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Speaker 1: When five G comes in, constraint goes away, and then

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Speaker 1: that becomes possibilities. You know, you talked about meta that

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Speaker 1: needs a network bandwidth to be able to create that

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Speaker 1: three D experience for you. And so what cloud computing

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Speaker 1: did in the compute and the storage space which made

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Speaker 1: it unlimited. I think that's what five G is going

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Speaker 1: to do in the connectivity space and the IoT devices

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Speaker 1: all of a sudden, which are built around, you know,

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Speaker 1: constraints of network and compute. I think those constraints are

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Speaker 1: going to go away and that changes the game. Welcome

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Speaker 1: to the restless ones. I'm Jonathan Strickland. As you may know,

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Speaker 1: I've spent the last fifteen years covering technology and learning

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Speaker 1: how it works, demystifying everything from massive parallel processing to

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Speaker 1: advanced robotics and everything in between. Yet it's the conversations

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Speaker 1: with some of the most forward thinking leaders, those at

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Speaker 1: the intersection of technology and business that fascinate me the most.

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Speaker 1: I think it's safe to say that while all industries

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Speaker 1: have experienced disruption in the era of digitization, retail is

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Speaker 1: a special case. Our relationship with retail has changed dramatically

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Speaker 1: in just a couple of decades. The Internet and Worldwide

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Speaker 1: Web open up new, exciting and uncertain opportunities. Early on,

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Speaker 1: the mobile revolution turned everything we thought we knew about

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Speaker 1: online commerce on its ear, and today retail establishments have

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Speaker 1: to embrace and pioneer digital strategies in order to meet

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Speaker 1: customer expectations as well as forged back end systems that

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Speaker 1: support the business. Manny Surrey, as c I O alt Beauty,

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Speaker 1: focuses on those types of challenges. As an engineer, he

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Speaker 1: is eager to create systems that enable Ulti Beauty to

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Speaker 1: deliver upon the promise the company makes to customers and

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Speaker 1: that integrate with all other operation to add value to

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Speaker 1: the overall business. That's a tall order, but many likes

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Speaker 1: solving problems. I was excited to sit down with Manny

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Speaker 1: and talk about some of the projects he's focused on

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Speaker 1: since he joined Aulti Beauty in March of two thousand

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Speaker 1: twenty two. But first I wanted to learn about how

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Speaker 1: he developed a love of technology that propelled him into

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Speaker 1: his career. Manny, I want to welcome you to the

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Speaker 1: Restless Ones. Thank you so much for taking time to

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Speaker 1: talk with us today. Thank you, Jonathan. Glad to be here,

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Speaker 1: and I look forward to our conversation. Before I jump

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Speaker 1: into all things technology and retail, I want to first

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Speaker 1: get to know you a little bit better. When did

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Speaker 1: you first get interested in technology and at what point

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Speaker 1: did you decide that you wanted your career to be

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Speaker 1: in that sort of technological field. Yeah. When I was

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Speaker 1: growing up, Jonathan, I didn't know there was something called technology.

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Speaker 1: I thought everything was engineering. And my uncle, who was

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Speaker 1: my idol, he was a brilliant engineer, so I thought

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Speaker 1: when I grew up, I'll be like him. I realized

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Speaker 1: at a young age that one of my skills was

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Speaker 1: a problem solver. I never took anything as it can

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Speaker 1: be solved. There is always a way around it, and

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Speaker 1: you do whatever to do it. So I thought I

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Speaker 1: could be a mechanical engineer and continue to embrace that

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Speaker 1: as an interest and as an advantage. Later in the year,

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Speaker 1: in my engineering college days, I realized, hey, technology proved

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Speaker 1: to be a great means to solve it. Actually, there

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Speaker 1: was so much going on, and appreciated the possibilities technologies allow,

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Speaker 1: but also finite nature of it. There is logic embedded

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Speaker 1: in every technological resource and that can be applied to

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Speaker 1: more obscure problems, to solve for My curiosity and love

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Speaker 1: for challenge drove me to this. That's great. I love

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Speaker 1: speaking with engineers because of their tendency to view challenges

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Speaker 1: and to start to think of solutions to meet those challenges,

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Speaker 1: and that they almost see the world as a series

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Speaker 1: of puzzles and I find it fascinating. Yeah, and I

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Speaker 1: would say that the best engineer I knew in my

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Speaker 1: life was my grandpa. Actually he didn't go to school

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Speaker 1: when I thought he could fix and do anything. So

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Speaker 1: it's essentially, you know, orchestration of our intentions with things

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Speaker 1: we thought were material and now they are not, and

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Speaker 1: they are intelligent and they sense us and follow the instructions.

