1 00:00:02,600 --> 00:00:09,840 Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. I'm Matt Miller and 2 00:00:09,880 --> 00:00:12,240 Speaker 1: I'm Hannah Elliott and this is Hot Pursuit. 3 00:00:20,320 --> 00:00:22,720 Speaker 2: And I guess it's already like a holiday edition too, 4 00:00:22,760 --> 00:00:25,280 Speaker 2: because I'm in Valencia in Spain. 5 00:00:25,360 --> 00:00:26,320 Speaker 1: For at least Navidad. 6 00:00:26,600 --> 00:00:31,680 Speaker 3: Thank you. Uh. It's seventy degrees out amazing, which. 7 00:00:31,880 --> 00:00:36,520 Speaker 2: Even for Valencia is quite warm. But you're not knocked 8 00:00:36,520 --> 00:00:37,479 Speaker 2: off on holiday yet. 9 00:00:37,479 --> 00:00:38,920 Speaker 3: Where do you go after Friday? 10 00:00:38,960 --> 00:00:41,440 Speaker 1: I'm out, I'm out. We're gonna we're going to take 11 00:00:41,479 --> 00:00:44,720 Speaker 1: a journey with the dog over the river and through 12 00:00:44,760 --> 00:00:48,559 Speaker 1: the woods to grandmother's house. We go our little pup's 13 00:00:48,800 --> 00:00:53,120 Speaker 1: first car ride, like long, long journey, and I'm I'm 14 00:00:53,240 --> 00:00:55,080 Speaker 1: very excited. She's very excited. 15 00:00:55,920 --> 00:00:59,600 Speaker 3: Oh you're gonna how long? How long is the drive? 16 00:00:59,800 --> 00:01:04,400 Speaker 1: Well, the drives from La to Denver, so that's it's 17 00:01:04,440 --> 00:01:06,560 Speaker 1: about one thousand miles. You could do it in a day, 18 00:01:06,560 --> 00:01:08,120 Speaker 1: but I think we're gonna break it up and stop 19 00:01:08,120 --> 00:01:13,240 Speaker 1: somewhere around Grand Junction, nice way. So yeah, that'll be fun. 20 00:01:13,360 --> 00:01:16,120 Speaker 3: I'm very jealous of that. I love a long drive. 21 00:01:16,400 --> 00:01:19,759 Speaker 1: Well, I'll keep you posted. We're i mean, we're checking 22 00:01:19,760 --> 00:01:22,560 Speaker 1: the what the weather is, is the the one thing 23 00:01:22,640 --> 00:01:24,800 Speaker 1: to really be careful of because it can really catch 24 00:01:24,880 --> 00:01:28,360 Speaker 1: you out. And I actually grew up in Oregon driving 25 00:01:28,400 --> 00:01:31,920 Speaker 1: over the Cascades a lot in the winter, so I 26 00:01:31,959 --> 00:01:35,000 Speaker 1: am aware that if you're not prepared, can really catch 27 00:01:35,000 --> 00:01:35,360 Speaker 1: you out. 28 00:01:35,520 --> 00:01:38,000 Speaker 2: Is there a specific route that you're gonna take? What's 29 00:01:38,040 --> 00:01:38,839 Speaker 2: the route you take? 30 00:01:39,120 --> 00:01:41,800 Speaker 1: I haven't even got that far into planning. 31 00:01:42,360 --> 00:01:43,039 Speaker 3: So there's nothing. 32 00:01:43,120 --> 00:01:46,000 Speaker 1: So there's not like an I'm sure there is a 33 00:01:46,080 --> 00:01:48,680 Speaker 1: known route. I've never done this drive before. We've never 34 00:01:48,720 --> 00:01:51,280 Speaker 1: done it, so I'll have to get back to you 35 00:01:51,360 --> 00:01:51,560 Speaker 1: on that. 36 00:01:52,640 --> 00:01:53,080 Speaker 3: I get it. 37 00:01:53,160 --> 00:01:55,920 Speaker 2: No, I mean I always think of Ohio, New York 38 00:01:55,920 --> 00:01:58,920 Speaker 2: because I grew up in Columbus, New York, and so 39 00:01:59,000 --> 00:02:01,280 Speaker 2: my and my and also so we've always had a 40 00:02:01,280 --> 00:02:03,840 Speaker 2: place in New York in Ohio. So my whole life, 41 00:02:04,160 --> 00:02:07,240 Speaker 2: I've probably averaged like two or three trips round trips 42 00:02:07,240 --> 00:02:09,920 Speaker 2: a year. So you know, if I ask somebody, are 43 00:02:09,919 --> 00:02:11,640 Speaker 2: you going to go eighty or seventy six, you know 44 00:02:11,680 --> 00:02:13,400 Speaker 2: that they know when I'm talking about it. 45 00:02:13,520 --> 00:02:17,720 Speaker 1: Yes, we need to discuss this mustache that has mysteriously 46 00:02:17,760 --> 00:02:21,639 Speaker 1: appeared when you cross international waters. A minute you get 47 00:02:21,680 --> 00:02:23,919 Speaker 1: out of the country. Are you even coming back. 48 00:02:24,400 --> 00:02:27,080 Speaker 2: I mean, I am coming back and I probably won't 49 00:02:27,080 --> 00:02:29,040 Speaker 2: have this kind of must dash when I go back 50 00:02:29,040 --> 00:02:30,760 Speaker 2: on TV for Bloomberg. 51 00:02:31,080 --> 00:02:32,639 Speaker 3: But you know, it's. 52 00:02:32,639 --> 00:02:36,840 Speaker 2: Everyone always questions why I have this? What if I 53 00:02:36,880 --> 00:02:38,640 Speaker 2: just want to have a mustache that? 54 00:02:39,080 --> 00:02:42,000 Speaker 1: Yeah. It Also I feel like it's your international persona. 55 00:02:42,639 --> 00:02:44,280 Speaker 1: I mean, you can be whoever you want to be 56 00:02:44,360 --> 00:02:44,760 Speaker 1: in Spain. 57 00:02:45,760 --> 00:02:47,799 Speaker 3: True, it makes me much more American over here. 58 00:02:49,440 --> 00:02:51,280 Speaker 1: Also, I feel like you'd really fit in with law 59 00:02:51,360 --> 00:02:55,000 Speaker 1: enforcement and first responder teams, know, exactly. 60 00:02:54,680 --> 00:02:59,120 Speaker 2: Like the fire Department, respectable people even in America. With 61 00:02:59,160 --> 00:03:01,640 Speaker 2: full on mustache. I don't see why I should not 62 00:03:01,680 --> 00:03:03,320 Speaker 2: be able to wear one. By the way, I've been 63 00:03:03,360 --> 00:03:06,560 Speaker 2: doing a lot of thinking about police lately. Police in 64 00:03:06,600 --> 00:03:12,120 Speaker 2: Boston ride Giant Harley Davidson Roade Kings and they had 65 00:03:12,120 --> 00:03:15,920 Speaker 2: their own special hic that's their fleet. Yeah it is 66 00:03:16,120 --> 00:03:18,480 Speaker 2: because I've done I've done a bunch of Fourth of 67 00:03:18,560 --> 00:03:22,760 Speaker 2: July events where we had super fancy police escorts to 68 00:03:22,880 --> 00:03:27,360 Speaker 2: and from the venue. And these guys all have big 69 00:03:27,440 --> 00:03:31,000 Speaker 2: fat mustaches like this, and they control those bikes as 70 00:03:31,000 --> 00:03:34,079 Speaker 2: if it were second nature. And they're you know, eight 71 00:03:34,160 --> 00:03:38,040 Speaker 2: hundred and fifty or nine hundred pound motorcycles. That is 72 00:03:38,640 --> 00:03:42,280 Speaker 2: a lot. I have seen, by the way, firsthand the 73 00:03:42,360 --> 00:03:45,360 Speaker 2: work of tariff here in Spain, because I went to 74 00:03:45,400 --> 00:03:48,520 Speaker 2: the Harley Davidson dealership to look at a fat Bob. Now, 75 00:03:48,800 --> 00:03:51,080 Speaker 2: in the US they stopped production of them, or stop 76 00:03:51,160 --> 00:03:54,080 Speaker 2: sales with them last year, but they were eighteen nine 77 00:03:54,720 --> 00:03:57,560 Speaker 2: and here in Spain in dollars, and here in Spain 78 00:03:57,840 --> 00:04:02,720 Speaker 2: they're twenty four to nine in Europe, so like closer 79 00:04:02,760 --> 00:04:06,520 Speaker 2: to thirty grand and dollars, So basically, you know, fifty 80 00:04:06,520 --> 00:04:08,800 Speaker 2: percent more expensive than they are in America. 81 00:04:10,160 --> 00:04:12,640 Speaker 3: Wow, that's what crazy, right? 82 00:04:12,840 --> 00:04:16,480 Speaker 1: Yeah, and yet the cops have them. They must be 83 00:04:16,520 --> 00:04:17,680 Speaker 1: getting some fret deal. 84 00:04:18,680 --> 00:04:20,559 Speaker 3: I'm sure they get a fleet deal in the US, 85 00:04:20,760 --> 00:04:23,640 Speaker 3: buy in bulk, it's not It's not a. 86 00:04:23,560 --> 00:04:26,000 Speaker 2: Great time for Harley in terms of sales either, so 87 00:04:26,400 --> 00:04:29,359 Speaker 2: probably fewer and fewer police departments are buying them, but 88 00:04:29,440 --> 00:04:31,240 Speaker 2: definitely in Boston they are. 89 00:04:31,520 --> 00:04:33,520 Speaker 1: Okay, this is good info, great to know. 90 00:04:34,560 --> 00:04:38,479 Speaker 2: I also thought of some buid cars here, So Chinese 91 00:04:38,560 --> 00:04:39,360 Speaker 2: electric cars. 92 00:04:39,720 --> 00:04:42,720 Speaker 1: Oh about the Wow, how did they look? 93 00:04:44,480 --> 00:04:45,440 Speaker 3: They looked fine? 94 00:04:45,640 --> 00:04:50,200 Speaker 2: I mean they looked no worse than the typical sort 95 00:04:50,200 --> 00:04:53,680 Speaker 2: of Toyota or Honda Oh my goodness, we have to 96 00:04:53,720 --> 00:04:59,760 Speaker 2: talk about Honda as well. Yeah, Honda and Nithan getting 97 00:04:59,760 --> 00:05:02,040 Speaker 2: to get other as the third largest car maker. Not 98 00:05:03,000 --> 00:05:04,880 Speaker 2: you know, definite yet, but it does seem like it's 99 00:05:04,880 --> 00:05:10,640 Speaker 2: gonna happen, right, just shows the danger of Chinese competition. 100 00:05:10,880 --> 00:05:14,679 Speaker 2: Like buyd they can't compete anymore in the world's largest 101 00:05:14,680 --> 00:05:16,720 Speaker 2: car market, and they're gonna have to. I mean, how 102 00:05:16,720 --> 00:05:20,280 Speaker 2: long have those two been standalone brands? And come, I 103 00:05:20,279 --> 00:05:23,080 Speaker 2: mean I guess Nthan was part of Renault, but spend 104 00:05:23,320 --> 00:05:24,800 Speaker 2: decades and decades and decades. 105 00:05:25,080 --> 00:05:28,120 Speaker 1: Yeah. So this is the news that Honda and Nissan 106 00:05:28,160 --> 00:05:32,200 Speaker 1: are exploring a merger that would create a real singular 107 00:05:32,360 --> 00:05:35,640 Speaker 1: rival to Toyota in Japan and would better position the 108 00:05:35,680 --> 00:05:39,200 Speaker 1: company to face challenges from the world and also from Tesla. 109 00:05:40,880 --> 00:05:44,960 Speaker 1: And I think this news is really, from what I'm 110 00:05:45,000 --> 00:05:49,840 Speaker 1: reading and hearing, has caused shares in Nissan at least 111 00:05:49,839 --> 00:05:50,440 Speaker 1: to searge. 112 00:05:51,360 --> 00:05:51,560 Speaker 3: Yeah. 113 00:05:51,600 --> 00:05:54,720 Speaker 2: Absolutely sure, the biggest jump ever come on Wednesday. 114 00:05:54,880 --> 00:05:59,960 Speaker 1: I mean yeah again, Like, I don't think the influence 115 00:06:00,120 --> 00:06:03,839 Speaker 1: of China in twenty twenty five and beyond can be overstated. 116 00:06:04,240 --> 00:06:05,360 Speaker 1: And this is another. 