WEBVTT - Tim Cook

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<v Speaker 1>Seven years after the death of visionary co founders Steve Jobs,

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<v Speaker 1>Apple is on its way to a market capitalization of

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<v Speaker 1>one trillion dollars, the first public company ever to do so,

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<v Speaker 1>and much of the tech giant's recent growth can be

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<v Speaker 1>attributed to CEO Tim Cook, who took over from Jobs

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<v Speaker 1>on a temporary basis while he was sick and then

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<v Speaker 1>permanently after his death. Just after delivering the commencement address

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<v Speaker 1>at Duke University earlier this year, Cook sat down with

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<v Speaker 1>Carlisle Group co founder David Ruben's time. They spoke on

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<v Speaker 1>David Rubinstein's Bloomberg television program Peer to Peer Conversations. A

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<v Speaker 1>reception to your God, pure, I thought it was for you,

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<v Speaker 1>Now it's for you. You've now been the CEO of

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<v Speaker 1>Apple since bent July of two thousand eleven. Of the

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<v Speaker 1>earnings are up about so have you ever thought you

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<v Speaker 1>can't do better than this? And maybe you should just say, well,

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<v Speaker 1>I've done a great job and now I'm gonna do

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<v Speaker 1>something else with my life. We viewed the stock price

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<v Speaker 1>and revenues and profits as a result of doing things

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<v Speaker 1>right on the innovation side, on the creativity side, UH

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<v Speaker 1>focusing on the right products, treating customers like their jewels,

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<v Speaker 1>and and focusing on the user experience. I didn't even

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<v Speaker 1>know the numbers that you just quoted. This is not

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<v Speaker 1>something that I that's not even in my orbit, to

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<v Speaker 1>be honest with you. Well, so when you announce your

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<v Speaker 1>quarterly earnings, analysts always say, well, they didn't sell as

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<v Speaker 1>much much of this product is that we thought they would.

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<v Speaker 1>And so what does that bother you? Uh? It did

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<v Speaker 1>it one time, It doesn't anymore. Uh. The we run

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<v Speaker 1>Apple for the long term, and and so it's always

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<v Speaker 1>struck me as bizarre that there's a fixation on how

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<v Speaker 1>many units are sold in a ninety day period, because

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<v Speaker 1>we're making decisions that are multi year kind of kind

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<v Speaker 1>of decisions. And so we try to be very clear

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<v Speaker 1>that we do not run the company for people that

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<v Speaker 1>want to make a quick bock. We we run the

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<v Speaker 1>company for the long term. One of the shareholders who

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<v Speaker 1>recently surfaces having bought seventy five million additional shares is

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<v Speaker 1>Warren Buffett. Um. Are you pleased to have him as

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<v Speaker 1>your shareholder? I'm overjoyed and thrilled because Warren is focused

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<v Speaker 1>on the long term and and so there is we're

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<v Speaker 1>we're in sync. It's the way we run the company,

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<v Speaker 1>it's the way he invests and uh yeah, so I

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<v Speaker 1>could not be happier. Well, have you thought about this?

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<v Speaker 1>Warren still uses an old flip phone, he has no smartphone.

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<v Speaker 1>Have you thought how much more your stock could go

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<v Speaker 1>up if he actually used the product? I'm I'm I

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<v Speaker 1>am working on him and I told him that I'll

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<v Speaker 1>personally cut out on the hall to do tech support

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<v Speaker 1>for so UM. You're now in a building that was

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<v Speaker 1>designed and inspired initially by Steve Jobs Apple Park, Apple Park,

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<v Speaker 1>and um you've moved in recently. Steve had the vision

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<v Speaker 1>that the workplace should facilitate people working together, having these

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<v Speaker 1>common areas, that people could work together and run into

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<v Speaker 1>each other without planning on doing it, and that the

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<v Speaker 1>level of ideas and creativity and innovation that would come

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<v Speaker 1>out of that, uh would would be phenomenal. And we're

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<v Speaker 1>seeing that, And you're convinced standing up working is better

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<v Speaker 1>than sitting down. We have given all of our employees

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<v Speaker 1>standing gaps. If you can stand for a while and

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<v Speaker 1>then sit and and so on and stuff with, this

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<v Speaker 1>is much better from people all lifestyle and were handling.