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Speaker 1: So I think that just opens up amazing possibilities. And

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Speaker 1: you must have seen so many different transformative technologies over

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Speaker 1: the course of your career, right, What were some of

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Speaker 1: those key points, not just the ones that we're at now,

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Speaker 1: but maybe things that you noticed along the way that

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Speaker 1: you thought this is changing everything. Yeah, we talked about

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Speaker 1: artificial intelligence, machine learning, robotics, electrification. I think what changed

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Speaker 1: the world was abundance. When I was growing up, there

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Speaker 1: was limited compute capacity and storage capacity, and you have

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Speaker 1: a computer in front of you, which has got so

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Speaker 1: much compute power, finite, so much storage. My first computer

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Speaker 1: was a three eight six processor, if anybody remembers, and

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Speaker 1: I had a whopping I think forty eight kilobytes of

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Speaker 1: memory or something. So you lived in those means, and

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Speaker 1: when you talk about some of this algorithms, it was finite.

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Speaker 1: Cloud came in and they said, listen, guess what I'm

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Speaker 1: going to give you unlimited And that's what I say,

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Speaker 1: abundant of compute and storage when you need it, and

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Speaker 1: when you don't need it, you can scale it down.

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Speaker 1: And that changed everything. We were doing artificial intelligence and

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Speaker 1: machine learning in the seventies and the sixties, but we

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Speaker 1: didn't have compute power, and all of a sudden it

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Speaker 1: became commodity. And what cloud allows you to do is

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Speaker 1: I would say, it's a community of servers and compute

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Speaker 1: so when you're not using and I can go use

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Speaker 1: it and I have just in finite of horse power

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Speaker 1: to run that. And I think that's made a lot

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Speaker 1: of us think differently. Even if you look at retail space,

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Speaker 1: you create your capacity in servers and in the back

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Speaker 1: based on your peak times, just like parking lots, parking

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Speaker 1: lots are not built around average time. They're empty all night,

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Speaker 1: right when the mall is closed or the strip mall

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Speaker 1: is closed, but they built around the peak times. And

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Speaker 1: that's how the retail is right. And I think that's

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Speaker 1: what cloud brought to retail, which was, hey, you don't

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Speaker 1: have to buy the week time parking lot, but when

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Speaker 1: your customers are shopping with you in the e commerce

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Speaker 1: and when your traffic comes in, I have this cloud

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Speaker 1: which lets you expand. So all of a sudden, that

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Speaker 1: constraint went away. And once that constraints goes away, you

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Speaker 1: express yourself in any form of fashion, and that's what

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Speaker 1: has started happening. All of a sudden. Startups had a

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Speaker 1: click of a button to say I can scale when

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Speaker 1: my customer shows up, and that started changing the game.

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Speaker 1: You get the same infrastructure, you get same kind of

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Speaker 1: velocity speed tools to do that. And I think the

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Speaker 1: cloud is abundance unlimited, and I think we're seeing that

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Speaker 1: in the connectivity too. I don't know anybody I know

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Speaker 1: who's not on an unlimited data plan in and I

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Speaker 1: think we assume wherever we go that I'll have unlimited

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Speaker 1: connectivity and compute and storage power and that's changing the game.

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Speaker 1: It's changing in retail, it's changing in every single industry.

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Speaker 1: I grew up as a software engineer, Jonathan, and you know,

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Speaker 1: last couple of roles I had were focused on retail.

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Speaker 1: It's the most exciting I think domain V as consumers,

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Speaker 1: Whenever the new iPhone or a new technology is released,

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Speaker 1: we are in the line next morning to say, hey,

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Speaker 1: I want it. That's what keeps retails so exciting to

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Speaker 1: be able to fulfill it and a matter of seconds

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Speaker 1: you will see thousands of people actually appreciate what you

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Speaker 1: build and deployed. Yeah, I think retail is probably the

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Speaker 1: greatest example of an industry that forms a relationship with

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Speaker 1: its customer. It's not the same sort of thing you

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Speaker 1: see in other industries where there's usually another degree of

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Speaker 1: separation between the in the customer and the company. This

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Speaker 1: is one where it's immediate and that relationship is of

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Speaker 1: utmost importance. Very curious that you began at Alta Beauty

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Speaker 1: in March of two. Can you describe what your time

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Speaker 1: there has been so far? Yeah? Absolutely so. First, I'll

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Speaker 1: just say that consumer journeys are no longer linear. Retail

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Speaker 1: ecosystem are now seamless for guests as they shift from

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Speaker 1: break and motor to digital. So tech must also be

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Speaker 1: fluid to serve as foundation for the entire ecosystem. That's

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Speaker 1: what attracted me here at Altar Beauty. Our stores will

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Speaker 1: always be dynamic destinations where we create human connections, discover, play,

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Speaker 1: care for and express yourself. And you know, tech place

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Speaker 1: a role in that. With our app guiding trial in

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Speaker 1: the aisles are systems connecting offering personalized options, and our

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Speaker 1: pos system ensuring smooth checkout and supply chain is ready

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Speaker 1: to deliver. It all comes together, so it's all about

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Speaker 1: human connection and technology can play a role on how

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Speaker 1: you connect with it. I also think that one of

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Speaker 1: the challenges when it comes to incorporating tech into a

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Speaker 1: retail experience, especially since to your point, you know that's

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Speaker 1: a very personal experience between retailer and customer, is making

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Speaker 1: sure that the tech doesn't get in the way of

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Speaker 1: the experience that it enhances, but it doesn't become a

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Speaker 1: wall between the retailer and the customer. I imagine that

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Speaker 1: has to be a big part of the challenge as well.