117 00:06:05,080 --> 00:06:09,680 Speaker 2: Expiple agreed one hundred percent because even though, so I 118 00:06:09,760 --> 00:06:12,320 Speaker 2: cover US markets as my day job, and in terms 119 00:06:12,320 --> 00:06:16,440 Speaker 2: of markets, the influence of China has waned substantially, but 120 00:06:16,680 --> 00:06:20,400 Speaker 2: in terms of the car industry, it is still the 121 00:06:20,440 --> 00:06:23,239 Speaker 2: world's biggest car market and growing at a faster pace. 122 00:06:23,640 --> 00:06:26,960 Speaker 1: Yeah. The only difference is now it's realized it doesn't 123 00:06:26,960 --> 00:06:30,600 Speaker 1: need the European and American automakers. It can actually source 124 00:06:30,720 --> 00:06:33,599 Speaker 1: its own car market and we'll lean on the scales 125 00:06:33,600 --> 00:06:35,080 Speaker 1: if it needs to to make sure. 126 00:06:34,960 --> 00:06:39,320 Speaker 3: That happens exactly. And it's a huge threat. 127 00:06:39,400 --> 00:06:42,840 Speaker 2: So, I mean, it's not like Nissan was doing very 128 00:06:42,880 --> 00:06:45,560 Speaker 2: well anyway. They make about the same amount of cars 129 00:06:45,600 --> 00:06:47,880 Speaker 2: as Honda, and yet Honda has the market cap four 130 00:06:47,920 --> 00:06:51,360 Speaker 2: times larger than Nissan, so a real discount had been applied. 131 00:06:51,400 --> 00:06:54,560 Speaker 1: But did you actually get inside any of these BYD 132 00:06:54,800 --> 00:06:57,840 Speaker 1: cars you've seen, because I'm so curious about Everyone says 133 00:06:57,839 --> 00:07:01,080 Speaker 1: the fit and finish and the fabrication is really good quality, 134 00:07:01,240 --> 00:07:04,120 Speaker 1: which is the whole point. It's not that old idea 135 00:07:04,200 --> 00:07:06,080 Speaker 1: of what it means to be made in China. It's 136 00:07:06,320 --> 00:07:07,800 Speaker 1: actually very well made. 137 00:07:08,040 --> 00:07:08,280 Speaker 3: True. 138 00:07:08,360 --> 00:07:11,800 Speaker 2: I haven't gotten inside of any of them yet so far. 139 00:07:11,880 --> 00:07:15,400 Speaker 2: I've just seen them, you know, parked in the garage 140 00:07:15,480 --> 00:07:16,560 Speaker 2: under the central market. 141 00:07:16,680 --> 00:07:20,000 Speaker 3: But can you please I've. 142 00:07:19,480 --> 00:07:23,040 Speaker 2: Watched the breakdown videos of them, you know, and they 143 00:07:23,040 --> 00:07:26,920 Speaker 2: look pretty fantastic. I've heard from some analysts like Nicolas 144 00:07:27,000 --> 00:07:27,880 Speaker 2: over at Data Track. 145 00:07:28,400 --> 00:07:30,880 Speaker 3: He did a trip to check out the bid cars. 146 00:07:30,880 --> 00:07:34,520 Speaker 2: He said, they're plastic e, but there's still decent competitors, 147 00:07:34,640 --> 00:07:37,080 Speaker 2: especially at that price point. And guess what, so are 148 00:07:37,120 --> 00:07:39,040 Speaker 2: all other cars at that price point plastic e? 149 00:07:39,200 --> 00:07:41,840 Speaker 3: Even good cars are plastic Yeah, you know what? 150 00:07:41,920 --> 00:07:45,200 Speaker 1: And that's so interesting because Cox Automotive has their annual 151 00:07:45,280 --> 00:07:49,440 Speaker 1: recap call and then forecasting for twenty twenty five, and basically, 152 00:07:50,360 --> 00:07:54,880 Speaker 1: I mean one of the takeaways was that affordability sells 153 00:07:55,200 --> 00:07:58,160 Speaker 1: in the market today period. And you know, of course 154 00:07:58,160 --> 00:08:00,800 Speaker 1: we've got high interest rates in high prices that are 155 00:08:01,000 --> 00:08:07,480 Speaker 1: are affecting retail purchases and things are more expensive than ever, 156 00:08:07,840 --> 00:08:11,640 Speaker 1: so affordability cells that was kind of there. 157 00:08:12,320 --> 00:08:13,560 Speaker 3: I agree, it's kind of like. 158 00:08:13,520 --> 00:08:17,200 Speaker 1: A duh, but apparently more than ever going into twenty 159 00:08:17,200 --> 00:08:17,680 Speaker 1: twenty five. 160 00:08:18,160 --> 00:08:20,280 Speaker 2: Well, you know, Bloomberg News you may have seen a 161 00:08:20,280 --> 00:08:23,120 Speaker 2: few weeks ago, did a great story about how the 162 00:08:23,240 --> 00:08:26,480 Speaker 2: high price of new cars is driving even wealthy people 163 00:08:26,880 --> 00:08:29,520 Speaker 2: to abandon the new car market and look at used cars. 164 00:08:29,560 --> 00:08:32,560 Speaker 3: We interviewed I think a doctor in West. 165 00:08:32,360 --> 00:08:34,280 Speaker 2: Palm Beach who was like yo, I used to buy 166 00:08:34,280 --> 00:08:36,840 Speaker 2: a nu Mercedes or at least a Numercedes every two years, 167 00:08:36,880 --> 00:08:40,520 Speaker 2: and now the price has doubled, So I'm going to 168 00:08:40,559 --> 00:08:44,600 Speaker 2: look at the used market. It's it's the price is 169 00:08:44,640 --> 00:08:47,320 Speaker 2: really that are the big problem. They've just pushed so 170 00:08:47,400 --> 00:08:51,280 Speaker 2: many people out. And once you're once, you're not gonna 171 00:08:51,320 --> 00:08:54,160 Speaker 2: spend the money on something that the heart wants. Once 172 00:08:54,200 --> 00:08:57,320 Speaker 2: you start thinking about something that you know you need 173 00:08:57,440 --> 00:09:00,840 Speaker 2: or the wallet has to then and you no longer 174 00:09:00,880 --> 00:09:03,040 Speaker 2: care about paying a mid range price. So it's either 175 00:09:03,120 --> 00:09:05,640 Speaker 2: you get something that you really want, you send for it, 176 00:09:06,200 --> 00:09:08,760 Speaker 2: or you say no, I'll pay eleven thousand dollars. 177 00:09:10,040 --> 00:09:16,480 Speaker 1: Completely commute, right, yeah, completely completely. Another interesting thing that 178 00:09:16,520 --> 00:09:20,959 Speaker 1: Cocks shared to that point was that subcompike SUVs and 179 00:09:21,040 --> 00:09:25,400 Speaker 1: compact cars had the largest market shares in twenty twenty four, 180 00:09:25,880 --> 00:09:29,360 Speaker 1: and mid size SUVs and full size pickups had the 181 00:09:29,720 --> 00:09:34,000 Speaker 1: biggest loss. Again, to your point, like people are doubt, 182 00:09:34,040 --> 00:09:38,240 Speaker 1: they're they're gravitating smaller, and they're gravitating toward affordability. 183 00:09:39,280 --> 00:09:41,400 Speaker 3: For sure. In America, a full size pickup is a 184 00:09:41,440 --> 00:09:42,520 Speaker 3: luxury vehicle. 185 00:09:42,240 --> 00:09:46,240 Speaker 1: Now completely completely like I was really, you know, on 186 00:09:46,320 --> 00:09:49,559 Speaker 1: my end of your car list, we included, which we 187 00:09:49,679 --> 00:09:53,400 Speaker 1: discussed on your TV show, Uh, the Ford F two 188 00:09:53,280 --> 00:09:56,280 Speaker 1: point fifty King Ranch which starts at like seventy five 189 00:09:56,320 --> 00:09:59,840 Speaker 1: thousand dollars, which was a to me seemed oh wow, 190 00:10:00,080 --> 00:10:01,360 Speaker 1: got one under one hundred thousand. 191 00:10:02,520 --> 00:10:03,440 Speaker 3: Yes, I think for sure. 192 00:10:03,880 --> 00:10:06,800 Speaker 2: When when you say that price, I thought really for 193 00:10:06,840 --> 00:10:09,560 Speaker 2: the diesel, like, if I got an F two fifty 194 00:10:09,679 --> 00:10:11,600 Speaker 2: King r Ants with the big diesel motor, I would 195 00:10:11,600 --> 00:10:14,480 Speaker 2: expect to pay at least ninety grand I mean. 196 00:10:14,600 --> 00:10:17,080 Speaker 1: Yeah, that price doesn't include all the add ons and 197 00:10:17,120 --> 00:10:19,600 Speaker 1: extras we have. That's the qualifier. That's you know, like 198 00:10:20,000 --> 00:10:22,800 Speaker 1: the listed MSRP. I have a feeling if you go 199 00:10:22,840 --> 00:10:26,520 Speaker 1: to the automaker you might be suckered into adding some 200 00:10:26,559 --> 00:10:27,120 Speaker 1: things to that. 201 00:10:27,200 --> 00:10:29,600 Speaker 2: But by the way, we didn't, so that was on 202 00:10:30,240 --> 00:10:32,560 Speaker 2: my TV show, but we didn't talk about your list yet. 203 00:10:32,640 --> 00:10:37,680 Speaker 2: So well that ends on the big one. Yeah, it 204 00:10:37,720 --> 00:10:39,680 Speaker 2: is a great segue. So we'll end on that, but 205 00:10:39,720 --> 00:10:42,760 Speaker 2: I want to touch on a few others. Sure, because 206 00:10:42,800 --> 00:10:46,840 Speaker 2: I saw, I know, the Fiat Chinko. 207 00:10:46,520 --> 00:10:49,640 Speaker 1: One hundred what do you call it, Well, I call 208 00:10:49,679 --> 00:10:54,120 Speaker 1: it the five hundred D but chinkinta yeah that too. 209 00:10:54,400 --> 00:10:56,679 Speaker 2: I know that was on your list and we both 210 00:10:56,840 --> 00:11:00,000 Speaker 2: I loved that car. Also, I drove the five hundred, 211 00:11:00,280 --> 00:11:03,400 Speaker 2: the little electric Fiat five hundred in red, and I 212 00:11:03,400 --> 00:11:04,320 Speaker 2: thought it was amazing. 213 00:11:04,760 --> 00:11:06,400 Speaker 1: That goes to your point of if you're not going 214 00:11:06,480 --> 00:11:08,800 Speaker 1: to have a huge expense of something, just go the 215 00:11:08,800 --> 00:11:12,640 Speaker 1: opposite direction and get like the most affordable thing. 216 00:11:13,360 --> 00:11:13,880 Speaker 3: Yeah. 217 00:11:13,920 --> 00:11:16,400 Speaker 2: Well, to me, even that's a little bit luxurious because 218 00:11:16,440 --> 00:11:18,120 Speaker 2: it was over thirty grand. 219 00:11:17,880 --> 00:11:19,640 Speaker 1: Right, yes, yeah, I think thirty five. 220 00:11:20,760 --> 00:11:24,840 Speaker 2: For a compact electric car. I mean that seems a 221 00:11:24,840 --> 00:11:27,120 Speaker 2: little much if I'm trying to save money. I'm looking 222 00:11:27,160 --> 00:11:31,400 Speaker 2: for something used at like twenty, right, So I think 223 00:11:31,440 --> 00:11:34,520 Speaker 2: it's a it is deserving of a sort of a 224 00:11:34,640 --> 00:11:39,000 Speaker 2: slightly luxurious or let's say, premium, you know, price, because 225 00:11:39,160 --> 00:11:42,400 Speaker 2: it's the design is beautiful, the paint was so nice, 226 00:11:42,559 --> 00:11:45,640 Speaker 2: the interior is nicely laid out, it was fun to drive, 227 00:11:45,679 --> 00:11:47,040 Speaker 2: its zippy. 228 00:11:47,120 --> 00:11:51,240 Speaker 1: To me, that little car fell into the category of 229 00:11:51,679 --> 00:11:55,760 Speaker 1: it's something that feels special. And this is an aspect 230 00:11:55,760 --> 00:11:58,560 Speaker 1: of luxury that has nothing to do with price and 231 00:11:58,679 --> 00:12:01,440 Speaker 1: everything to do with how it makes you feel, and 232 00:12:01,679 --> 00:12:05,439 Speaker 1: the story behind it, and to me, with this Italian 233 00:12:05,520 --> 00:12:10,480 Speaker 1: heritage behind it, and just the attention to detail, like 234 00:12:10,520 --> 00:12:13,880 Speaker 1: you said, like it did look extremely sharp in the 235 00:12:13,920 --> 00:12:17,560 Speaker 1: liveries that they're offering. It just feels special. It has 236 00:12:17,600 --> 00:12:20,720 Speaker 1: nothing to do with the price necessarily, although yeah, thirty 237 00:12:20,720 --> 00:12:23,240 Speaker 1: six thousand dollars is nothing. 