1 00:00:00,440 --> 00:00:03,120 Speaker 1: Welcome the Cannabis Talk one oh one featuring Blue with 2 00:00:03,279 --> 00:00:07,200 Speaker 1: Joe Bronde, the world's number one source for everything cannabis. 3 00:00:07,240 --> 00:00:09,360 Speaker 2: Hello, welcome to Cannabis Talk one on one, the world's 4 00:00:09,440 --> 00:00:12,280 Speaker 2: number one source for everything cannabis. Money is Blue, alongside 5 00:00:12,280 --> 00:00:14,440 Speaker 2: it is mister Joe Grande. You are now tuned into 6 00:00:14,480 --> 00:00:16,000 Speaker 2: the greatest cannabis show on the planet. 7 00:00:16,079 --> 00:00:17,680 Speaker 3: That's right, you, guys. Thank you for checking out our 8 00:00:17,720 --> 00:00:19,240 Speaker 3: show all around the world. Make sure you check out 9 00:00:19,280 --> 00:00:21,560 Speaker 3: the website Cannabis Talk one oh one dot com as 10 00:00:21,560 --> 00:00:23,160 Speaker 3: we have so many great articles and blogs on the 11 00:00:23,200 --> 00:00:24,520 Speaker 3: site for you to check out a lot of great 12 00:00:24,560 --> 00:00:26,279 Speaker 3: information right there. And of course you can click on 13 00:00:26,280 --> 00:00:28,639 Speaker 3: the Cannabis Talk magazine you really want to see some 14 00:00:28,680 --> 00:00:30,720 Speaker 3: cool stuff going to peep that out too, and feel 15 00:00:30,720 --> 00:00:32,159 Speaker 3: free to give us a call any time one eight 16 00:00:32,240 --> 00:00:34,400 Speaker 3: hundred and four twenty nineteen eighty or make sure you 17 00:00:34,479 --> 00:00:36,720 Speaker 3: check out our ig page at Cannabis Talk one oh one. 18 00:00:36,800 --> 00:00:38,440 Speaker 4: My brother from Another brother, Blue is at the. 19 00:00:38,479 --> 00:00:41,080 Speaker 3: Number one Christopher Wrights and I am at Joe Bronde 20 00:00:41,200 --> 00:00:42,840 Speaker 3: fifty two. And if you want to turn your typical 21 00:00:42,880 --> 00:00:44,200 Speaker 3: into something special, folks. 22 00:00:43,920 --> 00:00:45,519 Speaker 4: When it comes to in these products, the. 23 00:00:45,479 --> 00:00:48,400 Speaker 3: Flavor youutation just as enjoyable as you're feeling your experience. 24 00:00:48,680 --> 00:00:53,800 Speaker 3: Visit the website loranoils dot com. Our guest today Edwin Ludwig. 25 00:00:53,840 --> 00:00:54,639 Speaker 4: What a cool name. 26 00:00:54,720 --> 00:00:58,720 Speaker 3: He's the global brand manager at Zippo, responsibility and responsible 27 00:00:58,720 --> 00:01:02,240 Speaker 3: for the company's lighter, the Fuel and the Lifestyle product categories. 28 00:01:02,560 --> 00:01:06,319 Speaker 3: He's joined Zippo back in twenty nineteen with fifteen years 29 00:01:06,319 --> 00:01:10,479 Speaker 3: of brand marketing experience. Celebrating more than eighty five years 30 00:01:10,520 --> 00:01:12,880 Speaker 3: of business. You guys, Zippo has been one of the 31 00:01:12,920 --> 00:01:15,000 Speaker 3: most recognizable brands in the world. 32 00:01:15,040 --> 00:01:17,400 Speaker 5: It's like Nike to me, it's like Apple. 33 00:01:17,360 --> 00:01:20,200 Speaker 3: Hello, pick up your phone, and has produced more than 34 00:01:20,319 --> 00:01:23,600 Speaker 3: six hundred million wind proof lighters, each backed by an 35 00:01:23,680 --> 00:01:27,560 Speaker 3: unparalleled lifetime guarantee, which is crazy and that's what you 36 00:01:27,600 --> 00:01:29,720 Speaker 3: think of when you think of that Zipo lighter, that 37 00:01:29,800 --> 00:01:34,920 Speaker 3: lifetime guarantee. Born from Zippo's legacy of fire durability and reliability, 38 00:01:35,200 --> 00:01:38,319 Speaker 3: Zippo offers a full line of products designed to enhance 39 00:01:38,360 --> 00:01:42,520 Speaker 3: the outdoor experience. Zippo offers the performance consumers expect while 40 00:01:42,600 --> 00:01:45,800 Speaker 3: establishing a new standard for quality that sets the brand 41 00:01:45,840 --> 00:01:49,680 Speaker 3: apart in the marketplace. With products for flame cooking and comfort. 42 00:01:49,760 --> 00:01:53,880 Speaker 3: Zippo outdoor products are engineered to exceed and provides an 43 00:01:53,960 --> 00:01:57,480 Speaker 3: outdoor experience that is unmistakably Zippo, and that is a 44 00:01:57,560 --> 00:01:59,880 Speaker 3: fact as a matter of fact. In addition to the 45 00:02:00,000 --> 00:02:04,600 Speaker 3: classic Zippo lighters, Zippo also markets candle lighters, utility lighters, 46 00:02:04,920 --> 00:02:08,760 Speaker 3: men's apparels and accessories, and outdoor products. Check out the 47 00:02:08,760 --> 00:02:12,680 Speaker 3: website Zippo dot com. Are on Instagram at Original Zippo. 48 00:02:13,000 --> 00:02:15,000 Speaker 3: Our guest, Edwin though Blue. I gotta tell you this 49 00:02:15,040 --> 00:02:17,680 Speaker 3: guy right here not only is a tall, good looking 50 00:02:17,760 --> 00:02:22,959 Speaker 3: chap magnum kum laud okay, Vice President, Student Government Association, 51 00:02:23,400 --> 00:02:29,040 Speaker 3: Public Relations Director, Student Government Association, the chair Student Concerns Committee, 52 00:02:29,240 --> 00:02:32,200 Speaker 3: Graphic design manager at Pennwest College. 53 00:02:32,639 --> 00:02:34,760 Speaker 4: Doing your day, I do my research. Player. 54 00:02:34,919 --> 00:02:38,040 Speaker 6: That's good. 55 00:02:38,080 --> 00:02:38,680 Speaker 4: That's a good sign. 56 00:02:38,919 --> 00:02:42,640 Speaker 3: Congratulations he's a college grad. Please welcome Edwin Logwin to 57 00:02:42,720 --> 00:02:43,160 Speaker 3: the building. 58 00:02:43,240 --> 00:02:44,120 Speaker 4: Babies, ma'am. 59 00:02:44,639 --> 00:02:47,440 Speaker 3: You know I say those things because those things impress me. Dog, 60 00:02:47,480 --> 00:02:48,840 Speaker 3: you know, I mean, and I'm not just saying that 61 00:02:48,880 --> 00:02:50,880 Speaker 3: to bullshit you. When I read that about you on 62 00:02:50,919 --> 00:02:53,280 Speaker 3: your LinkedIn, I was like, Oh, people need to recognize 63 00:02:53,320 --> 00:02:54,720 Speaker 3: these things, because that's what you were doing when you 64 00:02:54,720 --> 00:02:57,800 Speaker 3: were younger and nobody cared and it was like not recognized, 65 00:02:57,840 --> 00:03:00,200 Speaker 3: no big deal. Those are the things that you did 66 00:03:00,760 --> 00:03:02,919 Speaker 3: when you were a young man and you're still a 67 00:03:02,960 --> 00:03:05,440 Speaker 3: young man, but you know you did them just because 68 00:03:05,480 --> 00:03:08,360 Speaker 3: you cared and you wanted to help everybody out because 69 00:03:08,440 --> 00:03:12,160 Speaker 3: all those organizations I mentioned. But receiving magnum kulau, that's 70 00:03:12,160 --> 00:03:14,200 Speaker 3: what that you earn that you know what I'm saying, 71 00:03:14,240 --> 00:03:16,320 Speaker 3: And that's why I give you those props. Man, that's 72 00:03:16,320 --> 00:03:19,560 Speaker 3: that's appreciate. Congrats for that, brother. So let us know 73 00:03:19,600 --> 00:03:21,320 Speaker 3: a little bit about you. I mean, your brand, like 74 00:03:21,360 --> 00:03:23,040 Speaker 3: I said, dude, it speaks for itself. 75 00:03:23,040 --> 00:03:23,520 Speaker 4: It's Zippo. 76 00:03:23,639 --> 00:03:26,959 Speaker 3: It's like saying Nike, It's like saying Apple. It's you know, 77 00:03:27,000 --> 00:03:30,160 Speaker 3: I mean, it's it's a big, big brand. I mean, 78 00:03:30,720 --> 00:03:32,480 Speaker 3: who are you though? How did you even get to 79 00:03:32,560 --> 00:03:34,400 Speaker 3: work with a company like this? Because I think this 80 00:03:34,520 --> 00:03:35,320 Speaker 3: is a dream gig. 81 00:03:35,440 --> 00:03:37,120 Speaker 6: Yeah it is, I mean it really is. 82 00:03:37,200 --> 00:03:37,280 Speaker 5: So. 83 00:03:38,960 --> 00:03:41,320 Speaker 7: First of all, so thanks for that intro, and that's 84 00:03:41,480 --> 00:03:45,560 Speaker 7: very interesting. I did not expect the the the research 85 00:03:45,600 --> 00:03:47,520 Speaker 7: on me, so I apprech it. I'm a big research guy, 86 00:03:47,600 --> 00:03:49,280 Speaker 7: so I do. I'll give you kudos for that for 87 00:03:50,040 --> 00:03:53,440 Speaker 7: taking that. I was also a bus driver. I didn't 88 00:03:54,880 --> 00:03:56,840 Speaker 7: I don't think I listed it. No, I was at college. 89 00:03:57,560 --> 00:03:59,680 Speaker 7: I would get out, I would finish my student government, 90 00:04:00,480 --> 00:04:02,320 Speaker 7: you know, we had congress once a week, and then 91 00:04:02,320 --> 00:04:03,920 Speaker 7: I would walk and then the bus. It was a 92 00:04:03,920 --> 00:04:05,760 Speaker 7: bus that went around the circle, you know, and and 93 00:04:05,800 --> 00:04:06,840 Speaker 7: so then I would drive that thing. 94 00:04:06,920 --> 00:04:07,480 Speaker 6: Right afterwards. 95 00:04:07,480 --> 00:04:09,400 Speaker 5: Well, I was as president, So that's what you know. 96 00:04:09,480 --> 00:04:12,840 Speaker 5: I care too like that. Growing up, I was into 97 00:04:12,840 --> 00:04:14,200 Speaker 5: that whole politics and all that shit. 98 00:04:14,320 --> 00:04:16,320 Speaker 6: Yeah, it's fun too. I'm glad. I'm glad I'm not 99 00:04:16,360 --> 00:04:17,119 Speaker 6: in politics anymore. 100 00:04:17,120 --> 00:04:18,679 Speaker 5: I will say that mean either, but yeah, exactly. 101 00:04:19,320 --> 00:04:22,640 Speaker 7: So, yeah, so I lucked out, honestly. I was you know, 102 00:04:22,720 --> 00:04:24,560 Speaker 7: I was always in I was in marketing, I was 103 00:04:24,560 --> 00:04:29,120 Speaker 7: in brand. I originally went to school for management information systems. 104 00:04:29,160 --> 00:04:31,560 Speaker 7: You know, back in the day before you know, coding 105 00:04:31,640 --> 00:04:33,760 Speaker 7: and everything, there was any path for that. So I 106 00:04:33,760 --> 00:04:36,800 Speaker 7: was actually kind of a computer nerd, you know, wrote 107 00:04:36,839 --> 00:04:39,960 Speaker 7: code and stuff like that. And then I really liked design, 108 00:04:40,080 --> 00:04:41,400 Speaker 7: So then I kind of got into that. I was 109 00:04:41,400 --> 00:04:42,520 Speaker 7: like liking design websites. 110 00:04:42,600 --> 00:04:43,200 Speaker 6: Right, So this is. 111 00:04:43,240 --> 00:04:45,560 Speaker 7: Back what two thousand and mid two thousand and five, 112 00:04:45,640 --> 00:04:48,719 Speaker 7: two thousand and four, and then I was like, man, 113 00:04:48,800 --> 00:04:50,960 Speaker 7: marketing is really cool, right, So and then branding and 114 00:04:51,000 --> 00:04:52,719 Speaker 7: all that kind of just came to it to a head. 115 00:04:52,760 --> 00:04:54,640 Speaker 7: I got a com I got it. My first job 116 00:04:54,720 --> 00:04:57,080 Speaker 7: was in I was in two thousand and nine. So 117 00:04:57,120 --> 00:04:58,880 Speaker 7: if you remember the economy in two thousand and nine, 118 00:04:59,120 --> 00:05:03,920 Speaker 7: the big crash, it was the best time to graduate, right. 119 00:05:04,000 --> 00:05:07,520 Speaker 6: So the professor like the hell yeah, They're like, go 120 00:05:07,600 --> 00:05:08,160 Speaker 6: to grad. 121 00:05:07,920 --> 00:05:09,760 Speaker 7: School because there's not gonna anything for you, right. So 122 00:05:10,760 --> 00:05:13,640 Speaker 7: I got this job in an automotive company. 123 00:05:13,640 --> 00:05:14,040 Speaker 6: They had it. 124 00:05:14,120 --> 00:05:17,080 Speaker 7: You know, it was a marketing position and I honestly 125 00:05:17,200 --> 00:05:19,719 Speaker 7: it was a heavy duty. They did led lights and stuff, 126 00:05:19,720 --> 00:05:24,120 Speaker 7: and I just built my my, uh my background from that. 127 00:05:24,279 --> 00:05:26,320 Speaker 6: It was just honestly was a small marketing team. So 128 00:05:26,320 --> 00:05:27,039 Speaker 6: we had to do a lot. 129 00:05:27,120 --> 00:05:28,440 Speaker 7: You know, I'm sure you guys are were that Like 130 00:05:28,680 --> 00:05:30,760 Speaker 7: when you're a smaller you know, smaller group, like you 131 00:05:30,839 --> 00:05:31,880 Speaker 7: have to wear a lot of. 132 00:05:31,800 --> 00:05:32,880 Speaker 6: Different hats and stuff. 133 00:05:33,240 --> 00:05:35,200 Speaker 7: Tea a lot though, but yeah, I mean you just 134 00:05:35,240 --> 00:05:38,159 Speaker 7: got to do There's no like blaming anybody, right, Like, 135 00:05:38,200 --> 00:05:42,160 Speaker 7: when you have that accountability, you just do it. And yeah, 136 00:05:42,240 --> 00:05:44,279 Speaker 7: and that's all we could do, right, So I learned. 137 00:05:44,279 --> 00:05:46,200 Speaker 7: I cut my teeth on that, right. So it's like 138 00:05:46,279 --> 00:05:48,720 Speaker 7: I have a ton of different backgrounds because we didn't 139 00:05:48,720 --> 00:05:50,520 Speaker 7: have a ton of people at that company to. 140 00:05:50,480 --> 00:05:52,760 Speaker 6: Do all this stuff, so you had to just do it, 141 00:05:52,839 --> 00:05:56,280 Speaker 6: figure it out. And then I had an opportunity. 142 00:05:56,520 --> 00:05:56,719 Speaker 3: Uh. 143 00:05:56,839 --> 00:05:58,760 Speaker 7: Actually somebody reached off me from Zip and said, hey, 144 00:05:58,800 --> 00:06:00,720 Speaker 7: we got this new position and open It was an 145 00:06:00,720 --> 00:06:02,599 Speaker 7: associate brand manager at the time, and I was like, 146 00:06:03,040 --> 00:06:05,320 Speaker 7: I was kind of thinking about a change, and uh, 147 00:06:05,640 --> 00:06:07,400 Speaker 7: I was obsessed with you know, I was like a 148 00:06:07,440 --> 00:06:08,760 Speaker 7: pyromaniac when I was a kid. 149 00:06:08,880 --> 00:06:10,840 Speaker 6: So when ZIP and so when Zip? 150 00:06:10,880 --> 00:06:12,960 Speaker 7: So when Zippo comes along, and it's like, you know, 151 00:06:13,360 --> 00:06:15,880 Speaker 7: the brand like you mentioned, I mean, honestly, everybody and 152 00:06:15,960 --> 00:06:18,240 Speaker 7: I would put that on on par with any brand, right, 153 00:06:18,360 --> 00:06:21,240 Speaker 7: I mean the logo is synonymous with you know, with 154 00:06:21,240 --> 00:06:22,200 Speaker 7: with quality and the. 155 00:06:22,200 --> 00:06:25,720 Speaker 2: Biggest one of the biggest lighter breads, not the biggest 156 00:06:25,760 --> 00:06:26,960 Speaker 2: lighter bread in the world. 157 00:06:27,160 --> 00:06:29,760 Speaker 4: Yeah, and we've grown up with it since we were kids. 158 00:06:30,080 --> 00:06:32,000 Speaker 3: If you had one, you're like, oh, if you didn't 159 00:06:32,000 --> 00:06:33,880 Speaker 3: have one, you always wanted one, right, you know what 160 00:06:33,880 --> 00:06:36,080 Speaker 3: I mean, Like inny that your grandpa gave you his. 161 00:06:36,360 --> 00:06:37,720 Speaker 5: Yeah, you know, what I mean. It was like, it's 162 00:06:37,760 --> 00:06:38,840 Speaker 5: it's a classic. 163 00:06:38,520 --> 00:06:40,680 Speaker 7: Yeah, and the biggest thing to answer your question, I'm 164 00:06:40,760 --> 00:06:44,039 Speaker 7: kind of going long, long way around it. But to me, 165 00:06:44,240 --> 00:06:46,279 Speaker 7: I was at a time in my career where I 166 00:06:46,600 --> 00:06:51,120 Speaker 7: was looking for a company that aligned with my personal beliefs, 167 00:06:52,080 --> 00:06:54,080 Speaker 7: and when I did my due diligence, you know, and 168 00:06:54,120 --> 00:06:56,039 Speaker 7: I knew. You know, you talked about there's people that 169 00:06:56,040 --> 00:06:58,120 Speaker 7: stay at Zippo for like fifty years, fifty five years, 170 00:06:58,200 --> 00:07:00,000 Speaker 7: sixty years. It's like, why did they stay there. It's 171 00:07:00,120 --> 00:07:02,719 Speaker 7: like because they actually espouse. 