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Speaker 1: I would say this is retail domain is uh tough

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Speaker 1: domain for technology. I mean, the margins are thin in detail,

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Speaker 1: and you want to pass that value to your customer.

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Speaker 1: And then you know there's so much buzz around a

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Speaker 1: lot of different technologies, so and all that cloud of clutter,

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Speaker 1: how do you pick something which works for your customer

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Speaker 1: in a meaningful way. Like you said, you know that

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Speaker 1: they're moving that frictional point for the customer on how

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Speaker 1: they want to interact. You can't do everything, so it

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Speaker 1: becomes really important for me and my team to make

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Speaker 1: sure that we invest in something which is directly related

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Speaker 1: to customer, not because it's a cool technology. It needs

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Speaker 1: to work for our customers right away. Everything needs to

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Speaker 1: start from there, not from technology. It needs to start

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Speaker 1: from the customer experience and the problem you're trying to

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Speaker 1: solve for your customers, whether it's a product, whether it's

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Speaker 1: a service. Making that even more challenging, I think is

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Speaker 1: the fact that this is kind of armchair psychology on

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Speaker 1: my part, But you can see some generational differences on

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Speaker 1: how people like to interact with things like retail. For example,

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Speaker 1: in my experience, the younger generations, they like having that

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Speaker 1: level of abstraction, the app that helps them interact as

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Speaker 1: opposed to having more face to face conversations with people,

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Speaker 1: and so it's great to have that as an avenue

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Speaker 1: for those customers. And then older customers might prefer that

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Speaker 1: hands on experience of interacting with a person face to face.

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Speaker 1: I think that's where technology also has an enormous opportunity

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Speaker 1: in the retail space, is to help create a great experience.

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Speaker 1: No matter what your preferences are when it comes to

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Speaker 1: your retail experience, Yeah, it's all about opening what we

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Speaker 1: call omni channel, how customer wants to interact with you.

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Speaker 1: The customers who want to walk in the store and

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Speaker 1: they don't want to talk to anybody, they just want

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Speaker 1: everything on their phone. And then there are customers like

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Speaker 1: you said, who want to come in and they want

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Speaker 1: to get that consolidative sort of things. So we have

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Speaker 1: that spectrum in our stores, right. We want to continue

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Speaker 1: to invest in all channels. It's not one or the other,

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Speaker 1: it's how we create options for our customers. Manny, I

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Speaker 1: have have kind of a simple question for you. Let's

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Speaker 1: say that you're at a casual setting and someone asks

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Speaker 1: what do you do for a living? How do you

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Speaker 1: describe your job to someone who's not you know, a

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Speaker 1: CTO or c I O or C suite executive. So

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Speaker 1: mom in law was here and she said, so what

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Speaker 1: do you do now? Okay, for her, I always say, Hey,

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Speaker 1: when you go in an Altar beauty store, when you

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Speaker 1: check out and you get your loyalty points on your wrap,

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Speaker 1: that's what we do. Okay. That's a simple answer for

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Speaker 1: consumer facing because that's how they see us. But I

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Speaker 1: will tell you this, Jonathan, that more than fifty of

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Speaker 1: my effort is not on that. It's on the back

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Speaker 1: end systems. It's the financial systems, it's the HR systems,

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Speaker 1: it's a network, it's the hardware, it's the cloud computing,

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Speaker 1: it's a taxation system, it's a merchandizing system. That's all

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Speaker 1: in the back But it's hard for a consumer on

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Speaker 1: the street to explain, but you know, it sums up

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Speaker 1: for them as their interaction point. So when they see

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Speaker 1: Alta their interfaces either through an app or walking in

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Speaker 1: the store and being able to check out, get their

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Speaker 1: coupons and get their rewards and things like that. So

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Speaker 1: that's how I explain it. That's the tip of the iceberg.