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<v Speaker 1>We could stand up for a little while standing up,

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<v Speaker 1>thank you. So, so let me ask you about how

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<v Speaker 1>you came to this position. So you grew up in Alabama,

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<v Speaker 1>a very very small rule town between Pensacola and Mobile

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<v Speaker 1>and the golfing. And you grew up where you star athlete,

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<v Speaker 1>where your star scholar? Where you a tech nerd? What

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<v Speaker 1>were you when I would say I was a star anything.

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<v Speaker 1>I worked hard at school, I had some uh reasonably

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<v Speaker 1>good grades. The benefit I got in my childhood was

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<v Speaker 1>being in a family that was a loving family and

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<v Speaker 1>uh a public school system that was good. Uh and

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<v Speaker 1>you know that's a huge benefit and honestly a benefit

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<v Speaker 1>that uh many many kids don't have these days. You

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<v Speaker 1>went to Auburn and how did you do there? I did?

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<v Speaker 1>I did? Uh? I did pretty good. Uh you know,

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<v Speaker 1>I did pretty good. I really got into engineering in

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<v Speaker 1>a big way, and in uh industrial engineering. And so

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<v Speaker 1>then you went to work for IBM. I did. Yes.

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<v Speaker 1>I started as a like a production engineer out designing

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<v Speaker 1>manufacturing lines. And at that time, robotics were beginning to

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<v Speaker 1>take off, and and so we were we were focused

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<v Speaker 1>on automation. Uh. I wouldn't say we successfully focused on it,

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<v Speaker 1>but I learned a lot, uh from going through that

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<v Speaker 1>as well. So you were there for about twelve years

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<v Speaker 1>and then you joined another company called Compact. Yes, so

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<v Speaker 1>you're a Compact, which at the time I think was

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<v Speaker 1>one of the biggest manufacturers of personal computers. They were,

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<v Speaker 1>they were the number one at the time. So you're

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<v Speaker 1>there for about six months and you get a call

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<v Speaker 1>from Steve Jobs or somebody working for him saying can

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<v Speaker 1>you come and join Apple? Apple was modest compared to Compact.

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<v Speaker 1>Why did you to take the interview and why did

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<v Speaker 1>you join Apple? Yeah, it's it's a good question. Um.

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<v Speaker 1>Steve had had come back to the company, uh and

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<v Speaker 1>was essentially replacing the executive team that was there at

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<v Speaker 1>the time. But I thought, you know, this is an

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<v Speaker 1>opportunity to talk to the guy that started to hold industry.

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<v Speaker 1>And Steve met me on Saturday and it was like,

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<v Speaker 1>just minutes into talking with him, I want to do it,

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<v Speaker 1>which I was totally I've shocked myself, Uh, but I

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<v Speaker 1>there was a there was a sparkle in his eye

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<v Speaker 1>that I had never seen in a CEO before. Uh,

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<v Speaker 1>and there was he he was sort of turning left

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<v Speaker 1>when everyone else was turning ride. It was almost almost

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<v Speaker 1>on everything that he talked about. He was doing something

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<v Speaker 1>extraordinarily different than conventional wisdom. Many people were abandoning the

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<v Speaker 1>consumer market because they were just it was a blood bath.

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<v Speaker 1>Steve was doing the exact opposite. He was doubling down

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<v Speaker 1>on the consumer at the time everybody else the conventional

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<v Speaker 1>wisdom said go put your money in storage and servers.

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<v Speaker 1>And I thought it was brilliant and uh so with

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<v Speaker 1>it talking with him, and and the type of questions

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<v Speaker 1>he asked, we're all so different. Uh, and you know

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<v Speaker 1>I I did literally before the I left. I think

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<v Speaker 1>I hope he offers me a job because I really

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<v Speaker 1>want to do that. Did your friends tell you this

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<v Speaker 1>was not a good idea? They thought it was nuts? Uh,

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<v Speaker 1>they thought it was nuts. Again, conventional wisdom was, you're

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<v Speaker 1>working for the top personal computer maker in the world. Uh,

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<v Speaker 1>why why would you ever leave? You have got a

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<v Speaker 1>great career head and there was It wasn't a decision

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<v Speaker 1>that you could kind of sit down and do the

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<v Speaker 1>engineering kind of analysis saying here the pluses and here

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<v Speaker 1>the minuses, because that analysis would always say stay put.