172 00:07:02,520 --> 00:07:04,479 Speaker 6: You know, they live what they what they say. 173 00:07:04,560 --> 00:07:06,360 Speaker 7: So like in our mission statement, you know, it says 174 00:07:06,360 --> 00:07:09,000 Speaker 7: that the people in the town of Bradford, which is 175 00:07:09,000 --> 00:07:11,840 Speaker 7: a small town in Pennsylvania where these are all made. 176 00:07:11,880 --> 00:07:13,000 Speaker 7: You look at the bottom of all of them, they 177 00:07:13,000 --> 00:07:17,520 Speaker 7: say made in Bradford, Pennsylvania. 178 00:07:15,800 --> 00:07:19,920 Speaker 6: They really do live. They walk, they they talk, the talk, 179 00:07:19,960 --> 00:07:22,920 Speaker 6: and they walk the way this brand. Yeah, and it's 180 00:07:22,920 --> 00:07:23,400 Speaker 6: stayed that way. 181 00:07:23,400 --> 00:07:27,320 Speaker 7: So it's been handed down generationally through family and so 182 00:07:27,600 --> 00:07:30,040 Speaker 7: you know, it started with George E. Blaisdell, you know, 183 00:07:30,160 --> 00:07:32,200 Speaker 7: nineteen thirty two, it's kind of when it started. But 184 00:07:32,280 --> 00:07:34,520 Speaker 7: it's been handed down to his daughters and then their 185 00:07:34,560 --> 00:07:38,520 Speaker 7: son and the now the newest grant. He is heavily 186 00:07:38,520 --> 00:07:42,080 Speaker 7: involved now as well, so you know, a new generation and. 187 00:07:42,200 --> 00:07:43,680 Speaker 4: Now running the new brand. 188 00:07:43,720 --> 00:07:44,120 Speaker 6: He's helping. 189 00:07:44,200 --> 00:07:45,760 Speaker 7: Yeah, George is still at Georgia, still at the Helm, 190 00:07:45,800 --> 00:07:48,960 Speaker 7: but yeah, he's he's he's in those meetings and helping 191 00:07:49,000 --> 00:07:52,120 Speaker 7: out and stuff. So we're excited because, honestly, I've been 192 00:07:52,120 --> 00:07:53,760 Speaker 7: you know, I've been part of companies in the past 193 00:07:53,760 --> 00:07:55,720 Speaker 7: where that you know, you kind of lose that they 194 00:07:55,720 --> 00:07:58,240 Speaker 7: start out as the heart the owners there, right, and 195 00:07:58,640 --> 00:08:01,560 Speaker 7: some of that stuff's intangible unless it's passed down explicitly 196 00:08:01,600 --> 00:08:04,040 Speaker 7: from generations, it gets lost and then people and then 197 00:08:04,040 --> 00:08:06,400 Speaker 7: it kind of sell They can sell out, they can corporatize, 198 00:08:06,880 --> 00:08:09,080 Speaker 7: but I call Zippo the uh kind of the the 199 00:08:09,240 --> 00:08:13,840 Speaker 7: unicorn left us made. Uh, you know, they care about 200 00:08:13,840 --> 00:08:15,840 Speaker 7: the people. And I can say that not not as 201 00:08:15,880 --> 00:08:18,760 Speaker 7: like a corporate spokesperson or something, but honestly is somebody 202 00:08:18,800 --> 00:08:20,920 Speaker 7: who has been part of organizations where that's not so 203 00:08:21,000 --> 00:08:24,520 Speaker 7: true anymore. And uh, you know, so it's the brand 204 00:08:24,520 --> 00:08:26,240 Speaker 7: starts from within and is. 205 00:08:26,160 --> 00:08:29,360 Speaker 2: It still publicly I'm privately owned, yeah, privately on Yeah, 206 00:08:29,400 --> 00:08:30,080 Speaker 2: that's huge, man. 207 00:08:30,120 --> 00:08:31,640 Speaker 4: I mean you know and like you says since nineteen 208 00:08:31,680 --> 00:08:32,160 Speaker 4: thirty nine. 209 00:08:32,240 --> 00:08:33,760 Speaker 6: Huh thirty two thirty two. 210 00:08:33,920 --> 00:08:36,160 Speaker 5: Man, it's amazing, iconic, iconic. 211 00:08:36,640 --> 00:08:40,520 Speaker 3: I know we're all happy that Zippo was coming into Yeah, no, 212 00:08:40,600 --> 00:08:41,120 Speaker 3: we really were. 213 00:08:41,240 --> 00:08:42,360 Speaker 4: Let me ask you, where does the do you know 214 00:08:42,400 --> 00:08:43,760 Speaker 4: where the name Zippo comes from? 215 00:08:43,840 --> 00:08:44,920 Speaker 6: I know this one? 216 00:08:45,040 --> 00:08:46,720 Speaker 4: Oh you do? That's a great one. I mean I 217 00:08:46,760 --> 00:08:47,880 Speaker 4: haven't always been like zimpo. 218 00:08:48,160 --> 00:08:49,319 Speaker 5: Zippo shirt is cool. 219 00:08:49,160 --> 00:08:51,040 Speaker 7: And I have I will explain this shugar like I 220 00:08:51,040 --> 00:08:52,679 Speaker 7: don't normally walk around and stuff like this, but I 221 00:08:52,679 --> 00:08:54,120 Speaker 7: will explain the shirt. Late I would have rocked that 222 00:08:54,120 --> 00:08:56,439 Speaker 7: in a herd. Yeah yeah, no, I love it, don't 223 00:08:56,480 --> 00:08:59,319 Speaker 7: get me wrong. I just but anyway, So Zimpo. Actually, 224 00:08:59,320 --> 00:09:00,360 Speaker 7: so this is this. 225 00:09:01,200 --> 00:09:04,120 Speaker 6: I wish I could have met George the founder, Georgie Plaisdell, 226 00:09:04,559 --> 00:09:08,720 Speaker 6: because he seems like like I I just feel like I. 227 00:09:08,440 --> 00:09:10,480 Speaker 7: Like I get him, like the stuff that he did 228 00:09:10,559 --> 00:09:15,240 Speaker 7: and his track record. He loved the word zipper. I 229 00:09:15,320 --> 00:09:17,120 Speaker 7: swear to god that's the reason. Like he loved the 230 00:09:17,160 --> 00:09:19,160 Speaker 7: word zipper. And so he was like, you know what 231 00:09:19,360 --> 00:09:21,720 Speaker 7: I'm to call zip bo. I like the word zipper. 232 00:09:21,679 --> 00:09:23,560 Speaker 6: And this, and he That's what it was. It stuck. 233 00:09:23,679 --> 00:09:25,880 Speaker 7: There wasn't like a committee, you know what I mean 234 00:09:25,920 --> 00:09:27,920 Speaker 7: like nowadays where it's like, you know, you're going to 235 00:09:28,080 --> 00:09:30,440 Speaker 7: crowdsourcing and you try to figure out like who you 236 00:09:30,440 --> 00:09:32,000 Speaker 7: know if you're gonna offend you know, all that stuff. 237 00:09:32,000 --> 00:09:34,080 Speaker 7: He's just like, I like the word zipper, and it's stuck. 238 00:09:34,640 --> 00:09:36,480 Speaker 7: And he put the quality into the product and he 239 00:09:36,720 --> 00:09:38,959 Speaker 7: you know, there's a saying he's like, he's like building 240 00:09:38,960 --> 00:09:41,800 Speaker 7: with integrity, staying behind it, and you'll you'll be successful 241 00:09:41,880 --> 00:09:43,760 Speaker 7: successful follow And that's one of. 242 00:09:43,760 --> 00:09:47,120 Speaker 6: This cool you know, cool paraphrasing. But and that's how 243 00:09:47,120 --> 00:09:47,640 Speaker 6: he build it. 244 00:09:47,679 --> 00:09:50,520 Speaker 7: He literally it wasn't like the first lighter company, right right, 245 00:09:50,559 --> 00:09:53,280 Speaker 7: there's the there's lighter companies for a lot longer than Zippo. 246 00:09:53,440 --> 00:09:53,680 Speaker 4: Sure. 247 00:09:53,800 --> 00:09:55,360 Speaker 7: What set us apart was that he was like, you 248 00:09:55,440 --> 00:09:58,000 Speaker 7: know what, and we're gonna say that anybody, if anything 249 00:09:58,040 --> 00:10:00,440 Speaker 7: breaks on it, we're gonna honor it, not going to 250 00:10:00,440 --> 00:10:02,120 Speaker 7: pay a cent to fix. 251 00:10:02,120 --> 00:10:04,400 Speaker 5: That's crazy and we still have it. 252 00:10:04,480 --> 00:10:05,199 Speaker 6: We still do that. 253 00:10:05,200 --> 00:10:07,319 Speaker 3: That's the best part about it though that lifetime, Like 254 00:10:07,360 --> 00:10:09,360 Speaker 3: I remember hearing that, Like I said, it gets passed 255 00:10:09,360 --> 00:10:11,280 Speaker 3: down to you, you know, I mean like some people. 256 00:10:11,360 --> 00:10:13,080 Speaker 3: I remember a couple of my buddies. Oh, my dad 257 00:10:13,120 --> 00:10:14,559 Speaker 3: gave me this, and his dad gave him that. 258 00:10:14,840 --> 00:10:16,160 Speaker 4: How big collection. 259 00:10:16,559 --> 00:10:19,920 Speaker 6: Oh it's you know, it's getting better. Yeah, it's getting better. 260 00:10:20,280 --> 00:10:22,600 Speaker 4: I mean we like to share. Yeah, we like to share. 261 00:10:22,679 --> 00:10:24,280 Speaker 6: We like to share a lot of stuff. We can't. 262 00:10:24,320 --> 00:10:26,040 Speaker 7: We have to be really careful because like there's an 263 00:10:26,120 --> 00:10:29,360 Speaker 7: arbitrage market. I mean, there's a huge aftermarket for these products. 264 00:10:29,679 --> 00:10:32,160 Speaker 7: It's just like sneakers, right, like you we do a 265 00:10:32,200 --> 00:10:34,920 Speaker 7: limited release of something and then it comes out, you know, 266 00:10:35,000 --> 00:10:38,040 Speaker 7: and somebody wants it, so you know, it could quadruple 267 00:10:38,080 --> 00:10:40,040 Speaker 7: in price, I mean even more, you know, depending on 268 00:10:40,040 --> 00:10:40,960 Speaker 7: how how limited it is. 269 00:10:41,000 --> 00:10:42,800 Speaker 5: So you know, that's one of the craziest ones you've seen. 270 00:10:42,840 --> 00:10:45,000 Speaker 3: Like when you say that, I'm thinking of it random, 271 00:10:45,000 --> 00:10:49,280 Speaker 3: Like I'm mak sure exactly. Pick a Jordian, pick a Disneyland, 272 00:10:49,520 --> 00:10:51,760 Speaker 3: pick a Mickey Mouse, Like what's the big one that, Like, 273 00:10:51,800 --> 00:10:53,480 Speaker 3: Oh my god, I can't believe I've seen this online 274 00:10:53,480 --> 00:10:55,720 Speaker 3: going for five thousand dollars. 275 00:10:55,960 --> 00:10:58,680 Speaker 7: Honestly, I'd be a horrible because it goes back so long. 276 00:10:59,120 --> 00:11:01,199 Speaker 7: We'd have to get one of those amazing people. That's 277 00:11:01,200 --> 00:11:03,040 Speaker 7: been there for like fifty five years, right to even 278 00:11:03,120 --> 00:11:06,760 Speaker 7: take a chance at it because it's ninety years old. Yeah, 279 00:11:06,960 --> 00:11:10,120 Speaker 7: I mean honestly, like, well, for instance, we did ones for. 280 00:11:11,360 --> 00:11:13,839 Speaker 6: Uh, geez, what's his name now? I can't remember his name? 281 00:11:14,440 --> 00:11:18,559 Speaker 6: Uh cowboy? What's his name? Old cowboy Willing? 282 00:11:18,960 --> 00:11:20,959 Speaker 5: I just said wired like I was a cowboy? Is it? 283 00:11:21,679 --> 00:11:22,320 Speaker 6: John Wayne? 284 00:11:22,440 --> 00:11:23,080 Speaker 5: Way? Thank you? 285 00:11:23,400 --> 00:11:24,880 Speaker 6: So we did it for John Wayne. It was like 286 00:11:25,600 --> 00:11:28,760 Speaker 6: he kept getting stolen from him. They kept stealing his lighters. 287 00:11:28,760 --> 00:11:31,160 Speaker 7: So we actually put like this letter was stolen from 288 00:11:31,320 --> 00:11:33,760 Speaker 7: John Wayne on there. So I figure, if you car 289 00:11:34,040 --> 00:11:35,480 Speaker 7: probably find one of those. 290 00:11:35,320 --> 00:11:37,720 Speaker 5: Bad boys, oh man, that would. 291 00:11:37,559 --> 00:11:40,880 Speaker 6: Be worth some real coin. And then wow, but there's. 292 00:11:40,720 --> 00:11:45,240 Speaker 3: Other stuff stolen from John Wayne's zepp oh yeah. 293 00:11:45,040 --> 00:11:47,200 Speaker 4: And it's actually it was one of his if it says. 294 00:11:47,000 --> 00:11:48,199 Speaker 5: Yeah, they made him just for him. 295 00:11:48,440 --> 00:11:49,040 Speaker 7: Wow. 296 00:11:49,160 --> 00:11:52,080 Speaker 4: So it wasn't one that went into production, right, it 297 00:11:52,200 --> 00:11:53,120 Speaker 4: was just really his. 298 00:11:53,280 --> 00:11:54,720 Speaker 6: Right, And we do a lot of that stuff. 299 00:11:54,720 --> 00:11:56,160 Speaker 7: That's where we have to be careful because it's like, 300 00:11:56,640 --> 00:11:58,559 Speaker 7: you know, there's like these are what you're seeing here, 301 00:11:58,600 --> 00:12:00,720 Speaker 7: These are stocked. These are stocked as so we call 302 00:12:00,800 --> 00:12:03,000 Speaker 7: those are those are basically like what's in a catalog. 303 00:12:03,440 --> 00:12:05,240 Speaker 7: But we do a ton of business with people where 304 00:12:06,160 --> 00:12:08,800 Speaker 7: they give us artwork or they work with our designers. 305 00:12:08,840 --> 00:12:11,079 Speaker 7: We have a whole in house design team where they 306 00:12:11,120 --> 00:12:13,840 Speaker 7: do the designs right so and it could be something. 307 00:12:13,520 --> 00:12:16,200 Speaker 6: That you know is super exclusive. We work with a 308 00:12:16,240 --> 00:12:17,000 Speaker 6: ton of brands. 309 00:12:17,480 --> 00:12:19,520 Speaker 7: It's a big part of our business where brands just 310 00:12:19,520 --> 00:12:20,600 Speaker 7: want to do something really. 311 00:12:20,400 --> 00:12:22,839 Speaker 6: Cool and that's actually something I can talk about later. 312 00:12:22,880 --> 00:12:25,120 Speaker 7: But you know something that we're doing now we call 313 00:12:25,160 --> 00:12:27,640 Speaker 7: the drop shop where we're literally just doing like taking 314 00:12:27,640 --> 00:12:30,040 Speaker 7: a page out of sneaker culture and saying, like, what 315 00:12:30,120 --> 00:12:32,360 Speaker 7: are the craziest brands that we could collab with, like 316 00:12:32,520 --> 00:12:34,439 Speaker 7: just have fun with it, you know, and like and 317 00:12:34,559 --> 00:12:36,040 Speaker 7: excite exact. 318 00:12:35,840 --> 00:12:38,480 Speaker 4: Nike and Zippo did a you know, the swoosh lighter. 319 00:12:38,760 --> 00:12:39,600 Speaker 6: Yeah, who else? 320 00:12:40,000 --> 00:12:41,959 Speaker 2: We got some major hookups in that world. I mean, 321 00:12:42,040 --> 00:12:44,080 Speaker 2: we know a lot of cool collab you know owners. 322 00:12:44,120 --> 00:12:46,520 Speaker 2: I think you would what might be you know, Jefferent 323 00:12:46,520 --> 00:12:47,760 Speaker 2: Wheel companies just. 324 00:12:47,840 --> 00:12:49,560 Speaker 3: Like you And you said that Jordan, when I mean 325 00:12:49,600 --> 00:12:52,160 Speaker 3: Jordan smoke cigars all day. Wouldn't Jordan have his own 326 00:12:52,200 --> 00:12:54,160 Speaker 3: personal one and get your hands on one of this 327 00:12:54,240 --> 00:12:55,319 Speaker 3: belongs to Michael Jordan. 328 00:12:55,400 --> 00:12:56,840 Speaker 4: Lighters yeah, yeah, you guys. 329 00:12:56,640 --> 00:12:57,200 Speaker 6: Would be surprised. 330 00:12:57,240 --> 00:12:57,480 Speaker 5: I was. 331 00:12:57,559 --> 00:12:59,599 Speaker 7: I mean I still am serprised, you know when I 332 00:12:59,600 --> 00:13:01,240 Speaker 7: find out. I can't obviously talk about ton of them, 333 00:13:01,280 --> 00:13:04,040 Speaker 7: but you know some of these lighters that you know, 334 00:13:04,080 --> 00:13:05,800 Speaker 7: these companies that we work with, and you're like, man, 335 00:13:05,880 --> 00:13:07,520 Speaker 7: it's anything, it's literally anything. 