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Speaker 1: We had a forty plus associate company and we equally

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Speaker 1: put the same effort bigger into making sure the tools

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Speaker 1: our associates have from tech perspective is what our customers have,

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Speaker 1: so that they can help and support the customers. Conventional

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Speaker 1: thinking says you have to pay more to get more

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Speaker 1: I want to work. But T Mobile for Business uses

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Speaker 1: unconventional thinking to deliver premium benefits for better r o

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Speaker 1: I from customized fived solutions to three sixty support. We

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Speaker 1: help you reach your business goals right now, I want

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Speaker 1: it now, innovating to improve business today and tomorrow. That's

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Speaker 1: unconventional thinking from T Mobile for Business. Capable device required

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Speaker 1: covers on available in some areas, some smear acquire certain

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Speaker 1: clare dot com. Can you maybe tell us about something

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Speaker 1: specific that you've worked on since you started over at

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Speaker 1: also beauty one of these projects that are on in

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Speaker 1: the background that are invisible perhaps to a consumer walking

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Speaker 1: into a store. One of the biggest capital project we

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Speaker 1: have internally right now is changing our E r P systems,

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Speaker 1: So we are actually rewiring our entire financials, entire merchandising

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Speaker 1: system right now. It's a three year journey. We are

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Speaker 1: on year one and actually in the next fifteen days

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Speaker 1: we're going to start rolling out our first release, which

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Speaker 1: will change our coal financial systems. These things are all connected.

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Speaker 1: You know, when you make a purchase in our store,

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Speaker 1: what happens with that transaction? That transaction, Yeah, it takes

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Speaker 1: your payment, but that payment has to book as a

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Speaker 1: revenue as profit, so it flows right into our financial system,

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Speaker 1: and it also flows into our inventory system, into our

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Speaker 1: merchandising system. It also affects our loyalty points. We also

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Speaker 1: touch our taxation and then all these systems need to

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Speaker 1: adjust for that one transaction you just did, and that

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Speaker 1: needs to get posted and calculated right, and we want

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Speaker 1: to make sure we have technologies where we can do

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Speaker 1: that very very quickly. As we enhance new way of shopping,

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Speaker 1: whether you're buying directly through our website or in our store,

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Speaker 1: how can you post that quickly and not have a

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Speaker 1: friction point internally to be able to do that. We

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Speaker 1: talk about bopus buy online, pick up in store. And

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Speaker 1: you would think it's a simple transaction, It's got major

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Speaker 1: operational components to it. When you hit that button, there

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Speaker 1: is a whole orchestration which happens in the systems along

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Speaker 1: with people. That order is communicated to the store associate,

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Speaker 1: so they go pick up your order, but then also

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Speaker 1: you know, the loyalty points get triggered. So there is

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Speaker 1: a big orchestration going on over there, and I think

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Speaker 1: the back end systems are as important as the front

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Speaker 1: end systems to remove that friction point. So we are

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Speaker 1: on a journey. We call it so s O R here,

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Speaker 1: and we've talked about it. It's massive transformation which is

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Speaker 1: actually gonna change the foundation on how we do internally

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Speaker 1: work and which is going to manifest itself in faster

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Speaker 1: capabilities on the front end, which is the apps and

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Speaker 1: the pos in our store system, because now we can

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Speaker 1: build some of those capabilities way faster and very quicker

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Speaker 1: because the back end system is ready to sort of

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Speaker 1: take on some of those new transaction style, if you would.

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Speaker 1: It's interesting to me because you're saying that, you know,

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Speaker 1: that sets up for potential future implementations of technology that

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Speaker 1: are going to transform retail, and we're starting to see

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Speaker 1: hen of that now, and I see emerging concepts things

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Speaker 1: like the metaverse. We already know that ultra Beauty uses

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Speaker 1: augmented reality style applications for the use of digital filters

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Speaker 1: that essentially allow you to see what different kinds of

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Speaker 1: cosmetic products look like on a person. So are these

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Speaker 1: the transformational experiences you're talking about? Do you have any

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Speaker 1: hints about what we could see in the future. Yeah,

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Speaker 1: So we used to have retail Jonathan, which was purely retailed.

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Speaker 1: Those lines are blooding Amazons of the world, Googles of

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Speaker 1: the world, Apples of the world. These are huge tech giants.

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Speaker 1: They have amazing R in D budgets and they invest

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Speaker 1: a lot in that and they somehow our competition too,

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Speaker 1: write in terms of technology because that can solve a

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Speaker 1: lot of things. So retail domain is not retail domain.

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Speaker 1: I think it's becoming more of tech domain as well.