238 00:12:23,320 --> 00:12:26,200 Speaker 3: Well, so that's the thing it is. 239 00:12:26,720 --> 00:12:29,280 Speaker 2: I thought the price tag was to me, that's a 240 00:12:29,320 --> 00:12:31,280 Speaker 2: lot of money, right, because I could be getting two 241 00:12:31,679 --> 00:12:34,680 Speaker 2: great motorcycles for that. But then I saw a story 242 00:12:34,679 --> 00:12:39,120 Speaker 2: in Axios that says a Fiat dealership in Colorado is 243 00:12:39,200 --> 00:12:42,480 Speaker 2: offering a twenty twenty four Fiat five hundred E for 244 00:12:42,720 --> 00:12:45,559 Speaker 2: zero dollars per month and no down payment. 245 00:12:46,440 --> 00:12:47,120 Speaker 1: What's the catch. 246 00:12:48,600 --> 00:12:50,920 Speaker 2: That's what I'm looking for. You get ten thousand miles 247 00:12:50,920 --> 00:12:53,480 Speaker 2: a year. I'm reading the Axios story. Ten thousand miles 248 00:12:53,800 --> 00:12:58,440 Speaker 2: a year for free. You have to pay taxes totaling 249 00:12:58,520 --> 00:13:02,679 Speaker 2: thirteen hundred plus regiment registration fees of three ninety five. 250 00:13:03,200 --> 00:13:05,000 Speaker 2: You have to pay a disposition fee at the end 251 00:13:05,360 --> 00:13:08,560 Speaker 2: of the lease. Of the twenty seven months lease. I 252 00:13:08,600 --> 00:13:13,120 Speaker 2: don't know what it is, but I think the idea 253 00:13:13,360 --> 00:13:16,400 Speaker 2: is they just want the credits. 254 00:13:17,960 --> 00:13:22,000 Speaker 3: Interesting, they just want the sort of EPA credit. 255 00:13:22,360 --> 00:13:26,120 Speaker 2: Yeah, so I guess at the end you pay the 256 00:13:26,160 --> 00:13:30,640 Speaker 2: disposition fee is fairly substantial. It's like seventeen thousand, okay, 257 00:13:30,640 --> 00:13:36,640 Speaker 2: but still for twenty seven months and nothing up front. 258 00:13:37,320 --> 00:13:38,880 Speaker 2: Like if you want a car now and you only 259 00:13:38,880 --> 00:13:43,480 Speaker 2: have thirteen well, let's say fifteen ninety five in cash, 260 00:13:43,720 --> 00:13:45,880 Speaker 2: you can pay nothing for the next two years and 261 00:13:45,920 --> 00:13:46,520 Speaker 2: three months. 262 00:13:46,600 --> 00:13:47,599 Speaker 1: This is in Colorado. 263 00:13:47,960 --> 00:13:51,480 Speaker 2: Yeah, okay, all right, let's get to the big Cahuna. 264 00:13:52,000 --> 00:13:52,760 Speaker 3: Car of the year. 265 00:13:53,600 --> 00:13:57,280 Speaker 1: Car of the year. Anyone who's really followed along won't 266 00:13:57,280 --> 00:14:01,959 Speaker 1: be surprised. It's the twelve cylinder Ferrari, the Ferrari Dodchi Chilindre. 267 00:14:02,559 --> 00:14:05,240 Speaker 1: I still am probably gonna get killed for saying it 268 00:14:05,320 --> 00:14:05,839 Speaker 1: like that, but. 269 00:14:06,440 --> 00:14:09,720 Speaker 2: I think Americans are safe just calling it the twelve cylinder, 270 00:14:09,920 --> 00:14:10,480 Speaker 2: right if you. 271 00:14:11,960 --> 00:14:14,080 Speaker 3: If you walk into your Ferrari dealer. 272 00:14:13,880 --> 00:14:16,000 Speaker 2: And you and they know you, and you know them, 273 00:14:16,040 --> 00:14:18,679 Speaker 2: and you're there to pick up you say, hey, I'm 274 00:14:18,720 --> 00:14:19,840 Speaker 2: here to pick up my twelve fells. 275 00:14:20,440 --> 00:14:24,240 Speaker 1: Also, yeah, but also there are many there are multiple 276 00:14:24,280 --> 00:14:27,680 Speaker 1: twelve cylinder Ferraris. So it is a little confusing. I mean, 277 00:14:27,680 --> 00:14:32,000 Speaker 1: admittedly so, and I do think Ferrari laughs. I think 278 00:14:32,000 --> 00:14:35,760 Speaker 1: this is their inside joke of if you can't speak 279 00:14:35,800 --> 00:14:39,040 Speaker 1: the language, then maybe you shouldn't buy the car. You know, 280 00:14:39,240 --> 00:14:42,160 Speaker 1: I might have This feels very wink in a nod, 281 00:14:43,240 --> 00:14:46,200 Speaker 1: But at any rate, I love this car so much 282 00:14:46,320 --> 00:14:49,880 Speaker 1: because it's unusual and it has a point of view 283 00:14:49,880 --> 00:14:55,160 Speaker 1: and a personality in a sea of appliances. Yes, it's expensive, 284 00:14:55,200 --> 00:14:58,800 Speaker 1: it's almost. It's four hundred and fifty nine thousand dollars starting. 285 00:14:59,360 --> 00:15:05,160 Speaker 1: It's a now vitually aspirated V twelve. It looks kind 286 00:15:05,240 --> 00:15:08,200 Speaker 1: of like a Ferrari Daytona at the front. It's got 287 00:15:08,240 --> 00:15:13,000 Speaker 1: some interesting elements in the rear, like just almost it's 288 00:15:13,160 --> 00:15:15,000 Speaker 1: I don't want to call it a hatchback, but it's 289 00:15:16,200 --> 00:15:18,800 Speaker 1: It kind of looks like a Ferrari FF, which I 290 00:15:18,840 --> 00:15:21,600 Speaker 1: know we all love and underrated. I just like it. 291 00:15:21,600 --> 00:15:27,200 Speaker 1: It's weird. The interior is very similar and just like 292 00:15:27,280 --> 00:15:31,080 Speaker 1: the Ferrari Roma, another Ferrari that I love. It's got 293 00:15:31,080 --> 00:15:34,920 Speaker 1: a good combination of screens and actual buttons and knobs. 294 00:15:35,560 --> 00:15:39,760 Speaker 1: Of course, it drives beautifully. It's so fast. Zero to 295 00:15:39,800 --> 00:15:45,000 Speaker 1: sixty two is two point nine seconds. I just love it. 296 00:15:45,000 --> 00:15:47,880 Speaker 1: It's got a personality. It's cool, and I think it's 297 00:15:47,880 --> 00:15:49,760 Speaker 1: going to age really beautifully too. 298 00:15:51,040 --> 00:15:54,400 Speaker 2: I don't think you're wrong. I definitely agree with you. 299 00:15:54,480 --> 00:15:57,720 Speaker 2: I think there's some weirdness about it. It's weird, yeah, 300 00:15:58,400 --> 00:16:02,200 Speaker 2: which which is cool because, let's face it, if you 301 00:16:02,400 --> 00:16:08,200 Speaker 2: just want a beautiful, elegant, you know, pen and Farina 302 00:16:08,440 --> 00:16:11,680 Speaker 2: penned Ferrari twelve cylinder, there are many out there to 303 00:16:11,720 --> 00:16:12,360 Speaker 2: choose from. 304 00:16:12,640 --> 00:16:13,760 Speaker 3: They've already done that. 305 00:16:13,880 --> 00:16:16,480 Speaker 2: You know. They have to push the boundaries a little 306 00:16:16,520 --> 00:16:20,720 Speaker 2: bit because you know, I can go buy a five 307 00:16:20,720 --> 00:16:23,000 Speaker 2: point fifty Maronello if I want a gated shifter, if 308 00:16:23,000 --> 00:16:24,120 Speaker 2: I want a new one, I can get an a 309 00:16:24,200 --> 00:16:28,680 Speaker 2: twelve super Fast if I have the money, obviously, and 310 00:16:28,720 --> 00:16:29,040 Speaker 2: if you. 311 00:16:29,040 --> 00:16:31,040 Speaker 3: Have all those, you want something that looks a little 312 00:16:31,040 --> 00:16:31,560 Speaker 3: bit different. 313 00:16:32,080 --> 00:16:35,640 Speaker 1: Yeah, And it's. 314 00:16:34,600 --> 00:16:37,960 Speaker 3: Different but same, same, it's very similar. It's in the 315 00:16:38,160 --> 00:16:38,640 Speaker 3: in the same. 316 00:16:40,160 --> 00:16:41,960 Speaker 1: When you look at it, you know it's a Ferrari, 317 00:16:42,120 --> 00:16:46,040 Speaker 1: but you also know, oh, it's that Ferrari, like, oh, 318 00:16:46,320 --> 00:16:49,840 Speaker 1: you know it's that one. You know it's obviously a Ferrari, 319 00:16:49,920 --> 00:16:52,880 Speaker 1: but it's also a very specific Ferrari. 320 00:17:02,280 --> 00:17:05,399 Speaker 2: So we're gonna play the interview of Benedette Opina, the 321 00:17:05,440 --> 00:17:08,959 Speaker 2: CEO Ferrari, you dropped by the office, and I have 322 00:17:09,040 --> 00:17:12,119 Speaker 2: all of these like poor person questions, why don't you 323 00:17:12,160 --> 00:17:14,880 Speaker 2: make a stick shift? You know, why all the computers? 324 00:17:14,920 --> 00:17:17,639 Speaker 2: Why are you downsizing to a V six for the 325 00:17:17,680 --> 00:17:21,200 Speaker 2: supercar for the F eighty And what I realized when 326 00:17:21,240 --> 00:17:25,439 Speaker 2: I spoke with him is something that's obvious and that 327 00:17:25,480 --> 00:17:27,080 Speaker 2: shows up in the comments every time. 328 00:17:27,640 --> 00:17:28,359 Speaker 3: It's not for me. 329 00:17:28,680 --> 00:17:32,920 Speaker 2: I'm not their target market. You know, frankly, very few 330 00:17:32,960 --> 00:17:35,000 Speaker 2: of our listeners are going to be their target market. 331 00:17:35,119 --> 00:17:38,320 Speaker 2: I mean, yes, you quoted that four hundred whatever, but 332 00:17:38,359 --> 00:17:40,680 Speaker 2: the truth is you're not gonna get it unless you've 333 00:17:40,720 --> 00:17:43,120 Speaker 2: already bought like three or four other five hundred thousand 334 00:17:43,160 --> 00:17:47,840 Speaker 2: dollars Ferraris. So it's a totally different group of people 335 00:17:48,359 --> 00:17:52,399 Speaker 2: who genuinely give zero f about having a stick shift 336 00:17:52,600 --> 00:17:57,240 Speaker 2: or the purest you know, automotive feeling. They want the 337 00:17:57,320 --> 00:18:00,760 Speaker 2: newest thing that's closest to F one technology that they 338 00:18:00,800 --> 00:18:05,200 Speaker 2: can get that screams, I'm so rich that I don't 339 00:18:05,280 --> 00:18:06,120 Speaker 2: need to be able to. 340 00:18:06,080 --> 00:18:08,480 Speaker 3: Pronounce the name of the car I bought, you know. 341 00:18:08,640 --> 00:18:12,800 Speaker 1: Ah, yes, And you know, of course, the rest of 342 00:18:12,880 --> 00:18:15,520 Speaker 1: us love to dream and That's part of the beauty 343 00:18:15,560 --> 00:18:19,680 Speaker 1: of cars and sharing cars, because you still we still 344 00:18:19,760 --> 00:18:22,720 Speaker 1: feel like we can almost touch it, and we can 345 00:18:22,760 --> 00:18:25,080 Speaker 1: imagine what color we would get if we were getting one, 346 00:18:25,119 --> 00:18:27,879 Speaker 1: and we can imagine how we would spect the interior. 