336 00:13:07,559 --> 00:13:08,400 Speaker 6: Sure, it doesn't have. 337 00:13:08,360 --> 00:13:12,440 Speaker 7: To be a lighter or a flame adjacent company. Sometimes 338 00:13:12,480 --> 00:13:15,079 Speaker 7: they just want to have a cool piece of like Americana. Yeah, 339 00:13:15,120 --> 00:13:17,960 Speaker 7: and it's the lifetime warranty comes with those two. So 340 00:13:18,000 --> 00:13:20,160 Speaker 7: it's like that she Usually for these brands, like some 341 00:13:20,200 --> 00:13:22,160 Speaker 7: of these are like high fashion brand stuff like that, 342 00:13:22,600 --> 00:13:23,400 Speaker 7: I think they. 343 00:13:23,280 --> 00:13:25,040 Speaker 6: Go the first thing that goes is the zippo. 344 00:13:25,160 --> 00:13:27,880 Speaker 7: Yeah, a part of their capsule collection because people are like, 345 00:13:27,880 --> 00:13:29,720 Speaker 7: I know, this is going to last forever. It's usually 346 00:13:29,760 --> 00:13:31,840 Speaker 7: like under one hundred dollars, you know, but it's still 347 00:13:31,880 --> 00:13:34,680 Speaker 7: that like quality piece that can be handed down and 348 00:13:34,720 --> 00:13:36,320 Speaker 7: they can put in a display or use it. 349 00:13:36,559 --> 00:13:39,000 Speaker 3: Like you said, like even like a Lion Chanel, like 350 00:13:39,040 --> 00:13:41,439 Speaker 3: any of those brands would like want their own lighter. 351 00:13:42,000 --> 00:13:44,360 Speaker 2: Just just imagine like you know, even here right like 352 00:13:44,640 --> 00:13:47,160 Speaker 2: above the kitchen right there, like a whole big zipo 353 00:13:47,320 --> 00:13:50,120 Speaker 2: just all big more lighters. You know, you start thinking 354 00:13:50,160 --> 00:13:53,840 Speaker 2: of it like like it's a collectible process, Like I 355 00:13:53,880 --> 00:13:55,960 Speaker 2: look at that. There's a value to it, you know, 356 00:13:56,120 --> 00:14:00,520 Speaker 2: like I know that. You know, I've seen collections of 357 00:14:00,760 --> 00:14:04,040 Speaker 2: just thousands of people. People have thousands of these zippos 358 00:14:04,080 --> 00:14:06,480 Speaker 2: dude in their homes in different places. I mean, it's much. 359 00:14:06,720 --> 00:14:07,440 Speaker 2: It's a culture. 360 00:14:07,760 --> 00:14:09,840 Speaker 6: There's a culture. 361 00:14:09,760 --> 00:14:13,320 Speaker 3: There's people that you know, Disney products, they collect zippos. 362 00:14:13,360 --> 00:14:14,840 Speaker 4: Yeah, yeah, big, big, big. 363 00:14:14,880 --> 00:14:17,679 Speaker 7: You know, We've got we've got Facebook groups, there's subreddits, 364 00:14:17,840 --> 00:14:20,680 Speaker 7: there's there's all sorts of and and that's the I 365 00:14:20,680 --> 00:14:22,720 Speaker 7: mean again, I'm just speaking from my own opinion here, 366 00:14:22,920 --> 00:14:24,920 Speaker 7: you know, not not necessarily as a brand manager, but 367 00:14:25,280 --> 00:14:27,760 Speaker 7: one of the coolest things, you know, for me with 368 00:14:27,800 --> 00:14:30,800 Speaker 7: it is it's the intangibility of it. I think nowadays 369 00:14:30,840 --> 00:14:33,720 Speaker 7: there's so much like we measure everything, right, like what 370 00:14:33,880 --> 00:14:36,320 Speaker 7: is the value of this thing directly to me? 371 00:14:37,360 --> 00:14:39,800 Speaker 6: And I think, you know, cannabis and cigars. 372 00:14:39,800 --> 00:14:43,760 Speaker 7: I've heard you know somebody like cigars a day, you're 373 00:14:43,760 --> 00:14:47,560 Speaker 7: the cigar I'm too, But like if somebody explains to you, 374 00:14:47,600 --> 00:14:49,480 Speaker 7: like what value do you get out of like what 375 00:14:49,600 --> 00:14:50,640 Speaker 7: tangible value? 376 00:14:50,680 --> 00:14:53,960 Speaker 6: And it's like or some people's coffee, right, and you're like, I. 377 00:14:54,280 --> 00:14:57,120 Speaker 7: Really maybe I can't quantify this, right, but you know 378 00:14:57,160 --> 00:14:59,880 Speaker 7: that that's the magic of it is it it does 379 00:15:00,000 --> 00:15:04,160 Speaker 7: didn't have any necessarily quantifiable thing, right, Like I'm gonna 380 00:15:04,200 --> 00:15:06,760 Speaker 7: earn x y Z amount because I'm doing this thing because. 381 00:15:06,600 --> 00:15:09,160 Speaker 4: Not gold exactly to save it, but it is gold. 382 00:15:10,000 --> 00:15:12,160 Speaker 7: And it's like the last respites of these things that 383 00:15:12,280 --> 00:15:14,160 Speaker 7: like it's almost it's like alchemy. 384 00:15:14,200 --> 00:15:15,920 Speaker 6: It's like I do it, I feel good. 385 00:15:16,080 --> 00:15:18,920 Speaker 7: There's something that that's magical about this thing that I 386 00:15:19,120 --> 00:15:20,880 Speaker 7: and that's and you got to have at least like 387 00:15:20,920 --> 00:15:23,400 Speaker 7: one of those things in your life that you don't measure, 388 00:15:23,480 --> 00:15:24,280 Speaker 7: that's not you're. 389 00:15:24,160 --> 00:15:26,720 Speaker 6: Not responsible to anybody for it. It's almost like you know, 390 00:15:26,960 --> 00:15:28,080 Speaker 6: I just do this for the enjoyment. 391 00:15:28,360 --> 00:15:30,880 Speaker 7: And zippos because it's again you can go out and 392 00:15:30,880 --> 00:15:33,880 Speaker 7: buy tons of cheap lighters, you know, if you're just 393 00:15:33,880 --> 00:15:35,080 Speaker 7: looking to light something on fire. 394 00:15:35,160 --> 00:15:38,200 Speaker 6: There's tons of stuff out there. But when you see 395 00:15:38,200 --> 00:15:40,640 Speaker 6: people interact with these even today, like on. 396 00:15:40,640 --> 00:15:42,880 Speaker 4: Set, everybody plays with them. 397 00:15:42,880 --> 00:15:44,880 Speaker 3: And not only that, I think it was a movie 398 00:15:44,960 --> 00:15:48,440 Speaker 3: or a character somebody that flicked up the zippo and 399 00:15:48,480 --> 00:15:50,520 Speaker 3: lit up their cigarette. Like, that's what I remember as 400 00:15:50,560 --> 00:15:52,360 Speaker 3: a young kid seeing somebody. 401 00:15:53,040 --> 00:15:55,200 Speaker 4: It is, I say, one of them that I know. 402 00:15:55,360 --> 00:15:58,240 Speaker 3: But the trick to doing it whatever, right, my trick. 403 00:16:00,120 --> 00:16:01,600 Speaker 4: Shit, that's how you get. 404 00:16:01,440 --> 00:16:04,280 Speaker 3: It, right, Sarah, break it drop, break it, live on said, 405 00:16:04,360 --> 00:16:05,600 Speaker 3: let me tell you how do you do it? 406 00:16:05,600 --> 00:16:07,480 Speaker 4: You guys, you just do there, Jude, look, walk a 407 00:16:07,560 --> 00:16:09,400 Speaker 4: d it all up, peez. 408 00:16:09,560 --> 00:16:11,480 Speaker 6: If you send it in. If you send it in, 409 00:16:11,520 --> 00:16:12,440 Speaker 6: don't fank it for right. 410 00:16:13,080 --> 00:16:14,680 Speaker 4: That's the good thing. Well, the good thing is we're. 411 00:16:14,560 --> 00:16:16,840 Speaker 2: Gonna send these back that you brought to Hey, sorry, 412 00:16:16,880 --> 00:16:18,840 Speaker 2: Blue broke down on show sick After. 413 00:16:18,680 --> 00:16:21,160 Speaker 4: This break, it's Cannabis Talk one all over, right back 414 00:16:21,240 --> 00:16:22,080 Speaker 4: after that, oppen. 415 00:16:22,280 --> 00:16:25,840 Speaker 1: Subscribe to our weekly newsletter on our website, Cannabis Talk 416 00:16:25,920 --> 00:16:37,160 Speaker 1: one on one dot com. Welcome back to Cannabis Talk 417 00:16:37,200 --> 00:16:38,480 Speaker 1: one on one. 418 00:16:38,600 --> 00:16:40,200 Speaker 3: I don't know if you guys seen the latest edition 419 00:16:40,280 --> 00:16:42,720 Speaker 3: of the Cannabis Talk magazine with us a great articles, 420 00:16:42,800 --> 00:16:43,560 Speaker 3: very cool stories. 421 00:16:43,560 --> 00:16:45,600 Speaker 5: And then get your hard copy to day at a local. 422 00:16:45,360 --> 00:16:47,240 Speaker 4: Dispenser of smoke shopping with you and. 423 00:16:47,280 --> 00:16:49,200 Speaker 3: They don't have one, have them in a separate request 424 00:16:49,240 --> 00:16:52,560 Speaker 3: some copies one twenty nineteen eighty. We'll go check out 425 00:16:52,560 --> 00:16:56,160 Speaker 3: the magazine online folks at Cannabis Talk magazine dot com 426 00:16:56,160 --> 00:16:59,600 Speaker 3: and subscribe now. Edwin Ludwin the Gold the Globals to 427 00:16:59,720 --> 00:17:03,000 Speaker 3: me brand manager, tell us a little bit. First off, Blue, 428 00:17:03,040 --> 00:17:05,480 Speaker 3: I got you gotta try that one yourself. 429 00:17:05,480 --> 00:17:08,480 Speaker 6: I see around two heredamn ship back and there's the 430 00:17:08,560 --> 00:17:09,199 Speaker 6: tricking up. 431 00:17:09,440 --> 00:17:10,439 Speaker 4: Back me up a little bit. 432 00:17:10,760 --> 00:17:11,399 Speaker 5: How do you do it? 433 00:17:11,400 --> 00:17:11,600 Speaker 3: Blue? 434 00:17:11,720 --> 00:17:16,800 Speaker 5: First off, you know, break a little bit. 435 00:17:16,800 --> 00:17:18,560 Speaker 3: Almost like just how you do it? 436 00:17:19,320 --> 00:17:22,480 Speaker 4: There? It is, No, I don't know. I don't know 437 00:17:22,520 --> 00:17:28,600 Speaker 4: how to do the light to the same the one 438 00:17:28,680 --> 00:17:30,439 Speaker 4: that that he was doing that you know, how to 439 00:17:30,440 --> 00:17:34,639 Speaker 4: do tricks like that. Yeah, he's got show us was 440 00:17:34,680 --> 00:17:37,760 Speaker 4: cooler than he taught me one today. 441 00:17:37,640 --> 00:17:39,200 Speaker 6: That I'll teach you guys. I'll teach you him. 442 00:17:39,440 --> 00:17:42,440 Speaker 4: That one's the show. Let me tell the listeners walk 443 00:17:42,480 --> 00:17:43,480 Speaker 4: us through it step by step. 444 00:17:43,480 --> 00:17:43,880 Speaker 5: What do you get? 445 00:17:43,920 --> 00:17:45,680 Speaker 7: So this is this is one that I'll probably screw 446 00:17:45,760 --> 00:17:48,840 Speaker 7: up because you know on camera. Uh, this is the 447 00:17:48,880 --> 00:17:50,479 Speaker 7: first one I learned when I when I joined zip 448 00:17:50,600 --> 00:17:52,160 Speaker 7: because I didn't know any before I joined Zippo. 449 00:17:52,240 --> 00:17:54,240 Speaker 6: But it's I don't even know. 450 00:17:54,240 --> 00:17:56,840 Speaker 7: What they call it, but basically you just you hold 451 00:17:56,840 --> 00:17:59,680 Speaker 7: it in the webbing. That's the he's telling Blue about this, 452 00:17:59,720 --> 00:18:01,879 Speaker 7: that you put in the webbing of your hand, of 453 00:18:01,920 --> 00:18:03,560 Speaker 7: your hand, and then you build up pressure and you 454 00:18:03,600 --> 00:18:06,119 Speaker 7: got to make sure that the hinge is facing upward 455 00:18:06,160 --> 00:18:08,320 Speaker 7: and you're grabbing the lid, and then you build up 456 00:18:08,320 --> 00:18:10,400 Speaker 7: the pressure and then you just release it. 457 00:18:11,359 --> 00:18:11,800 Speaker 6: There we go. 458 00:18:12,080 --> 00:18:14,960 Speaker 4: It's a little slippery, it is. The silver ones are 459 00:18:15,160 --> 00:18:15,919 Speaker 4: a little easier. 460 00:18:16,480 --> 00:18:18,360 Speaker 6: I do this all day every day. 461 00:18:18,160 --> 00:18:19,080 Speaker 5: And not today, and. 462 00:18:21,400 --> 00:18:22,879 Speaker 4: I think that one has like a mesh. 463 00:18:23,080 --> 00:18:24,560 Speaker 5: I think it's when you're getting camera. 464 00:18:24,760 --> 00:18:27,120 Speaker 4: Yeah there there. 465 00:18:27,880 --> 00:18:29,760 Speaker 6: You really got to build up pressure on this bad. 466 00:18:29,840 --> 00:18:32,520 Speaker 4: Yeah, because it's not it's not like some one's a 467 00:18:32,560 --> 00:18:34,600 Speaker 4: little more difficult. I want to keep that one. 468 00:18:34,640 --> 00:18:35,520 Speaker 6: I think I'm mormon it up. 469 00:18:35,520 --> 00:18:35,680 Speaker 5: Though. 470 00:18:35,720 --> 00:18:37,000 Speaker 7: You got to like get the hinge of these are 471 00:18:37,040 --> 00:18:39,040 Speaker 7: brand new, man. You gotta with the tricks, you know, 472 00:18:39,080 --> 00:18:39,440 Speaker 7: you gotta. 473 00:18:39,480 --> 00:18:41,159 Speaker 4: You gotta break them in, break the hands in a 474 00:18:41,200 --> 00:18:41,800 Speaker 4: little bit too. 475 00:18:41,960 --> 00:18:43,760 Speaker 3: So, and we talk about the different lighters and the 476 00:18:43,800 --> 00:18:45,080 Speaker 3: different capabilities. 477 00:18:45,160 --> 00:18:46,560 Speaker 5: I know they all light stuff. 478 00:18:46,240 --> 00:18:49,000 Speaker 7: But yeah, so this is an exciting part. Enough about me, 479 00:18:49,160 --> 00:18:52,119 Speaker 7: Let's talk about the lighters here. So I gave you guys, 480 00:18:52,320 --> 00:18:54,480 Speaker 7: it's just so we can We got a little we 481 00:18:54,520 --> 00:18:56,680 Speaker 7: got a little distance here. Yeah, so if you turn 482 00:18:56,760 --> 00:18:59,160 Speaker 7: to sixty five and I'll try to make sure since 483 00:18:59,160 --> 00:19:02,119 Speaker 7: you know, this is an audio format here. 484 00:19:02,160 --> 00:19:04,119 Speaker 3: By the way, and these are the type of this 485 00:19:04,600 --> 00:19:07,080 Speaker 3: beautiful too, because I just like looking at all the 486 00:19:07,119 --> 00:19:07,880 Speaker 3: dumb lighters. 487 00:19:08,040 --> 00:19:09,439 Speaker 5: Oh my god, I'm one. 488 00:19:09,280 --> 00:19:11,080 Speaker 2: Of those guys that you look at all the baseball 489 00:19:11,080 --> 00:19:13,800 Speaker 2: they they've licensed every single baseball team. Oh yeah, so 490 00:19:13,920 --> 00:19:16,000 Speaker 2: let's go from there. Let's start there, right, Yeah, we 491 00:19:16,040 --> 00:19:17,880 Speaker 2: got LB. I'm sure you got NFL. 492 00:19:18,080 --> 00:19:18,359 Speaker 5: Yep. 493 00:19:19,040 --> 00:19:21,560 Speaker 3: Yeah, we're going to sixty sixty five. 494 00:19:21,760 --> 00:19:23,920 Speaker 4: Sixty five, So sixty. 495 00:19:23,600 --> 00:19:25,400 Speaker 6: Five is based is our imprint methods. 496 00:19:25,520 --> 00:19:27,680 Speaker 7: And again if you guys, if I say stuff, no, 497 00:19:27,840 --> 00:19:30,119 Speaker 7: I'm pretty good at like because again I've only been 498 00:19:30,119 --> 00:19:32,879 Speaker 7: there for four years, which is like totally you're basically 499 00:19:32,920 --> 00:19:35,520 Speaker 7: just a rookie at Zippo when you're four years, which 500 00:19:35,520 --> 00:19:38,960 Speaker 7: again shows the you know, how committed people are to 501 00:19:39,000 --> 00:19:42,920 Speaker 7: the brand that work there. But basically these are all 502 00:19:43,000 --> 00:19:45,679 Speaker 7: the different imprint methods. And when we say imprint methods, 503 00:19:45,720 --> 00:19:48,880 Speaker 7: it's the way that the lighters are essentially decorated, right, 504 00:19:48,960 --> 00:19:50,800 Speaker 7: So all these layers that you're looking so the one 505 00:19:50,800 --> 00:19:53,480 Speaker 7: that you're flipping here. This is the most This is 506 00:19:53,480 --> 00:19:56,480 Speaker 7: basically this is the top one right here, which is 507 00:19:56,520 --> 00:20:00,359 Speaker 7: color image. So it's just like basically the images it's 508 00:20:00,359 --> 00:20:02,520 Speaker 7: screened on. You know, there's a process that we do 509 00:20:02,560 --> 00:20:05,680 Speaker 7: that it's it's printed onto the later itself and then 510 00:20:05,680 --> 00:20:07,679 Speaker 7: it's just printed on a on a type of what 511 00:20:07,680 --> 00:20:08,639 Speaker 7: we call base model. 