WEBVTT - Study Hall: The Ultimate Guide to Branding, Marketing & Networking Success

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<v Speaker 1>Earners. What's up.

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<v Speaker 2>You ever walk into a small business and everything just

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<v Speaker 2>works like The checkout is fast, the receipts are digital,

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<v Speaker 2>tipping is a breeze, and you're out the door before

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<v Speaker 2>the line even builds. Odds are they're using Square. We

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<v Speaker 2>manage inventory, and run their business with confidence, all from

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<v Speaker 2>one simple system. If you're a business owner or even

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<v Speaker 2>can keep pushing your vision forward. This episode is brought

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<v Speaker 2>to you by P and C Bank, a lot of

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<v Speaker 2>people think podcasts about work are boring, and sure they

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<v Speaker 2>definitely can be, but understanding of professionals routine shows us

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<v Speaker 2>how they achieve their success little by little, day after day.

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<v Speaker 2>It's like banking with P and C Bank. It might

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<v Speaker 2>seem boring to save, plan and make calculated decisions with

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<v Speaker 2>your bank, but keeping your money boring is what helps

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<v Speaker 2>you live or more happily fulfilled life. P and C

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<v Speaker 2>Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

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<v Speaker 2>eighteen sixty five is a service mark of the PNC

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<v Speaker 2>Financial Service Group, Inc. P and C Bank National Association

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<v Speaker 2>Member FDIC.

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<v Speaker 3>Outside of social media, how have you guys marketed and

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<v Speaker 3>branded your product?

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<v Speaker 1>I keep my nails pink all the time, so people

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<v Speaker 1>always say I like your nails, and why every time

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<v Speaker 1>I see you have pink, I have a brand called

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<v Speaker 1>pink Nookie, or I have pink in my hair. At

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<v Speaker 1>one point, I just make sure I have something with

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<v Speaker 1>the brand on. Yeah, we do saying text, texting, email

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<v Speaker 1>marketing a lot. Fashion Nova is crazy with the text

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<v Speaker 1>message marketing, so I kind of what do they do?

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<v Speaker 1>They send out texts like every day?

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<v Speaker 4>Crazy?

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<v Speaker 1>Yeah, like one was like your order is guaranteed to

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<v Speaker 1>come faster than your man. Like so I'm like, okay,

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<v Speaker 1>And when you get on social media you see everybody talking.

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<v Speaker 4>About fashion Ova.

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<v Speaker 5>Yeah, so that's what I try to do.

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<v Speaker 1>Like last week I did drop and give me fifty

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<v Speaker 1>kegels like stuff like that.

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<v Speaker 5>Like it gets the people going.

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<v Speaker 4>So that's all.

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<v Speaker 3>Looking looking for and fast fast this year. What is

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<v Speaker 3>some things that you guys are going to do differently

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<v Speaker 3>this year than you've done in the past.

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<v Speaker 1>We're getting a premium booth definitely, Yeah, that premium booth,

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<v Speaker 1>and then this year I want to do like.

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<v Speaker 2>We'll talk about why that's important, like location, right, yeah,

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<v Speaker 2>talk about that.

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<v Speaker 1>Every year we've had a good booth. But when you

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<v Speaker 1>guys do the walk through, it's certain aisles that you

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<v Speaker 1>guys go through. You're not going through the back aisles

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<v Speaker 1>or the middle ones. You're going through their premium booths

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<v Speaker 1>and that's where everybody is Like nineteen keys, every everybody

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<v Speaker 1>has a premium booth.

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<v Speaker 4>So I think the faster you buy it, the better

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<v Speaker 4>your booth is. That's what they say, because you get

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<v Speaker 4>to pick it last year first. As soon as you'll

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<v Speaker 4>dropped it we brought it. We was, we was, We

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<v Speaker 4>was across from the e yl University booth.

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<v Speaker 5>That's how we end up.

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<v Speaker 4>Yeah, I seen Mike. I didn't even know who Mike was.

