WEBVTT - What Trump's Tweets Mean for Twitter, and Democracy

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<v Speaker 1>Don't let your legacy I T systems cost you money,

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<v Speaker 1>innovation and a place at the digital table of the future.

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<v Speaker 1>You can change your systems and the economics of it

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<v Speaker 1>with software from red hat see how at red hat

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<v Speaker 1>dot com. Please raise your right hand and repeat after me, I,

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<v Speaker 1>Donald John Trump, do solemnly swear h Donald John Trump,

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<v Speaker 1>do solemnly swear that I will faithfully execute that I

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<v Speaker 1>will faithfully execute the office of President of the United States,

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<v Speaker 1>the office of President of the United States. And we

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<v Speaker 1>now have a new president, Donald J. Trump. They're going

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<v Speaker 1>to be lots of fascinating tech storylines to watch over

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<v Speaker 1>the next four years. Cybersecurity, the economic impacts of automation,

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<v Speaker 1>the reinvigorated fight over net neutrality. But the thing that's

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<v Speaker 1>going to be most visible to the general public, at

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<v Speaker 1>least at first, is the way that the president communicates publicly. Ah. Yes,

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<v Speaker 1>the infamous Trump Twitter account. And here's the thing. Trump

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<v Speaker 1>tweets a lot. He uses the account at real Donald Trump,

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<v Speaker 1>and since Friday afternoon he has controlled the official President

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<v Speaker 1>of the United States account as well, that's at potus.

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<v Speaker 1>For over a year, many people have been waiting with

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<v Speaker 1>bated breath for that moment that shows how Trump's style

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<v Speaker 1>of tweeting would become a political liability. It looked like

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<v Speaker 1>we had gotten there a few times at least during

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<v Speaker 1>the campaign, but but clearly it never came. I mean,

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<v Speaker 1>he did win well. Just to remind us, Josh, what

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<v Speaker 1>kind of messages are we talking about here, Yeah, I

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<v Speaker 1>pulled a couple of examples to start with. Here's one

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<v Speaker 1>from June, right when Trump started running druggies, drug dealers, rapists,

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<v Speaker 1>and killers are coming across the southern border. When will

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<v Speaker 1>the US get smart and stop this travesty? And here's

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<v Speaker 1>one since Trump has been elected. China steals United States

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<v Speaker 1>and Navy research drone in international waters, rips it out

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<v Speaker 1>of water, and takes it to China in unprecedented act. Yes,

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<v Speaker 1>he initially misspelled unprecedented, so it said unprecedented. And here's

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<v Speaker 1>one more that got a lot of attention. In addition

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<v Speaker 1>to winning the Electoral College in the landslide, I won

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<v Speaker 1>the popular vote if you deduct the millions of people

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<v Speaker 1>who voted illegally. Trump tweets nearly every day, so this

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<v Speaker 1>is just a flavor of what he's posted. We pulled

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<v Speaker 1>out these tweets in particular because they raise a few

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<v Speaker 1>thorny issues. The one about Mexican immigrants, for example, raises

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<v Speaker 1>all sorts of questions about presidential decorum. The tweet about

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<v Speaker 1>China shows how a single message could put years of

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<v Speaker 1>delicate diplomacy into jeopardy. And the last tweet, where Trump

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<v Speaker 1>refers to quote millions of people who voted illegally, well,

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<v Speaker 1>that raises difficult questions about fact checking the president. There's

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<v Speaker 1>no evidence at all of widespread voter fraud, but millions

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<v Speaker 1>of people we'll see tweets like this, Hi, I'm Brad

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<v Speaker 1>Stone and I'm Joshua Boosting. This is our first episode

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<v Speaker 1>of Decrypted since Donald Trump officially took office, so we're

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<v Speaker 1>exploring the new president's feelings about technology and specifically his

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<v Speaker 1>love for Twitter. Twitter was a major form of communication

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<v Speaker 1>for Donald Trump the candidate, and even after winning the election,

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<v Speaker 1>Trump kept setting the news agenda with his early morning tweets.

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<v Speaker 1>Many people thought his tweeting would slow down after he won,

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<v Speaker 1>but there's every indication that he plans to continue using

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<v Speaker 1>it now that he's in office. Yeah, it's been controversial,

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<v Speaker 1>to say the least. On the one hand, Twitter, let's

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<v Speaker 1>Trump talk directly to voters, but as quick fire tweets,

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<v Speaker 1>sometimes poorly thought out, have been aimed at everyone from

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<v Speaker 1>union leaders in Indiana to the government of China to

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<v Speaker 1>the media itself. It's creating a new paradigm for diplomats,

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<v Speaker 1>journal us and of course, ordinary voters. We'll take a

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<v Speaker 1>look at why Trump's use of Twitter marks such a

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<v Speaker 1>break with the past, what this means for the press,

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<v Speaker 1>and why despite all this attention, Twitter is still struggling

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<v Speaker 1>to grow as a company. Here's one tricky problem. Some

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<v Speaker 1>of Trump's tweets have probably violated Twitter's own rules against harassment.

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<v Speaker 1>The Washington Post ran an op ed calling for Twitter

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<v Speaker 1>to ban the president elect. Far hot Manjou, who writes

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<v Speaker 1>a technology column for The New York Times, said the

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<v Speaker 1>company would be within its rights to ban him, though

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<v Speaker 1>he advised they shouldn't do it. Twitter has shut down

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<v Speaker 1>a couple of people's accounts during this campaign. It's often

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<v Speaker 1>been because they use the platform to attack other people personally. Now,

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<v Speaker 1>Trump has a tendency to call people out by name himself,

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<v Speaker 1>and when you're president of the United States, that carries

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<v Speaker 1>a lot of weight. Here's a tweet that Trump posted

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<v Speaker 1>in early December after he won the election. Chuck Jones,

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<v Speaker 1>who is president of United steel Workers, has done a

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<v Speaker 1>terrible job representing workers. No wonder companies flee country. Oh yeah,

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<v Speaker 1>there was the famous tweet from last summer directed at

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<v Speaker 1>a former Miss Universe named Alicia Machado. Did crook and

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<v Speaker 1>Hillary help disgusting check out sex tape and past Alicia

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<v Speaker 1>m become a U S citizen so that she could

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<v Speaker 1>use her in that debate. Now it doesn't seem like

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<v Speaker 1>there actually was a sex tape, and Trump was criticized

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<v Speaker 1>widely for this. Some Mexican currency traders recently said their

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<v Speaker 1>government should just buy Twitter and shut it down because

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<v Speaker 1>that would be cheaper than the negative impact of the

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<v Speaker 1>president's hostile tweets have had on the value of the pace.

