WEBVTT - The Streisand Effect with Mike Masnick

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<v Speaker 1>Al Zone Media.

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<v Speaker 2>Hello and welcome to Better Offline. I am, of course

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<v Speaker 2>your host ed zeitron. I remain punished and hated forever.

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<v Speaker 2>Today I'm joined by Mike Masnik. He's the CEO and

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<v Speaker 2>founder of tecta inventor of the Streisan defect, and now

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<v Speaker 2>a board member of the social network Blue Sky. Mike,

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<v Speaker 2>thank you so much for joining me.

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<v Speaker 3>Yeah, happy to be here.

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<v Speaker 2>So let's start with the streisand defect. Why don't you

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<v Speaker 2>tell the story of how you coined that? That? Just

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<v Speaker 2>walk us through that one, because now that I've heard

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<v Speaker 2>about it, it's all I can think about.

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<v Speaker 3>Yeah, I mean, you know, there's sort of there's two

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<v Speaker 3>elements to the founding story, one of which is, you know,

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<v Speaker 3>what caused the term to be that and then me

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<v Speaker 3>eventually naming it. The first was just the you know,

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<v Speaker 3>I was amazed by this story of barber strike and

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<v Speaker 3>suing this guy I always forget his name, Ken something,

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<v Speaker 3>who was doing this project. He was a you know,

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<v Speaker 3>he had been a fairly successful tech guy, but he

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<v Speaker 3>was very interested in conservation, and so he was like

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<v Speaker 3>renting a helicopter every few months and flying along the

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<v Speaker 3>west coast of the United States and taking a photograph

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<v Speaker 3>every you know, every bit of the way, and his

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<v Speaker 3>idea was to continue to do that every few years

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<v Speaker 3>and track the erosion of the West coast of the

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<v Speaker 3>United States. Okay, yeah, kind of an interesting project. You know.

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<v Speaker 3>This is pre Google Maps, pre satellite easy access to

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<v Speaker 3>satellite imagery, all this kind of stuff. And he created

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<v Speaker 3>this website and it's still online and it is incredibly

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<v Speaker 3>old fashioned where you could go picture to picture. You

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<v Speaker 3>couldn't you know, no map like modern mapping software where

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<v Speaker 3>you could slide along. You could go picture to picture

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<v Speaker 3>along the way, and it had this ability for people

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<v Speaker 3>to leave their own annotations. And somebody found Barbara Streisand's

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<v Speaker 3>house in Malibu and commented on it that this is

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<v Speaker 3>Barbara Streisan the Streisand estate, I believe was the phrase

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<v Speaker 3>that was put on it. And somebody, a Streisand lawyer,

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<v Speaker 3>found it and threatened him and then sued him for this.

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<v Speaker 3>And the story that caught my attention at least was

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<v Speaker 3>that what came out in the court documents was before

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<v Speaker 3>the lawsuit that image had been viewed. I believe it

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<v Speaker 3>was eight times, two of which were from my p

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<v Speaker 3>addresses associated with the law firm that was representing Barbara

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<v Speaker 3>streisand so at most six people had seen the photo

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<v Speaker 3>prior to this lawsuit, and in the immediate aftermath, hundreds

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<v Speaker 3>of thousands of people saw the photo, and he eventually

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<v Speaker 3>won the lawsuit. In fact, streisand had to pay for

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<v Speaker 3>his legal fees. And I had written about at the

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<v Speaker 3>time and just thought this crazy story. But I kept

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<v Speaker 3>seeing other examples of that kind of thing, where people would,

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<v Speaker 3>you know, try and get something taken down offline and

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<v Speaker 3>the end result would be way more attention paid to it.

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<v Speaker 3>And so there was a story that actually happened. I

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<v Speaker 3>think it was almost two years after the original streisand

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<v Speaker 3>lawsuit and everything, in which there was a site which

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<v Speaker 3>also might still be online and also might be very outdated,

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<v Speaker 3>called urinal dot net to which.

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<v Speaker 2>Is where I get my posts.

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<v Speaker 3>Yes, yes, well you know this is the early Internet

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<v Speaker 3>where anyone would pay anything online. Yeah, And they would

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<v Speaker 3>post photos of urinals and they were very specific and

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<v Speaker 3>very clear that urinals only, no people, no body parts,

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<v Speaker 3>just urinals from around the world. And they had pages

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<v Speaker 3>of different ones, and there was some hotel or something

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<v Speaker 3>or I can't remember. Somebody got very mad that a

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<v Speaker 3>urinal from their property was shown and sent a legal

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<v Speaker 3>threat letter, And so I wrote about that, and in

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<v Speaker 3>doing so said, you know, there should be a term

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<v Speaker 3>for this situation where someone, you know, where something is

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<v Speaker 3>not getting attention, and then someone sends a takedown and

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<v Speaker 3>suddenly that draws all this attention to the thing that

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<v Speaker 3>they wanted gone. And then I just jokingly said, why

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<v Speaker 3>don't we call it the Streisand effect and linked back

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<v Speaker 3>to my story about the streisand photo. And then somehow

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<v Speaker 3>I have no idea how that caught on. I didn't

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<v Speaker 3>do much. I mean, I may have mentioned it again

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<v Speaker 3>a few times, but people picked up on it and

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<v Speaker 3>it took on a life of its own, and most

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<v Speaker 3>of which I had nothing to do with.

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<v Speaker 2>And I think it's I think it's ironic that despite

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<v Speaker 2>the term's fame, it has not brought more attention to

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<v Speaker 2>the actual providence of the term. Yeah, but now it has.

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<v Speaker 2>Now we have the better offline, not even remotely exclusive.

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<v Speaker 2>You probably told this story dinner parties for years.

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<v Speaker 3>I may have told it a few times.

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<v Speaker 2>Yes, it's a great story though talking about old websites

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<v Speaker 2>tech der so it's come up on thirty years of

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<v Speaker 2>running this site. Yeah, what has changed, because the design hasn't.

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<v Speaker 2>I doesn't say that negatively. I actually love the fact

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<v Speaker 2>that it loads properly. There's not like some insane iframe situation.

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<v Speaker 2>Yeah my phone isn't seven hundred degrees because I'm looking

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<v Speaker 2>at it.

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<v Speaker 3>Well, yes, the well, the site has changed a few times,

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<v Speaker 3>but it has not changed in a long time. So

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<v Speaker 3>this is this is probably the third generation of Tector.

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<v Speaker 3>But but I think it it hasn't really changed much

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<v Speaker 3>since probably two thousand and six, two thousand and seven.

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<v Speaker 3>It's probably the last time we did a major overhaul

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<v Speaker 3>of the look and feel of the site. Yeah, I mean, look,

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<v Speaker 3>I wanted to write about the technology industry and what

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<v Speaker 3>was going on, and I was very interested in it.

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<v Speaker 3>And I started when I was in business school. And

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<v Speaker 3>just I originally started writing, I was old school. I

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<v Speaker 3>was writing an email newsletter before email newsletters were crazy

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<v Speaker 3>idea the rage, and then I thought, like, you know, newsletters,

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<v Speaker 3>who reads newsletters? I got to turn this into a website.

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<v Speaker 3>And so I.

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<v Speaker 2>Also, just to we clear, it was entirely email based.

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<v Speaker 3>Oh front yeah, oh when it started, baby, when it

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<v Speaker 3>started in nineteen ninety seven, it was entirely an email thing,

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<v Speaker 3>and then I turned into a website about six months

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<v Speaker 3>after the email, and originally it was just hosting the

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<v Speaker 3>copies of the email newsletter, and then I started to

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<v Speaker 3>build it out. And then what caught my attention in

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<v Speaker 3>early around sometime in nineteen ninety eight, I first saw

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<v Speaker 3>slash dot, and this is before the word blog existed,

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<v Speaker 3>and I was like, Oh, this, this format and this

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<v Speaker 3>setup is really cool. I wonder if I could do

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<v Speaker 3>that and turn the website into that, and so I

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<v Speaker 3>I got I used slash code zero point three. This

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<v Speaker 3>was before they had released an official slash code, but

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<v Speaker 3>they still offered it up.

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<v Speaker 2>Well do you mean a slash code for that?

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<v Speaker 3>Slash code was their software that they used to that

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<v Speaker 3>was slash Dot. It was they they decided to release,

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<v Speaker 3>you know, they uh god, what's his name? Rob Malda

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<v Speaker 3>was the guy who created slash dot, and he, you know,

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<v Speaker 3>released the code he had written written, you know, one

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<v Speaker 3>of the first sort of blogging type software products. And

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<v Speaker 3>it was very messy and it took me and less me,

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<v Speaker 3>but more a friend of mine who was willing to

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<v Speaker 3>get in and deal with the mess of code, which

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<v Speaker 3>was not easy. It took us two or three months

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<v Speaker 3>to figure out how to actually get it just set up.

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<v Speaker 3>And then suddenly like I could blog, and suddenly I

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<v Speaker 3>could write easily every day, rather than what I was

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<v Speaker 3>doing originally, which was like hand coding HTML files and

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<v Speaker 3>FTPing them.

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<v Speaker 2>To This was before you could just spin up these

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<v Speaker 2>blogs like on and.

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<v Speaker 3>Like none of that stuff existed. Again, the word blog

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<v Speaker 3>didn't even exist.

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<v Speaker 2>Where did you host it?

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<v Speaker 3>So I'm I'm not going to say, actually I had

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<v Speaker 3>found I had found a hosting company, and I still

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<v Speaker 3>do some work with that hosting company, and we used

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<v Speaker 3>to we used to advertise. I mean it is, it

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<v Speaker 3>can be found if people are looking. But because we

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<v Speaker 3>we occasionally and we're no longer Tector is no longer

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<v Speaker 3>hosted with them, but we still host some other stuff

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<v Speaker 3>with them because they've been amazing partners. And I just

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<v Speaker 3>found them completely randomly through probably searching Yahoo and found

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<v Speaker 3>a random, little tiny hosting company. But because we sometimes

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<v Speaker 3>receive very angry legal threats and sometimes those legal threats

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<v Speaker 3>try and go upstream are our partner hosting company was

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<v Speaker 3>receiving too many legal threats and said, hey, could you

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<v Speaker 3>not mention that you host with could you could you

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<v Speaker 3>Now that's not I mean it's not, but I mean

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<v Speaker 3>and they're and they're like great, great guys, a very

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<v Speaker 3>small company, a tiny, tiny company.

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<v Speaker 2>Not so you should work with like for the for

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<v Speaker 2>the smaller ones. I used to work with a very

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<v Speaker 2>small domain hosting company then got bought by a big

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<v Speaker 2>one and then it shied almost immediately. I'm not going

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<v Speaker 2>to name them as their remarkable too, and.

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<v Speaker 3>So yeah, but this was not you know this, they

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<v Speaker 3>they were great in fact, like you know, as I said, like,

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<v Speaker 3>we still use them for certain projects and I trust

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<v Speaker 3>those guys to be absolutely amazing. But but yeah, so

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<v Speaker 3>we just found a small hosting company and they were

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<v Speaker 3>the original host of Tector for a very long time.

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<v Speaker 3>And so but yeah, and and and eventually the word

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<v Speaker 3>blog came about afterwards, and I resisted calling Tector to

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<v Speaker 3>blog for a really long time and then eventually kind

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<v Speaker 3>of realized, like, you know it is, did you finish

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<v Speaker 3>business school? I did finish business school. I have an

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<v Speaker 3>m b A, and I so I because I started

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<v Speaker 3>when I was in business school. I got my MBA,

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<v Speaker 3>I moved out to California and I started working for Well.