512 00:20:08,840 --> 00:20:10,800 Speaker 6: This one's fun because this one's glowing the dark. Now 513 00:20:11,000 --> 00:20:11,679 Speaker 6: we can't really. 514 00:20:11,520 --> 00:20:14,199 Speaker 7: Show it here, but this is this is a newer 515 00:20:14,359 --> 00:20:17,640 Speaker 7: process or a newer base model that we we have for. 516 00:20:17,600 --> 00:20:18,240 Speaker 5: The dark metal. 517 00:20:18,280 --> 00:20:19,080 Speaker 4: That's awesome. 518 00:20:19,920 --> 00:20:22,440 Speaker 3: Yeah here, let me put in my pocket blue. 519 00:20:24,680 --> 00:20:28,000 Speaker 6: It's probably pretty charged up now. They they glow like crazy. 520 00:20:28,280 --> 00:20:28,560 Speaker 5: Really. 521 00:20:28,640 --> 00:20:32,760 Speaker 2: Yeah, there's some stuff it's like little you can tell. 522 00:20:32,880 --> 00:20:36,400 Speaker 4: Yeah, it's got a little butt plan on it. Wend. Yeah, 523 00:20:36,200 --> 00:20:37,400 Speaker 4: Oh that's so cool. 524 00:20:37,560 --> 00:20:40,000 Speaker 5: Fun one at night. You got to find your lighter 525 00:20:40,000 --> 00:20:41,560 Speaker 5: and you're in there. Oh this is great. 526 00:20:41,640 --> 00:20:45,200 Speaker 4: Yeah, don't touch my lighter. Bro already dropped their first. 527 00:20:45,880 --> 00:20:47,760 Speaker 5: This is yours is all banged up. Here you go 528 00:20:48,320 --> 00:20:49,640 Speaker 5: lifetime guarantee. 529 00:20:50,200 --> 00:20:53,040 Speaker 7: You'll make Yeah, you'll make it on that, okay, And 530 00:20:53,080 --> 00:20:55,680 Speaker 7: I'm just gonna go over a couple like crazy fun ones. 531 00:20:55,720 --> 00:20:57,880 Speaker 7: And then if you guys have questions. That's I think 532 00:20:57,960 --> 00:21:00,399 Speaker 7: better format probably here than me just droning on about 533 00:21:00,400 --> 00:21:00,840 Speaker 7: this stuff. 534 00:21:00,840 --> 00:21:04,719 Speaker 6: But so these are so these are I'll go over 535 00:21:04,760 --> 00:21:07,639 Speaker 6: those ones later. Those are different case shapes. So most 536 00:21:07,680 --> 00:21:09,359 Speaker 6: of these shapes that we call it are just our 537 00:21:09,480 --> 00:21:13,080 Speaker 6: standard shape. There's one big difference though, so in the 538 00:21:13,160 --> 00:21:15,640 Speaker 6: in it there's like thirty five and then there's forty one. 539 00:21:15,800 --> 00:21:18,080 Speaker 7: Those are when the case shapes started to change. So 540 00:21:18,080 --> 00:21:20,920 Speaker 7: there was like the original shape which was very very 541 00:21:21,680 --> 00:21:25,960 Speaker 7: rectangular shark, and then basically over the years, over the 542 00:21:26,040 --> 00:21:28,080 Speaker 7: ninety years, it started kind of round out, thin out 543 00:21:28,119 --> 00:21:30,280 Speaker 7: a little bit. I didn't bring a slim but we 544 00:21:30,320 --> 00:21:32,000 Speaker 7: do have a slim model as well, which is like 545 00:21:32,359 --> 00:21:36,320 Speaker 7: what it sounds like slim sound? Yeah, So this is 546 00:21:36,359 --> 00:21:38,200 Speaker 7: I'll shay, I guess this one. This one's really cool. 547 00:21:38,960 --> 00:21:42,399 Speaker 7: So this is the five forty fusion. This is a 548 00:21:42,400 --> 00:21:46,080 Speaker 7: again a proprietary process that we develop our and we 549 00:21:46,080 --> 00:21:49,959 Speaker 7: have an in house engineering team that their job is 550 00:21:50,000 --> 00:21:52,720 Speaker 7: to come up with ways to decorate these lighters new 551 00:21:52,760 --> 00:21:56,000 Speaker 7: ways all the time and to test them to where 552 00:21:56,040 --> 00:21:58,199 Speaker 7: they'll pass our quality tests, which is when you have 553 00:21:58,200 --> 00:21:59,479 Speaker 7: a lifetime warranty on lighters. 554 00:21:59,560 --> 00:22:02,200 Speaker 6: Are called testing is very very strict. 555 00:22:03,000 --> 00:22:05,560 Speaker 7: So this is a process where the lighter, you know, 556 00:22:05,600 --> 00:22:07,439 Speaker 7: i'll hand this to you, you will be able to 557 00:22:07,480 --> 00:22:12,600 Speaker 7: see the metal underneath the lighter and and it's actually 558 00:22:12,800 --> 00:22:16,560 Speaker 7: it's actually the design is on top of that metal 559 00:22:16,720 --> 00:22:19,639 Speaker 7: and it goes around the entire so it goes across 560 00:22:19,680 --> 00:22:24,679 Speaker 7: the top as well. No, no, no, it's actually yeah, 561 00:22:24,800 --> 00:22:27,280 Speaker 7: it's actually, so the metal, the sheene that you're seeing 562 00:22:27,400 --> 00:22:29,959 Speaker 7: is actually the metal. It's not like some you know, 563 00:22:30,119 --> 00:22:33,880 Speaker 7: sort of like facade metal or something like that. That's 564 00:22:33,880 --> 00:22:35,639 Speaker 7: actually the metal of the lighter that you're seeing. 565 00:22:36,240 --> 00:22:38,600 Speaker 3: I'm a lighter geek that like, I literally look at 566 00:22:38,640 --> 00:22:39,880 Speaker 3: lighters and I like them. 567 00:22:40,000 --> 00:22:42,600 Speaker 5: I mean it's such a like I don't know. 568 00:22:42,920 --> 00:22:45,040 Speaker 7: Well, and it's the hand the hand field, so we 569 00:22:45,080 --> 00:22:48,200 Speaker 7: call that different. We we sell to all different basically 570 00:22:48,280 --> 00:22:51,320 Speaker 7: every country in the world essentially at this point minus 571 00:22:51,359 --> 00:22:51,800 Speaker 7: a few now. 572 00:22:51,840 --> 00:22:55,600 Speaker 6: But there's there's actually hand field. 573 00:22:55,840 --> 00:22:57,520 Speaker 4: This is a really nice piece. 574 00:22:57,720 --> 00:23:00,280 Speaker 6: Yeah, that's the newer piece design. 575 00:23:00,359 --> 00:23:01,720 Speaker 5: Is that a dragon drag again? 576 00:23:01,800 --> 00:23:04,040 Speaker 2: Yeah, it's a really nice I mean you could even 577 00:23:04,080 --> 00:23:04,920 Speaker 2: tell the quality. 578 00:23:05,000 --> 00:23:05,560 Speaker 4: That's what I mean. 579 00:23:05,600 --> 00:23:08,560 Speaker 3: When you feel the real zipp you're like cool, you 580 00:23:08,600 --> 00:23:08,680 Speaker 3: know what? 581 00:23:08,720 --> 00:23:10,840 Speaker 2: I mean this feels cool. I'm fine, Yeah, this thing 582 00:23:10,880 --> 00:23:13,520 Speaker 2: feels like quality. This is well, they all feel quality, 583 00:23:13,520 --> 00:23:15,840 Speaker 2: but that just yeah, they all feel great, you know. 584 00:23:15,920 --> 00:23:18,040 Speaker 2: I mean but this, they all feel better than most lighters, 585 00:23:18,080 --> 00:23:19,639 Speaker 2: any any other lighter on the market. 586 00:23:19,720 --> 00:23:21,600 Speaker 4: But but I mean this. 587 00:23:21,240 --> 00:23:23,560 Speaker 3: This, this is you could tell like this, is there 588 00:23:23,560 --> 00:23:25,600 Speaker 3: a standard where they all use butane or do they 589 00:23:25,720 --> 00:23:26,439 Speaker 3: use fuel too? 590 00:23:26,880 --> 00:23:29,119 Speaker 6: So we can we can go into that if you. 591 00:23:29,200 --> 00:23:31,440 Speaker 7: I'd like to spend some time on that to cover 592 00:23:31,560 --> 00:23:33,600 Speaker 7: the difference there, because that's one of the things that 593 00:23:33,640 --> 00:23:35,240 Speaker 7: were actually for me talking to people. 594 00:23:35,480 --> 00:23:36,360 Speaker 6: I think there's a lot of. 595 00:23:36,280 --> 00:23:39,320 Speaker 7: Confusion around that, like what buttane versus fuel is and 596 00:23:39,440 --> 00:23:41,960 Speaker 7: like how that works. I just want to show you 597 00:23:41,960 --> 00:23:44,960 Speaker 7: guys this. This is probably one of my favorite newer designs. 598 00:23:46,000 --> 00:23:48,320 Speaker 7: That's the so that's the standard five forty. So the 599 00:23:48,359 --> 00:23:50,080 Speaker 7: other one is the five forty fusion where you can 600 00:23:50,080 --> 00:23:53,440 Speaker 7: see through it. That one you can't see through it, right, 601 00:23:53,520 --> 00:23:56,480 Speaker 7: So that's that's actually just on top of there. 602 00:23:56,560 --> 00:23:58,119 Speaker 6: And then yeah, you can like that, I think that one. 603 00:23:58,200 --> 00:23:59,960 Speaker 2: So this is just going kind of you just pulled 604 00:24:00,040 --> 00:24:02,520 Speaker 2: this whole piece out and now the other ones are 605 00:24:02,520 --> 00:24:02,959 Speaker 2: built in. 606 00:24:03,960 --> 00:24:06,160 Speaker 7: All these are built so whenever you order a zippo, 607 00:24:06,240 --> 00:24:08,960 Speaker 7: you'll you'll you will get that standard insert. 608 00:24:08,680 --> 00:24:10,879 Speaker 3: The three pieces, two pieces, two pieces. 609 00:24:10,960 --> 00:24:13,280 Speaker 5: Yeah, the top though, yeah, okay. 610 00:24:13,080 --> 00:24:14,800 Speaker 6: Yep, that's hinged on because the old one. 611 00:24:14,800 --> 00:24:14,960 Speaker 1: Now. 612 00:24:15,040 --> 00:24:16,679 Speaker 7: The thing one of the things that this is in 613 00:24:16,720 --> 00:24:20,000 Speaker 7: our history that George actually is the founder. When he 614 00:24:20,680 --> 00:24:22,639 Speaker 7: was talking to one of his friends, it was an 615 00:24:22,640 --> 00:24:24,879 Speaker 7: Austray it was an Austrian lighter company, and you had 616 00:24:24,880 --> 00:24:26,320 Speaker 7: to take the top off and then put the top 617 00:24:26,359 --> 00:24:26,639 Speaker 7: back on. 618 00:24:26,720 --> 00:24:28,520 Speaker 6: He's like, well that's kind of annoying, right, like. 619 00:24:28,560 --> 00:24:31,200 Speaker 3: Yeah, yeah, you lose the top and it's like you 620 00:24:31,200 --> 00:24:33,760 Speaker 3: can't do it one handed, and I mean that's and 621 00:24:33,760 --> 00:24:38,320 Speaker 3: again that's that's part of our history. It was, right, Yeah, 622 00:24:38,400 --> 00:24:40,720 Speaker 3: you feel like you just feel like something. 623 00:24:40,440 --> 00:24:43,440 Speaker 4: When you like you can't do that with one hand. 624 00:24:43,800 --> 00:24:45,960 Speaker 2: If you if you had just the top that came off, 625 00:24:46,280 --> 00:24:47,720 Speaker 2: you have to physically pull it off. 626 00:24:47,800 --> 00:24:50,520 Speaker 5: And I like the smell of it. 627 00:24:51,280 --> 00:24:52,400 Speaker 6: And that's that's the other thing. 628 00:24:52,480 --> 00:24:55,120 Speaker 7: Like we have these new inserts, we have these buttane inserts, 629 00:24:55,480 --> 00:24:57,639 Speaker 7: which some people have that preference, right like they want 630 00:24:57,760 --> 00:25:00,800 Speaker 7: they want the buttane, they want the clear cleaner smell, 631 00:25:00,880 --> 00:25:02,760 Speaker 7: right like they want that. But then there's other people. 632 00:25:02,840 --> 00:25:05,280 Speaker 7: And again there's there's features of benefits to both, like 633 00:25:05,359 --> 00:25:09,440 Speaker 7: the traditional insert that lighter fuel, that's wind proof. I 634 00:25:09,480 --> 00:25:11,080 Speaker 7: mean that's going to pass weeks to have. Back in 635 00:25:11,080 --> 00:25:13,560 Speaker 7: the day, it was the fan test, so like you 636 00:25:13,600 --> 00:25:15,199 Speaker 7: could go up to that fan right over there and 637 00:25:15,200 --> 00:25:15,760 Speaker 7: hold it up. 638 00:25:15,960 --> 00:25:18,320 Speaker 6: That thing's not going out. It was just stay so you. 639 00:25:18,240 --> 00:25:20,720 Speaker 7: Can be on the golf course because if you guys 640 00:25:20,760 --> 00:25:23,960 Speaker 7: smoke of the jet. No, this is the traditional, this 641 00:25:24,000 --> 00:25:25,760 Speaker 7: is the lighter. This is this guy right here. Oh 642 00:25:25,800 --> 00:25:28,560 Speaker 7: really is so that that wind proof that chimney right there, 643 00:25:29,320 --> 00:25:32,520 Speaker 7: so like this guy, that guy there, even in front 644 00:25:32,520 --> 00:25:33,480 Speaker 7: of a fan, it won't go out. 645 00:25:33,400 --> 00:25:34,200 Speaker 6: If there's a fan test. 646 00:25:34,200 --> 00:25:35,720 Speaker 7: So we would do the fan test and that was 647 00:25:35,920 --> 00:25:37,600 Speaker 7: that was part of the marketing back in the day. 648 00:25:37,640 --> 00:25:41,200 Speaker 6: And like the thirties and forties and twoties, like yeah. 649 00:25:41,000 --> 00:25:43,520 Speaker 7: Pretty good, which is annoying anybody that smoked outside, Like 650 00:25:44,119 --> 00:25:46,680 Speaker 7: it is super annoying when you're freaking your. 651 00:25:46,600 --> 00:25:49,640 Speaker 3: Flame goes out, happens all the time. 652 00:25:49,640 --> 00:25:50,840 Speaker 6: And you're like trying to cop it. 653 00:25:50,920 --> 00:25:53,120 Speaker 7: You're let figure figure out where like this where it's 654 00:25:53,119 --> 00:25:55,320 Speaker 7: coming from, so you can block your body and everything. 655 00:25:55,400 --> 00:25:58,479 Speaker 7: And so that that is a huge benefit. But some 656 00:25:58,520 --> 00:26:01,000 Speaker 7: people they're indoor smokers whatever, that's not a thing for them. 657 00:26:01,320 --> 00:26:03,399 Speaker 7: Then these buttane inserts and the jet, the jet you 658 00:26:03,440 --> 00:26:05,960 Speaker 7: can do better outside because it's pressure ized, right, because 659 00:26:05,960 --> 00:26:10,120 Speaker 7: it's it's hitting you more with Like I can show this, well, 660 00:26:10,160 --> 00:26:11,840 Speaker 7: this is actually the yellow flame. So this is the 661 00:26:12,000 --> 00:26:16,199 Speaker 7: this is butane. So this is very much like the 662 00:26:16,240 --> 00:26:17,080 Speaker 7: traditional insert. 663 00:26:17,840 --> 00:26:19,399 Speaker 5: But it's that's not wind proof. 664 00:26:19,840 --> 00:26:22,320 Speaker 7: Now it's wind resistant. We say wind resistant, but it's 665 00:26:22,320 --> 00:26:24,720 Speaker 7: not wind proof. It's not when it's the original has 666 00:26:24,720 --> 00:26:26,800 Speaker 7: the wick in there. So the way the wick and 667 00:26:26,880 --> 00:26:30,760 Speaker 7: the chimney work together, that's how that's the magic of 668 00:26:30,760 --> 00:26:31,920 Speaker 7: of how it how it can. 669 00:26:31,840 --> 00:26:32,320 Speaker 6: Be wind proof. 670 00:26:32,520 --> 00:26:35,320 Speaker 2: Yeah, that's awesome without a wicked that old school wick 671 00:26:35,480 --> 00:26:38,240 Speaker 2: man that that that o ge I just I. 672 00:26:38,240 --> 00:26:42,920 Speaker 4: Almost remember, you know, winter time. 673 00:26:43,320 --> 00:26:45,600 Speaker 2: You know, my dad, my dad was a big you know, 674 00:26:45,720 --> 00:26:47,560 Speaker 2: zip o guy, and you know I grew up. My 675 00:26:47,640 --> 00:26:50,720 Speaker 2: dad would smoke all his life, cannabis and cigarettes and 676 00:26:50,720 --> 00:26:53,720 Speaker 2: anything else he gets his hands on. And you know, 677 00:26:53,920 --> 00:26:56,880 Speaker 2: to be honest with you, just uh you know, he 678 00:26:57,000 --> 00:27:00,920 Speaker 2: always had zippos. Yeah, always there was on his counters 679 00:27:01,160 --> 00:27:03,560 Speaker 2: in his pocket. You know, he'd roll them. Yeah, that's 680 00:27:04,080 --> 00:27:04,440 Speaker 2: his thing. 