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<v Speaker 1>It was this uh sort of voice in your head

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<v Speaker 1>that was saying, go west, young man, go west. Despite

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<v Speaker 1>the fact that there was no state income tax in

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<v Speaker 1>Texas and there raised in California, you still said you're

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<v Speaker 1>gonna go west. So, UM, in hindsight, this was the

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<v Speaker 1>best professional decision of your life, I assume, uh, maybe

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<v Speaker 1>the best decision of my life. I'm not sure you

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<v Speaker 1>need to put professional in. So you go there and

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<v Speaker 1>what your job in Apple running worldwide operations, and the

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<v Speaker 1>company at that time was struggling, UH in many different

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<v Speaker 1>areas and operations was no different. Our economies of scale,

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<v Speaker 1>UH didn't lend itself uh to us doing manufacturing in

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<v Speaker 1>different places like we like existed in the company at

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<v Speaker 1>that time, and so we found partners that were expert manufacturing,

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<v Speaker 1>and we maintain the sort of the intellectual knowledge of

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<v Speaker 1>how the process and obviously all of the design of problems.

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<v Speaker 1>When you got there and you're working for UM, UH

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<v Speaker 1>for Steve wasn't better than you thought, worse than you thought,

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<v Speaker 1>more challenging than you thought. I found it to be liberating,

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<v Speaker 1>is the way I would describe it, because it's, uh,

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<v Speaker 1>you could you could kind of talk to Steve about

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<v Speaker 1>something very big and UH, if it resonated with him.

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<v Speaker 1>He would just say okay, and you could do it.

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<v Speaker 1>And so it was like a you know, like a

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<v Speaker 1>total revelation for me that a company could run like

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<v Speaker 1>this because I was used to these layers and bureaucracy

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<v Speaker 1>and studies and you know, studying things sort of the

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<v Speaker 1>paralysis that companies can get into, and uh, Apple was

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<v Speaker 1>totally different than that. And I realized that if I

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<v Speaker 1>couldn't get something done, I could just go to the

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<v Speaker 1>nearest mirror and look at it. And that was the

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<v Speaker 1>reason Steve health was such that he couldn't continue to

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<v Speaker 1>be the CEO. He told the board that, And you

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<v Speaker 1>were announced as the CEO, I think around July of

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<v Speaker 1>two thousand eleven something around there when you became the CEO. UM,

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<v Speaker 1>did you feel you had that Steve would say, here's

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<v Speaker 1>what I was interested in doing, and you fulfill my

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<v Speaker 1>goals or did you feel you had your own view

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<v Speaker 1>on what you should do? And how did you balance

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<v Speaker 1>the two your succeeding a Gendery figure, it's not so

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<v Speaker 1>sequential as that. Uh. We have a really open company

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<v Speaker 1>and so most of us could finish the other person's sentences,

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<v Speaker 1>even when we might disagree with them. And so it

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<v Speaker 1>wasn't a matter of Steve having this secret file or something.

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<v Speaker 1>He was always sharing his ideas all the time and

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<v Speaker 1>so so uh, very different than that. And I thought, honestly,

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<v Speaker 1>my my thought at that time, and I know people

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<v Speaker 1>have told me you're you're, you're just not very smart.

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<v Speaker 1>But my view at that time was he was going

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<v Speaker 1>to be chairman and he would do that forever, and

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<v Speaker 1>that we would figure out the uh, you know, the

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<v Speaker 1>sort of the relationship change there. And that's what I thought,

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<v Speaker 1>and it and you know, unfortunately it did or not

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<v Speaker 1>that one. Today, Apple is going to reinvent the phone.

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<v Speaker 1>You have a product that is the most successful consumer

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<v Speaker 1>product in the history of mankind, which is the iPhone.

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<v Speaker 1>There was a sense that it was a profound product.

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<v Speaker 1>It was a game changer. If you go back and

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<v Speaker 1>watch the keynote that Steve announced it, uh, you can

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<v Speaker 1>feel his passion in it and the way the way

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<v Speaker 1>he described I still remember it like it was yesterday.