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<v Speaker 3>I interned at Intel and did my big tech at

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<v Speaker 3>the time company experience for a little bit. I went

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<v Speaker 3>to an e commerce startup that was very big for

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<v Speaker 3>about a week and a half and I joined like

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<v Speaker 3>a week after that. And so it got to ride

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<v Speaker 3>the the e commerce startup down a very big slope downward,

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<v Speaker 3>constantly downward, for about it a year during the this

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<v Speaker 3>was pre the burst of the dot com bubble. So

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<v Speaker 3>what yeah is I was there from ninety eight to

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<v Speaker 3>ninety nine.

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<v Speaker 2>Oh prime, the good years.

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<v Speaker 3>Yeah, except except for us, right, So, I mean part

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<v Speaker 3>of the issue was we saw one of our competitors,

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<v Speaker 3>you know, go public based on you know, I don't know,

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<v Speaker 3>you know, nonsense and a power right yeah, yeah, this

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<v Speaker 3>was pretty and and so you know, we decided that

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<v Speaker 3>we had to go public too, and we had bankers,

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<v Speaker 3>like we had bankers and consultants and all this nonsense,

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<v Speaker 3>and and they looked at what we had and they said,

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<v Speaker 3>you know, you can't go public, like that's how bad

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<v Speaker 3>are Our situation was everybody was going public with zero

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<v Speaker 3>revenue and we couldn't. We had problems.

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<v Speaker 2>I might say that. So after that, did you go

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<v Speaker 2>pro with with Tecta? Did Yeah?

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<v Speaker 3>So basically, so I quit. There was a couple of

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<v Speaker 3>reasons why. I don't need to go into all the

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<v Speaker 3>history there, but I I eventually, you know, did a

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<v Speaker 3>did a nice little quitting and and I sort of

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<v Speaker 3>cast around and I sort of was thinking of doing

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<v Speaker 3>another startup myself, and then like a whole bunch of

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<v Speaker 3>people are like, but the whole time, even when I

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<v Speaker 3>was at this company, you know, I was working on

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<v Speaker 3>Tector on the side, and it was just sort of like,

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<v Speaker 3>especially as everything was going terrible at that company, it

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<v Speaker 3>was kind of my release where I can write about

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<v Speaker 3>all the shit that's going down.

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<v Speaker 2>It's quite literally what I did in the start of

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<v Speaker 2>my newsletter was because I was depressed due to professional

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<v Speaker 2>personal things. I was like, I need to do something else.

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<v Speaker 3>Yeah, yeah, totally, and so like that's what I was doing.

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<v Speaker 3>And then and then I was like casting about for

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<v Speaker 3>an idea. I was working with some friends and I

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<v Speaker 3>was like, maybe we should do a startup, and we

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<v Speaker 3>were talking about different ideas, and then a couple of

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<v Speaker 3>people were like, dude, you seem to really like doing

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<v Speaker 3>this writing thing, and like Tector does you know? It

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<v Speaker 3>seems good and like maybe you could turn that into

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<v Speaker 3>a company and so, you know, so, yeah, so a

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<v Speaker 3>few months later sort of said okay, I'm gonna I'm

0:12:50.360 --> 0:12:51.480
<v Speaker 3>going to commit to this full time.

0:12:51.840 --> 0:12:54.480
<v Speaker 2>And was it just you for a while or how long?

0:12:55.160 --> 0:13:01.560
<v Speaker 3>Yeah? Well, I mean the history is like there was

0:13:01.640 --> 0:13:04.680
<v Speaker 3>there was someone else there in the very early years

0:13:04.920 --> 0:13:07.640
<v Speaker 3>who sort of was helping me out and we were

0:13:07.640 --> 0:13:10.440
<v Speaker 3>trying to get it. He was not full time, and

0:13:10.440 --> 0:13:11.920
<v Speaker 3>we're trying to get him to the point that it

0:13:11.960 --> 0:13:15.280
<v Speaker 3>was full time, and that didn't that never worked out.

0:13:15.880 --> 0:13:21.480
<v Speaker 3>And then but soon after that brought on basically, you know,

0:13:21.760 --> 0:13:25.560
<v Speaker 3>basically a small group of people who were you know,

0:13:26.360 --> 0:13:29.920
<v Speaker 3>we referred to as co founders now and and sort

0:13:29.960 --> 0:13:32.559
<v Speaker 3>of helped me out, helping helping me sort of build

0:13:32.559 --> 0:13:34.679
<v Speaker 3>it out. And how many people if you go it now,

0:13:35.640 --> 0:13:39.959
<v Speaker 3>we are very small. We are now for four.

0:13:39.840 --> 0:13:44.280
<v Speaker 2>People cool and one of those is called Boat as well.

0:13:44.800 --> 0:13:49.680
<v Speaker 3>Yeah yeah, yeah, body his lesson. Sorry, Car is going

0:13:49.760 --> 0:13:50.240
<v Speaker 3>to kick my.

0:13:52.360 --> 0:13:52.920
<v Speaker 2>Tweets.

0:13:53.000 --> 0:13:56.960
<v Speaker 3>He is used to it. But yeah, so Carl, Carl

0:13:57.000 --> 0:13:58.880
<v Speaker 3>has been writing for us for for a long time.

0:14:00.960 --> 0:14:03.760
<v Speaker 3>I had him, I had him right for us at

0:14:03.760 --> 0:14:08.280
<v Speaker 3>one point. I think he did me a favor. I mean,

0:14:09.440 --> 0:14:13.080
<v Speaker 3>where I either it was I can't remember if either

0:14:13.120 --> 0:14:16.000
<v Speaker 3>I got married or I had paternity leave and I

0:14:16.080 --> 0:14:19.920
<v Speaker 3>needed someone to help write, and and he came in

0:14:19.960 --> 0:14:23.160
<v Speaker 3>for a couple of weeks and then yeah, later on

0:14:23.200 --> 0:14:25.760
<v Speaker 3>when when we were able to bring him on.

0:14:26.720 --> 0:14:30.040
<v Speaker 2>So, how are you feeling about the tech media, Because

0:14:30.120 --> 0:14:32.120
<v Speaker 2>I say this with the reason I brought you on

0:14:32.280 --> 0:14:34.760
<v Speaker 2>is to also publicly say you're fucking awesome and tech

0:14:34.880 --> 0:14:37.560
<v Speaker 2>voks right, And I've been reading it for my entire career,

0:14:38.000 --> 0:14:40.880
<v Speaker 2>and it feels like one of the only outlets that

0:14:40.960 --> 0:14:45.640
<v Speaker 2>has not changed tonally. Yeah, like you've kept you've been consistently.

0:14:46.080 --> 0:14:48.000
<v Speaker 2>I think you're one of the other people who gets

0:14:48.240 --> 0:14:50.880
<v Speaker 2>called like acerbic like I do, which I always get

0:14:50.920 --> 0:14:53.120
<v Speaker 2>pissed off with, which I guess doesn't help.

0:14:53.880 --> 0:14:58.280
<v Speaker 3>Yeah, yeah, yeah, I get. I don't know. I mean,

0:14:58.800 --> 0:15:02.080
<v Speaker 3>it's kind of weird, like I actually don't care too

0:15:02.120 --> 0:15:07.520
<v Speaker 3>much what people think about me or saying so so

0:15:07.840 --> 0:15:11.240
<v Speaker 3>like none of that has ever concerned me that much.

0:15:11.760 --> 0:15:14.040
<v Speaker 3>But yeah, you know, I don't know. Caustic, I think

0:15:14.560 --> 0:15:16.160
<v Speaker 3>is a term that's been used.

0:15:17.440 --> 0:15:19.960
<v Speaker 2>Yeah, but it doesn't feel like you're fighty. It feels

0:15:20.040 --> 0:15:23.400
<v Speaker 2>like you just are pissed off that people aren't more

0:15:23.440 --> 0:15:25.840
<v Speaker 2>consistent and honest and upfront with stuff.

0:15:26.160 --> 0:15:30.400
<v Speaker 3>Yeah. Yeah, it's just like, you know, I've I have opinions,

0:15:30.440 --> 0:15:32.720
<v Speaker 3>and this is a chance to express that. I'm not

0:15:32.720 --> 0:15:35.880
<v Speaker 3>going to hold back. And you know, it's like, I

0:15:35.920 --> 0:15:38.400
<v Speaker 3>don't know, I feel like a lot of people, you know,

0:15:38.440 --> 0:15:40.360
<v Speaker 3>I mean obviously, like if you're working for like a

0:15:40.360 --> 0:15:44.320
<v Speaker 3>big media company, they're you know, there are limits put

0:15:44.360 --> 0:15:46.320
<v Speaker 3>on kind of what you can say. But also it

0:15:46.360 --> 0:15:47.760
<v Speaker 3>feels like a lot of people who sort of get

0:15:47.760 --> 0:15:50.640
<v Speaker 3>into writing also you know, they kind of do it

0:15:50.720 --> 0:15:53.320
<v Speaker 3>to then like move into a role like they want

0:15:53.320 --> 0:15:56.240
<v Speaker 3>to get hired by I don't know, CNN, NBC or

0:15:56.240 --> 0:15:58.240
<v Speaker 3>something like that, And that was like never my goal.

0:15:58.360 --> 0:16:02.520
<v Speaker 3>So like, right, I never had this concern that like, oh,

0:16:02.720 --> 0:16:05.320
<v Speaker 3>you know, like well if I write this, nobody's ever

0:16:05.360 --> 0:16:08.760
<v Speaker 3>going to hire me because I'm not trying to get

0:16:08.840 --> 0:16:12.480
<v Speaker 3>hired that way. So so that was never, you know,

0:16:12.720 --> 0:16:14.000
<v Speaker 3>never a concern of mine.

0:16:15.040 --> 0:16:16.960
<v Speaker 2>But it feels totally like you at least had a

0:16:17.000 --> 0:16:19.720
<v Speaker 2>mission though. Yeah, I've always been trying to get high

0:16:19.720 --> 0:16:21.640
<v Speaker 2>old of what that is in the best way.

0:16:22.120 --> 0:16:25.800
<v Speaker 3>Yeah. Yeah, and you know, I don't know, I mean

0:16:25.840 --> 0:16:29.560
<v Speaker 3>I have at some point I need to dig up

0:16:29.680 --> 0:16:32.280
<v Speaker 3>and find like and I know, I like sent this

0:16:32.320 --> 0:16:35.400
<v Speaker 3>to Carl and other people brought on new writers. I

0:16:35.440 --> 0:16:39.440
<v Speaker 3>had sort of like an editorial like here's our mission, right,

0:16:39.480 --> 0:16:41.560
<v Speaker 3>here's what we're trying to do. But it's it's like

0:16:42.120 --> 0:16:44.040
<v Speaker 3>twenty years old at this point, and I haven't looked

0:16:44.040 --> 0:16:45.280
<v Speaker 3>at it, and I don't even know where I would

0:16:45.280 --> 0:16:48.560
<v Speaker 3>find it. But like, you know, my take on it

0:16:48.600 --> 0:16:52.360
<v Speaker 3>was always like the key thing for me with Tector

0:16:52.760 --> 0:16:55.920
<v Speaker 3>is I actually and this is where like potentially I

0:16:55.920 --> 0:16:57.800
<v Speaker 3>don't know if I disagree with you or you might

0:16:57.840 --> 0:17:03.480
<v Speaker 3>disagree with me, Whereas like I am weirdly optimistic about technology.

0:17:03.560 --> 0:17:07.719
<v Speaker 3>I actually do think technology is like a generally good

0:17:08.040 --> 0:17:09.360
<v Speaker 3>driving force, and like.

0:17:09.680 --> 0:17:11.679
<v Speaker 2>I actually fully agree, by the way, okay.

0:17:11.680 --> 0:17:16.600
<v Speaker 3>And like innovation has all this amazing opportunity that I

0:17:16.680 --> 0:17:23.880
<v Speaker 3>would love to see realized, and so like my focus

0:17:23.920 --> 0:17:27.040
<v Speaker 3>is on like anything that gets in the way of it,

0:17:27.119 --> 0:17:28.920
<v Speaker 3>and and so like, and I want to be really

0:17:28.960 --> 0:17:32.440
<v Speaker 3>careful here because like there's like the Mark Andresen view,

0:17:33.240 --> 0:17:35.760
<v Speaker 3>like who says something that sounds kind of like what

0:17:35.800 --> 0:17:38.040
<v Speaker 3>I'm saying here, right, But.