347 00:18:28,600 --> 00:18:32,119 Speaker 1: And I have to say, I don't think every person 348 00:18:32,119 --> 00:18:34,840 Speaker 1: who buys a Ferrari is the type of person that 349 00:18:34,880 --> 00:18:35,600 Speaker 1: you describe. 350 00:18:35,960 --> 00:18:40,960 Speaker 2: I you know, now the newest Twelves Billainder from the dealer, right. 351 00:18:41,520 --> 00:18:44,680 Speaker 1: No, Look, there are plenty of Ferrari owners who I've 352 00:18:44,680 --> 00:18:48,080 Speaker 1: spoken with, justin in reporting, who are truly nice, humble 353 00:18:48,119 --> 00:18:52,440 Speaker 1: people who love the cars because they are really sublime 354 00:18:52,680 --> 00:18:55,840 Speaker 1: to drive, and they're really beautiful, and who happened to 355 00:18:55,880 --> 00:18:59,320 Speaker 1: think that beauty beauty for its own sake is worth 356 00:18:59,359 --> 00:19:02,120 Speaker 1: a lot. And I think there have been some other 357 00:19:02,160 --> 00:19:05,720 Speaker 1: cars that we've discussed that are like almost deliberately ugly 358 00:19:06,600 --> 00:19:10,320 Speaker 1: or jarring, and this is the opposite of that. This 359 00:19:10,480 --> 00:19:12,919 Speaker 1: is like beauty is as important as everything else that 360 00:19:12,960 --> 00:19:15,840 Speaker 1: goes into making a car, which I'm seeing less and 361 00:19:15,920 --> 00:19:18,840 Speaker 1: less of. So yeah, obviously there are some people who 362 00:19:19,000 --> 00:19:22,439 Speaker 1: just buy it so they can show off, but not 363 00:19:22,560 --> 00:19:24,199 Speaker 1: everyone who buys a Ferrari is like that. 364 00:19:24,600 --> 00:19:26,880 Speaker 2: For sure, No, there are people who appreciate the quality 365 00:19:27,280 --> 00:19:28,280 Speaker 2: and the technology. 366 00:19:28,440 --> 00:19:30,960 Speaker 3: I'm just saying for the MEAs of the world. 367 00:19:31,280 --> 00:19:33,919 Speaker 2: I look at the puro sing whatever you call it, 368 00:19:33,960 --> 00:19:39,040 Speaker 2: the purosangua, right, yeah, and you need like a Google 369 00:19:39,119 --> 00:19:43,439 Speaker 2: developed quantum computer to be able to run each corner 370 00:19:43,520 --> 00:19:45,720 Speaker 2: of the suspension, which is insane. 371 00:19:46,320 --> 00:19:49,240 Speaker 3: Just give me coil over shocks, you know. So I 372 00:19:49,240 --> 00:19:49,639 Speaker 3: don't know. 373 00:19:49,960 --> 00:19:53,560 Speaker 2: Anyway, let's get into the interview here. As Benedetto Vinya, 374 00:19:53,600 --> 00:19:57,000 Speaker 2: the CEO of Ferrari, Ferrari had it turns out a 375 00:19:57,040 --> 00:20:00,800 Speaker 2: great season. I mean, fantastic improvement. You almost won the 376 00:20:00,800 --> 00:20:04,359 Speaker 2: Constructors Championship. You're only fourteen points off. What did you think? 377 00:20:04,520 --> 00:20:06,520 Speaker 4: I think that the team did a great job. This 378 00:20:06,680 --> 00:20:10,479 Speaker 4: year has been, as you said, fantastic year. Unfortunately we 379 00:20:10,480 --> 00:20:13,480 Speaker 4: were not the first one, but I congratulated really with 380 00:20:13,560 --> 00:20:17,679 Speaker 4: all the team, from Fred, the all the mechanics engineers, 381 00:20:18,320 --> 00:20:20,760 Speaker 4: the two pilot. I think this is a good launch 382 00:20:20,840 --> 00:20:24,359 Speaker 4: pedals for next year. I think that really the team 383 00:20:25,280 --> 00:20:28,000 Speaker 4: to serve a big thank you gratzia from all the 384 00:20:28,040 --> 00:20:31,400 Speaker 4: people from the fan, from the colleague. 385 00:20:31,520 --> 00:20:32,720 Speaker 5: So I'm very very happy. 386 00:20:32,800 --> 00:20:35,719 Speaker 2: I mean, it's you know, in my mind, Ferrari is 387 00:20:35,720 --> 00:20:39,800 Speaker 2: more connected to Formula One than pretty much any other brand. 388 00:20:40,119 --> 00:20:44,399 Speaker 2: And I grew up with Michael Schumacher and the Tifosi, 389 00:20:44,840 --> 00:20:49,720 Speaker 2: I mean total domination. It was amazing. And now you 390 00:20:49,800 --> 00:20:52,760 Speaker 2: have the chance to hire, or you have hired, you 391 00:20:52,800 --> 00:20:55,440 Speaker 2: have the chance to race with someone else who people 392 00:20:55,480 --> 00:20:57,639 Speaker 2: think may be the greatest driver of all time. What 393 00:20:57,640 --> 00:21:00,440 Speaker 2: are you looking forward to doing in twenty twenty five 394 00:21:00,440 --> 00:21:01,159 Speaker 2: with Lewis Hamilton. 395 00:21:01,359 --> 00:21:03,840 Speaker 4: We are looking for Louis to join our team. We 396 00:21:03,880 --> 00:21:08,640 Speaker 4: are looking for another great season. We will do our 397 00:21:08,720 --> 00:21:11,679 Speaker 4: best to make sure that, let's say we achieve we 398 00:21:11,760 --> 00:21:14,480 Speaker 4: are competitive. I think it's important in this sport, like 399 00:21:14,520 --> 00:21:16,760 Speaker 4: in all the sport, to be competitive and to be 400 00:21:17,840 --> 00:21:21,399 Speaker 4: always to give the best. What is important in this sport, 401 00:21:21,600 --> 00:21:24,679 Speaker 4: and this is the sense of our brand, is to 402 00:21:24,800 --> 00:21:27,160 Speaker 4: keep alive, the will to progress, the will to make 403 00:21:27,200 --> 00:21:32,040 Speaker 4: always something better. I think Lewis will contribute will help us. 404 00:21:32,200 --> 00:21:34,720 Speaker 2: I mean you are competitive already, you showed this year 405 00:21:34,760 --> 00:21:37,600 Speaker 2: and he is obvious an incredibly skilled driver. 406 00:21:38,040 --> 00:21:39,439 Speaker 5: But I think you know, a lot. 407 00:21:39,280 --> 00:21:43,600 Speaker 2: Of people feel that either Ferrari was selling cars to 408 00:21:43,720 --> 00:21:47,640 Speaker 2: race or racing to sell cars. And when we were 409 00:21:47,680 --> 00:21:49,280 Speaker 2: just talking to you, and I just sat in a 410 00:21:49,280 --> 00:21:51,840 Speaker 2: conference room and had an off record conversation. 411 00:21:51,400 --> 00:21:51,960 Speaker 5: For a little bit. 412 00:21:52,040 --> 00:21:55,560 Speaker 2: I think you highlighted the important sort of symbiotic relationship 413 00:21:55,600 --> 00:21:59,160 Speaker 2: between racing and business. It's not one or the other, 414 00:21:59,640 --> 00:22:01,760 Speaker 2: not one for the other, but they both really help 415 00:22:01,800 --> 00:22:02,440 Speaker 2: each other. 416 00:22:02,480 --> 00:22:04,720 Speaker 5: The same biosis, as you say, is very important. Matt. 417 00:22:05,280 --> 00:22:07,840 Speaker 4: I think, as I told you, there are three important 418 00:22:08,240 --> 00:22:12,199 Speaker 4: message and values for the racing team for the company overall. 419 00:22:12,359 --> 00:22:16,080 Speaker 4: One is all the technology innovation we do on the 420 00:22:16,080 --> 00:22:18,680 Speaker 4: track that we can bring on the road. Two, it 421 00:22:18,720 --> 00:22:21,520 Speaker 4: gives us a commercial platform. It is interesting for mini 422 00:22:21,520 --> 00:22:24,960 Speaker 4: sponsors many players that share the same values. And three, 423 00:22:25,400 --> 00:22:28,800 Speaker 4: it is a constant reminder that the only way for 424 00:22:28,840 --> 00:22:30,760 Speaker 4: a company to business stadium well in the long term 425 00:22:30,840 --> 00:22:34,600 Speaker 4: is this continuous will to progress and aving a sport 426 00:22:34,680 --> 00:22:38,120 Speaker 4: team embedded in the company. I think it's a big 427 00:22:38,160 --> 00:22:40,679 Speaker 4: asset because really it remembers all of us that one 428 00:22:40,720 --> 00:22:43,840 Speaker 4: weekend you went in that the one may you may lose, 429 00:22:44,000 --> 00:22:47,160 Speaker 4: but you never lose you always learn. That's very important. 430 00:22:47,240 --> 00:22:49,440 Speaker 2: I mean, I think it's fascinating, a fascinating way to 431 00:22:49,440 --> 00:22:52,680 Speaker 2: think about it. And also you mentioned the will to progress, 432 00:22:52,760 --> 00:22:56,199 Speaker 2: and I'm an old guy the kind who's stuck in 433 00:22:56,240 --> 00:22:59,679 Speaker 2: the past. I was really surprised when you came out 434 00:22:59,720 --> 00:23:02,639 Speaker 2: with the eighty that had a V six, because I 435 00:23:02,760 --> 00:23:06,840 Speaker 2: have thought, you know, a Ferrari supercar has to have 436 00:23:06,880 --> 00:23:10,240 Speaker 2: a V twelve or a turbo charged V eight. You know, 437 00:23:10,320 --> 00:23:12,399 Speaker 2: I'm from the days of the F forty when I 438 00:23:12,440 --> 00:23:14,600 Speaker 2: was in high school. That was the poster you know 439 00:23:14,640 --> 00:23:15,160 Speaker 2: we had on. 440 00:23:15,200 --> 00:23:17,720 Speaker 5: Eh turbo, Yeah, eh turbo exactly. 441 00:23:18,040 --> 00:23:20,359 Speaker 2: And then I looked on your website and I saw 442 00:23:20,680 --> 00:23:22,720 Speaker 2: welcome to the era of V six. I think it 443 00:23:22,760 --> 00:23:24,560 Speaker 2: was on the two ninety six if you click internet. 444 00:23:26,000 --> 00:23:29,600 Speaker 2: Is that directly derived from Formula one racing? Is that 445 00:23:29,760 --> 00:23:31,760 Speaker 2: from the power plant on the track? That's what you 446 00:23:31,800 --> 00:23:33,440 Speaker 2: want in your most important supercoar. 447 00:23:33,720 --> 00:23:35,600 Speaker 4: I would like to tell you that today if you 448 00:23:35,640 --> 00:23:37,600 Speaker 4: take a Lemon Iper car, if you take F one, 449 00:23:37,720 --> 00:23:39,320 Speaker 4: they are all V six hybrid. 450 00:23:39,600 --> 00:23:39,879 Speaker 5: Yeah. 451 00:23:40,560 --> 00:23:43,040 Speaker 4: And when you think about the pinnacle of the technology, 452 00:23:43,040 --> 00:23:46,320 Speaker 4: when you want to do something that is pushing the limit, 453 00:23:46,480 --> 00:23:49,480 Speaker 4: well you need to stick to something that is the 454 00:23:49,520 --> 00:23:52,440 Speaker 4: living digis performances, and V six hybrid is one of those. 455 00:23:52,760 --> 00:23:57,239 Speaker 4: Just consider that our thermal engine in that car is 456 00:23:57,280 --> 00:24:00,320 Speaker 4: more than three hundred or spower per liter, and then 457 00:24:00,320 --> 00:24:03,920 Speaker 4: on top of the three leaders you ad the additional 458 00:24:03,920 --> 00:24:06,159 Speaker 4: three hundred terminal let's say. 459 00:24:06,000 --> 00:24:06,960 Speaker 5: Electric horse power. 