681 00:27:04,560 --> 00:27:06,959 Speaker 3: You see the accessories here, like they have the clips 682 00:27:06,960 --> 00:27:08,280 Speaker 3: like you could hold it on the side like a 683 00:27:08,320 --> 00:27:08,800 Speaker 3: phone clip. 684 00:27:08,880 --> 00:27:10,720 Speaker 7: So one of my favorites is that's so dope is 685 00:27:10,720 --> 00:27:13,800 Speaker 7: the tactical pouch anybody that anybody does at the bottom 686 00:27:13,800 --> 00:27:16,320 Speaker 7: there that guy right there that's made. So it was 687 00:27:16,359 --> 00:27:19,600 Speaker 7: a project I worked on where it's actually a company 688 00:27:19,640 --> 00:27:22,280 Speaker 7: that that that makes it is. We have a sister 689 00:27:22,320 --> 00:27:25,520 Speaker 7: company called Case Knives and they make it's literally like 690 00:27:25,600 --> 00:27:28,199 Speaker 7: down the road from us, and Case Knives is if 691 00:27:28,240 --> 00:27:31,000 Speaker 7: you're into knives, you know that company. And these are 692 00:27:31,040 --> 00:27:33,399 Speaker 7: all owned by zip Corp, which is the company that 693 00:27:33,440 --> 00:27:37,439 Speaker 7: owns Zippo. Northern Whites was a candle company and then 694 00:27:37,480 --> 00:27:40,880 Speaker 7: also Case Knives, and so it's Atchison Leather. They're they're 695 00:27:40,880 --> 00:27:43,679 Speaker 7: a company right out of I always forget is it 696 00:27:43,800 --> 00:27:46,720 Speaker 7: Kansas or I can't remember, but they we worked with 697 00:27:46,760 --> 00:27:47,400 Speaker 7: them to me and. 698 00:27:47,359 --> 00:27:48,240 Speaker 6: It's US made. 699 00:27:48,400 --> 00:27:52,520 Speaker 7: So it's like that has that little pouch has the 700 00:27:52,600 --> 00:27:55,600 Speaker 7: DNA right, Like we went through iteration and we're like, no, 701 00:27:55,640 --> 00:27:56,960 Speaker 7: this needs to be better, it needs to be better, 702 00:27:57,000 --> 00:27:59,640 Speaker 7: it needs be better, and and you know, and now 703 00:27:59,640 --> 00:28:01,920 Speaker 7: we've got it. And if you're into hiking and stuff, 704 00:28:01,920 --> 00:28:04,439 Speaker 7: for military. You under you know what molly is. But 705 00:28:05,600 --> 00:28:08,120 Speaker 7: it does attach to some of those systems, those ladder systems, 706 00:28:08,160 --> 00:28:09,560 Speaker 7: but it's called the tactical bouns. 707 00:28:09,560 --> 00:28:10,560 Speaker 4: You're not going to one. 708 00:28:10,680 --> 00:28:10,880 Speaker 5: Yeah. 709 00:28:10,960 --> 00:28:15,200 Speaker 3: Yeah, and it's very recentably priced only nineteen ninety five. 710 00:28:15,440 --> 00:28:17,880 Speaker 6: Yeah, and again life, I mean it's us. I mean 711 00:28:17,920 --> 00:28:18,960 Speaker 6: it's I think it's. 712 00:28:19,200 --> 00:28:20,600 Speaker 4: What is this eight pass right here? 713 00:28:20,680 --> 00:28:21,120 Speaker 6: Yeah? 714 00:28:20,920 --> 00:28:21,120 Speaker 4: Yeah? 715 00:28:21,200 --> 00:28:22,440 Speaker 6: In the display lectures. 716 00:28:22,480 --> 00:28:25,240 Speaker 4: You know that's awesome, man, So listen what we want 717 00:28:25,240 --> 00:28:25,680 Speaker 4: to go to break. 718 00:28:25,720 --> 00:28:27,920 Speaker 2: But when we come back, I want to ask you, 719 00:28:27,920 --> 00:28:33,080 Speaker 2: you know, what's your all time favorite, all time favorite? 720 00:28:33,080 --> 00:28:33,199 Speaker 5: Man? 721 00:28:33,240 --> 00:28:36,480 Speaker 2: As we'll go to old school, do school, and do 722 00:28:36,600 --> 00:28:38,640 Speaker 2: we find some of these old school ones throw back 723 00:28:38,680 --> 00:28:40,360 Speaker 2: in the year. Do you guys have to throwback one 724 00:28:40,400 --> 00:28:42,280 Speaker 2: so we can purchase this Cannabis Talk. 725 00:28:42,080 --> 00:28:42,560 Speaker 4: One on one. 726 00:28:42,760 --> 00:28:43,600 Speaker 6: Well, be right back up. 727 00:28:44,120 --> 00:28:46,800 Speaker 1: Make sure you like, follow and subscribe to Cannabis Talk 728 00:28:46,840 --> 00:28:54,440 Speaker 1: one on one. Now now back to the number one 729 00:28:54,480 --> 00:28:55,880 Speaker 1: canabis on the planet. 730 00:28:56,560 --> 00:28:56,920 Speaker 4: You know what? 731 00:28:58,000 --> 00:28:59,880 Speaker 5: Get now back to the number one. 732 00:29:00,000 --> 00:29:02,200 Speaker 4: It's going to be showing the universe. 733 00:29:04,080 --> 00:29:08,480 Speaker 3: Caliwana from cannabis operations to financial wealth management. We've got 734 00:29:08,520 --> 00:29:11,920 Speaker 3: your back, folks. Check them out online at Keliwana dot com. 735 00:29:12,000 --> 00:29:14,720 Speaker 4: C A l I w A n n A dot. 736 00:29:14,560 --> 00:29:19,680 Speaker 3: Com are on Instagram at Kellijuana Brands. Edwin Ledwin Ledwig 737 00:29:19,720 --> 00:29:22,320 Speaker 3: excuse me, is the global brand manager for Zippo. We've 738 00:29:22,360 --> 00:29:25,200 Speaker 3: been looking at so many zippos. We're gonna find out 739 00:29:25,200 --> 00:29:28,240 Speaker 3: which is your favorite. But let's break down the difference 740 00:29:28,360 --> 00:29:31,920 Speaker 3: between the fuel and the flame. 741 00:29:32,040 --> 00:29:32,920 Speaker 4: What is it? Exactly? 742 00:29:33,000 --> 00:29:33,800 Speaker 5: What's the difference? 743 00:29:33,960 --> 00:29:35,960 Speaker 7: Okay, right, so we only got so much time, so 744 00:29:35,960 --> 00:29:38,160 Speaker 7: I'm not gonna spend too much time on this, but 745 00:29:38,640 --> 00:29:40,320 Speaker 7: it is something that's come up when I've been talking 746 00:29:40,360 --> 00:29:43,000 Speaker 7: to different people, when there's seems there's some misconceptions that 747 00:29:43,040 --> 00:29:45,240 Speaker 7: I just wanted to expel some of these myths. So 748 00:29:45,640 --> 00:29:48,080 Speaker 7: the main thing, I don't have a cannabutane with me unfortunately, 749 00:29:48,080 --> 00:29:49,760 Speaker 7: because you can't fly with a futane. 750 00:29:50,040 --> 00:29:52,480 Speaker 6: Have some unique no, no, I can, I can talk 751 00:29:52,520 --> 00:29:54,320 Speaker 6: to it. It's but we do make Zippo. 752 00:29:54,600 --> 00:29:58,320 Speaker 7: We make Zippo buttane, We have Zippo Later fluid later fuel. 753 00:29:59,240 --> 00:30:03,160 Speaker 7: The difference here is really what they do. So this fuel, 754 00:30:03,520 --> 00:30:06,680 Speaker 7: the lighter fuel, is really only going to be compatible 755 00:30:06,920 --> 00:30:10,920 Speaker 7: with the standard insert, the traditional insert, the wick insert. 756 00:30:11,280 --> 00:30:12,680 Speaker 7: And the way you can tell is when you turn 757 00:30:12,720 --> 00:30:14,760 Speaker 7: it upside down. Besides that, the holes is that it's 758 00:30:14,800 --> 00:30:17,480 Speaker 7: got this lift to fill. And the proper way to 759 00:30:17,560 --> 00:30:19,960 Speaker 7: fill this is you pull this little felt tab up 760 00:30:20,640 --> 00:30:23,800 Speaker 7: and then you open this, you know, and you put 761 00:30:23,840 --> 00:30:26,440 Speaker 7: the nozzle underneath there. You fill it to where it's 762 00:30:26,480 --> 00:30:28,640 Speaker 7: just slightly satured, you know, you see it saturated. There's 763 00:30:28,680 --> 00:30:31,520 Speaker 7: cotton underneath, there's ray on underneath there. You put this 764 00:30:31,600 --> 00:30:34,800 Speaker 7: tab back down and and then that'll last you, you know, 765 00:30:34,880 --> 00:30:37,880 Speaker 7: a few weeks, it will it will potentially it will 766 00:30:38,200 --> 00:30:41,920 Speaker 7: evaporate after a while because it's an open fuel source. 767 00:30:41,920 --> 00:30:44,640 Speaker 6: So there's the wick the way that it works, and that. 768 00:30:44,640 --> 00:30:47,720 Speaker 7: Helps you know, the even though that's a bit of 769 00:30:48,040 --> 00:30:50,800 Speaker 7: a negative in some people's eyes, it does allow you to. 770 00:30:50,760 --> 00:30:53,640 Speaker 6: Have the wind proof feature. Sure, so there's it's one 771 00:30:53,640 --> 00:30:55,960 Speaker 6: of those gain one lose one over here. 772 00:30:56,040 --> 00:30:59,880 Speaker 7: So then over here we've got this is basically it's 773 00:31:00,120 --> 00:31:03,640 Speaker 7: unter part which is buttane. Now this is closed, right, 774 00:31:03,760 --> 00:31:06,080 Speaker 7: So this this system that there's a bladder in here 775 00:31:06,080 --> 00:31:09,760 Speaker 7: that contains that gas, right, the liquefied gas with buttane. 776 00:31:10,200 --> 00:31:12,720 Speaker 7: You do not ever want to fill. We've had people 777 00:31:12,800 --> 00:31:16,560 Speaker 7: try this. You never want to try to use lighter fuel. 778 00:31:16,600 --> 00:31:19,600 Speaker 6: In a buttane doesn't work a you're probably never gonna 779 00:31:19,600 --> 00:31:20,760 Speaker 6: get it in Are you gonna get it in there? 780 00:31:20,760 --> 00:31:22,040 Speaker 5: You're gonna use a little hole. 781 00:31:22,280 --> 00:31:25,400 Speaker 7: However, however, for those who really don't want to put 782 00:31:25,440 --> 00:31:29,880 Speaker 7: buttane in the traditional insert and we've had people try 783 00:31:29,920 --> 00:31:32,520 Speaker 7: to do that as well. You know, they take the 784 00:31:32,520 --> 00:31:35,600 Speaker 7: pressurized gas, they stick it in and that gas builds 785 00:31:35,680 --> 00:31:36,880 Speaker 7: up in there, and then they go to light it 786 00:31:36,920 --> 00:31:39,280 Speaker 7: and poof flows there's a ball. Right, So they never 787 00:31:39,480 --> 00:31:43,920 Speaker 7: use butane gas in its traditional lighter Sure, always make 788 00:31:43,960 --> 00:31:49,320 Speaker 7: sure some of the benefits of butane, right, Like it's odorless, tasteless, right, 789 00:31:50,440 --> 00:31:54,120 Speaker 7: you know, it's it's becoming much more well known. Right, 790 00:31:54,160 --> 00:31:56,160 Speaker 7: So I don't need to go on necessarily too long 791 00:31:56,200 --> 00:31:59,480 Speaker 7: about that versus, like I said, with this, the traditional 792 00:31:59,560 --> 00:32:03,200 Speaker 7: lighter flu would lighter fuel, I should say, gives you 793 00:32:03,200 --> 00:32:06,520 Speaker 7: that sort of wind proof effect, right with. 794 00:32:06,720 --> 00:32:08,520 Speaker 5: The smell of like a fire pain. 795 00:32:08,920 --> 00:32:10,560 Speaker 6: Some people love it, some people don't like it. And 796 00:32:10,640 --> 00:32:11,960 Speaker 6: it's a total preference, you know. 797 00:32:12,000 --> 00:32:14,400 Speaker 3: It's like to me, it's the zippo feel. Yeah, it's 798 00:32:14,440 --> 00:32:15,760 Speaker 3: the smell tradition. 799 00:32:16,000 --> 00:32:16,959 Speaker 6: I like it. I love it. 800 00:32:17,240 --> 00:32:19,680 Speaker 5: Yeah, It's like when I delighted you. Oh there's a 801 00:32:19,720 --> 00:32:20,920 Speaker 5: real zip for me. 802 00:32:21,360 --> 00:32:23,920 Speaker 4: The wick is where it's at me. It's always been. 803 00:32:23,960 --> 00:32:25,360 Speaker 6: But I love the answers to I will say. 804 00:32:25,400 --> 00:32:27,160 Speaker 7: I'm like I said, I'm a cigar guy too as well. 805 00:32:27,200 --> 00:32:30,440 Speaker 7: And uh, sometimes like you want to you're outside and 806 00:32:30,640 --> 00:32:33,560 Speaker 7: double torch, like I just want to be able to 807 00:32:33,560 --> 00:32:35,600 Speaker 7: toast that foot, you know. And there's different things that 808 00:32:35,640 --> 00:32:38,600 Speaker 7: you want to, you know, be more surgical about how 809 00:32:38,640 --> 00:32:41,160 Speaker 7: you're lighting. And anytime you want to be surgical, that's 810 00:32:41,200 --> 00:32:43,720 Speaker 7: that's where those torches come in. And there I should 811 00:32:43,760 --> 00:32:46,920 Speaker 7: probably show this is how easy, Oh this is. I'll 812 00:32:46,920 --> 00:32:49,160 Speaker 7: show this the guy, So I'll show that one in 813 00:32:49,200 --> 00:32:52,080 Speaker 7: a second. This is actually one of the coolest cases. 814 00:32:52,320 --> 00:32:54,240 Speaker 7: This is not my favorite. To answer your question that. 815 00:32:54,200 --> 00:32:56,360 Speaker 6: You you teased a little bit before, this is one 816 00:32:56,360 --> 00:32:57,080 Speaker 6: of my favorites. Though. 817 00:32:57,240 --> 00:32:59,520 Speaker 7: This is a deep carve, This is an armor case, 818 00:32:59,560 --> 00:33:01,320 Speaker 7: This is a this is one and a half times 819 00:33:01,440 --> 00:33:04,960 Speaker 7: thicker case, so that's actually physically heavier. 820 00:33:05,040 --> 00:33:06,680 Speaker 6: Oh yeah, oh yeah, that's it. 821 00:33:06,680 --> 00:33:10,080 Speaker 7: It's called deep carve, or actually that one's called multi cut. 822 00:33:10,240 --> 00:33:12,719 Speaker 7: Is the process, so that multi cut actually is etched 823 00:33:12,800 --> 00:33:16,000 Speaker 7: into the lighter itself. That's not printed or there's nothing 824 00:33:16,000 --> 00:33:19,720 Speaker 7: that's literally carved. That's it's a brass thick metal. It 825 00:33:19,760 --> 00:33:21,640 Speaker 7: has to be because otherwise. 826 00:33:21,280 --> 00:33:23,240 Speaker 6: You'd puncture it. You go right through it. 827 00:33:23,520 --> 00:33:23,960 Speaker 5: Beautiful. 828 00:33:24,280 --> 00:33:28,520 Speaker 7: So that's a premium. That's one of our premium lines, 829 00:33:29,480 --> 00:33:30,000 Speaker 7: the Multicu. 830 00:33:30,080 --> 00:33:32,360 Speaker 3: I could just tell that's expensive right there, right. I mean, 831 00:33:32,400 --> 00:33:34,000 Speaker 3: it looks like a from a. 832 00:33:33,920 --> 00:33:38,200 Speaker 7: Movie theater, and that's an antique finish that has it 833 00:33:38,280 --> 00:33:39,920 Speaker 7: has a finish that gives it that black and look. 834 00:33:39,960 --> 00:33:41,800 Speaker 7: But then it's coded to make sure that again it 835 00:33:41,840 --> 00:33:44,120 Speaker 7: will stand the test of time. It's not gonna wear 836 00:33:44,160 --> 00:33:45,760 Speaker 7: in your pocket and all that. I mean, there's gonna 837 00:33:45,760 --> 00:33:47,520 Speaker 7: be a little wear and that's what people actually like, 838 00:33:47,680 --> 00:33:49,760 Speaker 7: that little bit of distress. But it's not gonna like, 839 00:33:50,040 --> 00:33:52,360 Speaker 7: it's not gonna be gone and you know two days 840 00:33:52,440 --> 00:33:54,120 Speaker 7: or two weeks or so. 841 00:33:54,200 --> 00:33:56,640 Speaker 5: Now the big question is and when what is your 842 00:33:56,640 --> 00:33:57,280 Speaker 5: favorite one? 843 00:33:57,360 --> 00:33:58,320 Speaker 6: I was trying to avoid that. 844 00:33:59,120 --> 00:34:01,760 Speaker 5: I think, is which one do you have in your pocket? 