speaker 1: No? No?

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Speaker 2: No, no no, yes, yes yes we live?

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Speaker 1: Yes? Okay, So I ain't gonna curse with these punks

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Speaker 1: and excuse my language, but you know what I'm saying,

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Speaker 1: be whoever you want to be, love whoever you want

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Speaker 1: to love. I didn't mean it like that.

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Speaker 5: I just meant when you want to disrespect me and

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Speaker 5: the Money team, And we got seven rose voices.

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Speaker 1: Outside and we just made three hundred and fifty wax

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Speaker 1: on it.

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Speaker 3: Don't disrespect me me.

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Speaker 5: He did that, and now was probably the first, the

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Speaker 5: first viral moment ever Ray J in Vegas talking about

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Speaker 5: five being with Floyd Maywebber and that clip just started going.

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Speaker 5: Then everybody wanted to know who those three individuals, Who's

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Speaker 5: the breakfast club?

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Speaker 1: Who is that?

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Speaker 2: Who is this breakfast club people?

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Speaker 5: And now it just started growing, growing and growing, and

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Speaker 5: you know, we all have relationships. I have relationship with

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Speaker 5: World Star because I knew Q.

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Speaker 2: I have relationship with.

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Speaker 5: This Is fifty because me and fifty was cool. You know,

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Speaker 5: we have relationship with Jasmine Brand and all these things.

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Speaker 5: So we would use them as our tool and use

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Speaker 5: them as a form of promote before people started doing it.

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Speaker 5: So all our videos were on World Star, all our

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Speaker 5: videos were on This Is fifty, And it just started

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Speaker 5: growing and the rest is system.

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Speaker 1: This is special right here getting a four one one

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Speaker 1: on how DJ MV and Charlemagne the God created that

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Speaker 1: special secret radio Sauce Baby, the Breakfast Club, Charlemagne the God.

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Speaker 2: We are the longest running syndicated morning show that came

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Speaker 2: from hip hop Sluthor Tom Joining Sluthor, Douve Banks Legends,

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Speaker 2: p'h bleft the Dead Tom Banks legends, you know. But

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Speaker 2: they were adult contemporary. They were rooted in the adult

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Speaker 2: contemporary from the beginning. We are a hip hop radio

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Speaker 2: show that started from a hip hop and R and

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Speaker 2: B radio station, you know, Power one oh five. And

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Speaker 2: this is why I can't wait to do the Breakfast

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Speaker 2: Club documentary because if you look at the last thirteen

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Speaker 2: years of media that derived from the structure of the

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Speaker 2: Breakfast Club. You know, thirteen years ago when we came together,

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Speaker 2: I was putting my interviews online, and we were putting

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Speaker 2: the interviews online. Angelie was putting her interviews all line.

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Speaker 2: That was the one request that we had the ieeard like, yo,

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Speaker 2: y'all gotta have a camera in here with us every day.

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Speaker 2: Every interview gotta be recorded, Every interview gotta go online.

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Speaker 2: You know. We started that. We started that trend of

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Speaker 2: radio stations doing that, making sure that their content was

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Speaker 2: online every day, making sure that their interviews were online

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Speaker 2: every day. We were the ones having those long form

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Speaker 2: conversations and putting them up online thirteen years ago, way

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Speaker 2: before podcasts, you know what I'm saying, Way before other

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Speaker 2: other radio shows that were doing that. That was us,

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Speaker 2: and so that's that's that's to me. We changed the

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Speaker 2: landscape of how people, you know, distribute their content, and

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Speaker 2: I think we changed the landscape of how a lot

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Speaker 2: of people in the hip hop space, you know, conduct conversations.

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Speaker 2: You know, don't get me wrong. Long form conversations existed

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Speaker 2: way before us, way before us. You know the Barbers

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Speaker 2: Walters and the Diane Sawyers, and you know the Wendy

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Speaker 2: Williams and you know even Angie Martinez, you know, but

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Speaker 2: even with them, I don't know how long form Angie

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Speaker 2: and Wendy's interview were. They always seem like conversations. I

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Speaker 2: don't know how long they were. But we we're the

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Speaker 2: ones that started taking that content, putting it all one

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Speaker 2: and if people really look back at it, like we

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Speaker 2: change the landscape of not just radio forever, but but

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Speaker 2: media in general as far as like podcasts and everything

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Speaker 2: else dj MB.

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Speaker 5: If it wasn't for the Breakfast Club, a lot of

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Speaker 5: these people wouldn't be doing podcasts like it influenced the

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Speaker 5: long the long interview form. You know, think about it,

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Speaker 5: We do interviews for an hour. Nobody was doing that beforehand.

