WEBVTT - $2 Million in One Day with No Nicotine Hookah w/ Blakk Tatted

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<v Speaker 1>I'm with Lucas and this is Black Tach Green Money.

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<v Speaker 1>Black Tatt is an artist, entertainer, entrepreneur, and founder of

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<v Speaker 1>Black Smoke, the world's number one leader and no nicotine,

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<v Speaker 1>no tobacco hooka products.

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<v Speaker 2>That are actually made from fruit.

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<v Speaker 1>In recent months, he's had more than a couple million

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<v Speaker 1>dollar days where his products have generated more than one

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<v Speaker 1>million dollars in sales and completely selling out online within

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<v Speaker 1>twenty four hours. As Black about the growth and whoka

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<v Speaker 1>and vaping in our community and why his approach with

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<v Speaker 1>no nicotine or tobacco involved is so important.

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<v Speaker 2>We all have alls with the pleasures in different ways.

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<v Speaker 3>So I mean, even when it comes as simple as

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<v Speaker 3>eating food, like we probably shouldn't be eating for chops,

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<v Speaker 3>we shouldn't be.

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<v Speaker 2>Eating fried chicken, but we're going to do it, you

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<v Speaker 2>know what I'm saying.

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<v Speaker 3>And sometimes when you feel like I should be eating

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<v Speaker 3>that bad fried chicken instead, I'm going to salteed and

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<v Speaker 3>skill it with some butter, and maybe that's a little

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<v Speaker 3>healthier than you know, eating.

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<v Speaker 2>The fried chicken.

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<v Speaker 3>So the same thing I wanted to do a hoh

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<v Speaker 3>hookahs becoming such a big thing in our community. I

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<v Speaker 3>found myself a victim of it as well, Like you know,

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<v Speaker 3>want to be down on the ecstatic, on the vibe,

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<v Speaker 3>going out with friends and you get the drink when

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<v Speaker 3>you're sitting there. It's almost like we all are hooked

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<v Speaker 3>on this oral fixation. We just need to be doing something.

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<v Speaker 2>And I never.

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<v Speaker 3>Smoked before in my life. I had never smoked a cigarette.

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<v Speaker 3>I had never smoked marijuana, nothing like that of that sort.

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<v Speaker 3>But I found myself smoking hookah and realize I was smoking.

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<v Speaker 3>I was exposing myself to so much nicotine and tobacco.

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<v Speaker 3>It was just like I was just the same person

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<v Speaker 3>that I was condemning from smoking packs of cigarettes.

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<v Speaker 2>I became that.

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<v Speaker 3>So I wanted to figure out a way that not

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<v Speaker 3>only for myself, but for other people.

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<v Speaker 2>How could we, you know, have our guilty.

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<v Speaker 3>Pleasures, do the things that we love to do, but

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<v Speaker 3>expose ourselves to less harm less toxins, less chemicals. Found

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<v Speaker 3>myself getting headaches, stomach aches, feeling nauseous because I was

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<v Speaker 3>smoking so much nicotine and tobacco.

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<v Speaker 2>And that's when I realized it's a way that I

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<v Speaker 2>could continue doing.

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<v Speaker 3>This, but just not doing it in such a worst

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<v Speaker 3>way possible, And That's when I feel like my importance

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<v Speaker 3>to the community of offering something that literally didn't exist,

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<v Speaker 3>something that we couldn't get anywhere else. I knew it

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<v Speaker 3>was away, like everything was not here before. Everything had

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<v Speaker 3>to be like innovative, you know what I'm saying. So

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<v Speaker 3>even though I had got so many no's and so

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<v Speaker 3>many people felt like it was so crazy. What you

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<v Speaker 3>mean fruit or a hookah, That's not possible. But you

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<v Speaker 3>also use fruit to put your nicotine in tobaccos, cheat

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<v Speaker 3>you inside of people stuff it with grapefruit, with oranges,

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<v Speaker 3>with pineapples, and they still put the far on in

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<v Speaker 3>the still put the codes on top. So I feel

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<v Speaker 3>like fruit was already incorporated and you still burning the

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<v Speaker 3>fruit some kind of way. So I knew it was

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<v Speaker 3>a way to intercept the two and do it in

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<v Speaker 3>a better perspective.

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<v Speaker 1>So you mentioned a couple other things in our community

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<v Speaker 1>that may not be the best for us, but you

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<v Speaker 1>saw hookah as a business opportunity for you. Why hookah

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<v Speaker 1>versus any of the other things that you could have done.

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<v Speaker 3>The reason why it is hookah, because I said this

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<v Speaker 3>to all entrepreneurs was important. It's best to do something

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<v Speaker 3>that you already loved to do. That's where that passion

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<v Speaker 3>comes from. Because when if you chase something just because

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<v Speaker 3>of the money, yes it be good, yes it feels good, but.

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<v Speaker 2>It doesn't last long term.

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<v Speaker 3>I had never created no other business because I was

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<v Speaker 3>very selective of what I wanted to do. Because whatever

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<v Speaker 3>I wanted to do and whatever I started doing, I

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<v Speaker 3>wanted to be do it from the.

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<v Speaker 2>Start to finish, know the ends, and I was about

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<v Speaker 2>it and really be passionate about it. Because when the

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<v Speaker 2>money comes, it feels good.

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<v Speaker 3>But when the money stoles down at a stop, would

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<v Speaker 3>you still care about doing this particular thing or you

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<v Speaker 3>would you try to hop on next wagon with the

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<v Speaker 3>next dollar attached to it.

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<v Speaker 2>And that was never mean. I didn't want it to

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<v Speaker 2>be me.

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<v Speaker 3>So huku was something I did every day, all day.

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<v Speaker 3>It was part of my regular life anyway, with my

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<v Speaker 3>friends and with my holis. It was things I had

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<v Speaker 3>knowledge about that I know what I was looking for.

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<v Speaker 3>I knew what tastes good, I know how it made

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<v Speaker 3>me feel. I knew another alternative I was looking for

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<v Speaker 3>when I was affected by the original you know, nigotine

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<v Speaker 3>and tobacco. So it was all things that I also

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<v Speaker 3>as an entrepreneur, was also able to eliminate myself as

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<v Speaker 3>an entrepreneur and all so see the different faces of

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<v Speaker 3>it as a consumer, so I knew the ends and

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<v Speaker 3>I was about so that's why it made the most.

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<v Speaker 2>Sense for me.

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<v Speaker 1>And so you mentioned this or fixation. So sometimes it's

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<v Speaker 1>just the action of smoking that satisfies the desire to

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<v Speaker 1>smoke in it's because yours doesn't have nicotine. You know,

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<v Speaker 1>there's there's more to it. So can you talk about

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<v Speaker 1>what that is?

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<v Speaker 3>Yes, it don't have nicotine, it don't have tobacco, tobacco,

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<v Speaker 3>So it's really more so like that artifixation. A lot

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<v Speaker 3>of people just thinking that they so addicted to that cigarette,

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<v Speaker 3>is so addicted to that hookah, that that nicotine, that tobacco,

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<v Speaker 3>because they tell themselves or I need that.

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<v Speaker 2>What do what do black smoke do for you? I'm

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<v Speaker 2>not gonna feel none're not gonna get high older, I

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<v Speaker 2>can't smoke that. I need my nicotine, my tobacco.

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<v Speaker 3>It's not the nicotine and tobacco that that got you

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<v Speaker 3>hooked to that at at the beginning. It was that

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<v Speaker 3>or fixation, and when you got so accustomed to the artifixation.

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<v Speaker 3>Now you have probably became addicted to that nicotine, that

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<v Speaker 3>tobacco from trying to, you know, fix that urage of

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<v Speaker 3>that artifixation. So much so when you really think about it,

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<v Speaker 3>like it's literally the organization with which plays apart. That's

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<v Speaker 3>why when people will literally say, oh, my nerves bad,

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<v Speaker 3>they got in the argument that somebody being upset, I

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<v Speaker 3>need a cigarette right now because my nerves bad. It's

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<v Speaker 3>not the niggatior tobagg of calm you down least your mind,

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<v Speaker 3>making you feel like that organization something that is happening,

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<v Speaker 3>but nothing is really happening.