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<v Speaker 4>I just seen him at the booth. I seen his

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<v Speaker 4>face out and we went back morning, I pull it down.

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<v Speaker 4>I'm as he gave me his personal number and everything

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<v Speaker 4>like after I talked to him, told my story his

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<v Speaker 4>number being that's probably like the closest thing I had

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<v Speaker 4>to a mentor since we started.

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<v Speaker 2>That's that's dope, man, That's dope dope.

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<v Speaker 3>So yeah, I think that it's always an exciting time,

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<v Speaker 3>but it's important to make sure you got your business correct.

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<v Speaker 3>Like a lot of people be excited. I'm gonna be

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<v Speaker 3>a vendor investments, but that's cool, but make sure you

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<v Speaker 3>got a strategy, make sure you got the logo correct,

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<v Speaker 3>make sure you got enough inventory because especially this year,

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<v Speaker 3>if in the marketplace. We haven't announced it yet, but

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<v Speaker 3>we got some some pretty dope vendors that are gonna

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<v Speaker 3>do activation, so it's gonna be that in the marketplace

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<v Speaker 3>is always a vibe, but this year, I think it's

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<v Speaker 3>gonna be even more of a vibe.

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<v Speaker 4>Business cards, make sure you got the right shoes hustle

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<v Speaker 4>like us, we pulling twelve our shifts three days, and

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<v Speaker 4>you gotta be coming shift three days and.

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<v Speaker 2>Get there early, get there early, I know. Like I

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<v Speaker 2>feel like the past couple of years, I've always met

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<v Speaker 2>you out in the morning.

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<v Speaker 5>In the morning, it'd be like nine.

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<v Speaker 4>O'clock, I'm doing laps to see what's going on out

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<v Speaker 4>a dealing a crowd of people down around.

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<v Speaker 5>Yeah, and it's not enough people to run to you yet.

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<v Speaker 1>So it's and I feel like when you are there earlier,

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<v Speaker 1>everybody is kind of more relaxed when the crowds of

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<v Speaker 1>people start coming and you obviously naturally have to be

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<v Speaker 1>more you.

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<v Speaker 3>Know, you know, as crazy as that. So when we

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<v Speaker 3>brought h We brought Robert Smith through last year, and

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<v Speaker 3>some people knew he was, but a lot of people

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<v Speaker 3>like he was able to walk through with no problem,

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<v Speaker 3>Like it wasn't like like you know, he bring Steve

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<v Speaker 3>Harvey through and it's like a like he walked through.

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<v Speaker 4>I boved too. Oh yeah, yeah, this one. Yeah.

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<v Speaker 3>So it's crazy. But like you said, as far as

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<v Speaker 3>the early Bird catching the World and the Dan Cathy story,

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<v Speaker 3>I think it's good because Sunday is the last day

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<v Speaker 3>of the event. That was two years ago, and he

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<v Speaker 3>came very unassuming, name tag stuff like that. So a

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<v Speaker 3>lot of he was there before vendors. There's no reason

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<v Speaker 3>why somebody that's worth seven billion dollars it's there before

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<v Speaker 3>a small business vendor and it's their business.

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<v Speaker 4>Like long Street trapper. He put us on his live Yeah,

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<v Speaker 4>that little morning Yep, that's how it happens.

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<v Speaker 3>You got to be there early. I always tell people,

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<v Speaker 3>man like early birds catch the work and you never know.

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<v Speaker 2>Yeah, you literally never And that's the thing, Like I'm

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<v Speaker 2>replaying the story in my head. I'm like, you saw him.

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<v Speaker 2>He was actually lost.

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<v Speaker 5>He was just trying to find He didn't know where to.

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<v Speaker 2>Go, you know, where to go, Like, oh, they're over there,

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<v Speaker 2>just go.

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<v Speaker 5>But we made sure to talk to him first and

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<v Speaker 5>get you where you need to go.