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Speaker 5: They were doing segment's ten minione interviews can get him

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Speaker 5: out and in and out. We were doing the long interviews.

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Speaker 5: Watch the long interview online and you know, break it

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Speaker 5: up for for things like we are fluence so much

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Speaker 5: where other companies have tried to create their.

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Speaker 1: Own breakfast club.

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Speaker 5: You're this person, You're that person, You're this person, you know,

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Speaker 5: and it has it worked, no, because it's like every

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Speaker 5: once in a while, and I'm not just saying it

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Speaker 5: because I'm part of it, but every once in a

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Speaker 5: while you get that one special piece that's like this

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Speaker 5: is special. That was the Breakfast Club. That was Michael Jordan,

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Speaker 5: that was Lebron, that is Hove, that is those pieces

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Speaker 5: that you'd be like, wow, this is just it's just

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Speaker 5: so organic. Like if you look at all those people

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Speaker 5: like they were just like, oh he was organic. He

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Speaker 5: wasn't you know, billions of dollars putting into him. He

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Speaker 5: was a street dude that just caught on in people

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Speaker 5: like and that's what The Breakfast Club was. I do

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Speaker 5: think The Breakfast Club is the most impactful, longest running

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Speaker 5: hip hop morning show ever.

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Speaker 2: That is a lot of other morning shows, whether it's

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Speaker 2: ed Love.

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Speaker 5: And Dre, whether it's Tom Joyner, whether it's a Starring Buck,

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Speaker 5: whether it's all those shows. But I just think as

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Speaker 5: far as longevity and what we created and started, it's

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Speaker 5: just something different.

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Speaker 1: I mean, keep in mind, radio is still important, don't

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Speaker 1: get it twisted, but it's definitely nowhere near as important

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Speaker 1: as it used to be, largely due to streaming platforms

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Speaker 1: like where you guys are probably listening to the podcast

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Speaker 1: right now. Millions and millions of songs are just a

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Speaker 1: few clicks away, and once again, podcast like what we're

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Speaker 1: doing right here. So make sure you tell a friend,

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Speaker 1: tell a friend to tap on it as we break

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Speaker 1: this fifty years of hip hop history all the way down.

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Speaker 1: Charlemagne the God.

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Speaker 2: Yeah, I've never known anything but rap. You know, I'm

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Speaker 2: forty four years old. I was born in nineteen hundred

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Speaker 2: and seventy eight, so you know, the first time I

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Speaker 2: ever heard of rap record was my cousin Tie let

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Speaker 2: me hear Eric being rock campaign in full. I was

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Speaker 2: like ten years old, you know. And my sister and

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Speaker 2: my oldest sister, she was salt and pepper and kidn't

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Speaker 2: play like. She was all into that. And you know,

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Speaker 2: I tell people all the time, rap has never been

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Speaker 2: anything but the biggest to me because even growing up,

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Speaker 2: the TV shows we used to watch were all hip hop. Like,

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Speaker 2: you know, you watch Martin, and hip hop artists would

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00:22:45,920 --> 00:22:49,000
Speaker 2: be on Martin, you know you would watch I remember

437
00:22:49,080 --> 00:22:53,320
Speaker 2: watching Cosby Show when cousin Pam Eric Alexander started showing

438
00:22:53,400 --> 00:22:55,959
Speaker 2: up and she was hip hopped out. You know, the

439
00:22:55,960 --> 00:22:59,160
Speaker 2: fresh Prince of bel Aad. That's the fresh Prince. That's

440
00:22:59,200 --> 00:23:02,359
Speaker 2: Will Smith DJ Jaddy Jeffers on the show Limit is Single,

441
00:23:02,520 --> 00:23:05,720
Speaker 2: Queen Latifa was all limits single like hip hop can

442
00:23:05,840 --> 00:23:09,159
Speaker 2: play in house party like. Hip hop was always the

443
00:23:09,280 --> 00:23:11,159
Speaker 2: biggest thing to me. There's never been a time in

444
00:23:11,200 --> 00:23:12,760
Speaker 2: my life where I looked at hip hop as a

445
00:23:12,800 --> 00:23:16,240
Speaker 2: subgenre like hip hop has always been my world. The

446
00:23:16,320 --> 00:23:19,160
Speaker 2: music we listen to, the TV shows we watch, hip

447
00:23:19,200 --> 00:23:21,639
Speaker 2: hop was all around us. It always felt like to me,

448
00:23:21,760 --> 00:23:24,399
Speaker 2: everybody else was laid on hip hop and lovely.