0:17:38.119 --> 0:17:43.160
<v Speaker 2>He's he's not an optimist, he mentions Nick Land. Yeah,

0:17:43.359 --> 0:17:48.080
<v Speaker 2>that's not the dark and enlightenment guys are not optimists.

0:17:47.560 --> 0:17:49.719
<v Speaker 3>Right, And and so his whole thing is like, you know,

0:17:50.800 --> 0:17:56.000
<v Speaker 3>this accelerationist approach to like technology and innovation, and and

0:17:56.440 --> 0:17:58.480
<v Speaker 3>my take on it is more like I want to

0:17:58.520 --> 0:18:01.359
<v Speaker 3>see all of these, like all the good stuff that

0:18:01.480 --> 0:18:06.120
<v Speaker 3>technology enables to become reality. I would like to see

0:18:06.119 --> 0:18:08.840
<v Speaker 3>it sooner because I only have so long to live,

0:18:09.240 --> 0:18:11.399
<v Speaker 3>and the more of it that I can see, and

0:18:11.440 --> 0:18:13.439
<v Speaker 3>the more of it that will be available to my

0:18:13.600 --> 0:18:17.160
<v Speaker 3>kids and you know, everybody else I think would be good.

0:18:17.280 --> 0:18:21.760
<v Speaker 3>But that you know, there are ways to do that right,

0:18:22.080 --> 0:18:24.919
<v Speaker 3>and there are ways to do it better and to

0:18:25.040 --> 0:18:27.600
<v Speaker 3>take a long term view of how how do we

0:18:27.680 --> 0:18:31.640
<v Speaker 3>actually make the world better with these kinds of innovations.

0:18:32.480 --> 0:18:38.679
<v Speaker 3>And so I think, you know, poorly executed innovation is

0:18:38.760 --> 0:18:42.560
<v Speaker 3>bad and leads to problems. And so where I get

0:18:42.640 --> 0:18:45.960
<v Speaker 3>upset is sort of and you know what sets me

0:18:46.040 --> 0:18:49.280
<v Speaker 3>off on various rants is like, you know, efforts that

0:18:49.359 --> 0:18:53.000
<v Speaker 3>get in the way of good innovation. Right, So it's

0:18:53.040 --> 0:18:56.919
<v Speaker 3>not like like the Andresan viewpoint is like anything that

0:18:56.960 --> 0:19:00.480
<v Speaker 3>gets in the way of any innovation is a problem.

0:19:00.480 --> 0:19:03.720
<v Speaker 2>And you know, and also I don't the things. I

0:19:03.760 --> 0:19:06.240
<v Speaker 2>fully agree with you. I regularly get told a senek,

0:19:06.280 --> 0:19:08.240
<v Speaker 2>I'm a pessimist. I don't like this stuff. I love

0:19:08.280 --> 0:19:11.240
<v Speaker 2>the computer. Yeah, it's the only reason I'm a person.

0:19:11.520 --> 0:19:15.640
<v Speaker 2>Like like I'm like the drill crying tweet, but about

0:19:15.720 --> 0:19:19.240
<v Speaker 2>the internet, like my job, my friend, love ones, lovers

0:19:20.080 --> 0:19:23.080
<v Speaker 2>crying and Internet and it's now get the fuck out

0:19:23.080 --> 0:19:24.879
<v Speaker 2>of my office, which is the quote from the growth tweet.

0:19:24.880 --> 0:19:26.840
<v Speaker 2>I'm not saying this to Mike, but it's like, I

0:19:26.880 --> 0:19:30.120
<v Speaker 2>agree with you. It's these things may seem like we're

0:19:30.160 --> 0:19:32.840
<v Speaker 2>deeply interrogating them and attacking them, but it's like these

0:19:32.880 --> 0:19:36.919
<v Speaker 2>things are in the way of cool stuff happening. Yes, Centralization, monopolization,

0:19:37.520 --> 0:19:41.840
<v Speaker 2>shitty regulations that stop actual innovation happens are the things

0:19:41.880 --> 0:19:44.800
<v Speaker 2>that will stop cool stuff happening. Yes, And I think

0:19:45.000 --> 0:19:49.879
<v Speaker 2>too regularly people kind of conflate that with hating. But

0:19:49.920 --> 0:19:51.919
<v Speaker 2>it's like you should hate the stuff that gets in

0:19:51.920 --> 0:19:53.640
<v Speaker 2>the way of the cool stuff exactly.

0:19:53.800 --> 0:19:56.320
<v Speaker 3>Yeah, yeah, then yes, that is That is very much

0:19:56.400 --> 0:19:58.119
<v Speaker 3>my view of these things. I mean, I would love

0:19:58.160 --> 0:20:00.000
<v Speaker 3>to see more cool stuff than so stuff that gets

0:20:00.080 --> 0:20:01.719
<v Speaker 3>in the way of that I find problematic.

0:20:13.280 --> 0:20:16.280
<v Speaker 2>So my many complainers and haters. They hate me so much.

0:20:16.520 --> 0:20:18.960
<v Speaker 2>They they tell me I never like anything, But I

0:20:19.000 --> 0:20:21.000
<v Speaker 2>want to talk about Blue Sky. Okay, you joined the

0:20:21.000 --> 0:20:23.760
<v Speaker 2>board of yees. So how did that actually come abound?

0:20:25.040 --> 0:20:27.280
<v Speaker 3>Yeah? So, I mean, you know, I don't know how

0:20:27.359 --> 0:20:29.360
<v Speaker 3>much you know about the history of Blue Sky itself.

0:20:29.880 --> 0:20:31.280
<v Speaker 2>I think it would be good to tell listeners.

0:20:31.400 --> 0:20:36.360
<v Speaker 3>Sure so, and I have some association with it, though

0:20:36.400 --> 0:20:41.639
<v Speaker 3>it's sort of semi random. Which was that, you know,

0:20:42.240 --> 0:20:44.879
<v Speaker 3>when this goes back to, like I think it was

0:20:44.920 --> 0:20:47.560
<v Speaker 3>like I had looked this up fairly recently, so that

0:20:47.640 --> 0:20:49.119
<v Speaker 3>don't hold me to the dates, but I think it

0:20:49.160 --> 0:20:53.080
<v Speaker 3>was around like twenty fourteen or so. It was when

0:20:53.240 --> 0:20:58.640
<v Speaker 3>there was suddenly some controversies around the way that Twitter

0:20:58.840 --> 0:21:05.360
<v Speaker 3>and Reddit were hand certain content moderation controversies, and there

0:21:05.440 --> 0:21:09.080
<v Speaker 3>was you know, basically like really bad shitty content on

0:21:09.160 --> 0:21:11.480
<v Speaker 3>both of those platforms, and there was a big debate

0:21:11.520 --> 0:21:13.840
<v Speaker 3>over whether or not those companies should step in and

0:21:13.960 --> 0:21:15.920
<v Speaker 3>take down that content, and whether or not that was

0:21:15.920 --> 0:21:18.600
<v Speaker 3>an attack on free speech or blah blah blah. You know,

0:21:18.880 --> 0:21:20.560
<v Speaker 3>we've heard all the debates, but that was really the

0:21:20.600 --> 0:21:24.120
<v Speaker 3>first one that really boiled through. Was around twenty fourteen

0:21:25.600 --> 0:21:28.960
<v Speaker 3>and I among the other things that I believe in,

0:21:30.320 --> 0:21:33.640
<v Speaker 3>you know, strongly, is like free speech is a very

0:21:33.680 --> 0:21:36.560
<v Speaker 3>important concept to me. And again, like I always feel like,

0:21:36.680 --> 0:21:38.840
<v Speaker 3>now I need to caveat that because lots of most

0:21:38.880 --> 0:21:41.800
<v Speaker 3>people who say that they support free speech, don't.

0:21:41.600 --> 0:21:45.040
<v Speaker 2>They they support saying the N word. Yeah, that is

0:21:45.080 --> 0:21:45.760
<v Speaker 2>the big goal.

0:21:46.200 --> 0:21:49.439
<v Speaker 3>Yeah, they it's yeah, it's it's very frustrating to me.

0:21:50.480 --> 0:21:58.600
<v Speaker 3>I support actual free speech, yes, and that includes, you know,

0:21:58.920 --> 0:22:05.119
<v Speaker 3>the right of private platforms to say we don't want

0:22:05.160 --> 0:22:08.879
<v Speaker 3>to associate with you. That is a right of association,

0:22:08.960 --> 0:22:11.760
<v Speaker 3>which is considered a one part of the right of

0:22:11.800 --> 0:22:16.800
<v Speaker 3>free speech. But at the same time, I do appreciate again,

0:22:16.920 --> 0:22:21.080
<v Speaker 3>like the power of the Internet itself to be this

0:22:21.440 --> 0:22:26.800
<v Speaker 3>platform of enabling more good speech. Some bad speech, obviously,

0:22:27.119 --> 0:22:29.520
<v Speaker 3>but also an awful lot of really really good speech.

0:22:29.560 --> 0:22:33.200
<v Speaker 3>And I am very very concerned about an overreaction where

0:22:33.680 --> 0:22:36.600
<v Speaker 3>in an attempt to stop the bad speech, which again

0:22:36.760 --> 0:22:39.240
<v Speaker 3>is very much there, that we throw out a whole

0:22:39.240 --> 0:22:41.399
<v Speaker 3>bunch of really good and important speech.

0:22:42.440 --> 0:22:45.600
<v Speaker 2>Can you give an example, just because because this is

0:22:45.640 --> 0:22:46.920
<v Speaker 2>a thorny topic, I think it's good.

0:22:47.040 --> 0:22:53.040
<v Speaker 3>Yeah, sure, I mean obviously, like you know me too,

0:22:53.200 --> 0:22:57.160
<v Speaker 3>Black lives matter. You know, these kinds of things came

0:22:57.200 --> 0:23:01.280
<v Speaker 3>about because of the Internet. The Arab Spring is another

0:23:01.320 --> 0:23:04.280
<v Speaker 3>one where the you know, the Internet was incredibly powerful

0:23:04.400 --> 0:23:07.359
<v Speaker 3>in having these voices be able to speak out and

0:23:07.400 --> 0:23:11.080
<v Speaker 3>to you know, form groups and organize and talk to

0:23:11.160 --> 0:23:16.720
<v Speaker 3>each other. That really was not particularly possible prior to

0:23:16.920 --> 0:23:19.679
<v Speaker 3>the Internet being there and enabling that kind of speech.

0:23:20.119 --> 0:23:22.560
<v Speaker 3>And I worry when we talk about, you know, stopping

0:23:22.600 --> 0:23:26.680
<v Speaker 3>certain kinds of speech, that that would enable people to

0:23:26.760 --> 0:23:31.199
<v Speaker 3>stop these these other kinds of of good speech, and

0:23:31.280 --> 0:23:33.679
<v Speaker 3>so that that was sort of like larger issue I'm

0:23:33.720 --> 0:23:37.399
<v Speaker 3>sort of thinking about, like, how do we protect you know,

0:23:37.640 --> 0:23:40.960
<v Speaker 3>the ability for people to speak out, to speak truth

0:23:41.000 --> 0:23:43.800
<v Speaker 3>to power in certain cases where it is really important.