845 00:34:02,720 --> 00:34:07,480 Speaker 6: I have all these, I do have a favorite. I 846 00:34:07,520 --> 00:34:09,719 Speaker 6: do have a favorite. It's it's but it's not one 847 00:34:09,719 --> 00:34:12,040 Speaker 6: that was ever released. It was oh man, that's not. 848 00:34:13,600 --> 00:34:16,360 Speaker 7: The uh, it's the cop that we released the copper 849 00:34:16,560 --> 00:34:19,120 Speaker 7: a full copper case, and there's just something about it 850 00:34:19,640 --> 00:34:23,280 Speaker 7: that I absolutely love. We just did a re release 851 00:34:23,320 --> 00:34:25,480 Speaker 7: of it, I think before we had only done it 852 00:34:25,520 --> 00:34:27,800 Speaker 7: in two thousand and three, I think was a release 853 00:34:27,840 --> 00:34:29,640 Speaker 7: and then there. We just did a release last year 854 00:34:29,680 --> 00:34:33,920 Speaker 7: of a full copper case. We did we just released this. 855 00:34:34,400 --> 00:34:37,319 Speaker 7: This is a This is called a bimetal. This is 856 00:34:37,320 --> 00:34:40,040 Speaker 7: the only second time that we've done this where it's 857 00:34:40,120 --> 00:34:42,000 Speaker 7: literally sterling silver on half of it. 858 00:34:42,120 --> 00:34:47,520 Speaker 6: So this one's pretty cool. Again in my book, yeah. 859 00:34:47,400 --> 00:34:49,520 Speaker 4: Said he said, this was second time we've ever only 860 00:34:49,560 --> 00:34:49,919 Speaker 4: done it. 861 00:34:49,960 --> 00:34:52,000 Speaker 7: Well, in the first time, it was like an ultra 862 00:34:52,520 --> 00:34:54,600 Speaker 7: I mean it was like super super I mean hand 863 00:34:54,600 --> 00:34:57,080 Speaker 7: done and stuff. So this is actually a process that 864 00:34:57,160 --> 00:35:00,360 Speaker 7: our engineering team had to resurface memory. They had to 865 00:35:00,360 --> 00:35:01,880 Speaker 7: go through all the checks and bounces of Q and 866 00:35:01,920 --> 00:35:04,160 Speaker 7: A all that stuff to make sure that we could 867 00:35:04,160 --> 00:35:05,040 Speaker 7: make this come to fruition. 868 00:35:05,080 --> 00:35:07,000 Speaker 6: And so really happy that we've been able to launch it. 869 00:35:07,040 --> 00:35:08,279 Speaker 6: But it's not you know, it's not. 870 00:35:08,320 --> 00:35:11,399 Speaker 7: Cheap, but yeah, it's a I bet you in ten 871 00:35:11,480 --> 00:35:14,080 Speaker 7: years you'll look back and these things will be selling 872 00:35:14,080 --> 00:35:15,319 Speaker 7: for yeah credit bit of money. 873 00:35:15,400 --> 00:35:17,400 Speaker 3: Well, I see one on here for thirty dollars and 874 00:35:17,520 --> 00:35:20,239 Speaker 3: ninety five cents thirty one. What is the most expensive 875 00:35:20,320 --> 00:35:21,480 Speaker 3: Zippo lighter you guys have? 876 00:35:23,800 --> 00:35:25,400 Speaker 4: Well, I think that's a hard to say because I 877 00:35:25,440 --> 00:35:26,799 Speaker 4: think it's it's not that they have. 878 00:35:26,920 --> 00:35:30,080 Speaker 3: I think it's the collector. Well that's that, but that's 879 00:35:30,080 --> 00:35:33,560 Speaker 3: not them right now. I well, no, that's from eBay 880 00:35:33,560 --> 00:35:35,400 Speaker 3: and that's a collector's item. But I mean, if you 881 00:35:35,400 --> 00:35:37,719 Speaker 3: want to buy right now the most expensive lighter from 882 00:35:37,920 --> 00:35:40,680 Speaker 3: directly from Zippo, and it might be worth more later, 883 00:35:40,840 --> 00:35:43,719 Speaker 3: that's a good thing about Zippo. It's like it's like Rolex, 884 00:35:44,480 --> 00:35:46,560 Speaker 3: you know, you don't lose its value. 885 00:35:46,600 --> 00:35:48,959 Speaker 4: That's where they should do a collab with Rolex. 886 00:35:48,640 --> 00:35:50,640 Speaker 6: You know, shame on me. I should know this off 887 00:35:50,640 --> 00:35:51,279 Speaker 6: the top of my head. 888 00:35:51,320 --> 00:35:53,440 Speaker 5: I want to see one for one fifteen years. You 889 00:35:53,520 --> 00:35:55,040 Speaker 5: have a new boy. 890 00:35:55,120 --> 00:35:55,920 Speaker 6: We have a solid goal. 891 00:35:56,120 --> 00:35:58,719 Speaker 7: And I think it's I can't don't don't that's my boy, 892 00:35:59,320 --> 00:36:01,279 Speaker 7: don't mark my words. I think it's thirty it's like 893 00:36:01,320 --> 00:36:03,759 Speaker 7: around thirty k or twenty five. Yeah, it's all gold. 894 00:36:03,800 --> 00:36:06,040 Speaker 7: I mean it's it's an armored, it's a thick. It's 895 00:36:06,040 --> 00:36:09,120 Speaker 7: the same one as this where where's this guy? Yeah, 896 00:36:09,160 --> 00:36:09,920 Speaker 7: it's a thicker. 897 00:36:09,680 --> 00:36:12,279 Speaker 3: One and it's one sixty and now you're talking about 898 00:36:12,320 --> 00:36:13,640 Speaker 3: thirty thousand dollars. 899 00:36:13,760 --> 00:36:15,520 Speaker 5: Yeah, god six, that's not in the catalog. 900 00:36:15,800 --> 00:36:19,080 Speaker 7: Well, we have we have those pressure I thought it honestly, 901 00:36:19,080 --> 00:36:20,920 Speaker 7: it used to be in the We have another catalog 902 00:36:20,920 --> 00:36:22,120 Speaker 7: that has our precious metals in it. 903 00:36:22,200 --> 00:36:23,920 Speaker 5: So we have you know, we have come we have 904 00:36:24,000 --> 00:36:25,080 Speaker 5: magazines in Dubai. 905 00:36:27,160 --> 00:36:28,000 Speaker 6: Well it's jewelry. 906 00:36:28,040 --> 00:36:30,040 Speaker 7: It's jewelry, right, So it's at the same time, it's 907 00:36:30,080 --> 00:36:31,960 Speaker 7: like one of those things that like, yeah, it makes 908 00:36:31,960 --> 00:36:34,440 Speaker 7: sense right that we have sterling that we have you know, 909 00:36:34,920 --> 00:36:38,560 Speaker 7: solid gold, people want it. Yeah, but yeah, and we 910 00:36:38,600 --> 00:36:40,279 Speaker 7: do have you know, we've got anything under you know, 911 00:36:40,320 --> 00:36:42,040 Speaker 7: we've got some that are under twenty dollars right now, 912 00:36:42,040 --> 00:36:44,200 Speaker 7: and we've got stuff that's over over twenty thousand dollars. 913 00:36:44,239 --> 00:36:45,560 Speaker 6: Right, that's what that's where claim to fame. 914 00:36:45,880 --> 00:36:47,719 Speaker 4: Yeah, what do you want? 915 00:36:47,840 --> 00:36:48,200 Speaker 5: Yeah? 916 00:36:48,600 --> 00:36:50,440 Speaker 6: And and everybody's happy with them too, right. 917 00:36:50,520 --> 00:36:52,239 Speaker 7: It's not like one of those things where it's like 918 00:36:52,280 --> 00:36:53,880 Speaker 7: it feels like we cheap in the brand for the 919 00:36:54,040 --> 00:36:56,640 Speaker 7: for the it's everybody gets the same treatment. Like it 920 00:36:56,760 --> 00:36:59,319 Speaker 7: goes through the same the you know, it goes through 921 00:36:59,320 --> 00:37:02,000 Speaker 7: Bradford to go to our factory. The same workers that 922 00:37:02,040 --> 00:37:04,280 Speaker 7: have been working on it for fifty years are working 923 00:37:04,320 --> 00:37:04,680 Speaker 7: on those. 924 00:37:05,000 --> 00:37:05,320 Speaker 4: Wow. 925 00:37:05,719 --> 00:37:07,120 Speaker 6: I mean with the goal they have to do a 926 00:37:07,120 --> 00:37:08,560 Speaker 6: white glove service. It's it's a. 927 00:37:08,600 --> 00:37:10,919 Speaker 7: Very They follow it through the plant, but it goes 928 00:37:10,960 --> 00:37:13,560 Speaker 7: through the same plant. It's not like we ship it 929 00:37:13,600 --> 00:37:16,200 Speaker 7: out to, you know, somewhere else and have them do 930 00:37:16,239 --> 00:37:17,200 Speaker 7: it and we call it ours. 931 00:37:17,440 --> 00:37:20,480 Speaker 4: Do you ever let people do tours to the plant? Oh? Yeah, yeah, yeah, 932 00:37:20,520 --> 00:37:22,360 Speaker 4: we have coming down to do that. God love it. 933 00:37:22,440 --> 00:37:23,319 Speaker 6: We would love for you. 934 00:37:23,880 --> 00:37:27,799 Speaker 3: Oh yeah, it Edwin, I see the company now. Of 935 00:37:27,840 --> 00:37:30,080 Speaker 3: course they do it for any company that's out there. 936 00:37:30,120 --> 00:37:33,000 Speaker 3: But was it a struggle for them or challenge to 937 00:37:33,080 --> 00:37:35,279 Speaker 3: jump into the cannabis market and put the whole weed 938 00:37:35,360 --> 00:37:37,759 Speaker 3: leap on it and embrace the community, because I feel 939 00:37:37,800 --> 00:37:39,360 Speaker 3: like they've been a part of it, you know, But 940 00:37:40,160 --> 00:37:41,920 Speaker 3: do you I mean, they've obviously been a part of 941 00:37:41,920 --> 00:37:42,920 Speaker 3: it before your four. 942 00:37:42,800 --> 00:37:45,360 Speaker 5: Years of being there. Yeah, but did you hear the history. 943 00:37:45,080 --> 00:37:47,520 Speaker 3: Of them saying, no, man, we have to capitalize on 944 00:37:47,560 --> 00:37:49,279 Speaker 3: this and not be afraid to put the plant on this. 945 00:37:49,600 --> 00:37:51,160 Speaker 6: Yeah, no, it's not that at all. 946 00:37:51,200 --> 00:37:56,000 Speaker 7: So it's it's really Zippo is a very I don't 947 00:37:56,000 --> 00:37:58,360 Speaker 7: want to say modest company, but the company itself is 948 00:37:58,400 --> 00:38:02,480 Speaker 7: like we we don't want to you know, be political. 949 00:38:02,640 --> 00:38:03,319 Speaker 6: We don't want it. 950 00:38:03,360 --> 00:38:05,200 Speaker 7: You know, we just want to be able to deliver 951 00:38:05,320 --> 00:38:08,319 Speaker 7: products that are quality and make people happy with them 952 00:38:08,320 --> 00:38:11,360 Speaker 7: and you know, make make sure that they're satisfied and 953 00:38:11,560 --> 00:38:13,359 Speaker 7: you know, like live with confidence is one of our 954 00:38:13,600 --> 00:38:16,040 Speaker 7: speaking points right now, so they can live with confidence. 955 00:38:16,080 --> 00:38:18,640 Speaker 7: And it's non judgmental, like we don't want to say, 956 00:38:18,680 --> 00:38:20,440 Speaker 7: you know, you should do this and you shouldn't do Now, 957 00:38:20,440 --> 00:38:22,160 Speaker 7: there's things that we won't do, you know, if it's 958 00:38:22,200 --> 00:38:24,840 Speaker 7: like promoting hate or things like that. Right, Yeah, But 959 00:38:24,960 --> 00:38:27,520 Speaker 7: besides that, you know, we want to be advocates for 960 00:38:27,520 --> 00:38:30,680 Speaker 7: for people now with legalization and stuff like that that's happening, 961 00:38:30,760 --> 00:38:34,719 Speaker 7: and you know, we're not trying to if anything. I 962 00:38:34,719 --> 00:38:37,239 Speaker 7: think it's funny because there's so many companies that I 963 00:38:37,239 --> 00:38:39,399 Speaker 7: feel like are trying to capitalize that have been trying, 964 00:38:39,520 --> 00:38:41,960 Speaker 7: like they're making products to try to get into the space, 965 00:38:42,320 --> 00:38:44,640 Speaker 7: and the whole time, like we've had a product that 966 00:38:44,840 --> 00:38:47,440 Speaker 7: is naturally in the space, and we just have been like, okay, 967 00:38:47,520 --> 00:38:49,759 Speaker 7: well if you want it, Like there's there's products that 968 00:38:49,800 --> 00:38:51,960 Speaker 7: you know people like, you know, companies. I'm not going 969 00:38:52,040 --> 00:38:54,800 Speaker 7: to go into those companies that have been putting their brands, 970 00:38:54,840 --> 00:38:57,799 Speaker 7: you know, cannabis brands on the lighter and stuff. But 971 00:38:57,920 --> 00:39:00,400 Speaker 7: now we're just officially kind of getting into saying like 972 00:39:00,680 --> 00:39:03,480 Speaker 7: go ahead, how do we be more authentic? 973 00:39:03,600 --> 00:39:03,680 Speaker 2: Right? 974 00:39:03,800 --> 00:39:06,000 Speaker 7: And like how who should we talk to right to 975 00:39:06,120 --> 00:39:08,560 Speaker 7: get this out? Because everywhere I've gone, I've been doing 976 00:39:08,600 --> 00:39:12,560 Speaker 7: this now, you know for two years, probably in this 977 00:39:12,680 --> 00:39:15,560 Speaker 7: year more than last as far as like trying to 978 00:39:15,840 --> 00:39:17,839 Speaker 7: just discover, like told you, I'm like kind of a nerd, 979 00:39:17,880 --> 00:39:19,359 Speaker 7: research nerd, but. 980 00:39:19,320 --> 00:39:20,719 Speaker 6: We want to do it authentically. We don't want to 981 00:39:20,719 --> 00:39:22,080 Speaker 6: come in and be like, hey, you know, we know 982 00:39:22,120 --> 00:39:23,120 Speaker 6: everything about this market. 983 00:39:23,160 --> 00:39:24,879 Speaker 7: We just want to come in and say like hey 984 00:39:24,920 --> 00:39:27,680 Speaker 7: we you know, we got these products, you know, and 985 00:39:27,680 --> 00:39:30,200 Speaker 7: people have been welcoming us with open arms. 986 00:39:30,200 --> 00:39:33,200 Speaker 6: Like literally We've I've heard this from multiple people. Where 987 00:39:33,239 --> 00:39:33,719 Speaker 6: have you been? 988 00:39:33,880 --> 00:39:34,040 Speaker 4: Right? 989 00:39:34,080 --> 00:39:36,080 Speaker 7: That was the comment, like where, yeah, you guys should 990 00:39:36,120 --> 00:39:39,000 Speaker 7: should have been here forever ago, Right, We're just in 991 00:39:39,160 --> 00:39:41,799 Speaker 7: for four twenty. We were in LA and we were 992 00:39:41,800 --> 00:39:45,960 Speaker 7: at Hippy Hill and San Francisco and Greensville Street and 993 00:39:46,040 --> 00:39:48,279 Speaker 7: so we were you know, we were out there and 994 00:39:49,200 --> 00:39:50,360 Speaker 7: literally everyone. 995 00:39:50,080 --> 00:39:52,359 Speaker 6: Just how can you know? How can I get a lighter? 996 00:39:52,360 --> 00:39:53,439 Speaker 6: You know what? These are so cool? 997 00:39:53,480 --> 00:39:55,239 Speaker 7: I love these things and I think it goes hand 998 00:39:55,239 --> 00:39:57,440 Speaker 7: in hand with the space, right It's it's sort of 999 00:39:57,480 --> 00:40:00,839 Speaker 7: that that enjoyment the thing we're talking about before, where 1000 00:40:00,880 --> 00:40:03,919 Speaker 7: you're not necessarily quantifying it, like when you come into 1001 00:40:03,920 --> 00:40:06,280 Speaker 7: the Zipp But we have a flagship store in Bradford, 1002 00:40:06,440 --> 00:40:09,040 Speaker 7: and I love going into the store and you hear 1003 00:40:09,200 --> 00:40:11,680 Speaker 7: like there's older people, there's younger people, and it's like 1004 00:40:11,680 --> 00:40:14,359 Speaker 7: an adult candy store, right, Like they go in there 1005 00:40:14,400 --> 00:40:17,840 Speaker 7: and there's huge glass displays of ZIP that like hundreds 1006 00:40:17,840 --> 00:40:19,359 Speaker 7: of of and they just. 1007 00:40:19,480 --> 00:40:22,799 Speaker 4: Choose exactly how do you choose? That's what you're going 1008 00:40:22,840 --> 00:40:24,879 Speaker 4: like an buy what about like ten of them? 1009 00:40:24,920 --> 00:40:27,040 Speaker 6: I don't know, And they align with their personality. 1010 00:40:27,120 --> 00:40:28,960 Speaker 7: And it's like that's why we have live with confidence 1011 00:40:28,960 --> 00:40:31,120 Speaker 7: because it's like you get to choose what one kind 1012 00:40:31,160 --> 00:40:33,680 Speaker 7: of just aligns with your own personality. 1013 00:40:33,360 --> 00:40:35,120 Speaker 4: The whole collection. So I could have a wall of 1014 00:40:35,160 --> 00:40:35,759 Speaker 4: them to just be. 1015 00:40:35,800 --> 00:40:38,799 Speaker 7: Like, yeah, we have we have people to do that, 1016 00:40:38,960 --> 00:40:41,880 Speaker 7: and yeah we've got displays for that wall display on 1017 00:40:41,920 --> 00:40:42,440 Speaker 7: the top half. 1018 00:40:42,640 --> 00:40:44,799 Speaker 3: So let me ask you this though, you mentioned the 1019 00:40:44,840 --> 00:40:47,880 Speaker 3: one torch. Do you guys do like the other cigar lighters? 1020 00:40:47,920 --> 00:40:51,160 Speaker 3: Or four tords or two tords? Like how high do 1021 00:40:51,200 --> 00:40:51,920 Speaker 3: you guys go with that? 1022 00:40:52,040 --> 00:40:52,200 Speaker 4: Yep? 1023 00:40:52,239 --> 00:40:54,680 Speaker 7: So the with the inserts on the zippo side, we 1024 00:40:54,760 --> 00:40:57,880 Speaker 7: have a single torch, and then we have a double torch. 