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Speaker 1: Amazon wanted to be a retailer online and now there

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Speaker 1: the tech company. We at Altar we think like that

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Speaker 1: as well, making sure that we have the latest and

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Speaker 1: the greatest of technology to solve for our customers on

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Speaker 1: how they remove some of these friction points. And sometimes

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Speaker 1: it could be technology which sits outside our ecosystem, but

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Speaker 1: if they are appreciating it, we want to enable that

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Speaker 1: capability with an our ecosystem. You talked about meta. If

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Speaker 1: there is a channel customers want us to be there,

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Speaker 1: we're going to be there. So you know, if customers

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Speaker 1: want to shop on meta hours, yeah, we'll have an

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Speaker 1: altar store for them over there and they can try

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Speaker 1: out products and interact. I think it's a social platform

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Speaker 1: and very very exciting. I have a headset and I'll

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Speaker 1: tell you I'm in Africa on my weekends just looking

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Speaker 1: at all the things and it's just amazing. Now, obviously,

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Speaker 1: we are still years out from a truly coherent, immersive metaverse,

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Speaker 1: so it's not like the is something we're going to

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Speaker 1: see tomorrow, but it does get you thinking and something else.

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Speaker 1: Another technology that we love to talk about on this

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Speaker 1: show is obviously five G connectivity. It's something that we're

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Speaker 1: seeing transform various industries. I'm curious how has increased connectivity

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Speaker 1: in general and the roll out of five G in

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Speaker 1: particular affected retail. Yeah, I'll go to the key word

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Speaker 1: I said before, abundance. Five gs. Abundant. It's bringing this

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Speaker 1: super fast speed and we don't have to put fiber.

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Speaker 1: That changes the game for telecoms. They don't have to

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Speaker 1: dig up roads and they don't need to have wires

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Speaker 1: and anything. Right now, five G that kind of speed,

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Speaker 1: I mean, you're not talking about any megabits you're talking

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Speaker 1: about two gigabits per second. Okay, on the fiber, we

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Speaker 1: feel tall when we have a one gigabit coming into

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Speaker 1: our home and we say, hey, I've got enough to

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Speaker 1: watch my four K and Netflix and forty five devices connected.

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Speaker 1: But five G is changing that, Okay, it's bringing what

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Speaker 1: cloud computing did in the computing space. I think five

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Speaker 1: G is going to do that in the connectivity space.

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Speaker 1: The generation of IoT we have right now works with

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Speaker 1: limitation of your network. So your door camera bell is saying, hey,

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Speaker 1: I can give you four K, but I'm only going

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Speaker 1: to give you to any second snippets because I don't

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Speaker 1: want to suck out all the BANDWID. But when five

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Speaker 1: G comes in, that constraint goes away, and then that

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Speaker 1: becomes possibilities. You know, you talked about meta that needs

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Speaker 1: a network bandwid to be able to create that three

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Speaker 1: D experience for you. So it needs to be able

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Speaker 1: to download at a speed of very high network and

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Speaker 1: I think five G is going to enable that. And

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Speaker 1: it also gives you freedom without the wire of same

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Speaker 1: capability and so what cloud computing dead in the compute

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Speaker 1: and the storage space, which made it unlimited. I think

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Speaker 1: that's what five G is going to do in the

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Speaker 1: connectivity space and the IoT devices all of a sudden,

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Speaker 1: which are built around, you know, constraints of a network

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Speaker 1: and compute. I think those constraints are going to go away,

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Speaker 1: and that changes the game. I remember a few years

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Speaker 1: ago thinking that it was amazing to walk into a

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Speaker 1: retail establishment where they would have an interactive kiosk, for example,

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Speaker 1: so that you could engage with the retailer using that

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Speaker 1: kiosk and answer questions and things of that nature, and

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Speaker 1: that that was benefited because it had that hardwired connection

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Speaker 1: to the back end systems and you were able to

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Speaker 1: do it. But in the world of five G, that

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Speaker 1: requirement goes away, which means now you have the capability

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Speaker 1: of doing that on the customer's own device. You have

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Speaker 1: freed them up, you have untethered them to that one

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Speaker 1: specific location within the storefront. And that's something that I

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Speaker 1: think a lot of retailers are just starting to come

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Speaker 1: to grips with. Yeah, and it's the imagination, you know,

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Speaker 1: how far you can do Right now? Five g's on

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Speaker 1: our phone and our tablets. But I think what it's

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Speaker 1: really really going to enable is going to shower this

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Speaker 1: planet Earth with this unlimited abundance of connectivity, so every

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Speaker 1: device can go full throttle and get whatever it needs.

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Speaker 1: I think there's going to be a mind shift on

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Speaker 1: how we write applications. It's gonna take us as human

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Speaker 1: beings to realize, hey, listen, the connectivity is not a

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Speaker 1: constraint anymore, and we can build things assuming that. Like

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Speaker 1: your water in your house, right, you open a tap

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Speaker 1: and you assume there is going to be water. You

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Speaker 1: never are like, hey, it's gonna run out. So I

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Speaker 1: think connectivity five G is going to enable that at

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Speaker 1: a high speed. One thing I really like about five G,

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Speaker 1: which as a technician, you know, as a techie, I

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Speaker 1: will say, this is also the pain time. What I

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Speaker 1: mean by paying time in Layman is when you open

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Speaker 1: an app, it thinks for five ten seconds before it

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Speaker 1: gives you that burst of high speed. Five G also

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Speaker 1: solve for that, So the pink time times are I'm

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Speaker 1: always ready, I'm always hot. I think the infrastructure is

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Speaker 1: going to be there before the apps come in. So

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Speaker 1: the next couple of years, I think we are all

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Speaker 1: going to be not even talking about LT five four G.