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<v Speaker 1>So I think that last thing was a joke. Yeah,

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<v Speaker 1>but maybe one of those jokes where you laugh as

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<v Speaker 1>you say what you actually mean. Either way, it does

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<v Speaker 1>make you think, what are the consequences of this shift

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<v Speaker 1>in the way the President of the United States communicates

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<v Speaker 1>with the world. Twitter started out with high ideals. On

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<v Speaker 1>its website, it says this mission is to quote give

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<v Speaker 1>everyone the power to create and air ideas and information

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<v Speaker 1>instantly without barriers. Maybe they have succeeded it, although perhaps

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<v Speaker 1>not quite in the way they initially imagined. I asked

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<v Speaker 1>Twitter to discuss its role in politics and incoming Trump administration,

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<v Speaker 1>but they said the subject was too sensitive. Luckily, the

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<v Speaker 1>person who led Twitter as partnerships with government officials and

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<v Speaker 1>politicians for the last six years actually left the company

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<v Speaker 1>right after the election. Yeah. His name is Adam Sharp,

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<v Speaker 1>and I gave him a call, and when I did so,

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<v Speaker 1>he said he was hibernating in his house in Connecticut,

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<v Speaker 1>kind of recovering from the election. But he did agree

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<v Speaker 1>to let me come up and visit. I showed up

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<v Speaker 1>on a frigid day in January, just a few weeks

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<v Speaker 1>before the inauguration. Adam opened the door. He was wearing

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<v Speaker 1>a striped collared shirt and it was tucked in even

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<v Speaker 1>though he was in his own house and wasn't even

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<v Speaker 1>wearing shoes. So more of a d C guy than

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<v Speaker 1>a Silicon Valley guy. Yeah, it seemed that way. Before

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<v Speaker 1>worked for Twitter, Adam was actually a staff around the

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<v Speaker 1>Hill And when he talks about Twitter, you can hear

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<v Speaker 1>him just layering the technology on top of his favorite

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<v Speaker 1>Washington cliches. At the end of the day, politics is personal.

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<v Speaker 1>It's like fee old. Typically, all politics is local. People

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<v Speaker 1>want to have that ground level connection. The best way

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<v Speaker 1>to get a vote is still what it was a

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<v Speaker 1>hundred years ago, the handshake, the look in your eye.

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<v Speaker 1>I'm running for office. Can I have your vote? It's

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<v Speaker 1>hard to scale that to three million people. During his

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<v Speaker 1>six years of Twitter, he's really seen the platform grow

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<v Speaker 1>from nothing in the political world. Yeah, when Adam took

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<v Speaker 1>over in two thousand and ten, only of people in

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<v Speaker 1>Congress even had Twitter accounts. It was his job to

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<v Speaker 1>go from door to door on the hill and show

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<v Speaker 1>incoming lawmakers how the service even worked. Many offices that

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<v Speaker 1>I would meet with in social media was something given

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<v Speaker 1>to the junior most person. It was the new hire

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<v Speaker 1>or the intern right out of school. Who you get

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<v Speaker 1>all that social stuff? You take care of this because

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<v Speaker 1>it was seen as a check the box. Things have

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<v Speaker 1>changed quite a bit. Adam says that Anthony Weiner getting

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<v Speaker 1>caught sending r rated Twitter messages was actually a big

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<v Speaker 1>boon to the company because it scared people enough into

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<v Speaker 1>actually paying attention. That showed how you could ruin your

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<v Speaker 1>career by acting badly on Twitter. I guess Trump is

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<v Speaker 1>demonstrating how you use Twitter to magnify a political message. Yeah,

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<v Speaker 1>and after the wildest election in recent memory, President Trump

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<v Speaker 1>is blowing up the playbook on how public officials talk

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<v Speaker 1>to the people who elected them. Basically, he just ignores

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<v Speaker 1>the careful Washingtonian way of speaking and cuts out the

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<v Speaker 1>press in a new way. Here's what Adam had to

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<v Speaker 1>say about that Twitter pierces that bubble. Twitter gives the

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<v Speaker 1>opportunity to scalably have direct contact between candidates and voters,

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<v Speaker 1>elected officials and can ch once. We saw that develop

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<v Speaker 1>over time, especially through the Obama years, and now I

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<v Speaker 1>think we've seen a candidate in Donald Trump who is

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<v Speaker 1>willing to really hit the accelerator and try to take

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<v Speaker 1>that another step forward. Does Adam think that Twitter, what

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<v Speaker 1>it has evolved into today lives up to the hopes

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<v Speaker 1>he had for it when he started at the company. Yeah,

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<v Speaker 1>I'll say this. Adam seemed genuinely optimistic about Twitter's role

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<v Speaker 1>in politics, and he picked out a moment from this

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<v Speaker 1>campaign that he felt demonstrated Twitter's full potential. Now you

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<v Speaker 1>might find this moment obscure. I didn't remember it, but

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<v Speaker 1>but bear with me. It comes from November during the

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<v Speaker 1>Democratic primaries. Hillary Clinton is on stage with Bernie Sanders

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<v Speaker 1>and she's asked to justify her close ties to Wall Street.

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<v Speaker 1>I represented New York, and I represented New York on

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<v Speaker 1>nine eleven when we were attacked. Where were we attacked.

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<v Speaker 1>We were attacked in downtown Manhattan, where Wall Street is.