0:23:45.920 --> 0:23:51.320
<v Speaker 3>Also protect the right of private you know, uh services

0:23:51.359 --> 0:23:53.760
<v Speaker 3>to say I don't want to associate with this content,

0:23:53.840 --> 0:23:57.640
<v Speaker 3>not be forced to host you know, Nazi content for example,

0:23:57.800 --> 0:24:01.159
<v Speaker 3>or or hateful content. How do we sort of balance

0:24:01.240 --> 0:24:05.879
<v Speaker 3>those things. And because I'm old and because I'm from

0:24:06.200 --> 0:24:09.040
<v Speaker 3>you know, I existed on the Internet in the nineties

0:24:09.440 --> 0:24:11.840
<v Speaker 3>and I was like, I felt like the Internet was

0:24:11.880 --> 0:24:14.840
<v Speaker 3>kind of different back then, and so I just started

0:24:14.840 --> 0:24:16.720
<v Speaker 3>thinking through these things and I said, well, you know, wait,

0:24:16.760 --> 0:24:19.080
<v Speaker 3>how did we get to this world in which you know,

0:24:19.240 --> 0:24:23.919
<v Speaker 3>I grew up pre World Wide Web on Usenet and

0:24:24.200 --> 0:24:26.840
<v Speaker 3>I r C all of these.

0:24:27.119 --> 0:24:29.640
<v Speaker 2>You know, I was a polarist man. If you remember polarist,

0:24:29.680 --> 0:24:32.160
<v Speaker 2>I don't don't think I ow. It was a great

0:24:32.240 --> 0:24:33.920
<v Speaker 2>side client had colors and shit.

0:24:34.000 --> 0:24:37.040
<v Speaker 3>It was okay, I don't even remember what I RC client.

0:24:37.080 --> 0:24:40.760
<v Speaker 3>I use it, but you know, and I used Gopher

0:24:40.960 --> 0:24:43.119
<v Speaker 3>before the web existed, Like, I don't know if you

0:24:43.119 --> 0:24:43.760
<v Speaker 3>remember Gopher.

0:24:43.840 --> 0:24:45.680
<v Speaker 2>I don't know Gopher. I'm looking it up now.

0:24:45.800 --> 0:24:49.040
<v Speaker 3>Okay. It was sort of like a text based uh

0:24:49.320 --> 0:24:53.480
<v Speaker 3>you know, menu systems like my protocol Jesus, yes, yeah,

0:24:53.640 --> 0:24:57.639
<v Speaker 3>so I would get the weather every morning by gophering

0:24:57.760 --> 0:25:02.520
<v Speaker 3>to a server finding out what the weather was. So,

0:25:03.119 --> 0:25:04.840
<v Speaker 3>you know, so I was like, we had all these

0:25:04.840 --> 0:25:07.000
<v Speaker 3>things and they were all protocol based and then anyone

0:25:07.000 --> 0:25:09.520
<v Speaker 3>could build, right, So you used a different IRC client

0:25:09.600 --> 0:25:12.080
<v Speaker 3>than I did. Anyone could build on it because it

0:25:12.160 --> 0:25:14.399
<v Speaker 3>was all a protocol and anyone could build. And I

0:25:14.440 --> 0:25:16.520
<v Speaker 3>was like, wait, you know, the world changed somewhere in

0:25:16.600 --> 0:25:19.960
<v Speaker 3>the last twenty years, and now we have all these

0:25:20.200 --> 0:25:23.280
<v Speaker 3>services that are wholly owned corporations, and they obviously have

0:25:23.359 --> 0:25:26.320
<v Speaker 3>their own interests, and that doesn't seem like a great world.

0:25:26.560 --> 0:25:29.480
<v Speaker 3>So I wrote a blog post it just kind of suggested, like, hey,

0:25:29.640 --> 0:25:33.400
<v Speaker 3>you know, why aren't these things built on protocols, why

0:25:33.440 --> 0:25:37.320
<v Speaker 3>are they all wholly owned corporations, Because that's where it

0:25:37.359 --> 0:25:39.360
<v Speaker 3>seems like a whole bunch of the problems come in.

0:25:40.000 --> 0:25:42.360
<v Speaker 2>And then I had these interoperable portals.

0:25:42.720 --> 0:25:45.560
<v Speaker 3>Yeah right, I mean it's like because like you know, once,

0:25:47.080 --> 0:25:48.440
<v Speaker 3>you know, I was kind of thinking, I was thinking

0:25:48.480 --> 0:25:51.439
<v Speaker 3>back to usenet honestly, where it's like, yeah, you know,

0:25:51.520 --> 0:25:55.760
<v Speaker 3>you had bad, terrible people on unet. Yeah yeah, I

0:25:55.800 --> 0:25:57.600
<v Speaker 3>mean you know, depending on where you go, it's kind

0:25:57.600 --> 0:26:00.400
<v Speaker 3>of risky. But you also had like kill files, and

0:26:00.440 --> 0:26:02.919
<v Speaker 3>you had different use net servers that would ban different

0:26:02.920 --> 0:26:04.639
<v Speaker 3>groups different uh, I.

0:26:04.640 --> 0:26:07.000
<v Speaker 2>Mean some of the early gaming groups I was in, Yeah,

0:26:07.080 --> 0:26:07.960
<v Speaker 2>like I was playing Uo.

0:26:08.720 --> 0:26:12.560
<v Speaker 3>Yeah, I mean there there was all all sorts of stuff,

0:26:12.600 --> 0:26:14.639
<v Speaker 3>and but like you had methods of dealing with it.

0:26:14.680 --> 0:26:17.639
<v Speaker 3>But it was like community based. It wasn't like it

0:26:17.680 --> 0:26:20.359
<v Speaker 3>wasn't like, you know, the president of usenet has to

0:26:20.440 --> 0:26:23.000
<v Speaker 3>decide which which things are allowed in which or not,

0:26:23.040 --> 0:26:24.960
<v Speaker 3>But like as a community we can sort of figure

0:26:24.960 --> 0:26:28.320
<v Speaker 3>out or through individuals, like with kill files and stuff

0:26:28.359 --> 0:26:30.520
<v Speaker 3>like you could say like I'm I don't look, I

0:26:30.600 --> 0:26:32.679
<v Speaker 3>never want to hear from it again, right, so like

0:26:33.040 --> 0:26:36.080
<v Speaker 3>I'm gonna make sure make sure that I'd never have

0:26:36.160 --> 0:26:38.800
<v Speaker 3>to deal with him, and so, you know, and I

0:26:38.840 --> 0:26:40.600
<v Speaker 3>was like that was that was like a better world.

0:26:40.600 --> 0:26:44.119
<v Speaker 3>Whereas now, like everything because like Reddit is fully in

0:26:44.160 --> 0:26:46.880
<v Speaker 3>control of Reddit and Twitter is fully in control of Twitter.

0:26:47.240 --> 0:26:49.359
<v Speaker 3>We're in this world where we are totally dependent on

0:26:49.440 --> 0:26:53.360
<v Speaker 3>the decisions that they make, and you know, like, yes,

0:26:53.440 --> 0:26:56.480
<v Speaker 3>there is like one decider and so like in some

0:26:56.560 --> 0:26:59.840
<v Speaker 3>cases maybe that is useful, but you know, on the

0:26:59.840 --> 0:27:02.320
<v Speaker 3>who whole, it feels like a less great world because

0:27:02.320 --> 0:27:06.240
<v Speaker 3>the incentives that they have are also you know, not

0:27:06.280 --> 0:27:10.479
<v Speaker 3>always aligned with the users and certainly not aligned with like,

0:27:12.840 --> 0:27:16.160
<v Speaker 3>you know, what might be best for different us. It's

0:27:16.160 --> 0:27:18.280
<v Speaker 3>always going to be a single view and usually it's

0:27:18.320 --> 0:27:21.760
<v Speaker 3>like what is going to be the biggest profit, you know,

0:27:21.840 --> 0:27:25.400
<v Speaker 3>for for us? And so so I wrote this piece

0:27:25.440 --> 0:27:27.560
<v Speaker 3>sort of like theorizing like what would it look like

0:27:28.040 --> 0:27:31.760
<v Speaker 3>if we had a more interoperable, you know, protocol based

0:27:31.760 --> 0:27:35.200
<v Speaker 3>world for these kinds of services, And then I'd written

0:27:35.200 --> 0:27:37.520
<v Speaker 3>a few more things about it, and at some point

0:27:37.560 --> 0:27:41.880
<v Speaker 3>in like twenty eighteen, the Night Institute of Columbia asked

0:27:41.880 --> 0:27:44.520
<v Speaker 3>if I would write a paper kind of outlining that idea,

0:27:45.240 --> 0:27:47.439
<v Speaker 3>and that made me really sit down and sort of

0:27:47.440 --> 0:27:51.560
<v Speaker 3>think through it more systematically, and I wrote this paper

0:27:51.640 --> 0:27:58.240
<v Speaker 3>called Protocols Not Platforms, which I was, you know, went

0:27:58.280 --> 0:28:01.040
<v Speaker 3>back and forth with them on editing. There were two

0:28:01.080 --> 0:28:06.119
<v Speaker 3>folks at the Night Institute who were really really good,

0:28:06.400 --> 0:28:10.040
<v Speaker 3>like amazing editors, like really challenged everything I wrote, and

0:28:10.160 --> 0:28:11.600
<v Speaker 3>it was just like, but how would this work? Like

0:28:11.600 --> 0:28:14.320
<v Speaker 3>why would that? You know? And really made me, you know,

0:28:14.520 --> 0:28:18.280
<v Speaker 3>work hard at getting that paper right and we published.

0:28:18.320 --> 0:28:22.680
<v Speaker 3>They published that in twenty nineteen, and it got a

0:28:22.760 --> 0:28:25.200
<v Speaker 3>little bit of attention early on, and then it sort

0:28:25.200 --> 0:28:30.119
<v Speaker 3>of died out. And then Jack Dorsey found the paper

0:28:31.000 --> 0:28:32.800
<v Speaker 3>and I kind of think I know how he did it,

0:28:33.280 --> 0:28:37.000
<v Speaker 3>I'm not entirely sure, and he reached out and he

0:28:37.119 --> 0:28:40.120
<v Speaker 3>was just like, hey, I read your paper, and I

0:28:40.120 --> 0:28:43.400
<v Speaker 3>think we want to do that with Twitter and so

0:28:43.720 --> 0:28:46.240
<v Speaker 3>to take one step back, like my thought and writing

0:28:46.280 --> 0:28:51.320
<v Speaker 3>that paper to create that world. So I was sort

0:28:51.320 --> 0:28:53.640
<v Speaker 3>of arguing that this world is a better world where.

0:28:54.480 --> 0:28:56.880
<v Speaker 2>Every major platform would have a protocol that could be

0:28:56.920 --> 0:28:58.000
<v Speaker 2>connected to the other.

0:28:58.800 --> 0:29:00.840
<v Speaker 3>Or yeah, I mean there are a few ways that it

0:29:00.920 --> 0:29:03.400
<v Speaker 3>could be done. But basically I was like, what can

0:29:03.440 --> 0:29:05.920
<v Speaker 3>we do to like take away the power of like

0:29:06.040 --> 0:29:10.160
<v Speaker 3>a Mark Zuckerberg or you know, a Sergey Brin or

0:29:10.160 --> 0:29:14.280
<v Speaker 3>whatever to like control a huge portion of the Internet

0:29:15.520 --> 0:29:17.880
<v Speaker 3>was kind of the underlying thinking. But still have the

0:29:17.920 --> 0:29:22.920
<v Speaker 3>benefits of these services, right, Like, like there are good things,

0:29:23.400 --> 0:29:25.960
<v Speaker 3>but you know, the problem comes in when you know one,

0:29:26.040 --> 0:29:28.640
<v Speaker 3>you're sort of stuck there, right. You know, if if

0:29:28.680 --> 0:29:30.960
<v Speaker 3>you you know, like the example and I use this

0:29:31.000 --> 0:29:32.680
<v Speaker 3>in the paper and it comes up a lot is

0:29:32.720 --> 0:29:38.760
<v Speaker 3>like the email example, where you know, compared to like Facebook, right,

0:29:38.880 --> 0:29:42.479
<v Speaker 3>if I leave Facebook, then I mostly have But you know,

0:29:42.560 --> 0:29:47.360
<v Speaker 3>when I leave Facebook, that means my family that uses Facebook,

0:29:47.400 --> 0:29:49.560
<v Speaker 3>my cousins, my aunts and uncles that all stay in

0:29:49.600 --> 0:29:52.280
<v Speaker 3>touch through Facebook, I no longer know what's going on

0:29:52.360 --> 0:29:54.400
<v Speaker 3>with them because I don't. I don't want to deal

0:29:54.400 --> 0:29:58.200
<v Speaker 3>with Facebook anymore. But email, Like, if I don't like

0:29:58.240 --> 0:30:00.800
<v Speaker 3>my email provider, I can find an new email provider

0:30:00.840 --> 0:30:03.600
<v Speaker 3>and I don't lose touch with everyone that I email

0:30:03.680 --> 0:30:07.560
<v Speaker 3>because I can just import my address book over. I said,

0:30:07.680 --> 0:30:10.200
<v Speaker 3>you know, why why can't we make all of the

0:30:10.240 --> 0:30:14.280
<v Speaker 3>Internet services that we like more like the email example

0:30:14.360 --> 0:30:17.760
<v Speaker 3>and less like the Facebook example, where where if I leave,

0:30:17.840 --> 0:30:20.520
<v Speaker 3>I can still stay in touch with people.