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Speaker 1: We'll all be five G and we'll assume that, and

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Speaker 1: then then we'll come the revolution of the apps and

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Speaker 1: other IoT devices, which is going to say hey, I

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Speaker 1: can assume now unlimited, and that's going to change the game.

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Speaker 1: And to your point, many a lot of Internet of

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Speaker 1: things devices currently, they're designed in such a way where

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Speaker 1: they collect bits of data and they send that data

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Speaker 1: on and it's typically it's a small group of packets.

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Speaker 1: It's not like they are streaming enormous abounts of data.

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Speaker 1: But with five G, the fact that we have these

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Speaker 1: opportunities to collect data points, to analyze them, and to

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Speaker 1: incorporate that into business strategy that I think is another

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Speaker 1: enormous transformative change in retail in general. And without this

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Speaker 1: tech foundation, it's that that ability to collect an analyzed data,

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Speaker 1: it's just not sable. Yeah, no, you're absolutely right. And

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Speaker 1: like I said, you know, I love this era on

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Speaker 1: planet Earth. I'm glad I was born in this era

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Speaker 1: and a lot of things are happening. And what's going

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Speaker 1: to happen is as you enable this five G connectivity,

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Speaker 1: there's going to be a lot of transmission of these sensors.

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Speaker 1: They're going to share their information and then you start

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Speaker 1: orchestrating and say hey, listen, I'm gonna make more meaningful

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Speaker 1: sense out of all this data which is going on.

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Speaker 1: I think technologies and tools which are happening in the

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Speaker 1: data space is going to start making sense of some

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Speaker 1: of this data which we're going to collect. Yeah. I

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Speaker 1: think part of that has been driven by necessity. Clearly,

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Speaker 1: the pandemic shifted things, especially for retail, but shifted things

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Speaker 1: across all industries and required lots of very quick, nimble

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Speaker 1: approaches to the problem. And one area where I'm starting

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Speaker 1: to see a lot of innovation in particular is managing

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Speaker 1: supply chain. And to me, the emergence of technologies that

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Speaker 1: can gather day about supply chain and send it in

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Speaker 1: real time with a depth of information necessary for business

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Speaker 1: to act on that information and be able to adjust that,

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Speaker 1: to me, is sort of the gold mine right now

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Speaker 1: for the technology. Yeah. Absolutely, And you know, if you

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Speaker 1: look at companies which are doing great right now, they

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Speaker 1: have amazing supply chain lodge Stakes as their foundation. We

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Speaker 1: are really ramping up game and I think this was

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Speaker 1: pre COVID that we were building our own distribution centers

432
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Speaker 1: and we are investing heavily in modernizing our sort of

433
00:26:37,480 --> 00:26:40,760
Speaker 1: play there, and we work closely with our partners and

434
00:26:40,800 --> 00:26:43,800
Speaker 1: brands to make sure that there is a seamless flow

435
00:26:43,840 --> 00:26:46,720
Speaker 1: of products to our stores as well as to their

436
00:26:46,720 --> 00:26:50,680
Speaker 1: home when you order online or through our e commerce platform. Yeah,

437
00:26:50,800 --> 00:26:52,720
Speaker 1: I agree with you, Many. I think what we got

438
00:26:52,960 --> 00:26:55,520
Speaker 1: was sort of a wake up call where people who

439
00:26:55,560 --> 00:26:58,960
Speaker 1: worked in logistics and supply chain were well aware. But

440
00:26:59,080 --> 00:27:02,359
Speaker 1: now it's an under aniable truth that all of these

441
00:27:02,400 --> 00:27:06,959
Speaker 1: different parts of a business are incredibly important to the

442
00:27:07,080 --> 00:27:10,479
Speaker 1: entire ecosystem, and you can't just sort of pick and

443
00:27:10,520 --> 00:27:13,959
Speaker 1: lift one out and pretend like it doesn't have an

444
00:27:14,000 --> 00:27:17,800
Speaker 1: impact on the rest. And I think that realization, that awareness,

445
00:27:17,840 --> 00:27:22,880
Speaker 1: that acknowledgement is what is going to really change business

446
00:27:23,400 --> 00:27:28,800
Speaker 1: in the future. Before I get end my conversation with Many,

447
00:27:28,920 --> 00:27:33,640
Speaker 1: I needed to ask him a couple more things. I'm

448
00:27:33,640 --> 00:27:37,119
Speaker 1: curious in your experience, what do you think is the

449
00:27:37,160 --> 00:27:41,800
Speaker 1: most misunderstood technology. When I'll say this, you will not

450
00:27:41,920 --> 00:27:44,879
Speaker 1: believe me, But I will say this. I said this

451
00:27:44,960 --> 00:27:47,840
Speaker 1: to my daughter, and I think I proved it to her.