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<v Speaker 2>From that moment I got to I walked with him,

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<v Speaker 2>showed him around, and then I was able to introduce

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<v Speaker 2>him to Don Peeples who had never met. And so

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<v Speaker 2>now you got these billionaire tycoons and respective spaces are

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<v Speaker 2>now meeting for the first time. So the witness side

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<v Speaker 2>was crazy. But to start with, you're trying to figure out,

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<v Speaker 2>Oh there he is, go there over there.

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<v Speaker 3>So as far as you guys looking at you know,

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<v Speaker 3>you moved to Atlanta, and Atlanta is the place of

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<v Speaker 3>INVESTM Festival. It's also entrepreneurship hub of Black America. How

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<v Speaker 3>has your experience been in Atlanta as far as meeting

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<v Speaker 3>people networking? Like, how how has your experience been in Atlanta?

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<v Speaker 3>That's entrepreneurs that's moving from out of town.

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<v Speaker 4>Amazing, amazing, Like as soon as we came, it's like

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<v Speaker 4>the love. Then it's just when I explain it to people,

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<v Speaker 4>I just be like, it's just it's made for us.

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<v Speaker 4>Like you want to succeed in the world, go to

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<v Speaker 4>Atlanta from then that's from.

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<v Speaker 1>Experience though, because you and meet we're just I mean

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<v Speaker 1>they're regular people, but they're not regular people, but they're

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<v Speaker 1>doing regular people things like just out to eat or

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<v Speaker 1>he has season passes to the Hawks games. Like the

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<v Speaker 1>amount of people we've met just going to a basketball

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<v Speaker 1>game is insane.

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<v Speaker 2>And watch sports even that the brand of choice that

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<v Speaker 2>you'll have on today is a testament to that, right,

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<v Speaker 2>Like y'all are were in Milano for those who are

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<v Speaker 2>not to know, but yeah, was just y'all, y'all ran

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<v Speaker 2>into it. Y'all were looking for this said on the site.

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<v Speaker 5>She said, let me.

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<v Speaker 1>She took a picture in my contact card and she

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<v Speaker 1>had her assistant text me and have what we needed

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<v Speaker 1>uber to us the next day.

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<v Speaker 3>Because I feel like a lot of Atlanta gets a

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<v Speaker 3>lot of bad rap and for people, but I don't

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<v Speaker 3>think that's people that's fully experienced it right, And it's

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<v Speaker 3>like coming from other places, it's not the same, like

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<v Speaker 3>you know that level of like sometimes you got to

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<v Speaker 3>be inspired and be in the right situation to have

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<v Speaker 3>the ability to grow. And it's like a lot of

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<v Speaker 3>small towns of different cities and different things that nature,

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<v Speaker 3>and it's like it's a crab in a barrel mentality,

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<v Speaker 3>and it's not a lot of people that are doing

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<v Speaker 3>the same thing that you're doing. So it's difficult to

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<v Speaker 3>kind of grow if you're not in the right environment

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<v Speaker 3>and you.

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<v Speaker 5>Have to go to the right places.

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<v Speaker 1>Like you can't say moving to Atlanta to grow and

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<v Speaker 1>you're not in any places that business owners are. You

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<v Speaker 1>just only in the clubs or you only at the bar.

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<v Speaker 4>It's like we don't even go out like when people

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<v Speaker 4>come to Atlanta. Oh, what's just like, we don't know.

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<v Speaker 5>What's the rest restaurant, have no clue business.

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<v Speaker 1>And even like our lawyer at Investments, Brandon Williams is

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<v Speaker 1>our lawyer, but our first but our first year or

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<v Speaker 1>one of the year's that investor. He walked right past

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<v Speaker 1>us like we were trying to give him something. He

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<v Speaker 1>just kept on going. And so now it's like, now

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<v Speaker 1>he's our attorney.

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<v Speaker 3>That's a good story too, because he works for Steve Harvey.

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<v Speaker 3>He's Steve Harvey's lawyer, and now he represents you guys.

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<v Speaker 3>So how did you make that connection?