0:30:20.520 --> 0:30:22.520
<v Speaker 2>Where's the incentive for the platforms to do this?

0:30:23.040 --> 0:30:26.800
<v Speaker 3>So yeah, so if you read the Protocol's not Platforms paper,

0:30:27.040 --> 0:30:30.520
<v Speaker 3>you see, like I, I try to come up with

0:30:30.560 --> 0:30:35.440
<v Speaker 3>a bunch of incentives to effectively convince the companies to

0:30:35.880 --> 0:30:38.720
<v Speaker 3>recognize that there are potential benefits. Yes, obviously they are

0:30:38.720 --> 0:30:42.440
<v Speaker 3>losing control, but my main pitch to them, and this

0:30:42.600 --> 0:30:47.600
<v Speaker 3>is the one that Jack seemed to buy, was you

0:30:47.640 --> 0:30:52.000
<v Speaker 3>also don't get blamed for everything anymore. And so whether

0:30:52.080 --> 0:30:54.960
<v Speaker 3>or not that is a good thing or not, it's

0:30:55.040 --> 0:30:56.160
<v Speaker 3>just like cause I you know.

0:30:56.160 --> 0:30:59.239
<v Speaker 2>And then just so I'm clear, the downside is for

0:30:59.280 --> 0:31:01.920
<v Speaker 2>them would be that they can no longer trap you there.

0:31:02.120 --> 0:31:05.640
<v Speaker 2>But in return, you're not totally at faults.

0:31:07.120 --> 0:31:11.360
<v Speaker 3>Well basically, you know, it's like when you know. So

0:31:11.880 --> 0:31:13.960
<v Speaker 3>this is not again not a perfect analogy, but it's

0:31:14.000 --> 0:31:17.640
<v Speaker 3>like you think of email, email and spam, right, so

0:31:17.760 --> 0:31:19.680
<v Speaker 3>everyone's sort of like trying to deal with spam, but

0:31:19.760 --> 0:31:23.479
<v Speaker 3>at no point are they like calling the CEO of

0:31:23.600 --> 0:31:27.640
<v Speaker 3>Email to testify before Congress because they're spam everywhere, Right,

0:31:27.640 --> 0:31:30.400
<v Speaker 3>you sort of recognize that it is a collective action issue,

0:31:30.440 --> 0:31:33.200
<v Speaker 3>and it's a collective problem that everyone has to try

0:31:33.200 --> 0:31:35.640
<v Speaker 3>to work on in different ways, and you had early

0:31:35.680 --> 0:31:37.760
<v Speaker 3>on at least you had different people sort of creating

0:31:37.800 --> 0:31:41.920
<v Speaker 3>different spam fighting tools, and the discussion was over that,

0:31:42.000 --> 0:31:44.320
<v Speaker 3>like how do how do we better handle those things

0:31:44.400 --> 0:31:48.640
<v Speaker 3>rather than you know, you, mister CEO of email, have

0:31:48.760 --> 0:31:49.480
<v Speaker 3>to fix this.

0:31:49.920 --> 0:31:52.719
<v Speaker 2>I think we're I'm a little confused. Yeah, but forgive

0:31:52.760 --> 0:31:56.280
<v Speaker 2>me for this is that how does this deal with

0:31:56.320 --> 0:31:59.040
<v Speaker 2>like trolls and spam and all that if they have

0:31:59.120 --> 0:32:01.440
<v Speaker 2>less responsibility than who does? So if there was a

0:32:02.080 --> 0:32:04.600
<v Speaker 2>is this is this, I guess federated? Is this what

0:32:04.640 --> 0:32:08.440
<v Speaker 2>you're suggesting like because or is this forget forget my ignorance?

0:32:08.440 --> 0:32:11.280
<v Speaker 3>No, no, no, it's it's not. It's it's a little

0:32:11.280 --> 0:32:13.520
<v Speaker 3>bit complex to to wrap your head around. It's complex

0:32:13.560 --> 0:32:15.000
<v Speaker 3>for me to wrap my head around it. And so

0:32:16.040 --> 0:32:18.800
<v Speaker 3>it's fine, it's important. It's good to ask questions. No,

0:32:18.960 --> 0:32:24.120
<v Speaker 3>So my thinking was that what happens is if it's

0:32:24.400 --> 0:32:26.160
<v Speaker 3>and I didn't think of it as federated as in

0:32:26.240 --> 0:32:28.960
<v Speaker 3>like mastodon, right, I mean, we can get into like

0:32:29.080 --> 0:32:32.400
<v Speaker 3>specific debates about the actual like technical infrastructure and how

0:32:32.440 --> 0:32:34.800
<v Speaker 3>it's built. I don't think that's as important. The idea

0:32:34.920 --> 0:32:38.800
<v Speaker 3>more was that if it is not wholly controlled by

0:32:38.840 --> 0:32:43.760
<v Speaker 3>one company, those companies can still you know, have a

0:32:43.800 --> 0:32:47.479
<v Speaker 3>responsibility in terms of keeping their part of it clean

0:32:48.200 --> 0:32:51.080
<v Speaker 3>in order to keep users. Because now, the way I

0:32:51.120 --> 0:32:55.200
<v Speaker 3>looked at it was, you know, if you know, so,

0:32:55.640 --> 0:32:58.640
<v Speaker 3>imagine a world in which there are lots of Twitters,

0:32:58.680 --> 0:33:00.000
<v Speaker 3>and this is kind of the way I was thinking

0:33:00.240 --> 0:33:03.560
<v Speaker 3>that that could all interoperate and communicate across each other.

0:33:05.000 --> 0:33:08.479
<v Speaker 3>If Jack Dorsey, you know at that time, still running Twitter,

0:33:09.560 --> 0:33:13.320
<v Speaker 3>does something really stupid or enables too many Nazis to

0:33:13.360 --> 0:33:17.400
<v Speaker 3>be too Nazi full, then people will leave right right

0:33:17.640 --> 0:33:21.480
<v Speaker 3>because there's now easy exit under this kind of system,

0:33:22.160 --> 0:33:26.120
<v Speaker 3>and therefore he has incentives to actually keep things clean. Now,

0:33:27.080 --> 0:33:28.920
<v Speaker 3>this is the part that some people get upset about,

0:33:29.160 --> 0:33:31.440
<v Speaker 3>which is like, if it is a protocol, then you

0:33:31.520 --> 0:33:35.800
<v Speaker 3>could still have you know, Nazi Twitter, which is kind

0:33:35.800 --> 0:33:37.480
<v Speaker 3>of what we have now.

0:33:38.480 --> 0:33:40.080
<v Speaker 2>You can just say Twitter now.

0:33:40.160 --> 0:33:45.880
<v Speaker 3>Yeah or x right so, and you know, but in

0:33:45.920 --> 0:33:51.160
<v Speaker 3>that world, I think they can be much more isolated.

0:33:51.320 --> 0:33:55.320
<v Speaker 3>Now this is partly theoretical in my belief.

0:33:55.360 --> 0:33:57.400
<v Speaker 2>But also you would be building a site on top

0:33:57.440 --> 0:34:00.360
<v Speaker 2>of a protocol. It would use the protocol. You would

0:34:00.400 --> 0:34:02.120
<v Speaker 2>be visiting a site.

0:34:02.160 --> 0:34:04.600
<v Speaker 3>Right, so you you would still be using a site,

0:34:05.920 --> 0:34:08.520
<v Speaker 3>and then but you would have one you would have

0:34:08.560 --> 0:34:11.600
<v Speaker 3>more control yourself because you could bring in your own

0:34:11.640 --> 0:34:15.200
<v Speaker 3>algorithms or other people's algorithms or so you know, other

0:34:15.400 --> 0:34:15.640
<v Speaker 3>you know.

0:34:15.840 --> 0:34:18.200
<v Speaker 2>And use that to called and off the Nazis rather than.

0:34:18.320 --> 0:34:21.440
<v Speaker 3>To courting off the Nazis. But again, like you know,

0:34:21.680 --> 0:34:24.120
<v Speaker 3>there are different layers here in terms of the stack,

0:34:24.200 --> 0:34:26.400
<v Speaker 3>in terms of who's doing which part of it. But

0:34:26.480 --> 0:34:28.520
<v Speaker 3>you could still have room for a company like a

0:34:28.600 --> 0:34:33.440
<v Speaker 3>Twitter or now a blue Sky that has some moderation features,

0:34:33.719 --> 0:34:36.400
<v Speaker 3>and if people really dislike the way that they're moderating,

0:34:36.520 --> 0:34:39.040
<v Speaker 3>they could build their own from.

0:34:38.880 --> 0:34:41.120
<v Speaker 2>The same protocol with the same us as with the

0:34:41.120 --> 0:34:44.360
<v Speaker 2>same accounts, right exactly. And that's what blue Sky is

0:34:44.440 --> 0:34:46.799
<v Speaker 2>really doing. Like blue Sky is on top of a

0:34:46.880 --> 0:34:48.960
<v Speaker 2>protocle or is it a protocol itself.

0:34:49.120 --> 0:34:51.560
<v Speaker 3>No, So blue Sky is on top of a protocol,

0:34:51.719 --> 0:34:57.000
<v Speaker 3>the AT protocol or AT protocol. And so you know

0:34:57.040 --> 0:34:59.640
<v Speaker 3>what happened was that Jack decided that Twitter would do this.

0:34:59.719 --> 0:35:02.360
<v Speaker 3>He was somewhat convinced by my paper and decided that

0:35:02.440 --> 0:35:06.400
<v Speaker 3>he would he would hire a small team of engineers,

0:35:06.719 --> 0:35:09.919
<v Speaker 3>give them some money, and have them go and build

0:35:09.960 --> 0:35:13.600
<v Speaker 3>a protocol, with the idea being that Twitter would adopt

0:35:13.600 --> 0:35:18.759
<v Speaker 3>that protocol eventually. And so that was the plan that

0:35:18.840 --> 0:35:21.840
<v Speaker 3>he sort of set in motion in late twenty nineteen,

0:35:23.440 --> 0:35:25.880
<v Speaker 3>and he, you know, he announced it on Twitter and

0:35:25.920 --> 0:35:27.440
<v Speaker 3>he gave a shout out to my paper, but I

0:35:27.480 --> 0:35:32.160
<v Speaker 3>had no official anything. I had spoken to him after

0:35:32.200 --> 0:35:34.399
<v Speaker 3>he read the paper. I had a couple conversations with him,

0:35:34.440 --> 0:35:36.799
<v Speaker 3>and I got an alert the night before he sent

0:35:36.880 --> 0:35:38.560
<v Speaker 3>out that threat saying he was going to do it.