452
00:27:48,119 --> 00:27:53,919
Speaker 1: But technology people think it's complicated and complex. It's not.

453
00:27:54,760 --> 00:27:59,600
Speaker 1: It's not. It's logic once you jump into it. It's

454
00:27:59,640 --> 00:28:03,120
Speaker 1: not rocket science. When you're a kid and you bring

455
00:28:03,200 --> 00:28:05,680
Speaker 1: somebody and you say, hey, start typing on a keyboard.

456
00:28:06,640 --> 00:28:09,280
Speaker 1: It looks impossible on how you're going to orchestrate all

457
00:28:09,320 --> 00:28:12,240
Speaker 1: your fingers, And three days into it, you're not even

458
00:28:12,280 --> 00:28:14,440
Speaker 1: looking at the keyboard. You just form that habit. A

459
00:28:14,480 --> 00:28:17,119
Speaker 1: lot of folks are afraid on our technology is complicated,

460
00:28:17,200 --> 00:28:21,120
Speaker 1: it's painful. And I will also say this, I think

461
00:28:21,119 --> 00:28:23,440
Speaker 1: it's fun. I think it's a blast. When you get

462
00:28:23,480 --> 00:28:26,440
Speaker 1: into it, it absorbs you into it. So one of

463
00:28:26,480 --> 00:28:29,760
Speaker 1: the big misconception is technology is complicated, it doesn't work,

464
00:28:29,880 --> 00:28:32,480
Speaker 1: and you need a lot of hours and college education.

465
00:28:32,560 --> 00:28:36,800
Speaker 1: And no, I think in a couple of weeks you

466
00:28:36,800 --> 00:28:38,720
Speaker 1: can do something. You can write your app, and you

467
00:28:38,760 --> 00:28:40,960
Speaker 1: can write your logic and you can do things, and

468
00:28:41,040 --> 00:28:44,480
Speaker 1: those things are available now. Yeah, I think many to

469
00:28:44,560 --> 00:28:48,120
Speaker 1: your point, if you've learned about the technology, then you

470
00:28:48,240 --> 00:28:52,240
Speaker 1: don't go in with that misunderstanding. Yeah, well, then what

471
00:28:52,320 --> 00:28:55,400
Speaker 1: would you say it means to be a restless one?

472
00:28:55,480 --> 00:28:58,640
Speaker 1: We call this the Restless Ones, and we kind of

473
00:28:58,680 --> 00:29:01,920
Speaker 1: have our own definition in mind when we say that.

474
00:29:02,040 --> 00:29:05,760
Speaker 1: But when you were invited to be a guest on

475
00:29:05,960 --> 00:29:09,040
Speaker 1: the Restless Ones, what does restless one mean? To you

476
00:29:10,440 --> 00:29:17,000
Speaker 1: curiosity and then you know, always challenging the statuscope. This

477
00:29:17,080 --> 00:29:19,440
Speaker 1: is how it was done, this is how it was successful,

478
00:29:19,560 --> 00:29:22,160
Speaker 1: but look at new ways to continuously solve for it.

479
00:29:22,960 --> 00:29:27,320
Speaker 1: We've witnessed, Jonathan in our lifetimes uberization of everything. It

480
00:29:27,480 --> 00:29:30,200
Speaker 1: just sorts, not the replacing the taxi and stuff and

481
00:29:30,240 --> 00:29:33,240
Speaker 1: bringing that, but uberization is happening in every single thing.

482
00:29:33,960 --> 00:29:38,160
Speaker 1: We talk about Bitcoin, it was one application of blockchain

483
00:29:38,360 --> 00:29:40,440
Speaker 1: in that domain, but we are seeing a lot more

484
00:29:40,480 --> 00:29:43,600
Speaker 1: examples of that. A I m L is the same way.

485
00:29:43,640 --> 00:29:46,960
Speaker 1: We are applying that sort of technique in every single

486
00:29:47,000 --> 00:29:49,720
Speaker 1: domain now. And how we do things. You know, you

487
00:29:49,720 --> 00:29:51,880
Speaker 1: you go buy a coffee mug and they say, hey,

488
00:29:51,920 --> 00:29:54,680
Speaker 1: it's got a m L to keep your coffee hot

489
00:29:54,760 --> 00:29:58,640
Speaker 1: or whatever. Right, So I think the patterns evolved in

490
00:29:58,960 --> 00:30:02,560
Speaker 1: one certain domain are now becoming available and trying to

491
00:30:02,600 --> 00:30:06,280
Speaker 1: solve problem in other domains. And I think that's really