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<v Speaker 1>I did spend a whole lot of time in effort

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<v Speaker 1>helping them rebuild. That was good for New York, it

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<v Speaker 1>was good for the economy, and it was a way

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<v Speaker 1>to rebuke the terrorists who had attacked our country. So oh, so,

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<v Speaker 1>she's basically claiming that the Wall Street donations were essentially

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<v Speaker 1>a thank you for helping rebuild after nine eleven. Yeah,

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<v Speaker 1>as you can imagine, this triggered a ton of sarcastic

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<v Speaker 1>commentary on Twitter. I remember this. The CBS debate moderator

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<v Speaker 1>spent the next commercial break sifting through Twitter looking at

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<v Speaker 1>how viewers were reacting in real time to what Clinton

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<v Speaker 1>was saying. Then they picked a tweet and put it

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<v Speaker 1>up on the huge screen above the debate stage and

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<v Speaker 1>asked Hillary Clinton to respond to the criticism. Here's Nancy

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<v Speaker 1>Cordyce from CBS reading it out loud the Secretary Clinton.

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<v Speaker 1>One of the tweets we saw said this, I've never

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<v Speaker 1>seen a candidate invoke nine eleven to justify millions of

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<v Speaker 1>Wall Street donations until now, the idea being that, yes,

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<v Speaker 1>you were a champion of the community after nine eleven,

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<v Speaker 1>but what does that have to do with taking big donations. Well,

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<v Speaker 1>I'm sorry that whoever tweeted that had that impress because

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<v Speaker 1>after fifty years of televised presidential debates and people sitting

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<v Speaker 1>at home yelling at the TV, for the first time

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<v Speaker 1>those yells were heard on stage. Um, that I think

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<v Speaker 1>was the most profound moment of realization of the aspirations

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<v Speaker 1>of my six years at Twitter. So Adam has essentially

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<v Speaker 1>picked out this one articulate comment from what was probably

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<v Speaker 1>a sea of acrimony, name calling, racism, sexism, all the

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<v Speaker 1>rancid commentary that has stirred up on the service during

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<v Speaker 1>these political moments. Still, it's difficult to disagree with him

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<v Speaker 1>on the power of this particular example. Yeah, I figured

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<v Speaker 1>that if this was a big moment for Twitter, it

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<v Speaker 1>must have been a really big moment for the person

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<v Speaker 1>who actually put the tweet out. So I tracked him

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<v Speaker 1>down his name is Andy gray Wall and he's a

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<v Speaker 1>professor at the University of Iowa. At the time of

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<v Speaker 1>the debate, he wasn't a very heavy Twitter user. He said,

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<v Speaker 1>he was just kind of killing time until someone came

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<v Speaker 1>to pick him up to go out. And at the

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<v Speaker 1>time he only had about two hundred followers. And I

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<v Speaker 1>was having a good time and I never liked tweeted

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<v Speaker 1>an event before. And about an hour in to the debate,

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<v Speaker 1>I'm watching commercial break ends and they go ahead and

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<v Speaker 1>putting my tweet on the screen that I just put up.

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<v Speaker 1>You know, it's a very surreal moment. Since then, Greg

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<v Speaker 1>Wall says that Twitter has turned into his primary source

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<v Speaker 1>of information, and on the day I reached out to him,

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<v Speaker 1>he was deeply involved in an esoteric Twitter debate over

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<v Speaker 1>Trump's conflicts of interests. So does Andy think Twitter as

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<v Speaker 1>as important to the public discourse as Adam does? Uh?

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<v Speaker 1>Not quite. He says he often ends up just being

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<v Speaker 1>a place where people can yell at one another, and

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<v Speaker 1>often not a lot gets done. But it's it's just

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<v Speaker 1>hard to know the influence. I mean, when you spend

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<v Speaker 1>all day on Twitter, you spend an hour on Twitter,

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<v Speaker 1>and that becomes your whole world, and you think that

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<v Speaker 1>everyone's thinking about Twitter. And sometimes I'll spend a couple

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<v Speaker 1>hours on Twitter and then I go play saw ball

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<v Speaker 1>some firefighters or something, and no one cares or has

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<v Speaker 1>any knowledge of what's been trending during the day, and

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<v Speaker 1>you kind of remind yourself that Twitter, I think it's

0:13:12.160 --> 0:13:15.080
<v Speaker 1>a bubble, but a very big one, um, but not

0:13:15.200 --> 0:13:19.600
<v Speaker 1>as big as active users like me might think. I

0:13:19.640 --> 0:13:22.320
<v Speaker 1>think this was a lot of people's experience with Twitter

0:13:22.360 --> 0:13:25.040
<v Speaker 1>in two thousand sixteen. I like to call it the

0:13:25.040 --> 0:13:29.360
<v Speaker 1>Twitter paradox. One politician used it quite famously to run

0:13:29.400 --> 0:13:32.840
<v Speaker 1>his entire presidential campaign, but at the same time, the

0:13:32.880 --> 0:13:35.960
<v Speaker 1>network never felt so small and closed off from the

0:13:36.000 --> 0:13:39.640
<v Speaker 1>real world. So the campaign seems to have taught us

0:13:39.679 --> 0:13:42.959
<v Speaker 1>another lesson that a clever politician and its backers can

0:13:43.080 --> 0:13:46.640
<v Speaker 1>use Twitter to dominate and even monopolize the public conversation.

0:13:47.480 --> 0:13:50.720
<v Speaker 1>During the campaign, he would pick up his phone, type

0:13:50.720 --> 0:13:54.280
<v Speaker 1>out a tweet, and bam, that's the news agenda for

0:13:54.280 --> 0:13:58.040
<v Speaker 1>the day. And he's certainly demonstrated pretty much every day

0:13:58.080 --> 0:14:01.360
<v Speaker 1>since the election that that technique can work just as

0:14:01.400 --> 0:14:07.200
<v Speaker 1>effectively in international affairs, legislative relations, and everything else. As

0:14:07.280 --> 0:14:21.360
<v Speaker 1>it could for the daily horse race. Inside the most

0:14:21.360 --> 0:14:25.200
<v Speaker 1>successful organizations, I T has gone from supporting the business

0:14:25.360 --> 0:14:29.160
<v Speaker 1>to driving the business, but the costs of legacy infrastructure

0:14:29.200 --> 0:14:33.160
<v Speaker 1>can impede this progress. Budgets can't stretch enough to pay

0:14:33.280 --> 0:14:36.960
<v Speaker 1>for digital innovation at the speed required. No one gets