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<v Speaker 1>It's so oftentimes the solutions of problems are all around us,

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<v Speaker 1>and so we just have to reframe the way we

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<v Speaker 1>look at things. And opportunities can be all around you.

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<v Speaker 1>And so if I think of problems as opportunities and

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<v Speaker 1>so if you just open your eyes, there's business opportunities

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<v Speaker 1>all around you. The smoking is, to your point, is

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<v Speaker 1>often is correlated to the relaxation, and you found a

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<v Speaker 1>way to do it with fruit.

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<v Speaker 2>Can you talk about how we.

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<v Speaker 1>Can reframe ourselves for problems solving by working to with

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<v Speaker 1>a different lens on the world around us.

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<v Speaker 3>Yeah, like pretty much when you're really thinking about it,

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<v Speaker 3>everything that you see around you, everything that you probably

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<v Speaker 3>think of your regular day to day life that probably

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<v Speaker 3>be so.

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<v Speaker 2>Normal to you. It always feels from something.

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<v Speaker 3>It always comes from something, So there is always an opportunity.

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<v Speaker 3>There is always a business venture, a business idea that

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<v Speaker 3>can come from anything. Like, for instance, you could sit

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<v Speaker 3>there and be having a regular day and just go

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<v Speaker 3>outside and stop stop stepping mud on your shoe, and

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<v Speaker 3>by the time you came home, your shoe is hard.

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<v Speaker 3>It's hard to get the ball.

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<v Speaker 2>To the mud up.

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<v Speaker 3>Brin brom Broom. Literally you could come up with a

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<v Speaker 3>shoe cleaning that's literally just for mud saying. It's like

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<v Speaker 3>it's so easy to just do with everything that's around you. Like, uh,

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<v Speaker 3>I've had a cousin that's not not too long ago,

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<v Speaker 3>was telling me about how he came to my refrigerator

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<v Speaker 3>and literally try to make a drink and by me

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<v Speaker 3>not using my ice and my ice maker, the ice

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<v Speaker 3>is kind of me when.

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<v Speaker 2>It comes to get the ice out. If it was

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<v Speaker 2>all hard and stuff together.

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<v Speaker 3>He was like, you need to do something, You need

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<v Speaker 3>to something with the individual ice cues and it.

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<v Speaker 2>Come out like like sonic ice like the small cues.

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<v Speaker 3>I said, why don't you create a fielter, create a

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<v Speaker 3>frigerator that has ice.

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<v Speaker 2>Come out like that? He said, nobody got no sonic.

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<v Speaker 3>Refrigerator And I said, no, not against the only one

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<v Speaker 3>brings in the ice. How about to bread refrigerator? And

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<v Speaker 3>you too looking at me like I was crazy.

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<v Speaker 2>I see. I guess my idea is a way too

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<v Speaker 2>to advance with you right now. You're not day, You're

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<v Speaker 2>not ready. I love that, But you're right.

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<v Speaker 1>The problems are all around us there for opportunities are

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<v Speaker 1>all around us if we just take a different look

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<v Speaker 1>at the things that are around us. So, your products

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<v Speaker 1>have been extremely viral on social media, and I want

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<v Speaker 1>to know how you're able to achieve, Like what tactics

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<v Speaker 1>have you used to ensure that your posts go viral?

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<v Speaker 3>Yeah, so this is my thing. That's why I tell

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<v Speaker 3>people like I understand. Please don't get me wrong.

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<v Speaker 2>Well I'm not.

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<v Speaker 3>I'm not acting like money isn't important, Like it's our

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<v Speaker 3>weblive it, it's our well of surviving.

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<v Speaker 2>Money is as important. I give it our lovelihood.

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<v Speaker 3>But the biggest thing is to create an artist, build

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<v Speaker 3>a structure, build a foundation and build a family, like

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<v Speaker 3>like be able to connect with your audience, build, build,

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<v Speaker 3>build this magnitude of this understanding with them. So then

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<v Speaker 3>when you have that, when you have that connection first

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<v Speaker 3>and these people that's that's looking to you, admire you,

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<v Speaker 3>like inspire by you, connect with you like you talk back,

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<v Speaker 3>you respond back, you you you. You always include them

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<v Speaker 3>and let them know the importance of who they are

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<v Speaker 3>to you. That feeds they soul. What also feeds your business.

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<v Speaker 3>A lot of people just get on here and don't

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<v Speaker 3>connect with their audience and but take their business and

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<v Speaker 3>just post a flyer up post to.

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<v Speaker 2>Self like restocking this friud to restock.

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<v Speaker 3>Nobody wants to feel like they're just looked at as

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<v Speaker 3>a dollar. Nobody wants to feel like That's just like

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<v Speaker 3>if you was in a relationship with your spots, only

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<v Speaker 3>come to you when they have a problem. Okay, other

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<v Speaker 3>than when I solve your problem financially, What else do

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<v Speaker 3>you think of me?

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<v Speaker 2>What else do we have in common? Like I'm not

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<v Speaker 2>a shit of daddy. You know, you're not my Pam.

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<v Speaker 2>So it's the same thing with your consumers.

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<v Speaker 3>It's okay that you have people that's poetry is okay

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<v Speaker 3>that you value that is support you by outside of

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<v Speaker 3>them support you, supporting you.

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<v Speaker 2>And buying from you. What else is there? Y'all share?

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<v Speaker 3>So I share more of a connection with my audists.

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<v Speaker 3>I share more of relatable things us talking about us

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<v Speaker 3>really getting to know each other. Like they really feel

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<v Speaker 3>like they have watched me elevate and they feel like

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<v Speaker 3>they played a big part in my success, which they have.

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<v Speaker 3>They feel like they have watched my kids grow up.

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<v Speaker 3>They call them their nephew and you know, they sons

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<v Speaker 3>and stuff like that. So when you build that structure, first,

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<v Speaker 3>the money is going to flow. But when you just

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<v Speaker 3>chasing the money, you limit to yourself the access of

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<v Speaker 3>what all comes with it.

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<v Speaker 2>You know.

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<v Speaker 1>So what I hear you saying is, you know, social

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<v Speaker 1>media can't be used as a one way conversation, like

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<v Speaker 1>you just post and you have to engage in the comments,

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<v Speaker 1>you know, and engage on other people's posts and et cetera.

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<v Speaker 3>Yes, yes you have to, because like it's such a

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<v Speaker 3>worldwide thing, like everybody is totally different, Like it's not

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<v Speaker 3>one world, it's not one community. You can't post one

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<v Speaker 3>thing and touch everybody, like everybody has a different way

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<v Speaker 3>of life or different way of things. It's something that

0:10:01.160 --> 0:10:05.000
<v Speaker 3>I post that may have flurred two hundred thousand people

0:10:05.200 --> 0:10:08.560
<v Speaker 3>probably have made fifty thousand people like I don't like

0:10:08.600 --> 0:10:11.160
<v Speaker 3>that or that's weird. So you have to touch things

0:10:11.200 --> 0:10:13.720
<v Speaker 3>that that can relate to as everybody. You probably would

0:10:13.760 --> 0:10:16.079
<v Speaker 3>never relate to everybody, but at least try to relate

0:10:16.120 --> 0:10:18.520
<v Speaker 3>to as many people as you can. And you can't

0:10:18.520 --> 0:10:20.840
<v Speaker 3>post the social media just from your legs because not

0:10:20.920 --> 0:10:24.680
<v Speaker 3>everybody also think like you. Now everybody understands your perspective,

0:10:24.800 --> 0:10:27.320
<v Speaker 3>so you gotta sometimes take yourself out of the box,

0:10:27.440 --> 0:10:29.640
<v Speaker 3>like I wouldn't normally like this, but somebody out here

0:10:30.040 --> 0:10:32.719
<v Speaker 3>may you know, may do, so you really can't think

0:10:32.720 --> 0:10:35.320
<v Speaker 3>about it that. I was also telling a person like

0:10:35.400 --> 0:10:37.960
<v Speaker 3>that about a business mention that they was working on.