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<v Speaker 1>So how many iPhones have now been sold? Uh, well

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<v Speaker 1>over a billion. So there are seven a half billion

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<v Speaker 1>people in the face of the earth, so one out

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<v Speaker 1>of every seven people has one more or less. Well,

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<v Speaker 1>some people probably about more than one along the live

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<v Speaker 1>you know, well, well, you do have new ones coming

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<v Speaker 1>out every so often. So is that if I buy

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<v Speaker 1>a new iPhone, should I expect another one in two years?

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<v Speaker 1>Or um? You should expect that Apple is going to

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<v Speaker 1>keep innovating and uh and you should jump on the

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<v Speaker 1>train now though, okay, because because life is so short?

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<v Speaker 1>All right, okay, well, I kind of I have it here,

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<v Speaker 1>and uh, I have my iPhone here actually, and I

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<v Speaker 1>do use it and I love it. And one time

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<v Speaker 1>when you and I were in China, I couldn't quite

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<v Speaker 1>work something, and I asked you to help me, and

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<v Speaker 1>you said, look, I normally don't do texta people, but

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<v Speaker 1>we're nice and it did work. You came out with

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<v Speaker 1>the Apple Watch not too long ago. Why was it

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<v Speaker 1>called the Apple Watch and not the I Watch? Because

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<v Speaker 1>you have iPhone, iPod, iPad, why not I watch? Did

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<v Speaker 1>you ever think of that? Or you know, I'm sure

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<v Speaker 1>you must have thought of it. I'm sure it's not

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<v Speaker 1>a novel idea, but I'm just curious. It was something

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<v Speaker 1>that we thought of it, so it wasn't a crazy question.

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<v Speaker 1>So no, it wasn't a crazy question at all. And

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<v Speaker 1>how come Apple Watch one out. Well, I kind of

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<v Speaker 1>like the Apple Watch. What do you think, Well, you're

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<v Speaker 1>the CEO, so something. Okay, so how are they doing?

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<v Speaker 1>They're doing fantastic. Cellular is now on the watch. You

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<v Speaker 1>don't have to travel with your iPhone. You can just

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<v Speaker 1>use your watch. One of the my best moments of

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<v Speaker 1>a day is to go through my emails that are

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<v Speaker 1>from users, and I get so many each week from

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<v Speaker 1>people that found out they have a heart problem from

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<v Speaker 1>their watch. It's alerting you if you've been sitting in

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<v Speaker 1>your heart has climbed to a level that doesn't make

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<v Speaker 1>sense relative to the activity that you've been doing. Suppose

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<v Speaker 1>you don't want to know if you have a heart problem, Well,

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<v Speaker 1>we think most people do, because you can then go

0:13:44.559 --> 0:13:48.680
<v Speaker 1>seek help. And seriously, David, so many people have written

0:13:48.679 --> 0:13:53.440
<v Speaker 1>and said, uh, the watch alerted me to a problem.

0:13:53.480 --> 0:13:56.160
<v Speaker 1>I took an action and went to the cardiologist. He

0:13:56.280 --> 0:13:59.280
<v Speaker 1>told me that if I had not gone there, I

0:13:59.280 --> 0:14:01.080
<v Speaker 1>wouldn't be a lot five. So when you say you

0:14:01.120 --> 0:14:03.520
<v Speaker 1>go through your emails and nobody emails you directly, I

0:14:03.520 --> 0:14:06.240
<v Speaker 1>can't assume you can't. Oh, sure they do. Well, how

0:14:06.240 --> 0:14:08.920
<v Speaker 1>could you respond to all those emails? I can't. But

0:14:08.920 --> 0:14:10.800
<v Speaker 1>but it doesn't mean that I can't read a fair

0:14:10.880 --> 0:14:14.199
<v Speaker 1>number of those myself, because I think it's important, UH

0:14:14.240 --> 0:14:16.280
<v Speaker 1>to sort of keep your hands on the pulse of

0:14:16.320 --> 0:14:19.280
<v Speaker 1>the user. Today, let's talk about some of the values

0:14:19.320 --> 0:14:22.560
<v Speaker 1>that you've been espousing. One is a privacy. We see