0:14:36.960 --> 0:14:40.120
<v Speaker 1>a blank check. The answer is to change the economics

0:14:40.120 --> 0:14:44.000
<v Speaker 1>of your I by shifting from ownership to use, from

0:14:44.080 --> 0:14:49.320
<v Speaker 1>licenses to subscriptions, from proprietary to open. Change the economics

0:14:49.320 --> 0:14:53.160
<v Speaker 1>of it with open software from red hat. Learn more

0:14:53.400 --> 0:15:10.360
<v Speaker 1>at red hat dot com. So this is creating a

0:15:10.360 --> 0:15:14.440
<v Speaker 1>dilemma for the news media, especially now since Trump's tweets

0:15:14.560 --> 0:15:17.440
<v Speaker 1>are the official word of the United States. It seems

0:15:17.480 --> 0:15:21.080
<v Speaker 1>like there's both a technological question here about how Twitter

0:15:21.200 --> 0:15:24.160
<v Speaker 1>changes the way the president communicates with the public, and

0:15:24.280 --> 0:15:28.000
<v Speaker 1>a political one about what this president actually says on Twitter.

0:15:33.560 --> 0:15:37.760
<v Speaker 1>What's challenging about covering a President Trump because he uses

0:15:37.760 --> 0:15:39.800
<v Speaker 1>Twitter a lot. He's putting things up that haven't been

0:15:39.840 --> 0:15:43.600
<v Speaker 1>fact checked, that may not be true. Um, and can

0:15:43.680 --> 0:15:45.880
<v Speaker 1>you even tease those things apart? I mean, I think

0:15:46.200 --> 0:15:50.040
<v Speaker 1>Donald Trump isn't the first politician to use social media

0:15:50.320 --> 0:15:53.160
<v Speaker 1>or online media in general as an n run around

0:15:53.520 --> 0:15:57.400
<v Speaker 1>conventional media. Um that at least journalists are familiar with.

0:15:57.440 --> 0:16:02.200
<v Speaker 1>You know, journalists are now rather than being the gatekeepers

0:16:02.200 --> 0:16:05.200
<v Speaker 1>of right information, they've taken on a role as more

0:16:05.240 --> 0:16:08.800
<v Speaker 1>analyzers and investigators and less a sort of the primary

0:16:08.840 --> 0:16:13.400
<v Speaker 1>found of information. That's Ben Mullen, the managing editor of

0:16:13.520 --> 0:16:17.520
<v Speaker 1>Pointer dot org pointers at Journalism Institute based in Florida.

0:16:18.000 --> 0:16:21.560
<v Speaker 1>It also owns the Tampa Bay Times. We've been headed

0:16:21.560 --> 0:16:23.560
<v Speaker 1>down this road for a while. So, but where Trump

0:16:23.640 --> 0:16:27.320
<v Speaker 1>is different, I think is is that generally those channels

0:16:27.320 --> 0:16:33.280
<v Speaker 1>have been used to communicate accurate information, and um, I

0:16:33.320 --> 0:16:36.280
<v Speaker 1>don't think you've seen the same regard for accuracy or

0:16:36.360 --> 0:16:40.880
<v Speaker 1>decorum as you've seen from other other political figures from

0:16:40.920 --> 0:16:44.080
<v Speaker 1>Donald Trump. And so I think the challenge becomes as

0:16:44.080 --> 0:16:49.120
<v Speaker 1>the media, well, treat this information as um as you

0:16:49.160 --> 0:16:52.280
<v Speaker 1>would any other record, you know, pars it, analyze it,

0:16:52.680 --> 0:16:55.640
<v Speaker 1>fact check it, make sure it's accurate, and then sort

0:16:55.680 --> 0:17:01.840
<v Speaker 1>of base your reporting from there. We should also know

0:17:01.960 --> 0:17:05.080
<v Speaker 1>that Twitter has been an enormous asset for journalists. It's

0:17:05.080 --> 0:17:07.600
<v Speaker 1>a great way to share and promote our stories, to

0:17:07.680 --> 0:17:11.199
<v Speaker 1>communicate directly with sources, and to research people before you

0:17:11.240 --> 0:17:13.600
<v Speaker 1>write about them. You can tell a lot about a

0:17:13.640 --> 0:17:17.160
<v Speaker 1>person from their Twitter feed if they're active. It's also

0:17:17.160 --> 0:17:19.840
<v Speaker 1>a way that journalists keep up on what one another

0:17:19.960 --> 0:17:22.479
<v Speaker 1>is doing, make sure they're not missing anything, and just

0:17:22.640 --> 0:17:26.080
<v Speaker 1>stay involved in the conversation. One really good example of

0:17:26.119 --> 0:17:29.680
<v Speaker 1>how Twitter is helpful for journalists comes from the campaign.

0:17:30.560 --> 0:17:33.240
<v Speaker 1>It was the work of David Fahrenhold of the Washington Post.

0:17:33.720 --> 0:17:36.159
<v Speaker 1>He's the reporter who showed that Trump wasn't telling the

0:17:36.160 --> 0:17:39.280
<v Speaker 1>truth when it came to his charitable giving. Fahrenhold got

0:17:39.320 --> 0:17:41.520
<v Speaker 1>a lot of help from people who followed him on Twitter.

0:17:41.840 --> 0:17:44.480
<v Speaker 1>He posted updates and what he was looking for, and

0:17:44.560 --> 0:17:48.199
<v Speaker 1>other users helped him to track down the details. This

0:17:48.240 --> 0:17:51.000
<v Speaker 1>is pretty much the idealistic version of Twitter, right, where

0:17:51.080 --> 0:17:54.280
<v Speaker 1>social media empowers people by connecting them. It's the Twitter

0:17:54.320 --> 0:17:56.800
<v Speaker 1>that Adam sharp SI's so. In other words, Josh, the

0:17:56.840 --> 0:18:00.600
<v Speaker 1>solution to Twitter's shortcomings are just more Twitter. Of course,

0:18:00.600 --> 0:18:02.520
<v Speaker 1>that's a convenient view to have when you work at

0:18:02.520 --> 0:18:05.440
<v Speaker 1>the company, and in any case, we see him on

0:18:05.480 --> 0:18:08.119
<v Speaker 1>a one way road towards more social media, whether we

0:18:08.160 --> 0:18:10.680
<v Speaker 1>like it or not. So I asked Molan about this.