0:10:38.040 --> 0:10:39.760
<v Speaker 3>It was getting my opinion on it, and they was

0:10:39.800 --> 0:10:43.280
<v Speaker 3>talking about different flavors and stuff like that of this

0:10:43.520 --> 0:10:46.120
<v Speaker 3>alcohol beverage and it was like, no, because I hate blueberry,

0:10:46.320 --> 0:10:46.960
<v Speaker 3>No because I don't.

0:10:46.960 --> 0:10:49.480
<v Speaker 2>I don't like pineapple. I said, that's what you hate,

0:10:49.480 --> 0:10:51.000
<v Speaker 2>that's what you like with that.

0:10:51.440 --> 0:10:53.920
<v Speaker 3>Millions of people in the world that love blueberry, that

0:10:54.120 --> 0:10:57.080
<v Speaker 3>love pineapple, So are you going to be the one

0:10:57.320 --> 0:11:01.800
<v Speaker 3>buying all exactly you're consumers. It was matters if the

0:11:01.840 --> 0:11:04.000
<v Speaker 3>people that's buying for you, that you expected to support.

0:11:04.080 --> 0:11:06.200
<v Speaker 3>You see, this is my favorite flavor, You're gonna not

0:11:06.280 --> 0:11:07.760
<v Speaker 3>sell it because you see I don't like it.

0:11:08.480 --> 0:11:09.640
<v Speaker 2>That doesn't make any sense.

0:11:10.320 --> 0:11:15.160
<v Speaker 1>You know, when you sell humongous things like you've had

0:11:15.280 --> 0:11:18.720
<v Speaker 1>one million dollar a day, two million dollar days, you're

0:11:18.720 --> 0:11:21.480
<v Speaker 1>not always stocked I imagine with a million dollars worth of

0:11:21.520 --> 0:11:23.240
<v Speaker 1>product in the warehouse or two million dollars worth a

0:11:23.240 --> 0:11:25.240
<v Speaker 1>product in the warehouse, I imagine, especially when you do

0:11:25.280 --> 0:11:28.960
<v Speaker 1>it early. How do you manage to coordinate sales with

0:11:29.120 --> 0:11:32.439
<v Speaker 1>inventory so that you can get through that product fast enough.

0:11:33.200 --> 0:11:35.600
<v Speaker 2>This is the thing I have never done pre autist before.

0:11:35.640 --> 0:11:38.720
<v Speaker 3>I only and I preached this all the time, only

0:11:38.880 --> 0:11:40.600
<v Speaker 3>sell with inside of your warehouse.

0:11:40.800 --> 0:11:42.560
<v Speaker 2>Which is why I had to get I know, if

0:11:42.559 --> 0:11:43.680
<v Speaker 2>you see when I just.

0:11:43.760 --> 0:11:47.080
<v Speaker 1>Purchased a human hate beautiful, man, it's beautiful, Thank you

0:11:47.160 --> 0:11:47.679
<v Speaker 1>so much.

0:11:47.880 --> 0:11:50.199
<v Speaker 3>And that's because the reason why I was selling out

0:11:50.240 --> 0:11:52.280
<v Speaker 3>because I was only able to go as far as

0:11:52.320 --> 0:11:54.800
<v Speaker 3>my invatory allowed me to. So when I had those

0:11:54.840 --> 0:11:56.959
<v Speaker 3>one million dollar days, I was completely sold out.

0:11:57.080 --> 0:11:59.280
<v Speaker 2>So I've always was mad at myself. Everybody else is

0:11:59.320 --> 0:12:00.080
<v Speaker 2>around me, car I.

0:12:00.160 --> 0:12:02.800
<v Speaker 4>Was like, whoa, you made a million dollars in a

0:12:02.840 --> 0:12:05.280
<v Speaker 4>couple of hours, And I'm mad at myself with my

0:12:05.320 --> 0:12:07.880
<v Speaker 4>head done because if I made million dollars in such

0:12:07.880 --> 0:12:09.920
<v Speaker 4>and such hours and it stopped on it because my

0:12:09.960 --> 0:12:10.720
<v Speaker 4>inventory ran.

0:12:10.679 --> 0:12:12.840
<v Speaker 2>Now, I was so lowed. I could have made three

0:12:12.840 --> 0:12:14.319
<v Speaker 2>million dollars in twelve hours.

0:12:14.320 --> 0:12:16.360
<v Speaker 3>I could have made five million dollars and twenty four hours,

0:12:16.400 --> 0:12:17.600
<v Speaker 3>but I limited to myself.

0:12:17.640 --> 0:12:19.760
<v Speaker 2>So I'm never okay with selling out.

0:12:20.080 --> 0:12:22.200
<v Speaker 3>It all sounds good and it all looks pretty, but if

0:12:22.240 --> 0:12:24.840
<v Speaker 3>you were literally a business person that you focus on

0:12:24.880 --> 0:12:27.439
<v Speaker 3>the growth of your business, you're hitting your growth every

0:12:27.559 --> 0:12:28.240
<v Speaker 3>single time.

0:12:28.440 --> 0:12:30.880
<v Speaker 2>So selling out is not the goal. The goal is

0:12:30.920 --> 0:12:31.840
<v Speaker 2>constantly making.

0:12:31.600 --> 0:12:34.200
<v Speaker 3>More money, more money and been having enough inlatory to

0:12:34.240 --> 0:12:37.439
<v Speaker 3>sustain the amount of magnitude of your consumers, but still

0:12:37.720 --> 0:12:38.360
<v Speaker 3>not selling out.

0:12:38.400 --> 0:12:41.120
<v Speaker 2>Always got to supply for somebody else. Because also, you.

0:12:41.120 --> 0:12:43.720
<v Speaker 3>Can't get so like cocky and level headed to the

0:12:43.720 --> 0:12:46.559
<v Speaker 3>point where you feel like, oh yeah, it's so lowed

0:12:46.600 --> 0:12:48.880
<v Speaker 3>when I restart then come back. You gotta always have

0:12:48.960 --> 0:12:51.000
<v Speaker 3>this humble mindset that when I don't have it, they

0:12:51.080 --> 0:12:52.640
<v Speaker 3>we're going to get the next best things from the

0:12:52.679 --> 0:12:53.440
<v Speaker 3>next best person.

0:12:53.520 --> 0:12:56.280
<v Speaker 1>That's right, and so so how do you think about

0:12:56.320 --> 0:12:59.560
<v Speaker 1>because you know you're selling out so quickly, what is

0:12:59.600 --> 0:13:02.080
<v Speaker 1>the think on the balance of or if it's selling

0:13:02.080 --> 0:13:04.800
<v Speaker 1>outs so fast at this price, maybe it's priced it

0:13:04.840 --> 0:13:06.839
<v Speaker 1>could go higher. How do you think about that?

0:13:08.040 --> 0:13:10.520
<v Speaker 3>So that's that's the thing. I feel like, if it

0:13:10.559 --> 0:13:15.120
<v Speaker 3>ain't broke, don't fix it. When with everything's setting out

0:13:15.160 --> 0:13:17.480
<v Speaker 3>so fast and the price is what it is, like

0:13:17.800 --> 0:13:22.520
<v Speaker 3>before I released it, I like evaluated everything and find

0:13:22.520 --> 0:13:24.520
<v Speaker 3>out my price and points and what work for me

0:13:24.720 --> 0:13:27.120
<v Speaker 3>and what will be most suitable for me. How could

0:13:27.120 --> 0:13:30.080
<v Speaker 3>I manage my business be fair to the consumers but

0:13:30.200 --> 0:13:33.040
<v Speaker 3>also make sure I'm getting my profit and able to

0:13:33.080 --> 0:13:34.880
<v Speaker 3>suspend my lifestyle and everything like that.

0:13:34.960 --> 0:13:36.680
<v Speaker 2>When I came up with that price, I did that.