492
00:30:06,280 --> 00:30:10,480
Speaker 1: really powerful saying how you apply these patents versus one

493
00:30:10,560 --> 00:30:15,400
Speaker 1: particular application into several other domains. Yeah. I like that

494
00:30:15,480 --> 00:30:18,320
Speaker 1: answer a lot. I feel like the idea of just

495
00:30:18,400 --> 00:30:21,040
Speaker 1: because it's been done this way doesn't mean there's not

496
00:30:21,240 --> 00:30:24,120
Speaker 1: a better way. I feel like that really does get

497
00:30:24,240 --> 00:30:26,280
Speaker 1: right to the heart of what it means to be

498
00:30:26,320 --> 00:30:29,640
Speaker 1: a restless one, not being content to just do things

499
00:30:29,680 --> 00:30:34,040
Speaker 1: because that's how they've always been done. Incredible, Many, it

500
00:30:34,040 --> 00:30:37,480
Speaker 1: has been such a pleasure to have this conversation with you.

501
00:30:37,560 --> 00:30:40,760
Speaker 1: Thank you so much for joining the show. Hey, thank

502
00:30:40,800 --> 00:30:43,719
Speaker 1: you so much for having me and likewise, I enjoyed

503
00:30:43,720 --> 00:30:52,600
Speaker 1: our conversation today. Thanks thanks again to Many Story of

504
00:30:52,640 --> 00:30:55,560
Speaker 1: Alta Beauty for joining the show. Well, many of my

505
00:30:55,640 --> 00:30:59,200
Speaker 1: guests work in industries where disruptive change may go largely

506
00:30:59,280 --> 00:31:03,000
Speaker 1: unnoticed by the general public. The retail space is different.

507
00:31:03,480 --> 00:31:07,520
Speaker 1: Retail companies have been striving to create customized, personalized experiences

508
00:31:07,520 --> 00:31:11,200
Speaker 1: for decades, and technology has played a critical part in

509
00:31:11,280 --> 00:31:14,880
Speaker 1: making that possible. Today, with the combination of connectivity and

510
00:31:14,960 --> 00:31:18,920
Speaker 1: data management, retail organizations can cater experiences to a degree

511
00:31:18,960 --> 00:31:22,640
Speaker 1: that simply wasn't scalable in the past. Perhaps, if you

512
00:31:22,800 --> 00:31:25,640
Speaker 1: ran a shop in a small community where over time

513
00:31:25,640 --> 00:31:28,280
Speaker 1: you've got to know everyone there and what they liked,

514
00:31:28,720 --> 00:31:32,760
Speaker 1: you could provide that level of service to all your customers. However,

515
00:31:32,800 --> 00:31:35,760
Speaker 1: with five G, it's possible to bring that level of

516
00:31:35,800 --> 00:31:40,480
Speaker 1: service even to large stores in huge cities. App developers

517
00:31:40,520 --> 00:31:43,640
Speaker 1: can create an entirely new way to shop and interact

518
00:31:43,640 --> 00:31:46,920
Speaker 1: with the retailer, and businesses are able to get deeper

519
00:31:46,960 --> 00:31:50,480
Speaker 1: insights into their customers and use those to guide strategies

520
00:31:50,520 --> 00:31:53,560
Speaker 1: on a granular level. And the ability to leverage that

521
00:31:53,600 --> 00:31:56,840
Speaker 1: technology to drive efficiency behind the scenes is a game

522
00:31:56,920 --> 00:32:01,640
Speaker 1: changer as well. Thank you many sorry for sharing your

523
00:32:01,640 --> 00:32:04,840
Speaker 1: experience and your perspectives on this show. Be sure to

524
00:32:04,920 --> 00:32:08,040
Speaker 1: join me for future episodes of The Restless Ones where

525
00:32:08,040 --> 00:32:11,720
Speaker 1: we'll talk with more pioneers in tech and leadership. I'll

526
00:32:11,720 --> 00:32:17,240
Speaker 1: see you then. T Mobile for Business knows companies want

527
00:32:17,240 --> 00:32:19,520
Speaker 1: more than a one size fits all approach to support.

528
00:32:19,840 --> 00:32:23,480
Speaker 1: I want the world, so we provide three sixty support

529
00:32:23,520 --> 00:32:27,200
Speaker 1: customized to your business. From discovery through post deployment. You'll

530
00:32:27,200 --> 00:32:31,160
Speaker 1: get a dedicated account team and expertise from solutions engineers

531
00:32:31,200 --> 00:32:36,520
Speaker 1: and industry advisors already right now, I want it now.

532
00:32:37,040 --> 00:32:41,920
Speaker 1: Three sixty support that's customized for your success. That's unconventional

533
00:32:42,000 --> 00:32:43,640
Speaker 1: thinking from T Mobile for Business