0:18:11.800 --> 0:18:17.560
<v Speaker 1>I'm wondering if you think that Trump is an outlier,

0:18:17.600 --> 0:18:20.719
<v Speaker 1>and you know, is explainable only through the lens of

0:18:20.760 --> 0:18:24.520
<v Speaker 1>Donald Trump, or if something like this was inevitable once

0:18:24.800 --> 0:18:27.800
<v Speaker 1>social media started to become a real central way that

0:18:27.840 --> 0:18:31.480
<v Speaker 1>we communicate with one another. I think Donald Trump, to

0:18:31.560 --> 0:18:35.920
<v Speaker 1>some extent is going to be regarded as a pioneer

0:18:35.960 --> 0:18:39.160
<v Speaker 1>in this arena. I think you're probably going to see

0:18:39.200 --> 0:18:43.879
<v Speaker 1>politicians both on the right and the left emulate his strategy.

0:18:44.000 --> 0:18:47.720
<v Speaker 1>Maybe maybe not his specific rhetoric, but I think you

0:18:47.760 --> 0:18:50.119
<v Speaker 1>are going to see politicians on both the left and

0:18:50.119 --> 0:18:56.239
<v Speaker 1>the right be much more aggressive on social come Is

0:18:57.480 --> 0:19:00.960
<v Speaker 1>that a bad thing or a good thing um? Or

0:19:01.000 --> 0:19:05.719
<v Speaker 1>do we just not know yet? Oh, that's a hard question.

0:19:08.119 --> 0:19:10.600
<v Speaker 1>I think it's it's a bad thing for the public

0:19:10.640 --> 0:19:15.320
<v Speaker 1>to get inaccurate information. I think it's a good thing

0:19:16.520 --> 0:19:21.080
<v Speaker 1>for the public to have access to a multiplicity of

0:19:21.080 --> 0:19:26.560
<v Speaker 1>sources of information which they can assess um independently. So

0:19:26.600 --> 0:19:29.800
<v Speaker 1>I think, like everything in technology, the rise of Twitter

0:19:30.119 --> 0:19:32.439
<v Speaker 1>and the rise of politicians using Twitter is neither a

0:19:32.440 --> 0:19:34.840
<v Speaker 1>bad or a good thing. I think it's just a thing,

0:19:35.520 --> 0:19:37.760
<v Speaker 1>and we all have to come to grips with it

0:19:37.920 --> 0:19:40.880
<v Speaker 1>and figure out a way that it can be used responsibly.

0:19:50.240 --> 0:19:52.920
<v Speaker 1>There's a really odd thing about Twitter's role in politics

0:19:52.920 --> 0:19:55.119
<v Speaker 1>that we haven't talked about yet. You would think the

0:19:55.160 --> 0:19:58.320
<v Speaker 1>Twitter central role in public discourse would be great for business,

0:19:58.400 --> 0:20:00.919
<v Speaker 1>but as anyone knows who follows it, Twitter as a

0:20:00.920 --> 0:20:04.200
<v Speaker 1>company has really been struggling. Yeah, there's really no other

0:20:04.240 --> 0:20:07.440
<v Speaker 1>way to see this. The company's revenue growth has slowed

0:20:07.480 --> 0:20:10.440
<v Speaker 1>to about eight percent last quarter. That's the ninth straight

0:20:10.520 --> 0:20:13.280
<v Speaker 1>quarter the rate of growth has slowed, and that's especially

0:20:13.359 --> 0:20:15.520
<v Speaker 1>an issue since the eleven year old company has never

0:20:15.600 --> 0:20:18.600
<v Speaker 1>turned a profit. In the year leading up to the election,

0:20:18.880 --> 0:20:21.359
<v Speaker 1>when Twitter was as prominent as it's ever been, it

0:20:21.440 --> 0:20:24.920
<v Speaker 1>added about ten million monthly users. That amounts to about

0:20:24.960 --> 0:20:28.280
<v Speaker 1>three percent growth over the same period. Facebook's user based

0:20:28.280 --> 0:20:31.280
<v Speaker 1>grew by six and that's even though the company is

0:20:31.320 --> 0:20:34.840
<v Speaker 1>more than five and a half times Twitter size. At

0:20:34.880 --> 0:20:38.080
<v Speaker 1>one point, Twitter tried to sell itself to another big company,

0:20:38.200 --> 0:20:41.160
<v Speaker 1>but it didn't work out, and Trump's text summit really

0:20:41.160 --> 0:20:45.840
<v Speaker 1>added insult to injury. Twitter didn't even get an invite. So, Josh,

0:20:45.880 --> 0:20:49.359
<v Speaker 1>if number one user Donald Trump can't save Twitter, what's

0:20:49.400 --> 0:20:52.399
<v Speaker 1>the problem here? I think there's a couple of things

0:20:52.400 --> 0:20:54.959
<v Speaker 1>going on here. The first one is that when someone

0:20:55.080 --> 0:20:57.360
<v Speaker 1>makes news with a tweet. A lot of people hear

0:20:57.400 --> 0:20:59.679
<v Speaker 1>about it, but a lot of those people never actually

0:20:59.720 --> 0:21:02.159
<v Speaker 1>go to Twitter itself. They see the tweet on the

0:21:02.200 --> 0:21:05.679
<v Speaker 1>news or being talked about somewhere else, and so they

0:21:05.720 --> 0:21:09.560
<v Speaker 1>don't become users of the platform. And the other thing is,

0:21:09.600 --> 0:21:11.920
<v Speaker 1>and I think in the news media we can appreciate this,

0:21:12.680 --> 0:21:15.960
<v Speaker 1>is that you can be influential without being a lucrative business.