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<v Speaker 5>Investments?

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<v Speaker 2>There you have it.

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<v Speaker 1>That's all I can say is like and he is

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<v Speaker 1>like people always say, oh, he's just he's somebody like

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<v Speaker 1>he is, yes, yeah, And he he took us our

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<v Speaker 1>first time meeting him. He took us to the Four

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<v Speaker 1>Seasons and for breakfast, and we were.

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<v Speaker 5>Like what are we wear and what do we doing?

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<v Speaker 1>And he was just so like cool, like he was

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<v Speaker 1>just regular. And they know him by name there they're like, yeah,

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<v Speaker 1>but mister Williams comes all the time.

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<v Speaker 3>A lot of people are fearful of moving out of

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<v Speaker 3>that environment. What do you say to those people that, like,

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<v Speaker 3>you know, sometimes you just got to take a leap

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<v Speaker 3>of faith and leave the place that you grew up

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<v Speaker 3>and leave the familiar surrounding, leave the family that you know.

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<v Speaker 3>It's difficult to ligrific. How do you what kind of

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<v Speaker 3>advice would you give to those type people?

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<v Speaker 5>It's a big world out there.

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<v Speaker 4>I don't think about it, just do it.

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<v Speaker 1>Yeah, And people get so caught up in friends and

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<v Speaker 1>family supporting them, Like it's a big world out there.

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<v Speaker 1>It's way more people. And you will turn a stranger

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<v Speaker 1>into a customer before you turn a family member or

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<v Speaker 1>a friend to a customer. So my biggest thing was

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<v Speaker 1>just knowing like I already dominated in my city, but

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<v Speaker 1>I want so much more. And I don't feel like

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<v Speaker 1>I would have ever done that if I would have

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<v Speaker 1>just stayed in Indianapolis and just been content with the

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<v Speaker 1>support I got there.

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<v Speaker 4>And well, we're from everybody that made it left like

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<v Speaker 4>Mike phyblical fox Babyface, everybody from our hometown that made

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<v Speaker 4>it left. Nobody made it living in Indianapolies.

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<v Speaker 1>East.

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<v Speaker 3>It's one of these things where I feel like from

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<v Speaker 3>the East, I feel like it's one of these things

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<v Speaker 3>that I always say, you can always come back home.

0:11:24.040 --> 0:11:26.320
<v Speaker 3>If worst comes to worst, you move your actra and

0:11:26.360 --> 0:11:28.000
<v Speaker 3>you're trying to move to l A, or you're trying

0:11:28.040 --> 0:11:30.520
<v Speaker 3>to go to Atlanta or one of these Miami, one

0:11:30.520 --> 0:11:33.520
<v Speaker 3>of these places. If it doesn't work out, you could

0:11:33.520 --> 0:11:36.320
<v Speaker 3>always go home, right, Like, you know that you're familiar

0:11:36.320 --> 0:11:39.600
<v Speaker 3>with that situation. But what about the regret that you're

0:11:39.600 --> 0:11:43.000
<v Speaker 3>gonna have because you never knew what would have happened.

0:11:43.480 --> 0:11:46.280
<v Speaker 3>If it's like that Drake song, like I'm leaving, I'm leaving,

0:11:46.440 --> 0:11:50.240
<v Speaker 3>like what would have happened if you would have packed

0:11:50.280 --> 0:11:52.480
<v Speaker 3>your bags and left, right? You always gotta lived with

0:11:52.559 --> 0:11:55.960
<v Speaker 3>that regret thinking about damn, I never know what could

0:11:56.000 --> 0:11:58.040
<v Speaker 3>have happened. At least you knew if it didn't work out.

0:11:58.080 --> 0:11:59.920
<v Speaker 3>At least you know I gave him my all. I tried,

0:12:00.360 --> 0:12:02.679
<v Speaker 3>you know, things didn't happen. Now I'm gonna come back home.