0:35:38.640 --> 0:35:42.040
<v Speaker 3>He was going to announce it, but I had no

0:35:42.040 --> 0:35:45.280
<v Speaker 3>no role or any any association with it. And then

0:35:46.440 --> 0:35:50.520
<v Speaker 3>then well COVID happened, which I think probably threw off timelines.

0:35:50.719 --> 0:35:54.160
<v Speaker 3>But Twitter folks got a bunch of people who were

0:35:54.160 --> 0:35:57.600
<v Speaker 3>interested in decentralized social media together in an online sort

0:35:57.600 --> 0:36:01.880
<v Speaker 3>of you know, chat space using Matrix, which is another

0:36:01.920 --> 0:36:06.600
<v Speaker 3>decentralized protocol, and and you know, they basically talked about

0:36:06.760 --> 0:36:09.840
<v Speaker 3>ideas for a really long time, and it took Twitter

0:36:09.960 --> 0:36:13.359
<v Speaker 3>really very way too long, you know, basically another year

0:36:13.360 --> 0:36:15.960
<v Speaker 3>and a half until they finally decided that they were

0:36:16.000 --> 0:36:18.680
<v Speaker 3>going to hire somebody to lead the Blue Sky project,

0:36:19.040 --> 0:36:21.640
<v Speaker 3>and then that took a while and they eventually hired

0:36:21.680 --> 0:36:26.479
<v Speaker 3>Jay Graber. But again, Jay very smartly said, this needs

0:36:26.480 --> 0:36:28.600
<v Speaker 3>to be separate. It can't be a part of Twitter.

0:36:28.680 --> 0:36:30.719
<v Speaker 3>It needs to be independent from Twitter, because otherwise someone

0:36:30.760 --> 0:36:35.120
<v Speaker 3>could buy it and then destroy it. Yeah, we wouldn't

0:36:35.120 --> 0:36:38.080
<v Speaker 3>want that to happen. Yeah. So, so pretty prescient on

0:36:38.160 --> 0:36:38.640
<v Speaker 3>her partner.

0:36:52.040 --> 0:36:53.879
<v Speaker 2>And so, how did you end up on the bullet then?

0:36:54.200 --> 0:36:54.439
<v Speaker 3>Yeah?

0:36:54.480 --> 0:36:56.319
<v Speaker 2>So I was also in the thread and like one

0:36:56.400 --> 0:37:01.040
<v Speaker 2>hundred people mentioned me. So, I mean I have no qualifications.

0:37:01.080 --> 0:37:03.400
<v Speaker 2>I post a lot, I don't really know stuff. So

0:37:03.480 --> 0:37:04.799
<v Speaker 2>I mean it's unfair, you got it?

0:37:07.520 --> 0:37:10.960
<v Speaker 3>Yeah, So I mean basically, I mean I had known Jay.

0:37:11.480 --> 0:37:13.759
<v Speaker 3>I'd known Jane from before all of this. Actually I

0:37:13.760 --> 0:37:16.680
<v Speaker 3>had met with her kind of around when the protocols

0:37:16.719 --> 0:37:17.280
<v Speaker 3>and platforms.

0:37:17.320 --> 0:37:19.680
<v Speaker 2>This is Jay Graver Graver who's the CEO.

0:37:20.680 --> 0:37:22.240
<v Speaker 3>I had met with her kind of when the paper

0:37:22.280 --> 0:37:25.040
<v Speaker 3>came out through a mutual friend. She had read the

0:37:25.040 --> 0:37:28.920
<v Speaker 3>paper and liked it, and we had lunch and just

0:37:29.080 --> 0:37:32.600
<v Speaker 3>very quickly, like I realized, like she she internalizes, she

0:37:32.680 --> 0:37:35.440
<v Speaker 3>understood it better than I did, and she understood my

0:37:35.560 --> 0:37:38.200
<v Speaker 3>paper better than I did and I wrote it and

0:37:38.239 --> 0:37:39.680
<v Speaker 3>that was like, I was like, wow, this.

0:37:39.680 --> 0:37:42.960
<v Speaker 2>Is that that rocks as far as the CEO CEO

0:37:43.000 --> 0:37:45.360
<v Speaker 2>of a website actually knowing how it works. I'm not

0:37:45.400 --> 0:37:48.479
<v Speaker 2>even being sarcastic here, no, I mean it.

0:37:48.400 --> 0:37:51.200
<v Speaker 3>Was it was. It was really eye opening. And this

0:37:51.280 --> 0:37:53.279
<v Speaker 3>is obviously before you know, blue Sky existed. And then

0:37:53.800 --> 0:37:57.279
<v Speaker 3>so she you know, you know, once Twitter announced blue Sky,

0:37:57.400 --> 0:37:59.040
<v Speaker 3>she she had made it clear to them that she

0:37:59.120 --> 0:38:03.200
<v Speaker 3>really wanted to run it, and Jack and Twitter like

0:38:03.360 --> 0:38:06.440
<v Speaker 3>really took a lot of time to actually realize that,

0:38:06.600 --> 0:38:08.960
<v Speaker 3>like she should run it, and like they interviewed a

0:38:09.000 --> 0:38:11.360
<v Speaker 3>lot of other people. They actually again I had no

0:38:11.480 --> 0:38:14.560
<v Speaker 3>official association. I never got paid, I never you know,

0:38:14.920 --> 0:38:17.239
<v Speaker 3>had no contract or anything. But they actually had me

0:38:17.719 --> 0:38:20.840
<v Speaker 3>interview people who might run the Blue Sky project at

0:38:20.880 --> 0:38:21.239
<v Speaker 3>one point.

0:38:21.920 --> 0:38:23.000
<v Speaker 2>That's really cool.

0:38:23.520 --> 0:38:25.520
<v Speaker 3>Yeah, it was. I was just kind of they just

0:38:25.560 --> 0:38:27.120
<v Speaker 3>asked me, and I said for sure, and then I

0:38:27.120 --> 0:38:30.440
<v Speaker 3>gave them feedback and I recommended that they hired j

0:38:30.920 --> 0:38:32.600
<v Speaker 3>though there were really good other people.

0:38:32.560 --> 0:38:34.480
<v Speaker 2>And actually there was a board of people setting up

0:38:34.480 --> 0:38:37.440
<v Speaker 2>Blue Sky just so the people know the organization. So

0:38:37.680 --> 0:38:39.239
<v Speaker 2>there was a board of people it.

0:38:39.160 --> 0:38:40.960
<v Speaker 3>Was yeah, it was mostly Twitter people. There were a

0:38:40.960 --> 0:38:44.600
<v Speaker 3>few outsiders, but it was mostly like senior executives at Twitter,

0:38:46.040 --> 0:38:46.920
<v Speaker 3>and they were still.

0:38:46.680 --> 0:38:48.560
<v Speaker 2>At Twitter at the time, and then they left or.

0:38:48.880 --> 0:38:53.359
<v Speaker 3>And no, oh oh. In terms of the people they interviewed, yeah,

0:38:53.360 --> 0:38:55.480
<v Speaker 3>none of the people they interviewed were Twitter. Sorry. All

0:38:55.480 --> 0:38:57.879
<v Speaker 3>the people that they interviewed, I'm sorry. The people who

0:38:57.920 --> 0:39:01.000
<v Speaker 3>were doing like the interviewing were Twitter people and a

0:39:01.000 --> 0:39:03.240
<v Speaker 3>couple outside people like me and a few others.

0:39:03.360 --> 0:39:04.279
<v Speaker 2>That's really cool though.

0:39:04.560 --> 0:39:09.560
<v Speaker 3>Yeah. And then and then they they and and there

0:39:09.560 --> 0:39:12.080
<v Speaker 3>were it was actually some really impressive candidates and like

0:39:12.160 --> 0:39:13.879
<v Speaker 3>I was, like, I was kind of blown away by

0:39:13.880 --> 0:39:15.560
<v Speaker 3>like how many smart people were thinking through how do

0:39:15.600 --> 0:39:20.239
<v Speaker 3>you actually build a decentralized social media protocol. And then

0:39:20.440 --> 0:39:24.439
<v Speaker 3>eventually they hired Jay and she start and she set

0:39:24.480 --> 0:39:28.600
<v Speaker 3>it up as an independent operation and then built out

0:39:28.680 --> 0:39:36.600
<v Speaker 3>the company. And the originally had so the board was herself,

0:39:37.440 --> 0:39:41.719
<v Speaker 3>Jeremy Miller, who is still on the board and was

0:39:43.280 --> 0:39:47.840
<v Speaker 3>has a lot of experience in decentralized protocols and standards.

0:39:49.640 --> 0:39:55.239
<v Speaker 3>And then Jack was the third board member and in

0:39:55.280 --> 0:39:57.400
<v Speaker 3>the midst of all of this as well, then Elon

0:39:57.600 --> 0:40:03.600
<v Speaker 3>came along obviously, I think your listeners know what of him, Yeah.

0:40:03.400 --> 0:40:05.400
<v Speaker 2>And and everything zip To founder.

0:40:06.560 --> 0:40:08.880
<v Speaker 3>Yes, it's funny if you go way back in the

0:40:08.920 --> 0:40:12.680
<v Speaker 3>tector at archives, I have a post about zip To

0:40:12.920 --> 0:40:18.680
<v Speaker 3>where I called him Elton Musk at the time, which

0:40:18.719 --> 0:40:25.000
<v Speaker 3>I've never corrected, and so uh uh so, yeah, Jack

0:40:25.080 --> 0:40:27.600
<v Speaker 3>was on board. But somewhere around this time when Elon

0:40:27.680 --> 0:40:32.760
<v Speaker 3>took over, Jack discovered Noster, which is this other decentralized

0:40:32.800 --> 0:40:37.560
<v Speaker 3>social media protocol, and he became really really interested in it.

0:40:38.840 --> 0:40:41.280
<v Speaker 3>And this is actually about the last time I spoke

0:40:41.360 --> 0:40:45.680
<v Speaker 3>with Jack where he was like, oh, you should check

0:40:45.719 --> 0:40:50.080
<v Speaker 3>out Noster, like it is everything that your paper, you

0:40:50.120 --> 0:40:53.800
<v Speaker 3>know that your paper described And I was like, okay,

0:40:53.880 --> 0:40:55.719
<v Speaker 3>that's interesting. And I was like, but what about blue Sky,

0:40:55.960 --> 0:41:00.840
<v Speaker 3>Like aren't you you're on the board And he's like yeah,

0:41:00.880 --> 0:41:04.040
<v Speaker 3>He's like they're they're too slow. Noster is going to

0:41:04.120 --> 0:41:04.800
<v Speaker 3>move much faster.

0:41:05.120 --> 0:41:07.640
<v Speaker 2>Okay, buddy, Yeah, how's how's Noster doing?

0:41:08.239 --> 0:41:10.799
<v Speaker 3>Yeah, So, like I checked it out. I actually do

0:41:10.880 --> 0:41:14.200
<v Speaker 3>think there are some really cool things about Noster, and

0:41:14.440 --> 0:41:19.719
<v Speaker 3>like technically it's it's a really interesting setup that He's

0:41:19.840 --> 0:41:21.960
<v Speaker 3>right that it does enable like a lot of like,

0:41:22.040 --> 0:41:26.240
<v Speaker 3>really some really cool things can be done by a NOSTER.