0:21:16.320 --> 0:21:22.800
<v Speaker 1>Here's Adam Sharp again. I think in many ways Twitter

0:21:24.600 --> 0:21:30.040
<v Speaker 1>faces the same challenges as the news industry, and that

0:21:33.240 --> 0:21:42.080
<v Speaker 1>it is most successful in meeting it's ideals and aspirational

0:21:42.119 --> 0:21:52.360
<v Speaker 1>goals for meaningful impact. But making the connection between public

0:21:52.440 --> 0:21:58.960
<v Speaker 1>good and shareholder value is a daily challenge, and that

0:21:59.119 --> 0:22:02.639
<v Speaker 1>is no different for Twitter than it is for Bloomberg

0:22:02.720 --> 0:22:05.800
<v Speaker 1>or the New York Times. Yeah, because you don't want

0:22:05.800 --> 0:22:10.560
<v Speaker 1>to compare yourself the news industry generally, you would think

0:22:10.600 --> 0:22:13.640
<v Speaker 1>that hearing about Twitter so much during the presidential campaign

0:22:13.960 --> 0:22:15.800
<v Speaker 1>would have inspired a lot of people to try it

0:22:15.840 --> 0:22:18.640
<v Speaker 1>out for the first time. I talked to Josh Ellman

0:22:18.720 --> 0:22:21.920
<v Speaker 1>about this. Elman was a product manager at Twitter from

0:22:21.920 --> 0:22:25.440
<v Speaker 1>two thousand and nine to eleven. He also worked at Facebook,

0:22:25.720 --> 0:22:27.880
<v Speaker 1>and he's now a partner at the venture firm Greylock

0:22:28.760 --> 0:22:31.480
<v Speaker 1>Elman thinks Twitter's biggest problem is that it's intimidating to

0:22:31.600 --> 0:22:34.119
<v Speaker 1>new users. That's because you have to spend a lot

0:22:34.160 --> 0:22:37.480
<v Speaker 1>of time configuring it to give you useful information, choosing

0:22:37.560 --> 0:22:41.480
<v Speaker 1>which people to follow, and so on. Look of the

0:22:41.520 --> 0:22:44.760
<v Speaker 1>people I know who use Twitter and and like when

0:22:44.800 --> 0:22:47.000
<v Speaker 1>you've gotten it set up right for your life, with

0:22:47.119 --> 0:22:50.119
<v Speaker 1>your passion, your interests, those unique things you care about

0:22:50.280 --> 0:22:53.080
<v Speaker 1>and follow the right sources. Twitter is still the very

0:22:53.080 --> 0:22:55.120
<v Speaker 1>best format for a lot of people to go get

0:22:55.119 --> 0:22:58.000
<v Speaker 1>all that information. But it is really hard to set up,

0:22:58.000 --> 0:23:01.080
<v Speaker 1>and it's really hard to find your passion. It's really

0:23:01.160 --> 0:23:03.320
<v Speaker 1>hard to figure out who to follow and what to follow.

0:23:03.359 --> 0:23:05.959
<v Speaker 1>I call that tuning your Twitter, so to speak. And

0:23:06.000 --> 0:23:09.720
<v Speaker 1>it's like Twitters hasn't made it any easier after all

0:23:09.720 --> 0:23:13.000
<v Speaker 1>these years to tune your Twitter, and I really want

0:23:13.000 --> 0:23:17.080
<v Speaker 1>them to and then they're the infamous trolls. The presidential

0:23:17.119 --> 0:23:20.439
<v Speaker 1>campaign seemed to highlight the most hostile aspects of Twitter

0:23:20.760 --> 0:23:24.040
<v Speaker 1>as a place to hang out online. Yeah, people who

0:23:24.080 --> 0:23:27.920
<v Speaker 1>supported one candidate often sent threats and other nasty messages

0:23:28.000 --> 0:23:31.080
<v Speaker 1>to their political opponents. I know that many journalists with

0:23:31.160 --> 0:23:35.040
<v Speaker 1>Jewish last names who criticized Trump ended up getting waves

0:23:35.040 --> 0:23:38.720
<v Speaker 1>of messages suggesting they should be putting gas chambers. That's horrible.

0:23:39.359 --> 0:23:41.919
<v Speaker 1>At the beginning of two thousand sixteen, Twitter said it

0:23:42.000 --> 0:23:43.800
<v Speaker 1>was going to come up with ways to cut back

0:23:43.840 --> 0:23:47.080
<v Speaker 1>on harassment and abuse, but a year later they're basically

0:23:47.119 --> 0:23:50.679
<v Speaker 1>making the same promises. Now. One thing that surprised me

0:23:51.080 --> 0:23:53.679
<v Speaker 1>in my conversation with Adam It was how little he

0:23:53.760 --> 0:23:56.080
<v Speaker 1>bought into the idea that Twitter has dropped the ball

0:23:56.119 --> 0:23:58.639
<v Speaker 1>on this. Many people take that as a given, but

0:23:58.720 --> 0:24:01.560
<v Speaker 1>he feels that politics has always had its nasty elements

0:24:01.800 --> 0:24:03.560
<v Speaker 1>and the best way to deal with trolls is just

0:24:03.600 --> 0:24:07.040
<v Speaker 1>to drown them out with more useful conversations. Were there

0:24:07.040 --> 0:24:09.800
<v Speaker 1>any times during the campaign where you felt uncomfortable with

0:24:10.640 --> 0:24:15.160
<v Speaker 1>with Twitter's role in the in the political discourse. I

0:24:15.200 --> 0:24:22.960
<v Speaker 1>think Twitter's role is to give everyone a voice, and

0:24:23.200 --> 0:24:30.680
<v Speaker 1>Twitter's role and lyrale was not to have an opinion

0:24:31.359 --> 0:24:37.359
<v Speaker 1>on which voice was right or wrong, or good or bad.

0:24:38.600 --> 0:24:41.600
<v Speaker 1>That's for other people to decide, and I think we

0:24:41.600 --> 0:24:48.080
<v Speaker 1>were successful in giving equal voice an opportunity. That's basically

0:24:48.160 --> 0:24:51.359
<v Speaker 1>been the official line from all social media companies. Yeah,

0:24:51.400 --> 0:24:54.240
<v Speaker 1>I think that that might be changing. It's worth saying

0:24:54.320 --> 0:24:57.679
<v Speaker 1>that Twitter's official stance on this is evolving. The company

0:24:57.680 --> 0:24:59.440
<v Speaker 1>has been trying to come up with ways to cut

0:24:59.440 --> 0:25:02.440
<v Speaker 1>off people who are just using the platform to abuse people.