0:13:36.800 --> 0:13:39.600
<v Speaker 3>So just because I'm being supported to this magnitude, I

0:13:39.640 --> 0:13:42.160
<v Speaker 3>feel like it will be unfair to the consumer and

0:13:42.320 --> 0:13:45.880
<v Speaker 3>very selfish to raise the prices, you know, and fluctuate

0:13:45.960 --> 0:13:48.319
<v Speaker 3>the prices just to make my life a little better

0:13:48.360 --> 0:13:50.959
<v Speaker 3>and make my my properly little higher, but actually taking

0:13:50.960 --> 0:13:52.960
<v Speaker 3>more out they pocket. These are the people that support me.

0:13:53.200 --> 0:13:56.000
<v Speaker 3>I need them to feel more comfortable than me, you know.

0:13:56.160 --> 0:13:59.400
<v Speaker 3>So when they work hard and get dey tech every week,

0:13:59.440 --> 0:14:01.600
<v Speaker 3>I need them to like buy for me and I

0:14:01.640 --> 0:14:03.520
<v Speaker 3>have regrets after it. I need them to love the

0:14:03.559 --> 0:14:05.199
<v Speaker 3>product when they receive it, and I need them not

0:14:05.280 --> 0:14:07.880
<v Speaker 3>have a regret when they see that price come out

0:14:07.880 --> 0:14:09.520
<v Speaker 3>of their bank account. Because at the end of the day,

0:14:09.720 --> 0:14:12.200
<v Speaker 3>if we constantly see something that's costing us too much money,

0:14:12.240 --> 0:14:13.680
<v Speaker 3>and we add up at the end of the month,

0:14:13.760 --> 0:14:15.640
<v Speaker 3>end of the week and saying this is too high,

0:14:15.960 --> 0:14:17.719
<v Speaker 3>nine times out of ten we go not going to

0:14:17.880 --> 0:14:19.160
<v Speaker 3>go back and continue doing that.

0:14:20.080 --> 0:14:20.320
<v Speaker 2>D that.

0:14:21.080 --> 0:14:23.480
<v Speaker 1>So I was reading this interview and this is a

0:14:23.560 --> 0:14:25.480
<v Speaker 1>quote from you, and you said I wanted to offer

0:14:25.520 --> 0:14:28.440
<v Speaker 1>a healthier alternative. I wanted to create a vaping product

0:14:28.600 --> 0:14:30.720
<v Speaker 1>that could be made with vegetables and water. But no

0:14:30.800 --> 0:14:33.440
<v Speaker 1>one wants to smoke vegetables and water. I was left

0:14:33.560 --> 0:14:35.760
<v Speaker 1>with that truth, but felt there had to be a

0:14:35.800 --> 0:14:39.320
<v Speaker 1>way possible to incorporate fruit into hookah smoking. I tried

0:14:39.320 --> 0:14:42.400
<v Speaker 1>many things and received a great deal of feedback. People

0:14:42.400 --> 0:14:45.840
<v Speaker 1>told me it was not possible. It was so discouraging,

0:14:45.880 --> 0:14:47.600
<v Speaker 1>it was not gonna happen, It was not gonna work.

0:14:47.640 --> 0:14:51.120
<v Speaker 1>And that fruit would burn. How do you go about

0:14:51.160 --> 0:14:55.560
<v Speaker 1>then testing sampling products before you go into mass production,

0:14:55.720 --> 0:14:57.160
<v Speaker 1>into mania manufacturing.

0:14:58.160 --> 0:15:00.360
<v Speaker 2>Oh my god, Dad was a lot that was.

0:15:00.400 --> 0:15:02.920
<v Speaker 3>That's the part that I was, I'll say a discourageing

0:15:03.000 --> 0:15:06.120
<v Speaker 3>because before I even got to the point of getting tested,

0:15:06.200 --> 0:15:09.320
<v Speaker 3>so many people wouldn't even entertain the idea to test it.

0:15:09.360 --> 0:15:11.080
<v Speaker 3>It was like, I can tell you right now, that's

0:15:11.160 --> 0:15:13.320
<v Speaker 3>that's not gonna work. I tell you right now, that's

0:15:13.360 --> 0:15:14.920
<v Speaker 3>not possible. I can tell you right now, you know

0:15:15.280 --> 0:15:17.760
<v Speaker 3>it's so. And also allow those nose and a lot

0:15:17.760 --> 0:15:20.520
<v Speaker 3>of that feedback also worked better for me because they

0:15:20.720 --> 0:15:23.280
<v Speaker 3>allowed me to also go back to the drawing board

0:15:23.520 --> 0:15:27.600
<v Speaker 3>and constantly reinvent, constantly like re educate myself more and

0:15:27.640 --> 0:15:28.080
<v Speaker 3>more and more.

0:15:28.400 --> 0:15:30.560
<v Speaker 2>What could I add? I, what could I do?

0:15:30.600 --> 0:15:33.520
<v Speaker 3>What could I subtract to make sure it's possible to Also,

0:15:34.320 --> 0:15:37.160
<v Speaker 3>I was trying to work so hard to convince people

0:15:37.200 --> 0:15:40.160
<v Speaker 3>to understand the logic from the person from the beginning,

0:15:40.200 --> 0:15:42.080
<v Speaker 3>so that I wouldn't even get a no. To the

0:15:42.120 --> 0:15:44.440
<v Speaker 3>fact that it made me getting myself down to the

0:15:44.480 --> 0:15:46.800
<v Speaker 3>tea so perfect that I couldn't get a nod no more.

0:15:46.800 --> 0:15:48.760
<v Speaker 3>And not only did I get a yes, the yes

0:15:48.840 --> 0:15:51.240
<v Speaker 3>that I got was just so you know, it was

0:15:51.280 --> 0:15:54.240
<v Speaker 3>so like above and beyond because I did all the work.

0:15:54.640 --> 0:15:56.680
<v Speaker 3>If I don't got yes from the beginning, I probably

0:15:56.680 --> 0:15:58.920
<v Speaker 3>would have stopped there. I wouldn't researched more, I wouldn't

0:15:58.920 --> 0:16:01.600
<v Speaker 3>added more, I wouldn't see what I what could be used,

0:16:01.600 --> 0:16:02.400
<v Speaker 3>what can be used.

0:16:02.440 --> 0:16:04.000
<v Speaker 2>So I just feel like that was the best thing

0:16:04.040 --> 0:16:05.640
<v Speaker 2>that can happen to me. I literally got.

0:16:05.680 --> 0:16:11.680
<v Speaker 3>I think it was like seventeen denials, wow, twenty one or.

0:16:11.640 --> 0:16:12.720
<v Speaker 2>Something of that nature.

0:16:13.080 --> 0:16:17.120
<v Speaker 3>That's very discouraging, especially since at the same time, I'm

0:16:17.400 --> 0:16:21.440
<v Speaker 3>fronting everything. I'm paying for these mixtures, I'm paying for

0:16:21.480 --> 0:16:23.320
<v Speaker 3>these formulasts, I'm paying for these testing.

0:16:23.800 --> 0:16:26.920
<v Speaker 2>I'm also trying to live my life.

0:16:26.720 --> 0:16:30.080
<v Speaker 3>As an entrepreneur already and doing things on Instagram. I

0:16:30.080 --> 0:16:32.320
<v Speaker 3>don't have that much money right now, so all these

0:16:32.320 --> 0:16:35.760
<v Speaker 3>things are costing. It's discouraging, especially when you already got

0:16:35.760 --> 0:16:37.960
<v Speaker 3>a conference zone. I was doing things right right now

0:16:38.000 --> 0:16:40.960
<v Speaker 3>with we TV networks and stuff like that, making a

0:16:41.040 --> 0:16:41.640
<v Speaker 3>lot of money.

0:16:41.720 --> 0:16:44.440
<v Speaker 2>With those two It's like, why even entertained something.

0:16:44.480 --> 0:16:46.920
<v Speaker 3>I'm getting those from and making zero dollars from and

0:16:46.960 --> 0:16:48.440
<v Speaker 3>I'm spending all the money I'm making here.