449
00:23:24,600 --> 00:23:27,480
Speaker 4: Before when we first started, I would say radio help

450
00:23:27,520 --> 00:23:30,439
Speaker 4: propel hip hop, but now I say hip hop keeps

451
00:23:30,880 --> 00:23:36,240
Speaker 4: radio alive. Definitely, absolutely in this market, today's age Absolute

452
00:23:36,960 --> 00:23:37,680
Speaker 4: dj NB.

453
00:23:38,119 --> 00:23:41,800
Speaker 5: I think hip hop has definitely kept radio alive. But

454
00:23:41,880 --> 00:23:46,200
Speaker 5: I also feel like it's the people buying it. Everybody

455
00:23:46,240 --> 00:23:52,080
Speaker 5: wants to tap into our culture. Everybody White, Asian, Indian,

456
00:23:53,280 --> 00:23:58,960
Speaker 5: doesn't matter. Because our culture, Black people, African American people,

457
00:23:59,520 --> 00:24:03,640
Speaker 5: we make and if you look at any culture out there,

458
00:24:04,160 --> 00:24:06,640
Speaker 5: they want to be a part of it. Where they

459
00:24:06,720 --> 00:24:12,160
Speaker 5: dress like us, talk like us, sing like us, drive

460
00:24:12,359 --> 00:24:12,720
Speaker 5: like us.

461
00:24:12,760 --> 00:24:14,200
Speaker 2: Like we make everything cool.

462
00:24:14,400 --> 00:24:17,240
Speaker 5: And if you think any other culture out there, other

463
00:24:17,240 --> 00:24:19,440
Speaker 5: people might take little things here and there, but not

464
00:24:19,600 --> 00:24:22,440
Speaker 5: like this. We could put bigger rims on a car,

465
00:24:23,000 --> 00:24:25,840
Speaker 5: We could put TVs in a car, We could put

466
00:24:25,880 --> 00:24:28,960
Speaker 5: swangers where these big ass things that come out like

467
00:24:29,320 --> 00:24:30,639
Speaker 5: and we make it cool.

468
00:24:30,960 --> 00:24:32,879
Speaker 2: We made baggy jeans hang off your.

469
00:24:32,800 --> 00:24:37,400
Speaker 5: Ass cool, where these designers are making jeans that look

470
00:24:37,480 --> 00:24:39,800
Speaker 5: like they hang off that your ass. You know, we

471
00:24:39,880 --> 00:24:43,040
Speaker 5: made the fact that you can wear you know, throwback

472
00:24:43,119 --> 00:24:45,679
Speaker 5: jerseys cool. You know, we make the fact that you

473
00:24:45,720 --> 00:24:48,560
Speaker 5: wear Jordan's cool. Like everything that we do and talk

474
00:24:48,600 --> 00:24:49,640
Speaker 5: and wear and slang.

475
00:24:50,119 --> 00:24:50,840
Speaker 2: We made cool.

476
00:24:52,240 --> 00:24:56,720
Speaker 5: You got every culture wearing masks now to this day,

477
00:24:57,200 --> 00:24:59,880
Speaker 5: full shisty masks where if like you got white kids

478
00:25:00,040 --> 00:25:03,800
Speaker 5: Suburbia wearing them, there's no reason to wear them. They

479
00:25:03,880 --> 00:25:06,440
Speaker 5: wearing because that I mean even to the point where

480
00:25:06,520 --> 00:25:09,720
Speaker 5: to something as little as you go to La and

481
00:25:09,760 --> 00:25:12,359
Speaker 5: you see, you know, these kids from Suburbia wearing hoodies

482
00:25:12,359 --> 00:25:16,360
Speaker 5: in the summer because their favorite rappers are doing it,

483
00:25:16,720 --> 00:25:18,840
Speaker 5: their favorite artists are doing it. So that's the type

484
00:25:18,880 --> 00:25:22,360
Speaker 5: of thing that our culture creates where the world wants

485
00:25:22,480 --> 00:25:25,080
Speaker 5: to follow it. I'm just mad that the world makes

486
00:25:25,160 --> 00:25:27,639
Speaker 5: money off of it that we don't make. But we

487
00:25:27,760 --> 00:25:31,080
Speaker 5: create so many different fads, jewelry chains, the watch is

488
00:25:31,119 --> 00:25:32,960
Speaker 5: to blame the ice to this, to that, to this,

489
00:25:33,040 --> 00:25:35,080
Speaker 5: to that. You know, I just wish that we was

490
00:25:35,119 --> 00:25:36,760
Speaker 5: able to profit off for a lot of that stuff.