0:14:22.600 --> 0:14:28.000
<v Speaker 1>privacy as a fundamental human right and and so to us,

0:14:28.520 --> 0:14:30.520
<v Speaker 1>it's right up there with some of the other civil

0:14:30.560 --> 0:14:35.960
<v Speaker 1>liberties that make Americans what what they are. You know,

0:14:35.960 --> 0:14:40.120
<v Speaker 1>it defines us as Americans. And we we see that

0:14:40.200 --> 0:14:46.200
<v Speaker 1>this UH is becoming a larger and larger issue for people,

0:14:46.800 --> 0:14:52.160
<v Speaker 1>and so our tacked on this is we we UH

0:14:52.520 --> 0:14:56.320
<v Speaker 1>take a minimum amount of data from customers only that

0:14:56.400 --> 0:15:00.440
<v Speaker 1>which we need to to provide a great service, and

0:15:00.720 --> 0:15:03.480
<v Speaker 1>then we worked really hard to protect it with encryption

0:15:04.200 --> 0:15:06.680
<v Speaker 1>and and so forth. Okay, you've also talked about the

0:15:06.680 --> 0:15:10.800
<v Speaker 1>importance of equality. Why is that important to you as

0:15:10.880 --> 0:15:14.400
<v Speaker 1>I look at the world, Um, many of the problems

0:15:14.440 --> 0:15:20.680
<v Speaker 1>of the world come down to the lack of equality.

0:15:20.680 --> 0:15:23.800
<v Speaker 1>It's the it's the fact that it's the kid that's

0:15:23.840 --> 0:15:25.960
<v Speaker 1>born in one zip code who doesn't have a good

0:15:26.040 --> 0:15:28.560
<v Speaker 1>education because they happen to be born in a zip code.

0:15:29.320 --> 0:15:35.840
<v Speaker 1>It's Uh, someone that is maybe an LGBT community, Uh

0:15:35.880 --> 0:15:39.760
<v Speaker 1>that is fired because of that. Uh it's someone that

0:15:39.840 --> 0:15:43.360
<v Speaker 1>has a different religion than the majority, and therefore they're

0:15:43.400 --> 0:15:48.080
<v Speaker 1>ostracized in some way and some very simply. I think

0:15:48.640 --> 0:15:52.680
<v Speaker 1>if one day you could wave a wand and everybody

0:15:52.720 --> 0:15:55.200
<v Speaker 1>in the world would treat each other with dignity and respect,

0:15:55.960 --> 0:15:58.400
<v Speaker 1>there were many many problems that would would go away

0:15:58.440 --> 0:16:03.000
<v Speaker 1>with that. So you exposed your own personal life a bit,

0:16:03.040 --> 0:16:05.520
<v Speaker 1>you know, the privacy that you've said other people should have.

0:16:05.600 --> 0:16:08.080
<v Speaker 1>You kind of gave up some of your privacy. Why

0:16:08.120 --> 0:16:10.360
<v Speaker 1>did you do that? Well, I did it for a

0:16:10.400 --> 0:16:13.720
<v Speaker 1>greater purpose is that Uh it became clear to me

0:16:13.880 --> 0:16:17.480
<v Speaker 1>that there were lots of kids out there that were

0:16:18.320 --> 0:16:22.680
<v Speaker 1>uh not being treated well, including in their own families

0:16:23.440 --> 0:16:29.320
<v Speaker 1>and uh, and that kids need someone to say, oh,

0:16:29.400 --> 0:16:33.080
<v Speaker 1>they did okay in life and they're gay, so it

0:16:33.160 --> 0:16:36.920
<v Speaker 1>must not be a life sentence in some kind of way.