0:16:48.600 --> 0:16:49.640
<v Speaker 2>That's very discouraging.

0:16:49.760 --> 0:16:52.120
<v Speaker 3>You're might as well say forget that I'm a goo

0:16:52.240 --> 0:16:54.640
<v Speaker 3>where I know it's for sure, but I was adamant.

0:16:54.680 --> 0:16:56.520
<v Speaker 2>And when I put my mind to something, I'm going

0:16:56.560 --> 0:16:56.920
<v Speaker 2>to do it.

0:16:56.960 --> 0:16:59.120
<v Speaker 3>And I feel like my vision is my vision for

0:16:59.120 --> 0:17:01.280
<v Speaker 3>a reason because I see things that other people can see.

0:17:01.280 --> 0:17:03.320
<v Speaker 2>So I'm not going to let their response dictate what

0:17:03.440 --> 0:17:05.040
<v Speaker 2>I continue to do. From that point. I'm going to

0:17:05.119 --> 0:17:08.280
<v Speaker 2>prove you wrong. And I did that. I love it.

0:17:08.359 --> 0:17:08.880
<v Speaker 2>I love that.

0:17:09.600 --> 0:17:12.560
<v Speaker 1>Other than other than your online strategy, which you can

0:17:12.640 --> 0:17:14.800
<v Speaker 1>you know, direct b to see business to consumer, you

0:17:14.800 --> 0:17:17.560
<v Speaker 1>can sell directly to your customers, how did you work

0:17:17.600 --> 0:17:22.240
<v Speaker 1>out your business to get distributions into other people's stores,

0:17:22.280 --> 0:17:24.720
<v Speaker 1>other people's vape shops, and other people's hook luages so

0:17:24.840 --> 0:17:26.240
<v Speaker 1>that they can sell your products.

0:17:26.760 --> 0:17:28.440
<v Speaker 2>So that's the thing we have.

0:17:29.040 --> 0:17:32.760
<v Speaker 3>Like tens of thousands of emails and requests about that.

0:17:32.920 --> 0:17:34.320
<v Speaker 2>I have never done that yet.

0:17:34.480 --> 0:17:36.959
<v Speaker 3>I haven't allowed them to do that yet because I

0:17:37.040 --> 0:17:38.520
<v Speaker 3>feel like I'm still a new business.

0:17:38.560 --> 0:17:42.359
<v Speaker 2>I'm, like, what, less than two years in the game, So.

0:17:42.800 --> 0:17:46.480
<v Speaker 3>I still have my freshness, I still have my exclusativity,

0:17:46.520 --> 0:17:49.040
<v Speaker 3>and I love that about me. Like I'm an online business.

0:17:49.080 --> 0:17:52.159
<v Speaker 3>I'm doing so great online and everything like that. So

0:17:52.200 --> 0:17:56.960
<v Speaker 3>I feel like before at least let me like exude

0:17:57.320 --> 0:18:01.639
<v Speaker 3>in a success and all of you know, the highs

0:18:01.680 --> 0:18:04.240
<v Speaker 3>and lows and experience all my lessons on behalf of

0:18:04.280 --> 0:18:06.359
<v Speaker 3>myself before I include others before.

0:18:06.080 --> 0:18:07.680
<v Speaker 2>I even get to their route, Like I.

0:18:07.640 --> 0:18:10.760
<v Speaker 3>Will want more experience as a you know, an individual,

0:18:10.920 --> 0:18:14.800
<v Speaker 3>independent entrepreneur of it before I include like.

0:18:14.720 --> 0:18:16.640
<v Speaker 2>A through Z. Right now, I'm not ready for.

0:18:16.640 --> 0:18:20.800
<v Speaker 3>That that yet, And I understand one day that's definitely

0:18:20.800 --> 0:18:23.400
<v Speaker 3>you know, supposed to happen, and that's going to happen,

0:18:23.440 --> 0:18:25.320
<v Speaker 3>but I just feel like, right now, it's not the

0:18:25.400 --> 0:18:28.560
<v Speaker 3>right time, especially if I'm having so much success on

0:18:28.600 --> 0:18:31.040
<v Speaker 3>my own by not being so exclusive.

0:18:31.680 --> 0:18:33.480
<v Speaker 2>I feel like that plays a big part that people

0:18:33.560 --> 0:18:34.399
<v Speaker 2>want to come get.

0:18:34.280 --> 0:18:37.080
<v Speaker 3>It because it's not easy accessible and when they sell out,

0:18:37.080 --> 0:18:39.320
<v Speaker 3>there reading for the restock. So I feel like I'll

0:18:39.359 --> 0:18:42.000
<v Speaker 3>be working against myself while I'm at the highest part

0:18:42.080 --> 0:18:43.400
<v Speaker 3>of my career at this point.

0:18:43.480 --> 0:18:46.119
<v Speaker 1>You know, how did you get celebrities to back you

0:18:46.160 --> 0:18:49.080
<v Speaker 1>on using their showing media platforms or was that just

0:18:49.320 --> 0:18:51.360
<v Speaker 1>they saw organically and.

0:18:51.160 --> 0:18:55.000
<v Speaker 3>Like organically that's what that's the thing about me, like

0:18:55.080 --> 0:18:57.040
<v Speaker 3>I thought, it was so hard for these celebrities.

0:18:57.119 --> 0:18:59.879
<v Speaker 2>I always admire these celebrities. You know, I'm human like

0:19:00.040 --> 0:19:00.720
<v Speaker 2>everybody else.

0:19:00.560 --> 0:19:02.400
<v Speaker 3>And I was like, one day I wish I could

0:19:02.680 --> 0:19:04.440
<v Speaker 3>One day, I wish I could get this person, get

0:19:04.440 --> 0:19:04.960
<v Speaker 3>that person.

0:19:05.000 --> 0:19:06.840
<v Speaker 2>But they are human just like us.

0:19:06.880 --> 0:19:08.640
<v Speaker 3>They like to do the same things that we do,

0:19:08.720 --> 0:19:11.080
<v Speaker 3>and they like to be a part of.

0:19:10.600 --> 0:19:12.920
<v Speaker 2>The trends and everything else like everybody else.

0:19:12.960 --> 0:19:16.600
<v Speaker 3>So I guess seeing my business everywhere, seeing everybody going

0:19:16.600 --> 0:19:19.640
<v Speaker 3>crazy about it, seeing that everybody don't have access access

0:19:19.640 --> 0:19:21.760
<v Speaker 3>to it, what it made them want to do is

0:19:21.880 --> 0:19:24.760
<v Speaker 3>use their celebrity card that just slide in the DM and.

0:19:24.720 --> 0:19:26.399
<v Speaker 2>Be like, yes, I know it's so loud. I know

0:19:26.440 --> 0:19:28.199
<v Speaker 2>they can't get it, but I want to try it.

0:19:28.280 --> 0:19:30.640
<v Speaker 2>Can I get it? And that's where it started at.

0:19:30.680 --> 0:19:32.600
<v Speaker 3>So it got to the point that they started sliding

0:19:32.720 --> 0:19:35.879
<v Speaker 3>DM or get my number from fellow friend X and try.

0:19:35.960 --> 0:19:37.920
<v Speaker 2>I send it to them. Hopefully one day we could

0:19:37.960 --> 0:19:38.399
<v Speaker 2>do business.

0:19:38.400 --> 0:19:40.440
<v Speaker 3>And before I know it, when they get the delivery,

0:19:40.440 --> 0:19:42.680
<v Speaker 3>they making a video just like everybody else.

0:19:42.920 --> 0:19:44.600
<v Speaker 2>And they literally used to brag and be like, well,

0:19:44.680 --> 0:19:46.280
<v Speaker 2>y'all can't get this. I know it's so long but

0:19:46.320 --> 0:19:48.680
<v Speaker 2>I got mine, so it became a trend. Like it's

0:19:48.720 --> 0:19:50.760
<v Speaker 2>like a who's who's who got the black smoke? You know?

0:19:52.280 --> 0:19:52.800
<v Speaker 2>That's fine.