1025 00:40:58,400 --> 00:41:01,719 Speaker 7: And and again these are literally just swap in, swap out, 1026 00:41:02,280 --> 00:41:04,920 Speaker 7: so you can if you want, you could literally just 1027 00:41:04,960 --> 00:41:07,759 Speaker 7: buy one lighter one later case and then you can 1028 00:41:07,800 --> 00:41:11,040 Speaker 7: buy the the torch, the buttane torch insert nice and 1029 00:41:11,080 --> 00:41:13,279 Speaker 7: just convert it over. So if you're like, oh, I'm 1030 00:41:13,280 --> 00:41:15,680 Speaker 7: gonna go to the I don't know, I'm gonna go golfing, 1031 00:41:15,719 --> 00:41:17,400 Speaker 7: you might want to put in this one. But what 1032 00:41:17,440 --> 00:41:19,560 Speaker 7: we see more people do, and again to your point 1033 00:41:19,600 --> 00:41:22,680 Speaker 7: of collecting, is they just buy they buy me later. 1034 00:41:22,719 --> 00:41:23,960 Speaker 4: Yeah, there's probably in a new case. 1035 00:41:24,000 --> 00:41:25,600 Speaker 5: I need that case for that me. 1036 00:41:27,560 --> 00:41:29,840 Speaker 2: Like if you had a yellow one on today or 1037 00:41:29,880 --> 00:41:32,480 Speaker 2: like even like that multi color one, I might I mean, 1038 00:41:32,480 --> 00:41:34,920 Speaker 2: like I I accessorize so much, I might take that one. 1039 00:41:35,000 --> 00:41:35,839 Speaker 4: Let me see this one right. 1040 00:41:35,719 --> 00:41:38,520 Speaker 2: Here, because you got a cord and wear and literally 1041 00:41:38,760 --> 00:41:42,759 Speaker 2: like you see what I'm saying, Yeah, like which you 1042 00:41:42,840 --> 00:41:45,000 Speaker 2: might do that just for my outfit, you know, or 1043 00:41:45,040 --> 00:41:47,200 Speaker 2: I'll do it, you know, I'll play with it, you know, 1044 00:41:47,239 --> 00:41:50,640 Speaker 2: on purpose, knowing that I'm wearing this it goes with 1045 00:41:50,680 --> 00:41:53,640 Speaker 2: my shoes, and you know, I'm weird like that, but 1046 00:41:55,080 --> 00:41:58,360 Speaker 2: like that, yeah, yeah you too. Yeah, it's just timy, 1047 00:41:58,400 --> 00:42:00,640 Speaker 2: you know. And and some days it's like you really 1048 00:42:00,680 --> 00:42:02,960 Speaker 2: want to get that going, and and you know, I 1049 00:42:03,520 --> 00:42:06,959 Speaker 2: like the option of having some to coordinate. That would 1050 00:42:07,000 --> 00:42:10,000 Speaker 2: be an amazing thing to you know, have a huge 1051 00:42:10,000 --> 00:42:12,960 Speaker 2: collection of them, different colors, like I'm rocking a white, 1052 00:42:13,000 --> 00:42:14,000 Speaker 2: you know, white might. 1053 00:42:13,880 --> 00:42:15,839 Speaker 4: Be cool too, you know, all of them. 1054 00:42:15,880 --> 00:42:17,319 Speaker 3: Like you said, you go to the store, you look 1055 00:42:17,320 --> 00:42:19,359 Speaker 3: at them, and you could just imagine how people must 1056 00:42:19,400 --> 00:42:19,799 Speaker 3: go through. 1057 00:42:20,040 --> 00:42:21,560 Speaker 5: Oh what what what I mean going to. 1058 00:42:22,000 --> 00:42:22,760 Speaker 4: Have a smoke shop. 1059 00:42:22,800 --> 00:42:24,400 Speaker 2: I used to have a smoke shop, so I had, 1060 00:42:24,719 --> 00:42:28,280 Speaker 2: you know, several I got the little collection in downtown whatever. 1061 00:42:28,320 --> 00:42:30,799 Speaker 2: They had a little one of your authorized dealers over there, 1062 00:42:30,840 --> 00:42:33,160 Speaker 2: and I ended up buying a you know, a case 1063 00:42:33,200 --> 00:42:35,160 Speaker 2: of them, and then I just started selling them, you know. 1064 00:42:35,719 --> 00:42:37,920 Speaker 2: But then it was like when some of them went, 1065 00:42:38,040 --> 00:42:40,280 Speaker 2: you'd be like, damn that one was doe, Dude, I 1066 00:42:40,360 --> 00:42:43,720 Speaker 2: Like I wanted that one. Yeah, you know, it's just like, damn, okay, 1067 00:42:44,160 --> 00:42:44,759 Speaker 2: this is what it is. 1068 00:42:44,880 --> 00:42:46,400 Speaker 3: That's fun well ed when we like to do the 1069 00:42:46,480 --> 00:42:49,080 Speaker 3: high five with everybody that comes in here and Edwin 1070 00:42:49,120 --> 00:42:51,719 Speaker 3: and the global brand manager a Zippo question number one 1071 00:42:51,760 --> 00:42:53,360 Speaker 3: for you, how old are you the first time you 1072 00:42:53,360 --> 00:42:55,040 Speaker 3: smoked cannabis and where'd you get it from? 1073 00:42:55,280 --> 00:42:58,879 Speaker 7: Well, I mean, I gotta, I gotta come clean. I'm 1074 00:42:58,880 --> 00:43:03,080 Speaker 7: not a cannabis user, so I have to. 1075 00:43:03,200 --> 00:43:06,320 Speaker 5: I never smoked cannabis ever. No, that's awesome. 1076 00:43:06,560 --> 00:43:07,720 Speaker 4: Yeah, it's amazing. 1077 00:43:07,920 --> 00:43:10,319 Speaker 6: Yeah, it's pretty down. It's pretty pretty big letdown when 1078 00:43:10,360 --> 00:43:11,759 Speaker 6: you know it's not good. 1079 00:43:11,960 --> 00:43:13,920 Speaker 3: I mean, here's here's this one for you to when 1080 00:43:13,920 --> 00:43:16,319 Speaker 3: you're ready for this. I don't smoke cannabis anymore either. 1081 00:43:16,440 --> 00:43:16,600 Speaker 5: Yeah. 1082 00:43:16,640 --> 00:43:17,480 Speaker 6: Yeah, I don't. 1083 00:43:17,280 --> 00:43:18,840 Speaker 4: Smoke it at all. I don't really get that, you know. 1084 00:43:18,920 --> 00:43:20,719 Speaker 5: I mean I use the the products I use, you know, 1085 00:43:20,800 --> 00:43:21,560 Speaker 5: CBD everything. 1086 00:43:21,600 --> 00:43:23,880 Speaker 6: I'm interested in the CBD thing. So I told you 1087 00:43:23,880 --> 00:43:24,600 Speaker 6: I'm a nerd. 1088 00:43:24,640 --> 00:43:27,719 Speaker 7: So like I love the science of T so I've 1089 00:43:27,800 --> 00:43:30,040 Speaker 7: learned as much as I can right in the amount 1090 00:43:30,040 --> 00:43:30,279 Speaker 7: of time. 1091 00:43:30,280 --> 00:43:31,200 Speaker 6: But like you know, the. 1092 00:43:31,200 --> 00:43:34,880 Speaker 7: Tri chromes and the tri combs and the you know, 1093 00:43:34,960 --> 00:43:37,280 Speaker 7: as far as like the turpens and the charge effect 1094 00:43:37,320 --> 00:43:41,160 Speaker 7: and like how that works and decarboxylation and you know, 1095 00:43:41,400 --> 00:43:46,080 Speaker 7: like turning the the CBD and a the acid so you're. 1096 00:43:45,920 --> 00:43:49,200 Speaker 3: Not using no CBD at all. No, so I could 1097 00:43:49,200 --> 00:43:51,000 Speaker 3: tell you work out. You look like you work out 1098 00:43:51,320 --> 00:43:54,080 Speaker 3: your shoulders on you. That being said, dude, I'm gonna 1099 00:43:54,080 --> 00:43:57,800 Speaker 3: guarantee that when you start using some CBD, you'll start 1100 00:43:57,840 --> 00:44:00,200 Speaker 3: feeling it lubricate that, but you'll just start seeing a 1101 00:44:00,239 --> 00:44:01,360 Speaker 3: little difference. 1102 00:44:01,120 --> 00:44:02,000 Speaker 5: In your recovery. 1103 00:44:02,040 --> 00:44:04,880 Speaker 3: Maybe, like go on some studying yourself, like do a 1104 00:44:04,920 --> 00:44:07,800 Speaker 3: hard workout and then start taking some CBD for a 1105 00:44:07,880 --> 00:44:10,560 Speaker 3: week and do that same hard workout where you're fatigued, 1106 00:44:10,680 --> 00:44:12,759 Speaker 3: whether it's doing something where you're like, okay, that one hurt, 1107 00:44:12,880 --> 00:44:15,839 Speaker 3: you know, I can feel the doms the delayed OxT 1108 00:44:15,960 --> 00:44:19,120 Speaker 3: two days afterwards. And then start taking some CBD and 1109 00:44:19,200 --> 00:44:21,640 Speaker 3: watch how it will lessen that, you know what I mean, 1110 00:44:21,680 --> 00:44:25,840 Speaker 3: because the recovery process lubricating your joints. I'm a believer 1111 00:44:26,360 --> 00:44:29,000 Speaker 3: where I wasn't a believer in CBD and cannabis use 1112 00:44:29,200 --> 00:44:31,399 Speaker 3: before I even met, like before I came to the show, 1113 00:44:31,680 --> 00:44:32,680 Speaker 3: Like I wasn't even on it. 1114 00:44:32,719 --> 00:44:35,279 Speaker 5: I was never on it. Actually and now now I 1115 00:44:35,320 --> 00:44:36,080 Speaker 5: take it every day. 1116 00:44:36,160 --> 00:44:37,960 Speaker 2: And something I would just tell you is, you know, 1117 00:44:38,400 --> 00:44:41,040 Speaker 2: the United States government will never say that it was 1118 00:44:41,480 --> 00:44:44,799 Speaker 2: medicinal if it hadn't been, you know, and so and 1119 00:44:44,840 --> 00:44:48,680 Speaker 2: so for a natural herb to be a medicinal, you know, 1120 00:44:48,840 --> 00:44:50,640 Speaker 2: and and and for it to for it to be 1121 00:44:50,920 --> 00:44:53,680 Speaker 2: legal in the in the thirties when when this was 1122 00:44:53,719 --> 00:44:56,600 Speaker 2: around this this this company here is Zippo, and then 1123 00:44:56,800 --> 00:44:59,040 Speaker 2: for it to go over to be an illegal and 1124 00:44:59,080 --> 00:45:02,440 Speaker 2: then the pharmaceutical came in and then made that, you know, 1125 00:45:02,560 --> 00:45:06,040 Speaker 2: legal until it became an epidemic and it's now the 1126 00:45:06,120 --> 00:45:09,400 Speaker 2: leading cause of white male you know, is opioids, you know. 1127 00:45:09,480 --> 00:45:11,160 Speaker 2: And so when you start to think of these things 1128 00:45:11,200 --> 00:45:15,440 Speaker 2: and and and and for pain management and for lubrication 1129 00:45:15,560 --> 00:45:18,279 Speaker 2: of your indocannabinoid system, which is a system that you know, 1130 00:45:18,560 --> 00:45:21,040 Speaker 2: as you're you know, you know, you've already obviously looked into, 1131 00:45:21,440 --> 00:45:23,600 Speaker 2: you know, you know, to to kind of get into 1132 00:45:23,640 --> 00:45:25,840 Speaker 2: that that that note like, you know, you'll start to 1133 00:45:25,880 --> 00:45:28,759 Speaker 2: realize that you know this plant. And don't get me wrong, 1134 00:45:28,800 --> 00:45:30,879 Speaker 2: I don't like smoke weed all day. It's not something 1135 00:45:30,880 --> 00:45:32,520 Speaker 2: I can do. I've got there's. 1136 00:45:32,239 --> 00:45:34,440 Speaker 5: Smoke weed every day by no means yeah, no, I 1137 00:45:35,080 --> 00:45:35,560 Speaker 5: like every day. 1138 00:45:35,640 --> 00:45:38,040 Speaker 6: Yeah, yeah, no, I would smoke cigars all day. 1139 00:45:38,120 --> 00:45:44,000 Speaker 5: I mean it's honestly earlier this, Yeah, it would have 1140 00:45:44,000 --> 00:45:44,319 Speaker 5: been great. 1141 00:45:44,520 --> 00:45:47,560 Speaker 7: There's a parallel that runs between this and that. Like 1142 00:45:48,200 --> 00:45:49,880 Speaker 7: just like with the zippos, we were talking about that 1143 00:45:49,920 --> 00:45:53,160 Speaker 7: everybody chooses their own thing and that we're not non judgmental, 1144 00:45:53,480 --> 00:45:55,840 Speaker 7: it's the same thing with this, where it's like I 1145 00:45:55,880 --> 00:45:57,560 Speaker 7: have people give me some you know, they give you 1146 00:45:57,560 --> 00:46:00,120 Speaker 7: ship about cigars or something like that, or yeah, and 1147 00:46:00,400 --> 00:46:03,360 Speaker 7: you're just it's those things that like, yeah, could I quantify? 1148 00:46:03,400 --> 00:46:04,560 Speaker 7: Am I gonna do it my whole life? Am I 1149 00:46:04,560 --> 00:46:06,719 Speaker 7: going to be smoking like a morning cigar when I'm 1150 00:46:06,920 --> 00:46:07,600 Speaker 7: you know, sixty? 1151 00:46:07,719 --> 00:46:08,880 Speaker 6: Maybe it's my favorite. 1152 00:46:09,440 --> 00:46:11,120 Speaker 3: There's nothing better than a couple of coffee and a 1153 00:46:11,160 --> 00:46:12,919 Speaker 3: cigar in your morning cigar. 1154 00:46:15,239 --> 00:46:17,080 Speaker 5: I gotta wait till the kids are going and I'm like, 1155 00:46:17,160 --> 00:46:18,040 Speaker 5: you know, oh, it's. 1156 00:46:17,880 --> 00:46:20,680 Speaker 3: It's when I'm on vacation or something, or if I'm 1157 00:46:20,719 --> 00:46:23,680 Speaker 3: going golfing, I'm like starting my cigar before the round. 1158 00:46:23,800 --> 00:46:27,399 Speaker 5: Yeah, you know what I mean. It's not even a. 1159 00:46:26,320 --> 00:46:28,520 Speaker 6: Connecticut like a Connecticut leaf in the morning, like a 1160 00:46:28,600 --> 00:46:28,960 Speaker 6: light one. 1161 00:46:29,040 --> 00:46:32,480 Speaker 3: I like a Dominican, you know, and what my favorite, 1162 00:46:32,520 --> 00:46:34,680 Speaker 3: to be honest with you is I buy from a 1163 00:46:34,680 --> 00:46:38,120 Speaker 3: website called CI Cigar International, and uh, I get a 1164 00:46:38,160 --> 00:46:39,120 Speaker 3: lot of the knockoffs. 1165 00:46:39,480 --> 00:46:40,800 Speaker 6: Yeah, they're just for the seconds. 1166 00:46:40,960 --> 00:46:41,799 Speaker 5: Give the seconds to. 1167 00:46:41,800 --> 00:46:44,520 Speaker 3: The knockoffs, to me are the best because it's a 1168 00:46:44,560 --> 00:46:48,759 Speaker 3: great quality, fucking place cigar that's for the for a 1169 00:46:48,920 --> 00:46:49,880 Speaker 3: fraction of the price. 1170 00:46:50,360 --> 00:46:52,400 Speaker 5: And don't get me wrong, I'll splurge and get some 1171 00:46:52,440 --> 00:46:53,520 Speaker 5: good ones here and there. 1172 00:46:53,880 --> 00:46:56,160 Speaker 3: But to me, the knock offs in the seconds, like 1173 00:46:56,280 --> 00:46:58,279 Speaker 3: they mess up on a bread, like the role is 1174 00:46:58,320 --> 00:47:00,560 Speaker 3: not perfect for the company, so they backing them off 1175 00:47:00,600 --> 00:47:02,880 Speaker 3: like Olivia, like a break red like Olivia. 1176 00:47:03,280 --> 00:47:04,359 Speaker 5: I'm like, they're selling them. 1177 00:47:04,400 --> 00:47:06,279 Speaker 3: There's a special that happens, and I'm like, yes, I'll 1178 00:47:06,280 --> 00:47:07,400 Speaker 3: buy a pack of thirty and. 1179 00:47:07,400 --> 00:47:09,160 Speaker 6: Everybody wins because then they get rid of there. They 1180 00:47:09,160 --> 00:47:09,440 Speaker 6: get there. 1181 00:47:11,000 --> 00:47:13,239 Speaker 2: You guys have had a crease in its selling the 1182 00:47:13,239 --> 00:47:15,480 Speaker 2: ear smoking around in a note. Oh my god, this 1183 00:47:15,560 --> 00:47:17,440 Speaker 2: is a not You don't notice you're sitting there going 1184 00:47:17,480 --> 00:47:18,400 Speaker 2: what's wrong with this cigar? 1185 00:47:18,600 --> 00:47:20,239 Speaker 7: Yeah, they don't even Yeah, it doesn't usually get a 1186 00:47:20,239 --> 00:47:22,360 Speaker 7: wrapper though, and there's something about taking that wrapper. 