0:16:37.040 --> 0:16:42.120
<v Speaker 1>And when I we're getting these notes, it would tug

0:16:42.160 --> 0:16:45.400
<v Speaker 1>on my heart even more. And it it got to

0:16:45.440 --> 0:16:49.600
<v Speaker 1>the point where I thought, I'm making the wrong call

0:16:50.800 --> 0:16:53.800
<v Speaker 1>by trying to do something that is comfortable for me,

0:16:53.920 --> 0:16:58.320
<v Speaker 1>which is to stay private. Uh. That I needed to

0:16:58.360 --> 0:17:01.960
<v Speaker 1>do something for the greater good and so that that's

0:17:01.960 --> 0:17:10.000
<v Speaker 1>why no never regrets, never good. So now you're obviously

0:17:10.040 --> 0:17:12.399
<v Speaker 1>in the public eye recently you had a meeting with

0:17:12.520 --> 0:17:15.119
<v Speaker 1>President Trump. What was the meeting with President Trump? Like,

0:17:15.720 --> 0:17:18.080
<v Speaker 1>you know, I wouldn't want to say what he said.

0:17:18.240 --> 0:17:22.200
<v Speaker 1>What I talked about was I talked about trade and

0:17:22.320 --> 0:17:26.680
<v Speaker 1>the importance of trade and how I felt, uh that

0:17:27.359 --> 0:17:34.800
<v Speaker 1>two countries trading together make the pie larger and that, um,

0:17:34.800 --> 0:17:39.120
<v Speaker 1>it's true, I think, undoubtedly true that not everyone has

0:17:39.480 --> 0:17:43.480
<v Speaker 1>been advantaged from that in in either country. Uh, and

0:17:43.560 --> 0:17:47.560
<v Speaker 1>we've got to work on that. But I felt that

0:17:47.840 --> 0:17:52.000
<v Speaker 1>terroriffs were not the right approach there, and I showed

0:17:52.080 --> 0:17:55.720
<v Speaker 1>him some uh more analytical kinds of things to to

0:17:55.920 --> 0:18:01.239
<v Speaker 1>demonstrate why. We also talked about immigration and uh, the

0:18:01.280 --> 0:18:07.760
<v Speaker 1>importance of fixing the Dreamer issue. Uh. Now you know,

0:18:07.800 --> 0:18:12.160
<v Speaker 1>we're only one court ruling away from a catastrophic case there.

0:18:12.440 --> 0:18:14.439
<v Speaker 1>So do you think you made progress on these issues?

0:18:14.920 --> 0:18:19.840
<v Speaker 1>I hope so. And uh, I hope SO has roughly

0:18:19.880 --> 0:18:23.760
<v Speaker 1>two hundred and sixty billion dollars of cash more or less. Uh,

0:18:23.880 --> 0:18:26.040
<v Speaker 1>what do you tend to do with that cash? We're

0:18:26.040 --> 0:18:30.160
<v Speaker 1>going to create a new site a new campus within

0:18:30.200 --> 0:18:34.200
<v Speaker 1>the United States. We're gonna hire twenty people, uh and

0:18:34.200 --> 0:18:37.040
<v Speaker 1>and so, and we're gonna spend thirty billion in cap

0:18:37.080 --> 0:18:41.080
<v Speaker 1>acts over the next several years. And so we're one

0:18:41.240 --> 0:18:45.280
<v Speaker 1>number one. We're investing and investing a ton in this country.

0:18:46.320 --> 0:18:50.040
<v Speaker 1>We're also going to buy some of our stock because

0:18:50.040 --> 0:18:52.760
<v Speaker 1>we view our stock is a is a is a

0:18:52.760 --> 0:18:56.680
<v Speaker 1>good value. So your did your parents live to see

0:18:56.720 --> 0:19:04.119
<v Speaker 1>your success? My my mother uh passed away three years

0:19:04.119 --> 0:19:07.360
<v Speaker 1>ago and my father is still a love. So your

0:19:07.400 --> 0:19:10.959
<v Speaker 1>mother lives. Your mother lived to see you be the CEO.

0:19:11.320 --> 0:19:14.240
<v Speaker 1>She did, and that she said, well, you're great. I

0:19:14.280 --> 0:19:16.840
<v Speaker 1>always knew you'l be successful. And can you help me

0:19:16.880 --> 0:19:19.760
<v Speaker 1>with my iPhone? Can you help this? Or well, I

0:19:19.760 --> 0:19:23.000
<v Speaker 1>I did uh get both of them on iPad, and

0:19:23.040 --> 0:19:27.600
<v Speaker 1>I finally convinced my father uh to uh start using

0:19:27.600 --> 0:19:33.399
<v Speaker 1>iPhones and so. But uh, they honestly, they've treat me