0:19:53.440 --> 0:19:56.240
<v Speaker 1>When I think about when you create an innovative products,

0:19:56.280 --> 0:19:58.040
<v Speaker 1>I want you go level deeper there on. You know,

0:19:58.280 --> 0:20:00.280
<v Speaker 1>how how you keep away compy casts or or have

0:20:00.320 --> 0:20:02.280
<v Speaker 1>a brand strong enough that they can do whatever and

0:20:02.440 --> 0:20:04.439
<v Speaker 1>do we gonna do what we're gonna do anyway, And

0:20:04.520 --> 0:20:07.040
<v Speaker 1>so how do you think about your brand being so

0:20:07.119 --> 0:20:09.480
<v Speaker 1>strong and how do you ensure that it's so embedded

0:20:09.480 --> 0:20:11.800
<v Speaker 1>in the minds of your consumer that you know, ten

0:20:11.880 --> 0:20:14.120
<v Speaker 1>other people can go and do their fruit thing, We're

0:20:14.119 --> 0:20:15.359
<v Speaker 1>still going to lead this market.

0:20:16.359 --> 0:20:19.080
<v Speaker 3>Yeah, And that's my biggest point, Like I feel like

0:20:19.640 --> 0:20:21.000
<v Speaker 3>people remember.

0:20:22.280 --> 0:20:24.480
<v Speaker 2>People remember you in a way that you present yourself.

0:20:24.560 --> 0:20:26.720
<v Speaker 3>So if I would have just came out and say, hey,

0:20:26.720 --> 0:20:31.200
<v Speaker 3>hooker from fruit instead of explaining that this couldn't be done,

0:20:31.520 --> 0:20:33.320
<v Speaker 3>I was the first one to do it. Whatever the

0:20:33.359 --> 0:20:35.080
<v Speaker 3>kids can be. So that's why people hopped on the

0:20:35.080 --> 0:20:37.560
<v Speaker 3>wave because and they want to try regarding because it's

0:20:37.600 --> 0:20:39.800
<v Speaker 3>like this is impressive, this is interesting.

0:20:40.119 --> 0:20:41.920
<v Speaker 2>I want to try something that I never tried.

0:20:41.960 --> 0:20:43.760
<v Speaker 3>I want to see what this is like, see what

0:20:43.760 --> 0:20:46.080
<v Speaker 3>this tastes like so I feel like now we are

0:20:46.160 --> 0:20:49.280
<v Speaker 3>stamped as the number one hooker brand, not only the

0:20:49.320 --> 0:20:50.120
<v Speaker 3>number one hookul brand.

0:20:50.160 --> 0:20:51.399
<v Speaker 2>That's the first to ever do it.

0:20:51.480 --> 0:20:54.000
<v Speaker 3>So not even if somebody else was to do it

0:20:54.080 --> 0:20:57.679
<v Speaker 3>or try to do it, that's cool, but it always

0:20:57.680 --> 0:21:00.639
<v Speaker 3>would be like, oh, you're doing with black smoke, and

0:21:01.720 --> 0:21:03.840
<v Speaker 3>you know, I feel like there's nowhere around it. You know,

0:21:04.000 --> 0:21:08.359
<v Speaker 3>it's never going to be somebody come like take my spot.

0:21:08.920 --> 0:21:11.480
<v Speaker 3>I'll do me because you cannot erase history and I

0:21:11.480 --> 0:21:12.360
<v Speaker 3>have made history.

0:21:12.480 --> 0:21:12.639
<v Speaker 2>You know.

0:21:12.960 --> 0:21:16.320
<v Speaker 1>I love that this is an entrepreneur I follow. His

0:21:16.359 --> 0:21:18.719
<v Speaker 1>name is Paul Judge, and I'm a paraphrase a quote

0:21:18.880 --> 0:21:21.359
<v Speaker 1>that he says because it makes me think of you,

0:21:21.400 --> 0:21:23.919
<v Speaker 1>and it says, the easiest way to get smart people

0:21:24.000 --> 0:21:26.240
<v Speaker 1>to want to work with you is to have big ideas.

0:21:26.400 --> 0:21:29.200
<v Speaker 1>Smart people want to work on big ideas, not small ones.

0:21:29.720 --> 0:21:33.239
<v Speaker 1>And you're creating something out of nothing. And talk to

0:21:33.280 --> 0:21:35.400
<v Speaker 1>me about some of the most critical roles on your

0:21:35.440 --> 0:21:38.440
<v Speaker 1>team from the start that were important to you get

0:21:38.440 --> 0:21:40.639
<v Speaker 1>into the scale that you're at because they could have

0:21:40.640 --> 0:21:42.240
<v Speaker 1>done a lot of other things.

0:21:43.200 --> 0:21:49.320
<v Speaker 3>Yes, absolutely, just like having a vision is one thing,

0:21:49.359 --> 0:21:52.040
<v Speaker 3>but having your vision unfolding in front of you, like

0:21:52.080 --> 0:21:54.199
<v Speaker 3>I can promise you, I can tell you firsthand, like

0:21:54.600 --> 0:21:57.720
<v Speaker 3>it's not as beautiful and as peachy and cream as

0:21:57.720 --> 0:22:01.080
<v Speaker 3>it may sound like, because you only believe as far

0:22:01.080 --> 0:22:03.040
<v Speaker 3>as you can think, and you only can think as

0:22:03.040 --> 0:22:05.720
<v Speaker 3>far as what you're capable of. So I had this vision,

0:22:05.800 --> 0:22:08.919
<v Speaker 3>this idea, and this magnitude and of this idea of

0:22:08.960 --> 0:22:11.080
<v Speaker 3>how big I wanted it to be and how great

0:22:11.119 --> 0:22:12.119
<v Speaker 3>I wanted it to become.

0:22:12.520 --> 0:22:15.560
<v Speaker 2>But me as a person, I was not prepared. I

0:22:15.640 --> 0:22:17.119
<v Speaker 2>was not ready to deal with that.

0:22:17.240 --> 0:22:20.320
<v Speaker 3>Like I wasn't I didn't have the proper knowledge and

0:22:20.400 --> 0:22:23.440
<v Speaker 3>understand understand it because I feel like I was gonna

0:22:23.480 --> 0:22:26.400
<v Speaker 3>learn as I go. What I have accomplished this far

0:22:26.760 --> 0:22:29.600
<v Speaker 3>probably would have been my twenty years span. So I thought,

0:22:29.680 --> 0:22:31.639
<v Speaker 3>as I grow on, I was going to have time to,

0:22:31.720 --> 0:22:34.320
<v Speaker 3>you know, educate myself and learn more and be able

0:22:34.320 --> 0:22:37.800
<v Speaker 3>to put things in different perspectives. But my success almost

0:22:37.840 --> 0:22:41.159
<v Speaker 3>happened overnight. So it's like you're making the money, you

0:22:41.200 --> 0:22:43.520
<v Speaker 3>gotta deal with the product. You gotta deal with inventory,

0:22:43.560 --> 0:22:45.000
<v Speaker 3>you gotta deal with the help, you gotta deal with

0:22:45.040 --> 0:22:45.679
<v Speaker 3>the consumers.

0:22:45.720 --> 0:22:47.320
<v Speaker 2>You gotta deal with the growth. You gotta deal with

0:22:47.359 --> 0:22:47.800
<v Speaker 2>the brand.

0:22:47.880 --> 0:22:50.240
<v Speaker 3>Like all that is a lot with one person, especially

0:22:50.280 --> 0:22:51.680
<v Speaker 3>when not starting off as a team.

0:22:51.920 --> 0:22:53.160
<v Speaker 2>You're not starting off with a team.

0:22:53.240 --> 0:22:56.119
<v Speaker 3>So the roles of the people that I do have

0:22:56.240 --> 0:22:58.400
<v Speaker 3>closest to me, Thank God for them. They played such

0:22:58.400 --> 0:23:03.080
<v Speaker 3>an important role, like working the late nights, early mornings.

0:23:03.119 --> 0:23:05.840
<v Speaker 2>I'm talking about getting off at four a m.