1187 00:47:22,520 --> 00:47:24,400 Speaker 3: I'll say, you know what, though I'm to the point 1188 00:47:24,440 --> 00:47:26,960 Speaker 3: now that I don't care about the rapper, you know 1189 00:47:27,000 --> 00:47:29,320 Speaker 3: what I mean, Like, I don't care about it because 1190 00:47:29,760 --> 00:47:32,160 Speaker 3: when I used to go, like to the Bahamas, and 1191 00:47:32,200 --> 00:47:34,160 Speaker 3: I'm always bringing a back up my favorites A number 1192 00:47:34,160 --> 00:47:36,719 Speaker 3: two Money Crystal, that's my hands down number one favorite, right, 1193 00:47:36,800 --> 00:47:39,239 Speaker 3: so like what's your favorite cigard Jo Monty Crystal number two. 1194 00:47:39,520 --> 00:47:42,000 Speaker 3: And when I'm across the ponds and across where I 1195 00:47:42,040 --> 00:47:43,880 Speaker 3: can get them, when I bring them back, I have 1196 00:47:43,960 --> 00:47:46,400 Speaker 3: to take the sleeve off anyways, and I put that 1197 00:47:46,440 --> 00:47:49,600 Speaker 3: in my wife's tampon bag or whatever, and then I 1198 00:47:49,680 --> 00:47:51,799 Speaker 3: keep the guards over here because that's the only way 1199 00:47:51,800 --> 00:47:54,080 Speaker 3: you can tell if they're that brand, you know what 1200 00:47:54,120 --> 00:47:56,120 Speaker 3: I mean, That's how you can tell they're legal. So 1201 00:47:56,200 --> 00:47:57,719 Speaker 3: my point is I just been like, I don't care 1202 00:47:57,719 --> 00:47:59,759 Speaker 3: about them no more. You know, it's not a but 1203 00:48:00,640 --> 00:48:02,200 Speaker 3: as I say that, when you go to the cigar 1204 00:48:02,280 --> 00:48:04,359 Speaker 3: shop and you're hanging out, you know, you're sitting there 1205 00:48:04,360 --> 00:48:06,400 Speaker 3: smoking until it comes down to it, and it's. 1206 00:48:06,280 --> 00:48:07,839 Speaker 7: And I think with I do have you know there's 1207 00:48:07,840 --> 00:48:10,280 Speaker 7: people I know that that you know CBD and TC 1208 00:48:10,480 --> 00:48:14,080 Speaker 7: and whatever. But there's again a lot of parallels with 1209 00:48:14,080 --> 00:48:15,839 Speaker 7: with cigars as well as like for me, it's more 1210 00:48:15,920 --> 00:48:18,680 Speaker 7: the ritual. It's like the meditative, Like it's not even 1211 00:48:18,680 --> 00:48:21,719 Speaker 7: the cigar. It's like the ambiance of just like you're 1212 00:48:21,719 --> 00:48:23,800 Speaker 7: decompressing your you're breathing. 1213 00:48:23,960 --> 00:48:25,560 Speaker 4: That's that's cannabis in a nutshell. 1214 00:48:25,640 --> 00:48:27,040 Speaker 2: Yeah, you know what I mean, Like you and I 1215 00:48:27,080 --> 00:48:29,640 Speaker 2: know what you're feeling because you know, I I've smoked 1216 00:48:29,760 --> 00:48:32,759 Speaker 2: both you know, cigars, cigarettes, and and I'm a big 1217 00:48:32,760 --> 00:48:34,680 Speaker 2: fan of tobacco. It's probably one of It's what killed 1218 00:48:34,719 --> 00:48:37,520 Speaker 2: my my father and and and I and it's probably 1219 00:48:37,560 --> 00:48:38,360 Speaker 2: my biggest addiction. 1220 00:48:38,480 --> 00:48:40,400 Speaker 4: Yeah, you're not perfect what you like. 1221 00:48:40,640 --> 00:48:43,439 Speaker 2: I'm just I'm just I haven't smoked since April first, though, 1222 00:48:43,719 --> 00:48:45,560 Speaker 2: any tobacco, so it's been. 1223 00:48:45,440 --> 00:48:48,080 Speaker 4: A really Yeah that's good. That's funny. 1224 00:48:48,080 --> 00:48:49,200 Speaker 3: I thought you were smoking a Sunday and you just 1225 00:48:49,239 --> 00:48:49,879 Speaker 3: went outside of spit. 1226 00:48:49,960 --> 00:48:51,120 Speaker 5: I thought you're outside of smoke. 1227 00:48:51,200 --> 00:48:52,799 Speaker 4: No, no, no, no, I haven't smoked it, not once. 1228 00:48:53,400 --> 00:48:56,879 Speaker 5: Yeah. Nice Yeah yeah yeah yeah. 1229 00:48:58,160 --> 00:49:00,880 Speaker 2: But with that being said, though, but I know that 1230 00:49:00,960 --> 00:49:03,600 Speaker 2: ritual you're talking about, yeah, because even like smoking in 1231 00:49:03,640 --> 00:49:05,200 Speaker 2: the morning, you know that that was one of my 1232 00:49:05,239 --> 00:49:07,920 Speaker 2: favorite things. I'd wake straight up, get a cup of coffee, 1233 00:49:08,239 --> 00:49:10,520 Speaker 2: sit down, and it's a peaceful moment to myself. 1234 00:49:10,600 --> 00:49:11,920 Speaker 6: And we don't get many of those. It's like in 1235 00:49:12,080 --> 00:49:12,879 Speaker 6: today's day and age. 1236 00:49:12,880 --> 00:49:15,000 Speaker 7: It's like with all And I don't want to sound 1237 00:49:15,040 --> 00:49:17,319 Speaker 7: like a you know, like that guy, but it's like 1238 00:49:17,680 --> 00:49:19,040 Speaker 7: to have something again. 1239 00:49:19,160 --> 00:49:21,800 Speaker 6: It's like you have a lighter part of this ritual. 1240 00:49:22,160 --> 00:49:22,960 Speaker 6: You go into it. 1241 00:49:23,000 --> 00:49:26,000 Speaker 7: And sometimes it's coffee for people, sometimes it's tea, whatever 1242 00:49:26,040 --> 00:49:26,279 Speaker 7: it is. 1243 00:49:26,360 --> 00:49:27,000 Speaker 6: I mean, I do. 1244 00:49:27,239 --> 00:49:29,160 Speaker 3: Coffee and a cigar. Yeah, that's what I'm saying. 1245 00:49:29,200 --> 00:49:29,640 Speaker 4: I love it. 1246 00:49:29,680 --> 00:49:31,200 Speaker 3: So let me ask you this of the high five, 1247 00:49:31,239 --> 00:49:33,240 Speaker 3: I'll just go straight number five. If you could smoke 1248 00:49:33,239 --> 00:49:36,360 Speaker 3: a cigar with anybody, mark, dead or alive. 1249 00:49:36,560 --> 00:49:37,120 Speaker 4: Who would it be? 1250 00:49:37,160 --> 00:49:37,479 Speaker 5: And why? 1251 00:49:37,600 --> 00:49:38,520 Speaker 6: Mark Twain? Easy? 1252 00:49:38,719 --> 00:49:44,800 Speaker 4: Mark? Oh yeah, okay, it's the original. Oh gee, that's why. 1253 00:49:44,600 --> 00:49:46,800 Speaker 6: He has so he has the best cigar. If you're 1254 00:49:46,840 --> 00:49:50,160 Speaker 6: if you love cigar quotes, Mark Twain is your guy. Uh, 1255 00:49:50,320 --> 00:49:50,719 Speaker 6: the dude. 1256 00:49:50,760 --> 00:49:53,440 Speaker 7: He like love cats. I like cats as well. But 1257 00:49:55,080 --> 00:49:57,120 Speaker 7: and he was freaking he was a genius. 1258 00:49:57,160 --> 00:49:57,760 Speaker 6: He was a genius. 1259 00:49:57,840 --> 00:50:01,399 Speaker 7: He just seemed really cool, kind of an introvert guy, 1260 00:50:01,480 --> 00:50:04,480 Speaker 7: but like real smart, real smart. But you know they 1261 00:50:04,680 --> 00:50:08,840 Speaker 7: I think it's the Shakespeare quote, life is a tragedy 1262 00:50:08,880 --> 00:50:11,280 Speaker 7: to those who feel in a comedy to those who think. 1263 00:50:11,800 --> 00:50:13,359 Speaker 6: And he he he owned that. 1264 00:50:13,400 --> 00:50:16,399 Speaker 7: You know, that's the way you look at these Yeah, 1265 00:50:16,400 --> 00:50:18,160 Speaker 7: and you I mean that guy was a genius and 1266 00:50:18,200 --> 00:50:20,080 Speaker 7: he was at a level that he was dissecting just 1267 00:50:20,120 --> 00:50:22,480 Speaker 7: like comedians do a lot. They dissect these things that 1268 00:50:22,520 --> 00:50:25,439 Speaker 7: a lot of people stress over. And yeah, he would 1269 00:50:25,480 --> 00:50:26,960 Speaker 7: be really cool, dude, to just sit down with a 1270 00:50:26,960 --> 00:50:29,200 Speaker 7: couple of cigars and I don't know, I'd like to 1271 00:50:29,280 --> 00:50:30,560 Speaker 7: talk to man. 1272 00:50:30,680 --> 00:50:33,240 Speaker 2: Yeah, so listen, is there anything that we forgot before 1273 00:50:33,239 --> 00:50:34,440 Speaker 2: we let you get on out of here that you 1274 00:50:34,560 --> 00:50:36,560 Speaker 2: need to plug for zippo or need to talk about? 1275 00:50:36,560 --> 00:50:36,759 Speaker 4: Man? 1276 00:50:37,560 --> 00:50:40,160 Speaker 7: Uh no, no, we've got I think the one thing 1277 00:50:40,160 --> 00:50:42,359 Speaker 7: in the in the intro, just we we it has 1278 00:50:42,400 --> 00:50:44,799 Speaker 7: been over ninety years. I think that the maybe the 1279 00:50:44,840 --> 00:50:47,440 Speaker 7: person or wherever you pulled that off of, I think 1280 00:50:47,440 --> 00:50:48,359 Speaker 7: it was like eighty five years. 1281 00:50:48,400 --> 00:50:50,920 Speaker 3: So yeah, I did say so celeb five years in business. 1282 00:50:51,000 --> 00:50:53,600 Speaker 6: Yeah, so it's like nine. We had our ninetieth you 1283 00:50:53,640 --> 00:50:55,439 Speaker 6: know obviously in twenty two and. 1284 00:50:55,440 --> 00:50:56,480 Speaker 5: You got it from the website. 1285 00:50:56,480 --> 00:50:58,280 Speaker 6: They yeah, update. 1286 00:50:58,080 --> 00:51:03,560 Speaker 7: That, Yeah, some brand manage to drop the bomb that. Yeah, 1287 00:51:03,600 --> 00:51:05,920 Speaker 7: and we we've just check out the you know, the 1288 00:51:05,960 --> 00:51:07,839 Speaker 7: website and you. 1289 00:51:07,800 --> 00:51:10,520 Speaker 5: Know, and some ordering well and keep. 1290 00:51:10,400 --> 00:51:12,480 Speaker 7: An eye oft for us, and you know, and and 1291 00:51:12,600 --> 00:51:15,360 Speaker 7: looking forward to like just building these relations like authentic 1292 00:51:15,400 --> 00:51:17,960 Speaker 7: relationships and and doing some really cool collabs. 1293 00:51:18,000 --> 00:51:20,160 Speaker 6: I was talking about the drop shop. This is one 1294 00:51:20,200 --> 00:51:21,799 Speaker 6: of our drop shops that we did with a golf 1295 00:51:21,840 --> 00:51:22,680 Speaker 6: apparel company. 1296 00:51:23,120 --> 00:51:27,000 Speaker 7: Uh they did a golf a driver head cover that 1297 00:51:27,080 --> 00:51:28,800 Speaker 7: actually had a zip o pocket in it. It was 1298 00:51:29,080 --> 00:51:31,160 Speaker 7: Pins and Asis is the company we worked with where 1299 00:51:31,480 --> 00:51:33,160 Speaker 7: may or may not do some more collabs with them 1300 00:51:33,200 --> 00:51:36,400 Speaker 7: in the future. We did one with Skids, the Skids 1301 00:51:36,520 --> 00:51:38,359 Speaker 7: Pant company. I don't know if you remember them. They're 1302 00:51:38,440 --> 00:51:41,359 Speaker 7: they're coming back that really good good friends now with 1303 00:51:41,400 --> 00:51:45,759 Speaker 7: the the owners there, Rick and Carol, we did a 1304 00:51:45,800 --> 00:51:47,920 Speaker 7: pant and a hat, a bucket hat that just that 1305 00:51:48,000 --> 00:51:50,520 Speaker 7: was made out of a custom pattern that they did 1306 00:51:51,000 --> 00:51:53,480 Speaker 7: of of our lighters and stuff. So and then we 1307 00:51:53,520 --> 00:51:55,279 Speaker 7: did a lighter with with their zip or with the 1308 00:51:55,280 --> 00:51:56,080 Speaker 7: Skids logo on it. 1309 00:51:56,160 --> 00:51:57,760 Speaker 6: Son tons Off. 1310 00:51:58,000 --> 00:51:59,880 Speaker 3: I'm a fan of it because not only that the paraffin, 1311 00:52:00,200 --> 00:52:03,360 Speaker 3: it's more for men too. It's like, you know, it's it's. 1312 00:52:02,719 --> 00:52:04,839 Speaker 5: A total guyde brand, huge dudes. 1313 00:52:05,160 --> 00:52:07,239 Speaker 7: That's the funny part is like so it really was 1314 00:52:07,280 --> 00:52:08,880 Speaker 7: like you know, back in the day, it was like 1315 00:52:09,320 --> 00:52:12,000 Speaker 7: it really was like the dude's brand. And now we're 1316 00:52:12,120 --> 00:52:14,560 Speaker 7: like part of that live with confidence stuff. Is that 1317 00:52:15,200 --> 00:52:17,120 Speaker 7: you know, we're saying like it's not just confidence like 1318 00:52:17,200 --> 00:52:19,640 Speaker 7: jump off a waterfall, but like sometimes it's like to 1319 00:52:19,719 --> 00:52:23,799 Speaker 7: go on a cannabis podcast or something like you know. 1320 00:52:23,760 --> 00:52:25,560 Speaker 3: The company freak out when you said, hey, I'm gonna 1321 00:52:25,560 --> 00:52:28,080 Speaker 3: come do this podcast. No no, no, no no cool. 1322 00:52:28,400 --> 00:52:30,040 Speaker 4: Yeah, yeah, let's go. We're branding out. 1323 00:52:30,120 --> 00:52:31,960 Speaker 7: Yeah yeah, I mean we're feeling it out, you know, 1324 00:52:32,000 --> 00:52:33,439 Speaker 7: and we're just trying to do it like one little 1325 00:52:33,440 --> 00:52:35,840 Speaker 7: step at a time and not try to be something crazy. 1326 00:52:37,160 --> 00:52:39,839 Speaker 7: But yeah, yeah, we but with cannabis especially, that's one 1327 00:52:39,840 --> 00:52:41,799 Speaker 7: of the really cool things is that, like you know, 1328 00:52:41,920 --> 00:52:43,720 Speaker 7: you look at the research, it's like fifty to fifty 1329 00:52:43,800 --> 00:52:46,560 Speaker 7: right right down the middle. So that's something that we're doing, 1330 00:52:46,640 --> 00:52:48,120 Speaker 7: you know, we're trying to do a better job of 1331 00:52:48,160 --> 00:52:50,960 Speaker 7: and you know, making sure that we're you know, we're 1332 00:52:50,960 --> 00:52:54,840 Speaker 7: appealing to to both men and will women and and 1333 00:52:54,880 --> 00:52:56,120 Speaker 7: you can see it in our designs. We do a 1334 00:52:56,160 --> 00:52:58,520 Speaker 7: lot of research with our in house design team. We've 1335 00:52:58,520 --> 00:53:01,960 Speaker 7: got like seven designers I think right now that all 1336 00:53:02,000 --> 00:53:04,960 Speaker 7: they do is crank out designs. Yeah, and so we 1337 00:53:05,000 --> 00:53:08,120 Speaker 7: do trend research twice a year to see like what's 1338 00:53:08,160 --> 00:53:10,880 Speaker 7: going on, what's cool, what's not cool, and then that 1339 00:53:11,080 --> 00:53:13,320 Speaker 7: was get transitioned and we do somewhere into vicinity. 1340 00:53:13,400 --> 00:53:16,440 Speaker 6: I want to say, it's like it's like six thousand. 1341 00:53:16,080 --> 00:53:20,640 Speaker 7: Or eight thousand designs a year between those to those designers. 1342 00:53:20,680 --> 00:53:24,480 Speaker 4: It's correct, eight thousand designs a year. Yeah, and a 1343 00:53:24,520 --> 00:53:25,759 Speaker 4: lot of ers that is. 1344 00:53:25,920 --> 00:53:26,680 Speaker 6: It's crazy. 1345 00:53:26,840 --> 00:53:28,640 Speaker 4: It's it's so the shout out to the team. 1346 00:53:28,719 --> 00:53:30,760 Speaker 7: Shout out, yeah, shout out to the team, the design 1347 00:53:30,800 --> 00:53:32,920 Speaker 7: team and everybody else Zippo, because it really is a 1348 00:53:33,160 --> 00:53:33,720 Speaker 7: team effort. 1349 00:53:33,760 --> 00:53:34,919 Speaker 6: So I'm just here. 1350 00:53:34,960 --> 00:53:36,359 Speaker 7: I'm the one lucky enough to come out and talk 1351 00:53:36,360 --> 00:53:39,239 Speaker 7: to you guys. But yeah, I just want to wrap 1352 00:53:39,320 --> 00:53:42,080 Speaker 7: everybody back. It's you know, especially that you know the 1353 00:53:42,120 --> 00:53:44,200 Speaker 7: people that work with their hands to make these things 1354 00:53:44,239 --> 00:53:45,640 Speaker 7: and have been making them for ninety years. 1355 00:53:45,719 --> 00:53:47,000 Speaker 1: So yeah, yeah, for sure. 1356 00:53:47,320 --> 00:53:49,000 Speaker 4: Well, thank you so much for joining the show. 1357 00:53:49,040 --> 00:53:49,320 Speaker 5: Guys. 1358 00:53:49,320 --> 00:53:52,040 Speaker 4: It's Cannabis Talk one on one Zippo. Here's the brand. 1359 00:53:52,360 --> 00:53:54,160 Speaker 4: Make sure you check them out at Zippo dot com. 1360 00:53:54,239 --> 00:53:55,040 Speaker 5: It's pretty simple. 1361 00:53:55,200 --> 00:53:57,319 Speaker 4: It's Cannabis Talk one on one. If no one else 1362 00:53:57,400 --> 00:53:58,160 Speaker 4: loves yet, we do. 1363 00:53:58,440 --> 00:54:00,320 Speaker 1: Thank you for listening to Cannabis Talk Talk one o 1364 00:54:00,440 --> 00:54:03,239 Speaker 1: one with Blue with Joe Grande, the world's number one 1365 00:54:03,280 --> 00:54:06,800 Speaker 1: source for everything cannabis, and make sure you like, follow, 1366 00:54:06,840 --> 00:54:09,319 Speaker 1: and subscribe to Cannabis Talk one oh one now