0:25:03.080 --> 0:25:04.960
<v Speaker 1>It seems to know that it really has to solve

0:25:04.960 --> 0:25:08.280
<v Speaker 1>this one. Yeah, apparently the nasty tone on Twitter was

0:25:08.359 --> 0:25:11.000
<v Speaker 1>one reason at a trouble finding another company to buy it.

0:25:11.440 --> 0:25:13.680
<v Speaker 1>But even if the company does solve this, it may

0:25:13.760 --> 0:25:16.760
<v Speaker 1>seem like an unwelcoming place too many people, so long

0:25:16.800 --> 0:25:20.000
<v Speaker 1>as our politics remain so poisonous. Josh Elman thinks this

0:25:20.080 --> 0:25:24.159
<v Speaker 1>is still a big issue. I still believe that the

0:25:24.200 --> 0:25:27.160
<v Speaker 1>potential of Twitter to be a billion niezer product when

0:25:27.240 --> 0:25:30.000
<v Speaker 1>everybody gets a feed that matters to them, it's it's

0:25:30.040 --> 0:25:33.120
<v Speaker 1>still there. Um, I feel like it's getting further away,

0:25:33.119 --> 0:25:35.879
<v Speaker 1>and I worry that there is some underlying dkay. You know,

0:25:35.920 --> 0:25:37.719
<v Speaker 1>I think the real thing we should all be watching

0:25:37.760 --> 0:25:41.080
<v Speaker 1>for is is does Twitter find any of its mojo

0:25:41.200 --> 0:25:43.960
<v Speaker 1>where people start to feel like I'm proud to use

0:25:44.000 --> 0:25:46.320
<v Speaker 1>Twitter or is it a little bit like I still

0:25:46.359 --> 0:25:48.040
<v Speaker 1>feel kind of sad when I use Twitter because I

0:25:48.040 --> 0:25:50.840
<v Speaker 1>see more of the abuse and a fewer people doing it,

0:25:51.400 --> 0:25:54.400
<v Speaker 1>and and that ends up becoming sort of the meme,

0:25:54.720 --> 0:25:58.040
<v Speaker 1>because you know, part of what makes these products powerful

0:25:58.119 --> 0:26:00.800
<v Speaker 1>is the cultural effect they have. To if Twitter loses

0:26:00.840 --> 0:26:03.200
<v Speaker 1>some of that cultural energy, that ends up pretty tough.

0:26:03.440 --> 0:26:06.320
<v Speaker 1>Do you think that it's a role in politics going forward?

0:26:06.359 --> 0:26:08.520
<v Speaker 1>Then is going to end up being a big factor

0:26:08.520 --> 0:26:11.439
<v Speaker 1>in that how people view it as is this a

0:26:11.640 --> 0:26:13.080
<v Speaker 1>is this a product I want to get involved in

0:26:13.200 --> 0:26:20.320
<v Speaker 1>or not? I don't know. Was a really tough year

0:26:20.400 --> 0:26:25.000
<v Speaker 1>for politics and political discourse and a lot of antagonism

0:26:25.000 --> 0:26:27.800
<v Speaker 1>on both sides. I think if that continue us in

0:26:27.840 --> 0:26:31.000
<v Speaker 1>our political discourse, then I think Twitter is going to

0:26:31.040 --> 0:26:33.240
<v Speaker 1>be an unhappy place for a lot of people. They

0:26:33.240 --> 0:26:35.520
<v Speaker 1>aren't going to want to continue to see that express

0:26:35.600 --> 0:26:40.120
<v Speaker 1>in Twitter became such a busy place for that kind

0:26:40.119 --> 0:26:44.240
<v Speaker 1>of negative expression. Um, if I'm optimistic that we kind

0:26:44.280 --> 0:26:46.560
<v Speaker 1>of move on to a light, be more constructive political

0:26:46.600 --> 0:26:49.359
<v Speaker 1>discourse this year, then that will be good for Twitter.

0:26:49.680 --> 0:26:59.920
<v Speaker 1>But you know it's fingers crossed now. That was supposed

0:27:00.000 --> 0:27:03.000
<v Speaker 1>to be the end of this week's episode, but if anything,

0:27:03.080 --> 0:27:06.040
<v Speaker 1>recording the show raised more questions for us than it answered.

0:27:06.280 --> 0:27:08.119
<v Speaker 1>So Josh and I have been talking about this a

0:27:08.160 --> 0:27:10.479
<v Speaker 1>lot offline, and we decided to tape one of our

0:27:10.520 --> 0:27:16.040
<v Speaker 1>calls and added here. So, Josh, it's now been a

0:27:16.040 --> 0:27:18.800
<v Speaker 1>couple of days since we recorded most of the podcast,

0:27:18.840 --> 0:27:21.600
<v Speaker 1>and in that time, Donald Trump, of course, has been

0:27:21.680 --> 0:27:24.480
<v Speaker 1>very active on Twitter. He attacked civil rights icon and

0:27:24.920 --> 0:27:27.520
<v Speaker 1>Congressman John Lewis. He said he was a man of

0:27:27.520 --> 0:27:30.120
<v Speaker 1>no action. He of course attacked the media a few

0:27:30.160 --> 0:27:33.560
<v Speaker 1>times and Saturday Night Live. You know, I just wonder

0:27:34.400 --> 0:27:37.000
<v Speaker 1>Donald Trump is now president of the United States, do

0:27:37.040 --> 0:27:39.160
<v Speaker 1>you think he continues to use Twitter and the way

0:27:39.240 --> 0:27:43.040
<v Speaker 1>that he has during the campaign and the transition. Yeah,

0:27:43.160 --> 0:27:46.840
<v Speaker 1>this is a funny dynamic that I had in conversations

0:27:46.840 --> 0:27:48.880
<v Speaker 1>I had for this podcast, but also over the last

0:27:48.920 --> 0:27:51.520
<v Speaker 1>couple of months, where whoever I was talking to would

0:27:51.560 --> 0:27:54.640
<v Speaker 1>say something along the lines of, once Donald Trump gets

0:27:54.640 --> 0:27:57.640
<v Speaker 1>past this next milestone, he's gonna stop tweeting like that.