460 00:24:07,359 --> 00:24:09,560 Speaker 4: So I think you have to pick always the best 461 00:24:09,560 --> 00:24:13,280 Speaker 4: technology for the supercar, because the supercar is epitome of 462 00:24:13,400 --> 00:24:17,000 Speaker 4: the best let's say car you can make with technology 463 00:24:17,160 --> 00:24:18,280 Speaker 4: you have available at that time. 464 00:24:18,960 --> 00:24:24,080 Speaker 2: You also, though, pay homage to your heritage with design cues. 465 00:24:24,240 --> 00:24:26,600 Speaker 2: I mean, in the twelve cylinder car, I can see 466 00:24:26,600 --> 00:24:31,320 Speaker 2: the Daytona very clearly, and the SUV, the puro saying. 467 00:24:31,080 --> 00:24:33,520 Speaker 5: No, no, no, no no. The suv, Matt, we don't make suv. 468 00:24:33,600 --> 00:24:36,439 Speaker 5: We suv is a sport utility. 469 00:24:37,760 --> 00:24:41,000 Speaker 2: Okay, fair, I'm just trying to avoid an attempt at 470 00:24:41,080 --> 00:24:43,399 Speaker 2: pronouncing the Italian name because I know I'm going to 471 00:24:43,480 --> 00:24:45,160 Speaker 2: butcher heuro sanguine. 472 00:24:45,160 --> 00:24:45,960 Speaker 5: I mean, you still have. 473 00:24:46,000 --> 00:24:48,040 Speaker 2: The naturally aspirated V twelve of. 474 00:24:48,000 --> 00:24:48,719 Speaker 5: The past, you know. 475 00:24:50,160 --> 00:24:52,840 Speaker 2: Is it tough to on the one hand always be 476 00:24:52,920 --> 00:24:56,359 Speaker 2: reaching forward, you know, a technology and progress, and on 477 00:24:56,400 --> 00:24:59,320 Speaker 2: the other hand, you have to pay homage to such 478 00:24:59,359 --> 00:25:01,840 Speaker 2: an important, such an iconic past. 479 00:25:02,240 --> 00:25:03,280 Speaker 5: That's the beauty of Ferrari. 480 00:25:03,560 --> 00:25:06,040 Speaker 4: That's the beauty of a luxury company as Ferrari, that 481 00:25:06,160 --> 00:25:08,600 Speaker 4: is putting together the past and the future. That is 482 00:25:08,640 --> 00:25:12,760 Speaker 4: putting together the technology for the sake of delivering unique 483 00:25:12,760 --> 00:25:16,520 Speaker 4: emotion to our client. Because when you have the opportunity 484 00:25:16,520 --> 00:25:19,560 Speaker 4: to work for a company as Ferrari, everyone from first 485 00:25:19,560 --> 00:25:22,440 Speaker 4: to lust can put together the two dimensions the past 486 00:25:22,480 --> 00:25:24,120 Speaker 4: in the future. I like to say, in this way, 487 00:25:24,240 --> 00:25:26,960 Speaker 4: we all have two eyes. Okay, with one eye we 488 00:25:27,040 --> 00:25:28,679 Speaker 4: look at the past. With one eye we look at 489 00:25:28,680 --> 00:25:30,399 Speaker 4: the future, and then we have the brain that is 490 00:25:30,440 --> 00:25:33,800 Speaker 4: putting them together. That's what we do. Everyone in Ferrari 491 00:25:33,880 --> 00:25:35,919 Speaker 4: is doing it this way. It's not good when you 492 00:25:35,920 --> 00:25:38,640 Speaker 4: look only to the past. It's not good. Only when 493 00:25:38,680 --> 00:25:41,960 Speaker 4: you look, let's say, only to the futures. To look 494 00:25:42,160 --> 00:25:44,320 Speaker 4: at both dimensions and put them together. And that's what 495 00:25:44,359 --> 00:25:44,600 Speaker 4: we do. 496 00:25:45,200 --> 00:25:49,159 Speaker 2: I always wonder, and I'm sure everyone asks you. I 497 00:25:49,160 --> 00:25:52,640 Speaker 2: know Hannah has said. She asked, already are we ever 498 00:25:52,680 --> 00:25:55,600 Speaker 2: going to see a manual transmission in a Ferrari again? 499 00:25:55,680 --> 00:25:59,960 Speaker 2: Because I had the opportunity to drive a listener's car. 500 00:26:00,240 --> 00:26:02,639 Speaker 2: He has a three P fifty five and with the 501 00:26:02,680 --> 00:26:06,560 Speaker 2: gated shifter einety seven, I mean like goosebumps. I had 502 00:26:06,560 --> 00:26:08,320 Speaker 2: the hair standing up on the back of my neck 503 00:26:08,400 --> 00:26:12,000 Speaker 2: and just you know I wasn't perfect at doing my shifts, 504 00:26:12,480 --> 00:26:14,440 Speaker 2: but I thought, if I had this car, I would 505 00:26:14,440 --> 00:26:17,479 Speaker 2: spend every day practicing like it's such an amazing feeling, 506 00:26:17,560 --> 00:26:21,480 Speaker 2: the sound, And of course it's not the fastest sports 507 00:26:21,480 --> 00:26:23,840 Speaker 2: car in the world, it's probably no longer the best 508 00:26:23,840 --> 00:26:26,960 Speaker 2: handling sports car. But it was just the involvement and 509 00:26:27,000 --> 00:26:30,760 Speaker 2: the gratification that I got from hitting it right was 510 00:26:30,840 --> 00:26:33,399 Speaker 2: an amazing experience. Do we ever get that again? 511 00:26:33,800 --> 00:26:36,280 Speaker 5: Look, one point that we do with Ferrari, we never 512 00:26:36,320 --> 00:26:37,760 Speaker 5: disclosed what's gonna be the future. 513 00:26:38,119 --> 00:26:41,960 Speaker 4: It's part of this ability, it's part of the secrecy 514 00:26:42,000 --> 00:26:45,400 Speaker 4: we keep. But I can't tell you that in Ferrari 515 00:26:45,600 --> 00:26:47,520 Speaker 4: we did in the past, we are doing and what 516 00:26:47,600 --> 00:26:49,560 Speaker 4: we will do in the future. Is always to start 517 00:26:50,080 --> 00:26:54,359 Speaker 4: from the drivers, because we want to harmss the technology, 518 00:26:54,400 --> 00:26:57,000 Speaker 4: whatever they are, in a way that delivery unique emotion 519 00:26:57,480 --> 00:27:02,000 Speaker 4: to the driver. This is really important. I mean, we cannot. 520 00:27:02,400 --> 00:27:05,400 Speaker 4: I don't like to start from technology. The company does 521 00:27:05,440 --> 00:27:08,520 Speaker 4: not start from technology. The company is starting, is putting together, 522 00:27:08,640 --> 00:27:11,520 Speaker 4: is starting. Everything starts from the driver. 523 00:27:12,080 --> 00:27:13,720 Speaker 5: That's it. That's that's very important. 524 00:27:13,840 --> 00:27:16,600 Speaker 2: But you also have, I mean, the most net technologically 525 00:27:16,640 --> 00:27:19,480 Speaker 2: advanced cars in the world. I was looking at the 526 00:27:19,520 --> 00:27:24,720 Speaker 2: pure saying the suspension system is just otherworldly. I mean 527 00:27:24,760 --> 00:27:28,560 Speaker 2: it's like nothing else with the spool valve shocks, but 528 00:27:28,640 --> 00:27:34,320 Speaker 2: also truly active suspension. Isn't it tough to stay on 529 00:27:34,359 --> 00:27:35,680 Speaker 2: the forefront like that? 530 00:27:35,960 --> 00:27:40,359 Speaker 4: And we we call it fast Ferrari Active suspension technology. 531 00:27:40,920 --> 00:27:44,800 Speaker 4: It is really unique. I mean I tried the Prosign. 532 00:27:44,840 --> 00:27:47,359 Speaker 4: We own some racing track and I can tell you 533 00:27:47,400 --> 00:27:50,400 Speaker 4: it's very sporty. I use this car daily and they 534 00:27:50,400 --> 00:27:53,399 Speaker 4: have a lot of fun because you really when you 535 00:27:53,480 --> 00:27:57,080 Speaker 4: when you corner you, you you feel yourself in a 536 00:27:57,200 --> 00:28:00,600 Speaker 4: in a sports car is not something the reason why 537 00:28:00,640 --> 00:28:03,600 Speaker 4: I was telling you is not an suv because suv 538 00:28:03,720 --> 00:28:08,359 Speaker 4: is bulky, is not at all sporty. And you feel 539 00:28:08,359 --> 00:28:12,200 Speaker 4: the weight well in our Prosy despite the fact that 540 00:28:12,280 --> 00:28:14,960 Speaker 4: the weight is two point one tone, you don't feel 541 00:28:15,000 --> 00:28:17,960 Speaker 4: it all the weight because with the electro mechanical components, 542 00:28:18,080 --> 00:28:21,440 Speaker 4: the Fast Ferrari active suspension technology, you don't feel the weight. 543 00:28:21,640 --> 00:28:23,520 Speaker 5: It is very light, I can imagine. 544 00:28:24,040 --> 00:28:27,600 Speaker 2: But I wonder about the difficulties of maintaining that kind 545 00:28:27,920 --> 00:28:31,280 Speaker 2: And I know maintaining a Ferrari has never been terribly 546 00:28:31,280 --> 00:28:36,960 Speaker 2: inexpensive endeavor, but how many microchips are in each corner 547 00:28:37,040 --> 00:28:40,360 Speaker 2: of the suspension. And then you've got the passenger screen 548 00:28:40,920 --> 00:28:43,640 Speaker 2: from which he or she can control most of the car. 549 00:28:43,840 --> 00:28:46,600 Speaker 2: You know, obviously not driving, but it just seemed like 550 00:28:46,720 --> 00:28:48,320 Speaker 2: a lot of tech packed in one car. 551 00:28:48,400 --> 00:28:49,600 Speaker 4: There is a lot of tech here, right, the a 552 00:28:49,600 --> 00:28:54,160 Speaker 4: lot of microchips, the Ferrari, the fast. Let's say you 553 00:28:54,200 --> 00:28:57,560 Speaker 4: are full of electric components, mechanical component. 554 00:28:57,640 --> 00:28:58,880 Speaker 5: There is a lot of software behind. 555 00:28:59,320 --> 00:29:02,280 Speaker 4: There are chips, there are sensors, there are micro controllers, 556 00:29:02,680 --> 00:29:06,000 Speaker 4: there are a power components. But let's say they are 557 00:29:06,040 --> 00:29:09,120 Speaker 4: all blended in a way to make sure that the 558 00:29:09,200 --> 00:29:11,560 Speaker 4: car is cornering in the right way. You don't lose, 559 00:29:11,600 --> 00:29:14,880 Speaker 4: you don't feel the weight. And I would like to 560 00:29:14,920 --> 00:29:17,600 Speaker 4: say the following. There are many different kinds of software 561 00:29:17,840 --> 00:29:19,840 Speaker 4: in a car. I like to say there are four 562 00:29:19,880 --> 00:29:22,760 Speaker 4: classes of software. There is a basic software, like the 563 00:29:22,760 --> 00:29:25,000 Speaker 4: software you needed to raise up and down the window. 564 00:29:25,320 --> 00:29:28,240 Speaker 4: There is the vehicle dynamic software. There is HMI software, 565 00:29:28,280 --> 00:29:31,280 Speaker 4: and there is autonomous drive software. Well, autonomous drive we 566 00:29:31,360 --> 00:29:33,520 Speaker 4: don't care too much apart from the one that are 567 00:29:33,800 --> 00:29:36,880 Speaker 4: demanded by the regulation. HMI for us is a mirroring 568 00:29:37,400 --> 00:29:39,360 Speaker 4: of what is on the radio and mobile phone or 569 00:29:39,360 --> 00:29:42,600 Speaker 4: whatever on the screen. So we invest and we develop 570 00:29:42,720 --> 00:29:47,280 Speaker 4: software for vehicle dynamics because that's where the people can 571 00:29:47,400 --> 00:29:50,080 Speaker 4: feel better and can have the Ferral experience. 