0:23:06.480 --> 0:23:10.160
<v Speaker 3>Coming back to work at eight am. Like I cannot

0:23:10.240 --> 0:23:12.719
<v Speaker 3>take all the credit. It's times where they tell me

0:23:13.119 --> 0:23:15.760
<v Speaker 3>you rest, you go home, you go get you some sleep,

0:23:15.800 --> 0:23:17.280
<v Speaker 3>and they was running it, you know.

0:23:17.400 --> 0:23:20.439
<v Speaker 2>So I'm at a point right now like I just

0:23:21.600 --> 0:23:22.320
<v Speaker 2>cherish the people.

0:23:22.359 --> 0:23:25.120
<v Speaker 3>It's like I cannot tell my story without including them

0:23:25.119 --> 0:23:26.960
<v Speaker 3>in it because they've done this with me.

0:23:27.080 --> 0:23:29.880
<v Speaker 2>Like it's all written and it has.

0:23:29.760 --> 0:23:31.879
<v Speaker 3>People on my team that I can promise you it

0:23:31.960 --> 0:23:33.000
<v Speaker 3>canna be fifty it is from now.

0:23:33.040 --> 0:23:33.720
<v Speaker 2>I can promise you.

0:23:33.760 --> 0:23:36.640
<v Speaker 3>There's nothing that can make them not be a part

0:23:36.640 --> 0:23:38.879
<v Speaker 3>of this team. There's nothing that can make me fire

0:23:38.920 --> 0:23:40.959
<v Speaker 3>them or get rid of them. It's just like without

0:23:41.160 --> 0:23:43.720
<v Speaker 3>without them is no me, and without me is no them.

0:23:43.760 --> 0:23:46.000
<v Speaker 3>And we have that understanding and I would never break

0:23:46.000 --> 0:23:46.600
<v Speaker 3>that long to me.

0:23:47.560 --> 0:23:50.560
<v Speaker 1>I've heard you, Well, there's other people who would not

0:23:50.720 --> 0:23:54.320
<v Speaker 1>embrace being called an overnight success, but I've heard you

0:23:54.359 --> 0:23:54.959
<v Speaker 1>embrace it.

0:23:55.320 --> 0:23:56.720
<v Speaker 2>Can you talk about why you've.

0:23:56.600 --> 0:23:58.840
<v Speaker 1>Embraced that concept of being an overnight success.

0:23:59.320 --> 0:24:00.679
<v Speaker 2>Let me tell you why I embraced it.

0:24:00.720 --> 0:24:05.679
<v Speaker 3>Because although my journey itself wasn't overnight, because I was

0:24:06.040 --> 0:24:09.800
<v Speaker 3>creating myself as Black Tadded, already an entrepreneur, working hard,

0:24:09.880 --> 0:24:12.600
<v Speaker 3>working with these brands and doing little things. However, the

0:24:12.640 --> 0:24:16.240
<v Speaker 3>Black Smoke success was overnight. Despite that I used my

0:24:16.320 --> 0:24:18.480
<v Speaker 3>platform that I had worked on for so many years,

0:24:18.720 --> 0:24:21.359
<v Speaker 3>that doesn't make a difference. When I released my brand,

0:24:21.480 --> 0:24:23.840
<v Speaker 3>it was an overnight success. And the reason why I'm

0:24:23.840 --> 0:24:27.560
<v Speaker 3>not against the overnight success because I feel like that's

0:24:27.640 --> 0:24:31.720
<v Speaker 3>ultimately the goal that everybody should want. Nobody want to

0:24:32.359 --> 0:24:34.359
<v Speaker 3>want to have the option to say, hey, you're gonna

0:24:34.359 --> 0:24:37.080
<v Speaker 3>make a million dollars tomorrow, and they gonna say, hey, no,

0:24:37.320 --> 0:24:39.440
<v Speaker 3>I'd rather do it in seven years.

0:24:39.840 --> 0:24:43.480
<v Speaker 2>No. So you don't really hear about the overnight success

0:24:43.520 --> 0:24:44.080
<v Speaker 2>too often.

0:24:44.160 --> 0:24:46.960
<v Speaker 3>So I feel like, when it happened, it's a great thing,

0:24:46.960 --> 0:24:48.560
<v Speaker 3>and I want to give other people hope that you

0:24:48.800 --> 0:24:51.280
<v Speaker 3>can have that one week or that one day or

0:24:51.320 --> 0:24:53.359
<v Speaker 3>that one month that can really change your life.

0:24:53.520 --> 0:24:55.919
<v Speaker 2>Not everything's gonna take five to sevent ten years. So

0:24:55.920 --> 0:24:58.720
<v Speaker 2>that's why even I feel like that gives you the push.

0:24:58.520 --> 0:25:00.800
<v Speaker 3>That you need even when things doesn't go the way

0:25:00.840 --> 0:25:02.600
<v Speaker 3>that you expect them or want them to go.

0:25:03.000 --> 0:25:06.119
<v Speaker 2>You know, this one day it a probably pop. So

0:25:06.400 --> 0:25:08.480
<v Speaker 2>I feel like that's giving people inspiration.

0:25:08.160 --> 0:25:10.520
<v Speaker 3>And hope to not give up and keep going because

0:25:10.760 --> 0:25:12.639
<v Speaker 3>it just may be your day and it just may

0:25:12.680 --> 0:25:13.240
<v Speaker 3>be your week.

0:25:14.119 --> 0:25:15.560
<v Speaker 1>And so I want to go a little bit into

0:25:15.600 --> 0:25:19.000
<v Speaker 1>your who black title was before being CEO of this

0:25:19.040 --> 0:25:22.080
<v Speaker 1>big company. Now you're a social media influencer, like you

0:25:22.160 --> 0:25:24.600
<v Speaker 1>had people You're funny, comedy and things.

0:25:24.680 --> 0:25:27.080
<v Speaker 2>Yes, And there.

0:25:26.640 --> 0:25:28.280
<v Speaker 1>Was a quote I found for you where you said

0:25:28.320 --> 0:25:30.440
<v Speaker 1>I was because you have brand deals, people were paying

0:25:30.480 --> 0:25:33.119
<v Speaker 1>you to post about their stuff, and you said I

0:25:33.200 --> 0:25:36.080
<v Speaker 1>was okay with giving everybody else business, but it never

0:25:36.160 --> 0:25:38.560
<v Speaker 1>hit me that I was truly sleeping on myself. That's

0:25:38.560 --> 0:25:42.000
<v Speaker 1>a quote from you. And so what is the difference though,

0:25:42.040 --> 0:25:45.719
<v Speaker 1>between an influencer who can create a big following and

0:25:45.760 --> 0:25:49.800
<v Speaker 1>can sell things versus an influencer who can't seem to

0:25:49.840 --> 0:25:52.720
<v Speaker 1>make anybody pull out their wallet because that happens.

0:25:52.760 --> 0:25:56.960
<v Speaker 3>Yes, yes, that's the difference because also what people got

0:25:56.960 --> 0:26:02.040
<v Speaker 3>to understand, like having followers, it's not like equivalent to

0:26:02.200 --> 0:26:04.320
<v Speaker 3>having influence.

0:26:04.880 --> 0:26:07.280
<v Speaker 2>It can have people with a lot of followers.

0:26:06.840 --> 0:26:09.520
<v Speaker 3>And they can literally be a comedian that makes gets

0:26:09.800 --> 0:26:12.960
<v Speaker 3>with a wig ones per see, and it has people

0:26:13.000 --> 0:26:16.360
<v Speaker 3>that follow them simply because of that that reason, all

0:26:16.359 --> 0:26:18.720
<v Speaker 3>they want to see from you is that video of

0:26:18.840 --> 0:26:20.840
<v Speaker 3>this character that you put that makes me laugh.

0:26:20.920 --> 0:26:21.400
<v Speaker 2>That's it.