0:19:33.440 --> 0:19:36.160
<v Speaker 1>like they did twenty years ago and forty years ago,

0:19:36.240 --> 0:19:38.399
<v Speaker 1>sixty years ago. And he calls you with tips about

0:19:38.400 --> 0:19:40.480
<v Speaker 1>what to do or tell you how to do things

0:19:40.600 --> 0:19:42.280
<v Speaker 1>or not if he if I do something he doesn't

0:19:42.280 --> 0:19:44.880
<v Speaker 1>think it's good, he tells me about it. Right, So, yeah,

0:19:44.920 --> 0:19:47.360
<v Speaker 1>I saw you on that show. You aren't very good,

0:19:48.000 --> 0:19:52.320
<v Speaker 1>so I'm hoping you edit this. Well. You're obviously a

0:19:52.320 --> 0:19:55.120
<v Speaker 1>great public figure. You were not before. Have you ever

0:19:55.160 --> 0:19:57.960
<v Speaker 1>thought that maybe you could run for president of the

0:19:58.000 --> 0:20:05.160
<v Speaker 1>United States? Because um, you do? Um you know you've

0:20:05.200 --> 0:20:11.120
<v Speaker 1>seen the president of close. I'm not political, right. I

0:20:11.119 --> 0:20:16.439
<v Speaker 1>I love focusing on the policy stuff, but in the

0:20:16.560 --> 0:20:21.720
<v Speaker 1>dysfunction kind of in in uh in Washington, between the

0:20:23.320 --> 0:20:27.320
<v Speaker 1>legislative branch and and so forth, I think that I

0:20:27.359 --> 0:20:29.399
<v Speaker 1>can make a bigger difference in the world doing what

0:20:29.440 --> 0:20:36.960
<v Speaker 1>I'm doing. And I appreciate the comment, but I think, yeah,

0:20:37.000 --> 0:20:41.320
<v Speaker 1>you know, the president is something that you'd love to

0:20:41.320 --> 0:20:46.159
<v Speaker 1>to be president, but not ever run, and and that

0:20:46.240 --> 0:20:49.440
<v Speaker 1>should never happen in our country. And said that kind

0:20:49.440 --> 0:20:52.199
<v Speaker 1>of eliminates me. Of all the CEOs that I know

0:20:52.320 --> 0:20:55.439
<v Speaker 1>that have run major companies, you are the lowest ego,

0:20:56.080 --> 0:20:58.760
<v Speaker 1>kind of most self effacing person that I've seen in

0:20:58.760 --> 0:21:02.680
<v Speaker 1>this kind of position. So um uh have you ever

0:21:02.840 --> 0:21:05.400
<v Speaker 1>noticed that you're different than the other people are CEOs?

0:21:05.480 --> 0:21:09.240
<v Speaker 1>And and how do you maintain this self effacing, kind

0:21:09.240 --> 0:21:12.639
<v Speaker 1>of modest demeanor when you're running the biggest company in

0:21:12.640 --> 0:21:15.400
<v Speaker 1>the world, but when you when you work at Apple,

0:21:15.920 --> 0:21:23.520
<v Speaker 1>uh uh, there's a high expectation on everyone to perform

0:21:23.640 --> 0:21:27.679
<v Speaker 1>and to contribute. And because of that high bar, and

0:21:27.800 --> 0:21:32.280
<v Speaker 1>you never quite get there, including the CEO, including every

0:21:32.320 --> 0:21:37.040
<v Speaker 1>job in there. And so I'd never feel that way

0:21:37.119 --> 0:21:40.160
<v Speaker 1>very long if I ever felt that way. Well, thank

0:21:40.200 --> 0:21:42.679
<v Speaker 1>you for taking the time today, and I'm thank you

0:21:42.720 --> 0:21:45.040
<v Speaker 1>for having me. You're the first person I've interviewed without

0:21:45.040 --> 0:21:47.879
<v Speaker 1>a tie on, and I was in your honor and um,

0:21:47.920 --> 0:21:54.320
<v Speaker 1>because uh, I bet you sleep in a tie empty,

0:21:54.400 --> 0:21:57.360
<v Speaker 1>particularly in the camp. How do you wo