0:12:02.760 --> 0:12:04.720
<v Speaker 1>And even then, for me, going home is not an

0:12:04.720 --> 0:12:08.440
<v Speaker 1>option either. It's somewhere else to go, somewhere else.

0:12:08.840 --> 0:12:11.840
<v Speaker 4>Whoever said it was gonna be easy, Yeah, like every

0:12:11.840 --> 0:12:14.400
<v Speaker 4>it's supposed to be hard, it's supposed to be uncomfortable.

0:12:14.400 --> 0:12:16.959
<v Speaker 4>That's why when stuff happened to us, I like it,

0:12:17.040 --> 0:12:19.079
<v Speaker 4>don't phaze me because I already knew it was coming.

0:12:19.679 --> 0:12:22.319
<v Speaker 4>Like so being uncomfortable. Oh I don't want to leave.

0:12:22.360 --> 0:12:24.200
<v Speaker 4>I don't want to move. So you're just not gonna

0:12:24.200 --> 0:12:27.040
<v Speaker 4>move because you don't want to. Maybe you gotta move.

0:12:27.080 --> 0:12:29.280
<v Speaker 4>Like I got a daughter, My I left, my daughter,

0:12:29.360 --> 0:12:32.800
<v Speaker 4>still living in Annapolis and always daughter. It's a sacrifice.

0:12:33.120 --> 0:12:35.360
<v Speaker 4>She know what I'm doing here. She knows she's gonna

0:12:35.360 --> 0:12:36.720
<v Speaker 4>win out of it in the future.

0:12:37.240 --> 0:12:39.880
<v Speaker 2>You're building a legacy. Man, It's incredible. Six hundred dollars,

0:12:39.920 --> 0:12:42.160
<v Speaker 2>no job in jail. See it on the floor. Making

0:12:42.160 --> 0:12:45.000
<v Speaker 2>a decision to come to an event that turned into

0:12:45.080 --> 0:12:47.840
<v Speaker 2>a thousand dollar business, to a million dollar business, to

0:12:47.880 --> 0:12:50.320
<v Speaker 2>a multi million dollar business. It's an incredible story.

0:12:50.640 --> 0:12:54.280
<v Speaker 6>An illegal alien from Guatemala charged with raping a child

0:12:54.320 --> 0:12:58.119
<v Speaker 6>in Massachusetts. An MS thirteen gang member from El Salvador

0:12:58.360 --> 0:13:02.400
<v Speaker 6>accused of murdering a text This man of Venezuelan charged

0:13:02.440 --> 0:13:06.320
<v Speaker 6>with filming and selling child pornography in Michigan. These are

0:13:06.400 --> 0:13:09.880
<v Speaker 6>just some of the heinous migrant criminals caught because of

0:13:09.920 --> 0:13:13.640
<v Speaker 6>President Donald J. Trump's leadership. I'm Christy Noman, the United

0:13:13.640 --> 0:13:18.400
<v Speaker 6>States Secretary of Homeland Security under President Trump. Attempted illegal

0:13:18.440 --> 0:13:22.080
<v Speaker 6>border crossings are at the lowest levels ever recorded, and

0:13:22.120 --> 0:13:25.480
<v Speaker 6>over one hundred thousand illegal aliens have been arrested. If

0:13:25.520 --> 0:13:29.160
<v Speaker 6>you are here illegally, your next you will be fined

0:13:29.240 --> 0:13:33.320
<v Speaker 6>nearly one thousand dollars a day, imprisoned, and deported. You

0:13:33.400 --> 0:13:36.960
<v Speaker 6>will never return. But if you register using our CBP

0:13:37.120 --> 0:13:39.840
<v Speaker 6>home app and leave now, you could be allowed to

0:13:39.880 --> 0:13:44.720
<v Speaker 6>return legally. Do what's right, leave now. Under President Trump,

0:13:44.880 --> 0:13:49.080
<v Speaker 6>America's laws, border and families will be protected. Sponsored by

0:13:49.080 --> 0:13:50.720
<v Speaker 6>the United States Department of Homeland Security,