0:27:58.200 --> 0:28:01.399
<v Speaker 1>If he became the Republican nominee, is gonna start acting presidential.

0:28:01.880 --> 0:28:04.080
<v Speaker 1>He won the election, so he's going to calm down.

0:28:04.560 --> 0:28:07.600
<v Speaker 1>And last week I had people tell me, uh, you know,

0:28:07.720 --> 0:28:10.160
<v Speaker 1>once once he's sworn in, I'm sure that he's gonna,

0:28:10.560 --> 0:28:12.800
<v Speaker 1>you know, think a little bit more before he tweets.

0:28:12.840 --> 0:28:15.199
<v Speaker 1>And I just don't see anything in his behavior that

0:28:15.320 --> 0:28:17.560
<v Speaker 1>indicates that he would make that step. I mean, he

0:28:17.600 --> 0:28:20.119
<v Speaker 1>hasn't done it at any of those past steps, you know,

0:28:20.160 --> 0:28:22.919
<v Speaker 1>So somehow I'm a little more optimistic. Uh. You know,

0:28:22.960 --> 0:28:24.760
<v Speaker 1>he's about to get a new Twitter account, the apt

0:28:24.800 --> 0:28:27.960
<v Speaker 1>potus account, thirteen million new followers. I feel like at

0:28:27.960 --> 0:28:29.800
<v Speaker 1>some point there will have to be an intervention and

0:28:29.800 --> 0:28:32.399
<v Speaker 1>we're going to see a little bit more distance between

0:28:32.400 --> 0:28:35.800
<v Speaker 1>the president and the platform. Yeah. I wonder what that

0:28:35.840 --> 0:28:38.719
<v Speaker 1>intervention looks like. Yeah, well, hopefully it's not a tweet

0:28:38.800 --> 0:28:41.720
<v Speaker 1>insta getting a national emergency. But let me ask you this,

0:28:41.800 --> 0:28:45.360
<v Speaker 1>So does Twitter survive the age of Trump? How do

0:28:45.400 --> 0:28:48.400
<v Speaker 1>you think this company fares now? Given so much attention

0:28:48.480 --> 0:28:52.120
<v Speaker 1>is on it right now? Well, I wonder if within Twitter,

0:28:52.360 --> 0:28:54.680
<v Speaker 1>if there's a sort of a die of release, thinking

0:28:54.720 --> 0:28:57.920
<v Speaker 1>that maybe people will stop being so interested in politics.

0:28:58.240 --> 0:29:01.720
<v Speaker 1>We're all tired the NFL playoffs they're starting, and we

0:29:01.760 --> 0:29:03.880
<v Speaker 1>can focus on some of the other things twitters for.

0:29:04.800 --> 0:29:06.840
<v Speaker 1>But I do think that there's some troubling signs for

0:29:06.840 --> 0:29:09.720
<v Speaker 1>the company. You know, just last week they sold off

0:29:10.040 --> 0:29:14.760
<v Speaker 1>fabric said it developed their tools to Google. I think

0:29:14.760 --> 0:29:16.640
<v Speaker 1>people saw that as kind of a swimming down of

0:29:16.680 --> 0:29:20.600
<v Speaker 1>the company. Especially considering they've been losing some executive talent,

0:29:21.160 --> 0:29:24.480
<v Speaker 1>and it really comes down to, you know, is this

0:29:24.600 --> 0:29:28.600
<v Speaker 1>company going to have the resources and the energy to

0:29:28.760 --> 0:29:32.240
<v Speaker 1>make what seemed like some pretty necessary adjustments. I'm reminded

0:29:32.240 --> 0:29:34.960
<v Speaker 1>what Peter Thiel recently told Maureen Doubt in his interview

0:29:35.000 --> 0:29:37.400
<v Speaker 1>in The New York Times. He said, the crazy thing

0:29:37.480 --> 0:29:39.720
<v Speaker 1>is at a place like Twitter, they were all working

0:29:39.760 --> 0:29:42.280
<v Speaker 1>for Trump this whole year, even though they thought they

0:29:42.280 --> 0:29:45.959
<v Speaker 1>were working for Bernie Sanders. I wonder how dismaying that

0:29:46.160 --> 0:29:48.240
<v Speaker 1>is at a company like Twitter, where you have to

0:29:48.280 --> 0:29:51.960
<v Speaker 1>assume the majority of the employees do lead and left. Yeah,

0:29:51.960 --> 0:29:54.560
<v Speaker 1>I do think that it could be a problem for

0:29:54.640 --> 0:29:57.840
<v Speaker 1>recruitment if Twitter continues to be seen as Trump's megaphone,

0:29:58.120 --> 0:30:01.920
<v Speaker 1>considering how liberal Pilicon Valley is. I'll be something to watch. Well,

0:30:02.000 --> 0:30:10.920
<v Speaker 1>thank you, josh Yeah, thank you, Rach. And that's it

0:30:11.040 --> 0:30:14.680
<v Speaker 1>for this week's episode of Decrypted. Thanks for listening. Tell

0:30:14.720 --> 0:30:16.920
<v Speaker 1>us what you thought of this episode. Send a voice

0:30:16.960 --> 0:30:20.520
<v Speaker 1>message to our producer Pia at p G A D

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<v Speaker 1>K A r I at Bloomberg dot net, or write

0:30:24.560 --> 0:30:27.640
<v Speaker 1>to me on Twitter. I'm at Joshua Brewstein and I'm

0:30:27.640 --> 0:30:30.400
<v Speaker 1>at brad Stone. You can subscribe to decrypt it on

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<v Speaker 1>iTunes or wherever you get your podcasts, and leave us

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<v Speaker 1>a rating in a review. It helps more listeners to

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<v Speaker 1>find our show. This episode was produced by p Ed gut,

0:30:38.600 --> 0:30:42.400
<v Speaker 1>Cary Magnus Hendrickson, and Liz Smith. Alec McCabe as head

0:30:42.400 --> 0:31:00.200
<v Speaker 1>of Bloomberg Podcasts. We'll see you next week. Don't your

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