572 00:29:58,120 --> 00:30:00,720 Speaker 2: On the one hand, I feel like in my mind 573 00:30:00,760 --> 00:30:03,080 Speaker 2: I'm a purist, right, but I'm not a lot. I 574 00:30:03,480 --> 00:30:06,840 Speaker 2: don't want to go back to carburetors. I don't want 575 00:30:06,960 --> 00:30:10,440 Speaker 2: to have no abs, you know, I need traction control, 576 00:30:10,560 --> 00:30:14,520 Speaker 2: especially if I have nine hundred twelve hundred. But in 577 00:30:14,560 --> 00:30:17,120 Speaker 2: a sense you have to become somewhat of a technology 578 00:30:17,200 --> 00:30:19,000 Speaker 2: company then right, And I mean that makes sense you 579 00:30:19,000 --> 00:30:21,240 Speaker 2: come from st Micro, But do you have to hire 580 00:30:21,320 --> 00:30:24,120 Speaker 2: coders at Ferrari? Do you need to develop your own 581 00:30:24,160 --> 00:30:26,360 Speaker 2: software and house or way? 582 00:30:26,680 --> 00:30:30,160 Speaker 4: When I came in the company in Inferrari three years ago, 583 00:30:30,560 --> 00:30:32,120 Speaker 4: I had the opportunity to talk with a lot of 584 00:30:32,200 --> 00:30:38,960 Speaker 4: engineers with a different background aerodynamic, mechanical, electronic, digital software. 585 00:30:39,240 --> 00:30:43,200 Speaker 4: I was really surprised by the death of know how 586 00:30:43,240 --> 00:30:46,320 Speaker 4: that is there. And you understand when you see the 587 00:30:46,360 --> 00:30:48,040 Speaker 4: kind of car that the team is able to do, 588 00:30:48,600 --> 00:30:53,360 Speaker 4: but really that the amount of know how that is 589 00:30:53,400 --> 00:30:55,280 Speaker 4: in this company is really unique. There is a lot 590 00:30:55,320 --> 00:30:57,520 Speaker 4: of innovation, There is a lot of dedication, a lot 591 00:30:57,560 --> 00:31:00,560 Speaker 4: of sense of belonging, a lot of passion. I feel 592 00:31:00,880 --> 00:31:04,000 Speaker 4: daily the passion they put to make something unique all 593 00:31:04,040 --> 00:31:04,440 Speaker 4: the time. 594 00:31:04,920 --> 00:31:07,680 Speaker 2: I actually want to talk about that. How did you 595 00:31:07,720 --> 00:31:10,000 Speaker 2: come to this job? You were telling us earlier that 596 00:31:10,040 --> 00:31:13,200 Speaker 2: you when you came in, you hit the book, started 597 00:31:13,240 --> 00:31:17,400 Speaker 2: reading everything you could about all the technological innovations that 598 00:31:17,400 --> 00:31:19,560 Speaker 2: you would need to deal with. You obviously have a 599 00:31:19,560 --> 00:31:22,360 Speaker 2: text savvy background to begin with, but you have to 600 00:31:22,400 --> 00:31:23,800 Speaker 2: have had a passion for cars. 601 00:31:23,840 --> 00:31:24,160 Speaker 5: Also. 602 00:31:24,200 --> 00:31:28,080 Speaker 2: It's not like Johnny Elkhon would hire someone who doesn't 603 00:31:28,080 --> 00:31:29,880 Speaker 2: care about cars to come and run his you know, 604 00:31:30,560 --> 00:31:31,479 Speaker 2: Crown Jewel. 605 00:31:31,640 --> 00:31:34,880 Speaker 5: So what was it. I've been always in love with cars. 606 00:31:35,280 --> 00:31:39,720 Speaker 4: I've been always in love with a product where technology 607 00:31:40,200 --> 00:31:43,960 Speaker 4: allow people to leave unique moments to deliver emotion. 608 00:31:44,680 --> 00:31:46,960 Speaker 5: So in those I able to say that. 609 00:31:47,040 --> 00:31:49,960 Speaker 4: I like also to work for companies where there is 610 00:31:49,960 --> 00:31:52,360 Speaker 4: a lot of heritage you can build on. So Ferrari 611 00:31:53,200 --> 00:31:56,240 Speaker 4: was my dream. It was also a place where you 612 00:31:56,280 --> 00:31:58,960 Speaker 4: can put together the past and the future. You put 613 00:31:59,000 --> 00:32:03,480 Speaker 4: together the story telling and the technology. I transition to 614 00:32:03,520 --> 00:32:07,760 Speaker 4: this world and with the team and all the members, 615 00:32:07,840 --> 00:32:10,160 Speaker 4: I'm having a lot of fun and there is only 616 00:32:10,160 --> 00:32:11,120 Speaker 4: one problem with Ferrari. 617 00:32:11,200 --> 00:32:13,840 Speaker 5: You know what which one is, which car to choose. 618 00:32:14,080 --> 00:32:16,080 Speaker 4: Which car to choose? Yes, but there is also another one, 619 00:32:16,400 --> 00:32:19,320 Speaker 4: the time of flies. I mean I was there three 620 00:32:19,400 --> 00:32:22,120 Speaker 4: years and a half ago. It looks like yesterday because 621 00:32:22,160 --> 00:32:24,000 Speaker 4: you see, I mean when I get out of the 622 00:32:24,040 --> 00:32:27,040 Speaker 4: office in the evening, when you see all these beautiful 623 00:32:27,080 --> 00:32:30,600 Speaker 4: cars standing on the road, when you see client coming 624 00:32:30,640 --> 00:32:33,840 Speaker 4: to see our car. We see that in the event 625 00:32:34,600 --> 00:32:37,080 Speaker 4: when we try the car on the test track, as 626 00:32:37,120 --> 00:32:39,920 Speaker 4: you say, you have goosebumps. Yes, I mean I have 627 00:32:39,960 --> 00:32:42,480 Speaker 4: the portunity to try with the test drivers different kind 628 00:32:42,520 --> 00:32:45,520 Speaker 4: of car on the test track, and it's really incredible 629 00:32:46,000 --> 00:32:49,400 Speaker 4: how the car is able to be very unique emotion 630 00:32:49,600 --> 00:32:50,200 Speaker 4: to us. 631 00:32:50,440 --> 00:32:54,040 Speaker 2: So what are your favorite? I know it's differ the 632 00:32:54,080 --> 00:32:57,440 Speaker 2: next one, okay, but I mean, like I look at 633 00:32:57,440 --> 00:33:00,280 Speaker 2: some of the even recent vehicles you've put out and 634 00:33:00,320 --> 00:33:03,280 Speaker 2: I'm just blown away, Like the roma is something that 635 00:33:03,320 --> 00:33:08,160 Speaker 2: I never would have expected from Ferrari. And it's also 636 00:33:08,480 --> 00:33:11,440 Speaker 2: i mean the entry level Ferrari or I don't know 637 00:33:11,480 --> 00:33:13,960 Speaker 2: how you describe it in the company's but I think 638 00:33:13,960 --> 00:33:16,400 Speaker 2: it's one of the most beautiful vehicles that I've ever seen. 639 00:33:16,680 --> 00:33:17,200 Speaker 5: Our car. 640 00:33:18,120 --> 00:33:20,120 Speaker 4: There are two extreme if you want. One is for 641 00:33:20,480 --> 00:33:23,560 Speaker 4: pilot and one is for sport car drivers. We have 642 00:33:23,600 --> 00:33:25,560 Speaker 4: different kind of car. We have Drama Spider. We have 643 00:33:25,560 --> 00:33:29,320 Speaker 4: the two ninety six GTB and the Git and the Spider. 644 00:33:29,760 --> 00:33:32,520 Speaker 4: Also V six we have yeah, v SX hybrid. Yeah, 645 00:33:33,240 --> 00:33:36,080 Speaker 4: we have the V eight hybrid that is s F 646 00:33:36,200 --> 00:33:38,800 Speaker 4: ninety Now. We have also a special version the XX 647 00:33:38,800 --> 00:33:42,120 Speaker 4: Spider and coupe. We have Supercar. We have the puras 648 00:33:42,840 --> 00:33:46,040 Speaker 4: I think you know. For us, it's a different Ferrari 649 00:33:46,360 --> 00:33:50,480 Speaker 4: for different moments, different Ferrari for different Ferraricti, for different 650 00:33:50,560 --> 00:33:51,200 Speaker 4: kind of client. 651 00:33:51,400 --> 00:33:52,600 Speaker 5: It depends what you want to do. 652 00:33:52,920 --> 00:33:54,880 Speaker 2: Are there any holes in that? Are there any product 653 00:33:54,880 --> 00:33:57,160 Speaker 2: holes where you're like, I think we need a station 654 00:33:57,280 --> 00:33:58,480 Speaker 2: wagon or you. 655 00:33:58,440 --> 00:34:01,120 Speaker 5: Know, we need a truck. Now I think we need. 656 00:34:00,880 --> 00:34:02,200 Speaker 2: You know, a four doors? Yeah, I mean is there 657 00:34:02,240 --> 00:34:04,760 Speaker 2: anything I think a pickup truck that would be fantastic? 658 00:34:04,880 --> 00:34:09,160 Speaker 4: Okay, Today, as I say, we are working on a 659 00:34:09,160 --> 00:34:14,799 Speaker 4: lot of interesting product we Unfortunately you are so kind, 660 00:34:15,080 --> 00:34:18,879 Speaker 4: you are very hospital here. Unfortunately I cannot, I mean 661 00:34:19,000 --> 00:34:21,120 Speaker 4: we cannot discuss. We're paying too much attention. 662 00:34:21,160 --> 00:34:23,279 Speaker 2: Which of these cars means the most to you? I mean, 663 00:34:23,280 --> 00:34:25,799 Speaker 2: I imagine the Roma was already in production when you 664 00:34:25,840 --> 00:34:29,000 Speaker 2: came on board, but it was the first the Roma. 665 00:34:29,200 --> 00:34:33,239 Speaker 4: Okay, when the first car that I saw that we 666 00:34:33,320 --> 00:34:37,120 Speaker 4: announced that after I get in the company was the Daytona. 667 00:34:37,280 --> 00:34:39,120 Speaker 4: Because I got in the company in September, it was 668 00:34:39,120 --> 00:34:42,480 Speaker 4: announcing in November and the team already did all the job, 669 00:34:42,600 --> 00:34:43,160 Speaker 4: all the work. 670 00:34:43,680 --> 00:34:44,520 Speaker 5: That was very. 671 00:34:44,360 --> 00:34:46,480 Speaker 4: Important for me because if you want this the first 672 00:34:46,480 --> 00:34:48,680 Speaker 4: car we decided together with the team, the name of 673 00:34:48,719 --> 00:34:50,600 Speaker 4: the car, I will always remember. 674 00:34:51,080 --> 00:34:52,200 Speaker 5: It's a fantastic name. 675 00:34:52,719 --> 00:34:56,919 Speaker 2: I've then on the bank turns of Daytona Raceway, which 676 00:34:56,960 --> 00:34:59,280 Speaker 2: is amazing experience in itself. 677 00:34:59,320 --> 00:35:00,359 Speaker 5: I imagine me too. 678 00:35:00,400 --> 00:35:02,840 Speaker 4: I mean, and then if you consider also what happened 679 00:35:02,840 --> 00:35:05,760 Speaker 4: over the nineteen sixty seven with the tree Ferrari. 680 00:35:05,640 --> 00:35:09,200 Speaker 5: Yes, that's really your history. That's really good bad. 681 00:35:09,320 --> 00:35:11,960 Speaker 2: Yes, not to mention the fact that I'm pretty sure 682 00:35:12,480 --> 00:35:15,160 Speaker 2: there's a Daytona in Miami. Vice right, he has a 683 00:35:15,200 --> 00:35:17,440 Speaker 2: test Rosa and a Daytona. 684 00:35:17,680 --> 00:35:20,719 Speaker 4: There is a turnabout that was a three sixty five 685 00:35:20,760 --> 00:35:24,680 Speaker 4: g TB. Yes, and I remember because that was it 686 00:35:24,760 --> 00:35:28,040 Speaker 4: was announced when I was born in nineteen sixty nine. 687 00:35:28,080 --> 00:35:30,520 Speaker 4: You know, Ferrari is a lot of cars. And you 688 00:35:30,560 --> 00:35:33,560 Speaker 4: know how I remember the year of announcement of those cars. 689 00:35:34,040 --> 00:35:36,400 Speaker 4: I associated those cars to people. I know that in 690 00:35:36,480 --> 00:35:39,719 Speaker 4: nineteen seventy five, three eight, nineteen ninety seven. 