0:41:26.440 --> 0:41:30.600
<v Speaker 3>And it is interesting because both the technological underpinnings of

0:41:30.640 --> 0:41:34.000
<v Speaker 3>both Noster and the the AT protocol, which is what

0:41:34.040 --> 0:41:36.719
<v Speaker 3>Blue Sky is based on, both really come out of

0:41:36.719 --> 0:41:40.680
<v Speaker 3>this other decentralized protocol called Secure scuttle Butt, which we're

0:41:40.760 --> 0:41:42.879
<v Speaker 3>not going to get into and what that is and

0:41:42.920 --> 0:41:45.759
<v Speaker 3>what happened to it. But so both of them take

0:41:45.840 --> 0:41:51.280
<v Speaker 3>some of the technological thinkings from the same same core idea,

0:41:51.360 --> 0:41:54.160
<v Speaker 3>and that's actually kind of interesting, and you know, if

0:41:54.160 --> 0:41:56.000
<v Speaker 3>you get into the technical weeds, it's it's kind of

0:41:56.040 --> 0:41:58.680
<v Speaker 3>neat how there are some similarities there. But he got

0:41:58.719 --> 0:42:01.080
<v Speaker 3>really focused on it mainly because it was like so

0:42:01.520 --> 0:42:04.480
<v Speaker 3>lightweight and so simple that people could build on it

0:42:04.600 --> 0:42:07.799
<v Speaker 3>very quickly, whereas Blue Sky was taking more time. But

0:42:08.040 --> 0:42:10.399
<v Speaker 3>part of the reason why Blue Sky was taking more time,

0:42:10.440 --> 0:42:12.239
<v Speaker 3>and part of the reason why I've always been really

0:42:12.239 --> 0:42:15.480
<v Speaker 3>impressed by Jay is that her approach to all of

0:42:15.480 --> 0:42:19.960
<v Speaker 3>this is like people, like, some people care about decentralization,

0:42:20.160 --> 0:42:22.799
<v Speaker 3>most people don't, And if you're going to build a

0:42:22.840 --> 0:42:25.960
<v Speaker 3>thing that works, like the fact that it is a

0:42:26.000 --> 0:42:30.880
<v Speaker 3>decentralized protocol underneath, shouldn't it shouldn't matter to most users.

0:42:31.160 --> 0:42:34.120
<v Speaker 3>They need to build it just a good service upfront,

0:42:34.280 --> 0:42:37.160
<v Speaker 3>like that's the most important thing. And so you know,

0:42:37.520 --> 0:42:41.640
<v Speaker 3>Jay's very very conscientious of that and thoughtful of that.

0:42:41.719 --> 0:42:45.080
<v Speaker 3>And so anyway, so that all happened, Jack was still

0:42:45.120 --> 0:42:48.759
<v Speaker 3>on the board, and then at some point he was

0:42:48.800 --> 0:42:51.240
<v Speaker 3>doing an interview and was sort of confronted about something

0:42:51.320 --> 0:42:53.520
<v Speaker 3>and he was like, oh, I'm quitting the board, and

0:42:54.480 --> 0:42:56.719
<v Speaker 3>so he quit the board, and suddenly there was an

0:42:56.760 --> 0:43:02.680
<v Speaker 3>empty seat on the on the Blue Sky board. And

0:43:02.680 --> 0:43:04.960
<v Speaker 3>and then yes, lots of names were thrown out in

0:43:05.200 --> 0:43:12.360
<v Speaker 3>in big threads on Blue Sky of potential replacement. But

0:43:12.760 --> 0:43:15.480
<v Speaker 3>I mean, I I have I had been in sort

0:43:15.520 --> 0:43:19.520
<v Speaker 3>of regular contact with Jay, you know, ever since Blue

0:43:19.520 --> 0:43:22.680
<v Speaker 3>Sky started, and there were different points where different things

0:43:22.719 --> 0:43:26.040
<v Speaker 3>popped up, and she had reached out to me for

0:43:26.280 --> 0:43:28.640
<v Speaker 3>thoughts and advice, and I'd had a few phone calls

0:43:28.640 --> 0:43:31.560
<v Speaker 3>with her, you know, over the time, and so basically,

0:43:31.719 --> 0:43:35.960
<v Speaker 3>like I think she had reached out because she wanted

0:43:35.960 --> 0:43:39.240
<v Speaker 3>some advice on something. And again this is all totally informal.

0:43:39.239 --> 0:43:42.400
<v Speaker 3>I had no official relationship or anything. And we started

0:43:42.400 --> 0:43:46.400
<v Speaker 3>talking and I tossed out the idea as like I know,

0:43:46.520 --> 0:43:50.799
<v Speaker 3>Jack left. If you want me to help find you

0:43:50.880 --> 0:43:54.440
<v Speaker 3>someone else, I am willing to like evaluate other people,

0:43:55.360 --> 0:43:57.920
<v Speaker 3>but also like, if you're interested in potentially having me

0:43:58.120 --> 0:44:01.600
<v Speaker 3>be that person, I'm also interested in that. And so

0:44:01.960 --> 0:44:04.960
<v Speaker 3>that's basically what I said. And we continue that conversation

0:44:05.920 --> 0:44:08.760
<v Speaker 3>over the course of about two months, and I spoke

0:44:08.760 --> 0:44:12.040
<v Speaker 3>to Jeremy who's the other board member, and some other

0:44:12.080 --> 0:44:15.920
<v Speaker 3>folks as well, and then eventually, you know, they offered

0:44:15.920 --> 0:44:19.280
<v Speaker 3>me that spot cool. That's the basis story.

0:44:19.800 --> 0:44:21.719
<v Speaker 2>To wrap us up, I will ask you the question

0:44:21.800 --> 0:44:24.759
<v Speaker 2>I love to ask people, which is why should we

0:44:24.840 --> 0:44:27.800
<v Speaker 2>have hope right now? Because there's so much there's so

0:44:27.880 --> 0:44:30.080
<v Speaker 2>much depression. I'm not talking about politics. I'm just talking

0:44:30.080 --> 0:44:33.160
<v Speaker 2>about within the tech industry. There's so much shit, there's

0:44:33.200 --> 0:44:36.200
<v Speaker 2>so much grim shit. What gives you hope right now?

0:44:36.800 --> 0:44:41.120
<v Speaker 3>Yeah? I mean honestly, I mean stuff like Blue Sky,

0:44:41.360 --> 0:44:43.840
<v Speaker 3>And I will broaden that to say, like all of

0:44:43.880 --> 0:44:49.920
<v Speaker 3>the attempts at building new decentralized systems I find super

0:44:50.040 --> 0:44:54.720
<v Speaker 3>exciting and encouraging because it's showing that we can build

0:44:54.719 --> 0:44:58.560
<v Speaker 3>that world where it's like we can look at you know,

0:44:58.760 --> 0:45:04.160
<v Speaker 3>the the success of social media as a concept is

0:45:04.280 --> 0:45:07.920
<v Speaker 3>really interesting and it's cool, like it has allowed so

0:45:08.040 --> 0:45:10.239
<v Speaker 3>many people to connect, and yes, there are all sorts

0:45:10.239 --> 0:45:13.120
<v Speaker 3>of downsides, like again of course not denying what we

0:45:13.200 --> 0:45:16.320
<v Speaker 3>know are the downsides of social media, but like the

0:45:17.280 --> 0:45:22.759
<v Speaker 3>number of important friendships and you know, business contacts and

0:45:23.239 --> 0:45:26.880
<v Speaker 3>relationships that I've built through social media, and this concept

0:45:26.880 --> 0:45:29.960
<v Speaker 3>of people being able to communicate with each other so

0:45:30.320 --> 0:45:33.640
<v Speaker 3>easily is such a powerful thing that I think a

0:45:33.680 --> 0:45:37.200
<v Speaker 3>lot of people take for granted. And yes, what happened

0:45:37.239 --> 0:45:39.480
<v Speaker 3>was that that all sort of got locked in these

0:45:39.600 --> 0:45:43.759
<v Speaker 3>and shitified silos from these you know, giant companies run

0:45:43.800 --> 0:45:49.759
<v Speaker 3>by often terrible people and you know, with very misguided incentives.

0:45:50.760 --> 0:45:53.960
<v Speaker 3>The thing that I am really enthusiastic about with the

0:45:54.080 --> 0:45:56.200
<v Speaker 3>centralized social media is that we have a chance to

0:45:56.239 --> 0:45:58.200
<v Speaker 3>do it again, and we have a chance to hopefully

0:45:58.600 --> 0:46:00.600
<v Speaker 3>do it better. And this is something that I didn't

0:46:00.840 --> 0:46:03.600
<v Speaker 3>I didn't really talk about when I in my thinking

0:46:03.600 --> 0:46:05.799
<v Speaker 3>on the paper, and this is something that comes up

0:46:05.840 --> 0:46:07.680
<v Speaker 3>and I think it is worth addressing. Is that some

0:46:07.719 --> 0:46:10.400
<v Speaker 3>people say, well, Blue Sky is a company, it is

0:46:10.480 --> 0:46:13.759
<v Speaker 3>venture funded, you know, it's it's got to go down

0:46:13.800 --> 0:46:17.880
<v Speaker 3>that same route of intiitification, and that is a fear,

0:46:17.960 --> 0:46:20.000
<v Speaker 3>and I sort of view part of my role on

0:46:20.040 --> 0:46:24.879
<v Speaker 3>the board as being like stopping the intification and sort

0:46:24.920 --> 0:46:28.839
<v Speaker 3>of representing the best, you know, the best position of

0:46:28.920 --> 0:46:33.520
<v Speaker 3>the community. But you know, one of the things again,

0:46:33.560 --> 0:46:35.600
<v Speaker 3>another thing that has impressed me about Blue Sky and

0:46:35.719 --> 0:46:38.720
<v Speaker 3>Jay is that they have within their mission this idea

0:46:38.800 --> 0:46:42.680
<v Speaker 3>that the future company is a potential adversary. Right, everybody

0:46:42.719 --> 0:46:45.759
<v Speaker 3>knows what happened with Twitter, right, and so they are

0:46:45.760 --> 0:46:49.000
<v Speaker 3>building the protocol to be resistant to that. That doesn't

0:46:49.000 --> 0:46:52.080
<v Speaker 3>mean it won't happen, but it is being done in

0:46:52.120 --> 0:46:55.160
<v Speaker 3>a way that is much more difficult for them to initify.

0:46:55.480 --> 0:46:57.960
<v Speaker 3>And again, like I go back to the email example,

0:46:58.760 --> 0:47:04.360
<v Speaker 3>where where you know, most people have a Gmail account, Like,

0:47:04.440 --> 0:47:07.200
<v Speaker 3>lots of people use Gmail, and some people can argue

0:47:07.200 --> 0:47:11.359
<v Speaker 3>like Gmail's not great, but I don't think Gmail has

0:47:11.360 --> 0:47:17.080
<v Speaker 3>been as in shitified as other systems because the excentive

0:47:17.120 --> 0:47:23.560
<v Speaker 3>built because it's built on basic email protocols SMTP and whatnot.

0:47:24.120 --> 0:47:27.000
<v Speaker 3>And so if they make it really horrible, if they

0:47:27.040 --> 0:47:29.200
<v Speaker 3>were really like there were concerns you know early on,

0:47:29.280 --> 0:47:32.000
<v Speaker 3>oh Google's going to spy on all your email and

0:47:32.160 --> 0:47:34.640
<v Speaker 3>do advertising off of it and all this kind of stuff.

0:47:35.200 --> 0:47:38.759
<v Speaker 3>They you know, they sometimes make experiments in that way

0:47:38.840 --> 0:47:41.160
<v Speaker 3>and then they get you know, smacked down and stuff,

0:47:41.160 --> 0:47:43.600
<v Speaker 3>because as soon as they go down this path of

0:47:43.640 --> 0:47:46.560
<v Speaker 3>really making it horrible, it's so much, you know, it

0:47:46.640 --> 0:47:48.960
<v Speaker 3>just opens up the opportunity for somebody to step in

0:47:49.000 --> 0:47:51.000
<v Speaker 3>and say, well, it's easy, like you can switch, you

0:47:51.000 --> 0:47:54.759
<v Speaker 3>don't lose contact with anyone. Right, It's hard to leave Facebook,

0:47:54.920 --> 0:47:58.680
<v Speaker 3>it's easy. It's easier to leave Gmail. And so the

0:47:58.760 --> 0:48:02.239
<v Speaker 3>incentive structure then is for Google not to fuck up Gmail.