0:26:21.640 --> 0:26:23.280
<v Speaker 3>But when you but it's a difference when you have

0:26:23.320 --> 0:26:26.960
<v Speaker 3>a person what follows, what influence that pretty much have

0:26:27.640 --> 0:26:30.480
<v Speaker 3>they word is bond and have built a lawyer following,

0:26:30.520 --> 0:26:32.600
<v Speaker 3>and people know that they don't just put their name

0:26:32.680 --> 0:26:35.160
<v Speaker 3>and their mouth and they stamp on everything. That's why

0:26:35.200 --> 0:26:37.440
<v Speaker 3>it was very important to me that just because something

0:26:37.560 --> 0:26:40.040
<v Speaker 3>sounded good and just because something was presented to me,

0:26:40.240 --> 0:26:42.280
<v Speaker 3>just because they massed the dollar amount which I ask

0:26:42.400 --> 0:26:45.159
<v Speaker 3>for or maybe have succeeded while you're asking for this

0:26:45.200 --> 0:26:46.919
<v Speaker 3>and you say no, so I'll give you this instead.

0:26:47.240 --> 0:26:48.840
<v Speaker 2>It was never about the money for me.

0:26:49.119 --> 0:26:52.240
<v Speaker 3>It was always about like my influence, always about my

0:26:52.280 --> 0:26:52.840
<v Speaker 3>word of mouth.

0:26:52.880 --> 0:26:55.000
<v Speaker 2>Because if I'm going to tell my followers.

0:26:54.600 --> 0:26:56.959
<v Speaker 3>To go get this, when they're gonna get it, I

0:26:57.000 --> 0:26:59.320
<v Speaker 3>needed to actually work because if they go get it

0:26:59.359 --> 0:27:01.480
<v Speaker 3>and it doesn't work. That's gonna only hurt me in

0:27:01.480 --> 0:27:03.080
<v Speaker 3>the long run. When I say it, go get something.

0:27:03.200 --> 0:27:06.000
<v Speaker 3>I really need them to go get So if I don't.

0:27:05.840 --> 0:27:07.920
<v Speaker 2>Believe in it, I'm not gonna post about it. I don't.

0:27:08.000 --> 0:27:09.800
<v Speaker 3>If I wouldn't use it, I'm not gonna tell them too.

0:27:09.800 --> 0:27:11.359
<v Speaker 3>If I wouldn't buy it, I'm not going to convince

0:27:11.359 --> 0:27:13.359
<v Speaker 3>them boy it. Because you can't do things with just

0:27:13.359 --> 0:27:16.760
<v Speaker 3>a dollar. That's a temporary fix. That's a long term disaster.

0:27:17.640 --> 0:27:21.560
<v Speaker 1>So how do you encourage people who or teach people

0:27:21.880 --> 0:27:24.960
<v Speaker 1>who have watched your story? You know, come from you know,

0:27:24.960 --> 0:27:26.480
<v Speaker 1>I don't want to say the bottom, but come from

0:27:26.560 --> 0:27:30.040
<v Speaker 1>not a lot and have achieved what you've achieved and

0:27:30.160 --> 0:27:32.200
<v Speaker 1>look at you and say, you know, well there's something

0:27:32.280 --> 0:27:34.800
<v Speaker 1>that's got to be something more to it. Then this's

0:27:34.840 --> 0:27:37.159
<v Speaker 1>a regular guy. That's not possible for me.

0:27:37.280 --> 0:27:37.880
<v Speaker 2>How do you.

0:27:37.880 --> 0:27:40.680
<v Speaker 1>Relate to people so that they can be inspired by

0:27:40.720 --> 0:27:42.919
<v Speaker 1>your story and take nuggets from your story so that

0:27:42.920 --> 0:27:44.560
<v Speaker 1>they can apply those things to their lives.

0:27:45.440 --> 0:27:48.040
<v Speaker 3>Yeah, that's why. And yes I do come from the bottom.

0:27:48.080 --> 0:27:49.919
<v Speaker 3>Like I was not born to silver s fool, like

0:27:49.960 --> 0:27:52.520
<v Speaker 3>I lived in the ghetto. I live in the hood,

0:27:52.640 --> 0:27:55.960
<v Speaker 3>like I have literally witnessed murders happening in front of me,

0:27:56.040 --> 0:28:00.360
<v Speaker 3>and that's just my truth. So I feel like that's

0:28:00.359 --> 0:28:05.600
<v Speaker 3>why I don't just only like talk about the great

0:28:05.880 --> 0:28:08.480
<v Speaker 3>I don't just highlight Oh, everything is perfect to me.

0:28:08.600 --> 0:28:11.119
<v Speaker 3>Like I let them know, like the things that discouraged me.

0:28:11.400 --> 0:28:13.639
<v Speaker 3>I let them know, like the things that that I

0:28:13.680 --> 0:28:15.600
<v Speaker 3>still haven't figured out. I let them know that this

0:28:15.640 --> 0:28:17.840
<v Speaker 3>thing has grown so much bigger than me that I

0:28:18.359 --> 0:28:21.280
<v Speaker 3>really at one point didn't have no idea what I'm doing,

0:28:21.520 --> 0:28:23.560
<v Speaker 3>what I was doing. I just had a dream and

0:28:23.600 --> 0:28:26.360
<v Speaker 3>that's just what happened. And also I just need them

0:28:26.359 --> 0:28:30.280
<v Speaker 3>to understand, like it's not about where you come from. Yes,

0:28:30.320 --> 0:28:33.280
<v Speaker 3>that plays a big part on you know, of the

0:28:33.320 --> 0:28:37.080
<v Speaker 3>opportunities sometimes that we have and also the resource. But

0:28:37.200 --> 0:28:39.920
<v Speaker 3>also you do not have to be a product of

0:28:39.960 --> 0:28:40.760
<v Speaker 3>your environment.

0:28:41.080 --> 0:28:43.120
<v Speaker 2>It's up to you to change that narrative. You don't

0:28:43.120 --> 0:28:44.600
<v Speaker 2>have to want only what you see.

0:28:45.120 --> 0:28:47.040
<v Speaker 3>I came from where I came from, and I've seen

0:28:47.120 --> 0:28:50.360
<v Speaker 3>everything around me, but I see the way it affected

0:28:50.400 --> 0:28:53.440
<v Speaker 3>everything and everybody around me. So all I didn't know

0:28:53.480 --> 0:28:55.360
<v Speaker 3>exactly what I wanted to do or what I wanted

0:28:55.360 --> 0:28:57.520
<v Speaker 3>to be wanted to be, but I know I wanted

0:28:57.560 --> 0:29:00.200
<v Speaker 3>it to be opposite. So you literally got to bin

0:29:00.280 --> 0:29:03.040
<v Speaker 3>yourself to thank for to train yourself to believe. And

0:29:03.080 --> 0:29:05.240
<v Speaker 3>I know it sounds so cliche, but when you put

0:29:05.280 --> 0:29:07.400
<v Speaker 3>your mind to it, you can actually do it.

0:29:07.480 --> 0:29:10.240
<v Speaker 2>Like where you come from does not determine where you're going.

0:29:23.760 --> 0:29:26.560
<v Speaker 1>Black Tech Green Money is a production of Blavity, Afro Tech,

0:29:27.080 --> 0:29:29.840
<v Speaker 1>Black and Fat Podcast Network and I Hire Media. It's

0:29:29.880 --> 0:29:33.080
<v Speaker 1>produced by Morgan de Bond and me Well Lucas, with

0:29:33.160 --> 0:29:36.240
<v Speaker 1>the addition of production support by Said and Rose McLucas.

0:29:37.200 --> 0:29:40.120
<v Speaker 1>Special thanking to Michael Davis, Vanessa Surroundo or Maya Multru.

0:29:40.840 --> 0:29:42.680
<v Speaker 1>Learn more about my guests and other tech this weepons

0:29:42.720 --> 0:29:45.760
<v Speaker 1>and innovators at afrotech dot com. Enjoy your Black Tech

0:29:45.760 --> 0:29:49.840
<v Speaker 1>Green Money shit is with Somebody could get your money.

0:29:50.720 --> 0:29:51.320
<v Speaker 2>Need some love