691 00:35:39,520 --> 00:35:41,920 Speaker 5: And what what what are you my car? Three eight? 692 00:35:41,920 --> 00:35:44,840 Speaker 2: You associate that with Magnum by sister, your sister, So 693 00:35:44,920 --> 00:35:46,120 Speaker 2: people you personally know. 694 00:35:46,520 --> 00:35:48,600 Speaker 4: I associate with people I know because it's easier for 695 00:35:48,680 --> 00:35:51,759 Speaker 4: me to remember this way otherwise. I mean, there are 696 00:35:51,760 --> 00:35:54,080 Speaker 4: a lot of model I mean the company did in 697 00:35:54,480 --> 00:35:57,400 Speaker 4: seventy seven years. We did around the two hundred and 698 00:35:57,440 --> 00:36:01,080 Speaker 4: fifty different kind of sports cars, tc. So I had 699 00:36:01,160 --> 00:36:05,239 Speaker 4: to find my own way. I still do a lot 700 00:36:05,280 --> 00:36:09,040 Speaker 4: of mistake, but I keep improving. So a few months 701 00:36:09,040 --> 00:36:11,200 Speaker 4: ago I send a message to the people reporting to me. 702 00:36:11,680 --> 00:36:13,920 Speaker 4: To each of them, I send the cars. So I 703 00:36:13,920 --> 00:36:16,440 Speaker 4: have one guy in nineteen eighty four this year turned 704 00:36:16,560 --> 00:36:19,400 Speaker 4: forty and it's a two eighty eighty g t O. 705 00:36:19,760 --> 00:36:22,200 Speaker 5: Very nice. You know, in this case it's easier. In 706 00:36:22,239 --> 00:36:23,160 Speaker 5: this case, it's easier. 707 00:36:23,239 --> 00:36:25,680 Speaker 4: But I have another another colleague in nineteen sixty four 708 00:36:25,800 --> 00:36:26,480 Speaker 4: to fifty GT. 709 00:36:26,600 --> 00:36:27,920 Speaker 5: Loso. I remember in. 710 00:36:27,840 --> 00:36:30,600 Speaker 2: This way, also a fantastic product. Do you have any 711 00:36:30,640 --> 00:36:32,759 Speaker 2: favorites of the classics. I mean, you have a great 712 00:36:32,760 --> 00:36:36,040 Speaker 2: gto presentation on your website, and that's an amazing car 713 00:36:36,360 --> 00:36:39,520 Speaker 2: for me, though, the magnum pi Ferrari is what kind 714 00:36:39,560 --> 00:36:41,160 Speaker 2: of defines, at least in my brain. 715 00:36:41,560 --> 00:36:44,200 Speaker 4: You know, there are several of them. The first one 716 00:36:44,200 --> 00:36:46,759 Speaker 4: I tried when I was here in the US end 717 00:36:46,760 --> 00:36:50,160 Speaker 4: of nineties was the f fifty. 718 00:36:50,480 --> 00:36:51,920 Speaker 5: There was so I. 719 00:36:51,880 --> 00:36:55,400 Speaker 4: Will always remember that that experience. But there is also 720 00:36:55,760 --> 00:36:58,080 Speaker 4: the two fifty git los and thirty sixty four. 721 00:36:58,200 --> 00:36:58,839 Speaker 5: I like a lot. 722 00:36:59,000 --> 00:37:01,440 Speaker 2: It's a very beautiful car, are of course quite pricey 723 00:37:01,480 --> 00:37:02,040 Speaker 2: at this point. 724 00:37:02,280 --> 00:37:05,560 Speaker 4: There is okay, it's not so old, it's not classic 725 00:37:05,719 --> 00:37:08,840 Speaker 4: because it's still younger than twenty years. There is the 726 00:37:08,920 --> 00:37:11,680 Speaker 4: four to five eight. There is a eight that is 727 00:37:11,760 --> 00:37:16,960 Speaker 4: for the pista is great, but that I mean it depends. 728 00:37:17,200 --> 00:37:20,759 Speaker 4: This summer. In July, I tried with a colleague the 729 00:37:20,840 --> 00:37:27,240 Speaker 4: Testarossa nineteen fifty seven. Wow, beautiful, beautiful, only four gears, 730 00:37:27,239 --> 00:37:31,000 Speaker 4: incredible how you can push each gear? 731 00:37:33,520 --> 00:37:36,000 Speaker 5: Of course not you no door to open, you have 732 00:37:36,000 --> 00:37:36,600 Speaker 5: to jump in. 733 00:37:37,000 --> 00:37:40,440 Speaker 2: So an incredible history. What about the people that work there, 734 00:37:40,440 --> 00:37:42,520 Speaker 2: I mean, you've talked a lot about when we were 735 00:37:42,640 --> 00:37:43,920 Speaker 2: having our conversation earlier. 736 00:37:43,960 --> 00:37:45,200 Speaker 5: The competence that you saw. 737 00:37:45,719 --> 00:37:48,120 Speaker 2: You were struck by the competence of the people working there. 738 00:37:48,320 --> 00:37:52,040 Speaker 2: But I wonder about also the culture. I mean in 739 00:37:52,080 --> 00:37:55,719 Speaker 2: the motor Valley. This is a place where cars are 740 00:37:56,040 --> 00:38:00,680 Speaker 2: more important than probably you know, any other place besides Stuttgarden, Detroit, right, 741 00:38:00,760 --> 00:38:04,120 Speaker 2: So it's one of the main hotspots for car culture. 742 00:38:04,880 --> 00:38:06,960 Speaker 4: It's true, it's an odd spot, the motor valid There 743 00:38:06,960 --> 00:38:10,320 Speaker 4: are a lot of competence over there, and the competents keep growing. 744 00:38:10,600 --> 00:38:14,520 Speaker 4: The competents keep accruing over the time because for example, 745 00:38:14,520 --> 00:38:17,600 Speaker 4: in motor vality, ill you know, five years ago you 746 00:38:17,719 --> 00:38:21,719 Speaker 4: did not want needed to have competence in chemistry, Now 747 00:38:21,760 --> 00:38:25,160 Speaker 4: you need to have them. Why because electric car needs 748 00:38:25,239 --> 00:38:27,879 Speaker 4: batteries and you need to have these competence. So it's 749 00:38:27,920 --> 00:38:31,400 Speaker 4: a place where the people know a lot, but also 750 00:38:31,440 --> 00:38:33,799 Speaker 4: they are willing to learn a lot. And I think 751 00:38:33,800 --> 00:38:36,759 Speaker 4: this is really important because I think that to be 752 00:38:36,840 --> 00:38:40,160 Speaker 4: sustainable as a team in the future, you need to 753 00:38:40,200 --> 00:38:43,040 Speaker 4: know a lot, but also you need to be ready 754 00:38:43,120 --> 00:38:46,440 Speaker 4: to learn a lot from whoever you from all the 755 00:38:46,480 --> 00:38:50,200 Speaker 4: people in the world. So what we did, for example, 756 00:38:50,200 --> 00:38:53,160 Speaker 4: in this respect, we created together with University and other 757 00:38:53,239 --> 00:38:57,160 Speaker 4: companies laboratory to develop, to understand and to develop the 758 00:38:57,160 --> 00:39:00,360 Speaker 4: next generation chemistry for the battery for the cell. So 759 00:39:00,400 --> 00:39:04,120 Speaker 4: that's very important because we as a company, we will 760 00:39:04,200 --> 00:39:08,359 Speaker 4: keep doing the thermal cars, naturally aspirated, we will do 761 00:39:08,440 --> 00:39:10,399 Speaker 4: the eybrid car, and. 762 00:39:10,400 --> 00:39:13,000 Speaker 5: We will do also we will do alls electric car. 763 00:39:13,440 --> 00:39:14,160 Speaker 5: Like you brought that up. 764 00:39:14,200 --> 00:39:16,879 Speaker 2: I almost forgot about it because I really couldn't care 765 00:39:16,960 --> 00:39:19,759 Speaker 2: much less about EV's. But you're still going to go 766 00:39:19,800 --> 00:39:22,480 Speaker 2: ahead with it. You just told us earlier. You're still 767 00:39:23,040 --> 00:39:25,239 Speaker 2: looking at releasing it. What a fourth quarter of twenty 768 00:39:25,239 --> 00:39:29,120 Speaker 2: twenty five. Even though other supercar makers haven't fared so 769 00:39:29,200 --> 00:39:33,080 Speaker 2: well EV's the market seems soft. 770 00:39:32,560 --> 00:39:35,560 Speaker 4: Look don't I don't comment about others because each one 771 00:39:35,600 --> 00:39:37,000 Speaker 4: has its own strategy. 772 00:39:36,640 --> 00:39:40,239 Speaker 5: But can you develop a passionate EV I think. 773 00:39:40,000 --> 00:39:43,440 Speaker 4: That this is a you know, it's a big opportunity 774 00:39:43,440 --> 00:39:45,799 Speaker 4: for us because it's a challenge, and we like to 775 00:39:45,800 --> 00:39:49,560 Speaker 4: take the challenge because the only way for us to 776 00:39:49,640 --> 00:39:53,120 Speaker 4: push the limit forward is to take challenge and to 777 00:39:53,280 --> 00:39:57,200 Speaker 4: master a unique way. Today, the interpretation we are giving 778 00:39:57,560 --> 00:40:02,200 Speaker 4: to our electric car is a our interpretation. So we 779 00:40:02,239 --> 00:40:05,320 Speaker 4: believe in the possibility to use this technology to the 780 00:40:05,640 --> 00:40:08,799 Speaker 4: unique emotion. We said the three years twenty twenty two, 781 00:40:09,239 --> 00:40:12,200 Speaker 4: we said, unveil in Q four twenty five, and we 782 00:40:12,239 --> 00:40:16,160 Speaker 4: are on track. We are testing on different tracks, and 783 00:40:16,960 --> 00:40:19,360 Speaker 4: you have to be able to wait still a few quarters. 784 00:40:19,400 --> 00:40:19,640 Speaker 5: I will. 785 00:40:19,640 --> 00:40:22,799 Speaker 2: But I mean I remember hearing stories and these may 786 00:40:22,840 --> 00:40:26,200 Speaker 2: have been unfounded rumors that aren't true, that when Ferrari 787 00:40:26,280 --> 00:40:29,200 Speaker 2: engineers first had to use turbo chargers, they were very 788 00:40:29,280 --> 00:40:32,440 Speaker 2: unhappy about bringing and now and now and now we 789 00:40:32,520 --> 00:40:35,520 Speaker 2: prize those vehicles, right, But I wonder can you do 790 00:40:35,560 --> 00:40:38,160 Speaker 2: that again with evs? I mean, do your engineers think 791 00:40:38,200 --> 00:40:40,440 Speaker 2: that it's capable of having a soul? 792 00:40:40,560 --> 00:40:44,600 Speaker 4: And Matt, I think that thinking about what's happening in 793 00:40:44,640 --> 00:40:46,960 Speaker 4: the world in general, about the main kind, there are 794 00:40:46,960 --> 00:40:52,040 Speaker 4: two things that scared people. One the fear of the 795 00:40:52,120 --> 00:40:56,320 Speaker 4: new and to the fear of the different, of the diverse. 796 00:40:56,920 --> 00:40:58,920 Speaker 4: I mean, if you see no over the course of 797 00:40:58,920 --> 00:41:02,400 Speaker 4: his story. So it's normally that people are scared about 798 00:41:02,400 --> 00:41:05,239 Speaker 4: the new. I like to say that innovation is not 799 00:41:05,280 --> 00:41:08,719 Speaker 4: democratic in the sense that not all the people see 800 00:41:08,760 --> 00:41:11,600 Speaker 4: the innovation, because if all the people would see the innovation, 801 00:41:12,000 --> 00:41:14,600 Speaker 4: then it we call it the production. I think we 802 00:41:14,680 --> 00:41:17,960 Speaker 4: see the opportunity to use also the electric and that 803 00:41:18,080 --> 00:41:20,680 Speaker 4: like to say electric engine not to motors, just to 804 00:41:20,680 --> 00:41:23,879 Speaker 4: feel it closer to the thermal engine in a unique way. 805 00:41:24,520 --> 00:41:28,719 Speaker 4: I think it's an interesting challenge. We are priest at 806 00:41:28,760 --> 00:41:31,000 Speaker 4: the stage of development where we are. We have to 807 00:41:32,200 --> 00:41:35,120 Speaker 4: go through the till the end and we will deliver 808 00:41:35,200 --> 00:41:39,080 Speaker 4: this to you know, we will make another unique Ferrari. 