0:48:02.600 --> 0:48:05.320
<v Speaker 3>That's not to say, you know, Gmail has its problems,

0:48:05.560 --> 0:48:09.239
<v Speaker 3>but it's I think it's less less and shitified than

0:48:09.280 --> 0:48:12.879
<v Speaker 3>other services, whereas and Blue Sky and the way they're

0:48:12.920 --> 0:48:16.239
<v Speaker 3>designing Blue Sky and at protocol it is designed to

0:48:16.920 --> 0:48:20.319
<v Speaker 3>make it, you know, really difficult for future Blue Sky

0:48:20.480 --> 0:48:24.120
<v Speaker 3>to and shittify the service because if they do, all

0:48:24.160 --> 0:48:26.480
<v Speaker 3>of the pieces are set up that somebody else can

0:48:26.480 --> 0:48:30.239
<v Speaker 3>come in and create you know, new Blue Sky, green Sky,

0:48:30.320 --> 0:48:33.080
<v Speaker 3>whatever whatever you want to call it, that everybody can

0:48:33.120 --> 0:48:35.799
<v Speaker 3>just shift to with the push of a button, and

0:48:36.040 --> 0:48:39.560
<v Speaker 3>Blue Sky loses everything that they have as as a company.

0:48:39.920 --> 0:48:42.680
<v Speaker 3>And so the real challenge now is like, can we

0:48:42.760 --> 0:48:47.719
<v Speaker 3>build you know, a sustainable business and service on that

0:48:47.760 --> 0:48:51.600
<v Speaker 3>without making it awful for the users and the community

0:48:51.680 --> 0:48:54.759
<v Speaker 3>on that service. And but we've built in this sort

0:48:54.760 --> 0:48:58.520
<v Speaker 3>of commitment mechanism which is if if you know, we

0:48:58.600 --> 0:49:01.279
<v Speaker 3>try and do things that is exploiting our users, which

0:49:01.320 --> 0:49:04.239
<v Speaker 3>is like that's where the incentification curve starts. You know,

0:49:04.280 --> 0:49:07.040
<v Speaker 3>you reach this point where instead of providing value, we

0:49:07.120 --> 0:49:07.880
<v Speaker 3>now have to extract.

0:49:07.880 --> 0:49:10.839
<v Speaker 2>You've trapped them. Now they cannot be right.

0:49:11.239 --> 0:49:14.040
<v Speaker 3>And so you know, with Blue Sky, the whole point

0:49:14.120 --> 0:49:16.560
<v Speaker 3>is like we're setting it up as you know, not

0:49:16.719 --> 0:49:19.200
<v Speaker 3>me them, but you know, I'm I'm on the board

0:49:19.400 --> 0:49:22.560
<v Speaker 3>and I'm watching they're setting it up in a way

0:49:22.600 --> 0:49:26.759
<v Speaker 3>that they're setting a trap for themselves. That says, if

0:49:26.960 --> 0:49:29.000
<v Speaker 3>if we try and start extracting value in a way

0:49:29.040 --> 0:49:31.680
<v Speaker 3>that is awful to people, they can leave and they

0:49:31.680 --> 0:49:34.680
<v Speaker 3>can destroy our business. And therefore we can't do that.

0:49:34.800 --> 0:49:37.200
<v Speaker 3>We have to build a service that is good for

0:49:37.280 --> 0:49:40.360
<v Speaker 3>the community and that you know, provides value for the

0:49:40.360 --> 0:49:43.600
<v Speaker 3>community rather than is extracting value from the community. And

0:49:43.640 --> 0:49:46.120
<v Speaker 3>so that you know, who knows if it'll work. It

0:49:46.200 --> 0:49:48.640
<v Speaker 3>is you know, this is a lot of this is theoretical,

0:49:49.160 --> 0:49:52.120
<v Speaker 3>but you know, I think everything that they've done so

0:49:52.239 --> 0:49:54.760
<v Speaker 3>far has been in that, right. You know, they make mistakes,

0:49:54.760 --> 0:49:56.840
<v Speaker 3>everybody makes mistakes, but I think they're moving in the

0:49:56.880 --> 0:49:59.960
<v Speaker 3>right direction with it. And that has me really really optimistic,

0:50:00.080 --> 0:50:02.400
<v Speaker 3>because wouldn't it be great if we could have like

0:50:02.440 --> 0:50:05.719
<v Speaker 3>all of these benefits that we're talking about without you know,

0:50:05.760 --> 0:50:08.839
<v Speaker 3>without the awfulness, and without you know, it all being

0:50:08.840 --> 0:50:11.719
<v Speaker 3>dependent on some billionaire who's you know, trying to buy

0:50:11.800 --> 0:50:13.440
<v Speaker 3>up an island in Hawaii or whatever.

0:50:14.040 --> 0:50:16.640
<v Speaker 2>Okay, so maybe I have one more question. Okay, what

0:50:16.760 --> 0:50:19.600
<v Speaker 2>is the mechanism to stop blue sky and shit fying? Then?

0:50:20.200 --> 0:50:23.080
<v Speaker 3>Yeah, I mean it's basically the fact that anyone can

0:50:23.239 --> 0:50:27.480
<v Speaker 3>can every every part of Blue Sky itself can be

0:50:27.520 --> 0:50:31.120
<v Speaker 3>recreated elsewhere while still allowing you to communicate with people

0:50:31.160 --> 0:50:35.440
<v Speaker 3>on Blue Sky. Right, So it is possible to entirely

0:50:35.480 --> 0:50:39.560
<v Speaker 3>remove yourself from Blue Sky and still communicate with anyone

0:50:39.560 --> 0:50:40.439
<v Speaker 3>else on Blue Sky.

0:50:41.080 --> 0:50:41.680
<v Speaker 1>Huh.

0:50:41.920 --> 0:50:45.680
<v Speaker 3>And so that's how it should be, yes, Right, And

0:50:45.760 --> 0:50:49.680
<v Speaker 3>so you know, if Blue Sky in shitifies and does

0:50:49.760 --> 0:50:52.000
<v Speaker 3>bad stuff, then somebody else is going to come along

0:50:52.000 --> 0:50:53.319
<v Speaker 3>and say, like, I don't like this, right, you know,

0:50:53.440 --> 0:50:56.640
<v Speaker 3>So just for example, right, you know, if they decide

0:50:56.680 --> 0:51:02.120
<v Speaker 3>to you know, start inserting you know, terrible ads everywhere

0:51:02.200 --> 0:51:04.960
<v Speaker 3>or whatever. Then it's like somebody comes along and says, well,

0:51:05.000 --> 0:51:07.200
<v Speaker 3>I'm going to build the infrastructure that is blue Sky

0:51:07.239 --> 0:51:08.359
<v Speaker 3>without the ads.

0:51:09.040 --> 0:51:10.640
<v Speaker 2>You know, and they would have access to all the

0:51:10.680 --> 0:51:12.160
<v Speaker 2>posts or the users, and.

0:51:12.400 --> 0:51:14.960
<v Speaker 3>Blue Sky can't do anything to stop that.

0:51:14.960 --> 0:51:19.160
<v Speaker 2>That's really cool. That is a better future. But blue

0:51:19.160 --> 0:51:22.840
<v Speaker 2>Sky can keep users by not being ship exactly exactly.

0:51:22.920 --> 0:51:25.239
<v Speaker 3>And so you know, there is the challenge of like,

0:51:25.320 --> 0:51:27.160
<v Speaker 3>you know, it still is a company. It is a

0:51:27.160 --> 0:51:31.239
<v Speaker 3>public benefit company, so we are allowed as a board like, uh,

0:51:31.280 --> 0:51:34.319
<v Speaker 3>you know, the fiduciary duty is to a wider set

0:51:34.320 --> 0:51:38.120
<v Speaker 3>of stakeholders, including the community, not just the investors. And

0:51:38.200 --> 0:51:41.120
<v Speaker 3>we can do that legally because of the public benefit corporation.

0:51:42.080 --> 0:51:46.440
<v Speaker 3>But like we have this technical infrastructure that says, you know,

0:51:46.680 --> 0:51:50.239
<v Speaker 3>we basically shoot ourselves in the foot if we make

0:51:50.280 --> 0:51:53.640
<v Speaker 3>it shipped for for the community. And and you know,

0:51:53.840 --> 0:51:55.960
<v Speaker 3>now the trick is like can can you build a

0:51:56.000 --> 0:51:59.560
<v Speaker 3>real sustainable business on top of that by actually providing value?

0:52:00.040 --> 0:52:02.279
<v Speaker 3>And that's you know, that's hopefully the next stage of

0:52:02.440 --> 0:52:03.600
<v Speaker 3>what the company is working on.

0:52:04.440 --> 0:52:06.520
<v Speaker 2>Mike, thank you so much for joining me. Where can

0:52:06.600 --> 0:52:07.440
<v Speaker 2>people find you?

0:52:08.800 --> 0:52:10.840
<v Speaker 3>So well? Thanks for having me this is a This

0:52:10.960 --> 0:52:13.360
<v Speaker 3>was a really fun conversation. I wasn't sure where it

0:52:13.400 --> 0:52:14.759
<v Speaker 3>was going to go, but that was that was good.

0:52:14.960 --> 0:52:19.680
<v Speaker 3>That's the Better of Line experience. And yeah, so I

0:52:19.719 --> 0:52:24.359
<v Speaker 3>am obviously on blue Sky m masnik at It's at

0:52:24.560 --> 0:52:29.640
<v Speaker 3>mmasnik dot b b sky dot social as my cout there.

0:52:29.680 --> 0:52:31.880
<v Speaker 3>It's easy to find me on blue Sky, obviously at

0:52:31.920 --> 0:52:36.320
<v Speaker 3>techtr and those those are the main things. So if

0:52:36.360 --> 0:52:38.280
<v Speaker 3>you want to read my articles, read them on tector.

0:52:38.800 --> 0:52:41.640
<v Speaker 3>If you want to see me, you know, ranting about

0:52:41.640 --> 0:52:44.600
<v Speaker 3>this or that at any point, find me on blue Sky.

0:52:45.520 --> 0:52:48.320
<v Speaker 2>Thanks so much, and you will now get the soon

0:52:48.360 --> 0:52:51.480
<v Speaker 2>to be updated Better Offline links following this. Thank you

0:52:51.520 --> 0:53:02.279
<v Speaker 2>for listening. Thank you for listening to Better Offline. The

0:53:02.360 --> 0:53:05.520
<v Speaker 2>editor and composer of the Better Offline theme song is Matasowski.

0:53:05.920 --> 0:53:07.720
<v Speaker 2>You can check out more of his music and audio

0:53:07.760 --> 0:53:11.560
<v Speaker 2>projects at Matasowski dot com, M A T T O

0:53:11.800 --> 0:53:15.920
<v Speaker 2>S O W s ki dot com. You can email

0:53:15.960 --> 0:53:18.399
<v Speaker 2>me at easy at Better offline dot com, or visit

0:53:18.440 --> 0:53:20.799
<v Speaker 2>Better Offline dot com to find more podcast links and

0:53:20.840 --> 0:53:23.960
<v Speaker 2>of course my newsletter. I also really recommend you go

0:53:24.000 --> 0:53:26.120
<v Speaker 2>to chat dot Where's youreed dot ad to visit the

0:53:26.160 --> 0:53:28.960
<v Speaker 2>Discord and go to our slash Better Offline to check

0:53:28.960 --> 0:53:31.880
<v Speaker 2>out our reddit. Thank you so much for listening.

0:53:32.680 --> 0:53:35.400
<v Speaker 1>Better Offline is a production of cool Zone Media. For

0:53:35.520 --> 0:53:38.680
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0:54:00.120 --> 0:54:01.240
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