491
00:25:37,320 --> 00:25:41,880
Speaker 2: Charlemagne the God hip hop is absolutely you know, kept

492
00:25:41,960 --> 00:25:44,399
Speaker 2: radio alive. And that's why it's so interested now that

493
00:25:44,440 --> 00:25:47,720
Speaker 2: we live in a culture that's kind of like reversed

494
00:25:47,760 --> 00:25:50,280
Speaker 2: a little bit, right because right now hip hop media

495
00:25:50,680 --> 00:25:52,800
Speaker 2: keeps a lot of rappers alive because sadly, a lot

496
00:25:52,840 --> 00:25:55,280
Speaker 2: of these rappers are known more for they say in

497
00:25:55,280 --> 00:25:59,040
Speaker 2: interviews than they are, you know, for their music. You know,

498
00:25:59,280 --> 00:26:01,679
Speaker 2: sometimes these was got to go do a great conversation

499
00:26:01,880 --> 00:26:04,960
Speaker 2: just to get people interested in their music. And I

500
00:26:05,040 --> 00:26:08,000
Speaker 2: think that's something that rappers started noticing years ago because

501
00:26:08,080 --> 00:26:10,159
Speaker 2: and it wasn't just the breakfast stuff. I got to

502
00:26:10,440 --> 00:26:13,120
Speaker 2: sleute our got combat Jack rest in Peach Reggio Sa.

503
00:26:13,240 --> 00:26:16,040
Speaker 2: You know a lot of rappers were going to him

504
00:26:16,240 --> 00:26:18,840
Speaker 2: early early, like like the j Coles and then we're

505
00:26:18,880 --> 00:26:21,320
Speaker 2: going to sit down with him and have these long

506
00:26:21,440 --> 00:26:24,040
Speaker 2: form conversations because they know that they were able to

507
00:26:24,080 --> 00:26:27,080
Speaker 2: sit down and be able to express themselves in ways

508
00:26:27,119 --> 00:26:30,600
Speaker 2: they probably couldn't do in the more you know, quicker interviews,

509
00:26:30,600 --> 00:26:32,320
Speaker 2: and they were able to go in there and kind

510
00:26:32,359 --> 00:26:35,359
Speaker 2: of like sell their music because that's what you had

511
00:26:35,400 --> 00:26:37,440
Speaker 2: to do, right, Like, you you can't just put out

512
00:26:37,440 --> 00:26:39,160
Speaker 2: the music anymore. You had to kind of like sell

513
00:26:39,240 --> 00:26:42,080
Speaker 2: your music, you know, to the people. And that's what's happened,

514
00:26:42,080 --> 00:26:44,320
Speaker 2: That's what's happening now. Hip Hop is the reason there

515
00:26:44,359 --> 00:26:46,200
Speaker 2: is a hip hop radio, Like there's no there'd be

516
00:26:46,280 --> 00:26:48,720
Speaker 2: no hip hop radio without hip hop music. Like hip

517
00:26:48,720 --> 00:26:52,040
Speaker 2: hop music literally created hip hop radio. Hip hop became

518
00:26:52,080 --> 00:26:54,879
Speaker 2: such a big genre of music that there was a

519
00:26:54,960 --> 00:26:59,840
Speaker 2: need to have hip hop only radio stations.

520
00:27:01,880 --> 00:27:04,520
Speaker 1: On the next episode of the Fifty Years of Hip

521
00:27:04,520 --> 00:27:07,960
Speaker 1: Hop podcast series, we're gonna get deep into what the

522
00:27:08,240 --> 00:27:12,159
Speaker 1: MC does and what the MC is all about. All

523
00:27:12,240 --> 00:27:16,320
Speaker 1: of this thing started with DJ's you know, mixing and

524
00:27:16,400 --> 00:27:19,919
Speaker 1: cutting and scratching out as a foundation. Those dudes that

525
00:27:20,040 --> 00:27:23,000
Speaker 1: hold that MC took it to another level, and the

526
00:27:23,119 --> 00:27:25,960
Speaker 1: rapper man. That's really something that we're gonna dive deep

527
00:27:26,040 --> 00:27:28,200
Speaker 1: into and talk to some of the best that ever did.

528
00:27:29,600 --> 00:27:33,000
Speaker 1: This episode has been executive produced by Dolly S. Bishop,

529
00:27:33,359 --> 00:27:37,080
Speaker 1: hosted and produced by your Boy Fab five Freddy. Produced

530
00:27:37,080 --> 00:27:41,680
Speaker 1: by Aaron A. King Howard, Edit mixed sound by Dwayne Crawford,

531
00:27:42,200 --> 00:27:46,360
Speaker 1: music scoring by Trey Jones, Talent booking by Nicole Spence,