809 00:41:39,880 --> 00:41:42,880 Speaker 2: Okay, I'm looking forward to that. We have much time left. 810 00:41:42,920 --> 00:41:45,600 Speaker 2: But I want to ask again, going back to the culture. 811 00:41:45,880 --> 00:41:47,880 Speaker 2: You've only been there for three and a half years, 812 00:41:48,120 --> 00:41:51,879 Speaker 2: but Prirari has such a storied past, with such strong leaders. 813 00:41:52,200 --> 00:41:54,000 Speaker 2: What kind of imprint do you want to leave on 814 00:41:54,040 --> 00:41:57,560 Speaker 2: the culture? What is the unique selling point that you 815 00:41:57,600 --> 00:42:00,760 Speaker 2: bring to Ferrari and that you hope to leave with Ferrari. 816 00:42:00,920 --> 00:42:04,040 Speaker 4: That's a good point, and I think that what I 817 00:42:04,440 --> 00:42:06,120 Speaker 4: what I want to leave to the company is to 818 00:42:06,200 --> 00:42:09,120 Speaker 4: make sure that there is empowerment at all level in 819 00:42:09,160 --> 00:42:11,560 Speaker 4: the company. I want all the level in the company 820 00:42:11,600 --> 00:42:16,200 Speaker 4: to be empowered. I want all the level to contribute 821 00:42:16,440 --> 00:42:20,000 Speaker 4: to the innovation, because it's fundamental that today and in 822 00:42:20,040 --> 00:42:23,839 Speaker 4: the future the organization work more than not so much 823 00:42:23,880 --> 00:42:27,799 Speaker 4: in a hierarchical mode, but a more measured way, interconnected way. 824 00:42:28,200 --> 00:42:30,200 Speaker 4: And if I think also the progress we are doing 825 00:42:30,239 --> 00:42:33,640 Speaker 4: for example and sustainability, it's something that is happening because 826 00:42:34,320 --> 00:42:37,760 Speaker 4: the blue collars, together with the white collars, are bringing 827 00:42:37,880 --> 00:42:41,120 Speaker 4: up some new ideas. I think it's fundamental today with 828 00:42:41,200 --> 00:42:45,239 Speaker 4: all the tools we have, you know what'sapp email, we 829 00:42:45,360 --> 00:42:50,160 Speaker 4: can cause AI, but national intelligence is also important. It 830 00:42:50,239 --> 00:42:53,240 Speaker 4: will always be important because the emotional intelligence. The AI 831 00:42:53,320 --> 00:42:57,960 Speaker 4: will never have the emotional intelligence Okay, yeah, it's like 832 00:42:58,040 --> 00:43:00,640 Speaker 4: to think when you think about a man is ahead, 833 00:43:00,680 --> 00:43:03,840 Speaker 4: but there's also the gat okay, yeah, is only a 834 00:43:03,920 --> 00:43:07,040 Speaker 4: man with big brain, but there is also a gut 835 00:43:07,040 --> 00:43:09,600 Speaker 4: feeling that makes the difference. So what I want to say, 836 00:43:09,600 --> 00:43:12,360 Speaker 4: I would I would like to leave a company that 837 00:43:12,440 --> 00:43:16,280 Speaker 4: there's a culture that is more suitable for the challenge 838 00:43:16,680 --> 00:43:19,080 Speaker 4: that the company will live in the future. I am 839 00:43:19,200 --> 00:43:21,880 Speaker 4: very pleased we are doing very good progress in this direction. 840 00:43:22,680 --> 00:43:23,840 Speaker 4: Many others will do together. 841 00:43:24,280 --> 00:43:24,360 Speaker 3: Well. 842 00:43:24,400 --> 00:43:26,480 Speaker 2: It's a noble cause. And I really appreciate you sitting 843 00:43:26,520 --> 00:43:27,040 Speaker 2: down with us. 844 00:43:27,400 --> 00:43:29,399 Speaker 5: Thank you, Matt, thank you, thank you so much. 845 00:43:29,520 --> 00:43:32,719 Speaker 1: That was so great. I really regret that I wasn't 846 00:43:32,719 --> 00:43:36,600 Speaker 1: able to make that interview map, but you did great obviously. 847 00:43:38,719 --> 00:43:41,319 Speaker 1: I always learn a lot when I listen. It's just 848 00:43:41,400 --> 00:43:44,080 Speaker 1: so good to hear from the horse's mouth straight from Italy. 849 00:43:44,680 --> 00:43:46,040 Speaker 1: You know what's going on for sure. 850 00:43:46,160 --> 00:43:47,759 Speaker 3: For sure, I will say they missed you. 851 00:43:47,840 --> 00:43:50,239 Speaker 2: The whole PR team was like, we're so excited to 852 00:43:50,280 --> 00:43:52,880 Speaker 2: see Hannah, and then when I got to the to 853 00:43:52,960 --> 00:43:55,799 Speaker 2: the conference room, they were like, where's Hannah. 854 00:43:55,840 --> 00:43:57,400 Speaker 1: You got to keep them wanting more. 855 00:43:58,040 --> 00:44:01,040 Speaker 2: Exactly exactly, so when you go and see them at 856 00:44:01,120 --> 00:44:04,160 Speaker 2: Villa Deeste or whatever, they'll be like super happy to 857 00:44:04,160 --> 00:44:06,120 Speaker 2: see your Yeah, it was good fun to talk to him, 858 00:44:06,200 --> 00:44:09,279 Speaker 2: and it's always fun to dream about Ferraris. I got 859 00:44:09,320 --> 00:44:11,360 Speaker 2: to spend a lot of time on the website digging 860 00:44:11,360 --> 00:44:13,000 Speaker 2: into it before he came in because I wanted to 861 00:44:13,000 --> 00:44:17,719 Speaker 2: be prepared. And you know, it's funny the website it 862 00:44:17,800 --> 00:44:20,760 Speaker 2: is not to the same level as the suspension system 863 00:44:20,840 --> 00:44:23,080 Speaker 2: of the puro saying and I've. 864 00:44:22,920 --> 00:44:28,120 Speaker 3: Noticed you a little trouble. It's just not quite there. 865 00:44:28,280 --> 00:44:31,080 Speaker 3: And of course that's not their focus, right because it 866 00:44:31,160 --> 00:44:31,640 Speaker 3: should be that. 867 00:44:33,000 --> 00:44:36,000 Speaker 2: I doubt their main customers are spending time configuring the 868 00:44:36,040 --> 00:44:37,080 Speaker 2: cars on This is. 869 00:44:37,000 --> 00:44:41,439 Speaker 1: A thing with like every automaker. The websites are trash 870 00:44:41,840 --> 00:44:45,920 Speaker 1: they take. Maybe they're two, maybe they're they're trying to 871 00:44:46,000 --> 00:44:50,400 Speaker 1: overcomplicate it, because it does always seem like they're constantly spooling. 872 00:44:50,400 --> 00:44:52,960 Speaker 1: They take forever to low. They're hard to navigate. You know, 873 00:44:53,040 --> 00:44:55,480 Speaker 1: you can't it doesn't give you what you need right away. 874 00:44:56,160 --> 00:44:58,360 Speaker 1: This seems to be kind of a thing with automakers. 875 00:44:58,400 --> 00:45:00,640 Speaker 2: They're not quite as good as they could be, even 876 00:45:01,480 --> 00:45:06,520 Speaker 2: like Porstia probably has one of the most detailed configurators 877 00:45:06,800 --> 00:45:08,680 Speaker 2: and then one of the deepest, right because you can 878 00:45:09,120 --> 00:45:11,520 Speaker 2: be filming the components that you put on the car, 879 00:45:12,080 --> 00:45:15,600 Speaker 2: but it's just not quite there. You know, you break 880 00:45:15,600 --> 00:45:18,600 Speaker 2: off from the regular website into like a child window. 881 00:45:18,800 --> 00:45:22,600 Speaker 2: And yeah, I mean Doucatti has always had problems. Uh, 882 00:45:23,120 --> 00:45:25,200 Speaker 2: I'm just thinking of the ones I hit up a lot. 883 00:45:25,640 --> 00:45:29,080 Speaker 2: I like Chevy has a pretty good one Ford, but 884 00:45:29,080 --> 00:45:30,560 Speaker 2: they're just not as good as they could be. 885 00:45:30,680 --> 00:45:33,759 Speaker 1: You know, Yeah, I know, I I it's tough when 886 00:45:33,800 --> 00:45:36,160 Speaker 1: you're a journalist and you're trying to sort of find information, 887 00:45:37,000 --> 00:45:40,440 Speaker 1: and that's when I just start emailing prs because half 888 00:45:40,520 --> 00:45:42,560 Speaker 1: the time, too, what the PR tells me is different 889 00:45:42,560 --> 00:45:44,960 Speaker 1: than what's on the website. And you know, sometimes they're 890 00:45:44,960 --> 00:45:47,360 Speaker 1: not aware that they're sending conflicting messages. 891 00:45:47,400 --> 00:45:50,000 Speaker 2: So all right, I've got to head to a dinner, 892 00:45:50,239 --> 00:45:53,160 Speaker 2: and you've got your I. 893 00:45:53,200 --> 00:45:55,120 Speaker 1: Was gonna I was gonna ask if you've got any 894 00:45:55,280 --> 00:45:59,000 Speaker 1: if you've had any amazing meals yet or has ever I've. 895 00:45:58,840 --> 00:45:59,960 Speaker 3: Had and I've had. 896 00:46:00,160 --> 00:46:04,640 Speaker 2: I had a truly amazing meal, like I'm talking Michelin 897 00:46:04,960 --> 00:46:09,600 Speaker 2: level at a place called Comone Hamone so like their 898 00:46:09,719 --> 00:46:13,120 Speaker 2: version of Ferrari La Ferrari su right here in the 899 00:46:13,160 --> 00:46:15,799 Speaker 2: old city of Valencia. If you if you come here, 900 00:46:16,360 --> 00:46:19,080 Speaker 2: I highly recommend checking out this restaurant. Like it's a 901 00:46:19,120 --> 00:46:22,720 Speaker 2: great couples night for two that. 902 00:46:22,640 --> 00:46:24,080 Speaker 3: I mean amazing. 903 00:46:24,440 --> 00:46:28,280 Speaker 2: I had the flaw which was insane in the waveless rotost, 904 00:46:28,640 --> 00:46:30,640 Speaker 2: which is a very simple dish, but they made it 905 00:46:30,680 --> 00:46:33,960 Speaker 2: like at a culinary height that I wouldn't have expected. 906 00:46:34,160 --> 00:46:35,760 Speaker 1: So yeah, amazing. 907 00:46:36,000 --> 00:46:39,040 Speaker 3: All right, cool, Well listen, you have a great trip. 908 00:46:39,760 --> 00:46:43,080 Speaker 2: And uh they hid in magnuson Willow and wait, is 909 00:46:43,080 --> 00:46:44,400 Speaker 2: there a new one another puppy? 910 00:46:44,520 --> 00:46:46,400 Speaker 3: Oh yeah, and the puppy the new one. 911 00:46:46,719 --> 00:46:48,960 Speaker 1: There's no new one yet, but you know, you never 912 00:46:49,040 --> 00:46:49,960 Speaker 1: know of. 913 00:46:49,960 --> 00:46:53,080 Speaker 2: These, Okay, okay, I keep I keep expecting that, and 914 00:46:53,640 --> 00:46:55,399 Speaker 2: I'll see you here at same time, same place next 915 00:46:55,400 --> 00:46:56,319 Speaker 2: Week's right. 916 00:46:56,760 --> 00:46:59,440 Speaker 1: I'm Matt Miller, and I'm Hannah Elliott, and this is 917 00:46:59,440 --> 00:46:59,920 Speaker 1: Bloomberg